20% - The Marketing Procurement Podcast (Blair Enns and Leah Power)
Explorez tous les épisodes de 20% - The Marketing Procurement Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 16 Nov 2022 | My 1st Negotiation with Procurement w/ Kathie Jones | 00:48:17 | |
Kathie Jones joins the podcast to discuss lessons learned from selling to procurement years ago up to running procurement today. Blair Enns https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns
https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/
https://www.linkedin.com/in/kathieconway148/ https://www.linkedin.com/company/khoros/
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| 19 Apr 2023 | Let's Play Fair w/ J. Francisco Escobar | 00:38:38 | |
Consultant and procurement veteran J. Francisco Escobar joins the pod to discuss revenue neutrality, the deleterious effects of protracted payment terms and his taxonomy of the various types of procurement professionals. | |||
| 18 Oct 2023 | On Creative Effectiveness w/ George Tannenbaum | 00:32:39 | |
In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. | |||
| 22 Mar 2023 | The End of The Billable Hour w/ Tim Williams | 00:42:46 | |
Agency pricing consultant Tim Williams discusses the trend he sees of agencies moving away from selling inputs (time), toward a greater focus on outputs and outcome-based pricing models. | |||
| 08 Mar 2023 | Can Agencies Be Consultants? w/ Leo Rayman | 00:43:43 | |
Leo Rayman went from CEO of agency Grey in London to the first CEO of Grey Consulting. In this far reaching conversation with Blair and Leah, Leo talks about the differences in impact and pricing power that separates these two business types, while also hitting on the similarities that tend to go unnoticed. | |||
| 02 Nov 2022 | The Truth About RFPs w/ Enrique Cordero | 00:42:47 | |
Should you participate in that RFP? Is that RFP really an RFI in disguise? Enrique Cordero joins the podcast to answer those questions and much more. Blair Enns https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns Leah Power https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ Enrique Cordero | |||
| 14 Jun 2023 | The Day Everything Changed in CPG w/ Christy Lebor | 00:49:24 | |
Former big brand marketer Christy Lebor joins the pod to describe what she sees as the pivotal moment when CPG companies shifted from innovation-seeking to efficiency-seeking. She also talks about the folly of zero-based budgeting and why agencies will never be strategic partners to their brand manager clients. | |||
| 23 Aug 2023 | Just Say No w/ Niki McMorrough | 00:44:25 | |
Niki McMorrough has seen the client-agency relationship from both sides of the table and that perspective has left her convinced that no one wins in a pitch. She joins Blair and Leah to discuss her conversion from pitch advocate to pitch abstinence. | |||
| 31 May 2023 | Aligning the Incentives w/ Stuart Dunk | 00:43:50 | |
| 19 Oct 2022 | The Transformed Procurement Professional w/ Mary Ann Brennan | 00:45:32 | |
Mary Ann Brennan joins Blair and Leah to discuss the transformed procurement professional and the journey from cost saver to value creator. Blair Enns https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns
https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/
https://www.linkedin.com/in/maryabrennan/
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| 04 Oct 2023 | The Path to Great Work w/ Beverley Hammond and Susan Irving | 00:43:07 | |
20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human. | |||
| 28 Jun 2023 | The Benchmark Problem w/ Jason Cammorata | 00:29:12 | |
Leah has a bee in her bonnet over how agency benchmark data is used by clients and even some agency associations. Jason Cammorata joins the pod to steelman both sides of the argument. | |||
| 20 Sep 2023 | Agency Model Innovation w/ Caroline Johnson | 00:48:05 | |
The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. | |||
| 06 Oct 2022 | 8 Things Every Agency Says w/ John Gleason | 00:54:37 | |
Hosts Leah Power and Blair Enns welcome their first guest to the podcast, John Gleason. John shares his views on the procurement/agency relationship and lays out the same 8 claims almost every agency makes.
Blair Enns https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns
Leah Power https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/
John Gleason https://www.linkedin.com/in/johngleason
You Don't Really Partner With Your Clients https://www.winwithoutpitching.com/you-dont-really-partner-with-your-clients/ | |||
| 06 Sep 2023 | Tuning Up the Client-Agency Relationship w/ David Meikle | 00:47:26 | |
Consultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.” | |||
| 15 Nov 2023 | This is Unsustainable w/ Caroline Johnson | 00:48:16 | |
The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself. | |||
| 25 Jan 2023 | The Chaos Culture of Agencies w/ Jack Skeels | 00:44:48 | |
Agency Agile founder Jack Skeels drops by the pod to talk about agency culture, agency searches and his time as a consultant working to find procurement efficiencies for the US government. | |||
| 17 May 2023 | The Hidden Cost of Transactional Capitalism w/ Rory Sutherland | 00:53:28 | |
| 05 Oct 2022 | Welcome to 20% - The Marketing Procurement Podcast | 00:24:41 | |
Hosts Blair Enns and Leah Power discuss the “Marketing Procurement Problem” and lay out their hopes and intentions for the conversations to follow. Blair Enns https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns
Leah Power https://www.linkedin.com/company/institute-of-canadian-agencies | |||
| 09 Aug 2023 | 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective | 00:28:39 | |
Blair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a brand new interview in two weeks time. Until then, Blair has shamelessly selected another episode of his other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship, which he cohosts with David C. Baker. In this episode from 2021, David interviews Blair about his Amazon #1 best-selling book, The Win Without Pitching Manifesto, ten years after its launch. | |||
| 22 Feb 2023 | The Client Bill of Rights w/ Jillian Gibbs | 00:41:02 | |
As the client, you have the right to receive unbiased recommendations; you have the right to ask questions; you have the right to transparency on fees. Jillian Gibbs of APR joins 20% to lay bare her client bill of rights and much more. | |||
| 12 Jul 2023 | 2Bobs: Innoficiency in Your Agency | 00:39:56 | |
While Blair and Leah take a brief summer hiatus, we're delighted to bring you an episode of Blair's other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship. In this episode, Blair and his co-host David C. Baker talk about Blair's Innoficiency Principle as it applies to running an agency. | |||
| 26 Jul 2023 | Madison Avenue Makeover w/ Michael Farmer | 01:01:39 | |
Madison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand new book, Madison Avenue Makeover: The Transformation of HUGE and the Redefinition of the Ad Agency Business. | |||
| 03 May 2023 | The Marketing Procurement Academy w/ Magid Souhami | 00:48:47 | |
Marketing procurement podcast streams cross when OG Magid Souhami joins Blair and Leah to discuss all things marketing procurement, including the launch of his new training platform. | |||
| 01 Nov 2023 | Marketing Is an Investment w/ Brett Colbert | 00:45:37 | |
Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. | |||
| 28 Dec 2022 | Pitch-Free for 5 Years w/ Julie Cohen | 00:38:39 | |
Julie Cohen, Founder and CEO of Across The Pond, joins Blair and Leah to discuss the negative impacts of pitching. https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/company/across-the-pond/ https://www.linkedin.com/pulse/dont-pitch-your-mental-health-jim-de-zoete/ https://www.winwithoutpitching.com/you-dont-really-partner-with-your-clients/ | |||
| 06 Oct 2022 | The Innoficiency Problem | 00:34:44 | |
Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle.
Blair Enns https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns
Leah Power https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/
https://www.winwithoutpitching.com/the-innoficiency-problem/ Buying Less for Less: How to avoid the Marketing Procurement Dilemma by Gerry Preece & Russel Wohlwerth Holding Opposite Perspectives In a Healthy Tension https://2bobs.com/podcast/holding-opposite-perspectives-in-a-healthy-tension Nick Skillicorn https://www.ideatovalue.com/author/nickskillicorn/ Clayton Christensen https://www.christenseninstitute.org/disruptive-innovations/ | |||
| 05 Apr 2023 | Better Relationships = Better Outcomes w/ Kim Walker | 00:47:51 | |
Aprais founder Kim Walker joins the pod to discuss their new research findings that proves what we all know: better client/agency relationships lead to better work—and results. | |||
| 11 Jan 2023 | Be Your Agency's Favorite Client w/ Kathryn Fitzwilliam | 00:49:47 | |
Marketing industry veteran Kathryn Fitzwilliam joins the podcast to advocate for better agency/client relationships, and makes the case for marketers to strive to be their agency’s favorite client. https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns https://www.linkedin.com/company/institute-of-canadian-agencies | |||
| 30 Nov 2022 | Grownup Conversations w/ Mike Lander | 00:44:21 | |
Piscari’s Mike Lander models the conversations agencies and procurement should be having but rarely do. Blair Enns https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ https://www.pantheon.fm/show/its-a-good-start-podcast/ https://wfanet.org/leadership/project-spring | |||
| 14 Dec 2022 | Procurement Are People Too w/ Mike Sutton | 00:33:56 | |
Blair and Leah are joined by Mike Sutton, President of Zulu Alpha Kilo an award-winning independent agency famous for their viral videos mocking spec creative and RFP-driven selection processes. Blair Enns https://www.winwithoutpitching.com/ https://ca.linkedin.com/in/blairenns
https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/
https://www.linkedin.com/company/zulu-alpha-kilo-inc./ Say No To Spec
https://youtu.be/WB-KUB35_CM | |||
| 08 Feb 2023 | Agency Ownership Models Are Everything w/ Tom Lewis | 00:49:26 | |
Tom Lewis joins the podcast to talk about Adland, a sector he sees as existing in a state of managed decline. Tom attributes this decline to a failure in agency ownership models and offers the advice: “get out as quickly as you can.” | |||