Your Truth Shared (Finola Howard)
Explore every episode of Your Truth Shared
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 24 Apr 2022 | #1 The Path to Human-Centred Leadership with Mary Ann McGowan | 00:32:35 | |
“When we allow people to show up fully, and if as leaders, we recognise the whole of the person at work, then we are in that space where thriving can happen.” – Mary Ann McGowan. Welcome to the debut episode of Your Truth Shared. Are you a budding entrepreneur ready to ignite your vision and make your business a success!? If so, this is the perfect podcast for you! Intuitive marketer and founder of How Great Marketing Works Finola Howard lives by the mantra that great marketing is your truth shared. Get ready to embark on a journey with each weekly episode alongside your host and her guests of inspiring leaders as they unveil the fascinating stories and learnings behind their businesses. Joining Finola to kick-start the podcast is leadership development trainer, coach, and founder Mary Ann McGowan who will shine a light on human-centred leadership. Mary Ann also discusses her passion for helping organisations ‘Put Who First’ and unveils how the pandemic has changed leadership styles for the better. Key points throughout the discussion include:
Get connected socially with Mary Ann McGowan: https://www.maryannmcgowan.com/ https://www.instagram.com/putwhofirst/ https://www.linkedin.com/in/maryannmcgowan Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.instagram.com/makeitbitesized https://www.youtube.com/channel/HGMW This podcast is proudly produced in partnership with www.podlad.com | |||
| 03 May 2022 | #2 The Key To Sustainable Growth With David Walsh | 00:51:31 | |
Welcome back to Your Truth Shared. This week, joining Finola on the podcast is inspirational business founder and Chairman David Walsh. David has such a fascinating story, amongst so many learnings to share. We begin by rewinding in time as David opens up about his childhood growing up on a small family farm in County Kerry and discloses his parents' surpassing influential impact on his beliefs and development. David maps out the steppingstones of his professional career from agriculture, progressing to a market director at Keenan's, to entering the realm of entrepreneurship with Netwatch and HaloCare. During the show, David delves into the ripple effect of positivity, his experience of navigating through recessions, realising the necessity of change and shares the key to sustainable growth. Further key points covered include:
Get connected socially with David Walsh: https://www.linkedin.com/in/davidwalsh7/ Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW This podcast is proudly produced in partnership with podlad.com | |||
| 10 May 2022 | #3 Aligning Your Career and Personal Values with Aoife O'Brien | 00:40:47 | |
"Because we spend so much of our time at work, I think it's really, really important to make sure that you are happy at work because it leaks into every aspect of our lives." – Aoife O'Brien. Welcome back to Your Truth Shared. Have you ever wondered what the secret is to obtaining job satisfaction or what makes people truly happy at work? Well, wonder no more as joining Finola on this week's episode is Happiness at Work expert and host of the same-titled and booming business podcast, Aoife O'Brien. Having worked in multiple countries across the globe, Aoife kindly shares many interesting learnings from her extensive professional experience. Finola and Aoife cover great ground in this episode discussing human behaviours, discovering your calling, aligning your career and personal values and much more. So go ahead and dive right in! Key points throughout the discussion include: - An introduction to Aoife O'Brien. - Gaining an interest in employee retention and human behaviour. - How to identify your strengths and discover your calling. - Overcoming the fear of data. - Fitting in at work and understanding organisational behaviours. - Are company values established and being lived? - Aoife's approach to hiring. - The importance of identifying your values and needs. - The hiring process: aligning recruitment with company values. - Striking the balance of workplace autonomy. - Put people first, and the profits will follow. - Why you should treat employees like customers. - The human side of the business. - The key to achieving life harmony.
Get connected socially with Aoife O'Brien: https://www.linkedin.com/in/aoifemobrien https://www.twitter.com/HappierAtWorkHQ https://www.instagram.com/happieratwork.ie https://www.facebook.com/groups/happieratworkpodcast
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 17 May 2022 | #4 Seeing through the lens of unconditional love with John Murray | 00:31:49 | |
‘’Everybody has the entitlement to feel beautiful, happy, confident, and comfortable in their own skin. It doesn’t matter who you are or where you’re from. It’s classless. It’s raceless.’’ – John Murray. Welcome back to Your Truth Shared. This week, joining Finola on the podcast is one of Ireland’s leading headshot photographers, John Murray. John is on a mission to close the gap between how we think we look and what we think the rest of the world expects us to look like and the gap between who we feel we are, as opposed to who we believe the rest of the world expects us to be. This week’s discussion focuses on identity, which is such a fundamental aspect of marketing and seeing through the lens of unconditional love. John shares his journey of stepping into photography thanks to a concert cancellation, the importance of self-awareness, and his passion for empowering others to see and embrace their whole selves through his work and image wellness talks. Key points throughout the show include: - An introduction to John Murray. - Becoming a photographer: converting a hobby into a profession. - Overcoming the discomfort of getting your photograph taken. - How to smile with your body? - Hijacking your hormones: The fight or flight response. - The impact of identity distress. - Tackling imposter syndrome and low self-esteem. - You are the writer of your own story. - The path to self-acceptance. - Knowing your why and finding your purpose.
Get connected socially with John Murray: https://www.johnmurrayheadshots.com/ https://www.instagram.com/johnmurrayheadshots/ https://www.facebook.com/JohnMurrayHeadshots/ https://twitter.com/JMPhotodub https://www.youtube.com/channel/JohnMurrayHeadshots
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward/ https://twitter.com/FinolaHoward https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
This podcast is proudly produced in partnership with podlad.com | |||
| 24 May 2022 | #5 Pumping Heart Into Business with Carrie Eddins | 00:33:18 | |
Welcome back to Your Truth Shared. We have a fascinating episode in store this week as special guest Carrie Eddins joins Finola. Carrie is a result-focused communication expert with beautiful energy who reaches into people’s hearts for a living, specialising in helping leaders on a mission of expressing themselves fully and pumping heart into business. Throughout the show, Carrie opens up about her dyslexia, her courageous path to The Blondepreneur, and the importance of building connection through communication and content and reveals her exciting plans for the future. Key points throughout include: - An introduction to Carrie Eddins: a sparkle, a volcano, a bubble, a squeak. - The key to building emotional connections. - Women and men in business: is there a difference? - The need for safe networking spaces for women. - The struggles of millennial women. - The connection recipe: reading people’s hearts. - The challenge of identity. - Stepping into your truth and how to cultivate self-trust. - What advice would you give to your younger self? - Building up the courage for change. - Going back to the content marketing roots.
‘’Content without connection is like tea without cake.’’ – Carrie Eddins. Get connected socially with Carrie Eddins: https://www.linkedin.com/in/carrieeddins https://www.theblondepreneur.com/ https://twitter.com/blondepreneur
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
This podcast is proudly produced in partnership with podlad.com | |||
| 31 May 2022 | #6 Growing a Sustainable Social Enterprise with Mick Kelly | 00:39:13 | |
Welcome back to Your Truth Shared. This week, Finola is joined by the inspirational Mick Kelly. Mick is a social entrepreneur, author, TV presenter and founder of GIY (Grow It Yourself) – a non-profit social enterprise on a mission to educate and enable a global movement of food growers to help rebuild a sustainable food system. In this episode, we learn how Mick connected his passion with a purpose following a supermarket encounter with a bulb of garlic. Mick opens up about the opportunities and challenges of growing a sustainable social enterprise and reveals the organic evolution of GIY. Keep an ear out at the end of the episode as Mick plants a sign-off seed sharing his advice for making your business dreams a reality! Key points throughout the episode include: - An introduction to Mick Kelly. - A rewind to the roots of Grow It Yourself. - Identifying gaps in the market and taking action. - Sharing knowledge and expanding a local community into a nationwide community. - Mick’s accidental step into social enterprise. - An insight into the food system and climate change. - Business growth: striving for global success. - Building confidence to achieve your goals. - How one person can make a significant difference in the world. - The power of vision setting and goal setting. - Building a culture and the importance of organisational core values. - Finding courage and overcoming fears in business. - You are not alone: how business supports can help you. - Mick’s advice for making your dream business a reality.
Get connected socially with Mick Kelly: https://www.facebook.com/GIYIreland https://www.instagram.com/giyireland/ https://twitter.com/giyireland/ https://www.youtube.com/user/GIYIreland
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
This podcast is proudly produced in partnership with podlad.com | |||
| 07 Jun 2022 | #7 The Evolution of Retail with Miriam Simon | 01:09:45 | |
Welcome back to Your Truth Shared. Have you a passion for retail!? If so, you are in for a treat! Experienced strategist and retail guru Miriam Simon joins Finola on the podcast this week to discuss her fascinating entrepreneurial journey and the evolution of retail. Miriam takes us behind the scenes and unpacks what it was like to work at senior and board levels for renowned brands such as Dunnes Stores, TK Maxx, Monsoon and B&Q – to name but a few. Miriam also reveals the importance of believing in your career path and opens up about her transition from retail to non-retail. Miriam is a highly sought-after mentor offering startups strategies destined for success and growth. If you are interested in growing your business, visit https://www.miriamsimon.ie/ for further details. Key points throughout this episode include: - An introduction to Miriam Simon. - Valuable learnings from an early career. - Managing parental leave. - The key to nurturing talent in business. - Miriam’s need for challenges. - Navigating through Ireland’s financial crisis. - Recognising business opportunities and mastering attention to detail. - The power of retail marketing and observation. - Why we should believe in our career paths. - The big move into non-retail: self-discovery and new beginnings. - The impact of Covid-19 and what’s next for the future of retail. - It’s time for change: the concept of the circular economy. - Why we should not fear educated guesses in business. - Welcome to the new digital age: the rise of subscriptions and gamification. - The balance of power within SMEs.
Get connected socially with Miriam Simon: https://www.linkedin.com/in/miriamasimon https://www.facebook.com/PTO.ie/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 14 Jun 2022 | #8 Shaping Your Company Culture with Paul McClatchie | 00:39:01 | |
Welcome back to Your Truth Shared. Joining Finola this week is special guest Paul McClatchie. Paul is the inspirational proud founder of the award-winning recruitment firm, Engage People, which takes great pride in creating happier and more productive workplaces by aligning business with talent. In this episode, Paul rewinds in time, sharing how he made a big decision and an even more significant move by transitioning from his director role at Cpl Resources Plc to growing his own business into the thriving company it is today. Paul also discusses shaping your company culture, the power of differentiating your business from others, how to support, inspire and lead your team to greatness and much more. Key points throughout this episode include: - An introduction to Paul McClatchie. - The key to cultural alignment. - Embracing a strategic thinking mindset. - Paul’s experience of financial recruiting in challenging times. - Career moves: leaving a job to start a business. - Developing and sustaining employee engagement. - Influence at work and the determination to improve operations. - Differentiating your business from others. - The business mindset: creating more leaders and followers. - Why self-care in business is vital. - Paul’s 3 F’s – Focus, Fit and Fun. - The importance of setting and clarifying clear expectations. - Setting team goals and measuring performance. - Communicating with your team and learning about their ambitions. - The map of recruitment and driving your business mission. - The highs and lows of growing a business.
Get connected socially with Paul McClatchie: https://www.linkedin.com/in/paulmcclatchie/ https://twitter.com/PaulMcClatchie
Resources:
Book: The Chimp Paradox by Professor Steve Peters. https://chimpmanagement.com/books-by-professor-steve-peters/the-chimp-paradox/ Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 21 Jun 2022 | #9 Unlocking Your Greatness with Rachel Gotto | 00:42:54 | |
‘’The words we say internally, and the visualizations we allow ourselves to form, create our reality.’’ – Rachel Gotto. Welcome back to Your Truth Shared. This week Finola is delighted to welcome best-selling author, clinical hypnotherapist, personal success coach and speaker Rachel Gotto. Rachel ‘s story is astonishing and is unveiled in Flying on the Inside, a memoir of her trauma and recovery, released in December 2021 following the sudden loss of her husband and facing a life-threatening brain tumour. In this episode, Rachel shares her journey from tragedy to triumph, her joyous connection to living and life, how she overcame physical, mental and emotional hardships over the last 25 years, the power of the mind and why we need to treat ourselves with more kindness and compassion. Key points throughout this episode include: - An introduction to Rachel Gotto. - How we are born to survive. - The strength within: creating your own reality. - Moving through hardship and strengthening your resilience. - The importance of flexing your mind. - Why we must treasure our physical and mental autonomy. - The power of fostering curiosity and brainstorming. - Overcoming the turmoil of imposter syndrome. - Finding the richness in your story and unlocking your greatness. - Self-compassion and managing your internal dialogue. - The impact of negative self-beliefs and self-talk. - The power of repetition for the brain. - Showing up for our own transformation.
Get connected socially with Rachel Gotto: https://www.linkedin.com/in/rachelgotto https://twitter.com/RachelGotto
Resources: Book: Flying on the Inside by Rachel Gotto https://www.rachelgotto.com/flying-on-the-inside
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
This podcast is proudly produced in partnership with podlad.com | |||
| 28 Jun 2022 | #10 Cultivating self-awareness and accelerating business growth with Brendan O’Hara | 00:36:57 | |
Welcome back to Your Truth Shared. Joining Finola on the podcast this week is special guest Brendan O’Hara. Brendan is the co-founder and CTO of Untapped AI, a powerful self-awareness company on a mission to help leaders flourish in business by tapping into their self-awareness to learn and understand more about themselves as well as their clients. In this episode, Brendan discusses the journey of cultivating self-awareness and accelerating business growth, shares his experience of adapting to challenging and ever-changing environments and reveals the advice he would offer to his younger self. Key points throughout this episode include: - An introduction to Brendan O’Hara. - The rise and evolution of Untapped. - The link between coaching and self-awareness artificial intelligence. - Why self-awareness is essential. - Data protection: security, privacy and confidentiality. - The concept of change fatigue and the cost of failure. - Advice for Brendan’s younger self. - Discovering insights and seeing the business grow. - Establishing your business identity. - An introduction to the objective observer. - The highs and lows in the journey of business growth. - The impact of Covid-19 on business. - Prejudice and privileges: Tackling difficult conversations. - The power within understanding your team.
Get connected socially with Brendan O’Hara: https://www.linkedin.com/in/brendan-ohara-110/ https://twitter.com/brendanohara10
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 05 Jul 2022 | #11 The Value of Meaningful Work with Greg Chuchra | 00:41:37 | |
Welcome back to Your Truth Shared. Joining Finola this week is special guest Greg Chuchra. Based in Poland, Greg is the proud co-founder and CEO of two technology titans, Predica and Tedee. Predica was included in the Technology Fast 50 and FT 1000 rankings, acknowledging Europe’s fast-growing companies. In this episode, Greg shares his fascinating journey of launching Predica in 2009 and how he scaled the high-growth business and handled its acquisition. We also get Greg’s take on the value of meaningful work, leadership without ego, and business problem solving and learn how he transitioned to launching Tedee, a product-focused business. Trust us when we say that Greg is a book guru, so keep an ear out at the end of the episode as Greg kindly shares his top 3 bookshelf must-haves for entrepreneurs. Key points throughout this episode include: - An introduction to Greg Chuchra. - The value of meaningful work. - Improving lives with the use of technology. - The benefits of continuous learning in business. - Designing a company for growth and keeping your ego in check. - Tackling scalability issues and implementing business change. - Igniting an authentic business culture from day one. - Greg’s experience with handling a business acquisition. - Reinventing the way we work. - Greg’s top three book recommendations for entrepreneurs.
Get connected socially with Greg Chuchra: https://www.linkedin.com/in/grzegorz-chuchra
Resources: Book: Getting Things Done by David Allen. https://gettingthingsdone.com/books/
The 7 Habits of Highly Effective People by Stephen Covey. https://www.amazon.co.uk/Habits-Highly-Effective-People-Powerful-ebook/dp/B01069X4H0
Switch: How to Change Things When Change is Hard https://heathbrothers.com/books/switch/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 12 Jul 2022 | #12 The Greater Good in Business with Pawel Szczecki | 00:38:11 | |
Welcome back to Your Truth Shared. Predica is a proud Microsoft partner offering IT services and IT consultations with a mission to give people the freedom to do meaningful work. The business came to fruition by four inspiring founders, Greg, Pawel, Andrzej and Tomasz, each with different personalities but with the commonality of sharing a purpose and a robust set of values. Last week, we met Greg, and this week welcomes a lovely continuous flow as co-founder and self-leadership coach Pawel Szcecki joins Finola to discuss his Predica journey and the greater good in business. There is no doubt that Pawel is an introverted listener with a remarkable ability to pay attention and empathise. In this episode, Pawel kindly opens up and shares his insights and vulnerability with us. We learn about how Pawel adapted to being a founder, his journey from IT technology to coaching, the different perspectives and challenging conversations around the acquisition of Predica, the power of values-based decision making, emotions in the workplace, and so much more. Key points throughout this episode include: - An introduction to Pawel Szczecki. - Vulnerability on a personal and operational level. - Handling disagreements and avoiding conflict within a team. - Transitioning a company into a new reality. - The power of values-based decision-making. - Business acquisition: finding the perfect match. - Reassuring employees during a time of transition. - The superpower of empathy. - Overcoming the challenges in leadership and tackling difficult conversations. - Personal development: the key ingredients to business growth. - Why everyone should have a thinking partner. - Mindlessness: Taking time to switch off your mind.
Get connected socially with Pawel Szczeki: https://www.linkedin.com/in/pawelszczecki/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 19 Jul 2022 | #13 Coming Home to Ourselves with Dr Julie Meehan | 00:45:06 | |
In some form or another, our profession impacts our day-to-day life, and after all, we are not just what we do. To explore this further, Finola is adding a new dimension to the Your Truth Shared podcast this week with the help of special guest, Dr Julie Meehan. Julie is a clinical psychologist, strategic interventionist coach, parent guide and proud imperfect mom with over 20 years of experience working with children, parents, and families. In this episode, we hear about Julie’s brave move from a secure job with the Irish Health Service Executive into entrepreneurship, why we should never ignore our inner voice, the imperfect dance of parenthood, and coming home to ourselves. Julie also reveals the statistics of high sensitivity in the population, and the numbers may take you by surprise. Key points throughout this episode include: - An introduction to Julie Meehan. - Leaving the HSE and going solo. - The independent pathway of training as a clinical psychologist. - The system of managed care. - The importance of listening to your inner voice. - Being an imperfect parent and the messiness of motherhood. - The dance between getting it right and wrong in parenthood. - Developing self-connection and self-trust. - How to embody your soul in day-to-day life. - Navigating through a sensitive world. - An insight into Elaine Aaron’s DOES acronym. - Democratic education and empowering children in the world we live in. - Handling sensitivity in marketing and choosing how you market. - Julie’s guided pathway for parents to follow. ‘’The human soul doesn’t want to be advised, fixed, or saved. It simply wants to be witnessed, to be seen, heard and companioned exactly as it is.’’ – Parker Palmer.
Get connected socially with Julie Meehan: https://www.instagram.com/drjuliemeehan/ https://www.youtube.com/channel/UCrRdEP5IRrgZd2D0dfqYDPA https://www.juliemeehan.com/the-parent-course-pathway https://www.juliemeehan.com/One-to-One-Parent-Guidance
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ | |||
| 26 Jul 2022 | #14 Creating your Masterpiece and the Art of Entrepreneurship with Amanda Grace | 00:48:43 | |
Joining Finola this week is the wonderfully brave and inspirational Amanda Grace. Amanda is an artist, speaker, life coach and overall creative powerhouse who opens up about her artistic entrepreneurial journey and the common thread that arises every time. Trust us when we say, this episode focused on creating your masterpiece and the art of entrepreneurship is packed to the brim with many golden nuggets. Amanda discusses how you don’t owe your decisions loyalty and introduces us to her newfound friendship with resentment and clean decision-making. We also hear Amanda’s take on overdelivering, how to avoid financial exhaustion, the dangers of straying away from the truth and much more. Key points throughout include: - An introduction to Amanda Grace. - The concept of finger pointing to the moon. - The superpowers of an artist. - Embracing wreckage and tackling anxiety. - The rise of Pilgrim Soul and the red flag of resentment. - Facing resistance and putting a cap on growth. - The power of listening and making changes. - Breaking artistry stereotypes and disciplining chaos. - How to avoid financial exhaustion. - Setting goals and the experience of hitting target figures. - Trying, testing and the process of elimination. - The value in community and growing your network. - The failure of living in a hated situation. ‘’No matter how difficult and painful it may be, nothing sounds as good to the soul as the truth’’. - Martha Beck.
Get connected socially with Amanda Grace: https://www.amandagrace.ie
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 02 Aug 2022 | #15 The Power of People When Building a Business with Andy Lambert | 00:50:14 | |
Ever wondered what the key to building a successful business from scratch is? If so, you are in for an educational treat with this week’s guest, Andy Lambert. Andy is the co-founder of ContentCal, a social media and content planning tool which has since recently been acquired by multinational giant, Adobe. Andy is also the author of Social 3.0, a guidebook serving thousands of businesses across all corners of the globe to unleash the power of social media. Welcome back to Your Truth Shared. In this episode, Andy shares the valuable learnings from the stages of his professional journey, the power of people when building a business, explores the multiple paths one can take into entrepreneurship and reveals how to build an audience and foundation for future growth. Key points throughout this episode include: - An introduction to Andy Lambert. - Stepping away from the corporate comfort trap. - The new normal and what the future of work looks like. - Stepping into entrepreneurship and building a successful business from scratch. - The power of people in business and the impact of word-of-mouth. - Organic marketing -VS- paid marketing. - Nailing product market fit. - The importance of humanising your brand. - Adobe’s acquisition of ContentCal. - Social 3.0 and marketing your agency. - Why you should build your audience first. ‘’The best investments that you could make is those investments in yourself.’’ – Andy Lambert.
Book: The Startup Owner’s Manual by Bob Dorf and Steve Blank. https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/0984999302 Book: Social 3.0: How forward-thinking B2B’s can unleash the power of social media by Andy Lambert. https://www.amazon.co.uk/SOCIAL-3-0-forward-thinking-unleash-social/dp/B09TN35BC3 CEO, Co-founder and author, Rand Fishkin: https://www.linkedin.com/in/randfishkin/
Get connected socially with Andy Lambert: https://www.linkedin.com/in/andycontentcal/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 09 Aug 2022 | #16 Unlocking Speaking Confidence with Maureen McCowen | 00:29:58 | |
This episode is dedicated to Maureen’s brother, Johnny McGowan, who was diagnosed with ALS – an aggressive Motor Neurone Disease in September 2021. To help support Johnny and his family, donations are most welcome via the link below: GoFundMe: Fight for Johnny’s Girls https://www.gofundme.com/f/fight-for-johnnys-girls ‘’I can’t imagine going back to the classroom. But this time, four years ago, I couldn’t imagine being out of the classroom. So you know, none of us know what life has in store for us.” – Maureen McCowen. Welcome back to Your Truth Shared. The task of public speaking can be daunting and anxiety-inducing for many, and today’s guest, Maureen McCowen, is here to banish those fears. Maureen is the proud founder of Soft Skill Success, where she is dedicated to working with individuals and teams to unlock their confidence and flourish as public speakers. In this episode, Maureen takes us along the steppingstones of her professional path from secondary school teaching to coaching the art of effective communication. Interested in improving your communication skills!? Keep an ear out as Maureen kindly shares her top three tips for enhancing your public speaking abilities. Key points throughout the episode include: - An introduction to Maureen McCowen. - Not letting the fear of rejection get in your way. - Unlocking speaking confidence. - Is confidence building prevalent in education? - Switching the focus to your audience. - Having a methodical approach to business. - The significant turning point in Maureen’s solopreneur journey. - Adapting and thriving in a rapidly changing environment. - Maureen’s top three tips for becoming a better public speaker. - How to master engagement and grasp people’s attention.
Get connected socially with Maureen McCowen: https://www.linkedin.com/in/maureenmccowen/ https://www.softskillsuccess.ie/ https://twitter.com/MaureenMcCowen
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 16 Aug 2022 | #17 The Journey of Surviving to Thriving with Thor A Rain | 00:50:07 | |
Joining Finola on the show this week is inspirational health activist, pain and fatigue specialist and founder of the First Aid For Feelings social enterprise, Thor A Rain. Thor has been on a remarkable journey to coping with ME/CFS, Fibromyalgia and PTSD, and even against all odds, Thor embarked on a seven-year journey to a full recovery. For over a decade, Thor has been smashing goals and helping thousands of people deal with chronic pain, stress and anxiety through their social enterprise First Aid For Feelings and the meditation tool, Insight Timer. In this episode, Thor candidly opens up about their journey of surviving to thriving: how their crippling overnight illness shook their world upside down and the road to recovery. This episode glitters with so many wonderful nuggets and tools as Thor takes us along the bumpy road of their entrepreneurial journey and reminds us that we all have a choice. Thor also shares excellent tips when seeking medical care and reveals their effective rule of three. - An introduction to Thor A Rain. - Understanding the world through words. - The common issue of health illiteracy and vulnerability to health matters. - An insight into non-binary identities. - Creating an emotional first aid kit and why self-awareness matters. - Curiosity is key: the power in asking is it helpful. - Gaps in the medical care system and how to take charge of your wellbeing. - The empowering model of social enterprise. - The high and low points of Thor’s entrepreneurial journey. - The definition of ISOP and Sherlocking. - The relationship with Me, Myself and I. - The impact of Covid-19 and embracing new opportunities. - Why self-care and checking in with yourself are essential.
POSITION WITH PURPOSE: Finola Howard will be hosting a FREE LIVE WEBINAR on how to market so it feels like you AND pulls your customers to you. There are only TWO available dates for the webinar: 31st August 2022 and 8th September 2022. Reserve your seat today: https://courses.howgreatmarketingworks.com/position-with-purpose Get connected socially with Thor A Rain: https://firstaidforfeelings.com/ https://insighttimer.com/thorarain
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 23 Aug 2022 | #18 How to Illuminate Your Life and Business Through Storytelling with Sally Murphy | 00:48:11 | |
Joining Finola on the show this week is business consultant, trainer, communications strategist and captivating storyteller Sally Murphy. Sally works with clients from all corners of the globe, including giants such as Microsoft, Google, Paddy Power and many more. Strategic communication and storytelling can spark tremendous change, and Sally’s mission is to help people share better stories to transform their business. This episode is packed to the brim with valuable nuggets and takeaways as Sally shares her communications 101 and reveals how to illuminate your life and business through storytelling. We learn about Sally’s grafting road to becoming a successful entrepreneur, how valuable life experiences and lessons can help shape your entrepreneurial journey, the importance of inclusivity and belonging, how we can recall memories from welcoming waves of recollection, and we also hear of Sally’s newfound love for Elvis. Key points throughout include: - An introduction to Sally Murphy and her origin story. - Climbing through chapters: laddering up and down through life. - Tapping into core skills and learnings from running your own business. - The customer experience: the power in telling the truth and sharing stories. - Tackling false self-beliefs and overcoming low self-esteem. - Why we should pay attention to the people around you and carry kindness. - Lodging stories into your story bank: casting your mind back to map your pathway forward. - Creating movement through emotion. - The importance of storytelling in business and the impact of storytelling on company culture. - Becoming a better leader through self-reflection.
Resources: TEDx: Homework for Life by Matthew Dicks Finding and telling your leadership story with Brené Brown and Doug Conant https://brenebrown.com/podcast/brene-with-doug-conant-on-finding-telling-your-leadership-story/
Get connected socially with Sally Murphy: https://www.linkedin.com/in/welltoldsally
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ | |||
| 30 Aug 2022 | #19 Aligning with the present moment and finding comfort in our space with Michelle Bailly | 00:51:15 | |
Welcome to Your Truth Shared. Joining Finola on the show this week is the wonderful Michelle Bailly. Michelle is a mental health and change facilitator with over 20 years of experience in helping organisations, leaders and teams discover mental wellbeing and how to ignite their emotional resilience during unsettling times of upheaval. In this episode, Michelle guides us on aligning with the present moment and finding comfort in our space and shares valuable tools on how instead of resisting change, we can overcome it and adapt positively. As an experienced coach and pointer, Michelle has many fascinating insights and stories to share to help you forge a deeper self-connection and understand your superb senses. Listeners will also learn the key to our survival and will be treated to a powerful exercise to help you embrace being in a state of peace and stillness. Further points throughout the discussion include: - An introduction to Michelle Bailly. - The aware mind VS the thinking mind. - How there is more beyond the thinking window. - Becoming adaptive to change in the midst of chaos. - A reminder that it’s not personal; it’s just your conditioning! - Understanding the mind’s complexity. - The witness posture: It’s okay to embrace a sense of being and not knowing. - A guided practice of entering a peaceful space of being. - How to overcome limiting beliefs of productivity. - The importance of nurturing your creativity. - The benefits of living values and radiating care and love in business. - Michelle’s challenge: Can you gift yourself 5 minutes in the morning? ‘’The intuitive mind is a sacred gift, and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.’’ – Albert Einstein. POSITION WITH PURPOSE: Finola Howard will be hosting a FREE LIVE WEBINAR on how to market, so it feels like you AND pulls your customers to you. There are only TWO available dates for the webinar: 31st August 2022 and 8th September 2022. Reserve your seat today: https://courses.howgreatmarketingworks.com/position-with-purpose
Get connected socially with Michelle Bailly: https://www.linkedin.com/in/michelle-bailly-b117413/ Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 06 Sep 2022 | #20 The Authentic Route to Success with Jan van Leeuwen | 00:47:11 | |
Welcome to Your Truth Shared. Joining Finola on the show this week is successful entrepreneur, angel investor and connector Jan Van Leeuwen. Jan talks us through her entrepreneurial journey, from brainstorming business ideas over a glass of wine in her twenties to becoming co-founder and director of iQ Branding Solutions. Do you have an interest in start-ups and investment? If so, this episode is a must-listen as we venture upon the authentic route to success, learning how the powerful duo of Jan and her husband led their business to seven figures with double-digit profit growth in just four years. Jan also highlights the importance of networking, the value of connection and trusting your gut, and offers advice for those seeking investment and advice for people looking to start their investing journey. Key points throughout include: - An introduction to Jan Van Leeuwen. - Travelling the unknown path to entrepreneurship. - The importance of networking and building customer relationships of confidence. - Characteristics of entrepreneurship: recognising opportunities. - Tapping into and trusting your instinct of risk. - The belief that you can do anything you put your mind to. - Why clarity and kindness matter in business. - The skill of avoiding misunderstandings in communication. - Seeking autonomy and exploring new business projects. - Setting personal parameters in a business plan. - Getting started with the flow of investing. - Jan’s top tips for entrepreneurs.
POSITION WITH PURPOSE: Finola Howard will be hosting a FREE LIVE WEBINAR on how to market so it feels like you AND pulls your customers to you. The final date available for the webinar is 8th September 2022. Reserve your seat today: https://courses.howgreatmarketingworks.com/position-with-purpose
Resources: iQ Branding Solutions
Get connected socially with Jan Van Leeuwen: https://www.linkedin.com/in/jannetje
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 13 Sep 2022 | #21 - Learning at Large: The School of Place with Tasneem Khan | 00:44:20 | |
Welcome to Your Truth Shared. Joining Finola on the show this week is biologist, educator, barefoot enthusiast and nature explorer Tasneem Khan. Tasneem is the proud founding partner of EARTH CoLab, which curates and broadens the learning experiences for diverse individuals and institutes through their immersive learning expeditions. Tasneem’s love for nature, curiosity, and experiential learning shine bright throughout this episode. Get ready to embark on a journey with Tasneem as she reveals how she helps individuals of all ages embrace a new lens for exploration and learning. Tasneem reveals her experience of working across different zones, the key to engaging your desired market, and unpacks how opportunities can arise during significant times of change. Key points throughout the discussion include:
- An introduction to Tasneem Khan. - Tuning into place-based education. - The value of experiential and active learning. - The sense of disconnect in a hyper-connected environment. - Building resilience through learning processes. - Taking control of your learning and development. - Venturing beyond postcard travel destinations and exploring through multiple lenses. - The possibilities that lie within a diverse target market. - The significance of curiosity and psychographics in marketing. - The challenges and opportunities of a business spread between the Indian and Atlantic Oceans. - A closing slice of advice from Tasneem.
GUIDED BY GET STRATEGIC : The link for the course advertised in this episode is: https://courses.howgreatmarketingworks.com/guided-by-get-strategic Resources: A library of discussions by Sir Ken Robinson: https://www.sirkenrobinson.com/watch/
Get connected socially with Tasneem Khan: https://www.linkedin.com/in/tasneem-khan-8a6092b9 https://www.instagram.com/earthcolab
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 20 Sep 2022 | #22 The Collaborative Pathway to Business Growth with Lucy O'Reilly | 00:43:58 | |
‘’Clients appreciate business owners who support other business owners because we’re all trying to do the same thing. We’re all people in business.’’ – Lucy O’Reilly. Joining Finola on the show this week is web and brand designer, marketer and online course creator Lucy O’Reilly. Lucy specialises in bringing her client’s businesses online, building captivating Squarespace and Kajabi sites that not only build trust but propel sales too. Since meeting in 2019, Finola and Lucy have frequently collaborated together in business, and this week’s topic covers just that – the collaborative pathway to business growth. Throughout the discussion, Lucy highlights the key to gaining customer attraction within six seconds and mastering brand identity. Listeners will also uncover how to embrace your customer’s mind and the magic that lies within a collaboration. Key points throughout the discussion include: - An introduction to Lucy O’Reilly - How to make your customers feel at home - Aligning your service with your customer’s goals - The importance of building a visual identity - Identifying and expressing a brands voice through copywriting - How video interaction can break down customer engagement barriers - Striving for growth: the benefits of creating a collaborative business structure - The role of trust in effective collaboration - Fair exchange in business: an insight into referrals and affiliate marketing - How to help your customers by leveraging your network
GUIDED BY GET STRATEGIC: Are you ready to build the business you’ve always dreamed of? Finola Howard invites you to a live 12-week, GUIDED BY GET STRATEGIC program, which will help you build a business that matches your dream. Get ready to learn an A to Z guide on how to successfully position your business, connect with your ideal customers and discover your pathway to success. Reserve your place today: https://courses.howgreatmarketingworks.com/
Resources: Squarespace Kajabi
Get connected socially with Lucy O’Reilly: https://www.linkedin.com/in/lucy-oreilly/ Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 27 Sep 2022 | #23 Reflections upon the Entrepreneurial Road with Finola Howard | 00:20:16 | |
Many learnings and discoveries have occurred over the last twenty-two episodes, so this week we are shaking things up with this special solo episode, an episode of reflection to delve into the pattern and dots that connect throughout the entrepreneurial map. During the discussion, Finola shares the importance of knowing before going, offering clarity and advice before you embark on your business journey. Finola also reveals the key to levelling up in business and the top three challenges every business faces. Key points throughout include: - The rollercoaster ride of the entrepreneurial journey - Finola’s business challenge: it’s time to dot out your journey - Navigating through the ups and downs of entrepreneurship - The three core challenges of business: identity, systems, and people - Identifying opportunities and owning the ‘white space’ in your market - Building for scale and choosing the right people for your team ‘’My purpose with my business is to actually make it easier for entrepreneurs to succeed. And the way to make it easier is to show them the journey before they take it.’’ – Finola Howard.
GUIDED BY GET STRATEGIC: Are you ready to build the business you’ve always dreamed of? Finola Howard invites you to a live 12-week, GUIDED BY GET STRATEGIC program, which will help you build a business that matches your dream. Get ready to learn an A to Z guide on how to successfully position your business, connect with your ideal customers and discover your pathway to success. Reserve your place today: https://courses.howgreatmarketingworks.com/
Resources: Access the entire library of Your Truth Shared episodes: https://www.finolahoward.com/podcasts/your-truth-shared
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 04 Oct 2022 | #24 Building Businesses and Solving Problems with Ben Cronin | 00:51:04 | |
Many things can go wrong when starting a business. However, with strategic business planning, robust connections, great marketing and perseverance - things can go oh so right! This week, serial entrepreneur Ben Cronin joins Finola to discuss his entrepreneurial journey of building businesses and solving problems. Ben is the co-founder and CEO of two technology companies, Kyckr (formerly GBR) and UBO Service. Kycker is a B2B business verification provider, and UBO Service is the leading online provider of anti-money laundering services, facilitating smaller to medium size businesses. Ben is in the heart of a fascinating sector. In this week’s discussion, he kindly shares his journey and development tactics of launching products when the banks were in turmoil along with staggering statistics around the harsh reality of global money laundering. Ben also reveals his experience of successfully launching, scaling, exiting a business, and starting all over again. Are you ready to learn why marketing is worth prioritising and the key to creating and optimising a customer journey map? If so, hit that play button! Key points throughout the episode include: - An introduction to Ben Cronin - The rise of anti-money laundering services - Tweaking and defining your service to reach product-market fit - Making ends meet before striking gold in business - The power of strong business connections - The benefits of introducing an Employee Stock Ownership Plan - Implementing a business exit strategy: what happens if the business outgrows you - Prioritising marketing and getting it right from the get-go - Understanding your customers and mastering the client experience - Carrying valuable lessons into future businesses - Why implementing customer tracking software is a must - Managing time zone differences when working from abroad - How Enterprise Ireland can support you and your business - Ben’s biggest learning in business
GUIDED BY GET STRATEGIC: Are you ready to build the business you’ve always dreamed of? Finola Howard invites you to a live 12-week, GUIDED BY GET STRATEGIC program, which will help you build a business that matches your dream. Get ready to learn an A to Z guide on how to successfully position your business, connect with your ideal customers and discover your pathway to success. Reserve your place today: https://courses.howgreatmarketingworks.com/ Resources: https://www.enterprise-ireland.com/
Get connected socially with Ben Cronin: https://www.linkedin.com/in/ben-cronin-1907925/ https://www.uboservice.com/ubo-ultimate-beneficial-owner
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 11 Oct 2022 | #25 It’s Time to Face Facts and Find Comfort in your Skin with Joseph McGuire | 00:45:49 | |
Did you know that you are the proud owner of three brains!? Did you know that authentic communication has the power to transform your personal life and your professional life!? Here to tell us more is special guest Joseph McGuire. Joseph is an author, online training coach, curious thinker, and body language and facial analysis expert. He helps individuals and teams build remarkable relationships by enhancing their communication skills and deeper human connections through his Clearsight Communication training programs. There is so much to unpack in this fascinating episode. We learn of Joseph’s ability to read people from a very young age, how he has transformed it into his profession, and his journey of stepping into the corporate world with his services. Even though we may speak the same language, Joseph reveals how we can communicate with one another more effectively. Joseph discusses the importance of fully tuning in to ourselves and paying attention to our feelings and shares a fun political exercise for you to try out in the comforts of your living room. Lastly, would you believe us if we told you that your eyebrows could reveal a lot about you and your character!? We kid you not. Hit play now to hear all about it! Key points throughout include: - An introduction to Joseph McGuire - Trusting your intuition when making career choices - Levels of empathy: emotional and cognitive empathy - Living in alignment with your values - The human experience: moving beyond drama and difficulty - Breaking down barriers virtually online and the universal sense of insecurity - What your eyebrows can reveal about you - The impact of manipulative behaviour - The concept of thin slicing and the power of slowing down: how to communicate with authority - Tuning into your three brains and the power of kindness - The need of exceptional relationships in your personal and professional life
‘‘Neuroscience has demonstrated that we actually have three brains. We have a brain in our gut, we have a brain in the heart and we have a brain in the head, but we tend to think in terms of the one of the head only. But our gut is telling us a lot. Our heart is actually telling us a lot.’’ – Joseph McGuire.
Resources: Book: Face Facts by Joseph McGuire https://clearsightcommunications.com/book/ Book: Blink by Malcolm Gladwell https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669 Book: The Surrender Experiment by Michael A. Singer https://www.amazon.co.uk/Surrender-Experiment-Journey-Lifes-Perfection/dp/080414110X
Get connected socially with Joseph McGuire: https://www.linkedin.com/in/clearsightcommunications https://clearsightcommunications.com/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 18 Oct 2022 | #26 Preserving Trust Throughout The Wild Cycle Of Business With Rob Leslie | 00:47:08 | |
Did you know that the criminal economy is the third largest economy in the world, worth between five and six trillion dollars annually!? It is no wonder why people across the globe have become incredibly nervous about data and how their personal information is being consumed. Joining Finola this week is special guest Rob Leslie. Rob is the president and Co-founder of Nillion, CEO and founder of Sedicci and World Economic Forum Technology Pioneer. Rob is a serial entrepreneur with a shatterproof passion and drive for problem-solving and protecting the privacy and confidentiality of data. In this episode, Rob talks us through his professional career, which kickstarted in Japan. We learn the magic of cryptography and the importance of preserving trust throughout the wild cycle of business and explore the future of data autonomy. Key points throughout include: - An introduction to Rob Leslie - Moving abroad with the hope of finding work - Staying on track with business trends and macroeconomic factors - Why ceaseless business assessments are essential - Award season: shine a spotlight on your business - Preserving privacy and preventing fraud before it happens - How valuable is your data? - What does the future of digital look like - Business exploration: generating new business ventures - Business transparency: building a foundation of trust - The highs and lows of serial-entrepreneurship - Ask yourself, what would MacGyver do? ‘’Every entrepreneur needs to keep an eye on what’s happening. Part of the trick is trying to move to where the ball is going, where the puck is going, and be there when it arrives. But you don’t want to be there too early because you’ll be standing there waiting for a good period of time if you misread it. Trying to keep an eye on what’s happening is really important.’ – Rob Leslie. Get connected socially with Rob Leslie: https://www.linkedin.com/in/roblesliesedicii/ Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/HowGreatMarketingWorks This podcast is proudly produced in partnership with podlad.com | |||
| 25 Oct 2022 | #27 The Birthright Of Happiness With Leisha Mcgrath | 00:48:58 | |
Are you living the life you truly want to, or is self-sabotage disempowering you!? Joining Finola this week is special guest Leisha McGrath. Leisha is a chartered work and organisational psychologist, transformational coach, shaman, key speaker, and soon-to-be author who reminds us of our birthright of happiness and how we can boost our quality of life by living from the inside out. Leisha opens up about her chronic illness and reveals how our bodies know how to self-heal. Leisha shares wonderful tips and tools on how we can lead a happier and healthier life by reconnecting with ourselves and discusses the future of work and how transformative changes are happening and how they won’t be stopping any time soon! Key points throughout the discussion include: - An introduction to Leisha McGrath ‘’It’s not rocket science, any of this. It’s actually quite simple to live in a way that’s a lot more authentic and fulfilling, and useful. It’s just a question of seeing it, I think of seeing the fallacy and once you see it, you can’t unsee it.’’ – Leisha McGrath. Resources: Book: The Body Keeps The Score by Bessel van der Kolk M.D. Podcast: The Doctor’s Farmacy by Dr. Hyman Get connected socially with Leisha McGrath: Get connected socially with host Finola Howard: This podcast is proudly produced in partnership with podlad.com | |||
| 01 Nov 2022 | #28 Surround Yourself With People Whose Growth Game is Strong with Dani Wallace | 00:46:08 | |
Get ready to bee inspired! Former serial self-saboteur and now fearless public speaking coach Dani Wallace is here to share her powerful life transformation journey. Through Dani’s I Am The Queen Bee movement and Fly Anyway Foundation, Dani helps people from all corners of the globe to show up, wise up and rise. Dani candidly shares how she and her sister were on a mission to break the generational cycle of domestic violence and how she overcame homelessness and rerouted her life path. Dani discusses the pressures we burden ourselves with and the importance of setting boundaries and shares a fantastic exercise that will help you nail your elevator pitch! Further key points throughout include: - An introduction to Dani Wallace ‘‘I’ve found the more people that I work with, the more successful people that I’ve worked with, the millionaires and billionaires, the thing that I’m learning is there’s nothing at the top of the rope. They’re all climbing this rope to a destination I don’t know what, because when they get there, they want to climb to something else.’’ – Dani Wallace. Steven Bartlett on Instagram Get connected socially with Dani Wallace: Get connected socially with host Finola Howard: | |||
| 08 Nov 2022 | #29 Why You Should Never Fear A Fumble with Helen Walsh | 00:43:41 | |
Are you shying away from putting yourself out there? Do you fear change, discomfort and the unknown? Joining Finola this week is author, international health, and life coach Helen Walsh who helps her clients unlock their power. Helen takes us back to her childhood and shares how she got a bite for entrepreneurship from a young age. Helen also opens up about growing up in a tough home, leaving a domestic relationship and navigating through the hustle and bustle of business. Evident from her social initiative, #PassItOn, Helen is a sparkling example of how an ordinary person can make a significant difference. If you want to triumph with kindness, become fearless of fumbles and step forward as your best self, this episode is a must-listen. Helen also kindly shares a wonderfully valuable exercise of future projection. Further key points throughout include:
‘‘I think I’ve always just erred a little bit on the side of cheeky. I also have a thing where I never want to walk away from a situation and feel, Oh, my God, why didn’t I say that? And why didn’t I do that? Because the moment has gone and it could be a very important moment.’’ – Helen Walsh. Get connected socially with Helen Walsh:
Get connected socially with host Finola Howard: | |||
| 15 Nov 2022 | #30 Killer Strategies To Win New Customers with Ciara Feely | 00:45:38 | |
A new era of sales and marketing is here, and this week Finola is joined by sales enablement strategist and author Ciara Feely. Are you on a mission to wow and win in business!? If so, this episode is a must-listen for you as Ciara reveals how you can truly understand your customer's journey, champion selling and obtain and maintain your customers for the long run. Throughout the discussion, Ciara unpacks the digitisation of sales and how marketing is a vital component of the sales process. Ciara also explores why you should look at your business from your client's point of view and offers valuable tips on how you can create productive and professional relationships virtually. Further key points throughout include: - An introduction to Ciara Feely "Sometimes it does take that stepping back and being so thoughtful of where they are right now. It's not where you are in your sales journey. It's where they are in their buying journey. Sometimes you just have to slow down because something else consumes them." – Ciara Feely. "Marketing is too important to be left to the marketing people." – David Packard. Resources: Pointillist: Customer Journey Analytics Software Get connected socially with host Finola Howard: | |||
| 22 Nov 2022 | #31 Are Your Annoyances Untapped Opportunities? With David O’Halloran | 00:39:26 | |
Annoyances can greatly wind us up from time to time, but have you ever thought of your biggest annoyance as being perhaps an untapped opportunity!? Joining Finola this week is engineer, serial entrepreneur and social entrepreneur David O’Halloran - a dynamo driving significant change and sustainable developments throughout Europe, Africa and Latin America. David shares his whirlwind career with us, from stepping out of college and jumping ship to Holland to work with Petroleum business giant Shell and the stepping-stone back towards home, Ireland. David opens up about how he created his own opportunities whilst always keeping his family at the forefront of his mind and how he transitioned from engineering to international business development. David reminds us that our future is in our hands, and we always have the power to choose which route we wish to take. Through his moves, visits and work, David has touched all corners of the globe and offers valuable advice in this episode for those considering venturing down the entrepreneurial route. Further key points throughout include: - An introduction to David O’Halloran - Awakening the environmental side of a dirty business - Making the most of life’s opportunities - Our moral obligation to help others in need - Starting a business by solving problems - The organic journey of creating opportunities and working with communities - Dreaming bigger with the fuel of collaboration - How to overcome challenges and attain your goal - The roles of promise, trust and faith in business - Does the definition of success boil down to money? - Taking control of your work-life balance - Never work for nothing. Always work for something - The importance of connections and seizing opportunities ‘’Collaboration is all about not going into something wondering what you can get out of it but going into something wondering what you can put into it.’’ – David O’Halloran.
Get connected socially with David O’Halloran: https://www.linkedin.com/in/dohads/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/channel/HGMW
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| 29 Nov 2022 | #32 The Branding Formula Every Business Needs with Marty Neumeier | 00:52:31 | |
Are you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business.
‘’This is something companies are realising, that they need someone to manage customers, the whole customer community because that’s how they’re going to succeed. Customers have a voice. They’re volunteers. They’re not conscripts. You can’t make them do anything. You need them.’’ – Marty Neumeier.
Resources: https://www.martyneumeier.com/the-brand-flip https://www.martyneumeier.com/brand-az-book https://www.martyneumeier.com/scramble
Get connected socially with Marty Neumeier: https://www.martyneumeier.com/ https://www.linkedin.com/in/martyneumeier/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
This podcast is proudly produced in partnership with podlad.com | |||
| 06 Dec 2022 | #33 Reinventing Your Life After 50 with Deborah Dicembre | 00:42:05 | |
Do you dread reaching birthday milestones or struggle to find direction when feeling lost? Trust us when we say you are not alone! This week, Finola chats to an inspirational abstract artist, lifelong musician and powerhouse, Deborah Dicembre, who radiates passion, creativity, strength, and resilience. Deborah is an abstract artist and jazz musician based in Australia who is undeniable proof that it is never too late to transform your life. In this episode, we learn of Deborah's retirement after a 40+ year-long music career, her diagnosis of ADHD, navigating life with menopause, hitting exhaustion and emotional numbness and overcoming the sense of finding joy in nothing. We are all artists of our life, our life is our canvas, and Deborah opens up about how she found a new direction and reinvented her life after turning fifty, thanks to a lifeline of colour. Deborah reminds us to embrace ageing, appreciate our skin and abilities and that it is never too late to explore and find your calling. Remember, there are more years behind you than ahead of you! Further key points include:
"It's never too late. It's possible that the greatness within you is not something you thought of or knew about." – Deborah Dicembre.
Resources: Paulina Porizkov Instagram channel https://www.instagram.com/paulinaporizkov
Book: The Artists Way by Julia Cameron https://www.amazon.co.uk/Artists-Way-Julia-Cameron/dp/0143129252
Get connected socially with Deborah Dicembre: https://deborahdicembre.com/messiah-series/
Interested in hearing Deborah's musical talents? If so, click HERE!
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
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| 13 Dec 2022 | #34 The Secret Sauce to Selling with Vinnie Lynch | 00:49:03 | |
Finola brings you a sales 101 session this week with special guest, co-founder and chief revenue officer of Graphite-Notes, Vinnie Lynch. If you are on a mission to improve your sales skills, look no further, as Vinnie is the bearer of the secret sauce to selling and is ready to serve it all out on the table! Amongst the many golden nuggets throughout, Vinnie unwraps the science of selling along with his gentle approach to sales. We learn why organisations should embrace a CRM mindset and what can be recognised from our data insights. Vinnie also kindly shares valuable business advice for start-ups and reveals the key to becoming a master of negotiation. Further key points include:
“If a salesperson doesn’t believe in CRM and the benefits of looking for insight and trends or to address problems, then they’re operating more as an island, and that’s not scalable. They’re not the type of players you will need in your team as you grow.” – Vinnie Lynch.
Get connected socially with Vinnie Lynch: https://www.linkedin.com/in/vinnielynch/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
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| 20 Dec 2022 | #35 Regain Your Power as a Consumer with Heather McGuire | 00:42:24 | |
As we approach the festive season and near the end of 2022, integrated nutritional health coach Heather McGuire is here to discuss the mindset around food, taking your power back as a consumer and how a balanced diet can greatly benefit your lifestyle. Heather's tagline, "I do health, I don't do guilt", shines throughout as Heather reminds us that food is not our enemy. Instead, it is one of the greatest joys of life. When eating and drinking, do you know what you are consuming? In this episode, Heather shares the importance of removing naivety when shopping, entices us to "flip it" when shopping and unveils food marketing tactics to look out for. We also learn staggering statistics from the World Health Organisation, how small changes can massively affect your life and why you shouldn't let time poverty rob you of your health. Further key points throughout include:
"I don't think the world needs someone else preaching to them, telling them what they should and shouldn't eat. I don't see that as my role. I see my role as open your eyes and take your power back as a consumer" – Heather McGuire.
Get connected socially with Heather McGuire: https://www.heathermcguire.ie/ https://www.linkedin.com/in/heather-mcguire-a8a120136/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
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| 27 Dec 2022 | #36 2023: A Year To Begin Again with Finola Howard | 00:25:19 | |
Welcome to a reflection special with your host Finola Howard. In this solo episode, Finola reflects on the year that has been and invites you to do the same with a series of prompts that will highlight your accomplishments and endgame goals. Throughout the episode, Finola opens up about her learnings and accomplishments, hints at future plans and reminds us to look through our lens of purpose for the forthcoming new year. In 2023, we have the opportunity to begin again with the wisdom of 2022 to guide us, so if you are ready to refocus and get motivated for the new year ahead, this episode is a must-listen! Further key points throughout include:
"So often, the things that are second nature to us aren't so obvious to everyone else. It's actually part of finding your uniqueness. And that is reminding yourself of your strengths. Everyone has to do it. I have to do it. You have to do it. But that reminder, that insight for me this year, I will take with me into 2023, it will shape my thinking, and has shaped my thinking in how I plan." – Finola Howard. Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
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| 03 Jan 2023 | #37 How to Market Your Start-Up with Rand Fishkin | 00:57:09 | |
Do you constantly wonder how to best market your start-up!? Rand Fishkin, best known as Moz founder and current co-founder and CEO of SparkToro and Inbound.org, joins Finola this week to discuss each step of the start-up journey and scaling for success. Rand's professional life is dedicated to helping others excel and market to their best ability through his writing, videos and speaker sessions. In this discussion, Rand delves into his journey from failure to success. We learn how Rand was ejected from the company he passionately founded and built and how it was a harsh reality. Rand also lifts the blanket from the mental and emotional struggles in business and shares how every company has a unique story to tell and that technology should be digestible and understandable for all. Further key points throughout include:
"Execution is something where you can start low, but if your idea is great, you will be carried forward on the strength of that idea. However, you start with a bad idea, and you could get great at execution, and still not end up anywhere." – Rand Fishkin.
Resources: Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup-ebook/dp/B074DGYVD5?ref_=ast_sto_dp
Moz Whiteboard Friday Series https://moz.com/blog/category/whiteboard-friday
Get connected socially with Rand Fishkin: https://www.linkedin.com/in/randfishkin/ https://sparktoro.com/team/rand
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
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| 10 Jan 2023 | #38 Stop Writing Books Nobody Reads with Debbie Jenkins | 00:53:03 | |
Joining Finola this week is author, publisher and writing coach Debbie Jenkins to share valuable advice on everything you need to know about writing content for the modern reader. Throughout the discussion, Debbie shares her professional footpath from engineering to marketing to setting up her own business. Debbie candidly opens up about how a pretty brilliant midlife crisis changed the course of her life and reminds us that there is no time limit to your dreams. If you plan to write a book or content that people will actually read, this episode will help you build a life and an authorial library that you will love! Further key points throughout include:
“My advice is, don’t wait for it. Maybe people think there’s going to be a moment when it all just comes together, or I suddenly realise what I want to be or what I want to do. Don’t wait for that moment.” – Debbie Jenkins. Resources:
Book: Stop Writing Books Nobody Reads by Debbie Jenkins
Get connected socially with Debbie Jenkins: https://www.linkedin.com/in/debsjenkins/ https://shortvaluablebooks.com/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
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| 17 Jan 2023 | #39 Align and Design Your Best Life with Frank and Marci | 00:43:59 | |
Showing up as someone you're not can quickly lead to a path of exhaustion. This week, Finola is joined by not one but two special guests, Frank and Marci, a powerhouse duo with introvert and extrovert personality traits that share their authentic approach to designing your best life and achieving a harmonious workflow. Frank and Marci help their clients rise above the blah with unforgettable personal branding. Throughout the discussion, we learn the magnetic duality of their personal and business relationship and the secrets of how they make it work so well. Marci and Frank delve into the dead end of falling out of love with your customers, why we need to show up as our true selves, and Marci lifts the lid on the true value of customer data. So if you are ready to build a business and lifestyle that won't exhaust you and will only serve you best, this episode is a must-listen for you! Further key points throughout include:
"If you've fallen out of love with your customers, you can't possibly form any sense of community with them. I think that is vital in terms of where marketing is going. People are tired of being sold to, they're tired of being marketed to, but there's a huge possibility for many businesses to build a sense of community around what they do". – Frank Prendergast. Resources: Book: Quiet by Susan Cain https://susancain.net/book/quiet/ Book: Illusions by Richard Bach https://www.amazon.co.uk/Illusions-Adventures-Reluctant-Richard-Bach/dp/0440204887
Get connected socially with Frank and Marci: https://www.frankandmarci.com/ https://www.facebook.com/frankandmarci/ https://www.instagram.com/hifrankandmarci/
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
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| 24 Jan 2023 | #40 How to Discharge Anxiety with Deirdre O'Connor | 00:40:56 | |
Traumatic experiences can remain trapped in our bodies and psyches, but do we have the power to free ourselves of riddling anxiety? Here to help lighten our loads is sleep and anxiety expert Deirdre O'Connor, who will unpack the trauma and prevalence of anxiety in today's world. Deirdre has over 30 years of experience studying the connection between our bodies, thoughts and feelings and joins us to shed light on the therapies that can help people explore, identify, and move past life's hardships. Unravelling the theme of anxiety, Deirdre uncovers the age of information overload, the importance of connection in our modern society and the burdensome duty of care that women are often expected to carry on their shoulders alone. Further key points throughout include:
" Anxiety is a sign that something is not working, and instead of beating ourselves up around it, get so curious." – Deirdre O'Connor. Get connected socially with Deirdre O'Connor: https://www.linkedin.com/in/deirdre-o-connor-831339184
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
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| 31 Jan 2023 | #41 Ten Truths Shared: Inspiring moments to help you build your story with Finola Howard | 00:48:02 | |
In this Your Truth Shared special, listen back to a compilation of amazing stories and insights shared by a selection of guests who have appeared on the podcast over the past year. With a library of forty episodes, it’s difficult to select just ten moments, but this collection is a mix of advice, techniques and real-life stories that hopefully provides inspiration for you to build your own success story in the coming year. Key moments include:
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
This podcast is proudly produced in partnership with podlad.com | |||
| 09 Feb 2023 | #42 Build Values That Stick Even When They're Tested | 00:17:34 | |
Welcome to a reflection special with your host Finola Howard. In this solo episode, Finola reflects on the recurring theme of the importance of values in so many of the conversations we’ve been having on the podcast. Yet many company leaders don’t even know what the mission or the values of the company are. Throughout this episode, Finola shares why values do not always ring true in organisations regardless of size and how to do it differently. She even shares her own values for her business and would love if you shared yours too. Further key points throughout include:
"Values are cornerstone. They are cultural cornerstone. They give you voice and they frame the trajectory of your business. So, it's irrelevant, what size you are – your values matter."– Finola Howard.
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.facebook.com/thisisfinolahoward | |||
| 14 Feb 2023 | #43 When Passion Leads to World Change with James Hennessy | 00:45:13 | |
James Hennessy is the founder and director of the National Reptile Zoo, an inspiring example of someone who followed their passion and created a social enterprise that has made an impact around the world. His story of following his curiosity and problem solving skills to build a successful business is an inspiring example of how to make your dreams a reality. James Hennessy was encouraged by family and friends to follow his passion, but on a professional level he was warned it would be a waste of money. At eight or nine years old he began to take an interest in unusual animals and then problem-solved his way to building habitats for them. He built a successful building business, but his passion never faded and he eventually opened a zoo to showcase his beloved animals. People were fascinated by them and, as his collection grew, he realised it had to start funding itself. Taking a risk and investing in a commercial location, he saw the impact he was making through a former visitor who had gone on to work in the Antarctic. James had found his true purpose.
In this episode, you will learn the following:
"You find a way, you work your way around it. It always works itself out." - James Hennessy
Get Connected with James Hennessy: Website: https://www.nationalreptilezoo.ie/ Instagram: https://www.instagram.com/thenationalreptilezoo/ Facebook: https://www.facebook.com/nationalreptilezoo Twitter: https://twitter.com/natreptilezoo
Other Episodes Like This You'll Enjoy: Growing a Sustainable Social Enterprise with Mick Kelly from GIY Learning at Large: The School of Place with Tasneem Khan Are your Annoyances Untapped Opportunities with David O'Halloran
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE
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| 21 Feb 2023 | #44 The Modern Marketing Strategy That Customers Love with Mark Schaefer | 00:42:05 | |
Marketing futurist Mark Schaefer shares his insights on building successful communities and leading the future of marketing. With his 10 bestselling books and acclaimed work with brands such as Dell, Microsoft, and Adidas, Mark unveils the power of community - why it's the last great marketing strategy, how small to medium sized companies can lead the future, and why the most human company wins. Listen and gain invaluable insights on how to spark customer loyalty and advocacy, build trust, stay relevant, and make an impact in the world. “If you're going to work on something and you're going to spend a lot of time on it, why not work on something that people actually want? Community is the only type of marketing people actually enjoy. They are going to embrace it. They're going to visit you every day. So why not try that?” – Mark Schaefer
Get connected socially with host Mark Schaefer: https://www.linkedin.com/in/markwschaefer/ Listen to Mark’s podcast “The Marketing Companion”: https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
This podcast is proudly produced in partnership with podlad.com | |||
| 28 Feb 2023 | #45 Telling Your Story Through Brand Photography with Lucy O'Reilly | 00:34:27 | |
When brand and web designer; Lucy O’Reilly starts working with her clients, she embarks on a journey to guide entrepreneurs through the power and purpose of crafting a unique brand identity with stunning visuals, only to find that many still underestimate the value of professional photography. "Look at the brands who do it well. I mean, it's like product photography. The top brands, the Louis Vuitton, the Chanel, whoever, their sunglasses, perfumes, whatever, they're beautifully shot. And that then allows them to charge more." In this episode of Your Truth Shared Lucy and Finola discuss the importance of Brand Photography and the power these visuals have to create instant impact in communicating the essence of your brand. With careful planning, styling and collaboration you can create a library of images that ensure your story is told in a way that helps you stand out from the competition. In this episode, you will learn the following:
Website: https://www.designsforgrowth.ie/ LinkedIn: https://www.linkedin.com/in/lucy-oreilly/ Instagram: https://www.instagram.com/oreilly.lucy/
Other Episodes Like This You'll Enjoy: #22 The Collaborative Pathway to Business Growth with Lucy O'Reilly #4 Seeing through the lens of unconditional love with John Murray #18 How to Illuminate Your Life and Business Through Storytelling with Sally Murphy
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE | |||
| 07 Mar 2023 | #46 Embrace Your Magnificence with Julie Silfverberg | 00:45:51 | |
Are you aware of the magic that can unravel when you open your mind to possibilities? Here's your reminder that you don't have to wait until the end to be happy. It's time to embrace your magnificence today. Joining Finola this week is an experienced mindset coach and NLP trainer Julie Silfverberg who has over 25 years of experience helping execs, entrepreneurs and coaches find delight in their professional and personal lives. Throughout this fascinating discussion, Julie shares her inspiring entrepreneurial pivot and the transformative changes that can happen when you access the power of your mind and seek alternative emotions. Julie reminds us that we are all more than just our thoughts and how we speak to ourselves. Further key points throughout include:
"How we use language and the language we use with others, and the suggestions that we give consciously and unconsciously influence how other people think, but also how we think ourselves because we talk to ourselves all the time." – Julie Silfverberg.
Resources: ACCESS JULIE SILFVERBERG'S FREE 'THE GROW MODEL' DOWNLOAD https://thesuccesspartners.com/free-grow-model #27 The Birthright of Happiness with Leisha McGrath -https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147810066 #40 How To Discharge Anxiety with Deirdre O'Connor #19 Aligning with the present moment and finding comfort in our space https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147785410
Get connected with Julie Silfverberg: https://www.linkedin.com/in/successpartners https://thesuccesspartners.com/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com | |||
| 16 Mar 2023 | #47 Why Purpose, Mission and Vision Matter with Finola Howard | 00:13:30 | |
Welcome to a reflection special with Finola Howard. In this solo episode, Finola reflects on why Purpose, Mission and Vision matter and how they hold the secret to unlocking 10% growth in your business. She shares research from Ernst & Young and Harvard Business Review that reveals that companies that are purpose driven have a greater potential for growth than those that don't. Finola suggests that purpose helps you think bigger and that it should come from a higher place than just making money, such as a dream or difference you want to make in the world. Mission is your master plan for creating value, while vision is a shared picture of what success looks like. Goals are the short term objectives that support your mission and vision. In this episode, you will learn the following:
"True Purpose, Mission and Vision is about not being afraid to have your dreams be seen, actioned and realised." – Finola Howard
Resources: Check out Finola’s Growth Led Membership Programme – SOAR if you’d like to dig deeper into unlocking your relationship with your customers and your marketing and take your business to the next level. https://www.finolahoward.com/SOAR
Other Episodes You'll Enjoy: Reflections Upon The Entrepreneurial Road with Finola Howard Growing a Sustainable Social Enterprise with Mick Kelly The Key To Sustainable Growth With David Walsh
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE | |||
| 28 Mar 2023 | #48 Building Communities and Empowering Creatives with Mark Masters | 00:43:14 | |
Everybody has something to offer, and with the right mindset, everyone can be the star of the show. Joining Finola to delve into this further is inspirational guest and founder of You Are The Media, Mark Masters. In this episode, Mark explores the power of connection and creativity by sharing his innovative approach to community building and events organisation. Mark shares the secret to creating innovative spaces that welcome others and put them in the driver's seat of their business. Mark also demystifies failure and explains how it can be a more profound learning experience. Further key points throughout include:
"Everyone can be the star of the show. It's not sitting in a chair, looking up at someone at the front of the stage talking at us. No, no. We're all together in the same space. That's a huge opportunity." – Mark Masters. Get connected with Mark Masters: https://www.linkedin.com/in/markiemasters https://www.youarethemedia.co.uk/ https://www.wearethemedia.co.uk/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 04 Apr 2023 | #49 Unlock Your Business Growth With Positioning Strategy with Finola Howard | 00:14:12 | |
Welcome to the second of a three part special where we join Finola Howard, as she explores how an effective positioning strategy can level up your business and unlock powerful growth. Defining your Positioning strategy is a crucial aspect of building a brand, as it sets a company apart from its competitors and establishes an identity in the market. Effective positioning is based on a deep understanding of the target audience, their needs, and preferences, as well as the competitive landscape. By establishing a unique selling point and emphasizing the brand's differentiators, businesses can resonate with their ideal customers and gain a competitive edge in the marketplace. According to Finola, it's important to understand that positioning is not solely about what a company does or how it operates; it's about the perceptions customers have and how they view the brand's particular place in the market. A strong positioning strategy helps you craft a memorable, engaging, and unique brand story, can effectively entice your target audience and command a strong presence within your chosen market segment. In this episode, you will learn the following:
Positioning is the defining characteristic of a brand that shows why it's better than its competitors. - Finola Howard Other Episodes You'll Enjoy: Why Purpose Mission and Vision Matter with Finola Howard Build Values That Stick Even When They’re Tested with Finola Howard Reflections Upon The Entrepreneurial Road with Finola Howard
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE | |||
| 11 Apr 2023 | #50 Biting Into the Crumbs of Creativity with Tara Prendergast | 00:55:57 | |
Have you ever been sneered at for your creative ideas? Don't let that discourage you! We all carry our own unique stories, and this week, we hear the inspirational journey of business strategist and founder of The Biscuit Factory, Tara Prendergast. From an art school dropout to becoming a successful entrepreneur, we learn how she managed to turn her creative passion into a thriving business. Tune in to hear how Tara used her entrepreneurial background and marketing skills to create opportunities within the creative sector, learn the power of a customer-centric business and the magic of building a community, and hear how she overcame the challenges of the economic downturn. Further key points throughout include:
"Like every shift in history, there's always opportunity. This is the creative sector's opportunity to get it out there how important creativity is for humans because now we're going to be competing with this other thing that's coming, AI." – Tara Prendergast. Get connected with Tara Prendergast: https://www.linkedin.com/in/tarafrombiscuit https://www.thebiscuitfactory.ie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 25 Apr 2023 | #52 Dressing for Success In Business and Beyond with Aoife Dunican | 00:50:22 | |
Can your clothes determine how the world communicates with you? Can showing up and dressing well lead to success? Here to unpack dressing for success in business and beyond is special guest Aoife Dunican. Aoife is a motivational speaker, image consultant and personal stylist empowering men and women to exude confidence and make a lasting impression through their image and style. Hear Aoife's unique insights on creating a personal brand, aligning values, and selecting clothes that make you feel fabulous and confident. Plus, get practical tips on how to use the four C's to create a wardrobe that best expresses who you are and what you stand for. Everyone has the right and power to look and feel fabulous, so don't put it off, tune in and get inspired today! Further key points throughout include:
"I know the minute one of those tops goes on, the minute I put on the earrings, my whole body absolutely changes. It's almost like what I wear that day determines how I will communicate with the world, and how the world will communicate with me." – Aoife Dunican.
https://www.linkedin.com/in/aoife-dunican-27b4ba26 Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 18 Apr 2023 | #51 What Got You Here Won't Take You There with Finola Howard | 00:14:12 | |
Has your business stayed at the same level for a while? Do you want to know what it takes to go to the next level? In this weeks final episode of the three part series Finola shares the 10 Key Objectives that you need to address in order to create space for more in your business. Tune in to hear Finola address key objectives around Finances, Brand, Customers, Product, Systems, Team Building, Digital, Sustainability, New Opportunities and Growing You. Further key points throughout include:
"If you don’t grow. Your business won’t grow. So what’s your plan for growing YOU?" – Finola Howard.
Check out the Free Upcoming Webinar Position With Purpose if you’d like to dig a little deeper into your positioning strategy - https://www.howgreatmarketingworks.com/position-with-purpose
Other Episodes You'll Enjoy: Why Purpose Mission and Vision Matter with Finola Howard Build Values That Stick Even When They’re Tested with Finola Howard Unlock Your Business Growth with Positioning Strategy with Finola Howard
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/ Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE | |||
| 02 May 2023 | #53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley | 00:39:37 | |
It's never too late to take the plunge and live a committed life, and here to remind us just that is special guest Leslie Riley. This week, communication expert and facilitator Leslie Riley joins Finola to share her inspiring story of overcoming gender barriers in the military and finding success by embracing her femininity. Through her experiences at West Point and as a helicopter pilot, Leslie learned the importance of authenticity and creating a safe space for others to share ideas. Throughout, Leslie shares her belief in pushing boundaries and following the whispers of the universe to achieve personal growth and success. This episode is a must-listen for anyone looking for inspiration and guidance on embracing their unique qualities and creating positive change in their workplace. Key points throughout include:
Resources: Living a Committed Life by Lynne Twist https://www.amazon.com/Living-Committed-Life-Fulfillment-Yourself/dp/1523093099
Get connected with Leslie Riley: https://www.linkedin.com/in/leslieariley/ http://www.fullcircleinspiration.com Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 16 May 2023 | #54 Get Up Close and Personal With The People You Serve with Finola Howard | 00:11:47 | |
How well do you know your customers? Have you spent time leaning in and listening to yours? Did you stop at demographics or did you go deeper? That’s where the magic lies.. this deeper insight into who your customers are and how they feel. Too often customers are kept at an arms length when the reality is the closer they are the greater your business can be. Tune in to hear Finola talk about passionately about customers and hear her librarian story as a way to understand what’s truly needed to really profile your customers. Further key points throughout include:
"When your customers know you really see them, you’ll build a relationship that can transform both of you" – Finola Howard. Resources: Check out Finola’s Growth Led Membership Programme – SOAR if you’d like to dig deeper into unlocking your relationship with your customers and your marketing and take your business to the next level. https://www.finolahoward.com/SOAR Other Episodes You'll Enjoy: Why Purpose Mission and Vision Matter with Finola Howard Build Values That Stick Even When They’re Tested with Finola Howard Unlock Your Business Growth with Positioning Strategy with Finola Howard
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/ Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE | |||
| 30 May 2023 | #55 Menopause as an Opportunity to Assess with Catherine O'Keefe | 00:39:52 | |
There’s so much talk about Menopause that sometimes it’s difficult to know where to start. In this episode of Your Truth Shared, Host Finola Howard speaks with Wellness Warrior Catherine O’Keefe about her experience of being ambushed by perimenopause both personally and professionally. Since then she has made it her mission to empower women with the knowledge they need to navigate the unique experience that is menopause successfully. Catherine is a Menopause Wellness and Workplace Consultant and creator of the Menopause Success Summit. Hear Catherine’s reassuring take on menopause as an opportunity for life assessment gifted to us as part of the natural order of things. Further key points throughout include:
"What you learn in menopause are the key steps to optimum health for your 80’s, 90’s and 100’s" – Catherine O’Keefe. Resources: Check out Catherine’s book – All You Need To Know About The Menopause - https://www.amazon.co.uk/dp/B0BL24WF58
Other Episodes You'll Enjoy: #52 Dressing for Success in Business and Beyond with Aoife Dunican #46 Embrace Your Magnificence with Julie Silfverberg #40 How to Discharge Anxiety with Deirdre O’Connor
Get Connected with Catherine O’Keefe Instagram - https://www.instagram.com/wellnesswarrior.ie/ Website: https://www.wellnesswarrior.ie/
Get connected with host Finola Howard: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/ Courses: https://www.howgreatmarketingworks.com/
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| 06 Jun 2023 | #56 How To Unlock Opportunities In The Ever-Evolving Marketing World with Frank, Kami and Joeri | 00:39:39 | |
Are you eager to stay ahead of the curve in the ever-evolving marketing world? If so, this four-way conversation is for you! Marketing experts Frank Prendergast, Kami Huyse and Joeri Billast join Finola to discuss the exciting future of marketing, exploring the power of a collaborative community and how new technologies like VR and AI will revolutionise the industry. Frank, Kami and Joeri delve into the Rise community, a space dedicated to exploring the future of marketing and learning from each other, and its impact on creating the must-read book "The Most Amazing Marketing Book Ever." They also explore the emergence of the Metaverse and the potential opportunities it presents for businesses, big and small while acknowledging concerns about its impact on younger generations. Key points throughout include:
Resources: Book: The Most Amazing Marketing Book Ever by Mark Schaefer https://www.amazon.co.uk/Most-Amazing-Marketing-Book-Ever-ebook/dp/B0C595G7NF Get connected with guests Frank, Joeri and Kami: https://www.linkedin.com/in/joeribillast https://www.linkedin.com/in/kamihuyse/ https://www.linkedin.com/in/frankprendergast/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 13 Jun 2023 | #57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott | 00:50:05 | |
Are you ready to learn the secret sauce to success and hear why podcasts are the only fair medium for storytelling? This week's special guest, Jason Allan Scott, is here to share his fascinating entrepreneurial journey, from selling smiley face t-shirts to securing a significant deal in South Africa and launching his own successful podcast. Jason also delves into personal struggles, including being diagnosed with multiple sclerosis, and how he turned these challenges into opportunities. Jason emphasises the importance of preselling, delivering on promises, and creating valuable content in today's competitive business world through his insightful stories. Whether you're a seasoned entrepreneur or just starting out, this episode is a valuable resource for anyone looking to unleash their entrepreneurial power. Key points throughout include:
"My little business is one of the top 100 businesses in the UK. I went to number 10 Downing Street, sending emails and bringing people on. I sold a bunch of books, cups, mugs, T-shirts, merchandising, consulting, and a mentorship course. And that was mad to everyone because they built these incredible businesses. I just had a microphone, a laptop and an internet connection." – Jason Allan Scott.
Get connected with Jason Allan Scott: https://www.linkedin.com/in/jason-allan-scott/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 25 Jul 2023 | #58 Design Your Own Success with Finola Howard & Lucy O'Reilly | 00:40:34 | |
#58 Design Your Own Success with Finola Howard and Lucy O'Reilly Are you ready to get to the next level faster? In today's competitive business landscape, entrepreneurs often seek new strategies to attract the right customers and achieve better results. This week, Lucy and Finola come together to share their insights on the power of branding and collaboration and announce their highly anticipated five-day "Design Your Own Success" event, which will be taking place in County Wicklow this coming November.
FOR FURTHER INFORMATION ON THE DESIGN YOUR OWN SUCCESS EVENT, PLEASE VISIT WWW.DESIGNYOUROWNSUCCESS.COM Resources: Get connected with Lucy O'Reilly: Get connected with host Finola Howard:
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| 01 Aug 2023 | #59 Drive Your Vision Forward and Trust the Journey with Joanne Sweeney | 00:23:09 | |
Do you ever feel like you have a vision for the future but don’t know how to get there? Embarking on an entrepreneurial journey can be daunting, filled with uncertainties and challenges. However, it is crucial to maintain a clear vision, trust one’s instincts, and seek guidance when necessary. In this two-part episode, Joanne Sweeney, a seasoned entrepreneur and visionary, joins Finola to share her inspiring journey from broadcast journalism to establishing her own successful PR brand and launching Public Sector Marketing Pros. With valuable insights on the power of vision, trusting the process, and embracing vulnerability, Joanne offers practical advice for aspiring entrepreneurs, so whether you’re looking to build a thriving brand or seeking guidance on navigating the entrepreneurial journey, this podcast episode is a must-listen for anyone looking to turn their dreams into reality. Key points throughout include:
“I think I’m a bit of a visionary because I always see the end goal. I don’t know how I will get there, but I’ve realised I don’t need to know how to. It will figure itself out.” – Joanne Sweeney.
Resources: Joanne Sweeney-Burke Upspeaking at TEDxOmagh https://www.youtube.com/watch?v=5LaKVYVfFZI
YOU’RE AMAZING AT WHAT YOU DO!
Get connected with Joanne Sweeney: https://www.linkedin.com/in/jstalksdigital https://publicsectormarketingpros.com/ https://digitaltraininginstitute.ie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 09 Aug 2023 | #60 Unlock Your Purpose and Transform with Intention with Joanne Sweeney | 00:38:10 | |
Have you ever felt like you just couldn't take the next step in life? In this part two episode of Your Truth Shared, Finola continues her conversation with Joanne Sweeney to unpack her journey from feeling stuck to taking action and creating the life she desired. Clarity of purpose is vital to success. In this episode, Joanne explores the transformative power of intention and purpose, the work of healing, opening your headspace and heart space and the importance of surrounding yourself with growth-oriented individuals. Through Joanne's fascinating story and insights, listeners are encouraged to reflect on their own lives and consider how they can embrace transformation and make meaningful changes. So, if you have ever wondered what it takes to make a lasting transformation, pursue your purpose with intention and boost your confidence - we’ve got the answers right here! Key points throughout include:
"I always know that when I either write something or say something out loud, it becomes real. And that's your truth. When I'd spoken those words, I was ready for action." – Joanne Sweeney.
Resources:
Joanne Sweeney Upspeaking at TEDxOmagh: https://www.youtube.com/watch?v=5LaKVYVfFZI Business mentorship and coaching: https://chrisducker.com/coaching/ YOU'RE AMAZING AT WHAT YOU DO!
Get connected with Joanne Sweeney: https://www.linkedin.com/in/jstalksdigital https://publicsectormarketingpros.com/ https://digitaltraininginstitute.ie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 15 Aug 2023 | #61 Mastering Branding: Beyond Logos to Customer-Centric Magic with Aisling Griffin | 00:45:57 | |
Do you wish to master the art of branding but are unsure where to begin? Well, fear not! This week, expert brand designer Aisling Griffin joins Finola to discuss the power and purpose of effective branding and its beautiful ability to connect businesses with their customers. Aisling explores how branding has evolved from mere logos to encompass positioning, messaging, and customer-centricity, something we are all for here on Your Truth Shared. Aisling also uncovers her personal experiences and expert advice on choosing purposeful clients, letting go for growth and the importance of creativity in the design process. Key points throughout include:
With her passion for teaching and growth, this episode will empower entrepreneurs to embrace their brand’s potential and make a positive impact. But that’s not all! Keep an eye out for Aisling, as she will also be live at the Design Your Own Success workshop this November to help people one-on-one with discovery sessions, mood boards, marketing and more. “You have to connect with your customer, or else there’s no point in doing what you’re doing.” – Aisling Griffin.
YOU’RE AMAZING AT WHAT YOU DO!
Get connected with Aisling Griffin: https://www.linkedin.com/in/aisling-griffin-7b503123/ https://wildlight.theevaplatform-members.com/my-story/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com | |||
| 22 Aug 2023 | #62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk | 00:40:00 | |
Are you in midlife and feeling overwhelmed with the expectations society has put on you? Midlife is often seen as a slump or crisis, but research shows that happiness increases after this period. Women have been expected to conform to societal norms for too long, but it's time to throw out the checklist and find out what you really want. This week, midlife coach and author Alana Kirk delves into midlife's transformative power, stepping off survival mode and entering thrival mode. Alana explores the post-midlife happiness experienced, particularly by women, as they embrace newfound independence and explore previously unavailable choices. Join this enlightening conversation to uncover the possibilities and potential that midlife holds. Key points throughout include:
"The goal in life is to be able to manage and go through a wide range of experiences and emotions and stay connected to yourself. Through the good, the bad, and the ugly." – Alana Kirk.
YOU'RE AMAZING AT WHAT YOU DO!
Resources: Alana Kirk sits down with Tommy Tiernan https://www.themidlifecoach.org/TommyTiernanShow
Books by Alana Kirk https://www.themidlifecoach.org/midliferedefined
Dr. Edith Eger
Get connected with Alana Kirk https://www.themidlifecoach.org/ https://www.linkedin.com/in/alanakirk Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 29 Aug 2023 | #63 Self-Doubt to Self-Discovery: Strategies for Embracing Inner Comfort with Brent Perkins | 00:44:38 | |
Do you feel like you’re living an inauthentic life? Are you tired of feeling like an imposter and getting in your own way? It’s time to get real and start uncovering your truth! Brent Perkins, a tenured CEO who left his corporate job to explore inner work and write his first book, ‘Papercuts’, joins Finola to discuss the challenges of embracing change, fostering healthy relationships, and achieving personal and professional success. Throughout the discussion, Brent explores embracing the seasons of life, the concept of comfort zones versus fear zones, and how it’s essential not to let fear and discomfort hold us back from embracing possibilities. With his relatable experiences and wisdom, Brent encourages listeners to step out of their comfort zones, let go of self-imposed limitations, and embark on a transformative journey of self-exploration. Key points throughout include:
“When we know our value, when we love and trust ourselves fully, we’re not willing to give a piece of us away for less than the full value of what it can be.” – Brent Perkins. Resources: Papercuts: The Art of Self-Delusion by Brent Perkins https://www.amazon.com/Papercuts-Art-Self-Delusion-Brent-Perkins-ebook/dp/B0CC6PDMCZ
YOU’RE AMAZING AT WHAT YOU DO! But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Brent Perkins: https://www.linkedin.com/in/brentrperkins/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 05 Sep 2023 | #64 Prioritising You: Unpacking the Power of Self-Reflection with Marla Albertie | 00:44:00 | |
When was the last time you put yourself first? We all want to feel successful and fulfilled but often forget to reflect on our needs and priorities. Marla Albertie, owner and driving force of the Truth Speaks Group, joins Finola this week to share her invaluable insights on the often-rough seas of work-life balance, self-awareness in leadership and achieving financial success through the power of mindset. Throughout the discussion, Marla reveals how failure can be reframed as learning and how the desire for titles can distort our understanding of work. With a focus on genuine care for others and psychological safety, Marla challenges societal norms and provides a fresh perspective on personal and professional growth. Get ready to discover how to prioritise self-reflection, embrace a positive mindset towards money, and celebrate bragging about your fabulous self. Key points throughout include:
"The sole purpose of leadership is servanthood. You have to first like people. Why do you want to be a leader if you don't like people?" – Marla Albertie. Resources: The Ultimate Brag Book About Yourself by Marla J Abertie https://www.truthspeakscoaching.com/product/the-ultimate-brag-book-about-yourself/
YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Marla Albertie: https://www.truthspeakscoaching.com/ https://www.linkedin.com/in/marlajalbertie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 12 Sep 2023 | #65 Innovation Through Play: A LEGO Exploration with Per Kristiansen | 00:42:56 | |
Have you ever struggled to listen to the voice in your own head? We all have! But how can we expect other people to listen to us, if we can't even listen to ourselves? This episode is your golden ticket to explore a tool revolutionising communication and strategy development throughout countless organisations. Joining Finola this week is special guest Per Kristiansen, one of the original master trainers in the LEGO® Serious Play® Method. Yes, you read that right. LEGO.
"We need to take the time to listen to the voice in our own heads. If we can't hear ourselves, how can we expect other people to listen to us?" – Per Kristiansen.
Resources: YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Per Kristiansen: https://www.linkedin.com/in/perkristiansen/ https://www.trivium.international/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 19 Sep 2023 | #66 Harnessing Fear as a Catalyst for Success with Niamh Hogan [Part One] | 00:43:58 | |
Fear can often be paralysing, but what if we told you that there is another way that you can look at it instead? Joining Finola this week for a two-part episode is inspirational holistic health therapist Niamh Hogan. Niamh takes us on the journey of how her business began, the steps in making her business flourish, and how she harnessed fear as a catalyst for success. Niamh explores the power of natural ingredients in holistic health, the value of media coverage and business relationships and reveals how she pushes herself out of her comfort zone by actively seeking out challenges that scare her, explaining how fear and excitement are two sides of the same coin. Niamh describes how, by shifting her perspective, she discovered that facing fears head-on propelled her forward and allowed her to achieve milestones she once deemed unattainable. Be sure to keep an ear open as Niamh also kindly serves up a recipe of advice for aspiring entrepreneurs. Key points throughout include:
“It’s only fear in your mind. I just started looking at fear in a different way, and looking at it as more of something really exciting that will make me feel amazing afterwards.”– Niamh Hogan. YOU’RE AMAZING AT WHAT YOU DO! But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Niamh Hogan: https://www.linkedin.com/in/niamh-hogan/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 03 Oct 2023 | #67 Surviving in Business: The Five-Year Journey to Doubling Turnover with Niamh Hogan [Part Two] | 00:47:28 | |
In the world of business, success rarely comes without its fair share of challenges. In this part two episode, Finola fast forwards five years and welcomes back Holos CEO and creator Niamh Hogan to discuss the growth of her natural Irish skincare brand. Niamh shares her incredible journey of overcoming challenges and thriving during an unprecedented global pandemic, becoming a student in her own business and embracing her products being online. Niamh's story is resilient and adaptable as she unpacks how the company turned its fortunes around, doubling its turnover by shifting its focus to online sales and implementing a well-executed digital strategy. Key points throughout include:
"It is absolutely okay to make mistakes because they are where you're going to get the little gems of knowledge that are going to drive your business forward." – Niamh Hogan.
YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Niamh Hogan: https://www.linkedin.com/in/niamh-hogan/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 10 Oct 2023 | #68 Mastering Your Money Mindset with Winnie Sun | 00:46:09 | |
Do you ever feel like your finances are running amok while you're busy building your empire? In this episode, Finola sits down with Winnie Sun, a leading financial advisor and regular contributor to CNBC, Forbes, Fox News and more. Known as the wealth whisperer, Winnie discusses her money journey and the lessons she's learned along the way. Listen in as Winnie emphasizes the importance of taking care of ourselves financially, particularly for entrepreneurs who often put themselves last, not considering crucial factors such as retirement plans, emergency funds, and future healthcare costs. The conversation takes a closer look at the importance of financial security and how it can help achieve personal peace and success. Winnie shares how small steps, such as setting up automatic contributions to a savings account, can have a significant impact. She further explores how entrepreneurs can view their art as a business without compromising their creativity and discusses the need for healthy conversations about money, devoid of shame. Key points throughout include:
"As a society have to get comfortable with the concept of money. We have to be okay with talking about money and and having people in our lives that we can discuss it with, without feeling shame or feeling like we're bragging. I think if we had more of those conversations, less people would be in debt, they would put less on their credit cards and they would have less stress. – Winnie Sun
YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Winnie Sun: https://www.linkedin.com/in/winniesun
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 24 Oct 2023 | #70 A Promise of Survival with Shane Cradock | 00:49:32 | |
We’ve all gone through tough times, but have you ever gotten so low that you just wanted to give up? This week, Finola chats with leading performance coach Shane Cradock. Shane courageously opens up about his battle with depression and his remarkable journey towards recovery, including how a chance conversation with his father became the turning point that led him to seek help, ultimately saving his life. Throughout the discussion, Shane delves into the presence of an inner voice that often criticises and judges and urges you to recognise this inner voice as part of your inner world but not your true self. Understanding and managing this inner voice is crucial for cultivating a healthy mindset and overcoming self-destructive thoughts. Throughout his story, Shane reminds us of the power of support and self-care and offers invaluable lessons for anyone facing their own mental health struggles. Not only is this conversation a source of inspiration and hope, but it also reminds us that even in the darkest moments, there is always a glimmer of light. Key points throughout include:
“95% of my thinking is not worth anything. It’s just repetition because it comes from a part of my mind that’s rooted in the past and rooted in my personality. And Shane’s personality is not the real Shane.” – Shane Cradock.
YOU’RE AMAZING AT WHAT YOU DO! But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Shane Cradock: https://www.linkedin.com/in/shanecradock
IF YOU OR SOMEONE YOU KNOW IS EXPERIENCING SUICIDAL THOUGHTS, PLEASE REACH OUT TO PIETA HOUSE FOR HELP: https://www.pieta.ie/how-we-can-help
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 17 Oct 2023 | #69 Trading a Desk Job for Running Shoes with Mary Jennings | 00:41:41 | |
Ever have one of those days where the confines of your office feel like they’re closing in on you? Our guest, Mary Jennings, sure did. That's why she took a brave leap, and swapped her desk job for the outdoors. As the founder of Forget the Gym, Mary guides us through her transformative journey from corporate life to her fulfilling entrepreneurial venture. Mary shares her raw and encouraging experiences of building a successful business in an industry she is truly passionate about - running. She talks about the evolution of her business from an idea, a book, and a few running events to a flourishing community offering outdoor classes, running courses, running holidays, and virtual coaching. With the pure joy of helping others become active and relish the great outdoors at its core, Mary's venture is a testament to the power of passion and purpose in entrepreneurial success. With the heart of Forget the Gym being its vibrant community, Mary also delves into her innovative membership model. She shares how feedback from her members shaped her services, fostering a sense of community and accountability. From sharing her transition to a membership-based revenue stream to highlighting the importance of enjoying your work and continuously learning, Mary leaves us with a profound and empowering message. Mary Jennings' story is not just about running a business; it’s about chasing passions, embracing challenges, and celebrating success in your own unique way.Financial self-care strategies for entrepreneurs. Key highlights include:
“The real reason, that I ended up doing this was going back into the office at two o'clock and so many sunny days thinking, here we go, I'd love to be outside from another hour. Listen to what your body telling you it wants to do, and mine was telling me get out the door” – Mary Jennings
YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Mary Jennings: https://www.linkedin.com/in/mary-jennings-5207b85 http://www.forgetthegym.ie
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 01 Nov 2023 | #71 Quitting Corporate to Get Creative: Eva Blake’s Path to Happiness | 00:41:05 | |
Ever wondered how a leap of faith can lead you to uncover your true passion and purpose? Get ready to be inspired as we chat with Eva Blake, a leading brand photographer and founder of The Bliss Network. Eva takes us through her personal journey from the corporate world to entrepreneurship, a transition prompted by the misalignment of her values with the corporate culture. She shares with us how she found her niche in brand photography and crafted a relaxed space for organic networking and learning. This is a story about the power of women's entrepreneurship, about creating a space that not only allows but encourages women to thrive, and about the influence a supportive community can have on empowering female business owners. Eva offers insights into her innovative approach of aligning her workflow with her hormonal changes. Her methods for managing low-energy periods and her strategic use of her hormonal cycle in decision-making are not only enlightening but also underscore the importance of understanding our natural cycles. So, whether you are considering the jump from corporate life to entrepreneurship, or simply looking for ways to maximize your productivity, this episode is packed with insights and experiences that could help shape your journey. Key points throughout include:
“When I really sat down and gave myself permission to write what my ideal day was and write down my actual goals like nobody was watching, it was so exciting and to understand my own values, like things that mattered to me.“ – Eva Blake
Get connected with Eva Blake: https://www.linkedin.com/in/eva-blake-4470bb21/ https://www.thevisiblebusiness.ie/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 15 Nov 2023 | #72 One Page: A Fearless Guide to Planning that Delivers On Your Dream | 00:14:45 | |
Ever thought about why so many business plans fall flat? Wondered why we often avoid planning, even when we know it's crucial for success? This episode is all about unraveling these questions. I share my insights to guide you towards creating a strategic one-page business plan that aligns with your vision and gives you a thrilling picture of your future. We delve into the common reasons for business plan failures and plan-avoidance, and discuss how you can dodge these pitfalls. You'll learn about the six one-page plans - a five-year path, an annual plan, a 90-day plan, a product journey map, an integrated sales & marketing calendar, and a financial & key metrics scorecard - and how they can help you manage your business effectively. Let's not shy away from the fact that creating a comprehensive business plan can be daunting. That's why I'm taking you through the process of integrating strategy with tactics, to ensure your plan is powerful, practical, and resonates with your core values. The podcast also offers tips to remain motivated and overcome challenges when executing your plan. And the cherry on top? I share a link to a proven system that you can use to develop your business plan. The Profitable Planner: https://www.howgreatmarketingworks.com/profitable-planner
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 21 Nov 2023 | #73 The Silent Business Killer You Need to Hear About with Susannah Simmons | 00:43:58 | |
Are you ready to master your customer retention game? Multi-passionate entrepreneur, software adoption doctor and author Susannah Simmons joins Finola this week to spill all you need to know about elevating the customer experience. Susannah provides valuable advice on understanding customer needs and how the difference between customers and users can be critical for businesses. She explains how a CRM system can be your knight in shining armour, eliminating firefighting and ensuring a perfect balance with customer interactions. Susannah also exposes the elusive “silent killer” in business and unveils the one pivotal question that will propel your business to new heights. So, get ready to seize missed opportunities, harness the force of data insights, and connect with your customers on a whole new level. Key points throughout include:
“You can go to the doctor and get them to prescribe you medication. But if you don’t fulfil that prescription at the pharmacy and don’t take it, then you don’t get any better. It is the same thing with a product; you could buy it, but if it just sits on the shelf, you’re not getting any value from it.” – Susannah Simmons. Get connected with Susannah Simmons: https://www.linkedin.com/in/susannahmsimmons/
Order The Mystery of the Lost Customer now:
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 28 Nov 2023 | #74 A Digital Strategy For Outsmarting Your Competitors with Sarah Jane Vincent | 01:01:43 | |
Navigating the digital strategy landscape can be a bit overwhelming. Questions like which social media platforms to choose, how often to post, and whether to shell out for Google ads can make your head spin. This week’s guest suggest an alternative starting point. Join us for a conversation with award-winning SEO expert and digital strategist, Sarah Jane Vincent. Sarah Jane shares her expertise on the critical role of SEO and how larger brands are gravitating towards it for a lasting impact. She takes us through her professional journey and highlights the trials she encountered during the pandemic. Hear more about how understanding a client's long-term objectives is pivotal to sketching an effective digital marketing blueprint. Sarah Jane provides insightful strategies such as blogging, email marketing, and utilizing platforms like YouTube to drive traffic towards your website. We delve into the significance of keywords and the magic of long-tail keywords in enhancing your visibility in search engine results. Moreover, we uncover the comparison between SEO and ads, underlining that while ads may boost SEO efforts, they don't guarantee the same long-term benefits. Above all, we highlight how SEO can help build trust with potential customers. Find out how you can leverage various channels like YouTube and Pinterest to attract customers. We also venture into the upcoming trends for 2024. Ready to take your SEO game up a notch? Key points throughout include:
“That's what's going to help you outrank your competitors online. That's what's going to be the difference between you coming up appearing in a search and getting the clicks and the sales, versus somebody else down the line who is just trying to cheat the system." - Sarah Jane Vincent
Get connected with Sarah Jane Vincent: https://www.linkedin.com/in/sarah-jane-vincent/
Her free SEO Success Roadmap is available here Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com | |||
| 05 Dec 2023 | #75 Six Steps to Master Your Social Media Strategy with Louise McDonnell | 01:02:56 | |
Get ready to unlock the secrets of a dynamite social media strategy with award-winning strategist Louise McDonnell. Prepare to expand your digital horizons as Louise shares practical and easily applicable tactics guaranteed to elevate your business. In this episode, Louise delves into her inspiring career journey and navigates through the complexities of male-dominated industries, shedding light on the challenges of being underestimated and overlooked. Louise also unveils the core components of a highly effective digital strategy. With Louise's six-step approach, we explore the importance of understanding your target audience, setting clear business goals, and constantly revising them. This episode is your roadmap to success in the digital world. So, dive right in and get ready to supercharge your digital strategy. Key points throughout include:
Resources: AI-Powered Social Media: How to Save Time & More Leads: https://www.sellonsocialmedia.academy/AIEbook
Buy Louise's 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts: https://www.amazon.co.uk/Content-Planner-Coaches-Consultants-Experts/dp/1915502535/ https://www.amazon.com/Content-Planner-Coaches-Consultants-Experts/dp/1915502535 "If you're using the same messaging, the same tactics that you were using this time last year, forget about it! The basic steps of creating a strategy don't change, but the strategy changes." – Louise McDonnell. Get connected with Louise McDonnell: https://www.linkedin.com/company/sellonsocialmedia/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 12 Dec 2023 | #76 The Author Advantage: Book Writing For Business Growth with Emma Williams, Dan Kowalski & Debbie Jenkins | 00:55:04 | |
What does it truly mean to become an author in the realm of business? As I sat down with book coach Debbie Jenkins, first-time author Dan Kowalski, and third-time author Emma Williams, I found myself intrigued by their insights. The conversation flowed from the process of writing a book to the mindset shift it demands, and most importantly, when one finally dons the hat of an author. Dan's experience with his book "Wise Choices at Work" opened up a critical discourse on understanding one's target audience and structuring the book with them in mind. The consensus? Writing the book is just the beginning—launching it is the real game. As we moved forward, we delved into the world of unconventional book writing processes and the power of collaboration. Who would have thought that the support from cohort members could have such a profound impact on the writing process? Debbie Jenkins, the brain behind this unique approach, shared her motivations and stressed the importance of retaining your authentic voice while writing. With a strong emphasis on steering clear from the cookie-cutter approach, this segment was a testament to the power of collaboration. The final part of our conversation was a poignant examination of the reader's feedback, the responsibility shouldered by writers, and the mixed bag of satisfaction and fear that accompanies authorship. The potential of a book to propel business growth and form a crucial part of an author's personal identity was another vital topic we touched upon. From Debbie's inspirational journey to Dan's practical insights and Emma's transformative experiences, this episode is a treasure trove of wisdom. Join us, and enrich your understanding of the author's journey, its challenges, and its rewards. Key points throughout include:
"The journey to becoming an author when you're in business is a journey that's often chosen as a way to leverage success to actually take you to the next level in your business." - Dan Kowalski "The bigger effect that it has had is on me as a business owner. I've kind of stepped into, dare I even say, the word thought leadership. Honestly, I probably wouldn't have said that six months ago. I feel changed by the process and I feel like I'm getting into my stride." - Emma Williams "Books are like magic door openers and you might not make money on the individual book, but if you do it well, your book will be a business asset and you will make more money than you invested." - Deb Jenkins Resources: Debbie Jenkins - https://expertauthor.academy/ Dan Kowalski - WISE plus - Plan A Thinking Emma Williams - https://l.linklyhq.com/l/1u9Zg
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 19 Dec 2023 | #77 Empowering Female Political Aspirations in Ireland with Mairead O'Shea | 00:45:50 | |
Would you believe a man stepped on the moon before a female councillor was elected in County Leitrim? Yes, you read that right. It's time to spotlight the pressing issue of women's under-representation in Irish County Councils. Joining Finola this week is the ever-insightful Mairead O'Shea, who explores the male-dominated political scene and why such a drastic change is overdue. Mairead delves into the inspiring work of See Her Elected, an initiative empowering women by igniting their confidence and skills to run for elections. Mairead unveils the complexities of balancing family life and political duties and the mental barriers that often hinder women from pursuing political roles and provides the essential steps required for a more inclusive political landscape. Key points throughout include:
Resources: How Women Rise by Sally Helgesen and Marshall Goldsmith
Get connected with Mairead O'Shea: Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 26 Dec 2023 | #78 Ten Truths Shared - Ten Truths Shared - Top Episodes from 2023 with Finola Howard | 00:52:57 | |
The first step in your marketing is to be brave enough to tell your truth. It's the key to owning your point of difference. The second step is when the market responds to your truth by sharing it. That's when you know it's great marketing. This podcast is about sharing the truths of the entrepreneurs I come in contact with that have been brave enough to take that first step and be vulnerable enough to make their difference in the world. I hope that you will be inspired by their stories and can borrow some of their bravery and expertise to tell your truth too. Get ready to rewind, unwind and relive some of the most memorable moments from our journey together in 2023. We're diving deep into the good stuff – from personal growth adventures to conquering those nagging insecurities. We'll explore the magic that happens when you embrace life's curveballs, and we've got some powerful insights on how your wardrobe can seriously boost your confidence. It's a compilation of uplifting moments that I trust will inspire positive thoughts to carry you into 2024. I can't wait for you to join me on this journey of self-discovery and shared experiences. Episode Excerpts Featured: #52 Dressing for Success in Business & Beyond with Aoife Dunican #53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley #54 Get Up Close & Personal with the People you Serve with Finola Howard #62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk #55 Menopause as an Opportunity to Assess with Catherine O’Keefe #57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott #65 Innovation Through Play: A LEGO Exploration with Per Kristiansen #56 How To Unlock Opportunities in the Ever Evolving Marketing World with Frank, Kami and Joeri #63 Self Doubt to Self Discovery: Strategies for Embracing Inner Comfort With Brent Perkins I hope the wisdom imparted by our extraordinary guests serve as a powerful source of inspiration as you embark on the journey into 2024, propelling you towards the realisation of your deepest aspirations. Looking forward to reconnecting with you next year and gaining further insights from a diverse array of fascinating guests! Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 02 Jan 2024 | #79 Google Analytics Secrets That Will Propel Your Business with Amanda Webb | 00:42:47 | |
Get ready to leap into the world of digital marketing as we unravel its complexities with Amanda Webb, an expert in ROI and analytics. This week, you will gain insightful nuggets from Amanda's fascinating journey, starting from her organic hamper business to becoming a celebrated figure in the digital marketing space. You'll discover the power of Google Analytics —a robust tool providing indispensable insights into website performance. Are you struggling with website traffic? Fear not, as Amanda ensures that even in the face of low traffic, there's reason for optimism by demonstrating how it can serve as a guiding light for strategy refinement. So, whether you're a seasoned marketer or a newcomer to the digital landscape, this episode will equip you with the tools to harness your analytics for success. Key points throughout include:
Resources: https://www.andrewandpete.com/ Sign up to Amanda's Analytics Base Course Use code TRUTH to avail of a 20% discount: https://payhip.com/b/X5CVr Discount valid until the end of March "People are worried that they've got low traffic to their website. But I think that's a great place to start." – Amanda Webb. Get connected with Amanda Webb: Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 09 Jan 2024 | #80 The Challenges of Introducing CBD to the Irish Market with Paisley Hervey | 00:54:47 | |
Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include:
Resources: "If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey. Get connected with Paisley Harvey: https://www.emeraldfarmcbd.ie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 17 Jan 2024 | #81 The Future of Shopping: AI Tailored Skincare Solutions with Fatima Awan | 00:34:59 | |
Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates. The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include:
"These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI
Resources: Get connected with Fatima:
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 23 Jan 2024 | #82 - Aligning Personal Purpose with Business Purpose with Rosemary Daynes Kearney | 00:55:31 | |
Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors. Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life. Key points throughout include:
"Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney
Resources: Get connected with Rosemary:
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 30 Jan 2024 | #83 Scaling With Soul: The Human Side of Business with Marina Branigan | 00:50:31 | |
Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth. Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include:
MARINA’S SPECIAL OFFER TO YOU: Visit https://bravavirtual.ie/resources/ If you’d like to check out Marina’s course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off.
Get connected with Marina Branigan: https://www.linkedin.com/in/marinabranigan Resources:
https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 13 Feb 2024 | #84 - Launch Success for a Women’s Supplement Brand with Michelle Hone and Sarah Kelly | 01:03:47 | |
This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being. This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include:
"How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly. Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10 at the checkout for an exclusive 10% discount!
Get connected with Michelle Hone and Sarah Kelly: https://www.linkedin.com/in/dr-michelle-hone-bsc-phd-580553b0/ https://www.linkedin.com/in/sarahkelly178/?originalSubdomain=ie https://herologysupplements.com/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 23 Apr 2024 | #85 What If? Joy was How you Measured Success & the Money Proved You Right with Finola Howard | 00:28:46 | |
Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon. This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year. This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include:
"Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard. JOIN FINOLA'S BOOK LOVERS TEAM You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book Resources:
Listen back to meet The Real Marie from episode #54 https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 30 Apr 2024 | #86 Designing Life and Business On Your Own Terms with Elaine Rogers | 00:59:55 | |
When the path less travelled calls your name, it's time to listen. That's exactly what this week's guest, Elaine Rogers, did; her story is nothing short of awe-inspiring. "Change is the only constant that we have in the world. We're always in one of the four stages of change. And when we're in the comfort zone of change, it feels comfortable. A business has its own energy and cycle of change. When it's coasting along and comfortable, at some point, it will go stale, or stop." – Elaine Rogers. Elaine Rogers is a remarkable online business manager for coaches and practitioners who shares her wisdom on the delicate art of balancing business growth with conscious planning. Elaine's tales are a masterclass in self-sufficiency, which later informed her approach to life design and business. Elaine shares her personal shift from the rat race to rural France and unpacks the intentional choices that led her to craft a meaningful life. Elaine discusses aligning business and life with purpose, the difference between business growth and scaling, sustainability, the ethical considerations in business, and the vital reminder that stepping off the hamster wheel is not only necessary at times but also an act of self-empowerment. Get ready to be inspired to design life and business on your terms and embrace uncharted paths head-on with courage and optimism. Key points throughout include:
Get connected with Elaine Rogers: https://www.linkedin.com/in/elainerogers/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 07 May 2024 | #87 - Demanding a Rewrite of the Marketing Playbook with Fab Giovanetti | 00:40:28 | |
Discover the heartbeat of modern marketing as we're joined by Fab Giovanetti, chief Marketing Rebel at Alt Marketing School, who brings a breath of fresh air to the conversation on ethical and human-centric marketing strategies. “The biggest recurring sentence that our students would say was oh marketing always gave me the ick. And I just said I don't want myself or my clients or my work, for other people to perceive it in a way that feels icky, that feels sticky and it always jumped out at me.” – Fab Giovanetti Together, we unravel the magic of connecting authentically with your audience, challenging old-school, pushy tactics with a blend of fun, impact, and heartfelt communication. Fab shares her revolutionary take on learning and marketing, urging us to embrace transparency and align our business values with the right audience, proving that integrity and success are not mutually exclusive. Key points throughout include:
Shift your perspective as we analyze how generational changes led by Millennials and Gen Z are demanding a rewrite of the marketing playbook. Businesses are now tasked with upholding genuine values – truth, transparency, and inclusivity – to resonate with a discerning consumer base that sees right through hollow branding efforts. We celebrate those at the forefront of accessibility in marketing while cautioning against the temptations of performative actions that could backfire spectacularly. Get connected with Fab Giovanetti: Other People Mentioned in this episode: Luis E Castro: https://www.linkedin.com/in/luis-canto-e-castro-3b21b9a4/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 28 May 2024 | #88 - The Step-by-Step Guide to the Ultimate Sales and Marketing Funnel with Finola Howard | 00:22:51 | |
The Step by Step Guide to the Ultimate Sales & Marketing Funnel for your Business Get ready to bid farewell to marketing strategy overwhelm! This week, Finola unveils her proven blueprint, a step-by-step guide to the ultimate sales and marketing funnel you need. Together, you'll ditch the confusion and embrace an approach that hits the bullseye for entrepreneurs, turning your customers into champions. In this episode, Finola strips the AIDA model down to its core, revealing a pathway that ensures your business isn't just seen but chosen. As Finola dissects each conversion point, you'll learn how to create a seamless journey tailored for one customer, one product at a time. No more generic strategies; it's time for clear, actionable steps that lead to a devoted customer base and brighter business days ahead. Ready to convert connections into loyal customers? Hit play now and unlock your blueprint to success! Key points throughout include:
"A sales and marketing funnel is a way to look at your marketing in a more connected way. It is, in effect, your marketing strategy in action. It's the how to the why of your strategy." – Finola Howard. DOWNLOAD YOUR FUNNEL FLOWING TEMPLATE TODAY: Resources: Listen back to EP 54: Get Up Close and Personal With The People You Serve https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com | |||
| 05 Jun 2024 | #89 - Amplifying your Voice and Owning Your Identity with Sonya Lennon | 00:42:32 | |
Fashion industry powerhouse and recently crowned VIP Favourite Irish Designer 2024, Sonya Lennon, joins Finola this week to discuss the power of self-representation, amplifying your voice, and owning your identity. Sonya peels back the layers of her fascinating career, from her days of high-fashion styling to becoming an adored television presenter and visionary social entrepreneur. She openly shares her experience of making bold moves, revealing the courageous choices that skyrocketed her career, emphasises the necessity of female empowerment, and addresses pressing societal challenges. Together, Sonya and Finola explore the self-imposed barriers holding us back and the importance of reshaping our narratives to achieve personal and collective transformation. Sonya also discusses the imperative for human-centric leadership, as epitomised by Lift Ireland's initiative that has already touched the lives of 100,000 individuals. Additionally, she delves into the richness of language and the impact of storytelling on culture, advocating for the integration of feminine energy and respect for the Earth to restore much-needed balance. This episode, centred on fashion, empowerment, and social responsibility, is bound to inspire and light a fire in your heart, so go ahead and hit play now. Key points throughout include:
"Male power isn't working. It's just not working. If we want to save our societies and our planet, we need to get the women around the table with the men working together to create new solutions." – Sonya Lennon. Resources: https://www.lennoncourtney.com/
Cassandra Speaks by Elizabeth Lesser https://www.amazon.co.uk/Cassandra-Speaks-Women-Storytellers-Changes/dp/
Get connected with Sonya Lennon:
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 19 Jun 2024 | #90 - What Happens when you Trade Relentless Ambition for Intuitive Joy with Clare McKenna | 00:45:18 | |
Get ready to discover the magic that happens when you trade relentless ambition for intuitive joy. This week, Finola sits down with Clare McKenna, radio presenter, podcaster, and integrative health coach, who shares her transformative journey from marketing boardrooms to broadcasting and creating a more balanced and fulfilling life. Clare reveals how she has navigated the challenges of her career, found contentment, and is now empowering others to do the same. Clare also addresses societal body standards and the often toxic diet and fitness culture. She candidly discusses her own struggles and revelations, emphasizing the importance of evidence-based practices and emotional nourishment. Don't miss out on Clare's empowering advice and practical tips for cultivating a healthier relationship with food, fitness, and self-compassion. Tune in now to discover how small guiding lights can lead you to a fulfilling and evolving life. Key points throughout include:
"I want to empower people. Everybody is different. And we don't often get that from the health message; we get a kind of blanket that is one size fits all: eat less, move more, and get on with it. And that's not the reality." – Clare McKenna. Resources: LISTEN back to Clare's Interview with Finola Howard discussing her book – WHAT IF? – here https://www.goloudplayer.com/episodes/466822 Get connected with Clare McKenna: https://www.linkedin.com/in/claretmckenna https://www.nourishyourself.ie/ TUNE IN to Alive & Kicking every Sunday from 8 AM - 9 AM on Newstalk. Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| 03 Jul 2024 | #91 - Taking Responsibility for Your Own Happiness with Sinead Kennedy | 00:29:23 | |
Have you ever found yourself trapped in the relentless pursuit of societal expectations, only to discover that it leads to a life misaligned with your true self? Our guest, author, speaker, and health and wellness coach, Sinead Kennedy, knows this all too well. Join us as Sinead shares her transformative story: her struggle with mental health, which culminated in a stay at a psychiatric hospital —a pivotal moment in her journey toward self-acceptance. Sinead unpacks how she redefined her life by setting boundaries, conducting life audits, and embracing her authentic self. She reflects on the consequences of an unhappy relationship with yourself and explores how you can rediscover happiness through boundary-setting, self-kindness and connecting with nature. Get ready to reclaim your true self! Key points throughout include:
"Happiness doesn't come from having a Mercedes. Happiness comes from being able to get up every morning. Being proud of what you're doing, knowing that what you're doing is making a difference to yourself and somebody else. And being able to look at yourself in the mirror every day and say, you're doing great, you've got this." – Sinead Kennedy. Get connected with Sinead Kennedy: https://sineadekennedy.com/product/lifeisacycle/ https://www.linkedin.com/in/sinead-kennedy-48451885/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward | |||
| 10 Jul 2024 | #92 - Will We Ever Bid Farewell to One-Dimensional Leadership with Kate Rooney | 00:45:05 | |
What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting KPIs. Together, Kate and Finola unpack the significance of vulnerability, navigate power dynamics in leadership, and explore the magical ripple effect that can happen when supportive environments are created. They also delve into transforming teams through honest conversations and establishing trust through transparency. Leaders, it's time to remove the masks and lead with heart and authenticity. Key points throughout include:
"I would love leaders to take off the mask, go into the room and accept that you don't know everything. How could you? It's too big an ask, ask the questions that you're frightened of asking and ask the questions that you don't know the answers to, and see what comes up." – Kate Rooney. Get connected with Kate Rooney: https://www.linkedin.com/in/theonlegsgency/ https://www.theonlegsagency.co.uk/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| 17 Jul 2024 | #93 - Stop Chasing Likes and Start Driving Meaningful Sales with Karen McCarthy | 00:46:26 | |
Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey. From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include:
"You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you're playing the wrong game." – Karen McCarthy. Get connected with Karen McCarthy: https://www.linkedin.com/in/karen-mccarthy-socialmediastrategist/ https://www.thesimplifiedsocialmedia.com/
SIGN UP NOW FOR KAREN'S FREE COURSE: THE SIMPLIFIED CONTENT CREATION METHOD Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| 23 Jul 2024 | #94 - How to Turn Skyrocketing Costs into Opportunities for Growth with Grainne Mullins | 00:23:50 | |
What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building? Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience. From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne’s journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity. Key points throughout include:
KICKSTARTER LINK https://www.kickstarter.com/projects/grachocolates/chocolate- lovers-destination-in-the-west-of-ireland
Find out more about Gra Chocolates: Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| 06 Nov 2024 | #95 Brand Refresh 101: How to Tell When It's Time for a Change with Finola Howard | 00:13:24 | |
Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative. Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment. Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include:
"People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard. Resources: DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist
Get connected with host Finola Howard: https://www.finolahoward.com/book
https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| 12 Nov 2024 | #96 Uniting Technology, Brands and Consumers Like Never Before with Wendy Slattery | 00:49:07 | |
Hands up if you’ve ever felt overwhelmed by the sheer number of products in the beauty industry! Do you have a little bag stashed away in the back of your drawer with half-used products? Don’t worry, you’re not alone! This week, Wendy Slattery, CEO of Beauty Buddy, is here to take us on her and her sister’s journey to transform personal challenges within the beauty industry into a flourishing, tech-based, community-driven solution. Wendy, alongside her sister and co-founder, aimed to change how consumers navigate the overwhelming sea of beauty products by creating a platform inspired by TripAdvisor. Their vision was clear: to empower consumers with unbiased reviews through a simple barcode-scanning app. Hear firsthand about the pivotal role that accelerator programs like New Frontiers and the NDRC played in shaping Beauty Buddy’s trajectory. Wendy also unpacks the a-ha moments of her career, behind the scenes of planning an adventurous expansion into the U.S. market and how their platform now offers valuable consumer insights directly into the hands of beauty brands. Wendy also reminds us that, no matter the hurdles, we should keep pursuing our dreams because we don’t want to live with the true cost of not trying. Key points throughout include:
“The more we got into the beauty industry, the more we’ve spoken to makeup artists, beauticians, brands, and retailers. They were all like, how does that not exist already? It’s because they knew the answers, but the consumer didn’t.” – Wendy Slattery. Get connected with Wendy Slattery: https://www.linkedin.com/in/wendyslattery/ https://www.poweredxbeautybuddy.com/
Get connected with host Finola Howard: https://www.finolahoward.com/book
https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| 19 Nov 2024 | #97 What I Learned From 25 Years of Scaling Businesses with Brendan McGurgan | 00:50:41 | |
Did you know that only a small fraction of SMEs actually achieve scalable success? In this episode, Finola sits down with Brendan McGurgan—chartered accountant, director, and CEO mentor—to dive into how adopting a purposeful mindset can propel your business to new heights. Question for you - have you ever analysed your inner voice? Is it your biggest supporter, or is it holding you back? In this discussion, Brendan delves into the power of mindset and the often-overlooked psychological barriers, like imposter syndrome and self-doubt, that even the most successful entrepreneurs face. Brendan also explores the transformative role of self-awareness in leadership, discussing how it can unlock both personal and organisational potential. Brendan introduces his powerful scaling framework and encourages leaders to engage in introspection, seek feedback, and align personal growth with their company’s goals. This episode promises to inspire leaders from all walks of life to embrace their unique strengths, conquer their mental barriers, and scale their businesses successfully. So, buckle up to shift your mindset, embrace discomfort, and make intentional, growth-focused decisions that your future self will thank you for. Key points throughout include: “I found out that less than 1% of small and medium-sized enterprises ever achieve scale. The tone and content of your inner voice ultimately determines the quality of your life. We define 10 principles of scaling. Your psyche, your mindset, either empowers or disempowers your scaling trajectory.” – Brendan McGurgan.
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/
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| 28 Nov 2024 | #98 - Your 3 Phased Map to Exponential Business Growth with Finola Howard | 00:16:38 | |
Finola shares the essential Marketing Milestones that can propel entrepreneurial ventures to new heights. The episode is structured around three critical milestones: Positioning, Engine, and Visibility (P-E-V) These together create a comprehensive map for business growth. The episode serves as both a guide and a call to action for entrepreneurs, encouraging them to reflect on their growth journey and utilize the resources provided to drive exponential growth. By focusing on strategic positioning, constructing a robust digital engine, and amplifying visibility, listeners are equipped with actionable steps to elevate their business endeavours. Take this valuable roadmap to transform your businesses into a success story, with practical advice on how to overcome obstacles and achieve sustainable growth. "Maps are Key to the Speed of Your Growth. They’re specific enough to be useful and yet not so rigid as to be restrictive" – Finola Howard. Resources: DOWNLOAD Finola’s 3 Phased Map to Exponential Business Growth Here Further Listening: Episode 49 Unlock Your Business Growth With Positioning Strategy: Episode 88 The Step-by-Step Guide to the Ultimate Sales and Marketing Funnel:
https://www.linkedin.com/in/finolahoward/ | |||
| 03 Dec 2024 | #99 How To Right Size Yourself for the Life You Want To Live with Norma O’Kelly | 00:46:21 | |
What happens when you step back from the roles you've inherited and embrace a life that truly reflects who you are? Join Finola as she chats with systemic coach and facilitator Norma O'Kelly, exploring the transformative power of systemic coaching. Drawing from her extensive training, Norma shares insights on how the interconnected systems of family, school, and workplace shape our identities and influence our actions. In a world that often feels isolating, where can we find genuine support? Norma opens up about her journey of stepping into an elder's role too soon, ultimately leading to burnout. She sheds light on how systemic coaching and constellations can help restore balance in our familial roles. By connecting with our ancestors—whether through cherished items or vivid memories—we can combat loneliness and revitalise our entrepreneurial spirit. Norma also emphasises the importance of setting boundaries and moving away from a rescue mentality, which is crucial for our well-being and professional success. She shares practical exercises to help you understand your family dynamics and leverage those insights to grow your personal and professional life. If you're feeling stuck energetically, get ready to step out of entanglement and into a life of empowerment! Key points throughout include:
"You are whole and resourced. You’re not broken. You don’t need to be fixed. You have tons of resources and now it’s time to start accessing them."– Norma O'Kelly. Get connected with Norma O'Kelly: https://www.linkedin.com/in/normaokelly/
Get connected with host Finola Howard: https://www.finolahoward.com/book
https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| 12 Dec 2024 | #100 A Yearly Reflection That Lasts a Lifetime: My Simple Process with Finola Howard | 00:16:12 | |
Do you want to achieve your goals for 2025? This is the blueprint to set you on your way! As we celebrate the 100th episode, Finola shares her personal and highly effective strategy for annual reflection and growth. Learn how to paint a comprehensive picture of your past year’s triumphs and trials, ensuring no valuable lesson goes unnoticed. This episode is your gateway to embracing both successes and failures as stepping stones for future growth. As a special treat, Finola has crafted a downloadable annual review template, designed to guide entrepreneurs in assessing the past year and plotting a course for greater achievements. Download your FREE Annual Reflection guide: Let’s build a community of shared insights and support, fuelling each other's journeys toward authenticity and success. Reflect on your experiences and to share your revelations with fellow entrepreneurs. Together, we're not just celebrating past achievements but also paving the way for a future aligned with our deepest values and aspirations. "May you be brave enough to do the work that brings you your dreams."– Finola Howard
https://www.linkedin.com/in/finolahoward/ | |||