The Visible Expert Podcast (Kelly J. Waffle)

Barbara Mitchell is an author, speaker, career coach, and consultant to small- and mid-sized organizations. She has authored or co-authored many books on HR, management, and conflict resolution. Barbara is a nationally known speaker on HR and organizational development issues.

In this podcast episode, Barbara discusses her book, "They Did What?," as well as pitfalls and tips to talent acquisition, talent retention, and talent development. Her insights are very helpful especially in these times of "The Great Resignation."

Anthony offers actionable advice on how engineers and other professionals can build the skills they need to advance their careers and become leaders within their organization.

• Consistency is key to building the skills necessary to become a leader and Visible Expert
• Engineers have an opportunity to shape how our future is built in a proactive way
• "The currency of future is focus" 20% of the actions you take drive 80% of the impact.
• To champion technology, do your qualitative research and be 100% comfortable when you bring it up to leadership

Learn more and connect with Anthony:

https://engineeringmanagementinstitute.org/

https://www.linkedin.com/in/anthonyjfasano/

On this episode we sat down with Ahmad Munawar, creator of the 90 Day Pipeline, fellow podcaster, and friend of Hinge.

We asked what advice he would give a professional looking to build their personal brand, and he gave three very actionable pieces of advice:

1. Know your audience and what they care about

2. Develop a consumption routine

3. Actively publish, or at the very least practice "free writing" every day

Connect with him on LinkedIn: https://www.linkedin.com/in/ahmadmunawar/

Learn more about his business: https://boutiquegrowth.com/

Learn more about Hinge at www.hingemarketing.com

Prior to Sage, Rachel was the National Bookkeeping Lead at Deloitte Canada. Rachel also ran her own practice for many years where she showed her clients how the technology of bookkeeping is changing the landscape of the industry. She is also recognized as a practitioner, an event speaker, a community builder, and a people connector. Along the way, Rachel was also named to PracticeIgnition’s annual list of “Top 50 Women in Accounting.”

In this episode, we talk about:

• Rachel's experience in companies of all sizes
• Why more accountants are not adopting technology
• Community building
• Personality traits of accounting professionals
• Challenging the status quo
• And much more...

Connect with Rachel:

https://www.linkedin.com/in/rachelfisch/

@FischBooks

In this episode, Michael Zipursky, consultant to consultants, shares his thoughts on becoming a Visible Expert℠ (a recognized and followed industry or topic subject matter expert). Michael has helped over 500 consultants worldwide take their growth and success to the next level. He shares some insights, tips, and stories to help every consultant in good and bad times.

In our chat with Joe, we talked about the Cleveland Browns, content marketing, Star Wars, his Orange Effect Foundation and much much more.

Sign up for Joe's random newsletter and follow him on Twitter:

https://www.joepulizzi.com/newsletter

@joepulizzi

Learn about how the Orange Effect Foundation is making sure children with speech disorders receive the speech therapy and technology they need:

http://theorangeeffect.org/

@orangeeffect

When it comes to digital transformation, there's fear of the unknown and comfort in the status quo. 

Leaders should go within in the organization and start experimenting. Try to seed transformation opportunities from within without the big bang approach that often lead to failures. Leverage "change-makers" within the company.

Hear Evan's thoughts on digital transformation, Facebook's portal, bitcoin, social selling and much more.

https://www.linkedin.com/in/evankirstel/

@evankirstel

In this episode, Lee Frederiksen and John Tyreman review the 2019 High Growth Study and the 5 hallmarks of high-growth firms.

1. Differentiation of the #1 priority of high-growth firms
2. High-growth firms invest more in marketing
3. High-growth firms enjoy a skills advantage with their subject matter experts
4. High-growth firms were more likely to leverage M&A
5. High-growth firms target clients on digital and traditional channels

Learn more at www.hingemarketing.com 

Michael Brenner knows digital marketing. He provides interesting thoughts on artificial intelligence (AI), employee activation, and why he wants to kill marketing campaigns. He also provides a framework for measuring content marketing ROI with specific metrics at each marketing stage: Reach, Engage, Convert, Retain.

To learn more about Michael, visit his website:

https://marketinginsidergroup.com/

Follow him on Twitter:

Chris is an expert on valuation-related topics, author eight books and frequently speaks on business valuation issues.

In the interview, Chris speaks about the characteristics that impact firm value (both positively and negatively), the relationship between EBITDA and EBIT, his "3-contacts-a-day" rule, and much more.

Learn more and connect with Chris:

https://mercercapital.com/

https://chrismercer.net/

Daniel helps leaders in finance, government and global industries cut through the artificial intelligence hype, leverage proven best-practices, and make data-backed decisions about mission-critical priorities.

In this episode, we cover:

Strategies for using AI in business

Practical examples of AI put to use in professional services

How interviewing other experts helped grow his business

And much more…

https://emerj.com/

@danfaggella

In this episode, Lee Frederiksen sits down with Mark Amtower of Federal News Radio to discuss his journey to becoming a preeminent marketing and LinkedIn adviser to the most successful government contractors.

Connect with Mark:

• https://www.linkedin.com/in/markamtower/

Learn more at www.hingemarketing.com

With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the ‘Big 8’ accounting and consulting firms. Then he became an entrepreneur and never looked back.

Lee shares his journey, insights and advice on growth, leadership, and the power of original research. 

Connect with Lee:

www.hingemarketing.com

www.linkedin.com/in/leefrederiksen/

@LeeFrederiksen

 Erik is currently the Founder and CEO of Postal.IO. He has built and scaled revenue models for companies that were eventually acquired by Twitter, Vista Equity Partners, and Workday. As a serial entrepreneur, Erik has hired more than 200 sales reps in three countries and has generated more than $300 million in new revenue with these start-ups.

On this episode, Erik shares his insights for B2B and professional services organizations around:

• His daily goal for himself and the company
• What entrepreneurs should do in unpredictable times
• What trends he sees in business and consumer technology
• How to make sure your technology/service does not fall out of favor
• How culture is created in times such as a pandemic
• The best time to start a business
• How VCs are changing

To learn more about Erik or Postal.IO:

www.Postal.IO

Connect with Erik:

Linkedin.com/in/erikkostelnik/

Cornelia is also Founder and President of the GEMS Group Ltd., a management consulting practice that helps a wide range of clients with issues related to employee relations, management, and compliance. 

In this episode, we cover:

--Some of Cornelia's challenges and successes when she was building up her "visible expertise"

--How a brand can help or hinder the acquisition and retention of talent

--Common myths & misconceptions about employee relations

--The future of work

Marketing is changing and marketers need to wake up. Two-thirds of your marketing happens without you. The buyers are in control, and they demand respect. Only the most human company will win.

Mark's provocative take on the industry will energize you and challenge your own marketing philosophy. 

Learn more about Mark & follow him on Twitter:

https://businessesgrow.com/

@markwschaefer

With a gap in regular interview schedule, Austin McNair joins John Tyreman to discuss various ways subject-matter experts and marketers can engage their digital audience, like:

• account-based marketing (ABM)
• creating a unique 'expertise index'
• leveraging AI for dynamic website content
• being human and helpful on social media
• doing regular webinars

Links and references:

https://listeninnovategrow.com/5-podcasts-to-help-drive-b2b-startups-and-smes-grow/

https://hingemarketing.com/library/format/webinars

https://hingemarketing.com/blog/story/b2b-social-medias-two-evergreen-rules

https://hingemarketing.com/blog/story/a-b2b-marketers-field-guide-to-webinars-trends-technology-and-tactics-to-get-started-today

Rhondalynn is a an expert on cash flow, pricing value and advisory practices. She is the managing director of businest® and a best-selling author of "Financial Foreplay®" and "On The Shoulder of Giants." Her latest book is entitled, "Pricing Value: The Art of Pricing What Your Accounting Clients Value Most."

On this episode, we cover:

- Rhondalynn's journey around the world to becoming an expert
- Why cash flow is so critical for SMBs
- How time and time sheets are irrelevant to value
- How to uncover client pain points and identify value
- Why it's OK to do things differently
- and much more

Purchase "Pricing Value":
https://pricingvalue.co/

Connect with Rhondalynn: https://www.linkedin.com/in/imagineering/

Jay Harrington is President of Harrington Communications. He is a Lawyer, Author, Consultant, and Coach. Jay helps lawyers become thought leaders and build profitable legal practices. Jay shares many tips, insights, and stories during this podcast to help you grow your law firm and personal brand.

Vinay Bhagat is a successful founder & CEO with experience growing a business to $100 million and 450 employees from the ground up.

Key notes from the interview:

• 55% of B2B buyers rely on reviews
• Research shows a year-over-year decline in trust of marketing-produced content
• There are three responsibilities of leaders: 1) build a solid first team, 2) chart the course and resources, and 3) build the right culture
• Vinay established a cultural framework around TRUTH (Trasparent, respectful, unstoppable, team player, human)

Learn more and connect with Vinay:

https://www.trustradius.com/

https://www.linkedin.com/in/vinaybhagat/

Dr. Tracy Fanara, aka Inspector Planet, is a passionate environmental engineer fighting to extend humanity's time on earth.

With appearances on TV shows such as Mythbusters, Animal Outtakes, and The Weather Channel, she is using her platform to educate people on the inter-connectedness of our environment.

Learn more about Tracy aka Inspector Planet:
https://mote.org/
https://visitbeaches.org/
@inspectorplanet

In this episode, Enoch Sears, AIA, shares his thoughts on becoming a Visible Expert℠ (a recognized and followed industry or  topic subject matter expert). Enoch shares how he became a Visible Expert and how architects can use their visible expertise to get exceptional fulfillment, freedom, and finances.

Andrew created the software category of collaborative work management after founding Wrike in 2006.

In this episode, John and Kelly sit down with Andy Crestodina from Orbit Media Studios to talk about his Visible Expert journey.

We spoke about his annual content marketing conference, Content Jam, as well as his new book Content Chemistry and monthly Wine and Web event he hosts at his office.

Learn how to stand out and make solid social media videos with these 9 steps: https://www.orbitmedia.com/blog/how-to-make-social-media-videos/

Learn more at www.hingemarketing.com

On this episode, Rand shares the ups and downs of his journey to becoming a Visible Expert. He also gives some advice on how marketers can tell better stories, his thoughts on Google's latest move on mobile, and more.

Check out Rand's new company, SparkToro here: https://sparktoro.com/

John Englander believes humanity is faced with three distinct challenges when it comes to climate change:

1. Slow warming by reducing greenhouse gasses

2. Be more resilient to extreme weather

3. Adapt to a new baseline of climate reality

Conservative estimates indicate global sea level will rise 5-10 feet in the next 100 years. Soon we will have to look at coastal real estate as a depreciating asset.

Connect with John Englander:

www.johnenglander.net/

@johnenglander

The expert on being an expert, David C. Baker speaks about what it takes to establish and maintain expertise in the professional services marketplace, how he was inspired by the film, "A Beautiful Mind," what it takes to scale an expertise-based business, and why he chooses to focus on podcasting as a channel to demonstrate his own expertise.

Learn more and connect with David:

https://www.davidcbaker.com/

Twitter: @davidcbaker

Take the Hinge Research Institute Value Pricing Survey:

https://hingemarketing.az1.qualtrics.com/jfe/form/SV_8ldX8Cn42Yx94sR?Collector=HingeSocial

Daniel Burrus shares his journey to becoming a Visible Expert, and offers insight on using analytics to anticipate growth and business challenges before they happen.

He outlined four major implications that adopting an anticipatory model has on a business:

1. Defining & separating trends

2. Innovating with low risk

3. Cultural evolution

4. Avoiding future problems

Get a free hard copy of his book:

http://theaobook.com/

https://www.burrus.com/

@DanielBurrus

To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance:

1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect

Connect with Scott:

https://scottmckain.com/

@scottmckain

On this episode, Scott Brinker joins the show to talk about his journey to becoming a Visible Expert in the marketing technology (MarTech) space. 

Our chat is filled with lessons learned, actionable tips, and visions of where the martech landscape is headed.

To learn more about Scott, check out his website:

https://chiefmartec.com/

“I couldn’t give two sh*ts about experience, I want expertise”

To kick off Season 2, John and Kelly interview Keenan, CEO of A Sales Guy; Keynote Speaker, Forbes Contributor, and Award-Winning Blogger. He is also author of the Best-Selling Sales Book, “Gap Selling."

In this episode, we cover

• Why most salespeople suck
• What is GAP selling?
• The CRM challenge
• Keenan’s 4 favorite words
• And much more…

https://www.asalesguy.com/

Twitter: @Keenan
LinkedIn: https://www.linkedin.com/in/jimkeenan/

In this episode, John and Kelly introduce themselves and talk about each of their backgrounds, what to expect in future episodes, and some of their inspirations.

Connect with John

• https://www.linkedin.com/in/johntyreman/
• https://twitter.com/John_Tyreman
• jtyreman@hingemarketing.com

Connect with Kelly

• https://www.linkedin.com/in/kellyjwaffle/
• https://twitter.com/KellyJWaffle
• kwaffle@hingemarketing.com

Mike's in-depth research into B2B and professional services sales is unparalleled in today's marketplace. On this episode he shares insights into what it takes to develop a culture of sales success, what top sales performers do differently, and what you should do before you dig deep into your sales analytics.

Learn more and connect with Mike:

http://raingroup.com/

https://www.linkedin.com/in/mikeschultz50/

https://echoofhope.org/

Henry shares his story of being broke in college, working in sales intelligence to becoming the founder of a data-centric tech startup success. Henry shares his experience going through multiple mergers & acquisitions, each with their own flavor.

Henry contends that there are two things important to a successful startup — 1) constantly be learning and listening to the business, and 2) search for and hire the best talent.

Learn more and connect with Henry:

discoverorg.com

zoominfo.com