Voiceworks: Sound Business (CommunicorpUK)

Getting started in the podcasting game can be a daunting task. This episode of Voiceworks Sound Business is perfect if you are asking the question "How Do I Start A Podcast". Jim Salveson is joined by Progressive Media's Ashley Morris who shared his top 5 tips for those wanting to dive into the world of podcasting. Looking at everything from technology to marketing to content, this checklist of tasks can help to give your new show the edge before you even hit record. You can find Ashley on LinkedIN here: https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-0568072 and listen to the Podcasters Podcast via Spotify here: https://omny.fm/shows/the-podcaster-s-podcast Further episodes for new podcasters: Podcast Marketing 101: https://pod.fo/e/14f0fc The Art of the Host Read Advert: https://pod.fo/e/12b41b Creating a Podcast Community: https://pod.fo/e/108b8e If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Voiceworks: Sound Business is looking at what could be a new trend in the world of radio and podcasting: Hyper-Local Audio. For years now radio has been moving in the opposite direction, shedding locally produced content for specific locations in favour of big brands delivering high-quality network content across local licences. Could we be seeing a growth in demand for highly focused, highly targeted audio provision for communities in the UK? On this show, we speak to two people who are delivering hyper-local content to their audiences whilst also demonstrating a real hunger for that content and the value it delivers. First, we hear from Keri Jones, founder of Alfred, a new FM licence 'Alfred' broadcasting to a potential audience of just 8000 people in Shaftsbury, The Vale and Chase. More on them here: https://thisisalfred.com/ We'll also hear from Alex Whitely who is the creator and host of the Shrewsbury Biscuit Podcast delivering similar local content to a proud army of listeners in the Shrewsbury area (and beyond) more on that here: https://www.theshrewsburybiscuitpodcast.co.uk/ If you want to find out more about the world Voiceworks, working with brands, councils and communities to deliver this type of super-targeted audio content then please check out the "Our Word" section of the Voiceworks website: https://voiceworks.ai/our-work/ You can follow Voiceworks on Twitter @Voiceworksai, find Jim via @Mr_Jimbob and if you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

"Social Audio" has been one of the audio buzz terms of 2021 and that looks set to continue in 2022. Facebook, Twitter, Spotify and Clubhouse are just some of the big names who have looked to explore the space over the last 18 months with audio creators around the world looking at how they can use the tools created to increase engagement and improve discoverability. On this episode of Voiceworks: Sound Business; Jim Salveson talks to Ann Charles. Ann is an expert in audio production and it's accompanying technology. She is also an expert coach for all things sound and is one of the brains behind Radio TechCon (The UK radio and audio industry’s technical and engineering conference). In this interview, Ann talks about the past, present and future of Social Audio and the challenges it faces. She also discusses how audio producers can unlock the power of social media to help grow their audiences now and talks about "Audio Objects" a (relatively) new development in the sound industry that could be the future of audio production. You can find more about Ann and her work (as well as details of the free "Socially Sharing Sound" course she mentions on the podcast via her website https://anncharles.tv/ (along with load more useful stuff) and you can follow her on Twitter via @sparkyannc If you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond. Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands on his journey to his current role as Head of Content at Audio Always. You can find Dave on LinkedIN here: https://www.linkedin.com/in/dave-masterman-01b214129/ You can see some of that great work Audio Always do here: https://audioalways.com/ AND if you want help with your podcasting and audio strategy then you can contact the Voiceworks team here: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

When it comes to audio advertising; how many words are too many? On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness. Jason digs down into the data, shares some brilliant insight that in invaluable to advertisers and creatives and shares some practical tips on how to make your audio ads perform better. To read the full white paper "Word Count Matters" head to the colour text website:: https://colourtext.com/workspace/files/word-count-matters-in-audio-whitepaper.pdf The data sources mentioned by Jason as as follows: Data source 1 - Audiotrack: https://audiotrack.co.uk Data Source 2 - Big Audio Data Mine: https://www.radiocentre.org/research/big-audio-datamine/ and further reading comes from this interesting scientific paper about the limits of human speech-based communication: https://www.science.org/doi/10.1126/sciadv.aaw2594  If you are interested in audio advertising then some previous Sound Business episodes of interest are: Further listening! Great Sound Business episodes for those with an interest in audio advertising... Making Digital Audio Work Harder For Brands: https://pod.fo/e/16c40c Working Out What Works (Tracking and Attribution): https://pod.fo/e/1249e8 The Psychology of Sound: https://pod.fo/e/10c181 If you would like to speak to the Voiceworks team about your audio strategy head to voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of Voiceworks: Sound Business we take a trip down to London for the Podcast Show 2022 where Voiceworks' Jim Salveson hosted a panel of experts on the topic of how to make brilliant sports audio. On this podcast you'll hear from three experts in the field of sporting audio content who share their opinions and expertise on not only what makes great content but the value of a sports focused audience and what the future of digital sports audio looks like. You will hear from: Sophie Hind is the Founder & Managing Director of Voiceworks.ai who specialise in voice technology and audio content solutions working with Sports Rights Holders to develop their audio strategy.   In 2021 Voiceworks launched leading global sport audio network, Sport Social, developing original content with talent, developing digital audio technology and providing hosting, marketing, monetisation and audience growth support for sport podcast creators. Jonathan Reynolds is podcast manager for The Race Media, motorsport’s leading independent podcast publisher and a proud member of The Athletic Podcast Network. Before taking on his current role, Jonathan spent nine years working for one of global sport’s biggest commercial rights holders, Formula 1, where he devised and produced the acclaimed weekly podcasts Beyond The Grid and F1 Nation, as well as the Spotify Original documentary series F1 On The Edge.” Louise Gwilliam is the Talent Director at Crowd – a Manchester-based podcast company which is already one of the UK’s biggest podcast networks. At Crowd, Louise recruits both on and off air personalities and oversees some of their biggest shows such as the Geraint Thomas Cycling Club and The Joe Marler Show. Before joining Crowd, Louise was BBC’s rugby union producer where she led 5 Live’s coverage of the 2019 Rugby World Cup in Japan and took its Rugby Union Weekly podcast to record-breaking listening figures. For help with your audio strategy you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's a topic often debated between podcasters... should you, or shouldn't you take the dive into the world of video. For some its a great way to reach extra eyes (and ears) whilst for others its an usessacery distraction from the audio focus of the medium. With the recent launch of YouTube in the US and some podcasting Apps intergrating video into their platform, the lure of video is greater than ever. On this episode of Sound Busienss; Jim Salveson speaks to podcast strategist Evo Terra and discusses the pro's and con's of adding video to your current content offering - and the questions you need to ask before you do. Listen (and watch) Evo's Podcast Pontifications: https://podcastpontifications.com Evo Terra on Twitter: @EvoTerra Find out more about audio/video/text editing product Descript: https://www.descript.com Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIn at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

In audio we talk a lot about audiences. Who's listening, where they're listening and why... but we rarely flip the telescope around and look at who is MAKING the content. That changed in June 2022 when Sounds Profitable teamed up with Edison research in the USA to perform the first-even large scale study of the people who make podcasts... called 'The Creators' survey. On this episode of Sound Business Jim Salveson speaks to Tom Webster of Sounds Profitable and the architect of the research about why he did it, what was in the results and what the learnings are for the podcasting industry as a whole. You can find more on the work of Sounds Profitable here: https://soundsprofitable.com/ You can see the results of The Creators survey here: https://soundsprofitable-files.s3.amazonaws.com/the-creators/soundsprofitable-thecreators-us-2022.pdf?utm_source=adtech.podnews.net&utm_medium=unknown&utm_campaign=%3A2022-06-28 You can follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

A few weeks back, and with much fanfare, Amazon launched their attempt at cracking the "social audio" nut with AMP. AMP is a new Amazon App-based product that allows users to combine speech, listener interaction and Amazon's music library to create radio-like programmes available via the Amazon AMP platform. It has been billed by some to be not only a competitor to but also a successor to traditional radio and that is the topic of this episode of Sound Business. On this show, Jim Salveson speaks to two guests on either side of the Atlantic and both with contrasting views as to what the potential could be for this new product. First Jeremy Goldman from Insider Intelligence gives his views on what the future may hold for the App, its chances of success and Amazon's future intentions. Then we'll hear from director of Folder Media (and Radio/Audio/Digital exper) Matt Deegan on why, whilst interesting, AMP is not a genuine threat to the way we consume radio. You can find more from Jeremy on the emarketer/Insider Intelligence website https://www.emarketer.com/analysts/jeremy-goldman and find him on Twitter via https://twitter.com/jeremarketer  Whilst you can hear and read more from Matt via his website and newsletter https://onaudio.mattdeegan.com and find him on Twitter via https://twitter.com/Matt If you want to find out more about the world Voiceworks, working with brands, councils and communities to deliver this type of super-targeted audio content then please check out the "Our Word" section of the Voiceworks website: https://voiceworks.ai/our-work/ You can follow Voiceworks on Twitter @Voiceworksai, find Jim via @Mr_Jimbob and if you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

The debate around video podcasting is a popular one and one we often return to on Voiceworks: Sound Business. There are many reasons for and against creating video content to accompany your audio product and that pendulum could be swinging further in favour of the visual option with the latest developments from Spotify. Now a major force in Podcasting, Spotify's "Tik-Tok-ificaiton" of its platform (adding short from, vertical video previews) could prove to be a great new podcast discoverability tool and is another tick in the box of video podcasting. On this episode of Sound Business Jim Salveson speaks to Alex Junglius, Director at production company Distorted, to get his views on the in-app changes and how it might impact the future of the medium. You can find Alex on LinkedIN via: https://www.linkedin.com/in/alexjungius For further listening on the virtues (and not) of video podcasting you can listen to "Why you should (or should not) make a video podcast" with Evo Terra here: https://pod.fo/e/145db3 If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Call them what you will... HRAs, Presenter Announcements, Live Reads are a vital part of commercial audio both in podcasting and radio. The connection between a host and their audience is often labelled as the medium's "super-power" because of its ability to deliver incredibly effective brand or commercial messaging. However, that super-power is only accessible if the host read messages that are delivered in an effective way. In this episode of Sound Business Jim Salveson speaks to two individuals who have great pedigree in delivering such content. Tim Cocker (Virgin Radio, Eggchasers Rugby Podcast) is a radio host and podcast producer who has well over a decade of experience in delivering host-read messages in both audio formats whilst Paul Sylvester (Absolute Radio) has many years in the industry working with brands and presenters on the implementation of commercial campaigns to ensure partners experience great results. You will hear some fantastic insight (from both sides of the microphone) into what makes a great host read and some of the considerations when planning a campaign, while also getting some practical tools that can help when delivering such content. You can find Paul on Twitter via @paulsylvester75 and Tim is @Cocker plus you can listen to Tim's Rugby podcast "Eggchasers" here: https://podfollow.com/703611884 For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

It may well be the bedrock on which podcasting has been built on for many years but now we find many people in the industry are questioning whether or not the distribution technology is even fit for purpose. With more and more demands being put on Podcasting and its continued growth can RSS be developed to a point where it can continue to support growing demands or do we need to look at another solution altogether? On this episode of Voiceworks: Sound Business, Jim Salveson speaks to two podcasting experts with varying views on what the future might hold. Podnews editor James Cridland and PodPod editor Adam Shepherd, to find out how they see the future panning out for good old RSS. You can find more from Podnews (including how to subscribe to their excellent newsletter) here: https://podnews.net/ You can find more from the Business Podcasting website PodPod here: https://www.podpod.com/ If you would to speak to Voiceworks about your audio strategy visit voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Voiceworks Sound Business is a re-run of a session first help at the Publushing Show 2023 titled: "Unlock Your Winning Audio Strategy with Full-Funnel Campaign Performance Measurement". As brands and agencies look to create a recession-proof marketing strategy, audio remains a highly effective medium for both reach and engagement, enabling data-backed optimisation to ensure that the creative will resonate and result in a high return on investment. Join Damian Scragg of Veritonic, Esther Mason of AudioPlus, Andrea Day of Voiceworks and Thomas McKay of Octave Audio in a thought-provoking session as they share how a full-funnel audio campaign measurement provides quantifiable outcomes and long-term business success. The conversation will dive deep into how brands can use actionable data to optimise their campaign performance and ensure that what they are putting in market will provide the performance, return, and competitive differentiation they seek as part of their unique KPIs. To find out more about Veritonic and their work then listen to the episode "Working Out What Works" with moderator Damien Scragg here: https://pod.fo/e/1249e8 If audio advertising is your thing then check out our show on "The Future of Audio Advertising" here: https://pod.fo/e/10f73f Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at: Website: Voiceworks.ai | Twitter: @Voiceworksai | Linkedin: https://www.linkedin.com/company/voiceworks-ai/ Linkedin contacts: Damian Scragg: https://www.linkedin.com/in/damian-scragg-92114a/ Andrea Day: https://www.linkedin.com/in/andrea-day-62693921/ Esther Mason: https://www.linkedin.com/in/esther-mason-264518151/ Tom McKay: https://www.linkedin.com/in/tom-mckay-1ab2b0a4/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sports Podcasting and Digital Audio in Sport is the focus of the latest Voiceworks: Sound Business. On this podcast, we discuss what makes a great sports podcast, what common elements the most successful shows in the space share and the huge opportunity for fans, stars and official channels to engage audiences with audio. There is a trio of guests on today's podcast: Richard Moore: Journalist, Author and founder/co-host of The Cycling Pod, one of the first big sports podcasts in the UK. Richard on Twitter: https://twitter.com/richardmoore73 The Cycling Pod: https://thecyclingpodcast.com Dylan Pugh: MD of The Sports Industry Group who recently launched the Sports Podcast Awards. Dylan on Twitter: https://twitter.com/pughy Sports Podcast Awards: https://sportspodcastawards.com Tom Fordyce: One of the brains behind the award-winning and ratings smashing That Peter Crouch Show and now Creative Director at The Crowd Network making hit shows such as The Joe Marler Show and The Geraint Thomas Cycling Club. Tom on Twitter: https://twitter.com/tomfordyce The Crowd Network: https://crowdnetwork.co.uk You can catch Voiceworks: Sound Business live at the Podcast Show 2022 where Jim will be hosting a panel of Sport Audio experts looking at the opportunity within Sports Podcasting. Get your tickets for that here: https://www.thepodcastshowlondon.com/ Find out more about Voiceworks work in Sport and the Sport Social Podcast Network here: https://podcast.sport-social.co.uk/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Twitter has finally got into podcasting!!! Having launched Twitter Spaces just over a year ago, the social media giant has decided to up it's audio game and have taken the first steps into integrating podcasts into the Twitter platform... but is it any good and does it have the potential to "change the game" for podcasters? Whilst many users remain in the dark as to what the new audio feature is actually like, Podcast and Audio expert Adam Bowie has been granted early access and is able to give his verdict on Twitter's early efforts. On this episode of Sound Business; Adam talks to Jim Salveson about what Twitter has got right, what it's got wrong and what the future might look like for this burgeoning Podcast space. You can find more audio musings from Adam via his website: https://www.adambowie.com/blog/ Read Twitter's official release about Twitter Podcasters: https://blog.twitter.com/en_us/topics/product/2022/listen-up-podcasts-are-coming-twitter Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIn at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Voiceworks: Sound Business; Jim Salveson chats to Richard Gillis of Unofficial Partner about creating a B2B marketing strategy with podcasting at its heart. Richard is 50% of Unofficial Partner, a Sports Business podcast (and newsletter) that has garnered a brilliant reputation in the industry for offering high quality (and high level) insight into the business of sport. Jim and Richard talk about the early days of the podcast and establishing an audience, how Unofficial Partner adds layers of valuable intel onto their audience so they know exactly WHO is listening and how they have trod the line between interesting commercial opportunities and keeping ensuring the podcast always has the most interesting content. You can find more from Unofficial Partner (including their podcast) via the website https://www.unofficialpartner.com If you would like to talk to someone about your audio strategy (including but not exclusively podcasting) then you can contact Voiceworks via the website voiceworks.ai. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Sound Business; Jim Salveson talks to Damian Scragg of Veritonic, a company taking the guesswork out of audio production. Gone are the days that an audio advertisement would be created on 'gut feeling' alone and now, with the help of research and technology, decisions around music, voice and messaging can be made before anything is even committed to tape. Damian talks about the work Veritonic do in helping brands make those decisions and how human panels and AI combine to make accurate predictions on how assets will perform. He also talks about how those same techniques are now being used by content creators to judge what really works for their audiences. You can find more from Veritonic and the work they do via: https://www.veritonic.com. For help with your audio strategy you can contact the voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

What is the Dalvik Android Audio Library? Why did it cause a huge spike in Podcast listening numbers? What does it mean for advertisers? All questions that have been asked over the course of the last 4 weeks since a number of podcasts around the globe saw large spikes in "listeners" attributed to the application in their podcast hosting platforms. On this episode of Sound Business we take a look at exactly what caused the issues, what is being done to fix it and try and jargon-bust some of the information that has arisen since the incident. To do that, Jim Salveson speaks to Director of Operations at Voiceworks, Andrea Day who provides her insight on the last few weeks and also talks about the action that Voiceworks has taken to ensure both podcasters and advertisers alike have full confidence in the medium going forward. For help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Making sure creators get the best value for their content is an on-going challenge in podcasting. Traditionally advertising and subscription models have been the "go-to" solutions to generating revenue from your show but PodFans believe there is another solution. In this episode of Voiceworks: Sound Business, Jim Salveson speaks to Sam Sethi of "Pod Fans" a new Value 4 Value, Blockchain powered App and Website that allows podcast creators to make money from their shows in a totally different way... and it could have wider implications for the podcasting world too. Find out more about podfans via: https://podfans.fm/ Plus you can get the latest Podcasting news and views from Sam's other project Podnews here: https://podnews.net/ If you need help with your podcast or audio strategy talk to the team at Voiceworks via voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Voiceworks Sound Business is all about looking ahead! As its January we thought it would be a good time to gaze into our collective crystal balls and try and predict what might be coming down the line in 2023 for the podcasting and audio industry. To do that we gathered together the top brains at Voiceworks and took a look at some key areas: -The podcast industry as a whole. -Advertising and revenue. -Content and Audiences. The guests from Team Voiceworks on this episode are: Sophie Hind (MD) https://www.linkedin.com/in/sophie-hind-14494615/ Neil Sloan (Group Content Director CCUK/VW) https://www.linkedin.com/in/neil-sloan-170a9449/ Andrea Day (Operations Director) https://www.linkedin.com/in/andrea-day-62693921/ Kyle Evans (Director of Content) https://www.linkedin.com/in/kyle-evans-38486756/ Stefan Doyle (Head of Sport Social Podcast Network) https://www.linkedin.com/in/stefan-doyle-uk/ Michael Holt (Director of Commercial Partnerships) https://www.linkedin.com/in/michaelholt/ Nicola Lynch (Brand Partnerships Director) https://www.linkedin.com/in/nicola-lynch-470a8a21/ Paul Swaine (Business Development Director) https://www.linkedin.com/in/paul-swaine-09512827/ For more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

What are the tech giants of this world intending to do with Audio? Over the last 12 months we have seen many attempts by leaders in the social media and technology space to leverage the audio-boom, with verying levels of sucesss. In recent weeks te big changes have been around Facebook and YouTube with the former quickly reversing out of the space and the latter making a fair bit of noise when it comes to podcasting. To discuss this latest news, Jim Salveson is joined by Founder of Folder Media and audio/podcasting expert Matt Deegan to get his view on recent events and what the future might hold. LINKS:  Matts Audio News and Views Website: http://www.mattdeegan.com Folder Media: http://www.foldermedia.co.uk Fun Kids: https://www.funkidslive.com Matt talking about Amazon's "AMP" Product on Sound Business: https://pod.fo/e/11ccd9 For help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the second of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio/Radio" Jim Salveson speaks to Creative Director of the Stak Network, Pete Donaldson. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry... and thats exactly what we do with Pete. Pete started his career at the now defunct XFM where he was part of the Alex Zane Breakfast Show, he went onto forge a career in a presenter in his own right across brands such as XFM and Absolute Radio. He is also a podcast trailblazer and was part of the team who launched The Football Ramble back in 2007 - a show that has gone onto become one of the most successful football podcasts in the UK. He is now the Creative Director of the podcast production company Stak... so he has huge depth of experience across various parts of the audio industry. For more on the Stak network you can head to their website here: https://stak.london/ And you can listen to The Football Ramble here: https://stak.london/shows/the-football-ramble/ Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is the third of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio" and on this episode we hear from journalist, producer, documentary maker and one-third of the podcast Socially Distant Sports Bar Steffan Garrero. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry. You'll hear Stef talking about what he's learnt from working with Mike Bubbins and Ellis James on Socially Distant, share some of the tips on he thinks it takes to create a sucsessful podcast, share some insight into how exactly the Apple podcast charts work (and can be games) and try and distill what he has picked up from his 20+ years in the industry. Further listening/reading... "How We Gamed Our Way Into Apples Top 50 Podcasts" https://www.linkedin.com/pulse/how-we-gamed-our-way-apples-top-50-podcasts-steffan-garrero/ Socially Distant Sports Bar: https://open.spotify.com/show/6oqMCiDjJJ65OLlHOzBW8B?si=8f5c045855be480f Breaking Breakfast: https://open.spotify.com/show/4G3Y87wrLRMd3eryMR3koi?si=426d00d649a74c19 Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

It is undisputed that, in many forms, there is strength in numbers. That is also true in podcasting where building a community around your podcast can aid growth, provide support and even open the door to additional revenue. In this edition Sound Business, we explore the idea of communities within and around podcasting. We will look at issues such as how to build a podcast community, what to do with it once you have and how to leverage them to their full potential. This episode features three guests, all with a unique take on the role of "community" within podcasting, and all with first-hand experience of building, nurturing and using those groups that they have built. Guest list: Helen Zaltzman is a podcast producer and host with many years of experience. She produced the award-winning podcast "Answer Me This" for over 14 years and currently creates the brilliant language podcast The Allusionist. She is also the founder of the Podcasters Support Group, a network of podcast creators who come together on Facebook (and occasionally in person) to discuss ideas and share tips. Listen to The Allusionist: https://www.theallusionist.org) Podcasters Support Group: https://www.facebook.com/groups/571436979623574/ Helen on Twitter: https://twitter.com/HelenZaltzman Kate Cocker is the host of the short-form podcast and Alexa Flash Briefing; Everyday Positivity. She is Co-Founder of Pods Up North and director of The Presenter Coach and production company Purposeful Podcasts - and knows how to build a great blanket fort. Listen to Everyday Positivity: http://thepresentercoach.co.uk/everyday-positivity/ More on Pods Up North: https://www.podsupnorth.com Kate on Twitter: https://twitter.com/K8Cocker Adam Jarell is the co-creator, producer (and one of the lead characters) in the award-winning football comedy show The Offensive. Adam has created a hugely successful Patreon community around his podcast which he continues to nurture with exclusive content. Listen to The Offensive: https://stak.london/shows/the-offensive/ The Offensive on Twitter: https://twitter.com/theoffensivepod If you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Voiceworks: Sound Business is the second of two shows recorded live at the Podcast Show 2022.   In this show we talk podcast advertising and what the future holds with a particular focus on the work of Spotify (who hosted the session). With podcast consumption on the rise and new innovations in podcast advertising, marketers who are ahead of the game are seeing podcasts as an essential part of their media buys. Similarly, podcasting has enabled publishers to unlock new audiences and new sources of revenue. Join us to hear how Spotify is reimagining what's possible for this uniquely powerful and intimate medium through innovations such as Streaming Ad Insertion (SAI), the Spotify Audience Network and interactive podcast advertising. We’ll be joined on stage by key partners from both the advertising and publishing sides to understand how their respective investments in podcasting help drive each other’s business forward.   Here, you will hear form Spotify's Head of Enterprise Sales (Northern Europe) Sally Keane as she puts questions to two of the platforms key partners:   Rhys Davies, Media Lead at BT – responsible for the advertising strategy including podcast buying (BT are a early adopter of the New CTA cards that Sportify have launched – hence them being invited on the panel to talk about it and  Andrea Day, Head of Operations here at Voiceworks Sport and responsible for the implementation of advertising across the network.   For more on Spotify's advertising tools: https://ads.spotify.com/en-GB/   To find out more about the Sport Social podcast Network: https://podcast.sport-social.co.uk   For help with your audio strategy you can contact the voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do you get more listeners to your podcast? It's great being able to make fantastic audio, tell engaging stories and build beautiful soundscapes but, ultimately, what's the point if you can't get anyone to listen to them? On this episode of Sound Business, we explore the world of Podcast Marketing with Mags Creative's, podcast marketing guru, Alisha Dandridge. Alisha tells Jim Salveson all about the six tools they believe are key to any podcaster who wants to shout about their show and why your marketing strategy is so much more than just social media. You can find out more about Mags Creative on their website https://www.magscreative.co.uk. If you make a Sports podcast and would like to find out more about joining the Sport Social Podcast Network (and the marketing tools we have available) visit www.sport-social.co.uk Plus, as always, for help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of Voiceworks: Sound Business we have a go at unpicking the "dark art" of Podcast SEO. Getting your podcast heard by more people is one of the most challenging problems that content creators can face and in this chat with Castos CEO Craig Hewitt, Jim drills down into the Do's and Do Not's of Podcast SEO and identifies some key tips and tricks that you can adopt today to get your podcast heard by more people. You can find more about Castos here: https://castos.com and Craig is on Twitter via: @TheCraigHewitt For more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows. On this episode of Voiceworks: Sound Business, Jim Salveson is joined by Smart 7 creator Liam Thompson (Virgin Radio, Classic Hits, Talk Sport) about why they took the decision to turn to AI, the benefits, the pitfalls and what role Artificial Intelligence could play in the future of audio, podcasting and radio. You can listen to Robot Jamie on the Smart 7 for yourself here: https://podfollow.com/thesmart7 Plus, read and subsribe to Liam's radio/audio newsletter "RAudio" via: https://liamthompson.substack.com Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

What does the future hold for audio advertising? In part one of his mini-series on the Future of Audio Advertising, we attempt to answer that question by looking at two of the big innovations in the industry happening now. First off we talk about Spotify's recent announcement that they will be launching "Clickable Advertising' within their streaming eco-system. To find out more about the when, where and what impact it could have we hear from Mark Stenberg from Ad Week who shares his thoughts on the move and what it might mean for the wider market. You can follow Mark on Twitter via @MarkStenberg3 and read more of his thought on advertising (in and out of audio) at https://www.adweek.com/contributor/mark-stenberg/ Secondly, Jim speaks to Steve Dunlop, CEO and Founder of A Million Ads. A Million Ads is an audio/technology company that are helping brands deliver dynamic, personalised adverts to audiences based on data such as location, time and even local weather. Steve talks about the work they do, the impact it can have and also shares some of his thoughts on how the future of audio advertising might shape up. You can find Steve on Twitter @SteveDunlop and you can hear some of the examples of the work Steve talks about in the podcast at https://www.amillionads.com Part two of this series, looking into what the future holds of advertising in the radio, steaming and podcasting space is coming soon so please hit "follow" wherever you find your podcasts for notifications of when that episode publishes. You can follow Voiceworks on Twitter @Voiceworksai, find Jim via @Mr_Jimbob and if you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

For this episode of Voiceworks: Sound Business we slip inside the Voiceover booth and share some of the secrets from behind the mic. Jim Salveson is joined by two experts in the field of voice work. Tanya Rich. One of the most established and experienced VO's in the UK who has 30 years of experience not only as the voice of brands such as Disney and Dominos but also as a voice coach helping others realise their VO dreams. More from Tanya here: https://www.tanyarich.co.uk/ Ian Brennan, a former radio presenter/producer who took the leap into the world of the Voiceover and now works with clients all around the world bringing their projects to life from corporate videos to commercials for the likes of Asda and Booking.com. More from Ian here: https://www.ianbrannan.com/ ON this podcast we cover a wide range of topics including: -Tips for becoming a Voiceover. -How to hire the right Voiceover. -How to work with and write for a Voiceover. -Plus a whole load of other secrets from inside the booth. You can follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at  For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is the very first of a brand new mini-series within Voiceworks: Sound Business where Jim Salveson digs deep into the brains of some of the radio industries finest. Instead of the usual insight on audio news, technology and techniques "Five Things I Leant From Radio" puts some of the industries most influential figures under the spot light to find out what they took away from their time in radio. The first of these shows features Roger Cutsforth who has a career spanning over 30 years in commercial radio and has seen him worth across most of the major groups and brands in the UK. He also spent some time as the CEO of the Radio Academy helping to shape and educate the industry as a whole. Roger now runs his own production company (https://www.thisiswhitelabel.com/) and has recently launched his own podcast "Real Talk" which you can find here: https://open.spotify.com/show/4Ai6Tu5bgVBPPorgTOjPQS?si=5f8d9cab631b4f29 Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do you conduct a great radio or podcast interview? That's what we intend to find out on this episode of Sound Business where, with the help of Paul Chantler, Jim Salveson looks at some of the top tips that help get great content from a guest be it for news or entertainment mediums. Paul is our expert for "the Art of the Interview" and he is certainly qualified in that regard. He is currently the Director at Fix Radio, Podcast Radio and Arena Radio but his long career in radio/audio has seem him cross paths with many of the major radio brands and groups across the UK including spells with Irelands Talk Radio and Talk Sport. He is also, along with Peter Stewart, the author of Essential Radio Journalism: How to Produce and Present Radio News (Professional Media Practice) which you can find on Amazon here: https://www.amazon.co.uk/Essential-Radio-Journalism-Professional-Practice/dp/0713688742 You can follow Paul on Twitter via @PaulChantler where you will also find all the links to his current projects. If you'd like to talk to Voiceworks about your audio strategy visit voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

Every one loves an award right? There is very little better than having your hard work recognised by and in front of your industry peers and now, with the Audio Production Awards 2022 just around the corner, this could be your chance! On this episode of Voiceworks: Sound Business; Jim Salveson speaks to Chloe Straw (MD of Audio UK) and Lady Unchained (A previous winner of an Audio Production Award for her work with the Prison Radio Association) to find out exactly what it takes to win a gong and get some top tips on how to go about creating your entry. For more information on the Audio Production Awards sponsored by Audible: https://www.audiouk.org.uk/apas/ To find out more about Audio Train: https://www.audiouk.org.uk/audiotrain/ To find more from Lady Unchained and hear her work: https://www.unchainedpoetry.com/ Listen to "Bars" via the Prison Radio Association Mixcloud: https://www.mixcloud.com/nationalprisonradio/ Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

A quick hit of Voiceworks: Sound Business today with an unusually topical focus as Jim Salveson turns his attention to Ukraine and the invasion of the country by Russian forces in the spring of 2022. In March, as part of an effort to support Ukraine's defence of its borders, the BBC announced it would be using short wave radio transmissions to deliver trustworthy news to the population of the country (and neighbouring Russia). In this episode of Voiceworks: Sound Business we delve into exactly what the BBC is doing, why it's doing it and where, throughout history, this kind of battle against propaganda has yielded positive results. To cover all that the guest on this show is Dr Kate Vigurs, A historian and author who has studied the history of Short WAve radio and its role in major conflicts. You can find more on Dr Kate and her work via ger website https://www.katevigurs.com and also on Twitter (@historical_kate) If you want to find out more about the world Voiceworks, working with brands, councils and communities to deliver this type of super-targeted audio content then please check out the "Our Word" section of the Voiceworks website: https://voiceworks.ai/our-work/ You can follow Voiceworks on Twitter @Voiceworksai, find Jim via @Mr_Jimbob and if you want to learn more about sound or find out how  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Looking good no longer cuts it... you need to SOUND good too. How you go about doing that is the topic of this episode of Sound Business. Jim Salveson is joined by two experts in the field of audio branding as they discuss; What makes good audio branding, who is doing it well and what are the things you need to know before exploring what your brand actually sounds likes! Podcast guests: Chris Stevens (@ChrisUKStevens) Chris is the founder of Manchester-based audio production company Devaweb, and is a co-owner of US jingle company TM Studios. Outside of the studio, he has a passion for VW camper vans, cider, basset hounds, and claims to make the world's best guacamole. He also runs country music radio station Chris Country, which is entering its 9th year on the air in the UK. John-Paul Hughes (@Mindfield_UK) John-Paul is Creative Director at Mind Field (https://mindfieldadvertising.com/) , a full-service advertising agency with offices across the UK. He is a regular public speaker on Creativity at events such as AdWeek Europe, IAB Festival and corporate seminars.  https://www.youtube.com/watch?v=YcKAhbbKIrU If you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

A good brief is key to the success of any project and on this episode of Voiceworks: Sound Business we look at the contributing factors that can lead to creating that "Killer Brief". Every piece of commercial activity across radio, podcasting and any time of audio can live and die on how good the information gathered in those initial client meetings is and here John Paul Hughes from Advertising agency Mind Field shares his tips and tricks on getting the best possible intel from those early sessions. You can see and hear some of the work of Mind Field here: https://mindfieldadvertising.com/ You can also download the IPA "Better Briefs Booklet" mentioned in this episode here: https://ipa.co.uk/knowledge/documents/the-best-way-for-a-client-to-brief-an-agency Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

Early this year Ofcom published its 2023 survey in the podcast listening habits... and there is some telling data about the current and future state of podcast listening in the UK. In this episode of Voiceworks: Sound Business; Jim Salveson talks to Audio/Podcast/Radio blogger Adam Bowie who has poured over the data (so you don't have to) and pulled out some of the more interesting facts and stats from the study. To read more of Adam's thoughts and to see the data presented in easily consumable formats then check out Adams blog here: https://www.adambowie.com/blog/2023/04/ofcom-podcast-survey-2023/ If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast." So, what should you do when a guest cancels last minute? What considerations do you need to make before you start your new podcast? How do you avoid the dreaded seven-episode "Pod-Fade"... on this show we tackle it all. You can find out more about Outset Studios via: www.outsetstudio.com For more information on Voiceworks and what we do head to voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

How does sound impact your brain? What is it that makes audio such an effective tool for communication and what lessons can marketeers learn from Neuroscience when it comes to delivering impactful messages? Those are some of the questions that Jim Salveson looks to answer on this episode of Voiceworks: Sound Business as he speaks to Aifric Lennon from Massive Music. Aifric is a Senior Account & Project Manager at Massive Music as well as their "Music and Mind Researcher". In other words, when it comes to the power of audio and its ability to impact decisions, mood and recall. Aifric is also a specialist when it comes to sonic branding, music psychology & neuroscience, psychoacoustics, voice strategy and voice branding and has a Master of Science (MSc) focused in Music Mind and Brain from Goldsmiths, University of London. In other words, there aren't many better people to talk to. You can find Aifric on Twitter: @Aifriclennon and on LinkedIn: https://www.linkedin.com/in/aifric-lennon-23ba70b0/ Plus see (and hear) more of the work by Massive Music via their website: https://www.massivemusic.com/en/ If you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a podcast all about sound. About how it can help you and your brand reach more people, deliver your message more effectively and deepen engagement with new and existing audiences. 'Voiceworks: Sound Business' is a podcast series speaking to some of the most creative minds and pioneering personalities in audio as it explores every aspect of the industry from voice technology to audio-branding to podcasting itself. Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

One of podcasting's biggest questions is the topic for this episode of Sound Business... "How DO you create a chart-topping podcast". To try and offer the answer that that burning question Jim Salveson is joined by someone who has done just that, Sam Walker. Sam is the brains and the voice behind 'American Vigilante', THE podcast success story of 2021. Sam shares her thoughts on what has led to the shows fortune and what others might learn from her journey. American Vigilante tells the story of CK, a US gun-for-hire who takes the listener deep into his life of kidnapping, justice and corrupt police forces. The show was made in collaboration with UK Podcast production company The Crowd Network and has topped the Apple Podcast charts on both sides of the Atlantic. You can follow Sam on Twitter @WalkerSam and listen to her show American Vigilante here: https://podfollow.com/1583938816 Find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Sound Business is essential listening for anyone who makes a podcast (or wants to make a podcast) as we explore the shape of the industry with podcasting and radio futurologist James Cridland. In this episode, James sits down with Jim Salveson to discuss the current value in the podcast market, how Spotify is disrupting the landscape and make some bold predictions as to what might change in the industry over the next 2 to 3 years. You can follow James on Twitter @JamesCridland and you can subscribe to his PodNews newsletter here: https://podnews.net If you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

In terms of audio NFT's (or Non-fungible token's) are a fairly new development (in fact, in terms of everything they are fairly new) but could they be a secret weapon when it comes to monetising content for audio producers everywhere? That is the topic of this epsiode of Sound Business as Jim Salveson chats to Mike Walsh, Head of Strategic Partnerships at serenade.co, Serenade.co are: "A music technology company and NFT marketplace that celebrates the emotional relationship between artists and their greatest fans. Connecting artists and fans on their own terms, with products and stories that feel authentic and unique." But can what Serenade.co have learnt from the music space be applied to other forms of content from fan-produced podcasts to brand campaigns? As mentioned in the podcast you can reach out to Mike to learn more about NFTs via his Twitter account @MikeWalshMusic. If you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices