Useful Content - Content Creation & Strategy Podcast for Marketing Teams (Juma Bannister | Content Creation & Strategy)
Explore every episode of Useful Content - Content Creation & Strategy Podcast for Marketing Teams
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| 04 Oct 2023 | How to Attract, Build Relationship and Convert with Content Marketing - Teacher: Nancy Nungari | 00:33:56 | |
Building a relationship with the people that matter to your business is extremely important. And in today's lesson, we're going to look at some of the ways you can do that with content marketing. Why content marketing is like dating and how you could take someone from not knowing you at all to ultimately buying your product or service. Contact Nancy: Produced by Relate Studios: Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister/ X (Twitter) https://twitter.com/jumabannister | |||
| 19 Oct 2023 | 3 keys to Build, Manage and Monetize a thriving LinkedIn Community - Teacher: John Espirian | 00:33:41 | |
Many marketing experts say building small online communities is the future of marketing. And we all know that LinkedIn is the platform of choice for business. Today in our lesson, we're going to marry those two things and look at how to build an online LinkedIn community. We're going to look at how you build and monetize your community and the three essential steps to get you there. Our Teacher in this episode is John Espirian. Relentlessly helpful® LinkedIn nerd and leader of the Espresso+ community for small business owners who need learning, support and accountability in being more visible on LinkedIn and online. Author of Content DNA and co-organiser of the LinkedIn-focused conference, UpLift Live. Contact John: Produced by Relate Studios: Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister/ X (Twitter) https://twitter.com/jumabannister | |||
| 02 Nov 2023 | Can Video Help You Create Loyal Customers? (A look at Customer Journey) - Teacher: Juma Bannister | 00:27:06 | |
In this episode we're going to be talking about what the Customer Journey is and how you can use videos to take your customer from not knowing who you are, all the way to being a loyal buyer and advocate for your products and services. This is a solo episode so our teacher in this episode is our host Juma Bannister. Produced by Relate Studios: Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister/ X (Twitter) https://twitter.com/jumabannister | |||
| 16 Nov 2023 | STOP THE FLUFF! How to Build a Solid Personal Brand - Teacher: Michelle B. Griffin | 00:41:53 | |
The buzzwords of PERSONAL BRANDING have exploded in recent years. But if you're someone who uses LinkedIn as your main platform, how do you build a personal brand that isn't just FLUFF? What are some of the important things you need to consider to position yourself correctly? Today in our lesson, we're going to answer those questions and look at some of the other practical things you need to know that will allow you to put yourself out there with a solid personal brand Connect with Michelle: | |||
| 30 Nov 2023 | 12 Affirmations for CONTENT SUCCESS - Teacher: Juma Bannister | 00:33:18 | |
Over the last few years of making content, I've noticed some very specific things that come up over and over again. And this is specific to people who run and own businesses. Many business owners, when they're first starting off have a very hard time actually getting into the habit, the practice and getting good at creating content. The 12 affirmations of content success is designed to calibrate your mind, to shift your mentality as a business owner, as a CEO, that you know "These are the things that I must stay within. These are the guardrails for me as I create. These are the things I must always reference if I want to make content well and be successful at it." Produced by Relate Studios: | |||
| 14 Dec 2023 | Forget your logo. Brand Your Business with Strategy, Tools and Systems First - Teacher: Cassia Marina | 00:32:46 | |
In this episode of the Useful Content Podcast, we talk with Cassia Marina, a brand strategist and web designer. The discussion unfolds around branding, brand strategy, the significance of systems, tools, and email marketing for an online business. Cassia elaborates on her concept of a Complete Brand Framework which emphasizes a seamless customer experience both online and offline. The conversation also illustrates the importance of knowing your target audience, brand positioning, and the role an email marketing software performs in brand building. Additionally, the importance and utility of a website for businesses is elaborated, making clear that having an online presence allows a business to have their own managed space, away from the distractions of social media. The podcast emphasizes the need for businesses to tell their unique stories and show up consistently for their audience while refining their strategies when needed. 00:00 Introduction to Branding for Small Businesses 00:39 Meet the Guest: Cassia Marina 01:57 Understanding the Complete Brand Framework 02:39 The Importance of Standing Out in a Noisy Market 04:41 Exploring the Brand Foundation 09:58 The Role of Effective Systems and Tools in Branding 22:01 The Importance of a Website in Branding 30:08 Final Thoughts and Advice I have a great discussion with our teacher Cassia Marina Thanks for listening. Connect with Cassia:
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| 21 Dec 2023 | Only 8% of Podcasts Succeed. Here are 3 Ways to Optimize Your Podcast for Success - Teacher: Neal Veglio | 00:42:55 | |
3 Ways to Optimize Your Podcast for Success The episode talks about why most podcasts fail and how one can build a successful podcast by optimizing different elements of it. Expert Neal Veglio explains the significance of the first seven seconds of a podcast and what hooks listeners. He highlights the importance of thinking about new listeners while creating content. Neal also discusses the need for podcasters to have a dedicated website and how to use podcast app show notes, episode author fields, and descriptions effectively for better discovery and SEO. He further talks about creating robust show notes, comparing them to blog posts, and how they can help in better search engine ranking. Lastly, he briefly discusses the role of appealing artwork in attracting listeners. The conversation is a deep dive into making podcasts more engaging, searchable, and successful. 00:00 Introduction and Guest Welcome 01:15 Guest Background and Philosophy 03:48 The Evolution of Podcasting 06:25 Why Podcasts Fail 09:11 The Importance of Strategy in Podcasting 10:22 The Role of Podcasts in Business 13:51 Optimizing Your Podcast 14:45 The Importance of the First Seven Seconds 19:34 Optimizing for New Listeners 22:57 The Importance of Brand Authenticity in Content 23:22 Optimizing Podcast Episodes 25:53 The Role of Show Notes in Podcast Optimization 28:12 The Power of SEO in Podcasting 32:20 The Impact of Podcast Titles and Descriptions 38:48 The Significance of Podcast Artwork 40:49 Wrapping Up: Final Thoughts and Contact Information Connect with Neal: Thanks for listening. Produced by Relate Studios: | |||
| 28 Dec 2023 | Social Media is NOT enough. What every Business Owner should know about Content Strategy - Teacher: Ricqcolia Phillip | 00:42:59 | |
In this episode of the Useful Content Podcast, guest teacher Ricqcolia Phillip emphasizes the importance of content marketing strategy to businesses, discussing the benefits of using different content formats and the differences between social media use and content use in business. Ricqcolia provides an in-depth explanation on the power of user-generated content and how it can be leveraged in building trust and authority for businesses. They also provide a comprehensive perspective on Thought Leadership. Included are practical suggestions for how businesses can identify their primary target audience, create impactful content, and deal with negative user-generated content. 00:00 Introduction to Content Marketing Strategy 00:55 Meet the Guest: Ricqcolia Phillip 02:14 Ricqcolia's Journey in Content Marketing 03:22 Understanding Content Marketing and Strategy 05:00 The Importance of Diversifying Content Formats 06:56 The Underutilization of Content Strategy by Businesses 09:06 The Importance of Owned Channels in Content Marketing 13:35 The Role of Relationship Building in Content Marketing 15:53 Understanding Your Target Audience 23:39 The Power of User-Generated Content 24:36 The Value of Influencer Marketing 24:46 Understanding User Generated Content 25:21 The Power of Customer Reviews 25:58 The Impact of Recommendations 26:41 Building Trust through User Generated Content 28:00 The Potential Downside of User Generated Content 28:33 Turning Negative Feedback into Opportunities 30:19 The Importance of Responding to Negative Feedback 34:52 The Role of Thought Leadership in Content Marketing 35:25 Defining Thought Leadership 35:42 The Importance of Experience in Thought Leadership 39:14 Closing Thoughts on Content Marketing and Strategy 40:40 Contact Information Connect with Ricqcolia: Thanks for listening. Produced by Relate Studios: | |||
| 04 Jan 2024 | Systems & Simplicity: 7 Things to get done in 2024...a bonus episode for the real ones. | 00:16:29 | |
Systems & Simplicity - 7 things to get done in 2024 Full Disclosure. I talk about goals in this bonus podcast episode. 🙄 It's my goals BUT it's useful because I cover some things business owners should be asking about their content if they aren't already. 😎 I also ramble a bit. This is not a great introductory episode to the podcast but for the real ones this will be very useful. Here's the description the A.I. in Descript wrote: The goals include: ✅ Launching a website for Useful Content. ✅ Simplifying the language used in my content. ✅ Enhancing the visuals of Useful Content. ✅ Growing the newsletter to 1,000 subscribers ✅ and the podcast to 1,000 downloads or 30 episodes, ✅ Creating my first official video course... Plus one more you'll have to listen to get. The objective behind these goals is to build a more robust, relatable, and accessible content strategy while moving towards owning media and depending less on social media platforms.
Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Relate Studios
Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://lnkd.in/dNrwSz2B X (Twitter): https://lnkd.in/dchbxexF 00:00 Introduction and Overview 00:04 The Importance of Setting Content Goals 01:30 The Theme for the Year: Systems and Simplicity 02:00 Goal 1: Launching the Useful Content Website 04:09 Goal 2: Simplifying the Language of Content 05:43 Goal 3: Improving the Visuals of Useful Content 07:32 Goal 4: Growing the Newsletter Subscribers 09:06 Goal 5: Expanding the Podcast Reach 10:31 Goal 6: Creating the First Official Course 11:51 Goal 7: Starting the Book Writing Journey 13:47 Bonus Goal: Incorporating More Numbers in Content 15:00 Conclusion and Call to Action | |||
| 11 Jan 2024 | Lead Generation and SEO Strategies for Business Growth - Teacher: Scott Gabdullin | 00:43:40 | |
Lead Generation and SEO Strategies for Business Growth In this useful content podcast, we discuss the necessity of lead generation and search engine optimization for business growth. Scott Gabdullin provides valuable insights into how businesses can optimize their services based on their size. Scott highlights the importance of quality content and authentic branding for larger businesses seeking to improve their SEO. For smaller businesses needing immediate income, he suggests adopting a lead-generation focus before gradually building one's brand and expanding marketing efforts as the business grows. Scott also shares his experiences in transitioning from computer engineering to digital marketing while offering perspectives on utilizing AI in content creation for SEO. 00:00 Introduction to Lead Generation and SEO Scott Gabdullin is our teacher in this episode. Connect with Scott: Thanks for listening. Produced by Relate Studios: Host: Juma Bannister | |||
| 18 Jan 2024 | Video Podcasting: The Key to Unlocking Unlimited Content - Teacher: Rich Cardona | 00:41:27 | |
Video Podcasting: The Key to Unlocking Unlimited Content - Teacher: Rich Cardona In this in-depth discussion, featuring guest Rich Cardona, the podcast dives into the power of video podcasting and content repurposing. Rich, a video podcasting agency owner, shares his journey and insights into how to turn long-form video into relevant pieces of content for various marketing channels. He discusses the concept of a 'content machine', explaining how to scale content to scale your brand and caters to different audiences using different mediums (written, video, audio). He also touches on the importance of monitoring podcast analytics, the process of content creation, and how to ensure quality. Towards the end, Rich shares his methods for maintaining a steady podcasting cadence and the value of experimenting with different formats. 00:00 Introduction to Video Podcasting Rich Cardona is our teacher in this episode. Connect with Rich: Thanks for listening. Produced by Relate Studios: Host: Juma Bannister
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| 25 Jan 2024 | 5 A.I. Powered Tools for Better Video Creation. - Teacher: Karl Yeh | 00:40:40 | |
5 AI Tools business owners need for better video creation In this episode of the Useful Content Podcast we have a converstion about the evolving world of Artificial Intelligence (AI) in video content creation. The discussion showcases various AI-powered tools that can help enhance video quality and streamline workflows. These tools range from Adobe's Audio Enhance for sound quality improvement, Autopod for automatic video editing in Premiere Pro, to Haygen for language translation and Opus Clip for producing short video clips from long formats. Karl Yeh, a video content creator and strategist, highlights the rapid advancement of AI and its application across multimedia platforms. He urges creators to view AI as a tool of augmentation, not replacement, to enhance creativity. However, he also expresses concerns about the misuse of this tech, copyright issues, and the potential of deep fakes, indicating that despite AI's impressive capabilities, there remains a premium on content that builds human connection. 00:00 Introduction to AI in Video Creation Karl Yeh is our teacher in this episode. Connect with Karl: Thanks for listening. Produced by Relate Studios: Host: Juma Bannister | |||
| 01 Feb 2024 | Is Your Business A Media Company? 3 Big Things you should know. - Teacher: Gresham Harkless Jr. | 00:36:27 | |
In this episode of the Useful Content Podcast, Juma Bannister and Gresham Harless Jr. discuss how businesses can transform into a media company. They explore the importance of identifying target markets, establishing clear marketing goals, and effective management of resources. Gresham underscores the significance of relationship-building for business success and they discuss the importance of creating strategic content. Gresham shares valuable insights on understanding the 'avatar' or profile of potential clients, the importance of long-term thinking in marketing, and the power of being resourceful in a budget-conscious environment. By the end of the episode, listeners understand the power of media strategy in business growth, focusing not only on content creation but also on human connections and relationship building. 00:00 Introduction: The Importance of Being a Media Company Gresham Harkless Jr. is our teacher in this episode.
Connect with Gresham: Linkedin: https://www.linkedin.com/in/greshamh Website: https://www.iamgresh.com
Thanks for listening. Produced by Relate Studios:
www.relatestudios.com Music by Relate Studios Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister/ X (Twitter): https://twitter.com/jumabannister | |||
| 08 Feb 2024 | How to use AI for Customer-First Content Creation - Teacher: Christine Mclean Lewis | 00:43:57 | |
In this lesson we discuss the idea of creating customer-centric content and utilizing artificial intelligence (AI) to enhance the process. Christine McLean Lewis shares her viewpoints on the importance of focusing on the customer to formulate effective content strategies. She takes us through her methodology of speaking directly to stakeholders and existing customers in order to understand their challenges and how content can help address those issues. In this regard, she emphasizes the concept of 'customer first' content which revolves around empowering your customers and addressing their needs rather than just pushing your product. Christine also delves into the value and role of AI in content strategy, suggesting that it's best used as supportive tool rather than being the end-all of content creation. Overall, the discussion provides critical insights into the interplay of customer-centric content and AI in contemporary content marketing practices. 00:18 Introduction and Welcome 01:21 Understanding the Role of a Content Creator 02:28 Defining Customer First Content 03:18 The Importance of Customer Feedback 04:06 The Consequences of Ignoring the Customer 05:08 Creating Customer Centric Content 12:57 The Role of AI in Content Creation 13:35 The Importance of Human Element in Content Creation 16:04 Using AI as a Tool in Content Creation 20:52 Understanding Google's Helpful Content Update 22:52 Understanding the EEAT Framework 23:45 Controversy Surrounding the EEAT Framework 24:44 Breaking Down the EEAT Framework 27:10 Implementing the EEAT Framework in Content Creation 28:26 The Concept of Borrowed Authority 31:50 Using AI Tools in Content Creation 36:19 Misuse of AI Tools in Content Creation 39:35 The Future of AI in Content Creation 41:08 Closing Remarks and Contact Information If you're not making content that is all about the customer, Then you’re making the wrong Content But how do you find out what your customers want? Where do you start and what is the process like? And how AI be used as a tool to enhance your content creation? Today in our lesson we answer all those questions and look at proven methods as we seek to make you a better equipped business owner when it comes to creating customer centric content. Christine Mclean Lewis is our teacher in this episode. Connect with Christine: Linkedin: https://www.linkedin.com/in/christine-mclean-lewis Website: https://www.cemwritingservices.com Thanks for listening. Produced by Relate Studios: www.relatestudios.com Host: Juma Bannister
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| 15 Feb 2024 | Culture + Content: How to successfully market your products overseas - Teacher: Lee Densmer | 00:33:13 | |
In this podcast episode of the Useful Content Podcast the Juma and Lee to discuss content strategy for a global audience. They highlight the importance of cultural awareness and adaptation, not just translation, when expanding to international markets. Lee elaborates on the concept of 'Transcreation', which emphasizes the need for cultural understanding and locally-informed content strategies. She also provides insights on global content strategies, stressing the vital role of analytics and data to identify market trends. Towards the end, they talk about the role of global content strategists in managing in-country efforts and the importance of content promotion. 00:19 Introduction and Welcome 00:21 Guest Introduction and LinkedIn Journey 01:18 Content Strategy Evolution and Audience Understanding 02:45 Lee’s Approach to Content Marketing 03:17 Importance of Testing and Adapting in Content Marketing 05:16 Transitioning from Local to Global Content Marketing 06:23 Understanding and Adapting to Cultural Differences 07:39 Crafting a Global Content Strategy 11:35 Transcreation vs Translation 16:55 Implementing and Managing a Global Content Strategy 30:24 Conclusion and Guest Contact Information 31:23 Post-Recording Conversation
Lee Densmer is our teacher in this episode. | |||
| 22 Feb 2024 | Q&A Session: Content Pillars, Short form vs. Long form, How to start a Podcast - Teacher: Juma Bannister | 00:27:10 | |
In this episode of our podcast host Juma Bannister answers questions submitted by followers on social media. The podcast covers discussing topics from content strategy to video content. Among the questions, there are a few important discussion points that include the effectiveness of short form versus long form content, the impact of podcasting on businesses, choosing the right content pillars, and common content marketing mistakes digital entrepreneurs often make. Juma emphasizes the importance of understanding the audience's preferences, knowing the customer journey stage and urges to not jump on irrelevant trends. The recurring idea throughout is the need of making content that is consistent, experimenting with different strategies and providing value rather than just advertising products or services. 00:00 Introduction and Overview 01:35 Q&A Session Begins: Short Form vs Long Form Content 05:35 How to Start a Podcast: A Beginner's Guide 10:41 The Impact of Podcasting on Business 14:24 Understanding Content Pillars 18:27 Top Mistakes Digital Entrepreneurs Make in Content Marketing 25:21 Conclusion and Final Thoughts Subscribe to the Useful Content Newsletter Submit your Questions! Neal Veglio makes a quick guest appearance in this epiosde! Connect with Neal: Thanks for listening. Produced by Relate Studios:
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| 29 Feb 2024 | How to make short-form video - Shorts, TikToks and Reels. - Also this this the final episode in Season 1! | 00:38:21 | |
In the final episode of Season One of the Useful Content Podcast, we reflect on the journey from August 2023 to February 2024, celebrating 21 episodes, a transition to a weekly format, and significant audience engagement across platforms. We share statistics that highlight the podcast's growth and engagement metrics, including audio downloads and the successful repurposing of content. The episode features insights into guest dynamics, with most guests originating from LinkedIn, and positive feedback received regarding the show performance. The latter part of the episode focuses on a detailed guide to creating engaging short form video content. It outlines the importance of video in modern marketing, especially for small businesses, and provides technical tips, structure, and strategies for effective video content creation. The episode concludes with an announcement of a potential break before Season Two and a teaser for an upcoming interview with video creation expert, Alex B Sheridan. 00:00 Introduction and Podcast Journey Recap *NOTES* Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: | |||
| 07 Mar 2024 | Attracting Dream Clients with Video; strategies for Linkedin and YouTube - Teacher: Alex B Sheridan | 00:46:17 | |
In this episode of the Useful Content Podcast, host Juma engages with Alex B Sheridan, a video creator known for his millions of LinkedIn viewsb to unpack the secrets behind creating compelling video content. Alex shares his journey and insights on maintaining a learner’s mindset, the importance of each video's impact on the audience, and transitioning between platforms like LinkedIn, TikTok, and YouTube. He emphasizes the significance of video strategy, overcoming common fears, and the distinction between content creation challenges and execution. Alex also introduces his Video Sales Rep Series, a comprehensive guide to utilizing video as a potent sales tool. Throughout the discussion, the theme of constant learning, audience engagement, and the blend of humbleness with creative ambition paints the picture of what it takes to succeed in video marketing. The conversation concludes with practical advice for content creators facing challenges and highlights the importance of strategy, execution, and the power of learning from audience feedback. 00:00 Introduction: The Journey of a Video Creator Connect with Alex: Turn your Video into a 24/7 Sales rep series SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Connect with me on Linkedin and follow me on X (Twitter) | |||
| 14 Mar 2024 | Running a Podcast for your business can be brutal, here's why you should still start one - Teacher: Alex Stennett | 00:44:34 | |
In this comprehensive discussion, Paul Stennett, co-founder of the podcasting agency Listeners to Clients, shares valuable insights into the world of podcasting and its benefits for businesses. With over 3 million downloads and extensive views on YouTube for his clients, Paul emphasizes the importance of loving the process, as podcasting can be a demanding journey. He highlights the engagement and conversion advantages of podcasts over other media, particularly emphasizing video podcasts on YouTube. By leveraging YouTube's platform and its desire for user retention, businesses can significantly increase their visibility and engagement. Paul also delves into the technical aspects of successful podcasting, including content repurposing, the strategic use of video, and the importance of starting immediately due to the impending market saturation. Key topics covered include maximizing YouTube as a video podcast platform, the intricacies of content creation and repurposing, and actionable strategies for business owners looking to start or improve their video podcasting endeavors. 00:00 Unlocking the Power of Podcasting: No Gatekeepers, Just Opportunity 00:14 Meet Paul Stennett: Transforming Podcasts into Business Success 00:35 The Secret Sauce to Podcasting Success: Love the Process 00:41 Why Podcasts Are Your Best Bet for Engaging Potential Clients 00:55 The YouTube Effect: Maximizing Views with Video Podcasts 01:13 Proving Your Podcast Tactics: The Importance of Testing 01:58 Diving Deep into the Podcasting Journey with Paul Stennett 02:32 The Full Spectrum of Podcasting Services: From Launch to Viral Success 03:58 The Evolution from Audio to Video Podcasting: A Game Changer 08:29 The Power of Repurposing: Maximizing Your Podcast's Reach 08:57 Understanding the Marketing Hierarchy: Where Podcasts Shine 15:57 The Ease and Impact of Video Podcasting in Online Marketing 22:03 Unlocking the Power of Podcasting for Business 22:37 The Journey of Podcasting: Persistence and Passion 24:35 The Magic Number: Seven Episodes to Test Your Podcast Passion 24:53 Celebrating Podcast Success Stories and the Importance of Pivoting 25:38 The Crucial Role of Loving the Process in Podcasting 26:35 The Unmatched Rewards of Podcasting and Building an Audience 28:07 Why Now is the Perfect Time to Start Podcasting 30:02 Leveraging YouTube for Podcast Success 32:31 Maximizing Your Podcast's Impact with YouTube's Features 38:05 Final Tips for Launching a Successful Video Podcast 41:48 Closing Thoughts and Contact Information Connect with Paul: Website: SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Connect with me on Linkedin and follow me on X (Twitter) | |||
| 21 Mar 2024 | 3 reasons businesses FAIL at Content Strategy...even if they have a good one - Teacher: Juma Bannister | 00:14:50 | |
In this episode Juma discusses the critical factors necessary for the successful implementation of a content strategy, specifically targeting the transitional phase between planning and execution. Highlighting this episode's uniqueness, it's mentioned that the content, initially impromptu and largely unscripted, offers insights based on the host's experiences with clients. The focus is on overcoming common pitfalls by identifying and optimizing three main resources: human, technical, and time. The host explains how these resources form a 'bridge' that facilitates smooth transition from strategy to tangible actions. Through practical advice and personal anecdotes, the episode aims to guide business owners on effectively implementing their content strategies by ensuring they have the right systems in place. 00:00 Welcome to the Special Episode! SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Connect with me on Linkedin and follow me on X (Twitter) | |||
| 28 Mar 2024 | Infusing Curiosity Into Your Content - Teacher: Emily Aborn | 00:44:37 | |
In this podcast episode of the Useful Content Podcast, our topic of infusing curiosity into content, with guest Emily Aborn. Emily discusses the importance of understanding your audience deeply to tailor content that sparks curiosity and maintains engagement. She stresses the use of simple language, avoiding jargon, and encourages content creators to share personal, yet relatable aspects of their lives to create a 'lean in' effect with their audience. The duo also explores practical tips for inviting audience participation and maintaining an authentic approach to content creation. Emily shares her 'Magic List' technique for personalizing content and underscores the significance of periodic content audits to ensure it remains engaging and true to oneself. The show concludes with insights on platform-specific content strategies, emphasizing the universal applicability of their discussed content creation principles. Connect with Emily Website: SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Connect with me on Linkedin and follow me on X (Twitter) | |||
| 04 Apr 2024 | Super Simple Content Marketing Strategy with the Rule of Threes - Teacher: Lee Densmer | 00:29:42 | |
In this episode of Useful Content Podcast Lee Densmer shares her insights on creating a successful content strategy with a super simple framework known as the rule of threes. She emphasizes the importance of focusing on the right channels, measuring results effectively, the critical nature of owning a channel, and adapting content for maximum impact. Lee breaks down her framework into five key components: goals, buyers, themes, distribution channels, and metrics, with three elements in each category. This approach aims to simplify content marketing efforts, reduce overwhelm for small teams, and ensure strategic content development. The discussion also covers the significance of not spreading efforts too thin across multiple platforms, the pitfalls of shiny object syndrome in marketing, and the advantages of being 'strategically subtractive' to refine content marketing strategies. 00:00 The Power of Followers: A Reality Check 00:11 Introducing Lee: Content Marketing Strategist 00:24 The Rule of Threes: Simplifying Content Strategy 04:16 The Framework of Threes Explained 05:05 Goals, Buyers, and Themes: The First Steps 09:06 Choosing the Right Distribution Channels 11:59 The Importance of Measuring the Right Metrics 15:50 Navigating Market Noise and Focusing on Leads 16:26 Establishing Brand Awareness in New Categories 17:23 Content Strategy Insights for 2024 19:11 The Power of Being Strategically Subtractive 20:40 Avoiding Shiny Object Syndrome and Simplifying Strategies 22:38 Leveraging Existing Content and Recommendations 26:57 Recap and Framework for Effective Content Marketing 28:03 Connecting and Engaging Beyond the Content Lee Densmer is our teacher in this episode. SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening.
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| 11 Apr 2024 | What to do if you "COPY" someones content - Teacher: Juma Bannister | 00:14:52 | |
In this episode of Useful Content we discuss the mental barriers content creators face when they perceive their ideas are too similar to those of larger creators. It emphasizes the importance of releasing original content despite external similarities, encouraging creators to focus on the uniqueness of their personal experiences and perspectives. Juma shares personal experiences of hesitance in releasing content due to fear of being seen as copying larger creators but resolves to not let these perceptions stifle creativity. The episode aims to empower creators to share their unique thoughts and ideas without fear, ensuring they contribute innovative content to their platforms. Additionally, it touches on future episodes focusing on mindset and strategy for content creators in business. 00:00 Welcome to a Different Kind of Podcast Episode SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Connect with me on Linkedin and follow me on X (Twitter) | |||
| 18 Apr 2024 | Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond | 00:48:15 | |
In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms. 00:00 Overcoming LinkedIn Content Creation Fears Michelle J.Raymond is our teacher in this episode. SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening.
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| 25 Apr 2024 | Building Momentum with Content ( Getting Distribution and Repurposing right ) - Teacher: Justin Simon | 00:48:52 | |
In this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable process for content distribution, tailoring content for different platforms, and the significance of consistency and experimentation in content creation. The conversation also covers the impact of distribution-first strategies on content creation and the effectiveness of segmenting and repurposing content to build momentum and engage audiences efficiently. Justin provides practical tips for businesses to improve their content reach and audience engagement by focusing on distribution and leveraging content effectively. 00:00 Welcome to the Useful Content Podcast Justin Simon is our teacher in this episode. SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening.
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| 02 May 2024 | Content Planning and Creation, how to permanently fix disorderly content - Teacher: Candice Davis-Blackman | 00:52:17 | |
In this episode of the Useful Content Podcast, host Juma Banister interviews Candice Davis Blackman, a certified content and email marketing specialist. They delve into effective content planning and strategy, emphasizing the importance of understanding your business's methodology and audience before generating content. Candice shares insights on utilizing tools and templates for strategized content creation, the role of headlines, repurposing content, and the appropriate application of AI in the content creation process. They also discuss the common pitfalls of content marketing, such as comparison and the temptation to seek quick results, underscoring the value of commitment to a content strategy over time. Candice encourages a focus on organic growth, understanding one's unique methodology, and warns against the lure of supposed quick fixes in content marketing. 00:00 Unlocking the Power of Content: Strategies for Engagement Candice Davis-Blackman is our teacher in this episode. SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening.
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| 09 May 2024 | Customer Research and Segmentation - Making Content to Match Customer Behaviour - Teacher: Kris Granger | 00:46:02 | |
This episode of the Useful Content Podcast features Kris Granger, a lecturer, trainer, and digital marketing manager at Volvo Group Sweden. Chris shares his extensive experience in customer research, segmentation, and crafting effective digital marketing strategies. The discussion covers the significance of speaking to customers to understand their behaviors and preferences, and why customer insights should precede marketing tactics. Chris emphasizes the importance of testing consumer behavior, using the STP (Segmentation, Targeting, Positioning) framework for tailored marketing, and the role of generative AI in content creation. Additionally, he touches on brand building through models like the Kapferer Brand Identity Prism and the Brand Pyramid, stressing the transformational power brands can have on individuals. The conversation is grounded in practical advice for entrepreneurs and business owners on engaging with their target audience through various digital platforms and strengthening their marketing efforts by building more authentic brand-customer relationships. Kris Granger is our teacher in this episode. Connect with Kris: Linkedin: https://www.linkedin.com/in/kris-granger-1123b213/ All Socials: @krisgranger Website: https://www.krisgranger.com/ SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister X (Twitter): https://twitter.com/jumabannister | |||
| 16 May 2024 | How to Sell More Digital Products with email - Teacher: Damon Didier | 00:37:18 | |
In this episode of the Useful Content Podcast, Juma has an enlightening conversation with Damon Didier about leveraging email marketing to boost digital product sales. Damon Didier, an expert in email marketing, shares his comprehensive process, focusing on using Klaviyo, crafting non-intrusive popups, and other strategies to enhance email marketing efficiency. The discussion delves into the importance of starting email marketing immediately due to its profound impact on client retention and acquisition costs. Damon emphasizes the necessity of permission-based email lists, utilizing first-party data for targeted marketing, and the significance of email in building long-term customer relationships to maximize customer lifetime value. Furthermore, the episode covers tactical advice on creating effective welcome sequences, the power of SMS marketing, the anatomy of non-annoying popups, and leveraging AI to complement traditional marketing methods. Damon concludes with actionable steps for businesses to integrate email marketing strategies seamlessly with their existing operations. 00:00 Introduction to Selling Digital Products with Email Marketing 01:05 Meet Damon Didier: The Email Marketing Expert 01:39 The Power of Email in E-commerce and Beyond 05:18 Maximizing Customer Lifetime Value Through Email 07:38 The Evolution of Email Marketing and Klaviyo's Role 10:18 Setting Up for Success: Starting with Email Marketing 10:42 Crafting Effective Emails: From Pop-Ups to Purchase 16:07 The Anatomy of a Winning Email Strategy 18:54 Text vs. Image-Based Emails: What Works Better? 19:55 Maximizing Email Engagement: Tips and Strategies 20:18 The Power of Images in Emails: A Case Study 21:24 Exploring AI in Email Marketing 24:36 The Art of Crafting Effective Pop-Ups 32:17 Integrating Email Strategies with E-Commerce 34:31 Final Insights and Contact Information 35:31 Post-Interview Bonus Tip Damon Didier is our Teacher. Linkedin: https://www.linkedin.com/in/damondidier/ SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. www.relatestudios.com Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister | |||
| 23 May 2024 | Sensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo Kernahan | 00:46:25 | |
In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where Paolo reveals his personal video content strategy. 00:00 Welcome to the Useful Content Podcast 01:41 Introducing Paolo Kernaghan: The Video Content Strategy Expert 02:28 The Importance of Video in Business and Content Strategy 07:30 Understanding Audience Needs and Consumption Patterns 16:50 The Misconception of On-Camera Confidence 21:02 The Evolution of Content Creation and the Impact of AI 27:33 Strategies for Effective Content Creation and Distribution 40:05 Final Thoughts and Where to Find Paolo Online 44:44 Post-Credit Insights on Content Strategy Paolo Kernahan is our Teacher. Linkedin: https://www.linkedin.com/in/paolokernahan/ SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. www.relatestudios.com Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister
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| 30 May 2024 | Batching Video Like a Pro - Behind the Scenes with Paolo Kernahan's Video Creation Process | 00:29:38 | |
In this episode, we dive into the second part of the conversation with Paolo Kernahan where he details his video content creation process. Paolo emphasizes the importance of batch creating content, ensuring videos are adaptable across multiple platforms. He shares his strategies for creating engaging videos that include a mix of talking head and b-roll footage. Paolo also discusses his methods for researching topics using Google searches and the 'people also ask' technique to gauge interest and frame his content effectively. He touches on the significance of a compelling hook, title, and thumbnail in capturing audience attention. Additionally, Paolo explains his content shipping strategy wherein he avoids posting the same video on all platforms simultaneously, opting instead to stagger releases for continued audience engagement. The episode concludes with insights into how video content can form part of a broader marketing strategy, likened to a courtship with the audience, ultimately guiding them towards conversion. 00:00 Introduction and Recap of Last Week's Episode Paolo Kernahan is our Teacher. Linkedin: https://www.linkedin.com/in/paolokernahan/ SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. www.relatestudios.com Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister
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| 06 Jun 2024 | DIY Marketing Advice Every Small Business Needs - Teacher: Anna Bravington | 00:58:16 | |
In this episode of the Useful Content Podcast, host Juma and guest Anna Bravington discuss the importance of setting SMART business goals and how to translate them into effective marketing strategies for small businesses. Anna shares her expertise in coaching SMEs on marketing and sales, emphasizing the need for detailed customer research and the benefits of having structured processes in place. The conversation covers essential topics such as the common pitfalls SMEs face in marketing, the value of understanding your customer personas, and practical tips for engaging with customers and potential customers to refine your marketing efforts. 00:00 Introduction and Guest Welcome 02:02 Anna's Background and Current Roles 03:21 Common Marketing Challenges for SMEs 04:29 Importance of Setting Business Goals 06:50 Understanding Customer Needs 11:57 Conducting Customer Interviews 19:10 Analyzing Customer Feedback 27:58 Differences Between Service and Product-Based Businesses 31:31 Tightening Marketing Processes 33:03 Aligning Marketing Goals with Business Objectives 33:34 Targeting Supermarket Buyers 35:32 Creating a Content Calendar 38:09 Understanding Financial Needs 39:58 Setting Realistic Business Goals 46:42 The Importance of Customer Personas 49:07 Tailoring Marketing Strategies 53:15 Leveraging Unique Business Strengths 56:36 The Human Element in Marketing Anna Bravington is our Teacher. Linkedin: https://www.linkedin.com/in/annabravington SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. www.relatestudios.com Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister
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| 13 Jun 2024 | Content Repurposing Without Copy and Pasting - Teacher: Masooma Memon | 00:45:58 | |
In this episode of the Useful Content Podcast, Juma welcomes Masooma Memon, a B2B SaaS content marketer, known for her work with companies like Vimeo, Hotjar, Shopify, and Calendly. They discuss the importance of creating nuanced and customer-focused product-led content. Masuma shares her insights on content repurposing, emphasizing the need for strategic adaptation rather than simple copy-pasting to fit different platforms and audience expectations. The conversation covers techniques for identifying content gaps, the benefits of repurposing, balancing call-to-actions, and integrating different types of content in a cohesive strategy. Masuma also talks about her shift from Twitter to LinkedIn and how she's leveraged content repurposing to build her presence on new platforms. 00:00 Welcome and Introduction to Masooma Memon 01:34 Challenges in SaaS Content Writing 02:38 The Importance of Non-Salesy Product-Led Content 03:19 Effective Content Repurposing Strategies 03:43 Avoiding Copy-Paste in Content Repurposing 06:15 Benefits of Strategic Content Repurposing 08:27 Steps to Start Content Repurposing 10:14 Identifying Gaps and Generating Ideas 14:00 Repurposing Content for Different Platforms 15:47 Evolving Content with Changing Trends 20:58 Balancing Sales and Trust in Content 22:06 Effective Use of Call to Actions 25:38 Empowering Clients for Success 25:56 Relevance and Consistency in Content 26:46 Handling Client Pushback 28:43 Repurposing Long-Form Content 30:46 Efficiency in Content Creation 33:22 Testing and Prioritizing Content 34:18 Final Tips on Content Repurposing 41:30 Connecting and Networking on LinkedIn Masooma Memon is our Teacher. Linkedin: https://www.linkedin.com/in/masooma-memon/ SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. www.relatestudios.com Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister
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| 20 Jun 2024 | How to Fix Backwards Branding (Sassy Brand Strategy that Works) - Teacher : Jason Vana | 00:44:30 | |
In this episode, Jason Vana, brand and content strategist, discusses the critical importance of brand strategy for businesses. He outlines how perceptions of a brand are built through various touchpoints like policies, contracts, physical locations, and more. Vanna emphasizes that many companies approach marketing backwards by focusing on products before understanding target audiences. He explains the role of brand in driving content creation, sales, and long-term success. Vanna also highlights the differences between brand strategists and brand marketers, using real-world examples to illustrate how effective brand strategy can influence offers, operations, and even company policies. The session concludes with a conversation on the significance of knowing one's ideal customers and the unique value they bring to the market. 00:00 Understanding Brand Perception 01:31 Introduction to Jason Vanna 02:20 The Importance of Brand Strategy 03:47 Challenges in Marketing and Content Creation 05:23 Defining Ideal Customers 09:55 Balancing Short-term and Long-term Strategies 14:22 The Power of Brand Over Advertising 19:54 Knowing Your Ideal Customers 21:48 The Value of Premium Ad Space 23:12 Is It Ever Too Late for Brand Strategy? 26:04 Understanding What a Brand Really Is 28:03 The Role of Brand Strategy in Business 34:31 The Importance of a Unique Offer 37:59 Brand Strategy vs. Brand Marketing 40:48 Wrapping Up and Next Steps Jason Vana is our Teacher. Linkedin: https://www.linkedin.com/in/jasonvana/ SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. www.relatestudios.com Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister | |||
| 27 Jun 2024 | Removing the Fluff from Differentiation (What it really takes to stand out) - Teacher: Jason Vana | 00:28:00 | |
In this second part of the discussion on brand strategy, Juma and Jason delve into the importance of differentiation for businesses. Jason highlights common pitfalls to avoid, such as defining differentiation based on aspects that competitors can easily replicate or striving to be overly revolutionary. He introduces the concept of 'onlyness' and emphasizes the value of identifying unique features that competitors can't or won't offer. They provide real-world examples, including a recruitment agency and a comms strategy firm, to illustrate successful differentiation. Jason also offers practical advice on how companies can test their differentiation by comparing their marketing language with that of competitors. The episode concludes with insights on the necessity of external help in identifying and honing a company's unique qualities. 00:00 Introduction and Episode Overview 01:05 Defining Differentiation 01:17 Common Misconceptions About Differentiation 02:16 Examples of Effective Differentiation 04:53 The Importance of Unique Selling Points 10:13 Balancing Differentiation and Familiarity 12:45 Challenges in Creating Differentiation 19:08 The Role of External Help in Differentiation 24:05 Conclusion and Contact Information Jason Vana is our Teacher. Linkedin: https://www.linkedin.com/in/jasonvana/ SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. www.relatestudios.com Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister | |||
| 04 Jul 2024 | How to Make Your Linkedin Brand Personal - Teacher: Liam Darmody | 00:41:33 | |
In this episode of Useful Content, Juma interviews Liam Darmody, the founder of Liam's Brand Stand. The conversation delivers valuable insights into the importance of building a personal brand on LinkedIn. Liam shares his journey from operations to brand marketing, offering practical advice for business owners on enhancing their profiles and engaging with their target audience. Key topics include the significance of personal and relatable content, overcoming the fear of posting, and leveraging LinkedIn for business growth and opportunities. Join the discussion to learn how to develop an authentic and compelling personal brand. 00:00 Introduction and Technical Difficulties 01:17 Meet Liam Darmody: New Teacher in the Useful Content Classroom 01:49 Liam's Journey and Philosophy on Personal Branding 03:08 The Importance of Personal Branding 05:48 Balancing Personal and Professional Content 14:04 Overcoming the Fear of Sharing Online 17:58 The Unique Culture of LinkedIn 19:50 Addressing LinkedIn Criticisms 22:09 The Importance of Authenticity in Content Creation 23:07 Curating Your Social Media Feed 24:52 Building a Personal Brand on LinkedIn 27:17 The Power of Personal Branding: A Success Story 31:23 Practical Tips for Optimizing Your LinkedIn Profile 33:59 Engaging with Your Ideal Audience on LinkedIn 37:47 Networking and Building Relationships on LinkedIn 38:48 Conclusion and Final Thoughts Liam Darmody is our Teacher. Linkedin: https://www.linkedin.com/in/liamdarmody1 SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. www.relatestudios.com Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister | |||
| 11 Jul 2024 | Your Customers Help You Make Better Content ( If you talk to them ) - Teacher: Callum Armstrong | 00:46:31 | |
In this episode of the Useful Content Podcast, host Juma welcomes content marketing specialist Callum Armstrong. The discussion covers Callum's journey from running a content marketing agency to becoming a coach, emphasizing the importance of building client capabilities for long-term success. The conversation dives into the nuances of conducting effective customer interviews, from understanding the 'why' and 'who,' to practical strategies for gathering and utilizing qualitative feedback. Callum shares invaluable tips on how business owners can leverage customer insights to create impactful and relevant content, ensuring continuous improvement and customer satisfaction. 00:00 Welcome to the Useful Content Podcast 01:02 Callum's Journey in Content Marketing 02:00 Transition from Agency to Coaching 04:52 The Importance of Customer Interviews 07:04 Gathering Insights from Customer Feedback 16:32 Identifying Your Target Audience 21:29 The Mechanics of Conducting Interviews 21:58 Finding Potential Clients and Leads 22:57 Setting Up Effective Meetings 23:19 The Importance of Recording Interviews 25:46 Challenges with Survey Forms 27:15 Determining the Number of Interviews 29:22 Incentivizing Customer Interviews 31:56 Alternative Methods for Customer Feedback 35:56 Creating and Using an Idea Farm Document 38:52 Final Thoughts on Customer Interviews 41:31 Conclusion and Contact Information Callum Armstrong is our Teacher. Connect with Callum: Get Callum's Customer Interview Toolkit https://docs.google.com/document/d/12839OMla5Bu6wnahK0F2Qq3F2VZ3JDC3BZV1p5K_fdg/edit#heading=h.yaqnhsjsfb4v SPOTIFY APPLE Subscribe to the Useful Content Newsletter Thanks for listening. Produced by Relate Studios: www.relatestudios.com Host: Juma Bannister | |||
| 18 Jul 2024 | Is Community the Future of Brands? - Teacher: Mark W. Schaefer | 00:45:42 | |
In this episode of Useful Content, Mark Schaefer, a globally recognized author and marketing expert, discusses the importance of building brand communities. He explores the concept of community as the last great marketing strategy and shares insights from his latest book, 'Belonging to the Brand.' Mark explains how community-building can create deeper emotional connections, foster customer loyalty, and drive brand relevance. He also shares personal experiences and practical advice on leading and nurturing online communities. Finally, Mark talks about the importance of human-centered marketing and how businesses can effectively leverage community insights for content co-creation and innovation. 00:00 Introduction to Social Media and Emotional Connection 00:29 Meet Mark Schaefer: Marketing Expert and Author 01:08 The Power of Community in Brand Building 03:07 Mark Schaefer's Journey and Philosophy 06:59 Defining Community and Brand Marketing 12:23 The Emotional Continuum and Brand Loyalty 17:14 Challenges and Strategies in Community Leadership 24:28 Fostering a Positive Community Culture 24:43 Challenges in Maintaining Community Standards 26:50 Choosing the Right Platform for Your Community 30:27 The Importance of Community Purpose 36:02 Co-Creation and Collaboration in Communities 40:41 Final Thoughts and Advice for Small Business Owners Mark W. Schaefer is our Teacher. Connect with Mark: https://www.linkedin.com/in/markwschaefer/ Get Mark's book Belonging to the Brand https://businessesgrow.com/belonging-to-the-brand/ SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister X (Twitter): https://twitter.com/jumabannister
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| 25 Jul 2024 | Get Sales Without Asking People to Buy - Teacher: Lindsay Burgess | 00:57:09 | |
In this episode, Juma discusses the importance of messaging, trust, and authority in content creation with content coach Lindsay Burgess. Lindsay shares her approach to helping service-based business owners attract ready-to-invest clients without relying on discovery calls or unsolicited DMs. She delves into her customized process, which includes creating effective bios, targeted messaging, and pre-qualifying applications. The conversation also highlights the significance of building connections, understanding core values, and shifting away from pain-point marketing to foster genuine engagement and community. 00:00 Welcome and Podcast Reminders 01:03 Introducing Lindsay Burgess 01:57 Lindsay's Journey and Approach 05:59 The Importance of Messaging 07:36 Transitioning to an Application Process 10:26 Targeting the Right Audience 16:41 Building Connections and Community 19:52 Creating Effective Content for Service Businesses 35:41 Organizing Public Facing Bio 35:58 Crafting Effective Messaging 36:33 Understanding Core Values 38:52 The Problem with Pain Point Marketing 39:52 Creating Connection Through Content 51:51 Building Trust vs. Authority 54:33 How to Work with Lindsay Lindsay Burgess is our Teacher SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister X (Twitter): https://twitter.com/jumabannister | |||
| 01 Aug 2024 | Win the Audience when You Speak On-Stage - Teacher: Tovit Neizer | 00:46:11 | |
In this episode of the Useful Content podcast, Juma hosts Tovit Neizer, a business storyteller and owner of the consultancy boutique Yellow Bricks. Together, they delve into the intricacies of effective public speaking. Tovit shares expert advice on refining on-stage talks by highlighting the importance of storytelling, audience connection, and vulnerability. She discusses practical methods for crafting compelling narratives, adjusting stories based on the audience, and handling unexpected challenges while presenting. The episode aims to help listeners enhance their storytelling skills to deliver engaging and memorable presentations. 00:00 Introduction and Podcast Overview Tovit Neizer is our Teacher. Connect with Tovit: SPOTIFY APPLE Subscribe to the Useful Content Newsletter Thanks for listening. Produced by Relate Studios: www.relatestudios.com Host: Juma Bannister | |||
| 08 Aug 2024 | From Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon Louis | 00:49:16 | |
In this episode of Useful Content host Juma welcomes digital marketing expert Tamara Mon Louis, founder of Monivan Digital Marketing Solutions. They discuss her mantra 'Go Beyond the Likes,' shaped by her experience with clients like St. Jude Children's Research Hospital and Hilton Worldwide. Tamara shares her insights on the importance of using well-researched keywords to enhance content relevance and business growth. She touches on strategic content creation, focusing on live formats, the importance of targeting the right audience, and the significance of repurposing content to maximize reach. Tamara also discusses practical tools like Google Search Console, SEMrush, Answer The Public, and Answer Socrates to find and utilize effective keywords. 00:00 Introduction to Tamara Mon Louis 00:52 The Concept of 'Go Beyond the Likes' 03:28 Content Creation Strategies 08:42 The Importance of Keywords 16:55 Understanding Search Intent 22:39 SEO Best Practices 25:42 Understanding Your Ideal Client Profile (ICP) 26:05 The Importance of Keyword Relevance 27:04 Creating Content Based on Search Intent 27:38 Keyword Strategy for Content Creation 28:36 Understanding Search Behavior 29:26 Tools for Keyword Research 30:12 Creating Relevant Content 33:22 Balancing Creativity and Relevance 39:05 Repurposing and Reusing Content 41:34 Final Thoughts on Keywords and SEO Connect with Tamara: SPOTIFY Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: www.relatestudios.com Host: Juma Bannister
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| 15 Aug 2024 | Make Your Personal Brand Work for You - Teacher: Cher Jones | 00:43:53 | |
In this episode, Cher Jones discusses the essence of personal branding and its significance in the professional world. She highlights the difference between experts and thought leaders, emphasizing the need to leverage personal brands as a utility for career growth. Cher explains how LinkedIn is just a tool in the broader strategy of building a personal brand and shares her five key performance indicators (KPIs) to measure brand success. The conversation also covers the importance of intentional messaging, the psychological aspect of personal branding, and how to effectively transition and evolve one's brand identity. 00:00 Introduction and Initial Thoughts on LinkedIn 00:55 The Role of LinkedIn in Personal Branding 02:06 Avoiding the LinkedIn Trainer Label 03:31 Evolving Career and Personal Branding 04:40 Holistic Approach to Personal Branding 05:45 Internal Content and Corporate Professionals 08:33 The Importance of Leadership Branding 10:00 Five KPIs for Measuring Personal Brand Success 15:15 Influencing Perceptions and Expectations 17:35 Personal Branding for Different Personalities 21:17 Using Personal Brand as a Utility 24:48 Taking Control of Your Personal Brand 25:37 Evolving Your Brand Over Time 26:46 Technology Teams as Business Partners 28:44 Subject Matter Experts vs. Thought Leaders 31:03 Leveraging Your Brand as a Utility 34:41 Transitioning Your Brand 37:11 The Importance of Self-Validation Connect with Cher: SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Host: Juma Bannister | |||
| 22 Aug 2024 | Building a Solid Brand Identity - Teacher: Nick McGraw | 00:50:39 | |
In this episode of the Useful Content Podcast, host Juma introduces Nick McGraw, a brand design expert. They delve into the importance of creating useful content, focusing on where to target your audience. Nick emphasizes the critical role of video in marketing and explains how to effectively use social media for brand promotion. They discuss Nick’s transition from identity design to a fuller spectrum of brand services, driven by client needs. Additionally, they explore the essence of a brand, asserting that it is shaped by customer perception. Nick shares insights on maintaining authenticity and energy in brand identity and provides practical advice for businesses looking to revamp their visual identity to stand out in a crowded market. The episode concludes with tips on leveraging brand personality and culture to attract and retain customers. 00:00 Welcome and Introduction 01:04 The Importance of Mission-Focused Content 01:45 Leveraging Social Media for Business Success 02:23 The Power of Video Content 03:56 Expanding Services Beyond Brand Identity 08:00 Defining a Brand 11:37 Building Trust Through Brand Identity 20:00 The Role of Culture in Business 25:30 Starting a Brand Overhaul 28:36 Analyzing Competitors: Local and Beyond 29:29 Building a Comprehensive SEO Strategy 30:34 Revamping Your Online Presence 31:14 The Importance of Customer-Centric Branding 32:05 Balancing Customer Expectations and Brand Identity 37:03 Case Studies and Real-World Examples 41:14 Final Thoughts on Authentic Branding 46:08 Post-Interview Reflections and Anecdotes Connect with Nick: SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Host: Juma Bannister | |||
| 29 Aug 2024 | How to use AI Generated Images in Graphic Design - Teacher: Ian Reid | 00:51:41 | |
This is Ian Reid, Founder and Creative Strategy Director at Reid Designs. Ian has twenty-plus years experience in advertising, and before he founded his own company, he worked at one of the largest advertising agencies in the Caribbean creating designs and content for some of the biggest brands in the world. In this episode we get into how to us AI generate images in Graphic Design. We discuss: Fair warning, this is a conversation between two Trinis so it gets really local, both in speech. and examples. We mention a location in Trinidad and Tobago called the Bamboo Cathedral, a whole lot, which I eventually described badly in the podcast. So for my international listeners, you might want to look that up as well. All in all, it's a great discussion and if you listen carefully, you'll get some great insight into how graphic designers are using AI generated images and how you can use them too.
SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Music by Juma Bannister | |||
| 05 Sep 2024 | From Novice to Broadcast Master - 7 Stages of Building your Home Studio - Teacher: Junaid Ahmed | 00:48:46 | |
This is Junaid Ahmed, the Founder of Humblezone and Creator of Home Studio Mastery, a company designed to teach you how to build your home studio. He has two decades of video production experience and he provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. He’s the author of Mastering iPhone Video Production, and Host of Hacks & Hobbies podcast. Today on Useful Content Junaid and I talk about the building your Home Studio. We Discuss: → The Importance of a Dedicated Space. → The Seven Stages of Home Studio Development. → and the 5 things you need for a complete home studio. Connect with Junaid: https://linkedin.com/in/superjunaid https://facebook.com/superjunaid SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister | |||
| 09 Sep 2024 | "That's a GREAT question!" - 5 Steps to Awesome Podcast Interviews - Teacher: Juma Bannister | 00:31:10 | |
One of the best things you can hear as a podcast host is: "That's a GREAT question!" But what makes a guest respond like that? Over the past two years I’ve interviewed 112 guests. I always ask my guests for feedback: Here’s what some of them said they liked most about the show: "𝗬𝗼𝘂𝗿 𝗹𝗶𝗻𝗲 𝗼𝗳 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀, 𝘄𝗮𝗿𝗺𝘁𝗵, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗜’𝘃𝗲 𝘀𝗽𝗼𝗸𝗲𝗻 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗳𝗼𝗿𝗲." "𝗩𝗲𝗿𝘆 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗵𝗼𝘀𝘁, 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝗻 𝗲𝗮𝘀𝘆 𝗴𝗼𝗶𝗻𝗴, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻 𝗮 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗮𝗻𝗱 𝗳𝘂𝗻 𝘁𝗮𝗹𝗸. 𝗧𝗵𝗮𝗻𝗸𝘀𝗅" "𝗬𝗼𝘂 𝗮𝗹𝗹𝗼𝘄𝗲𝗱 𝗺𝗲 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗳𝗿𝗲𝗲𝗹𝘆. 𝗬𝗼𝘂 𝗵𝗮𝗱 𝘀𝗼𝗺𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗮𝘀 𝘀𝗮𝘆𝗶𝗻𝗴 𝘁𝗼𝗼. 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝘁'𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝗼𝗽𝗲𝗻𝘀 𝘆𝗼𝘂𝗿 𝗲𝘆𝗲𝘀 𝘁𝗼 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘁𝗮𝗸𝗲 𝗳𝗼𝗿 𝗴𝗿𝗮𝗻𝘁𝗲𝗱." "𝗜 𝗹𝗼𝘃𝗲 𝗵𝗼𝘄 𝗣𝗥𝗘𝗣𝗔𝗥𝗘𝗗 𝗝𝘂𝗺𝗮 𝘄𝗮𝘀, 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗵𝗮𝘃𝗶𝗻𝗴 𝗱𝗼𝗻𝗲 𝗵𝗶𝘀 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗳𝗼𝗿 𝗵𝗶𝘀 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀! 𝗜 𝗮𝗹𝘀𝗼 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗲 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗳𝗹𝗼𝘄 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗲𝗮𝘀𝗲 𝘄𝗶𝘁𝗵 𝘄𝗵𝗶𝗰𝗵 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗰𝗵𝗮𝘁 𝗳𝗹𝗼𝘄𝗲𝗱." "𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼𝗺𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗺 𝘄𝗮𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼𝘂𝗰𝗵." "𝗕𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝗻 𝗺𝗼𝘀𝘁 𝗵𝗼𝘀𝘁𝘀! 𝗩𝗲𝗿𝘆 𝗲𝗮𝘀𝘆𝗴𝗼𝗶𝗻𝗴 𝗮𝗻𝗱 𝗳𝗹𝘂𝗶𝗱." "𝗝𝘂𝗺𝗮 𝗱𝗶𝗱 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯 𝗲𝗮𝘀𝗶𝗻𝗴 𝗺𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝗽𝗹𝗲𝗮𝘀𝗮𝗻𝘁. 𝗜 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗮𝘁 𝗵𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗱 𝗺𝘆 𝗽𝗮𝘀𝘁 𝗮𝗻𝗱 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗾𝘂𝗶𝘁𝗲 𝗮 𝗯𝗶𝘁. 𝗛𝗲𝗻𝗰𝗲, 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘄𝗲𝗿𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗮𝗻𝗱 𝗼𝗻-𝗽𝗼𝗶𝗻𝘁." Today on the Useful Content Podcast we’re taking a look at 5 steps to awesome podcast interviews. I’ll be sharing: An overview of how I research. 4 Things I always do during interviews. I'm your host today! (Me Juma of course) Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin | |||
| 12 Sep 2024 | Create, Teach & Steal Like Chris Do - Teacher: Chris Do | 00:59:57 | |
For my 50th Podcast Episode I welcome Chris Do. Chris is an Emmy award-winning designer & director who is the Founder CEO of The Futur, an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. Chris has over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks and he’s passionate about helping people realize their value and communicate it to others. And today on Useful Content → Chris reveals his BIGGEST source of content ideas. → We rank all of his social media platforms, and you'll be surprised to find out which one comes in dead last. → And at the end of our conversation Chris tells us the story of how he got cast on Amazon Prime’s 60 Day hustle. 00:00 Introduction: The Impact of YouTube on My Life 00:12 Meet Chris Do: Emmy Award-Winning Designer 00:40 The Good Way to Steal Content 00:58 Ranking Social Media Platforms 01:14 Biggest Source of Content Ideas 01:44 Celebrating the 50th Episode 02:20 Chris Do's Content Creation Process 04:17 Monetizing Content Beyond Platforms 07:04 The Futur Podcast: User Experience Design 09:18 Balancing Audience Needs and Personal Vision 10:25 Future Pro: Exclusive Content and Organization 13:29 Personal Fulfillment and Compensation 16:20 The Importance of Citing Sources 19:11 Chris Do's Personal Content Strategy 22:21 Tier Ranking Social Media Channels 32:16 The Rise of TikTok 32:51 Concerns About TikTok 33:59 TikTok's Addictive Nature 35:55 Threads: The New Contender 37:58 Balancing Personal and Professional Content 42:27 Teaching and Content Creation 49:56 The Future Logo Story 53:05 Reality TV Experience 58:35 Final Thoughts and Farewell
SPOTIFY APPLE Subscribe to the Useful Content Newsletter Thanks for listening. Produced by Relate Studios: Music by Juma Bannister Host: Juma Bannister | |||
| 19 Sep 2024 | Don't Ignore the Data: Unpacking Data Driven Content - Teacher: LaShaun Ramdin | 00:52:21 | |
This is LaShaun Ramdin, a Digital Marketing & Sales Professional who works with top-tier companies to entrepreneurs to help them grow their brand. After spending 18+ years in the sales and marketing industry, she knows what truly drives conversions and builds customer loyalty. It’s how well you connect with your audience. In this episode LaShaun and I discuss: → The necessity of using data over gut feelings → The significance of understanding consumer behavior → Practical strategies for small business owners on how to leverage data to enhance their marketing efforts. → The importance of educational content Connect with LaShaun Website: ramdindigital.com Linkedin: https://www.linkedin.com/in/lashaunramdin Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin | |||
| 26 Sep 2024 | Is a Video Podcast the best way to make Short Form Video? - Teacher: Alex Minor (1 year replay 🎉 ) | 00:36:02 | |
This is Alex Minor and this episode on Short Form Video was originally released 1 year ago. Let me level with everyone. I have about 6 episodes of unreleased podcasts BUT this week is slammed. I have no time to complete the edit. Also I'm committed to not missing a week so I've decided to take my own advice and reject single use content by re-releasing the very first official episode of Useful Content. 𝗔𝘀 𝗮 𝗿𝗲𝗳𝗿𝗲𝘀𝗵𝗲𝗿: In this episode of the Useful Content Podcast I discuss the value and strategies of short form video content with Alex Minor, owner of the video marketing and podcasting agency Eye Am Media. Alex shares his journey in content creation and provides practical tips on structuring video podcasts, the importance of video in social media marketing, and effective experimentation with short form videos. We also get into why many experts struggle with camera presence and how to repurpose long form content for multiple platforms. This episode is packed with valuable advice for anyone looking to leverage video for their brand's growth. | |||
| 03 Oct 2024 | How to make Content (When you can't) - Teacher: Daniel Kading | 00:45:52 | |
In this episode Daniel Kading shares his journey from a writer in high school to a content creator and agency owner. Daniel discusses his innovative approach to content creation using technology such as Otter AI for transcription and ChatGPT for refining ideas. He explains the process of capturing ideas while on the move, and how these can be efficiently turned into various forms of content for different platforms. The conversation also delves into the challenges of transitioning from freelancing to building an agency, the significance of audience engagement over metrics, and maintaining authenticity on platforms like LinkedIn. Connect with Daniel Listen to the podcast: SPOTIFY APPLE Subscribe to the Useful Content Newsletter Thanks for listening. Produced by Relate Studios: Music by Juma Bannister | |||
| 10 Oct 2024 | 5 Behavioural Science Tips for More Persuasive Content - Teacher: Phill Agnew | 00:46:13 | |
This is Phill Agnew is a self-professed, behavioural science nerd and host of the U.K.'s #1 marketing Podcast, NUDGE. On this episode of USEFUL CONTENT, Phill shares with us 5 behavioural science, marketing & copywriting tips that are proven to make your content more persuasive. We discuss the importance of: We also discuss the challenge AI poses to human-created content. Connect with Phill: SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Music by Juma Bannister Connect with me on Linkedin | |||
| 17 Oct 2024 | Building a Profitable B2B Podcast - Teacher: Ryan R. Sullivan | 00:51:04 | |
This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses. We talk about: → Why many B2B Podcast Fail Enjoy the conversation and Let’s make useful Content! Connect with Ryan Linkedin: https://www.linkedin.com/in/sullybop/ Listen to the audio Version: SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Music by Juma Bannister Host: Juma Bannister https://www.linkedin.com/in/jumabannister | |||
| 24 Oct 2024 | Branding from the Inside out (Why HR and Branding teams need to Sync) -Teacher: Ron Johnson | 00:49:24 | |
In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon. 00:00 Welcome and Introduction to Ron Johnson 01:12 Ron Johnson's Background and Journey 03:28 The Essence of Branding 05:29 Employee Engagement and Branding 10:34 HR's Role in Branding 10:59 Real-Life Examples and Impact 21:57 HR Professionals as Branding Superheroes 24:53 HR's Role in Employee Engagement 25:07 The Enron Example: Integrity in Question 26:00 Branding Equation: Integrating HR 26:37 Employee Scenarios: Uber and Beyond 27:29 Changing People: Internal vs. External 30:10 Employee Experience: Health and Fun 34:35 Employee Engagement and Company Success 35:59 Storytelling and Company Culture 38:18 Content Quality and Employee Advocacy 45:19 Final Thoughts and Contact Information Connect with Ron https://www.linkedin.com/in/ronjohnsonco IG: @ronjohnsonco APPLE Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
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| 31 Oct 2024 | How to Start Sending Video DMs on Linkedin - Teacher: Jarrod Best Mitchell | 00:51:30 | |
In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn. Connect with Jarrod: Listen to the audio Version: SPOTIFY APPLE Subscribe to the Useful Content Newsletter Submit your Questions! Thanks for listening. Produced by Relate Studios: Music by Juma Bannister | |||
| 07 Nov 2024 | Position Your Brand With Authority - Teacher: Winston A. Henderson | 00:57:43 | |
In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive. Connect with Winston: https://www.linkedin.com/in/the-content-marketing-guy/ Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
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| 14 Nov 2024 | 5 Practical Video Marketing Tactics for Success - Teacher: Juma Bannister | 00:48:29 | |
In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals. 00:00 Introduction to Content Creation Strategies Guesting on my own podcast today...who woulda thunk! Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
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| 21 Nov 2024 | Get Better Results Doing Less on Linkedin - Teacher: Gus Bhandal | 00:45:56 | |
This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient. PLUS! Connect with Gus: Listen to the podcast: APPLE Subscribe to the Useful Content Newsletter Thanks for listening. www.relatestudios.com Music by Juma Bannister Host: Juma Bannister | |||
| 28 Nov 2024 | Your Marketing Plan Needs Brand Strategy - Teacher: Itir Eraslan | 00:55:21 | |
This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth. She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position. And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources. Itir Shares on: Connect with Itir: Linkedin: https://www.linkedin.com/in/itireraslan Instagram: https://www.instagram.com/itireraslan
Listen to the audio Version: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
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Submit your Questions! https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios: www.relatestudios.com
Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister | |||
| 05 Dec 2024 | Client Winning SEO Strategy - Teacher: Sam Dunning | 00:49:48 | |
In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients. 00:00 Introduction to Sales Call Challenges 00:48 Welcome to the Useful Content Podcast 00:54 Meet Sam Dunning: B2B Strategy and SEO Expert 02:12 Understanding B2B SEO Mistakes 03:18 The Importance of Bottom-Up SEO Approach 04:02 When Should Companies Invest in SEO? 06:19 Paid Ads vs. Organic Search 09:55 Zero Click Search: Impact on SEO 12:37 Connecting SEO to Sales 15:43 Steps to Effective SEO for Revenue Generation 25:56 Addressing Real Customer Questions 27:01 Building a Best-in-Class Page 27:23 Technical SEO Simplified 29:41 In-House vs. Outsourcing SEO 32:33 Leveraging YouTube for SEO 35:01 Effective Blog Strategies 37:38 Structuring Your Website for SEO 41:50 Continuous Website Improvement 44:52 The Ultimate SEO Rule 46:02 Conclusion and Contact Information | |||
| 10 Aug 2023 | Pilot Episode - Brand and Market yourself with Good Headshots (Corporate Portraits) - Teacher: Sheldon Isaac | 00:43:05 | |
Should you get professional headshots? I'm glad you asked. YES YOU SHOULD. Today on this live stream we'll tell you why. Contact Sheldon: | |||
| 24 Aug 2023 | Why does this USEFUL CONTENT podcast exist and why it might be a good fit for you. | 00:22:58 | |
Is this podcast for you? Should you follow and listen to new episodes every 2 weeks? In this first official episode, I give a deep dive on the Useful Content Podcast. Why it exists, what is the mission, the definition of Useful Content, who this podcast is for and the types of topics we're going to cover, every time you listen to the podcast. I even describe a bit of the structure of the podcast for those who want to geek out on that. All in all this is a great primer episode if you want to know if this podcast is a fit for you. Everyone should listen. Produced by Relate Studios: Music by Relate Studios Host: Juma Bannister | |||
| 07 Sep 2023 | Is a Video Podcast the best way to make Short Form Video? - Teacher: Alex Minor | 00:34:27 | |
Short form video content is a big deal. Every major social media platform allows for it and in some cases prefers it, but what is the best way to use short form video and what's some of the practical things that you should know in order to get the maximum benefit out of using short form video content? Today our teacher is Video Marketing Strategist Alex Minor and we're going to answer those questions and explore some other practical things that you should know in order to get the most benefit out of using short form video content. Contact Alex Minor Produced by Relate Studios: Music by Relate Studios Host: Juma Bannister | |||
| 21 Sep 2023 | 11 things you should know before you start live streaming - Teacher: Juma Bannister with Sri Mahabir | 00:34:09 | |
In this turnaround episode I make a guest appearance on the live stream of video coach and a video marketing producer Sri Mahabir. We talk about live streaming and live streaming strategy and I end up answering 11 questions about my live streaming development and production process. Contact Sri: Produced by Relate Studios: Music by Relate Studios Host: Juma Bannister Connect with me on Linkedin and follow me on X (Twitter) Linkedin: https://www.linkedin.com/in/jumabannister/ X (Twitter) https://twitter.com/jumabannister | |||