The true story behind my first company.

This is perhaps the most vulnerable story I've ever told and one most people would never dare tell.  I share the background behind starting a fitness app, buying the biggest penthouse in Philadelphia with 4 friends, getting a huge celebrity to commit to investing $2.2 million, then watching as it all fell apart.  

Hopefully, you can learn from my mistakes and take your own lessons from this crazy and totally candid story.  As a founder, you have to set your vision and stick to it.  So, if you are building a new company, or mobile app, this episode will be especially poignant.  Inside, I share my understanding of the dynamics of leverage and the importance of creating a plan that includes emotional and financial runway. 

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Investing your extra wealth for passive income producing businesses can yield big returns!

The money printer passive income seeking entrepreneurs want, however, is not an opaque and mysterious black box. Neither is it an instrument of e-commerce that works without some sophisticated initial setup and routine management.

There are the necessary refinements of a business plan to serve an ultra-niche online market that must be made to find a sustainable, long-term business model. There’s also the routine maintenance and management of income investing businesses for customer service, quality control, and administration.

Even investments like stocks, bonds, and ETFs require the investor’s attention, care, and direction. With automated online businesses investors pay more attention, care, and up front work to understand and direct their investment.

These are the trade offs for more control over what the business does to increase sales or profits. The result is more opportunities for bigger returns on investment.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

Geoffrey Campbell, a partner at Praxis Engineering, comes on the show to talk about how data is shaping the way content is made today. Campbell & Zen Business host, Jonathan Maxim, have worked together before for Universal Music Group, representing major artists like Taylor Swift, Migos, and Billy Eilish, among others.

Big data is changing how content is being created from large scale productions all the way down to individual creators.

Access to statistically meaningful information has produced useful insights for content creators & beyond.  The content we see created today is, at least, in part a result of these essential economics of content markets.

In addition to discussing content markets & techniques related to valuable proprietary & publicly available data, including scraping and analytics, our guest discusses with Jonathan the use of AI to scale content creation strategies.  Listen in to learn how Spotify and Netflix have used original content production to increase their companies’ profit margins.

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Happy New Year, ZenBiz fam! 

After a short hiatus for the holidays and fruitful Q4, I am excited to return with some very special episodes for all my listeners. The last two years has affected entrepreneurs in different ways - some of us have taken full advantage of these difficulties as a means of creating new experiences and challenges to further grow. 

As the first month of 2022 is coming to a close, I have taken on challenges in lieu of the new year to strengthen the habits I have worked hard to perfect - such as daily routines, mind and body health, work habits, and so much more. One that seems to always revisit me is boundary setting. I guarantee I am not the only one to re-examine my personal boundaries for the new year, as even those firmest and dedicated to holding their boundaries can even feel that their boundaries are undermined.". No matter who you are or how strongly you may hold to these, exterior forces can always impede your personal barriers lead you to question yourself - "Am I really holding true to my boundaries? Am I letting people cross my boundaries to avoid conflict? Do I really even understand what my barriers i've set?"  

Today we will be discussing how to identify ourselves by putting our boundaries into a written format, how we are actually enforcing them in daily life, and which new boundaries we will be adopting in 2022.

- 

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

Want a Matrix-style download on five life hacks?

1) Modern applications of classic stoic wisdom 2) How to utilize your mind & network to assemble the ultimate vortex 3) How to take better care of your body by breathing differently 4) How to jumpstart healthy blood flow and recirculation, and 5) How to fight your way up from the bottom to accomplish your dreams. Boom, there you have it.

Here are my five book recommendations for 2023 (They handily answer all the questions, amazingly).  Please don’t forsake reading because it truly is the path less traveled; the same path to wisdom and an enriched life for anyone who earnestly seeks it.

Did you know the top quintile of income earners in the United States report they read an average of 60 books a year (Or 5 books a month)? That’s a little over one per week. The bottom quintile of income earners report reading an average of 0 books a year. Bare that in mind, as you’re listening to the latest episode and deciding which books to read next.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Welcome back to the Zen Business Podcast! Let's talk about breathing. Are you doing it wrong?

Most don't assume there is a strategy to "breathing correctly", but there is a correct way to do it and it may take some learning. The way we apply our breathing vs. how we breathe due to habit can totally change your overall wellness in terms of storing energy, releasing stress, filtering out harmful germs, body temperature, and more. I recently went through a surgical procedure to fix a deviated septum to improve my breathing - I couldn't tell you enough how much it changed my breathing abilities.

Deep and controlled breathing is common knowledge for those who meditate, but we usually don't know the science that differentiates mouth breathing versus nose breathing and Energy Synthesis. Doing the research will lead you to find that nose breathing will filter the air you breathe in a healthier way, as well as release certain chemicals that benefit other parts of your body, such as lungs, bladder, digestive track, and more. 

Listen to "How to Gain More Energy Through Corrected Breathing" to see how you can change your breathing habits for the better. 

Books mentioned in this Episode: Breath by James Nestor

-

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

We’re back with another episode of the Zen Business podcast to continue a multi-part series connecting the dots that ALL successful viral growth campaigns take to monetize & scale an app.

In the last episode, your app marketing guru, Jonathan Maxim broke down A/B testing, mobile app monetization, and ad campaign optimization.

With those crucial set-up strategies in your rearview, here’s the super simple and powerful growth formula to make an app go viral with scalable referral campaigns.

Jonathan walks listeners through how to set up referral campaigns that give prospects the most motivation to act, while also saving tons on acquisition costs with insanely sweet ROI.

You’ll learn how to create value unlocks and feature add-ons for referrals, use sweepstakes contests to get paid subscribers cheap, and boost your app store conversion.

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

Patrick Lauritz, COO at Skara CBD has done a Military tour in the Middle East, seen war first hand, as well as seen the battlefield of business. After serving in the military, he came back to LA to study and develop products in the CBD arena, with his flagship product Skara CBD. Beyond just business and CBD, Patrick has taken it upon himself to dive extremely deep into the human mind, and unpacking the conscious and unconscious aspects of how we operate, so we can start living more intentionally.

“I see Skara as a leader in cutting-edge health and beauty products. Because I love technology and self-optimization, finding the latest products is more a hobby and passion than just a profit-seeking goal.”

In this episode, we discuss the Jungian philosophy and how you can leverage both left and right side of the brain to achieve everything you want in life. Specifically, how the logical brain does not buy into a concept unless there is a clear tie to the creative right brain. Stories are what bridge the left and right brain, and help you gain more buy-in from your listeners. Writing this, damn - need to just tell stories all day at Zen Business, haha! Anyway, this episode is longer and more in depth than any of the past I've done. It contains the most insights you can apply right way of any episode yet. So put it on while you get ready and see what inspiration is sparks for you!

Learn More

ShopSkara.com 

Patrick on Instagram

After a multi-million dollar exit, this laptop entrepreneur won’t quit making businesses!

Alan Howard is a search engine optimization and digital marketing extraordinaire. He grew his digital marketing business from scratch to serve Fortune 500 companies, Fortune 200 companies, and many large corporate clients. Then, after reaching a high-flying level of success with this business, Alan exited with a big sale, to travel the world and start even more businesses.

Now, he lives in Latin America, travels for business and pleasure, and makes his money from online coaching to help other online entrepreneurs just getting started out to learn from his successes and challenges along the way so that they can replicate his success in their own lives and with their own digital marketing and other online businesses.

In this episode, Jonathan & Alan discuss how to position your online business in a niche to make easier profits, how to grow your book of business, how to overcome paralysis from worry instantly, and how to cultivate the penchant for taking massive action towards your goals in business and in life.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find  @itsjmaxim & @coach_alanhoward- where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Everyone wants fitness results fast, but at what cost? If any cost? Here's the secret no one is talking about. 

How can we live 100 years instead of 75 years? Is your body secretly stuck in negative feedback loops you don't even know exist? These are the questions myself and my special guest, Dustin Stanley, explore in this podcast.

Muscles are made up of specific muscle cells and, as many know of us already know, everything in our body has a trigger.  This trigger, or signal, is meant to get our body to do something we need it to do.  The lack of the multiplication of collagen, for instance, is why skin starts sagging or getting wrinkles.  But it's now possible to change that signal?

When we are able to gain more awareness of this brain-body connection, scientists have noted that developing techniques to delay gratification directly correlates to greater success in business.  It's not about how fast you can win.  This episode is all about playing the long game and learning crucial tips on how our body really works.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

In this episode, Jonathan Maxim dives into the many lessons he's learned from working with Dan Bilzerian over the past year. Touching on the back story of how this came to be, Jonathan reveals the subtleties of how Dan manuevers through his life.

From sparking curiosity and embracing mystery in every interaction to mastering direct communication, Jonathan shares key insights that can elevate your approach to business. Tune in for a fresh take on success strategies and the art of influence.

****

Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

About Dylan Gambardella ⏪ Follow on IG

Dylan Gambardella is a 24-year-old entrepreneur, speaker, and investor. Dylan is the Co-founder of Next Gen HQ, the premier business hub empowering 20,000+ of the world's greatest entrepreneurs with the tools and resources to overcome obstacles and chase their dreams.

Dylan has helped leading brands including Target, Capital One, and Dell access, engage with, and influence the next generation. He has been featured in Forbes, Inc, Adweek, Entrepreneur, and USA Today for his work leading a venture-backed, scaling startup. A graduate of Duke University (‘17), Dylan has spoken in front of tens of thousands on global stages including TEDx.

In this Episode:

We talk about the journey of how to create an immensely engaged community. Anyone can "grow an audience" they say, but engagement is the real KPI we should be looking at. We talk about gaining venture capital investment, connecting with and utilizing younger generations, closing big brand deals, and how to create a peaceful workflow and entrepreneurial space in light of COVID and other complicated social matters.

About Next Gen Summit

WE BELIEVE ENTREPRENEURS CAN AND SHOULD CONTROL THEIR OWN DESTINIES. THAT’S WHY IN 2014, WE STARTED NEXT-GEN TO EMPOWER ENTREPRENEURS TO DESIGN THE LIVES THEY WANT TO LIVE AND ACHIEVE THEIR PURPOSE.

ENTREPRENEURSHIP IS REALLY, REALLY, REALLY HARD. AS CO-FOUNDERS AND CO-CEOS OURSELVES, WE KNOW THIS ALL TOO WELL. BUT WE’RE DRIVEN: DRIVEN TO HELP ENTREPRENEURS OVERCOME THE OBSTACLES THAT GET IN THE WAY. OUR BUSINESS HUB ENERGIZES ENTREPRENEURS ON THEIR PATH TO FREEDOM AND SUCCESS. 

THE BEST PART IS - WE’RE JUST GETTING STARTED. HERE’S TO TAKING OWNERSHIP OF OUR JOURNEY, GROWING 1% EACH DAY, AND CHASING OUR DREAMS TOGETHER. 

- Founders Justin and Dylan

In this episode of Zen Business, Jonathan discusses President Biden's decision to step down from the race. He explores the broader, macro-level implications of this decision. Specifically, Jonathan examines what it means for tech founders.

It is likely business conditions will improve but how much? Interest rates are already lowering. What's next? Tune in to discover how this pivotal political shift could reshape the landscape for tech entrepreneurs and the future of innovation.

****

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

There's really no reason to "Learn the hard way" yourself.  That simple concept is what led me to value coaching so much.  Fast forward to Ian, my coach who passed away.  This 23 year old was revered by executives twice his age so I hired this true visionary alien when I was 27, and even after five years, the knowledge he shared is extremely relevant.

He was so on target with his recommendations, I almost couldn't wrap my head around it at first. I was much more of a doer and this guy was absolutely brilliant; Out-of-this-world connections being made in front of my eyes.  He was so big picture and profound. 

One of the biggest pieces he left me with is the breakthrough of self-limiting beliefs.  Basically, boundaries we set up in our minds, based on societal conditioning, our own view of ourselves, childhood experiences, parents, role models, and/or all of the above.  It was so valuable to me, I'm repackaging his teaching and giving it to my own team to grow from.  Learn exactly the type of person he was, and how I was able to see what I could not see as possible.  As many illumined souls say, "Open up your pineal gland and with it, the seed of your spirit".

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

In this episode of the Zen Business Podcast, I am joined by two of my long-time cohorts and business partners from our own K&J Growth Hacking Company to dig deep into work habits and the changes that made us stronger through the years.

For years, the K&J Partner team (Kale Panoho, Adam Stinson, and myself, Jonathan Maxim) have been optimizing the way companies grow online. As a result, we lead our online marketing firm, K&J Growth Hackers, to become one of the most fast-growing marketing companies known to publishings like Inc, Forbes, Entrepreneur, and more. With over 200 major companies under our belt (like TikTok, Xfinity, & Monster Energy), the K&J team did not simply get lucky and meet the right people. It took many years of loss, learning, and sacrifice to bring the company to where it is today, thanks to the hard-working minds that keep us going in the U.S. and New Zealand offices. In today's episode, the K&J team flips the script and picks my brain on mindfulness habits, career changes and so much more.

How did K&J Start?

Jonathan and Kale met during a business conference as marketing competitors. Once realizing that their mindsets and vision for their companies we more similar than different, the two decided to partner up to create their own marketing company, K&J Growth hackers. With offices in Dunedin, NZ and Los Angeles, CA, both individuals built a driven marketing team & strong client portfolio that lead K&J to market for companies as big as the New Zealand Government, TikTok, Monster Energy, University of Delaware and so much more. 

Adam Stinson, a young business major, met Jonathan over 4-5 years ago during a tech and entrepreneur summit where Jonathan was a speaker. Trying to discover the path towards a career in business marketing, Adam inquired for Jonathan's advice, which lead to Adam beginning an unpaid internship where he learned directly under Jonathan everything he needed to know about marketing. After a few years of growth, Adam re-joined Jonathan & Kale at K&J and quickly worked his way to Junior Partner of the company. Now, Adam supervises and oversees the client-facing part of K&J as part of the director's team.

Check out K&J Growth Hacker's case studies at kjgrowth.com

Follow Jonathan on LinkedIn and Instagram Here!

Follow Kale on LinkedIn and Instagram Here!

Follow Adam on LinkedIn and Instagram Here!

-

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

From a young age, we're conditioned to believe that achieving various milestones is the path to happiness. We chase accomplishments, continually striving for the next big win, hoping that it will validate our existence. Yet, many of us find ourselves in a paradoxical situation: We've checked off the boxes for family, career, and social life but still feel a void when it comes to personal fulfillment.

It's a conundrum that raises an important question: why do we feel so unfulfilled despite seemingly having it all? According to Shirin Etessam, the answer lies in our disconnection from our own souls.

Her forthcoming book, "FREE TO BE," offers readers a unique and easily digestible set of daily exercises designed to help you reconnect in just six weeks. Listen in as Jonathan and Shirin explore the depths of being.

****

Listen to New Zen Business Episodes on Mondays - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, mindset and money tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at @viralapplaunch on IG for performance-based marketing - where we only win when you do.

I want to talk about the struggle that many people in business may face - disruptive emotions. Whether its making a sales call to a flakey client, handling pointed and personal comments, self doubt in sales skills or anything else, we all know how easy it is fall vulnerable to our disruptive emotions. In todays episode, we delve into helpful tips like the power of meditation, confidence, the power of silence, breath-work, body signaling, body language and more to be discussed in this episode. 

Not only in business do we encounter overpowering and impulsive emotions that lead us down angry and frustrated paths, but we face it in our personal lives as well. The way we address our qualms in relationships will eventually reflect how we treat our work, which can be detrimental for our own health, and for client health. For example, the body stores our emotional weight and awareness, which can unknowingly be a way your body tries to communicate with its owner through pain and discomfort. These issues resurface in our daily lives, and inevitably affect the way we approach business opportunities. Having that healthy "glow" of confidence will show your prospects that you are ready and willing to take on anything and everything when it comes to your business. After 5+ companies started, hundreds of clients and years of self reflection, I have learned my own routines for channeling emotions and self care through several surefire techniques to help your sales process, and your personal life.

Jonathan Maxim is a Forbes-featured thought leader and entrepreneur, recently named one of the “Top 50 Founders to Watch” by Startup Grind.

After practicing marketing strategy at Comcast, he branched off to create a fitness app that grew to 25K users. Today he serves as Managing Director at K&J Growth, a boutique agency for forward-thinking brands

Find me on Instagram & Twitter at @itsjmaxim

New Episodes every Monday morning! Sign up to get email notifications

On this episode of the Zen Business podcast, yours truly got a chance to sit down with a great ally and even better friend, Chris Cunningham. Cunningham is a founding member of ClickUp, as well as its Head of Brand Strategy & Influencer Marketing. ClickUp, if you don't know about it, is a software/app that has reimagined team productivity and collaboration.

K&J Growth Hackers has had a lot of success onboarding clients using ClickUp’s dashboard, tools and interface. We get into the nuts and bolts of how we use ClickUp at K&J and how it’s helped us to make things easy for ourselves and our customers (all while we manage their digital marketing growth campaigns).

We also get into how our businesses tailor our products to our ideal customers, a teaser update about ClickUp v3, methods to meditating, how playing basketball to unwind from work can inspire ideas, maintaining life balance, and discuss the roster of possible future guests on the Zen Business podcast.

Also, Chris prompts me with a great question about the most impactful thing I’ve read in a book about business recently, and the answer could make all the difference in your business.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do

In today's episode of the Zen Business podcast, we invite businesswoman and psychologist Dr. Kizzy parks to discuss her journey to entrepreneurship and her use of IO psychology in the workplace

From hustling golfballs to seasoned entrepreneur & workplace psychologist, Dr. Kizzy Parks, like myself, had entrepreneurs' blood coursing through her veins from an early age. With humble beginnings and perseverance, Dr. Parks worked her way from blue color jobs to government contracting & advising, using industrial-organizational psychology or "IO Psychology". Today, she lets us get a taste of what it's like to run her own successful business built on mindfulness and understanding.

According to studies, only 13% of the psychology field is made up of IO psychologists, making her position very unique but in high demand. With her experience in negotiating, advising, and marketing these mental systems within a government job, Kizzy created a successful business by utilizing the "technical side" and the "human side" of psychology in her workplace. 

Dr. Parks found that when it comes to navigating workplace politics, giving employees the freedom of expression and understanding was vastly important to balancing the structure of her business. Kizzy believes the way to build a supportive environment is through meticulously choosing each and every client and employee with great care and insight. And, by selecting a team and clients with the same ideals, same mindset, and the capacity for mental reframing, she developed a framework for the perfect workplace environment - learned from the negotiation & psychology that comes with working within government contracting. Kizzy, to put it softly, embodies the pure drive to help other people. 

Listen to the episode to hear us delve into subjects like psychology in the workplace, mindfulness, the power of money vs appreciation, intent vs. impact, misconceptions about work ethics, and so much more! 

Engage with Kizzy Parks on Linkedin and @kizzymparks on Instagram 

-

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

The latest episode of Zen Business is the first of a five-part series teaching the fundamentals of our most effective strategies for launching apps into virality. We are thrilled to present this program to you.

Host Jonathan Maxim breaks down everything our marketing company did to make TikTok the app stores’ biggest hit of 2019. We repeated that success with Triller in 2020 and Universal Music Group in 2021.

On this episode, Jonathan dives into the tools and proven strategies that pave the way for successful app launches during the crucial pre-launch phase

You’ll learn how to set up and use Google Firebase and Appsflyer to track user actions in your app, plan your launch strategy, optimize your app store page, and test your app for usability to ensure it’s delivering the most value possible to your app launch campaign’s acquisitions. 

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

As 2023 opens, e-commerce businesses, managed by automated means and put together by a growing strata of digital growth artisans, are spinning up all over the place.  Of course, not every online promise to make a million dollars in a month is true, but there are certainly unique opportunities emerging.  With the advent of automated businesses, many entrepreneurs are making more money than ever in this niche.

Drop-shippping products on Amazon and Shopify has been dead since the pandemic.  Firms like these are burnt out trying the same trick too many times or they aren't evolving their ideas and strategies to meet changes in the digital market.

With all the new advertising channels constantly opening up and growing in 2023, and the quality of the tooling for online business management today, starting a successful automated business is the entrepreneurship of the future. The entire calculus of the investment game is changing at a very rapid pace.  In this episode, we unbox it all and dive into the future of investing.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Dive into the practical and tactical approach to actually manifest what you desire.  However, be aware: The bigger the thing you wish to manifest, the higher your vibrations and state of awareness have to be.  This episode is the third in my series on manifestation.

Building on Part 1 and Part 2, where three key laws and seven critical mindset habits are discussed, I dive into the nitty-gritty of this mystical practice.  

Let's take a step back, slow down and feel into our internal compass.  This is a core element to manifestation.  Instead of thinking about it, just feel it. Going over several tips, like how a mood board can be an extremely helpful tool to develop this metaphysical ability, we set out intentions.  The visual of a mood board will help produce a springboard effect for your energy.

You have to calibrate the signals between your heart and mind, to bridge the gap and actualize your dreams.  This episode is all about calibration and leaning into the moment, the feeling, your mind, and ultimately, your heart and higher self.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

In this episode of the Zen Business podcast you’ll hear some of our best recipes for success in viral app marketing straight from the team themselves. I've invited Client Services Director, Travis Enos & Operations Director, Morgen J. Streur for a sit-down today to discuss myriad details of our VAL process.

Your app has to be able to solve the user’s problem or you’ll waste your time and money. Your app store marketing and their initial experience with the app has to be consistent with your app’s qualities or they won’t believe you.

In overview, the fundamental elements of your brand's narrative or story, has to make sense with your app. However, you can walk your company through these steps with us. Here, we dive into the nitty-gritty of what we do and what we are looking for as we build the foundational pieces every good app needs.

****

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Most startups are built on hope. The ones that succeed are those that are built around value.

On this episode of the Zen Business podcast, your host Jonathan Maxim sits down with a serial entrepreneur and app builder who delivers the value to users that makes apps go viral and earn life-changing profits for their founders.

Traveling all the way from Italy, Marco Yammine shares his experience and knowledge of successful app design and marketing.

Marco has built and helped launch – from “Zero to one” – over 50 apps. He makes products that are really built around value for the user.

It’s all too easy for founders to get lost in their great ideas. That’s because of the natural human tendency to evaluate business ideas with rose-tinted glasses.

Marco’s philosophy for building apps is focused on execution over ideas. The practical aspects of apps that people enjoy & that solve a problem, delivering value in the process. 

Another is timing your solution with the trends in the market. You will learn in this episode, for example, how to tune in to the market you’re focused on. Then you will find a problem or opportunity that will form the basis for a quality app that users download, use, and rave about. The problem or the opportunity has to come first, then the idea.

****

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Jonathan Maxim of K&J Growth Hackers sits down to speak with brand-building extraordinaire, Santi Pereira.

With a business degree from the Wharton School and a job working for online sports and games betting platform, Lucra Sports, Santi has an enormous amount of experience building audiences online and promoting businesses with branded content.

On this episode of the Zen Business podcast, Pereira tells us about one of the craziest marketing experiences he’s had in his career. He also gives us some revealing context about digital marketing ROI on production vs. creator content. 

You’ll also learn how to find your audience using TikTok Spark Ads, how Lucra Sports does niche marketing with user generated content, and how to cover your CPA with word-of-mouth advertising. Tap in to some knowledge.

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find ⁠@itsjmaxim⁠ on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at ⁠KJgrowth.com⁠ or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

This episode of Zen Business is the second part of a series teaching the basics of our best viral app launch strategies. We’re especially excited to bring you this program! Our viral app growth marketing company, K&J Growth Hackers, changed the game with big clients like TikTok in 2018, Triller in 2020, and Universal Music Group in 2021.

Zen Business host Jonathan Maxim breaks down how we A/B tested user-generated content to help make TikTok the biggest hit of 2019 on Google Play and Apple App Store. In this episode, Jonathan goes into the Beta test launch phase of a viral app launch strategy.

You’ll learn how to set up and use creative content made by 10 – 15 influencers promoting your app and test them across ad group audiences quickly to find out what to scale fast with your ad dollars & know when to cut the losers.

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

In this episode of Zen Business, I talk through the process of how I went from shooting and writing for my own small fashion blog, to having consistent publications in Forbes, Entrepreneur, Voyage LA, Medium.com, and others.

Finding your "author voice" seems to be one of the first potholes new aspiring writers trip on when beginning their journey. Many up-and-coming authors have a vision for what they want to write about someday, but this is an expectation that can quickly kill the inspiration if we try to start off on a niche we don't actually have. Even if you really love the subject matter, it's not as simple as just jumping in headfirst. What if you want to write about dog training, but have never trained, or much less, owned a dog before? How do you get where you want to be? The simple fact about writing is that you must focus on what you are best at to begin. Many love to write, so how do you stand out from the others? To start, you must simply just start doing it. Sitting down every day and dedicating a few hours to anything you can put on paper, even if it's just word vomit at first. Having the discipline to write is one thing every author can agree that can be the biggest roadblock in the creative process. Once you have traction on writing about something you know, you begin to find the audience you want. Partnering with other up-and-coming writers and imploring your work to small publication companies or blogs is a sure-fire way to find new readers and expand your knowledge of your dream topics! If people like your work, they will follow you on the next journey in your writing adventures, and you will inevitably curate your audience as you take steps towards bigger and better opportunities as an author. Listen to the podcast to hear more about my journey and how you can start your writing career!

Find Some of My Published Articles here, here, and here!

Find me on Instagram at @itsjmaxim where you can view my Zen Business and Lifestyle Tips. 

Check Out My Growth Hacking Company, @kjgrowth :)

New Podcast out Every Monday! Available on Spotify, Apple Podcasts, Overcast and More.

In this episode of Zen Business, I go over some of the key factors of my financial journey that helped me not only gain financial freedom and helped build a profitable portfolio, but through many wins and losses, taught me the importance of teaching yourself financial wisdom.

In this episode, we learn the following:

- "Planting Seeds" with your financial investments
- Taking care of your mind by self-educating
- 3 books to read for your financial wisdom
- The steps towards paying off debt and securing the foundation for your portfolio
- The most basic rule, investing in what you know
- Using limited funds to teach yourself resourcefulness
- Splitting your portfolio investments into "risky and non-risky"
- Learning to pay yourself
- The diversity spectrum
- Using different platforms and splitting your investments
- "Just set it and forget it!"
- How you are losing opportunities to make money when you spend

Most of us do not learn how to be wise with our money in the public school system, and we tend to rely on the word of our parents and elders when it comes to being smart with investments. Times change, however. Most of our parents may only know limited information, and certain methods are outdated and ineffective. Requiring a college education should not be the only threshold for learning to invest, and you don't have to be of "college-age" to start learning. We all want to know what's smart for our money NOW, right? Teaching oneself how to invest, where to invest, when to invest, and why to invest can be the smartest decision one can make for their future. And the wonderful thing about current times is the limitless sea of public resources and all the other root-learned investors who are able and willing to help you begin your journey. In this episode, we discuss how learning from my losses, diversifying my investments, and years of patience brought me to where I am today.

3 Books for your Financial Widsom mentioned in today's episode

- "Richest Man in Babylon" - George Clason

- "Profit First" - Mike Michalowicz

- "Money Master the Game" - Tony Robbins

Find me on Instagram at @itsjmaxim where you can view my Zen Business and Lifestyle Tips.

Check Out My Growth Hacking Company, @kjgrowth :)

New Podcast out Every Monday! Available on Spotify, Apple Podcasts, Overcast and More.

We are extremely picky in who we bring on as clients.  They have to bring something to the table that's unique if it's going to be a win-win situation.  This is the truth in the matter because we, at the end of the day, are performance-based.  Explosive growth does not come from being lucky.  There's a formula to it that can be cracked.  As a team, K&J drills down into these important differentiators.  Adam Stinson, K&J's Junior Partner, joins Zen Business for a discussion on the many issues faced when trying to scale and grow.  

We dive deep into some of the pitfalls of marketing a new product, service or app.  And some of the main reasons we don't want to take on certain clients, speak to larger issues being faced across the landscape of start-ups, big brands, and every business in between.

In this discussion, we cover red flags we encounter from founders, new companies and app developers, and the issues that arise around misunderstandings of the space or audience they are targeting.  Beyond that, we get into the allure of going "viral".  This episode dissects the "quest for virality" and the impact this phenomenon has had on marketing and current trends.  Adam ponders, "Are you really a good artist, if you can't sell your art?".

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

In this episode of the Zen Business podcast, host Jonathan Maxim gets to sit down and speak with Inc. 500 Entrepreneur and 40 Under 40 2023 winner Brian D. Evans.

He started his first business on eBay, selling car parts. Intent on expanding his business, Brian found ways to get other traffic online using strategies like SEO and affiliate marketing. He wound up selling other products, and eventually creating his own products and selling them direct-to-consumer.

Brian started a digital marketing agency after his success with E-commerce. He worked with everyone from Hollywood actors, to mobile apps, to video games. His business did work like user acquisition, press marketing, and all sorts of other different online campaigns and digital marketing that professional agencies do.

Then a meeting with a blockchain entrepreneur by introduction of a mutual business colleague got Brian’s wheels turning over the burgeoning microcurrency industry. After getting an understanding of how sought after Ethereum was by online markets at the time, he turned his attention to investing in the blockchain space. 

Brian tells us about his business history and what he thinks of the current era of the blockchain industry’s development. Listen in for some updates about a new cryptocurrency reality television show Brian is working with to get onto a number of streaming services soon.

****

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do

CEO and founder of Bikini Boss Fitness, Theresa Depasquale is an accomplished entrepreneurial expert who has made her mark on the fitness industry with her revolutionizing online training and content delivery programs. Since leaving the fitness industry, Theresa has gone on to found a creative agency responsible for the rapid growth of countless high-profile coaches and inspirational online success stories. She leads an audience of over 230k and is known for her gripping story of overcoming the most challenging life hurdles. You can follow her on Instagram at: https://www.instagram.com/theresadepasquale/

In this episode:

Theresa talks about how one day she woke up with a golf-ball-size tumor in her neck, and through natural methodologies and mindfulness modalities, not only broke up the tumor and passed it, shedding the potentially life-threatening disease, but became her best self, improved her marriage, and sky-rocketed her business. Her story is powerful and inspiring, and shines light on the power of body/mind cohesion for healing potentially fatal health matters without modern medicine, but also living a more beautiful and rewarding life.

About Social Butterfly Agency

Today she runs a renowned marketing agency called Social Butterfly, and has a course on increasing social engagement available here: https://transformyoursocial.com/social-butterfly-course-1

The Social Butterfly Agency specializes in social media management, content creation & audience engagement. We take care of communicating with your target audience while keeping your business or brand active online. Whatever changes you’re hoping to make or goals you’re trying to achieve; We will provide you with sound advice and professional guidance every step of the way. Contact us today and see all we can do for you and your company today.

When you are ready to begin manifesting anything you want, this is part of the play book available to you.  This episode is the second in our series on manifestation. 

Continuing forward from the foundational video, where the three key laws were discussed, I introduce the necessary mindset habits that must be understood at a deeper level.  Remember, you are literally programming your mind here.  

One of the critical lessons that must be absorbed, and felt at a subconscious level, is acceptance.  You have to accept that you are born with innate desires.  Your purpose isn't to feel un-worthy of nice things or more money.   We were born with unique gifts and in order to manifest our wishes, you must embrace the creative expression of those gifts.  Be warned: This process takes calibration of your heart and mind. 

You have to have the right mindset because your vision will manifest, whether you like it or not.  This episode is all about getting the mindset right and tuning into that frequency .

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

On today's episode of Zen Business Podcast, I discuss my personal insights & tactics I use to make my work "Go Viral". 

From social media posts to major business moves to philanthropic endeavors, my job as a growth hacker is to make apps go viral. By using proven and effective strategies on your average tech company, I have developed many case studies and new strategies from my digital marketing experiences. I have had my own fitness tracking/rewards app blew up on Twitter. On the other hand, Monster, TikTok, & Xfinity are just a few of my previous clients since 2014 that went viral under my growth strategies.  

The roots of virality are a tale as old as time. Literally! Virality existed before Facebook, youtube, and the internet in general, and even before TV and newspapers. Sensational news has always a tight chokehold on the world's emotions. People love a good story whether it's sad, heartwarming, or even downright infuriating. A great story is what you are here to sell, and share-ability matters. Maybe you want to launch a company contest or giveaway with a sweet prize or launch a new app with an innovative or unique service from scratch, or maybe a cause that is extremely personal to you that you'd like to bring awareness to. Outcomes can be amazing, devastating, or simply ineffective depending on your approach. 

A key factor to this success is to chose your "element" that will make your product or content go viral. Your intentions must be laid out before even considering publishing your future viral hit. Do you present your content in a negative connotation to invoke emotion and rile up people who want change? Do you take the path of positivity to inspire viewers to take action? With whatever you pick, are you doing so for altruistic reasons and with good intentions? What is it that you believe will truly grasp peoples attention long enough for them to buy what you are selling?

Listen to the episode to learn about the tactics and strategies that made my work go viral over and over again. 

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More 

Find me on Instagram @itsjmaxim - where you can view my Business Thoughts and Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

In this episode of Zen Business, Jonathan discusses the implications of President Trump's current campaign to retake the presidency of the United States. He also postulates on what may happen in the technology sector and, in turn, with tech founders, if Trump succeeds in this effort.

Over time his views have changed on how politics impact our day-to-day lives. Listen in to learn more on the tech forecast and how its intrinsically mixed with the race for the White House.

****

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Renowned health expert, social media marketing maven, and fitness influencer Theresa DePasquale explains the uncommon truths about keeping yourself healthy from the inside out. In this episode we answer the following questions:

• Theresa's health story and overcoming lymphatic cancer
  
• How do you care for your kids when health is in question? At school versus at home?
  
• How does our immune system naturally resolve disease?
  
• Misconceptions around the body's natural way of resolving disease
  
• How does that healing process work at an anatomical level
  
• At the cellular level, what happens when disease occurs?
  
• In the circles of health experts like Dave Asprey and Dr Mark Hyman - what she's learned from them?
  
• The Book "When the body says no" - what are your thoughts around this?
  
• Talk to me about mitochondrial health - where does this come into play?
  
• How do vaccines work?
  
• What about herd immunity - is that a real thing?
  
• How do you look at the data being presented around COVID?
  
• What would you do if you got COVID?
  
• How should small business owners be operating right now? Open or closed?
  

You can see on Theresa via Instagram. If you need help with social media marketing, I recommend checking out her agency Capture Social Group here.

About Theresa: 

CEO and founder of Bikini Boss Fitness, and CEO at Capture Social Group Theresa Depasquale is an accomplished entrepreneur and Simon Schuster Author who has made her mark on the fitness industry with her revolutionizing online training and content delivery programs. With her athletic background, passion for health and fitness and strong social media marketing skills she has landed herself a role as one of Instagram's most popular fitness phenomenons, inspiring and helping people around the world to improve their health and fitness. At 600,000 plus followers, her social media presence continues to grow rapidly because of her straight-up, in-your-face approach to health and fitness.

Since its launch in November 2022, Chat GPT has been wowing users with the sophistication of its answers to their writing prompts. Powered by a large family of language models and a huge database of machine learning interactions, Chat GPT delivers instantly researched, fact-checked answers to your questions.

If that weren’t impressive enough, the answers are conversationally interesting and unique to each chat.  AI is now beginning to rival human counterparts.

In this episode, we explore the deeper impacts and business opportunities that technology like Chat GPT opens up and how to take advantage for your greater good.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

The viral app user growth company behind our podcast, K&J Growth Hackers, shook up digital marketing, having worked with clients such as TikTok in 2018, Triller in 2020, and Universal Music Group in 2021.

Guest Cameron Labrecque, a serial entrepreneur, app designer, startup founder, and creator of the Rememery app sits down with Zen Business host Jonathan Maxim and discusses his path of entrepreneurship, app marketing, and raising funding for his big idea.

Cam started with only the idea and the market research he gathered using user feedback on the product before he created it, in order to find a good product market fit.

That’s what enabled him to put together funds to start building the app and launch it when it came time to pitch the idea to investors, first family and friends, then capitalists. Listen in to learn more on how he did it.

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

Jessica Killings - Actress, influencer and angel investor

In this episode, we discuss humility in our work, balancing mindfulness with hustle and Jessica provides killer insights on growing your own audience and business like she did hers.

Official Bio

Jessica Killings is an entrepreneur, model, and actress, as well as fitness and fashion influencer who has grew an audience of 2 million followers and used her network and influence to run marketing campaigns for companies like Anheuser Busch, Monster Energy, Postmates, Lyft and countless other brands, individuals and artists over the last 8 years. 

While she continues her work in marketing and entertainment she’s also an angel investor in several vegan restaurants in Los Angeles Sugar Taco and The Donut Room. Sugar Taco just announced two new locations opening, as well.

• Investor with 8 other women in a syndicate
• Investor in Sugar Taco, a vegan taco restaurant on Melrose Ave
• Sugar Taco turned a profit within the first month
• Influencer Marketing Executive with 6 years experience
• 10’s of millions in influencer payouts 
• Cofounder at Elevator Studio, which brandishes clients such as Dan Bilzerian, Lindsey Pelas, and many more

Press

• Forbes featured in 2019
  
• Inquisitr feature and here
  
• XXL feature
  
• Show Magazine
  
• Low Rider Magazine
  
• Cast as Lead on H*Wood's Music Video "Could It Be You" which aired on MTV and BET
  

Social

• Instagram: @jessicakillings - 1.9M followers
  
• Facebook: @officialcharmkillings - 51K Likes
  
• Twitter: @charmkillings - 53K followers

In this episode, Zen Business Podcast welcomes Brian Murphy, the founder and CEO of Living Prana, an organic food business.

Brian shares with Jonathan and the Zen Business audience some issues plaguing the American Food system today. Discussing topics such as artificial chemicals, the super-abundance of sugar, and all the preservatives that are making Americans obese. It's clear that eating healthier is a challenge for millions of us.

We go into the misalignments in the system that leave our leaders and influencers helpless to stop millions of Americans from eating their way into heart disease and cancer. What's even more concerning is that many Americans feel powerless to change their habits.

It is a significant systemic failure when Western medicine remains crucial for those who are seriously ill or severely injured. If only we could utilize natural remedies for preventive healthcare!

Living Prana is an organic food business that ships organic pancake mix with natural ingredients, superfoods, mushrooms, and adaptogens direct to your door. Listen in for some deep truths on food & health in America.

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

How’s your pitch deck doing? This episode of the Zen Business podcast could be a game changer for your fundraising efforts, or show you what to do if you’re just getting started.

In the last episode, KJ Growth Hackers’ Jonathan Maxim took listeners on a journey through referral campaign hacks that boost app subscriptions on the cheap and by the bootstrap.

Today’s episode is the fifth in a series on viral app launch strategies, presented to you by the digital ad team that helped push TikTok over the top in 2019 and 2020.

You’ll learn how to make a powerful pitch deck and evaluate prospective venture capitalists and angel investors (So you don’t waste time talking to the wrong prospects for your business).

It’s up to you to put your best foot forward and find the right business / market / product / investor fit for these proven winning sales and closing routines to get your app funded.

You’ll learn strategies on how to raise capital in this episode, if that’s something you would like to do with your app or idea.

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

My most trusted confidant John provides detailed, mindful, and patient ways to identify, acknowledge and overcome traumas that may be causing old habits to trigger that are self-sabotaging you. I feel John is my best-kept secret and felt weird showing him to my world, but I think you and everyone deserve to know the amazing insights he has to offer. He is my low key ace in the hole for everything. I've been working with him one on one for nearly 3 years. He is my yoga instructor at Equinox, and that's where we met. He's also spoken and administered hypnotherapy at my Biohackers Escape retreat in Southern California. You can see him featured here in the sizzle reel.

About John: As seen on Dr. Phil, John is the founder of Three Circle Flow Hypnotherapy. Find him on the gram here as well. With over 10 years of private practice specializing in Clinical Hypnotherapy and Counseling, John uses CBT, Breathwork, Mindfulness, and the power of your subconscious to promote emotional healing, transcend trauma and to help you live your highest potential personally and professionally.

John has been a practicing Clinical Hypnotherapist, Certified Relationship Counselor & Cognitive Behavioral Therapy Practitioner, Stress Management Consultant, and Meditation Teacher for over a decade. He has worked in the health & wellness field for over two decades as a Transformational Breathing Therapist, and Certified Yoga Teacher. John developed mindfulness-based stress reduction programs for corporations, hotel chains and doctor facilitated wellness retreats. He teaches weekly guided meditation classes at Unplug Meditation in Los Angeles and is featured on their app. John has appeared as an expert on Dr. Phil, CBS and CNN, and teaches in the special needs community. He participates with Surfer’s Healing, Therasurf, and The Ed Asner Family Center sharing Stress Reduction skills.

John founded Three Circle Flow ™, which grew from his extensive interest in the psychology of breath and offers a unique and proven approach to therapy that inspires lasting positive change in your life.

A native of Los Angeles, he is no stranger to the effects of environmental stress. By combining age-old practices and techniques, with contemporary scientific information, he provides the tools needed to help clients manage stress more effectively, which he feels ultimately helps every area of life. He is a member of The American Hypnosis Association and the American Counseling Association.

Welcome back to the Zen Business Podcast. Ayahuasca and Psychedelics - Let's talk about it! 

In the last few weeks of travel that I've being doing for both work and recreation, I found that I returned to home unrested, ansty, and simply just in an unpleasant state of being. An immediate assumption from many would be, "How could vacations and travel cause you to feel more stressed than before? Don't you feel even better after some R&R?". Opposed to what many think about long-term travel, the constant disruption if your spiritual practice can absolutely inhibit your mental and physical wellbeing. 

Spiritual practices aren't just praying and studying books of faith in a religious or monotheistic format - the little moments of peace, the mental and physical routine you set, and the overall wellness steps you take to align yourself mentally and physically are considered spiritual practice. So, when trying to re-adjust to these practices, a great way to do that is "reconnect with source". This can be much simpler and uninhibited like meditation or breathing practice, or, it can be enhanced by using natural gateways to align this state of being - such as psychedelic substances such as Psilocybin and Ayahuasca. 

Today, I'll be delving into my first experience with Ayahuasca and reflecting on how this changed me, my intentions, and my spiritual practice - with an extra special reading from my journal entry from my first Ayahuasca experience. 

-

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

Altruistic business ideas? Can they scale and become profitable? For this episode of ZBP, we sat down with Allyson Schrier, co-founder and president of Zinnia Technologies, Inc.

She has an enormous amount of passion for the company, its customers, and their service. ZinniaTV is an app for mobile devices and connected TVs that supports people living with dementia and those who care for them.

ZinniaTV helps foster connection and engagement for caregivers and their loved ones suffering with dementia using artfully-crafted videos optimized for people with dementia.

Schrier came up with this solution because she personally understood the problem. Her husband was diagnosed with dementia at the age of 47.

How do you find inspiration for an app? How do successful app creators do the problem solving that goes into app design, to build a product that delivers real value its users?

In this episode, you will learn the answers to the questions above and much more.

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us @viralapplaunch on IG for performance-based marketing - where we only win when you do.

The resolutions you make for a new year fall by the wayside far too quickly, for far too many people. Are you curious why that happens? It’s because most people don’t follow up their resolutions with planning, changes to their routine, and constant self-management. The “Million Dollar Morning Routine,” is a guide that can help readers establish a morning routine that maintains & builds momentum.

At the start of each new day, this is a dive into pushing aside excuses, laziness, and complacency to focus on the habits needed to live an extraordinary life (and have a great work-life balance). Even though it started as a fitness book on weight-gain and strength conditioning, it has become much more than that.  Starting off each new day with healthy, mindful structures enables you to achieve a high quality life.

In this episode, Jonathan shares how he established the Million Dollar Morning Routine and how it helps him and his team to discipline their minds and laser-focus their energy. This isn’t a ‘how to’.  This is a “how you can too”.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Isabel Alysa "Queen of Tans" is the Founder @dolce_glow Spray Tan Solution, also running Spray Tan Classes | Zoom Classes, and has her own tanning product, which can be found here. Her magic lies in creating immense trust, professionalism, and connection within the highest tiers of society. She works with an immense list of celebrity clientele, and just like me or you has made her missteps, but still managed to keep this circle and grow it.

In this episode:

We talk about how to navigate the social spheres of LA in particular to get what you want in business. Isabel was raised in a foster home and had none of the common luxuries that most middle and upper middle class people enjoy. She and her sister went from a barely livable home situation to becoming iconic members of a coveted circle, and boasting amazing business success, as well as a stellar reputation. We go deep on the formative and backbreaking challenges she endured on this journey as a solo-entrepreneur, and how she overcame challenges many of you can probably relate to. It's a vulnerable, deep and thoughtful episode, likely to inspire anyone who listens and remind you of your blessings.

About Dolce Glow

Isabel Alysa is able to continue to teach eager spray tan artists through zoom classes, 1-on-1 classes/ group classes in California only. She not only caters to the highest clientele, but also offers classes and courses to up and comers who want to replicate such success.

In this Episode of ZenBusiness, business mogul and money mindfulness expert Chris Harder shares insight on exit strategies, the road to investing in a business portfolio, new opportunities coming out of the pandemic, investing in yourself, and more.

Where to Find Him

You can find @chriswharder on Instagram

Check out his Website at Chrisharder.me, where you can find his Podcast “The Chris Harder Show” (available on iTunes, Apple Podcasts, Spotify, and more)

Learn about Chris Harder's Courses for Financial Freedom

You can contact Chris through his Website booking, Coaching, Conferences, to ask business-related questions, and more.

About

With Features in Forbes, Entrepreneur, MSNBC, Business Insider, and more, Chris Harder has become an acclaimed and unapologetic mogul of success. Chris's brand is all about how he learned to create success out of economic dread, which turned into “How can I help everyone achieve this?”. As one of many men who hope to utilize their tools in life to create their dream lifestyle, Chris found his calling in helping those willing to learn, achieve greatness in both business and life. He illustrates these ideas with topics like commitment to oneself, conquering financial fears, developing a healthy relationship with money, trade secrets to building multiple income streams, and more. Whether it's articles on Influencive.com on 7 Ways to a Successful Podcast Launch", to his own lifestyle podcast “The Chris Harder Show”, Chris delivers his wealth and wisdom hacks that the average millionaire wants to keep secret.

On this Episode of Zen Business, Chicago-based writer, podcaster and recording artist Case Kenny shares his insights on thoughts on self-improvement, dating in this weird time, healthy and unhealthy relationships, loving thyself, mindfulness and how to live your best life.

Where to Find Him

Find Case on Instagram at @case.kenny

You can listen to his podcasts "New Mindset, Who Dis?" which is published on Mondays and Thursdays.

Check out Case’s journals and workbooks on self-improvement - which are loved by over 100,000 journalers and mindful people like you at newmindsetwhodis.com, as well as his Blog where he discusses topics like “Nice guys”, Glowing up, Being Single, and Overcoming Self-Doubt.

About Case Kenny

Case is known for his Podcast "New Mindset, Who Dis" which started in 2018. With 8 million downloads and honors as an Apple Podcast top 30 podcast, Top 100 Mental Health, iHeart Radio Top 10, Deezer Editor's Choice and many more accolades, Case has made a name for himself as a prominent podcaster and mindfulness coach, with practices based around meditation, music, and journaling. Case takes meditation to a new level by combining dance music and meditation. With his Music x Mindfulness DJ project, he creates digestible guided meditation sessions set to uplifting dance music that leave listeners feeling energized and at peace. Case has released mixes with Gryffin, Sam Feldt, Young Bombs, Justin Caruso, Cash Cash and many others.

Caitlin Spears, a leader in holistic health through her unique method "CAIT", joins Jonathan on the show to continue her quest helping others relearn nutrition & in the process, discover who they really are - Beyond merely the physical, but into the mental and spiritual realms.

Caitlin is a certified health & nutrition coach who recently launched her course "Look Good, Feel Good" on November 27 - as she seeks to aid others in building lifelong habits, rather than temporary fixes. Her "Complete" philosophy aligns to Zen Business harmonizingly well - as CAIT stands for -Connect, Approach, Integrate, Transform - Much like our mission in the world. Listen in to learn more on the epidemic of processed foods, misinformation, and the soul connection our bodies hold from the food we eat.

****

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find  @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Would you make a change in the business that threatened its very existence?

Here's the story of how we took a massive leap of faith, and ended up doubling our revenue in six months. And why you should be willing to take risks in business, in life and in relationships.

Vulnerability is the core of all risk taking and those who avoid risk not only reinforce their insecurity toward perfection but threaten the blessings of an exciting, fulfilling and rewarding life.

Follow along as I tell the story of why I made an executive decision to fire 80% of our clients and drop our revenue below costs making the company go unprofitable, in turn having Kale question me, the company and our partnership.

Alas, at the end, we came out on top. But it wasn't easy. However these are some of the most poignant lessons I've experienced and memories most cherished.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Adversity on the path to stardom.

Here’s how one man overcame addiction and became a star on the hit Netflix series, ‘Bling Empire’.

In this episode we cover:

• Tips on making it in LA (The honest way)
• Resisting the triggers of doubt
• Building your spirit with resilience of faith
• Leaning into sobriety and receiving signals from the ether
• Learning how to trust your intuition
• How to develop your emotional guidance system
• Connecting with source and methods to staying in connection

Links & Resources:

Follow Kevin on Instagram 

Watch "Bling Empire" on Netflix 

Sans - Non-alcoholic beverage 

Buy "The Alchemist" (Book link)

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

New problems require new perspective.

A bit of background on the current landscape.  Here at K&J, it took us four years to reach 250K per month in revenue.  Recently though, we launched a drilled-down business & it took us one month to reach the same milestone.  What can be learned here?   We stretched our minds to consider the possibility that we could deliver 10x the value at one tenth the cost. 

We leveraged laziness into getting monster results and outsized outcomes.  First, let's step back and say, we are always looking for the outsized outcomes.  That is the nature of growth-hacking itself.  There's usually always a way to hop, skip, and jump over the blood, sweat and tears most people believe is necessary to get there.   

The ultimate goal then, is to have the amount of work done, make an enormous impact as a whole.  Inside this episode, I share my understanding of systems to leverage your way forward and launching your business or idea into a new stratosphere of possibility.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Ever heard of a business think tank or mastermind group?

Zen Business podcast host Jonathan Maxim has an exciting announcement in this episode. He is putting together a founder’s group for app startups that will include mentorship and education for fellow app founders.

In this pod, Maxim cuts through the pedigrees and good-old-boy’s network to tell you the growth recipe that no one outside of Silicon Valley talks about. You’ll learn how to create viral products, leaving open loops, active user growth, social media and user-generated content (UGC) marketing, and elements of virality to grow your app downloads.

Monetization is a big key to app growth because it satisfies the requirements of creating value for the user (otherwise it wouldn’t monetize) and keeping up revenue to fund advertising to keep the growth loop going.

Don’t forget app store optimization (ASO) and split-testing for app marketing — Listen now for more insight.

****

Listen to New Zen Business episodes on Mondays - Available on Spotify, Apple Podcasts, Overcast & More. Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us @viralapplaunch on IG for performance-based marketing - where we only win when you do.

What if you knew where your closest friends were, before they even got there?

Eric Creekmore joins Jonathan for a second time on this Zen Business episode, to relive the journey of how he got his app, THR, to the finish line.

In this episode, they explore the "Whatever It Takes" mentality, offering advice to other founders, and give insight into building the bridge between where you are now & where you can be in the future.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find  @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Making your first million dollars isn’t really an arrival point. It’s a place of transition.  An interesting, trying, and illuminating transition. After our Los Angeles-based growth hacking business crossed our first million dollar threshold not long ago, I found it was just the beginning of my journey in business and life.  Now I’m meeting so many others at my level, just ahead of me, and right behind me on this abundant path.

In this episode, I revisit the circumstances surrounding this milestone and I share with you is how we intentionally and actively created this opportunity in the first place.  Plus, most importantly, how we were ready to go for it when our moment came. Inside, I'll tell you about the difficulties and trials that always seem to happen right before your big break. We went through it all together.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

This episode of the Zen Business podcast could be your ticket to a huge number of high-quality, low-cost downloads if you’re ready to launch or relaunch your business’ killer app in 2024

In today’s episode, Jonathan Maxim breaks down the elements that all successful app launches have in common.

This isn’t textbook theory or guesswork. It’s based on 23 launches that Maxim led in 2023. There were 18 winners and 5 losers. But what made the winning app launches successfully profitable for their businesses, and what made the losing launches fail, was not random or haphazard. 

Winning campaigns that hit their goals & rocketed to 10,000+ downloads at a profitable cost-per-download all followed similar patterns & shared common characteristics. The campaigns that did not succeed also failed in all the same ways.

For example, and we found this really interesting— Most of the winning app launches had an offer that was just good (not mind-blowing, disruptive, or super great). In fact, some of the apps with a really great offer did not perform as well at launch. Jonathan explains why in the pod.

In this episode, you’ll learn how to tell if you have enough budget runway for your app launch, how to follow a clear and consistent launch strategy, and how to make sure your product has the magic in it with analytics to see what users are doing on your app.

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠KJgrowth.com⁠ or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Are you considering entering the world of app development? In the latest Zen Business Podcast episode, Logan Fields, CEO of The App Guys, joins Jonathan to share valuable insights into what it takes to succeed in app development.

The conversation focused on unlocking a treasure chest of knowledge accumulated through scores of app builds. Listen in for an inside scoop on the secrets to conquering the competitive world of app development.

****

Listen to New Zen Business Episodes on Mondays - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, mindset and money tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

Epic stories contain critical lessons.

If you listened to the last episode, you'll have an idea how my first company led me to the verge of several life-changing moments.  In this episode, I recount all the details behind this $2.2 million investment from Kevin Hart.  Then, how it crumbled in front of my eyes.

I share this story with you in the hopes that you can relate to my experience and feel reassured whenever you may be experiencing a piece of failure in your life.  When you are living a hustling, fulfilling life, it is these moments of setback that always produce the best learnings possible.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

In our latest podcast episode, Jonathan had the privilege of chatting with David Gull, an entrepreneur whose journey is nothing short of remarkable. He made the leap from the world of architecture to the crossroads of technology and mindfulness.

David's story is a testament to transformation, fueled by unshakable passion and an unwavering commitment to creating a positive impact on the world.

During our conversation, we delved into David’s personal experiences, charted the evolution of his career, and deeper into his groundbreaking venture, Ogimi. This endeavor is laser-focused on harnessing the potential of AI to elevate well-being and mindfulness.

Join us as we explore David's path to success and gain insight into his vision for a more mindful society (www.joinvital.ai).

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Meet Dr. Shaan Patel MD, MBA ⏪⏪ Follow him on IG

Dr. Patel grew up in Las Vegas in his parents' budget motel, attended inner-city public schools in the worst school district in the nation with a 40% dropout rate, and was clueless about standardized tests. After spending hundreds of hours studying for the SAT, he was able to raise his score from average to perfect — a feat achieved by only 0.02% of all high school students. His life completely changed because of his perfect SAT score! He was admitted into prestigious universities, received a quarter-million dollars in scholarships, and even got to meet the President. Dr. Patel created Prep Expert to help high school students achieve their own dreams. 

In this Episode: we talk about how to achieve mega success in your twenties, closing a multi-million dollar investment from Mark Cuban, and the ability to put your phone down and actually work. We explore the concept of deep work, whether education or experience is more important in creating your dream business, study and work habits of the ultra successful, and more. A man of humility, Dr Patel redefined what millennial success can look like.

About Prep Expert

Prep Expert is one of the nation’s fastest-growing test preparation provider. The company offers 6-week online SAT & ACT preparation courses. Over 50,000 Prep Expert students have improved their SAT and ACT scores, gotten into top universities, won over $100 million in college scholarships, and some have even gotten perfect SAT and ACT scores themselves.

Dr. Patel completed his Bachelor of Arts Degree in Biology (BA) at the University of Southern California, Master of Business Administration (MBA) at Yale University, and Medical Degree (MD) at the University of Southern California. 

He has published 10+ books in SAT & ACT prep, entrepreneurship, and self-improvement. Dr. Patel is currently completing a medical residency to specialize in dermatology. In addition to his academic endeavors, he continues to act as the CEO of Prep Expert. 

He recently appeared on ABC's Shark Tank and closed a deal with billionaire Mark Cuban for an investment in the company. Dr. Patel was also honored on INC Magazine’s 30 Under 30 list in 2019.

If you're a fan of efficiency & happiness, or if you are moving so fast in life, you don't know where the time goes, this episode is for you.

Jonathan takes the beginning of the new year to reflect on the power inside of reflection.  Consider this.. Had you taken enough time to reflect on your learnings or tasks recently, would you have caught that latest mistake you made at work?

The why behind all this reflection is simple. This practice of intentionally slowing down allows your brain to truly learn & absorb the new information you receive. Listen in to learn more about the power of reflection & how to shut down the reactive states of mind that create chaos.

****

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com or @viralapplaunch on IG for performance-based marketing - where we only win when you do

Today, I discuss the decision that many millennials are faced with when they reach their 30s. "Do I really need to buy a home"? 

The 2008 market crash sent many middle-class and lower-income families into a financial spiral that we have yet to forget. And after 2 of the most notably economically strained years that we have faced in the 21st century, we begin to feel the similarities between 2020/2021 & 2008 come true.

Does this mean there is another market crash coming? Do we need to be ready for another economic depression? Or are we just a little paranoid from last time?

Adults in the Millennial generation have been pressured by their parents to go to college and invest in real estate or buy a home as they reach adulthood. Sure, at one point, this may have been sound advice. You could invest in a nice family home with leftover liquidity a few decades ago. But is this really as applicable now as it was back in the glory days?

My generation, although being a pivotal part of the modern tech industry & investment trends, holds over 30% of national debt for student loans. Crazy right? Some haven't even moved out of Mom and Dad's place yet, so it raised the questions again. Will millennials ever benefit from buying a home? Is it bad advice or maybe just not the right time? Are there ways to maximize your liquid assets besides being bound to the financial handcuffs of a 30-year mortgage? We as millennials have the chance to break the cycle and build a new life, debt-free, with optimal investment options. Find out more on this episode about why I chose not to buy a home.

Listen to New Zen Business episodes Every Monday!

 - Available on Spotify, Apple Podcasts, Overcast & More - 

Find me on Instagram @itsjmaxim - where you can view my Business Thoughts and Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

In this solo episode, I explain the concept of biohacking, which is a study of continually improving brain function, physical health and mental happiness. We talk about basic hacks you can do to help cut fat faster, wake up more motivated, sleep better, optimize brain function, reduce cloudy thinking, and more. We talk about Why it matters, How to get started and Where to get more resources.

• Adding intention and structure to your life is more critical than ever
  
• It’s easy to let our lives become a wash of couch, kitchen, and bed. When we’re stuck at home all day.
  
• This can affect our ability to wake up early and go dominate
  

Official description

Biohacking can be described as citizen or do-it-yourself biology. For many “biohackers,” this consists of making small, incremental diet or lifestyle changes to make small improvements in your health and well-being.

Biohacks promise anything from quick weight loss to enhanced brain function. But the best biohacking results come from being well-informed and cautious about what works for your body.

About Micah McFarlane, CEO at Revel Spirits

• Toured with Baby Face as their tour manager as well as managed all aspects of multi-million dollar tours for artists such as Cyndi Lauper, Dwight Yoakam, Bob Newhart and Blondie.
  
• He utilized his deep network of artists, celebrities and musicians to launch the Revel Spirits company
  
• Raised 8 figure A round and opened their B round at nearly double the valuation
  
• Revel Spirits recently won over 10 awards from beverage tasting contests
  
• Award winning packaging and design for Revel Spirits
  
• featured in Forbes, Cheddar and many more
  

In this episode

We talk about Micah's crazy journey of touring with the artists that shaped our generation of pop music, starting a band, and now founding a new class of spirits called Avilas, which fall in the same family as tequila. 

He shares knowledge on navigating Hollywood, networking with celebrities and beating hell out of the competition.

Official Bio

Since 2012, Revel Spirits has been handcrafting super-premium alcohol expressions from 100% Pure Agave grown in mineral-rich soil. Our agave is farmed by hand, and our unique process makes Revel Spirits the first of our kind – ultra-premium, always smooth – an instant classic. Sipping is the New Shot.

Micah has over twenty years as an executive in the entertainment industry.  His experience spans logistics planning, contract negotiations, sales & marketing, extensive festival production, sponsorship sales and talent buying.  He is an entrepreneur, co-founding and operating a successful management company, which engaged in active and aggressive promotions, tour coordination, booking, career planning and scheduling.   He has managed all aspects of multi-million dollar tours for artists such as Cyndi Lauper, Dwight Yoakam, Bob Newhart and Blondie.

Links

Revel Spirits

Press Kit

We’re back with another episode of ZBP, continuing a five-part series connecting our patented steps for a successful viral growth campaign for app. It's time to take monetization seriously and begin scaling the app with precisely tested ads.

In the first two episodes in the series, Jonathan broke down the pre-launch & beta testing phases for the listeners. Now, with these critical set-up and beginning objectives in your roadmap, here’s the super simple and powerful growth formula that isn’t obvious. Listen in as Jonathan drops gems with an overview of how to scale an app and grow it quickly with monetization strategies, continually optimizing your advertising dollars with A/B tests. It's all built to profit as you scale up!

You’ll learn how to monetize an iOS app store or Android Google Play store app, use influencer creative to guide product-market fit, and A/B testing mobile apps through cleverly constructed ad campaigns. If you're a founder of a new app, this is a can't miss podcast.

****

Listen to New Zen Business Episodes every Monday - Available on Spotify, Apple Podcast, Overcast & More

Find @itsjmaxim on instagram where you can get free marketing, Mindset and Money Tips. If you're an investor-Backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win we you do.

Psilocybin (aka Magic Mushrooms) is not new to human-kind in terms of medicine. Our ancestors have utilized the power of Fungi to approach Mental, Physical, and Spiritual growth. And now, we are coming full-circle as a society to recognize the benefits of this gift, as opposed to believing the stigma built around Mushrooms. In this case, we are talking about Microdosing. 

Mushrooms are intimidating to the naked eye, but Microdosing has opened up doors to a whole new world of self-healing. Whether it's common physical ailments, reducing stress, problem resolution, or just creative thinking, Microdosing has proven to have real healing properties on the human body that the average pharmaceutical could not do. For example, the act of alleviating Adrenal Fatigue can be treated by using Mushrooms in very low doses. Because they are loaded with nutrition and therapeutic properties for the mind, mushrooms can help ease this fatigue by relieving stress, improving memory, and inducing better sleep. Isn't that something?

However, if the mind is not healing, the stress of daily life can only build so much before we begin to see the physical effects. We may not make the correlation, but we likely have all seen the damage from repressing our emotions. We can only bottle everything for so long. 

As a entrepreneur with two separate companies, I asked myself "how can Microdosing work for someone like me? How can I incorporate this medicine into my life in a way that's healthy?" Microdosing lets me approach issues as individual steps toward problem resolution, rather than inducing extreme anxiety grouping them all together. In tense situations, the instinct to act in defense is broken down. Instead of than losing sleep and skipping meals to deal with work-overload, my energy is restored, my autonomy is balanced, my mind is present, and I'm ready to attack the day. 

Listen to Synchronizing the Mind & Body with Microdosing learn more about healing through Natural Medicine. 

-

Books mentioned in this Episode: When the Body Says No - By Gabor Maté

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

Enhance your output & your well-being.

To achieve flow-state you need balance in every area of your life.  If you've never experienced it before, it can feel euphoric.  So, describing flow-state, essentially, means that your mind, body and spirit are all in synchronicity.  Your creative and analytical sides of yourself are in alignment and working together "in the edge". Work and creativity just start flowing out of you.  

This ability is crucial to achieving ground-breaking change and success and it's absolutely been practiced by every luminary there ever was, whether they knew it or not.  But what can we do to achieve flow-state for ourselves?  There's actually A LOT we can do to induce flow-state within us.  

This episode is all about getting into a state of creativity, feeling good, focus, analytical and intellect; all working simultaneously.  

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

In this episode of Zen Business, we dissect the common stigmas about making money and how we can reclaim our purpose with money.

Battling insecurity with money and finances can be deep-rooted. If you were like me as a young person, the trials of growing up with financial struggles can reflect how you make decisions throughout your whole life. Breaking the cycle of fearing money, and rather, viewing it as a valuable tool will change your whole outlook on life. Do we fear financial failure and pinch pennies, or do we take hold of the opportunity and maximize our wealth?

It's a controversial topic to most when it comes to people who are millionaires. Most people either think they are evil or are our superheroes, as it is quite easy to judge from the sidelines. And If you share your dreams of becoming a millionaire, your friends and family are usually the first to tell you how ridiculous that sounds. Even with some supportive friends, you may still receive flack for sacrificing social time and partying for the grind. The truth is, the dream is not totally unrealistic for most of us with the drive, regardless of what our peers may think or say. The first step one must take towards becoming a millionaire is letting go of that voice that tells us to feel bad about making money.

We've heard it all before. In order to make money, you need to spend money. But something that most don't realize is that there are far more options than letting your money sit in a bank account and collect interest, or purchasing stocks and bonds just to wait for 20-30 years to cash. While these can be tried and true methods, millionaires are millionaires for a reason, and that reason is they know that there are far more options for investing than these traditional methods. In this episode, I'm going to tell you 3 steps you can take to set yourself up for financial success.

3 Books for your Financial Wisdom 

- "Richest Man in Babylon" - George Clason

- "Profit First" - Mike Michalowicz

- "Money Master the Game" - Tony Robbins

Find me on Instagram at @itsjmaxim where you can view my Zen Business and Lifestyle Tips.

Check Out My Growth Hacking Company, @kjgrowth :)

New Podcast out Every Monday! Available on Spotify, Apple Podcasts, Overcast and More.

Jacquelyn is an international yoga and fitness trainer, educator, speaker, and founder of her two online training programs - Get Stretchy, a yoga therapy stretching program, and the Stretchy Fit App, a yoga-fitness monthly membership app helping women gain flexibility, strength and confidence at home.

She's helped tens of thousands of women get happier, more stretchy and in better shape, as well as garnered an audience of 600K followers across platforms.

In this episode, we discuss Jacquelyn's crazy story of working with Kobe at the Lakers, starting a fashion line in LA, and finding true happiness through mindfulness. We look at the ups and the downs, and bring gravity to why each of should slow down and bring more presence to our lives - to raise our baseline of happiness. Jacquelyn leaves countless gold nuggets that you can apply immediately to improve your productivity, happiness and fulfillment.

Learn More

Stretchy-Fit Mobile App

Instagram

Youtube

Website

If you want to begin manifesting anything you want, there is a play book available.  This episode represents the first in a series of episodes I will be doing on the subject. 

Have you ever wondered, when you buy a car, why you always see the same car on the road?  Not only is there a mindset that comes with this phenomenon, there are many books on the subject.  But, the bottom line is you need to lean into your feeling side to make your manifesting dreams work. Emotions are the frequency of the universe.

Even if you're a person that has more of an "Alpha" drive, the first step to get the exponential results of manifestation is feeling.  Everything in this space is about feeling.  So, tuning into the feelings of what's most aligned is necessary.  Keep your antennas on and turned inwards.  You get what you think about, whether or not you want it.

As you listen, you'll learn that understanding the law of attraction is the crucial first step, before you can manifest anything.  Whatever you put your thought or desire to, becomes your reality.  This episode is all about applying the metaphysical recipes given; creating, and re-creating your world as one that is conspiring in your favor.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Here’s how one man single-handedly drove over 5.5M in gov’t refunds to small businesses like you (and how to get your free cash refund).

In this episode we cover:

• Tips on increasing efficiency
• The psychological connections between sports and business
• The importance of not being afraid to face down adversity
• How to develop a fearless mindset
• The art of looking for problems that need solving and how to capitalize on them when you see them

Links & Resources

Apply for an ERC Refund here

Book a call with Eric 

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Launching an app is no small-feat but these two entrepreneurs are living the vision. Jonathan sits down with Chris Harder to discuss Frello, a new peer-to-peer lending app that brings people & opportunities together.

These philanthropic visionaries have been leading their teams, collaborating on this project for over a year now. Here, they've sat down to co-create a co-episode, going in-depth on numerous topics, including how to create social momentum, the origin story of Frello, and how greatness comes from the struggle. The goal is always to make a positive impact on the world. If you feel compelled, share this with someone you know could use the message, the contents or both.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find  @itsjmaxim & @chriswharder- where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

In this episode we’re going to be Funnel Hacking!

I’m going to teach you the exact marketing strategy that we used to get HeyPal over a million downloads in six months, to get TikTok 24,000 downloads in 24-hours, and to get Triller 400% better marketing results from their  user acquisition marketing.

These are the actual funnels, the tactics and strategies that we use to make apps go viral. This episode is about the positive aspects of virality.

First off, there’s how to engineer viral marketing.

Secondly, there’s methods on how to use viral attention to create a long-term outcome, rather than short-term ones, which is generally what happens.

We're selling this as a service to small startups and tech companies, as well. So, if you're interested, reach out and we'll build that funnel out in a month for you.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

Are your advertising campaigns really getting the fattest part of the fish?

If your ad spend is returning $0.50, $0.25, or even as bad as $0.10 profit for every $1 you put into your campaign, your business might be leaving big monthly income on the table! Using our proprietary A/B testing methods at our digital marketing firm, K&G Growth Hackers, we are used to getting campaigns to yield at least a dollar or two back for every dollar spent on ads (That’s why we are performance-based).

That kind of ROI is what we’ve come to expect, but we’ve hit our share of home runs with $4 - $10 returns (400% - 1000%) on every dollar spent to run ads. How is that possible? 

In this episode I’ll get into a basic outline of our process to measure campaigns with clearly specified accountability, metrics, and KPIs for a scientific approach to optimizing ad campaigns.

This results in getting useful data really fast to know what decisions to make with your budget, so you have market evidence for what ad creatives, keywords, and demos to cut, and which ones should get a promotion and a raise with your remaining budget because they bring in money.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find  @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

About Dan Fleyshman, Founder at Elevator

Dan Fleyshman is the youngest founder of a publicly-traded company in history. After licensing his apparel for $9.5 million dollars at the age of 19, he went on to scale the energy drink products into 55,000 retail stores.

Over the years Fleyshman launched 1 of the top 5 online poker sites globally, has thrown 37 “Elevator Night” events,
co-founded the “100 Million Mastermind Experience”, spoken at over 200 business events, angel invested in 36 companies and his agency “Elevator Studio” has spent over $60 million dollars with social media influencers for fashion brands, film studios, mobile apps & consumer products.

Dan’s main passion is his Model Citizen Fund charity which creates backpacks for the homeless filled with 150 emergency supply items inside.

In this episode, we discuss

• Why Dan doesn't have a car
• How he manages to stay productive while managing 30+ angel investments and several companies he runs
• How you can get started with your business vision with $0 but an incredible strategy
• What it's like working with Dan Bilzerian, Steve Aoki, and Kris Jenner

Hope you enjoy! If you did, please share this out on your IG stories.

Dan just launched the 100MillionAcademy, featuring coaches like Jordan Belfort, Niel Patel, Billy Gene, Jim Kwik and many more.

Support Dan and learn more from his proliferous content creation:

• https://www.100millionacademy.com/join/offer/hot/
• https://www.instagram.com/danfleyshman/
• https://twitter.com/DanFleyshman

Jordan Jones is the CEO of Skara CBD, which he cofounded with the Vegan Influencers behind the award-winning Netflix Documentary "Game Changers".  He is an imaginative entrepreneur with incredible critical thinking skills and a beautiful mindfulness practice.

In this episode:

We lay out the backstory that many millennials can relate to - rejecting what our parents told us. Then walk through the journey of rebelling, living a crazy life and then coming full circle to a soul-nourishing and fulfilling life that's defined by giving back. Jordan drops knowledge bombs from his wealth of mindfulness knowledge and honestly, we just fucking had fun with it. A fun conversation that a lot of millennials will relate to.

About Skara: The heart and soul of our company is founded on one key perspective: When you harmonize yourself, you can harmonize the world around you. We aspire to give our customers the tools to improve their lives and in turn, improve the lives of those around them.

We're committed to ensuring that all of our content, products, and partners are aligned with our vision to harmonize in order to uphold the integrity of our mission and brand.

We source from the cleanest, reliable hemp crops we can find, all US-based, from seed, soil, plant all the way to the extracted oil we put in our tinctures.

Our ingredients are: Full Spectrum Hemp Extract, Agave, Orange Oil, Lemon Oil, and Hempseed oil. All of which are natural with no additives.

We take pride in the fact you can both consume our tinctures sublingually as well as topically, in hopes to promote better skin health, mental health, and spiritual health.

You can also find us on instagram @shopskara and our website www.shopskara.com

Make your mobile app launch go viral using our proven strategy!

In this podcast, I teach you how to plan your mobile app launch strategy so you are set up to go viral. If you're investing your time into designing an app & listing it on the app store, it's essential to align the right factors and drive growth. Increasing the adoption of your app is critical.

This episode is for mobile apps that are ready to launch, meaning that your product is built out and ready to be installed from the App Store and Google Play store. Although, if you are still in the process of building your app, this might be a good time to start thinking about how you are going to market it.

Once your product is done and you’re ready to go (hopefully you’ve done a beta before doing what I’m going to teach you in this podcast), it’s time to decide what your goals are in terms of marketing, strategy, budget, and timeline. I’ll go through each of these areas one by one.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at KJgrowth.com, @kjgrowth or @jmaxdoesapps on IG for performance-based marketing - where we only win when you do.

In this solo episode, I present my case for why we should take mindfulness into consideration for everything we do, especially business and career. It also goes into my background and storyline, that led me to create the podcast and what's driven me as well as those who have studied with, and worked with me and K&J Growth hackers. You'll see the dirty details, backbreaking founder stories and crazy spiritual journey that inspired me to bring this knowledge to the forefront and put amazing minds on the digital stage to share their incredible value with you.

Official bio

Jonathan Maxim is an app founder, growth hacker and yogi nerd - who spends his free time teaching entrepreneurs to meditate. After leaving his “big corporate job”, he founded an app that gives users rewards for working out and grew it to 25K users. Currently serving as managing director at K&J Growth Hackers - a boutique marketing firm serving clients like Xfinity, TikTok, US Dept of State and University of Delaware.

Brian D. Evans is a multiple-time founder across various tech, enterprise software and e-commerce verticals, an Inc. 500 Entrepreneur, digital marketer, writer and thought leader on top platforms. He launched the publication Influencive which garnered over 1M monthly uniques within 3 months of launch. He's cultivated an audience of over 900K followers across social media platforms and his influence spans well beyond the digital world. Previously, his digital marketer agency, which made the Inc. 500 list, was one of the fastest growing in America, and worked with a who’s who list of brands.

In this episode, we discuss learning techniques and how Brian deconstructs complex subjects, human psychology triggers in business, and how he prioritizes running his countless companies and projects.

By the official bio:

“TOP DIGITAL MARKETER” - Forbes

“ONE OF THE MOST INFLUENTIAL MILLENNIAL ENTREPRENEURS” - Inc. Magazine

“TOP 3 DIGITAL MARKETER” - Awario

“AN INSPIRING INFLUENCER TO FOLLOW” - Entrepreneur Magazine

His work has been covered by: Forbes, Entrepreneur Magazine, Business Insider, Fast Company, Mashable, Crunchbase and Minutes Magazine
Guest Speaker: Elevator Nights, Decentralized, Live To Grind, BlockCon, OC Tech Happy Hour

Social Media Links:

• Twitter
  
• Instagram
  
• LinkedIn
  
• Facebook

These AI Tools Are Primed For Business-Use Breakthroughs.

AI is one of the hottest topics globally. The thrilling global conversation about chat AI that OpenAI’s ChatGPT launched last November has resounded. The chatter about AI has risen to such volumes that some commentators are warning that we’re already in an AI bubble. But, I believe there’s more to it than just hype. AI, as a class of tools have already competently and professionally handled millions of creative requests & the number is growing by the day.

Whether you’re thinking about using creative AI engines to streamline your business, automating some of your routine tasks, or to ease your way through the mental resistance of getting started on some essential startup tasks (like picking a name, designing a logo, and putting up a website), there’s a smart AI tool ready to help.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Is your idea based on delivering value the market desires?

There are easy ways to tell if your app is doing that out in the world. Is your app getting downloads? Are users logging in repeatedly & logging time on it? If those answers are YES, your app may be ready for monetization techniques.

But if your app is struggling to get installs & there are more tumbleweeds than users on it... There’s a mismatch between the app and the market.

The question is what is really going on with your app and the user base? Utilizing data with some awareness and creativity can answer this key question for you and help move your app’s numbers in line with the market’s values and your startup’s goals.

On this episode of the Zen Business podcast, Jonathan Maxim will help you learn exactly how with some expertise from Jay Miller, a brilliant, eccentric marketer from Philadelphia with an expert marketing strategy in SEO, content tracking, analytics, and data.

The pair shares knowledge on data tracking and analysis for business profitability, marketing strategies for early-stage businesses, and content strategy for social media platforms that focuses on technical solutions for conversion optimization.

****

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Every entrepreneur dreams of having a multi-million dollar exit and retiring to a beach, but it’s not that simple. A close confidante asked me, “If you had ONE chance to make an "exit", would this be the one? Are you willing to give up the last 5+ years of your life for this acquisition?" I provide my thinking behind our answer, no.  

If you’re considering selling your company or your dream is to exit with your current company, think through a few practical concepts before romanticizing this "dream" scenario. Learn exactly how and why you would want to sell your business, what the aftermath will look like and source your reasoning deep from within before making a conclusive decision.

In this episode I explain and discuss Roll-ups, EBITDA, and multiples are discussed during the sharing of our first offer story. Since then we've had 5 offers but have declined them all.

Experience is invaluable inside a unique process like an acquisition.  Both sides have to feel like they are winning. I'm going to walk through exactly why we said no and what some red flags were in the process - and how many of them could have been prevented by me and my team even though we didn't intentionally cause any.

Be careful of the allure of an acquisition. It's not as glamorous as it sounds. This episode is all about helping you be equipped if you're ever in a similar position.

-

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

In this special episode of the Zen Business Podcast, we're joined by Michael Sartain, CEO of Men of Action. Michael & Jonathan share unique perspectives into building meaningful relationships and the dynamics between men and women. They examine what leads to more successful connections and into the art of content creation, discussing strategies that help each engage with their respective audiences.

This wide-ranging discussion also explores what it means to be a man in today’s world, touching on topics like leadership, confidence, and personal growth. Whether you're interested in self-improvement or mastering the world of digital media, this episode has something for you. Tune in to learn from Michael's journey and gain valuable insights on becoming the best version of yourself.

****

Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

We’re almost a full quarter into the new year and markets are chaotic, to say the least. There’s so much going on, positive and negative, and that means there are opportunities and threats on the landscape. Smart investors are holding their cash close. If you are in the same boat, taking a wait and see approach, this podcast is for you.

I’ve had success with K&J Growth Hackers over the years, so I’ve got a little war chest I’ve been saving up myself. This isn't financial advice but if you're curious how I'm going to get deeper into the game this year, I'll explain the strategies behind how I plan to deploy my funds.

If you’re thinking about investing some of your savings in 2023, or you’re already an active investor, this episode will help you generate some ideas. Again, it’s not financial advice or a call for anyone to go out and invest in what I’m investing in. But I’m hoping that in telling you about it, you will gain insight from my priorities and approach when investing this next year.

***

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips.

If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

Welcome back to the Zen Business Podcast! I have a question, what does "Ownership" mean to you? 

It's a great word, isn't it? A few years back, someone explained it in the form of an analogy.

A group of friends decides to book a vacation and they stay at a beautiful Airbnb. Things get crazy, and the partying leaves the beautiful airbnb trashed. But you and your friends aren't really worried, since there's cleaners and you already paid a security deposit, so you can check out the next day unaffected by your actions. Whereas an owner of the airbnb cares deeply about their investment. They come to clean it up and repair the broken fixtures, clean the floors, and account for damages. Sure, the owner can party too! But they always take into account the wellbeing of their investment. 

The Renter Mindset means you do not seek growth, but rather seek reward for bare minimums. You do everything to avoid accountability. Your solution to problems is to complain and blame everyone else but yourself. You seek instant gratification and could care less about an investment into the future. "If it's not in your line of sight, it's not your problem." This mindset almost always affects the ones around you, but you could care less. 

In contrast to this, the Owner Mindset means you value individuality. Accountability and progressive thinking matters because you see the world for how it is - and care about life in the long run. The investment you put into your endeavors hold great value because of your patience and growth mindset lets you defer gratification instead of seeking out instant and temporary happiness. You know every action has a reaction, so you are thoughtful of everything you put into the world. You own this life, and you don't let hardships defer your plans.

Listen to "Becoming an Owner" to see how you can graduate your thinking to Owner instead of Renter. 

-

Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More

Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips.

Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG