Top Rated Gym: Franchising Secrets For Fitness Business Owners (Andre)

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	Pub. Date	Title	Duration
	03 Dec 2024	From Start-Up to Success: Essential Strategies for Growth	00:51:25
Catch the latest episode of the Top Rated Gym Podcast featuring Mike Littrel, the visionary founder of X3 Sports, as he shares his journey from the ground up in the competitive fitness industry. From building a custom brand to scaling his gym empire across Atlanta, Mike reveals the strategies and mindset that have fueled his success. Key takeaways include: The mindset shifts that helped Mike transition from operator to owner Why creating exceptional systems and processes is key to scaling The power of investing in people to drive organizational success How to cultivate a culture of continuous improvement and leadership growth The importance of delivering an outstanding customer experience Tune in for a session packed with actionable insights and valuable lessons for gym owners, entrepreneurs, and anyone looking to grow a successful business! Mike Littrel is the founder of X3 Sports, a top-rated gym brand with five locations in Atlanta. With over 21 years of experience in the fitness industry, Mike has mastered the art of building a business that thrives on exceptional customer service, strong leadership, and a commitment to innovation. #BusinessGrowth #FitnessIndustry #Entrepreneurship #GymSuccess #Leadership #CustomerExperience #PodcastEpisode #BusinessInsights #ScalingUp00:00 00:00 Introduction to Top Rated Gym Podcast 00:42 Meet Mike Littrel: Founder of X3 Sports 02:08 The Journey of Building X3 Sports 04:02 Transitioning from Operator to Owner 11:17 The Importance of Systems and Processes 16:24 Implementing Change and Overcoming Resistance 22:58 Aligning Team Goals and Individual Purposes 26:15 Identifying Growth Opportunities 27:38 Investing in People 30:02 The Importance of Core Values 31:42 Creating a Hero-Centric Experience 35:02 Mindset and Leadership 40:46 Scaling the Business 48:23 Connecting and Expanding 50:12 Conclusion
	18 Nov 2024	The Gym Launch Playbook: How To Transform Leads Into Raving Fans	00:41:22
Dive into our latest podcast episode where Andre sits down with the legendary Cale Owen, CEO of Gym Launch, to discuss powerful strategies for gym owners. They explore lead generation, retention tactics, and the business model versus method debate that could transform your fitness business. 🎙️💪 Key takeaways include: The essential core functions every gym should have Customer acquisition to retention strategies Metrics for success How to avoid common pitfalls in gym operations. Whether you're facing operational overwhelm or looking for ways to scale, this episode is packed with insights to help you push the limits of your gym's success. Don't miss out on these gems for ambitious fitness entrepreneurs! 💎🏋️ Cale Owen joined Gym Launch in 2018 and brought a unique perspective as a previous gym owner and a professional athlete. He has been a sales manager, coach, and General Manager. In January 2022, he was promoted to CEO of Gym Launch & Prestige Labs. Before joining Gym Launch, Cale played four years of collegiate baseball and one year in the Philadelphia Phillies organization. After, he pursued his dream of opening a fitness facility and joined Gym Launch in 2017 as a client. Using GL, Cale & Maggie built their gym from 31 members to over 250 in less than 8 months while working a 9-5 sales role for a local web design company. He resides in St. Augustine, FL, with the love of his life, Maggie, who is the Vice President of Operations for Gym Launch and Prestige Labs, and his two incredible children. #GymLaunch #FitnessBusiness #GymSuccess #FitnessIndustry #GymGrowth #Leadership
	12 Aug 2024	How To Balance Design, Service, & Expansion in the Gym Industry with the Owner & Founder of Trophy Fitness, Kelley Gray	00:47:47
Welcome to another insightful episode of the Top Rated Gym Podcast! Today we’re focusing on an inspiring story of business growth and gym design excellence. Join us as we dive into an interview with Kelley Gray the dynamic Owner and Founder of Trophy Fitness which boasts 3 locations and numerous ventures within the fitness industry. Kelley Gray is the Founder and CEO of Trophy Fitness. Founded in 2003 Trophy Fitness has 3 corporate owned gyms, manages 24 corporate fitness centers, and has consulted on over 500 gym design projects. Kelley lives with his wife and 3 kids in the Dallas area. In this podcast episode Kelley shared invaluable insights on: The journey from gym employee to multi-location owner The significance of design in gym success Building a culture of exceptional customer service Strategies for hiring top-notch talent If you’re passionate about fitness, entrepreneurship, and success, you cannot miss this episode!
	30 Sep 2024	Active Life, Active Business: A Cutting-Edge Approach To Changing Fitness & Pain Management	00:44:29
Don't miss the latest Top Rated Gym Podcast where I interview the extraordinary Sean Pastuch, Founder & CEO of Active Life. We cover everything from the critical flaws in the traditional medical model to empowering people to live pain-free, active lives. Dr. Sean spent over a decade treating patients, and training clients. He has worked with the most elite athletes in the world, the people who need the .01% edge on their competition, like professional baseball players, CrossFit games champions, and Olympic medalists. He found his success by bridging the gap between fitness and healthcare, using his expertise in both the gym and the clinic to create a new way to help people consistently get out of pain without going to the doctor, or missing out on their active life. Since leaving practice in 2017, Dr. Sean has taken the methods and mindset he used to help his patients and clients perform at their best, free of pain, and made it all available to the masses through the founding of his company, Active Life. The Active Life team not only helps people from around the world to get out of pain without going to the doctor or giving up their active life, but they mentor fitness and healthcare professionals to do the same for their clients and patients. 🔥 What you’ll learn in this episode: Why traditional fitness and healthcare systems fall short Real-life success stories that will inspire you The importance of uncompromising commitment in life Sean’s mission to connect fitness and healthcare is nothing short of inspiring. Whether you're a gym owner, fitness enthusiast, or someone seeking a healthier lifestyle, this episode is packed with valuable insights that will challenge the way you think about health and fitness #HealthAndWellness #Fitness #PainManagement #Podcast #TopRatedGym #SeanPastuch #TopRatedGym #FitnessIndustry #PainManagement #ActiveLife #HealthAndWellness #SustainableFitness
	11 Mar 2025	The Secret to Landing High-Paying Corporate Clients for Your Gym	00:35:17
In this episode of the Top Rated Gym Podcast, we chat with Danielle Lajoie, VP of Communication and Integrated Marketing at Exos, about how gym owners can tap into corporate wellness for steady revenue growth. Danielle shares how Exos partners with Fortune 100 companies to provide fitness solutions, turning corporate clients into long-term revenue streams. Learn how to pitch businesses, tailor services, and maximize profits using existing resources. If you're a gym owner looking to boost revenue beyond memberships, this episode is a must-listen! #corporatewellness #gymgrowth #fitnessbusiness #gymowners #wellnessprograms #employeehealth #businesssuccess #TopRatedGymPodcast #Exos #entrepreneurship 00:00 - Introduction 01:12 - Why Corporate Wellness? 05:11 - Tailored Wellness Solutions 10:57 - Aligning Culture Across Teams 14:12 - Work-Life Integration vs. Balance 17:14 - Exos Recovery Centers 23:03 - The Corporate Wellness Buying Cycle 27:18 - Future Innovations in Wellness 33:20 - Learn More About Exos 34:10 - Conclusion
	13 May 2024	Financial Fitness: Strategies for Franchise Growth with the CFO of F45, Patrick Grosso	00:43:11
Get ready to supercharge your business growth with our latest episode featuring Patrick Grosso, the CFO of F45, the world's fastest-growing fitness franchise. Tune in as Patrick reveals insider tips and expert advice for franchisees looking to take their business to the next level. From financial strategies to navigating the challenges of a booming franchise model, this episode is packed with actionable insights that can transform your business. Patrick is the Chief Financial Officer and Chief Legal Officer of F45 Training, a global health and fitness company. He has over 25 years of financial and legal experience working with global and national branded companies. Patrick has served as an executive in several industries and successfully completed three initial public offerings and a public company sale. Be sure to take notes as Patrick shares: Why your success in your gym starts one member at a time How thinking of being a franchisee as just a business in a box will limit your business’s growth Why if you don’t engage with your customers, If you don’t get them excited, you don’t have a business How hiring people that are better at something then you can take your business to the next level Why your three most important KPI’s should be retention, utilization, and conversion Don't miss out—click to listen now and unlock the secrets to franchise success!
	25 Dec 2024	The Future of Fitness: Customizing Franchise Models for Local Success	00:56:13
Catch the latest episode of the Top Rated Gym Podcast where Andre Cvijovic sits down with Derek Riley, COO of Zoo Health Club, to explore how innovation is reshaping the fitness industry. Derek reveals how he's transforming traditional gyms by integrating wellness services like IV drips and hormone replacement therapy, while customizing the gym model to fit local markets. 💪 Key takeaways include: How embedding wellness services can elevate your gym business The power of flexible franchise models and scalable operations Derek's leadership philosophy: Empowerment, Collaboration, and Culture Proven strategies for overcoming franchisee challenges and maintaining brand integrity Tune in for a deep dive into the future of fitness and actionable insights on growing your gym business!Derek Riley is the President and COO of Zoo Health Club and Blitz45 Fitness, overseeing 50+ successful franchise locations nationwide. With a passion for innovation and personalization, Derek has redefined fitness franchising by creating customizable gym models that empower franchisees to thrive in their markets. A fitness enthusiast and personal trainer, Derek is dedicated to merging cutting-edge fitness solutions with holistic wellness. When not leading in the industry, he shares his expertise on various platforms and supports his family’s fitness journey. #FitnessIndustry #BusinessGrowth #PodcastEpisode #ExpertInterview #Podcasting #FranchiseSuccess #FitnessInnovation #BusinessStrategy #FitnessLeadership #ZooHealthClub#DerekRiley #TopRatedGym 00:00 Introduction to Transforming Gym Models 00:45 Meet Derek Riley: COO of Zoo Health Club Corporation 01:42 Revamping the ZOO Health Club Brand 03:52 Challenges and Solutions in Franchising 08:00 Customizable Franchise Models 22:23 Integrating Wellness Services 30:05 Expanding Horizons: From Drones to Rockets 30:18 Amazon's Hidden Hack: Warehouse Secrets 31:32 The One-Stop Shop Mindset 32:43 Simplifying Complexity in Business 34:13 The Role of Medical Teams in Wellness Centers 37:44 The Power of Hormonal Therapy 40:24 The Importance of Customization in Wellness 43:12 Culture and KPIs: The Heart of Business Success 50:25 Learning from Industry Experts 53:09 Connecting with the Zoo Health Club
	13 Dec 2024	Stuck with Slow Sales? Secrets to Success for Multi-Unit Owners Revealed by Experts	00:41:05
Tune into the latest episode of Top Rated Gym where Andre chats with Sam and Oscar Chavez, the powerhouse duo behind three thriving IM=X® Pilates studios. They share the secrets to turning struggling locations into profitable ventures, doubling their income in just one month, and their unwavering ambition to grow despite the challenges. 🎙️💡 Key takeaways include: How to transform underperforming locations into success stories Proven sales strategies that lead to rapid growth Overcoming obstacles in the competitive fitness industry Their vision for the future of fitness and Pilates studios Whether you're an aspiring entrepreneur or a fitness industry veteran, this episode is packed with actionable insights to help you scale and succeed in the ever-evolving world of fitness. Don’t miss out on the inspiration and strategies that can take your business to the next level! 🚀💪 #SalesLeadership #FitnessIndustry #BusinessGrowth #AuthenticSales #GrowthMindset #PodcastEpisode #BusinessSuccess #ExpertInterview #Podcasting #TopRatedGym 00:00 Introduction to Top Rated Gym 00:05 Meet Sam and Oscar Chavez 00:41 Starting from Scratch: The First Studio 01:06 Overcoming Challenges and Growing 05:52 Expanding to Multiple Locations 10:29 Balancing Business and Personal Life 16:44 Advice for Aspiring Entrepreneurs 18:53 Empowering Your Team 22:12 Introducing Nick Palladino and Tribe Fitness 22:28 Creating a Collaborative Culture 23:13 Favorite Business Roles 23:43 The Importance of Sales 25:30 Training and Systems for Sales 31:33 Hiring Superstars 34:00 Measuring Performance and KPIs 38:23 Final Thoughts and Recommendations
	18 Dec 2024	How to Prevent Marketing Fatigue? Expert Advice for Sustainable Growth	00:37:04
In this episode, we’re joined by expert marketer and TEDx speaker Zach Colman, CEO of GymMark, as he shares valuable insights into sales and retention strategies for gym owners. Zach dives into the core aspects of generating leads, converting clients, and retaining members, all while emphasizing the importance of community building, top-notch customer service, and how branding can drive success in the fitness industry. Key takeaways include: Effective lead generation and client conversion strategies Retention tactics for long-term success The power of customer service and community in building loyalty How to audit and improve your gym's customer experience Streamlining marketing efforts for consistent growth Whether you’re a gym owner looking to ramp up your sales or enhance retention, this episode is packed with actionable advice and insights to help you thrive. Don't miss these game-changing tips to scale your fitness business! 💡💪 Zach Colman is the CEO of GymMark, an innovative marketing agency that specializes in helping gyms grow. With years of experience in the fitness industry, Zach has helped numerous gyms improve their customer acquisition and retention strategies. His expertise has made him a sought-after speaker and consultant, and he’s passionate about empowering gym owners to build sustainable, community-focused businesses. #GymMarketing #ClientRetention #GymSales #MarketingStrategy #GymBranding #GymMark #Podcast #Top Rated Gym 00:00 Introduction to Top Rated Gym Podcast 00:44 Today's Topic: Sales Strategies for Gyms 01:06 Meet the Expert: Zach Colman 01:58 Effective Sales Techniques and Lead Generation 04:29 The Importance of Customer Experience 10:36 Building Community and Partnerships 17:56 Understanding Client Experience and Marketing Fatigue 18:31 The Importance of Reviews and Google My Business 19:39 Leadership and Marketing Strategy for Gym Owners 20:55 Effective Communication and Customer Care 25:12 KPIs and Growth Stages for Gyms 26:27 Branding and Team Building 27:39 Expanding Your Gym Business 28:33 Retention Strategies and Content Marketing 33:18 Learning Resources and Final Thoughts
	18 Mar 2024	Benefits of Franchise Ownership with the Owner of Alloy Personal Training, Billings, Casey Kelly	00:37:22
Are you looking to open a fitness business and are wondering if you should join a franchise or open an independent studio? Then this week’s podcast episode is for you Casey Kelly, the Owner of Alloy Personal Training, Billings, shares his experience owning both an independent studio and being part of a franchise and why he recommends joining a franchise. Casey Kely is a former college football player with a degree in mechanical engineering. He has been certified in personal training with NASM since 2014. Casey worked as an engineer for approximately 10 years and did some part-time personal training before he opened his own independent personal training studio in 2017 which he owned and operated until he sold it in 2022. During that time Casey opened his first Alloy Personal Training Franchise in 2022 in Billings, MT and he is in the process of opening an additional 2 locations over the next 18 months in the Denver, CO territory. Casy has a wife, three girls, and a golden retriever. They live in Southwest Montana and love all things outdoors. Be sure to take notes as Casey shares: How a franchise can help you stay focused How being part of a franchise can help you leverage systems, processes, resources, and knowledge to achieve success faster Why brand power in a franchise can help you hit the ground running Why in a franchise you are in a business for yourself but not by yourself How to get more Google reviews Why it’s important to reply to your online reviews Be prepared to be inspired to start your business on the right path with Casey’s inspiring insights & tips! Follow the Muscle & Money Podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
	10 Dec 2024	From Franchisee to Franchisor: Maintaining Quality and Brand Integrity	00:33:47
In this episode of Top Rated Gym we explore the art of scaling quality and community in fitness franchises with Kamille McCollum, President of BODYBAR Franchising. From starting as a franchisee to leading a brand that now spans over 110 territories across the US, Kamille shares her unique journey and expert advice. Key takeaways include: The importance of comprehensive certification and continuous education in maintaining high standards Strategies for consistent community engagement that strengthen brand loyalty Effective operational management tips from both the franchisor and franchisee perspectives How to balance growth with quality to sustain long-term success Don’t miss this episode packed with actionable lessons for scaling your fitness franchise and keeping your brand strong! 🌟 #FranchiseGrowth #ScalingQuality #CommunityInFitness #FranchiseLeadership #GymManagement #FranchiseSuccess #FromFranchiseeToFranchisor #QualityInFitness #GymGrowthStrategies #FranchiseExpert #FitnessBrandBuilding #BusinessScaling #TopRatedGym #PodcastEpisode 00:00 Introduction to Scaling Quality in Fitness Franchises 00:38 Meet Kamille McCollum: From Franchisee to President 02:20 Ensuring Quality and Consistency in Workouts 05:20 The Importance of Certification and Training 08:02 Handling Feedback and Continuous Improvement 12:36 Maintaining High Standards Across Locations 17:07 Balancing Franchisee and Franchisor Perspectives 19:14 Scaling Training Processes 20:08 Implementing Certification in Established Locations 22:37 Monitoring Member Attrition and Addressing Issues 23:37 Importance of Consistency in Brand Experience 27:31 Resources for Continuous Learning and Improvement
	10 Apr 2025	Turn Every Lead Into a Long-Term Client: Proven Strategy for Success	00:49:49
Are you tired of chasing new leads only to see them slip through your fingers? If you’re struggling to turn one-time prospects into loyal clients, this episode is for you. Our guest, Dustin Bogle, shares a proven strategy that will help you build lasting relationships with your leads and transform them into long-term customers. What you’ll learn: -The step-by-step process to turn every lead into a long-term client. -How to build a follow-up system that actually works. -The importance of speed and timing in client conversion. -How to create a client experience that keeps people coming back. -Proven tactics to nurture leads without overwhelming them. This episode isn’t just about getting more leads – it’s about developing the systems and strategies that convert them into repeat clients, driving sustainable growth for your business.🔔 Don’t forget to subscribe and hit the notification bell so you never miss valuable tips that can elevate your business. https://topratedgym.com/ For more actionable insights and expert advice on growing your business, check out our other episodes! 00:00 - Episode Intro 04:01 - How Fitness Changed Dustin’s Life 06:48 - Scaling Gym Businesses 10:39 - The Power of Follow-Up 13:18 - The Biggest Mistakes Gym Owners Make in Follow-Up 19:26 - The Five-by-Two Method 23:31 - The Importance of Speed in Sales 27:02 - Database Dynamite 31:59 - The Double Dip: Leveraging Referrals 36:04 - Reactivating Past Members 41:15 - Final Thoughts
	26 Aug 2024	Want Explosive Sales Growth? UFC Gym’s VP of Sales, Don Cardona, Reveals His Formula	00:54:00
This week’s episode of the Top Rated Gym Podcast features Don Cardona, VP of Sales for UFC Gym. Don's journey and insights are truly inspiring, offering actionable advice on how to achieve sustainable growth and how to build an exceptional sales team. Whether you're in fitness or any other industry, this episode is packed with gems you can't afford to miss. 🎧 Listen now and discover: 1. The secret to building a world-class sales team 2. How to create a winning brand experience 3. Strategies for driving organic leads and referrals 👉 Tune in and transform your approach to business and leadership today!
	22 Jul 2024	How To Retain Clients and Boost Revenue with the CEO & Founder of Tribe Fitness, Nick Palladino-King	00:55:30
Join us for a powerful episode with Nick Palladino-King, CEO and Founder of Tribe Fitness. Nick brings over 15 years of expertise in fitness, coaching, and personal development, helping leaders and entrepreneurs achieve their best selves. In this episode, he dives into the mindset shifts needed to turn adversity into growth, the importance of focusing on impactful work, and strategies for building strong brand and client relationships. Tune in to gain valuable insights that will inspire and guide you on your journey to success. Nick Palladino-King (IG: @nickpalladinoking) is a CCA Certified Conscious Executive, Leadership & Life Coach, who transforms and accelerates physical, emotional, mental and spiritual success. His expertise comes from over 15 years of training and teaching movement, breath-work, meditation, coaching and entrepreneurship. He is known as a “coaches’ coach” and sought after for his honesty, ability to hold nonjudgmental space, and transformational and healing presence. He coaches world-class athletes, CEOs, entrepreneurs and conscious leaders worldwide. Nick is the Co-Founder and CEO of Tribe Fitness and Host of the "Conscious Conversations" podcast. In today’s episode Nick shares valuable insights on: The importance of retention and building strong client relationships Overcoming rock-bottom moments and turning challenges into opportunities Scaling a business with clear vision and data driven decisions If you’re an entrepreneur, especially in the fitness industry, you can’t miss this episode!
	14 Oct 2024	The Future of Fitness Revealed: What’s Coming Next In Optimizing Performance and Longevity	00:42:39
Embrace the New Era of Fitness and Longevity !🌟 In our latest podcast episode, Mike G. Hansen reveals pivotal industry trends that are reshaping the way we think about health and longevity. Learn from the visionary himself as he discusses the rise of wellness pods and engineered well-being, as well as the integration of AI, recovery technology, and metabolic health into everyday fitness practices. If you’re a gym owner or in the wellness industry, this episode is a must-listen! Mike G. Hansen is a thought leader with over 25 years of experience in emerging markets across Healthcare, Fitness, and Technology, offering a visionary perspective on the new era of “engineered wellbeing.” With hands-on experience in nearly 20 segments within health and fitness, Mike has a 360-degree view of the industry. He has founded multiple start-ups, earned Top 100 by Entrepreneur Magazine, worked in corporate ventures, and collaborated with leading Fortune 500 innovation labs. As a writer and speaker on industry trends, Mike’s insights continue to shape the future of health and fitness. Mike began his career at 24 Hour Fitness in multiple operational roles and then leveraged his education in finance to sharpen his business acumen at iTros Capital, an $800M healthcare hedge fund. Realizing his passion for fitness, Mike returned to the industry, working with a variety of prominent health and fitness brands as an executive in sales, marketing and product. Mike’s entrepreneurial spirit led to founding iTech, where he pioneered the active gaming market as co-founder/CEO, growing worldwide and earning multiple awards. This opened doors to advisory roles and innovation projects with major Fortune 500 brands and innovative start-ups. Over the years, Mike has been doing venture development, started a venture studio and has introduced numerous emerging markets into the health/fitness, including 3D gesture gaming, eCommerce, cloud-based streaming, new wearables, digital health platforms, recovery, studios, AI, and new media. His vast knowledge and experience in building companies and staying ahead of key trends have earned him acclaim for his unique insights on today’s most pressing topic, including GLP-1s, Healthcare/Fitness Integration, Recovery, Longevity, AI, FitTech, XR/VR/AR, and Media, solidifying his position as a leading change agent in the industry.
	31 Jul 2024	How To Master Time Management When You Have Multiple Businesses with barre3 Multi-Unit Owner, Lauren Truslow	00:53:47
In this episode, we dive into the world of time management and entrepreneurship with Lauren Truslow, a remarkable businesswoman who has successfully launched and managed multiple businesses, all while being a full-time mom to four kids. Lauren shares her inspiring journey from corporate America to owning two of her own barre3 fitness studios, as well as, The Nail Bar, and her latest venture, The Plan. Learn how Lauren balances her busy life, the importance of strategic planning, and how she involves her family in her business endeavors. Discover valuable insights on achieving a rhythm between work and personal life, the significance of planning, and maintaining a disciplined routine to achieve long-term goals Lauren Truslow is a busy mom of four who has turned her passion for empowering women into a collective of businesses helping women carve out space for themselves.Since opening her first fitness studio in 2014, Lauren has built a vital community of women and wellness in Columbia, SC. One studio grew to two before she further broadened Columbia’s wellness offerings with two boutique nail and skin salons. Lauren’s passion lies in not just helping her clients achieve a heart-pumping workout or a glowing manicure, but inspiring their glow from within. Surrounding each of Lauren’s ventures is an emphasis on self-love and a belief that women can be our best selves when we build healthy rhythms into our lives. And that’s exactly what her newest business, The Plan line of planners, is designed to support.Lauren is a graduate of the Darla Moore School of Business at the University of South Carolina, a mentor, and an active member in local service and business associations.Lauren also does corporate speaking/ coaching and has lots of speaking engagements with collegiate women's groups. You can find Lauren at www.ThePlanbyLaurenTruslow.com or listen to her podcast called A Girl in Sweaty Spandex. Key takeaways from this episode: The power of meticulous planning How to integrate family life into your entrepreneurial journey The importance of dreaming big and setting strategic goals Don't miss Lauren's tips and strategies to crush it in both business and life!
	13 Mar 2025	How AI and Personalized Training Are Redefining Fitness	00:44:04
In this episode of the Top Rated Gym Podcast, we chat with Andrew Menter, founder of Physmodo, about how gym owners can leverage AI and personalized training solutions to boost member retention, engagement, and revenue. Andrew explains how AI-driven movement assessments and personalized training tools are changing the fitness landscape, helping gyms prevent injuries, enhance member experience, and drive sales.Learn how to integrate cutting-edge technology into your gym’s operations, create a competitive edge, and maximize profits with data-driven solutions. If you're a gym owner looking to elevate your business and improve client outcomes, this episode is a must-listen! 00:00 - Introduction 01:12 - Why Personalized Movement Assessments Are Crucial 05:11 - How Mobile Technology Simplifies Implementation 10:57 - The Impact on Injury Prevention and Performance 14:12 - The Value for Personal Trainers Using This Technology 17:14 - How AI Helps Trainers Adjust Plans Based on Real-Time Data 23:03 - The Business Advantages: Member Retention and Engagement 27:18 - Future Innovations in AI and Personalized Fitness Solutions 33:20 - Where to Find More Information About Physmodo and Getting Started 34:10 - Conclusion and Final Thoughts#AIinFitness #personalizedtraining #gymowners #MemberRetention #fitnesstechnology #gymrevenue #TopRatedGymPodcast #fitnessinnovation #AIinWellness
	06 Dec 2024	The Ultimate Gym Blueprint: From Analytics to Action	00:58:39
Don’t miss the latest episode of the Top Rated Gym Podcast with Jeff Sanders, Chief Growth Officer at Energy Fitness! Get the insider strategies you need to scale your gym, from using data analytics to optimize operations and grow memberships, to mastering marketing channels and tracking ad spend for maximum impact. If you’re ready to overcome challenges and turn your gym into a top-rated fitness brand, this episode is packed with actionable insights you can’t afford to miss! 00:00 Introduction to Top Rated Gym Podcast 00:29 Meet Jeff Sanders: Chief Growth Officer at Energy Fitness 02:16 The Importance of Data in Gym Marketing 11:18 Tracking Ad Spend and Effectiveness 16:23 Real-Life Examples of Data-Driven Decisions 18:48 The Value of Historical Data and Industry Trends 26:26 Encouragement for Data-Driven Gym Owners 29:39 The Cost of Digital Advertising 29:59 Understanding Lifetime Value 30:52 Strategic Thinking in Business 31:50 The Role of Data in Decision Making 33:33 Optimizing Website Analytics 36:02 Simplifying Lead Capture Forms 38:10 The Importance of Industry Data 39:51 Implementing Data-Driven Strategies 45:00 Maintaining and Analyzing Data 48:14 Resources for Learning and Growth 53:34 Final Thoughts and Contact Information
	15 Jul 2024	How To Increase Customer Referrals With Laura Stratton, Partner at Burn It Build It	00:52:28
Ready to ignite your entrepreneurial spirit? In this episode of the Top Rated Gym Podcast, we sit down with Laura Stratton, partner at Burn It Build It, as she unravels the secrets to gym success. From leveraging discipline across all areas of life to the power of starting your day with purpose, as well as the value of customer referrals, Laura shares invaluable insights that will transform your approach to business. Laura Stratton has extensive experience in the area of fitness both as a player and as a coach. She is a Certified Strength and Conditioning Specialist (CSCS). She worked as a strength and conditioning coach at the collegiate level for 5 Conference Championship teams including 4 Olympians, 12 NCAA All-Americans and a National Player of the Year just to name a few. As a collegiate athlete Laura was a point guard and made 4 NCAA Tournament appearances. Laura also was an NSCA All-American. She played basketball overseas in Paris, Amsterdam and Belgium. Her team was ranked in the Top 25 for 3 years and she was awarded the prestigious Leona Holbrook Award at the end of her college career. Laura has a Bachelor's Degree in Exercise Science and has double Master Degrees in Counseling and Educational Leadership. Her minor is in Coaching. She coached at the collegiate level for 6 years before switching to the fitness industry where she has been for the past 17 years. Be sure to take notes as Laura shares: Why if you are disciplined and diligent in one area of your life it will carry over into other areas of your life Why it’s important to start your day off with purpose and how a tight scheduled can help with that Why you should never be the smartest person in the room Why the personality of your studio is important How service being your goal can lead your gym to success Don't miss this chance to gain wisdom from one of the best in the industry!
	07 Apr 2024	Franchise Growth Catalyst: Unlocking Success for Gym Owners with the President & CEO of F45, Tom Dowd	00:39:51
In today's episode, we're joined by a true industry titan, the CEO of F45, Tom Dowd. Together, we'll explore the keys to unlocking growth and prosperity in the competitive world of fitness franchising. Tune in as we uncover Tom’s blueprint for franchise success, and provide you with actionable strategies to transform your business. Tom Dowd has served as the President and Chief Executive Officer of F45 since March 2023. Prior to joining F45, Tom served as Chief Executive Officer of the lifestyle nutrition brand, Performance Inspired Nutrition, a company that he co-founded and led alongside Mark Wahlberg. He served in this role at Performance Inspired Nutrition from January 2016 to March 2023. He has also worked as an independent consultant and investor since 2014, focusing on the wellness and consumer goods industries. Over the last twelve years, Tom has partnered with Mark Wahlberg in various ventures as Manager of MW/TD Inspired, an investment group they co-founded, including Performance Inspired Nutrition, Wahlburgers, and F45. Prior to his work as a consultant, entrepreneur, and investor, Tom spent 25 years at GNC Holdings, Inc. (NYSE: GNC) from March 1989 to September 2014, ending as Executive Vice President, Chief Merchandising Officer, and General Manager. He held various positions during his time at GNC, including serving as Senior Vice President of Stores and Operations and assisting with GNC’s initial public offering in 2011. He has also served on the boards of Capstone Manufacturing, Healthy Natural Delights, and Slim Fast. Be sure to take notes as Tom shares: Why, in today’s world, giving people more options is key How cross-pollinating in franchising can lead to success Why as an owner your fingerprints have to be on everything, from the build-out to the grand opening to hiring the best team and even understanding marketing Why it’s important to remember everything is fixable How looking at a challenging situation from the point of view of a new owner can make you see your business differently and help you solve problems you were struggling with Be prepared to be inspired to take your fitness franchise to the next level with Tom’s inspiring insights & tips! Follow the Muscle & Money Podcast for more inspiring interviews, hacks, and insider secrets to help grow your fitness business.
	07 Nov 2024	Fitness Industry Secrets: Proven Tactics to Boost Sales & Conversions	00:57:19
In this episode, we’re diving deep into proven tactics to boost sales & conversion in the fitness industry with none other than Mark Fisher, Co-Founder of Business for Unicorns and Mark Fisher Fitness. Mark’s revolutionary approach has transformed gyms into thriving communities, and today, he’s revealing the insider strategies that have driven explosive growth in his own businesses. Whether you're struggling to convert leads or looking to skyrocket your gym’s revenue, Mark shares the battle-tested tactics that will take your fitness business to the next level. Mark Fisher is an international speaker, consultant, and entrepreneur. He is the co-founder of Business for Unicorns, whose mission is to help gym owners create more income, impact, and freedom. BFU has worked with many of the leading fitness studios across the US, the UK, and Australia. Past non-fitness clients include Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. In addition to consulting through BFU, Mark is the co-founder of Mark Fisher Fitness, one of the most unusual gyms in the fitness industry. MFF operates a physical location in midtown Manhattan and an online “virtual” location. MFF was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America." Mark's newest company, Unicorn Wellness, is a franchisee in an emerging fitness franchise brand Alloy Personal Training. Tune in to today’s episode of Top Rated Gym to gain valuable insights on how to make your gym’s marketing efforts more credible, engaging, and successful. Be ready for actionable steps, expert advice, and a comprehensive checklist to turbocharge your gym's growth. #FitnessBusiness #SalesBoost #Leadership #GymSuccess #GymMarketing #Podcast
	23 Sep 2024	Crushing Your Competition: How To Differentiate Your Gym Business	00:50:22
Ever wondered how to truly stand out in the fitness industry? 🤔 In our recent podcast, we had the pleasure of speaking with Ben Ludwig, President of D1 Training's 45 Sport Division. Ben reveals the secrets to differentiating your gym and creating a compelling brand. Key Takeaways: ✔ The power of a strong mission, vision, and values ✔ The importance of hiring based on character and cultural fit ✔ Strategies for fostering deep client relationships Ben Ludwig is a leadership, sales and strategy expert. He has led global trainings on fitness sales, marketing and operations for over 60 countries, has taught in person and virtual seminars for fitness business owners, and has created sales material for owners and brands across the globe. Ben is the President of D1 Training 45 Sports Division - the largest franchisee group for the brand, Serves as the Growth Pastor for CrosspointNow Network of Churches across Kansas, is a collaborative author of the Best Selling Book "Real Talk with Real Business Pros" available now Whether you're a gym owner or a fitness enthusiast, this episode offers actionable insights that can help you crush the competition instead of being crushed. 💪 #Podcast #GymBusiness #Differentiation #ClientSuccess #Leadership #FitnessBusiness #Branding #GymGrowth #Leadership #Differentiation #Podcast
	15 Jan 2025	Future-Proof Your Gym: Navigating Fitness Industry Shifts	00:43:32
In the latest episode of the podcast, host Andre Cvijovic welcomes guest Eric Malzone to delve into the transformative rebranding sweeping through the fitness industry. This shift focuses on moving beyond fat loss to position fitness as a vital component of preventative healthcare and overall wellness. Key takeaways include: -The macro trends shaping the future of fitness. -The pivotal role gym owners play in this evolution. -Actionable strategies to future-proof your fitness business. -Insights from Eric’s extensive experience, including interviews with 800 athletes and industry experts. Learn how to innovate, adapt, and transform your gym into a thriving community hub in a rapidly changing landscape. Don’t miss this episode filled with valuable perspectives on where the fitness industry is heading!#FitnessIndustry #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #ErikMalzone #TopRatedGym #SponsoredByReferrizer 00:00 Intro 02:03 Eric Malzone's Perspective on Fitness Trends 02:45 Macro Trends and Industry Rebranding 04:32 The Shift to Wellness and Longevity 05:49 Challenges and Opportunities for Gym Owners 07:30 The Role of Technology and Personalization 13:38 Community and Authentic Experiences 23:11 Embracing Technology in Gym Ownership 23:54 The Importance of Curiosity and Experimentation 24:08 Wearables and Their Impact on Health 25:28 The Future of Health Insurance and Gym Memberships 26:44 Learning from Industry Leader s29:19 The Power of Experience Over Belief 34:30 The Role of Socioeconomics in Health and Wellness 39:18 The Value of Podcasts and Continuous Learning 42:38 Final Thoughts https://topratedgym.com/
	17 Oct 2024	Scaling Success: Training and Development Insights for Fitness Franchises	00:43:42
In this week’s episode of Top Rated Gym, we’re thrilled to feature Sara Catherine Holder, the incredible Director of Instructor Training at barre3. With over a decade of experience at barre3, Sara leads the training of over 1,500 instructors across 197++ studios in the U.S. and Canada. Her expertise in fitness, education, and passion for teaching has been the driving force behind barre3’s renowned training program. In this episode, Sara shares her journey of transforming a dynamic fitness brand, her leadership insights, and how understanding your 'why' can create lasting impact both in and out of the gym. Tune in to hear: The importance of alignment with brand values How her passion for teaching has shaped barre3’s unique and transformative training program The power of defining your ‘why’ and how it fuels success in fitness, leadership, and life Listen in to learn from a pioneer in fitness education. Sara Catherine Holder is the Sr. Director of Training at barre3. She has been with the company for over a decade and started as a studio employee working the Front Desk and Play Lounge in the flagship Portland studio. She became an Instructor in 2014 and joined the barre3 Training Team in 2016. Her work with the company has primarily revolved around training Instructors. As head of the Training department, she works alongside the barre3 Product team to scale the barre3 class types and train the growing fleet of franchise studio Instructors (1500+ Instructors at 180+ studios across the US and Canada). At the center of it all is her joy for teaching - she currently teaches classes regularly at barre3 West Loop in Chicago. #Training #ProfessionalDevelopment #Leadership #Fitness #GrowthMindset #InstructorTraining #Leadership #Development #TrainingExcellence #LeaderInTraining #CareerDevelopment #FitEducation
	10 Jan 2025	The Future of Gym Marketing: Data-Driven Tactics and Strategies	00:53:52
In this episode, we’re joined by marketing expert Allison Rand, Vice President of Marketing at YouFit Gyms, as she shares valuable insights into effective marketing strategies for gym owners. Allison dives into the essentials of channel optimization, building brand awareness, and leveraging digital content to drive memberships. She explores the power of SEO, SEM, social media, and user-generated content, offering actionable tips on how to design a marketing funnel that converts. Key takeaways include: Strategies for optimizing marketing channels to reach more prospects The importance of brand awareness in driving growth How to harness SEO, SEM, and social media for greater visibility The power of user-generated content in building trust and engagement Best practices for in-house versus agency marketing and the role of constant testing Data-driven decision-making to refine marketing efforts and improve results Whether you're a gym owner or marketer aiming to boost membership and brand presence, this episode is packed with expert advice and actionable strategies to help you succeed. Don’t miss these game-changing tips to elevate your gym’s marketing! 💡📈 Allison Rand is the Head of Marketing at YouFit Gyms, where she leads customer acquisition, brand awareness, and performance marketing strategies for the 57-location high-volume, low-cost gym. Before joining YouFit Gyms, Allison was the Director of Marketing for the Fitness division of EverCommerce, where she spearheaded marketing campaigns for gym management software and CRMs, including ASF, Club OS, ClubWise, and My PT Hub. She developed a thought leadership strategy that drove a record-breaking year in lead generation and sales, played a pivotal role in securing ASF's largest client in company history, and elevated EverCommerce fitness brands to a stronger market position. Previously, as VP of Marketing at VIDA Fitness, Allison oversaw marketing and communications for VIDA Fitness, SweatBox, Aura Spa, Bang Salon, and Penthouse Pool Club. #FitnessIndustry #GymMarketing #PodcastEpisode #ExpertInterview #Podcasting #AllisonRand #TopRatedGym 00:00 Introduction 00:37 Meet Allison Rand: Marketing Expert 01:30 Designing an Effective Marketing Funnel 02:06 Adapting to Changing Search Trends 03:29 The Importance of Brand Awareness 03:46 Innovative Marketing Strategies 04:25 Creating Engaging Content 06:27 Optimizing Google and Meta Spend 20:06 The Role of User-Generated Content 25:07 Testing and Data-Driven Decisions 28:38 Choosing the Right Agency for Your Business 30:38 Managing Agency Relationships Effectively 31:48 The Importance of Regular Meetings and Creative Reviews 34:32 Daily Performance Tracking and KPI Management 40:09 Scaling Marketing Campaigns Across Multiple Locations 46:30 Leveraging Resources and Continuous Learning 52:05 Conclusion and Final Thoughts
	29 Apr 2024	Expanding Your Empire: Wisdom from Multi-Unti YogaSix Franchisees Audrey Ryder and Toni King	00:42:05
Welcome to this week’s episode of Muscle & Money where we are unraveling the secrets of multi-unit franchise success. Join us as we sit down with Audrey Ryder and Toni King, the masterminds behind multiple thriving YogaSix locations. Discover the benefits of expanding your franchise, the key to team retention, and how transparency can transform your business. Tune in to uncover the hidden gems of multi-unit ownership and learn how Audrey and Toni have unlocked the door to a successful empire. Audrey and Toni are an LGBTQ married couple living in The San Francisco Bay Area. They are the founders and owners of Tonik Fitness Inc. which provides personal training and corporate wellness in-person and live online. They also own three Bay Area YogaSix Locations - in Mountain View, Oyster Point, and Palo Alto. Audrey was a rower for Stanford University and The US Rowing team and went on to become a distance open-water swimmer and platform diver. Toni has a 3rd Degree Balck Belt in Tai Kwon Do and is an experienced Marathon runner. They have three grown children, two tabby cats named Lucie and Eminem, and a chocolate lab named Yogi Bear. Be sure to take notes as Audrey and Toni share: How adding a second location can add lots of benefits you never thought of like a bigger dynamic, more people to interact with, more people to learn from, more opportunities for growth for your team, a bigger work family etc. Why there’s no better learning curve than to add to your venture or expand How to retain your team members and get them excited to stay on board Why being open and transparent with your team can help them grow not only at work but in their personal lives Why allowing your team members to spend some time on what they are passionate about even if it’s outside their job title, makes them happier employees and helps your business grow How to learn from critical reviews and use that feedback to improve your business Get ready to feel inspired and equipped to grow your single-location franchise into multiple units with Audrey & Toni's insightful tips and motivating insights. Don't miss out on future episodes of the Muscle & Money Podcast for more inspiring interviews, helpful hacks, and insider secrets to help you grow your fitness business.
	17 Jan 2025	The Truth About Business Growth: It’s All About the People!	00:42:53
In this episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Chez Misko, COO of the Wisconsin Athletic Club, to explore the secrets behind building a thriving gym culture. Key takeaways include: -The importance of developing a caring, people-first company culture -How WAC’s "WAC Moments" initiative reinforces positive behavior and builds employee morale -Why focusing on core values like connection and continuous improvement is key to long-term success -The role of leadership in driving employee satisfaction and retention -Practical strategies for enhancing both member experience and employee loyalty Whether you're a gym owner or a fitness professional, this episode is packed with valuable insights on how to create a supportive and successful environment that benefits both your team and your members. Don’t miss this in-depth discussion on the power of people-first leadership and company culture in the fitness industry! Chez Misko is the COO and partner of the Wisconsin Athletic Club(WAC). He is responsible for all day-to-day operations including facility design, construction and club management.Currently, WAC owns and operates eight full-service clubs and manages several corporate fitness centers throughout the Metro Milwaukee area.Chez is a lifelong learner who enjoys reading and personal development. He is a proud graduate of Concordia University Wisconsin, earning a bachelor's degree in sports medicine and an MBA in health care administration. He currently serves on the Concordia University Foundation Board and their Alumni Association.Chez has a passion for martial arts. He has over 40-years of martial arts experience, holds a fourth-degree black belt, has won local and national championships and has been instructing classes since 1986. #FitnessIndustry #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #PeopleFirstCompany #ChezMisko #TopRatedGym #SponsoredByReferrizer 00:00 Intro 01:00 Meet Chez Misko 01:56 Chez's Journey at WAC 06:01 The Importance of Company Culture 08:48 Recognizing Positive Behavior 13:51 The Impact of WAC Moments 16:13 Core Values and Member Retention 18:45 Evolution of WAC 21:35 Advice for Improving Company Culture 23:18 Actions Speak Louder Than Words 23:43 The Power of Online Reputation 26:00 Importance of Cultural Fit in Hiring 31:42 Continuous Improvement and Personal Development 35:19 The Role of Mindset in Success 40:22 Connecting with Chez and His Brand 41:28 Conclusion
	31 Oct 2024	Struggling to Sell Memberships? Try These Proven Sales Techniques for Explosive Gym Growth - Part 2	00:40:41
On this week’s episode of the Top Rated Gym Podcast we’ve got an incredible episode for all of you struggling to boost your membership sales. We sat down with Dave Posin, President of SOLDIERFIT, and he unloaded so many proven sales techniques that we had to split it into two episodes! In this second episode, Dave breaks down the powerful tactics that have driven his gym’s massive success—ideas you can implement immediately. Be sure to take notes as Dave shares: - Elevating customer experience through structured and consistent service. - Implement seamless sales processes to nurture leads and secure memberships. - Leverage social proof and other tactics for unbeatable customer loyalty. - Revolutionary lead follow-up with personalized engagement strategies. President and Founder of SOLDIERFIT, a multi-unit fitness franchise brand, Dave Posin brings over 19 years of experience in the fitness industry. Recognized on the Daily Record VIP Top 40 Under 40 list, he is a graduate of Babson College’s Goldman Sachs 10,000 Small Business Program and the SBA National Emerging Leaders Program. With a wealth of knowledge and experience in business and sales, Dave has sold over 5,000 gym memberships, generated over 8 figures in revenue, and continues to build the SOLDIERFIT empire while coaching other gym owners to scale. He has served on the boards of Nourish Now and Platoon 22. Above all, his greatest achievement is being a husband and father of two kids. This episode is packed with real-world examples and valuable tactics for explosive gym growth. #SalesStrategy #GymBusiness #FitnessSuccess #LeadGeneration #ReferralMarketing #FitnessIndustry #TopRatedGym
	05 Aug 2024	How To Integrate EOS For Business Growth with the Director of Learning & Dev. at Fitness Premier, Michael Orwig	00:54:35
In this episode of the Top Rated Gym Podcast, we welcome a special guest Michael Orwig, the Director of Learning and Development at Fitness Premier. Tune in to hear Michael discuss the critical differences between being a business owner and an operator and why many entrepreneurs struggle with this transition. He shares his inspiring journey from a school teacher and principal to owning and transforming a multi-location fitness business, Fitness Premier, which now boasts over 19 locations. He emphasizes the importance of hiring, training, and developing a dedicated team, highlighting the Entrepreneurial Operating System (EOS) as a key tool for business growth. Out of college Michael taught for 11 years as well as being a past assistant principal and football, basketball and baseball coach at the high school level. He always appreciated the potential of his high school students and decided to bring his passion and interest in fitness over this industry in 2011. Starting out as a manager in Manteno Illinois for 5 years. Michael’s focus on helping improve the Fitness Premiere business model has helped them scale to 18 locations. Since 2016, he has been a franchisee and the Director of Learning and Development for the Franchise. Michael has been married to my wife Paige for 24 years and has two beautiful daughters Mckay and Reese. In his downtime, he loves to exercise, be involved in his church and listen to other like minded people to learn more about business, investing and self development. In this episode we explore: Transitioning from owner to operator The power of EOS (Entrepreneurial Operating System) Building a robust company culture Effective hiring and team management Learn about the power of EOS and how you can scale your business the right way.
	27 Feb 2025	How to Scale Gym Revenue Without Adding a Single Square Foot	00:49:05
In this episode of the Top Rated Gym Podcast, we chat with Cory Maxwell, VP of Fitness at O2 Fitness Clubs, about scaling gym revenue without expanding space. Cory reveals how O2 Fitness maximizes personal training, nutrition services, and retention strategies across 16+ locations, leveraging existing space and staff for higher profits. We’ll cover the impact of personal training on retention and revenue, plus upselling and cross-selling strategies to keep members engaged. If you're a gym owner or fitness pro looking to increase revenue without major investments, this episode is a must-listen! 00:00 – Intro 01:32 – Meet Cory Maxwell 02:10 – Why Personal Training Matters 03:31 – The Impact of Personal Training on Retention 04:45 – Scaling Revenue Without Expanding Space 06:49 – How to Run a Profitable Personal Training Program 09:01 – The Growth of Personal Training 11:25 – Adding Wellness Services to Your Gym 13:49 – Revenue Impact of Wellness Services 16:47 – Understanding the Client Journey 18:35 – Sample Services 19:23 – How Personal Training Helped Andre 22:10 – Maximizing Personal Training Value 26:08 – Tracking Success in Personal Training 29:00 – Using Technology in Personal Training 31:47 – Virtual Workouts for Clients on the Go 35:23 – Trainer Compensation and Incentives 39:11 – Upselling and Cross-Selling Services 45:19 – Resources for Starting Personal Training 46:14 – Connecting with Cory#GymRevenue #personaltraining #GymGrowth #fitnessbusinesscoach #topratedgym #referrizer #podcast https://topratedgym.com/free30days/
	24 Oct 2024	Epic Mindset Breakthroughs: How Successful Gym Owners Scale Effortlessly	00:36:42
Ever wondered how top-tier fitness brands scale and succeed in a competitive market? Our latest podcast episode features Nate Scott, CFO of solidcore, who unveils the strategies behind creating a community & brand that stands strong, all while retaining top talent and pushing boundaries. 🏋️‍♂️✨ This is a must-listen for ambitious gym owners looking to drive growth and innovation. Check it out now! Nate is the Chief Financial Officer for [solidcore]. He brings over 20 years of experience in finance, strategy, and operational roles to the company. Nate was drawn to [solidcore] because of its amazing company culture and its mission to create the strongest version of yourself. Prior to joining the company, Nate served as the CFO and COO for multiple startups and subscription-based companies, which included two successful exits to PE and Strategic Investors. Nate has also worked in corporate strategy and as a manager in PwC’s Advisory practice. He is a proud veteran and served as an Officer in the United States Marine Corps, deploying to Iraq in 2004. He holds an MBA from Columbia Business School. Outside of [solidcore], Nate enjoys spending time outdoors or on the water with his wife and five children. On the weekends, you’ll find him running, hiking, or at the Chesapeake Bay. #GymSuccess #Podcast #BusinessGrowth #Podcast #Leadership #FitnessSuccess #BusinessGrowth #Innovation
	03 Sep 2024	Why Your Gym Needs AI Now: The Secret to Massive Growth With Co-Founder of SWEAT440, Matthew Miller	00:37:43
In the latest episode of The Top Rated Gym Podcast, Andre had the pleasure of hosting Matthew Miller from SWEAT440. Tune in as Matthew dives deep into the importance of technology and AI in shaping the future of fitness. From overcoming early software hurdles to the strategic advantages of automation, this episode is a goldmine for anyone in the fitness industry. Matthew holds a degree in Exercise Science from UNC and has dedicated over 20 years to the fitness industry. His passion for helping others achieve their health goals began with MillerFit personal training and grew into the creation and expansion of SWEAT440, a dynamic fitness brand known for its innovative approach and community focus. Throughout his career, Matt has remained committed to empowering individuals through fitness, driving the growth of his ventures and positively impacting countless lives. Be sure to take notes as Matthew shares: His journey from personal trainer to leading a successful fitness franchise The crucial role of advanced technology and AI in scaling gym operations How Sweat440’s unique business model is disrupting the fitness industry Don’t miss this episode if you’re serious about leveraging tech to scale your fitness business!
	04 Apr 2024	How To Start A Fitness Business With the Founder and CEO of CityRow, Helaine Knapp	00:31:04
In this episode, we dive into the world of fitness entrepreneurship with Helaine Knapp, the Founder and CEO of CityRow. Helaine shares her wealth of knowledge and experience, offering invaluable insights into what it takes to start a successful fitness business. From overcoming setbacks to identifying key actions for success, Helaine's journey and advice are sure to inspire and inform anyone looking to venture into the fitness industry. Join us as we learn from one of the industry's brightest minds and uncover the secrets to starting a fitness business. Helaine is the Founder & CEO of CITYROW, Author of Making Waves, well renowned founder coach, consultant, speaker, investor, advisor and industry leader. Helaine spent her career hustling start-ups in NYC in the early 2010’s and was a part of two successful tech start-ups in the marketing space. During that time she had the idea for CITYROW when she first fell in love with group fitness classes and soon found herself with an injury. That injury fueled Helaine to look at the industry: she was on the hunt for something low-impact, yet high-intensity and smartly designed. It didn’t exist, so she created it. Over the next ten years Helaine brought rowing into the mainstream by making it sexy, accessible and mainstream by pairing it with strength work and focusing on smart programing, great branding and global expansion. Under Helaine’s leadership, CITYROW grew from two studios in NYC to a national fitness brand featuring at-home rowers, premium streaming content and a nationwide franchise system. In 2024, CITYROW was acquired by longtime manufacturer, WaterRower and the brand and content still lives on under their stewardship. Today, Helaine spends her time coaching, advising and consulting founders and growth companies. With her first book, Making Waves, Helaine’s an inspiration on what it really takes to grow a company over 10 years - sharing the real, raw and gritty story - with an ending that will surprise you. Helaine wrote Making Waves to be the person she always wanted but never had in her corner as a founder - to provide structure, framework, confidence, listen and craft tactical solutions to founders and execs that need it in uncertain times. Knapp is sought after for media and has been featured on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance and PEOPLE, among many others. Visit helaineknapp.com for more information Be sure to take notes as Helaine shares: How a setback can open the door to success Why listing 3-5 things that have to be true for you to jump into action will help overcome the fear of starting The secret to not being overwhelmed when starting a company Why it’s important to have self-awareness and know your own weaknesses so you can plug those holes Why you should incentive managers with a bit of upside on the unit and have them be part of the P&L conversation Why you should spend more time then you think you need to when hiring middle managers Be prepared to be inspired to start your business on the right path with Helaine’s inspiring insights & tips! Follow the Muscle & Money Podcast for more inspiring interviews, hacks, and insider secrets to help grow your fitness business.
	16 Sep 2024	From 1 to 100+ Locations: Game-Changing Franchise Success Secrets	00:43:47
Discover the secrets behind successful franchise sales in the latest episode of the Top Rated Gym Podcast. This week Andre interviews Kyle Glasgow, the VP of Franchise Development from The Camp Transformation Center, and here are some key takeaways: - Believe in your brand - Authenticity is key. - Passion sells - If you don't believe in it, neither will your customers. - Understand your competitive edge - For The Camp, it's about life-changing weight loss transformations. Kyle Glasgow serves as the Vice President of Franchise Development at The Camp Transformation Center, where he plays a pivotal role in expanding the brand's footprint. With over 10 years of experience in franchise development, Kyle has successfully awarded over 100 franchises throughout his career. His in-depth knowledge of franchise operations, market analysis, and support systems has made him a key figure in helping aspiring business owners navigate the path to franchise ownership. A fitness industry veteran, Kyle has been involved in the space since graduating from the University of Maryland in 2004. In addition to his corporate role, he is also a franchise owner with The Camp Transformation Center. He is in the process of opening a new location in Huntington Beach, California, set to launch in the fall of 2024. With previous leadership positions at UFC GYM and SOLDIERFIT, Kyle has demonstrated a proven track record of guiding franchises from conception to success. His passion for fitness and expertise in franchise development have positioned him as a trusted advisor and mentor to franchisees across the industry. Listen for more strategies to scale your business and boost sales. Check it out now!
	14 Nov 2024	The Psychology of Winning Gym Owners: What Sets Them Apart	00:45:26
Ever wondered what sets top leaders apart and how they consistently achieve success? 🌟 In this episode, we explore the powerful combination of psychology and mindset that drives effective leadership with Lindsay Junk, the President of YogaSix. Learn how Lindsay uses mental strategies, emotional intelligence, and a growth-oriented approach to lead one of the fastest-growing yoga franchises. From overcoming challenges to empowering her team, she shares her secrets for fostering a thriving business culture. Whether you're looking to level up your leadership skills or seeking fresh insights for business growth, this episode is packed with inspiration and actionable tips. Don’t miss out! Lindsay Junk has been in the fitness industry for over 20 years, working with industry leaders like 24 Hour Fitness, Yoga Works, Tru Fusion and now as the President of YogaSix. Lindsay is a mother of 3 active kids, a marathon runner and triathlete and is extremely passionate about helping people achieve their dreams. #Leadership #Mindset #Podcast #FitnessLeadership #Inspiration #GrowthMindset #BusinessSuccess
	07 Oct 2024	Starbucks VP to Retro Fitness CEO: Leadership Secrets to Take Your Gym to 7 Figures	00:46:55
In this week’s podcast episode, Andre had the honor of chatting with Andrew Alfano, the visionary CEO of Retro Fitness. His remarkable journey from managing high-pressure environments in hospitality to revolutionizing the fitness industry is a testament to true leadership! 🏅🔥 Andrew Alfano had a rewarding 16-year career with Starbucks Coffee Company, joining in the late '90s as a District Manager he rose to Senior Vice President, U.S. Business. He joined Retro Fitness as CEO in 2019 bringing with him similar ambitions of growth and transformation. His latest challenge provides him the opportunity to build another brand in an industry he’s passionate about: exercise, health & fitness. Tune into this episode for a compelling conversation with Andrew to hear his strategic vision, the challenges he's overcome, and how his experience from the restaurant and hospitality industry influences his leadership and business philosophy today. Discover how Andrew's unique background fuels Retro Fitness's expansion and innovative approach, including their groundbreaking Project LIFT initiative aimed at opening 500 health clubs in black and brown communities. Listen to the episode now to uncover: Andrew’s successful transition from hospitality to fitness His guiding principles for leadership and organizational transformation Strategies for building a high-value brand that stands out for customers and investors alike Whether you’re a fitness enthusiast or an industry insider, Andrew’s insights offer valuable lessons on growth and transformation. Don’t miss this inspiring discussion! #Leadership #Innovation #FitnessIndustry #Franchise #LeadershipExcellence #FitnessRevolution #LeadershipJourney #InnovativeThinking #SocialImpact #FitnessLeadership
	01 Jan 2025	From Aerobics to AI: Three Decades of Fitness Innovation	00:50:07
Tune in to the latest episode of the Top Rated Gym Podcast as host Andre Cvijovic explores the dramatic shifts in the fitness industry over the past 30 years and what the next decade may bring. In this episode, fitness industry veteran Steve Main, co-founder of Fitness for $10 and Parkway Athletic Club, shares his vast experience and insights into the evolution of gym equipment, customer trends, and business models. Key takeaways include: -The impact of changing fitness trends on gym operations and member engagement -How functional training has reshaped workout routines and gym layouts -Why adapting to industry trends is crucial for long-term success -Practical tips for gym owners to stay ahead of the curve in a competitive market -The evolving role of gyms in supporting overall wellness, not just fitness Whether you're new to the fitness industry or looking to optimize your current operations, this episode is packed with valuable advice and inspiring stories to help you succeed both financially and operationally. Don't miss out on this in-depth look at the future of fitness! #FitnessIndustry #GymEvolution #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #Fitnessfor$10 #SteveMain #TopRatedGym 00:00 Introduction 00:37 Meet Steve Main: A Veteran in the Health Club Industry 01:46 The Evolution of Fitness Trends Over the Decades 02:57 The Shift from Value-Based Models to Functional Fitness 07:17 The Role of Social Media in Modern Gyms 10:22 Encouraging Fitness for All Ages 12:10 Holistic Health: Beyond Just Fitness 19:51 The Importance of Hormone Balance 25:46 Personal Stories and Biohacking 27:44 Seeking Expert Guidance 29:00 Understanding Personal Trainers 29:32 The Evolution of Personal Training 30:31 Functional Training Explained 32:18 Personal Training Experiences 34:30 Choosing the Right Trainer 36:26 The Importance of Accountability 37:31 The Mental Benefits of Exercise 40:29 Encouraging Gym Participation 41:01 Connecting with the Fitness Community 41:42 Future Plans and Innovations 45:46 Final Thoughts and Contact Information
	19 Aug 2024	How To Develop A Winning Gym Strategy with the owner of F45 Coral Springs West, Craig Hopson	00:48:05
On this week’s episode of the Top Rated Gym Podcast, tune in to hear Craig Hopson's journey from a big-box gym to becoming a top-tier F45 franchise owner. It’s simply amazing! In this episode, Craig opens up about his strategies, the importance of community, and his incredible feat of gaining 175 Google reviews in a month! Craig Hopson is the owner and operator of F45 Coral Springs West and Hopson Health Wellness Center. With a passion for fitness and wellness, Craig combines his expertise to lead a dynamic F45 training studio and a holistic health center, dedicated to helping individuals achieve their health goals and enhance their well-being. Be sure to take notes as Craig shares: 📈 How he soared to the top in the F45 Google Review Challenge. 🏋️‍♂️ The importance of a community-driven approach. 🔑 Strategies for coaching and mentorship that accelerate growth. This episode is a masterclass on blending business knowledge and a passion for fitness. Catch the full conversation now!
	27 Dec 2024	How Does Maintenance Impact Your Gym's Bottom Line?	00:35:40
Catch the latest episode of the Top Rated Gym Podcast as host Andres Cvijovic sits down with Blake Bell, VP of Facilities and Equipment at EOS Fitness, to discuss the crucial role of maintenance in gym success. With over 11 years of experience in the fitness industry, Blake shares expert insights on how proper equipment and facility upkeep can improve member experiences and fuel gym growth. Key takeaways include: -How setting maintenance KPIs can boost operational efficiency -The importance of proactive maintenance to avoid costly repairs -Why technician certifications are vital for maintaining high standards-Best practices for maintaining consistency across multiple gym locations -Tips for streamlining operations and improving your gym’s financial health Don’t miss this episode packed with actionable advice to help you elevate your gym’s performance and profitability! Blake Bell is the Vice President of Facilities & Equipment at EOS Fitness, bringing 10 years of industry experience with top brands like Planet Fitness, Crunch Fitness, and EOS Fitness. Blake is driven by a mission to create the best facilities management department the fitness world has ever seen, Blake is dedicated to setting new standards for excellence in gym operations. #FitnessIndustry #GymMaintenance #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #EOSFitness #BlakeBell #TopRatedGym 00:00 Introduction 00:42 Meet Blake Bell: Expert in Gym Facilities 01:28 Key Performance Indicators for Gym Maintenance 03:38 Proactive Maintenance Strategies 07:35 Importance of Technician Certification 12:10 Scaling Maintenance Across Multiple Locations 18:21 Starting Strong: Leading from the Front 18:42 Overcoming Operational Challenges 19:01 Bridging the Gap: Facilities and Operations 19:43 Effective Communication Strategies 21:01 Real-World Problem Solving 23:02 Learning and Training in Facilities Management 26:47 Tracking and Reporting KPIs 29:00 Encouraging Proactive Problem Reporting 31:39 Valuable Resources and Certifications 33:34 Connecting with Industry Experts 34:26 Final Thoughts and Appreciation
	20 Feb 2025	The #1 Gym Retention Strategy NO ONE Is Talking About	00:47:19
In this episode of Top Rated Gym Podcast, host Andre Cvijovic sits down with Brad Hinkle, Vice President of Operations at Redline Athletics, to reveal the genius strategy behind making a gym irresistible to both kids and parents. What You'll Learn: - How to build a gym culture that drives long-term retention - The secret formula that makes kids beg to come back - Why character development is the missing piece in youth training - The biggest competitor gym owners face (Hint: It’s NOT another gym!) 🚀 If you’re a gym owner, fitness entrepreneur, or franchise operator, this episode is packed with game-changing insights to scale your business! https://topratedgym.com #GymBusiness #FitnessFranchise #GymOwners #Entrepreneurship #TopRatedGymPodcast 00:00 Introduction and Overview 00:48 Meet Brad Hinkle 02:03 Creating a Fun and Engaging Training Environment 03:19 Balancing Fun and Discipline in Training 07:27 Character Development and Rewards 10:45 Parental and Community Impact 17:12 The Role of Music in Training 19:21 Evolution of Redline Athletics 23:06 The Power of Music in Performance 24:25 Addressing Parental Logistics and Brand Evolution 25:10 Scaling and Maintaining Consistency Across Locations 26:07 The Importance of Regional Developers 27:49 Balancing Corporate and Franchise Ownership 33:43 Innovative Membership Models for Flexibility 39:03 The Value of Mentorship and Continuous Learning 45:02 Final Thoughts and Key Takeaways
	03 Jan 2025	Building an A-Player Team: Culture, Hiring, and Leadership Tips	01:02:04
In the latest episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Luke Carlson, founder and CEO of Discover Strength, to explore the key strategies for making your fitness business the top employee destination. Luke shares his expert insights on how gym owners can attract, retain, and train A-players, offering actionable advice on building a culture that prioritizes employees and elevates the overall business. Key takeaways include: How to implement a four-step hiring process to attract top talent The importance of focusing on "first who, then what" when building a team Best practices for creating an impactful onboarding experience Why maintaining high employee engagement is crucial for long-term success How to foster an employee-centric culture that drives business growth Don’t miss this episode packed with strategies to help you build a high-performing team and elevate your gym to new heights! #A-PlayerTeam #TopEmployeeDestination #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #DiscoverStrength #LukeCarlson #TopRatedGym00:00 Introduction 00:38 Meet Luke Carlson: Visionary Leader in Fitness 01:53 The Philosophy of 'First Who, Then What' 04:17 The Importance of Hiring and Onboarding 07:09 Benefits of a High-Performance Employee Base 12:43 The Four-Step Interview Process 26:51 Balancing Internal Promotions and External Hires 32:16 The Importance of Constant Talent Upgrades 32:32 Red Flags in Hiring: If It's Not a Hell Yes, It's a Hell No 33:17 Attracting A Players: Lessons from the NBA and Marines 35:41 Taking Your Business Seriously: The McDonald's Approach to Fitness 37:19 The Critical Role of Onboarding: Creating a Significant Emotional Experience 38:30 Day One: Setting the Tone for New Employees 52:42 The Importance of Pruning: Letting Go of B and C Players 58:04 Final Thoughts and Recommendations
	28 Oct 2024	Struggling to Sell Memberships? Try These Proven Sales Techniques for Explosive Gym Growth Part 1	00:59:41
On this week’s episode of the Top Rated Gym Podcast we’ve got an incredible episode for all of you struggling to boost your membership sales. We sat down with Dave Posin, President of SOLDIERFIT, and he unloaded so many proven sales techniques that we had to split it into two episodes! In this first episode, Dave shares the exact strategies he’s used to fuel explosive gym growth—techniques you can start using right now. Be sure to take notes as Dave shares: - The importance of creating a robust referral program and how to implement it effectively - Developing a powerful sales mindset that prioritizes changing lives over mere transactions - Strategies to accelerate appointments and ensure higher show rates - Elevating customer experience through structured and consistent service. President and Founder of SOLDIERFIT, a multi-unit fitness franchise brand, Dave Posin brings over 19 years of experience in the fitness industry. Recognized on the Daily Record VIP Top 40 Under 40 list, he is a graduate of Babson College’s Goldman Sachs 10,000 Small Business Program and the SBA National Emerging Leaders Program. With a wealth of knowledge and experience in business and sales, Dave has sold over 5,000 gym memberships, generated over 8 figures in revenue, and continues to build the SOLDIERFIT empire while coaching other gym owners to scale. He has served on the boards of Nourish Now and Platoon 22. Above all, his greatest achievement is being a husband and father of two kids. This episode is packed with real-world examples and valuable tactics for explosive gym growth. #SalesStrategy #GymBusiness #FitnessSuccess #LeadGeneration #ReferralMarketing #FitnessIndustry #TopRatedGym
	04 Nov 2024	Want To Make Your Gym More Profitable? How Innovative Solutions & Strategic Value Can Help	00:47:28
Dive deep into the dynamic world of fitness in this week’s episode of the Top Rated Gym Podcast. Tune in as Brian O'Rourke, CEO of Core Health & Fitness shares actionable insights on boosting profitability, strategic value, and navigating tech trends, whether you're battling marketing challenges or operational hurdles. Don't miss this incredible conversation loaded with wisdom and experience! Listen now! Bryan O’Rourke is a leading global expert on technology, consumer and business trends in the health club and fitness industry. He has delivered Keynote speeches to hundreds of audiences on four continents. Bryan has also contributed to eight books on the fitness industry and his views have been shared in leading periodicals like the Wall Street Journal and the New York Times, among many others. Bryan is the Chief Executive Officer of Core Health and Fitness, a leading global manufacturer and distributor of fitness equipment. He is President of the Fitness Industry Technology Council and Chairman of the private equity firm Vedere Ventures which has investments in Europe, Asia, and the Americas. He has worked with and advised some of the leading global fitness brands in digital marketing, finance, technology and strategy. His M&A practice has overseen 18 transactions on the buy and sell side in the past 7 years. Bryan has served on the IHRSA board of directors, been an industry advisor to the American Council on Exercise, and has contributed in leadership roles to the Medical Fitness Association the GGFA among other organizations. He was a co-founder of the Women in Fitness Association. Bryan has a BS in Finance from the University of New Orleans, and a MBA from Southeastern Louisiana University . He has completed academic work on a Ph.D. In Financial Economics and completed professional studies in technology, strategy, and innovation at Harvard, Stanford, and the University of Chicago. You can learn more at bryankorourke.com. #FitnessIndustry #Podcast #Entrepreneurship #FutureOfFitness #Innovation #Podcast #BusinessGrowth #FitnessSuccess #Leadership
	10 Jul 2024	How To Elevate Your Gym’s Marketing Strategy With the Director of Marketing for FITNESS SF Troy Macfarland	00:52:12
Ready to boost your gym’s marketing game? Join us as we chat with Troy Macfarland, the dynamic Director of Marketing for FITNESS SF. With over two decades of experience in fitness, music, and entrepreneurship, Troy is here to share his top strategies for standing out in a competitive market. Discover how to maximize productivity, leverage your team’s talents, and drive business growth through strategic partnerships. Whether you're looking to refine your value proposition or improve lead follow-up, Troy's insights will help take your gym to the next level. Troy Macfarland is the Director of Marketing for FITNESS SF and Marketing Consultant with over 20+ years of experience in Fitness, Music and Entrepreneurship. Troy believes patience, persistence and resilience will get you further than anything. He wants to learn, unlearn, relearn, create and be a part of something that can make a change. Troy is originally from Fargo, North Dakota but currently resides in Huntington Beach, CA <-> San Francisco Bay Area. A few interesting tidbits: - Troy produced a "Grammy Considered" song and opened up for Flo-Rida at London's "Indig02" Arena - He was a 2x NCAA National Wrestling Qualifier Tune in to hear all about: The importance of quick lead follow-up The role of AI in modern marketing Building a brand from scratch Partnerships that drive success If you’re in the fitness or marketing space, you can’t afford to miss this episode!
	20 Dec 2024	Beyond Equipment - How to Set Your Gym Apart with Member Experience	00:47:09
In this episode of Top Rated Gym, host Andre Cvijovic is joined by Chris and Marisa, founders of Empower Group and seasoned veterans in the fitness industry, as they share their expertise on mastering exceptional member experiences. Chris and Marisa discuss the vital role a top-tier member experience plays in setting your gym apart in a competitive market. They delve into actionable strategies for creating memorable and engaging experiences, the importance of enthusiastic and well-trained staff, and how prioritizing customer service can have a direct impact on retention and profitability. Key takeaways include: How to craft a unique and memorable member experience The role of enthusiastic staffing in elevating customer satisfaction The tangible benefits of prioritizing exceptional customer service Effective strategies for boosting member engagement and retention Ways to turn a great member experience into increased profitability Whether you're a gym owner looking to enhance your member experience or improve retention, this episode is packed with actionable insights and strategies to help you build a standout fitness business. Chris and Marissa bring years of experience not only as gym owners but also as consultants, helping gyms across the industry create environments that foster loyalty and long-term success. Their passion for empowering gym owners shines through as they share invaluable tips to elevate your gym's customer experience. Don't miss these expert strategies to create a thriving fitness business by mastering the art of outstanding member experience! 💡🏋️‍♀️#GymMarketing #MemberExperience #CustomerSatisfaction #MemberEngagement #CompetitiveMarket #TheEmpowerGroup #Podcast #TopRatedGym #Referrizer 00:00 Introduction 00:48 Meet the Experts: Chris and Marissa 01:50 The Importance of Member Experience 02:36 Strategies for Exceptional Member Experience 05:13 Training and Hiring for Success 16:54 Evaluating and Enhancing Customer Experience 21:08 Creating Unforgettable Experiences 24:34 Setting New Standards in Customer Experience 25:02 The Power of Personalization 26:07 Transforming Negative Feedback into Positive Outcomes 27:18 Continuous Improvement and Customer Feedback 29:18 Real vs. Feel: Evaluating Customer Experience 30:29 The Importance of Feedback and Engagement 37:47 Turning Shoulds into Musts 39:22 Recommended Resources for Enhancing Customer Experience 43:58 Connecting with the Empower Group 45:05 Final Thoughts and Encouragement
	11 Nov 2024	The Ultimate Gym Culture Secrets That Keep Members Coming Back	00:44:55
In this episode of the Top Rated Gym Podcast, we’re joined by Brandon Cullen, Chief Concept Officer of MADabolic, to uncover his proven strategies for building a winning gym culture. Brandon shares his expert tips on creating a culture that keeps members engaged and coming back for more. From carving out a unique niche to fostering a strong sense of community, he reveals the secrets to long-term success in the fitness industry. If you're looking to elevate your gym’s culture and retention, this episode is packed with actionable insights you won’t want to miss! Key takeaways include: How to identify and nurture a winning culture within your fitness empire. Lessons learned from franchise expansion and maintaining business values. Creating a niche in a competitive market with innovative approaches. If you’re ready to revolutionize the way you approach fitness business management, this episode is a must listen! In search of life’s [im]perfect soundtrack, Brandon Cullen brings an edgy approach to entrepreneurship through the valuable experience he’s earned as a professional athlete turned business owner. #GymCulture #FitnessIndustry #Leadership #Franchising #GymSuccess #Leadership
	09 Sep 2024	Struggling To Attract More Members? Unlock Copywriting Secrets For Your Gym With the owner of The Copy Worx, Linda Melone	00:43:46
Struggling to convert leads into loyal gym members? Join us as Linda Melone, founder of The CopyWorx, shares her expert tips on crafting compelling copy that drives action and boosts retention. Linda Melone, founder of The CopyWorx, is a seasoned B2B copywriter, former personal trainer, and email strategist with over 15 years of experience in the health, wellness, and fitness industries. She specializes in creating conversion-focused copy for B2B health and fitness brands. In this episode, Linda Melone dives deep into the art of copywriting and its critical role in the fitness industry. We explore how gym owners can leverage effective copy to enhance member engagement, improve retention rates, and drive new memberships. Linda shares actionable insights on understanding your audience, crafting compelling emails, and the importance of personalized communication. Whether you're a gym owner or a fitness professional, this episode is packed with valuable tips to elevate your marketing game. Key Takeaways: - The importance of understanding your audience's pain points - How to craft engaging and effective email sequences - The role of personalized communication in member retention - Practical tips for integrating SEO into your copywriting strategy Enjoy this episode? Make sure to follow Top Rated Gym and leave us a rating on Spotify! Take advantage of Free 30 Days Reputation Management for your business. Visit https://topratedgym.com/free30days/ #GymMarketing #FitnessBusiness #Copywriting #TopRatedGym #LindaMelone #EmailMarketing #MemberRetention #SEO
	15 Apr 2024	Mastering Multi-Units: Insider Tips from Restore Hyper Wellness Franchise Owner J.J. Durant	00:46:33
On today’s episode of Muscle & Money Podcast, we're diving deep into franchise success with J.J. Durant, Multi-Unit Franchise Owner at Restore Hyper Wellness. Get ready for some insider tips on managing multiple locations, expanding your franchise empire, and optimizing your business growth. Tune in now for expert advice that will supercharge your franchise success. J.J. Durant is a native of Philadelphia and a graduate of the United States Military Academy at West Point. After serving for 10 years, and earning the rank of Captain, he transitioned to the civilian sector where he spent over 20 years in the healthcare sector most notably working for industry giants like Abbott Laboratories and Medtronic, and then co-founding his own company, Duro Health. J.J. joined the Restore Hyper Wellness team in October 2017 to be a multi unit franchise owner in the Seattle area. He also began selling franchises for Restore as an independent contractor at the same time. After having early success selling franchises, in December 2017 Co-Founder and CEO Jim Donnelly offered J.J. the opportunity to be VP of Franchise Sales and Development at Restore and became one of the first key executive hires at Restore. Between 2017 and 2023 JJ helped scale Restore from 2 franchises to 240+ open units and 600+ licenses sold. He also ran corporate development for Restore prior to stepping down from his role at the end of 2023 J.J. is still a multi-unit franchise owner and has 4 open Restore studios, with 2 in Seattle and 2 in Pittsburgh. His Kirkland, WA studio has been the #1 studio in the entire Restore system for 3 years running. J.J. currently lives and commutes between Austin and Seattle and enjoys travel, working out and spending time with family and friends. He’s also a startup investor who’s currently invested in several up and coming healthcare companies. Be sure to take notes as J.J. shares: The difference between running one and four franchise locations What you need to have in place in order to operate multiple franchise locations The right timeline to start considering buying a second franchise How to keep your original franchise running smoothly while opening additional locations How local partnerships can help build your franchise Get ready to be motivated and take action to grow your single-location franchise with J.J.'s inspiring insights and practical tips. Follow the Local Business Hacks Podcast for more inspiring interviews, hacks, and insider secrets to help grow your fitness business.
	27 Feb 2024	Why Service Without Expectation Will Lead You To Success With the Founder & CEO of OsteoStrong, Kyle Zagrodzky	00:50:19
Are you a franchise owner who is looking for unique tips to grow your business? Do you own a single-location business that you wish was more successful? Then this week’s episode is for you. Tune in as Kyle Zagrodzky, the Founder & CEO of OsteoStrong shares successful tips he’s learned along the way while building not only hundreds of locations, but a completely new industry. Kyle Zagrodzky is the Founder and CEO of OsteoStrong. A serial entrepreneur, Kyle has founded several companies earning over 100 million in revenue. He is drawn to concepts that improve the human condition. Speaking on stages around the world, Kyle is best known for his frequent presence at Tony Robbins’ events where he presents on bio-hacking and OsteoStrong. Kyle brings together many different experiences across several industries, earning a strong reputation in mid and C-level executive team development, strategic planning, manufacturing, marketing, professional sales, software development, education systems, publishing, and business coaching. A serial entrepreneur, Kyle has more than 30 years of experience funding and launching a multitude of businesses with great success. Kyle leveraged his first business, an auctioning company, in order to pay for his university education in the early 90's, he later went on to master real estate investing and developed a globally deployed software system. Founding and developing OsteoStrong into one of the world’s leading wellness franchises has, along with being a husband and father, become Kyle’s life’s work. You’ll find Kyle and his family traveling around the world bringing his vision to life. Be sure to take notes as Kyle shares: Why you must do what scares you the most How you can do anything you want even if you don’t know how or have experience Why if your team doesn’t see what they are doing as worthwhile it will hurt your business How your work can have meaning and not be a burden Why our biggest hurdles are ourselves Why our failures are not a definition of who we are or our identity Be prepared to be inspired to grow your business with Kyle’s inspiring tips! Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
	05 Jul 2024	How To Retain Members & Grow A Gym Franchise with the Co-Founder of Legends Boxing, Andrew Scott	00:50:09
Ready to transform your gym's member retention and growth strategy? In this episode of Top Rated Gyms, we're thrilled to have Andrew Scott, the Co-Founder of Legends Boxing, share his insider secrets. Discover how to keep your members coming back and successfully expand your gym franchise. Whether you're just starting out or looking to scale, this conversation is packed with actionable tips you can't afford to miss. Andrew Scott is the Co-Founder of Legends boxing. His passion is helping people change their lives. You can follow him @drewdini8804 on IG or you can learn more about Legends Boxing online at www.legendsboxing.com. Be sure to take notes as Andrew shares: Why in order to scale you must have documents and processes How SWOT meetings can change your business Why having your ego in check as a business owner will lead to success Why it’s important to know your strengths and weaknesses and to hire people who are strong in tasks where you are not How working for your employees can help them be more productive and successful How 7 in 90 can help improve your customer retention rate Click play and get ready to revolutionize your gym's future!
	06 May 2024	AI Unleashed: How AI Is Reshaping The Fitness Industry	00:19:17
Join us for this special AI edition of the Muscle & Money Podcast. Host Andre Cviojovic the Founder and CEO of Referrizer, dives into the world of artificial intelligence (AI) and explains its profound impact on gym owners. AI is not a distant dream — it's a reality that's revolutionizing how businesses, including gyms, operate. Imagine effortlessly using AI to create educational content tailored to your members' fitness goals and preferences. This personalized approach will not only enhance their fitness journey but will also boost your gym's retention rates. But that's not all. AI can streamline various tasks, from lead generation to sales and event management, saving you time and resources. By leveraging AI tools, you can focus more on delivering exceptional experiences to your members. If you're a gym owner looking to stay ahead of the curve, this episode is a must-listen. Tune in to join Andre as he explores the limitless possibilities of AI in the fitness industry.
	21 Oct 2024	Leadership Secrets: Transforming Potential Into Peak Performance	00:41:52
Dive deep into the world of leadership with our latest episode of the Top Rated Gym Podcast! 🚀 Join us on the Top Rated Gym Podcast as we sit down with Charlie Graves, CEO of Athletic Republic. Discover the journey of transforming Athletic Republic into a leading sports performance franchise, with over 100 centers worldwide. Learn about the importance of culture, mindset, and attitude in achieving peak performance in both business and athletics. Charlie shares his unique approach to leadership, the power of continuous improvement, and how to create a successful team environment that fosters growth and success. Tune in as Charlie takes us on a journey of: - Transforming potential into peak performance - Building a franchise that inspires over 2 million athletes - The importance of attitude and culture in achieving success Charlie Graves was a world-ranked swimmer and successful professional triathlete before turning to a career in sports management, sports television and event production, and sport equipment manufacturing. He has been the CEO of Athletic Republic since 2007, when he acquired and rebranded the company, introducing new franchising, operations, business, and marketing systems now in use in a worldwide network of franchises. This episode is a must-listen for gym owners, athletes, and anyone interested in unlocking potential! #TopRatedGym #Leadership #Inspiration #Podcast #FitnessLeadership #SuccessMindset
	21 Nov 2024	Crush Your Gym Sales Goals: Strategies to Attract and Retain Members	00:37:41
Catch the latest episode of the Top Rated Gym Podcast featuring the incredible Hensley Fritz, the Founder of Reboot, where we delve into the secrets of sales mastery in the fitness industry. From understanding your key performance indicators to fostering trust and authenticity in your sales approach. 💪 Key takeaways include: Learning how selling authentically can transform your business Why a human touch is crucial in the age of AI The LASER strategy for optimizing your sales funnel Practical KPI’s that can transform your business Tune in for a session packed with valuable lessons and practical advice! 🌟 Hensley Ellefritz is the founder of REBOOT Fitness Consulting, an agency born of our industry’s need for customized business infrastructure design. After earning national acclaim for her sales performance at Equinox, Hensley went on to build, expand sales organizations for some of the largest names in fitness including Pure Barre, Club Pilates, BODYBAR, MADabolic, BODY20, P.volve and Volofit. Hensley formed Reboot in November 2020 with a mission to bring scaleable, high-touch sales strategy to independent wellness owners and emerging franchisors. #SalesLeadership #FitnessIndustry #BusinessGrowth #AuthenticSales #GrowthMindset #PodcastEpisode #BusinessSuccess #ExpertInterview #Podcasting 00:00 Introduction to the Podcast and Guest 01:01 Hensley's Journey into Sales 02:23 The Concept of Authentic Selling 03:55 The Role of AI in Sales 06:16 Assessing Sales Performance 08:02 Key Performance Indicators (KPIs) in Sales 10:13 Strategies for Sales Improvement 17:12 The Importance of a Dedicated Sales Manager 20:17 Focusing on Hot Leads 20:32 Scaling Success in Sales 23:04 Performance-Based Compensation 27:06 Hiring and Interview Strategies 32:32 Client-Centric Sales Approach 35:38 Connecting with the Expert 36:56 Conclusion and Call to Action

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