Dive into the complete episode list for Thought Leadership . Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
14 Feb 2022
How to price your products or services | Andres Gonzalez & Alejandro Sanoja
01:11:23
In this episode, we discussed with Andres Gonzalez, Pricing Lead Manager,
Some of the topics we cover are:
-Welcome to the podcast and Andres's background (0:00:00) -Working and leading in a diverse team (00:08:06) -Adopting OKRs to improve team performance (00:13:29) -How to set the prices of products worldwide (00:19:55:00) -Using discounts to increase sales (00:27:12) -How did Andres become a Thought Leader in the area of pricing (00:41:00) -Career tips from Andres (00:49:00) -How tostay healthy (00:54:16:00) And more!
About Andres Gonzalez:
Andres has been working for more than 9 years in e-commerce and banking companies as a strategic, data, and financial analyst.
He is a great team player, always eager to keep learning and to find new challenges.
Andres has a Master's Degree in Business Intelligence & Technological Innovation plus a Minor in Project Management. He also has a Master in Sports Management in Universitat Pompeu Fabra in Barcelona, Spain and right now he is the Pricing Lead Manager at Helloprint.
Leveraging digital tools, Latinpresarios helps B2B professionals become the go-to thought leaders in their niche.
We get clients to come to you by creating and distributing quality content consistently.
Read Books to Change Your Life | Nick Hutchison & Alejandro Sanoja
01:18:13
We welcome you to this amazing episode that we had with Nick Hutchison!
In it, you'll find incredible insights about the power of books, how to achieve your goals, break some barriers, add value to your content, and many more.
How Nutrition Works and Affects Your Life | Jennifer Jones & Alejandro Sanoja
01:07:59
In this episode, we will talk about a life change that led to the creation of a successful business: JENuine Nutrition.
Do you want to know all about it? Here it's what we talk through:
Introduction (0:00:00) Beastmode and Body Building (0:01:47) How to Be Healthy (0:11:51) The Ideal Body Type (0:17:23) Rebranding Strategy (0:22:04) Building a Business Plan (0:26:16) How to Stay True to Yourself (0:33:11) Get in Touch with Your Intuition (0:39:44) Business Growth Strategies (0:45:56) Work-Life Balance (0:52:06) What Do You Do Question (0:57:07) Who's Your Ideal Client (0:59:09) Face Your Fears (1:03:42) About Jennifer Jones: She is a Certified Integrative Executive Wellness Coach, Hormone & Lifestyle Expert with over a decade of experience in the Health & Fitness Industry and the Owner & Founder of JENuine Nutrition™.
Jennifer went from a high-performance athlete–Basketball, Volleyball and Bodybuilding; what she likes to call “Beastmode Jen”, to Holistic Nutrition & Lifestyle Expert, Yoga and Pilates lover “Zen Jen”.
About Alejandro Sanoja: He was born and raised in Venezuela, where he graduated with a Bachelor’s Degree in Economics.
He moved to Houston in 2015 to attend the MBA program at the University of Houston, where he graduated in 2017 receiving the Outstanding MBA Student Award.
For more than 10 years, Alejandro has been helping businesses define and achieve success on their own terms.
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Leveraging digital tools, Latinpresarios helps B2B professionals become the go-to thought leaders in their niche.
We get clients to come to you by creating and distributing quality content consistently.
Let’s Learn About the Influencer Marketing Industry | Cyrus Nambaksh & Alejandro Sanoja
00:48:26
Welcome to our podcast! In this episode, we talk to Cyrus Nambaksh, who guides us through the ins and outs of influencer marketing and his own journey from biomedical engineering and AI to the launching of his company: Ainfluencer.com.
Do you want to know all about it? Here it's what we talk through:
Introduction (00:00) The Transition from Biomedical Engineering to Influencer Marketing (01:09) Influencer Marketing: Do’s and Don’ts(11:51) Tracking Process in Social Media (15:47) Other Recommendations for Those Starting as Influencers (Tracking ROI) (20:00) Self Promotion for Influencers (27:39) What Type of Content is Best for Influencer Marketing? (29:39) Best Industries for Influencer Marketing (34:17) The Human Side of the Work: How to Build Relationships with Influencers (38:21) What Does Cyrus Actually Do? (41:00) Recommendations to Start in the Influencer Marketing Industry (43:56) Final Thoughts and Surprise for Listeners (46:02)
About Cyrus Nambaksh: Nambaksh is co-founder at airinfluencer.com, a phd in engineering and ai, and a serial entrepreneur with a great passion and knowledge in building platforms, marketplaces, and social apps in the last 12 years.
In the last five years Cyrus, and the co-founder David Benoliel, have built a platform for instagram growth and marketing which has served more than 800 000 businesses influencers and those aspiring to become an influencer.
Currently Cyrus and his partner are running air influencer which is a DIY marketplace for instagram influencer marketing. They are on a mission to serve micro influencers as well as small and medium-sized businesses to get the financial freedom they deserve
How to Create a Great LinkedIn Marketing Strategy | Candyce Edelen & Alejandro Sanoja
00:48:26
Welcome to our podcast! In this episode, we will talk about the LinkedIn game, and how our guest Candyce Edelen has graciously learned to become successful in it, all of this without necessarily using the invasive strategies, like bots and cold calling, that are so prominent in our digital world!
Do you want to know all about it? Here it's what we talk through:
Introduction (0:00:00) How to Connect with People on LinkedIn: Avoiding LinkedIn Jail (0:02:03) How to Make a Pitch and Not Be Annoying on LinkedIn (0:13:30) Does Pitch Slapping Even Work? (0:19:52) What LinkedIn Could Learn from the Gaming Industry: Spamming in LinkedIn (0:28:28) Using Metrics and Measurements to Generate Sales (0:33:36) How to Improve your Sales Strategy on LinkedIn (0:39:14) Could There Be a World Without Sales-People? (0:46:23) How to Balance Communication Strategies for Introverts (0:52:51) Setting Away Messages (0:58:00) Using Video Ask as Engagement Opportunities (1:02:50) What does Candyce Do? (1:12:40)
About Candyce Edelen: She is the founder and CEO of PropelGrowth, a company that specializes in helping small and medium-sized B2B businesses build pipelines, working directly with heads of sales, marketing, and CEOs to develop customer-centric strategies that drive revenue.
03 Jun 2022
Master Social Selling for Your Business | Jamie Shanks & Alejandro Sanoja
00:43:30
Welcome to another episode of the Thought Leadership Podcast! In this episode, we had the fantastic opportunity to talk to a great salesman, Jamie Shanks. He gave us incredible insights, that you won't want to miss, on how and why you need to implement some strategies to make more sales.
Introduction (00:00) Can you grow a business only on sales? (01:22) Who's better, a salesman or a subject matter expert? (02:53) How to generate sales in 90 days (06:42) Pitchslapping on LinkedIn (09:17) Defining relationship signals (14:05) Should you hide or share your rates (17:18) Upgrade your sales game (20:52) Establishing a good sales benchmark (25:05) Investing in your personal brand (28:02) Inbound vs. Outbound (33:03) What do you do question (39:34) Making the most out of this particular investment (40:30) Entrepreneur Tip (41:51)
About Jamie Shanks:
For the last 10 years, Jamie has dedicated himself to scaling his first community - Sales for Life. Over these past 10 years, he has evolved the Sales for Life community from Social Selling, to Modern/Digital Selling, to attacking the most pervasive problem in sales head-on: Sales-Generated Pipeline at Scale.
Most of Sales for Life's customers have been global enterprise and global mid-market, including Microsoft, Thermo Fisher, Absolute Software, Radware, and many others.
Learning About the Personal Branding Consulting Industry | Michelle B. Griffin & Alejandro Sanoja
00:45:39
Welcome to our podcast! In this episode, we discuss with the great Michelle B. Griffin about the different processes and challenges of building a personal brand and working in consulting. Bringing great insights abut the industry and how to tackle the obstacles we face, Michelle helps us gain more clarity on topics like: LinkedIn, Marketing, Personal Branding, and more!
Do you want to know all about it? Here are some of the topics we went through:
-Why a Personal Brand is NOT About You (02:00-05:40) -How to Find an Audience for Your Personal Brand (06:40 - 10:42) -Beat Imposter Syndrome for Your Personal Brand (15:21 - 21:58) -How Long Does it Take to Build a Consistent Personal Brand? (27:50 - 33:02) -Inbound or Outbound? Using LinkedIn for Personal Branding (33:03 - 39:05)
About Michelle B. Griffin:
Michelle is a Personal Brand and Marketing PR Strategist who has devoted her career to connecting people, grow communities and building brands.
After spending two decades in corporate agencies and professional association roles, Michelle founded the Personal branding consultancy BRANDthority and The Business of You Media, which encourages professionals and entrepreneurs with training and resources they need to share and profit from their talents.
She is also an international brand strategy coach, speaker and host of the B2B Personal Branding Podcast: The Business of YOU, with clients and listeners worldwide. As a lifelong learner, Michelle is also a store brand certified marketing guide and holds numerous industry certifications. She is a frequent speaker, guest contributor and social audio host of topics like personal branding, LinkedIn marketing and the power of networking.
How to Set Yourself Apart on LinkedIn | Carol Kaemmerer & Alejandro Sanoja
00:56:12
Welcome to our podcast! In this episode, we discuss with the expert Carol Kaemmerer, a talented executive branding coach that took the time to share with us a lot of insight and tips from the world of personal branding for C-Suits professionals. Some themes include LinkedIn Do's and Don'ts, leadership, and networking.
Do you want to know all about it? Here are some of the topics we went through:
-The biggest misconceptions around starting your LinkedIn profile (6:35-10:11) -How to correctly share your curriculum on LinkedIn (13:28-17:47) -How to search for a job on LinkedIn search after being terminated (17:48-25:25) -How to get endorsements for your LinkedIn profile (42:30-49:32) -What does Carol do? (49:33)
About Carol Kaemmerer:
Carol is an author, professional speaker, and executive branding coach. She helps businesses and executives leverage the power of LinkedIn to increase their visibility and influence, engage with their ideal audiences, and cultivate reputations as thought leaders.
She was named one of the top six top personal branding experts by The American Reporter.
The second edition of her book, "LinkedIn for the Savvy Executive", received Book Authority's Best LinkedIn Book Award, and has been chosen by the C-Suite Network as one of the Top 100+ Best Business Books. In addition to her 1-on-1 executive branding work with c-suite leaders, Carol is a popular speaker and member of the National Speakers Association.
The Different Paths to Personal Fulfillment | Ken Rusk & Alejandro Sanoja
00:44:25
Welcome to episode 17 of our Thought Leadership Podcast! In today's episode, we have an amazing mentor and coach, known as Ken Rusk.
We had the opportunity to discuss with him the importance of choosing the right path for your personal development. As well as the part that blue-collar careers could have in achieving your goals.
Introduction 00:00 How to Make Blue Collar Careers Cool 00:57 What You Should Do vs. What You Want 02:34 Let Go of the Beliefs that Are Holding You Back 04:40 Why Promote Blue Collar Jobs 08:03 Is the Educational Sistem Failing? 10:49 How Going to College Affects the Economy 14:50 Why is Important to Set Your Goals 18:06 Why Rusk Changed his Last Name 22:59 How Karma Works 25:43 How to Make Your Business Grow 30:04 The Balance of Working Hard and Go with the Flow 34:11 Achieve Your Goals, "The Chase Mode" 39:05 What Do You Do Question 40:40 Be a Contrarian Thinker 42:00
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About Ken Rusk:
Ken Rusk specializes in mentoring and has coached hundreds of young people in areas such as short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past.
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Leveraging digital tools, Latinpresarios helps B2B professionals become the go-to thought leaders in their niche.
We get clients to come to you by creating and distributing quality content consistently.
Leadership Styles: Are You a Good Leader? | Robert Jordan & Alejandro Sanoja
01:08:00
Welcome back to the Thought Leadership Podcast! In today's episode, we're discussing a topic that we love to talk about, leadership.
To learn more about this amazing subject, we broad an expert on the matter, Robert Jordan. Hi has launched companies and helped other owners and investors build their companies for 25+ years.
With him, we spoke about the different types of leadership, if it is really necessary to be a leader to generate changes and if a leader is actually born or made.
Are you interested to know the answers to these questions? Listen to the full episode!
Intro 0:00:00 Different Leadership Styles 00:01:19 Identify Your Leadership Style 00:03:40 Your Leadership Capabilities 00:06:52 Tough and Empathic Leadership 00:10:01 How Do You Approach Difficult Conversations? 00:14:48 Are You Leveling Up in the Game of Leadership? 00:20:55 Leadership Archetypes (Framework) 00:26:53 Are You Born a Leader or Do You Become a Leader? 00:33:32 It's Okay Not To Be a Leader 00:41:07 How To Encourage Performance Over Leadership 00:48:02 Signs to Pay Attention As a Leader 00:58:12 Method of Releasing (storytime) 1:02:17 - 1:04:33 What Does Robert Jordan Do? 1:04:34
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About Robert Jordan:
Jordan is the author of How They Did It: Billion Dollar Insights from the Heart of America, and publishing partner for Start With No, Jim Camp’s bestselling book and audio on negotiation. He is a lifelong Chicagoan, with a wife and two daughters plus two dogs.
He has launched companies and helped other owners and investors build their companies for 25+ years.
13 Sep 2022
What Does a Personal Brand Consulting Session Look Like? (Pt. 1) | Candyce Edelen & Alejandro Sanoja
01:16:35
Candyce Edelen returns to our podcast in the first part of this new dynamic, to get a personal branding consulting session from Alejandro. A meeting that covers topics such as how to find personal branding success, what are some tips and strategies to achieve it, and how to envision your personal branding progress.
Do you want to know all about it? Here are some of the topics we went through:
Introduction (0:00:00) First Question: Why Does Candyce Want a Personal Brand? (0:02:58) Insights on How to Get Better Reply Rates Through E-mail Marketing (00:10:17) Candyce's Philosophy on How to Build an Online Community (0:20:22) What is Pitch-Slapping? (0:22:35) Increase Conversion Through Events and Workshops (0:25:48) How to Increase Speaking Event Opportunities (0:39:43) Personal Brand Consulting Session Example: How to Master a Keyword on Google (00:45:42) Personal Brand Consulting Session Example: Working on Conversion Rates (00:56:36 Videos as a Tool for Leadership (00:58:06) And more!
About Candyce Edelen: She is the founder and CEO of PropelGrowth. This company specializes in helping small and medium-sized B2B businesses build pipeline, working directly with heads of sales, marketing, and CEOs to develop customer-centric strategies that drive revenue.
With over twenty years of experience in managing tech companies, she earned a reputation as someone who focuses on the solutions to many of the sales and marketing problems of the modern world. In the last decade, she has concentrated in the capital market industry, co-founding two fintech companies. She now dedicates her efforts to helping financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement.
To visit her company’s website, click here: https://www.learning.propelgrowth.com/ Candyce’s LinkedIn: https://www.linkedin.com/in/candyceedelen/recent-activity/posts/
14 Sep 2022
What Does a Social Selling Consulting Session Look Like? (Pt. 2) | Candyce Edelen & Alejandro Sanoja
00:58:49
Welcome to the first edition of "Reverse Consulting", a two-part special of the Thought Leadership Podcast, where our host, Alejandro Sanoja, gives and receives a consulting session to and from some of the best minds of different businesses and industries. Candyce Edelen returns to our podcast in the second part of this new dynamic, to give a social selling consulting session to Alejandro. A meeting that covers topics such as: Do you want to know all about it? Here are some of the topics we went through:
How to Connect with People You Don't Know on LinkedIn (30:35)
And more!
About Candyce Edelen: She is the founder and CEO of PropelGrowth. This company specializes in helping small and medium-sized B2B businesses build pipeline, working directly with heads of sales, marketing, and CEOs to develop customer-centric strategies that drive revenue.
With over twenty years of experience in managing tech companies, she earned a reputation as someone who focuses on the solutions to many of the sales and marketing problems of the modern world. In the last decade, she has concentrated in the capital market industry, co-founding two fintech companies. She now dedicates her efforts to helping financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement.
How to Create the Career of Your Dreams? | Carla Howard & Alejandro Sanoja
01:01:56
A great conversation with Carla Howard, a keynote speaker, mentor, businesswoman, and author who can help you get paid from the stage.
We covered topics such as:
How to create the career of your dreams How to get paid as a speaker Different ways to monetize your speaking engagements How to promote yourself as a speaker How to deal with the people that want you to speak for free And more!
Become the go-to thought leader in your niche by building a personal brand.
www.latinpresarios.com
15 Nov 2022
How To Maximize The Value of a Podcast with Erik Jacobson from Lemonpie
01:01:25
A great conversation with Erik Jacobson, founder of Lemonpie, about how to maximize the value of a podcast and being a podcast guest.
We covered topics such as:
How to get on podcasts as a guest The best to ask to be a guest on a podcast A great approach on how to contact high profile business leaders such as Tim Ferriss How to get good podcast data How to prepare for a podcast tour And more!
A Minimalist Approach to Personal Branding - with Nick Wozniak
00:47:18
A great conversation with Nick Wozniak, a Personal Branding Strategist.
We covered topics such as:
Do You Need a Personal Branding Website? A Simple Way to Launch a Digital Product Free Tool Vs Paid Digital Product: Which One is Best? How and When To Share Content To Build a Personal Brand? Finding Your Community Vs Creating Your Community And more!
Become the go-to thought leader in your niche by building a personal brand.
www.latinpresarios.com
03 Jan 2023
Personal Branding for Executives - with Sarah Makris
00:54:55
In this episode, we had a conversation with Sarah Makris, a Career Success Coach, on how to build a personal brand that helps you fast-track your career.
Say "Yes" only to clients who are a great fit and say "No" to everyone else.
To be able to pick your clients you need a consistent and predictable flow of new potential clients.
Position yourself as the go-to thought leader in your niche and you will create that flow.
We can help by becoming your personal branding agency.
Try our FREE Personal Branding Statement Generator: https://bit.ly/3plk4z5
Book a Call with a Personal Branding Consultant: https://latinpresarios.com/book-a-call/
Learn more: https://latinpresarios.com/
11 Jan 2023
An Overview of Investing in Texas Real Estate (Residential)
01:05:07
In this episode, we had a conversation with Jon De Los Reyes on several different aspects of investing in Texas real estate.
Say "Yes" only to clients who are a great fit and say "No" to everyone else.
To be able to pick your clients you need a consistent and predictable flow of new potential clients.
Position yourself as the go-to thought leader in your niche and you will create that flow.
We can help by becoming your personal branding agency.
In this episode, we had a conversation with Sandra Clark,a LinkedIn specialist who helps individuals, teams, and companies to make the most out of their LinkedIn presence.
Say "Yes" only to clients who are a great fit and say "No" to everyone else.
To be able to pick your clients you need a consistent and predictable flow of new potential clients.
Position yourself as the go-to thought leader in your niche and you will create that flow.
We can help by becoming your personal branding agency.
How to Optimize Your LinkedIn Company Page - with Michelle J Raymond
00:45:51
In this episode, we talked with Michelle J Raymond, a LinkedIn B2B Trainer & Strategist, on how businesses can make the most out of their LinkedIn company page.
Say "Yes" only to clients who are a great fit and say "No" to everyone else.
To be able to pick your clients you need a consistent and predictable flow of new potential clients.
Position yourself as the go-to thought leader in your niche and you will create that flow.
We can help by becoming your personal branding agency.
Emery Mitchamore - Personal Branding for Insurance Agents
00:52:57
This is a great episode to gain insights on personal branding for Insurance Agents.
Some of the topics we cover:
The value of mentors and why we should pay attention to the small details “Nobody will ever compliment your polished shoes, but every person you speak with will notice them.”
How to pick the right events where there is a higher likelihood of finding people who are aligned with your ideal customer persona
How to be efficient at events with your conversations without making people feel dismissed if they don’t fit your ideal customer persona
How to maintain connections and professional relationships in a mindful and efficient way
How to deal with the fear of self-promotion
How to pick the right networking groups and professional organizations to get involved with
How to say "No" in a mindful way
A not-so-known story about the "Wolf of Wall Street" movie
How to craft a good answer for when people ask you “What do you do?”
The five people you have to tell the truth to
23 May 2021
Ramon Santillan - Personal Branding for Executive Interview Coaches
00:58:06
This is a great episode to gain insights on personal branding for Executive Interview Coaches!
In this episode we cover:
What should be the first branding or professionalizing investment?
Typical recommendations Ramon makes to job seekers
How to pick good networking events and why events that are not free are better
How to align incentives when setting up prices for your services
A story about how a police officer saved a life by telling a guy how suicide by gunshot was better than suicide by electrocution
How books can help you be world-class in your niche
How building relationships with your competitor can actually help both of you grow
How to deal with the fear of promoting yourself
How to come up with a good answer to the typical “What do you do?” question
How practicing responses to the questions you wouldn’t want to answer can help you be ready for tough conversations and difficult questions
How to stand out by being ready to answer ice-breaker type questions with great stories
How sharing the “why” when you are coaching someone works better than just telling them “what” to do to solve the problem
07 Jun 2021
Lisa Schuiteboer - Personal Branding in Ergonomics
00:39:16
This is a great episode to gain insights on personal branding in Ergonomics!
In this episode, we cover:
Career transitions, how to go from graphic design to ergonomics (certified in ergonomics)
Why should you get involved with ergonomics?
How to relieve some of the pain you are feeling because you are sitting all day
How to juggle it all? Full-time job, gradschool, side job, family, etc.
How to leverage networking as a tool be known as a thought leader
How to be able to talk to anyone about your expertise (taking into consideration their level of knowledge about it)
How a professional photo and better headline can help you advance your career leveraging LinkedIn
Using LinkedIn to find a job
The difference between a thought leader and a thought follower
How to deal with the fear of sounding egotistical when doing self-promotion
How to make sure you have good answers when people ask you “What do you do?”
Finding a balance between being transformational and being transactional
20 Jun 2021
Sam Kelner - Personal Branding for Performance Advisors
00:58:03
This is a great episode to gain insights on personal branding for Performance Advisors!
In this episode, we cover:
Navigating atypical career trajectories
How to build a world-class network in a short period of time
How living in different cities and countries helps you become adaptable
How to deal with the fear of doing self-promotion
How to craft a good response to the typical “What do you do?” question
How to get comfortable, and fluid, with your communication style
How to get used to being on camera (includes doing several takes)
06 Jul 2021
Andy Canales - Personal Branding in Education
00:43:02
This is a great episode to gain insights on personal branding in education!
In this episode, we cover:
19 Jul 2021
Carlos Hidalgo - Personal Branding in Life Design Coaching
01:16:07
This is a great episode for anyone who wants to start living the kind of life you would love to live every day!
Some of the topics we cover are:
How to deal with being let go while being responsible to provide for a family of 6
Redefining what does it mean to provide for your family
How to make sure you can actually create change after having an “Aha” moment, and not just go back to your old patterns
How to define flexibility throughout your life, and how to keep assessing your degree of necessary flexibility at each moment
How to know you are breaking your “professional” muscle fibers
And MUCH more!
You can learn more about Carlos' book, The UnAmerican Dream, by clicking here.
19 Oct 2021
The Path to Become a Consultant | Ben Armenta & Alejandro Sanoja | B2B Thought Leadership
01:17:44
In this episode, we discussed with Ben Armenta, CEO and President of Stalwart MC about the process, the obstacles and the experiences that have to do with enterprising in the consulting business.
Some of the topics we cover are:
- Welcome to our podcast (0:00:00) - From teacher to CEO (0:01:26) - What makes a good consultant? (0:03:09) - The ""traditional"" path to becoming a consultant (0:05:59) - Understanding the fear of taking risks and how to asses them (0:10:12) - Getting comfortable with discomfort (0:19:30) - Dealing with ""the noise"" when making decisions and taking risks (0:24:04) - When should we listen to our intuition? (0:31:00) - Sharing your opinion and analyzing ""success factors"" (0:36:08) - Milestones to become a thought leader (0:42:26) - Being open minded to learn and listening to the client's expectations (0:48:14) - Working on substance and form as a thought leader (0:52:20) - What not to do when starting your consulting business (0:57:30) And more!
About Ben Armenta:
Ben is an experienced business and IT consultant in the Greater Houston area. Since the early 2000's, he has worked to help organizations face their toughest challenges head on. Along with having led many large scale complex system projects, Ben has designed and led behavioral change strategies to drive step-change improvements for organizational effectiveness and enabling better customer experiences.
Ben guided numerous growth initiatives, business process transformations and change management efforts, promoting user adoption on both technology and business process engagements. He has operated as a local managing executive, successfully building practices and focusing multi-disciplinary teams to achieve shared outcomes.
How to Use LinkedIn for Business | Joe Frankie & Alejandro Sanoja | B2B Thought Leadership
01:02:39
In today's episode, we discussed with Joe Frankie, CEO at JFIII Associates, the importance of developing your personal story and how to use social media, especially LinkedIn, to become the go-to thought leader in your industry.
Some of the topics we cover are:
- Welcome to our podcast (0:00:00) - Thoughts and emotions that arise when talking about a go-to thought leader (0:01:13) - The power of social media (0:02:00) - The most common mistakes people make on their way to success (0:07:23) - How to use LinkedIn to advance your career (0:13:26) - How to become a trusted expert in your niche (0:15:13) - The tools you need to craft your personal story (0:19:23) - The benefits of using LinkedIn as your landing page (0:26:56) - How to build assertiveness (0:30:58) - Why do you need to have a coach to improve your career (0:37:47) - How to overcome the fear of self-promotion (0:43:55) - Get to the next level, write a book (0:53:07) - What you need to write a book (0:57:18) And more!
About Joe Frankie:
Joe is a West Point graduate, combat veteran, award-winning author and he knows the power of a team.
As CEO at JFIII Associates, he now helps companies build better teams. Joe brings 40 years of leading and untangling multiple business projects up to $8 billion worldwide and as many as 53,000 associates where he has a track record of building teams, deploying technology, and mitigating risk.
Joe is a mentor, a coach, and a perpetual student.
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