
Ad Infinitum (Stew Redwine)
Explorez tous les épisodes de Ad Infinitum
Date | Titre | Durée | |
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27 Sep 2023 | Starting Right | 00:59:13 | |
Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
27 Sep 2023 | Audio Nudges | 00:28:37 | |
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics? Key Components and how they show up in the ads for some of the top spenders in audio. This episode's guest is Phill Agnew. Phill is a senior product marketer at Buffer, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology where he interviews professionals in the business of persuasion like Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us & To Sell Is Human: The Surprising Truth About Moving Others. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
28 Sep 2023 | Sirius Positioning | 00:35:41 | |
It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and how to make them work harder). This week, host Stew Redwine (Oxford Road's VP of Creative Services) welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one ethical meat box at a time. Episode 3, "Sirius Listening" isn't like the other episodes. We're seeing what makes a brand stand out from competitors and breaking down top-spending audio ads from Sofi, Ethos, Upside, and Progressive. Who's in pole position and who's trailing the pack? And of course, we're adding more power tools to our Chief Audio Officer's toolbelt. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
04 Oct 2023 | Demonstrated = Persuaded | 00:43:17 | |
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 4 is titled "Demonstrated = Persuaded" and Focuses on Audiolytics™ Key Component #4, "Demonstration: How does it work?". Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
30 Nov 2023 | Trust Factories or Illusions of Credibility | 00:37:03 | |
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 5 is titled "Trust Factories or Illusions of Credibility" and focuses on Audiolytics™ Key Component #5, "Substantiation: Why should I trust you?". Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
19 Dec 2023 | Why Now? | 00:36:03 | |
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
24 Jan 2024 | It's all in the Execution | 00:42:17 | |
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
21 Feb 2024 | Sound Strategy | 00:42:33 | |
Welcome to Season 2 of Ad Infinitum, this Episode’s title is “Sound Strategy”; discussing the importance of strategy in advertising and ranking 5 recent top spenders in audio (Pfizer, Verizon, Progressive, Apple, and AT&T) through that lens with guest Mark Pollard - podcast host and CEO of Sweathead and Author of Strategy is Your Words. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
21 Mar 2024 | Hosts are People Too | 00:38:20 | |
Season 2 of Ad Infinitum continues with Episode 2, “Hosts are People Too”, discussing the importance of advertisers considering the hosts' humanity on the other end of the talking points. And that's why the guest is a real host and a real person - Jordy Meiselas - one of the three Founders of MeidasTouchNetwork and co-host of The MeidasTouch Podcast. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
24 Apr 2024 | Branding with Your Eyes Closed | 00:37:59 | |
Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
29 May 2024 | Scary Ads | 00:56:04 | |
In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning podcast Ad Lucem. Stew is joined by two guests:
Key points from the discussion:
The second half of the episode focuses on analyzing four ads from the podcast Ad Lucem:
The overall takeaway was that while 60-second ads provide room for storytelling, the additional time must be earned through engaging, relevant content. Shorter ads may be preferable for fiction podcasts unless the extra length enhances the listening experience. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
26 Jun 2024 | Sound Business is Sound Business | 00:48:01 | |
Season 2 Episode 5 of Ad Infinitum is titled "Sound Business is Sound Business" and is all about B2B advertising in audio. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
17 Jul 2024 | Audio's Rule of Thirds | 00:48:19 | |
In this episode, "Audio’s Rule of Thirds", Stew Redwine's guest is Mike Jensen, CEO of Rhapsody Voices and they discuss how brands can best connect with hosts, what the ingredients of a persuasive host read ad are, and rating some recent movers and shakers in the podcast space form Magellan.ai’s May 2024 report - MeUndies, Rakuten, IBM, and monday.com. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there are also timeless rhetorical appeals: pathos, logos, and ethos. And with Rhapsody Voices, Mike Jensen, focuses on three things to "deliver on the connectivity between the host, the sponsors, and the audience.” Mike's three suggestions for CAO's who want to make the ads work better than ever?
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
05 Aug 2024 | Audio Affects | 00:37:18 | |
In this episode, Stew Redwine and guest Kraig Kitchin discuss the power of audio and its effects on emotions, memory, and perception. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
11 Sep 2024 | Sonic Truths | 00:30:14 | |
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different. This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths." It discusses the evolution of McDonald's sonic branding and its current and future audio recipes with guest JJ Healan, Vice President of U.S. Marketing, Brand Content, and Culture at McDonald's. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
19 Sep 2024 | Simulacrum Ex Machina | 00:40:29 | |
In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds. Plus–breaking down ~$20M in audio ads from Magellan.ai's Top Podcast Sepnders Breakdown, including advertisers BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds). Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
30 Oct 2024 | Congruent Cues | 00:43:58 | |
In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
27 Nov 2024 | The Authors of Audio Branding | 00:48:08 | |
Season 2, Episode 11: "The Authors of Audio Branding." Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
13 Dec 2024 | A.I. Loves Everybody | 00:25:37 | |
In this special episode of Ad Infinitum, Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes, President of Benztown and host of Chachi Loves Everybody, and Masa Patterson, VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI, an innovative tool that streamlines the creation of professional audio advertisements by generating scripts, selecting music, and producing mixed spots in real-time. Listeners gain insights into how Spec AI empowers account executives to pitch ad concepts with ready-made spots, bridging the gap between creative vision and client buy-in. The episode also highlights the nuances of using generative AI responsibly, ensuring creativity remains central to the process while leveraging AI to save time and spark ideas. Through a hands-on ad creation session for OXFORd, they showcase the platform's flexibility, demonstrating how it can craft compelling, custom-tailored audio that resonates with clients and audiences alike. This episode celebrates the intersection of AI and human creativity, emphasizing the potential for AI to enhance—not replace—the artistry of audio advertising. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
03 Jan 2025 | One Amazon to Rule Them All | 00:47:57 | |
In 2025's inaugural Ad Infinitum episode, Stew gathers an all-star panel to dissect Amazon's multi-million-dollar podcast advertising strategy. Joined by Amelia Coomber, CMO at Podscribe; Adam McNeil, SVP of Client Services at Adopter Media; Paul Riismandel, President of Signal Hill Insights; and Arielle Nissenblatt, founder of Earbuds and podcasting advocate, the group dives deep into a series of Amazon audio ads and doesn't pull any punches. From candid critiques to constructive insights, this episode gives several podcast professionals' POVs on how Amazon shows up in audio across its vast portfolio—including Audible, Whole Foods, Amazon Prime, and more; concluding with a challenge to the creative teams rooted in the resonant words: "With great power comes great responsibility." Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
31 Jan 2025 | The State of Sonic Branding | 00:56:51 | |
In the Season 2 Finale of Ad Infinitum, host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world:
This episode reveals how sonic branding can transform brand recognition and ROI. From Intel's game-changing mnemonic to Mastercard's innovative sonic ecosystem, listeners will discover why sound isn't just another asset – it's a strategic imperative that's reshaping how brands connect with consumers across every touchpoint. For Chief Audio Officers, the numbers make the case: while only 16% of advertising is correctly attributed, sonic branding delivers 700% better branded attention and drives response rates up by 30%. With one Fortune 100 company declaring it "the most leveraged item on their balance sheet," this deep dive into sonic branding isn't just informative – it's essential intelligence for staying competitive in an increasingly audio-first world - and... it's fun. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
14 Feb 2025 | Audio is for the Children | 01:00:45 | |
Ad Infinitum S3E01 | Audio is for the Children Episode Summary: Gen Z Media has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like Six Minutes, The Unexplainable Disappearance of Mars Patel, and The Big Fib. Deborah and Jeremy share insights on the intersection of fiction podcasting and kids & family content, the ethical considerations of advertising in the space, and the creative strategies that make ads in these genres resonate. And no episode, well, most episodes, aren't complete without the analysis of recent real-world ads from top spenders identified by Magellan AI - and this episode includes ads from BetterHelp, Mint Mobile, Amazon, and one for Gen-Z Media. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
01 Mar 2025 | Stay Safe in Sound | 00:45:34 | |
In this episode of Ad Infinitum, host Stew Redwine explores the evolving landscape of brand safety and suitability in audio advertising—a critical challenge as brands navigate an ever-changing media environment. Joining the conversation is Suzanne Rico, journalist and host of The Man Who Calculated Death, a podcast that dives into her family’s history and its resonance in today’s world. Together, they unpack the nuances of brand safety, from navigating advertiser concerns to the complexity of historical narratives in media. Suzanne shares her firsthand experience in selling and distributing a high-stakes story, the unexpected roadblocks she encountered with advertisers, and why context and intent matter more than just keywords when it comes to brand suitability. Of course, no episode would be complete without Ad Infinitum’s signature segment: an analysis of real-world audio ads from top spenders identified by Magellan AI. This time, Stew and Suzanne break down ads from BetterHelp, Amazon Pharmacy, Rocket Money, and Ritual, revealing what works, what doesn’t, and what advertisers can learn from them. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
27 Mar 2025 | Sonic Justice | 00:52:55 | |
In Ad Infinitum Season 3, Episode 3 - "Sonic Justice," Stew Redwine is joined by legal entrepreneur, founder of 1-800-NOCUFFS, and audio ad icon Darren Kavinoky to explore how bold, memorable local radio spots can deliver attention, affinity, and action in a sea of sameness from many Brand (bland) advertisers. We can all recite the jingles and often preposterous intonations and taglines of local radio advertisers. They are founders and small business owners like Darren who have to lay it all on the line to make their audio ads work. If things don't work out, they're letting people go and possibly going out of business. So they play to win. You'll find out how Darren won big time in audio in this episode and get some GREAT advice to running a small business that goes way beyond how to make unforgettable audio ads that call people to action. From humble beginnings and business-card ads in Russian newspapers to building one of California’s most recognized legal brands through the airwaves, Darren’s story is a crash course in founder-led audio success. Together, he and Stew break down why playing it safe is the real risk, how to build trust with sonic branding, and the five-pillar mindset that helped Darren grow from solo practitioner to multimillion-dollar firm. You’ll hear: This one’s for the audio rebels, the founder-CEOs, and every CAO ready to trade boring for bold and reap the rewards. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. | |||
17 Sep 2023 | Ad Infinitum Trailer | 00:01:12 | |
Ad Infinitum is the award-winning podcast solely focused on audio ads, the creatives who make them, the latest thinking that informs them, how the space is evolving, and a roundup of recent audio ads with analysis by Stew Redwine and each episode's guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn. |