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Wildfires, Floods, and Chaos Communications: Management of Issues, Crises and Disasters (Butterfly Effect Communications, Stories and Strategies)

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1–19 of 19

Pub. DateTitleDuration
23 May 2024Trailer00:00:35
28 May 2024Calm in the Chaos: Mastering Wildfire Communications00:49:38

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Navigating chaos with calm.

In episode one, Tim Conrad interviews Brie Thorsteinson-Ogle, an expert in strategic behavioural communication, about their experiences managing communications during the brutal 2023 British Columbia wildfires.

Brie discusses the critical importance of building trust, simplifying complex processes, and effectively engaging with communities under duress.

Together, they explore the power of listening and adapting in crisis situations, emphasizing that every gap identified is an opportunity for better solutions and community healing.

Listen For:
04:50 - Simplifying Complex Processes
08:37 - Building Trust and Credibility
18:07 - The Power of Listening
31:19 - Team Support and Psychological Safety

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Guest: Brie Thorsteinson-Ogle
Website | LinkedIn

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04 Jun 2024Inferno Insights: PR Strategies from the Frontlines00:44:34

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When wildfires rage, clear communication is the ultimate firebreak.

In this episode, Tim Conrad sits down with Mike Lupien, a public relations expert, to discuss his experiences during the 2023 British Columbia wildfire season and the infamous 2016 Fort McMurray fire.

Mike shares his insights on crisis communication strategies, the development of essential reentry guides, and the intricate dynamics within an Emergency Operations Center (EOC).

Mike emphasizes the critical role of communication in managing public perception and facilitating recovery efforts.

Listen For:
02:39 - Fort McMurray Fire Insights
07:01 - Evacuee Challenges
13:18 - Reentry Logistics
21:13 - Recovery Communications Planning

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Guest: Mike Lupien, APR
LinkedIn 

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11 Jun 2024Crisis Calls: Navigating Remote EOCs00:46:22

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When chaos strikes, communication is key.  In this episode of the Wildfires, Floods, and Chaos Communications podcast, Tim sits down with Leila Daoud, an experienced public relations professional, to discuss the unprecedented 2023 British Columbia wildfire season. 

Leila shares her insights on the challenges and benefits of operating in a fully remote Emergency Operations Center (EOC), highlighting the importance of adaptability and clear communication during crises.   

They delve into the complexities of media relations, the evolving role of social media, and the crucial need for trust and transparency in emergency communications. 

Listen For:
10:10 - The Role of Social Media in Emergencies
16:31 - Choosing the Right Spokesperson
20:38 - The Power of Graphics in Communication
32:27 - Building Trust Before Emergencies 

See the graphics and documents discussed in this episode
Documents and images 

Guest: Leila Daoud
LinkedIn

Connect with Tim Conrad, APR
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18 Jun 2024Crisis on the Ground: Public Outreach and Personal Recovery00:44:19

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From the frontlines of wildfires to the heart of communities.

This episode dives deep into the gritty realities of disaster communications. Tim Conrad interviews Lloyd Piehl, an experienced information officer, about their harrowing yet impactful experiences during the 2023 British Columbia wildfire season.

Lloyd shares compelling stories of working closely with firefighters and community members, illustrating the emotional and mental toll of such crises.

Their discussion covers the importance of public outreach, mental well-being, and the therapeutic role of art in processing trauma. Piehl's unique approach to healing through Lego art therapy provides a fascinating insight into coping mechanisms for those in high-stress environments.

Listen For:
02:34 - Life in the Firetruck
09:37 – The Reality of Disaster Zones
11:23 - The Importance of Public Outreach During Disasters
18:31 - From Anger to Healing: Transforming Community Emotions

Guest: Lloyd Piehl
 Instagram

Connect with Tim Conrad, APR
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25 Jun 2024Voices in the Inferno: Emergency Communication00:38:11

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In the eye of the storm, communication is key.

In this episode, Tim Conrad and Kendra Stoner discuss the high stakes of emergency communication.

They discuss the challenges and rewards of managing emergency operations centres (EOCs) during British Columbia's intense 2023 wildfire season.

Kendra highlights the importance of effective communication, maintaining public trust, and the emotional resilience required for this demanding work.

The episode underscores the critical role of preparation, strong team dynamics, and the personal commitment needed to support communities in crisis.

Listen For:
03:14 - The Hybrid EOC Challenge
06:02 - Overcoming Burnout in Emergencies
11:37 - Personal and Professional Detachment
22:36 - The Importance of Preparation

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Documents and images

Guest: Kendra Stoner
LinkedIn

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02 Jul 2024Documenting Disaster: The Power of Preparation00:35:22

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Can strategic planning and empathy transform chaos into order?

In this episode, Tim Conrad introduces Michele Toma, an information officer with expertise in research, analytics, and crisis communication strategies.

They recount their experiences during the devastating 2023 British Columbia wildfire season, highlighting the importance of humanity, empathy, and meticulous documentation in managing crises.

Michele shares her insights on strategic planning, stakeholder relations, and the critical role of business continuity plans.

Their discussion underscores how turning negative feedback into opportunities for improvement can significantly enhance crisis response and communication efforts.

Listen For:
06:47 - Documentation and Accountability
15:04 - Empathy in Crisis Management
20:08 - Business Continuity Planning Essentials
27:54 - Turning Negatives into Opportunities

See the graphics and documents discussed in this episode
Documents and images

Guest: Michele Toma
LinkedIn 

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09 Jul 2024Connecting in Chaos: PR Strategies from the Frontlines00:39:53

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Disaster communications isn’t just about fighting fires – it’s about connecting communities amidst chaos.

In this episode, host Tim Conrad discusses the intense challenges and strategies behind managing public relations during the 2023 British Columbia wildfire season.

Guest Jan Enns delves into her own experiences with evacuation and loss, while highlighting the critical importance of mental health for responders and residents.

Together, they share valuable insights on how to navigate the complexities of crisis communications, emphasizing the power of empathy, community engagement, and resilience.

Listen For:
06:30 - The Butterfly Effect Explained
14:51 - Developing a Crisis Strategy Amid Chaos
18:40 - Navigating the Meta News Ban
25:03 - The Mental Health Impact on Responders

See the graphics and documents discussed in this episode
Documents and images

Guest: Jan Enns 
LinkedIn | Website | Facebook | Instagram

Connect with Tim Conrad, APR
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24 Sep 2024Recovering Together in the Cariboo: Teamwork in Emergency Operations Response and Disaster Recovery00:24:01

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How do you rebuild communities after wildfires, floods, and chaos?  

In this episode, Tim Conrad and emergency management expert Stephanie Masun dive deep into the challenges of post-disaster recovery in British Columbia's Cariboo Regional District.  

From the devastation of the 2017 wildfires to multi-year recovery programs, they share powerful lessons on teamwork, community resilience, and emergency management. 

Listen For:
05:20 - Patchwork recovery: Different challenges in each community
14:44 - The challenge of sustaining energy in recovery efforts
20:57 - Staffing challenges in emergency management
22:45 - Recognizing and supporting team members during recovery 

Guest: Stephanie Masun 

Connect with Tim Conrad, APR
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01 Oct 2024Community-Driven Disaster Response: Lessons from Wildfires, Floods and Landslides in the Cariboo - Chilcotin Region00:34:58

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Is building an emergency program a matter of simply responding to crises, or does it require something more?  

In this episode, host Tim Conrad talks with Steph Masun about the vital role of community, communication, and adaptability in emergency management.  

With years of experience in the Cariboo Regional District's emergency program, Steph shares insights into the creation and continuity of an effective emergency response, emphasizing the importance of building a legacy, nurturing relationships, and continuous improvement.  

From floods to fires, to landslides, learn how communities and emergency professionals can work together to navigate the unpredictable landscape of crisis management. 

Listen For:
04:01 - Creating a Culture of Continuous Improvement
12:50 - The Challenges of Managing Multiple Disasters
25:40 - Recommended Resources for Emergency Management Learning
30:04 - Maintaining Mental Wellbeing During Crisis Response 

Guest: Stephanie Masun
LinkedIn

Connect with Tim Conrad, APR
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08 Oct 2024Avoiding Panic: Learning from Planning and Preparedness in Earthquake and Tsunami Zones, plus Dark Humour | Host Tim Conrad, APR, with guest Dorit Mason00:32:30

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Ever wonder what it takes to be the calm in the storm during an emergency?  

Tim talks with Dorit Mason, an expert in emergency planning and operations. They look at the critical role of planners in emergency operations centres (EOCs), recalling their experiences managing wildfire evacuations in 2017.  

Mason shares insights on the characteristics of a great planner, the importance of personal preparedness, and how effective communication plays a vital role in crisis management.  

They discuss the essential traits required for those working in EOCs and reflect on the camaraderie and humor that keep emergency teams going through the toughest times. 

Listen For:
02:48 Importance of EOCs
08:21 The Synergy Between Planning and Communication
14:31 Volunteering Safely During Earthquakes
21:26 What Earthquake Planning Teaches Us 

Connect with guest: Dorit Mason
LinkedIn | Public emergency preparation and recovery - Province of British Columbia  

Connect with Tim Conrad
LinkedIn | Website | Facebook | Instagram 

15 Oct 2024Crisis Communications Management: Training for the Worst, Performing at Your Best. How to Develop From Plan to Program. With guest Shawna Bruce, and host Tim Conrad | PIO, Public Information Officer, Public Relations00:39:32

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How do you handle the unexpected when the stakes are at their highest?  

Tim sits down with Shawna Bruce to break down the critical differences between a crisis communications plan and a full-fledged program

Recorded live at the 2024 Canadian Emergency Preparedness and Climate Adaptation Convention in Ottawa, the conversation dives deep into the importance of preparedness, flexibility, and teamwork in crisis management.  

Whether navigating social media pitfalls or leading a military response, Shawna and Tim explore what it takes to stay ahead of chaos. 

Listen For:
06:07 - The Rarity of Proper Crisis Communication Programs
12:29 - Crisis Communications: Then vs. Now
16:39 - Viral Crisis: A Mayor’s Social Media Misstep
25:03 - Leveraging Proven Practices in Crisis Response 

Guest: Shawna Bruce
LinkedIn | Website 

Connect with Tim Conrad
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29 Oct 2024Case Study: 2008 Nova Scotia Porters Lake and Lake Echo Wildfire - The first sign of social media and misinformation in an emergency | Host Tim Conrad looks back at his first wildfire as a public information officer00:24:05

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It was the year 2008. Newspapers, local and provincial/state broadcast TV news, and radio news dominated the media landscape. Misinformation wasn't a word that was used.

These are the stories of the before times. When coordinating more news media was easier than responding, developing, coordinating, producing, and posting media on all channels.

Listen For:
03:55 - Size Up with the Incident Commander
08:04 - A Memorial to News Media
13:57 - Perspectives from Responders and Residents
18:33 - Top Lessons 

Connect with Tim Conrad
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13 Nov 2024Public Information Officer: Systems, Role, and Learning | Part 1 of 3 with author Doug Levy of the The Communications Golden Hour® Book00:35:21

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Author Doug Levy, of The Communications Golden Hour® Book, joins host Tim Conrad, APR, for the first of three episodes to discuss the roles of public information officers and crisis communications in emergencies and crises/issues.

Listen For:
01:15 - From Practitioner to Author
11:27 - The Role, Skills and Practice of a Public Information Officer
20:30 - Communications is Two-way or It's Not Communications
28:04 - Evolving as a PIO

Connect with Doug Levy
LinkedIn | Website | Facebook | Instagram | Twitter | Amazon - Buy Book

Connect with Tim Conrad
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19 Nov 2024Communicating in a time of chaos, war and conflict with guest, author Doug Levy | Part 2 of 3 with The Communications Golden Hour® author00:28:23

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Author Doug Levy, of The Communications Golden Hour® Book, joins host Tim Conrad, APR, for the second of three episodes to discuss the roles of public information officers and crisis communications in emergencies and crises/issues.

Listen For:
01:05 - Communicating in the chaotic Trump style
10:40 - Media literacy
14:12 - Navigating global conflicts
19:45 - How values can be used to navigate division

Connect with Doug Levy
LinkedIn | Website | Facebook | Instagram | Twitter | Amazon - Buy Book

Connect with Tim Conrad
LinkedIn | Website | Facebook | Instagram 

26 Nov 2024How trust has shifted news consumption and how to adapt. With guest, author Doug Levy | Part 3 of 3 with The Communications Golden Hour® author00:28:17

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Author Doug Levy, of The Communications Golden Hour® Book, joins host Tim Conrad, APR, for the final of three episodes to discuss the roles of public information officers and crisis communications in emergencies and crises/issues.

Listen For:
01:08 - Who to trust?
11:17 - Is that a trusted spokesperson?
15:22 - They turned off the news and turned on an app
22:53 - Finale - Three quick questions

Connect with Doug Levy
LinkedIn | Website | Facebook | Instagram | Twitter | Amazon - Buy Book

Connect with Tim Conrad
LinkedIn | Website | Facebook | Instagram 

04 Dec 2024The BEST Way to Work with Family Liaison Officers During Emergencies | With author Moose Mutlow00:45:14

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National Parks' search and rescue family liaison officer, Moose Mutlow, joins host Tim Conrad, APR, and shares how they connect incident command to families and friends to ensure strong communication throughout searches.

Listen For:
01:50 - The roles of search and rescue and family liaison officers
10:33 - Setting the stage
28:40 - The idea of truth
40:28 - Finale - Three quick questions

Connect with Moose Mutlow
Website | LinkedIn | Online FLO Course | Amazon - Buy Books

Connect with Tim Conrad
LinkedIn | Website | Facebook | Instagram 

16 Jan 2025Is it trash or truth? Information and the California wildfires | With Ventura County Battalion Chief Pete Jensen and host Tim Conrad01:18:56

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Conspiracy, AI-created imagery, misinformation and false information now dominate disasters, overpowering truthful and honest information. It is mainstream on social media, podcasts and traditional media, and often repeated by broadcasters, hosts and celebrities. 

Pete Jensen is on the front lines of the southern California wildfires, where, in the past, he has served in many roles, including public information officer. Much of what he shares applies no matter where you are. What we know about wildfires, how they move and how we fight them is international.  

Listen For:
01:29 - Status of the Southern California Wildfires, Water Supply, Staffing and Equipment
33:42 - Forest Management, Resources, and Managing Wildfires
1:11:58 - Finale - Three quick questions

Connect with Pete Jensen
 LinkedIn

Connect with Tim Conrad
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18 Mar 2025Cybersecurity MISTAKES That Will Cost You BIG | With information technology expert Hunter Geerts00:38:57

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Knowing what mitigations to have ahead of a cyberattack is one step in many as cybercriminals exploit vulnerabilities on mobile devices, computers and entire operations. Learn about the cyberattacks individuals and organizations face today from Kit Professionals' Hunter Geerts. 

Listen for: 

1:20 Attack methods

12:18 Ransomware and phishing, with a side of mitigation

25:27 VIP impersonation, payroll and vendor fraud, and credential phishing

33:22 Finale - Three quick questions

Connect with Hunter Geerts
LinkedIn | Website | Facebook | Instagram

Connect with Tim Conrad
LinkedIn | Website | Facebook | Instagram 

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