What's New With Advertising (Aazar Ali Shad)
Explore every episode of What's New With Advertising
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 01 Jan 2022 | Public Announcement: How Would You Do It? | 00:09:06 | |
| 30 Jul 2020 | How B2B Influencer Marketing Helped A SaaS Grow 247% on Search (Part 2) | 00:23:08 | |
True story: Learn how influencer marketing helped SimScale get qualified leads of 3 months within 3 days. These leads also cost 15x cheaper. Not only that but it also increased search appearance for SimScale 247% What did we discuss in the episode:
..and much more. If you like this episode, please don't forget to let me know. That's how I keep going. or leave itunes review. | |||
| 28 Aug 2021 | How Oribi Found Success with Paid Social | 00:29:34 | |
In this episode, we discuss Paid Social strategy of Oribi.io: 02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi. 5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative. 12:49 - The paid social strategy story 14:27 - Why she chose paid social although it is an expensive channel 16:29 - Iris' mental models to leverage paid social 23:38 - Did she struggle with the ads initially? 24:48 - What's the worst piece of advice she has ever got? 25:51 - What has she recently changed her mind about? Links: Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 13 Feb 2022 | How LivingCozy Publication Grew Zero to 100,000 Visitors Per Month | 00:40:09 | |
Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands 20:26 - What about boring listicles? 23:45 - The layering mental model (done is better than perfect) 29:23 - How to beat buffer in its own game 32:43 - What if Web3 takes over Google search? 35:53 - Metrics that make LivingCozy successful Key Links Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 14 Oct 2021 | Wins & Losses: How I Reduced Our Churn From 6.4% to 2% | 00:11:51 | |
For folks who are struggling with retention, do listen to my story of how I reduced churn. Show notes: | |||
| 05 Dec 2020 | Mindshift Interview: How To Create Mouth Watering (Podcasting) Content That Resonates | 00:57:10 | |
If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you. Jay Acunzo is my mentor. He actually taught many of us how to create a stellar podcast. We've discussed:
Jay's content you should DEFINITELY read if you're planning to start a podcast: Must Read Jay's Blogs
Show Notes
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| 07 Aug 2021 | How to Launch Co-Marketing Initiatives That Radically Stand-Out | 00:31:13 | |
In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results. We talked about: 3:59 - Casey's background 5:00 - Why SaaS marketers should be doing more of such initiatives? 7:16 - Why this initiative worked? 9:58 - The story behind co-marketing initiatives 14:33 - What should you consider in a good partner? 18:05 - How success looks like when this is over? 19:21 - Why didn't you go with a webinar series? 22:51 - How would you convince a skeptical CEO listening to this podcast about such initiatives? Key links Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 03 Jan 2022 | How I Grew 3X To An 8-Figure Business With Facebook Ads [The Complete Audio Guide] | 01:07:13 | |
In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered:
Key links: | |||
| 22 Aug 2020 | How to Level Up Your SEO with Jobs-To-Be-Done Framework | 00:35:10 | |
In this episode, we’ve discussed:
Show notes:
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| 11 Jun 2020 | Growth Marketing Stories: Welcome to the Show | 00:03:20 | |
Hey, hello, and hi there! I'm Aazar Ali Shad, and I'm a Head of Growth at Userpilot. I've been a 2 times founder, and now a growth marketer. This podcast is about sustainable growth marketing stories, where we go on a journey to explore how growth marketers are moving their business needle and to get inspired. On the show, we'll deconstruct several growth marketing stories, and learn how growth marketers think. Often time, it's not the tips or hacks, it's how these folks think. This show is about getting inspired from these growth marketers. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. This is Growth Marketing Stories. Subscribe for the show if you think growth marketing is a mindset, not copy pasting. | |||
| 26 Mar 2022 | How Growth Mentor Bootstrapped A Marketplace Without Paid Ads | 00:23:00 | |
In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful and unsuccessful growth initiatives 17:10 - How to launch programmatic SEO? 20:45 - How doing things that don't scale helped Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 14 Mar 2022 | How I Grew Twitter Audience From 1000 to 12.5K So Far (And How I Would Do It Differently) | 00:28:40 | |
Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links
Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 30 Apr 2023 | The Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in Half | 00:19:51 | |
This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then:
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| 17 Oct 2020 | How Building On Gut Pays | 00:23:43 | |
Should you build on data or gut? In this episode, we’re going to dive deeper in to this question with Robert’s growth marketing story. We talked about:
Show notes | |||
| 04 Jul 2021 | How to Grow A Newsletter from Zero to 10K Subscribers [Mental Models & Stories] | 00:36:24 | |
Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000 He shared his exact tactics to grow his newsletter in this article and we dived deeper into it. We discussed: 1:36 - Story in the startup scene and how he started the newsletter. 9:35 - How to improve writing in general if you? 12:30 - How he got his first 10 subscribers 16:10 - His tactics on promoting the newsletter on Twitter & Slack 18:09 - From 1000 to 2000 subscribers, how referral marketing helped him? 21:04 - From 1000 to 10,000 subscribers, what worked and what didn't? 26:00 - People who are starting today, how should they think about starting a newsletter? 28:17 - What does "value" mean in terms of creating content? 30:54 - Rapid fire round 33:45 - My summary and 5 mental models from the conversation with him about newsletter writing and promotion Key links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 07 Nov 2021 | How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On) | 00:34:36 | |
In this episode, we cover an inspiring story of Truebill and its growth levers. We discussed: 3:07 - The Truebill original story 5:25 - How did he think about differentiation? 7:13 - How Truebilll was on a death bed? How did he pull it off? 12:17 - What's the framework to grow a B2C business? 19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill? 23:17 - Why did not referral marketing work for Truebill? 27:19 - Favorite growth marketer? 28:10 - What's the worst piece of advice you ever got? 29:51 - What have you recently changed your mind about? Key Links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 01 Dec 2020 | How To Create Your Demand To Get Hired Without Connections & Resume | 00:14:13 | |
This is rather a touching story of Niels Zee. How he stood out as a growth marketer during a job application process. In this episode, you'll hear Niels speaking about:
This is a short-story led podcast format. If you like this episode, please leave a review so others can find it too. Links You can connect with him on LinkedIn: https://www.linkedin.com/in/niels-zee/ Check out the website he promoted: https://nielszee.com/ His story on LinkedIn: | |||
| 11 Jun 2022 | How MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 Years | 00:26:24 | |
Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed: 1:52 - The beginning of MyObvi: How three friends wanted to build their own brand 8:41 - How they used scarcity and social proof to create FOMO 10:53 - Journey till 200K 13:35 - What changed at $1mn revenue 14:50 - What changed at $10mn revenue 15:49 - What they different from $10-30Mn revenue 17:01 - How do they build a community as an ecommerce company? 18:48 - Mental models to grow Instagram organic 21:04 - How everyone is a CEO at My Obvi Key links My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/ Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513 Check out Myobvi Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani | |||
| 23 Jan 2021 | How Sandboxx Almost Died During Pandemic | 00:41:36 | |
Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19. He had amazing Q1 growth in 2020. Then, at some point, the business was about to die. Revenues dropping. Cancellations. They had all the challenges one could think of during COVID-19. You name it. Then, they re-iterated their product and opened a new business line by solving an existing problem of their audience. Result? They started growing again. Curious? It's a long emotional story on how they helped military recruits to stay connected with their family when everything stopped working. In this episode, we discussed:
Show notes: 2:06 - What are Craig's thoughts on Growth Hacking and Why he also does not approve of it. 4:56 - How Upside.com was able to increase activation with non-active users? 14:44 - How Craig found & diagnose the actual activation problem 18:38 - Craig's thought experiments for growth 20:33 - How Craig was able to save a dying business that was highly impacted by COVID 32:36 - How he was able to get 6-figure course revenue by applying psychological principles and tweaking a few things. Links: Craig's Growth University: https://growthminded.co/ | |||
| 04 Oct 2020 | The Behind The Scene Rand Fishkin's Growth Marketing Stories | 00:36:14 | |
Rand Fishkin has been my favorite marketer. When I read the book Lost & Founder, I wanted to ask so many follow-up questions. This podcast is all about that. In reality, his book was the starting point of why I thought GH is BS. However, these are behind the scene stories that you might not know. So, I thought I should share with you. We discussed:
Show Notes:
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| 19 Nov 2021 | 2 B2B Attribution Mistakes That You Should Never Do | 00:25:59 | |
In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue 19:27 - What's working for DreamData currently as B2B SaaS company? 21:51 - Rapidfire round Key Links | |||
| 01 Aug 2021 | How To launch & Grow Agency Partnerships Without A Brand | 00:32:45 | |
On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership. More importantly, how he started his growth initiative with agencies without any brand. We discussed: 3:34 - About Blake & his story 5:52 - Tone's story on running agency partnership 9:58 - How did Blake create an outbound plan? 13.53 - Why did he go for doing things that don't scale 15:07 - Blake's agency partnership framework 20:08 - What agencies really care about? 23:44 - What happens after signing a contract and showing a demo? 29:57 - I created a framework after listening to his content for agency partnership Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 27 Aug 2022 | How Message-Market Fit Lifted 300% Conversion Rate for Heights | 00:23:08 | |
In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a key persona and why they should not have ignored it. 19:22 - 3 key mental models from this story Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21 Show notes
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| 21 Jun 2021 | Why Animalz Prefer Thought Leadership Content Over Search Traffic | 00:29:52 | |
Does Thought Leadership Actually Convert? In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content. About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies. Ryan shared: 2:13 - The story about how & why they went with thought leadership from the beginning 6:05 - What kind of thought leadership Animalz writes? 10:11 - What is his process of writing the content writing & ideation? 12:42 - How does Animalz engineer content virality? 15:36 - How do they convince clients to write about thought leadership content? 18:56 - How should you think about thought leadership content when you don't have personal experience? 19:24 - At what stage should you choose thought leadership and commodity SEO content? 21:46 - How to promote content without being too promotional? 24:13 - How to compete with amazing substack writers who sometimes do better jobs than we do? Key links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 07 Feb 2021 | Misconceptions Around Positioning & Positioning Stories From April Dunford's Consulting | 00:50:00 | |
Product-Led Growth Series # 1 Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand in the market. And, that’s called positioning. This podcast episode is a follow-up to Obviously Awesome book, April’s podcast appearances, and articles you’ll find on the internet. In this episode, we’re covering the following topics: 3:02 — Why positioning is gaining importance? 7:02 — What is NOT positioning? 9:32 — What’s the difference between category creation and positioning? Is category creation absolutely necessary to win? 15:49 — What is conversational marketing? A Positioning or Category? 18:30 — Is cost-effective pricing or ease to use a differentiator? 22:21 — Which brands have nailed the positioning well? 33:56- How to use positioning in your sales calls? 35:57 — What’s the difference between strategic narrative and positioning? 41:13 - How Level Jump nailed its positioning to grow faster. Links: | |||
| 12 Sep 2021 | How Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue) | 00:27:08 | |
In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue). We discussed: 00:41 - Mick's background & about Traffit 02:18 - Mick's net negative churn story 06:05 - How did he ask for an upsell? 10:10 - How he incentivized the customer success team to upsell more? 14:15 - What are some metrics he moved? 16:06 - Who is his favorite growth marketer? 17:30 - What has he recently changed his mind about? 18:33 - What does he think about internal numbers and salary transparency? Links:
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 13 Aug 2020 | How Eating Your Own Dog Food Leads to Converting 2% to 16% | 00:20:35 | |
In this episode, we've discussed how Max used his own platform to convert more users. Obviously, eating your own dog food means using your own product to improve the product. But to improve marketing and sales, that was a new concept for me too. In this episode, we've discussed:
Max admires:
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| 19 Sep 2020 | Why Growth Hacking is BS & What Should You Do Instead | 00:42:25 | |
In this episode, Alice (CMO at Cognism) & I discussed:
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| 19 Sep 2021 | How Airtable Found Product Market Fit (It's Not What You Think) | 00:34:01 | |
In this episode, I wanted to share Airtable's Product Market & Growth story. We discussed: 3:19 - How did Zoelle figure out Airtable's use-cases? 4:21 - What was happening before finding PMF? 5:48 - How did they figure out early growth? 5:49 - What does reverse churn mean for Airtable? 11:20 - Why Airtable focused on customer success teams early on? 15:38 - Having so many use-cases and personas, how did you think about nailing it down? 17:48 - What were some acquisition strategies you focused on that gave a good ROI? 20:02 - How did you reach out cold to different enterprises? 22:09 - What is the framework that you learned from Airtable's PMF story? 24:46 - What were the early Aha and activation moments? 27:35 - How did you figure those moments out? 31:34 - Where some mistakes you made while achieving the PMF that others should not do? Links: Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 14 Dec 2021 | How One Insight Funded Million Dollars Campaign Idea | 00:20:30 | |
In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: | |||
| 23 Jan 2022 | How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it] | 00:26:52 | |
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based Marketing? __ Links: Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 26 Jun 2021 | How to Build an Audience on Twitter [Frameworks & Stories] | 00:43:16 | |
In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur. We discussed: 02:26 - How Arvid started an entrepreneur and built his audience (the story) 19:32 - How he fights the impostor syndrome 23:08 - How to build empathy while building an audience 27:28 - His simple framework to be a trusted domain expert 33:52 - How he thinks about company audience building on Twitter Key Links: Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 03 Apr 2021 | How To Grow a Startup When You're Creating a Category and Building a Brand | 00:50:12 | |
In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons. We've discussed: 2:18 - How Peep moved from a software engineer to a leading CRO in the world. 04:05 - How did he land into making an e-learning platform from consulting? 05:52 - How Wynter's concept came into being? 11:16 - Why rebrand from Copytesting to Wynter.com? When does it really make sense? 23:59 - What's his playbook for brand building and category creation for Wynter? 32:37 - How should a not-so-popular and zero-email list founders think about growing his startup? Not everyone is Peep Laja. 39:49 - Who does he follow and admire? 42:40 - What he has recently changed his mind about? Subscribe to this newsletter to get the podcast summary: https://aazarshad.com/ Links | |||
| 15 Jul 2020 | How To Grow Fast & Reduce CAC With Personalization | 00:17:43 | |
Personalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about "how to do personalization". This episode is all about how Ian Naylor (What-a-guy) found personalization as an effective CAC reducing strategy and how he built a business on it, and gave it to others. You can find the resources here: https://aazarshad.com/podcasts/growing-fast-reducing-cac-with-personalization/ For feedback and help, reach out at aazar@aazarshad.com | |||
| 20 Dec 2020 | How You Are Running Facebook Ads The Wrong Way & How to Fix It | 00:28:41 | |
In this episode, we covered Nelio’s story on how he won Facebook Ads despite a dead channel for his boss. We talked about:
What are some key learning
Links:
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| 20 May 2021 | Wins & Losses: How I Failed With Direct Mail Marketing & How I Would Approach It Now (Lessons) | 00:12:16 | |
In this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again). Wins and loses is my new series sharing my personal growth marketing stories and lessons. It's a short story and I hope you find the lessons learned interesting. Show notes | |||
| 08 Apr 2022 | My 7-Figure SEO Playbook [The Complete Audio Guide] | 00:38:57 | |
I'm sharing my 7-figure SEO playbook. Here are some topics I covered:
Key links:
Reach out if you'd like me to recommend you some writers or agencies. | |||
| 14 Mar 2021 | How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product | 00:34:34 | |
In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products. We've covered: 1:31 - Rob's story about how he got into Y-combinator 6:15 - His framework to research for any product 7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Useful Book's 10:41 - Three lessons from his latest books (DEEPP framework). Desire - Effectiveness-Engagement - Polish & Professional 15:41 - How do you find out where exactly in the book people get bored to optimize it? 18:16 - How do you actually find out the audience for your book? 26:45 - Rapidfire questions:
Check out Write Useful Book Resources & Rob's Details: | |||
| 24 Apr 2021 | How One Marketer Grew 0 to 479,101 Organic Visits Without Backlinks within 17 Months | 00:33:43 | |
In this episode, we've discussed Nick Jordan's SEO store one of his clients. We're talking about the following topics: 1:40 - About Nick and why left sales 2:48 - His story of 0-479K organic visits from Do Not Pay (detailed case study below) 4:27 - How did he do it? 5:42 - What about the quality of the content while writing so much? 7:42 - Does domain authority matter to rank for organic visits? 8:56 - Isn't web traffic a vanity metric? How does he think about bringing qualifies leads? 13:49 - How does he think about freelancers vs in-house writers? 15:09 - How does think about non-native English writers? 17:10 - What if Google's algorithm changes and his strategy won't work? 19:03 - What does "providing value" means to rank on search? 20:03 - How does he think about ranking for competitive keywords? 23:30 - Does keyword difficulty matter? 24:48 - How does he think about writing for the future? Can his writers pull that off? Key links: | |||
| 06 Sep 2020 | What Should You Consider Before Launching 10X Content | 00:26:47 | |
In this episode, we discussed a growth marketing failure story. We keep glorifying success, but we need to learn from hard lessons. Although, Marta had two great 10X content but she still failed to make two of these initiative successful. We discussed:
Connect with Marta on LinkedIn or Book a Growth Mentor Call with Her to learn from her checklist if you're launching something soon. | |||
| 22 Aug 2021 | From Window Cleaning To Building An 8-Figure Ecommerce Brand | 00:37:16 | |
In this episode, we dived into Tanner Larsson’s ecommerce Kitchen Brand story. He grew it from zero to 8-figures. We discussed: 4:19 - Tanner’s background before e-commerce. 7:08 - His story how he faced different challenges to build a successful e-commerce store. 17:37 - What is revenue optimization in e-commerce? 24:13 - How to battle iOS14 changes? 29:58 - Who is Tanner’s favorite growth marketer? 30:31 - What’s the worst advice he ever got? 31:41 - What he has recently changed his mind about? 35:42 - What he said something to “why not” instead of why? Key Links Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 11 Jul 2021 | Should You Create A New Category If You Are Not The Leader? | 00:22:45 | |
In this episode, we'll answer this question and when does it make sense to create a category. 1:47 - The story about category creation. 7:35 - When it started making sense to create a category of "Customer Lifetime Value". 9:03 - What efforts Omniconvert is making to create a category. 14:54 - Three things you should remember when creating a category. 20:43 - My thoughts on category creation. Links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 06 Mar 2021 | How to Go From Sales-led to Product-led Growth | 00:23:04 | |
This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins. We discussed: 1:35 - Why and How Match Moved from Sales-Led to Product Led Growth 5:44 - What were the key changes made for the Product-Led Growth model 8:00 - What metrics they started following? 10:51 - How did they deal with the free-loaders who never subscribe? 13:26 - Did they take advantage of the referral and vitality? 15:26 - What resources would Giovanni recommend for Product-Led Growth? 16:01 - My thoughts on Product-Led Growth and Why Userpilot is not 100% still not a freemium product. Links: Connect with Giovanni Hobbins and pick his brain on LinkedIn Articles that helped me with Product-Led Growth: Understanding Viral Growth in SaaS My take on Product-Led Growth: How to Run Sales in the Era of Product-Led Growth | |||
| 05 Sep 2021 | How Buffer Increased the Readership of Their Blog to Over 1.5 Million Visits | 00:32:26 | |
In this episode, we’ll focus more on scaling content and fighting the giants. 1:22 - About Alfred Lua and his background in Marketing 3:07 - His opinion on being a fluid marketer 4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story) 11:00 - How to beat big publications like Hubspot on search? 13:44 - How do you really stand out in a newsletter as a company? 16:04 - How to look for business metrics while growing organic traffic for conversion? 19:12 - How to see the ROI on trendy blog posts? 25:54 - How much does branding play a role in business & content? 29:30 - My lessons and mental models from the podcast. Key Links
Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 01 May 2021 | Rejecting a $375K Offer from Instagram & Becoming a Creator | 00:27:21 | |
In this episode, we learn from Linda Zhang's career decisions as a PM, and a creator. We've discussed: 2:53 -How she got an interview and then an offer from Instagram Reels? 5:37 - During an interview, what is a bad, good and great answer? 7:55 - Why did she reject such a lucrative offer? 13:57 - How she grew her newsletter early on? 16:38 - What's the secret to promoting content on Reddit? 21:10 - What advice she'd give to her earlier self when starting a newsletter? 22:56 - How she created her personal monopoly? Check out her story in detail by reading these blog posts:
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| 05 Jul 2022 | 14 Bootstrapped Marketing Tactics To Get You Zero to 7-Figures | 00:15:49 | |
Here are the show notes:
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| 05 Dec 2021 | How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles | 00:56:06 | |
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Growth experiment at Trends 41:21 - Side hustle mental models and lessons (how to do it right) Key Links | |||
| 02 Oct 2021 | Wins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I Did | 00:11:45 | |
Hey folks! This episode is only for listeners of my podcasts. I don't promote these because it is special for you. I share my story behind moving from sales-led to product-led. Enjoy! | |||
| 07 Jul 2020 | How To Convert More Free To Paid Users | 00:36:30 | |
Are you struggling to convert website visitors or in-app users to more paid ones? Or you're unable to retain when the users sign-up. Andrew Capland shared his growth stories and gave us lessons that product growth folks should apply in practically. We've talked about:
and much more. Andrew is former Head of Growth at Wisita and now he's driving growth for Postscript. Tools we've talked about: Resources for you:
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| 22 Feb 2022 | Ask a Growth Mentor: What is the best play for leveraging micro-influencers to driving growth for B2B SaaS companies? | 00:06:27 | |
This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 11 Apr 2021 | How UX Research Leads to 34.5% Increase in Conversion Rate | 00:18:36 | |
In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store. We've covered: 1:09 - Nick's experience in CRO & UX Research 2:04 - Backstory of Thigh Society's hunches to insights 4:54 - How did he decide which insights to pick? 9:08 - How did he decide to to pick the right customer for his research? 11:19 - Research sometimes leads to information overload - How to fix that challenge? 12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative 14:03 - Rapid-fire round Links Nick's Finding Clarity Podcast | |||
| 16 Dec 2022 | What's Working in Paid Social in 2022 & Beyond by Dara Denny | 00:33:14 | |
This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do you fight the low ROAS? 14:40 - What if the CTR is above 1% but conversions are still low 17:29 - How do you fight attribution on Apple store post IOS14? 19:33 - Key scaling lessons 22:33 - UGC vs IGC content 27:48 - Is retargeting still relevant in 2022 and beyond? 30:52 - What are your Black Friday lessons Links Dara is pretty active on Twitter: https://twitter.com/DenneyDara And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6 | |||
| 28 Jun 2022 | 15 Lessons I have Learned in My 10-Year Sales Career That Helped Me in Marketing & Life | 00:16:08 | |
You can see these lessons here:
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| 07 Mar 2022 | How A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons) | 00:33:55 | |
In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwriting 28:11 - What did you learn from these greats? Key Links
Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 08 May 2022 | Three New Mental Models for Conversion Rate Optimization | 00:33:59 | |
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates. We discussed: 1:00 - Intro 1:20 - How his process is different from other CROs 5:36 - What is continual optimization? 7:54 - Why best practices are for beginners? 15:02 - Scientific method vs silver bullets 20:18 - Why should you stop marketing when someone becomes a lead? 24:06 - How to use email marketing the right way? Key Links
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| 09 Jan 2021 | Why Your Marketing Team Needs To Work Like a Product Team | 00:21:05 | |
In this episode, we're going to learn from a product growth specialist. We discussed:
Follow -- ProdPad's Twitter account & Andrea's LinkedIn Profile to stay updated. I personally learn from Andrea's mindset and posts on my LinkedIn newsfeed. | |||
| 18 May 2021 | How Doopoll grew their MRR by 800% within 6 months | 00:23:00 | |
In this episode, we discussed the story of how Dopoll grew 800%. 1:20 - Status quo: What made Dopoll changes their strategy? 3:80 - How they started focusing on growth marketing? 7:32 - How they figured out their value proposition to position themselves better? 10:26 - How they found the activation sweet spot? Converting from 1% to 4% in freemium 15:56 - How they improved landing page conversion from 4% to 14%? Links | |||
| 22 Nov 2020 | How Aaron Krall Cheated (Ethically) His Way To Grow With One Channel | 00:35:37 | |
This is an emotional underdog story of Aaron Krall. He shared his story about how he felt like cheating while growing his business without any paid marketing. We’ve discussed: ✔️ How Aaron left college and his job to start a business. ✔️ How he kept failing and never wanted to be an entrepreneur AGAIN. ✔️ How he kept growing without any paid channels. ✔️ Why he thinks this channel works well. ✔️ How you can leverage this channel and ideas. ✔️ Live case study with this channel. Show notes: 1:07 - Who is Aaron and How does he help SaaS companies with growth. 1:56 - Aaron's emotional story of failures to find traction for his business. 6:27 - How he started with SEO and Facebooks to deliver results. 11:40 - How he found partner marketing is ultimate channel and how he nurtures them. 14:40 - How Aaron would build relationship with Segment (advice to me & Userpilot) 22: 58 - How Aaron will solve a VOIP SaaS Startup's traction problem with partner marketing & development Links:
Find us on Twitter/LinkedIn My profile: https://www.linkedin.com/in/aazarshad/ -Twitter my profile & growth marketing stories | |||
| 20 Feb 2025 | The AI Ads Tool That Broke The Internet | 00:20:52 | |
Hi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it. Show notes: 00:00 Advertising Enthusiasts Discuss Latest Trends 06:08 Scaling AI Models for Realism 08:48 Authentic LTV Showcase Strategy 10:53 Improving Ad Performance Metrics 15:53 Effective Comparison Advertising Strategy 18:07 Effective Ad Tweaks Impact Results 20:11 Effective Ad Strategies The tools we mentioned: Show notes: Introduction to the Podcast
Discussion on Advertising
What’s New in Advertising
Marco’s Agency and Projects
Aazar’s Current Focus
The Role of AI in Advertising
Advertising Tools and Solutions
Successful Advertising Strategies
Connect with Marco and I here: Aazar Ali Shad: X I LinkedIn I TikTok I Instagram The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: | |||
| 06 Jun 2021 | How Influencer Marketing Helped Animal House Fitness Scale from 0 to $3 Million in Six Months | 00:31:01 | |
In this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies. Topics that we have touched: 1:35 - The story behind growing Animal House Brand with influencer marketing. 7:40 - How do you find and track these influencers and their posts? 9:43 - How do you really genuine build relationships with influencers? 14:59 - How do you use influencers' content to grow further? 18:56 - What is whitelisting? And, how does it really work? 26:33 - Some folks have tried influencer marketing but it did not work for them - What would you tell them? Key Links: The Art of Scaling From 0 to $3 Million in Six Months The Beginners’ Guide to Influencer Marketing in Ecommerce – Everything You Need To Know | |||
| 03 Jan 2021 | Best Insights From Growth Marketing Stories in 2020 | 00:15:47 | |
This episode is all about insights I gathered from those growth marketing stories. I've divided those insights into:
Plus, Happy New Year :-) | |||
| 16 Jun 2020 | How To Grow Organically with Facebook Groups | 00:21:56 | |
I've failed many times on Facebook to promote my idea/concept/product. I was always curious - how folks are growing their business from Facebook groups organically? In this episode, we try to cover Lazar's story on organic growth marketing on Facebook groups. Lazar has cracked Facebook, and you'll find inspiration to do it right once you listen to the episode. You can find Lazar & Glorify information below: Lazar: https://www.linkedin.com/in/lazapavlovic/ Glorify: https://www.glorifyapp.com/ Here's glorify's Facebook group: https://www.facebook.com/groups/glorifyapp/ | |||
| 19 Nov 2022 | How an 8-Figure D2C Brand Runs Paid Social Marketing | 00:46:00 | |
Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker. This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form In this episode, we discussed the following:
Links: Check out Cody's content and profile to learn more: | |||
| 16 Oct 2022 | 10 Marketing Lessons I wish I knew Sooner | 00:12:05 | |
You can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6 | |||
| 12 Apr 2022 | How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons] | 00:44:07 | |
Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company for HR people 12:23 - How to build a community that sticks 15:41 - Becoming a media company is overwhelming, how to do it right? 22:01 - How Alex grew to be a VP of Marketing (lessons) 27:18 - How to manage folks who have more experience than you? 29:32 - How to manage up? 34:02 - How did he come up with Dock Key links | |||
| 03 Nov 2021 | Wins & Losses: The Report That Went Viral | 00:12:53 | |
This report got us so many customers and leads. I'm sharing these reports here: | |||
| 17 Jan 2021 | How Corey Haines Applied Mental Models to Marketing [Practical Stories] | 00:30:56 | |
I’ve recently taken a course about Mental Models for Marketing from Corey Haines and it helped me become better at growth marketing. There were some principles that needed more details and stories. So, we decided to record an episode on that. We discussed:
There are 40+ Mental Models Corey has in his course. Check out 👉 Mental Models for Marketing Key takeaways
Links Connect with Corey here: https://twitter.com/coreyhainesco Check out his free newsletter here: https://swipefiles.co/ | |||
| 25 Jun 2020 | How To Delight Your Audience With Direct Mail | 00:23:22 | |
In this podcast, we’re going to understand:
..and much more. Listen to this podcast, and I’d love to know if it helped you to think different. Reach out at aazar@aazarshad.com. I'd love to hear from you. I need to improve this podcast for you. | |||
| 14 Feb 2021 | How To Really Improve User Activation To Unlock Growth [ProductBoard’s Example] | 00:23:49 | |
Product-Led Growth Series # 2 In this episode, we dived into product growth and activation. User Activation is the key to growth. We talked about: 2:02 - What makes Matheus passionate about product growth? 3:08 - How is he always optimizing for user activation? 4:04 - What's the confusion around activation? 5:03 - How is he thinking about the sign-up flow optimization? 6:28 - Does adding social proof really help? 7:59 - How user research really helps with activation? 11:27 - How did product walkthroughs help? 12:44 - How should we really look into data while doing the user research? 17:24 - What's the difference between Product Growth & Product-Led Growth? Key Lessons
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| 15 Nov 2020 | How To Grow Faster In A Crowded SaaS Space [+Bonus 5 CRO Lessons] | 00:37:32 | |
We've discussed: ✔️ How Ayat got into CRO? ✔️ How she launched a SaaS in a Crowded SaaS Space ✔️ 5 key lessons she's learned in her 14 years career Show notes: Her product: Figpii - The book she recommended: The Education of An Idealist -Ayat's profile: https://www.linkedin.com/in/ayatshukairy/ - Her agency: https://www.invespcro.com/ | |||
| 30 Jan 2022 | Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons) | 00:54:14 | |
In this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for growth 21:01 - Pros and cons of SEO 24:00 - Pros and cons of thought leadership 28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take 31:05 - George's take on constantly fighting on ranking and content updating 34:48 - What about the long unnecessary articles that the visitors don't need for SEO? 38:41 - Vanessa's take on thought leadership could be a hit or miss. 42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response) 45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team? 52:44 - My take on the whole debate Key Links
Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 01 Apr 2022 | How Product-Led Content Drove Sparktoro's Higher Retention | 00:31:04 | |
In this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testing Links: Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 19 Aug 2022 | 15 Cold Emails Tactics To Get What You Want | 00:10:43 | |
15 tactics of cold email I am sharing from my last 10 year experience. And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766 | |||
| 07 Nov 2020 | When Friction Is Good & How To Find That Out | 00:12:47 | |
In this episode, we discussed when is the friction good and how to find that out. We recently wrote this on Userpilot's blog, so I'm sharing it here: A friction-based flow is one that will make it harder for the user to complete the signup process in exchange for more value-added later on. For example, booking a demo that goes to your sales pipeline first is also counted as friction-based. On the other hand, a frictionless flow will make it much easier to complete the signup process hoping that the UI is good enough to demonstrate the value of the app on its own. I also discussed advantages and disadvantages of both in our podcast or you can simply read this blog. We covered:
Resources:
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| 30 Jun 2020 | How Webinars Could Become Your Primary Growth Channel | 00:27:34 | |
In this episode, we'll uncover the growth stories related to webinars.
If you like this episode, please do subscribe to my podcast or by email here: https://app.popt.in/landing/75248bbde77be I'd love to your feedback at aazar@aazarshad.com. If you need help with growth marketing, please feel free to reach out. | |||
| 10 Jan 2022 | Growth Conversations: Why We Buy & How To Discover It | 00:48:56 | |
In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84 - Rapidfire round Key links:
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| 18 Feb 2022 | Ask A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention Later | 00:10:18 | |
This is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website: nikkielbaz.com Newsletter: nikkielbaz.com/subscribe LinkedIn: linkedin.com/in/nikki-elbaz Twitter: twitter.com/nikkielbaz Product (ecomm focus): nikkielbaz.com/email-playbooks Mentor Soundbite # 2 - Parikshit Joshi Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| 23 Jul 2020 | How Google Saved $7.5 MN & Grew Its Community Forum Faster? | 00:19:56 | |
This story is all about how as a growth marketers we struggle to convince our team to choose between Build vs Buy decision. How we can overcome this? We covered:
This is the first story. Agata had another growth marketer story. We'll chat about it in the next episode (it's related to influencer marketing). So, stay tuned. If you like this episode, please don't forget to give itunes review. | |||
| 21 Feb 2021 | How PandaDoc Successfully Relaunched Freemium After Failing The First Time | 00:30:43 | |
In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic. Show notes & key topics we've discussed: 00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising. 02:34 - What is Product-Led Growth? 04:27 - How did PandaDoc launch their freemium and Why? 11:12 - How do you balance between freemium and free trial offering (if you have both)? 14:49 - How did you actually make sure that salespeople keep getting the leads in freemium? 16:29 - What happens if people downgrade because of freemium? 18:49 - What metric was moved by Product-Led Growth strategy i.e. freemium? 21:22 - Did they change lifecycle emails from free trial to freemium? How do you find a balance? 23:12 - How should you think about value metrics and pricing to not lose business while launching freemium? 25:57 - When is the right time to launch a freemium offering? Links
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| 28 Oct 2020 | How Marketing Examples Got Amazing Traction With Simply Doing Good Content | 00:41:10 | |
In this episode, we’ve had fun and light conversation regarding Marketingexamples.com He recently had a good success with making great content on marketing. His newsletter has 37K+ marketers & his twitter has 72K+ followers. We’ve talked about:
My key learning from this episode is how Harry thinks about his content. This episode is pure gold for content marketers. You can find Harry’s content here: If you like this episode, tweet at GoodMarketingHQ about this. | |||
| 31 Jan 2021 | Lessons Learned from a Failed LinkedIn Promotion Campaign | 00:24:56 | |
LinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media. In this episode, we’ll learn from Aleksandra’s story about how & why she failed running a virtual summit paid campaign on LinkedIn. And, how she quickly adapted to drive growth. Show Notes:
Connect with My Guest Check full post here: https://aazarshad.com/podcasts/linkedin-ads-and-inmails-event-marketing-lessons/ | |||