The Winging It Podcast (Sassy Digital)

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In this episode I'm talking to Amy Billington-Li about how to get your product in the press. Amy is founder and director of Lucky 8 PR, a london based agency providing PR and creative services to fashion and lifestyle brands, and the agency that's been working behind the scenes on the PR for Partner In Wine.

We discuss; what is PR and why it's so important for start-ups, how to create the right PR strategy for your brand/customer, and Amy shares some DIY PR tips for those on a budget.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Lucky 8 PR's Instagram: https://www.instagram.com/lucky8pr/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

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In this episode I'm talking to Sassy Digital's beloved team member, Becky Elford about what we do to build websites that convert.

At Sassy Digital we build websites for businesses of all sizes to help them grow their brand online and generate more business. So, Becky and I will be sharing our views on; what website builders/tools are best for your business, what you need to think about before choosing your website features, layout and imagery, and the common mistakes that you should avoid when building your website.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

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In this episode I'm talking to Gracie and Sophie Tyrell, also known as the Squirrel Sisters! The sisters have a range of award-winning healthy snacks that are available across the nation. Now it’s always been my intent to provide an honest view of what it’s like to start your own business, and Sophie and Gracie were very keen to come on and share their experiences.

They’ve been through it all – from the struggles of trying to get stocked on the shelves of major retailers to struggling as a founders because they’re women.

This week there’s going to be no holding back as they discuss what it’s really like to run a start-up and how to deal with each and every situation that comes your way as a founder.
Lucy's Instagram - https://www.instagram.com/lucyhitchcock_/
Squirrel Sisters Instagram - https://www.instagram.com/squirrelsisters/
The Edit Album - bit.ly/TheEditAlbum

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In this episode I'm talking to Elizabeth Stiles about how to find and work with manufacturers. Elizabeth is a fashion brand consultant, who helps businesses with their manufacturing, mindset and marketing. And with over 12 years experience in the industry she knows what she's talking about.

We discuss; where to start looking for manufacturers, how to build and maintain a healthy relationship with them and her best negotiation tips for unit costs, quantities, and production times.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Elizabeth Stiles' Instagram: https://www.instagram.com/elizabethstilesuk/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

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Jayne Redmond's Website: https://www.jayneredmond.co.uk/

Jayne's Instagram: https://www.instagram.com/jayneredmondhandmade/

The Winging It Podcast Instagram: https://www.instagram.com/thewingingitpodcast/

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/

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In this episode I'm talking to Kira Matthews about how to make new ideas happen in your business.

Kira Matthews is a mindset and manifestation coach for creatives. She helps her clients show up online as their most confident, bold and magnetic selves, so that they can build a business that is unstoppable. And she certainly leads by example, bringing her enigmatic and unapologetic self to Instagram, her own podcast and today's episode!

We discuss; building confidence in your ideas and how it can change your life, becoming more comfortable unashamedly talking about your business, and why acknowledging your self-worth might mean raising your prices.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Kira's Instagram: https://www.instagram.com/kirathebold/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

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This week Instagrammer and Co-Founder of Sustainable Swimwear Brand 'Stay Wild Swim' Natalie Glaze joins me to talk about the reality of running a start up from scratch, how no one knows what they're doing and how to use the internet to start a business. Nat is my best friend too - it's always so nice to have my friends or people I know on the podcast! Find out what we did at uni and more...press play!

The Edit Album - bit.ly/theeditalbum
Follow Lucy on Instagram - https://www.instagram.com/lucyhitchcock_/
Stay Wild Swim - https://staywildswim.com/
Natalie Glaze on Instagram - https://www.instagram.com/natalieglaze/

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Hello, and welcome back to the new and improved Winging It podcast. In this episode I'm getting you caught up on everything you've missed. We're talking where I and the podcast have been (00:00-05:09), reflections from the last year of my businesses (05:10-18:38), and looking forward to 2023 - including a look into my personal and business goals (18:39-28:36). And in this new segment, the Question of the Week, I'll be talking about the chaos that is chasing unpaid invoices.

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

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In today's episode we see the return of a much-loved friend of the podcast - Team GB Sailor Eilidh McIntyre. Since we last recorded Eilidh has become a World Champion Sailor and won an Olympic Gold Medal at Tokyo 2020! So in today's episode Eilidh is back to talk about everything that went behind her wins. We talk getting past your mental blocks and overcoming fear (0:00-18:35), the behind the scenes of her Tokyo 2020 experience (18:36-33:33), Eilidh's plans for the future (40:52-47:37), and in this week's QOTW we're giving you advice on staying motivated (47:38-55:27).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And follow Eilidh on Instagram @mcintyreeilidh, and her property business @treloarproperties.

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In today's episode we have the author, speaker, business owner and accountant Rachel Martin of Accountant She taking us through the financial side of being a business owner. We talk about overcoming your fear of accounting (0:00-28:38), what to know and do about your business cashflow (28:39-37.33), we're answering what tax you have to pay from your online sales in this week's QOTW (37.34-42.34) and we're going through the weirdest items our listeners have or want to expense in a game of 'Is This Expensable?' (42:35-1:04:29).

Disclaimer, none of what Rachel says in this episode is tax advice - please seek your own tax professional to answer your tax queries.

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And follow Rachel on Instagram, TikTok and YouTube @accountant_she.

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In today's episode we have Wholesale Consultant and Founder of Small Business Collaborative,Therese Ørtenblad, taking us through the behind-the-scenes of getting your product stocked in retailers. She'll be explaing what is wholesale and the benefits of it (00:00- 12:49), the steps to take to actually get stocked in retail stores (12:50-35:22) and in this episode's Question of the Week, Therese will be taking us through how to calculate wholesale prices (35:23-51:00).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And follow Therese on Instagram @small_business_collaborative.

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In today's episode we have Isobel Perl, business coach and Founder of Perl Cosmetics, talking to me about how to get through the ups and downs of running a business. We'll be talking why the right mindset is so important as a business owner, why authenticity is important when posting online and Isobel's biggest business regrets.

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And follow Isobel on Instagram @perlcosmetics and @itsisobelperl

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In today's episode we have event producer and TikTok sensation Hannah Farrrell @hfazzz, talking to me about how she got the attention of the Kardashians and changed her entire career trajectory, in just a matter of months. We talk about how she hustled her way into job opportunities in her early career (00:00-12:47), becoming a TikTok sensation over lockdown and attracting the attention of the Kardashians (12:48-34:14) and I get Hannah's advice on what makes a good TikTok (34:15-41:54).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And follow Hannah on Instagram and TikTok @hfazzz.

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In today's episode we see the return of another much-loved friend of the podcast - PR expert and Founder of Lucky 8 PR, Amy Billington-Li. After discussing how to get your business in the press on our first episode together (see episode 46), today we're talking about building and growing a thriving service-based business. We're talking, how to get your first few clients and grow your client base (0:00-32:33), how to build better processes in your businesss (32:34-42:33), and some of our client mistakes and horror stories (42:34-57:01).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And follow Lucky 8 PR on Instagram @lucky8pr

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In today's episode we have friend of the podcast and Fashion and Textiles Brand Consultant, Elizabeth Stiles, talking to us about how to build a personal brand. We discuss, what makes a good personal brand (00:00- 17:17), finding your own tone of voice (17:18-35:22) and in this episode's question of the week, we're giving advice to those worried about a potential TikTok ban (32:42-38:52).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And follow Elizabeth on Instagram @elizabethstilesuk

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In today's episode we have the pleasure of having Karly Arber, Holistic Health Coach and Founder of Lenny London, talking to us about how to be resilient as a business owner. Now, it would not be an exaggeration to say that Karly is one of the most resilient people I know, having had to deal with a court case with one of Britain's most famous popstars, the loss of around £30k worth of her products, and an ongoing fight with with her shipping company after finding her lost products on eBay. Karly's story is like none that I've ever heard, so listen to hear her incredible story and the lessons she's had to learn the hard way.

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk

And follow Karly on Instagram @karlyarber and @lenny.london

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Elizabeth Stiles, Fashion Consultant and friend of the podcast IS BACK to talk getting over a sales slump in your business! In today's episode Elizabeth is sharing her three steps to get yourself out of a sales slump (00:00-18:18), her advice on marketing your business to generate sales (18:18-36:06) and her opinion on using negative clickbait to make sales (36:07-57:23).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

Follow Elizabeth on Instagram @elizabethstilesuk and find her Sales Planner here: https://www.elizabethstiles.co.uk/salesplanner

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This week, I'm heading on holiday to NYC - so in this episode we're talking how to take time off work, and not feel guilty about it. But first, we start with a catch-up on what's been happening in my life (00:00-16:59), then what I'm doing to prepare my business for my time off (17:00-31:25). And alongside two friends, I'll be sharing some expert tips on how to go on holiday as a business owner (31:26-28:23).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

Sassy Digital website: https://www.sassydigital.co.uk/

Laithwaites Wine Festival: https://www.laithwaites.co.uk/jsp/offer/cm/common/offer.jsp;jsessionid=KefOQgXbvm0tWxU33bLJj__1Wkd4lrwLaXcRYaTN.node3?name=winefestival23-tickets&_requestid=610010

Naked Summer Tasting Tour: https://www.nakedwines.com/tastings?cid=UK

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Last week marked my eight year Sassyversary. Yes, eight years since I made the leap into self-employed life and turned my love of marketing into two thriving businesses. So today, in this solo episode, I'm going to be sharing with you the eight things I've learnt about marketing in the past eight years.

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

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In today's episode we have The Buyer and Retail Coach, Nicole Higgins, taking us through what we as small businesses can learn from large corporations. We'll be discussing why research is crucial to our businesses (00:00- 21:11), how to market like a big business (21:12-41:08) and in this episode's Question of the Week, we're asking Nicole how she'd build anticipation for a launch (41:09-49:24).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Nicole on Instagram @thebuyerandretailcoach, or via her website at: https://thebuyerandretailcoach.com/

As mentioned in the episode:

Helen Perry email marketing course: https://www.helen-perry.co.uk/newsletter-launchpad/

Nicole's Podcast Start Scale Succeed - https://thebuyerandretailcoach.com/podcast/

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It is just days after I announced my new Partner in Wine product and in the past few days I've oversubscribed the waitlist, gone viral on TikTok and created a buzz around my new product The Everything Blanket. So, in this episode I'll be taking you through the months of preparation for this launch, I'll be talking how to create mystery around your product, what to do in the three stages of a launch, and what not to do when launching a product.

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

Sassy Digital website: https://www.sassydigital.co.uk/

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In today's episode we have Alice Benham, Business & Marketing Strategist, taking us through the dos and don'ts when launching a product or service. We'll be discussing the reality of launch week for both of our businesses (00:00- 32:53), the mistakes businesses make when launching a new product/service (32:54-44:02) and the importance of resilience when launching (44:03-1:00:55).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Alice on Instagram @alice_benham, or via her website at: https://www.alicebenham.co.uk/

As mentioned in the episode:

Alice's marketing course: https://www.alicebenham.co.uk/sgsg

Alice's Podcast - Starting the Conversation

Alice's Stationery Brand - On Paper: https://onpaper.shop/

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In today's episode we have Sophie Belle, breathwork facilitator and founder of online breathwork studio, Mind You Club, back to talk to us about how making time to think & breathe can help grow your business. We'll be discussing her own story of leaving her past business and getting into breathwork (00:00- 09:37), understanding ourselves and our mindsets (09:38-20:39) and how breathwork can help business owners (20:39-46:31).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Sophie on Instagram @mindyouclub, or via her website at: https://www.mindyouclub.com/

As mentioned in the episode:

To listen to the last episode I recorded with Sophie, scroll back to episode 41 of the Winging It Podcast.

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In today's episode we have Sallie King, Founder of Urbansize, talk to us about how to NOT be an overnight success. We'll be discussing the long journey of making her business an "overnight success" (00:00- 19:31), the lessons learnt from building a successful business (19:32-33:34), tips for creating content and working with influencers (33:35-44:31) and how to start and grow your business as an introvert (44:32-56:10).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Sallie on Instagram @urbansize_home, or via her website at: https://www.urbansize.co.uk

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In today's episode we have Rosie Davies-Smith, Founder of PR Dispatch, talk to us about why shutting down your business could be the best decision you've made. We'll be discussing her story for creating two successful PR businesses (00:00- 21:40), her feelings and thoughts when choosing to close her PR agency (21:41-30:17), and what closing her business has meant for her life now (30:18-42:26).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Rosie on Instagram @prdispatch, or via her website at: https://www.prdispatch.com/

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In today's episode we have business growth guru, Beth Carter, talk to us about how to grow your business and master the work life blend during the summer. Beth Carter is a business growth guru who has helped hundreds of startups to scale up as a Growth Coach. She's also Head of Growth at Flexa, and an Angel Investor. Today we'll be discussing how to create a work-life blend that works for you (00:00- 21:54), how to manage your productivity and grow your business during the summer (21:55-31:35), and the importance of execution and consistency in business (31:36-48:11).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Beth on LinkedIn here.

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In this episode I'm sitting down to discuss why I'm finding it so hard to get back into 2024, what my plans are for the year and why I am yet to properly set my goals. I also want to discuss some of the struggles I'm currently facing within my business Partner in Wine, in case you are struggling in those areas too!

Make more of the podcast! Follow me on YouTube for more tips and a behind the scenes (down to earth) look at what it's like to run a growth stage business. The comedy comes for free: https://www.youtube.com/@lucyhitchcock

And for day to day life, tips and inspo you can find me on IG: https://www.instagram.com/lucyhitchcock_/

Follow Partner in Wine: https://www.instagram.com/partnerinwineuk/

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This week I've had so many conversations with different women about how their self-doubt and lack of self confidence is stopping them from achieving the things they want to within their business, mainly because they care SO much about what other people think.

So this week's episode is dedicated to you - the woman who want to do it all, but can't seem to find a way to break past barriers that will help you shift the 'cringe', and let go of the fear of what other people think.

In this episode of Winging It, I cover:

• The pervasive issue of self-doubt and imposter syndrome & highlight the impact of personal hindrances on business growth and success
• Discuss the five common barriers that are holding you back
• Why I only decided to share that I'd been trolled by someone I went to school with two years after it happened AND how I dealt with it, along with the implications of what might have happened if it had affected me
• Encouraging you to shift the focus from "what could go wrong" to "what could go right"
• How to build resilience in your business

Lastly, I invite some of my listeners on to discuss their experiences on overcoming imposter syndrome and the fear of what other people think. Follow Trish and Rosie on Instagram.

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

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In today's episode of Winging It, I'll be talking you through exactly how I monetised my feed as a small business owner, and how you can too!

In this episode I'll be sharing why you don't need 10k followers to make money on TikTok, IG or any of your other feeds - and how I raked in £3k for 2 reels, with only 6k followers on IG. Secondly, I'll be discussing two type of partnerships that could make you money on your brand's social media: Storytelling and audience crossover, and how to prep your content so that you could even be considered for this kind of content in the first place. I'll finally be discussing how to set your rates and negotiate. Then I'll be wrapping up the episode by sharing the content from my recent youtube video all about how to monetise your feed for some extra context!

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

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** Download your Margin Calculator here**

Do you not feel confident when it comes to pricing your products or services?

In today's episode, I'm sharing exactly how to confidently price your product, looking at:

• Perceived value vs actual price
• Working out your margins to make sure you're turning a profit
• Learning the hard way that you do not need to price your products or services to suit everyones budget

Drawing on my own experiences with The Everything Blanket, a luxury picnic blanket that I developed last year and sold 180 of on launch day, I'm sharing why I priced my picnic blanket at £145, how I dealt with negative comments around my pricing vs perceived value, and lastly, how you can learn from this success story.

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

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I'm going to have to apologise a bit for this week's podcast because I totally ran out of time (#wingingit) to record something super helpful and meaningful which resulted in this episode being a mash up of a business update from me about Partner in Wine and Sassy Digital - which you actually won't find anywhere else, so if you want to hear what I'm working on at the moment then come BTS with me for the first half. For the second half, I've taken the audio from my latest YouTube video where I'm rating all of the ways I've used to grow my following on social media for Partner in Wine...

If you want to grow your following on social media for your business to an ENGAGED community who will actually buy from you, then this video is for you. I grew my business from 300 when I launched the business to now 36k on IG and 48.8k on TikTok and here’s exactly how I did it, the good the bad and the waste of time 😂

Summary of this podcast:

How I built my initial following before I launched my business

Rating the ways that I built my following on socials:

1. Collaboration

2. Community building

3. Creating highly shareable highly engaging content

4. Paid advertising

5. Cross Platform Promotion

6. In Person Events

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Join Nicky Elliot, Founder of Wilder Ones Collective in this episode that is all about how to build a community on social media, and why this is so important to help you build your brand. Nicky has a huge amount of experience both working for someone else and herself, along with building a strong brand and community online - in the episode she shares with us:

• How she began her career and had her first taste of entrepreneurship when she started a successful events company
• Starting a Children's clothing brand and how being a small, fluid company can be both a strength and a weakness
• How to know when it's time to make a change - why Nicky decided to stop making clothes
• How Wilder Ones pivoted from clothing brand to female-led community and podcast host of Women's Business!

Listen to Nicky's podcast - Women's Business

Follow Wilder Ones on IG

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

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Do you want to get your brand stocked in luxury retailers like Selfridges, Liberty London, Oliver Bonas, Urban Outfitters and others? Before you consider getting in touch with retailers, there are some key things to consider. I found this out with my business Partner in Wine, where I was stocked in Selfridges just 7 months after I launched.

In this video you’ll learn what areas you need to focus on in order to get your business stocked in a luxury retailers, we’ll be looking at:

- Branding

- Marketing

- Pricing

💸 👉 DOWNLOAD - Work out your pricing for wholesale with my downloadable Margin Calculator spreadsheet: https://www.sassydigital.co.uk/sassy-... 👈 💸

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

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 2024 is the year of the personal brand, I’ve seen so many business owners now begin their journey building their personal brand. As a business owner who runs two six figure businesses and has been building my personal brand from day dot here are my top tips to build an engaged community who will not only invest in you but invest in your business.

Why should you build a personal brand?

People buy from people, boost the profile of your business, monetise your business feed, build authority and authenticity

How to build a personal brand

1. Decide on your niche
2. Decide where you’re going to share your purpose - which platform are you going to use to share your voice
3. Don’t tell people what you do, show them
4. What if you’re afraid to be on camera/talking
5. Other ways to build your brand, get out there into the real world and talk to people

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm talking to Chloe Slade about how to make your business goals a reality with manifestation.

Chloe is a motivation and mindset coach and the owner of Vibe and Flow, an online platform that helps people harness the power of manifestation and design a life on their own terms with its products and membership community. There's not much about mindset and manifestation that Chloe doesn't know about, so I'm super excited to have her back on the podcast to talk about this topic.

We discuss; what is manifestation and the number one misconception about it, the importance of confidence and clarity when starting a business, and Chloe shares her top three tips for making your business goals a reality.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Chloe's Instagram: https://www.instagram.com/itschloeslade

Vibe and Flow's Instagram: https://www.instagram.com/vibe_and_flow/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

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In this episode I'm talking to Gracie and Sophie Tyrell. also known as the Squirrell Sisters, about how they turned their idea for healthy sugar-free snacks into a business that is now stocked in the likes of Waitrose, Wholefoods, Ocado and many retailers across the UK

We discuss; the story behind the Squirrel Sisters, how they developed their branding (and subsequent re-brands), and the trials and tribulations of finding the perfect food manufacturer.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Squirrel Sisters' Instagram: https://www.instagram.com/squirrelsisters/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

In this final episode of series 4, I'll be sharing with you the story of how I went viral on TikTok.

What started out as me sat at home frustraredly trying to edit a video, ended up in half a million views and a record sales day only 24 hours later.

But it didn't stop there; with many more sales, media coverage and some partnerships in the pipeline - this one viral TikTok has changed my business.

So, here are the highs and lows of my experience!

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/

Partner in Wine's TikTok: https://www.tiktok.com/@partnerinwineuk

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

Bianca's Instagram: https://www.instagram.com/biancabridges/?hl=en
Breakfast London Instagram: https://www.instagram.com/breakfastlondon/?hl=en
Good Belly Pizza Instagram: https://www.instagram.com/goodbellypizza/?hl=en
Railway Tavern Instagram: https://www.instagram.com/railwaytavernn16/?hl=en

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/

Hosted on Acast. See acast.com/privacy for more information.

Zoe is an incredible career woman whose story will inspire anyone wanting to climb the career ladder within a business. She’s the Executive Vice President, Marketing at EQUIIS technologies. Before joining the rapidly growing Swiss tech firm, Zoe was the commercial director at Hearst magazines. In this episode we are talking all about women in tech.

Follow Lucy on Instagram - https://www.instagram.com/lucyhitchcock_/

Download Flaim - https://apps.apple.com/gb/app/flaim/id1439303803

Follow Flaim - https://www.instagram.com/flaimapp/

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This week I am joined by Matt Dowling, founder of The Freelancer Club, one of the leading creative networks to talk all about how to create a low-risk start up. Their campaign to end exploitative unpaid work, #NoFreeWork, has made huge headway.
In 2008, Matt spent his last £300 on a lawyer to recover £11,000 that was owed to him from an unpaid invoice. The final attempt failed. Matt, a freelance photographer, was in debt, frustrated and desperate. The story made the national press and freelancers reached out with similar tales. Realising the need for support and a stop to the exploitation of creative freelancers, the first seeds of Freelancer Club were sown.

Follow Lucy on Instagram: https://www.instagram.com/lucyhitchcock_/
Follow The Freelancer Club: https://www.instagram.com/thefreelancerclub/
https://freelancerclub.net/
The Edit Album: bit.ly/theeditalbum

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Limber App Instagram: https://www.instagram.com/limber_app/
Limber website: https://limber.work/
Download Limber: https://apps.apple.com/gb/app/limber/id1155913113

Follow Lucy on Instagram: https://www.instagram.com/lucyhitchcock_/
Follow The Winging It Podcast on Instagram: https://www.instagram.com/thewingingitpodcast/

Hosted on Acast. See acast.com/privacy for more information.

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Are you struggling to keep ahead of the curve with social media? Feel like you can't compete with the big brands? or just generally feeling demotivated? This week I'm joined by Katie Leeson, Managing Director of Social Chain, a global social media marketing agency with high-profile clients including SuperDry, Spotify, Microsoft, 20th Century Fox and Just Eat, to name just a few. Katie and I both share the same area of interest so in this episode we are sharing some top tips that will help small brands think BIG in terms of their social media marketing.

Katy has also been on her own inspiring journey since discovering she suffers from imposter syndrome and now shares the inner secrets of a woman in a predominately male role online which has lead to her growing a social following who nominated her for the Women Role models list of 2019 which is a list of high achieving women who are breaking down barriers at work and clearing the path to success for fellow women.

Katies Instagram: @katyleeson
Social Chain: https://www.socialchain.com/
Social Chain Instagram: @socialchain
Lucy's Instagram: @lucyhitchcock_
Sassy Digital Instagram: @sassydigital
Edit Album: bit.ly/theeditalbum

Hosted on Acast. See acast.com/privacy for more information.

Sedge's Instagram: https://www.instagram.com/sedgebeswick/?hl=en
Seen Connects Instagram: https://www.instagram.com/seenconnects/
Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/

Alice Molloy Interiors: https://www.instagram.com/alice_molloy_interiors/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm talking to Charlotte Ferris from Medialuxe about how to find your brand identity. Charlotte is not only a brilliant brand consultant and copywriter, but she was the first person I thought of when it came to writing the copy for Partner in Wine.

We discuss; the three things that make up your brand identity, common mistakes people make, and the value of outsourcing experts when developing your brand.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Media Luxe's Instagram: https://www.instagram.com/medialuxe_/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm talking to Danielle Peazer about how to create a healthy work-life balance.

Danielle Peazer is a personal trainer, an ex-professional dancer, and the owner of DPM - an online platform and membership community sharing training videos and health and fitness related content all created by Danielle herself. Danielle built a career that sees her inspiring millions of followers on social media, but with an unconventional job comes the pressure to 'always be online'. So in this episode we are talking all about ways to put in place a work life balance that works for you and your career.

We discuss; having a career on social media and the boundaries to put in place, Danielle’s tips for creating a better work-life balance, and how we both manage to “do it all” by seeking help from others.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Danielle's Instagram: https://www.instagram.com/daniellepeazer/

DPM's Instagram: https://www.instagram.com/daniellepeazermethod/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to series 4 of The Winging It Podcast. A lot has happened since I last recorded, including: new clients, new team members and not to mention a global pandemic. But in between all of this, and out of a moment of inspiration, I launched a new business - Partner in Wine.

So in this first episode, I'll be updating you on my, now two, businesses and letting you know what to expect from the rest of the series.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

This week I'm joined by Angelica Malin - an entrepreneur, event host and broadcaster. She is the Editor-in-Chief of About Time Magazine, one of the UK's most popular lifestyle websites, which she started at the age of 22. This week we're talking all about what it's like to be a millennial in business, imposter syndrome, what success means and more.

Follow Lucy on Instagram - https://www.instagram.com/lucyhitchcock_/
About Time Magazine - https://www.abouttimemagazine.co.uk/
The Edit Album - bit.ly/theeditalbum

Hosted on Acast. See acast.com/privacy for more information.

Zanna Van Dijk is a wellbeing, travel and sustainability influencer who has a following of over 250,000 on her Instagram account and co-founder of Stay Wild swim, a sustainable swimwear brand, which design and produce their pieces in London.

Zannas insta: @zannavandijk
Stay wild website: https://staywildswim.com
Lucy insta: @lucyhitchcock_
The Edit Album: bit.ly/theeditalbum

Hosted on Acast. See acast.com/privacy for more information.

Intune Drinks Instagram: https://www.instagram.com/intunedrinks/?hl=en
Intune Drinks Website: https://www.intunedrinks.com/

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/
The Winging It Instagram: https://www.instagram.com/thewingingitpodcast/

Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm talking to Vix Meldrew about how to grow your brand through influencer marketing. Vix is an online educator and founder of Grow & Glo, a membership community that helps creators and business owners build a brand online. With experience working with business owners and influencers alike, and having formerly run an award-winning lifestyle blog, Vix has got a lot to say about influencer marketing!

We discuss; how to find the right influencers for your brand, when to gift your product versus when you should be paying them, and how to go about successfully approaching influencers.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Vix's Instagram: https://www.instagram.com/vixmeldrew

Grow & Glow's Instagram: https://www.instagram.com/growglow.co/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Elizabeth's Instagram: https://www.instagram.com/elizabethstilesuk/
Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/

bit.ly/theeditalbum

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In this episode I'm talking to Emma Phipps about how to build anticipation around a launch whether that's launching your business or a new product. Emma is the creator of Beau Tie, a luxury accessories brand making handmade products including bow ties, scrunchies, and pet accessories out of reclaimed and vintage fabrics. After nine years of growing her business, and a successful 2020 where she had numerous sell out launches, Emma has a lot to share about this topic.

We discuss; how she uses Instagram Stories when launching new products, the value in showing the imperfect behind-the-scenes of your business, and whether you can ever post too much about your product ahead of a launch.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Beau Tie's Instagram: https://www.instagram.com/beautieuk_/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm talking to Imogen Pickering about how to grow your business through goal setting.

Imogen Pickering is owner of Imogen Apparel, a hand-crafted lingerie and womenswear brand, and Bijoux, a creative studio specialising in branding and digital design. Having experienced the highs and lows of running two businesses, which she shares candidly on her social media, Imogen now uses goal setting to grow her businesses and push past her fears.

We discuss; our own experiences with goal setting and how it has changed our lives, why cultivating a growth mindset is so important for our businesses, and the steps we take to get us through the hard days.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Imogen's Instagram: https://www.instagram.com/imogenjersey

Imogen Apparel's Instagram: https://www.instagram.com/imogenapparel/

Bijoux's Instagram: https://www.instagram.com/bijouxcreative/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

This week I want to help you understand HR as a startup or small business. HR might fill you with dread and make you feel scared, so I’m joined by Gemma Bullivant, an HR Coach and Partner who has more than 20 years of HR experience. From working on the frontline and getting the HR basics in place, to taking a seat at the boardroom table as a strategic partner and confidante to the CEO. Gemma is going to break those HR assumptions you might have and make it all a little less scary!

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/
Gemma's website: https://www.gemmabullivant.co.uk/
The Edit Album: bit.ly/theeditalbum

Hosted on Acast. See acast.com/privacy for more information.

Winging It is one year old! A lot can happen in a year and my life has changed a lot since I recorded episode 1 of the podcast so I’ve recorded a little career and business update for you along with a little Q&A at the end! This year has had both highs and lows - and I’m sharing them all.

Lucy's Instagram: @lucyhitchcock_
Sassy Digital Instagram: @sassydigital
bit.ly/theeditalbum

Hosted on Acast. See acast.com/privacy for more information.

Sophie's Instagram: https://www.instagram.com/sophieteaart/
Sophie's Website: https://www.sophieteaart.com/

bit.ly/theeditalbum

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In today's episode I'll be doing a business Q&A with Yvonne Aboagye.

Yvonne Aboagye is a Norwegian-born, Australian-raised small business owner of Ghanaian heritage, who now resides in the UK. Not only does she love wine as much as I do but, like me, she is the founder of two businesses: NETT, a sustainable and beautifully designed exfoliating cloth, and Blank Canvas by Yvonne, where she sells handmade resin jewellery.

I started speaking to Yvonne a few months back when she slid into my DMs to ask me some business questions - and since then we’ve kept in frequent touch. But when I invited Yvonne to be a guest on the podcast, she had a better idea. And that’s why in today’s episode I’ll be taking the passenger seat and answering her burning business questions.

So enjoy this special episode as I share my business journey thus far, how confidence and a positive mindset has helped my businesses grow, and the single piece of advice I would give any aspiring business owners.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

NETT's Instagram: https://www.instagram.com/mynettex/

Blank Canvas by Yvonne's Instagram: https://www.instagram.com/blankcanvasbyyvonne/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Harriet Hastings is the Founder and Managing Director at Biscuiteers. Harriet is also MD of the Women’s Prize for Fiction, one of the most prestigious literary awards in the world.
Harriet and her husband launched Biscuiteers in 2007 with the mission to offer a more unique, stylish and personalised gifting solution under the banner 'why send flowers when you can send Biscuiteers?' They decided to launch collections of beautifully iced biscuits in fabulous packaging, a completely new way of gifting that would get people talking. Biscuiteers has since had some hugely successful and well known collaborations in the past including Beatrix Potter, National Portrait Gallery celebrating 100 years of Vogue Magazine, and they’ve released two books as well as many other incredible achievements.

Follow Biscuiteers on Instagram: https://www.instagram.com/biscuiteersltd/

Biscuiteers website: https://www.biscuiteers.com/

Follow Lucy on Instagram:: https://www.instagram.com/lucyhitchcock_/

The Edit Album: bit.ly/theeditalbum

Hosted on Acast. See acast.com/privacy for more information.

Harlequins Women's Instagram:
https://www.instagram.com/harlequinswomen/

APEX Training and Performance Instagram: https://www.instagram.com/apex.evolution/

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/

The Winging It Instagram: https://www.instagram.com/thewingingitpodcast/

Hosted on Acast. See acast.com/privacy for more information.

Alice's Instagram: https://www.instagram.com/alice_benham/

The Skin Coach Instagram: https://www.instagram.com/theskincoach_/

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/

Hosted on Acast. See acast.com/privacy for more information.

This week I'm so bloody excited to have this lady on the podcast with me. Elysia is an old school friend of mine, but she's also an incredible actress. After working in the city for a financial PR company, she went on to study Sociology at Warwick University before deciding to go to drama school. Elysia then landed the lead role in Fast and Furious Live after auditioning to be the understudy and toured both the UK and Europe.

Follow Elysia on Instagram: https://www.instagram.com/elysiawren/
Follow Lucy on Instagram: https://www.instagram.com/lucyhitchcock_/
The Edit Album: bit.ly/theeditalbum

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Ellie's Instagram: https://www.instagram.com/thisgirltalksmoney/?hl=en

Ellie's Website: https://www.thisgirltalksmoney.com/

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/
The Winging It Podcast Instagram: https://www.instagram.com/thewingingitpodcast/

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In this episode I'm talking to Lydia Collins about how to elevate your brand with great photography. Lydia is a fashion and lifestyle photographer who creates the beautiful visuals behind some of your favourite brands - including the Partner In Wine lifestyle shoots.

We discuss; why investing in photography is so important for your brand, finding a photographer/ content creator that is right for you, and how to use both curated and non-curated imagery to tell your brand story.

Lucy's Instagram: https://www.instagram.com/lucyhitchcock_

Lydia Collins' Instagram: https://www.instagram.com/lydiaxcollins/

Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/

Sassy Digital's Instagram: https://www.instagram.com/sassydigital/

Hosted on Acast. See acast.com/privacy for more information.