Thrive In Design (Thrive In Design)
Explore every episode of Thrive In Design
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 18 Nov 2021 | Trailer: Thrive In Design with Nicole Lashae Ben | 00:05:47 | |
The Thrive In Design podcast is specifically designed in help leaders of interior product companies consider innovation and the future of the interior design industry. CEO and Founder of Thrive In Design, Nicole Lashae Ben, takes you behind the scenes of interviews with industry moguls talking about how they plan on exceeding revenue goals in a shifting market while also making a lasting impact on the built environment. | |||
| 09 Feb 2023 | S3, E6: How To Run a Successful Social Selling Campaign on Instagram | 00:18:30 | |
As we discussed in the last episode, social selling is an invaluable tool for A&D sales reps looking to increase their reach and engagement on social media. By leveraging the power of various social platforms, such as Instagram and LinkedIn, you can create a coordinated campaign to deepen relationships with designers, land more specifications, and, ultimately, increase your sales. But, how can an interior product company really leverage social selling? Is it a waste of time? Or can it truly lead to increased brand awareness and revenue? With any new sales strategy, it’s important to do your research, test the concept, and track the data to understand next steps. Recently, Nicole, CEO of Thrive In Design, has been doing some testing of her own in hopes to drive sales at a major quartz manufacturer. Join this conversation with your host, Nicole, as she breaks down an example of a 12 days of Christmas social selling campaign. She shares how she was able to set her objectives, get people to follow her, engage with them, deliver value and finally end with an ask, which led to greater engagement, long-lasting relationships, and a six-figure sale.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and what’s in for you today [01:12] How to select the best social media platform to focus on [03:23] Recap: Social selling steps from the last episode [04:26] How Nicole did a successful 12 days social selling campaign [04:35] Step1: Set your objective [07:10] Step 2: Get people to follow you [09:30] Step 3: Engage with them [11:28] Step 4: Inform [13:01] Step 5: Ask [14:16] Nicole’s outcome from the social selling campaign [16:27] Quick recap [17:02] Episode wrap-up and calls to action Notable Quotes:
Resources Mentioned:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 26 Jan 2023 | S3, E4: #DESIGNCHAT: How to Approach Interior Design in the Multi-family Space with Genna Weiner | 00:24:18 | |
Understanding the design needs from a multifamily perspective is an important part of the design and construction process. It can help you determine the best way to position branding for certain demographics, identify the performance criteria for different building types and develop strategies for meeting future market demands. Join this conversation with Genna Weiner, a Director of Interior Design and Founder of the Black and Gold New York clothing line, as we explore some common design mistakes and how to avoid them. Genna shares her multifamily design process and provides some insight into what multifamily developers are considering in the “new normal.” We also learn more about Genna’s entrepreneurial endeavors. Let’s jump in!
Key Highlights from the Episode: [00:01] Episode intro and a quick bio of the guest; Genna Weiner [02:13] What inspired Genna to pursue a career in architecture and interior design [03:54] Genna’s favorite projects she has worked on and why [05:44] Her design process in the multifamily space [08:23] How Genna is informed about the demographics of the building [10:01] When to start specifying interior products [11:08] Genna’s secret of keeping track of every detail [13:27] Interior design trends and other contemporary issues that Genna has come across [15:38] How Genna builds healthy networks with industry reps [17:26] Genna’s other entrepreneurial endeavors and how they came about [20:56] What she now offers through consulting
Notable Quotes
Connect with Genna Weiner LinkedIn: https://www.linkedin.com/in/genna-weiner-ncidq-iida-203380b0/ Instagram: https://www.instagram.com/_gennaweiner/ Instagram 2: https://www.instagram.com/blackandgoldnewyork/
Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/)
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 05 Jan 2023 | S3, E1: Keys to Thriving in Design | 00:19:21 | |
Every interior product company wants to thrive and make more impact in the world. But, what does it mean to thrive? According to the Merriam-Webster’s Dictionary, “thrive” has three definitions. These are; to grow vigorously (flourish), to gain in wealth or possessions (prosper), and to progress toward or realize a goal despite or because of circumstances. Together, we will break down this definition and apply it to the interiors industry.
To grow vigorously requires one to set an achievable goal and pursue it relentlessly. As sales professional of an interior product company, you must determine your revenue goals you want to achieve and then share it with your team so that you can all be on the same page. That target without a strategy is just a dream, so what will be the ways you plan to achieve them?
Join this conversation with your host, Nicole Lashae Ben, as she shares the best ways to thrive in your interior product business. You will learn about two of the most important questions you need to answer if you are ever going to set the best strategies for your business. She also talks about the value of building authentic relationships and product specifications in the commercial interior design industry. Also, learn why you need to do a SWOT analysis for your business and the external & internal threats that may affect it.
Let’s jump in!
Key Highlights from the Episode; [00:01] Episode intro [02:04] What’s in for you on today’s episode [02:20] What does it mean to “thrive.” [03:54] #Growing vigorously and flourishing in your interior product business [06:07] Set strategies to achieve and exceed a target goal [07:16] Two important questions that will help you develop growth strategies [10:48] Why gaining authentic relationships and specifications is better [11:28] How to empower your team to continue making authentic relationships [13:06] #Striving to achieve a goal despite or because of… [14:04] Do your SWOT analysis [14:59] External and internal threats that may affect your business [17:45] A quick recap of what we have discussed [18:22] Your takeaways from the episode Notable Quotes
Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/)
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps | |||
| 15 Aug 2024 | S6, E5: How to Use Guerilla Marketing to Maximize Your Product Launch with Nicole Lashae Ben | 00:31:26 | |
Maximizing a product launch with guerrilla marketing in the interior product design industry involves leveraging creative, innovative, and low-cost strategies to generate buzz and engage potential customers. By employing unconventional methods such as street marketing, ambient marketing, experiential marketing, viral marketing, and stealth marketing, you can capture the attention of your target audience and create memorable experiences. These tactics not only draw interest but also amplify the impact of your campaign. The key is to think outside the box, being creative, innovative, and resourceful, to ensure that your marketing efforts resonate with your audience and leave a lasting impression, all without requiring a large budget. In this episode, Nicole dives into the world of guerrilla marketing, exploring how these techniques can be applied specifically to interior product design. She shares practical tips and strategies, and breaks down a compelling case study of an ingenious guerrilla marketing campaign she witnessed at NeoCon. This case study highlights the power of innovative marketing tactics and demonstrates how you can adapt these approaches to make your product launch stand out. Whether you're an interior designer, product manufacturer, or marketing enthusiast, this episode offers valuable insights into making the most of your marketing budget and creating a lasting impact in the minds of your audience. Ready to tune in and transform your product launch with guerrilla marketing?
Key Highlights from the Episode: [00:01] Intro and what in for you in today’s show [05:03] What guerilla marketing is and how it works [05:43] Four (4) key characteristics of guerilla marketing [08:21] The benefits of guerilla marketing [09:03] Advantages of guerilla marketing over traditional marketing [11:34] Five (5) types of guerilla marketing [12:24] What Momentum did for an epic guerilla marketing at NeoCon [27:07] Guerilla marketing ideas to implement in your brand [29:48] Wrap-up and end of the show Notable Quotes:
Let’s Connect: Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 22 Aug 2024 | S6, E6: Building a Thriving Art-Centered Interior Product Brand with Norman Wyatt Jr. | 00:38:02 | |
Establishing yourself as an artist and making a living from your work requires more than just talent. It involves setting clear goals, perfecting your craft, getting your work out there, and consistently producing high-quality designs. As an artist, understanding the possibilities in your niche is the key to making connections, closing deals, and opening doors to new opportunities and collaborations. Dedication to mastery and staying current with industry trends is essential for growth and relevance. Ultimately, the journey to becoming a successful artist is one of perseverance and passion, where continuous learning and adaptation pave the way for sustainable success. In this episode, Norman Wyatt Jr. shares his journey from early artistic inspirations and pivotal career moments to his latest ventures, offering valuable tips for artists and designers. With over two decades in the home decor industry, Norman, an artist and designer from Virginia, draws inspiration from the natural beauty of his surroundings. His diverse portfolio includes misty coastal scenes and abstract earthy landscapes. In 2017, he launched his own brand, Norman Wyatt Home, and recently partnered with Stylecraft to launch a complete lifestyle collection featuring wall decor, lamps, furniture, mirrors, pillows, and accessories. Ready to tune in?
Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Norman Wyatt Jr. [02:30] Norman’s journey and what inspired him to become an artist [04:32] How to turn art into a business and a source of income [08:26] The difference between a licensing and a publishing deal [13:00] Norman's lifestyle collection and how he brought life to his sketches [17:39] The challenges Norman faced in launching his lifestyle collection [20:21] Norman's goals and target audience for his lifestyle brand [23:45] What next for Norman Wyatt Home Decor [28:41] One recommendation from Norman for artists and designers [34:16] How to reach out and connect with Norman [37:23] Wrap-up and end of the show Notable Quotes:
Let’s Connect: Norman Wyatt Jr. Website: https://normanwyatthome.com/ Instagram: https://www.instagram.com/normanwyattjrartist/
Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 23 Feb 2023 | S3, E8: #DESIGNCHAT: Create Your Own Lane in Interior Design with Tamara Archer | 00:20:25 | |
We are ending Black History Month with a special conversation as Nicole Lashae Ben, CEO of Thrive In Design, and Tamara Archer, a returning guest, share their experiences navigating the interior design industry as black women. Since 2020, there has been a rise in conversation and increased focus on diversity, equity, and inclusion. The interior design industry has only scratched the surface on these efforts.
Nicole and Tamara, both graduated from interior design school with honors and one of the world’s top art and design schools for graduate school, but each faced discrimination and had potential employers question their abilities. Listen in to learn how they navigated these challenges, finally got a chance to thrive, and how they’ve each created their own lanes in an industry where it’s rare to see someone that looks like them. The duo also shares how they hope to see leaders in the industry take strides forward this year and in years to come.
Tamara Archer is the Founder and CEO of T.Archer Design, a boutique interior design firm specializing in hospitality and residential. Raised in Brooklyn, NY, with Trinidadian roots, her design aesthetic is inspired by different cultures, world travel, architecture, and nature. Tamara’s approach to creating beautiful, timeless interiors involves an exotic flair with an urban edge. She enjoys helping her clients improve the energy in their homes and businesses to find balance with designs that inspire, relax, and rejuvenate. Tamara has a Bachelor’s degree in Interior Design and a Master’s degree in Design Management.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and a quick bio of the guest; Tamara Archer [01:53] What has recently been inspiring Tamara in interior design [03:15] Tamara’s transition from residential design to hospitality [05:24] Her journey in hospitality design [07:13] What comes to Tamara’s mind when she hears DEI in interior design [08:30] Tamara’s experiences of exclusion as a black woman in this industry [10:19] How creating her own space gave her room for inclusion [11:39] What do stakeholders in the interior design space need to do for the DEI initiative [14:58] Impact of remote working on Tamara’s work [15:48] How hybrid work and digital experience will shape the future of interior design [16:51] Adaptations Tamara does in the interior design projects for DEI and hybrid work [18:11] Episode’s golden nuggets from the guest [19:08] New and exciting things that Tamara is working on in her company and the best ways to connect [19:35] Episode wrap-up and calls to action Notable Quotes:
Tamara Archer Website: https://www.tarcherdesign.com/ Instagram: https://www.instagram.com/t.archerdesign/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 13 Jul 2023 | S4, E2: Designing Immersive Experiences: The Intersection of Architecture and the Metaverse with Erin McDannald | 00:23:28 | |
The Metaverse world is not as daunting as it may seem and doesn't have to be an eccentric utopia. Rather, it can be an architectural realm where we put our designs and use them in diverse ways. As designers, knowing the meaning and the difference between Metaverse, Digital Twin, AI, and AGI is essential in understanding how we can leverage them to light our creative designs and enhance outcomes within our businesses. Harnessing these tools enables us to gauge human behavior and design a more collaborative environment, ultimately driving positive changes and improving outcomes. In this episode, Erin McDannald shares more about Metaverse, smart buildings, and how you can learn more about human behavior in our built environment.
Erin McDannald is the CEO and owner of Lighting Environments and its sister company, Environments. She has guided clients through the lighting design and construction process for over two decades. Trained as an interior designer, McDannald joined Baldinger in the sales department in 2003 before becoming co-owner in 2009. Under her leadership, the company rebranded to Lighting Environments to reflect the company’s expansion into lighting technology offerings for all built environments.
Now a pioneer for IoT, also known as the Internet of Things, integration, and building in workplace management, Erin is leading today's workforce through powerful digital transformation with an elevated Environment app. Environment is an IoT integrator and software development company offering full-scale adaptable solutions supporting businesses from end to end, from energy to health management. Through every service, Environment elevates physical spaces to allow for cutting-edge interactions and collaborations with the digital twin, metaverse, and beyond.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and a quick bio of today’s guest: Erin McDannald [02:22] What inspired Erin to pursue interior architecture and a career in interior design [03:19] Erin's recent inspiration from her role with Environments [05:02] Environments, what they do, and Erin's specialty [07:48] A breakdown of the Metaverse, Digital Twins, AI, and AGI [12:00] How Digital twins are becoming functional [15:15] Data points for understanding how people are using workplaces [17:05] How companies can leverage data to design a collaborative work environment [20:08] IOT and Elevated Environment app and how companies can leverage them [21:34] Erin's final words on Metaverse, technology, and data [22:18] The best ways to reach out and connect with Erin at Environments [22:51] Episode wrap-up and calls to action Notable Quotes:
Erin McDannald Website: https://www.environments.tech/ Instagram: https://www.instagram.com/environmentsbyle/?hl=en LinkedIn: https://www.linkedin.com/company/environments-by-le/ Facebook: https://www.facebook.com/environmentsbyLE/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 01 Aug 2024 | S6, E3: Maximizing Your Impact with Effective Trade Show Sales Strategies with Lauren Henley McKinnon | 00:39:48 | |
Did you know that trade shows can be your next big breakthrough in the interior design industry? These events serve as dynamic platforms for designers to display their latest creations, innovations, and trends to a captivated audience of potential buyers, collaborators, and industry influencers. Trade shows provide an unparalleled opportunity for designers to network, gain inspiration, and stay updated with the latest industry developments. By attending these events, you can present your products in a tactile and visually engaging environment, which is crucial for making a lasting impression on potential clients and partners. Participating in trade shows can be a strategic move to boost visibility, attract new business, and build strong relationships. In this episode, we discuss the importance of trade shows, how to make data-driven decisions at every touchpoint, and the secrets to success in luxury and commercial design with a special guest, Lauren Henley McKinnon. With over 20 years of experience in the architectural and interior design industry, Lauren has an impressive portfolio, having worked with industry giants like Williams Sonoma, Phillip Jeffries, Formica, and prominent commercial Steelcase dealerships. Her extensive experience spans countless luxury brands through showroom representation. As an expert in top sales performance, client services, and project management, Lauren is here to share invaluable insights on how to elevate and grow your brand. Ready to tune in?
Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Lauren Henley McKinnon [02:20] Lauren's journey in interior design and transition to consulting [03:44] What sparked Lauren's interest in sales and interior design [11:06] About Henley McKinnon Consulting and what they offer [15:18] Key essential steps for preparing for a trade show [22:25] Data-driven decisions for different tradeshow touchpoints [26:15] Innovative strategies to help you stand out in trade shows [33:26] The dos and don’t of trade show follow-up [37:04] Lauren's parting words on creativity and strategy [38:37] How to reach out and connect with Lauren [38:59] Wrap-up and end of the show Notable Quotes:
Let’s Connect: Lauren Henley McKinnon Website: https://www.henleymckinnon.com/ LinkedIn: https://www.linkedin.com/in/lahenleymckinnon/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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| 07 Jul 2022 | S2, E1: Why Your Marketing Budget Isn’t Leading to Specifications | 00:18:59 | |
In this kick-off of season two of the Thrive In Design podcast, Nicole Lashae Ben, CEO of Thrive In Design, dives into the reasons why your marketing budget isn't leading to specifications. So often, interior product companies think about increasing their marketing budgets to lead to more brand awareness. But, what happens when you have more eyes on your brand without a proper system in place to convert awareness to sales? In this episode, Nicole will share:
Learn more about Thrive In Design: Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>> Register for the next Thrive In Design live training here. | |||
| 12 Jan 2023 | S3, E2: How Interior Product Companies Can Build a Loyal Client Base | 00:15:53 | |
There are so many great ways to approach business development and sales as an interior product company. No matter the strategy, the foundation of it all should always be building a loyal client base. In this episode, Nicole shares three types of specifiers; once you understand that, you can create a strategy that converts them to your loyal clients.
The first category is your product advocates: the group of people that you have served well and have spec’d lots of your products. These enthusiasts become your product ambassadors, making your brand grow organically with a committed, loyal base. You can leverage these superfans to bring in 80% of your sales.
Join the conversation, learn more about the other categories, and learn which strategies help continuously grow your customer base. You will also learn practical ways to build your brand awareness, dominate a specification, and strategically stand out.
Let’s jump in!
Key Highlights from the Episode: [00:01] Episode intro [00:35] Today’s focus: Building a loyal client base [03:07] Vague advice Nicole has heard over the years [06:33] A better way to approach business development and sales [07:02] The 80/20 rule explained [08:28] How to effectively apply the 80/20 rule in interior product sales [09:46] Three categories of your designer clientele in building a loyal customer base [11:53] Leveraging your product advocates to bring in 80% of your sales [12:24] A quote from Pat Flynn [13:06] Practical ways to start creating your superfans [14:26] A quick recap of what we have discussed [15:01] Episode wrap-up and calls to action Notable Quotes
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/ Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 08 Aug 2024 | S6, E4: Revolutionizing Floor Covering with Innovation and Sustainability with Reade Palmer | 00:33:00 | |
When it comes to floor covering, innovation and quality are paramount. As the demand for aesthetically pleasing, sustainable, and durable flooring solutions grows, designers must stay ahead by understanding market trends and customer preferences. Embracing new materials and technologies, such as eco-friendly and recycled products, can set products apart in this competitive field. Building strong client relationships and maintaining a commitment to excellence and customer service are also essential for long-term success. By continuously evolving and adapting to the ever-changing landscape of interior design, you can establish yourself as a leader in the industry. In this episode, Reade Palmer shares his journey in the flooring industry, highlighting the importance of innovation and quality in floor covering and how understanding market trends and customer preferences has been crucial to his success. Reade Palmer is the founder and CEO of Hero Flooring. Reade began his career in the contract covering industry 24 years ago, gaining extensive experience across major markets, including Philadelphia, Washington DC, Miami, Los Angeles, and Las Vegas. In 2008, he founded Sustainable Services, a successful independent rep group in Florida. Building on this success, Reade launched Hero Flooring in 2015. Hero Flooring has quickly become a national brand known for its high-performance floor covering. The company is dedicated to providing innovative, sustainable, and durable flooring solutions for both residential and commercial spaces. With a focus on quality and performance, Hero Flooring products are designed to withstand heavy use while maintaining their aesthetic appeal. Under Reade's leadership, Hero Flooring has established itself as a trusted name in the industry, known for its commitment to excellence and customer service. Ready to tune in?
Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Reade Palmer [02:02] What drew Reade to interior products and how his journey has evolved [03:36] Reade notions of what floor covering was prior to getting into it [07:01] How Reade's diverse market experience shaped his product development [09:35] What inspired Reade's entrepreneurial journey [13:05] What Hero Flooring is all about and its innovative products [16:49] The Nike Grind partnership and its flooring differentiating factors [18:58] Using products that have recycled tires Vs. Nike Grind [21:07] Reade’s selling model and how it has benefited Hero Flooring [24:50] Reade’s innovation aimed to get designers excited about his brand [28:38] What next in the Hero Flooring product development pipeline [30:26] Reade’s advice to aspiring entrepreneurs in the flooring industry [31:24] Wrap-up and end of the show Notable Quotes:
Let’s Connect: Reade Palmer Website: https://heroflooring.com/ LinkedIn: https://www.linkedin.com/in/reade-palmer-ba20559/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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| 04 Aug 2022 | S2, E5: Behind A Magnetic Interior Design Business with Pamela Durkin | 00:28:34 | |
In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Pamela Durkin, Founder of Pamela Durkin Designs, discuss the business side of interior design. Design is powerful and Pamela wants designers to step into that power. After 30 years in the high-end design business, she is now helping other designers create a business they love through her In Demand Designer Program. She teaches them how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling. Her book, Elevate! can be found on Amazon. Over the course of her 30-year design career, Pamela has served as president of ASID Florida South Chapter and served on the Board of Architecture and Design in NJ. Currently, she lives in Naples, FL and in her spare time, loves spending time on the beach and learning new moves in her home dance studio. Listen in for a chance to learn about: - How to be Magnetic to your Perfect Future Client - Leveraging your Network to create multiple highly qualified opportunities - Techniques to Blow Potential Clients away before you're even hired
Guest: Pamela Durkin Email: pam@pamela-durkin.com | Instagram: @pameladurkin | Book: https://elevatethebook.com/ Learn more about Thrive In Design: Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>> Register for the next Thrive In Design live training here. | |||
| 10 Feb 2022 | S1,E6: Three Things Every Interior Product Company Needs To Consider | 00:19:42 | |
Today we have Nicole Lashae Ben, CEO of Thrive In Design, talking about the method she uses to help interior product companies implement modern sales strategies that get them noticed by more interior designers, get their products used in more projects, and systematically (and legally) steal business from their competitors. She’s sharing the top three things she hopes every interior product company starts to consider. If you’re trying to increase your brand awareness and revenue, while still staying relevant in a digital age, this episode is for you. Here’s what she shares:
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here. | |||
| 30 Jan 2025 | S7, E4: How Design-Centered Product Brands Can Elevate Their Visuals with Johnny Davis and Ken Lewis | 00:40:14 | |
Have you ever struggled to capture the true essence of your interior design products with words alone, feeling the need for something more? Visuals might be the solution you’re searching for. They are more than just decorative elements—they embody your brand’s story. While words convey messages, impactful visuals evoke emotions, spark imagination, and express what words often cannot. Whether it’s showcasing the elegance of a handcrafted piece or highlighting the practicality of a modern design, the right imagery creates lasting impressions and elevates your brand’s identity. For over 26 years, Johnny Davis of Johnny Davis Digital Solutions has been at the forefront of photography, color management, and retouching, transforming creative visions into reality. Renowned for their seamless concept-to-completion approach, Johnny and his team offer exceptional services in photography, videography, cinematography, and graphic imaging. Since 2010, they have proudly partnered with leading furniture brands, serving the North Carolina furniture industry with excellence. In this episode, we’ll explore how Johnny Davis and Ken Lewis merge artistry and technology to craft visually stunning results that elevate brand presence. We’ll also delve into their inspiring journey in the furniture industry and uncover valuable insights on how businesses can leverage creative digital solutions to stand out in today’s competitive market. Let’s dive in! Key Highlights from the Episode: [00:01] Episode intro with Ken Lewis & Johnny Davis of Johnny Davis Digital Solutions [01:54] The story behind Johnny Davis Digital Solution & what inspired its creation [04:01] How the team blends photography, videography,& graphic imaging skills with clients [09:20] Their ‘concept of completion’ business model and the entire process [17:58] Significant changes in the furniture & interior product industries over the decades [21:08] What CGI and AI is and the pros and cons of using them [23:40] Recommendations to improve your brand visuals [34:49] New and exciting things coming up in 2025 from Johnny Davis Digital Solutions [37:55] Best ways to connect, episode wrap-up, and calls to action Notable Quotes:
Company Website: https://www.johnnydavisphotography.com/ Ken Lewis LinkedIn: https://www.linkedin.com/in/ken-lewis-29901011a Johnny Davis LinkedIn: https://www.linkedin.com/in/johnny-davis-b2898129 Learn more about Thrive In Design:Website: https://www.jdavisdigital.com/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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| 18 Jan 2024 | S5, E2: AI Unveiled: Transforming the Landscape of Interior Design and Real Estate with Melissa Marsh | 00:36:00 | |
Integrating Artificial Intelligence (AI) into design and architecture marks a transformative leap into a future where innovation meets efficiency. AI's impact is profound, streamlining the design process by analyzing vast datasets, predicting trends, and generating design possibilities in a short amount of time. The evolution of AI and its effective integration into the design processes with clients requires intelligence as a foundation for processing accurate and relevant data. In this episode, Melissa Marsh shares more about AI, its intersection with real estate and interior design, and how they leverage it in their processes with clients. Melissa's pioneering work underscores the potential of AI, where data-driven insights guide decisions in crafting spaces that respond to aesthetic considerations and align with the needs and behaviors of the occupants. Melissa is the founder and executive director of PLASTARC, a social research workplace innovation in real estate strategy consultancy. Her work leverages the tools of social science and business strategy to help organizations make more data-driven and people-centric real estate decisions. Melissa combines quantitative and qualitative social science research with architecture expertise and is dedicated to shifting the metrics associated with the workplace from sq ft and inches to occupancy satisfaction and performance. This holistic approach enables PLASTARC to recommend evidence-based interventions that make the built environment more people-centric and responsive, promoting individual wellness and business success. Let's jump in!
Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Melissa Marsh [02:38] Melissa's journey in work experience design and change management [06:19] PLASTARC and how it serves real estate and collaborates with the design industry in its work [08:34] How Melissa collects data, contextualizes it, and makes it actionable for clients [12:17] Melissa's first introduction to the AI and her hesitant and excitement [17:12] How Melissa has been leveraging AI in her processes with client [21:01] Challenges with AI in the world of design and architecture [23:29] What you need to consider when it comes to ethics with AI [27:16] The evolution of AI and its intersection with real estate and interior design [32:02] Integrating AI in product design and personalization in mass customization [34:57] Episode wrap-up and calls to action Notable Quotes:
Website: https://plastarc.com/ LinkedIn: https://www.linkedin.com/in/melissaemarsh/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 02 Feb 2023 | S3, E5: Implementing Social Selling into Your Sales Strategy | 00:22:52 | |
Social selling is becoming an essential tool for sales and marketing professionals in the product industry. By understanding the fundamentals of social selling, sales professionals have access to a powerful resource that can help them reach potential customers on multiple platforms and nurture long-term customer loyalty.
Social selling is using a brand’s social media channel(s) to connect with prospects, develop and build connections, and build a pipeline of leads. This tactic can help businesses reach their sales targets. However, social selling is different from social media marketing and social media advertising. Social media marketing is the use of social media to sell or promote a brand, service or product. Social media advertising, on the other hand, is paid digital advertising.
Join this conversation with Nicole as we talk about how interior design product companies can start or continue to embrace the new normal through social selling. We will talk about what it is, why it is beneficial, and a few practical steps you can start to implement social selling into your sales strategy.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and what’s in for you today [01:38] A testimonial of The Ultimate Guide to A&D Sales [04:13] Objections to social selling by interior design sales rep [05:00] What social selling is not [05:44] What is social selling? [06:34] What qualifies as social media [08:21] How to use social media for social selling [10:48] Outdated sales tactics [11:18] Traditional selling vs social selling [13:11] Why is social selling important in 2023? [15:30] Social selling is an art that can be learned [18:41] The five, key steps of social selling [21:04] Episode wrap-up and calls to action Notable Quotes:
Resources Mentioned:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 27 Jan 2022 | S1,E4: Developing Interior Products In A Shifting Market with Traci Kloos | 00:24:33 | |
On today's episode, Nicole chats with Traci Kloos, the Vice President of Design and Development* for Koroseal Interior Products, about innovation and developing products in a shifting market. Traci has more than 25 years of design experience spanning both residential and commercial applications.
With a background in architecture and interior design, Traci began her career in residential design in the St. Louis, Missouri market. She joined Masco Corporation, on the KraftMaid Cabinetry brand team in 2000, as a member of their design services group. In her 14 tenure, Traci held positions as a Senior Designer, Design Manager and Senior Design Manager, where she and her team were responsible for all photography, PR, and trade show booth designs for the brand.
In 2009, she accepted a role as Senior Product Designer on the Masco Cabinetry team where she focused on color development, trend analysis and all new product design introductions for the KraftMaid brand. She went on to join Tarkett North America as a Senior Design Manager before expanding into the Director of Design Marketing role in 2017.
In her 7+ years at Tarkett, Traci, and her team, led initiatives that connected design to the sales organization and customers through visual storytelling. She also tracked market shifts that drove color and style direction for the brand.
Traci joined the Koroseal Interior Products team in June of 2021, where she leads design and development for all manufactured wallcovering.
*NOTE: This episode mentions that Traci is the General Manager of Design and Development at Koroseal. She was recently promoted to Vice President. *** Follow Koroseal:
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign Register for the next Thrive In Design live training here. | |||
| 22 Feb 2024 | S5, E7: Crafting Your Brand Story: The Power of Storytelling | 00:28:27 | |
What is the story behind your interior product brand, and do you know why it is important to your audience? Every brand has a story to tell, and understanding and articulating your brand story is crucial for connecting with your audience on a deeper level. Brand storytelling is the key to cutting through the noise in a crowded marketplace, where distractions abound and attention spans are fleeting. Your brand story, whether conveyed online or in person, serves as a beacon, guiding customers through the clutter and leaving a lasting impression. Whether it's the humble beginnings of your brand story, the solutions and value you offer, or the vision for the future, making it compelling, relevant, and unforgettable can help you build a loyal customer base and distinguish yourself from the competition, regardless of your style. In this episode, your host, Nicole, shares more on brand storytelling in interior product design to help you create a compelling brand story that will not only differentiate your brand from its competitors but also help you cut through the noise. Let's dive in!
Key Highlights from the Episode: [00:01] Intro and what’s in for you in this episode [03:43] Nicoles’s story and elevator pitch for her brand [05:01] Why you need to get clear on your story and how you share it [08:30] Storytelling and why it is relevant to your interior product design [10:24] 3 storytelling strategies to maximize visibility, profit, and impact [17:49] 3 things to prioritize when telling your brand story [18:47] Storytelling key points from The Art Of The Tale [23:03] Lessons from a Mirror Company on the importance of storytelling [26:02] Your season 5 first homework on your brand storytelling [27:44] Wrap-up and end of the shoe Notable Quotes:
Resources Mentioned 3 Reasons Why Brand Storytelling Is The Future of Marketing: Forbes Article: https://www.forbes.com/sites/celinnedacosta/2019/01/31/3-reasons-why-brand-storytelling-is-the-future-of-marketing/?sh=2019e4c455ff The Art Of The Tale by Steven James: https://www.amazon.com/Art-Tale-Audience-Organization-Storytelling/dp/1400233119 Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 24 Mar 2022 | S1,E12: #DESIGNCHAT: Spec’ing Products Based On Environmental Psychology with Deon Bent | 00:33:36 | |
Today, we have Deon Bent, who is an interior designer and owner of Noed Interiors. Her firm is a design haven that focuses on the environmental psychology aspect of design as well as curating a unique space for every client.
After obtaining her BFA in Interior Design from the Art Institute, traveling the world, and experiencing other cultures, Deon quickly realized the need for a design service that focused on fostering an in-depth relationship with the client and developing an understanding of their relationship to space before beginning the design process.
*** Get in touch with Deon Bent, Principal Designer of Noed Interiors Instagram: @noedinteriors
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>> Register for the next Thrive In Design live training here. <<< | |||
| 25 Jan 2024 | S5, E3: AI Experimentation and Why You Still Need Help with Your Sales Strategy | 00:22:38 | |
AI is an amazing revolution for the interior design industry. The old ways of doing things are long gone, and embracing this new normal is inevitable. Interior product companies that have integrated AI are making massive strides, but they don't merely ask for ideas and implement them blindly. This is because AI will only provide generic strategies and ideas based on the general industry, not your specific product company or location, as we shall demonstrate in this episode. You will realize that you cannot entirely rely on Artificial Intelligence without practical consultancy and coaching. Since we all know that customer experience determines the success or failure of an interior product design company and its designers, we will use the showroom experience to ask CHATGPT to provide us with online and offline strategies and tips for improvement. Are you curious to see the magic? Hit that play button now!
Key Highlights from the Episode: [00:01] Episode intro and why you need to listen to the episode with Melissa Marsh [02:37] Why using AI is becoming inevitable in what we do [04:35] CHATGPT experimentation on ways to improve customer experience [06:15] The 5 touch points for an exemplary customer experience [10:02] CHATGPT prompt [12:41] Offline strategies that ChatGPT shares [14:12] Weaknesses in those AI recommendations [15:27] Online strategies provided by AI from the experimentation [19:28] The missing pieces in the CHATGPT response [20:26] How to fix the shortcomings with Thrive in Design consultancy [21:40] Episode wrap-up and calls to action Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 01 Feb 2024 | S5, E4: Designing a Better Tomorrow: A Conversation on Sustainable Practices with Sarah Enaharo | 00:24:10 | |
Integrating sustainability in the design industry is not merely a trend but a fundamental shift towards responsible and conscious practices. Design, at its core, influences how we interact with the world, and incorporating sustainable principles into this process is the key to a positive environmental and social impact. From material selection to production processes, designers play a crucial role in shaping a more sustainable future. Beyond reducing environmental impact, sustainable design also encompasses social responsibility, sustainable labor practices, and promoting diversity and inclusion. In this episode, Sarah shares her journey and passion for sustainability, sustainable sourcing, renewable energy, the link between social impact and sustainability, and the future of sustainability in the design industry to help us enhance our resilience and efforts in sustainability. Sarah is the Global Sustainability Director at Milliken, where she plays a pivotal role in catalyzing transformative change by integrating sustainability into operations spanning industrial, manufacturing, NGO, and government sectors. With a keen focus on mitigating risks and fostering cross-functional collaboration, Sarah excels in building strategic relationships with senior leadership and partners to drive Environmental, Social, and Governance (ESG) performance. Her passion lies in reshaping perspectives on material inputs and advocating sustainable and responsible agendas for manufactured products. Let's jump in!
Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Sarah Enaharo [01:51] What inspired Sarah to pursue a career in sustainability [03:48] Sarah’s day-to-day role as a Global sustainability director at Milliken [04:37] Transparency and material health trends and technology [06:28] Breaking down and implementing sustainability in interior design [08:48] What sustainable sourcing is in an organization [10:18] Renewable energy and how it’s linked to sustainable sourcing [12:08] How sustainability promotes justice and social impact [15:18] How we can incorporate sustainability into our processes [17:07] Blindspots interior product companies have when integrating sustainability [19:48] Adopting sustainability into your processes and turning it into profitability [20:56] Sarah’s hopes for sustainability in the design industry now and in the future [23:08] Where to learn more about Sarah and Milliken's sustainability efforts [23:18] Episode wrap-up and calls to action Notable Quotes:
Milliken CSR report: https://www.milliken.com/en-us/sustainability/reporting Connect with SarahLinkedIn: https://www.linkedin.com/in/sarah-robinson-enaharo-msc-755b9113/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 14 Mar 2024 | S5, E10: Elevating Your Interior Product Presentations: Tactical Approaches for Success | 00:20:25 | |
In order for your interior product brand to achieve success, there needs to be five main areas of focus. These areas, known as touchpoints, include your showroom, firm library presence, events, product presentation, and the role of your sales representatives. Product presentations are particularly crucial because they distinguish your products from others in the market. Revamping your product presentation is crucial for interior product companies as it directly impacts their ability to stand out in a competitive market and attract clients. With design trends evolving rapidly and consumer preferences shifting, presenting products in a fresh and compelling way is essential for staying relevant and appealing to target audiences. Additionally, an innovative and visually engaging product presentation can effectively communicate the value and unique features of each product, ultimately increasing client interest and driving sales. In today's dynamic design landscape, investing in the revamp of product presentations is not just beneficial—it's imperative for companies looking to thrive and succeed in the industry. Nicole will share practical tips for improving your product presentations in this episode. She will discuss how you can use ChatGPT to generate various online and offline product presentation ideas. However, it is important to use these ideas cautiously because they are generic. You will need to adapt them to fit your business's specific needs. Thrive In Design is available to help you if you are struggling with strategies. Let's jump in!
Key Highlights from the Episode: [00:01] Episode intro and a bit about our previous discussions of the season [02:28] The 5 touch points your interior product brand should focus on [03:01] The product presentation and it’s hidden magic [04:30] Using ChatGPT for ideas on online product presentations [08:02] Visual storytelling to ensure your presentation follows a visual flow [08:55] Utilize multimedia such as product demos, virtual tours, and customer reviews [10:38] Tailoring your story to resonate with your online audience [11:47] Creating consistent branding [12:33] Offline product presentation ideas and how they differ from online [15:32] A case study on the power of effective product presentation [17:50] Indicators that you need help with product presentations [18:46] Episode wrap-up and calls to action Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 06 Jan 2022 | S1,E1: The Inspiration Behind Thrive In Design | 00:22:34 | |
On the first episode, Nicole Lashae Ben, CEO of Thrive In Design, shares a little about her journey in the interior design industry, how Thrive In Design came about, and the methodology that she uses to help interior product companies increase their brand awareness and revenue.
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
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| 20 Jan 2022 | S1,E3: Considering The Designer’s Experience During Specification with Nicola Casale | 00:25:54 | |
On today's episode, we have Nicola Casale as a guest on the show. An accomplished interior designer, organizational leader and executive, Nicola Casale is the Vice President of Yellow Goat Design (YGD), an award-winning lighting and architectural design company.
Nicola has contributed to the growth and expansion of YGD’s North American division and launched the west coast branch in 2018.
Nicola and Nicole, CEO of Thrive In Design, discuss some great topics including:
***
Learn more about Yellow Goat Design Instagram - @yellowgoatdesign Linkedin – Yellow Goat Design Pinterest – @yellowgoat Twitter - @yellowgoatdsgn Facebook - @yellowgoatdesignlighting
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
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| 24 Feb 2022 | S1,E8: Using Design Thinking To Yield Innovation with Chris Stulpin | 00:27:47 | |
On today's episode, Nicole Lashae Ben and Chris Stulpin dive into the topic of design thinking and how interior product companies can use it to yield innovative products, services, and strategies. Chris Stulpin is the former Chief Creative Officer for Tarkett North America, a division of Tarkett. In this role, Chris led the design, product management, marketing and project management teams, driving the company’s innovation roadmap and customer experience journey. Currently, Chris works closely with the architecture and design community, IIDA and consults to many leading manufacturers. As a leader of Design Thinking initiatives, Chris completed studies at the Paris School of Architecture’s D School. He also completed studies in innovation at the London Business School. His education has been the foundation of leading executive leadership teams in Design Thinking fundamentals. Chris is a member of thought-leadership communities including the Design Futures Council, IIDA Industry Roundtable and Trend Union. Chiris has even had the pleasure of designing ad campaigns for Barney’s NY and Giorgio Armani. Hear Nicole and Chris discuss:
*** Connect with Chris Stulpin Email: cdstulpin@icloud.com | Instagram: @cdstulpin | LinkedIn: @christopherstulpin
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign Register for the next Thrive In Design live training here. | |||
| 03 Feb 2022 | S1,E5: Innovative Sales Strategies for Contract Furniture with Peter Kesaris | 00:23:49 | |
On today's episode we have Peter Kesaris as a guest to discuss the past, present, and future of the contract furniture industry. Peter has spent the past 8 years in the interior products industry in the New York, California and Canadian Markets. He started his career in lighting and window treatments. Then, he shifted over to the contract furniture business working at both the dealer and manufacturer level.
Today, as the Director of Sales for Insidesource, Peter focuses on new business development and serves as the main point of contact for both clients and design firms. Peter also is active in industry organizations like Corenet, IFMA, and currently sits as the Chair of the IIDA NY Mentorship committee.
***
Guest: Peter Kesaris, Director of Sales, Insidesource
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign Register for the next Thrive In Design live training here. | |||
| 16 Feb 2023 | S3, E7: Integrating Digital Experiences with Designers (And it’s not Zoom) | 00:23:36 | |
If you haven’t listened to the last few episodes, we’ve been talking about all things social selling and how you can leverage it as an interior product company. We also discussed specific social selling campaigns that led to a few successes. Today’s episode is about digital experiences and the touch points to focus on to keep designers engaged on their journey with your brand. We discuss everything from coming to the trade show booth, touching the fabric, leaving with the fabric, and going on their merry way. One of the major concerns regarding social selling is designers rejecting digital experiences or their initial thoughts of digital experiences: ZOOM MEETINGS. So, if designers are “zoomed out,” is there any other strategy that you can use? Recently, Nicole, CEO of Thrive In Design, talked with a few designers who had these sentiments and came up with strategies to help you with social selling, digital-physical experiences, and engaging people in a unique and innovative way. Join this conversation with your host, Nicole, as she shares three things you should focus on to integrate digital experiences with your designers to level up your social selling, social engagements, and customer journey in a 360 perspective. Learn how to leverage the tools out there and those yet to exist to stand out and engage designers before they come to your trading show booth, while they are there, and even after.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and what’s in for you today [01:15] Social selling and a recap of what we discussed in episodes 5&6 [01:50] The Ultimate Guide to A&D sales, 90 days planner [04:12] 3 things to focus on to integrate digital experiences with designers [05:21] Messaging [10:39] Digital tools [17:16] Reimagining in-real-life experiences [21:30] Quick recap [22:29] Episode wrap-up and calls to action Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 18 Jul 2024 | S6, E1: 2024 Trade Show Trends: Creating Memorable Experiences for Designers with Nicole Lashae Ben | 00:31:05 | |
We are so excited to kick off Season 6 of this podcast! This is a solo episode led by Nicole Lashae Ben, the founder of Thrive In Design. She is sharing insights from her tradeshow explorations in 2024 so far. Are you looking to stand out at your next trade show by creating an engaging and memorable experience for your audience? Every successful interior product brand understands the power of effective brand storytelling, collaborating with artists and designers, and establishing signature events both within and outside the trade show. Attracting and leaving a lasting impression on designers is not just about having a visually appealing booth; it's about creating a unique in-booth or exclusive out-of-conference experience. In addition, by integrating diverse artistic perspectives, you can create a dynamic and immersive experience that sets your brand apart and ensures your presence is unforgettable. In this episode, we discuss the latest updates on Thrive In Design, what to expect in Season 6, and three strategies that successful interior product companies are implementing that every brand should adopt. Tune in to discover how these tactics can help you elevate your brand, make a lasting impression, and stay ahead of the competition.
Key Highlights from the Episode: [00:01] Introduction to the show [01:21] Exciting Updates and Achievements at Thrive In Design [07:56] Season 6 Sneak Peek: What to Expect [09:18] Three Strategy Trends for Manufacturers [10:56] #Artist and Designer Collaborations in Product Development [12:38] How Two Brands Are Excelling with Artist Collaborations [18:13] #Effective Brand Storytelling in a Trade Show Booth [20:56] What Brands Are Doing in Storytelling to Stand Out [23:06] #In-Booth and Out-of-Conference Events [28:31] A Quick Recap of the Show [30:12] Wrap Up and End of the Show Notable Quotes:
Let’s Connect: Resources Mentioned Season 5 Episode 7; https://thriveindesign.podbean.com/e/s5-e7/ Season 5 Episode 9: https://thriveindesign.podbean.com/e/s5-e9/ Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 17 Mar 2022 | S1,E11: How Color Influences Product Development with Peggy Van Allen | 00:20:21 | |
Today is going to be an exciting conversation about color. We have Peggy Van Allen as a guest. Peggy is the President of Color Marketing Group, which is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products; she is also a designer and color anthropologist.
Peggy’s educational background in graphic design has been the foundation for a very interesting career. She’s been able to do trend research, visual merchandising, and color palette development. Peggy’s unique skill set allows her to visually communicate the complexities of color in a way that is both inspirational and educational for her company Colorfuel.
Peggy is motivated to de-mystify color while keeping the magic so that her clients can go to market with the right color at the right time.
***
Guest: Peggy Van Allen Color Marketing Group: https://colormarketing.org/ | Color Fuel: https://www.color-fuel.com/
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>>Register for the next Thrive In Design live training here. <<<
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| 23 Jan 2025 | S7, E3: Building a Timeless Brand with Bespoke Photography and Visual Narratives with Tori Sikemma | 00:34:30 | |
Imagine the first time a potential client encounters your work—not through a conversation or a handshake, but through a single image. That image holds the power to captivate, inspire, and tell a story that words alone often cannot. For designers, visual storytelling isn’t just a tool; it’s the bridge between their creative vision and how the world perceives it. By crafting a compelling visual narrative that reflects the essence of a space, a brand, or a project, you create an emotional connection, build trust, and establish a unique identity. Every design has a story waiting to be told, and through the lens of photography, those stories come alive, resonating deeply and leaving a lasting impact. In today’s episode, Tori Sikkema shares her inspiring journey as a visual storyteller, her passion for connecting with creatives, and her unique approach to bespoke photography. We dive into how she helps designers and entrepreneurs build stronger brand identities through compelling imagery, providing you with actionable tools and inspiration to transform your brand through visual storytelling. Tori is a bespoke interior, architectural, and celebrity photographer whose work radiates the timeless elegance of Hollywood glamour. She doesn’t just take photos—she creates stunning visual narratives that elevate design projects and bring brands to life with a unique blend of artistry and storytelling. Featured in Architectural Digest, Lux, Aspire, House Beautiful, and Good Housekeeping, Tori’s award-winning photography has made waves in the design industry. She is also the dynamic host of The Brand Lift Podcast, where she shares branding, marketing, and business insights for creatives.
Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Tori Sikkema [02:32] Tori’s journey into Bespoke Interior and Architectural photography [06:02] Travel and Hollywood: How storytelling inspires Tori’s work [08:18] Workflow: Creating a process that is consistent and repeatable [10:22] Tips on how to tell the story of a design through photography [12:49] How visual narratives build trust and connection with potential clients [14:56] Tori’s most favorite project’s storytelling, branding, and vision alignment [20:07] How to use storyboard and shortlist to aid visual storytelling [22:59] What it takes to tell a story, attract a client, and get a sale [24:27] Tori’s branding and marketing tips for launches [29:11] The parallels between photography and podcasting [31:03] What’s next for Tori and how she hopes to continue inspiring creatives [32:32] How to reach out, connect, or learn more about Tori Notable Quotes:
Connect with Tori Sikkema:
Learn more about Thrive In Design:
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps | |||
| 11 Aug 2022 | S2, E6: Mastering Sales Planning | 00:20:42 | |
There has been one common theme this season: relationship building and its tie into sales planning for architecture and design representatives. In this episode, Nicole Lashae Ben, CEO of Thrive In Design, dives deeper into this topic. Nicole spent a decade as a brand representative for interior product companies. During her career, she developed and implemented human-centered sales strategies that led to her earning over two dozen sales awards. Nicole is super excited and passionate about today's topic. She'll be sharing her five best practices when it comes to sales planning, which she beleives every interior product company should be thinking about as they are equipping their teams for success. Learn more about Thrive In Design: Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>> Register for the next Thrive In Design live training here. | |||
| 28 Jul 2023 | S4, E4: AI Tools for A&D Reps: Increasing Productivity | 00:20:42 | |
As an A&D (Architecture and Design) sales representative, your role involves understanding the design process from a unique perspective. You must understand the nuances of aesthetics, functionality, and client preferences each day. Leveraging AI can significantly enhance your days’ outcomes by empowering you to be more productive and appear in the market with a more profound impact. AI tools like Chat GPT and Crystal Knows serve as game-changer, allowing you to expedite vital information that can enhance your marketing and prospecting. With the ability to process data and generate information in seconds, AI enables you to address customer queries, provide design recommendations, and offer personalized solutions promptly and efficiently. Embracing AI in your sales process can be a strategic advantage, optimizing your overall productivity and success in the competitive A&D sales industry.
In this episode, your host, Nicole, shares more about AI that are helpful for any architecture and design sales representative. Tune in and learn how you can leverage these five tools to enhance your creative process and create an amazing customer experience.
Tune in?
Key Highlights from the Episode: [00:01] Episode intro and what in for you in today’s show [02:03] Nicole's experience as an A&D sales rep and what she believes reps desperately need [04:21] How to A.C.E. the customer journey to provide an amazing experience [06:10] AI tools that A&D sales reps can use to better their sales and creative processes [07:42] Ways to use ChatGPT as an A&D sales rep [11:30] AI tool, Crystal Knows and four other tools, and how to use it as a rep to prospect [16:22] Wrap-up and end of the show Notable Quotes:
Website: ai.thriveindesign.co Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
| |||
| 17 Aug 2023 | S4, E7: REPLAY: How To Work With Thrive In Design + Nicole Lashae Ben | 00:20:20 | |
Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales.
Nicole started as an Architectural Sales Representative in the New York City design market. When tasked with a sales goal each year, she always started positioning products the traditional way... making contact with design firms, presenting products, landing a spec, and following the spec until the sale was processed.
Join this conversation and learn more about her journey, how she has progressed and how she can take your interior product company to the next level. Get reintroduced to A.C.E The Journey, her proprietary research method, and the four ways you can work with Thrive In Design.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and what’s in for you today [01:15] Something disturbing that has happened in Nicole’s company [04:27] The mission of Thrive In Design [06:15] Our clientele [08:21] How Thrive In Design can best serve you [08:45] A.C.E The Journey - Our Proprietary Method [10:17] Our four core service offerings [10:35] Customer journey audit and strategic planning [13:27] Leveraging social selling in interior design [17:50] Speaking engagement opportunities [19:01] Quick recap Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 15 Feb 2024 | S5, E6: From Ordinary to Extraordinary: Mastering Outdoor Design with Steve Griggs | 00:22:42 | |
Creative design is the cornerstone of creating outdoor experiences that leave a lasting impression by elevating ordinary spaces into extraordinary works of art. Drawing inspiration from the ambiance and fostering creative collaboration allows each space's unique characteristics to guide our design journey. Collaboration in outdoor design is pivotal as it enables us to blend individual visions, technical know-how, and creative flair to breathe life into outdoor spaces. This not only enhances innovation but also ensures that the final design reflects the desires and needs of the people who will inhabit and enjoy the space in the long run. In this episode, Steve Griggs from Steve Griggs Designs shares more about outdoor design, how to elevate your creative design game, and the principles of turning ordinary spaces into extraordinary art. Steve at Griggs extends beyond his design prowess. He is a two-time recipient of the Inc. 5000 Award, a testament to his passion, dedication, and impact. He started with the wheelbarrow, working tirelessly to build his business from the ground up. Today, Steve is the go-to expert for landscape design, swimming pools, and outdoor entertaining spaces. One of Steve’s remarkable qualities is his approach to design. He doesn’t impose cookie-cutter designs. Instead, he collaborates closely with clients to understand their unique vision. His work extends beyond traditional landscaping to reinventing and renovating urban spaces and designing luxury homes and communities. As the best-selling author of "Straight Dirt: New York City's Premier Designer Tells It Like It Is," he shares insider secrets of working effectively with landscape designers and contractors. Let's jump in!
Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Steve Griggs [03:10] Steve’s passions and journey in becoming a premier landscape designer [04:41] How being in the public eye influenced Steve’s designs and projects [05:50] Steve’s design process and how it’s different from what is on TV [07:01] Things Steve has to get his clients to understand in the design process [08:00] Key principles of turning ordinary spaces into extraordinary works of art [10:50] How Steve approaches collaboration in his design process [13:02] Timely elements that Steve incorporates in his design and how he balances [13:44] Projects Steve has worked on in his 40 years career [14:34] Steve’s most memorable projects that posed unique challenges and how he overcame [16:20] Misconception Steve has encountered in landscape and design [17:57] How Steve integrates environment-friendly practices and materials in his projects [20:03] Steve’s advice to aspiring designers looking to build successful careers in business [21:46] How to reach out and connect with Steve [22:03] Episode wrap-up and calls to action Notable Quotes:
Steve Griggs’s Books: https://www.amazon.com/Straight-Dirt-Premier-Landscape-Designer/dp/1948261073 Connect with Steve GriggsWebsite: https://stevegriggsdesign.com/ Instagram: https://www.instagram.com/stevegriggsdesign/?hl=en LinkedIn: https://www.linkedin.com/public-profile/in/stevegriggsdesign/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 11 Jan 2024 | S5, E1: Thrive in Design: Unveiling Season 5 - Celebrating 5 Years of Innovation and Insights in the Interior Design World | 00:21:19 | |
Welcome to Season 5 of Thrive in Design! As we celebrate this milestone, we delve into some of the hot topics covered in Season 4. AI and sustainability were our main focus in 2023 within the interior design sphere, and their significance will only grow in 2024. Interior designers often express concerns about AI replacing their creativity and altering various roles in the industry. However, from our previous conversations and this season's discussions, you'll come to realize that AI is not something to fear but rather something you can embrace, regardless of your role in the industry. In the realm of sustainability, we will explore how it integrates into your process of enhancing brand awareness and revenue for your interior product company. Additionally, we'll discuss key considerations for 2024 and beyond. To add an engaging element, we'll incorporate storytelling into the mix, demonstrating its relevance to the success of your interior design business concerning both AI and sustainability. Are you ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and what’s in for you today [02:22] How Thrive in Design started [02:59] How it started in 2019 as Nicole Lashae Consulting LLC [04:24] Setting out to reach the market [05:12] Leaving the interior design and the first virtual summit [08:48] The Covid-19 ‘aha’ moment & opportunities that rebirthed the love for interior design [12:57] Prevalent challenges in the interior design that Nicole leveraged on [14:08] How generational gaps affect the design process and specifications [15:49] 2021 rebranding into Thrive in Design and what the focus has been [17:10] What to expect in season 5 [19:47] Episode wrap-up and calls to action Notable Quotes:
Resources Mentioned:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 06 Mar 2023 | S3, E9: How To Work With Thrive In Design + Nicole Lashae Ben | 00:20:20 | |
Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales.
Nicole started as an Architectural Sales Representative in the New York City design market. When tasked with a sales goal each year, she always started positioning products the traditional way... making contact with design firms, presenting products, landing a spec, and following the spec until the sale was processed.
Join this conversation and learn more about her journey, how she has progressed and how she can take your interior product company to the next level. Get reintroduced to A.C.E The Journey, her proprietary research method, and the four ways you can work with Thrive In Design.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and what’s in for you today [01:15] Something disturbing that has happened in Nicole’s company [04:27] The mission of Thrive In Design [06:15] Our clientele [08:21] How Thrive In Design can best serve you [08:45] A.C.E The Journey - Our Proprietary Method [10:17] Our four core service offerings [10:35] Customer journey audit and strategic planning [13:27] Leveraging social selling in interior design [17:50] Speaking engagement opportunities [19:01] Quick recap Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 20 Jul 2023 | S4, E3: Transforming Design Using AI with JinJa Birkenbeuel | 00:34:25 | |
In today's digital age, using AI is a game-changer for designers. AI tools like Chat GPT and Google’s BARD can help you develop amazing design ideas. These tools combine human imagination with AI's smarts to create groundbreaking inspiration. Whether new to design or a pro, AI lets you push the boundaries of creativity. Join this conversation with JinJa Birkenbeuel and learn how to unlock your imagination with the endless possibilities of AI.
JinJa Birkenbeuel is a highly accomplished serial entrepreneur and visionary leader, currently serving as CEO of Birk Creative. With over 20 years of experience, she is recognized as an award-winning strategist, technologist, and creative executive. JinJa's expertise extends to enterprise brand strategy, creative development, visual identity systems, and the implementation of customer and talent acquisition strategies through social and digital media.
Featured in Fast Company Magazine and Forbes Magazine, she is a trusted thought leader who has played a pivotal role as a collaborating architect of the renowned Google Digital Coaches program, acquired by Grow With Google. JinJa's unwavering commitment to excellence drives innovation and empowers organizations to thrive in today's competitive business landscape.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and a quick bio of today’s guest: JinJa Birkenbeuel [02:28] What inspired JinJa to start Birk Creative [06:18] The types of companies JinJa’s agency helps [09:12] Why JinJa is AI obsessed [14:00] Common challenges with the AI [17:22] Contrast between Google’s BARD and Chat GPT [23:06] JinJa’s design process and the integration of AI platforms [28:38] JinJa’s predictions on the future of AI [32:44] The best ways to reach out and connect with JinJa Birkenbeuel [33:32] Episode wrap-up and calls to action Notable Quotes:
JinJa Birkenbeuel Website: https://www.birkcreative.com Instagram: https://www.instagram.com/birkcreative/ LinkedIn: https://www.linkedin.com/in/birkcreative/ Linktr.ee: https://linktr.ee/birkcreative Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 29 Feb 2024 | S5, E8: Elevate and Master Your Narrative to Boost Revenue with Ericka Saurit | 00:47:02 | |
People remember how you made them feel, not just what you sold. This means they will remember your brand beyond the transaction. However, a brand is not just a logo or website color. It is the emotional experience people have with your business. But how do you create a memorable experience? How do you make clients feel the emotions and choose your brand repeatedly? To do this, you must consider storytelling and shift from a business mindset to a brand mentality. Ericka Saurit, who joins us in today’s episode, emphasizes the power of storytelling in building a brand. She highlights that you must clearly explain your offer and consistently tell your clients why they should choose you over others. In this episode, you will learn the strategies and skills that make your story stand out and emotionally connect with clients. Ericka Saurit is the Founder of Saurit Creative and the Marketing School for Creatives. As a designer and marketer, she has witnessed the transformative power of compelling storytelling across businesses of varying scales, from design firms and manufacturers to global tech companies and burgeoning D2C startups. Ericka has observed firsthand how brands with a clear and concise narrative consistently outshine their competitors with inconsistent messaging. Let's jump in!
Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Ericka Saurit [02:30] Ericka’s backstory and journey into interior design [08:05] The shift from college to your interior design sweet spot [09:46] How she has been able to merge her passions and storytelling strategies [14:00] The difference between being a brand vs. a business [18:55] The E3 brand marketing framework to make your clients come back [28:22] Interior designers Ericka has worked with to grow their business with storytelling [33:27] Some of the memorable projects Ericka has worked with clients [36:53] How Ericka practically communicates with her clients [40:07] How she keeps on trend with the changing business landscapes and technology [42:33] What she’s currently working on at her company: Marketing School for Creatives [45:42] Other best ways to connect with Ericka [46:20] Episode wrap-up and calls to action Notable Quotes:
Website: https://sauritcreative.com/ Educational Website: https://www.marketingschoolforcreatives.com/ Instagram: https://www.instagram.com/sauritcreative/ LinkedIn: https://www.linkedin.com/company/saurit-creative Facebook: https://www.facebook.com/SauritCreative/ Pinterest: https://www.pinterest.com/SauritCreative/ Brand Audit: https://marketingschoolforcreatives.mykajabi.com/brand-audit Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 06 Jul 2023 | S4, E1: Embracing AI in Interior Design: Overcoming Fear and Harnessing Potential | 00:22:24 | |
AI has found its way into interior design, revolutionizing the way designers visualize and present their ideas. Despite the fears, it’s becoming clear through experiences that AI is not a threat, but rather a tool that can augment your skills and creativity in many areas of the interior design industry. Integrating AI in interior design and design sales can increase productivity, improve accuracy, and enhance client engagement. However, you have to overcome your fears and reservations to leverage AI’s potential. We believe that it can be a supplemental tool to make your work easier and increase your speed as a professional in the industry. By embracing AI and staying abreast of its advancements, you can harness its capabilities to create stunning and innovative spaces as a designer and amazing experiences as a manufacturer to make the specification process easier and more enjoyable.
In this episode, Nicole shed light on AI's positive impact on interior design. Through her experience and conversations with designers and interior product manufacturers, she has witnessed AI making its way into interior design platforms, product designs, and sales processes. By sharing these insights, Nicole aims to help you become more confident in embracing and integrating AI into your daily processes.
Ready to tune in?
Key Highlights from the Episode: [00:01] Episode intro and a bit about Thrive In Design [03:24] Season 4 focus theme, Artificial intelligence (AI) and sustainability [06:16] The definition of AI [09:46] Using Chat GPT/AI in interior design and Nicole’s experience [14:03] Thinking about AI integration in three different ways: now, near, and far [16:35] How AI is coming up in interior design platforms [19:07] The fear of AI and why it’s not here to take your place [21:10] Episode wrap-up and calls to action Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 03 Aug 2023 | S4, E5: Restaurant Design through the Lens of Technology and Sustainability with Robert Ancill | 00:30:53 | |
Interior designers are vital in shaping how we experience and interact with the built environment. By embracing technology and sustainability, they can create innovative spaces that look aesthetically pleasing and prioritize environmental consciousness. Join this conversation with Robert Ancill and learn more.
Robert Ancill shares how his passion for positively impacting people's lives through their living spaces led him to pursue a career in interior design. He founded TNI Design, a design agency that creates beautiful interior and architectural designs for homes and businesses. With restaurant design as one of his specialties, he highlights the impact of technology on this industry and provides a glimpse into the future of interior design.
Additionally, he emphasizes the significance of sustainability in interior design and how it can revolutionize the field. Designers can prioritize beauty and responsibility by using eco-friendly materials and creating energy-efficient spaces.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and a quick bio of today’s guest: Robert Ancill [01:43] What inspired Robert to pursue a career in design [05:58] The birth of Robert’s brainchild; TNI Design [09:50] The importance of a defined methodology in approaching design projects [11:39] Why mood boards are no longer necessary in interior design [12:42] How Robert has witnessed the evolution of restaurant design [16:40] How different clients are embracing sustainability in their designs [19:27] Integrating Technology in interior design and Its Future [23:11] How AI will disrupt interior design [24:22] How product manufacturers can support interior designers [26:50] New and exciting things that Robert is working on [29:48] The best ways to reach out and connect with Robert Ancill [30:06] Episode wrap-up and calls to action Notable Quotes:
Robert Ancill Website: https://www.tnidesign.com/ Instagram: https://www.instagram.com/tnidesign/ LinkedIn: https://www.linkedin.com/in/robertancill/ Twitter: https://twitter.com/thenextidea Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 03 Mar 2022 | S1,E9: Top Resources A&D Sales Reps Need To Succeed | 00:25:30 | |
Our guest today is Sasha Denisov, who is currently a Senior Sales Representative at Luton.
After graduating with her Bachelor of Fine Arts in Interior Design from Syracuse University in 2012, Sasha leaped into a career in the design and construction industry. In her current role at Lutron, her focus is on driving sales within the home automation market. Based in Toronto, Canada, Sasha works closely with the A&D community, builders, and contractors to offer lighting solutions in luxury residences.
In this conversation, Nicole and Sasha discuss:
*** Get in touch with Sasha Denisov Instagram: @_sashadenisov or @lutrontoronto | LinkedIn: https://www.linkedin.com/in/sashadenisov/
Learn more about Thrive In Design: Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>Register for the next Thrive In Design live training here. | |||
| 25 Jul 2024 | S6, E2: Fad or Trend? Strategies for Successful Interior Product Development with Stacy Garcia | 00:40:01 | |
When starting a new interior product development process, knowing what colors and trends are happening is crucial. This ensures that the products and experiences you bring to market resonate with consumer preferences and generate maximum value. Staying up-to-date with current trends allows you to create designs that feel contemporary and relevant, meeting the aesthetic and functional demands of today's market. Colors play a significant role in influencing consumer emotions and decisions, making it essential to choose palettes that align with prevailing tastes and themes. In this episode, Stacy Garcia shares tips on innovative forward-thinking, the difference between a fad and a trend in interior product development, and strategies for incorporating the latest trends and colors to enhance the appeal and marketability of your products, capture consumer interest, and drive sales. Stacy is a successful serial entrepreneur and founder of LebaTex, a distinctive commercial textile supplier, and Stacy Garcia Design Studio, a product design and licensing firm. With her established brands—Stacy Garcia New York, Stacy Garcia Blue Label, Stay By Stacy Garcia, and Stacy Garcia Home—this internationally renowned designer has partnered with some of the world's leading manufacturers to create products that span from floor to ceiling for resorts, hotels, and homes all over the world. As a forecasting and design expert, Stacy serves as a chair holder of the Color Marketing Group, the International Association of Color Professionals. She was voted one of the 10 leading voices in the hospitality design industry and honored by ASID for design excellence. Her work has been featured in Interior Design, Boutique Design, Luxe, Architectural Digest, and Traditional Home. Ready to tune in?
Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Stacy Garcia [04:00] Stacey’s journey and what inspired her to get into interior design [08:01] How Stacey built and grew successful brands from ground up [11:58] What propelled Stacey to where she is today [13:31] The difference between selling and licensing your art collection [20:00] 2 lessons that has helped Stacey in her entrepreneurial journey [22:12] Where Stacy draws inspiration and information for predicting trends [23:53] Economic drivers and how they impact consumer preference [28:07] How Stacy sees the color evolving and impacting product development [31:25] How to distinguish a fad Vs. trend [32:44] Tips on how to secure and maintain licensing deals [36:26] Stacy’s 3 years roadmap and what she has on the horizon [38:51] Wrap-up and end of the show Notable Quotes:
Let’s Connect: Resources Mentioned: Color Marketing Group: https://colormarketing.org/ Stacy Garcia Website: https://www.lebatex.com LinkedIn: https://www.linkedin.com/in/stacygarcia Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 28 Jul 2022 | S2, E4: Connecting with Designers as an A&D Rep with Sasha Denisov | 00:30:16 | |
In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Sasha Denisov, Senior Sales Representative at Lutron, continue a conversation that they started in season one of this podcast. In the initial conversation (see episode nine of season one), Nicole and Sasha discussed: - Sales strategies for A&D representatives - The best way to take a consultative approach - 3 resources level up your interpersonal sales skills Listen in as they divulge more on these topics from their award-winning sales careers in the interior product industry. After graduating with her Bachelor of Fine Arts in Interior Design from Syracuse University in 2012, Sasha leaped into a career in the design and construction industry. In her current role at Lutron, her focus is on driving sales within the home automation market. Based in Toronto, Canada, Sasha works closely with the A&D community, builders, and contractors to offer lighting solutions in luxury residences.
Guest: Sasha Denisov Email: sasha.denisov@yahoo.com | Instagram: _sashadenisov | Facebook: Sasha Denisov Learn more about Thrive In Design: Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>> Register for the next Thrive In Design live training here. | |||
| 10 Aug 2023 | S4, E6: Bringing Nature Indoors: Exploring The Transformative Power of Biophilic Design with Lily Turner | 00:21:55 | |
Biophilic design brings numerous benefits to both individuals and the environment. Connection with nature can profoundly impact our overall well-being. By incorporating living walls into interior spaces, we can seamlessly bring the beauty and vitality of the natural world indoors. These living walls not only serve as aesthetically pleasing design elements but also contribute to air purification, sound absorption, and environmental enhancement and foster a sense of tranquility and relaxation, effectively reducing stress levels and improving psychological health. In this episode, Lily Turner delves deeper into the world of biophilic designs and explores the installation and benefits of green walls. She shares valuable insights on how to ensure you choose the appropriate green wall system that seamlessly integrates with every aspect of your project for the long term.
Lily is a biophilic designer and living wall specialist. She currently serves as a Director of Green Walls at Urbanstrong, an award-winning Green building firm based in Brooklyn, NY. Urbanstrong has a mission to integrate nature into cities in a way that efficiently promotes profitability, health, sustainability, and beauty. The Urbanstrong team has installed hundreds of thousands of square feet of green wall projects throughout the greater northeast over the past decade. Their projects have included iconic landmarks, schools, offices, restaurants and condos. Today, Lily works closely with architects, designers and contractors to best offer a technology suited to their budget, design parameters and skills.
Read to tune in?
Key Highlights from the Episode: [00:01] Episode intro and a quick bio of today’s guest: Lily Turner [01:44] Lily's career journey and what inspired her passion for biophilic design [04:26] Lily's process bringing the outside into the built environment [06:50] Urbanstrong and their mission [07:06] How Urbanstrong promotes profitability, health, sustainability and beauty [10:10] How companies can bring biophilic design into their workplace [11:40] How Lily's biophilic design conversation with a developer differs from a designer [13:28] Things specifiers need to consider within green wall systems [16:09] When to reach out in your design process to ensure you have the right system [17:36] The installation process and maintenance of living walls [19:52] How to reach out and learn more about Urbanstrong [21:07] Episode wrap-up and calls to action Notable Quotes:
Lily Turner Website: https://urbanstrong.com/ LinkedIn: https://www.linkedin.com/in/lily-turner-29aa9871/ Instagram:https://www.instagram.com/urbanstrongnyc/?hl=en Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 08 Feb 2024 | S5, E5: Innovative Horizons: A Designer's Perspective on Waterfront Infrastructure with Dena Prastos | 00:27:32 | |
Waterfront infrastructure refers to the systems and structures built along the edges of bodies of water to serve various purposes, such as transportation, recreation, flood protection, habitat restoration, and economic development. Despite the significant opportunities, waterfront infrastructures are not immune to a unique set of challenges. Architects and designers must consider resiliency and sustainability. Waterfront areas are vulnerable to flooding, erosion, and other natural hazards. Architects and designers need to employ materials and construction methods that can withstand these challenges. They also must consider the impact of climate change and design for rising sea levels and more extreme weather events. Regarding sustainability, waterfront development should be executed in a way that protects the environment and minimizes the impact on natural resources. In this episode, we are joined by Dena Prastos, a visionary professional with expertise in waterfront architecture, civil engineering, futurism, climate adaptation, entrepreneurship, and innovative thinking. As the founder and CEO of Indigo River, a pioneering transdisciplinary design firm led by women, she spearheads progressive initiatives in waterfront architecture, resilience, and climate adaptation. Renowned as a leading authority in New York Harbor and beyond, her firm excels in seamlessly transcending boundaries to address climate challenges through innovative waterfront solutions. Indigo River is dedicated to guiding and overseeing projects from inception to completion, including construction and ongoing operations. Let's jump in!
Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Dena Prastos [01:59] Dena’s journey and what inspired her to start Indigo River [05:00] The growth journey of Indigo River since its inception [06:45] Dena’s creative process in the Indigo River [09:58] A breakdown of one of Dena’s most memorable projects [12:09] How to stay informed and innovative on climate change as a designer or architecture [16:46] The role of sustainability in her design world [18:37] Key collaborations that have shaped Dena’s work [24:54] The future of Indigo River [26:12] Episode wrap-up and calls to action Notable Quotes:
Website: https://www.indigoriver.com/ LinkedIn: https://www.linkedin.com/in/denaprastos/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 21 Mar 2024 | S5, E11: Unveiling the Power of Personal Branding for A&D Sales Reps with Stephanie Schwab | 00:24:00 | |
In a world where consumers crave authenticity and connection, building a personal brand allows you, as an A&D rep, to establish trust, credibility, and influence within the industry. By being true to yourself and letting your unique perspective shine through sharing your story, expertise, values, and passion, you can position yourself as a thought leader and enhance your credibility and influence within the industry. Building a personal brand online empowers you to stand out in a crowded digital landscape, cultivate meaningful connections, and unlock new opportunities for business, growth, and success. An online presence is essential in today's digital landscape, and Stephanie Schwab, CEO of Crackerjack Marketing, offers invaluable guidance on navigating this dynamic terrain. As the CEO of Crackerjack Marketing, Stephanie creates engaging digital marketing programs for exuberant lifestyle, tech, and education brands. Over the last 21-plus years, Stephanie has focused on social media, content marketing, and influencer marketing, blending management consulting best practices with agency creativity. She has worked with well-known brands, including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honored with social media industry awards, including a Ragan PR Daily, WOMMIE, PRNews Platinum, and OMMA awards. Let's jump in!
Key Highlights from the Episode: [00:01] Episode intro and a bit about our guest, Stephanie Schwab [02:46] Stephanie's journey in the digital marketing space [05:37] How B2B teams' marketing has evolved with the changing platforms [06:57] Strategies for building thought leadership on LinkedIn [09:34] How to build your personal brand presence online [12:52] Success stories on how LinkedIn can generate leads and drive sales [14:23] How Stephanie combines management, marketing, and agency creativity [17:05] What is a social media strategy, and why it’s important [19:51] Trends in digital marketing that Stephanie is excited about [21:29] When and how to spend on digital marketing [22:09] The best ways to connect with Stephanie [23:21] Wrap-up and end of the show Notable Quotes:
Website:https://crackerjackmarketing.com/ LinkedIn: https://www.linkedin.com/in/stephanieschwab?originalSubdomain=es Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 17 Mar 2023 | S3, E11: Revamping Your Customer Experience with A.C.E The Journey [PART TWO] | 00:24:24 | |
In part one of Revamping Your Customer Experience with A.C.E The Journey, we talked about two different scenarios of real-life interior product companies. We walked through a little bit of their customer journey, some things they were struggling with, and how those struggles can tie into the A.C.E The Journey, our proprietary method at Thrive In Design.
In this second and last part, we will go over two more scenarios. As a reminder, these are real companies that Nicole has encountered over her career in the interior design industry. If the scenarios resonate with you, let’s start the conversation on how your interior product company can begin to revamp the customer journey and experience.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and overview [01:58] What we talked about in part one [03:14] Scenario One: Interior Product Company Orange [04:44] A quick recap of what A.C.E The Journey is [06:07] Company Orange A.C.E analysis and recommendations [13:15] Scenario Two: Interior Product Company Apple [15:56] Company Apple A.C.E analysis and recommendations [21:30] A quick recap and call to action Notable Quotes:
Learn more about Thrive In Design: Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 14 Jul 2022 | S2, E2: #DESIGNCHAT Integrating Tech Into Interior Design & The Client Experience with Jessica Mann-Amato | 00:27:44 | |
In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Jessica Mann-Amato, Design Principal and Co-Owner of Mancini Duffy, chat about integrating tech into the interior design process and client experience. Jessica leads Mancini Duffy through transparency emphasizing company culture and technology. Mancini is a 100+-year-old tech-driven design firm in NYC whose clients include Peloton, Soho House, Boqueria, American Airlines, Brooklyn Nets, and NBC Sports. Mancini’s co-owners run the firm like a start-up with technology as the key driver of all initiatives. Mancini is a diverse firm — 51% of the firm is female — nearly twice the industry norm. In 2020, Mancini’s designers revolutionized the design process by inventing the patent-pending The Toolbelt, a software that allows Mancini’s clients to explore and manipulate the 3D models of their spaces using Virtual Reality to explore and make adjustments to the designs in real-time. Utilizing The Toolbelt, Mancini’s designers can do in 3 hours what it takes most architects 3 weeks to do. Jessica has layered technology into every facet of Mancini’s design process. She utilizes The Toolbelt to lead clients through proprietary 360 Design Sessions, immersing them in their spaces and allowing for a truly collaborative, interactive design process. Listen in for some amazing insight on technology, innovation, and how interior product companies can integrate into the emerging design process. Guest: Jessica Mann-Amato Company: Mancini Duffy Email: jmannamato@manciniduffy.com | Instagram: @mancini_duffy | Facebook: @ManciniDuffy Learn more about Thrive In Design: Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>> Register for the next Thrive In Design live training here. | |||
| 19 Jan 2023 | S3, E3: Digital-Physical Experiences: Embracing the New Normal in 2023 | 00:19:38 | |
As we all know, times have changed since the Covid pandemic made itself known to the world. Since then, we have shifted into what we now call the “new normal,” which begets a change in the design and sales process.
It is okay to embrace that and figure out how we can continue on in our business and continue making an impact on the built environment. Previously, we talked about building a loyal client base from the perspective of an interior product company. The awesome feedback we received from that episode has led Nicole, CEO and Founder of Thrive In Design, to dig deeper into this topic. Building a loyal client base is different from how it used to be, decades ago. Now, we have to consider translating experiences to a digital first (but, not digital only) point of reference.
Let’s dive in and learn how we can thrive in the new normal as we continue to morph in an ever changing interior design industry.
Ready to jump in?!
Key Highlights from the Episode: [00:01] Episode intro [00:50] Recap of the previous episode and what’s in store for you today [03:26] The life of an interior designer before the pandemic [08:21] How do we chart through 2023 as interior product companies? [08:42] Data: Interior design industry trends [10:10] The new normal is inevitable and is here to stay [12:21] Ways to integrate personal experiences both in-person and virtually [17:30] A quick recap of what we have discussed [18:30] Episode wrap-up and calls to action Notable Quotes
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 09 Mar 2023 | S3, E10: Revamping Your Customer Experience with A.C.E The Journey [PART ONE] | 00:21:58 | |
It’s no secret that at Thrive In Design, we believe that the key to increasing brand awareness and revenue for your interior product company is tied to your customer experience. That’s why we rely heavily on A.C.E. The Journey, our proprietary method, which allows us to do a deep dive into understanding how a designer learns about your products, how they specify them, and, finally, how the materials are procured.
It’s one thing to talk about A.C.E. The Journey in theory. It’s another thing to hear how this method applies to REAL interior product companies. In this episode, Nicole introduces two interior product companies and identifies what parts of their customer experience could use some TLC. Let’s find out what they are doing well and where they can improve. Hopefully, this will spark some interesting conversations and force you to take a paradigm shift in how you run your interior product business.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and overview [02:25] The key to increasing your brand awareness [02:38] What is A.C.E The Journey? [04:50] Interior Product Company scenario A and their A.C.E analysis [08:33] Strategic recommendations for scenario A [12:57] Interior Product Company scenario B and their A.C.E analysis [14:18] Strategic recommendations for scenario B [19:21] A quick recap [21:22] Call to action Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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| 23 Mar 2023 | S3, E12: #DESIGNCHAT: Launching an Interior Product from Scratch with Wendy Noory | 00:27:44 | |
Do you want to take a leap and develop your product as an interior designer or scale your existing one? Where should you start, and what do you need to do differently from your competitors? Wendy Noory joins us in this conversation to share her story in interior product development and sales, how she started her company, and the trajectory she has taken.
In addition to the several processes required to develop and launch a product, Wendy shares the lessons she learned from international interior companies and how they approach product development and being on the forefront of design trends. This is an amazing conversation to learn how you can implement innovative strategies for your business and collaborate with others in the industry. She also talks about why you need to understand color theory, one of the most important elements in the interior product industry.
Wendy Noory is a creative master planner, CMG member, IIDA Industry Member - Trend/Color Forecasting, Interior Product Development strategist, Brand Refresher, and the founder of Chromatixhue, a woven textile and interior products company for the Architectural and Interior Design community.
Ready to jump in?
Key Highlights from the Episode: [00:01] Episode intro and a quick bio of today’s guest; Wendy Noory [03:09] What inspired Wendy to pursue an education and career in interior design [06:17] How her interest in interior design has taken an amazing trajectory [11:07] A quick snippet of Wendy’s own product line and how it came about [13:33] A product development and launch process from large brands [16:27] The interior design niche that Wendy’s products are good for [20:25] How Wendy integrates her knowledge of color into interior design and product development [23:22] Wendy’s advice to people starting their journey in interior products [25:29] New and exciting things Wendy is working on in her company in 2023 [26:23] Best ways to reach out and connect with Wendy [26:50] Episode wrap-up and calls to action Notable Quotes:
Wendy Noory Website: https://www.chromatixhue.com/ Instagram: https://www.instagram.com/chromatixhue LinkedIn: https://www.linkedin.com/in/wendynoory/ Facebook: https://www.facebook.com/chromatixhue Personal Instagram: https://www.instagram.com/wendy_noory/ Learn more about Thrive In Design:Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps. | |||
| 09 Jan 2025 | S7, E1: Mastering the Shift from E-Commerce to Design Sales with Nicole Lashae Ben | 00:29:49 | |
Welcome to the Season 7 Kickoff of the Thrive In Design Podcast with Nicole Lashae Ben! 🎉 In this exciting premiere episode, Nicole dives deep into the nuances of transitioning from e-commerce to commercial design sales—a significant shift that demands strategic planning, market insight, and a refined sales approach. Unlike the fast-paced world of direct-to-consumer sales, the design market operates on longer cycles, involves multiple stakeholders, and requires a deep alignment with industry standards. Nicole breaks down what it takes to thrive in this specialized space, sharing actionable strategies for assessing product readiness, setting realistic goals, and leveraging tools to secure your place in the design segment. Learn how to not only get the spec but keep the spec—and transform it into a steady stream of recurring revenue. Whether you're new to the design industry or looking to sharpen your commercial sales strategy, this episode is packed with insights to help you succeed. Tune in to kick off Season 7 with Nicole Lashae Ben and take your first steps toward mastering design sales! Key Highlights from the Episode: [00:01] Introduction to the show [02:23] A recap of 2024 and a sneak peek of 2025 [09:01] The inspiration behind today’s topic [09:44] A case study: Expanding into different design segments [13:22] What to consider when transitioning to commercial design sales [14:03] #1Product readiness: Meeting design segment standards [17:54] #2 Setting realistic sales goals and the metrics to focus on [26:10] Understanding the hospitality design segments [26:37] Two practical tips for success in design sales [28:20] Wrap up and end of the show
Notable Quotes:
Resources Mentioned
Learn more about Thrive In Design:
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps | |||
| 21 Jul 2022 | S2, E3: How Relationships Play A Role In The Design Process with Bob Habian | 00:28:14 | |
In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Bob Habian, Co-founder and CEO of Tect App, Inc., chat about how relationships play a significant role in the design process. Architects and interior designers have complex design processes, which require specifying hundreds of materials. Those materials have technical information and nuances that, typically, only the product manufacturer and its sales reps are well versed in. When there is a solid and fruitful relationship between the architect/designer and manufacturer, commuication is essential and leads to great product decisions. Bob Habian, AIA, today's guest, is an architect and entrepreneur, who is often referred to as a "licensed puzzle builder and problem solver." He has dedicated the majority of his career to solving one of the most important challenges facing the building industry, and that is, communication between product manufacturers and design professionals, particularly at the earliest stages of a project, when important product decisions are being made. Listen in for some great insights on how Bob approaches this problem with Tect App, Inc. and how product manufacturers can position themselves to be a resource rather than just aiming to make a sale.
Guest: Bob Habian Email: bob@tect.com | LinkedIn: https://www.linkedin.com/in/bobhabian Learn more about Thrive In Design: Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>> Register for the next Thrive In Design live training here. | |||
| 28 Mar 2024 | S5, E12: Maximize Your Brand Presence in a Design Firm's Library | 00:16:53 | |
In today's competitive market, establishing a strong brand identity is paramount for any interior product company. Your firm's library presence remains a cornerstone, offering a tangible representation of your brand's values and offerings. Telling your story through printed marketing materials is pivotal in shaping your brand narrative. It provides an opportunity to weave a compelling brand narrative that resonates with your audience. From highlighting your brand's origins and values to showcasing your unique selling points, every element of your printed material should contribute to creating a cohesive and memorable brand presence. In this episode, your host, Nicole, shares more about storytelling, the importance of design firms' library presence, and how to effectively leverage printed marketing materials to create a compelling brand narrative that leaves a lasting impression in the minds of your target audience. We will also discuss how to include a digital experience into your brand presence of a library. Tune in?
Key Highlights from the Episode: [00:01] Episode intro and what in for you in today’s show [02:23] Why design firm libraries are getting smaller [03:31] Why firm library presence for your brand is important [04:11] New product launching and how to incorporate them into libraries [05:15] How to tell your brand story through printed marketing materials [05:23] Creating compelling visuals [06:46] Having a narrative in your copywriting [07:37] Showcase your brand's personality [09:58] Integrating Visual Hierarchy [10:29] Incorporating interactive and digital elements [14:53] Wrap-up and call to action Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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| 10 Mar 2022 | S1,E10: Elevate Your Brand Image & Strategy with Rena Williams | 00:33:47 | |
Today, we have Rena Williams as a guest on the show. Rena Williams is a brand image coach and consultant with over 15 years of experience in strategic branding and marketing. Through her company, Rena T. Williams Consulting, Rena helps professional, high-achieving women elevate their brand so they can increase their pricing and attract their ideal clients. After co-founding her own lifestyle brand, SoRen Tea, Rena knew that other entrepreneurs needed help with positioning their brand to attract the right opportunities. Rena focuses on infusing personality into brands, enabling them to be more authentic and relatable. Her coaching and consulting techniques are driven by data, strategy and innovation, positioning her clients to be the premier and obvious choice for their clients. Today, Nicole and Rena discussed:
*** Get in touch with Rena Williams Website: https://renatwilliams.com/ | Instagram/Clubhouse/Twitter: @renatwilliams
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>>Register for the next Thrive In Design live training here.<<<
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| 17 Feb 2022 | S1,E7: DESIGN CHAT: How Two Designers Impact the Built Environment with their CASE Method | 00:31:39 | |
While serving as a hairstylist and makeup artist for countless brides, Jameelah Watkins discovered the beauty and ethereal nature of event design. She joined forces with her friend, Ebonee Clark, and the two of them began curating events.
The women quickly realized that they formed a powerhouse. Their combined artistic insight made them successful with event design and, before long, interior design. With their passion kindled for design, they began creating beauty in spaces of all sizes.
Jameelah and Ebonee both had an artistic upbringing, competing in art competitions locally and nationally in high school. After college, they tried pursuing other endeavors in life, but lifestyle design, through interiors and events, reignited their passion for art. Since co-founding Lauren Wesley Designs, the two of them have made it their goal to create beautiful works of art in spaces and experiences-and to help clients design a life they love.
Guests: Jameelah Watkins & Ebonee Clark, Co-founders of Lauren Wesley Designs Website: https://laurenwesleydesigns.com/interiors | Instagram: @LaurenWesleyDesigns
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here. | |||
| 16 Jan 2025 | S7, E2: Crafting Impactful Interiors: Strategy, Design Thinking, and the Decorator Industries Legacy with Dan Hannula | 00:22:59 | |
Great interiors don’t just happen—they are thoughtfully crafted through the artful blend of creativity and intention. At the heart of this process lies design thinking, a human-centered approach that transforms spaces into experiences by deeply understanding the needs, aspirations, and emotions of the people who will inhabit them. When paired with strategic planning, this approach ensures that every design decision is purposeful, harmonizing aesthetics with functionality. Through collaboration, innovation, and a focus on lasting impact, these elements come together to create interiors that captivate, inspire, and elevate everyday living. In today’s episode, we sit down with Dan Hannula to discuss the role of strategy and design thinking in creating impactful interior solutions. Dan shares his remarkable career journey, the collaborative approach he and his team take to bring their clients’ visions to life, and the story behind Decorator Industries—a company that has set the gold standard for custom-crafted furnishings in hospitality, healthcare, and beyond. With a rich legacy dating back to 1953, Decorator Industries combines decades of history with forward-thinking innovation to deliver high-quality, custom-made bedding and window treatments. Let’s dive in! Key Highlights from the Episode: [00:01] Intro and a bit about our guest, Dan Hannula [02:38] How Dan’s career journey began and has evolved over the years [05:41] What Decorator Industries is known for and Dan’s vision for the company [07:36] Decorator Industries’ design process for bedding and window treatment [08:54] The installation and measuring process after fabrication [09:43] What sets Decorator Industries apart from its competitors [12:05] Trends: How product selection and customer demands have evolved [15:12] Dan’s market and brand positioning before collaborating with Nicole [19:46] Decorators Industries' growth and innovation strategies [21:06] Dan’s advice to aspiring leaders in the industry [22:00] Wrap up and end of the show
Notable Quotes:
Connect with Dan Hannula and Decorator Industries:
Learn more about Thrive In Design:
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/ Get your copy of "The Ultimate Guide to A&D Sales" here: https://www.thriveindesign.co/brand-reps
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| 07 Mar 2024 | S5, E9: 4 Signs Interior Product Companies Need Help with Brand Storytelling | 00:25:34 | |
When an interior product brand works with Thrive In Design, they often come with the same question: "How can I make my brand story cohesive across platforms and have an online and offline strategy?" It's important to emphasize the significance of having a consistent brand story across various platforms. Companies need to understand that their brand expansion is directly correlated to telling a consistent story and the experience a designer has with their interior product brand.
Consistency in branding creates trust and recognition among customers. When consumers encounter a brand message that is consistent across different platforms, it reinforces the brand's identity and values. This consistency builds credibility and loyalty, ultimately leading to increased sales and brand growth.
Thrive In Design specializes in helping companies develop and maintain a cohesive brand story that resonates with their target audience. By crafting a unified brand narrative and implementing effective online and offline strategies, companies can enhance their market presence and drive success in the competitive interior product industry.
Here are some scenarios that indicate your company might be a good fit for Thrive In Design's services:
In this episode, Nicole discusses these scenarios and explains why now is the time to focus on storytelling (and hire Thrive In Design). She discusses how to leverage both online and offline strategies effectively.
Let's jump in!
Key Highlights from the Episode: [00:01] Episode intro and a bit about our previous discussions of the season [02:26] Notable 2023 milestones to finding the right niche at Thrive In Design [03:20] Scenarios of interior product companies that work with Thrive In Design [03:38] Companies that are pivoting from custom products to collections [04:52] Companies in need of someone with a business and strategic mindset [06:10] International companies with a desire for US expansion [07:07] Companies with an old-school way of selling [09:02] Why you must understand Thrive In Design’s beliefs before working with the team [10:09] What to consider before launching a successful interior product company in the US [14:33] A quick story of case study [18:00] Why your marketing strategy should not be theoretical, but from research [21:10] The bottom line of expected ROI [23:06] Episode wrap-up and calls to action Notable Quotes:
Website: https://www.thriveindesign.co/ Instagram: https://www.instagram.com/thriveindesign/ Facebook: https://web.facebook.com/thriveindesign/ LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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| 13 Jan 2022 | S1,E2: DESIGN CHAT: The Design Process of a Commercial Designer with Tamara Archer | 00:21:49 | |
Raised in Brooklyn, NY with Trinidadian roots, Tamara Archer’s design aesthetic is inspired by different cultures, world travel, architecture, and nature. Exotic flair with an urban edge is her approach to creating beautiful timeless interiors. Tamara enjoys helping her clients improve the energy in their homes and businesses to find balance with designs that inspire, relax, rejuvenate, and recharge. On this episode, Tamara shares more about her evolution in interior design, her design process for residential and commercial interiors, and what innovations she thinks are setting trends in the realm of interior products.
***
Guest: Tamara Archer Website: https://www.tarcherdesign.com/ | Instagram: @t.archerdesign
Learn more about Thrive In Design Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here. | |||