To The Point - Home Services Podcast (RYNO Strategic Solutions)

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In this episode of the To The Point Home Services Podcast, Chris Yano hosts a lively conversation with industry leaders Ken Goodrich and Landon Brewer, diving into their stories, strategies, and philosophies around building successful businesses and fostering strong team cultures. From pranks and practical jokes to profound insights on growth and management, Ken and Landon discuss their journey in the HVAC and service industries, sharing the lessons they’ve learned about leadership, talent acquisition, and creating a winning culture.

Key highlights include Ken’s early days of running a hand-to-mouth business, building a high-performing team, and celebrating wins to boost morale. Landon brings in his perspective on finding talent and valuing loyalty, underscoring the power of a unified team culture that values hard work and humor.

The episode also revisits some memorable April Fool's pranks and shares impactful anecdotes, like Ken’s approach to rewarding top performers with Rolex watches and creating a driven, accountable culture. Together, they offer listeners valuable takeaways on balancing structure and spontaneity, building sustainable business practices, and the importance of culture in differentiating a business.

Key Takeaways:

• Winning Culture: The importance of instilling a results-driven and fun culture, focusing on accountability and winning as a team.

• Talent and Loyalty: Recognizing and cultivating talent that aligns with business values, while building loyalty through meaningful incentives and appreciation.

• Celebrating Success: Marking milestones and celebrating wins, such as rewarding team members with customized Rolex watches, to create a sense of belonging and accomplishment.

• Learning from Experience: Leveraging both wins and challenges to reinforce a resilient and high-performing business environment.

• Customer-Centric Philosophy: Emphasizing quality service and technical excellence as core components of brand reputation and growth.

Follow Links:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

Ken Goodrich LinkedIn: https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/

Landon Brewer LinkedIn: https://www.linkedin.com/in/landon-brewer-13022311/

Chad Peterman LinkedIn: https://www.linkedin.com/in/chad-m-peterman/

To The Point Instagram: https://www.instagram.com/to_the_point_podcast/

Tune in to hear from Ken and Landon on what it takes to build a lasting brand, engage a dedicated team, and keep a business thriving with a culture that values both high standards and a sense of humor. 

In this episode of To The Point Home Services, a Rhino Experience Podcast, Chris Yano sits down with Michael Franzese, a former mobster turned entrepreneur, to discuss his fascinating life and experiences. Michael shares his incredible journey from the streets of New York as a member of the Colombo crime family to becoming a successful businessman after leaving that life behind. He talks about how his involvement in the mob, particularly his role in the gas tax scheme, brought in millions of dollars and led to his eventual time in prison. Despite his criminal past, Michael reformed and now uses his story to educate others, working with schools, prisons, and churches to share his redemption journey.

Michael opens up about his time in the mob, the infamous figures he worked with, and his perspective on leadership, business, and how things have changed over the years. He also discusses the importance of personal growth and transformation, explaining how he shifted from a life of crime to becoming a successful entrepreneur. This episode offers a unique look into the world of organized crime, the business side of the mob, and Michael’s second chance at life.

Key Takeaways:

• Life in the Mob – Michael shares his experiences as part of the Colombo crime family, his role in creating the gas tax scheme, and his rise in the mafia ranks.
• The Transition from Crime to Redemption – Michael talks about how he left the criminal world behind and found redemption, including the key moments that helped change his life.
• Leadership in the Mob – Michael reflects on how he led people in high-stress, dangerous environments and how those leadership lessons translated into his business ventures.
• Business in the Mafia vs. Legitimate Business – He draws parallels between running a business in the mob and managing a legitimate company today.
• The Impact of Reformation – After spending time in solitary confinement, Michael found faith and used his past experiences to help others turn their lives around.
• The Future of Mob Stories – Michael reflects on how mob culture and stories still capture the public’s imagination, while offering his personal insights into the media's portrayal of mob life.

Noteworthy Quotes:

• "I wasn't looking to be a gangster, but I had to help my father. That's how I got involved." – Michael Franzese
• "Business is business, whether you do it legally or illegally. There are certain principles that make you successful." – Michael Franzese
• "The biggest lesson I’ve learned is that you can always change, no matter where you come from." – Michael Franzese
• "You can't be a high profile figure in that life. You can't thumb your nose at the law and expect to get away with it." – Michael Franzese

Follow Our Guest Michael Franzese on:

• LinkedIn: https://www.linkedin.com/in/michaelfranzese/
• Instagram: https://www.instagram.com/michaelfranzese_
• Website: https://michaelfranzese.com/
• Facebook: https://www.facebook.com/MichaelFranzese/

Follow Our Hosts on:

• Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
• Chad’s Facebook: https://www.facebook.com/chadmpeterman
• Chad’s Website: https://petermanhvac.com/
• Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano

Follow To The Point Podcast here:

• Website: https://rynoss.com/to-the-point-home-services-podcast/
• Instagram: https://www.instagram.com/to_the_point_podcast/

Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/

The path to 30 million is no small feat, and the mountain to the top is filled with peaks, valleys and plateaus. Rusty Cochran, President of We Care Plumbing, Heating & Air joins To The Point to share his story and give our listeners some simple and highly effective ways to grow your home services business to the next level and beyond.

Every January, businesses gear up for budgeting, a process often filled with stress and unrealistic goals. But what if there was a better way? A way that engages your team, builds buy-in, and sets you up for success?

Enter the bottom-up approach.

Traditional budgeting often starts with a top-down edict, a number plucked from thin air and cascaded down the ranks. This demotivates teams, fosters disconnect, and leads to missed targets. The bottom-up approach flips the script. It starts with the building blocks of your business: individual teams and departments.

In a recent conversation with Chris Hoffmann of Hoffmann Brothers, I delved into the critical aspects of effective budgeting for businesses.

Chris detailed their bottom-up budgeting approach, which begins with identifying the key building blocks for each business unit.

Using historical data, they analyze factors like booked calls, conversion rates, and average ticket values, looking at what worked and what can be improved.

Engaging different departments and teams, including sales, operations, and management, they collaboratively set realistic goals and improvements for each core driver.

By addressing operational constraints, improving training, and setting achievable targets, employees are motivated to contribute to the overall growth of the business.

Key Takeaways

Intro (00:00)

Private equity acquisitions and debt management (05:17)

Hoffmann Brothers business (10:11)

Budgeting in a tough environment (13:57)

Bottoms up budgeting approach (16:57)

Forget pre-COVID pricing levels (22:19)

Budgeting and cost allocation for multiple entities (23:23)

Getting everyone aligned on the budget (28:51)

Correcting misses in the budget (36:48)

Revenue and sales in home services (41:07)

Budgeting for your personal life (55:31)

Additional Resources 

Connect with Chris Hoffmann

Website: http://www.hoffmannbros.com/

Instagram: https://www.instagram.com/hoffmannbros/

Facebook: https://www.facebook.com/HoffmannBros

LinkedIn: https://www.linkedin.com/company/hoffmann-brothers/

TikTok: https://www.tiktok.com/@hoffmannbros?lang=en

Twitter/X: https://twitter.com/hoffmannbros

YouTube: https://www.youtube.com/c/Hoffmannbros

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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

It's simply not enough these days to offer a great service. You have to provide world-class customer experience, and there's no one better qualified to educate us on the matter than our guest, Lou Hobaica! President of Hobaica Services Inc, Lou explains how to use your brand and likability to create lifetime customers, why technical expertise is the least important component of your business, his version of RND, and how to "Hobaicanize" your team.

Over the past few weeks, we’ve been receiving a lot of interest from our listeners about selling and acquiring a company. Fans of To The Point will recognize our guest today, and we feel there’s no one better to speak on the matter of buying and selling businesses than our friend Ken Goodrich, President and CEO of Goettl Air Conditioning & Plumbing.

Throughout his incredible career, Ken has been both a buyer and a seller. He’s been through the process many times, purchasing and selling both struggling and successful businesses. He knows from experience just what you’re thinking and feeling in all of these situations, how to communicate properly to get a deal done, and everything in between. So, if you’re considering an acquisition or the sale of your business, this is a great opportunity for you to gain some insight from someone who’s seen it all.

If you're a business owner, chances are you've either seen or dealt with a fake online review – negative ones and positive ones, either for your own business or with a competitor. How in the world do you get something like that taken down? Curtis Boyd, Founder of The Transparency Company joins To The Point with that very answer and more!

Creating success through sales isn't a mystery formula. Lawrence Castillo, Regional Manager of Southern California for Rooter Hero Plumbing, sits down with Tall Paul and Chris to lay out what makes a salesperson effective, key metrics you need to be successful, his thoughts on sales trainers, and what it takes to create a sales process that will help you take your business to the next level. 

With over 20 years in the residential HVAC/plumbing industry, and experience as GM of three companies with 150+employees and 100+ vehicles, Lawrence knows exactly what it takes to foster masterful processes and procedures in the trades. Whether you're a selling technician, a manager, or even a GM, Lawrence has advice for success you can apply to your business today.

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

We delve into Jason Buehler’s remarkable journey in the HVAC industry, exploring the tools and strategies he learned to grow Bueller's Air Conditioning to an $18 million a year company.

Also, we discuss his plans for navigating the challenges posed by a lull in leads, a situation the industry finds itself in after a period of great growth.

Jason's journey in the HVAC industry exemplifies the power of strategic decision-making to grow and scale a business. During our conversation, he shared his 3 biggest decisions that set him up for success and unlocked his business's true potential.

As Bueller Air Conditioning continued to grow, Jason recognized that he had reached a point where external support was necessary to scale further.

This led to the introduction of a private equity partner, Legacy Service Partners, a strategic move to fuel further growth while maintaining their core values.

We are also joined by Legacy CEO and Co-Founder Rob Millock to shed light on private equity deals for home services brands and how the process works to help these companies scale and better serve their customers and communities.

Don't miss out on this insightful episode – listen now to discover Jason’s incredible journey and the lessons he has picked along the way!

This episode was sponsored by:

- Smart AC: https://smartac.com/

- Home Service Freedom: https://homeservicefreedom.com/

Key Takeaways

- Intro to the episode (00:00)

- Jason's back story and how he got into the air conditioning business (04:33)

- 3 big decisions for success (06:32)

- Lessons Jason took from attending RYNO (09:25)

- Navigating private equity deals (20:25)

- Legacy Private equity partnership with Jason (36:25)

- The future of legacy private equity (46:01)

- What Jason would have done differently (50:35)

- Is the private equity window still open? (53:17)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

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Website:

- Rob: https://legacyservicepartners.com/

- Jason: https://buehlerair.com/

Instagram:

- Jason: https://www.instagram.com/jjbuehler/

Facebook:

- Rob: https://www.facebook.com/11Millock

- Jason: https://www.facebook.com/BuehlerAirConditioning

LinkedIn:

- Rob: https://www.linkedin.com/company/legacyservicepartners/about/

- Jason: https://www.linkedin.com/in/jason-buehler-3215761a/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

This the pre-episode podcast with host, Chris Yano, and co-host, Paul Redman on the purpose of the podcast for service companies what they can expect to take away.

Eddie McFarlane isn't your average trainer! VP of Learning and Development for Haller Enterprises, Eddie's success comes from a deep understanding of people through constant study of self, relationships, and the wisdom of past teachings. He shares his battle-tested home service insights on training, technology, and how contractors can change their way of thinking to best cultivate success in the trades. 

Everyone wants an invite to the Bardi Party! We welcome Adam Bardi, President & CEO of Bardi Heating, Cooling & Plumbing to the podcast to talk about what he's doing right and how he's grown from 4-25MM in such a short period of time.

So many salespeople struggle to find their stride. John Misuraca, VP of Sales Southeast Division for Germaire, is here to help! With a long and successful heating and air conditioning career both being a salesperson and creating great salespeople, John provides our listeners with some simple, actionable advice to take the mystery out of sales.

You can’t fake it til you make it in business, and Josh Kelly formerly of Parker & Sons is a testament to expertise prevailing. The tooth fairy analogy is simple: at some point, your children (customers) will realize that you aren’t what you say you are, so being a real expert at what you’re doing is important if you want sustainable growth and customer retention.

Josh has scaled and grown his service company (among several other businesses) both profitably and professionally, and that all starts with being an expert. He doesn’t just pretend to know what he’s doing—he spends countless hours studying, learning, and analyzing all aspects of his multiple business ventures. 

We enjoyed having him in the studio and are hoping listeners will be able to find a couple nuggets to take away and apply to their business.

We hope everyone had a happy New Years!

Steve Little is a visionary leader in the roofing industry. 🌟 As the President and Partner of KPost Company, he and his team have transformed roofing, waterproofing, and solar power solutions for over 21 years. Steve is also the Founding Partner and CEO of National Roofing Partners (NRP), proudly balancing his professional achievements with being a dedicated husband, father, and grandfather. 👨‍👩‍👦

In this episode, host Chris Yano engages Steve in a discussion about his journey in establishing KPost in 2003, driven by his desire to create a better workplace. Steve shares insights on the company's impressive growth, achieving projected revenues of $123 million, and their unique "selling not bidding" strategy that sets them apart in a competitive market. He emphasizes the importance of emotional intelligence in leadership, fostering a culture of trust and recognition, and building strong internal teams. 💪

Tune in to gain valuable insights from Steve's experience on cultivating a winning company culture and leading with emotional intelligence. 🎧

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

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Connect with Steve Little

Instagram: https://www.instagram.com/kpostcompany/ 📸

Facebook: https://www.facebook.com/KPostCompany/ 👍

YouTube: https://www.youtube.com/@kpostcompany 🎥

LinkedIn: https://www.linkedin.com/company/kpost-roofing-&-waterproofing/ 💼

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To The Point Home Services Podcast is a home services podcast that gets to the point! 🎙️ Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 📈

Jens "Lil Evil" Pulver shares his amazing story of overcoming adversity to become a 2-time state champion wrestler and UFC lightweight champion. Jens shares things he used to get past hurdles on his path to being the best.

Jens had a childhood filled with domestic violence as young as 5 years old when his father but a shotgun in his mouth and said, "You're not worth the bullet." He uses that to motivate him for greatness.

Tall Paul takes over primary hosting duties and goes deep with Will Housh, President of Contractor Commerce, about the current state of Ecommerce and HVAC. Will, Paul, and Chris tackle what the future of HVAC and Ecommerce sales will look like, how Contractor Commerce puts contractors at the forefront of technology by taking the trades into the modern economy, and why anticipating the changing tides is essential to prevent falling behind the competition.

To The Point HOF guest Ken Goodrich is back! Join us as Ken takes us through 7 Centers of Management Attention.

In this first part of a multi-episode series, we'll be looking at Management and Leadership--the two pieces you have to have in place if you want to grow your business to the next level.

What if there was a way to pay for HVAC, plumbing, and other home comfort systems with one low monthly price? What if you could eliminate the risk of ownership, the upfront cost of installation, and the price of repairs and maintenance for your customers? You can! Tom Towe and Ian McKeen of Service 1st Financial join us to discuss the Premier Program, and how it's completely changing the game for the U.S. trades market.

Chris reflects on the podcast episodes throughout 2023, highlighting standout moments and themes such as business purpose, budgeting strategies, leadership lessons, AI in the trades, and the new era of digital marketing. This is the ultimate year-in-review to equip listeners with actionable strategies for the challenging market ahead.

Timestamps & Key Takeaways

00:00 | Intro – Merry Christmas Eve Eve

• Chris sets the tone with holiday cheer and recaps what’s coming.
• Shoutout to Chad for showing up to 45% of episodes – “Do better, Chad!”

03:15 | 🎯 Theme 1: Finding Your Purpose

Clip with Chad E.P.

• Takeaway: Success starts with reconnecting to your “why.” Reassess your purpose when challenges arise.
• "It’s okay to lose track of your purpose. Reset, recalibrate, and move forward."

06:30 | 📊 Theme 2: Budgeting Like a Pro

Clip with Aaron Gainer and LSD Crew

• Takeaway:
• Schedule dedicated budget meetings and involve your team.
• Start with reviewing last year’s budget to identify wins, gaps, and improvement areas.
• Raise prices strategically to impact revenue.
• Quote: "A budget is your North Star – create vision, alignment, and hope in your organization."

14:50 | 🛠️ Theme 3: Maximizing Existing Customers

Clip with Ishmael Valdez

• Takeaway: Focus on retention and upselling to existing customers during tough markets.
• Innovations like smart thermostats can increase retention and reduce marketing costs.
• Quote: "Why pay twice for the same lead when tech can keep you connected to your client?"

21:15 | 🤖 Theme 4: AI & Technology in the Trades

Clip with ServiceTitan’s Ara Mahdessian & Ken Haynes (Wrench Group)

• Takeaways:
• AI can optimize every aspect of the business – from call booking to inventory.
• Automate to reduce variability and improve efficiency.
• Be proactive in adopting tech to improve customer experience and back-office systems.
• Quote: "Perfect processes require automation. AI is no longer optional; it’s a necessity."

31:40 | 🌟 Theme 5: The New Era of Digital Marketing

Clip with Heather McLeod, Authority Brands

• Takeaway: Lead generation isn’t enough – you must tie marketing efforts directly to revenue.
• Monitor KPIs, optimize conversions, and hold marketing agencies accountable.
• Quote: "Leads mean nothing unless they translate into revenue. Your marketing should make the pie bigger."

39:20 | 🏆 Theme 6: Leadership & Goal Systems

Clip with Ken Goodrich & Landon Brewer

• Takeaway: Build confidence and culture in your team. Celebrate wins, invest in your people, and promote excellence, even in tough times.
• Quote: "Promote yourselves as the best of the best – it starts with belief and consistency."

47:30 | 🎖️ Theme 7: Turning Struggles into Powerful Leadership

Clip with Scott Mann, Green Beret

• Takeaway: Challenges and dark moments are opportunities for growth. Be vulnerable, learn from struggles, and emerge as a stronger leader.
• Suicide prevention reminder: If you or someone you know needs help, call 988.
• Quote: "In the darkest places lie our greatest opportunities for leadership."

54:00 | 🏈 Theme 8: The Process with Coach Nick Saban

• Takeaway:
• Define your vision and establish a clear process.
• Success comes down to discipline: Do what you’re supposed to, even when you don’t want to.
• Quote: "It’s not about how you feel; it’s about the choices you make to achieve your goals."

🎧 Enjoyed this episode?

• Subscribe to To The Point Home Services Podcast for more actionable strategies in 2024.
• Leave a review on Apple Podcasts or Spotify – it helps us grow and bring more value!
• Share this episode with someone who needs inspiration for the new year.

📲 Connect with Chris:

• LinkedIn | Instagram | Website

Merry Christmas and Happy New Year! Let’s crush 2024. 🎉

This episode of To The Point Podcast is a great resource for those looking for more information on the CARES Act and the Paycheck Protection Program for plumbing and HVAC businesses.

The Wizard of Ads is back for part two! Roy Williams continues the conversation with host Chris Yano about branding and advertising. We discuss brandable chunks, advertising psychology, and what home services businesses can do to make their name the first one that customers think of for service.

Kevin Comerford and Jonathan Bancroft return for Part 2 of this insightful conversation! 🎉 Host Chris Yano and co-host Chad Peterman continue their deep dive with the former President of Service Champions and the former President of Morris-Jenkins, exploring how to create a thriving learning culture within your home services business. 🏫💡

In this episode, Kevin and Jonathan discuss building training academies or universities, finding the resources needed for growth, and the key differences between training and education. 📚 They also share actionable tips on how to start fostering a culture of learning in your business, helping you set up your team for success! 🚀 Tune in now to take your company’s learning and development to the next level! 🎧✨

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

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Connect with Kevin Comerford

Website: https://www.servicechampions.net

Instagram: https://www.instagram.com/servicechampionsnorcal/ 📸

Facebook: https://www.facebook.com/servicechampionsN 👍

LinkedIn: https://www.linkedin.com/in/kevin-comerford-bb6a2913/ 💼

TikTok: https://www.tiktok.com/@servicechampions 🎵

X: https://x.com/ServiceChampsN 🐦

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Connect with Jonathan Bancroft

Website: https://morrisjenkins.com

Instagram: https://www.instagram.com/morrisjenkins17/ 📸

Facebook: https://www.facebook.com/MorrisJenkinsCharlotte 👍

LinkedIn: https://www.linkedin.com/company/morris-jenkins/ 💼

TikTok: https://www.tiktok.com/@morrisjenkinsclt 🎵

X: https://x.com/MorrisJenkins 🐦

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To The Point Home Services Podcast is a home services podcast that gets to the point! 🎙️ Focused on helping HVAC, plumbing, electrical, roofing, and many other home services companies grow exponentially. 🚀🔧

Parker & Sons dominates their territory for HVAC, plumbing, and electrical services – but how? At RYNOx 2023, Josh and Paul Kelly cover the question no one is asking, and dive into how simplicity is the key to success in your business.

Episode Overview

Welcome back to To The Point Home Services! Chris kicks off the new year with an empowering episode focused on not just setting goals but accomplishing them. Drawing from personal experiences, expert insights, and actionable strategies, Chris breaks down the art of goal setting into five simple but effective rules.

Whether you’re aiming to crush business milestones, improve your health, or strengthen personal relationships, this episode has something for everyone.

Timestamps and Key Sections

• [00:00] Introduction
• Chris reflects on the New Year and shares his excitement for 2025.
• Live from Bora Bora, fulfilling a personal goal!
• [05:15] Why Goal Setting Matters
• Insights from Sara Blakely's graduation speech and the Harvard study on goal writing.
• The impact of written goals on financial and personal success.
• [10:30] Five Rules for Goal Accomplishment

1. Fail to Plan, Plan to Fail: Creating actionable and realistic plans.
2. Reflect on Past Wins: Celebrate your achievements and learn from setbacks.
3. Build Habits: The four stages of habit formation—cues, cravings, response, and reward.
4. Set Goal Categories: Focus on personal, professional, health, and spiritual goals.
5. Find Accountability: Partner with someone who will push you to succeed.

• [30:45] Common Goal-Setting Pitfalls
• Lacking a strong “why.”
• Thinking of your goals instead of from your goals.
• Writing goals in the wrong tense.
• [45:00] Practical Tips for Staying on Track
• Create visual reminders (vision boards, sticky notes, phone alerts).
• Celebrate small wins to maintain momentum.
• Be specific—break large goals into manageable steps.
• [55:00] Chris’s Personal Goals for 2025
• Learning fluent Spanish.
• Prioritizing health with a consistent workout routine.
• Strengthening relationships through quality time.

Main Takeaways

• Writing Goals is Key: Written goals significantly increase the likelihood of success.
• Start Small, Dream Big: Focus on manageable actions that build toward larger outcomes.
• Habits are the Foundation: Consistency is the secret sauce of goal accomplishment.
• Celebrate Wins: Recognize and reward progress to stay motivated.
• Accountability is Everything: Share your goals with someone who will hold you to them.

Resources & Mentions

• Sara Blakely’s Goal-Setting Story: Inspiration from the founder of Spanx.
• Books: Consider self-help and business books to enhance your growth journey.
• Goal Planning Tools: Vision boards, planners, and habit-tracking apps.

Call to Action

Did this episode inspire you to set and crush your goals? Subscribe to To The Point Home Services on your favorite podcast platform, and don’t forget to leave us a review!

Share your goals and progress with Chris via social media or email—he’d love to cheer you on!

👉 Subscribe | Review | Crush It in 2025!

Special Thanks to Our Sponsors

Chiirp: https://chiirp.com/

RIlla: https://www.rilla.com/

Follow Us

YouTube | Instagram | Facebook | TikTok | LinkedIn | X

Join us for part two for Dave Geiger's incredible story to $500mm as Founder & CEO of Horizon Group Holdings.

We dive deep into M&A, discussing the current state of M&A in the market, what to look for in a buyer, answers to common questions from potential sellers and more!

James Lawrence is no stranger to pushing his body and mind to the limit. A former wrestler and Ironman champion, Lawrence completed a seemingly impossible feat - 100 full-distance triathlons in 100 consecutive days.

In this rerun episode, Chris Yano, Paul Redmond, and Dan Antonelli interview James Lawrence, also known as the Iron Cowboy.

Lawrence's story is one of incredible mental toughness and unwavering purpose. He credits his wrestling background for laying the foundation for his mental fortitude.

The episode is all about the universal applicability of mental toughness and perseverance in both business and life and pushing beyond perceived limits.

Mental toughness is a skill like any other, and you have to be actively working to improve it, or you’ll never get where you could have otherwise been.

Lawrence also highlights the importance of starting your journey, learning from the process, and the significant role of his family and support system.

In part 1 of this two-part series, Lawrence's journey offers lessons in mental toughness, finding purpose in pain, and the far-reaching impact of our struggles.

In the second part, James will be covering how you can apply your experience and knowledge to get to each new level of your journey.

Tune in! 

Key Takeaways

Intro (00:00)

James Lawrence's background and family life (02:58)

The start of James's journey and his individual sports background (11:41)

James discusses mental toughness and its development (16:19)

Explanation of the 50/50/50 challenge and the Conquer 100 (20:34)

The decision to complete an extra 101st triathlon (25:15)

Managing pain and injury during extreme challenges (31:01)

Recovery and ongoing challenges post-Conquer 100 (41:29)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

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Connect with James Lawrence

Website: https://www.ironcowboy.com/

Instagram: https://www.instagram.com/ironcowboyjames/

Facebook: https://web.facebook.com/IronCowboy/

YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy

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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

🎙 Welcome back to To The Point Home Services! In this episode, we sit down with Sean Crane, a transformation coach, speaker, and author, who shares his powerful journey from incarceration to becoming a leader in personal development and fitness. Sean’s story is one of redemption, discipline, and the unwavering pursuit of excellence in both business and life. If you’ve ever felt stuck or wanted to unlock your full potential, this episode is a must-listen!

🔥 What You’ll Learn in This Episode:

✔️ Sean Crane’s gripping story of wrongful imprisonment and personal transformation

✔️ The mental shift that changed his life behind bars

✔️ The importance of fitness and mindset in business leadership

✔️ Why personal accountability is the key to success

✔️ How business owners can optimize health, performance, and longevity

⏳ Timecodes:

00:00 - Intro & Hosts’ Opening Remarks

01:00 - How Chris and Chad Met Sean Crane

03:30 - Sean’s Life Before Prison & The Night That Changed Everything

10:00 - Facing Five and a Half Years in Prison & The Wake-Up Call

20:00 - The Mental Shift: Taking Ownership & Building Discipline

28:00 - Journaling, Gratitude, and Leadership Lessons

35:00 - The Role of Fitness in Personal & Professional Success

40:00 - Breaking Through Mental Barriers & Unlocking Peak Performance

45:00 - Supplements, Nutrition, and Optimizing Health for Business Leaders

50:00 - Final Thoughts & How to Connect with Sean Crane

🔗 Links & Resources:

📘 Sean Crane’s Book: Amazon Link

🎙 The Unstoppable Mindset Podcast: Podcast Link

💪 Join Unstoppable 365 Coaching: Website

📲 Follow Sean Crane on Instagram: Instagram

📢 Call to Action:

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In this week's conversation, we have the privilege of hearing the fascinating journey of Brad Bacon, who transitioned from being a plumber to a successful home services entrepreneur.

Now, you might be wondering, who's Brad Bacon, and what can we learn from his story?

Well, you're in for a treat because Brad's journey is filled with insights, innovation, and a hearty dose of determination.

You'll quickly get to know why everybody loves Bacon!

Brad started as a plumber before advancing his career to become a manager at one of the largest plumbing companies in Texas.

In 2010, he took a leap of faith and started his own business.

Fast forward to the present, and this plumbing company has grown exponentially, achieving a remarkable annual revenue of $30 million.

This journey from modest beginnings to an industry heavyweight is an impressive testament to Brad's work ethic, drive, and willingness to learn.

He attributes a strong team culture as one of his pillars for success in the business. Many team members have remained with the company since its inception, a testament to the positive work environment and leadership.

Tune in to be inspired, gain valuable insights, and learn how Brad created a very successful Home Services business.

- Smart AC: https://smartac.com/

- Home Service Freedom: https://homeservicefreedom.com/

Key Takeaways 

Intro (00:00)

Everyone loves Bacon (02:14)

Brad's entry into the trades (05:06)

Growing to $30 million a year (13:47)

The trades career path vs college (17:30)

How Brad got into the meat business (22:54)

Motivation to run multiple businesses (33:01)

Passion for leadership (38:32)

Private equity in home services (49:50)

Work ethic - the key to success in the trades (55:52)

Additional Resources 

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

 Connect with Brad Bacon

Website: https://www.everyonelovesbacon.com/

Instagram: https://www.instagram.com/baconplumbing/

Facebook: https://www.facebook.com/BaconPlumbingHeatingAirElectric

LinkedIn: https://www.linkedin.com/in/brad-bacon-b9410910a/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Julian Scadden is back on the podcast, and this time he’s bringing fresh insights into the world of home services! As President & CEO of Nexstar, Julian has his finger on the pulse of the industry, and he’s here to share what’s driving success in today’s market.

In this episode, Julian joins host Chris Yano and co-host Chad Peterman for a deep dive into the current state of home services. They discuss how Nexstar members are navigating today’s challenging landscape and why mastering the "unsexy" fundamentals of the business—what we often call blocking & tackling—is more crucial than ever. 🛠️

Julian reveals:

The latest trends shaping the home services industry 🔍

How Nexstar members are finding success through fundamental practices 💼

The importance of focusing on core operations and not just flashy innovations 📊

Tune in for valuable insights on how you can leverage these fundamental strategies to elevate your own business. Whether you’re looking to refine your approach or just stay ahead of the curve, this episode has something for you!

Don’t miss out—listen now and get inspired to enhance your business fundamentals! 🎧

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

Connect with Julian Scadden

🌐 Website: https://www.nexstarnetwork.com

👍 Facebook: https://www.facebook.com/nexstarnetwork.inc

📸 Instagram: https://www.instagram.com/nexstar_network/

🔗 LinkedIn: https://www.linkedin.com/company/nexstarnetwork/

🕊️ X: https://x.com/nexstarmembers 

—

To The Point Home Services Podcast is your go-to source for actionable insights and inspiration in the home services industry. We focus on helping HVAC, plumbing, electrical, roofing, and other home services companies reach new heights. 🚀

Since starting earlier this year, To The Point has continued to grow as a place where the greatest leaders, minds, and experts in the home services industry can come together and share insights and wisdom to help others grow their own businesses, communities, and self.

From our early episodes where we heard firsthand the origin story of Ken Goodrich and Goettl's famous flashlight story to more recent episodes digging into solving the ongoing labor shortage, we covered many of the burning topics in the trades, and then some!

We're thankful that we've had involvement from some incredible organizations like ACCA, Lennox, Schedule Engine, Service 1st Financial, and many, many more, including our new strategic partner, KickCharge Creative!

We extend a big hearty thanks to all of our listeners for tuning in every week to our podcast, and we look forward to helping you be the best you can be in 2021! Let's kick some a**!

On this exciting episode of To The Point, host Chris Yano and Chief Experience Office for RYNO Strategic Solutions Mike Venidis talk about FREE things contractors can do to boost your marketing efforts!

In this episode of To The Point – Home Services Podcast, host Chris Yano is joined by his co-host, Chad Peterman, President of Peterman Brothers, to discuss navigating the challenges of a competitive home services market. Chad Peterman brings his hands-on leadership experience and practical insights to the conversation, making this episode a must-listen for professionals aiming to thrive in any market condition.

Key Takeaways:

Rethinking Marketing Strategies:

Paid Advertising: Even with lower search volume, targeted paid campaigns (like PPC and LSA) remain essential. Monitor performance by channel and adjust your focus based on conversion rates and ROI. Social Media: Platforms like Facebook, LinkedIn, and TikTok offer creative ways to engage with customers. LinkedIn is particularly effective for showcasing company culture and attracting premium clients.

Enhancing Operational Efficiency:

Call Center Performance: Track CSR booking rates and listen to calls to identify improvement opportunities. Effective call handling is crucial for maximizing conversions. Customer Loyalty Programs: Revisit maintenance agreements and loyalty rewards to improve customer retention and satisfaction. 

The Power of Video Content:

Use video for customer education, showcasing services, and boosting SEO. Videos explaining processes like plumbing inspections or DIY tips can build trust and drive website engagement.

Leveraging New Tools and Technologies:

Explore innovative solutions like smart thermostats and AI tools to capture leads, improve customer engagement, and enhance operational efficiency. Tools like Rilla and Chirp can help improve follow-ups, sales, and rehash rates.

Mindset Matters:

A positive mindset is critical for overcoming challenges and achieving success. Approach each day with the goal to "win the day" and adapt to setbacks with a growth-oriented attitude.

Noteworthy Quotes:

“You are what you think you are. Your mindset determines your success.” – Chris Yano

“No zero days. You’ve got to do something every day to move forward.” – Chad Peterman

Our Sponsors:

Chirp: https://chiirp.com/

Rilla: https://www.rilla.com/

Follow Our Chad Peterman & Chris Yano on:

Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/

Chad’s Facebook: https://www.facebook.com/chadmpeterman

Chad’s Website: https://petermanhvac.com/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano

Follow To The Point Podcast here:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Instagram: https://www.instagram.com/to_the_point_podcast/

Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/

In this engaging episode of To the Point Podcast, Chris chats with Matt Pozda, the visionary leader of Call Dad Heating and Air Conditioning, about his unconventional journey from the world of investment banking to the blue-collar trades. They explore Matt's hands-on approach to growing a $20M home services business, his unique perspective on leadership, and the grit required to scale in a competitive market.

Key Takeaways:

• From White Collar to Blue Collar: Matt shares how his finance background and a pivotal homeownership experience inspired him to leave investment banking and build a people-first business in the HVAC industry.
• Brand Evolution – Sky HVAC to Call Dad: The rebrand to Call Dad wasn’t just a name change—it was a cultural shift. Matt explains the origin of the brand’s message, centered on reliability and trust, and how it has revitalized his team and connected with customers.
• Grit and Adaptability: Transitioning from corporate finance to managing a hands-on service business wasn’t easy. Matt highlights the importance of resilience, humility, and rolling up his sleeves to learn the trade firsthand.
• Leadership and Scaling: Developing a strong leadership team has been critical to Call Dad’s growth. Matt discusses the challenges of finding the right people for key roles and fostering a culture that puts the customer first.
• Strategic Budgeting and Goal Setting: Matt dives into his collaborative budgeting process, involving his entire team in setting realistic, growth-oriented targets, while using data to align everyone’s efforts.
• The Power of Marketing and Data: Leveraging his financial expertise, Matt emphasizes the importance of data-driven marketing and understanding metrics to drive customer acquisition and retention.

Noteworthy Quotes:

• “I spend half my day on baggage claim and the other half as a personal therapist—that’s leadership in a nutshell.”
• “Call Dad isn’t just a name; it’s a promise. It’s about removing uncertainty and being the one customers can trust when they need help.”
• “Your job is to focus on the customer; my job as a leader is to focus on you.”

Follow Our Guest Matt Pozda on:

Linkedin: https://www.linkedin.com/in/matt-pozda-0a73276/ 

Website: https://www.calldad.com/

Instagram:https://www.instagram.com/calldadacandheat/

Facebook: https://www.facebook.com/CallDadACHeat

Youtube: https://www.youtube.com/@calldadac 

Follow To The Point Podcast here:

Website: https://rynoss.com/to-the-point-home-services-podcast/

To The Point Instagram: https://www.instagram.com/to_the_point_podcast/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

To The Point Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast

A New Era of Digital Marketing is Upon Us  

Heather McLeod: Navigating the New Era of Digital Marketing 🌐📈

Heather McLeod, the Chief Growth Officer for Authority Brands and a returning guest on our podcast, brings her wealth of knowledge on the evolving landscape of digital marketing. Heather's expertise and experience make her a prominent figure in the field, and in this episode, she shares valuable insights that can propel your business to new heights.

Hosts Chris Yano and Chad Peterman dive deep into the latest trends in digital marketing, emphasizing the importance of defining leads and focusing on growing revenue. Heather discusses the strategies that businesses should adopt to thrive in the digital age, offering practical advice and actionable tips for marketing success.

Connect with Heather

Website: https://www.authoritybrands.com/

Instagram: https://www.instagram.com/authoritybrands/

Facebook: https://www.facebook.com/AuthorityBrands

LinkedIn: https://www.linkedin.com/company/authority-brands/

TikTok: https://www.tiktok.com/@authoritybrands

X: https://x.com/AuthorityBrnds

YouTube: https://www.youtube.com/@authoritybrands

In times like these in our home services industry, it's easy to lose sight of the core principles that make a contracting business thrive, regardless of size.

In this episode, Chris introduces his new cohost, Chad Peterman, a seasoned leader in the HVAC and plumbing industry. Chad brings a rich background in transforming operational practices and excelling in leadership.

Chad's journey wasn’t always smooth. Starting in a modest office, he faced the same challenges many contractors face today. How to motivate teams, optimize operations, and drive growth.

Through his dedication to leadership development and operational excellence, Chad transformed his business, achieving milestones many only dream of. Now, he’s ready to share these strategies with you!

In this revamp of the podcast, we're determined to deliver actionable advice, answer your burning questions, and inspire you to tackle the challenges we all face as we grow.

We’ll also cover the importance of understanding and implementing key performance indicators (KPIs) and how proper training can elevate a team's performance and business outcomes.

Tune in now to gain exclusive access to expert strategies and elevate your business practices! 

Key Takeaways

Introduction of Chad as new cohost [00:00]

Focus on business operations and leadership skills [03:56]

Discussion on the importance of KPIs and operational metrics [14:19]

Launching a new business initiative [20:39]

Risks and innovative approaches in marketing [27:38]

Commitment to improving industry standards [41:14]

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Connect with Chad Peterman

Website: https://www.petermanhvac.com/

Instagram: https://www.instagram.com/thepetermanbros/

Facebook: https://www.facebook.com/PetermanHVACIndianapolis/

LinkedIn: https://www.linkedin.com/company/petermanbros/

TikTok: https://www.tiktok.com/@petermanbros

YouTube: https://www.youtube.com/channel/UCW5U2lm25aOcW8amjO8gs_Q

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

With a handful of episodes under our belt, we felt this was a great opportunity to review what we’ve learned so far, as well as give our listeners more opportunity to ask questions. The feedback has been positive so far, and we’re so grateful that you are listening. We are encouraged that many of you are benefiting from this podcast, but we and our guests have been getting bombarded with follow-up questions we think are important to address. We’ve compiled a list of questions taken from social media, our customers, and all over the place and made it a point to get them answered for you.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 

To interact with us or ask us questions to be featured in future episodes:

Instagram: @RYNOStrategicSolutions

Twitter: @RYNOSolutions

Facebook: @RYNOStrategicSolutions

Our loyal host Chris Yano, CEO of RYNO Strategic Solutions, is enjoying a Spring Break vacation. That means...it's time for a Tall Paul takeover! "Tall" Paul Redman, President of Sales of RYNO Strategic Solutions, takes a look back at the greatest To The Point moments in 2021 so far.

Many contractors might dismiss PR agencies as an unnecessary marketing expense, but Heather Ripley is here to tell you just why that's a huge mistake! CEO of Ripley PR, Heather speaks with Chris and Tall Paul to lay out just what makes PR a great asset for any contractor in the home service industry. From PR being completely separate from marketing to fostering positive media relations, "crisis PR", and some steps you can take right now, Heather brings some insight into PR for contractors that you don't want to miss.

Uncle Joe is back! In this exciting episode of To The Point, Joe Crisara, Owner of Service MVP, helps our listeners understand how to create a culture of accountability in your company to not just make things run more smoothly, but to actually boost your bottom line and profitability. We discuss the upcoming True Grit Sales Service Summit, the four pillars of accountability, and so much more!

To The Point HOF guest Ken Goodrich is back! Join us as Ken takes us through 7 Centers of Management Attention. In this second part of our multi-episode series, we'll be looking at Money and Marketing, and how your relationship with the two go hand-in-hand with the operations and growth of your business.

Walter Bond isn’t your typical business coach. This legendary business coach and former NBA player, known for his incredible keynote speeches, business advice, and best-selling books, has a remarkable journey that includes scoring on Michael Jordan. 🌟

In this episode, Walter delves into the importance of mindset 🧠, the value of having a good coach 🏆, and the significance of a solid system. Drawing from his experiences both on and off the court, he shares profound insights on how to achieve success in business and life.

Walter's dynamic speaking style 🎤 and motivational approach have inspired countless individuals and businesses to reach new heights. Whether you're an entrepreneur, a business leader, or someone looking for personal growth, his advice is invaluable. 💡

Tune in to learn from Walter Bond's journey and discover how to cultivate a winning mindset, the role of mentorship, and the systems that drive success. 📈

Website: https://www.walterbond.com/

Instagram: https://www.instagram.com/walter_bond/?hl=es

Facebook: https://www.facebook.com/WalterBondMotivationalSpeaker/

LinkedIn: https://www.linkedin.com/in/walterbond/

TikTok: https://www.tiktok.com/@walter_bond

Twitter: https://x.com/walterbond

YouTube: https://www.youtube.com/c/WalterBond

00:00 - intro

7:14 - do you ever reflect on the moments in the NBA?

9:05 - what can you tell our listeners about having dreams and what to do with those dreams?

17:54 - what do you talk about on what next level mindset is to Walter Bond?

29:32 - what does it mean when you talk about crossing the line of confidence?

38:51 - what is this attack mode you talk about in your book swim?

46:36 - what are the characteristics that make people an A player?

52:38 - would you say age is irrelevant when starting a business?

01:03:08 - how can people connect with you?

In this special holiday episode, I am joined by the LSD (Lean Service Degenerates) group to reflect on what made 2023 such a rollercoaster ride and how we're gearing up for an epic comeback in 2024. Buckle up because we're about to get real, unfiltered, and maybe a little bit wild!

So, 2023, huh? What a ride!

We all set out with grand plans, aiming for the stars, and then life decided to throw us a few curveballs. But you know what? It's all part of the game.

One thing we learned is that it's not just about the numbers, folks. It's about how well you can surf the waves when the sea gets rough.

Adaptability is perhaps the biggest lesson most people in the trades learned. When the market started being unpredictable, we all had to switch up our moves.

Now, shifting gears to the future – 2024. This is the year to double down on operational excellence. Doubling down on what makes you tick operationally is a safe bet.

Also. remind your existing customers that you're still the go-to folks for their needs. It's about turning those existing relationships into a revenue goldmine.

But hold on tight, folks – this is just the beginning!

Part 2 of our series is coming your way, and we've got even more insights, stories, and strategies to share, where we dive deeper into the nitty-gritty of our plans for 2024. 

Trust me; you won't want to miss it!

This episode was sponsored by:

- Smart AC: https://smartac.com/

Key Takeaways

Intro (00:00)

Why you need a support group (02:31)

Desires and goals for the new year (10:35)

2023 business challenges (17:53)

The positive sides of a tough year (22:08)

Resilience and business growth (29:45)

Marketing strategies that worked (31:30) 

Additional Resources 

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

----

Ismael Valdez

Website: https://nexgenairandplumbing.com/

Instagram: https://www.instagram.com/nexgenair/

Facebook: https://www.facebook.com/NexgenAC/

Aaron Gaynor

Website: https://www.geteco.com/

Instagram: https://www.instagram.com/ecoplumbers/

Facebook: https://www.facebook.com/EcoPlumbers

Chad Peterman

Website: https://www.petermanhvac.com/

Instagram: https://www.instagram.com/thepetermanbros/

Facebook: https://www.facebook.com/PetermanHVACIndianapolis/

Travis Ringe

Website: https://proskillservices.com/

Instagram: https://www.instagram.com/proskillservices/

Facebook: https://www.facebook.com/proskillservices/

Tom Howard

Website: https://www.servicetitan.com/

Instagram: https://www.instagram.com/servicetitan/

Facebook: https://www.facebook.com/ServiceTitan

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

What does the future of field management software look like in the trades? To answer that question, we brought back Tom Howard, Owner of Lee's Air and VP of Customer Experience at Service Titan. We get right into it, diving deep into AI machine learning, smart dispatch, what software integration means for multiples, and more!

With almost four decades in the industry, Dave Burns has taken Burns Pest Elimination from 43 customers to more than 80,000. We talk to Dave about his transition from finance to pest control, working with his family, and creating a legacy through customer relationships and excellent service. Whether you're in HVAC, plumbing, or any other trades, Dave shares the keys to what has made Burns Pest Elimination a success story to emulate.

This isn't an episode you can afford to miss. HVAC G.O.A.T. and true legend of the trades Jim Abrams joins To The Point! In part one of this two-part series, we hear Jim's incredible story and get a sneak peek at his proven formula to success in business, contracting or otherwise.

🔥 Ken Goodrich isn't just the Chairman and CEO of Goettl; he's a legend in the home services industry. With decades of experience under his belt, Ken has seen it all and done it all, leading Goettl to become one of the most respected names in HVAC and plumbing services.

🎙️ In this episode, Ken sits down with host Chris Yano to dive deep into the current state of marketing within the home services industry. They explore the effectiveness of old-school guerilla marketing tactics and discuss whether these traditional methods still have a place in today’s digital age.

💡 Ken also shares his insights on the importance of business fundamentals—how blocking and tackling and the basics of business are crucial for long-term success. He argues that these fundamentals will always win out against companies trying to spend their way into a brand, business, or culture.

💼 Tune in to hear Ken’s perspective on how to build a resilient business, navigate the ever-changing landscape of marketing, and stay ahead of the competition.

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

Connect with Ken Goodrich & Goettl

🌐 Website: https://goettl.com

📸 Instagram: https://www.instagram.com/goettlair/

👍 Facebook: https://www.facebook.com/Goettl

💼 LinkedIn: https://www.linkedin.com/company/goettl/

🎵 TikTok: https://www.tiktok.com/@goettlair

🐦 X: https://x.com/goettlair

📺 YouTube: https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw

—

To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 🚀

00:00 Intro

11:39 What trends are happening in the Home services industry

14:53 What to do in a struggling business

16:20 building a professional and personal brand and the impact on the company 

21:23 Digital marketing cost in the home services

24:12 Gorilla marketing tactics and the controversial mail piece

42:00 Canvasing marketing tactics

55:42 Forbes man story

56:49 RYNOx 2025

01:02:16 The First step with Ken Goodrich Facebook Group

🔥 Skylar Lewis, CEO & Founder of Rise Up Kings, and Jeremy McWilliams, Head Coach, are not your typical business leaders. They’ve mastered the art of balancing business success with personal fulfillment by focusing on the four pillars that matter most—faith, family, fitness, and finances.

💪 In this episode, Skylar and Jeremy dive deep into the challenges of juggling business and family life, and why working on yourself can be the most impactful move you make for your business. They emphasize the importance of surrounding yourself with a strong community or brotherhood to help you become the ultimate version of yourself.

👑 At Rise Up Kings, they don’t just teach these principles—they live by them. Tune in to hear how they guide others to achieve success in all aspects of life through a holistic approach that integrates personal growth with business excellence.

🚀 You’ll also learn about the transformational programs at Rise Up Kings that have empowered countless entrepreneurs to thrive both personally and professionally.

🎧 Don't miss out on this powerful conversation that could very well be the catalyst for your own rise!

Additional Resources

➡️ Learn more about Rise Up Kings: https://riseupkings.com

Connect with Skylar Lewis & Jeremy McWilliams

🌐 Website: www.riseupkings.com/ttp

📸 Instagram: https://www.instagram.com/riseupkings/

👍 Facebook: https://www.facebook.com/RiseUpKingsOC

▶️ YouTube: https://www.youtube.com/@riseupkings

💼 LinkedIn: https://www.linkedin.com/company/rise-up-kings/

🎵 TikTok: https://www.tiktok.com/@riseupkingsofficial

🎙️ To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

00:00 Intro

03:57 Rise Up Kings Experience

13:05 How Skylar Lewis started Rise Up Kings 

19:17 Jeremy McWilliams, Green Beret and Rise Up Kings coach

27:53 The drift in business and in life

42:28 What type of activities do you do at the Rise Up Kings

55:37 A special gift

If you’ve ever considered adding additional services, this is the episode for you! Bobby Jenkins is one of the most genuine beings you’ll ever meet, and we had the chance to sit down and chat with him about how he created a successful formula around offering a wide range of services. His list of accomplishments is lengthy, ranging from 2017 Austinite of the Year to a Philanthropic Leadership award from the Austin Chamber of Commerce, and he’s also the owner of ABC Home & Commercial Services in Austin, Texas.

Have you ever felt dwarfed by the towering presence of bigger, wealthier private equity-backed competitors in your market?

In part 2 of this series, Alicia Green of Go Green Plumbing, Heating, and Air shares some tips on not just surviving but thriving in a market dominated by private equity.

Her secret?

A potent mix of community engagement, unparalleled customer experience, and strategic team development.

Acknowledging the challenges posed by large players with significant buying power, Alicia emphasizes the importance of delivering exceptional value through community involvement, events, and a strong charitable presence.

She advises contractors to focus on what can be controlled, like customer experience and team culture, rather than external market forces.

Listen to this episode and learn strategies to position your business for success, create an environment that attracts top talent, and thrive in a competitive market.

Key Takeaways

Intro (00:00)

Competing with private equity-backed companies in the home services industry (00:59)

Private equity's impact on businesses (05:28)

Growth strategies for a business with a focus on employee buy-in (08:28)

Leadership, delegation, and scaling a business (15:21)

Coaching and delegation in home services business (18:42)

Pouring into staff and caring about their development (25:45)

Additional Resources 

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

-----

👉 Connect with Alicia Green 

Website: https://gogreenplumb.com/

Instagram: https://www.instagram.com/gogreenplumb/

Facebook: https://www.facebook.com/salesgogreen

LinkedIn: https://www.linkedin.com/in/alicia-green-14bb3495/

TikTok: https://www.tiktok.com/@gogreenplumb.heatandair?lang=en

YouTube: https://www.youtube.com/channel/UCTdKHVeSzL5o-bLKmQSzhrw

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Wyatt Hepworth, CEO & Founder of Any Hour Electric Plumbing Heating & Air joins To The Point! We talk with Wyatt about his company's incredible growth over the past few years, what sets his training and recruiting apart, and why he made the decision to partner to raise capital.

Private Equity isn't the only way to hit $50 million...Chris Hoffman, President of Hoffman Brothers joins To The Point to talk about his greenfield growth strategy, the advantages to an Evergreen business model, and how he's making Hoffman Brothers the best place to work!

YouTube | Instagram | Facebook | TikTok | LinkedIn | X

In this episode of  @ToThePointHomeServicesPodcast  , Chris sits down with Richard Lewis, CEO of Redwood Services, to discuss his transformative journey in the home services industry.

From his early days at ServiceMaster to launching Redwood Services, Richard shares insights on scaling businesses, maintaining strong company culture, and the importance of strategic partnerships.

He delves into Redwood’s unique approach to consolidating businesses while honoring the legacy and operational style of each partner.

Key Takeaways:

• Embracing Change and Innovation: Richard highlights how Redwood aims to revolutionize the home services industry by partnering with established brands and helping them grow without losing their unique identities. He emphasizes the importance of not centralizing services but instead strengthening local brands.

• Building and Maintaining Strong Culture: Culture is the backbone of Redwood’s success. Richard shares how Redwood focuses on creating a supportive environment for partners and their teams, emphasizing that culture sustains growth and resilience.

• Investing in Marketing and Data-Driven Decisions: In a competitive market, Redwood prioritizes innovative marketing and real-time data analytics to enhance customer acquisition and retention, ensuring that the value of every marketing dollar is maximized.

• Importance of People: Richard discusses the impact of having a great team and even creating roles for exceptional talents. He talks about “thesis changers” – individuals who can drive significant change within Redwood and how hiring the right people has been instrumental in their growth.

• Future Outlook: While maintaining focus on core industries, Redwood is preparing to harness new opportunities in 2025, driven by a commitment to continue scaling home service businesses in a dynamic landscape.

Follow Links:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Richard Lewis: https://www.linkedin.com/in/richardlewismemphis/

Instagram: https://www.instagram.com/to_the_point_podcast/

In this milestone 250th episode of To the Point Podcast, Chris Yano sits down with James Freeman, the dynamic CEO of PJ Fitzpatrick, to unpack the incredible growth and leadership strategies that have propelled the company to a $150M powerhouse in the home services industry. From bold acquisitions to cultivating a culture of trust and empowerment, James shares lessons learned and actionable insights for anyone looking to scale their business and foster a high-performance team.

Key Takeaways:

Growth Through Culture and Leadership: James emphasizes the critical role of fostering team culture, effective communication, and empowering leadership to drive growth and loyalty. He shares how listening to his team through structured feedback methods like "Start, Stop, Keep" has helped implement impactful changes.

Green Carpet Orientation: Every new hire, regardless of role, goes through a rigorous and unified onboarding process to build a solid foundation. This approach has been instrumental in maintaining PJ Fitzpatrick's stellar reputation for customer satisfaction.

Strategic Expansion: James discusses lessons learned from expanding PJ Fitzpatrick into new markets, including the importance of hiring leadership first, creating staggered product launches, and building infrastructure before scaling

Customer-First Innovation: Upcoming service expansions, like a new "Bathroom Refresh" offering, aim to meet customer needs holistically, emphasizing a philosophy of always saying “yes” when possible.

Wins and Lessons: PJ Fitzpatrick's mantra is that there are no losses—only lessons. James highlights the importance of introspection, adaptability, and using data to drive improvements.

Noteworthy Quotes:

• “When you say no to a customer, you often don’t get another chance to say yes.”
• “An opportunity is a set of circumstances that makes it possible to do something. As leaders, we need to create those circumstances.”
• “We don’t have wins and losses; we have wins and lessons.”

Follow Our Guest James Freeman on:

• LinkedIn: https://www.linkedin.com/company/pj-fitzpatrick-inc/
• Instagram: https://www.instagram.com/pjfitzpatrickllc/#
• Youtube: https://www.youtube.com/user/pjfitzinc 
• Facebook: https://www.facebook.com/pjfitzpatrickllc 

Follow To The Point Podcast here:

• Website: https://rynoss.com/to-the-point-home-services-podcast/
• Instagram: https://www.instagram.com/to_the_point_podcast/
• Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

In part 1 of this conversation, we explored the wisdom gleaned from the panel of industry legends at RYNOx 2024. The legends in the panel are: Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt Hepworth

These titans of the trades shared their wisdom on scaling businesses, overcoming challenges, and navigating the future landscape of the industry. But their lessons didn't stop there!

In part 2 of the conversation, they shared even more: Here are some of the key takeaways that can benefit entrepreneurs in home services. 

Organic growth is achievable. Even the most successful businesses often have modest beginnings. By learning from those more established, continuously improving, and surrounding yourself with talented people, even a small startup can achieve significant success.

The Power of Smart Hiring. Every panelist stressed the importance of hiring people who are smarter and more capable than them. This creates an environment where innovation and progress thrive.

Financing Challenges and Strategies. Keeping up with changing financing rates and adapting to new challenges is crucial to maintaining growth within the trades.

The Future of Online Sales. eCommerce disruption is inevitable, even within the trades. Business models need to evolve to maintain customer relationships and capitalize on this shift.

Leadership Makes the Difference. Traits like discipline, integrity, honesty, and the ability to lead by example were highlighted as essential, driving both growth and the capacity to adapt in a competitive market.

Remember, seeking knowledge from those who have built successful businesses is incredibly powerful. Tune in to part 2 of this conversation to learn from the best!

Key Takeaways

Intro (00:00)

Overcoming early business challenges (01:50)

The importance of hiring smarter people (03:08)

Financing challenges in the industry (05:44)

eCommerce and its impact on the trades (12:25)

Owning the customer relationship (15:06)

Evolution of private equity in the trades (17:28)

Defining leadership behaviors for success (22:45)

The impact of politics on business (27:50) 

Additional Resources

Connect with the Legends:

👉 Website

Ken Goodrich - https://www.goettl.com/

Dave Geiger - https://www.horizonservices.com/

Ken Haines - https://www.wrenchgroup.com/

Mary Jean Anderson - https://www.andersonplumbingheatingandair.com/

Frank DiMarco - https://servicechampions.com/

Wyatt Hepworth - https://anyhourservices.com/

👉 Instagram

Ken Goodrich - https://www.instagram.com/goettlair/

Dave Geiger - https://www.instagram.com/horizonservices/

Mary Jean Anderson - https://www.instagram.com/andersonpha/

Frank DiMarco - https://www.instagram.com/servicechampions/

Wyatt Hepworth - https://www.instagram.com/anyhourservices

👉 Facebook

Ken Goodrich - https://www.facebook.com/Goettl

Dave Geiger - https://www.facebook.com/HorizonServices/

Ken Haines - https://www.facebook.com/wrenchgroup/

Mary Jean Anderson - https://www.facebook.com/AndersonPlumbingHeatingandAir

Frank DiMarco - https://www.facebook.com/ServiceChampions/

Wyatt Hepworth - https://www.facebook.com/AnyHourServices

👉 LinkedIn

Ken Goodrich - https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/

Dave Geiger - https://www.linkedin.com/in/dgeigeriii/

Ken Haines - https://www.linkedin.com/in/ken-haines-a889a212/

Mary Jean Anderson - https://www.linkedin.com/in/maryjean-anderson-68b56714/

Frank DiMarco - https://www.linkedin.com/in/frank-dimarco-5b491058/

Wyatt Hepworth - https://www.linkedin.com/in/wyatt-hepworth-b79a93266/

👉 TikTok

Ken Goodrich - https://www.tiktok.com/@goettlair

Frank DiMarco - https://www.tiktok.com/@servicechampions

Wyatt Hepworth - https://www.tiktok.com/@anyhourservices?lang=en

👉 Twitter

Ken Goodrich - https://twitter.com/goettlair

Dave Geiger - https://twitter.com/horizonservices

Mary Jean Anderson - https://twitter.com/andersonpha

Frank DiMarco - https://twitter.com/servicechampsS/

Wyatt Hepworth - https://twitter.com/AnyhourServices

👉 YouTube

Ken Goodrich - https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw

Dave Geiger - https://www.youtube.com/user/HorizSvcs

Mary Jean Anderson - https://www.youtube.com/user/andersonplumbing

Frank DiMarco - https://www.youtube.com/user/ServiceChampionsHVAC

Wyatt Hepworth - https://www.youtube.com/channel/UCcB8cK10jH5h171WJG6m0wQ

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

How does culture impact your business as a contractor? Howard Behar, former President of Starbucks International speaks to the audience at RYNOx 2023 about Frappucinos, the massive growth of Starbucks, and how culture was the primary driver of the company to reach a value of over 15 BILLION across the world.

A 3rd generation expert in the trades, Dayna Hottle worked her way from the ground up to become GM of C&C Heating & Air Conditioning, a family HVAC business that is highly regarded in the HVAC/R industry. We pick her brain to learn more about what makes her family business success, her advice for those considering joining a family business, what it's like to be a successful woman in the trades, and more!

Join host Chris Yano for a Q&A Panel at the ACCA 2022 Conference & Expo alongside former podcast guests and home services legends! We answer some of the most burning questions contractors have in a true meeting of the minds.

A special Announcement regarding RYNOx! Are you ready?

Join us live from Service World Expo 2021 as Ken Goodrich takes us through the 7 Centers of Management Attention! In this third part of our 4-episode series, we'll be looking at Lead Generation and Lead Conversion, the parts of your business that you need to keep the lights on! 

Struggling to stay ahead in the current home services market? My guest today has all the secrets of crushing it in both our business and personal lives.

As the owner and CEO of NexGen Air Conditioning Heating and Plumbing, Ismael Valdez is an accomplished entrepreneur, a member of our LSD peer group, and a good friend.

Ismael advocates for a transformative "broke" mindset, fostering continuous personal and professional growth. He highlights the significance of seeking feedback, embracing learning opportunities, and evolving as leaders.

We also discuss labor management challenges, drawing insights from market changes and the impact on private equity. Ismael offers strategies for adapting and thriving in dynamic environments.

Peer support and accountability are powerful tools for personal and shared accomplishments, providing a launching pad for ideas and unfiltered feedback.

Staying ahead demands constant adaptation, with Ismael stressing the integration of technology and the exploration of new practices for business resilience and relevance.

Key Takeaways

Introduction to the episode and guest Ismael Valdez (00:00)

The value of wins and losses within peer group (02:35)

Maintaining a 'broke' mindset for continuous improvement (07:17)

Labor management challenges and private equity impact (11:30)

Scaling businesses and retaining customers through technology integration (20:26)

Tracking leads and accountability in marketing (30:30)

Improving business performance through data-driven decision-making (36:19)

Lead attribution and contractor management in the service industry (42:14)

Innovation and collaboration in the HVAC industry (45:25)

Personal growth and accountability in a group setting (48:48)

Taking action and accountability in business. (58:02)

Additional Resources 

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

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👉 Grow your HVAC business with Nuve Smart Home Technology: https://www.nuvehome.com/

👉 Connect with Ismael Valdez

Website: https://nexgenairandplumbing.com/

Instagram: https://www.instagram.com/nexgenair/

Facebook: https://www.facebook.com/NexgenAC/

TikTok: https://www.tiktok.com/@nexgenontiktok?lang=en

Twitter: https://twitter.com/nexgenair

YouTube: https://www.youtube.com/channel/UC7RySzt7GYDD34070sLeIaQ

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

🔥 In this powerful episode, Ken Goodrich and Ishmael Valdez sit down to discuss the mindset, struggles, and grit required to build and scale a business. They dive into personal stories of overcoming adversity, lessons from mentorship, and the key traits that separate successful entrepreneurs from the rest.

🚀 What You’ll Learn in This Episode:

✅ The role of adversity in shaping successful entrepreneurs

✅ How Ishmael built his business from the ground up

✅ Ken’s journey in business acquisitions and leadership

✅ The importance of grit and why it’s the #1 trait for success

✅ Strategies for finding the right mentors and leaders

🔗 Resources & Mentions:

📌 Follow Ken Goodrich: https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/

📌 Follow Ishmael Valdez: https://www.linkedin.com/in/ismaelvaldez/

⏰ Timestamps:

00:00 – Intro & Guest Welcome

02:30 – Ken & Ishmael’s Background Stories

10:15 – Overcoming Struggles & Early Business Challenges

20:45 – The Power of Mentorship & How to Find the Right One

35:30 – Why Grit is the Ultimate Success Factor

45:00 – Ken’s Secrets to Buying & Scaling Businesses

55:20 – Final Thoughts & Advice

🎙 Enjoyed the episode? Let us know in the comments what your biggest takeaway was!

👍 Like, Subscribe & Share with your friends who need to hear this!

#Podcast #Entrepreneurship #KenGoodrich #IshmaelValdez #BusinessSuccess #Grit #Mentorship

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Steve Miles, VP&CEO of Jerry Kelly Heating and Air Conditioning, stands out as a visionary leader in the HVAC space.

His recent induction into the Contracting Business HVAC Hall of Fame speaks volumes about his game-changing contributions to the industry.

In this episode, Steve spilled the secrets behind his success.

Buckle up for a ride through his journey, where he's flipped the script on recession fears and business slowdowns.

Discover how he turned a potential downturn into a quadruple return by boldly investing in marketing during the 2007-08 recession and COVID period.

While competitors cowered, he seized the opportunity, doubling down on marketing to claim a substantial market share.

The message is loud and clear: when others retreat, charge ahead.

But to do this, you have to know your numbers and leverage technology to make informed decisions and maximize ROI. In addition, building robust relationships goes a long way in this industry.

Steve leaves listeners with a challenge for 2024 – pick your top five goals and pursue them with relentless passion.

Tune in to hear from the HVAC Hall of Famer and get to know his advice to contractors for 2024.

This episode was sponsored by:

- Smart AC: https://smartac.com/

Key Takeaways

Intro (00:00)

Steve Miles's journey in the trades (10:15)

Finding the right people (19:47)

Gain market share during business slows down (23:31)

Don't cut back on your marketing (29:25)

Make it simple (31:50)

Leading your team effectively (36:45)

Speed of service wins (41:35)

Cultivate those good relationships (45:40)

Take advantage of tech innovations (48:33)

Additional Resources 

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Contact Steve Miles:

Website: https://jerrykelly.com/

Instagram: https://www.instagram.com/jerrykellyhvac/

Facebook: https://www.facebook.com/jerrykellyhvac/

TikTok: https://www.tiktok.com/@jerrykellyhvac?lang=en

Twitter: https://twitter.com/jerrykellyhvac

LinkedIn: https://www.linkedin.com/company/jerry-kelly-heating-and-air-conditioning/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Whether you're in HVAC, plumbing, electrical, or any other trades, franchising is a hot topic. We bring on an expert, Heather McLeod, to set things straight! Heather talks with Chris and Tall Paul about her role as Chief Marketing Officer for Authority Brands, LLC, the power of franchising, group purchasing power, what makes an ideal franchisee, and how franchising can take you to the next level.

Connect with Rilla

👉  https://www.rilla.com/

Sebastian Jimenez is revolutionizing the home services and improvement industry with Rilla, a start-up that skyrocketed from 0 to $11MM in just 2 years, becoming one of the fastest-growing companies in history 🚀. As the CEO of Rilla, Sebastian shares his insights with host Chris Yano on how virtual ride-alongs are enhancing productivity and efficiency for contractors far beyond what physical ride-alongs can achieve 📈.

In this episode, discover how top contractors are leveraging Rilla's innovative solutions to improve their business operations. Learn about industry averages for talk time ⏱️ and why AI is an invaluable tool that complements rather than replaces human efforts 🤖. Sebastian also discusses various strategies for boosting sales and optimizing performance 💡.

Tune in to hear more about:

  The rise of virtual ride-alongs and their impact on the contracting industry 🛠️

  The incredible growth journey of Rilla 📊

  Practical tips on enhancing sales and operational efficiency 💪

Get ready to be inspired by one of the industry's leading figures and gain valuable insights to transform your own business! 🌟

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Website: rilla.com

Instagram: https://www.instagram.com/joinrilla/

Facebook: https://www.facebook.com/sebastian.jimenezbienen

LinkedIn: https://www.linkedin.com/company/rilla-co/

YouTube: https://www.youtube.com/@RillaMedia

00:00 Intro

08:30 How Rilla is implemented and helping increase business sales

11:40 Transitioning into the tech industry

18:08 Growing in annual recurring revenue

21:05 How to overcome objections with your team

27:22 Using data driven decisions 

36:00 Using Rilla to coach your salesmen

37:19 Rilla’s Ai replacing your job

40:38 Making homeowners feel comfortable with Rilla

46:00 How to get started with Rilla

🚀 In this episode of To The Point Home Services, Tommy Mello and Tom Howard dive deep into one of the biggest debates in business growth: Should you expand via Greenfield (starting from scratch) or through Acquisitions (buying existing companies)?

Tommy, a strong advocate for Greenfield expansion, shares why he believes in building a business from the ground up, ensuring full control over operations, branding, and culture. Meanwhile, Tom, an expert in acquisitions, explains how purchasing existing companies can accelerate growth, eliminate early-stage struggles, and provide an immediate revenue stream.

🔹 Key Topics Covered:

• Why Tommy prefers Greenfield expansion and how it gives him full control.
• Tom’s strategy for acquiring businesses at low costs (sometimes even for free!).
• The importance of knowing your market share before expanding.
• How SEO and digital marketing play a huge role in business growth.
• The psychology of goal-setting and how to get the best performance from your team.

📌 Timecodes:

00:00 - Introduction & why acquisitions vs. Greenfield is a big debate

01:26 - Why the first two years of Greenfield growth are so tough

02:29 - The power of acquisitions: Buying revenue vs. building from scratch

05:10 - SEO & digital strategies that help dominate new markets

08:44 - Market share calculations: Are you really maxed out in your area?

12:09 - The importance of branding & long-term marketing investments

15:03 - Leadership strategies: Setting team goals & driving performance

22:52 - Making tough hiring and firing decisions as a leader

24:59 - Why fast action is crucial in acquisitions

27:47 - How to structure effective bonus incentives for managers

31:45 - Final thoughts & key takeaways

💡 Resources & Links Mentioned:

📖 Robert Cialdini - Influence: The Psychology of Persuasion – https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X

📊 HowardDeals.com – Free acquisition guide & market share calculator: https://www.howarddeals.com/

📈 Dan Kennedy - No B.S. Direct Marketing – https://www.amazon.com/B-S-Sales-Success-New-Economy/dp/1599183579?tag=googhydr-20&source=dsa&hvcampaign=books&gbraid=0AAAAA-byW6BBzBa6eR3DuEXxGe2jy3UwP&gclid=CjwKCAjwnPS-BhBxEiwAZjMF0kDFPC8tZoNLiz7wWANe62FyqVLQISPwE0enCbycEnSo44tyvJ26YRoC4L8QAvD_BwE

🔔 Enjoyed the episode? Don’t forget to:

✅ Like this video & subscribe for more expert business insights

💬 Comment below: Do you prefer Greenfield growth or acquisitions? Why?

📢 Share this episode with fellow entrepreneurs looking to scale their businesses!

🎧 Listen on Your Favorite Podcast Platform:

🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695

🔗 Spotify: https://open.spotify.com/show/7pouzyPqSNmmmdcKGZBrbs?si=b52de8e8514e4851

Thanks for tuning in! Stay sharp, keep growing, and we’ll see you in the next episode. 🚀

#HomeServices #BusinessGrowth #Entrepreneurship #TommyMello #TomHoward #Acquisitions #GreenfieldExpansion #SEO #Marketing #Leadership

A strong female leader in the home services industry, Mary Jean Anderson joins To The Point! Mary Jean is CEO of Anderson Plumbing Heating & Air, a top 1% contractor. Join host Chris Yano to talk to Mary Jean about Nexstar, business growth, fighting inflation, and what it takes to turn a company from over 1MM in debt to almost 60MM with double-digit profitability!

For this very special episode of To The Point, Chris and “Tall Paul” sit down with Chuck Upshur, VP of Business Development for Service Finance Company, LLC. Chuck operates out of sunny Boca Raton, FL, and has dedicated his entire adult life to the home improvement industry. As he puts it, the trades are all he knows! He shares with us some strategic advice around his area of expertise, and that’s how to incorporate finance into your business to make your company more successful.

Fred Silberstein, President of SF&P Advisors and Brian Cohen, Business Strategist for SF&P Advisors, share insight and wisdom that comes from years of experience and over a BILLION dollars in revenue as a result of almost 300 deals. From better understanding how to raise the value of your service company to what makes a successful deal, every contractor big and small will gain from this incredible conversation! 

Most home service business owners are aware of speed to lead as an important metric that greatly affects the performance of marketing campaigns and, ultimately, the conversion rates.

In fact, contacting leads within the first minute doubles your conversion rates. This starts dropping dramatically for each additional minute.  

The solution lies in automation.

Chad and I host Aaron Gaynor from Eco Plumbers and Ryan Fenn, CEO of Chiirp to discuss how certain tools can be used together for marketing efforts and how it affects the success of a campaign.

Imagine sending pre-approval links for financing before appointments, ensuring a 90% close rate. Or maintaining a personal touch with your customers through video messages, all while automating the process. These strategies aren't just effective, they're game-changers.

Combining tools like Chiirp and ServiceTitan can enhance marketing campaigns by automating communication and follow-ups.

Ryan explains how contacting leads within the first minute significantly increases conversion rates, a strategy powered by automated text messaging. Aaron highlights real-world successes, including saving $300,000 in revenue through automated missed call follow-ups.

If your marketing efforts are falling short, then this episode will supercharge your campaigns and boost your success rate. Tune in!

Key Takeaways

Intro (00:00)

How Chiirp works (05:40)

Speed to lead: Why you need to contact leads within the first minute (08:21)

A success story of saving $300K with automation (13:26)

Campaign customization and targeting specific needs (20:01)

Benefits of preapproving via text (25:28)

Impact of personalized video messages (37:04)

Personal touch as you scale (43:20)

Examples of effective automated campaigns (51:24)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

—

Learn more about Chiirp

Instagram: https://www.instagram.com/chiirpsms/

Facebook: https://www.facebook.com/chiirp

Twitter/X: https://x.com/chiirping

YouTube: https://www.youtube.com/channel/UC9ES3c_5wU1l2-iCxxWbXNA

Website: https://chiirp.com/ 

LinkedIn: https://www.linkedin.com/company/chiirp/

—

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

🚀 Carrie Kelsch is an inspiring entrepreneur who transformed her life and her family's future through hard work and determination. As the CEO and founder of A Plus Garage Doors, Carrie began her journey in the mortgage industry, but her true calling emerged when she started a garage door business in 2005—encouraged by her now-husband to create a family-centered enterprise for their children to be part of.

💥 When the 2008 market crash hit, Carrie pivoted to focus entirely on her garage door business, and her efforts paid off. Today, A Plus Garage Doors stands as a $35 million powerhouse in Utah, thriving with family members - including her husband and nephew, actively involved in its success. Despite not graduating high school and being a single mother when she started, Carrie's resilience and vision have propelled her to remarkable heights, making her story a beacon of inspiration for entrepreneurs everywhere.

🎙️ In this episode, Carrie shares her insights on building a thriving business from the ground up, the challenges she faced in the competitive market, and how she fostered a culture of excellence that drives her team. You'll hear about her innovative approaches to customer service, the importance of community engagement, and the strategies that have fueled her impressive growth.

✨ Tune in now to discover how Carrie's passion and perseverance can inspire your own entrepreneurial journey!

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

Connect with Carrie Kelsch

🌐 Website: https://utahgaragedoors.net/

📸 Instagram: https://www.instagram.com/aplusgaragedoors/

📘 Facebook: https://www.facebook.com/laytongaragedoorrepair

🔗 LinkedIn: https://www.linkedin.com/company/a-plus-garage-doors-utah/

🎥 YouTube: https://www.youtube.com/channel/UCxmigZm9FMAd3W9lOLt0Irw

—

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Aaron Hagan's journey to success is nothing short of extraordinary. 🚀 The CEO of Mister Sparky Mid-America didn't have a smooth start. From facing bankruptcy to the immense challenge of building a business on cash alone, Aaron’s story is a testament to grit and determination. 💪

Under his leadership, Mister Sparky Mid-America has expanded to 9 locations and is on pace for $50 million in annual revenue. 📈 Aaron's unwavering commitment to his vision and his ability to navigate through significant hurdles have been key to this impressive growth. 🌟

In this episode, Aaron opens up about his experiences and the critical lessons learned along the way. Discover how he overcame the obstacles of losing technicians, financial strain, and the steep learning curve of entrepreneurship. Chris Yano and co-host Chad Peterman dive into Aaron's strategic approach to scaling his business and the resilience required to push through tough times. 🎙️

Don’t miss this insightful discussion packed with inspiration and practical takeaways! 🎯

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

Connect with Aaron Hagan

Instagram: https://www.instagram.com/mistersparkytulsa 📸

Facebook: https://www.facebook.com/mistersparkytulsaok 👍

LinkedIn: https://www.linkedin.com/in/aaron-hagan-1866341a/ 🔗

Twitter: https://x.com/mrsparkytulsa 🐦

YouTube: https://www.youtube.com/@MisterSparkySLC 🎥

00:00 Intro

8:54 buying a franchise vs starting your own company

15:00 Filing for bankruptcy in the home services 

20:22 How to build a a business after filing for bankruptcy

33:30 Trusting others to help grow your business

41:24 Running a business with no employees and a toxic work culture

53:33 Lessons learned in business through hard times and developing strong leaders

—

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 🚀

Eddie McFarlane, VP of Learning and Development for Haller Enterprises and co-founder of Schedule Engine is back! In addition to sharing about Toolshed, Schedule Engine's completely free series of videos for contractors, Eddie provides more valuable training insight, explains how to deal with rising customer expectations, gives insight into the evolution of the role of a technician, and describes his vision of how to stay successful in the trades.

Tom "TJ" Hartnett, Director of Coaching and Training for RYNO Strategic Solutions joins To The Point! TJ dives in deep with host Chris Yano about his philosophy of training and coaching in the trades, why he joined the RYNO team, and what has him so excited about Traxion.

Growing a home services business takes grit, dedication, and the willingness to learn from successes and setbacks.

Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical in Des Moines, Iowa, knows this first-hand.

He's grown his company from a one-person business into a successful $30 million multi-trade enterprise.

In part 1 of this two-part series, Mark shares his entrepreneurial journey and the lessons he's picked along the way.

Mark discusses challenges, like the 2023 downturn and weather dependency for certain services. He also talks about the need for pivots, like launching proactive A/C system checks early during unseasonably warm weather.

Adapting to challenges is a huge part of continued long-term success in home services.

We've covered a lot in Part 1, including process, people, and early hurdles. Tune in to learn more! 

Key Takeaways

Intro (00:00)

Business growth and acquisitions in the trades industry (06:52)

Customer service and community engagement (11:21)

Scaling a business and lessons learned (15:16)

Overcoming weather's impact on HVAC and plumbing businesses (20:21)

Employee retention strategies in a rapidly changing industry (25:38)

Incentivizing customer service representatives (30:20)

Additional Resources

👉 Connect with Mark Paup:

Website: https://goldenrulephc.com/

Instagram: https://www.instagram.com/_goldenrulephc_/

Facebook: https://www.facebook.com/GoldenRulePHC

LinkedIn: https://www.linkedin.com/company/goldenrulephc/

TikTok: https://www.tiktok.com/@goldenrulephce

YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534

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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Welcome to a special edition of the To the Point Home Services podcast!

I am joined by my long-time friend, Bill Rossell, to dive deep into something truly extraordinary – the Home Service Freedom Event.

The event is hosted by Tommy Mello, CEO of A1 Garage, who has emerged as a pioneering figure reshaping the garage service industry.

With an unwavering commitment to excellence and a passion for innovation, Mello has propelled A1 Garage to 32+ locations in 20 states with $200+ Million in yearly revenue while revolutionizing the customer experience along the way.

The Home Service Freedom event is an opportunity for contractors and business owners in the home service industry to level up their game, connect with like-minded professionals, and gain insights from the best in the field.

This event is all about empowering individuals and helping them achieve financial freedom, success, and growth within their businesses.

At its core, Home Service Freedom aims to provide a platform where contractors, regardless of their specific niche within home services (think HVAC, plumbing, roofing, siding, garage door, and more), can come together to:

Learn: The event offers a wealth of knowledge from industry leaders, not theorists, but real business builders. You'll discover proven tactics and strategies that have helped others create successful home service businesses.

Network: Networking is a vital component of any business event, and Home Service Freedom is no exception. It's an opportunity to connect with experts and fellow professionals who are genuinely willing to help you grow.

Scale: Whether you're running a small operation or a multi-million-dollar company, Home Service Freedom equips you with the tools, systems, and processes to scale your business effectively.

 Achieve Freedom: The ultimate goal is to give you the freedom you desire. Whether it's financial freedom, freedom from daily operational hassles, or the freedom to explore new opportunities, Home Service Freedom is your roadmap.

So, if you're serious about taking your home service business to new heights, consider attending the Home Service Freedom Event.

It's a chance to learn, connect, scale, and ultimately achieve the freedom you've been working so hard for.

Tune in to this feature episode to learn more about the Freedom Event and why it’s a MUST-attend for home services business owners. 

This episode was sponsored by:

- Smart AC: https://smartac.com/

- Home Service Freedom: https://homeservicefreedom.com/

Key Takeaways

Intro (00:00)

Meet Bill Rossell (02:03)

The Home Services Freedom Event (03:52)

To the Point rapid fire questions (06:22)

Bill’s health journey and overcoming challenges (13:53)

What makes the Home Services Freedom event different (23:42)

Who should attend the event (29:55)

Business growth and networking opportunities (31:17)

Accountability after an event (34:36)

Investing in events to scale your business (44:45)

Additional Resources 

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Register for the Home Services Freedom event: https://www.freedomevent.com/

Use Code RYNO20 for a 20% Discount

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Bill Rossell’s Facebook: https://www.facebook.com/bill.rossell.3/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Wish there was a simple formula to get your company from a single truck to $50 million? Chad Setchell, owner of Hansen Air and baddest MF'er in Mobile, Alabama has been following a tried and true recipe that has allowed him to grow year after year and dominate his market. Chad joins Chris and Tall Paul to share what he's learned in his decades of industry experience!

The exponential growth of an HVAC company presents a unique set of managerial hurdles. While the initial phases may have been characterized by a nimble, hands-on approach, scaling operations to meet heightened demand calls for a strategic shift.

Meet Mike Goater, COO of Environmental Heating and Air Solutions, who transformed his company from a $6 million to a $20 million business in just five years.

In our latest episode, Mike reveals all the behind-the-scenes strategies as well as the challenges and rewards of running a successful HVAC company in the competitive Northern California market.

Financial literacy, team accountability, and maintaining high standards of service are just some of the important aspects that an entrepreneur needs to keep an eye on while scaling.

Other aspects include the value of learning from industry peers and the importance of clear communication and trust between business partners.

And, of course, we can't fail to discuss the challenges most home services businesses faced in 2023 and the lessons to learn from them.

If you've wanted to know what it takes to scale a home services business, this is the right episode for you. Tune in!

 Key Takeaways

Intro (00:00)

Scaling an HVAC business from $6 million to $20 million in five years (03:50)

Energy, culture, and leadership in an HVAC business (08:10)

Overcoming the challenges of 2023 (14:17)

Managing growth, labor, and finances in a business (17:04)

Addressing underperforming team members (21:43)

Accountability and leadership in business (30:24)

Handling conflicts and decision-making in a business partnership (35:34)

Decision-making in a competitive market (50:04)

Labor shortages and time management for a business owner (53:33)

Vulnerability and decision-making (57:34)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

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Instagram: https://www.instagram.com/ehasolutions/

Facebook: https://www.facebook.com/EHASolutions

Twitter/X: https://x.com/EHASolutions

YouTube: https://www.youtube.com/channel/UCi98Hxxfx_tq-G5gZyidTcw/featured

Website: https://ehasolutions.com/

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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Imagine leaving everything behind in Cuba with the dream of a new start in America. That was the brave choice made by the father of our guest in this episode, Lauren Acosta-Huckleberry, who founded what would become a thriving family business, Acosta Heating, Cooling & Electrical in Charlotte, North Carolina.

Their family-owned business has achieved sustained growth, hitting over $10 million in annual revenue.

Lauren, now President of Acosta, took over the company with a vision to honor her father’s legacy while steering the business toward expansive growth. 

Under her leadership, Acosta not only continued to excel in HVAC but also strategically expanded into electrical services, multiplying their reach and doubling their impact.

Lauren's story and the continued growth of Acosta are largely due to embracing change and continuous growth. There are numerous lessons for any home services entrepreneur looking to scale.

Tune in to learn more!

Key Takeaways

Intro (00:00)

The growth of Acosta Heating to a large company (03:44)

Immigration, business, and family (08:14)

Business succession and leadership experience (13:33)

Leadership style, growth, and challenges faced in 2023 (18:17)

Using KPIs to coach field professionals (23:58)

Using KPIs and bottom-up budgeting to drive business success (29:15)

Continuous learning for business growth and success (36:45)

Scaling a business through strategic planning and organizational growth (41:46)

Networking and learning from others (47:11)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Connect with Lauren Acosta-Huckleberry

Website: https://www.acostainc.com/

Instagram: https://www.instagram.com/acostaheatingcoolingclt/

Facebook: https://www.facebook.com/acostaheatingcoolingandelectrical/

LinkedIn: https://www.linkedin.com/company/acosta-heating-cooling/

TikTok: https://www.tiktok.com/@acostaheatcoolelectric

Twitter: https://twitter.com/acostainc

YouTube: https://www.youtube.com/@AcostaHeatingCoolingElectrical

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

🔥 In this episode of To The Point Home Services, Chris Yano shares a powerful motivational podcast. If you’re looking for that extra push to fuel your day, this is it! Chris introduces Motiversity and highlights an episode titled Alpha Wolf Mentality, featuring electrifying clips from top business and sports icons like Gary Vee, David Goggins, Jocko Willink, Eric Thomas, Kobe Bryant, Michael Jordan, Tom Brady, and Mike Tyson.

💡 Key Takeaways:

✔️ The power of the wolf mentality—leading the pack and forging your own path.

✔️ The importance of relentlessness and resilience in the face of challenges.

✔️ How to silence self-doubt and become your own biggest supporter.

✔️ The mindset shift needed to push past limits and achieve greatness.

✔️ Why consistency, sacrifice, and vision separate true leaders from the rest.

🎧 Whether you're in the gym, on your morning run, or heading into a big business meeting, this episode will ignite your drive and keep you focused on the path to success.

📌 Resources & Mentions:

🔗 Motivation Daily by Motiversity

🔗 Follow Chris Yano for more insights: Chris Yano

💭 What’s your biggest motivator? Drop a comment below and let us know how you push through challenges!

Special thanks to our sponsors

Rilla: https://www.rilla.com/

Chiirp: https://chiirp.com/

👍 Like, subscribe, and share this episode with someone who needs a boost today! #TrueAlphaMentality #Motivation #Leadership #ChrisYano #SuccessMindset

All roads lead to Uncle Joe. Chris and Tall Paul speak to Joe Crisara, Owner of ContractorSelling.com about how to handle objections and how to use purchasing psychology to let people sell themselves on your service. From selling new air conditioners and furnaces to your own personal life, Joe gives some incredible insight on how to deal with stalling customers, recognize your own leverage, and breakthrough objections to close every deal in front of you.

Brian Cohen, Business Strategist for SF&P Advisors returns along with Kevin Howard of Howard Air and Mike Cross of Scottsdale Air to talk about how their two companies combined to sell. Can multiple companies combine to sell to a PE firm? What types of deals are out there? What does 2022 look like for M&A? Listen in to learn what they have to say!

Some contractors are concerned with the state of the industry...but not Ken Goodrich! Now Chairman of Goettl, To The Point legend KG and host Chris Yano talk about what contractors of all sizes can do to compete even in an unstable market with less demand and higher competition. Listen now!

YouTube | Instagram | Facebook | TikTok

2:45 Comparing business models

3:07 Pantheon 2023

4:17 Kens new position in Goettl

6:15 reflection of running a business

6:54 The importance of recruiting great leaders in your business

9:17 transitioning from a leader in your business to a chairman role

12:00 building a machine of profits and revenue

14:40 the fundamentals of building your business

16:40 tech enabled business model

20:05 The “Art work” of an entrepreneur

22:00 succeeding in an unstable market

25:50 Your brand story

27:10 hyper focus on your community

29:57 not worrying about this recession

35:30 the average book rate from your csr team

41:30 One thing to do to improve your business is sit inside the call center

44:49 Service World Expo

46:15 Being a constant learner in your industry

53:02 Smart AC

56:53 Everservice

1:03:20 Closing

Live from RoofCon, Host Chris Yano and guest Co-Host "The Jeff" Bowab talk to Paul Reed! Owner and President of Operations of North West Roofing and Founder of Roofers in Recovery, Paul's incredible story is one for the ages. He talks about his journey and then why creating a raving fan network of your business is a huge key to success!

In this episode of To The Point Home Services, we sit down with Michael Caito, a business scaling expert and CEO of Management Action Programs (MAP). Michael shares powerful insights on leadership, business discipline, and creating a structured path to success. Whether you're a small business owner or an aspiring leader, this episode is packed with practical strategies to help you build a high-performing team, develop habits for success, and scale with confidence.

🔑 Key Takeaways:

✔️ The importance of routine and structure in business success

✔️ How great leaders develop top talent—even if they leave

✔️ The MAP process and how it transforms organizations

✔️ The power of disciplined habits in business growth

✔️ Why KPIs & accountability are the backbone of a thriving company

📌 Timestamps:

00:00 – Intro & Welcome

02:15 – Michael Caito’s journey from entrepreneur to business leader

08:30 – Why most businesses struggle with scaling

14:20 – What separates high-growth companies from stagnant ones

19:55 – The power of routine, discipline, and structure

25:30 – How great leaders maximize their team’s potential

32:45 – Implementing MAP for long-term success

40:10 – Final thoughts & advice from Michael

🔗 Resources & Links Mentioned:

📖 Learn more about Management Action Programs (MAP): https://www.mapconsulting.com/

📅 Connect with Michael Caito: https://www.linkedin.com/in/michaelcaitomap/

🎙 Enjoyed this episode? Don’t forget to:

✅ LIKE this video if you found it valuable

✅ COMMENT below with your biggest takeaway

✅ SUBSCRIBE for more business & leadership insights: [Subscribe link]

✅ SHARE this episode with a friend who needs to hear it!

🔔 Turn on notifications so you never miss an episode!

#Leadership #BusinessGrowth #Entrepreneurship #ScalingBusiness #ToThePointPodcast

What better way to celebrate Valentine's than with a special edition that's all about the perfect blend of love and business?

I'm joined by the brilliant mind behind RYNO Strategic Solutions and, more importantly, my incredible wife, Anna Yano. She serves as the COO of RYNO and has played a huge part in the success of the company.

Anna manages the strategic and financial decisions, employee growth, and overall service execution.

She's also got some leadership tactics up her sleeve that she'll be sharing.

Picture this as our Valentine's gift to you—an inside look into the dynamics of working side by side with your spouse, sharing complementary strengths, leadership philosophies, and the strategies that have driven our business's success.

So, grab your headphones and join us for a heartfelt exploration of love, business, and everything in between. 

Key Takeaways

Intro (00:00)

Prioritizing employees and customers in business growth (06:00)

Effective communication and feedback in a workplace setting (10:24)

Leadership, communication, and change management (16:40)

Mentoring and delegating tasks to your team (21:39)

Team meetings to set goals and hold each other accountable (32:45)

Company goals and incorporating feedback from employees (37:40)

Digital marketing costs and competition (44:28)

Improving lead generation for a home services business (49:45)

Additional Resources 

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Katey Stern, CMO of Service Champions in Southern California joins us for part one of our series on the trade marketing playbook magic you NEED to understand. Think direct mail is dead? Think again. Don't miss this one!

The role of a Territory Manager is an incredibly demanding position, especially when contractors utilize their partnership correctly. We talk to Mel Harris, Director of Residential Sales and Dustin Gregoire, National Sales Manager for Bosch Thermotechnology Corp to find out why the expectations for a Territory Manager are evolving and what contractors can do in order to get the most out of their TMs.

A Conversation With Ken Goodrich, CEO of Goettl. Ken shares his tips and tricks on going from $200k annual revenue to nearly $100M. He dug out of an IRS financial nightmare and created a world-class wildly successful home services operation with some brilliant strategies. Ken also shares a few things you must do to survive a recession.

Ross Albert, CEO and President of Arctic Air joins To The Point! We talk about Ross's success growing his family business through both residential service and retail, and how his focus on creating a best in class experience for his team and his customers has created sustainable success.

Jason Henderson, President of BEST Air Conditioning Plumbing and Repair joins To The Point! Jason has taken his company from 0-15MM in just 5 years by executing on the fundamentals. Host Chris Yano has a deep and meaningful conversation with Jason on exactly what he's done to see massive growth and profitability year after year. Don't miss out on this one!