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As A Creator - Interviews with Content Creators (Charlotte Trecartin)

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DateTitreDurée
24 Dec 2023When To Make the Jump To Full Time Content Creation | Interview with Kate Steinburg Who Has 2 Million Followers00:32:36

If you know content creators, you know Kate. Kate is the girl behind the throwback videos on her account, @itskatesteinburg.

In this episode, we talked about her story, signing with an agency, and making the decision to leave her full time job at Ulta to work as a TikTok creator.

This episode is sponsored by CharCharms! CharCharms is the HOTTEST gift for 2023, shop accessories at CharCharms.com.

Follow Kate on her platforms here.

Follow As A Creator on all platforms here.

11 Dec 2023How Quinn's team makes 15 TIKTOKS A DAY | Interview with Brooke Wilczewski Marketing Manager00:33:56

Today we talked to Brooke Wilczewski who is the Community and Marketing Lead at Quinn, an Erotic Audio App.

We discusses her journey and role at the company. She shares how she started working at Quinn and the evolution of her role from intern to community marketing lead. Brooke also talks about the day-to-day responsibilities of her role, including creating content and managing social media. She explains the high volume of content creation at Quinn and how the team works together to plan and execute marketing strategies. Brooke emphasizes the importance of treating people like people and the future growth of Quinn as a company.

💖 LOVE CUTE STUFF? CHECK OUT CHARCHARMS 💖

00:00 Introduction and Background

05:58 Starting at Quinn

06:46 Role as Community Marketing Lead

08:57 Creating Content

15:14 High Volume Content Creation

19:07 Working as a Team

22:19 Using Google Docs for Scheduling

29:58 Personal Growth and Future of Quinn









24 Dec 2023What It's Like Working for Mr. Beast & What Happens Next | Interview with Ryan LeShock00:48:30

Join us on As A Creator as we dive into the fascinating world of TikTok with the talented Ryan LeShock.

Discover how he mastered interviews and man-on-the-street content helping his personal page get to 140,000 followers while he was in college at UIUC. Before he even graduated, he secured a job working for Mr. Beast as a TikTok Strategist & Analyst. We talk about his work, and what he learned. Finally we talk about his new career path working as a Full Time Content Creator for Kraft! Tune in for a dose of TikTok inspiration!


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24 Dec 2023Listening to Your Audience Will Help You Grow Your Account | Interview with Alexander Campbell who has 1.3 Million Followers00:31:33

Welcome to our podcast episode featuring Alexander Campbell, the floral artist sensation also known as @acfloralstudio with 1.3 million followers. In this interview, we dive into Alexander's journey:

  • He started in the floral industry during COVID when no one else was doing flowers on social media.
  • His unique "inspired by" videos quickly went viral.
  • Alexander explains why his Instagram followers are often more valuable than his TikTok ones.
  • He shares his content strategy, posting frequency, and investment in his videos.
  • Learn what it's like working with an agent.
  • Discover his exciting partnership with Disney.
  • Finally, we touch on his proudest moment collaborating with Harids London.

Join us for a captivating discussion with Alexander Campbell, where creativity blooms, and success thrives!


Find Alex's Links here

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This show is sponsored by CharCharms. Shop CharCharms Water Bottle accessories here

15 Jan 2024How to Make Money On TikTok Shop As An Influencer with Julia from Freebies & More (1 Million Followers) 00:32:25

In this conversation, Julia, a successful TikTok creator (@freebiesandmore) with over a million followers, shares her journey and insights into leveraging TikTok Shop for income.

She started on social media as a couponer and gradually transitioned to TikTok, where she experienced rapid growth. Julia discusses the importance of consistency, finding a niche, and understanding your audience.

She also shares her strategies for choosing products to promote on TikTok Shop and negotiating brand deals. Julia believes that TikTok Shop is the future and offers valuable tips for creators looking to monetize their TikTok content.Takeaways

This podcast has the CUTEST sponsor, you might be shocked when you click this link.

00:00 Introduction and Background

03:06 Starting on Social Media

06:18 Transition to TikTok

11:44 Becoming a Full-Time Creator

15:12 Income Sources: Brand Deals and TikTok Shop

18:46 Choosing Products for TikTok Shop

22:09 Working with Brands and Negotiating Deals

24:47 The Future of TikTok Shop

30:18 Tips for Linking TikTok Shop Products

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24 Dec 2023Why You Need to Niche Down Your TikTok Account | Interview with Jennifer Kassir who has 3.8 Million Followers00:40:58

She's got THREE massive profiles, and in this episode we talked to creator Jennifer Kassir about how she manages them.

She goes over the journey behind creating her three accounts: @MsBeanieOfficial (3.8 Million), @ArabJenn (1.3 Million), & @JenniferKassir (430K)

We also talk about how she monetizes her content, what she loves & hates about being a content creator, and some tips that she's learned throughout the years!

  • 00:00 Content Creation Strategy
  • 03:08 Strategies for Virality
  • 07:30 Planning and Posting Frequency
  • 10:02 Favorite Editing Apps
  • 10:57 Using Trending Audios and Researching Videos
  • 14:20 Monetizing Miss Beanie Account
  • 17:20 Building a Salary and Consistency in Brand Deals
  • 19:41 Challenges Faced as a Content Creator
  • 29:41 Proud Moments as a Content Creator
  • 33:14 Essence of Being a Successful Content Creator

THIS EPISODE IS SPONSORED BY THE BEST HOLIDAY GIFT EVERRRRR!!!

Follow @AsACreator for future updates on episodes and guests.

24 Dec 2023How to Make Money From Amazon Affiliate Links as A Fashion Influencers | Interview with Denise Duran Who Makes $20,000 a Month and More00:27:03

This episode makes me want to be an Amazon Fashion Influencer SOOO badly!


Denise broke it down for us. How she makes content, how she makes money, and how much she makes from her Amazon Affiliate links... *hint* (it's a lot). This was an awesome conversion and I know I learned a ton.


One of the biggest takeaways, is how she relies on SEO for people to find her videos. She breaks down her SEO/hashtag strategy and why it works.


The only thing not fashionable about Denise, is that she doesn't have any CharCharms (yet). Go shop CharCharms at CharCharms.com.


Follow Denise on all her platforms here

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24 Dec 2023A FULL TikTok Strategy Breakdown with one of the Smartest TikTok Marketing Experts Ashwinn Krishnaswamy00:55:56

The episode you've all been waiting for... I interviewed Ashwin Krishnaswamy, or as many of us call him "Shwinnabego".

He's a branding/marketing expert and has become every marketers favorite creator to follow. He creates content about building brands, and he even has his own CPG company - Oklahoma Smokes.

This episode is a good one, the one hour listen is well worth it. So buckle up, grab your favorite water bottle and enjoy the ride.


Follow Ashwinn here

Shop Oklahoma Smokes here

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This episode is sponsored by CharCharms! Shop the perfect holiday gift at CharCharms.com

22 Jan 2024This Viral TikToker Has 6.9 Million Followers From Making Rugs | Full Interview with SIMJI @simjiofficial00:29:42

This week we talk to SIMJI, the creator behind the very viral TikTok page @simjiofficial. In this episode we cover her story of how she started the account, what she did to grow the page, and how she monetizes it.

SIMJI also gives some of her tips & best practices for being a successful content creator. Even though she makes rugs on the internet, the basics of being a content creator apply to anyone.

This podcast is of course sponsored by the absolute cutest product ever, which I will link right here if you dare to see it.

Also, I apologize there was no intro this week because I was sick. Back to normal episodes next week!

Cheers :)

22 Jun 2023E4: When Should You Start Selling Products On Your TikTok Page? | Interview with Fitness Influencer Tyler Path00:38:02

In Episode 4 of "As a Creator" , we are interviewing Tyler Path - also known as @tylerpath on TikTok and Instagram. He is a successful content creator who now has over 1.9 million followers on TikTok. Tyler focuses on creating fitness and teaching proper exercise form in his videos.

He shares his journey of growing from 0-300,000 followers and how he sky rocketed to 1.9 million shortly after that. We also dive into his monetization strategies and highlights some interesting facts about being a UGC creator for major brands like Fabletics.

In this episode, Tyler emphasizes a few tips for early creators, like playing to your strengths, using simple captions and hashtags, and leveraging trending sounds.

Tune in and listen to Tyler and Charlotte talk about all things TikTok!


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09 Oct 2023Top 10 TikTok Tips to GROW Your Account & Go VIRAL - From a TikTok Expert00:24:57

Want to go viral? Want to learn why some influencers make more than others? Want the top tips for businesses to CRUSH it on TikTok??

I dive into my TOP 10 TIKTOK TIPS to go VIRAL in this episode. I've interviewed more than 2 dozen viral creators, influencer agents, and marketing experts and have created a summary of the first 19 episodes.

This episode is sponsored by CharCharms Water Bottle Accessories. Shop Water Bottle Accessories at CharCharms.com.

See you guys next week!

24 Dec 2023How Midday Squares Built A Production Team For The Best TikTok Content | Interview with Jake Karls00:26:18

Today we interview Jake Karls, the co-founder of Midday Squares, a brand that prioritizes storytelling in their social media content.


Jake emphasizes the importance of authentic storytelling and emotional connections with customers. We discuss the impact of platforms like Instagram and TikTok, as well as the value of engagement and community-building over follower count.


Jake advises businesses to have a clear vision and intention for their content, focusing on authenticity and values.


Overall, this episode highlights the power of storytelling in attracting and retaining customers!


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24 Dec 2023How He Grew A Small Hot Sauce Business to MILLIONS In Revenue and 2 MILLION Followers on TikTok | Interview with Elijah Morey00:36:35

Join us for an awesome episode of As A Creator as we chat with Elijah Morey, co-founder of a booming hot sauce company, who has taken TikTok by storm.

Discover how he plans to use AI-powered videos to 5x his content, the impact of his first 3-million-view video, the incredible profitability of TikTok's shop feature, and his expert tips on going viral.

We delve into TikTok ads, the value of a founder's presence on TikTok. And We talk about how Elijah keeps his content fresh through constant experimentation. Get ready to spice up your video creation with this spicy conversation!


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05 Jun 2023E2: How To Get Started as A Brand On TikTok | Interview with Adam Riedel founder of Club Doctor00:25:19

Welcome to "As A Creator," my podcast where I have conversations with top TikTok and Instagram creators. In this week's episode, I had the pleasure of interviewing Adam Reidel, a successful content creator and owner of Club Doctor Golf. Adam shares his inspiring journey from posting sporadically to adopting a strategic approach, leading to increased traction and viral videos on TikTok and Instagram.


During our conversation, Adam highlights the importance of shifting from random content to a well-thought-out strategy. He discusses the initial commitment he made, dedicating more time and effort to create engaging and relevant content. Through trial and error, Adam discovered that a combination of high-production videos and more casual, trending content works best for his audience. He emphasizes the significance of finding a balance between volume and quality in content creation.


We delve into the challenges Adam faced and he emphasizes the need for consistency and staying motivated during these periods. Adam also shares how TikTok and Instagram have transformed his business, allowing him to diversify his sales channels away from heavy reliance on Amazon. He explores the potential of platforms like Facebook Reels and YouTube shorts to further expand his reach.


Join me on "As A Creator" as we dive deeper into Adam's content creation journey, learn valuable insights, and gain inspiration for our own ventures in the ever-evolving world of social media.


Thank you to our sponsor: CharCharms Water Bottle Accessories. SHOP TODAY!


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24 Dec 2023Why Should You Utilize All Social Media Platforms & How Are They Different? | Interview with Eddie Pinero - Motivational Speaker00:27:20

Welcome to "As a Creator" podcast!


Join us in this episode as we sit down with the incredible Eddie Pinero, a motivational speaker who's making waves as a top content creator on TikTok and Instagram.


With a staggering $60,000 monthly ad revenue and a #1 podcast on Spotify, Eddie's journey is nothing short of inspiring.

Discover how he built a strong team to grow his social media following to over 100,000 and gain insights into his secrets of success.

Tune in to be motivated and learn valuable tips from Eddie's remarkable story!


Check out As A Creator on all socials here

Follow Eddie on all socials here


24 Dec 2023Is Hiring An Agency Worth It? | Interview with Fitness Influencer Alice Trellakis (300k)00:32:30

Discover the inspiring journey of fitness influencer Alice Trellakis, who went from 2017 newcomer to a powerhouse with 300,000 Instagram followers.

Join us as we uncover her strategies:

Explore how Alice rapidly gained traction, reaching 100,000 followers and then doubling that within a matter of 2 years. Learn why she pivoted to Instagram Reels and how it supercharged her growth.

Alice shares her secrets for crafting captivating captions, harnessing effective hashtags, and leveraging trending sounds to keep her audience engaged.

But it's not just about content—it's about connection. Hear how Alice fosters a genuine bond with her followers, creating a supportive and inspiring community.

If you're into fitness, social media, or simply chasing your dreams, tune in to glean insights and motivation from Alice Trellakis' remarkable journey.

Join us in decoding success with Alice


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Shop CharCharms.com

24 Dec 2023Why Quality Video Content Still Wins | Interview with Michael Tchao - Cooking Creator00:30:02

This conversation with Michael is awesome!

He is our first cooking creator guest on the show, and he also does high quality content! Very different from the "iphone only" content creators.

In this episode talked about Michael's story, how he films content consistently & how he monetizes his content.


Enjoy episode 24!


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Shop CharCharms Water Bottle Accessories

24 Dec 2023When To Turn Your TikTok Into a Business | Interview with Finance TikToker Austin Hankwitz Who's Grown To 750,000 Followers00:35:20

In this episode I talked to Austin Hankwitz. He is a Finance Content Creator who turned his passion into a multimillion dollar business, all because of TikTok.

You can find him @austinhankwitz (750k) on TikTok and @witz.business (129k) on Instagram.

We have a conversation about why he started posting on TikTok, how he quickly grew to 300k+ followers in his first year, and how he really started monetizing his audience Patreon.

We also cover how his brand has grown to more than just content, but has evolved to a newsletter, podcast and even consulting for companies.

I am personally extremely inspired by Austin and I am sure you will be too.

This podcast is sponsored by the only holiday gift you need.

Follow Austin on all platforms here.

Follow As A Creator for updates on episodes here.





24 Dec 2023Why Skit Creators are WINNING the Brand Deals | Interview with Sully Finlay (100k)00:34:57

In this episode I talked to Sully Finlay, the full time CPA who goes viral in every video he posts. Even though he's a full time CPA, he does standup comedy which is where he gets his humor from!


This was a great conversation where we talked about his rocky 8 month start on TikTok and how that quickly changed when he found a relatable style for his comedic skit videos.


We also talk about his strategy to posting daily on social media, and what it's like working with brands.


This episode is sponsored by CharCharms! Shop CharCharms Water Bottle Accessories here.


Follow Sully Finlay on all platforms here

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29 May 2023E1: Our Journey & Thoughts on the Current Content Creator Landscape 00:11:58

Hi Friends!!!! Char here 👋🏻


In this first ever episode of "As A Creator," join me as I share the journey of my content creation process. From the ~extremely~ humble beginnings of starting CharCharms to the incredible growth and opportunities it has brought, this episode is a testament to the power of TikTok and the doors it can open.


I'll also delve into the depths of my creative process as I reveal the strategies and techniques that propelled CharCharms forward. Learn how I harnessed the viral nature of TikTok to not only grow my business but also connect with a community of like-minded individuals - which has now lead me to start this podcast!


Join me as I reflect on the incredible journey from a content creator to a thriving entrepreneur, all thanks to the incredible potential of TikTok. Together, we'll explore the challenges, the triumphs, and the untapped potential.


Tune in to the very first episode of "As A Creator" (SOO EXCITING!) and discover the pretty crazy story of how I became a creator.


Cheers! Char

PS. This podcast is sponsored by CharCharms (slay)


Connect with me on Instagram

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PPS. Leave a review!!! Also - follow this podcast :)

24 Dec 2023How To Grow A Food Reviewing TikTok Account | Interview with Catherine and Lizzy Everett @HotTakesDaily00:35:50

Today we talked to foodies Catherine & Lizzie Everett from @HotTakesDailyOfficial


In this episode, we go over their story to growing their platform to 100,000+ followers on Instagram. They videography strategy. How they work with restaurants. And, how they monetize their page.


It was so fun to talk to them & I hope you love the episode!


This episode is sponsored by CHARCHARMS!! Go shop the CUTEST Holiday Gift NOWW.


Follow @HotTakesDailyOfficial

Follow @AsACreator for new episode updates

16 May 2024The Marketing Behind Pashion Footwear with Miranda Knight 00:44:19

Today we sit down with Miranda Knight, the Senior Brand Experience Manager behind the incredible social media growth of Pashion Footwear.

Pashion Footwear made waves as the 3rd top growing Instagram account in the ENTIRE app in Q1 of 2024, boasting an impressive 9% engagement rate. With a staggering growth of 365,000 followers in just ONE month, Passion Footwear's organic social media strategy has been nothing short of revolutionary. Over a year ago, they made a bold move by pulling the plug on paid ads, and the results speak for themselves.

If you're not familiar with Passion Footwear, they're known for their innovative convertible heels that effortlessly transform into flats. They also made a memorable appearance on Shark Tank.

In this episode, Miranda takes us through her journey from the early days at Passion Footwear to shaping the dynamic team they have today. We'll also delve into their winning social media marketing strategy that's propelled them to the top of the industry.

Grab your notebooks, because Miranda shares invaluable insights that you won't want to miss. Tune in and get ready to be inspired by Passion Footwear's incredible story of success through organic social media growth.

Thank you to our sponsor CharCharms. CharCharms is the one and only water bottle accessory company making hydration fun!

02 Jul 2023Why Passion Matters When Growing Your TikTok | Interview with Grace Mary Williams who has 2.1 MILLION Followers00:43:36

Join us as we delve into the world of TikTok with Grace Mary Williams, a TikToker with over 2 million followers.

In this episode, we discuss Grace's TikTok strategy, her journey as a content creator, and the importance of genuine passion in content creation.

We also explore how she approaches brand deals while maintaining authenticity. Tune in for valuable insights and practical tips from Grace's personal experience, and discover the secrets to success on TikTok.


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12 Jan 2024How Allbirds lands the BEST influencers | Influencer Strategy with Sarah Grosz (pt 2)00:27:00

In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability.

Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives.

  • Working with Influencer Managers and Talent Agencies
  • Collaboration with Marketing Teams
  • Tips for Building an Influencer Strategy
  • Integrating UGC in Marketing Mix
  • Balancing Brand Voice and UGC
  • Giving Direction for UGC Campaigns
  • Educating and Empowering Influencers
  • Providing Direction and Ideas for Content
  • Challenges and Unexpected Results
  • Future Trends in Influencer Marketing
  • Connect with Sarah Grosz

This episode has the CUTEST sponsor EVER! Only click if you like cute things.

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24 Dec 2023How To Work With ANY Restaurant as a TikTok Creator | Interview with Linsey Simon00:45:26

Today we are talking to TikTok creator Lindsey Simon. In this episode of "As a Creator," Lindsey shares her journey of finding her niche, working with agencies, and breaking away from being a basic influencer.


Discover Lindsey's insights on selecting influencers for restaurant campaigns based on quality content and genuine interest, rather than follower count. She also emphasizes the importance of individuality and discourages copy-and-paste aesthetics among influencers.


Explore Lindsey's collaborations with Culvers and Abercrombie, where she discusses the advantages of micro-influencers versus larger influencers. Uncover the psychology behind consumer interest in products not explicitly mentioned in influencer videos.


Gain practical tips on effective social media strategies to work with restaurants, as Lindsey reveals how to build an engaging online presence and connect with customers.


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12 Jun 2023E3: How To Follow a WINNING Formula To Go Viral Every Time | Interview with Casper Opala who has 1 Million Followers 00:33:51

Unleashing TikTok Success with @Casper.Capital who has over 1 MILLION followers across TikTok and Instagram on this episode of As A Creator. Hosted by Charlotte Trecartin.


In this episode, our host - Charlotte Trecartin - interviews @Casper.Capital, a TikTok creator, as he shares his journey and valuable strategies for success on the platform.

Casper's immediate triumph on TikTok (50,000 views on his first video), his video creation techniques (everything from editing to thumbnails), and his insights into the algorithm offer aspiring creators practical tips.

From understanding the importance of quality content to monetizing through brand deals, Casper's experiences provide inspiration for those looking to make their mark on TikTok.

Tune in to learn how to maximize engagement, go viral, and navigate the dynamic world of content creation.


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24 Dec 2023How To Make $30,000 From a SINGLE TikTok LIVE Stream | Interview with Alyssa Brianna who has 1.5 Million Followers00:31:11

In today's chat, we're hanging out with the incredible Alyssa Brianna, the brains behind Fabulyss Boutique and a total TikTok rockstar boasting 1.5 million followers. Get ready to soak in some serious wisdom and creative vibes!

We're diving into Alyssa's world – the highs, the lows, and everything in between. From business blunders that turned into golden lessons to that jaw-dropping TikTok live moment where she banked a whopping $35,000 – yep, you heard it right!

Plus, we're uncovering why connecting with your audience is like hitting the jackpot, and how Alyssa's Safety Keychains are more than just accessories.

So, grab your favorite drink, kick back, and join us in this candid convo. Whether you're hustling in the content creation scene or itching to turn your passion into a business, Alyssa Brianna's journey is a masterclass in keeping it real, staying connected, and making those creative dreams a reality. Let's get into it on "As a Creator"!


Check out Fabulyss Boutique HERE

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This show is sponsored by CharCharms! Shop CharCharms here

09 Oct 2023How TikTok Helped Her Get On SharkTank | Interview with Shirah Bernarde Founder of NightCap00:34:52

Welcome to a new episode of As A Creator! 🎙️ In this episode, we sit down with Shirah Benarde, founder of Nightcap with nearly 1/2 million TikTok followers. Our focus? Unveiling the strategies of content creation to grow a brand that has a very meaningful mission.


Discover how one video raked in $40,000 in sales and how TikTok catapulted her to over $3 million in revenue. Learn from her Shark Tank experience and why maintaining a personal brand alongside a business account is a game-changer.


Shirah divulges her TikTok success formula – the art of resonating content. Plus, the ingenious concept behind her Instagram "Close Friends" story.


If you're into content creation, branding, and unraveling the social media enigma, this episode is your guide. Tune in now for insights that'll fuel your creative journey!


Stay in tune with As A Creator here


Follow Shirah on TikTok here

Follow NightCapIt on TikTok here

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Shop NightCap here


Shop CharCharms here

Follow CharCharms on TikTok here

Follow CharCharms on Instagram here



05 Feb 2024What It's Like To Be a TikTok Talent Manager with Cheyenne Brink 00:37:32

In this conversation I interview Cheyenne Brink, who owns Brink Management, a TikTok Talent Management company!

Overview of our conversation:

00:00 Introduction and Background

01:35 Getting Started in the Industry

06:07 Building a Talent Roster

07:38 Identifying Potential in Content Creators

10:42 Leaning into Virality

13:14 Growth and Sustainability in the Creator Space

15:26 Reaching a Sustainable Income

17:44 Financial Considerations for Creators

19:06 Income of Influencers

20:47 Opportunities for Full-Time Creators

22:45 When to Get an Agent or Management Company

24:33 Outreach and Inbound Management

26:53 Unfilled Niches in the Creator Space

29:24 Content Creators Discussing Sobriety

30:24 Niche Management Agencies

33:06 The Need for Niche Agents

34:55 Creating Specialized Management Companies

Connect with Charlotte Trecartin on LinkedIn, and follow As A Creator on Instagram

24 Dec 2023Breaking Down Every Part of Your TikTok Video For SUCCESS | Interview with Ken Waks who has 1 Million Followers00:44:05

Understanding TikTok Success with Ken Waks who has over 1 MILLION followers on TikTok on this episode of As A Creator. Hosted by Charlotte Trecartin.


In this podcast episode, we sit down with content creator Ken Waks to dive into his social media strategy. Ken shares his journey from starting on TikTok out of boredom to becoming a successful creator with over a million followers. 


We explore his early experiences with TikTok's limited editing tools and how his content evolved over time. Ken discusses his viral videos, including one that questioned the value of luxury brands and another that delved into the dark side of corporate America. He emphasizes the evergreen nature of TikTok content and the responsibilities that come with having a large platform. 


Ken also offers insights into his content creation process, drawing inspiration from various sources and crafting engaging hooks for his videos.


We delve into the balance between his full-time job and TikTok, as well as his monetization strategies through brand deals and sponsored content. Ken shares advice on maintaining professionalism, managing business relationships, and staying grounded in the face of social media fame. 


Finally, we explore his goals for the future, including building his personal brand, expanding his reach, and launching a new platform. Join us as we gain valuable insights from Ken's journey as a content creator and discuss the key elements of a successful social media strategy.


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24 Dec 2023EVERYTHING To Know About TikTok Shop (Pt 1)00:44:41

Man!! This is quite the hefty episode! I interviewed Alec Klinsky, who is extremely passionate about TikTok Shop.

We talk about everything you need to know about TikTok Shop!

- The products & price ranges that do well

- How brands should utilize TikTok Shop

- How creators should use TikTok Shop

- How TikTok Shop compares to other selling platforms

- And SO much more!!


This episode is sponsored by the CUTEST Holiday Gift!!

Follow As A Creator for updates!


01 Jan 2024How to Maximize TikTok as A Growing Start Up with Austin Maxwell Co-Founder of Kanga Coolers 00:29:49

In this conversation, Austin Maxwell discusses the importance of delegation and the early success of his business on TikTok. Austin also emphasizes the value of TikTok for revenue generation and the expansion to other social media platforms.

He talks about the effectiveness of a brand ambassador program in recruiting young and talented individuals.

Additionally, he discusses the organization of content creation and the importance of giving creative freedom to the social media manager.

This Episode Is Sponsored by CHARCHARMS! The Cutest Things Ever

Follow Kanga Coolers on Instagram, TikTok & LinkedIn

Introduction and Delegation

Discovering TikTok

Early Success on TikTok

Team Effort and Time Constraints

Value of TikTok for Revenue Generation

Expanding to Other Social Media Platforms

Recruiting through Brand Ambassador Program

Creating a Brand Ambassador Program

Organizing Content Creation

Giving Creative Freedom to Social Media Manager Delegation as a Founder

Managing Brand Perception

Embracing Opinions and Building Relationships

Different Brand Voices on Different Channels

Sharing Mistakes and Wins

Taking Advantage of Opportunities

24 Dec 2023How She Grew To 1.8 Million Followers Selling LipGloss | Interview with Aaliyah Arnold founder of BossUp Cosmetics00:43:40

Join us as we unravel the captivating journey of Aaliyah Arnold, the visionary behind Boss Up Cosmetics. With 1.8 million TikTok fans and 500k YouTube subscribers, Aaliyah's evolution from TikTok novice to sensation is awe-inspiring.


My name is Charlotte Trecartin, I'm your host! I dive into Aaliyah's rise, from her freshman TikTok days to harnessing her grandpa's serendipitous fame. Discover the winning strategies that powered Boss Up Cosmetics, blending behind-the-scenes magic, storytelling, and trial-and-error for audience engagement.


Aaliyah spills the beans on mastering TikTok's pace and unveils the differences between TikTok and Instagram virality.Peek behind the curtain at Aaliyah's creative process, from dedicating an hour per TikTok to capturing life's essence. Uncover her tactics for handling hate and navigating creative lulls, and get an insider's look into the making of her recent viral hit.


Learn from Aaliyah's insights into content posting timing, the art of voiceovers, and crafting magnetic captions and hashtags. Explore her take on the TikTok Shop trend and her refusal to gauge success against peers. The episode concludes with a glimpse into Aaliyah's future aspirations.


Don't miss this episode of As A Creator for a revealing conversation with Aaliyah Arnold, shedding light on TikTok stardom and the spirit of Boss Up Cosmetics. Subscribe now for a dose of inspiration!


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24 Dec 2023How Allbirds lands the BEST influencers | Influencer Strategy with Sarah Grosz (pt 1)00:25:51

In this conversation, Sarah Grosz, an influencer strategist at Allbirds, shares insights and tips on influencer partnerships and marketing. She discusses the evolution of influencer marketing, the process of building an influencer program, and the benefits of collaborating with other brands. Listen to part 2 in next weeks episode!

00:00 Introduction and Background

03:07 Evolution of Influencer Marketing

04:35 Building an Influencer Program

05:40 Collaborating with Other Brands

08:10 Setting Up Influencer Partnerships

10:04 Starting with Gifting and Product Collaborations

12:05 Working with Medium to Bigger Brands

15:46 Influencer Strategy vs. Influencer Management

16:40 Finding Influencers for Campaigns

19:41 Finding Influencers through Keywords and Location

21:47 Evaluating Influencer Pitches

12 Feb 2024Secrets to Growing a Phone Case Business on TikTok with Abby Rosilier, Founder of @AbbyRoseCases (300k)00:33:47

Abby Rosilier, the founder of Abby Rose Cases, shares her journey of starting a successful phone case business and growing her social media presence on platforms like TikTok and Instagram.

She discusses the strategies she used to create viral TikTok videos, the importance of posting consistently, and the effectiveness of TikTok Live for boosting sales.

Abby also talks about the challenges of editing long TikTok videos and the benefits of switching to a business TikTok account. She shares her plans for the future of her business and offers tips for small business owners and TikTok users.

This episode is sponsored by CHARCHARMS

00:00 Introduction and Recording Instructions

01:20 Starting Abby Rose Cases and Getting into TikTok

03:53 Growing on Instagram and TikTok

06:13 Creating Viral TikTok Videos

08:36 Experimenting with Different Types of TikTok Content

11:44 Posting Frequency and Repurposing Content

15:16 Utilizing TikTok Live for Sales

18:10 Using Games and Interactive Elements in TikTok Lives

20:37 Growth Tools: Viral Content, TikTok Lives, and Followers

22:25 Editing Long TikTok Videos

23:46 Switching to a Business TikTok Account

25:22 The Role of TikTok Shop in Sales

26:41 Expanding the Business and Future Plans

30:42 Tips for Small Business Owners and TikTok Users

24 Dec 2023Tips For Connecting Authentically with Your Followers | Interview with Fitness Influencer Aaron Miller00:33:58

In this episode, I sat down with Aaron Miller, also known as @a_a_ronfitness. He's a fitness influencer and coach with over 200,000 Instagram followers.


Aaron shares the story of his rise to fame, from his first viral post to mastering reels.


He reveals how he connects with his audience personally vis Instagram Stories, the best times to post, choosing impactful sounds, and monetizing his influence through brand deals and converting followers into clients.


Join us for valuable insights and inspiration!


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08 Jan 2024Using FaceBook Reels to Grow a FaceBook Page to 600k+ Followers with Austin Maxwell CoFounder of The Maxwells Travel00:27:59

This conversation with Austin Maxwell delves into monetizing social media and the strategies for building a Facebook travel page business with his wife Courtney.

He emphasizes the commitment to daily content and the importance of providing value first. We share our motivation and time management strategies and offer advice for getting started on social media!

This Episode is Sponsored by THE CUTEST Thing EVERR . Your bestie, mom, daughter or auntie will love it.

Our Conversation:

Monetizing Social Media

Building a Business as a Couple

Commitment to Daily Content

Starting on TikTok and Repurposing Content

Motivation and Time Management

Providing Value First

Creating Controversial Content

Building an Audience for Financial Freedom

Workflow and Motivation

Finding Inspiration in Comments

Advice for Getting Started on Social Media

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