Dive into the complete episode list for Winning With Shopify. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
This week Nick and Byron discuss frequently asked questions! Working at JustAskParker and Spec Digital, we get asked a lot of similar questions. So we decided to do a quick fire episode to answer these questions. From how to improve ROI with the new IOS update, to what is the best marketing strategy for your business!
Validation is key! Today I discuss WHY you need to validate your business and I provide 10 ways to validate your idea! You may believe you have the best idea and no-one else is doing it. But it may not be for the reasons you think. Check if you are actually going to get sales.
How To Start a Shopify Business at 14 Years Old with Firefly Slime
00:34:20
Celebrating her 5th year of business at age 19, Angelina Ly, Founder of Firefly Slime comes on the show to share her story of building Firefly Slime what it is today.
Angelina started her business at age 14, and over the last 5 years she has reached her goal of 15,000 orders online and has amassed 375k followers on Instagram, 115k followers on Tiktok, and 20k on Youtube, all while being a full-time student. Angelina and Nick discuss the benefits and challenges of using social media to build a thriving Shopify business.
Firefly Slime - https://fireflyslime.com/
Check out Synder here and use code EASYBOOKS for one month free! (No credit card needed) - https://synder.me/winningshopify
Need help with your brand? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Getting Started - The Questions Everyone Asks - Part 1 of 3
00:34:04
Today I bring you Tatiana. A Shopify merchant just like you... She's ready and raring to go, but just doesn't know what to do with some areas of her business. This is a 3 part series. Tatiana asks the burning questions everyone wants to know. Get the checklist here: https://www.justaskparker.com/pages/podcast-ep-32-getting-started-the-questions-everyone-asks-part-1-of-3
Make Money From Customer Service, via Social, With Gorgias
00:49:28
On this episode we are joined by Tyler from Gorgias to talk social media and customer support! Nick and Tyler discuss how you can leverage social media to streamline your customer service, nurture relationships and ultimately drive more sales!
Turbo-Charge Your Conversion Rate & Increase Revenue With Privy
00:44:00
This week on the show, Nick is joined by the CEO of Privy, Ben Jabbawy, to discuss how to convert more website visitors into customers.
It’s one thing getting people to visit your Shopify store, but it’s another for getting visitors to convert once they get there! Therefore, in this episode, Nick and Ben discuss a strategy of how Shopify store owners can convert more website visitors into customers and improve conversion rates!
Getting Started - The Questions Everyone Asks - Part 2 of 3
00:35:18
Here is part 2 of the burning questions all merchants have when starting out! Tatiana is a Shopify merchant just like you... She's ready and raring to go, but just doesn't know what to do with some areas of her business. This is a 3 part series. Tatiana asks the burning questions everyone wants to know. Get the checklist here: https://www.justaskparker.com/pages/podcast-ep-33-getting-started-the-questions-everyone-asks-part-2-of-3
Convert More Customers With Brilliant Landing Pages
00:37:08
Sara Stoddard is the VP of Partnerships and Integrations at Amaze. She has spent her career focusing on product design and management that optimises and improves customer shopping experiences. In this episode, Sara and Nick dive into what great tools brands can use, and also what brands can do to efficiently cultivate consumer trust!
Amaze is a first-of-its kind, no-code design platform that is available for free in the Shopify App Store:
It helps Shopify merchants quickly and easily launch their online store, streamline and accelerate marketing efforts, and increase customer engagement through tailored shopping experiences.
It offers immersive designs, animations, and transitions, enabling merchants to build customised landing pages in just a few clicks – no design or technical skills required.
It also helps merchants design shopping experiences to effectively educate their target audience about the products they want to see. This ensures consumers see relevant and personalised content based on their interests and have a positive, seamless experience learning about different products.
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy to get started via this link - https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Getting Started - The Questions Everyone Asks - Part 3 of 3
00:24:37
Here are some WOW marketing techniques you can use in your business! Tatiana is a Shopify merchant just like you... She's ready and raring to go, but just doesn't know what to do with some areas of her business. This is a 3 part series. Tatiana asks the burning questions everyone wants to know. Get the checklist here: https://www.justaskparker.com/pages/podcast-ep-34-getting-started-the-questions-everyone-asks-part-3-of-3
This week on the show, we have Claudiu Cioba, Founder & CEO of Videowise! With a background in content and video marketing, Claudiu and Nick discuss the importance of video content for brands, how video content improves conversion rates, what makes a great shopping video and much more!
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
This week on the show is all about knowing your numbers and keeping your books in order! We are joined by Melissa, Head of Content at Synder.
In this episode Melissa and Nick discuss Melissa’s journey of running her own Shopify store and how Synder can simplify your finances! Finances can sometimes seem like a boring topic but they’re crucial with running a profitable e-commerce store.
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Profitable Pins- How to get free traffic from Pinterest With Nina Kolari
00:44:48
Today I have our new Pinterest Advisor for Just Ask Parker Nina Kolari from Profitable Pins. This session is jammed packed with so much great information with easy step by step instructions. In this episode you will learn:
How to get $1200 worth of traffic a month for FREE
What boards you need to create
What types of pins work best
How to get more traffic
How to setup your account the right way
Group boards
Nina talks about her ecommerce client who almost instantly started getting 40 visitors a day from having a proper Pinterest campaign. That client is saving at least $1200 A MONTH! JOIN THE ONLINE PINTEREST WORKSHOP HERE!
How To Make Millions From Shopify - With Serial Entrepreneur Mikey Moran
00:47:23
On this episode we have Serial Entrepreneur, Mikey Moran, on the show! Mikey explains how he made $2m in a single month, and shares advice he would give to Shopify store owners who may be just starting out, or running a successful store and looking to scale up!
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from e-commerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Shopify SEO Masterclass - Everything You Need To Get Started On SEO With Shopify
00:44:40
This week we host an SEO masterclass! We always get asked about SEO, how it works and what stores can do to improve their organic search rankings. With 15 years in the industry, Nick shares his insights into running an SEO consultancy and is joined by SEO expert, Brandon Leibowitz, who shares his insights from across the pond!
Need help with your SEO? Check out the links below for a free consultation:
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
MAKE MILLIONS Selling Your Shopify Store With Flippa
00:42:39
This week on the show, we've got the brilliant Blake Hutchison - CEO of Flippa.
Nick and Blake talk about how to build a Shopify business that can be sold, how to prepare it for sale, how to value it, how to find a buyer, how to structure the deal, what handovers & earn-outs can look like and overall, how to have a lot of fun & success with it.
Check out what stores are selling here: https://flippa.com/
Ps. they're are happy to give you some free advice!
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from e-commerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Exclusive! Interviewing Tui from Shopify - New Features To Help You Grow
00:46:03
This week we are joined by Shopify themselves! In this episode, we are join by Tui Allen, the Product Director at Shopify.
Tui and Nick discuss the new changes and features Shopify are rolling out in the coming months, and they discuss tips on how merchants can provide a good customer experience on their Shopify store so customers keep coming back.
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Secret #1 To Being Successful - Be More Productive with Robby Macdonell
00:37:18
I am a true believer in making the most of EVERY second! I have seen the difference between being productive and not being productive.
Join us in today’s podcast as we get into more details on how you would be able to maximize your day at work, with my special guest Robby Macdonnel - CEO of Rescue Time.
In this episode you will learn:
How to Implement the right tools that can help your business
Secrets to be more successful in productivity
A realistic understanding of time
Stay aware of work patterns and start working for positive changes
Finding a balance between your life and work
Join our challenge! Download rescue time- come into the FB group and tell us what difference it makes in your business!
This week we are joined by João Moreira who is the Project Manager for BackInStock!
João and Nick discuss what apps you can use to increase revenue, and the frustrations of products being out of stock for customers and how to turn it into a positive to increase sales!
Apps That Help Grow Your Business & Increase Customer Retention
00:33:03
On this episode we are joined by Raphael Neff, Founder of Chesshouse!
Nick and Raphael discuss the story of Chesshouse, the importance of apps and what apps in particular has really helped the businesses growth and customer retention!
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Segmenting Your Data To Increase Revenue From All Channels
00:41:51
This week on the show we are joined by John Chao, the CEO of Tresl to talk all things data and how use it to increase revenue from all channels! Nick and John discuss how brands are focusing more on retention and lifecycle subscriptions this year, the importance of having a single source of truth for your data and much more!
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
How To Improve Your Conversion Rates with SMS Marketing
00:38:38
We are joined by Osa Gaius, Founder & CEO of Parrot this week. Nick and Osa discuss the differences in conversions between desktop compared to mobile, how to analyse email open rates & what to look for and the regulations with SMS marketing to make sure everything is legal!
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Ways You Can Improve Your Customer Service with Gorgias
00:35:13
This week we have the amazing Gorgias back on the show and we are joined by the Strategic Partner Manager, Neil Forrest, to discuss all things Customer Service! Nick and Neil dive into what customer service really is, four things we should be doing for brand owners, how to leverage social media to improve your customer service and much more!
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
EP 1: Build Recurring Shopify Revenue With Subscriptions - Featuring Recharge
00:35:44
On this episode we have Lindy Crea - VP of Partnerships at Recharge on the show to share her insights on the e-commerce industry and why the subscription business model isn’t to be ignored!
With years of experience in the subscription and payment space, Lindy discusses the benefits of having a subscription model in your business, how to increase customer retention and how you can take your store to the next level through subscriptions.
EP 2: Building a 7 Figure $ Shopify Store - The Story of How Bumpin Blends Made It Happen!
00:47:48
This episode is not to be missed - We are joined today by Lisa Mastela - Founder & CEO of Bumpin Blends!
Lisa has a fantastic story of how she started Bumpin Blends and bootstrapped it to 7 figures! Nick and Lisa delve into how she runs an almost entirely subscription-based business, how the predictability of subscriptions can be beneficial for customers & the business, creating a community beyond your product and lots more!
Check out Bumpin Blends below and Lisa has given all Winning With Shopify listeners 20% off ANY Bumpin Blends bundle with code: WINNING
The Best Email System For Shopify Stores with Rytis Lauris
00:43:28
After 13+ years in online marketing, I have seen it all! Now with Mailchimp not an option, I want to show you my #1 choice and it's FREE!
This episode is full of great advice even if you already have an email service you like.
Rytis Lauris is the co-founder at Omnisend and is now on our advisory board at Just Ask Parker.
Omnisend is so much more than email, they offer SMS, messenger abandon carts and push notifications. While offering the most beautiful email templates on the market.
EP 3: Keap Candles - How Subscriptions & Bespoke Customer Service Built Their Shopify Store
00:45:24
This week we have Stephen Tracy, Founder of Keap Candles on the show to continue our Subscription series!
In this episode Stephen shares how he has built a striving business through the subscription model and created long-term genuine relationships with customers.
Nick and Stephen also discuss topics such as meeting consumers where they are, the importance of building a thoughtful customer portal and building a brand story that turns customers into advocates.
You can check out Keap here and get 10% off using the code 'Winning' for 10% off - KeapBK.com/Subscribe
Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com
EP 4: The Past, Present And Future of Subscriptions with Recharge
00:43:55
For our fourth part of our Subscription series with Recharge, we are joined by Ruoting Sun, VP of Product Marketing at Recharge to discuss the value of subscriptions, building SMS into your business and how to increase customer retention. Also Nick and Ruoting discuss how e-commerce and Shopify’s evolution since the pandemic and predictions of the future e-commerce subscription space.
Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com
Ep5: Building & Scaling a Mission-driven Brand with Bite!
00:34:30
This week is our final episode of our Subscription series with Recharge. In this episode, our special guest is Lindsay who is the CEO & Founder of Bite. Bite is an incredible plastic-free sustainable business that is scaling rapidly with the subscription model!
Lindsay discusses with Nick how the business was started, how the products are created, how she has implemented the subscription model to grow her business and everything that is involved with building a mission-driven brand!
If you’re interested in how to build and scale a sustainable and mission-driven business, this episode is not to be missed!
Keep Customers Happy & Engaged With Great Inventory Management
00:28:21
This week on the show is a topic we haven’t discussed before and is all about how to manage inventory and stock!
We get asked a lot of inventory related questions by the WWS community, so wanted to bring on Charles at EasyScan to share his knowledge on inventory management and 5 ways to make sure your inventory is setup for the long haul!
If you are having issues with managing stock and inventory at the moment, this episode is not to be missed!
Charles is the Product Manager at EasyScan, and has 5 years of hands-on retail experience, plus 7 years of software development, primarily focused on e-commerce. This has set him up perfectly to Product Manage the best Shopify inventory embedded app on the App Store, EasyScan: SKU and Barcode. EasyScan has an impressive 5/5 stars from over 43 reviews and is the No.1 go to super app for everything fulfilment and inventory management on Shopify.
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Make Your First Million on Shopify - Top Tips To Get There Quickly!
00:45:01
Make Your First Million on Shopify - Top Tips To Get There Quickly!
On this episode, Nick shares his top tips to help you make your first million on Shopify! If you are planning to launch your store or recently launched your store and looking to grow, this is an episode not to be missed.
Topics include finding the right products, testing the market, branding, running ads, email marketing and much more!
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Augmented Reality in retail. The benefits, the consumer reactions and much more!
00:37:56
August has been fun!
Today, we are joined by Gaurav, Founder & CPO of Avataar Shopify app & other headless ecosystems. In this episode Nick and Gaurav discuss a variety of topics from Customer centricity and the complexity around consumer decisions, to the Global shift in consumer behaviour and the impact on businesses.
They delve into Augmented Reality in retail: benefits, use cases, consumer reactions and much more!
How To Ensure Your Business Strives In A Cookieless World!
00:41:27
August is almost a distant memory but it has been a month full of amazing guests!
To finish off a great month we are joined by Tom, the Co-founder & CEO of Jebbit and this episode is all about setting up your business for a cookieless world.
Nick and Tom dive into what Zero Party Data is, how to make sure your business strives in a cookieless world and much more!
I love telling you about the new and most useful apps in the market. if you have anything to do with manufacturing at all, then you need to listen in today because this episode is definitely for you.
Joining us today is Chris Jacobs, he is from Katana and he's in charge of customer success.
Dodge major challenges that come up with growth and scaling through an easy adoption of this new and amazing platform.
Lightning Episode: Scaling a business from $5k to $12 million!
00:20:09
Kicking off September with a Lightning Episode!
Nick is off sick this week and he has lost his voice, so our Production Director, Byron, has stepped in as we didn't want to miss a week!
In this episode, Byron is joined by Nathan Hirsch. Nathan is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School.
Before EcomBalance and Outsource School, Nathan founded FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019!
How To Create Your Own Jewellery Brand With Gildform!
00:45:19
This week on the show we are discussing how to create your own jewellery brand. The do's, the don'ts and everything in-between!
We are joined by Karissma Yve, CEO and Founder of Gildform. Karissma started her career as a jewellery creator, launching her jewellery brand XENOPHORA that landed at Paris Fashion Week. She then went on to create Gildform to bring innovation to the jewellery industry so all creators can transform their ideas into reality with the help of innovative technology and manufacturing.
In this episode Karissma shares her story, the advice she has for entrepreneurs wanting to start a jewellery business and insights of the industry!
HUGE MILESTONE - Episode 101 With An Exclusive 101 Of Our Most Popular Episodes With Nick!
01:11:28
Last week was Nick's 100th episode! So this week, we are going to do something a little different. We have gone through the archives and hand picked some of our favourite clips over the last 100 episodes that we feel are most helpful to you.
Grab yourself a drink, kick back and enjoy this nostalgic episode!
Thank you for being on this journey with us, we have big things in store for the next 100.
Excess Holiday Season Inventory – Smart Business Or The Next Retail Crisis?
00:43:31
On today's episode we are joined by Jill Liliedahl, Vice President from Inventory Planner to talk about holding excess inventory heading into the holiday season.
With the increase of sales over the holiday season, a question that may be on entrepreneurs minds is preparing a lot of stock for the holiday season before hand a smart idea or could it have a detrimental impact on Ecom stores?
Nick and Jill dive into the different strategies you could take over the holiday season, and the key secrets to helping you sell more and optimise cash flow.
You can check out and start your 14-day free trial with Inventory Planner here - https://www.inventory-planner.com/trial
The Importance Of Delivering A Powerful Subscriber Experience
00:48:46
This week we are joined by Dileepan Siva. Dileepan Siva is the Founder and CEO of Upscribe enabling subscription eCommerce for fast-growing brands. Prior to Upscribe, he built growth teams for three B2B eCommerce startups all of which have been acquired and also led retail partnerships for Twitter Commerce as well as social commerce for eBay. Before entering the technology sector, Dileepan spent several years advising Fortune 500 CPG companies including PepsiCo, Unilever and others on emerging market retail strategy.
In this episode we dive into: - What some of the most important aspects of building a compelling customer subscriber experience. - As well as discussing product development and consumer trends Dileepan is currently seeing in the space.
How to Maximise Your Conversions Rates This Black Friday!
00:46:46
This week on the show we are discussing all things conversion rates! What they are, the struggles store owners face and how you can improve them!
There is nothing more frustrating than visitors adding products to their cart but not converting. So, Nick is joined by Anthony and Nathan from 506 Shopify Apps to dive into why you might be struggling to convert your customers, and what you can do to fix that!
If you want to give Cartrix or EasyGift a go, they are offering a free month for any listener who installs either app. Simply contact them through the support channels and mention you heard them on the show to get the free trial!
If you want to learn more about how you can grow you business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify
On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce!
Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored.
Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond.
We loved having Nick on the show - we learnt a lot from this episode about how to implement Live Commerce into e-commerce businesses and we hope you do too!
If you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify
This week on the show we are delving into how you can get your store's SEO ready for Black Friday and beyond!
We have very special guest Thijs de Valk, CEO of Yoast! Nick and Thijs dive into what stores that don’t have big budgets can do to optimise their SEO, what the opportunities are for SEO this Black Friday & how merchants can make SEO last longer than just cyber weekend!
We got a lot from this episode and we hope you do too!
If you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify
This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!
Grab a coffee, your notepad and let us know what you think of this episode!
Summary of episode: 1. Make collections for the long term 2. Don't de-value your brand 3. Do collect as many new customers as your can 4. Google Ads - increase budget early / build audiences 5. SEO - plan ahead! 6. Social - get aggressive & invest well 7. Lead feeder - get signups for early access / exclusive deals Even if they don't sign up, you've got their email! 8. Be more agile than your competitors. If their prices are lower, compete or add more value. 9. Have 'waves' of deals 10. Get rid of old stock. It's the perfect time.
If you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify
It's not how about how much money I make you in the first few weeks but about how much I saved you in the first few weeks.
Are you not making $20,000 a month yet? Then, these are the Podcast you need to be listening to!
How to Influence & Persuade Your Ideal Customer to Purchase? Please sign up for the actual Webinar that I've got coming up about how to understand the psychology of buyers JOIN MY FREE WEBINAR HERE
The Opportunity of Influencer Marketing in 2022/2023
00:36:23
This episode is very exciting as we dive into Influencer Marketing!
Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023.
We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com.
You’re Losing 8% Of Your Checkout Everyday And Didn’t Know!
00:41:15
This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple!
Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how you can grow your Shopify store and make more sales!
We have some very exciting news for all our listeners today - Richard is very kindly offering a chance to win a FREE consultation with Richard and his team worth £5000! To enter all you need to do is follow this link and complete the form - winningwithshopify.com/growth
The Key Tips To Growing And Selling Your Shopify Store!
00:41:17
This week we have our good friend Ben Leonard back on the show!
Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too.
We also have some very exciting news, Ben is now an official Winning With Shopify coach and you can work directly with him through our Winning With Shopify Member's area which is coming very soon!
In this episode Ben and Nick dive into the key tips to growing and selling a Shopify Store. They discuss what the main things a buyer will look at, what has changed this year in this space and what should merchants do differently when looking to scale and sell a business.
In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value!
Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers.
This is an episode not to be missed and we would love to know what you think!
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
How to Increase your Customer Revenue with Email & SMS!
00:35:55
This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS!
Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-founded The Greenhouse with her partner in 2020. Centered on eCommerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over $10 million in revenue for its brands in the first year.
When not growing brands, Kerri inspires others by sharing her own multifaceted story. From major career changes and rebounding from a business failure to co-found a thriving business with her partner, she helps others craft a fulfilling, unique path in life that defies limits.
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
How Not To Lose Customers & What Turns A Customer Off Buying
00:40:47
In this episode we share how not to lose customers and what turns a customer off buying!
Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby.
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
How To Get a 50% Email Open Rate With Daily Emails!
00:32:45
In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever!
In this episode Nick and Janis discuss what channels they use for retention, what stops you retaining customers, how to scale up and much more.
Let us know what you think of this episode!
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
Be an Effective and Compassionate Leader For Your Business with MaryLou Kayser
00:40:17
We have a very special guest today, her name is MaryLou Kayser from thebookrevolution.com
She facilitates high-end leadership workshops with business owners and culprit executives who are seeking answers to the questions about how to lead effectively and compassionately.
Listen in as we discuss things about Leadership, book writing, business coach, and so much more!
If you love what you do and you're passionate about your business, then this episode is best for you!
Recommended Books to read:
The Big Leap by Gay Hendricks The Million Dollar One Person Business by Elaine Pofeldt
From Kickstarter to $700million/Yearly Revenue In Just 4 Years!
00:41:08
First episode of 2023 and it's a good one!
We are joined by Chris Knudsen & Dan Bischoff from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years!
Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great customer journey, streamlining content creation that grows your brand and much much more.
This is one not to be missed and we would love to know what you think of the episode at hello@winningwithshopify.com !
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Turbo-Charge Repeat Orders With Tactical SMS Marketing That Customers Love!
00:38:41
Are you currently doing SMS Marketing as part of your marketing strategy? Have you heard of it, but want to find out more how it could work within your business?
In this episode, we are joined by SMS Marketing expert, Co-founder at PostScript, Alex Beller.
Alex and Nick dive into the untapped opportunity with SMS marketing, how to grow your SMS subscriber list, examples of SMS Marketing done well and much more!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
The Ultimate Guide To Scaling Your Store With Subscriptions
00:38:24
In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/
Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more!
If you're interested in how Subscriptions could work for your business, this is not one to be missed!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
Winning With Shopify - https://winningwithshopify.com/ Spec Digital - https://spec.digital/
Convert More VIP Customers Using Live Shopping - The Evolution Story Of Live Shopping
00:40:48
What if you could increase your website conversion rate to 35%? It may sound like a stretch, but Live Shopping is changing the landscape of how potential customers engage, and convert, on Shopify stores!
In this episode, we are joined by the Co-founder & CTO of GhostRetail, Tyler Murray to discuss what Live Shopping is, how it is evolving in the e-commerce space, and how you can use it within your business to increase conversions.
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
600k To 1.5m Subscribers In 4 Months - Scale Your Email Database & Revenue
00:44:57
In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods.
MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5million in 4 months, how to get the most out of your email data, the key factors for growth, and much, much more!
This episode is not one to be missed! Let us know your feedback at hello@winningwithshopify.com
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Building and Scaling a Sustainability Business on Shopify
00:35:10
"We don't want people to buy from us if they don't need it."
This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject.
LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to their amazing success.
In this episode, Nick and Isabel dive into how to build a business that is selling sustainable products, how crowdfunding helped launch & grow a sustainable business, the key factors to LastObject's growth and much much more.
We hope you enjoy this episode as much as we did! If you're enjoying the show, be sure to subscribe so you never miss an episode.
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Killer UX Design - Convert Customers Again & Again & Again...
00:42:13
This week we are discussing how great website design and user experience can maximise sales and customer retention!
Nick is joined by Ben Burgess the Founder of Eleven - Shopify Branding Agency.
Nick and Ben cover a lot about branding this week and dive into the importance of design and branding, the best ways to build trust, how to design the right website for your brand and much more!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Customer Retention 101 - How To Get Repeat Orders & Increase LTV
00:42:39
A roundup of the learnings from the last 3 months!
This week on the show we are joined by Adam from Retention.com.
Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much more!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Scale Up By Learning To Communicate With Your Customers
00:43:48
Ever wondered how you can grow your business through customer service & success?
This week we are joined by Marius Laza, Chief Customer Officer at Tidio to discuss all things Customer Success!
Marius and Nick share where to start, the current opportunities, how to get the customer to make the first purchase, retaining customers and much more.
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
How To Build, Scale, & Sell A Multi-Million Dollar Ecommerce Business
00:39:35
This week on the show we are joined by Nate Lind - E-commerce Entrepreneur, Author, and Business Broker.
Nate is a business broker at Website Closers, and before that was a Vitamin and Supplement e-commerce entrepreneur for nearly a decade and sold his first business in 2016 for $35 million dollars.
Nate shares his experiences building, scaling and selling Shopify businesses. Nick and Nate also discuss affiliate marketing, the importance of customer feedback for marketing, interacting with customers effectively and how you can grow your business through prioritising customer service.
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
This week on the show we are joined by Chris Jurgens, founder of the Shopify store, Vyral.
Chris shares his story and insights into starting Vyral, how great customer service has helped grow the business and created unique selling points, how you can harness great customer service for marketing, and much, much more!
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Shopify Apps - Finding the ones to scale your store
00:39:18
In this episode we are joined by Shopify App Expert, Blair Beckwith!
Blair was working at Shopify in the early days helping with the app marketplace and now shares his insights and knowledge in this space. Nick and Blair discussed how to find the right apps for your Shopify store, the apps that are helping drive sales right now, how to work out if an app is benefitting or hindering your store, and much, much more!
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
There are great people helping Shopify stores and there are bad ones.
Here are the things to watch out for when deciding on where to turn.
There are a few key facts that separate the real from the fakes. In this episode, I will share 3 things to watch from fraudsters and 3 great companies I know are there to help you succeed!
Provide Great Customer Service To Build Your Brand
00:37:53
In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak.
Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more!
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Influencer Marketing - Easily Grow Your Sales With The Right Influencer Partners!
00:48:36
This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens.
Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series!
Episode Topics: - How to track influencer marketing - The different types of influencers - The importance of influencer engagement - Blogging & Social media influencing - Creating user generated content with influencers - Leveraging great content - Who is influencer marketing for? - SEO & Affiliate Marketing
Let us know what you think of this series and stay tuned as we have lots of awesome guests lined up for this series.
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Grow Sales & SEO Through Effective Affiliate Marketing
00:38:06
For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!
Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs.
Key Takeaways: 0:00 Introduction 2:19 About Dustin 4:43 What is affiliate marketing? 6:14 How affiliate marketing works 11:02 Using coupons with affiliate marketing 17:56 How to track affiliate marketing 22:12 Using the right affiliate platforms 29:10 How to find the right affiliates 31:21 The difference between influencers and affiliates 34:00 Conclusion 36:12 The question to ask when starting in affiliate marketing
Dustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wws
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!
Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!
Key Takeaways: 0:00 Introduction 1:03 About Christianne & Backpacking Bananas 3:06 How Backpacking Bananas was created 6:57 What’s the difference between a content creator and influencer? 11:00 How to find the right content creators and influencers for your brand 15:25 The do’s and dont’s when approaching content creators 19:14 How to create authentic partnerships 26:53 The importance of brand reputation 27:34 The process of working with a content creator 33:24 How to adapt when obstacles occur 37:38 The future for Backpacking Bananas
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Ships-a-lot Exclusive - Plan Your Fulfilment To Scale With Ease
00:41:18
It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.
We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways: 0:00 Intro 2:56 About Ships A lot 6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment. 15:39 At what point should you start outsourcing fulfilment? 18:53 Using fulfilment centres for crowd-funding campaigns 21:27 The different fulfilment options 28:45 How to choose the right fulfilment partner 32:40 The types of businesses Ships-A-Lot work with 35:26 Building Ships-A-Lot
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Fulfilment Masterclass - Setting Up Your Shopify Store For Fulfilment Success
00:51:19
For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways: 0:00 Intro 4:00 Would you recommend Shopify or Shopify Plus for fulfilment? 6:14 What is a SKU and why are they so important? 11:40 Shopify information & marketplaces 13:56 Setting up calculated shipping & when to offer free shipping 23:47 Things to be aware of with International Shipping 31:48 What is inbounding and why you should care 37:20 Effective inventory management 42:35 How to manage customer expectations with shopping costs 49:19 What is digital kitting and how it works
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Zero to $6,000,000 on Shopify in Just 4 Years - Exclusive Interview with Stuga Studio
00:42:04
This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify!
Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!
Topics: 1:50 About Mark & Stuga Studio 09:57 The importance of talking to customers to create a strong brand 18:50 Stocking, fulfilling and shipping products for scale 25:25 How secure is the drop shipping model for scalability? 31:33 Some of the ways you can build great relationships with suppliers 36:10 How to drive revenue through your Shopify store if you’re out of stock
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Why are you not getting sales? Why are you not getting results? Stop procrastinating! Here is the SIMPLIST step-by-step guide to getting more traffic FAST! In under 2 hours, you can be getting repins! Just like I did live on this recording.
1. Profile - Use great keywords 2. Boards - Organize them 3. Create 3 pins - Talk BENEFITS! 4. Title, Description and #Hashtags 5. Re-pin! IT'S THAT SIMPLE!
From Viral YouTuber to Scaling a Shopify Business - Exclusive Interview With How To Beast
00:41:11
This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.
David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.
Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!
Key takeaways: - About David, How To Beast & Edge - How social media changed influencer marketing - Working with family in business - Starting and growing Edge’s fulfilment strategy - How to review what is selling well and clear dead stock - Packaging and shipping orders - Coping with demand - The future for David de las Morenas and how to remove pressure
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Google Ads Fundamentals - How to Setup & Create Your Ad Campaigns!
00:32:37
This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.
Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Points: 0:00 Introduction 1:27 About Jonny 2:20 What you need to be thinking about before you start running Google Ads 6:35 The basics of setting up your Google Ads 12:06 The different type of Google Shopping Ad Campaigns available to you 15:28 What is Google Tag Manager 17:54 Getting GA4 tracking into Google Ads 18:43 How to create Audiences for Google Ads 20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre 21:28 Setting up the feed tool 26:26 What is a Google Product Category 27:35 What is a Google Product Type 28:23 The initial metrics you want to be looking for when starting to run ads
Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.
Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!
Key takeaways: 0:00 Introduction & About Daisy 1:47 Where to start for setting up Google Ads for your Shopify store 3:29 What is a Performance Max campaign? 4:36 The biggest things you need to control in Performance Max 11:13 What is impression share? 12:31 The audiences you want to feed into Performance Max 14:44 Testing - How long do you test ads for? 19:46 How to manage the Google feed with in & out of stock products 21:13 The Insights & Data you get from Performance Max 27:47 How to maximise peak spending periods 32:40 What are Asset Groups and how to make them good 43:21 What is the data we can look at to understand customer behaviour 48:10 CRO - What you can do to get customers to convert more and spend more. 50:51 The one thing you need to try on your Performance Max campaigns
Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google
00:41:45
In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!
Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.
Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key takeaways: 0:00 Intro 1:43 About Emily 2:53 What are keywords & search queries? 4:03 What is a good keyword? 8:12 When to compete on keywords 10:08 Where should you aim to rank for SEO 12:13 How to get up the search rankings 18:36 How to quickly review and update your sites information 20:46 How often to update meta descriptions and title tags 24:00 Is Bing worth it? 26:07 What to include on your collection page 29:17 What type of images work best on your site 31:14 Using Google images for SEO 32:59 How Sitemaps work 37:05 What SEO tools you should be using
In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.
Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!
Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Takeaways: 0:00 Introduction 1:57 About Rob 3:08 What to do after you’ve built the foundations for SEO 6:55 Leveraging product features to create blog posts that rank & convert 15:11 How to create topic ideas for your content marketing 20:27 Should you use ChatGPT for Content marketing? 21:55 Using SEO Tools to find out what your customers are searching for 23:20 Next steps: Implementing off-site SEO Marketing 26:20 Video content for SEO 30:51 Appealing to your target audience to boost your search rankings. 36:14 Why work with bloggers 39:55 Website design to improve your SEO
GA4 - It's here, it's big and you better be ready for it!
00:45:30
We're sorry it's late!
There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4.
So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents!
We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
0:00 Introduction 1:48 GA4 & the changes to expect 4:25 What’s bad about GA4 7:49 How customer attribution works 16:50 How to set up GA4 on Shopify 20:48 Reporting in GA4 23:47 Comparing data in GA4 29:50 Looker Studio reporting 31:00 UTM tracking codes 36:41 What’s good about GA4 45:55 The new opportunity from GA4
Acquiring Customers - Get Social on Your Social Channels!
00:45:36
This week is our first episode of our social media series!
We are joined back by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023.
Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much more!
Key Takeaways: 0:00 Intro 1:25 About Ben 3:38 The social media channels brands should consider in 2023 7:04 How to work out where you target audience is 9:35 How to increase customer engagement 23:15 How to streamline the process 26:29 Cutting through the noise on social media 33:00 How to attribute revenue to social 40:20 How to create social content ideas
Building & Converting An Audience On Social With Janis Thomas
00:44:11
For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!
Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!
If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!
Key Takeaways: 0:00 Intro 1:19 About Janis 3:40 What channels Look Fabulous Forever are using & why 7:26 How to grow your social channels 10:10 Finding out what content to create 12:10 The stats to look at when analysing content 16:22 How to create an engaging customer survey 19:27 Converting followers into customers 24:30 How to allocate budgets for different stages of the marketing funnel 34:06 How to use CRM and the data 40:17 The future of Social Media Marketing for Look Fabulous Forever
The Foundations Of Scaling A Shopify Store With Paid Social
00:40:09
This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.
Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!
Key Takeaways: 0:00 Intro 1:36 About Marin 3:50 Foundations of a successful Shopify store 6:18 What channels you should be using for paid social advertising 10:46 Creating compelling marketing campaigns 20:22 Paid social strategies you should consider 24:48 How much to put in each marketing channel 28:50 Calculating Customer Attribution 38:20 Thoughts on Meta’s Threads
The Evolution Of Social Media with Dominic McGregor
00:41:09
This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.
Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!
Key takeaways: 0:00 Introduction 1:06 About Dom McGregor 2:23 How social media has changed and the challenges brands face today 5:19 What to look for in a brand when acquiring a Shopify business 8:05 The opportunities from omni-channel marketing 11:12 The evolution of social media platforms 16:11 What platforms to start on when starting out 23:51 How to get brand messaging and content right
Generating Sales In Your Sleep?! Leveraging Email Automations with Seguno
00:42:39
This is the first episode of a very exciting series all around email marketing! We are joined by email marketing legend and Founder of Seguno, Chris Geiss.
Chris and Nick discuss where you should start with email marketing, how email automations can generate you sales in your sleep, creating content ideas for email and much more!
Key Takeaways: 0:00 Introduction 1:46 3 Fun facts about Chris and Nick 5:44 About Chris Geiss & Seguno 9:45 Why another email platform? 11:26 How does Seguno stand out from other email marketing platforms? 13:41 Where you should start with email marketing 21:18 How it negatively impacts your brand when email flows don’t work 23:23 When should you bring a pop up window to capture email? 30:17 Finding your brand tone of voice in email 31:22 Is there a danger with automation? 34:24 How to create content ideas for email 40:40 Does longer email automation flows still work?
Growing a Drone Parts Store With Simple, Yet Effective, Email Marketing
00:43:54
This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!
This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!
Key takeaways: 0:00 - Introduction 2:27 - About Rob Avery 7:14 - Using stories for Marketing Content 9:04 - Segmenting audiences for Email Marketing 15:35 - Coupling marketing with operations 22:00 - How NEXT FPV started in Email Marketing 26:05 - The development of Email Marketing for NEXT FPV 31:01 - How do you personalise branded emails? 32:00 - Aligning Email Marketing with other channels 39:04 - Now you’ve planned email segmentation, what’s next?
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.
This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!
Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!
Key takeaways: 0:00 Introduction 1:39 About Chris & how KillaVanilla was founded 9:05 Competitive edge and regulations 14:50 What is KillaVanilla’s email strategy? 21:04 Building brand sentiment through customer reviews 24:48 How Chris got involved with Seguno 29:30 The power of email 30:54 Email automations you must prioritise 36:45 When to use discounts 38:50 How does omni-channel marketing work for KillaVanilla
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d!
Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing!
Key takeaways: 0:00 Introduction 2:18 About Jonnie & Toast’d 5:45 Working with family & building a team 8:32 How to generate email subscribers 13:36 The difference of prospects and customers 15:28 Creating the right emails for the right audience 24:25 3 things to help develop your brand and marketing message 34:47 How to retain customers 42:59 What other things you can do to drive more revenue
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
This week is all about email design with the awesome Katherine from Seguno!
Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed!
Key takeaways: 0:00 Introduction 2:19 About Katherine 3:32 How important is the design of an email in email marketing? 6:02 How to create GIFs 12:06 How to come up with good content for Email Marketing 15:35 What comes first, the design or the message 17:55 Where to start with creating content ideas 30:15 Email templates that work 35:43 What are the trends with email marketing right now 39:44 Get in touch with Katherine
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
The Unconventional Way To Grow Your Brand Through Email!
00:31:33
“I would rather they didn’t get my emails!”
This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.
Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!
Key takeaways: 0:00 Introduction 2:31 About Total Sports Enterprises 3:15 Creating a USP 6:13 Do you need to segment audiences? 7:28 Frequency of emails 11:05 How to create enough content for emails 13:18 When to discount products and offer promotions 15:07 The process of creating efficient email content 19:40 How to grow email lists 22:20 How seasonality effects marketing your brand 26:03 How to approach growing into a new market 29:48 Advice to other Shopify stores about email marketing
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
How To Prepare For Black Friday & Why To Start NOW!
00:42:38
“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”
This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.
In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!
Key takeaways: 0:00 Introduction 2:47 Brian’s background & journey so far 4:32 The pro’s and con’s of a small business 7:28 Why start to think about BFCM now 12:57 What you should be doing today to prepare 16:08 Doing things differently this BFCM 20:48 Timing & personalising your promotions correctly 35:20 Building your welcome series 43:15 Get your free email strategy session
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Don’t tell your subscribers, talk to them! Interview With Dog & Boy
00:39:45
This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!
We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed! Key takeaways:
0:00 Introduction 3:06 Why Sonya created Dog & Boy 9:52 Accepting who your target audience is 12:42 The truth of running a business 15:11 Dog & Boy Email Strategy 28:20 Using the Seguno Shopify App 32:21 Knowing your audience 35:44 How to approach Black Friday without devaluing your brand
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Shopify Email - Consistent Conversations Generate Revenue. Hear The Story With Bake.Eat.Love.
00:41:07
This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing!
Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers!
Key takeaways: 0:00 Introduction 2:23 About Kristen & Bake Eat Love 8:00 How Bake Eat Love got off the ground 12:10 Creating Business Partnerships 19:40 How to convert visitors into subscribers 22:51 How to make email flows conversational 31:31 Segmenting email audiences 33:41 Gifting
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
How Barc London Have Optimised Customer Engagement Through Email & Comms!
00:41:16
Have you acquired new customers but struggling to get them to buy again? Then this episode is for you!
This week we are joined by Alex Fell, the co-founder of Barc London, a luxury pet goods & apparel Shopify store.
Alex shares his insights and learnings how he overcame the learning curve when first starting out, how to choose the right help for your business and how to increase customer lifetime value through email.
Key takeaways: 0:00 Introduction 1:50 About Alex & Bark London 3:14 What’s the difference between online & in-store commerce? 7:02 How to overcome the learning curve when starting out? 8:50 Choosing the right help 15:12 How to increase customer lifetime value 33:20 How Bark London is maximising the Seguno platform
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Today you will hear exactly how to really get sales with your Shopify store from our outstanding Facebook Ads and Instagram Ads Expert - Courtney.
She managed over 1.3Milion Dollars worth of Ad spent and have been getting amazing results for people with Facebook Ads and Instagram Ads and best of all she especially works for E-commerce stores.
What we cover in this session:
How Courtney got started in the field of Online Marketing
Why some Entrepreneurs don't get good results on Facebook Ads? Understanding and Properly Setting Up RETARGETING
Creative Ways To Grow Your Email List - With Traynor Vineyards
00:35:20
This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards!
Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid.
Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels.
Key takeaways: 0:00 Introduction 2:08 About Mike Traynor & Traynor Vineyard 4:45 Managing wine inventory levels 7:19 The power of storytelling in marketing 12:30 How Traynor Vineyard hires the right talent 14:13 Leveraging Shopify POS in-store 15:46 Effective ways to build a newsletter list 18:02 Traynor Vineyard’s email strategy 20:58 Getting creative with selling through multiple channels 25:27 Creating a membership for your business 34:17 How Traynor Vineyard prepares for peak seasons
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Taking a Medical Product To Market With No Investment?!
00:40:21
This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.
Stephanie shares her story of creating and taking a product to market in the medical space with very little investment.
She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.
Key takeaways: 0:00 Introduction 2:32 About Dr Stephanie Schull and KegelBell 4:36 Creating a product and learning along the way 7:02 What channels KegelBell started marketing on 10:06 Optimising a welcome email series 12:35 Delegating to other people 16:03 Producing video content on a budget 23:38 How the KegelBell brand was created 29:58 Figuring out how to upsell and increase lifetime value
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
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