Explore every episode of We Are For Good Podcast - The Podcast for Nonprofits
Dive into the complete episode list for We Are For Good Podcast - The Podcast for Nonprofits. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
04 Feb 2022
227. What Matters Right Now: Investing in Digital - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder
00:39:32
We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.
EPISODE HIGHLIGHTS
Tone setting (2:00)
Case studies (5:50)
The moment of time we are in and why nonprofits should be investing in digital (10:00)
Where to start with your donor experience (15:00)
Investing in digital advertising for your mission (20:00)
Tips for taking your SEO to the next level (23:00)
Quick tips to optimize FB, IG, LinkedIn & TikTok for donors (30:00)
Dana’s One Good Thing: Hire someone in some capacity, and review your online donation experience. (34:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
228. The Superpower of Stickiness to Grow Believers for Your Organization - Dr. Pamela Divinsky
00:39:54
Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement.
💡Learn:
How narrative research & co-building create stickiness leading to action
3 layers of respect
Steps for implementation
Why the human-to-human approach scales faster with better results
EPISODE HIGHLIGHTS
Pamela’s story and journey to where she is today (3:00)
3 layers of respect (8:00)
Creating stickiness that captures attention, investment + action (13:00)
Theories of social change (13:30)
Leveraging narrative research (28:00)
Implementing these ideas (25:00)
A powerful moment of philanthropy in Pamela’s life (32:00)
Pamela’s One Good Thing: Find the one thing that brings you joy. (36:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
229. Finding Hope in the Midst of Pain: The Mission of Paul's Place - Amy Torrez
00:27:40
Meet Amy. She knows what it's like to be displaced during a loved one's medical emergency. And she's removing those barriers for future families. Amy founded Paul’s Place following her father's 6-month experience with temporary medical housing while fighting lymphoma. "My last months with my father may have been just days if it had not been for the generosity shown to us at that time." 🎧Tune in to hear a heart-warming story about a legacy that's paying generosity forward.
EPISODE HIGHLIGHTS
Amy’s story and journey to where she is today (2:30)
The founding story and mission of Paul’s Place (11:00)
Amy’s advice for nonprofit professionals who are in “survival mode” (16:00)
A powerful moment of philanthropy in Amy’s life (19:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
230. What Matters Now: Leaders as Thought Leaders - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya
00:39:28
Tune in to this week's 8️⃣ Trends That Matter in 2022 as we dive intoThought Leadership is Now with Tania Bhattacharyya, our queen ofthought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic.
EPISODE HIGHLIGHTS
Tone setting - Leaders as Thought Leaders (1:25)
Leaders are found at every level (3:00)
Self awareness and thought leadership (7:00)
The power of thought leadership today (10:00)
An example of where Tania has seen this play out (18:00)
How to use thought leadership to build community for your mission (21:00)
Thought leadership vs. subject matter expertise (23:00)
Combatting imposter syndrome (26:00)
Tania’s One Good Thing: Thought leadership is an emergent practice. (33:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins
00:50:32
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content.
EPISODE OVERVIEW
Rob’s story and journey to where he is today (2:20)
Creating your brand purpose (8:00)
Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)
Viral content + leveraging social media to expand your mission outside of your four walls (25:00)
The business and artistic reason to invest in film (28:00)
Ethical storytelling (33:00)
A powerful moment of philanthropy in Rob’s life (41:00)
Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Slingshot Group Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.
It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
232. Revolutionizing Youth Empowerment: Equipping "Youth-in-Care" with Legal Advocacy Training - Michelle Bain
00:43:14
Meet Michelle. If you're looking for foster kids' superwoman, she's right here🦸🏾♀️ This badass attorney had a simple idea: teach youth from "care" the law ➡️ ensure they're equipped with the skills necessary for self-advocacy➡️ have them train their peers ➡️ watch justice unfold. Oh and pay the kids $20+/hr to learn! Michelle is taking Canada's child welfare system by storm, and our jaws are on the floor at the power in this mighty nonprofit. Tune in, bring Kleenex, wear waterproof mascara💪⚖️🤧
Episode Highlights
Michelle’s story and journey to where she is today (3:20)
The founding story of Youth Empowering Youth (14:00)
Youth Justice Warriors program (19:00)
Amplifying your voice for good (21:00)
Being an advocate in youth for your own community (27:00)
Michelle’s Dream for YEY (34:00)
A powerful moment of philanthropy in Michelle’s life (37:00)
Michelle’s One Good Thing: Be vulnerable. Put your story and yourself out there. (39:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
233. What Matters Right Now: Corporate Partnerships 2.0 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Susan McPherson
00:32:08
Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive intoCorporate Partnerships 2.0 with Susan McPherson, our queen ofconnection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the one-dimensional sponsorship mentality.
EPISODE HIGHLIGHTS
Tone setting - Partnerships 2.0 (2:00)
Reimagined partnerships are based on values and alignment (4:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
234. Growing a Board that Cares About Inclusion - Christal Cherry, and Dr. Renee Rubin Ross
00:45:28
Meet Christal and Dr. Renee. These two equity teachers are bringing the race discussion to your board to grow one that cares about inclusion and values all people equally. We're talking about meaningful DEI training at the board level, and the feedback/results are truly encouraging🙌 Join us as we chat through the steps of building a journey toward a race-equity culture for our boards.
EPISODE HIGHLIGHTS
Christal’s story and journey to where she is today (2:50)
Dr. Renee’s story and journey to where she is today (6:00)
Growing a board that cares about inclusion (7:00)
Navigating difficult conversations within your board (12:30)
Disrupting biases (15:00)
Making a case to your board for this work (26:00)
The response from these trainings (28:00)
Building long-term sustainability within your boards (33:00)
A powerful moment of philanthropy in Dr. Renee’s life (36:00)
A powerful moment of philanthropy in Christal’s life (37:00)
Dr. Renee’s One Good Thing: Listen to the wisdom in whatever room you’re in. (39:00)
Christal’s One Good Thing: Open up your spaces to include other voices. (40:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
235. Storytelling Your Mission through the Power of Video - Derek Watson
00:39:59
Meet Derek. This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story - but the way it's told possesses the ability to connect hearts, community and passion like never before. We believe firmly that a compelling video can better launch your mission's story to a global community. Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.
EPISODE HIGHLIGHTS
Derek’s story and journey to where he is today (2:50)
The founding story of Lampstand (5:30)
The growing trend for investing in digital storytelling (8:30)
Derek and his team’s storytelling process and the elements they focus on to build an authentic narrative (11:00)
Derek’s advice around making someone feel comfortable and safe to share their story during the interview process (14:00)
Finding hope within each story (21:00)
Ethical storytelling (23:00)
The case for investing in video (27:00)
A powerful moment of philanthropy in Derek’s life (33:00)
Derek’s One Good Thing: Everyone has a story. How will yours be told? (36:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
236. What Matters Right Now: Ethical Storytelling - Vik Harrison, Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:31:56
Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022as we dive intoEthical Storytellingwith Vik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
238. Embracing Innovation + Becoming a Digital First Nonprofit: The Mission of Starlight Foundation - Adam Garone
00:46:28
Meet Adam. You already know his work. Because when you co-found the movement Movember and create the world's first digital organization, you know creativity and innovation are his jam. But today he's leading up the Starlight Foundation delivering happiness to seriously ill kids in the hospital. He's one of the most successful social entrepreneurs of our time who raised awareness about men's health and built a global community of fundraisers to support it in the most whimsical way👨🏻 Believe us - you don't want to miss this convo.
EPISODE HIGHLIGHTS
Adam’s story and journey to where he is today (3:00)
The founding story of Movember and what Adam learned along the way (6:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
237. You're a Manager... Now What? - Kristin Bloomquist
00:37:48
Meet Kristin. This certified coach left a 30+ career as an international advertising veteran when she jumped full tilt into creating a business empowering great leaders. These are people (like you!) who are looking to optimize leadership talents, improve communication habits and strengthen their empathy. Kristin's breaking down where to focus, what new leaders should know, and why soft skills might be the keys to success.
EPISODE OVERVIEW
Kristin’s story and journey to where she is today (3:20)
You’re a manager.. now what? (6:30)
Common myths about management (11:00)
Effective communication: up, down and sideways (13:00)
The 3 P’s: Performance, Passion, and Persona (18:00)
A powerful moment of philanthropy in Kristin’s life (31:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:28:56
It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive intoDonor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.
EPISODE HIGHLIGHTS
Tone setting: donor behavior is king. (1:30)
Shifting our mindset (2:50)
Lynne’s ethos behind this philosophy (4:00)
Where to start to begin shifting this mindset and behaviors we can employ to start getting these behaviors in our mind (6:00)
How this can help answer our retention problem (9:45)
The concepts of velocity and doublers (14:00)
A case study of where Lynne has seen this work (19:00)
Playing the long game and fundraiser turnover (22:00)
Lynne’s One Good Thing: Go and find the story of a donor who no one has ever paid attention to, and go find their story. (25:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
00:28:41
Jon + Becky are launching a new Friday series, and we don't think you'll be surprised about the topic. We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.
EPISODE HIGHLIGHTS
Tone setting: the opportunity for you today with podcasting (2:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may re
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Meet Noelle. This passionate mom realized she needed to create a community of like-minded parents after her 1-year-old endured a long ICU visit followed by a Type 1 diagnosis. She created "Type 1 Kid, Type A Mom" with other high-risk families working to keep their kids safe during the pandemic. The experience led her to KidLinks, a nonprofit bringing healing music to children through an online platform and musical performances. Learn how she moved from passionate consumer to marketing director of this mighty mission that does so much to lift joy for chronically sick kids.
EPISODE HIGHLIGHTS
Noelle’s story and journey to where she is today (2:40)
Overview of KidLinks (5:40)
Noelle’s personal connection to KidLinks and the importance of therapeutic play in hospitals (7:20)
The impact of KidLinks (10:00)
Shining a light on what families might have been facing throughout the pandemic with high risk kids (15:00)
Building digital community (17:00)
A moment throughout the pandemic where Noelle has felt the most hope (20:00)
A powerful moment of philanthropy in Noelle’s life (22:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom
00:50:30
Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headbands of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices and tell their story authentically. Tune in, only if you want to be massively inspired. It's an UNGETTABLE GET interview day! 💃
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
About Our Sponsor Slingshot Group Our friends over at Slingshot Group partner with nonprofits to hire great leaders and build remarkable teams – and they happen to be one of our favorite companies.
It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to kno
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
244. New Report on Donors: The Future of Individual Giving - Tim Sarrantonio
00:38:08
Meet Tim. How did donor giving change in the last two years? Tim and Neon One have the answers - in hard data form! We're chatting through the report - DONORS: Understanding the Future of Individual Giving - the industry’s most comprehensive report on donor behavior and an in-depth look at the future of individual giving in a post-pandemic world. We're diving into 6️⃣ questions: 1) Who are our donors? 2) What do our donors support? 3) When do our donors give? 4) Where are our donors? 5) Why do our donors give? 6) How do our donors give? Understand the trends and how to lean into today's opportunities.
EPISODE HIGHLIGHTS
Tim’s story and journey to where is is today (2:40)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
246. The Kiva.org Story + Leveraging the Power of Crowdfunding - Chris Tsakalakis
00:34:52
Meet Chris. This CEO and son of a journeyman is taking what he learned in for-profit finance to nonprofit's most progressive microfinancing loan organization - Kiva - and the story is truly fascinating. Hear Kiva's mission story and understand this brilliant business model of this nonprofit that's powering its movement through crowdfunds loans benefitting underserved people in more than 70 countries.
💡Learn: 👆Going beyond charity to rethink giving through crowdfunded microloans 👆The future of philanthropy in tech (👈 don't miss this!🎧) 👆Mission Story of Kiva 👆How Kiva remains future-focused & is reaching the next generation of givers EPISODE HIGHLIGHTS
Chris’s story and journey to where he is today (2:30)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
247. The Inside Scoop on Grant Writing - DeaRonda Harrison
00:29:38
Meet DeaRonda. This grant writer has been in the biz a long time, and she's bringing the secret sauce and some of her best grant writing tips to this chat. We're talking through research, starting points, Grantwriting 101, and why grants should always be a team sport. 🚨And great news: If you're a minority-led organization, now is a great time to take advantage of existing grant funds!💰 EPISODE HIGHLIGHTS
DeaRonda’s story and journey to where she is today (2:00)
The state of grant writing today (3:45)
Where to start: the research phase of grant writing (5:45)
DeaRonda’s advice around federal grants (7:28)
DeaRonda’s secret sauce and advice to winning grants (11:00)
Low hanging fruit for organizations and advice for how to lean in (15:00)
The connection of storytelling and grant writing (17:00)
External factors and their role in the grant process (19:00)
A powerful moment of philanthropy in DeaRonda’s life (24:00)
DeaRonda’s One Good Thing: Do your one good thing and do it well. (26:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
00:28:57
Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, how to build a show, and this week we're diving into How To Launch a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
251. Podcasting for Good: How to Pitch Yourself to a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
00:26:30
We've broken down why we think you should take the plunge, how to build a show, how to launch a podcast, and this week we're talking about How to Pitch to a Podcast for yourself or your organization. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!
EPISODE HIGHLIGHTS
Growing your reach by being a guest on podcasts (3:00)
How to pitch to a podcast: set your goal & do your homework (4:00)
How to find podcasts to pitch to (7:00)
The pitch (9:00)
Examples of pitches we received and loved (15:00)
What to do if you hear “no” (20:00)
Pitch Challenge: submit your pitch for a chance to be highlighted during our annual “Community Week” in November! (21:00)
We Podcast for Good: Sign up for our bootcamp to receive a pitch script, crafting the pitch worksheet, and more tools to help you implement! (
One Good Thing: Share with the podcast about the gap in content you could speak on.
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
249. How a Sister’s Enduring Promise Launched a Global Movement + The Next Promise Kept - Nancy Brinker
00:49:07
Meet Nancy💗⚔️. She made a promise to her sister, and that promise set off one of philanthropy's most powerful movements you know and love today. She's the founder of Susan G. Komen for the Cure and dedicated her life to ridding the world of breast cancer in honor of her sister Suzy. “I promised my sister I’d do everything I could to stop the heartless progression and social stigma of this disease, even if it took the rest of my life. And it has.” She's talking about the love of family, founding Komen, and that promise to her new organization - The Promise Fund of Florida - filling healthcare gaps for Palm Beach County citizens and reducing the number of deaths due to late-stage breast and cervical cancer. 🎧Join us for a powerful conversation with one of the biggest dreamers we've interviewed yet.
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
252. How Rihanna's Clara Lionel Foundation Is Fighting for Climate Justice + Resiliency - Justine Lucas and Fiona Korwin Pawlowski
00:44:14
Meet Justine & Fiona. They're leading the charge not only at Rihanna's Foundation, Clara Lionel Foundation (named after her grandparents😭💚), but also educating the world that climate disasters do not impact all communities equally. Tune in and hear how the foundation is using local people to solve problems in the Caribbean leading to climate resiliency - all supporting Rihanna's dream that her "philanthropy will be as big as my music and my fashion."
EPISODE HIGHLIGHTS
Justine’s story and journey to where she is today (4:00)
Fiona’s story and journey to where she is today (5:30)
The history and mission of Clara Lionel Foundation (8:00)
CLF’s scope of work and their global footprint (11:00)
Leveraging community based partnerships (12:30)
CLF’s Climate Resilience Initiative (15:00)
CLF’s climate justice work (18:00)
What resilience looks like in tangible terms (18:40)
A powerful moment of philanthropy in Fiona’s life (31:00)
A powerful moment of philanthropy in Justine’s life (34:00)
Fiona’s One Good Thing: Close the loop. (38:00)
Justine’s One Good Thing: Nonprofits should be working to put themselves out of business. (38:53)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
250. Preventing a Lost Generation + Building a Small Business Incubator for Refugees: The Mission of Hello Future - Charlie Grosso
00:40:09
Meet Charlie. She's on a mission to prevent a lost generation. This founder, techie, photographer, and creative dreamer followed her heart and passion until it landed in Syria, and she's never looked back. Her organization, Hello Future, is transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered💪 If you have a heart for refugees or innocence caught amidst war - then this conversation will touch your heart.
💡LEARN:
Founding story of Hello Future
Why greater digital literacy is needed globally
Org's innovative education model that's transforming the refugee youth experience
The current state & challenges of refugees around the world
EPISODE HIGHLIGHTS
Charlie’s story and journey to where she is today (2:47)
Transitioning from the for profit sector to social impact (7:00)
The founding story of Hello Future (12:00)
An overview of the programs at Hello Future (14:00)
Current statistics regarding refugees around the world, education gaps, and challenges they are facing (16:00)
Transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered (22:00)
Charlie’s dreams for Hello Future (27:00)
A powerful story of philanthropy in Charlie’s life (29:00)
Charlie’s One Good Thing: Give them a time and listen and also let them feel heard. (34:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.
To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen
00:47:06
Meet Mike. He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧
EPISODE HIGHLIGHTS
Mike’s story and journey to where he is today (3:30)
The opportunity today with direct mail and direct marketing (6:00)
Integrating direct mail into your development ecosystem (11:00)
Thinking innovatively about how to leverage direct mail (14:00)
Practical steps + what you can implement today (26:00)
Case study of someone who has implemented this (30:00)
A powerful moment of philanthropy in Mike’s life (39:00)
Mike’s One Good Thing: It's better to be consistent, then to have persistence. (41:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
254. Podcasting for Good: How to Nail a Podcast (or Any!) Interview - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
00:38:02
It's the final week of our Friday series Podcasting for Good, and we have loved every dorky second of teaching you what we've learned. This week we're talking about How You Can Nail a Podcast (or Any!) Interview. Your personal hype team is here to prep you for the interview and tips for showing up solidly. We’re sharing our playbook, frameworks, marketing plans and tools too. Join us!
EPISODE HIGHLIGHTS
Prepping for your interview (2:00)
Getting the right mindset before an interview (6:50)
Messaging and developing the narrative for the interview (11:00)
Nailing the interview (13:00)
People remember details that are really nuanced (18:00)
Addressing imposter syndrome (22:00)
Our personal fears around podcasting and interviews (23:00)
Stewardship + advice for what to do after the interview (29:00)
One Good Thing: Speak to the head and the heart in an interview. (33:00)
Pitch Challenge: submit your pitch for a chance to be highlighted during our annual “Community Week” in November!
We Podcast for Good: Sign up for our bootcamp to receive a pitch script, crafting the pitch worksheet, and more tools to help you implement!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
255. The No-Nonsense Marketing Plan That Builds Financial Stability - Lindsay LaShell
00:40:51
Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today.
💡Learn:
Building a marketing plan that's smart, strategic & sustainable
Breakdown of essential marketing assets all orgs need
How to measure and evaluate your marketing
Creating actionable brand pillars
EPISODE HIGHLIGHTS
Lindsay’s story and journey to where she is today (2:00)
Achieving financial sustainability and growth through marketing (6:00)
What Lindsay has learned from this framework and what has been surprising for clients (12:00)
Where you can start today (17:00)
What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
Essential marketing assets organizations need and how we use them and use them well (23:00)
Measuring and evaluating your marketing (29:00)
A powerful moment of philanthropy in Lindsay’s life (34:00)
Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
256. Meet the Fashion E-Commerce Startup Fueling a Charitable Impact - Jeannie Barsam
00:37:20
Meet Jeannie. She left the corporate world after leading Fortune 500 retailers including Gap Inc, Michaels, Talbot's, and Signet Jewelers to create a business that was more than just fast fashion. Gifting Brands was born out of a passion for helping women, children, and families in need with an innovative solution to an ongoing problem in the fashion world — what to do with excess inventory.
EPISODE HIGHLIGHTS
Jeannie’s story and journey to where she is today (3:30)
Overview of Gifting Brands (7:00)
The charities Gifting Brands are supporting (11:00)
Inventory philanthropy model: a 3 sided marketplace (15:00)
We partner with brands
We partner with consumers
We give back to charities
Jeannie’s dreams for Gifting Brands (18:00)
Scaling Gifting Brands and what is next (19:00)
Nonprofit startups: lessons learned so far starting her organization (22:00)
A powerful moment of philanthropy in Jeannie’s life (27:00)
Jeannie’s One Good Thing: Be bold, take risks, and make a difference. and Everyone is a philanthropist. (31:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
259. Create a Marketing Plan and Your Brand Voice for the “Off-Season” - Jordana Merkin
00:44:36
Meet Jordana. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧
EPISODE HIGHLIGHTS
Jordana’s story and journey to where she is today (4:00)
Where to start when you're trying to create messaging for organizations (6:00)
Brand voice and the importance of the way you choose your words (22:00)
Key steps to building a marketing plan for the off season (28:00)
Jordana’s lessons learned throughout her nonprofit marketing career (34:00)
A powerful moment of philanthropy in Jordana’s life (36:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
257. #AMA (Ask Me Anything) Fridays: Nonprofit Marketing - Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:29:12
Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topic is Marketing. So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙 We want to know that burning questions or roadblocks are plaguing you about your website, or maybe how to flex a hybrid event, how to build a new donor engagement plans or innovative ways to leverage crowdfunding. We're ready. Put us in, coach!
EPISODE HIGHLIGHTS
Tone setting (1:00)
We want your voice to be part of these conversations: (2:00)
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awarene
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
258. Ukrainian Refugee Crisis + How UNICEF is Activating the Next Generation of Philanthropists - Casey Rotter
00:49:35
Meet Casey. You asked how to help our Ukrainian friends, so we went straight to the mothership of humanitarian relief for an epic chat with UNICEF. Casey's breaking down the org's scope, programs and how they're helping Ukrainian kids right now - and they need our help, Do Gooders🤝 She's also sharing details about the next generation of UNICEF global activists, donors and rabid fans with UNICEF NextGen, who are community volunteers raising money and moving mountains to help kids feel safe and live vibrantly.
EPISODE HIGHLIGHTS
Casey’s story and journey to where she is today (4:22)
Overview of UNICEF and their scope of work (5:00)
How is UNICEF providing aid to children and their families, specifically right now in Ukraine (11:00)
UNICEF USA Next Gen (18:00)
Millennial engagement in philanthropy is focused on poly capital (25:00)
Leadership team across across 9 countries (27:00)
Getting activated with UNICEF’s programs (30:00)
How UNICEF Next Gen has responded to the crisis in Ukraine and the many crises around the world (33:00)
A powerful moment of philanthropy in Casey’s life (43:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Slingshot Group Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.
It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.
Sound like Slingshot Group might be a fit for your organization? Learn more at
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
260. #AMA (Ask Me Anything) Fridays: The Overhead Myth - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Mallory Erickson
00:47:09
Join Jon and Becky and special guest, Mallory Erickson, for this special #AMA (Ask Me Anything) style convo on Friday's episode covering the much debated topic: The Nonprofit Overhead Myth. We're covering historical narratives, power dynamics, how to work with leaders who stymie innovation, how to begin socializing this convo with funders, and how to move from inspiration to action. Join our #AMA convos! Drop us an email, DM or (best option🤩👉) leave us a voice memo, and we'll play your question on-air🎙
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
261. Solving the Leadership Crisis + The Mission of Global Citizen Year - Abby Falik
00:41:27
Meet Abby. She’s a social entrepreneur and founder of Global Citizen Year, an organization reimagining the transition into adulthood by facilitating a yearlong immersion experience abroad for high school graduates. By equipping young leaders with empathy, agency & a global perspective, they’re changing the inputs into higher education in order to dramatically improve the outcomes of the world. Our minds were officially blown (in a great way!)🤯🌏👏
💡Learn:
The current leadership crisis
Why good leaders need unrestricted capital to try stuff
Partnership & approach ideas to co-leadership
The mission of Global Citizen Year
EPISODE HIGHLIGHTS
Abby’s story and journey to where she is today (2:30)
The current leadership crisis (5:30)
Abby’s first international experience (11:00)
Overview of Global Citizen Year (13:00)
Story of a Program Alumni (20:00)
Co-leadership Approach (23:00)
The story of Global Citizen Year’s $12M grant from MacKenzie Scott and Dan Jewett, the largest gift in the organization’s history (32:00)
A powerful moment of philanthropy (35:00)
Abby’s One Good Thing: If the path is clear, you’re on someone else’s. (37:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
262. How Centering Lived Experience is Transforming the Child Welfare System - Sixto Cancel
00:44:49
Meet Sixto. He's been advocating for change at the intersection of child welfare and advanced technology since the age of 16. His lived experience in foster care fuels his passion for shifting system policy and practice through the use of technology, data & unyielding compassion. This Founder and CEO of Think of Us is directing this progressive nonprofit to end institutional placements and reform our foster care system by listening, gathering & activating.
EPISODE HIGHLIGHTS
Sixto’s story and journey to where he is today (3:00)
Prioritizing kinship care in the system (10:00)
Overview of Think of Us (14:00)
Leveraging research and amassing a huge database to make the change happen (18:00)
Shifting the power dynamics in the child welfare system (24:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
263. #AMA (Ask Me Anything) Fridays: Staffing Up During the Great Resignation - Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:25:35
Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topicis Staffing Up During the Great Resignation. Where to hire? Which roles to hire? And how do allow staff to be in their zone of genius - not wearing all the hats? We love adding your voice to the podcast! So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
264. Anti-Hate, Influence + Raising the First Billion: Meet The Asian American Foundation - Prisca Bae
00:35:07
Meet Prisca. This corporate diversity expert and advocate for global women’s issues is passionate about chasing equality. Her lifelong quest to bring equity to the world led her to the newly formed The Asian American Foundation. Join us as we talk about the longstanding lack of investment and resources provided to Asian Americans and Pacific Islanders communities and why TAAF is creating an irrevocable sense of belonging for its 23 million U.S. citizens.
💡Learn:
The mission of The Asian American Foundation
TAAF’s Investments in Anti-Hate, Education, and Data (& Culture Narrative)
Committing $1 billion to the AAPI Giving Challenge
How we can become allies during this time of hate crime targeting our Asian American friends
EPISODE HIGHLIGHTS
Prisca’s story and journey to where she is today (3:21)
Overview of The Asian American Foundation (16:00)
Overview of TAAF’s flagship programs (21:00)
How to be mobilized to move this conversation forward (25:00)
Community is everything - Prisca’s philosophy behind partnerships (27:00)
A powerful moment of philanthropy in Prisca’s life (31:00)
Prisca’s One Good Thing: You are much more powerful than you realize. (33:00)
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum
00:54:18
Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌
EPISODE HIGHLIGHTS
Jeff’s story and journey to where he is today (4:00)
What nonprofits can learn from some of the biggest brands in our world (11:30)
What can we learn from some of these powerhouse brands and their consumer journeys (14:00)
Emotional intelligence and self awareness (19:00)
Ethical storytelling (25:00)
Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaig
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
266. LIVE! from Phoenix: Build Better Culture - Aila Malik, Lawanna Kimbro, Ted Vaughn, and Sara Cunningham
00:48:05
Join Jon + Becky for this Friday's episode where they talk with a Varsity Team of experts on Building Better Culture. We talk through what modern nonprofit culture should encompass, how leaders can better shape vibrant cultures, why the term "culture fit" is damaging, and a host of other topics. Special thanks to Virtuous for convening us all and for our panel experts: Sara Cunningham (Free Mom Hugs), Lawanna Kimbro (Stardust Fund), Ted Vaughn (Historic Agency) & Aila Malik (Venture Leadership Consulting)👊
EPISODE HIGHLIGHTS
Tone setting and why culture is an incredibly important topic right now (3:45)
The phrase “cultural fit” and what the problem is with it (5:00)
How leaders can intentionally help shape culture today (9:00)
1. Check yourself as a leader and do the work.
2. Create transparency and clarity within your organizations.
3. Make time to build connection with each other.
4. Look at your rituals as an organization.
Navigating unhealthy cultures within our organizations (21:00)
Rethinking our definition of what conflict is (25:00)
Prioritizing mental health within our cultures (31:00)
The more senior you are in the organization you lead, the more culture shaping you do more than your specific skill competency ability (40:00)
Lawanna’s One Good Thing: Something being unprecedented doesn't mean it's impossible. (41:00)
Aila’s One Good Thing: Get very clear with yourself. Have your own personal vision on this world so that your work is simply in alignment to that. (42:00)
Ted’s One Good Thing: Culture is a tension to manage. It's not a problem to solve. (43:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
267. The Rise of Corporate Social Impact + How Nonprofit Missions Can Meet the Moment - Olivia Khalili
00:50:19
Meet Olivia. She's been on a lifelong quest to create community-based workplace cultures that fuel good while helping the bottom line. And now that company PagerDuty, a real-time impact response platform, is driving the effort of societal benefits through business and its employees. As social impact and philanthropy are becoming more important in attracting top talent, Olivia explains how connecting social impact to success is game-changing.
💡Learn:
Shifting & redistributing power: centering partnership models and programs around equity and trust-based/participatory philanthropy practices
PagerDuty's approach to social impact
Current landscape of social impact right now + how can people formulate that business case
EPISODE HIGHLIGHTS
Olivia’s story and journey to where she is today (3:30)
Overview of PagerDuty and their social impact initiatives (13:00)
Shifting our mindset around social impact (15:00)
Key indicators of when a company is ready to implement a social impact program (21:00)
The current landscape of social impact + how can people formulate that business case (26:00)
Focusing on deeper partnerships and unrestricted capital vs. transactional gifts and event sponsorships (31:00)
What an ideal partnership looks like (39:00)
A powerful moment of philanthropy in Olivia’s life (43:00)
Olivia’s One Good Thing: Lead with your full selves, your voice, your values, and lift up others. (46:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
268. A Place at The Table: Fighting Food Insecurity with Dignity, Choice + Radical Hospitality - Maggie Kane
00:37:40
Meet Maggie. After spending her childhood serving in soup kitchens, she felt an awakening to bring more than a meal to those who were hungry - she wanted to bring dignity, civility and friendship too. Thus, A Place at the Table was born - Raleigh's first pay-what-you-can nonprofit cafe. She's reimagining a way to feed those in need and baking equity and community into the equation. Swoon🥰👏
EPISODE HIGHLIGHTS
Maggie’s story and journey to where she is today (4:00)
Meet the mission: A Place at the Table (11:00)
A Place at the Table’s unique “pay what you can” model and why it is working (19:00)
What Maggie has learned along the way of starting a nonprofit and about dignity (20:00)
A powerful story of when she witnessed community at this organization (23:00)
Funding this dream and partnering with the community (27:00)
Dreams for A Place at the Table (29:00)
A powerful moment of philanthropy in Maggie’s life (31:00)
Maggie’s One Good Thing: Ask for help and celebrate everything. (33:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
269. LIVE! from Phoenix: Build Better Boards - Sabrina Walker Hernandez, Jazmin Chavez, Tammy Tibbetts, and Skyler Badenoch
00:45:29
Join Jon + Becky for this Friday's episode alongside a panel of legit experts on Building Better Boards. We talk about creating active boards comprised of diverse voices, lived experiences, and representing the population of people served by the mission. Special thanks to Virtuous for convening this discussion with our panel experts: Skyler Badenoch (Hope for Haiti), Sabrina Walker Hernandez (Saving World Hope), Jazmin Chavez (Hispanics in Philanthropy) and Tammy Tibbetts (She's the First) 👊
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
270. Pay, Leave and Power: The Nonprofit Pay Conversation - Evan Feinberg
00:49:50
Meet Evan. As the Stand Together Foundation Executive Director, he leads the charge on building replicable frameworks that disrupt, empower and accelerate doing good in the world. And he’s brought an entirely new playbook to the convo of compensating nonprofits - and compensating them big-time - and we want you to have it. We’ve all heard the phrase “I won’t make a lot in nonprofit, but I love having a career with meaning.” NO MORE. Tune in to get the frameworks, negotiation tips and script to help you build a strong case for better pay. Those who pour into others should be incentivized for their work - not handed scraps. Let’s elevate and equalize!
EPISODE HIGHLIGHTS
Evan’s story and journey to where he is today (2:45)
The equity problem in the sector and what Evan is seeing (6:00)
Historical and current narratives about the nonprofit sector (9:00)
How we pay people as individuals and incentivize around top performance (17:00)
Advice for fundraisers: negotiating salaries and benefits (29:00)
Evan’s advice for small organizations (39:00)
Evan’s One Good Thing: Think of the empowerment movement. (42:00)
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Meet Jodi. Not only is she the Senior VP of Brand Marketing and Communication at theSkimm [insert swoon], she’s also a passionate advocate of building the movement powering paid leave reform in the U.S. She’s diving into the viral phenomenon of theSkimm’s #ShowUsYourLeave Campaign, and what nonprofits can do to pour into the moment. She’s also sharing how to build a massive global-movement-for-good with rabid fans and corporations alike. “Paid leave is not a benefit - it’s a human right.” [Hard Stop]
EPISODE HIGHLIGHTS
Jodi’s story and journey to where she is today (3:30)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
271. Pay, Leave and Power: The Paid Leave Conversation - Orli Cotel
00:47:04
Meet Orli. She’s a founding leader of Paid Leave for the U.S. (PLUS), a nonprofit focused on winning paid family and medical leave. PLUS has helped win paid leave for more than 8M people, and Oril is bringing her knowledge, tools, case studies and adapting it all to the nonprofit sector. She’s also sharing how to create a work environment that promotes work-life balance for employees as we build a movement where personal life comes first.
EPISODE HIGHLIGHTS
Orli’s story and journey to where she is today (3:00)
Overview of the paid leave landscape in the United States (7:00)
Where to start with this topic and get the right conversations started (13:00)
Getting involved with legislation (21:00)
Examples of best in class paid leave policies (27:00)
You're never going to be the kind of visionary organization to the world if you can't be that kind of visionary organization to your own team: moving away from scarcity mindset in the sector (37:00)
A powerful moment of philanthropy in Orli’s life (39:00)
Orli’s One Good Thing: Low ego high impact. (42:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
273. Pay, Leave, and Power: The Power Convo Pt. 1 - Maria Choi
00:39:34
Meet Maria. This CEO and Founder is passionate about uniting technology, philanthropy and social good to solve critical issues. She’s unapologetically talking to us about the negative impact that power dynamics have on major gifts, paid leave, cultures and benefits while sharing a reimagined strategy to shift philanthropic power dynamics. You know we’re here for this 🙌
EPISODE HIGHLIGHTS
Maria’s story and journey to where she is today (2:00)
Shift in power dynamics Maria is seeing because leaders of color are often in the driver's seat of social and economic change, yet they're entirely underestimated and underfunded. (3:00)
Trust based philanthropy and trust based partnerships (4:30)
Holistic inequitable lending practices in the sector (6:50)
Changing our mindset around major gift funding and foundation funding (8:00)
How Maria doesn’t see the walls in the philanthropy space (13:00)
Raise For Good’s founding story and their core scope of work (16:00)
Moving towards sustainability within our organizations (19:00)
The narrative surrounding overhead within our sector and how it is holding us back (20:00)
How Maria advises people to not just weather but thrive in the midst of challenging times and seasons within their growing organizations (26:00)
Maria’s advice to leaders looking to build more equity within their organizations - where do we start? (29:00)
A powerful moment of philanthropy in Maria’s life (33:00)
Maria’s One Good Thing: Change can be joyful. (35:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
274. Pay, Leave, and Power: The Power Convo Pt. 2 - Iara Peng
00:49:43
Meet Iara. This powerhouse founder and world-changer is taking on powerdynamics found in grantmaking with a novel solution allowing funders to move money more quickly to grantees. [insert heel kick] She’s addressing why we should be shifting power to the frontlines, why trust-based philanthropy IS the future, and how the sector is shifting toward centering equity in our practice. Orgs serving marginalized or populations of color - you don’t want to miss this episode (potential funding available!💰).
EPISODE HIGHLIGHTS
Iara’s story and journey to where she is today (4:00)
Founding story of Young People For, a national progressive leadership development program that has identified and trained thousands of leaders across the country (6:00)
Founding story of JustFund (10:00)
The future of philanthropy from Iara’s perspective and JustFund’s Common Application (13:00)
How philanthropy is shifting + how funders and nonprofits are starting to center equity in their practice and in their work (19:00)
Building trust with funders (22:00)
Advice for nonprofits to begin conversations and education to funders (25:00)
Getting philanthropy shifted to the frontlines where they can really activate (31:00)
A powerful story of philanthropy in Iara’s life (42:00)
Iara’s One Good Thing: It's not the challenges that define us, but how we respond to the challenges. (45:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
275. Increasing Latinx Representation in Philanthropy + Making Good Famous - Carolina García Jayaram
00:46:40
Meet Carolina. She's the founding CEO of The Elevate Prize Foundation, a global purpose-driven nonprofit that serves to amplify social impact and empower passionate problem solvers, leaders, and innovators. Latinos hold just 1% of foundation and not-for-profit CEO positions and less than 10% of program officer positions, yet Hispanics represent 20% of the U.S. population. Join us to make good famous🎧
EPISODE HIGHLIGHTS
Carolina’s story and journey to where she is today (3:50)
Overview of The Elevate Prize Foundation (5:00)
How the Elevate Prize Foundation is leveraging Giving Circles to create a deeper impact (7:30)
Making Good Famous: using fame to power impact (11:00)
Why Latinx representation must increase in philanthropy (16:00)
Championing young Latinx nonprofit leaders (21:00)
Latinx thought leaders to follow (26:00)
Investing in nonprofit leaders and the power of professional development (29:00)
How people can get involved with The Elevate Prize Foundation (35:00)
A powerful moment of philanthropy in Carolina’s life (39:00)
Carolina’s One Good Thing: Have an abundance mindset. (41:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Slingshot Group Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.
It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.
Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
276. Donor Data Matters: How to Rock Your Next CRM Implementation at Your Organization - Chris Campbell
00:36:37
Meet Chris. This former major gift officer turned leader of data integrity at the OSU Foundation is talking through the org's CRM Implementation and what a project of this scale entails. This Project Director for the successful implementation of a comprehensive advancement CRM went live in January, and we're chatting preparations, team involvement, and why communication is the bedrock of a successful launch.
EPISODE HIGHLIGHTS
Chris’s story and journey to where he is today (4:30)
Overview of CRMs (9:45)
Beginning to find the right platform + technology for your organization (12:00)
Get to know the market, and get to know yourself as an organization (16:00)
The process of migrating donor data (21:00)
4 tracks of data migration and implementation of a new CRM (23:00)
Maximizing the data that is already in your CRM (25:00)
A powerful moment of philanthropy in Chris’s life (28:00)
Chris’s One Good Thing: Every business is a people business. (31:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
277. LIVE! from Phoenix: Build Better Storytelling - Dulari Gandhi, Kimberly O'Neil, Becky Straw, and Cheryl Miller Houser
00:45:51
Join Jon + Becky for this Friday's episode alongside a panel of legit experts on Building Better Storytelling. We talk about shifting the lens on the storylines we share, the words we use, and leaning into authentic and ethical storytelling. Special thanks to Virtuous for convening this discussion with our panel experts: Kimberly O'Neil (The Giving Blueprint), Chery Miller-Houser (Creative Breed), Dulari Gandhi (D. Gandhi Communications), Becky Straw (Adventure Project) 👊
Episode Overview
Tone setting (2:00)
Storytelling basics: Cheryl’s framework (6:43)
1. Be Human.
2. Show Struggle.
3. Inspire Through Uplift.
Developing inclusive narratives (11:30)
Defining ethical storytelling (16:00)
How The Adventure Project tells stories of their global community ethically (19:00)
Shifting donor thinking around narratives (25:00)
Activation: where and how you should be telling these stories (32:00)
Encapsulating joy in your storytelling (38:00)
Kimberly’s One Good Thing: Remember self care. (41:00)
Cheryl’s One Good Thing: Focus on joy. (41:00)
Becky’s One Good Thing: Have the bravery of listening. (42:00)
Dulari’s One Good Thing: When we center ourselves on what we're actually trying to do, it tends to work out very successfully in every realm. (42:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark
00:44:30
Meet Maria. She's on a mission to deploy data science + human judgment to democratize the nonprofit supporter experience. Her org, GoodUnited, has helped missions raise more than $500M via peer-to-peer platforms online. Today they're powering the third wave of giving as the sector moves from online giving and email to 1:1 conversational messaging and engagement on social media. If you're trying to make social engagement more human + steward creatively, this is the episode for you🤔🎧
💡Learn:
How to engage with supporters in the digital spaces they already frequent
Cultivating recurring relationships + capturing new digital audiences
How nonprofits can make concentrated efforts to understand, inspire, and raise their relationships with social supporters starting with automated conversational messaging
Leveraging social media to better steward followers and supporters
EPISODE HIGHLIGHTS
Maria’s story and journey to where she is today (3:00)
Overview of social fundraising (6:00)
How this can de-risk your mission and add stability to your organization (11:00)
Tips for how to know your followers, and then engage + empower them (17:00)
Fundraising, coaching, and engaging through Facebook Messenger (24:00)
Case studies of who is doing social fundraising well (27:00)
Stewardship and donor cultivation following the social fundraising events and challenges (30:00)
A powerful moment of philanthropy in Maria’s life (33:00)
Maria’s One Good Thing: Take a step back and think big. (39:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
279. Ethical Storytelling in Action: Developing Culturally Informed Narratives - Kristen Marston
00:40:32
Meet Kristen. This Hollywood narrative strategist and impact advisor develops culturally-informed narratives for companies like Netflix, HBO Max, MTV, Disney, and more for more than 100 major film and TV projects. As Chief Impact Officer of The League, she works at the intersection of culture and politics advocating for a future where everyone who makes up the New American Majority can act, engage, and thrive. We're talking about crafting narratives and creating media that is reflective of the communities our missions engage. Learn
How to inspire civic engagement, create systemic change, and craft culturally-informed narratives
The importance of crafting narratives uplifting the lives and issues of women and communities of color
How nonprofits can apply this writing and mindset shift to their missions
An Overview of The League
EPISODE HIGHLIGHTS
Kristen’s story and journey to where she is today (2:41)
Overview of the work of The League (7:30)
Guideposts Kristen sees as she advises Hollywood scripts and organizations to move towards inclusive narratives (11:00)
Key elements of crafting these culturally informed narratives and how we can they apply them in our missions (16:00)
Creating media that's reflective of the communities that our organizations are working with (23:00)
Kristen’s advice for how to meet the moment by channeling these ideas and these themes (28:00)
A powerful moment of philanthropy in Kristen’s life (33:00)
Kristen’s One Good Thing: Take care of each other. (37:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
280. LIVE! from Phoenix: The Power of Collectives: Fundraising Circles and Giving Circles - Kyson Bunthuwong, Beverly Brooks Thompson, Chrissy Dupuy, Faith Boettger
00:45:05
Join Jon + Becky for this Friday's episode alongside a panel of legit experts on The Power of Collectives: Fundraising Circles and Giving Circles. We talk how giving circles enable regular folks to pool their contributions and have proven to be one of the most effective ways to turn smaller gift dollars into a powerful force for community change. Special thanks to Virtuous for convening this discussion with our panel experts: Kyson Bunthuwong (Philanthropy Together), Beverly Brooks Thompson (Carter Global), Chrissy Dupuy (Mary Bird Perkins Cancer Center), Faith Boettger (National Academy of Elder Law Attorneys). EPISODE OVERVIEW
Tone setting (2:00)
Overview of Giving Circles (6:00)
Giving Circle Case Study: The Echo Alliance (8:00)
Attracting people to your giving circles (19:00)
Practical tips and counsel about implementing and managing a giving circle (28:00)
Beverly’s One Good Thing: Inviting somebody into the giving circle is a great way to invite them to learn the power of collective impact. (40:00)
Kyson’s One Good Thing: Giving circles really get at the heart of values. (40:00)
Faith’s One Good Thing: Everyone can be a philanthropist. (41:00)
Chrissy’s One Good Thing: Giving circles give you the opportunity to make those personal connections. (41:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
281. How to Mobilize Volunteers + Grow Holistic Generosity - Rob Peabody
00:46:49
Meet Rob. After witnessing how complicated it could be to do good, he had a vision of making volunteering easier through the use of technology. VOMO takes away all the extra time that goes into managing volunteer events making it simple for you and your teammates to get involved in your own community. After this convo, you know we got nothing but FOMO for VOMO😜
💡Learn:
How to leverage technology to power our volunteers
What volunteers are looking for today & how can we better engage them
How VOMO power volunteer management and organization online
Case study examples of how VOMO powered philanthropy through volunteerism
EPISODE HIGHLIGHTS
Rob’s story and journey to where he is today (3:30)
The story and inspiration behind the founding of VOMO (9:00)
Case Study: The story of VOMO + Stand Together + 1Day LA partnership to bring a new, innovative volunteer platform to Los Angeles (14:00)
VOMO’s scope of work and how someone would utilize the platform (17:00)
What a volunteers want today: what they are looking for and how can we as organizations better engage them and give them meaningful experiences (23:00)
Case study of an organization that found success engaging and equipping their volunteers through VOMO (27:00)
Redefining generosity to include a more holistic approach for today's giver (32:00)
A powerful story of philanthropy in Rob’s life (37:00)
Rob’s One Good Thing: Advancement and change only happens when we take risks. (42:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
282. Demystifying Peer Fundraising: Unleashing Community to Help Your Org Grow - Madeleine St. John
00:48:16
Meet Madeleine. She helps nonprofits grow giving through strategic and creative community-building services at the nexus of donor engagement. Today, she's demystifying common myths surrounding peer fundraising and patiently outlining the opportunities existing for nonprofits today in a post-pandemic world. Tune in and bring your notepad for this convo that's gold🤩
EPISODE HIGHLIGHTS
Madeleine’s story and journey to where she is today (3:50)
Common myths around peer fundraising (6:00)
The opportunity for nonprofits today and the low hanging fruit with peer fundraising (15:00)
Tactical steps for launching your peer fundraising program (24:00)
Case study of an amazing peer fundraising campaign (29:00)
Madeleine’s tips for stewarding well and building believers out of these donors that come through the peer fundraising (32:00)
A powerful moment of philanthropy in Madeleine’s life (41:00)
Madeleine’s One Good Thing: Doing good should feel good. (44:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
283. The Impact Arc Framework: Behold the Power of Staging - Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:42:13
🚨 New Friday Series Alert! Jon and Becky are launching their new Friday series covering their secret formula...to, well, everything.
It's high time we let you in on our very secret sauce to how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc. We kick off this week with our first of 3️⃣ convos: Behold the Power of Staging.
EPISODE OVERVIEW
The workplace giving campaign that Becky and Jon created using the Impact Arc Framework (3:00)
Success comes from the 90% of the iceberg you can’t see (13:00)
How to shift from development 1.0 to development 2.0 (16:00)
Overview of the first element in the Impact Arc Framework: Staging (21:00)
An example of Staging in action (31:30)
How Nancy Brinker, founder of Susan G. Komen for the Cure, used Staging (37:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
284. The Future of Philanthropy is Here: How to Adapt + Create a Thriving Culture of Innovation - Paul D’Alessandro
00:46:01
Overview
Meet Paul. After spending decades as a fundraiser, attorney, entrepreneur, and passionate trailblazer, Paul understood that today's nonprofit environment required innovation and new thinking. So, High Impact Nonprofit Advisors was born and continues to push the bounds on building cultures of innovation that not only deliver but anticipate the 21st-century donor's needs😎
💡Learn:
Key Innovations to Lean Into: A.I., Blockchain, Social Impact Investing - oh my!
Creating Cultures of Innovation
Paul's: The Dirty Little Secret of Nonprofit Compensation
New book, The Future of Fundraising, diving into how donors are dictating the terms of fundraising today
EPISODE HIGHLIGHTS
Paul’s story and journey to where he is today (3:30)
The mindset that's happening with today's donors (5:00)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
285. How Allyship & Partnership Fueled a Community Project - Jonathan Dodson
00:48:00
Meet Jon. This former banker turned developer-for-good is passionate about I’m creating value through new partnerships and projects in areas with tremendous potential. His interest in urban re-developments led to the creation of the internationally recognized Pivot project launching an economic revolution powering underserved citizens to stay, build, and thrive in their communities for generations. It’s one of the great underdog success stories we’ve heard on the podcast yet - and it happened in our own backyard of OKC! We're crazy proud to bring our community's story to you.
💡Learn
Equitable allyship: breaking down local/regional systems to build vibrant communities
How to manage & stay resilient after hearing a lot of NOs until the right YES comes along
Forging dynamic partnerships with government, for-profit & nonprofits
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck
00:56:13
Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.
Episode highlights
Clay’s unexpected path into a nonprofit career (2:30)
Value of understanding of the many types of fundraising (6:20)
How to build an individual giving program (14:40)
Hallmarks of a great impact statement (20:40)
Audit your data (26:25)
How charity:water turns donors into advocates (33:15)
“Sometimes fundraising is paper towels” (40:45)
Ensure your systems are operational to sustain a donor program (44:40)
How to make every donor feel like a major gift donor (50:00)
Clay’s one good thing: “God help me be the person my dog thinks I am” (42:45)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Slingshot Group Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.
It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
286. The Impact Arc Framework: Unleash the Power of Storytelling - Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:31:56
Jon and Becky are continuing to unpack our new Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us last week as we kicked off discussions sharing how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #2 pillar: Storytelling. Tune in to get all our best storytelling strategies and hacks. 🎧
Episode Overview
Tone setting: The power of telling authentic stories (2:20)
Ethical storytelling (5:00)
How to create a culture of storytelling at your organization (8:45)
Tips to create entry points for sharing stories across all channels of communication (12:15)
Share and get stories from multiple mediums and channels
Write the way you speak
Employ authenticity and vulnerability by focusing on small details
Tell the unexpected
Documentary Filmmaker Cheryl Miller Houser’s three steps to craft a story arc (21:30)
John Trybus’s five essential building blocks of compelling storytelling (24:00)
Looking ahead to part three of the Impact Arc: Syndication (29:30)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
288. How to build a Thriving and Scalable Marketing Ecosystem - Diana Chaplin
01:01:27
Meet Diana. She'sa content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media + =
Learn
Core elements & check marks to ensure your marketing infrastructure can scale
Why little things matter when building/strengthening a brand
positions that will accelerate your digital growth (& online giving!)
Diana’s story and journey to where she is today (3:00)
Being a marketer as an introvert and nature as marketing inspiration (9:00)
Core elements and check marks to ensure you are building a marketing infrastructure that can scale (13:00)
Where to start small (26:00)
Cultivating focus outside of work to inform marketing strategies (30:05)
Teambuilding (34:30)
Case study: One Tree Planted (42:30)
A powerful moment of philanthropy in Diana’s life (50:00)
Diana’s one (technically two 😉) good thing(s): “Everything changes. Everything is connected. Pay attention.” -Jane Hirshfield and “One of nature's basic principles is to work only under conditions that are favorable to life.” (55:30)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
289. The Impact Arc Framework: Syndicate + Scale Your Impact - Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:29:35
Jon and Becky are finishing our Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us to explore how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #3 pillar: Syndication. Spoiler: if you do syndication well, sustainability and scaling will naturally occur too!
Episode Highlights
Definition of syndication (3:45)
Key benefits to having a syndication mindset (5:25)
Build a 2.0 communications model that prioritizes engagement (8:10)
Defining your voice (10:10)
The magic of tagging (16:20)
Who is in charge of syndication? (18:00)
Case study: Wisconsin Foundation & Alumni Association (19:45)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
290. As Seen on Nonprofit Nation Podcast: A Revolution in Nonprofit Professional Development - Julia Campbell
00:41:20
Meet Julia. She's not only our literal first guest on the podcast as episode #1, but she's also an incredible storyteller and communicator too. We were honored to join her on her podcast, Nonprofit Nation. Be sure to subscribe and add it to your podcast queue! 🎧🙌
💡Learn:
The biggest changes in the nonprofit sector these last two years
How to get leaders to care and embrace new ideas
What nonprofits frequently get wrong when it comes to professional development
Episode Overview
Julia’s intro of Jon and Becky (1:10)
The inspiration behind creating We Are For Good (3:40)
The guests Jon and Becky invite on the podcast (7:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor The Productive Executive Director If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days.
And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes J
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
291. As Seen on Good to Growth Podcast: Nonprofit Themes in 2022 - Katie Appold
00:42:15
Overview
Meet Katie. We adore our Nonprofit Hub Executive Director and friend who's been in the trenches of nonprofits - just like us. We were honored to join her on her podcast, Good to Growth, which is an awesome space breaking down how nonprofits can grow. Be sure to subscribe and add it to your podcast queue! 🎧
💡Learn
We chat with Katie about themes emerging from the nonprofit sector this year, including:
Next-gen donors
Batch working for efficiency
The overhead myth
Episode Highlights
Jon and Becky’s professional journeys (1:55)
Philanthropy themes in 2022 (5:40)
Culture is everything
Donor behavior matters more than gift amount
How corporate engagement and cultivation has changed
Diversifying nonprofit board leadership (11:55)
Prioritizing the work that matters to grow capacity (16:20)
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor The Productive Executive Director If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days. And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes July 1, so check it out now. Learn more: at smallshopstrategies.c
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
292. As Seen on Why IT Matters: A Double Order of Nontoxic Optimism with a Side of Good Please - Tim Lockie + Tracy Kronzak
01:03:22
Meet Tim & Tracy. We've been called a lot of things in our day, but never nontoxic optimists - and we kinda like it! Tune in to the Why IT Matters podcast (click and subscribe too - you won't regret it!), which is a truth tech talk with two dynamite humans. If you’re a giver, a business leader, or an application developer, this is a conversation not to miss, because, if you’re not leading with value and humanity first, you’re missing out. 🎧
About Our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
About Our Sponsor The Productive Executive Director If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days. And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes July 1, so check it out now. Learn more: at smallshopstrategies.com/beproductive
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
293. 10 Takeaways + One Good Thing from Season 5 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
00:40:48
It's been a mind-blowing six months of the most progressive, heart-wired, action-oriented discussions to get your nonprofit moving toward innovation. Best of Season 5 unites Jon, Becky and Julie as they walk through 10 Takeaways + 1 Good Thing they've seen trending these past six months. For all our lurkers out there, this is a great time to get a high-level overview of the best moments that knocked our socks off this year. Plus, we each curated favorite playlists from this season, so there's a starting place if you're new to our community. Tune in and take notes ✍️
Season 5 highlights (0:50)
10 Takeaways from Season 5:
Mission moments - Focus on Listening. (3:20)
Community building - Embrace nuance and micro-moments. (5:25)
Storytelling - Be intentional, be authentic, and be future-focused. (8:40)
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
294. Combatting Hate + Building A Global Movement of Hope - Jonathan Greenblatt
00:47:30
Meet Jonathan. He believes in American exceptionalism, and is intently focused on uplifting unification and tamping down hate. He's leading the world's largest anti-hate organization, the Anti-Defamation League (ADL), with a distinguished record of fighting antisemitism and advocating for just and fair treatment to all. We're talking about the heaviness of the world, and how we can right the trajectory through inclusion, kindness & community. You in? Learn:
Understanding how ADL is fighting hate through investigative research, education programs, & legislative victories
Pyramid of Hate: how hate can quickly escalate from mere words to acts of violence
ADL’s formula for dismantling hate
New book: "It Could Happen Here: Why America Is Tipping From Hate To The Unthinkable And How We Can Stop It."
Episode Overview
Jonathan’s story and journey to where he is today (5:00)
Overview of ADL (14:00)
Jonathan’s book: "It Could Happen Here: Why America Is Tipping From Hate To The Unthinkable And How We Can Stop It" (23:00)
The Pyramid of Hate (31:00)
Action (41:00) Whole of society strategy (43:00)
Jonathan’s One Good Thing: Fight hate, but find hope. (47:00)
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
295. Redefining Board Leadership + Investing in Girls to Save the World - Tara Abrahams
00:55:15
Overview Meet Tara. This multi nonprofit-board chair and Head of Impact at The Meteor, is passionate about tackling challenges women and girls are facing worldwide. Tune in and discover why we think she is exactly the kind of modern board chair nonprofits should be looking to recruit, and how she's channeling her passion into her nonprofit volunteerism. It's the thing of board legends🤩💪
💡Learn
Exploring what a modern fundraising board looks like today
Finding the right board fit for volunteers who have specific interests and skillsets
Why empowering young girls could be the key to global prosperity
Lessons learned as a board chair
Episode Highlights
Tara’s story and journey to where she is today (4:20)
Tara’s board experience (8:45)
Girl Rising and when Tara’s passion clicked (13:00)
Modern boards that meet the moment of today (32:00)
Collaboration in the impact sector (40:00)
The Meteor (44:00)
A powerful moment of philanthropy in Tara’s life (53:00)
Tara’s One Good Thing: We don’t have to wait for anything at all. What we have to do is start. (57:00)
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
296. #AMA Fridays: Sharing Impact to Funders - Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:16:44
It's #AMA (Ask Me Anything) Fridays: Storytelling + Sharing Impact to Funders, and we're breaking down an excellent question posed about impact reporting to multiple funders. Did you ever consider that an impact report could be more than simply fulfilling your granting duties? We believe it's an important cultivation strategy - not just a stewardship tactic. Tune in and hear how elevating your thinking is game-changing for the funder/grantee relationship. Special thanks to nonprofit impact communications genius, Dulari Gandhi, for sharing her insights and tips on how to communicate funding outcomes.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
297. How Smart Tech is Changing Fundraising + How to Harness Its Power for Your Mission - Nejeed Kassam
00:45:12
Meet Nejeed. He empowers nonprofits with A.I.-powered technology while also highlighting the positive impact that adopting smart technology WILL have on the sector. Friends, technology can be simple AND revolutionary. Believe us, this is the convo you've been waiting for to get jazzed about your data! 🤩
💡Learn:
How smart technology is transforming the fundraising landscape
Making the business case for leveraging A.I. in nonprofit
Storylines you can extract from data
Outdated technology "best practices"
Episode Highlights:
Nejeed’s story and journey to where he is today (4:00)
Overview of Keela (10:00)
Storylines you can see through data (19:00)
Modern day best practices (23:10)
Outdated “best practices” we could do away with (26:00)
A powerful moment of philanthropy in Nejeed’s life (37:40)
Nejeed’s One Good Thing: Human beings have phenomenal capacity. (48:00)
About Our Sponsor Slingshot Group Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.
It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.
Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
298. Giving USA 2022: Breaking Down Philanthropy Trends - Elizabeth Abel
00:37:45
Overview
Meet Elizabeth. She's baaaccckkk! The queen of interpreting philanthropic data reports is back in our house, and today we're breaking down Giving USA's 2002 Report. CCS's brilliant thought leader is explaining why dollars are up and donors are down, and how we can maximize that potential (and turn the tide of donor retention!). CCS is even giving away it's FREE breakdown of the report here (👈 waiting list, report dropping soon!) 🧐
💡Learn
High-level overview of greatest Giving USA trends, surprises & data points we don't want to overlook
Planned giving and corporate giving trends are fascinating...!
Why COVID-19 changes are likely to last
Actionable steps to leverage knowing this latest data
Today’s Guest Elizabeth Abel, Senior Vice President, CCS Fundraising
About Our Sponsor Feathr Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
299. Enneagram for Nonprofits: Pt.1 The Nine Types - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Ashley Engle
00:47:30
We've been teasing it for five seasons now, and the week is finally here - Enneagram series launch time🚀🤩🙌 We've brought in a wise student of Enneagram to break down this powerful personality and relationship tool. Ashley Engle explains each type's strengths and weaknesses, and it's an open, loving convo celebrating the diversity we all bring to our personal and professional relationships. The four-part Enneagram series launches today learning about the nine types. Don't miss it! Self-awareness and grace are so needed in our fractured cultural moment. The Enneagram is here to help. Shout out your types to us this week!
Jon (Enneagram 9 - The Peacemaker✌️) Becky (Enneagram 2 - The Helper🤗) Julie (Enneagram 2 - The Helper🤗)
Today’s Guest Ashley Engle, Pastor of Spiritual Formation, The Well Church
Episode Overview
Background and history of the Enneagram (3:45)
Overview of resources to determine your Enneagram type (7:00)
Heart Triad (10:00)
Type 2: The helper or the befriender
Type 3: The achiever, the performer or the motivator
Type 4: The romantic or the individualist
Head Triad (19:55)
Type 5 The investigator or the observer
Type 6: The loyalist
Type 7: The enthusiast
Gut Triad (32:00)
Type 8: The challenger or the leader
Type 9: The peacemaker
Type 1: The perfectionist or the reformer
Looking ahead to part 2: How to activate the Enneagram (44:45)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
300. Meet The Farmlink Project: The Next Generation of Nonprofit + Evolved Leadership is Here - Aidan Reilly and Ben Collier
00:44:40
Overview
Meet Aiden and Ben. There's is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world. The Farmlink Project connects surplus food from farms to food banks all around the country and has rescued nearly 70M# of produce since its inception. Tune in and help us fight for a world where everyone has access to the food they need.
💡Learn
The founding story of Farmlink
The new generation of nonprofits and nonprofit leadership - how rising GenZers are innovating the nonprofit experience
Their unique approach to corporate partnerships (that are working!)
What food insecurity& food waste looks like in the U.S. today.
Today’s Guests
Ben Collier, Co-CEO and Aidan Reilly, Head of Partnerships, The Farmlink Project
Episode Overview
Ben and Aidan’s stories and journey to where they are today (4:00)
The founding of Farmlink (12:00)
Media attention (20:00)
Partnerships and Farmlink’s mentality around partnering with companies (25:00)
Mindset shift to create systemic change (29:00)
Create technical improvements to the space
Create a shift in policy and adjust the rules of the environment
Create a shift in social perspective about the problem that is being addressed
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fu
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
301. How Your Online Presence Can Create Business Value for Your Nonprofit through SEO - Rafi Norberg
00:46:16
Overview
Meet Rafi. He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss!
💡Learn
How SEO is different from the other ways people show up in marketing
The 3 pillars you need to have right to flex SEO for your mission
How to convert traffic into leads
How to flex SEO to ensure your content shows up in many places
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.c
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
302. Enneagram for Nonprofits: Pt. 2 How to Use It - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Ashley Engle
00:27:44
Our Enneagram for Nonprofits Friday series started off with a bang last week! Last week we broke down the types - now we're putting them into action. Today we're talking about the correlation between relationships and the Enneagram and how to activate it in our personal and professional lives. Ashley Engle is back to breathe more insight and love into this conversation as we talk about how to flex the Enneagram - for good!
Today’s Guest Ashley Engle, Pastor of Spiritual Formation, The Well Church
Episode Overview
Correlation between building relationships and the enneagram (2:45)
Working through fears and re-wiring our mindsets (6:00)
Celebration and culture at an organization (19:05)
A powerful moment of philanthropy in Ashley’s life (20:30)
Ashley’s One Good Thing: Create a vision board (23:15)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
303. Disrupting Fundraising + Building Community for Veterans + Families - Anne Marie Dougherty
00:48:47
Overview
Meet Anne Marie. She's also a marketer disguised as a fundraiser leveraging unmatched moxie and grit as CEO of the Bob Woodruff Foundation, supporting the nation’s veterans and their families. She’s disrupting traditional fundraising models via a unique use of metrics, relationships, and results to maximize the foundation’s $80 million investment impact. It’s an entrepreneurial approach that’s permeating the entire organization - and growing. She’s got your 6!
💡Learn
What BWF is doing to support veterans with fertility support
Unique partnership approach to the NFL & USA Wheelchair Football League
The story of its $15M MacKenzie Scott gift
Bob Woodruff Foundation mission overview
Today’s Guest
Anne Marie Dougherty, CEO, Bob Woodruff Foundation
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
304. Ask Before you Aid: The Danger of Compassion + Creating Sustainable Development - Dr. Bertrhude Albert
00:46:19
Meet Dr. Behrtrude Albert. Following a humbling trip to her native Haiti, she learned a valuable lesson: ask before you aid. Alongside her partner, they founded P4H Global and are revolutionizing the way education is delivered in Haiti by training teachers. “We don’t have what Haiti needs…but they do. Invest in their capacity then get out of the way to watch them transform their nation.” Boom! 🎤💥
💡Learn
The dangers of compassion (& how it can undermine dignity)
How she garnered 1.1M likes & 70K+ TikTok followers!
The power of local partnerships: ask questions, understand strengths, listen to lived experiences
P4H Global mission overview
Today’s Guest Dr. Bertrhude Albert, Co-Founder + CEO, P4H Global
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
305. Enneagram for Nonprofits: Pt 3. Internal Dynamics - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Kishshana Palmer, CFRE
00:33:51
It’s Enneagram Friday! Our Peacemaker and Helper hearts are geeked out around the enthusiasm and noise for our Friday Enneagram series. And now we’re moving from theory to application with the nonprofit leadership expert of our hearts: Kishshana Palmer, CFRE! Kish breaks down how to use the Enneagram internally with your fundraising shop: how it helps give grace to each other, how to flex it amidst team dynamics, and the good/bad/ugly she’s seen with different types over the years. Still haven’t taken the free test? No sweat - find it here and report back!
Jon #9 - The Peacemaker Becky #2 - The Helper Julie #2 - The Helper
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
306. Fundraising Boards 2.0: The Mission of Women Moving Millions + How to Use Your Board Seat Well - Mona Sinha
00:52:54
Meet Mona. She's a globally recognized advocate for gender equality in business and society, and she's never met a challenge she didn't tackle head on with visibility and humility.Mona is theBoard Chair of Women Moving Millions, a community of women who fund big and bold ($1 million+) to create a gender equal world, as well as Board Chair of the ERA Coalition Fund for Women’s Equality. With only 1.6% of philanthropy making its way to women and girls, we're tackling this issue, discussing how to break cycles and why investing in women has a massive return. Jaw-dropping convo with a seriously impressive good human 💪
💡 Learn
How to build a community of empowered women + drive social change
How to best utilize your board chair (spoiler: empowerment!)
3️⃣ Tips for shifting power dynamics with your board
The story of Women Moving Millions
Today’s Guest
Mona Sinha, Board Chair, Women Moving Millions
Episode Highlights
Mona’s story and journey to where she is today (4:20)
Women Moving Millions (12:00)
Giving in Community (18:00)
Shared Leadership as a Board Chair (24:00)
Respect.
Give each other the space to disagree.
Always have each other’s back.
A powerful moment of philanthropy in Mona’s life (47:00)
Mona’s One Good Thing: You can lean into visibility and humility at the same time. (50:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about t
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
307. Inside the Rise of Collective Giving + How to Create a Giving Circle - Sara Lomelin
00:45:18
Meet Sara. As the founding CEO of Philanthropy Together, she's working to diversify and democratize philanthropy through the power of giving circles. She believes nonprofit leaders can best connect with giving circles by working in local communities and remembering that giving circle donors are not your regular donors. They want to go beyond giving to elevate your message. “Giving by, for, and with the communities we represent is the future of philanthropy — and each and every one of us belongs in this movement.”
💡Learn
The history, present & future of collective giving
5️⃣ Steps to the giving circle model
How to democratize and diversify philanthropy
Starting point for orgs looking to launch or wrap a giving circle around a program
Today’s Guest Sara Lomelin, CEO, Philanthropy Together
Episode Highlights
Sara’s story and journey to where she is today (3:50)
Overview of collective giving (6:55)
The story of Philanthropy Together (11:00)
The potential for nonprofits today with collective giving (17:00)
What happens after the gift is made (31:00)
👇 5 STEPS TO THE GIVING CIRCLE MODEL (34:00)
Gather your people
Discuss values
Decide where to give your money
Give - pool funding, talents, and resources
Engage
A powerful moment of philanthropy in Sara’s life (36:00)
Sara’s One Good Thing: Never assume who can give and who cannot give. (39:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
308. Enneagram for Nonprofits: Part 4. External Dynamics - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Kishshana Palmer, CFRE
00:28:22
It’s the final epsiode of our Enneagram Friday series, and we're betting you just might have been waiting for this one. Kishshana Palmer, CFRE is back to talk about how to utilize the Enneagram with your donors. She's bringing stories and examples, and they're ones we can relate to. Still haven’t taken the free test? No sweat - find it here and report back!
Jon #9 - The Peacemaker Becky #2 - The Helper Julie #2 - The Helper
Today’s Guest
Kishshana Palmer, Speaker, Educator, Trainer, Coach and Recovering Fundraiser, and Founder of The Rooted Collaborative
Episode Overview
Tone setting for the final Enneagram conversation (2:00)
Importance of knowing yourself (3:40)
Breaking down limiting beliefs with the Enneagram (12:30)
Examples of different Enneagram types in fundraising scenarios (15:30)
Kishshana’s One Good Thing: “Be awake, be present.” (13:30)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
309. Driving Innovation in the Nonprofit Sector + What's Next for Capital Campaigns - Sterrin Bird
00:52:39
Overview
Meet Sterrin. This fundraising expert spent three decades in campaigns and major gifts conducting more than three-dozen capital campaigns with combined goals in excess of $5.5 billion. Bottom line - she knows her stuff 🤩 This tech-for-good guru is walking us through innovation in the modern-day campaign and how to update outdated practices. And her personal story of how philanthropy intersected with her life will have you reaching for the Kleenex.
💡Learn
How the modern campaign is evolving in a post-pandemic world
How to integrate innovation & tech into your campaign
Advice for fundraisers preparing for their first capital campaign
Misconceptions fundraisers have about soliciting major gifts
Today’s Guest
Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce
Episode Highlights
Sterrin’s story and journey to where she is today (4:00)
Innovation in the nonprofit sector + where we are going (7:30)
Capital campaigns (21:00)
Misconceptions around Major Gifts (30:00)
A powerful moment of philanthropy in Sterrin’s life (41:10)
Sterrin’s One Good Thing: Courage, curiosity and letting go of the ear of fear of failure (48:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
310. De-Biasing the Workplace + Building Equitable Workplaces - Olanike Ayomide-Mensah
00:48:07
Overview
Meet Olanike. This equity strategist and executor is obsessed with building equity in the world - starting with the workplace. Diversity & Inclusion is trendy, but the transformation is slow and fatigue has set in. We're talking through biases, psychological safety and building spaces where everyone can thrive. "Being in all of these different pockets of life, it has taught me that so many issues of inequity and injustice are rooted in our human nature." Let's work through it together, friends.
💡Learn
Global perspective on DEI in the workplace
What it means to live at the Intersection of Difference
De-Biasing the workplace + building equitable workplaces
How to create safe working environments
Today’s Guest
Olanike Ayomide-Mensah, Founder and CEO, Mosaic Consulting
Episode Highlights
Olanike’s story and journey to where she is today (5:00)
Global perspective of DEI in the workplace today (11:00)
DEI work in the nonprofit sector right now (20:00)
Living at the intersection of difference (24:00)
De-biasing the workplace (35:00)
Creating a safe work environment (43:00)
A powerful moment of philanthropy in Olanike’s life (47:00)
Olanike’s One Good Thing: Seek and embrace joy in all of the challenges. (54:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
311. AMA: How Can Small Shop Nonprofits Build an Amazing Culture?- Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:31:48
You asked, we responded! This Friday we're launching a quick two-part #AMA Friday series focused on helping small shops beginning with How Cultures Can be Changed & How Leaders Can Help. Our small shop queen Rachel Bearbower left a message on our voicemail asking some tough questions that we know are on your mind too - you want to see your organization modernize and evolve, but leadership may not agree. We'll break down the myths, the fallout of not listening to staff, and the incredible opportunity sitting before brave small (and big!) shop leaders. Even if you're not a small shop, there's plenty to be learned from these topics. Come hang with us!
Rachel Bearbower’s question: “What you are seeing working inside small shops, small organizations that are really shifting the culture and making a huge difference for their staff, their volunteers, even their board members? (2:10)
Tonesetting (3:20)
Alignment of values and culture (9:00)
Pro tips for leaders to intentionally shape culture (10:30)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
312. Building Equitable + Sustainable Systems to Deepen Impact - Otisa Eads
00:41:55
Overview
Meet Otisa. This Human Resources & Systems Strategist combines her great love for nonprofit HR with DEIJ (Diversity, Equity, Inclusion + Justice) to ensure equitable hiring happens from the beginning. We’re chatting through how to acquire the best talent to take our missions further and why systems and mindsets are essential to making it happen. This is not your grandma’s operations nor DEI discussion. Join us and let’s level up together!
💡Learn
Equitable hiring practices 🙌
Common missteps leaders make in hiring
Systems creation for processes & evaluations
Common unconscious biases baked into our hiring systems & practices
Episode Highlights
Otisa’s story and journey to where she is today (2:30)
How to bake equity into hiring practices (9:15)
Missteps leaders are making in hiring decisions (19:35)
De-biasing the workplace (25:00)
A powerful story of philanthropy in Otisa’s life (35:00)
Otisa’s One Good Thing: Figure out how to incorporate play and joy. (39:00)
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
313. Partnerships in Action: How Mobile Tech is Driving Social Impact - June Sugiyama & Meena Palaniappan
00:45:59
Overview Meet June & Meena. This dynamic tech-for-good team is on a global mission to empower girls with technology, and the results are quite extraordinary. Their combined expertise and grit is powering community-based technology projects in the developing world for the past two decades - and the effect is staggering. Tune in🎧
💡Learn
The massive opportunity to put technological innovation to work for good.
Importance of social media networks to enact positive change rather than spread misinformation
Case Study: campaign to tackle vaccine hesitancy in Puerto Rico
Meena’s story and journey to where she is today (4:20)
June’s story and journey to where she is today + an overview of Vodafone (6:00)
How Meena met June + an overview of Atma Connect (10:15)
Using Technology for Good (15:00)
How women disproportionately experience the affects of disasters (19:00)
Creating human-centered tech (32:00)
A powerful moment of philanthropy in June’s life (37:45)
A powerful moment of philanthropy in Meena’s life (40:10)
June’s One Good Thing: You have to be really good listeners to create solutions; Meena’s One Good Thing: Being an entrepreneur is not the journey for the the meek of heart (42:15)
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
314. #AMA Fridays: Should I stay or should I go? Navigating a work transition. - Jonathan McCoy, CFRE and Becky Endicott, CFRE
00:29:27
We're completing part deux of our Friday #AMA series focusing on helping small shops with a focus this week on determining when it's time to stay or go at your current nonprofit. Posed by our small shop queen, Rachel Bearbower, addressed the elephant in the room that many COVID survivors are feeling right now. Do I stick it out or move on? We'll talk through some questions to ask yourself, address compassion fatigue/burnout, and how to socialize an upcoming transition. Come hang with us!
Rachel Bearbower’s questions: “When the founder is ending their tenure with their organization and they don't quite realize that it's time for them to move on. What do they do?” and “If you are an ED and it's time to go and you're ready to go. What are some of the steps that you should be taking?” (2:40)
Many of us are in an existential place asking questions (3:35)
Questions to ask yourself as a leader (7:20)
Differences between burnout versus compassion fatigue (13:05)
Aila Malik’s four practical questions for leaders to ask themselves today (17:05)
What is my core belief?
How strongly do I believe in this mission?
What needs to be true in my workplace to become an evangelist about this?
How are you lifting others that you can pass the torch to?
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
315. Creating Purpose-Driven Donor Events + Unlocking Your Own Unicorn Sparkle - Matthew Helmer
00:55:14
Overview Meet Matthew. As The *DRG's resident Unicorn, he believes in embracing organizational change through novel ideas. This internationally recognized storyteller has led teams in the production of award-winning events, communications, and donor engagement efforts (tune in for a fascinating case study!) . We're chatting about how to evolve our teams, embracing streamlined processes and pitching creative engagement opportunities.
💡Learn
How organizations can reimagine internal collaboration and innovation
Case Study: Colorado State University Foundation's event & engagement realignment Incorporating data and metrics into the event planning process
Unlocking your unique gifts - straight from the sector's other Unicorn
*Donor Relations Guru is now renamed The DRG Group. So proud of you for this brave move, friends. Check out the announcement here.
Today’s Guest
Matthew Helmer, Consultant and Strategist, DRG Group
Episode Highlights
Matthew’s story and journey to where he is today (3:00)
Experiencing organizational change at Colorado State University (9:00)
Centralized event management in higher education (12:00)
Creating meaningful events and experiences (19:00)
An example of bringing these philosophies to life (25:00)
Releasing the inner unicorn in all of us (39:00)
A powerful moment of philanthropy in Matthew’s life (44:00)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
316. Tapping Hollywood's Advisor: How to Partner with Celebrities to Grow Mission Impact - Sarah Adolphson
00:40:57
Meet Sarah. This Peace Corp alumna is an expert in entertainment strategy and engagement with extensive philanthropic experience working with many of the world’s leading global celebrities. And yet, there is nothing Hollywood about her love for doing good and the unique ways she unites celebrity and philanthropy. Tune in and understand the opportunity that exists for your mission🎧
💡Learn
The role of celebrity in philanthropy
Core pillars of a successful campaign or event when working with a celebrity, influencer or corporation
Opportunities that exist for nonprofits to partner with celebrities
About our Sponsor Feathr Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers. Learn more about their solutions for nonprofits at feathr.co.
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
317. Top 9 Revelations from 2 Years of Podcasting - Jon McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
00:35:56
We're sharing a two-year birthday retrospect covering the Top 9️⃣ Revelations we've learned these past two years on the podcast. And we're bringing your voices onto the podcast about what this community has meant to you and how it's helped you better serve your mission. Check out Becky's blog post about her observations, and add your voice to the conversation in the Community. These revelations are only the beginning of what we're co-creating in this Impact Uprising✌️
Episode Highlights
9 Revelations from 2 Years of Podcasting (10:00)
1. Digital Community is the Future (11:00)
2. Storytelling is the most powerful tool in the nonprofit arsenal. (12:30)
3. Partnerships are evolving in new, exciting ways. (14:00)
4. Your nonprofit friends are not ok right now. (18:00)
5. People need a break from the world’s heaviness to hear a story that’s good. (22:00)
6. Nonprofits investing in professional development and marketing are winning right now. (25:00)
7. Nonprofit leaders must evolve quickly and humanly. (27:00)
8. We must commit to thinking differently. (28:30)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.
Sound like Virtuous might be a fit for your organization? Learn more
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
318. The New Playbook for Democratizing Philanthropy - Alison Moore, Comic Relief US
00:46:04
Overview
Meet Alison. This fascinating media exec turned nonprofit disruptor is channeling her moxie for creative storytelling, business ops and multi-channel strategy into a joyful movement that’s democratizing philanthropy (insert heel kick!) As CEO of Comic Relief US - the 💥 behind Red Nose Day - she’s unpacking the playbook for convening meaningful partnerships, building + scaling grassroots campaigns and taking it outside the walls through multi-channel engagement. Tune in for the bold insights and stay for the full display of red-nose-wearing evolved leadership.
Today’s Guest Alison Moore, CEO, Comic Relief US
Episode Highlights
Alison’s story and journey to where she is today (5:15)
Overview of Comic Relief USA (14:10)
Founding of Red Nose Day in the UK (15:00)
Bringing Red Nose Day to the US (16:30)
Their approach to fundraising (23:25)
Millennials and philanthropy today (25:15)
How to spark engagement (27:25)
Innovation + Collaboration to Deepen Impact (34:55)
A powerful moment of philanthropy (39:30)
Alison’s One Good Thing: Focus on Curiosity. (42:15)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.
Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
319. How to Channel Your Passion + Build a Platform for Good - Monica Yunus
00:55:18
Overview Meet Monica. This internationally renowned soprano believes in the power of the arts to gather, unify & awaken positive change. She's the co-founder of Sing for Hope, a leading nonprofit that brings arts outreach programs to communities in need and presents initiatives that make the arts accessible to all. We're talking about scaling up a nonprofit and using your platform for good. This operatic superstar-for-good absolutely exceeded our Ungettable Get expectations!
💡Learn
Scaling a nonprofit from the ground up
How to approach partnerships with corporations & municipalities
Flexing your platform for good
The mission story of Sing for Hope
Today’s Guest Monica Yunus Co-Founder and Co-Executive Director, Sing for Hope
Episode Highlights
Monica’s story (5:00)
Overview of Sing for Hope (8:30)
Sing for Hope’s programs (16:00)
Scaling a nonprofit (27:15)
Monica’s advice for those looking to start a nonprofit (29:45)
Creating magical partnerships (33:10)
Using your gifts and showing up authentically (37:00)
A powerful moment of philanthropy in Monica’s life (41:00)
Monica’s One Good Thing: Be good to yourself. (49:00)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.
Sound like Virtuous might be a fit for your organization? Learn more today at
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
320. The Habits of an Impactful Fundraiser - Jon McCoy, CFRE and Becky Endicott, CFRE
00:24:58
This Friday we're launching a new Friday Series called The Habits of an Impactful Fundraiser. We're starting by tearing down the old models of professional development and rewiring our brains to embrace learning differently and openly. We're bringing tips and examples of who's doing it well. 🎉
Episode Highlights
Series Tone Setting (2:00)
Where to start: think about playing in a different sandbox. (4:00)
Your development will be defined by you alone (5:00)
The importance of developing your soft skills (11:00)
How to ask your boss for professional development budget (15:00)
Topics we will be unpacking throughout this series (20:00)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.
Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
321. Evolved Leadership: How a Tri-Sector Mindset Grows Your Impact Possibilities - Jens Molbak
00:50:12
Overview
Meet Jens. This serial entrepreneur (and founder of Coinstar!) believes deeply in pulling together all sectors for impact. In fact, by adopting a tri-sector mindset, we're able to identify opportunities to innovate and solve problems by aligning resources and interests from private enterprise (businesses), the public sector (government), and social sectors (nonprofits). It's not a theory. He's already proving it at New Impact, and he's brought the playbook for nonprofits to lean into. Lucky you!🎉
💡Learn
Defining the Tri-Sector and Whole of Society Approach
How innovators & business model creators united profit & purpose
Exploring tri-sector case studies
How nonprofits can apply these ideas today
Today’s Guest Jens Molbak, Founder, New Impact + Founder and Former CEO, Coinstar
Episode Highlights
Jen’s story (3:05)
The story of Coinstar (5:55)
Tri-sector model (11:10)
Mindsets that need to shift today (16:00)
An example of partnering across sectors (21:15)
Mindset shifts needed (22:00)
The reason New Impact exists and resources available (33:10)
Creating a database of impact organizations across all sectors (35:45)
Meaningful moments of philanthropy in Jens’ life (39:25)
Jen’s One Good Thing: How can you repurpose existing resources (45:00)
About Our Sponsor Slingshot Group Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.
You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.
It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.
Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofit
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
322. How to Create an Inclusive Brand for Your Organization + The Why / When to Rebrand - Farra Trompeter
00:44:20
Meet Farra. This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today’s digital world, we're chatting about the importance of branding for mission-driven organizations (and where to start!), how to ensure DEI is baked into the brand, and why branding is a team sport.
💡Learn
Weaving inclusivity & DEI into your brand
How often should orgs rebrand?
How should I brand during a big anniversary for my org?
Collaboration between Development + Communication teams
Your board's role in branding (yes, they have a purpose!)
Today’s Guest Farra Trompeter, Co-Director and Member-Owner, Big Duck
Episode Highlights
Farra’s story and journey to where she is today (3:25)
Branding for nonprofits (9:40)
Key steps to developing and applying your brand personality (12:55)
Creating inclusive branding (17:00)
Big Duck’s shared leadership model (19:40)
Nonprofit board’s role in Marketing and Communications (22:25)
How often should nonprofits be rebranding? (27:20)
Should we change the name of our organization? (29:30)
We have an anniversary coming up - now what? (33:20)
Collaboration between Development + Communications Teams (35:00)
A powerful story of philanthropy in Farra’s life (38:20)
Farra’s One Good Thing: “Don't dream it, be it." - The Rocky Horror Picture Show (40:50)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
325. A Path to Unlocking Organizational Growth: How to Implement the 6 Levers Framework - Shaun Lee
00:55:16
Overview
Meet Shaun. He believes to build healthy cultures, you have to build healthy systems. We're defining the way work works and not leaving those things to chance. This is the ops conversation you didn't know that your shop absolutely needs to have on how to build systems of integration, focus, cohesion and intention. This could be the ultimate #WorkingSmarterNotHarder convo💪
💡Learn
Building healthy operating systems
6 Levers Framework: A Path to Organizational Health
Advice for leaders to maintain principles while navigating seasons of change
Symptoms of unhealthy cultures
Today’s Guest Shaun Lee, VP of Organizational Solutions Mission Matters Group
Episode Highlights
Shaun’s story and journey to where he is today (3:30)
Symptoms + signs of an unhealthy culture (8:45)
To build a healthy culture, you have to build healthy systems (18:00)
What makes up a healthy operating system (23:00)
Definition of an operating system (24:00)
6 Levers Framework: A Path to Organizational Health (26:00)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.
Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
323. Habits of an Impactful Board Member - Sabrina Walker Hernandez
00:32:25
Overview Welcome back to our new Friday Series called The Habits of an Impactful Fundraiser. We're kicking off the discussion by bringing in one of our experts, Sabrina Walker Hernandez with Supporting World Hope who's talking about Habits of an Impactful Board Member. We're bringing tips and examples of who's doing it well.👊
Special Guest Sabrina Walker Hernandez, President and CEO, Supporting World Hope
Episode Highlights
Tone setting (2:30)
What is the bigger, better question that we should be asking with our boards (5:20)
3 habits of a CEO to support an impactful board(7:45)
3 habits of an impactful board chair (9:20)
How CEOs can communicate with the board chair and with the board as a whole (11:45)
Habits of a good board member (17:45)
KPI’s that matter and don’t matter to a board member (20:25)
A piece of advice for how to be a good board member and also take care of yourself (25:45)
A board member in Sabrina’s life who embodied these habits and principles (26:50)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.
Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
324. How to Leverage A/B Testing to Grow Online Giving + The Psychology of Giving - Sam Baker
00:35:46
Overview Meet Sam. She's a digital strategist who helps her clients increase revenue with A/B Testing, and she knows her stuff. In the last 10 years, she's helped companies like Abercrombie & Fitch, Under Armour, and Intercontinental Hotel Group use their website data to make more money - without increasing digital ad spend or building a new website. Don't miss this episode that will prep you well for Giving Tuesday and year-end🗓
💡Learn
Defining A/B testing & how it works
How to kick-off a successful A/B testing campaign
The link between the psychology of giving and social proof
A guide to everything that should be in your A/B toolbox
Today’s Guest Sam Baker, Digital Strategist, Founder of Sam Baker Consulting
Episode Highlights
Sam’s story and journey to where she is today (4:00)
A/B Testing - Theory and Philosophy and why Nonprofits should be leveraging it (11:00)
Storytelling + A/B Testing (15:00)
The Psychology of Giving (17:00)
An example of this in real life (20:00)
How to implement + activate A/B testing (23:00)
A powerful moment of philanthropy in Sam’s life (29:00)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement.
Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
326. The Habits of an Impactful Major Gifts Officer - Julie Ordoñez
00:46:27
Welcome back to our Friday Series The Habits of an Impactful Fundraiser. This weekwe're taking on major gifts, and you better hold onto your britches for this conversation with one of our experts, Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab podcast as we breakdown Habits of an Impactful Major Gift Officer. Prepare for everything you've learned about raising investment-level gifts to be upended - for good. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Tune in ✌️
Special Guest Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab Podcast
Episode Highlights
Tonesetting (1:00)
Mindset challenges that are barriers for raising major gifts (4:20)
How major gift officers can feel more confident (12:40)
Committing yourself to taking action and meeting your goals (18:50)
Actions for success that major gift officers should take (24:35)
Understand how to prioritize your relationships (29:40)
About our Sponsor Neon One Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.
About our Sponsor Virtuous You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty
Become a Member and Get All-Access to Everything We Are For Good! Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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