UI Breakfast: UI/UX Design and Product Strategy (Jane Portman)

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	Pub. Date	Title	Duration
	21 Jan 2022	Episode 231: Organizing Meetups with Jon Setzen	00:45:24
How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes CreativeMornings LA — the CreativeMornings chapter Jon led Tina Roth Eisenberg — founder of CreativeMornings Kandji — Jon’s current place of employment Swissmiss — a design blog run by Tina Roth Eisenberg Drew Kelly’s Instagram — teaching in North Korea Episode 165: Designing Event Experiences with Paul Campbell Apply to start a chapter Tim Hunter, Wet Design — a CreativeMornings LA talk on water features Smallhours.co — Jon’s personal website Today’s Sponsor This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	01 Sep 2017	Episode 74: Social Media for Brands with Liam Sarsfield	00:39:56
What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 20: Mastering Creative Direction with Liam Sarsfield — our previous episode with Liam Extra — social media automation tool (co-founded by Liam and Matthew Lehner) Literistic — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships) MetaLab, Pixel Union (their ecommerce division) — Liam's previous place of work MeetEdgar, Buffer — popular social media scheduling tools The Very Best Branded Twitter Accounts. Part I: Tactics — Liam's article about 7 best tactics for brand accounts @SlackHQ, @cushionapp, @Wendys — great examples of brand accounts on Twitter No Real Experiences: Authenticity for Social Marketers — Liam's article on authenticity Follow Extra on Twitter: @ExtraAI Follow Liam and Matthew on Twitter: @liamsarsfield, @matthewpearse Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	17 Aug 2018	Episode 119: Emotional Targeting with Talia Wolf	00:37:30
We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GetUplift — Talia's company Emotional Targeting 101 — Talia's article at ConversionXL What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors GetUplift blog Get your free conversion optimization resources at GetUpflift Follow Talia on Twitter: @TaliaGw Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	24 Jul 2020	Episode 180: AI in UX with Tony Beltramelli	00:21:52
AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Uizard — Tony’s company Wired article featuring Tony’s product Sketch, InVision, Figma — product design tools UX Collective, Prototypr — popular UX blogs Grammarly — AI-based text tool Descript — podcast editing platform Synthesia — AI video generation platform UserTesting, Maze — user testing platforms Get direct access to the private beta at uizard.io/uibreakfast Today’s Sponsor This episode is brought to you by ProductCamp — an online event for all product people: product managers, UX designers, and researchers. It includes 60+ Barcamp presentations, inspirational talks and practical case studies run by top UX designers and product managers such as Melissa Perri, Marty Cagan, Jonathan Courtney, and Scott Belsky. Join the Barcamp for free, or get tickets to the entire event at productcamp.pl. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	12 Feb 2021	Episode 206: Writing Useful Books with Rob Fitzpatrick	00:34:17
What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes The Mom Test, Workshop Survival Guide — Rob’s books DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished) Authority — a book by Nathan Barry The E-myth Revisited — a book by Michael E. Gerber Sense & Respond Press, Rosenfeld Media — tech-themed publishers The Tiny MBA — a book by Alex Hillman The Brain Audit — a book by Sean D’Souza Alexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their book writeusefulbooks.com — Rob’s website Follow Rob on Twitter or email him at rob@robfitz.com Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	19 Apr 2022	Episode 237: UX Writing vs. Content Design with Yuval Keshtcher	00:37:18
Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes UX Writing Hub — Yuval’s educational platform Episode 134: UX Writing with Yuval Keshtcher Episode 155: Writing Microcopy with Yael Ben-David UX Writing vs. Content Design Smashing Copy — SEO consultancy, also doing “content strategy” Atomic Design — a book by Brad Frost Sketch, Adobe XD, Figma — popular design tools Intuit’s content design system Top 16 Content Style Guides 2022 (and How to Use Them) Mailchimp content style guide Monzo content style guide by Harry Ashbridge Strategic Writing for UX — a book by Torrey Podmajersky Content Design — a book by Sarah Richards Microcopy: The Complete Guide — a book by Kinneret Yifrah Nicely Said: Writing for the Web with Style and Purpose — a book by Nicole Fenton and Kate Kiefer Lee UX Collective on Medium Measure What Matters — a book by John Doerr UX Writing Hub Free Course Writers in Tech podcast UX Writing Hub blog Don’t Make Me Think — a book by Steve Krug Just Enough Research — a book by Erika Hall Predictably Irrational — a book by Dan Ariely Nudge — a book by Richard Thaler The Hook — a model by Nir Eyal Nielsen Norman Group — world leaders in research-based user experience The UX Writing Academy Follow Yuval on Twitter Today’s Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	13 May 2020	Episode 169: Building Your Brand with Austin Church	00:46:58
How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Balernum — Austin's branding and marketing studio Freelance Cake — Austin's business growth course for freelancers and consultants Userlist — Jane's SaaS product Start With Why, The Infinite Game — books by Simon Sinek Episode 155: Writing Microcopy with Yael Ben-David Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp Essentialism — a book by Greg McKeown Give and Take — a book by Adam Grant Get your free brand scorecard at Balernum.com Follow Austin on Twitter: @austinlchurch Today's Sponsor This episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at balsamiq.com. Interested in sponsoring an episode? Learn more here. Help Founders 💛 Versoly is a SaaS focused landing page and website builder. It’s the easiest way to build your SaaS website — no developers, no code. Head over to versoly.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	24 May 2022	BDTP. B2B Marketing Attribution with Steffen Hedebrandt	00:38:29
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Dreamdata — Steffen’s product Trustpilot — a popular review platform B2B go-to-market benchmarks 2022 — a study by Dreamdata HubSpot, Segment — marketplaces to list your product ICP — ideal customer profile Capterra, G2 — other popular review sites Follow Steffen on LinkedIn Try Dreamdata for free Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	11 Aug 2016	Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White	00:55:49
Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Intercom on Jobs-To-Be-Done (book) Bob Moesta — original architect of JTBD framework Ash Maurya on Jobs-to-be-Done and Running Lean Getting Started with JTBD — Eric's learning guide with links and resources Eric's website Follow Eric on Twitter: @ericmwhite Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	30 Nov 2017	Episode 84: Storytelling in UX with Dan Nessler	00:37:39
Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Hinderling Volkart — Dan's company 6 storytelling principles to improve your UX — Dan's article we're talking about How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?" Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower Emotional Design — a book by Don Normal Episode 82: Healthy Ending Experiences with Joe Macleod Ends. — a book by Joe Macleod on ending experiences Medium, Dribbble — great places for sharing work The FWA, Awwwards — the most famous award websites Dan's website Follow Dan on Medium Follow Dan on Twitter: @nessie420 Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Recommend a Guest I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.
	24 Feb 2018	Episode 96: Building a Global Customer Base with Ed Freyfogle	00:42:10
Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes OpenCage Geocoder — Ed's company, a service that converts coordinates to and from places MicroConf, MicroConf Europe — conferences we discuss Episode 59: International UX with Joe Leech Quaderno — a tool for managing sales tax automatically Stripe, Xero — tools for handling payments and accounting ipinfo.io — an IP identification service Ed's personal website Follow Ed and his company on Twitter: @freyfogle, @OpenCageData Try OpenCage Geocoder free and use promocode UIBREAKFAST on checkout to get your 10% lifetime discount Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	30 Jun 2023	BDTP. Customer Acquisition Strategies with Farzad Rashidi	00:42:33
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Respona — Farzad’s tool UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei Semrush, Ahrefs, Moz — Farzad’s tool stack Outreach Strategy Hub Connect with Farzad on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	04 Jan 2018	Episode 89: SaaS vs Ecommerce with Josh Pigford	00:33:58
How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Baremetrics — Josh's SaaS company Cedar & Sail — Josh's ecommerce business we're talking about Giga Omni Media Acquires TheAppleBlog (2008) Josh's website Drop Josh a line at josh@joshpigford.com Follow Josh on Twitter: @Shpigford Today's Sponsor This episode is brought to you by Ops Calendar — a smarter content calendar. Whether you're producing blog posts, podcasts, or anything else on a recurring basis, Ops Calendar can automate the process. Their smart checklists automate due dates and teammate assignments. Their smart social posting lets you schedule a queue of posts to promote each piece of content. You can even connect Google Analytics and see traffic and conversions on a post-by-post basis, right in your calendar. Go to opscalendar.com, mention UIBREAKFAST and get 30% off any plan for your first 6 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	21 Apr 2023	BDTP. SaaS Brand Architecture with Karrie Sanderson	00:40:34
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Typeform, Smartsheet — Karrie’s previous employers Uncovering Customer Insights with Aggelos Mouzakitis Wynter — a research platform Warby Parker — an example of a consistent brand Brandfolder, Frontify — Digital asset management systems Connect with Karrie on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	22 Nov 2024	BDTP. Storytelling in SaaS with Stephen Steers	00:39:06
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Superpower Storytelling – Stephen’s book PR Strategies for Founders with Sneha Saigal Get Stephen’s resources for podcast listeners Follow Stephen on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	09 Jun 2023	Episode 269: Two Hour Design Sprints with Teresa Cain	00:43:38
Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Solving Problems in 2 Hours — Teresa’s book TreviPay — Teresa’s place of work Episode 131: Design Sprint with Jonathan Courtney FigJam, Miro, Mural, InVision, Balsamiq — collaboration tools Use their template on Figma 2 Hour Design Sprints on Udemy Check out Teresa’s website Connect with Teresa on LinkedIn This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	27 Jan 2017	Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth	00:35:10
Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Double Your Freelancing — the website Laura is now redesigning with pattern libraries Design Academy — Laura's design course for developers Style Tiles — another concept for web design process Styleguides.io — great collection of website style guides Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler — our episode with the founder of Frontify Laura's official website Client Portal — Laura's product that helps keep all client deliverables in one place (use your special promocode uibreakfast to get $100 off) Follow Laura on Twitter: @laurium Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
	22 Sep 2023	BDTP. Marketing for All-in-one Platforms with Geoff Roberts	00:41:10
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Outseta — Geoff’s product Basecamp, HubSpot — popular all-in-one products Follow Geoff on Twitter and LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	10 Mar 2023	Episode 261: Storytelling in Marketing with Rebecca L. Weber	00:44:17
How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes The Writing Coach Podcast with Rebecca L. Weber The Hero’s Journey — a book by Joseph Campbell Ahrefs Blog Arpit Choudhury of astorik On My Bookshelf: Essential books for writers This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	03 Jul 2020	Episode 177: Habit-Forming Products with Sebastian Stockmarr	00:30:56
When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Tempo — an email client we're talking about Founders — a startup studio that helps entrepreneurs build the next big thing Lean Startup — a popular methodology not favored by Sebastian, who used a private beta instead iA Writer — another minimalist SaaS product that inspired Sebastian Superhuman — another popular email client Jay Keeree — illustrator and motion graphics designer who worked on Tempo Follow Sebastian on Twitter: @stockmarr yourtempo.co/friend-of-the-app — sign up to receive a discount once product is out of beta Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. Slate helps freelancers manage their work schedule and check the financial health of their business. It’s an ideal tool for organising your schedule, projects and finances in one place. Head over to heyslate.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	04 May 2020	Episode 168: Succeeding at Freemium with Tim Valishev	00:34:36
Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes JivoChat — Tim's product we're talking about Bootstrapping to $7.5MM by Letting My Product Speak for Itself — Tim's interview at Indie Hackers Zendesk, LiveChat, Intercom — some popular products in the live chat industry List of countries by number of Internet users — a Wikipedia article Episode 161: Managing Product Versions with Max Seelemann Phrase — a tool for software localization Episode 157: Serving Your Customer’s Customers with Adii Pienaar Follow Tim on Facebook Today's Sponsor This episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	05 Apr 2022	Episode 236: Customer Development with Michele Hansen	00:37:30
How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Deploy Empathy — Michele’s book Software Social — Michele’s podcast The Mom Test — a book by Rob Fitzpatrick Lean Customer Development — a book by Cindy Alvarez Interviewing Users — a book by Steve Portigal Follow Michele on Twitter Today’s Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	20 Jan 2016	Episode 7: Organizing a Podcast Tour	01:06:34
Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes. Show Notes BuzzSumo — find the key influencers to promote your content Quickmail — software for sending personalized cold emails Streak — CRM for Gmail Boomerang for Gmail — schedule an email to be returned to you later Edgar — social media management tool that re-uses your best content
	11 Nov 2022	BDTP. Content Curation with Jonathan Gandolf	00:38:02
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes The Juice – Jonathan’s content curation platform for B2B professionals BDTP S5E2: Building Two-sided Marketplaces with John Doherty UI Breakfast Episode 175 with Dru Riley SparkToro – a tool by Rand Fishkin G2 – business software and services reviews site BDTP S5E4: Survey-based Research Projects with Becky Lawlor The Cold Start Problem – a book by Andrew Chen Follow Jonathan on LinkedIn and Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	11 Oct 2021	BDTP. Email Automation & Customer Experience with Jordan Skole	00:42:00
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Autobooks — Jordan’s current place of work Mastering Email Software with Brennan Dunn UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn CI/CD — continuous integration and continuous delivery Customer Experience Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks Joanna Wiebe — founder of Copyhackers JTBD Framework Miro, Mural — popular visualization tools Bob Moesta — an authority in the field of JTBD Demand-Side Sales — a book by Bob Moesta Hero’s Journey Monomyth The Hero’s Journey — a book by Joseph Campbell Follow Jordan on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	05 Jun 2023	BDTP. Virality & Word of Mouth with Gaurav Vohra	00:42:10
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Superhuman — Gaurav’s company Traction — a book by Gabriel Weinberg and Justin Mares Warby Parker — an example of great customer experience How to Model Viral Growth: The Hybrid Model What is K-Factor in Viral Marketing? Snowflake, HubSpot, BigQuery Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories Check out Gaurav’s website Follow Gaurav on Twitter and LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	07 Oct 2022	Episode 249: Slow Design with Pree Kolari	00:34:07
What does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Klaviyo — Pree’s place of work Episode 242: Introducing Fun Into Your Work with Rafa Conde Design Books for Entrepreneurs Thinking, Fast and Slow – a book by Daniel Kahneman Design for the Real World – a book by Victor Papanek Follow Pree on LinkedIn and Twitter This episode is brought to you by Zeplin. It brings together the entire team, including developers, product managers, copywriters and more, all in one easy-to-use design workspace. Everyone can access up-to-date design resources and add comments for feedback and clarification. You can even integrate with Slack, Trello, and Jira, so everyone is automatically notified of changes. Sign up for free at zeplin.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	04 Sep 2020	Episode 186: Reimagining Dribbble with Michael Sacca	00:32:26
Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Crew.co, Unsplash — Michael’s previous businesses Tiny— the company that bought Dribbble Behance, Mobbin, Really Good Emails — other platforms for design inspiration Episode 178: Your Personal Design Style with Meg Lewis Creative Market — a popular design marketplace recently acquired by Dribbble Dribbble’s Blog and Newsletter Dribbble’s Designer Search — a visual search tool for hiring designers Rocketship.fm — Michael’s weekly podcast Follow Michael on Twitter @michaelsacca Michael’s Dribbble page Today’s Sponsor This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	26 Aug 2022	Episode 246: Running a Profitable Email List with Chase Dimond	00:48:36
How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes EmailUp – Chase’s SaaS company Boundless Labs – Chase’s ecommerce marketing agency Klaviyo – Chase’s email platform of choice Podia, Gumroad – platforms for launching courses Zapier Substack MoonClerk – a payment processor The Ecommerce Opportunity Follow Chase on Twitter This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	21 May 2021	BDTP. Building Relationships Using Email Automation with Liz Painter	00:41:25
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users! Please head over to the episode page for the detailed recap and key takeaways. Show notes Comma Comma — Liz's copywriting consultancy Copyhackers — copywriting instruction site Otter.ai — AI transcription service Rev.com — human-assisted transcription service Thinkific — online course creation site ClickUp — project management tool, sends emails from a personal address GitPrime (now Pluralsight Flow) — analytics for developers Follow Liz on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	17 Jul 2020	Episode 179: Killer Visual Content with Amy Balliett	00:47:30
Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Killer Visual Strategies — Amy’s creative content agency Killer Visual Strategies — Amy’s new book Wiley — Amy’s book publisher Visual Media Program — one of the most competitive degree programs in visual communication (offered by Seattle Central Community College) What Is Visual Strategy, and Why Do You Need It? — an article by Josh Miles Unsplash — a popular site for photography images Graphic River — a popular source for quality visual assets Canva — a DIY design tool Warby Parker — one of Amy’s very first clients Follow Amy on Twitter: @AmyBalliett Follow Amy’s company on Instagram: @killervisualstrategies Also find Amy on Facebook and LinkedIn Today’s Sponsor This episode is brought to you by User Interviews — the fastest way to recruit research participants. The new Research Hub Free Forever offering lets you talk to your users in 75% less time, absolutely free, forever. Automate your research scheduling, screening, and incentive payments. Build a panel while you sleep with custom signup surveys, and track participant research activity over time. Join for free at userinterviews.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. InLeven provides a better way to shorten, track and share links with your team. Maximize your clicks with retargeting, and measure the results. Head over to inleven.com for a free trial today. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	09 Dec 2019	Episode 152: Illustration in UX with Krystal Lauk	00:23:01
How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Krystal Lauk Studios — Krystal's design agency Humans of Flat Design — fun project by Eli Schiff featuring modern illustrations Thumbtack Brand Illustration Style — one of Krystal's case studies Illustrating a more human brand — the history of Dropbox brand illustration by Michael Jeter 99U, Pinterest, It's Nice That — places to find inspiration Procreate, Adobe Fresco, Adobe Sketch — some of the popular illustration tools Mention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk Studios Follow Krystal on Instagram Follow Krystal on Twitter: @krystallauk Today's Sponsor This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	19 Feb 2016	Episode 12: Introducing Christopher Hawkins	00:27:52
Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way. Show Notes Chasing Product — Christopher's podcast Episode 32: Designing for Startups w/Jane Portman — two of us talking at Christopher's podcast a few months ago SmallSpec — Christopher's SaaS product (in development) Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off) Follow Christopher Hawkins on Twitter Sign up for Christopher's newsletter
	13 Apr 2016	Episode 15: Podcasting Workflow	00:28:16
In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things." Show Notes Calendly — my favorite scheduling software (even though Christopher prefers doing it manually to establish a personal connection with a new guest) Follow Christopher Hawkins on Twitter Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)
	03 Aug 2018	Episode 118: Customer Top Tasks with Gerry McGovern	00:35:16
Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Gerry's website — customer experience insights published since 1996 (don't forget to subscribe) Gerry's books Identifying Customer Top Tasks — Gerry's article on Medium Episode 111: Effective Website Navigation with Els Aerts SurveyMonkey — a popular survey tool Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work Optimal Workshop — great user research tools MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources Customer Carewords — Gerry's consulting website Follow Gerry on Twitter: @gerrymcgovern Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	06 Oct 2016	Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun	00:48:27
Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Design Superpower — the free email course we just launched Email 1K, Web Traffic 1M — free courses by Noah Kagan Design for Hackers — a free course by David Kadavy (now evolved into a whole series of products) Ine De Baerdemaeker of PostScripting — the awesome editor of our course ThemeBro — Heidi's project where she strategically gave away a paid book for free The UX Notebook, InVision, eWebDesign, Muzli, Sidebar.io — resources who helped to share our course Design for Founders — Heidi's main website Follow Heidi on Twitter: @design4founders Sign up for the Design Superpower and please help spread the word (it will only be up for another few weeks) Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
	18 Nov 2015	Episode 5: Choosing the Right Words	00:49:22
In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page. Show Notes Just F... Ship It by Amy Hoy with Alex Hillman, where they teach to make products crispy, not soggy Amy Hoy talking about Sales Safari at La Conf Paris 2013 Getting Started with Fancy Hands by Kai Davis The Traffic Manual by Kai Davis Traffic Powerup by Kai Davis The best book on writing long-form sales copy: The Brain Audit by Sean D'Souza Good example of intricate premium language & positioning: Bounce Exchange Good example of a smart naming pattern: Double Your Dating by David DeAngelo The UI Audit by Jane Portman
	30 Jun 2016	Episode 25: Building Effective Course Software	00:35:30
This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Doki — Marie's SaaS product for delivering online courses Teachable — another popular course platform we're talking about Follow Marie on Twitter: @mariepoulin
	06 Nov 2020	Episode 195: Minimalist Design with Brian Gardner	00:37:50
Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Agent Engine — Brian’s company StudioPress, Copyblogger — Brian’s previous projects No Sidebar — Brian’s famous minimalist project Tony Clark, Jason Schuller — Brian’s Agent Engine partners Compass, Century 21 — examples of well-designed real estate websites Joshua Becker — the founder of Becoming Minimalist Rafal Tomal — Brian’s previous partner at StudioPress Yoga with Adriene — a popular YouTuber’s website, designed by Brian Ugmonk — a minimalist clothing brand Figma, Grammarly, ConvertKit — Brian’s favorite tools Squarespace — a popular website builder with a minimalistic flair TypeWolf, OnePageLove, DarkModeDesign — Brian’s favorite minimalist design resources Interfont, FontFoundry — Brian’s favorite font resources Google Fonts, Adobe Fonts— popular font repositories Inter — a good minimalist example of Google Fonts briangardner.com — Brian’s website and portfolio Follow Brian on Twitter Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	28 May 2021	Episode 214: Growing Your Design Career with Scott Belsky	00:39:46
How can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Behance — Scott's previous product Adobe — Scott’s current place of work Episode 86: The Future of UX with Khoi Vinh The Messy Middle, Making Things Happen — Scott's Books Action Method — Scott’s physical product line (now run by Ghostly) 99U — a conference and resource site Episode 195: Minimalist Design with Brian Gardner Episode 79: Typography in UI Design with Rafal Tomal Episode 62: Teaching Design Theory with Jarrod Drysdale Getting Started in UI/UX: How to Pursue Your Career Stefan Sagmeister's website Follow Scott on Twitter Scott's Website Today’s Sponsor This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	20 Sep 2024	BDTP. Implementing Self-service SaaS with Franciska Dethlefsen	00:34:29
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Amplitude Amplitude Academy Amplitude Community Check out their Plus Plan Read more about their Startup Program Follow Franciska on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	06 Oct 2017	Episode 79: Typography in UI Design with Rafal Tomal	00:42:37
Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rainmaker Digital — Rafal's company (also StudioPress, Copyblogger) typespiration.com — Rafal's typography project The Essential Web Design Handbook — Rafal's book on designing websites Hack Your Design — Rafal's new book with Chris Garrett Museo Sans, Merriweather — some of Rafal's favorite web fonts Acumin Pro, Roboto — some of Jane's favorite web fonts Streamline Icons, Symbolset, Dutchicon — our favorite icon resources Typewolf — a typography project by Jeremiah Shoaf that inspired Rafal Rafal's website (some amazing illustrations there) Follow Rafal on Dribbble Follow Rafal on Twitter: @RafalTomal Get 20% off Rafal's book Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	08 Sep 2023	Episode 274: Research Ops with Kate Towsey	00:37:17
How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Research That Scales — Kate’s book Respondent, User Interviews, Askable Check out Kate’s website Connect with Kate on LinkedIn Cha Cha Club — Kate’s closed community for research professionals This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast. Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	24 May 2019	Episode 138: Blogging Strategy for SaaS with Kaleigh Moore	00:35:12
Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Show Notes Creative Class — Kaleigh's project for freelancers with Paul Jarvis Creative Class Podcast Episode 53: Trust Marketing with Paul Jarvis Kaleigh's website Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters Follow Kaleigh on Twitter: @kaleighf Today's Sponsor This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	14 Sep 2018	Episode 121: Managing Customer Feedback with Sofia Quintero	00:35:57
Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes NomNom — Sofia's company Geckoboard — Sofia's previous place of work Episode 112: Optimizing SaaS Trials with Alli Blum Episode 116: Segmenting Your Users with Val Geisler Airtable, Trello, Google Sheets — tools that can be used for recording customer feedback The Spotlight Framework — a framework by David Cancel of Drift to make customer feedback actionable What is Jobs to be Done (JTBD)? — an article by Alan Klement, creator of JTBD framework What is Net Promoter? — how NPS is calculated Inside Intercom — Intercom's blog Fullstory, Mixpanel, Amplitude — popular analytics tools Hungry for Insight — NomNom's blog The Practical Handbook to Building Better Feedback Loops — a new free book by NomNom Follow Sofia on Twitter: @Sofiaqt Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	13 Aug 2021	BDTP. Mastering Email Software with Brennan Dunn	00:51:32
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. Please head over to the episode page for the detailed recap and key takeaways. Show notes RightMessage — Brennan's email automation and lead generation software CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies Double Your Freelancing — Brennan's previous solo venture Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers Liquid — a templating language built by Shopify Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez Help Scout, HubSpot, RightMessage — companies that do good email marketing Follow Brennan on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	23 Sep 2019	Episode 147: Product Positioning with April Dunford	00:47:48
As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Obviously Awesome — April's book we're talking about How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog post Episode 37: Customer Support Done Right with Alex Yumashev April's website Follow April on Twitter: @aprildunford Today's Sponsor This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	02 Feb 2018	Episode 93: Copying vs Stealing with Ferdinand Vogler	00:41:24
Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Allergolink — Ferdinand's product Your logo is copied — Ferdinand's article on the topic Logo Modernism — a book by Jens Müller and R. Roger Remington Everything is a Remix — video series by Kirby Ferguson Hunter S. Thompson Typed Out The Great Gatsby & A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters Dieter Rams: 10 Timeless Commandments for Good Design Ferdinand's website Follow Ferdinand on Twitter: @ferdinandvogler Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	09 Sep 2016	Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott	00:46:57
Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Decisive, Made to Stick by Chip & Dan Heath Brain Rules by John Medina Stacey's website Follow Stacey on Twitter: @staceyhowelott Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
	16 Sep 2022	BDTP. Founder-led Sales with Josh Ho	00:42:42
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Referral Rock – Josh’s product Streak – a simple CRM tool HubSpot – a popular CRM tool Steli Efti – a thought leader in sales, CEO of Close The Sales Acceleration Formula – a book by Mark Roberge Searching for SaaS Podcast Marketing Retro Podcast Follow Josh on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	04 Nov 2022	Episode 251: Retail Branding with Todd Maute	00:54:29
How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes CBX – Todd’s company, a branding agency Kroger, Walmart, Target, Trader Joe’s – popular retailers in the US Dieline – a resource for packaging inspiration Mintel’s Global New Products Database Reach out to Todd via email This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.io Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	10 Dec 2021	Episode 228: Design Advisory with Brian Lovin	00:38:45
Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes GitHub — Brian’s current company Spectrum, Facebook, Buffer — Brian’s previous places of work Staff Design — Brian’s most recent side project Design Details — Brian’s design news podcast Userlist — Jane’s SaaS product What I've learned so far about design advising and angel investing Form Capital — early-stage fund with a focus on design Bootstrap, Tailwind CSS, Chakra.ui — popular design frameworks Clerky, DocuSign, SignWell — document signing systems Huddle.works — finding designers that work for equity Less Annoying CRM — not a flashy design, but it works well Linear.app, Height.app — examples of modern, stylish designs Brian’s website Follow Brian on Twitter Today’s Sponsor This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	19 May 2017	Episode 62: Teaching Design Theory with Jarrod Drysdale	00:43:31
What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Theory Sprints — Jarrod's new design course Getting Real — a book by 37signals The Tiny Designer — Jarrod's free email course Design's Iron Fist — Jarrod's free book Perfect Pricing (a series of guest posts): part one by Sacha Greif, part two by Jarrod Drysdale Cascade.io — Jarrod's design framework (discontinued) Restrict Content Pro, WP Complete — WordPress plugins for building courses Jarrod's website Follow Jarrod on Twitter: @studiofellow Today's Sponsor This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try it free for 30 days at balsamiq.com — you’ll be productive in no time! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
	15 Dec 2018	Episode 127: Content Strategy with Chris Huylebroeck	00:38:16
How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 118: Customer Top Tasks with Gerry McGovern Content Modelling: A Master Skill — an article by Rachel Lovinger Wine, Content, and Domain Models — an article by Michael Andrews Tree testing — a Wikipedia article Internet Architects — a company where Chris currently works Follow Chris on LinkedIn Follow Chris on Twitter: @cHuylebroeck Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	22 Dec 2016	Episode 44: Finding Your Voice in Social Media with Mojca Mars	00:43:39
Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Super Spicy Media — Mojca's social media consultancy Jab, Jab, Jab, Right Hook — a book about social media by Gary Vaynerchuk Brown Sauce — an article by JD Graffam on writing better microcopy John Loomer — great blog about Facebook advertising Facebook Ads Manual — Mojca's book Follow Mojca on Twitter: @mojcamars Email Mojca at mojca@superspicymedia.com Today's Sponsor Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
	23 Dec 2019	Episode 153: Your First 100 Customers with Asia Matos	00:42:26
Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes DemandMaven — Asia's company Make Your Pirate Metrics Actionable — an article about Dave McClure's Pirate Metrics Ahrefs — a tool that successfully implements a paid $7 trial Episode 142: Game Thinking with Amy Jo Kim The Beginner’s Guide to Gmail Ads — an article by Neil Patel Follow Asia on LinkedIn Follow Asia on Twitter: @AsiaMatos Use promocode UIBREAKFAST to get Asia's marketing strategy call entirely free Today's Sponsor This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	25 Feb 2022	BDTP. Building in Public with Noah Bragg	00:37:00
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Potion — Noah’s product Notion — a popular knowledge management tool Justin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in public Noah’s YouTube Channel ScreenFlow — a video editing tool Twitter Notion Community Notion’s Facebook group Follow Noah on Twitter Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	22 Feb 2021	Episode 207: Scheduling & Calendar Design with Derrick Reimer	00:38:19
What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes SavvyCal — Derrick’s product we’re talking about Episode 150: Understanding Product-Market Fit with Derrick Reimer Drip, Level, StaticKit — Derrick’s previous products Calendly — a popular scheduling tool The UI Audit: Interview with Tope Awotona of Calendly Episode 64: Making Freemium Work with Bridget Harris Episode 183: Customer Success with Anna Jacobson FullCalendar —a Javascript event library Userlist — Jane’s product Sunrise, Sunsama — popular calendar-based products Linear, Twitter, Stripe, Tailwind UI — examples of design that inspire Derrick Episode 154: Refactoring UI with Adam Wathan and Steve Schoger Corey Haines — helps Derrick with Marketing SavvyCal on Product Hunt Follow Derrick on Twitter Get 25% off your first year of SavvyCal using promocode UIBREAKFAST Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	18 Nov 2022	Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar	00:36:41
How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes From Solo to Scaled – Natalie’s book Women Talk Design – a speaker bureau for women in design Episode 237 with Yuval Keshtcher Redundant, obsolete, or trivial (ROT) Episode 118 with Gerry McGovern Digital asset management (DAM) system Drupal, Oracle WCS, Adobe Experience Manager – popular content management systems Use the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld website Visit Natalie’s website Follow Natalie on Twitter and LinkedIn This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	02 Nov 2018	Episode 124: Deciphering GDPR with Aleth Gueguen	00:35:54
The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GDPR for SaaS — Aleth's website General Data Protection Regulation (GDPR) — a Wikipedia article How To Protect Your Users With The Privacy By Design Framework — an article by Heather Burns at Smashing Magazine 10 examples of best practice UX for obtaining marketing consent — an article by Ben Davis Privacy in mobile apps — an ICO guide Userlist.io — Jane's SaaS product (a typical data processor) The GDPR Package — Aleth's consulting package for SaaS companies Follow Aleth on Twitter: @pl4n3th Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	02 Aug 2024	Episode 285: Designing for Real-world Experiences with Dave Waddell	00:41:35
How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes The Experience Book – a book by Adam Scott and Dave Waddell Four Seasons: The Story of a Business Philosophy – a book by Isadore Sharp Start With Why – a book by Simon Sinek Visit FreeState's website This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do: Work in sync with your team on one canvas Reuse templates, widgets and sections across sites Create a client kit for seamless handovers And leverage best-in-class SEO defaults across all your Wix sites Step into Wix Studio to see more at wix.com/studio Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	28 Jun 2020	Episode 176: Leadership for Designers with Ryan Rumsey	00:37:23
How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Business Thinking for Designers — Ryan’s book Transformational leadership — a concept of leadership suggested by Ryan Design sprints, retrospectives — the designer “ceremonies” Analytical storytelling — the alternative to traditional narrative storytelling Barbara Minto — the founder of the SCQA framework and Pyramid Principle Episode 70: Articulating Design Decisions with Tom Greever Full range leadership — a general leadership model that was developed in the 90s Transactional leadership — Ryan refers to this type of leadership as more authoritarian OKRs, KPIs — both great and necessary according to Ryan, but lack any relation between them and can prove to be a struggle within the organization. Ryan Rumsey — Ryan’s personal website Second Wave Dive — Ryan’s company Use coupon code UIBREAKFAST to get $200 off Ryan’s upcoming course, Business Thinking Intensive Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. Screenjar makes it easy to request screen recordings from customers to help diagnose support issues that are hard to explain with text. Screenjar is an ideal tool for those managing customer support for web-based products. Head over to screenjar.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	31 May 2019	Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky	00:25:54
Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Sherlock — Derek's product we're talking about Userlist.io — Jane's SaaS product Clearbit — a tool for enriching customer data ProductLed — a resource by Wes Bush on product-led growth Notes from Baker St. — Sherlock's blog on product engagement Follow Derek on Medium Follow Derek on Twitter: @dskaletsky Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	13 Oct 2016	Episode 36: Research-Driven A/B Testing with Nick Disabato	00:35:58
When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Draft — Nick's solo design consultancy Revise Weekly — Nick's lesson series on A/B testing The previous episode on conversion rate optimization with Momoko Price The previous episode on Jobs to Be Done with Eric White Visual Website Optimizer, Evan Miller’s Sample Size Calculator, iA Writer, Ulysses, Trello, Basecamp — Nick's tools Draft's Letters — Nick's newsletter (here's a recent issue about deep dish pizza in Chicago) The A/B Testing Manual — Nick's upcoming book Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
	10 Jul 2020	Episode 178: Your Personal Design Style with Meg Lewis	00:49:00
“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Overtime — Meg’s podcast on Dribbble Sit There & Do Nothing — Meg’s comedy mindfulness podcast Ghostly Ferns — Meg’s freelance collective Meg’s Co-Loop designer accessory collection Full Time You — Meg’s personal brand and career fulfillment project ZAG — a book by Marty Neumeier Episode 169: Building Your Brand with Austin Church Episode 172: Naming Your Product with Brad Flowers Oscar Health Insurance — the first brand to go “friendly” illustration-wise Follow Meg on Twitter: @yourbuddymeg meglewis.com — Meg’s personal website Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founders And here’s another product featured in our Help Founders section. PPC Protect provides click fraud prevention for online advertisers. They automatically stop click fraud at source and protect your Google Ads campaigns. Head over to ppcprotect.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	01 Jan 2021	Episode 201: Data-Driven Insights with Helena Ronis	00:45:56
How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes AllFactors — Helena’s product, a marketing analytics tool VoxSnap — Helena’s previous product GDPR, CCPA — key privacy acts Adobe Analytics, Google 360 — enterprise web analytics tools MIT Sloan — MIT’s world-renowned business school AllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing series How Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine Wang Survival to Thrival — a two-book series for startups by Bob Tinker and Tae Hea Nahm Userlist — Jane’s product Follow Helena on Twitter and LinkedIn Women Founders Community — Helena’s Facebook group for female founders Drop Helena a line at helena@allfactors.com Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	20 Jan 2023	BDTP. Data Activation for SaaS with David Sepulveda	00:33:16
Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Kumospace – David’s place of work dbt logic The cupcake approach by Intercom Towards Data Science SF Python Follow David on LinkedIn and Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	03 May 2024	Episode 282: Human Connection in Products with Evelyn Gosnell	00:27:16
What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Irrational Labs — Evelyn’s company Episode 221: Behavioral Economics with Kristen Berman Negativity Bias, Similarity Bias The Liking Gap The Science of Change — Irrational Labs’ podcast show Check out Evelyn’s website This episode is brought to you by Penpot — an open-source design tool that bridges the gap between designers and developers. Among other new features in Penpot 2.0, their CSS Grid Layout helps you design responsively and efficiently, and take your design and development workflow to the next level. Join Penpot for free at penpot.app. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	14 Jul 2023	BDTP. Re-engagement Emails with Tim Hart	00:29:29
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Response Labs Email Geeks Connect with Tim on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	22 Jun 2018	Episode 112: Optimizing SaaS Trials with Alli Blum	00:41:04
Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Alli's consulting website NomNom — Alli's favorite tool for aggregating customer feedback and user research Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Putting the (Onboarding) Cart Before the (Product) Horse — slides from Alli's talk at MicroConf 2018 The Sustainable SaaS: What Permaculture Can Teach Us About Building Software — Marie Poulin's talk recap from MicroConf 2018 Inside Growth at Wistia: The Process Behind Our A/B Tests — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates Recommender system (recommendation engine) — a Wikipedia article Get Alli's free course on SaaS trial optimization Follow Alli on Twitter: @AlliBlum Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	22 Mar 2024	BDTP. Pricing and Packaging for SaaS with Dan Balcauski	00:44:24
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Product Tranquility Follow Dan on LinkedIn SaaS Scaling Secrets — Dan’s podcast Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	23 Jul 2021	Episode 218: Building a Calm Company with Hanne Vervaeck	00:41:31
Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes It Doesn’t Have to Be Crazy at Work — book by Jason Fried at Basecamp Traction System — a goal setting framework Peter Thiel Principle — the best individual contributors may not make the best leaders of that role Theme Builder — one of the big projects at Thrive Themes Follow Hanne on LinkedIn Follow Thrive Themes on Twitter Today’s Sponsor This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at copilot.money and use promocode UIBREAKFAST to double your free trial. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	20 Oct 2015	Episode 3: Introducing Kai Davis	00:48:45
In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects. Kai's website: doubleyouraudience.com 30x500 Academy by Amy Hoy and Alex Hillman (helped Kai a lot to nail his positioning) Kai's new book — a guide to getting more traffic for your digital products, apps, and services: The Traffic Manual Kai's book on cold email outreach: The Outreach Blueprint The upcoming book by the Productized Consulting Roundtable: The Independent Consulting Manual Special free goodies from Kai Davis — exclusively for our listeners!
	05 Nov 2021	BDTP. Your Go-to-Market Strategy with Lucy Heskins	00:42:10
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Oh, blimey. — Lucy’s consulting company Careercake — Lucy’s previous place of work Progression — Jonny Burch’s HR software company Building HR Software with Jonny Burch Customer Camp — a customer research framework by Katelyn Bourgoin The Mom Test — a book by Rob Fitzpatrick Traction — a book by Gabriel Weinberg Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush Product-Led Growth Slack community — a resource for product-led growth marketers Customer-led growth — go-to-market strategy that involves sales Forget the Funnel — a resource for customer-led-growth marketing Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook Lucy’s blog Follow Lucy on Twitter Follow Lucy on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	17 Jun 2020	Episode 174: Staying Focused with Nir Eyal	00:44:19
Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Indistractable — Nir’s latest book Behavioral design — a Wikipedia article Hooked— Nir’s previous bestselling book Kahoot, Fitbot — companies Nir has worked with Plato’s Akrasia — the tendency to do things against our interest Internal triggers vs external triggers Prevent distractions by creating pacts Nir’s four tools to staying focused Nir’s free schedule maker — a more effective alternative to to-do lists Nir and Far — Nir’s website Get Nir’s book and enter your order number at indistractable.com for free video course and resources Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	22 Jul 2022	Episode 244: Employee Experience with Jen Briselli	00:49:43
What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at MadPow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more. Podcast feed:* subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes MadPow – a strategic design consultancy Eleni Stathoulis – director of design at MadPow Userlist – Jane’s SaaS product Reinventing Organizations – a book by Fredrick Laloux An Everyone Culture – a book by Robert Kegan and Lisa Laskow Lahey Follow Jen on LinkedIn This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at zeplin.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	21 Jul 2017	Episode 68: Conversational UX with Jonathan Stark	00:58:10
The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Building iPhone Apps with HTML, CSS, and JavaScript — Jonathan's book with O'Reilly Hourly Billing is Nuts — Jonathan's book on pricing your services It's Alive — Facebook chatbot builder Amazon AI — Amazon's service for natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS), and machine learning (ML) Applying Built-in Hacks of Conversation to Your Voice UI — video from Google I/O 2017 Crafting a Conversation — a walk-through guide from Actions on Google API.AI — a tool for building conversational experiences Shakespeare — Jonathan's prototyping project Jonathan's website Follow Jonathan on Twitter: @jonathanstark Today's Sponsor This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. Are you racing against the clock, wrapping up three projects at once, while facing a mountain of paperwork? There is a better way! FreshBooks has been redesigned from the ground up and custom built for exactly the way you work. It's the simplest way to be more productive, organized, and — most importantly — get paid faster. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	04 May 2017	Episode 60: Training Video Production with Ed Vinicombe	00:40:50
Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UXClub.com — Ed's video training site we're talking about Clearleft — Ed's company Behind the scenes at UXClub.com (video) Undercover UX — a book by Cennydd Bowles and James Box Value Proposition Design — a book by by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur Follow Ed on Twitter: @edvinicombe Follow Ed on Dribbble Drop Ed a line at ed@uxclub.com Today's Sponsor This episode is brought to you by Balsamiq Mockups — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	31 Aug 2018	Episode 120: Web Design Equation with Sean Doran	00:42:42
Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about "the web design equation" — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wiretap — Sean's place of work Val Geisler, David Sherry, Dennis Field — some of our previous guests from Sean's community in Columbus, Ohio The Web Design Equation — an episode of Sean's previous podcast, All of the Above Atomic Design — a blog post by Brad Frost Figma, Sketch, InVision Studio — popular design tools Graceful Degradation — an article at Zurb Mockaroo — random data generator for UI/UX Web Content Accessibility Guidelines (WCAG) Sean's website Follow Sean on Twitter: @spjpgrd Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	17 May 2020	Episode 170: The Power of Workshops with Jonathan Courtney	00:42:24
How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&Smart and the author of The Workshopper Playbook. You'll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Workshopper Playbook — Jonathan's new book (might be sold out, but there's a waitlist) AJ&Smart — Jonathan's design agency Episode 131: Design Sprint with Jonathan Courtney Jake & Jonathan (previously Product Breakfast Club) — Jonathan's podcast with Jake Knapp Design Thinking, Business Model Canvas — popular methodologies Sprint — the original book by Jake Knapp with John Zeratsky and Braden Kowitz 5 Stages in the Design Thinking Process — an article by Rikke Friis Dam and Yu Siang Teo Miro — an online whiteboard tool for remote collaboration The Ultimate Guide to Remote Design Sprints Userlist — Jane's SaaS product Lightning Decision Jam Follow AJ&Smart on Instagram and YouTube Look for The Workshopper Playbook on Amazon in July Follow Jonathan on Twitter: @jicecream Today's Sponsor This episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at encrypt.me/uibreakfast and save 25% on your initial subscription. Interested in sponsoring an episode? Learn more here. Help Founders ScatterSpoke is an online retrospective tool for agile teams. It gives them tools and data to improve the way they inspect their practices. So you can create a culture of continuous improvement, rapid experimentation, and change for the better. Head over to scatterspoke.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	16 Aug 2024	BDTP. Measuring Paid Media for SaaS with Barbara Galiza	00:35:37
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Data Discrepancies in Marketing Sources Snowplow, Segment – data platforms Decoding Marketing Mix Modeling: A Complete Guide GeoLift, Holdout – types of tests Measuring the ROI of Email with Claudiu Murariu The consequences of privacy features and regulations for consumers 021 Newsletter Follow Barbara on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	22 Sep 2017	Episode 77: UX Roadmapping with David Pasztor	00:43:24
The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Studio — David's company Product Design — David's book on designing digital products Designing Web Usability — a classic book by Jakob Nielsen UX in Product Roadmaps: How to plan your design activities? — David's article Trello, Jira, Confluence, Aha!, ProdPad, Asana, Basecamp — planning tools Mind the Product, Insights Blog by Silicon Valley Product Group (by Marty Cagan) — great resources on product design Follow David on Twitter: @pasztordavid Today's Sponsor This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	24 Mar 2023	Episode 263: Sharing Work in Progress with Brian Lovin	00:39:22
What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Campsite — Brian’s product Episode 228: Design Advisory with Brian Lovin Follow Brian on Twitter Try Campsite for free Follow Campsite on Twitter This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	27 Nov 2020	BDTP. Templates & Onboarding Videos with Christopher Gimmer	00:31:00
Today we invite you to listen to one of our latest episodes from Better Done Than Perfect, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Snappa — Christopher’s SaaS product together with Marc Chouinard Product-Led Institute by Wes Bush Checklist — a productivity app Inspire, Not Instruct: How We Do User Onboarding at Userlist Follow Christopher on Twitter Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
	03 Mar 2017	Episode 51: Your Productivity Toolbox with Francesca Geens	00:52:56
There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Digital Dragonfly — Francesca's technology and productivity consultancy Asana, Trello — tools for to-do list management Unroll.me — a tool that rolls up your newsletters into a single daily email Feedly — RSS news reader Asana, Basecamp, Slack — project management tools for teams Evernote — a note-taking app Google Drive, Dropbox, Microsoft OneDrive — cloud storage solutions Capsule CRM, Nimble CRM, PipeDrive, OnePageCRM, Insightly — CRM systems Francesca's Productivity Teardown Follow Francesca on Twitter: @f_dragonfly Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
	20 Oct 2015	Episode 4: Choosing the Right Audience	00:45:30
Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes. Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients) Jane's free email course on managing designers (nailed the positioning this time): Coefficiency Jane's famous productized consulting service — monthly creative direction for software companies: Correlation Jane's training course for consultants: Client Onboard (a post-mortem screenshot) Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands Authority by Nathan Barry (guides you through the actual writing process) 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit) Kai's new book: The Traffic Manual Jane's new book: The UI Audit
	11 Jun 2022	Episode 241: Life & Death Design with Katie Swindler	00:41:36
How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Life and Death Design — Katie’s book Allstate — Katie’s place of work Rosenfeld Media — Katie’s publisher “Sound Icons” — a chapter in Katie’s book Sources of Power: How People Make Decisions — a book by Gary Klein Thinking, Fast and Slow — a book by Daniel Kahneman Humankind: A Hopeful History — a book by Rutger Bregman Conflict: How Soldiers Make Impossible Decisions — a book by Neil D. Shortland Follow Katie on Twitter Follow Katie on LinkedInToday’s Sponsor This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	08 Jun 2017	Episode 65: Measuring User Happiness with Richard Felix	00:35:29
Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Stunning, Retained, Are My Sites Up — Richard's products Drip, Intercom — tools for communicating with users Mixpanel, Heap Analytics — tools for in-app analytics Richard's website Follow Richard on Twitter: @rfelix Today's Sponsor This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	26 Nov 2021	Episode 227: Product Design Exercises with Artiom Dashinsky	00:43:34
How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Solving Product Design Exercises — Artiom’s book Swag Fair — Artiom’s current company WeWork — Artiom’s previous place of work Cracking the Coding Interview — book by Gayle Laakmann McDowell Cracking the PM Interview — book by Gayle Laakmann McDowell and Jackie Bavaro Artiom’s website Follow Artiom on Twitter Today’s Sponsor This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	16 Oct 2020	Episode 192: World Wide Waste with Gerry McGovern	00:41:31
As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes World Wide Waste — Gerry’s recent book Episode 118: Customer Top Tasks with Gerry McGovern Episode 140: Sustainable UX with James Christie Website Carbon Calculator — a tool for estimating your website’s carbon footprint Userlist — Jane's SaaS product gerrymcgovern.com — Gerry’s website Follow Gerry on Twitter Today’s Sponsor This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	16 Jun 2016	Episode 23: Building an Online School from Scratch	00:46:31
In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs. Show Notes Digital Strategy School — Marie's online school for designers Special discount for our listeners Follow Marie on Twitter: @mariepoulin
	01 Aug 2016	Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker	01:04:28
In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Happy Startup School Episode 8: Writing the Perfect Email Brighton Digital Festival Authority by Nathan Barry Andy's personal website We Are AFK — Andy's consulting company Follow Andy on Twitter: @theavangelist Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	26 Apr 2020	Episode 167: Designing Effective Presentations with Payman Taei	00:40:19
Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You'll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Visme — Payman's product, a tool for designing presentations How to Make Information Beautiful — Payman's video series Visme Blog Gary Vaynerchuk, Seth Godin — some of the most inspiring speakers Unsplash, Pixabay — popular free image resources Use promocode UIBREAKFAST to get 25% off all Visme plans Follow Payman on LinkedIn Follow Payman on Twitter: @PaymanTaei Today's Sponsor This episode is brought to you by Balsamiq — the most focussed tool for low-fidelity wireframing. Other tools let you fidget with details all day. Balsamiq Wireframes keeps you focused on functionality and copy. Period. With all new desktop apps and collaboration features, Balsamiq has improved a lot since you've last used it… It's time to give it another look! Check it out at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	09 Mar 2018	Episode 98: Value-Based Design with Nick Disabato	00:49:02
How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Draft — Nick's design consultancy Value Based Design — Nick's upcoming book Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode Cadence & Slang — Nick's book about interaction design Pricing Creativity — a book by Blair Enns What to Learn From Tropicana’s Packaging Redesign Failure? Draft's best case studies Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page) Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs) Mobile First — a book by Luke Wroblewski Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics Sample application form for Draft Revise Give It Five Minutes — an article by Jason Fried Follow Nick on Twitter: @nickd Today's Sponsor This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	23 Jun 2020	Episode 175: Product Trends with Dru Riley	00:33:51
Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Color of Change — an organization that fights injustice in the black community, Dru’s recommendation Spark — a micro-framework Dru has extensively worked with Obviously Awesome — a book by April Dunford No-code — the trend of creating software without learning to program Startup Studios, Online Courses, Micro Private Equity, Paid Newsletters, Cloud Kitchens — Dru’s top 5 trend reports Ben Thompson — an advocate of networking who has inspired Dru Can’t Unsee — a design game and potential growth tool Trends.vc — Dru’s website Follow Dru on Twitter: @DruRiley Today’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. Interested in sponsoring an episode? Learn more here. Help Founder And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to conversioncrimes.com to learn more. If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	09 Oct 2020	Episode 191: From Information to Understanding with Stephen Anderson	00:44:10
How can information be best learned, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Figure It Out — Stephen’s latest book Seductive Interaction Design — Stephen’s first book Mental Notes — Stephen’s card deck product From Paths to Sandboxes — Stephen’s MidwestUX talk Episode 170: The Power of Workshops with Jonathan Courtney The Infinite Game — a famous book by Simon Sinek Explorable Explanations — Nicky Case’s blog ST Math — an online visual math program by MIND Research Institute Dynamicland — an interactive computing platform by Brad Victory Thinkific — a popular tool for creating courses The Mighty Minds Club — Stephen’s membership program for product teams Follow Stephen on Twitter Today’s Sponsor This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
	21 Apr 2020	Episode 166: Continuous Product Validation with Arvid Kahl	00:47:15
Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Bootstrapped Founder — Arvid's website FeedbackPanda — Arvid's previous product together with Danielle Simpson, now acquired Continuous Validation: Staying in Touch with Your Market — Arvid's article Farm Don't Hunt — a book by Guy Nirpaz and Fernando Pizarro Customer Success — a book by Nick Mehta, Dan Steinman, and Lincoln Murphy The Bootstrapped Founder Podcast — Arvid's weekly show Zero to Sold — Arvid's book (free to read online) Follow Arvid on Twitter: @arvidkahl Today's Sponsor This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	02 Apr 2018	Episode 100: Leveling Up with Patrick McKenzie	01:03:50
It's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes How I went from $100-an-hour programming to $X0,000-a-week consulting — Patrick's article that changed Jane's business many years ago Bingo Card Creator, Appointment Reminder, Starfighter — some of Patrick's previous projects Stripe Atlas — Patrick's current place of work Stripe Atlas Guides — guides on running an internet business The Business of SaaS by Patrick McKenzie, Networking for Founders by Stephanie Hurlburt — some of these guides Leveling Up — Patrick's talk recap from MicroConf Europe 2015 Episode 89: SaaS vs Ecommerce with Josh Pigford — an episode where Josh Pigford talks about Cedar & Sail, his craft and ecommerce business Patrick's website Follow Patrick on Twitter: @patio11 Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
	09 Mar 2017	Episode 52: Data-Driven Design with Brent Palmer	00:47:40
How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Zendesk — the company where Brent works Heap, Google Analytics, Mixpanel — common analytics tools Usability Hub — remote user testing for quick design validation InVision — a prototyping tool Zoom — a video conferencing tool for conducting 1-on-1 sessions Confluence — a documentation tool for storing results of UX research (also Google Drive, Slack) Inspectlet — a tool for heatmaps Pendo, Intercom — tools for customer research Zendesk Garden — a public library of user interface components for Zendesk products Follow Brent on Medium Brent's website Conferences where Brent is speaking this year: DIBI 2017, Design Matters 2017 Follow Brent on Twitter: @brentpalmer Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
	16 Mar 2017	Episode 53: Trust Marketing with Paul Jarvis	00:46:08
How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Creative Class, Chimp Essentials, Grow Your Audience — Paul's most famous courses Paul's books on Amazon WP Complete, ofCourseBooks (now sold) — Paul's software products Paul's website Use your special promocode UIBREAKFAST to get 20% off Grow Your Audience course! Follow Paul on Twitter: @pjrvs Today's Sponsor This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today! Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

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