Ahead of the Game (Digital Marketing Institute)
Explorez tous les épisodes de Ahead of the Game
| Date | Titre | Durée | |
|---|---|---|---|
| 19 Apr 2024 | The Evolving State of AI Search | 01:02:22 | |
There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content, and testing. Luke and host Will Francis look at how the role of an SEO is changing, the latest E in E-E-A-T, how TikTok works as a search platforms, the partnership between Google and Reddit, where AI might take the search sector and how to prepare for it. Luke O'Leary is VP of Media Strategy & Operations at Neil Patel Digital, EMEA. He also tells us about his career and the interesting differences he's seeing between marketing and the world or work, having moved from California to London. FURTHER READING on the DMI
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. 6SycGjxRYkSxVNate9Ow | |||
| 10 Jun 2022 | Marketing for Tourism | 00:43:27 | |
Pack your suitcase out and get ready to explore a historic corner of eastern Canada! In this episode, host Will Francis chats with tourism marketer Neil McKenzie all about how he operates the Yarmouth & Acadian Shores site in beautiful southwestern Nova Scotia. Using CrowdRiff as a UGC aggregator they continue to explore an omnichannel approach to content as the tourism sector starts to open up fully in 2022. Neil is also a graduate of the DMI and explains how he benefitted from the full spectrum of learning in the program. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! | |||
| 04 Dec 2020 | How to Make a Podcast | 01:01:34 | |
Ready to start planning your own podcast? In this bonus episode, the DMI podcast team - Will, Emma and Brian - talk you through what you need to know to get in the podcast game. We cover it all, from researching your niche to types of microphone, budgeting to promoting and sharing on your social channels. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 22 Jan 2021 | Generate Ideas for your Marketing | 00:36:08 | |
Ever feel stuck for ideas for your brand’s blog or Instagram posts? Host Will Francis chats with digital marketing trainer Andrew Davis about how anyone can be creative. From testing your ideas to reusuing content across different platforms to making your audience get involved, you’ll be inspired after this episode. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 23 Oct 2020 | Real-life Stories from a Career Coach | 00:43:09 | |
Will chats with training consultant and career coach Kevin Reid about his fascinating job. To be a good coach, you have to be able to really listen to people. And Kevin shares some of the great lives and situations he's listened to and helped over the years: from students and millennials to a 94-year-old nun. Our favorite of his many nuggets of wisdom is: you can divide your ability into three things - what you should do, what you should not do, and what you should delegate to someone else. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 18 Mar 2022 | The Pulse of Healthcare Marketing | 00:50:11 | |
What are the traits and challenges of marketing within the pharmaceutical and healthcare space? Host Will Francis chats with David Hunter, veteran healthcare marker with Havas Lynx and now with his new venture, The Considered. They also look at how it worked to launch that agency's new brand during Covid. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 29 Apr 2022 | Power up your Social Commerce | 00:47:27 | |
Host Will Francis is joined by Avocado Social founder Alison Battisby to discuss how marketers can take full advantage of the rise of shopping within social media platforms. From Instagram, Facebook and Pinterest to TikTok, consumers are becoming ever more used to shopping in these environments and they look at brands that are doing it well, how to use videos and influencers, how to work with platform guidelines, and where it's all heading. To see some of these examples in action, you can watch Alison's webinar on Social Commerce on the DMI website. View the episode transcript on the DMI website. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 16 Apr 2021 | Conversational Commerce - Beyond Bots | 00:39:46 | |
Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host Will Francis chats with expert Paul Ace of Amplify C-Com about how the conversation should work as a deft balance of human vs automated experience, how it applies through the funnel both for B2B and B2C, micro-commitments, and, as always, the importance of data. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 14 Apr 2023 | Digital Transformation in Action | 00:22:21 | |
This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host Will Francis about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn. A transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 26 Jul 2024 | Trends in Digital Marketing Jobs | 00:51:21 | |
How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene? In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs. They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles for 2025, and the findings from Aspire's salary survey across the UK, US, MENA and APAC, available on the DMI website. "We've seen a 221 % increase in marketing professionals now listing AI on their CV. Upskill yourself now... get ahead of the curve." Terry's top 3 tips for jobseekers:
Resources mentioned: 2024 Salary Guides for Digital Marketers --------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email the podcast team! | |||
| 02 Sep 2022 | Data Insights in Digital Marketing | 00:45:49 | |
As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression analysis, using R and Python, GA4 and GDPR, along with lots of interesting real world metaphors! Chris also offers 5 key takeaways that any marketer can start using today. Chris is the co-founder and chief data scientist at Trust Insights and co-host of the super popular podcast Marketing Over Coffee. A recognized thought leader and speaker he is a best-selling author of a dozen books, and has shaped five key fields: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. They mention the classic Bob Stone book Successful Direct Marketing Methods with its foundational principle of Audience, Offer, Creative. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! | |||
| 01 Apr 2022 | From Agency to Inhouse | 00:44:21 | |
In this episode host Will Francis chats with Ewoudt Cloete, PhD about his transition from working in an agency environment to running a team inside one of Africa's largest retailers, MassMart (part of the Walmart family). Ewoudt also discusses his academic background, experience as a DMI student and gives us an insight into digital marketing in South Africa. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 15 Oct 2021 | Influencer Marketing for B2B | 00:26:50 | |
Host Will Francis chats with B2B marketing strategist Lee Odden about how we find the right influencers, how to decide who to work with, how to become an influencer, how to manage influencer campaigns, and how to gain the most value from those relationships over time. Lee Odden is an author, international speaker, and CEO of TopRank Marketing. Working at the intersection of content, search, and influencer marketing he is also on the Industry Advisory Council of DMI. This episode was adapted from a Q&A session with Lee after his webinar with DMI on B2B Influencer Marketing. You can view the full indepth webinar on the DMI membership library here, for free. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 23 Feb 2024 | The State of GA4 Today | 00:47:38 | |
Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you? We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 with podcast host, Will Francis. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 09 Dec 2022 | Successful Social Selling | 00:49:13 | |
Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis to tell us why Social Selling is more about value than sales. Julie and Sean discuss their original research, which Sean worked on while undertaking his master’s dissertation under Julie’s supervision. They also talk us through how a personal and company profile can complement one another, and how to go about starting meaningful relationships with industry leaders, among many other topics. Julie and Sean leave us with many practical sales tips on considering TikTok and other socials for selling, and the importance of consistency and genuineness in fostering leads. If you are interested in buying Julie's latest book "B2B Social Selling Strategy" then listen now to get an exclusive discount code from Julie. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! | |||
| 01 Dec 2023 | Mindfulness in Marketing | 00:49:20 | |
Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with negative emotions. In this episode, host Will Francis has a fascinating conversation with Andrew Simon at SAP in Canada who works in marketing technology but has an official side hustle as a mindfulness coach within this global giant. Stay tuned to the end to get Andrew's top three tips anyone can take away into their own professional life. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 14 Oct 2022 | Digital Marketing Skills for Today & Tomorrow | 00:36:47 | |
What are the top skills you need today for a successful digital marketing career tomorrow? Should you be a generalist or a specialist? Is there still room for more traditional marketing skills? In this episode, host Will Francis chats with DMI's Chief Marketing Officer, Mischa McInerney about where she sees a clear need for marketing skills today, especially in roles that didn't exist 10 ago - e.g. in automation, omnichannel, CRO, data science. A recent survey by DMI of 500 CMOs saw similar patterns of needs and gaps in marketing skills around the world. So what are Mischa's tips for your top three skills? An understanding of data, an interest in CX & UX, but also those soft skills you've learned on the job or in your free time. Listen in to also hear her take on the role of creativity, hybrid working, and, as a bonus, some of her standard interview questions. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. If you enjoyed this episode please leave a review so others can find us! | |||
| 05 Jan 2024 | Data Privacy in an AI Landscape | 00:54:01 | |
How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host Will Francis has a fascinating discussion with Sean Falconer about how companies of any size can securely store customer data, how fines from data regulations like GDPR and CCPA are putting increased pressure on companies, and how AI models can be trained on data while still protecting privacy. Sean is head of marketing at Skyflow, a data privacy vault service, and host of the Software Huddle podcast. Further reading on the DMI library: GDPR and Marketing and the State of Data Privacy in 2024. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 26 Jan 2024 | Boost Your Career in 2024 | 00:55:44 | |
Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recruiter Morgan Cummins on the podcast to share more of his wisdom and tips on tackling the job of developing your career. He talks with host Will Francis about smart networking, working on your LinkedIn profile (and your CV/resume), interview tips, learning to use AI tools, and developing simple habits to broaden your outlook. He also offers some tips to employers who are hiring. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 20 Oct 2023 | Get Started with AI in Marketing | 00:49:01 | |
We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies. "Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!" Jim Lecinksi ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 28 Oct 2022 | Integrate Your Email Marketing | 00:47:47 | |
Email marketing has been around for a while, but it’s still the ideal channel to span the entire marketing funnel. And it’s free! In this episode, host Will Francis talks to Head of Digital Marketing at Drift, Caitlin Seele, on how we can integrate email marketing with all other strategies and keep it as part of the overall conversation. They chat about subject lines, smart scheduling, and A/B testing, as well as logistics of aligning internal strategies to nurture tactics throughout the funnel and how to exploit the new reality of first-party data. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today and gain access to our ultimate email marketing guide. You can learn more about Drift on their website, Twitter, LinkedIn, and on their podcast, Conversation Starters. If you enjoyed this episode please leave a review so others can find us! | |||
| 19 Feb 2021 | Clubhouse and the rise of Digital Audio | 00:47:37 | |
Is the app Clubhouse worth the hype around it? How are podcasts evolving? When will voice search be fully functioning? Host Will Francis chats with digital marketing expert and author Clark Boyd all about the rise of audio in the digital and social media landscape. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 30 Jun 2023 | The Importance of UX in Marketing | 00:53:02 | |
User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis for a eye-opening discussing exploring the prcoess that is UX. At the end he offers 3 top tips on what you can do today to start applying some best practice yourself to your marketing efforts. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey | |||
| 08 Mar 2024 | The Human Touch in AI Copywriting | 01:12:52 | |
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch? In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison. Some of the key points in an insightful, wide-ranging conversation:
Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters! Contact info: Julie's website Small Wonder Kerry's website and her newsletter, Minds and Machines --------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 30 Sep 2022 | Creativity in B2B marketing | 00:41:50 | |
B2B marketing hardly comes to mind when discussing fun and creative practices in digital marketing. Is it because B2B marketing is just boring? Is there room for creativity in B2B marketing? In this edited episode, Host Will Francis brings you some of the most creative and unusual B2B marketing practices mentioned during his previous chats with B2B marketing experts. Banks being cool, dentists using TikTok, and B2B influencer campaigns are some of the topics Will discusses with our experts Linda Mullen, Dominik Schneider, and Lee Odden. Did you witness any other creative and fun B2B marketing practices? Share your experience with us now on Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute. If you enjoyed this episode please leave a review so others can find us! | |||
| 15 May 2020 | Productivity Tips for Freelance Marketers | 00:47:57 | |
Time management and productivity tips from freelance marketing trainer and consultant Joe Williams, based in rural Wales. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 28 Aug 2020 | What is Digital Transformation? | 00:40:41 | |
Digital transformation is really about transformation of people, not just your business. In this episode with host Will, digital marketing and branding specialist Clark Boyd breaks down the five myths of digital transformation and looks at how changing your digital mindset and culture are more important than just buying the latest tech solution. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 20 Nov 2020 | Influencer Marketing Today | 00:54:31 | |
Want to know what really makes an influencer tick? It's not necessarily the money, but actually the recognition for what they represent. Will Francis chats with digital marketing expert and trainer Andrew Davis about this evolving form of marketing. They look at the different types of influencers - from accidental to big brand - how to measure your ROI, and how a company of any size can utilize it, when it's done the right way. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 24 Jan 2025 | 2025 Trends in Digital Marketing - Part 2 | 01:07:05 | |
In this second episode of our trends insights for 2025, host Will Francis introduces the ideas and tips brought to bear in the DMI's trends webinar held on December 2024. We talked to lots of other experts about their predictions for this year, and you can listen to them in Part 1 here. In this episode: Alison Battisby of Avocado Social discusses key social media trends, from Bluesky to EGC to customer collaboration. Clark Boyd of Novela considers the state of paid search and Performance Max and how we'll see a lot more of AI agents. Luke O'Leary of Neil Patel Digital look at AI search and content reveals research on attitudes to AI vs human-generated content. He also joins Will to answer questions on the fly during the webinar Q&A. ------------------------- Join Will in his 4-part live masterclass next month - the Social Media Playbook for 2025! Podcast listeners can avail of a discount with the code DMIPODQ2. Sign up here. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com. | |||
| 07 Jun 2024 | How to Get Your Strategy off the Ground | 00:55:08 | |
In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling. Maeve also shares tips for getting buy-in from stakeholders and the key skills marketers need to build and implement an effective strategy. Check out Maeve's previous chat on the podcast, about scaling your business beyond borders. ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 25 Jun 2021 | Get Started with Social Commerce | 00:52:16 | |
The rise over the last few years of Facebook and Instagram shops - Social Commerce - is proof that Social Media is not just a brand channel, it's an effective commercial channel. Host Will Francis chats with eCommerce expert Cathal Melinn about what's unique to this method of selling and marketing, how to integrate with your other channels, where influencers fit in, new directions like WeChat, and of course, how you can get started with Social Commerce. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 19 Aug 2022 | Creating Content for TikTok | 00:44:58 | |
Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don't know where or how to start? In this week's episode, podcast host Will Francis meets social agency Simply Social who work around the clock to stay on top of trends for their clients. General manager Peter Shannon and Olive Maher offer advice on marketers looking to set started with TikTok, and keep going with it. Indeed if you're a brand starting on social media for the first time, TikTok is the way to go. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! | |||
| 30 Apr 2021 | Connecting Deeper with LinkedIn | 00:46:33 | |
How can we best use LinkedIn as a marketing and sales tool to grow the reach and reputation of business and the people who run them? Host Will Francis gets a full low-down on this from Dawn McGruer, founder of Digital Consort and author of Dynamic Digital Marketing. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 03 Feb 2023 | Why is Branding Important? | 00:54:09 | |
A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Byer of Crowdspring about what businesses of all levels, B2B or B2C, need to think about when approaching their branding, elements of authenticity and trust, and trends he sees coming down the line - like personalization and the rise of artificially generated designs. Jason's top tips on getting started on your brand or rebrand: 1. Look at other brands out there, not just your obvious competitors, and see who is offering a solution to a user's core problem. 2. Doing nothing is often a solution to a problem. 3. Think about where you can be different. 4. Then start the creative process. Check out Crowdspring's focus group tool The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 22 Nov 2024 | Being Creative with B2B Marketing | 00:59:39 | |
On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today's decision-makers. Plus, we learn why Catherine sees working closely with sales and product teams as key to B2B marketing success. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 14 May 2021 | Inside B2B Marketing | 00:42:11 | |
How different is B2B Marketing to B2C? Should you use the main channels differently? How can you be creative in a business landscape? Host Will Francis chats with Linda Mullen, a veteran of B2B Marketing and Global Director of Digital and Partner Marketing at Fenergo, about marketing in regulatory industries, and how, at the end of the day, talking to other businesses means talking to other people. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 12 Jun 2020 | Experiences of Leadership | 00:49:35 | |
This lively discussion on the meaning of leadership covers it all - from early mentorship to loneliness at the top, learning humility and being authentic, with Orla Nugent discussing starting her career as a female engineer and Declan Power's experiences grounded in the military. We even hear mention of Bruce Springsteen and, of course, David Brent (from The Office). Host Will Francis brings it all together in this three-way chat about leadership. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 14 Feb 2025 | What Does a Fractional CMO Do? | 00:51:45 | |
The word "fractional" gets bandied around a lot these days. But what does it really mean, and how can a CMO be fractional? In this episode of the DMI podcast, host Will Francis sits down with Peter Murphy Lewis of StrategicPete.com and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming a data-driven marketing strategist for a wide range of industries, including software, finance, media, and even zoos. 🔹 What you’ll learn:
Peter also talks about the power of vulnerability in leadership, his intern-to-MVP framework, and why he believes AI is an opportunity, not a threat. Check out Peter's documentary on YouTube - People Worth Caring About -------------------------
------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 11 Jun 2021 | Focus on Customer Experience (CX) | 00:33:07 | |
CX simply means putting the customer first and relentlessly improving their experience of your business. Host Will Francis chats with veteran marketer and trainer Joe Wilde of MacDigital about putting the customer at the center of your strategy, in both offline and online marketing. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 19 Mar 2021 | The Value of Content: Subscriptions and the Passion Economy | 00:50:04 | |
Have we now reached the point where the average internet user accepts that good content is worth paying for? Host Will Francis and digital marketing expert and author Clark Boyd dissect the emergence of email newsletters and subscription services, and the rise of the "passion "economy", such as the popularity of Patreon. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 20 Dec 2024 | The Beauty of DTC Marketing | 00:46:38 | |
Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what's working in performance marketing today. 3 top tips from Nikki:
------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 25 Sep 2020 | How to Thrive During a Pandemic | 00:35:00 | |
In this bonus episode we bring you a recent conversation that the DMI CEO, Ken Fitzpatrick, had with renowned digital marketing expert (and DMI advisory champion) Neal Schaffer, on Neal's own podcast, Maximimize your Social Influence. Ken shares insights from DMI's member survey on how the Coronavirus crisis has affected the work and careers of professionals around the world. They cover the current appetite to upskill and reskill, as well as how marketers can deal with FOBI (the fear of becoming irrelevant) and keep up with the latest must-haves, like TikTok. You can learn more about Neal at his website and his podcast. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 01 May 2020 | How are Brands Coping with Covid-19 | 00:45:26 | |
How are brands coping in this time of crisis, and how can they think about the future? How can their messaging move on from "we're here for you" to really connecting with their customers? In this episode of Ahead of the Game, Will has a fascinating discussion with brand strategist Jørgen Helland, of Los & Co, who brings unique insight from the Norwegian perspective, looking at examples from around the world. (Recorded by video chat on April 29 2020) The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 09 Oct 2020 | Practical Social Media Strategy | 00:53:21 | |
In this episode, Will gets the full low-down on practical ways to approach your social media strategy. He talks to Julie Atherton, founder and managing director of the UK marketing consultancy Small Wonder. With 30 years of experience, she has seen firsthand the transition from traditional to digital marketing, and explored every channel out there. Her book - Social Media Strategy: A Practical Guide to Social Media Marketing & Engagement - is already a classic guide. And our podcast listeners can get a 20% discount on on the cover price! The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 21 Mar 2025 | Why Community Matters More than Followers | 00:39:50 | |
In this episode of the DMI podcast, host Will Francis sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about creating spaces where like-minded people can connect authentically. She shares insights on how brands can move beyond follower counts to create meaningful connections, highlighting the importance of understanding audience needs, providing value, and letting community members take the lead.
0:01:08 - Defining true community in social media 0:13:11 - Changes in social media community building over the past decade 0:22:19 - Examples of successful community building (Cleats Club, Lululemon) 0:32:52 - Top 5 tips for building a community "It's not that we want to connect, it's that we need to connect. We want to be understood." ----------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today. If you enjoyed this episode, please leave a review so others can find us! | |||
| 11 Oct 2024 | Behavioral Science and Digital Marketing | 00:45:06 | |
In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with Will Francis about all aspects on the "Why", covering examples of some key brands who have benefitted from smart application of the science. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
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| 12 Nov 2021 | Emerging Tech in Marketing | 00:51:03 | |
Host Will Francis talks with Jason Jercinovic, advertising veteran and VP of Technology at North Highland in New York, about the state of new technology in the world of marketing. Jason talks about how the Covid pandemic has really "let the genie out of the bottle" in terms of accelerating the need and pace of innovation. Their conversation covers a world of new learning, from the metaverse, the power of AI in understanding the customer journey, how brands can look at TikTok, and the move towards DTC. And his top tip for keeping on top of it all? Give yourself time to play and think and slow down and then you can make decisions. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, on YouTube, Apple Podcasts, Spotify, and beyond. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 05 Aug 2022 | Data Protection 101 | 00:43:36 | |
Many marketers are still confused when it comes to regulations around data privacy. While GDPR is the best known data regulation, it has been a catalyst for other data privacy developments around the world, from California to Singapore and Brazil. Your business is only as compliant as the least trained person on your team, so ongoing training of existing staff is essential. In this episode podcast host Will Francis chats with Steven Roberts, a veteran of marketing who has made the shift into data protection - he's so good at demystifying the whole issue, he's even written the book of Data Protection for Marketers. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! | |||
| 11 Sep 2020 | Data-Driven Marketing | 00:44:41 | |
There is just so much data out there, how do you use it to its maximum potential to target your customers and prospects? In this episode, host Will Francis chats with email marketing expert Karen Talavera about how to get a handle on all this data to flesh out your personas, and essentially understand the people behind the numbers. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 31 Mar 2023 | Emotional Wellbeing in the Workplace | 00:53:22 | |
We can never stop finding new ways to achieve that all-important balance between life and work, so in this episode host Will Francis chats with an expert on the issue, with unique experience and insights into dealing with modern work pressures. Catherine Mooney works in the pyschological health team at a multinational social media company in Dublin and deals daily with employees, and their challenges, all over the world. Prior to that she worked with disadvantaged men and mental health issues, a very different environment yet she tells us of the many common issues facing people in any situation. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
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| 11 Jul 2024 | Is PPC Still Worth It? | 00:53:12 | |
Paid search, or pay-per-click (PPP) advertising, has always been a core part of any digital marketing strategy, and a perfect complement to SEO tactics. However, with the changes in users' search behavior and the rise of AI-powered search, such as Google's Search Generative Experience (SGE), is PPC really worth it anymore? In this episode of the DMI podcast, host Will Francis talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They assess how the PPC landscape has been evolving, and they explore what tactics you can deploy future-proof your PPC strategies. ----------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email the podcast team! | |||
| 10 Jan 2025 | 2025 Trends in Digital Marketing - Part 1 | 00:51:40 | |
New year = new predictions for the world of digital marketing! The DMI's podcast host Will Francis talked to eight experts across digital marketing about what marketers can expect to see and what they should focus on during 2025. We have so many amazing insights to share, so we've broken this podcast into two episodes! Catch episode 2 here. ------------------------ Join Will in his 4-part live masterclass next month - the Social Media Playbook for 2025! Podcast listeners can avail of a discount with the code DMIPODQ2. Sign up here. ------------------------- In this first episode, Will hears a range of thoughts of the opportunities and challenges coming up. Jim Lecinski, Professor of Marketing at Northwestern-Kellogg, sees AI shifting from productivity improvements to enabling transformative business growth, customer data platforms (CDPs) becoming more cloud-native and AI-powered, and marketers needing to prepare for Gen Alpha. -- Check out our January 22 webinar on Youth Marketing. -- Nikki Lindgren, founder of agency Pennock, sees community engagement and alignment with brand values becoming crucial for beauty & lifestyle brands, increased use of machine learning-based marketing campaigns, and growth in fractional CMO/marketing director roles to support emerging brands. -- Listen to our full episode with Nikki Lindgren on DTC Marketing -- Brian Corish, founder of Elemental AI, isn't the only person to talk about the rise of AI agents that can autonomously execute marketing tasks and workflows . He also sees the need for marketers to develop more holistic, creative, and cross-functional skills to deal with the changing landscape. Fractional CMO and documentarian Peter Murphy Lewis sees LinkedIn organic content and newsletters as highly effective marketing tactics, the leveraging of LinkedIn automation tools to connect with prospects, and webinars remaining a powerful top-to-bottom of funnel marketing strategy. You'll hear more from Peter in an upcoming episode. Mischa McInerney, CMO of the DMI says soft skills are even more critical as AI becomes more pervasive, while companies need to upskill their workforce on AI adoption, and marketers prove the value and outcome of applying new efficiencies. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com. | |||
| 06 Dec 2024 | Make a Podcast for your Brand | 01:01:02 | |
Want to know how to get your own podcast up and running as part of your branding strategy? This week, host Will Francis is joined by Harry Morton, founder of top podcasting agency Lower Street, who talks us through how to develop a show strategy, production best practices, and effective promotion tactics to grow your audience. This episode is adapted from Harry's webinar with the DMI which you can watch in full on our library. 3 top podcasting tips from Harry.
------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 24 Jul 2020 | Staying Productive while Running your own Company | 00:36:20 | |
Working as a social media consultant can mean spontaneous changes to your to-do list. In this episode on Productivity, Alison Battisby of Avocado Social shares thoughts with Will on running a small business with your spouse, dealing with distractions when they're part of the job, the blur between clients and personal on WhatsApp, the benefits of booking yourself a facial, and why she has notifications turned off on her phone. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 10 Nov 2023 | How Useful is AI in Digital Marketing? | 00:41:46 | |
Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI? These are some of the questions that come up in this wide-reaching conversation with two DMI experts, host Will Francis and Clark Boyd. Clark also tells us about his new AI-powered learning solution called Novela. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 26 Jun 2020 | The Art and Science of Email Marketing with Karen Talavera | 00:53:38 | |
Experienced email marketing consultant Karen Talavera covers all the bases of this tried-and-tested technique which is going through a resurgence in 2020. In chatting with Will Francis, she explains how to evaluate email ROI, the best programs to help you, how to make a plan, common mistakes and her predictions for how email will evolve. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 27 May 2022 | SEO & Omnichannel Marketing | 00:55:50 | |
This week's episode is an especially exciting one for us - it's the first to mark the June launch of our new Search Marketing course created in collaboration with Neil Patel. We're joined today by one of his expert team, Matt Santos, who is VP of Products & Strategy at Neil Patel Accel. He has a breadth of experience across organic and paid search and in this episode he brings his expertise to a clear explanation of SEO strategy and techniques, and how an omnichannel approach to SEO can only be a win-win for your digital marketing. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! | |||
| 16 Sep 2022 | How to be More Productive | 00:53:58 | |
As we go back to the office or try out a hybrid working setup, staying productive while maintaining one’s mental health is as important as ever. In this edited episode, Host Will Francis brings you some of the best productivity tips and methods unearthed during his chats with some of our previous guests. Whether it’s using the Mind Map method, trying out Deep Work, or simply Eating (and Swallowing) the Frog, the tips from our experts Joe Williams, Alison Battisby, or Kevin Reid are as helpful and insightful as always. For more productivity tips and hacks, check out the full episode with each expert: Productivity Tips for Freelancer Marketers with Joe Williams Staying Productive while Running your own Company with Alison Battisby How does a career coach manage his own time? with Kevin Reid A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! | |||
| 04 Mar 2022 | Making Live Theater Work Online | 00:47:43 | |
The fascinating story of how Oxford-based Creation Theatre managed to turn the Covid-19 pandemic to their advantage and produced 16 successful shows online, reaching new audiences but also meeting the needs of their existing audience. Host Will Francis chats with the theater's CEO & Creative Producer Lucy Askew to explore how they used new technology and marketing tools in truly innovative ways to put Shakespeare and other greats on the digital stage. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 05 Apr 2024 | Professional Services Marketing with Heart | 00:59:28 | |
How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career. Roy tells host Will Francis about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing. ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 25 Aug 2023 | Success in Destination Marketing | 00:44:18 | |
EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stories that become a content marketer's dream. Aileesh Carew, CEO at EPIC (and a DMI graduate) joins Will Francis to explore how ambient digital marketing has led to strong word-of-mouth promotion of the museum as a top European tourist destination of choice. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 01 Dec 2023 | AI with DMI: OpenAI Updates, Handmade AI Tools, Fabric Genie | 00:49:55 | |
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman. In Episode 2: recent changes to OpenAI, some handy Google sheets Danny has created with the help of AI, ideas on using AI for social media content, and, not least, a very cool product Danny recently built to shake up the world of old-school fabric production called Fabric Genie. ------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email us. | |||
| 09 Jul 2021 | Shopify & More: Optimize your eCommerce | 00:54:32 | |
In this episode, host Will Francis meets James Williamson of London digital marketing agency 8th Dial who works hands-on with clients to optimize their online stores after they're up and running. They talk about conversion optimization using heat mapping, the importance of testing and considering the funnel, optimizing your content, and even "the dreaded email popup form". The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 07 Mar 2025 | Making Smarter Marketing Decisions with Clickstream Data | 00:57:13 | |
How can marketers use data effectively without getting completely lost in the numbers? In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood. Eli also shares his founder journey, from launching Datos during the pandemic to its acquisition by Semrush in 2023. Datos is also the provider of data to SparkToro, run by Rand Fishkin who came on the podcast during 2024. What you'll learn:
Eli also shares insights on the future of data privacy, why marketers should think beyond last-click attribution, and how AI is reshaping both creativity and analytics in marketing. 00:06 – Introduction ------------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today. If you enjoyed this episode, please leave a review so others can find us! | |||
| 09 Feb 2024 | The Value of Social Media Marketing | 01:07:42 | |
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders. Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer by focusing on analytics and ease of use. Their chat also touches on differences between platforms, what are 'vanity metrics', upcoming trends, Emeric's 4 top tips, and making sure to monitor the tip of the iceberg... ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 24 Feb 2023 | The Impact of GPT on Marketers | 00:35:33 | |
Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities? This episode features digital transformation expert Clark Boyd and SEO expert Danny Richman chatting during the Q&A of our recent webinar on GPT, as well as tips and futher thoughts recorded specially for the podcast. All brought to you by our podcast (and webinar) host Will Francis. If you're not penalised by Google for badly-written content, you'll be penalised by your readers and then Google will penalize you after because they'll see that your readers didn't like it... Clark Boyd Listen to the end to hear Danny's and Clark's top 3 tips on what to do next with AI to help you in your digital marketing role. Danny's own tools, that he built himself, including a recipe-generator, alt tag generator and keyword helpers can be found on his site for free here. Some of the resources mentioned for following AI developments mentioned are Google Alerts: The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to send us some feedback or be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 29 May 2020 | What is Voice Search? | 00:51:11 | |
People are searching with their voice more and more. So brands need to start listening! In this episode Will Francis chats with digital marketing expert Clark Boyd about the different approaches being taken to voice search around the world and the opportunities marketers have yet to grasp. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 16 Aug 2024 | What Does Today's CMO Really Do? | 00:55:32 | |
In this episode - our 100th! - host Will Francis chats with Brian Finnerty, the CMO of educational software company D2L. They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as tips for anyone considering working in marketing. "Marketing is a great profession. It's plugged into the heartbeat of a company and its growth and its commercial viability. --------- To listen to more great conversations with professionals in digital marketing subscribe to Ahead of the Game on Apple Podcasts, Spotify, and the video version on YouTube. And visit the Digital Marketing Institute for thousands of educational resources. You'll find ebooks, toolkits, podcasts, webinars, blogs, guides, and more! Join as a member for free today If you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email the podcast team! | |||
| 05 Feb 2021 | Advice for your 2021 Job Search | 00:45:43 | |
Is now a good time to specialize in your career? Should you change jobs or move up in your current job? How can you make your profile stand out? Host Will Francis discusses the realities of job searching in 2021 and evergreen career advice with Morgan Cummins (TalentHub) and Paul Farrer (Aspire). The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 11 Nov 2022 | Market Research 101 | 00:45:44 | |
How do brands know what their audience thinks or expects? By asking them, of course! That's the role of an insights expert like Katrina Noelle, founder of KNow Research . She joins Will Francis on the podcast to explain how that asking is done, and all that happens from that initial point of contact through to the all-important final insights - and even pearls - that come from the process. They chat about how market research has changed over the decades (short answer - customer expectations), tools for social listening, AI as friend or foe, and the importance of clean, reliable, and secure data. She offers advice on tools you can use, and adopting a mindset of listening to your audience at a myriad of sometimes surprising touchpoints. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today You can learn more about Katrina on her Twitter. If you enjoyed this episode please leave a review so others can find us! Katrina's top 3 tips - Marketing Insights 1. Don't jump in and start doing research. 2. Write down a list of "I wish I knew" before doing any research 3. Place at any customer touchpoint an opt-in to sign up for participating in research. | |||
| 05 Mar 2021 | The Art of Copywriting | 00:38:14 | |
In this episode, host Will Francis captures some insights and tips on the world of copywriting from three experts from diverse backgrounds. Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO. Tom Doorley, columnist and writer, offers sage advice on how to improve your writing. Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 13 Jan 2023 | Running a Modern Agency | 00:49:09 | |
On the first episode of this bright new year, host Will Francis welcomes Rhoan Morgan to the show. Rhoan is founder and CEO of the MarTech agency DemandLab, host of Revenue Rebels podcast and a monthly columnist for CMSWire. "Saying no is actually one of the most important things you have to learn because the agency will die unless you are quite specific and focused about what briefs you take on" Rhoan Morgan. Working in marketing over several decades, Rhoan recounts how agency services, and life, have changed - to the point where things couldn't really be better! She offers insights into working with clients in a data-driven age, how to start and run your own agency while maintaining the right focus for your offerings, getting referrals, why awards and industry-recognition are so important (for clients), looking after your staff through training and benefits, as well as tips on how to deal with an agency from the other side. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 28 Jul 2023 | Scaling Business Beyond Borders | 00:45:07 | |
Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a business stems from the three A’s: access (markets), appetite (customers), and ability (technology). Maeve Kneafsey – serial entrepreneur, mentor, and advisor to businesses in many countries – joins Will Francis for an in-depth discussion about how you can scale your business beyond borders. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 15 Apr 2022 | Marketing for Nonprofits | 00:48:48 | |
In our 50th episode (!) we were delighted to be joined by Sheena Horgan of Drinkaware Ireland to discuss the differences, and commonalities, of nonprofit and corporate marketers. View the full transcript on our website. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 29 Sep 2023 | A Look Inside SGE | 00:32:02 | |
Is Google's Search Generative Experience (SGE) actually going to change the world of search? Google's new AI-powered search is still just in Beta, and only avaiable in the US, Japan, and India (as of now) but we wanted to get some insights into it to share with you. Lindsey Schrant, a senior SEO manager with Neil Patel Digital joined host Will Francis to describe how she's using SGE, its challenges and limitations, and indications of how it will affect how we do search. This episode is adapted from Lindsey's webinar - you can watch that on-demand here and see visuals of what she's describing. Or read our quick guide to SGE. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 26 May 2023 | How To Be a Professional | 00:53:58 | |
What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of your working life and be comfortable in yourself. It takes practice and it takes failure." Listen to more of Kevin's insights in this interview with host Will Francis. A transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 13 May 2022 | The Importance of Digital Accessibility | 00:49:30 | |
Digital accessibility is more than a catchphrase, or a legal requirement – it’s a mindset that brands and marketers need to be much more aware of and consider building into their strategy. In this week’s episode, host Will Francis meets with Mark Miller and Cori Perlander of leading US-based accessibility consultancy TGPi. Cori shares her experience of seeing and hearing the internet on a daily basis, and Mark – also the host of the TPGI podcast – explains the ideas behind WCAG, VPATs, and the importance of screen readers like JAWS to open up opportunities to a greater audience. In Cori’s words: “as a person with a disability, I'm not looking for a handout, I just want to be able to use my technology to complete actions and to maintain independence.” A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.e! And if you enjoyed this episode please leave a review so others can find us! | |||
| 01 Nov 2024 | Owning your Brand on Google | 00:41:30 | |
Are you making sure your brand appears the way you want to when people search for it in Google? That's what Jason Barnard has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host Will Francis on how to own your profile on Google and AI-driven search. Check out Jason's free downloadable guides at his site Kalicube. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 14 Jun 2023 | Update! New AI Series Coming | 00:01:12 | |
We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO expert Danny Richman - a smart, intelligent chat that will cut through the noise about AI and see how it really relates to digital marketers. Have a listen, in the meantime to our earlier podcast on The Impact of GPT on Marketers. ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to send us some feedback or be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 16 Jun 2023 | AI with the DMI: Google integration, ChatGPT plugins | 00:27:31 | |
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman. This week they're talking about where search and AI is going after Google's integration, as well as some ChatGPT plugins they like (or don't) and a little-known app that Will's fallen for, called Call Annie. -------- AI with the DMI is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey | |||
| 26 Nov 2021 | What is Social Selling? | 00:48:17 | |
How exactly can social media - and especially LinkedIn - play a central role in feeding the sales pipeline with qualified leads? That's what Social Selling is about, and Paul Lewis - a veteran social seller at Pitney Bowes, and DMI SME - shares his experiences and tactics on making the most of LinkedIn towards your sales efforts. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 15 Dec 2023 | 2024 Trends in Digital Marketing | 01:25:38 | |
Yes - it's that time. For our most popular podcast of the year! We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE). Just some of the other areas they have suggested we watch include Instagram Threads (will it really take off now?), LinkedIn (which is now over 1 billion users), the new E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences. The 6 experts our host Will Francis chats with are: Alison Battisby of Avocado Social, Cathal Melinn of Digital Basics, Nikki Lam of Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick of the Digital Marketing Institute. Stay tuned to the end to get each of their top tips for diving straight into 2024. Some excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here. ---------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 03 May 2024 | How to be a Digital Nomad | 00:47:14 | |
Travel the world in this week's episode! Host Will Francis peeks into the digital nomad life, chatting with Chris Cerra and Michelle Coulson. Chris founded the platform RemoteBase for finding remote accommodation and Michelle built HR platform Remote Rebellion out of frustration with companies calling people back to the office. They have tips for newbies, choosing the right destinations, essential gear, and the challenges and rewards of remote work. We also get some insights from Chris on his remarkably successful email newsletter and MIchelle's approach to LinkedIn. BONUS - Download our Free Guide with 10 Top Tips for Digital Nomads! ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 17 Sep 2021 | The Secrets of Google's Algorithm | 00:48:27 | |
Ever wonder how Google really works and why understanding search is so key to digital marketing? In this episode host Will Francis chats with SEO expert Joe Williams about the history of Google's algorithms, the importance of relevancy, and how it's evolving to current trends in AI. Check out Joe's explaining How does SEO Really Work, one of our most popular episodes. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 22 Mar 2024 | Understanding Your Audience with Rand Fishkin | 01:03:50 | |
In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures. Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI. Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur! Watch this episode on YouTube. Check out Rand's latest venture, Snackbar Studio. --------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 02 Jun 2023 | GA4 in Action | 00:44:42 | |
Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!! In this bonus episode of the DMI podcast, host Will Francis gets two long-time GA4 users to fill in the blanks, tell us what they like, what they miss about Universal Analytics, and what they'd really like to ask Larry and Sergey to get right in the next version of GA4. Along with lots of their own quick tips along the way. Sean McKenna is head of digital marketing at the Digital Marketing Institute. Cathal Melinn is a digital marketing consultant and trainer. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 06 Sep 2024 | How To Build Your Brand On Pinterest | 00:49:00 | |
In this episode, host Will Francis chats with Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s not just for arts and crafts!) They also tease out some best practices and creative strategies for posting on Pinterest, as exemplified by brands such as HOOG and MADE. And they highlight some common mistakes that people make when they try to establish themselves on the platform. Looking to expand your social media skills? Don’t forget to register for our upcoming Instagram webinar. --------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email the podcast team! | |||
| 01 Oct 2021 | Tips from a Pro Copywriter | 00:45:07 | |
Renowned copywriting expert and trainer, Kate Toon joins Will to talk about all you need to know about good copy. (That's copy, not content). She has a particular passion for SEO and is a top-class educator through her own podcasts and websites at katetoon.com. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 17 May 2024 | Optimize Your LinkedIn Routine | 00:55:19 | |
LinkedIn is 20 years old, and it's never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant. They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for employee advocacy, all while taking good care of your own personal brand. We also get Luan's thoughts on the latest LinkedIn AI tools (spoiler: they're not great!) BONUS CONTENT: Download Luan's Top Tips for Engaging on LinkedIn ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 03 Apr 2020 | How to Foster Social Media Communities around your Brand | 00:46:01 | |
How can brands create real value in their social media presence and earn a loyal community? Will Francis talks to social media consultant Alison Battisby, founder of Avocado Social. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 17 Mar 2023 | Marketing with Webinars | 00:51:24 | |
In this episode we look at how webinars can be included as part of your overall digital marketing strategy. Host Will Francis is joined by Hannah Scherer, head of marketing at webinar and events platform Big Marker to talk about how webinars and live or recorded events can help nurture your audience and enhance your brand value. Hannah also featured on a DMI webinar on how to plan, run and evaluate your webinar marketing, available to view on our website. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 24 Jun 2022 | A Chat About Chatbots | 00:40:17 | |
Ever considered how your business might benefit from using chat marketing? In this episode, host Will Francis meets Anna Tutckaia, head of marketing at ManyChat, to learn about where this fast-developing form of marketing is helping brands and customers. By building a chat platform on Facebook, Messenger or Instagram, you are essentially meeting your customers where they already are. A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! | |||
| 06 Jul 2022 | Digital Marketing Career Kickstart - Re Air | 00:43:04 | |
With a war raging and an impending recession, many of us are reconsidering our career paths and/or development. So in this re-aired episode, you will get brilliant tips, key insights, and guidance on how to reflect on your career to make sure your career goals stay on track. Focussing on how to improve your personal or “soft” skills, host Will Francis and guests Morgan Cummins (director of TalentHub) and Paul Farrer (founder of Aspire) discuss the importance (or not) of values, getting support from within your current job, inclusion issues, and the dreaded “imposter syndrome”. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||
| 11 Oct 2024 | Use your Personal Brand to Build a Business | 00:44:49 | |
In this week's episode, host Will Francis speaks with Niamh Delaney, co-founder of TeamVirtual, who shares her journey from providing virtual assistant services to coaching others in building their own businesses. They chat about the role of different social media platforms and strategies, as well as email, in generating leads and maintaining strong relationships. Niamh is a great believer in the power of community support, especially when dealing with challenges and while working as a digital nomad between Ireland and Australia, and points inbetween. Find Niamh Delaney on Instagram and her website. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 04 Feb 2022 | 2022 Trends in Digital Marketing | 01:07:35 | |
It's here! The DMI's rundown of what you need to look out for in the coming year. Host Will Francis is joined by 8 experts and practicioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. We look at issues around recruitment and upskilling and key factors regarding the customer experience. We touch on the Metaverse, NFTs, AI, Google's ever-evolving cleverness, and how brands can plan strategically. In an ever-immersive world we look at how video is becoming so much more accessible, the importance of TikTok and YouTube, and learning to live with automation. And that's just some of what we covered! You can view the full transcript on our website. While you're there, check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! | |||
| 12 May 2023 | How Ad Creatives Work | 01:06:38 | |
Before we tell you about this week's episode - check out our podcast survey and be in with a chance to win an Amazon voucher! Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Dublin? Host Will Francis is joined today by John McMahon, one of Ireland's most experienced (and funny) creative directors in advertising and marketing. He tells us about some challenging briefs he's had, like making carbon monoxide poisoning a catchy subject, the dynamics between brand, business and entertainment, and he offers tons of novel advice on how to bring creativity into your work - whatever your job might be. NEW! We want to know more about you, our listeners. Please take a few minutes to fill out our online survey to let us know what you love, like and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey here or go to www.digitalmarketinginstitute.com/blog/survey A transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com. | |||
| 18 Feb 2022 | The Future of Paid Search Advertising | 00:39:27 | |
We've covered a lot of ground in the podcast about SEO but what's the current state of Paid Search. Well, it has changed enormously over the last few years, as Will Francis learns from Brendan Almack, MD of Wolfgang Digital. They chat about the three main ways in which Paid Search is changing: it's moving up the funnel, the wide-ranging effects of automation (Smart Bidding), and how cost per click is increasing. Listen in and learn from the experts! The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, YouTube, Apple Podcasts, Spotify, and all other podcast platforms. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 21 Jan 2022 | All About Zero-Party Data | 00:50:28 | |
Data handling is everyone's concern at the moment. But do you know the difference between 2nd, 3rd, 1st and now zero-party data? A recent term that's starting to appear everywhere, zero-party, or trusted, data refers to data the customer intentionally and proactively shares with a brand. Host Will Francis chats with digital expert Clark Boyd about how brands can treat this new form of personal preferences and information usefully and responsibly. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, YouTube, Apple Podcasts, Spotify, and all other podcast platforms. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 10 Dec 2021 | B2B & Omnichannel Marketing | 00:50:17 | |
In this final episode of 2021, host Will Francis talks to Dominik Schneider, global head of digital marketing and customer engagement at Straumann Group, one of the world's leading manufacturers of dentistry products. He discusses how he has built up the group's social channels, and run global integrated campaigns across all markets and brands, and gives us an insight into their omnichannel demand generation engine. While marketing to dental professionals is a B2B activitiy, at the end of the day it's all really "business to humans". The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us! | |||
| 06 Nov 2020 | Collaborate for Social Strategy Success | 00:53:52 | |
You've created a fabulous social media strategy for your business or client - how do you get buy-in for your ideas and business processes to make them actually happen and get social media success? Host Will Francis chats with Social Media expert Julie Atherton on how collaborating with others is the key to social strategy implementation. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. | |||