Artificially Intelligent Marketing (Paul Avery and Martin Broadhurst)

In this week's podcast, we discuss everything from Google's IO conference and the exciting AI-related updates it brought, to Anthropic's expansion of Claude, and Meta's announcement of generative AI for advertisers. More details below:

• Google's IO conference was full of AI-related update, with the launch of the 540-billion parameter model PaLM 2, which is now being used to fuel a variety of Google tools. We discuss the impressive demos presented, including Google Maps' fly-through city feature and video translation with lip sync. We also look at Google infusing generative AI tools across Gmail, Docs, Sheets, Slides and more.

• Anthropic expands Claude, announcing a significant upgrade to the chatbot, which can now process up to 75,000 words of information, three times more than OpenAI. We delve into the implications this has for the marketing industry and discuss potential use cases when you can provide an LLM tool with this much info and context.

• Stability AI launches text-to-animation application called Stable Animation SDK, a tool designed for artists and developers to create animations through various methods. We share our thoughts on the tool and how it further highlights the move beyond static image generation into the world of video and animation.

• Meta announces generative AI for advertisers, "AI Sandbox," which aims to streamline the process of creating ad creatives for advertisers by generating several versions of ad text and a range of assets for campaigns. We discuss the potential benefits this could bring to marketers, from efficiency and creativity to customization and real-time adaptation.

• Chatbot ads are coming... Microsoft's advertising division has indicated that advertisements delivered within AI chatbot conversations are on the horizon. We share our thoughts on what this could mean for marketers and the potential implications for the landscape of search advertising.

In our brief stories section, we cover a variety of topics, including an interesting article from Bloomberg which reveals that Buzzfeed readers spend 40% more time on AI-generated quizzes than traditional ones, and a leaked memo from Google questioning the ability of large companies like Google and OpenAI to innovate and differentiate their products from open source alternatives.

We also discuss the release of Midjounrey 5.1, which is producing higher quality images, especially when working with shorter prompts compared to previous versions, and a unique app in development that is aiming to train a text-to-bark model so you can communicate with your dog!

Finally, we round off this episode with our tool of the week, Firefly. Tune in to find out more.

Join Paul and Martin in diving deep into the latest AI and machine learning developments for marketers. We've got a lot of fascinating topics to cover, including major funding rounds, legal considerations, generative video and image tools, computing performance optimization, and Meta's AI roadmap. We'll also explore how AI is transforming various industries and the implications for marketers.

Apple WWDC: Vision Pro and ML features

• Apple announces the Vision Pro headset and various machine learning (ML) features during WWDC.

• The focus on machine learning rather than AI sparks discussions on social media about Apple's approach.

• Autocorrect, dictation, iPadOS PDF features, AirPods Adaptive Audio, and more utilize machine learning models.

• Apple emphasises features rather than the underlying technology compared to Google's focus on AI models at Google I/O.

New generative video and image tools

• RunwayML makes its GEN2 text-to-video tool more widely available.

• Stability AI releases "uncrop" feature in Clipdrop, a generative fill tool for expanding images.

• Adobe Express includes generative AI tools in beta, allowing users to create video, marketing, social content, and other image-related tasks.

Deepmind announces advances in AI for computing performance optimization

• Deepmind introduces new AI models (AlphaZero, MuZero, and AlphaDev), driving improvements in data centre optimisation, video compression, and algorithm discovery.

• AlphaZero optimizes hardware utilisation in data centres, MuZero reduces video bitrate without compromising visual quality, and AlphaDev enhances sorting and hashing algorithms.

• The implications for marketers include improved user experience, more sustainable cloud services, and reduced operational costs.

Zuckerberg and the Meta roadmap: LLMs coming to WhatsApp and Messenger

• Mark Zuckerberg outlines Meta's plans for the future, emphasizing the alignment of AI and the Metaverse with the company's vision.

• Meta aims to introduce AI-powered assistants across its apps, making these technologies more accessible to users.

• Project 92, a social app like Twitter, is developing, and improvements to Instagram's Reels are planned to compete with TikTok.

• The focus on UX as a differentiator for AI raises questions about Meta's rollout in the business suite and potential industry-standard protocols for seamlessly integrating AI models.

Tool of the week:

• Runway GEN-2 text-to-video tool is highlighted as the featured tool of the week.

Short snippets

1. AI startup Cohere raises $270M, now valued at over $2.1B

2. A lawsuit against ChatGPT over false information

• Mark Walters, a radio host from Georgia, filed a lawsuit against OpenAI, claiming that false information generated by ChatGPT damaged his reputation.

1. Lightmatter secures $154M in new funding for optical computing

• Lightmatter, a company focusing on optical computing for AI models, raises $154 million in new funding.

• They aim to develop more efficient, faster, and cost-effective solutions for AI models.

1. Salesforce report: 51% of marketers use generative AI for content creation

• A report by Salesforce reveals that 51% of marketers utilise generative AI for tasks such as content and copy creation.

1. Google Bard gains code execution capabilities.

• Google Bard, a text generation tool, can now not only write code but also execute it.

Claude 3: GPT-4 Killer?

Anthropic announces the next generation Claude 3 model family with improved performance, vision capabilities, and advanced features. Learn more on Anthropic's news page.

Mistral Releases 'Mistral Large'

Mistral unveils Mistral Large, their most advanced language model, available through la Plateforme and Azure. Explore and access it via various methods.

Jasper Acquires Clipdrop

Jasper acquires Clipdrop, offering enterprise marketing teams a multimodal AI copilot and enabling efficient content creation.

Testing Agents (GPT-4 Struggles)

A new study reveals limitations faced by autonomous agents in complex, real-world tasks, with GPT-4 scoring only 14.41% against human benchmark.

Copilot Finance

Microsoft introduces "Copilot for Finance" to help finance teams, with potential expansion to other business areas.

Adobe Music AI

Adobe previews Project Music GenAI Control, enabling AI-powered audio creation and editing using natural language prompts.

Perplexity Launches Podcast with ElevenLabs

Perplexity launches "Discover Daily," an AI-generated news podcast, raising questions about transparency in AI-generated media.

Klarna Customer Support

Klarna's OpenAI-powered chatbot handles millions of conversations, boosts profits, and highlights potential job impact of AI adoption.

Tool of the Week: Anthropic Prompt Library

Anthropic's prompt library is a collection of 63 prompts showcasing diverse AI capabilities across various topics. Check it out to discover new AI-powered tools.

On this week's episode, we discuss:

HubSpot Acquires Clearbit for Enhanced B2B Data

HubSpot acquires Clearbit to integrate its firmographic data into HubSpot's CRM. This brings unprecedented B2B data into the platform for improved customer intelligence and personalization for marketing and sales applications.

OpenAI Upgrades ChatGPT Interface

OpenAI upgrades ChatGPT with new capabilities like analyzing PDFs, while eliminating the need to switch between modalities and chats to get stuff done. This streamlines workflows but may threaten some third-party tools.

Stability AI Launches New Image Capabilities

Stability AI releases new API-driven image manipulation tools like Sky Replacer and Stable Fine-Tuning. These allow rapid image customization for industries like real estate, gaming, and marketing.

Emotional Prompts Enhance AI Performance

New research shows emotional prompts like urgency or encouragement boost AI model performance. This could indicate a form of basic emotional intelligence in large language models.

Woodpecker Framework Tackles AI Hallucinations

Chinese researchers develop Woodpecker to reduce hallucinations in AI text generation, providing users with more confidence in the outputs.

AI Detects Diabetes from Voice

Canadian researchers use AI to diagnose Type 2 Diabetes from voice, detecting subtle acoustic patterns. This showcases AI’s ability to find disease biomarkers humans can’t perceive.

AlphaFold 2 Predicts Biological Structures

DeepMind's AlphaFold 2 advances protein structure prediction and expands to more molecules. This further enables computational biology and drug discovery.

Bletchley AI Summit Focuses on Risks

Historic AI summit held at Bletchley Park brings together global experts. Discussions emphasize existential risk, but reach no firm policies.

Microsoft Rolls Out Windows 11 Co-Pilot

Microsoft launches Windows 11 Co-Pilot to assist with OS commands and tasks via natural language. Its usefulness may depend on one's level of tech proficiency.

Office 365 Co-Pilot Available to Enterprises

Microsoft brings AI co-pilot to Office 365, rolling out to enterprises first. Early access indicates it currently has limitations compared to expectations.

In this episode, we dive into the exciting world of AI and its latest upgrades and innovations. From enhanced models to advanced features, we explore how AI is evolving and pushing the boundaries of what is possible. Join us as we unravel the power of function calling, longer context, and other groundbreaking advancements. We'll take a closer look at the impact of these upgrades on various industries and how they are shaping the future of AI. Get ready to be inspired and amazed by the transformative potential of AI in this episode filled with cutting-edge insights and discoveries.

1. Boston CG reports 91% CMOs see efficiency gains from AI

   • A recent Boston Consulting Group (BCG) survey reveals that 91% of global CMOs have witnessed enhanced efficiency from generative AI in marketing.

   • The survey also shows that 93% of CMOs reported positive impacts from generative AI on their work.

   • BCG recommends CMOs to start experimenting with generative AI, seek transformational outcomes, establish enterprise-wide models, and implement responsible AI guidelines.

2. Upgrades to ChatGPT API

   • OpenAI has released updated GPT-4 and GPT-3.5 Turbo versions, offering new capabilities such as function calling, longer context, and lower pricing.

   • Function calling allows developers to connect the models to external tools and APIs more reliably.

   • Pricing cuts include reductions for Text-Embedding-ADA-002 and GPT-3.5-Turbo input tokens, making AI more accessible for developers.

3. EU parliament votes through EU AI act

   • The EU Parliament has approved draft AI rules, taking a major step toward passing one of the world's first comprehensive AI laws.

   • The law includes banning police use of live facial recognition in public places and aims to regulate various AI applications.

   • MEPs will now negotiate with EU countries to finalize the law, which could be implemented in 2026.

4. Not that many people using ChatGPT, according to Morgan Stanley

   • A Morgan Stanley survey indicates that only 19% of respondents have used ChatGPT, with 9% using Google Bard chatbot.

   • Most people not using chatbots are unlikely to use them in the next six months.

   • Chatbot services are primarily used for learning about new topics, product research, and shopping.

Snippets:

• Mercedes-Benz is partnering with Microsoft's Azure OpenAI Service to integrate ChatGPT into its in-car voice assistant, enabling natural conversations and contextual follow-up questions.

• Stable Diffusion's generated QR codes using Conteaa go viral due to their improved quality compared to other QR code generators.

• Meta has made its AI-powered music generator, MusicGen, open source, allowing people to explore and enhance its capabilities.

• LinkedIn introduces AI-powered tools for marketers, including AI Copy Suggestions that offer tailored headlines and copy recommendations based on user data.

• Possible new features for ChatGPT include "workspaces" that allow users to create profiles for better personalization and file uploads.

Tool of the week: Contea

• Sven Daniel Fraede, one of the founders of Contea.ai, shares insights about the tool in an interview with Martin.

Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights.

Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn more.

MGIE: Apple and UC Santa Barbara's AI Venture Apple and UC Santa Barbara's MGIE model opens new doors for image editing, making professional tweaks a chat away. An open-source breakthrough for creative freedom. Details here.

Google's Gemini Ultra: A New Challenger Google's Gemini Ultra, formerly Bard, takes on GPT-4, showcasing unique strengths in content creation and integration. Martin shares insights from his hands-on experience. Explore Gemini Ultra.

Cisco Unravels AI Readiness Index Cisco's global survey reveals a gap in AI readiness among companies, despite high anticipation for its impact. Strategy, infrastructure, and talent are key. Full report.

EU's Pioneering AI Regulation The EU's Artificial Intelligence Act sets a global standard for AI governance, emphasizing ethical use and transparency. A significant move for digital oversight. Read more.

Tool-of-the-Week: Claude for Sheets Revolutionize your Google Sheets with Claude for Sheets, offering seamless AI integration for data analysis and content creation. Discover how.

Engage with us on Twitter and Facebook, or email hello@artificiallyintelligentmarketing.com for your thoughts and feedback. Catch you in the next episode!

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimisation. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements.

Key Discussion Points:

1. Adoption and Acceptance of AI in Content Marketing:
   • Ankur reflects on the journey of AI in content marketing, highlighting the shift from skepticism to widespread acceptance and implementation by content marketers.
2. AI and Search Engine Optimization (SEO):
   • The conversation delves into the integration of AI with SEO strategies, particularly considering Google's helpful content update and EAT guidelines. Ankur discusses how Longshot.ai aligns with these developments.
3. Longshot.ai's Features and Functionality:
   • Ankur provides an overview of Longshot.ai, emphasizing its capabilities in producing long-form content, managing brand voice, and optimising content for SEO, plagiarism, and readability.
4. FactGPT and Innovations in AI Content Creation:
   • The episode explores Longshot.ai's FactGPT feature, which addresses challenges in creating recent, factual, and context-specific content.
5. AI Technology Choices and Development Strategies:
   • Ankur talks about the decision-making process in selecting and integrating various AI models and technologies, including OpenAI and other homegrown solutions.
6. Future Trends in Content Marketing and AI:
   • The discussion turns to future possibilities in AI-driven content marketing, such as real-time content personalisation and the evolving nature of brand voice.
7. Advice for Content Teams Utilizing AI Tools:
   • Ankur shares practical advice for content teams, stressing the importance of understanding the nuances of AI tools and their integration into content marketing workflows.
8. Closing Thoughts:
   • Ankur encourages content marketers to embrace AI advancements, emphasising the opportunity for growth and innovation in the field.

The conversation with Ankur Pandey offers a deep dive into the dynamic world of AI in content marketing. Listeners gain a comprehensive understanding of how AI tools like Longshot.ai are reshaping the landscape and what the future holds for content creators and marketers.

After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.

Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previewed. Claude 3 Opus briefly topped the LLM performance chart, Heygen updated its AI-created user-generated content, and Meta AI released Llama 3. Amazon launched Q for enterprises, and Microsoft is working on the Frontier model LLM named MAI-1. OpenAI's Sora video model produced its first commissioned music video, DeepMind released AlphaFold 3, and AI-enabled hardware like the Humane Pin and Rabbit R1 received poor reviews.

GPT-4o: A Unified Model for Text, Audio, and Video Inputs and Outputs

OpenAI's GPT-4o (Omni) is a versatile new AI model that processes text, audio, and video inputs and generates outputs in multiple formats. This unified approach streamlines workflows and ensures consistency in data processing. Currently, the API supports text and image inputs, with audio capabilities coming soon, making it a comprehensive tool for marketers. Learn more about GPT-4o.

Enhancements to Data Analysis in ChatGPT

ChatGPT has introduced new data analysis improvements, allowing users to upload files directly from Google Drive and Microsoft OneDrive, interact with tables and charts in an expandable view, and customise and download charts. These features, available in the GPT-4o model for ChatGPT Plus, Team, and Enterprise users, enhance efficiency and streamline workflows, making data handling simpler and more engaging.

Google Announces Cutting-Edge AI-Powered Features at I/O 2024

At I/O 2024, Google unveiled new AI features and integrations, focusing on enhanced information organisation and long context management with Gemini. Integrations in Gmail, Google Photos, Google Workspace, and Google Search improve user experiences. Gemini Pro's long context management supports up to 1 million tokens, benefiting research and content analysis. Experimental apps like NotebookLM and AI Studio offer researchers, students, and analysts innovative tools.

In this week's episode of Artificially Intelligent Marketing, we dive into the latest advancements in AI, from the groundbreaking PlayHT2.0 voice model to the lifelike realism of AI avatars by HeyGen. We also explore the new features of ChatSpot, the potential of Stability AI's Beluga Models, and much more. Details below:

Unleashing the Power of Emotion with PlayHT2.0 - The New Conversational AI Voice Model - PlayHT has taken a giant leap with PlayHT2.0, introducing the ability to control emotional expression in synthesized speech. From happiness to fear, the model's versatility opens up creative possibilities. We discuss the enhancements, including real-time low-latency speech generation and its potential impact on marketing, podcasts, and advertisements.

AI Avatars Go Viral with Lifelike Realism- HeyGen's AI-generated avatar clones are so realistic that they're indistinguishable from humans. We delve into the mind-blowing quality, potential use cases in marketing, and the ethical considerations of this rapidly advancing technology.

ChatSpot's AI Upgrade: Summarizing CRM Records, YouTube Videos, and Podcast Stats - ChatSpot, HubSpot's AI tool, has introduced time-saving features like summarizing CRM records and YouTube videos. We explore how these updates can streamline processes for marketers and sales professionals, and what it means for HubSpot users.

Stability AI's New Beluga Models Set Benchmark Records - Stability AI's Stable Beluga models are setting new benchmarks in the AI language model scene. We discuss their exceptional performance, commercial implications, and what it means for competition in the open-source large language model landscape.

How Anthropic's New AI Model Could Help Marketers Generate Better Content - Anthropic's Claude Instant 1.2 offers improvements in content generation. We discuss its relevance for marketers, the power of low-cost LLMs, and what it means for content creation via API.

Longshot.ai have launched BotShot - Longshot's BotShot, a no-code custom AI chatbot, offers a new way to interact with websites. We discuss its potential applications and Longshot's commitment to customer needs.

Zoom Updates Terms to Train AI with Customer Data - Zoom's updated terms allow the use of customer data for AI training. We discuss the implications for marketers, the importance of user consent, and the potential benefits and challenges of AI in user engagement.

AgentBench: Evaluating LLMs as Agents - AgentBench aims to evaluate LLMs as real-world agents. We explore its potential to assess LLMs' capacities and what it means for marketers looking to use LLMs as customer service chatbots.

AI Startup in a Box? MetaGPT Aims to Replace Entire Software Companies - MetaGPT's potential to replace entire software companies is a glimpse into a future where building apps becomes exponentially easier. We discuss its implications for marketers, potential concerns, and the exciting possibilities it opens up for innovation.

ElevenLabs Launches AI Sound Effect Generator

ElevenLabs expands its AI technology to generate realistic sound effects from text prompts. The tool excels at natural and atmospheric sounds but has limitations with electronic noises. While not perfect, it represents a significant advancement in AI-generated audio for immersive digital content.

Midjourney Introduces Consistent Characters Feature

Midjourney's new feature allows users to maintain character consistency across multiple AI-generated images. By referencing an original character image, the AI can generate variations with adjustable resemblance. This advancement opens new possibilities for visual storytelling and marketing campaigns, but raises ethical and copyright concerns.

EU Passes Groundbreaking AI Act

The European Parliament has passed the AI Act, the world's first comprehensive AI regulation. It categorizes AI products by risk level, promoting responsible AI development and use. The act emphasizes compliance, ethics, and transparency, reshaping the regulatory landscape for marketing professionals.

Anthropic Launches Fast and Affordable Claude 3 Haiku API

Anthropic's Claude 3 Haiku model offers high-speed processing and cost-effectiveness for enterprise AI workloads. It can analyze large volumes of text and images at a fraction of the cost of competitors. The model's affordability and performance make it a significant advancement for AI capabilities.

Sam Altman Predicts AI Will Take Over 95% of Marketing Agency Tasks

OpenAI CEO Sam Altman forecasts that AGI will handle most tasks currently done by marketing agencies and creative professionals within five years. While AI integration in marketing is already underway, this prediction raises concerns about job security, data privacy, and intellectual property.

IBM Announces Layoffs in Communications and Marketing Divisions

IBM initiates layoffs in its communications and marketing staff as part of a workforce rebalancing effort. The company focuses on high-demand areas like AI and hybrid cloud technologies. These layoffs highlight the growing impact of AI on marketing and the need for professionals to adapt to emerging technologies.

Meta's Significant Investment in GenAI Infrastructure

Meta takes a leap in AI with its GenAI infrastructure, powered by cutting-edge NVIDIA GPUs. The company plans a substantial expansion, aiming for 600,000 GPU units by 2024. This investment signals a transformative shift in AI capabilities and highlights the importance of leveraging advanced technology for market differentiation.

Devin: The First Autonomous AI Software Engineer

Devin, developed by Cognition, is an AI designed to handle complex software engineering tasks autonomously. While not perfect, Devin's performance on coding benchmarks marks a significant improvement over previous models.

Figure and OpenAI Collaborate on AI-Powered Humanoid Robots

Figure partners with OpenAI to enhance its humanoid robots with advanced AI models. The robots demonstrate autonomous task completion in controlled environments.

GPT Store Goes Live Martin discusses the new GPT Store on ChatGPT's website. It's driving significant traffic and potential monetisation for creators. OpenAI plans to enable US creators to earn revenue soon.

ChatGPT Teams Launch The team version is now available at $30/month, offering enhanced collaboration features.

Midjourney's AI Image Generator v6 Paul highlights Midjourney's v6 alpha-testing. It promises consistent characters, high resolution, and soon, video generation tools.

Bland.ai's Impact Martin examines Bland.ai, a real-time AI phone call system revolutionising sales and customer service.

AI in Robotics: Figure 01 and Optimus Gen-2 Paul delves into Figure 01's coffee-making skills and Tesla's Optimus Gen 2 robot, showcasing advancements in humanoid robotics.

Samsung's Automation Goals Samsung aims for human-free, fully automated factories within six years, sparking debates on the future of labour.

Chatbot Vulnerabilities Martin discusses the susceptibility of Chevrolet's AI chatbot to prompt injection, highlighting security concerns in AI deployment.

Perplexity's Massive Funding Paul reveals Perplexity's $73.6 million raise, now valued at $520 million, aiming to rival Google.

CES 2024 AI Innovations From Whispp's voice conversion technology to Volkswagen's AI chatbot, CES 2024 showcased diverse AI-powered hardware.

Snippets:

• New York Times sues OpenAI
• Microsoft Copilot, formerly "Bing," now on iOS and Android
• Apple's "LLM in a Flash" research

In this week's Artificially Intelligent Marketing, we cover:

• Shopify launches Sidekick, an AI-powered support agent that can answer business questions and suggest actions based on a user's Shopify data.

• Wix releases an AI website builder to help users build high quality websites from text prompts.

• Major US AI companies like Google, OpenAI and Microsoft agree to manage risks of AI by ensuring transparency, fairness, safety, human control, and privacy.

• Elon Musk launches new company X with talent from OpenAI and Google, aiming to create "good AGI".

• Apple is reportedly developing its own AI chatbot "AppleGPT" to compete with OpenAI and Google.

• Writers using ChatGPT took 40% less time and produced 18% higher quality work according to a study in Science.

• Mayo Clinic is using Google's MedPalm2 AI chatbot for hospital training, performing comparably to doctors.

• Stability AI releases image generation model SDXL 1.0 to rival Midjourney, with 10.1 billion parameters.

• Rewind launches a personal AI iPhone app to record and search users' digital interactions using GPT-4.

• Amazon announces Agents for Bedrock to let companies build conversational agents accessing proprietary data.

• Cohere unveils Coral, an enterprise knowledge assistant chatbot connecting to company data sources.

• Cybercriminals launch FraudGPT, an AI tool for malicious coding and phishing on the dark web.

• Eleven Labs releases new synthetic voices with accents and delivery styles for generative audio.

• Runway launchedsvideo generation from images, creating animations from Midjourney and other image outputs. The results are impressive.

• Stability AI open sourced large language models FreeWilly 1 and 2, outperforming GPT-3 and even GPT-4 in some cases.

• Martin gives us an update from the AI Marketing conference MAICON

Introduction

In this week's episode, Paul Avery and Martin Broadhurst discuss the latest advancements in AI and their implications for the marketing world, including ChatGPT plugins, NVIDIA Foundations, Google's BARD, Canva Create, Adobe Firefly, Runway.ml, Microsoft AGI Paper, and OpenAI's research paper on the labor market.

Story 1: ChatGPT Plugins

Paul introduces third-party plugins for ChatGPT by OpenAI, which enable more functionalities and potential new channels for marketers to reach audiences.

Story 2: NVIDIA Foundations

Martin talks about NVIDIA's cloud services for generative AI, BioNeMo and Picasso, which allow custom large language and visual models for domain-specific tasks. Applications include chatbots, customer service, content creation, and digital simulation.

Story 3: Google Launches BARD

Paul discusses Google's announcement of BARD, a natural language chatbot powered by the LaMDA large language model. Marketers can use it for content generation, brainstorming ideas, and more.

Story 4: Canva Create's AI Features

Martin shares Canva's unveiling of 10 new AI features that simplify the design process and enhance visual communication, improving efficiency, consistent branding, content quality, and more.

Story 5: Adobe Firefly

Paul introduces Adobe Firefly, an AI-powered generative design tool, which is currently on a waitlist.

Story 6: Runway.ml's Text to Video Upgrade

Martin talks about Runway.ml's upgrade from GEN-1 to GEN-2, promising text to video, image to video, and video to video capabilities. Marketers should keep an eye on this space for potential applications in video content creation.

Story 7: Microsoft AGI Paper

Paul shares Microsoft's publication of a 150+ page paper on GPT-4, discussing its advancements towards Artificial General Intelligence.

Story 8: OpenAI's Research Paper: Impact on the Labor Market

Martin highlights the paper's findings that 80% of the workforce could have 10% of tasks impacted by GPTs. Marketers should be aware of shifts in skill requirements, job qualifications, and potential job displacement.

Tool of the Week: "askyourpdf" and "chatshape" Chatbots

Paul presents "askyourpdf" and "chatshape," ChatGPT-enabled chatbots that allow users to query data from webpages and PDFs. They are useful for summarizing content and extracting information from various sources.

Introduction

This week's episode covers influential tech figures calling for a 6-month AI hiatus, Levi's partnership with Lalaland.ai for AI-generated models, Bing's ads for chat, the UK government's AI White Paper, Brian Halligan's thoughts on AI in content marketing, and GoCharlie as the tool of the week.

Story 1: Tech Experts Call for 6 Month AI Hiatus in Open Letter

Paul discusses an open letter signed by influential figures like Elon Musk, Steve Wozniak, and Andrew Yang, calling for a temporary halt of at least six months on AI system training.

The letter highlights the need for adequate safety measures, governmental regulations, and strategies to address AI's societal effects.

Story 2: Levi's Use AI-Generated Models to Increase Diversity

Martin talks about Levi Strauss & Co's partnership with Lalaland.ai to create AI-generated avatars for increased diversity among its models.

Marketers can utilize AI-generated models to create more inclusive and diverse advertising campaigns, resonating with a broader audience.

Story 3: Bing Announces Ads for Chat

Paul shares Microsoft's experiments with ads for Bing chat, offering marketers the opportunity to advertise within chat interfaces.

This new marketing strategy can help brands showcase their commitment to diversity and inclusion.

Story 4: UK Government Unveils AI White Paper

Martin covers the UK government's release of an AI white paper, detailing five guiding principles for responsible AI use.

The UK's "light-touch" approach may make it an outlier in AI regulation, potentially attracting companies pushing AI boundaries.

Story 5: Brian Halligan on the Future of Content Marketing

Paul explores Brian Halligan's insights on the future of content marketing, including AI-driven optimization, Trust Content, and balancing AI-driven and human-driven content strategies.

Marketers must adapt to market events faster and embrace the evolving roles of AI-driven tools.

Tool of the Week: GoCharlie

Martin introduces GoCharlie.AI, a generative AI research and development company focused on marketing, advertising, and sales.

Their content repurposing feature can help marketers save time and increase efficiency in content creation.

UK Government's Generative AI Framework

The UK Government has published a comprehensive Generative AI Framework for employees, covering principles of use, ethics, data security, and innovation. A proactive approach to AI literacy and change management is evident, promoting responsible AI adoption.

Publicis Groupe's €300 Million AI Investment

Publicis Groupe announces a €300 million investment in AI, launching CoreAI. Aiming to revolutionise marketing strategies, CoreAI utilises extensive consumer data and partnerships, including OpenAI and Microsoft.

Google's Text-to-Video Model: Lumiere

Google Research's Lumiere, a text-to-video diffusion model, impresses with its ability to generate realistic AI videos. A research project for now, Lumiere raises questions about copyright issues and AI's role in content creation.

Runway Gen-2: Enhancing AI Video Editing

RunwayML introduces the Multi Motion Brush in its Gen-2 model, offering unparalleled motion control in video editing. This tool signifies a new era in AI-assisted creative content production.

OpenAI's Model Updates and Cost Reductions

OpenAI updates its AI models, introducing GPT-4 Turbo and reducing costs for GPT-3.5 Turbo. These advancements promise greater accessibility and performance for AI-integrated marketing strategies.

ElevenLabs' Major Funding Milestone

ElevenLabs secures $80 million in Series B funding, advancing its AI voice technology. The funding will enhance voice synthesis capabilities, offering new opportunities for personalised marketing strategies.

AI Website Builders: Reality Check

Exploring the gap between the promise and performance of AI website builders like Wix and Dorik. Marketers need to navigate the hype to find genuinely useful AI solutions.

MIT's AI and Job Automation Study

MIT's study reveals that only 23% of vision-based tasks are economically viable for AI automation. This finding challenges assumptions about AI's impact on job automation and workforce skills.

Samsung Galaxy S24 Series: AI Advancements

Samsung's Galaxy S24 Series introduces advanced AI features, reshaping mobile communication and content creation. Marketers must adapt strategies for this evolving AI landscape.

AI and Political Misinformation: The New Hampshire Incident

A robocall incident in New Hampshire, using AI-generated voice, underscores AI's potential misuse in political misinformation. Marketers must ensure ethical AI use and transparency.

Microsoft Copilot: Office AI Tools Review

Reviewing Microsoft Copilot's AI tools across Office apps. While showing promise, limitations exist, especially in Excel. Marketers can strategically utilise these tools for enhanced productivity and creativity.

Google Offers Legal Cover for Generative AI Users

Google introduces indemnification for customers using its AI services, addressing liability concerns and potentially accelerating enterprise AI adoption. The cover extends to Google's training data and generated outputs but excludes intentional infringement.

Skyscanner’s Generative AI for Travel Discovery

Skyscanner unveils an AI-powered travel discovery tool, aiming to offer tailored travel ideas and insights into customer engagement with AI. The tool is currently in beta and is powered by ChatGPT.

The Risks of Fine-Tuning Generative AI Models

New research highlights the vulnerabilities in fine-tuning generative AI models. The study warns that even normal tuning can degrade built-in protections against bias and that hackers can exploit these weaknesses.

CEO Appetite for AI: From Skepticism to Strategic Integration

A recent survey shows a 130% increase in CEO adoption of AI within a year. While concerns about bugs and privacy persist, the benefits appear to outweigh the challenges, especially in the marketing sector.

UK's Generative AI Ambitions: A Reality Check

Cambridge researchers question the UK's global leadership aspirations in AI, citing a lack of capital investment and computing power. The report calls for a focus on real-world AI applications that leverage the UK's strengths.

ElevenLabs' AI Dubbing Feature

ElevenLabs launches an AI-powered voice cloning and dubbing system, capable of translating voice recordings into over 20 languages. While the technology is promising, it raises ethical questions around potential misuse.

OpenAI's Shifting Core Values

OpenAI revises its core values, moving from "audacious" and "thoughtful" to a focus on "scale" and "AGI." The change raises questions about the company's long-term goals and authenticity.

Interview: Oliva Gambelin, Founder of Ethical Intelligence

Olivia Gambelin delves into the intricacies of AI ethics, emphasizing the need for corporate values that prioritise ethical considerations. She argues that aligning AI development with ethical guidelines is a business imperative.

Welcome to episode 12 of the Artificially Intelligent Marketing Podcast, hosted by Paul Avery and Martin Broadhurst. In this episode, we discuss the latest developments in AI-powered marketing technologies and how businesses can effectively leverage them to achieve their marketing goals.

Anthropic raises $450M to build next-gen AI assistants

- Anthropic, an AI safety startup, secures $450M in Series C funding led by Spark Capital.

- The round values Anthropic at over $4.1B and includes investments from Google, Salesforce, and Zoom.

- Anthropic aims to develop "next-gen" AI systems focused on safety, reliability, and honesty.

- Zoom partners with Anthropic to build customer-facing AI products, following a similar collaboration with Google.

Microsoft announces Windows Copilot, an AI 'personal assistant' for Windows 11

- Windows Copilot is introduced, making Windows 11 the first PC platform with centralized AI assistance.

- Bing Chat plugins are extended to Windows, enabling developers to integrate their apps within Windows Copilot.

- AI features and experiences are introduced in the Microsoft Store on Windows, and Plugins are coming to Windows.

Google to work with Europe on stop-gap 'AI Pact'

- The European Commission collaborates with Google and other major companies to develop an AI Pact.

- The goal is to address the risks associated with AI until proper legislation is implemented.

- The pact will establish basic rules or guidelines for responsible AI development, potentially including a system of labelling AI systems.

- The voluntary nature of the pact may limit its reach and effectiveness compared to actual legislation.

Photoshop Generative AI beta launched and easy to access

- Photoshop introduces 'Generative Fill,' allowing users to create visually stunning images using natural language commands.- Users can add elements, replace parts of an image, or expand image edges, offering endless possibilities

.- The feature is inspired by DragGAN research from the Max Plack Institute, but it is not yet publicly available.

- Demo videos showcase the dynamic image editing capabilities, including adjusting features of animals, objects, and people

.Google Adds Generative AI to Ads and Image Assets

- Google AI now summarizes preferred landing pages and generates relevant keywords, headlines, descriptions, images, and other assets for campaigns.

- Users can review and edit these suggestions before deployment, leveraging Google AI for better campaign performance.

- The process resembles asking a colleague for ideas, but with the assistance of Google AI.

Tool of the Week

- Zapier and OpenAI

- Martin shares his Zapier Zap, which converts audio voice notes into blog posts.

- Paul discusses a Zapier webinar that showcases real-world examples of how Zapier's go-to-market team utilizes OpenAI APIs in their sales processes.

Short Snippets

- Altman on E.U. AI Act's provisions: Unsure if they can comply, will try, but there are technical limits.

- Potential market traction for compliant AI firms in the EU.

- a16z releases "AI Canon": Mega AI resource with foundational learning and market analyses.

- PA finds the "AI Canon" awesome. Link in the show notes.

- Nvidia's stock price surges due to higher-than-expected earnings, likely driven by GPU demand for generative AI models.

- Free ChatGPT users now have web access with the search plugin, powered by Bing.

In this bonus episode, we cover the updates from the OpenAI Developer Conference on the 6th Nov 2023. This includes:

• GPT-4 Turbo launched with 128k context window, allowing more detailed analysis of long documents.
• New Assistant API enables developers to build AI agents leveraging OpenAI models like DALL-E3, GPT4, test to speech, advanced data analysis and more. Opens possibilities for many specialized apps e.g. coding assistants, an AI-powered vacation planner, a voice-controlled DJ, a smart visual canvas, whatever you can imagine.
• No need to switch modalities in ChatGPT Plus - it now handles images, data analysis, etc automatically without needing to use a drop down.
• New GPT-3.5 Turbo with 16k context window coming to free ChatGPT users.
• Retrieval tool allows apps to remember user info rather than re-sending to API, aiding workflow.
• OpenAI launching GPT store where anyone can build and share custom GPTs without coding, via a wizard. Monetization possible.
• Copyright Shield introduced to protect customers from infringement lawsuits.
• Whisper speech recognition model updated to version 3.

In this week's episode, we dive into the latest AI news for marketers, including the peak hype of Generative AI, McKinsey's revolutionary chatbot Lilli, Google's warning on AI-generated content, Microsoft's Azure ChatGPT, and much more. Plus, an exclusive interview with Robert Rose from the Content Marketing Institute on their new career and salary research report.

Generative AI Reaches Peak Hype: What Marketers Need to KnowGenerative AI is at the peak of its hype cycle, with GenAI startups securing $14.1 billion in the first half of 2023. We explore the rapid adoption, the role of generative AI in companies like Amazon, and the potential uncertainties and challenges. Marketers, it's time to stay informed and adapt to this evolving technology!

McKinsey's AI Chatbot Lilli: The Ultimate Consulting ToolMeet Lilli, McKinsey's internal chatbot that's transforming the way consultants work. We discuss how this AI tool is cutting down research time and providing expert advice, and what it means for marketers. Time to tidy up those resources and consider the power of AI in your strategy!

Google's Warning: AI-Generated Content May Just Be Rehashed MaterialGoogle's John Mueller warns about the pitfalls of relying too heavily on AI for content creation. We delve into the importance of crafting unique, user-focused content and how marketers can leverage AI without losing authenticity. The human touch still matters!

Microsoft Launches Azure ChatGPT: A Secure, Private Alternative for EnterprisesIntroducing Azure ChatGPT, Microsoft's secure and private alternative for businesses. We discuss the privacy, control, and value it offers, and how it opens up AI chatbot tools for large enterprises. A game-changer for marketers!

Google's Smarter AI Features Revolutionize Search ExperienceGoogle's new AI capabilities for Search Generative Experience (SGE) are here, and they're changing the way we interact with content online. We explore the implications for SEO and content strategy, and what it means for marketers. Time to refresh your approach!

Amazon's AI Revolutionizes Product ReviewAmazon's generative AI is creating concise highlights from customer reviews, enhancing the shopping experience. We discuss the impact on product marketing and the importance of maintaining authenticity. A new era for customer engagement!

Ethan Mollick = Unleashing AI: A New Era of Creative CollaborationAI is acing standard human creativity tests and even outperforming humans in idea generation. We explore the studies that prove AI's proficiency in creativity and what it means for marketers. AI could be your new brainstorm buddy!

Interview with Robert Rose: Content Marketing Institute Career Outlook Report 2024Generative AI is a key focus in the Content Marketing Institute's Career and Salary report 2024, and we dive into the mixed feelings about the use of AI in content marketing with Robert Rose.

Join Paul Avery and Martin Broadhurst as they discuss the latest developments in the world of artificial intelligence and marketing. In this week's epsidoe, you'll hear about:

Story 1. Causal uses AI generated content to go from 0 → 750k/mo In SEO Traffic. Causal, a financial modeling SaaS startup, increased their SEO traffic to 750K/mo using 100% AI-generated content.They utilized a tool called Byword to create thousands of pages targeting high-potential keywords.Despite concerns about AI-driven content and SEO, this approach proved highly effective.The debate arises: Is the race on to fill websites and search engines with AI-generated content?

Story 2. EU AI Amendment. European Parliament Committees published the latest version of the EU AI Act.Top 10 takeaways include higher penalties, a new AI definition, rights for EU consumers, and stricter requirements for foundation models and high-risk AI systems.The proposed changes may have a significant impact on marketers and the tools they use.Read the Lexology article for a full summary.

Story 3. ChatGPT plugins roll out to all users. ChatGPT introduces plugins, providing more power and versatility to users.Users can access plugins through the settings and beta features.Various plugins are available for different use cases, including AI Marketing school use cases.

Story 4. Industry Insight: Google Performance Max. Liam Lally, a PPC expert from Zaddle, shares his insights on automated PPC campaigns managed with Google AdWords Performance Max.

Tool of the week: Genny by Lovo.ai. Genny is a text-to-voice generator with Realistic AI voices.It is a popular platform used by creators, saving them time and budget by generating high-quality AI voices.

Join us as we dive into these stories, explore their implications, and gather expert opinions. Don't miss out on the latest trends and tools in AI and marketing!

Segment 1: Protecting Your Content from AI Bots

- OpenAI introduces measures to prevent unauthorized access by AI bots to website content.

- Marketers' efforts in crafting strategic website content and the importance of protecting it.

- How OpenAI's transparency helps control bot access and maintain alignment with customers' expectations.

- The implications of blocking AI bots for optimal customer marketing while supporting AI advancement.

Segment 2: AI-Generated Art Protection and Initiatives

- Challenges arising from AI-generated art and initiatives to safeguard artists' work.

- Introduction to C2PA (Content Authenticity and Attribution) for AI-generated content verification.

- MIT's Photoguard initiative to protect images from AI repurposing.

- Relevance of these developments to marketers and the importance of staying informed.

Segment 3: Meta's AI "Personas" and Digital Marketing

- Meta's development of AI-powered chatbots with unique personas for platforms like Facebook and Instagram.

- Balancing personalized user engagement and data collection for ad targeting.

- Opportunities and challenges for marketers with persona-based AI bots.

Segment 4: Instagram's AI-Powered Features

- Instagram's AI-powered features, including image labeling, DM summaries, and AI-enhanced editing.

- How these developments transform Instagram's capabilities and their impact on marketers.

- Adaptation to AI-powered creation and moderation for improved social content.

Segment 5: Google Assistant's AI Upgrade

- Google's plans to incorporate generative AI technologies into its Assistant.

- Implications for consumers, developers, and employees due to this major overhaul.

- Parallels with Amazon's AI-powered Alexa and the shift towards new AI-powered assistants.

Segment 6: OpenAI's GPT-5 Trademark and Its Implications

- OpenAI's trademark application for GPT-5 and its implications.

- Potential use cases of GPT-5's advanced speech recognition and creation capabilities.

- Uncertainty and debate around the release of GPT-5.

Segment 7: Meta Open-Sources Audiocraft for AI Sound Magic

- Introduction of Meta's open-sourced text-to-audio tool, Audiocraft.

- Audiocraft's capabilities in generating music, soundtracks, sound effects, and more.

- Importance for marketers in having properly licensed music for content creation.

- Innovations and projects expected with Audiocraft's open-source availability.

Segment 8: Interview with Brennan Woodruff, Chief Business Officer, GoCharlie

- Conversation with Brennan Woodruff, co-founder of AI marketing platform GoCharlie.

- Insights into building a startup in the evolving AI space.

- GoCharlie's role in empowering businesses for scalable marketing content creation.

- Vision for AI agents automating passive income streams in the future.

Diving Deep: Paul and Martin's AI Toolkit Revealed

Join the discussion as Paul and Martin unveil their go-to AI tools that power their daily operations and innovative ventures. From content creation to data analysis, discover the cutting-edge solutions that are reshaping their approach to marketing.

Jasper's End-to-End AI Copilot: Elevating Marketing Teams

Jasper transitions from a generative AI tool to a holistic AI copilot for marketers. With features bridging strategy and execution, real-time analytics, company knowledge storage, enhanced team collaboration, enterprise integration, and more, Jasper shifts from cost-saving to revenue generation.

Universal Music vs. Anthropic: Navigating the AI-Generated Lyrics Copyright Quagmire

Universal Music takes on Anthropic in a copyright lawsuit, accusing chatbot Claude of producing near-identical lyrics of artists like Gloria Gaynor. This case sets a benchmark for AI's role in marketing content creation involving copyrighted materials. Universal's move to license assets for ethical AI use paves the way for a legal framework and a new revenue stream.

Invasion of Celebrity Clones: The Rise of AI Chatbots in Marketing

Prominent figures like Tim Ferriss and Scott Galloway have trained chatbots on their content, allowing for Q&A based on their insights. Meta is rolling out celebrity-inspired chatbots, enabling users to engage with AI renditions of stars. With Gen Z showing significant interest in companion chatbots, this could reshape influencer marketing.

Visionary Tools: Harnessing ChatGPT's Visual Capabilities

ChatGPT's latest visual feature revolutionises conversations about uploaded images. Marketers can now dissect high-performing landing pages, receive feedback on slide decks, convert handwritten notes to text, and more.

OpenAI Contemplates Custom AI Chips

OpenAI is mulling over the creation of its own AI chips to mitigate supply constraints and high costs. While acquiring a chip company could fast-track this, OpenAI would still be dependent on suppliers like Nvidia for the time being.

ChatGPT Vision's Diverse Use Cases

ChatGPT expands its capabilities with a new vision feature, enabling a range of applications from homework assistance to design advice. However, this rapid advancement raises ethical questions that can't be ignored.

Meta's Generative AI Ad Tools

Meta is set to disrupt the advertising landscape with its new generative AI tools. While promising, the recent AI sticker generator incident highlights the need for robust ethical frameworks.

Canva's Magic Studio and Compensation Program

Canva introduces Magic Studio, featuring AI-driven design tools. Alongside, a new compensation program raises ethical concerns around consent and content usage.

Zapier's Canvas Optimizes Workflows With AI

Zapier's Canvas offers AI-powered suggestions to optimize and automate workflows, potentially revolutionizing team productivity.

Understanding Neural Networks

Anthropic's latest research demystifies neural networks, making them more interpretable and paving the way for safer, more reliable AI systems.

Databox Uses AI to Summarize Marketing Data

Databox leverages generative AI to automate the analysis and summarization of key marketing metrics, offering quicker insights.

Adobe’s Project Stardust Editing With AI

Adobe's Project Stardust revolutionizes photo editing with its AI engine, capable of object recognition and generative image population.

CEO Replaces Team With AI Chatbot

An Indian CEO opts for AI automation, replacing his customer service team with a ChatGPT chatbot, signaling a concerning trend for global service jobs.

Introduction

Paul welcomes listeners to the show and provides a brief overview of what to expect in this episode.

The focus of the show is on trends, tips, and tools of marketing AI.

This week's episode begins with Paul answering a listener's question: what tools did you use to create the first episode?

Story 1: Imminent release of GPT-4

Microsoft Germany announced the imminent release of GPT-4, which will feature multimodal models with video capabilities.

The AI community expects GPT-4 to be an input rather than an output tool.

Martin and Paul discuss the potential impact of GPT-4 on marketers.

Story 2: Rise of the CRM AI assistants

Paul and Martin talk about the launch of CRM AI assistants such as HubSpot's Chatspot.ai, Einstein GPT, and Microsoft ChatBot for Dynamics CRM.

Martin and Paul discuss the implications of ChatGPT and other CRM AI assistants for marketers.

Story 3: Microsoft launches BioGPT

Microsoft recently launched BioGPT, a domain-specific LLM trained on biomedical content.

BioGPT can outperform humans on some simple tasks, such as answering questions with short answers.

Martin and Paul discuss the potential applications of BioGPT for drug development, clinical trials, biomedical education, and data analysis.

Story 4: AI re-creates what people see by reading their brain scans

Researchers have used Stable Diffusion, an image generation AI model, to interpret brain activity and recreate images that people were looking at.

The AI system was tested on brain scans from the same four people who provided the training brain scans.

Martin and Paul discuss the potential implications of this technology for cognitive neuroscience research.

Tool of the Week: Runway.ml

Paul introduces Runway.ml, an all-in-one image and video creation and editing tool that offers a range of AI-supported image and video generation and enhancement tools.

He discusses its features, including its low monthly fee, infinite image and image expander, inpainting for removing objects and people from videos, and its new GEN-1 tool for creating video.

Paul also shares an example project and his experience using the tool.

Conclusion

Paul and Martin wrap up the episode and provide a brief preview of what to expect in the next episode.

ChatGPT Gains Voice and Vision: A Leap in AI Accessibility and Functionality

ChatGPT initially rolled out text-to-speech and image interpretation features for Plus and Enterprise users. While enhancing accessibility, it also raises concerns about impersonation risks. Available on iOS and Android for voice and across platforms for image capabilities.

DALL-E 3's Text-to-Image Revolution: Visual Assets at Your Fingertips

Launching in early October, DALL-E 3 offers more nuanced image generation from text prompts. Built on ChatGPT, it aims to help users quickly generate visual assets for campaigns while considering tools for AI-generated image identification.

Amazon & Anthropic's Generative AI Partnership: A $4 Billion Investment in AWS Capabilities

Amazon collaborates with Anthropic to enhance generative AI on AWS. With a $4 billion investment, AWS customers like Lonely Planet are already seeing an 80% cost reduction.

Anthropic's Claude: Boosting Recall in Long Documents: A Strategy for Optimisation

Anthropic research reveals that prompting Claude with relevant quotes and examples can significantly improve recall on long documents, reducing error rates by over one-third.

Microsoft Copilot's Ecosystem Integration: AI Across Windows, Office, and More

Microsoft Copilot is now integrated across the Microsoft ecosystem, including Windows 11 and Office apps. New AI capabilities in Paint and Photos aim to offer personalized assistance and streamline marketing workflows.

McKinsey's Generative AI Forecast: The Future of the US Economy

McKinsey predicts that generative AI could automate 10% of US economy tasks by 2030, affecting lower-wage roles but also creating new higher-wage jobs. Adaptability and reskilling are key.

Bentley-Gallup Study on AI Job Impact: American Perspectives

Three-quarters of Americans believe AI will cut jobs within a decade, yet see its potential for task automation and personalization. Ethical deployment remains a concern.

Salesforce Einstein Copilot: Customised Conversational AI

Salesforce's Einstein Copilot offers workflow-customised conversational AI with a focus on data privacy. Already in use by companies like AAA and Heathrow, it aims to drive revenue and improve customer experiences.

In this week's episode, we're diving into some groundbreaking updates that are set to revolutionise the marketing landscape. From OpenAI's ChatGPT Enterprise to HubSpot's AI roadmap and Google's Duet AI, we've got a lot to cover. Plus, we have an exclusive interview with Jeff Coyle, co-founder of MarketMuse. Let's get into it!

ChatGPT Enterprise: A Game-Changer for Businesses

OpenAI has just rolled out ChatGPT Enterprise, a robust version of ChatGPT tailored for business needs. This isn't just a chatbot; it's a full-fledged business assistant. Here's what you need to know:

• Enterprise-Level Security: Your data is safe, thanks to AES 256 encryption and SOC 2 compliance.

• Scalability: Features like an admin console, SSO, and domain verification make it ideal for large-scale deployments.

• Power-Packed Performance: With access to GPT-4 and advanced data analysis, this is the most potent ChatGPT yet.

Hot Take: The code interpreter feature is a game-changer, allowing businesses to analyse data securely. Imagine the possibilities when you can upload .txt files with chapters of context!

HubSpot's AI Roadmap: INBOUND 2023

As we gear up for INBOUND 2023, HubSpot has unveiled its AI priorities:

1. AI-Powered Efficiency: Eliminate repetitive tasks and boost productivity.

2. Driving Effectiveness: Use AI to turn insights into actionable strategies.

3. Customer Connection: AI tools that not only meet but exceed customer expectations.

Hot Take: HubSpot is setting the stage for a smarter, more effective approach to marketing. The focus on customer connection is particularly intriguing.

Google Duet: Your New AI Teammate

Google is rolling out Duet AI to all Google Workspace users. This AI assistant is more than just a tool; it's your new teammate.

• Automated Presentations: Create presentations in a fraction of the time.

• Integrated Features: Duet AI is now in Google Meet and Google Chat.

• Privacy and Security: Your data remains yours.

Hot Take: At £30 per month per user, the ROI potential here is massive as long as businesses invest in employee AI training.

Ideogram: The Future of AI-Generated Text in Images

Ideogram, a startup by ex-Google Brain researchers, is making waves with its AI image generator focused on text within images.

• Typography Feature: Create lettering in various styles.

• Beta Testing: The technology shows promise but has room for improvement.

Hot Take: While it's still in the beta phase, Ideogram could be a game-changer for marketers focusing on visual branding.

Interview with Jeff Coyle, Co-founder of MarketMuse

Martin sits down with Jeff Coyle to discuss MarketMuse, an AI-powered content strategy tool that's making a significant impact on SEO and content marketing.

Introduction

This week's episode explores the autonomous scientific research capabilities of large language models, AutoGPT as the next big thing in GPT, HyperWrite's personal assistant, Amazon Bedrock for generative AI on AWS, Google CEO Sundar Pichai's warning about AI acceleration, and Clipdrop by Stability AI as the tool of the week.

Story 1: Autonomous Scientific Research Capabilities of Large Language Models

The episode discusses cutting-edge technology that enables large language models to autonomously design, plan, and execute scientific experiments, including performing complex experiments such as catalyzed cross-coupling reactions and synthesizing pharmaceuticals. The safety implications and proposed measures to prevent misuse are also explored.

Story 2: AutoGPT - The Next Big Thing in GPT

AutoGPT, an AI-driven system based on the GPT-4 language model, is introduced. It can autonomously create business plans, gather data, compare products, and automate customer service inquiries, utilizing memory management, API integrations, and text-to-speech capabilities.

Story 3: HyperWrite Releases Personal Assistant

HyperWriteAI has developed an AI agent that uses the internet like a human, providing early access to existing users. The system can operate Chrome automatically to perform tasks such as booking flights, researching complex topics, and managing email.

Story 4: New Tools for Building with Generative AI on AWS

Amazon Bedrock, a service providing access to Foundation Models (FMs) for generative AI, is announced. Bedrock offers access to powerful FMs for text and images, including Amazon's Titan FMs, as a scalable, reliable, and secure AWS-managed service.

Story 5: Google CEO Sundar Pichai Warns Society to Brace for AI Acceleration

Sundar Pichai's interview with CBS' "60 Minutes" highlights the need for society to prepare for the rapid advancement of AI, as it will impact every product and company.

Tool of the Week: Clipdrop by Stability AI

Clipdrop, an AI image generation tool from Stability AI, is featured as this week's tool of the week.

Introduction

This week's episode covers the latest trends, tips, and tools in artificial intelligence marketing, including the release of ChatGPT and Whisper APIs at reduced cost, Cohere's summary tool, AWS's partnership with HuggingFace, and the formation of a not-for-profit lab focusing on ethics in AI. The featured tool of the episode is MarketMuse.

Story 1: OpenAI Releases ChatGPT and Whisper APIs at Reduced Cost

OpenAI has released ChatGPT and Whisper APIs, allowing developers to integrate these tools into their stacks. ChatGPT, with its user-friendly interface, has become popular, and the reduced cost makes these tools more accessible. Whisper, a transcription tool, can be used alongside ChatGPT for app development.

Story 2: Cohere's Summary Tool Offers Accurate, Aggressive Summarization

Cohere, a large language model for content production, introduced a new summarization tool with a character limit of up to 50,000. In a test run, the tool provided an accurate yet aggressively condensed summary of a marketing AI study.

Story 3: AWS Partners with HuggingFace for Open Source Models

AWS has formed a partnership with HuggingFace to make open-source models available to developers through their cloud service. This partnership increases competition in the market and reduces reliance on single-source points.

Story 4: Not-for-Profit Lab Focuses on Ethics in AI

Canva, HuggingFace, and Stability AI have collaborated to create a not-for-profit AI research lab emphasizing ethics in AI. With slow government regulation, companies should take steps towards ethical AI use themselves. The Marketing AI Institute has released a Creative Commons licensed manifesto to help organizations implement an AI usage framework.

Tool of the Week: MarketMuse

This episode features MarketMuse, an AI-driven tool designed to assist marketers in staying up to date with AI advances for marketing purposes.

Welcome to our podcast about the impact of artificial intelligence on marketing. We'll explore AI trends, tools, and developments. From Meta's Cannes initiatives to Voicebox, we aim to inform, entertain, and inspire you. Let's dive in!Meta talks AI for marketers at Cannes

• Meta is investing in AI-powered technologies and research for generative AI experiences.

• Focus areas include AI assistants, AI stickers, and AI media editing.

• AI assistants could transform consumer experiences and provide customer support through Meta-owned apps.

• AI-generated stickers would allow users and businesses to express themselves creatively.

• AI media editing has the potential to revolutionize interaction with visual content.

Lots of generative image news

• Midjourney 5.2 introduces a "Zoom out" feature for AI image generation.

• Stability AI launches SDXL 0.9, an AI model for more photorealistic image generation.

• Meta introduces I-JEPA, a "human-like" AI image creation model for completing unfinished images.

• Marvel Studios utilizes AI for the opening of its series Secret Invasion.

Meta releases new text-to-speech AI called Voicebox

• Voicebox is an all-in-one generative speech tool with text-to-speech synthesis.

• Supports speech synthesis in six languages and can perform tasks it wasn't trained on.

• Features noise removal, content editing, style conversion, and more.

• 20x faster than current models and outperforms single-purpose models through in-context learning.

Clickup makes AI-powered assistant available more widely

• Clickup introduces 100+ AI Tools optimized for various use cases.

• Improve writing, allow AI to generate text and copy, eliminate administrative tasks.

• Use cases include marketing, sales, product, engineering, and project management.

• ClickUp AI is available for paid plans at $5 per user per month.

Tool of the week: Perplexity.ai - an AI-powered search engine and Chrome extension.

Intro In this week's episode, Paul and Martin discuss the current limitations of AI for data analysis, Google's AI overview feature, and predictions about AI's impact on jobs. They also cover the latest news and updates from Anthropic, OpenAI, ElevenLabs, and a promising new AI-powered TV show creation tool called Showrunner.

Data Analysis with AI Falls Short

Martin shares his experience using ChatGPT for data analysis, highlighting flaws in extracting accurate insights.

Issues with Google's AI Overview Feature

While widely rolled out, Google's AI overview feature has produced bizarre and inaccurate search summaries.

Anthropic Introduces Function Calling for Claude

Anthropic has made function calling available for its AI assistant Claude, allowing integration with external data sources.

Anthropic Enables Exploration of Claude's Inner Workings

The team at Anthropic mapped out the inner workings of the Claude AI model to better understand its behaviour.

GPT-4 Now Available to All ChatGPT Users

OpenAI has made GPT-4 available to all users of its ChatGPT platform, along with other new features.

ElevenLabs Launches AI-Powered Sound Effects Tool

ElevenLabs introduced a new tool that generates realistic sound effects from text descriptions.

The Simulation Unveils AI-Generated TV Shows

A startup called The Simulation showcased Showrunner, a tool for creating AI-generated TV shows and videos.

Survey Reveals Limited Use of Generative AI Tools

A Reuters Institute survey found that while awareness of AI tools is high, frequent use remains rare.

Apple Rumored to Unveil Siri 2.0 with AI Capabilities

Apple is expected to announce a new version of Siri with enhanced AI capabilities at its upcoming WWDC event.

Anthropic Chief of Staff Predicts Job Obsolescence

An Anthropic executive wrote an article predicting that AI will make most jobs obsolete within the next 5 years.

In this week's episode, we explore how artificial intelligence is taking on a more personal role, transforming the way we work, shop, and engage with customers. From Microsoft's AI-powered shopping tools to OpenAI's ambitious plans for ChatGPT as a super smart personal assistant.

Main Stories:

• Microsoft Brings AI Shopping Tools To Bing And Edge:

  • Microsoft announced new AI-powered shopping tools for Bing and Bing AI chatbot in the Edge sidebar.

  • The toolset includes an automatic buying guide generator, AI-generated review summaries, and a Price Match tool.

  • Partnerships with top U.S. retailers have been established for the Price Match tool.

• AI-generated tweets might be more convincing than real people, research finds:

  • A recent study revealed that people trust AI-generated tweets, particularly those written by GPT-3, more than human-written tweets.

  • The study involved participants from multiple countries and focused on various science topics.

  • The research highlighted the need to improve training datasets to prevent misuse of AI for disinformation.

• KPMG Report: Productivity boost from Generative AI could add £31 billion of GDP to the UK economy:

  • Generative AI has the potential to contribute £31 billion to the UK's GDP annually, resulting in a 1.2% boost in productivity, according to a KPMG report.

  • Certain occupations, such as authors and graphic designers, could see a significant impact from text-based AI automation.

  • Changes in work practices, skill enhancement, and digital investments are necessary to realize these productivity gains.

• OpenAI is reportedly planning to turn ChatGPT into a "supersmart personal assistant for work":

  • OpenAI is exploring the idea of equipping ChatGPT with in-depth knowledge of individual employees and their workplaces to provide personalized assistance.

  • This move could enable ChatGPT to draft emails, documents, and other materials in an employee's unique style and incorporate the latest business data.

  • OpenAI's decision on whether to offer the enhanced AI assistant as a standalone product or part of a broader software suite is still under discussion.

Snippets:

• OpenAI is opening its first expansion office in London.

• Demis Hassabis, Google DeepMind’s CEO, revealed plans for a new algorithm combining LLM technology with techniques used in AlphaGo.

• DragGAN, a research paper on adjusting images by dragging them, is now available as source code and a demo on Hugging Face.

• Insilico Medicine, a member of NVIDIA Inception, is entering Phase 2 clinical trials with a drug candidate discovered using its AI platform.

• Midjourney users are experiencing interesting effects using the new zoom tool.

• GPT Author is a project utilizing GPT-4 and Stable Diffusion API calls to generate original fantasy novels.

• Amazon is building an LLM marketplace, compiling the best "ChatGPT's" in one location.

• A not-for-profit AI research lab focused on ethics in AI has been created by Canva, HuggingFace, and Stability AI.

• The Marketing AI Institute has released a Creative Commons licensed manifesto for ethical AI usage.

Tool of the Week: Storybird.ai

In this week's episode, we explore the latest in AI—from Google's ChatGPT rival AI to ethical dilemmas in AI journalism. Here's what we'll cover:

Google's Gemini: The Conversational AI Poised to Rival OpenAI's GPT-4

Google is set to launch Gemini, aiming to rival OpenAI's GPT-4. The suite offers functionalities from chatbots to text summarisation and is integrated into Google's Cloud Vertex AI service.

Stability.AI Unveils StableAudio: Audio Generation with a Twist

Stability.AI introduces StableAudio, a diffusion model for fine-tuned audio generation. It offers customised background music for marketing campaigns and comes in three subscription tiers.

Microsoft's AI Fiasco: When AI Goes Awry in Obituary Writing

Microsoft's MSN faces backlash for an AI-generated obituary tarnishing a deceased NBA player. The incident highlights the need for human oversight in AI-driven journalism.

Amazon's Generative AI Simplifies Seller Experience

Amazon launches generative AI tools for easier product listing. The AI takes brief descriptions to generate complete product titles and bullet points.

GoCharlie Raises $2 Million Seed to Revolutionize AI-Driven Marketing

GoCharlie secures $2M in seed funding, aiming to become a trusted partner in the AI-enabled marketing space.

Adobe's Firefly: The Next Wave in Generative AI for Creatives and Marketer

Adobe's Firefly is now available across various Adobe platforms. It offers features like Photoshop's Generative Fill and Illustrator's vector recoloring.

Coca-Cola Y3000: Sipping the Future with AI-Generated Flavour

Coca-Cola introduces Y3000, a limited-edition drink developed through AI and human insights.

EY's $1.4 Billion Leap into AI

EY invests $1.4B in AI technologies, aiming to compete with other consulting giants like KPMG and Accenture.

Introduction

In this episode, we discuss Italy banning ChatGPT over data protection concerns, Meta's Segment Anything project for computer vision, Google's CEO Sundar Pichai dismissing AI chatbot threat, the AI Index 2023 report, and an interview with Emil Lamprecht, the founder and CEO of Growth Mechanics.

Story 1: Italy Bans ChatGPT

OpenAI's ChatGPT has been temporarily banned in Italy due to concerns over user data protection. Garante, Italy's data protection authority, criticized OpenAI for not verifying user ages and collecting massive amounts of personal data. OpenAI plans to present remedial measures to Garante and increase transparency in handling user data and age verification.

Story 2: Meta Announces Segment Anything Foundational Model for Computer Vision

Meta introduces the Segment Anything project, aiming to democratize image segmentation. The project includes the General Segment Anything Model (SAM) and the Segment Anything 1-Billion mask dataset (SA-1B). Marketing professionals could benefit from improved image editing and manipulation, enhanced understanding of visual content, and better-targeted campaigns through object recognition and segmentation.

Story 3: Pichai Dismisses AI Chatbot Threat - WSJ

Google's CEO, Sundar Pichai, dismisses chatbot threat and sees opportunities in AI. Google plans to add conversational AI features to its search engine, with Pichai aiming to enable users to engage with LLMs in search context. Google is also testing new search products allowing follow-up questions.

Story 4: The AI Index Report: Measuring Trends in Artificial Intelligence

The AI Index 2023 report offers comprehensive insights on AI progress and trends, including industry surpassing academia in significant machine learning models, demand for AI-related skills, and global AI private investment. Policymaker interest in AI is rising, and public opinions about AI products and services vary by country.

Interview: Emil Lamprecht - Researcher | Founder | CEO @ Growth Mechanics

Emil Lamprecht, the founder and CEO of Growth Mechanics, shares a ninja marketing technique using GPT and discusses how the emergence of AI will change how businesses need to adapt in the next 18-24 months.

ChatGPT Updates - A Deep Dive into the Latest Features

Explore the latest on ChatGPT, including the new context window, cost updates, multimodal capabilities, and the fresh text-to-speech modal. Join us as we discuss the impact and the future of generative AI models.

The Rising Star of ChatGPT

ChatGPT's growing pains: dealing with downtime, pausing new sign-ups, and the impact of reduced capacity on user experience. We're breaking down the challenges and what this means for AI enthusiasts.

Microsoft Ignite 2023: The Dawn of Copilot Studio

Microsoft unveils Copilot Studio and updates to Microsoft 365, introducing a new era of personalised and collaborative AI experiences. Find out more.

Unpacking GPT-4's Memory Capabilities

Discover how GPT-4 handles long context scenarios with insights from Greg Kamradt's analysis. Understand the limitations and optimisation strategies for better recall. Read Greg's study.

Google's Anticipated 'Gemini' AI: A New Challenger Awaits

Google postpones the launch of 'Gemini', its next-gen AI model, as it seeks to refine its capabilities. We delve into the implications and expectations.

Google's Global AI Search Expansion

Google's Search Generative Experience (SGE) AI feature now reaches a global audience. Learn how this will change the way we search online.

YouTube's Commitment to Responsible AI

YouTube introduces new policies for AI-generated content, ensuring transparency and ethical use. Get the lowdown on how this affects creators and marketers alike.

YouTube's Melodic AI: Tuning into the Future

Dive into YouTube's AI-driven music experiments and the potential for AI in music creation. What does this mean for the industry?

Ethics in AI Training: A Resignation at Stability AI

Ed Newton-Rex resigns from Stability AI over ethical concerns in AI training practices. Learn about the debate.

Runway's Motion Brush: The Next Leap in AI Video Generation

Runway's Motion Brush brings a new dimension to AI video generation, enabling selective animation in images.

OpenAI's Collaborative Vision with Data Partnerships

OpenAI launches Data Partnerships to diversify AI training datasets, inviting organisations to contribute. Join the initiative.

In this week's episode, we cover:

ChatGPT's Momentous First Year

In its first year, ChatGPT became wildly popular, gaining 100 million users faster than any other platform. But it hasn't been without incident, facing outages, bans, new capabilities like computer vision, regulatory scrutiny, leadership shakeups, and more.

Synthetic Media Company Unveils Instant Digital Avatars

AI startup HeyGen has unveiled new technology to more quickly create digital avatars from video, enabled by less source footage required. This could spur usage for sales prospecting, marketing videos, and more synthetic media. However, consent and ethical risks around fake content continue.

Stable Diffusion Offshoot Enables Real-Time Image Generation

An offshoot of text-to-image generator Stable Diffusion can now create images in near real-time. This leap in efficiency empowers more interactive and customized visual content creation. It also pushes capabilities closer to potential future applications like on-demand video and gaming.

Hype Builds Around New Generative Video Startup

Exciting new firm Pika has demoed remarkable quality text-to-video capabilities. However, expectations should remain measured until real-world testing matched demos. Either way, growth potential seems substantial given rising demand for synthetic video and rapid pace of progress.

AI Excels at Complex Strategy Game Requiring Human Negotiation

An AI system called Cicero can now play the elaborate strategy game Diplomacy as well as top-tier human players. It indicates AI persuasive abilities are advancing alongside raw computational intelligence. This could eventually enable new use cases like contract negotiations and even political debates.

Music Generation System Becomes More Controllable and Shareable

Users can now fine-tune audio outputs from text-to-music tool Stable Audio. Fresh editing parameters empower more personalized results. Added sharing and library elements also aim to facilitate collaborating. These improvements may help marketers stand out from stock audio content.

Artists Revive Copyright Lawsuit Against AI Firms, Citing Damages

After a partial dismissal, artists revived an amended legal complaint against AI companies allegedly misusing their works. By surfacing AI-generated art over original pieces for their names in search engine results, artists claim tangible harm from degraded commercial prospects and online reputation. Technical remedies seem feasible, but more twists in this formative legal saga likely lie ahead.

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimization. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements.

Key Discussion Points:

1. Adoption and Acceptance of AI in Content Marketing:
   • Ankur reflects on the journey of AI in content marketing, highlighting the shift from skepticism to widespread acceptance and implementation by content marketers.
2. AI and Search Engine Optimization (SEO):
   • The conversation delves into the integration of AI with SEO strategies, particularly considering Google's helpful content update and EAT guidelines. Ankur discusses how Longshot.ai aligns with these developments.
3. Longshot.ai's Features and Functionality:
   • Ankur provides an overview of Longshot.ai, emphasizing its capabilities in producing long-form content, managing brand voice, and optimizing content for SEO, plagiarism, and readability.
4. FactGPT and Innovations in AI Content Creation:
   • The episode explores Longshot.ai's FactGPT feature, which addresses challenges in creating recent, factual, and context-specific content.
5. AI Technology Choices and Development Strategies:
   • Ankur talks about the decision-making process in selecting and integrating various AI models and technologies, including OpenAI and other homegrown solutions.
6. Future Trends in Content Marketing and AI:
   • The discussion turns to future possibilities in AI-driven content marketing, such as real-time content personalization and the evolving nature of brand voice.
7. Advice for Content Teams Utilizing AI Tools:
   • Ankur shares practical advice for content teams, stressing the importance of understanding the nuances of AI tools and their integration into content marketing workflows.
8. Closing Thoughts:
   • Ankur encourages content marketers to embrace AI advancements, emphasizing the opportunity for growth and innovation in the field.

Conclusion: The conversation with Ankur Pandey offers a deep dive into the dynamic world of AI in content marketing. Listeners gain a comprehensive understanding of how AI tools like Longshot.ai are reshaping the landscape and what the future holds for content creators and marketers.

After a two-week break, Paul and Martin return with a heap of AI news from the last two weeks. Strap in!

• ChatGPT user growth may have stalled, with data suggesting fewer users in June compared to May.
• OpenAI provided all API users access to GPT 4, a significant development for developers using the API.
• ChatGPT's internet access was revoked due to users bypassing paywalls and accessing gated content on news sites.
• OpenAI's team is building a human-level automated alignment researcher to scale efforts and align superintelligence more effectively.
• OpenAI made Code Interpreter available to everyone, enabling various functionalities within the chat, data analysis, visualization, predictive modeling, and more.
• OpenAI seeks new data sources, striking deals with Shutterstock and the Associated Press.
• ChatGPT's performance has changed significantly, with some tasks showing deterioration over time.
• ChatGPT increases message limits, allowing some users up to 100 messages every 3 hours.
• ChatGPT introduces custom instructions, letting users provide information about themselves and how they want ChatGPT to respond.
• Claude 2 is released, nearly as good as ChatGPT 4 on various benchmark tests with a 100k context window.
• Meta releases commercial version of its open source language model, LLaMA 2, available in three model sizes with some usage restrictions.
• Google updates to Bard, allowing image uploads, voice responses, and modifications to response tones.
• Google launches NotebookLM, an AI-powered notes app for select users in the US, designed to gain insights from language models and existing content.
• Google is testing an AI tool called "Genesis" for writing news articles, acting as a co-pilot for journalists.
• Hubspot's chatspot learns your writing style for blogs and emails, but the tool is limited to 5000 characters.
• Microsoft plans to charge $30 per user for Microsoft Office AI features, potentially leading to significant ROI for enterprises.
• Inflection AI develops an $880M AI supercomputer despite scarce GPUs, raising $1.5 billion at a $4 billion valuation.
• ClipDrop introduces Stable Doodle, allowing users to create sketches for image generation prompts.
• Midjourney launches the Panning feature, enabling image extension in various directions.
• Meta's new image generation model, CM3Leon, creates images from text and vice versa, with the ability to edit existing images.

Paul and Martin introduce this week's topics, including StableLM, Project Magi, AI in popular tools, and the proposal of an international AI oversight agency.

Story 1: Stability AI launches StableLM Stability AI introduces its open-source LLM, StableLM, to compete with OpenAI, Anthropic, and others.Open-source LLMs allow for greater customization and a more robust ecosystem, providing marketers with more options.Martin discusses models without guardrails.

Story 2: Google announces Project Magi & Deepmind collaboration Martin talks about Google's Project Magi, which involves AI integration into search and task execution capabilities.Deepmind and Google officially collaborate to develop advanced, versatile AI with Scientific Board oversight.

Story 3: Atlassian announces Atlassian Intelligence Paul discusses Atlassian's new AI-powered features for project management and customer service tools, including summarizing decisions, resolving help requests, and generating insights

Story 4: Adobe teases AI-driven video editing tools Martin shares how Adobe's Firefly will bring AI-driven technology to video editing, allowing users to edit videos with simple text prompts. We also mentioned a podcast about using AI to infer a Myers-Briggs profile from journals. This was the Jim Rutt Show (an interview with Dan Shipper, Currents 082).

Story 5: Snapchat's AI Chatbot Goes Viral Paul explores the viral success of Snapchat's AI chatbot and the potential impact on marketers seeking unique offerings in their niche.

Story 6: Economist article proposes international agency to oversee AI Martin discusses the proposal for an International Agency for AI (IAAI) to address AI challenges, establish ethical guidelines, and set development standards.

Tool of the Week: Anthropic's Claude Martin introduces Claude, an AI model developed using Constitutional AI, which can recall information across 8,000 tokens and recently passed university-level law and economics exams.

Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery, CEO of Biostrata, and Martin Broadhurst, owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in!

Google Unveils Gemini 1.5 Pro

Google has just elevated the AI game with Gemini 1.5 Pro, boasting efficiency and advancements over its predecessor. This model impresses with a 1 million token context window, showcasing unparalleled long-context understanding and the ability to process text, video, audio, and images simultaneously. It's not just about the tech specs; Gemini 1.5 Pro has undergone rigorous ethics and safety testing, promising a new era of AI development.

OpenAI's Sora: A New Frontier in AI

Sora, OpenAI's latest creation, is making waves by turning text instructions into realistic video scenes. Despite its current limitations with complex physics and spatial details, Sora's potential for creative storytelling and content creation is undeniable. Its deployment is surrounded by anticipation and a slew of safety measures, aiming to redefine digital interaction.

Stable Cascade by Stability AI

Stability AI introduces Stable Cascade, a novel text-to-image model that economizes training and fine-tuning through a unique three-stage architecture. This innovation not only enhances image quality but also aligns more closely with user prompts, setting a new benchmark for image generation models.

Amazon's BASE TTS Breakthrough

Researchers at Amazon have pushed the boundaries with BASE TTS, a colossal text-to-speech model trained on an extensive dataset. It demonstrates emergent abilities to handle complex language nuances, offering unprecedented naturalness in speech synthesis.

OpenAI Challenges Google with New Search Product

In a strategic move, OpenAI is stepping into the search engine domain, challenging Google's dominance. Backed by Microsoft and leveraging Bing's infrastructure, this initiative could reshape the SEO landscape, introducing new considerations for digital marketers in content optimisation and strategy.

We're eager to hear your thoughts on these developments. Could Gemini 1.5 Pro's efficiency and Sora's creative potential change the game for AI in marketing? And what does OpenAI's foray into search engines mean for the future of digital marketing strategies? Share your insights with us on Twitter, Facebook, or via email at hello@artificiallyintelligentmarketing.com.

Welcome back to the AI-powered marketing podcast with your hosts, Martin Broadhurst and Paul Avery. In today's episode, we will be discussing some exciting developments in the world of AI-generated content, including HubSpot's Campaign Assistant, OpenAI's plans for the future of the GPT series, and the importance of human oversight in using language models like ChatGPT.

HubSpot Launches Campaign Assistant: AI Marketing Asset Creator

• HubSpot has introduced Campaign Assistant, a free AI tool that generates copy for landing pages, emails, and ads with just a few clicks, allowing marketers to focus on tasks requiring a human touch.

• The tool is currently in beta and works well for the listed use cases, although some users have experienced frustrations with the user experience.

• You need a HubSpot account to use Campaign Assistant, but a free account is sufficient to access this feature.

AI-generated Brief Leads to Legal Issues in Avianca Lawsuit

• Attorney Steven A. Schwartz submitted a brief assisted by ChatGPT in a lawsuit against Avianca, a Colombian airline. However, the AI-generated research included fabricated court cases not found by Avianca's legal team in legal databases.

• This incident highlights the risks of relying solely on AI-generated content and emphasizes the need for human oversight in using language models like ChatGPT.

Sneak Peek into the Future of OpenAI's GPT Plans

• According to Sam Altman, OpenAI has outlined its plans for the future of the GPT series. The rollout of GPT-4 has been hindered by limited GPU access, but OpenAI aims to develop a cheaper and quicker version of GPT-4 as a priority.

OpenAI Trains Model Based on Reasoning, Not Just Outcome

• OpenAI has trained a model to achieve a new state-of-the-art in mathematical problem-solving. Instead of solely rewarding the correct final answer, the model was trained using "process supervision," which rewards each correct reasoning step. This approach improves performance and aligns the model's thinking with human-endorsed chains of thought.

Tool of the Week: Recraft AI - Vector Image Generation through Natural Language

• Recraft AI is a powerful tool that allows users to generate vector images through natural language commands. It enables the easy and intuitive creation of visual content using text-based instructions.

Introduction

In this episode, Paul Avery and Martin Broadhurst discuss the latest advancements in AI and their impact on the marketing landscape, featuring GPT-4, Microsoft Copilot, D-ID, and Adept.

Story 1: GPT-4 - It's Alive! IT'S ALIVE!

Paul provides an overview of GPT-4, highlighting its multimodal capabilities, enhanced reasoning, improved safety and alignment, long input text, impressive multi-language capabilities, and performance with low-resource languages.

Martin shares the story of Mitheind, an Icelandic startup using GPT-4 to generate a new term for a cat.

Story 2: Microsoft Copilot

Paul introduces Microsoft Copilot, as presented by Jared Spataro, CVP, Modern Work & Business Applications. He explains Copilot's integration with Microsoft 365 apps, large language models, and the ability to turn natural language prompts into productivity actions.

Examples include PowerPoint presentation creation, FAQ generation, and more. Martin mentions the release of Generative AI for Google Workspace.

Story 3: D-ID

Martin discusses D-ID, a company that combines near-human looking avatars with AI-generated voices for website chatbots or video chats with customer service reps.

Story 4: Adept Raises $350 Million in Funding

Paul announces Adept's recent $350 million funding round, highlighting its generative AI that takes natural language input and turns it into actions. For more information, visit https://www.adept.ai/.

Tool of the Week: GPT-4

Martin explores the what, who, and why of GPT-4, providing insights on how to get started with this powerful AI tool.

Conclusion

Join Paul and Martin as they delve into the world of AI-driven marketing and explore the potential of these groundbreaking tools. Subscribe to the Artificially Intelligent Marketing podcast for future episodes, and leave a review if you enjoyed the show!

Explore the latest advancements in AI technology, from Google's creative writing toolbox, TextFX, to legal developments in AI art copyright, AI-powered videos for entrepreneurs, and much more in the ever-evolving world of artificial intelligence.

Google's TextFX: A Creative Writing Toolbox

Google has launched TextFX, a set of 10 tools to aid creative writing, including Unfold, Simile, Explode, and Chain. It helps in brainstorming and overcoming writer's block but isn't perfect in all its connections.

AI Art Denied Copyright ProtectionA U.S. judge ruled that AI-created art cannot be copyrighted, emphasizing the need for human involvement. Read more here.

GoDaddy's AI-Generated Videos for Entrepreneurs

GoDaddy introduced an AI-powered video tool to help small businesses create professional videos for social media.

AI Skills on the Rise, But People Skills Prevail

A LinkedIn report shows the proliferation of AI skills, but people skills like Flexibility and Professional Ethics are more in demand.

Adapting to AI: The Workplace Evolution

An IBM study reveals that 40% of the workforce might need to reskill due to AI's role in business.

SeamlessM4T: Bridging Communication with Multimodal Translation

Meta's SeamlessM4T offers translation and transcription across 100 languages, aiding global communication.

AI Content Detectors and Limitations

Studies on AI detectors reveal their limitations, especially against non-native writing styles.

AI Art with Midjourney's New Inpainting Feature

Midjourney's "inpainting" feature allows easy customisation of AI-generated images and Playbook launches MidJourney integration.

Fine-Tuning ChatGPT: A Business Game-Changer?

OpenAI's fine-tuning feature allows businesses to customize ChatGPT.

AI Revolution in Advertising

Major brands like Nestlé, Unilever, and WPP are using generative AI to enhance advertising.

AI Bots Surpass Humans in CAPTCHA Tests

AI bots are outperforming humans in CAPTCHA tests, raising questions about security protocols.

Interview with Louis Pereira, Founder of Audiopen

An interview with the founder of Audiopen.ai, Louis Pereira, provides insights into the company's offerings.

Introduction

This week's episode covers the EU's new copyright laws for AI, OpenAI's code interpreter plugin for ChatGPT, Stability's Deepfloyd IF, and Bing AI as the tool of the week.

Story 1: EU Proposes New Copyright Laws for AI

Martin discusses the European Union's proposed AI Act, which includes new copyright disclosure requirements and risk level classification for AI tools.

Marketers must know how these regulations may affect AI-based marketing tools and content generation.

Story 2: OpenAI's Code Interpreter Plugin for ChatGPT

Paul talks about OpenAI's new code interpreter plugin for ChatGPT, allowing users to analyse and interpret data without coding experience.

This plugin can make data analysis more accessible for smaller and mid-sized businesses, including marketing and sales data.

Story 3: Stability's DeepFloyd IF - Text-to-Image Generation

Martin introduces Stability AI's DeepFloyd IF, a text-to-image generation tool that creates high-quality images from text prompts.

Marketers can leverage DeepFloyd IF to create realistic, customized visual content for advertising campaigns and social media.

Story 4: Anime Trailer Made Using Text-to-Image Generation

Paul shares an impressive example of a user-generated anime movie trailer created using text-to-image generation.

The rapid progress of this technology has significant implications for marketing strategies, including the ability to create high-quality video content at scale.

Tool of the Week: Bing AI in Edge Browser

Paul presents Bing AI, a ChatGPT competitor integrated into the Edge browser, which allows users to rewrite, expand, summarize, and explain text within documents.

Users can get a feel for the power of AI co-pilot features in Microsoft apps by trying Bing AI in the Edge browser.

Stories in Brief:

1. ChatGPT was allowed to operate in Italy after introducing privacy disclosures and controls.

2. Anthropic raises $580 million in Series B funding as investment in AI companies grows.

3. Tech layoffs (e.g., Dropbox, IBM) are reportedly driven by AI augmentation of existing staff.

4. Rumours of Midjourney V6's release in the coming months, with stunning image quality and photorealism improvements.

Slack's AI Tool: A New Way to Recap Channels and Threads

Slack is set to test Slack AI this winter, a tool designed to enhance workspace navigation. Features include summarising threads, recapping channel highlights, and a natural language search function. Slack also introduces Slack lists and a new Workflow Builder for easier third-party app integration.

Anthropic's Claude 2: A New Premium Player in AI Chat

Anthropic unveils Claude 2, a premium AI chat experience. The Claude Pro plan offers extended context windows, swift outputs, and complex reasoning capabilities for a monthly fee. The service aims to compete with OpenAI's ChatGPT Plus.

Microsoft's Assurance: Covering AI Legal Costs

Microsoft pledges to cover legal expenses for businesses using their AI tools. This move follows similar commitments from other tech giants and aims to instil confidence in users amidst rising legal challenges in the AI sector.

Zoom's AI Companion: Enhancing Virtual Collaboration

Zoom introduces its AI Companion, offering functionalities like meeting recaps, chat response crafting, and more. The feature is available at no extra cost for paid Zoom subscribers.

Sprig's AI Analysis: A New Approach to Survey Insights

Sprig launches AI Analysis for Surveys, a tool that employs generative AI to offer immediate insights from survey data. The feature allows users to ask custom questions to their survey results.

Amazon One: The Power of Palm Scanning with AI

Amazon introduces Amazon One, a palm scanning technology for payments and more. The system was trained using synthetic data and promises a high accuracy rate.

ChatGPT Integrates with Canva for Streamlined Design

ChatGPT now integrates with Canva, simplifying the design process. The feature is exclusive to ChatGPT Plus subscribers.

Gizmodo en Español: From Human Editors to AI Translations

Gizmodo en Español shifts from human editors to AI translations. The move has been met with mixed reactions and highlights the changing media landscape.

Google's Gemini: The Challenger to GPT-4's Throne

Google unveils Gemini, a suite of AI tools including Gemini Nano and Ultra, surpassing GPT-4 in various benchmarks. With multimodal capabilities, it's set to revolutionize Google's ecosystem. Discover Gemini's features

Unlocking AI's Potential: Prompt Engineering

Microsoft's Medprompt enhances GPT-4, achieving a 90.10% MMLU benchmark score. It demonstrates the transformative impact of refined prompting on AI performance. Read about Medprompt

Enhancing AI Recall: Claude 2.1

Claude 2.1, featuring a 200K token context window, excels in complex data retrieval, showcasing the significance of precise prompting in AI. Explore Claude 2.1

Meta's AI Image Generation Leap

Meta's "Imagine with Meta AI" uses Emu to create images from prompts, raising key ethical questions in AI-driven visual content creation. Meta's AI Image Generator

Instagram's AI-Powered Backdrop

Instagram's Backdrop, powered by SAM and Emu, transforms story backgrounds, demonstrating AI's role in media editing. Instagram's Backdrop feature

ChatGPT vs Human Expertise: A Study

MIT's study shows ChatGPT's prowess in persuasive content, challenging human superiority in content creation and opening new avenues for marketers. Study insights

McDonald's Tech Upgrade with Google Cloud McDonald's partnership with Google Cloud aims to innovate customer and staff experiences with generative AI, transforming the fast-food industry. McDonald's and Google Cloud

Mistral: Open-Source AI Advancement

Mistral AI's Mixtral 8x7B, an open-source AI model, offers flexibility and transparency, challenging established AI paradigms. Mixtral 8x7B details

ChatGPT Plus Subscriptions Reopen

ChatGPT Plus subscriptions are available again, enhancing user experience with advanced features.