Today in Digital Marketing (Tod Maffin)
Explore every episode of Today in Digital Marketing
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 25 Nov 2020 | Everything Went to Hell Today and It’s All Amazon’s Fault | 00:05:51 | |
There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. And Twitter might take away your blue checkmark. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD THE WORD:
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TOD’S SOCIAL MEDIA:
Today in Digital Marketing is produced by engageQ.com Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 21 Jun 2021 | Why Google Sometimes Ranks Plagiarized Content Higher | 00:09:48 | |
Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify gives you more control over your store, as long as you don't mess it up, and creating Google Ads for clients and colleagues should get a lot simpler soon. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 15 Jun 2022 | Money or Morals? The Brand Purpose Hibernation | 00:08:57 | |
Has the economic downturn killed brand purpose?... Not being funny may cost you... Bing takes on Google Shopping... Pinterest's big push toward live streaming commerce... and YouTube has the fix for your fixes. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email newsletter (with images, videos, and links). HELPFUL LINKS:
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CREDITS: Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio. (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com ) Some links in these show notes may provide us with a commission. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 29 Oct 2021 | You're (Probably) Doing Creative-Testing All Wrong | 00:12:52 | |
The secret to one DTC brand's huge improvements in their ad campaigns is something you could be doing, but probably aren't. Also: Everyone is having issues getting product in-stock, but that isn't slowing down buyers. Google adds new merchant features. And how to forecast future demand in the PPC auction. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 23 Nov 2020 | Google Sued Over “Fake” Reviews | 00:12:55 | |
Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One car salesman’s taking Google to COURT to try. Some nice updates to Snapchat’s campaign offerings… Google Ads’s desktop app gets an upgrade… and Twitter is not having a good Fleet week. ➡ Join our free Slack community! TodayInDigital.com/slack ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays) HELP SPREAD THE WORD:
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TOD’S SOCIAL MEDIA:
Today in Digital Marketing is produced by engageQ.com Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 24 Sep 2019 | Go home, Twitter. You're drunk. | 00:08:44 | |
On today’s show:
Here’s what you missed… today, in digital marketing. Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. --- Send in a voice message: https://anchor.fm/todayindigital/messageOur Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 11 Apr 2025 | The Influencers That Never Have a Scandal | 00:09:39 | |
Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 18 Feb 2020 | 98: Will Users Be Able to Opt-OUT of Facebook’s Algorithm Soon? | 00:10:55 | |
Can you help spread the word?
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. TOD’S SOCIAL MEDIA:
SOURCES:
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| 03 Nov 2021 | How Does Facebook's New Profiles Test Affect Your Reach? | 00:14:20 | |
What is a person, exactly, and how will Facebook count its new Multiple Profiles test? Also: A strange change to how Google ranks your videos... Yet another big brand jumps on the livestreaming bandwagon... and I am about to PayPal you $100. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 05 Oct 2023 | Where We're Going, Marty, We Don't Need Headlines | 00:08:35 | |
No headlines for you — X kills off one of marketers’ greatest assets. Why TikTok has pulled out of its fastest growing market. How Buy Now Pay Later might save the holiday buying season. And the social media trend de jour is a little fishy. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM!Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Member-only Monthly livestreams with Tod ✅ Back catalog of 20+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium · ADVERTISING· GET MORE FROM US🎙️ Our other podcast "Behind the Ad" 📰 Our “The Top Story” LinkedIn newsletter 🆘 Need help with your social media? Check us out: engageQ digital · UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. · Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 20 Jul 2020 | 197: Google Maps Has a Terrible Spam Problem | 00:09:56 | |
Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again. Today’s episode is brought to you by Trendhackers.co Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! Music Transcripts Sources
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| 27 Jan 2021 | All The Cool Kids Want Stories | 00:05:22 | |
It’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A big rebranding in the digital experience space. And why is Google emailing people asking them to verify sites that they have no connection to? ➡ LISTENER SURVEY: http://todayindigital.com/survey ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD:
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Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 17 Oct 2023 | Special Episode: Increasing Your Conversion Rate | 00:26:33 | |
One little tweak to your product page can make all the difference in the world — but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week's Premium Exclusive — Tod speaks with Shaun Brandt from Oddit.co . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM!Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Back catalog of 20+ marketing science interviews ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Member-only Monthly livestreams with Tod ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium · ADVERTISING· GET MORE FROM US🎙️ Our other podcast "Behind the Ad" 📰 Our “The Top Story” LinkedIn newsletter 🆘 Need help with your social media? Check us out: engageQ digital · UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. · Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 05 May 2022 | Cursed Breakfasts | 00:08:43 | |
DMCA takedown requests come to your Google listing... Meta unveils new tools for WhatsApp... Pinterest quietly releases an app that can help your brand with live shopping... Twitter is relying on its shiny new premium content to keep advertisers around... And a new cereal campaign that will keep you up at night... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email newsletter (with images, videos, and links). LIVE LISTENER HANGOUT: Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour HELPFUL LINKS:
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CREDITS: Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio. (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com ) Some links in these show notes may provide us with a commission. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 01 Aug 2024 | All Your Ads Are Belong to Us | 00:06:49 | |
Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!
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📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 23 May 2023 | Google Bets the Farm on AI-Based Ad Campaigns | 00:13:27 | |
Google puts all its chips behind AI-driven ads — but will the marketing industry take the bet? Also: Twitter is re-publishing tweets you may have deleted… a creepy Facebook bug sending unintended friend requests… and an embarrassing blunder has one brand rethinking its influencer marketing strategy. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast "Behind the Ad" 🙋🏻♂️ Tod's social media and gaming livestream . ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed . Use GPT4 to Comment with 1 Click on LinkedIn Prospects Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today. . . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 15 Aug 2022 | How to Hack Instagram’s “Suggested Posts” Algo | 00:14:14 | |
Here's one case where doing a marketing promotion can hurt you... Details emerge on Instagram's increasingly important Suggestions algorithm... TikTok gains a brand-safe text-to-image feature... Will Google EVER get rid of cookies? And more convincing hooky-playing. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayindigital.com/slack _____________ Need to Upgrade Your Digital Marketing Skills?*
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| 26 May 2022 | TikTok Account Management for Boomers | 00:12:08 | |
TikTok account management for the rest of us... Twitter pays big for using phone numbers wrong... WooCommerce jumps on board the cool kids’ train... Why 99% of Gen Zs are skipping your ads... How to get your brand message to the top of Reddit’s “All” page... Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Closing Eminem remix music from tiktok.com/@thereiruinedit/ Get each episode as a daily email newsletter (with images, videos, and links). HELPFUL LINKS:
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CREDITS: Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio. (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com ) Some links in these show notes may provide us with a commission. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 11 Mar 2024 | The Case of the $2,628 CPM | 00:09:01 | |
Millions of dollars still going wasted on the web's worst ad placements. Pinterest's new filter could skyrocket engagement. Why is Google showing your competitors on your ads? And YouTube thumbnail advice from the world's most successful video producer. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.
Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 23 Jun 2023 | BONUS: Creative is the New Targeting: A Meta/Industry Panel | 00:22:36 | |
A panel discussion on the role of creative in an AI world, from Meta's recent Performance Marketing Summit. Featuring: Jimmie Stone, Meta's Head of Creative Shop; Matt McKim, Meta's VP of Auction Science; Juhi Pikale, Marketing Director, Fabletics; and Frank Lee, CEO & Co-Founder of RealEyes Digital. -- Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit. This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more. If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 31 May 2021 | Is Google's "Honeymoon Period" Real? | 00:09:22 | |
How to detect and fix ad fatigue... Facebook adds a nice feature for video users... Reels ads are coming to more countries... and Clubhouse ain't dead — yet. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 17 Jun 2020 | 175: You Won’t Believe What Google Is Banning Now! | 00:10:17 | |
Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easier, advertising about social issues harder, consumer attention on YouTube worse, and I’m sorry, WHAT platform is overtaking Twitter when it comes to where people get their news from? You won’t believe what the totally not clickbaity answer is. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact • Tod’s web site: TodMaffin.com https://browsermedia.agency/blog/top-100-digital-marketing-influencers-2020 https://twitter.com/MattNavarra/status/1272831666361417728 https://wersm.com/photoshop-now-uses-advanced-ai-to-create-a-mask-around-hair/ https://techcrunch.com/2020/06/16/facebook-turn-off-political-ads-voting-info-center https://www.searchenginejournal.com/instagram-to-surpass-twitter-as-a-popular-news-source/372254/ https://techcrunch.com/2020/06/17/unbounce-funding/ https://www.socialmediatoday.com/news/facebook-adds-new-options-for-parenting-groups/579944/ https://www.socialmediatoday.com/news/twitter-launches-audio-clips-in-tweets-on-ios/580036/ --- Send in a voice message: https://anchor.fm/todayindigital/messageOur Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 10 Jan 2023 | Ron Jeremy Was Right. | 00:09:38 | |
How a veteran porn actor predicted the future of advertising. Say goodbye to any decent ad targeting to teens on Meta platforms. Amazon's Prime service is now available to third-party merchants. Agencies say the ad business is looking up. And some welcome updates to Google Docs. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review ------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 28 Apr 2023 | Has Science Finally Cracked the Copywriting Code? | 00:11:11 | |
Unraveling the syntax sales secret, consumers rebel against greedflation, Pinterest partners with Amazon, Snapchat faces its first revenue decline, and Gen Z’s latest obsession: sludge content. We’ll explain. . 🔘 Follow the podcast on social media 🎙️ Subscribe free to our other podcast "Behind the Ad" 🙋🏻♂️ Tod's social media and gaming livestream . ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us.
Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 31 Aug 2023 | From Stardom to Silence | 00:12:10 | |
They were all the rage — what happened to virtual influencers? The unholy union of Shopify and Amazon is here. What comes after the BeReal app? Why, the BeFake app, of course… and the fantastic news we’ve been waiting for about our associate producer, Steph Gunn. · 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM!Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Member-only Monthly livestreams with Tod ✅ Back catalog of 20+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium · ADVERTISING· GET MORE FROM US🎙️ Our other podcast "Behind the Ad" 📰 Our “The Top Story” LinkedIn newsletter 🆘 Need help with your social media? Check us out: engageQ digital · UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. · Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 04 Mar 2024 | How Marketers Are Being Caught in the Email Crossfire | 00:08:31 | |
Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram messaging. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you.
Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 24 Oct 2022 | Marketing Emails Going to Spam? Easy Fix: Just Sue Gmail! | 00:12:33 | |
Are your marketing emails going to Gmail spam? Here's the solution: Sue Google. Also: Inside the miserable job of being a TikTok moderator, the new app for high-schoolers that's burning up the charts, Facebook threatens to cut Canada off from its own news content, and it's going to be a bad week for pretty much all the ad platforms.
If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.
✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
📰 Get the Newsletter: Get It (daily or weekly) ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad • Classifieds 🤝 Join our Slack: todayindigital.com/slack 🙂 Share: Tweet About Us • Rate and Review
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------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
👍 TOOLS WE RECOMMEND • Social media mgmt: Sprout Social and Agorapulse • Marketing tools: Appsumo • Podcast recording: Riverside.FM 💡 MARKETING SPOTLIGHT If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more. Join 32k+ marketers who read it daily. Sign up free now!
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 03 Oct 2022 | Google Ads: Which Levers to Pull Now?! | 00:14:05 | |
Competing features, confusing settings: The path forward for Google Merchant Centre. Also: Why is TikTok's parent running porn ads on Meta? And, more importantly, why is Meta letting them? Live shopping attempts a comeback. Snapchat goes after adults. And Facebook Marketplace bans the sale of one of its most popular products. If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.
✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📰 Get the Newsletter: Get It (daily or weekly) 📈 Reach Marketers: Book Ad • Classifieds 🤝 Join our Slack: todayindigital.com/slack 🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group 👨🏻💼 Follow Tod: Twitter • LinkedIn • TikTok
------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
👍 TOOLS WE RECOMMEND • Social media mgmt: Sprout Social and Agorapulse • Marketing tools: Appsumo • Podcast recording: Riverside.FM 💡 MARKETING SPOTLIGHT If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day. Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more. Join 32k+ marketers who read it daily. Sign up free now!
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 10 Nov 2022 | Twitter is Falling Apart at the Seams | 00:12:45 | |
Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pinterest app that went viral on TikTok, is Amazon about to bail out on Alexa, Canva adds text-to-image AI... and a major programming announcement about the future of this very podcast. (LinkedIn, Mastodon, TikTok, etc.) If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group
------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 09 Feb 2023 | Shopify Takes On Goliath | 00:07:51 | |
Shopify takes on the biggest e-commerce seller on the planet. Microsoft bulks up its ads platform. Why reposting old content may be your best organic strategy yet. YouTube adds some new measurement tools. And a favourite free Twitter tool for social media managers might soon be behind a paywall.
If you like our podcast, you'll love The Daily Upside! The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.
✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review ------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 04 Nov 2022 | 3,738. | 00:15:03 | |
Twitter suffers a massive drop in revenue from advertisers, as brands flee and users delete their accounts. We have extensive coverage today. Also, borrowing video thumbnail secrets from the best... the metaverse gets a vote of no-confidence... TikTok comes for Spotify... and a nasty bug at Google Ads is affecting sales reporting. ✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/ 📰 Get the Newsletter: Click Here (daily or weekly) ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review 🎤 Follow: LinkedIn • TikTok • FB Page/Group 👨🏻💼 Follow Tod: LinkedIn • TikTok
------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us.
Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 28 Jan 2021 | “Say Hello to My Little Friend!” | 00:08:41 | |
We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Walmart is gunning for Amazon’s ad revenue… and the bizarre Instagram hashtag contest one brand is running. ➡ LISTENER SURVEY: http://todayindigital.com/survey ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD:
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Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 04 Oct 2021 | The Crash Heard Around the World | 00:13:39 | |
It was the crash heard around the world — but what does the massive Facebook platform outage mean for marketers? Also: Google's new plan to entice your web visitors over to your competitors... YouTube moves your buyers off TV... The New Key to Targeting... and Black Friday starts noooowwwwwww!!!! • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 11 Feb 2025 | Explained: Meta's Big Changes to Advantage+ Campaigns | 00:14:24 | |
Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 01 Nov 2019 | Facebook ad competition is ⬆UP... but costs are ⬇ DOWN?! | 00:05:47 | |
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. • Connect with Tod: tod@engageQ.com or use this contact form. Sources:
Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 03 Oct 2024 | One Does Not Simply Chat Without Sponsored Messages | 00:08:33 | |
Advertising in AI responses... Temu gets kicked out… Attention data is now for sale… and how many ads is too many? Amazon’s about to find out. . . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 28 Jul 2023 | You Know You're Winning When Your Customers Cry | 00:08:54 | |
Netflix drops ad prices… The final numbers on media spend during Prime Day… Why the Barbie blockbuster isn’t a financial boon... And TweetDeck will soon have psy-ops. . 📰 Subscribe FREE to our free daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Weekly Meta Ad platform updates with Andrew Foxwell ✅ Weekly Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channels ✅ Marketing headlines each morning in Slack ✅ 30% off our Newsletter ✅ Back catalog of 30+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium . 🎙️ Subscribe free to our other podcast "Behind the Ad" 🆘 Need help with your social media? Check us out: engageQ digital . Learn AI in 5 Minutes a Day! We'll teach you how to save time and earn more with AI. Join 70,000+ free daily readers for trending tools, productivity-boosting prompts, the latest news, and more. . If you like Today in Digital Marketing, you’ll love Morning Brew. Get smarter in 5 minutes (and it's free!) There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free. . 🤝 Join our Slack: todayindigital.com/slack 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 12 Dec 2022 | Meet Amazon's New "Zero-Click" Ordering | 00:11:16 | |
You've got a hand? Then you've got a wallet, says Amazon. Twitter's ad manager is a ghost-town. More advice to spend less time chasing social commerce. Oglivy opens a lab to create synthetic brand spokespeople. And the reason negative product reviews flood Amazon in the first few weeks of each year. If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review ------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 16 Sep 2020 | 🎂 = 1 | 00:12:47 | |
A new feature on Facebook could get more brands into doing Live broadcasts… both Amazon and Apple announce BIG bets they’ve placed on podcasting… and does having the keywords you want to rank for in your domain name help or hurt your listing. What Google says is different than what most people believe. MY FUNDRAISER FOR ADDICTIONS TREATMENT: http://bit.ly/todrun HELP SPREAD THE WORD: • Transcripts: See each episode at TodayInDigital.com Source links and full transcripts at TodayInDigital.com --- Send in a voice message: https://anchor.fm/todayindigital/messageOur Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 14 Dec 2022 | It's Him, Hi. He's the Problem, It's Him | 00:09:25 | |
Twitter considers an ultimatum: Let us track you, or delete our app. Also: A new brand safety tool for podcasts... Google launches a search status dashboard... The most popular vertical video app goes horizontal... and where marketers are spending these days. If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review ------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us.
Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 10 Jul 2023 | “👍🏻” — This Emoji Costs $82,000 | 00:06:50 | |
Twitter traffic keeps declining, while Meta’s challenger hits 100 million users. Why almost half of shoppers unsubscribe from your brand emails. Google’s Universal Analytics is still collecting data. And the court case over whether an emoji can indicate acceptance of a contract. . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping . ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Weekly Meta Ad platform updates with Andrew Foxwell ✅ Weekly Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channels ✅ Marketing headlines each morning in Slack ✅ 30% off our Newsletter ✅ Back catalog of 30+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium . 🎙️ Subscribe free to our other podcast "Behind the Ad" 🆘 Need help with your social media? Check us out: engageQ digital If you like Today in Digital Marketing, you’ll love Morning Brew. Get smarter in 5 minutes (and it's free!) There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free. . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 15 Jul 2022 | The Future of Meta Ads: A Single Budget Slider? | 00:10:56 | |
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayindigital.com/slack Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 22 Jun 2022 | Why the Industry is Turning Tracking Off | 00:09:11 | |
What's driving the industry to turn off data tracking... Twitter becomes more of a commerce platform... and announces a solution for the 80-tweet threads... Shopify unveils over 100 new updates... Advice on making your ads more inclusive. Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more. Get each episode as a daily email newsletter (with images, videos, and links). HELPFUL LINKS:
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CREDITS: Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio. (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com ) Some links in these show notes may provide us with a commission. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 12 Dec 2019 | Wait... Does the 'Link in Comments' Trick Actually Work?! | 00:09:02 | |
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers. Links to Tod's social media at at the bottom of http://TodayInDigital.com Sources:
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| 09 Apr 2021 | The IDFA Apocalypse May Not Be As Bad As We Thought | 00:06:22 | |
Early numbers suggest the IDFA apocalypse may not be as bad as we thought… gender-equality progress is being made in CMO roles… and what Facebook is blaming for the system-wide crash yesterday afternoon. “Tubberware” clip from “Full Blown Artistic - Sal & Chris Present: Hey Babe! - EP 10” Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 15 Jul 2021 | Facebook: "We're Totally Not Doing Brain Implants. No, Really." | 00:12:56 | |
A big change to Facebook ad campaigns — this time, one you'll like! Also: Twitter's surprise announcement. How Instagram Reels ads perform. TikTok hits a huge milestone. And Google's got marketing data for you — for free. • Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter • Join our weekly listener Zoom every Friday at 3pm Pacific. Join here: b.link/listenerzoom
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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 05 Apr 2024 | The 2024 Guide to Meta Ad Attribution Windows | 00:17:03 | |
Understanding Attribution — 7DC, 1DV... which do you use now? Also: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 11 Jan 2023 | [Tim Cook Has Entered the Chat] | 00:09:58 | |
Meta is shutting down Creator Studio while Google will shut off some keyword recommendations. Twitter's new feed might be bad news for brands. Apple comes out swinging for Google Business Manager. And here's how to get free money from YouTube. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 15 Oct 2020 | Why Google May Delete Your Web Site in Five Months | 00:07:10 | |
Forget mobile-first indexing, it’s mobile-ONLY indexing… and Google may delete your brand’s web site from its index in a matter of months if you’re not compliant… A new Wordpress feature might give your company’s content more reach, but is it the RIGHT thing to do?... Ipsos identify five important trends you should know about going into a pandemic-laden holiday season… and your spreadsheet is going to get smarter soon. Join our Slack community! TodayInDigital.com/slack Not subscribed yet? Subscribe links at TodayInDigital.com HELP SPREAD THE WORD:
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| 08 Jul 2024 | SPECIAL: The Surprising History Behind "Mana Mana" | 00:18:19 | |
The untold story of one of the original acoustical earworms.
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📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 23 Dec 2021 | Because... Who Wants Fruit? Amirite?! | 00:11:58 | |
Super Saturday has come and gone, and the numbers did not look good. TikTok's new livestreaming app hits a legal roadbump. A big bug on a big platform may have affected conversion reporting. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Does your brand need a podcast? Let us help: https://engageQ.com/podcasts Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 07 Mar 2023 | TikTok Prepares to Take On Google | 00:09:36 | |
TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And Elon Musk's plan to rid Twitter of bots appears to be backfiring. 🎮Tod's gaming livestreams: Twitch | YouTube If you like Today in Digital Marketing, you'll love Ariyh: Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review ------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 04 Aug 2022 | Reels Are Killing Everything Good in Our World | 00:11:14 | |
Meta kills off what others are investing heavily into... Agencies are posting more on social media, but is it paying off? Twitter's new Location feature could drive you more foot traffic. Why you need to stop whitelisting things. And a TikTok competitor in hot water. Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayindigital.com/slack Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 14 Mar 2023 | "It's Not You, It's Ad Tech." 💔 | 00:07:46 | |
TikTok wants to cut out the middleman. Meta's job cuts will take out a quarter of the company. The one change to your next campaign that could boost site visits by 20%. Why Netflix might be planning to bail out on its ad partner. 🔘 Follow the podcast on social media 🙋🏻♂️ Tod's social media and gaming livestream . -------------------------------- If you like Today in Digital Marketing, you'll love Ariyh: Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools. -------------------------------- . ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ------------------------------------ . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 18 Aug 2023 | From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In | 00:11:01 | |
Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat’s AI suddenly become sentient? . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . Thanks to our sponsors! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Weekly Meta Ad platform updates with Andrew Foxwell ✅ Weekly Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Back catalog of 30+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium . 🎙️ Subscribe free to our other podcast "Behind the Ad" 🆘 Need help with your social media? Check us out: engageQ digital . If you like Today in Digital Marketing, you’ll love Morning Brew. Get smarter in 5 minutes (and it's free!) There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free. . 🤝 Join our Slack: todayindigital.com/slack 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 14 May 2020 | 152: Blitneey Speers | 00:07:42 | |
Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Help Spread the Word! • Tod’s web site: TodMaffin.com
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| 24 Apr 2023 | Oops, I Spent It Again: Meta’s Weekend Bugs Cost Advertisers | 00:10:37 | |
Dazed and confused — marketers wake up to overspending on their ad accounts, as Meta engineers scramble to fix the bug. Also: Shopify’s one-stop fintech ambition, unraveling the Pinterest algorithm, YouTube live shopping's product drops are finally coming, and chatbots in your web analytics. . 🔘 Follow the podcast on social media 🙋🏻♂️ Tod's social media and gaming livestream . -------------------------------- THE Event for Marketers, Creators, and Entrepreneurs CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators. Plan to attend this year May 1-3, 2023, in Cleveland, Ohio. -------------------------------- . ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us.
Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 13 Jan 2021 | Special: How Will Apple’s IDFA Changes Affect Digital Marketing | 00:21:12 | |
Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll need to adapt our future digital marketing programs. ➡ Review the show: https://RateThisPodcast.com/today ➡ Join our free Slack community: TodayInDigital.com/slack HELP SPREAD THE WORD:
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Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 25 Nov 2019 | "Yeah, uh, about those conversions we said you had...." 🤥 | 00:06:16 | |
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email tod@engageQ.com Sources: https://wersm.com/tiktok-starts-testing-shopping-cart-social-commerce-feature/ Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 23 Aug 2023 | Make No Mistake. TikTok is Not F***ing Around Any More. | 00:15:18 | |
TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social's back on top, as marketers see more clear ROI skies ahead. Pinterest is getting a well-funded if buzzword-laden competitor. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: keeping your ads away from kids on Google's platform. It's not as easy as checking a box. . 🌍 Follow us on our social media 📰 Subscribe FREE to our daily newsletter . ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Back catalog of 20+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium . 🎙️ Subscribe free to our other podcast "Behind the Ad" 🆘 Need help with your social media? Check us out: engageQ digital . If you like Today in Digital Marketing, you’ll love Morning Brew. Get smarter in 5 minutes (and it's free!) There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free. . 🤝 Join our Slack: todayindigital.com/slack 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 25 Jul 2024 | Influencer Marketing Grows Up | 00:05:05 | |
Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web.
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📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 09 Feb 2022 | Facebook Threatens to Leave Europe | 00:12:38 | |
Will Facebook and Instagram be blocked in Europe?... Small business owners may soon be able to drop the Stripe dongles... Does selling on two online sites hurt your sales?... A depressing study finds non-caucasian marketers are paid way less than their white counterparts... How frequent page-title changes affect your SEO... and more. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Does your brand need a podcast? Let us help: https://engageQ.com/podcasts Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 19 Apr 2024 | Amazon's Secret Spy Program Revealed | 00:08:20 | |
Fake company, real products — inside the elaborate secret Amazon scheme. Also: How to get your ads beside the most popular Shorts content. Your brand's Facebook group might break on Monday. And X is having another very bad week. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 03 Feb 2021 | Is Facebook’s Biggest API Gap Closing? | 00:10:37 | |
Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad tracking changes. Amazon’s revenue from ad sales are much bigger than you ever thought. Adobe makes common PDF actions free. And this week in "What’s Instagram Copying Now?" About the Podcast:
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 14 Apr 2021 | LEAKED: TikTok’s Plans for E-Commerce | 00:09:56 | |
A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easier way to update your Google business profile. Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletter
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 01 Nov 2023 | The Unfortunate Childhood Adventures of Programmatic Ads | 00:07:30 | |
Lessons Learned: Keeping tabs on your low-quality ad campaigns is more important than ever. Your own AI chatbot coming soon, if you care, which you probably shouldn’t. TikTok has tips for the upcoming Q5 quarter. And the agency trend which is killing off centuries of brand goodwill. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital 🌍 Follow us on social media or contact us . Securing your traffic has become Essential Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse! CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential. Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners. · Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Back catalog of 20+ marketing science interviews ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Member-only Monthly livestreams with Tod ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium · ABOUT THIS PODCAST🆘 Need help with your social media? Check us out: engageQ digital ⭐ Review the podcast . ADVERTISING· GET MORE FROM US🎙️ Our other podcast "Behind the Ad" 📰 Our “The Top Story” LinkedIn newsletter 🆘 Need help with your social media? Check us out: engageQ digital · UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. · Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 28 Jun 2022 | Your Ads Going to Spam? Don’t Innovate… Legislate! | 00:09:41 | |
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CREDITS: Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio. (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com ) Some links in these show notes may provide us with a commission. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 26 Sep 2023 | Instagram Is Why We Can't Have Nice Things | 00:07:53 | |
The big one is here — what the Amazon monopoly lawsuit means for digital marketers. Also: Facebook’s under fire for alleged ad discrimination. Microsoft launches a retail ad network. And Instagram proves once again why we can’t have nice things. . 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM!Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Member-only Monthly livestreams with Tod ✅ Back catalog of 20+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium · ADVERTISING· GET MORE FROM US🎙️ Our other podcast "Behind the Ad" 📰 Our “The Top Story” LinkedIn newsletter 🆘 Need help with your social media? Check us out: engageQ digital · UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. · Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 15 Nov 2022 | The TikTok Algorithm: Revealed! | 00:15:06 | |
It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm. Well friends, you can keep your eye. In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand's content in front of more people — without a media buy. Want more? The full 30-minute interview, WITH ALL EIGHT FACTORS, is available on our Premium Feed. ✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/ 📰 Get the Newsletter: Click Here (daily or weekly) ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 22 Jun 2021 | DEEP DIVE: How YouTube Ranks Your Videos | 00:13:23 | |
Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider" channel. Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 24 Mar 2023 | You’ll Hate This Stupid, Terrible, Lousy Headline, But Will You Listen to This Episode? | 00:11:31 | |
TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The e-commerce categories poised to dominate. ChatGPT gets a huge upgrade. And why you’re not going to like what science says about how to get more clicks. 🔘 Follow the podcast on social media 🙋🏻♂️ Tod's social media and gaming livestream . -------------------------------- If you like Today in Digital Marketing, you'll love Ariyh: Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools. -------------------------------- . ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ------------------------------------ . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . Some links in these show notes may provide affiliate revenue to us.
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| 21 Apr 2020 | 135: I Obviously Don’t Know Anything About Oil. | 00:11:14 | |
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| 30 Aug 2023 | Was Chicken George Right All Along? | 00:10:00 | |
Drones in the skies, campaigns take flight. Instagram updates its ads API. The crazy number of teens who choose to not skip YouTube ads… And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… everything you wanted to know about Google’s new approach to ad platform certification. · 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail · GO PREMIUM!Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Member-only Monthly livestreams with Tod ✅ Back catalog of 20+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium · ADVERTISING· GET MORE FROM US🎙️ Our other podcast "Behind the Ad" 📰 Our “The Top Story” LinkedIn newsletter 🆘 Need help with your social media? Check us out: engageQ digital · UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. · Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 25 Aug 2023 | Has YouTube Found a Crack in Apple's Ad Privacy Wall? | 00:13:05 | |
If YouTube can bypass Apple's ad tracking, can we all do it now? The generation least likely to block ad targeting. Reddit upgrades brand and conversion lift tools. On-demand audio just hit a huge milestone. And why marketers are watching this Hallowe’en season closer than ever. ▫️ 🌍 Follow us on our social media 📰 Get our free daily newsletter ⭐ Review the podcast ✉️ Contact Us: Email or Send Voicemail ▫️ GO PREMIUM!Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Member-only Monthly livestreams with Tod ✅ Back catalog of 20+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium ▫️ ADVERTISING▫️ GET MORE FROM US🎙️ Our other podcast "Behind the Ad" 📰 Our “The Top Story” LinkedIn newsletter 🆘 Need help with your social media? Check us out: engageQ digital ▫️ UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. ▫️ Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 08 Dec 2021 | TikTok's Secret Content Algorithm: Lk+Cmt+Ptime+Pcount | 00:10:49 | |
The Colonel's secret recipe is out — TikTok's addictive content algorithm has been leaked. Also: You talk too much, and that's killing your conversion rate. How does changing your name affect your blog posts' Google ranking? What every business can learn from Facebook Marketplace. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads Showcase your marketing tool for free! https://todayindigital.com/showcase
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Does your brand need a podcast? Let us help: https://engageQ.com/podcasts Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 03 Jun 2021 | Your Marketing Job is Safer Than It's Ever Been | 00:12:06 | |
You made the right career choice — the need for marketers is skyrocketing... Twitter's new pay-for-support plan... WhatsApp gets some welcome improvements to brand accounts... How TikTok users got around an ad ban... and your prayers have been answered with Facebook's newest post type. • LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree • READ MORE: Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 27 Jun 2022 | I’ve Got 99 Problems and ROI is All of Them | 00:08:46 | |
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CREDITS: Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio. (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com ) Some links in these show notes may provide us with a commission. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 09 Apr 2024 | Turn and Face the Strange Ch-ch-ch-Changes | 00:10:33 | |
Under Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 14 Jul 2022 | In a Move Totally Not Driven by Panicked Desperation… | 00:15:18 | |
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 12 Oct 2021 | The Return of the Reverse-Chronological Home Feed | 00:14:36 | |
Facebook is going to get you more reach — here's why you'll hate that.... Also: LinkedIn wants you to blocklist the blacklist... what questions to ask your next marketing hire.... And more placements a plenty! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 21 Nov 2023 | This Episode is 7.38% More Awesome Than Yesterday's | 00:10:48 | |
Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data. . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform updates with Jyll Saskin Gales ✅ Back catalog of 20+ marketing science interviews ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channel ✅ Member-only Monthly livestreams with Tod ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium · ADVERTISING· GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital 🎙️ Our other podcast "Behind the Ad" 📰 Our “The Top Story” LinkedIn newsletter ⭐ Review the podcast · UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. · Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 29 Jun 2023 | Are Google’s Brand-Keyword Changes Good for Marketers? | 00:17:35 | |
Big changes coming to Google campaigns targeting your brand name. TikTok clamps down on advertising to young people. With Reddit under siege, how will this affect your brand safety on the platform? And why is Instagram suddenly deleting accounts in one specific category? . Thanks to our sponsors! - Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo’s Starter & Business plan! - Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping . ✨ 𝗚𝗢 𝗣𝗥𝗘𝗠𝗜𝗨𝗠! ✨ Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Weekly Meta Ad platform updates with Andrew Foxwell ✅ Weekly Google Ad platform updates with Jyll Saskin Gales ✅ Earlier episodes each day ✅ Story links in show notes ✅ “Skip to story” audio chapters ✅ Member-exclusive Slack channels ✅ Marketing headlines each morning in Slack ✅ 30% off our Newsletter ✅ Back catalog of 30+ marketing science interviews ✅ Discounts on marketing tools ✅...and a lot more! Check it out: todayindigital.com/premium . 🎙️ Subscribe free to our other podcast "Behind the Ad" 🆘 Need help with your social media? Check us out: engageQ digital If you like Today in Digital Marketing, you’ll love Morning Brew. Get smarter in 5 minutes (and it's free!) There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free. . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 17 Mar 2023 | Sweet Dreams Aren't Made of Metaverse | 00:09:35 | |
Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and the paid blue checkmark makes it to the U.S. 🔘 Follow the podcast on social media 🙋🏻♂️ Tod's social media and gaming livestream . -------------------------------- If you like Today in Digital Marketing, you'll love Ariyh: Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools. -------------------------------- . ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ------------------------------------ . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . Some links in these show notes may provide affiliate revenue to us.
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| 01 Dec 2022 | You Can't Handle the Marketing Fountain of Youth | 00:10:24 | |
NEW: Get The Top Story each day on LinkedIn! One of the fastest-growing social media apps shuts down over security issues. Disney's new tool might change before-and-after marketing pictures. Twitter's email to media buyers reeks of desperation. Will LinkedIn's new feature actually hurt B2B marketers? And another podcast host wants your media dollars. If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools. ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 03 Dec 2021 | Why Your Product Reviews Ranking Might Change | 00:08:07 | |
Meta loosens up a controversial ad policy, Google's new algorithm might affect your product reviews, why discounting during this holiday season may be a sign of poor brand health, a peek into trending creative on Facebook, AND MORE. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Does your brand need a podcast? Let us help: https://engageQ.com/podcasts Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 03 Aug 2022 | Apple Is Building an Ads Platform | 00:09:36 | |
Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes ➡ Join our Slack at todayindigital.com/slack Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 23 Oct 2021 | SPECIAL: Black Friday and Your Google Ads | 00:55:21 | |
A special long Weekend Edition for you — a deep-dive conversation with Google Ads consultant Jyll Saskin Gales — https://jyll.ca Jyll spent six years at Google helping large brands with their Google Ad strategies. These days, she runs a busy consultancy doing comprehensive ad account audits for businesses of all sizes, and does one-on-one or small group Google Ads coaching, in particular for Facebook Ads experts. Her TikTok account is a must-follow — her account is @the_google_pro. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 10 Jan 2020 | Does 'Digital Engagement' Belong in the C-Suite? | 00:06:06 | |
Can you help spread the word?
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233. TOD’S SOCIAL MEDIA:
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| 02 Feb 2023 | Et Tu, Instagram? 😞 | 00:20:34 | |
Meta's Q4 brought in fewer ad dollars than the previous year. So why is their stock hitting new records today? Twitter cuts off its nose to spite its face. TikTok's peculiar move to let users reset their algorithm. Changes to Microsoft's ads manager and Google Analytics are coming. And the show about nothing is now controlled by AI.
If you like our podcast, you'll love The Daily Upside! The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.
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🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review ------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 17 May 2021 | Will the Rise of the CCO Kill the Digital Agency? | 00:09:47 | |
The big shift in corporate boardrooms that's threatening digital agencies... Google's aggressive plan to get more people trained on its platform... Will in-person shopping ever come back? And is Clubhouse collapsing?
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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 24 May 2023 | Price Check on Aisle Doubt | 00:08:42 | |
Pricing Placebos: Was our best pricing strategy wrong all along? More delays to get your hands on TikTok search ads. More cuts at Meta, as its platform shows the strain. And who needs human podcast hosts any more when AI bots can just… wait…. What? . 🎙️ Subscribe free to our other podcast "Behind the Ad" . Increase Your Amazon Sales with Micro-Influencers How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Get started with Stack Influence and join companies like Unilever, Magic Spoon, Momofuku. and more. . Use GPT4 to Comment with 1 Click on LinkedIn Prospects Join 15,000+ LinkedIn power users and supercharge your social selling with Engage AI! Imagine effortlessly writing insightful comments that break the ice and build relationships with prospects. With Engage AI as your comment writing assistant, you'll save precious time while achieving conversions with every added touchpoint. Transform your LinkedIn conversations into powerful conversion tools today. . ✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed . 🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) 📰 Get The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review . ABOUT THIS PODCAST Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio . 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses . Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 03 Mar 2023 | That Support Widget On Your Site Could Cost You Millions | 00:09:43 | |
Your site's customer support widget could get you in hot water... Facebook Reels get a big upgrade... Meta kills "Paid Partnerships" (sort of)... An unlikely newcomer to the metaverse... and the TikTok feature everybody's creeped out over.
What is the best cloud storage platforms for creatives? Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.
✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack 📰 Get the Newsletter: Click Here (daily or weekly) Or just The Top Story each day on LinkedIn. ✉️ Contact Us: Email or Send Voicemail ⚾ Pitch Us a Story: Fill in this form 🎙️ Be a Guest on Our Show: Fill in this form 📈 Reach Marketers: Book Ad 🗞️ Classified Ads: Book Now 🙂 Share: Tweet About Us • Rate and Review ------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Google Ads for Beginners with Jyll Saskin Gales • Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 14 Jan 2025 | Meta Cozies Up to Trump. What Now for Marketers? | 00:16:16 | |
Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fact-checkers and relaxed content moderation standards. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Premium tools: Update Credit Card • Cancel . MORE 🆘 Need help with your social media? Check us out: engageQ digital . UPGRADE YOUR SKILLS Google Ads for Beginners with Jyll Saskin Gales Inside Google Ads: Advanced with Jyll Saskin Gales Foxwell Slack Group and Courses . Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn. Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 23 Apr 2024 | Spam As a Service | 00:09:46 | |
Now even Reddit comments are filling up with AI spam — and a whole new generation of bots are lined up to take marketers' money. Why your buyers are willing to wait up to five days longer for their purchase. What media buyers are saying about the proposed TikTok sale. And Europe says TikTok's latest promotion is as addictive as cigarettes. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 26 May 2021 | 0.5% | 00:14:14 | |
They promised millions to equality — so how many brands delivered? Here comes the next wave, called c-commerce, Instagram jumps onto the product drops trend, you do not need to pull AMP from your site, and the new voice everyone on TikTok is talking about.
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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 09 Mar 2022 | The Risk of "Pay What You Want" Pricing | 00:11:09 | |
The right way to use "pay-what-you-want" pricing. Facebook's new Desktop design is (predictably) terrible. How a file sharing service is up for Oscar contention. Can Google's new anti-harassment tool help your brand? Instagram offers a way to give credit. Amazon's new Clubhouse clone. Is it too late? Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Does your brand need a podcast? Let us help: https://engageQ.com/podcasts Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 21 Jan 2022 | Save Now, Pay Later: The GoFundMe of Retail Shopping | 00:09:32 | |
The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks... Is Save Now Pay Later the next big thing? New Experiments for Google Ads. New free courses for LinkedIn marketing. How are your brand's plans for Galentine's Day coming along? Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://todayindigital.com/premium ADVERTISING as low as $20: https://todayindigital.com/ads
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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Does your brand need a podcast? Let us help: https://engageQ.com/podcasts Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 20 Sep 2022 | Account Banned? Just Buy a New One! | 00:10:06 | |
Did your ad account get banned? Don't worry... just buy a new one! Also: Meta joins the post-cookie party... how to get more InMail replies... the cameras in the sky that are watching your products... And the vote is in: Your brand's use of animated GIFs is cringe. ("Mesothelioma" mix by @thereiruinedit on TikTok) ✅ VOTE HERE: How do you feel your company's Q4 will be, compared to last year's? BETTER or WORSE or THE SAME
✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more! Check it out: todayindigital.com/premiumfeed
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------------------------------------ 🎒UPGRADE YOUR SKILLS • Inside Google Ads with Jyll Saskin Gales • Foxwell Slack Group and Courses
👍 TOOLS WE RECOMMEND • Social media mgmt: Sprout Social and Agorapulse • Marketing tools: Appsumo • Podcast recording: Riverside.FM 💡 MARKETING SPOTLIGHT Need more leads for your business or agency? Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio Some links in these show notes may provide affiliate revenue to us. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 30 Jun 2021 | Are Exclusion Lists Our Only Hope Now? | 00:10:50 | |
How do you target people without cookies? By excluding them from targeting.... Also: The newest ad placement that users aren't going to like... Clubhouse accidentally leaks a feature... private LinkedIn user data is out in the wild — again... and today's episode of What's Facebook Copying Now? Get each episode as a daily email newsletter (with images, videos, and links) — b.link/pod-newsletter
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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
| 19 Aug 2020 | Aug 18 — All Your Beer Memes Are Belong to Us (Ep 217) | 00:13:38 | |
Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC. JOIN OUR SLACK COMMUNITY! SPREAD THE WORD: Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy | |||
