The Wellness Business Podcast (Karen Pattock and Kathleen Legrys)
Explore every episode of The Wellness Business Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 30 Oct 2018 | EP72: Overcoming Objections During Your Discovery Calls - Part 1 with Peter Frumenti | 00:43:12 | |
In the past, we’ve covered how to structure discovery sessions but we haven’t gotten a chance to dive into how to handle objections. If you’re not getting a yes from a prospective client, that means that they have some sort of objection. Once you learn how to uncover and address those objections, you’re going to get a lot more clients saying yes to working with you. This week’s guest Peter Frumenti is the perfect guest for this topic. Peter and his company, Sales Team Six, teach experts how to make more sales through powerful and authentic conversations that move potential clients, take immediate action, and get better results by doing so. For most of us, sales talk feels really awkward, uncomfortable, and “sales-y” but as Peter tell us In this episode, we talk about…
Peter's Website: Episode 24: How to Lead a 1-on-1 Discovery Call Results in the Client Saying Yes Wellness Business Insider's Club The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen’s Facebook Group - Kathleen's Instagram - Karen's Instagram - | |||
| 20 Dec 2022 | EP288: BEST OF: 3 Steps To Make Quick Decisions In Your Business | 00:31:11 | |
Decision making is a key piece in being the owner of your own business. The quicker you can make an informed decision and move forward the faster you will continue to grow.
Rarely is there ever a perfect choice. Each option typically has pros and cons so it usually comes down to the ‘best’ choice rather than the ‘perfect’ choice.
In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your business needs.
In this episode you’ll discover:
If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode where you’ll get our 3 steps to make decisions in your business.
Links/Resources mentioned on the show:
Links to Resources:
Wellness Business Insider’s Club
The Wellness Business Podcast Facebook Page
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| 07 Dec 2021 | EP234: The Formula for Growing Your Health Coaching Business | 00:17:45 | |
There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results.
Don't make the mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success - no matter what.
One of the most common questions we get is "What do I need to do to get clients?" and that is what we are going to cover on today's episode.
In this episode, you’ll discover:
If you’ve wondered how you can stand out and consistently turn your ideal clients into paying client, this episode is for you.
Links/Resources mentioned on the show:
Free Guide – The 6-Part Formula for Growing Your Wellness Business: https://resources.healthcoachsolutions.net/6_part
Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer: https://www.thewellnessbusinesspodcast.com/episode163/
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/
The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/ | |||
| 30 Nov 2021 | EP233: 10-Point Checklist for Your Website Homepage | 00:19:51 | |
Designing the perfect homepage isn't difficult if you have a clear understanding of the purpose that page serves on your website. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own. In this episode we're going to walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have.
In this episode you'll discover:
If you’ve had questions about whether or not your website homepage is set up to attract your ideal client, this is a must listen episode for you!
Links/Resources mentioned on the show:
Free Resource – 10-Point Website Homepage Checklist: http://www.karenpattock.com/10-point-homepage-checklist
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/
The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/ | |||
| 22 Oct 2019 | EP123: Ask Us Anything | 00:51:02 | |
In this episode, we’re diving into some of your burning questions. We have lots of juicy questions we’re going to answer and they cover everything from how to generate sales during the holidays, to figuring out why someone’s FB ads aren’t working to how to grow your email list and Facebook group from scratch. This is one of our favorite types of episodes because we love to see what’s on your mind and what you want to know. We’re pretty sure at least one of the questions we answer today have been on your mind too. After listening to this episode, you'll come away knowing:
Be sure to give this episode a listen if you have any questions that you've been itching to ask us, since we may have answered it!
Links to Resources: Wellness Business Insider’s Club | |||
| 02 Jan 2018 | EP29: The Secrets to Outsourcing Even If You're on a Tight Budget | 00:46:30 | |
Just because you can do something, doesn’t mean you should! On this episode, Karen and Kathleen give you the tools you need to outsource tasks for your business even while on a tight budget. You’ll learn how to create a support system to help manage and balance your business without getting overwhelmed in the process. Karen and Kathleen share why its important to outsourcing, what to outsource, where to find the right person, and some best practices for hiring good help. Outsourcing allows you to work less hours and focus on the tasks you enjoy, and that will bring in more revenue. You wont want to miss the solid gold advice in this episode. In this episode we talk about…
Links to resources: Virtual Freedom by Chris Ducker For web design: Don’t forget to download this week’s free guide: Outsource Like a Pro: 10 Steps to Hiring Virtual Support That Save You Time and Money. For more information, visit Kathleen's Website, Karen's Website, and The Wellness Business Podcast on Facebook.
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| 04 Jul 2023 | EP316: Increase Coaching Program Enrollment with the Right Bonuses | 00:19:35 | |
Did you know that bonuses can work with ANY type of offer you have, including one-on-one coaching, online group coaching, or a membership site?
The intention behind bonuses is to make them time-sensitive and only available for a set number of days, so there is urgency involved in people taking action to get access to the bonus. Karen and I have been using this strategy for many years, and we want to share some of our top secrets with you, so you can use this effective marketing method in your business too.
Here's what you’ll discover:
· How bonuses can increase sales even when you only offer 1-on-1 coaching · How and when to use bonuses the right way to get the best results · Different strategies for the timing of your bonuses to maximize sales · Examples of different types of bonuses you can use in your health coaching business · And more
Tune in to see how you can increase enrollment during your next promotion with this simple strategy.
Links to Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 26 Jul 2022 | EP267: BEST OF: A 7-Step Process to Successfully Offboard Your Clients For Improved Customer Experiences | 00:17:29 | |
Health Coaches often create a system for bringing new clients onboard that will WOW them and kick their experience off with a bang. It’s true that welcoming new clients into a new coaching program in a big way is important, however, it’s just as important to end your coaching program with equal intention.
If you don’t have an official offboarding process and questionnaire as you wrap up working with your clients you’ll find this episode exceptionally helpful.
We’re bringing this popular episode because it got coaches talking and for the first time thinking about how to successfully wrap up their coaching program with a client that not only leaves them feeling positive but sets the stage for more new clients in the future.
Tune in to this episode to discover the secret to an offboarding process that improves customer experiences and ultimately leads to better testimonials and more clients.
Links/Resources mentioned on the show:
The 7-Step Offboarding Questionnaire for Health Coaches: http://www.karenpattock.com/7-step-offboarding-questionnaire
Links to Resources:
Wellness Business Accelerator - https://wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 18 May 2021 | EP205: The 3 Categories Every Video Must Fall Into To Move the Needle In Your Wellness Business | 00:19:42 | |
As video becomes a more and more popular way to attract, nurture, and convert clients on social media, it no longer is a case of whether or not you should use it. If you're building an online business and want to attract a steady stream of ideal clients then showing up on video is no longer an option.
In this episode you'll discover:
If you’d like to start showing up and attracting your ideal clients through video, this is episode is a must!
Get a kickstart and boost your video confidence with the 10 Day Livestream Video Jumpstart HERE for just $18 (50% off the regular price).
Links/Resources mentioned on the show:
Join the 10 Day Livestream Video Jumpstart for just $18 (50% off the regular price).
Links to Resources:
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| 19 Jun 2018 | EP53: Getting more website visitors using Pinterest with Kate Ahl | 00:44:38 | |
Pinterest is a place where users go to search out ideas, topics, motivations, dreams, or whatever else they’re looking to discover. It’s also a great place for coaches and business owners to generate leads and clients. This week’s guest, Kate Ahl from Simple Pin Media, is a Pinterest expert and is Karen and Kathleen’s top pick to help you, our audience, understand the basics of pinterest and how to get started posting your own pins. Kate teaches small businesses and business owners marketing strategies that are actionable and helps them implement simple steps that help business owners move forward instead of feeling overwhelmed. If you’ve ever thought about diving into Pinterest this is the episode for you! In this episode we talk about…
Freebie: Free Guide: Ultimate Pinterest Planner: https://www.simplepinmedia.com/pinterest-planner/ Links to resources: Simple Pin Media (Kate’s website) - https://www.simplepinmedia.com/ Simple Pin Podcast - https://www.simplepinmedia.com/simple-pin-podcast/ Canva - https://www.canva.com/ Tailwind (scheduling app) - https://www.tailwindapp.com Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/ Karen’s Step Into More Profits Program – https://www.karenpattock.com/step-into-profits-program/ Kathleen’s Coach with Confidence Program - https://www.healthcoachsolutions.net/cwcprogram/ | |||
| 03 Jan 2023 | EP290: How to Use Instagram to Get More Email Subscribers and Clients | 00:24:12 | |
Even though algorithms change, and our organic reach may be lower, social media is still one of the easiest ways people can find out about you, and when you have the right pieces in place, they can also become email subscribers and clients. In order for this to happen, there are a few important pieces you want to have in place, and that’s what we’re going to cover today.
Whether you use Instagram, Facebook, LinkedIn or something else, the same principles will apply, so if you aren’t on Instagram yet, you will still come away with some ideas you can implement right away.
Here’s what you’ll discover in this episode:
Tune in to find out how to turn more of your followers into email subscribers and clients.
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 21 May 2019 | EP101: An Inside look at our Membership Hot Seat Coaching Session | 01:09:34 | |
In today’s episode, we’re sharing a replay of a hot seat coaching session we did for our Wellness Business Insiders Club members. The questions and topics that were covered were so beneficial, that we decided to share it here on the podcast. The hot seat coaching covered a wide variety of topics and questions such as:
We’re sure you asked yourself at least one of these questions, so we hope you get as much benefit out of it as our members did. Links to Resources: Wellness Business Insider’s Club | |||
| 15 May 2018 | EP48: How to Get Your Blog to Rank Higher in Google | 00:49:19 | |
Blogging can be a great way to become known for what you do, position yourself as an expert, and grow your email list. But how do you get your page to appear higher in Google search results and get in front of more people? That is where Search Engine Optimization (SEO) and our guest, Elan Zusman, come in! As the co-founder of Ziggy Media, Elan helps businesses of all sizes grow their online presence using the latest in online marketing technologies. He’s the perfect person to teach us the basics of SEO and blogging strategies that will help you and your content get in front of more people. In this episode we talk about…
Links to resources: Elan's website - ZigiMedia Zigi Media Tech Mentorship https://www.zigimedia.com/healthcoach Kathleen's Health Coach Peer Support Facebook Group https://www.facebook.com/groups/healthcoachpeers/ Semrush (SEO tools) Moz (SEO tools) Google AdWords (free keyword planner) https://adwords.google.com/home Rev (transcription) Google Speed Checker https://developers.google.com/speed/pagespeed/insights Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen's Facebook Group - | |||
| 10 Oct 2017 | EP17: 5 Proven Ways to Market Your Wellness Business to Find New Clients | 01:02:10 | |
On today’s episode, Karen and Kathleen share with you 5 proven ways to market your business to find new, marketable clients. Every business, regardless of what type it is, is also in the marketing business. Marketing is the lifeblood of your business, it’s how your customers are going to know that you even exist. Take a look at these 5 proven ways to market your own wellness business and check out the freebie for this week 10 Ways to Boost Engagement in Your Facebook Group.
Action Item: Pick one of these marketing strategies to focus on this week and apply it to your wellness business in the next 7 days but stay consistent with it for the next 3 to 6 months. | |||
| 08 Aug 2023 | EP321: BEST OF: 10-Point Checklist for Your Website Homepage | 00:24:08 | |
Designing the perfect homepage isn’t difficult if you have a clear understanding of the purpose that page serves on your website. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own.
Link for Karen’s freebie is: http://www.karenpattock.com/10-point-homepage-checklist
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 21 Jun 2022 | EP262: 90 Day Goal Setting - Why This Cycle Makes You More Productive & Profitable | 00:19:20 | |
If you want to increase productivity and profitability, using 90-Day goal setting framework might just be the key.
When you plan in this way it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year.
In this episode of The Wellness Business Podcast, we're sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.
In this episode you'll discover:
Links/Resources mentioned on the show:
FREEBIE – 90 Day Business & Goal Setting Training http://www.karenpattock.com/business-goal-setting-podcast
Links to Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 15 Dec 2020 | EP183: Two Pre-Promotion Warm-Up Strategies to Increase Sales | 00:43:40 | |
Warming up your audience before you do a promotion is one of the best ways to build trust and awareness about what you do and get more clients.
The purpose of your warm-up strategy is to create anticipation, curiosity and excitement about what’s coming, and when it’s done the right way, you’ll see a boost in enrollment.
In this episode, you’ll discover:
If you need some ideas of how to warm up your audience and get them ready for your upcoming launch, you won’t want to miss this episode!
Links/Resources mentioned on the show: Join the waitlist for Wellness Business Insider’s Club
Links to Resources: Wellness Business Insider’s Club | |||
| 07 Aug 2018 | EP60: Case Study: How Kendra Used Vulnerability To Fill Her Coaching Practice | 00:51:44 | |
It’s time to have a conversation about vulnerability. It’s ok if being vulnerable makes you feel scared and intimidated. That’s perfectly natural. However, it turns out that being more vulnerable can actually help your business grow. This week Kendra Perry shares her story about how she started being more vulnerable and transparent on social media and how her business took off because of it. Kendra walks us through how she’s been able to use a simple but extremely effective way of having deeper more meaningful conversations by being more vulnerable and not just showing what most of us just think other people want to see. Using this simple strategy has made such a dramatic difference that now she has a completely full coaching practice. Don’t worry, this episode is quite refreshing, enlightening and empowering! In this episode we talk about…
Other episodes of The Wellness Business Podcast mentioned: Episode 24 - How to Lead a 1-on-1 Discovery Call that Results in the Client Saying Yes Links to resources: Kendra’s website - http://kendraperry.net/ Kendra’s Instagram - https://www.instagram.com/kperrynutrition/ The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/ Kathleen's Instagram - https://www.instagram.com/kathleenlegrys/
Karen's Instagram - https://www.instagram.com/karenpattock/
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| 09 Aug 2022 | EP269: Best of: 4 Types of Email Sequences to Increase Sales | 00:24:40 | |
As an online business owner, you should always be planning and thinking about how you can make more sales. One of the easiest ways to do that is through various email sequences that either build momentum, warm up and nurture your followers, or actually do the selling for you.
We’re bringing back a popular and high-value episode that walks you through the 4 most important types of email sequences that have been proven to increase client enrollment.
You’ll discover:
Tune in to discover how best to use automated email sequences to increase sales.
Links/Resources mentioned on the show:
Welcome Email Sequence: http://www.karenpattock.com/follow-up-email-sequence
Episode 172 – A Simple and Free Strategy to Increase Interest in Your Programs: https://www.thewellnessbusinesspodcast.com/episode172/
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 21 May 2024 | EP362: The Final Episode | 00:15:06 | |
Well friends, as the title of this podcast shared, it’s our final episode. Believe us when we say today is bittersweet. We have loved creating this podcast during the past 7 years for all of the wellness warriors out there that are working hard to change lives and have the ripple effect in the world that truly makes a difference.
The decision to make this our final episode was not an easy one but the timing feels right because we both have other projects in the works that we want to focus our time on. Creating and producing a podcast is a lot of work, and while we have enjoyed every minute of it over the past 7 years, we’re both ready for a new chapter.
In this episode, we’re pulling some of our best content out of our podcast library as a simple roadmap for health coaches. Today we’re sharing 4 of our very best business building podcast episodes that will outline a simple growth formula appropriate for wellness business owners.
In this episode you’ll discover –
Links mentioned in this episode – Episode 216 – 3 Simple Steps to Nailing Your Niche - https://www.thewellnessbusinesspodcast.com/episode216/
Episode 217 – 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients - https://www.thewellnessbusinesspodcast.com/episode217/
Episode 138 – 5 Free Ways to Grow Your Email List and Promote Your Free Offer - https://www.thewellnessbusinesspodcast.com/episode138/
Episode 240 – How to Sell Without Selling to Fill Your Coaching Programs - https://www.thewellnessbusinesspodcast.com/episode240/
The Wellness Business Accelerator - https://www.
Kathleen’s Health Coach Toolkit – https://www.healthcoachsolutions.net/hctoolkit/
Karen’s Resource Library of trainings and free downloadable resources - https://www.karenpattock.com/free-download-library/
Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 29 Oct 2019 | EP124: Key Components Every Instagram Bio Should Include | 01:16:09 | |
Instagram is quickly becoming an important social media platform for health coaches, nutritionists and fitness pros as a way of attracting and connecting with their ideal clients. To get the most out of Instagram, you need to make sure your bio is fully optimized to attract your ideal clients. Recently, we did Instagram Bio Audits for members of the Wellness Business Insider’s Club and our members thought our process was so valuable that we decided to share it with you!
You’ll learn:
If you feel like you aren’t attracting your ideal clients to your IG account, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!
Links to Resources: Wellness Business Insider’s Club The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram
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| 11 Apr 2023 | EP304: Feeling Like Your Coaching Business is Stuck? 3 Ideas for Giving It a Boost | 00:17:29 | |
There are times in every business when things seem hard or confusing, and it’s often at the very beginning because there is so much to figure out. If you’re in a place right now where you’re feeling stuck, we have 3 ideas that can help.
Even though Karen and I have each been in business for about 10 years, there are still times when things don’t go as planned and we have to take a step back to evaluate what happened and figure out how we can improve for next time. It’s all part of the process for every entrepreneur.
Today, we’re going to cover 3 specific areas of your marketing that you want to look at closely because these are the most common areas where we see coaches struggle, and when you have each of these things in place, it can give your business a definite boost.
Here’s what we’re covering: · The #1 missing strategy we see with coaches who are struggling to get clients and what to do about it. · The 3 biggest reasons for not getting clients from social media and how to remedy it · Ideas for the frequency of making offers, so you have more people enrolling in your paid programs
We know there is a lot to learn when it comes to growing your business with online strategies such as social media and email list building, but the good news is you CAN learn exactly how to do it, and we love sharing our proven strategies that will save you time and help you get the best results in the shortest time possible.
Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 01 Jun 2021 | EP207: Shannon's Blueprint for Generating $17,000 in One Month with Online Workshops | 00:49:00 | |
Workshops can be an incredibly effective marketing strategy for health coaches, and our guest, Shannon Hansen, was using them very successfully as in-person events until the pandemic hit. She had to pivot and take her workshops online and it has resulted in a dramatic increase in revenue.
On this episode of The Wellness Business Podcast, Shannon shares her blueprint for using online workshops to grow her business, including:
This episode is a must-listen if you want to get a behind-the-scenes look at how another health coach is running their business and putting systems into place that scale to 5-figure months.
Links/Resources mentioned on the show:
Episode 96 – How Shannon Enrolled 15 Clients in 45 Days
Shannon’s Podcast: Thriving Thyroid
Links to Resources:
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| 02 Jul 2019 | EP107: Ask Us Anything | 00:40:09 | |
We are back with another Ask Us Anything episode, where we are answering some of the top questions about running a wellness business. We often get questions that are just so good we can’t help but share the answers with you!! Today we’re discussing the importance of having a website and blog, why you should have an email list, how to repurpose your content, and time management. After listening to this episode, you’ll come away knowing:
Be sure to give this episode a listen if you have any questions that you’ve been itching to ask us, we may have answered it! Links to Resources: Karen’s done-for-you workshops Wellness Business Insider’s Club | |||
| 15 Oct 2019 | EP122: The Top 5 Reasons You Aren’t Getting More Coaching Clients | 00:33:13 | |
In this episode, we’re covering the top 5 reasons you aren’t getting more clients so you can get some ideas of where you want to focus your time to improve your client attraction strategies - even if you have a limited number of hours each week. The health coaches that are consistently getting new clients each month are doing a few very simple things that we’re going to share with you in this episode. The main thing is having a plan while focusing on just a few marketing strategies that work for you, rather than chasing every possible marketing strategy out there.
After listening to this episode, you’ll know:
If you aren’t getting the number of new clients you would like to have or you’re not yet earning close to what you want to make, you’re going to love episode, so hit play and tune in!
Links/Resources mentioned on the show:
Links to Resources: Wellness Business Insider’s Club | |||
| 06 Nov 2018 | EP73: Overcoming Objections During Your Discovery Calls – Part 2 with Peter Frumenti | 00:44:46 | |
Last week we talked about Peter’s story and some mindset shifts that are really important to help you feel confident about the sales conversation during your discovery calls. This week, Peter Frumenti of Sales Team 6, is back for part 2 on overcoming objections during your discovery calls and boy does he share a ton of helpful information! A lot of people would rather avoid these conversations because it can feel super awkward and uncomfortable when you don’t know what to say or how to approach it. Lucky for us, Peter goes over his 4 step process that helps his clients uncover pain and doubt, connect the dots, and address objections with prospective clients. It not only makes the sales conversation easier, but it can also help you feel much more comfortable leading a discovery call! In this episode, we talk about…
Links to Resources: Peter's Website: Wellness Business Insider's Club - The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen’s Facebook Group -https://www.facebook.com/groups/healthcoachpeers/ Kathleen's Instagram - Karen's Instagram - | |||
| 19 Dec 2023 | EP340: BEST OF: 12 Ways to Use Canva in Your Coaching Business | 00:27:17 | |
One of our favorite online tools for our businesses and one that we regularly recommend to our clients is Canva. There is a really good chance that you’ve heard of it and probably have even given it a try. What we have realized over time though is that most coaches using Canva only use it for 2 or 3 things in their business. There are so many options that they aren’t even aware of.
This week we’re bringing back a super fun episode that we did over a year ago where we cover 12 Ways to Use Canva in Your Coaching Business. What’s even more exciting about Canva is that the free version is so robust, most coaches never need anything more than that for their business. Okay, we won’t make you wait any longer. Let’s dive into today’s BEST OF episode all about Canva.
In this episode you’ll discover:
Tune in to find out how you can best utilize Canva in your coaching business.
Links/Resources mentioned on the show:
Canva Affiliate Link: https://partner.canva.com/c/3608615/647168/10068
Links to Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 18 Dec 2018 | EP79: Case Study: How Heather Uses Workshops to Fill Her Programs | 00:52:40 | |
Our topic today will give you some great ideas for the new year on how to get in front of people and get clients! Today’s episode is all about workshops. Workshops are how Karen grew her own health coaching business back in 2011. For a straight year, Kathleen hosted workshops once a month, and during that time, she grew her email list from zero to 2,000 ideal client subscribers. It was an intentional strategy that required consistency and it worked really well. Our guest today has taken the workshop strategy to an entirely new level. Heather Woodruff is a certified nutritional practitioner and digestion guru. She loves supporting women to live wild and IBS free through deep digestive healing so they can stop managing and start healing. She’s the founder of Heather Woodruff Nutrition and spends her days coaching clients one-on-one or through online group programs, giving talks in the community, teaching cooking classes, and running health-focused workshops. She is also the creator of the powerfully effective 3 Day Meal Plan for IBS Flare-Ups and The Natural IBS Support Facebook Group. Heather will share how she has used workshops to generate revenue, grow her email list, and enroll new one-on-one coaching clients into her program. In this episode, we talk about…
Natural IBS Support Facebook Group Wellness Business Insider’s Club | |||
| 22 Feb 2022 | EP245: 5 Hacks to Save Time Managing Your Facebook Group | 00:17:32 | |
If you have a Facebook group, you know it can take some time to manage it, so today we are sharing 5 hacks to help you save hours in your group each week.
We have been running FB groups for years now, and when Kathleen was a health coach, it was one of the ways she enrolled new clients. They got to know her as a trusted resource and when she opened enrollment for her programs, some of the members joined. It was an easy decision for them because they already knew her and felt a connection to her. That is the power of having a FB group that is specific to your niche.
Here are 5 hacks to save time managing your Facebook group:
Tune in for a breakdown of each tip, so you can find out how save hours each week.
If you want to learn a lot more about starting and growing a FB group full of your members who turn into paying clients, be sure to check out Kathleen's Group Accelerator program.
Enrollment is only open through this Friday, Feb 25th. It's 50% off, so now is the time to join while the price is ridiculous!
Links/Resources mentioned on the show:
Kathleen’s Group Accelerator program: https://grpacclerator.com
Links to Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/
The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/ | |||
| 18 Jul 2023 | EP318: Best Of: The Difference Between Your Free and Paid Content | 00:26:05 | |
When it comes to creating and sharing content for your business, there are two types; Free and paid.
But how to you determine what should be included in your free content such as your freebies, blog posts and videos, and what should be saved for content for your paid programs?
If this question has been on your mind, this episode will be a huge help.
In this episode, you’ll discover:
· The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
· 8 popular types of free content you can use to attract your ideal clients
· What to avoid doing with your free content
· Examples of free content you can start sharing today Tune in to learn how to use both forms of content in your business to get the best results.
Links/Resources mentioned on the show: Episode 117 – How to Easily Navigate the Changes on Instagram with Jasmine Star
Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People
Links to Resources: | |||
| 26 Nov 2019 | EP128: Behind the Scenes of Our In-Person Business Planning Sessions | 00:30:36 | |
The online business world is growing fast, but how do you best plan and implement your business goals when you’re virtually working with a team or partner? We don’t think it would come as much of surprise that we text and chat on the phone almost daily. After all, there are a lot of moving parts involved in running the podcast and our monthly membership, the Wellness Business Insider’s Club. We’ve found that meeting up a few times a year works best for us. In this episode, we’re breaking down our in-person business planning to give you a behind the scenes look on how we do our business planning sessions.
We’re sharing what we do before and during our planning sessions, including:
If you’ve wanted to know how we make our podcast and monthly membership program work even when we live on opposite sides of the country, you’ll want to check out this episode!
Links to Resources: Wellness Business Insider’s Club | |||
| 06 Feb 2018 | EP34: How to launch a beta program - Part 1 | 00:32:32 | |
On this episode, Karen and Kathleen dive into the benefits of beta testing and why you want to use it with your programs. You’ll learn what a beta program is and how it can be helpful with launching new programs and rebooting old programs. This a great way to test the waters with your clients! Beta testing can help you speed up the process of completing a program without worrying about perfection. Test, tweak, implement and repeat. Imperfect action beats perfect action every time. If you are afraid to launch this episode will help you pull the trigger on future programming! In this episode, we talk about…
Freebie: The "8 Step Beta Program" Mapping Workbook Links to resources: Will it Fly, by Pat Flynn For more information, visit Kathleen's Website, Karen's Website, and The Wellness Business Podcast on Facebook.
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| 19 Apr 2022 | EP253: 4 Ways To Dial In Your Marketing Message Leading To More Clients | 00:19:30 | |
Now, more than ever, it's important to be crystal clear in your marketing message of who you help and how you help.
So many coaches that we work with believe that the more people they market to the more customers they'll get. While on the surface this seems like a reasonable conclusion the reality is it's the exact opposite.
A better strategy is to identify your ideal client identity - the people who will most benefit from what you're offering-and create programs and marketing messages that appeal just to them. If you build something they love they'll spread the word for you and become your biggest raving fan.
In this episode of The Wellness Business Podcast you'll discover:
If you want to start attracting your ideal clients, listen in to learn how to dial in your marketing message and niche.
Links/Resources mentioned on the show:
Crafting Your Marketing Message Freebie: https://www.karenpattock.com/craft-marketing-message/
Episode 245 – 5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update: https://www.thewellnessbusinesspodcast.com/episode245/
EP 252 – Why We Stopped Running Facebook Ads And What We Are Doing Instead: https://www.thewellnessbusinesspodcast.com/episode252
Wellness Business Accelerator Waitlist: wbwaitlist.com
How To Identify Your Ideal Client Part 1: https://www.thewellnessbusinesspodcast.com/episode163/
How To Identify Your Ideal Client Part 2: https://www.thewellnessbusinesspodcast.com/episode164/
How To Identify Your Ideal Client Part 3: https://www.thewellnessbusinesspodcast.com/episode165/
Links to Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 23 Jan 2024 | EP345: Why Marketing Yourself Makes You Feel Vulnerable & How To Build Your Confidence | 00:21:45 | |
A few weeks back I posted a few tips about marketing a wellness business in my Health Coach Client group and one coach shared this in her post…
“Oh my gosh! I struggle for sure at marketing myself! For some reason I randomly cry when I think about marketing myself or practicing. What the heck is that? I’m gonna need to figure that out.”
We often talk about making offers and selling programs without feeling salesy on this podcast, but for some coaches it goes beyond just feeling salesy. Some are actually having physical reactions like nausea, sweating, and in the case of this coach, even crying. On this episode, we want to explore this topic and offer some strategies that we believe will help if you fall into this category.
While imposter syndrome is one condition that can hold you back from marketing your coaching business full on, what we’re discussing today is something completely different. It’s more of a physical reaction brought about by the feeling of vulnerability. What we want to do today is to explore what’s causing that vulnerability.
In this week’s episode you’ll discover -
Links mentioned in this episode: Crushing Self-Doubt How to Tackle & Overcome Imposter Syndrome How to Lead a 1 on 1 Discovery Call that Results in the Client Saying Yes
Links to Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 31 Jan 2023 | EP294: Successfully Building A Health Coaching Business While Working Another Job - Part 1 | 00:23:30 | |
We are constantly interacting with Health Coaches and learning what obstacles they face when it comes to building their wellness business. Most of the coaches we talk to want to have a full-time thriving practice which we absolutely love. We know that each client you help will ripple out to their friends and family in a way that truly changes lives.
That said, one of the most challenging situations a health coach faces is when they are trying to build their wellness business while also working another job. We get it – you need to keep paying the bills until your coaching business can replace your income.
When this is the case it’s imperative that you become extremely intentional with your time as well as streamline your day-to-day tasks as much as possible. This week, we’re kicking off a two-part series called: Successfully Building A Health Coaching Business While Working Another Job.
In this episode you’ll discover…
There is no time like the present to start planning for your future if quitting your job for a full-time coaching practice is a top priority for you.
Links/Resources mentioned on the show:
Freebie: Karen’s Ultimate Health Coach Success Plan Blueprint https://www.karenpattock.com/health-coach-success-blueprint/
The Secrets to Outsourcing Even if You’re on a Tight Budget
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 26 Sep 2017 | EP15: How to get FREE Media Coverage to Pump Up Publicity and Profits | 00:46:22 | |
In this episode Karen and Kathleen discuss how to leverage free media coverage for your business with Lisa Simone Richards. Lisa is a visibility strategist for health, fitness, and wellness entrepreneurs and has helped many of her clients skyrocket to new heights. Lisa’s Three “ABCs” of Publicity
How to Start Developing Free Publicity
How To Pitch for Publicity
Media begets media. Once you get a piece of media coverage, share it everywhere. Because that will open up the doors for more publicity opportunities in the future. Lisa's "7 Pillars To The Perfect Pitch" Lisa's "5-Day Pitch To Podcasts Challenge" Action Item: Pick ONE outlet you really want to be featured in. Create a private twitter list with contacts from that outlet. Check it once a day and start building those relationships. | |||
| 03 Mar 2020 | EP142: People Pleasing, Perfectionism and Self Abandonment - Is It Slowing Your Business Growth? | 00:28:44 | |
Most of the wellness business owners we talk to have one thing in common: they want to help other people solve their health concerns and experience incredible transformations. But with this desire to help, there are so many health coaches that feel paralyzed by the need to be perfect and please everyone. The problem here is that you are holding on to the idea of being perfect, just so you can make your clients happy and this is only harming your business.
In this episode, you’ll discover:
Tune in to learn the simple steps that you can take for some serious mindset shifts that will allow you to let go of your perfectionism and grow the business of your dreams. Links to Resources: Wellness Business Insider’s Club | |||
| 02 Jan 2024 | EP342: 5 Things You Should Know Before Hiring a Business Coach | 00:20:44 | |
You’re interested in hiring a business coach to help you build your wellness business. That’s amazing and we fully support that decision.
Making the financial and time investment in a business coach can be the path forward to reaching your goals more quickly and with more clarity. It’s the idea that working with someone that has gone before you has the organic effect of shortening your learning curve and getting you to the finish line of reaching your goals more quickly than if you tried to go it alone.
We recently wrapped up our fall session of the Wellness Business Accelerator program and realized that some of our students had worked with private business coaches that gave them really bad advice. Ultimately that advice set their businesses back by months and in some cases even years. That’s why we knew we had to share this valuable information about hiring a business coach on the podcast so you don’t hire one that doesn’t understand the health and wellness space.
In this podcast episode you’ll learn:
Links mentioned in this episode:
How to Hire a Business Coach - Your 5-Point Checklist www.karenpattock.com/hire-business-coach-checklist
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 05 Sep 2023 | EP325: 5 Checkpoints to Know If You’re Ready to Create Your Own Coaching Program | 00:23:45 | |
When you first start your health coaching business the easiest way to begin to enroll new clients is to use the outline that you received through your certification or purchase a done-for-you coaching program so you can jump right in getting experience as a coach. This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win! But there often comes a time, after you’ve worked with several clients and have more experience as a coach, when you will decide you want to create your own coaching program. It’s the natural progression as a coach and for many of us this option makes sense once we have more clarity around the area we want to specialize. If you believe that you have a coaching program brewing inside of you, but you’re not sure how to get started, then you’re going to love today’s episode where we explore 5 Checkpoints To Know if You’re Ready To Create Your Own Coaching Program. In this episode you will discover:
Show Resources:
Amy Porterfield’s Course Confident Bootcamp Registration - https://amyporterfield.spiffy.co/a/1X7CoB6qpp/608
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 02 Oct 2018 | EP68: Brand Photography: How to Plan A Professional Photo Shoot with Mallika Malhotra | 00:49:46 | |
Brand Photography is so important when it comes to building your brand. If done right, it can tell the audience who you are, what you do and why you might be different. However, for a lot of us, the thought of taking pictures can be dreadful or downright scary. This week’s guest, Mallika Malhotra, is a brand photographer whose mission is to empower women to stop hiding behind their business and confidently become the face of their brand. Mallika brings SO many great tips on capturing the right photos and how to feel like a million bucks. In this episode we talk about…
Maillika's free guide: 6 Images Every Entrepreneur Needs Mallika's website: The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen’s Facebook Group - Kathleen's Instagram - Karen's Instagram - | |||
| 16 Feb 2021 | EP192: How Mark Found a Unique Niche he Loves and Landed a 5-Figure Contract | 00:47:10 | |
Should you niche down in your wellness business? The simple answer is YES! In this episode, we’re sharing what happens when you clearly define your niche and dream clients.
Our guest today is someone we have known for a while because he has been a member of our Wellness Business Accelerator program. He is a massive action taker and he’s always willing to try new things, so we wanted to have him on the show to share what’s possible in your business when you have a plan, and you implement a few simple strategies consistently.
During this interview, Mark shares how he:
As you’ll hear, when Mark nailed his niche, his business skyrocketed.
If you want to learn the step-by-step process to choosing and implementing a niche that will help you stand out and attract your dream clients, join the Wellness Business Accelerator!
Links/Resources mentioned on the show:
Join the Wellness Business Accelerator (doors are open through Feb 20, 2021)
Links to Resources:
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| 19 Oct 2021 | EP227: 3 Ways to Use Your Facebook Group as Part of the Customer Journey | 00:15:43 | |
Being intentional with mapping out a customer journey is often overlooked which means leaving money on the table and not helping as many people as you could.
Using your Facebook group as part of the customer journey is one of the most effective ways to lead prospective clients to the next step towards working with you.
Here are 3 ways you can use your Facebook group as part of the customer journey:
We're also sharing tips on how to grow your group AND your email list.
Tune in to learn how to apply these strategies to get the best results.
Links/Resources mentioned on the show:
FREE Guide: 10 Proven Ways to Grow Your Facebook group - https://resources.healthcoachsolutions.net/growfbgroup
Episode 132: Planning Your Customer Journey for Improved Client Attraction - https://www.thewellnessbusinesspodcast.com/132/
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/
The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/ | |||
| 11 May 2021 | EP204: How to Handle the Heavy Energy That Comes From One-on-One Client Calls | 00:28:00 | |
The demands as a health coach can weigh heavily on our energy and mood and it's not always easy to bounce back after a particularly difficult coaching call. In a recent Facebook post one coach asked, “Does anyone feel like they need a support group after a day of client calls?”
In this episode of The Wellness Business Podcast we're addressing the challenges of one-on-one coaching and how coaches can protect themselves from the draining energy that can sometimes come from certain clients.
In this episode you'll discover:
If you’ve ever felt like you need pick-me-up after the heavy energy that comes from one-on-one client calls, tune in to learn our tips.
Links/Resources mentioned on the show:
5 Easy Tips to Protect Yourself and Your Space from Toxic Junk!
Links to Resources:
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| 17 Jun 2019 | Stella's Client Attraction Breakthrough After Live Coaching with K and K | 00:40:57 | |
We have a fun episode today because it’s a replay of a hot seat coaching session we did with one of our Wellness Business Insider’s Club members a few weeks ago. Stella was in the host seat and she was trying to troubleshoot a couple of things including:
We helped her figure out the missing link and gave her simple action steps that will make a huge difference. We also gave her ideas on how to get in front of a larger audience. Simple, but effective tips and strategies that will help you too! Join us in the Wellness Business Insider’s Club by June 19th before we close the doors until late 2019. Resources mentioned on this episode: Links to resources: Wellness Business Insider’s Club | |||
| 04 Oct 2022 | EP277: 3 Common Mistakes Health Coaches Make that are Sabotaging Their Success | 00:17:15 | |
We have worked with thousands of health coaches over the past several years, so we notice some patterns and mistakes that are commonly make that hold them back from reaching their goals. Truth be told, we made some of these mistakes when we were new too, so we totally get it.
The problem is that these 3 mistakes are so easy to make that many coaches don’t even realize they’re making them, but they wonder why they are struggling to get clients and grow their business.
In this episode of The Wellness Business Podcast, you’ll discover:
If you are making any of these mistakes, you’ll know how to quickly turn things around after you tune in.
Links/Resources mentioned on the show:
Links: Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message https://www.thewellnessbusinesspodcast.com/episode265/
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 05 May 2020 | EP151: Should you promote your programs and services during COVID-19? | 00:26:48 | |
Have you been wondering if you should promote your programs and services during COVID-19? We’ve been seeing posts about this in our Facebook groups and all over social media, so if you’ve been wondering the same thing, or you’ve been holding back on making offers, we promise you’re going to get clarity today. What we’re sharing with you are the top three reasons we believe you should be making consistent offers right now.
You’ll hear specific examples of what other people are doing with success and how you can use it for inspirations.
Links To Resources: | |||
| 16 Apr 2020 | Bonus Episode: 10 Ways to Generate Income This Month - COVID-19 Action Plan | 00:40:50 | |
As we were discussing additional ways to support our members of The Wellness Business Insider’s Club, we realized that sharing practical ideas on how to generate revenue right now is a top priority. We hosted a BONUS Zoom call for our members last week about 10 ways to generate income this month, and we decided to share part of the call here on the podcast - minus the Q and A. We know you’ll get a lot of value out of this and we hope it sparks some ideas that you can implement this week. We have decided to open the doors to The Wellness Business Insider’s Club (our mentorship and training program) on June 1st (rather than waiting until the fall as we had planned), but we will ONLY be promoting it to our email subscribers and those who have joined the wait list. | |||
| 27 Feb 2018 | EP37: The Right Way to Use Social Media to Grow Your Business | 00:50:26 | |
It’s no secret that social media can be tricky! In this episode, Karen and Kathleen try to make it easier by breaking down the 5 most important ways to use social media and get you connected with more potential clients. Facebook and other social media platforms can connect you with people all around the world. Learn how to get more followers, cut through all the noise of social media and get your voice heard! In this episode we talk about…
Freebie: Links to resources: The 12 Week Year by Brian P. Moran Virtual Assistant Resources and Social Media Management: For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook. | |||
| 01 Dec 2020 | EP181: 3 Steps To Make Quick Decisions In Your Business | 00:28:38 | |
Decision making is a key piece in being the owner of your own business. The quicker you can make an informed decision and move forward the faster you will continue to grow. Rarely is there ever a perfect choice. Each option typically has pros and cons so it usually comes down to the ‘best’ choice rather than the ‘perfect’ choice. In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your business needs.
In this episode you’ll discover:
If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, you won’t want to miss this episode where you’ll get our 3 steps to make decisions in your business.
Links/Resources mentioned on the show:
Links to Resources: Wellness Business Insider’s Club | |||
| 09 May 2023 | EP308: Getting Help Sooner Rather Than Later - 5 Steps to Take When Hiring a Virtual Assistant | 00:26:46 | |
We live in such an amazing world where we can monetize our gifts and talents in many ways. We believe that everyone has a zone of genius and when you can put that to work for you by getting paid to do what you love it’s a great way to live your life.
There are thousands of people in the world that want to work from home, that have incredible organizational skills or are artistically gifted that want to help you bring your business to the next level through virtual support. They want to put their zone of genius to work for you and get paid for it.
In today’s episode you’ll discover…
· The 5 steps you should take when hiring a virtual assistant that will set that working relationship up for success right from the start · A list of questions you can ask past references to get a feel, ahead of time, if this virtual assistant is a good fit for you · Our very best pro-tips that you should consider when hiring a virtual assistant whether they will be filling an ongoing support role or taking care of one-off tasks for you
Links to Resources Mentioned in This Episode:
10 Steps To Hiring Virtual Support That Save You Time and Money – https://www.karenpattock.com/outsourceguide/
Links to Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 13 Jul 2021 | EP213: How to Bounce Back from Setbacks in Your Business | 00:19:07 | |
A few weeks ago, one of our Wellness Business Accelerator students asked us: How do you deal with setbacks and let downs in your business when you have given 100%?
We were so glad she asked this question, because at some time or another, it's bound to happen where your results are not what you had hoped. It happens to everyone - including us. If you are any type of business owner - online or brick and mortar, you ARE going to have bumps and failures along the way, but it's what you do with the setbacks that makes the difference. We don't like to call them failures, and instead we like to refer to them as lessons because you can learn from any disappointments to figure out what to do differently and get better results.
On this episode, you'll learn:
The good news is that there is always an answer to why something is not working, and once you know how to go about finding out the answer, you'll be able to use this process over and over again to get better results.
Links/Resources mentioned on the show:
Episode 91 – 11 Ways to Book Discovery Calls
Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)
Episode 177 – Why You Should ALWAYS Survey Your Audience After a Program or Challenge
Wellness Business Accelerator Wait List for September 2021
Links to Resources:
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| 24 Sep 2019 | EP119: Using the Power of Blog Post Roundups to Expand Your Reach and Build Your Email List | 00:26:45 | |
In this episode, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.
Blog post roundups are fantastic for your marketing, too, because you can get a lot of visitors to your website, more opt-ins, more social media followers and more Facebook group members.
In fact, during the week that one of Kathleen’s blog post roundups, her website traffic increased by 117% and she had a big boost in opt-ins!!
In this episode, you’ll learn our 3-step process for writing captivating blog post roundups, plus…
If you’re interested in learning how to use this powerful marketing asset for your blog to get more email subscribers, social media followers, and Facebook group members, this episode is a must-listen!
Plus, be sure to grab your 2 Expert Blog Roundup Email Invitation Templates so you can master your roundup collaboration outreach!
Links mentioned on the show:
Freebie: 2 Expert Blog Roundup Email Invitation Templates
Links to Resources:
Wellness Business Insider’s Club
The Wellness Business Podcast Facebook Page
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| 20 Oct 2020 | EP175: 3 Non-Traditional Ways to Increase Visibility for Your Business with Lisa Simone Richards | 00:34:07 | |
If you would like to learn non-traditional ways to get in front of people in a way that’s based on your unique gifts, strengths and business goals, you are going to love this episode. Our guest, Lisa Simone Richards, is a publicity expert who is sharing 3 specific strategies to get in front of your ideal clients in ways you may not have considered.
You’re going to discover the ins and outs of:
Lisa has so much great insight and we loved learning about her three amazing strategies for getting seen by your ideal clients that most health coaches aren’t doing already.
Links/Resources mentioned on the show: Lisa’s free 5-part workshop: Create Buzz to Get Booked Lisa’s Quiz: Uncover the Best Way to Get the Word Out About Your Coaching Episode 15 with Lisa: How to Get Free Media Publicity to Pump Up Publicity and Profits
Links to Resources: Wellness Business Insider’s Club | |||
| 02 Apr 2024 | EP355: 5 Confidence-Boosting Strategies for Health Coaches | 00:18:55 | |
Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges. It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your business.
Here's what you’ll discover in this episode:
As health coaches, we empower others to make positive changes, but it's equally important to nurture our own personal growth along the way.
Tune in to learn our top 5 strategies for feeling more self-assured as a health coach.
Links/Resources: Wellness Business Accelerator VIP Wait List:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 03 Dec 2019 | EP129: You Don’t Need A Big List To Get Clients If You Have At Least One Good Workshop | 00:51:26 | |
Workshops are one of the best and top client attracting methods that constantly recommend and that is because when Karen was a health coach, she actually grew her practice using workshops. In fact, starting out with 0 email list subscribers, Karen built her email list to more than 2,000 ideal client subscribers, booking discovery calls and enrolling clients into her coaching program on a regular basis… all thanks to workshops! In this episode, we’re sharing the power that workshops can bring to your client attracting strategies even if you don’t have a big email list. All you really need is at least one good workshop!
After listening, you’ll know:
If you’re ready to start building your list with ideal client subscribers and consistently enroll new clients using workshops, this one’s for you!
Links/Resources mentioned on the show: Karen’s Done-For-You Wellness Workshops – Use coupon code NEWYEAR at checkout for 40% off!
Links to Resources: Wellness Business Insider’s Club | |||
| 16 Nov 2021 | EP231: How To Plan and Promote Your Next Livestream Video for More Engagement | 00:22:55 | |
The demand for live video is at an all-time high right now and predictions are that it's only going to become more and more necessary for anyone that is building an online business. This demand all started when social media platforms like Facebook and Instagram added options for showing up on video. They've encouraged us to create that type of content by rewarding us with increased organic reach leading to further engagement with the people we're trying to connect with on social media without paying for advertising.
Currently we have tools like Facebook livestreaming, Facebook and Instagram stories, IGTV, Instagram Live, and Reels. It seems like every time we turn around there is a new way to connect through video which is precisely why it's time for you to incorporate this into your marketing strategy.
In this episode we are covering:
While all video content is preferred, there is one form that stands out above the rest because it encourages a two-way conversation, as well as, continued engagement rather than a passive viewing experience.
That type of video is livestream video and that’s what this episode is all about.
Links/Resources mentioned on the show:
5-Part Formula for Writing Client-Specific Video Titles: https://www.thewellnessbusinesspodcast.com/episode214/
Social Video Advantage: https://www.karenpattock.com/social-video-advantage/
Livestream Video Checklist: http://www.karenpattock.com/livestream-video-checklist
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/
The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/ | |||
| 22 Dec 2020 | EP184: Secrets to Launching a New Facebook Business Page | 00:18:40 | |
What is the best way to launch a new Facebook business page that attracts your ideal clients and gets more followers?
If you are just starting out building your Facebook page, you are likely wondering how to get more followers. This question was asked by two different coaches recently, so we decided to cover our answers and perspectives in this episode.
In this episode, you’ll discover:
Ready to give your Facebook business page that boost it needs to get more clients? If you’re nodding your head, then hit play and tune in because this is a good one!
Links/Resources mentioned on the show: Join the waitlist for Wellness Business Insider’s Club
Links to Resources: Wellness Business Insider’s Club | |||
| 28 Apr 2020 | EP150: How To Create A WOW Experience For Your Clients | 00:24:31 | |
Are your clients raving about you to their friends and colleagues? If we called one of your recent clients, would they say they had a WOW experience working with you? Why are we asking you this question? Because it’s one of the best ways to get referrals (a free, and very effective marketing strategy). In Pat Flynn’s book, Superfans – “The Easy Way to Stand Out, Grow Your Tribe and Build a Successful Business,” he says: “If you want to business and a brand that can’t be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create.” We couldn’t agree more, and on this week’s episode of The Wellness Business Podcast, we’re sharing our take on this, including specific examples, so you’ll know how to put this into place in your business.
You’ll discover:
It doesn’t take a big gesture to stand out, and go the extra mile, but it makes you memorable, and it’s one of the things that prompts people to rave about you. Tune in to learn how!
Links to Resources: Wellness Business Insider’s Club | |||
| 09 Feb 2021 | EP191: Stop Leaving Money On The Table In Your Coaching Practice | 00:19:22 | |
Whether you are just starting out in the coaching space or if you've been at it for a while now we're willing to bet you want your business to be as streamlined and profitable as possible. We hear you!
Whenever we start working with a new client the first place we start is all the way back at the beginning by narrowing down our ideal client. We want to be sure that we are crystal clear on who that client is. In other words, who you help, how you help, and the transformation you offer.
When you're clear on that everything else that is required to grow a thriving practice will fall into place pretty easily.
In this episode of The Wellness Business Podcast you'll discover:
BTW, be sure to grab your spot for our BRAND NEW Live Training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021
We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.
Links/Resources mentioned on the show:
Live Training: 3 Things Every Wellness Business Owner Needs To Know To Get Clients in 2021
Links to Resources:
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| 19 Jul 2022 | EP266: The Cure for Imposter Syndrome | 00:17:43 | |
In this episode we are going to dive into a topic that is in the hearts and minds of many coaches that we talk to and work with. Some believe that this only affects new coaches but as we share more on this topic today, you’ll begin to see that it can become a concern at every level of business.
The topic we’re discussing today is imposter syndrome.
The official definition of imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.
In today’s episode you’ll discover:
If you’ve ever dealt with imposter syndrome, this is an episode you won’t want to miss.
Links/Resources mentioned on the show:
The Ultimate Health Coach Success Path Blueprint: https://www.karenpattock.com/health-coach-success-blueprint/
Links to Resources:
Wellness Business Accelerator - https://wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 02 Feb 2021 | EP190: How Mona Booked 40 Discovery Calls in 5 Days | 00:36:39 | |
It may sound hard to believe, but our guest booked 40 discovery calls in only 5 days. Once we heard about this, we knew we had to have her on the podcast to reveal her secrets!
On this episode, Mona shares:
If you are looking to book more discovery calls, you won't want to miss this interview!
BTW, be sure to grab your spot for our BRAND NEW Live Training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021
We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.
Links/Resources mentioned on the show:
Webinar: 3 Things Every Wellness Business Owner Needs To Know To Get Clients in 2021
Links to Resources:
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| 09 Jul 2019 | EP108: Secrets to Creating a Successful Online Coaching Program - Part 1 | 00:26:57 | |
Did you know that when you add online coaching to your practice, you are opening up a world of possibilities and the opportunity to dramatically increase your reach and earning potential? We know there are many health coaches who want to add a virtual element to their practice by offering online coaching, but they aren’t sure where to start. It takes a bit of time and planning to launch an online coaching program, but once you have everything in place, you can run it over and over again. In Part 1 of this two-part series (there’s just too much to cover in one episode!), we are going to cover tips for creating your online coaching program and how to decide on a name, plus what to include as part of your program as far as support You’ll learn:
Are you ready to start creating a successful online coaching program? Hit play and listen to learn how! Links to Resources: 20% off Kathleen’s Coach with Confidence Coaching Program. Use code: WBP108 for your 20% savings through July 31st. Wellness Business Insider’s Club | |||
| 27 Sep 2022 | EP276: How to Come Up with the Perfect Free Offer Title to Grow Your Email List | 00:19:21 | |
If you want to grow an email list full of prospects who are actually interested in what you have to offer, coming up with a compelling title for your free offer is critical. Truth be told - the title of your freebie will be the biggest determining factor in the number of people who opt in for it. No pressure, right?
On this episode of The Wellness Business Podcast, we are going to help you come up with the perfect lead magnet topic and title, and we’ll also share a few examples, to get the creative juices flowing. These 3 tips will apply no matter what type of lead magnet you are creating; it could be PDF guide, a checklist, a webinar or a video series.
In this episode, you’ll discover:
Tune in for to discover the secrets to creating an irresistible topic and title for your free offer that will result in more subscribers.
Links/Resources mentioned on the show:
Wellness Business Accelerator Lesson Library: https://wellnessbusinessaccelerator.com/
Links: Episode 216 - 3 Simple Steps to Nailing Your Niche as a Health Coach https://www.thewellnessbusinesspodcast.com/episode216/
Blog title generator website: https://www.blogtitlegenerator.com
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 25 Apr 2023 | EP306: The Formula for Getting Clients Through Social Media in 2023 | 00:27:48 | |
Are you spending hours on social media every week but you’re not getting clients? If so, you’re not alone, but this episode will be very helpful.
If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don't really have much of an actual strategy except for posting content to check it off the old to-do list.
The good news is that by implementing a few key changes, you can turn things around and start getting clients each and every month, even if you don’t have thousands and thousands of followers yet.
In this episode, you’ll discover:
· The #1 thing you must have in place to stand out and attract the right audience · How to lead followers to the next step in the customer journey, so they move closer to becoming a client · How to create content that will attract the right people and have them coming back to your account day after day · The social media content format that isn’t optional in 2023. And more!
If you’re ready to deploy a strategy that will help you get more clients from social media, this is the episode for you.
Resources mentioned on this episode:
Wellness Business Accelerator VIP Wait List Wellnessbusinessaccelerator.com
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 21 Nov 2017 | EP23: Ask Us Anything - Karen and Kathleen Answer Your Questions | 00:57:05 | |
On this episode, Karen and Kathleen have another Ask Us Anything! The Wellness Business Podcast has received lots of great feedback and questions from listeners, but those questions don’t always require a full podcast episode to answer. So today Karen and Kathleen are back to address some of the most pressing listeners questions AND give you a shout out in the process! Question # 1 If I already have my own private Facebook group, does it make more sense to run a free challenge in my current free group, or set up a separate group for it? When I move into running a paid 30 day online program, can I run it from the main group or should I set up a private group for this event and move them to the free group after the event ends? – Dina of Mind Body Weight Release Community Group Karen’s Answer: The people who are going through your paid program, probably will have more advanced questions and have higher expectations on access to you. If the private Facebook group is part of the benefit of your program, you need to give them the exclusivity of a private group with only paid members. It’s part of the customer journey and you want to let your customers feel like they really are getting special access to you. Kathleen’s Answer: Give your current free community group all the love that you possibly can! Really dedicate time towards building one large, focused, and engaged group instead of multiple smaller ones. So long as the free program you want to offer and the content you’re posting is something that fits the target audience of your established group, it will save you time and effort to have it there. The only exception to not hosting the free program in your current group is not very active and it’s fizzled out, then it might be best to start over with a clean slate and work on building an active and engaged group. It’s best to have a separate group for your paid programs, you want it to be more exclusive and have more of a velvet rope feel. They deserve more VIP access to you and to be part of that special paid program feeling. Question # 2 After almost a year break from business, I’m ready to get back out there. I’ve got a couple of lead magnet freebies and various paid programs. I’m confused with the technology and confused where to begin with all of it. Advertise on Facebook, enter everything into the email marketing platform, create sales pages for the programs, or pop-ups for sign ups? What should I concentrate on first and in what order? – Sandra Karen’s Answer: Many wellness business owners ask this same question, what do I do first? Always start with what doesn’t make a profitable business: 1) If you are marketing your products to a cold audience 2) selling programs that are a large commitment of time or finances. On the flip side of that, follow up with what does make a profitable business. 1) Have an email list of 1,000 or more people that are your ideal client. 2) Offering programs, like challenges, are free or lost cost entry point into your world. 3)Design your customer journey, starting with what is free and moving them next to something that is $50 or less. We need to really thing about our customer journey. 4) Build your social media following and presence. Kathleen’s Answer: There are so many great ideas out there to help grow your business, but that can also make it feel overwhelming. Follow those 4 steps that Karen outlined, and you will see a difference in your wellness business. Keep focused and be consistent with that plan. Question # 3 I’m stuck on what to post on my business page vs my group. - Nyssa Karen’s Answer: What’s going on with the back end of your Facebook business page can lead you to so many opportunities to reaching new target audience customers. Don’t just throw in the towel on your page because groups are more of a community builder. The business page can offer you many different things that groups can’t to help continue to build your ideal client and offers easy and affordable advertising. Both aspects of Facebook are important and can be used in many different ways to benefit each other. Kathleen’s Answer: Your business page is where you post content and provide value, but it’s not where people are really spending time. This is where you’ll post to send people to your free offers and content, get them on your email list. You can share other content on your page that you like, plus a look you’re your everyday life! People love getting to know you and it boost the trust factor between you and your customers. Your group is where you get to create a community and get people involved in dialogue around your business. It’s where you can begin to develop relationships with your potential clients and get people engaged with you and each other over the content and programs that you offer. The Facebook Groups is where the magic happens! They’re both important but they serve different purposes. Be sure to listen to The Wellness Business Podcast Episode 12 and The Wellness Business Podcast Episode 13 for a refresher on how to utilize Facebook for your wellness business! Question # 4 I’m trying to reconnect with my existing group and attempt to add some new folks to my mailing list. I do write blog posts on my website and then promote through social media. But I get confused about promoting it through my email list. The few times I send it through email I create a newsletter format in MailChimp, link the blog post and add a recipe or another short article. This ends up taking a lot of time and I get stuck in formatting of the newsletter. Can I just link the blog post in a simple email type format and leave it at that? – Anna Karen’s Answer: Anna is really asking, can I just put my blog post, so I can save time and energy, so I can do other things with my time? When creating additional content for your blog, it should be a piece of high value content to your ideal client. It’s a golden opportunity to send an email to your list saying I’m still here and helping you with this valuable content. You’re reminding your clients that you’re still relevant and that you still have value to offer. Post the new blog to your website, create an email that has just enough information for them to be curious to click over to your website. Then promote it a bunch over the next week to get as many eyes as you can on your new post. This will get your clients into the habit of clicking links in your email, which increases deliverability, and gets them to your website. It also drives traffic to your website which increases your Google rankings. If everything they need is provided in an email, then they have no reason to click over to your website. Which is where all your paid programs are, your paid services are, how they’ll end up buying from you in the future, etc. Kathleen’s Answer: The days of “traditional e-mail newsletters” are gone, keep it simple, save yourself the time and get people to your website. Building on that trust factor, you can show potential clients all the value that you can offer through various portions on your website. The emails you send don’t have to be this time-consuming thing, spend your time creating high value content for the website and the rest will take care of itself. Question # 5 I’m planning on hosting some workshops and talks in order to sign up discovery sessions and hopefully clients. I would love to know the best way to get an audience for a live workshop. – Shonda Karen’s Answer: It’s great to have people singing your praises and getting people on your list, but another thing you should focus on is keeping the momentum going from the time that they sign up until the time of your workshop. How can you build your audience and keep them engaged in wanting to come to the class? You’ve got to keep your momentum going in getting those who sign up for the workshop to actually attend the workshop. Kathleen’s Answer: Kathleen loves leveraging other people’s clients and customers for something like a live workshop. You want to approach businesses that you know would be a good fit for the type of workshop that you want to offer. Referral partners are not only a great resource for getting more clients, but also for hosting workshops! This gets you in front of new people, helps grow your email list, and also works as social proof that you are being endorsed by this other professional/business. For a great breakdown on how to find referral partners for your wellness business, listen to The Wellness Business Podcast Episode 19 where Karen gives you a step by step guide! Action Item: Find the question from today that resonates with you the most, take the strategies from Karen and Kathleen and make the commitment to implement them in your business. Freebie of the Week: Everything You Need to Know to Start and Grow Your Own Facebook Group Be sure to stop by The Wellness Business Podcast Facebook Page, Karen's Website, or Kathleen's Website for more information. | |||
| 12 Mar 2019 | EP91:11 Ways to Book Discovery Calls | 01:10:39 | |
One of the biggest keys to your success as a wellness business owner is the ability to book discovery calls. However, we understand booking discovery calls is also a key struggle because the calls can feel awkward and too sales-y. We want you to feel as comfortable as possible as you invite clients to these very important calls, so we created a checklist to make the process of discovery calls easier! In this episode, we talk about…
Freebie: Checklist-11 Ways to Book Discovery Calls Links to resources: Wellness Business Insider’s Club | |||
| 12 Dec 2023 | EP339: 5 Ways to Generate Content Ideas that Resonate with Your Ideal Clients | 00:13:55 | |
Coming up with ideas for your content isn’t always easy. We know how it is because we do it for this podcast each week, and we’ve been doing it for over 6 years now. Sometimes, the ideas come to us very easily, but other times it’s like…hmmmmm what should we cover next, so we get it. If you’re ever at a loss for what content to create, this episode will help.
Today we’re sharing 5 Ways to Find Content Ideas that Resonate with Your Ideal Clients, so you never run out of ideas again.
Here’s what you’ll discover:
When you refer to the 5 ideas we share, you’ll have a long list of topics to cover that your audience will appreciate.
Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 12 Sep 2023 | EP326: Maximizing Your Online Reach: Strategies for Amplifying Your Content | 00:13:52 | |
Maximizing your online reach is essential for getting your content in front of a larger audience. When your content can be seen by more people, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.
In this episode, you’ll discover:
If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started.
Links mentioned on this episode: Episode 216: 3 Simple Steps to Nail Your Niche as a Health Coach https://www.healthcoachsolutions.net/nail-your-niche-health-coach/
Episode 89: Insider Secrets for Getting Booked as a Podcast Guest https://www.healthcoachsolutions.net/get-booked-as-podcast-guest/
Links/Resources: Wellness Business Accelerator - www.wellnessbusinessacclerator.com
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 05 Sep 2017 | EP12: How Facebook Livestream transformed Angie's Wellness Business from Struggle to Success | 00:38:11 | |
In this episode, Karen and Kathleen chat with Angie Jones, of Healthy Angie about how using the Facebook Live Stream feature has completely changed her business. Angie discusses her overall strategy, how she prepares for, and the side benefits her business has noticed after using the Live Stream feature. Overall Strategy
How to Prepare:
Side Benefits:
Weekly Action Items: Download Free Facebook Live Stream Checklist. Take Angie’s lead and create a live stream for your business this week. | |||
| 23 Mar 2021 | EP197: How to Use Calls to Actions to Increase Leads, Sales and Engagement | 00:25:07 | |
If you want more people engaging with you, getting on your email list, and signing up for your paid programs, knowing how to add a call to action is not only important, it’s necessary if you want to move people to taking the next step with you.
A call to action let's people know what they should do next, and when you nail this, you will see a huge shift in the way people respond, which can also have a dramatic impact on the growth of your business.
In this episode, you'll discover:
Tune in to learn how this simple but effective strategy can make a huge impact in your business.
Links/Resources mentioned on the show:
Links to Resources:
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| 21 Sep 2021 | EP223: BEST OF: How to Avoid (or bounce back from) Burn Out | 00:42:33 | |
We are bringing back a popular episode this week that is about something almost every business owner will deal with at some point or another and that's burn out. The struggle is real when you're dealing with everything else going on in your life PLUS building a business.
We have both hit burnout before, so we have learned the hard way what NOT to do so we can avoid having it happen again.
We're sharing helpful strategies that will help you avoid or recover from burnout, including:
Tune in to discover how to manage your life and your business without burning the candle at both ends.
Links/Resources mentioned on the show:
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/
The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/ | |||
| 28 Jan 2020 | EP137: How Helen Nailed Down her Niche and Exploded her Wellness Business in 5 Months | 00:45:08 | |
We’re excited about our guest today because she’s sharing exactly how she’s growing her coaching business. We love doing case studies on the podcast from time to time because it shows what’s possible when you have a good plan in place, and you work the plan consistently without getting hung up on perfection (or paralyzed by fear). Helen Phillips is one of our Wellness Business Insider’s Club members, and in this episode she’s giving us an inside look at what she’s been doing in her business over the past few months to not only see massive growth, but also how she’s made some mindset shifts that have boosted her confidence and skyrocketed her visibility.
In this episode, Helen reveals how she:
Helen is a blast to interview, and you’ll see why when you listen. Her energy and positive attitude is contagious, and we know you’re going to love what she shares during the interview.
There’s still time to join our free live training series called: The Secrets to Turn Your Health Coaching Hobby Into A Profitable Business. Even though we started on the 25th, you can watch the replays and join the fun in our pop-up Facebook group. In this 4-part training series, we’re covering…
If you’re ready for a crazy successful 2020, be sure to register for our free LIVE training series, "The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business!"
Links/Resources mentioned on the show: Free training series: “The Secrets to Turn Your Health Coaching Hobby Into a Profitable Business”
Links to Resources: Wellness Business Insider’s Club | |||
| 26 May 2020 | EP154: How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready | 00:42:55 | |
If you’ve been wondering if you should be using the ‘boost post’ feature on Facebook, this episode will give you much of what you want to know. The boost post feature has come a long way over the years, so there are instances when it can work well, especially when it comes to testing out your free offers. We are thrilled to have Rick Mulready on the show again! Rick is one of our favorite Facebook ads experts, and in this episode, he’s sharing the pros and cons of boosting your Facebook posts, as well as how it’s the perfect strategy for beginners when you are strategic about it.
You’ll discover:
Facebook ads don’t have to be as intimidating as they seem and, in this episode, Rick shares great tips and strategies for how you can get started with boosting posts on your Facebook page. Tune in to learn how!
Links/Resources mentioned on the show: Rick’s website – RickMulready.com Rick’s podcast - The Art of Online Business
Links to Resources: Wellness Business Insider’s Club | |||
| 08 Feb 2022 | EP243: How One Monthly Workshop Can Drive Your Content Creation For An Entire Month | 00:16:24 | |
If you are like a lot of other coaches and solopreneurs, looking at ways to simplify your business is a big focus right now. We are 100% on board with this motto, and we continue to look at what is working and what is not working, so we can focus our attention on the winning strategies while having more free time. One of the areas that is important to simplify is content creation.
In today's episode we're sharing how the content from one great workshop delivered monthly can fill your content calendar for an entire month. So, if simplifying your content creation calendar is something you're interested in or if you're someone that finds it challenging to know what to blog about, create social media content about, and focus your attention on to attract your dream clients, this episode is for you.
In today's episode you'll discover:
If you want to simplify your content creation, learn how you can do just that with ONE monthly workshop.
Links/Resources mentioned on the show:
Sign up for Karen’s workshop: http://www.karenpattock.com/workshopsuccess Links to Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/
The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/ | |||
| 14 Dec 2021 | EP235: How to Prevent Your Discovery Calls from Going off the Rails | 00:22:33 | |
If you do 1-on-1 coaching, you probably do discovery calls to enroll new clients, so knowing how to conduct these calls effectively is key to growing your practice.
Today, we are going to talk about how to prevent your discovery calls from going off the rails, so YOU are the one who is in control of the flow of the conversation rather than leaving it up to chance and running the risk of the call getting off track and not being productive.
In this episode, you’ll discover:
Learning how to master discovery calls to enroll new clients is a key conversion strategy for many health coaches. In this episode, you’ll learn exactly what you can do to conduct effective discovery calls.
Links/Resources mentioned on the show:
Freebie: Kathleen’s Ultimate Health Coach Toolkit which includes a Discovery Call Outline/Script – https://www.healthcoachsolutions.net/toolkit/
Episode 91: 11 Ways to Book Discovery Calls – https://www.thewellnessbusinesspodcast.com/episode91/
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/
The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/ | |||
| 06 Apr 2021 | EP199: How to Troubleshoot Lack of Interest in Your Free Offer | 00:16:58 | |
If you’ve created a free offer to grow your email list, but people aren’t signing up for it like you thought they would, it can be disappointing and leave you wondering what went wrong.
This is a problem we see quite a bit, so if you are dealing with this right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on.
There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer: 1. Is it for a specific niche? 2. What problem does it solve? 3. How are people finding out about it?
We’re also covering the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.
If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your offer.
Links/Resources mentioned on the show:
Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer
Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer (Part 1)
Episode 164 – How To Determine If Your Ideal Clients Actually Want Your Help (Part 2)
Episode 165 – 3 Steps to Identify Your Marketable Ideal Client (Part 3)
Links to Resources:
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| 04 Jan 2019 | BONUS! Top Tips for Planning a Successful 1st Quarter | 01:10:17 | |
Wellness Business Insider’s Club - http://www.wbinsidersclub.com/ Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Karen’s Instagram - https://www.instagram.com/karenpattock/ Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/ Kathleen’s Instagram - https://www.instagram.com/kathleenlegrys/ The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ The Wellness Business Podcast Instagram https://www.instagram.com/thewellnessbusinesspodcast/ | |||
| 27 Oct 2020 | EP176: Ask Us Anything | 00:24:21 | |
We always enjoy answering your questions, so we’re back with another episode of Ask Us Anything.
We know one of these questions is likely on your mind too, so we think you’ll find it helpful.
Whether you have a quandary about your Facebook group, your lead magnet or running a challenge, we have something for you.
You’re going to discover the ins and outs of:
Tune in to hear the answers to some of the top questions we hear from other wellness business owners like you. You don’t want to miss it!
Links/Resources mentioned on the show:
Episode 34: How a Beta Program Can Help You Crush Your Next Launch – Part 1
Episode 35: How a Beta Program Can Help You Crush Your Next Launch – Part 2
Links to Resources:
Wellness Business Insider’s Club
The Wellness Business Podcast Facebook Page
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| 09 Jun 2020 | EP156: How Often Should You Raise Your 1-on-1 Coaching Prices | 00:19:57 | |
We all want to get paid as much as possible for our coaching expertise, but when is the right time to raise your prices and how do you figure out how much and how often to increase your fees? We get a lot of questions regarding pricing and we know it can feel a little tricky. The key is to find a balance where you’re charging according to your experience and know how to strategically increase your prices. That’s why we’ve decided to share our simple ‘when-to-raise-your-prices’ formula in this episode!
You'll get the inside scoop on:
Raising your prices doesn’t have to be as confusing or intimidating as it might seem. After listening to this episode, you are going to feel so much more confident about when and how to raise your 1:1 coaching prices with our simple formula.
Links to Resources: Wellness Business Insider’s Club | |||
| 15 Nov 2022 | EP283: How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business | 00:22:47 | |
We know you want to run your coaching business as smoothly as possible while also limiting expenses, so today we’re going to share some ideas about how to decide when it’s time to start investing in paid resources.
If you have any type of business, you are going to have some expenses but that doesn’t mean you can’t run a lean business with low overhead. It just means there is going to come a time when the limitations of free resources are no longer going to meet your needs, and you’ll have to decide which paid tools are worth it for you.
Here’s what you’ll discover on this episode:
We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.
Tune in for helpful tips and ideas to help you decide what’s right for you.
Resources mentioned on this episode:
Meal Garden [affiliate link] - https://shareasale.com/r.cfm?b=2038854&u=3343723&m=125504&urllink=&afftrack=
Practice Better [affiliate link] - https://practicebetter.grsm.io/karenpattock1348
Episode 29: Secrets to Outsourcing on a Budget https://www.healthcoachsolutions.net/outsourcing-on-a-budget/
Links/Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 19 Jan 2021 | EP188: Time-Saving Tips for Creating Videos Consistently with Nick Bonitatibus | 00:47:55 | |
When it comes to creating video on a regular basis, we know one of the biggest hurdles is figuring out a way to do it that doesn't take up all your time. Our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos. Nick breaks it down into these 3 steps and shares examples of what to do every step of the way.
If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.
Links/Resources mentioned on the show:
Links to Resources: | |||
| 07 Nov 2023 | EP334: 5 Holiday Promotion Ideas to Boost Revenue | 00:16:51 | |
The holidays are fast approaching and if you’ve been trying to figure out what to do for a special promotion for your coaching business, we’ve got you covered.
In this episode, you’ll discover:
Tune in for ideas and strategies for planning and running a successful holiday promotion this year.
Links/Resources mentioned on the show:
Kathleen’s Done-for-you challenges: https://www.healthcoachsolutions.net/store/
Karen’s Done-for-you workshops: https://www.karenpattock.com/workshops-the-ultimate-fast-track/
Links to Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 12 May 2020 | EP152: Best of: Secrets to Creating a Successful Online Coaching Program, Part 1 | 00:31:35 | |
If you realize that now is the time to offer some element of online coaching for your audience, this is the episode for you because this 2-part series is really a mini-training that gives you a lot of specifics and examples for creating your online program. This past episode was so good and is still so timely, so we thought it would be great timing to bring it back. It takes a bit of time and planning to launch an online coaching program, but once you have everything in place, you can run it over and over again. In Part 1 of this two-part series (there’s just too much to cover in one episode!), we are going to cover tips for creating your online coaching program and how to decide on a name, plus what to include as part of your program as far as support.
You’ll learn:
Are you ready to start creating a successful online coaching program? Hit play and listen to learn how!
Links to Resources: 20% off Kathleen’s Coach with Confidence Coaching Program. Use code: WBP108 for your 20% savings through May 31st. Wellness Business Insider’s Club | |||
| 04 Dec 2018 | EP77: Starting a Wellness Business Brand From Scratch | 00:49:59 | |
For this episode, Karen and Kathleen welcome back one of their favorite business mentors, Ryan Lee. He is the author of The Millionaire Workout, Passion to Profits, was featured on the front page of The Wall Street Journal, and has been called “the world’s #1 lifestyle entrepreneur” by Entrepreneur. Ryan understands what it means to build your business from scratch and shares a behind-the-scenes look for those interested in starting a brand-new business. He defines what a brand entails and discusses how to know whether to establish a personal brand or a company brand first. Ryan also explains the importance of a brand’s vibe and building your brand before you build your product. In this episode, we talk about…
Use coupon code: wbp20 for 20% off your order of Rewind Super Bars. Health coaches interested in offering Rewind Superbars to clients, email Kate@rewindtoday.com
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| 19 Feb 2019 | EP88: How to Use Bonuses to Boost Programs Sales - Part 2 | 00:36:31 | |
This episode is Part 2 of our two-part, high-value series so be sure to go back and listen to Episode 87! For Part 2, we’re breaking down which bonuses are right for your program and how to strategically package and position your offer for the greatest number of sales. Just like Part 1, we highly recommend listening to this whole episode once and then listen a second time to take notes and start planning how to use these strategies for your program. Also, don’t forget to click and download the amazing resource we’ve created to help you determine your bonus package for your next program! In this episode, we talk about…
Freebie: The 4-Phase Blueprint: How To Create “Sales Boosting” Bonus Packages Links to resources: Wellness Business Insider’s Club | |||
| 27 Nov 2018 | EP76: Small Win Your Way to A Successful Wellness Business | 00:51:14 | |
Today’s episode is all about revelling in small wins. We have had this topic in the works for awhile now, because owning your own business, especially a wellness business, can be tricky; everything feels so incredibly personal. Our businesses ARE personal. Your business is a reflection of you and your brand is definitely a reflection of you. This episode is going to help you find a way to separate you the person, from you the brand. In this episode you’ll get solid strategies on how to small win your way to a successful wellness business. No one goes from zero social media followers to ten thousand followers overnight, just like no one goes from zero clients to a full schedule. A lot of times, we actually think that’s the case, so we’re going to debunk that belief today. We’ve noticed that many of you are white-knuckling your way through building your business. We experienced the same thing when we started our businesses, too, and we want to let you know what you’re experiencing is totally normal. In this episode, we talk about…
Here are the 10 tips we shared in the episode. Be sure to listen as we explain each one, give examples and share some of our top resources.
The Wellness Business Podcast Instagram | |||
| 13 Sep 2022 | EP274: Top 5 Resources for Your Coaching Business | 00:14:20 | |
We have coaches ask us all the time about online business tools and resources that are also budget friendly, so we thought it would be helpful to do a podcast episode about it in case you are looking for some recommendations too. Today, we are sharing 5 of our top online resources for your coaching business.
Sometimes having too many options can stop us in our tracks because we feel overwhelmed and even a little afraid of making the “wrong” choice. The truth is you won’t know until you test it out to see if it’s right for you. If you’re feeling stuck about making the perfect choice, just know that making a decision to just choose one and get started is the best way to go, so you can start making progress.
We have free and budget-friendly recommendations in the following categories:
Tune in to find out about some of the most popular tools other health coaches are using in their business right now.
Links/Resources mentioned on the show:
Practice Better (affiliate) - https://practicebetter.grsm.io/karenpattock1348 Meal Garden (affiliate) - https://shareasale.com/r.cfm?b=2038854&u=3343723&m=125504&urllink=&afftrack=
Canva - https://www.canva.com/ MailerLite - https://www.mailerlite.com Calendly - https://calendly.com/
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 07 Apr 2020 | EP147: Takeaways from Social Media Marketing World 2020 | 00:25:32 | |
We love going to conferences because we not only get to see each other, but we also get to learn a lot and connect with other like-minded people. One of our all-time favorite annual conferences is Social Media Marketing World, which is held in beautiful San Diego. When we attend this event, we go with a couple of different goals; we want to learn things we can take back and implement, and we like to learn things that we can also teach you.
In this episode, we’re sharing a few of our top takeaways from the event, including:
There are so many ways to leverage social media to grow your wellness business, so if you’re wanting to learn more about the best social media strategies to implement in your business right now, you’re going to love this episode.
Links to Resources: Wellness Business Insider’s Club | |||
| 20 Feb 2018 | EP36: The exact formula to get clients from every talk you give - Alysa Rushton | 00:57:42 | |
Need more clients? Of course you do! In this episode, Karen and Kathleen sit down with Alyssa Rushton and discuss how to gain more clients through speaking engagements. Alyssa walks us through her 7 Step Signature Talk Formula that has helped her and her clients grow their businesses beyond their belief! Stretching yourself outside of your comfort zone can be a good thing! Showing up for one opportunity can always leads to another. With Alyssa’s help, we learn how to get unstuck from behind that computer and in front of an audience! In this episode we talk about…
Freebie: The 7 Step Signature Talk Formula Links to resources:
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| 29 Jan 2019 | EP85: Secrets to Launching a Successful Podcast | 00:56:35 | |
We are so excited about this episode because quite a few people have requested an episode about podcasting! If you’ve considered launching a podcast or already have one, this episode is full of strategies to help you build an audience and increase your listeners and subscribers. We know what it’s like to create a podcast from scratch and want to show you how to get 10,000 podcast downloads in 30 days! In this episode, we talk about…
Here are the 3 considerations we shared in the episode. Take some time to review each consideration and listen as we discuss each one and share some of our top resources to make starting a podcast easier for you.
Freebie: How to Get 10,000 Podcast Downloads in 30 Days Links to resources: Free Podcasting Course from John Lee Dumas (affiliate link) Customized mugs, t-shirts, hats and more Link to our podcast “preview” episode on YouTube Podcast editor (Travis Brown at Podcast Buddy) Wellness Business Insider’s Club | |||
| 01 Aug 2023 | EP320: BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment | 00:22:20 | |
Wellness workshops are one of the best methods to attract, nurture, and convert your dream customers into paying clients. Today we’re going to discuss the 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs. In this episode we’re covering
LINKS: Excited about hosting wellness workshops but want to see a sample first? CLICK HERE! KarenPattock.com/workshopsample
Check out my library of 15 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE! https://www.karenpattock.com/workshops-the-ultimate-fast-track/
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 16 Jan 2024 | EP344: Top 3 Reasons Why Your Free Offer Isn't Converting Well and How to Fix It | 00:24:14 | |
Growing an email list full of potential clients is still one of the most effective marketing strategies you can use for your wellness business. But how do you troubleshoot your free offer when the results aren’t what you had hoped? Since we know this can be tricky to figure out, we’re sharing the top 3 reasons why your free offer isn’t converting and how to fix it.
In this episode, you’ll discover:
Whether you’re getting ready to create a free offer or you have one you’d like more people opting in for, this episode will be helpful.
Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 30 Apr 2019 | EP98: How to Use a Facebook Pop-Up Group in Your Next Promotion | 00:31:40 | |
Today, we’re sharing a different way to incorporate Facebook groups into your business. This strategy uses a pop-up group which is a temporary group you use for a set amount of time (usually before and during a challenge and/or launch) then it closes down on a pre-determined date. This is different from than having a group you continue to build and keep open indefinitely. We’re going to share how this can work for you, and we’re giving you an inside look at how we used this strategy with a recent promotion of our own for the Wellness Business Insider’s Club. If you already have a free Facebook group that you use for everything like challenges and daily posts, you might not need a pop-up group, but this episode will still give you great ideas on how to run a challenge or launch in your current group. Most of the same principles will apply, so you’ll still get a ton of value by tuning in. We’re breaking down how to use a pop-up group and how to fill it, including:
Whether you want to run a group for a short period of time, or you want ideas for getting more interaction and engagement in your current group, you’ll want to tune in! Freebie: 10 Step Facebook Popup Group Strategy Links to resources: Wellness Business Insider’s Club The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram
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| 03 Aug 2021 | EP216: 3 Simple Steps to Nailing Your Niche | 00:24:45 | |
If you are struggling to figure out your niche, it can feel frustrating. You are not alone because most health coaches don't find this easy to do, but we are going to walk you through a process today that is going to help Knowing your niche is important because when you narrow in on a specific demographic and you have a solution to their problem, you will attract the right people and repel the wrong people, and that's what you want. If you try to be for everyone, you message is generic, wishy washy and not compelling enough for people to want to take action or enroll in your programs. There are 3 P's to this 3-Step formula, and we're diving into each of them on this episode:
Once you have this dialed in, you'll feel confident about your niche and you'll also be able to easily communicate the answer to "What do you do?" Tune in to learn more about the 3 steps, so you can finally nail your niche.
Links/Resources mentioned on the show: Wellness Business Accelerator VIP Wait List Episode 83 – How Andrea Enrolled 3 New Ideal Clients After Defining Her Niche
Links to Resources: | |||
| 06 Aug 2019 | EP112: Case Study: How Paola Earned Over $10,000 with her 30-Day Online Program – Part 1 | 00:38:13 | |
This episode is really special because we are sharing a case study of a nutritionist who launched a 30-day program that generated over $10,000 in the first launch! We’re chatting with Paola to find out exactly what she did to launch her program. Not only are we giving the scoop on her marketing strategies, from free consultations to email list building, but we will also be diving into how she is able to balance her online program with her full-time job as a traveling clinical nutritionist! In this episode, you’ll learn:
If you’d like to learn how you can create and market an online program, tune in so you can learn from what Paola did to earn over $10,000 with her 30-day online program! Plus, if you want to simplify your online program creation even more, check out Kathleen’s 30-Day Fit and Healthy Jump Start done-for-you program and get 20% OFF until August 31st with the coupon code: WBP112 Links to Resources: Wellness Business Insider’s Club | |||
| 11 Jun 2019 | EP104: How to Systematize Client Attraction | 00:29:32 | |
In today’s episode, we’re diving into how to systemize your client attraction with a strategy that is simple and will save you time! You don’t need to create hundreds of resources because the MOST important thing is to create resources that identify and solve your clients’ problems. That’s why we’re sharing how to identify your ideal clients’ problems, how to write the perfect client attraction message, and then finally tying it all together to create resources that your clients ACTUALLY need and want by identifying 5 essential criteria. If you already have a client attraction system that works for your business, you’ll still come away from this episode knowing exactly what to consider when you create new resources for your ideal clients which will make the process so much easier! After listening to this episode, you’ll know all about…
Take a listen to find out exactly how to simplify (and systemize) your client attraction process! If you want even more help from us, be sure to join our Free 5-Day Training: 5 Things Every Wellness Business Needs to Get Clients where we’ll be covering ideal clients and how to create high converting free resources, plus so much more! Links to Resources: Wellness Business Insider’s Club | |||
| 14 Feb 2023 | EP296: How to Find Out What Your Ideal Clients Want | 00:16:17 | |
One of the most important elements of good marketing is connecting the dots between what your customers and clients want and the solution you offer. Sometimes we think we may know what our ideal clients, but often times, we’re really guessing and that can mean there is a disconnect between your audience and your offers. This is the most common reason for people not signing up for your free resources and enrolling in your paid programs. It’s also one of the reasons why people may sign up for your freebies but not invest in working with you – because they don’t understand how you can help them. Today, we’re going to share 3 easy ways to find out what your ideal clients truly want, so you can attract more of your ideal clients and have more paying clients.
Here’s what you’ll discover:
Tune in to find out how to you can easily find out the needs and desires of your prospects, so you can dramatically improve your marketing and attract more clients.
Links/Resources mentioned on the show:
Kathleen’s Ultimate HC Toolkit with Discovery Call Script:
https://www.healthcoachsolutions.net/toolkit
Links to Resources:
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
Karen’s Instagram - www.instagram.com/karenpattock/
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/ | |||
| 13 Feb 2018 | EP35: How to launch a beta program - Part 2 | 00:42:46 | |
On Part 2 of this series, Karen and Kathleen take you through the steps of “how to” beta test your program. Beta testing takes the pressure of your brand-new program or relaunching an old program. This allows you to make your finished product even more amazing! You’ll learn 10 specific steps you can take to beta test your next program or relaunch, what metrics to measure for success, how to get specific information from beta testers to help you improve your program, and much more! In this episode, we talk about…
Freebie: The "8 Step Beta Program" Mapping Workbook Links to resources: Will it Fly, by Pat Flynn For more information, visit Kathleen's Website, Karen's Website, and The Wellness Business Podcast on Facebook.
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| 09 Mar 2021 | EP195: Best of: The Importance of Getting Your Brand Message Right on Your Website | 00:31:40 | |
If you want your website to attract your ideal clients, getting your brand messaging right is critical. We decided to bring back this popular episode so you can make sure your website brand message is engaging your ideal clients rather than turning them off.
First impressions are important, and you only have a few short seconds for people to try to determine if they want to learn more or click away. If your brand messaging isn't clear on your website, your visitors won't take the next step to becoming paying clients.
In this episode, you'll learn:
On this episode, we're giving you 3 questions to ask yourself so you can audit your own website to see if you need to make some changes to better attract your ideal clients.
Tune in so you can learn what changes you may want to make.
Links to Resources:
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| 27 Jul 2021 | EP215: Ask Us Anything: Karen and Kathleen Answer Your Questions | 00:16:56 | |
This week, we're back with another episode where we get to address questions that are on your mind.
In this episode, we are answering questions about Facebook groups vs Facebook pages and live vs recorded video.
Here's what you'll discover:
Tune in to find out the most up-to-date tips and strategies on these topics.
Links/Resources mentioned on the show:
Episode 114 – How to Use Facebook Ads to Turn Your Video Views into Paying Clients
One-Minute Video Introduction Script
Links to Resources:
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