Women Choosing Growth (Tina Sue)

Episode 50 - Celebrating Our 1 Year Anniversary and 50th Episode!

Summary

In this landmark 50th episode of "Women Choosing Growth," host Tina Sue celebrates the podcast's first anniversary and reflects on the journey so far. Tina highlights the significance of reaching this milestone, emphasizing the dedication and passion required to sustain and grow a podcast. She shares compelling statistics on podcast longevity and discusses how Women Choosing Growth stands out by consistently providing valuable content for women entrepreneurs.

Throughout the episode, Tina takes listeners on a trip down memory lane, revisiting key topics and insights from previous episodes. From self-development and mental health to leadership and sales strategies, she underscores the importance of each theme in the entrepreneurial journey. Tina also celebrates the community of women who have contributed to and benefited from the podcast, encouraging listeners to continue their growth journey with actionable advice and support.

What episode do you need most? Below is the summary of our episode categories: 

• Self Development & Mindset
• Dreamcasting Your Future and Setting Goals 
• Time Management and Prioritization 
• Recruiting, Leadership & Culture
• Sales
• Networking
• Customer Experience
• Marketing, Branding, Storytelling
• Financial Mastery, Profit First Mentality
• Growth by Acquisition
• Growing Your Enterprise Value
• Having Your Voice Heard
• Sharing Your Story in Writing 
• …and much more

Notable Quotes:

• "It's not easy to run a podcast, but it has to be in your heart. It's about the mission." – Tina Sue
• "Entrepreneurship is definitely uncomfortable at times. Embrace it and grow." – Tina Sue
• "Celebrate your milestones and use them as a reminder of your journey and achievements." – Tina Sue
• "Leadership is about building a factory of level five leaders so your business continues to grow." – Tina Sue
• "Both parenting and leading a team require vision, patience, and a deep understanding of individual needs and motivations." – Tina Sue

Resources:

Website:  https://www.womenchoosinggrowth.com/

Personal Brand: https://tina-sue.com 

Instagram:  https://www.instagram.com/womenchoosinggrowth

Facebook:  https://www.facebook.com/profile.php?id=100094002221633

LinkedIn:  https://www.linkedin.com/in/tina-sue-moser-540379a/

Episode 49 - Tina Sue | The Parallels Between Leading your Team and Parenting

Summary

In this down to earth episode of "Women Choosing Growth," host Tina Sue reminds us all of the striking similarities between leading a business team and raising a family. Drawing from her recent vacation experiences with her children, Tina emphasizes how the skills honed in parenting can be directly applied to effective business leadership. She discusses key parallels such as vision and goal-setting, patience, individualized attention, and communication, illustrating how these elements are essential in both realms. Through tangible strategies, Tina provides actionable advice on fostering independence, setting clear expectations, celebrating achievements, and leading by example, ensuring listeners can apply these insights both at home and in their professional lives.

Tina further supports her discussion with compelling statistics that highlight the significant impact of strong leadership on employee engagement, retention rates, and child development. The episode is rich with practical applications, offering listeners concrete steps to enhance their leadership skills in both parenting and business. By creating development plans, holding regular check-ins, encouraging problem-solving, and balancing discipline with flexibility, Tina guides her audience towards creating supportive and empowering environments for their children and team members alike.

Concluding with a call to action, Tina encourages her listeners to subscribe, share their experiences, and join the community of women entrepreneurs striving for growth. This episode is a powerful reminder that the leadership skills developed in personal life can be immensely beneficial in professional settings, fostering growth, and success in both areas.

What You'll Learn in this Show:

• Parallels Between Parenting and Leadership: Discover how skills like vision-setting, patience, and individualized attention in parenting are crucial in business leadership.
• Fostering Independence: Learn strategies to encourage decision-making and confidence both in children and team members.
• Setting Clear Expectations: Understand the importance of clear communication and setting measurable goals in both parenting and business.
• Celebrating Achievements: Find out how positive reinforcement can boost morale and build self-esteem in children and employees.
• Leading by Example: Explore how modeling desired behaviors and values can inspire both your children and your team.

Notable Quotes:

• "Both roles require vision, patience, and a deep understanding of individual needs and motivations." – Tina Sue
• "Just as you nurture your children to grow into independent and confident adults, you can cultivate your team members to become empowered and proactive professionals." – Tina Sue
• "Encourage decision-making by giving them choice or asking them what they think is the best decision and ask them why." – Tina Sue
• "There is no room for 'because I said so.' There should not be any attitude of that in the workplace either unless you want a really bad culture to brew." – Tina Sue
• "By fostering independence, setting clear expectations, celebrating achievements, and leading by example, you can nurture growth in both your family and your business." – Tina Sue

Resources:

Dream Big, Plan Bigger Planning Guide (Free) https://www.tina-sue.com/freebie-dream-big-plan-bigger

Website:  https://www.womenchoosinggrowth.com/

Instagram: 

 "Profitability Beyond Finances: Mel McSherry on Mental and Emotional Wealth"

Episode Overview:

In this episode, Tina Sue sits down with Mel McSherry, an international business and life guide who helps overwhelmed entrepreneurs honor their lives and become architects of their own success. Mel shares her journey from personal trainer to successful business coach, author, and speaker. She discusses how she uses human design and traditional business tools to help clients achieve mental, emotional, and financial profitability.

Key Takeaways:

1. Embracing Plot Twists: Mel’s journey is filled with unexpected changes that shaped her career. From transitioning from fitness to business coaching to integrating human design into her practice, each twist brought new insights and growth.

2. Importance of Mental and Emotional Profitability: Mel emphasizes that success isn’t just about financial gains but also about mental, emotional, and spiritual wellbeing.

3. Human Design as a Tool: Mel explains human design, a system combining chakras, astrology, Kabbalah, I Ching, and quantum physics. This tool helps individuals understand their energetic blueprint and make aligned decisions.

4. Burnout and Recovery: Mel shares her personal experience with burnout and how taking a step back helped her reconnect with herself and her business.

5. Customizing Success: By understanding their unique designs, entrepreneurs can create businesses that align with their strengths and values, leading to sustainable success.

Notable Quotes:

 “I realized that even though I had been an entrepreneur now for 10 years, I never took the time to get to know myself inside of my businesses.”

 “When you put yourself first, the beauty does follow. Things really do start to become more cohesive and profitable.”

 “Human design shows you your energetic blueprint. It’s the ultimate onion of personal development.”

Actionable Insights:

• Take time to understand your unique strengths and design your business around them.
•  Prioritize mental and emotional wellbeing alongside financial goals.
•  Use tools like human design to gain deeper insights into your decisionmaking processes and strategies.

Mel McSherry Resources:

Insta: https://www.instagram.com/mel_mcsherry

Website: https://www.melmcsherry.com

Facebook: https://www.facebook.com/BtbByMel

LinkedIn: https://www.linkedin.com/in/melmcsherry

Tina Sue | Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Website: Tina-Sue.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Facebook Group: https://www.facebook.com/groups/540419986768273

Guest:   Amy Anderson, Co  Founder of Wild Coffee Marketing

Host:   Tina Sue

Introduction:  

In this episode of *Women Choosing Growth*, host Tina Sue welcomes Amy Anderson, a marketing maven with over three decades of experience. Amy shares her incredible journey from starting at Seventeen Magazine to founding Wild Coffee Marketing. Discover how she navigated the challenges of entrepreneurship, from managing finances to building a thriving remote team.

Key Takeaways:  

The Journey to Success:  

•       Amy's career spans 32 years, starting in the advertising and promotions department at Seventeen Magazine.
•       Transitioned from print to broadcast advertising, working for Calvin Klein Cosmetics and then moving into digital marketing with New York Times Digital.

Starting Wild Coffee Marketing:  

•       After a major life change, Amy's parents supported her initial venture into consulting, which led to founding Wild Coffee Marketing.
•       Despite early challenges, including learning finance and HR on the go, Amy's focus on marketing and strategy helped her build a successful business.

Developing a Profitable Business Model:  

•       Amy emphasizes the importance of understanding the cost of delivering services and pricing accordingly.
•       Using technology and software for inventory management of people and hours is crucial for maintaining a 20% net profit margin.

Building a Remote Team Culture:  

•       Creating connection and purpose in a remote working environment through regular meetings, transparency, and a focus on team well  being.
•       Implementing systems for accountability and project management to ensure efficient operation and a positive work culture.

Strategic Planning and Growth:  

•       Importance of regular strategic planning sessions and involving the whole team in setting and achieving goals.
•       Amy shares how Wild Coffee Marketing's planning cadence includes quarterly, yearly, and three  year plans to stay aligned and focused on growth.

 Notable Quotes:  

   "I think the fact that I was naive about how many businesses fail in their first year helped carry me through while business building." – Amy Anderson

   "Our goal is to make CEOs feel safe that my team and I have got it, and to create a really good working experience for a group of smart people." – Amy Anderson

   "As business leaders, we're running a business and we have to make sure the work gets done. Systems in place and sharing of information are crucial." – Amy Anderson

   "I believe that weekly meeting cadences are important, and what you do with that meeting is crucial. It's not just about updates but about problem  solving and sharing what's important." – Amy Anderson

 Conclusion:  

Amy Anderson's story is a testament to resilience, adaptability, and strategic thinking. Her insights on building a profitable and purpose  driven business while maintaining a strong remote team culture are invaluable for any entrepreneur. Tune...

Episode 61:

How to Recruit, Train and Retain Generation Z Population

Episode Highlights:

• Hannah Dannecker discusses the unique characteristics of Generation Z (born 1997–2012) and the challenges and opportunities businesses face when recruiting and retaining them.
• She breaks down the key traits of Gen Z, including their deep connection to technology, desire for flexibility, and different career aspirations compared to previous generations.
• The conversation touches on Gen Z’s need for meaningful work and how businesses can build an environment that fosters connection and retention.

Notable Quotes:

• "Tech isn’t just a tool for Gen Z; it’s a part of their body." — Hannah Dannecker
• "If you give them value and help them understand why they’re doing what they’re doing, they’ll stay with you longer." — Hannah Dannecker
• "Generation Z is craving human connection more than any generation before them." — Hannah Dannecker
• "It’s a blessing to influence the next generation while they’re still influential." — Hannah Dannecker

Actionable Takeaways:

1. Recruiting Gen Z:

• Be strategic about where you post job openings (social media platforms, online groups, referrals).
• Use engaging, creative job descriptions that grab their attention quickly—Gen Z has a short attention span.
• Focus on transparency in the job details and make sure you're communicating authentically.

1. Retaining Gen Z:

• Always provide the "why" behind tasks to help Gen Z employees see the bigger picture and find meaning in their work.
• Offer a mix of essential tasks with something "yummy" that excites or challenges them.
• Build trust through mentorship, not just management. Break down walls by listening and learning before giving instructions.

1. Creating a Gen Z-Friendly Work Environment:

• Acknowledge that they have been raised in a world full of constant influence and marketing, so approach them with authenticity and understanding.
• Foster a workplace culture that embraces flexibility, remote work options, and clear communication.

Hanna Dannecker Resources:

Website: BetterTogethergroup.com

Linkedin: https://www.linkedin.com/in/hannah-kay-macdonald/

TikTok: https://www.tiktok.com/@hannahkmacd1

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/

Facebook: https://www.facebook.com/WomenChoosingGrowth/

Today’s episode of the Women Choosing Growth Podcast is going to be a special one. Tina will have a conversation with a returning guest, Kristina Paider, affectionately known as KP by her friends and colleagues. KP is a world-class storyteller, screenplay writer, speech writer, writing coach, and best-selling author of The Hollywood Approach.

In their previous episode, Kristina delved into the profound concepts of the Hollywood Approach and how its principles can be effectively applied to both personal and business objectives, providing a roadmap for achieving even the loftiest of aspirations.

Today, in this unique episode, Kristina and Tina embark on a real-life, unrehearsed dual coaching session that will unveil the power of Flawesomeness and the Hollywood Approach in action. They are going to tackle their personal roadblocks, obstacles, and challenges, all while demonstrating how these powerful tools can guide them toward realizing their dreams.

This episode is a special one because it offers an unfiltered, unscripted look at the vulnerability and resilience required to overcome barriers and achieve your most audacious goals. Tina and Kristina will discuss the Hollywood Approach, delve into the concept of flawesomeness, explore goal-setting strategies, and emphasize the vital role of self-awareness and accountability.

Through candid, real-life examples and personal experiences, Tina and Kristina will provide you with invaluable insights and practical guidance to help you navigate your own journey towards growth and success.

So, tune in now and join Tina and Kristina as they embark on a journey of self-discovery, resilience, and empowerment, all while sharing their wisdom and lessons learned along the way.

What You’ll Learn in this Show:

• How to apply the Hollywood Approach to your personal and business goals
• The significance of flawesomeness in achieving your objectives
• The power of self-awareness and vulnerability in personal and professional growth
• Strategies for conquering resistance and obstacles on your path to success
• Real-life examples of utilizing storytelling techniques to overcome challenges and transform your dreams into reality.
• And so much more…

Resources:

https://www.kristinapaider.com 

LinkedIn: Kristina Paider

Facebook: Kristina Paider

Instagram: @kristinapaider

Books: 

THE HOLLYWOOD APPROACH: Script Your Life Like a Hit Movie and Live Your Wildest Dream

Episode 64 | Mastering Your Personal and Professional Productivity with Kerry Ann King

In this episode of Women Choosing Growth, Tina Sue sits down with Kerry Ann King, founder of Eluminate Labs, to uncover actionable strategies for mastering productivity both at work and in life. Kerry Ann shares her inspiring journey from corporate roles to creating an innovative productivity app and how her experiences shaped her approach to personal and professional growth.

Key Takeaways:

Productivity Insights Through Data

• Kerry Ann explains how tracking data about your habits can reveal patterns that reduce guilt and improve efficiency. Her example of working late on Fridays illustrates how understanding these patterns can empower you to make better decisions.

Illuminate Labs’ Mission

• Eluminate Labs focuses on creating tools and systems that promote human-centered productivity and reduce the exploitative nature of traditional tech business models.

The Power of Reflection

• Failing to reflect on your productivity patterns can lead to burnout or misaligned goals. Kerry Ann emphasizes the importance of periodically evaluating your habits to ensure long-term success and fulfillment.

Fin: Positive Productivity App

• Kerry Ann's app, Fin, offers features like tracking tasks, routines, and patterns of productivity, as well as providing coaching support to improve consistency and focus.

Understanding Your Unique Productivity Style

• Everyone has peak productivity times. Identifying yours—whether it's morning, mid-afternoon, or another time—can help you optimize your schedule and energy for high-value tasks.

Building Accountability Without Burnout

• Kerry Ann discusses how to create natural accountability systems to get things done joyfully rather than from a place of obligation or guilt.

Eluminate Labs Resources:

https://eluminatelabs.com/

Fin - Positive Productivity: App Store

Fin - Positive Productivity: Play Store

https://www.linkedin.com/company/eluminate-labs

https://www.instagram.com/eluminate_labs/

https://www.facebook.com/eluminate.labs

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/

Facebook: https://www.facebook.com/WomenChoosingGrowth/

Youtube: https://www.youtube.com/@WomenChoosingGrowth

Summary:

In a riveting exchange on the Women Choosing Growth Podcast, Tina Sue engages in a transformative conversation with Kortney Murray, CEO and founder of Coastal Kapital. Through Kortney's captivating narrative, listeners are invited into the world of finance, where her journey from fashion enthusiast to finance maven serves as a beacon of inspiration. With anecdotes ranging from shop class mishaps to navigating the intricacies of heavy equipment sales and mortgages, Kortney's story underscores the resilience and determination required for entrepreneurial success.

As the discussion unfolds, Kortney sheds light on the unique challenges faced by women in accessing financing for business growth. With a focus on financial literacy, Kortney emphasizes the critical importance of understanding credit, exploring diverse financing options, and effectively managing personal and business finances. Through her insights, listeners gain a deeper appreciation for the human-centric approach to lending advocated by Coastal Kapital, where the story behind each business holds equal weight to financial metrics.

Throughout the episode, Kortney's vision for empowering women entrepreneurs shines brightly, offering a diverse array of tailored financing solutions through Coastal Kapital. By prioritizing collaboration and strategic planning, Kortney equips listeners with the tools and knowledge needed to navigate the complex landscape of entrepreneurship successfully. As the conversation concludes, Tina Sue and Kortney leave listeners inspired to embrace financial education, leverage alternative financing avenues, and embark on a journey toward sustainable growth and prosperity.

What you’ll learn in this Show:

• The pivotal role of financial literacy in entrepreneurial success.
• Strategies for overcoming financing challenges and accessing capital.
• The importance of alternative financing options for business growth.
• How collaboration can empower women in business.
• Practical tips for building business credit and managing finances.
• Inspirational stories showcasing resilience and determination in entrepreneurship.

Quotes:

• "You can't grow without OPM - other people's money." – Kortney Murray
• "The human factor is essential in lending decisions. We prioritize understanding the story behind each business." – Kortney Murray
• "Collaboration is the new currency. Together, we can uplift and empower women in business." – Kortney Murray
• "Financial literacy is the foundation for strategic growth and success in entrepreneurship." – Kortney Murray

Resources:

Website for Coastal Kapital: https://coastalkapital.com/

Kortney’s Personal Web: https://www.kortneymurray.com/

LinkedIn: https://www.linkedin.com/in/kortneybmurray/

Instagram: https://www.instagram.com/kaoskort/

Women Gone WIld Book: https://www.wgwbook.com/

🎧 Episode Summary:

In this episode of Women Choosing Growth, host Tina Sue sits down with Kim Rogne, founder of For The Love Of, a personal and professional development company. Kim shares her transformative journey from high-pressure real estate executive to purpose-driven entrepreneur, revealing how a life-altering accident forced her to slow down, reassess her path, and step into a business that aligns with her true purpose. Together, Tina and Kim discuss strategies for achieving balance, overcoming overwhelm, and building a business that supports your life—not the other way around.

🔥 Key Topics Covered:

• Kim’s journey from corporate leadership to entrepreneurship.
• The power of slowing down to find clarity and purpose.
• The Ikigai principle and how it can guide career decisions.
• The PRP Model: How your Perception shapes your Reality, which impacts your Potential.
• Why journaling is a game-changer for high-achieving women.
• How to stop “should-ing” on yourself and create a business that supports your lifestyle.
• Breaking through money mindset blocks and embracing financial success.

✅ Actionable Takeaways:

1. Start with Clarity – Write down what you truly want in all areas of your life without judgment.
2. Try the 5-Minute Journal Routine – Use Kim’s journaling prompts to set daily intentions and reframe your mindset.
3. Give Yourself Permission – To slow down, to say no, and to create a business that aligns with your goals.
4. Challenge Your Money Mindset – Embrace that financial success allows you to give back and live more freely.
5. Live by the “Magic Wand” Rule – Dream without limits to set bigger goals for yourself and your business.

✨ Notable Quotes:

💬 "Before you hit go, slow." – Kim Rogne

💬 "Don’t ‘should’ on yourself—who says you HAVE to do it that way?" – Tina Moser

💬 "If you don’t slow down and get clear, you won’t even know what to say no to." – Kim Rogne

💬 "Your business is actually worth more when it’s not all on you." – Tina Moser

📢 Connect with Kim Rogne:

• Website: KimRogne.com
• Free Journaling Download: FLOself.com
• Instagram: @kimrogne

Connect with Women Choosing Growth

🌎 Website: womenchoosinggrowth.com

📩 LinkedIn: Tina Moser

📲 Instagram: @womenchoosinggrowth

📖 Strategic Shift Playbook: https://www.tina-sue.com/lp-strategic-shift

Episode 53 - Balancing Business Leadership with Family Relationships

Summary

In this episode of "Women Choosing Growth," Tina Moser sits down with Ruth Velez, a seasoned entrepreneur who shares her experiences navigating the complexities of having family members as employees. Ruth recounts the challenging situations she faced, from losing a major contract and dealing with the fallout of COVID-19 to addressing inappropriate behavior and navigating blurred lines between family and business roles. Through candid stories and hard-earned lessons, Ruth emphasizes the importance of clear communication, setting boundaries, and maintaining a balance between professional and personal relationships.

Ruth also highlights the value of putting agreements in writing, even informal ones, to establish ground rules and expectations. She shares her journey of growing as a leader, learning to handle difficult conversations, and the necessity of separating her roles as a business owner and a family member. Ruth’s insights provide invaluable guidance for entrepreneurs who find themselves in similar situations, stressing the need for transparency, empathy, and wisdom in maintaining both business success and family harmony.

What You Will Learn from the Show:

• Strategies for managing family members as employees, including setting clear boundaries and expectations.
• The importance of communication and transparency in maintaining healthy business and personal relationships.
• How to handle difficult conversations and terminations with empathy and professionalism.
• The benefits of putting agreements in writing to avoid misunderstandings and conflicts.
• Tips on balancing the dual roles of being a business leader and a family member.

Notable Quotes

• "Putting stuff in writing, even if it's bullet points, can make a big difference in maintaining clear expectations."
• "As an entrepreneur, you need to separate your business role from your family role to navigate the murky waters effectively."
• "Family members might feel loyal to you, but it's crucial to communicate openly about their roles and the business's needs."
• "Sometimes, being transparent about the business's struggles can help employees understand and align with the company's situation."
• "Forgiveness and grace are key to maintaining healthy relationships and moving forward, both in business and family."

Resources:

Email: rvelez@vinaligroup.com

Website: www.vinaligroup.com

Calendly: https://calendly.com/ruthvelez

LinkedIn: https://www.linkedin.com/in/ruthievelez/

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/

Episode 44 – Unlock the Secrets to Genuine Networking

Summary:

In this dynamic episode of the Women Choosing Growth podcast titled "Unlock the Secrets to Genuine Networking," hosted by Tina Moser and featuring guest speaker Sarah Gemmell, listeners are offered an in-depth exploration of strategic networking and referral generation. Known as the Queen of Networking, Sarah shares her unique journey from a psychology and counseling background to becoming a successful entrepreneur, leveraging networking to drive business growth.

Sarah discusses her transition from working in the social services sector to embracing fitness and ultimately finding her true calling in networking. Throughout the episode, she emphasizes the importance of having the right intentions, crafting effective messaging, and nurturing relationships to make networking a powerful tool for business success.

Listeners will gain valuable insights into avoiding common networking pitfalls and learn actionable strategies for building meaningful connections that lead to tangible business results. The conversation is filled with practical advice, making it an essential listen for anyone looking to enhance their networking skills and business growth strategies.

What Will You Learn from the Show:

• The Power of Intentionality: Gain insights into how intentional networking can be a catalyst for business growth, understanding the difference between strategic connections and superficial interactions.
• Building Lasting Relationships: Learn techniques for nurturing genuine relationships that go beyond transactional networking, discovering how authenticity can foster trust and collaboration.
• Navigating Networking Challenges: Identify common networking pitfalls and learn strategies to overcome them, equipping yourself with the tools to navigate networking events with confidence and purpose.
• Effective Communication: Understand the importance of clear messaging and active listening in building meaningful connections, and learning to articulate your value proposition authentically.
• Strategic Networking: Discover strategies for identifying and connecting with key influencers and mentors who can offer valuable insights and support on your entrepreneurial journey.
• Personal Growth: Explore how stepping out of your comfort zone and embracing networking opportunities can lead to personal and professional growth, cultivating resilience and adaptability in the face of challenges.

Quotes:

• "Networking is about creating relationships, not just collecting business cards." – Sarah Gemmell
• "Give more than you expect to receive." – Sarah Gemmell
• "Be yourself; people connect with authenticity." – Sarah Gemmell
• "Clear messaging is key; know what you want and communicate it effectively." – Sarah Gemmell
• "Connect with influencers who align with your values and vision for long-term growth." – Sarah Gemmell
• "Embrace discomfort; that's where growth happens." – Sarah Gemmell

Resources:

Website: https://sarahjeanco.com/

Instagram: https://www.instagram.com/sarahgemmell_/#

Freebie: https://www.sarahjeanco.com/checklist 

Free Networking Community: https://www.facebook.com/groups/962114247995594

Episode 46 – 5 Steps to Master Lead Generation 

Summary:

In this episode of the Women Choosing Growth podcast titled "5 Steps to Master Lead Generation Dynamics," join us as we dive into the intricacies of lead generation with Tina Moser and Karlyn Ankrom as they engage in a dynamic conversation. Together, they unveil a roadmap to attract high-quality leads in today's ever-evolving digital landscape. Karlyn's expertise blends seamlessly with Tina's seasoned perspective, offering practical strategies and insightful anecdotes that promise to revolutionize your approach to social media engagement.

In this conversation, authenticity emerges as the cornerstone of effective digital interaction, with emphasis placed on the value of genuine connections nurtured through comments, polls, and direct messages. The duo underscores the importance of clear calls-to-action (CTAs) as guiding lights amidst the noise of social media, advocating for a playful and approachable demeanor that resonates with audiences.

Through Karlyn's expert guidance, listeners are equipped with tactics for lead generation, including the strategic use of freebies and lead magnets to captivate prospects' attention. They stress the significance of consistency and adaptability in social media strategy, urging listeners to embrace experimentation and curiosity as drivers of success in the digital realm.

What You Will Learn from the Show:

• The significance of authentic engagement in social media interactions.
• Strategies for leveraging comments, polls, and direct messages to foster genuine connections.
• Practical tips for crafting compelling calls-to-action (CTAs) to drive engagement.
• Tactics for effective lead generation, including the strategic use of freebies and lead magnets.
• The importance of consistency and adaptability in social media strategy for long-term success.

Quotes

• "Social media is not just a platform; it's a playground for authentic engagement." - Karlyn Ankrom
• "When the pain point is loud enough, action follows." - Karlyn Ankrom
• "Social media serves as an emotional outlet for users, craving genuine connections." - Karlyn Ankrom
• "Consistent sharing is the key; sounding like a broken record indicates you're doing it right." - Karlyn Ankrom
• "Have fun, be authentic, measure what matters" - Karlyn Ankrom

Resources:

Website: ohsnapsocial.com

Instagram: instagram.com/ohsnapsocialkarlyn

Facebook: facebook.com/ohsnapsocial

LinkedIn: linkedin.com/in/karlynankrom

Youtube: youtube.com/@ohsnapsocial

Summary:

In this episode of Women Choosing Growth, hosted by Tina Sue, dives into the differences between growth mode and scaling mode for businesses. Tina emphasizes the importance of understanding when to adopt each approach and highlights the key components of each. Growth mode involves linear expansion by replicating existing business models, with resources allocated towards sales, market share, and increasing productivity or service delivery. On the other hand, scaling mode focuses on leveraging technology and systems to exponentially increase productivity, optimize processes, and expand reach beyond geographic limits. 

Tina provides examples to illustrate the differences, such as opening new physical locations in growth mode versus developing an online ordering system in scaling mode. Additionally, she warns about the five biggest pitfalls when in scaling mode, including the lack of a clear strategy, insufficient financial planning, neglecting to invest in talent, overexpansion, and ignoring customer feedback.

Furthermore, Tina stresses the importance of having a clear strategy for scaling, outlining goals, targets, and expansion strategies, and highlights the need for sufficient financial planning to account for expenses before reaping rewards. She also emphasizes the significance of investing in talent and not attempting to scale too quickly, which may lead to instability and jeopardize the business. Tina underscores the value of actively seeking and heeding customer and team member feedback to ensure the maintenance of quality and successful scaling. She offers a free downloadable worksheet to help businesses build their 5 and 10-year plans, encouraging listeners to envision and plan beyond their perceived limits.       

What you’ll learn in this Show:



• The distinction between growth mode and scaling mode in business development.
• The five biggest pitfalls encountered by businesses in scaling mode, including the lack of a clear strategy, insufficient financial planning, neglecting to invest in talent, overexpansion, and ignoring customer feedback.
• The importance of having a clear strategy and well-defined plan for scaling, including outlining goals, expansion strategies, and financial considerations.
• The significance of understanding the difference between growth in exponential matters versus linear growth, and how resources are allocated differently in each mode.
• The emphasis on leveraging technology and systems to increase productivity and efficiency in scaling mode, as well as the shift from physical expansion to optimizing and automating processes.
• The need to invest in top talent and the potential consequences of neglecting to do so in scaling mode.
• The potential risks of overexpansion and the importance of strategic planning and control in scaling mode.
• The value of customer and team feedback in ensuring the success and sustainability of scaling efforts

Quotes: 

"Expansion is usually linear and involves replicating existing business models. Resources are usually allocated towards sales and market share." – Tina Sue

"Scaling mode emphasizes leveraging technology and systems to increase productivity and efficiency, focusing on exponential growth rather than linear growth." – Tina Sue

"Neglecting to invest appropriately in the right talent can hinder scaling efforts, as it requires people who already possess the necessary skills and experience." – Tina Sue

Resources: 

Website:  

Episode 43 – Jen Cochrane | Is it Time to Spend Money?

Summary:

In this enlightening episode of the Women Choosing Growth podcast titled "Is it Time to Spend Money?" hosted by Tina Sue and featuring guest speaker Jen Cochrane, co-founder and CEO of Gifted Travel Network, listeners are treated to a deep dive into the intricacies of strategic decision-making in business. Drawing from her extensive experience transitioning from a corporate executive to a leading figure in the travel industry, Jen shares invaluable insights on when to invest and when to exercise caution in spending, particularly focusing on financial planning aligned with broader strategic objectives.

The conversation unfolds organically as Jen dives into the nuances of entrepreneurship, emphasizing the importance of pushing beyond comfort zones to foster growth. She articulates the significance of having a clear vision, coupled with a deliberate and systematic approach to financial planning. Throughout the discussion, Jen offers practical advice and actionable strategies for entrepreneurs navigating the challenges of building and sustaining successful businesses in today's ever-evolving landscape.

As Tina Sue and Jen explore various facets of business growth, from the role of technology in enhancing efficiency to the criticality of hiring and team building, listeners are treated to a wealth of knowledge distilled from Jen's remarkable journey and entrepreneurial acumen. The episode resonates with inspiring anecdotes, insightful reflections, and actionable takeaways, making it a must-listen for aspiring entrepreneurs and seasoned business leaders alike.

What You'll Learn in this Show:

Jen's remarkable journey from corporate executive to travel industry expert.

The critical role of strategic decision-making in fostering business growth.

Insights on when to invest and when to exercise caution in spending.

Strategies for crafting a financial plan that aligns with strategic goals.

Practical advice for entrepreneurs on building and sustaining successful businesses.

The impact of mindset, risk-taking, and adaptability on entrepreneurial success.

Quotes:

• "People need to be pushed out of their comfort zone because if you want to keep growing, you have to hire ahead of growth." – Jen Chochrane
• "Before you invest, start with a big picture and make sure that you're clear on your vision." – Tina Sue
• "Putting it down on paper usually makes it happen in some way." – Jen Chochrane
• "Success is freedom, fulfillment, and financial satisfaction; profitability alone is not success." – Jen Chochrane
• "Technology is essential for efficiency, competitiveness, and risk management in today's business environment." – Jen Chochrane
• "You don't always have to be the first to market with new technology; sometimes it's better to let it play out and see which one wins over the industry." – Jen Chochrane

Resources:

Jen Cochrane LinkedIn: https://www.linkedin.com/in/jennifercochrane/

Gifted Travel Network Website: https://www.giftedtravelnetwork.com/

TO BE A GUEST ON OUR SHOW: https://forms.gle/kMkiQfM1Les4nNUz8

Are you someone who wants to experience massive breakthroughs and transformations not only in your business but also in your personal life, in who you are? 

On this insightful episode of the Women Choosing Growth Podcast, Tina Sue engages in a compelling conversation with the remarkable Tatiana Amico, a best-selling author, podcast host, and mother of three. 

With a decade of coaching experience and multiple successful businesses under her belt, Tatiana specializes in empowering women serving others to magnify their impact by unraveling their true selves, discovering their gifts, uniqueness, and authenticity, leading them toward a life of internal liberation.

During the conversation, Tatiana reflects on her personal journey, recounting moments of conforming to societal expectations and grappling with inner dissatisfaction despite ticking off conventional checkboxes of success. Her narrative resonates with the challenges many face in aligning their lives with their true purpose.

She delves into the inception of her coaching career, the struggles she encountered in embracing her worth, and the pivotal realization that material success doesn't necessarily equate to inner fulfillment.She shares her evolution, acknowledging the moments of grappling with self-doubt, comparison, and the relentless pursuit of external markers of success. Her insights into the profound realization that true freedom lies in authentic experiences, not in external achievements, serve as guiding beacons for all aspiring to lead lives steeped in genuine satisfaction.

Throughout the episode, Tatiana emphasizes the significance of inner freedom, guiding listeners on a transformative journey toward self-awareness, authenticity, and profound contentment. She unravels the intricate process of unearthing limiting beliefs, confronting past experiences, and fostering compassion and forgiveness toward oneself.

Listen now and enjoy!

What You’ll Learn in this Show:

• Embracing authenticity in a world of societal norms.
• Overcoming self-doubt and the pursuit of external validation.
• Strategies to cultivate internal peace and alignment.
• The profound impact of genuine inner freedom.
• Techniques for navigating transformative growth.
• Cultivating authentic personal power for impactful change.
• And so much more…

Resources:

Website: Tatianaamico.com 

Podcast: OWN IT

Instagram: @tatianaamico

Facebook: Tatiana Amico 

Entrepreneurs are, by nature, aspiring leaders. They know that if you don't ask for what you want, there's a high likelihood you won't receive it. Entrepreneurs are encouraged to gather data, seek advice, and make informed requests to advance their careers.

In today's episode of the Women Choosing Growth Podcast, Tina Sue's sits down with Jennifer McCollum, international speaker, leadership expert and CEO of Linkage, an SHRM company. Jennifer is also the author of 'In Her Own Voice: A Woman's Rise to CEO.' She shares her passion for helping women find purpose and clarity in their life vision. Her mission is to change the face of leadership by empowering women leaders at all levels and in various sectors.

During the episode, they discuss Jennifer's journey from consultancy to becoming the CEO of Linkage. She highlights the importance of driving positive change and challenges faced on the path to leadership.

Their discussion delves into the hurdles faced by women on their journey to leadership. They cover issues related to equity, culture, and leadership development.

Listen now and enjoy!

What You’ll Learn in this Show:

• Linkage's mission to change the face of leadership by developing women leaders.
• The most common hurdles faced by women in leadership positions.
• How intentionally introducing hurdles in a specific order can allow for effective decision-making and delegation.
• The importance of recognizing and promoting women's competence to overcome imposter syndrome and gain confidence.
• And so much more…

Resources:

Jennifer's LinkedIn

Linkage website

In Her Own Voice book

Summary:

In this episode of Women Choosing Growth Podcast, Tina Sue hosts a compelling discussion with Heather Cox, co-founder of Certify My Company, on the pivotal topic of diversifying revenue streams through business certifications. Cox shares invaluable insights into the significance of certifications in supplier diversity programs, emphasizing their role in establishing credibility and trust. She highlights that certifications go beyond mere titles, serving as essential tools for accessing opportunities and expanding client bases.

Throughout the conversation, Cox outlines the process of becoming certified, stressing the importance of accurate documentation and the utilization of expert assistance. She also emphasizes the matchmaking aspect of certifications, underscoring the importance of partnering with corporations that prioritize supplier diversity.

Cox discusses the tangible benefits of supplier diversity programs, citing studies that demonstrate significant returns on investment. She also highlights the role of certifications in fostering lasting client relationships and promoting the growth of women-owned and minority-owned businesses.

Drawing on examples from well-known brands like Walmart, Target, and Ulta, Cox emphasizes the need for businesses to understand their specific goals and reach out to experts like Certify My Company for guidance. She positions Certify My Company as a supportive partner in navigating the complexities of supplier diversity and certification processes.        

What you’ll learn in this Show:

• The significance of business certifications in diversifying revenue streams.
• The role of certifications in gaining access to opportunities and expanding client base.
• The importance of supplier diversity programs and their impact on business profitability.
•  Examples of well-known brands and corporations that actively support supplier diversity.
• The process of becoming certified and the benefits of partnering with corporations that value supplier diversity.

 Quotes: 

"This one's diversity certified it just tipped the scales in your favor." - Heather Cox

"Diverse suppliers. Everyone gets why you have to have a diversified customer base. If you're like I'm only selling to blonde hair blue eyed people. Okay, that's a very small percentage, right? You want to have as many customers and clients that you can sell to." - Heather Cox

“You're gonna have to do the best thing for the company you work for, that's just the way it is right? So these corporations are slowly coming on board. Do all of them have it? Approximately 97% of the fortune 1000 have a program. Are they all good? Nope can they all both ah hundred and three." - Heather Cox



Resources: 

Website: https://www.certifymycompany.org/ 

Twitter: https://twitter.com/CertifyMyCo 

Facebook: https://web.facebook.com/Certifymyco/?_rdc=1&_rdr 

LinkedIn: https://www.linkedin.com/company/certify-my-company/ 

Have you ever stopped to think about the story behind your favorite brands? It's not just about the products they offer - every brand has a unique story to tell, a journey that has led them to where they are today. And if you're a business owner, you have a story to tell too. It's time to make sure that story is heard and understood by your customers. That's where Spodek & Co comes in - experts in helping you effectively communicate your brand story through strategy, content creation, community training, and more. 

On today's episode of the Women Choosing Growth Podcast, Tina Sue sits down with Eden Spodek, founder of Spodek & Co, to learn about her 30 years of experience in integrated communication strategy. Eden has worked with the renowned company Fleishman Hillard and launched her own digital marketing business that is now known across North America for helping clients create memorable online brands and grow their businesses.

Eden shares her journey of starting and growing her business, including how she was approached by the University of Toronto to co-create and teach a program in communications management and social media marketing. She also provides valuable insights into crafting a compelling brand story, emphasizing the importance of revisiting it frequently.

As every business owner needs to be able to tell their brand story in a way that draws in their ideal customers, Eden's expertise is not to be missed. Her six steps to crafting a compelling brand story will help you effectively communicate your unique journey and connect with your customers on a deeper level.

Tune in to the Women Choosing Growth podcast to hear Eden's inspiring story and gain valuable insights into crafting your own brand story!

Enjoy!

What You’ll Learn in this Show:

• Why Eden decided to start her own business.
• Why the most successful team members are the ones who share a mutual respect and deliver great work.
• The benefits of creating a work environment where people can work without limitations on hours.
• The problems that Spodek & CO are solving for their clients.
• Tips on building emotional connection with your customers. 
• When business owners need to consider revisiting their branding and messaging.
• The 6 steps to telling your brand story.
• And so much more…

Resources:

Spodekandco.com 

Business Linkedin: https://www.linkedin.com/company/spodek-and-co/

Eden Spodek Linkedin: https://www.linkedin.com/in/edenspodek/

Brand Voice Worksheet: https://spodekandco.com/unleash-your-standout-brand-voice/

Episode 65 | Courtney Hurley & Kelly Evans | Simplify and Focus to Scale

In this episode of Women Choosing Growth, host Tina Sue sits down with the dynamic sister duo, Courtney Hurley and Kelly Evans, founders of Screws and Stilettos. They share powerful insights on regaining control of your business, simplifying your marketing strategies, and tapping into your innate strengths. Courtney introduces the science of flow state, detailing how to achieve peak performance and boost productivity by up to 500%. Meanwhile, Kelly explains why a solid foundation is critical for business success.

Actionable Takeaways in Part One:

1. Leverage Flow State: Block 90-minute intervals for deep work and minimize distractions to achieve higher productivity.
2. Power Down Ritual: End your workday by identifying the 1-3 tasks that will most impact your business the next day.
3. Meeting Management: Stack meetings on specific days (e.g., Tuesdays and Thursdays) to protect deep focus time.
4. Eliminate Distractions: Use tools like Inbox When Ready to control email notifications and avoid constant interruptions.
5. Align with Purpose: Clarify your core purpose to guide business decisions and avoid missteps.

Resources for Screws and Stilettos

Website: Screws and Stilettos

LinkedIn: Courtney Hurley | Kelly Evans

Instagram: @screwsandstilettos

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/

Facebook: https://www.facebook.com/WomenChoosingGrowth/

Youtube: https://www.youtube.com/@WomenChoosingGrowth

On today's episode of Women Choosing Growth Podcast, Tina Sue is joined by marketing consultant and strategist Sarah Noel Block to explore effective strategies for amplifying content marketing efforts. Sarah emphasizes the importance of understanding your ideal customer as the foundation of any marketing strategy. She shares valuable insights for small business owners and marketing teams, focusing on how to achieve significant marketing results without expanding staff. Drawing from her experience working with major brands and her passion for aiding smaller businesses, Sarah provides actionable advice on creating impactful marketing strategies with limited resources.

Tina Sue and Sarah discuss the three primary content pillars: core, campaign, and curated content, each catering to different marketing approaches and time investments. Sarah explains the nuances of each pillar, from committing to regular content creation to leveraging existing content in strategic campaigns. She touches on the power of curation for those with minimal time for marketing, suggesting innovative ways to assemble existing content to guide potential customers through their decision-making process. Sarah also introduces a fourth element – collaboration content – as well as the value of partnerships and guest appearances as a means of audience building for those reluctant to generate original content.

They also discuss Sarah's approach with clients at Tiny Marketing. She begins with a strategic spark session to understand a business's unique challenges and goals, followed by quarterly content creation tailored to their needs. She shares practical tips for lead generation and audience engagement, like using analytics to identify successful content and creating compelling lead magnets. Sarah's advice is to focus on one customer, one core content type, one channel, and one outreach strategy, simplifying the process of effective marketing. 

Whether you're a seasoned marketer or new to the field, this episode offers practical advice on managing marketing campaigns, understanding your audience, and crafting content that resonates.

Listen now and enjoy!

What You’ll Learn in this Show:

• The importance of identifying and understanding your target audience, including their challenges and motivations, to tailor your marketing strategies effectively.
• The ‘three-pillar’ approach to content marketing, including core, campaign and curated content.
• Insights into creating compelling lead magnets, leveraging analytics to identify high-traffic content areas, and converting this traffic into leads.
• The value of collaborations and guest appearances for expanding your business reach, particularly when starting out or working with a limited audience.
• Strategies for planning and creating content, such as batching and making content creation an engaging and focused event.
• Sarah's journey from working with major brands like apartments.com and Prudential to focusing on small businesses with small teams, and what this shift means for content marketing strategies.
• Sarah's 'one by four' strategy - focusing on one customer, one core content, one channel, and one outreach strategy to streamline your marketing efforts.
• And so much more…

Resources:

Sarah's LinkedIn

Tiny Marketing

Episode 63 | Everything You Need To Know About Podcasting | Guest: Jessica Rhodes

To grab your Podcast Interview Prep Checklist - click HERE. 

In this episode of Women Choosing Growth, host Tina Sue sits down with Jessica Rhodes, the founder of Interview Connections, the world’s first podcast booking agency. Since its launch in 2013, Jessica’s agency has booked over 30,000 podcast interviews for more than 800 clients. Her mission is to help entrepreneurs leverage podcasting as a tool for business growth, authority-building, and meaningful connections.

Jessica shares her journey from working in the nonprofit sector to founding Interview Connections. With the guidance of her entrepreneurial father, she built an agency that has now become an industry leader in podcast booking. Her approach focuses on strategic, high-quality placements that elevate her clients’ visibility and impact.

Key Topics Covered:

• Who Should (and Shouldn’t) Podcast: Podcasting benefits businesses aiming to build credibility and reach a wider audience, though it’s less effective for local businesses without an online presence.

• Guesting vs. Hosting: Jessica discusses the benefits of starting as a guest to build a network, making it easier to launch a podcast later. Podcasting helps reach a niche audience effectively.

• ROI of Podcasting: Success isn’t about download numbers but engaging the right listeners who convert. Even a small, loyal audience can generate significant ROI.

• Strategic Benefits of Podcast Guesting: Jessica highlights networking, SEO, and content repurposing as hidden benefits of podcast guesting, helping entrepreneurs expand their digital footprint.

• The Power of Persistence in Podcasting: Podcasting is a long-term investment, and Jessica encourages entrepreneurs to stay committed and patient for lasting brand growth.

Notable Quotes:

•  "It’s not about vanity metrics. It’s about getting in front of the right people."
• – Jessica Rhodes
•  "Think of 200 listeners like an auditorium of ideal clients—intimate, engaged, and loyal." – Jessica Rhodes
•  "Ladies, let’s go! We need more women leaders to be visible, claiming our authority. Take that step to get on stage, because it’s going to change the world." – Jessica Rhodes

Jessica Rhodes/Interview Connections Resources:

      Email: jessica@interviewconnections.com

      Website: InterviewConnections.com

      Insta: @InterviewConnections

      Facebook: @InterviewConnectionsPage

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn:

Ever wondered why customers should choose your product or service over others in a competitive market? Join Tina Sue in this Women Choosing Growth podcast episode as she unravels the secrets to standing out and thriving in the world of sales.

In this episode, Tina Sue kicks off a four-week series on sales, focusing on building a strong sales foundation. She emphasizes the importance of understanding the difference between sales and revenue, clarifying that sales specifically refer to the money collected from a company's products or services. The discussion delves into the fundamental role of sales in business growth, profitability, and the ultimate goal of building a valuable business.

Tina breaks down the four-part series, with today's focus on establishing a robust sales foundation. She explores the sales process, the significance of hitting targets, and the need for strategic planning to ensure sustainable growth. The episode also addresses the challenge of differentiating products and services in a competitive market, highlighting the distinction between a niche and a unique selling proposition (USP). Tina emphasizes that a USP is what sets a business apart from the competition and explores the importance of defining a clear audience or niche.

Ready to elevate your sales game and build a strong foundation for business growth? Tune in to the full episode for valuable insights and actionable strategies.

What You’ll Learn in this Show:

• Importance of sales in business growth

• Difference between sales and revenue

• Four-part series breakdown: foundation, growth strategies, effective techniques, scaling and sustaining

• Balancing sales with product/service capacity

• Defining a clear niche and USP

• Strategies for standing out in a competitive market

• Building a sustainable path for business growth

• And so much more!

In this episode of the Women Choosing Growth Podcast, Tina Sue sits down with Kelsey Aida, an incredible transformation facilitator, author, and coach, to delve into the journey of overcoming deep depression and emerging as a manifesting maven.

During the conversation, Kelsey shares her personal story, revealing how a perfect storm of events in her teens led to a debilitating depression, shattering her dreams of becoming a professional ballerina. She vividly describes the emotional turmoil, slipping into darkness, and the masked facade she wore while battling functional depression.

Listeners will discover Kelsey's turning point, a moment when she declared her readiness to break free from the grip of depression. Her journey into spirituality, positive psychology, and personal development led her to a profound healing transformation in just a month, elevating her beyond her pre-depression state.

Kelsey sheds light on her evolution from blog writing to becoming a bestselling author, guiding listeners through the power of mindset shifts, energy work, and the role of declarations in her healing journey.

Throughout the episode, Kelsey shares actionable steps and insights for listeners to start their personal growth journey. She emphasizes the importance of seeking relief during low times and optimizing life for those aiming for higher achievements.

She explores the intricacies of manifesting desires, distinguishing between surface desires and genuine heartfelt goals. Kelsey's advice touches upon the necessity of aligning one's thoughts, actions, and environment to match desired energies and goals.

She highlights the critical role of self-love in this process, dispelling misconceptions and stressing the importance of embracing oneself fully, even the parts one might not particularly like.

Listeners will gain invaluable tools and practices to initiate their personal transformation journey, whether through meditation, journaling, or seeking guidance when encountering stuck points.

Tune in to this episode for an inspiring and transformative conversation with Kelsey Aida!

What You’ll Learn in this Show:

• The power of declarations in healing.
• Techniques to align thoughts and actions with desired energies.
• The pivotal role of self-love in personal growth.
• Practical steps to overcome stuck points.
• Transformative practices through meditation and journaling.
• And so much more…

Resources:

Website:https://www.kelseyaida.com/

Instagram: @kelseyaida

Facebook: Kelsey Aida

Podcast: High Vibin’ It

Books:

Affirmations for Happiness: 200 Positive Affirmations for a Joyful Mindset Every Day

My Pocket Guide to Manifestation: Anytime Activities to Set Intentions, Visualize Goals, and Create the Life You Want

The Mini-Book of Self-Love for the Modern...

Welcome to the Women Choosing Growth podcast, hosted by Tina Sue, a lifelong entrepreneur, business growth advisor, speaker, financial queen, and mom. In this podcast, Tina shares valuable insights and strategies specifically tailored to women in business who are choosing to grow their ventures.

In this first episode Tina talks about the three primary goals of this podcast: First, it aims to help you build your business bigger, better, and smarter than ever before. Secondly, the podcast focuses on increasing profitability and the enterprise value of your business. The third goal is to build a community of women entrepreneurs who support and empower each other on their growth journeys.

Tina will also talk about the name of the podcast, "Women Choosing Growth." It reflects the significance of making a conscious decision to grow your business. She acknowledges the unique hurdles faced by women-owned businesses, including lack of funding, gender biases, limited role models, and cultural expectations. 

With the podcast, Tina aims to provide mentorship, support, and guidance to help as many women in business as possible.

Let's crush business growth together and build a network of successful and empowered women entrepreneurs!

What You’ll Learn in this Show:

• The podcast features interviews with successful women entrepreneurs, experts, and thought leaders who share their experiences and tips for achieving sustainable growth.
• The importance of having a plan for profitability and enterprise value in order to focus on long-term growth and maximize the value of the business.
• The importance of a supportive community of like-minded women who are on a similar growth journey.
• Women Choosing Growth is more than just a podcast; it aims to build a community where women can connect.
• And so much more...

Episode 65 | Courtney Hurley & Kelly Evans | Simplify and Focus to Scale (Part 2)

In Part 2 of this insightful conversation, Courtney Hurley and Kelly Evans of Screws and Stilettos return to dive deeper into simplifying business systems and avoiding the overwhelm of disconnected tools. They share real-world examples of businesses bogged down by complexity and how they streamlined processes for success. Kelly reveals the pitfalls of the “anti-agency” approach and how focusing on a few core tools can transform your business operations.

Actionable Takeaways:

1. Audit Your Tools: Review all the systems and tools you're using and cut any that don't directly add value or communicate with each other.
2. Simplify Your Marketing: Focus on 1-2 platforms that truly serve your business rather than spreading yourself thin across all social media.
3. Create a Centralized System: Use a platform like HubSpot to integrate your customer data, marketing, and sales processes.
4. Think Long-Term: Align your systems and strategy with where you want to be in 5 years, not just the immediate future.
5. Avoid Competitor Chasing: Focus on your unique value rather than copying competitors, and find inspiration outside your industry.

Resources for Screws and Stilettos

Website: Screws and Stilettos

LinkedIn: Courtney Hurley | Kelly Evans

Instagram: @screwsandstilettos

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/

Facebook: https://www.facebook.com/WomenChoosingGrowth/

Youtube: https://www.youtube.com/@WomenChoosingGrowth

How do you create a sales pitch that makes people want to buy? It's a question nearly every entrepreneur has asked, and in this week's episode of the Women Choosing Growth podcast, Tina provides answers. Welcome to the Sales Strategies for Growth series, week three!

Tina discusses the importance of understanding your product's unique value and addressing customer pain points. She highlights that a sales pitch is not just about introducing a product or service, but about resolving a customer's specific problem.

Tina offers insights into overcoming customer objections, a critical hurdle in the sales process. She discusses strategies such as asking probing questions, actively listening, acknowledging concerns, and responding empathetically. She stresses the importance of preparedness for objections to build trust and move the sale forward. Additionally, Tina discusses effective closing techniques, illustrating the power of direct questions to uncover any remaining hesitations and sealing the deal.

She also touches upon negotiation, advocating for a win-win scenario where both parties feel content. Understanding your product's worth is vital, while creative options like trial periods or scaled services are powerful tools. Tina also offers her thoughts on post-sale customer satisfaction, the role of continued engagement, feedback gathering, and creating a seamless customer experience to foster loyalty and referrals.

Ready to take your sales to the next level? Tune in to the full episode for valuable insights and actionable strategies.

What You’ll Learn in this Show:

• The art of creating a sales pitch that captivates your potential customer's attention.
• The importance of addressing pain points and conveying the unique value of your product or service.
• How to ask probing questions, actively listen, acknowledge concerns, and respond empathetically.
• The power of asking open-ended questions to address any lingering hesitations.
• How to reach agreements that satisfy both parties and avoid the pitfalls of over-negotiating.
• The importance of post-sales engagement for customer satisfaction and retention.
• And so much more!

Melissa Swink, the founder & CEO of Melissa Swink & Co, is a business and time management consultant, speaker, and trainer who is passionate about assisting entrepreneurs in developing profitable and scalable businesses that they love. Along with her team of dedicated virtual assistants, Melissa provides full-service VA support to help businesses grow sustainably and avoid burnout. Melissa values equity and integrity and takes pride in helping clients rediscover their entrepreneurial excitement. 

In today's episode of Women Choosing Growth Podcast, Tina has an insightful conversation with Melissa about her personal story and professional journey and shares some tidbits on how to prioritize what you're focusing on as a business owner.

Melissa's journey to becoming an entrepreneur began when she saw that business owners were overwhelmed and couldn't justify hiring a formal full-time employee to do the things they needed. Operating solo restricted her clients to her availability, skill set, and expertise, so she decided to hire a team.

During this episode, Melissa provides a clear explanation of what a virtual assistant (VA) is and highlights the positive impact that hiring one can have on a business. She also elaborates on the various services that her business provides and emphasizes the difference between working with a good service provider and a great one. 

For these and much more, tune in for another episode of the Women Choosing Growth podcast!

Enjoy!

What You’ll Learn in this Show:

• The concept of a virtual assistant and how hiring one can have a positive impact on your business.
• The first step you should take when you think about hiring a virtual assistant.
• The difference between working with a good service provider versus a great service provider.
• Why hiring a virtual assistant is an investment in your business, not an expense.
• How virtual assistants works with people who have difficulty in delegation.
• A tale of two business coaches.
• And so much more…

Resources:

Melissaswink.com 

Melissa LinkedIn

Bonus Item:

Free Priority Planner

Have you ever felt like you’ve worked all day but got nothing done?

My Daily Priority Planner will help you determine:

What should I focus on first?

What are my "needle movers"?

What should I outsource or delegate?

Download it at: www.melissaswink.com/more

Website: www.melissaswink.com

In today's episode of the Women Choosing Growth podcast, Tina Sue talks to Jeannine Adams, the founder of Ready Pretty, a creative agency headquartered in Chicago that supports women-led brands and businesses mainly in the fashion, beauty, and lifestyle spaces. 

Jeannine is the perfect example of a successful woman who runs and grows her own business and is also a wife and the mother of three kids. She has worked with Tina and Cultivate Advisor for four years on growing her business and today she is going to share her journey with you.

During the episode, Tina and Jeannine are going to talk about how Jeannine founded Ready Pretty and what the company is doing today. You will learn about how Jeannine took her passion and relentless drive to go from a business with zero revenue to over $300K (and growing) in a very short period of time.

She will also talk about how Covid impacted her business and how her company grew due to the changes in the world. She’ll dive into the challenges you may have when you start hiring people and how to overcome them, and she’ll discuss the importance of having a good plan for your business and so much more.

Listen now and enjoy another amazing conversation with a successful female leader! 

What You’ll Learn in this Show:

• How Jeannine is helping independent brands grow and thrive online.
• How Jeannine connected two different things that she loved to create a successful business.
• How to know when is the time to pivot and try something else in your career?  
• The challenges you may have when you start hiring people and how to overcome them.
• Jeannine’s business goals for the future.
• And so much more…

Resources:

Readypretty.com 

Jeannine’s LinkedIn

🎧 Episode Summary:

In this episode of Women Choosing Growth, host Tina Sue sits down with Natalie Baker, an expert in blending Eastern and Western psychology to help entrepreneurs regain control over their mental well-being. They dive deep into how stress impacts business owners and how your brain’s survival instincts may be working against you. Natalie shares actionable ways to train your brain, recognize stress patterns, and shift from overwhelm to focus—without sacrificing your success.

🗝️ Key Topics Covered:

• Understanding Your Brain’s Stress Response: How your brain’s survival mode might be sabotaging your success.
• Why Entrepreneurs Mistake Stress for Productivity: The hidden dangers of the “always busy” mindset.
• Signs of Chronic Stress & Burnout: How to recognize when your stress response is in overdrive.
• Rewiring Your Brain for Regulation: Practical strategies to shift from reaction mode to strategic thinking.
• The Power of Boundaries & Routines: How small daily habits can prevent burnout.
• How Leadership Stress Affects Your Team: Why managing your own nervous system makes you a better leader.

✅ Actionable Takeaways:

1. Assess Your Stress Triggers: Take a self-check—are you reacting out of habit or actual danger?
2. Use Breathwork to Shift Your Brain: Try the 3-7 breathing technique (inhale for 3 seconds, pause, exhale for 7 seconds) to engage your nervous system’s calming response.
3. Challenge Your Fear-Based Thinking: When overwhelmed, ask yourself, "What’s the worst that could really happen?"
4. Create an End-of-Day Transition Routine: Whether it’s a walk, journaling, or setting digital boundaries, find a way to mentally “clock out” from work.
5. Recognize the Impact of Your Stress on Others: If you’re overwhelmed, your team and family feel it too. Leading from a place of calm benefits everyone.

💬 Notable Quotes:

• “Your brain is acting as if you’re about to die… but you’re not. It’s just a tough conversation, not a life-or-death moment.” – Natalie Baker
• “Many women entrepreneurs mistake their stress for motivation—when in reality, it’s just chronic fight-or-flight.” – Tina Sue
• “If you’re spreading your stress onto your team, you’re hijacking their ability to focus and perform.” – Natalie Baker
• “Taking care of your nervous system isn’t selfish—it makes you a better leader, partner, and entrepreneur.” – Natalie Baker

📌 Connect with Natalie Baker:

• Website: https://buddhistpsychotherapyny.com/
• Burnout Quiz: https://hbr.org/2023/04/a-two-minute-burnout-checkup
• Perceived Stress Scale: https://www.bemindfulonline.com/test-your-stress
• Social Media: https://www.instagram.com/neurofeedbacktrainingco/

🌟 Connect with Tina & Women Choosing Growth:

• Website: www.womenchoosinggrowth.com
• Coaching & Free Resources:

Episode Summary

In this episode of Women Choosing Growth, host Tina Moser welcomes Katrina Padron, an expert in scaling businesses through strategic partnerships. Katrina shares her journey from marketing freelancer to running a successful business without the constant hustle. She reveals how partnerships can be a game-changer for business growth, allowing entrepreneurs to move beyond the grind of traditional marketing and scale effectively.

Key Topics Covered

• The challenges of scaling through traditional methods and why more team members aren’t always the answer
• How Katrina transitioned from a 17-person team to a streamlined, profitable business
• The power of partnerships in creating sustainable business growth
• Defining different types of partnerships, including referral and channel partnerships
• Real-life examples of successful partnership programs
• How to transition from social media dependence to a partnership-based strategy
• Tips for tracking partnership success and making data-driven decisions

Actionable Takeaways

1. Identify Potential Partnerships: Look for businesses, associations, or influencers whose goals align with yours.
2. Start Small & Test: Read Katrina’s blog on the 12 different types of partnerships and experiment with what fits your business best.
3. Build Repeatable Systems: Instead of hiring endlessly, focus on systems that generate leads without constant effort.
4. Track Performance: Define key metrics before launching partnerships to measure success accurately.
5. Be Patient & Committed: Give your partnership strategy at least 6-12 months before evaluating effectiveness.

Notable Quotes

• “Scaling isn’t about adding more people—it’s about creating repeatable systems.” – Katrina Padron
• “Partnerships allow you to grow without the grind.” – Katrina Padron
• “Instead of chasing social media algorithms, build relationships that bring in long-term revenue.” – Tina Moser
• “If you're spending time growing your business, make sure it's a one-to-many effort, not just one-to-one.” – Tina Moser

How to Connect with Katrina Padron

• Website: wakemeupwhenimfamous.com
• Blog on Partnerships: Direct link available on her homepage
• Newsletter: Sign up for insights and access to a media contact list
• Free 15-Minute Fit Call: Schedule a session to explore how partnerships can work for your business
• Social Media: Find her on LinkedIn and other professional networks

Women Choosing Growth Resources:

• Email: Tina@WomenChoosingGrowth.com
• Insta: https://www.instagram.com/womenchoosinggrowth/
• Website: Tina-Sue.Com
• LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/
• Facebook: https://www.facebook.com/WomenChoosingGrowth/
• Youtube:

Ever wondered how much you should be paying yourself as a business owner? Dive into the intricacies of owner compensation, mindset, and planning for profitability.

In this episode of Women Choosing Growth, Tina Sue joins the Catapult Your Business show by Cultivate Advisors. The conversation revolves around the challenges business owners face when deciding their compensation. Tina emphasizes the importance of a proactive mindset, planning, and the "profit first" mentality. She also touches upon the significance of aligning business goals with personal financial aspirations and the need for regular revisits to ensure alignment.

Here are some key lessons:

• Mindset is paramount. Business owners should prioritize their financial stability and recognize the value they bring to their business.
• Planning is crucial. Instead of waiting for year-end profits, proactive financial planning and forecasting can help in making informed decisions.
• Align business profitability with personal financial goals. It's essential to ensure that the business's success translates to personal financial growth.

What You’ll Learn in this Show:

• The importance of the right mindset in determining owner compensation.
• The "profit first" approach and its significance.
• The value of multi-year financial forecasting.
• How industry benchmarks can guide compensation decisions.
• The need to connect business profitability with personal financial goals.
• The significance of regular reviews and adjustments to financial plans.
• The balance between personal lifestyle and business profitability.
• And so much more!

Resources:

Book: "Profit First"

Women Choosing Growth

Cultivate Advisors

Join Tina Sue as she embarks on an enlightening dialogue with Amanda Edgar, exploring the path of entrepreneurship and the alchemy of turning personal tales into published treasures. This engaging exchange delves into the challenges entrepreneurs face in narrative sharing, interwoven with Amanda's remarkable journey from actress to academic to author. Through Amanda's venture, Page and Podium Press, she illuminates the obstacles of fear and perceived expertise hindering storytelling endeavors.

Their exchange extends into the meticulous process of crafting and releasing a book, unveiling the nuances of self-publishing, traditional publishing, and hybrid approaches. Amanda underscores the importance of grasping the time, financial investment, and degree of control inherent in each method, alongside the pivotal role of an enticing book cover in captivating readers. She champions individuals to embrace their unique voices and perspectives, regardless of the subject's prior literary exploration.

Moreover, Amanda shares invaluable insights into effective marketing strategies for book promotion, emphasizing the significance of consistency across diverse platforms such as podcasts, social media, and strategic sales ventures. Her guidance serves as a beacon for aspiring authors, encouraging them to recognize the transformative potential of their narratives and the merit of sharing them with a broader audience. Amanda's wisdom inspires individuals to surmount self-doubt and embark on the empowering journey of storytelling.

.What you’ll learn in this Show:

• The benefits of writing a book, including sharing your story and expertise, and leveraging it for marketing purposes.
• The process of writing and publishing a book, including the different publishing paths and the importance of a book cover.
• Marketing strategies for promoting a book, such as podcast interviews, social media, bulk sales, and sponsored sales.
• The significance of sharing your unique perspective and voice in a book, and the impact it can have on reaching and helping others.
• Overcoming the fear of visibility and the curse of expertise as hurdles to sharing your story.
• The importance of consistency in marketing efforts and leveraging podcast interviews for book sales.
• The reasons why entrepreneurs may hesitate to share their stories and expertise, and how to overcome these hurdles.
• Considerations for choosing a publishing path, including time, expense, and control.
• The value of investing in yourself and the potential impact of sharing your story on others.

Quotes: 

"That's your marketing budget and a lot of times that is a pocket of money that they really don't have a huge plan for spending." - Amanda Edgar

"If you work with a ghost-writer, you will pay at least 5 figures. If anybody's trying to sell you ghost-writing that's under 5 figures, I would be really cautious about that. That's a big investment." - Amanda Edgar

"We know from data that about 81% of people believe that they should write a book that they have a book in them. We also know that only about 15% of that group ever even starts only 3% finishes and only point 6% actually publishes it I know." - Amanda Edgar

Resources: 

Website: https://pageandpodium.com/

Twitter: https://twitter.com/amandanelledgar

Facebook:

In today's episode of the Women Choosing Growth Podcast, Tina Sue will talk about the vital role of prioritizing profit in business through a "Profit First" mentality.

She will highlight the significance of making profit a foundational priority in your business plan, rather than an afterthought. This mindset shift ensures that profit remains a consistent focus, even amidst changing circumstances.

Tina will also share how the ‘Profit First’ approach involves allocating a predetermined percentage of every sale to profit, guaranteeing that your business remains profitable while navigating expenses and challenges.

You will find out how this mentality empowers entrepreneurs to build a sustainable business that serves both financial goals and larger missions. Tina emphasizes that prioritizing profit doesn't mean neglecting other crucial aspects of business, such as employee well-being, client satisfaction, and community involvement.

You will learn about the practical steps involved in implementing the "Profit First" approach, including setting up separate bank accounts for different business expenses and profit allocation.

Tina will also share insights from the book "Profit First" by Mike Michalowicz, which provides actionable guidance on adopting this mindset shift and optimizing your business's financial health.

Enjoy this episode as Tina Sue guides you through the transformative concept of "Profit First" and its profound impact on your business's growth and sustainability.

What You’ll Learn in this Show:

• The importance of prioritizing profit in business from the start.
• How the ‘Profit First’ mentality ensures consistent profitability..
• Balancing profit prioritization with employee care, client satisfaction, and community involvement.
• Practical steps to implement the ‘Profit First’ approach.
• The transformative effects of adopting a profit-centric mindset in your business.
• And so much more…

Book:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

In today's episode of Women Choosing Growth Podcast, Tina Sue interviews D'arcy Webb, an award-winning voice and speech teacher with over three decades of experience. D'arcy specializes in helping people, especially women, discover their voices and communicate with power, eloquence, and heart.

D'Arcy has had a remarkable journey, from aspiring actress to becoming a renowned voice coach. She shares her story of self-discovery and how she found her true calling in teaching voice and speech.

In this episode, D'arcy discusses the challenges women face in being heard and respected, both in professional and personal settings. She reveals techniques to overcome these obstacles, from grounding oneself in the moment to finding your authentic voice.

D'arcy emphasizes the importance of physical training and exercises to unlock your true voice, allowing you to project confidence and authenticity in your business presentations and everyday interactions.

Listeners will gain valuable insights into the power of voice and speech, and how it can impact their success in various aspects of life. D'arcy's expertise will inspire you to embrace your authentic voice and confidently share your message with the world.

Tune in now to discover how to communicate with clarity, confidence, and calm in business and beyond! Listen now and enjoy!

What You’ll Learn in this Show:

• D'arcy's journey from acting to becoming a renowned voice coach
• Overcoming challenges in being heard and respected, especially for women
• Techniques to ground yourself in the moment and assertively express your thoughts
• Real-life success stories of individuals who transformed their voices and confidence
• How to recognize if your voice might be inhibiting your business growth.
• Practical tips for improving your voice projection and presence
• And so much more…

Resources:

Darcywebb.com

Facebook: D'Arcy Webb - The Speech Diva

LinkedIn: D'Arcy Webb 

Instagram: @darcythespeechdiva

Books:

What Color Is Your Parachute?: Your Guide to a Lifetime of Meaningful Work and Career Success

Episode 52 - Empowering Business Growth Through Smart Investments

Summary

In this episode, Tina Sue dives into the world of investments with Trixy Castro, a seasoned investor with experience in over 50 investments. Trixy shares invaluable insights on the nuances of business investments, from understanding the real needs of your business to choosing the right type of investor. The conversation covers the importance of identifying synergies, the critical role of people in business success, and the necessity of being transparent and realistic about your business goals.

Trixy emphasizes the significance of separating the need from the challenge and being clear about what capital or resources are required to drive growth. She discusses her investment approach, which includes evaluating the potential to add value, understanding the team behind the business, and ensuring that both parties can collaborate effectively for mutual success. The episode also touches on the importance of finding the right partners and the potential pitfalls of partnerships that go awry.

What You Will Learn from the Show:

• Understanding Investment Needs: How to distinguish between your business's actual needs and challenges and determine the right type of investment or investor.
• Evaluating Investment Opportunities: Criteria for assessing potential investments, including synergies, the ability to add value, and the readiness of the team.
• Importance of People in Business: The role of the team and the entrepreneur in ensuring the success of the business and the investment.
• Collaborative Approach to Investments: Strategies for working synergistically with investors and partners to achieve business growth.
• Realistic Business Planning: The necessity of being honest and realistic about your business’s potential and needs when seeking investment.

Notable Quotes:

• "Having someone invest in your business is invaluable because they’ll tell you what's ugly about your baby. Stomaching that feedback and deciding what to fix is crucial." – Trixy Castro
• "The synergies you get from an investment are invaluable. You've got two revenue sources, additional products, and market expansion." – Trixy Castro
• "It's not just about the product or process but the people. The right team can make or break your business." – Trixy Castro
• "I always ask myself, can I add value? If not, do I have the resources or connections that can?" – Trixy Castro
• "Transparency is key. If you're realistic about your business needs and potential, you can find the right type of capital and the right partners." – Trixy Castro

Guest Resources:

Email: tcastro@hampsteadventures.com

Website: https://www.trxcapfund.com

Personal Website: https://www.trixycastro.com

LinkedIn: https://www.linkedin.com/in/trixy-castro-7591a420/

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn:

Episode 56 - Building a Performance Culture

Episode Summary

In this episode of "Women Choosing Growth," host Tina Sue dives deep into the elements that define a performance culture within a business. Tina discusses common challenges faced by companies lacking a strong performance culture and offers actionable strategies to address these issues. From setting clear company goals to empowering employees and fostering better communication, this episode provides valuable insights and practical advice for women entrepreneurs looking to enhance their company culture.

Key Characteristics of a Non-Performing Culture

1. Confusion Among Employees: Employees are often unsure about what to do next due to unclear goals and disorganized project structures.

•    Quote: "All employees should be clear on the company goals and their role in pursuing those goals." 

2. Micromanagement: Leaders feel the need to micromanage, which indicates a lack of empowerment and clear guidelines for employees.

•    Quote: "I didn't empower them and say, 'I literally have your back.'"

3. Missed Deadlines: Frequent missed deadlines without clear consequences can signal a lack of accountability.

•    Quote: "What is the consequence if an employee misses a deadline?"

4. Lack of Motivation: Employees are not motivated to go beyond basic tasks, which often stems from a lack of recognition and incentives.

•    Quote: "How are you recognizing people when they go above and beyond?"

5. Stagnation: Employees feel stagnant without clear career advancement opportunities.

•    Quote: "Make sure there is a clear career path for each position."

6. Silos: Departments operate in isolation, leading to inefficiencies and duplicated efforts.

•    Quote: "Silos happen when departments are not tied back to the company goals."

Actionable Tactics to Improve Culture

• Set Clear Company Goals: Ensure that all employees understand the company’s financial and overarching goals. Regularly communicate these goals in team meetings.
• Empower Employees: Provide clear guidelines and trust employees to make decisions within those boundaries. Offer support and accountability rather than micromanagement.
• Establish Consequences and Incentives: Implement clear consequences for missed deadlines and recognize employees who exceed expectations to foster a proactive culture.
• Promote Career Growth: Create and communicate clear career advancement opportunities to keep employees motivated and engaged.
• Foster Communication: Hold regular company-wide and departmental meetings to ensure alignment with the company’s mission and vision. Encourage cross-departmental understanding and cooperation.

Quotes for Inspiration

• "Empowerment comes from trust and clear guidelines, not from constant oversight."
• "Recognition and incentives are crucial for motivating employees beyond their basic tasks."
• "Clear communication and understanding of company goals help employees make proactive choices."

Tune in to this episode to discover more about transforming your company culture and driving performance through effective leadership and strategic practices.

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta:

It's a powerful question that every entrepreneur must consider: What makes your product or service the preferred choice for customers? In this episode of the Women Choosing Growth podcast, Tina Sue continues her series on sales strategies.

Tina discusses the importance of using diverse sales channels in the digital era, highlighting the need for both online presence and offline channels like physical stores, depending on the business type. She stresses understanding the target audience, using analytical tools for data-driven strategies, and monitoring competitors to tailor approaches effectively. Social engagement is also pivotal, with businesses encouraged to use social media and online communities for better understanding and addressing customer needs, while also emphasizing the importance of analytics in strategy refinement.

The significance of expanding the sales team at the right time is explored, such as when leads become overwhelming or sales aren’t a personal strength, focusing on hiring individuals who align with the company's values. Tina also highlights the role of technology in sales, advocating for CRM systems and sales automation to track prospects and enhance sales processes. Additionally, networking and building relationships through industry events and online engagement are presented as key strategies, along with the importance of collaboration with parallel industries.

This episode also discusses pricing strategies, stressing the balance between profitability and market competitiveness. Tina introduces an 80/20 rule for pricing, where a higher than 80% acceptance rate may indicate underpricing.

Ready to elevate your sales game? Tune in to the full episode for valuable insights and actionable strategies.

What You’ll Learn in this Show:

• The importance of balancing online and offline sales channels in today's digital age.
• Why knowing where your target audience spends time can significantly enhance your sales strategy.
• How defining your target audience and using data analytics like Google Analytics can sharpen your sales approach.
• The role of social media in engaging potential customers and addressing their needs.
• The importance of hiring team members who not only have the skills but also align with your company's core values.
• The 80/20 rule for pricing to balance profitability with market competitiveness.
• Balancing lead generation with the capacity to deliver quality products or services.
• And so much more!

Episode 57 - Letting Go to Grow with Tracy Marlowe

Episode Summary:

In this episode of "Women Choosing Growth," host Tina Sue sits down with Tracy Marlowe to discuss the importance of intentional growth and selective hiring in business. Tracy shares her experience of growing her company by being strategic about the clients she takes on and the team members she hires. She emphasizes the value of saying “no” to clients that don’t align with her company’s goals and values, and how this approach has led to healthier growth for her business.

Tracy also talks about the challenges of rapid growth and how she managed it by being very intentional about the types of clients and employees she brought on board. She shares her strategy of interviewing potential clients as much as they interview her, ensuring a good fit for both parties. Tracy highlights the importance of planning ahead in terms of business goals and identifying the specific roles and personality types needed to sustain growth.

For women entrepreneurs, Tracy’s insights are invaluable in understanding how to grow a business without losing sight of its core values and mission. She also offers advice on finding and hiring smarter people, protecting personal time, and maintaining a balance between personal and professional life.

What You Will Learn from the Show:

• How to be intentional about business growth by carefully selecting clients and employees.
• The importance of identifying and sticking to your target market, and knowing when to say no to potential clients.
• How to manage rapid growth by planning and being strategic in hiring.
• The value of working with mission-driven companies and how to align your business with your values.
• Tips for balancing personal and professional life as an entrepreneur.

Notable Quotes:

•  "I never grew simply for the sake of growth. I was very intentional and selective." – Tracy Marlowe

• "A job easy to get is a job easy to leave." – Tina Sue

•  "Healthy growth is a good thing, and it’s important to be intentional and selective." – Tracy Marlowe

• "Hire smart people and they will inspire you every day." – Tracy Marlowe

• "Schedule time for yourself and protect it with your life." – Tracy Marlowe

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website & Business Planning Guide: Tina-Sue.Com

LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/

Facebook: https://www.facebook.com/WomenChoosingGrowth/

Youtube: https://www.youtube.com/@WomenChoosingGrowth

Tracy Marlowe Resources: 

Website: creativenoggin.com

Linkedin: https://www.linkedin.com/in/tracy-marlowe/

Email:

In today's episode of the Women Choosing Growth Podcast, Tina Sue talks to Tiffany Martin, a passionate entrepreneur and dedicated fitness expert, who has made it her mission to help people tap into their best selves through her boutique cycling studio, Ignite Cycle. 

With two successful locations, Tiffany knows firsthand the challenges faced by women in business and the importance of prioritizing mental health for long-term success. As a wife, mother, and community leader, Tiffany has experienced burnout and is eager to share her story to help others avoid the same pitfalls. Her insight and resilience are truly inspiring, offering valuable lessons for entrepreneurs struggling with burnout.

During the episode, Tiffany will share her stories of success and will talk about a personal growth experience that she went through. 

You will learn about the challenges that women in business face, including the warning signs, based on Tiffany's personal experience. She hopes that by sharing her story, she can help others navigate the personal side of being a woman business owner without encountering the same obstacles she did. 

Tiffany shares her experience of burnout and losing trust from her team after a long season of not feeling like herself and being ineffective at work. She emphasizes the importance of building trust with your team and incorporating self-care time into your week to avoid burnout.

She also discusses the challenges of balancing being a mom, wife, community member, and business owner, particularly as a woman.

Listen now to find out the amazing story of another successful female leader! 

Enjoy!

What You’ll Learn in this Show:

• How to avoid burnout and build trust with your team.
• The importance of incorporating self-care time into your week.
• The challenges of balancing being a mom, wife, community member, and a female business owner.
• Valuable lessons for entrepreneurs struggling with burnout and the importance of prioritizing mental health for long-term success.
• And so much more…

Resources:

Tiffany’s LinkedIn

Ignite Cycle

Join host Tina Sue on a transformative journey as she delves deep into the world of entrepreneurship with the remarkable Julie Ellis. In a riveting episode of the Women Choosing Growth podcast, Julie Ellis, a trailblazing entrepreneur, unveils the blueprint to conquering your loftiest aspirations.

Prepare to be inspired as Julie shares the highs and lows of her entrepreneurial voyage, pulling back the curtain on the gritty realities of building and selling a company. Through tales of triumph and tribulation, Julie underscores the vital role of resilience and the power of a supportive tribe in navigating the choppy waters of business.

Drawing from the wellspring of her own experiences, Julie unveils the keys to unlocking success: a strategic mindset, unwavering determination, and a dash of audacity. Inspired by her transformative journey in a mastermind group, Julie shines a spotlight on the transformative power of structured goal-setting, urging listeners to chart their course with clarity and conviction.

But that's not all! Julie invites you to explore the boundless possibilities of her podcast, "Figure 8," a vibrant tapestry of stories featuring fearless women entrepreneurs. As the architect of a thriving mastermind group, Julie creates a sanctuary for women to thrive, offering sage guidance and unwavering support on their quest for growth.

In a world brimming with endless opportunities, Julie Ellis emerges as a guiding light, urging you to embrace your potential and seize the reins of destiny. So, plug in your earbuds and embark on an exhilarating odyssey of self-discovery and empowerment with Julie Ellis and the Women Choosing Growth podcast.

What you’ll learn in this Show:

• The importance of learning from the journey, even when the path taken may not be the right one.
• Insights into Julie Ellis's podcast "Figure 8," which features conversations with 7 and 8 figure revenue women entrepreneurs.
• The significance of setting big, gorgeous goals and the process of pushing the boundaries of comfort zones to achieve growth and success.
• Strategies for gradually ramping up and stepping out of one's comfort zone to achieve bigger goals.
• The value of mentorship, peer support, and accountability in navigating the complexities of business growth.
• The need to create white space in one's calendar to dream up and set big goals.
• Overcoming the fear of setting big goals and managing the internal voice that questions one's abilities.
• The importance of creating structure and guardrails to support success in achieving big goals.

Quotes: 

“You know you kind of you're trading horses for some things because you're not. You know you're not actually have you don't have more time when you become an entrepreneur. Yes, you can do what you like in terms of how you structure it but you do not have more time and so you know we quickly dove into the business." - Julie Ellis

“I think goals are sort of the same piece like the top of the mountain might be in the clouds a little bit. It might not be perfectly clear and that's okay, goals are like that they come into clarity as you make progress towards them and the truth is you know I say this to people all the time you never. Achieve a goal exactly like there is never an a lot." - Julie Ellis



"Don't be afraid and know that when you start to chase what you really want. You need to set some priorities and say some nose and also that you know that voice is going to come in the you know the uncertain the you're not good enough the. You know why? Why do you really think you can do this voice will it will...

On today's episode of Women Choosing Growth Podcast, Tina Sue interviews Ronica Cleary, an award-winning publicist, the founder, and driving force behind Cleary Strategies, a dynamic firm specializing in public relations, media placements, and crisis management for both industry leaders and corporations. Boasting over a decade of extensive communications experience, Ronica possesses an innate understanding of the intricacies of the media landscape.

With over a decade of hands-on experience navigating the intricate nuances of the media landscape, Ronica possesses an uncanny ability to decode the secrets of media success. Her relentless commitment revolves around helping clients effectively communicate their messages, safeguard their reputations, and master the essential skills required to thrive in today's ever-evolving media realm.

In this episode, Ronica shares her extraordinary journey from journalism to entrepreneurship. Along the way, she unveils the key distinctions between earned media and paid advertising, providing invaluable insights into the when, why, and how businesses should strategically leverage media outlets to propel their growth.

Moreover, Ronica underscores the pivotal role that visual assets and crystal-clear messaging play in securing a firm foothold in the media landscape. She reveals the importance of being a sought-after expert in your field and crafting compelling founder stories to capture the attention of both local and national media outlets.

Join us on this riveting exploration of media strategy, where Ronica and Tina dive deep into the nuances of media engagement, public relations, and the art of storytelling. Discover the transformative potential that awaits your business when you harness the power of media, and gain a newfound appreciation for the creative and strategic facets of this exciting realm.

What You’ll Learn in this Show:

• The importance of high-quality visual assets for media engagement
• How to find your niche in media and stay relevant throughout the year
• The misconception that you need to be a perfect interviewee to succeed in media
• The creative and fun side of media engagement
• The impact of a positive and engaging guest on newsroom professionals.
• And so much more…

Resources:

Clearystrategies.com

In today's episode of the Women Choosing Growth podcast, Tina dives into the topic of taking your business from successful to significant. She emphasizes the importance of aligning personal, business, and financial goals to create a valuable and transferable company. 

Tina challenges the common notion of focusing solely on growth and profits, urging listeners to prioritize building enterprise value instead. She breaks down the key elements of a significant business, including its value, transferability, readiness, and attractiveness. 

Tina also highlights the need to consider enterprise value from the very beginning, regardless of business size or stage. She explains how unforeseen circumstances can impact a business's future and why being mentally prepared and knowing your business's worth is crucial. 

She shares eye-opening statistics about business exits and highlights the regret many owners face after selling their businesses. She underscores the importance of planning for an exit and building enterprise value to maximize the worth of your business. 

Tina also provides practical tips on evaluating your business's value and offers insights into factors that contribute to enterprise value beyond revenue and profits. She emphasizes the significance of minimizing the owner's role, documenting processes and procedures, diversifying the customer base, maintaining stable staff, offering unique products or services, and more.

She advises listeners to consider personal and industry timing when assessing enterprise value and encourages them to seek guidance from an exit planner or financial advisor. 

Join Tina Sue on this enlightening episode as she helps you understand the power of enterprise value in transforming your business and paving the way for long-term success.

What You’ll Learn in this Show:

• The elements of a significant company: Valuable, transferable, ready, and attractive.
• The importance of enterprise value: Thinking about enterprise value from day one.
• The positive side of enterprise value: Positioning the company for potential partnerships or acquisitions.
• Why focusing on enterprise value benefits the overall growth and value of the business.
• And so much more...

In today's episode of the Women Choosing Growth Podcast, Tina Sue talks to Valerie Boyd, Chief Executive Officer at Colorado Safety Supply Company, a business that provides safety supply, fall protection and personal protective items for workers in construction-related fields.

Valerie’s company has been in business for 11 years now. In a male-dominated industry, she sells products that fluctuate with the economy, and are affected by the supply chain. COVID definitely affected this industry and could make Valerie’s business a big challenge. Yet, the company has been on the Inc 500 fastest growing companies, Valerie’s team continues to grow and their products and services continue to expand.

During the episode, Valerie will talk about her story and how she went from financial advising to the safety equipment and supplies industry and will reveal some of the secret keys to her success. 

She will talk about how having a great team can help your business grow, reveal two reasons why people should take the time to really get to know their ideal customers, the most important thing to do as a business owner that will set you up for success, and so much more.

Listen now to find out the amazing story of another successful female leader! 

Enjoy!

What You’ll Learn in this Show:

• The factors that have contributed to Valerie’s business success.
• How she built her business by listening to her customers needs
• How Valerie’s had a strategic mentor to help her business get started.
• Why, as a small business owner, you have to be willing to listen and make changes.
• Two reasons why entrepreneurs should get to know their ideal customers.
• The most important thing to do as a business owner that will set you up for success.
• And so much more…

Resources:

Coloradosafetysupply.com 

Valerie’s LinkedIn

Let's face it: taxes are often a source of discomfort for many of us. Nonetheless, they are an integral part of the entrepreneur's journey, regardless of our preferences. It might appear that as our profits increase, so do our tax burdens, but we mustn't underestimate the significance of taxes and all the intricacies involved in the annual return process. It's more than just another task; it requires attention and consideration.

On today's episode of Women Choosing Growth Podcast, Tina Sue interviews Kelly Runge, an expert in tax and business advisory services for small and medium-sized companies. Kelly is a partner at Wipfli, a tax consulting firm that spans over 20 states and three countries. Her expertise is world-class, and her team's approach goes beyond the tax return, focusing on being a partner to their clients.

In this episode, Kelly shares her entrepreneurial journey and how she navigated her way to becoming a partner at a prominent CPA firm. She discusses the importance of finding a strategic partner who can help you navigate the complexities of taxes and business finances. Kelly emphasizes the need for proactive planning and communication with your CPA, ensuring you maximize opportunities for deductions and tax strategies while aligning with your long-term business goals.

Throughout the conversation, Kelly sheds light on the considerations for business owners looking to maximize enterprise value, whether through mergers, acquisitions, or exits. She highlights the importance of both tactical and mental preparation for such transitions, stressing the need for clear leadership succession planning.

Tune in to this insightful episode and discover valuable strategies to manage your taxes, grow your business, and plan for a successful financial future!

What You’ll Learn in this Show:

• The importance of finding a strategic partner to navigate tax complexities.
• Kelly's entrepreneurial journey and lessons learned.
• How to balance profitability and tax strategies to maximize enterprise value.
• Essential tax deductions and expenses that business owners should be aware of.
• Tips for preparing for business exits and transitions.
• The value of mentors and building a strong team to support your business.
• And so much more…

Resources:

Kelly’s LinkedIn

Wipfli.com 

Growing your business is one thing, but growing it with a clear strategy is another. Today, we'll be discussing a growth strategy that involves acquisition. When most people hear about acquisition, they think about acquiring another company and merging it with their own. However, what we are going to talk about today is the opposite - being acquired. 

Being acquired can be a strategy for business growth. You may be wondering, isn't being acquired usually the ultimate goal, where you sell your business and move on? Well, not necessarily. Our guest today made the decision to be acquired as part of her business growth strategy.

On today's episode of Women Choosing Growth Podcast, Tina Sue interviews Lee Podolsky, founder and owner of Breakwater Accounting + Advisory. With over 25 years of experience in Accounting, Auditing, Marketing and Business Management, Lee has primarily worked with retail, non-profit, and professional service clients. 

She emphasizes the importance of being open-minded and learning from each thing that comes your way and how to pivot and highlights the importance of aligning mission and values when considering a strategy by acquisition. 

She explains that growing your business doesn't have to be a solo endeavor. There's a way to go out and be more strategic by acquiring, merging, or partnering with another group. It's about knowing where you want to go and what might fit and you don't have to grow just by yourself.

Enjoy!

What You’ll Learn in this Show:

• How Lee founded Breakwater and what the company does.
• Why being successful in growing a business requires being open-minded and learning from every experience.
• The impact of an acquisition on all stakeholders, including clients and employees.
• Why not all acquisition offers are a good strategy; and the reasons why it's important to be strategic about who you partner with.
• How to know when to look for a partner.
• And so much more…

Resources:

Breakwatercorp.com 

Twitter: @breakwatercorp 

Instagram: @breakwateraccounting/ 

Facebook: breakwater accounting + advisory

LinkedIn: breakwater accounting + advisory corp

Lee’s LinkedIn

In this episode of Women Choosing Growth, join host Tina Sue as she engages in an enlightening conversation with Leslie Thornton, the founder of a company specializing in hypnosis for permanent weight loss. Leslie shares her expertise on emotional mastery and hypnosis, revealing her passion for empowering health-conscious professional women to live extraordinary lives.

Drawing from her personal journey and professional experience, Leslie delves into the transformative power of the unconscious mind. She emphasizes the profound impact of childhood experiences on unconscious beliefs and the necessity of rewiring thought patterns through repetition and emotional connection. Leslie highlights the interconnectedness of emotions and physical well-being, offering insights into the role of emotional healing in achieving genuine empowerment and success.

Leslie's holistic approach and diverse programs, including a signature eight-week program for mental obsession with food and body, personal breakthrough sessions, and an emotional mastery group program, provide a roadmap for individuals to harness the power of their minds and emotions to manifest their true desires and lead extraordinary lives. Tune in to this captivating episode and embark on a transformative journey of self-discovery and empowerment with Leslie Thornton and Tina Sue.

What you’ll learn in this Show:

• The power of hypnosis and emotional mastery in achieving transformative results.
• The impact of the unconscious mind's blueprint on personal growth and success.
• The significance of understanding genuine desires and taking emotions seriously.
•  Introduction to emotional mastery group program and personal breakthrough sessions.
• Insights on the potential for creating transformative results in various aspects of life.
• The importance of seeking support to attain personal goals and achieve true freedom.

 Quotes: 

“Just know that absolutely anything is possible, listen to your own inner truth about what you actually want because we manifest what we actually want and sometimes our brains can tell us that we want to make a million dollars or we want this. But our truth is like we want to be in a loving relationship.” – Leslie Thorton

“Through hypnosis I realized that I actually probably had 1 of the weakest minds because my mind was constantly buzzing all day long trying to figure things out and if I were to learn how to quiet that down and support my unconscious mind with focusing on what I wanted then.” – Leslie Thorton

 “100% yep I always prided myself as being like a very smart person and I could say that I could analyze anything all day long and figure anything out, but.” – Leslie Thorton

Resources: 

Website: https://hpwl.co/

Instagram: https://www.instagram.com/lesliemthornton/

Facebook: https://www.facebook.com/groups/2250549701910741/

LinkedIn: https://www.linkedin.com/in/lesliemthornton/

YouTube:

In this episode of the Women Choosing Growth Podcast, Tina Sue interviews Mylee Xiong, the owner of GingeRootz, an amazing Asian restaurant located in Appleton, Wisconsin. 

As we all know, success is not a straight line, and Mylee had to overcome numerous obstacles to become the successful business owner that she is today. She shares with us her story and why she believes that having the right mindset is the key to achieving your goals.

Mylee always wanted to be her own boss and run a business, but she gave up on the idea and started working for someone else. But, that job helped her gain experience and confidence, which made her realize that she can still chase her dream of becoming an entrepreneur. Now, she owns a super-successful restaurant and is living her dream.

During this episode, Mylee shares her unique story and emphasizes the importance of having a growth mindset, which means being open to learning, embracing challenges, and seeing failure as an opportunity to learn and improve. She believes that having a growth mindset has helped her to overcome obstacles and achieve her goals.

She also talks about the challenges of being an entrepreneur, such as the need for work-life balance and the importance of delegating tasks to others. She shares her strategies for staying focused and motivated while running a business.

Tune in to learn more about Mylee's perspective on how to handle the not-so-fun times of entrepreneurship and how mindset plays a crucial role in reaching the next level!

Enjoy!

What You’ll Learn in this Show:

• Mylee's background and her journey to becoming a successful business owner. 
• Why shifting from employee or manager to owner requires a shift in mindset.
• How having the right mindset can help turn dreams into reality.
• The importance of having mentors and people in your life that help you with your vision.
• And so much more…

Resources:

Gingerootz.com 

Mylee’s LinkedIn

Facebook

In today's episode of Women Choosing Growth Podcast, Tina sits down with Kristina Paider, a renowned author, storyteller, and development editor, known for her expertise in applying the principles of Hollywood screenwriting to personal and business growth.

Kristina is a world-class storyteller, best-selling author, speechwriter, and writing coach. She is the founder of The Hollywood Approach, a platform that combines the art and neuroscience of story to help people achieve their goals and dreams. She is also the author of the bestselling book, "The Hollywood Approach," which has inspired countless individuals to embrace the power of storytelling for achieving their goals.

With a background in journalism and advertising, Kristina brings a wealth of experience and knowledge to the table. Throughout her career, she has honed her storytelling skills and discovered the transformative potential of narratives in driving personal and professional success. Kristina's unique perspective combines the art of storytelling with practical strategies, allowing individuals to unlock their full potential and create compelling stories of their own.

During the episode, Tina and Kristina dive into the Hollywood approach and how its principles can be applied to personal and business goals. They explore the importance of character, goal, and obstacles in creating a compelling story. Kristina shares her journey from journalism to screenwriting and highlights the role of mentorship in her growth.

Listeners will learn how to reverse engineer their own Hollywood ending by analyzing their past success stories and identifying their strengths. Kristina emphasizes the significance of setting SMART goals and stretching beyond comfort zones. She also discusses the importance of allies and mentors in achieving success.

You will also discover the power of narrative forensics, character DNA, and the creative mindset.

For these insights and much more, tune in to another episode of the Women Choosing Growth Podcast podcast! Enjoy!

What You’ll Learn in this Show:

• The fundamentals of the Hollywood approach and how to apply them to personal and business goals.
• The significance of character, goal, and obstacles in creating a compelling story.
• The role of mentorship and allies in achieving success.
• How to set SMART goals and stretch beyond comfort zones.
• Practical tips for using storytelling techniques to accelerate results in business and life.
• And so much more…

Resources:

https://www.kristinapaider.com 

LinkedIn: Kristina Paider

Facebook: Kristina Paider

Instagram: @kristinapaider

Books: 

THE HOLLYWOOD APPROACH: Script Your Life Like a Hit Movie and Live Your Wildest Dream

🎧 Episode Summary:

In this episode of Women Choosing Growth, host Tina Sue sits down with marketing expert turned investor, Nikki Nash, to uncover the wealth-building strategies of the 1%. Nikki shares how she transitioned from working with Fortune 100 companies to scaling her own businesses and investing in high-growth opportunities. She breaks down the mindset shifts, business strategies, and investment principles that separate the ultra-wealthy from everyone else. If you're ready to move beyond just making money and start creating lasting wealth, this episode is packed with game-changing insights!

🗝️ Key Topics Covered:

• Why some businesses stall at the 7-figure mark—and how to break through
• The "Dimes vs. Dollars" method for managing time and wealth
• The 5 must-haves to double your business in 12-18 months
• How to move from trading time for money to building generational wealth
• Strategic networking: How to get in the right rooms with high-level investors and entrepreneurs
• Why diversification is key—and how to choose investments that align with your skills and goals
• The secrets behind high-value deals, including equity partnerships and revenue-sharing opportunities

✅ Actionable Takeaways:

• Work Less, Earn More: Reduce working hours in your business while maintaining (or increasing) income.
• Find Bigger Clients: Shift from many small projects to fewer, higher-value deals.
• Be Intentional About Growth: Your business should fund your lifestyle while freeing time for bigger investments.
• Get in the Right Rooms: Relationships drive opportunities—learn how to strategically network.
• Invest Smartly: Choose wealth-building vehicles (real estate, startups, equity partnerships) that fit your skills and interests.
• Think Like the 1%: Prioritize asset-building and strategic investments over constant hustle.

💬 Notable Quotes:

💡 "You have to cut down the hours you're spending to fund your lifestyle and use the rest of your time to focus on bigger wealth-building opportunities." – Nikki Nash

💡 "Most people are just looking for more clients. But if you shift your mindset, you’ll start seeing high-value opportunities that don’t just trade time for money." – Nikki Nash

💡 "The most successful people I met all had one thing in common: they made time to think, strategize, and build relationships with the right people." – Nikki Nash

📌 Connect with Nikki Nash:

🌐 Website: www.nikkinash.co

🎙️ Podcast: Market Your Genius

📲 Instagram: @nikkinashofficial

🔗 LinkedIn: Nikki Nash

🌟 Connect with Tina & Women Choosing Growth:

🌐 Website: Tina-Sue.com

📖 Strategic Shift Playbook: https://www.tina-sue.com/lp-strategic-shift

🧑‍🤝‍🧑 For Coaching: https://www.tina-sue.com/coaching-advisory

📲 Instagram:

Episode 62 | Do's and Don'ts for Creating a Great Customer Experience with Marti Wymer

In this inspiring episode of Women Choosing Growth, Tina Sue speaks with Marti Wymer, founder of Spoonful of Comfort. Marti shares how her business began as a simple idea from her kitchen, driven by a desire to bring comfort to others, and grew into a successful enterprise known for its commitment to exceptional customer care.

Marti shares her “Do’s and Don’ts” for customer experience, emphasizing small gestures that leave lasting impressions. Her team prioritizes a customer-first approach rooted in empathy, from personalizing gifts to addressing delivery issues. By fostering trust and genuine relationships, Marti has built remarkable customer loyalty and provides practical advice on creating memorable experiences that drive business growth.

Key Topics Covered:

• The Origins of Spoonful of Comfort: Marti shares how a deeply personal experience inspired her to start Spoonful of Comfort, a business dedicated to delivering warmth and care in every package.

Creating a Memorable Customer Experience:

• Do: Small gestures make a big impact. Marti’s team goes the extra mile, from crafting personalized messages and custom products, like a custom “Call Your Auntie” sign for a college care package.

• Don’t: Cover up mistakes. Marti emphasizes honesty and taking responsibility, even when issues are beyond their control, as with weather delays impacting Valentine’s Day shipments.

Customer Loyalty Through Empathy and Responsibility: Marti explains how empathy is integral to Spoonful of Comfort’s success, and how treating customers as real people fosters loyalty and long-term growth.

Notable Quotes:

• "When you’re sending a product out with your mother’s name on it, it keeps you grounded in what you’re doing and what’s important." — Marti Wymer

• "If there’s a mistake, we don’t try to cover it up. We just take responsibility and make sure we deliver on what we promised." — Marti Wymer

• "The right thing to do is the right thing to do, especially when there’s a hard decision to make." — Marti Wymer

Actionable Takeaways:

• Building Customer Trust: Honesty and proactive communication with customers—even during challenging times—builds lasting trust and loyalty.
• Going the Extra Mile: Simple, thoughtful gestures create memorable experiences. Encourage team members to personalize customer interactions whenever possible.
• Fostering Customer Loyalty: Treat each customer interaction as a relationship, focusing on genuine care and responsiveness.

Marti Wymer/Spoonful of Comfort Resources:

Email: marti@spoonfulofcomfort.com

Website: https://www.spoonfulofcomfort.com/

Insta: https://www.instagram.com/spoonfulofcomfort/?hl=en

LinkedIn: https://www.linkedin.com/in/marti-wymer-61272b4/

Facebook: https://www.facebook.com/spoonfulofcomfort

Women Choosing Growth Resources:

Email:

🎧 Episode Summary

In this episode of Women Choosing Growth, host Tina Sue welcomes Irma Neal, co-founder of Onyx Rising, leadership expert, and author of Leading in Chaos. With over three decades of experience in government and corporate leadership, Irma has seen it all—from managing large organizations in crisis to helping leaders navigate financial wellness and organizational change. She shares powerful insights on leadership, financial literacy, and managing workplace dynamics, drawing from her personal journey and extensive professional background.

🗝️ Key Topics Covered

• The connection between financial literacy and leadership—how financial stress impacts workplace productivity.
• Leading through chaos—Irma’s experiences managing challenging workplaces and implementing transformational change.
• Identifying toxic workplace dynamics and turning disengaged employees into engaged contributors.
• Why inclusive leadership matters and how to engage every employee in the vision.
• Financial wellness for employees—how leaders can help their teams build financial security.
• How businesses can use financial education as a tool for employee engagement and retention.

✅ Actionable Takeaways

• Embrace the troublemaker—engage the most vocal or resistant employees to bring them into the vision.
• Observe before acting—take time to understand team dynamics before making leadership decisions.
• Tie financial literacy into company culture—help employees understand benefits like 401(k)s and health savings accounts.
• Explain the "why" behind decisions—employees are more likely to follow rules when they understand their purpose.
• Recognize top performers—don’t overlook your best employees while managing workplace challenges.

💬 Notable Quotes

"When there's chaos, someone is benefiting from it. Leaders need to identify that and address it." – Irma Neal

"The best way to handle workplace resistance is to include the troublemakers in the vision." – Irma Neal

"Financial stress is a workplace productivity killer. Companies must recognize the role financial education plays in performance." – Irma Neal

"The strongest leaders don’t just bark orders—they engage, listen, and inspire their teams." – Tina Sue

📌 Connect with Irma Neal

🌐 Website: www.onyx2rise.com

📖 Workbook: Grab Here

📩 Email: irmaneal@onyx2rise.com

📞 Phone: 317-918-4186

🔗 LinkedIn: Onyx Rising

📘 Facebook: Onyx Rising

📖 Book: Leading in Chaos – Available on Amazon & Audible

🌟 Connect with Tina & Women Choosing Growth:

🌐 Website: www.womenchoosinggrowth.com

📖 Strategic Shift Playbook: https://www.tina-sue.com/lp-strategic-shift

🧑‍🤝‍🧑 For Coaching:...

In this episode of the Women Choosing Growth Podcast, Tina Sue sits down with Renée Warren, an award-winning entrepreneur, inspirational speaker, author, and founder of “We Wild Women”, which helps entrepreneurs get the media coverage of their dreams. Renée, who grew her globally recognized PR agency while raising a family, shares insights from her remarkable entrepreneurial journey.

During the conversation, Renée opens up about her approach to PR, drawing from over 25 years of experience running her own business. Listeners will discover her unique perspective on wearing the many hats of entrepreneurship, especially in the realms of marketing and PR. Renée emphasizes the importance of aligning mission and values with business endeavors, echoing Tina's commitment to empowering women entrepreneurs.

Renée sheds light on her passion for PR, emphasizing the significance of being rare in a crowded market. She discusses the value of building a great reputation and how trust plays a crucial role in gaining media coverage. Listeners will gain practical insights into creating a strong PR strategy, with Renée highlighting the importance of consistency as a key currency in business.

The episode delves into Renée's personal journey, from starting a jewelry business with her sister at 12 to running a seasonal restaurant at 17. She candidly shares the challenges of balancing entrepreneurship and motherhood, offering a glimpse into the sacrifices and triumphs along the way.

As the conversation unfolds, Renée provides valuable lessons learned from her entrepreneurial highs and lows, emphasizing the power of self-discovery and resilience. Listeners will be inspired by her decision to reinvent herself and find alignment with her true passion in PR.

What You’ll Learn in this Show:

• Insights from Renée’s remarkable entrepreneurial journey.
• Renée unique perspective on wearing the many hats of entrepreneurship.
• Practical insights into creating a strong PR strategy.
• The power of self-discovery and resilience.
• The power of consistency as a key currency in business.
• And so much more …

Resources:

Websites: WeWildWomen.com 

ReneeWarren.com 

Podcast: Into The Wild

Instagram: @renee_warren

Facebook: WILD: For Female Entrepreneurs

Twitter: @Renee_Warren

Books:

Get Covered!: How to craft, pitch and tell your startups story to get more customers

Episode Summary:

In this episode of Women Choosing Growth, host Tina Moser sits down with Caitlin Bacher, CEO of Scale With Success. Caitlin shares her journey from social media manager to a seven-figure course creator and reveals why launching is an outdated model. She explains how an evergreen system can create consistent revenue, reduce stress, and allow course creators to grow their business without relying on exhausting launch cycles. Whether you're a service-based entrepreneur, a coach, or simply someone with knowledge to share, this episode is packed with actionable advice to help you turn your expertise into a scalable, profitable course.

Key Topics Covered:

• Caitlin’s transition from social media consultant to course creator
• The power of evergreen courses vs. high-pressure launches
• How to identify the right course topic (even if you think you don’t have one!)
• Why perfectionism holds people back from launching their course
• Pricing strategies for courses and when to introduce higher-ticket offers
• How to sell courses without a big audience or sales calls
• Why testimonials and early feedback are crucial for success

Actionable Takeaways:

✅ Start Before You’re Ready: You don’t need a fully built-out course to start selling. Create and refine as you go.

✅ Speak to the Symptoms, Not the Root Problem: Your audience may not realize the deeper issue—market to what they think their problem is.

✅ Evergreen Over Launching: Instead of exhausting launch cycles, focus on steady, consistent course sales.

✅ Don’t Underprice Your Expertise: A well-priced signature course ($500-$2,000) is more effective than a low-ticket offer when starting out.

✅ Feedback is Gold: Talk to potential buyers to refine your offer and marketing messaging.

Notable Quotes:

💡 “Being ready is a choice. Anytime you choose to be ready, you’re ready.” – Caitlin Bacher

💡 “If no one buys your course at first, that doesn’t mean it won’t work—it means you need to tweak your marketing.” – Caitlin Bacher

💡 “The better your evergreen system gets, the better it keeps getting—it’s like a snowball of momentum.” – Caitlin Bacher

Connect with Caitlin Bacher:

Website: caitlinbacher.com

Free Training: https://caitlinbacher.com/new-masterclass/

Instagram: @caitlinbacher

Caitlin’s Podcast - Scale with Success®

Women Choosing Growth Resources:

• Email: Tina@WomenChoosingGrowth.com
• Insta: https://www.instagram.com/womenchoosinggrowth/
• Website: Tina-Sue.Com
• LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/
• Facebook:...

In a world where every entrepreneur dreams of scaling their business and achieving sustainable growth, navigating the intricacies of sales strategies can often feel like deciphering a complex puzzle. 

In this episode of the Women Choosing Growth podcast, Tina Sue concludes her four-part series on sales strategies, delving into the crucial topic of scaling and sustaining growth plans.

She shares an array of invaluable strategies, from scaling sales operations and leveraging customer feedback for process enhancement to navigating sales challenges amidst market changes. She emphasizes the creation of a sales-focused culture within your business, providing insights into developing the resilience and mindset essential for sustained growth.

During the episode, Tina highlights the significance of envisioning your business's future and building a foundation that can support its growth. She offers practical advice on streamlining recruitment processes, optimizing sales training through automation, and utilizing CRM systems effectively.

Listeners will discover the importance of crisis management planning, drawing from real-life scenarios where unforeseen circumstances impacted businesses significantly. Tina stresses the need for a proactive approach, ensuring businesses are equipped to handle crises that could potentially halt operations.

Additionally, the discussion touches on the significance of fostering a sales-oriented culture across all facets of an organization. Tina emphasizes the alignment of team goals with business objectives, encouraging open communication and celebrating successes, big or small.

Listen in to gain profound insights into scaling your business, leveraging customer feedback, crisis management, cultivating a sales-focused culture, and nurturing the right mindset for sustained growth.

What You’ll Learn in this Show:

• Strategies for scaling sales operations effectively.
• Leveraging customer feedback to refine processes.
• Proactive crisis management planning and adaptability.
• Fostering a sales-oriented culture within your organization.
• Cultivating a resilient and goal-oriented mindset for sustainable growth.
• And so much more!

🎧 Episode Summary

You’ve hit a million in revenue—or you’re gunning for it. But here’s the real question: does that mean you actually have a million-dollar business?

In this solo episode, Tina Sue breaks down the three millionaire milestones every woman entrepreneur must understand if she wants to build real, lasting wealth through her business. You’ll discover why revenue is just one data point—and why focusing on profitability and enterprise value can unlock freedom, options, and a business that truly works for you.

Whether you're scaling past your first million or building your business for long-term value, this episode will help you think more strategically, avoid common traps, and take your company to the next level.

🔑 In This Episode, You’ll Learn:

• What really defines a “million-dollar” business (hint: it’s not just revenue)
• 
  
• Why taking any customer can hurt your growth (and what to do instead)
• 
  
• How to think about enterprise value—even if you’re not planning to sell
• 
  
• The surprising reason most business owners leave money on the table
• 
  
• How a profit-driven mindset gives you more freedom, options, and impact
• 
  

💡 Memorable Quotes:

“Revenue means nothing. It's just a data point. What matters is value and profit.”

“The wrong customer actually costs you money—so get clear on your ideal one.”

“The less your business depends on you, the more it’s worth to someone else.”

🔗 Resources & Links:

• 🌟 Connect with Tina & Women Choosing Growth:
• 🌐 Website: Tina-Sue
• 📖 Strategic Shift Playbook:Download Here
• 🧑‍🤝‍🧑 For Coaching: Learn More
• 📲 Instagram: @womenchoosinggrowth
• 📺 YouTube: Women Choosing Growth
• 🎙️ To Be a Guest on Our Show: Apply Here

In this episode of the Women Choosing Growth Podcast, Tina Sue engages in a compelling conversation with Elyse Archer, the visionary behind the Superhuman Selling and She Sells movements. As the founder of these empowering initiatives, Elyse guides entrepreneurs and sales professionals to redefine their approach to selling, skyrocket their income, and experience transformative leaps in various aspects of their lives. Renowned as an international keynote speaker, Elyse also hosts She Sells Radio, a platform where she amplifies the success stories and best practices of exceptional female entrepreneurs and sales professionals.

The conversation delves deep into empowering women entrepreneurs and sales professionals to embrace their authenticity. Elyse shares insights on breaking free from mindset blocks and achieving the life you desire.

During the conversation, Elyse reveals her journey, narrating how she transformed her annual income into a monthly one and offers valuable tips on how listeners can do the same. She emphasizes the importance of becoming the person who achieves desired results, highlighting the gratification that comes from the process of personal growth.

Listeners will discover two pivotal points in Elyse's life where significant changes occurred, leading her to a more fulfilling and aligned path. She reflects on unexpected shifts in her career, from aspiring to be a newspaper reporter to excelling in corporate media sales. Despite outward success, Elyse shares her internal turmoil and the transformative decisions she made to align her life with her true calling.

Elyse also discusses the methodology she teaches, the "Four Quadrants of Quantum Sales Growth," focusing on mind over matter, money mindset, balancing masculine and feminine energy, and the strategic method. She emphasizes the significance of identity work in achieving sales success and highlights the role of mentors in guiding individuals through their growth journey.

The episode is packed with actionable strategies, inspiring stories, and a deep dive into the transformative journey of breaking free and choosing growth. Enjoy!

What You’ll Learn in this Show:

• Elyse's journey from a newspaper reporter to a successful sales professional.
• Breaking free from limiting beliefs and transforming financial outcomes.
• The Four Quadrants of Quantum Sales Growth methodology.
• Balancing masculine and feminine energy for success.
• The role of mentors in achieving breakthrough results.
• And so much more…

Resources:

Website: https://elysearcher.com 

Podcast: SHE SELLS RADIO

Youtube: @ElyseArcher

LinkedIn: Elyse Archer 

Instagram: @elysearcher

Elyse's Podcast - She Sells Radio

Books:

Elyse's New Book: Permission To Be Powerful

Episode 45 – Taking Your Product Business to $50 Million

Summary:

In this engaging episode of the Women Choosing Growth podcast titled "Taking Your Product Business to $50 Million," hosted by Tina Sue and featuring guest speaker Marnie Rabinovitch Consky, founder and CEO of Thigh Society, listeners gain deep insights into the essential strategies for managing a successful product-based business. Marnie shares her remarkable entrepreneurial journey and emphasizes the importance of understanding your true customers and delivering what they genuinely need, rather than endlessly expanding product lines.

Drawing from her extensive experience in bootstrapping Thigh Society to over $20 million in sales, Marnie provides practical advice on key areas such as pricing, shipping costs, and the critical role of direct response marketing. Her discussion underscores the value of staying focused on your core product and customer needs, avoiding the distractions of shiny object syndrome in the business landscape.

Throughout the episode, Marnie and Tina explore the challenges and successes in building a niche product brand, offering listeners actionable strategies and inspiring stories that highlight the importance of persistence, clear vision, and strategic financial planning.

What You'll Learn in this Show:

• Marnie’s entrepreneurial journey from idea inception to a $20 million business.
• The importance of knowing your true customer and sticking to your niche.
• Key strategies for pricing and managing shipping costs effectively.
• The role of direct response marketing in driving sales for product businesses.
• Practical tips for avoiding shiny object syndrome and staying focused.
• Insights into building a successful product-based business without external funding.

Quotes:

• "Businesses don't need more products; they just need to know their true customer and provide what that customer wants. Less is more." – Marnie Rabinovitch Consky
• "How you price your product is really important because marketing costs are a significant part of your budget." – Marnie Rabinovitch Consky
• "You have to get down to the basics of direct response marketing, which means eliciting a response in the form of a click." – Marnie Rabinovitch Consky
• "Stay true to yourself. Define what you want out of your business, whether it's time freedom, location freedom, or financial freedom." – Marnie Rabinovitch Consky

Resources:

Website: https://www.thighsociety.com/collections/all

Instagram: https://www.instagram.com/marnieconsky/

                    https://www.instagram.com/thighsociety/

LinkedIn: https://www.linkedin.com/in/marnieconsky/

Are you curious about the importance of fostering respect in the workplace?

Have you ever considered whether it has something to do with your personal life?

In this episode, Tina dives into the deep subject of respect with leadership expert Gina Cox (www.genacox.com). Discover respect's profound impact on relationships, productivity, and overall well-being. Learn how leaders can set the tone for respectful workplace culture and gain actionable insights on creating positive connections in your daily life.

By the end of this episode, you will understand the:

• The importance of respect in the workplace and beyond
• Core elements of respect, emphasize its impact on both personal and professional relationships
• The pivotal role of leaders in setting the tone for respect within organizations

Don't miss this episode that will help you learn actionable strategies to foster a culture of respect around you as you leverage the power of small acts of kindness.

Enjoy listening!

What You Will Learn In The Show:

• Significance of respect: Understand the significance of respect in shaping how people feel and perform.
• Leadership roles: Explore the critical role of leaders in championing respect through clear expectations and accountability.
• The Power of Kindness: Discover the power of small acts of kindness to cultivate respect in the world.
• Importance of Feedback: Learn how surveys and feedback mechanisms can gauge workplace respect, but true change begins with one-on-one interactions.
• Value of Managers: Embrace the concept of "designated hitter managers" who protect and care for their team members.
• Workplace Culture: Recognize that fostering a respectful workplace culture is not optional but a fundamental obligation for leaders.

Links: 

Email: drgena@genacox.com

-Web: www.genacox.com

-Book:  Leading Inclusion

-My TEDx:  "Yes ... And" Career

Episode 60:

Unleashing Your Badassery: How Confidence-Building Can Transform Your Business & Life 

Episode Highlights:

• Sarah Dale, founder of Project 1490, shares her journey from a successful advertising career to empowering corporate women by teaching outdoor skills that build confidence.
• Discover how seemingly unrelated activities like archery, chopping wood, or even knitting can help women develop leadership qualities and self-reliance.
• Explore the concept of the "confidence gap" and how women can actively work to close it through intentional experiences that challenge their comfort zones.
• Sarah explains why traditional networking isn't always effective for women and offers a refreshing perspective on authentic, activity-based networking.
• Learn how confidence often outweighs competence in career progression and how women can leverage confidence-building techniques to advance in the corporate world.

Notable Quotes:

• Sarah Dale: “Anything that gets you to do the things that you never thought you could, or really outside of your comfort zone, is pretty badass.”
• Sarah Dale: “If you get a group of people doing something that they really don’t know how to do and learning together, all those layers of pretense just drop off.”
• Sarah Dale: “If we just sit around waiting for the world to change, I think it’s predicted we’ll get equal pay in 150 years. That’s not okay with me.”
• Sarah Dale: “The more things we know how to do, the more empowered we feel.”

Actionable Takeaways:

1. Expand Your Comfort Zone: Identify activities that challenge you but don’t terrify you. This "middle circle" is where real growth happens. Whether it’s learning to tie knots, riding a horse, or fixing a car, stepping outside of your comfort zone builds confidence.

2. Redefine Networking: Seek out authentic networking opportunities that involve shared experiences rather than traditional events. Build relationships while doing something engaging, like fishing or attending a hands-on workshop.

3. Confidence Over Competence: Focus on building your confidence, not just your competency. Confidence leads to more opportunities and promotions, often outweighing technical skill.

4. Create a “New Night”: Try a "new night" challenge. Go out and do something you've never done before—whether it's wearing your hair differently, trying a new activity, or going somewhere you've never been. It’s a fun way to break out of your routine and build confidence.

5. Small Steps to Big Change: Start small when making bold moves outside your comfort zone. Don’t overwhelm yourself with big leaps—make manageable steps toward your goals.

Sara Dale Resources:

Website: www.project1490.com

Insta: https://www.instagram.com/project_1490/

LinkedIN: https://www.linkedin.com/in/sarah-dale/

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website:

On today's episode of Women Choosing Growth Podcast, Tina Sue introduces a comprehensive six-step strategy for goal achievement. Emphasizing the universal applicability of these steps for both personal and professional objectives, Tina stresses the importance of clear goal setting and strategic planning. She begins by underlining the crucial, often overlooked first step: vision planning. This entails a deep, visionary exercise, urging you to envision their future far beyond mere financial targets. Tina encourages a broad, holistic view of goals, contemplating their underlying motivations and the envisioned lifestyle they entail.

Tina then explores the second step, the well-known SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), to encourage broad, strategic thinking. She urges people to ponder opportunities and threats that could impact their business, citing a real-world example of a business affected by a Google outage. This step is about more than identifying strengths and weaknesses; it's about imagining possibilities and preparing for potential challenges. The third step involves setting SMART goals (Specific, Measurable, Achievable, Realistic, Time-bound). Tina recommends using the insights gained from vision planning and SWOT analysis to form concrete, realistic goals with clear metrics and timelines.

The final three steps focus on implementation and review. Collaboration, the fourth step, involves seeking external perspectives to refine the plan. Tina emphasizes the value of mentors, advisors, or trusted colleagues in providing different viewpoints. The fifth step is about personal development and self-care, ensuring that personal growth and wellbeing are part of the plan. Lastly, Tina highlights the importance of repetition and regular review of the plan to ensure it remains relevant and effective. This comprehensive approach, covering vision, analysis, goal setting, collaboration, personal development, and ongoing review, offers a robust framework for achieving your goals.

Listen now and enjoy!

What You’ll Learn in this Show:

• The significance of starting with a vision for your future, not just in terms of numbers or metrics, but in terms of the life and business you want to create.
• How to effectively use SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to think strategically about your business or personal life.
• How to set SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) goals.
• The importance of sharing your plans with mentors, advisors, or trusted colleagues for external perspectives. 
• The significance of including personal growth and self-care in your goal planning.
• The importance of regularly reviewing and updating your goals and plans.
• Practical, real-world examples that illustrate the importance of each step in the goal-setting process, making the advice tangible and applicable.
• And so much more…

In this episode of Women Choosing Growth Podcast Tina Sue hosts a meaningful discussion with Allison Lacoursiere, a renowned professional coach specializing in leadership and worthiness, who dives into the multifaceted aspects of self-worth and its implications for personal and professional success. Throughout the discussion, Allison intricately unpacks the four crucial steps towards achieving self-empowerment: knowing oneself, accepting oneself, honoring oneself, and loving oneself. Each step is illuminated with insightful anecdotes and practical advice, empowering listeners to embark on a journey of self-discovery and growth.

Furthermore, Allison sheds light on the pervasive societal and generational influences that often undermine women's confidence and self-worth. With empathy and understanding, she offers tangible solutions and resources, including her transformative group coaching program, "Clearly Worthy," tailored to support women in overcoming self-limiting beliefs and reclaiming their inherent worth.

By jumping into this enriching dialogue, listeners are not only equipped with actionable strategies for fostering self-worth but also inspired to cultivate a deep sense of self-compassion and authenticity in all aspects of their lives. Allison's profound insights serve as a guiding beacon, illuminating the path towards a more fulfilling and purpose-driven existence.

What you’ll learn in this Show:

• The importance of understanding and embracing your desires, needs, and values.
• How to accept all aspects of yourself, including strengths, weaknesses, and mistakes, without judgement.
• Strategies for setting boundaries, prioritizing well-being, and confidently asserting needs and desires.
• Cultivating self-love and appreciation independent of external validation.
• Recognizing and overcoming societal and generational influences on self-worth.
• Opportunities for support and growth through group coaching programs like "Clearly Worthy."

Quotes:

• "Know Yourself: Take the time to understand your desires, needs, and values as an individual." - Allison Lacoursiere
• "Accept Yourself: Embrace all aspects of yourself, including your strengths, weaknesses, and mistakes, without judgement." - Allison Lacoursiere
• "Honor Yourself: Set boundaries, prioritize your well-being, and assert your needs and desires confidently." - Allison Lacoursiere
• "Love Yourself: Cultivate a deep sense of self-love and appreciation, recognizing your inherent worthiness independent of external achievements or validation." - Allison Lacoursiere

Resources:

Website: https://www.yourclearalignercoach.com/about-me

LinkedIn: https://www.linkedin.com/in/allison-lacoursiere-32789680/

Instagram: https://www.instagram.com/yourclearalignercoach/

Permission to be Powerful Book: https://www.amazon.com/Permission-Powerful-Playing-Desires-Fullness-ebook/dp/B0CMBCNWWX/ref=sr_1_1?crid=1E9EKJ6MCNP7S&keywords=permission+to+be+powerful&qid=1704375427&sprefix=permission+to+be+powerful%2Caps%2C116&sr=8-1

In today's episode, we will feature an interview with our host, Tina Sue, as a special guest on the HR Empowerment Podcast.

In this episode, Tina talks with hosts Wendy Sellers and JC about helping professionals in various fields, with a focus on recruiting, training, and general leadership. They explore how a business advisor can be a valuable employee benefit, fostering both personal and company growth. Tina shares her background, including her journey from finance to HR, highlighting the pivotal moments that led her to become a business advisor.

They dive deep into the concept of being a business advisor for talent management teams and discuss how it can attract new talent, ultimately benefiting both employees and the company. Tina emphasizes the importance of aligning the four key aspects of a business: sales, marketing, leadership, and recruitment, to achieve overall success.

Tina also reveals insights into the role of a business advisor in helping business owners plan their exit strategies, ensuring a smooth transition and continued success for the company.

Listen now and enjoy!

What You’ll Learn in this Show:

• Tina's unique journey from finance to HR and business advising
• How a business advisor can benefit professionals and companies
• The role of business advisors in talent management and growth
• Strategies for aligning different aspects of a business for success
• The importance of measurable goals and accountability
• The impact of business advisors on small businesses' success and employee engagement
• And so much more…

Resources:

HR Lady Website: https://thehrlady.com/

Wendy Sellers LinkedIN: https://www.linkedin.com/in/wendythehrlady/

HR Lady Podcast through Aurora: https://auroratrainingadvantage.com/podcasts/hr-empowerment/using-business-advisors/

Episode 47 – Why USPs (Unique Selling Propositions) Don’t Work! 

Summary:

In the engaging episode "Why USPs Don’t Work" of the Women Choosing Growth podcast, Tina Moser and Chantal Cornelius explore the impact of emotional marketing and how tapping into clients' emotions can transform your business. Chantal highlights the importance of understanding the specific feelings clients associate with your service. She shares a key moment when she discovered her clients valued "certainty" over "growth," leading to a game-changing shift in her marketing that boosted satisfaction and success.

Chantal guides Tina through an exercise to pinpoint her main emotional appeal, revealing that "certainty" is Tina's strongest asset. They discuss how using words linked to certainty in all marketing materials can attract clients seeking stability and assurance. This focused strategy ensures potential clients deeply connect with the message, fostering more meaningful and successful relationships.

The episode also showcases the flexibility of this approach across different platforms like websites, LinkedIn, and networking events. Chantal offers tips on crafting compelling one-liners and content that directly address client emotions. She encourages listeners to be bold and try these techniques, highlighting the transformative power of emotional marketing in making a business stand out.

What You Will Learn from the Show:

• The importance of understanding client emotions in marketing.
• How to find the best marketing strategy for your business.
• Detailed insights into five key strategies: certainty, growth, significance, connection, and contribution.
• Practical tips for using your chosen strategy in your marketing materials.
• The power of specific language to evoke desired emotional responses from clients.
• How to personalize marketing based on client needs and preferences.
• 
  

Quotes

• "We're after the feelings. How do you feel? What emotions do you experience when you think about me?" - Chantal Cornelius
• "Research shows we make 95% of our buying decisions subconsciously, driven by emotion and then justified rationally." - Chantal Cornelius
• "Be brave, try it out, take the test, and I’ll send you your results... The difference it makes is phenomenal." - Chantal Cornelius
• "That is spot on. The emotion is having someone on their side, growing their business together." – Tina Moser
• "When my clients work with me, they feel clarity. I give them confidence, focus, safety, and peace of mind." - Chantal Cornelius

Resources:

Online survey mentioned in the episode: https://appletreeuk.com/take-the-test/

Article explaining the 5 strategies https://mailchi.mp/3b8530a6fa06/scribbles_standout

Website: https://appletreeuk.com/

YouTube: youtube.com/user/ChantalCornelius

Facebook: facebook.com/AppletreeMarketing

LinkedIn: linkedin.com/in/chantalcornelius/

Episode 59 | Quite Leadership

Guest: Karen Grosz

This episode is a must-listen for anyone looking to elevate their leadership style by embracing empathy, quiet strength, and leading with intention.

In this inspiring episode, Tina Sue sits down with leadership expert Karen Grosz to explore the transformative power of "Quiet Leadership." Karen shares her incredible journey from a shy PTA president to a sought-after speaker and leadership coach, offering listeners actionable advice on how to lead teams with empathy, intention, and quiet strength.

Key Takeaways:

• Ask More Than You Tell: Leadership isn't about having all the answers. Instead, Karen emphasizes asking powerful questions like, “What do you want to know from me?” to create a culture of trust and collaboration.
• Act More Than You Direct: Leaders today need to be in the trenches with their teams. Karen encourages listeners to lead by example—whether that means picking up the trash or sharing in the work—showing that leadership is about action, not just direction.
• Celebrate More Than You Correct: One of the most impactful lessons Karen offers is the power of intentional celebration. She believes that by focusing on the positive and recognizing the right actions, leaders can drive better results.

Notable Quotes:

• "You can change the world with a whisper. You do not have to have a riot." – Karen Grosz
• "Leadership now has to be intuitive and a little more quiet for it to be effective." – Karen Grosz
• "Celebrate more than you correct. Really good recognition will solve every problem in an organization." – Karen Grosz
• "You can do this, and you deserve to do this." – Karen Grosz

Karen also touches on the importance of mindset in leadership and how often we let fear stop us from moving forward. Through storytelling and practical examples, Karen inspires leaders to trust their instincts and step into their leadership roles with confidence.

Want more?

Karen is offering a free signed copy of her book Quiet Leadership to listeners! Just email her and mention this episode for your chance to dive deeper into her leadership strategies.

Karen Grosz:

Email:  karend144@gmail.com

Join Karen's Monday Videos Email List https://lp.constantcontactpages.com/su/8FmL2XL/mondayvideos

LinkedIn : https://www.linkedin.com/in/karen-grosz/

Website: canvascreekteams.com

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/

Facebook: https://www.facebook.com/WomenChoosingGrowth/

Youtube:

Episode 48 – Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign

Summary:

In this episode of the Women Choosing Growth podcast, Episode 48 titled "Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign," Tina Moser interviews Victoria Hajjar, a marketing expert, who shares insights on the pitfalls and solutions in social media marketing campaigns. Victoria highlights the common issue of attracting followers who do not convert into buyers and emphasizes the importance of targeting and qualifying your audience. She discusses a five-step process to revamp an underperforming campaign: auditing the campaign, involving the team, coordinating changes, segmenting the audience for tailored communication, and conducting a postmortem review. Additionally, Victoria provides resources for building a sales-focused marketing strategy and offers ways to connect with her for further guidance.

Victoria points out the excitement that comes with viral content and the surge in followers it brings. However, she underscores that these followers often do not align with the brand’s target market, leading to low conversion rates. She shares her experience of discussing this issue on LinkedIn, emphasizing the need for content that not only adds value but also filters and qualifies potential customers. By focusing on creating specific, targeted content, brands can ensure that their audience is more likely to be genuinely interested and engaged.

Victoria also expalins the practical steps of campaign improvement. She stresses the importance of a comprehensive audit to understand the customer journey and realign it with the campaign’s goals. Collaboration within the team is crucial to bring diverse perspectives and ideas into the problem-solving process. Clear communication and synchronized updates are vital to avoid disjointed efforts. By segmenting the audience based on engagement, brands can tailor their communication to address specific needs and objections. Finally, conducting a postmortem review helps in capturing learnings and refining strategies for future campaigns.

What You Will Learn from the Show:

• Why followers don’t always convert into buyers and how to address this issue.
• The importance of targeting and qualifying your audience through specific content.
• A five-step process to fix underperforming marketing campaigns.
• The significance of team collaboration and clear communication in campaign management.
• How to use postmortem reviews to continuously improve marketing strategies.

Notable Quotes:

• "The problem is that our followers aren't necessarily buyers. They could never be buyers." – Victoria Hajjar
• "The content we create has to qualify our people... to filter out all the people that are not interested." – Victoria Hajjar
• "Reconnect with our bigger goals for the campaign or promotion and make sure that our messaging, our imagery, the journey we're bringing them on makes sense and is connected to what we're trying to accomplish." – Victoria Hajjar
• "Get on the same page with what changes are going to be made so we're not just making changes in little silos." – Victoria Hajjar
• "Segmenting our contacts by activities... to kind of turn up the heat a little bit on the promotion or campaign to help move them into action or do some objection handling." – Victoria Hajjar

Resources:

Website: www.ugliventures.com

Instagram: https://www.instagram.com/ugliventures/

Facebook: facebook.com/AppletreeMarketing

LinkedIn:...

🎧 Episode Summary:

In this episode of Women Choosing Growth, host Tina Sue sits down with HR expert Vicky Brown to discuss how entrepreneurs can successfully scale their businesses by hiring, developing, and retaining the right team. Vicky shares her extensive HR experience, providing actionable strategies for business owners to build a high-performance culture, make smart hiring decisions, and manage growing teams effectively. Whether you’re hiring your first employee or expanding a team, this conversation is packed with valuable insights to help you navigate the complexities of HR with confidence.

🗝️ Key Topics Covered:

• The importance of hiring the right people at the right time
• How to strategically plan for growth and future staffing needs
• Why job postings should be seen as marketing tools
• Effective methods for attracting top talent, including ‘Day in the Life’ content and testimonials
• The power of career pathing and internal development
• How to handle tough HR decisions, including terminations, with professionalism and care
• The critical role of leadership in shaping company culture

✅ Actionable Takeaways:

• Think Ahead: Plan hiring based on a 1-3 year business vision rather than reacting to immediate needs.
• Use Job Postings as Marketing Tools: Write job descriptions that attract top talent rather than simply listing requirements.
• Keep a Talent Pipeline: Continuously network with potential candidates, even if you’re not hiring yet.
• Leverage AI for Hiring: Use AI tools to refine job descriptions and ensure the right keywords are included.
• Provide Career Growth Opportunities: Show employees a clear path for advancement to improve retention.
• Have the Tough Conversations: Address performance issues early to prevent bigger problems down the line.
• Lead with Confidence: Entrepreneurs must embrace their role as leaders and set clear expectations for their team.

💬 Notable Quotes:

• "Hiring is not just about filling a role; it’s about attracting the right person for your vision." – Vicky Brown
• "Recruiting is a marketing exercise. You’re selling your company to potential candidates." – Vicky Brown
• "You cannot scale your business without having the right people on your team." – Tina Moser
• "Every part of the job is part of the job—don’t overlook small performance issues." – Vicky Brown
• "The people who got you from A to B are not always the people who will get you to Z." – Tina Moser

📌 Connect with Vicky Brown:

• Website: www.idomeneo.com
• Podcast: More Human More Resources - HR for Entrepreneurs
• LinkedIn: Vicky Brown

🌟 Connect with Tina & Women Choosing Growth:

• Website: www.womenchoosinggrowth.com
• Business Growth Playbook: Strategic Shift
• Free Resources & Coaching: www.tina-sue.com/free-resources
• Instagram:

As a professional tossed into HR without a plan, Wendy Sellers learned everything the hard way. And it wasn’t an easy journey.

But today she is known as “The HR Lady” and has over 25 years of experience in HR operations, corporate culture, downsizing, change management, strategy, and remote workplaces as well as in coaching, employee training, supervisor & manager training, HR education, and leadership development in all-size businesses, in a wide variety of industries 

An involved business partner and HR consultant, Wendy understands her client’s current culture and their desired culture and then helps them build HR policy and practices, employee training, and management training workshops around their environment and goals.

In today's episode of the Women Choosing Growth podcast, Wendy joins Tina Sue for a fascinating conversation on all things HR. They will dive into the must-dos when hiring and Wendy is going to share some really important information for all of the leaders out there who are recruiting and trying to run a business with people.

You will find out more about how Wendy got started in the HR space, what were some of the challenges she faced and how she managed to overcome them. 

Wendy will also dive into why showing appreciation to your employees is the number one thing you should do, will share specific steps to help you create a great culture and meaningful company values, will reveal how to ask the right questions when interviewing people for a job in your company and so much more.

Listen now and enjoy!

What You’ll Learn in this Show:

• Why showing appreciation to your employees is the number one thing you should do.
• Learning the love language of your employees.
• Some of the top things that you have to do as a leader when hiring.
• Specific steps to help you create a great culture and meaningful company values.
• How to ask the right questions when interviewing people for a job in your company. 
• And so much more…

Resources:

Thehrlady.com 

The HR Lady Podcast

Wendy’s LinkedIn

Youtube channel: Wendy Sellers, The HR Lady

Books:

The Asshole Whisperer: How to deal with crappy leaders and jerks at work

Suck It Up, Buttercup: Be a Leader People Will Follow

On today's episode of Women Choosing Growth Podcast, Tina Sue is joined by Mara Smith, a former attorney turned entrepreneur and the founder of Inspiro Tequila. Mara shares her transition from a potential Supreme Court justice to a tequila brand creator. The pivot came during her pregnancy with twins, leading her to step back from her corporate career and eventually venture into the spirits industry. Her journey was driven by a desire to create a clean, gluten-free tequila, catering to women who value health and quality. Mara emphasizes the importance of thorough research and understanding one’s industry, as well as the unexpected learnings and adaptability required in the entrepreneurial path.

Mara and Tina Sue discuss the unique challenges and insights gained in the heavily regulated spirits industry. She highlights the significance of trust in one’s instincts, especially when navigating an industry steeped in tradition and dominated by larger, more established brands. Mara’s approach was to innovate and create a brand that resonated with women, a demographic often overlooked in the tequila market. Her strategy included targeting professional women's organizations for brand promotion, emphasizing the importance of building connections and community.

A key takeaway from Mara's journey is her commitment to social impact, demonstrated by Inspiro Tequila becoming a certified B Corporation. This certification aligns with her mission to support and inspire other women, evident in her efforts to collaborate with women-owned brands and contribute to causes supporting female entrepreneurs. Mara's story is not just about creating a successful business, but also about building a brand with a purpose and contributing positively to the community. Her advice to aspiring entrepreneurs highlights the necessity of due diligence, building a supportive community, and staying true to one's values and mission.

What You’ll Learn in this Show:

• How Mara's initial dream of becoming a Supreme Court justice evolved into founding a unique tequila brand.
• How to manage significant career changes, especially when life events such as starting a family prompt a shift in professional paths.
• How Mara tackled the steep learning curve in an unfamiliar industry, and the importance of research, continuous learning, and leveraging resources.
• Mara' approach to creating a brand that resonates with women, highlighting the importance of understanding and targeting your audience effectively.
• The power of community and networking in entrepreneurship, especially how connecting with other founders can provide invaluable support and resources.
• The journey and benefits of becoming a certified B Corp, and how it can align a business with sustainability and social impact goals.
• The importance of trusting your instincts amidst external advice, especially when innovating and introducing new concepts to the market.
• The unique approaches to marketing in different industries and the significance of building brand awareness in alignment with your business values.
• How Mara's journey and her brand aim to inspire and support other women, not just in the spirits industry but across all fields of entrepreneurship.
• And so much more…

Resources:

Inspiro Tequila

Inspiro Tequila Facebook

Mara's LinkedIn

On today's episode of Women Choosing Growth podcast, Tina Sue interviews Jon Kuttin, a highly accomplished financial advisor with over 30 years of experience in leading and expanding his practice. Jon's passion for developing leaders and giving back to the financial services industry led him to establish Kuttin Consulting Group, a company that offers training and consulting services by seasoned professionals. 

Jon has expertise in growing businesses, mergers and acquisitions, leadership development, professional alliances, recruiting, and other growth-oriented activities. He frequently speaks and writes articles, and has been featured in prominent publications such as Financial Advisor Magazine. He is also the host of Quantum Growth for Financial Advisors, where he shares interviews, strategies, tips, and insights aimed at assisting financial advisors in achieving quantum growth in their own practices.

In today's episode, Jon shares his insights on how leadership has been one of the key factors in his successful and growing practice, with nearly 200 employees and still growing. 

Jon talks about his journey from being a financial advisor to becoming a business owner, and how he got involved in leadership after his first year. He also shares his experience of starting from scratch, working from his basement, and building his business through cold calling and effective sales and marketing. 

Jon explains how he built his team of hundreds of people who are on the same mission and how he provides exceptional service to his clients, helping them learn from the mistakes that he made. 

Tune in to hear Jon's advice on leadership, grit, and passion for what you do, and how you can overcome obstacles to achieve your goals.

Enjoy!

What You’ll Learn in this Show:

• How Jon went from being a financial advisor to becoming a business owner with almost 200 employees.
• How to get from zero to about a million dollars in revenue.
• The reason many businesses get stuck and how to avoid getting stuck.
• The importance of mindset in achieving success, including the mindset of overcoming obstacles.
• What are the five levels of leadership and what types of leaders you need in your business.
• And so much more…

Resources:

Jon’s LinkedIn

Quantum Growth for Financial Advisors Podcast

Kuttinconsultinggroup.com 

Books: 

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

In today's episode of the Women Choosing Growth Podcast, Tina Sue talks about an important factor that can make or break a business: the outsider perspective. As someone who has worked with multiple companies, Tina has seen firsthand how beneficial it can be to bring in someone who isn't caught up in the day-to-day operations of a business.

Tina shares her recent experience of working with a leadership team and the CEO of a growing company. They were experiencing growing pains and were stressed out, working long hours, and sacrificing their weekends to keep up. 

Being an outsider, who understands the basics of the business, Tina was able to evaluate the situation and provide the much-needed clarity that the team needed. With her fresh perspective, Tina was able to help the team be more efficient with their time.

The result was remarkable - the team was amazed by how much weight was lifted off their shoulders after just two and a half days of working with Tina. 

Tina emphasizes that having someone who can come in and help clear the air, provide an outside perspective, and move the clouds so that everyone can see the sunshine and build the future, is incredibly valuable for businesses. 

Tune in to today's episode to learn more about how an outsider's perspective can be a game-changer for businesses struggling to keep up with the pace of growth.

Enjoy!

What You’ll Learn in this Show:

• The importance of having someone on your team who can offer a fresh perspective.
• The value of having a business advisor who can help clear the air and provide guidance.
• How to have efficient and productive meetings in a growing business without taking too much of the team’s time.
• The importance of giving leaders permission to control their time and prioritize their tasks.
• And so much more…

Episode Summary

In this episode of Women Choosing Growth, Host Tina Sue sits down with Susanne Mariga, author and Profit First Professional, to discuss how entrepreneurs can strategically prioritize profitability to create healthier, more sustainable businesses. Susanne shares her journey from being an entrepreneur to becoming a leader in profitability strategies, diving into actionable steps for implementing the Profit First methodology. This conversation offers game-changing insights for business owners ready to take control of their finances and scale with purpose.

Key Topics Covered

• Susanne’s personal journey to profitability and her inspiration for writing Profit First for Minority Business Enterprises.
• Why profitability is essential to better serve your mission, team, and clients.
• The concept and application of the Profit First methodology, including:
• Setting up intentional bank accounts (profit, owner’s pay, taxes, and operating expenses).
• Using percentages to allocate revenue strategically.
• Overcoming Parkinson’s Law and creating “illusions of scarcity” for better financial discipline.
• Tax strategies for entrepreneurs to balance savings and reinvestment.
• Adjusting profitability goals as your business grows.
• Giving back through intentional financial planning and contributions.

Actionable Takeaways

1. Start Small: Open separate bank accounts and begin with just a 1% profit allocation to shift your financial focus.
2. Leverage Profit First: Use Susanne’s proven system to ensure profitability from day one and avoid financial pitfalls.
3. Plan for Taxes: Allocate funds for taxes quarterly to avoid scrambling at the end of the year.
4. Create a Vault Account: Build up three to six months of operating expenses to prepare for economic downturns or emergencies.
5. Regular Adjustments: Revisit your percentages quarterly to reflect business growth and financial goals.
6. Think Long-Term: Invest intentionally in business growth and personal wealth without unnecessary spending for tax deductions.

Notable Quotes

• “A profitable business is a healthy business, and it allows you to serve your clients and community even better.” – Susanne Mariga
• “Profitability isn’t greed—it’s sustainability for your mission and your team.” – Tina Moser
• “If you keep adding revenue without fixing your margins, you’re just compounding losses.” – Susanne Mariga
• “Don’t wait for January to start Profit First. Start today—even if it’s just 1%.” – Susanne Mariga

Connect with Susanne Mariga

• Book: Profit First for Minority Business Enterprises (A portion of each sale funds education for girls in Zimbabwe.)
• Podcast: The Profit Talk: Entrepreneurship With A Profit First Spin
• Website: ProfitMap.co for recommended percentages and additional resources.
• Social Media: LinkedIn, Instagram,

Episode 58 | The Tax System is Rigged | Guest: Melissa Broughton 

In this thought-provoking episode of Women Choosing Growth, host Tina Sue dives deep into the complexities of the tax system with Melissa Broughton, founder of Busy Bee Advisors and author of The 4-Hour Bookkeeper. Melissa brings her expertise in finance, bookkeeping, and taxes to the forefront, sharing invaluable insights for entrepreneurs and small business owners. 

Melissa’s journey from corporate accounting and auditing to helping sole proprietors master their finances is inspiring and filled with humor and practical wisdom. She highlights the importance of working with a trusted tax professional who can educate and guide clients through the intricacies of taxes and bookkeeping, ensuring they feel confident in their financial decisions. 

Throughout the episode, Tina and Melissa discuss various tax-related challenges that business owners face, from understanding what qualifies as a business expense to navigating audit triggers. Melissa emphasizes the importance of regular communication with your tax advisor, rather than just relying on them for basic form-filling. 

Melissa’s unique perspective as a "financial translator" helps demystify the tax system, making it clear that business success isn’t just about profitability—it’s about financial freedom, fulfillment, and a solid understanding of your numbers. 

What You'll Learn in This Episode: 

• Melissa’s transition from corporate auditing to helping small businesses with bookkeeping and taxes. 
• The critical importance of working with a proactive and knowledgeable tax professional. 
• How to identify acceptable business expenses and avoid common audit triggers.
• Why regular communication with your tax advisor is essential to maintaining compliance and optimizing your finances. 
• Practical strategies for mastering your business’s finances in as little as 4 hours per month. 

Notable Quotes: 

• "You cannot just put your head in the sand and hope taxes go away." – Melissa Broughton 
• "Before you invest, start with a big picture and make sure you're clear on your vision." – Tina Moser
• "Success is freedom, fulfillment, and financial satisfaction; profitability alone is not success." – Melissa Broughton
• "A lot of tax professionals are order takers—they fill in forms, but they’re not advising clients in a proactive way." – Melissa Broughton

Melissa Broughton/Busy Bee Advisors Resources

      Email: info@busybeeadvisors.com

      Website: BusyBeeAdvisors.com

      Insta: https://www.instagram.com/busybeeadvisors/

      LinkedIn: https://www.linkedin.com/in/melissa-broughton-baa3ab77/

Women Choosing Growth Resources:

Email: Tina@WomenChoosingGrowth.com

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn:

Are you a woman feeling tired of being unheard?

Do you feel you lack the confidence to communicate effectively in business?

Our expert guests share valuable insights and actionable tips to help women overcome common communication pitfalls in this podcast episode. From overexplaining and using fillers like "um" and "ah" to qualifying your statements, this podcast episode dives deep into the challenges women face.

Our speakers will also provide practical exercises to help women enhance communication skills.

After hearing this podcast, you will:

• -Learn the art of making powerful statements
• -Understand how to engage with your audience better
• -Start conveying your ideas confidently

Don't miss out on this episode that has the potential to transform the way you present yourself in conversations and formal presentations. It's about time you seize the opportunity to hone your speech, showcase the brilliance of your thoughts, and finally apply the secret weapons in effective communication. 

Enjoy listening!

What You Will Learn In The Show:

• The importance of self-awareness: Recording and reviewing your own communication patterns can reveal areas for improvement.
• Overcoming communication pitfalls: Practical exercises, such as the "ball toss" and "speak up, dammit," can help you eliminate overexplaining, fillers, and upspeak.
• Building confidence: Boost your confidence in making bold statements and effectively conveying your ideas to your audience.
• The power of pauses: Implementing pauses in your speech can make your communication more impactful and engaging.
• Enhancing communication in various aspects of life: These techniques are not limited to the workplace; they can be applied in personal relationships, with family, friends, and more.

Do you remember that hilarious scene in the Grown Ups movie when Kevin James is peeing in a pool and all the water around him turns blue?  And until everyone in the pool is freaking out, and the dark blue water expands around him, he has no idea that was happening?

Unfortunately, in real life, when someone is “peeing in your business pool,” there's no big blue water creeping through and it might take a while until you notice that the environment in the office became toxic and you really need to clean that pool.

In today's episode of the Women Choosing Growth Podcast, Tina Sue is going to talk about this very situation, how you can spot the signs that someone is “peeing in your pool,” and how to fix this problem and restore a healthy culture in your business.

During the episode, Tina is going to share an example from her own experience as a business owner and will talk about how she realised the work environment became toxic for her team and what she did to fix that.

She will explain how the toxicity of one person can spread (like the blue water in the pool) and damage the entire team, how their negative behaviour affects the rest of the group to varying degrees, and what business owners should do to avoid these situations.

Listen and find out what you can do to make sure you don't let anyone pee in your business pool!

Enjoy! 

What You’ll Learn in this Show:

• What ‘peeing in someone’s business pool’ means.
• Why peeing in the pool is something that we don't want in our business. 
• How Tina identified the person who was spreading toxicity among her team.
• The signs that someone is peeing in your pool.
• How one toxic employee can damage the entire team.
• How to clean up your business pool and restore a healthy culture.

Resilience is not an innate character trait. Whether you're a leader, an entrepreneur, a mother, just a human being, you need to implement a strategy that builds and nurtures resilience; you need a resilience plan. 

On today's episode of Women Choosing Growth Podcast, Tina Sue interviews Dr. Marie-Helene Pelletier, an award-winning mental health expert with a Ph.D. and an MBA, and 20 years of experience in clinical and workplace psychology.

During the episode, Dr. M.H. Pelletier shares practical exercises to create a goal-oriented, tailored strategy for protecting mental and physical health, ensuring overall success in the future. She discusses the challenges faced by professionals, especially women, in assuming natural resilience due to their ability to handle more than the average person. Dr. Pelletier challenges this assumption and emphasizes that resilience is a skill that can be intentionally cultivated.

Her upcoming book, "The Resilience Plan," offers a transformative roadmap tailored for successful professionals. In the conversation, she delves into her journey from being a psychologist to a leadership role in various sectors, highlighting the importance of adaptability and seizing opportunities.

The episode covers the integration of Dr. Pelletier's psychological expertise and business acumen, with a focus on maintaining resilience amid diverse demands. She defines resilience as a combination of exercise, protecting sleep and nutrition, spending time with loved ones, and practicing mindfulness through activities like volunteering.

The discussion also addresses proactive resilience-building strategies, emphasizing the significance of creating a plan, assessing internal and external contexts, and implementing small, achievable actions. Dr. Pelletier introduces the concept of three pillars—health, family, and boundaries—and provides actionable examples to support each pillar.

The episode also explores recognizing signs of burnout, connecting with resources, maintaining a growth mindset when experimenting with resilience-building actions and more.. Listen now and enjoy!

What You’ll Learn in this Show:

• The importance of intentional resilience-building.
• Practical exercises to create a tailored resilience plan.
• Understanding and challenging assumptions about resilience.
• The significance of small, achievable actions in resilience building.
• Recognizing signs of burnout and connecting with resources.
• The ongoing process of revisiting and evolving the resilience plan.
• And so much more…

Resources:

drmarie-helene.com

🎧 Episode Summary: In this episode of Women Choosing Growth, host Tina Sue sits down with Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing. Rai shares her incredible journey from psychology to marketing and how she scaled her business by reducing owner dependency. She reveals how business owners can use psychology-driven marketing to attract pre-sold buyers and build sustainable growth. This conversation is packed with actionable insights to help entrepreneurs step out of the daily grind and create systems that allow their businesses to thrive.

🗝️ Key Topics Covered:

• How Rai transitioned from psychology to marketing and built a successful agency.
• Why traditional marketing tactics like high-pressure sales and ads fail in today’s world.
• The power of "Feel-Good Marketing" and how psychology influences buyer decisions.
• Building scalable systems that allow business owners to step back without losing control.
• The importance of documenting processes in multiple formats for efficient delegation.
• How to hire and develop a team that aligns with your company’s mission and long-term goals.
• How Rai restructured her business to focus only on what she enjoys while maintaining growth.

✅ Actionable Takeaways:

• Communicate the ‘Why’ Clearly: Ensure your team understands the purpose behind your systems, not just the steps.
• Use Multi-Format SOPs: Create written guides, video tutorials, and visual process maps to make training easier.
• Delegate with Confidence: Hire people who share your vision and invest in their development.
• Remove Yourself as the Bottleneck: Identify where you are overly involved and start transitioning ownership.
• Adopt a Long-Term Marketing Strategy: Stop relying on ads and pressure tactics—focus on organic, psychology-driven marketing.

💬 Notable Quotes:

• "If a company is making you feel dumb, duped, or pressured, then they are desperate for your business—and you are the one who has the power." – Rai Cornell
• "Reducing owner dependency isn’t about stepping away from your business; it’s about ensuring it thrives without you being in every detail." – Tina Moser
• "Feel-Good Marketing is about using psychology to create trust and meaningful connections, not manipulation." – Rai Cornell
• "No one will ever care about your business as much as you do. And that’s okay! But you can hire people who align with your vision." – Rai Cornell

📌 Connect with Rai Cornell: 

🌐 Website: Cornell Content Marketing

🔗 LinkedIn: Rai Cornell

📖 Free Resource: Demand Generation Brainstorming Kit

🌟 Connect with Tina & Women Choosing Growth:

🌐 Website: Tina-Sue

📖 Strategic Shift Playbook:Download Here

🧑‍🤝‍🧑 For Coaching: Learn More

📲 Instagram: @womenchoosinggrowth

📺 YouTube:

Episode 51 – Beyond Balance Sheets: The Key to Business Strength 

Summary:

Our very own host of Women Choosing Growth was a guest expert on The Exit. A podcast brought to you by Flippa, Because we love The Exit and because this episode was so powerful we wanted to share it with our own listeners as well.  In Beyond Balance Sheets Tina Sue shares her remarkable journey in entrepreneurship. Starting with a leap of faith and learning to "build the parachute on the way down," Tina now owns multiple businesses and serves as the Strategic Finance Director at Cultivate Advisors. She shares her evolution from mastering financial literacy to successfully exiting her business, highlighting crucial aspects of financial health beyond mere profit and loss statements. Tina emphasizes the importance of future projections and cash flow management for entrepreneurs.

Tina also discusses the significance of leadership development and strategic hiring in building a successful team. She advises entrepreneurs to prioritize the quality of hires over the urgency of filling positions. Reflecting on her entrepreneurial experiences, Tina would advise her younger self to focus on strategic spending and prioritize return on investment (ROI) analysis.

A significant portion of the episode focuses on the lessons Tina has learned about financial health. She explains that many entrepreneurs get caught up in the day-to-day financials, losing sight of long-term financial planning. Tina urges business owners to pay close attention to their cash flow and future financial projections, as these are critical for sustained success. Her insights into financial literacy demonstrate how a strong grasp of financial principles can lead to better decision-making and ultimately, a more profitable business.

What You Will Learn from the Show:

• The evolution from financial literacy to successful business exits.
• The importance of understanding financial health beyond profit and loss statements.
• How to focus on future projections and cash flow management.
• The significance of leadership development and strategic hiring.
• Advice on strategic spending and prioritizing ROI analysis

         Notable Quotes:

• "Jumping from a plane and building the parachute on the way down." - Tina Moser
• "Understanding financial health goes beyond profit and loss statements; it's about future projections and cash flow management." - Tina Moser
• "Prioritize the quality of new hires over the immediacy of filling positions." - Tina Moser
• "Embrace strategic spending and always analyze the ROI." - Tina Moser

Resources:

Flippa: https://flippa.com

The Exit Podcast: https://podcasts.apple.com/us/podcast/the-exit-presented-by-flippa/id1532346146

Cultivate Advisors: https://cultivateadvisors.com/ 

Women Choosing Growth Podcast: https://womenchoosinggrowth.com/

Instagram: https://www.instagram.com/womenchoosinggrowth/