A Brave New Podcast (Josh Dougherty)
Explorez tous les épisodes de A Brave New Podcast
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| 10 Mar 2023 | All About F1 Brand Associations, with Brad Steinbacher | 00:28:35 | |
Before he entered the world of marketing, A Brave New’s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle’s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he’s not actually middle-aged. What you’ll learn about in this episode:
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| 01 Apr 2020 | The Challenges and Opportunities of Marketing on a Global Scale, with Devin Moore | 00:20:38 | |
An experienced leader and creator with a broad digital media background, Devin Moore is a Global Marketing Manager for Xbox, and specializes in channel strategy, creative ideation, technical problem solving and tactical implementation. Devin is skilled in content creation, campaign, and asset deployment, measurement, and management with a strong focus on measurable, results-driven execution of business objectives across all communications channels. Devin prides himself on ensuring businesses achieve their goals through hard work, thought leadership and creative solutions to business challenges. What you’ll learn about in this episode:
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| 17 Aug 2022 | How To Effectively Roll Out Your Brand, with Josh Dougherty | 00:27:08 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode:
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| 30 Mar 2022 | Peripheral Thinking And Innovation, with Paul Daniels | 00:39:18 | |
Paul Daniels is a keynote speaker and Founder & CEO of Peripheral Thinkers™ - a collaborative think-tank – where entrepreneurs, business owners, and corporate leaders learn, share, and apply lessons that propel their companies beyond obstacles and change the trajectory of industries worldwide. He is also the Chief Revenue Officer for Intelligent Contacts (a communications and payments SaaS company), Board Advisor for two start-ups, and author (book release May 2022). Paul was labeled stupid, slow, lazy, and a daydreamer as a child. Undeterred, Paul has successfully applied lessons from one experience to the next. From personal to professional. Industry to society. Battlefield to cornfield. His unique perspectives on challenging conventions and creating unlimited paths to success, regardless of market conditions, have influenced companies of all sizes, including GE, UnitedHealthcare, Atos, WebMD, and AT&T. Five decades removed from his childhood labels, Paul's achievements as an executive, entrepreneur, advisor, inventor, and speaker span two dozen industries, 27 countries, and more than $2.3 billion in new annual revenue. What you’ll learn about in this episode:
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| 10 Jun 2020 | The Role of World-Building in Digital Marketing, with Ian Lurie | 00:22:40 | |
Ian Lurie is a digital marketer with a twenty-five-year intolerance of trendy concepts and nonsense. Someone told him not to say bull3h!t, so he’s trying really hard not to. Ian uses both sides of his brain as a content creator, search engine optimization nerd, and data addict. He speaks at conferences worldwide, including MozCon, SearchLove, Retail Global, and Learn Inbound. He writes everywhere. Seriously, do a search. Ian founded Portent, a digital marketing agency, in 1995, and sold it to Clearlink in 2017. He’s now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He’s also trying to become a professional Dungeons & Dragons player, but it hasn’t panned out. You can find him pedaling his bike up Seattle's ridiculous hills, or send him a note on Twitter (@ianlurie) or LinkedIn (https://www.linkedin.com/in/ianlurie/). He has a TikTok profile, but his kids are embarrassed by it, so we’ll leave that out. What you’ll learn about in this episode:
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| 13 Sep 2023 | Overcoming The Imposter, with Kris Kelso | 00:41:58 | |
Kris Kelso is a Keynote Speaker, a two-time entrepreneur, a Professional Certified Coach, and is the author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence”. Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams as a coach, facilitator, and mentor. He is the Dean of Entrepreneurship at the Professional Christian Coaching Institute, an advisor and instructor at the Nashville Entrepreneur Center, and is a contributing writer for Fast Company Magazine, Yahoo Finance, and The Nashville Business Journal. Kris has founded multiple companies and has served on the boards of directors of several non- profit organizations. He lives with his wife and three teenaged sons in a suburb of Nashville, Tennessee.
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| 05 Jul 2023 | Building Visual Systems, with Phil Padilla | 00:35:30 | |
A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to end, and achieving positive business results. What you’ll learn about in this episode:
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| 10 Nov 2021 | Harnessing the Power of Community, with Garrett Harding | 00:45:19 | |
Garrett Harding (he/him) is the Associate Director of Community Outreach at Huntsman Cancer Institute (HCI). In this role he plans, implements, evaluates, and leads HCI’s community outreach and engagement activities, working in collaboration with the community to build capacity for projects that reduce and address the burden of cancer in Utah and the Mountain West. Additionally, he coordinates HCI’s 36-member Community Advisory Board and manages the Community Outreach and Prevention Education program – which is composed of Community Health Educators who provide outreach, screening, education, and connection to research, to diverse and underrepresented communities. Mr. Harding received a degree in public health from Brigham Young University. He is a trained patient navigator, certified tobacco cessation facilitator, and is fluent in Spanish. Outside of work, he enjoys cooking, playing golf and tennis, spending time in the Utah mountains, advocating for social justice and equality, and spoiling his 7 nephews and 1 niece. What you’ll learn about in this episode:
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| 04 Mar 2020 | Differentiating Your Business Through Powerful Branding, with Josh Dougherty | 00:15:22 | |
Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 02 Sep 2020 | The Agency-Client Relationship, with Drew McLellan | 00:44:58 | |
For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own agency (which he still owns and runs) in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops, and more. What you’ll learn about in this episode:
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| 20 Oct 2021 | Marketing Challenges in Advance Care Planning, with Scott Brown | 00:45:12 | |
Scott Brown is the Co-founder, President, and CEO of ADVault. He is also the co-editor of the HL7 CDA® R2 Implementation Guide: Personal Advance Care Plan Document, Release 1 Standard for Trial Use and a reviewer of the HL7 CDA® R2 Implementation Guide: C-CDA R2.1 Revised Templates for Advance Directives, Release 1 Standard for Trial Use. Prior to co-founding ADVault, Scott was an international corporate and securities attorney practicing in Paris, France and Dallas, Texas. He earned his undergraduate degree with distinction, graduating Phi Beta Kappa from the University of Oklahoma, and he earned his Juris Doctor degree from Tulane Law School. What you’ll learn about in this episode:
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| 01 Sep 2021 | Bravery and Empowering Women in Leadership, with Nicole Bianchi | 00:42:07 | |
Nicole M. Bianchi is a founding partner at Bravium HD, where she is an accomplished speaker, author, and coach. She designs and facilitates transformational workshops in leadership, team alignment, and culture-building. Before Bravium, she was human resources and organizational development executive, leading transformation within Conagra Brands and Markel Insurance. Her passion? Inspiring Bravery. Her focus? Enabling leaders to stretch into their bravest selves. What you’ll learn about in this episode:
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| 25 May 2022 | Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty | 00:20:50 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode:
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| 06 Nov 2024 | Unpacking the Intelerad Rebrand, with Jordan Bazinsky | 00:36:13 | |
Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact. Here’s a little more about Jordan. As CEO of Intelerad, Jordan Bazinsky is committed to improving global human Jordan has spent over two decades applying technology and design thinking to drive Jordan earned an MBA from Harvard University and a bachelor’s degree from Duke What you’ll learn about in this episode:
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| 18 Aug 2021 | Growth-Driven Website Design, with Josh Dougherty | 00:31:13 | |
Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.
What you’ll learn about in this episode:
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| 16 Dec 2020 | An Argument in Favor of Direct Response Marketing, with Polly Yakovich | 00:30:58 | |
Polly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 18 Mar 2020 | Future-Proofing Your Business With Thought Leadership, with Stephen Woessner | 00:19:33 | |
Stephen Woessner is the Founder and CEO of Predictive ROI and the host of the Onward Nation podcast, a top-rated podcast for learning how business owners think, act, and achieve success. Onward Nation is listened to in more than 120 countries around the world. He is the author of three bestselling books including the Amazon #1 Bestseller Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. What you’ll learn about in this episode:
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| 23 Nov 2022 | Marketing A Complex Tech Product, with Josh Dougherty | 00:20:45 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode:
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| 12 Oct 2022 | Building Authority Through Public Speaking, with Michael Port | 00:53:54 | |
Michael Port is the author of nine books, which have been translated into twenty-nine languages. A few of them have become perennial bestsellers and made it onto such lists as the New York Times, the Wall Street Journal, and USA Today. Some have won awards from 800-ceo-read and Amazon. After delivering thousands of paid speeches on the world’s biggest stages, Michael and his wife, Amy, built Heroic Public Speaking HQ , a performance training center, to develop and nurture the next generation of professional speakers along with CEOs and founders, bestselling authors, business owners, and people leading movements and advancing important causes. More at www.HeroicPublicSpeaking.com. What you’ll learn about in this episode:
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| 30 Sep 2020 | Essentialism: The Power of Prioritization, with Polly Yakovich | 00:31:16 | |
Polly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 27 Oct 2021 | 2021 Trends and Preparing for 2022, with Josh Dougherty | 00:35:40 | |
Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 13 Jul 2022 | How Trust Builds High Functioning Teams, with Hunter Gatewood | 00:35:44 | |
Hunter Gatewood teaches individuals and teams how to build their dream team through tactical moves and healthy work relationships. His course “The Six Culture Builders for Team Leaders” is the shortest and most encouraging leadership program out there for people who lead from the middle of their organization. His experience includes work as a social worker and coaching change management and process improvement for 200+ work teams. What you’ll learn about in this episode:
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| 07 Dec 2022 | Driving Growth As A CMO, with Grant Johnson | 00:47:03 | |
Grant Johnson is a 4x CMO with a proven track record of more than doubling revenues and scaling businesses, building high-performance teams, and transforming global companies, from early stage to multi-billion-dollar enterprises, including: Emburse, Cylance, Kofax, Pegasystems and Symantec. Grant has been a key member of executive teams, driving growth, helping integrate more than 20 acquisitions, and fostering liquidity events valued at more than $10 billion. Grant’s a full stack marketer with expertise in all key functions, including brand, channel, customer, demand, operations, product, and Web marketing. His passion is for developing talent and he’s gratified that more than a dozen of his former staff have progressed their careers to become heads of marketing and CMO’s. What you’ll learn about in this episode:
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| 03 Mar 2021 | Turning the Tables, with Polly Yakovich and Stephen Woessner | 00:59:05 | |
Polly Yakovich’s Bio: Polly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. Stephen Woessner’s Bio: Stephen Woessner is the Founder and CEO of Predictive ROI and the host of the Onward Nation podcast, a top-rated podcast for learning how business owners think, act, and achieve success. Onward Nation is listened to in more than 120 countries around the world. He is the author of three bestselling books including the Amazon #1 Bestseller Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. What you’ll learn about in this episode:
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| 24 Apr 2024 | Building Big Bold Brands, with Karley Cunningham | 00:45:39 | |
Creative Strategist & Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley’s entrepreneurial success story is featured in the awarded book The Widest Net by Pam Slim. Believing deeply in the practice of ‘givers gain,’ she’s developed a global network and rarely goes a day without making a referral or connection. When not focusing on the business or expanding her network, she can be found somewhere in the mountains of the Pacific Northwest with her wife and dog in their 4x4.
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| 13 Apr 2022 | The State of Content, with Josh Dougherty | 00:34:50 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode:
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| 13 May 2020 | Marketing During and After the Global Crisis, with Josh Dougherty | 00:25:27 | |
Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 27 Apr 2022 | Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty | 00:27:49 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode:
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| 09 Nov 2022 | Marketing With Purpose, with Heidi Lorenzen | 00:41:51 | |
Heidi Lorenzen is a global go-to-market executive with 35 years’ experience driving outsized impact through inspired and profitable business strategies. She empowers companies and teams to adapt to change and leverage it for better outcomes – providing fresh insights for success amid the dramatic shifts, unprecedented demands, and exponential opportunities made possible through technology. She is a sought-after thought leader on topics including socially conscious leadership, global marketing strategy, gender equity, and business expansion and has written on these subjects for CMO Council, Forbes, Salesforce.com, World of Business Ideas (WOBI.com), and Marketo. Heidi was named one of the Top 50 Most Powerful Women in Technology by National Diversity Council in 2021.
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| 14 Apr 2021 | Future-Facing Marketing Trends, with Josh Dougherty | 00:41:35 | |
Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 02 Mar 2022 | It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty | 00:40:57 | |
Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 06 Dec 2023 | A Strategic Approach To Tech, with Jon Christensen | 00:32:19 | |
Jon is the President/CEO of Phoji Inc, the creator, inventor and patent holder of the custom emoji. Jon also serves as fractional Advisor, Business Development for CTO Teammate and fractional Advisor, Business Development for Bright Bucks Inc. CTO Teammate is focused on maximizing the ROI on technology by providing fractional resources expert in their discipline. What you’ll learn about in this episode:
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| 31 Jan 2023 | Community Building, Content, & Innovation In The Corporate Learning Space, with Jack Foster | 00:35:27 | |
Successful marketing and enterprise demand generation starts with community building. This is the foundation Jack Foster stands firm on. It’s been reinforced by 16 years of marketing experience, the majority of which has been spent spearheading marketing and demand gen efforts for some of the most innovative players in tech like Momentive (formerly SurveyMonkey) and Lever. Now as the Vice President of Marketing at WorkRamp, Jack is putting her focus on community building into action — and helping disrupt the established corporate learning and development industry in the process. What you’ll learn about in this episode:
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| 19 Oct 2022 | Driving Growth Via Questions, Curiosity, & Analytics, with Michael Freeman | 00:50:06 | |
Michael joined Skilljar with 20+ years of marketing, strategy, and operations experience across a broad set of industries, from startups to the Fortune 100. Most recently, Michael was the CMO at Certent (acquired by Insightsoftware), a SaaS provider for equity management and financial reporting software. Prior to that, he held a number of roles of increasing responsibility and leadership at companies such as Adaptive Insights (acquired by Workday), Highfive, ShoreTel, Mecalux, Teleflora, The Walt Disney Company, and Maersk. Michael has a BA in Communications Studies from University of California, Los Angeles and an MBA, also from UCLA – The Anderson School of Management. What you’ll learn about in this episode:
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| 03 Feb 2021 | Navigating the Complexities of the Pandemic, with Rhiannon Andersen | 00:44:27 | |
Rhiannon Andersen has served as the CMO and Co-Owner at Steelhead Productions, her company specializes helping some of the most exciting brands in the country produce face to face events. Steelhead has been awarded ‘The Best Places’ to Work in Nevada and appointed Exhibitor Magazine’s Top 40 Providers in the event industry. Rhiannon has guided the company through the greatest recession of our time and gone on to help grow the business by over 630%, while becoming one of Inc. 5000’s Fastest Growing Companies in America. In addition to her duties at Steelhead, she has served as the President of the Las Vegas chapter of the Exhibit Designer Producers Association and is the current president of EO Las Vegas, a global organization for entrepreneurs and Co-Chair of the non-profit, Make A Wish Southern Nevada. Rhiannon believes that marketing, done well, has the power to transform any business. What you’ll learn about in this episode:
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| 17 Jan 2024 | Designing Brand Identity, with Rob Meyerson | 00:44:19 | |
Rob works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for your Company, Product, or Service, the most complete and detailed book about brand naming. He has also written about brand strategy and naming for leading publications such as Harvard Business Review, AMA.org, Entrepreneur, TechCrunch, Business Insider, The Guardian, and VentureBeat. Rob also hosts How Brands Are Built, a popular branding podcast and blog.
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| 17 Mar 2021 | Building a Better Agency/Client Relationship, with Stacey Singer | 00:49:56 | |
Stacey Singer loves agencies. She believes that when they are at their best, agencies are unmatched in the value they can bring clients. Stacey's 25+ year career has given her a unique perspective on what drives client retention and growth. She has successfully led and grown multiple agencies specializing in different marketing disciplines from advertising to market research—and in varied business situations from a 3-person start-up to a 1,000 person turn-around. Before starting her consultancy, Stacey developed and led an industry-first global, client satisfaction program for the world’s largest marketing communications company. This work gave her great insight into what clients value most and how agencies can differentiate themselves. Stacey now helps agencies keep and grow business. Her work includes consulting and training on an account, office, network, or holding company level. What you’ll learn about in this episode:
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| 02 Nov 2022 | Data-Driven Marketing with Erich Ziegler | 00:35:11 | |
Erich Ziegler is the Interim GM, EMEA at CircleCI. He is incredibly calculated in his decision-making and is laser-focused on prioritizing the most important business drivers to achieve impactful results.
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| 14 Sep 2022 | HubSpot Deep Dive, with Ben Slager | 00:32:55 | |
Ben Slager is a seasoned account manager currently working as Principal Customer Success Manager at HubSpot. He resides in Seattle with his wife and Siberian cat, Ladyhawke. Ben has extensive experience managing customers and helping them solve complex challenges. He’s worked in a broad spectrum of industries from non-profit fundraising to healthcare to tech. Ben holds a Bachelor’s degree in Business Administration: Marketing from Dordt College. Away from work, you can find Ben supporting all the Seattle sports teams, playing indoor soccer, campaigning with his friends in D&D, or relaxing with his family on the couch. What you’ll learn about in this episode:
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| 26 Jan 2022 | Design Thinking, with Hannah Berson | 00:49:24 | |
Hannah is the founder and CEO of SALT Collaboratory, a consulting company that helps clients acquire Design Thinking skills to amplify focus, collaboration and creativity in their work. Prior to SALT Collaboratory, Hannah was a Principal at leading consulting firms including Point B in Seattle and Cap Gemini Ernst and Young (CGEY) in London. Hannah uses Design Thinking to help clients develop deeper insights into problem spaces and create more innovative solutions to their prioritized challenges. Her work helps teams become more engaged, aligned, productive, diverse and optimistic in their work. Hannah has a CFA, an MSc from the London School of Economics and a BA from the Hebrew University of Jerusalem. She is a LUMA Certified Instructor in Design Thinking. What you’ll learn about in this episode:
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| 22 May 2024 | Eight mistakes to avoid when rolling out your brand, with Josh Dougherty | 00:28:26 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B branding, content strategy, and design agency specializing in helping tech and healthcare brave, bold, and memorable brands. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth. What you’ll learn about in this episode: In this episode Josh discusses the importance of a well-managed brand rollout and eight mistakes to avoid during that rollout. The mistakes he discusses include:
As Josh discusses each of the mistakes, he shares stories about past branding projects and explains how to avoid each mistake.
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| 04 Aug 2021 | Creating Great Marketing Content, with Polly Yakovich | 00:40:31 | |
Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode:
Resources: Blog posts from A Brave New to help you create great content and conduct awesome interviews:
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| 22 Dec 2021 | Reflecting on 2021, with Josh Dougherty | 00:45:25 | |
Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 12 Jan 2022 | How We Work With Clients (And Why It Works), with Polly Yakovich | 00:31:21 | |
Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 23 Jun 2021 | Promoting Workplace Diversity, with Michelle Burk-Gomez | 00:50:23 | |
Michelle Burk-Gomez is the Account Director at A Brave New, and she is passionate about building brands and crafting compelling digital experiences for organizations. Her ideas are informed by creative and quantitative perspectives. Michelle has over 15+ years of experience in the Marketing, Brand Strategy, Technology, Finance, and Nonprofit industries. Adept at knowing market trends and how to relate that to an organization’s targeted goals, Michelle is out to discover how best to use marketing campaigns and technology to impact market position and brand perception. She is excited about how to use the power of technology to make organizations more competitive. She is experienced in concept development and strategy through execution; that is grounded in knowledge of brand, competitive landscape, and market trends. Storytelling, brand strategies and innovation with top ranking companies all play a part. What you’ll learn about in this episode:
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| 14 Oct 2020 | The Power of Why, with Cary Weston | 00:33:08 | |
Cary Weston is the person that will cut through the trendy business speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creative doesn’t mask the need and that the work is focused on results. Too honest at times, he believes the world could benefit from some more ‘old-fashioned’ and less ‘bright and shiny.’ Cary is active on a number of community boards and causes, has served as a multi-term city councilor and is a former Mayor of his home town of Bangor. He can juggle, make wine, can say the alphabet backwards, thinks A1 is a national treasure, and once took home a trophy in a stand-up comedy competition. But the role he loves best is being blessed to serve as a proud husband and dad to a happy and healthy family. He lives in Bangor with his wife Tori and three children. What you’ll learn about in this episode:
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| 16 Mar 2022 | Branding Is Memory Curation, with Josh Dougherty | 00:36:45 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. A company is only as important as the memory it leaves in its customer’s minds. In this episode Josh will explore:
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| 28 Mar 2024 | Discussing Marketing Trends, with Kirsten Cutshall | 00:33:44 | |
With more than 20 years of experience in marketing, Kirsten Cutshall is the CEO of Austin-based Steel Advertising - a full-service ad agency specializing in marketing to the family. As a purpose-driven agency with a mission of "doing magic for the good guys" Steel' is a strategic partner, driven to produce obvious results and brands people love for who do good in our community - primarily health, education, and government programs. As a researcher and strategist, Kirsten frequently digs into the dynamics of making a decision within the family unit. Her background in Anthropology gives her specific insight into the cultural and generational shifts and how they affect the market. Kirsten's recent clients include Texas A&M University System, Texas Health and Human Services, Kaiser Permanente and more. Kirsten’s past experience includes work for a broad base of Fortune 500 clients as Principal at Tocquigny Advertising, and prior to that at DDB Worldwide. She has a degree from Southern Methodist University and is a member of the American Anthropological Association. She is a frequent speaker on consumer trends, shifting media habits and brand experience creation. What you’ll learn about in this episode:
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| 10 Apr 2024 | Pipeline Marketing, with Matt Heinz | 00:37:56 | |
Matt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers. Matt and his wife Beth live in a 105-year-old historic farmhouse they renovated in Kirkland, Washington and share with their three children, two dogs, two cats, and several chickens. What you’ll learn about in this episode:
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| 28 Aug 2023 | Fantasy Brand Draft, With The A Brave New Team | 00:39:14 | |
In this episode host Josh Dougherty is joined by the A Brave New team. Art director Phil Padilla, content director Brad Steinbacher, and project manager Mel Johnson share their thoughts about which brands they would draft for their fantasy brand football team starting with quarterback and running down the other key positions on the offensive side of the ball.
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| 13 Oct 2021 | Creating a Thriving Virtual Workplace, with Tara Powers | 00:51:47 | |
As a 25-year talent and leadership development expert, CEO Tara Powers is an international best-selling author, award-winning leadership and Wiley DISC expert, sought-after keynote speaker, and crusader for virtual teams and virtual leadership, including her newly launched Virtual Team School. Tara’s company, Powers Resource Center, is a certified Women’s Business Enterprise with WBENC. She’s worked with over 300 companies and more than 30,000 leaders building programs and launching initiatives that deliver high-touch and high-impact results for her clients. For four years, PRC’s Leadership Programs have earned the prestigious Top 10 Leadership 500 award by HR.com, alongside prominent brands such as Korn Ferry, Level (3), Hilton, Honda, MIT and DDI. Tara is also a judge for the coveted Brandon Hall Excellence Awards which recognizes the best organizations globally that have successfully deployed programs, strategies, and tools that have achieved measurable outcomes. In 2020, PRC received an award from Brandon Hall for Best Results from a Leadership Program for their Leadership Boot Camp program. In 2020 and 2021, OnCon awarded PRC with a Top 25 Human Resources Vendor Award and an HR Contributor Icon Award in 2019. Recently, Tara published Virtual Team for Dummies and Working from Home for Dummies with Wiley and was recognized in Colorado Business Magazine as a Women to Watch. Tara speaks nationally on vital topics such as the importance of human connection and emotional intelligence in leadership, simple secrets for creating healthy organizations, and how to build cohesive and committed teams. What you’ll learn about in this episode:
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| 15 Dec 2021 | Leading with Courage, with Kim Campbell | 00:47:24 | |
Kim “KC” Campbell is a retired Air Force Colonel who served in the Air Force for 24 years as a fighter pilot and senior military leader. She has flown 1,800 hours in the A-10 Warthog, including more than 100 combat missions protecting troops on the ground in both Iraq and Afghanistan. In 2003, Kim was awarded the Distinguished Flying Cross for Heroism after successfully recovering her battle-damaged airplane after an intense close air support mission in Baghdad. Kim is a distinguished graduate from the United States Air Force Academy. As a Marshall Scholar, she earned a Master of Business Administration from the University of London and a Master of Arts in International Security Studies from the University of Reading in England. Kim’s Air Force assignments include leadership roles as a Group Commander, responsible for over 1,000 Air Force personnel in South America, Central America, and the Caribbean. Kim also served as the Military Assistant to the Under Secretary of Defense for Policy, advising the number three civilian official in the Department of Defense on national security and defense policy issues. She also served as the Air Force Senior Fellow at the Atlantic Council, a pre-eminent think tank promoting international leadership and engagement. During her time as a fellow, Kim participated in strategy sessions with ministers of defense, military leaders, and CEOs. Most recently, Kim served as the Director, Center for Character and Leadership Development at the Air Force Academy, responsible for the professional development of faculty and staff and reinforcing character and leadership programs within the 4,000-member Cadet Wing. Connect and learn more at www.kim-kc-campbell.com. What you’ll learn about in this episode:
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| 01 Dec 2021 | Utilizing Grassroots Efforts, with Erica Klinger | 00:43:55 | |
A seasoned digital marketing strategist with expertise in brand content development, digital advertising, and advocacy campaigns. Erica Klinger is responsible for helping some of the most consequential and impactful brands and non-profits tell their stories to audiences that matter. Erica’s strategic vision and data-driven approach have helped Fortune 500 companies and major non-profits generate unprecedented audience growth and bottom-line impact. Currently, Erica is the Senior Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar medicines. At AAM, Erica uses emerging digital and social media marketing techniques to convene and educate a diverse group of stakeholders to achieve priority goals. Before joining AAM, Erica was the Director of Interactive Promotion and Strategy at St. Jude Children’s Research Hospital and the Director of Marketing at Seattle Foundation. Erica has held VP channel strategy, creative director, senior digital strategist, and web developer roles at digital agencies and directed the digital creative, applications, and ad campaigns for Fortune 500 companies including Hilton Worldwide and FedEx. Erica’s unique experience as a digital pioneer and strategic marketer has created unprecedented campaign results and earned her speaking appearances and podcasts including Voices of Advocacy podcast, Advocacy Desk podcast, Public Affairs Council Advocacy Conference 2020, National Press Club's PR Summit DC 2019, ASAE 2019 Annual Conference, CommA Conference for Foundations and the first-ever Google Nonprofit Summit in DC. Erica enjoys using sophisticated digital strategies to digitally transform organizations and crafting high-value, educational consumer content. A mother of three with a passion for the outdoors, Erica enjoys spending time with her family and hiking in her free time. What you’ll learn about in this episode:
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Additional resources: A Brave New’s website: www.abravenew.com | |||
| 15 Sep 2021 | The Four Key Elements That Make a Great Brand, with Steve Brock | 00:44:49 | |
Steve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients’ specific needs. And somehow, it all works. Brilliantly. With a wallop even. For more than twenty-years (that’s like over a century in internet years), Steve’s team have helped some of the nation’s top corporations and not-for-profit organizations discover who they are, determine optimal ways to convey their story and then create experiences and artifacts that bring that story to life. You can call this the branding process, brand building or a host of other jargon-filled terms. Steve and his team call the end result delight. Steve is very hands-on with all Brand:Wallop clients. He believes that every project matters and every client is a potential long-term friend. He not only gets involved in all the strategy work but even helps out on copy and photography when needed . At Brand:Wallop, they believe you and your staff will achieve greater delight with your brand (as will you audiences) if you experience it in the process of building your brand. What you’ll learn about in this episode:
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| 03 Mar 2023 | Lessons From the 2023 Edelman Trust Barometer for Healthcare & Tech Brands, with Josh Dougherty | 00:31:16 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode:
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| 12 Feb 2020 | Welcome to A Brave New Podcast | 00:02:04 | |
Great marketing is all about making smart decisions, developing your discipline, understanding and meeting the needs of your prospective customers, and putting in place the right systems to make the whole process easier. A Brave New Podcast, with digital marketing expert Polly Yakovich, is here to teach you how to truly unlock your business potential through the power of marketing! Each episode will bring you insights, best practices, and top strategies from a variety of marketing experts to help you convert more website visitors into customers! Did you know that more than half of a buyer’s experience is completed through your website, before you even know they’re looking? Tune in to A Brave New Podcast and learn how to realize the explosive sales potential of your digital and direct-response marketing. | |||
| 22 Jul 2020 | High-Value B2B and Proving Marketing’s Worth, with Susan Curhan | 00:50:33 | |
Susan is a Connector...of business goals with strategies, and of people and ideas that strengthen business and personal performance. Her insights about marketing get at the heart of why and how smart marketers are valued drivers of business results. She’s led marketing, communications, product innovation, sales, and digital strategy in both start-ups and Fortune 500 companies. Before business school, she studied Pharmacy and is convinced her marketing career came from a stroke of luck that involves tennis and the U.S. Olympic team. She’s a proud science nerd, has a strategic framework at the ready for any situation, believes your resume needs work and is certain almost all communication would be better in table format. Also, Susan believes bad creative is (mostly) the fault of poorly-trained marketers, not poorly-performing agencies. Want to know why? Follow this podcast, it will be discussed in a future episode. What you’ll learn about in this episode:
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| 11 Nov 2020 | ABM: Account-Based Marketing, with Josh Dougherty | 00:54:34 | |
Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has a decade of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 15 Apr 2020 | Examining Our Values and Looking to the Future, with Jill Jago | 00:20:22 | |
In Jill Jago’s own words: “I don’t believe in perfection. The most exciting and world-changing ideas have been born from a chaotic soup of clashing opinions, crazy notions, and stubborn dreams. This is where I thrive. Throw me into a messy situation and I’m looking for patterns, making connections and eventually tugging on the end of the thread that will weave all the best bits together into one glorious opportunity.” Jill believes that as humans we have the power to create the future we want and doesn’t want to wake up one morning and wonder, “what happened?” With over 25 years of strategic communications experience, Jill has worked with clients around the world ranging from a water treatment utility to a bijou bakery in Brooklyn. She calls herself a Futurist and a liberator of big ideas. What you’ll learn about in this episode:
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| 27 Sep 2023 | Building a Hypergrowth B2B SaaS Brand, with Rabah Rahil | 00:41:20 | |
With 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising. As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity. Rabah's unparalleled experience also includes directing the paid media for the recruitment vertical at Whole Foods, where a blend of intuition and analytical prowess made a significant impact. This eclectic background, coupled with a relentless pursuit of excellence, makes Rabah a fun and fascinating guest to chat all things marketing.
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| 28 Oct 2020 | Adapting to Change, with Jordon Meyer | 00:47:42 | |
Jordon Meyer is the founder and CEO of Granular, a digital marketing agency and a Google Premier Partner. He’s been an expert PPC practitioner for over 15 years and has run digital marketing at multiple agencies, managed over $1M in PPC spend per week at a Fortune 100 company, and built some amazing SEM teams over the years. Today, he’s in the business of growing other businesses through expert PPC management at Granular. From working with and getting pitched by dozens of agencies around the US while Jordon was in-house, he found that PPC services are no good if the people behind it aren’t passionate experts in the field. He founded Granular in 2014 to bring a laser-focused expert PPC solution to the market. Jordon is in the business of growing businesses. He and his team at Granular have clients coast-to-coast that find their value too good to pass up. But they planted their flag in Milwaukee, and their Midwest work ethic shows in everything they do. What you’ll learn about in this episode:
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| 08 Jul 2020 | Getting to Know A Brave New, with Polly Yakovich & Stephen Woessner | 00:32:46 | |
In this unique episode of A Brave New Podcast, show host Polly Yakovich is interviewed by Stephen Woessner, CEO of Predictive ROI and host of the Onward Nation podcast. They take a behind-the-scenes look at the founding of A Brave New and the work the team does to help B2B business owners more effectively market their companies and extend their reach. Polly Yakovich’s Bio: Polly Yakovich is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. Stephen Woessner’s Bio: Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers. Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner’s Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.” His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you’ll learn about in this episode:
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| 03 Aug 2022 | The Power Of Brand, with Fabian Geyrhalter | 00:44:14 | |
Fabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria and has been living in Los Angeles for well over half his life. He understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. Fabian has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post. All three of his books became international Amazon best-sellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers. In 2022 Fabian launched a product startup, Toneoptic, which brings innovation, coupled with his brand-thinking, to the vinyl record storage system space. What you’ll learn about in this episode:
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| 29 Sep 2021 | Innovation in Healthcare Technology, with Jenn Roberts | 00:39:43 | |
Jenn brings 20+ years experience in health management and consulting to Hello Heart including roles at AJG and Mercer consulting firms. A former professor of Health at her alma mater the University of Houston and exercise physiologist by training, Jenn began her career in clinical research on multiple NIH and biopharma studies focused on cardiovascular health generating multiple publications highlighting successful interventions. She then moved into the employer space designing award winning wellness programs delivering clinical outcomes and ROI. Jenn leads consultant relations for Hello Heart and serves as a clinical subject matter expert. She is married with 3 children, 2 dogs, 1 cat, 2 bunnies, and a gaggle of chickens on her small, sustainable farm "Robertshire," just outside of Houston. What you’ll learn about in this episode:
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| 05 Jun 2024 | Strategic Software Selection, with Rachael Radford | 00:37:19 | |
Rachael Radford has supported organizations in software strategy, selection and implementation across North America. Rachael and her team sit alongside their clients as they evaluate software needs and options to ensure they make the best choice for their business. Rachael is passionate about knowledge transfer and ensures that clients walk away not only with a successful project, but with the tools and methodologies they need to make informed strategic decisions. Her organization, Meira Consulting, is an independent software advisory firm. Clients work with Meira to evaluate systems and processes, build requirements, choose the right software, and manage the project to ensure technology goes live and meets the business need.
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| 17 Feb 2021 | Demystifying Culture, with Chris Ihrig | 00:53:28 | |
Chis Ihrig is founder and CEO of Fired-Up! Culture, a leadership development and consulting firm with offices in Puyallup, Seattle and Southern California. Chris' passion: igniting the best in people to build our future together! With over twenty-five years of corporate executive leadership experience, Chris has a proven success philosophy that advances people and establishes corporate vision around the creation of dynamic and Fired-Up! organizational cultures. Chris provides visionary leadership with action principles to ignite the best in leadership, build amazing teams and unleash organizational cultures that engage and delight both internal and external stakeholders. As a gifted team facilitator who brings energy, fun, focus and strategy to team development events for groups over 2500. Chris has successfully led thousands of team building sessions across North America and Globally. Chris has been married to his wife Kris for 28-years, raising 4 kids who have just about all left the house. Finally! He holds an MBA in Organizational Change and a BA in Social Service Administration. He has been a member of the Puyallup School Board of Directors for 6-years. What you’ll learn about in this episode:
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| 16 Feb 2022 | ABM is B2B Marketing 2.0, with Polly Yakovich | 00:19:17 | |
Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 08 Dec 2021 | Meeting End of the Year Goals, with Josh Dougherty | 00:38:27 | |
Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding. What you’ll learn about in this episode:
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| 12 May 2023 | Talking branding, with Steve Brock | 00:45:17 | |
Steve Brock leads a studio of talented and experienced researchers, strategists, designers, writers, programmers, project managers, an odd chef or two, photographers, videographers, organizational development specialists and assorted other creatives. As a studio, his team pulls together the most appropriate team for clients’ specific needs. And somehow, it all works. Brilliantly. With a wallop even. For more than twenty-years (that’s like over a century in internet years), Steve’s team have helped some of the nation’s top corporations and not-for-profit organizations discover who they are, determine optimal ways to convey their story and then create experiences and artifacts that bring that story to life. You can call this the branding process, brand building or a host of other jargon-filled terms. Steve and his team call the end result delight. Steve is very hands-on with all Brand:Wallop clients. He believes that every project matters and every client is a potential long-term friend. He not only gets involved in all the strategy work but even helps out on copy and photography when needed . At Brand:Wallop, they believe you and your staff will achieve greater delight with your brand (as will you audiences) if you experience it in the process of building your brand. What you’ll learn about in this episode:
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| 31 Aug 2022 | Content, Creativity, & Storytelling, with Brad Steinbacher | 00:33:59 | |
Before he entered the world of marketing, A Brave New’s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle’s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he’s not actually middle-aged. What you’ll learn about in this episode:
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| 15 Jun 2022 | Building A Marketing Strategy, with Josh Dougherty | 00:34:21 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode:
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| 29 Nov 2023 | Public Relations Fundamentals, with Elizabeth Sutherland | 00:40:55 | |
Elizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications. Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and in leadership roles for a variety of local and state-wide organizations. Elizabeth is an experienced public relations professional with expertise in campaign strategy development, brand development, budgeting, research, and measurement. She is also an avid reader, writer, runner, mother of two boys, and wife to a radio-talk-show host. As an entrepreneur, Elizabeth directly understands the challenges many small businesses face and has made it her mission to help grow small business dreams whenever she can. What you’ll learn about in this episode:
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| 26 Jan 2023 | 3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh Dougherty | 00:24:49 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode:
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| 29 Apr 2020 | Tearing Down Silos and Breaking Out of Your Comfort Zone, with George Brooks | 00:24:22 | |
George is a UX designer by trade and an entrepreneur by accident. He’s spent the past 10 years growing and evolving Crema, which started as an operation in the second bedroom of his home and has now grown to a 40+ person, multi-location company in the KC crossroads. His background is in digital design and all things UX, although, more recently, his focus has shifted to 1) new product experimentation through Venture Lab and 2) methods and ideologies for building successful product teams. Over the years, George has helped craft health system websites, social networks for auto-parts, small business lending platforms, construction resource allocation software, and cybersecurity evaluation and automation tools. He’s also helped launch startups at SXSW and has overseen innovation projects as they took hold inside their corporate teams. This wide variety of work has shaped the way Crema thinks about product teams. It’s allowed their products and clients to grow into multi-million and even billion-dollar businesses. What you’ll learn about in this episode:
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| 08 Feb 2023 | HealthTech Marketing With A Mission, with Nora Marsh | 00:47:17 | |
Nora Marsh, Director of Marketing at CareMessage, leads strategy development for communicating product value as well as efforts to generate demand among new customers and support customer retention. Nora's background in healthcare marketing is broad and deep. She spent 15 years in advertising and communications for pharmaceutical products, medical devices, and over-the-counter health products before pivoting to product marketing for healthcare technology tools. Currently, Nora is focused on bringing her expertise and knowledge to help improve access to healthcare and equitable health outcomes. What you’ll learn about in this episode:
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| 05 Aug 2020 | Reclaiming Our Creativity, with Melanie Falick | 00:56:37 | |
Melanie Falick is an independent writer, editor, and creative director--and a lifelong maker. She is the author, most recently, of Making a Life: Working by Hand and Discovering the Life You Are Meant to Live, named one of the best books of 2019 by Publishers Weekly. She is also the host of Making a Life: The Conversation, a new online series designed to generate lively and inspiring discourse about making by hand—and creative expression more generally—and their vital impact on our well-being in the 21st century. She is the former publishing director of STC Craft/Melanie Falick Books, an imprint of Abrams, where she published works by many of the DIY world’s most esteemed authors. She lives with her family in New York's Hudson River Valley. A Message From Melanie: “If we write down the whispers in our head about the different things (big and small) we really want to do, then we can refer back to that to remind ourselves what we really want. But what if we went further? What if we marketed and advertised those ideas to ourselves? We can make signs and post them around the house or on a sticky note adhered to our phone. What else? Right now we are so responsive to the marketing of others telling us what we want/need (from coffee to cars to Netflix series to watch). We can counter that by marketing to ourselves. This idea fits into a new book idea I’m working on but I figured I’d share it with you because it seems like something that might resonate with you personally as you try to slow down and take a break.” What you’ll learn about in this episode:
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| 17 Nov 2021 | Navigating the Challenges of the Pandemic, with Hannah Thomas | 00:40:46 | |
Hannah Thomas is a dynamic and impactful executive advisor and health science consultant who expertly guides C-suite executives in goal attainment, including developing strategies to successfully drive organic growth, M&As, talent and workforce optimization, technology improvements, product launches, partnership building, and cultural transformations. As Founder/Principal at New Canvas Advising, Hannah collaborates with business leaders to holistically assess their existing systems, processes, technologies, and policies and determine a strategic plan to achieve both their short- and long-term goals. While offering value to all industries, Hannah leverages her background in clinical research to specialize in meeting the complex and unique needs of clients in the life sciences, biotech, and healthcare sectors. Having worked with/in large corporations, small businesses, non-profits, start-ups, clinical research centers, hospitals, and more, Hannah understands how to communicate with, influence, and lead technical, scientific, and operations personnel of all levels. She has earned the respect of physicians, PhDs, researchers, and laboratory personnel while also being able to advise decision-makers focused on financial management, regulatory compliance, and business strategy. Hannah is active in her community, currently holding an appointment to the Council Salary Review Commission for the City of Puyallup. She is also a professional mentor through the Blue Scarf Society with the Puyallup and Sumner Chamber of Commerce. Previously, Hannah co-founded and directed Scent of Water Foundation to provide relief to individuals with financial challenges while suffering from all types of cancer. She has also served as a mentor for students and young female professionals through the Northwest Association for Biomedical Research and Young Women in BIO. Hannah earned her Master’s in Health Science, focused on Clinical Research Administration at George Washington University as well as a Bachelor’s in Biology from Pacific Lutheran University. Additionally, she completed a comprehensive program at Sandford University for an Advanced Project Management Certificate. What you’ll learn about in this episode:
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Additional resources: A Brave New’s website: www.abravenew.com | |||
| 11 May 2022 | Creating A Strong Visual Brand, with Phil Padilla | 00:33:47 | |
A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to end, and achieving positive business results. What you’ll learn about in this episode:
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| 25 Nov 2020 | The Power of Connection and Collaboration, with Jennifer Pascoe | 00:45:27 | |
For over a decade, Jennifer Pascoe has been carving a way for marketing leaders to make a positive impact while driving a successful bottom line. Having worked with beginning startups to big-name brands, Jennifer focuses on strategic direction and overall brand experience first and foremost. She’s known for her creative collaboration and resourcefulness that allows no vision to be too big or too small. This approach has led Jennifer to many successes, such as managing and developing a promotional and events department, expanding market share for a new financial product nationally, co-owning an agency, and creating sales programs. Jennifer loves the ability to flex practical wisdom with creative thinking. She also appreciates that the best ideas come from collaboration and loves working with talented teammates to learn something new every day. When not tracking budget spend and crafting campaigns, you can find Jennifer hiking the beautiful PNW trails and volunteering with local entrepreneur organizations. What you’ll learn about in this episode:
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| 24 Jun 2020 | Turning a Family Business into a Tech Powerhouse, with David Cantu | 00:18:29 | |
As a co-founder of Redapt, David Cantu has been instrumental in the company’s 20+ years of growth at every step. Being entirely self-funded didn't make the journey comfortable. However, Redapt’s interest in identifying promising enterprise technologies early and developing expertise ahead of the market has helped their success. David is proud of Redapt’s history of innovation and contribution to solving difficult technology challenges with their customers.
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| 19 Aug 2020 | Establishing Your Visual Strategy, with Amy Balliett | 00:48:00 | |
Amy Balliett is the CEO and founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and headed up SEO at several companies before launching Killer in 2010. In the years since, she has grown Killer Visual Strategies to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, SMX, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, a LinkedIn Learning instructor, and the author of the newly released book Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication. What you’ll learn about in this episode:
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| 18 Sep 2024 | Branding Fundamentals Part 1, with Josh Dougherty | 00:40:01 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he’s worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution. What you’ll learn about in this episode:
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| 22 Jun 2022 | Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell | 00:36:01 | |
Alison Tyrrell is the Head of Marketing at SilverCloud Health. She is a multi-award-winning marketer, with over 17 years of global marketing & communications experience. She has worked in multiple countries, with some of the world's largest brands. Alison has a keen interest in psychology, behavioral economics and anthropology and brings these learnings and insights to her work where possible. She is motivated and passionate about using marketing for positive impact and has spent the last 7 years within ESG and Healthtech. What you’ll learn about in this episode:
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| 22 Jun 2023 | Trusting Your Gut & Brand Building, with Josh Dougherty | 00:34:10 | |
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode:
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| 27 May 2020 | The Value of Research, with Felicity Moore | 00:20:29 | |
Felicity Moore is a global consumer/customer/user insights and brand strategy specialist, with more than ten years of experience in the industry. She has been working for Microsoft for three years in product development for Mixed Reality and AI and, and she is currently on the strategic storytelling team for Dynamics 365. Felicity has also worked extensively across fast-moving consumer goods, alcohol/beverage, and athletics industries, among others. Felicity believes in getting out of the bubble and pushing herself to see all sides of the story. There is no distance too far or methodology too challenging for her. She has worked with brands all over North America, Europe, Asia, and globally. She is obsessed with different cultures and generations and has lived and worked in five different countries. Felicity loves speaking engagements to take an audience on a journey and get them excited about cutting edge methodologies and thinking about the world differently. She has spoken at Cannes Lions, Esomar Berlin and various conferences across North America. What you’ll learn about in this episode:
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| 29 Jun 2022 | Marketing As A Catalyst For Growth, with Deepika Kumar | 00:33:40 | |
Deepika is a marketing leader with over 20 years of experience in building global brands, driving revenue growth, and achieving business impact for technology companies. As the Chief Marketing Officer at CareJourney, she is responsible for the development and execution of the company’s marketing strategy, positioning, brand management, and demand generation programs. Prior to CareJourney, Deepika served in leadership positions at several well-known B2B companies, including Bloomberg Law (a Bloomberg, LP company), CEB (now Gartner), and Claraview (a division of Teradata) where she executed large-scale, global marketing programs for multiple SaaS products across the NA, EMEA, APAC, and LATAM markets. Deepika holds a Bachelor's degree in Political Science from Hindu College, Delhi University as well as Marketing certifications from the Cornell Johnson Graduate School of Management and the Thunderbird School of Global Management. She is a founding member of Chief D.C., the only private membership network focused on connecting and supporting women executive leaders. What you’ll learn about in this episode:
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| 02 Jun 2021 | DIP: Drive, Initiative, and Push, with Carter Wade | 00:37:55 | |
Carter Wade is an enthusiastic senior leader and client advocate at Veritus Group, with over 30 years of experience serving non-profit organizations in strategic planning, direct response marketing, and fundraising. He has developed and managed highly successful campaigns for a wide range of national and regional clients throughout the United States and clearly understands the importance of caring for and nurturing relationships with mid and major donors. What you’ll learn about in this episode:
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| 21 Dec 2022 | Recapping 2022…and looking forward to the New Year!, with Michelle Burk-Gomez & Brad Steinbacher | 00:40:15 | |
Michelle Burk-Gomez is the Account Director at A Brave New, and she is passionate about building brands and crafting compelling digital experiences for organizations. Her ideas are informed by creative and quantitative perspectives. Michelle has over 15+ years of experience in the Marketing, Brand Strategy, Technology, Finance and Nonprofit industries. Adept at knowing market trends and how to relate that to an organization’s targeted goals, Michelle is out to discover how best to use marketing campaigns and technology to impact market position and brand perception. She is excited about how to use the power of technology to make organizations more competitive. She is experienced in concept development and strategy through execution; that is grounded in knowledge of brand, competitive landscape, and market trends. Storytelling, brand strategies and innovation with top ranking companies all play a part. —------------ Before he entered the world of marketing, A Brave New’s Content Director Brad Steinbacher spent 14 years as a journalist and editor at Seattle’s leading alternative newspaper The Stranger. His marketing work has included creating content for Fortune 500 companies, political campaigns, and penning opinion pieces for former members of Congress and professional sports stars. At A Brave New, Brad guides and oversees all content for clients, ensuring brand guidelines and voices are followed, and generating new ideas for content delivery. In his free time, Brad enjoys sports, playing video games, and pretending that he’s not actually middle-aged. What you’ll learn about in this episode:
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| 12 May 2021 | Mental Health, Values, and the Global Pandemic, with Polly Yakovich | 00:39:41 | |
Polly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode:
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