Abandoned Cart (Laura Hanlon & Adam Smith)
Explorez tous les épisodes de Abandoned Cart
| Date | Titre | Durée | |
|---|---|---|---|
| 31 Aug 2023 | How to create thumb-stopping ads that increase ROI on paid social | 00:36:13 | |
Tune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising. Episode Highlights: Cracking the Code: We kick off by exploring the foundational steps when a brand needs an advertising facelift. The Secret Sauce: Is there a one-size-fits-all secret formula that guarantees success across various meta ads? We delve into this question, acknowledging that while there's no silver bullet, certain principles tend to stand the test of time. We dissect tried and tested strategies that can set your creative endeavors on the right track. AB Testing Unveiled: For those starting out, we provide a golden piece of advice: keep it snappy and embrace AB testing. Explore the power of experimenting with diverse creatives to decipher what resonates best with your target audience. We uncover how this iterative process can lead to fine-tuned ads that truly resonate. The Takeaway: Creating thumb-stopping ads that maximise your ROAS isn't a one-size-fits-all endeavor. It's a balance of understanding brand identity, leveraging a captivating pitch, and being ready to experiment and iterate. Where to connect with Sam: www.pineappleads.co.uk Instagram - https://www.instagram.com/pineappleads_ | |||
| 06 Mar 2024 | The challenges of operating and scaling a business that faces digital marketing restrictions | 00:16:40 | |
Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face. Holly and Kalila discuss workarounds such as focusing on email marketing, SEO, third-party reviews, and partnering with established brands like Sephora that do not have the same restrictions. Their advice for others in restricted categories is to do research, learn from other's mistakes, focus on your own goals rather than compare to others, and continue challenging status quo’s in a safe manner. Key Takeaways:
Links: Website - https://shespot.co.uk/ LinkedIn - https://www.linkedin.com/company/shespotuk/ | |||
| 04 Jan 2024 | The Cool Crutches Story - Growing From 100 to 1000 Orders | 00:32:55 | |
This podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. The narrative covers the growth from 100 to 1000 orders through strategic digital marketing, emphasising the importance of understanding business priorities. They also touch on e-commerce growth, branding, and the challenges of finding the right agency. The content concludes with insights into new product launches, including kids crutches! Key Takeaways:
Links: Amelia Website - https://www.coolcrutches.com/ Facebook - https://www.facebook.com/cool.crutches/ www.pinkleopard.co.uk | |||
| 02 May 2024 | The Power Of UGC Content | 00:17:29 | |
Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on how to encourage customer sharing, how to build your community, and boost sales through authentic user content. Key Takeaways:
Links: Gingie Mcleod Website: https://saintchic.com/ Instagram : https://www.instagram.com/omgingie/ | |||
| 11 Jul 2024 | Why being authentically different is so important | 00:26:32 | |
In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality. Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality. We also discuss the importance of understanding one's target audience and staying true to oneself in order to succeed in the retail industry. Key Takeaways:
Links: https://www.curated-crowd.com/ https://www.instagram.com/curatedcrowd/ -- | |||
| 19 Oct 2023 | How to win back and monetise customers who don’t shop with you anymore | 00:28:23 | |
In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space. She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention. We discuss the reasons why customers stop shopping with brands, the importance of understanding customer data and feedback to improve retention, identifying lapsed customers and the most effective win-back campaigns. Key Takeaways:
Links: Rebecca Hilliard Website - https://www.rebeccahilliard.co.uk/ LinkedIn - https://www.linkedin.com/in/rebecca-hilliard/ | |||
| 20 Feb 2024 | How do I create a marketing plan and the importance of getting it right? | 00:19:15 | |
Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency. Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses. When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics. Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers. Key Takeaways:
Links: Sarah Fox LinkedIn - https://www.linkedin.com/in/imsarahfox Website - https://bemorefox.co | |||
| 14 Aug 2023 | How we grew our own eCommerce store from 0 to £30k/month | 00:25:26 | |
Welcome to the inaugural episode of Abandoned Cart! In this exciting debut, co-host Adam Smith takes on the role of interviewer as he sits down with his business partner and co-host, Laura Hanlon. Get ready to embark on a journey of insights and revelations as Laura opens up about her incredible experience in growing the eCommerce store, Canvas Creatures, from ground zero to a remarkable £30,000 per month in just three short months. | |||
| 25 Mar 2024 | Online and offline community building strategies to create organic growth | 00:30:02 | |
In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits. From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry. Discover the power of community building, the impact of authenticity in marketing, and the essence of customer trust and agility in business operations. Join us as we explore the nuances of entrepreneurship, marketing strategies, and the relentless pursuit of excellence in the realm of alcohol-free indulgence. Key Takeaways:
Links: | |||
| 10 Oct 2024 | Why video marketing should be the cornerstone of your marketing activities | 00:40:29 | |
In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively. Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined. The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences. Key Takeaways:
Links: Connect with Rob & NRG Digital: NRG Digital Website : https://www.nrgdigital.co.uk/ Instagram : https://www .instagram.com/nrgdigital -- Pink Leopard | |||
| 01 Aug 2024 | From Pennies to Profit: Budget-Friendly Marketing Tactics That Work | 00:20:09 | |
In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies. We discuss low-cost marketing tactics for small businesses, emphasising the importance of staying up-to-date with trends and tools, utilising customer feedback and analytics, and being authentic and creative. We also discuss strategies for marketing with limited budgets, including creating a marketing plan, understanding the target audience, and tracking and analysing marketing efforts. Key Takeaways:
Links: https://thecreativebenefit.com/ https://www.instagram.com/savielaurel/ | |||
| 02 Oct 2023 | Unlocking the power of referral marketing | 00:32:15 | |
5X Your Business using the power of referral marketing! Are you ready to take your eCom business to the next level? Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible. 🔥 Join us as we dive deep into the world of referral marketing with our special guest, Jason Hulott from Speedie Consulting. Learn how to utilise your existing customer base to expand without relying on costly paid ads. 💰 Key Takeaways:
Links: Jason Hulott Website - https://speedieconsulting.co.uk/ Facebook - https://www.facebook.com/jason.hulott/ | |||
| 21 Sep 2023 | Brand vs performance marketing: which is more important? | 00:27:25 | |
We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, In this episode, we explore the delicate balance between these two facets of success in the marketing realm. Join us as we unravel the intricacies of brand vs performance marketing, how both elements work together, allocating marketing budgets effectively, and the enduring importance of branding in an ever-evolving digital landscape. Key Takeaways:
Links: James Bagan LinkedIn - https://www.linkedin.com/in/james-bagan-mipa-18282015b/ | |||
| 07 Jan 2025 | Taking the fear out of setting up a product business without having to outsource | 00:28:49 | |
In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies. This conversation emphasises the importance of taking time to plan and research in order to build a sustainable business. Key Takeaways:
Links: Ruth Bradford LinkedIn: https://www.linkedin.com/in/bradfordruth Website: https://blackandwhitebookproject.com/ Pink Leopard | |||
| 17 Jun 2024 | How to build a brand that emotionally connects with its consumers | 00:36:20 | |
In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, relevancy, and authenticity in brand messaging and offers practical advice on creating emotional connections at each stage of the marketing funnel—from awareness to advocacy. The conversation also touches upon the importance of community engagement and personalised customer experiences, offering valuable insights for businesses looking to deepen their relationship with their audience. Key Takeaways:
Links: https://www.vanessaholfert.com/ https://www.linkedin.com/in/vanessaholfert/ -- | |||
| 05 Feb 2024 | The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby | 00:30:02 | |
In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand. Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK. In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement. Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunities Key Takeaways:
Links: Website - https://www.absolutecollagen.com LinkedIn - https://www.linkedin.com/in/darcy-laceby-495432135 | |||
| 14 Nov 2023 | How to take your e-commerce brand to Gen Z | 00:28:49 | |
In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency. Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh mentioned working with was for H&M Group, generating over 30,000 clicks to a landing page from around 10 pieces of content. Key Takeaways:
Links: Joshua Roche - Founder & CEO at Bulla Co | The Gen Z Influencer Agency LinkedIn - https://www.linkedin.com/in/joshuaroche/ | |||
| 03 Jun 2024 | The importance of well-crafted and considered creative to fuel performance marketing and scale | 00:36:39 | |
In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares valuable advice on the power of visibility in scaling businesses and discusses her approach to performance marketing, emphasising the necessity of understanding the customer journey and optimising website conversion rates before initiating paid advertising. We also explore the evolving landscape of digital advertising, highlighting trends in TikTok utilisation and the strategic importance of aligning ad content with current social trends to maximise engagement and scaling potential. Key Takeaways:
Links: https://www.linkedin.com/in/kate-howard-/ https://www.instagram.com/helloitsmondaydigital/ | |||
| 26 Jan 2024 | How Amazon can complement your ecommerce and physical store | 00:21:32 | |
In this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon. From leveraging the platform as a secondary sales channel to navigating PPC strategies to addressing challenges faced by new sellers, Martin shares a comprehensive overview of Amazon selling, marketing strategies, and the ever-changing landscape of e-commerce. Join us as we explore success stories, practical tips, and the importance of staying updated on policies and trends to thrive in the competitive world of Amazon. Key Takeaways:
Links: Leo Martin Website - https://www.martinandsimpson.co.uk/ LinkedIn -https://www.linkedin.com/in/leo-martin-2248091a1/ --- | |||
| 16 Apr 2024 | The Importance of a Customer First Approach | 00:24:50 | |
This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously improve products and experiences. The episode provides insights for businesses on how to grow through a genuine culture of feedback while staying true to their core identity. Key Takeaways:
Links Amy Riordan CEO of Sachin & Babi https://www.linkedin.com/in/amyeriordan/ | |||
| 10 Jan 2024 | How do you choose an eCommerce agency? The Do's and Dont’s for 2024. | 00:32:53 | |
In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to invest in agencies early for small businesses, caution against seeking merely "cost-effective" solutions, and the emphasis on finding the right fit. The conversation also covers expectations for discovery calls, red flags in agency-client relationships, and criteria for evaluating proposals. Key themes include transparency, collaboration, and the crucial role of trust in the first three months of an agency-client relationship. Key Takeaways:
Links: Adam Pearce Website - https://blendcommerce.com/blogs/team/adam-pearce-ceo LinkedIn - https://www.linkedin.com/in/shopifyexpertadampearce/ -- www.pinkleopard.co.uk | |||
| 30 Sep 2024 | How to effectively enhance brand recognition in today's highly visual culture | 00:15:27 | |
In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding. Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success. The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her career. Tune in to learn how to effectively enhance brand recognition in today's highly visual culture. Key Takeaways:
Links: https://www.linkedin.com/in/jennifer-morgan-fan-club-brands/ | |||
| 06 Dec 2023 | Ecommerce attribution: How to get the most our of your marketing and measurement | 00:55:41 | |
In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department. Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. We discuss different attribution models in GA and how attribution can be used differently depending on a business's goals and maturity level. Key Takeaways:
Links: Jill Quick Website - https://www.thecoloringindepartment.com/ LinkedIn - https://www.linkedin.com/in/jillquick01/ www.pinkleopard.co.uk | |||
| 10 Feb 2025 | Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls | 00:19:24 | |
In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses. Key Takeaways:
Links: Nikita Vakhrushev LinkedIn: https://www.linkedin.com/in/nikita-v/ Website: https://aspektagency.com/ Pink Leopard | |||
| 30 Sep 2024 | Creating change to stay relevant and meet customer desires | 00:25:28 | |
In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires. Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, including doubling her revenue in 2020. The episode covers valuable tips on visualisation, the importance of carving out time to think, and the benefits of embracing pivots in business. Key Takeaways:
Links: https://www.shopcommonthread.com/ https://www.instagram.com/shopgirlsteph/ -- | |||
| 14 Nov 2024 | The power of hosting in-person events to connect with your customers | 00:33:34 | |
In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success. They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget. This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales. Key Takeaways:
Links: Connect with: Fallon & Ava Website: https://fallonandava.com/ Facebook: https://www.facebook.com/fallonandava Pink Leopard | |||
| 04 Nov 2024 | Scaling eCommerce businesses with self-managed platforms | 00:14:57 | |
In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure. We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify. Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth. Key Takeaways:
Links: Connect with Luke Collymore LinkedIn: https://www.linkedin.com/in/lukecollymore/ Instagram: https://www.instagram.com/develo.design/ Pink Leopard | |||
| 10 Feb 2025 | How Design Can Make or Break Your Marketing and Sales Strategy | 00:29:21 | |
In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success. Key Takeaways:
Links: Lucianne Soley LinkedIn: https://www.linkedin.com/in/lucianne-soley/ Website: https://www.soleycreative.com/ Pink Leopard | |||
| 16 Dec 2024 | How do I scale my eCommerce operations? | 00:27:50 | |
In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd. We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work. Simplifying your tech stack can enhance efficiency, allowing more tasks to be accomplished with the same or fewer resources, ultimately reducing costs. Tune in to learn how you can simplify, automate, and scale your eCommerce business for long-term growth and success. Key Takeaways:
Links: Iain Coplans LinkedIn: https://www.linkedin.com/in/iain-coplans-a8639a17/ Company Website: https://www.stok.ly/ -- Pink Leopard | |||
| 22 Aug 2024 | The Importance Of Having A Supportive Marketing Ecosystem | 00:24:37 | |
In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem. We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies. Key Takeaways:
Links: https://www.linkedin.com/in/erica-bonser/ https://fanclubbrands.com/vip-days | |||
| 05 Apr 2024 | Understanding how the customer journey begins offline will make you a better marketer online | 00:22:56 | |
This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time. It also highlights how marketing science and empirical data have revolutionised the field and should be used to drive brand growth in digital marketing through approaches like acquiring new light buyers. The need to balance traditional marketing methods, brand building, and data-driven digital marketing approaches like performance marketing based on the 60/40 rule. Learn the importance of both marketing science and creativity, as the data helps de-risk decisions but creativity differentiates brands and messaging. Key Takeaways:
Links: John Lyons https://www.linkedin.com/in/johnpaullyons/ | |||