Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast (I Hear Everything)
Explore every episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 06 Dec 2019 | Measuring and Analyzing the Impact of Holiday SEO Efforts – Tyson Stockton // Searchmetrics | 00:09:21 | |
Episode Overview: Reviewing performance analytics data after a busy holiday season is like opening presents on Christmas morning for SEOs. Join Ben and Searchmetrics’ Director of Services Tyson as they conclude Holiday Triage week with a final discussion on how to best measure your holiday triage efforts and how to utilize performance analytics to inform your 2020 holiday season SEO strategies. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Dec 2019 | Expand Your Holiday Strategy to Build Authority and Awareness – Tyson Stockton // Searchmetrics | 00:09:25 | |
Episode Overview: Like an ornately adorned Christmas tree, your content needs all the decorative fixings to build awareness and truly stand out amidst your competitors this holiday season. Join Ben and Searchmetrics' Director of Services Tyson as they continue Holiday Triage week. They discuss the various ways to build holiday content awareness, and the added value cross-functional gift giving presents in awareness-building efforts to give your content the capstone shining star to top off your content tree. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 14 Feb 2019 | Using Content to Retain Post-Purchase Customers | 00:15:15 | |
Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer retention, satisfaction and upsell. Marlon also speaks to the similarities between content developed to educate and engage in pre-purchase phases and how it can be optimized for your customer’s needs. Join us to better understand how to be there for your customers with the content they need and the rewards that can be enjoyed with secondary and tertiary purchases, post-sale. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 02 Dec 2019 | Building and Assessing a SEO Holiday Keyword List – Tyson Stockton // Searchmetrics | 00:11:57 | |
Episode Overview: Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services Tyson Stockton as they kickoff Holiday Triage Mode week reviewing the first step – building and assessing your holiday keyword list. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 18 Sep 2019 | Grey Hat SEO Link Building Practices -- Dan Petrovic // Dejan | 00:22:24 | |
Episode Overview: What could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing and learn how a brilliant bit of link building turned into disaster (and how they recovered). Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 03 May 2019 | Hey Google, Yelp, Doordash, and Amazon Are Vertical Search Players in Town | 00:17:39 | |
Vertical search players are redefining and redistributing Google’s dominance. Jordan Koene covers the changing verticalized landscape of search and looks to the future of IoT where your refrigerator could be ordering your next carton of eggs. Has Google struggled to single-handily control the entire search experience and what product did they try to build 8 – 10 years ago? How do the apps on our phone shape our search experience? What is the role of YouTube in video search? How does Yelp provide a better local experience? Could Google’s Hotel Finder usurp Hotel.com and Airbnb? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 20 Sep 2019 | Dealing With a Google Manual Penalty -- Dan Petrovic // Dejan | 00:15:38 | |
Episode Overview: Learn about the audacious site migration that allowed Dan Petrovic and Dejan marketing to escape and correct a severe manual Google penalty while dropping his link profile from 13,000 to 77 links. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 30 May 2019 | Career Day: SEO Expert Reaches 300M Monthly | 00:27:48 | |
Senior Director at Healthline Media, Ryan Purtill runs SEO for one of largest and fastest growing consumer health publishers in the world, which includes Healthline and MedicalNewsToday. Ryan shares his journey from studying psychology to becoming an SEO expert. What are the SEO and soft skills he learned from psychology? Does one need a sense of altruism to work in healthcare? How does he work cross functionally with engineers, designers, and editorial? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 26 Sep 2019 | Google's Real News Update -- Jordan Koene // Searchmetrics | 00:25:55 | |
Episode Overview: Ben and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and additions), September 12th with original news reporting and the 18th with rich results clarifications. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Jan 2019 | 2019 SEO Predictions: Integrating Google Into Non-Android Devices | 00:15:46 | |
Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile platforms like IOS are likely to impact SEOs and Digital Marketers in the new year. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Dec 2018 | Black Friday SEO Winners and Losers | 00:17:54 | |
Listen as we discuss the accuracy of our Black Friday SEO predictions and who the big winners (and losers) were from the busiest shopping day of the year. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Sep 2019 | The Next Generation of Black Hat SEO Tactics | 00:12:52 | |
Episode Overview: Black Hat SEO. It’s easy to dismiss it as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tactics become more sophisticated. And in the case of our host Ben, a misunderstanding of Google guidelines let to black hat penalties that torpedoed an acquisition. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 28 Nov 2018 | Black Friday SEO Analysis & Predictions | 00:20:06 | |
Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 26 Mar 2019 | Google’s Move to "Mobile First Crawl" and the Impact on SEO Performance | 00:21:34 | |
Cindy Krum, CEO of MobileMoxie discusses the impact of Google’s shift to a mobile first crawl. The mindset of SEOs is changing dramatically in response to Google’s prioritization of mobile content over the desktop. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 28 Mar 2019 | Fast Mobile: SEO Optimization Tech Talk | 00:15:57 | |
When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for mobile code development and management—for maximum mobile performance and visibility. In this podcast, you’ll learn: How to adjust and optimize your mobile code base without confusing Google Strategies for legacy sites to ensure fastest load time, What are “sprites” and why they are important, Effective management of stylesheets, etc. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 19 Sep 2018 | When Should You Start Preparing for the Holidays? | 00:24:06 | |
Ho-Ho-Ho SEOs! Tune in to learn when you should prepare for the holidays and how Assessment, Planning, Timing and Authority can help you win this season. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 20 Jun 2019 | From Janitor to CEO of a $10m/Yr Global Marketing Agency | 00:31:11 | |
What does it take to go from being an unemployed grad with no job prospects doing odd jobs and surviving on $12 a day, to running a multimillion dollar global marketing company with over 60 employees? Garrett Mehrguth, CEO at Directive shares the sheer determination and dynamism of his journey from doing janitorial work to bootstrapping his $10M/y marketing agency to success. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 13 Sep 2019 | Penalties & Recourse for Grey Hat SEO Practices -- Joe Sinkwitz // Digital Heretix | 00:17:41 | |
Episode Overview: In the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tactics over time. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 03 Jul 2019 | The Managing Seasonality Playbook - Jordan Koene of Searchmetrics | 00:25:28 | |
Whether you’re in eCommerce planning for the holidays, in media anticipating elections, or a music venue booking your summer acts—many businesses are dependent on key times of the year. How do you plan for seasonality and develop a SEO playbook to navigate the highs and lows and ensure a profitable year? Jordan Koene shares his search strategies so you can maximize each season for SEO success: Tips for establishing a seasonality calendar that identifies all key times. How is CPC impacted by the Q4 “trickle over” effect? How to use the key indicators like business KPIs, sales trends, traffic trends, and holistic aggregate data like Google Trends? How to manage the content assets most relevant to your category of business and season? What’s the importance of maintaining a key URL and strategies for keeping that content alive throughout the year? What do you do when there is an SEO emergency and content that must go live without the proper planning? What are the risks of taking immediate action? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 29 May 2019 | Become an Expert on Google Search With Kristen Vaughn | 00:24:19 | |
How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares her journey on becoming an SEO expert. Learn: What type of detective work does it take to become a content expert? What’s Kristen's approach to Google Analytics? What’s it like to make the shift from commercial businesses to larger enterprise B2Bs? What does it take to generate thought-leadership content? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 28 Jun 2019 | Globalizing UGC Platforms Like Twitter & Twitch With Tyler Vickers | 00:27:15 | |
A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC, what's Tyler’s advice for optimizing and internationalizing for growth, while ensuring a great user experience? What are the foundational building blocks of Google and other search engines that should be applied universally to most international regions? How can teams create new business opportunities from information and media? What’s the importance of structured data to deliver information? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 29 Aug 2019 | Are You Sending the Right Usability Signals to Google? -- Jordan Koene // Searchmetrics | 00:14:05 | |
Episode Overview: Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not throwing off the signals that cause Google to deprecate otherwise outstanding content is the focus of today’s episode. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 02 Aug 2019 | Evaluating and Optimizing Holiday Content -- Tyson Stockton // Seachmetrics | 00:13:57 | |
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to understand and scale your holiday campaign performance. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Jun 2019 | Content Localization Strategies for Going Global With Zeph Snapp | 00:22:02 | |
In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 26 Sep 2018 | Finding & Fixing Robots.txt and Other Technical Issues | 00:23:56 | |
Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web! Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 20 Feb 2019 | SEO Tips for Relationship Building With Your Content Teams | 00:26:12 | |
We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Ben for this episode is Taylor Robinson, Senior Manager of SEO for Conde Nast. Join Ben and Taylor to understand how to blend proactive, change agent approaches to filling online performance gaps with while providing excellent, reactive SEO support. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 19 Apr 2019 | It’s an Experiment When It Comes to Google Health Care Rankings | 00:12:32 | |
As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene analyzes the sector, with information every healthcare marketer should know. How is the Wikipedia approach working in the healthcare sector? What is holistic content, and why is high density, high volume content becoming more successful? What is Google’s strategy in determining the individual authority of a Dr. Smith over brand authority of a WebMD? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 30 Jul 2019 | Building a Realistic Holiday SEO Roadmap -- Tyson Stockton // Seachmetrics | 00:17:31 | |
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to build a roadmap for your holiday SEO campaigns. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 Apr 2019 | The Inside Story With Google’s External Ranking Factors | 00:28:05 | |
When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice Brown and Jordan Koene share their expertise, going behind the curtain, looking at the latest changes: Google’s move to more complexity when evaluating links versus the old-school bulk approach How do marketers get their site links recognized, not only by Google, but with other credible sources as well? How does Google determine brand authority and the value of a link? Will paid ads make my Google rankings go higher? Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 10 Jan 2019 | 2019 SEO Predictions: Changes to US Privacy Regulations | 00:20:06 | |
Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance of tech platforms like Google, Facebook and Amazon are likely to be tackled by Congress and the impact to digital marketers. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 28 Aug 2019 | Content Quality According to Google --- Jordan Koene // Searchmetrics | 00:16:06 | |
Episode Overview: Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and the performance of your site. Eloquently captured by the acronym E-A-T, and an important recent Google update, SEOs need to consider the relative authority of their content, how Google would measure their expertise and the trust they’ve built around a specific topic. In this episode we dig into the what and how of optimizing for content quality elements. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 28 Nov 2019 | Improving Cross-Functional Relationships to Boost SEO Endeavors - Ryan Purtill // Healthline Media | 00:26:26 | |
Episode Overview: Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up with returning guest Ryan Purtill from Healthline Media on how to build a culture of collaboration to boost department-wide success within a company and how to navigate common difficult relationships between PPC and organic search focused teams. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 23 Oct 2019 | Establishing Content Relevancy in a Crowded Marketplace - Robert Rose // Content Marketing Institute | 00:15:47 | |
Episode Overview: Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back content expert Robert Rose from the Content Marketing Institute as he leads a discussion on the current state of content marketing and clarifies the essential content strategies companies need to practice to elevate and separate their content from the chaff. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 07 Aug 2019 | What Is Google's Algorithm? -- Jordan Koene // Searchmetrics | 00:17:20 | |
Google's search algorithm has defined the search marketing landscape for the better part of two decades and created an entire cottage industry of SEO alchemists, but what exactly is it, and, how does it work? In this opening episode of algorithm month, Jordan and Ben set the table by defining the rules and structure that govern Google search algorithm. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Sep 2018 | Google Core Update | 00:21:19 | |
Today we’re going to talk about who was impacted by Google’s latest core algorithm update. Other topics we cover include Broad Core Update YMYL (Your Money Your Life) and E-A-T (Expert, Authority, Trust). Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Feb 2019 | Optimizing Top of Funnel & Awareness Content | 00:17:14 | |
Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking behind the content creation funnel. Join us for the first of five episodes focused exclusively on content creation and optimization and learn how to effectively develop and maximize the impact of content. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 10 Sep 2019 | Grey Hat Backlinks & Social Proof Practices -- Joe Sinkwitz // Digital Heretix | 00:19:03 | |
Episode Overview: Despite rumours to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing backlinks while remaining in the fuzzy grey zone. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 Oct 2019 | Structuring a Powerhouse Content Marketing Team - Robert Rose // Content Marketing Institute | 00:16:30 | |
Episode Overview: The modern digital landscape provides robust tools and abundant resources that any business can use to easily create their own content, but it takes an efficiently structured content team to truly achieve your business’ content marketing goals. Join Ben as he continues his Content Optimization Month discussion with Content Marketing Institute’s Robert Rose as he explains the pros and cons of different content marketing team organizational structures and the best way to create and structure your own powerhouse content marketing team. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 17 Aug 2018 | Welcome to the Voices of Search Podcast | 00:32:34 | |
The Voices of Search arms SEOs with the latest news and insights they need to navigate the ever-changing landscape of Search Engine Optimization and Content Marketing. From the heart of the Silicon Valley, Searchmetrics’ Jordan Koene delivers actionable insights into using data to navigate the topsy-turvy world now being created by Google, Apple and other search giants.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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| 10 Oct 2018 | Rich and Featured Snippets | 00:24:38 | |
Position Zero Month. Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 04 Mar 2019 | February 2019 SEO Winners and Losers | 00:28:03 | |
Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn who the big movers were, why, and the lessons to be learned from their successes and failures. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 Jun 2019 | Global SEO Tech Talk on Int’l Market Website Expansion | 00:19:50 | |
In Part 2 Jordan Koene reviews the optimization strategies & technical implementation details for expanding your website into new international markets. When it comes to brand, awareness, growing an infinity group or seller community, what’s involved on the back-end? Learn about the overall technical process, starting with basic keyword research to deciding on a website expansion or creating a new one, to server location and more. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 03 Sep 2019 | August 2019 SEO Winners and Losers: Facebook Ascends, Netflix Softens, Youtube Dominates While Twitter Slides | 00:22:05 | |
Episode Overview: August saw Facebook rebound, Twitter slide and Netsuite soften while YouTube continues to dominate SEO visibility. Will Twitter correct their slide? Does Sling have a chance? And, how much the long tails of the Game of Thrones benefit HBO as the summer comes to an end? Travel There’s good news for Travelocity who made up lost ground after the horror show of late 2018. Booking.com stabilized after a rough spring while Expedia and Kayak lost ground after 24-month highs. Streaming Services Though not roughly tossed into the loser category, Netsuite visibility softened over the summer with the collection of HBO properties benefiting and also rans like sling continue to shrink; was HBO’s gain a Game of Thrones bump or just Raider Nation lining up to see Chucky at training camp? And of course, YouTube is the big winner here with yet another set of week-over-week gains. Social Facebook is creeping back into the winner’s column as they eclipse the sixteen million SEO visibility mark. Twitter continues to experience trouble, dropping from SEO visibility of eight million to six million. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 09 Oct 2019 | Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital | 00:21:12 | |
Overview: How does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search rankings to much success. On this episode of Voices of Search Ben Shapiro spoke with expert Amine Bentahar from Advantix Digital on how brands successfully optimize their organic content using paid channels and what key strategies and data acquisition processes contribute to their success. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 14 Nov 2019 | 2019 Content Performance Evaluation Strategies - John Lincoln // Ignite Visibility | 00:17:40 | |
Episode Overview: Google's algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content's performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite Visibility, who was recently named the Search Marketer of the Year by Search Engine Land, as he shares his expertise on the best way to evaluate your content's performance in 2019 and how to create a new content marketing roadmap for 2020 inspired by the year's changes. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 10 Apr 2019 | How Is Google Evaluating Web Content for Rankings? | 00:24:06 | |
When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Jordan Koene and Marlon Glover discuss what it takes to have content that ranks, with best practices every marketer should know, and more. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 20 Mar 2019 | Mobile UX: Content Optimization Tips and Tricks | 00:22:04 | |
Hear the best practices on mobile content literacy from Andrew Lassetter, product designer at Udemy, with strategies for the App Store, Google Play, multimedia, long and short form content, and more: How the relationship with our devices is changing How principles of design and gestalt should shape your content and CTA Setting expectations and instructing the user on their next nav step. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 15 Feb 2019 | Using Data to Optimize Content for Each Stage of the Funnel | 00:12:29 | |
Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed earlier in the week while diving into the data and tools that you can use to optimize your entire content marketing strategy. Join Ben and our special guest, Marlon Glover, Content Services Team Lead at Searchmetrics as they dive into the gathering and utilization of data to optimize your content funnel. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 01 May 2019 | Non-Google Search: Key SEO Strategies for Building Your Site Traffic | 00:15:33 | |
Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene delves into non-Google search, focusing on Bing and others with strategies for prioritization and optimizing from the ground floor up: How do you create a strategy that meets your business's traffic requirements? Why do certain Bing URLs rank better than others? What are the different strategies for engines like DuckDuckGo that lack personalization and don’t use personal data like IP addresses? How to revisit your localization strategy and develop content for DuckDuckGo? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 09 Jan 2020 | 20/20 Vision: The Impending End of the Backlink - Jordan Koene // Searchmetrics | 00:09:07 | |
Episode Overview: The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 30 Jan 2019 | 2019 SEO Predictions: Is Desktop More Important Than Mobile? | 00:28:49 | |
In this final 2019 SEO Predictions episode, we wrap up our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Join Eric Enge, General Manager of Perficient Digital as he and Ben dig into the importance of desktop vs. mobile. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 14 Oct 2019 | Identifying High Value Content | 00:14:59 | |
Episode Overview: In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your high-potential content with essential strategies and how to seize key opportunities to separate your content from the competition. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 19 Dec 2019 | Google's Holiday Shopping Experience: Black Friday Recap - Jordan Koene // Searchmetrics | 00:20:07 | |
Episode Overview: We’ve reached the end of the road for 2019 on the Voices of Search podcast, rounding out the year taking one final look at data from Black Friday’s aftermath. Join host Ben and Searchmetrics CEO Jordan Koene as they review some of the big winners and the key winning strategies from Black Friday. Also, Ben and Jordan take a moment to reflect on the Voices of Search’s growth in 2019 and share with listeners what they can expect from the podcast in 2020. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 02 Oct 2019 | The Perils of Over-Optimizing Website Content | 00:25:48 | |
Why do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of outstanding content quality combined with a stellar user experience to truly gain the loyalty and dedication of your customers. Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 16 Apr 2019 | Built for Speed: Google Rankings for Media and Publishing Sites | 00:11:52 | |
When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains the specific ranking factors used for the media and publishing sites, with the steps marketers can take to ensure better visibility. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 26 Jun 2019 | Reevaluating Google's Fake News Core Update - The latest! | 00:20:38 | |
In an important follow-up to Google’s “June 2019 Core Update,” Jordan Koene provides more insight on the “Fake News Algorithm Update.” And what’s the inside story with Genius, the music lyric aggregator, and how did Google get caught “red-handed” scraping and serving their content in the SERPs? Looking at the latest big shifts in Google search, Jordan uncovers more insights in the data -- explaining how Google is reshaping the SERP and organic search with their latest core algorithm update: What changes is Searchmetrics seeing in the video carousel, image assets, Twitter cards, and above the fold? What is the outcome of all the volatility with the media websites? Is Google de-prioritizing certain sites that are deemed lower quality? What’s happening to the news sites like CBS, Daily Mail, Fox News, and the Chicago Tribune? How are local directories and content aggregators like Digg, Rotten Tomatoes, and Foursquare being impacted? In what ways do SEOs need to become more astute managing their content assets, images, and social media in order to secure more organic presence on Google? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 21 May 2019 | [Republish] Yes, a SEO Strategy Beyond Google Really Matters | 00:15:22 | |
We goofed! Earlier this month, we only uploaded the first 27 seconds of our episode about optimizing for Non-Google search engines. As much as we hope you like our intro music, we figured that you might also want to hear us talk about search. Here's the whole episode... enjoy the pod! When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your business: What is the inside story of Verizon and Yahoo and how Bing connects Explorer and other Microsoft products with their search experience? Why Google and Bing webmaster tools are table stakes, offering the data you need for free? Does Google really know when you've been good or bad? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 12 Dec 2018 | Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema | 00:17:38 | |
Google Update Week No. 3: Site Migrations, Indexing, Crawls & Schema In the third of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben discuss how the changes will impact site migrations, the impact on indexing, the importance of schema and using crawls to stay ahead of problems. Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 Jun 2019 | SurveyMonkey SEO: Developing a Globalization Playbook - Eli Schwartz | 00:23:55 | |
An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their online growth. What has he learned during his long career focused on global SEO, and what are his strategies for managing high profile SEO properties across multiple countries? Why do so many American companies focus mainly on the US, and when they do consider going global, it’s primarily Canada and Mexico? What are the important tactical steps when expanding into Mexico, UK, and Canada, including their similarities and differences? How do you determine the regulatory environment of a country and the needed resources? What are the different approaches to keyword research depending on the country? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 02 Jan 2019 | Planning for SEOs: Content Planning & Execution | 00:30:09 | |
Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff's content planning process developed during more than a decade at Disney. Jeff Preston, is the Director of SEO at Realtor.com. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 25 Apr 2019 | How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert | 00:34:02 | |
Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about his life path to success working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Apr 2019 | The Importance of Discussing SEO During Earnings Calls | 00:18:58 | |
Increasingly, SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate company success. Renowned SEO strategist Jordan Koene, CEO of Searchmetrics, and Ben Shapiro discuss how executives should prepare to present search findings when talking to the street. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 09 Sep 2019 | Life in Grey Hat SEO -- Joe Sinkwitz // Digital Heretix | 00:17:25 | |
Episode Overview: Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with a little brand reputation management thrown in for good measure. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 17 Jan 2020 | Google Jumpstarts 2020 with Selection and Filtering Algorithm Update - Jordan Koene // Searchmetrics | 00:14:15 | |
Episode Overview: Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react. Summary The update visibly affected SERPs, refining the ability to select sub-categories and expanding knowledge graphs in the right-hand rail for broad topics. The improvements indicate Google is trying to expand its influence by acquiring more online real estate with their Shopping Experience and upgrade the user experience overall. SEOs and search analysts should focus on ranking data, taking screenshots of SERPs and testing key results and sets. Documenting and saving these records to analyze the history of changes Google makes is paramount to tracking and formulating SEO strategies. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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| 14 Nov 2018 | Pruning Your Website Content | 00:24:43 | |
Pruning your website content. Today, our guest speaker Jordan Koene walks us through the importance of content consolidation and how to prune your website content. Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 15 Jan 2020 | Career Day: A Philosophical Curiosity Yields SEO Success – Raphael Raue // Mozilla | 00:33:21 | |
Episode Overview: The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the SEO community. Join Ben for career day as he interviews Mozilla’s Global Head of SEO Raphael Raue who shares how philosophy has inspired his passion for SEO and fostered his drive to solve problems posed by the SEO community. Summary Raue’s passion for SEO arose from his experience with the internet’s philosophical capability of giving people the ability to share specific point of views, connecting people and the ways people use it to interact with each other. “As an SEO you write for robots and people think you spam the internet via robots. But at the end you're, most of the time, really an advocate for users.” – Raue Raue identified with Mozilla’s mission to ensure that the internet remains open and accessible and found it matched his interest in sharing his skills and knowledge to create a bigger, better internet ecosystem. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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| 07 Jan 2020 | 20/20 Vision: A Rise in Featured and Vertical Paid Elements - Jordan Koene // Searchmetrics | 00:10:32 | |
Episode Overview: As Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO Jordan as they continue 20/20 Vision Week discussing Google’s focus on increasing featured elements and analyzing how these changes will impact the search ecosystem and competitive landscape. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Sep 2019 | Grey Hat Keyword and Content Strategies -- SRP Flooding, Stolen Content -- Joe Sinkwitz // Digital Heretix | 00:19:28 | |
Episode Overview: We’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffing and content hacks as well as slipping into the dark side with content stripping and republishing. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Jul 2019 | From Econ Teacher to $25MM in SEO ARR -- Wil Reynolds // Seer Interactive | 00:31:14 | |
Finding your career path as an SEO isn't always a linear journey. In today's Career Day episode of the Voices of Search podcast, Wil Reynolds, Founder & Director of Strategy at SEER Interactive shares the story of his transition from being a high school economics teacher in Philadelphia to launching and scaling a Search agency to produce $25MM in annual recurring revenue. Topics Include: How to know when it's time to make a career transition? What skills can you take from your previous careers? How to turn local relationships into a scaled business? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 25 Oct 2019 | Content Portfolio Evaluation and Development Strategies - Robert Rose // Content Marketing Institute | 00:15:38 | |
Episode Overview: Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his interview with Robert Rose, chief strategy advisor at the Content Marketing Institute, as they discuss how to develop and grow a powerful content portfolio and how to evaluate a single piece of content’s worth in relation to your greater content collection. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 12 Dec 2019 | Analyzing Google’s Holiday Shopping Experience Search Data - Jordan Koene // Searchmetrics | 00:16:22 | |
Episode Overview: In the spirit of giving this holiday season Searchmetrics is sharing a huge gift from Google with our listeners. Google shared the top 100 products users searched in Google’s Shopping Experience with a select group of SEOs before releasing the data to the public. Join Ben and Searchmetrics’ CEO Jordan Koene as they review Searchmetrics’ analysis of Google’s Shopping Experience data and reveal the greater implications the data holds for the future of holiday search. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 31 Oct 2018 | Measuring Position Zero's Impact on Your Business | 00:25:08 | |
Position Zero Month. Today, Jordan Koene, CEO Searchmetrics joins us for the wrap-up episode to Position Zero Month. Listen now to understand Zero's impact on your brand and so that you can hear Jordan's take on: Technical Strategy Content Strategy Voice Search and the future of Position Zero. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 18 Oct 2019 | Content Evaluation Time Savers | 00:13:19 | |
Episode Overview: In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other aspects of your content strategy. Join our host Ben as he concludes High Value Content Week with a final discussion on how to best prioritize your time when evaluating and optimizing content with Searchmetrics’ Content Lead Marlon Glover. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 Nov 2019 | Google BERT Algorithm Update: Contextualizing User Search Intent - Jordan Koene // Searchmetrics | 00:15:45 | |
Episode Overview: Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they discuss BERT’s initial impact, how it’s changing the way Google analyzes context behind user search queries and how companies should avoid making abrupt, reactionary changes to their marketing strategies. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 07 Jan 2019 | 2019 SEO Predictions: Algorithm - Integrated Search & External Signals | 00:14:55 | |
Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm to reflect the growing importance integrated search and external signals. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 13 Jun 2019 | Core Algorithm Update: Google Fights Fake News | 00:18:26 | |
Google recently pre-announced their upcoming “June 2019 Core Update.” Jordan Koene uncovers the real story in the Searchmetrics data: Is Google reducing the amount of low-quality ranking news content or are they rewarding their own products? What’s driving the recent volatility in the SERP layout and experience such as with the news and video carrousels? Is there a big shake-up in the ranking of sites like Newsweek, CNN, and CBS? How did the recent Fast Company article impact the Daily Mail and is there a cautionary tale? What’s happening to the content aggregators like Dictionary.com, Yellowpages.com, Yelp, and Rotten Tomatoes and what is their role in the shift? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 24 Jul 2019 | Turning Summer SEO From a Slump to Splash -- Jeffrey Preston // News Corp | 00:19:48 | |
The summer is here and it’s a great time for SEO’s to sweat out some of the bigger projects on their to-do lists. While families and most eCommerce businesses take a holiday, this is one of the busiest times of the year for technical SEO’s. Hear Jeff Preston, News Corp’s Director of SEO responsible for Realator.com, share his thoughts, strategies, and tactics related to preparing to make the most of the summer season. Topics tackled: Why summer decrease eCommerce and travel site visibility? Why media companies love the kids being out of school? How to fill downtime with technical optimization? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 14 Aug 2019 | Ranking Factors and the Google Algorithm -- Jordan Koene // Searchmetrics | 00:23:44 | |
Episode Overview: Are ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two to help our loyal listeners understand the difference. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 23 Jan 2019 | 2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search | 00:22:18 | |
In this episode, we continue our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Adam Edwards, Senior VP, Head of SEO at Reprise Digital as they discuss rise of Amazon SEO, the impact of free devices and visual search in 2019. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 21 Nov 2018 | Keyword Strategy: Prioritizing Keyword Depth vs. Breadth | 00:24:34 | |
Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 May 2019 | The Google Search Winners and Losers After the March Core Update | 00:28:09 | |
Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks, there’s greater stability and a clearer playing field to evaluate how companies like Walmart, Wayfair, Amazon, Etsy, eBay and others are doing. What do the winners and losers of the Google Core Algorithm Update have in common? How is Target trending as one of the biggest winners and what has happened in the last several weeks? Why has Walmart lost some market share during this last update? What has happened in the auto and health industries, which have seen some of the greatest impacts from the Google update? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 Jan 2020 | 20/20 Vision: Increasing Zero-Click SEO Positioning - Jordan Koene // Searchmetrics | 00:10:47 | |
Episode Overview: SEO experienced massive changes throughout the 2010s with the rapid development of new technologies, which forever changed the ways we shop, conduct business, search and connect with each other. As we enter a new decade, SEO's everchanging nature guarantees the industry will undergo more changes well into the 2020s, but what those changes will look like remains uncertain. Join host Ben and Searchmetrics' CEO Jordan Koene as they kick off the first episode of the new year with 20/20 Vision week as they predict the increase of zero-click positioning in 2020. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 30 Aug 2019 | How Google Interprets Website Context and Settings | 00:15:15 | |
Episode Overview: Google’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization attributes. Optimal search results depend on it. On the flip side, SEO’s must consider the very same signals and their limited ability to customize their content and settings to reach niche audiences. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 02 May 2019 | Optimizing for China’s Baidu Search Engine With Its Two Billion Users Worldwide | 00:16:04 | |
Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the largest single-market search engine in the world. How do data-driven marketers and SEOs tap into complex localized markets such as China, Japan, South Korea, and Russia? What are the expectations of search engines like Yandex and Baidu, and how do you generate awareness and ultimately, manage their traffic? What are the strategies for creating a unique experience and content that fits the local market? Is it worth the effort to internationalize and focus on Baidu, Yandex, and other smaller search engines that are so geographic specific? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 08 Jan 2019 | 2019 SEO Predictions: Long Form Content Refactoring | 00:15:07 | |
In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what's likely to happen with long form content refactoring. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 08 Jan 2020 | 20/20 Vision: Google Expands its Update Communications - Jordan Koene // Searchmetrics | 00:08:35 | |
Episode Overview: The number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review Google’s communication strategies and share what information they expect Google to provide in future announcements. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 02 Apr 2019 | The Winners and Losers of Google’s “March 2019 Core Update” | 00:25:00 | |
March 12 was the big day when Google implemented an update to their core algorithm. A number of industries and key players have seen profound changes in their rankings, which are impacting their business. Tyson Stockton takes a deep dive, looking at the web winners and losers—and why. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 27 Aug 2019 | Ever Wonder How Google Measures Content Relevance? -- Jordan Koene // Searchmetrics | 00:11:36 | |
Episode Overview: The relevancy of your online content and its success in the SERPs depends on sending quantifiable, measurable signals that squarely match the core topic and intent of a given page (aka, the science of SEO). In this episode, Ben and Jordan talk about balancing keywords and page-level assets to send the correct content relevancy signals to Google. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 04 Dec 2019 | How to Optimize Content Relevant to the Holiday Season - Tyson Stockton // Searchmetrics | 00:09:50 | |
Episode Overview: The busy holiday season leaves little time to act quickly with your SEO optimization efforts. You may have completely compiled your keyword lists and efficiently set your priorities straight, but the road to success depends on what optimization processes you use. Join Ben and Tyson for the third day of Holiday Triage week as they discuss the best optimization techniques to generate success within a short timeframe and which harmful techniques to avoid altogether. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 31 Jul 2019 | Producing Holiday Content That Performs -- Tyson Stockton // Seachmetrics | 00:10:49 | |
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through his holiday-specific content production process. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 06 Sep 2019 | The Fuzzy Boundary Between Grey and Black Hat SEO | 00:19:17 | |
Episode Overview: Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and risks of operating in the Grey zone. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 09 Jan 2019 | 2019 SEO Predictions: Site Performance's Correlation to Keyword Rankings | 00:12:49 | |
In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 10 Jul 2019 | Big Game SEO -- ESPN's Super Bowl Seasonality Strategy -- Carolyn Shelby // ESPN | 00:21:28 | |
For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season and the kickoff to the busiest time of the year. Hear Carolyn Shelby, Walt Disney Company's Manager of SEO responsible for ESPN properties, share her timelines, strategies, and tactics related to preparing for the big game. Topics tackled: When does ESPN start planning for the Super Bowl? How does the brand term "Super Bowl" effects ESPN's strategy? How ESPN's SEO team works with editorial to optimize for visibility. Why ESPN prioritizes Google News stories on game-day. Who are the Patriots are going to play in next year's Super Bowl? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 05 Nov 2019 | October 2019 Winners and Losers: Amazon Soars While Travel Sites Plummet | 00:20:07 | |
Episode Overview: The last series of Google algorithm updates, including the latest BERT update, are flying like a flurry of boxing jabs, with BERT being the most recent surprise jab from the tech giant. Some companies are successfully dodging the latest punches and coming out on top, while other companies have been taking them square on the chin. Join Ben and Tyson as they discuss some of the early SEO winners and which companies got KO’ed by BERT in the latest Google algorithm update round. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 11 Mar 2019 | SEO Career Day: From International SEO to Growth Advisor | 00:38:23 | |
Follow Kevin Indig's journey from rookie member of a global SEO agency to international startup growth advisor. Kevin's advice? Learn your craft from the inside out Practice makes perfect Always be curious. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 01 Aug 2019 | Holiday Content Launch Tactics -- Tyson Stockton // Seachmetrics | 00:15:02 | |
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to launch and optimize your holiday campaigns. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 22 May 2019 | Optimizing Amazon Listing for SEO Performance | 00:28:16 | |
On Amazon’s highly competitive platform, what does it take to have greater visibility and sell more product? In this episode of the Searchmetrics Voices of Search podcast series, Adam Weiler, who is a Premier Amazon Channel Partner with over 10 years of experience shares his knowledge: How to do an analysis of the competition What are the best strategies for creating listings, including the front and back end and titles? What are the different strategies for commodity products like a coffee mug versus a new and innovative product? How do you navigate duplication of listings? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 25 Jul 2019 | Finding the Best of the Agency and In-House SEO Worlds -- Micah Fisher-Kirshner // Turn/River Capital | 00:28:58 | |
Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today's Career Day episode of the Voices of Search podcast, Micah Fisher-Kirshner, Director of SEO & Content at Turn/River Capital shares his experience going from an agency, to in-house SEO, to managing SEO for a portfolio of companies for a private equity firm. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 25 Jun 2019 | Int’l SEO & “European Search Personality of the Year” Aleyda Solis | 00:29:50 | |
Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for companies looking to develop a European expansion strategy, with its fragmented populations across multiple countries, and multitude of languages: How important is it to do the initial research on the search potential of an international market in advance? How do you identify which markets are the most established and are bringing in the most traffic, and those that will generate enough search volume and demand to be profitable? How do you validate and verify the level of competition in a target market? What are the pros and cons of launching a new, top-level domain or creating a sub-domain? What is the playbook and order of operations for localizing content? Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| 26 Dec 2018 | Planning for SEOs: Career Management & Team Development | 00:26:58 | |
Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John's SEO planning process and how he integrates both his businesses and team development requirements together to deliver an effective strategy year after year. John Shehata, is the Vice President of Audience Development and SEO at Conde Nast. Show Notes Connect With: See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||