Your Dream Business (Teresa Heath-Wareing)

Today’s episode of the podcast is a solo episode, where I talk about why comparison is the thief of joy and how staying in our own lanes is the key to success. This is something that I have had to learn to focus on over the years, but it has helped me massively! I talk about how to know what your lane is and what it looks like, and when to look at what your competitors are doing and when not to. This episode addresses some of the struggles we all feel and offers some practical ways to overcome those struggles.KEY TAKEAWAYS COVERED IN THE PODCAST:

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• Why comparison doesn’t serve you, and is the worst thing you can do
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• Knowing what success looks like to you, and what your goals are
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• The importance of goal setting
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• The ways we can let our ego get in our way
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• Being realistic about what you can achieve
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• How work isn’t everything and rest is essential
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• The importance of celebrating every win, no matter the size
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THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

Keep focussed on your own goals, know what you are working on – and remember, you are a rock star and you have totally got this!

HIGHLIGHTS YOU SIMPLY CAN’T MISS:

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• Practical ways you can stop the comparison and make sure you stay in your lane
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• The mistakes I made this year, because not setting my goals, resulted in me having no lane
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• Take everything you see with a pinch of salt because it’s never the full picture
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 RESOURCES MENTIONED:

Instagram live

Mary Hyatt Socials and WebsiteTRANSCRIPT

Hello, and a really warm welcome to this week's episode of the podcast. Thank you as always for listening and being in my amazing community. I appreciate you so, so very much because otherwise I'd just be recording these things and putting them out and like into the ether.So I really do appreciate you taking the time. I know your world is busy. And no doubt you are doing something while listening to this, the school run, a walk. I normally listen to stuff when I put my makeup on. Uh, so I do really appreciate you listening and being there. So this week we're going to be talking about staying in our own lanes.This is something that I think has helped me massively and something that I've had to learn to focus on over the years because it's so incredibly easy to get distracted. I can't even speak, get distracted by others, lose focus and become disheartened. So how do we do it? Like. You know, we know the phrase, stay in your own lane.We know what it means. It means focusing on your own stuff and not getting distracted and just keep driving forward. But how do we actually do it when we're in business? Because it's not, it's not a bad thing to know what others are doing. So sometimes it's helpful to have an idea of what a competitor's doing or, you know, they might have an interesting angle on something that you could offer a different angle on, and then that inspires you to do some content.So it's not like I'm saying don't ever look at competitors or people in your world, but how do we make sure that we don't spend way too much time? Now I am going to admit...

Today’s episode of the podcast is all about how to create a more simple business and life for yourself.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. How to streamline your business
2. Some ways I have simplified my business this year
3. The key question you need to ask yourself when you're overwhelmed

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

KEY TAKEAWAYS COVERED IN THE PODCAST

• Starting an online business or creating a course must be done in baby steps.
• Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable.
• To start, get in the trenches and learn all you can about your target customer.
• If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts.
• Consistency matters, no matter the size of your audience.
• Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start.
• When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way!

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• How to stay motivated when creating a course
• The key to completing your course
• Why it’s important to show your team how instrumental they are

TRANSCRIPT

Hello, and welcome to this week's episode of the podcast. So great to have you with me again, as you may have known, if you listen to last week's episode, we are doing some replays. We are doing four in total. The first one was last week, which was Jasmine, which was just brilliant. I love that episode still one of my favorites. And this week is another of my favorites. Obviously they're all my favorites, which is why I chose them. But this week was my second ever interview. When I started my podcast and, and I talked to people a lot about podcasting, often people who join me for the 90 day program want to launch a podcast. I've launched a few podcasts now with people.

So we use that 90 day program to go through and launch their podcast. And one thing that people ask me, or one thing that I talk about, if you're thinking about one is what's the format going to be. Are you going to have interviews? Are you not? What style? And actually, one of the things I did when I started my podcast was I initially just did solos.

The first 20 something episodes were solo episodes and I did it because I think I heard Pat Flynn say...

In this episode of the podcast, we talk all about reviewing 2020 and planning for 2021. There is a workbook for you to download and work through whilst listening to this podcast, so you can kick 2021 off with the best start for your business.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Reviewing 2020 – what went well? What are you grateful for? What are the positives?
• What didn’t go so well in 2020?
• Think about how you feel today – what do you love doing because it feels as easy as breathing? What would you give up or change? What have you moaned about in the last few weeks?
• Two types of goals – goals for the year (realistic but ambitious) and big amazing goals (if you could dream anything).
• Think about your ideal day – what would your perfect day be? Dream big! Think big! Let your imagination run wild.
• When you have written your ideal day - Highlight your wild goals and pick out the parts you need to take steps in order to achieve.
• Write down 6-10 goals you want to achieve in 2021.
• As you write your goals, push the number higher than what you first think of – you will stretch yourself further than you ever would.
• Your goals should be realistic but ambitious.
• Smarter framework – Specific, Simple, Sensible, Significant.
• Your goals need to be measurable so you know when you hit it.
• Your brain doesn’t know the difference between a thought and a memory.
• Don’t make your goals too easy – they need to challenge you.
• Set deadlines for your goals.
• Season of life – sometimes the point in which you are in your life means some things are just not possible at that moment.
• Think about why your goals are important to you – if it’s not important, we won’t do it.
• What do I need to get started on a goal? Break your goal down and give each step a deadline to make sure you stay on track for that goal.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

By planning and setting your goals, you can stay on track and stay focused in 2021!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• A few updates for you – 00:40
• An exciting new course – 07:13
• Reviewing 2020 – 11:36
• Planning for 2021 – 16:57

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Get on the waitlist for my academy!

My brand new email list course

Download your workbook!

Megan Hyatt Podcast Episode

Mary Hyatt Podcast Episode

Michael Hyatt Podcast Episode

Michael Hyatt Full Focus Planner

This week’s Small Business Superstars is Jan Park from Blue Florist.

A little bit about Jan’s amazing business…

Blue Florist is a flower shop based in Shifnal who sell beautiful bouquets and house plants.

What one marketing thing made a difference to their business? 

Jan did two things! Firstly, a competition and secondly, a video! The video was “How to look after your house plants”. Jan showed her face to her audience who were missing her in lockdown!

What difference did it make to them and their business? 

Jan has such a great response and then made more! The video was really relatable to people at the time as everyone was in their house and couldn’t really do anything. It kept Jan in front of her audience even when she couldn’t open her physical shop and meant she could keep putting content out during lockdown.

Where you can find Jan

Website: http://www.blue-shifnal.co.uk/

Facebook: @janparkblue

Instagram: @blueflorist

Transcript below

Hello and a very warm welcome to this Thursday’s episode of the Small Business Superstar. As always I am here with another amazing small business owner and this one is awesome. You’re going to love it. So welcome to the podcast, Jan Park.

How are you doing Jan?

Jan: Oh, I’m great. Thank you.

Teresa: Good. Good. I am so excited to have Jan here. Jan is actually a member of the Academy, but Jan’s story is so good. You’re going to love it and such great results. Honestly, Jan was like my poster girl throughout the whole of the summer. So where, so this is brilliant.

I’m so glad that you’re on still got as, but Jan explained to my lovely audience who you are and how you got to do what you’re doing today?

Jan: Well goes back quite a long way. Um, so when I was at school, I wanted to study art. I was told art can’t possibly make your living. So go away and be a nurse or go in the army or

Teresa: Something more sensible.

Jan: Yeah. Typical careers advice. Um, I very fortunately got married when I was 18 and I’m still married to the same person. Um, so that kind of changed my direction a bit. So I had my children and then I had a huge operation that went very wrong and they told my husband I wouldn’t leave. And, um, obviously I did, but that really was a huge wake up call for me.

Um, I was 28. I had two little children and I came out of that and I thought, “Cool. That was a bit close.” Um, I’m going to follow my dreams.

Teresa: Wow.

Jan: So I started my training then having left school at 15 and gone into retail, which I absolutely loved. Um, but I was always making, I was making my own clothes from the age of 11, um, and creating pieces of artwork and people were buying them when I was a kid, you know?

Teresa: Amazing!

Jan: Um, yeah. So it’s been an arty sort of life, which has taken me in various directions, but ultimately I did a textile, um, design qualification, which took four years. And then I did my art degree. So anything, although I’m now a florist, mainly anything that’s kind of art based or design based or style based, I find relatively easy to achieve good result.

Teresa: Yeah. Yeah. Lovely. And how, like, imagine. If you hadn’t have had that operation and it had gone wrong, like, there’s this, there’s this saying that I hear a lot and sometimes I totally am on board it. And sometimes I think, well, it’s not always that clear cut, but it’s, it talks about you are 100% responsible of what happens to you and everything happens for a reason.

And if you hadn’t have gone through that though, at the...

• Your path is your own – There’s no one-size-fits-all formula for success. Lisa’s journey proves that doing things your own way can lead to massive results.

• Resilience is key – Facing online backlash didn’t stop Lisa—it fueled her growth. Learning to handle criticism is part of building a strong, sustainable business.

• Strategy + honesty wins – From list-building to affiliate launches, Lisa shares real strategies that work—no fluff, just what’s actually helped her scale her business.

In this week’s episode, I have the lovely Amanda Jane Daley who is a leading business mentor for health coaches worldwide. We talk about how Amanda excelled her business in 12 months, why money mindset is so important and using Instagram to grow your business.

KEY TAKEAWAYS COVERED IN THE PODCAST

• The more you put into your business, the more you get out.
• Sometimes it takes 2-3 years of learning before you start to see any difference.
• Deciding you are going to do something and just doing it will get you results.
• You have to have the confidence to invest in coaching, mentoring, your team and Facebook ads to get better results.
• Money mindset is what we believe around money.
• Every time you expand your view, ask yourself – is this true?
• An Olympic athlete doesn’t just wake up and win an Olympic Gold medal – they have to put the hard work in that no one sees.
• Money comes for a purpose.
• You can use Instagram to really tell a story and show your audience your journey.
• You need to tell people what you do and what you sell often on Instagram.
• Use Instagram to start conversations and build genuine connections.
• Make sure you are using Instagram DMs to speak directly with your audience and build relationships.
• You can reach anyone on Instagram, you can get to know people and build partnerships.
• Sharing other people’s posts on Instagram is a great opportunity to get in front of other people’s audiences.
• Tag other accounts on your Instagram stories and posts to gain exposure to potential new clients.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

If you are serious about growing your business, don’t just think about all the things you need to do, start doing them! Until you start to action these tasks, you won’t see any results.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An Introduction to Amanda – 09:50
• Going from $35,000 to $330,000 in a year – 17:23
• Money Mindset – 29:10
• Using Instagram to grow your online business – 39:15
• 3 mistakes people make on Instagram – 41:08

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

My 90 Day Programme

Amanda Jane Daley Website

Amanda’s Challenge?

Amanda’s Money Mindset Book List:

• Love Money, Money Loves You – Sarah McCrum
• The Game of Life & How to Play It – Florence Scovel-Shinn
• The Science of Getting Rich – Wallace Wattles
• Think Grow Rich – Napoleon Hill
• The Spiritual Guide to Attracting Prosperity – Carolyn Boyes
• How to be Wildly Wealthy Fast – Sandy Forester
• Leveraging the Universe – Mike Dooley
• The Law of Divine Compensation – Marianne Williamson
• Worthy: Boost Your Self-Worth to Grow Your Net Worth – Nancy Levin
• Super Rich – Russell Simmons
• Secrets of the Millionaire Minds – T. Harv Eker

Want the transcript – click here

1. Building a Scalable Business: The importance of focusing on audience building as the primary asset for long-term success.
2. Creating Valuable Content: Strategies for creating engaging and valuable content that resonates with your target audience.
3. Personal and Professional Growth: The significance of aligning your business with your personal values and lifestyle.

Transcript

In today’s episode of the podcast, I talk about how to get clients for your business. There are lots of different ways you can do this depending on who you are and what business you have, so here are some suggestions you can try.

KEY TAKEAWAYS COVERED IN THE PODCAST

·     We can often busy ourselves with stuff that just isn’t moving things forward.

·     It is important to prioritise the important bits that help to get more clients and make money.

·     Write a list of people you know who may be a good referral for work and a list of people who would be a perfect client for you.

·     Let your existing clients or past clients know that you have some space available.

·     “Do you know anyone who may need some help with [Your Service], if so please could you introduce us?”

·     Getting clients is a number game – you will get a percentage of the people who interact with you to actually buy.

·     Referrals are simply your client telling someone they know that you exist.

·     Ask your network to share your content and help spread awareness.

·     Be proactive – no one is sat waiting for you to do something to share it with their audience, but if you ask them, they would be happy to.

·     Pick out some of your ideal clients – approach them and start a conversation.

·     Connect with your ideal clients on social media and engage with their content so they can see you exist.

·     Email lists are there when we need them – send something that says you have a space and that you are taking on clients.

·     People may assume you are too busy, so sometimes we need to be honest and say we are looking for a client.

·     Advertise spaces on social media and tell people what you offer.

·     Be more obvious and forward.

·     Keep an eye on Facebook group T&Cs to make sure you’re not breaking any.

·     Join Facebook groups where your ideal customers hang out – interact, offer advice, answer questions.

·     Offer a free discovery call or part of your offering that gives people a tiny taste of what you do – show your value and don’t give away too much.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

We have to put ourselves out there and be forthcoming when we need more clients. Go out and try some of the suggestions today and see where they take you!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

·     Being busy but not moving forward – 03:08

·     Client Referrals – 06:16

·     Tapping into your network – 09:47

·     Reaching out to ideal clients – 11:28

·     Emailing your list – 13:17

·     Say it on social – 15:11

·     Facebook groups – 16:20

·     Offering a free call – 17:18

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Today’s episode of the podcast is an interview with the amazing Stu McLaren who a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue. We talk all about memberships - how you can get started with your own and build it for success.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out!
• Key components for a webinar:
• Get people to register
• Ensure people show up
• Make an offer
• Any type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy on
• It is really important to get clear on what matters right now
• Don’t get overwhelmed by all the things then take no action
• How can I get started in the most simple way possible?
• The noise does not matter!
• Founding member launch
• Communicate with an audience on social media or via your email list and let them know about your idea
• Cast the vision for where you see the idea going
• Invite them to come and join you as a founding member
• Follow up – send them how they can join
• Just get going and begin
• Once you have momentum on your side, everything else becomes easier
• If no one is interested in your founding idea – you have saved a lot of time!
• Your membership should give your members solutions to ongoing problems or new skills
• When you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be.
• Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Don’t give up! Ask the right questions and work it through.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An introduction to Stu 06:33
• Making your business/membership a success 09:45
• Getting started with a membership 13:09
• Your membership roadmap 23:05

CHECK STU OUT:

Website

RESOURCES MENTIONED:

Tribe

Transcript:

Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have an interview and I am very honored and lucky that Stu McLaren was able to give me some of his time and come and talk to me about memberships. As you know, I'm sure I don't need to tell you, well, you maybe new here today as if you are new.

I have a membership. I really liked my membership and therefore it was very nice to talk to Stu about memberships. However, before we get on with today's interview, I want to ask you a favor. Now I love doing the podcast. It's one of my favorite things. And I love getting lovely messages from people who said they've listened to it and they enjoyed it.

And maybe I made them laugh sometimes you never know. And I'm asking a lovely favor that if you wouldn't mind sharing this with one other of your business friends, family, Whatever, whatever, like if you're happy to share it, I would be so very grateful. If you enjoy any of the episodes, if you just want to DM them, post it on social media, whatever you want to do, I would honestly be so crazy grateful for that. You know, you know, and I know that marketing is hard and, you know constantly trying to keep yourself out there is work.

It takes work. So I would...

In today’s episode of the podcast I talk about when things in your life and business get tough! I give you actionable steps on how to keep going and stay motivated when this does happen.

KEY TAKEAWAYS COVERED IN THE PODCAST

• As a business owner, we have to do everything! It is understandably tiring.
• There are so many different factors that contribute to how we are feeling about life and business and have an impact.
• When you put your value into external forces (e.g. amount of customers, money, clients, etc), you then lose control of your own worth and happiness because we can’t guarantee any of those things.
• You’re worth the money you want to charge and you’re great at what do – just because one person says they don’t want to buy or wants to cancel their membership does not change this.
• Remember why you started and why you do it! Who are you doing it for?
• Look back and remind yourself how far you have come already! Sometimes we can forget this.
• You did that! You are amazing.
• Find your squad and talk to them! We need people around us who support us and want to see us succeed.
• You need people in your corner to fight for you, cheerlead you and bring you back up when you’re down!
• Go back to basics – what is the bare minimum you can do right now to keep going?
• Keep ticking along, pull it back if you need to and then refocus.
• When you are your busiest and overwhelmed – this is when you need to step back and look at what is going on.
• Co-working sessions are great for motivation, accountability and keeps you focused.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

When you don’t feel great and everything seems tough – don’t be annoyed at yourself or feel ashamed. We are human and sometimes we don’t feel like it!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• What to do when things are not going as well in business
• Human brain vs your chimp brain
• How to keep going when things get tough – actionable steps

RESOURCES MENTIONED

Join the Club!

TRANSCRIPT

Hello and welcome to this week's episode of the podcast. How's your week been? So we're now way out of January, which is good and nice, and we're into February and fingers crossed things are starting to look up a little bit because I know that quite a lot of you and myself included, struggled in January. I mean it's a pretty rubbish month. Doesn't it? You know, with all the things that are going on in the world, it's not easy.

And I'm sat here thinking about what to record for this episode, because I have all the interviews already batched up, but the solos, I kind of try and do it on the fly, which is a terrible idea. I should take my own good advice and make sure I plan my content for the podcast, but I didn't today. So I literally sat here before I hit record thinking about what can I talk about. And actually my kind of lack of inspiration of what I could talk about kind of worked out to be exactly what I should talk about.

Because as you know, I work very closely with my members and my members of the executive club, and I know them really, really well. And we have one of the parts of the executive club when you're a member, is that we have a telegram group that we have conversations in.

And what's really lovely is it's not just a work thing. It's also a 'Look, I've just done this. Hooray!' Or, 'Oh my God, the kids are driving me insane.' Or 'I went out for a walk this morning.' and it, you know, it sounds like it's really dull but it's not. It's a really good fun, and it's, it's, it's...

KEY TAKEAWAYS COVERED IN THE PODCAST

• Start with a content brainstorm – think about what you know and what would be helpful to your audience.
• Need content ideas? Start by googling keywords related to your service/product and look at www.answerthepublic.com. You could also ask your customers directly what they would like to see or a Facebook group with your ideal customers in – see what they are asking.
• My social media plan – set out week-by-week, focus area, what lead magnet can be promoted, and which podcast episode is going live.
• You don’t have to be on every single social media platform.
• If you have a podcast, try to match what you are talking about on social media with the topic that week.
• Your emails can also match what you are talking about on social media.
• How many times do you see an advert before you time to buy something? Usually, it’s not just once!
• It takes 15 minutes for your brain to move from one type of activity to another – this is why it is best to batch your content.
• Batching your content can sometimes make you feel a little disconnected from what you are doing as you have done it so far in advance.
• If you are batching, you need to know all your key events for the rest of the year to make sure you are including all the promo you need.
• Don’t compare your social media to someone else’s – you may be at a completely different stage to them.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Don’t worry about posting similar content on each of your platforms – no one sees everything you post!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• My content creating process 03:41
• Batching your content 17:50

RESOURCES MENTIONED

Transcript:

Today’s episode of the podcast is an interview with Rachel Miller who is a mum of 6 children, builds and grows online businesses and also teaches people how to grow their audience and how to convert them. We talk all about how to get really good Facebook engagement without paying, what type of content you should be posting and how to convert your audience to sales.

KEY TAKEAWAYS COVERED IN THE PODCAST

• The fastest way to build a relationship with someone is to start a conversation!
• Treat your Facebook profile like a conversation you would have with a stranger.
• Each platform has its own preferred types of content – such as Reels on Instagram.
• AMC – The right audience, message, and content.
• When you post on Facebook, you get the most out of that post between the first and third day.
• Facebook and Instagram are the same algorithm.
• Business Suite allows you to schedule your content on both Facebook and Instagram.
• Post depending on the size of your business.
• It’s ok to post the same content again!
• Talk about your audience and ask them questions.
• If you post a picture of yourself – ask a question about them.
• If you’re going to talk about a win, talk about one of your students instead of yourself.
• Facebook likes engagement as this shows the platform that your audience is enjoying that content.
• Build your audience then create content around them.
• Your content doesn’t have to be the answer – it can ask the questions instead.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

ALWAYS link your content back to your audience and who they are.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An introduction to Rachel 04:56
• Organic traffic 10:32
• Organic reach for Facebook business pages 12:54
• What if I post and it’s tumbleweed? 18:17
• How to boost your Facebook organic reach 19:05
• How often should I post on Facebook? 25:17
• What type of content does well? 28:37
• How to make money from a blog 43:50

CHECK RACHEL OUT:

Website

Facebook

Social System

RESOURCES MENTIONED:

Join Marketing That Converts The Academy

Transcript

Hello and welcome to this week's episode at the podcast. How are you doing? Right? I just rewatched, uh, the beginning of the interview that we're doing today and it's so good. It's so good. But before we dive into that and I tell you who it is and what they're all about.

I want to give you a heads up that next week, the Academy doors are going to be open. So they open on Friday the 24th of September. And they're closing on Wednesday the 29th of September. The doors only open for about 10 days a year. And although it feels like I talk about it a lot. They only opened literally 10 days a year.

They've opened twice this year, I think. And next year they'll open twice. Now, the reason I'm giving you the heads up is because you don't have very long if you want to join. And secondly, the price is going up. So when I opened the doors, the price will be $59 as it is. Um, currently it has been last time I opened it, but when the doors close, the next time they open next year, it's going to be 97.

So if you are on the fence, if you are sat there thinking, "Yeah, I wanted to, I'm not sure, you know, see how it goes." You really want to think about joining...

In this week’s podcast we will be talking all about using a challenge in your business! We will be covering a step by step guide on how to run a challenge in your business and how to make it as effective as possible.

KEY TAKEAWAYS COVERED IN THE PODCAST

• The price of my academy is going up, forever! Now is your last chance to join at this amazing price.
• It is very easy to get overwhelmed when you have your own business, especially when you are attending lots and lots of different courses and content.
• A challenge can really demonstrate a product or service at the end of it – it gives people a taste of what is to come!
• What are your customers struggling with that you can help them with? Try to think of something that needs more detail than a PDF or 5 minute video.
• Make sure you include actionable steps they can follow along every day.
• It is a good idea to have a private Facebook group for your challenge to help with accountability and understanding more about the people who take part.
• Go live in your Facebook group to check in with everyone – this adds a lot of value.
• You could add in some prizes along the way and pick winners who are getting on well.
• Your sales pitch will be on the final day – you could do it on a Facebook live.
• Encourage people to join your live with exclusive content.
• Try to have a limited time offer or a discount to encourage people to sign up straight away.
• Follow up your challenge with onboarding emails.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

If someone has come into your challenge, they are still going to need more information. By doing a challenge, you are giving them a taster but also leaving more for them to learn so they then buy from you!

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Everything you need to know about The Academy - 04:05
• Why do a challenge? - 11:51
• How to set up a challenge for your business - 13:58

Transcript below

Hello and welcome to today's episode of the podcast. How are you doing? It feels like I haven't recorded an episode for ages because I batched so much content and now it's time to do the next lot of rebatching. If you don't batch content, then I would highly recommend it because it really helps to keep you focused and get ahead of the game. So it's very unusual for me to have a podcast so close to when it's coming out. So I'm actually recording this the Tuesday before it's released on the Monday. But what is quite nice is it means I can talk about stuff that's happening at the moment or it seems really, really kind of up to the moment and on the minute type of an episode, which like I said, ordinarily they're not that close because I do batch and I get ahead, which helps me make sure that we've always got an episode for you.

And I am not causing my team to have an absolute nightmare trying to rush to get something done. So at point of recording this, we are still in a kind of semi lockdown situation. And it's really funny because my husband and I were talking just the other day about this and how we felt and basically about the fact of when it first all kicked off. We were fine, we were okay, we kind of cracked on and got on this stuff. And actually it's getting harder the longer that the time it goes on. Whereas actually I've spoken to some people who really struggled at the beginning and are actually now doing okay cause they're getting into a routine. But the problem is the things that my husband's and I are really pining for other things that are going to be the last to come. So our life, like I said, I worked from home so I didn't ever go out to an office so that there's no change.

But what we do in our life for fun is we go out for dinner and go to the pub and have a cocktail somewhere nice and we travel. Last year...

Have you heard of Wealth Dynamics? It’s a personality profiling tool that I’m fascinated by and in this episode, I interview Osmaan Sharif, a Wealth Dynamics profiling specialist. We get right into the various profiles and how business owners can leverage their unique strengths for optimal performance. We talk about the significance of aligning business strategies with personality types to achieve greater success and even better, greater fulfillment. I also share my own journey of understanding my entrepreneurial profile. Ideal for business owners, coaches, and entrepreneurs looking to align their business strategies with their inherent strengths, this is a fascinating episode that I know you are going to love.  

KEY TAKEAWAYS COVERED IN THE PODCAST

If you enjoyed this episode then please feel free to go and share it on your social media or head over to

Apple podcasts

or

Spotify

and give me a review, I would be so very grateful.  

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Osmaan Sharif on

Website

,

LinkedIn

,

Instagram

Connect with Teresa on

Website

,

The Club

,

Sign up to Teresa's email list

, 

Instagram

,

LinkedIn

,

Facebook

or

Twitter

Transcript

Teresa:

Have you ever taken advice from a coach or watched an expert do something and try to replicate it and it just did not work and then you thought you're the problem? This is exactly what happened to me recently. I took some advice, I tried to do something in my business and I didn't like it at all. And therefore, It wasn't as successful as it could have been. And it wasn't until I did the Wealth Dynamics test and spoke to today's guest that I realized why that was the case. If you, like me, are interested in learning more about yourself and how you best work, then today's episode is for you. Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.[00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the. Season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your...

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• The Power of Awards – Winning awards can significantly boost your business’s visibility, but it’s important to submit thoughtfully and avoid common mistakes like submitting for the wrong categories or ignoring the submission guidelines.

• Writing a Book for Business Growth – Writing a book can be an excellent way to increase your visibility and credibility, positioning you as an expert in your field while attracting new opportunities.

• Spotting Legitimate Awards – Not all awards are created equal. It’s crucial to be able to differentiate between genuine awards that will add value to your business and those that are simply out to make money off unsuspecting participants.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Today’s episode of the podcast is an interview with Vicki Jakes who is an online marketing and website optimisation consultant helping small businesses sell more stuff via their websites. We talk all about Google Analytics and how you can learn to love your data to help you increase conversions!

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• Google Analytics is a free tool that Google gives everyone that you can use to track activity on your website.
• You can then understand how many people are coming to your website, where they have come from and what content they have clicked on.
• Google Analytics is built by developers, for developers.
• Try to check your analytics weekly or just after you have run a specific campaign.
• The first report you should be checking on a weekly basis is the audience overview report – this will tell you how many people have come to your site.
• Google Analytics can detect if people have returned to your site or if they are a new user.
• A visit to your website is called a session – Google Analytics can tell you how many sessions per user.
• Pageviews is how many of your individual URLs have been viewed such as blog posts, product pages, privacy pages etc.
• It is important to track your page views to see how long people are staying on your site and what pages they are viewing.
• If you want to increase the amount of page views per customer, this could be done by making your pages more engaging and more ‘sticky’.
• Another way to increase the amount of time people spend on your website is to add recommendations at the bottom of blog posts to take users to other blog posts.
• Keep an eye on your average session duration – how long someone is spending on your website.
• Have a look at your mobile report – this will show the type of device users are using to access your site. Make sure you are optimising your website for where most of your traffic is coming from (mobile).
• Over half of all website traffic comes from mobile!
• Your acquisition report will tell you where your traffic has come from – search engines, other websites, and social media.
• Tracking where your traffic comes from is so important so you can make sure you are spending your time in the right places to drive more traffic to your website.
• You can see what people are looking at on your website via your behaviour report.
• Your website should be organic – you should be re-writing content and trying new things all the time.
• The only comparison for website traffic should be your own. The metrics you apply to your site are relative to the amount of effort you are driving there.
• You can have small traffic numbers and make a lot of money – don’t think you have to have hundreds or thousands of visitors to be successful.
• Landing pages are great for campaigns so you can direct your traffic to them during campaigns to convert customers.
• You can still track your lead page traffic by connecting any third-party providers to your Google Analytics.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Google Analytics helps us to validate all our marketing activities and track what is working and what is not so we can keep on improving and increasing conversions.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An introduction to Vicki – 09:00
• What is Google Analytics? – 26:59
• Using Google Analytics to find out who is visiting your website – 28:13
• How to make a website page ‘sticky’ – 33:20
• Using Google Analytics to find out where your website traffic has come from – 37:00
• Using Google Analytics to find out what people are looking at on your website – 42:50
• How many visitors should I be getting to my website?...

Today’s episode of the podcast is all about the key qualities that every business owner needs to have, to succeed.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. The number one thing to avoid doing if you want to be successful
2. The 3 essential qualities you need to be a successful business owner
3. The key difference between a business owner who fails and one who succeeds

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

KEY TAKEAWAYS COVERED IN THE PODCAST

1. The Power of Messaging and Audience: Understanding your target audience and crafting compelling messages that resonate with them is crucial for online business growth.
2. Adapting to the Evolving Online Landscape: The online world is constantly changing. It's essential to stay updated on the latest trends and adjust your strategies accordingly.
3. Leveraging Low-Cost Strategies: Building a successful online presence doesn't always require a huge budget. There are many effective and affordable strategies available, such as the low-cost training options discussed by Julie.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Today’s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can’t do it all so it’s ok to ask for help!

KEY TAKEAWAYS COVERED IN THE PODCAST

• Always focus on the value you deliver – if you are delivering a really great service, people will talk about it and organically grow your business.
• Make it a priority to give attention to the service you are delivering.
• True marketing comes from refinement, optimising and learning.
• The foundations of marketing - messaging, strategy and overall offer.
• The core of your marketing is messaging – your understanding of your ideal customer in a deep and emotional way. This drives all your marketing.
• Then you need to look at how you communicate your offer and what you sell.
• You can’t build anything on a bad foundation!
• In order to have a successful launch, you need to have a warm audience BEFORE you go into launching.
• You need to grow your email list prior to launching who are interested and trust you.
• If you are just getting started – understand your ideal customer and create value adding content.
• The success of your launch is in what happens before and after your launch.
• People don’t buy on their first contact with you! You have to build their trust.
• It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them.
• Try and do something every single month to grow your warm audience list.
• Be realistic with your goals – we are all at different stages in our businesses.
• You have to build it up slowly – it doesn’t happen overnight.
• Success is created from the foundations.
• We need to make sure our content is entertaining to our target audience.
• It’s not enough to just have an image with some copy for an ad anymore – there needs to be something more interactive, engaging and creative.
• Content is driving everything – it’s how we get attention on everything we do!
• You have to stand out with your content.
• Create a way for people to gain trust and connection from you and your brand.
• Offer a higher level of connection through dms, chat boxes, Q&As, lives.
• You can’t have a perfect balance all the time – but you can create your definition of this.
• You can only do as much as your season of life allows! It won’t be forever.
• People may not actually be “doing it all” – they probably have help!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Having a successful launch is down to what happens before and after the actual launch. You can’t just decide to launch in 3 weeks’ time and expect it to be an instant success.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• Emily’s journey so far and how she got to where she is now!
• How to have a successful launch
• What if you don’t have a huge audience or team?
• What is working right now when it comes to content
• Work/life balance

CHECK EMILY OUT:

Website

Instagram

Facebook

RESOURCES...

Today’s episode marks 300 episodes of the podcast, which feels amazing... it's not quite the special one I had planned (that's coming soon!), but it is still a must listen, especially if you're an online business.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. The key marketing tool that all online businesses need to be taking seriously
2. Why you need to take a critical look at how you spend your time
3. Why you shouldn't constantly be creating new things or trying to reinvent the wheel

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Today’s episode of the podcast is all about the systems that I use in my business, that help to make my life easier and enable my business success.

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1. Why it is important to have good systems in place
2. The platform that I couldn't run my business without
3. The things you need to consider if you're taking payments

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcipt

In today’s episode of the podcast I talk about building a community and how you can build a community that loves you and wants to buy from you.

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• Be authentic – Be yourself. The way you are online should be the same as how you are in real life. You can’t be anyone else.
• Not everyone is going to like you and that is OK!
• By being authentic you will attract the right people for you.
• Be inclusive – everyone is welcome. Be proactive about showing this.
• Be consistent – people need to know you are there. Inconsistency can put doubt in your community’s mind.
• Earn trust – if someone is going to invest time and energy into you, they need to trust you. To earn trust, you need to show up in your community.
• Don’t let people down – if you say you are going to do something, you need to make sure you do it.
• Add value to your community – you are going to have to give away some information/support for free.
• Give your community a reason to engage.
• Listen to what your community has to say and ask lots of questions.
• When you have an audience – do things to delight them! Make them feel special and make it exclusive.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Love your community because they are choosing to support you and keep coming back. They deserve to be made to feel special.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• Why building a community is so important 05:13
• How to build your community 07:25

RESOURCES MENTIONED

Create Your Dream Business Bootcamp

Inclusivity in marketing podcast episode

Transcript

Hello and welcome to this week's episode of the podcast. How are you doing? So I am batching ahead again. Someone asked me the other day, how I've managed to do all the things like the podcast and the emails.

And this is how, cause I batch ahead because I sit and do a number of podcasts at once and then they're all ready for the upcoming weeks. And obviously, I have an amazing team that helps me and as I speak, it's actually a Sunday. I don't normally work on a Sunday if I can help it. Although I don't mind working on a weekend, it's actually quite nice when no one needs you or you haven't got to speak to anybody. You can just sit down and crack on. But I'm going away hopefully next week, uh, for a break, which honestly, I cannot wait. I just, I'm praying nothing happens between now and then, like COVID stuff, but yes, I'm hoping that by the time you're listening to this, which is in a couple of weeks, I might still be on a beach somewhere.

Fingers crossed. Anyway, this week, I want to tell you about a couple of things. First thing is the bootcamp is back. I am very excited about the bootcamp. I love doing it last time. I've made some tweaks and improvements added a few different things, shortened it up a little bit, and it's going to be awesome.

It's going to be so so good. So basically the bootcamp is a four-day session with me. That sounds like we're literally going to do it at four days solid as in we'll meet every day, four days, day one, we're going to do a workshop about what does your dream business look like? Because when we talk about creating your dream business, I'm I kind of hate saying it, cause it sounds a bit like, "Oh so I can work on a beach with my laptop." And actually not everyone wants that.

Not everyone wants a six figure launch. Not everyone wants an online business. Not...

KEY TAKEAWAYS COVERED IN THE PODCAST

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

Knowing what you want will really help when trying to work out who you want to work with, or who is worth spending your money with.

USEFUL LINKS

Transcript

Hello and a really warm welcome to this week's episode of the podcast. How are you doing this week? Seriously, how are you doing? How are things? I've got the feeling that as I'm asking these questions, you're answering me. I do that. Do you do that? If I get a voice message or if I'm listening to like an audiobook or a podcast and they ask something or they say something, I talk as if they can hear me. It's very odd.

Anyway, please tell me. I'm not alone on that. But yeah, just in case no one's asked you how are you doing, feel free to drop me a DM and have a chat with me. I'd love to know. I'm going through a bit of a phase at the moment with the podcast where I'm talking about things that kind of I'm passionate about, or I think is important to talk about, which sometimes means they're not necessarily the easiest conversations to have, or they're not like the most, you know, here, do this one thing and this all make your world better type things.

But I think they're really important discussions. This sometimes makes me feel like a bit gutted that I am not interviewing people because sometimes these discussions are better had with people. But I will pretend that I'm having a conversation with someone and you can pretend that you are having the conversation with me and then, uh, All will be good in the world. But these are the kind of conversations that, you know, I'm happy to have on Instagram lives.

I'm happy to come and have conversations on your podcast and your group on stages like, because I feel like some of the things that I'm talking about and that I'm passionate about are really important that we are talking about this stuff because I feel like the business world. Has a bit to answer for as well as the online world.

So I feel like more voices that we can get out there having these conversations the better. Also, as a side, if you've been following me on social media, you'll be seeing that I have been reminding you lovely lot that I speak. That's part of my job. That's what I do. I think I'm okay at it. Let's hope so, and I am trying to do more of it this year.

In fact, I've set myself a really big task of how many podcasts I want to get on and how many stages I want to get on this year, and I really want them to be like in person stages. Obviously always happy to do online stuff. So this is my request, if I may. If you have a podcast and I have not been a guest and you would like me to be a guest, I would love that.

If...

This week is another interview episode ahead of the Christmas period. In this episode, the very lovely Jill Fanslau has joined us to talk about email marketing. As the owner of a Weber, Jill has lots of experience when it comes to email, putting her in the perfect place to give you all of tips you need to succeed. We talk about how you should collect emails, how you should collect them and what you should be sending your list once you’ve started building it. If you want to start building or growing on your email list, this is definitely the episode for you.

KEY TAKEAWAYS COVERED IN THE PODCAST

• You don’t own your social media accounts but you do own your email lists. If Instagram or Twitter were to go down in the next week, where would that leave your business? You need to be smart about how your channels work alongside one another and drive your social media followers to your email list.
• If you’re struggling to see results with your email list, you need to ensure you’re cleansing and segmenting it. If you need to, let people CHOOSE what list they’re on. Ask them what they want to see.
• Although building your list is important, you need to be sure you’re actually emailing them. If you haven’t emailed them in a long time, be honest.
• Don’t be afraid to talk to your email list. You don’t have to only email when you’re selling. You have to be able to provide and bring something to the table without asking something in return.
• Humans crave stories so if you can weave those into your email, people will connect with you on a personal level.
• When you’re onboarding new emails, you should use a seven-email strategy. The first email should be a welcome email that should arrive instantly. Introduce yourself and let them know what they can expect from you. Afterwards, you should follow up with a story email as it starts off the likability process. If you don’t want to write a story, shoot a video.
• Your third email should provide more value. Next, you should send and agitation email that hits their pain point. Although it will make them squirm, you want to remind them of the reason they signed up to your email list. This should go out right before you pitch someone a product or solution.
• Some people may need a little bit of help making a decision, so this is where you will need to send a proof email. Whether it’s a testimonial, a case study or a review – people will experience intense FOMO if they’re missing out. Once you have sent a proof email, you need to send an ask email.
• The seven-email strategy can take one month, two months or six months.
• The best way to determine how long your emails should be is to test. It doesn’t matter what everyone else is doing, it matters what your audience want.
• Think about whether or not people will be opening your emails on their mobile, rather than their desktop.
• Link shorterners can cause your emails to end up in spam.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

No matter how big your list is, write to one person.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Introducing Jill – 07:40
• Why Should You Use Email? – 16:00
• Is Honesty the Best Policy? – 22:30
• Emails Are Not Just for Sales – 30:10
• What Do You Say to Your Email List? - 34:50
• What Is A Seven Email Strategy? – 47:59
• How Long Should an Email Be and Should It Be Text Only? - 59:00

Transcript below

Hello and a really warm welcome this episode of the podcast. How are you doing? We are really close to Christmas so I should imagine if you are listening to this before Christmas, you are amidst of cards and present wrapping and decorations and all that sort of thing. As I record this, it's actually still the end of November so I actually don't know whether I'll be doing that myself.

I

KEY TAKEAWAYS COVERED IN THE PODCAST

• Building your email list does come with some financial and time investment – it is not a 5 minute task and does require a bit of effort and money.
• Once you know the process and have set it all up – it is done!
• If you tell yourself you can’t do something, you won’t!
• If you don’t know how to do something right now, you can learn to with step-by-step steps.
• When it comes to promoting your lead magnet, you have to keep on promoting it! You can’t just put it out once and expect people to keep signing up.
• Don’t be scared to post your lead magnet multiple times - You have something that is going to help them. You are adding value to them for FREE!
• If you’re not talking about your lead magnet – no one is going to join your list!
• If you don’t help them – someone else will.
• It is not about the size of your email list! Think about them as real people – imagine what 100 people in your house would look like!
• Your numbers are not a reflection of the effort you put in.
• If you only email out once a month – that’s only 12 a year!!
• As your list grows you can increase the frequency – make sure to communicate this with your list and give them a chance to opt out if they want to.
• You are not bothering people by emailing your list – they have signed up and can unsubscribe any time.
• Don’t worry about unsubscribes – you don’t know why they have unsubscribed and it is not a reflection of you or your content.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

No matter how big your list is – start emailing them from the very start!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• The mindset shifts that will stop you from starting and growing your email list

RESOURCES MENTIONED

TRANSCRIPT

In this week’s podcast we are going to be talking all about podcasting and how you can start your very own podcast! Here are all the things you should be considering if you want to start a podcast. 

KEY TAKEAWAYS COVERED IN THE PODCAST

• You need to have an outlet to give your audience long form content. For example, a blog, podcast or videos.
• As a business owner, you need consistent content.
• Podcasts are great if you like to talk, as opposed to write – you have to like what you’re doing.
• Set yourself a length of time you are going to guarantee to yourself how long you will be consistent for.
• Practise talking to yourself and record it – see what it is like.
• We are our own worst critic, get someone else to listen to your first recording to check it.
• Think about what kind of podcast you are going to have.
• Don’t put too much pressure on yourself to have an interview for every single episode.
• If you are going to interview people and you want some great people on your podcast, it will take time.
• Will you do episodes or seasons? Think about consistency here.
• Think about the name of your podcast and your artwork.
• Google your name idea and search in iTunes and Stitcher – ideally you don’t want your podcast name to be the same as someone else’s!
• You will need an intro and outro to describe what your podcast is about.
• Intro script – summarise what your podcast is about and why people would listen to it. Needs to also explain what your listeners will get
• Outro – if you like the episode please like and subscribe or leave a review (Call to action)

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

A podcast is a brilliant way to give your audience consistent, long-from content. There is a big process to it, but hopefully this episode has helped you to break down all the different things you need to consider when setting up a podcast. Having a podcast is very rewarding so it is all worth it!

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Consistent content - 05:27
• 5 steps to getting your podcast started - 09:00
• The process of a podcast - 33:01

LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE

• Phil King
• Contact Phil
• Becci (show notes)
• Download
• Audacity
• Wave
• Captive

Transcript below

Hello and welcome to this week's episode of the podcast. How are you doing so for me, it's been a bit of a tough few weeks. If I'm honest, I think generally in the world at the moment we are going through a lot of stuff. It's very hard and heavy, and there's a lot of things going on that can really affect our mood. And unfortunately, I've had some pretty horrible news myself that has also affected my own, uh, mood of myself. So it's been tough, but do you know what I've sent an email out to the Academy members yesterday saying we need to bring more light into our lives and I need to bring some fun and easiness and enjoyment because I don't know about you, but I think I've got to this point in lockdown and I am done. I just want to go out for dinner.

I feel like a child having a tantrum. I want to go out for dinner. I want to see my friends. I want to hug my family and I am now finding it quite tough, which is interesting because up until I don't know, maybe a couple of weeks ago, I was all right...

This week’s Small Business Superstars are Danielle from Red Beau Party Box and Jenette from Hardy Soft Play.

A little bit about Danielle’s amazing business…

Red Beau Party Box sells eco-friendly crafts and activities for children. Prior to the pandemic, Danielle had a lot of business for children’s birthday parties.

A little bit about Jenette’s amazing business…

Hardy Soft Play Hire offers a hire service for bouncy castles, soft play and fun stuff for party events.

What one marketing thing made a difference to their businesses? 

After the pandemic struck in March 2020 and both businesses were hit hard due to no parties being able to take place, the pair decided to contact lots of local businesses and ask them to create a small video about their products. Danielle and Jenette then packaged up the videos to promote these small businesses and their amazing products. They then set up a Christmas virtual fair via a Facebook group where businesses could showcase their products to potential buyers.

What difference did it make to them and their businesses? 

They had 230 stalls within their Facebook group and nearly 7000 shoppers to shop! All the people in the group wanted small businesses. The majority of the stallholders found their sales had increased since joining the group. Lots of stallholders also collaborated to form new partnerships. Danielle and Jenette are now so much more visible on social media since lockdown which will help them later on with their businesses.

Where you can find Danielle

Instagram: @redbeaubox

Facebook: @redbeaupartybox

Where you can find Jenette

Instagram: @hardysoftplayhire

Facebook: @hardysoftplay

Join the Virtual Fair – Virtual Fair – Support a Small Business

Transcript below

Hello and a very warm welcome to this week's Small Business Superstar Podcast. How are you doing? Uh, you'd think have to all these episodes. I don't know how many Small Business Superstar's podcasts I've done, but you'd think I would find a much easier way of saying it. But anyway, I still stumbling my words every single time.

So this week I'm not just bringing you one guest, I'm bringing you two. So please welcome Danielle Barker and Jenette Hardy to the podcast. Hello ladies, how are you doing?

Jenette: Hi, Teresa.

Danielle: We're doing well. Thank you.

Teresa: Good, good. Just so you know, obviously I know people get. Like a little bit freak about different social distance stuff. We are all on zoom. The ladies are in their own, their own homes where they are. So ladies, let's start by introducing what you do separately because you're very similar, but then you came together to do something hands so got two of you on. So Danielle, let's start with you first. Tell my lovely audience who you are and how you got to do the thing you do today.

Danielle: So I'm Danielle and I have a business called Red Beau, spelled B-E-A-U, and I make eco-friendly crafts and activities for children. And before COVID, um, it was primarily for children's birthday parties. Um, hence why...

Today’s episode of the podcast is all about the importance of aligning your business decisions with what feels right for you, rather than conforming to industry norms or seeking validation from others.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Why you need to trust your gut instincts and not be swayed by the opinions of others
2. How the Dream Business Club has changed over time and who it now attracts
3. Why I have changed my pricing structure to move away from Grandfather pricing, which is not the done thing in an online business

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Today’s episode of the podcast is a solo episode where I am talking all about the practical steps you need to take to set yourself up for success in quarter two.

TUNE IN TO FIND OUT:

1. The practical steps I take to review quarter one
2. The questions I ask myself to move forward into quarter two
3. How I review my annual goals to ensure I am still on track

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

In today’s episode of the podcast, I talk you through some of the different email systems out there. I tell you all about the ones I have had experience with and some pros and cons of each.

KEY TAKEAWAYS COVERED IN THE PODCAST

• There are so many email systems out there – it can be hard to find one that suits you!
• Email systems allow you to send a large number of emails to your target customers.
• You shouldn’t be sending marketing campaigns via email from your own email address – there should be an ‘unsubscribe’ button.
• You may need a different email system at different stages of your business.
• Mailchimp has been around a long time – it hasn’t moved fast enough compared to some of the newer systems.
• Mailerlite is a great alternative to Mailchimp – it allows you to create landing pages and automations easily. Plans start at $10.
• Drip starts at $19 per month and is owned by LeadPages.
• ConvertKit charges extra for automation.
• ActiveCampaign have a light version that is $9 per month but you don’t get landing pages with this.
• Flodesk is lovely and has beautiful email templates – get a free 30 day trial without putting your card details in – it is only $38 per month and never goes up.
• Infusion soft is great but very techy!
• Kajabi lets you do everything – you can build a website, courses, products etc as well as email marketing, landing pages and automations. Price starts from $149 per month.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

If you are just starting out MailerLite is perfect – if you want to do a bit more Active Campaign or Convert Kit – if you want to go all in Kajabi is for you!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• What is an email system? 03:27
• Low cost email systems 06:02
• Next level email systems 11:58
• What email system I use 17:40

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Follow me along course – Build My List – Starts on the 6^th July!

Mailer Lite

Convert Kit

Active Campaign

Drip

Flodesk

Infusion Soft (Now Keap)

Kajabi

Transcript Below

Hello, and welcome to this week's episode of the podcast. As ever I am your host Teresa Heath-Wareing. How are you doing? I hope you have had a nice weekend if you're listening to this on Monday or next week or Wednesday or just generally having a nice life. So this week, what am I going to tell you about before I get started?

Tomorrow on Tuesday, the, I'm gonna check on my diary now, excuse me, a second. Let's go to the day on Tuesday, the 29th of June, which by the way, happens to be my wedding anniversary. I am opening the cart to Build My List. So I want to just briefly tell you about Build My List. And then actually today, this is all about email systems and things.

So telling you how you know whether you're on the right one, or if you're picking one, I can tell you which one might be good for you. So Build My List is a follow me along course. It's changed its format slightly. Uh, whereas before I used to teach the lesson live and then do the Q and A straight afterwards, and I used to do it in 10 days, I've tweaked...

KEY TAKEAWAYS COVERED IN THE PODCAST

• 3 considerations to think about if you are going to create an online course
• The value of you having a live element to your online course
• Realistic expectations of success when selling an online course

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

There’s no such thing as a passive income, but you can create a recurring income, if you do it properly.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Hello and a really warm welcome to this week's episode of the podcast. As always, I am your host, Teresa Heath- Wearing. I am very grateful to have you here listening with me today. So what are we gonna talk about today? If you are new to my world, the podcast now predominantly talks about marketing, strategy, tips, tools, but also with a whole host of mindset stuff. And I've done quite a few mindsety type episodes recently.

So I thought it was about time I did some practical stuff again. And one of the things that constantly comes up in my world, and this is probably because I'm an online business, is the fact of having a, now, I'm not gonna use the word passive income cuz fyi, there is no such thing as passive. But having a recurring income or an income that is from something that is created that can be sold over and over.

Now I'm not gonna make out like this is, you know, the easy dream and you can come rich it quick overnight, cuz that really isn't the case. However, there is definitely some real benefits to it. And one of the things that I'm talking about in terms of creating that kind of reoccurring income is an online course.

Now, often when I work with people on a coaching capacity, we are focusing on their main business, but always in the background and always as a thought is, how can I create something that brings me in some regular income? And often this comes down to a course. When we're talking about, like I said, I, I don't agree with the word passive because it's really not passive, but when we're talking about things like memberships, you have gotta show up.

I am in my membership all the time and I have to show up every week and every day and do the things cause it's my membership. That's what people expect when they join. I know that doesn't happen in lots of memberships, but it certainly does in mine. and that's what they're paying the good money for. They're paying for me to come in and help them and support them.

So that's not normally what my clients, my...

1. Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content.
2. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience.
3. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions.
4. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires.
5. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services.

Transcript

Today’s episode of the podcast is an interview with Ryan Deiss, where we are talking all about how to scale your business for true freedom and growth.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. The evolution of online marketing and adapting to changing times
2. The key differences between growing your business and scaling your business
3. How to define your target audience for effective marketing

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

This week’s podcast is all about losing a customer and client and how you can turn what may seem like a bad situation, into a positive one. After losing a client, I thought now was the right time to discuss something that is going to happen to every entrepreneur during their journey.

On another exciting note, I’m doing my first ever challenge and would love for you to join in! The challenge is focussed on starting and building your email list. For those that haven’t started their list or those that are struggling, the challenge will have you signing up new members every single day. It’s a five-day challenge (including a private Facebook group) with tips on how to get started, what systems you should be using and lead magnets. If you’re interested in signing up, the link is below.

KEY TAKEAWAYS COVERED IN THE PODCAST

• If you have been approached to end a client relationship and it’s out of the blue, you need to face it as soon as you possibly can. Rather than thinking the worst, get on the phone and speak to them.
• It is important to apologise and ask why it is they want to end the relationship. If something was wrong, try to view it as an opportunity to learn and develop instead.
• Once you have discussed the issues at hand, you need to speak about a potential handover. You should offer to help as much as you can.
• If you’re working in social media, you need to agree a date for when you’re going to log out of everything.
• Consider whether or not you can offer any training. You can charge for this.
• If you had a really good relationship, consider sending them a thank you gift. Whether it’s a card or a bunch of flowers, they will be thankful.
• Don’t forget to ask for a testimonial, review or a referral.
• If you need the client that you’re losing, it’s normal for panic to set in. The first thing you need to do, however, is take a breath. You need to think, what if you’re exactly where you’re meant to be right now? A better opportunity, client or customer could be right around the corner.
• Panic mode can be extremely detrimental to your business so instead, you need to go out there and be as purposeful as you can. Share testimonials, post about your services on social media or ask your current clients for referrals. Step up your activity.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Not all client relationships are good ones and you have to do what is best for you and your business.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• My Experience with Losing A Client – 07:00
• How to Approach the Loss of a Client Relationship – 12:56
• The Mindset Around Losing A Client – 24:50

Transcript below

Hello and welcome to this week's episode of the podcast. How are you? So I am recording this little bit late in the day because I've had such a busy week. Some weeks are like that, aren't they? Some weeks you feel like you can take on the world, you can manage everything and you are on fire and other weeks, not so much. And unfortunately this week I've had a not so much week but anyway, it's Thursday when I'm recording this. So only another day for the weekend, which will be lovely cause it's nice to get a bit of rest and I've got some friends come around for dinner and you know what? Before I have my own business, I used to love a dinner party. I love cooking mainly because I love eating, but I used to love entertaining. I liked doing the table. If you've seen my Instagram and my Christmas table, you might get an idea of the type of thing I like doing.

And then I just really enjoy cooking and hosting and getting nice wine and nice food and all the yummy bits. So yeah, we've got some friends coming round and I am really looking forward to doing it. It is funny though, ever since having the business, I haven't...

1. AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity.
2. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency.
3. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.

Transcript

Today’s episode of the podcast is an interview with Ailish Lucas, where we are talking all about why the old way of working through and hustling till you burnout doesn't work.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. How to identify the signs of burnout and prevent it from happening
2. Using Positive Intelligence to reduce burnout and improve well-being
3. How to manage personal and business challenges with a positive mindset

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Following on from last week's episode, the next few week's episodes are going to be replays of past episodes.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. The problem with only looking at demographics
2. How to understand your customers behaviours, motivations and aspirations
3. Why you need to focus more on the benefits of what you sell, rather than the service or product itself

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

In this week’s episode I want to talk to you about outsourcing and bringing on a virtual assistant. I’m going to tell you all the benefits of bringing on a virtual assistant, and how it will actually make you more money.

KEY TAKEAWAYS COVERED IN THE PODCAST

• If you are doing a task in your business more than twice, you shouldn’t be doing it.
• Every time you are doing a task that you don’t have to do in your business, you are paying your hourly rate.
• If a task is not your zone of genius or it is a process, you don’t have to do it!
• You do not have to do everything in your business.
• In the UK, you can expect to pay anything from £25-£40 per hour for a VA depending on experience. In the Philippines, you can expect to pay between $5-$15 per hour.
• You don’t have to have a full time VA, they can do as many hours as you need.
• VAs can get things done so much quicker than you can.
• Different people can do different things, no one can do absolutely everything.
• You have to make sure you are managing your team and giving them enough work to do.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

You do not have to do EVERYTHING in your business, you can outsource it. Whilst they are doing those tasks, you can focus on the things that only you can do.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• What is a virtual assistant? 05:00
• You do not have to do everything! 05:35
• My VA experience 12:00
• Hiring a Filipino VA 13:42
• The cost of hiring a VA 19:20
• Working with a VA 23:56

LINKS TO RESOURCES MENTIONED IN TODAYS EPISODE

Ben Bellamy 

Katie Podcast Episode

Philippines Online Jobs

Slack

Loom

Transcript below

Hi and welcome to this week's episode of the podcast. How are you doing? So I just want you to pitch it for a second. I'm sat in my office, windows open. I've got a fan that blaring at my feet. I'm hoping you can't hear that too much.

And I'm slowly melting. Now I am really not one to complain about the weather, but I just really struggle when it's humid. I love the heat. I don't like sitting in my office melting and slowly my makeup falling off my face because it's so warm. So that's where I am today. Recording this podcast episode.

And I'm recording it late again. The team are so very kind and gracious to me because obviously these last few weeks have been somewhat crazy and hectic, and I am still only just getting back into the swing of things. But the other thing that's happened is obviously when mum was poorly and died and obviously I'm seeing my dad an awful lot, make sure he's okay.

I was basically putting everything on hold. So there was calls. I should have done interviews. I should have done me being interviewed and all these various things. And now of course, I've pushed them all back and they're all in my diary at once. So my days, are crazy busy as well as I've literally just come back from seeing my dad just to make sure he's all good.

So it has been a little bit of a busy few weeks, but I'm hoping now to get ahead, which would be good. However, during this crazy time, something kind of cool has finished. A project has finished for us here. And that is my new website. Now I am a huge advocate of you still having a website it's still really, really important.

And next week, we've got an interview where we talk about websites and we talk about some of the things...

KEY TAKEAWAYS COVERED IN THE PODCAST

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people!

HIGHLIGHTS YOU SIMPLY CAN'T MISS

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

TRANSCRIPT

USEFUL LINKS

Transcript

Hello and welcome to this week's episode of the podcast. How are you doing? So, a couple of weeks ago I had little rants on my Instagram stories. Because I got, I got distracted with some things online as we do, and in fact, I hadn't looked at it. Someone had pointed it to my attention, which is sometimes a little bit frustrating because of the fact of, I purposely mute things so I don't get distracted.

Anyway, and basically it was someone making out like their life is perfect and their business is perfect and they've got it all sussed and everything is wonderful and you can have what I have if you pay me money type thing. You've seen it before. We know this world very, very well. And it's got me thinking about the kind of can you really have it all?

Like, is this a unrealistic goal we are setting for ourselves? Is it something that people lie about or is it something that we can actually have? And I guess the first thing that I have to think about in answering this is what does that really have it all mean? And the truth is it means something different to everybody.

My version of having it all, whatever that sentence means, could be completely different to your version. And this is something that I am like championing again and again and again. That it is very hard for people in the online space offering a program or a service that's a one size fits all to justify, justify is not the right word to well, in my mind how they can promote that it'll work for everybody. Cuz it can't because you are different. I'm different. We learn different ways. We have different things that, you know, change our lens on life and what's important or how we see things.

So I am becoming more and more passionate about doing smaller group stuff. Now, I won't lie. When I first started in this online world, I believed that having it all meant having a humongous audience and a humongous membership, and this dream of recurring income, which meant that I could sit on a beach and work, which as we all know, is not as easy as people make out.

And I dreamed and, and imagined that that's what I wanted. And I tried really hard in the early days to get out there, build my audience, do all that stuff. And as time's gone on, I've come to realize two things, three things, many things. First, I've realized that it's not as easy as everybody makes out. Fact.

You know that, you know that I happily promote this. Two, it doesn't necessarily work like doing things on mass, mass thing...

• How mindset and manifesting works together with practical action.
• How our relationship to money affects our ability to earn, spend and save money and how it can help us create the amazing life we want.
• Why we need to be efficient with how we spend our money, but also be able to see where the opportunities are.
• Why investing in yourself as a business owner is necessary to grow your business.
• Why debt isn’t always negative, and the need to differentiate between ‘good debt’ and ‘bad debt’.
• How to know when and when not to invest in something for your business.
• How and why money issues show up differently in men and women.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

It’s important to be efficient about how we spend our money, but if we want to grow, we also need to see where the opportunities that are worth investing in for our business and for ourselves are.

HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• How to be strategic in spending your money, but not missing opportunities because of being too scared of risk.
• Why you need to reframe fear around money management to empower you to make better decisions.
• Why we need to be kinder to ourselves about the things we don’t know about money.

RESOURCES MENTIONED:

TRANSCRIPT

Hello, and a super warm welcome to this week's episode of the podcast. How are you? So we have an interview this week with the lovely Jane Walters. Jane is a financial coach and talks all things money. But what I really love about this...

In this week’s episode, I am going to be talking about getting in front of other people’s audiences to help build you, your business, your profile, your personal brand, and your social media. This is a particularly good strategy for small business owners as you are the face of your brand. We will be covering how you can do this, why you should do it, examples of what you can do, and getting over the fear of approaching someone else.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Growing a business is a numbers game – you need to get more people to know who you are and look at what you do.
• The more people that know about you, the more potential customers.
• If you can get in front of someone else’s audience, you can promote who you are and what you do.
• You can help other people serve their audience through your expertise.
• This is a collaboration so you add value to them and their audience in return for exposure to their audience.
• Examples of ways you can get in front of people’s audiences: Podcasts, guest blogging, videos, vlogs, online events, networking groups, workshops, takeovers, and interviews.
• Don’t let the dear of someone say no put you off from approaching people – the worst thing that can happen is that they say no!
• If someone says no, ask for feedback.
• Set your goal as being a number of people you approach instead of the number of yes’s you get.
• Make a commitment every month to ask X amount of people.
• Try to pick people who serve the same audience you serve.
• Make sure you can add value to their audience – it has to be a good fit.
• Do your homework before approaching someone.
• Don’t let the size of someone’s audience put you off asking.
• Prepare a bio and headshot to send when they say yes.
• Have a good call to action such as social pages, lead magnets, podcast or website – think about where you are sending them.
• Promote all guest appearances on your own social media – this shows a lot to future people you work with.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

It will take time, you may get some rejections, but the more you do it, the more it will happen!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• Why it is important to get in front of other people’s audiences – 04:51
• Ways to get in front of other people’s audiences – 07:40
• Getting over the fear – 09:57
• The process – 17:46

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

My 90 Day Programme

Apply to be on my podcast

DM me on Instagram

Want the transcript – click here

Today’s episode of the podcast is an interview with Liz Mosley, where we are talking all about the challenge she set herself to receive 100 rejections in her business, what she learned and why embracing rejection is important for your brand!

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Overcoming embarrassment and shame in personal and professional growth
2. The concept of "failing forward" and how it can help you learn from your mistakes and move forward quickly
3. Practical tips on how to pitch to be a guest on a podcast and what you need to consider

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

KEY TAKEAWAYS COVERED IN THE PODCAST 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

However much time you can set aside, put it on your calendar for the rest of your year to make sure you get it done.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

TRANSCRIPT

Hello and a very warm welcome to this week's episode of the podcast. Now. If I sound a little different and if there's background noises that aren't all the same, it's because I messed up a little bit. And you know me authentic to the core. I will always tell you what's happening in my world and where I mess up because it's really important to know that because we are business owners, we make mistakes.

No one is perfect. And when we look at these people [00:02:00] online and think, Oh my God, they're so amazing. No, no, they're not. Like it's great show they're putting on, but everyone has failures, everyone makes mistakes. So I had a really busy couple of weeks. I had, well first I was off cause I had an operation, which I'm all recovered from.

All good now, which is great. Then I went straight into an in-person event that I held in Birmingham. Then from that event, I went straight into a week on of insider experience, which was phenomenal. So if you missed it this time, we're gonna do it again in January. So make sure as soon as I have the dates, I will get that in your diaries.

And then because I'd been off and had these various things, all my meetings and all my calls and everything got pushed into one week. And then I was going to Nashville the Monday this week. And I thought I was organized. And then I sat at the airport on Monday morning and turned right to my husband and was like, OMG.

I haven't recorded the podcast like I'm normally so far ahead. [00:03:00] The interviews are so far ahead, but I just like everything I'd done ran out and I hadn't recorded it. So I sat here in the lovely Mary Hyatt's

KEY TAKEAWAYS COVERED IN THE PODCAST

• Let’s all be kind right now.
• The main 6 areas of focus in your business – Sales, Emails, Social Media, Teams & Systems, Content and Community.
• You need a clear plan of what you are going to work on next to take your business to the next stage.
• To sustain a business you need the 6 key areas in place.
• My growth path gives you a clear, actionable plan to follow to get to the next stage.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

To create your dream business you need to work out what you want, make a plan to get there and work on your mindset.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• My new quiz and how it works
• How my Dream Business Growth Path works
• Stories about my amazing members who have created their dream business

RESOURCES MENTIONED

TRANSCRIPT

KEY TAKEAWAYS COVERED IN THE PODCAST

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

There is a different confidence and power that comes with mid life, and when you embrace it, it’s really beautiful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

If you offer a one to one service or are thinking about it, you are going to love today's episode.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Janine's 'Reverse Niching Principle' explained
2. How to confidently price high-value services
3. Top tips for selling one to one services, focussing on risk removal and social proof

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is perfect for those who need that little bit of an extra push. Natalie talks us through her tried and tested process, telling you how you can make the most out of your content in a fun and practical episode.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Although you may spend hours perfecting your blog, podcast or social media, creating your content is actually less than 50% of everything that needs to be do when it comes to making the most out of your incredible content.
• It’s important not to be over ambitious to begin with, as you’re leaving a standard of expectations your followers will start to expect. Ideally, you want to start small and know your limits.
• Having a process in place is the best way to ensure you’re doing exactly what you need to, every single time.
• Repurposing the content you have created for one platform can be incredibly easy. For example, if you create a YouTube video you can use Rev.com to request a full transcript.
• When creating new content, make sure you’re thinking about whether or not you link back to content you have previously created. Whether you do it throughout your content creation or you spend 5-10 minutes adding it in at the end, it can be incredibly beneficial.
• Create a content audit sheet. This will detail everything you need to know about each episode you have created.
• Create your processes before you need to create them.
• No one is going to see the amazing stuff you have created if you don’t put it out there.
• If you’re not skilled at something, outsourcing is a great investment. There is no shame in outsourcing parts of your processes.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

If you take anything from today it should be that once this episode is finished you need to sit down, grab a pen and paper and start planning your processes. If it helps, set up a spreadsheet that your whole team can get involved with.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Introducing Natalie – 07:48
• A Step by Step Guide to the Steps That Should Follow Publishing a YouTube Video – 17:20
• Repurposing Content for Other Platforms – 30:00
• Linking Back to Previous Content and Using A Content Audit Sheet - 35:45
• Promoting Your Content – 43:00

Transcript below

Hello, and a very warm welcome to today's podcast episode. How are you doing? How has your week been? Mine has been good, busy, few trips in and out. I'm recording this right before I head off to California for two whole weeks. I can't wait. Now, I'm not going over for a holiday. I am going over for work reasons, but obviously working in California in the sun is obviously way nicer than sitting in my office in a very grey looking England. I am really, really looking forward to going over there. Also, the other really cool thing about going over there is that I get to meet up and see lots of people that live over there and I only ever see when I'm over in California. That's going to be super cool. Very much looking forward to that. It's my last trip of the year out of the country anyway, so that's cool. Yeah, I'm looking forward to that.

Anyway, onto today's podcast episode. We've got an interview for you today, and this is my very lovely friend Natalie Hailey, who helps businesses basically use their content to full effect. Now, you know I am a massive advocate for you to produce content, I.E., a blog, a vlog, a podcast, a live video show,...

In this week’s episode, I am going to be talking about finding your mentor in your business world and why you need one. We will also be covering how you can find the right mentor for you and what they can do for you.

KEY TAKEAWAYS COVERED IN THE PODCAST

• A mentor can be someone who doesn’t even know they are your mentor.
• A mentor is someone you can look at and help to guide you, giving you that encouragement and hope that you need to grow your business.
• A mentor should be someone who is a few steps ahead of you so you can aspire to that – they are a good example for you.
• A mentor should also have similar values to you that resonate with you.
• Your mentor should make you think – “This is possible”.
• Your mentor may change throughout your career as you grow and change.
• Follow people and watch their content to see if you resonate with them and feel inspired by them.
• Consume content and you may even want to invest in training, program or memberships to get closer to people who inspire you.
• If someone’s free content helps you, take it to the next level and invest – you never know where it could take your business.
• You don’t have to join memberships or buy courses, but it may really help.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

If you like what someone does and how they do it, join their online program or membership so you can get even more from them.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• Some exciting updates – 00:52
• What is a mentor? – 09:14
• How to find a mentor – 23:40

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

FREE training – 5 easy steps to market your business without feeling confused or overwhelmed.

Join my academy!

Want the transcript – click here

Today’s episode of the podcast is a gentle reminder of the basics that we should all be getting right with our social media.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. What consistency should look like in an ideal world
2. How to proactively engage on your social media
3. What a call to action is and why it's important

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

This week’s episode is an interview with the very lovely Sarajane Case who is an expert in all things enneagram. We talk all about what the enneagram is and why it’s good to know which type you are, as well as the different enneagram types and identifying yourself.

KEY TAKEAWAYS COVERED IN THE PODCAST

• The Enneagram is a personality typing tool that is self-guided and it is motivations based so we can understand why we operate the way we do.
• Types of Enneagram: Type 1 – The Perfectionist/Performer, Type 2 – The Helper, Type 3 – The Achiever, Type 4 – The Individualist/Romantic, Type 5 – The Investigator, Type 6 – The Royalist, Type 7 – The Enthusiast, Type 8 – The Challenger and Type 9 – The Peace Maker.
• The Enneagram diagram is a circle with 9 numbers all the way around, then there are wings either side of your chosen type which you lean towards one more than the other.
• We need to get to the root of what we need and understand what it is that we are craving.
• Enneagrams give us the information of what patterns we tend to repeat over and over again.
• By identifying your enneagram type, it helps to get to the root of what is holding you back and get to our growth pattern faster.
• It is important to understand that not everyone thinks the same as you and motivated by the same things you are.
• You don’t have to be your Enneagram identity all the time.
• You have to learn to create space between your thoughts and your reactions.
• The Enneagram is a map that gives us information, we can add the tools we need to work with it.
• You need to enjoy the journey and the process, rather than completely focusing on the accomplishment.
• There are many factors in the Enneagram, so every person is going to show up differently to another.
• There are 3 subtypes to every Enneagram number: One to One, Self-Preservation and Social. They are what you think you need to do to survive.
• Most people when they read their type feel embarrassed or as though they have done something wrong.
• We need to have compassion with ourselves and what we have learnt through life.
• We have to remember the best of you sometimes gets held back, and that’s okay.
• Everyone in our life is getting the overflow of how we talk to ourselves, so if we allow ourselves to rest, we can allow others to rest.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

The enneagram is a great way to identify what motivates us and why we react certain ways to certain things, it is a tool we can use to understand the root of what we need. But, it is important to remember that we are not defined by our number and we must be compassionate with ourselves and others.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• An Introduction to Sarajane 08:00
• What is an Enneagram? 10:30
• The Different Types of Enneagram 12:40
• The Benefits of Identifying your Enneagram Type 15:05
• The Meaning behind Enneagram 3 18:51
• How to Use Your Enneagram 27:20
• Enneagram Connections 32:00
• Enneagram Subtypes 33:20
• You Are Not Your Number 39:15
• Where Does Your Enneagram Come From? 41:03
• Sarajane’s Book 48:00
• Managing a Large Instagram Account 49:35

LINKS TO RESOURCES MENTIONED IN TODAYS EPISODE

• Enneagram Questionnaire
• Sarajane Links – Instagram – Instagram
• Book

Transcript...

KEY TAKEAWAYS COVERED IN THE PODCAST

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

If you set a goal, you need to have an actionable plan of how you’re going to achieve it!

Transcript

Hello and welcome to this week's episode of the podcast. How are Things? So how have you started off in the year? Now, it's been really interesting speaking to my community and seeing how I've been, because a lot of them have had a very slow start of the year, and I did the very first week. You know, I said to you before Christmas that basically during Christmas, I always plan to do so much work that I feel like I must have three months off.

I did nothing. Now, this must be for the first time ever that I didn't use that time between Christmas and New Year to get some work done. And I don't really know why I didn't do anything. And I'm quite happy that I didn't do anything. And it does mean that I perhaps came back into this year thinking, oh, I feel behind, but not really behind when no one's behind.

We just set ourselves a kind of, you know, task of when we want things done by. There's no race. I had a pretty slow start to the year. Also, I dunno about you, but I was so tired. So even though I did nothing over Christmas and New Year, pretty much nothing. I was still absolutely shattered. And also there's been loads of illnesses.

I know I sound a bit funny. I've just been sneezing. I'm absolutely fine. Yeah, there's been loads of illnesses and people have not been right and. Anyway, so I feel like lots of us have come into this year not quite firing on all cylinders that we might want to be. One thing that was really interesting was I went on with a session with Mary, my coach, at the beginning of the year, and I said to her, I'm really tired and I don't feel very motivated, and I'm just really exhausted.

And she's like, is that you or is that someone else? Now, You might be similar to me, where I am a bit of an empath and I take in people's feelings, which is a really, like, it can be really positive. It means I can understand very quickly how my members are feeling and before they've even opened their mouth, I normally know whether they're not very happy or if things aren't going right or you know, or if they're super happy, like I kind of get a feeling straight off the bat. But it also means that I take in a lot of other people's feelings and I can sometimes forget whether they're my own or whether I've taken them from someone else. So of course, me listening to everybody saying, I'm so tired, it's been, you know, really hard start to the year.

Of course, I was saying the same, and Mary sat there and was like, and just want us to have a minute and decide, and we did some kind of, you know, meditation exercise and, and is this you or is this someone else? And you know what was so fascinating? We got to the end of the meditation. I was like, oh yeah, no, that's not me.

Yeah, no, it's not me that's super tired. I've obviously picked that up from somewhere else and I'm carrying around as if it's my own,...

Today’s episode of the podcast is an interview with Aneta Ardelian Kuzma, where we are talking all about how can we align our daily choices in order to help us achieve our goals.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Productivity habits and rituals to help you be more successful
2. Setting boundaries and protecting your energy as a busy business owner
3. How to know when you're being kind to yourself and when you're self sabotaging

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

KEY TAKEAWAYS COVERED IN THE PODCAST

• Overcome Camera Shyness: Learn how to feel more confident and authentic in photos, so you can showcase your true self for your brand.

• Invest in Professional Photography: Professional photos are worth the investment because they can significantly impact how your business is perceived and help build a stronger personal brand.

• Leverage Photography for Visibility: Use photos strategically to enhance your personal branding and connect with your audience on a deeper level.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

This week’s episode is a little different to usual. I wanted to give you all a little update on what has been going on and some of the lessons I have taken from this situation. It is only a short one this week but I am going to rest up and be back next week. 

KEY TAKEAWAYS COVERED IN THE PODCAST

• At some point in our lives, we will all have things happen that are beyond our control and we have to deal with, and it’s ok to stop and take in what has happened.
• Sometimes we have to listen to our bodies and rest when we need to take time off.
• Your health should be a priority.
• When something bad happens, the only thing we can do is change how we react to it.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Life sometimes throws things your way that you can’t control, and unfortunately we all have to go through hard times and things that feel very unfair in our lives. The important thing is to remember that it is ok to take a break and listen to your body, your health has to be a priority and everyone will understand.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• What’s been going on? 01:06
• Dealing with bad situations 04:03
• A lesson to takeaway 06:58

Transcript below

Welcome to this week's episode of the podcast. Now I need to warn you straight off. This is probably going to be the shortest ever episode that I've done. But when I started this podcast, I made a commitment to show up in your ears every single week, regardless of what had happened, regardless of how much work I have on. Because when you create content for people, when you want to help people through content, that's what you do. You make a commitment and you show up.

What’s been going on?

So when life gets a little bit busy and a little bit in the way, sometimes that can be a really tricky thing to do. And honestly, to say that life has got in the way over these past couple of weeks is a little bit of an understatement. So to kind of frame this, I, I wrote an email a couple of days ago to someone cause I had to rearrange something.

I'd made a commitment to record for inbound. I'm speaking at inbound this year and they'd had a delay from me anyway, getting the stuff from me cause because of stuff I'm going to talk about in a sec, but they'd already had this one delay and then I've been booked into record my, my session. And I had to email them and basically say, I'm so sorry, but something else has happened. And as I wrote the email for the first time in forever, I felt like I was one of those kids at school who was just making stuff up and you're like, Oh yeah, you couldn't get your homework in because of what reason now? Oh, whatever. Yeah. I believe you. Because honestly these last few weeks in my life it's felt like that a little bit. So these are all personal reasons and maybe this episode might be a little bit too much information. So I hope not.

But I mentioned last week that my mum had passed away. So about five, six weeks ago, we were given the diagnosis that she had got terminal cancer and completely out of nowhere, she just got poorly and passed away, which was a awful and you know, obviously kind of life changing experience. And then about a week into her, once she passed, we were helping my dad and, and running around and doing everything. And my sister and I. I'm one of three sisters, but my, my sister and I are probably both Enneagram threes and we jump into action and we've been doing all the organising and sorting everything out for the funeral and, and organising everything. And about a week into doing that, I then felt really unwell on Sunday night. And I'm recording this on Thursday right before you're listening on the Monday.

Um, so I'm really up against it, but it felt really weird on Sunday night. Anyway, got a very long

This week’s episode is a practical episode, with lots of incredible tips from Amy Woods, an expert in repurposing content. In her business, Content 10x, Amy takes a core piece of content and ensures she maximises it to its full potential. Whether your core piece of content is an article, a video or a podcast, Amy shares her top tips for creating various other pieces of content alongside it, without taking up too much of your time. If you’re looking to put more content out into the world, this is definitely the episode for you.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Repurposing content is split into two different sides – promoting your core content and then taking the message of your core content and communicating it in various different ways.
• You should be promoting your content in various different ways. Whether that’s a teaser image, a launch post, a reminder post or various different posts throughout the launch period. Sharing your own content is never a bad thing, especially if you’re getting a conversation started.
• Having longevity in your repurposing strategy is valuable. This means thinking about SEO and search queries for Google, YouTube and other popular platforms.
• The lifespan of Tweet is 18 minutes, so don’t worry about scheduling lots of your own content. Not everyone is going to see it.
• You need to look at the existing resources and the skills that you have, thinking about what steps you can add to your content creation processes that would allow you to repurpose content easily.
• If you don’t think you have the time to repurpose content, you may want to consider outsourcing it to someone else.
• Blog posts are one-dimensional, which often makes it hard to repurpose. When it comes to your copy, however, this is something that can be shared in various different places. From sharing it on LinkedIn to using it on Instagram Stories, it’s an easy jump. If it helps, create some graphics using Canva.
• If you’re looking to make a video or podcast out of a blog post you have written, you can use the post as a way to structure any further content you make.
• Lumen5 is a great way to repurpose your blog post into a video. The software will pull out the main points of your blog post, making a video for you.
• Live video is a great starting point when it comes to content as it’s an experience for your followers, helping you to build a community. It gives people access to you and it’s authentic content.
• If you have published a live video, you can extract the audio and potentially use it as a podcast episode.
• Write key discussion points from your videos and turn them into a blog. The same applies to podcast episodes when you’re creating show notes.
• When creating a podcast, you may also want to consider having a transcript.
• If you’re talking about visual content in a podcast, it helps to have visual content that goes alongside it. This could be a content upgrade and lead generation tool.
• Repurposing content doesn’t necessarily have to be breaking down content, but it could be building it up too. For example, you could turn 10 blog posts into an eBook.
• When it comes to repurposing content that people have paid for, you need to be as transparent as you possibly can. Whilst you can’t give everything away, there are ways in which you can share some of the information you’re using in paid content. In a sense, you want to create a sense of FOMO.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Although you may feel like you don’t have time, you need to think about whether or not your schedule is too tight. You should have time to repurpose, so make sure you’re making time for creating new short-form content that is based on the long-form content you’re already producing.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Introducing Amy –...

This week’s episode is all about bringing emotion into your marketing. As business owners it’s super important to use emotion, especially if you’re trying to be authentic and build a tribe. Your tribe, of course, are the people that will connect with you, engage with your posts and eventually become loyal customers. Throughout the episode I’m going to discuss the positives of using emotion and the difference it can make to your marketing.  

KEY TAKEAWAYS COVERED IN THE PODCAST

• Emotional marketing is marketing to your customers and audience in order to get an emotion out of them. By provoking this emotion, you encourage engagement. 
• Think about the last thing you shared on social media. Was it based on an emotion? What emotion was it?
• It is much easier to relate to someone if you feel something. 
• Not every single post needs to evoke emotion. Not only will your feed become an emotional rollercoaster for you and your followers, some things just don’t warrant a lot of emotion. 
• People tend to buy with their emotions. Even when you’re talking about a practical product, people will buy through trust. 
• The very first thing you need to consider when it comes to using emotional marketing is your target audience. If you’re trying to use emotion to build your community and sell your products, gauging your target audience wrong could catastrophic. 
• If you want to evoke and emotion, storytelling is a great tool to use. 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

You can evoke ANY emotion through marketing. From admiration and happiness to anger and sadness, it’s important you know exactly what emotion you want people to feel. 

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• What Is Emotional Marketing? – 03:18
• Why Is Emotional Marketing Important? - 04:24
• What Do You Need to Consider When Creating Emotional Posts? – 10:30
• How to Evoke Emotion in Your Posts – 14:30
• Incredible Examples You Can Use in Your Marketing – 20:00

Transcript below

(00:32)

Hello and a really warm welcome to this week's episode of the podcast. How are you doing? I can't believe that we are almost, well I'm not going to say towards the end of the year, but we are obviously in the latter stages of the year. It's going so, so fast and my November is absolutely jam packed. I am talking at lots of amazing places, so if you're going to be seeing me then please please please come up and say hi and let me know that you listen to the podcast. I love meeting people. So definitely come and say hi. But yeah, it's going to be a super busy November. And before I know it, It's going to be December, which is just crazy. But anyway. So this week I am doing a solo episode. I wanted to talk about something as having a real brainstorm...

Today’s episode of the podcast is all about the new social media platform that everyone is talking about - Threads!

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Why the issues you face with social media isn't necessarily about the platform you're on
2. The hockey stick effect of consistency
3. The most valuable resource you have as a business owner

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript 

Today’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when creating your own blog posts for your business.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Blogs are incredibly to set up and if you want to post regular content, it’s a great place to start. Both the cost and barrier to entry are really low.
• If you’re posting a blog post, the first thing you need to think about is what you’re going to be writing about.
• When it comes to thinking of ideas, batching is a great approach to take. Although you may not write them in batches, writing down lots of ideas at once can be really effective.
• If you’re looking for ideas, try taking a look at what other people are posting or Google things in your area. Answerthepublic.com is a great place to do this.
• Once you know what you’re going to be writing about, you need to think about the keywords you’re going to be using in your post. As you write your post, you can drop these keywords in.
• When it comes to writing your blog post you need to find a method that suits you. Whether that means writing it yourself or outsourcing to a content writer, you need to ensure it is something you’re comfortable with.
• Come up with your blog post title last as this will ensure it is as relevant as it can be to the content you’re sharing.
• When creating content, you need to try and link to as much of your own content as you can.
• To make creating images easier, having a drag and drop framework you can use is a great way to speed things up. Canva is a great resource for this.
• Once you have created your image, you need to start scheduling it on each social media platform you use. Think about whether or not you can repurpose it and post several times.
• Create a short link that will make it easier to access your content.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

A call to action doesn’t always have to be about sales. A call to action could be say hi on social media, comment down below or sign up to my newsletter.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Why Should You Be Creating Blog Posts? – 07:01
• Starting Your Blog Post - 08:25
• Choosing Your Keywords - 11:20
• Writing Your Blog Post – 13:00
• Proofreading Your Blog Post and Coming Up with A Title - 14:20
• Make Sure You Have A Call to Action - 17:45
• Linking to Related Content – 19:00
• Do You Have an Image for Your Post? – 20:47
• Social Media Scheduling and Email Marketing - 22:30

Transcript below

Speaker 1: (00:32)

Hello and super welcome to this week's episode of the podcast. How are you doing? So I've seen recently that I've had some lovely new listeners reach out to me and say that they've just found the podcast. So if you are new to the podcast, welcome and I am your host Teresa Heath-Wareing. And if you are struggling with social media and digital marketing trying to work out how to manage all of this mindfill your business, then you are absolutely in the right place. Every week I deliver a podcast episode to you. I normally do one that is solo followed by one that's an interview and the solo ones tend to be kind of a bit teaching. And then I interview some amazing people and have been very lucky to interview some phenomenal people in not only...

At the request of one of my Instagram followers, I am going to talk about the important of authenticity in social media. Whether you’re running a business or you are your business, being authentic is essential if you want to grow. This is going to be a jam-packed episode filled with lots of tips and tricks, so make sure you have your notebook handy.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Authenticity is the quality of being real or true. It’s a bit of a buzz word in marketing, but for very good reason.
• Social media changed everything in marketing because consumers became even more powerful. They had bigger choices and the lines to communication between consumers and brands were opened. It allowed brands to build trust and gave consumers a voice.
• User generated content is great when it comes to authenticity because it allows you to show that other people think you’re great too.
• Social media was a blessing and a curse, as people could manipulate the content that they show people. Fake marketing, unclear advertisements, paid influencers, celebrity endorsements and clickbait all led to people stop trusting brands.
• If you can build trust over time with authenticity, your customers will be loyal for years to come.
• If you are your business it is easy to show your personality within your business. If you don’t want to show your face, you don’t have to.
• Listening and responding to your audience is one of the most important things you can do when it comes to authenticity. If it helps, put people in groups and categories so that you can respond to them easily.
• Being open and honest with your audience is really important when it comes to authenticity. We are all human and mistakes are okay.
• In order to relate to your audience, you need to know who they are and how you can relate to them.
• It’s okay to admit you were wrong and it’s important to say sorry.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

It is so important to have someone who supports everything that you do. Whether it’s a friend, a family member or your partner – having that support is vital when it comes to success.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• What Does Authenticity Mean? – 07:30
• #1 Show Your Personality – 15:28
• #2 Listen and Respond – 18:00
• #3 Be Transparent - 24:30
• #4 Relate to Your Audience - 28:40
• #5 Say Sorry - 34:07

Transcript below

Hello and welcome to this week's episode of the podcast. How the devil are you? So this is the first episode of recorded since we did the hundredth episode and it was such fun. I have to say it had so much nice feedback. So many of you messaged me and talked to me about what you thought of the episode and how different it was and how fun it was for you to get a bit of an insight around I guess my family and my home and my husband and yeah, I loved it.

I was really, really pleased at the feedback and also Paul and I did a live on Facebook on my Facebook page. I'm going to link it up in this show notes and that was so much fun and honestly the people who were online were like, please can you do this as a regular thing, which I don't want to give my husband too much of a big head. He'll be taking over the business before I know it. But it was so much fun and it was really great to chat about work and answer questions and just how it all works. And again, I've got some really nice feedback from people in terms of how it might work with them and their relationships and what support networks they have.

So just really quick on this, actually, I really want to encourage you to make sure you have that support network because honestly, if I didn't have the faith of my husbands that I can do this and this is going to work and we're going to be amazing, then I don't think I would have

Today’s episode of the podcast is an interview with Shayla Boyd-Gill who is a family, freedom and affluence mentor and creator of Luxe Your Business. She shows women entrepreneurs how to have it all whilst doing what they love. We talk about how you can sell without feeling horrible, your money mindset and how she juggles home-schooling her 6 children whilst running a successful business.

KEY TAKEAWAYS COVERED IN THE PODCAST

•  Show up with confidence and as a business from the start.
• Your business needs to work for you – giving you the freedom to not have to sacrifice your time with your family.
• Give people the skills so they are not reliant on you – otherwise they will always have to come back.
• When you sell a high ticket item, you need to bring value to your customer and deliver what you’re promising.
• You have enough experience to sell your high ticket item.
• People will pay for what they want.
• If you don’t have an abundant mindset, you will prevent yourself from asking for what you truly want.
• What money stories are you carrying? What are your beliefs? Did something happen around money in your life that has changed your money mindset?
• Higher ticket clients save you time.
• When your clients have invested more money – they will do the work.
• You can’t sell when you’re desperate – people will feel that energy.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Until you stop treating yourself as if you are a liability, you will always struggle to charge your worth – remember, you are an asset!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An introduction to Shayla 05:36
• Showing up with confidence 11:29
• Juggling being a mum and a business owner 18:55
• Creating the schedule you desire 26:05
• Selling higher ticket items 30:40
• Money mindset 33:20
• Working with high ticket clients 38:44

CHECK SHAYLA OUT:

Website

Facebook

Instagram

Twitter

RESOURCES MENTIONED

FREE Email Masterclass

Transcript Below

Hello and welcome to this week's episode of the podcast. How are things? So this week I've got a great interview for you, but before we jump into that, I just want to remind you again, that I'm going to be doing a live email list-building masterclass. It's going to be about an hour long. There on the 29th of June. And if you head over to teresaheathwareing.com/emailmasterclass, then you can find all the details. But basically we're going to look at how to get your first 100 subscribers and the do's and don'ts of building a list.

Some of the pitfalls you should avoid, and some of the ways to help accelerate building your list. So, if you want to join me for that, then please do come along. I would love to see you and you get to pick my brain, ask me questions, which you know is always nice. Okay. This week we got an amazing episode because I interviewed the very lovely Shayla and I'll do her proper intro in a sec.

But basically we talked about money and charging and selling. Things that I think most of you listening are probably like, "Ooh, not so much thanks." And I think I know lots of you are female. And I think for women, sometimes that is a very difficult thing to do, to have faith in what you charge. To feel...

Today’s episode of the podcast is an interview with Nikita Williams, where we are talking all about how to run a successful business whilst living with a chronic illness.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. How to stay productive when dealing with brain fog
2. How to approach decision making whilst managing flares
3. The power of finding strength in accepting life with chronic illness

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

In this week’s podcast, I have the lovely Jamie Cross who is a wife, mother of four small boys as well as one on the way, and an 8 figure entrepreneur who runs an organic skincare company – MIG Living and an international movement – the HER effect. We talk all about how Jamie grew her business from the bottom to the top and the story of how Jamie’s business plan came to her.

KEY TAKEAWAYS COVERED IN THE PODCAST

• A successful business is built on solving problems for people.
• It takes a long time to get your product/service right, it is not just an overnight process.
• You may have to go back to the drawing board numerous times before you perfect your product.
• Listen to feedback and what your customers say to make sure your product is right.
• You have to keep going and push through the hard parts.
• It is important to know which phase of your business you are at.
• Understand who you are and what you stand for in your brand.
• You have to know who your target customer is so you can speak to them through your marketing and online presence.
• You don’t have to have amazing packaging/website/labels/logo when you first start out, it is a process.
• Your fortune is in your follow up – repeat purchases are very profitable.
• In order to get yourself out of your business, you’re going to need to hire.
• It takes a lot of work to run a successful business.
• You have to learn, develop and change through your life to progress.
• Action creates clarity and action cures fear.
• If results don’t happen, take it as a learning opportunity.
• You may fail at first, it is natural.
• Look at which areas are draining you as an entrepreneur – those are things you want to eliminate.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Being a business owner is hard, it takes a lot of work and you have to be patient, but it will all be worth it.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An introduction to Jamie – 08:09
• Following your business dream – 11:20
• Starting a business – 15:53
• Buying patterns of customers – 26:40
• Replacing yourself in your business – 28:18
• Believing in yourself as an entrepreneur – 35:52
• Hitting 8 figures in business – 38:40
• Growing and running a successful business – 44:35

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Sign up for my FREE training – How to successfully market your small business.

Check out MIG Living

Transcript below

Teresa: Well, hello there and welcome to this week's episode of the podcast. As always I am your host Teresa Heath-Wareing. I used to say that a lot at the beginning, and I didn't say it it's all now, which is funny because surely there's people that are new to the podcast.

Maybe they don't know that I'm the host. Anyway, if that was you, you do now know I'm the host one odd way to start my podcast. But if you are a regular listener you know that you could just be expecting anything, I feel like I wing this most of the time, which I think we do in life. Generally, if I'm honest, I had a call with one of my 90 day people and she was talking about the factors, you know, I don't really know what I'm doing. And I said, I don't know any of us, really do. We just do the best job that we can at winging it. So, uh, yeah, that was a bit of nod start but anyway, how are things, how are you doing? So this week I've got an interview...

Today’s episode of the podcast is all about the challenges of balancing personal life and business when things are not going as planned.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Practical action you can take to keep moving forward
2. Being able to prioritise what needs to be done
3. The importance of giving yourself grace and practicing self-care

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Today I am excited to welcome the lovely Victoria Fleming to the podcast. We all know that no one likes to talk about sales and when it comes to money, it’s often considered a taboo subject. Unfortunately, everyone needs to be able to sell their product and service so despite it being a topic that entrepreneurs don’t like to discuss, sometimes you need that all-important advice that will help you improve your sales strategy. As a sales expert, Victoria is just the person to show you how.

KEY TAKEAWAYS COVERED IN THE PODCAST

• When it comes to marketing yourself and not your business, it can feel a lot more personal when someone says no.
• If you don’t feel 100% confident with what you’re selling, start collecting the good feedback you have. Include testimonials, projects that have gone well and compliments you receive online. Ultimately, that is what you’re selling – a bag full of amazingness.
• Entrepreneurs set up their business because they’re brilliant something, forgetting that there are lots of other things you need to consider too. Sales, of course, is one of those things.
• Not focussing on sales is like sitting there and waiting for the phone to ring.
• Being personal is important as often, when it comes to the internet, things can feel like a bit of a mass approach. If you’re more personal, your approach is always going to feel less like you’re trying to sell.
• It’s important to have conversations with your target audience.
• Think about your customer avatar in detail, including what their main struggles are in relation to your products and services. How can you solve their problems?
• One of the hardest things about sales is closing, however, there are steps you need to take in between that are just as important.
• The first thing you need to do is identify who the person in front of you is, then you need to ask them questions to find out more. Once you’ve repeated what their problem is, you can then introduce your solution.
• Don’t run away from objections, instead use it as an opportunity to ask questions. For example, if someone says they can’t afford you, you could say ‘okay, do you mind telling me a bit about the budget you do have in mind?’.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Sales is about problem solving. Your products and services help people and solve their problems, so telling people to ‘buy you stuff’ is helping them. If you have a solution to someone’s problem, you should tell them.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Introducing Victoria – 03:00
• Marketing Businesses vs Marketing You – 04:15
• Why Do People Hate Selling? - 14:40
• Sales Is Like Problem Solving – 20:00
• Closing a Sale & The Sales Process- 28:35
• Dealing with Objections - 41:01

Transcript below

Hello, and welcome to 2020. This is my first official podcast of the new year and the new decade, and I am super excited about it. I have to say I always love a new year. I love that thought of a fresh start, tidying my desk, starting things afresh, writing a new notebook. It's so sad, starting my new planner, making goals, and as you know if you've been listening to the podcast I did some work a few weeks ago about setting new goals for this coming year. I've spent quite a bit of time doing that, and I've now done it. I am all up and ready for the new years, so I'm super, super excited about it.

What about you? Have you done your plans? Are you ready? Do you feel positive? I hope so. If not, come and find me. Come and give me a DM. Let me know what's up. Let me know what I can help you with because as you know I always want to make sure that I produce content, and create podcast episodes that really help you with your business, and today's is no exception.

Today I am really, really excited to...

Today’s episode of the podcast is an interview with Kimberly Swenk, where she talks openly about her experience with facing numerous personal struggles and shares how she managed them whilst still being able to run a successful business.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. How Kimberly stopped herself from going down a rabbit hole of depression and failure
2. The actions Kimberly took to ensure her business didn't disappear completely
3. Kimberley's experience of guilt and how she learned to show herself grace and empathy

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcription

Today’s episode is a very special one because it is officially my 200^th podcast episode! I have my lovely husband Paul joining me for an ‘ask us anything’ style episode with questions from my amazing community.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Diane from Shine Business asked what camera I use and about my home studio set up. I use a Panasonic G7/G85 for my camera, I have two LED lights and a tripod that connects to my desk that keeps everything at the same height. I have an AudioTechnic Mic for my podcast and a road mic for interviews and speaking. The camera lens I use is 20mm Lens Panasonic f1.7.
• Diane also asked what eye makeup I use – I use Naked palettes from Urban Decay and also use some from Younique.
• Wendy Hill from Hill Start Nutrition asked what is on our travel bucket list – On Paul’s is Yellowstone National Park and mine is Japan. Wendy also asked if any of my family actually know what I do – the answer is, not really!
• Laura from cruise coaching asked how long it took for me to get consistent clients and income – After the first year or so, I took on a VA to help with consistency which then helped my whole business to be more consistent.
• Nic from In Craft Corner asked who we would have a conversation with dead or alive who would it be – I said Breneé Brown and Paul said Richard Branson.
• Nic also asked if I have any tips for someone who wants to become a public speaker – this has a lot to do with your confidence but know your subject inside and out. Be completely yourself! Start small and just start doing it.
• Jo from The Foodies asked if we had one day’s notice to do a dinner party for lots of important guests, what would we make? – I would make my famous Beef Wellington and Paul would make Sausage, Chips and Beans!
• Karuna from Soul Enterprise asked what questions to ask a marketer you might want to hire – If they have worked in your industry that could be a good thing but they don’t have to have. I would ask what experience they have and what they do, have a look at their own social media and see what it’s like! How are they educating themselves and keeping up with the latest trends?
• Kate from Workflow with Kate asked what is the most ridiculous thing you have ever heard someone say? – People who think they know everything and are arrogant – there is always something to learn and learn from!
• Kate asked Paul what the most useless thing he has ever bought is – some 20cm wide curtains!
• Kate asked what our best pieces of advice are – Paul said don’t get stressed too much about everything, try and be positive and not keeping thinking about the negatives that could happen. I said what if this Is exactly where you are meant to be right now? There is a reason for everything.
• Caroline from Hunkington House Kitchen asked about my daily routine and how I plan it with distractions – It is all about your season of life, be realistic and understand your limitations. Try to get up 15 mins before you know your children will be up to have some time for you. Plan what you are going to do every day whilst looking at your diary and don’t beat yourself up!
• Caroline also asked how I feel giving advice and helping other business owners – It is the best thing ever knowing I can support people with their business and...

This week’s Small Business Superstars is Phil King who is a freelance voice actor, supporting actor, photographer, and audio engineer.

A little bit about Phil’s amazing business…

Phil is primarily a voice actor but over the last 12 months, Phil has had to extend his business due to the current situation so has been helping creatives with their podcasts and actually edits this podcast too!

What one marketing thing made a difference to their business? 

Found a course by Jonathan Tilley who helps creatives get online – the course was to build your email list. He then spend time researching people who may need a voice actor and personally reached out to them to introduce himself and get to know them better. The important thing about the emails Phil sent is that they were all personalised with the research he had done.

Phil also created a side hustle – The Podcast Assistant which was for a separate target market to what he was previously doing. Phil then decided to do my Build Your List course and created tailored lead magnets to get his new list started.

What difference did it make to them and their business? 

It was a hard slog and a long time on the internet every day but it worked – it gave Phil the client base he has today who often return for repeat business.

Where you can find Phil

Website: www.kingsvoice.co.uk www.mypodcastassistant.com

Instagram: @philipbrettking @podcast_assist

In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career.

We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions. 

In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online.

KEY TAKEAWAYS COVERED IN THE PODCAST

If you enjoyed this episode then please feel free to go and share it on your social media or head over to

Apple podcasts

or

Spotify

and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Georgia on

Website

,

Instagram

,

LinkedIn

,

Facebook

,

TikTok

,

Threads

Spotify

Freebies about

create content with more confidence

and

how to batch

Connect with Teresa on

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The Club

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Sign up to Teresa's email list

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Transcript

Teresa:

If you're a personal brand, then you know the importance of putting yourself out there on social media. But one of the things I think lots of people get nervous about is what people are going to say about us and what if people say something mean. Well, today on the podcast, I interviewed the amazing Georgia Williams. Georgia's career started off as a singer and that included going on The Voice and getting mentored by Tom Jones. But unfortunately, while she was taking part in that process, She received a backlash on social media, including getting death threats. Not only did Georgia come through that experience, but she now uses it to help her help others become confident on social media and show up exactly as they are. In this episode, she shares with us how we can use our own passions and things that we love about ourselves to show up. She also helps us get out of that rut of wanting to create some social media and never quite getting around [00:01:00] to it. So if you are not feeling the love for social media at the moment, Or you just need a bit of a confidence boost and a bit of motivation on a Monday morning, then this is the episode for you. Welcome to the Your Dream Business Podcast....

This week’s interview is with Katie, who initially came on board my business as my virtual assistant. Now, she’s so much more than that. As well as sharing our journey, we talk about how to find a VA for your own business. We cover 5 things that you can do within your own business to help improve your organisation, which is what Katie does for me on a day to day basis. The episode is a light-hearted and honest discussion about what I do well and what I am not so great at, making it another one of my favourite episodes so far.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Project management platforms are perfect for a business hub, as you can see exactly what you’re doing and when. Not only that, but it gives you confidence that you’re on the right track.
• If you can, try not to keep more than one notebook. Once you’ve written your meeting notes down, transfer them into your business hub and project management platform.
• Try to keep everything in one place if you can.
• Use your calendar to dedicate time to certain tasks. Block it out and be as disciplined as you can. If you don’t, overwhelm will start to kick in.
• It’s important to be flexible, but you need to be as strict as you possibly can.
• Have a daily or weekly review to look over everything. Look at where you are, what has slipped and what you need to look at in the following week. Not only that but think about what has gone well.
• You need to get your business to a place where you can feel comfortable enough to leave. Whether it’s for a day or for a two-week vacation, you can’t be IN your business all the time.
• If you want a team to give you the freedom to step away, start now.
• Recording your screen when you’re carrying out important business processes is a great way to pass important training on to your team.
• In order to achieve points 1, 2, 3 and 4, you need to build habits to make things stick. Whilst that means giving things time, it will be worth it in the end.
• Don’t give your ideas and time away for free.
• xx

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Unless you have the foundations in place to make your business succeed, it won’t work. You can have incredible ideas but without the systems there to back you up, chances are they won’t come to light.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Introducing Katie - 02:56
• How Katie Plays a Huge Part in my Business - 07:20
• #1 Build Your Business Hub – 19:35
• #2 Be Organised and Intentional About How You Spend Your Time – 26:36
• #3 Stay in Control of Your Business - 32:41
• #4 Ensure You Have Systems and Processes in Place - 35:50
• #5 Build Habits to Make Things Stick – 42:20

Transcript below

Hello and welcome to this week's episode of the podcast. I'm smiling already because I've just been re-listening to the episode, so when I batch content I batch interviews and then I do the intros and [inaudible 00:00:46] afterwards and I have to sometimes re-listen back through to the interview just like sections of it, and this week's interview, honestly, I love. So this week's interview is with Katie who works with me and has worked with me the longest. She's been with me quite a few years now, and Katie came on board as a virtual assistant and has become so much more than that. Just hearing us talk, honestly, it makes me smile so much. I love, it to bits, I totally, totally do.

Basically this episode is two fold. One, if you were thinking about getting a VA or thinking about how that might work, we share our journey about how I find Katie, what we did in the initial days. Some of this is hilarious as well because I was an idiot basically and Katie sorted me out. Then we go through five things that Katie does or Katie suggests that you do in your business that will help you...

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Using Instagram as a tool to grow your business
• Are you using Instagram for your business, or is your business just on Instagram?
• Jasmine’s top tip for Instagram success

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

TRANSCRIPT

Today’s episode of the podcast is an interview with Jeremy Enns who is CEO and story teller in chief of Counterweight creative – a podcast production and marketing agency, helping health and wellness experts leverage podcasting to become the go to authorities in their space. We talk all about how to be a guest on someone else’s podcast and podcast sponsorship opportunities!

KEY TAKEAWAYS COVERED IN THE PODCAST

•  Want to win an iPad? All you have to do is go and leave me a podcast review on Apple podcasts or where you listen to this podcast. Screenshot your review and post it on your social media tagging me!
• Podcast guesting is a great way to grow your own audience and get in front of people who are highly aligned with your messaging.
• You don’t need to have a podcast of your own to guest on someone else’s.
• When pitching to guests on a podcast, focus on what you can offer that audience and their interests.
• Before pitching, listen to the podcast and make sure the host has the same vibe as you, they cover the same content and there is an opportunity to share what you are an expert in.
• Get clear on who you can offer some sort of value to.
• Before you start pitching, brainstorm 3-5 topics you could talk about for 60 minutes. Make sure you can speak confidently on these topics and answer any questions. Then start researching podcasts you could talk about these topics on.
• There are over 1 million podcasts out there right now! Limit the scope of your outreach so it doesn’t get overwhelming.
• Who am I speaking to and what do I want to become known for?
• Podcast hosts get a lot of pitches, that means you need to find a way to stand out – lead with as much personality as possible.
• Most podcast hosts want to interact and engage with someone they are going to have fun with!
• It is hard to track sales/conversions from your podcast – anecdotal data is good. Ask your audience how they found you or survey your audience.
• A good level of podcast downloads is around 1,000-1,500 per episode.
• One way to make money through podcasting is sponsorships.
• There is no right podcast size – it depends on your niche, your personality, and what you talk about.
• It takes time to grow a podcast – 9-18 months before the snowball really starts to roll – keep going!
• Podcasting is not just talking to someone or having a conversation, it needs to be engaging and interesting for your audience. It takes time to figure out what your audience wants to listen to and get comfortable.
• Generally, you should look at sponsorship for your podcast – the sponsor that makes the most sense is for your own business to sponsor your podcast to promote your own stuff!
• Podcast ads should be fun and have personality – be enthusiastic!
• If you do bring on a podcast sponsor, make sure it is a brand/company you are enthusiastic about, would genuinely promote, and will benefit your audience.
• Podcast sponsorships – the narrower your niche, the more you can get.
• Try to think about add-ons you could offer to podcast sponsors such as newsletter features and social media features – package it all up to be more appealing to them.
• Think about your podcast as your trust-building system - you still need your exposure system (social media, paid ads, guest podcasting).
• When you have a podcast, you have to be consistent and keep on showing up.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

There is no right podcast size – it depends on your niche, your personality, and what you talk about.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An introduction to Jeremy 10:55
• Pitching to be on someone else’s podcast 13:40
• Making an income from podcasting?...

Today’s episode of the podcast is an interview with the lovely Andréa Jones who helps businesses and podcasts build profitable online communities through simple social media solutions. Andréa is also the host of Savvy Social Podcast. We talk all about social media in general – including all the different platforms, what we should focus our energy on and how we can overcome overwhelm.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Be on the platform(s) you enjoy, then it will feel easier.
• The top two platforms – Instagram and LinkedIn.
• There is a lot of opportunity on Instagram and part of the culture is to engage with others on it.
• LinkedIn is great for B2B for connecting with your target audience and it’s less used so there is no expectation of creating as much content.
• Twitter works well for activism, powerful messages, and conversation-based brands.
• If you produce a lot of video content, YouTube is a good platform to be on.
• TikTok is great for people to discover your video content and you can repurpose your content.
• Clubhouse is good for dynamic conversations but it can be a bit hit or miss.
• Don’t look at the new social media platforms until you are established on the main platforms.
• Facebook can be hard to use if you don’t have a paid ad budget.
• Facebook groups can be really good for interacting with others.
• You can have a presence without having to interact too much on some of the platforms.
• You do not have to be on every platform – just pick your favourite!
• We can’t focus our engagement on every platform – there is not enough time in the day!
• Content creator – your job is to create content and that is how you make your money.
• Business owner – your job is not to create content but you have to promote yourself on social media via content.
• Focus on the quality of the content you are producing as opposed to the frequency.
• Pick a time limit each week to create content for your chosen platform(s) and commit to it – see how much content you can create in that time.
• We can only do as much as we can at certain points in our business – we can’t compare what we do on social media to other experts.
• When you first start your business, it is HARD to be consistent on social media.
• Put on your blinders and focus on where you are right now – only improve yourself.
• We are all on our own timeline.
• The amount you can do depends on where you are in your business, team size, and income.
• Overwhelm comes from a lack of clarity around how social media actually helps our business.
• We don’t actually know the difference that being on social media is going to make to our business!
• Always make sure you are engaging intentionally – assign yourself tasks.
• Engagement idea – go to someone in your niche who is more established, go to their latest post and see who is liking and commenting on that post for you to then engage with.
• Reels are great for potential discoverability – Instagram are pushing them out a lot more.
• Reels are not as user-friendly as TikTok.
• The Instagram algorithm reduces the reach if you upload a video straight from TikTok but if it is a great video, it will still do well.
• The TikTok algorithm is one of the best as it learns your preferences, likes and what you want to see, then serves you that content! The potential for discoverability is a lot higher as you are shown content from people you don’t necessarily follow.
• Video is a really powerful way to connect with people on social media.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

We can’t be active and engage on every single platform, every single day. We have to do what is realistic for us and where our business is right...

Today’s episode of the podcast is a solo episode where I am sharing with you how to become a guest on a top rated podcast.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. How to find podcasts to apply for
2. How to determine if you are a good fit for a podcast
3. Top tips for a successful pitch

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Today’s episode of the podcast is all about visibility - a must listen for every business owner out there!

KEY TAKEAWAYS COVERED IN THE PODCAST

1. How to authentically use other people's audiences
2. Where to find other people's audiences
3. How to find where your audience is
4. How to add value to someones else's audience
5. How to ask to be a guest on someone's podcast

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

In today’s episode of the podcast I talk about scaling up – what it looks like and what the challenges are to hopefully help anyone who is wanting to scale their business.

KEY TAKEAWAYS COVERED IN THE PODCAST

• When you first start your business, it may just be you but as you scale you will need to manage a team.
• You need to be able to manage and trust your team.
• When you manage people, even if they are doing work for you, you need to still oversee what they are doing.
• Before you start working with a team, you have to come up with the process and brief them before they can do it.
• You NEED to have systems and processes in your business in order to scale.
• Start putting processes into your business, even if it is just you.
• You will be juggling lots of different things when you start to scale, focusing on different areas all the time.
• You have to be organised if you want to scale and plan out your days/weeks/years.
• It is really important to keep reviewing what you and your team are doing.
• Use systems such as Slack and Trello to help you stay organised.
• You invest a lot of the money you make back into you and your business.
• You should be coached by people you look up to and are ahead of you.
• It is sometimes easy to look at someone else’s membership or business income and compare – but what you can’t see is their outgoings.
• The more you make, the more you spend.
• When you do scale and get more well known, it is harder to celebrate the wins and be proud of what you have done.
• No matter what level, you will still look at your competitors and compare!
• Please leave me a podcast review!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

No matter what level you are, you may still get imposter syndrome!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• Managing people in your business 07:14
• Processes and systems for your business 10:23
• Juggling everything as a business owner 11:29
• Getting organised 12:25
• Investing more in your business 13:30
• Things that won’t change 16:15

RESOURCES MENTIONED

My 90 Day Program

Transcript:

Hello and welcome to this week’s episode of the podcast. This is the third podcast I've recorded in a space of a very short amount of time, like literally an hour or two because the others were interviews and I'd already done the interview.

So they don't take long. Anyway, I am so sick at the beginning. I can't tell you, like, I just wish I could come up with something different. Well, should I just not even say hello and welcome. Should I just like, just start talking that you really vicious. I hate it. Honestly, it raises we're headed anyway. So I've already started like a redone this one twice because I've messed up.

But anyway, uh, and I didn't, I don't mess up very often. Well, I'm going to take that back. I do mess up, but I don't delete the recordings very often because you need to know that people are human and I am human and I think you might disagree. Let me know that you quite liked the fact that I am human and this isn't super polished, and this is not scripted at all.

Like seriously, it's not scripted. In fact, if you could see what was in front of me now, it's literally 1, 2, 3, 4, 5, 6, 7 bullet points of things that I need to, or want to touch on as I'm talking to you today. And you have to remember, I've been doing this for 215 episodes. So like, without, I'm supposed to say so I'm good at this, but I hate blow my own trumpet.

Although I was listening to something the...

Today’s episode of the podcast is an interview with Ross Davies who is the owner of Strafe Creative, a digital design agency focused on conversion-led design. We talk all about websites and how people convert via your website, along with some changes we can all make to help increase conversions.

KEY TAKEAWAYS COVERED IN THE PODCAST

• If you are a serviced-based or online business owner, you want your website to make someone feel comfortable to get in touch with you.
• Rather than just telling people what you do – you need to answer objections and make it obvious.
• Make it really clear what you want your user to do and when.
• Give website visitors a reason to click a CTA.
• Have tailored landing pages that are contextualised to where they have come from.
• It’s not just about signposting, it is about the destination you are sending them.
• We are sometimes so busy explaining what we do and building our credibility, we don’t consider the other reasons why someone may not sign up.
• Rather than avoid talking about other competitors – why not compare with what you offer.
• Build credibility with mini case studies and testimonials. Use credible logos!
• Don’t just ask for a testimonial – tell them what you want to push and how the testimonial could include triggers for this.
• Start to collate all the frequently asked questions you receive and then have a page on your website to answer all of them.
• If you have a product-based business – add testimonials from people who have previously bought from you, sell the process and what goes into your product, show the packaging and what is included, and answer objections that people may have.
• Think about upsells and things you could do to say thank you when someone buys your product such as a personalised video.
• Collect birthday data to be able to remarket to anyone who has previously purchased.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Visually answer objections that may stop people from signing up – this will help drive conversions.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An introduction to Ross Davies 07:04
• How to encourage someone to get in touch with you 20:26
• Answering objections for service-based businesses 28:11
• How to drive conversions for product-based businesses 44:47

CHECK ROSS OUT:

Website

Facebook

Instagram

Twitter

RESOURCES MENTIONED

The Marketing That Converts Academy

Handmade gifts - In Craft Corner

Transcript

Hello and welcome to this week's episode of the podcast. So we're in December. Are you ready for, you know, the big day. I used to love, I do love Christmas stuff. I used to really go all out and ever since I had my own business, I do find myself like trimming down things that I just haven't got time and energy for and being crazy about Christmas is one of those things. So I have to say that mine is probably a lot of last minutes. Also we have a lot of birthdays in end of November, beginning of December, my daughters and my husband's and my stepdaughter's. So in our house, it's like you can't have those things you can't, uh, celebrate Christmas until those things are done.

So anyway, but anyway, I...

Today’s episode of the podcast is an interview with Sara Jones, where we take a deep dive into Google Ads and Google Shopping!

KEY TAKEAWAYS COVERED IN THE PODCAST

1. The minimum budget you need to run successful Google Ads
2. The difference between Google and Facebook Ads
3. Marketing strategies for e-commerce businesses

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

In this final episode of my special Channel 4 Ventures series, I interviewed Vinay Solanki, the founder of Channel 4 Ventures. He explains their role in supporting diverse businesses through media for equity investments, with a focus on fostering innovation and inclusivity. Vinay shares his personal journey and the challenges of creating opportunities for underrepresented entrepreneurs. We also discussed the importance of providing access and support to boost new products and services, especially those that address real-world challenges. It’s an amazing episode full of content for entrepreneurs, start-up founders, and anyone interested in the intersection of media investment and social impact.

KEY TAKEAWAYS COVERED IN THE PODCAST

If you enjoyed this episode then please feel free to go and share it on your social media or head over to

Apple podcasts

or

Spotify

and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Vinay Solanki on

LinkedIn

Connect with Teresa on

Website

,

The Club

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Sign up to Teresa's email list

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LinkedIn

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Facebook

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Transcript

Teresa:

Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to the Your Dream Business Podcast and our fifth and final episode in this special series that I'm doing. with channel four ventures. We have had some [00:01:00] phenomenal conversations during this week and these episodes. We started off the week with Nikki Wicks, who is the CEO and the creative director for body coach, also Joe Wicks, his big brother. We then spoke to the amazing Sam, who is the founder and CEO of Stellar insurance. We had a conversation with Tom who. knows everything that there is to know about investing and is a super smart man. And then yesterday was the awesome Grace who starting her business in university and talked about how she hustled in those early days and just went for it regardless of what the outcome could have been. And today we are finishing off with Vinay. Vinay founded and runs Channel 4 Ventures. It launched back in 2015 and is now the number one media for equity investor in the UK. Media for equity is an investment activity that swaps media and for shares in...

In today’s episode of the podcast, we are talking all about the latest social media platform, Clubhouse. I explain what the platform is, how to get started and whether you should be using it for your business.

KEY TAKEAWAYS COVERED IN THE PODCAST

·     Clubhouse is an audio-only app.

·     You can follow people on Clubhouse and people can follow you.

·     The content you post and consume is all audio and live.

·     You have to be invited to Clubhouse by an existing member.

·     Clubhouse is currently only available to iPhone users.

·     You can link your Instagram to your Clubhouse profile.

·     The bio section on Clubhouse is quite long – put your most important information in the first 3 lines.

·     The confetti canon emoji means you are new and stays for 7 days.

·     Clubhouse consists of lots of rooms with talks happening – a bit like a conference or online event.

·     The feed is like a corridor – showing you all the rooms going on at that point.

·     Each room has a stage with speakers (microphone emoji) and a moderator (green star emoji). Then you can see all the people who are listening.

·     If you are not on stage, you just listen.

·     Clubhouse can play whilst you are in other apps.

·     To leave the room, click “leave quietly”.

·     There is an option to raise your hand when you are in a room which means you can speak and join the stage.

·     Clubhouse is a very relaxed way of speaking on stage.

·     If you are nervous to speak on screen, Clubhouse is a great way to get started as you don’t have to show your face.

·     There are lots of big experts in Clubhouse and you could get an opportunity to speak with them.

·     Clubhouse is designed to create conversation and ask questions.

·     Clubhouse is a good way to get in front of other people’s audiences and collaborate.

·     You cannot save the content on Clubhouse – no replays or editing.

·     There is no other way to engage with someone apart from going into rooms.

·     You don’t have to be doing everything – spend as much or as little time you can in there, and don’t feel like you have to be on it.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Give Clubhouse a try, but don’t feel like you should be spending a huge amount of time on it if you don’t have that time available.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

·     What is Clubhouse? 5:00

·     How to get started on Clubhouse 6:13

·     What can we use Clubhouse for? 11:59

·     The quirks of Clubhouse 14:29

·     Should I be using Clubhouse? 18:54

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Get on the waitlist for my “Build my List” course

KEY TAKEAWAYS COVERED IN THE PODCAST:

• What I mean by being a heart centred business
• The importance of mindset and the difference it has made to me and my members
• How knowing my values helped me turn down a job that appeared to be a dream opportunity

• How to know what values are most important to you
• How to find the balance between staying true your values when it clashes with your business
• The things I have changed for my business to be more in line with who I am

TRANSCRIPT

In today’s episode of the podcast, I talk about hiring a team for your business. I tell you about my own team, how I get stuff done and manage things and why hiring has been so crucial to my business.

KEY TAKEAWAYS COVERED IN THE PODCAST

• It takes a village to raise a child, and run a business!
• You may not be able to hire people in your business straight away, it will take time to be able to.
• If you are working with a part-time VA, be mindful they may not be available every day for you.
• Before you hire your first member of your team, make sure you have some money in the bank to cover their wages for a couple of months.
• Every time you hire someone, they will be able to take something off your plate to free up your time.
• Sometimes you do have to hire people before you can fully afford them – but as soon as they help you, this frees up your time and headspace in order to do more in your business and make money.
• Having a team that can’t do anything unless you do it, makes you be more productive and holds you accountable.
• There are people who will be able to certain things better than you can!
• You do have to let go of some things.
• There is a hiring process – how you find them, how you communicate, how you set boundaries, what you’re going to pay them, how you onboard them.
• Systems are so important when it comes to working with a team – you can use something like Trello to organise your processes.
• Loom is great for recording processes for your team.
• Hiring people for your team takes time and thought.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

You don’t have to do everything! Hiring people to help you in your business can really help to free up your time and allow your business to grow.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• My team who help me with my business 02:05
• Building a team 11:43
• Tips for building your team 15:22
• The importance of systems 20:00

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Sofia – Podcast Manager

Ben’s Sales Page Service

Phil – Podcast Assistant

FREE Front Row CEO training and download

Jen’s podcast episode

Transcript

Hello and welcome to this week's episode of the podcast. How are you? I'm good. I am batching content as we speak or say, as I speak, I'm speaking right now. I'm literally spending the day doing podcast episodes because we've had a really, really busy few months in the business and I got a bit behind not behind as in it didn't come out on time.

As in, I like to batch and be ahead and over these last few weeks, I've really well. Last couple of months, I've literally been doing things as they need to doing so I'm working really hard at the moment to get ahead and get organized, which actually flows really nicely into what I want to talk about today.

You know, that saying It takes a village to raise a child. Well, I think that can be true about running a business. And often, especially in a business like mine, where I'm the face of my business. It can often seem

KEY TAKEAWAYS COVERED IN THE PODCAST:

• What to email your list
• The different types of email you can send
• How often you should send emails
• The best day and time to send an email
• How to stop your emails going to spam
• Why you need a recognised system to email from

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

You don’t have to do it on your own – I have a free list building challenge coming on 11th July!

HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• How to stay consistent
• The platform I’d suggest if you’re just starting out
• The platform I’d actively avoid using

RESOURCES MENTIONED:

TRANSCRIPT

Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business.

Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically almost collecting people who are your perfect customer, which is amazing.

So I talk about it all the time and I'm going to be running a five day challenge soon, which I'm really excited about. So I thought it would be a great idea in order to run up to that challenge, to let you know about the challenge, to also go over some of the questions that I get asked all the time about list building.

And I'm hoping that as you listen to this, maybe some of the questions that you've had in your head about when should you post, is there a better time of day? How do you stop it going into the spam folder, how to stay consistent, what you should actually email people. I'm really hoping that some of these questions will be ones that you've got and that I will get answering them for you.

But first, let me quickly tell you about the challenge. So it starts on July the 11th and runs through for that week. And then there's a bonus call on the following Monday, just to kind of wrap up and answer any further questions that you might have. And basically over the five days, I'm gonna be walking you through the main steps that you need in order to get your list set up.

So if you've wanted a newsletter out to your customers, if you want to send emails to them, If you want to start building that community, then you need this five day challenge and you need an email list. So over the five days, like I said, each day, you'll get a lesson sent out to you. That'll be short and sweet, and they'll tell you exactly what you need to do.

There's also going to be prizes. So someone is going to win a free course of build my list. That explains how to do everything. And it's just gonna be great fun. We're gonna be hanging out for a...

Today’s episode of the podcast is a replay of a previous episode, talking all about the importance of building your own email list.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. what to email your list
2. the best day and time to send an email
3. how to stop your emails going to spam
4. how to stay consistent
5. the platform I’d suggest if you’re just starting out
6. the platform I’d actively avoid using

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Today’s episode of the podcast is all about the importance of creating content as an online business, but why it is important that only you get to decide what type of content that is.

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Why creating content as an online business is an absolute must
2. Why you shouldn't try to replicate someone else's content
3. The key to success, no matter what type of content you choose to focus on

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

KEY TAKEAWAYS COVERED IN THE PODCAST

• How different opportunities start showing up for you, when you start showing up differently in your business
• Why you need to look for the subtle signs that are telling you that you are misaligned
• How to discover your true energetic DNA and make empowered patterns of choice
• How understanding your energies can help you outsource more successfully
• Why you are an exact energetic match for your current circumstances
• Why your energy is subjective, and even people with the same energies, will experience it in individualised ways
• Our businesses are an energetic extension of us, so it's extremely important that our products and services, our marketing, our sales, and our systems are at the same vibrational frequency of what we want to create.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

Even if you’re a sceptic, if some of the tips and advice you take from this episode make you feel a little bit nicer, then that’s all that matters!

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• What energetic DNA is and how to utilise it in your business to be successful
• How to raise your energy and vibrations when self-doubt sets in
• The chance to get a free mini session with Emily!

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

TRANSCRIPT

Hello, and welcome to this week's episode of the podcast. So as if I planned it this way, which I can assure you, I am not that organized. I was just back recording and I've just recorded the last week's episode. And this next week's episode, this next week's, as in today's episode fits really, really well, which I didn't intend it to do that.

How odd that it has, but how perfect. So last week we were talking all about values and why you need to know your values. We talked about heart centered businesses and coming from what makes you happy and your passion and your purpose and making sure you have a business around not making sure you have a business around that or how you have a business around it.

And this week I've got an interview with Emily K Thomas, who is a, I'm just gonna pick her like her proper bio and read what it says. She's an energetic advisor, podcaster, blogger, educator. And basically she helps people to be more in line with themselves and to her mission is to help you remember your soul's calling and my heart center.

I'm a girl who loves deep soul work of energetics and healing people to live an aligned life, especially creative entrepreneurs. And. I just thought this was really interesting because...

Today’s episode of the podcast is an interview with Roseanna Croft, where she talks openly about her forced spiritual awakening, by way of cancer diagnosis, and her journey through to remission.

1. Roseanna's journey from cancer diagnosis to being cancer free
2. The importance of getting aligned with your version of success
3. The alignment between your goals and your likelihood of achieving them

Transcript

This week’s Small Business Superstars is Abbie Burns from Darley Dance Productions.

A little bit about Abbie’s amazing business…

Darley Dance Productions specialises in providing dancers and singers for corporate events and entertainment, as well as elite sports.

What one marketing thing made a difference to their business? 

Crowdfunding! After Abbie’s entire business was effected by the pandemic, Abbie decided to use crowdfunding to keep afloat. Abbie offered a link to their Christmas Show they do every year when people donated to their crowdfunding. This meant they could get the money for the tickets in advance, to be able to fund the show, and if they didn’t meet their target, they could give refunds to everyone who had donated.

What difference did it make to them and their business? 

Lots and lots of people got involved and they had some really high profile donation such as Matt Willis from Busted and the chairman of Burton Albion. People were buying the rewards and were so excited about it! They hit target and even better, they hit it earlier than they had planned! They managed to turn the show around in two weeks and it was a huge success. Instead of losing their business in 2020, they went out on a high.

Where you can find Abbie

Website: www.darleydance.co.uk

Instagram: @Darleydance

Facebook: @Darleydance

Want the full transcript? click here!

In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing.

The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales.

KEY TAKEAWAYS COVERED IN THE PODCAST

If you enjoyed this episode then please feel free to go and share it on your social media or head over to

Apple podcasts

or

Spotify

and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Melina on

www.thebrainybusiness.com

,

LinkedIn (Melina)

,

LinkedIn (The Brainy Business)

,

Twitter

,

YouTube

,

Instagram

,

Facebook

Connect with Teresa on

Website

,

The Club

,

Sign up to Teresa's email list

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Instagram

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LinkedIn

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Facebook

or

Twitter

Transcript

Teresa:

What is behavioral economics and why on earth should you care? Well, the short answer is because it helps you communicate better to your customers and ultimately helps you to help them make a buying decision. My guest today is a behavioral economist and she shares the most amazing tools and strategies and just generally super smart stuff that we can do in our businesses, such as things like price anchoring and framing that will help us help our customers make that buying decision. If you need to sell something in your business, which is everybody, then do not miss this episode. Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath-Wareing. And I hope you are really, really well. Okay. Today, I've got a great episode for you. I first heard today's guest on someone else's podcast and I listened to the podcast twice. In fact, I think I even gave it a third listen because it was so good. And so much of what she said was just genius and really, I totally geeked out on it. I absolutely loved [00:02:00] it. And if you are trying to sell things in your business, which I hope to goodness you are, then this is definitely going to be an episode you want to listen to. My guest today, Melina Palmer, is a behavioural economist. She is a globally celebrated keynote speaker and author and the CEO of The Brainy Business. Now you might be wondering what on earth is behavioural economics, I've really struggled saying that, got to do with us as business owners. Well, basically it's all around how our customers...

KEY TAKEAWAYS COVERED IN THE PODCAST

1. Overcoming excuses: Addressing common reasons for not emailing (fear of bothering people, lack of content ideas, time constraints, small list size)
2. Creating an effective email strategy: Deciding on email frequency, format (love letter or newsletter), and content type
3. Consistency is key: The importance of regular email communication and building a relationship with your audience

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcription

In today’s episode of the podcast we talk about starting and growing your dream business. We cover what your dream business looks like and how it doesn’t have to look like anybody else’s!

KEY TAKEAWAYS COVERED IN THE PODCAST

·     In the early days, you don’t necessarily know where your business is going or have specific goals because you’re working it all out!

·     It also takes a little while to figure out what you like doing and what you don’t like doing!

·     Sometimes in our business owner journey, we look at other people and their businesses and think we should be doing the same – everyone’s journey is completely different and in those early days you just have to make it through and earn some money!

·     You will come across people who doubt what you are doing and don’t believe in you and your business - you have to surround yourself with the right people who get you and understand.

·     When people don’t know what it’s like to have your own business, they find it hard to understand.

·     Business ownership is a journey and we all might be on different stages at different times.

·     Identify where you are on your journey and be realistic with what you are managing and achieving.

·     Once you have been in your business for a good amount of time, you can then start to review different areas and look at moving forward to grow your business.

·     You have the choice to be whoever you want to be and go anywhere with your business you want to go.

·     If you don’t like certain areas of your business, you do not have to do it! Your work has to align with your values.

·     Your goals have to also be in line with your values so you can have a business you actually want!

·     The type of business you want completely comes down to you – it doesn’t have to look like anyone else’s.

·     Understanding what you want, what your goals are and what your dream for your business is, is so much more important than focusing on metrics such as “6 figure launches” etc.

·     Be motivated and not distracted by others in business. Do not compare!

·     Just because someone else says you can make more money a different way but you enjoy it, don’t be swayed.

·     We all have different things that drive us and we have to align our businesses with them.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

You are doing the absolute best you can right now in your own business journey.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

·     The early days of business ownership 03:21

·     Surrounding yourself with the right people 09:54

·     Growing your dream business 13:08

·     Aligning your business with your values 14:50

·     What business do you actually want? 21:40

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

NEW FREEBIE - My 5 key steps to successfully marketing your small business

Want the full transcript-click here!

This week’s Small Business Superstars is Darcey Clarke who is a hair stylist.

A little bit about Darcey’s amazing business…

Darcey has been in the hair industry for 5 years now and when the Coronavirus pandemic meant she had to close for months at a time, Darcey used the time to focus on getting her name out there online.

What one marketing thing made a difference to their business? 

TikTok! Since last Summer, Darcey has been putting videos on TikTok regularly all about hair and the products she recommends.

What difference did it make to them and their business? 

There has been an amazing response to Darcey’s videos on TikTok and her profile has continued to grow – it currently has 21,000 followers! It also helped build her Instagram profile as people would come over from TikTok. Darcey has also had amazing brand such as GHD, Cloud Nine and Love Hair reach out to work with her!

Where you can find Darcey

Instagram: @darceymariahair

TikTok: @darceymariahair

Want the full transcript-click here!

Have you considered the importance of truly understanding the transformation your customers desire in order for your business to be successful? Many business owners can miss the mark with this, resulting in ineffective marketing and lost sales which we do not want. So in this episode, I share a structured approach with seven key questions to uncover the exact transformation your customers want. Through real-life examples and actionable strategies, I explain how identifying this transformation can lead to a truly successful launch. You’ll also get a FREE downloadable worksheet to help you apply these insights to your own business.

KEY TAKEAWAYS COVERED IN THE PODCAST

If you enjoyed this episode then please feel free to go and share it on your social media or head over to

Apple podcasts

or

Spotify

and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Teresa on

Website

,

The Club

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Sign up to Teresa's email list

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Instagram

,

LinkedIn

,

Facebook

or

Twitter

Transcript

Do you really know what your customer's transformation looks like? And more importantly, do you understand why it's absolutely critical to your business success? So many business owners that I've worked with think they know what the transformation is that their customers want, but in my experience, most of them don't.

And if you don't have clarity on that transformation, then your marketing message is likely missing the mark, which means you are leaving sales on the table. That's why today I am walking you through the seven key questions that I use with my clients to uncover the exact transformation that their customers truly want.

And when you get this, and you truly understand the transformation your customers want, it's going to be the difference between a wildly successful launch, And one that falls flat.

Hello and welcome back to another episode of the your dream business podcast. Thank you so much for hanging out with me. I really, really do appreciate it. I know that your lives are very busy and my aim is to deliver you some really good strategic, inspirational content that hopefully helps move your business forward.

[00:02:00] Today, is a great episode. I nearly said good and I thought, can I say great? Yeah, I can say great. It's going to be great. Today we're going to be talking about understanding the transformation that you are trying to get for your customers, because this is something I have seen so many people get wrong and it's really harming their business and it's really harming the results that they can get in their business.

So I wanted to do an episode just devoted to how do you understand and how do you find out the transformation. But this is incredibly difficult to do when you're talking generically because it's such a personal thing and

KEY TAKEAWAYS COVERED IN THE PODCAST:

• Issues to be aware of when using legal templates
• Steps you can take to protect your intellectual property
• What you should include in your terms and conditions to avoid public negative feedback
• Things to consider when collaborating on events or webinars

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

 You need to be on top of the legal side of your business from the very start!

HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• Why you should never offer lifetime access
• What you need to consider when offering a money back guarantee
• The language you use when you offer a Facebook community as part of your service

RESOURCES MENTIONED:

TRANSCRIPT

Hello and welcome to this week's episode of the podcast. Do you know what I get on every week? And I record these and I just say the numbers. But 250 episodes. Wow. That is loads. That is so many, that is so much content. It's crazy. It blows me away how these numbers just creep up and if I was smart I would work out how many years that has been but I'm not sure I want to because that's a lot a lot a lot. Anyway

This week I have an interview for you which is really really cool. So I have the lovely Nakia Gray on and we're talking all things legal. Now I know if you're anything like me that stuff scares me Like I'm not even kidding you. I do not find that stuff like enjoyable or easy or fun. The same with the finance stuff, these two areas for me are like oh I really have to focus and really have to remind myself to do these things.

But The way she talks about it and some of the stuff she says is so so helpful. And it's really really important as small business owners that we have some kind of cover in some way or other. And one thing that was great to talk about is the fact of like the template thing. And I know you know I've heard people say you know you're not allowed to use or not allowed or you shouldn't use templates. You shouldn't just Google a privacy policy and use that. But you know what not everyone can afford to bring a lawyer in.

So I talked to her about it and I said "You know, is that Okay? What do you think?" So yeah that's really helpful We talked around that. We talked about things around intellectual property. Also we talked about where you should never say you've got lifetime value of something which is really interesting cause that's definitely a mistake I've made in the past, years ago but I've definitely said you've got lifetime access to something and she talked about why you shouldn't say that. Um because basically it's not true is it because whose lifetime are you talking about yours or mine or what is a lifetime? Does that mean that I need you to still be serving me. I saw someone do lifetime access for a membership the other day which I think is fascinating because courses I

This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important.

KEY TAKEAWAYS COVERED IN THE PODCAST

·     The first reason you need an email list is to connect with your audience.

·     Email marketing is another route to your customers that you don’t want to miss.

·     When you email your audience, it feels very personal.

·     Email marketing is a two-way connection – your audience can reply to you and connect.

·     You do not own your social media followings – so we can’t rely on them.

·     Social media platforms are constantly changing in terms of the amount of people seeing our posts, so we need to have a backup.

·     Email marketing can drive traffic to your website which helps your ranking on google.

·     If people are being driven to your website, they are looking at your stuff and finding out more.

·     You can encourage your audience to click links via email to take them back to your website.

·     Denise Duffield-Thomas – her sales are only ever around 1% of her email list. So her objective is to increase her list – the bigger her list, the more sales.

·     When someone joins your email list, you can really nurture them – giving them value, letting them get to know you better and build that trust.

·     There is more chance of your audience seeing your content if they are on your email list, as well as following on social media.

·     Email marketing allows you to tag your customers so you can build a profile of what they have previously bought, opted into or engaged with.

·     Tags are a great way to segment your audience which you can’t do on social media.

·     People like to know you know a bit about them – more tailored content.

·     Different email systems differ in cost and ability.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Do not put all your eggs in one basket! Having an email list is a great way to be able to market to and connect with your audience. We cannot just rely on social media for this.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

·     Reflecting on my ‘build my list’ course – 01:55

·     Connecting with your audience – 06:21

·     You can’t rely only on social media – 09:03

·     Email can increase your web traffic – 12:03

·     Email marketing = more sales – 13:24

·     Segmenting your audience – 17:30

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Join the build my list course waiting list

This week’s episode is all about getting stuff done! I will be sharing with you planning, productivity and getting into a routine so that you work more efficiently and get more done!

KEY TAKEAWAYS COVERED IN THE PODCAST

• Not every tool or technique will work for you, you have to find which one suits you best.
• Having a routine to your day really helps in terms of productivity.
• It is good to review your previous week so you can see what you achieved and what you can improve.
• The best thing to do is to be honest with yourself and hold yourself accountable.
• Be realistic about what you can achieve in your week, considering how much time you actually have.
• Planning your week ahead will help you to set realistic goals.
• Set your intentions for the day when you wake up.
• Try to think about your long term goals and envisage them.
• Journaling is great for thinking about how you feel and looking at it in a different way.
• A morning ritual is something you do before starting work.
• Try to plan out your day in 30 minute or hourly slots – be realistic.
• One touch process – if you pick something up, you don’t put it down until you have dealt with it.
• Try to put your phone on silent and be strict with yourself so you don’t get distracted.
• Batch your content so you are focused on one thing at a time – your headspace will work better.
• Start your next day’s “to do” list the day before.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

It does feel as though the majority of this year has been a little written off, but that doesn’t mean we have to write off the next few months. We just need to get back on it, get focused again and get this work done!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• Getting ready for the week ahead – 07:25
• Setting your big 3 goals for the week – 11:57
• Planning your day – 15:16

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Michael Hyatt

Michael Hyatt’s Full Focus Planner

5am Club Book

Miracle Morning Book

Morning Routine Podcast

Mary Hyatt YouTube for Meditation

Want the transcript – click here!

This week we are welcoming back to the podcast, my wonderful friend Mary Hyatt. For those of you who don’t know, Mary is my coach and she has also become one of my closest friends. We are going to be talking about what we can all do during this crisis, to hopefully bring you some comfort and support. 

KEY TAKEAWAYS COVERED IN THE PODCAST

• We are all experiencing something collectively – Everything feels very “off”.
• Our batteries are being drained – emotionally and mentally.
• We respond to stress in lots of different ways – Denial, Over-eating, Over-drinking. This is all about distracting ourselves from what is really going on.
• There are also other ways we respond to stress which can be highly emotional – Hyper Sensitivity, Anxiety, Depression.
• We are processing so much more information right now, it is understandably draining!
• Don’t expect as much from yourself during this time.
• Comparative suffering is adding shame and judgement whilst thinking about what you are feeling.
• We are all allowed to feel how we feel during this – This could be emotions such as Overwhelm, Exhaustion, Anxiety, Grief.
• We can only extend to others, what we are giving ourselves.
• There is not any “right way” to go through this.
• You get to choose what you do during this time, no one else.
• Be gentle and compassionate with yourself.
• We need to continue to bring in income the best we can right now.
• Think about how you can meet needs that are there and add value to people.
• You need to connect with people on a deeper level right now.
• Value yourself, you have skills that can make others thrive. Recognise that you have information that other people wish they had.
• Find meaning and purpose in the midst of all of this.
• You are in control of how your mind interprets this. Try to think “What can this make possible?”
• Look for the good things in every day. Be grateful for absolutely everything you have.
• Shifting the focus on what we have, multiplies it.
• Journaling – Write it down and then flip it so it comes from love instead of anger.
• Get out all of your feelings on paper – You can just throw it away or burn it if you want to.
• Utilise these free tools!
• Give yourself permission to rest, nurture yourself and ask yourself “what do I need?”

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Be gentle on yourself during this time, don’t put pressure on yourself to be achieving things just because you are being told you need to, whether that’s because other people are saying it or you may be telling yourself. You are allowed to feel anxious, angry, depressed, frustrated right now and it is okay if you can’t quite function how you normally would. But remember, this will not last forever.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• An introduction to Mary Hyatt – 04:38
• The impact of the pandemic – 07:53
• Comparative Suffering – 21:05
• Expectations – 25:55
• Selling during this time – 33:43
• Tools that can help you – 45:15

Transcript below

Hello, and welcome to today's episode of the podcast. How are things going? You know what? I so genuinely mean that, because this time is so crazy tough for us ll, for lots of different reasons. I'm going to jump straight into today's episode, because today I decided to bring back a previous guest. Now, I thought this was the first time I had done this, but it actually turns out that Biz Paul has been on twice. Although technically, the second time he came on, he interviewed Paul and I for episode 100.

I think this is technically the first time I've had someone in that I've interviewed twice. So, I would like to welcome back to the podcast, my very beautiful, wonderful and smart friend,...

KEY TAKEAWAYS COVERED IN THE PODCAST

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

One of the most important things you can do in business is to get really confident about who you are and what you stand for..

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Transcript

Hello and welcome to this week's episode of the podcast. How are you doing?

So, what are we gonna talk about today? Now, we're nearing the end of the year, and as you know, because I talk about it every year, because I have consistently been doing this for a long time, I do goal setting with my amazing community, with my club, with exec Club, and part of that goal setting, there's many parts to it because this isn't just a case of, okay, everybody sit down.

What do you wanna achieve next year? That doesn't, that's not how it works. But part of the goal setting is that we reviewed the year before and I just had, we just had our saw event, which is our members only event, and we had an amazing speaker called Nicole and Nicole Quiller, coach Nicole. Go check her out.

I will link to her in the show notes and she said she had this great saying that basically what gets measured gets improved. So that's why we look at what's happened. That's why we track back and go, okay, what happened? What did we do? How did it go down? What did I learn from it? So that's one of the things that we do obviously in the goal setting, is we go through and go, what went well and what didn't go so well in the last year.

And again, the aim of the didn't go so well isn't about beating yourself up. This isn't about going. Well, you've rubbish, aren't you? And you just don't achieve your goals. Probably should give up. That is definitely not what that's about. What it's about is giving yourself space to think about what didn't go so well and what can you take from that.

What can you learn from that? What comes to mind and how does that then lead you into doing your goals, because obviously we can learn by those things. And like I said, I, it's a very, the space I create for people to do this, it's, it's safe. And it's also, what's the word, am I trying to think of? It's, it's a positive space.

This, you know, it's not a space where we sit down and go, oh, this is awful. And if anybody's feeling like that, I managed to kind of move them through it pretty quick. So, one of the things, like I said, that I've done is I've gone through and I've listed what didn't go so well for me because obviously I practice what I preach.

I do all this stuff that I teach and I've written loads of different things there, and I'll tell you a few of my things that I've got on my list. So I spent too much money. That's what I did this year. Now I have to say in all the areas of my business, the

Today’s episode of the podcast is an interview with Christina Jandali who is a confidence-boosting, cash creating, business growth strategist who helps course creators build a raving fan base so they can sell through Facebook groups. We talk all about starting and managing Facebook groups, how to grow a Facebook group, and what content to post in your Facebook group.

KEY TAKEAWAYS COVERED IN THE PODCAST

• You can create the culture that is going to happen inside your group – you set the rules.
• You can choose to allow promotion or not within your group – it is important that the people promoting are also engaged and giving in the group.
• Once your Facebook group starts to pick up pace in terms of growth, Facebook naturally shows your group to more people and then your group grows even faster with less effort.
• When you first start a Facebook group, you will have to personally reach out to people to let them know about it and ask them to join.
• As well as giving value in your group, we also have to remember it is a business tool and we can’t just give out free content constantly.
• Your Facebook group is like your digital living room – people can come inside, relax and get to know you better.
• The purpose of a paid Facebook group is to give support to your members to execute the content in your paid programme.
• The purpose of a free Facebook group is to evoke desire and demand for your paid offer.
• If we put too much into Facebook groups (eg. How to), it can be overwhelming.
• Your group should bring people on a buyers journey to move them through to the buying decision.
• Types of content to put in your free Facebook group:
• Consider your sales system – your biggest priority is to promote your webinar, video series, challenge etc.
• Look at your core weekly content that is going to start conversation or demand for your sales system (eg. A live stream).
• Then we look at content that will start conversations surrounding the weekly content you are doing. Get to know what level your members are at.
• Start with the end in mind and then work backwards.
• If you want to build and scale, you have to bring people into a shared experience and a container that is going to move them through your sales system.
• It’s hard to get know for one thing if your group is all over the place.
• Asking questions and giving shared experiences creates community and connection.
• Facebook groups work for 3 different types of people:
• Those who are in the early stages of getting started – they know who they want to serve but may not know what they want to offer yet.
• Those making sales here and there but they want to see some consistency.
• Those doing well with their launches and campaigns and want to enhance the experience they are creating.
• If you are not going to be consistent in showing up, don’t open a group.
• It takes time to run a successful Facebook group and you have to value the connections and relationships.
• The larger your group, the lower your percentage of engaged users will be.
• There is no optimum size for a Facebook group – it is different for each person.
• It is important to make sure your members align with who you want to serve.
• In a paid group, you need to claim ownership and lead your group by being present.
• You don’t have to do absolutely everything in your free Facebook group, but you need to build the group up enough first with your voice.
• You can look at your Facebook group insights and see who are your active members.
• True measure of engagement is people observing, clicking ‘read more’ and watching videos.
• Make sure your...