We're Not Marketers (Gabriel Bujold, Eric Holland, Zach Roberts)
Explore every episode of We're Not Marketers
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 08 Feb 2024 | How PMMs can influence GTM without being left out w/ Madison Leonard | 00:34:36 | |
Timestamps: 01:02: Madison's journey to product marketing 02:11: Transitioning from B2C to B2B 02:58: Madison's current role and GTM strategy passion 05:37: Are product marketers actually marketers? 07:56: The disconnect between marketing and sales 12:11: The role of product marketing in Go-to-market 18:07: Building trust and influencing change in organizations 22:47: The shift from B2B to PLG 32:39: Where to find Madison and learn more about her work Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 10 Apr 2025 | The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis | 00:40:18 | |
Ever wonder why most bottom-of-funnel content feels generic and fails to convert? In this episode, content strategy advisor Lashay Lewis drops knowledge bombs on the critical gap between product marketing and content marketing. She breaks down why teams are working in silos, how bottom-funnel content fails when the reader knows more than the writer, and why product marketers are the unsung heroes of effective marketing.
Listen for practical frameworks on cross-team collaboration and real talk on making the scary leap from full-time to fractional success. Timespan: 02:12 Are Product Marketers Actually Marketers? 04:15 Product Marketers as Underutilized Marketing MVPs 06:41 The Problem with Siloed Communication in Marketing Teams 09:12 What is the Bottom of Funnel Gap? 12:03 Why Bottom Funnel Content Fails to Convert 14:53 Questions to Ask Different Teams for Effective Bottom Funnel Content 19:12 Lashay's Journey to Building Bottom Funnel Expertise 24:34 Transitioning from In-House to Consulting 28:06 The Benefits of Leaving In-House for Consulting 31:57 "The Pain of Staying the Same" Mindset 36:41 Building Momentum with "Micro Action, Macro Patience" 40:32 What's Next for Lashay and Where to Find Her
Rob Kaminsky and Anthony Pieri's Product Marketing Content Exit 5 Podcast Episode featuring Lashay Lewis Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 17 Oct 2024 | Why most startup positioning is mushy and what to do instead w/ April Dunford | 01:28:35 | |
Get ready for some real talk about positioning! In this episode, we sit down with the queen of positioning herself, April Dunford. If your startup’s positioning feels a little “mushy” or your product is getting compared to everyone under the sun, this episode is for you. April shares her no-nonsense approach to tightening up your message and teaching your CEO why positioning isn’t just some abstract marketing concept—it’s the foundation of your success. Whether you’re battling internal buy-in or figuring out how to stand out in a crowded market, April’s got the answers (plus a few hilarious takes on toilets and camping). Here’s what you’re missing, by not listening:
Show Notes 01:05 Meet the Hosts and Guest Introduction 01:39 April Dunford on Product Marketing 03:25 The Role of Positioning in Startups 09:17 Building Influence as a Product Marketer 23:27 Fun and Games with April Dunford 34:26 Discovering Catan: A Board Game Revelation 35:00 Building Dreams: Choosing the Perfect Cottage Location 36:10 Torture Chamber Round: Birds or Stars? 38:42 The Cardinal Sins of Product Positioning 43:33 Selling Platforms: Value Over Features 01:00:17 The Art of Persuasive Writing in Marketing 01:04:52 Career Advice for Product Marketers 01:11:01 Engage with April Dunford: Books, Podcasts, and More Resources April Dunford’s Positioning Podcast Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 15 Feb 2024 | Securing quick wins by building internal relationships w/ Collin Mayjack | 00:35:23 | |
Timestamps: 01:37: Transitioning from non-profit to tech 2:02: Collin's background as a preacher up to product marketing 4:47: Are product marketers actually marketers? 7:32: Collin's approach as a founding PMM 09:32: Defining product marketing in a new role 11:16: The importance of building relationships 12:29: Balancing short-term and long-term goals 14:30: Leadership in product marketing 16:25: The importance of building credibility 18:12: Setting boundaries and building respect 21:11: The rule of reciprocity in product marketing 23:51: Sharing and building credibility 27:38: Lightning round
Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 30 Jan 2025 | Why your messaging briefs get thrown in the trash w/ Devin Reed | 00:49:55 | |
Product marketing and content marketing—are they allies, or just frenemies in disguise? In this episode, Devin Reed (ex-Gong, ex-Clari, and host of Read Between the Lines) joins the crew to dish out his hot takes on the tension between PMMs and content marketers, why most messaging decks collect dust, and the real secret to making content that resonates.
If you’ve ever questioned whether product marketing is actually marketing (or just internal storytelling), this one’s for you. What You’ll Learn in This Episode: → The biggest mistake product marketers make when handing messaging to content teams → Why most positioning and messaging decks never make it into real-world content → The secret to testing messaging before betting big on a full campaign → How to bridge the gap between internal messaging and market-facing storytelling → The power of creative freedom—why it’s the ultimate flex in B2B marketing → The “two-sentence test” for making sure your messaging actually lands → When it’s too candid—how to balance bold positioning with market perception → How to write messaging that actually reflects what customers say Listen now to hear Devin unfiltered take on product marketing, messaging mistakes, and how to win the content game. Timestamps: 00:00 Introduction and Host Welcome 02:00 Introducing the Special Guest: Devin Reed 04:13 Devin Reed's Insights on Product Marketing 06:00 The Relationship Between Content and Product Marketing 14:51 Testing and Differentiating Marketing Strategies 23:57 Creative Freedom in B2B Marketing 26:23 Writing for Yourself: A Sales Rep's Perspective 26:57 Creating Relatable and Memorable Content 28:12 The Power of Sales Team Collaboration 28:55 The Heat Check: Testing Content Ideas 29:35 Maniacal Focus on Quality Content 29:59 The Importance of Clear and Concise Messaging 31:40 Understanding Your Audience's Language 34:37 Navigating Internal Approval Processes 36:32 Leveraging Customer Insights for Copywriting 43:14 The Creative Process: From Inspiration to Execution 48:34 Final Thoughts and Upcoming Projects Show Notes: Reed between the lines podcast Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 14 Nov 2024 | The True Role of PMMs with Rahim Kaba | 00:49:38 | |
In this next episode of We're Not Marketers, hosts Zach, Gab, and Eric are joined by Rahim Kaba, Director and Research Analyst at Gartner, to dive into the evolving role of PMM in B2B SaaS. With over 20 years of experience in the field, Rahim shares data with perspective on the function and challenges that come with it today. Key highlights include: - The Core Identity of Product Marketers: Rahim argues that product marketers are unequivocally marketers, backed by data showing 81% of PMMs report directly to marketing teams. - Shifting Expectations and Responsibilities: Learn about the changing scope of product marketing, from content creation roles to strategic leaders in positioning and storytelling. - Strategic Insights on Launch Cadences: Rahim discusses the importance of aligning release cycles with customer adoption capabilities and how to avoid launch fatigue. - Must-Have PMM Skills: Emphasis on the significance of data literacy, with tips on upskilling and resources like the Data Literacy Project. - Build Internal Influence: Best practices to clarify PMM roles through charters and RACI models to strengthen cross-functional alignment. The conversation also touches on the growth of fractional product marketers, the implications of market trends, and advice on how PMMs can elevate their strategic influence internally. Whether you're a seasoned product marketer or just starting out, this episode is packed with practical tips, valuable research insights (umm Gartner, bro), and a clear roadmap to reinforce PMM’s impact in any company. Tune in for a ‘deep-sea of research’ dive of how PMMs can thrive in today's competitive landscape. Time Stamps 02:11 Rahim's Background and Role at Gartner 03:15 Are Product Marketers Really Marketers? 07:06 Challenges and Misunderstandings in Product Marketing 09:51 The Evolution of Product Marketing 14:56 Data Literacy in Product Marketing 18:12 Impact of Layoffs on Product Marketing 21:04 Rise of Fractional Product Marketers 23:46 Specialization in Product Marketing 25:28 The Appeal of Fractional Product Marketing 27:06 Challenges and Strategies for PMMs 28:49 Effective Product Launch Strategies 33:22 Balancing Product and Marketing Priorities 34:44 The Role of PMMs in Organizations 38:06 Building a Product Marketing Charter 44:16 Using Gartner Insights Where more to follow and connect with Rahim? Gartner for High Tech LinkedIn Page Free Gartner Webinar Recording: How Growth Organizations Source Critical PMM Skills Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 24 Oct 2024 | Become Sales Best Friend with Win-Loss Analysis w/ Matthew Reeves | 00:43:09 | |
For PMMs, it can be difficult to have a good relationship with sales, especially in new roles. Win-loss analysis and interviews can be a good win when you see that close-lost column piling up on the CRM pipeline. But how can you take another responsibility on your to-do when you’re already swamped? Matthew Reeves, CEO and co-founder of GoldPan, runs a win-loss analysis agency. In this episode, he’s showing us:
Hear also the very unique take of Matthew on if product marketers are marketers, we can’t say we heard this one yet! Timespan: 00:00 Welcome to We're Not Marketers 00:19 Introducing Matthew Reeves, CEO of GoldPan 01:37 Are Product Marketers Actually Marketers? 02:49 The Evolution and Challenges of Marketing 12:21 The Importance of Win-Loss Analysis 21:31 Building Rapport Between Product Marketers and Sales 34:25 Sales Missteps and Buyer Uncertainty 34:59 Understanding Product Assessment 35:34 The Role of Risk and Values in Buying Decisions 37:01 Challenges in Product Marketing 37:48 The Importance of Win-Loss Analysis 38:39 Switching Costs and Product Marketing 40:34 Effective Sales Messaging 43:14 The Buyer-Seller Dynamic 50:06 The Value of Churn Analysis 54:29 Bad Sales Experiences 01:01:33 Closing Thoughts and Future Plans Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 19 Dec 2024 | Simplifying stories and learning in Product Marketing w/ Peter Kortvel | 00:37:33 | |
The more knowledge you have on product marketing, the better you can be an expert and have more impact on your job. Today, we’re having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1700+ subscribers). Peter has worked as a video consultant, in startups, cofounded an IoT startup and today shows us what great product marketing should look like. He has 13+ years of experience as a marketer and believes in getting things done (we appreciate it too!). In this episode, we’re covering:
So grab a beer with us and let’s chat product marketing 🫡 Timespan: 00:00 Welcome to We're Not Marketers 00:55 Meet Our Guest: Peter Kortvel 01:55 Diving into Product Marketing 09:27 The Role of Research in Marketing 14:19 Challenges in Startup Marketing 23:49 The Role of Storytelling in Video Content 24:38 Challenges of Storytelling in B2B Marketing 26:08 Understanding the Audience's Problem 28:18 The Importance of Clear Communication 31:38 Creating Aha Moments in Marketing 36:25 The Concept of Visual Cold Calling 46:24 Conclusion and Final Thoughts Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 31 Oct 2024 | The PMM Horror Stories LIVE for Halloween w/ Michele Nieberding | 00:39:15 | |
The worst thing about being a PMM is not having to launch a new product within 2 weeks, or drowning in sales decks. It’s all sharing the same trauma that people don’t understand product marketing. We’ve seen a lot of movement on LinkedIn about PMMs sharing horror stories. Michele Nieberding even did a talk about it at PMA Boston. And we were lucky enough to have her sharing them on the pod, just in time for Halloween 💀 our FAVORITE HOLIDAY 🎃 Michele, the director of product marketing at MetaRouter, spent almost a decade in product marketing and loves Halloween, we’re talking about:
Start feeling better about your role and discover horror stories for PMMs that would scare even ghouls and ghosts! Timespan: 00:00 Introduction and Sponsorship 01:02 Meet the Hosts 01:28 Special Guest Introduction 03:20 PMM Horror Stories: Introduction 06:42 Horror Story 1: The Freemium Nightmare 14:01 Horror Story 2: Enforcing Usage Limits 19:30 The Sleep Sack Nightmare 21:10 Customer Perspective on Luxury Baby Products 22:03 Manufacturing and Packaging Woes 24:26 A College Business Competition Fiasco 25:54 The Real Estate App Pricing Disaster 30:44 The Rebranding and Product Launch Debacle 37:29 Closing Thoughts and Farewell Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 22 Feb 2024 | How to use data to tell a better story in B2B | 00:38:56 | |
Timestamps: 00:24 The Importance of Data in Marketing 05:12 Effective Storytelling with Data 07:20 The Power of Positioning and Market Insight 11:57 The Balance Between Creativity and Metrics 16:42 The Challenges of Data Analytics in Product Marketing 21:17 Measuring Podcasts for Thought Leadership 24:00 The Problem of Instant Gratification 28:20 The Importance of Balance in Growth 31:26 The Role of Data in Guiding Initiatives 33:21 The Power of Gut Feeling and Hard Work
Show Notes: April Dunford Positioning Podcast Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 25 Jul 2024 | Job Roulette: When PMMs have to “bite the bullet” while job hunting | 00:52:13 | |
Timestamps: 01:36 PMM jobs and LinkedIn trends. 03:00 Discussion about job application experiences and interview etiquette. 05:00 Gab shares a story about a go-to-market assignment. 08:00 Eric shares a story about interviewing with a competitor. 12:00 Zach shares a story about a poor recruiting experience. 16:00 Eric discusses a job that ended up being a bad fit. 19:00 Discussion on hiring practices and candidate experiences. 22:00 Importance of clear expectations and roles in hiring. 24:00 The value of specific hiring criteria and trust in the hiring process. 27:00 The benefits of private communities for job searching. 30:00 Gab's experience with irrelevant job postings. 33:00 Eric and Zach discuss the value of consulting and contracting as a career approach. 36:00 Final thoughts on hiring practices and candidate experience. 40:00 Additional anecdotes and reflections on job search experiences. 45:00 Tips for navigating the PMM job market. 50:00 Closing remarks and promotions for the newsletter and sponsors. 52:00 Outro and end of episode.
Show Notes: Inc Authority (LLC Formation) Healthy Competition Community Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 04 Jan 2024 | Why most startup homepages in B2B SaaS suck w/ Anthony Pierri | 00:33:16 | |
Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/ FletchPMM Website: https://www.fletchpmm.com/ Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ct
Timestamps 01:41 - How Anthony predict if a client project will go well 02:21 - Why referrals don't work for FletchPMM 03:41 - Anthony LinkedIn GTM strategy and how they attract clients 06:50 - Are product marketers, actually marketers? 09:33 - VCs without marketing background are shaping bad homepage messaging 18:35 - How FletchPMM works with in-house marketing teams 21:16 - Why is there so much bad messaging in B2B marketing 24:30 - The Beachhead Approach for your homepage 28:15 - How to find and connect with Anthony Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 09 Jan 2025 | Bet on Yourself: Lessons from Going Fractional as a PMM | 00:56:41 | |
Are you ready to take the leap into fractional work? In this episode of We're Not Marketers, Gab, Zach, and Eric dive into the realities, challenges, and triumphs of betting on yourself as a fractional Product Marketing Manager (PMM). They explore:
From navigating imposter syndrome to celebrating small wins, this conversation is packed with practical tips and inspiring insights to help you find your footing and take control of your career. Whether you're a PMM considering the fractional path or a solopreneur looking to sharpen your approach, this episode offers the advice and encouragement you need to bet on yourself and thrive. 🎧 Tune in now and discover why "no one is coming to save you"—and how that's the best news yet. Show Notes 00:00 Introduction and Welcome 00:27 Betting on Yourself: The Fractional Route 01:15 Personal Experiences and Challenges 02:42 Unlearning In-House Habits 04:29 The Importance of Confidence and Mindset 09:36 Sales and Client Management 17:35 Intentional Trade-Offs and Financial Stability 30:40 Evolving Your Process and Building Confidence 31:34 Navigating Isolation and Finding Support 33:24 Balancing Work and Personal Life 34:43 Reframing Challenges and Embracing Growth 39:05 The Power of Community and Shared Experiences 43:48 Crafting Your Unique Offer and Building Foundations 47:42 Obsession and Dedication: The Path to Success 51:50 Final Thoughts and Reflections Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 21 Nov 2024 | Become an Unignorable PMM by finding your superpower | 00:30:46 | |
Ever felt like a misfit in product marketing? You’re not alone. In this episode of We’re Not Marketers, hosts Gab, Zach, and Eric dive deep into a hot topic for PMMs: discovering and honing your unique superpower to stand out in your role. Whether you're a product marketing veteran or new to the field, this conversation is packed with timeless advice, relatable stories, and strategies to help you identify your strengths and position yourself effectively. What’s Inside This Episode?
Who’s This Episode For? Key Takeaway: Show Notes 00:00 Introduction and Welcome 01:01 Casual Banter and Golf Talk 01:49 Understanding Your PMM Role 02:26 Personal Experiences in Product Marketing 03:33 Finding Your Competitive Strength 04:48 Exploring Different Aspects of PMM 06:57 Overcoming Imposter Syndrome 07:51 Leveraging Your Superpower 09:34 Practical Advice for PMMs 14:29 The Importance of Confidence 23:24 Final Thoughts and Conclusion Sponsor Zach Messler with Clarityrules.com Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 03 Oct 2024 | Are Product Marketers the Future CMOs? w/ Jeff Chase | 00:45:33 | |
In this episode of We're Not Marketers, we sit down with the one and only Jeff Chase, Director of Brand and Product Marketing at Vitally.io, who drops a major hot take—product marketers aren’t marketers (wait, what?!). But Jeff doesn’t stop there. He believes PMMs are the future leaders of marketing, and he’s got the experience and insights to back it up. Tune in as we dive into the evolving role of product marketers in B2B SaaS. From positioning and messaging to why PMMs have the potential to become CMOs, Jeff shares his journey and unique approach to blending product and brand marketing. We also tackle the age-old question: how can PMMs build better relationships with their brand teams? Whether you're a PMM ready to shake up your organization or just curious about where this role is headed, this convo is one you don’t want to miss:
Time Stamps 00:00 Introduction and Host Intros 00:56 Special Guest Introduction: Jeff 02:02 Are Product Marketers Actually Marketers? 04:35 The Future of Product Marketing 08:55 Building Cross-Functional Relationships 10:48 The Role of Brand Marketing 14:30 Hiring and Leadership Insights 36:21 Dealing with Competitors 43:46 Conclusion and Sign-Off Show Notes Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 30 May 2024 | PMM training: how to stay relevant in product marketing | 00:35:03 | |
Timestamps: 00:00 Introduction and Host Introductions 01:18 The Importance of Training in Product Marketing 01:54 Identifying Unique Superpowers 07:18 The Value of Formal Education and Certifications 16:42 Applying Knowledge in Real-World Scenarios 19:41 Leveraging Data Analytics in Product Marketing 26:13 Continuous Learning and Networking 33:01 Conclusion and Newsletter Promotion
Show Notes:
Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 14 Mar 2024 | Don’t review messaging internally, message test instead w/ Peep Laja | 00:36:24 | |
Timestamps: 01:39 The role of product marketing in the B2B landscape 03:14 Why website ownership and conversion rates matter for PMMs 04:42 Challenges and strategies to be aware when managing website messaging 06:52 The evolution and future of message testing 07:22 CEO's Role as a product Marketer in Startups 09:53 Why messaging is underestimated in B2B 13:05 Message testing and market trends 16:24 Advices for solo PMM on messaging 19:38 How to improve your message clarity and relevance 20:56 How to leverage customer feedback with your messaging 24:29 How Peep is building influence and engaging on LinkedIn 26:43 What makes Spryng different from other B2B events 29:42 The Messaging Torture Chamber 34:19 Where to find Peep and learn more from him
Show Notes:
Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 13 Jun 2024 | The most important role in B2B marketing w/ Dave Gerhardt | 00:44:26 | |
Timestamps: 01:05 Dave's Journey and Podcasting Tips 04:18 The Importance of Product Marketing 06:16 Early Stage Marketing Strategies 13:29 Building Trust and Influence in Startups 20:24 Positioning and Messaging Challenges 24:42 Addressing the Decline in Win Rate 25:24 Importance of Executing Positioning 25:57 Casual Conversation and Personal Interests 26:58 Messaging Torture Chamber 27:31 Marketing Strategies: Brand vs. Content 29:14 Event Marketing Insights 30:59 Simplifying B2B Marketing 34:38 The Role of Podcasts in B2B Marketing 41:23 Conclusion and Upcoming Events
Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 20 Jun 2024 | The one word most miss in “product marketing” w/ Becky Trevino | 00:41:16 | |
Timestamps: 0:00 The one word most miss in "product marketing" with Becky Trevino 00:16 Introduction and Hosts Banter 01:08 Introducing Special Guest Becky Trevino 01:55 Becky's Career Journey and Unique Perspective 02:49 Are Product Marketers Actually Marketers? 05:05 Defining Product Market Fit 07:44 Product Marketing Superpowers 10:12 The Art of Storytelling in Product Marketing 15:31 Torture Chamber: Tough Choices in Product Strategy 19:08 Should Product Marketing Live Within Product? 22:38 Building Strong Relationships with Product Managers 23:09 Navigating New Challenges in a New Role 24:50 Leading Commercial Reviews and Gaining Respect 26:03 Balancing Technical and Marketing Perspectives 27:55 The Role of AI in Product Marketing 33:33 Balancing Present Offerings with Future Roadmaps
Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 11 Jan 2024 | Driving Revenue: Why PMMs should move away from leads | 00:40:09 | |
Timestamps: 00:55 - How PMMs should drive revenue 05:46 - The focus on leads vs. the focus on revenue 08:18 - How to make sure PMMs drive revenue 10:45 - Why stakeholders don't understand the impact of messaging 16:16 - Balancing strategic projects with tactics as a PMM 22:46 - How to manage ongoing requests 27:38 - How to enforce a research phase on strategic projects 31:50 - How to help change priorities internally 35:46 - What to do if you're doing more lead gen than revenue capture?
Show notes: Olivine and Winter - B2B Messaging Course
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| 07 Dec 2023 | Sales Enablement: What sellers want from product marketers | 00:16:46 | |
Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message. Sellers feel no different about PMMs. 90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. (LinkedIn, 2020). It’s astounding! How can two professions, most focused on the customer persona, stand at odds like Will Ferrell & John C. Reilly in 2008’s Stepbrothers? in this next episode, our co-hosts speak on the most common challenges between marketing and sales teams. How to navigate those dynamics to be a better friend to sellers that PMs can’t get from any product roadmap. And, the co-hosts share tips you can use to foster instant karma points with your selling partners.
Time Stamps: 00:16 Introduction and Discussion on Marketing and Sales Silos 01:11 The Challenges of Being a Solo Marketer in a Startup 01:31 The Misunderstanding of Product Marketing’s Role 02:45 Sales Leaders’ Perspective on Marketing and Sales Goals 04:19 Strategies to Elevate Authority with Sales 05:02 The Importance of Crafting Effective Messaging 06:59 The Role of Product Marketing in Assisting Sales 10:50 The Value of Repetition and Persistence in Marketing 11:35 The Struggles and Solutions in Sales Enablement 13:50 Conclusion: Breaking Down Silos and Building Team Comradery Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 10 Oct 2024 | PMMs and the Art of Juggling Everything: Balancing Work, Life, and Mental Health | 00:31:22 | |
Dealing with the chaos of being a PMM while trying to balance the rest of your life? You’re not alone. In this candid episode of We're Not Marketers, Zach, Eric, and Gab dive into the realities of managing life as a Product Marketing Manager, whether you're in-house or fractional. From overwhelming work expectations to the struggle of balancing personal life, the team discusses how to protect your mental health while handling an always-on work culture. They share personal stories, tips like setting boundaries, removing work apps from phones, and practical advice on how to deal with burnout. If you're feeling the strain of managing your career, relationships, and self-care, this episode is a must-listen. Key takeaways include:
Tune in to hear the team's perspectives on how to reclaim balance and stay sane as a PMM.
00:00 Introduction and Sponsor Message 01:02 The Challenges of Being a Product Marketer 02:22 In-House vs. Fractional Product Marketing 04:45 Balancing Work and Personal Life 07:41 Setting Boundaries and Mental Health 22:02 Productivity Tips and Techniques 30:50 Conclusion and Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 01 Aug 2024 | Embracing the Misfit: Emma Stratton's guide to “smart” product marketing | 00:50:54 | |
Timeline: 00:17 - Meet Emma Stratton: Life Coach and Messaging Expert 03:03 - Are Product Marketers Actually Marketers? 06:45 - Embracing the Misfit Identity in Product Marketing 12:15 - Handling Messaging Challenges and CEO Fears 21:05 - Transitioning to Entrepreneurship: When is the Right Time? 26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers 32:35 - Avoiding Company Politics and Aligning Teams 38:15 - Real-life Example: Messaging for an Australian Data Company 45:07 - Emma’s Upcoming Book: Make It Punchy 47:10 - Torture Chamber Game: Cringey Marketing Terms 55:00 - Final Thoughts and Staying Connected with Emma
Show Notes: Follow Emma Stratton on LinkedIn Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 13 Mar 2025 | From SDR to CMO: Why the best sellers are marketers w/ Kyle Coleman | 00:44:51 | |
Product marketers with a sales background often feel like they have a superpower. The opposite is even truer. Kyle Coleman, CMO at Copy.ai, says yes—and he’s got the career journey to back it up. From SDR to marketing exec, Kyle breaks down why sales and marketing are inseparable, how storytelling (not the best product) wins markets, and why staying close to revenue is the key to career growth. Plus, he shares how he personally closed $350K in outbound sales while leading marketing. ✅ Why storytelling—not features—wins markets (just ask Salesforce). ✅ The biggest mistake most product marketers make when trying to prove their impact. ✅ Sales and marketing: two sides of the same coin or completely different beasts? ✅ Why the best PMMs own the revenue conversation. ✅ The "ivory tower" trap that kills product marketing impact. ✅ Kyle’s secret to getting buy-in from execs for category creation (hint: 75+ interviews). ✅ A real-life sales deck fail—and how Kyle fixed it by actually selling. ✅ The #1 piece of career advice for product marketers who want to be CMOs. If you're a product marketer aiming for the CMO seat, this episode is your playbook. 🔥 Timespan: 00:00 Introduction to the Podcast 00:16 Meet the Hosts 00:56 Introducing the Guest: Kyle Coleman 01:53 Are Product Marketers Actually Marketers? 04:18 Sales and Marketing: A Unified Perspective 05:40 Kyle's Journey from SDR to CMO 07:42 The Importance of Staying Close to Revenue 12:10 Internal Buy-In and Category Definition 15:11 Advice for Aspiring CMOs 19:12 Using AI in Marketing Strategy 21:28 AI in Sales Enablement 22:40 Impact Over Quantity 23:57 Real-World Example: Transitioning to Enterprise 25:49 Hiring the Right Product Marketer 30:29 Marketing as a Leadership Function 34:51 Advice for Product Marketing Candidates 39:06 Kyle's Side Projects and Copy AI 41:45 Final Thoughts and Career Growth Tips Show Notes: Christopher Lochhead’s "Position Yourself or Be Positioned" Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 11 Jul 2024 | Build an internal brand, using CI w/ Patrick Wall | 00:35:14 | |
Timestamps 1:00: Introduction of Pat Wall 5:00: Role of product marketers 7:00: CI and product marketing 8:30: Evolution of CI in Pat's career 10:00: Building a CI program 13:00: Effective sales enablement 15:00: Internal branding 17:00: "Torture Chamber" game 20:00: Engaging sales teams 24:00: Impactful enablement sessions 26:00: Leveraging top performers 28:00: Integrating CI and product marketing 30:00: Tips for building a CI program 32:00: Pat’s future projects 34:00: Thank you and closing remarks
Show Notes Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 20 Feb 2025 | RECAP - How to build influence as a PMM in 2025 | 00:22:18 | |
In this special recap, we dive into what it really means to be a product marketer in the ever-evolving B2B SaaS space—from defining the role to gaining the trust of executives and product teams. Hear first-hand advice on establishing boundaries, shaping product roadmaps, and showcasing your unique value. Tune in to discover how you can go from feeling misunderstood to being the unignorable voice in your organization.
This episode is featuring episodes clips from Tamara Grominsky, Dave Gerhardt, and April Dunford. Give it a listen prior to season 4 launching in 2 weeks! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 23 May 2024 | What B2B product marketers can learn from B2C w/ Carlota Güell | 00:28:31 | |
Timestamps 00:00 Introduction and Host Intros 01:07 Meet Our Guest: Carlota Guell 03:28 Are Product Marketers Actually Marketers? 08:18 B2B vs B2C Marketing Insights 20:36 The Emotional Buying Pyramid 24:22 Fun Lightning Round with Carlota 26:43 Closing Remarks and Where to Find Carlota
Show Notes Product Marketing Stories podcast Carlota Guell's LinkedIn profile
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| 12 Dec 2024 | 3 different ways of making your mark as a founding PMM? (especially when everything is against you) | 00:45:48 | |
Making your mark as a founding PMM is very difficult, especially when the role itself has an identity crisis. That’s why we’ve asked three product marketers from our audience to join us to talk about their experience, and how to prove themselves valuable (especially when everything wants you to fail) This week, we’re inviting Shoshana Kordova, Aphrodite Brinsmead, and Elliott Rayner to discuss the multifaceted role of product marketing In this special episode, we’re covering:
This episode was made special because we’ve asked our listeners to join us and they accepted, so please, give us feedback and send us messages! We read everything 👀 (except if it’s outbound requests, then Eric will ban you immediately) Timestamps: 01:39 Introducing the Guests 05:01 Are Product Marketers Actually Marketers? 07:34 AI in Product Marketing 18:56 The Identity Crisis of Product Marketing 23:14 Rebranding Product Marketing: A Controversial Move 23:45 The Role of Founders in Early Product Marketing 24:36 The Importance of Product Marketing in Today's Market 26:18 Explaining Product Marketing Through Its Absence 27:06 Challenges of Being a Founding Product Marketing Manager 32:50 The 30-60-90 Day Plan Debate 38:00 Selling the Value of Product Marketing 46:02 Final Thoughts and Where to Find More Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 07 Mar 2024 | How PMMs can tie revenue with competitive intelligence w/ Clara Smyth | 00:35:05 | |
Timestamps: 02:47 Clara's Journey into Competitive Intelligence 03:45 Are Product Marketers Actually Marketers? 05:10 The Role of Competitive Intelligence in Revenue Generation 08:01 The Importance of Being Selfless in Product Marketing 10:33 Ideal Structure for Competitive Intelligence 13:02 Misconceptions about Competitive Intelligence 16:22 The Power of Competitive Intelligence Newsletters 19:21 Building a Content Creation Team 21:31 Investing in Competitive Intelligence 25:23 The Evolution of Competitive Intelligence 28:20 Handling Internal Requests and Prioritizing Competitors 34:00 Special Projects and Where to Find Clara
Show Notes: Back Office to Boardroom Spotify Back Office to Boardroom Apple Podcasts Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 25 Jan 2024 | How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell | 00:36:24 | |
Timestamps: 04:14: Are product marketers actually marketers? 08:15: What is easier: being a generalist PMM or a specialist like in CI? 12:05: Is it easier being in competitive intelligence than product marketing? 15:03: Does category creation matter in competitive intelligence? 19:30: Biggest mistakes you can make on competitive intel 24:20: How to command respect as a PMM 28:12: How to break into CI as a PMM 38:35: Where to find and learn more about Andy
Show Notes: Ready for launch {March Cohort}
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| 29 Feb 2024 | Let’s get clear about product messaging w/ Zach Messler | 00:56:57 | |
Timestamps:
01:30 Zach Messler's Background and Journey 03:20 The Big Question: Are Product Marketers Actually Marketers? 09:26 Zach's Philosophy and Approach to Marketing 18:27 The Importance of Clarity in Messaging 20:11 The Hierarchy of Clarity 24:56 The Power of Context in Messaging 30:31 The Importance of Context in Problem-Solution Approach 31:44 The Role of Product Marketers and Its Challenges 32:28 Strategies to Enhance Product Marketing Role 33:12 The Power of Negotiation in Product Marketing 37:31 The Impact of Trade Shows in Product Marketing 39:52 The Art of Messaging in Product Marketing 48:23 The Essence of Product Messaging
Show notes: Never split the difference by Christopher Voss Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 27 Jun 2024 | Segmentation: How to deal with "let's get everyone" as a target | 00:45:33 | |
Timestamps: 00:52 Discussing Target Audience 01:40 Horror Stories of Target Audience 05:14 Challenges in Messaging and Segmentation 14:23 Examples of Poor Market Segmentation 21:49 Effective Segmentation Strategies 32:15 The Power of Storytelling 34:35 Understanding Your Audience 38:19 Innovative Research Techniques
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| 27 Mar 2025 | Why most message testing is complete BS (and how to fix it) | 00:38:52 | |
Is your message testing just throwing random ingredients into a pot and hoping it tastes good? In this no-holds-barred episode, the boys tackle the chaos of message testing and why most PMMs are doing it wrong. From useless A/B tests with tiny sample sizes to executives demanding "just one more tweak," we dive into what actually works. Tune in for laughs, practical frameworks, and why your mom's cooking method isn't a valid messaging strategy. We're covering:
If you've ever sat through a meeting where someone suggested "Let's A/B test it" for a campaign going to 150 people, this episode will either validate your frustration or completely change how you work. Either way, your next messaging project just got a whole lot more effective.
01:39 Question: How Many PMMs Actually Test Messages? 02:31 Why A/B Testing Is Often the Wrong Approach 04:00 Statistical Significance and Sample Size Problems 05:58 Testing Text vs. Testing Visuals 06:05 Messaging as Strategy vs. Tactical Implementation 09:01 Differentiating Message Testing from A/B Testing 12:15 The Commitment Problem in Marketing Decision-Making 16:16 How Trade Shows Can Validate Positioning and Messaging 19:45 Message Testing to Define Product Uniqueness 22:00 Eric's Process Misstep: Jumping to Experimentation Too Soon 27:45 The Scientific Method in Message Testing 29:01 The Gumbo Analogy: Why Most Marketing Isn't Replicable 34:15 Isolating Variables in Message Testing 35:36 Building a Strong Hypothesis Framework 38:25 Gab's Message Testing Resources (Message Market Fit) 41:30 The ROI of Message Testing and Business Consequences 44:35 Final Thoughts and Key Takeaways
Victoria Rudi's Messaging Frameworks Freckle.io - The Clay alternative talked in the example Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 06 Jun 2024 | The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko | 00:35:43 | |
Timestamps 00:20 Guest Introduction: Anna Borbotko 06:17 TomTom's Evolution and Market Strategy 10:25 Challenges and Strategies in Enterprise Product Marketing 12:48 Cold Outreach Pilot Program 16:27 Enterprise vs. Startup Dynamics 18:30 The Evolution of Software Buying 19:13 Challenges in the Automotive Industry 19:32 Simplifying the Buying Process 20:47 Sales and Buyer Enablement 23:25 Marketing's Role in Buyer Enablement 26:15 The Importance of Effective Collateral 29:44 The Torture Chamber 33:17 Anna's Initiatives and Final Thoughts
Show Notes:
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| 07 Nov 2024 | Becoming the PMM 2.0: Advocacy, AI, and Product Strategy w/ Jess Petrella | 00:31:28 | |
The role of the PMM is evolving and requires us to always adapt and be knowledgeable on new tech and initiatives. It can make a difference between a product marketer who is valuable and stack influence vs. someone who’s on the layoff list. Someone who keeps pushing the limit of practical product marketing and leveraging projects short-cuts to ship more is Jess Petrella, Senior Product Marketing Manager (PMM) at ZayZoon, and she has an amazing take on becoming an efficient PMM. We discussed how AI can enhance the PMMs' capacity to analyze data and analyze opportunities, the importance of proximity with product teams, and the skills necessary for PMMs to co-create product roadmaps. The episode provides practical advice for aspiring PMMs and reflects on how to navigate better the challenges of the profession, from someone who just built the function from scratch. We talk about:
Discover how you can build more influence as a PMM with the help of AI!
01:04 Discussing Product Marketing and Launches 02:16 Are Product Marketers Actually Marketers? 03:15 The Evolution of Product Marketing 05:21 Building Influence as a Product Marketer 17:43 Leveraging AI in Product Marketing 28:53 Conclusion and Farewell Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 05 Dec 2024 | From Jack of All Trades to Niche Mastery in PMM, with Rob Kaminski | 01:03:19 | |
Episode Description: In this episode of We're Not Marketers, we’re diving deep with Rob Kaminski, one-half of the dynamic duo behind Fletch PMM. Rob’s journey is a masterclass in transitioning from a generalist’s toolkit to a hyper-focused niche, unlocking unparalleled expertise along the way. Together, we explore the unconventional path that led Rob and his co-founder Anthony Pierri to redefine positioning and messaging for early-stage SaaS companies, focusing on the all-important homepage. What you’ll learn:
Whether you’re a product marketer looking to sharpen your craft, an aspiring fractional PMM, or just curious about what it takes to truly differentiate yourself in a crowded market, this episode is packed with insights, inspiration, and actionable advice. Tune in to hear Rob’s honest, no-holds-barred take on finding your focus and making it count. Show Notes 01:34 Introducing the Special Guest: Rob Kaminski 02:32 Rob Kaminski's Career Journey 04:36 The Role of Product Marketers 06:25 Challenges in Product Marketing 07:50 Importance of Execution in Strategy 10:41 Navigating Internal Influence 13:46 The Value of External Perspectives 17:58 Building a Fractional Service 19:57 Experimentation and Iteration 24:14 Starting and Scaling a Fractional Business 34:49 Cold Outreach and Building Expertise 35:47 The Power of Niching Down 37:51 Partnership Dynamics and Decision Making 41:57 Creating Forcing Functions and Urgency 43:51 The Importance of Specialization 50:56 Positioning and Messaging Strategies 59:42 Closing Thoughts and Farewells How to connect with Rob Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 09 May 2024 | Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei | 00:47:40 | |
Show Notes 0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei 00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries 00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro 03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers 06:07 Mastering Product Marketing: Strategies for Success and Growth 10:15 The Torture Chamber Game: Tough Choices for a Product Marketer 21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs 21:39 Navigating the Challenging Job Market: Strategies and Insights 22:51 Differentiation in Job Applications: Standing Out in a Competitive Market 23:37 Career Switching Advice: Embracing Stepping Stone Roles 24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement 27:15 The Importance of Differentiation Throughout the Hiring Process 32:03 Advocacy and Representation: Addressing Underrepresentation in Tech 38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace 44:07 Yi Lin's PMM Superpower and Final Thoughts
Resources: Courageous Careers Newsletter Positioning for Growth podcast Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 14 Dec 2023 | How to be the founding PMM your B2B startup respects w/ Jason Oakley | 00:34:53 | |
Jason LinkedIn: https://www.linkedin.com/in/oakleyjason/ PMM Files Website: https://pmmfiles.com/ The Productive PMM Website: https://productivepmm.com/ Ready for Launch Course: https://maven.com/course-crew/readyforlaunch
Timestamps: 02:08 Are PMMs actually marketers? 03:43 The biggest challenge of founding PMMs at early-stage startups 05:38 How to prioritize to be a more productive PMM 15:34 Why Jason started ProductivePMM 18:56 Important skills of founding PMMs 23:47 The fundamentals of product marketing and how they back up strategy and execution 26:46 Most common pitfalls for product launches 32:14 Where to find Jason and to get more information
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| 15 Aug 2024 | Why being misunderstood in Product Marketing is actually your superpower | 00:35:58 | |
After 29 episodes, we’re finally closing down our season 2 and we’re taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS. Being misunderstood isn’t the problem, it’s the apathy from colleagues and management regarding our roles and responsibilities. But we should be proud of being misfits because it’s our uniqueness that can have a real impact on our jobs. All we need is more influence and less apathy. In this episode, we’re going back on why we started the pod, how we’re researching our market, find new episode topics, and a special way on how you can be on the pod for upcoming seasons: → The key takeaways from this season that every PMM should know → Our thoughts on the future of Product Marketing and what’s on the horizon → What is the misfit madness and how can you be a special guest Tune in for the last time of season 2, and enjoy a monthly break of not hearing us talk about product marketing 🙃 Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 03 Apr 2025 | Winning at Win-Loss: Why real research beats sales rep excuses w/ Ryan Sorley | 00:40:36 | |
Is your win-loss data just expensive fiction written by your sales team? In this episode, Ryan Sorley (ex-Forrester, ex-Gartner) joins the crew to expose the hard truth about buyer research. From ripped jeans costing deals to bootstrapping a business while juggling kids and payroll, Ryan doesn't hold back on his journey from corporate misery to specialized success. Oh, and we uncovered the stupidly simple reason most product marketers fail at research. Tune in for honest laughs, real insights, and maybe a wake-up call about your "data." In this episode, we're covering:
Check out his new book Blindspots on Amazon too! Timestamps: 01:00 Introducing Ryan Sorley, Win-Loss Research Expert 02:36 Are Product Marketers Actually Marketers? 04:15 Ryan's Take on Product Marketing as Research 06:45 The Importance of Intentional Research 10:00 The "Superpower" of Win-Loss Analysis 12:34 The HubSpot Ripped Jeans Story 17:15 Ryan's Entrepreneurial Journey 19:00 The NJ Turnpike Moment: When Ryan Knew Corporate Life Wasn't for Him 21:00 How Ryan Discovered the Win-Loss Opportunity 23:45 Ryan's Transition from Gartner to Entrepreneurship 27:00 What's the Minimum Viable Plan for Going Solo? 30:00 The "Squad Life" Approach to Client Relationships 34:00 The Dark Times: Managing Cash Flow and Contractors 39:00 Specialization vs. Generalization in Consulting 42:45 Ryan's New Book: "Blind Spots" (Launch April 1st) 44:30 Closing Remarks and Farewell
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| 28 Nov 2023 | How to Create Value as a PMM | 00:10:11 | |
This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations. Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for having a centralized decision-maker in positioning and messaging. They discuss the growing specializations in product marketing and highlight the urgency for product marketers to align their interests and job expectations with these evolving roles. Our co-hosts also highlight the upcoming ‘product marketing superstar’ guests who’ll be in later episodes to share their experience and expertise in being rockstar PMMs.
Sections: 0:00 How to fortify the value as a PMM in your org when you’re at your wits end. 00:28 Why prior experience matters to how you view product marketing 01:33 Why we wanted to create this podcast, in the first place. 03:15 Learning from PMMs, a few steps ahead of you. 05:05 Future of PMM and sense of belonging in your career today Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 28 Mar 2024 | How we've reached 2500 podcast downloads in 4 months with a $300 budget | 01:06:43 | |
Timestamps: 01:45 WNM origin story 05:40 How we came up with the name 14:00 The skeleton branding 26:09 Consistency and humor in our marketing 31:28 Consistency in podcasting 34:43 Our differentiation and favorite guests 48:10 Survey results with Adam McQueen from Klue 01:03:14 Final verdict and end of the podcast?
Show Notes: The original We’re Not Marketers post
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| 02 May 2024 | Why we faked the pod’s “end of life” last month? Emotional engagement. | 00:35:24 | |
Timestamps: 00:00 Welcome to Season 2: The Unforgettable Comeback 00:55 The Big Reveal: Why We Faked Our Podcast's Death 02:59 Emotional Engagement and Its Impact 05:22 The Aftermath: Listener Reactions and Personal Reflections 12:53 Introducing the Newsletter: A New Way to Engage 15:52 The Misfit Community: Engaging with Our Audience 17:17 Kicking Off with Casual Banter 17:48 Deep Dive into Emotional Engagement 20:02 Exploring Product Marketing Challenges 24:58 Personal Growth and Professional Evolution 27:05 Embracing the Consulting Journey 33:06 Wrapping Up and Looking Forward
Show notes: Dying 4 Influence Newsletter Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 17 Nov 2023 | Trailer - Season 1 | 00:01:09 | |
Launch trailer for the first episode of We're Not Marketers Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 18 Jan 2024 | Why great PMMs would be terrible CMOs w/ Tamara Grominsky | 00:28:42 | |
Timestamps: 00:54: Are product marketers actually marketers? 02:26: PMM would be terrible CMOs 03:36: The ideal reporting structure for product marketers 05:21: How to create good product marketing fundamentals 09:00: Balancing strategy and execution 15:44: How much important is copywriting for PMMs? 18:53: Defining product marketing within your organization 23:04: Category creation and Tamara’s take 24:41: Evaluating a product marketing role
Show Notes: Ready for launch {March Cohort}:
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| 23 Jan 2025 | Building We're Not Marketers 💀 The Podcast Origin Story | 00:39:02 | |
Ever wondered how a band of misfits turned shared frustrations into a thriving podcast? In this episode, we’re sharing our origin story, revealing how they met, bonded over common pain points in the product marketing world, and turned candid conversations into a platform that challenges industry norms. Packed with spicy takes, behind-the-scenes laughs, and actionable advice, this episode is a testament to the power of finding your people and staying true to your vision.
Tune in to discover why authenticity, fun, and a unique point of view are the ultimate game-changers. Timestamps: 00:00 Introduction and Episode Context 01:32 Meet the Hosts 01:59 How We Met and Formed the Podcast 02:34 The Organic Evolution of the Show 04:13 Challenges and Dynamics of Product Marketing 06:52 Developing a Unique Point of View 09:46 Contrarian Perspectives and Testing Ideas 12:57 The Role and Identity of Product Marketers 21:11 Positioning and Future of Product Marketing 24:23 Tattoos in the Workplace: A Changing Perspective 25:09 Belief in Our Mission: Every Day Commitment 26:08 Navigating Skepticism and Valuing Disagreement 26:51 Embracing Learning and Marketing Communities 30:04 The Freedom of Creative Expression 35:03 The Importance of Fun in Work 40:40 Stoic Wisdom and Final Thoughts Show Notes: Navattic - State of the Interactive Demo 2025 Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 18 Jul 2024 | Boldness—What that should look like in B2B PMM w/ Julien Sauvage | 00:41:08 | |
Timestamps 00:43 Introducing of Julien Sauvage 01:57 Are Product Marketers Actually Marketers? 06:41 The Role of Boldness in Marketing 14:06 Event Branding Success at Clari 17:17 The Einstein Smart Speaker Flop 20:24 Reflecting on Dreamforce's Gimmicks 22:38 The Importance of Data in Product Marketing 24:43 Challenges and Realities of PMM 30:31 The Role of Copywriting in PMM 38:59 Final Thoughts and Farewell
Show Notes : Content That Converts guide (by Devin Reed) Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 20 Mar 2025 | Doing more with less as a solo PMM w/ Michele Nieberding | 00:48:56 | |
We have a rule here: Never get the same guest twice. Well, we’ve just broken it now because we’re getting Michele Nieberding for the 2nd time! The Director of Product Marketing at Metarouter, the Martech queen and two-time Top 100 PMM, returns to challenge one of the biggest assumptions about product marketers. We dive into the blurred lines between PMM, marketing, and product teams, why some org structures set PMMs up for failure, and how AI is reshaping the role. Plus, Michele drops tactical insights on working with sales, disqualifying bad leads, and scaling impact as a solo PMM. We’ve talked about:
🔊 Stay tuned for Michele’s must-know AI hacks, plus the biggest PMM trends shaping 2024! Timespan: 00:59 Introducing the Guest 02:36 Are Product Marketers Actually Marketers? 04:15 Sales and Marketing Insights 09:45 AI in Product Marketing 20:45 Working with Sales Teams 25:13 Navigating Competitor Analysis 26:19 Disqualifying Bad Fits 28:16 Sales Reps and Disqualification 29:01 The Buffet Analogy 33:27 The Anti-ICP Concept 36:21 Sales and Marketing Alignment 42:40 Future Trends in Product Marketing 48:04 Closing Remarks and Farewell
Gong.io (for sales call analysis) Perplexity AI (for deep research) Notebook LM (Google AI-powered research tool) Gamma AI (Instant slide deck generator) BuyWords (on-demand copywriting agency) AgentGPT (AI agents for research & automation) Prompt Genie (Optimized AI prompting tool) Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 19 Sep 2024 | Finding your special sauce as a Fractional PMM w/ Megan Pratt | 01:00:54 | |
There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉 The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment. Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM. Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:
So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no. Timespan: 00:00 Introduction and Hosts' Banter 01:14 Introducing Special Guest Megan Pratt 06:09 The Value of Product Marketing 21:26 Personal Insights and Career Growth 26:25 Transition to Fractional Work 26:31 Challenges and Misconceptions of Going Fractional 30:48 Messaging Best Practices 31:13 Clarifying Roles and Responsibilities 32:23 Setting Boundaries in Freelancing 33:42 The Importance of Saying No 36:34 Building a Freelance Pipeline 50:56 Common Gaps in Product Marketing 59:42 Conclusion and Final Thoughts Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 01 Feb 2024 | How PMMs can "bounce-back" from layoffs | 00:35:32 | |
Timestamps: 01:17: Eric's layoff experience 04:12: Zach's layoff experience 10:24: The state of layoffs and product marketing in the US 12:34: Taking the solopreneur road after being laid off 14:00: The stress of the first 90 days as a PMM 15:53: Specialist vs. generalist PMM 18:27: How to position yourself as a PMM and be memorable 22:31: How can you make your next job search a success
Show Notes: Product Marketing Alliance Salary Report Personal Positioning from Tamara Grominsky Practical Positioning Guide from Jess Petrella TealHQ.com - CRM for job search Lavender AI - How to write great email to hiring managers Aligned - Digital Salesroom to showcase your work Healthy Competition - CI Community PMMCamp - Product Marketing Community
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| 26 Sep 2024 | How to get mad respect from your colleagues w/ Jarod Greene | 01:28:36 | |
In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace. When you let Jarod cook (#lethimcook) and you’re gonna get…
Time Stamps 00:00 We're Not Marketers (S3) - Jarod Greene 01:00 Welcome to Season Three! 01:46 Introducing Gerard Green 03:01 From Teaching to Marketing 05:15 The Role of Product Marketers 07:15 Becoming a CMO 18:03 Content with Context 22:19 Co-Creating with Sales 28:20 The Content Production Dilemma 29:07 The Importance of Research in Marketing 30:27 Primary vs. Secondary Research 31:22 Leveraging Data for Decision Making 39:43 Integrating AI in Marketing Strategies 43:34 The Reality of Product Market Fit 51:21 Upcoming Projects and Events Show Notes UNXPCTD - Explore way AI is revolutionizing B2B Sales Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 06 Mar 2025 | How to deliver outcome-based metrics as a PMM orchestrator w/ Chanel Chambers | 00:42:29 | |
We’re kicking off season 4 with Chanel Chambers, VP of Marketing at Lakeside Software. As a product marketing leader and past music teacher, she’s joining us to break down the role of product marketing, why it's central to a business’s success, and how PMMs can increase their influence. From jazz improvisation to AI-driven business strategies, Chanel shares fresh insights on how product marketers can start treating their role with a business holistic approach and how to create credibility internally AND externally. We’re talked about: 🔹 Why product marketers sit at the center of the entire marketing mix 🔹 How PMMs can transition from order takers to strategic influencers 🔹 The “Land, Expand, Retain” framework every PMM needs to master 🔹 What jazz musicians and product marketers have in common 🔹 How to build credibility and navigate internal conflicts with confidence 🔹 Why business fluency is the key to PMM influence (hint: know your numbers!) 🔹 The difference between activities vs. outcomes—and why PMMs should focus on the latter 🔹 Why AI isn’t changing what businesses need, just how they get there 🔹 The biggest mistake PMMs make when presenting ICP and personas Listen now to get a fresh perspective on how to elevate your role and make a real impact as a PMM! 🎧 Timespan: 00:00 Introduction and Host Introductions 00:55 Special Guest Introduction: Chanel Chambers 02:36 Are Product Marketers Actually Marketers? 03:33 The Role of Product Marketing in Business 09:52 Frameworks and Problem-Solving in Product Marketing 16:03 Outcome-Based Metrics vs. Activity-Based Metrics 18:37 Navigating Organizational Goals and Stakeholders 23:04 Understanding the Role of Personas 24:24 The Importance of Insights Over Reports 25:50 Practicing Influence as a PMM 26:33 Curiosity and Ambiguity in PMM 34:38 Navigating Internal Conflicts 39:47 Final Thoughts and Farewell Show Notes: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 16 May 2024 | The unconventional highway to product marketing w/ Harvey Lee | 00:47:22 | |
Timestamps: 00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing 00:16 Special Guest Harvey Lee: From Business to Rockstar 01:45 The Great Debate: Are Marketers Really Marketers? 05:14 A Dive into Marketing History with the McElroy Memo 12:01 The Evolution of Product Marketing in the Digital Age 18:43 Navigating the Pathways to Becoming a Full Stack Marketer 21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis 26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come' 27:58 The Importance of Marketing Training and Accessibility 28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles 34:16 The Power of Fit in Hiring and Career Growth 38:29 Mastering Product Marketing: Skills, Training, and Community 41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond 44:16 Connecting with Harvey Lee: Books, Awards, and More
Show Notes: Below the Waterline Newsletter Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||