Trial Lawyer Nation (Michael Cowen)

Once you start getting big results, then people give you more opportunities to do bigger cases. But as a new lawyer, how do you begin getting big results?

In this episode of Trial Lawyer Nation, host Michael Cowen welcomes Odalys Lopez, an up-and-coming lawyer at Cowen Rodriguez Peacock, who shares insights on being a new lawyer. 

Tune in as Michael and Odalys discuss the firm’s strategies to develop lawyers, including doing “workdays” on cases, attorney development meetings, and 3pm trainings on Fridays. The conversation also covers how to alleviate clients’ nerves before defending depositions, why you should treat the truck driver on the other side of the case with respect (rather than hostility) to serve your case better, and why Michael started the tradition of having a celebratory dinner at trial the night before closing.   

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com.  

Featured Guest

Name: Odalys Lopez

About: Odalys is an associate attorney at Cowen Rodriguez Peacock. She joined the firm in December of 2021.

Odalys was born and raised in Mission, Texas. She first moved to San Antonio to obtain her undergraduate degree in Philosophy from St. Mary’s University in December of 2017. Odalys chose to stay at St. Mary’s to attend St. Mary’s School of Law, graduating Cum Laude in May of 2021.

While in law school, Odalys interned at an insurance defense firm, giving her a unique and valuable perspective on Cowen Rodriguez Peacock cases. She also served as a student attorney for the Criminal Justice Clinic at the Center for Legal and Social Justice, where she provided pro bono representation to community members.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Renowned trucking accident lawyer Joe Fried tried the second case in the nation and the first in Georgia to test Amazon’s claims that it has no responsibility for its drivers’ conduct.

The result was a $16.2 million verdict against Amazon for pain and suffering endured by his client’s son, an 8-year-old boy who was run over by a delivery van. As Joe explains to host Michael Cowen, the groundbreaking case offers unique teaching opportunities for plaintiffs’ lawyers. Among the successful strategies: his team’s focus on exposing how the driver was himself a victim of Amazon, which places drivers under immense pressure. “The jury agreed with us on that in that regard.”

Both Joe and Michael will share their insights about trucking accident law this fall.

First, Joe will discuss the Amazon case at the Academy of Truck Accident Attorneys Annual Symposium, to be held in Nashville from September 25 to 27. 

Then, Joe and Michael will join the faculty at TLU Vegas, October 16-19 at Caesars Palace. Joe will present about the case, and Michael will lead a masterclass on trucking. 

Featured Guest

Name: Joe Fried   

About: Joe Fried is one of the original truck accident lawyers in the country and is widely recognized as a top attorney in the field. He is credited with developing many of the best practices used by lawyers nationally in truck accident investigation and truck accident litigation.

Company: Fried Goldberg LLC  

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some...

Jury trials can be notoriously unpredictable, even when the facts are in your favor. To be successful at trial, attorneys need to do more than just rehearse their opening and closing statements. They also need to know how to influence the jury.

On this episode of Trial Lawyer Nation, Michael Cowen is joined by nationally recognized trial consultant and the author of several trial guides, Eric Oliver. Applying over 40 years of experience and his background in marketing and persuasion, Eric shares strategies and techniques that trial lawyers can use, such as storytelling, reverse sequencing, and the use of nonverbal communication, to engage and persuade the jury. Eric and Michael also discuss things such as confirmation bias and what lawyers need to be aware of so as not to alienate the jury. 

Tune in to gain valuable insight and tips on how to present your case more like a story to persuade the jury. 

Featured Guest

Name: Eric Oliver

About: Eric Oliver is a seasoned trial consultant with over 40 years of experience in the field. A nationally recognized trial consultant, Eric specializes in leveraging persuasion and perception of facts to influence legal decision-making. His expertise lies in working with trial attorneys and assisting them in presenting well-developed case stories that effectively sway decision-makers, both inside and outside the jury box. His books are available at Trial Guides. 

Company: Metasystems Consulting LTD.

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

It’s that time of year again. What do we want 2024 (and beyond) to look like and how are we going to make it happen? At Cowen | Rodriguez | Peacock, it all starts with goals.

But, as we’ve all learned by now, all goals are not created equal. How do you identify your goals? Are they long-term or short-term and how do they align with your existing circumstances? Are they specific or general? How do you measure your progress?

On this episode of Trial Lawyer Nation, Michael Cowen is joined by partner Natalie Arledge to discuss goal-setting for 2024 and share some of their goals, including making more money, drafting pattern jury charges, empowering their team to make decisions, and using more visual aids in depositions, hearings, and at trial.

Tune in to join the Trial Lawyer Nation team in setting big, achievable goals for 2024!

Featured Guest

Name: Natalie Arledge  

About: Natalie Arledge was born and raised in San Antonio, Texas. She graduated cum laude from Baylor University with a B.A. in Political Science and earned her J.D. from Baylor Law School. A partner and trial attorney at Cowen Rodriguez Peacock, Natalie focuses her practice on 18-wheeler and commercial vehicle cases involving death and catastrophic injury.   

Company: Cowen Rodriguez Peacock 

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Can lawyers really get cases from their podcasts? Robert Ingalls built a business banking on just that. In this episode of Trial Lawyer Nation, host Michael Cowen welcomes LawPods CEO and Founder (and recovering lawyer) Robert Ingalls to discuss how lawyers are using podcasts to fuel their businesses and personal brands.

Podcasts have the ability to create an immediate connection between the hosts and their audiences. Informal conversations on a podcast give lawyers a unique opportunity to convey emotion and build rapport with their listeners, an area where corporate videos and other promotional materials often fall short.

Tune in to learn how to use your podcast to establish yourself as an authority, nurture leads, boost the size of your network, and turn your podcast into a content marketing machine.

Featured Guest

Name: Robert Ingalls | LinkedIn

About: Robert is a recovering attorney, speaker, and the Founder and CEO of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help busy lawyers produce and promote branded podcast content that builds relationships and drives revenue. He’s also a dedicated husband, #GirlDad, and avid longboard skateboarder.

Company: LawPods

Connect: LinkedIn | Facebook | Instagram | Twitter/X

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

For trial lawyers seeking to level up in their trucking law practice, Cowen’s Big Rig Bootcamp is an unmissable opportunity.

In this bonus episode of Trial Lawyer Nation, host Michael Cowan is joined by Isabella Santellan, marketing director at Cowen Rodriguez Peacock to preview Big Rig Bootcamp. At Big Rig Bootcamp, you’ll take a deep dive into the trucking industry’s intricacies, including how companies use telematics (Michael’s firm bought a telematics system and currently has an expert on the road using it now!).  

The seminar will also show Michael’s strategies for how to put on the most persuasive direct expert testimony from a liability expert, show how you can make the insurance company pay when they claim there’s no coverage (or find other sources of recovery), discuss when to do (or not do) an inspection of the vehicles, and more!  

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com.  

Michael’s firm is growing! Cowen Rodriguez Peacock is looking for 2 mid-level associates with 3-5 years of civil litigation experience.  Listen to the episode for more information on how to apply!

Featured Guest

Name: Isabella Santellan

About: Isabella Santellan is the Marketing Director at Cowen Rodriguez Peacock. She was born and raised in San Antonio, TX. Isabella earned her B.B.A in Business Management from the University of Texas at San Antonio and is currently working on her M.B.A at Texas A&M University-San Antonio. As the Marketing Director, Isabella runs the firm’s social media, helps plan events, and works to ensure they provide an unforgettable experience to everyone they work with. In her free time, Isabella enjoys traveling, golfing, and spending time with her family. 

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

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Marketing a law practice is different from other types of businesses, due to things such as unique ethical considerations and the referral aspect.

On this episode of Trial Lawyer Nation, Michael Cowen is joined by Gyi Tsakalakis, President and Co-Founder of AttorneySync, a digital legal marketing agency. A former trial lawyer from Southeast Michigan, Gyi is also the co-host of the Lunch Hour Legal Marketing podcast.   

Tune in to hear Gyi’s practical tips on how you can more effectively market and promote your law firm, both online and through more traditional channels, including if you’re working with a limited budget. Gyi also covers the importance of building relationships in the local community, how to ask for reviews, and how to gain a competitive edge.  

Featured Guest

Name: Gyi Tsakalakis 

About: Gyi Tsakalakis is a lawyer, entrepreneur, and co-founder of AttorneySync, as well as the co-host, along with Conrad Saam, of the Lunch Hour Legal Marketing podcast.

Company: AttorneySync

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Trying cases is an evolving process. And if you’ve been doing the same thing for 25 years, you’ve probably been doing something wrong for the past 24 years. From shorter jury attention spans, to Zooming in experts, to condensing information, and incorporating more visuals, courtroom trial techniques and jury expectations have changed significantly following COVID. 

On this episode of Trial Lawyer Nation, host Michael Cowen speaks with Ed Ciarimboli, a trial lawyer out of Pennsylvania who’s tried close to 100 cases since the beginning of his career. 

Tune in to hear Ed share how his approach to trials has changed in the post-COVID world and get his tips on how to adapt your trial strategies to “move the needle toward victory.” And how can you overcome the fear of losing cases? Get comfortable with yourself and realize that there are things that you can control and things you can not. 

Featured Guest

Name:  Ed Ciarimboli 

Ed Ciarimboli is a founding partner in the Eastern Pennsylvania law firm of Fellerman & Ciarimboli Law P.C. Ed concentrates his practice on trucking and auto collision and medical malpractice litigation. He is Board Certified by the Academy of Truck Accident Attorneys and Board Certified in Truck Accident Law by the National Board of Trial Advocacy. Ed has been selected for inclusion in the Pennsylvania Super Lawyers® list every year since 2008.

Ed graduated from Wilkes University with a dual degree in political science and engineering and applied science. He earned his J.D. from Duquesne University School of Law. After graduating from law school, Ed served as a law clerk to the Luzerne County Court of Common Pleas and the U.S. District Court for the Middle District of Pennsylvania.

Company:  Fellerman & Ciarimboli Law P.C.

Connect:  LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored...

From October 16 to 19, Caesars Palace will be the site of Trial Lawyers University, an in-depth educational opportunity for lawyers who want to sharpen their skills, network, and perhaps – if they’re brave – belt out tunes at a karaoke bar.

Trial Lawyers University founder Dan Ambrose offers a preview of what’s in store at TLU Vegas during this conversation with host Michael Cowen. He explains how he has designed the conference so that participants have training choices that suit their knowledge gaps and goals. “I try to put my heart and soul into it,” Dan says of the rigorous planning. “Just like you put your heart and soul into a trial. Every conference is like my trial.”

Want to attend TLU Vegas? Register here. 

Featured Guest

Name: Dan Ambrose

About: Dan is a Las Vegas-based personal injury attorney who launched Trial Lawyers University during the pandemic. The next conference, TLU Vegas, will be held from October 16 to 19 at Caesars Palace.

Company: Trial Lawyers University

Connect: TLU on X, Facebook, Instagram & LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Think of focus groups as macro – exposing holes in the case and main issues from the jurors’ perspectives. Think of big data as micro – revealing the win rate, the ask, the possible outcome in terms of money.

In her second visit to Trial Lawyer Nation, Jessica Brylo, owner and lead litigation consultant at Trial Dynamics, outlines the utility of both tools. The conversation with host Michael Cowen dovetails with Jessica’s first appearance on the show, when she shared her insights about how jurors make decisions and how to frame cases persuasively. In this visit, Jessica discusses when and what to expect in hiring a consultant. She also previews her three programs at the upcoming TLU Vegas: lectures on focus groups and case framing and a workshop on case framing, where participants will actually work through a case. 

Email Jessica to learn more about how she can help you.

Featured Guest

Name: Jessica Brylo

About: Jessica Brylo is the owner and lead litigation consultant at Trial Dynamics, a national litigation consulting firm dedicated to plaintiff’s civil and criminal defense cases. She specializes in case framing, jury research, focus groups, mock trials, big data studies, opening statement development, witness preparation, and jury selection. Over the past two decades, Jessica has spoken to thousands of jurors and conducted hundreds of mock trials, the results of which she uses to guide case strategy and framing on cases ranging from soft tissue injuries to nine-figure catastrophic injury cases and multi-billion dollar class-action lawsuits.

Company: Trial Dynamics on Instagram

Connect: Email | LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with

Losing is what helps us develop as trial lawyers. If you quit too early after losing a case, you will never know the success you could have had.

On this episode of Trial Lawyer Nation, Michael Cowen speaks with renowned trial lawyer and highly influential author, Rick Friedman. Rick has won multiple nine-figure verdicts, including a verdict against Monsanto for $72 million. What is the secret to Rick’s success? Getting out of his own way.

Tune in to learn more about how to frame “moral truth” for the jury and how “uncomfortable facts” can become good facts by controlling the narrative.

Featured Guest

Name: Rick Friedman

About:   Rick Friedman is a partner at Friedman | Rubin who built his reputation representing regular people and small businesses injured by large corporations and government entities. He has won large verdicts in difficult cases in the fields of personal injury, defamation, insurance bad faith, and business torts. His books are considered essential reading among trial lawyers and include: Rules of the Road, Polarizing the Case, Becoming a Trial Lawyer, The Elements of Trial, and The Way of the Trial Lawyer. 

Company:  Friedman | Rubin, PLLP | LinkedIn

Connect:  LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by

Lay witnesses. Whether you call them eyewitnesses, ‘before and after’ witnesses, or damages witnesses, you need them to help you make your case. And sometimes the most unexpected ordinary people can be the greatest witnesses. 

“There's obvious ones like the spouse or the children or family members of your plaintiff. But beyond that, there's coworkers, there's neighbors, there's the pastor, there's the guy that runs a corner store at the end of the block, their kid’s teacher…it could be a whole universe of people out there.”

On this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock explore how to identify potential lay witnesses and the importance of building trust with these witnesses to ensure that they feel comfortable disclosing pertinent information. They also examine the importance of obtaining visual evidence, such as photos and videos, to make events more real for jurors. But when it comes to getting these lay witnesses, lawyers have to be willing to do the legwork.

Tune in to gain valuable insights and strategies for building a compelling case through effective lay witnesses.

Featured Guest

Name: Malorie J. Peacock

About: Malorie J. Peacock is a Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas and received her J.D. from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

In this week’s episode, Michael Cowen and Malorie Peacock discuss the importance of accurately valuing personal injury and wrongful death cases by considering all relevant factors, such as medical bills, future treatments, and insurance coverage. They recommend lawyers form round table discussions and mastermind groups to share insights and improve their negotiation skills. The hosts also challenge the idea that sending a demand letter appears weak, highlighting its role as a powerful negotiation tool.

Episode Highlights 

[01.11] Accurately valuing personal injury cases: The hosts emphasize the importance of accurately valuing personal injury cases to ensure that clients receive fair compensation for their injuries.

[06.12] Considering all relevant factors in case valuation: Correctly valuing a case requires considering all relevant factors, including liability, damages, insurance coverage, and potential jury verdicts

[08.11] The importance of gathering sufficient information: Engaging in settlement negotiations without adequate information can result in missed opportunities, undervaluing or overvaluing a case, and a less favorable settlement outcome

[11.07] Challenging the notion that sending a demand letter is weak: Sending a demand letter can be a powerful negotiation tool that can demonstrate a lawyer's confidence in their case and their willingness to fight for their client's rights

[20.23] The round table approach to case valuation: The round table allows for a more comprehensive analysis of a case and helps lawyers prepare a stronger negotiation strategy.

[30.41] Improving knowledge and skills through mastermind groups: The hosts encourage lawyers to form mastermind groups for improved knowledge and skills. They discuss the benefits of collaborating with other lawyers and provide tips for finding or creating a group. 

[32.39] Using a carefully curated form to identify critical factors: Using a carefully curated form to identify key factors can help lawyers systematically and objectively evaluate a case's strengths and weaknesses, which can lead to a more accurate valuation.

[36.43] The benefits of sharing knowledge within the plaintiff's bar: Plaintiff attorneys shouldn’t see each other as competitors but rather as colleagues who can collaborate and share knowledge to improve their skills and the quality of legal representation for their clients.

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a...

On this episode of Trial Lawyer Nation, host Michael Cowen is joined by Peter Anderson, a former insurance claims manager, renowned trial lawyer, and founder of the Law Offices of Peter M. Anderson. 

They discuss Peter's innovative use of simple props and analogies to convey complex medical information to juries, the importance of being calm and prepared in trials, and the challenges of selecting arguments. They also delve into the significance of empathy and respect in depositions, Peter's approach to calculating damages, and the value of self-care in maintaining a successful legal career. Peter shares insights from notable cases he has worked on, emphasizing the importance of knowing oneself and mastering the art of oration, as well as understanding insurance companies' tracking methods in settlement negotiations.

Featured Guest

Name: Peter Anderson

About: Peter M. Anderson “PMA” is a former insurance claims manager, national trial tactics lecturer, and expert dirt bike racer. He has tried jury trials every year for two decades, and during this time he’s won over 96% of his jury trials. Attorney Anderson has received money in 16 straight jury trials, and in the past two years he has tried five 18-wheeler semi-truck jury trials. Colorado-based attorney Anderson co-counsels large semi-truck cases, and this year, in 2023 alone, he’s received over $12M in jury verdicts, and with his truck crash settlements this year has exceeded $40 million.

Company: www.coloradopersonalinjury.com

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Empathy is an emotion not commonly associated with lawyers. But harnessing it can provide valuable insight.

On this episode of Trial Lawyer Nation, Michael Cowen is joined by colleague Robert Disque who focuses his practice on 18-wheeler and commercial vehicle cases. 

Tune in to hear Michael and Robert discuss Robert’s path to law, the difference between a litigator and a trial lawyer, and how to talk to clients about bad cases. Robert also shares how empathy led him from the defense side to the plaintiff’s side, and how empathy has helped him find common ground with opposing counsel. And how does Robert’s passion for gardening benefit him as a trial lawyer? It’s taught him patience and the willingness to accept mistakes. 

Featured Guest

Name: Robert Disque 

About: Robert has been an associate attorney at Cowen Rodriguez Peacock since early 2018, concentrating on 18-wheeler and commercial vehicle cases involving death and catastrophic injury. He earned his undergraduate degree from Creighton University and subsequently attended Baylor Law School on a three-year, full-tuition academic scholarship. While at Baylor, Robert served as an Associate Editor of the Baylor Law Review and competed on several moot court teams.

Company: Cowen Rodriguez Peacock

Connect: Robert Disque

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

When it came time to name his book, Jason Hennessey left nothing to chance. Anyone searching for “law firm SEO” would find his agency, videos, and his book: “Law Firm SEO.” “I'm dominating that keyword, and it's all by design.”

With host Michael Cowen, Jason defines words in the digital marketing dictionary like “SEO” and “LSAs.” He pulls back the curtain on the Google algorithm. And he describes strategies to get the phone to ring. His main advice for lawyers is to take action. As an example, he congratulates Michael for his idea to send videos to potential referrals. “And as a result of that, you are able to post those large checks on social media because you're building these new referral partners. But what if you didn’t take action?”

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Featured Guest

Name: Jason Hennessey

About: Jason is an entrepreneur, internationally recognized SEO expert, speaker, author, podcast host, and business coach. Click here to order his “Law Firm SEO” book for free.

Company: Hennessey Digital   

Connect: LinkedIn | Facebook | X | Instagram

Episode Highlights 

[03:03] What is SEO? It stands for “Search Engine Optimization,” and it’s not taught in school. Jason began his SEO education while working as a DJ in college.

[05:03] “Law Firm SEO”: Michael wrote this book to empower lawyers so they’re not taken advantage of by a huckster promising to get them on page 1 of Google.

[11:56] The Competition: Google has made it harder for personal injury marketing over the years. While firms could generate leads with advanced SEO strategies, “it’s not as easy anymore,” Jason observes.

[16:39] It’s the Optics: Jason outlines why Google reviews are important: perception, competitive ranking, and keywords.

[19:03] When to Get the Review: Jason argues that a lawyer should seek a client review at the beginning of a case rather than waiting until the case ends.

[20:10] Go Deep or Wide? With a tight marketing budget in a competitive market, a law firm could either limit marketing based on geography or target marketing based on practice area. Jason describes both strategies.

[24:28] ‘To Thine Own Self…” Use stunts to lure social media views if that’s your style. The important thing, Jason says, is to stay true to yourself.

[29:17] The AI Factor: Artificial intelligence allows a marketer to be more efficient, but Google will sniff out content that’s AI-generated and “won’t treat it as favorably” as more unique content, Jason says. And the future could look scary. “I think at some point there could be

Just focus on your biggest PI cases. Afterall, that’s where you make the most money and the biggest difference, so it should be easy. Right? Wrong. Before you know it, you’ve spent the majority of your time working on cases where you’re just trying to get your expenses back, and not working enough on your big cases. So how do you make sure you actually focus your attention on where it is needed the most?

In this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock discuss strategies they’ve used to keep their focus on their biggest cases. They share why you need to intentionally identify your top cases to avoid “the whirlwind”, how to create a culture where you can have “accountability meetings” with fellow lawyers in your firm that are useful (and don’t run people off), and how to figure out the places where you can and should delegate. 

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com.

Featured Guest 

Name: Malorie J Peacock

About: Malorie J Peacock is a Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas and received her J.D. from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Host Michael Cowen invites Business Development Manager Abbey Vela to discuss how Cowen Rodriguez Peacock attracts and then keeps referral partners over the long haul. Abbey’s role at the firm is to connect and communicate with referrals; as she explains, it’s a position that “a lot of law firms tend to lack.” Michael observes that any firm interested in building a referral-based practice must be prepared to offer value. “It can't just be, ‘Come listen to how, what a badass I am and why you should give me your cases.’ No one wants to hear that.”

Finally, Michael and Abbey encourage listeners to attend the firm’s Big Rig Masterclass in Las Vegas on October 16, part of TLU Vegas. Those interested in enrolling can visit Cowen’s Big Rig Masterclass and use the promo code COWEN400 to save $400 off the price of registration.

Featured Guest

Name: Abbey Vela

About: Abbey is the business development manager at Cowen Rodriguez Peacock, where she liaises between the firm’s lawyers and referral partners. She has more than eight years of experience in building and growing businesses. 

Company: Cowen Rodriguez Peacock    

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Build “top mind awareness” for your law firm to get the PI cases you actually want. Then focus on what’s-in-it-for-the-jury to win them. 

In this episode of Trial Lawyer Nation, host Michael Cowen welcomes Alex Begum, the founding shareholder of Begum Law Group Injury Lawyers. Alex shares his journey towards mastering the business side of law, emphasizing the importance of financial acumen and creating a strong brand presence for law firm success. 

He also recounts the challenges behind a personal injury case he tried and the strategies he used to win a $2.17M judgment, highlighting the use of "judo law" to turn weaknesses into strengths, and the critical role of visual aids in demonstrating injuries to the jury in a low property damage case.  Additionally, Alex shares how he motivates the jury to do justice, tapping into what really matters to them. 

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com. 

Featured Guest

Name:  Alex Begum

About:  Alex Begum is the founding shareholder of Begum Law Group Injury Lawyers, which has offices in San Antonio, Brownsville, Dallas, McAllen, Laredo, and Albuquerque. A licensed attorney in Texas and New Mexico, his career in law began in 2003 – born from a desire to help others. This desire has not abated. The art of giving is something that Alex practices so routinely that it has become an integral part of his professional and personal life. His special interest in pro bono cases has been put to good use. His willingness to serve others, along with his knowledge and experience, saved an entire Texas community when they faced the probable loss of their homes.

Company: Begum Law Group Injury Lawyers | LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law...

Many people hate losing. Trial lawyers are no different. But can ignoring the thought of winning or losing a trial actually increase your chances of victory?

In this episode of Trial Lawyer Nation, Michael Cowen hosts attorney Przemek Lubecki of New Orleans law firm Morris Bart. Michael and Przemek cover many topics, from embracing the performative aspect of trial, making connections with jurors, and how focusing on the process instead of the outcome can lead to wins at trial. Przemek also shares a story about one of his proudest verdicts, the CEVA case.

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com.  

Featured Guest

Name: Przemek Lubecki

About: Przemek Lubecki was born in Poland and practiced law in Chicago before landing in New Orleans. Przemek has tried over 100 cases to verdict, and his practice focuses mainly on personal injury lawsuits. He received his bachelor’s degree from Tulane University, and was a Golden Gloves boxer in Chicago after earning his law degree from Loyola University Chicago School of Law in 2005.

Company: Morris Bart

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Lawyers aren’t necessarily great business people, or even good law office managers for that matter. That’s because running a business requires a different type of skill set than the practice of law. However, if you have a firm that is run well, you will have more time to be a good lawyer.

On this episode of Trial Lawyer Nation, Michael Cowen is joined by Anthony Vessel, a lawyer from Houston, Texas, and a partner at Marc Whitehead & Associates, to talk about how to manage a law firm.

Tune in to hear Michael and Anthony talk about building an empathetic law firm culture, the benefits of an inclusive workforce, the use of behavioral assessments, and book recommendations.

Featured Guest

Name: Anthony Vessel 

About: Anthony Vessel is a partner at Marc Whitehead & Associates, LLP. He dedicates his practice to plaintiff’s insurance denials and disability law, specializing in long-term disability insurance denials, social security disability, mass torts, and veteran disability. The firm’s central office is headquartered in Houston, Texas, where Anthony manages a national practice and has successfully litigated disability claims in nearly every state, including the Mariana Islands and Puerto Rico. Anthony leads the firm’s largest department, the Social Security Disability Department. Anthony’s SSD department advocates for the rights of thousands of clients annually.

You may have seen Anthony’s work as an author of the newsletter, “The Successful Barrister–Marketing, Management & Life Skills that Probably Won’t Get You Disbarred.”  He has authored numerous articles and often presents on the topics of law office management, professional development, time management, as well as disability benefit claims, litigation, and negotiation.  Anthony also greatly enjoys mentoring young attorneys and peers.

Anthony is an active member, presents CLE presentations, and holds leadership positions in several professional organizations including the American Association for Justice (AAJ), Texas Trial Lawyers Association (TTLA), Houston Trial Lawyer Association (HTLA), Houston Bar Association (HBA), National Organization for Social Security Claims Representatives (NOSSCR), and National Organization for Veteran’s Advocates (NOVA).    

Anthony is also a certified mediator and mediates across a wide practice area. Visit his website www.vesselmediation.com to book a mediation.

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Lawyers know their cases backwards and forwards. However, jurors may need help honing in on the most important elements of a case. Visual trial strategy helps create a series of clear, tailored exhibits to present to a jury at trial.

On this episode of Trial Lawyer Nation, Michael Cowen talks to visual trial strategist, Amy Hall. Amy discusses her tried-and-true three-exhibit formula–the anchor, the link, and the payoff–which she uses to distill everything in a complex case into these three themes. Additionally, Amy explains that because jurors learn better by combining both visual and auditory means, she always recommends using physical exhibits while presenting your case instead of fumbling over technology.

Tune in to learn how to employ visual trial strategy to guide juries through trials.

Featured Guest

Name: Amy Hall

About:  Amy Hall’s background in cognitive science, journalism, the gambling industry, advertising, and graphic design, has given her a unique and highly relevant skill set for litigation strategy. She combines exceptional design, editing, and writing with real-world insights on decision-making and emotion to distill case themes into an effective visual strategy. She helps identify the difficult truths in a case, and then helps resolve them, providing tangible, ready-to-use tools that address the toughest case issues.

Company:  Amy Hall’s Visual Trial Strategy

Connect:  LinkedIn | Trial Strategy Academy CLE

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

“Statistics suck. Stories stick.”

For Bruce Inosencio, this motto proved a north star guiding his case against a Michigan nursing home. With host Michael Cowen, Bruce acknowledges the challenge he faced: How to prove that the facility owed damages when the patient was an elderly, sick woman? 

To do so, he and his legal team connected with the jurors so they’d be invested in the story of the 87-year-old woman’s life. He combatted the defense argument that an elderly woman’s life was somehow less valuable. The statistics of her experience at the facility mattered, but the stories that Bruce told drove the verdict. They awarded $6 million to her surviving daughters, a record in Michigan. Tune in to hear Bruce explain why the story, not statistics, won the day.

Featured Guest

Name: Bruce A. Inosencio, Jr.

About: Bruce Inosencio represents clients in truck crash cases, nursing home abuse and neglect, business disputes, and construction claims. A lifelong resident of Jackson, Michigan, he established his own law firm in 2000 after having worked as an associate attorney for four years at another local firm. 

In 2009, he and Kristina Fisk formed Inosencio & Fisk, PLLC. They have offices in Cheboygan, Michigan; Austin, Texas; and Naples, Florida.

Company:  Inosencio & Fisk, PLLC 

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

There are great episodes and there are John Romano episodes. This is not one you want to miss.

On this episode of Trial Lawyer Nation, Michael sits down with legendary trial lawyer John Romano as he shares wisdom acquired over five decades of law practice. John reveals valuable insights into the mindset of a winning trial attorney, practical preparation tips, the importance of  jury research, and even shares his pre-trial preparation checklist. Through personal anecdotes, John also addresses the fear frequently felt by young lawyers and offers practical advice for persevering.

There’s still time to sign up for Cowen’s Big Rig Boot Camp CLE Trucking Seminar. We’ll be covering the Nine-Step Method for Maximizing Value in Trucking Cases, Proving Corporate Negligence, Claims Against Other Parties, and more! Register now at BigRigBootCamp.com

Featured Guest

Name: John Romano

About: John Romano is a founding partner of Romano Law Group, a personal injury law firm located in West Palm Beach, Florida. John has successfully represented clients in a wide range of personal injury cases, including auto accidents, wrongful death, medical malpractice, and has successfully litigated to a verdict nearly every type of civil and criminal case. He is a civil trial advocate board-certified by the Florida Bar and the National Board of Trial Advocacy, as well as the American Board of Professional Liability Attorneys.

Company: Romano Law Group

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Sean Claggett is on a mission to change the way trial lawyers use data so they don’t leave billions on the table.

The author of JuryBall: The Big Data Revolution is Here, Sean, joins Michael Cowen to discuss how using focus groups and big data have helped him learn from early losses and helped his clients get what they deserve. “Asking for too much money is dangerous, but if you don’t ask for enough money, you lose too,” says Sean. Tune in as Sean shares what big data has taught plaintiffs’ lawyers and hear about two real-world examples of how he used big data to win large verdicts for his injured clients, including how he asked the jury for $1B.

Featured Guest

Name: Sean Claggett

About: Sean Claggett is an established Las Vegas personal injury attorney and handles difficult cases across the country. Sean founded Claggett & Sykes Law Firm in 2005, and is the firm’s lead trial lawyer. Sean has also co-authored the book JuryBall: The Big Data Revolution is Here, along with Alicia Campbell and John Campbell. 

In 2017, Sean was recognized by his fellow trial lawyers of the Nevada Justice Association as Nevada’s Trial Attorney of the Year. In 2023, Sean and the Claggett & Sykes Law Firm trial team in New Mexico won a record $485 million jury verdict against a national healthcare company, Acadia Healthcare, Inc., for its involvement in placing children in a foster care home with a known sexual predator.

Company: Claggett & Sykes Law Firm

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Host Michael Cowen chats with Darryl Isaacs of Isaacs & Isaacs Personal Injury Lawyers about personal branding and marketing. Darryl shares his journey from starting his practice in Kentucky to becoming a widely recognized figure in personal injury law across several states, with his own trademarked nickname: “The Hammer.” From television advertisements to digital platforms, Darryl discusses his experience with a range of marketing tools. Ultimately, though, he suggests that any marketing must be aligned with a lawyer’s authentic, unique voice.

Want to learn more from Darryl? Call his cell. 

Featured Guest

Name: Darryl Isaacs

About: Nicknamed “The Hammer,” Darryl Isaacs smashes through delays, red tape, and tactics that insurance companies use to keep from paying what their clients deserve. His practice focuses on auto accidents, commercial vehicle and truck accidents, and wrongful death cases.

Company: Isaacs & Isaacs Personal Injury Lawyers

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

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Being an exceptional trial lawyer requires mastering a lot of skills they don’t teach in school. The same can be said for being an exceptional parent. But, sticking the landing on both? That must be a pipedream, right?

On this episode of Trial Lawyer Nation, Michael Cowen and his new Partner, Natalie Arledge, discuss whether it’s possible to be a successful trial lawyer without being a shitty parent. Through the lens of a mom of two, Natalie discusses the challenges of developing as a trial lawyer, her journey from associate to partner, and the unique lessons she learned along the way.

Featured Guest

Name: Natalie Arledge

About: Natalie is a Partner at Cowen | Rodriguez | Peacock and a mom of two. Natalie was born and raised in San Antonio and attended Baylor University for college and law school. When not in the office, Natalie enjoys spending time with her family and their two dogs.

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Lawyers constantly receive training in the form of CLE. However, training staff members in the day-to-day running of a law office is no less important to a successful practice. Nobody comes into a law firm knowing everything. Ongoing reminders and documented procedures are needed for employees to learn new things, retain information, and correct mistakes. 

On this episode of Trial Lawyer Nation, host Michael Cowen speaks with his fellow partner and trial attorney Malorie Peacock about how, why, and when to train employees at every level of the firm, from clerks and receptionists to paralegals and litigators.  

Tune in to hear Michael and Malorie discuss their approach to training at Cowen Rodriguez Peacock and lessons they’ve learned through years of training “trial and error”. Every office trains differently, but as they point out, there are some starting points and areas of emphasis that can help every firm implement a training program that is mission-focused and effective.  

Featured Guest

Name: Malorie J Peacock

About: Malorie J Peacock is a Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas and received her J.D. from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

“The relationship between the expert and the lawyer is a lot like a horse and a rider. I don't want you to lead me in a dangerous situation, and I don't want to lead you in a dangerous situation.”

On this episode of Trial Lawyer Nation, host Michael Cowen is joined by his partner Sonia Rodriguez, for a discussion on the dos and don’ts of working with retained expert witnesses. Sonia and Michael discuss the importance of consistent communication with your expert and remembering that while they may be the expert in their field, you’re the expert in the courtroom. Experts are equipped with technical knowledge, but when it comes to getting a jury to believe your story, it’s best to keep things simple. Just like a rider guides a horse, lawyers must guide their experts–the expert must know why they’ve been hired and how the lawyer sees them fitting in the case.

Featured Guest

Name: Sonia Rodriguez

About:  Sonia Rodriguez, a native of San Antonio, Texas, is a partner at Cowen Rodriguez Peacock. Sonia has represented only plaintiffs for nearly 20 years, and she practices in the areas of personal injury trial and appellate law. Beyond the practice of law, Sonia has provided unwavering support to a number of important civic and community causes, including the Young Women’s Leadership Academy and the SAISD Foundation.

Company: Cowen | Rodriguez | Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Trial is not a law school exam.  Just because you can technically put in evidence of certain elements of damages, doesn’t mean it's in the client’s best interest to do so. It’s up to you–after having the conversation with your client, of course–to make strategic choices on damages. Afterall, the goal is to maximize chances of getting the best possible verdict for your client.

On this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock continue their discussion on how they overcame the odds to win $17.5M in damages for their client in a case against a forklift manufacturer. In this part two of the series, Michael and Malorie share insight on how they told the client’s damages story.  Tune in to learn why they presented the client as a strong superhero, how they found a different story for each of the damages witnesses to tell, why you should use the KING flipchart, and the persuasiveness of the “want ad” technique when asking for compensation. 

To learn more about how Michael and Malorie established liability in the case, listen to part one.

Don’t miss out! Michael's book, Big Rig Justice: A Comprehensive Guide to Maximizing Value in Truck Accident Cases is now available!

Featured Guest

Name: Malorie J. Peacock

About: Malorie J. Peacock is a Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas and received her J.D. from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices,...

In the first installment of their new “Ask Malorie and Michael Anything” feature, host Michael Cowen and colleague Malorie Peacock tackle eight questions from listeners. They offer strategies and tips on topics ranging from launching a career as a personal injury lawyer, to navigating a traumatic brain injury case, to managing doubts about an expert witness.

Have a question for Michael and Malorie? Email Michael.

Featured Guest

Name: Malorie Peacock

About: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Rarely does a personal injury client walk in the door with a clean medical history. Aches, pains, complaints, chiropractic visits – “it’s just the reality of life,” says Sonia Rodriguez, host Michael Cowen’s colleague at Cowen Rodriguez Peacock.

In this conversation, Sonia and Michael discuss the art of strategically managing personal injury cases that involve preexisting conditions and subsequent incidents. Tune in for their insights about leveraging prior medical history, collateral witnesses, and creative tactics to secure successful outcomes.

Featured Guest

Name: Sonia Rodriguez

About: Sonia Rodriguez, a native of San Antonio, Texas, is a partner at Cowen Rodriguez Peacock. She has represented only plaintiffs for nearly 20 years, focusing on personal injury trial and appellate law. Beyond her practice, Sonia supports important civic and community causes, including the Young Women’s Leadership Academy and the SAISD Foundation.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

There’s data going all the way back to the 1970s showing that people have lost a leg while operating a forklift. Not only do these leg crush injuries keep occurring, but it's the most common injury with a stand-up forklift.  It’s a big problem. However, the industry has been able to avoid having to change anything because they've been able to get the standard written to support their design decisions. 

On this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock discuss how they overcame the odds to win $17.5M in damages for their client in a case against a forklift manufacturer.  All this occurred in a case where the defendant said they’d never even pay $100k. 

Tune in to this part one, of a two-part series, as Michael and Malorie discuss how they established liability in the case. What was one of the key winning trial strategies? Not getting sucked into disproving every argument the defense made. 

Don’t miss out! Michael's book, Big Rig Justice: A Comprehensive Guide to Maximizing Value in Truck Accident Cases is now available!

Featured Guest

Name: Malorie J. Peacock

About: Malorie J. Peacock is a Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas and received her J.D. from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

“I think it’s more than just the pinky,” Teana Overton says of her client’s injury from a trip-and-fall. In fact, the pinky bone shattered, requiring surgery and limiting the client’s way of life.

Teana and Drew Gilliland join host Michael Cowen to discuss how they won $1.8 million for the plaintiff. Their behind-the-scenes description of the case highlights how they developed a strong relationship with the client and how they welcomed witness testimony that made her relatable to the jury. They also recall a “scary” moment when the defense motioned for a mistrial. Tune in to learn the twists and turns of the story.

Featured Guests

Name: Teana Overton

About: Teana is a first-generation college graduate and, more recently, a first-generation law school graduate. An associate at the Nick Schnyder Law Firm, she is a hardworking advocate for clients in underserved and underrepresented communities. 

Company: Nick Schnyder Law Firm

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Name: Drew Gilliland

About: A senior trial attorney at the Nick Schnyder Law Firm, Drew represents people who have been injured by another’s negligence. He has recovered millions of dollars for his clients since he became a personal injury attorney and is frequently asked to co-counsel on cases with other attorneys.

Company: Nick Schnyder Law Firm

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

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Host Michael Cowen welcomes back visual trial strategist Amy Hall for a discussion about her work helping lawyers connect with juries through visual displays. As she explains, people remember more of what they see than what they just hear – which makes visuals an important tactic in the courtroom. Her strategy focuses on guiding her clients to distill a case so that they display only important points on visual elements like timelines. 

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Featured Guest

Name: Amy Hall

About: Amy is a visual trial strategist with over 18 years of experience helping trial lawyers create compelling visual presentations. Her background in graphic design and experience across various industries, including the gambling industry, gave her unique insights into decision-making, emotions, and attention that she now applies to litigation strategy.

Company: Visual Trial Strategy | Trial Strategy Academy

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

The road to success is paved with failure, but if a trial lawyer can learn from those failures, they will ultimately become a more effective advocate.

In this episode of Trial Lawyer Nation, host Michael Cowen sits down with trial lawyer Sach Oliver of Oliver Law Firm to discuss how lawyers can continually hone their skills by learning from their own failures, learning from other attorneys, and treating depositions as trial.

Sach also discusses his forthcoming book, Depositions are Trial, which will be released June 24, 2024 (Pre-orders May 1, 2024) and includes philosophies, strategies, methods, and techniques for pursuing the truth and zealously advocating for clients.

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com.  

Featured Guest

Name: Sach Oliver

About: Sach Oliver is an experienced trial attorney and CEO of Oliver Law Firm in Rogers, Arkansas.

Sach was raised in Viola, Arkansas, and attended Arkansas State University in Jonesboro, where he was a roper on the school’s rodeo team. After graduating from college, Sach attended the University of Arkansas School of Law, where he won “Best Oral Advocate” at the American College of Trial Lawyers’ National Trial Competition.

As a trial attorney, Sach has obtained numerous large verdicts for his clients in personal injury cases involving everything from 18-wheelers to environmental accidents. The Arkansas Trial Lawyers Association selected him as an Outstanding Trial Lawyer in 2015, and Sach was voted president of the Arkansas Trial Lawyers Association for the 2022 - 2023 term. He currently sits on the board of regents for the Academy of Truck Accident Attorneys. He is one of only two board certified members of the ATAA in Arkansas.

Sach Oliver’s book, Depositions are Trial, will be released June 24, 2024, and will accept pre-orders beginning May 1, 2024. For more information about his upcoming book, visit depositionsaretrial.com. 

Company: Oliver Law Firm

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics...

“In order to be a good trial lawyer, you have to have that innate sense of ‘let’s go, I’m ready to go.’”

In this episode of Trial Lawyer Nation, host Michael Cowen talks to seasoned trial lawyer Lara Brock of Espinoza & Brock, PLLC about her sports-oriented, competitive mindset that has influenced both how she practices law and serves as a leader within her law firm. 

Tune in as Michael and Lara talk about why it's important to shift from the “family” mindset to the “team” mindset within your law firm, how to find your own voice as a trial lawyer, and why Lara’s firm handles worker’s comp cases in Texas while few other law firms do. They also discuss the strategy behind her firm’s repeated success in arbitration, and what Lara looks for in third-party cases.  

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com. 

Featured Guest

Name: Lara Brock

About: Lara is a senior partner at Espinoza & Brock, PLLC in San Antonio, Texas. Lara has worked with the Espinoza Law Firm since March 2011 and has focused her practice on non-subscriber injury cases, third party injury cases, and employment discrimination and retaliation cases. In doing so, she has presented cases at trial, has presented cases to arbitrators with the American Arbitration Association and Judicial Workforce Arbitrations, and has presented written appeals and oral argument before the Fourth Court of Appeals. She serves as Treasurer of the San Antonio Trial Lawyers Association and President-Elect of the Bexar County Women’s Bar Association. In 2016, Lara founded the Women’s Caucus for the San Antonio Trial Lawyers Association and is a steering committee member of the Women’s Caucus of the Texas Trial Lawyers Association. From 2021 through 2023, Lara served as the Vice President of Continuing Legal Education for the Texas Trial Lawyers Association.

A native of Roanoke, Virginia, she graduated sixth in her class from St. Mary’s University School of Law in May 2014. She received her undergraduate degree in Political Science and Spanish from Carson-Newman University in Tennessee, graduating summa cum laude with honors.

Company: Espinoza & Brock, PLLC

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores...

“If you’re a lawyer listening to this podcast and you manage anybody,” says Malorie Peacock, “I think you can find some value in some of the stuff that we’re going to talk about.”

What Malorie and host Michael Cowen talk about is effective law firm leadership, and the “stuff” includes strategies for building a culture of accountability without workplace drama. Borrowing insights from Cy Wakeman’s revolutionary books, they share personal and professional experiences that they’ve applied as leaders.

Featured Guest

Name: Malorie Peacock

About: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Trial lawyers can’t be afraid of failure. It is often by refusing default thinking and defying expectations that a trial lawyer gets the first big win that sets the tone for their career. 

On this episode of Trial Lawyer Nation, Michael Cowen speaks with Maxey Scherr–a Texas trial lawyer, board certified in truck accident law–who recently started her own law firm and found immediate success with a $10.65M verdict against Swift Transportation. 

Listen to Maxey explain how learning and preparation have been integral to some of her biggest wins, why it's important for a trial lawyer to have a reputation for trying cases–and how in the end, getting a good result stems from seeing the case through the jury’s eyes and placing your trust in them. 

Featured Guest

Name: Maxey Scherr

About: Maxey Scherr is the founder of the Scherr Law Firm in El Paso, Texas. She has practiced for more than 14 years and has over 40 jury trials resulting in multi-figure verdicts, including a $10.65 million truck accident verdict in the firm’s first trial. Ms. Scherr is Board Certified by the NBTA in Truck Accident Law and is a member of various boards and organizations focused on trucking law. In addition to a law degree from Texas Tech, she earned a bachelor’s in Psychology from UMass-Boston and undertook postgraduate work in Neuroscience at Harvard. 

Company: Scherr Law Firm

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Premises cases can be a tough way to make a living. “It’s challenging, like medical malpractice, but with the right experts, with the right research, with the right resilience, you can win these cases.”

On this episode of Trial Lawyer Nation, Michael Cowen speaks with Michael Neff, an experienced trial lawyer, about the oft-forgotten yet critically important and challenging area of tort law–premises liability law. He explains the kinds of cases that inflame his passions, how to succeed in premises liability law, and, of course, the importance of 7-inch stairs! Neff also briefly discusses his case against Snapchat, a cutting edge case he’s been working on outside of the premises liability realm.

Tune in for an in-depth discussion on premises liability law, insights on case selection, and how attorneys like Michael Neff work to secure sizable verdicts for clients with life-changing damages, ensuring the rules are followed. 

Featured Guest

Name:  Michael Neff

About:  Michael is a trial lawyer with approximately 30 years of experience, who practices premises liability law, including ‘trip and fall’, ‘slip and fall’, negligent security, and much more. He is the founding partner of the Atlanta-based firm, Neff Injury Law, which has won over $100 million in jury verdicts for its clients. Outside of the courtroom, Michael is the author of Premises Liability: A Guide to Success and founder of the National Association of Premises Liability Attorneys (NAPLA).

Company:  Neff Injury Law

Connect:  LinkedIn // michael@neffinjurylaw.com // 404-531-9700

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Like crashes, luck is predictable. If you want to get “lucky” and get multimillion-dollar settlements regularly, then you have to put in the time and do the work.  And it also helps to have the right mindset and strategy for your case.

In this episode of Trial Lawyer Nation, host Michael Cowen is joined by his partner Sonia Rodriguez. Tune in as Sonia explains the shift in mindset that led to her getting three multimillion-dollar settlements in the past six months on tractor trailer cases. Sonia and Michael also discuss the three things you need to get a big result on a big case, why you need to understand the sunk cost fallacy and Pareto Principle, and how (and why) Sonia gets ready for trial from the first deposition. 

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com.  

Featured Guest

Name: Sonia Rodriguez

About:  Sonia Rodriguez, a native of San Antonio, Texas, is a partner at Cowen Rodriguez Peacock. Sonia has represented only plaintiffs for nearly 20 years, and she practices in the areas of personal injury trial and appellate law. Beyond the practice of law, Sonia has provided unwavering support to a number of important civic and community causes, including the Young Women’s Leadership Academy and the SAISD Foundation.

Company: Cowen Rodriguez Peacock

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

As a trucking trial lawyer, if you are compassionate, people can walk all over you and you won’t get good results, you need to be both fierce and compassionate. 

On this episode of Trial Lawyer Nation, Michael Cowen and Michael Leizerman discuss the ins and outs of wrongful death litigation. Leizerman draws on his experience as a truck accident lawyer and shares the strategies he used to win a recent $18 million verdict.

He emphasizes the need to have open communication with the victim’s family and draw on their love for the victim. He also stresses that while the client comes first, it is also important to create a compassionate atmosphere by treating the defendant with fairness and compassion. However this compassion needs to be accompanied with fierceness.

Tune in for an in-depth discussion on litigating wrongful death cases, and learn how to draw out the story from the victim’s family, cross-examine defendants, and use a combination of compassion and fierceness to build a strong case.

Featured Guest

Name:  Michael Leizerman

About:   Michael Leizerman is a founder of The Law Firm for Truck Safety, which handles truck accident litigation across the United States.  He is the co-founder of the Academy of Truck Accident Attorneys (ATAA). He concentrates his practice in select catastrophic injury truck collision cases across the country.

Michael was the first Chair of AAJ’s Trucking Litigation Group. He is the author of the treatise Litigating Truck Accident Cases.  Michael has taken 15 truck and bus cases to trial since 2006. He has received record-breaking truck accident settlements and verdicts across the country, including multiple verdicts with punitive damages. Michael is also the author of the Trial Guides book The Zen Lawyer: Winning with Mindfulness. 

Company: The Law Firm for Truck Safety LLP

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In this popular and award-winning podcast for trial lawyers, noteworthy author,...

Three decades as a trial lawyer; 30 trials; more than $3 billion in verdicts and settlements; thriving practices: Ask Mike Alder how he does it, and his answer is simple. 

“Take a cold shower and make your bed.”

Make your bed, every day, because it teaches the discipline a trial lawyer needs. Prefer a warm shower? Take a cold one anyway, because stepping outside your comfort zone prepares a trial lawyer for dealing with stressful situations.

In this wide-ranging conversation with host Michael Cowen, Mike reflects on the personal habits (meditating on a spiked mat) and professional strategies (doing small disciplines over time) that have contributed to his success. Tune in to learn his equation for excellence, recipe for losing your life, and daily routines. They’ve taken years to develop, “but now, I’m cooking with gas, and that is what it takes.”

Featured Guest

Name: Mike Alder 

About: Mike is owner and senior trial attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury, business torts, and employment litigation cases. He pursues all cases on behalf of his clients who have suffered injustices.

Company:  Alder Law | LinkedIn

Connect: LinkedIn | YouTube | Instagram | TikTok |  Email 

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

Brian Glass started his career at a firm that competed with his father’s, Ben Glass Law. Today, he’s a partner at the firm, where he and his father have carved out their own practices and roles.

Brian visits with host Michael Cowen to share insights about what he’s learned as the firm’s integrator who manages budget, salaries, bonuses, marketing, or anything in the “integrator box.” Tune in for his strategies on building client trust, balancing multiple responsibilities, and assigning accountability.

Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.

Featured Guest

Name: Brian Glass | LinkedIn

About: Brian focuses his practice on personal injury and also helps run the firm. He is a thought leader on the topic of building great businesses.   

Company: Ben Glass Law

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Powered by LawPods.

South Carolina PI attorney Dirk Derrick joins host Michael Cowen for an in-depth discussion about Dirk’s innovative approach to focus groups. By prioritizing truth-seeking and empowering clients through data-driven decisions, Dirk’s team uses focus groups to maximize case values. Plaintiffs’ attorneys who want to learn more are invited to request access to his podcast, “The Appraisers,” where other plaintiffs’ attorneys share case studies from their focus groups.

Featured Guest

Name: Dirk Derrick

About: Dirk’s firm, Derrick Law Firm Injury Lawyers, has nearly 30 attorneys practicing in 10 locations across South Carolina. He has obtained information from 10,000 South Carolinians and watched 700 focus group juries deliberate. He partners with data scientists to develop a proprietary interactive database to analyze the data. 

Company: Derrick Law Firm Injury Lawyers 

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

If you practice law long enough, you are bound to come across a difficult client. On this episode of Trial Lawyer Nation, Michael and Malorie tackle setting expectations for communication, documenting actions taken in each case, and laying the groundwork early for client satisfaction.

The episode also explores the challenges of identifying the source of clients' demands and concerns, and reminds listeners that it is ultimately the client's case and that they have the final say.

Additionally, Michael and Malorie discuss the essentials to a successful law practice such as: the importance of keeping promises and the significance of clients who are willing to trust their lawyer's advice.

Finally, Cowen’s Big Rig Boot Camp CLE Trucking Seminar is discussed, where interested parties can register to learn about topics such as maximizing value in trucking cases, proving corporate negligence in company vehicle cases, and more! Visit Cowen's Big Rig Boot Camp to register.

Featured Guest

Name: Malorie J. Peacock

About: Malorie J. Peacock is a Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas and received her J.D. from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn

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☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.

In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

In trial, you have to be ready and just accept the fact that things are never going to be perfect. They’re never going to go the way you planned it. 

In this episode of Trial Lawyer Nation, Michael Cowen and Malorie Peacock share their strategies (as well as the hiccups they overcame) from their recent $4M verdict on a trucking wrongful death case, where only 10% of the fault was put on their client for rear-ending a tractor trailer. They detail how they “armed their experts” so that the jury wasn’t skeptical of expert testimony in this expert-heavy case. They also share how they successfully minimized comparative fault, and how they presented damages in a way that made an emotional impact. The episode wraps up with a discussion on the value of the healing aspect of the trial process for clients. 

Don’t miss out! Big Rig Bootcamp takes place on July 12, 2024 in San Antonio, Texas. Register at bigrigbootcamp.com.  

Featured Guest

Name: Malorie J Peacock

About: Malorie J Peacock is a Partner at Cowen Rodriguez Peacock. She was born and raised in San Antonio, Texas and received her J.D. from the University of Houston Law Center. During her time with Cowen Rodriguez Peacock, Malorie has worked on numerous commercial vehicle, trucking, and wrongful death cases. Malorie brings close attention to detail, commitment to finding safety issues and areas of neglect, continued utilization of technology and cutting-edge visuals in cases, along with a sincere passion to help those who have been hurt, to each and every case.

Company: Cowen Rodriguez Peacock

Connect: LinkedIn

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In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.

Produced and Sponsored by LawPods.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Cowen | Rodriguez | Peacock partner, Malorie Peacock, for another installment of TLN Table Talk to answer the questions of our listeners. Today’s topic focuses on storytelling in trial and identifying the “characters” in your case. They begin with the most obvious question on […]

The post 28 – Malorie Peacock – Storytelling in the Courtroom appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with renowned attorney, host of the Mitnik’s Monthly Brushstrokes podcast, and author of “Don’t Eat the Bruises – How to Foil Their Plans to Spoil Your Case” published by Trial Guides. With a $90M verdict, ten 8-figure verdicts, and a ton of 7-figure verdicts under […]

The post 29 – Keith Mitnik – Thoughtful Prep for Winning Cases appeared first on Trial Lawyer Nation.

Mark Kosieradzki – Galvanizing Depositions In this Trial Lawyer Nation podcast, Michael Cowen sits down with well-known attorney, author of 30(b)(6) Deposing Corporations, Organizations & the Government  and Deposition Obstruction: Breaking Through, and long-time presenter at countless legal events, Mark Kosieradzki. This is the best legal podcast for new lawyers. Mark recalls growing up with […]

The post 30 – Mark Kosieradzki – Galvanizing Depositions appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Cowen | Rodriguez | Peacock partner, Malorie Peacock, to answer the questions of our listeners. This show focuses on how to prove your client’s harms and losses at trial. The first listener question is regarding the idea of whether 3X the medical bills is […]

The post 31 – Malorie Peacock – Proven Techniques for Proving Damages appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with prominent Texas attorney, Jim Adler, AKA “The Texas Hammer,” for a discussion on building a law practice on a solid reputation. Running an efficient law firm that has allowed him the ability to spend quality time with his large family (4 kids and 9 […]

The post 32 – Jim Adler – Building a Firm on Reputation appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with automotive products liability attorney, Julian C. Gomez, to discuss his expertise on product cases, specifically dealing with autonomous vehicles (AKA: Robot Cars). Most attorneys can relate, but the gist of every other talk Michael has ever heard on this topic, before Julian’s, was that […]

The post 33 – Julian C. Gomez – Autonomous Vehicles: People v. Machines appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Cowen | Rodriguez | Peacock partner, Sonia Rodriguez, for another installment of TLN Table Talk to answer the questions of our listeners. This episode focuses on advice for our up-and-coming personal injury attorneys on the things we know now and wishes we knew earlier […]

The post 34 – Sonia Rodriguez – Hindsight in the PI World appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down an accomplished trial lawyer, speaker, and Mayor of Lancaster, CA, R. Rex Parris, for a conversation revolving around the intersection of cognitive science and the persuasion of jurors. Having acquired his knowledge over the course of his career, Rex has been able to leverage his […]

The post 35 – R. Rex Parris – Cognitive Science and the Persuasion of Jurors appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with a special guest, Dr. David Ball. David is a trial consultant, speaker, and one of the “fathers” of the book “The Reptile in the MIST.” His name and his books have been mentioned on numerous episodes not only Michael Cowen, but many of our […]

The post 36 – David Ball – Finding the Alignment – Understanding What Jurors Want appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Cowen | Rodriguez | Peacock partner, Sonia Rodriguez, for another installment of TLN Table Talk to answer the questions of our listeners. This show focuses mainly on questions revolving around caseloads and determining the best approach for your practice. The first question from our […]

The post 37 -Sonia Rodriguez – Caseloads: Quality vs. Quantity appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with attorney and founder of Copo Strategies, Wayne Pollock, for an in-depth discussion on the court of public opinion [copo] and how it can affect your clients, cases, firm, and reputation. Having graduated college and working in public relations for a PR firm for about […]

The post 38 – Wayne Pollock – The Court of Public Opinion appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with presentation coach, speaker, and trial consultant, Sari de la Motte, for a conversation on nonverbal communication. With two advanced degrees in music, and having started out initially teaching teachers how to get better results in their classrooms, Sari has transitioned her skills to working […]

The post 39 – Sari de la Motte – What we Tell Jurors Without Saying a Word appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Ken Levinson, a successful trial attorney who is also very active with his trial consultant focus group practice, for a discussion on how his unique practice is getting big results in the courtroom. Ken selfishly loves his “split practice” primarily because of its process […]

The post 40 – Ken Levinson – Focus Groups and Metaphors appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Cowen | Rodriguez | Peacock partner, Malorie Peacock, for another TLN Table Talk to answer the questions of our listeners. This episode focuses on resources for trial lawyers, doctor referrals, and the process behind highlighting what’s most important to your case. The first question […]

The post 41 – Malorie Peacock – Resources, Doctor Referrals, and Process-based Focus appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Cynthia Rando, a Certified Human Factors Professional who also operates as an expert witness on human factors in the courtroom. Knowing she always wanted to run her own business, Cynthia started her career at NASA Johnson Space Center in Houston, Texas as a human […]

The post 42 – Cynthia Rando – Human Factors: How Space Station Precision Leads to Courtroom Results appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Joe Camerlengo, an extremely successful trucking lawyer from Jacksonville, FL, who is also the outgoing president of the Academy of Truck Accident Attorneys (ATAA), for a deep dive conversation on the specialization of trucking law. Joe’s start as a lawyer began after being a […]

The post 43 – Joseph Camerlengo – The Complexity and Rewards of Operating a Specialized Law Firm appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with two attorneys from Cowen | Rodriguez | Peacock, Natalie Arledge and Dylan Pearcy, for another installment of TLN Table Talk to discuss the questions on the minds of our listeners. Today’s topics focus specifically on the Academy of Truck Accident Attorneys (ATAA) annual symposium […]

The post 44 – Natalie Arledge and Dylan Pearcy – Insights on the 2019 ATAA Symposium appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with acclaimed author, speaker, and trucking lawyer, Peter Kestner, for a conversation on going up against insurance companies. Peter’s experience is somewhat unique having started out in the insurance industry working for the second largest trucking insurer in the country, handling truck litigation claims. Then, […]

The post 45 – Peter Kestner – Money and Strategy with “The Janitor” appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Tim Whiting, of the Whiting Law Group in Chicago, for a conversation exploring the journey which has led to Tim’s outstanding $9M settlement on a recent trucking case. While Tim primarily handles trucking cases in his practice, this wasn’t always the case. Tim’s story […]

The post 46 – Tim Whiting – The Journey of a Trial Lawyer with Perseverance appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with his in-house Director of Marketing and Business Development, Delisi Friday, for another Table Talk episode. This show focuses specifically on an inside look at what they’re doing to market their law firm, why it’s important to analyze their efforts every year, and how they […]

The post 47 – Delisi Friday – Analyzing Your Marketing Strategies for the Year appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with Ohio attorney, Andy Young, who like Michael, specializes in trucking cases. Andy’s journey over the past 20 years of practicing law and ultimately specializing in trucking cases started by accident when his hobby for rehabbing trucks, as well as starting a trucking company, turned […]

The post 48 – Andy Young – Driving Change and Verdicts as a Truck Driving Lawyer appeared first on Trial Lawyer Nation.

Trial Lawyer Nation is proud to celebrate 2 years of podcast episodes! In this Table Talk episode, Michael Cowen sits down for a conversation with his law partner Malorie Peacock for a discussion about the last two seasons, their favorite takeaways from guests, as well as how this show has helped them create their 2020 […]

The post 49 – Malorie Peacock – Applying 2 Seasons of TLN to Your Law Practice appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen invites Sari de la Motte back to the show. Sari was one of our top episodes in 2019, so to celebrate 50 episodes and over 100,000 downloads we invited her to be our first returning guest. This show will cover voir dire, opening, the concept of group […]

The post 50 – Sari de la Motte – Voir Dire & Opening: Forming The Best Jury Possible appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen talks with his law partner Malorie Peacock to discuss trial prep. Trial prep has been a topic many of our viewers asked to hear more about, so this episode covers everything from file organization, to witness prep, opening and voir dire, visuals, your exhibit list, and the […]

The post 51 – Malorie Peacock – Preparing Yourself and Your Case for Trial appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with attorney Karonnie Truzy from North Carolina. This show covers everything from contributory negligence, to gross negligence, making your case about the company, 1983 civil rights cases, and the simple things attorneys can do to help with diversity and inclusion in our industry. The conversation […]

The post 52 – Karonnie Truzy – Iron Sharpens Iron: How Practicing in a Tough Jurisdiction Makes You A Better Lawyer appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen talks with his law partner Malorie Peacock about their recent jury verdict. (In Episode 51 they discussed trial prep and included how they were preparing for an upcoming trial.) This time they will be discussing their $3,420,000 jury verdict, what worked well, how they overcame the challenges […]

The post 53 – Malorie Peacock – The Verdict Is In! Post Trial Discussion appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with former defense attorney for UPS and current plaintiff attorney, Michael O’Neill. This show covers an array of topics, including the defense’s advantages in catastrophic injury cases, why O’Neill switched sides of the courtroom (and why it made him such a good plaintiff attorney), what […]

The post 54 – Michael O’Neill – Delivering Justice: From UPS Defense Attorney to Plaintiff Trial Lawyer appeared first on Trial Lawyer Nation.

In this special Trial Lawyer Nation podcast, Michael discusses COVID-19 with fellow trial lawyer Jacob Leibowitz. This episode focuses on adapting your firm to function in an ever-changing crisis situation, including insights on safety, remote work, technology, cash flow, and employee morale. The show begins with a discussion on using technology to keep cases moving. […]

The post 55 – Jacob Leibowitz – Overcoming COVID-19: Working Remote & Staying Afloat appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael sits down with disability attorney and business coach Marc Whitehead. The two discuss disability law, running a firm using systems, marketing strategies, case selection, building a great team, finding opportunity in chaos, and how to run a “lifestyle law firm” that works for you. Michael and Marc begin […]

The post 56 – Marc Whitehead – Build Your Lifestyle Law Firm: Optimizing Your Practice, Strategy, & Mindset appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael sits down with his law partner Sonia Rodriguez. They discuss pushing cases during COVID-19, educating the defense and clients on Zoom, the increased need for technology in law firms, finding creative solutions, the effect of the pandemic on jury attitudes, and strategies to safely return to the office. […]

The post 57 – Sonia Rodriguez – The Digital Frontier: Technology, Roadblocks & Creative Solutions appeared first on Trial Lawyer Nation.

In this long-awaited podcast, Michael sits down with renowned trial lawyer Nick Rowley. They discuss Nick’s journey to success, how he came up with “brutal honesty,” his book “Running With the Bulls,” the secret to settling high value cases, saying “no” to the defense, and Nick’s advice for how to become a better trial lawyer. […]

The post 58 – Nick Rowley – Brutal Honesty appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael sits down with his law partner Malorie Peacock. They discuss their recent “deep dive” 2-day management retreat, the organizational health of your law firm, Zoom jury trials, and implications of the shut down on future business. The episode begins with a review of their firm’s recent 2-day management […]

The post 59 – Malorie Peacock – Discover Your “Why”: Committing to Organizational Health appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael is joined by Matthew Pearson, the plaintiff’s lawyer in the highly publicized first Zoom jury trial in the country. They discuss the trial in detail including how Matthew’s case was selected, how a summary jury trial works, the jury selection process, case presentation, and what (if anything) Matthew […]

The post 60 – Matthew Pearson – A New Era: A Look Inside the First Zoom Jury Trial appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael is joined by his law partner Malorie Peacock for a discussion of strategies they use to maximize the value of every case. They cover steps to take when you first get a case, storyboarding, gathering evidence, conducting a targeted discovery, the benefits of spending 3+ uninterrupted hours on […]

The post 61 – Malorie Peacock – Elite Litigation: Strategies to Maximize the Value of Every Case appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael is joined by attorney, law professor, and founder of Empirical Jury, John Campbell. They sit down for a conversation about big data for trial lawyers, what John’s company “Empirical Jury” does, legal “urban legends” and their validity (or lack thereof), the most interesting findings he has discovered working […]

The post 62 – John Campbell – The Empirical Jury: Big Data with Big Results appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael sits down with his law partner Sonia Rodriguez for an overview of deconstructing defense-paid opinion witnesses. They highlight many of their favorite strategies to use when dealing with a witness who won’t answer your questions, their favorite unexpected “gifts” from witnesses, and the importance of why someone becomes […]

The post 63 – Sonia Rodriguez – “You Got Me”: Discrediting Defense Paid Opinion Witnesses appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael is joined by legendary trial lawyer and author Mark Mandell. Mark wrote the must-read books “Case Framing” and “Advanced Case Framing.” Michael and Mark take a detailed look inside these books, including what case framing is, how to apply case framing, what “I just can’t get over” issues […]

The post 64 – Mark Mandell – The Case Framing Mindset appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael talks with his law partner Malorie Peacock to discuss his recent virtual seminar, Cowen’s Big Rig Boot Camp. They draw parallels between the seminar and the courtroom, including utilizing camera angles through Zoom, energy management, and how to use slides and graphics effectively. Michael also shares a sneak […]

The post 65 – Malorie Peacock – Lessons from a Virtual Seminar: Successful Applications in a Courtroom and Online appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael sits down with attorney Dorothy Clay Sims and Dr. Oregon Hunter to discuss their research on defense-paid medical witnesses. They’ll discuss how the pair became involved in this research, Dorothy’s book “Exposing Deceptive Defense Doctors,” Dr. Hunter’s published study on the subject, and take an in-depth look at […]

The post 66 – Dorothy Clay Sims & Dr. Oregon Hunter – The Lawyer-Doctor Duo: Exposing Deceptive Defense Doctors appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael sits down with trial attorney Brendan Lupetin out of Pittsburgh, Pennsylvania. Brendan, a self-proclaimed “trial nerd,” is one of just a handful of attorneys who has tried a case in the era of COVID-19, receiving a $10.8 million dollar jury verdict on his medical negligence case. They’ll discuss […]

The post 67 – Brendan Lupetin – Masked Justice: Part 1 appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael sits down with another trail blazing trial lawyer, Chris Madeksho. Chris recently received a $13.9 million jury verdict on a Mesothelioma case tried in person using social distancing and other safety measures. They discuss Chris’s background, the details and challenges of the case he tried, the safety measures […]

The post 68 – Chris Madeksho – Masked Justice: Part 2 appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen and his Director of Marketing and Business Development Delisi Friday are joined by a VERY unique guest – David Koechner! David is a Hollywood actor and comedian who has starred in over 190 films and TV shows. He is best known for his roles as Todd Packer […]

The post 69 – David Koechner – Hit Your WHAMMY! The Power of Storytelling appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael Cowen sits down with his law partner Malorie Peacock for an exciting preview of his upcoming Trial Guides book on trucking law. They’ll cover Michael’s 9-step method for case evaluation and detail each of those steps, so you can start applying them to your own case evaluation process. […]

The post 70 – Malorie Peacock – The Method: Our 9-Step Process for Evaluating & Working Up A Case appeared first on Trial Lawyer Nation.

In this Trial Lawyer Nation podcast, Michael sits down with his old friend and seasoned trial lawyer Richard aka Rich Newsome. Rich specializes in automotive product liability cases and is one of the top lawyers in this area in the country. They discuss Rich’s journey to success, his Trial School, the importance of young lawyers […]

The post 71 – Richard Newsome – Mixed Method Advocacy: A Hybrid Approach to Sharpen Your Trial Skills appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down with his Director of Marketing and Business Development Delisi Friday to discuss their firm’s marketing strategies. They start at the very beginning of Michael’s career for a full-circle look at why they chose to market B2B (business to business) instead of B2C (business […]

The post 72 – Delisi Friday – The Evolution of Our Marketing: What Worked, What Didn’t, & Where We Are Now appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down with his good friend and “secret weapon,” Pat S. Montes. A practicing lawyer herself, Pat has developed a consulting business where she works with lawyers and their clients to help the clients tell their stories more effectively.  They’ll take an in-depth look at […]

The post 73 – Pat S. Montes – The Secret Weapon: Your Client’s Story & The Human Experience appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down with fellow trial lawyer Ed Ciarimboli from Pennsylvania. Ed is part of the elite class of lawyers who have been able to take a case to trial in the COVID era. And with the final witness testimony being so monumental to the case […]

The post 74 – Ed Ciarimboli – Masked Justice: Part 3 appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down with his marketing “genius” Delisi Friday to discuss what they did to prepare for a Zoom jury trial. While the case settled one day before the trial was set to begin, they learned some key takeaways on what it takes to prepare a […]

The post 75 – Delisi Friday – Keys to Success: Lessons From Zoom Trial Prep appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down with legendary trial lawyer Benedict Morelli. With several 8 and 9-figure verdicts under his belt from a wide range of civil litigation areas, Ben’s track record as an attorney and advocate is known across the country, from suing Bill O’Reilly for sexual harassment […]

The post 76 – Benedict Morelli – Never Deviate: Telling the Truth, Trusting Your Instincts & Taking Risks appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down with trial lawyer and consultant Gregory Cusimano. As one of the authors of “Winning Case Preparation: Understanding Jury Bias,” Gregory has conducted a plethora of research on why plaintiff’s lawyers win and lose cases. He and Michael discuss his 10 part jury bias model in detail and how […]

The post 77 – Gregory Cusimano – Understanding & Utilizing The Jury Bias Model appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down with former President of the State Bar of Texas, Randy Sorrels for another installation of our Masked Justice series. Randy recently tried an interesting case where he represented the sons of two former professional baseball stars and received a $3.25 million verdict. They’ll […]

The post 78 – Randy Sorrels – Masked Justice: Part 4 appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down with his law partner Malorie Peacock to discuss how they’ve been finding joy in the practice of law and in life over the last year. They’ll cover the struggles of working from home, what they’ve done to keep joy in their lives, what […]

The post 79 – Malorie Peacock – Finding Joy in the Practice of Law appeared first on Trial Lawyer Nation.

In this episode of the Trial Lawyer Nation podcast, Michael sits down for the second time with Tim McKey, co-founder of Vista Consulting. As a business consultant who works with law firms, Tim was welcomed back to the show to talk about the effects of COVID-19 on law firms, measuring success using KPI’s, organizational culture, […]

The post 80 – Tim McKey – Peak Performance: Developing Systems for Optimum Success appeared first on Trial Lawyer Nation.