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Transformed Sales (Wesleyne)

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Pub. DateTitleDuration
05 Jan 2022How to Achieve and Sustain Exponential Sales Growth with Nate Severson00:23:53

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a candid conversation with Nate Severson, the Regional Sales Director at Applied Products, Inc. He has spent his entire career in the adhesives industry and has worked at startup companies, multinational corporations, and everything in between. In his 14 years at Applied Products, he has held a wide variety of roles, including territory manager, technical and innovation manager, equipment division manager, and eastern region sales director. 

Nate is passionate about helping his customers and ensuring his team is delivering on the promise of being a proven partner. He especially enjoys finding solutions to the variety of unique challenges customers present, whether they’re building buses and airplanes, or sealing cereal boxes. He has a bachelor's in Applied Science from the University of Wisconsin with a minor in Chemistry.

Whether you're a seasoned team leader or a newly promoted manager with a record of outstanding sales performance, this episode will serve you loads of value as Nate shares how to successfully manage a team and so much more. Feel free to also book a complimentary clarity session with me HERE if you need help with any sales or leadership issues. Stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • His 14-year journey to becoming the amazing sales leader that he is today (02:40)
  • Moving away from phone-based sales to dive into engaging directly with customers (04:51)
  • Best practices he has found to work when it comes to onboarding new salespeople (07:05)
  • Why he has stayed with Applied Products, Inc. for 14 years (10:23)
  • How they invest in their salespeople to ensure that they retain them in the long term (13:58)
  • Challenges that they have overcome within the last two years (16:42)
  • Focusing on specific products and segments to take the business to the next level and stay competitive (19:00)
  • Growing a business exponentially by supporting your team to be their best (22:06)

Connect with Wesleyne Greer:


Connect with Nate Severson:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter,

20 Oct 2021Resilient Women in Sales with Alyssa Huffman00:29:28

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Alyssa Huffman, the Director of Marketing and Clinical Development at Fuse Medical, an emerging medical device company committed to the advancement of anatomical motion, preservation, and restoration by offering surgeons a fully comprehensive implant product selection for use in diverse areas. She is the CEO of her own company, Allumin8, a medical device company that combines historically significant orthopedic and spine technologies with the future of regenerative therapies. She also does consulting work in the private equity space for Neos Equity Group, LLC.

Alyssa has spent 2 decades in award-winning sales, contracting, distribution, marketing, product development, leadership, and team building. She focuses specifically on medical devices, biologics, capital equipment, robotics, and pharmaceuticals for growth strategy implementation. Her main passion lies in organically growing dynamic teams focused on uniting healthcare communities to develop medical devices, protocols, and techniques with the highest level of clinical evidence and innovation. Alyssa will share how we can apply strategy to consistently achieve sales goals and how more women can get into sales (Especially STEM sales) and grow into sales leadership roles. See you on the inside!

On Today’s Episode of the Science of Selling STEM:

  • Working in advertising until she got a chance to get into technical sales via a sales position in medical devices (02:03)
  • How she developed a passion for sales (05:14) 
  • Why she applied resilience and perseverance in her sales career (07:29)
  • The struggles of being an independent 1099 sales rep (09:34)
  • What being a woman in sales working in the OR was like for her (12:10)
  • Applying strategy to thrive in sales (13:28)
  • Transitioning gradually from being an individual contributor into leadership (17:23)
  • The small pipeline of women in STEM sales, current trends in the space, and what inspired her to start her own business (22:00)
  • Developing a team of bright people who believe in your business and its core mission (25:05)
  • Never Give Up: How more women can get into medical device sales (28:06)

Connect with Alyssa Huffman:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content,...

30 Nov 2022The Psychology Secrets Behind the One Call Close with Alex Schlinsky00:36:38

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:59] - The happenstance that led him to his successful career and entrepreneurial journey.
  • [04:34] - Learning at a young age that sales exists in every area of our lives in different forms.
  • [11:39] - Why you have to apply the art of psychology in the way you approach sales.
  • [18:30] - Leveraging the tenets of psychology to become a strong sales leader.
  • [24:19] - A sales leadership principle to borrow from.
  • [26:11] - How Prospecting on Demand helps entrepreneurs build businesses that better facilitate their lives.
  • [32:00] - Incorporating impact into how you serve clients to build a strong business.

In this episode of the Transformed Sales Podcast, I had a chat with the Founder of Prospecting on Demand, Alex Schlinsky. People call Alex the Iron Man of marketing which has an insane story behind it (something to do with having open heart surgery at 29 and sounding like a human time bomb). He has sold $15 million worth of products and has worked with over 700 clients in 50 different markets including some of the world's greatest brands, like the Miami Dolphins and the UFC. Like Tony Stark, he likes to play big and offers a 5X ROI guarantee to all his clients. 


Alex’s results are so astounding and life-changing that one of his clients even named their child after him. His agency has won multiple awards and is a sought-after expert, he has shared stages with major influencers including Daymond John. Naturally, understanding psychology plays a huge role in selling and recognizing the buyer's brain. However, there are still many companies that never talk about it or teach it. 


Alex talked about why that is the case for many and how to build systems that can help you start implementing psychology for scale. He detailed his early experience with psychology and how he used the knowledge of the human brain in sales. He also shared his entrepreneurial and the lessons he has learned about how to achieve a fulfilling and happy life.


Quotes


“The idea of transparency in sales is so missed consistently” - Alex Schlinsky


“Psychology is absolutely critical to understanding how people make decisions and decision making is how people actually pay you on sales calls” - Alex Schlinsky


“You can’t do better than your best. There’s no magical Harry Potter trick of sales psychology that gets someone to throw their credit card details at you” - Alex Schlinsky


Learn More About Alex Schlinsky in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

23 Aug 2023Integrating Strategic Direct Mail Into Sales with Rick Elmore00:34:02

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:38] - How he ended up in sales after starting out in athletics.
  • [05:05] - Life changing sport: How playing football helped him deal with the childhood trauma of losing his dad at a young age.
  • [08:29] - Lessons he got playing professional football that he applied in business.
  • [12:23] - The power of being a sales leader who protects his team.
  • [14:12] - Key strategies he applied to build a culture that produced zero employee turnover.
  • [19:07] - Incredible backstory behind why he started SimplyNoted.
  • [26:04] - Why gurus and influencers may not be the best people to take business growth advice from.
  • [30:45] - The value in putting yourself in good situations with good people.


In this episode of the Transformed Sales Podcast, I had a chat with Rick Elmore, an entrepreneur, sales and marketing expert, former college and professional football athlete. As the Founder and CEO of SimplyNoted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 


Founded in 2018 and based in Tempe, Arizona, SimplyNoted has grown into a thriving company with clients of various sizes across the country including in hospitality, real-estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience. Rick delved into the huge sales growth potential of personalizing sales automation by incorporating handwritten notes, how sales leaders can build growth oriented teams with zero employee turnover, what it takes to retain customers long term, and so much more. Don’t miss out.


Quotes


“You’re preparing yourself for success if you know how to take what you’ve learned and bring it to the real world” - Rick Elmore


“Your sales team has to know that you literally have their backs no matter” - Rick Elmore


“Make sure the advice you take fits your journey” - Rick Elmore


“How you win business is how you’ll lose business” - Rick Elmore


“Sell on a great relationship instead of a great product because competitors will have a hard time outworking you on a relationship versus outworking you on a product” - Rick Elmore


Learn More About Rick Elmore in the Links Below:



Connect with Wesleyne:

08 Mar 2021Bold X Brave Conversations with JeNae Johnson00:16:34

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is JeNae Johnson with CTM Unlimited who equips leaders and teams with proper tools, guidance, strategy and courage to accomplish their business objectives. Starting with the premise that everyone has genius within them, JeNae equips leaders and teams with proper tools, guidance, strategy and courage to accomplish their business objectives. Her approach to forging a path for racial equity in the workplace is no different. Leaning into her experience in behavior change, JeNae leverages proven methodologies and strategies to help companies build equitable workplaces.

She partners with executives and ERG leaders to gauge the effectiveness of current DEI initiatives and identify specific focus areas for change.

She created Bold x Brave Conversations—a facilitated workshop for leaders to start engaging their teams in productive conversations about race and disparity that ultimately lead to strategic action.

On Today’s Episode of Snack Sized Sales:

  • [0:01:30] Who JeNae is and how she equips leaders and teams with proper tools, guidance, strategy and courage to accomplish their business objectives
  • [0:03:11] Get in alignment with how YOU best add value--no carbon copies.
  • [0:05:27] Speak boldly and bravely about your approach, values, and solutions
  • [0:09:20] Find creative ways to listen and get intel from current and prospective clients. Then give them what they asked for.

Connect with JeNae Johnson:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to be Bold x Brave, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help other new leaders and teams be equipped with the proper tools, guidance, strategy, and courage to accomplish their business objectives.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

01 Apr 2021Identifying Killer Opportunities with Shaun Moshasha00:21:48

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales.” Today my guest is Shaun Moshasha of Luminostics.  

Shaun identifies opportunities and connects dots. Although he plays in the biotechnology space, his activities have spanned fields as diverse as agriculture, consumer products, education, medical devices and diagnostics, in both the for-profit and non-profit arenas. He has achieved various successes from his endeavors; three of the companies he has co-founded are currently worth over $25M combined. However, these successes have come at the cost of many failures, hardships and hard-won lessons. Shaun's successes give him validation and his failures give him determination. Those are the elements that drive any salesperson, or any entrepreneur, to accomplish great feats, and Shaun restlessly strives for greatness by simply connecting the dots. 

On Today’s Episode of Snack Sized Sales: 

 

[0:01:16] Who Shaun is and how he got into what he is doing today. 

[0:03:12] Shaun discusses his position as “Head of Customer Experience.”  

[0:04:30] Shaun discusses how he interacts with the sales team and talks about at which point he gets involved in the sales process.  

[0:6:00] Shaun touches on overcoming “territorial” challenges. 

[0:08:31] Shaun discusses what it was like to build out the customer experience program. 

[0:12:26] Shaun advises sales managers on what they could do with their department to ensure salespeople are providing that true customer experience. 

 

Connect with Shaun Moshasha: 

 


 

Rate, Review, Learn and Share 

 

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn more about what it takes to ensure that your salespeople are providing that true customer experience, please listen and subscribe. Don’t forget to tune into our other shows and share your favorite episodes on social media! 

 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources. 

12 Jun 2024Investing in Yourself: The Key to Success With Feras Alhlou00:36:36

"If you happen to be laid off or you know someone who's laid off, it is hard, acknowledge that, mourn for a couple of days, but then you just gotta get yourself back up and go out and just knock on doors."- Feras Alhlou

Summary

Feras Alhlou shares his journey from a painful layoff to founding and scaling businesses in Silicon Valley. He emphasizes the importance of perseverance, learning sales from the ground up, and taking risks. Feras highlights the need to invest in oneself, learn new tools and technologies, and specialize in a niche to stand out in the market. He also discusses the challenges and rewards of being a founder and the importance of commitment and responsibility in both personal and professional life.


Takeaways

  1. Perseverance and learning from failures are key to success in entrepreneurship.
  2. Investing in oneself and continuously learning new tools and technologies is crucial for personal and professional growth.
  3. Specializing in a niche and becoming an expert in that area helps to stand out in the market.
  4. Commitment and responsibility are important in both personal and professional life.
  5. Success requires hard work, dedication, and the ability to learn and adapt.


Chapters

  • 00:00- Introduction and Background
  • 06:20- The Decision to Bet on Yourself
  • 13:33- Investing in Yourself and Learning
  • 23:40- The Importance of Differentiation
  • 32:37- Lessons from Personal and Professional Pivots


Connect with Feras Alhlou

LinkedIn- linkedin.com/in/ferasalhlou

YouTube- youtube.com/@StartUpWithFeras 

Website- startupwithferas.com/ 


Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- @wesleynewhittaker

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Website- TransformedSales.com   

Email- podcast@transformedsales.com  


18 Oct 2023Foolproof Sales Strategies to Implement with Jakub Hon00:26:54

Highlights

  • [01:00] - Getting into sales while in high school and thriving to become a respected sales guru.
  • [04:06] - Experience he had with sales managers early on in his sales career.
  • [10:08] - The pivotal moment when he made the transition from being an employee to being a CEO.
  • [16:49] - Some sales misconceptions that every sales leader should avoid.
  • [18:18] - Sales leaders and mentors who have influenced how he leads.
  • [22:14] - Why it’s important to take calculated risks to succeed in business and sales.

In this episode of the Transformed Sales Podcast, I had a chat with Jakub Hon, the Co-Founder and CEO of SALESDOCk. With a hands-on approach to sales, he has provided leadership and consulting services to over 150 organizations, including UberEats, Microsoft, Y Soft, and Google, helping them set up effective sales processes and implement scalable sales methodologies. Alongside his work at SALESDOCk, Jakub has co-founded Banana.bi and served as the Head of Sales for YSOFT Clerbo. Through his various roles, he has developed a passion for helping organizations break free from sales mediocrity and unlock their full potential. 

Jakub is dedicated to showing audiences that sales can be a fulfilling and rewarding profession when approached with the right mindset and techniques. 


With his years of sales and business experience, Jakub offers insights on how to transform prospects into profitable ventures. He underscores the necessity of a well-organized sales team, guiding clients seamlessly through their purchase process, and harnessing top-tier strategies and tools for peak efficiency. Furthermore, he advocates for the recruitment of seasoned sales professionals, seasoned in the sector. Jakub stresses the cruciality of laying a robust foundation and instituting a systematic approach from the outset of a business venture. Tune in to hear more of the sales and business leadership wisdom he had to share.


Quotes

“You should always define your target customers, what you want to serve them and who is best suited to person to win the customer” - Jakub Hon


“Figure out where your product market is, where you have higher chances to win, and build your sales team on that” - Jakub Hon


Learn More About Jakub Hon in the Links Below:



Connect with Wesleyne:


01 Mar 2023Vulnerability in Sales Leadership with Natasha Hemmingway00:31:45

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:07] - Journey to getting into her very unique brand of sales consultancy.
  • [04:19] - How her faith enabled her to navigate through great personal trauma while leading a sales team effectively.
  • [12:08] - Why women in leadership must learn to be more vulnerable.
  • [14:07] - Being a woman in the sales industry in corporate.
  • [17:49] - The emotional and psychological toll of being laid off and how she transitioned from corporate into entrepreneurship.
  • [21:59] - Heeding the call to go back to sales coaching after already building up another business.
  • [27:46] - Positively impacting business owners.


In this episode of the Transformed Sales Podcast, I had a chat with Natasha Hemmingway, the creator of Heart Not Hustle®️, a sales coaching firm founded with an aim to help corporations, start-ups, and entrepreneurs find and focus on the deeper meaning behind their business motivation and sales message. 


She’s a corporate, start-ups, and entrepreneurial-based sales consultant, coach and speaker. She helps corporations, start-ups, and entrepreneurs master their authentic sales process and sales strategy, achieve meaningful success and maximize their sales wins by bringing the Heart Not the Hustle®️. Natasha will share her inspirational journey from being a woman in corporate sales to diving into entrepreneurship, and the incredible challenges she had to overcome through it all.


Quotes


“When you work hard to develop team culture, you have to reap the benefits of that when you also need it” - Natasha Hemmingway


“Sometimes we are just down there struggling to get out that undercurrent instead of just lifting our hand up and letting somebody help us” - Natasha Hemmingway


Learn More About Natasha Hemmingway in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

13 Jul 2022Fast Track to Sales Leadership Success with Gary Guymon00:24:12

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • From playing sports and traveling around California to becoming a sales manager (00:46)
  • Valuable lessons he got from working in retail that he applied in his first sales role (04:39)
  • Why it’s important for salespeople to focus more on bringing value to conversations with customers (06:42)
  • The marathon 8-hour interview that took him from accounting and retail to the telecom industry (08:09)
  • Pros and cons of working for a Fortune 100 company versus a small company (12:01)
  • His quick ascension from individual contributor to sales leader (15:32)
  • Learning to work with people to really succeed in building a great sales team (19:06)

In this episode of the Transformed Sales Podcast, I had a chat with Gary Guymon, the VP of Sales at Xfernet. Gary was born in Santa Clara, California and he grew up all over California. He played sports, ran track, played football, and was an editor of a literary magazine. He started a tax firm from the ground up centered all around the California enterprise program until 7 years later when the program was shut down. His business partner wanted to convert the tax firm into a traditional accounting firm which Gary was not interested in so he decided to be bought out by his partner. 

He then moved to Seattle, took a retail job, and was later contacted by NTT Communications for an inside sales rep job. Gary worked his way up to a global account manager until when he was recruited by Xfernet as a global sales manager and worked his way up to his current position. Gary and I will dive into his interesting sales career and how he went from being a tax firm owner to a sales leader. He will share his wisdom with us around why salespeople should focus more on gaining the trust of their potential customers instead of just talking about their product or service, how to build a fulfilling sales career, and his top strategies for being an effective sales leader. Stay tuned for that and more!

Quotes

“Most people have an idea of what they want anyway so it’s whether or not they trust you and what you’re selling” - Gary Guymon

“To succeed as a sales leader, you have to learn how to work with different people” - Gary Guymon

Learn More About Gary in the Links Below:


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

08 Dec 2021Sales Managers Who Win Consistently with Wesleyne Greer00:20:19

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be breaking away from the usual format of our show to share an interview that I did with Lee Kantor of the Coach the Coach Radio show by Business Radio X. I started off by sharing how I moved from being a career chemist to achieving sales leadership success and helping other sales leaders achieve success within the organizations that they serve. Most emerging sales managers receive little or no training before taking on the job. That is a huge mistake. 

The climb from individual contributor to manager is worth planning and preparing for, because this role is not only among the toughest on the organizational chart, but it is also the one that offers the most upside (and downside), both personally and for the organization. I’ll talk about how I work with them to teach them how to manage up as well as manage down, and how they can build effective sales processes, hire better people., and speak to upper management to ensure what they're doing is getting heard throughout their organization. 

Lee Kantor and I covered a lot of ground in this conversation, good for leaders and reps alike to hear. So don’t miss out. And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Running a sales leadership coaching firm that helps sales leaders build effective sales processes, hire better people, and getting heard throughout their organization (00:52)
  • Transitioning from being a chemist to an international sales manager (01:42)
  • The first key to leading a sales team (02:54)
  • Are people born with sales in their blood? (03:17)
  • Teaching Gap selling: The problem-centric way to sell (05:19)
  • Why sales training cannot work without behavior change (06:24)
  • An industry to industry analysis of the salesperson’s role (08:09)
  • Breaking through bias against sales within organizations (09:44)
  • What coaches and consultants can do to improve their sales (11:55)
  • A 6-Month Impact Journey: Helping a client who had been turned down for a promotion to achieve great milestones (14:00)
  • Helping sales managers get to where they need to be as quick as possible (15:44)

Connect with Wesleyne Greer:


Connect with Coach the Coach Radio & BRX


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook,

27 Apr 2022Guaranteed Way to Becoming a Better Seller with Andy Paul00:41:02

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • The journey from starting out in tech sales selling computer systems to becoming a successful sales guru, entrepreneur, and podcaster (02:29)
  • What it really means for a sales manager to be enabled (04:14)
  • Stepping off the hamster wheel: Why he decided to transition from corporate to entrepreneurship (08:40)
  • Helping turn around mature startups that have stalled in growth (11:38)
  • The inspiration behind his first book and his advice for new authors (15:11)
  • How to succeed as a thought leader in your space (21:00)
  • Passionate about inspiring salespeople to keep learning and improving (22:54)
  • The importance of understanding how buyers form perceptions of you as a seller (25:26)
  • Achieving sales success by lifting up the lower tier of salespeople on your team just as much as you do with the top performers (29:36)
  • Distinguishing between the job of a salesperson and the job of a sales manager (32:47)
  • Growing your business by enabling your salespeople to grow (36:41)

In this episode of the Science of Selling STEM, I will have a chat with global sales guru, top podcaster, and entrepreneur, Andy Paul. Andy has a hit podcast, Accelerate Your Sales, that was acquired by ringDNA in 2020. It has since been renamed “Sales Enablement with Andy Paul.” This show inspires thousands of sales professionals each week. Andy has also written two award-winning books, “Zero Time Selling” and “Amp Up Your Sales” 

Having sold any kind of item in the past, Andy Paul now coaches and consults CEOs and sales teams. He's worked with all kinds of companies from start-ups to Fortune 100. He’s ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts and he’s consulted with some of the biggest businesses in the world including Square, Philips, GrubHub, and more, making him one of the leading voices in the sales industry today.

Paul shares his interesting journey, from a start in tech sales to a successful sales career and then transitioning into entrepreneurship. To teach us his strategy for revitalized selling, he will talk about what's important to your buyers and how you can help them get it with his 4 pillars of selling in. Wanna get better at selling? You'll learn how in this episode. So stay tuned!

Quotes

“We move salespeople into roles of authority and positions of authority and responsibility without educating them in just some of the basics” - Andy Paul

“A sales manager is the most influential person in a new seller’s life and so we must help managers get better” - Andy Paul

“If we spent 90% of the money on sales managers, we would actually end up with better results” - Andy Paul

“At the end of the day, in an overwhelming majority of cases, the decision the buyer makes, the difference between you and another vendor is you as a seller” - Andy Paul

“Your job as a salesperson is not to persuade somebody to buy your product, your job as a salesperson is to go out and listen to your buyer, understand the most important things to them both in terms of the challenges they face and the outcomes they wanna achieve, and then help them get that” - Andy Paul

Resources Mentioned:

27 Sep 2023Email Deliverability For Sales Teams with Nicolas Toper00:26:41

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:51] - Necessity is the mother of invention - How a personal challenge pushed him into the job market and led him through the incredible career he’s had.
  • [03:37] - Why he had to close his first business and the lessons he learned from the experience.
  • [11:21] - Problem solving and leadership strategies for sales professionals and business owners.
  • [16:21] - Building multiple businesses in France’s challenging business environment, getting US investors, and trying to balance business and personal life.
  • [21:14] - How Inboxbooster helps businesses thrive in a competitive landscape.


In this episode of the Transformed Sales Podcast, I interviewed Nicolas Toper, the CEO and Co-Founder of Inboxbooster, a platform that uses AI to ensure emails don't end up in Spam/Promotions on Gmail, Outlook, and Yahoo. The platform serves over 2,000 clients including YCombinator, Zengo, and Wisbee, and has recently been featured in several articles including Forbes, FinSMEs, and Business Mole. Nicolas has a Master of Science in Computer Science degree from the Conservatoire National des Arts et Métiers, has been awarded 4 patents on computer compiler optimization and email deliverability, and speaks French, English, and German.


Nicolas candidly discussed the challenges he faced in the early stages of his career. From grappling with the intricacies of email deliverability to ensuring that his platform catered to the needs of different corporate giants, his journey was not without its hurdles. One of the most poignant moments of the interview was when Nicolas reflected on a previous business venture that didn't succeed. However, instead of viewing it as a setback, he treated it as a learning experience. Drawing lessons from his past failures, he channeled his insights and experiences into the creation of Inboxbooster. Tune in to get a dose of inspiration from Nicolas that will definitely help you successfully navigate your sales career.


Quotes


“The fact that you make money is a sign that you’re selling something good that people want to buy” - Nicolas Toper


“You need to be comfortable being uncomfortable when you’re in sales” - Nicolas Toper


“You have to be very clear about leadership expectations and what you want from other people” - Nicolas Toper


Learn More About Nicolas Toper in the Links Below:



Connect with Wesleyne:

12 Apr 2021Perfectionism Is Not Necessary with Lauren Holtvoigt00:20:23

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales.” Today my guest is Lauren Holtvoigt of PetDx, Inc. . 

Lauren Holtvoigt, DVM brings a unique combination of clinical practice experience in parallel with industry insider knowledge through a commercial lens that is geared toward successful growth opportunities within the market. 

Dr. Holtvoigt has deep experience in fundraising, financial, clinical operations and organizational management and is skilled in relationship and coalition building, industry trend assessment, and information dissemination. With a DVM from The Ohio State University, as well as an MBA, Dr. Holtvoigt possesses advanced talent at translation of macro commercial data to actionable and effective plans for a veterinarian, team or more broadly for a large organization.  

 

Dr. Holtvoigt has worked with numerous animal industry corporations and is currently working within an oncology diagnostic startup. In her free time, Dr. Holtvoigt also likes to run competitively. 

On Today’s Episode of Snack Sized Sales: 

  • [0:02:30] Who Lauren is and how she went from getting a Doctorate in Veterinary Medicine to an MBA to where she is today. 
  • [0:07:19] Lauren discusses how you help your team understand how value proposition is important to be able to sell products. 
  • [0:09:34] Lauren discusses what she instituted within her team to help set her up for success in her upcoming launch. 
  • [0:12:11] Lauren discusses how she balanced learning how to give the right information but not too much. 
  • [0:14:06] Lauren discusses what she was looking for in her team when she built it. 
  • [0:15:50] Lauren provides advice on taking a product to market. 
  • [0:17:00] Lauren shares her greatest success story. 

Connect with Lauren Holtvoigt: 

 


 

Rate, Review, Learn and Share 

 

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about Lauren’s oncology diagnostic startup, please listen and subscribe. Don’t forget to tune into our other shows and share your favorite episodes on social media. 

 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources. 

02 Mar 2022Problem Solving Sales with Alexis Scott00:36:38

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a chat with Alexis Scott, the Partnerships Manager at Aspireship, an industry recognized reskilling and job placement platform that helps you pivot your career into SaaS sales. Alexis is a well-rounded sales leader with a diverse background of industry experience, from hospitality to technology. She has adapted and grown throughout her career. Her passion for building relationships and dynamic organizations, and her experience building sales teams makes her a powerhouse in the development of employer partnerships. 

The partnerships she builds with dynamic technology companies facilitates the hiring of Aspireship graduates and  individuals looking to start careers in software sales. Alexis has amazing views regarding sales, self-awareness, and the difference between being picky or particular. She will share all that and more in this episode. You won’t wanna miss out on the juicy sales tips she will share. Stay tuned.

And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • The journey from a beverage cart girl at a golf course to a sales leader (01:46)
  • How her combined experience in customer service, hospitality sales, and marketing helped her move up the ladder (04:28)
  • Ending up with a team of 70 under her leadership within a short time (07:50)
  • Moving from a solo salesperson to the leader of a team and managing to keep every team member productive (12:44)
  • The trauma of being let go out of the blue with her entire team including her boss (14:37)
  • Deciding to follow her passion after the job loss within a global pandemic that eliminated job opportunities (18:10)
  • A mindset game: The internal tug of war of sales every salesperson has (22:59)
  • Why salespeople should focus on asking questions and solving problems (27:16)
  • From a dark place to changing lives at Aspireship (31:27)

Connect with Wesleyne Greer:


Connect with Alexis Scott:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and

03 May 2021Building Strong Lead Generation and Sales Execution Infrastructure with John Adams00:29:37

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is John Adams, the Senior Vice President at Growth Practice at Lean Focus LLC, a management consulting firm that helps businesses overcome their biggest challenges by transforming them for the better, and for the long-term. John will talk to us about the importance of building up an effective sales process and automating it with a CRM, and how to continuously improve the performance of our sales teams.

John is a driven and dynamic leader with diverse experience in general management, international operations, strategic marketing and sales, product development, and manufacturing. He has a proven track record of executive leadership in change management, P&L management, strategic planning, sales and marketing, product development, and operational excellence. His record of leadership has resulted in measurable benefits to companies. 

On Today’s Episode of Snack Sized Sales:

  • Focusing on customers first since he was a teenager (01:51)
  • The first opportunity he got to learn about sales (03:06)
  • How he grew a business by 40% organically over 6 years by just implementing strong lead generation and sales execution infrastructure (04:38)
  • Using a CRM system only to automate an existing and effective sales process (07:24)
  • Some of the challenges he faced when he was a new sales manager (09:46)
  • Teamwork in dealing with quality issues that led to a client not succeeding (13:50)
  • Steps to take when trying to figure out why you’ve lost a deal (18:22)
  • Why articulating who your competitors are is critical (21:47)
  • Excelling in sales leadership through constant engagement and feedback with the sales team (23:17)

Connect with John Adams:


Rate, Review, Learn, and Share

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

23 Feb 2022Embracing Transparency to Sell Better with Todd Caponi00:35:26

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I interviewed Todd Caponi, the Founder, Speaker and Workshop Leader at Sales Melon. Todd is the author of a three time best book award winning and international best-seller, “The Transparency Sale”. He is a multi-time sea-level sales leader, behavioral science and sales history nerd. He’s guided two companies to successful exits. His next book, “The Transparency Sales Leader” is planned for the Spring of 2022. 

Todd built the revenue capacity of a tech company from the ground-up into Chicago’s fastest-growing, helped drive an organization to a successful IPO followed by an acquisition worth almost $3B, and in another organization his turnaround efforts were rewarded with a successful exit and the American Business “Stevie” Award for Worldwide Vice President of Sales of the Year.

Todd was gracious enough to reveal his hard-earned sales secrets including how to engage potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience. If there has ever been an episode that you mustn’t miss, it’s this one. So stay tuned and if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE.

On Today’s Episode of the Science of Selling STEM:

  • Inspired by his dad to go into sales and combining it with his passion for leading and teaching (02:02)
  • Becoming a good sales leader despite having been an average sales person (03:48)
  • The experience of leaving his franchise business to become a new sales leader (05:48)
  • Using the five Fs framework to successfully build process (10:26)
  • Why every sales leader should embrace their flawsomeness and ensure that they don’t just focus on the forecasts (14:18)
  • How the negative are needed in order to trigger a purchase decision (17:51)
  • Breaking down his passion for sales history (26:12)
  • Taking sales back to being a respected profession (30:32)

Connect with Wesleyne Greer:


Connect with Todd Caponi:


Resources Mentioned:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM...

24 Nov 2021How to Appreciate Your Sales Team with Wesleyne Greer00:19:33

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be flying solo to share some Thanksgiving wisdom with you. As a sales leader, you want every member of your team motivated, excited, and committed to hitting goals and bringing in revenue. Usually, the positive attitude you seek from each salesperson starts with you. Each person on your team looks to you for guidance, affirmation, and appreciation. There are a lot of salespeople out there who unfortunately do not feel appreciated by their managers or their company, I've seen it first-hand. 

Some salespeople are made to feel like a commodity, a simple tool used by the business. While salespeople are typically very self-motivated, recognition of their efforts is still important. It’s often that formal recognition that drives your sales team to go above and beyond. Beyond that, it’s also just a nice thing to do. And it helps cultivate a positive work environment. The same basic principle of thanks and giving also similarly applies to customers too. That’s why in this Thanksgiving episode, I’m going to tell you some of the great ways to show appreciation to your sales team and customers so you can keep sustainably growing your sales. Enjoy!

And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Remembering the human element of things in order to give thanks to your sales team (01:23)
  • Using altruistic motivation to inspire your salespeople to perform at their best (03:26)
  • The value of taking time in the next 30 days to have a human-to-human conversation with your salespeople (09:00)
  • Appreciating the departments that are instrumental to the success of your sales team (10:45)
  • Customer Appreciation: Recognizing a customer’s value, improving customer satisfaction, and fostering meaningful customer relationships (13:24)
  • Being the glue that brings the business units in your company together (16:36)

Connect with Wesleyne:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

07 Feb 2024Delivering Value and Satisfaction to The Customer With Cynthia Zenti00:33:46

In this episode, Cynthia Zenti shares her journey in sales, starting at the age of 13 and selling over $1 billion in cumulative revenue. She emphasizes the importance of understanding the purpose of selling and how it can help people. Cynthia discusses the need for salespeople to step outside of themselves and empathize with their customers, detaching emotionally from the sale. She also highlights the significance of creating a safe space for diversity, equity, and inclusion in the workplace. Cynthia shares her experiences in transforming company culture and the impact of being impeccable with your word. She concludes by discussing the influential people in her life and how to connect with her.

Takeaways

  • Understanding the purpose of selling is crucial in helping people and making a difference in their lives.
  • Salespeople need to step outside of themselves and empathize with their customers, focusing on their needs and goals.
  • Creating a safe space for diversity, equity, and inclusion in the workplace is essential for fostering growth and performance.
  • Being impeccable with your word and taking ownership as a leader can have a significant impact on team performance and engagement.

Chapters

00:00 Introduction and Background

01:02 Starting in Sales at 13

02:29 Lessons from Early Sales Experience

03:27 Teaching the Purpose of Selling

05:14 Stepping Outside of Yourself in Sales

06:51 Detaching Emotionally from the Sale

07:21 Career Progression in Sales

08:24 Dealing with Imposter Syndrome

09:49 Creating a Safe Space for Diversity, Equity, and Inclusion

17:35 Transforming Company Culture

23:49 Incorporating Diversity, Equity, and Inclusion in Sales

31:36 Influential People in Cynthia's Life

34:43 How to Connect with Cynthia

Connect With Cynthia

LinkedIn- linkedin.com/in/cynthiazenti

Connect With Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- email...podcast@transformedsales.com  

06 Apr 2022Why You Should Combine Philosophy and Execution in Sales with Ronnell Richards00:41:52

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a chat with Ronnell Richards, the Founder of Business & Bourbon, a platform dedicated to helping people do business better. Ronnell has built a career out of creating businesses and developing sales professionals into high-level performers. He’s taught individuals how to feel part of a team and perform better as a result. He successfully strategized with both small and large businesses to take their progress to the next level. This has given him a unique perspective on success that he brings to every aspect of his life. 

As an award-winning entrepreneur, Ronnell knows what it takes to aim high and hit even higher. Within ten minutes of listening to Ronnell, you’ll see why he's been so successful as a sales coach, entrepreneur, business coach, speaker, and trainer. He and I discussed how his parents instilled in him the values that made him a success in sales and entrepreneurship at a young age, why philosophy is important in sales, what effective sales leadership looks like, and so much more. Get ready for the sales development training of a lifetime in this 42-minute episode.

And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • How his upbringing equipped him for a long and successful sales and entrepreneurship career (01:59)
  • Shut the Hell Up and Sell: Philosophy + Execution in Sales (10:05)
  • Why you need to learn how to build a connection in a short period of time (16:00)
  • Disrupting an improperly built system that programs salespeople to be too product-focused (20:41)
  • How to help your sales managers consistently lead their teams to success (25:17)
  • Business and Bourbon: Creating an environment that’s conducive to building relationships and connection (30:24)
  • Everything he’s most grateful for (36:43)

Connect with Wesleyne Greer:


Connect with Ronnell Richards:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to

08 Mar 2023Understanding Human Behavior to Increase Your Sales with St John Craner00:31:34

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:52] - His journey to teaching and training rural sales managers and their sales teams how to use the principles of human psychology to make more qualified sales and generate leads.
  • [02:00] - How growing up in rural England influences his work today.
  • [05:03] - Selling to rural folks who are naturally very resistant to sales.
  • [08:30] - Why sales managers are generally not as vulnerable as they should be.
  • [09:56] - Aligning your sales efforts to your customers’ motives and designs instead of trying to educate them.
  • [14:05] - Hunters versus Farmers: The detriment of putting people who are highly technical into emotional sales roles.
  • [17:55] - Reasons why a McDonald’s drive-through of sales training always fails.
  • [23:41] - Becoming a trusted partner and advisor to your customers.


In this episode of the Transformed Sales Podcast, I interviewed St John Craner, the Managing Director of Agrarian Rural Marketing, a company that specializes in training and teaching sales teams to perform at a higher level using human-centered psychology. St John is also the host of the Rural Sales Show podcast.


He grew up in the farmland of Essex and started his career at McCann in the UK before finding his way to New Zealand. There, his career has spanned corporate marketing, as well as agency marketing roles. But his first love is growing rural businesses. He will share his incredible journey and tell us the top ways to increase your leads and sales by implementing your buyer’s mindset and tapping into the psychology of selling. Stay tuned and enjoy!


Quotes


“When you try to control the sale, you won’t make the sale” - St. John Craner


“If someone doesn’t feel safe in a sales situation, and you don’t make your buyer feel safe, they’re not gonna buy from you” - St. John Craner


“When you’re managing a sales team, you cant control them. You have to be curious, to coach them and facilitate them” - St. John Craner


“You can’t educate a customer, you need to align to their motives and designs” - St. John Craner


“Sales success starts with yourself” - St. John Craner


“If you’re a service-oriented person, you’re going to be very technically strong. If you’re a salesperson you’re going to be very emotionally strong. Blending the two is how you get that superpower” - St. John Craner


“Products don't reject you, people do” - St. John Craner


“When we serve the best interests of our clients rather than the best interests of ourselves, we’ll make more sales” - St. John Craner


“Curiosity versus criticism is a very important mindset to have in sales” - St. John Craner


Resources Mentioned:



Learn More About St John Craner in the Links Below:



Connect with...

26 Jun 2024The Power of Storytelling in Sales with Shawn Cook00:24:04

"We should be focused on facilitating buying processes rather than trying to sell."- Shawn Cook

Summary

In this episode of the Transform Sales Podcast, Wesleyne interviews Shawn Matthew Cook, the founder of SMC Sales.

They discuss Shawn's journey into sales, the importance of trust in sales, and how to become a trusted advisor to buyers.

They also explore selling to marketers and the need to align the selling process with the buyer's buying process.

Shawn shares his insights on creating repeatable and scalable sales systems and the power of storytelling in sales.

He also talks about the impact of mentors and the importance of defining and measuring success.

Takeaways

  1. Trust is crucial in sales, and salespeople should strive to be trusted advisors to their buyers.
  2. To establish trust, salespeople should listen actively and put themselves in the buyer's shoes.
  3. Selling to marketers requires understanding their world and aligning the selling process with their buying process.
  4. Creating repeatable and scalable sales systems can help B and C players level up and achieve better results.
  5. Storytelling is a powerful tool in sales, as it helps buyers remember and connect with the product or service.
  6. Having mentors and defining and measuring success are important factors in personal and professional growth.


Chapters

  • 00:00 Introduction and Background of Sean Matthew Cook
  • 02:28 Building Trust in Sales
  • 06:27 Selling to Marketers
  • 12:45 Creating Repeatable and Scalable Sales Systems
  • 20:49 The Impact of Mentors on Personal and Professional Growth
  • 25:30 Conclusion and Contact Information

Connect with Shawn

LinkedIn- linkedin.com/in/shawnsationalcso

Website- b2bsalessuperheroes.com 

Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- @wesleynewhittaker

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Website- TransformedSales.com   

Email- podcast@transformedsales.com  



24 Nov 2020Transformed Sales Trailer00:00:45

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Having managed multi-million-dollar teams, Wesleyne marries her love for sales and her passion for coaching at Transformed Sales. She has a strong track record for driving revenue through sales, marketing, and ongoing customer support. This has earned her numerous accolades, including multiple “sales team of the year” and “sales excellence” awards.

Through her process, she empowers, coaches, and transforms underperforming sales managers into confident sales leaders. She understands that sales leadership requires both coaching to develop leadership skills and outside the box strategies to ensure everyone on the team becomes a sales superstar with a singular focus for her clients—more repeatable sales.

05 Apr 2023Building Human Connections That Drive Revenue with Ruben Dua00:34:17

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:58] - The beginning of his technology experience.
  • [03:17] - Valuable lessons he got from the company he started that never took off.
  • [05:26] - How every salesperson, entrepreneur, and marketer can embody the needs of their customers.
  • [08:09] - Showing up as your authentic self when you’re on video.
  • [10:20] - Why video is so effective and high converting. 
  • [13:00] - Ideal client profiling strategies that work.
  • [19:05] - Hitting the Market and Taking Off - How the Covid pandemic propelled his tech company to fast growth.
  • [21:37] - Getting over your confidence hurdles to record videos and get great results.
  • [26:40] - The power of finding and living your purpose.
  • [28:00] - Why goal setting is important.
  • [31:56] - Connecting with customers to understand their needs and why they decide to buy or not to buy.


In this episode of the Transformed Sales Podcast, I had a chat with Ruben Dua, the Co-Founder, and CEO of Dubb, a popular video sales platform that helps businesses 30X+. They work with 65K+ businesses, including well-known organizations like Keller Williams, Grant Cardone, Fannie Mae, and eXp Realty, whose sales teams use the platform to produce personalized video messages that boost connections, conversions, and revenues. Ruben has 20+ years of marketing experience and is also the author of Click Record: How Overcoming Fear, Storytelling, and Video Marketing Can Change Your Life, which was Amazon's best new release book in the direct marketing and entrepreneurship categories. 


Ruben will talk about how and why video is taking over the Internet, how can you leverage it to grow your sales by 30 to 300%, how to unleash your creativity for video marketing and top video marketing secrets for attracting your ideal clients, strategies for selling more to existing customers/clients, and so much more. Stay tuned and enjoy!


Quotes


“It’s on us as salespeople, business developers, and anyone in business to bring the trust factor” - Ruben Dua


“If you’re not having fun recording videos and sending them to your prospects, then this is not gonna be a sustainable thing” - Ruben Dua


“If you don’t love the video, you’ll love the results” - Ruben Dua


“State the intention and then create the path to that intention” - Ruben Dua


“When we root ourselves in value to others, all over sudden the world of purpose just opens up” - Ruben Dua


Learn More About Ruben Dua in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

09 Aug 2023How to Succeed in Sales with Bryan Charleau00:29:50

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:40] - Getting into sales while in university and consistently growing to turn it into a decade long career.
  • [02:18] - Consistency in action and practice in sales.
  • [05:05] - Value Moments: What he learned from the ups and downs of transitioning from college into professional sales.
  • [07:26] - The importance of being your authentic self in your sales career.
  • [11:36] - Overcoming despair in his sales career to become a mentor to new and young sales professionals.
  • [15:55] - How and why he decided to write “Pitching Sales: A Complete Guide to Becoming a Sales Professional”
  • [23:36] - Sales career development strategies you should implement today.
  • [27:45] - Why you should always focus on solving customers’ problems.


In this episode of the Transformed Sales Podcast, I had a chat with Bryan Charleaum the Founder of Pitching Sales Consulting. He is a seasoned sales professional with over ten years of experience in the sales industry, ranging from software to construction. Through his experiences, he has learned countless lessons and gained first-hand knowledge of the challenges that sales professionals face when establishing themselves in this competitive field. 


Bryan’s first book, Pitching Sales, is filled with important and often overlooked information that can help to prepare you for the beginning stages of your career and to guide you through some of the unexpected situations you may find yourself in. His goal is to help new and young sales professionals thrive in sales.


Like all sales professionals, Bryan fought hard in his career, a path seen by many as “the only way.” He will share methods to accelerate your sales success, enhance the highs, ease the lows, and show that you don't have to navigate the world of sales alone especially when you’re starting out. He will also have a lot of valuable insights to share with sales leaders as well, so make sure you don’t miss this episode.


Quotes


“Consistency is more of an attitude because it can be very difficult in sales especially when you’re new to it” - Bryan Charleau


“In sales, you will not meet a successful person that can’t point out one or two people that helped them thrive” - Bryan Charleau


“You need to learn the entire sales process, but there is no point in knowing how to close the deal with the perfect closing line if you’re afraid to pick up the phone” - Bryan Charleau


“When you’re starting out in sales, you’re gonna get a lot of nos” - Bryan Charleau


“When you make up your mind to go from your sales job to your sales career, that is when your whole next level of what you can be and your full potential is unlocked” - Bryan Charleau


“If you don’t care about solving the customer’s problem, they can tell” - Bryan Charleau


“If you’re out to make a sale as quick as possible and just make it transactional, the customer will just not give you the time of day” - Bryan Charleau


Learn More About Bryan Charleau in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn -...
08 Jun 2022Why You Need Solution-Centric Sales with Janice B Gordon00:34:25

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • How she got into sales at a very young age and her incredible sales journey to date (02:04)
  • Combining her love for relationships and her listening skills to kill it in sales (07:39)
  • Sales No-Nos: The mistakes that product-centric companies make (09:49)
  • Why you need to start recording your customer conversations (12:28)
  • Consistently closing more sales by always living in the buyer’s world (16:26)
  • The immense power of customer-centricity (23:20)
  • Going through a positively impactful trial by fire that helped her thrive personally and professionally (28:23)

In this episode of the Transformed Sales Podcast, I interviewed Janice B. Gordon, the founder of Scale Your Sales Podcast and framework. Janice is a consultant, international speaker, educator, and facilitator. She’s a customer growth expert and top 50 global thought leader and influencer on customer experience. Janice is multi-award-winning and listed #25 of the Top 100 Global Business Influencer 2017, #4 Sales Guru 2020 and author of “Business Evolution: Creating Growth in a Rapidly Changing World” and co-author of “Heels to Deals: How Women are Dominating in Business to Business Sales”

She uses her 20+ years of business, sales, customer experience, and leadership to unleash hidden potential and accelerate revenue growth by investing in customer alignment and buyer engagement. "It's not all about you. It's all about your customers" says Janice. Join us as she shares her expertise on the nature of sales today, how to win and keep customers, what it takes to develop relationships, and so much more.

Quotes

“The sales will happen if you have the right product for the right customer, and you create the right experience” - Janice B. Gordon

“Once you have the language of the customer, you have to go in and interpret how what you have in terms of product or service is going to help the customer to move forward” - Janice B. Gordon

“The sales industry we’ve been so arrogant to think that what we’ve got is the best and everyone is going to need it, but that’s not the case” - Janice B. Gordon

“People are solution-centric. They’re never product-centric” - Janice B. Gordon

“Women in sales are the highest achievers and performers, but we’ve got one side where women are great sellers and another side where there are so many barriers, so there is still a lot of work to be done” - Janice B Gordon

Resources Mentioned:


Learn More About Janice in the Links Below:


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at...
02 Aug 2023Empowering Sales Leaders to Become Sales Champions with Barbara Spector00:15:11

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:46] - Going out on her own after many years working in the corporate world as second in command with no decision-making power.
  • [02:46] - Providing sales organizations with effective hiring strategies and a diagnostic tool to help them determine why their sales people don’t perform well.
  • [03:56] - How salespeople can fully tap into the sales skills they have to always perform at the best of their ability.
  • [08:24] - Why it’s important for sales leaders to understand the hidden mindsets of their salespeople.
  • [09:56] - Fixing Problems You Can Measure: How data can help sales leaders solve challenges within their sales teams.
  • [12:18] - Breaking down the Sales MRI and how it’s a blueprint for sales leadership success.


In this season 8 premiere of the Transformed Sales Podcast, I had a chat with Barbara Spector, the Founder and CEO of Smart Moves where she is an expert in sales force development and retention. Barbara’s career spans over 3 decades. Trade associations, corporations, and non-profits have hired her to resolve issues related to Talent Management, Mindset, and Transformative Sales Strategies. 


These days, her specialty is helping executives understand and remove the roadblocks that affect their top-line revenue and bottom-line profits. Barbara Spector is a nationally recognized thought leader who helps optimize sales force development strategies for executives at leading brands throughout the country. She specializes in "inside-out ways of thinking" that move her audiences to drive growth in their organization.


In our discussion, Barbara expresses her opposition to the downsizing of sales teams and instead underscores the indispensable role they play as an organization's revenue-generating core. She believes it's imperative to preserve their resilience, particularly during periods of uncertainty. She advocates for a retrenchment strategy that doesn't focus solely on revenue, but rather weighs individual performance metrics. By leveraging thorough evaluation tools, businesses can spot salespersons with considerable potential. To benefit from that and more that Barbara had to share, tune in to the episode.


Quotes


“A lot of salespeople would rather be liked than close business” - Barbara Spector


“Having the need to be approved of gets in the way of salespeople all the time” - Barbara Spector


“It’s really important for sales leaders to understand what the hidden mindsets are of their salespeople” - Barbara Spector


“You can’t fix problems that you can’t measure” - Barbara Spector


Resources Mentioned:



Learn More About Barbara Spector in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn -...
31 May 2023Overcoming Adversity and Defeating Doubt with Alec Wons00:33:32

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:49] - The Making of the Man: Breaking down his first year after he graduated college.
  • [05:46] - How he overcame despair and depression to step into his power.
  • [11:44] - Setting yourself up for success by networking and surrounding yourself with positive people.
  • [15:44] - Why you have to deconstruct your implicit biases.
  • [18:03] - Strategies to use to reach out to people outside of your bubble.
  • [24:46] - Becoming a published author in his 20s.
  • [28:51] - Overcoming your toughest opponent in life - yourself.


In this episode of the Transformed Sales Podcast, I had a chat with Alec Wons, an author, coach, passionate and positive entrepreneur, and salesman. Alec firmly believes that everyone (no matter how young or old) should fail as much and as often as possible. He sees failures as learning opportunities. He enjoys being physically active, reading, cooking, and spending time with friends and family. 


He graduated from Marquette University where he played D1 college soccer and got his degree in Exercise Physiology. Alec will share what he has learned through his struggles and failures. If you are struggling through the day-to-day of life's adventures and being in a sales career either as a leader or individual contributor, Alec has some great advice for you. Tune in for more!


Quotes


“Life is probably about 10% of what you can personally control yourself and about 90% of what you just react to in the outside world” - Alec Wons


“The largest amount of growth comes outside of your comfort zone” - Alec Wons


“What you say and do does affect others” - Alec Wons


“Things don’t happen to you, they happen for you” - Alec Wons


“Don’t just give to get but give because you truly want to give” - Alec Wons


“You’re one habit away from achieving what you want” - Alec Wons


Resources Mentioned:



Learn More About Alec Wons in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

24 Aug 2022How Sales Leaders Can Conquer Their Fear with Wesleyne00:13:16

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:33] - How the fear of rejection affects salespeople.
  • [02:58] - Why even the best sales leaders are afraid of failing.
  • [04:17] - Do you fear success? Time to put an end to that.
  • [07:30] - Identifying and overcoming your fear once and for all.
  • [10:47] - Succeeding in your sales career by promoting yourself.
  • [12:06] - Getting the support you need to move forward. 

In this episode of the Transformed Sales Podcast, I talk about fear and how it affects salespeople and sales leaders. Fear can destroy confidence, create doubt, and snatch the joy from life. It has many names, can be invisible, holds no prejudice, and has lots of allies that work in tandem to self-sabotage. The fear of selling and rejection among salespeople can occur in response to certain unforeseen situations developing, for instance, a high-profile client canceling. 

It can also occur in anticipation or expectation of future challenges, such as having to explain to the leadership that the biggest client is canceling, and the threat these, in turn, pose to the opportunity for a promotion or financial bonus. The fact is, fear affects both individual contributors and sales leaders in equal measure. But what if you identify it, call it out, and use it for positive gain? Stay tuned because that’s exactly what I’ll address in this value-packed 13-minute episode. I’ll mention the three different types of fear that affect salespeople and share how you can overcome them.

Quotes

“The worst thing you can do as a sales leader is follow the status quo” - Wesleyne Greer

“All types of fear hold you back as a sales leader” - Wesleyne Greer

“As a sales leader, when you operate with a fear mindset, that resonates down to your team” - Wesleyne Greer

Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

26 Jan 2022Get Found Online With Elaine Lindsay00:20:35

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this re-broadcast episode of the Science of Selling STEM, I had a chat with Elaine Lindsay, the CFO of TROOL Social Media. Elaine works with entrepreneurs to achieve more visibility online. She serves to get you found fast and first in search results! You can be Google’s preferred choice in your niche when you harness the power of your Mindset + Website + Social Media + SEO efforts altogether.

Elaine believes INTEGRATION is KEY to all you do, especially in the digital space. Online since the dial-up modem, Elaine created her first website for a regional counselor in 1999 and immediately knew there must be more to assure your business would stand out in the digital space. Enjoy the episode and if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Who Elaine is and how she works with entrepreneurs 40+ to achieve more visibility online (01:53)
  • Getting to the top of search results by crafting your words to fit your niche (04:08)
  • Integrate your NAP - Name, Address, Phone (06:25)
  • Stay in your lane- maintain your authority in your niche ()
  • Speak to one person... In all ways it’s about them not you ()

Connect with Wesleyne Greer:


Connect with Elaine Lindsay:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources

09 Nov 2022How to Avoid Common Sales and Marketing Mistakes with JJ Reynolds00:20:13

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:04] - From creating content as a videographer to the marketing and analytics guru that he is today.
  • [04:57] - The experience of shifting into the world of data and analytics.
  • [07:25] - Why salespeople shouldn't focus solely on outcomes.
  • [10:25] - How to go about matching intentions and outcomes.
  • [13:50] - Figuring out when to start hiring people in your business and the challenges that come with it.
  • [17:25] - Experiences that have influenced how he shows up in life and work.

In this episode of the Transformed Sales Podcast, I interviewed JJ Reynolds, the Head of Marketing and Analytics at Mediauthentic, a company that helps businesses grow through measured marketing growth. JJ has worked alongside 1MM startups, multi-billion dollar companies, and everything in between to develop custom measurement and visualization solutions that dazzle everyone in the room. He and his team at Mediauthentic pride themselves on providing clients with a true marketing data partner they can rely on and trust. With experience in media buying, PPC, and advanced custom solutions, JJ is able to see the whole picture and take a predictive approach, answering the clients ‘next questions’ in initial implementations. The goal is always to deliver meaningful visualizations that anyone can take action on. 


JJ’s down-to-earth humor compels clients and colleagues to laugh while they learn, which, considering his long-lasting partnerships with countless clients, seems to be the key to breaking down data silos within organizations. Nothing brings a team together and encourages productive collaboration like a good laugh and non-technical jargon. He will share his years of expertise on the importance of data in your company tools that will help you understand data better and how it can all help improve your overall business. Stay tuned!


Quotes


“At the end of the day, if sales aren't where you are, closed deals aren't where they’re supposed to be, you should know that by 45 to 90 days out depending on your sales cycle” - JJ Reynolds


“When you have a team that you’re working with, everyone should have more of a specialty so that you know who to turn to when some things go wrong” - JJ Reynolds


Learn More About JJ Reynolds in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

11 Oct 2023Sales Success Secrets to Implement with Randi-Sue Deckard00:30:27

Highlights

  • [00:50] - Transitioning from a clinical scientist to an accomplished executive and entrepreneur who is now a marketing, sales, and customer success executive at Besler.
  • [02:01] - The value of ally ship and mentorship for any sales professional.
  • [05:33] - Sales vs Science: How she decided to change the trajectory of her career to get into sales.
  • [11:13] - Empowerment as a tool to retain the sales people you hire.
  • [13:23] - Why it’s important to have playbooks, documentations, and processes for your sales team.
  • [16:43] - Taking a sales team from product-focused to customer-centric. 
  • [20:35] - How she successfully integrates and manages marketing, sales, and customer success departments.
  • [23:49] - Difficult experiences she has encountered as a woman in sales.
  • [27:38] - Advice for aspiring and new sales people: Network and connect with other sales professionals from the very beginning.

In this episode of the Transformed Sales Podcast, I interviewed Randi-Sue Deckard, a clinical scientist turned accomplished executive with an entrepreneurial mindset and extensive experience in developing and implementing transformational, customer-centric strategies designed to propel revenue, optimize operations, and enable rapid, sustainable organizational growth. She aligns high-performing teams with the corporate vision, forges value-add partnerships at all levels of the organization and delivers tactical roadmaps to unlock business value.


Randi-Sue shared her incredible career journey transitioning from a clinical scientist to an executive role at Besler, where she now heads marketing, sales, and customer success, why empowering salespeople helps retain talent, and the importance of sales teams evolving from a product-focused approach to a customer-centric one. She also shared insights on successfully integrating the marketing, sales, and customer success realms, and so much more. Tune in to the episode to learn more from her.


Quotes

“Lean into the uncomfortable because that’s where the growth is” - Randi Sue Deckard


“Because I obsess about the customer and data, I think that’s what makes me good at sales” - Randi Sue Deckard


“Sales and science is not that far apart” - Randi Sue Deckard


“Sales is just a conversation” - Randi Sue Deckard


“Be customer obsessed” - Randi Sue Deckard


Resources Mentioned:


Learn More About Randi Sue Deckard in the Links Below:



Connect with Wesleyne:


21 Apr 2021Strategic Planning is Critical with Rebecca Rosas00:16:20

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Dr. Rebecca Rosas, the Vice President of Strategic Planning for Texmark Chemicals in Galena Park, Texas, a privately held chemical processing and manufacturing company. Rebecca will talk to us about how strategic planning can help you improve your sales processes and increase revenues. 

 

She has previously been Vice President of R&D/Technology Center Manager prior to her promotion in late 2018. A graduate of McKendree College, she obtained an M.S. in Physical Chemistry at Eastern Illinois University. Rosas obtained a Ph.D. in Physical Chemistry from Texas A&M. During her studies, she was a Fulbright scholar, doing research at the University of Antwerp. Rebecca has been with Texmark Chemicals for almost two decades and has been a judge for the R&D 100 since 2014. She also is a member of the board for the Association of Laboratory Managers and is chairman of the Houston area chapter. 

 

On Today’s Episode of Snack Sized Sales: 

  • Transitioning from teaching into a manufacturing position and what it taught her (02:10) 
  • How being a strategic planner factors into the needs of their sales team (05:09) 
  • Pricing: The sense of time that factors into margins (07:27) 
  • The challenges that the pandemic presented for the pricing and projection models that they had developed (08:19) 
  • Successfully implementing enterprise resource planning (11:39) 
  • Being able to anticipate their future needs so they better serve their customers (13:00) 

 

Connect with Dr. Rebecca : 

  

  • Email Rebecca at RRosas@Texmark.com 

  

Rate, Review, Learn and Share 

  

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media! 

  

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media. 

03 Apr 2024Finding Consistency and Healthy Close Rates with Harry Sims00:31:18

In this episode, Wesleyne interviews Harry Sims, an experienced account executive and leader in the sales industry.

They discuss the importance of networking and building connections, as well as the impact of good leadership.

Harry shares his journey and the struggles he faced in career building, emphasizing the need for an experimental mindset.

They also delve into the concept of finding efficiency in outbound sales and the transition to running and automation.

The conversation concludes with a discussion on the challenges of rapid iteration and turnover in early-stage sales.

In this conversation, Harry Sims and Wesleyne discuss various aspects of sales, including finding consistency in sales processes, the importance of sales skills, knowing your strengths in sales, the value of sales playlists, personal and professional impact, and cultural adaptation.

Takeaways

  • Networking and building connections are crucial in the sales industry.
  • Good leadership involves understanding and empathizing with the experiences of your team members.
  • An experimental mindset is essential for overcoming challenges and finding success in career building.
  • Efficiency is key in outbound sales, and a focus on targeting and measurable metrics can drive results. Finding a consistent and effective sales process takes time and iteration.
  • Sales skills are crucial for success, and not all salespeople are suited for the same roles.
  • Knowing your strengths and focusing on what you enjoy in sales can lead to greater fulfillment and success.
  • Sales playlists, or living sales playbooks, can be a valuable tool for onboarding and ongoing sales training.
  • Personal experiences, such as becoming a parent and adapting to new cultures, can have a significant impact on how we show up in the world.

Chapters

00:00- Introduction and Background

01:06- Meeting Wesleyne and the Impact

03:37- The Value of In-Person Events

04:58- Building Connections and Demonstrating Care

07:11- The Power of Good Leadership

09:18- Uncovering Challenges and Providing Solutions

10:18- Overcoming Struggles in Career Building

12:03- Embracing the Experimental Mindset

13:39- Finding Efficiency in Outbound Sales

17:25- Product-Led Growth and Automation

20:02- The Challenge of Rapid Iteration

20:45- Navigating Turnover in Early-Stage Sales

21:05- Finding Consistency in Sales Processes

23:04- The Importance of Sales Skills

25:19- Knowing Your Strengths in Sales

28:21- The Value of Sales Playlists

33:37- Personal and Professional Impact

36:06- Cultural Adaptation

38:17- Contact Information


Connect with Harry

LinkedIn- linkedin.com/in/harry-personal-prospecting

Website- personal-prospecting.com/ (Company)


Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- 

10 Aug 2022The Roadmap to Sales Team Success and Problem Solving with Michael Peveler00:40:53

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:48] - Becoming a sales team-building and problem-solving guru.
  • [05:25] - Transferring his skills from the education sector into sales.
  • [12:57] - Taking up a sales manager role and killing it where many had failed.
  • [14:58] - How to ensure your sales team (Including the remote team) performs as expected.
  • [20:26] - Strategies for establishing core values that will keep your sales team winning.
  • [27:28] - Why being vulnerable as a sales leader is so powerful.
  • [31:51] - The great potential of a sales team that takes ownership of their business.
  • [36:40] - Being passionate about making the world a better place.

In this episode of the Transformed Sales Podcast, I interviewed Michael Peveler, the Vice President of Sales at AtlasIED, a company that manufactures next-generation communication systems and commercial audio/video products that protect, inform, and entertain within the education, transportation, hospitality, industrial, security, and corporate markets.

Michael is a senior executive with a proven track record of planning and executing business objectives. He has a strong business management background with expertise in training, development, strategic planning, and market development. He’s a problem-solving team leader and he loves what he does. 

Michael will share his wealth of knowledge in sales with us and talk about his many years in sales leadership after transitioning from education. He will also teach us what it takes to build a strong sales team that will stand the test of time and keep your business growing in the long term. Stay tuned!


Quotes


“To be a salesperson, you gotta be willing to learn, teach others, help your co-workers, and share experiences. All of that is a critical part of going and being successful in what salespeople do on a daily basis” - Michael Peveler


“It’s really important as a sales leader to be transparent” - Michael Peveler


“You lead with culture first and foremost” - Michael Peveler


“As a sales leader, your job is to remove obstacles for your team” - Michael Peveler


Learn More About Michael Peveler in the Links Below:

  • LinkedIn - https://www.linkedin.com/in/peveler/
  • Twitter - https://twitter.com/PevelerMichael


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

09 Feb 2022Science to Sales 101 with Tom Slocum00:33:41

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I spoke to Tom Slocum, the Program Director at RevGenius, a community for those in revenue-generating sales and marketing roles. Tom is also the Co-Founder of RevLeague, an exclusive community within RevGenius that helps SDRs and AEs become proficient at their jobs and blow past goals to outperform their peers. He is a sales leader with over a decade of sales experience. He finds his passion in helping startups scale their go-to-market teams and enabling sales reps to be more human in their outreach. 

Tom has had an incredible sales career that has evolved multiple times between operating within diverse industries (Including being a car salesman). He will be sharing the valuable takeaways that enabled him to grow into a sales leader and now an incredible sales coach. He will also teach us how to master the science of sales so we can consistently hit quota and succeed in sales regardless of the role or industry we are in. Stay tuned for that and so much more. And if you ever need help with a sales or leadership issue, don't hesitate to book a complimentary clarity session with me HERE.

On Today’s Episode of the Science of Selling STEM:

  • Being a car salesperson and the crazy ups and downs of building his extensive sales career (01:39)
  • Why there is a science to sales and why every salesperson should master their sales success formula (06:10)
  • Sales Leadership 101 - How a sales leader can coach their team to find their individual strengths and the sales formula that works for them (10:53)
  • Transitioning from sales in a business and consumer space to a corporate B2B space (12:24)
  • Breaking down how sales works in the SaaS industry (14:42)
  • Leaving the 9 to 5 to become a coach and build a community around helping people with sales development (18:20)
  • Differences between being a sales leader and being a sales coach (21:03)
  • The power of the third party outside opinion in accelerating a salesperson’s growth (22:53)
  • How companies are increasingly investing in the development of their salespeople (24:04)
  • The fulfillment he gets from helping people level up (27:03)

Connect with Wesleyne Greer:


Connect with Tom Slocum:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter,

26 Apr 2021Humanizing Your Sales Culture with Jeff Sangalli00:22:17

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales.

Today, my guest is Jeff Sangalli, board member and CEO at Monty’s Plant Food Company. Jeff comes on to teach us how we can really humanize our sales culture and exponentially grow a business even when it’s in a flat industry.

Jeff is an experienced executive with over 25 years of conceiving and executing strategic business plans, steering organizational decisions as a change agent, and launching new ventures while bridging the gap between technology and commercialization. While at Lexmark International, Jeff progressed through the organization, developing practical experience in virtually every aspect of business, manufacturing, supply chain, logistics and R&D.

He took a bold leap from a Fortune 500 company to become the general manager of a startup, Organocat, in 2019. In 2018, he became the CEO and board member of Marty's Plant Food Company, an international developer, marketer and seller of specialized soil amendment and plant fertility products. Under his leadership, Monty’s has tripled its revenue and profit in a very flat agricultural industry. Stay tuned for all the valuable insights Jeff has to share.

 

On Today’s Episode of Snack Sized Sales:

  • From semiconductor designer to management leader with 14 years’ experience in a wide range business areas (02:36)
  • Career Versus Family: How he was able to successfully balance between the two (05:15)
  • Transitioning from engineering to organization, leadership and relationship building (07:18)
  • Going into a stagnant business in a flat industry and finding ways to scale it (10:10)
  • Why every business should learn about the Hedgehog principle (13:32)
  • Getting the right people in order to build a strong sales force (14:32)
  • The challenges they’ve been facing from their exponential growth (16:19)

 

Connect with Jeff Sangalli:


 

Rate, Review, Learn and Share

 

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

25 Jan 2023How to be an Effective Sales Manager with Nate Tutas00:32:50

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:56] - Working with hundreds of companies in 17 countries.
  • [03:13] - Being innovative about sales processes and time management to navigate the demanding travel of being a field salesperson.
  • [07:46] - Rising to a sales management role within 18 months of joining a company.
  • [11:16] - Why prior sales experience is necessary before anyone takes up a sales management role.
  • [16:35] - The mindset of an effective sales manager.
  • [23:06] - How sales process plays into a sales manager showing up and leading in the best way.
  • [28:52] - Avoiding the idea of being a superman sales manager.

In this episode of the Transformed Sales Podcast, I had a candid chat with Nate Tutas, the Head of Partner Success at Membrain, an award-winning Sales Enablement CRM for B2B sales teams. Nate is a 15-year sales veteran who's regarded as an expert in sales, sales process, and strategy. At Membrain, Nate works with some of the top sales consultants across the globe to elevate the sales profession. His efforts focus on helping sales teams improve efficiency, increase effectiveness, and exceed sales targets through opportunity management and process execution. 

Having worked with 100's of companies across 17+ countries to implement CRM, sales processes, and embedded training, Nate has a unique skill set when it comes to getting the most from your technology. Tune in to our conversation as Nate shares his incredible sales journey and we talk about a lot of topics that will be very insightful for you as a sales manager and salesperson.


Quotes


“Sales and coaching are symbiotic in a way” - Nate Tutas


“You don’t necessarily need to be the top best salesperson in order to be a sales manager” - Nate Tutas


“There’s a certain level of selfishness that you have to have to be that top sales person and as soon as you step into that sales management role, there a dynamic that has to shift to where it’s no longer about you” - Nate Tutas


“The sales manager in theory should never be the one that’s actually taking the credit” - Nate Tutas


“There’s an art and there’s a science to selling, but when you follow the sales process effectively, you can better manage your deals and opportunities” - Nate Tutas


Resources Mentioned:



Learn More About Nate Tutas in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

10 May 2021‌Build‌ ‌a‌ ‌Sales‌ ‌Team‌ ‌That‌ ‌Will‌ ‌5X‌ ‌Your‌ ‌Revenue‌ ‌with‌ ‌David ‌Presley‌00:24:16

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is David Presley, the President of Hydro-Chem Systems (HCS), a comprehensive washing solutions provider. Within the 24 years that he’s been with HCS, he has overseen the development of the automated division and is responsible for the overall design of an automated wash system. 

David will talk to us about the value of a salesperson getting hands-on experience in different areas of their preferred industry, why an educational approach to sales is very effective, and what it takes to build a strong sales team. His degree in electrical/electronic engineering and his technical background have instilled a quality-driven work ethic. His business management skills combined with his technical abilities have piloted HCS to the highest sales in the company’s 48-year history. David is very hands-on providing exceptional customer service.  

On Today’s Episode of Snack Sized Sales:

  • Being entrepreneurial from a young age, going into sales and electronics, and growing truck washes into a thriving giant (02:08)
  • Going up the ladder from different roles to the president of the company and growing it about 5X from $2.5 Million to $10 Million (05:00)
  • Using an educational approach and a customized solution to differentiate (06:49)
  • Why building a bridge to your sales team is essential to their performance (09:34)
  • How the willingness to ask for the sale is necessary for technical sales success (10:56)
  • Succeeding in sales for the last 10 years and 5Xing his company’s sales (13:25)
  • A notable success story where they over-delivered on their customer’s expectations (18:14)

Connect with David Presley:


Rate, Review, Learn, and Share

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

16 Nov 2022The Billion Dollar Secret to Sales Team Success with Helen Fanucci00:29:59

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:00] - Journeying from a career in engineering to managing billion-dollar teams.
  • [03:42] - Ensuring sales leadership success by employing a team/community mentality.
  • [08:00] - The turbulent road to becoming a sales leader.
  • [11:18] - What marketing can teach us about excellence in sales management and leadership.
  • [13:54] - Lessons she learned from working in a non-employee-centric work environment.
  • [17:01] - An overview of the guide she wrote for sales managers to lead more effectively.
  • [26:24] - Empathy and compassion: How they shaped her approach to sales leadership.

In this episode of the Transformed Sales Podcast, I had a chat with the Customer Success Sales Leader at Microsoft, Helen Fanucci. Helen is an MIT-trained engineer who has built her reputation and career managing teams responsible for billions of dollars of quota. She developed the Love Your Team system of sales management over a 25-year career on the front lines at top tech companies including Apple, Sun Microsystems, IBM, and Microsoft. Helen is the author of “Love Your Team, A Survival Guide for Sales Managers in a Hybrid World”, which launched on Nov 1st 2022 on Amazon. 


The book is a conversation-by-conversation survival guide for sales managers who want to thrive in a world where their top talent can walk out the door without taking a single step. She also hosts the Love Your Team podcast, which focuses on retaining top talent and building high-performing teams. Get ready to take notes as Helen shares a powerful sales team leadership secret that will help you not only build stronger team culture and grow revenue but also create long-term customer value and relationships.


Quotes


“Sales isn’t really an individual sport particularly in business-to-business selling” - Helen Fanucci


“One thing that really undermines a seller’s effectiveness is to make stuff up and talk about things that they don’t know about because to foundational to selling is really to be able to build trust with the customer” - Helen Fanucci


“If we as individuals have something going on, we can't show up well for our customers or our work” - Helen Fanucci


Resources Mentioned:



Learn More About Helen Fanucci in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

15 Mar 2023How to Become a Negotiation Ninja with Mark Raffan00:33:23

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:17] - Starting out in sales, getting into procurement, and ending up as the Negotiations Ninja.
  • [03:25] - Behind the scenes in every procurement department.
  • [08:39] - How he started enjoying his position in procurement.
  • [12:24] - The value of implementing category strategies in your procurement team.
  • [14:18] - Why it’s important for salespeople to identify all influencers of purchase decisions.
  • [20:02] - Advantages of taking time to learn from your customers how their procurement processes work.
  • [21:34] - Turning his disenchantment with the corporate world into a successful entrepreneurial career.
  • [26:27] - Negotiations Ninja: Teaching sales teams and procurement teams how to negotiate.


In this episode of the Transformed Sales Podcast, I had a chat with Mark Raffan, the Founder and CEO of Negotiations Ninja, a world-class negotiation training tailored to your needs. Mark is an entrepreneur, sales, and procurement veteran, podcast host, speaker, and recognized negotiation expert. He has led C-Suite negotiations for many years for a variety of companies and industries. Now running his own negotiations training company, Mark utilizes his extensive speaking experience to deliver engaging, usable and market-relevant training to an underserved market. 


He is the co-host of two incredible podcasts Negotiations Ninja Podcast (one of the top negotiations podcasts in the world) and Content Callout (about B2B content marketing). Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world, he has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications. He shared his expertise on how salespeople can win more sales by relating better with procurement teams, identifying all the purchasing influencers in an organization beforehand, and much more. He also talked about the factors of success in sales leadership and entrepreneurship. Don’t miss out.


Quotes


“Your ability to understand the stakeholders that affect and are affected by the sale are very very important” - Mark Raffan


“The single biggest mistake that most salespeople make is that they think it’s a one-to-one sale. And it’s not a one-to-one sale, it’s a one-to-many sale” - Mark Raffan


“Empathy is so critical to the sales process and the procurement process” - Mark Raffan


Learn More About St John Craner in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

24 Jul 2024How Lifelong Learning and Soft Skills Contribute to Sales Success with Kristie Jones00:33:27

"Good salespeople can't outsell a bad product or half-baked or non-existent processes."- Kristy Jones (Author- Sell Your Way IN")

In this episode, Kristy Jones, author of 'Sell Your Way In', shares her insights and expertise on sales and business.

She emphasizes the importance of identifying 'ugly babies' in business and addressing them head-on. Kristy discusses her career journey and the lessons she learned along the way.

She also highlights the impact of personal biases on sales and the need to normalize conversations about money.

Kristy introduces her book, 'Selling Your Way In', which provides a playbook for sales success.

She emphasizes the importance of building relationships and finding personal fulfillment in sales.

The episode concludes with a discussion on leadership and the power of servant leadership.

Takeaways

  1. Identify and address 'ugly babies' in your business to drive revenue growth.
  2. Personal biases can impact sales performance and should be acknowledged and addressed.
  3. Normalize conversations about money to improve sales effectiveness.
  4. Building relationships and finding personal fulfillment are key to sales success.
  5. Servant leadership can have a powerful impact on sales and business.

Chapters

  • 00:00 Introduction and Background
  • 01:15 Identifying 'Ugly Babies' in Business
  • 04:37 Career Journey and Learning Sales
  • 07:23 Lessons from Parents on Sales and Business
  • 09:38 The Impact of Personal Biases on Sales
  • 11:24 Normalizing Conversations about Money
  • 12:44 The Importance of Allowing Silence in Sales
  • 16:11 Dealing with Rejection and Learning from Losses
  • 18:00 Taking Responsibility and Accountability in Sales
  • 22:12 Introduction to 'Selling Your Way In'
  • 23:30 The Concept of 'Accidental Sales'
  • 26:25 The Importance of Building Relationships in Sales
  • 29:14 The Impact of Sales on Personal Fulfillment
  • 30:42 Upcoming Book Release: 'Selling Your Way In'
  • 31:45 An Experience that Impacted Leadership Style
  • 33:27 The Power of Servant Leadership
  • 34:09 Conclusion

Interested in getting more information about Kristie’s book or getting a pre-released copy, sign up at sellingyourwayin.com

Book Title: "Selling Your Way IN"

Release Date: August 20th

Pre-Order and Updates: Sign up at sellingyourwayin.com

To Connect with Kristy

LinkedIn- linkedin.com/in/kristiekjones

Websites


Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

15 Dec 2021Growing A Sales Team Organically with David Vanden Boom00:28:27

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had the pleasure of hosting David Vanden Boom, the Director of Sales at Hoover Circular Solutions (Hoover CS). He has experience in oil, energy, and chemicals, and is an expert in coaching, negotiation, business planning, operations management, sales, and market research. David is a self-directed professional with an MBA specializing in management and organization theory.

Hoover CS provides sustainable packaging solutions that facilitate circularity across the supply chain, yielding an optimized environmental footprint through reduced plastic, water conservation, and lower greenhouse gas emissions. It achieves that by combining its large rental fleet of reusable IBCs, catalyst bins, and ISO tanks with integrity management and fleet management services. The company paves the way for customers across the chemical, refining, and general industrial end markets to move away from single-use containers.

David started out as an elementary level teacher and moved up to teaching at the collegiate level before transitioning into the finance industry. He, later on, got into the chemical industry where he started in sales, and has thrived to where he is today. David’s wisdom in how to grow in a sales career all the way to the top is incredible, and you will definitely benefit a lot from what he will share. So make sure you don’t miss the episode. And as always, if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Interesting career transitions: Starting out as a teacher and evolving into other roles before settling on sales (01:54)
  • How he started working in the finance industry and some of his biggest takeaways from working in education (02:39)
  • Leaping into chemical sales through a connection he made in finance (05:31)
  • Why salespeople are always afraid to say, “I don’t know” (08:46)
  • What he did to find his footing in chemical sales (10:27)
  • The smooth transition he had into sales leadership and what helped him get there (13:27)
  • Growing your team to go into new markets or territories (17:08)
  • Situations where a sales person’s accountability is not an issue (19:31)
  • Taking pride in the relationships he has built with customers and colleagues (22:21)
  • Secret Revealed: A sales person’s greatest asset (23:55)

Connect with Wesleyne Greer:


Connect with David Vanden Boom:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social...

06 Oct 2021Killing it as a Woman in Sales Leadership with Jennifer Lauria Clark00:33:28

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Jennifer Lauria Clark, CPIP. Jennifer is the Vice-President of Sales and Account Relationship Management for CAI, where she is responsible for business development project engineering, commissioning and qualification planning, protocol development and execution, project startup, and coordination, among other duties. She has 18 years of experience in the regulated industry. She held positions as a consultant, where she provided services for MERCK, GSK, Biogen, and others.

Previously, she held positions at Yonkers Industries where she provided services for Merck, BD, GSK, Biogen, and others. Jennifer Lauria Clark has been a Member of ISPE for more than 19 years and is actively involved in the Society's local and international activities. She is the Past President of the ISPE CaSA Chapter, is a member and Past Chair of ISPE’s Emerging Leaders Committee, and is a past member of ISPE’s Pharmaceutical Engineering Committee. Currently, Jennifer Lauria Clark is the Chair of the International Women in Pharma team and is the chair of the 2020 Annual Meeting Planning Committee.

She has a degree in Industrial Engineering from North Carolina State University and earned her CPIP designation in 2012. She is also currently working on her MBA from NC State Jenkins School of Management. Jennifer is passionate about people and enjoys spending time getting to know individuals and helping solve their problems. Tune in as she shares her experience and wisdom as a woman in sales who leads an entire sales organization, and keeps killing it year in year.

On Today’s Episode of the Science of Selling STEM:

  • Her indoctrination into the pharmaceutical/biotech industry from a young age (01:52)
  • The journey from individual contributor to vice-president of sales (04:23)
  • How the dynamic of two women running the sales organization in a very technical company was like (06:42)
  • Why women in sales should soften the approach by standing their ground (08:25)
  • Applying active listening and empathy in collaborating with clients to create the best solutions for them (13:15)
  • Moments that had her doubting whether she wanted to be in sales (15:09)
  • Making sure you take some time out for yourself so you can perform better (18:00)
  • Learning how to work smarter not harder, and how powerful it’s been (19:52)
  • Implementing a new employee orientation to better sell solutions to clients (24:00)
  • Taking pride in helping create a marketing and sales organization in a company that didn’t think they needed it (26:27)
  • Achieving great success in sales from being genuine (29:01)

Connect with Jennifer Clark:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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13 Oct 2021Success as a Woman in Sales with Meghan Long00:39:49

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Meghan Long, the Regional Sales Manager for Trevena, a biopharmaceutical company focused on developing and commercializing novel medicines for patients with central nervous system (CNS) disorders. She serves Trevena as an employee of Syneos Health. Meghan is an enthusiastic, collaborative, and highly-driven leader with 17 years of industry experience, 8 years of sales management, extensive buy-and-bill and contracting background with a record of triple-digit growth and success across medical device, biologics, and pharmaceutical products in IDN’s, academic institutions, and the private equity segment.

She applies unparalleled energy and strategic thinking to enhance culture, inspire, train, and propel performance in representatives and colleagues. From starting out as a sales intern to becoming an executive sales leader, Meghan has through the years kept up on trends, stretched her knowledge, developed new skills, and experimented with fresh approaches. As a sales leader, she creates an environment that challenges her salespeople to grow and find better ways thereby up-skilling her entire team. If you’re a female salesperson looking for some inspiration, then tune in to this episode. You won’t regret it. Enjoy!

On Today’s Episode of the Science of Selling STEM:

  • From highly competitive intern sales to pharma and device sales (02:26)
  • Taking on a sales leadership role (10:01)
  • Going down to the bottom of the resume when hiring salespeople (14:21)
  • Knowing and understanding your client and their product beyond just having a relationship with them (16:11)
  • How she has been able to employ diversity within her organization (19:23)
  • The differences in the way she engages, inspires, and motivates members of her sales team (23:48)
  • What it’s like working in sales as a mother (28:08)
  • Allowing your performers to work the way that works for them as long as they deliver (32:26)
  • Why every female salesperson should be tenacious (34:43)

Connect with Meghan Long:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media! 

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

22 Jun 2022Perfecting Your B2B Sales Skills with Shawanda Roberts00:44:24

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • B2C to B2B: Her journey in the sales profession (01:06)
  • How to be a strong salesperson and sales leader (03:23)
  • The power of sales + customer service (05:34)
  • Trainee to Manager: How she ended up managing the people who trained her (09:44)
  • Building a successful B2B sales team by focusing on the three Is (12:21)
  • Emphasizing more on people development versus the KPIs and metrics (17:13)
  • Why companies must stop promoting individual contributors into management roles without developing them (24:45)
  • Achieving 130% of your target by growing and developing your top salespeople (27:55)
  • Inspiring other saleswomen by telling her story in the Heels to Deals book (34:59)

In this episode of the Transformed Sales Podcast, I will have a chat with Shawanda Roberts, the Vice-President of Sales at Frost & Sullivan and one of the co-authors of the Heels to Deals book. She’s an individual contributor and leads a team of talented sales professionals who work to help clients identify, prioritize and implement growth opportunities through research and advisory services.

Along with work and family commitments, Shawanda devotes her time, energy, and passion to outside organizations with a mix of industry and community involvement, where she has several leadership positions. She’s known by others for her passion and being a leader of connection and conviction. She will share her very inspiring journey into sales and give us some incredibly valuable strategies we can employ to succeed in B2B sales. We will also talk about how powerful it is for companies to invest in their salespeople, why there needs to be more diversity in sales, and so much more. Enjoy!

Quotes

“Too many of us as salespeople just jump right on in with the product and solution, and we don’t hear anything about what the real challenge is” - Shawanda Roberts

“Listening is the key to make sure that you’re gonna bring the right value and the right product or solution to the customer” - Shawanda Roberts

“Get the professional development you need to strengthen those weakening areas that you have or just learn new skillsets” - Shawanda Roberts

Resources Mentioned:


Learn More About Shawanda in the Links Below:


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

04 Aug 2021Transitioning from a Technical Career into Sales Leadership with Eva O’Keefe00:23:56

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be having a candid chat with Eva O’Keefe, the Vice President Sales at Azelis, a world-leading specialty chemicals distributor. She is an experienced vice president of sales with a demonstrated history of working in the chemicals industry. She previously worked for Horn/IMCD, where she was VP Strategic Accounts, and before that, she spent five years as sales manager for the former PT Hutchins, as well as with Dow as LATAM sales manager. She began her career with Arch Chemicals.

Eva is very skilled in sales, management, and specialty chemicals. She graduated from the University of Florida with dual degrees in Industrial and Systems Engineering and later attended the Graziadio School of Business at Pepperdine University where she earned her MBA. Eva will share her valuable insights on how one can translate their technical skills into sales leadership and emphasize the importance of continuous learning to succeed in sales. I can guarantee you that Eva won’t just be an inspiration but will also equip you with the knowledge you need to go out and kill it in your sales career. So stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • The incredible journey from getting two degrees to becoming VP of Sales (01:42)
  • Things that set her up for success as she transitioned from an engineer working in a basement to her current leadership position (05:43)
  • How her MBA taught her how to think strategically (06:45)
  • Leading better from investing in her personal and professional development (09:52)
  • Challenges she has had to overcome throughout her leadership career (12:35)
  • Starting in sales for a small business with 5% market share and scaling the market share to 75% (17:11)

Connect with Eva O’Keefe:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

05 Apr 2021Authenticity in Marketing with Andrea Wolkofsky00:24:54

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is Andrea Wolkofsky with shyft digital and she will be speaking on authenticity in marketing. 

Andrea Wolkofsky is the co-owner of shyft digital – a social and digital strategy and consulting company in New Jersey. Shyft creates brand loyalty by helping marketers find their most authentic voice when talking to the customers they are trying to reach. With more than 20 years in the industry, Andrea has a keen sense of what business owners and marketers need for their businesses to thrive.  

On Today’s Episode of Snack Sized Sales:  

 

  • [0:01:31] Who Andrea is and how she helps businesses be authentic with their marketing. 
  • [0:06:02] Your message needs to resonate with the people who are hearing it. (Is it what you want to say to them; or is it what they want to hear?) 
  • [0:10:54] Your marketing assets need to be consistent – relevant – and focused. (Is your message clear; Is it consistent across all channels; Does it represent who you are as a business; Are you spending time on channels that align with your target audience?) 
  • [0:13:49] You don’t have to be everywhere (Just because there are 8 different social channels doesn’t mean they are all “right” for you; Find your niche and be the best there; Stand out from the crowd – differentiate yourself and fill the white space in your industry.) 

 

Andrea is happy to have a consult with any listener who feels they are struggling to find their authentic voice in their marketing efforts. She will do a deep dive of their current efforts and make strategic recommendations on ways to improve to strategies to implement. Please contact her through her email here. 

 

Connect with Andrea Wolkofsky: 


 

Rate, Review, Learn and Share  

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to be authentic with your marketing, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help others be authentic with their marketing. 

 

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02 Nov 2022Tapping into Your Fullest Sales Leadership Potential with Cole Gordon00:22:40

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:55] - Dropping out of medical school, starting a company, and ending up in sales.
  • [02:39] - How he worked on becoming better at sales after closing an agency business he wasn’t good at.
  • [07:09] - Why investing in coaching and in himself helped form his sales career.
  • [11:48] - How ineffective sales management affects the performance of a team.
  • [13:45] - Employing his experience to start a sales recruiting and training company.
  • [17:05] - Challenges he has to overcome as he was creating his current business.
  • [20:50] - Learning from great leaders to form your own unique leadership style.

In this episode of the Transformed Sales Podcast, I interviewed Cole Gordon, the Founder, and CEO of Closers.io, a company that recruits, hires, and trains the top 1% of sales representatives. Their expertise lies in creating ethical selling frameworks that eliminate awkwardness and sales pressure and building a team of setters and closers that delivers consistency and predictability for the business. They help clients master leadership-driven sales. Cole started out by being one of the top closers in the high ticket industry- having sold over $10 million in online coaching, consulting, and agency deals within a few years of his career. 

He then scaled his own consulting company to over 8 figures in less than 1. 5 years. Now, he builds, trains, and consults the sales teams of hundreds of 7 and 8-figure companies online through his company Closers. io, having worked with teams like Tony Robbins, Frank Kern, Aleric heck, and others. Cole talks about his entrepreneurial journey, how he got into the sales world, and how he went from the worst to the best in this field. He also shares his knowledgeable insights about how salespeople can improve their sales skills, how sales leaders can build and scale their sales teams, and so much more. Stay tuned!

Quotes

“With sales, if you’re going to get good, you have to have coaching” - Cole Gordon

“The fastest way to get very very good at sales is to find people who are better than you and have them review your sales calls, sales meetings, or what have you” - Cole Gordon

“Sales is a lot about objection prevention, not objection handling” - Cole Gordon


“You’ve kind of gotta let your salespeople have their own room to breathe without a ton of micromanaging” - Cole Gordon


Learn More About Cole Gordon in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

16 Mar 2022Scaling Your Sales Team and Revenue with Samantha McKenna00:35:24

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a chat with Samantha McKenna, the Founder of SamSales Consulting. Sam is the former head of LinkedIn Sales Solutions, Enterprise, NYC, and VP of Sales at ON24.  She is an award-winning leader, who has broken over a dozen sales records across three different companies, created seven global sales programs for culture, training, and onboarding, and has been named a Top 50 Leader by Outreach.io, and Top 50 Women in Revenue by Engagio.io.  

She has been an individual contributor and executive in sales for the last 12 years and has spoken globally on the topics of sales, leadership, and technology. She is a brand ambassador for Linkedin and a highly sought-after speaker who spent her career doing two things; breaking records for herself, her employers, and now her clients. She always puts others first to ensure every client engagement she delivers has an exceptional experience. Sam will demonstrate (From her own hands-on experience) what successful sales leadership really looks like and how you should go about advancing your sales career. 

She will also share the tactics you can apply to thrive in entrepreneurship, and so much more. You won’t wanna miss this one. And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • Falling into sales despite not being into it at first (01:50)
  • What sales is really all about (03:52)
  • Taking time to build her skills and relationships before moving up the ladder (08:00)
  • Great sales leadership: How sales leaders can build great teams (13:25)
  • The WHY behind her transition into entrepreneurship (16:53)
  • Tips on how to succeed as an entrepreneur (19:33)
  • How she efficiently and effectively services her 100+ clients (24:23)
  • Building her brand with tons of experience before venturing into business (27:51)

Connect with Wesleyne Greer:


Connect with Samantha McKenna:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on

11 Jul 2024Understanding Customer Needs to Build Lasting Relationships and a Strong Foundation in Sales with Karen Kelly00:33:17

"Failure is part of the journey and to have that resiliency and along the way, like the growth and the revenue that I made up has tripled the initial loss."- Karen Kelly

Karen Kelly shares her journey from wanting to be a doctor to becoming a successful sales professional. She emphasizes the importance of having a strong foundation, whether it's through education or working in corporate America, to develop the skills needed for sales. Karen also highlights the significance of understanding the customer's language and needs, building relationships, and providing after-sales support. She discusses the collaboration between sales and marketing departments and the need for a unified strategy. Karen encourages embracing failure as a learning opportunity and not being afraid to take risks.

Takeaways

  1. A strong foundation, whether through education or working in corporate America, is crucial for developing the skills needed for sales.
  2. Understanding the customer's language and needs, building relationships, and providing after-sales support are key to success in sales.
  3. Collaboration between sales and marketing departments is essential for aligning strategies and meeting customer needs.
  4. Embracing failure as a learning opportunity and taking calculated risks can lead to personal and professional growth.
  5. Don't play small in sales, leadership, or entrepreneurship. Take bold actions to achieve big results.

Chapters

  • 00:00- Introduction and Karen Kelly's Career Journey
  • 08:31- The Importance of a Strong Foundation in Sales
  • 13:10- Embracing Failure and Taking Calculated Risks
  • 25:43- Collaboration between Sales and Marketing
  • 31:00- Don't Play Small: Bold Actions for Big Results in Sales

To connect with Karen

LinkedIn- linkedin.com/in/karen-kelly-sales-trainer-

Website- k2perform.com (Company)

Email- karen@k2perform.com

Podcast- The k2 Sales podcast

Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- @wesleynewhittaker

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Website- TransformedSales.com   

Email- podcast@transformedsales.com  

16 Dec 2020Profitable Speaking Mindset with Elaine Powell00:18:56

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Elaine Powell of Elaine Powell International Ltd will share actionable strategies on how to change your mindset so that you can break through barriers and elevate yourself and your performance. Elaine Powell transforms the mindset of business owners, entrepreneurs, coaches and speakers so that they transform their mindset so that they can amplify their voice, message and story, raise their visibility, deliver brilliant presentations, get paid to speak and make an impact in the world.

On This Episode of Snack Sized Sales:

  • Who Elaine is and how she helps small business owners, entrepreneurs, and speakers attract and convert their ideal clients 
  • Understand what gets in the way of you performing to the best of your ability
  • Discover a powerful tool that will create great sales conversations
  • Use the DCR framework to empower action in your prospective clients

Whether you are an aspiring, intermediate or advanced speaker, there is always another level you can obtain relating to your mindset so that you can break through barriers and elevate yourself and your performance. During this laser focused 45-minute session you and Elaine will look at your biggest challenge and create a breakthrough in that area. Get ready to transform that area of your life!

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to have the mindset of a profitable speaker be sure to subscribe to the show. Don’t forget to tune into our other episodes and share your favorite on social media to help other business owners, entrepreneurs, coaches and speakers.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

14 Apr 2021Passion and Empathy in Sales with Eva Heintz00:18:13

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Dr. Eva Heintz, the Global Marketing & Sales Excellence Manager at Solvay, who will share her incredible journey, how to build an effective sales and marketing strategy, and why passion and empathy are critical to success in business while also positively impacting lives. 

Eva holds a Ph.D. in Chemistry from Georgia Institute of Technology and has extensive experience with management roles in multiple publicly-traded corporations. During her years at The Procter & Gamble Company, her contributions in science and leadership were recognized through The Power of You award. She has spent the last 14 years at Solvay and also serves as the Chair of the Board of Directors for Solvay North America Good Government Fund. 

Eva has also had the honor of being nominated for Georgia Tech’s Women on Distinction and being named one of the finalists for Top 10 Women in Healthcare by PR News. In addition to her day job, Dr. Heintz started Solvay X-factor, an ERG dedicated to mentoring, developing, and networking women within Solvay. Outside of Solvay, Eva sits on the Board of BioProcess System Alliance and on the Advisory Board of The Swinney Foundation (non-profit dedicated to Single Parents). In addition, Dr. Heintz, along with others, is launching the first U.S. Cohort for Thrive With Mentoring, another non-profit to mentor women across disciplines.

On Today’s Episode of Snack Sized Sales:

  • [01:28] Chasing what you want and being passionate about things you want to see happen: Eva’s incredible journey of success
  • [03:08] From scientist to manager then from marketing manager to the global marketing and sales excellence manager
  • [06:22] Her experience in leading diverse sales and marketing teams
  • [07:30] The importance of delineating between personal feelings and what’s right for one’s business
  • [08:42] Is the consumer/customer really the boss?
  • [10:56] Understanding your market at every step of the value chain
  • [13:55]A major highlight of her successful career and how she achieved it

Connect with Eva Heintz:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Size Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

06 Jul 2022Why You Need Data-Driven Sales Strategies with Liz Heiman00:34:40

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • Growing up in a sales environment and going from international political economist to sales professional to business owner (01:09)
  • Learning to lead teams and build a business from living and learning in Japan (04:09)
  • How to turn a business around from loss-making to consistent and long-term profit-making (07:25)
  • The importance of building your sales strategy around data (11:19)
  • Knowing your worth and when it’s time to leave a job that doesn’t align with your worth (14:22)
  • Major differences between sales and marketing (17:58)
  • Getting a direct ROI on your marketing efforts and how it affects your sales (21:09)
  • Why you cannot grow your sales without a strategy and the necessary processes to support it (25:15)
  • Getting recognition for her unique way of approaching sales (30:47)

In this episode of the Transformed Sales Podcast, I had a chat with Liz Heiman, a national sales expert and the Founder and CEO of Regarding Sales. Her firm focuses on building B2B operating systems that drive extraordinary growth. She uses strategy and process to create a roadmap for success that focuses clients on getting the results that they need. She is an experienced international political economist well-schooled in digging through data to interpret results. With her unique background, combined with her focus on strategy and process, Liz delivers clients concrete solutions for difficult sales problems.

Do you believe sales is predictable and manageable? Liz says it is. From a brief look across the sales landscape, it’s clear that the importance of a data-driven sales strategy is not understood. Liz believes that it’s a huge mistake for anyone to think that their sales team can just start calling leads and make sales. A plan is needed to be most effective. And she will lend her expertise in this eye-opening episode so you can learn how to go about that and so much more. Don’t miss out! 

Quotes

“Activity without strategy and process is chaos” - Liz Heiman

“If you don't want chaos, then you have to have a strategy and processes to support it. And many sales organizations do not have that” - Liz Heiman

“Sales is about individual engagement with people and helping them solve their individual problems. Marketing is about helping people identify me as a potential solution to their problem” - Liz Heiman

Learn More About Liz in the Links Below:


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

06 Jan 2021Handling Objections Easily With Jay Kingley00:19:32

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Jay Kingley will be speaking on how to handle objections and what to do when prospects don’t say yes. Jay Kingley has been the founder or principal in six start-up ventures where he has had the lead responsibility for client acquisition. He's interspersed his entrepreneurial activities with taking senior corporate roles in publicly traded multi-national businesses.

Jay has a BS in Chemical Engineering from Cornell University and an MBA in finance and marketing from the Wharton School at the University of Pennsylvania. He has lived in London and Stockholm and has served clients throughout Europe and North America. He's the co-founder and CEO of Centricity Network LLC that provides a done-with-you program to provide a predictable flow of reactive and proactive referrals for B2B service professionals.

On Today’s Episode of Snack Sized Sales:

  • Who Jay is and how he helps salespeople handle objections.
  • Jay offers instruction on how salespeople should provide the right information upfront to prevent objections due to lack of information.
  • Jay explains how salespeople own their sales process, but the prospect owns the decision.
  • Jay goes over what to do if a customer says no.

If you enjoyed this episode and want to learn even more about what it takes to handle sales objections subscribe to the show. Don’t forget to tune into our other episodes and share your favorites on social media to help other new salespeople learn what it takes to handle sales objections.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about sales objections.

10 May 2023Core Values of Sales Leadership with David Valentine00:26:12

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:17] - Getting into entrepreneurship at a young age and growing over the years to own 8 different businesses with 6 doing over 7 figures.
  • [03:47] - Steps he took to deal with burnout and improve his overall health.
  • [07:49] - How to delegate work down to your team: A guide for sales leaders and business owners.
  • [14:37] - The why, what, and how of exiting a business.
  • [21:36] - Leveraging systems and processes + positive spiritual development to thrive.


In this episode of the Transformed Sales Podcast, I interviewed David Valentine, a serial entrepreneur, investor, and marketing madman. Dave owns 8 businesses that have generated over a billion dollars collectively for over 1000 clients including major brands and Fortune 100 companies like Target, Time Magazine, and American Express. 

 

When his doctor asked him at the age of 29 “Are you prepared for your heart attack?” He realized he needed to learn how to scale businesses without the stress killing him. Dave now runs his company from the mountains next to a river and 3 waterfalls. What he has learned is a powerful set of core values that shape everything about how he leads and builds his companies.

 

You will want to write those values down, and incredible insight about generating results in your outreach and successfully juggling multiple businesses, the effects of burnout and some steps you can take to minimize its impact, and his favorite strategies for positioning yourself to step away from day-to-day operations while still striving toward growth. So press play and listen in!


Quotes


“It changes the tapes in your mind when you set small attainable goals” - David Valentine


“As long as you’re building up your team, clients will listen” - David Valentine


“The processes that you have, the way that you serve people, that can all be put together as intellectual property and sold to another buyer” - David Valentine


Resources Mentioned:



Learn More About David Valentine in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

06 Sep 2023Why You Need to Maximize Your Customer Lifetime Value with Valentin Radu00:25:24

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:49] - The ex-poor kid from Romania who worked had to become a customer value optimization evangelist and international speaker. 
  • [03:58] - Playing games all day: His first step into the business world.
  • [06:36] - Lessons for sales leaders to build strong sales teams.
  • [10:40] - From making $85,000 a month to building a business empire.
  • [13:14] - Why every sales professional should speak power to themselves.
  • [16:08] - His journey into building a SaaS business around customer segmentation and customer value optimization.
  • [18:37] - The value of employing effective customer acquisition and retention strategies. 
  • [22:03] - Being the authority in customer lifetime value that every company should approach.


In this episode of the Transformed Sales Podcast, I had a chat with Valentin Radu, the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. Before anything else - Valentin is a perseverant experimenter. He has gone through various jobs, companies, and entrepreneurial ventures before identifying customers' real needs and defining the perfect go-to-market strategy. Nowadays, he is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. 


Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than Valentin. He will talk about that and explain why sales leaders knowing their lifetime customer value is more important than ever if they are going to deal with elongated sales cycles. Don’t miss out on his valuable insights on that and so much more.


Quotes


“Many companies disregard customer lifetime value even though this is the sure highway to profit” - Valentin Radu


“Be kind to the people that you give a chance to, because it’s not always about the numbers. It’s about the emotions and the learning journey for those people” - Valentin Radu


“Google, Facebook, and other companies are teaching us a lot of things about acquiring customers but nobody is taking care of keeping customers happy and providing for them based on their expectations” - Valentin Radu


“You can’t be profitable if you don’t care about your customers coming back to buy again and to become evangelists for your company” - Valentin Radu


Resources Mentioned:



Learn More About Valentin Radu in the Links Below:

23 Dec 2020Creating Money Making Events With Michelle McNabb00:25:46

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Michelle Nicole McNabb of Emenee Marketing 'n' Events will share actionable strategies on transitioning revenue-driven events and sponsorship opportunities into effective virtual and hybrid return on investment. As explained more in-depth in this YouTube video, Michelle monetizes and optimizes revenue-driven events and sponsorship opportunities into effective virtual and in-person campaigns. She works as an advocate in the event industry to fill the gap. She works on “the other side of the table” instead of solely being the event organizer.  

On Today’s Episode of Snack Sized Sales:

  • Who Michelle is and how she works with Business Owners, Sales Directors, and Association Directors to optimize Business to Business event campaigns
  • How to cut through the noise
  • Account Based Marketing Model for certain campaigns! ""A.C.D.C | T.N.T"" - integrated relationship with marketing and sales --- not your typical hand off funnel

Michelle invites guests to download this 9 Steps to Lay out an Event Strategy Framework. It also contains goodies and downloadable in there.

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to optimize B2B event campaigns subscribe to the show. Don’t forget to tune into our other episodes and share your favorites on social media to help other Business Owners, Sales Directors, and Association Directors optimize B2B event campaigns.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

18 Jan 2023Future-Proofing Your Sales Leadership with Anita Nielsen00:33:40

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:03] - Getting into sales by accident to become the sales thought leader she is today.
  • [03:08] - How she applied her psychology training in improving her sales skills.
  • [05:10] - Hitting her quota while helping her fellow sales team members.
  • [10:55] - Experiences she had when she shifted into sales enablement and what successful sales enablement really looks like.
  • [16:37] - Why every sales leader should prioritize putting people in a job that aligns with who they are. 
  • [18:54] - Effectively dealing with toxic sales managers.
  • [24:05] - Beating the Bots: Sales success will follow those who focus on customer success.
  • [27:04] - The secret to getting customers for life.
  • [28:03] - Things that impacted how Anita shows up today in sales leadership. 

In this episode of the Transformed Sales Podcast, I interviewed the Owner and President of LDK Advisory Services, Anita Nielsen. Anita is a sales performance consultant, a well-respected industry thought leader and the bestselling author of “Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career.” Anita helps senior executive leaders elevate their sales teams to create high-performing sales cultures. Through her powerful Psyched2Sell Masterclass, Anita educates and empowers sales professionals to win bigger, better, and more, while creating customers for life. 

Anita is devoted to helping elevate women in sales and serves on the Boards for both The National Association for Women Sales Professionals and the Institute for Excellence in Sales’ Women in Sales Leadership Organization (WISL). She will talk about how sales leaders can use their essential human qualities to build a foundation for future sales success in an increasingly automated world and what it will take for sellers to remain relevant to their buyers. She will also dig into the psychology of selling and how you can apply basic psychology principles to prospect and sell more effectively. For that and so much more, stay tuned. It’s going to be a very resourceful 33-minute episode.

Quotes


“People buy who you are before they buy what you sell” - Anita Nielsen


“You can’t help your salespeople grow if they aren’t absolutely convinced that you are in their corner” - Anita Nielsen


“If you’re a good sales leader then you’ll have another sales leader come sit with you” - Anita Nielsen


“Sales enablement has always been about giving a sales professional what they need to be able to have the right conversation, at the time, with the right people, in the most effective way that advances them in the sales process” - Anita Nielsen


“The only way that sales enablement can really be successful is if they have a true partnership” - Anita Nielsen


“Sales leaders have to be evolved enough to know that they have to put people in a job that aligns with who they are, what they stand for, and what their personality is” - Anita Nielsen


“Focus on who you are, what you stand for, and figure out how to take that and bring it to bare for your customer success and your success will follow” - Anita Nielsen


Resources Mentioned:



Learn More About Anita Nielsen in the Links Below:

12 Jan 2022Motivating a Billion Dollar Team with Curt Tueffert00:29:48

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I spoke to Curt Tueffert, the VP of Sales Development at DXP, a Houston-based business that is a one billion dollar industrial distributor. He is the 2016 winner of the Stevie Award for his work in sales development. With over 30 years in the art and science of professional selling, he has experienced a great deal of success while overcoming many obstacles. He is also an adjunct professor at the University of Houston and his tenure includes teaching at the undergraduate and graduate levels in the areas of Sales and Business Communication. 

Curt is the author of “5 Stones For Slaying Giants” and “201 Sales Motivators.” He is considered “America’s Master Sales Motivator” due to his high energy, enthusiastic audience presence, and knowledge of sales motivation. He understands that motivation and knowledge can be combined to create the outcomes required to be successful. He communicates a balance that gives people the right tools to get and stay motivated. Curt talked about his journey to sales leadership and shared why hard work and strong leadership are valuable. 

He also highlighted the importance of personal touches and creating an automated cadence to help deliver on a timely basis, and so much more. Make sure you tune in to sample some of Curt’s wealth of knowledge and experience. And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. Stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • Going after his passion and how it led him into award-winning sales leadership (02:18)
  • How being tenacious contributed to his success (06:05)
  • Getting started in the world of sales training and later on moving into the corporate arena (07:34)
  • The freedom he gets from DXP to perfect his craft and how that adds value to the company when he shares what he learns with his team (11:55)
  • Explaining why a sales manager’s role is to solely manage things and lead people (13:43)
  • Implementing a new CRM system so they can spend more intelligent time in front of their customers and help their sales managers manage in the 21st century (19:11)
  • His biggest and most memorable accomplishment (24:54)

Connect with Wesleyne Greer:


Connect with Curt Tueffert:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this...

24 Feb 2021Snack Sized Sales Season 2 Trailer00:00:51

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Welcome to season two of the Snack Sized Sales podcast this season, we will be coming to you twice per week on Money Mondays, because we're all about sales and sales equals money. And Wealth Wednesdays, because as a sales person or a sales manager or even a business owner, you want to increase your wealth.

This season, we will interview more of the influencers that you love, more people that have lived the life that you're living now. Salespeople that have walked in the trenches. Sales managers that have been doing this for decades, as well as business owners that have found a way to increase their sales.

So be sure to subscribe so you can get every single episode of the Snack Sized Sales podcast.

17 Nov 2021Finding Your WHY in Sales with Rick Barnett00:29:42

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be talking to Rick Barnett, The Founder and President of Rep-Lite, a company that helps medical manufacturers build qualified sales and service teams through a proven talent management model that revolutionizes healthcare. Rick is responsible for spearheading a strategic development process that allows manufacturers to experience maximized potential with limited resources. He has initiated and instituted his process to allow several manufacturers to experience exponential growth within the division that it was applied to. With over 30 years of experience, Rick serves a diverse range of clients seeking cost-effective solutions that increase efficiency, build customer loyalty, and improve operational models. 

He is experienced in minimally invasive surgical procedures, management, technology, manufacturing operations, quality, finance, customer support, and strategic planning. As a participative executive, he thrives on improving performance through innovative, strategic thinking and engaging individuals in the success of the business. Join us as Rick shares his wealth of experience on how every business can instill customer success, strengthen operational capabilities, and build strong, talented individuals and teams that contribute to long-term success.

On Today’s Episode of the Science of Selling STEM:

  • A long journey in sales starting out with insurance sales (01:43)
  • Building a growth-oriented team and succeeding in servant leadership (05:02)
  • Why every business should define the WHY behind their daily activities (07:50)
  • Balancing the tactical side of STEM sales with the human element side of it (10:30)
  • The inspiration behind starting Rep-Lite (12:10)
  • How having a minor league sales team helps their customers (16:01)
  • The time it takes for a new technical sales rep to become autonomous (18:38)
  • What to do to start developing a junior sales rep team internally (20:43)
  • Fulfillment from helping junior sales reps to achieve long and successful sales careers (23:54)

Connect with Wesleyne Greer:


Connect with Rick Barnett:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and

01 Sep 2021From Chemist to Global Sales Manager with Coralyn Gonzalez00:24:27

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be sitting down with Coralyn Gonzalez, the Head of Global Sales Excipients, Drug Delivery Systems at SPI Pharma. In her most recent role, she was the Sales Manager for Actives & Formulation Ingredients for MilliporeSigma, a Business of Merck KGaA. She has also held the roles of Area Sales Manager for Budenheim USA and Outside Sales Representative for Univar USA. 

Coralyn possesses a Bachelor’s Degree in Chemistry and an MBA in Strategic Management and Leadership. She has over 25 years of combined experience in the Life Sciences industry and has spent the last 20 in sales. Tune in as Coralyn shares her journey from working as a chemist to becoming a global sales manager and how she has been able to ensure consistent business growth in every sales role she has held in her career.

On Today’s Episode of the Science of Selling STEM:

  • Why she choose to be a chemist and eventually transitioned into sales (01:50)
  • Growing from regional account manager to sales manager with a team of different experts (05:00)
  • The power of risk-taking in sales (08:11)
  • How tons of exposure in different roles enabled her to be where she is today (09:23)
  • Collaborating with marketing and other relevant departments when developing sales strategy (11:33)
  • Employing systems and processes to make things easier for their salespeople (16:03)
  • Taking on a new undefined role and building a strong structure around it that leads to consistent business growth (19:22)
  • Being driven by challenge and helping her salespeople (21:30)

Connect with Coralyn Gonzalez:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

07 Dec 2022The Secret Sauce to Sales Management and Leadership Success with Wesleyne00:22:16

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:20] - Happy Birthday Transformed Sales Podcast.
  • [03:16] - How to tell your field salespeople how to spend their day.
  • [05:54] - Coaching a salesperson that is not doing their job well without overwhelming them.
  • [10:10] - Shifting away from only focusing on metrics or KPIs.
  • [13:21] - Managing Versus Leading: Their differences and how to go about each.

In this Happy Birthday episode of the Transformed Sales Podcast, I celebrated 2 years of running this labor of love that I started to keep you educated on how to become a sales manager or leader, and how to consistently thrive at it. Managing a sales team is not for the faint of heart. By nature, salespeople are strong-willed and focused on winning. Managing them is less like herding cats, it’s more like herding sharks. Except, in this case, you have to get each shark to sustain a five-minute pitch on how your product improves business outcomes in a specific vertical.

So what does sales management do to keep their team happy and well-fed, without dulling their competitive edge? Make sure you tune in to the episode because I will share the skills and habits you should adopt in order to be a successful sales manager and leader. You will get practical tips you can apply today, to begin seeing drastic improvements in your sales management and leadership skills. Enjoy and don’t forget to share!

 

Quotes


“If there’s no positive thing that you can find about an employee, something the’re doing right, then you really need to change your mindset” - Wesleyne


“Our salespeople must recognize us as human beings that they can tap into, and go to and ask questions” - Wesleyne


“If you have a low performer, you need to coach to that person’s areas of opportunities” - Wesleyne


“Communication is very important when we are working with our reps and we’re developing them” - Wesleyne


“A leader actually leads from behind and below” - Wesleyne


“Your job as a sales leader is to minimize yourself and elevate every single person on your team” - Wesleyne


“As a sales leader and coach, it’s your responsibility to focus on elevating the team, leading with empathy, and making sure that they have everything they need to be successful in their positions ” - Wesleyne


Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

29 Mar 2023How to Leverage Uncopyable Sales Secrets with Kay Miller00:26:11

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:45] - How she became the first female outside sales rep for a hardware company. 
  • [02:58] - Thriving in sales by establishing trust and credibility.
  • [04:58] - Applying lessons from marketing in a sales role.
  • [07:52] - Intricacies of selling a product versus selling a service.
  • [13:58] - Going Beyond the Transaction: The best kind of sales relationship.
  • [14:26] - Dynamics of working with her husband.
  • [20:56] - Why salespeople should have the humility to ask their customers for help.


In this episode of the Transformed Sales Podcast, I had a chat with the “Muffler Mama,” Kay Miller. As the first woman ever hired for outside sales by Amerock, a division of Anchor Hocking, she built her formidable sales career by emphasizing long-term relationships over one-time deals. Kay was named “Salesperson of the Year” for Walker Exhaust, the largest automotive muffler manufacturer in the world. 


She’s been a top sales performer ever since. In May of 2022, her book, “Uncopyable Sales Secrets,” was released, and she’s now on a mission to help others maximize their sales success. Kay will talk to us about how developing relationships with your customers organically and intentionally will help you make more sales. She will also share several other powerful sales strategies that will surely prove valuable to you, so don’t miss out.


Quotes


“The thing about being in sales any way is that you always have to establish trust and credibility” - Kay Miller


“We are all buyers” - Kay Miller


“There isn’t really a lot of sales training when you’re in school, it happens out in the real world” - Kay Miller


“As a salesperson, your number one sale is that you are selling yourself” - Kay Miller


“When you’re building trust and relationship, it has to be a human-to-human interaction” - Kay Miller


“Set yourself apart from the beginning and it really informs the rest of the relationship” - Kay Miller


Resources Mentioned:

  • Five Proven Secrets to Get in the Door - UncopyableSales.com/TransformedSales


Learn More About Kay Miller in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

09 Dec 2020The Other Side Of The Mic With Wesleyne00:07:04

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Patty Farmer is a guest host on MY podcast in which I will share MY actionable strategies on how I provide outside of the box sales strategies to grow

With 10+ years in sales and leadership, Wesleyne Greer understands the challenges of being at the top of her game. Having managed multi-million-dollar teams, Wesleyne marries her love for sales and her passion for coaching at Transformed Sales. She has a strong track record for driving revenue through sales, marketing, and ongoing customer support. This has earned her numerous accolades, including multiple “Sales Team of the Year” and “Sales Excellence” awards.

On Today’s Episode of Snack Sized Sales:

  • Who Wesleyne is and how she transforms underperforming sales managers into confident sales leaders
  • Wesleyne discusses what inspired her to start this podcast
  • Wesleyne promises that listeners will always receive actionable tips from hand-selected sales pros, influencers, international speakers, and business leaders.
  • Wesleyne discusses the frequency of her show and invites guests to tune in to immediately be able to implement the tips offered.

Wesleyne invites guests to download her free eBook in which readers will learn how to transform more conversations into sales.

If you enjoyed this episode and want to learn even more about what it takes to become a better sales leader subscribe to the show. Don’t forget to tune into our other episodes and share your favorites on social media to help other underperforming sales managers turn into confident sales leaders.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

07 Sep 2022Sales Leadership Style and Coaching to Build an Elite Team with Dr. Jim Kanichirayil00:39:14

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:08] - From poor Generation Zero immigrant to Dr. Jim Kanichirayil.
  • [06:45] - The life experiences that informed his current leadership style.
  • [11:25] - Decision making = What’s right for the customer, company, and your ethics.
  • [17:03] - How he got the doctor's title in front of his name.
  • [20:32] - Becoming an expert in sales, leadership, talent strategy, and diversity.
  • [27:23] - Why you need to be more in the background as a sales leader.
  • [33:36] - Having the mindset of a three-year-old and why it’s so powerful.

In this episode of the Transformed Sales Podcast, I interviewed Dr. Jim Kanichirayil, talent strategy transformation evangelist at Circa and host of The Cascading Leadership Podcast. Jim helps leaders, people, and organizations drive transformations by helping them build elite diverse teams. He also makes sure that their talent strategy doesnt get left behind. Dr. Jim tells us what modern sales leaders can do to attract, retain and develop more talent and how a shift in mindset has to happen for that to be achievable. 

We talked a lot about empowering your sales team and the different ways to do it, why sales should be a solutions engine and not just a product source, and how sales leaders can expand their capabilities. Jim will also share the kind of conversations leaders should have with their teams to create more commitment and engagement. Tune for that and so much more in all things sales success.

Quotes


“Your actual production and your performance as an organization is going to be related to the diversity within the organization” - Jim Kanichirayil


“More diverse organizations have better business outcomes than non-diverse organizations” - Jim Kanichirayil


“If you do what’s right for the customer, what’s right for the company, what’s right from an ethics perspective, everything else falls in line” - Jim Kanichirayil


“A modern seller is a problem solver” - Jim Kanichirayil


“If you as a seller orient yourself outward to how you can help your broader customer base solve the problems that they have and be obsessed about the problem, that’s actually going to advance everything that you want without you actually overtly advocating for those things” - Jim Kanichirayil


“You should be hiring with the mindset of hiring a replacement” - Jim Kanichirayil


“Never be afraid of people that are better than you because that’s the only way that you’re actually gonna get better” - Jim Kanichirayil


“Don’t be afraid of being wrong because that’s actually where your leaps of innovation happen versus just getting the right answer” - Jim Kanichirayil


Learn More About Jim Kanichirayil in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at
29 Jun 2022How to be a Prospecting Genius with Jason Bay00:30:39

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • How he got into sales by accident (01:01)
  • Why you have to have a purpose and WHY behind what you’re doing (04:18)
  • Things he learned from door-to-door sales that he applies to date (10:58)
  • Changing your mindset so you can perform better in your sales career (15:41)
  • Teaching his team to be as good as he is in sales (18:57)
  • Prospecting in B2C and B2B: Digging into Jason’s cold calling genius (22:59)

In this episode of the Transformed Sales Podcast, I interviewed Jason Bay, the Chief Prospecting Officer at Blissful Prospecting, a company he built to help sales teams by providing the systems, coaching, and accountability to grow their outbound sales. A few of his clients have included reps and sales teams from companies like Zoom, CBRE, Medallia, Xfinity, Commvault, and many more. 

Sales is the only "adult job" he’s ever had. And he’s done everything from selling house painting services door to door, running outbound call centers, to helping thousands of reps master cold outreach. Jason and I will discuss a lot related to sales and specifically cold outreach (Including cold calling, sequencing, mindset, and objection handling) With prospecting being something that most salespeople dread for various reasons, this high-energy, YOU-focused episode will help you do a complete turn around of your outbound sales. Stay tuned for more!

Quotes

“If you’re really smart with your money in sales, you can retire in 20 years if you wanted to” - Jason Bay

“Salespeople should always choose conversations over meetings” - Jason Bay

“Your biggest strengths will be your team’s biggest weaknesses” - Jason Bay

“Every sales professional should have 6 to 12 months of emergency savings in cash” - Jason Bay

Learn More About Jason in the Links Below:


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

28 Sep 2022Effectively Optimizing Your Sales Processes for Better Results with Joel Stevenson00:29:51

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:09] - His long journey to becoming a sales leader.
  • [04:14] - How to know if it’s time to move to a new role.
  • [06:26] - Navigating the ups and downs of being a new sales leader.
  • [11:20] - The Wild West of managing managers.
  • [14:04] - Striking a balance between managing and leading in any management position.
  • [18:58] - Yesware - helping high-performing sales teams do meaningful email outreach at scale.
  • [25:01] - Why you should allow your salespeople to think outside the box and do things on their own.
  • [27:00] - Mentoring, coaching, and leading your salespeople: What sales leadership should look like.
  • [28:39] - One of the most challenging situations he has faced as CEO.

In this episode of the Transformed Sales Podcast, I had a chat with Joel Stevenson, the CEO of Yesware, a leader in sales productivity software. Prior to Yesware, Joel was the GM and Founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove the growth of the company's international presence. 

Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company. Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M. B. A. from the Yale School of Management, a B. S. in Business Administration from the University of Illinois, and studied Chinese at Harvard-Beijing Academy.


Join us as we look back at Joel’s early career in sales and tech and the common ideas that have run through all of his work. We also talk about employing software and technology to optimize sales processes, how sales managers can boost productivity and create great work environments, what sales leadership should really look like, and so much more. I hope you gain as much value as I did from all the wisdom that Joel had to share.


Quotes


“You’re gonna typically get better results if you tailor your management style to the individual person and how that person operates and what they’re motivated by and what they need to do to get better” - Joel Stevenson


“The best thing you can do is understand the way that somebody makes decisions and how they reach a certain judgment, and then try to help that person get better at that process” - Joel Stevenson


“You really want your sales rep to be the person that’s gonna take what your company offers and match it up with what another company needs” - Joel Stevenson


Learn More About Joel Stevenson in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

30 Aug 2023Empathy and Financial Fluency in Sales Leadership with Tommy McNulty00:30:34

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:51] - From an SDR who grew a company to $70 Million to starting his own company.
  • [04:50] - The Journey Up: Moving up in his sales career.
  • [08:08] - Shifting careers to get more fulfillment.
  • [10:09] - Going from an account executive position to become VP of Sales.
  • [13:09] - Why he took a 75% pay cut and how it paid off.
  • [15:46] - Leveraging his years of sales experience to start his own company.
  • [20:46] - Why it’s important for VPs of sales to become financially fluent.
  • [25:41] - The power of empathy in sales leadership.


In this episode of the Transformed Sales Podcast, I interviewed Tommy McNulty, the Founder and CEO of Rhythm, a venture-backed SaaS startup using AI to find and monitor areas for profit maximization. Prior to Rhythm, Tommy was the Head of B2B at NerdWallet, overseeing a team of 80+ and a $70M revenue P&L. Tommy joined NerdWallet via the acquisition of Fundera where he helped grow the company from $0 to $50M in revenue over five years. Tommy started his career as an SDR and AE at ZocDoc.


Tommy McNulty shares his remarkable journey from an SDR who elevated a company's revenue to $70M, to spearheading Rhythm. From his vast experience, Tommy sheds light on the nuances of ascending the sales hierarchy, the essence of financial fluency for VPs, and the indispensable role of empathy in sales leadership. His insights underscore the core belief that profound skill development can lead to unprecedented opportunities in the sales domain. Tune in to learn about that and more from Tommy. You’ll get a lot of valuable insights out of it.


Quotes


“If you have big aspirations, you have to throw yourself into the fire” - Tommy McNulty


“Get the idea of money, success, and showmanship out of your head, and build as much skill as you possibly can because that skill will meet an opportunity and then you’ll just take off” - Tommy McNulty


“VP of Sales will have to become financially fluent and be capable of digging deep into a P&L and making decisions based on that P&L” - Tommy McNulty


“As a sales leader, you have to make decisions and some of those decisions are difficult decisions. You have to have the courage to make them” - Tommy McNulty


Learn More About Tommy McNulty in the Links Below:



Connect with Wesleyne:

02 Feb 2022Winning Big For Female Sales Leaders with Gabrielle Blackwell00:34:50

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this special Black History Month episode of the Science of Selling STEM, I had a chat with Gabrielle “GB” Blackwell, the Manager of Business Development - Strategic Accounts at Airtable. Gabrielle is a repeat LinkedIn Sales Star and has built 10,000+ followers over the past year. She leads a team of business development reps where she partners with people to cultivate a healthy culture of learning, development, and collaboration. She’s also the Co-Founder at Women in Sales Club, an organization built to drive conversations around enabling, empowering, and promoting women within the sales profession. 

She mainly focuses on driving content and community. She will share how she overcame insurmountable odds to thrive in sales within the tech space, especially as a woman. She will also talk to us about her people-centric approach and how her infinite curiosity about her team members gets the best out of them. Our conversation will definitely be of great value to you as we also discuss what it takes for sales leaders to build teams that always win, and so much more. So don’t miss it. And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. Stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • Starting in sales out of desperation only for it to actually align with her vision in life (02:44)
  • Why it’s important for every sales professional to lay out a road map for their career (05:50)
  • Becoming a top-performing 3xing sales development rep in her first sales role (08:30)
  • A Path Less Traveled: How she became a sales manager (10:15)
  • Having the cards stacked against her as a woman of color in the tech industry and how she overcame it to win big (16:47)
  • Rebuilding her sales career despite having a misdemeanor (20:20)
  • Mentoring others to invest in relationships with their sales leaders (25:08)
  • The inspiration behind her co-founding Women in Sales Club (27:58)

Connect with Wesleyne Greer:


Connect with Gabrielle Blackwell:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter,...

19 Jan 2022Subscription Selling Success With Shannon Wayman00:15:16

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this re-broadcast episode of the Science of Selling STEM, I spoke to Shannon Wayman, a Senior Coaching Manager at Calibrate. Shannon is a proven business leader, and she offers a track record of achievement in leading territory management, change initiatives, strategic growth, staff development, project management, and program implementation. 

She demonstrates excellence in ensuring smooth business operations through periods of growth, restructuring, and turnaround while working to optimize talent, customer service, and top/bottom lines. She offers leadership skills to coach and mentor teams in creating a positive customer experience, driving quality outcomes. Enjoy the episode and if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Who Shannon is and how she is a proven business leader with expertise in driving business through engaging and motivating people (01:45)
  • Why subscription memberships are like a marriage (04:26)
  • How to build and nurture the relationship (05:15)
  • The value of a single member and personalizing your communication with them (07:00)
  • The importance of keeping members engaged (11:32)
  • Building an internal team of champions who can deliver results (13:06)

Connect with Wesleyne Greer:


Connect with Shannon Wayman:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

04 Oct 2023Why You Must Adopt Collaborative Selling with Carole Mahoney00:33:06

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:51] - Her initial misconception of sales and she eventually fell in love with it after a career in marketing.
  • [05:11] - Tackling a disconnect between marketing, sales, and buyers.
  • [08:14] - Why businesses must focus on buyer experience just as much as they do on customer experience.
  • [16:41] - How beliefs and mindsets impact the way that sales people show up in their sales careers.
  • [24:41] - A positively minded sales manager = a positively minded and successful sales team.
  • [27:17] - Buyer First: Writing a book to help business owners, startup entrepreneurs, and struggling salespeople to sell better.


In this episode of the Transformed Sales Podcast, I had a chat with Carole Mahoney, the Founder of Unbound Growth, a scientific sales development firm, eliminates the guesswork of how to hire the right salespeople and develop superhero sales teams using a using a cognitive-behavioral approach that is driven by data that delivers predictable revenue. Carole is also the author of Buyer First: Grow Your Business with Collaborative Selling. She is on a mission to change how the sales industry sees itself, and how buyers see it too. 


She is President of the Boston chapter of the Association of Inside Sales Professionals, has been named as a top sales influencer by LinkedIn and Sales Hacker, and is a sales Coach for the Harvard Entrepreneurial MBA Program. In our conversation, Carole discussed the concept of "buyer first" and how it can revolutionize the way we approach sales, shared her insights on self-awareness, mindset shifts, and the importance of collaborative selling, and so much more. Listen (Or watch on YouTube) to the whole episode to gain from her valuable wisdom.


Quotes

“As a business owner, you’re a sales person whether you like it or not” - Carole Mahoney


“Sales is about helping people. It’s about connecting problems and solutions together” - Carole Mahoney


“When we put our buyers first, we create buying experiences that add more value, and customer retention and acquisition becomes much easier” - Carole Mahoney


“Retention has less to do with customer success and more with the buying experience people initially have” - Carole Mahoney


“Before we can have a great customer experience, we have to have a great buyer experience” - Carole Mahoney


“The power of the positive mindset in impact is huge” - Carole Mahoney


“Selling is not something we do to others, it’s something we do with them. It’s a collaboration. It’s an exchange of value” - Carole Mahoney


“A salesperson is really someone who is building a book of business within another business” - Carole Mahoney


Resources Mentioned:



Learn More About Carole Mahoney in the Links Below:

  • LinkedIn -
27 Mar 2024Taking Actions and Learning From Mistakes with Larry Long Jnr00:27:31

In this episode, Larry Long Jr. shares his journey from college athlete to sales leader and motivational speaker. He emphasizes the importance of having a clear vision, working hard, and embracing teamwork. Larry also discusses the process of finding your vision and purpose, investing in yourself, and surrounding yourself with the right people. He encourages listeners to overcome fear and self-doubt, practice their skills, and take action. Larry shares the three-minute challenge, a daily habit of reaching out to someone and making a positive impact. He credits his mentors and his father for shaping his mindset and values.

Takeaways

  • Having a clear vision, working hard, and embracing teamwork are key to success.
  • Invest in yourself and surround yourself with the right people.
  • Overcome fear and self-doubt by practicing positive self-talk and seeking guidance.
  • Practice your skills and take action to achieve growth and transformation.

Chapters

00:00- Introduction and Background

01:06- Larry's Journey to Sales

03:27- Teamwork and Collaboration

07:06- Finding Your Vision and Purpose

09:05- Investing in Yourself and Surrounding Yourself with the Right People

09:41- Overcoming Fear and Self-Doubt

11:22- Dealing with Rejection and Challenges

13:07- The Importance of Practice and Role-Playing

14:17- The Power of Daily Habits and the Three-Minute Challenge

20:06- The Journey of Transformation and Personal Growth

23:37- The Impact of Relationships and Serving Others

25:51- Influential Mentors and Role Models

28:10- Closing and Contact Information

Connect with Larry Long Jnr

LinkedIn- linkedin.com/in/longjr7

Website- larrylongjr.com 

Connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- podcast@transformedsales.com  

08 Feb 2023Reasons to Consider Virtual Sales Management with Rene Zamora00:27:30

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:56] - Starting out in sales at a very young age and working through different careers to where he is today.
  • [04:08] - Overcoming sales career challenges in the mergers and acquisitions arena.
  • [08:44] - Effective ways to ensure your team is operating at its best and achieving the set goals.
  • [10:58] - Seeking sales leadership that’s founded on effecting change.
  • [13:14] - Getting unstuck: How spirituality plays into career or business success.
  • [15:28] - His transition into fractional sales management.
  • [18:37] - Incorporating your why into your sales career and how you engage with sales leaders.
  • [21:31] - What parenting will teach you about leading your sales team.
  • [24:46] - Why having your sales manager as a closer will set up your team to fail. 

In this episode of the Transformed Sales Podcast, I interviewed the Founder and President of Sales Manager Now, Rene Zamora. After a successful 23-year sales and sales management career, Rene was one of the pioneers of Fractional Sales Management. Sales Manager Now is a virtual sales management firm. The consultants in his firm provide small business sales teams with sales leadership, hands-on management, and professionalism that has been absent in companies that have more market potential. 

The results have been more sales, CEOs leading as a CEO, and scaleable sales departments. He has memorialized his system in the book written to small business owners, "Part-Time Sales Management" for Small Business Sales Teams. In our conversation, we will talk about fractional sales management and how it can help you scale your business. Rene will share how to motivate a sales team to hit revenue goals, why it’s essential for sales leaders to share as much information as they can with their sales team, and much more. Tune in, enjoy, and don’t forget to share!


Quotes


“Employees can take the truth. Give them the right to change or give them the right to choose to accept, but treat them as adults and let them make a choice” - Rene Zamora


“If you wanna have weak salespeople, have your sales manager as a closer” - Rene Zamora


“Looking outside ourselves can help us a lot of times especially when we’re stuck” - Rene Zamora


“As a salesperson, as a leader, as a business owner, remember your purpose and what you’re there for” - Rene Zamora 


Learn More About Rene Zamora in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

29 Mar 2021Increasing Sales as a Start-up with Mahrad Saeedi00:24:08

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales. Today my guest is Mahrad Saeedi of WeHealth

Mahrad combines his entrepreneurial drive with a strong technical foundation in the life sciences and management consulting to connect underserved patient communities with resources and support. Mahrad’s breadth of experience enables him to provide a unique perspective in partnering with patients, physicians and policymakers to streamline the health care continuum using digital solutions.  

Through WeHealth, Mahrad strives to combine the power of crowdsourcing and social advocacy for supporting health equity initiatives by building patient-driven communities for healing together. Mahrad earned his BS in Biology from Loyola Marymount University in Los Angeles, CA and his MBS in biotech management from Keck Graduate Institute in Claremont, CA. 

 

On Today’s Episode of Snack Sized Sales: 

 

[0:02:35] Who Mahrad is and how he got to where he is today. 

[0:09:32] What drove Mahrad to be fully “all in” with WeHealth? 

[0:14:45] Mahrad gives advice on how to increase your sales in a start-up environment. 

[0:18:36] Mahrad shares a success story. 

 

Connect with Mahrad Saeedi: 


 

Rate, Review, Learn and Share 

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn more about how to increase your sales in a start-up environment, please listen and subscribe. Don’t forget to tune into our other shows and share your favorite episodes on social media! 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources. 

23 Nov 2022Helping Your Sales Team Build Real Confidence with Charlotte Fuller00:22:48

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:59] - The journey to the mission-driven place that she is today.
  • [04:10] - Coping mechanisms she used to navigate a toxic work environment. 
  • [08:12] - How to establish boundaries in the workplace.
  • [10:59] - Leaving corporate, becoming a nomad, and what the nomad life was like.
  • [13:44] - Her passion for empowering women in the tech space.
  • [18:09] - Why you should have mentors and how to use fear as fuel for success.

In this episode of the Transformed Sales Podcast, I had a chat with Charlotte Fuller, an expert in helping companies adopt the latest industrial digital technologies. Charlotte earned her Master’s in International Business and has more than a decade of experience working with real-world organizations. Before taking on digital transformation consulting privately, she worked with leading providers of digital transformation services during her time with Microsoft/Accenture. 


She has worked with many industry-leading companies to leverage technology and create operational efficiencies, drive more revenue, and make the necessary decisions required to meet the exact needs of their customer. As a specialist in helping industry-leading organizations strategically adopt emerging technologies, she has experienced the many challenges that so often come with being an ambitious woman in a typically male-dominated environment. 


She is now on a mission to support female tech talent to build the confidence, skills, and mindset required to thrive in their tech careers. Tune in to our conversation as Charlotte talks about the dynamic career she’s had, how she overcame being in a toxic work environment, and what she learned from her digital nomad lifestyle. She will also share how and why it’s critical for sales leaders to build their sales team’s confidence, especially the women on their teams, and so much more.


Quotes


“Confidence is the ability for us to take thought and put it into action” - Charlotte Fuller


“Without confidence, without that feeling of empowerment, we stay stagnant, stuck, and small” - Charlotte Fuller


“If you are feeling uncomfortable with something, build out someone else, and just step into that person” - Charlotte Fuller


“You have done great things in the past that you did not think you were capable of doing. Write a list of them and pull on them when you need them” - Charlotte Fuller


Resources Mentioned:



Learn More About Charlotte Fuller in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at
27 Oct 2021How to Be an Authentic Sales Leader with Kris Krustangel00:26:39

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Kris Krustangel, Vice President of Business Development at Saluda Medical, a global neuromodulation company leading the development and commercialization of data-driven, personalized therapies for patients with chronic pain. The company’s first product, Evoke®, is a closed-loop spinal cord stimulator (SCS) system designed to treat chronic pain, a condition that affects more than 540 million people globally. He focuses on innovating strategies for success while increasing the capacity of his team’s performance along the way. 

Passion, authenticity, and results have been consistent themes in his career. Having started in pharma, he then took on a 20-year career in medical devices. He served in many roles from a clinical specialist to a frontline manager and everything in between. Kris joins us to share his journey and impart great lessons and insights from his sales experience for those who are in pharma and want to make that pivot to medical devices. He also tells us about his passion for helping and serving other people, showing us how true leaders work and how they inspire. Don’t miss out on this valuable 26-minute episode.

On Today’s Episode of the Science of Selling STEM:

  • Starting out in pharmaceutical sales then pivots into medical device sales and ends up as the Vice-President of Business Development of a global neuromodulation company (01:46)
  • The overall experience he had working in the operating room (03:05)
  • Selling a solution while becoming the solution to the target customer’s need (05:06)
  • Transitioning into leadership and his passion for helping and challenging others (06:12)
  • Leaving an established company to join a startup (06:59)
  • Being successful consistently by learning to prioritize and focus (08:09)
  • How he helps his team manage their time so they can always stay on track (10:40) 
  • Why it’s important for leaders to act early when it comes to performance conversations (13:49)
  • Empathy + technical skills to work successfully in the neuromodulation space (15:57)
  • Achieving clarity and focus when working for a startup (19:00)
  • Having the wisdom and confidence to know what you know and the humility of what you don’t know (23:54)

Connect with Kris Krustangel:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website

03 Aug 2022The Psychology of Sales with Robert Arauco00:35:26

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:44] - His journey to becoming a leadership guru.
  • [04:20] - Lessons he learned in B2C sales that he still applies today.
  • [07:00] - Moving from selling knives for Cutco to selling insurance, and beyond.
  • [10:55] - Why having 1099 salespeople could be the secret to your success.
  • [12:29] - What it’s like working for a bootstrapped startup.
  • [18:19] - How to build yourself up enough to be able to navigate your career challenges.
  • [22:22] - Going from being the one-man sales department to building a team.
  • [28:51] - Focusing on the NOW as a core life philosophy and the power of being forward thinking.

In this episode of the Transformed Sales Podcast, I had a chat with the Executive Vice President of Sales at HomeStack, Robert Arauco. HomeStack is a rapidly growing tech startup headquartered in Los Angeles, CA with one goal in mind: To reinvent the way real estate is done today. They do that by designing personalized apps for real estate agents. The apps provide agents with live and accurate data, where they are the only point of contact for their users. This allows for agents to directly communicate with their clients and incubate long-lasting and profitable relationships.

 

Robert kicked off his career working as a 1099 salesperson for Cutco where he was able to master the psychology of sales. He then went into selling life insurance and later transitioned into the W-2 world working in social services. He eventually realized that he needed to get back into entrepreneurship and managed to get a role in a new tech startup (HomeStack) as its sole salesperson. They managed to bootstrap the company into the success that it is today. Tune in as Robert talks to us about what the psychology of sales is all about, the importance of continual learning in sales, why a salesperson's overall health is a big part of their career, what it’s like working for a bootstrapped startup, and how to build an effective sales team.

Quotes

“Emotional intelligence is important. Listening is important. Figuring out how to handle objections and not argue with people is important” - Robert Arauco

“Listening and asking the right questions is very important so that you can really discover the truth to solve problems” - Robert Arauco


“The psychology of sales is not just about reading the person” - Robert Arauco


“The only time you really fail is when you stop, when you give up” - Robert Arauco


“Sales is the bloodline of any company, so if you’re not brining in any revenue, how are the employees gonna feed their families, and how are you gonna grow to bring in more help so the company gets to where it needs to be” - Robert Arauco


Learn More About Robert Arauco in the Links Below:

  • LinkedIn - https://www.linkedin.com/in/robert-arauco-4a00a810/


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

10 Mar 2021Soft Skills Selling Success with Ashley Martin00:13:45

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Today my guest is Ashley Martin of Leadership Lady who will share actionable strategies on people and organizations can close their leadership and soft skills gaps to improve operational efficiency. Ashley Martin is an Author, Speaker, and Soft Skills Strategist. Ashley has been a guest on other podcasts, and she also hosts her own podcast, as well.

On Today’s Episode of Snack Sized Sales:

  • [0:01:23] Who Ashley is and how she helps people and organizations close their leadership and soft skills gaps to improve operational efficiency
  • [0:03:47] Communicate (Know Your Audience)
  • [0:05:31] Collaborate (Enlist Support)
  • [0:08:30] Think Strategically & Creatively about your goals

Ashley invites guests to get this 20 Ways to Stress Less - An eBook with life & leadership strategies for experiencing peace and enjoying life. 

Connect with Ashley Martin: 


Rate, Review, Learn and Share 

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to close your leadership and soft skills gaps to improve operational efficiency, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help other people and organizations to close their leadership and soft skills gaps to improve operational efficiency.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

20 Jan 2021Marketing And The Media With Patty Farmer00:12:34

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Patty Farmer will share actionable strategies on how to leverage your time, money, energy and your network to get massive results in both local and national media to succeed in today’s business environment.

Patty Farmer is an award-winning Marketing and Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer and works with small business owners, entrepreneurs and speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live.

On Today’s Episode of Snack Sized Sales you will learn:

  • Who Patty is and how she helps small business owners, entrepreneurs, and speakers attract and convert their ideal clients. 
  • Figure out who you are, what your story is, and how to tell your story so it goes from told to sold
  • Leverage local as well as national organizations calendar of events
  • Building relationships, in person and online, is key

Patty invites guests to take the FREE Marketing, Media, and Money (M3) Assessment and to assess 7 key areas of your business and help you to discover exactly where you are excelling, where you could make changes, and the next steps to really ramp up the growth of your business.  

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to leverage the media subscribe to the show. Don’t forget to tune into our other episodes and share your favorites on social media to help other new small business owners, entrepreneurs and speakers attract and convert their ideal clients.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

20 Mar 2024Debunking The High Risk, High Reward Myth with Chris Miles00:29:45

Chris Miles shares his journey from financial struggles to financial freedom and offers insights on how to take control of your money. He emphasizes the importance of serving others, being vulnerable, and asking for help. Chris also challenges conventional wisdom about money and encourages listeners to take calculated risks and create value for others. Overall, his story and advice provide hope and inspiration for those seeking financial independence.

Takeaways

  • Take ownership of your money and treat it like your own small business.
  • Challenge conventional wisdom about money and seek advice from those who have achieved financial freedom.
  • Overcome fear by taking calculated risks and focusing on creating value for others.
  • Be vulnerable and ask for help when needed, as there is always hope and support available.

Chapters

00:00

Introduction and Background

04:19

Early Lessons About Money

08:16

Overcoming Fear and Taking Risks

12:08

Taking Ownership of Your Money

18:49

Climbing Out of Financial Struggles

24:26

The Power of Serving Others

27:46

Asking for Help and Being Vulnerable

31:53

Final Words and Hope

Connect With Chris

LinkedIn- linkedin.com/in/chriscmiles

Website- moneyripples.com 

Connect With Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- email...podcast@transformedsales.com  

20 Jul 2022Modern Day Sales Success Strategies with Gene Plotkin00:34:01

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • What 16 years of holding about every single type of revenue driving role looks like (00:40)
  • How he knew he had what it took to be a sales leader (03:31)
  • Why every salesperson has to have a self care practice (06:47)
  • Indicators that helped him determine whether he needed to make a career change (08:17)
  • Going from customer success individual contributor to sales leader (14:12)
  • Telling if an individual contributor is ready for a leadership role (19:09)
  • Modern day recruitment, retention, and team success strategies for sales organizations (22:32)
  • Being accommodating as a sales leader while also keeping things in line with your organization’s overall culture (28:14)

In this episode of the Transformed Sales Podcast, I sat down with Gene Plotkin, the VP of Corporate Sales at Mimeo, a company that provides the fastest, easiest, most reliable way to manage and distribute their content. Mimeo brings customers’ content to life through print and digital formats via its enterprise app suite and global print production facilities. Founded in 1999 as a startup, Mimeo has grown into a global organization, distributing content to customers in over 140 countries. 

Over the last 16 years, Gene has held about every single type of revenue driving role as both an individual contributor and a leader at companies ranging from early stage startups to global enterprises. “To succeed in your sales career, you must do what comes naturally and focus on that”, he says. He will talk to us about how he managed to deal with burnout, why he decided to make a big career change, the value of working in customer success, how he has always been able to set himself up for promotions at a fast pace, why a salesperson being a top performer doesn’t always mean they have what it takes to lead a team, and so much more. Stay tuned for that and more.

Quotes

“Customer success is very much sales. It’s just the context of how you go about that is different” - Gene Plotkin

“Just because it seems like there’s more prestige at the top does not actually mean that that’s what you would be happier doing” - Gene Plotkin

“The individual contributor does not automatically make a good leader” - Gene Plotkin

Learn More About Gene in the Links Below:

  • LinkedIn - https://www.linkedin.com/in/geneplotkin/
  • Email - GPlotkin@Mimeo.com

Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

21 Sep 2022The Blueprint to One Call Closing with Richard Mugica00:30:50

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:00] - The journey to becoming the Acquisition King in the high ticket space.
  • [04:00] - Lessons he learned working for his dad.
  • [07:11] - How to achieve work-life balance as an entrepreneur.
  • [11:30] - Climbing out of a sales rejection rut to become a consistent closer.
  • [14:37] - Setting up sales teams for the biggest online influencers.
  • [16:58] - Making the magic happen by providing value in your follow-ups.
  • [21:09] - Mastering the art of the one-call close.
  • [24:35] - Stepping out on his own to become an entrepreneur.
  • [26:57] - How meeting Bedros Keuilian helped him become a great leader.

In this episode of the Transformed Sales Podcast, I interviewed Richard Mugica, the Founder of 1 Call Closers, a sales agency that has worked with influencers such as Tony Robbins, Dean Graziosi, Robby Blanchard, Bedros Keuilian, Anik Singal, and many others, to scale their online offers to one million a month. He is passionate about building rockstar high-ticket sales teams and scaling online education companies. 

Richard got his humble start on the sales floor and from that passion has now sold over $40M in high-ticket products, building more than 13 multi-million dollar sales teams. He is now well known in the online space as the go-to source to acquire, train and manage closers who will outperform. One thing Richard highlights in this episode is the fact that closing deals is a craft within the craft of sales. 

He shares how he discovered his strength in closing deals and how the need to survive necessitated his success. He will talk to us about the power of following up and why rookie salespeople should shadow the best sellers in their companies. Stay tuned for more. 


Quotes


“At some point in your entrepreneurial journey, you’re gonna feel like the weight of the world is on you and you gotta make decisions and the way you make those decisions is gonna determine your future” - Richard Mugica


“The follow-up is just a way of getting in front of your customer” - Richard Mugica


“Most salespeople should have an inclination and be motivated by money. It’s a lot easier in the sales game if you’re motivated by money” - Richard Mugica


“Not everybody is motivated by money, but if you are, it’s a lot easier to go out there and try to crash and slam deals” - Richard Mugica


Learn More About Richard Mugica in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

19 Apr 2023How to Grow Your Sales with Authenticity with Adam Rosen00:33:30

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:37] - What it’s been like never being employed, starting his first company at a young age, and selling it in 2019.
  • [02:51] - Demystifying the beliefs that business owners have about raising capital.
  • [07:23] - The critical importance of product market fit.
  • [09:54] - Positive lessons from ten months of no customer acquisition, and nothing but ideating and understanding their product.
  • [11:53] - Doing what the market tells you you are good at and how to find a business partner to build your business with.
  • [15:19] - Why every salesperson should be genuinely authentic and curious.
  • [20:52] - Choosing to live out a digital nomad lifestyle.
  • [24:19] - Effective email outreach tidbits for salespeople.


In this episode of the Transformed Sales Podcast, I interviewed Adam Rosen, an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. He is the Founder of Email Outreach Company, where they do automated email outreach to get startups on more sales appointments, without the hassle.


If you know you need more sales but dread the thought of telemarketing or your email campaigns going unopened or ending up in spam, then this is the episode for you. If you have a great business and you want to let the world know about it, then Adam will teach you the secrets of getting your emails opened and your voice heard. He will also talk about why it's important for businesses to get to product market fit as quickly as possible, and many other insightful topics that will help you grow in your sales career or business.


Quotes


“When you raise capital, as an entrepreneur, you are no longer the primary shareholder. You do not get priority” - Adam Rosen


“Any time you raise capital, now you have a boss. You are not the sole decision maker, you are not the sole owner” - Adam Rosen


“Entrepreneurship can be one of if not the greatest source of freedom for a human being, but, on the flip side, it can also make you feel like you are stuck” - Adam Rosen


“The more authentic you can be the better, and being genuinely curious is such a great trait of successful salespeople” - Adam Rosen


“The more genuinely curious we can be, the more effective we’ll be as, not just salespeople, but business people, human beings, personal relationships, everything” - Adam Rosen


Learn More About Adam Rosen in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

01 Feb 2023Great Sales Leadership Equals Great Sales Teams with Esther Weinberg00:26:18

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [00:57] - The road to becoming a great chief development officer.
  • [03:45] - Making the decision to step into entrepreneurship.
  • [06:00] - Leadership lessons she learned from the corporate world.
  • [09:25] - Creating workplace cultures where trust, respect, and psychological safety are not just valued but measured.
  • [14:18] - Insights from years of helping organizations build great teams.
  • [18:40] - The value of tapping into what makes every individual sales team member tick.
  • [20:58] - Experiences that transformed her life and how she led others.

In this episode of the Transformed Sales Podcast, I had a candid chat with Esther Weinberg, a business growth accelerator that equips executives in high-growth industries to create big pivots, big impact, and big returns. As Founder and Chief Leadership Development Officer of The Ready Zone, she powerfully fast-tracks an organization’s progress by focusing on The Ready Zone’s six Zone Performance Indicators (ZPIs), which are paramount to profitable growth. 

Esther’s innovative strategies have assisted clients to grow, scale and thrive in the worst and best of times including Netflix, Microsoft, Warner Bros. Discovery, CNN, Adobe, Disney, and IMAX. Esther is a member of the Forbes Coaches Council and a contributor to Forbes. Esther will present the unique leadership framework she calls The Ready Zone and talk about why and how sales leaders should build unified, inspired, and empowered workplace cultures. Stay tuned to sample that and so much more of the sales leadership development wisdom she shared.

Quotes


“I like to build on the goodness of the individual and the team of the organization, in order for them to be able to see how they can elevate” - Esther Weinberg


“Culture is often talked about but I don’t think we talk about it enough with the connection to the ROI and dollars, and the sense of it” - Esther Weinberg


“That ability to actually connect things like curiosity, listening, engaging in tough conversations with a balance sheet is critical” - Esther Weinberg


“When you’re working with people, it is not a linear path” - Esther Weinberg


Learn More About Esther Weinberg in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

10 Feb 2021Intentional Networking With Ashley Owens00:15:56

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Ashley Owens of Ashley Assists, LLC will share actionable strategies on becoming an authority at generating revenue by networking with intention. 

Ashley Owens is the first and only Networking Concierge that puts you in the right situation or gets you out of the wrong one. As a networking concierge, she trains, coaches, and speaks on becoming an authority at generating revenue by networking with intention. As a networking concierge, Ashley is a host of two digital TV talk shows on RVNTV and This is it TV, speaking and interviewing on the topic of tactical networking. She has taken over 700 introduction phone calls with business professionals looking to grow their network and has given close to 1,000 introductions. She has spoken to over 80 networking groups, organizations, companies, and conferences and has over 185 referral partners.

On Today’s Episode of Snack Sized Sales:

  • Who Ashley is and how she trains, coaches, and speaks on becoming an authority at generating revenue by networking with intention
  • Tactical tips and practical takeaways
  • Nurturing a network
  • Virtual networking with intention

Ashley invites guests to take 10% off networking audit (https://www.ashleyassists.com/networkingcoaching)Participants will be identifying personal networking challenges and identifying key motivators and professional interests by using the DISC assessment to determine their networking style.

07 Jul 2021Building Soft Skills + Technical Skills To Lead Better with Jennifer Wiens00:28:12

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this first episode of Season 3 of The Science of Selling STEM, I’ll be having a chat with Jennifer Wiens, the Senior Director of Business Development for Briotech, a late-stage startup that seeks to transform health and disinfection worldwide through the biohacking technology of H-O-C-L. Jennifer will talk to us about the value of having soft skills as a sales leader and share some of the best strategies to use when hiring salespeople (And other employees in general)

Her background after her first degree in Neuroscience started as a Bench Scientist turned Department Lead working in both the Biologics R&D and GMP space. This provided a strong Data Science foundation she applies to the wide range of Business Management functions and decisions she makes to this day.  After getting her Executive MBA and growing two startups in Boston, she came back to her home state in the PNW looking for the right fit. 

When the pandemic hit, and an opportunity to join Briotech as a Director of Product Management came along, it was an easy decision for Jen to make. With a genuine appreciation for Briotech’s mission and comradery with her new Brio-teammates, she now supports all teams cross-functionally, including Product Development, Marketing, Sales Strategy, Manufacturing, Supply Chain, Regulatory, Scientific R&D, Safety, BrioEarth, and Organizational Development initiatives so all Briotech business functions are effectively matrixed, harmonized, and supporting one another. 

On Today’s Episode of the Science of Selling STEM:

  • The 10 years as a scientist that equipped her to later on pivot into business (02:15)
  • How she transitioned from being a bench scientist to leading teams of scientists (03:35)
  • Attracting the best talent by reassuring new and potential employees of your reliability (05:30)
  • Forming the chain of support that works well in ensuring each employee at every level keeps growing for the benefit of the business (08:02)
  • Improving on both your soft skills and technical skills in order to lead your team better (10:06)
  • Moving into the business side of things after leading technical teams (11:02)
  • Learning to gain the skills she needed to take on a sales leadership position (13:34)
  • Sustaining a lean, mean operation by building an external workforce (15:43)
  • Successful strategies behind their immense success in distribution (19:41)
  • Offering the world their transformative health-oriented technology (21:06)

Connect with Jennifer Wiens:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other...

13 Jan 2021Get Found Online With Elaine Lindsay00:20:53

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Elaine Lindsay is the CFO of with TROOL Social Media and she works with entrepreneurs to achieve more visibility online. Elaine serves to get you found fast and first in search results! You can be Google’s preferred choice in your niche when you harness the power of your Mindset + Website + Social Media + SEO efforts altogether.

Elaine believes INTEGRATION is KEY to all you do, especially in the digital space. Online since the dial-up modem, Elaine created her first website for a regional counselor in 1999 and immediately knew there must be more to assure your business would stand out in the digital space. 

On today's episode you will learn:

  • Who Elaine is and how she works with entrepreneurs 40+ to achieve more visibility online.
  • Integrate your NAP (Name, Address, Phone)
  • Stay in your lane- maintain your authority in your niche
  • Speak to one person... In all ways it’s about them not you

Elaine Lindsay invites guests to her free mini audit checklist offer

Don’t forget to tune into our other shows and share your favorite episodes on social media to help others handle the tough times, succeeding and failing in business, and how you can CHOOSE to keep on going... to look for the lesson, to rejoice in the failures, (and yes there will be failures) and most importantly, how you then dust off for the next try!

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

14 Jul 2021What Sales Training and Enablement Should Look Like with Justin Musiek00:24:55

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be sitting down with Justin Musiek, the Director of sales training and enablement at Kate Farms, a medical nutrition company that offers plant-based tube feeding formulas and shakes for adults and children over the age of one. Justin Musiek comes on to share his insights on sales training and enablement and how he has built a sales training department within Kate Farms.

Justin has 15 years of successful sales experience in the pharmaceutical, medical device, and medical nutrition industries. Justin earned his master's degree in Healthcare Administration at Saint Joseph’s College and his BA, political science at Lehigh University. Jason considers himself a through and through salesperson at heart who gravitates towards challenging roles and loves leaving a footprint.

He has previously worked at Takeda, a multinational pharmaceutical R&D-driven global biopharmaceutical company as a U.S Sales Training Manager-rare disease. Before That Justin worked at Boston Scientific, a manufacturer of medical devices as a Senior Territory manager/sales Trainer-Pulmonary Endoscopy.

On Today’s Episode of the Science of Selling STEM:

  • How he started his journey and progressed on to discover more about what sales were and his particular style of sales when engaging with customers (02:20)
  • Breaking down the difference between being a sales manager/leader and the person training the sales manager within a company (03:40)
  • Understanding the internal needs of the company when setting up learning and development for the sales team or sales leadership (05:46)
  • Setting up an individual development plan as a roadmap for growth potential among your salespeople (08:40) 
  • Some of the things Justin has instituted into the organization that has helped it grow (10:19)
  • Defining the sales player-coach role (14:54)
  • Integrating a sales leadership vision in your team through delegating (17:40)

Connect with Justin Musiek:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

31 Aug 2022The Value of Being an Outward-focused Sales Leader with Ian Koniak00:37:25

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:13] - Becoming the number one elite enterprise sales director at Salesforce.
  • [05:26] - From selling $10,000 copiers to being a more strategic salesperson.
  • [09:45] - Mastering your message and the skills you need to sell change.
  • [12:33] - Selling is helping: Why you must be an outward-focused salesperson.
  • [16:17] - Underperforming for 3 years and how investing in himself changed everything.
  • [21:59] - Why you must adopt a no-pressure sales strategy.
  • [27:28] - How to be a more successful enterprise seller.

In this episode of the Transformed Sales Podcast, I chatted with Ian Koniak, the Founder and President of Ian Koniak Sales Coaching, Inc. He’s a sales coach, sales trainer, and keynote speaker. He helps B2B account executives perform to their full potential and crush their quotas by mastering the mindset, habits, and skills needed to perform at the highest level. As the former number one AE at Salesforce, his program is built by an AE for AE’s based on what works. 

Prior to starting his own business, he worked in B2B technology sales for 19 years at F500 tech companies as an individual contributor, sales manager, and director of sales, with over 100M in career sales and numerous finishes at number one nationally, including finishing number one in the US Enterprise Select Division of Salesforce. Most recently, he worked as a strategic account director for the enterprise west sales team at Salesforce where he partnered with their largest customers to help them drive growth, innovation, and success on the Salesforce platform. 

At Ricoh, he led a team of 10 sales managers and 70 reps responsible for 60M annual revenue across hardware, software, and services. After a near-death experience, he started his coaching business to serve others and help them achieve incredible success by mastering the mindset, habits, and skills needed to perform at the highest level. Ian will share why you should transition from transactional to strategic selling, the qualities of top-performing sellers, how to sell big deals to big accounts, how he became the king of enterprise sales, why investing in yourself is critical, and so much more. So don’t miss out.


Quotes


“The selling motion of selling change is much different than the selling motion of selling cost savings for products that are already being used” - Ian Koniak


“Selling is helping” - Ian Koniak


“You have to make that transition from an inward-focused salesperson to an outward-focused salesperson who cares more about helping your clients get the results that they want” - Ian Koniak


Learn More About Ian Koniak in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at
05 May 2021Being in Sales Mode All the Time with Jeff Behrens00:19:15

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Jeff Behrens, a serial biotech entrepreneur with experience in general management, business development, finance, and operations. Jeff will highlight the one thing that all successful people have in common and tell us why listening more than talking can help us thrive in sales.

He is currently the CEO of GelMEDIX, an ophthalmology startup based on work from Mass Eye and Ear and UCLA. He is also the Founder and CEO of LabShares Newton, a biotech incubator for biotech startups run by biotech entrepreneurs. Formerly, Jeff was President and CEO of Siamab Therapeutics, a biotech company focused on developing antibodies targeting glycan targets in cancer that he exited in 2019. Previously, Jeff served as Senior Director, Business Development and Operations at Edimer Pharmaceuticals (funded by Third Rock Ventures) and also worked at Alnylam and Biogen Idec, where co-founded Biogen’s Innovation Incubator. 

In 2003, Jeff sold his healthcare IT company, The Telluride Group, to mindSHIFT Technologies, a Fidelity-funded rollup. Jeff has a Ph.D. from EPFL (Lausanne, Switzerland), an MS from the Harvard/MIT Division of Health Sciences and Technology (HST), an MBA from MIT Sloan, and graduated from Harvard College. He teaches HST590, a Ph.D. level course at MIT, and lives in Newton and Wellfleet, MA. This is one episode you won’t wanna miss so stay tuned.

On Today’s Episode of Snack Sized Sales:

  • Being in business and healthcare simultaneously (02:24)
  • Success by being in a sales mode most of the time (03:32)
  • A necessary mind shift needed to succeed as a salesperson (05:22)
  • The multi-step sales process of raising funding for a biotech business (06:40)
  • Listening and asking relevant questions versus lecturing (07:00)
  • Building a sales team around getting a product out to market (10:20)
  • One thing that’s missing in a lot of sales organizations today (12:47)

Connect with Jeff Behrens:


Rate, Review, Learn, and Share

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

15 Jun 2022How to Fit into a Sales Leadership Role with Ben Trombold00:40:48

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • The journey from electrical engineering student to the reigning champ with the most organized inbox leading a team (00:32)
  • Starting out in a career-changing management trainee program (04:18)
  • Being the best in managing a diverse sales team where there is a wide generational gap with some team members (07:31)
  • How he has always avoided micromanaging every team he has ever managed (11:51)
  • Some of the things he did to shift from a sales manager mindset to a sales leader mindset (17:00)
  • Rapidly transitioning from an in-person lead generation marketing strategy to a completely virtual one (22:06)
  • The importance of having both marketing and sales as separate departments that report to the same person (29:14)
  • Challenges that he still struggles with as a sales leader despite the many areas he has thrived in (31:54)
  • Why he’s taking a customer experience course (36:51)

In this episode of the Transformed Sales Podcast, I will have a chat with Velentium’s VP of Sales & Marketing and the reigning record holder of the “Most Organized Inbox in the company”, Ben Trombold. Ben’s 10+ years of sales and marketing experience began simultaneously with his undergraduate studies at the University of Kansas, where he earned a B.S. in Electrical Engineering. While there, he worked as a student lecturer of college algebra for seven semesters, and then picked up an internship with PepsiCo between his junior and senior years. 

The internship turned into a full-time offer upon graduation, and after a year as a sales rep, Ben then spent the next two and a half years managing up to 50 people who sold product to grocery stores in his 65-store territory. Ben then moved away from PepsiCo to become a national account manager for a financial transaction company for two years, and then was a senior sales director for a healthcare payments company, developing new business for brokerage clients. 

When that company was bought out a few years later, Ben knew it was time to switch gears. He obtained his MBA with concentrations in Finance and International Business from the University of Nebraska, and in 2018, Ben joined Velentium. It was such an honor chatting with Ben. His sales leadership insights are incredibly valuable and I hope you’ll get to apply them into your sales career to elevate yourself to the next level. Enjoy!

Quotes

“The more organized all your sales team members are, and the more you communicate with them, the more efficient you’re gonna work” - Ben Trombold

“As a sales manager, you’re only as good as the people that work for you” - Ben Trombold

“If your sales team looks good, then you as a manager are gonna look good” - Ben Trombold

“Marketing is there to generate quality leads and sales is there to act on them” - Ben Trombold

Learn More About Ben in the Links Below:


Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

17 Aug 2022Why You Need Selflessness and Empathy in Sales Leadership with Marty Sacks00:27:37

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:30] - Working for a company for over 2 decades without losing interest.
  • [05:12] - From being the brains behind the scenes to taking up a sales role.
  • [10:25] - Making the decision to slowly shift towards sales leadership.
  • [12:43] - The critical importance of prioritization and time management.
  • [17:11] - Great sales teams founded on a culture of selflessness and empathy.
  • [22:25] - Never Eat Alone: Why you should mentor and support fellow salespeople.

In this episode of the Transformed Sales Podcast, I interviewed the Executive Vice President of Sales, Marketing, and Strategy at Telos Alliance, Marty Sacks. Marty has been with Telos Alliance for over two decades. He’s held a variety of roles in sales, business, and product development and currently oversees the company’s strategic efforts. 

Marty started his career in radio in Washington in 1976 and has worked in engineering, equipment sales, and trade publishing. He joined Telos in 1999 as national sales director. He will be very candid about his incredible journey from being the behind-the-scenes tech guru making things happen to the effective sales leader that he is today. Tune in to tap into the immense sales leadership wisdom he had to share.

Quotes


“To a certain extent, leading means serving” - Marty Sacks


“The best quality of a leader is caring for the people that are on their team and helping them succeed” - Marty Sacks


“One of the things that are difficult for a sales leader is to maintain the success of a business while you’re trying to change the business” - Marty Sacks


“You constantly have to prioritize as a sales leader” - Marty Sacks


“If you make mistakes, if you learn from your mistakes, I think you’re gonna succeed because most people are afraid to stretch and make a mistake, and they like a comfort zone, but nobody grows in a comfort zone” - Marty Sacks


Learn More About Marty Sacks in the Links Below:



Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

21 Jul 2021Applying Science to Sales with Katie Williams00:22:24

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be welcoming Katie Williams, Ph.D. to the show. She is an applied mathematician and the Director of Business Development for Applied BioMath, a pharmaceutical and biotech service provider that builds systems pharmacology models to inform critical drug discovery and development decisions. Katie comes on to share her insights on the relation between science and sales, what problem solving within team environments should look like, women leadership in STEM, and effective lead generation.

Katie also serves as the President-Elect of Women in Bio, an international non-profit organization promoting gender parity in the life sciences. She is passionate about mentoring and building connections so that we can all grow and advance professionally. She earned her bachelor’s degree in Mathematical Biology from the University of Michigan and her doctorate in Applied Math from the University of Arizona with a dissertation titled "Anti-cancer treatment and the cell cycle: Cellular-level mathematical models." 

She also interned with Takeda Pharmaceuticals in both the Clinical Pharmacology and Modeling & Simulation departments where she developed mathematical models to support teams in many stages of drug development. Katie has spent the last 10 years working at the intersection of mathematics, biomedical engineering, and medicine. She now applies this experience to align business and scientific objectives

On Today’s Episode of the Science of Selling STEM:

  • How her interest in science and mathematics from a very young age led her to where she is now (01:43)
  • Figuring out where mathematical modeling provides valuable solutions (04:40)
  • How she has been able to marry her Ph.D. with her work as the director of business development (06:16)
  • Making the market understand the problem that Applied Biomath solves (08:23)
  • Her amazing work with Women in Bio (09:46)
  • Having more women in STEM in leadership positions (13:50)
  • The effectiveness of the lead management system she implemented (14:54)

Connect with Katie Williams:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

17 May 2023Unleashing Your Sales Leadership Potential with Udi Ledegor00:26:38

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • [01:02] - Served in the Israeli army and transitioned to different roles that eventually led him into the marketing space.
  • [03:40] - Why and how he created his own roles at most of the companies he’s ever worked for.
  • [10:38] - The internal alignment that should exist between marketing, sales, and customer success.
  • [15:49] - Why it’s important for sales to be welcoming and marketing to be open to stepping into the customer’s world.
  • [19:47] - The journey from CMO to Chief Evangelist at Gong.
  • [22:44] - Viewing work as a partnership and collaboration instead of as a family.


In this episode of the Transformed Sales Podcast, I interviewed Udi Ledegor, a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s category leadership in the Revenue Intelligence space by bringing new products to market and advancing thought leadership. 


While serving as Gong’s Chief Marketing Officer, he led the creation and leadership of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. Passionate about startups and brands during the day, whisky and music in the evening, he's also an author, speaker, angel investor, and startup advisor based in San Francisco. Udi will graciously share how you can grow as a sales or marketing leader and so much more. Don’t miss out. 


Quotes


“Customer success is really considered an extension of sales or revenue organization” - Udi Ledegor


“Sales and marketing alignment should be very strong and should be a huge priority from both sales and marketing leaders” - Udi Ledegor


“Marketing exists to make sales easier” - Udi Ledegor


Learn More About Udi Ledegor in the Links Below:



Connect with Wesleyne:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

11 Sep 2024The Significance of a Well-Defined Sales Process with Kaivona Parker00:39:37

"Struggling in the beginning can lead to long-term success, while early success followed by struggles can be more challenging."-Kaivona Parker

Summary

Kaivona Parker shares her journey from wearing a hard hat in the industrial sector to being dubbed as the most un-boring in the tech sales industry.

She emphasizes the importance of authenticity and engaging sales techniques.

Kaivona Parker discusses the challenges she faced as a woman in a male-dominated field and how she overcame them by embracing her true self.

She also provides advice for those starting out in sales and highlights the significance of setting proper expectations and focusing on improving sales acumen.

The conversation explores the importance of understanding and supporting sales representatives in order to increase productivity and achieve sales goals.

It emphasizes the need for managers to listen to their reps, provide guidance, and create a positive work environment.

The conversation also highlights the significance of having a well-defined sales process that is not dependent on individual salespeople.

It emphasizes the need for documenting processes and focusing on incremental improvements.

The conversation concludes with a discussion on taking risks and trusting in one's abilities.


Takeaways

  1. Authenticity and engaging sales techniques are crucial for success in the sales industry.
  2. Embracing your true self and not compromising your identity is important, especially in male-dominated fields.
  3. Setting proper expectations and focusing on improving sales acumen can lead to better results.
  4. Taking time for self-reflection and listening to your own conversations can help identify areas for improvement.
  5. Understanding and supporting sales representatives is crucial for increasing productivity and achieving sales goals.
  6. Managers should listen to their reps, provide guidance, and create a positive work environment.
  7. Having a well-defined sales process that is not dependent on individual salespeople is essential for long-term success.
  8. Documenting processes and focusing on incremental improvements can lead to sustainable growth.
  9. Taking risks and trusting in one's abilities is necessary for personal and professional growth.


Chapters

  • 00:00 -Introduction and Background
  • 03:19 -Challenges in a Male-Dominated Field
  • 07:31 -Advice for Younger Self
  • 11:23 -Balancing Generosity and Financial Gain
  • 20:28 -Setting Proper Expectations and Improving Sales Acumen
  • 23:43 -Understanding and Supporting Sales Representatives
  • 27:45 -The Impact of Rejection and Lack of Understanding
  • 29:59 -Struggling in the Beginning vs. Early Success
  • 34:11 -Slowing Down to Speed Up
  • 37:24 -Taking Risks and Trusting in One's Abilities


To Connect With Kaivona Parker

LinkedIn-linkedin.com/in/kaivona-parker

Website-calendly.com/kaipagency/virtual-hang 

Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- 

15 May 2024Striking a Balance in Leadership with Rodrigo Manjarrez00:32:50

Summary

Rodrigo Manjarrez shares his career journey from wanting to be a firefighter to working in sales and entrepreneurship. He emphasizes the importance of passion and developing employees. Rodrigo discusses the benefits and challenges of working in large corporations and startups. He highlights the need for balance and happiness in one's career and personal life. Rodrigo also shares his experience in opening bike stores and the importance of understanding customers' needs. He provides insights on transitioning from an individual contributor to a sales leader and the lessons he learned along the way. Rodrigo discusses the challenges of the past year, including burnout and mental health, and the importance of supporting employees' well-being. Finally, he explains how Sesame HR helps companies with their HR activities and provides an all-in-one solution for employee lifecycle management.

Takeaways

  1. Passion is key in sales and entrepreneurship
  2. Balance and happiness are important in both career and personal life
  3. Understanding customer needs and providing personalized solutions is crucial
  4. Developing employees and creating a supportive work environment leads to success
  5. Burnout and mental health should be addressed and supported in the workplace
  6. Sesame HR offers an all-in-one solution for HR activities and employee lifecycle management

Chapters

  • 00:00 Introduction and Rodrigo's Career Journey
  • 04:29 Solid Sales Training in Large Corporations
  • 06:44 Transitioning from Corporations to Startups
  • 09:05 Balancing Passion and Happiness in Your Career
  • 12:52 From Overcoming Challenges to Opening Bike Stores
  • 16:28 Lessons Learned in Transitioning to a Sales Leader
  • 25:15 Challenges of the Past Year and Supporting Employee Well-being
  • 31:00 Sesame HR: Simplifying HR Activities and Employee Management
  • 33:04 Conclusion

Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- @wesleynewhittaker

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Website- TransformedSales.com   

Email- podcast@transformedsales.com  


13 Mar 2024Turning Disadvantages Into Advantages in Your Entrepreneurship Journey with Jonathan Green00:24:38

Summary

In this episode, Jonathan Green shares his journey from being an employee to becoming a successful entrepreneur. He emphasizes the importance of taking control of your own destiny and the high risk, high reward nature of entrepreneurship. Jonathan provides advice for those considering entrepreneurship and highlights the need to determine if you have the mindset and willingness to do whatever it takes to succeed. He also discusses the power of embracing your uniqueness and using it as an advantage in your business. Jonathan then delves into the world of artificial intelligence and how it can be used to accelerate business growth and increase profits. He shares practical tips for leveraging AI effectively and saving time. Finally, Jonathan reflects on life-changing experiences that have shaped his perspective and approach to business.

Takeaways

  • Entrepreneurship is about taking control of your own destiny and making your own decisions.
  • To succeed as an entrepreneur, you need to have the mindset and willingness to do whatever it takes.
  • Embrace your uniqueness and use it as an advantage in your business.
  • Artificial intelligence can be a powerful tool for accelerating business growth and increasing profits.

Chapters

00:00

Introduction and Background

00:48

Discovering Entrepreneurship

01:56

Making the Decision to Become an Entrepreneur

04:26

Determining if Entrepreneurship is Right for You

05:21

First Steps in Entrepreneurship

10:04

Embracing Your Uniqueness

13:08

The Power of Your Story

16:15

The Importance of Clear Communication

18:30

Stepping into Artificial Intelligence

20:23

Using AI to Boost Profits

27:48

Life-Changing Experiences

29:05

Conclusion

Connect With Jonathan

LinkedIn- linkedin.com/in/servenomaster

Website- GiveToGetFree.com 

Connect With Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- email...podcast@transformedsales.com  


21 Feb 2024Understanding Your Sales Funnel with Liz Heiman00:29:47

In this episode, Liz Heiman discusses the importance of having a sales operating system to bring predictability and structure to sales organizations. She emphasizes the need for founders and business owners to understand their sales process and develop a clear vision, positioning, and value proposition. Liz also highlights the role of AI in prospecting and research, as well as the importance of managing cash flow and understanding profitability. She advises business owners to be actively involved in sales and hold their sales teams accountable.

Takeaways

  • Developing a sales operating system brings predictability and structure to sales organizations.
  • Understanding the sales process and having a clear vision, positioning, and value proposition are crucial for success.
  • AI can be used in prospecting, follow-up messaging, and research to enhance sales effectiveness.
  • Business owners need to actively manage cash flow, understand profitability, and be involved in sales to ensure success.

Chapters

00:00 Introduction and Background

02:01 The Need for a Sales Operating System

03:18 Understanding Predictability in Sales

06:06 Building Blocks of a Sales Operating System

09:17 The Importance of Vision, Positioning, and Value Proposition

13:17 Managing the Sales Strategy

17:47 The Impact of Sales on Cash Flow

20:46 Utilizing AI in Sales

26:36 The Blind Spot of Business Owners

28:06 The Role of Business Owners in Sales

29:18 Closing and Contact Information

Connect with Liz

LinkedIn: linkedin.com/in/lizheiman

Website: regardingsales.com 


Connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- email...podcast@transformedsales.com  

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