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AcuSprout: Acupuncture Podcast (Stacey Whitcomb Dipl OM)

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DateTitreDurée
21 Jul 2022ACU-035 Mindset Monday: The Wounded Healer In Medical Practice00:32:35

Can you practice medicine as a wounded healer archetype?

As children we may have had to read the room before we walked thru it because we were physically or sexually abused by family. We might have learned to know how someone feels by how they moved thru the room or even opened a door. 

 

We might recognize a parent or sibling on the edge of some sort of meltdown and found that if we do or say something special we could not only get “love”, but also change the potential outcome of that mood. 

We develop “extra-sensory awareness” to survive our situation which later is VERY useful when working as a healer.

We develop “extra-sensory awareness” to survive our situation which later is VERY useful when working as a healer. I often just “know” what points to use. Especially if I palpate and touch someone. I often know when someone feels worse or better than they are letting on because i can feel it in my body. I can feel the second someone shifts when the needles are in because I can feel it in my body. This doesn’t just happen for me in clinic. This happens everywhere. But I use it in clinic. Because it is a gift. If I can keep my panic monster at bay and the imposter syndrome monster quiet, treating patients just flows for me.

 But it is a double edged sword. We have to look for ways to allow those wounds, use our powers to help others heal, all while honoring our own ongoing process of not being perfect yet being perfectly lovable because of it. 

Honor your own ongoing process of not being perfect, yet being perfectly lovable because of it. 

We also need to understand that many humans who were also wounded do not become healers. They become people who wound. Because they were disempowered they crave control and power and often gain that by wounding others. As healers we need to understand that WE are uniquely gifted in helping those wounded wounders similarly heal their traumas and thereby potentially healing others instead of hurting them.

WE are uniquely gifted in helping those wounded wounders similarly heal their traumas and thereby potentially healing others instead of hurting them.

In my experience of working with other practitioners, and being a wounded healer myself i have identified :

Three ways Wounded healers go wrong in practice. 

  1. Overcompensation

New practitioners are especially vulnerable to this pattern because they often have a high level of imposter syndrome which is completely normal but our reaction because of our past trauma is not commensurate with the challenge. We tend to over give and try too hard. Or we become frozen and don’t perform the things we know will bring more patients and create more success. 

  •  2. Feelings of Low Self Worth
  • Why would anyone come see me?
  • I can’t charge that much!
  • I don’t put them on a treatment plan because I want to earn their trust first.(Letting them decide you are good enough.) I didn’t ask them if they wanted to reschedule.
  • I didn’t ask them for a google review even though they were SO happy about getting better.
  • I didn’t ask them if they had friends who might like my services.
  • I can’t start a practice, I don’t know enough.
  • You tend to get Stuck in perfection. It Feels like you are failing a patient even tho they are getting better.
  • AND…..  I need to learn more before I can……
  • 3.Have a great desire to help but have poor boundaries.
  • You give too much.
  • Share too much.
  • Care more than the patient does.
  • Burns out early on.
  • Thinks about the patient on personal time.
  • Studies for...
28 Jun 2022ACU-033 How Creating A Niche Community Network Was Foundational in Her Practice with JoAnne Bates D.C.00:52:07

can choosing a niche really help get you out of the gate?

For any new health care practitioner choosing a niche can feel really uncomfortable. And honestly, it is not the only way to launch a practice, but it is one way. And a really beneficial way at that!

Listen in while I chat with one of my friends here in Bellingham who launched a medical practice one year ago, chose a niche and built an entire supportive community around that special population.

This is such a beautiful way to support your patients or practice members as JoAnne prefers to call them AND support other like minded professionals also grow their practices.

Prepare to feel inspired!!!

today’s guest

JOANNE BATES D.C., ROOTED IN WELLNESS CHIROPRACTIC

Dr. JoAnne is the owner and founder of Rooted in Wellness Chiropractic in Bellingham, WA. She primarily serves the perinatal and pediatric population. Her passions lie in supporting and empowering women throughout their pregnancy journey and beyond. She received her Doctorate of Chiropractic degree from Life Chiropractic College West in the Bay Area and is continuing her education through the International Chiropractic Pediatric Association (ICPA) to further her knowledge on all things chiropractic, pregnancy and pediatrics. Outside of the office, she loves getting out and exploring the beauty that is the PNW and playing with her Australian Shepherd, Mozzie.

you’ll learn

  • Why and how she chose a niche, and how it affected starting her practice.
  • Things she would do differently.
  • How having a cash practice is working for her.
  • How she talks about money and payment with her practice members.
  • How the Bellingham Birth Collective was conceived. (See what I did there?)
  • What is next with her marketing endeavors.

resources

  • Jane Electronic Medical Records. Use this link to get your first month free!
  • Follow AcuSprout on Instagram and Facebook


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

03 Jan 2023ACU-047 Case Study: Knee Pain Treated With Chinese Herbal Medicine, with Phil Settels DAOM, of ACCHS00:59:15

ACU-047 In this episode I meet with Phil Settels the Dean and creator of the DAOM program at ACCHS, the Academy of Chinese Culture and Health Sciences. We decided to bring the long held tradition of teaching thru case studies to the AcuSprout airwaves.

  • We talk about Phil’s training with Dr. Huang Huang and how the Ten Key Formula Families is and integral part of his SHL diagnostic process.
  • We discuss abdominal Fukushin diagnosis.
  • We discuss how he decides between treating low back or knee pain with a formula or local orthopedic acupuncture…or both
  • Phil talks about one of his first clinical mis-steps with Ma Huang and how it resolved.

Listen in and puzzle through with me as Phil presents a case and shows me a new way to reason through the formula prescription based on his teachings with Dr. Huang Huang, Arnaud Versluys, and Dr. Suzanne Robidoux.

Enjoy the journey and get a flavor for the teachings of the DAOM program at ACCHS.

Join The Monthly Newsletter

Explore What Jane Has To Offer!!!

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

08 Nov 2022ACU-043 Case Study: A Classical Chinese Medical Herbal Case Study with Phil Settels DAOM, of ACCHS01:01:46

In This Episode..

ACU-041 In this episode I meet with Phil Settels the Dean and creator of the DAOM program at ACCHS, the Academy of Chinese Culture and Health Sciences. We decided to bring the long held tradition of teaching thru case studies to the AcuSprout airwaves.

Listen in and puzzle through with me as Phil presents a case and shows me a new way to reason through the formula prescription based on his teachings with Dr. Huang Huang, Arnaud Versluys, and Dr. Suzanne Robidoux.

Enjoy the journey and get a flavor for the teachings of the DAOM program at ACCHS.

today’s guest

PHIL SETTELS, DAOM, Dean of Academics at ACCHS

Phil Settels graduated from ACCHS in 2011. Early on in his engagement with Chinese Medicine, Phil had the opportunity to study with several amazing Shanghan Lun teachers, including Dr. Arnaud Verluys, Dr. Huang Huang and Dr. Suzanne Robidoux. Phil uses Classical Formulas almost exclusively in his own practice and in his teaching.

Phil was brought in to design the curriculum of the ACCHS DAOM program which started in 2017, and he is currently the Dean of Academics. This program was guided by the ideal of what would best serve clinicians while honoring both the roots of the medicine and its development over time, and empowering graduates to be stewards of Chinese Medicine. The program has a dual focus on Classical Chinese Herbalism as well as Orthopedics and Pain Management, with the goal that graduates have increased skill and confidence to treat any patient who walks through their door, whether their condition reflects an internal or a musculoskeletal dysfunction.

Explore What Jane Has To Offer!!!

Join The Monthly Newsletter

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

14 Feb 2023ACU-049 Case Study Part 1: Upper Back Pain Treated With Tung Style Acupuncture with Henry McCann DAOM00:36:07

Explore What Jane Has To Offer!!!

In this episode….

ACU-O49 Today I'm talking with Henry McCann, and we originally recorded this episode to share a case study with you, but what has been happening with my case studies is that they get really, really long, so I'm breaking this one up into two parts.

Be sure to tune in and subscribe so you don’t miss the juicy case presentation in Episode 50. But for now, here is wht you’ll learn:

  • Well, first we get to know Henry and his background.
  • Next we talk about Master Tung. Who he was and how it came to pass that we are now able to learn this style of Acupuncture
  • We touch on the basics of Tung style acupuncture, the type of needling involved as well as the fundamentals of the practice.
  • We spend some time talking about challenges that beginners experience and how to progressively work thru learning new systems while practicing the medicine.
  • Lastly, Henry share with us a simple marketing tip that works wonders in his clinic.

today’s guest

Henry McCann, DAOM, LAc, Dipl OM (馬爾博 中醫博士)

Dr. McCann is a licensed acupuncturist and doctor of East Asian (Chinese) Medicine with a private practice in Madison, NJ.  

Dr. McCann finished a BA and BM at Oberlin College following which he studied at the University of the Ryukyus in Okinawa, Japan as a Fulbright fellow.  He then attended the oldest college of East Asian Medicine in the United States, the New England School of Acupuncture.  In an effort to further his own clinical training he completed his advanced practice doctoral degree at the Oregon College of Oriental Medicine; as part of that degree he interned in the gynecology department of the Chengdu University of Chinese Medicine (Sichuan, China). He completed a certificate in Japanese Psychology with the ToDo Institute in Vermont, and coursework at the PhD level through Nanjing University of Chinese Medicine in China.

In addition to his clinical practice Dr. McCann is committed to bringing East Asian Medicine to a higher level by educating professionals in advanced concepts in acupuncture and Chinese herbal medicine.  He is an experienced teacher and is a core faculty member for the doctoral degree program at the Oregon College of Oriental Medicine where he teaches clinical case study writing, geriatric medicine, and Tung's acupuncture.  He is also on the faculty of the Pacific College of Health and Science in Manhattan teaching the medical classics (Huang Di Nei Jing and Nan Jing), and the Academy of Chinese Culture and Health Sciences where he teaches Tung’s acupuncture.  Dr. McCann has taught widely throughout the United States, as well as in Germany, Ireland, Holland, Austria, Indonesia, and Australia. He is a 12th generation lineage holding disciple of Chen Style Taijiquan, a 3rd generation lineage disciple of Hunyuan Chen Style Taijiquan, and a disciple of a Qigong lineage transmitted by Hu Yaozhen that originated with the Daoist Immortal Chen Tuan. Dr. McCann is also ranked as a 5th Duan in Taijiquan by the Chinese Wushu Association (with the rank being awarded in China). The Duan ranking system is similar to the "Dan" black belt ranking of Japanese martial arts (the Chinese system has 9 ranks, with 6th Duan being the highest technical proficiency level awarded).

Join the 3,2,1 Newsletter! Every month 3 business ideas, 2 Clinic Tips and 1 Burst Of Inspiration. I also include more in depth information that I can’t cover on the podcast. Don’t miss it!

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resources

  • Check out Henry’s
03 May 2022ACU-029 Simplified Bookkeeping For Your Acupuncture Practice with Sarah Quiggle00:54:48

Simplified Bookkeeping For Your Acupuncture Practice

Are you feeling confused about how to set up your bookkeeping? 

Confused about what taxes to pay or how much to put away each quarter? 

Do you feel overwhelmed about what software you should or could be using?

 If you are like me you want to understand and learn how it all works but you can’t seem to find the right help. Boy have I got the right person for you! 

It took me a couple years to find Sarah with Horizon West Bookkeeping, and I rode the struggle bus until then. But now my books are in order and I know where, how, and why to budget all of my income to ensure the success of my businesses. 

The best thing about Sarah and her team is that they meet you where you are. She loves to teach but is totally content to take over all of your bookkeeping needs so you can focus on patient care.

 Sarah offers a free 30 minute consultation to all AcuSprout listeners to ensure she is the right fit for your business. You can grab that opportunity at Horizonwestbookkeeping.com/Acusprout .

TODAY'S GUEST

SARAH QUIGGLE, HORIZON WEST BOOKKEEPING

Sarah Quiggle is an Advanced Certified QuickBooks ProAdvisor and a very detail oriented bookkeeper.  Her love for numbers led her to pursue a degree in Mathematics, where she graduated Magna Cum Laude in 2003. She is very organized and great at problem solving. She loves helping clients find solutions to what is troubling them most in their business.   

She lives in Central Florida with her husband and three children and dog, Scout. She enjoys reading, going to the Disney parks with her family, and listening to true crime podcasts.

Free 30 Minute Consultation!

YOU'LL LEARN

  • What to look for in a bookkeeper.
  • Biggest mistakes small businesses make.
  • Biggest problem you solve.
  • 3 Suggestions for new business owners.
  • Basic terminology and types of accounting.
  • Difference between a bookkeeper and accountant.

RESOURCES

  • Profit First by Mike Michalowicz (affiliate link) Game changing book!!!
  • Novo I LOVE this online bank. Instead of opening a bunch of separate accounts they allow you to move your money into “reserve” categories within the same account, providing you with a visual snapshot of where your money is.
  • Quickbooks is what I use and what Sarah teaches.
  • Horizonwestbookkeeping.com for your free consultation with Sarah.
  • Jane Electronic Medical Records. Use this link to get your first month free!
  • Follow Stacey on Instagram and Facebook

Mentioned in this episode:

29 Sep 2022ACU-040 Should A New Acupuncturist Start A Podcast? with Michael Max LAc.00:24:24

Are you a new Acupuncturist who wants to start a podcast?

Success is not a straight line. It is a succession of failed experiments, hard work, strong networks, support systems, timing and happy mistakes.

In this episode, on a random Sunday afternoon while testing new recording software a great little happy mistake of a podcast episode is born. I invite my Grumpy Uncle, Michael Max onto a mock podcast just to fill some airtime that I can later tinker with, but it was too good to not share.

Today’s Guest

MICHAEL MAX LAC.

I’ve been a student of acupuncture and Chinese medicine for going on 20 years now. It began as a curiosity as to how a few needles could not only resolve a stubborn health condition I’d had since childhood, but also improve my digestion, quality of sleep and mood. This lead me first to acupuncture school, and then Asia where I worked my way through the gate of Chinese language so I could study with doctors there. Today my work is informed by my clinical practice, the materials I read in Chinese from doctors of centuries past, and the teachers of our modern times who synthesize observations of the past with the challenges of the present. This podcast is rooted in my own curiosity, inquiry and appreciation for different points of view.

In this episode we discuss:

  • What it takes to create a successful practice.
  • How Qiological became the success it is.
  • Should a new Acupuncturist start a podcast?
  • Some basic ideas and tools to keep in mind if you DO start a podcast.

Resources:


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

22 Nov 2022ACU-044 New Acupuncturist Megan Neal On Starting A Family And A Medical Practice At The Same Time01:03:58

Are you a new parent AND graduate?

Trying to pass your boards in your last trimester and start a practice with a newborn?


In this episode I talk with Megan Neal as she navigates these GIANT life transitions and how she is SO ready to practice medicine!


As I see it, there is rarely a perfect time for anything. When is the perfect time to go to medical school? What about starting a family? When should you start working on your Doctoral degree? Or maybe it’s time to start taking better care of yourself.

What I have learned is that life just keeps getting fuller and fuller as you age. If there is a space in my closet I will fill it. If there is free time in my schedule, I will find ways of putting “more doing” in there.

What ever happened to slowly and gently building something of value? Of mindfully constructing the life we were born worthy of? Of gently inviting the blissful whispers of our dreams to slowly unfurl in our waking life.

Our fears of not having enough, not being enough and not doing enough cause us to race into jobs, relationships and life in ways that only cause congestion in our otherwise smooth and clear life path.

Our medicine is what I like to call slow medicine. It works best when we slow our lives down and focus only on the patient in front of us. It works best when the patient relaxes their grip on the speeding train of life for one hour of slow breathing, genuine care gently shifting the scales of life force back in their favor.

I want to invite you to consider practicing slow medicine. For yourself and your patients.

Today’s Guest

MEGAN NEAL LAC.

Megan Neal dedicated her life to the study of Acupuncture and East Asian Medicine after transformational experiences with it in her late twenties. At the same time in her life, she encountered yoga, Ashtanga yoga and then Integral Yoga, and has been walking the path ever since. Today Megan is an Arizona state licensed Acupuncturist, board certified by the National Certification Commission for Acupuncture and Oriental Medicine, NCCAOM, expected November 2022. She is also Arizona state certified by the Council of Colleges of Acupuncture and Oriental Medicine, CCAOM, in Clean Needle Technique. Upon graduating from her three year masters program, her and her husband had a beautiful baby boy. She was fortunate to use what she had learned to care for herself in the journey to motherhood. She was thus inspired to specialize in women’s health- fertility, pregnancy, perinatal and postpartum care. She has no spare time but if she did, she imagines she would again enjoy writing morning pages, finding hidden pools on Mt. Lemmon, playing the harmonium, five rhythms dance, and continuing to nerd out with her collection of Chinese Medicine books. 

Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??

Be sure to subscribe so you don’t miss a thing!

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You’ll learn:

  • How Megan managed to take boards in her last trimester and then with a newborn.
  • We talk about introverted marketing often, but Megan is an extrovert and her attitude about networking at a health fair is inspiring.
  • Find out how she chose a niche and why.
  • We have differing opinions about strategically taking board exams. Listen in to figure out what is right for you.

Resources

  • Trying to pass board exams? Here are the resources mentioned in the episode
  • TCMTests (my personal recommendation)
  • HB...
03 Mar 2023ACU-050 Case Study Part 2: Upper Back Pain Treated With Tung Style Acupuncture, with Henry McCann DAOM00:49:57

Explore What Jane Has To Offer!!!

ACU-050  This is the part two of a case review I did with Henry McCann. We discuss how Henry treats neck and arm pain with Tung Style Acupuncture. If you missed the first part, be sure to check out Episode 49 where we had a brief chat about the importance and differences between the DAOM programs and the DACM programs. We learned about Henry’s path and teachings in Chinese medicine which include teaching extensively in the US as well as abroad. We learn about the history of Master Dung and this system of acupuncture and how it differs from the Tan method.  and lastly, We discuss Henry’s books which you can find in the show notes.

In today’s episode we do a thorough case exploration.

Here is a glimpse of the case. She's a female in her forties and she came in with complaining basically of pain in her upper back and her shoulder that was radiating into her right arm. She has a C-6, C-7 disc herniation and there is pain and numbness going down into the right arm. There's numbness in the fingers.

Upon palpation, Henry determined she was really complaining of pain in the area of the superspinatus. She definitely had trigger points in the, the upper trapezius on basically all on the right side. There was definitely some scaling involvement, some elevator scapula involvement.

Listen in to see how the case unfolds.

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Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

08 Aug 2023ACU-056 Business Basics: Proper Medical Documentation For Your Acupuncture Practice with Stacey Whitcomb LAc. and Megan Lindsey DACM00:59:28

Schedule your 15 minute bookkeepping consultation here!

Explore What Jane Has To Offer!!!

Proper medical charting is crucial in maintaining accurate and organized records for your acupuncture practice.

ACU-056 This highly requested episode comes on the tails of episode 055 where Megan and I discussed treating multiple patients an hour. As a result of that episode I got a lot of requests to review proper medical charting and specifically what should be in the re-evaluation. Listen in as Megan and I discuss proper medical charting for your acupuncture practice.

you’ll learn

  • Why proper charting is SO important. It’s not just about getting paid!
  • What the language of medical charting consists of.
  • The most important items the need to be in the evaluation and follow ups.
  • What should NOT be in the evaluation.
  • What S O A P stands for.
  • What the heck is OPQRST and how can it help you streamline your interview?
  • How to use “life effect” as part of the rating scale. 
  • What outcome assessment tools are and how to use them to ensure reimbursement.
  • How to use CPT codes properly.
  • Why a prognosis is so important and how to frame it.

Join The Monthly Newsletter

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

16 Mar 2023ACU-051 3 Strategies To Retain Patients And Increase Revenue with Stacey Whitcomb LAc.00:32:02

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In this episode……

ACU-051  Today I’m going to talk about the biggest mistakes I see newbies making with regards to patient retention that keeps you from gaining any traction. No matter what type of marketing you do, how much you spend on advertising, If you cannot keep your patients committed to a treatment plan long enough to get well, then you are spinning your wheels. 

Now before I go any further I feel like it’s super important to define patient retention. Patient retention is a practice’s ability to turn new patients into loyal patients. Patient retention is measured as a percentage, which you can calculate by dividing the number of returning patients by the total number of patients for your practice minus the number of new patients. 

The higher your retention rate is, the better it is for your practice. That’s because patient retention and practice profitability are linked.

If you want an average practice then you would shoot for about 48%. Really we are getting ahead of ourselves, because you probably haven’t been in practice long enough to have enough numbers to play this game. 

As a new practitioner the goal is to create a relationship where the patient has recovered or is recovering from their chief complaint, they refer their friends and family to you, and they come back to get treatment as needed. 

The three most important strategies to consider with regards to patient retention are:

  1. YOU
  2. Removing barriers to entry
  3. Having multiple positive touchpoints (or creating a positive patient experience)

BONUS: You’ll want to listen to the end because I am going to give my top 5 secrets to building relationships and retaining patients.

Explore What Jane Has To Offer!!!

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

30 Mar 2023ACU-052 Case Study: Treating Chronic Regional Pain Syndrome With Electro-Acupuncture, with Anthony Von Der Muhll DAOM.01:01:33

Explore What Jane Has To Offer!!!

If you are an Acupuncturist you NEED to know about Chronic Regional Pain Syndrome. The pain level and duration of CRPS is so debilitating that people often take their own lives but this is something we are well equipped to help manage. There are also some pretty important contraindications that we need to take into consideration.

In this episode Anthony Von Der Muhll DAOM, who teaches Orthopedic Acupuncture and Sports Medicine at the Doctoral Program at the Academy of Chinese Culture and Health Sciences (ACCHS) introduces us to CRPS. Listen in as he walks us through the case and becomes an integral piece of this patients pain management process.

If you appreciate this episode, be sure to share it with others!

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Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

18 Jul 2023ACU-055 Business Basics: How To Run Multiple Treatment Rooms with Megan Lindsey DACM01:00:34

Explore What Jane Has To Offer!!!

Are you ready to level up? Not sure how to transition from 1 room to 2 or 3? This is such a common question I often get from my coaching clients.

How do you treat 2 patients an hour? As a business coach to new practitioners, I get this question SO often! So… I called in my friend Megan who purchased a very busy clinic as a relatively new practitioner and basically started her career treating multiple patients an hour.

We all definitely have our comfort zone as practitioners, but I think it’s important for you to consider getting to two rooms as quickly as possible. It’s more time and financially efficient and oh-so-fun! As new practitioners we often spend way too much time and do way too much per visit in one hour. Running 2 rooms an hour forces you to be efficient with your time and trust your needles to do the work. I promise it works! Listen in as Megan and I share our processes.

today’s guest

MEGAN LINDSEY, DACM, OWNER OF SILVER SAGE ACUPUNCTURE

Megan completed a bachelor’s degree in psychology from California State University Northridge before switching gears and coninuing her education at Yo San University of Traditional Chinese Medicine, a Taoist school with a 38-generation lineage, located in Los Angeles, Ca. She is a Nationally Ceritfied Diploamate of Oriental Medicine and a California Board licensed acupuncturist. After graduating in 2014 she struggled with opening her own clinic and finding her way. After some stops and starts in 2017, she landed on purchasing an acupuncture clinic from a practitioner who was retiring, She has unique insight into the pros, cons and profitability of this route of practice. More recently, she graduated from Pacific College of Health and Science as a doctor of acupuncture and Chinese medicine (DACM).

Megan is a direct and open person who has a knack for creating soft nurturing, aesthetically soul comforting environments. Her space helps patients sink deeply into healing while feeling safe and supported. She advocates for her patients to empower themselves through education and lifestyle changes. Megan practices in a wholesome, raw, heart-centered way. She provides patients with the support and tools they need to gracefully pivot into and through, life’s challenges.

FIND HER HERE:

Instagram: @silversageacupuncture

Website: Silver Sage Acupuncture

you’ll learn

  • Megan breaks her treatment down minute by minute to show you how she works.
  • I talk about my process when treating 2 patients an hour.
  • We discuss some of the systems you need to have in place to streamline the process.
  • Did you know that you can actually hold credit card information on file and run all payments at the end of the day to save time?
  • How to get new patients scheduled for their whole treatment plan on the first visit.
  • How to maximize your face to face time in order to fulfill proper treatment codes if you bill insurance.
  • How to chart efficiently and quickly.
  • Why treatment style matters if you run two rooms and take insurance.
  • How to manage rescheduling and collecting money efficiently.
  • How to train your patients and create healthy expectations from day one.

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Mentioned in this episode:

Schedule your 15 minute...

18 Jan 2023ACU-048 Overcome Perfectionism, Get Unstuck And Start Your Acupuncture Practice, with Stacey Whitcomb LAc.00:43:55

Hey friends. Are you stuck? 

Afraid to open your practice, get a job, go to a networking meeting, learn to play pickle ball, create an instagram reel?

Are you afraid of what your classmates, relatives, future patients, former teachers and your neighbor Bob think of you?

Think about it. If everyone were perfect:

What would comedians talk about?

Would you actually have a job or career?

And here is a tragedy I am not sure I could have gotten thru medical school without. 

The TV show, The Big Bang Theory would never have made it. I mean, this is a whole 13 year run of a show literally based on the imperfections of ALL of its characters. 

Not being perfect makes you interesting.

But before I continue I want you to know that I hear you. And I see you. Because i am you. I can make light of being a perfectionist and talk about how uninterested people really are about what you are doing. That it’s fine and you matter and that you are unique and perfect in all of your imperfections. But that doesn’t really get us to the root of the problem does it?

today’s episode

  • I uncover the root of perfectionism.
  • Talk about 6 ways to be an imperfect entrepreneur.
  • Share 8 steps to create a “whole” practice, not a “perfect” one.

resources


Explore What Jane Has To Offer!!!

Join The Monthly Newsletter

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

15 Sep 2022ACU-039 How To Use Social Media To Market Your Acupuncture Practice00:42:20

ACU-039 In today’s podcast I am going to share how to create effective social media posts to promote awareness of your Acupuncture Clinic.

What you'll learn:

  • Content creation and how to get the most out of your topics.
  • Where to start.
  • What tools I recommend.
  • Tips and Tricks to grow and get patients on Instagram.
  • How to use the 10 minute SMASH to grow your followers.
  • We will cover what to put in your profile bio.
  • How often to post.
  • The "must have" ingredients to each post.
  • And what NOT to do.

RESOURCES

  • Canva - simple graphic designs for everything
  • Hootesuite - social media post management
  • Later - social media management
  • Constant Contact - email marketing
  • Linktr.ee - put in your instagram bio to create email catch or schedule button

This is just another learning possibility. It is also a really great avenue to be creative if you are a creative person. I like it for that. I did NOT enjoy the very beginning of the learning process, but I am faster at it now an enjoy the process.

Jane Electronic Medical Records. Use this link to get your first month free!

Follow AcuSprout on Instagram and Facebook


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

14 Jul 2022ACU-034 Acupuncture Doctoral Programs Explained with Phil Settels DAOM00:57:30

What doctoral degree is right for you?

I see you. On facebook, asking everyone what Doctoral program is best. I also see you confused about the difference between a DAOM program and a DACM program.

I invited Phil Settels on today to clear the air. In today’s episode we are going to talk about:

  • The differences between the DAOM and DACM programs.
  • Why the DAOM is considered the “pinnacle” degree.
  • Reasons you may want to choose the DAOM if you are a new practitioner.
  • Why the DACM even came about.
  • What may or may not be in your best interest with regards to both programs.
  • Phil gives a broad overview of the DAOM program at ACCHS.

Today’s Guest

PHIL SETTELS DAOM, LAC., Dean of Doctoral Studies at ACCHS

Phil Settels graduated from ACCHS in 2011. Early on in his engagement with Chinese Medicine, Phil had the opportunity to study with several amazing Shanghan Lun teachers, including Dr. Arnaud Verluys, Dr. Huang Huang and Dr. Suzanne Robidoux. Phil uses Classical Formulas almost exclusively in his own practice and in his teaching.

Phil was brought in to design the curriculum of the ACCHS DAOM program which started in 2017, and he is currently the Dean of Academics. This program was guided by the ideal of what would best serve clinicians while honoring both the roots of the medicine and its development over time, and empowering graduates to be stewards of Chinese Medicine. The program has a dual focus on Classical Chinese Herbalism as well as Orthopedics and Pain Management, with the goal that graduates have increased skill and confidence to treat any patient who walks through their door, whether their condition reflects an internal or a musculoskeletal dysfunction.

Resources


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

02 Aug 2022ACU-036 Eight Deliberate Steps To Grow Your Medical Practice with Stacey Whitcomb LAc.00:18:06

Using deliberate practice to grow an Acupuncture Clinic

In today’s episode I am going to give you 8 intentional and deliberate practices to grow a soul fulfilling and successful Acupuncture practice.

Having a vision for your future, your career and your personal life will help you stay aligned with your calling, contentment and goals. And it’s okay if it changes along the way, or ends because then you can gather the information and feelings for this new situation and create another path forward with another focused intention. If you live with intention you will be less likely to wake up to a practice ten years from now that you dread. Treating patients you don’t enjoy. Not making the money you would like or traveling the world like you always wanted.

Here is the magical pathway:

  1. Ask yourself what you want.
  2. Create a vision.
  3. Set goals.
  4. Create phases.
  5. Outline action steps.
  6. Be consistent.
  7. Keep your head in the game. Spend time visualizing yourself doing it and what it looks like when you ARE there.
  8. Celebrate.
  9. Repeat.

In order to create a practice that you love and are in alignment with try this, but be flexible. Because things will change. Stay in tune and set quarterly appointments with yourself to touch base and make sure you still want what you are working towards. If an amazing opportunity comes along and it is in alignment with your vision but not part of the plan, grab it! Because when you get in alignment with your inner drive and self so does the universe. Accept the gifts. And when nothing is going your way and everything is an uphill battle. Re-evaluate. Is what you want in your highest good? 

Be flexible.

Be consisteent

Be curious

Enjoy the process.

Be kind to yourself

Be yourself.

Let me know how it goes!

If you enjoyed this episode be sure to subscribe so you don’t miss future episodes! 

And be sure to join my monthly newsletter where I share more support and inspiration for your new career journey.

Acusprout has partnered with the BEST EHR company ever! Find out why everybody LOVES Jane!

Explore What Jane Has To Offer!!!

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

12 Oct 2022ACU-041 ​​​​Diversity, Equity and Inclusion: A Conversation About How To Expand Your Thinking And Create An Inclusive Healthcare Clinic, with Kiki Toth of Jane00:55:21

Diversity, Equity and Inclusion in your medical practice starts with YOU.

The willingness and courage to have uncomfortable conversations so that your clinic stands on ethical ground starts with doing your own internal work. To sort thru your own programming and call yourself out to become a better human and practitioner is the first step to building a safe and inclusive clinic and becoming aware of how much hidden bias affects healthcare and treatment outcomes.

I don’t think any of us would ever intentionally do something in clinic or elsewhere that would diminish another person, but bias in healthcare is a very big detriment.

I was very uncomfortable in this interview, and with good reason! I was ignorant. I was hiking into unknown territory with a moral compass, but no map. I am really grateful to have had such a generous and kind tour guide in Kiki to start my journey.

Today’s Guest

Kiki Toth, Product and DEI Specialist at Jane

Hi! My name is Kiki and I'm a Product and DEI Specialist here at Jane. I've worked in a few areas at Jane since starting in March 2020, including Support helping out our customers and as a Learning and Development Associate guiding our newbies through the beginning of their journey here at Jane. Throughout all of my work, DEI has been one of the most passionate aspects of my role. I hope to inspire others to actively work on creating an inclusive and equitable work environment for everyone. We all walk through the door with our own story and my purpose is to highlight these stories and empower marginalized communities.

In This Episode We Discuss:

  • What DEI means.
  • Why having conversations around DEI is uncomfortable for most people.
  • What to consider in your clinical practice.
  • How we might be blinded about our own biases.
  • Where to start learning about how to be a better and more informed person.

Resources:


Explore What Jane Has To Offer!!!

Acusprout has partnered with the BEST EHR company ever! Find out why everybody LOVES Jane!

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

26 Oct 2022ACU-042 Employee or Independent Contractor? What's an Acupuncturist to do?00:29:18

Employee or Independent Contractor? What's an Acupuncturist to do?

Oct 26

Are you a new Acupuncturist?

Were you just offered an amazing JOB, to be brought on as an Associate?

Was the offer an independent contractor position?

Watch out! It’s probably not as great as it looks.

Listen in as I explain why.

ACU-042 Okay, so you've graduated and now you have to decide what's next. Maybe you already know where and who you're gonna work for, or where your clinic's gonna open, or who your ideal patient is, and maybe even what your treatment focus will be, but. I doubt it because life doesn't really work that way for most of us, and in my experience working with and supporting new practitioners, you don't really know what's next upon graduation.

Life gets jumbled again. You relocate, you have babies, you get divorced, you interview for jobs, you work for other acupuncturists, you share space and or you start your own business, et cetera, et cetera. But here's the truth. The snapshot taken five years after your initial career choice after your initial start as an acupuncturist is typically radically different.

So what you thought you wanted changed the location where you started no longer suits you. You worked for three practitioners before you found a clinic that resonates with your treatment style and goals. You thought you wanted to treat women's health challenges only to find out that hospice is where you truly belong.

I wanna tell you a little secret. It's okay, . It's supposed to happen. Just as it happens. You aren't doing it wrong and you aren't failing. You did some serious growth in school. We went in as like, I'm gonna be super cheesy here for a second, but you went in as a caterpillar and now you're about to fly.

Seriously. Now think about this. Think about how much you have changed from the beginning of school to where you are now. And I know that this is super cheesy, but serious. Take some time to get used to those wings, like take your time and be gentle with the new version of you. If Chinese medicine teaches us anything, it's that everything has cycles and so does your career.

You're going to have to learn to grow into your practice, and it's okay to change directions, and it's okay to change your mind about things as your experience levels change.

What you’ll learn:

  • Employee vs Independent Contractor as defined by the IRS.
  • The history of the FLSA, (Fair Labor Standards Act) which in 1938 set minimum wage and standard guidelines of employment.
  • The present politics. How Trump changed it and how Biden is working to re-instate the original and make further, more solid distinctions.
  • How the business owner benefits and the associate does not benefit as an Independent Contractor.
  • Current standard payment as an employed Associate.

Resources

  • IRS Definition
  • Recent publication Oct 2022 in federal register of Biden trying to reinstate original emphasis on definition.
  • Article on Bloomberg Law website discussing how Trump changed the emphasis on how to delineate between IC and Employee and how Biden is working to change it.
  • Episode 20 with MaryAnn Geness...
17 Aug 2022ACU-037 Mindset Monday: The Wounded Healer In Business with Stacey Whitcomb LAc.00:34:03

“Wounded Healer” In Business: How Build A Medical Practice That Is Safe For Your Patients AND For You!

If you don’t create a practice with practices in place to continually check in with yourself as a “empath, wounded healer, or highly sensitive person”, you may actually be causing yourself harm.


Much like everything else in life, the world is a very different space for empaths, wounded healer and highly sensitive people. Seemingly small things can trigger your nervous system and suddenly you can’t figure out why your heart is racing and you feel like you need to run, or you need to be in a quiet space for a few minutes…..or days. And if you are an empath like me, that is just what can happen before breakfast.

In this episode I talk about the top three things where the “wounded healer” struggles in creating a safe and healthy (for them) medical practice and how to shift and create healthier practices so you can love the practice you create.


In this episode I talk about the top three challenges we face which include poor boundaries, overcompensating and low self esteem. (Conversely, I don’t actually talk about your superpowers! I’ll give that a gander in another episode! ) Then I give detailed business suggestions to put in place to ensure that when things get challenging your nervous system doesn’t get hijacked.

resources



Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

31 May 2022ACU-031 Acupuncture Software: My 5 Favorite Software Solutions To Streamline Business00:19:21

Enjoy a quick review of my favorite systems!

In this episode I cover my top five software systems to streamline my Acupuncture practice. I use these tools to streamline the business stuff that I don’t particularly love spending time on but are necessary to my practice.

I wanted to share them with you because as a new practitioner you really shouldn’t spend too much time trying to make decisions about software.

You just need to make a quick choice and move your focus to activities that will engage people’s interest and draw them in your doors.

quick links

* SOME OF THESE LINKS ARE AFFILIATE LINKS AND BY CLICKING ON THEM I MAY RECEIVE A SMALL COMMISSION, BUT THEY ARE ALL PRODUCTS THAT I USE AND STAND BY. THANKS FOR SUPPORTING THE SHOW!

  • *Quickbooks You can get 30% off your first 6 months!
  • *Canva is my go to for all of my social media designs, photos for my website, templates for my newsletters and overall branding.
  • *Google Workspace is my go to for email, storage for research files, policies and procedure manuals, AND I have also used Google Voice for my phone number.
  • Square is the POS system that I like. Do your research on this one! Choosing a POS will depend on your EHR or awesome business bank rates. The reason I chose Square is because not all POS systems will take health savings account cards, but Square does.
  • Squarespace is my website provider. I also designed all of my websites. It’s doable!!! Go for it!
  • Blue Poppy is my favorite for granules and patents.
  • Springwind is my favorite for raw herbs.
  • *Horizonwestbookkeeping.com for your free consultation with Sarah.
  • *Jane Electronic Medical Records. Use this link to get the “Helper Rate” or your first month free!
  • GO TO THE TOOLS PAGE TO FIND MORE AWESOME DEALS FOR YOUR PRACTICE.

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

11 Jul 2020ACU-001 Welcome to the AcuSprout Podcast! 00:09:46

WELCOME TO THE ACUSPROUT PODCAST! 


 Are we a good match?

Let"s face it. Being new at anything can be slow going. Most Acupuncturists just want to hit the ground running and make some well deserved cash. I really wish it worked that way, but reality is far from this mystical unicorn ideology if you want to start your own practice. Starting a practice is at least worth another year of schooling, but maybe that's not even your goal. Maybe you want to work as a contractor or an employee for a couple years. Perhaps.... you will escape the "business classroom".  (Unlikely!)  At some point you are going to have to roll your sleeves up and gather some skills. AcuSprout is the perfect place to slowly build up your business skillset arsenal one podcast at a time. Join Stacey Whitcomb DiplOM, LAc. and the community! Grab your seat at the communal table and let's share with each other some tasty treats on how to grow heathy practices.

NOTE: I mention building a Patreon community in this podcast. There WILL be a community evolving. I am re-evaluating it’s genesis. Keep listening for ways to connect!

Show notes for this episode can be found here:
https://www.acusprout.com/podcast/welcome-episode001

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

07 Aug 2020ACU-002 Intro To Business Accounting with Jennifer Spidle00:59:35

 Management wizard of the 20th century Peter Drucker once said, “If you can’t measure it, you can’t improve it.” While this applies to most facets of business, NONE of us are impervious to the deleterious effects of not managing our money.

This episode is dedicated to Acupuncture Practice Accounting 101. Jennifer Spidle of https://www.spidleofficesolutions.com/ provides basic fundamentals and guidance in setting up a new practice. She and host Stacey Whitcomb discuss basic accounting software while defining accounting terms and processes. 

Don't know how to define your business? Should you be a sole proprietor, a LLC. or a S Corp? By the end of the podcast you will be crystal clear on how to proceed.

Show notes and recommended software tools and a special offer from Jennifer can be found here:

www.acusprout.com/podcast/accounting101-episode002



Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

13 Aug 2020ACU-003 Getting Yourself to "Right" Before You Launch Your Career with Dr. Cailin O'Hara01:02:43

Dr. Cailin O'Hara joins podcast host Stacey Whitcomb LAc. in this episode to talk about how to create an online presence. Except, that is not what really happens. This episode is much juicier, with an exploration of what it's like those first couple of years out of school, what can happen when you relocate with no connections, and how we found a similar passion to help new Acupuncturists launch. Holy Pandemic! We don't want you to make the same mistakes.
Deep into the cast, Cailin illuminates that instead of creating an online presence, simply taking the time and space to find your own presence as a launching point creates the resonance necessary for a successful launch of your practice.
We discuss a few simple tools that we both use to maneuver the digital world that you can start practicing with now!

Check out the show notes over here:
https://www.acusprout.com/podcast/-dr-cailin-ohara

Tune into the next podcast as I discuss all matters business with Qiological Podcast host Micheal Max

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

26 Aug 2020ACU-004 The Art Of Business with Michael Max, Podcast Host of Qiological01:11:22

 Legend and podcast host Michael Max of Qiological joins Stacey in this podcast to school new practitioners about money, marketing and how to drive traffic to your website so you can help people without ever even meeting them.

References:
Podcast: Qiological Leave him a rating and review!
Everyday Acupuncture Podcast (with Andrew Schlabach)
Qiological episodes with Stacey Whitcomb EAMP, LAc.

Show Notes:
https://www.acusprout.com/podcast/michael-max-qiological



Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

22 Sep 2020ACU-005 Welcome to Mindset Monday!00:19:13

 Welcome to Mindset Monday! Just a series of podcasts within a podcast where we dive deep into how your operating mindset affects your business and your life. In this episode Stacey discusses how we define mindset, how that might have shifted this year,  and what we can look forward to in future Mindset Monday episodes. This is the foundational step to finding the path to your dream life and career. 

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

01 Oct 2020ACU-006 Mindset Monday - How Values Create Efficiency 00:22:48

MINDSET MONDAY
In this episode Stacey queues up an exercise for you to explore your best life moment in order to find what you cherish. Those are the things that should guide your life. Those are the things you value. Those ARE your values. Get those dialed in and we will continue to line you up for your dream career.

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

09 Oct 2020ACU-007 Insurance Billing for Acupuncturists with Mori West 01:11:50

 In this episode Mori West joins Stacey in a deep discussion about Acupuncture and insurance billing. Tune in to learn more about what goes on behind the scenes of claiming ground and sharing codes with other medical modalities. What is it going to take for Acupuncture to continue to be represented and make a strong showing with the AMA?

TODAY'S GUEST
Mori West CPC is a certified professional coder and owner of Acuclaims, a Medical Billing company that works with Acupuncturists. For over a decade she has volunteered with various state and national Acupuncture associations and is currently the Insurance Chairman for the ASA, American Society of Acupuncturists. In addition, through her company Mori West Seminars she teaches insurance billing seminars on behalf of Acupuncture state associations, providing real world experience with up to the date information.

YOU'LL LEARN

  • Who the American Society of Acupuncturists are and why it is important for you to belong to your state association.
  • The AMA owns the CPT codes and why it is important that we are represented on the board.
  • Why the wording on codes is SO important and what we need to be watchful of with regards to wording.
  • What is the latest hoopla with CMS (Center for Medicare and Medicaid Services) and their invitation for Acupuncturists to treat low back pain. 
  • Why new Acupuncturists need to learn about codes, billing and charting even if they decide not to take insurance.
  • What new practitioners need to be aware of if they are employed and not processing their own billing. 
  • Stick around to the end and find out what has changed with regards to telehealth and mindfulness medicine.

RESOURCES

Centers for Medicare and Medicaid - CMS
Acuclaims billing service.
Learn about insurance billing at www.moriwestseminars.com
Learn about American Society of Acupuncturists here www.asacu.org


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

19 Oct 2020ACU-008 Mindset Monday - How To Attract Your Dream Patient With Your Mission Statement 00:23:55

MINDSET MONDAY
 Are you having trouble making all of the decisions? There are SO many choices to make as a new practitioner? How do you stay focused and pick a path? How do you get patients in your door??!!
In this episode we continue to build the foundation of your future with  a quick check in on the list of values you culled out Episode 006. Your values will help you make decisions and save your Spleen and time, in moving forward. Then we dive into your mission statement and why it is THE most important message on your website.
You will learn:

  • How to use your values to create a mission statement.
  • The recipe to a great mission statement.
  • How it is going to draw your dream patients to you.
  • The four key elements to ensure it stands the test of time.

CTA:

  • Send me your mission statement at hello@acusprout.com



Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

29 Oct 2020ACU-009 How To Process And Treat Motor Vehicle Accident Cases with Dr. Geoff Geness 01:12:47

ACUPUNCTURE FOR AUTO ACCIDENT INJURIES. HOW YOU CAN HELP.    

 I have such a huge fear of getting in a car accident that it actually launches me into at least level 3 anxiety every time I drive. We hit a deer when I was six years old and I was in the front seat. (I am old, y’all.) I still remember it in detail.  The car was totaled, all on my side. I was okay, or was I? 

  • Have you been in a car accident and had to receive medical care? 
  • Did you know that auto insurance is one of the only full insurance payers left? 
  • Did you know that 1-2 MVA cases a month can cover your overhead? 
  • Did you know that you are totally capable of helping these people?

Enter Acupuncture. Our medicine is holistically perfect to heal this kind of physical and emotional trauma. Listen in and learn how you can help!

TODAY’S GUEST


​DR. GEOFF GENESS, DC, LAC

Geoff Geness is one of the few dual licensed Chiropractors in Oregon, practicing both chiropractic and acupuncture to best meet the needs of his patients,  As a anatomy and physiology instructor, as well as structural diagnosis and orthopedic testing lecturer, he brings enthusiasm and clarity to the study of objective case management and evidence-based treatment of traumatic injuries.  He has been practicing CAM medicine since 2007, and teaches a diverse group of undergraduate through post graduate students preparing for careers in healthcare.   

"My understanding of anatomy from a bio-mechanical perspective informs the way I treat, and Chinese medicine allows me to treat the mental and emotional aspects of people to promote overall health. I improve the mobility of joints and muscles, thereby improving function and reducing pain, and enjoy guiding people back to health by educating them about themselves. I use acupuncture to directly and discretely touch the nervous system, and promote organ system health through herbal formulations. By approaching each person in relation to structure, chemical balance and energetics I strive to quickly address their concerns and improve their health.”

FIND HIM HERE: SPARKASHLAND.COM

YOU’LL LEARN

  • How to cultivate patient leads.
  • Steps patients need to take to get coverage.
  • How to provide a solid evaluations.
  • Key points in treating MVA patients.
  • Important documentation tips.
  • The most important things to know about billing a MVA case.
  • How to navigate coordination of care with other practitioners.
  • When to re-evaluate and close a case.

GET YOUR FREE GUIDE TO TAKING MVA CASES HERE.

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

07 Nov 2020ACU-010 Mindset Monday -The Importance of A Vision Statement to Your Acupuncture Practice 00:36:45

MINDSET MONDAY 

 We talk about intention so often in Chinese Medical School. Prior to treating that patient you need to have a clear intention, and you get there by doing a full evaluation, diagnosing and then formulating a plan. 

In business, our VISION is our INTENTION. It is the seeing before the doing. It is about getting clear on where we want to go, how we affect our community, how we want to do things, who we want to attract and how we want to behave. It’s the voice that guides the internal workings of your company, whether that is just you, or your staff of 20 employees. It is the quiet OM of your business which unites all parts into a cohesive entity.

YOU’LL LEARN

In this episode of Mindset Monday Stacey discusses:

  • A quick review of Values, Mission Statement and redirection in case you want to start at the beginning.
  • What is a vision statement?
  • The top reasons you need a vision statement.
  • How to define your company vision.
  • Ben and Jerry’s provides an amazing example!
  • I break down my AcuSprout vision.

CALL TO ACTION:

  • Work sequentially through the Mindset Monday Series here.
  • Have you listened to the latest interview about taking motor vehicle cases? It’s a way to financially sustain your practice. Listen here.
  • Share the podcast with a classmate or fellow Acupuncturist!

SHOW NOTES 


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

20 Nov 2020ACU-011 Five Pages You Must Have On Your Acupuncture Website01:03:13

MAKE YOUR WEBSITE SO SHARP THAT THE ALGORITHMS DRIVE NEW PATIENTS TO YOUR DOOR - EPISODE 011

 You can play on social media all you want, but if your website isn’t sharp you may be losing out on potential patients. Building a following on social media is like building a house on rented land. Your website is your house. Make it tight and the right patients will find you. After that, you can use social media to get them to your door. Let’s get to work and spruce up your website.

YOU’LL LEARN

  • The 5 Must Have Pages every clinic practice should have.
  • How to map your website out.
  • How to attract your ideal patients with your website.
  • What you should have, “Above the Fold”.
  • The special sauce recipe of how to go 2.0 with your website.

RESOURCES

  • Check out the website here for an example of providing a nice resource in exchange for an email address.
  • Don’t be shy! Scoop it up!



Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

03 Dec 2020ACU-012 Mindset Monday - How To Set Business Goals00:32:59

 What if you could have exactly what you want in life? How will you get there? You can’t get from point A to point B without a map. Same with your life. This podcast isn’t anything new or special. It is a simple prompt, a nudge and a reminder that in order to achieve great things you have to have a plan. I encourage you to listen and then take action and begin planning. Have some crazy dreams and then have some boring rudimentary goals. This life of yours is your canvas. You get to choose. Set your intentions and then get into action. Then, fall in love with the process. Someday I want you to come back to me and say how your badass goals at the end of 2020 launched your dream!

YOU’LL LEARN:

In this episode of Mindset Monday I discuss:

  • How important it is to evaluate the past before you launch new goals for your future.
  • I do a deep dive on S M A R T goals. An acronym to help you process your goals and help you move forward.
  • The questions to ask yourself when you feel like quitting.
  • Should you share your goals?
  • Do you need a plan “B”?
  • Where you should start.

CALL TO ACTION

  • Schedule a couple hours to set your goals for the upcoming quarter or year.
  • Head over to Apple Podcasts and leave a review!






Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

10 Dec 2020ACU-013 From Graduation to Start-Up Of An Herbal Pharmacy with Travis Kern LAc01:35:49

READY, SET, LAUNCH! 

In this episode I chat with Travis Kern LAc., one of the founders of  Root and Branch in Portland, Oregon. This is the story of how he and his business partner Travis Cunningham LAc., braved the system and launched a brick and mortar Herbal Pharmacy that serves practitioners all over the country (US),  in filling our patient’s herbal prescriptions.  

TODAY’S GUEST


TRAVIS KERN LAC. CO-FOUNDER OF ROOT AND BRANCH IN PORTLAND OREGON

Growing up in New Orleans as the son of a dietitian and in a very social household, Travis K. has always had a keen interest in the components of good living, namely food, drink, and community. He trained as a professional chef and had his first career in catering and restaurants. Travis uses his culinary training in the creation of herbal medicines, relying on a deep understanding of how plants and minerals change with heat and manipulation. Now with his training in Chinese medicine, he is able to channel that Southern passion for the good life into the research and design of life-changing medicines for people in need.

FIND HIM HERE:

  • www.rootandbranchpharmacy.com and if you are in Portland, stop by the shop and say hi. We always love to meet practitioners and talk to them about what we do and how we can help practitioners do what they do better.   
  • QUESTIONS? 971-288-5939 (They are super helpful with herby questions! I call them often.)
  • Instagram @rootandbranchpdx

YOU’LL LEARN

  • Travis explains the multitude of offerings Root and Branch has and how they can help new practitioners fill scripts for their patients.
  • The Genesis of Root and Branch is laid out in detail.
  • Do you know what the three most valuable business principles are? Listen in and find out.
  • How to win friends and influence the surrounding businesses with community service.
  • The most valuable way to get new patients is still the friendly BBQ. (Well, maybe not right now….2020.)
  • Do you know what the MOST important character asset is that will keep your doors open? This is BIG!
  • Yes, you can become your own bookkeeper, and you probably should! We talk about how.
  • Travis shares the inside scoop with how the Travis’s were able to open shop, and how they managed that risk.
  • Lastly you, yes you, ARE ENOUGH! So do the thing!

SPECIAL OFFER FOR ACUSPROUTS!

  • Get $25 in store credit when you set up a new practitioner account at Root and Branch. Here is your special link!
  • (This is an affiliate link. There is no cost to you, but I may earn a small commission. I only affiliate with businesses that I truly believe in.)

RESOURCES


CALL TO ACTION

  • Call someone and tell them you love them. That’s all. Life is too short to not tell people how awesome they are!



Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

17 Dec 2020ACU-014 How To Start An Acupuncture Practice00:20:49

FIVE PAIN IN THE ASS THINGS YOU HAVE TO DO FIRST 


This podcast is ONLY for the new practitioner, student, or seasoned acupuncturist who may be transitioning to business owner or independent contractor position. In this episode I teach you exactly what steps you need to take as you are finishing up your boards. Most of us can’t wait to get out and start practicing when we graduate, but have no idea that there are a gazillion boxes to tic off before we can even find a snazzy place to call, “Office”.  I am going to attempt to put them all in order for you so that you don’t have to muck around in the, “in between space” for very long. 

I am going to give you a little heads up. SLOW DOWN! This transition is going to take way more patience than you anticipate. There might be delivery jobs, bartending, Alaskan fishing, massage therapy, or any other job in the “in between space”.  Accept it. It kinda sucks and might not be what you had planned on happening. Hang in there! Stay in action and keep jumping through the hoops.

You are basically tilling the soil my AcuSprout friend! Has to be done before you put down those roots!

YOU’LL LEARN

  • I actually start off with a little reminder to check into your state licensing process. My hope is that you do this while you are a student. If it never occurred to you, you need to check NOW! Some states have approval boards that may only meet a couple times a year.
  • 1.)  Register your business. (Independent Contractors and Practice Launchers.)
  • 2.) Get your Employer Identification Number (EIN) 
  • 3.)  Open a Business Bank Account 
  • 4.)  Apply for a Business Credit Card
  • 5.) Talk to your Banker about a Business Line of Credit

PICK UP THE DETAILED SHOW NOTES HERE.

  • That’s it! Don’t worry! There will be a follow up with the NEXT 5 pain in the ass things to do, soon!
  • CALL TO ACTION

  • Direct Message me on INSTAGRAM. Have questions? I’m happy to help!











Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

07 Jan 2021ACU-015 How To Start An Acupuncture Practice II 00:35:00

FIVE PAIN IN THE ASS THINGS YOU HAVE TO DO SECOND

 This podcast is for the new practitioner, student or someone transitioning from contractor to business owner. In this episode I dish up your second serving of , “open a clinic pie”. Yep! A spoonful of sugar makes the medicine go down! There is absolutely NO WAY you can avoid this dish.  This acupuncture practice stuff requires a special balance. Here we are working on Yin within Yang. This episode is all about the things within the business that make it turn.
YOU’LL LEARN

  • I launch with special thanks to my support team and all of the 2020 podcast celebrities on my show.
  • Here is the link for the Qiological podcast. You are going to love it!
  • Here are the next 5 things to do: BUT WAIT! If you haven’t listened to episode 013 do that first.
  • 1.)  Get Malpractice Insurance 
  • 2.)  Choose an EHR
    • JaneAPP   
    • AcuSimple  
    • Unified Practice  
    • Or you can be old fashioned and use paper. Just be sure to understand the HIPAA regulations regarding the safekeeping of those files.
    • Check out GoogleWorkspace. (*Affiliate Link) You are going to need a HIPAA compliant email address anyway. Keeping records here may be a good way to start if you can figure out how to sign the documents. 

  • 3.)  Set up your Books (options)
    • Hire a bookkeeper to keep your books OR hire a bookkeeper to set them up and teach you how to do the things.
    • In episode 012, Travis Kearn suggests you learn how to set your books up with Hector Garcia CPA on youtube to learn the ropes. I agree. 
    • Then you can check out the online bookkeeping on GoDaddy. Or Check out QuickBooks if you need a bookkeeping system on steroids.

  • 4.)  Hire an Accountant
    • Ask other Acupuncturists who are similar to you who they use. A word of mouth referral is going to yield the best possible outcome.
    • Go for a consultation. Is their office organized? Are they timely? Good Shen? (LOL)
    • If you are confused at all, walk away. They should be able to explain everything clearly and have a nice little “to do” schedule for you.

  • 5.)  Pick a Domain Name
    • I like Hover. Or you could go with GoDaddy here, just don’t choose GoDaddy for both your website and your domain name.
    • * Some of the links on this page are affiliate links.If you purchase through an affiliate link there is no additional cost to you and often there is actually a discount. I may receive a small commission from the sale.



Mentioned in this episode:

21 Jan 2021ACU-016 Growing A New Acupuncture Practice with Regan Goodrich LAc.01:10:21


PLANT SEED, GROW PRACTICE, BE YOU.

Have you thought about how you want to present this medicine to the world? I mean, YOU are the artist of your own life, right? Do you even know the medium of your best communications? Do you write, perform, sink your toes in the mud, ask challenging questions that other people would never utter, or do you sing, do yoga, meditate, or cook? What is the best expression of you that isn’t actually you? 

While I cannot crawl through the curious mind of my next guest, I can see how she hiked through the natural world of her own inner landscape to gain a clear expression of what her practice of Chinese Medicine would become. You definitely want to check it out. Her website truly is just an extension of her personality and her newsletters are full of hidden puzzles where curiosity is rewarded with amazing little adventures. Seriously, if you want an example of a newsletter done fun, go sign up! Listen in and enjoy the journey!


TODAY’S GUEST


REGAN GOODRICH MSAOM, LAC., LMT., OWNDER OF SEED ACUPUNCTURE, PORTLAND OR.

Hello! My name is Regan Goodrich. I'm an acupuncturist and massage therapist by trade and a true believer in the human spirit. My hope is to inspire active participation in daily existence, to shift the mundane to something sacred. One million stars had to explode in the exact order in which they did for us to be here and that means you were made for this.

Seed was born from the idea that you already have everything you need to be your own hero. Imagine a giant sequoia tree swaying in the breeze. It all started as a tiny seed, finally taking root under optimal conditions to become its true, majestic form. My mission is to create an experience where you can explore and occupy your body in order to nurture your own unique seed, helping you to root down + sprout into your authenticity, health and well-being. This medicine is slow, steady and celebrates the cycles of life; expansion + contraction.

 I use a wide variety of modalities including acupuncture, electro acupuncture, bodywork, herbs, food choices, and movement suggestion to nudge your qi into a dynamic balance. I'm excited to meet you and can't wait to see where our journey will take us.


YOU’LL LEARN

  • Why Regan left a contractor position to work for herself.
  • Regan explains her patient flow and what she likes about it.
  • Let’s talk expansion at year 3. From 3 comes the 10,000 things.
  • It is SO important to have someone hold your balloon strings while you get going. Having support is key.
  • Starting with a completely blank slate after school? Maybe go to work for someone and learn the business.
  • Hang in there, this is a long game!

RESOURCES





Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

03 Feb 2021ACU-017 How To Make A Healthcare Website ADA Compliant with Attorney Rachel Schumont 00:38:46

IS YOUR WEBSITE ADA COMPLIANT? GET IT DONE IN 2021!

How do you make sure your website is ADA compliant? That is a huge question with multiple answers and hazy guidelines. In this episode I (Stacey) unpack the topic with attorney Rachel Schumont of Counsel For Wellness, located in California. 

I was recently strolling thru Facebookland looking to see if there was anything interesting and topic worthy to dig into with the podcast when I saw that one of the Facebook Aculanders was being sued for ADA non-compliance on his website. He is a solo practitioner. Not a large corporation. It lit the acu-twitterland on FIRE! There were SO many offers of information and help but no one really had any definitive answers or solid solutions other than to hire an attorney. I genuinely think everyone wanted to help him but let’s be real, we really don’t want THAT to happen to us either! 

I have been working with Rachel on a series of podcasts to present this Spring about all things legal in an Acupuncture practice. Luckily for us, she was willing to do some digging and able to offer up some education for this podcast. 

FIND RACHEL HERE:
INSTAGRAM
@COUNSELWELLNESS
COUNSEL FOR WELLNESS
WEBSITE

YOU’LL LEARN

  • The ADA is one of America's most comprehensive pieces of civil rights legislation that prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else to participate in the mainstream of American life -- to enjoy employment opportunities, to purchase goods and services, and to participate in State and local government programs and services. (www.ada.gov)
  • Healthcare providers, even solo practices can be sued for ADA non-compliance. (Yes, you too.)
  • The best way to ensure your site is compliant is to hire an expert to do an audit
  • Your best practice is to align with WCAG. You can take a look at the Web Content Accessibility Guidelines (WCAG) here. Then, when you can’t understand what the F*** they are talking about, go ahead and hire that expert.  
  • It is uncertain if your malpractice insurance will cover this if you get sued.You need to check with your carrier.
  • Widgets are good but they are not the firewall you are looking for. (See above. Hire an audit.)
  • Rachel discusses what happens when you get sued. What can those fines look like and will you have to hire an attorney? (If you are deaf, please reach out to me and I will send you a transcript of the show.) 

RESOURCES


CALL TO ACTION

  • If you appreciate this podcast, please leave a review on apple podcasts.  Don’t do it for me. Do it so other Acu’s can also access this info!


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

18 Feb 2021ACU-018 Why You Should Join Your State Association, with Beth Howlett DAOM, LAc.00:58:07

YOUR STATE ASSOCIATION IS  SUPERCALIFRAGILISTICEXPIALIDOCIOUS!!

Hey Sprouts! Are you feeling a little lost in all of the legal jazz your state is offering up?  Trying to figure out what hoops to jump through and in what order? Not really sure where to find some help

Did you know that your state association might have the answers you need? They may even have a detailed explanation or road map for you to follow. And even if  they don’t, the ASA has mentors to help you!! Don’t know who the ASA is? Listen in to get the 411, then go join your state association. Then volunteer! 

TODAY’S GUEST

Dr. Beth Howlett, DAOM, LAc, is the Vice President of Communications and Academic Services and adjunct faculty at Oregon College of Oriental Medicine (OCOM).  In addition to leadership and teaching roles in the field of Chinese Medicine, Dr. Howlett also serves as the Education Working Group Co-Chair for the Academic Collaborative for Integrative Health (ACIH) and the Board Chair for the Oregon Collaborative for Integrative Medicine (OCIM).


YOU’LL LEARN

  • How Oregon’s University level healthcare programs are championing collaborative systems that other states and organizations can learn from.
  • How we keep students linked to their state associations from graduation to start up.
  • This can happen at the school level by providing educational resources to students about what state associations have to offer.
  • At the state level, welcome emails or letters to new practitioners may be a helpful entry point.
  • Schools could host special events on campus around graduation time to onboard the new practitioners and create personal bonds.
  • At the ASA level states could be educated on how to create meaningful packets on how to get your business started.
  • States need to provide help where information is based on the specificity of the state.
  • Part of the bridge program could be on having a granular herbal medicinary and prescribing.
  • The Acupuncture Society of Acupuncturists has a mentorship program! The committee chair is Christine Cronin.
  • Listen in as Beth gives her top 4 things Acupuncturists do that could bite you in the ass later. (My words, not hers…)

RESOURCES

  • National Practitioner Survey: Attitudes and Practices Around Herb Sourcing: LINK
  • Oregon Association of Acupuncturists: (OAA): LINK   Facebook: LINK
  • Oregon Collaborative for Integrative Medicine (OCIM): LINK
  • OCOM/Kam Wah Chung Medical Collection Database: LINK
  • More about Kam Wah Chung: LINK
  • American Society of Acupuncturists (ASA): LINK
  • American Society of Acupuncturists State Association list: LINK

WHAT TO DO NOW…

  • Join your State Association and maybe even volunteer!! You can forge some pretty helpful relationships this way.
  • Be sure to participate in the National Practitioner Survey.
  • If your website is not ADA compliant, you need to listen to Episode 016.


Mentioned in this episode:

04 Mar 2021ACU-019 How This New Acupuncturist Grew Her Practice On Instagram with Caitria Thiele, LAc. 01:03:01

COULD THIS BE THE PRACTICE OF THE FUTURE?

 I went in search of a practitioner who was practicing medicine in the business model I was envisioning as a result of the Pandemic. A practice with multiple streams of income that housed an educational community and platform to answer questions and share the fundamentals of Chinese Medicine. A way to spotlight the spectrum of natural ways it can help people heal. I was looking for a way to treat patients in my office and remotely, and also a way to connect with an build relationships with people who want to be healthier but maybe aren’t ready for the needles while creating passive streams of income.

Here is what I found. I found a newish graduate who had a baby AND launched a practice a couple months after graduation. A social media expert who might catch up to The Rock sometime soon. A young, intelligent and well spoken woman who NEVER in ANY of our conversations let on that her life changing events were anything but motivational and helpful in her success. And I promise you that you want to stick around to the end to hear what her vision of success is.

TODAY’S GUEST


CAITRIA THIELE LAC., OWNER OF CONNECTED HEALING LLC.

Caitria's connection to the natural medicine realm began early in life, thanks to her parents who exposed her to chiropractic, acupuncture, biofeedback, and osteopathy for various issues throughout childhood. She began acupuncture school at a young age after stumbling upon a school 30 minutes from her hometown, where she felt an instant connection to TCM. Starting her practice just a few months before the birth of her daughter led to some outside-the-box marketing techniques that really paid off. She now practices in her dream clinic in Southern Wisconsin, working primarily with women's health, pediatrics, and mental health.

FIND HER HERE:

FaceBook: Connected Healing

Instagram: @connectedhealingcaitria

Website: ConnectedHealingLLC

YOU’LL LEARN

  • Caitria talks about the support systems she had when she started her practice.
  • The challenges of having a newborn as a single Mom and launching a practice were real, but they also catalyzed her practice to what it is today.
  • Caitria is an Instagram Pro. She talks about what it takes to use social media as her main connection to attracting patients.
  • I love her vision of success and you will too.
  • We dive into her practice model which includes a membership and masterclasses.
  • Her practice evolved because she focused on what came easy and doubled down on that. 

CALL TO ACTION

  • Go take a masterclass and then see if integrating this into your practice feels right for you.
  • If you like the podcast please let other people know about it. 
  • Leave a review on Applepodcasts!


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

18 Mar 2021ACU-020 Buy An Acupuncture Practice, Work For Someone Else Or Start Your Own Clinic? with Dr. MaryAnn Geness01:04:11

YOU’RE NEW……WHAT TO DO? AN EXPLORATION OF POSSIBILITIES.

 New practitioners have SO many choices to make that often feel heavy. We have been a cog in the wheel of the educational machine where we are told exactly what hoops to jump through for 4 years. Suddenly, we sprout into the “real” world and are taxed with the challenge of making a living again. The options of where, how, and with whom are abundant. 

Do you want to be an employee for a couple years? Do you know how much you should be paid? Should you be an independent contractor or an employee? Take insurance? Start our own practice? Or maybe you want to purchase a clinic. There are SO many steps involved in that too!

Listen in as I chat with MaryAnn Geness, DC. about EVERY aspect of business ownership. Dr. Geness has personally experienced every strata of the business world. She has been an employee, an independent contractor, associate, partner and boss. She has purchased a practice, sold a practice and dissolved a practice. She has owned large practices, a medium sized practice and a solo practice. She has pretty much done it all and we are fortunate that she is willing to share her experiences. 

Grab your tea and a cookie and enjoy the show! 

TODAY’S GUEST


MARYANN GENESS DC., OWNER OF SPARK CHIROPRACTIC AND ACUPUNCTURE

DR MARYANN GENESS has been in the healing arts for 25 years, first as a massage therapist and then as a chiropractor for the last fourteen years. She started into chiropractic as an Associate and then ran several large CAM practices, before selling her practice and downsizing to a smaller practice so she could also run a net-zero farm in Southern Oregon. As a practitioner, she uses gentle humor and understanding, allowing patients to feel safe and open to learning without the feelings of guilt that doctors' opinions can sometimes bring. She recognizes the importance of meeting people where they are and helping them get to where they want to go with love and self-respect. The time she spent as a massage therapist informed her techniques as a chiropractor and she spends a lot of time on the muscles and fascia along with the working on the joints.

Spark Chiropractic and Acupuncture

YOU’LL LEARN

  • What should a new Acupuncturist know about when considering employment vs. being an independent contractor?
  • Is is better to be paid a salary or work for commission?
  • What should we know about lease space and triple net?
  • What are the extra costs associated with leasing space?
  • Should a new Acupuncturist purchase an existing clinic?
  • What are the key elements to look for when purchasing a practice?
  • How do you find a practice for sale?
  • What key things should you take into consideration when purchasing a clinic?
  • What size practice is potentially the most lucrative?
  • What specific terms or stipulations to put in the purchase agreement.
  • How to finance a clinic.
  • Why you need to hire an attorney and an appraiser.

CALL TO ACTION



Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

01 Apr 2021ACU-021 Case Study: A Classical Chinese Medical Herbal Case Study with Phil Settels DAOM, of ACCHS00:52:10

CAN YOU GUESS THE FORMULA???!!!

 Are you a game geek? Love a good puzzle? Maybe a little competitive? Do you miss being read to in class? ME TOO!!! In this episode we are going back to the cozy classroom with Phil Settels LAc.,the Director and Designer of the DAOM program at ACCHS, The Academy of  Chinese Culture and Health Sciences. Phil reviews an herbal case he encountered in clinic and breaks it all down for me. Enjoy the show!

TODAY’S GUEST

PHIL SETTELS LAC., 

Phil Settels graduated from ACCHS in 2011. Early on in his engagement with Chinese Medicine, Phil had the opportunity to study with several amazing Shanghan Lun teachers, including Dr. Arnaud Verluys, Dr. Huang Huang and Dr. Suzanne Robidoux. Phil uses Classical Formulas almost exclusively in his own practice and in his teaching.

Phil was brought in to design the curriculum of the ACCHS DAOM program which started in 2017, and he is currently the Dean of Academics. This program was guided by the ideal of what would best serve clinicians while honoring both the roots of the medicine and its development over time, and empowering graduates to be stewards of Chinese Medicine. The program has a dual focus on Classical Chinese Herbalism as well as Orthopedics and Pain Management, with the goal that graduates have increased skill and confidence to treat any patient who walks through their door, whether their condition reflects an internal or a musculoskeletal dysfunction.

LINK TO JOURNAL ARTICLE WE DISCUSSED HERE.

CALL TO ACTION

  • Head on over and check out the DAOM program! Be sure to tell them who sent you! 

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

15 Apr 2021ACU-022 How To Stay Professional and Legal Online with Rachel Schumont 01:03:53

HOW TO STAY ON THE UPSIDE OF LEGAL IN A QUICKLY EVOLVING TECH WORLD

I’m a freedom lover. I LOVE to navigate this world my way and rarely does it come close to the societal norm. I think a lot of Practitioners of Chinese Medicine are like this. We tend to be the outliers and renegades. However, I often see the tendency for Acupuncturists to sweep legal professionalism into the gray space. Not doing due diligence with the “seemingly small things”, like HIPAA compliant emails and posting photos on social media. It’s easy to gloss over these details when starting a practice and it’s hard to recall specifically from our education what best practices are. Our ethics and jurisprudence classes are short and relatively boring and mashed in between the high demands of memorizing an entire pharmacopeia. SO….this is my continued graduation gift to you. Let’s till the proverbial soil and plant some very healthy and robust seeds. In order to keep that seed alive and help it grow, we might encounter some tasks that are not fun but necessary for it to thrive. The same goes for your career and practice. Stay informed about the ever-changing climate and world of technology. Just like following the rules of nature, there are rules that you have to follow with your practice so that you can thrive. In this episode we are going to touch on some laws and practices you need to be aware of as new practitioners. Make sure the light shines on the soil. No shady practices here. We are talking mostly about your online presence and what you need to be aware of with regards to social media, HIPAA compliance, BAA agreements, webinars, emails, phones, and newsletters.
YOU'LL LEARN

  • What services you might hire an attorney to provide you business.
  • PHI defined and exactly what our responsibilities are.
  • What is a BAA and why is it necessary.
  • Should you really be asking for advice on cases on Facebook??!!!
  • Can an Acupuncturist also be a Health Coach? If so, what legal protection would a practitioner need in place when coaching?
  • How does HIPAA influence our relationship with patients on social media?
  • Does your newsletter need to be HIPAA compliant? What about your phone? Yes and yes. I have a solution for you.

resources


call to action



Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

21 May 2021ACU-023 Guest Interviewer and Student, Sarah LeVaque LMT, Interviews Me!01:15:01

I have personal and professional mantras on repeat in my head all the time. Some are even incorporated into my meditations. Are you challenged with perfectionism? Me too.  Producing a podcast has taught me this: PROGRESS OVER PERFECTION. Since I have started podcasting nothing meets my perfect standards. Podcasts are raw and conversational. Grammar, punctuation and proper sentence structure doesn’t exist. I say f***. My interviewees cuss, their dogs bark and their kids play bowling alley outside their office while we record. As I have grown, my website is getting confusing and my branding colors are getting lost. It’s not perfect, but I think it’s helpful. I hope it’s helpful….. No. I’m sure it’s helpful!

Since I started my Acupuncture practice I have worked out of 3 different offices in 3 years. I started broad and am now re-defining my niche. I once had a pretty nice beginner website and now I am operating with just a landing page while I get my shit together, which takes time. Everything takes time. And I have two businesses, so it takes even more time. 

Before the pandemic I was able to pay myself a little bit. My practice was growing. Slowly, but it was growing. Enter freakish Pandemic which forced me to close. I came home and started a podcast. So far my only return on investment with the podcast is self satisfaction. What I do matters. The same is happening with the post apocalyptic re-launch of my practice. Invest more time, invest more money, work, work, work, and eventually the tide will turn. This is the way.

It’s hard. Sometimes it’s lonely. Sometimes I feel like a Badass Superhero. Sometimes I feel like a total imposter. But I actually know what I am doing and I have a plan. That is something. That feels good! It’s all a process. I promise you this. If you don’t give up, you will get there. Start at the beginning and work your way to the end. That is all. That is success!

A special thanks to Sarah LaVaque for this episode. She conducted a great interview. I couldn’t have done it better myself!

TODAY’S GUESTS

SARAH LAVAQUE LMT, CHINESE MEDICAL STUDENT

Sarah LaVaque, BCTMB, is a board-certified massage therapist and TCM graduate student at Northwestern Health Sciences University. She currently practices massage therapy at a chiropractic clinic in Woodbury, MN. She has practiced therapeutic massage for 16 years and specializes in deep tissue massage, sports massage, and myofascial release. 

STACEY WHITCOMB AEMP, LAC., PODCAST HOST, SHE/HER

Acupuncturist, Podcaster, Coach and Creator of  Magical Networks. Stacey is the host of the AcuSprout Podcast, new Acupuncturist, old Massage Therapist and business owner and Coach to new Entrepreneurial Chinese Medicine Practitioners. Stacey is a true believer in creating the practice and life of your greatest desires. 

After a long and successful massage career of working with competitive level athletes, Stacey loaded up the Tiny House On Wheels and headed to Portland of course, to pursue her Masters in Chinese Medicine at the Oregon College of Oriental Medicine. (Yes, they are working on the “O” thing….) Upon graduation and launching a practice in a town where she didn’t know anyone she quickly realized two things. One, the landscape of business had changed drastically in the last 25 years and she had some catching up to do. And two, there were very few resources available to new practitioners.

Add a dash of Pandemic and viola! A podcast is born! 

You can find her here: AcuSprout

On Instagram here: @acusprout

On Facebook here: AcuSprout

Mentioned in this episode:

08 Jun 2021ACU-024 The Disclaimers, Documents And Policies You Need To Have Visible In Your Acupuncture Practice, with Rachel Schumont 00:55:30


DID YOU KNOW THAT YOU SHOULD HAVE POLICIES AND DISCLAIMERS ON YOUR WEBSITE?

Me neither!! I mean seriously, I’m a couple years in and I had a pretty extensive business education in school. Here is what I can tell you. The tech world has moved SO fast that very few practitioners realize they are dangling the hook of being sued by pure ignorance of this information. Myself included. It’s not hard. None of this is hard. It’s just the stuff of, “you don’t know what you don’t know.” Listen in as we dive into what you need to do. Then, take a look at the RESOURCES section to see who is doing it right!

TODAY’S GUEST

RACHEL SCHUMONT, ATTORNEY, OWNER AT COUNSEL FOR WELLNESS

My name is Rachel and I am an attorney that specializes in legal issues that affect your business. 

I began my legal career as a litigation attorney in Northeast Florida but after years of working in a courtroom I felt drawn to another passion and chose to spend a few years teaching vinyasa yoga in Southern California. While teaching, I quickly learned how little yoga teachers understood about their businesses and worked to educate yoga teachers on the nuances of their businesses and help them identify areas where they could limit their liability. From there my business grew and expanded to include other areas of health and wellness. Through my practice, Counsel for Wellness, I work with acupuncturists, dietitians, movement and fitness instructors, health coaches, and others in the wellness field to establish business entities, review and negotiate contracts, get solid legal documents in place, and address any other legal issues that arise along the way.

My experience has been that many business owners put off getting their legal affairs in order because they believe it to be overwhelming or time-consuming. With Counsel for Wellness my goal is to make your legal issues accessible so that you can focus on growing your business and caring for your people. 

FIND HER HERE:


INSTAGRAM
@COUNSELWELLNESS


COUNSEL FOR WELLNESS
WEBSITE

YOU’LL LEARN


RESOURCES

  • I found you a great example of a website that has the serious legal mumbo jumbo. They are going to totally be flumoxed why their website has a bunch of new traffic. Bwahahaha! Check out Healthpointe !

CALL TO ACTION

  • Seriously, just tell another Acupuncturist about the show. It would mean the world to me and might make or break them!


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

24 Jun 2021ACU-025 Mindset Monday - 6 Mental Health Survival Tips For Launching Your Acupuncture Practice 00:28:44

MINDSET MONDAY - TIME TO WORK ON SELF CONFIDENCE! 


 Does this sound like you? You are just starting out and don’t know how to “get out there”.  They taught you in school to join a networking group like BNI and the thought of it makes you want to self medicate. You have tried to reach out to the other Acupuncturists in town to introduce yourself and they don’t return your phone calls. You feel a little sad and rejected by this. You aren’t feeling confident. You suddenly aren’t sure how confident you are in your Acupuncture skills either. You want to go back to school and get more education so you can feel ready for this. You have spent marketing money on stupid stuff. Social media is a time suck and you aren’t getting patients.

Being an entrepreneur requires a whole set of skills we didn’t learn in school. Actually, in some ways we learned the opposite. We learned to be sensitive, move intentionally, watch our language so we don’t harm with our words, be patient, have close conversations and be open and available for what comes.

Business is different. In the beginning it can feel unkind, unrewarding, tiresome and full of rejection. If you are sensitive it can really take its toll on your confidence. But it is also rewarding, thought provoking and super fun when it’s clicking. Mostly, it just takes time and exploration to find your groove.

In today’s episode I give you 6 (of many) mental health survival tips for your entry to the business world. 

YOU’LL LEARN


IN THIS MINDSET MONDAY EPISODE I GIVE YOU 6 MENTAL HEALTH SURVIVAL TIPS FOR YOUR LAUNCH

  • #1  FOCUS 
    • Know what you want.
    • Create a plan.
    • Get into action.
    • Make decisions quickly. Don’t get sucked into Analysis Paralysis.

  • #2  YOUR WHY
    • Why did you go to school?
    • Why do you practice this medicine. 
    • Knowing what you want can help you get to your “WHY”.

  • #3  HAVE A BUSINESS MINDSET
    • Separate business from personal. If someone doesn’t want to collaborate with you move on. It’s not about you.
    • People can smell fear and desperation. Get into parasympathetic before you interact with others. Including your patients.
    • Set goals, create plans, stay in action, adjust, finish, repeat.

  • #4  PROGRESS OVER PERFECTION
    • Perfection will slow you down. Just finish stuff and move on. You will change things as you go anyway.
    • Learn as you go, change it as you grow.
    • Perfection is the enemy of progress. - Winston Churchill

  • #5  LET GO OF THE PAST
    • What do you need to let go of to move forward?
    • Feel the fear and emotions and do the things anyway. BUT, be sure to check in with yourself  and stay in alignment with the plan
    • What emotional patterns are repeating right now? It’s okay to have them and it’s okay to let go of them and it’s okay to keep going even though you feel them.

  • #6  COMPARISON IS THE THIEF OF JOY
    • If social media is triggering to you, don’t go there. 
    • Focus on your next step.
    • There is no need to look around. Focus on you.
    • You are enough. You can do this!


CALL TO ACTION

  • Tell a new practitioner about the podcast!
  • Check me out on Instagram! I give free shit away sometimes.


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

08 Jul 2021ACU-026 Mindset Monday - How To Fill Your Practice By Defining Your Dream Patient 00:49:42

MINDSET MONDAY - ARE YOU TRYING TO FIGURE OUT HOW TO “GET YOURSELF OUT THERE”?  DEFINE YOUR DREAM PATIENT AND YOU WILL KNOW WHERE TO GO. 

 Are you afraid that if you have a niche or choose a target market that you will, “miss out” on opportunities to treat patients? Does it feel counterintuitive to get super specific about the cases and people you love to treat? What about all of those other people who might need you or that you actually could treat? What about the missed opportunities to make money??! Especially when that is one of your number one goals right now. Make money = survive.

I get you! I made that same mistake. TWICE! Both as a Massage Therapist and again as an Acupuncturist. Know what happened? As soon as I got clear on what type of massage and what type of acupuncture I love to do and who my favorite patients are, everything clicked and I was making the money I needed.

Choosing your style and defining your dream patient IS the way to attract more patients to you. 

In this episode I am going to cover three ways to shake out who you want to treat and then I am going to explain why this may be one of the most important decisions you make in the beginning.

YOU’LL LEARN


IN THIS MINDSET MONDAY EPISODE I SHOW YOU THREE WAYS TO IDENTIFY YOUR DREAM PATIENT AND THREE REASONS THIS IS GOING TO STREAMLINE YOUR SUCCESS.

  1. DEFINE WHO YOU DON’T  WANT TO SEE.
    • What character traits repel you?
    • Who drains your life force?
    • What types of cases do you dislike treating?
    • What are you not good at?

  2. WHO WOULD MAKE YOU THINK, “OH MY GOSH! I CAN’T BELIEVE I GET TO WORK WITH THIS PATIENT!”
    • What characteristics do they have?
    • What are you treating?
    • What do you love about them?

  3. CREATE A FILTER SYSTEM
    • Can you list the top five qualities your dream patient has to have in order for you to work with them?
    • Give a free 20 minute consultation to make sure that you and your potential patient are a good fit.
    • They must have at least 3 of the 5 qualities.


HOW THIS CAN PUSH YOUR BUSINESS ALONG…

  1.   If you have a target market you know where to find potential patients who are looking for what you have to offer. You know where they hang out, what organizations they belong to, what social media they may or may not use, what types of gatherings they may attend, what publications they may subscribe to and who they hang out with. 
  2.   You can identify how they communicate with each other. Then you can teach them how to talk about their treatment. You can position your branding accordingly, you can randomly do yoga or hike with them, you can teach a class for their group, etc 
  3.  You will become the go-to expert on this population and these people will trust you and want to come see you. They will notice that you have shown up in a way that speaks directly to them. They will feel understood. They will trust you. They will tell other thems!

CALL TO ACTION

The best referral source is word of mouth. If  you enjoy the podcast, please tell your acu friends!


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

23 Jul 2021ACU-027 Five Factors That Can Make Or Break Your Marketing Strategy 00:36:21

YOUR STRATEGY IS YOUR MAP TO SUCCESS!

 How could you possibly know how to get to where you want to go without first defining where you want to go? Are you a new practitioner and want to know how to get new patients? Are you feeling unheard? Do you have SO much passion that when someone asks if Acupuncture can treat XXX you can hardly contain your excitement and can’t wait for them to come see you so you can SHOW them?!! Then they don’t come see you and your sensitive feelers crumble. Because, if they would just GIVE YOU A CHANCE!!!! 

If this is you, you are really putting the cart before the horse. Yes, yes, of course, of course it could happen that they schedule with you right away, but I doubt it. People need repetition. They need to be struck multiple ways with your presence and message. They need to see you stick around so they can get to know you. They need someone else to tell them to go see you. They need to hear you talk about them in their own words. They need to find you in ways that resonate with them. 

In this episode we till the soil, envision the garden of your business, choose the seeds, plant, nurture, and harvest exactly what we want. This is the way. This is your map to creating the practice of your dreams.

YOU’LL LEARN…

THE TOP 5 FACTORS THAT CAN MAKE OR BREAK YOUR MARKETING STRATEGY

  1. What is your niche? What type of garden do you want?
  2. Who is your dream patient? What specific plants do you want in your garden?
  3. What is your style? (introvert vs extrovert.) Who are you? How do you relate to your dream patient?
  4. Leverage what you have.
  5. Have a plan. You can’t have your ideal garden without a plan.

CALL TO ACTION

HEAD ON OVER TO ONE OF YOUR FAVORITE ACUPUNCTURE PAGES ON FACEBOOK AND ASK, “WHAT IS YOUR FAVORITE PODCAST?” Please share the AcuSprout!


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

05 Aug 2021ACU-028 Buying Malpractice Insurance 101: A Guide For Acupuncturists 01:13:40

TOP TIPS FOR BUYING THE RIGHT COVERAGE

Are you less than excited about researching what malpractice insurance? Not really sure what you should be looking for? Are you confused by the terms and amounts?  Not sure about the terms? How much should you buy? What if you are changing companies?

Buy insurance can be really confusing and it’s one of those foundational choices that you make at the beginning of your career when you don’t know what you don’t know. 

Listen in as Rachel and I cover every detail of buying your insurance. This hour could save you SO much money!

TODAY’S GUEST

RACHEL SCHUMONT, ATTORNEY, OWNER AT COUNSEL FOR WELLNESS

YOU’LL LEARN

  • Malpractice insurance is a special type of professional liability insurance that's just for a health care provider. 
  • Professional liability insurance covers you if someone states you did something wrong in your professional capacity. 
  • More specifically, malpractice insurance covers healthcare providers if there is an incident where a patient is injured or dies. That coverage means financial coverage. It covers the costs and expenses associated with the patient's injury.
  • Business liability insurance also called general liability insurance, provides coverage for injuries or damage that someone claims that your business caused that aren't necessarily related to your health care services. An example would be someone falling while in your office.
  • License Defense is utilized if your license is being challenged due to a complaint filed at the state level.
  • Nose coverage covers you for incidents that happen before you had your insurance coverage in place.
  • Tail coverage covers you for when you are terminating your existing policy coverage, but you could still get a claim for malpractice down the road.
  • Per Claim , also called per occurrence is the limit that the insurance company will pay per incident during the term of your insurance policy. 
  • Aggregate limit is the total amount that the insurance company will pay for multiple claims over the course of your policy term.
  • A lawsuit is a claim or an action that’s brought before a court of law for a decision to be made.
  • Negligence is failing to exercise the care towards others that a reasonable or prudent person would do in the same or similar circumstances.
    • Did you breach your duty of care?
    • Causation
    • Damages.

  • Factors to take into account when choosing a policy:
    • Amount of coverage based on your personal assets.
    • Can you keep your business afloat if you get sued?
    • Are all modalities covered?
    • Vicarious liability. (Errors your employees make.)

  • Places Acupuncturists are most at risk.
    • Negligence
      • Know the state law standards of practice. Act within scope of practice and duty of care that is owed.

    • Data security and HIPAA. Protecting data.
    • Disclosing info to 3rd party w/o consent.
    • Failure to take reasonable measures to protect your patient’s electronic records.
    • Disclosing too much information in violation of the minimum information necessary standard.


CALL TO ACTION

TEXT A LINK OF YOUR FAVORITE EPISODE TO ANOTHER ACUPUNCTURIST!


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

17 May 2022ACU-030 New Acupuncturist Heidi Markland on SEO And Introverted Marketing Strategies01:06:05

introverted marketing 101: how a new acupuncturist can get patients in the door their way

Are you an introvert and new acupuncturist wondering how you are ever going to get patients in your clinic?

Are you afraid that you are going to have to be salesy and social?

Does the word “Marketing” make you want to crawl under your treatment table?

YOU ARE NOT ALONE!!!

Most of us don’t come by sales, marketing, networking and being overall entrepreneurial naturally. Especially introverts! This is mostly because historically when we talk about buying something we are also conversely talking about being “sold” to. And that conjures up visions of car salesmen chasing us around car lots.

Guess what! Sharing your skillset and serving people who need you is just another term for sales. It’s all in the delivery…….

The internet has broken this marketing egg wide open for INTROVERTED ACUPUNCTURISTS! There are so many ways to reach the people you want to serve so that they hear you AND you get to be true to your own nature.

In today’s episode I interview new Acupuncturist Heidi Markland about her experience as an introverted new practitioner in a new town and how she has navigated marketing her acupuncture practice. We talk about SEO, networking with kind intentions, picking a niche market and patient retention strategies.

Enjoy the show!

today’s guest

HEIDI MARKLAND LAC., ANCIENT SPRING ACUPUNCTURE

Instagram: @ancientspringacu

Heidi embarked on her journey to better health after experiencing chronic fatigue for many years. She found increased energy and well-being after a family member, that was trained in Acupuncture and herbal Chinese Medicine, treated her with a regimen of herbs and food therapy.

This began a journey of self-study into nutritional healing. The book “Healing with Whole Foods” became a staple that she read from cover to cover. This book introduced many core beliefs of Chinese Medicine and the idea of keeping the body in balance. She finally transitioned from a corporate job to a full-time student at the American College of Acupuncture & Oriental Medicine (ACAOM), in Houston Texas.

She fell in love with the beauty and culture of Coeur d’Alene while visiting family over the years. Through prayerful consideration and the new acquaintance of a local acupuncturist, the path forward was clear, and she hasn’t looked back.  Her clinic is now located in downtown Coeur d’Alene, Idaho.

you’ll learn

  • Heidi has some GREAT SEO tips!
  • We talk about some strategies Heidi has used to get patients that don’t feel yucky to her.
  • Are you moving? We chat about the challenges of moving somewhere that you don’t know anyone.
  • What is it like to have the help of a senior practitioner?
  • How to keep costs down in the beginning.

resources

  • Jane Electronic Medical Records. Use this link to get a one month grace period!
  • Follow Stacey on Instagram and Facebook
  • Visit the TOOLS website page for more new practitioner deals.


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

29 Aug 2023ACU-057 Business Basics: Ask A Biller: What A New Practitioner Should Consider, With Cortney Nadeau00:48:23

Explore What Jane Has To Offer!!! Schedule your 15 minute bookkeepping consultation here!

Are you considering taking insurance to jump start your acupuncture practice? Here are some things to consider that I bet you didn’t learn in school.

Are you a new practitioner and getting ready to launch your clinical practice? Maybe you are not so new, worked for someone else and are now ready to experience the entrepreneurial life. Taking insurance might help you get to financial stability much more quickly…. depending on where you live.

I interview Cortney Nadeau in this episode who owns PDXpert Medical Billing in Portland, Oregon. I learned SO much and am excited to share with you information that we did NOT get in school.

you’ll learn

  • Why most billing companies don’t want to work with you.
  • What credentialing means and how and where to do it.
  • Why you should be familiar with your “scope of practice” and the people who wrote it.
  • Why it’s important to belong to your state organization.
  • What diagnosis, CPT and E&M codes are.
  • Why it’s important to have a non-discriminatory policy for providers in your state’s regulations.
  • How to find out if your state has a non-discriminatory policy for providers.
  • Lastly, we do a deep dive on our treatment codes. They are time based, but should also be treatment based.

Join The Monthly Newsletter

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

14 Jun 2022ACU-032 Integrating Acupuncture In A Tribal Health Clinic with Michelle Jean Champion LAc.01:17:40

Acupuncture serving American Indians: Could this be your dream practice?

Are you a new Acupuncturist and you are having trouble putting your finger on the pulse of your career choices?

Here is one you may not have considered.

Join me in this episode where I talk with Michelle Jean Champion LAc. about her journey to serving Indigenous People with Acupuncture and Asian Medicine and how you can similarly make an impact.

today’s guest

MICHELLE JEAN CHAMPION LAC. , LAKE COUNTY TRIBAL HEALTH CLINIC AND CULTIVATE WELLNESS STUDIO

Michelle Jean Champion, L.Ac., M.S.O.M, practices Traditional Chinese Acupuncture, Herbalism, bodywork and teaches classes that empower students with wisdom and tools for wellness. She graduated with a masters of science in Oriental Medicine from Samra University and was licensed by the State of California to practice Acupuncture in 2008. Michelle founded and practiced clinical Acupuncture at Cultivate Wellness Studio in Mendocino County for 13 years. She moved to Lakeport and began serving the Lake County community in February 2019. Her gentle and caring healing arts style is dynamic and provides her patients the ability to ease into sessions, offering profound multi-level shifts towards wellness. She is grateful for the opportunity to serve you, the Lake County Tribal Health community. You are invited to schedule your next Acupuncture appointment with her today!

you’ll learn

  • Michelle’s journey to becoming an Acupuncturist and Herbalist for a Lake County Tribal Health.
  • How she has educated her western medical team members about Acupuncture and Asian Medicine.
  • How she structured her practice, a snapshot of her day and what her business responsibilities look.
  • How she negotiated her pay.
  • The most common chief complaints she treats and what her patient flow is like.
  • How her position has changed and transformed since she started working there.

resources


Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

31 Aug 2022ACU-038 Prescribing Herbs: A Practitioners Guide00:24:56

ACU-038 A practical guide and considerations when prescribing herbal supplements to your patients.

In today’s episode I am going to cover…..

  • The legal requirements you must follow to prescribe herbs, including state and federal guidelines. 
  • What to look for when purchasing herbs from a distributor.
  • What you need to know about reselling herbs and other products.
  • What you need to know about reselling vs dispensing vs creating products.

Resources

White paper: Good herbal compounding and dispensing practices by AHPA 2017

NCCAOM State Licensure - Does your state require certification?

FDA Labeling Guidelines

NIH-Strengthening Knowledge and Understanding of Dietary Supplements

FDA - Cosmetics Labeling Guide

Jane Electronic Medical Records. Use this link to get your first month free!

Follow AcuSprout on Instagram and Facebook

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

12 Dec 2022ACU-045 Case Study: Orthopedic Acupuncture Instead of A Total Shoulder Replacement with Anthony Von der Muhll, DAOM01:33:48

Explore What Jane Has To Offer!!!

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Case Study: Orthopedic Acupuncture Instead of A Total Shoulder Replacement with Anthony Von der Muhll, DAOM


Is it possible to avoid or postpone orthopedic surgery with acupuncture?

Can you help patients with extensive soft tissue damage regain full range of motion and strength?

Yes. Yes you can! Listen in as Anthony walks me through a case where he helps his patient avoid a total shoulder replacement.

In this episode….

ACU-045 I remember treating a case during my internship where after a couple orthopedic tests I suspected that my patient had torn his meniscus. It was a great opportunity to practice my new set of advanced orthopedic skills and my patient responded well, but after a couple of weeks he had pain again. Unfortunately, I did not get to see the treatments through because the semester ended, but I have wondered how it might have concluded many many times. Can you really treat a patient with substantial soft tissue damage that would otherwise require surgery? Can you treat in a way that facilitates the body’s healing mechanisms so much that the patient achieves pain free normal range of motion? Does the structure damage change or is someone just miraculously free of pain?

In this episode Dr.Anthony Von der Muhll, DAOM walks me through a pretty unbelievable case of exactly that.

You don’t want to miss this episode!

this episode is a little long, so here are some rough time jumps for you

  • 3:45 I introduce Anthony and we talk about his path to becoming an East Asian Medical Practitioner.
  • 10:45 Anthony talks about what distinguishes him from other practitioners like Matt Callison, Poney Chang, Clayton Shui and Whitfield Reeves.
  • 14:00 Why treating unstable joints is paramount to healing.
  • 43:52 The Case Study Starts HERE!

Today’s Guest

ANTHONY VON DER MUHLL, DAOM

Anthony Von der Muhll graduated from the Five Branches University of TCM in 2002, and founded the Santa Cruz Acupuncture Orthopedics and Sports Medicine Clinic in 2003. In 2022, Anthony relocated to Charlottesville, Virginia, where he now practices at the Sports Acupuncture Clinic/Berkeley Bamboo Clinic with his wife, Tamara Brown, L.Ac., DACM.

Anthony Von der Muhll is the founder of AOM Professional, and has taught Certification in Acupuncture Orthopedics since 2015, and served as a clinical supervisor at the Masters and Doctorate levels for over 17 years. He  has also taught acupuncture orthopedics and pain management in the DAOM and DACM programs of the Academy of Chinese Culture and Health Sciences (Oakland CA), the American College of TCM (San Francisco, CA), the Five Branches University of TCM (Santa Cruz, CA), and the Virginia University of Integrative Medicine (Fairfax, VA). He has been a featured instructor in acupuncture orthopedics at conferences of the Sports Acupuncture Alliance, the California State Oriental Medical Association, California Acupuncture and Traditional Medicine Associates, and the Acupuncture Society of Virginia.

Resources

  • Want to learn more...
26 Apr 2023ACU-054 Case Study: Treating Inflammatory Bowel Disease With Sa'am Acupuncture, with Toby Daly PhD., LAc.00:58:49

Acusprout has partnered with the BEST EHR company ever! Find out why everybody LOVES Jane!

in this episode

ACU-054 Welcome to this episode of the AcuSprout podcast where we explore case studies with expert acupuncturists to learn more about the application of acupuncture in clinical practice. In this episode, we have Toby Daly, a licensed acupuncturist and expert in Saam acupuncture, to discuss his approach to treating inflammatory bowel disease using this modality.

today’s guest

DR. TOBY DALY, PHD., LAC.

Toby recieved his undergraduate degree in Food Science from the California Polytechnic State University at San Luis Obispo. He began studying Chinese medicine in 1997 with Sunim Doam, a Korean monk trained in the Sa'am tradition. He earned his masters degree in Traditional Chinese Medicine in 2002 upon completion of training at the American College of TraditionalChinese Medicine in San Francisco and Chengdu University in China.

During his four years of training in San Francisco, he interned with the prominent acupuncturist Dr. Angela Wu and learned to apply the lofty theories he was studying in school into the pragmatic setting of a busy clinic.

In 2013, he developed the Chinese Nutritional Strategies app to provide digital access to the wealth of Chinese dietary wisdom. In 2016, he completed a PhD in Classical Chinese Medicine under the guidance of 88th generation Daoist priest Jeffery Yuen. In 2021, he developed the Chinese Medical Characters app to enable direct access to foundational Chinese medical terms and concepts. In 2023 he published his first book, An Introduction to Chinese Medicine: A Patient’s Guide to Acupuncture, Herbal Medicine, Nutrition & More.

He lectures internationally, sharing his 25 years of clinical experience with the Saam tradition.

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you’ll learn

  • Toby’s introduction to Sa’am while traveling in India and perchance meeting a Korean wandering monk beats any “entry to the medicine” story I have ever heard!
  • We talk a bit about the wandering monks and what their lifestyle looks like.
  • Toby presents an acupuncture case study where the patient has severe Irritable Bowel Disease that was unresponsive to western pharmaceutical medications.
  • We journey thru this case thru the lens of Sa’am acupuncture which is based on yin/yang, five phases and six confirmations.
  • Lastly, Toby discusses his 4 needle selections with a brief description of why he chose them.
  • Then we follow up with how the treatment plan went and how his patient is doing now.

resources

12 Apr 2023ACU-053 How To Buy An Acupuncture Practice, with Megan Lindsey DACM01:18:56

Explore What Jane Has To Offer!!! Acusprout has partnered with the BEST EHR company ever! Find out why everybody LOVES Jane!

can a new practitioner really purchase a busy clinic and succeed? Yes! And Megan is going to tell you how.

I LOVE when people want to contribute hard earned knowledge to the AcuSprout community! My guest today contacted me because she wanted to share her experience with YOU of purchasing a practice as a BRAND NEW ACUPUNCTURIST. Yes. She. Did.

today’s guest

MEGAN LINDSEY, DACM, OWNER OF SILVER SAGE ACUPUNCTURE

Megan completed a bachelor’s degree in psychology from California State University Northridge before switching gears and coninueing her education at Yo San University of Traditional Chinese Medicine, a Taoist school with a 38-generation lineage, located in Los Angeles, Ca. She is a Nationally Ceritfied Diploamate of Oriental Medicine and a California Board licensed acupuuncturist. After graduating in 2014 she struggleed with opening her own clinic and finding her way. After some stops and starts in 2017, she landed on purchasing an acupuncture clinic from a practitioner who was retiring, She has unique insight into the pros, cons and profitability of this route of practice. More recently, she graduated from Pacific College of Health and Science as a doctor of acupuncture and Chinese medicine (DACM).

Megan is a direct and open person who has a knack for creating soft nurturing, aesthetically soul comforting environments. Her space helps patients sink deeply into healing while feeling safe and supported. She advocates for her patients to empower themselves through education and lifestyle changes. Megan practices in a wholesome, raw, heart-centered way. She provides patients with the support and tools they need to gracefully pivot into and through, life’s challenges.

FIND HER HERE:

Instagram: @silversageacupuncture

Website: Silver Sage Acupuncture

you’ll learn

  • Why it’s so important to have a plan as a new practitioner but to keep your options and mind open.
  • Many of us are hesitant to purchase a practice because we think the patients might leave. Guess what?! They don’t!
  • Megan talks about making dream money her first year. A solo practitioner making over $200k a year? Yes.
  • We talk about where the transition of ownership could have been handled differently.
  • Megan makes suggestions for a smooth transition into practice.
  • How she went from treating 0 patients to over 50 a week.
  • We talk about what changes she has made over the years.
  • We talk about how she has managed to escape the constant struggle of launching a new practice and how GOOD that feels.

Join The Monthly Newsletter

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

20 Dec 2022ACU-046 How To Build A Company Everyone Loves with Co-CEO of Jane, Alison Taylor01:13:09

Listen in as I talk with Ali about how to create a company that when customers tell other people about it, they don’t say they “like” it. They say they “love” it.

I think one of the toughest things about designing your future upon graduation is actually taking the time to do it.

Especially after 3-4 years of no money coming in.

Especially when the people around you seem to have a plan.

Especially when you have had such focus on education and learning that you have lost touch with that person in the mirror.

Perhaps you have no idea what you want in your immediate future. Or even 5 year future.

But here’s the thing. That is exactly why you should take the time to explore. 

To ask yourself the tough questions. What DO you like? Those favorite patients you treated in student clinic? What made them so likeable? Are those traits or characteristics something you want to see more in your practice? 

What cases, treatments, modalities, and classes light you up from the inside? What do you find yourself talking about with regards to Chinese medicine?

If you do the work in the beginning, if you envision the feel, the experience and the soul of your practice, it will act as a magnet for those defined elements that bring you joy. You will be creating an experience for your patients that no other practitioner can. 

Today’s Guest

ALISON TAYLOR, CO-CEO OF JANE

Ali began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011.  Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner.  In 2014, Ali and co-founder Trevor, launched a new business called Jane.  Jane, a software built originally for Canopy that offered Online Booking and Electronic Charting,  is now being used by over 100,000 practitioners around the world to run their practice.  Ali continues to lead this scaling tech company as Co-CEO of a team of 350 staff on our mission to “help the helpers”.

Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??

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You’ll learn

  • WHY IT IS SO IMPORTANT TO HAVE MISSION, VISION, VALUES STATEMENT
  • HOW ALI AND TREVOR STARTED THE COMPANY AND WHY.
  • WHY IT IS IMPORTANT TO CREATE A POSITIVE CUSTOMER JOURNEY.
  • HOW THE NAME “JANE” WAS CHOSEN.
  • HOW ALL OF THIS RELATES TO YOU AND YOUR PRACTICE!

Resources

  • TRY JANE HERE! BE SURE TO USE THE CODE ACUSPROUT1MO AT SIGN UP.

Explore What Jane Has To Offer!!!

Mentioned in this episode:

Schedule your 15 minute bookkeepping consultation here!

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