Two Geeks and A Marketing Podcast (Roger Edwards and Pascal Fintoni)
Explore every episode of Two Geeks and A Marketing Podcast
| Pub. Date | Title | Duration | |||||
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| 09 May 2024 | The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117 | 01:03:12 | |||||
The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117
00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:56 Content Spotlights ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/ PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/
00:26:54 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:34:13 Marketing Tech and Apps ROGER: It’s all about summer travelling... Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/ PASCAL: It’s all about updates from our favourite platforms: Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog
00:43:37 Film Marketing
THE DAY AFTER TOMORROW (2004) Director: Roland Emmerich Writers: Roland Emmerich, Jeffrey Nachmanoff Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm Music by: Harald... | |||||||
| 03 Aug 2020 | The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 | 00:53:45 | |||||
The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 Introduction Here are your hosts, Roger and Pascal. 01:43 In the News 07:00 Content Spotlights Creating commodity content isn’t just ineffective marketing, it’s dangerous. Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/ Written by Mark Ritson 18:37 Marketing Tech and Apps Pascal: Screencastify - https://www.screencastify.com/ Get Subly - https://www.getsubly.com/ Roger: Voicemeeter Banana - https://www.vb-audio.com/Voicemeeter/banana.htm Apple Clips App - https://www.apple.com/uk/clips/ 27:26 This week in history 37:07 Creator Shout Outs Mark Asquith | VIDEO: How do I make money from podcasting? https://lnkd.in/eATXaX4 Ian Anderson Gray | VIDEO: Confident Live Marketing Podcast: First anniversary Edition https://lnkd.in/eQ5HM5f Amy Woods | PODCAST + BLOG: How to segment your content for ultimate repurposing (learning from TV Shows) https://lnkd.in/es7zN6h David Charlton with Doug Strycharczyk | PODCAST: The importance of mental toughness https://lnkd.in/eq_5RTa 43:42 Film Marketing This week we talk about Disney+ About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. · In the news. · Content Spotlight · Marketing Tech and Apps · This week in history · Creator shout outs · Film marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: | |||||||
| 03 Aug 2020 | The one about becoming a pixel being, theme park thinking and Back to the Future - TG04 | 01:00:01 | |||||
The one about becoming a pixel being, theme park thinking and Back to the Future - TG04 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:23 Content Spotlights Don’t expect a slogan to make your brand famous - Helen Edwards, Marketing Week https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/ Make Better Virtual Keynotes - Marcus John Henry Brown https://www.youtube.com/watch?v=l5CZORzvBj4 00:18:31 Marketing Tech and Apps Pascal: Unscreen.com https://www.unscreen.com/ krisp.ai https://krisp.ai/ Roger: Restream.io https://restream.io Day Onehttps://dayoneapp.com/ 00:31:03 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:08 Creator Shout Outs Nicole Osborne with Tiana Wilson-Buys | INSTAGRAM VIDEO: Sweet tips for increasing your focus and productivity https://bit.ly/3gLYopu LaunchPad Associates with Jo Cameron and Beverly Sherratt | ARTICLE: Employers, don't let Corona virus become the new ME https://bit.ly/3fhnVq3 Vikki Taylor |NEWSLETTER: Theme Park Thinking – how you can use experience from the Theme Park Industry to bring creativity to your marketing. https://mailchi.mp/6693abe07095/email-list-sign-up Elise Quevedo |VLOG: Series of Vlog Interviews with Chief Digital Transformation Officer at Huawei. https://www.linkedin.com/posts/elisequevedo_smartcities-intelligentcities-digitalgrowth-activity-6690881122349400064-fkkg 00:45:18 Film Marketing This week we talk about Back to the Future and how the producers created a community buzz long before the internet began. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to... | |||||||
| 20 Dec 2021 | The one about branding tricks with magazines, BlaBlaCar, microphones and The King’s Speech - TG62 | 01:15:23 | |||||
The one about branding tricks with magazines, BlaBlaCar, microphones and The King’s Speech - TG62
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:16 Content Spotlights ROGER: Starting a Business? Use This Old School Tactic to Jumpstart Your Brand. This simple technique catapulted the second largest boutique hotel company in the world, and it can work for your business too. By Nicholas Sonnenberg, Inc. https://www.inc.com/nicholas-sonnenberg/starting-a-business-use-this-old-school-tactic-to-jumpstart-your-brand.html PASCAL: The Beatles: Get Back – the 3-part documentary directed by Peter Jackson with 1969 footage recorded over 4 weeks by Michael Lindsay-Hogg and colleagues. https://www.disneyplus.com/en-gb/series/the-beatles-get-back/7DcWEeWVqrkE
00:32:01 Marketing Tech and Apps ROGER: It’s all about getting help from others BlaBlaCar – Carpooling Journeys: https://www.blablacar.co.uk/ TaskRabbit – Help with stuff at home: https://www.taskrabbit.co.uk/ PASCAL: It’s all about your mobile audio video kit Sennheiser MKE 200 Tripod Kit – All in one Directional On-Camera Microphone with Smartphone Clamp & Manfrotto PIXI Mini Tripod https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1 Anchor by Spotify - accounts have now been enabled for Video Podcasts as well as audio only https://anchor.fm 00:41:49 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:47:00 Creator Shout Outs ROGER: Angus Grady – the LinkedIn Unlocker. https://www.linkedin.com/in/angusgrady/ PASCAL: Mark Asquith, co-founder of captivate.fm and the host of ‘7-minute mentor’ audio series – just published all 607 episodes on dedicated website: https://www.the7minutementor.com/
00:52:45 Film Marketing The King’s Speech (2010) It takes leadership to confront a nation’s fear. It takes friendship to conquer your own. Written by: David Seidler Directed by: Tom Hooper Starring: Colin Firth (King George VI), Helena Bonham Carter (Queen Elizabeth), Geoffrey Rush (Lionel Logue), Jennifer Ehle (Myrtle Logue), Guy Pearce (King Edward... | |||||||
| 31 Jan 2024 | The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 | 01:14:45 | |||||
The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of storytelling and how to connect with your audience: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001 00:29:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:11 Marketing Tech and Apps ROGER: It’s all about animated drawing video makers: Doodly: https://www.voomly.com/doodly Video Scribe: https://www.videoscribe.co/en/ PASCAL: It’s all about creating content briefs Content Outline Generator https://www.seoreviewtools.com/content-outline-generator/ generate new ideas by breaking down the content for your subject into subtopics and headings AI Image Generator https://deepai.org/machine-learning-model/text2img generate images for your next storyboard, from video case studies to blog page layout 00:51:18 Film Marketing Where Eagles Dare (1968) Director: Brian G. Hutton Writer: Alistair MacLean Stars: Richard Burton, Clint Eastwood, Mary Ure, Robert Beattie, Ingrid Pitt, Anton Diffring Music by: Ron Goodwin They dare to climb a terrifying new peak in suspense... all the way up to hell! Regarded as one of the best war films of all time, Where Eagles Dare is an action adventure, men on a mission, and espionage thriller with multiple plot twists, agents and double-agents. We look at the marketing and the legacy.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments.
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| 31 Mar 2021 | The one about U2 Concerts, Smart SEO, Inshot and Melon video apps and Highlander - TG34 | 01:05:52 | |||||
The one about U2 Concerts, Smart SEO, Inshot and Melon video apps and Highlander - TG34 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:25 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:35 Content Spotlights ROGER: U2 Go Home: Live From Slane – Paddy’s Day Special - Pre-show ft. Dermot Kennedy (The Virtual Road) https://youtu.be/8stMaExq3as and then: U2 Go Home: Live From Slane – Paddy’s Day Special - Homecoming Show 1/9/01 PASCAL: 21 Smart SEO Tips for 2021 by Moz SEO expert Cyrus Shepard for the #WhiteboardFriday video series https://youtu.be/dwXa7HmOn4k 00:22:53 Marketing Tech and Apps ROGER: Audio and Video ROGER: It’s all about short-form video YouTube Shorts: https://9to5google.com/2021/03/16/youtube-shorts-us-launch/ Inshot Video App: https://inshot.com/ PASCAL: It’s all about your next online presentation Whereby https://whereby.com/information/business/ the online meeting platform previously known as appear.in with an updated business plan Melon https://melonapp.com/ a new web-based live streaming studio. No downloads required for your guests. 00:32:55 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:17 Creator Shout Outs ROGER: Robyn Allen’s Friday Shout Outs in the style of Bob Dylan or Love Actually: https://www.linkedin.com/posts/robyn-allen-ras_ozzytheofficedog-robynallen-shoutouts-activity-6778587540036300800-cEXC PASCAL: David Neuman, Co-Founder of Happs.tv, new live video series ‘Getting Started’ with special guest including Jason Silva and Jeff Davis https://happs.tv/@DavidNeuman or https://www.youtube.com/channel/UCMe-zVhXT_RNi5lE2OL3Qrg 00:45:45 Film Marketing Highlander (1986) “It’s a kind of magic. There can be only one. The Quickening. The Gathering.” These phrases have entered into legend thanks to the film Highlander and it’s incredible soundtrack by Queen. Connor MacLeod (Christopher Lambert) is born in the Scottish Highlands in... | |||||||
| 20 Jun 2024 | The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119 | 01:16:59 | |||||
The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119
00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:20 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:27 Content Spotlights ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702 PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef
00:32:40 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:22 Marketing Tech and Apps ROGER: It’s all about in-depth research: R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175 Consensus App: https://consensus.app/ PASCAL: It’s all about honing your AI briefing skills AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants. Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series. 00:50:53 Film Marketing Flight of the Phoenix (2004) Directed by: John Moore (Behind Enemy Lines 2001) Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie. Music by: Marco Beltrami Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape. Tagline: If They Stand Together, They Stand a... | |||||||
| 27 Jul 2022 | The one about the 4-word rule to measure success, PowerPoint Cameo, Zoom Apps and the film “Sea of Love” - TG82 | 01:15:37 | |||||
The one about the 4-word rule to measure success, PowerPoint Cameo, Zoom Apps and the film “Sea of Love” - TG82
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:00 Content Spotlights ROGER: Best practices for making awesome PowerPoint slides by Sandy Writtenhouse in Digital Trends: https://www.digitaltrends.com/computing/powerpoint-best-practices/ PASCAL: Google’s CEO Sundar Pichai Uses This 4-Word Rule To Measure Success by Jason Aten, Tech Columnist at Inc.com: https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html
00:27:58 Marketing Tech and Apps
ROGER: It’s all about video presentations: Powerpoint Cameo: https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists MmHmm – new video tricks and effects for Zoom and Teams: https://www.mmhmm.app/home
PASCAL: It’s all about a better Zoom experience Zoom Welo: https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ transform the Zoom Breakout Rooms into a visual interface recreating collaborative physical spaces, including actual rooms. Coda App for Zoom: https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg keep your participants engaged with online voting, prioritising Q&A topics, sharing feelings about the meeting, and more—all in the familiar style of a document.
00:37:52 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:45:05 Creator Shout Outs ROGER: Origin Story Podcast with Ian Dunt and Dorian Lynskey – particularly the conspiracy theory episode: https://podcasts.apple.com/gb/podcast/origin-story/id1624704966 PASCAL: Ian Anderson Gray Live Streaming coach, consultant and speaker - celebrating three years of his video and audio podcast The Confident Live Show https://iag.me/podcast/ and launching his new Live Streaming Toolkit!
00:50:37 Film Marketing Sea of Love (1989)
Director: Harold Becker Writer: Richard Price Stars: Al Pacino, Ellen Barkin, John Goodman, Michael Rooker, Richard Jenkins, Samuel Jackson and... | |||||||
| 22 May 2024 | The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 | 01:23:49 | |||||
The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:20:55 Content Spotlights ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/ PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk 00:41:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:34 Marketing Tech and Apps ROGER: It’s all about video production and AI Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/ Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries 00:58:15 Film Marketing The DESCENT (2005) Directed by: Neil Marshall Written by: Neil Marshall Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters. A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators. We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you... | |||||||
| 31 May 2023 | AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99b | 00:27:36 | |||||
AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99b In this bonus episode Roger and Pascal talk about the following AI news topics: BT to cut 55,000 jobs with up to a fifth replaced by AI: https://www.bbc.com/news/business-65631168 In early May 2023, the future Google AI-powered search experience was demonstrated during the annual Google I/O conference in Mountain View, California: https://www.youtube.com/watch?v=dVsiusLQy5Q Arnold Schwarzenegger is now taking his fitness crusade to the next level and using artificial intelligence for his new podcast Arnold’s Pump Club-800: https://www.essentiallysports.com/us-sports-news-bodybuilding-news-know-how-to-handle-it-if-it-turns-on-us-despite-using-ai-millionaire-arnold-schwarzenegger-has-full-command-over-his-new-machine/ About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||||||
| 20 Dec 2023 | The One where we review the Best Bits Of 2023 – Christmas Special - TG111 | 00:58:52 | |||||
The One where we review the Best Bits Of 2023 – Christmas Special - TG111
00:00:00 Introduction Here are your hosts, Roger and Pascal. This week we pick our top 3 from each segment of the show from 2023 and then pick our winners. That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards 00:06:11 In the News 3 news items each. Which will be the winning news? 00:16:56 Content Spotlights ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023 Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw
PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023 The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century
00:29:37 This Week in History We share our top 3 historical events and then choose the winners. 00:37:04 Marketing Tech and Apps ROGER’S TOP 3 MARKETING TECH & APPS OF 2023
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| 15 Feb 2023 | The one about new aircraft engines, AI changing digital marketing, content marketing myths and the Banshees of Inisherin - TG94 | 01:20:05 | |||||
The one about new aircraft engines, AI changing digital marketing, content marketing myths and the Banshees of Inisherin - TG94
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:40 Content Spotlights ROGER: Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ PASCAL: Will Artificial Intelligence Change The World Of Digital Marketing Forever? By Matteo Pittaluga: https://www.forbes.com/sites/forbesbusinesscouncil/2023/02/08/will-artificial-intelligence-change-the-world-of-digital-marketing-forever/
00:28:14 Marketing Tech and Apps
ROGER: It’s all about a massive Google Maps upgrade: https://www.tomsguide.com/news/google-maps-just-got-a-huge-upgrade-heres-all-the-new-features
PASCAL: It’s all about going live on social media
eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources.
Add free virtual backgrounds thanks to FreePik.com https://www.freepik.com/search?format=search&query=stream%20background&selection=1 and free background music thanks to CreatorMix https://creatormix.com/
00:41:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:46:17 Creator Shout Outs ROGER: Mike’s Book Reviews - How Pet Sematary by Stephen King Captures Grief In A Way That No Other Author Has Been Able To: https://youtu.be/Lw-TV77BJ-s PASCAL: Joanne Dolezal, Digital and Content Marketing Specialist, author of ‘B2B Content Marketing Myths: Busted’: https://www.linkedin.com/pulse/b2b-content-marketing-myths-busted-joanne-dolezal/
00:52:18 Film Marketing
The Banshees of Inisherin (2022) Director: Martin McDonagh Writer: Martin McDonagh Stars: Colin Farrell, Brendan Gleeson, Kerry Condon Music: original score composed by Carter Burwell Two lifelong friends find themselves at an impasse | |||||||
| 18 Apr 2024 | The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 | 01:20:05 | |||||
The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:21 Content Spotlights ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/ PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks
00:33:16 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:11 Marketing Tech and Apps ROGER: It’s all about quitting Adobe Creative Cloud: Replace PhotoShop - Photopea: https://www.photopea.com/ Replace Audition - Audacity: https://www.audacityteam.org/ Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve PASCAL: It’s all about new and free products from Adobe: Adobe free social media scheduler https://new.express.adobe.com/schedule Adobe free podcast recording and editing solution https://podcast.adobe.com/studio
00:53:50 Film Marketing AN OFFICER AND A GENTLEMAN (1982) Director: Taylor Hackford Writer(s): Douglas Day Stewart Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love. We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and... | |||||||
| 15 Mar 2023 | The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96 | 01:19:32 | |||||
The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:46 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:13 Content Spotlights ROGER: Don’t listen to the industry sages, they’re not your ad’s target by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-dont-listen-industry-sages-not-target/ PASCAL: The Power of Introverts in Marketing by Raja Saggi for Think with Google
00:31:08 Marketing Tech and Apps
ROGER: It’s all about enhancing your video editing BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/ TOKO MotionBro Graphics Pack – probably the only graphics pack you’ll ever need: https://motionbro.net/motioncan/graphics-pack/
PASCAL: It’s all about audio production and publication Captivate.fm the podcast hosting platform has just released brand new features under the label Podcasting 2.0 https://www.captivate.fm/signup?ref=rogeredwards Audio Mass – the easiest and simplest audio editing platform, and it’s free! https://audiomass.co/
00:43:22 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:53:18 Creator Shout Outs ROGER: May King Tsang and her FOMO Podcast: https://fomocreator.social/fomo-podcast PASCAL: Simon Raybould, founder of Presentation Genius, and producer of the short, sharp LinkedIn video series called #TalkTactics https://presentationgenius.info/talktactics and pay what you like.
00:56:54 Film Marketing
The Menu (2022)
Director: Mark Mylod Writers: Seth Reiss, Will Tracy Stars: Ralph Fiennes, Anya Taylor-Joy, Nicholas Hoult Twelve guests are invited to a remote island to dine at an exclusive restaurant where the chef has prepared a sumptuous meal, with some shocking... | |||||||
| 12 Apr 2023 | AI Hype and a Dungeons and Dragons Update - Bonus Episode 97B | 00:26:36 | |||||
AI Hype and a Dungeons and Dragons Update - Bonus Episode 97B In this bonus episode, originally recorded live on LinkedIn, Roger and Pascal talk about the outrageous amount of hype building around AI in the marketing community. And now both Roger and Pascal have seen Dungeons and Dragons, they update their review of the film and its marketing based on their experience at the cinema.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||||||
| 13 Apr 2022 | The one about effective storytelling, democratic super trends, travel apps and the film, “Alien” - TG73 | 01:11:32 | |||||
The one about effective storytelling, democratic super trends, travel apps and the film, “Alien” - TG73
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:01:42 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:57 Content Spotlights ROGER: The Surprising Way to Be More Effective at Storytelling. To engage leaders, colleagues, and clients, use this simple technique by Alison Davies, Inc Magazine: https://www.inc.com/alison-davis/the-surprising-way-to-be-more-effective-at-storytelling.html PASCAL: A thriving democracy in 2040? Top three super-trends by Sian Roberts, Executive Director, Civica: https://digileaders.com/a-thriving-democracy-in-2040-top-three-super-trends/
00:27:30 Marketing Tech and Apps ROGER: It’s all about making travel easier: Grab food between gates when you are in a rush: https://getgrab.com/ Buy individual lounge access: https://www.loungebuddy.co.uk/
PASCAL: It’s all about audience participation: Thread It https://threadit.app/ Create short video clips and send a Threadit to anyone by simply sharing the link. Speak Pipe https://www.speakpipe.com/ SpeakPipe allows your listeners to send you voice messages directly from your website or voicemail page.
Send us your questions and suggestions https://www.speakpipe.com/TwoGeeksAndAMarketingPodcast
00:36:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:59 Creator Shout Outs ROGER: Succeed Through Speaking Podcast with Tom Bailey: https://www.succeedthroughspeaking.com/podcasts/succeed-through-speaking PASCAL: John Holmes-Carrington, innovation and international business consultant, and also author and contributor to Harvey Duckman Presents… is a series of anthologies featuring new, original sci-fi, fantasy, steampunk and horror short stories. https://www.linkedin.com/in/johnholmescarrington/ https://harveyduckman.com/2022/04/04/hdp9-the-plumbing-one/
00:48:20 Film Marketing Alien (1979) Director: Ridley Scott 09 Mar 2022 | The one about Super Bowl TV Ads, Work Culture, Your Google CV and the film Uncharted- TG69 | 01:13:02 | | ||||
The one about Super Bowl TV Ads, Work Culture, Your Google CV and the film Uncharted- TG69
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:29 Content Spotlights ROGER: The best Super Bowl 2022 commercials by Blair Marnell on DigitalTrends. https://www.digitaltrends.com/movies/best-super-bowl-2022-commercials/ PASCAL: The Joy Of Work, 30 Ways To Fix Your Work Culture and Fall In Love With Your Job Again by Bruce Daisley https://eatsleepworkrepeat.com/book/
00:29:26 Marketing Tech and Apps ROGER: It’s all about Tik Tok Apps: Trend Tok – find new trends, viral songs and hashtags: https://apps.apple.com/us/app/trendtok-analytics-tracker/id1550778062 Tik Save – Download tik-toks with no logo and repost as reels: https://apps.apple.com/gb/app/tiksave-save-repost-videos/id1548135477 PASCAL: It’s all about your Google CV: Google’s Right To Be Forgotten - ask Google to remove results that are “inadequate, irrelevant or no longer relevant, or excessive” on the basis of a person’s name. https://www.youtube.com/watch?v=TIivyRpCKwg TalkWalker Alerts - monitors every single mention of your brand and keywords across news platforms, blogs, forums, websites and even Twitter: https://www.talkwalker.com/alerts
00:37:17 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:45:31 Creator Shout Outs ROGER: Chris Fox and the Strategic Coffee blog – this is all about business strategy not just marketing strategy: https://strategiccoffee.chriscfox.com/ PASCAL: Hillary Dunne, author of the book Step Up Stand Out: How to be seen as the Expert sharing over 26 years of events industry experience - the good, the bad and the ugly! https://www.amazon.co.uk/Step.../dp/B09RLSW88Z/
00:49:18 Film Marketing
Unchartered (2022) Director: Ruben Fleischer Writer: Rafe Lee Judkins and Art Marcum & Matt Holloway Music By: Ramin Djawadi Starring: Tom Holland (Nathan Drake, ‘Nate’), Mark Wahlberg (Victor Sullivan, ‘Sully’), Sophia Ali (Chloe Frazer), Tati Gabrielle (Braddock) and Antonio Banderas (Santiago Moncada) Based on the famous video game series, Unchartered is looks like an exciting... | |||||||
| 23 Sep 2020 | The one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11 | 01:06:25 | |||||
The one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:11 Content Spotlights Read the nation’s mood before you commit to your Christmas campaign: https://www.marketingweek.com/mark-ritson-covid-christmas-campaign/ Mark Ritson – Marketing Week. The SEO Cheat Sheet for Small Business Owners by David Mihm – A plan of attack for businesses without an in-house marketer: https://www.davidmihm.com/cheatsheet.shtml?utm_campaign=202009-moztop10 00:28:22 Marketing Tech and Apps ROGER: Todoist app with goal integration. https://todoist.com/ Microsoft To Do – wonderfully simple: https://to-do.microsoft.com/tasks/ PASCAL: It’s all about Google Maps Google My Maps https://www.google.co.uk/maps/about/mymaps/ easily create and share custom maps with the places that matters to you. Google My Business https://www.google.com/intl/en_uk/business/ probably one of the most underrated online marketing tools 00:38:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:36 Creator Shout Outs PASCAL: Bob Gentle | PODCAST: Digital Marketing Entrepreneur Show: https://amplifyme.agency/podcast/ ROGER: Keep It | PODCAST by Crooked Media: https://podcasts.apple.com/gb/podcast/keep-it/id1324606666 00:53:07 Film Marketing Following the sad death of actress Dianna Rigg, our film this week is On Her Majesty’s Secret Service, the fifth James Bond film from 1969, and the only one starring George Lazenby. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and | |||||||
| 28 Oct 2020 | The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16 | 00:56:16 | |||||
The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:01 Content Spotlights ROGER: Spotify is now letting creators use any song from its massive music library in their podcasts. It and Anchor, the podcast publishing platform it acquired last year, have opened more than 600 million tracks to creators in the U.S., U.K., Canada, Australia, New Zealand, and Ireland. https://www.spotify.com/uk/ PASCAL: Google launched a slew of search updates by Frederic Lardinois at Tech Crunch. Google has announced a number of improvements to its core search engine, with a strong focus on how the company is using AI to help its users. https://techcrunch.com/2020/10/15/google-launches-a-slew-of-search-updates/ 00:20:31 Marketing Tech and Apps ROGER: Revisiting Tec Prezi – video https://prezi.com/ Open Broadcaster Software: https://obsproject.com/ PASCAL: it’s all about Chrome extensions https://squoosh.app Squoosh is a web-based browser app created by Google that reduces the file size of images while maintaining image quality https://pixlr.com/ Online Photo Editor lets you edit photos right in your browser with AI-powered tools for quick yet professional edits. 00:31:52 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:05 Creator Shout Outs Advita Patel ChartPR FCIPR with Jenni Field and Trudy Lewis | PODCAST: The Calm Edged Rebels podcast launch episode https://calmedgedrebels.com/ Ken Smith – Coffee is for Closers Podcast and author of Sales Lessons from the Masters. https://www.linkedin.com/in/ken-smith-8217785/ 00:43:55 Film Marketing This week we talk about The Martian, directed by Ridley Scott and starring Matt Damon. This film is significant for the pre-launch marketing which included video logs (vlogs) created by each actor – completely in character. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and... | |||||||
| 27 Apr 2022 | The one about Twitter hashtags, customer journey mapping, old-school SEO tools and Top Gun: Maverick - TG75 | 01:23:30 | |||||
The one about Twitter hashtags, customer journey mapping, old-school SEO tools and Top Gun: Maverick - TG75
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:06 Content Spotlights ROGER: Best Ways to Use Hashtags for Great Result on Twitter by Boss Magazine Editorial: https://thebossmagazine.com/best-ways-to-use-twitter-hashtags/ PASCAL: How to Win Potential Consumers with Customer Journey Mapping on Google by Christopher Hofman Laursen https://moz.com/blog/customer-journey-mapping-on-google
00:32:12 Marketing Tech and Apps ROGER: It’s all about Travel again The last-minute hotel booking app has matured and changed its model: https://www.hoteltonight.com/ Get away from the expensive tourist traps and be “like a local”: https://www.likealocalguide.com/pages/mobile-app/ PASCAL: It’s all about old school SEO tools: Ubersuggest https://neilpatel.com/ubersuggest/ From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool. Moz Free Tools https://moz.com/free-seo-tools Try the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!
00:41:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:50:05 Creator Shout Outs ROGER: Robyn Allen from Robyn Allen Solutions and how she saved a FS Event with an iPhone video: https://www.robynallensolutions.com/ PASCAL: Liam Hefferman and Ian Pinnell, founders of the Hospital Broadcasting Association Podcast Network - free service designed to make podcasting more accessible and affordable to health & wellbeing broadcasters. https://www.linkedin.com/posts/thisistheheff_podcast-content-network-activity-6922099265305518080-10Qt?
00:55:19 Film Marketing Top Gun: Maverick (2022) Director: Joseph Kosinski (Tron: Legacy 2010, Oblivion 2013, Only The Brave 2017) Music by: Harold Faltermeyer, Hans Zimmer + Kenny Loggins Starring: Tom Cruise stars as the test pilot Maverick and Val Kilmer. Cruise and Kilmer reprise their roles from the first... | |||||||
| 07 Jul 2021 | The one about remote working, 6 questions that build a story and 10 Cloverfield Lane – TG48 | 01:11:11 | |||||
The one about remote working, 6 questions that build a story and 10 Cloverfield Lane – TG48 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:22 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:32 Content Spotlights ROGER: The problem isn’t remote working – it’s clinging to office-based practices by Alexia Cambon, Guardian Newspaper. https://www.theguardian.com/commentisfree/2021/jun/21/remote-working-office-based-practices-offices-employers PASCAL: If You Can't Answer These 6 Questions You Don't Have A Story by Glenn Gers interviewed by Film Courage https://youtu.be/uL0atQFZzL8 00:25:57 Marketing Tech and Apps ROGER: Need emoji PNG or Vector Files for your videos? https://emojiisland.com/ A clever use of the mobile phone camera – 1 second a day video diary: https://1se.co/ PASCAL: It’s all about exploring live audio streaming options Mixlr - Go live with a powerful and versatile live audio streaming solution Podbean Audio Livestream - Chat with listeners, take calls, and create an engaging conversation https://www.podbean.com/livestream 00:37:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:56 Creator Shout Outs ROGER: Mark Masters – You Are The Media – hydrid in-person and virtual event: https://www.linkedin.com/in/markiemasters/ PASCAL: Andrew Wilson, Lyndsey Morrison and The People Power Events team released new blog and video series https://www.peoplepowerevents.co.uk/blog 00:51:25 Film Marketing 10 Cloverfield Lane (2016) Monsters come in many forms. An unexpected sequel to the 2008 film Cloverfield, some would argue that the Cloverfield elements were tagged onto a generic “kidnapped girl in cellar” story. However, John Goodman is terrifying as the “captor” and the film is extremely tense. The marketing was also remarkable. In addition to the usual posters and trailer the producers set up an elaborate viral treasure hunt style game to suck fans into following clues to find Howard’s bunker where the film takes place. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the... | |||||||
| 22 Jun 2022 | The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80 | 01:10:28 | |||||
The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:59 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:59 Content Spotlights ROGER: Video editing for beginners: the ultimate guide by Kieron Moore in Creative Bloq: https://www.creativebloq.com/features/video-editing-for-beginners-guide PASCAL: World’s Best Ads of All Time: top 100 TV and video commercials revealed by John McCarthy for The Drum
00:24:14 Marketing Tech and Apps
ROGER: It’s all about updates. Google Maps Widget adds traffic updates: https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget Photoshop will be free (kind of): https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app
PASCAL: It’s all about audio production made easier and better: Wordpress Text To Speech https://wordpress.com/support/create-anchor-podcast/ automatically convert the text on any post into a podcast on Anchor, the world’s latest podcasting platform that is part of Spotify. Auphonic https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/ new noise reduction features and still free for 2 hours of processed audio per month!
00:32:29 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:07 Creator Shout Outs ROGER: Derek Bradley, CEO of Panacea Adviser – and years and years of great content and the Bento newsletter: https://www.linkedin.com/in/derek-bradley-2a9b8214/ PASCAL: Rob Beadle, B2B Tech, Saas and Finance Copywriter and Brand Storyteller https://robbeadle.co.uk/category/copywriting-tips/ Helping You Start a Conversation with Your Future Customers
00:43:17 Film Marketing THE EMPIRE STRIKES BACK (1980) Directed by: Irvin Kershner Writing Credits: Leigh Brackett and Lawrence Kasdan. Story by George Lucas Cast: Mark Hamill, Harrison Ford, Carrie Fisher, Billy Dee Williams Taglines: The... | |||||||
| 16 Mar 2022 | The one about marketing cons, retaining marketing talent, online CVs and the film Batman (1989) - TG70 | 01:11:20 | |||||
The one about marketing cons, retaining marketing talent, online CVs and the film Batman (1989) - TG70
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:04:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:41 Content Spotlights ROGER: The Biggest Cons in Marketing by Peter Sumpton in a LinkedIn Post: https://www.linkedin.com/posts/petersumpton_marketing-activity-6904334183888740352-oTd3
PASCAL: How can marketing leaders make 2022 the year of the Great Retention? for econsultancy.com by Richard Robinson Managing Director, Xeim Advise: https://econsultancy.com/how-can-marketing-leaders-make-2022-the-year-of-the-great-retention/
00:31:14 Marketing Tech and Apps ROGER: It’s all about password management The obvious route: Apple Keychain: https://support.apple.com/en-us/HT204085 or the Google or Device equivalent The best free route: https://bitwarden.com/ PASCAL: It’s all about your personal brand and track record Flow CV by Lauris Bernhart https://flowcv.io/ Set yourself apart with a modern resume. Expert tips, customizable templates & quick PDF download included. Adobe Logo Maker https://www.adobe.com/express/create/logo AI-generated logos with countless customization possibilities. Share your high-quality logo files across all your printed and digital platforms.
00:40:39 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:46:59 Creator Shout Outs ROGER: Helen Packham – Presentation Coach – 7 Common Questions about Storytelling Answered: https://helenpackham.com/7-common-questions-about-storytelling-answered PASCAL: Chris Ducker, consultant, speaker and author of Rise Of The Youpreneur and Virtual Freedom – New Video: behind the scenes of my remote online coaching set up! https://www.youtube.com/watch?v=IWI_W2zvCxc 00:49:53 Film Marketing Batman 1989 Director: Tim Burton Writers: Bob Kane (Batman characters), Sam Hamm (story), Warren Skaaren (screenplay) Stars: Michael Keaton, Jack Nicholson, Kim Basinger Taglines: The Dark Knight of Gotham City begins his war on crime with his first major enemy being Jack Napier, a criminal who becomes the clownishly homicidal Joker. This 1989 block-buster became an “event movie” powered by a furious build up campaign that created Batmania... | |||||||
| 21 Mar 2024 | The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115 | 01:05:29 | |||||
The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115 00:00:00 IntroductionHere are your hosts, Roger and Pascal. 00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undies PASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U 00:29:18 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:07 Marketing Tech and AppsROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/ PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms 00:44:46 Film MarketingHIDDEN FIGURES (2016) Director: Theodore Melfi Writers: Theodore Melfi and Allison Schroeder Starring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell. Music by: Hans Zimmer + tracks by Pharel Williams Tagline: Meet The Women You Don’t Know, Behind the Story You Do. We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself! About Two Geeks and A Marketing PodcastHosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. · In the News. · Content Spotlight · This Week in History · Marketing Tech and Apps · Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA Pascal Fintoni: https://pascalfintoni.com/ | |||||||
| 11 Oct 2023 | The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107 | 01:07:46 | |||||
The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:16 Content Spotlights ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It’s A Stroke Of Genius’ by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html
00:29:10 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:36:38 Marketing Tech and Apps ROGER: It’s all about YouTube video promotion: Veefly: https://veefly.com/dashboard/video-list HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator
PASCAL: It’s all about improving your website accessibility score Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images
00:46:15 Film Marketing Jurassic Park (1993) Director: Steven Spielberg Writers: Michael Crichton and David Koepp Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight, Music: John Williams Strapline: An Adventure 65 million Years in the Making. We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video... | |||||||
| 28 Sep 2022 | The one about the BBC Listening Project, House of Instagram Conference and the film “In Time” - TG86 | 01:23:31 | |||||
The one about the BBC Listening Project, House of Instagram Conference and the film “In Time” - TG86
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:04:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:56 Content Spotlights ROGER: For a true view of the consumer, get them to talk like themselves by Helen Edwards in Marketing Week https://www.marketingweek.com/for-a-true-view-of-the-consumer-get-them-to-talk-like-themselves/ AND the BBC Listening Project: https://www.bbc.co.uk/programmes/b01cqx3b PASCAL: House of Instagram 2022 Virtual Conference with Adam Mosseri, Ian Edwards, Grace Kao, Gord Ray, Thomas Finetto and many more: https://houseofinstagram2022.splashthat.com/
00:30:38 Marketing Tech and Apps ROGER: It’s all about LinkedIn...
The LinkedIn Picture Link: And don’t forget Alt Text as well: https://www.searchenginejournal.com/linkedin-lets-you-add-clickable-links-to-photo-posts/460660/
LinkedIn Audio Rooms (Like Clubhouse and Twitter Spaces) - but it’s well hidden away: https://www.linkedin.com/pulse/linkedin-audio-events-user-guide-sandra-long/
PASCAL: It’s all about getting started with Instagram Reels
Instagram Reels official webpage for more tips and advice https://business.instagram.com/instagram-reels
Download Instagram Reels (and Stories) on your computer for repurposing https://instavideosave.net/
00:40:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:46:53 Creator Shout Outs ROGER: The Lost Location of The Talons of Weng-Chiang (has been found!) - YouTube Video by Dalek6389: https://youtu.be/YnPQCrJ6s5k PASCAL: Ana Rodriguez Content Manager at Podcast & Radio, worked with Yana Mardiyan to create the article ‘8 digital marketing podcasts to know all you need in 2022’ https://www.podcastandradio.co.uk/best-digital-marketing-podcasts/ and check out our authors’ page https://www.podcastandradio.co.uk/podcast/two-geeks-and-a-marketing-podcast/
00:55:16 Film... | |||||||
| 03 Mar 2021 | The one about going live with Happs, Instagram growth and Who Framed Roger Rabbit - TG30 | 01:04:15 | |||||
The one about going live with Happs, Instagram growth and Who Framed Roger Rabbit - TG30 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:21 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:05 Content Spotlights ROGER: If an influencer’s what you want, find a 90-year-old with bad WiFi. https://www.marketingweek.com/mark-ritson-influencer-90-year-old-bad-wifi/ PASCAL: How to Grow Organically on Instagram 2021 by Phil Pallen 00:25:32 Marketing Tech and Apps ROGER: Happs – a combination of live video streaming and a Youtube style platform. https://happs.tv/discover PASCAL: It’s all about your next online presentation https://mixkit.co/free-stock-video/ free video clips to animate your next webinar https://coverr.co/ beautiful free stock video footage to illustrate your next keynote 00:34:44 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:48 Creator Shout Outs ROGER: Kevin Carr: Top ten tips on writing better award entries! (6 minute video) https://bit.ly/3pxmg46 PASCAL: Nic Redman host of The Voice Coach Podcast Series for people who work with the spoken voice https://podcasts.apple.com/gb/podcast/the-voice-coach-podcast/id1551530536 00:46:13 Film Marketing Released in 1988, Who Framed Roger Rabbit is one of the last films to feature individually hand-drawn cartoon characters, and was even more remarkable by being a mix of live action and animation. Featuring Bob Hoskins and a whole host of Disney and Warner Brothers cartoon characters this film appeals to adults and children and is timeless, outstanding, entertainment. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: | |||||||
| 05 Jul 2023 | The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101 | 01:10:41 | |||||
The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:12 Content Spotlights ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ PASCAL: What is Web3 and how could it change the internet? by Adrian Ma Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/
00:29:56 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:38:27 Marketing Tech and Apps
ROGER: It’s all about true innovation in action cameras Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3 Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3
PASCAL: It’s all about getting your business on the map
Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps. Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone And don’t forget Facebook Places https://www.facebook.com/places/
00:49:44 Film Marketing
NO WAY OUT (1987)
Directors: Roger Donaldson Writers: Kenneth Fearing (novel), Robert Garland (screenplay) Music by: Maurice Jarre Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast Strapline(s): Is it a crime of passion, or an act of treason? We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a... | |||||||
| 30 Sep 2020 | The one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12 | 01:01:15 | |||||
The one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:53 Content Spotlights ROGER: Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown. https://www.marketingweek.com/morrisons-new-future-post-lockdown-digital/ Charlotte Rodgers, Marketing Week. PASCAL: Facebook launches Facebook Campus to facilitate connections among college students by Andrew Hutchinson at Social Media Today 00:25:02 Marketing Tech and Apps Just Watch App: https://www.justwatch.com/us/movie/the-app Netflix Search Tip: http://ogres-crypt.com/public/NetFlix-Streaming-Genres2.html PASCAL: It’s all about content curation and citation Google Books https://www.google.com/googlebooks/about/ search, embed and share books and extracts Google Talk To Books https://books.google.com/talktobooks/ speak, discover books and share quotes/passages 00:34:07 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:49 Creator Shout Outs PASCAL: Ian Farrar | PODCAST: The Industry Angel Business Podcast https://industryangel.com/ian-farrar/ always creating a sense of celebration and an experience for the audience ROGER: Jan Ambrose | LINKEDIN: Dealing with second wave anxiety https://www.linkedin.com/posts/janambrose_coaching-activity-6711182928325419008-zn84 00:48:16 Film Marketing This week we talk about Pixar’s Toy Story the first film to be animated entirely by computer which introduced us to Woody the cowboy and Buzz Lightyear along with many nostalgic childhood toy favourites. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video... | |||||||
| 03 Feb 2021 | The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26 | 01:14:33 | |||||
The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:52 Content Spotlights ROGER: The Dubai dilemma: has influencer marketing lost its sheen? Zoe Crook, Campaign Magazine. https://www.campaignlive.co.uk/article/dubai-dilemma-influencer-marketing-lost-its-sheen/1705033 PASCAL: 5 Webinars Rules To Break in 2021 by Mark Bornstein, VP of Marketing and Chief Webinerd at ON24 https://www.on24.com/resources/asset/wbps-5-webinar-rules-to-break-in-2021/ 00:30:45 Marketing Tech and Apps ROGER: Falcon Eyes RGB LED Light: https://amzn.to/39sgL1Y SAD Lamp Easysleep lamp: https://amzn.to/3pnmtaK PASCAL: Profile Pic Maker – Make awesome profile picture from any photos https://pfpmaker.com/ (with thanks to James Lane https://bit.ly/391VvzC) Free jingles for your podcast and video intro/outro from Mike and Izabela Russell at Music Radio Creative https://producer.musicradiocreative.com/free-jingles/ 00:40:23 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:25 Creator Shout Outs ROGER: Hannah Jones, tips for booking holidays during the lockdown, from an owner of holiday accommodation. https://www.linkedin.com/pulse/book-your-uk-break-confidence-hannah-jones/?trackingId=%2FUAzVyW160h6hw5UTQkpLw%3D%3D PASCAL: Geoff Ramm, international speaker and author of Celebrity Service and his latest book Celebrity Service Superstars https://amzn.to/3ixtfIp 00:54:49 Film Marketing Mad Max: Fury Road is the sequel that we never knew we needed. The original Mad Max trilogy was released in the late 1970s and early 1980s. Mad Max: Fury Road didn’t turn up until 2015. But various aspects of the film pre-production, script and models and props date back to 1997. A film with a fascinating development history. The editing is fast with more cuts per minute than usual in a film, plus interesting changes to the frame rate to boost the excitement levels. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a... | |||||||
| 28 Feb 2024 | The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114 | 01:18:45 | |||||
The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:58 Content Spotlights ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02 PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically.
00:38:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:02 Marketing Tech and Apps ROGER: It’s all about giving a speech. Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172 Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943 PASCAL: It’s all about creating content with more depth and authority. Research the current findings and observations from research papers: https://consensus.app/search/ Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com
00:56:02 Film Marketing Southern Comfort (1981) Director: Walter Hill Writers: Michael Kane, Walter Hill, David Giler Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast Music by: Ry Cooder Tagline: It’s the land of hospitality... unless you don’t belong there. Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments.
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| 21 Nov 2022 | Two Geeks and a Marketing Recap of Episode 89 | 00:37:58 | |||||
In this special episode, originally broadcast live on Twitter Spaces, Roger and Pascal recap Episode 89 with some additional insights and thoughts. You can listen to the full Episode 89 here: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279 Or link to the individual sections of the show here: In the News: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=136 Content Spotlight: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=709 Marketing Tech and Apps: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=1827 This Week in History: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=2526 Creator Shout Outs: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=2891 Film Marketing: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=3250 About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||||||
| 02 Mar 2022 | The one about transformative questions, podcast growth, live video in presentations and the film Dredd - TG68 | 01:11:00 | |||||
The one about transformative questions, podcast growth, live video in presentations and the film Dredd - TG68
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:01:56 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:26 Content Spotlights ROGER: Marketing’s transformative questions don’t start with ‘how?’ by Helen Edwards in Marketing Week: https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/ PASCAL: How To Grow Your Podcast Audience by Anchor https://blog.anchor.fm/share/grow-audience?
00:27:10 Marketing Tech and Apps ROGER: It’s all about live video in presentations: Apple Keynote (Mac and IOS): https://apps.apple.com/gb/app/keynote/id361285480 And then repurpose it: https://piktochart.com/piktostory PASCAL: It’s all about your next social media campaign: Twitter 2022 Events Calendar: https://business.twitter.com/en/resources/twitter-marketing-calendar.html Hashtag Generator by Hashtag Stack: https://hashtagstack.com/hashtag-generator
00:38:42 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:45:51 Creator Shout Outs ROGER: Martin Bamford: From Financial Adviser to Content Creator: https://www.linkedin.com/in/martinbamford/ PASCAL: Ian Anderson Gray, live video consultant and trainer, host of the Confident Live Marketing Podcast and the creator of the Live Video Tool Comparison. https://iag.me/live-video-tool-comparison/
00:51:32 Film Marketing Dredd (2012) Director: Pete Travis Writers: John Wagner, Carlos Ezquerra, Alex Garland (screenplay by) Stars: Karl Urban, Olivia Thirlby, Lena Headey Taglines: In a violent, futuristic city where the police have the authority to act as judge, jury and executioner, a cop teams with a trainee to take down a gang that deals the reality-altering drug, SLO-MO. Second film about Judge Dredd, a character from UK sci-fi magazine 200AD. The first was released in 1995 and starred Sylvester Stallone. This film is more faithful to the style of the magazine, but whilst it was a great film, it wasn’t a box-office success. We look at how much the poor marketing campaign was to blame.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with | |||||||
| 13 Oct 2021 | The one about Steve Jobs’s two words strategy, Facebook outages and the film Jaws – TG55 | 01:01:10 | |||||
The one about Steve Jobs’s two words strategy, Facebook outages and the film Jaws – TG55 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:41 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:24 Content Spotlights ROGER: Steve Jobs Stole His Best Idea Ever From Nike's Brilliant 2-Word Marketing Strategy: Aspirational brands talk about people, not products by Jason Aten, Inc. https://www.inc.com/jason-aten/steve-jobs-stole-his-best-idea-ever-from-nikes-brilliant-2-word-marketing-strategy.html PASCAL: Facebook not working will be a case study for social media managers in how to maximize Brand Twitter by Jeff Beer for fastcompany.com https://www.fastcompany.com/90683100/facebook-not-working-will-be-a-case-study-for-social-media-managers-in-how-to-maximize-brand-twitter 00:21:41 Marketing Tech and Apps ROGER: It’s all about writing: Werdsmith: https://werdsmith.com/ Writing Space: https://apps.apple.com/us/app/writing-space/id1532954998 PASCAL: It’s all about bringing new life to your photos and videos CapCut Video & Photo Editor – animated your photos with music, 3D rendering and much more: For Android https://play.google.com/store/apps/details?id=com.lemon.lvoverseas&hl=en&gl=US For iPhones https://apps.apple.com/us/app/capcut-video-editor/id1500855883 InstaQuote Editor - Create great looking online Quotes for your website and social media marketing: For Android https://play.google.com/store/apps/details?id=com.pic.instagram.instaquotus&hl=en&gl=US For iPhones https://apps.apple.com/us/app/instaquote-photos/id887236773 00:29:42 This Week in History This week – we present a special focus on Clive Sinclair and his amazing inventions which shaped the modern world. 00:34:14 Creator Shout Outs ROGER: Jo Miller, Andrew Wibberley and Katie Crook-Davies for the IP Awareness Week: https://iptf.co.uk/about/who-we-are/ PASCAL: David Dunn, CEO of Sunderland Software City, Chair of UK Tech Cluster, launched a shout out series on LinkedIn to highlight digital tech companies in the | |||||||
| 14 Jul 2021 | The one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49 | 01:18:51 | |||||
The one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:38 Content Spotlights ROGER: Want to Display Your Active Listening Skills? Try Using These 33 Powerful Phrases by Judy Koutsky in Parade. https://parade.com/1225650/judykoutsky/active-listening-phrases/ PASCAL: McKinsey: These are the skills you will need for the future of work by Marco Dondi, Julia Klier, Frédéric Panier, Jörg Shubert for World Economic Forum: 00:26:21 Marketing Tech and Apps ROGER: Amazing App Uses AI Tech to Scan Your LEGO Piles and Suggest Things You Can Build. https://mymodernmet.com/brickit-app/ One year of Random Red Thursday – Vivino App: https://www.vivino.com/app PASCAL: It’s all about that extra bit of customer care Glide Apps - Build an app from a Google Sheet in five minutes: https://www.glideapps.com/ Canva – Set up templates and record video instructions https://www.canva.com/templates/ 00:39:44 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:35 Creator Shout Outs ROGER: What the F*** is Going On – Podcast by Mark Steele. https://shows.acast.com/what-the-fuck-is-going-on-with-mark-steel https://bit.ly/3xF8rFz PASCAL: James Cridland, the Editor of Podnews - Your daily briefing for podcasting and on-demand audio content https://podnews.net/ 00:54:00 Film Marketing SkyFall (2012) The 23rd Bond film, and the third starring Daniel Craig started to reintroduce elements from earlier films that the reboot of Casino Royale had taken out, such as Q and Miss Moneypenny, but they did this without getting too cheesy. Directed by Sam Mendes, and featuring a chilling villain in Mr Silva played by Javier Bardem with a standout theme song by Adele this was a top-class Bond film. And like all the Daniel Craig films it doesn’t end with Bond sailing away into the sunset with the latest Bond girl – it ends with the tragic death of Judi Dench’s M. In addition to the usual marketing by the distributors, Skyfall was loaded with product placements from the likes... | |||||||
| 30 Nov 2022 | The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90 | 01:20:22 | |||||
The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:04:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:50 Content Spotlights ROGER: How to Tell a Story - The definitive guide to telling an unforgettable story in any setting, drawing on twenty-five years of experience from the storytelling experts at The Moth. https://themoth.org/howtotellastoryuk PASCAL: Zero Click Search: How Should Businesses Respond To It? By Marcus Tober, SVP Enterprise Solutions, Semrush for techradar.com https://www.techradar.com/opinion/zero-click-search-how-should-businesses-respond-to-it
00:36:14 Marketing Tech and Apps ROGER: It’s all about making documents more interactive. Do more with your documents: Use Turtl software to create beautiful digital documents, proven to increase reader engagement. https://turtl.co/ ThingLink is an award-winning technology solution for creating engaging, accessible & interactive media https://www.linkedin.com/company/thinglink/
PASCAL: It’s all about your local online presence Google Business Profile – Ask For A Review https://support.google.com/business/answer/3474122?hl=en Local Citation List by Bright Local https://www.brightlocal.com/resources/top-citation-sites/location/uk/ Location Citation Checker by SEMRush https://www.semrush.com/local-seo/local-citation-tool/
00:45:10 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:52:22 Creator Shout Outs ROGER: Louise Brogan, LinkedIn Expert. Invited to Buckingham Palace to meet King Charles and to celebrate business-people in Northern Ireland: https://louisebrogan.com/ PASCAL: Bob Gentle, founder of Amplify.me agency and author of The Personal Brand Business Roadmap v.2.0 (47-page illustrated guide) https://amplifyme.agency/personal-brand-business-success-blueprint/
00:56:11 Film Marketing
Knives Out (2019)
A detective investigates the death of the patriarch of an eccentric, combative family. Director: Rian Johnson Writer: Rian Johnson Stars: Daniel Craig, Chris Evans, Ana de Armas, Christopher Plumber, Jamie-Lee Curtis, Toni... | |||||||
| 12 Aug 2020 | The one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05 | 01:01:13 | |||||
The one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:05 Content Spotlights Customers’ benevolence won’t keep brands alive – we serve them, not the other way round by Mark Ritson – Marketing Week. https://www.marketingweek.com/customers-benevolence-wont-keep-brands-alive-we-serve-them-not-the-other-way-round/ 10 Common Webinar mistakes toavoid in 2020 By Mark Bornstein - ON24 VP of Marketing and ‘Webinerd’ https://bit.ly/2WOsMIi 00:25:25 Marketing Tech and Apps Roger: Desktopify https://desktop-for-ig.devanco.com/app3 Strava Walking, Running and Cycling https://www.strava.com/mobile Pascal: Content gems: https://contentgems.com/ Podchaser: https://www.podchaser.com/ 00:33:29 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:16 Creator Shout Outs Pascal: Marcel Sterk and Darren Winter, MA | VIDEO PODCAST: Brain Bites: Why are you seeing less engagement? https://bit.ly/2B7lAiG Glen Mulcahy and Courtney G. Jones | VIDEO PODCAST: The Mobile Creator Podcast Ep04 https://bit.ly/39681ws Roger: Sarah Archer – The Speaking Club Podcast | Stand up comedian give speaking tips The Moth Podcast https://themoth.org/ | Story telling from the best story tellers in the world 00:45:32 Film Marketing This week we talk about Wonder Woman 1984 a film constantly delayed by COVID-19. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal... | |||||||
| 22 Nov 2023 | The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 | 00:51:20 | |||||
The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 In this special episode, Roger and Pascal talk about the lessons they learned at two major events:
We also share some thoughts on the cities of Belfast and Amsterdam. Lessons from Amsterdam
Lessons from Belfast
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ | |||||||
| 20 Oct 2021 | The one about starting a podcast, Cirque Du Soleil’s strategy, audio recording apps and The Dark Knight – TG56 | 01:02:43 | |||||
The one about starting a podcast, Cirque Du Soleil’s strategy, audio recording apps and The Dark Knight – TG56
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:19 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:02 Content Spotlights ROGER: Is It Too Late to Start Podcasting as a Marketing Strategy? By Tony Carter in Readwrite. https://readwrite.com/2021/10/12/start-podcasting-as-a-marketing-strategy/ PASCAL: Inside The Cirque Du Soleil Marketing Strategy by Paul Talbot for forbes.com https://www.forbes.com/sites/paultalbot/2021/10/04/inside-the-cirque-du-soleil-marketing-strategy/
00:23:10 Marketing Tech and Apps ROGER: It’s all about AI apps... Copywriting: https://www.copyshark.ai/ Text to video: https://www.klappz.com/ PASCAL: It’s all about recording your live audio streaming The Zoom H5 Audio Recorder for your smartphone https://zoomcorp.com/en/gb/handheld-recorders/handheld-recorders/h5/ Free Sound Recorder to capture any sound from your computer https://www.freesoundrecorder.net/
00:33:55 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:48 Creator Shout Outs ROGER: Doug Staneart – Fearless Presentations Podcast https://www.fearlesspresentations.com/podcasts/ PASCAL: Dave Birss, author, speaker and consultant who helps people and organisations boost their creativity and innovation. Released free online version of Story Dice, the story and ideas generator. https://davebirss.com/storydice-creative-story-ideas/
00:45:12 Film Marketing The Dark Knight (2008) When the menace known as the Joker wreaks havoc and chaos on the people of Gotham, Batman must accept one of the greatest psychological and physical tests of his ability to fight injustice. Director: Christopher Nolan Writers: Jonathan Nolan(screenplay), Christopher Nolan(screenplay), David S.Goyer (story) Stars: Christian Bale, Heath Ledger, Aaron Eckhart The second of “The Dark Knight Trilogy” this is one of the most successful super-hero films of all time. The viral marketing campaign targeting comic fans and collaborating with Comic Con created an online “game” involving 10 million... | |||||||
| 19 Jan 2022 | The one the NFT craze, recreating Ceefax, Riverside.fm and No Time To Die - TG63 | 01:08:58 | |||||
The one the NFT craze, recreating Ceefax, Riverside.fm and No Time To Die - TG63
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:01:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:10:22 Content Spotlights ROGER: The NFT craze has stopped being funny – Ryan Cooper, The Week: https://theweek.com/culture/arts/1008539/the-nft-craze-has-stopped-being-funny PASCAL: ‘Text appeal: Ceefax recreated by 20-year-old Northern Irish man’ by Jim Waterson, Media Editor at The Guardian: https://www.theguardian.com/media/2022/jan/05/text-appeal-ceefax-recreated-by-20-year-old-northern-irish-man
00:28:22 Marketing Tech and Apps ROGER: It’s all about copywriting: SlickWrite – proofreader and alternative to Grammarly: https://www.slickwrite.com/ Readable – improving your copy: https://readable.com/ PASCAL: It’s all about taking your video and audio series forward: Riverside.fm - Your Online Recording Studio https://riverside.fm/home including separate audio tracks and quick video editor The Podcast Font Website - https://podcastfont.com/ icons, logos, graphical buttons and links for your podcast episodes and webpages
00:35:03 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:41:11 Creator Shout Outs ROGER: Johnny Timpson for getting an OBE for his tireless work in financial services and Govt to help people with disabilities: https://www.linkedin.com/in/johnny-timpson-obe-598987/ PASCAL: James Ede, Audio Producer and Founder of Be Heard, creator of the Be Heard Guides & Resources Hub: https://www.beheard.org.uk/guides-resources
00:46:10 Film Marketing No Time To Die (2021) Director: Cary Joji Fukunaga (True Detective, Maniac, The Alienist) Writer: Neal Purvis, Robert Wade, Cary Joji Fukunaga, Phoebe Waller-Bridge Music By: Hans Zimmer Starring: Daniel Craig, Léa Seydoux, Rami Malek, Lashana Lynch, Ralph Fiennes, Christoph Waltz, etc. We’ve waited so long for Bond 25. The last of 5 outings with Daniel Craig. Delayed three times by the pandemic, No Time to Die was worth the wait. It’s a great film in all respects. We celebrate the film making and the marketing of this latest outing for 007.
About Two Geeks and A Marketing... | |||||||
| 04 Nov 2020 | The one about cold messaging, tech resets, event apps and Die Hard - TG17 | 01:03:17 | |||||
The one about cold messaging, tech resets, event apps and Die Hard - TG17 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:12 Content Spotlights ROGER: 6 Reasons Your Cold Messaging Efforts Fail And Why It Matters by Chris Smith for Forbes.com https://www.forbes.com/sites/chrissmith1/2020/10/22/6-reasons-your-cold-messaging-efforts-fail-and-why-it-matters/?sh=135e0982608b PASCAL: How tech will lead the reset of everything next year and beyond, and the three key components of these technologies by Teena Maddox Associate Managing Editor https://www.techrepublic.com/article/gartners-top-10-strategic-predictions-for-resetting-everything-in-2021-and-beyond/ 00:22:16 Marketing Tech and Apps ROGER: it’s all about online events Eventee – An online event management platform combining audience interaction, live and pre-recorded content and networking https://eventee.co/en Airmeet – Another online event management platform replicating human interaction with in ‘social lounges’ and ‘roundtable conversations’ https://www.airmeet.com/ PASCAL: it is all about Chrome extensions Panda - Find the best content from all your favourite websites with this news curator https://bit.ly/3olT7t4 and try the web version https://usepanda.com/app/#/ Similar Web – More than a website analysis tool, find more websites that match your favourites https://bit.ly/3dPCVeY and thy the web version https://www.similarweb.com/ 00:32:49 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:18 Creator Shout Outs ROGER: Salma Jafri Founder of ‘Be The Media’ and video strategist and YouTube coach who will help you feel in front and behind the camera https://youtu.be/eMiQMyR7K0U PASCAL: Colin Gray Founder of The PodcastHost.com and Alitu: The Podcast Maker – Probably the most extensive blog on the Internet dedicated to helping you create a successful show. https://www.thepodcasthost.com/blog/ 00:46:24 Film Marketing This week we talk about Die Hard, the best action movie of the late 80s that relaunched the... | |||||||
| 17 Feb 2021 | The one about lighting Genesis concerts, the free sound project and Blade Runner 2049 - TG28 | 01:12:58 | |||||
The one about lighting Genesis concerts, the free sound project and Blade Runner 2049 - TG28 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:40 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:43 Content Spotlights ROGER: Patrick Woodroffe: Lighting the stars presented by Steve Levine. https://www.bbc.co.uk/sounds/play/w3cszvcj PASCAL: If You Don’t Cast, You’re Last by John McArthy for The Drum 00:32:12 Marketing Tech and Apps ROGER: Twitter Studio: https://studio.twitter.com/library PASCAL: It’s all about audio creation The Free Sound Project https://freesound.org/ a collaborative database of Creative Commons Licensed sounds, loops and tracks. http://dig.ccmixter.org/ the free music discovery website for your next YouTube video or podcast 00:41:22 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:53 Creator Shout Outs ROGER: Nicky Pasquier | YouTube Canva Tutorials: https://www.linkedin.com/posts/nickypasquier_how-to-add-canva-images-to-hubspot-for-social-activity-6763080322486693888-M84q PASCAL: David Brown host of the Business Wars Daily podcast series, bitesize inside look at some of the most compelling competitions in business today https://wondery.com/shows/business-wars-daily/ 00:53:14 Film Marketing It was a long time coming. 30 years in fact. A sequel to the 1982 Sci-Fi classic, this week’s film is Blade Runner 2049 which sees Harrison Ford return to the role of Deckard. The film is just as visually stunning as the first one, and some of the marketing visuals are outstanding and simple. But does the film live up to the hype. Is it a worthy sequel? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
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| 05 Jan 2023 | The one where we reviewed the best bits of 2022 - TG Christmas Special 2022 | 00:57:28 | |||||
The one where we reviewed the best bits of 2022 - TG Christmas Special 2022 Originally broadcast live on LinkedIn on 23rd December 2022. Welcome to the replay of the Two Geeks and a Marketing Podcast Christmas Special 2022. Roger and Pascal talk about their Top 3 items from each section of the show and then decide which is Number One. 00:00:00 Introduction to Christmas Special 00:00:29 Title Sequence 00:04:05 In the News 00:12:56 Content Spotlights 00:23:47 Marketing Tech and Apps 00:34:32 This Week in History 00:40:52 Creator Shout Outs 00:44:12 Film Marketing About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Please subscribe and leave comments and suggestions in the usual places. Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/ Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||||||
| 16 Dec 2020 | The one about mysterious monoliths, no budget film making and Gremlins - TG23 | 01:11:01 | |||||
The one about mysterious monoliths, no budget film making and Gremlins - TG23 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:39 Content Spotlights ROGER: The hidden meaning in the mysterious monoliths appearing and disappearing around the world https://www.businessinsider.in/thelife/news/the-hidden-meaning-in-the-mysterious-monoliths-appearing-and-disappearing-around-the-world/articleshow/79575047.cms PASCAL: The 4 L’s of No Budget Filmmaking by Film Riot https://www.youtube.com/watch?v=Ue8HqdIrjko 00:25:42 Marketing Tech and Apps ROGER: Philips Hue Lights: https://www.amazon.co.uk/Philips-Colour-Entertainment-Light-Double/dp/B07FYDGD7R/ref=sr_1_8?dchild=1&keywords=philips+hue+lights&qid=1607360836&sr=8-8 Happs App – be a real news reporter: https://apps.apple.com/us/app/happs-the-network-of-now/id1437730672 PASCAL: It’s all about Christmas List Zoom Podtrack P4 – A compact podcasting recorder with so many features https://zoomcorp.com/en/gb/podcast-recorders/podcast-recorders/podtrak-p4/ Shure Super 55 Deluxe Microphone – The legendary microphone used by Elvis Prestley https://www.shure.com/en-GB/products/microphones/super_55 00:38:04 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:40 Creator Shout Outs PASCAL: Jenny Ainsworth, Leadership, Mindset and Motivation Consultant. Fire Your Life Up FREE Audio - https://jennyainsworth.com/ ROGER: Martin Huntbach and Lindsay Cambridge of Jammy Digital. Content Fortress Book. https://jammydigital.com/shop/ 00:55:56 Film Marketing This week we talk about Gremlins, a 1984 American comedy horror film written by Chris Columbus and directed by Joe Dante with Steven Spielberg as executive producer. Another film considered to be a Christmas movie it contains many, quite gruesome, scenes that have become pop culture... | |||||||
| 03 Nov 2021 | The one about eMarketing Excellence, getting to the point, wireless microphones and “The Evil Dead” – TG57 | 01:01:20 | |||||
The one about eMarketing Excellence, getting to the point, wireless microphones and “The Evil Dead” – TG57 00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:10:11 Content Spotlights ROGER: Stop rambling. Here’s how the most successful people get to the point, says public speaking expert. https://www.cnbc.com/2021/10/19/stop-rambling-use-this-easy-trick-to-get-to-the-point-faster-says-public-speaking-expert.html PASCAL: eMarketing Excellence – The Heart Of eBusiness – A book by PR Smith and Dave Chaffey – 20th Anniversary! https://www.davechaffey.com/ and https://prsmith.org/books/
00:22:37 Marketing Tech and Apps ROGER: It’s all about video and audio: Tech Magnet: Wireless microphone for smart phones. https://techmagnet.net/products/smartmic-wireless-microphone Mobile Phone Gimbal: https://techmagnet.net/products/vertigo-mini-smart-gimbal PASCAL: It’s all about inspiration when selling products online https://www.junglescout.com/ your all-in-one platform to understand the behaviour of customers on Amazon https://www.lapa.ninja/ a gallery featuring the best 4000+ landing page examples for products and services
00:30:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:38:16 Creator Shout Outs ROGER: The Stoop Storytelling Podcast (Laura Wexlin and Jessica Henkin): https://stoopstorytelling.com/podcasts/ PASCAL: The team at We Are UMi launched a new podcast series ‘UMiCast’ hosted by Richard Dawson. Guests so far include Ian Livingstone, Jonny Grubin and Lizzy Hodcroft. https://open.spotify.com/show/7LQJxOccH5nMjW0YjOglSp and https://www.weareumi.co.uk/webapp/inspiration/podcast-ian-livingstone-on-the-power-of-gaming/
00:42:24 Film Marketing The Evil Dead (1981) Director/Writer: Sam Raimi Stars: Bruce Campbell (Ash), Ellen Sandweiss (Cheryl), Richard DeManincor (Scott), Betsy Baker (Linda), Theresa Tilly (Shelly) One of the scariest low-budget movies of all... | |||||||
| 09 Sep 2020 | The one about KFC, Microsoft, scaling your content and Flash Gordon – TG09 | 01:01:32 | |||||
The one about KFC, Microsoft, scaling your content and Flash Gordon – TG09 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:47 Content Spotlights ROGER: Why KFC isn't stickin' with its famous finger lickin' slogan... for now https://www.thedrum.com/news/2020/08/26/why-kfc-isnt-stickin-with-its-famous-finger-lickin-slogan-now John MacCarthy – The Drum PASCAL: Should you add to scale more your content strategy? https://contentmarketinginstitute.com/2020/08/role-tech-content-strategy/ Robert Rose: The Weekly Wrap 00:22:20 Marketing Tech and Apps ROGER: Microsoft Flight Simulator 2020: https://www.microsoft.com/en-gb/p/microsoft-flight-simulator-standard/9nxn8gf8n9ht?activetab=pivot:overviewtab Skiplagged – Travel Planning: https://skiplagged.com/ PASCAL: Microsoft Word (365 or One Drive) AI Powered Dictation and Transcription: https://www.microsoft.com/en-us/microsoft-365/blog/2020/08/25/microsoft-365-transcription-voice-commands-word/ Microsoft Powerpoint (365 or One Drive) AI Powered Subtitling and Translation during live presentation: https://support.microsoft.com/en-us/office/add-closed-captions-or-subtitles-to-media-in-powerpoint-df091537-fb22-4507-898f-2358ddc0df18 00:34:09 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:55 Creator Shout Outs PASCAL: Oliver Banks | PODCAST: The Retail Transformation Show https://obandco.uk/retail-transformation-show/ Laura Pearman | RESOURCE: The lockdown selfie planner - The imperfect you is the most compelling you https://bit.ly/3gbCIlW ROGER: Stefan Thomas | Video: Network Retreat Video Show. | |||||||
| 12 Mar 2025 | The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123 | 01:07:17 | |||||
The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123
00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:05 Content Spotlights ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahl managing director of Informa Connect’s martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/
00:31.20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:03 Marketing Tech and Apps ROGER: It’s all about alternatives to PowerPoint particularly for online presentations:
PASCAL: It’s all about practising visual storytelling this year
00:46.22 Film Marketing CRIMSON TIDE (1995) Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer. Written by: Michael Schiffer, Richard P. Henrick Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds) Tagline: One man was trained to follow orders... and another had the courage to question them. We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his... | |||||||
| 02 Dec 2020 | The one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21 | 01:03:54 | |||||
The one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:00 Content Spotlights ROGER: With 7 Short Words, President Trump Revealed His Big Idea for a Really Troubled Brand. Here's Why It Just Got Rejected, and What's Happening Instead. https://www.inc.com/bill-murphy-jr/president-trump-had-a-big-idea-for-boeing-737-max-it-just-got-rejected.html PASCAL: Recent job advert for the position of Manager, Brand Marketing at Red Bull published by Shannon Vargas, Talent Acquisition and Senior Recruiter https://jobs.redbull.com/us-en/ 00:25:06 Marketing Tech and Apps ROGER: DSLR Features for an iPhone: https://www.procamapp.com/ Dictation Webpage: https://dictation.io/speech PASCAL: It’s all about video editing WeVideo is a very simple yet very powerful video editor for your blogging and social media activities https://www.wevideo.com/ Filmora by Wondershare is another simple video editor with a few more features for advanced video storytelling https://filmora.wondershare.net/filmora-video-editor.html 00:34:12 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:19 Creator Shout Outs PASCAL: Gudrun Lauret, content strategist and producer of The Time Pieces History podcast https://gudrunlauret.com/podcast/ to showcase how digital content can help you promote your heritage visitor attraction. ROGER: Kien Tan | PwC Consultant and retail expert and fitness instructor. The effect of the lockdown on Christmas sales. https://www.linkedin.com/posts/kientan_blackfriday-christmas-goldenquarter-activity-6735460506418606081-drOR 00:48:24 Film Marketing This week we talk about Speed, the edge of the seat thriller set in LA on a bus that will explode if it goes below 50 mph. The film builds incredible suspense on such a simple premise and this is a great lesson for marketers to keep their propositions simple and focus on building excitement and engagement around them. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the... | |||||||
| 30 Mar 2022 | The one about remote work policies, content mistakes, superpowers and The Shawshank Redemption - TG72 | 01:18:54 | |||||
The one about remote work policies, content mistakes, superpowers and The Shawshank Redemption - TG72
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:01:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:39 Content Spotlights ROGER: This CEO's Remote Work Policy Is Only 10 Words. It May Be the Best I've Ever Heard by Justin Bariso in Inc: https://www.inc.com/justin-bariso/emotional-intelligence-gravity-ceo-dan-price-10-word-remote-work-policy.html PASCAL: 5 Mistakes Businesses Make with Content by Joe Pulizzi: https://www.contentinc.io/5-mistakes-businesses-make-with-content-326/
00:34:43 Marketing Tech and Apps ROGER: It’s all about studying: Quizlet – Learn with flash cards: https://apps.apple.com/us/app/quizlet-learn-with-flashcards/id546473125 MiMind – Easy Mind Mapping: https://mimind.cryptobees.com/ PASCAL: It’s all about enhancing your podcast experience: Vizzy: https://vizzy.fm/ beta launch of a new podcast listening app – Don't just listen. See. Buy. Share Momento: https://app.momento.fm/ Podcasts + Moments - Save your favorite podcast moments, with instant transcriptions, in 100+ languages!
00:41:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:46:40 Creator Shout Outs ROGER: Ryan Hanley Podcast: The Only Superpower You Need. https://ryanhanley.com/the-only-superpower-you-need/ PASCAL: Billy Boyd and Dominic Monaghan hosts of the Friendship Onion Podcast show produced by Kast Media – it's all about their lives and friendships on screen and off: https://www.youtube.com/channel/UCM2SO69PhFRKKEYwGSV4sHQ https://open.spotify.com/show/09nMXubAj4pPAzcb4X9VKe
00:52:00 Film Marketing The Shawshank Redemption (1994) Director: Frank Darabont Writers: Stephen King (based on the short novel "Rita Hayworth and the Shawshank Redemption"), Frank Darabont(screenplay) Stars: Tim Robbins, Morgan Freeman, Bob Gunton, Clancey Brown Taglines: Fear can hold you prisoner. Hope can set you free. This adaptation of the novella by Stephen King was a box office bomb when released in 1994. But word of mouth and the VHS tape release went off to elevate it to one of, if not the, best films of all... | |||||||
| 24 Aug 2022 | The one about Monroe’s Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84 | 01:21:13 | |||||
The one about Monroe’s Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:27 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:13 Content Spotlights ROGER: Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualisation, CTA): https://youtu.be/c-zjM835hSs
PASCAL: A Look at the Most In-Demand Skills for Social Media Managers (according to PostBeyond) by Andrew Huntchinson from Social Media Today: https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/
00:28:34 Marketing Tech and Apps
ROGER: It’s all a new competitor for Canva and a dilemma – Adobe Express: https://express.adobe.com/
PASCAL: It’s all about a new approach to audio content creation:
Rumble Studio https://appsumo.com/products/rumble-studio Share invitation links by email, social media, or a landing page and let participants submit audio responses on their own schedule!
WhatsApp Desktop Version https://web.whatsapp.com/ add your own live call-in to your audio recordings with guests who can use their mobile app version to talk to you.
00:40:56 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:46:29 Creator Shout Outs ROGER: Business Insider YouTube Playlist – “Sneaky Ways” they get you to spend more money, playlist: https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy PASCAL: Sam Torres, Chief Digital Officer at Gray Dot Company in Atlanta, Georgia author of the article Transitioning to GA4: Is this the Right Analytics Move for Your Team? For Moz.com https://moz.com/blog/transitioning-to-ga4
00:51:29 Film Marketing Prey (2022)
Director: Dan Trachtenberg Writer: Patrick Aison, Patrick Aison & Dan Trachtenberg, Jim Thomas & John Thomas Music: Sarah Schachner Stars: Amber Midthunder, Dakota Beavers, Dane DiLiegro
Is this the best predator film since the 1987 original? Back to basics – effectively warrior against warrior, or hunter and against hunted. We loved the historical setting and the authentic Comanche cultural references.
We look at the marketing campaign which might appear quite modest given the film was released straight to... | |||||||
| 15 Jun 2022 | The one about the 3Cs Rule, the voice of the customer, celebrating social media success and the “The Fifth Element” - TG79 | 01:09:47 | |||||
The one about the 3Cs Rule, the voice of the customer, celebrating social media success and the “The Fifth Element” - TG79
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:10:09 Content Spotlights ROGER: Elon Musk Used the 3 C's Rule to Give Tesla Staff an Ultimatum. It's a Crucial Lesson in Leadership by Kelly Main in Inc Magazine: https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html PASCAL: Voice of the Customer: What Is It and Why Does It Matter for CX? By Scott Clarke for cmswire.com: https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/
00:23:10 Marketing Tech and Apps ROGER: It’s all about Apple “innovation”: Apple is turning your iPhone into a webcam (finally): https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know Apple Just Killed the Password—for Real This Time: https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura PASCAL: It’s all about celebrating your social media success: Releasd https://www.releasd.com/ showcases the full breadth of modern PR activities in a visual format that busy clients and executives love. Coverage Book https://coveragebook.com/ beautifully designed reports with credible PR metrics you can be proud of. 00:31:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:45 Creator Shout Outs ROGER: Theo Priestly – no nonsense, common sense views on Web3, the Metaverse and NFTs: https://www.linkedin.com/in/theopriestley/ PASCAL: Scott Myers, screenwriter, speaker, trainer, author of ‘The Protagonist Journey’ book and the ‘Go Into The Story’ blog https://gointothestory.blcklst.com/ 00:42:54 Film Marketing THE FIFTH ELEMENT (1997) Director: Luc Besson Writer: Luc Besson and Robert Mark Kamen Music by: Eric Serra Starring: Bruce Willis (Korben Dallas), Milla Jovovich (Leeloo), Gary Olman (Jean-Baptise Emanuel Zorg), Chris Tucker (Ruby Rohd), Ian Holm (Vito Cornelius) Straplines: It Must Be Found. There is no future without it. A fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and... | |||||||
| 14 Oct 2020 | The one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14 | 00:53:31 | |||||
The one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:14 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:32 Content Spotlights ROGER: 4 tips for using social media to grow your business. https://www.businessinsider.com/tips-to-use-social-media-strategy-to-grow-small-business-2020-10?r=US&IR=T PASCAL: 500 Questions To Help You Write A Better Story by Film Courage https://youtu.be/VHzDsoliZiY 00:21:16 Marketing Tech and Apps ROGER: Apple Breathe App: https://512pixels.net/2020/06/in-praise-of-the-apple-watchs-breathe-feature/ White Noise Apps: https://www.techlicious.com/tip/the-best-white-noise-sites-and-apps/ PASCAL: It’s all about Google Chrome Extensions Podcastle: converts text news/articles to a podcast, with very natural human speech using machine learning https://podcastle.ai/ Soapbox by Wistia: Hit record, and then edit to share your webcam, your screen, or a split-screen view https://wistia.com/soapbox 00:29:13 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:02Creator Shout Outs PASCAL: Jonny Ross from Fleek Marketing and co-host of the Yorkshire Business Club on Facebook https://www.facebook.com/groups/TheYorkshireBusinessClub ROGER: Soma Ghosh: Podcast host of The Career Happiness Podcast. https://www.linkedin.com/posts/soma-ghosh-26086638_toptips-podcasting-jobhunt-activity-6715295738001154049-H2ME 00:44:52 Film Marketing This week we talk about Bill and Ted Face the Music – the follow up to the classic Bill and Ted time travel films from 1989 and 1991. Get ready for more great music, time travel paradoxes and outrageous comedy. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
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| 15 Feb 2024 | The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113 | 01:07:44 | |||||
The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113
00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:37 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:10 Content Spotlights ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0 PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates 00:29:47 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:30 Marketing Tech and Apps ROGER: It’s all about Dictation Software and I’m not allowed to choose Apple Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech Dragon by Nuance: https://www.nuance.com/dragon.html PASCAL: It’s all about recent updated from Google/Alphabet YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0 Bard: the AI-powered virtual assistant is now ‘Gemini’ with better and new features https://blog.google/products/gemini/bard-gemini-advanced-app/
00:45:46 Film Marketing THELMA & LOUISE (1991) Director: Ridley Scott Writer: Callie Khouri Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-) Music by: Hans Zimmer Tagline: Somebody said get a life... so they did! We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG... | |||||||
| 16 Sep 2020 | The one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10 | 01:02:54 | |||||
The one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10 00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:00 Feedback We take a few minutes to read out some of the awesome feedback people have given us on the show so far. Thank you everyone! 00:06:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:31 Content Spotlights Zoom’s head of hiring has interviewed thousands since Covid-19—avoid these 4 most annoying mistakes, he says. https://www.cnbc.com/2020/09/02/4-annoying-video-job-interview-mistakes-to-avoid-according-to-zoom-head-of-hiring.html How to master your goals with the Ulysses Pact by freelancer Masooma Memon for Trello.com https://blog.trello.com/master-goals-ulysses-pact 00:31:51 Marketing Tech and Apps ROGER: Canva.com | specifically their new YouTube video templates https://www.canva.com/ PASCAL: Trello.com https://trello.com/home use boards, lists, and cards to organise and prioritise projects in a fun and flexible way. Google Keep https://www.google.com/keep/ use post-it stickers, to-do lists and voice messages to make notes and share them with others 00:38:02 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:51 Creator Shout Outs PASCAL: Beth Hewitt |PODCAST: The Visualise You Podcast https://visualise-you.captivate.fm/ ROGER: Faith Liversedge | Article: Imprisoned in a shortcrust pastry 00:49:03 Film Marketing This week we talk about Mulan, the first COVID delayed block-buster to be released straight to the on demand market through Disney+ at a one off charge for viewers. Should this be the new norm for cinema releases? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
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| 03 Jun 2021 | The one about marketing job titles, AI dominance, LinkedIn profile videos and Nomadland - TG43 | 01:37:16 | |||||
The one about marketing job titles, AI dominance, LinkedIn profile videos and Nomadland - TG43 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:49 Content Spotlights ROGER: 6 Common Marketing Job Titles and What They Mean Emily Heaslip, Contributor Share: https://www.uschamber.com/co/run/human-resources/marketing-job-titles PASCAL: Are You Scared Yet, Human? - BBC Panorama documentary about the race for AI dominance and the urgent need for regulation produced and directed by Matthew Hill: https://www.bbc.co.uk/programmes/m000wft2 00:37:35 Marketing Tech and Apps ROGER: LinkedIn Profile Videos – it's like a 30 second pitch! And you need to add subtitles to your video - MixCaptions: https://apps.apple.com/us/app/mixcaptions-video-captions/id952426779 PASCAL: It’s all about your first online profile: About.me - A simple, yet professional place to showcase who you are and what you do: https://about.me/features Carrd.co - Simple, free, fully responsive one-page sites for pretty much anything https://carrd.co/ 00:49:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 01:01:26 Creator Shout Outs ROGER: Gary Gorman and Jez Hunt - Biz Banter Podcast: https://bizbanter.biz/big-picture-vs-stuck-in-the-detail/ PASCAL: Scott Friesen - productivity specialist and host of the Simpletivity YouTube channel: https://www.youtube.com/c/Simpletivity 01:07:00 Film Marketing NOMADLAND (2021) Tagline: See You Down The Road (unofficial) Director: Chloe Zhao (Songs My Brother Taught Me 2015, The Rider 2017, The Eternals 2021) Starring: Frances McDormand (Fern), David Strathairn (Dave). Linda May, Swankie, Bob Wells and a number of real-life nomads appear as fictionalized versions of themselves. Although the film has very little story, it’s an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography. The marketing comprised of teaser trailers, vlogs, featurettes and some excellent posters we’d be happy to display on our walls. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep... | |||||||
| 04 Aug 2023 | The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103 | 01:12:29 | |||||
The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:27 Content Spotlights ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/ PASCAL: A LinkedIn post with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:
00:28:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:35:47 Marketing Tech and Apps
ROGER: It’s all about K Apps KineMaster: https://kinemaster.com/ WEBTOON: https://www.webtoons.com/en/ Weverse: https://weverse.io/
PASCAL: It’s all about reconnecting with long form content The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates Do a Google Search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels – Use the information to structure your next articles
00:46:26 Film Marketing
OPPENHEIMER (2023) Director: Christopher Nolan Writer: Christopher Nolan Starring: Cillian Murphy stars as Oppenheimer, with Emily Blunt as Oppenheimer's wife Katherine "Kitty" Oppenheimer, Matt Damon as General Leslie Groves, director of the Manhattan Project, and Robert Downey Jr. as Lewis Strauss, a senior member of the United States Atomic Energy Commission. The ensemble supporting cast includes Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek and Kenneth Branagh. Music: Ludwig Göransson composed the score for the film, after doing so for Nolan's previous film, Tenet. We look at the posters, trailers and the website in advance of the release of Oppenheimer. The studio has also released many featurettes almost like advance Blu-Ray extras to discourage people from waiting for the physical and digital media releases.
About Two Geeks and A Marketing... | |||||||
| 07 Sep 2022 | The one about Badjectives, the Artemis moon rocket, and more on The Rings of Power - TG85 | 01:13:44 | |||||
The one about Badjectives, the Artemis moon rocket, and more on The Rings of Power - TG85
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:35 Content Spotlights ROGER: Improve Communication by Avoiding “Badjectives” - Be specific and concise with your language to avoid miscommunication – by Joel Schwartzberg, Inc Magazine. https://www.inc.com/joel-schwartzberg/improve-communication-by-avoiding-badjectives.html PASCAL: Artemis: Why We Are Going To The Moon by Brian Dunbar, Internet Services Manager in the NASA Office of Communications and colleagues https://www.nasa.gov/specials/artemis/
00:25:46 Marketing Tech and Apps
ROGER: DJI Mic – maybe the best remote mic for creators? Rode at risk? https://store.dji.com/uk/product/dji-mic?vid=109401
PowerPoint Cameo Update: https://www.microsoft.com/en-gb/microsoft-365/p/powerpoint/CFQ7TTC0HLG1?activetab=pivot:overviewtab
PASCAL: It’s all about getting rewards whilst browsing the Internet Gener8 founded by Sam Jones winner of the BBC Dragon’s Den show: choose to keep your data private or to be rewarded from it: https://refer.gener8ads.com/r/SvGdwK
Brave Browser https://brave.com/brave-rewards/ the platform rips out all the creepy ads and trackers from every web page you visit. Then it gives you the choice to see Brave Private Ads
00:35:42 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:54 Creator Shout Outs ROGER: Chris Fox, Strategic Coffee: How do you know when it is time to give up https://strategiccoffee.chriscfox.com/2021/09/httpsstrategiccoffee.chriscfox.com202109how-do-you-know-when-it-is-time-to-give-up.html PASCAL: Tracy Childers, host of the ‘Membership and Courses’ Podcast show https://membershipsandcourses.com/ since 1 July 2022
00:46:04 Film Marketing Lord Of The Rings: Rings Of Power (2022)
Producers: J. D. Payne and Patrick McKay for the streaming service Prime Video
Directors: Waune Yip, J.A Bayona,... | |||||||
| 16 Feb 2022 | The one about why Twitter is good, SEO Tips, answering questions to create content and the film Pixels - TG67 | 01:12:34 | |||||
The one about why Twitter is good, SEO Tips, answering questions to create content and the film Pixels - TG67
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:14 Content Spotlights ROGER: 9 Reasons Why Twitter Is Actually Good by Brad R Edwards on MUO: https://www.makeuseof.com/why-twitter-is-actually-good/ PASCAL: 22 Smart Google SEO Tips for 2022 by Cyrus Shepard for Moz.com https://moz.com/blog/smart-google-seo-tips-2022
00:25:28 Marketing Tech and Apps ROGER: It’s all about questions and answers: Answer the public (questions): https://answerthepublic.com/ Quora (questions and answers): https://www.quora.com/ PASCAL: It’s all about visual marketing Vista Create https://create.vista.com/ an alternative to Canva and other templates driven platforms, lots of options to choose from for your social media campaigns PNG Find https://www.pngfind.com/ Upload, download & share free transparent png images – explore a library of 750K free png files!
00:33:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:47 Creator Shout Outs ROGER: Scott Johnson – The Escaping Lawyer – Thinking on your feet: https://www.linkedin.com/posts/scottjohnston-speaker_leadership-sales-gravitas-activity-6894971578866884608-0TTc PASCAL: Bettina Sherick, President and Founder of Hollywood In Pixels, a charitable and educational organisation ensuring that Hollywood digital campaigns are recovered and preserved, and that the incredible campaigns of today and tomorrow are not lost to time: https://hollywoodinpixels.org/ 00:46:37 Film Marketing PIXELS (2015) Director: Chris Columbus Writer: inspired by 2010 French animated short film written and directed by Patrick Jean. Music By: Henry Jackman, ( Wreck-It Ralph 2012) Starring: Adam Sandler, Kevin James, Josh Gad, Peter Dinklage, Michelle Monaghan, Brian Cox, Ashley Benson, Sean Bean, and Jane Krakowski. Strapline: This summer, it's game on or game over! This superb film appeals to all children of the 1980s and is a lesson in market segmentation and targeting just for that audience. But we look at the extensive social media campaign and product collaborations which made up the successful campaign for this... | |||||||
| 20 Jul 2023 | The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 | 01:16:54 | |||||
The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:43 Content Spotlights ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/
00:32:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:48 Marketing Tech and Apps
ROGER: It’s all about AI and social media Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 Midjourney AI pictures: https://midjourney-app.com/
PASCAL: It’s all about approaching AI tools the right way Flow GPT https://flowgpt.com/ a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential
00:52:48 Film Marketing
Casino Royale (2006) Director: Martin Campbell Writers: Neal Purvis, Robert Wade, Paul Haggis Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro. We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot?
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a... | |||||||
| 19 Oct 2022 | The one about simplicity as strategy, digital experiences, QR code generators and the film “The Mummy” - TG87 | 01:14:33 | |||||
The one about simplicity as strategy, digital experiences, QR code generators and the film “The Mummy” - TG87
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:35 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:11 Content Spotlights ROGER: Here's Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It) by Dave Garrett – Entrepreneur Magazine: https://www.entrepreneur.com/leadership/heres-why-you-should-embrace-simplicity-as-a-strategy-and/434377 PASCAL: 5 New Digital Experiences You Can’t Live Without by Jade Shojaee for ON24 https://www.on24.com/blog/5-new-digital-experience-features-you-cant-live-without/
00:27:51 Marketing Tech and Apps ROGER: It’s all about writing: Typeshare – Online templates and tips: https://typeshare.co/ Hypefury: Writing personal assistance to grow Twitter Audience: https://hypefury.com/home-2
PASCAL: It’s all about QR codes for your next event and campaign Adobe Express https://express.adobe.com/tools/qr-code-generator QR Code Generator by Bitly https://www.qr-code-generator.com/
00:38:17 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:44:06 Creator Shout Outs ROGER: Mark Masters, We are The Media, for 9 years of sensational newsletters: https://www.linkedin.com/in/markiemasters/ PASCAL: Mike Blumenthal, David Mihm and Greg Sterling the co-hosts of The Near Memo Podcast series https://www.nearmedia.co/memo/ https://www.nearmedia.co/about/
00:49:42 Film Marketing The Mummy (1999)
Director: Stephen Sommers Writers: Stephen Sommers, Lloyd Fonvielle, Kevin Jarre – adapted from 1932 screenplay by John L. Balderston Music by: Jerry Goldsmith Starring: Brendan Fraser (Rick O'Connell), Rachel Weisz (Evelyn Carnahan), John Hannah (Jonathan Carnhan), Arnold Vosloo (Imhotep), Patricia Velasquez (Anuk-Su-Namun) Kevin J. O’Connor (Beni Gabor), Oded Fehr (Ardeth Bay) Strapline: The sands will rise. The heavens will part. The power will be unleashed. We look at a fun action movie that mixes Egyptian legend with comedy, horror and Indiana Jones style... | |||||||
| 09 Jun 2021 | The one about podcast media kits, fact-checking, LinkedIn Creator Profiles and The Invisible Man - TG44 | 01:14:13 | |||||
The one about podcast media kits, fact-checking, LinkedIn Creator Profiles and The Invisible Man - TG44 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:57 Content Spotlights ROGER: 3 Lies They Tell You in School That Hurt You in Business by Samuel Leeds, Entrepreneur Magazine. https://www.entrepreneur.com/article/373232 PASCAL: How to create a podcast media kit (with examples) from Headliner Blog: https://www.headliner.app/blog/2021/05/14/podcast-media-kit/ 00:28:36 Marketing Tech and Apps ROGER: Don’t fall for social media scams: https://www.snopes.com/ The ever-evolving Restream.io now includes copyright free music: https://app.restream.io PASCAL: It’s all about F8 2021, the annual Facebook Conference: Facebook Business Suite – plan, share, review your activities on Facebook, Instagram and Messenger: https://www.facebook.com/business/news/introducing-facebook-business-suite https://www.facebook.com/business/help/205614130852988?id=765488040896522 Facebook Business Messaging – new ways to interact with your customers and secure more sales: https://www.facebook.com/business/marketing/messenger https://business.instagram.com/ https://www.whatsapp.com/business/?lang=en 00:41:27 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:27 Creator Shout Outs ROGER: Louise Brogan’s explainer video for the new LinkedIn Creator Profile Type: https://www.linkedin.com/feed/update/urn:li:activity:6806134168431443968/ PASCAL: Judy Parsons, independent LinkedIn trainer and lead generation coach, host of the ‘LinkedIn LoveIn’ Q&A series https://www.linkedin.com/in/judithparsons/ 00:55:23 Film Marketing THE INVISIBLE MAN (2020) A totally fresh take on an old classic. The film has so many taglines: It's time for her to fight back / He's coming for you… / Uncover the mystery / Prepare for the ultimate night in / Behold a new kind of fear / He’s dead. Isn’t he? / He’s not dead. He’s... | |||||||
| 25 Nov 2020 | The one about creative virtual events, the Two Geeks podcast production process and A Quiet Place - TG20 | 01:02:09 | |||||
The one about creative virtual events, the Two Geeks podcast production process and A Quiet Place - TG20 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:27 Content Spotlights ROGER: How brands are getting creative with virtual events & entertainment experiences by Nikki Gilliland. https://econsultancy.com/how-brands-are-getting-creative-with-virtual-events-entertainment-experiences/ PASCAL: The Remote Workplace Needs Recognition Rituals Too by Nate Dvorak and Ryan Pendell (via Jenny Ainsworth) https://www.gallup.com/workplace/319355/remote-workplace-needs-recognition-rituals.aspx 00:19:49 Marketing Tech and Apps This is a special look at the apps and platforms Roger and Pascal use to create, record and distribute the show. Our Pre-Production Apps: Trello www.trello.com OneDrive https://bit.ly/3lUEonw Our Production Apps: Zoom https://zoom.us/ Quicktime Player https://apple.co/398QaqK Audacity https://www.audacityteam.org/ Audio Hijack https://bit.ly/3lWikJ7 Our Post-Production Apps: WeTransfer https://wetransfer.com/ Canva https://www.canva.com/ YouTube https://www.youtube.com/ Adobe Audition https://www.adobe.com/uk/products/audition.html Captivate.fm https://www.captivate.fm/ 00:34:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:42:07 Creator Shout Outs PASCAL: Helen Reynolds Founder of Ink Gardener Copywriting, web content sower and nurturer, over grown website pruner. Helping profits bloom through fresh words https://www.inkgardener.co.uk/copywriting-advice-blog/ | |||||||
| 01 Mar 2023 | The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95 | 01:12:59 | |||||
The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:18 Content Spotlights ROGER: Why you can't buy Dasani water in Britain by Tom Scott, YouTube. One of the greatest marketing disasters of all time: https://youtu.be/wD79NZroV88
PASCAL: The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4
00:28:50 Marketing Tech and Apps
ROGER: It’s all about FREE video editors: Kdenlive: https://www.kdenlive.org/ DaVinci Resolve (Desktop): https://www.blackmagicdesign.com/products/davinciresolve/
PASCAL: It’s all about creating visual stories: Pitch Deck Hunt https://www.pitchdeckhunt.com/new-pitch-decks a collection of 1000+ pitch decks from industry-leading startups all around the world. Pitch.com https://pitch.com/ a dedicated workspace to create pitch decks, project plans, conference keynotes and more
00:37:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:45 Creator Shout Outs ROGER: Nerdwriter (YouTube Channel) – Passengers, Rearranged: https://youtu.be/Gksxu-yeWcU PASCAL: Stephen McCormick, IT business analyst, digital content creator, MSP Community Manager for Tubblog.co.uk and author of the ‘How To Address Quiet Quitting’ article: https://www.tubblog.co.uk/blog/how-to-address-quiet-quitting/
00:49:30 Film Marketing
WATERWORLD (1995)
Director: Kevin Reynolds Writers: Peter Rader and David Twohy Music by: James Newton-Howard Starring: Kevin Costner (The Mariner), Dennis Hopper (Deacon), Jeanne Tripplehorn (Helen), Tina Majorino (Enola), Michael Jeter Straplines: Beyond the horizon lies the secret to a new beginning. We look at the production and marketing of this Kevin Costner epic which inherited the unfair reputation of being a flop even though that is not the case at all. Did the studio make a mistake by editing so much out of the theatrical release?
About Two Geeks and A Marketing Podcast Hosted by the two... | |||||||
| 18 Jan 2023 | The one about emojis in marketing, podcast mix-tapes and Mission: Impossible Dead Reckoning Part 1 - TG92 | 01:26:32 | |||||
The one about emojis in marketing, podcast mix-tapes and Mission: Impossible Dead Reckoning Part 1 - TG92
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:52 Content Spotlights ROGER: 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy by Nick Brogden, Entrepreneur: https://www.entrepreneur.com/growing-a-business/5-reasons-why-you-need-to-make-emojis-part-of-your/439442 PASCAL: MAJOR ANNOUNCEMENT: New Rockstars in 2023! By Erik Voss https://www.youtube.com/watch?v=GPzUoZ2WJK0 2023 will officially be New Rockstars' BIGGEST YEAR YET, with new formats, new topics, new live events, and big new projects! Erik Voss reveals everything we've been working on!
00:36:44 Marketing Tech and Apps
ROGER: It’s all about focus and a calm environment:
Forest – Stay Focused, be present: https://forestapp.cc/ Noisli – Improve focus and boost productivity: https://www.noisli.com/
PASCAL: It’s all about creating brighter better content
Pika Mockups https://pika.style/templates Quickly create beautiful mockup images from your app screenshots, website images, tweets and more Hark Audio Lists https://harkaudio.com/ Hark editors handpick amazing podcast moments and curate them into ‘Harklists’ - podcast mixtapes.
00:48:15 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:56:04 Creator Shout Outs ROGER: Gavin Bell from Yatter. Tested ads created by his company versus ads created by ChatGPT: https://www.linkedin.com/posts/mrgavinbell_team-ai-advertising-activity-7018245351396503552-7ij4 PASCAL: Have you taken the Next Steps Business Assessment designed by Chris Ducker yet? https://assessment.chrisducker.com/
01:03:05 Film Marketing
Mission: Impossible – Dead Reckoning Part 1 (2023)
Director: Christopher McQuarrie Writers: Bruce Geller (based on the television series created by) Christopher McQuarrie(screenplay) Starring: Tom Cruise, Rebecca Ferguson, Pom Klementieff, Vanessa Kirby, Hayley Atwell, Cary Elwes, Simon Pegg, Indira Varma, Charles Parnell, Shea Whigham, Ving Rhames, Mark Gatiss, Rob Delaney, Esai Morales. We look at the initial marketing campaign for the 7th Mission: Impossible film. It includes a... | |||||||
| 24 Feb 2021 | The one about standing out on LinkedIn, online presentations and Three Billboards Outside Ebbing, Missouri - TG29 | 01:19:46 | |||||
The one about standing out on LinkedIn, online presentations and Three Billboards Outside Ebbing, Missouri - TG29 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:58 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15.01 Content Spotlights ROGER: 7 Steps for Standing Out on LinkedIn. Entrepreneur Europe by Rosie Purr. https://www.entrepreneur.com/article/360416 PASCAL: Why the world would be a better place without Facebook, Google and Amazon... and Britain can lead the way in cutting them down to size by Tobias Ellwood Chairman Of The Defence Select Committee for Mail On Sunday 00:34:14 Marketing Tech and Apps ROGER: Success on YouTube: Keyword Tool Dominator https://www.keywordtooldominator.com/pricing Intromaker: https://placeit.net/intro-maker PASCAL: It’s all about your next online presentation Creative Commons photos search engine https://freephotos.cc/en Free stock photo platform powered by Shopify https://burst.shopify.com/ 00:45:43 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:54:25 Creator Shout Outs ROGER: Iona Bain. The Young Money Blog and Own it Podcast. https://www.youngmoneyblog.co.uk/welcome-to-the-own-it-podcast-with-iona-simon-bain/ PASCAL: Nicole Osborne, founder of Wunderstars: marketing coaching for digital agencies and new video series https://www.youtube.com/c/NicoleOsborneWunderstars/videos 01:00:25 Film Marketing A woman rents three billboards to call attention to her daughter's unsolved rape and murder. This film, which if you think about it, is about marketing given the power of the billboards, received 223 nominations, 132 wins including two Oscars. Superb dialogue, characters and cinematography this is a film about consequences in a small American town. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of... | |||||||
| 27 Jan 2021 | The one about lead generation and content, video lighting, Wikipedia and Ghostbusters - TG25 | 01:11:02 | |||||
The one about lead generation and content, video lighting, Wikipedia and Ghostbusters - TG25 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:12 Content Spotlights ROGER: Domino’s merges digital and marketing teams, Marketing Week by Lucy Tesseras. https://www.marketingweek.com/dominos-merges-digital-and-marketing-teams/ PASCAL: Demand Generation for Content Marketing in the next decade by Robert Rose, Content Marketing Institute https://contentmarketinginstitute.com/2021/01/demand-gen-content-marketing-research/ 00:25:30 Marketing Tech and Apps ROGER: Lighting for home video studios. Elgato Key Light: https://www.elgato.com/en/gaming/key-light Hand held mini-camera with gimble: DJI Pocket 2: https://www.dji.com/uk/pocket-2 PASCAL: Create embed code for responsive YouTube videos https://embedresponsively.com/ Wikipedia is 20 years old! https://wikimediafoundation.org/wikipedia20/ 00:36:58 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:22 Creator Shout Outs PASCAL: David Kilkelly, video marketing specialist and video producer/director, just shared his ‘Create 2021’ message on YouTube https://www.youtube.com/watch?v=shPMdIRTs70 ROGER: Matthew Dicks | Podcast: Speak Up Story Telling: Review of Wonder Woman 1984: https://podcasts.apple.com/us/podcast/matthew-dicks-wonder-woman-breakdown/id1386552794?i=1000505453993 00:51:44 Film Marketing Known for the hit song by Ray Parker Junior, one of the first examples of viral marketing and The Stay Puft Marshmellow Man, Ghostbusters is one of the most famous and iconic comedies of all time. Released in 1984 it starred an ensemble cast. Bill Murray, Dan Ackroyd, Harold Ramis, Ernie Hudson, Sigourney Weaver, Rick Moranis and William Atherton. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other... | |||||||
| 26 May 2021 | The one about the couch test, Google IO, business travel, and The Hitchhiker’s Guide to the Galaxy - TG42 | 01:19:48 | |||||
The one about the couch test, Google IO, business travel, and The Hitchhiker’s Guide to the Galaxy - TG42 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:25 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:20 Content Spotlights ROGER: 20 Years Ago, Warren Buffett Shared a Brutal Truth That Most People Have Yet to Learn in Inc magazine by Marcel Schwantes. https://www.inc.com/marcel-schwantes/20-years-ago-warren-buffett-shared-a-brutal-truth-that-most-people-have-yet-to-learn.html PASCAL: Google I/O 2021 – Overview of the annual conference and key announcements from CEO Sundar Pichai and product managers https://events.google.com/io 00:33:24 Marketing Tech and Apps ROGER: It’s all about getting back on the road and booking hotels: Booking.com, the traditional route: https://www.booking.com/ Hotel Tonight, the different approach: https://apps.apple.com/us/app/hoteltonight-great-deals-on/id407690035 PASCAL: It’s all about audio apps old and new: Auphonic - Automatic audio post production web service for podcasts, broadcasters, radio shows, movies, screencasts: https://auphonic.com/ Podcastle.ai - New features including easy-to-use podcast editor, text to voice podcast creator, solo audio recorder, and Magic Dust: https://podcastle.ai/ 00:43:27 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:50 Creator Shout Outs ROGER: Andrew Charlton of Hashtag Events From In-person to Virtual Expos: https://www.linkedin.com/in/andrewmcharlton/ PASCAL: Tod Maffin, host and producer of the ‘Today In Digital Marketing’ Podcast series, 5-10 minutes fast-paced news summary also available in e-newsletter format https://todayindigital.com/ 00:59:07 Film Marketing THE HITCHHIKER’S GUIDE TO THE GALAXY (2004) Don’t leave Earth Without It. Don’t Panic. Losing Your Planet Is Not The End Of The World. Director: Garth Jennings Starring: Martin Freeman (Arthur Dent), Yasiin Bey (Ford Prefect), Sam Rockwell (Zaphod Beeblebrox), Zooey Deschanel (Trillian), Alan Rickman (Marvin), Stephen Fry (The Guide), Helen Mirren (Deep Thought) Based on the ongoing series by Douglas Adams including 5 books - Hitchhiker's Guide to the Galaxy, Restaurant at the End of the Universe, Life the Universe and Everything, So Long and Thanks for All the Fish, and Mostly Harmless. This is the ninth version of "The Hitchhiker's Guide to the Galaxy". It has previously... | |||||||
| 21 Jul 2021 | The one about celebrating 1 year of podcasting and unleashing our blooper reel – TG49.5 | 00:37:43 | |||||
The one about celebrating 1 year of podcasting and unleashing our blooper reel – TG49.5 In this special episode running up to Episode 50, Roger and Pascal take some time to celebrate and review 1 year of podcasting. They talk about the format of the show and the segments and give us some hints about the future. And they discuss their favourite film marketing moments and drop some hints about the 50th episode which will be a film marketing special. Finally, Roger and Pascal unleash their Blooper Reel featuring glorious mistakes and cock-ups from the last 25 episodes. You can jump straight to the blooper reel by scrubbing through to 30:55 in the timeline. Enjoy! About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||||||
| 03 Jul 2024 | The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120 | 01:17:29 | |||||
The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120
00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:52 Content Spotlights ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale
00:39:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:36 Marketing Tech and Apps ROGER: It’s all about AI for professional speakers: Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal) Or maybe just go along to a meeting of https://www.toastmasters.org/ PASCAL: It’s all about superior content curation using AI Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language. Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.
00:56:29 Film Marketing Presumed Innocent (1990) Director; Alan J. Pakula Writers: Scott Turow, Frank Pierson, Alan J. Pakula Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy, As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else. Taglines:
A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of... | |||||||
| 09 Dec 2020 | The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22 | 01:12:55 | |||||
The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:15 Content Spotlights ROGER: 10 Tips for Working With a Marketing Agency. https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html PASCAL: Why Videos Is More Important Than Websites For B2B Marketers by Shama Hyder is CEO of Zen Media. https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/ 00:26:25 Marketing Tech and Apps ROGER: Make your social media posts stand out. https://yaytext.com/bold-italic/ Anchor Part 2? Clubhouse App: https://apps.apple.com/gb/app/clubhouse/id1193784808 PASCAL: It’s all about microphones Sennheiser PC 8 USB Headset https://amzn.to/366KuM8 Rode Wireless Go Lapel Mic https://wirelessgo.rode.com/ 00:40:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:36 Creator Shout Outs PASCAL: Rob Temple and Kennedy, hosts of the Email Marketing Show Podcast https://www.emailmarketingheroes.com/podcast/ and the Email Marketing Heroes fighting back against grubby and scammy emails ROGER: Martin Brooks | The Impactologist https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR 00:51:56 Film Marketing This week we talk about The Mandalorian. Okay it’s not a film, but it’s an entertaining TV series born out of one of the biggest movie franchises of all time – Star Wars. We wonder whether The Mandalorian is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week... | |||||||
| 03 Aug 2020 | The one about data versus stories, video editing apps and Bond 25 - TG02 | 00:48:38 | |||||
The one about data versus stories, video editing apps and Bond 25 - TG02 00:00 Introduction Here are your hosts, Roger and Pascal. 01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 06:52 Content Spotlights With the global events industry looking for digital alternatives to live experiences, the importance of marketing your event—whether virtual, live, or a hybrid of both—has never been more relevant. https://www.bizbash.com/production-strategy/strategy/article/21138016/tips-for-marketing-your-event-in-the-covid19-era By Isabel Lane Even B2B Audiences Want Emotion in Their Content https://contentmarketinginstitute.com/2020/06/b2b-audiences-emotion-content/ By Jodi Harris 20:54 Marketing Tech and Apps Pascal: Flipboard - https://flipboard.com/ Quik by Gopro - https://gopro.com/en/gb/shop/softwareandapp Roger: Inshot - http://www.inshot.com/ Snapseed - https://snapseed.online/ 27:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 32:33 Creator Shout Outs Richard Tubb – Friday Favourites. https://www.tubblog.co.uk/friday-favourites/ Hilary Dunn – 100 Stages to Speak On https://www.linkedin.com/posts/hilarydunne_100-stages-to-speak-activity-6671066636641964032-67ca Louise Brogan - LinkedIn profile crib sheet. https://www.linkedin.com/posts/louisebrogan_linkedin-profile-checklist-activity-6680789720634552320-YD1u Chris Budd - Financial Wellbeing Podcast - redefines financial advice as coaching. Interesting take on a dry subject. https://podcasts.apple.com/gb/podcast/the-financial-wellbeing-podcast/id1107950494 37:19 Film Marketing This week we talk about Bond25 “No Time to Die” looking at the teaser campaign before the film was delayed as a result of Covid-19 About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of... | |||||||
| 22 Sep 2021 | The one about rip off prices, marketing careers, blogging platforms and the film The Princess Bride – TG53 | 01:07:22 | |||||
The one about rip off prices, marketing careers, blogging platforms and the film The Princess Bride – TG53 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:11 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay by Mark Ritson in Marketing Week. https://www.marketingweek.com/tom-kerridge-price-premium/ PASCAL: Navigating Marketing Careers: Your Guide to Jobs, Skills, & Breaking In by EdX https://blog.edx.org/marketing-career-guide 00:29:20 Marketing Tech and Apps ROGER: It’s all about blogging. Alternatives to WordPress for people wanting to start a blog. Wix: https://www.wix.com/ Blogger: https://www.blogger.com/about/ PASCAL: It’s all about personalising your next presentation: https://fontmeme.com/ Discover fonts used in popular culture and create text graphics instantly online https://stock.adobe.com/uk/free? Find copyright free video and photos for your next title slides 00:36:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:42:50 Creator Shout Outs PASCAL: Bill Sebald and Casey Schearer hosts of the ‘Deluxe Edition: Yet Another Pop Culture Podcast’ https://www.deluxeedition.show/ ROGER: Debbie Ekins and the Cool Story Company: https://coolstoryco.com/ 00:48:08 Film Marketing THE PRINCESS BRIDE - (Sept. 25, 1987 (US) /March 28, 1988 (UK)) Director: Rob Reiner (Spinal Tap 1984, Stand By Me 1986, Misery 1990) Starring: Fred Savage (The Grandson), Perter Falk (The Grand Father), Cary Elwes (Westley), Robin Wright (Buttercup), Mandy Patinkin (Inigo Montoya), Chris Sarandon (Prince Humperdinck), Wallace Shawn (Vizzini), André the Giant (Fezzik), and Christopher Guest (Count Rugen). This film has gained an impressive cult following thanks to its home video release and the relentless enthusiasm of its fans. But the initial marketing for the film, adapted by William Goldman from his 1973 novel, was confusing (especially the trailer) and resulted in box office failure. We look at the original marketing efforts and compare those to the regular events, cast reunions, and “live” performances which have kept The Princess Bride amongst the most successful movies of all... | |||||||
| 10 Feb 2021 | The one about the Twitter 2021 Planner, video streaming software and The Blair Witch Project - TG27 | 01:17:25 | |||||
The one about the Twitter 2021 Planner, video streaming software and The Blair Witch Project - TG27 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:10 Content Spotlights ROGER: Seven retailers who digitally transformed by doing what customers love online PASCAL: The Official Twitter 2021 Planner https://business.twitter.com/en/resources/twitter-planner.html Use this planner to help make 2021 your best year yet on Twitter by planning, tracking, and reflecting. 00:30:16 Marketing Tech and Apps ROGER: Video streaming software VMix: https://www.vmix.com/ VidBlaster: https://www.vidblasterx.com/ PASCAL: Beautiful.ai https://www.beautiful.ai/ presentations and slide decks maker, just add content to one of their templates and your slides adapt like magic. eMaze https://www.emaze.com/presentations/ hundreds of 2D and 3D templates to choose from for your next online visuals. 00:41:58 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:31 Creator Shout Outs ROGER: Andrew Davies | 4 video YouTube series: 1 Big Virtual Event Idea That Changes Everything! https://www.youtube.com/watch?v=gp1_nYOaCd8 PASCAL: Graham Robb owner of Recognition PR and host of the Business Unmuted video https://bit.ly/2M8EV8T and podcast https://spoti.fi/3oviOpZ series. 01:00:00 Film Marketing It started with an intriguing hook, In October of 1994, three student filmmakers disappeared in the woods near Burkittsville Maryland while shooting a documentary... A year later their footage was found. Made more intriguing by a mockumentary and viral pre-release marketing campaign. Lost footage film, The Blair Witch Project was the most successful independent film of all time once released in 1999. And it’s pretty scary too! About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of... | |||||||
| 15 Sep 2021 | The one about ABBA’s comeback, camera techniques, Filmora X and the film Matrix 4 - Resurrections – TG52 | 01:06:20 | |||||
The one about ABBA’s comeback, camera techniques, Filmora X and the film Matrix 4 - Resurrections – TG52 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:00 Content Spotlights ROGER: The unexpected come back of ABBA with a new album of 10 songs and a concert featuring virtual avatars: https://abbavoyage.com/ PASCAL: Ultimate Guide to Camera Movement — Every Camera Movement Technique Explained [The Shot List Ep6] by Studio Binder https://www.youtube.com/watch?v=IiyBo-qLDeM 00:25:29 Marketing Tech and Apps ROGER: It’s all about PR: Mention App - Need to know what the internet is saying about you? Mention has got your back. https://apps.apple.com/us/app/mention/id535505237 REP App: If you are considering working with Influencers in your business (or you are an influencer) then REP could be incredibly helpful. https://apps.apple.com/au/app/rep/id1182478955 PASCAL: It’s all about video platforms updates Vimeo has introduced new features over the past year:
Filmora X – version 10 of the powerful video editor from Wondershare at a very affordable price https://filmora.wondershare.net/video-editor/ 00:35:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:14 Creator Shout Outs ROGER: Martin Brooks – The Body Language Decoder: https://www.linkedin.com/in/martin-brooks-94566312/ PASCAL: Nigel Greenwood, customer experience and customer journey mapping expert and the author of the weekly LinkedIn posts ‘It's the Friday shout out!’ - https://www.linkedin.com/in/ngreenwood/ 00:49:12 Film Marketing Matrix 4 – Resurrections (2021) In a first... | |||||||
| 10 Mar 2021 | The one about video marketing essentials, productivity tips, AI cameras and the horror film “Us” – TG31 | 01:11:31 | |||||
The one about video marketing essentials, productivity tips, AI cameras and the horror film “Us” – TG31 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:33 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:59 Content Spotlights ROGER: 4 Ways Writing a Book Will Transform You by Pushpendra Mehta https://www.entrepreneur.com/article/362703 PASCAL: The Essential Guide To Video Marketing by Kendall Walters for Vidyard. https://www.vidyard.com/blog/video-marketing/ 00:28:27 Marketing Tech and Apps ROGER: It’s all about filming yourself. OBSBOT all in one including camera: https://www.photospecialist.co.uk/obsbot-tiny-ai-camera-zwart Get Pivo – slot in your phone: https://uk.getpivo.com/ PASCAL: It’s all about your next online presentation https://www.headliner.app/ not just for promoting your podcast. https://getaudiogram.com/ share memorable podcast moments. 00:39:38 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:07 Creator Shout Outs ROGER: Neil Fellowes. Health and Wellness Club – YouTube channel: https://www.youtube.com/channel/UCWUcSeTuRmEAv8KEiBL_0ZQ PASCAL: Tiana Wilson-Buys, founder of Talking Business also known as the ‘Getting Stuff Done’ coach and productivity consultant – brilliant set of time management resources http://www.talkingbusiness.biz/resources/ 00:55:04 Film Marketing A scary identity and body horror movie, Us can be a disturbing watch. But its use of sound and visual motifs make it a powerful movie that bears re-watching. It concerns parents Gabe and Adelaide Wilson (Winston Duke and Lupita Nyong'o) as they take their kids on vacation to Adelaide’s childhood home of Santa Cruz. It’s not too long after they arrive that mysterious doppelgangers appear at the edge of their property, setting everyone on a path to find out what’s happening and why. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the... | |||||||
| 11 Nov 2020 | The one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18 | 01:05:58 | |||||
The one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:31 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:35 Content Spotlights ROGER: Four trends that show how influencer marketing has evolved in 2020 https://econsultancy.com/four-trends-that-show-how-influencer-marketing-has-evolved-in-2020/ PASCAL: Creativity - A Short and Cheerful Guide by John Cleese https://www.amazon.co.uk/Creativity-Short-Cheerful-John-Cleese/dp/1786332256 00:22:54 Marketing Tech and Apps ROGER: it’s all about online events ROGER: Revisiting the Apple Clips App – some exciting news in a massive update. https://www.apple.com/uk/clips/ IFTTT: https://apps.apple.com/us/app/ifttt/id660944635?ct=dbd8af9b-3f64-4fb7-9b01-287f24cbc619 PASCAL: it’s all about Chrome extensions Vimeo Record - a screen and webcam recorder that lets you share video messages straight from your browser https://vimeo.com/features/screen-recorder Save To Google Drive - helps you save web content or browser screenshots to your Google Drive https://bit.ly/3oBwKjz 00:32:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:33 Creator Shout Outs PASCAL: Rich Weatherburn - Managing Director of 313 Wealth Management. The Rich Weatherburn Experience Vlog from Rich Weatherburn who's on a mission to educate everyone in how to make their money work for them. https://www.youtube.com/channel/UCt8FVX44XJkLsNzX--tkvPw/featured ROGER: Matt Desmier | Wise Old Uncle: https://www.linkedin.com/posts/mattdesmier_getting-hung-on-personal-branding-is-dangerous-activity-6727884579119632384-pz3w 00:47:12 Film Marketing This week we talk about Mission: Impossible – Fallout. This is the sixth in the franchise and perhaps the most ambitious and thrilling. We look at the marketing of the film and how they used video featurettes to showcase the stunts and build excitement with the audience. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a... | |||||||
| 09 Feb 2022 | The one about Metaverse patents, why the brain hates PowerPoint, best webcams and Minority Report - TG66 | 01:04:12 | |||||
The one about Metaverse patents, why the brain hates PowerPoint, best webcams and Minority Report - TG66
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:20 Content Spotlights ROGER: 4 Innovations That Give a Sneak Peek Into the Metaverse by Gabrielle Bienasz on Inc.com: https://www.inc.com/gabrielle-bienasz/facebook-metaverse-meta-patent-review.html PASCAL: Science Just Discovered Your Brain Really Hates PowerPoint by Geoffrey James for Inc.com: https://www.inc.com/geoffrey-james/science-just-discovered-your-brain-really-hates-powerpoint.html
00:25:07 Marketing Tech and Apps ROGER: It’s all about The best webcams for WFH: The Razer Kiyo Pro (Best on the market): https://www.techradar.com/reviews/razer-kiyo-pro Elgato Facecam (Best for Streamers): https://www.techradar.com/reviews/elgato-facecam Logitech C920 (Best over all): https://www.techradar.com/reviews/logitech-c920
PASCAL: It’s all about social media planning: The 2022 Pexels Content Calendar https://pexels.my.canva.site/pexels-2022-content-calendar-site Find events, click on them, discover photos and videos! The 24 Slides Social Media Content Planner https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template and access to the full library of free templates https://24slides.com/templates/featured
00:32:49 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:40:04 Creator Shout Outs ROGER: Kiran Kapur – CEO at Cambridge Marketing College and host of the Cambridge Marketing Podcast. https://lightbluemedia.podbean.com/ PASCAL: Alex Keith, co-founder of Startium and the author of the new blog series ‘Founder Stories’. The first episode is about Yvon Chouinard founder of Patagonia. https://www.startium.co.uk/post/yvon-chouinard
00:43:42 Film Marketing Minority Report (2002) Director: Steven Spielberg Writer: Philip K. Dick(short story), Scott... | |||||||
| 28 Apr 2021 | The one about Problem Solving, creativity boosters, great looking microphones and Nightcrawler - TG38 | 01:11:34 | |||||
The one about Problem Solving, creativity boosters, great looking microphones and Nightcrawler - TG38 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:56 Content Spotlights ROGER: New Study: You Probably Completely Ignore This Brilliant Problem-Solving Strategy by Jessica Stillman, Inc. https://www.inc.com/jessica-stillman/new-study-you-probably-completely-ignore-this-brilliant-problem-solving-strategy.html PASCAL: How Perfect Audio Can Create A Productive And Happy Workforce by James Hill Director of Integrated Systems Uk & Ireland at Shure 00:24:47 Marketing Tech and Apps ROGER: It’s all about apps to boost creativity. Listen to an audio only movie: https://www.audiojack.com/ Shuffle some cards: https://brainsparker.com/ PASCAL: It’s all about great looking microphones AKG Lyra – Plug-and-Play USB Microphone https://www.akg.com/lyra.html Sontronics Corona – XLR Vocal Microphone https://www.sontronics.com/corona 00:33.31 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:44 Creator Shout Outs ROGER: Theo Priestley – Book: The Future Starts Now: Expert Insights into the future of business, technology and society. (co-author Bronwyn Williams) https://www.linkedin.com/in/theopriestley/ PASCAL: Jillian Roberts Morin Marketing Director at Marlborough Economic Development Corporation (MEDC) and producer of the ‘Inside the Industry’ Live Video Series. Link the Video Series: https://www.youtube.com/playlist?list=PLb9BplaDNXviIJuiF13YZJGlA1ohJekAi Link to gradient background downloads: https://bit.ly/3sguVsV 00:54:50 Film Marketing Nightcrawler (2014) The directorial debut of writer Dan Gilroy stars Jake Gyllenhaal as a Los Angeles thief who falls into shooting footage of crime scenes and accidents and selling the images to news channels. He eventually stoops to altering shots in order to get hotter footage and problems quickly pile up. Rene Russo, Bill Paxton and Riz Ahmed co-star. To promote Nightcrawler, Open Road Films used... | |||||||
| 11 May 2022 | The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76 | 01:23:18 | |||||
The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:43 Content Spotlights ROGER: Glossary: All the Terms You Need to Gear Up for Web3 by Harry Guiness for Senior Executive Magazine: https://seniorexecutive.com/web3-glossary-all-the-terms-you-need-to-gear-up-for-web3/ PASCAL: The Great Marketing Declutter: reclaiming your focus like a true thriver by The Drum with Nina Holdaway, managing director, at Accenture UKI and Dan Sherwood, marketing director at Santander https://www.youtube.com/watch?v=gY0UtZE8dtY
00:32:29 Marketing Tech and Apps ROGER: It’s all about mobile phone film making
Filmic Pro – Incredible control over video capture: https://www.filmicpro.com/ SabineTek Bluetooth Remote Microphone: https://www.sabinetek.com/collections/best-seller/products/smartmikeplus
PASCAL: It’s all about podcast promotion
Plink https://plinkhq.com/ Smart links that auto-open Podcast Apps - Send listeners to the right place. Any device, every time. Poddin https://www.poddin.io/ podcast transcript tool and is highly rated for accuracy, speed, affordable pricing, being easy to use.
00:43:17 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:50:00 Creator Shout Outs ROGER: May King Tsang – FOMO Creator – 1st Keynote at the Kickstarter Conference in Dublin: https://fomocreator.social/ PASCAL: Amy Woods, Content Repurposing Expert and owner of Content 10x agency – launched a new podcast series: B2B Content Strategist: https://www.linkedin.com/posts/amywoods2_how-contentcal-break-through-the-organic-activity-6924633409671577601-VCo9/
00:54:53 Film Marketing Passengers (2016) Directed by: Morten Tyldum (The Imitation Game 2014) Writing Credits: Jon Spaihts Cast: Jennifer Lawrence (Aurora Lane), Chris Pratt (Jim Preston), Michael Sheen (Arthur), Laurence Fishburne (Gus Mancuso) Tagline: There is a reason they woke up. A gorgeous looking science fiction film with incredible design and two popular bankable stars. We look at the marketing and influencer campaign and ask whether the comments it was misleading are | |||||||
| 26 Jan 2022 | The one about over-hyped trends, how to be more curious, NFT podcasts and Dog Soldiers - TG64 | 01:13:37 | |||||
The one about over-hyped trends, how to be more curious, NFT podcasts and Dog Soldiers - TG64 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:19 Content Spotlights ROGER: The 7 most overhyped trends of 2022 by Mark Wilson, Fast Company. https://www.fastcompany.com/90707314/the-7-most-overhyped-trends-of-2022 PASCAL: 3 Ways To Train Your Brain To Be More Curious by Art Markman for Fast Company. https://www.fastcompany.com/90712182/3-ways-to-train-your-brain-to-be-more-curious 00:32:33 Marketing Tech and Apps ROGER: It’s all about stock illustrations for your content. Drawkit – icons and more: https://drawkit.com/ Free pngs – photos, emojiis and graphics: https://freepngimg.com/ PASCAL: It’s all about podcasting, again! Rode has released two new microphone solutions: Rode Videomic GO II https://www.youtube.com/watch?v=JJhb3rqRN3M Rode Wireless GO II https://www.youtube.com/watch?v=coSxxNIcHCs Amazon Music and Stitcher can help promote your podcast, you just need to ask https://form.jotform.com/212855057995065 00:41:07 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:10 Creator Shout Outs ROGER: Be a Better Speaker – Podcast with Graham David https://podcasts.apple.com/us/podcast/be-a-better-speaker/id1472767820?uo=4Be PASCAL: Andy Storch, business consultant, speaker and author of ‘Own Your Career’, host of the new podcast series ‘My NFT Journey’ https://open.spotify.com/show/7LdXHXA4dvOdua74BSqpAh 00:54:07 Film Marketing Dog Soldiers (2002) A routine military exercise turns into a nightmare in the Scotland wilderness. Director: Neil Marshall Writer: Neil Marshall Stars: Sean Pertwee, Kevin McKidd, Emma Cleasby Tagline: A bitch of a Werewolf movie We celebrate the 20th Anniversary of one of the best werewolf movies of all time. Whilst there is little material available online about the marketing that went with the launch of the film, the... | |||||||
| 23 Mar 2022 | The one about banner ads, film making mistakes, Women in Tech eBook and The Rings of Power TV series - TG71 | 01:16:47 | |||||
The one about banner ads, film making mistakes, Women in Tech eBook and The Rings of Power TV series - TG71
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:12 Content Spotlights ROGER: 31 Must-Click Banner Ads in 2022 (& Why They’re So Successful) by Suzanne Bertuy on Smart Blogger: https://smartblogger.com/banner-ads/ PASCAL: 10 Common Mistakes New Filmmakers Make & How to Avoid Them by Ryan Connolly for Film Riot: https://www.youtube.com/watch?v=A0FPIq1izs8
00:29:27 Marketing Tech and Apps ROGER: It’s all about selling your stuff online Old CDs, DVDs, Blu Rays and mobile tech – Music Magpie: https://www.musicmagpie.co.uk/ Clothes – Vinted - https://www.vinted.co.uk/ PASCAL: It’s all about your next online brochure PDF To Flipbook Converter https://heyzine.com/ with different page flip effects for online magazines, catalogs, brochures, reports, restaurant menus and more. Create interactive online catalogue https://www.publitas.com/ insert extra product details and add shopping cart directly from the catalog.
00:38:47 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:47:10 Creator Shout Outs ROGER: Andrea Burns for Tenx9 Story shows: https://www.linkedin.com/posts/andrea-burns-10_tenx9-newry-activity-6910286086787194880-qzJh PASCAL: Richard Tubb, MSP consultant and speaker, author of the ‘Women in Tech’ ebook https://www.tubblog.co.uk/women-in-tech-e-book-for-iwd2022/
00:52:23 Film Marketing THE RINGS OF POWER (2022) Producers: J. D. Payne and Patrick McKay for the streaming service Prime Video Directors: Waune Yip, J.A Bayona, Charlotte Brändström Music by: Felix Erskine (trailer) Howard Shore and Bear McCreary for TV series (YES!!) or just a rumour Strapline: A grand journey is defined by its travelers. The Lord of the Rings: The Rings of Power arrives September 2, 2022. Amazon bought the television rights for The Lord of the Rings for US$250 million in November 2017, making a five-season production commitment worth at least US$1 billion. This would make it the most expensive television... | |||||||
| 16 Jun 2021 | The one about Hybrid Working, Memorable Customer Experiences and The Silence of the Lambs - TG45 | 01:24:54 | |||||
The one about Hybrid Working, Memorable Customer Experiences and The Silence of the Lambs - TG45 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:01 Content Spotlights ROGER: 8 Steps to Delivering a Consistently Memorable Customer Experience by Martin Zwilling, Inc Magazine Online. https://www.inc.com/martin-zwilling/8-steps-to-delivering-a-consistently-memorable-customer-experience.html PASCAL: How To Make The Right Decisions About Hybrid Working by Zoe Amar FCIM , Founder and Director, Zoe Amar Digital for digitalleaders.com https://digileaders.com/how-to-make-the-right-decisions-about-hybrid-working/ 00:34:39 Marketing Tech and Apps ROGER: It’s all about Adobe CC Adobe Creative Cloud renewal offers: https://www.adobe.com/uk/creativecloud.html Adobe Spark (Page, Post and Video): https://www.digitalcameraworld.com/features/download-adobe-spark-for-free-get-the-starter-and-premium-versions-of-adobe-spark-without-paying-a-penny PASCAL: It’s all about building your career path Coursera.org free courses to add to your skills and competencies from worldwide brands: https://www.coursera.org/courses?query=free Futurelearn.com free courses from leading UK universities and experts: https://www.futurelearn.com/courses 00:46:41 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:57:36 Creator Shout Outs ROGER: Steve Bonthrone – fitness expert for the over 40s. Fitness tips videos. Instagram and LinkedIn. Daily run photos. https://www.linkedin.com/in/stevenbonthrone/ PASCAL: One Skill the founder and owner of YouTube channel: One Skill PowerPoint Tutorials sharing top tips to transform your PowerPoint presentations. https://www.youtube.com/user/1OneSkill 01:03:30 Film Marketing THE SILENCE OF THE LAMBS (1991) A terrifying, Oscar winning performance by Anthony Hopkins as serial killer, Hannibal Lecter. The Silence of the Lambs is based on the 1988 novel by Thomas | |||||||
| 21 Apr 2021 | The one about is it too late to start YouTube? Writing prompts, best webcams and the film, “The Game” - TG37 | 01:11:49 | |||||
The one about is it too late to start YouTube? Writing prompts, best webcams and the film, “The Game” - TG37 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:36 Content Spotlights ROGER: Five Common Presentation Shortfalls (And How to Fix Them) by Saad Belda, Entrepreneur: https://www.entrepreneur.com/article/368646 PASCAL: Is it Too Late to Start YouTube in 2021? Yes and No… Here’s Why by Sean Cannell from Think Media https://www.youtube.com/watch?v=5PQIGUZ_JkQ 00:29:36 Marketing Tech and Apps ROGER: It’s all about writing prompts Lots of writing exercises: https://writingexercises.co.uk/index.php Want a writing challenge that could win you some cash? https://vocal.media/challenges PASCAL: It’s all about your next webcam Razer Kiyo Pro for live streaming in low light https://www.razer.com/gb-en/streaming-cameras/Razer-Kiyo-Pro/RZ19-03640100-R3M1 Logitech C930e for great looking video meetings https://www.logitech.com/en-gb/products/webcams/c930e-business-webcam.960-000972.html 00:41:28 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:07 Creator Shout Outs ROGER: Nat Berman| Performance Coach | Video take down of LinkedIn DM sellers: https://www.linkedin.com/posts/nathanielberman_are-you-that-annoying-person-who-connects-ugcPost-6785881755741151232-veha PASCAL: Mark Asquith and Garry Aylott hosts of Spark Of Rebellion, recently published episode 100(!!) of their fun Star Wars podcast https://www.sparkofrebellion.com/ 00:54:50 Film Marketing THE GAME (1997) It is the story of Nicholas Van Orton (Michael Douglas) a wealthy investment banker who is given a mysterious gift on his 48th birthday by his wayward brother Conrad (Sean Penn) —participation in a game that "makes your life Fun”. Quickly his controlled life is turned upside down and he becomes unable to distinguish between the game and reality. Hints of a large conspiracy at play. Directed by David Fincher: Alien (1992), Seven (1995), Fight Club (1999) Zodiac (2008) The Social Network (2010) Gone Girl (2014) The first trailer for the film only featured voices over a movie of a puppet being manipulated by strings. Intriguing. (Source: imdb.com) About Two Geeks and A Marketing... | |||||||
| 10 Aug 2022 | The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83 | 01:16:08 | |||||
The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:14 Content Spotlights ROGER: Do you have a strategy worthy of a brief? These three questions will tell you by Mark Ritson, Marketing Week: https://www.marketingweek.com/ritson-strategy-brief-three-questions/ PASCAL: Biggest Misconception Filmmakers Have About Marketing Their Movies by J. Horton for Film Courage: https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/
00:30:58 Marketing Tech and Apps
ROGER: It’s all about feedback. Getting customer feedback - Mopinion: https://mopinion.com/ Ad creation, tracking and feedback: Plai Marketing: https://apps.apple.com/us/app/plai-marketing/id1458128279
PASCAL: It’s all about alternatives to G4A Clarity by Microsoft https://clarity.microsoft.com/ easy-to-use tool that captures how real people actually use your site. Amplitude https://amplitude.com/ know and predict which combination of features and customer actions in the product page translate to sales
00:37:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:06 Creator Shout Outs ROGER: Victoria Taylor – Founder Member of the World Experience Organization: https://www.linkedin.com/company/wxo/ PASCAL: Launchpad Associates Blog with Beverly Sherratt and Jo Cameron https://www.launchpadassociates.co.uk/news-views/
00:46:41 Film Marketing The Shallows (2016)
Director: Jaume Collet-Serra (known for directing the horror films House of Wax (2005), Orphan (2009) Unknown (2011) ) Writer: Anthony Jaswinski Music: Marco Beltrami Stars: Blake Lively and Stephen “Sully” Seagull Taglines: What was once in the deep is now in the shallows.
Not a Jaws rip off brought up to date with a CGI shark replacing the beloved rubber version from 1975. This is a completely different kind of shark movie. Exciting, tense and edge of seat scary with some incredible cinematography and landscapes.
We examine the marketing campaign | |||||||
| 08 Jun 2023 | Film Marketing Special with Kate Edwards Talent Manager - TG100 | 00:58:19 | |||||
Film Marketing Special with Kate Edwards Talent Manager - TG100 To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California. This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy. 00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:02:33 Let's go to Los Angeles and meet our special guest Kate Edwards 00:03:32 A week in the life of Kate Edwards 00:06:20 The difference between a manager and an agent? 00:17:46 What made you decide to become a talent manager? A fascinating look back at Kate Edwards' journey and how her interest in acting led to a chance encounter with John Travolta's manager who introduced Kate to film production. And the rest, as they say, is history! 00:25:50 How do you decide on who you will look after as a manager? Another insight into the world of talent management, from being approached directly to spotting opportunities and taking the initiative. 00:30:25 Being on the set of Dirty Dancing and other stories 00:32:53 How Kate Edwards got involved with the Patrick Swayze and John Travolta documentaries 00:36:35 Memories from the movie 'Ghost' starring Patrick Swayze, Demi Moore, Whoopi Goldberg 00:42:00 Let's talk about film marketing: premieres, photo shoots, press tours, screenings, and more 00:45:47 Spotlight on: Will Patton and sustaining a career over several decades 00:48:26 Film projects to watch out for 00:50:38 The Film Marketing Fun Quiz! If you could have a Zoom call with a film director (past or present) who would it be? If you could remake a classic, which film would it be? What is your go-to movie when you need cheering up? What is the first movie you saw on the big screen? And the last? Which band or artist would you invite to play for you and your friends at your birthday party? 00:55:56 Final words and farewell About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Please subscribe and leave comments and suggestions in the usual places. Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/ Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||||||
| 03 Aug 2020 | The one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03 | 01:01:04 | |||||
The one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:51 Content Spotlights GDPR: what have we learned so far and where is data protection law going? https://econsultancy.com/gdpr-learned-since-introduction-future-data-protection-law/ Deloitte and YouGov Plc Survey: 3 in 5 consumers have used more local stores and services during pandemic 00:22:54 Marketing Tech and Apps Pascal: Anchor.fm - https://anchor.fm/ Audacity - https://www.audacityteam.org/ Roger: TubeBuddy - https://www.tubebuddy.com/ Hemingway Editor - http://www.hemingwayapp.com/ 00:33:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:21 Creator Shout Outs Pete Everitt – Marketing Development Podcast – Passed the 100th episode! https://www.peteeveritt.com/podcast/ Aileen Smith – Article: Is your personal health on your business plan https://www.thehealthheroine.com/personal-health-on-your-business-plan Alison Edgar – Article: Employment is like Musical Chairs https://www.linkedin.com/pulse/employment-like-musical-chairs-alison-edgar-fism Madalyn Sklar #TwitterSmarter weekly Twitter Chat https://twitter.com/MadalynSklar 00:42:54 Film Marketing This week we talk The Lord of the Rings trilogy. How Peter Jackson the producer used early vlogging and other marketing techniques to woo three different target audiences. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast... | |||||||
| 03 May 2023 | The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99 | 01:18:05 | |||||
The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:03:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:50 Content Spotlights ROGER: Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw
PASCAL: AI Generated Content Is The New Floor by Rand Fishkin founder of Sparktoro: https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/
00:27:08 Marketing Tech and Apps
ROGER: It’s all about BlueSky and Windows:
How to Bypass Windows 11 Requirements: https://www.lifewire.com/bypass-windows-11-requirements-7481105
PASCAL: It’s all about inspiration for your website
Refresh your website layout with Relume Templates Library https://library.relume.io/ with access to the world’s largest library of Webflow components. Get some new design ideas for your webpages from about us to pricing, FAQs, sign-up, etc. with Treasite https://www.treasite.com/
00:38:36 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:44:58 Creator Shout Outs ROGER: Maria Franzoni – Speaking Business Academy: https://www.linkedin.com/in/maria-franzoni/ PASCAL: Aileen Smith and Karen Campbell, co-hosts of the ‘She Runs Eats Performs Podcast’ series https://www.linkedin.com/company/she-runs-eats-performs-podcast/posts/
00:51:52 Film Marketing
TREMORS (1990)
Directors: Ron Underwood Writers: S.S. Wilson, Brent Maddock (also producers) Producer(s): Ellen Collett, Ginny Nugent, Gale Anne Hurd Music by: Ernest Troost and Robert Folk Creature Effects:... | |||||||
| 25 Oct 2023 | The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108 | 01:17:41 | |||||
The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:05:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:52 Content Spotlights ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/ PASCAL: Marketing Is 85% of Success – Dr. Jordan B Peterson interviewed by Nicole Arbour https://youtu.be/qGgEF-SlSEU?si=wYMVRYqnTk2cWr_k&t=1314
00:36:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:33 Marketing Tech and Apps ROGER: It’s all about video again
Blackmagic Camera App: https://www.blackmagicdesign.com/products/blackmagiccamera DJI Osmo Pocket 3: https://store.dji.com/uk
PASCAL: It’s all about getting more value from your content
Headliner have launched a free transcription service called Eddy alongside their audiogram and video tool (you can also upgrade to edit your podcast like a word document): https://eddy.headliner.app/dashboard
Convert your articles or presentations into online slideshows and embed them onto your website: https://www.slideshare.net/
00:56:06 Film Marketing Paths of Glory (1957)
Director: Stanley Kubrick Writers: Stanley Kubrick, Calder Willingham, Jim Thompson Stars: Kirk Douglas, Ralph Meeker, Adolphe Menjou, George Macready, Timothy Carey Taglines: Never has the screen thrust so deeply into the guts of war! The most explosive motion picture in 25 years! We review this epic but controversial film which was banned in many countries despite depicting the true picture of corruption in the French military during WWI. The producers knew they were courting controversy but pressed on regardless, giving us one of the finest, if not the grimmest, anti-war films ever made.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online... | |||||||
| 30 Jun 2021 | The one about mobile phone filmmaking, Twitter new Ticketed Spaces and the film Yesterday – TG47 | 01:20:14 | |||||
The one about mobile phone filmmaking, Twitter new Ticketed Spaces and the film Yesterday – TG47 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:33 Content Spotlights ROGER: How To Make EPIC iPhone Videos: Setup + Demonstration – video by Thomas Alex Norman: https://youtu.be/lP8-qMHbChA PASCAL: Be the first to try Ticketed Spaces and Super Follows by By Ellen Havlicek and Esther Crawford from Twitter Media: https://media.twitter.com/en/articles/blogs/2021/be-the-first-to-try-ticketed-spaces-and-super-follows?s=03 00:29:34 Marketing Tech and Apps ROGER: It’s all about improving your mobile phone video: Manfrotto mini-tripod: https://www.manfrotto.com/uk-en/pixi-mini-tripod-red-mtpixi-rd/ and phone clamp: https://www.manfrotto.com/uk-en/pixi-clamp-for-smartphone-with-multiple-attachments-mcpixi/ Mobile phone gimble: https://www.dji.com/uk/om-4 PASCAL: It’s all about using movie clips and samples for your next audio/video content https://yarn.co/ search for a word or a phrase from a famous movie or TV show and download clips https://www.playphrase.me/ a site for cinema archeologists with a database of nearly 2 millions phrases 00:42:38 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:52:57 Creator Shout Outs ROGER: Tom Bailey Flow & Grow Podcast (7 questions in 7 minutes) https://www.succeedthroughspeaking.com/blog PASCAL: Jeff Akin host of the Starfleet Leadership Academy, a ‘Leadership Development Podcast Told Through the Lens of Star Trek https://www.jeffakin.com/ 00:58:41 Film Marketing Yesterday (2019) Everyone in the world has forgotten the Beatles. Everyone except Jack... Written by Richard Curtis and directed by Danny Boyle this is NOT a jukebox musical based on Beatles songs it’s a science fiction movie which showcases Beatles music. You’ll be singing along and punching the air and mesmerised by the performances of Himesh Patel, and Lily James in a career best. The marketing focused on the music and not the sci-fi elements which might have led people to believe it was indeed a jukebox musical. The posters were striking and | |||||||
| 18 Nov 2020 | The one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19 | 00:57:14 | |||||
The one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:38 Content Spotlights ROGER: Why aiming for perfection will make you a worse marketer. By Molly Fleming, Marketing Week. https://www.marketingweek.com/nationwide-cmo-perfect-marketer-plan/ PASCAL: Self-proclaimed underdog Yorkshire Tea finding its brand voice by Rebecca Stewart, Trends Editor at The Drum 00:19:43 Marketing Tech and Apps ROGER: Driver Easy. Update and fix PC driver issues. https://www.drivereasy.com/ Elgato Screen link: https://www.elgato.com/en/gaming/screen-link PASCAL: it’s all about data storage CC Cleaner – find and delete all junk and unused files from your pc computer https://www.ccleaner.com/ccleaner mac version is also available https://www.ccleaner.com/ccleaner-mac Google Mail - Top tip to clear old emails: type has:attachment larger:10MB in the search box at the top of the Gmail window on your desktop or laptop web browser. 00:28:18 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:34:08 Creator Shout Outs PASCAL: Deepa Natarajan – Executive Coach and Speaker about rethinking leadership and achieving your goals with ease and peace of mind. MeetMyPotential is a coaching programme, a podcast show and now a YouTube Channel: https://www.youtube.com/channel/UCVEL7SP0kECX1ucjxhnyITg ROGER: Alex Curtis | PODCAST | Advisers Assemble: https://theleadengine.co.uk/lead-generation-financial-services-podcast/ 00:38:46 Film Marketing This week we talk about The Lost Boys. Joel Schumacher set out to make the coolest Vampire film ever made and it became a 1980 icon. Great costumers, hairstyles, motorbikes and 80s hit songs create an unbeatable package of horror film entertainment. Didn’t we all want to be a vampire after watching this? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission... | |||||||
| 23 Jun 2021 | The one about being a better leader, empathy over audio, humorology and the film, Snatch - TG46 | 01:26:49 | |||||
The one about being a better leader, empathy over audio, humorology and the film, Snatch - TG46 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:29 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:36 Content Spotlights ROGER: ‘If You Say These 5 Phrases Often, You're a Better Leader Than You Think: Using them regularly will result in an increase in trust’ by Marcel Schwantes, Inc Magazine: https://www.inc.com/marcel-schwantes/if-you-say-these-5-phrases-often-youre-a-better-leader-than-you-think.html PASCAL: ‘You can’t show empathy over email’: Business leaders turn to internal podcasts to stay connected with workforces’ by Jessica Davies, UK Editor at DigiDay.com: 00:31:19 Marketing Tech and Apps ROGER: It’s all about quality Moleskine Timepage – Quality Calendar App - https://apps.apple.com/us/app/timepage-by-moleskine-studio/id989178902 Moleskine Journey – Quality Lifestyle and Planning App - https://apps.apple.com/us/app/moleskine-journey/id1489704689 PASCAL: It’s all about highlighting your mouse cursor in your next video tutorials: For Mac users - Mouseposé by Boinx https://boinx.com/mousepose/ For Windows users – Pointer Focus by ETUS http://www.pointerfocus.com/ 00:41:52 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:34 Creator Shout Outs ROGER: Paul Boross – The Humourology Podcast - https://www.paulboross.com/humourology/ PASCAL: The Accuweather podcast series hosted by Dean Devore, Bernie Rayno, Evan Myers and colleagues. A great source of inspiration with its blend of weather news and stories in science, media and history https://www.accuweather.com/podcast 00:58:56 Film Marketing Snatch (2000) Director Guy Ritchie’s second film is a darkly funny London gangster film with an ensemble cast of weird and wonderful, and quite scary, characters. Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo. Starring: Jason Statham (Turkish) Stephen Graham (Tommy) Lennie James (Sol) Vinnie Jones (Bullet Tooth Tony) Brad Pitt (Mickey) Alan Ford (Brick Top) Benicio Del Toro (Franky Four Fingers) Dennis Farina... | |||||||
| 28 Nov 2024 | Live with Roger and Pascal - Ep1: P for... Product, Public Speaking and Precious! | 00:30:34 | |||||
Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious! Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks. We're delighted to present our brand new three segments: 04:42 Marketing Made Simple 14:36 Speakers Corner 21:41 Film Marketing Revisited In this episode, Roger Edwards and Pascal Fintoni answer the following questions: 1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams? 2️⃣ How do you start a career in public speaking, and how can you quickly develop your unique voice? 3️⃣ And 20 years on, what are the marketing lessons from Peter Jackson and The Lord of Rings trilogy? Tune in to discover how to reconnect with the Product of the Marketing Mix, the power of passion in becoming a captivating public speaker, and don't miss their marketing masterclass from Middle-earth! Please subscribe and leave comments and suggestions in the usual places. Roger and Pascal -- Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/ | |||||||
| 10 Nov 2021 | The one about rebranding in the digital era, DJI Action 2 camera, UK Health Radio and “Interview with the Vampire” – TG58 | 01:08:37 | |||||
The one about rebranding in the digital era, DJI Action 2 camera, UK Health Radio and “Interview with the Vampire” – TG58
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:25 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:31 Content Spotlights ROGER: Is the Future Really All That Different by Matt Desmier at TEDxSouthampton: https://youtu.be/DNqPFBCiFjY PASCAL: The Art of Rebranding for the Digital Era by Paul Hiebert for AdWeek: https://www.adweek.com/brand-marketing/digital-era-rebrand-velveeta-screens-tiny-icons/
00:26:49 Marketing Tech and Apps ROGER: It’s all about action cameras. The DJI Action 2 and accessories. Camera. Front screen module. Power Module. Magnetic Lanyard: https://www.dji.com/uk/dji-action-2 PASCAL: It’s all about your next webinar and online resources. https://slidesgo.com/ Free and Premium Google Slides and Microsoft Powerpoint templates across many business categories. https://www.timeline.ly/ Online annotation and commenting tool for YouTube videos, ‘play it, pause it and instantly add a comment’.
00:34:23 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:40 Creator Shout Outs ROGER: Johanna Mayer is a podcast producer and hosts Science Diction from Science Friday. Thanks to Owen Philipson for pointing me at this episode: https://www.wnycstudios.org/podcasts/science-diction/articles/jargon-we-love-to-hate-it PASCAL: UK Health Radio https://www.ukhealthradio.com/ “Real feel good radio”. The first-ever radio station in the world dedicated only to health and wellness founded by Johann Ilgenfritz.
00:49:12 Film Marketing Interview with the Vampire (1994) Director: Neil Jordan Writer: Anne Rice Stars: Tom Cruise, Brad Pitt, Christian Slater, Antonio Banderas This gothic horror masterpiece set in New Orleans and Paris re-defined the vampire genre and features great performances from Pitt and Cruise along with copious amounts of gore. Whilst little information exists about the marketing of the film apart from the trailer and posters, we know that writer Anne Rice objected to Tom Cruise being cast in the role of Lestat. She kicked up a torrent of publicity whilst airing her concerns. Once the film came out she admitted Cruise’s performance was excellent and the film... | |||||||
| 19 May 2021 | The one about the paradox of productivity, work life balance, Elgato Camlink and the film, The Mist - TG41 | 01:16:06 | |||||
The one about the paradox of productivity, work life balance, Elgato Camlink and the film, The Mist - TG41 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:17 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:30 Content Spotlights ROGER: To Get More Done, Embrace the Paradox of Productivity: Why leaving more slack in your days will actually make you more productive, by Jessica Stillman in Inc. https://www.inc.com/jessica-stillman/productivity-scheduling-slack-time.html PASCAL: Chris Ducker, host of Youpreneur.fm podcast series: How to Win at Work & Succeed at Life – An interview with Michael Hyatt. https://youpreneur.com/how-to-win-at-work-succeed-at-life-with-michael-hyatt/ 00:28:45 Marketing Tech and Apps ROGER: It’s all about upping your video quality: Use your DSLR as a webcam via HDMI. https://www.elgato.com/en/cam-link-4k Neewer Keylight LED. https://amzn.to/3eJ7uVR PASCAL: It’s all about using Google’s online checks: Suggestions to improve your mobile experience. https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/ Practical recommendations to enhance your retail site. https://growmystore.thinkwithgoogle.com/intl/en_uk 00:40:10 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:57 Creator Shout Outs ROGER: Richard Rodger: Fireside with Vox Gig Podcast: https://apple.co/3waxa3z PASCAL: Darren Winter, Gemma Walton, Emma Krause| New Podcast Series: ‘LIKE, CLICK, SHARE’ - latest episode: How to Capture and Retain Audiences on Social Media: https://bit.ly/3vNGsSW 00:53:45 Film Marketing THE MIST (2007) “Fear Changes Everything. Belief divides them, mystery surrounds Them, but fear changes everything.” Director: Frank Darabont based on the 1980 novella "The Mist" by Stephen King. The film features an ensemble cast, including Thomas Jane, Marcia Gay Harden, Nathan Gamble, Andre Braugher, | |||||||
| 08 Sep 2021 | The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51 | 01:10:55 | |||||
The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:26 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:27 Content Spotlights ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/ PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul Colligan founder of The Podcast Partnership 00:27:38 Marketing Tech and Apps ROGER: It’s all about video: The DJI Pocket 2 Gimble Camera: https://www.dji.com/uk/pocket-2 DJI Creator Combo – wireless microphone. PASCAL: It’s all about a simple yet powerful podcasting set-up: Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E 00:36:33 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:14 Creator Shout Outs ROGER: Amanda Webb and May King Tsang for their Twitter Space following Amanda’s Friday, “Digital Coffee”. PASCAL: Chris Nightingale, Digital Acquisitions Manager at AO.com and host of the Marketing Mini Bites new podcast series – new episodes every Wednesday at 9am! https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA 00:49:36 Film Marketing The Tomorrow War (2021) Director: Chris McKay (Robot Chicken, The Lego Batman Movie) Starring: Chris Pratt, Yvonne Strahovski, JK Simmons, Sam Richardson, Mary Lynn Rajskub Music: Lorne Balfe (His Dark Materials, Pennyworth, Mission Impossible Fall Out) A stunning time-travel, alien invasion summer action movie released straight onto Amazon Prime. The “White Spike” aliens are well realised and the time-travel plot takes a different approach than you would expect. Arguably the marketing campaign failed to make people aware of the movie outside of the US, but some of the PR initiatives were very creative and created much buzz and anticipation. About Two Geeks and A Marketing... | |||||||
| 13 Sep 2023 | The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106 | 01:07:47 | |||||
The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:04:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:03 Content Spotlights ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Cameron at Launchpad Associates https://www.launchpadassociates.co.uk/company-culture-remote/
00:33:31 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:38:07 Marketing Tech and Apps ROGER: It’s all about retrieving deleted files:
Wondershare Recoverit: https://recoverit.wondershare.net/ Stellar Data Recovery Professional: https://www.stellarinfo.com/
PASCAL: It’s all about media assets and ideas for your next project:
Production Crate https://www.productioncrate.com/ free and chargeable copyright-free music, visual effects, graphics and more!
Graphic Ghost https://www.graphicghost.com/ download free and premium illustrations, vectors, logos, icons, wordpress themes, fonts, mockups, etc.
00:47:27 Film Marketing
Gladiator (2000) Director: Ridley Scott Writers: David Franzoni, John Logan , William Nicholson Stars: Russell Crowe, Joaquin Phoenix, Connie Nielsen, Oliver Reed Music by Hans Zimmer A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery We look at the trailer, posters, TV spots and the early “flash” based website which were part of the marketing campaign for one of the best historical action movies of all time.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments.
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| 19 Apr 2023 | The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98 | 01:15:33 | |||||
The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:20 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:58 Content Spotlights ROGER: Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, In.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html PASCAL: 10 Highlights from Canva Create 2023 - A Brand New Era: https://www.canva.com/newsroom/news/what-happened-at-canva-create-2023/
00:32:29 Marketing Tech and Apps
ROGER: It’s a random selection:
Manage multiple Social Media accounts with NapoleonCat: https://napoleoncat.com/blog/new-improved-social-media-inbox-for-facebook-twitter-instagram-messenger/ Find and share B Roll video on Envato Market: https://videohive.net/
PASCAL: It’s all about better content ideas
Content Ideas: https://contentideas.io/ by Content Studio, curate trending content to get ideas for your next campaigns Namelix: https://namelix.com/ business name generator by brandmark.io, generate a short, brandable business name using artificial intelligence
00:42:34 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:49:40 Creator Shout Outs ROGER: Premiere Gal YouTube Channel for entertaining tutorials on how to use Adobe Premiere Pro: https://www.youtube.com/@PremiereGal
PASCAL: John Crossley and colleagues from London-based Harvard Content Marketing and PR agency – Creators of the '2023 Content Trends Playbook’: https://www.harvard.co.uk/what-trends-are-shaping-content-marketing-in-2023/
00:54:01 Film Marketing
Operation Fortune: Ruse de Guerre (2023)
Director: Guy Ritchie
Writers: Guy Ritchie, Ivan Atkinson, Marn Davies
Stars: Jason Statham (Orson Fortune), Aubrey Plaza (Sarah Fidel), Cary Elwes (Nathan Jasmine), Hugh Grant (Gregg Simmonds), Josh Hartnett (Danny Francesco), Bugzy Malone (J.J Davies), Eddie Marsan (Knighton)
An excellent | |||||||
| 15 Dec 2022 | The one about nailing virtual events, the hype about ChatGPT and Indiana Jones and the Dial of Destiny - TG91 | 01:16:25 | |||||
The one about nailing virtual events, the hype about ChatGPT and Indiana Jones and the Dial of Destiny - TG91
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:24 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:15 Content Spotlights ROGER: Show Your Work – Book by Austin Kleon: https://austinkleon.com/show-your-work/
PASCAL: Are Virtual Events Hurting Your Brand? By Shama Hyder, Founder and CEO of Zen Media for Inc.com: https://www.inc.com/shama-hyder/virtual-events-hurting-brand-what-should-know.html
00:29:48 Marketing Tech and Apps
ROGER & PASCAL both chose ChatGPT this week! https://openai.com/blog/chatgpt/
00:40:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:48:48 Creator Shout Outs ROGER: Tom Fishburne, The Marketoonist: https://www.marketingweek.com/marketoonist-on-marketing-babble/ PASCAL: Moira Barnes, sales strategist and coach is hosting 12 Sales Tips in 12 Days - How to Sell in a Recession each weekday until Christmas to help you all sell smarter in 2023: https://www.linkedin.com/in/moirabarnes/ 00:53:09 Film Marketing
INDIANA JONES AND THE DIAL OF DESTINY (2023)
Director: James Mangold Writers: James Mangold, who co-wrote the script with Jez Butterworth and John-Henry Butterworth. Starring: Harrison Ford (of course!) John Rhys-Davies reprises his role as Sallah, and new cast members include Phoebe Waller-Bridge (Helena, Indy’s God Daughter) Antonio Banderas, Shaunette Renée Wilson, Thomas Kretschmann, | |||||||
| 02 Nov 2022 | The one about mobile film making, local search developments, the Insta360 Webcam and the film “Red Sparrow” - TG88 | 01:19:27 | |||||
The one about mobile film making, local search developments, the Insta360 Webcam and the film “Red Sparrow” - TG88
00:00:00 Introduction Here are your hosts, Roger and Pascal.
00:02:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:49 Content Spotlights ROGER: iPhone 14: Everything You Need to Know About Making Videos – Tyler Stalman: https://youtu.be/p3YPgituooE PASCAL: 9 Local Search Developments You Need to Know About from Q3 2022 by Miriam Ellis for Moz.com: https://moz.com/blog/q3-2022-local-search-developments?
00:28:28 Marketing Tech and Apps ROGER: Insta360 AI-Powered Webcam – finally a modern webcam with the features of many action and gimbal cameras. 4K and hand-gestures and white board markers. There’s SO much to talk about: https://www.insta360.com/product/insta360-link
PASCAL: It’s all about stimulating your imagination. Also Asked https://alsoasked.com/ find the question people also asked online beyond the obvious ones. Snipd https://www.snipd.com/ find, save and share highlights from your favourite podcasts.
00:42:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:48:12 Creator Shout Outs ROGER: Calvin Dyson – YouTube Channel dedicated to reviewing and analysing the Bond movies: https://www.youtube.com/user/calvindyson PASCAL: Jon Clark Managing Partner and chief SEO at Moving Traffic Media, author of the ‘110 Top SEO Tools That 100% Free’ for Search Engine Journal: https://www.searchenginejournal.com/top-free-seo-tools/302553/
00:53:08 Film Marketing Red Sparrow (2018) Director: Francis Lawrence Writers: Justin Haythe(screenplay), Jason Matthews (book) Stars: Jennifer Lawrence, Joel Edgerton, Matthias Schoenaerts, Jeremy Irons. Ballerina Dominika Egorova is recruited to 'Sparrow School,' a Russian intelligence service where she is forced to use her body as a weapon. Her first mission, targeting a C.I.A. agent, threatens to unravel the security of both nations. We look at the marketing campaign that treads carefully around the subjects of exploitation and international relations and gives this cinematically breathtaking film a simple yet effective launch.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is... | |||||||
| 27 Sep 2023 | The one about The Best Of ‘In The News’ (Part 1) – January to June 2023 | 01:13:47 | |||||
Bonus Episode: The one about The Best Of ‘In The News’ Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni. #marketingnews #marketingideas #marketingtips #videomagazine 👋 Welcome to a special bonus episode, a look back at the main news and events from the world of marketing in the first half of 2023. 📰 In this omnibus edition of ‘In The News’ segments from our audio and video magazine , you can expect frank reactions, expert views and practical advice inspired by the many campaigns, successful and otherwise, implemented by brands and corporations. Enjoy! Roger Edwards and Pascal Fintoni 00:00:00 Introduction - Here are your hosts, Roger and Pascal. 00:00:18 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: TikTok becoming a search engine, short videos are the way to go, podcast listening figures, online networking practices, AI used for customer service first, low-cost interactivity is up, free-ads supported streaming.
00:12:54 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Blue Monday PR stunt, Spotify laying off staff, families spending budget down, prices going up, new paid subscription for Twitter, marketing budgets increased, McDonald’s raising eyebrows, Netflix adding more subscribers.
00:26:31 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Boots new marketing campaign, Morrison’s cutting prices, Costa Coffee has a new CEO, return to the office, best before dates labels, brand awareness on the up, social media still a favourite, crisis fatigue a real challenge. 00:37:36 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: BBC employees delete TikTok, responsible drinking campaign, John Lewis ownership model, phone providers merging, international travel push, Greggs best loved brand, OpenAI releasing ChatGPT4.
00:53:10 𝗠𝗮𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Twitter false advertising, Bud Light marketing disaster, Dame Judi Dench helping you save money, The Co-op offering price discounts, Pets At Home brands consolidation, Pret A Manger in India, BrewDog gold can competition is back!
01:02:33 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Inflation falling but consumer looking for lowest prices, time spent on social media down, marketing is about humanity, Lidl vs Tesco club cards, memorable brand slogans, actors behind marketing agency, Netflix launches The Witcher Maze. 🤔 Q: what do you make of the first-half of 2023 from a marketing perspective? 🤔 Q: do you have marketing news you would like to mention? Add them to the comments! 🤔 Q: do you have predictions and thoughts about what the next 6-12 months will be like for marketers, customers and media platforms? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments.
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