The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales (Jules White: Website & SEO Consultant)

Hero Sections: The Key to Keeping Visitors on Your Website

In this episode, we're diving deep into the world of hero sections – the topmost visible area of your website that holds immense power over your visitor's first impression. Learn why this section is crucial for grabbing attention, conveying your value proposition, and guiding users to take action.

Key takeaways:

• Prioritize benefits over features: Highlight how your product or service will improve the lives of your target audience.
• Keep it simple and clear: Avoid jargon and make sure your message is easily understandable, even for those not familiar with your industry.
• Use visuals strategically: High-quality images or videos can enhance your message and create a visually appealing experience.
• Incorporate trust elements: Showcase testimonials, awards, or guarantees to build credibility.
• Optimize for mobile: Ensure your hero section looks great and functions well on all devices.
• Don't forget the call to action: Guide visitors towards the action you want them to take with a clear and compelling CTA.

Remember, your hero section is the gateway to your website's success. By crafting a captivating and informative experience, you can significantly increase your chances of converting visitors into loyal customers.

If you're looking for expert guidance on optimizing your website's hero section, consider booking a Power Hour to get personalized advice and strategies tailored to your specific needs.

Tune in to this episode for actionable tips and insights on how to create a hero section that not only stops visitors from bouncing but also drives conversions and boosts your bottom line.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the pressure of the content creation machine and how it can lead us to overlook the hidden potential in our existing content. We'll explore strategies for repurposing and optimizing your podcast episodes, blog posts, and other content to drive traffic to your website and ultimately generate more leads and sales. She also discusses the importance of human connection in content marketing and why AI-generated content often falls short.

If you're feeling overwhelmed by the need to constantly create new content or are struggling to get your website to bring in the results you desire, this episode is for you.

Key takeaways:

• Don't chase the algorithm: Focus on creating meaningful content that resonates with your audience.
• Unlock the potential of your existing content: Repurpose and optimize your old content to drive traffic and generate leads.
• Prioritize human connection: AI-generated content lacks the authenticity and warmth that builds lasting relationships with your audience.
• Book a free discovery call: Learn how to create a sustainable content strategy that gets results.

Ready to take your content marketing to the next level? Book a free discovery call with Jules today and let's unlock the hidden potential in your existing content!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Welcome to The Website Success Show. If you want more traffic and sales through your website, this show delivers expert insights and actionable tips to optimise your website and make the most of your existing (and future content).

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, we tackle the common frustration of website traffic not converting into leads or sales. Even with 100 visitors, if no one is taking your desired action, it's time to diagnose the problem.

Key takeaways:

1. Track Your Data: Use Google Analytics and Search Console to understand your website's performance, including traffic sources, visitor behaviour, and where they drop off.
   
   
2. Identify Obvious Issues: Check for slow loading times, especially on mobile devices, as well as confusing navigation, unclear calls to action, and poor readability.
   
   
3. Get Fresh Eyes: Ask someone unfamiliar with your business to review your website and provide honest feedback.
   
   
4. Align Your Offer: Ensure your offer addresses the problem your ideal client is facing. Is it clear how your product or service will improve their life?
   
   
5. Match Branding and Pricing: Make sure your website aligns with your brand identity and pricing strategy across all platforms.
   
   
6. Attract the Right People: Refine your messaging to target the ideal client who is ready and able to take action.
   
   
7. Nurture Your Leads: Guide visitors through their buyer journey with relevant content, clear calls to action, and strategic internal links.
   
   
8. Track and Iterate: Continuously monitor your results, make small changes, and learn from what works and what doesn't.

By taking these steps, you can transform your website into a powerful tool that generates leads, builds trust, and ultimately drives revenue for your business.

Ready to take your content marketing to the next level? Book a free discovery call with me today and let's unlock the hidden potential in your existing content!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

 Boost Your Podcast's Visibility with Organic Search

In this episode of The Website Success Show, host Jules White sits down with Stephanie Smith, the creator of a new podcast called "Getting to the Bottom Line."

Stephanie aims to help business owners improve their revenue, profit, and cash flow by highlighting the often overlooked aspects that impact their bottom line.

Jules and Stephanie discuss key strategies for boosting the podcast's visibility through organic search, including:

• Optimizing the podcast title and description: Incorporating relevant keywords and phrases that listeners might search for in podcast player apps.
• Crafting compelling show art: Designing eye-catching visuals with clear text and incorporating keywords for better discoverability.
• Choosing the right podcast category: Selecting relevant categories and subcategories to increase visibility among target listeners.
• Utilizing transcripts and show notes: Adding transcripts and detailed show notes with relevant keywords to improve SEO and provide additional value to listeners.
• Creating individual pages for each episode on your website: Enhancing your website's authority and improving its search engine ranking by providing fresh, relevant content.

By implementing these strategies, podcasters can significantly increase their show's organic reach and attract a larger audience. Tune in to this episode for actionable tips and insights on optimizing your podcast for organic search and driving more traffic to your website.

Find Stephanie Smith:

• Website: https://newlightfs.com

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEO

Are you unsure about the difference between web pages, websites, and landing pages? Or do you wonder if having a website is even necessary for businesses today?

In this episode, Jules White, Website and SEO Consultant clears up the confusion surrounding these terms and explains why understanding the distinction is crucial for your SEO strategy. Learn how having a well-structured website with essential pages like a homepage, about page, and contact page can boost your credibility and improve your website's visibility in search engine results.

Discover actionable tips on using webpages strategically, incorporating trust signals, and ensuring your sales pages are easily accessible. Whether you're just starting or have an established online presence, this episode will provide valuable insights to enhance your website's SEO and drive more traffic to your business.

Tune in to learn:

• Clear definitions of web pages, websites, and landing pages
• How Google's search engine works and the importance of trust signals
• Practical tips for optimising your website and landing pages

Don't miss this opportunity to unravel the confusion and unlock the full potential of your online presence!

Links:

• Book a Power Hour with Jules White
• Find Jules on LinkedIn

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White shares seven places to focus your attention to improve your website's organic visibility and attract more visitors.

Jules emphasizes the importance of understanding why your website matters and how increased traffic can translate to more sales and email signups. She guides you through the process of identifying your target audience, aligning your content with their search intent, and conducting keyword research to discover untapped opportunities.

Key Takeaways:

• Think about why organic visibility matters: Understand the impact increased website traffic can have on your business goals.
• Focus on your audience: Create content that addresses their needs and solves their problems.
• Align your content with search intent: Use keyword research to understand what your audience is searching for and tailor your content accordingly.
• Establish content pillars: Organize your content into key topic areas to build authority and expertise.
• Optimize your content for search engines: Learn where and how to strategically incorporate keywords into your website and content.
• Build your authority and expertise: Share your knowledge and experience to establish yourself as a trusted resource.
• Bring it back to your domain: Make sure all your content leads back to your website to maximize traffic and conversions.

Tune in to this episode for practical tips and strategies to enhance your website's SEO and drive more traffic to your business.

Bonus Resource: Download Jules' free SEO getting started checklist here 

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White shares a cautionary tale about a local locksmith who received misguided advice on optimizing his Google Business Profile. Learn why using shady tactics like buying a P.O. box in a different location can backfire and lead to re-verification, suspension, or even worse.

Discover legitimate strategies for boosting your Google Business Profile visibility, such as:

• Keeping your profile updated: Regularly add fresh photos and relevant information to showcase your business.
• Engaging with your audience: Utilize the Q&A section to answer common questions and interact with potential customers.
• Focusing on genuine reviews: Encourage customers to leave honest feedback, rather than resorting to questionable practices to boost ratings.

Jules emphasizes the importance of prioritizing ethical SEO practices and avoiding shortcuts that could jeopardize your online reputation. Tune in to learn how to optimize your Google Business Profile safely and effectively, ensuring long-term success for your business.

Links:

• Book a Power Hour with Jules White
• Find Jules on LinkedIn

Additional Content:

• Listen to Episode 23: Quick Website Wins For Local SEO

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White dives into the often overlooked but crucial topic of content strategy. Learn how a well-defined content strategy can streamline your content creation process, boost your website's SEO, and ultimately drive more traffic and conversions.

Jules explains the importance of identifying your core topics, organizing them into subtopics, and creating cornerstone content that establishes you as an authority in your niche. She also shares practical tips such as using AI tools and visual mapping to refine your strategy and create a cohesive content ecosystem.

Key Takeaways:

• Understanding core topics: Identify the main subjects your business revolves around and break them down into subtopics for focused content creation.
• Creating cornerstone content: Develop comprehensive resources on your core topics to establish authority and attract backlinks.
• Building a content map: Visually map your content to understand the connections between different pieces and ensure a seamless user experience.
• Leveraging AI tools: Utilize AI to generate ideas and refine your content strategy.
• Focusing on evergreen content: Create content that remains relevant and valuable over time, maximizing its impact and reach.

Tune in to this episode to discover how a well-crafted content strategy can transform your online presence and propel your business forward.

Get your Free Guide To Discovering Your Core Topics Here 

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White discusses the critical topic of website migration and its potential impact on your SEO efforts. Learn how even seemingly minor changes like switching website builders, changing domain names, or overhauling your website's content can have significant consequences for your search engine rankings and overall online visibility.

Jules shares real-life examples of clients who faced challenges and setbacks due to website migration mistakes, emphasizing the importance of having a well-thought-out plan to preserve your SEO "juice" and maintain your hard-earned online presence.

Discover the common website migration pitfalls that can sabotage your SEO, and learn how to navigate them with confidence:

• Changing content, structure, or design: Understand why gradual changes are preferable to a complete overhaul.
• Switching hosting providers: Be aware of the potential impact on your website's performance and search engine rankings.
• Changing domain names: Learn about the complexities involved and the need for a comprehensive migration plan.
• Changing website builders: Discover how the underlying code and structure can affect your SEO, even if the design looks similar.

Tune in to this episode for expert advice and actionable tips on avoiding website migration mistakes and ensuring a smooth transition that protects your SEO and sets your website up for success.

Need personalized guidance? Book a Power Hour with Jules White to discuss your specific website migration needs and develop a tailored strategy.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White takes you through a detailed walkthrough of a real-life opt-in page for therapist Mallory, who specializes in counseling and therapy for teens. Discover actionable tips and strategies for optimizing your opt-in pages to attract more subscribers and grow your email list.

Key Takeaways:

• The Importance of Opt-In Pages: Learn why these pages are crucial for growing your email list and nurturing potential clients.
• Different Types of Opt-Ins: Explore various freebie options, such as quizzes, checklists, guides, and training materials.
• Creating High-Converting Opt-In Pages: Discover the essential elements of a successful opt-in page, including attention-grabbing headlines, benefit-driven bullet points, and clear calls to action.
• Two-Step vs. One-Step Opt-Ins: Understand the pros and cons of each approach and choose the best option for your website.
• Optimizing for Conversions: Learn how to make your opt-in pages more visually appealing and user-friendly to increase conversions.

Jules also provides specific feedback on Mallory's opt-in page, offering suggestions for improving the headline, imagery, and overall design to make it more compelling and effective.

Whether you're a therapist, coach, or any other service-based business owner, this episode is packed with valuable insights and practical tips for creating opt-in pages that will help you grow your email list and attract more clients.

Connect with Mallory and download her free guide here

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White emphasizes the importance of creating content for platforms you own, like your website and podcast, before repurposing it for social media. This approach ensures you're building a sustainable marketing strategy that is not solely reliant on ever-changing algorithms.

Jules explains how prioritizing your owned content can boost your website's SEO, allowing you to connect with your target audience right when they're searching for your products or services. Additionally, she dives into the benefits of repurposing content for email marketing, Google Business Profiles, and social media platforms like Pinterest and YouTube.

Key Takeaways:

• Own your content: Focus on creating content for your website and podcast to build long-term value and avoid algorithm dependency.
• Repurpose strategically: Maximize the reach of your content by repurposing it for email marketing, Google Business Profiles, and social media.
• Prioritize evergreen content: Create content that remains relevant over time to save effort and maintain a consistent brand message.
• Track your results: Use analytics tools to monitor traffic, engagement, and conversions to measure the effectiveness of your content strategy.

Bonus Resource: Jules has just launched a free guide to help you discover your core topics and develop a content strategy that drives the right traffic to your website. Download it now at The Website Success Hub

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White demystifies the world of SEO (Search Engine Optimisation), providing essential insights for business owners who want their website found online.

Jules explains how SEO can help you break through the noise, attract more visitors to your website, and ultimately convert them into paying customers. She outlines the fundamentals of how search engines like Google work and shares actionable tips on optimising your content for better visibility in search results.

Key Takeaways:

• Understanding SEO: Learn what SEO is and how it can benefit your business.
• How Search Engines Work: A simplified explanation of how Google's search works and what factors influence rankings.
• Keyword Research Essentials: Discover the difference between seed keywords and long-tail keywords, and how to choose the right ones for your business.
• Optimising Your Website Content: Learn where and how to use keywords strategically on your website to improve your SEO.
• Getting Started with SEO Tools: Use free tools like Google Search Console and Google Analytics to gain insights into your website's performance.
• Final Thoughts & Encouragement: Jules offers words of encouragement and reminds listeners that SEO doesn't have to be complicated.

Bonus Resource: Get your free Simple SEO website report from The Website Success Hub and learn how to improve your website's visibility and attract more organic traffic.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

The Website Success Show - AI-Powered Search is Here: Are You Ready?

In this episode, Jules White dives into the rapidly evolving world of AI search and how it's reshaping the SEO landscape. Learn about the key differences between traditional SEO and Generative Engine Optimisation (GEO), and why it's more important than ever to have a solid foundation for both.

Key Takeaways:

• The Rise of AI Search: Understand the growing popularity of AI search engines like Perplexity & ChatGPT and how they're changing the way we find information online.
• SEO vs. GEO: Similarities and Differences: Learn the key distinctions between optimizing for traditional search engines and AI-powered search.
• The Importance of Trust and Authority: Discover why building a trustworthy and authoritative website is critical for success in both SEO and GEO.
• Optimising for AI Search: Learn practical tips on adapting your content and website structure to better meet the demands of AI search engines.
• Getting Started: Get a step-by-step guide on how to begin optimizing your website for AI search, even if you're an SEO beginner.

Tune in to this episode to stay ahead of the curve and ensure your website is ready for the future of search!

Resources:

• Free SEO checklist: Download a handy checklist to track your progress and ensure you're covering all the SEO basics.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White tackles the common question: "Do I actually need a website?" She explores the importance of a website for modern online businesses and how it can serve as the central hub for your marketing, sales, and customer service efforts.

Jules highlights the benefits of owning your content and building a website that showcases your expertise and builds trust with your audience. She emphasizes the long-term, sustainable nature of SEO and how it can generate a steady stream of clients for your business.

Key Takeaways:

• The Importance of a Website: Discover how a website can serve as the central hub for your online business, helping you with marketing, sales, and customer service.
• Owning Your Content: Learn the benefits of creating content on your own domain and how it can increase your confidence and credibility.
• The Power of SEO: Understand the importance of SEO for long-term, sustainable marketing and attracting the right audience to your website.
• Building a Website as an Asset: Explore how your website can become a valuable asset for your business, generating leads and sales even while you sleep.

For help with creating a successful website book a free discovery call with Jules

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Boost Your Conversions: The Top 3 Website Mistakes and How to Fix Them

In this episode of The Website Success Show, Jules White, website and SEO consultant, dives into the top three mistakes businesses make on their websites that hinder their conversion rates. She illustrates how a lack of clarity, poor user experience, and unclear calls to action can leave potential customers feeling confused and unengaged.

Key Takeaways:

• Clarity is King: Ensure visitors instantly understand what you do, the benefits of your product or service, and how to get it. Craft a captivating hero section that clearly conveys your value proposition.
  
  
• User Experience Matters: Optimize your website's navigation, font sizes, and overall design to create a seamless and intuitive browsing experience for visitors on all devices.
  
  
• Call to Action is Crucial: Include clear and compelling calls to action that guide visitors towards the desired action, whether it's making a purchase, joining your email list, or scheduling a call.

Tune in to this episode to learn how to avoid these common mistakes and transform your website into a conversion powerhouse.

Bonus Tip: If you're struggling to identify areas for improvement, consider booking a Power Hour with Jules for personalized advice and strategies tailored to your unique business needs.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White tackles the age-old question: Should you create content first or focus on SEO first? She explores the pros and cons of each approach, highlighting the importance of having a well-defined content strategy and understanding search intent before diving into content creation.

Jules explains how a hybrid approach, combining both content and SEO considerations, can be the most effective way to optimize your website for search engines and attract more organic traffic. She also discusses the importance of keyword research, creating cornerstone content, and improving the user experience of your website.

Key Takeaways:

• Content vs. SEO: The Chicken and Egg Dilemma: Discover why prioritizing one over the other can lead to wasted effort and missed opportunities.
• The Hybrid Approach: Learn how to combine content creation and SEO strategy for optimal results.
• Understanding Your Audience: Get clarity on who you're trying to reach and what they're searching for online.
• Content Strategy Essentials: Understand the importance of defining your core topics and creating a content plan.
• Optimizing Existing Content: Discover quick wins by improving the SEO of your current website pages and blog posts.
• User Experience Matters: Create a website that is easy to navigate and provides a positive experience for visitors.

For 1:1 help with creating a content strategy and SEO plan tailored for your business and goals, book now for a free discovery call with Jules.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White takes a stand against carousels, revealing why they can sabotage your website's conversions and what you should do instead.

Jules explains why showcasing testimonials and social proof in carousels is a missed opportunity, as visitors often scroll past them without engaging. Instead, she recommends strategically placing these valuable trust elements throughout your page, especially near call-to-action buttons.

Key Takeaways:

• The Problem with Carousels: Learn why carousels can waste valuable content and negatively impact user experience and SEO.
• Alternatives to Carousels: Discover effective ways to showcase social proof and testimonials without hiding them behind a carousel.
• Maximising Social Proof: Learn how to make testimonials more impactful and skimmable, focusing on the problem and solution.
• Optimising Your Website: Jules reminds you to prioritize clarity, simplicity, and user-friendliness over flashy features.

If you're looking to improve your website's conversions and boost your bottom line, this episode is a must-listen!

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, Jules White dives deep into the world of keywords, revealing why they're crucial for unlocking your website's hidden traffic potential.

Discover the difference between seed keywords and long-tail keywords, and how to strategically use them to attract your ideal clients. Jules shares practical tips on conducting keyword research, optimising your website content, and leveraging tools like Google Search Console to gain valuable insights into your audience's search behaviour.

Key takeaways:

• The Importance of Keywords: Discover how understanding keywords can help you create content that attracts your ideal clients.
• Seed Keywords vs. Long-Tail Keywords: Learn the difference between these two types of keywords and how to use them strategically.
• Optimising Your Website Content: Get practical tips on how to use keywords effectively in your page titles, URLs, headings, and content.
• Avoiding Common Mistakes: Learn how to avoid common keyword pitfalls and ensure your content isn't competing against itself.
• Keyword Research Tips: Get started with keyword research and learn how to identify valuable opportunities for your website.

Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights and actionable advice. Tune in to discover how keywords can be your website's secret weapon for success!

Get Your Free Beginners SEO Checklist Here

Get Your Free Guide To Discovering Your Core Topics Here

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White addresses the common question of whether SEO is still a valuable strategy for small businesses in 2024. She delves into the misconceptions surrounding SEO and its relevance in the age of AI-powered search.

Jules explains the power of SEO in building a sustainable, long-term marketing strategy that drives organic traffic and conversions to your website. She shares compelling statistics on search engine usage and highlights the benefits of ranking high in search results.

Key Takeaways:

• Understanding SEO's Value: Learn how SEO can provide a better return on investment compared to paid advertising and social media.
• Dispelling Misconceptions: Discover why SEO is not expensive, outdated, or too difficult for small businesses.
• Keyword Research Essentials: Understand the importance of identifying the right keywords to target, including seed keywords and long-tail keywords.
• Optimising Your Website: Get practical tips on how to optimize your website for both traditional search engines and AI-powered search.
• Getting Started: Learn how to use free tools like Google Search Console and Google Analytics to gain insights into your website's performance and identify areas for improvement.

Whether you're new to SEO or looking to refine your strategy, this episode will equip you with the knowledge and confidence to make informed decisions about your website's future.

Bonus Resources:

• Download Jules' free SEO checklist
• Get your free guide to discovering your core topics
• Book a Power Hour with Jules for personalized guidance

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White tackles the chicken-and-egg dilemma of Search Engine Optimisation (SEO) vs Conversion Rate Optimisation (CRO): which should you prioritise first? Jules explains that there's no single answer, as it depends on your specific business situation and goals.

She outlines three common scenarios:

• Scenario 1: Brand new website with little traffic: Focus on CRO basics to ensure your website is user-friendly and encourages conversions, then drive traffic through social media or other channels.
• Scenario 2: Existing website with low traffic: Prioritise foundational SEO to get Google's attention and start attracting visitors, while also continuing to focus on CRO basics.
• Scenario 3: Existing website with good traffic but low conversions: Concentrate on CRO to make the most of your existing traffic and increase conversions.

Jules also stresses the importance of using Google Analytics and Google Search Console to track your website's performance and understand user behaviour.

Key takeaways:

• SEO and CRO are both essential for online success.
• The priority between SEO and CRO depends on your business's specific needs.
• Focus on CRO basics and driving traffic for new websites.
• Prioritize SEO foundations and CRO for existing websites with low traffic.
• Concentrate on CRO to improve conversions for websites with good traffic.
• Use analytics tools to track progress and make informed decisions.

Whether you're just starting out or looking to improve your existing website, this episode provides valuable insights into balancing SEO and CRO for optimal results. If you're struggling with conversions, check out Episode 003 for quick tips on improving your website's performance.

Resources mentioned in this episode:

• Episode 3: What to do if you've had a hundred eyes, but no conversions
• Free Beginner's QuickStart Guide to SEO
• Mini-course on setting up Google Analytics and Google Search Console
• Episode 17: Content vs SEO: The Chicken and Egg Scenario

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White addresses the common struggle of not knowing where to start when making website changes to attract more clients. She provides clear guidance based on your current website traffic levels and goals.

Key Takeaways:

• No Traffic? Start with Analytics: If you're unsure about your website traffic, begin by setting up Google Analytics and Google Search Console to gain insights into visitor behaviour and search visibility.
• Low Traffic? Focus on Driving Visitors: If your website receives minimal traffic, prioritise attracting visitors through networking, social media, guest appearances, and freebies.
• Some Traffic? Optimize for Conversions: If you have a decent amount of traffic, focus on improving your conversion rate by clearly communicating your value proposition and having strong calls to action on your website.
• Understanding Your Client's Problems is Key: Regardless of your traffic level, deeply understanding your clients' problems and using their language in your website content and keyword research is crucial for attracting and converting visitors.

Jules emphasizes that the specific actions you take will depend on your unique situation, but her advice provides a solid starting point for improving your website's effectiveness in attracting and converting clients.

Remember: Even small changes can make a big difference. Start by identifying the area that needs the most attention and take action today!

For a deeper look into where to start - listen to last week's episode 021:SEO vs CRO Which Comes First: Should You Focus On Traffic or Conversions?

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White discusses the importance of remembering the job of your website is to drive sales and grow your business. Reflecting on a week spent organising and strategising, Jules explores why dedicating time to your website's content and optimisation is crucial for achieving better results.

Key Takeaways:

• The Importance of Website Focus: Jules emphasises the value of investing time in your website, highlighting how quality content like blogs and podcasts can more effectively nurture potential clients compared to social media posts.
• Strategic Content Mindset: Jules explains why it's important to think strategically about the content you create and how it aligns with different stages of customer awareness.
• Bringing Traffic Back to Your Website: Jules explains the need to direct traffic from social media and email lists back to your website, where conversions are more likely to occur. She discusses the importance of optimising your website to support this goal.

Resources mentioned in this episode:

• Learn about our Google Profile Optimisation services and their impact on local SEO.
• Consider joining our free Facebook community where we discuss strategies for improving website performance and share insights tailored to your business needs.

Related Content:

• Listen to Episode 9: Content Strategy - Your Roadmap to a Streamlined and Successful Online Presence

If you're looking to understand why focusing on your website is key to increasing sales and driving your business forward, this episode provides valuable perspectives to help you get started!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the world of local SEO, sharing practical strategies for achieving quick website traffic wins. Whether you run a local business or want to capitalise on local searches, Jules explains how optimising your Google Business Profile can significantly boost your visibility and drive more traffic to your site. From her own journey into SEO, she highlights the power of local searches, particularly on mobile devices, and how you can leverage this trend to your advantage.

Key Takeaways:

• The Importance of Local SEO: Understand why local SEO is vital for businesses of all sizes and how it can quickly boost your website traffic and customer engagement.
• Why Google Business Profiles Matter: Learn about the benefits of having an optimised Google Business Profile and how it can enhance your local presence and trustworthiness.
• Quick Traffic Wins: Discover why local SEO can deliver faster results compared to traditional SEO efforts, offering motivation to keep improving your online presence.
• Leveraging Local Searches: Explore the increasing importance of mobile and voice searches in local SEO and why being mobile-friendly is critical for capturing local traffic.
• The Role of Reviews: Understand the impact of customer reviews on your Google Business Profile and why consistent, authentic feedback is key to local SEO success.

Resources mentioned in this episode:

• Google Business Profile Optimisation Course - A short course designed to help you optimise your Google Business Profile effectively.
• Power Hour Strategy Session - Book a customised session with Jules to find out how to optimise your Google Business Profile.
• Done-for-You Google Profile Optimisation - Let Jules handle the optimisation of your Google Business Profile in just half a day.
• Free Google Business Profile Checklist - Download this free checklist to ensure your Google Business Profile is fully optimised.

Other Helpful Content:

• Listen to Episode 8: How To Avoid Shady Tactics That Can Harm Your Google Profile!

Tune in to this episode for actionable insights that can help you quickly boost your website traffic using local SEO!

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In this episode, Jules breaks down why link building is important for websites and its critical role in SEO. She explains how both internal and external links contribute to your website’s domain authority, increasing its trustworthiness and ranking potential on search engines like Google.

Key Takeaways:

• Why Link Building Matters? Learn the importance of making the most of every opportunity for building website links, whether or not you create a whole strategy around link building.
  
  
• What is Domain Authority? Learn how your website’s domain authority is determined and why it's essential for ranking on the first page of Google.
  
  
• The Role of Internal and External Links: Discover how linking within your site and building external links can boost your SEO.
  
  
• Building High-Quality Links: Find out why relevance, quality, and quantity are the top three factors in successful link building.
  
  
• Practical Link-Building Tips: Learn how to naturally build links through guest posts, podcast appearances, and even your Google Business Profile.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – Get started with optimising your website for search engines.
• Free Website SEO Report – Request a personalised report to assess your website’s current SEO status.
• Moz Domain Authority Checker – Check your website’s domain authority and see how you can improve.

Don't forget to subscribe to the podcast for more actionable SEO and website tips!

Related Content:

• Listen to Episode 9: Content Strategy - Your Roadmap to a Streamlined and Successful Online Presence

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In this episode, Jules White shares her experience of overcoming imposter syndrome and stepping outside her comfort zone to participate in a panel discussion about SEO. She reflects on the importance of recognizing your unique strengths and expertise, even if you're still learning and growing in your field.

Jules also emphasizes the value of starting small and gradually building your confidence, whether it's through participating in online talks or other opportunities to share your knowledge.

Key takeaways:

• Embrace your zone of genius: Identify your strengths and passions and focus on helping others in those areas.
  
  
• Overcome imposter syndrome: Remember that everyone starts somewhere and you don't need to know everything to be valuable.
  
  
• Start small and build confidence: Take small steps to share your knowledge and expertise in a supportive environment.

Resources mentioned in this episode:

• Join the community for encouragement and support
  
  
• Free Beginner's SEO QuickStart Guide

Don't forget to subscribe to the podcast for more tips on SEO and business growth!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the complex relationship between social media and entrepreneurship, exploring the allure of "social media minimalism" and the possibilities of building a business without relying on social media platforms.

Jules shares a recent encounter where she was questioned about the viability of running a business without Instagram, highlighting the contrasting perspectives between generations and the evolving landscape of digital marketing.

Key Takeaways:

• • The Social Media Conundrum: Explore the pros and cons of social media for businesses, from instant validation to the potential for wasted time and energy.
  • Social Media Minimalism: Discover a more balanced approach to social media, focusing on intentionality and sustainability over constant engagement.
  • Alternative Marketing Strategies: Learn about the power of podcasting and other sustainable marketing methods that can yield long-term results.
  • Building Community Offline: Consider the benefits of engaging with communities outside of social media platforms, fostering deeper connections and intentional interactions.

If you’ve been thinking about shifting your marketing strategy to rely less on social media, this episode is for you!

Resources mentioned in this episode:

• Off the Grid Podcast by Amelia Hruby: Explore the idea of running a business without social media.
• Beauty Business Secrets Podcast: Where Jules' guest appearance still brings traffic to her website.
• Female Entrepreneur Association: Join a wonderful community of women building businesses to change the world.

Don't forget to join the conversation send us a message and share your thoughts on building a business with or without social media!

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In this episode, Jules White reflects on her first three months of podcasting and how it's impacted her business. Jules shares the inspiration behind starting her podcast, her journey from live Facebook videos to podcasting, and the unexpected successes along the way. She discusses the challenges of overcoming perfectionism, staying consistent, and how podcasting has helped her create sustainable content.

Jules also highlights the power of podcasting for connecting with an audience, growing without social media, and how the podcast has given her content she can repurpose for emails, blogs, and client resources. She touches on the importance of not overthinking content and trusting that even simple, imperfect episodes can resonate with listeners.

Key Takeaways:

• Overcoming Perfectionism: Learn how Jules embraced imperfections and stopped worrying about perfect episodes to focus on the message.
• Repurposing Content: Discover how podcasting allowed her to repurpose Facebook live videos, leading to consistent content creation.
• Growing Without Social Media: Jules shares her decision to grow her podcast without promoting it on social platforms and how she’s found success through podcast SEO and networking.
• Building Authority: Podcasting has helped Jules establish authority in her niche while creating sustainable content for her business.
• The Power of Dynamic Content: Hear why Jules chose Buzzsprout as her podcast hosting platform for its dynamic content features.

Resources mentioned in this episode:

• Free SEO Report – Discover areas for improvement on your website to boost traffic and conversions.
• Podcast SEO Course – Learn how to optimise your podcast episodes for search to reach more listeners.

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In this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions.

Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you can make it more compelling by focusing on clear messaging, impactful visuals, and trust-building elements near the call-to-action buttons.

Key Takeaways:

• Optimising the Hero Section: Learn why it's crucial to communicate what you do, how you'll improve visitors' lives, and what steps they need to take—all in the first section of your website.
  
  
• Enhancing CTA Buttons: Discover how small tweaks like adding directional cues and using benefit-driven language on buttons can encourage action and boost conversions.
  
  
• Effective Use of CTAs: Understand the importance of limiting CTAs to one or two per page to avoid confusing visitors and maximise the likelihood they'll take the desired action.

If you want to improve your website’s performance and encourage more conversions, this episode is packed with actionable tips!

Helpful resources:

• Episode 007: 7 Simple Steps to Boost Your Website Traffic with SEO
• Free Beginner's QuickStart Guide to SEO
• Book a Discovery Call with Jules

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In this episode, Jules dives into how focusing on your website and SEO strategy can have a significant, positive impact across different areas of your business. She explains how improving website traffic, enhancing user experience, and creating structured plans not only help with online visibility but also contribute to solving key business challenges.

Key Takeaways:

• Improving Online Visibility: Discover how a structured website strategy can boost your brand’s online presence and authority.
• Focusing on High-Impact Pages: Learn which pages you should prioritise for the biggest impact—like your homepage, about page, and most profitable product or service pages.
• Reducing Admin Time: Find out how an optimised website can cut down time spent on customer service and administrative tasks.
• Attracting the Right Audience: Understand how SEO can help you connect with potential customers who are actively searching for what you offer.
• Building a Content Hub: Explore the benefits of turning your website into a content hub, helping you organise and reuse content to maximise its impact across all platforms.

If you're looking to make your website work harder for your business, this episode is for you! 

Resources mentioned in this episode:

• 🎙️ Episode 009: Establishing Your Core Topics
• 🎙️ Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
• 📖 Free Beginner's QuickStart Guide to SEO

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

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In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.

Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she shows how adjusting keywords based on search intent can make a big difference in conversion rates.

Key Takeaways:

• Repurposing Content on Your Own Website: Learn why it's crucial to have podcast pages on your domain, linking back to relevant content.
• Keyword Research Tips: Discover how tweaking your keywords to focus on commercial intent can increase traffic and conversions.
• Linking Content to Build Authority: Jules shares how linking between episodes and blog posts can help users binge your content and increase trust.

If you’re looking to repurpose your content for long-term results and want to get more traffic and leads from your website, this episode is packed with actionable advice.

Resources mentioned in this episode:

• Book a Power Hour with Jules: Get help with untangling your content or SEO strategy in just one hour!
• SEO For Podcasts Checklist: Download this free SEO for Podcasts Checklist.

Related episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success 

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In this episode, Jules White delves into the importance of Google Search Console, a crucial yet often overlooked tool for website success. She explains how it can provide valuable insights into your site’s performance on Google, helping you drive more traffic and optimise for SEO. Jules also breaks down the difference between Google Search Console and Google Analytics, offering practical advice on how to use these tools together.

Key Takeaways:

• Understanding Google Search Console: Learn how this tool helps Google see and index your website, and why it’s an essential first step for improving your SEO.
• Google Analytics vs Google Search Console: Discover the key differences between the two and why you should start with Google Search Console if you're a beginner to SEO and understanding your website data.
• Understanding Google Search Data: Jules discusses the importance of tracking impressions, clicks, and search positions to gain insights into how your website is performing on Google.
  Identifying and Addressing Issues: Learn how Google Search Console can help you spot potential errors and indexing problems that might be affecting your site's visibility in search results.

If you're looking to improve your website's traffic and SEO, this episode is a must-listen!

Resources mentioned in this episode:

• Google Analytics & Google Search Console Course – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Power Hour – Get one-on-one help from Jules to fix your Google Search Console setup or troubleshoot errors.

Don't forget to subscribe to the podcast for more valuable tips on improving your website's performance and SEO!

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In this episode, Jules White dispels common myths surrounding websites, SEO, and social media marketing. Jules challenges the notion that building a website guarantees traffic and explores the misconception that social media is entirely free. She delves into the psychological effects of social media, emphasising the importance of prioritising your well-being.

Jules also discusses the effectiveness of SEO for businesses of all sizes, advocating for a sustainable marketing approach that aligns with your overall business goals.

Key Takeaways:

• Myth 1: Build It and They Will Come: Jules debunks the misconception that simply having a website guarantees traffic, emphasising the importance of SEO and other promotional strategies.
• Myth 2: Social Media is Free and SEO is Expensive: This segment challenges the idea that social media is entirely free, considering the investment of time and potential impact on mental health.
• Myth 3: Social Media is the Best Way to Get Clients: Jules explores alternative client acquisition methods, highlighting the power of SEO and relationship marketing.
• Myth 4: SEO Can Be Done Once: This section clarifies the ongoing nature of SEO, contrasting it with the constant demands of social media content creation.
• Myth 5: SEO is Only for Big Businesses: Jules emphasises the benefits of SEO for small businesses, particularly in local markets.

Related episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success 
• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Please leave a review on Apple Podcasts, Spotify or your favourite podcast player app. 

• Book a Power Hour – Get one-on-one help from Jules to find quick wins for your website and SEO with a power hour strategy session.

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In this episode, Jules White discusses the overwhelming feeling that can come with overthinking things and offers advice on how to manage it.

Jules shares her personal experience of feeling overwhelmed while trying to streamline her keyword research process and how she overcame it. She emphasises the importance of taking a step back, recognising when your brain is overloaded, and focusing on making small improvements rather than striving for perfection.

Key Takeaways:

• Overcoming Overwhelm: Learn how to recognise and manage feelings of overwhelm when tackling complex tasks like keyword research.
• The Value of the Right Tools: Discover why investing in the right tools can save you time and effort in the long run.
• Finding Balance: Understand the importance of getting out and connecting with others to maintain a healthy mindset.
• Small Steps to Success: Jules encourages listeners to focus on making small, incremental improvements rather than aiming for a complete overhaul.

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Please leave me a review on Apple Podcasts, Spotify or your favourite podcast player app. 

• Book a Power Hour – Get one-on-one help from Jules to find for keyword reasearch without the overwhelm!

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In this episode, Jules takes you through her Pathway to Website Success, breaking down the essential phases every business owner should follow to create a website that drives traffic and sales. Drawing on a recent conversation with a local business owner, Jules explains how focusing on the bigger picture can help you not only improve your website but also streamline your business processes for greater efficiency and profitability.

Key Takeaways:

• Laying the Groundwork: Discover the critical pre-work stages, including having a proven offer, understanding your customers, and setting up a simple but functional website.
• Phase 1 - Loved, Not Leveraged Website: Learn how to optimise your website for quick wins, from SEO fundamentals to setting up Google Business Profiles.
• Phase 2 - Website Wake-up: Implement actions that drive both traffic and conversions while enhancing your customer experience.
• Phase 3 - Traffic & Sales Growth: Explore advanced SEO strategies and conversion rate optimisation techniques to fuel continued growth.
• Phase 4 - Sustainable Success: Achieve long-term growth with regular tweaks and updates to keep your website performing optimally.

If you’re ready to get unstuck and want your website to become a powerful tool in your business, this episode will guide you through the essential steps.

Resources mentioned in this episode:

• Episode 10: Making Informed Decisions Around Migrating Platforms
• Episode 29: Business Problems Your Website Can Solve
• FEA Create - All-in-One Website and CRM Platform
• Book a Free 20-Minute Website Success Discovery Call

For more insights and to book a discovery call, visit the website.

Enjoy the episode and share it with a friend if you found it helpful!

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In this episode, Jules explores an exciting new AI tool from Google called NotebookLM and discusses its potential to revolutionise the way businesses approach content creation and learning.

Already a daily user of AI tools like Google Gemini and ChatGPT, Jules highlights what sets NotebookLM apart. Imagine feeding your website or sales page into an AI and getting a podcast-style conversation in return – that's just one of the possibilities!

Jules touches on how this tool could impact podcasting, content strategy, and even course creation. Whether you're a blogger, a marketer, or a business owner curious about the future of AI, this episode offers a glimpse into the potential of NotebookLM to transform how we work with information.

Key Takeaways:

• Introducing NotebookLM: Get an overview of this innovative AI tool and how it differs from other AI solutions.
• Content Creation Possibilities: Discover the potential of NotebookLM to streamline content generation, repurposing, and analysis.
• The Future of AI in Business: Explore the exciting ways NotebookLM could shape how we learn, create, and interact with information.

Resources mentioned in this episode:

• Explore Notebook LM: and its powerful AI-driven capabilities.
• Download Jules' Free Beginner's QuickStart Guide to SEO: to start improving your website traffic today.

Don’t forget to subscribe to the podcast for more AI tips and SEO & website strategies!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives deep into the world of quiz funnels, revealing how they can transform your website from a barren wasteland into a thriving online hub. Jules explains how quizzes can boost your SEO, increase website engagement, and generate leads.

Jules breaks down the structure of a successful quiz funnel, from crafting engaging questions to delivering personalised results that resonate with your audience. She also highlights the importance of using quizzes strategically to segment your audience and nurture leads with targeted email sequences.

Key Takeaways:

• Understanding Funnels: Learn what funnels are and how they can be used to guide your audience towards a purchase.
• The Power of Quizzes: Discover why quizzes are a powerful tool for lead generation and audience engagement.
• SEO Benefits: Explore how quizzes can improve your website's SEO through content creation, internal links, and backlinks.
• Personalising the Experience: Find out how quiz funnels can segment your audience, deliver personalised content, and nurture leads more effectively.
• Tools and Resources: Find out where to find inspiration for your quiz and which tools can help you build it.

If you're ready to take your website to the next level, this episode is a must-listen!

Resources mentioned in this episode:

• Episode 009: Understanding Your Core Topics
• Jules' course on creating quiz funnels

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

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In this episode, Jules tackles a question often asked by business owners: Is AI killing off SEO? Jules dives into how SEO remains essential despite AI's rise and shares strategies for standing out in the evolving digital landscape.

Jules explains that while AI might impact the future of SEO, the fundamentals remain crucial. Search engines, whether AI-driven or traditional, still rely on well-structured, quality content that demonstrates expertise, authority, and trustworthiness. Jules offers practical tips on creating content that remains relevant and stands out by incorporating personal insights, experiences, and opinions – something AI cannot replicate.

Key Takeaways:

• AI’s Impact on SEO: Learn why SEO is still essential, even as AI changes the way information is delivered.
• The Importance of Authority: Discover how backlinks, domain age, and structured content can boost your site’s authority and help search engines trust your website.
• Creating Unique Content: Jules highlights how to differentiate yourself from AI by creating content that shares your personal expertise, opinions, and experiences—elements AI can’t replicate.
• Emerging Trends: Explore how using tools like ChatGPT and Google Trends can help you identify hot topics and emerging trends in your industry.

If you want to future-proof your website and keep SEO alive, this episode is a must-listen!

Resources Mentioned:

• Download the Free Beginner's QuickStart Guide to SEO for essential tips on improving your website’s performance.
• Explore Episode 032: 032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO.

Don't forget to subscribe to the podcast for more insights into SEO, digital marketing, and optimising your website for long-term success!

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In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them.

Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear website structure, mobile-friendliness, fast loading times, and a strong call to action.

Key Takeaways:

• The Problem with Subdomains: Learn why subdomains can dilute your SEO efforts and confuse visitors.
• Website Structure: Discover how a well-organised website can improve both user experience and search engine rankings.
• Mobile Optimisation: Understand why a mobile-friendly website is crucial in today's digital landscape.
• Page Speed: Learn how to optimise your website's loading times to enhance user experience and SEO.
• Call to Action: Discover how to create a clear and compelling call to action that encourages visitors to take the next step.

Resources mentioned in this episode:

• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Book a 20-minute Website Success Discovery Call: Let’s chat about how to get your website working better for your business.

Don't forget to subscribe to the podcast for more valuable tips and insights on getting more traffic & sales through your website!

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In this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values.

Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal connection with nature and how it inspired a shift towards a more autumnal colour palette, better representing her authentic self and business goals.

Key Takeaways:

• Personal Branding: Understanding the role your values play in how you present yourself online and in your business.
• The Power of Colours: How small tweaks in branding, like changing your colour palette, can align your business with your true self.
• Representing Values in Business: The significance of ensuring your branding reflects your core values and attracts the right clients.

If you're looking for inspiration to create a brand that truly reflects your values, this episode offers a personal and insightful look into Jules' own journey.

Resources mentioned in this episode:

• The Website Success Hub: Find out more about how Jules can help your website connect authentically with your audience.
• AI Tools: Explore AI tools such as ChatGPT & Google Gemini for brainstorming and refining your brand messaging.

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and building a successful online business!

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In this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins.

Key Takeaways:

• Set Up Google Search Console: Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility. 
  
  
• Optimise Your Google Business Profile: Discover how a well-optimised Google Business Profile can impact local SEO. Jules explains how to make your business stand out by updating categories, services, and products, as well as encouraging customer reviews. This is particularly effective for businesses with a physical location or service area.
  
  
• Update Page Titles and Meta Descriptions: Jules recommends optimising titles and meta descriptions to attract clicks and improve rankings. Including keywords and making descriptions engaging can encourage more users to visit your website.

Resources mentioned in this episode:

• Get the Free Beginner's QuickStart Guide to SEO
• Explore Google Analytics & Search Console Made Simple Course for a comprehensive guide to getting started.
• Episode 008: How To Avoid Shady Tactics That Can Harm Your Google Profile!
• Episode 023: Quick Website Traffic Wins With Local SEO
• Episode 031:  How to Use Google Search Console to Improve SEO: A Beginner's Guide

Book a Power Hour with Jules for a tailored recommendation session for your website or Google Business Profile.

Remember to subscribe for practical tips to drive more traffic and conversions, with a focus on simplicity and effectiveness.

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In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.

Key Takeaways:

1. Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
2. Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
3. Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
4. Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
5. Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.

Resources mentioned in this episode:

• The Oxford Calligrapher’s Website - Visit Jane’s website for more on her corporate calligraphy services and workshops.
• Free Pencil Calligraphy Sheet - Download this beginner-friendly guide available on Jane’s homepage to get started with pencil calligraphy.
• Book a Podcast Audit Episode with Jules - Want a profile or website audit? Visit Jules’ site for upcoming podcast audit dates.

Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.

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In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales directly through their websites.

Jules emphasises the importance of shifting some of the time and effort spent on social media towards improving owned content, like websites, blogs, and podcasts, which not only enhances the customer journey but also brings long-term value.

Key Takeaways:

• Website Optimisation: Learn why dedicating time to improving your website can boost conversions, allowing your site to generate more sales with less reliance on social media.
• Creating Sustainable Content: Jules explains how strategically using content you own, like blogs and podcasts, can nurture potential clients through their journey, turning visitors into loyal customers.
• Repurposing with Purpose: Discover the power of repurposing and expanding on existing content to address gaps in customer awareness, guiding them from 'just browsing' to 'ready to buy.'
• The Role of Keyword Research: Find out how keyword research can uncover what your ideal clients are searching for and help you create relevant content that meets their needs.
• Driving Traffic to Your Website: Jules highlights methods to bring audiences from social media and email lists back to your website, where conversions happen.

If you're looking to shift your focus from fleeting social media interactions to impactful, owned content, this episode offers actionable advice to strengthen your website's role in driving sales!

Resources Mentioned in This Episode:

• SEO QuickStart Guide – Get started with our most popular freebie to boost your SEO.
• Google Profile Optimisation – Book a VIP day to optimise your Google Business Profile for local business growth.

Don’t forget to subscribe to the podcast for more insights into maximising your website’s sales potential and boosting your business!

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Is your website causing visitors to squint and scroll away? 

In this short episode, Jules shares practical tips on how to make your website easier to read and more user-friendly. She covers the importance of font size, sentence structure, and strategic formatting to create a better experience for your visitors and help improve your SEO.

Key Takeaways:

• Font Size Matters: Google recommends using a font size of at least 16 pixels, but Jules suggests going even larger, especially on mobile devices, to avoid the need for zooming.
• Short Sentences and Paragraphs: Keep sentences between 13-16 words and limit paragraphs to 2-3 sentences to avoid creating walls of text.
• Enhance Readability with Bold Text: Use bold text to highlight key phrases, making it easier for users to scan the content and grasp the main points quickly. This can also help search engines understand the importance of certain words.
• Break Up Text with Bullet Points: Use bullet points to split up large blocks of text, making it more digestible and skimmable for your readers.

If you’re looking to enhance your website’s user experience and make it more accessible for both visitors and search engines, this episode is packed with simple yet effective strategies.

Useful Resources:

• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts.
• Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix Them

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it.

Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans.

Key Takeaways:

• The Role of SEO Tools: Learn how plugins like Yoast and Rank Math function and what features they offer to aid your SEO.
• Limitations of Over-Reliance: Discover why achieving a 'green light' on Yoast doesn't guarantee higher search rankings.
• Importance of Human Insight: Understand why a human touch and foundational SEO knowledge are crucial for successful optimisation.
• Choosing the Right Tools: Find out why Rank Math might be a better option than Yoast and when it's appropriate to invest in paid versions.

Resources mentioned in this episode:

• Invitation-only Facebook Group: Join my free private group to continue the conversation and access exclusive content
• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts
• Episode 13: SEO Basics: Listen to gain a deeper understanding of foundational SEO practices
• Keyword Map and Planner: Keep your keywords organised and plan your website effectively with The Website Success Hub's Keyword Map & Planner
• Rank Math SEO Plugin
• Yoast SEO Plugin
• SEOSpace
• Search Atlas
• Screaming Frog Website Crawler: 

If you're enjoying the show, please leave a review on Spotifyor wherever you listen - it helps the show grow!

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In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.

Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.

Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.

This episode explores how to become a topical authority by:

• Identifying your core topics
• Creating a content strategy around those topics
• Using AI to research and analyse trends
• Putting your own unique spin on your content

If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!

Resources mentioned in this episode:

• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Episode 014: The Beginner's Guide to Optimising Your Website for AI-Powered Search (GEO)
• Episode 035: The Pathway To Website Success
• Free Guide To Discovering Your Core Topics
• Book a free Website Potential Discovery Call

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In this episode, Jules White dives into how she uses AI in her personal life, exploring the tools and techniques that help her streamline tasks, boost creativity, and enhance well-being.

Jules shares her experiences with ChatGPT, Google Gemini, and NotebookLM, highlighting their strengths and weaknesses. She discusses how AI assists her with meal planning, mindset coaching, improving communication and lots more.

Key Takeaways:

• ChatGPT as a Personal Assistant: Learn how Jules uses ChatGPT for everything from brainstorming personal mottos to organising her day and boosting her mindset.
• Discovering Google Gemini: Find out about the features of Google Gemini, its recent updates, and how it compares to ChatGPT in Jules's personal use.
• Personal Growth with NotebookLM: See how Jules utilises NotebookLM to summarise complex books and tailor learning to her unique style.
• Practical Applications: Learn how Jules utilises AI for meal planning, mindset coaching, and communication improvement.
• Creative Exploration: Explore the fun side of AI, including generating images and experimenting with creative prompts.

Resources mentioned in this episode:

• Episode 036: NotebookLM - An Exciting New AI Tool For Your Business
• Jules's Facebook Group
• Explore Notebook LM: and its powerful AI-driven capabilities.

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In this episode, Jules White discusses the most important elements your homepage needs to effectively engage visitors and convert them into customers.

Jules explains the critical role of the hero section—the area above the fold—where you have less than three seconds to grab a visitor's attention. She offers advice on crafting compelling headlines, selecting appropriate images, and ensuring your call-to-action is clear and prominent. She also delves into how to introduce the problem you solve, establish trust and authority, and guide visitors through clear steps to achieve the desired transformation for your customers.

Key Takeaways:

• The Hero Section: Learn how to optimise the crucial area above the fold with engaging headlines and effective imagery that doesn't obscure your message.
• Introducing the Problem: Discover strategies to immediately capture your audience's attention by addressing their pain points and showing empathy.
• Establishing Trust and Authority: Find out how to position yourself as a trusted guide by showcasing testimonials, client results, and leveraging social proof.
• Steps to Success: Understand how to outline clear, simple steps that guide visitors towards becoming customers, highlighting the transformation they can expect.
• Optimising Your Homepage: Get insights on structuring your homepage to match your business goals, keeping it clear, and evolving it over time for better results.

If you're looking to enhance your website's homepage for better engagement and conversions, this episode is a must-listen!

Resources mentioned in this episode:

• AnswerThePublic: A tool for discovering the questions people are asking online.

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In this episode, Jules shares an exciting discovery: a new AI tool, Napkin.ai, that transforms text into engaging visuals. Whether for blog posts, client work, or social media, this tool offers endless possibilities to make content more appealing and easier to digest. Jules explores how beauty and wellness brands, as well as SEO professionals, can leverage Napkin.ai to create flowcharts, infographics, and guides tailored to their needs.

Key Takeaways:

• Introducing Napkin.ai: Learn how this AI tool can quickly turn text into visuals, helping to simplify and enhance your content.
• Practical Applications: Explore ways to use Napkin.ai for client work, blog posts, discovery calls, and even downloadable freebies.
• Customisation Options: Tweak fonts, colours, and styles to create unique and professional visuals.
• Content Visualisation Ideas: Discover creative prompts to generate flowcharts, process guides, and comparison charts for your audience.
• Using AI for Efficiency: Jules highlights how to integrate tools like ChatGPT, Fathom AI, and Napkin.ai for seamless content creation.

Helpful Resources :

• Explore Napkin.ai and try their free plan to create up to three visuals.
• Check out Fathom AI for recording and transcribing discovery calls.
• Episode 036: NotebookLM - An Exciting New AI Tool For Your Business

Dive into this episode to learn how to elevate your content with AI-driven visuals and make your ideas shine!

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In this episode, Jules White shares how she uses AI to streamline her business, unlock creativity, and manage the mental load that comes with running a business. Jules provides practical examples of how AI tools like ChatGPT, Google Gemini, and Canva’s AI assistant have helped her brainstorm ideas, prepare for a business expo, design marketing materials, and even simplify her podcast production workflow.

The key takeaway? The more you use AI, the better it gets—and the better you’ll get at using it. AI isn’t about replacing creativity but enhancing it, freeing up your time to focus on what you do best.

Key Takeaways:

• Unlock Creativity: Discover how AI can help overcome blank-page syndrome and spark new ideas.
• Practical Applications: Learn how Jules uses AI to streamline everyday business tasks and tackle challenges like event prep and content creation.
• Start Small with AI: Find out why AI is easy to use and how starting with just one task can lead to big changes in efficiency and creativity.

If you’ve been wanting to us AI more in your business or are unsure how to get started, this episode is packed with actionable tips and encouragement to help you take the next step.

Resources Mentioned in This Episode:

• Book a Power Hour with Jules to brainstorm how AI can work for your business.
• Listen to Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching!

Let’s Connect:
If you have questions about using AI or want to share how it’s helping you, reach out to Jules via email or send a text to the show below. She’d love to hear from you!

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In this episode, Jules dives into the practical ways you can use AI to improve your website. From creating engaging content to identifying SEO opportunities and optimising for conversions, Jules shares how AI can save time, boost creativity, and help you make your website work harder for your business.

Key Takeaways:

• Content Creation Made Easier: Discover how AI can help brainstorm blog post ideas, draft product descriptions, and create Frequently Asked Questions (FAQs) that resonate with your audience and improve SEO.
• Building Authority with AI: Learn how to use AI to identify core topics, create a database of content, and link related pieces to establish authority in your niche.
• Optimising for Conversions: AI can analyse your website’s pages and suggest improvements to guide users toward taking action, whether that’s signing up, purchasing, or exploring your content further.
• Avoiding Pitfalls: Jules explains why AI should be used as a starting point, not a replacement for human creativity, and how to refine outputs to reflect your brand’s unique voice.

Jules also shares examples of how she’s used AI to help clients write compelling Google Business Profile descriptions and FAQs, saving hours of work and enhancing their messaging.

Resources Mentioned in This Episode:

• 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
• 049: AI for Small Business - How I Use It to Save Time and Boost Creativity!
• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts.

Work With Jules:

• Book a Power Hour
  Need help implementing AI into your website strategy or creating authentic messaging? Book a Power Hour with Jules to get tailored support.

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In this bite-sized episode, Jules White dives into the ever-popular question: How long should a blog post be to perform well in search engines? Spoiler alert: there’s no one-size-fits-all answer! Jules shares quick, actionable insights into assessing your blog topics and determining the ideal length based on your competition, audience, and goals.

Key Takeaways:

• Understanding Google’s Preferences: Learn how to assess whether your blog topic aligns with what Google expects to rank as articles.
• Analysing the Competition: Discover why checking the top-ranking articles for your chosen keyword is crucial and how to decide on your blog length accordingly.
• Strategic Content Creation: Explore why aligning your blog posts with your core topics and linking strategically to related content can boost your website’s authority.

If you're looking for ways to make your blog posts more effective and aligned with your business goals, this episode contains actionable tips to help you get started!

Resources mentioned in this episode:

• Book a Discovery Call: Ready to create content that drives results? Let’s chat about your best path to website success and the next steps for your content strategy.

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In this episode, Jules White dives into how she uses AI to streamline SEO tasks for her business. From keyword research to content optimisation, she shares the tools she uses daily, like ChatGPT, Google Gemini, Keywords Everywhere, and KW Finder, to make SEO easier and less overwhelming. She also reflects on her experience testing Sintra.ai’s SEO helper and how it reinforced the importance of combining AI tools with your own expertise.

Key Takeaways:

• AI as a Helper, Not a Replacement: Learn how AI tools can save you time, spark new ideas, and help you focus on what matters most—without replacing your unique knowledge and insights.
• Simple Steps for SEO Success: Discover the three core steps for SEO—choosing keywords, identifying the right pages, and optimising them—and how AI can support you at each stage.
• Using AI for SEO Strategy: Get actionable tips on using AI for brainstorming blog ideas, refining meta descriptions, and mapping keywords to your website’s content.

If you’ve ever wondered how to get started with AI for SEO or felt overwhelmed by the options, this episode is packed with practical advice to help you take that first step.

Resources and Links Mentioned:

• Episode 009: How to Establish Your Core Topics – Identify the key topics to focus on for your business and website.
• Episode 047: AI and How it Helps Me in Business and Personal Life – Insights on how AI supports daily business tasks and personal life.
• Episode 049: AI and How it Helps Me in Business and Personal Life – A continuation of exploring AI’s role in simplifying work and life.
• Episode 051: How to Use AI for Your Website – Practical steps for using AI to create and optimise website content.
• Free Beginner's SEO Checklist – Download a checklist to help get started with SEO basics.
• Keyword Map and Planner – A tool for mapping keywords and optimising pages effectively.
• SEO Recommendations Mini Intensive – Book a focused SEO audit and walkthrough to improve website visibility.
• Book A Free Discovery Call – Schedule a call to discuss how to improve your website and SEO.

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In this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business.

Jules walks Mallory through actionable steps to enhance her profile, including:

• Adding regular updates to showcase her services and online programmes.
• Leveraging secondary categories to increase her profile's visibility in local searches.
• Exploring creative ways to gather reviews while adhering to confidentiality guidelines.
• Using tools like Pleper and GMB Everywhere to find relevant categories and insights.
• Updating service areas to reflect her expanded licensing in Connecticut and New York.

Jules also shares quick wins for maintaining an active profile with minimal time investment and tips on linking content across platforms to strengthen SEO. If you're looking to improve your local visibility and make the most of your Google Business Profile, this episode is packed with practical advice!

Resources Mentioned in This Episode:

• Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
• Google Business Profile Checklist: Download this free guide to ensure your profile is set up for success.
• Google Business Profile Mini Intensive: Work with Jules to optimise your profile in a hands-on session.
• Mallory Grimste's Website: Explore Mallory’s therapy services, self-care resources, and online programmes.

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In this episode, Jules conducts a Podcast SEO Audit for Donna Eade, podcast mentor and host of Mindset and Action Podcast. Jules provides tailored recommendations to help Donna optimise her podcast SEO, making it easier for her show to attract the right audience and stand out in a crowded space.

If you’ve ever wondered how to improve your podcast’s visibility and discoverability, this episode is packed with actionable tips you can use to boost your own podcast performance.

What You’ll Learn in This Episode:

• The importance of Podcast SEO for growing your audience.
• How to optimise your podcast title and description for better search results.
• Practical tips for making your podcast cover art more effective.
• Simple strategies to improve podcast visibility and attract more listeners.

Resources Mentioned in This Episode:

• Free Podcast SEO Checklist – Discover how to optimise your podcast for better search results.
• Podcast SEO Mini Intensive – Book a focused session with Jules to uncover quick wins for your podcast.
• Connect with Donna Eade: Visit Donna’s Website.

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In this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth.

Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s gained, the challenges of perfectionism, and how podcasting has enhanced her marketing strategy and online presence.

Key Takeaways:

• Milestones and Growth: Reaching 2,500 downloads in six months, surpassing initial expectations, and the importance of perseverance in podcasting.
• Confidence Building: How podcasting has helped Jules overcome perfectionism and grow more confident in her expertise.
• Non-Social Media Promotion: The effectiveness of networking, email marketing, and SEO for growing a podcast audience organically.
• Practical Advice for Beginners: Tips for keeping podcasting simple, including using tools like Buzzsprout and Descript.

Resources Mentioned in This Episode:

• Buzzsprout – Try it free for 90 days and start your podcast journey.
• Descript – A video & audio editing tool to simplify podcast production.
• Episode 027 – Benefits of Podcasting - 3 Months That Transformed My Business
• Episode 043 – Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools

If you’re considering starting a podcast or want to explore a no-social-media growth strategy, this episode is packed with actionable insights.

Free Resources:

• Beginner's QuickStart Guide to SEO – Start optimising your website today!

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In this episode, Jules dives into content planning, explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content efforts and offers actionable tips for tying your website into your overall content plan.

Key Takeaways:

• Your Website as a Content Hub: Discover why your website should be the cornerstone of your content planning and how it helps you build authority and attract the right audience.
• Core Topics and Subtopics: Learn how to identify your business’s core topics and break them into subtopics to streamline your content strategy.
• Connecting Content to Your Website: Understand how to ensure that everything you create ties back to your website to build credibility, increase traffic, and boost sales.
• Creative Ideas for eCommerce and Service Pages: Find out how to make your product and service pages more engaging and aligned with your core topics.

Resources mentioned in this episode:

• Episode 012: Why Creating Content for Your Own Domain is Key to Long-Term Marketing Success
• Episode 002: Why You Don’t Need to Keep Chasing the Algorithm
• Episode 009: Why You Need a Content Strategy as Your First Step to Website Success
• Episode 056: Podcast SEO Audit with Donna
• Free Guide to Discovering Your Core Topics: Download this free resource and host your own post-it note party to plan your core topics and kickstart your website content strategy.

Let’s connect:
Share your core topics or text the show using the link below! Don’t forget to subscribe for more insights on optimising your website and SEO.

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In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys.

Key Takeaways:

• Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites.
• Google Search Console & Analytics: Discover why these free tools are essential for tracking performance and identifying opportunities to rank for the right keywords.
• Optimising User Experience: Explore how simplifying navigation and structuring website content like an English essay improves both user experience and SEO.
• Small Changes, Big Impact: Understand the value of bite-sized tweaks, from increasing font sizes to optimising homepage headlines, to boost accessibility and rankings.

If you’re managing multiple websites or looking for simple ways to make your website work harder for your business, this episode is packed with practical tips and expert advice.

Resources Mentioned:

• Bite-Sized Guide to Google Analytics & Google Search Console – A step-by-step course to set up and understand these powerful tools.
• Katie Godfrey's Podcast – The Life of KG – Packed with advice for beauty industry professionals.
• Visit Katie's Website: Get Katies free Business Planner
• Connect with Katie Godfrey on Instagram.

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In this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them.

Key Takeaways:

• Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members.
• Making the Most of Google Business Profile: Discover how to optimise your profile with unique content and visuals to connect with your audience and stand out locally.
• The Power of Local Search Optimisation: Understand why standing out locally is easier than competing nationally and how to use location-specific content to your advantage.
• Building and Leveraging an Email List: Explore the importance of growing an email list and nurturing it regularly to boost engagement and sales.
• Creating Unique Product Pages: Find out why crafting original product descriptions can help your site rank higher and attract local customers.

This episode is packed with practical advice to help local businesses unlock the power of their websites and reduce the pressure of constant marketing efforts.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – A simple guide to get started with SEO.
• Website Consulting – Personalised advice and actionable steps to improve your website and SEO.

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In this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility.

Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process.

Key Takeaways:

• Start with the Basics: Before diving into new content, optimise existing pages by refining headings, titles, and descriptions.
• Harness the Power of Page Hierarchy: Create clear and logical headings (H1, H2, H3) to help search engines and users navigate your site.
• Google Search Console Is Your Friend: Use this tool to understand how Google sees your site and identify quick wins for improvement.
• SEO-Friendly Tools: Plugins like Rank Math or All in One SEO can streamline optimisation and make meta descriptions and schema markup easier to manage.
• Repurpose Content Strategically: Even without a lot of blog posts, optimise sales and landing pages to rank for relevant keywords.

If you’ve ever wondered how to make the most of your website’s existing content or felt overwhelmed by SEO, this episode is full of practical tips you can start using today.

Resources Mentioned in This Episode:

• Free SEO Beginner's Guide – Kickstart your website’s optimisation with Jules' actionable guide.
• Episode 13: SEO Basics for Beginners – A must-listen if you’re just starting your SEO journey.
• Episode 17: Which Comes First: Content or SEO? – Discover why creating great content is key to effective SEO.

Want to learn more about Sarah Masci’s approach to simplifying business systems with VIP days? Visit sarahmasci.com or connect with her on Instagram at @SarahMasci.

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In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.

Key Takeaways:

• The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
• Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
• Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
• Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

Resources Mentioned in This Episode:

• Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
• Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
• Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.
  
  
• Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

Freebie:

• Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get more organic traffic.

Send us a text

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In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success.

Key Takeaways:

1. The Power of Networking and Building Relationships: Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take away.
2. Investing in Your Website: Learn why your website should be the hub of your business and how to use it to build authority, grow your audience, and convert visitors into customers. Jules also discusses the importance of tackling tech overwhelm and making your website work harder for you.
3. Getting in Front of Other People’s Audiences: Explore ways to collaborate with others, from guest talks and podcast appearances to participating in bundles, to expand your reach and showcase your expertise.

This episode is packed with actionable tips to help you grow your audience with confidence—independent of social media.

• Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales or understand the tech!
• Free Beginner's QuickStart Guide to SEO: A simple guide to get started with SEO.

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There’s a growing conversation about leaving social media, with more business owners questioning whether it’s really worth their time. In this episode, Jules explores why social media isn’t essential for business growth and how websites and SEO offer a more sustainable alternative.

What’s covered in this episode:

• Why social media can feel exhausting – and why it’s not the only way to grow a business
• How focusing on a website and SEO helps attract people already looking for a solution
• The key steps to getting started with SEO and increasing visibility
• How to create content that works long-term instead of disappearing in a feed

Resources mentioned in this episode:

• Episode 2: Why You Don’t Have to Keep Feeding the Algorithm – Why social media isn’t the only way to market a business
• Episode 28: Exploring Social Media Minimalism – Reducing social media reliance while still growing a brand
• 033: Social Media vs SEO: Busting The Myths
• Free Guide: Discover Your Core Topics – A step-by-step guide to defining your key content areas and building topical authority
• Google Search Console & Analytics Quick-Start Course – Learn how to easily set up Google Search Console and Analytics to track website performance

Need help getting your website working for your business? Book a Discovery Call to chat about how Jules can support your business growth.

Do you love social media, or are you ready to step away? Leave a comment or text the show.

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In this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites.

Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising the profile, including:

• Prioritising local SEO: Focusing on local service areas to strengthen the profile's relevance and attract nearby clients.
• Enhancing the profile with visuals: Adding photos and videos showcasing services, team interactions, and client testimonials.
• Optimising business categories: Selecting relevant primary and secondary categories to improve search visibility.
• Regularly updating the profile: Posting updates about services, events, and blog posts to keep the profile active and engaging.
• Actively seeking and responding to reviews: Encouraging clients to leave reviews and engaging with them to build trust and credibility.

This episode offers valuable insights for businesses looking to optimize their Google Business Profile and enhance their online presence.

Resources mentioned in this episode:

• Episode 062: Jules' top three ways to get business that aren't social media
• Google Business Profile Checklist: Download your free checklist
• Mini Intensive: Book a session with Jules to optimise your Google Business Profile 
• Ready Steady Websites: Learn more about Jude's services
• Connect with Jude: Find her on LinkedIn and Ready Steady Websites on Instagram and Facebook 

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In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media.

Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with actionable insights.

Key Takeaways:

• What is Podcast SEO? Learn how search optimisation works within podcast platforms and how it differs from traditional SEO.
• Optimising Your Show Name & Description: Discover why including descriptive keywords in your podcast title can make all the difference in search visibility.
• The Power of Episode Titles & Descriptions: Find out how to write compelling, keyword-rich episode titles and descriptions that attract more listeners.
• Podcast Artwork That Stands Out: Understand the importance of readable, attention-grabbing podcast cover art for attracting new audiences.
• Bringing Traffic Back to Your Website: Learn why having a dedicated podcast page on your website can improve your domain authority and SEO.

If you're looking to increase your podcast's reach and make your content work harder for you, this episode is a must-listen!

Resources mentioned in this episode:

• Free SEO for Podcast Checklist – Get the essential steps to optimise your podcast for search.
• SEO for Podcasts Workshop Replay – Learn how to stand out on any platform with a structured SEO strategy.

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In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.

Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.

Key Takeaways:

• Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability.
• Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening.
• The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO.
• Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact.

Resources mentioned in this episode:

• Free SEO for Podcasts Checklist – A step-by-step guide to optimising your podcast for better visibility.
• Podcast SEO Mini Intensive – Work with Jules to refine your podcast SEO and attract more listeners.
• Marketing Like a Mother Podcast – Listen to Olivia’s show for insights on marketing as a mum entrepreneur.
• The Bluebell Group – Find out more about Olivia’s work in helping mums grow businesses that fit their lives.

If you’re ready to make your podcast more discoverable and impactful, this episode is packed with actionable tips.

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In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?"

Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear action plan to help you make smarter website decisions without the overwhelm.

Key Takeaways:

✅ Start with Google Search Console: If you haven't set it up yet, this is your first step! Learn how this tool helps you understand how Google sees your site and reveals opportunities to improve your rankings.

✅ Find Your Low-Hanging SEO Wins: Discover how to use Google Search Console to identify pages that could rank higher with small tweaks—helping you get found in search without needing to start from scratch.

✅ Optimise Your Sales Pages First: Learn why focusing on 'money pages' (like product pages, booking pages, or key services) should be your priority before tweaking other areas of your site.

✅ Make Your Homepage Work Harder: Ensure your homepage acts as a signposting hub, guiding visitors to explore your content, trust your expertise, and take action.

Jules also highlights the power of using AI to analyse your homepage, ensuring it's clear, engaging, and conversion-friendly.

Resources mentioned in this episode:

🎓 Google Analytics & Search Console Mini-Course – Learn how to set up and use these tools to track your website performance.

💡 Book a Power Hour – Get expert guidance on understanding your website data and finding quick wins for better rankings and conversions.

🔗 Episode022: What To Do If You Don't Know Where To Get Started

If you're looking for simple yet powerful ways to make your website work smarter, this episode is for you!

Don’t forget to subscribe for more practical SEO and website tips. 🚀

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long, founder of Impact Driven AI, uncover why her website isn’t working for her business—and what she can do to fix it.

Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert new clients. Together, Jules and Brittany dive into an SEO audit, breaking down the key areas holding her site back and the simple, practical steps to improve it.

Key Takeaways:

🔹 Why a website should work alongside your social presence – and how to avoid disconnects.
🔹 How to check if your site is indexed in Google (and why it matters for SEO).
🔹 The problem with separating sales pages from your main site – and how to fix it.
🔹 Why page speed matters for search rankings (and what’s slowing Brittany’s site down).
🔹 Easy SEO wins – from optimising page titles to structuring content effectively.

Resources mentioned in this episode:

Google Search Console & Analytics Mini-Course – Learn how to track your website’s performance.
Episode 006: Explaining The Difference Between Websites, Sales Pages & Landing Pages – Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEO.
Episode 051: AI for Websites - Simple Ways to Save Time and Grow Your Business – How AI can support your website growth.

Connect with Brittany Long:

💡 Instagram: @womenthrivewithAI | @impactdrivenAI
💡 Website: Impact Driven AI

If your website feels like a hot mess and you’re unsure where to start, this episode is packed with practical insights to help you get found, build authority, and create a site you’re proud to share!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Your website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically.

In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing user experience. You’ll learn how to make small yet powerful tweaks that can have a big impact on conversions.

Key Takeaways:
✅ AI’s Limitations & Strengths – Understand what AI can and can’t do when it comes to improving your website.
✅ Improve Your Website Copy – Discover how AI can help refine your headlines, calls to action, and messaging for better conversions.
✅ Maximise Your Content – Learn how AI can help you make the most of your existing content, repurpose it, and connect it for better SEO.
✅ Enhance Website Navigation & UX – Use AI to structure your site more effectively, helping visitors find what they need faster.

Resources mentioned in this episode:
🎧 Listen to more episodes of The Website Success Show

🎙️Episode 067: How to Improve Your Website (Even with Limited Time)

🎙️Episode 051: AI for Websites - Simple Ways to Save Time and Grow Your Business

🔍 Work with me: Website & SEO Strategy Power Hour

If you want your website to bring in more leads and sales, tune in to this episode and take action today!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website.

Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable advice on creating case studies, refining service pages, and leveraging Google Business Profile to boost local visibility.

Key Takeaways:

• Optimising for Local Search: Learn how to target local keywords effectively and structure your website to rank for location-based searches.
• Google Business Profile Wins: Discover how linking your Google Business Profile to your website can improve local search rankings.
• The Power of Case Studies: See why creating case study pages featuring local clients can enhance your website’s authority.
• Structuring Website Content for SEO: Understand how to use heading tags, page titles, and URLs to improve search visibility.
• Building a Website That Converts: Learn why clarity, personality, and a strategic content structure are essential for attracting and converting visitors.

If you're looking to improve your local SEO and ensure your website is working for your business, this episode is packed with practical insights!

Resources mentioned in this episode:

• Google Business Profile Mini-Intensive – Get expert help in optimising your profile for better local search visibility 
• Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines
• Find Out More About Flourish Socials

Don’t forget to subscribe to the podcast for more actionable tips on SEO, website strategy, and business growth!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success.

Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysis can inform site structure. She also highlights the significance of understanding search intent and ensuring a website is not just visually appealing but also user-friendly and conversion-focused.

Key Takeaways:

• Choosing the Right Website Platform: Learn why WordPress was the best choice for this project and how platform decisions impact long-term website management.
• Avoiding Traffic Loss in a Website Migration: Discover how to identify and preserve high-value traffic when transitioning to a new site.
• Understanding Search Intent: Find out how different types of search intent affect content strategy and website structure.
• Making Your Website Work for Your Business: Understand why a beautiful website isn’t enough – it needs to be functional, user-friendly, and aligned with your business goals.

Resources mentioned in this episode:

• Episode 010: Website Migration Mistakes That Can Sabotage Your SEO
• Book a Power Hour to get tailored advice on your website’s next steps.
• Free Beginner’s QuickStart Guide to SEO – Start improving your website visibility today

If you're looking to make your website work better for your business, this episode is packed with practical insights. Don’t forget to subscribe for more bite-sized website and SEO tips!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions.

Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero section, using human imagery to build trust, and ensuring the homepage effectively communicates the benefits of her services. 

They also discuss how to refine the website copy to be more accessible while maintaining credibility and how to strategically position testimonials for maximum impact.

Key Takeaways:

• Clarity is Key: Ensure visitors immediately understand what you offer, how it benefits them, and the next steps to take.
• Hero Section Optimisation: Make the most of the prime real estate on your homepage with strong headlines, compelling imagery, and clear calls to action.
• Features vs. Benefits: Shift your messaging to focus on how your services improve people’s lives, rather than just listing features.
• Effective Use of Social Proof: Showcase testimonials in a way that grabs attention and reinforces trust, rather than relying on automated review feeds.
• Video Sales Letter Strategy: Create a short, engaging video that highlights the benefits of your service and encourages action.

If this episode has inspired you to refine your own website for better conversions, you can book a Power Hour or a Mini Intensive with Jules to get tailored, actionable recommendations.

Resources mentioned in this episode:

• Visit Elemental Health – www.elementalhealthcare.uk
• Book a Power Hour with Jules
• Book a Google Business Profile Mini Intensive

Subscribe to The Website Success Show for more actionable website and SEO strategies!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose?

She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing.

From website building and email marketing to automation and CRM tools, FEA Create brings everything together in one place—eliminating the need for multiple platforms. Jules also breaks down key considerations, who FEA Create is best for, and when another platform might be a better fit.

Key Takeaways:

• Why Jules switched from WordPress to FEA Create – and how it transformed her workflow.
• What makes FEA Create different? A breakdown of its key features, including website building, email marketing, automation, and CRM.
• Who FEA Create is best for – and when another platform might be a better fit.
• The importance of website control – and how the ability to make changes impacts SEO and conversions.
• Common pitfalls when switching platforms – and how to avoid damaging existing SEO.

If you're considering moving to a new website platform or want an all-in-one solution for your business, this episode will help you make an informed decision.

Resources mentioned in this episode:

• Episode 071: Discover the risks of losing valuable traffic during a migration, and how choosing the right platform is critical to website success.
• Episode 010: Avoid These Mistakes When Switching Website Platforms – Learn how to migrate platforms without losing SEO.
• Episode 006: The Difference Between Web Pages, Landing Pages & Sales Pages – Understand how different page types work together on a website.
• FEA Create Free Trial – Try the platform and explore its features.

If you're unsure whether FEA Create is the right fit for your business, Jules would love to hear from you!

🎧 Don’t forget to subscribe for more insights on websites, SEO, and making your online presence work for you!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly.

Together, Jules and Candice explore quick, actionable improvements to enhance website conversions and visibility. Jules highlights the importance of focusing on commercial-intent blog posts, strategically optimising content to boost organic traffic, and integrating clear, relevant calls to action throughout the site. They also discuss the significance of creating impactful banner ads within content, strategically placed pop-ups, and the power of video sales letters.

Key Takeaways:

• Identifying Commercial Intent: Learn how to spot high-potential keywords and content with commercial intent to significantly improve website traffic and conversions.
• Strategic Content Optimisation: Discover simple tweaks to transform existing content into sales-driving assets by clearly showcasing products related to the reader’s needs.
• Banner Ads and Pop-ups: Explore the best practices for creating effective 'ads' within your content and tips for using pop-ups without frustrating visitors or harming SEO.
• Enhancing Your Homepage: Understand how to optimise your homepage hero section to clearly communicate your value proposition and guide visitors through a smooth customer journey.
• Leveraging Video Content: Find out why a well-placed video sales letter (VSL) can greatly improve visitor engagement and conversions.

This episode is packed with real-world examples and actionable tips for local e-commerce businesses ready to convert more visitors into customers.

Resources Mentioned in This Episode:

• Connect with Candice Mason and discover her range of hormone-supporting herbal teas at Mother Cuppa Tea.
• Need personalised guidance for your website? Book a Discovery Call or dive straight in with a Power Hour with Jules to identify your most impactful website improvements.

Don't forget to subscribe to the podcast for more valuable insights on improving your website’s SEO, conversions, and overall success!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts.

Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales.

She explains how to build strong foundations by clarifying your message, aligning your content around key topics, and focusing on quick wins that can help your website work harder for your business. Whether you're embarrassed by your current site or simply not seeing results from it, this episode offers a practical path forward.

Key Takeaways:

• Clarify Your Message: Why it's essential that visitors instantly understand what you do, how you help, and what action to take.
• Core Topics & Authority: How to define 3–5 key topics to build topical authority and improve your chances of appearing in AI-driven search.
• Quick Wins for SEO: Discover fast improvements you can make with tools like Google Business Profile and Google Search Console.
• Prioritise Key Pages: Learn how to choose and optimise 3–5 of the most important pages on your site, focusing on SEO and conversions.
• Keep It Simple: Why your user experience should be clear, skimmable, and conversion-focused, rather than overwhelming or overly complex.

If you're ready to make progress with your website and want a supportive space to help you take consistent, focused action, check out The Website Growth Club—Jules’ new membership for business owners ready to simplify and succeed online.

Resources mentioned in this episode:

• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Google Analytics 4 & Search Console Course

Don't forget to subscribe to The Website Success Show for more plain-speaking advice on websites, SEO, and conversion!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth.

This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper than just tech—they’re tied to confidence, freedom, and feeling like you belong in your space.

Jules explores why so much website and SEO advice feels either too simplistic, too complicated, or simply not designed for women running real-life businesses—especially those doing it all themselves. She offers a grounded, sustainable alternative that focuses on building a website that reflects your values, works for your business, and gives you more freedom (not more pressure).

Key Takeaways:

• Why your website might not be working—even if it looks fine
• The real reasons so much website advice feels confusing and overwhelming
• What a website should actually be doing to support your business
• How small, strategic tweaks can help you build trust and guide visitors
• A sustainable, values-led approach to SEO and website growth
• The power of clear messaging, confident content, and creating a site that feels like you

If you’re ready to stop relying solely on social media or chasing visibility through paid ads, and instead build a website that gently and consistently supports your business—this episode will help you see what’s possible.

Resources mentioned in this episode:

👉 Learn more about becoming a founding member of The Website Growth Club – a supportive membership with bite-sized lessons and a clear Website Success Pathway

👉 Need focused support? Book a Power Hour for practical, personalised advice you can act on straight away
👉 Looking for deeper strategy? Explore VIP Intensives for a full review of your website, SEO, or customer journey

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference.

Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Google Search Console, this episode is packed with takeaways for anyone wanting their website to actually work for them.

Key Takeaways:

• Why case study pages can help you attract the right clients and improve SEO
• The difference between Google Analytics and Google Search Console (and why you need both)
• How to optimise your homepage and events page with headings, keywords, and calls to action
• Small tweaks that help Google understand what your site is about and who it's for
• Why updating your site regularly (even small changes) supports your rankings

Resources mentioned in this episode:

👉 Beginner's QuickStart Guide to SEO
👉 Google Analytics & Search Console Mini-Course

Find Out more about The Grange

Don’t forget to subscribe to the podcast for more practical website and SEO tips that actually work.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure.

Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin and customer service, so you can spend more time doing the work you love.

Key Takeaways:

• Website as a Sales Tool: Why your website should guide visitors toward taking the next step—not leave them confused or bouncing.
• Small Tweaks, Big Impact: Strategic changes to your homepage, call-to-actions, or mobile layout can make a huge difference.
• Page Priorities: Where to start when improving your site (hint: focus on pages closest to the sale).
• Mobile Matters: Why mobile responsiveness, fast loading times and clear layouts are essential for local visibility and user experience.
• Rethinking Social Media Reliance: Why your own website content matters more than endless social media posts.

Related Episodes Mentioned:

• Episode 13 – SEO Basics - Your Essential Guide to Getting Found On Google
• Episode 28 –Exploring Social Media Minimalism: Building a Business Without the Scroll
• Episode 29 – Solving Business Problems With A Website & SEO Strategy: Is Your Website Pulling Its Weight?
• Episode 48 - Essential Elements of a High-Converting Homepage

Resources Mentioned in This Episode:

• Try Google PageSpeed Insights to check how fast your website loads on mobile and desktop
• Use TinyPNG to compress large image files before uploading to your site

🎉 Join The Website Growth Club – Now Open for Founding Members!
Ready to stop guessing what your site needs and start seeing real results? Join The Website Growth Club to get access to bite-sized lessons, monthly website training, expert guidance, and a supportive community—all designed to help you turn your website into your best sales tool.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops.

Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why it’s easier (and often more powerful) than broader national SEO, and how to take advantage of features like Google Business Profiles, website content, and location-specific backlinks.

Key Takeaways:

• How to use a Google Business Profile (even without a shop): Why it's one of the easiest and most effective ways to appear in local search and how to optimise it with product photos, updates, and reviews.
• Adding local signals to your website: Tips on using local keywords in product descriptions, reviews, blog posts, and even image alt text.
• The power of category pages for SEO: Why these often-overlooked pages can help you rank for valuable local and product-related searches.
• Getting local backlinks and collaborations: How links from directories, events, and nearby businesses can boost your authority in your area.
• Structuring your content for search engines: From schema markup to creating location-based pages, Jules explains how to help Google understand what you sell—and where.

If you want to increase traffic and sales through your existing website, this episode is full of actionable strategies to help you grow your local presence.

Resources mentioned in this episode:

• 🎧 Episode 023: Quick Website Traffic Wins with Local SEO
• 🔍 Free Beginner's QuickStart Guide to SEO
• 📦 Join The Website Growth Club – Simple, bite-sized SEO and website tweaks to help you get more traffic and conversions

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!