Whale Informed by Triple Whale (Triple Whale)

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world.

In this episode, we're thrilled to have Lewis Fausett, a renowned marketing strategist known for his successful 7-figure campaigns 📈. Lewis is not just a marketing expert, but a visionary who has revolutionized the way businesses perceive success. With a decade of experience in the industry, he has worked with numerous businesses, helping them to optimize their marketing strategies and achieve unprecedented growth.

This episode is packed with data-driven insights and actionable strategies that will help you view your marketing efforts from a fresh perspective. We delve deep into the world of digital marketing metrics, uncovering the pitfalls of relying solely on ROAS and exploring more holistic measures of success.

If you're a marketer, business owner, or simply someone interested in the intricacies of digital marketing, this episode is a must-watch. 💡

Tune in to 'You're not your ROAS' and join us as we redefine success in digital marketing with Lewis Fausett.

Don't forget to subscribe for more insights from industry leaders.

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Not all ad impressions are equal, and today Rabah sit's down with Emmanuele Maragno to dive into all the reasons why.

This episode might surprise you...

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Emmanuele on LinkedIn 💼

See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this special episode of "You're Not Your Roas", we have a live recording at "THE WHALIES" event with two amazing guests, Matt Mullenax of Huron and Aaron Spivak of Hush. These successful entrepreneurs share their insights and experiences in the personal care industry, co-founder search, competitive advantages, and product differentiation.

Matt shares his journey into the personal care industry and how Huron stands out by creating quality products that simplify men's grooming routines. He also emphasizes the importance of finding a co-founder who complements your skills and shares your vision.

Aaron talks about his biggest mistake when starting a business and how he learned from it. He stresses the value of having a compelling story behind your product and the need to understand your target market to make your products stand out from the competition.

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-mullenax-4b4b086/

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaron-spivak-hushblankets/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

You've probably seen today's guest on your TikTok FYP at some point. Marcus Milione is founder of Minted New York, a fast growing fashion brand that he's been bootstrapping successfully. He's both a wealth of knowledge and a fantastic human being.

And today Rabah got to sit down and dive into his story, how he used TikTok to build affinity for his brand, and his best advice for brands that choose to go the bootstrapped route.

Incredibly valuable episode!

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Follow Marcus on Twitter: https://twitter.com/Marcus_milione

See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of You're Not your ROAS, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe.

Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Ash Melwani comes on the pod to drop serious heat. He goes into how he built Obvi into a massive DTC Darling. The product development, the creative process, how he scales his campaigns and his testing structure. Then he has one of my favorite Rapid Fires. Don't want to miss this one!

Sign up for Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today we welcome none other than Savannah Sanchez to the show. Savannah is a TikTok ads expert, and today we'll be laying out the playbook to make UGC ad creatives that convert.

Follow Savannah on Twitter: https://twitter.com/social_savannah

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your ROAS," Greg Lorenzo, Head of Marketing at Stockeld, shares his fascinating journey into marketing, including his experience creating "The Most Interesting Man" campaign, his transition from alcohol to better-for-you food, and his thoughts on the rise of lifestyle brands and DTC vs. retail. Listen in for insights and inspiration from a marketing expert who knows what it takes to succeed in today's competitive landscape.

Connect with Greg: https://www.linkedin.com/in/gregorylorenzo/

Check out Stockeld Dreamery https://www.stockeld.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today we have none other than Dennis Hegstad, co-founder of Live Recover, which was recently acquired for a large sum of money. In this episode, Dennis dives deep into what it takes to build a successful app, the acquisition process, and much more.

Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.

Follow Dennis on Twitter - https://twitter.com/dennishegstad

Sub to Whale Maile for in-depth ecom marketing guidance - https://www.getrevue.co/profile/triplewhale

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode, we sit down with Stefany Nieto, founder and executive director of Green Iglu, a company dedicated to addressing food scarcity in the Arctic through sustainable greenhouses, and the Co-founder and COO of Gwella, a company that provides access to functional and psychedelic mushrooms for health and wellness. Stefany shares her journey as an immigrant entrepreneur, discussing the origins of Green Iglu and her involvement in the Women's Entrepreneurship Hub. She also delves into the use of psychedelics in wellness, her approach to work-life balance, and the challenges of building an e-commerce business. Additionally, we discuss about the importance of understanding your value proposition, logistics and shipping in e-commerce, and the challenges and opportunities of 2023.

Get in touch with Stefany

Twitter - https://mobile.twitter.com/stef_psych

LinkedIn - https://www.linkedin.com/in/stefanynieto/

Her website - https://www.stefanynieto.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Paid media buying is getting hard and harder in 2022. What's one way to make it cheaper and more effective?

Have a STRONG organic social presence. And today we brought in an expert to give you the proven strategies to make it happen.

Bari Rosenstein runs social over at Auntie Anne's, the famous pretzel brand. When it comes to viral TikToks, banger tweets, and everything in between... she knows what she's doing.

Get ready to take notes.

Now, don't forget to...

Join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Bari on Twitter 🐦

Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

In this episode of You're Not Your ROAS we have on the Snow brothers and go over what it's like building out a DTC marketing agency. We also go over the pros and cons of living in Miami, working as dentists as well as the trials and tribulations of start-up life.

Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.

Follow Daniel on Twitter - https://twitter.com/iamdansnow

Follow Jonathan on Twitter - https://twitter.com/drjonathansnow

Sub to Whale Maile for in-depth ecom marketing guidance - https://www.getrevue.co/profile/triplewhale

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of You’re Not Your ROAS, we’re joined by Phillip Jackson, Co-founder of Future Commerce. We delve into thought-provoking topics such as the fight for AI rights, the impact of AI on commerce and society, the dark side of persuasive advertising tactics, and the future of commerce. Phillip shares his fascinating journey from being a developer to becoming a software team builder and discusses the evolving landscape of the commerce industry. Don't miss out on this insightful conversation that goes beyond trends and explores the multifaceted context of commerce.

Connect with Phillip: https://www.linkedin.com/in/philwinkle/

Check out Future Commerce: https://www.futurecommerce.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

We explore Dave's unique ability to simplify complex systems and his journey from his early days to becoming a stalwart in the e-commerce world. 🌐

Dave, also known as Mr. Margins, shares his humorous yet insightful story of his early entrepreneurial venture selling cheap prom dresses online. Learn about the challenges he faced, the lessons he learned, and how he navigated the e-commerce landscape. 🛍️

Don't forget to subscribe for more episodes!

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your Roas," we sit down with Taylor Offer, founder of Feat, a clothing brand dedicated to providing the most comfortable clothing in the world.

Taylor shares his entrepreneurial journey, including his experiences traveling to India for production and the importance of taking a break as a high performer. He also discusses the balance between planning and spontaneity, the importance of understanding and communication in the workplace, and the vital role of authenticity in building a successful business. Additionally, Taylor shares insights on his past ventures and collaborations with notable figures in the industry.

Guest bio and contact information

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to another episode of 'You're not your ROAS' with Jimmy Kim.

Today, we're diving deep into the world of Return On Ad Spend (ROAS) and why it's more than just a metric.

Jimmy brings a wealth of knowledge and insights to the table.

Data-driven decisions are crucial in today's fast-paced digital world. But are we looking at the right data? We will explore the intricacies of ROAS, shedding light on overlooked metrics and strategies that can propel your brand to new heights.

But it's not all about numbers. It's about understanding the narrative behind those numbers and crafting a strategy that aligns with your brand's core values and vision.

Don't miss out on this enlightening conversation.

Don’t forget to subscribe and share to spread the knowledge!

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Incredible conversation with an incredibly impressive human. Chris and his team created not only a new sport, but a whole new market. From a rural CT town to hustling CROSSNET on the beaches of Miami to being in 3000 big box retailers. Living the American Dream 🇺🇸!

Show Notes:

Grab a Crossnet at https://www.crossnetgame.com/

Follow Chris - https://twitter.com/chrismeadej

Subscribe to his newsletter - https://docs.google.com/forms/d/e/1FAIpQLSfhl9l3yslbszIBUGi0jYr5G_7uZ5cI6O7QGZeo5CLNhNstFw/viewform

Follow Triple Whale at @TryTripleWhale - twitter.com/trytriplewhale

Subscribe to our Newsletter, Whale Mail - https://www.getrevue.co/profile/trytriplewhale

Sign up for Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Cody Plofker the Head of Marketing at Jones Road stops by to share his journey from S & C coach to media buying savant. He articulates some macro takeaways on how he structures budget and pontificates on the epicness of jet skiing. The force is strong with this one...

*Editor's note: I forget to switch my headphones. There is a little echo in the first couple mins that goes away. Sowwwwy. Won't happen again :)  

Show Notes:

Cody's Twitter - https://twitter.com/codyplof

Jones Road - https://jonesroadbeauty.com/

Signup for the Triple Whale waitlist - trytriplewhale.com

Follow us on the Twitter - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today Rabah sits down with Drew Fallon, COO of Mad Rabbit Tattoo.

Topics covered include:

- why ecom operators NEED an understanding of finance (it kills businesses)

- DTC is dead? Why brands should get into retail

- Amazon as a channel for ecom brands

Absolute heater. Drew is a legend.

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Triple Whale presents Whale Informed. This week, John and Ethan discuss:

📺 Mr. Beast’s Amazon Prime Show

🌮 Open AI & Taco Bell

🏪 Macy’s Running UGC Style Ads

+ more.

***

00:00 Intro

00:52 Mr. Beast’s Amazon Prime Show

07:01 Unilever Spinning Off Ben & Jerry’s

10:20 Nvidia

12:28 Novo Nordisk

13:46 SpaceX & The Sphere

15:32 Open AI & Taco Bell

18:07 Death of Linear TV Ads

22:29 Remi’s Bold “Us vs. Them” Ad

24:53 Ad Length = Age Trick

26:32 Macy’s Running UGC Style Ads

***

The Whalies 🐳

Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201

***

Book a demo: https://www.triplewhale.com/bookdemo

Today Rabah is chatting with https://twitter.com/JonShanny (Jon Shanahan), who runs successful male beauty brand, Stryx. You'll get the inside scoop on: - How DTC brands can get on Shark Tank - What it's really like to be on the show (benefits, drawbacks, etc.) - Secrets to success in the male beauty niche If you enjoy this episode, subscribe so you don't miss the next one! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, https://www.getrevue.co/profile/triplewhale (right here). Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale (https://twitter.com/triplewhale) Follow Rabah on Twitter - https://twitter.com/rabahrahil (https://twitter.com/rabahrahil) Follow Jon Shanahan on Twitter - https://twitter.com/JonShanny (https://twitter.com/JonShanny) See you next Wednesday at 9AM EST 👋 PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com/ (https://triplewhale.com) --- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your ROAS," we're joined by Selina Eshraghi, Creative Director at Pandamonium Design, as we dive into her experience as a designer and discuss how to merge the worlds of conversion and aesthetic to stand out in a crowded market. We also explore the importance of customer experience and effective communication within design teams.

Connect with Selina : https://www.linkedin.com/in/selinaeshraghi/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

On this episode of You’re Not Your ROAS, we sit down with Orlando Rios, Founder of Raised by Coyotes. From being a fan of Joe Rogan to building a successful marketing agency. Orlando shares his experience of venturing into the golf apparel industry highlighting the stories behind their meaningful designs. We dive into the challenges TikTok faces in the advertising market and discuss the limitations of Facebook along with the future of retail. Additionally, we explore effective brand communication strategies and the role of AI in potentially replacing high-skilled professions. Join us for this engaging conversation with Orlando Rios!

Connect with Orlando: https://twitter.com/orlandorios

Check out Raised By Coyotes: https://raisedbycoyotes.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today we welcome DTC Twitter's most polarizing follow, Charley Tichenor to the show. Charley is a wealth a knowledge when it comes to Facebook ads and today we break down why he's bullish on Facebook in 2022 (despite the fear mongering), why CPMs may be overrated, and much more.

Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.

Check out Charley's FB ads webinar: Apply.FacebookDisrupter.com

Follow Charley on Twitter - https://twitter.com/CTtheDisrupter

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

In this episode of You're Not Your ROAS, Rabah sits down with Taylor Lagace to go over the incredible power of TikTok and influencer generated content. Massive value in this one - enjoy!

Follow Taylor on Twitter: https://twitter.com/TaylorLagace

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today we brought on none other than customer experience legend, Eli Weiss. Up until just a few days ago, Eli led CX efforts over at OLIPOP. Today we're walking through why you can't afford to ignore CX in 2022, and actionable ways to improve your brand's CX.

Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.

Follow Eli on Twitter - https://twitter.com/eliweisss

Join 4000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

In this episode of You're Not Your ROAS, we chat with the wonderful Sarah Levinger about how to become a great freelancer in the DTC/ECOM space in 2002. We also dive into the weeds of UGC content creation. It's a great one!

Follow Sarah on Twitter: https://twitter.com/SarahLevinger

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today we have Jonathan Packer, founder of GOAT Foods on the show.

GOAT Foods is a very interesting company building a portfolio of different businesses based on snacks. They are doing some cool things with ordering and gifts as well as samples. They are building a great business and DTC operators should be studying their fundamentals.

If you enjoy, subscribe for weekly interviews!

And, don't forget to...

Grab our FREE Ultimate BFCM Guide to have your most profitable BFCM yet (right here).

And join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Jonathan on Twitter 🐦

Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today we welcome none other than Andrew Youderian to the show. Andrew is the founder of eCommerceFuel, a private, vetted community of 7+ figure ecommerce store owners. On this episode, Rabah and Andrew dive into the future of ecommerce - take out your notebooks; this is a good one.

Follow Andrew on Twitter: https://twitter.com/youderian

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

So you want to start and scale a successful ecom agency… but you don’t know where to start.

You’re in luck. Today we brought Jordan Platten — successful agency operator — on the show to talk about:

• How to structure a high converting offer (and why scaling down is often the solution to offer related problems)
• How to decide whether to build a big or ‘lean’ agency
• How to monetize WITHOUT a massive audience

…and more!

Oh. And before we forget...

Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Subscribe Jordan Platten on YouTube - https://www.youtube.com/c/JordanPlatten

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

One of my favorite podcasts to date.  I am huge Shack Stan and even more after this pod. He talks about his journey from being a professional soccer player to building a DTC Empire. The paths he has taken and the amount he has accomplished is mind boggling. What a human.

Follow Shack on Twitter - https://twitter.com/iamshackelford

Check out Geekout - https://geekoutevents.io/dubai/

Get Some Creative Made - https://konstantkreative.com/

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

This week, in our first (read: third?) episode, John and Ethan discuss: 🛻 Authentic brand endorsements (h/t Sydney Sweeney x Ford) 🦾 The path to the first 1-person $1 billion dollar company (h/t Sam Altman) 📊 A peek into 2023 industry trends (h/t Triple Whale) Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!). Get your copy of "The Dive 2023: An Industry Breakdown for $1M+ Shopify Brands" here: ⁠https://www.triplewhale.com/ecommerce...

===

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === Chapters 00:00 Intro 01:09 Ford x Sydney Sweeney 4:36 One Person, $1 Billion Brand 8:00 "The Dive" 2023 Industry Benchmarks Report 14:37 Flat Fee vs. Percentage of Revenue 17:24 LINGsCARS.com 20:13 2024 Packaging Trends 24:14 Super Bowl Ad Predictions 27:19 The Johnologue™: AI Generated Ads

===

Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're not your ROAS", we have Michael Schewmake, Founder at Atlas Coffee Club. We dive into the significance of e-commerce numbers, the importance of testing, and data-driven approaches, the power of coffee subscriptions in storytelling and boosting retention, and the entrepreneurial journey from New York to LA.

Join us for an insightful conversation with Michael Schewmake as we explore the fascinating world of coffee and entrepreneurship!

Connect with Michael: https://www.linkedin.com/in/michaelshewmake/

Check out Atlas Coffee Club: https://atlascoffeeclub.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode, Jody Polishchuk, Founder & CEO of Sundays, shares his journey on starting a business in the food industry without prior knowledge, the challenges he faced, and the importance of a catchy slogan like "Zero sugar. Done right." in creating a successful brand. We also dive into the difficulty of acknowledging when a business isn't working, and the psychological impact of letting go of a business to start anew.

Connect with Jody: https://www.linkedin.com/in/jody-polishchuk-0b8706b0/

Check out Sundays: https://eatsundays.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

In this episode, we sit down with the one and only Samar Owais to dive into email marketing and copywriting strategies to increase revenue for your brand.

Follow Samar on Twitter - https://twitter.com/samarowais

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success. 

Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth.

Throughout his career, Zach has worked with a diverse range of businesses, helping them navigate the complex world of digital marketing. His approach challenges the traditional reliance on ROAS, advocating for a more holistic understanding of success metrics. With his deep insights and innovative strategies, Zach has transformed the way businesses perceive and measure their marketing achievements.

 Don't forget to subscribe for more episodes!

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today, Rabah welcomes the wonderful Amanda Goetz to the show. Amanda is founder of House of Wise - a direct-to-consumer CBD brand.

(I've tried the gummies... they're 🔥🔥)

Being a CBD brand, House of Wise is in a tricky spot - they can't run ads on Facebook, TikTok, and the other traditional channels DTC brands use to scale.

So how do they do it? What's the secret?

Rabah and Amanda dive into it all on today's episode. Whether your run paid or not... this interview is full of gems for you to steal.

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Amanda on Twitter 🐦

Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today's we have a heater of an episode for you. Rabah welcomes Drew Marconi and Adam Kitian, cofounders of Intelligems, to the show.

We break down how to use A/B testing to informs pricing, unit economics, and more stuff your *need* to understand to be an effective ecommerce operator in 2022.

Incredibly valuable episode!

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Follow Adam and Drew on Twitter 🐦

See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

I have my mind blown multiple times on this pod. John goes into the keys to success in marketing. The lessons he took away after working at a Mall Kiosk. How he structures his team. Why creatives might not be your biggest lever and more! Super epic pod.  

Show Notes:  

Subscribe to Modern Commerce - https://www.youtube.com/channel/UCyqpYzXY7ZYi9zoTjWHKhOA
Check out Structured Agency - https://structured.agency/ Follow John on Twitter @johnjhcoyle -https://twitter.com/johnjhcoyle

Books mentioned:  

How Will You Measure Your Life - https://www.amazon.com/How-Will-You-Measure-Your-Life-audiobook/dp/B0083EG3A6/

The E-Myth - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280

Follow us on the bird app @trytriplewhale - https://twitter.com/trytriplewhale

Join the waitlist https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today, Rabah welcomes Jure Knehtl to the show. In this episode, we go over the playbook to build an international ecommerce business and expand in markets in new countries.

This episode is packed with actionable takeaways for anyone wanting to build an ecom business that operates successfully in multiple countries.

Enjoy!

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Follow Jure on Twitter: https://twitter.com/JureKnehtl

See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're not your ROAS", Alex Beller, Co-founder and President at Postscript, discusses entrepreneurship in the early 2000s and shares the story of how they got started with Postscript. He also talks about the challenge of creating a culture that works at the lower levels of the company and the importance of having everyone on an equal playing field. He delves into the highs and lows of Postscript's growth and touches on the future of e-commerce, as well as the silver bullet of community in DTC.

Connect with Alex: https://www.linkedin.com/in/alex-beller-70452852

Check out Postscript: https://postscript.io/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today Rabah is chatting with Cash Allred, principal at Sweater, the VC fund for everyone. They get into a deep dive discussion around funding, business, and before you ask, no he didn't change his name.

The solution? Have multiple channels.

Oh. And before we forget...

Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

Follow Cash Allred on Twitter - https://twitter.com/allredcash

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Rob is a former pro cyclist and 5x Canadian National Team. He has bootstrapped Outway Socks into a 10 million dollar business and now plans on scaling it up to 100 million dollars.

Follow Rob on Twitter: https://twitter.com/robbfraser

Join 6000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Adrienne came with straight heat the whole episode. We explore an array of topics around Marketing, Jobs to Be Done, Best Buyer Personas, and more. We touch on how she works from home, while home schooling her kids. Can we say super woman!

If you want to get involved or work with Adrienne check out her site - https://bestbuyerpersona.com/

Or follow her on the bird app at @AdrienneNakhol - https://twitter.com/AdrienneNakohl

You can follow Triple Whale on Twitter @TryTripleWhale.

Join the waitlist for Triple Whale at https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

In this episode, Jess has us laughing all the way to the bank while stuffing our proverbial pockets with amazing strategy and tactical tidbits. From embroidering Nike swooshes, to the father of the infographic and launching a successful agency. This one has it all!
 
Show Notes:  
Follow Jess on Twitter @HireFireTeam - https://twitter.com/HireFireTeam
Work with Fire Team - http://fireteam.is/
Grillos NFT SamSam Pickle Campaign - https://rarible.com/grillos

Follow Triple Whale - @TryTripleWhale
Subscribe to Whale Mail - https://www.getrevue.co/profile/trytriplewhale

Sign up for Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're not your ROAS", James Camp shares his insights on entrepreneurship and investing in companies that can effectuate change. James also discusses the importance of looking at businesses from the owner's point of view, real estate as a tax-advantaged asset, and identifying your next project, as well as various topics like the crypto market, SEO, non-fungible tokens, and more. Don't miss out on this informative and engaging conversation!

Connect with James:

https://www.linkedin.com/in/james-grady-camp/

https://twitter.com/JamesonCamp

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world.

In this episode we're joined by Aaron Paul, a drummer, a marketer, and now a DTC maven. We dive deep into Aaron's incredible journey from Bahrain to Toronto, exploring the intricacies of affiliate marketing and the direct-to-consumer world. With over $200 million in affiliate revenue and partnerships with brands like Goli Nutrition and Chefs Plate, Aaron's insights are a goldmine for anyone looking to understand the DTC landscape.

Don't miss out on his unique perspective on scaling businesses, understanding consumer behavior, and the power of hard work.

Make sure to subscribe for more insights from industry leaders! 🔥🎙️

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to 'You're not your ROAS'! In this episode, we're joined by the brilliant Nick Harris. 🎙️

Nick Harris isn't just another marketer. With over a decade of experience, he's been at the forefront of some of the most groundbreaking campaigns in the industry. His accolades include transforming startups into market leaders and his unique approach to blending data with storytelling has set him apart. Nick's journey from a rookie marketer to a revered expert is nothing short of inspiring, and today, he's here to share his wisdom with us. 🌟

So, why should you tune in? This episode isn't just about numbers or metrics. It's about understanding the soul of marketing. Nick delves deep into why ROAS (Return On Ad Spend) shouldn't be the sole determinant of your marketing success. He emphasizes the importance of seeing beyond the numbers, of understanding the stories and emotions behind every campaign.

This episode is a treasure trove of insights, as Nick delves into why ROAS (Return On Ad Spend) shouldn't define your marketing success.

If you're looking for a fresh perspective on marketing metrics and the importance of storytelling, this is the episode for you.

Don't forget to subscribe for more data-heavy content! 📊📈

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro 🍫 Creator-led brands (Feastables says goodbye to DTC) 🌿 Benchmarking Brēz + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies Giveaway 1:59 Zuck vs Apple Vision Pro 7:03 Feastables quit DTC + other creator-led brand moves 11:59 Reviewing Brēz’s January performance against food & bev benchmarks 19:01 This week’s DTC news 28:28 The Johnologue: Reviewing the best & worst Super Bowl ads ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale: https://twitter.com/triplewhale Follow John: https://twitter.com/johnjhcoyle Follow Ethan: https://twitter.com/EthanShust

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.

Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business to an impressive $3.4 million peak. His journey is a testament to the power of community, resilience, and the magic of compounding interest.

Our host, Rabah Rahil, brings his own unique perspective to the conversation. With a rich cultural background and a passion for community building, Rabah delves deep into Philip's story, drawing parallels and insights that resonate with listeners. From discussing the intricacies of community building to the challenges of scaling a business, this episode promises a deep dive into the world of entrepreneurship.

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode, we have the pleasure of hearing from Shaan Puri, Chairman at The Milk Road, an entrepreneur, investor, and podcast host. Shaan shares his insights on taking risks, standing out, and the importance of feedback. He also talks about his experience with Bebo social network, which sold for $850M to AOL. Join us as Shaan shares his wisdom on turning business ideas into reality and the courage to try new approaches.

Connect with Shaan on Linkedin https://www.linkedin.com/in/shaanpuri/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Today Rabah sits down with Wesley St. Amand, founder of Dsrupt, a creative agency. Today Wesley shares some hard earned lessons from the past year of founding and scaling a successful creative agency. If you have similar goals, you'll want to take his advice to hear. Lot's of heat in this episode!

Follow Wesley on Twitter: https://twitter.com/wesstaa21

Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

In this episode of You're Not Your ROAS, Rabah sits down with Amy Madonia to go over how to take numbers and turn them into narratives to help grow you ecom business in an effective manner.

Follow Amy on Twitter: https://twitter.com/amymadonia

Join 5100+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today, Rabah sits down with Jordan Kankol, and drops fire on finding finding product market fit for your ecommerce brand + shares some (potentially spicy) takes on customer service vs media buying, plus more.

Heater of an episode.

Now, don't forget to...

Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your ROAS," we're joined by Wyatt Lowe, Senior Director of Digital Growth at MaryRuth's as he delves into the world of influencer and brand ambassador programs, discussing the impact of mid-level members and the small bet approach, while also exploring goal setting, advertising strategies and the importance of music and branding. Gain valuable insights from Wyatt's experience and discover effective tactics to drive growth and success in the digital marketing realm.

Connect with Wyatt: https://www.linkedin.com/in/wyattloweofficial/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

We were by the supply chain guru Pranay Srinivasan and talked all things supply chain. Pranay goes deep into the intricacies of the supply chain and explains how we got into the current supply chain kerfuffle.   

Connect with Pranay at https://manufactured.com/

Sign up for Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today we brought on the fabulous Kelly Vaughn, founder of 7 figure agency Taproom and upcoming Shopify app, Govalo. Kelly shares hard-earned lessons on agency growth that will save you lots of time and frustration on your own journey, as well as what it's like launching a brand new app from the ground up. Get your notebook out - this is a good one!

Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.

Follow Kelly on Twitter - https://twitter.com/kvlly

Join 4000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Triple Whale presents Whale Informed. This week, John and Ethan discuss:

🧟 Liquid Death Raises Money

📊 Ecommerce Advertising Trends

🏴‍☠️ Temu Treasures

+ more.

***

The Whalies

Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201

***

Chapters

00:00 Intro

00:59 Liquid Death Raises Money

06:04 DUDE Wipes’ Scoop

09:11 “Trends” by Triple Whale

12:46 Is TikTok Facing a Ban in the U.S.?

18:14 Bonobos Does a Golf No-No

22:05 Temu Treasures: Intro

23:03 Temu Treasures: Ethan’s Pick

25:28 Temu Treasures: John’s Pick

***

Book a demo: https://www.triplewhale.com/bookdemo

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're not your ROAS", we are joined by Rachel Ten Brink, CEO & General Partner at Red Bike Capital, who shares her insights and experiences from billion-dollar brands to early-stage funding. We delve into the challenges of scaling startups, the balance between generalists and specialists, the importance of purpose and market understanding for founders, and the cost of missing out on growth. Join us as we navigate the world of venture investing and gain valuable insights into building successful businesses. Don't miss this engaging conversation with Rachel Ten Brink, a true industry expert!

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Chase drops some amazing tips on Email, iOS 15 changes and life. 

Connect with Chase at chase@chasedimond.com

Sign up for Triple Whale - https://triplewhale.com

Follow Chase on Twitter @ecomchasedimond

Subscribe to Chase's Newsletter Here

Show Notes:

0 to 500k email subscribers in 10 months

Black Friday Summit - Oct. 4th - 6th

The Master and His Emissary: The Divided Brain and the Making of the Western World

🐳Triple Whale

Follow us at @TryTripleWhale on Twitter
Sign up at TryTripleWhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today one of our favorite ecom operators, Alex Greifeld, joins us to discuss building product-channel fit, how she would start a new product from scratch, and much much more. This episode is an absolute gold mine of actionable marketing takeaways, so be sure to stick around till the end!

Follow Alex on Twitter - https://twitter.com/heyitsalexP

Sub to Alex's Newsletter - nobestpractices.co/newsletter/

Checkout out Triple Whale - https://triplewhale.com

---
Send in a voice message: https://anchor.fm/trytriplewhale/message

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your ROAS," Aaron Orendorff, Head of Marketing at Recart, joins us to share his inspiring journey from being an unemployed writer to becoming a successful marketing mastermind. We discuss topics such as his unexpected Black Friday strategy that sparked a content revolution, his experience building a sales funnel from scratch, and the importance of understanding your audience to effect change through communication.

Connect with Aaron: https://www.linkedin.com/in/aaronorendorff/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your ROAS", Chris Meade, Co-Founder of CROSSNET, discusses his experience running two successful businesses, negotiating agency fees, leveraging AI, and the potential impact of VR technology on human connection. He also shares insights on downsizing during the COVID-19 pandemic.

Connect with Chris: https://www.linkedin.com/in/cjmeade/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro.

===

Chapters 00:00 Intro 01:06 Taylor Swift Industrial Complex 5:35 Super Bowl Ad Strategies 11:08 The Browser That Browses For You 15:39 2024 Customer Acquisition Cost Quiz 22:30 The Johnologue™️: Apple Vision Pro

===

Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust

Olly is spending upwards of $2M per month on TikTok ads for his clients, and today Rabah sits down with him for a crash course. If you're still on the fence about TikTok ads, or just want to scale them more effectively... this is a must listen.

Follow Olly on Twitter: https://twitter.com/oliverwhudson

Join 5100+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Checkout out Triple Whale - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your Roas", Oren John shares his insights on understanding customers, creative marketing, promoting multiple voices in B2B, incorporating trends, and exploring advertising methods and profitability for e-commerce, among others. As an experienced entrepreneur in technology, fashion, and cannabis industries, Oren provides valuable knowledge on how to stand out from competitors and succeed in marketing.

Connect with Oren on Linkedin https://www.linkedin.com/in/orenj/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your Roas" podcast, we speak with Steven Borelli, CEO & Founder of CUTS, a lifestyle e-commerce fashion brand. Steven shares his journey in building the brand and the lessons he learned along the way. He talks about the importance of staying focused, humility, and experience, and how he brought CUTS to the physical world. Steven also discusses the future of e-commerce and the role of communities and influencers. He shares his thoughts on the WFH trend and working from home, and shares his views on OKRs, micro-influencers, TikTok, and YouTube.

CUTS was created by Steven Borrelli in 2016 when he found himself struggling to find the perfect T-shirt that had enough quality to be worn professionally at work yet also enough style for a night out.

CUTS products are premium, versatile, and designed to outfit the world’s most ambitious people, a group of Modern Professionals who live to compete For The Sport of Business.

Connect with Steven on Twitter https://twitter.com/stevenborrelli

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers.

He also discusses different product categories and the value of having both CAC and LTV products, his journey from being fired from every corporate job to starting his own health tech company and challenges in retail and wholesale economics and the vulnerabilities of wholesale.

Connect with Patrick: https://www.linkedin.com/in/patrickwfrank/

Check out PatientPartner: https://www.patientpartner.com/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.

This week, John and Ethan discuss:

🍫 Billionaires stocking shelves

🆒 Brand as differentiator for undifferentiated products

👛 Ridge x MKBHD

+ more.

**********************************************************************

The Whalies

Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201

Vote: https://trytriplewhale.typeform.com/whaliesawards

**********************************************************************

Chapters

Timestamps

00:44 The Whalies by Triple Whale

01:13 Mr. Beast Restocking Retail Shelves

04:46 Hostage Tape - Old idea, New spin

09:22 What’s the P in Pinterest?

Rapidfire

13:48 CoinBase Wins Liquid Death Ad Auction

15:35 First Human Neuralink Implant

17:01 NFL’s Big Season

18:30 Reddit Strikes Deal with Google

19:47 The End of Stanley Cups

21:33 Target’s new budget brand

23:15 Taco Bell’s Keynote

The Johnologue

24:28 Ridge Strikes Partnership with MKBHD

**********************************************************************

Book a demo: https://www.triplewhale.com/bookdemo

Follow Triple Whale: https://twitter.com/triplewhale

Follow John: https://twitter.com/johnjhcoyle

Follow Ethan: https://twitter.com/ethanshust

Today Rabah sits down with Tim Masek - founder of 1-800-D2C, an awesome resource for brands to learn about tech for DTC as well as DTC insights/trends.

On this episode, Rabah and Tim break down tactical advice for early-stage DTC (D2C?! how do you spell it 🤣) brands, trends Tim is seeing in the DTC world, and more.

Heater of an episode.

If you enjoy, subscribe for weekly interviews!

And, don't forget to...

Join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.

Follow Tim on Twitter 🐦

Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Today, Rabah welcomes Asher Ismail to the show. Asher is co-founder of Uncapped, helping founders get growth capital without interest, equity, warrants or personal guarantees.

This episode is mind-blowing, and Asher has a WILD gift for you at the end of the episode.

Enjoy!

Now, don't forget to...

Join 7000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.

Follow Asher on Twitter: https://twitter.com/asher_ismail

See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com

--- Send in a voice message: https://anchor.fm/trytriplewhale/message

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.

This week, John and Ethan discuss:

📧 Klaviyo Professional Services

📱 Is Meta broken?

👟 Footlocker: Harbinger of death

+more.

***

The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201

***

Chapters

00:00 Intro

00:52 Is Meta Broken?

04:38 Foot Locker’s Disappointing Earnings

09:51 TB12 Sports

12:57 Chamberlain Coffee

17:19 Talentless

19:55 Seek Discomfort

22:46 Full Send

25:11 Crunch Labs

26:50 The Johnologue: Klaviyo Professional Services

***

Book a demo: https://www.triplewhale.com/bookdemo

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this special live recording at "THE WHALIES" event, Ben Yahalom, President at True Classic, joins the "You're Not Your Roas" podcast to discuss the ins and outs of running a profitable e-commerce business. With experience as a consultant who helped a T-shirt company succeed beyond expectations, Yahalom provides valuable insights into the industry.

One of the key takeaways from the conversation is the importance of offering quality products and delivering them fast and frictionlessly to customers, regardless of where they are. While Amazon charges high fees, it can still be a profitable platform for businesses. However, the rise of social commerce and increased ad costs due to iOS 14 challenges mean that niche brands need to recalculate their course of action.

Connect with Ben on LinkedIn https://www.linkedin.com/in/benyahalom

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

EP 49 - Jon MacDonald On CRO Fundamentals for DTC Brands --- Send in a voice message: https://anchor.fm/trytriplewhale/message

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're not your ROAS," we speak with Simmy Sandhu, co-founder of Our Future. Simmy shares his journey from selling shoes to creating multi-million dollar Facebook ads, and discusses the importance of self-reflection, living in the present, and maximizing marketing channels. We also explore the lessons learned from UFC champion Israel Adesanya and the differences between Instagram and TikTok. Join us for an insightful conversation on success and marketing strategies.

Connect with Simmy: https://twitter.com/_Simmy_

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

On this episode of "You're Not Your ROAS", Mike Lee, former Professional Boxer and CEO of Soul CBD, discusses the importance of emotional connection for brands, organic content creation versus paid advertisement, compliance issues with major platforms, and building brand community before going the affiliate and SEO route. He also talks about his journey to holistic health and the concept of focusing on strengths rather than improving weaknesses too much.

Connect with Mike: https://www.linkedin.com/in/mike-lee-308bbb56/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!

In this episode of "You're Not Your Roas," Vasa Martinez, the CEO of Perfy, shares his journey of getting into entrepreneurship and how he turned his lemon into lemonade. He discusses the ins and outs of his business, including the subscription model, health benefits, and geotargeting, as well as his experiences with retail and e-commerce. Along the way, he also touches on his personal life and interests, from his morning routine and love for his dog to his admiration for Kobe Bryant and his passion for playing the drums.

Connect with Vasa on LinkedIn https://www.linkedin.com/in/vasamartinez/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.

This week, John and Ethan discuss:

🥤 Simple Modern’s retail strategy

🍟 Wendy’s Pricing Experiment

🏋️ Gymshark 2023 Financials

+ more.

**********************************************************************

The Whalies

Get Tickets: https://www.tickettailor.com/events/t...

Vote: https://trytriplewhale.typeform.com/w...

**********************************************************************

Chapters

00:00 Intro

00:53 The Johnologue: Simple Modern’s Retail Strategy

22:53 Wendy’s Pricing Experiment

29:48 BK’s Decay as Display

33:25 Gymshark 2023 Financials (Triple Whale Benchmarks)

**********************************************************************

Book a demo: https://www.triplewhale.com/bookdemo