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Pub. DateTitleDuration
09 Aug 2019#124 Confessions of a celebrity hypnotist with Aaron Calvert 00:54:06

In this week's episode of #TheUnconventionalists podcast I sit down with former doctor turned mind reader and hypnotist Aaron Calvert, who traded his stethoscope for the stage. 

 After his grandmother bought him his first magic trick at 8 years old and seeing a comedy hypnotist live on stage for the first time at 15 years old, Aaron was hooked on the ability to create "miracles" in front of an audience.

 But Aaron was shocked to see that most psychological entertainment was used to embarrass people, be it making people on stage strip off their clothes or run around like a chicken...

 So began his journey to find his own path of creating a unique style to "create the best experience possible for the audience", where no one would need to feel embarrassed.

 With sell-out theatre shows, 5-star critically acclaimed reviews and a natural charisma, it wasn’t long before this cheeky northerner started working with #Channel4.

 Aaron, co-wrote "Hello Stranger" in 2016 to redefine the TV dating show genre to give it a much needed shake up.

 Aaron’s unique style of hypnosis, taken from his experience in stage entertainment and working as a doctor, lead to the success of the mammoth hypnotic task to temporarily erase the memories of a couple.

 Since then Aaron has gone on to perform a world first, by hypnotising a group of frequent travellers, 30,000 feet in the air and has performed at sold out shows at the Edinburgh Fringe Festival. 

 Including "Declassified" a live show I personally saw and was blown away by.

 The Telegraph described Aaron as, "jaw-dropping entertainment from a modern day wizard” and I really can’t wait to hear what you got out of our powerful conversation of Aaron’s unconventional path to turning his passion into his profession. 

Enjoy!

Mark x


SHOW NOTES 

Episode show notes: www.theunconventionalists.com/episode/124

Podcast Bootcamp:  www.theunconventionalists.com/podcasting-bootcamp


GET IN TOUCH

Website: www.theunconventionalists.com 

Instagram: www.instagram.com/markleruste 

YouTube: www.youtube.com/markleruste 

Facebook: www.facebook.com/markleruste 

Twitter: www.twitter.com/markleruste 

LinkedIn: www.linkedin.com/in/markleruste 

28 Aug 2019#127 How to come home to who you truly are with Danielle LaPorte01:05:07

In this week's episode of The Unconventionalists, Mark Leruste sits down with Danielle LaPorte, an invited member of Oprah’s SuperSoul 100 who is the bestselling author of The Desire Map, a book that has been translated into 9 languages, evolved into a yearly day planner and journal system, a Top 10 iTunes app, and an international workshop programme with over 500 licensed facilitators in 15+ countries.

Named one of the “Top 100 Websites for Women” by Forbes, millions of visitors go to DanielleLaPorte.com monthly for her daily #Truthbombs and what’s been called “the best place online for kickass spirituality.” Entrepreneur magazine calls Danielle, “equal parts poet and entrepreneurial badass… edgy, contrarian... loving and inspired" and USA 2020 Presidential Candidate Marianne Williamson said that, “Danielle is a bright light in the modern priestesshood.”

This is a powerful conversation about truth telling, coming home to who we truly are and overcoming our darkest moments in life.

SHOW NOTES

Episode show notes: www.theunconventionalists.com/episode/126

Podcast Bootcamp:  www.theunconventionalists.com/podcasting-bootcamp


GET IN TOUCH

Website: www.theunconventionalists.com

Instagram: www.instagram.com/markleruste

YouTube: www.youtube.com/markleruste

Facebook: www.facebook.com/markleruste

Twitter: www.twitter.com/markleruste

LinkedIn: www.linkedin.com/in/markleruste

29 Dec 2019#137 Why so many of us don’t achieve our goals and how to change that with Daniel Folk00:47:11

Always making resolutions that never stick? Want to make 2020 truly remarkable? Here’s how. Mark Leruste interviews Daniel Folk about why it’s so hard to achieve your goals, how coaching can transform your life and why accountability is so important PLUS: a challenge…

Shownotes:

www.theunconventionalists.com/episode/137

Support The Unconventionalists:
This week’s episode of The Unconventionalists podcast was brought to you by:

06 Aug 2019#123 The power of partnerships with Fran Boorman01:03:17

Today’s guest is Fran Boorman, Co-Founder and CEO of Goal 17, an award winning mission driven business, who believes there isn’t a problem a partnership can’t fix. 

After an unlikely meeting with Keith Mabbutt, an ex-footballer and founder of The Street Soccer Foundation, Fran and Keith decided to partner up and create Goal 17 to put an end to youth homelessness through the power of football. 

Turns out, business for good, is good for business. 

That’s right, weeks after launching Goal 17, the company won one of Dragon Den’s Theo Paphitis' SBS Business awards, beating 370,000 other entries. 

But the awards didn’t stop there. 

After just five months old, Goal 17 went on to be recognised as having the number one sport mentoring programme in the UK, winning at the prestigious National Mentoring Awards. 

What’s even crazier, is that Goal 17, through the Street Soccer Foundation, have managed to partner up with a series of Premiere League football clubs, including West Ham United FC and Liverpool FC, to tackle youth homelessness and provide companies with a pioneering mentoring programme for their employees. 

The impact of their work is remarkable and I dare you to watch their intro video and not get emotional. Seriously, good luck with that… 

Oh, and following her recent social media campaign, #PurposeOverPouts, calling out influencers to use their reach to make a positive difference, Fran was named the UKs number one Influencer by Global Woman. 

This is an incredible story of hope, perseverance and a powerful reminder of why no impact is an island. 

I hope you enjoy this very special interview and I can’t wait to hear what you got out of this week’s episode of #TheUnconventionalists podcast! 

PS: Fun fact - the name Goal 17 is inspired by the United Nations’ Goals for Sustainable Development. The 17th goal is about creating partnerships and collaborations for effective positive change which according to Fran’s website, embodies Goal 17's mission.

Enjoy!

Mark


SHOW NOTES 

www.theunconventionalists.com/episode/123

Podcast Bootcamp:  www.theunconventionalists.com/podcasting-bootcamp


GET IN TOUCH

Website: www.theunconventionalists.com 

Instagram: www.instagram.com/markleruste 

YouTube: www.youtube.com/markleruste 

Facebook: www.facebook.com/markleruste 

Twitter: www.twitter.com/markleruste 

LinkedIn: www.linkedin.com/in/markleruste 


15 Nov 2020#142 Losing millions, overcoming depression and writing game changing books with Mike Michalowicz00:33:35

Mike Michalowicz is an entrepreneur who by his 35th birthday became a self-made cash millionaire after selling two multi-million businesses, before losing it all trying to become an angel investor.

When Mike announced to his family that they were financially wiped out, his daughter ran upstairs and offered to give her piggy bank to support the family, tears came running down his face.

That was the most humbling moment for Mike as he realised he simply couldn’t ignore the biggest problems he had avoided up until now.

After some serious business soul searching while going through functional depression and getting over his financial heart attack, he made the commitment to dig his head out of the sand and help fix the entrepreneurial problems he experienced and realised he knew very little about.

That’s when he asked himself if he had all the money in the world, what would he most like to do? And if he had no money in the world (which he did) what would he want to do to generate income. The crossroad answer became clear: become an author.

It was a crazy dream, but thirteen years later, Mike is a best selling small business author of six books (Surge, Toilet Paper Entrepreneur, Pumpkin Plan, Profit Firsts, Clockwork and Fix This Next) and is on a mission to eradicate entrepreneurial poverty.

He’s also a former Wall Street Journal small business columnist and business makeover specialist on MSNBC.

Today Mike is passionate about making the complex entrepreneurial problems simple, and as a shareholder of four companies, he uses his companies to further the teaching of his books and uses them as guinea pigs for future book ideas.

Mark


IN THIS WEEK’S EPISODE YOU’LL LEARN

  1. Why the greatest connector is being yourself
  2. Why the right size business will find you
  3. Why everyone is judging everyone (especially you)
  4. Why your ego will kill your business

SHOWNOTES:

  • www.theunconventionalists.com/episode/142


This week’s episode was brought to you by:

Launch A Successful Podcast From Scratch (Online Masterclass):  https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.

28 Jan 2021#146 Why we need to build a more equal world for all with Vanessa Belleau01:04:54

When George Floyd was killed in 8min and 46 seconds on May 25th, 2020 by a Minneapolis police officer in the middle of the streets, which was captured on camera by bystanders, the world broke out with shock and anger.

What followed was a social media storm to attempt to raise awareness yet again on the historical and systematic racism across not just America, but across the world. While well-intended individuals and businesses decided to post a black image on their social media feeds in protest and use hashtags to raise awareness, much more was needed to address the bigger issue at heart.

Someone decided to continue to focus on solutions by providing even more support and direction to people and companies.

Her name is Vanessa Belleau.

Vanessa Belleau, a French Caribbean native who has called London her home for the past sixteen years, is the Founder of High Fifteen ltd, delivering future-proofing Insights and diverse strategies to businesses along with executive coaching to individuals.

Thanks to her honest & vulnerable approach, joyful nature and her "#TeamTooMuch" personality, Vanessa is an in-demand Diversity, Inclusion and Belonging consultant for SMEs and major brands such as Levi's, LVMH Group and Gymshark.

So when I had an opportunity to sit down with Vanessa to talk about race and why we can all do a little bit better to narrow the equality gap, I was both moved and touched by her personal stories and grateful for her insights and tips on how to navigate the conversation about race.

As always, if you enjoyed today's episode please share it with one friend or colleague who needs to hear this conversation.

Alone we may struggle but together we can change the world. And as always it starts with having the conversations we need to have and act with intent to create a more equal world for all.

Mark

Shownotes:

www.theunconventionalists.com

High Fifteen: www.highfifteen.com

Vanessa Belleau: https://www.linkedin.com/company/high-fifteen-ltd/ 

This week’s episode was brought to you by:

05 Sep 2019#128 Why we are innately wild, connected and empowered with Tony Riddle01:13:05

"We can’t all live in nature but that doesn’t mean we can’t all live naturally." - Tony RIddle

On this week’s episode of The Unconventionalists podcast I sit down with my friend and brother from another mover, Tony Riddle, who on Sunday 1st September, 2019 kicked off his epic challenge to run 30 miles every day for 30 days, barefoot.

That’s right, Tony will run the length of Britain with a pair of butt naked feet, interviewing experts and influencers along the way to raise awareness for sustainability and climate change.

You might recognise Tony from a previous episode of The Unconventionalists podcast (ep #40), which was the very first podcast interview Tony ever did!

Back then, Tony had two daughters, was training individuals people in his Camden movement studio, ran a few weekend retreats and barely had an online presence.

Since then Tony has had another daughter and is now expecting a baby boy. He’s trained former World Champion British boxer David Haye and has been invited to give talks around Europe at festivals and corporate workplaces. He’s become good friends with The Happy Pears and Jasmine Hemsley, and was also featured on Dr Rangan Chatterjee’s podcast Feel Better, Live More (ep 71) and recently was invited on the epic Rich Roll podcast (ep 463) giving spreading his message to a global audience.

Needless to say that Tony was catapulted into the spotlight for all the right reasons.

In fact, when Tony and I sat down for this week’s interview just before he set off for his epic challenge, Tony had 21,300 followers on Instagram.

By the time we published this episode, Tony had over 33,000 followers.

This is an incredible and powerful conversation about how you can achieve so much more than you think by pushing yourself out of your comfort zone and putting out a big crazy dream into the world to go after it.

It’s also a much needed reminder as to why we are all innately wild, connected and empowered.

We talked about how Tony managed to grow an organic and true following online (and what you can learn from his experience too), how Tony is getting mentally prepared for his biggest challenge to date, and of course, how Tony ended up being invited on one of the world’s most popular podcast show.

As always I’d love to hear what you thought of this exclusive interview, so please get in touch on social media by tagging me @markleruste and Tony, aka @thenaturallifestylist.

And remember, you are not alone!

Enjoy,

Mark


SHOWNOTES

“How To Launch A Podcast” one-day bootcamp (get 10% off by using the discount code “podcasttribe” when you check out): www.theunconventionalists.com/podcasting-bootcamp

Full episode show notes: www.theunconventionalists.com/episode/128


GET IN TOUCH

Website: www.theunconventionalists.com

Instagram: www.instagram.com/markleruste

YouTube: www.youtube.com/markleruste

Facebook: www.facebook.com/markleruste

Twitter: www.twitter.com/markleruste

LinkedIn: www.linkedin.com/in/markleruste

06 Jun 2019#121 How to live a more meaningful life with Colin Wright01:09:27

This week's guest is Colin Wright, the original minimalist who ditched his 6-figure salary, sold all his possessions to spend 7 years living out of a carry-on suitcase, letting his blog readers vote every 4 months which country he should go move to next.

It's a powerful conversation that will challenge the way you see the world, as we went deep into what it means to create a life that is true for you. 

Jim Carrey once said “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it's not the answer." And I couldn't think of a better guest than Colin Wright to talk about the importance of forming meaningful relationships why doing work you love doesn't have to be in 30 years from now, why we shouldn't fear death and why we should all be questioning the value of material possessions.

It's an episode you won't want to miss!

If you're not familiar with Colin Wright, he's a published author, traveler and the founder of Exile Lifestyle and more importantly, is the man who inspired not just the founders of The Minimalists, the duo behind Netflix hit "Minimalism", to get started, but a movement of minimalists around the globe.

What I enjoyed most about our conversation is that Colin reminds us that what is celebrated by society as normal doesn’t have to mean it’s your norm. 

If you still remember Brad Pitt's character Tyler Durden saying in Fight Club that "Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need (to impress people we don't like", well, you're going to love this week's episode!

Enjoy and I can't wait to hear what you got out of today's inspiring interview!

Mark x

SHOW NOTES

www.theunconventionalists.com/episode/121

GET IN TOUCH

Website: www.theunconventionalists.com
Instagram: www.instagram.com/markleruste
YouTube: www.youtube.com/markleruste
Facebook: www.facebook.com/markleruste
Twitter: www.twitter.com/markleruste
LinkedIn: www.linkedin.com/in/markleruste

01 May 2021#154 What the business leader learnt from the stripper with Paulina Tenner00:57:47

Paulina is an entrepreneur, angel investor, TEDx speaker and a founder of GrantTree whose new book “Laid Bare: what the business leader learnt from the stripper” describing leadership lessons she learnt as a burlesque dancer" is making waves.

Since 2010 her team has grown organically from 2 to 50 and raised over £200M for more than 600 technology startups and scaleups (while also moonlighting as a burlesque dancer) and operate an open culture company which pioneered a self set salary scheme in the UK.


Shownotes:

Join the movement www.theunconventionalists.com/newsletter

Learn more at paulinatenner.com and follow Paulina on social media @paulinatenner.


This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message


19 Jan 2020#140 How refugees can change the world if you give them a chance with Leticia Galdón00:47:02

What’s it like to have the lives of refugees in your hands aged just 20? Mark Leruste interviews Leti Galdón Co-Founder of social startup PAZ about how her early experience finding lost refugees convinced her that empathy is the key to bringing refugees and business together to solve new problems.


Shownotes:

www.theunconventionalists.com/episode/140


This week’s episode was brought to you by:

●           Vivo Life: http://bit.ly/2LnXa74 - Use code "mark" to get 10% off your first order

●           Launch A Successful Podcast From Scratch (Online Masterclass):  https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.

14 Aug 2019#125 How to live out loud (even as an introvert) with Rona Steinberg01:04:44

In this week's episode of The Unconventionalists podcast I sit down with Rona Steinberg, author of the new book "Live Out Loud: A Masterclass in Being Yourself" to talk about the gifts of owning fully who you are, no matter how loud or quiet you may be.

In a world that is constantly making us feel that we're either too much, or not enough, that we must stay silent, be as beige as possible and behave, this week's conversation is a refreshing reminder of why being you, no matter who you are, is the best formula to living a fulfilling life.

Filled with stories and lessons from her unconventional career path (she ditched a career in law to become a coach!), Rona breaks down some of the reasons why we find it so hard to be ourselves, even though we're dying to let go of the masks we carry around, and explains what we can do to live a life according to our own terms. Rona is a certified life coach and public-speaking trainer, helping others to express themselves in a way that feels right to them. Whilst she has now found her true purpose in life, her journey has not been without its struggles and challenges. Through a series of different career choices, including success as a film and TV lawyer, she eventually found her way to the world of coaching.

As you'll hear in our interview, far removed from the cool, intellectual space of the law, coaching initially seemed like a foreign land, with its emphasis on feelings and emotions, heart and intuition. Yet despite the noisy objections in her head, Rona's heart told her something different.

On a truly fundamental level she felt that she had finally come home. She began to feel more herself, more self-expressed, more joyfully Out Loud.

I hope you enjoy this powerful conversation!

If you do, make sure to let me know on social media by tagging me @markleruste.

I can't wait to hear what you got out ouf this week's episode of The Unconventionalists podcast.

To your impact!

Mark x

SHOW NOTES 

Episode show notes: www.theunconventionalists.com/episode/125

Podcast Bootcamp:  www.theunconventionalists.com/podcasting-bootcamp


GET IN TOUCH

Website: www.theunconventionalists.com 

Instagram: www.instagram.com/markleruste 

YouTube: www.youtube.com/markleruste 

Facebook: www.facebook.com/markleruste 

Twitter: www.twitter.com/markleruste 

LinkedIn: www.linkedin.com/in/markleruste

15 Dec 2019#135 The life-changing magic of telling your story with Gian Power00:53:10

Mark Leruste interviews founder of TLC Lions Gian Power about how the murder of his father inspired his mission to bring more emotion to the workplace through storytelling. Gian explains how meditation and podcasting changed his life, and how they can change yours.

Shownotes:
www.theunconventionalists.com/episode/135

Support The Unconventionalists:
This week’s episode of The Unconventionalists podcast was brought to you by:

02 Feb 2023#166 Glow In The Dark: The book that broke the internet with Mark Leruste00:25:50

In this week's special episode of The Unconventionalsits podcast, Mark Leruste dives into the entire journey behind how his new book, "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) launched as a Top 10 Bestseller on Amazon in three different categories. 

As you will learn, it was the best of launches and it was the worst of launches...


Resources:

👉 Order your copy of Glow in the Dark today: https://amzn.to/3Vg51Vd

Shownotes:

Corrections: 

In this week's episode Mark forgot to mention that one of the reasons Amazon UK may have crashed on launch day is that Mark offered some exclusive bonuses to anyone who bought his book on launch date, depending on how many copies people bought they would unlock various prizes and bonuses. This meant that people sometimes bought 10, 20 or 30 copies at a time. Which may have contributed to Amazon UK panicking and thinking the increase in purchases were down to bots trying to bring the website down...

Also, Mark mentioned "Ben Keene" attending his official book launch, but he actually meant "Ben Coomber"! The correct link to Ben Coomber's new book is included in the show notes above.

20 Mar 2022#161 What the hell is 'Impostor Syndrome' anyway? with Dr Valerie Young01:00:41

In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with Dr Valerie Young, the co-founder of The Impostor Syndrome Institute and best-selling author of "The Secret Thoughts of Successful Women" to find out what impostor syndrome really is, how to know if you have it (or not) and what to do about it to stop playing small.

It’s a powerful conversation that we hope will be as much of a game changer to you as it was for us.

It turns out that 84% of us experience impostor feelings, so ignore this episode at your own risk! 

As always we can’t wait to hear what you got out of today’s conversation, so please get in touch @markleruste and let us know!

Be true, be brave, be kind and let it rip.

Mark

IN THIS WEEK’S EPISODE YOU’LL LEARN

  • What impostor syndrome is (and isn’t)
  • How to keep showing up despite how you feel
  • How to make the difference between healthy doubts and impostor feelings
  • Why your feelings are the last thing to change (and why that is good news)
  • And powerful tools you can use to keep the impostor wolves at bay


THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:

  • Become The Spotlight (www.becomethespotlight.com): Discover your Profile Score and improve your ability to impact the world with your message


SHOWNOTES

04 Apr 2023#167 Grow the f*ck up with Sarah Knight00:53:09

In this week's special episode of The Unconventionalsits podcast, Mark Leruste sits down with global best-selling author Sarah Knight whose books have sold more than 3 million copies worldwide and her TEDx talk has been watched more than 10 million times! Her new book "Grow the F*ck Up: How to be an adult and get treated like one" is officially out today and in today's juicy episode, Sarah talks about why this book is the book we've all been waiting for.


Resources:

👉 Order your copy of Glow in the Dark today: ⁠https://amzn.to/3Vg51Vd⁠


Shownotes:


18 Apr 2019#119 How to better lead and serve with Ash Alexander-Cooper OBE01:02:29

When it comes down to startups, organisations and businesses, it's great to have a set of values and a mission statement, right? 

Especially when you actually believe in them and live by them.

Problem is, the vast majority of organisations today still use these vital ingredients as mere condiments, and this negatively impacts team moral and overall performance. 

But what if I told you that the secret to fixing this and becoming the best leader you can be, and install a winning culture in your workplace was to learn from someone who put his neck on the line for his men and woman and got shot. Literally. 

Well, today's very special guest on the show is Ash Alexander-Cooper OBE, a former Specialist Military Unit Colonel in the British Armed Forces who served the British Army for 22 years and who spent 82 months deployed on operations in complex and hostile environments (including Central Asia, the Middle East, Northern Ireland and the Balkans). 

On top of all of that, Ash was a senior special advisor to the Afghan Ministry of Interior between 2011 and 2014 and directed command and control of Afghan and coalition elements during high profile terrorist incidents.

He also served as NATO’s Special Operations Component Command, where he oversaw the complex drawdown of coalition forces in 2014. 

Needless to say, when it comes down to complex and hostile situations, and getting people to work together, Ash is the man for the situation.

As you'll hear in today's powerful conversation, Ash and his troops were ambushed in 2003 in Iraq, leaving him in a unique and dangerous situation that hopefully only a few people in the world will ever have to experience.

As a former elite athlete representing Team GB and a man leading woman and men into battle, this is one of the most inspiring conversations you'll hear on what it takes to build adaptable and high performing teams through compassionate and mission-driven leadership.

As always I'd love to hear your thoughts so make sure to tag me @markleruste and Ash @ashalexcooper over on Instagram or any social media platform of your choice.

Until then, it is a great honour and privilege to introduce you the one and only Ash Alexander-Cooper OBE!

To your impact,

Mark

SHOW NOTES

www.theunconventionalists.com/episode/119

GET IN TOUCH

Website: www.theunconventionalists.com
Instagram: www.instagram.com/markleruste
YouTube: www.youtube.com/markleruste
Facebook: www.facebook.com/markleruste
Twitter: www.twitter.com/markleruste
LinkedIn: www.linkedin.com/in/markleruste

04 Feb 2021#147 The role of soul in business with Duke Stump01:04:20

Duke Stump's goal is to obsolete Harvard Business School. As an economics major playing hockey at Vermont University who loved philosophy and nature, Duke was learning all about business. But at the same time he's watching Ben & Jerry's down the road dismantle everything he's learning in the classroom about what it means to be in business. 

Through compassion, vulnerability, courage and honesty, Duke believes in challenging the status quo and daring to play in completely different jet streams. Today, Duke loves building bonfires with soul: powerful, emotionally charged brands that stand for something meaningful in the world.

Recently cited by Forbes as one of the top 50 Game-Changing CMO’s, Duke has spent the last 30+ years helping to build iconic global brands (NIKE, Seventh Generation, lululemon). In addition, he has served in BOD and mentor roles with The Biomimicry Institute, 21c Hotels, Unreasonable Group, Healthy Child Healthy World and Love Your Brain.

A lover of nature, slow food, horsemanship and yoga, Duke and his family live on a small ranch in idyllic Ojai, CA along with horses, dogs, cats and chickens.

This is a powerful conversation about embracing change, the unknown and being open to what may be. Especially when it's scary.

Enjoy this powerful conversation!

@markleruste

Shownotes:

Bonfire With Soul: www.bonfirewithsoul.com 

No F*cks Given podcast with Sarah Knight: www.link.chtbl.com/uaXD3gld

This week’s episode was brought to you by:

07 Dec 2022Bonus: Glow in the Dark - A sneak preview00:11:30

Mark's new book "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) is officially coming out tomorrow on December 8th, 2022 🎉 🎁 📕

Here is a sneak preview of tomorrow's special "behind the scenes" episode and how you can help Mark launch his book with a bang!

If you would like to help Mark's new book "Glow in the Dark" hit the #1 best-sellers list listen to today's special episode, set a reminder on your phone for 12pm GMT on December 8th, 2022 and head over to https://www.glowinthedarkbook.com to order your copy (or copies) on Amazon.co.uk.

Thank you so much for your support! 🙏 

Resources:

👉 https://www.glowinthedarkbook.com

25 Oct 2020#141 How to get booked and paid to speak with Grant Baldwin00:42:37

Today's guest on The Unconventionalists podcast is Grant Baldwin, creator of The Speaker Lab and author of The Successful Speaker who generated $2million in speaker fees as a professional public speaker.  

Grant and his team are on a mission to empower thousands of speakers around the world to get booked and paid to speak, be it on stages or online.  

In this first special episode of "In Between Seasons", we dive into the most common mistakes budding speakers make when trying to land speaking gigs.  

We also dive into the reality of growing a business from scratch and how that feeling of feast and famine never really goes away, no matter how big your company gets.  

Grant shares some personal anecdotes and opens up about the reality of being in the business of speaking as well as shares his biggest wish for everyone listening.

If you're looking for tips and help on how to find, book and get paid to speak, this episode is for you.  

As always I'd love to hear your biggest takeaway and any follow up questions you might have.

I can't wait to read them!

To your impact,

Mark

-Founder & CEO at The Unconventionalists


Shownotes:

www.theunconventionalists.com/episode/141


This week’s episode was brought to you by:

●           Launch A Successful Podcast From Scratch (Online Masterclass):  https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.

22 Jun 2021#158 How to reach one million views with a TEDx talk00:49:17

On the 22nd April 2017, Mark Leruste stepped on the stage at the TEDxCardiff sold out event to deliver his talk, "What they don't tell you about entrepreneurship." Today Mark's talk has hit one million views, but the road to get there was filled with ups and downs, trials and tribulations. 

This special episode of The Unconventionalists podcast is the definitive account of how Mark went from being down and depressed in 2009 with a dream to one day inspire others, to delivering the most watched TEDxCardiff talk of all time.


Shownotes:


This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
30 Sep 2019#130 How to create a life you love with Charlotte Pearce01:08:46

Today is International Podcast Day™ and I couldn't be happier to finish off season 13 of The Unconventionalists podcast on this special day by sharing this powerful conversation with Charlotte Pearce, Founder and CEO of Inkpact.

Why? Because a common mistake most aspiring and newbie entrepreneurs make all the time is wasting time spending a ton of money building expensive, complicated and time consuming tech (websites, apps, algorithms, etc) to prove and validate their business idea.

As if the only way to make a business idea work was to make it big from the get go, when in reality, the opposite is true.

As you’ll hear in today’s inspiring episode, if you want to prove and validate a business idea and grow it over time you do it by doing the unscalable first.

Only then do you leverage technology to grow and expand your impact.

This is one the conversations I hope my daughter will hear one day when she grows up. Because as you’ll quickly learn from listening to Charlotte Pearce, she is all kinds of amazing and inspiring.

In this week’s episode she shares her story of how she took a great idea that involved a lot of manual labour and managed to scale it through smart technology, enabling people around the world to create a life they love.

Charlotte also doesn’t hold back from talking about the ups and downs of starting and growing a business you love. Including the awkward and painful process of firing people.

Plug in your headphones, and get ready to be inspired to action!

Make sure to tag me @markleruste over on social media to let me know what were some of your favourite nuggets from today’s interview.

Can’t wait to read your words!

To your impact,

Mark


SHOWNOTES:

Online Video Course on How To Launch A Successful Podcast: www.theunconventionalists.com/podcasting-bootcamp

Full episode show notes: www.theunconventionalists.com/episode/130

30 Apr 2021#153 How to grow your business with a podcast and have more impact with Lynsay Gould00:46:37

If you're ready to grow your business with a podcast and have more impact, you're going to love today's conversation with Lynsay Gould, a podcasting & business coach and creator of the Podcasting for Business Awards.


Shownotes:

Join the movement www.theunconventionalists.com/newsletter

Learn more at lynsayanne.com and follow Lynsay on social media @lynsayannegould


This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
17 May 2023#168 Did Glow in the Dark win a Business Book Award...?00:27:53

Last night Mark Leruste attended the official Business Book Awards 2023 Gala Dinner in London, as his book Glow in the Dark was Shortlisted for a Business Book Award under the “Business Self-Development Book” category.

 

Hundreds of authors had submitted their non-fiction business books to be considered for the competition but in the end, only a hundred authors were shortlisted for a chance to win gold.

 

From panic renting a last-minute tuxedo to forgetting his potential acceptance speech at home, in this is special episode Mark breaks down the 24hrs around the event and why even though he wasn’t able to share his acceptance speech he wanted to share it with you today.

 

Resources:

👉 Order your copy of Glow in the Dark today: ⁠⁠https://amzn.to/3Vg51Vd⁠⁠


Shownotes:


08 Jan 2021#144 Ditch your New Year's Resolutions in 2021 and do this one thing instead (+ Podcasting For Business Awards special announcement!) 00:13:23

If you want to look back at 2020 with gratitude,  if you want to make the most of 2021 and if you're tired of coming up with New Year's Resolutions that you'll never stick to, this episode will blow your mind. Plus you'll hear a (very) special announcement...

Happy New Year! Kicking off the year with a special episode sharing some good news :) The Unconventionalists podcast has been nominated as a finalist for "Best Interview Podcast" at the Podcasting for Business Awards 2021. Honoured and grateful, keep your fingers crossed that we bring the Golden Mic home!

Although the "Best Interview Podcast" category is closed to public voting, you can still support the show by voting for the "Audience Award" category. But hurry, voting is open until the 11th January 2021. Cast your vote over here: www.lynsayanne.com/pfbawards

12 Jan 2020#139 Three questions to bring meaning to your life with David Baker01:18:31

These three questions may change your life. Mark Leruste interviews The Unconventionalists podcast veteran David Baker about why vulnerability, emotional intelligence, honesty and community are key tools for the future of work and life.

Shownotes:

www.theunconventionalists.com/episode/139


This week’s episode was brought to you by:

16 May 2022#163 From homeless to award-winning CEO: the inspiring true story of JeVon McCormick00:59:30

In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with JeVon McCormick to talk about his incredible but true story of going from being abused, neglected and homeless as a child to becoming the award-winning CEO of a multi-million dollar publishing company that was recently ranked the #1 Top Company Culture in America by Entrepreneur Magazine.

As always I can’t wait to hear what you got out of today’s conversation, so please get in touch and let me know!

Be true, be brave, be kind and let it rip.

Mark


Warning: This episode contains curse words, explicit language, descriptions of abuse and triggers that may cause a traumatised person to relive a past experience, especially related to abuse or sexual assault. Viewers discretion is advised.


IN THIS WEEK’S EPISODE YOU WILL LEARN

  • Why JeVon stopped editing himself after the murder of George Floyd and why he stopped trying to fit in the playbook of corporate America   
  • How you can take all the stories that you are ashamed about and turn them into an inspiring message  
  • Why there’s always positivity you can take away from any situation, no matter how dramatic or tragic that event may be
  • And why embracing the fact that not everyone is going to like you is the most freeing feeling in the world


THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:

  • Become The Spotlight (www.becomethespotlight.com): Discover your Profile Score and improve your ability to impact the world with your message


SHOWNOTES

15 Jan 2024#170 Daniel Costa Gil - Against all odds: A tale of loss, love, and Resilience01:51:46

In this profoundly moving episode of The Unconventionalists podcast, Mark Leruste sits down with Daniel Costa Gil, a man whose life story embodies the very essence of human resilience and hope. Born as the youngest of four brothers in South Africa, our guest this week is the sole survivor of a family that faced an unimaginable cascade of tragedies. From the heart-wrenching loss of his parents and siblings to facing life's harshest challenges alone, his journey is a testament to the indomitable human spirit. In an intimate conversation, Daniel shares for the first time the harrowing details of his childhood - marked by the sudden loss of his father, a renowned psychologist, to suicide and the devastating struggles of his mother, a dedicated doctor who through a series of tragic events, found herself in a situation that led her to her darkest hour. The episode takes a deep dive into the fateful day that changed everything, when a crisis led to an unimaginable family tragedy that would forever change the course of Daniel's life. Yet, amidst this backdrop of sorrow and loss, Daniel's story is not one of despair. It's a narrative of incredible strength, love, and an unyielding belief in the possibility of a brighter tomorrow. He opens up about the challenges of overcoming the complex emotions surrounding his mother's actions on November 13th, 1998, and the heartbreak of losing his last remaining brother during the global pandemic. His message is clear and powerful: Life happens for us, not to us. In this episode, Daniel eloquently shares how he transformed his pain into his purpose, helping others navigate their journeys of grief, guilt and shame into transforming into their authentic self and expression. When shit hits the fan and your world turns upside down, Daniel is the man you call. Join us for a life-changing episode that's more than just a story - it's an exploration of the depths of grief and the heights of human resilience. It's a reminder that even in our darkest moments, there is a light of hope that never goes out. Daniel Costa Gil (www.danielcostgil.com) is a graduate of my Own Your Story programme. If you'd like to find out more how you can go through the same life-changing experience and turn your story into a powerful asset that gets noticed, raises your profile and inspires others, visit www.storycast.co.


SPONSORS


This week’s episode of The Unconventionalists podcast was brought to you by:



GET IN TOUCH WITH MARK


24 Feb 2021#148 How to lead with love with Jadah Sellner00:58:27

Jadah Sellner is the founder of several companies including the company she sold in 2016, Simple Green Smoothies, which generated over $1 million and 1 million followers in the first two years.

Today Jadah is a bestselling author, business mentor, TEDx speaker, and host of the Lead with Love® Podcast.

She’s been featured in O: The Oprah Magazine, Forbes, The Wall Street Journal, CBS’s The Doctors TV, and on the cover of Women’s World.

As an advisor to founders and mission-driven companies, Jadah provides the strategic roadmap you need to execute your vision and grow your business to the next level without sacrificing what matters most to you.

This is a powerful conversation about turning adversity into an opportunity and how breaking all conventional marketing rules enabled Jadah and her co-founder to build a massively engaged community online.

Enjoy this powerful conversation!

Mark


Shownotes:

www.theunconventionalists.com/episode/148

Learn more at JadahSellner.com and follow on social media @jadahsellner


This week’s episode was brought to you by:

16 Oct 2020(special Announcement) Introducing 'In Between Seasons'00:20:54

In today’s special episode of The Unconventionalists podcast, host Mark Leruste shares an exciting announcement of a new limited season of the show being launched entitled “In Between Seasons”. 

Mark will be sitting down with inspiring guests from around the world to tackle some of the biggest challenges and questions entrepreneurs and business leaders are facing in today's new world, to put themselves and their message out there.

From the fear of exposure, to the need of being seen, get ready for an exciting line up of world-class guests.

Mark also shares a personal anecdote of a hard lesson learned and why we are all in this together, learning as we go along.

As always, if you enjoyed today's episode please make sure to tag Mark @markleruste on your social media posts as well as get in touch www.theunconventionalists.com/contact.

Enjoy the show!

Team Impact

Shownotes:


This week’s episode was brought to you by:

●           Launch A Successful Podcast From Scratch (Online Masterclass):  https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.

30 Nov 2020#143 How to hype yourself with Lucy Werner00:56:23

Unlike TV advertising, PR is suitable for everybody and you don’t need a huge budget to be able to execute it. But unlike what social media gurus would have you believe, there’s a whole bunch of work you need to do before you should put yourself out there. That’s where Lucy Werner comes in.

Lucy Werner is the founder of The Wern, an award-winning communications consultancy for startups, entrepreneurs and independents and is the author of the book: “Hype Yourself: A non-nonsense PR toolkit for small businesses”.

“You don’t need another self-help book for your business, you need a hype-yourself book.” - Lucy Werner

Lucy launched her business The Wern in 2015 after being completely disillusioned by how traditional agencies weren’t servicing the independents in the way they needed.

As you will hear in this week’s powerful conversation, Lucy went from making only £500 in her first month, being worried how she would pay her bills, to making £10,000 on her third month, building a team and eventually winning the FSB Micro-Business Award.

After trying to read books on PR and realising that the vast majority of the books out there were written by mostly ex journalist men turned PR consultants, she thought there was a gap in the market for a good book written by woman with an extensive background in PR. Hype Yourself was launched and a #HypeYourself revolution was born.

The Wern’s creative director, Hadrien Chatelet also happens to be the Co-Founder of Lucy’s children. So naturally we got into juicy topics such as what is it really like to run a business with your partner. 

In this episode you will learn:

  • What it takes to write a ground breaking bingeable book
  • The difference between selling and sharing
  • How to build connections and bridges with your audience from day one
  • The most important question you must ask yourself before investing in doing any PR
  • Challenges and rewards of running a business as a parent
  • How to become more visible in your industry
  • The importance of branding and why you should care

All the links mentioned in this week's episode as well as all the show notes can be found over at https://theunconventionalists.com/episode143

As always I'd love to hear your biggest takeaway and any follow up questions you might have after listening to our powerful conversation, so please tag me @markleruste or drop me a DM.

I can't wait to hear from you,

Mark

09 Apr 2020Bonus Episode: State of the Union 2020 with Mark Leruste00:53:04

This special bonus episode of The Unconventionalists podcast was recorded a month ago, just before the Coronavirus outbreak in the UK. I hesitated to release it since the world has changed so much since then. But then again, I realised that this episode was a celebration of all that you helped me achieve in 2019-2020. That's right, in this special bonus episode I share with you the the ups and downs of what has turned out to be quite the year thanks to your incredible help and support. Thank you, Mark x

17 Nov 2021#159 How to stop procrastinating and start inspiring with Georgina Vestey00:46:37

In 1976 the film Rocky was nominated for 10 Academy Awards and won three, including best picture, making its writer and lead role, Sylvester Stallone, a star.

It also went on to become the highest-grossing movie of the year.

Now there's a reason why Rocky stole the show...we LOVE a good story!

Especially a story involving an underdog who against all odds finds a way to win the day.

Who despite all their fears, doubts and everyone second guessing them along the way, manages to push through adversity, overcome challenges and come out swinging, punching way above their weight.

Georgie, just like Rocky, was an underdog.

As a one woman-band independent podcaster, Georgie Vestey had little to no chance to get nominated let alone win the most prestigious podcasting award in the country.

And yet, Georgie's podcast "Dead Honest" ended up being nominated for "Best Interview Podcast" at the British Podcast Awards 2021 and was up against media juggernauts including Channel 4 and The Guardian, all fighting for gold.

Well, just like Rocky, Georgie shocked the world and came out with her hand raised.

But she didn't stop there...

Today Georgie was announced as the winner of a prestigous European Lovie Awards, a ceremony celebrating the best of European internet, which is a pretty big deal.

The crazy thing is, Georgie almost never pressed published on her podcast.

This is the story of how a perfectionist procrastinator became an award-winning podcaster and inspired thousands of independent podcasts to keep fighting the good fight.

No matter what your goals are, I hope that you get inspired by my conversation with Georgie to get started on your journey to impact too.

I can't wait to hear what you got out of it over on social media @markleruste or over on www.theunconventionalists.com !

Be brave, be true, be kind and let it rip.

Mark


Shownotes:

This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
10 Mar 2022#160 How to live an intentional life (+ book update!) with Mark Leruste00:17:46

In this week's special episode of The Unconventionalists podcast, Mark leruste breaks down the process of writing his book and shares why pursuing a path of meaning starts by creating a more intentional life plan.

IN THIS WEEK’S EPISODE YOU’LL LEARN

  • What Mark’s been up to over the last four months
  • The long journey to getting a traditional publishing book deal
  • Why writing your Eulogy isn’t as gloomy as it sounds
  • And what to expect in the upcoming special limited series of The Unconventionalists


THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:

  • Become The Spotlight (www.becomethespotlight.com): Discover your Profile Score and improve your ability to impact the world with your message


SHOWNOTES

13 Jul 2019#122 Lessons learned from hosting The Unconventionalists podcast for four years with Mark Leruste00:25:45

Four years ago to the day the very first episode of The Unconventionalists® podcast went live on iTunes. What started as a passion project on the side of my full time job quickly became something much, much bigger.

To date, 110 thought leaders, entrepreneurs, disrupters and innovators have come on the show to share their inspiring stories and the lessons learned from both their failures and successes.

From recording interviews over Skype on my couch to broadcasting a web TV show from our pop-up studio in Camden, The Unconventionalists®'s mission has always remained constant: to broadcast inspiring conversations that change people's lives.

As you'll hear in today's special episode, there's been a lot of changes in the last few months, and a new direction moving forward. Which I'm super excited about!

That's right, the objective is to take our podcast to a whole new level and have one of the UK's premiere web TV show on YouTube.

The good news is that the show has accumulated over 6,000 minutes of powerful conversations and the entire back catalogue of the show is available for free on www.theunconventionalists.com or wherever you get your podcast.

From the bottom of my heart, thank you for your support and for listening to the show. 

It continues to be an honour to share with you the intimate and candid conversations I have with my ever growing roster of world-class guests.

But let it be said that none of this would exist if it weren't for you.

Thank you!

Mark x

SHOW NOTES

www.theunconventionalists.com/episode/122

GET IN TOUCH

Website: www.theunconventionalists.com
Instagram: www.instagram.com/markleruste
YouTube: www.youtube.com/markleruste
Facebook: www.facebook.com/markleruste
Twitter: www.twitter.com/markleruste
LinkedIn: www.linkedin.com/in/markleruste 

19 Nov 2019#131 How to turn your brand into a movement with Josh Bolding01:19:04

In this brand-new episode of season 14 of The Unconventionalists podcast, Mark Leruste sits down with Josh Bolding, Co-Founder of Vivo Life to talk about the importance of having a powerful vision to turn your brand into a movement.

---

Josh Bolding is the Co-Founder of Vivo Life, the disruptive natural, ethical, whole-food and organic supplement company, whose mission is to improve the health and wellbeing of one million people around the world.

As you'll hear in today's powerful episode, the revolutionary plant-based company started with two friends in a kitchen blending in their favourite ingredients to try and create the ultimate plant-based protein. 

Because both were frustrated with the lack of options on the market and frankly, the amount of lies being thrown around..

After testing out their product on their online shop, they realised that within three months their plant-based protein powder was outselling the over 500 products combined on the site.

That’s when they knew they were on to something special.

But as you can imagine, the road that led them to this point wasn’t an easy or straightforward one.

After leaving school at 16, Josh decided to pursue his passion for health and fitness and worked for various health and supplement brands as a marketing and communications specialist.

Problem was, the closer Josh got to these brands and got to know the health and supplement industry, the more he saw what was going on behind the scenes…

And he didn’t like what he saw.

He would get asked things like, “Can you word this in a particular way so you don’t draw attention to this ingredient” or, “Can you pretend that this side effect doesn’t exist?”

Needless to say that’s when Josh decided to call it a day and was ready to quit the entire health and fitness industry all together.

But as you’ll hear from today’s powerful and inspiring conversation, Josh went from being a spin doctor for health and supplements brands to being a whistle-blower on an entire industry, ultimately creating Europe’s first neutral carbon company creating 100% compostable zero-waste packaging and planting over 15,000 trees as a result of selling their products.

The fascinating fact about Vivo Life’s community is that 60% of their customers are non-vegan.

Which for a plant-based company is unusual to say the least.

The reason being is that their message spreads beyond the vegan community. Because ultimately, it’s a message of hope about why making the best products in the world shouldn’t cost the world in the process.

Enjoy this week’s powerful and inspiring conversation!

Mark



SHOWNOTES:

Full episode show notes: www.theunconventionalists.com/episode/131


SUPPORT THE SHOW:

02 May 2021#155 Building courageous men with Alex Holmes01:01:26

Suicide is the leading cause of death in men under 45 in the UK. Despite being digitally 'connect' in more ways than we have ever been before, many of us are feeling more emotionally disconnected - not only from those around us, but also from our own sense of self. 

That's why I'm so grateful to share this powerful conversation with Alex Holmes, an award-winning podcaster, mental health coach, writer and author of his brand new book "Time To Talk: How Men Think About Love, Belonging and Connection".

Alex is on a mission to tackle the mental-health and loneliness epidemic we are currently living through. 


Shownotes:


Time To Talk: How Men Think About Love, Belonging and Connection is out now, published by Welbeck Publishing. It’s available to buy from all good bookshops and online retailers.


This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
21 Apr 2021#151 How to have better sales conversation with Matt Essam01:03:50

Matt Essam is the author of the brand new book "Create And Prosper: How To Find Your Dream Clients And Build A Freelance Business You Love".  

After having worked in the creative industries for over 12 years within big agencies as well as running his own freelance business, Matt realised that being successful is about more than just adding bigger projects to your portfolio.  

In 2015 a series of unexpected events changed his perspective on life and Matt decided that it was time to find some meaning and purpose in his work.   

With the support from some of the UK’s leading entrepreneurs and business mentors, he developed a unique framework that he now uses to help established freelancers and small agencies to grow their business through work that is both creatively fulfilling and financially rewarding.   


Shownotes:

www.theunconventionalists.com/episode/151

Learn more at mattessam.co.uk and follow Matt on social media @matt_essam


This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message


26 May 2022#164 How to Be More Human with Tony Riddle00:50:57

“We can’t all live in nature, but that doesn’t mean we can’t live naturally.” - Tony Riddle

In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with Tony Riddle, aka The Natural Lifestylist. Tony is a natural lifestyle coach, father, husband, author and record-breaking barefoot endurance athlete whose brand-new debut book Be More Human is out today.

As a third time guest on The Unconventionalists podcast, Tony always brings a wealth of knowledge, is never afraid to challenge the status quo,  is a brilliant storyteller and as a result has fast become a fan favourite of the show.

As you will find out, Tony first shared his story in full on this very podcast back in 2016, so it was an honour to get to catch up after so long.

In between his busy schedule and media obligations, Tony made the time to jump on the mic and share his incredible but true journey of being rejected as an author to building a 70,000+ strong thriving community online and landing a major Penguin Life book deal for his first book.

“It’s not about becoming Captain Fantastic, it’s about designing simple ways of living that create greater health and wellbeing for future generations and for our planet. In essence, it’s disconnecting from our ‘ego-system’ and reconnecting to our ecosystem.” - Tony Riddle

Tony has been featured extensively in the press from The Times, Guardian, The Daily Telegraph, Telegraph Magazine, New York Times, Men’s Health, Evening Standard, and on BBC Breakfast, Sky News, The Rich Roll Podcast, Feel Better, Live More with Dr Rangan Chatterjee, and many others.

If you're tired of feeling exhausted and lack the energy to do the things that you know deep down can fulfil you, Tony's book is going to be your new best friend to learn simple tips and ways to introduce some new habits and modalities to live a more natural life, in sync with your biological norm.

Who cares what people think of you next time you squat down on the tube, Tony has been a friend in my life who always pushes the boundaries of what could be if only you give yourself the permission to be all you can be.

Enjoy this very special episode, fresh off the press!

Mark


IN THIS WEEK’S EPISODE YOU WILL LEARN

  • How to build a community online (even if you're just getting started)
  • How Tony managed to go from being rejected by publishers to landing a major book deal
  • Why no matter where you are in your journey you can benefit from some of the simple yet ancient that nature has to offer
  • The importance of understanding what being more human means to you


SHOWNOTES


THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:

  • Become The Spotlight (www.becomethespotlight.com): Discover your Leadership Score and improve your ability to impact the world with your message


21 Jan 2021#145 The real reason you haven't written that book yet with Tucker Max01:28:59

*Deep breath* This special episode of The Unconventionalists podcast with Tucker Max, 4x New York Times Bestselling Author and Co-Founder of Scribe Media who has sold over 4 million copies of his books, is by far the most vulnerable and raw episode I've released to date.  

As you will see, sh*t got deep, real fast.   

The interviewer became the interviewee as Tucker coached and helped me realise just how much some of my childhood trauma has been getting in the way of me writing me next non-fiction book. 

It's raw, it's uncomfortable and yet I know this is the kind of conversations that made me want to start The Unconventionalists podcast back in 2015.

We talked about what you can do to get over your limiting beliefs and why the very reason you're struggling with writing your book is the very reason why you need to write that book.  

We also talked about how every single author you know struggles with the same doubts and insecurities as you do. It's a universal experience of being human. 

Trust me, if you've been thinking of writing a book but are currently stuck or procrastinating with no end in sight, this episode is for you.  

In this episode you will learn why writing a book is not about knowing the ins and outs of how to actually write a book, but rather, why it's about facing your feelings and emotions that every author dreads to face.  

But as Joseph Campbell once said, “The cave you fear to enter holds the treasure you seek.”  

Tucker even shares his own personal journey and what has helped him to date get over some of his childhood trauma as well as read parts of his personal journal on what he sees for 2021.  

⚠️ Warning: this episode contains descriptions of sexual violence and strong language that some viewers may find disturbing. Viewer discretion advised as not suitable for children.  

I really can't wait to read your comments on this powerful conversation and more importantly, learn what you're taking away and will implement to transform your life and business.  

If you found this conversation helpful, please share it with one friend who needs to hear this to move forward with their book (or creative project).  

Thank you and here's to being willing to be vulnerable in public.

Shownotes:

www.theunconventionalists.com/episode/145


This week’s episode was brought to you by:

24 Nov 2019#132 Supercharge LinkedIn to create success on YOUR terms with Alexandra Galviz00:58:01

"Sometimes,’ says Alexandra Galviz, ‘it takes getting to where you want to be to realise that’s not where you’re meant to be."

Alex is losing her voice. Which is ironic, since her passion is teaching others to use theirs: she’s an award-winning LinkedIn Top Voice and in-demand entrepreneur, consulting to C-suite high flyers and helping students and recent graduates find their feet.

In this episode of The Unconventionalists podcast, Alex doesn’t hold back on sharing her story. It’s inspiring, honest, funny, and will make you eager to dust off your LinkedIn profile and get to work putting into practice Alex’s ninja tips for standing out and making real connections.

"When I was a little girl I used to dream of working in the really tall building with a pointy top by the river, but having got to the 45th floor of that place, I realised that my definition of success was wrong."

In 2017, on her last day in her finance job, Alex wrote an honest piece on LinkedIn that went viral within minutes, being shared tens of thousands of times and attracting hundreds of comments. 

Having achieved her career dreams at the precocious age of 24, it seemed she had it all: Canary Wharf prestige, designer clothes, managerial role. So why did she give it up, and what happened when she finally said yes to launching the business she was born to run? Press play to find out.

If you’re inspired to breathe new life into your LinkedIn profile, get in touch and let us know! (You can even hit Mark or Alex up on LinkedIn).

And please do share this episode with others who need to hear it. We need more brave, authentic voices in the world.

Like yours.

Mark


SHOWNOTES:

www.theunconventionalists.com/episode/132


SUPPORT THE SHOW:

This week’s episode of The Unconventionalists podcast was brought to you by:

  • Hands down the best nutritional supplements Mark has ever used (they could be his superpower), Vivo Life: http://bit.ly/2LnXa74 - Use the discount code "mark" to get 10% off your first order
  • Launch A Successful Podcast From Scratch (Online Masterclass): https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course. You won’t regret it. “This guy is a podcasting master, trust me! Grab a spot ASAP.” - Samantha Clarke
30 Nov 2023#169 Donald Miller - How a Fatherless Boy Built a $15M Empire & Transformed His Life Story00:53:08

Welcome back to another inspiring episode of The Unconventionalists podcast! Today, I'm thrilled to bring you an exclusive interview with the incredible Donald Miller, CEO of Business Made Simple and StoryBrand, and the author of 13 transformative books.


I had the pleasure of sitting down with Don on the eve of Thanks Giving and dive into the myriad of questions I had about his various books.


From asking about his memoirs such as Blue Like Jazz (that stayed a New York Times Bestseller for 40 weeks) to some of my favourite business books he wrote like "Hero on a Mission", "Building a StoryBrand" or "Marketing Made Simple", we talked about what it takes to build a successful business and create a meaningful life.


If you've never heard about Don before today, you're going to love his story: A fatherless boy from southern Texas raised by a struggling single mother, who grew up poor standing in line for government cheese and who through a series of events and guidance ends up writing books and manages to go from being an author with a virtual assistant to running a $15m company with 40 employees impacting hundreds of thousands of lives.

 

You wouldn’t know by looking at him but Don also used to weigh 387lbs (175.5kgs) and lost 200lbs (90.7kgs)! Which is an incredible feat.

 

When screenwriters wanted to turn his breakout book Blue Like Jazz into a film they realised they needed to edit his life to make it more interesting. That’s when Don realised that we can all have a more meaningful and fulfilling life by being intentional to treat our lives like a compelling story. 

 

Don’s super power is to take complex concepts or ideas and to explain them in a really simple way, be it religion, life or business.

 

Alex Hormozi is a fan and so am I.


From Don's backstory to his thoughts on what it takes to build a successful business and create a life of meaning to what is desperately missing in the narative to resolve the Israel - Palestine conflict, this episode is going to blow your mind.


I genuinely can't wait for you to listen to this episode! 🙏


SPONSORS


This week’s episode of The Unconventionalists podcast was brought to you by:

  • Storycast: www.storycast.co - Learn how to turn your story into a powerful asset that gets noticed




GET IN TOUCH WITH MARK


03 May 2021#156 How to build a bulletproof mindset with Jodie Cook00:49:05

If you're tired of binge-watching Netflix and not hitting your goals you're going to love today's powerful conversation with Jodie Cook.

Jodie founded a digital agency in 2011 that was acquired in 2021 and was featured in Forbes's Europe 30 under 30 list of social entrepreneurs. 

When Jodie isn't busy training, she writes books and articles about entrepreneurship including "How To Raise Entrepreneurial Kids", "Instagram Rules" and "Stop Acting Like You're Going To Live Forever" and is an international powerlifter for Great Britain.

And as you've probably guessed it, she doesn't have a Netflix subscription either...


Shownotes:

Join the movement www.theunconventionalists.com/newsletter

Learn more at jodiecook.com and follow Jodie on social media @jodie.cook_


This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
15 Sep 2019#129 Improving female sexual pleasure with Billie Quinlan01:07:10

When you find yourself calling your workplace to report a fake bike accident, so you don’t have to walk through the door to face the person who sexually assaulted you at work, in fear of breaking down in tears, you know something needs to change.

As you will hear in today’s powerful conversation with Billie Quinlan, Co-founder and CEO of Ferly who passionately believes in the power of unlocking female pleasure for gender equality, things get real, real fast.

Ferly is a business focused on improving our sexual wellbeing who was voted one of the top 100 companies to work for in 2019 by The Escape 100 Index (a campaign to find the best companies to escape to in 2019).

“We see sexual selfcare as the practice of prioritising our pleasure. This means exploring our minds and bodies, taking the time to understand our wants and needs, and learning how to communicate these, so we feel confident and healthy.”

This is a very special episode for me as I had the pleasure of coaching and leading Billie through a 12-week programme (along with the amazing Sophie Miller) back in 2016 and although we stayed in touch over the years, I had never heard the story that she shared with me until today.

So as you can imagine, I was deeply moved by Billie’s courage to open up and share with us what happened to her in her workplace and how that experience fuelled her to drive to make a difference.

What is truly incredible and inspiring about Billie’s story is that despite having zero previous experiences as a founder and having virtually no experience whatsoever in tech, she made it into the first cohort of the Zinc tech business accelerator and against what everyone else said, managed with her friend Anna Hushlak to launch Ferly, a tech startup who’s mission is to radically transform society’s relationship with sex.

Oh, and they just so happened to manage to raise £1.5million in pre-seed investment…Not bad, eh?

“We’re doing this by creating a space where every woman can spend time really getting to grips with what makes her tick. So she can understand and prioritise her own pleasure through the ultimate journey of self-discovery.”

This is an episode that will truly blow your mind and show you just how far you can go if you find something you feel truly passionate about and don’t let the negative voices around you stop you on your tracks.

As always, I’d love to hear what inspired you about this week’s episode so make sure to tag me over on social media @marleruste!

Enjoy this powerful conversation 🙏

Mark

--

SHOWNOTES:

Podcast Bootcamp (Use discount code “podcasttribe” to get 10% off): www.theunconventionalists.com/podcasting-bootcamp

Full episode show notes: www.theunconventionalists.com/episode/129

21 Aug 2019#126 Why changing how you breathe will change your life with Artur Paulins00:58:36

In this week's episode of The Unconventionalists podcast I sit down with Artur Paulins who became one of the first certified Wim Hof instructors, has toured around Europe with Wim Hof and recently introduced 800 people to meditation at The Roundhouse in London.


He's been featured in Men’s Health magazine and appeared on The Russell Howard Hour TV series and Lululemon brought him on as a partner to spread awareness around how breathing can improve your performance as an athlete.


What I loved about our conversation is that Artur ditched a promising career in architecture for a life of adventure and experience as a personal trainer, breathwork teacher and martial artist. 


We talked about his journey to leaving his native Latvia to pursue his passion and becoming a purple belt in Brazilian Jiu-Jitsu, what he thought of Wim Hof the first time he met him over dinner and why we can all do a little bit better when it comes down to breathing more efficiently. 


You'll also get an insight into why cold therapy goes far beyond just the concept of overcoming being cold, but rather, how it's about changing your mindset, which will in turn change your life.


As always, if you enjoyed this week's episode please leave a rating and review over on iTunes and share it with a friend. Than you.


Enjoy this powerful conversation.

Mark x

SHOW NOTES 

Episode show notes: www.theunconventionalists.com/episode/126

Podcast Bootcamp:  www.theunconventionalists.com/podcasting-bootcamp


GET IN TOUCH

Website: www.theunconventionalists.com 

Instagram: www.instagram.com/markleruste 

YouTube: www.youtube.com/markleruste 

Facebook: www.facebook.com/markleruste 

Twitter: www.twitter.com/markleruste 

LinkedIn: www.linkedin.com/in/markleruste 

08 Dec 2019#134 Beating the loneliness epidemic with Jo Carnegie00:56:29

Loneliness is a modern epidemic, so why are we so scared to talk about it? Mark Leruste invites writer Jo Carnegie to lift the lid on an issue that affects so many of us, in an honest conversation packed with tips to reboot meaningful connection in all our lives at home, work and with those we love.

Shownotes:
www.theunconventionalists.com/episode/134

Support The Unconventionalists:
This week’s episode of The Unconventionalists podcast was brought to you by:

11 Mar 2024#171 Donald Miller's secret playbook to building a million dollar coaching business00:11:32

In this must-watch episode, Donald Miller is back on The Unconventionalists podcast to dive into his latest masterpiece, "Coach Builder," launching tomorrow! Get ready to grab your copy at CoachBuilder.com or from your favourite book store. 🌟 In this episode we talked about why did Donald Miller suddenly decide to write about building a lucrative coaching career (despite there being a ton of books out there already) and whether or not anyone really can turn their know-how into a money-making venture (spoiler alert, Donald believes that's a big fat YES). 🥗 Hear the incredible tale of a stay-at-home mom who transformed her hobby of growing salads into a million-dollar empire. It's a story that's as inspiring as it is astonishing. 💡 Plus, Donald tackles a burning question from our audience: Should business coaches stick to a set methodology, or is it better to guide clients in crafting their own solutions? His answer is enlightening and not to be missed. 🔥 If you've ever wondered about creating a sustainable, profitable coaching business that genuinely impacts lives and gives you more time and freedom, then this conversation with Donald Miller is exactly what you need. 💬 Drop a comment below: What's your biggest takeaway from this episode? 👉 Don't forget to like, share, and subscribe for more Unconventional wisdom!

03 Mar 2021#149 Why the future of business is you with Chris Ducker00:44:46

Starting a business is tough enough as it is. That's why starting a business that isn't a true representation of who you are or what you stand for in the world is a sure recipe for disaster.

But how can you start a business that is based around your passion and expertise when you don't even know where to start? 

Well, the answer is simple, ask Chris Ducker.  

This week's special guest on The Unconventionalists podcast is one of the most sought after authorities on the subject of personal brand businesses whose journey is one of hard work, burnout, change, success and an unwavering desire to serve those that dream of changing the world with what they know and who they strive to serve. 

Unlike many other so called entrepreneurs online, Chris actually build a brick and mortar business before transitioning his attention to helping people build their expertise-based business online.

He's written books, coached and mentors entrepreneurs to help them unleash their unique gifts with the world and monetise their message by building an audience of raving fans.  

Chris counts as his friends the likes of Pat Flynn, Lewis Howes and Jadah Sellner to name a few.  

So if you're looking for an honest conversation on what it really takes to succeed in the world of content creation, and build a powerful personal brand, look no further. This conversation is for you.  

I can't wait to read your comments over on social media (@markleruste) and hear what golden nuggets you got out of our powerful conversation on all things personal branding!  

Be true, be brave, be kind and let it rip!  

Mark

Shownotes:

www.theunconventionalists.com/episode/149

Learn more at chrisducker.com and follow Chris on social media @chrisducker

This week’s episode was brought to you by:

05 Jan 2020#138 How ordinary people can achieve the extraordinary with Rachel Forbes00:53:12

Would you run 100 miles across a frozen Mongolian lake? Mark Leruste sits down with army veteran, speaker and mother Rachel Forbes to unpick the guilt and joy of #FindingTime to do something that matters to you. If making more time for yourself and the things you want to do are on your priority hit list for 2020, then you're going to love this week's episode of The Unconventionalists!

Shownotes:

www.theunconventionalists.com/episode/138


This week’s episode was brought to you by:

01 Dec 2019#133 James Wilks: turning injury into opportunity - the inspiring story of The Game Changers documentary00:54:30

Within a week of its release, The Game Changers became the best selling documentary of all time on iTunes and is now trending on Netflix. Producer James Wilks started filming in 2011 after a double knee injury forced him to put his elite training schedule on hold. So began a trail of surprising discoveries that led to James questioning everything he’d ever been told about protein. Mark Leruste talks with James about how a Bruce Lee mindset helped get the film made. If your mindset needs a boost then you’re going to love this week’s episode of The Unconventialists.

Shownotes:

Support The Unconventionalists:

This week’s episode of The Unconventionalists podcast was brought to you by:

06 Aug 2019Special Announcement!00:14:23

It's been a while since I jumped in the studio behind the mic and shared with you what's been going on behind the scenes here at The Unconventionalists HQ. So ladies and gentlemen, time for you to put your headphones on, kick off your shoes and let me share with you all the exciting changes and launches taking place that you won't want to miss. 

Spoiler alert, it includes a new website and a short documentary on your favourite podcast host! 

That would be me...right?

I can't wait to hear what you think.

Enjoy!

M



SHOW NOTES 

Podcast Bootcamp: https://theunconventionalists.com/podcasting-bootcamp

The Unconventionalists Podcast website: www.theunconventionalists.com

Richard D'Costa Short Documentary on Mark Leruste: www.markleruste.com


GET IN TOUCH

Website: www.theunconventionalists.com 

Instagram: www.instagram.com/markleruste 

YouTube: www.youtube.com/markleruste 

Facebook: www.facebook.com/markleruste 

Twitter: www.twitter.com/markleruste 

LinkedIn: www.linkedin.com/in/markleruste 

29 Apr 2021#152 How to find your life track with lion tracker Boyd Varty01:08:33

Whether you're tracking down a wild animal or your life's purpose, the principles of transformation are the same. Somewhere deep inside, you know what your gift, purpose, and mission are. In this powerful conversation, Boyd Varty, a lion tracker, author and life coach, reveals how the wisdom from the ancient art of tracking can teach you how to recognize these essential ingredients in a meaningful life.

⚠️ Warning: this episode contains strong language that some listeners may find disturbing. Listeners discretion advised and not suitable for children.


Shownotes:

www.theunconventionalists.com/episode/152

Join the movement www.theunconventionalists.com/newsletter

Learn more at boydvarty.com and follow Boyd on social media @boyd_varty

This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
14 Apr 2019#118 How to pitch to win with David Beckett01:14:46

Here's a question for you. If all you had were three minutes to share your idea with the world, would you be confident in your ability to pitch it? If not, you're not alone.

Whether you’re a solopreneur, startup founder or business leader, if you can’t pitch, you can’t survive. 

That’s why when it comes down to learning how to harness the power of pitching your business in a compelling way to potential customers and investors, I couldn’t think of a better guest to bring on the show than David Beckett, Lead Pitch Coach at Best3minutes.com, Co-Founder of Pitchy and Author of “Pitch to Win”. 

Since leaving his corporate career as Country Director at Canon, David has coached over 750 Startups to win over €195 million investment, and has trained 11,000+ professionals in companies such as Google, PwC and Booking.com to make winning pitches. 

But more than that, David is passionate about giving your ideas a voice.

It's an incredibly powerful conversation and I really hope you'll get a ton of value out of it. If you do, please give me a shout over on social media by tagging me (@markleruste) in your post.

Can't wait to hear from you!

Mark


SHOWNOTES

Applications to The Impact Accelerator are now open: www.theimpactaccelerator.com

www.theunconventionalists.com/episode/118

GET IN TOUCH

Website: www.theunconventionalists.com
Instagram: www.instagram.com/markleruste
YouTube: www.youtube.com/markleruste
Facebook: www.facebook.com/markleruste
Twitter: www.twitter.com/markleruste
LinkedIn: www.linkedin.com/in/markleruste

31 Mar 2022#162 How to become indistractable and finally reach your goals with Nir Eyal00:54:27

In this week's episode of The Unconventionalists podcast, I sit down with Nir Eyal, Wall Street Journal Bestselling Author of "Hooked" and "Indistractable”, investor, consultant and public speaker to find out the number one reason why people don’t achieve their goals and what we can do to become hyper focused and indistractable.

It’s a powerful conversation that I hope will be as much of a game changer to you as it was to me.

Nir’s book “Indistractable”is one of my favourite books I read in 2021 and I just knew I had to get him on the podcast to better understand what truly drives us to do what we do.

As you will hear in our conversation, it turns out that 90% of the problem with distraction has nothing to do with technology or external factors, it has everything to do with our internal triggers.

Plato, the Greek philosopher was complaining about distraction 2,500 years ago! That’s why Nir believes that conventional advice towards becoming less distracted is silly. Instead of focusing on trying to get rid of our smart phones we must first learn how to manage our internal triggers that drive our behaviour.

That’s right, most distractions begin from within. Nir argues that it’s our desire to escape discomfort, or as he calls them internal triggers, be it boredom, loneliness, fatigue, uncertainty, stress or anxiety, this is why we’re looking for escape.

Whether it’s too much news, too much booze or too much Facebook we’re going to look for distraction if we don’t know how to deal with those integral triggers.

“The only way to handle distraction is to learn how to handle pain.” Nir Eyal

My favourite takeaway was that time management is actually pain management and that self-compassion may be the most underrated hack to productivity. Who knew that trying to stop the urge to do something was the very reason why we end up doing the very thing we don’t want to do (I know, very meta!).

This is a juicy conversation you won’t want to miss as we also dive deeper into Nir’s process to write binge-worthy books that people can’t stop talking about.

As always I can’t wait to hear what you got out of today’s conversation, so please get in touch and let me know!

Be true, be brave, be kind and let it rip.

Mark


IN THIS WEEK’S EPISODE YOU WILL LEARN

  • The number one reason why people don’t achieve their goals (this will blow your mind)
  • Why technology may not be the problem to our inability to focus (hello 2,500 year old problem)  
  • Why self-compassion is the ultimate productivity hack
  • Understanding the root cause vs the proxy cause of our behaviour (and why it matters)
  • And how to differentiate the voice of doubt (i.e. impostor syndrome) with the voice of reason (healthy self-awareness)

 
THIS WEEK'S EPISODE WAS BROUGHT TO YOU BY:

  • Become The Spotlight (www.becomethespotlight.com): Discover your Profile Score and improve your ability to impact the world with your message


SHOWNOTES

04 May 2021#157 How to navigate the emotional journey of writing a book with Emily Gindlesparger01:05:04

Emily Gindlesparger is the Head of Book Coaching at Scribe Media who over the last 12 months has been supporting me on and off with my emotional struggle of writing my book via a group coaching programme. 

As a ghost-writer, book coach and currently writing her memoire, Emily is uniquely positioned to unpack the emotional yo-yo journey of writing a book and what to do about it.

"So often when I see authors grapple with the question of, 'I don’t know what book to write?' the real thing that is going on is, 'I have many books that I can write and I’m afraid of all of them, and I’m especially afraid of making the decision as to which one to pursue now'. Because it shuts down all the possibility of the others. - Emily Gindlesparger

This is one of my favourite conversations to date as we go deep into the relationship to shame, trauma and overcoming self doubt.

Whether you're looking to write your book or not you will get a TON of value out of my powerful conversation with Emily.

I can't wait to hear what you got out of it over on social media @markleruste or over on www.theunconventionalists.com !


Shownotes:


This week’s episode was brought to you by:

  • Become The Spotlight: www.becomethespotlight.com - Discover your Spotlight Score and improve your ability to impact the world with your message
08 Dec 2022#165 Why you have a story inside of you waiting to be told (Glow in the Dark official book launch)00:58:16

It's book launch day! 📕 🎉 🚀 To celebrate this huge milestone, in this week's special episode of The Unconventionalsits podcast, Mark Leruste dives into the entire journey behind how his new book, "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) came to be, from doubt to book deal, and why he can't wait for you to get your hands on a copy.

Despite only having three weeks to promote his book, Mark is swinging for the fences and will attempt to hit a best-sellers list today thanks to your support.

That's right, his lightweight challenger book "Glow in the Dark" will attempt to punch above its weight and go toe-to-toe against some of the biggest heavyweight champions in non-fiction publishing history, including Simon Sinek and Michelle Obama.

Like a true David vs Goliath story, this is where you come in my friend.

Today, Thursday 8th December 2022, at 12pm GMT we are going to attempt to get Glow in the Dark to #1 in at least one Amazon.co.uk category (we're going for three but one would already be a miracle).

If you want to help, all you need to do is to make sure you buy your copy (or multiple copies) today on Amazon.co.uk, take a screen screen shot of your receipt and send it to us by email "podcast[at]theunconventionalists[dot]com" by 2pm GMT to win a chance at getting 2 x tickets to the official book launch of Glow in the Dark in London (completely sold out), as well as unlock a series of juicy bonuses and giveaways including working with Mark and getting free access to some of his most popular online masterclasses (see website for full details).

If you've enjoyed the show, be it since 2015 or 2022 thank you so much for your support! 🙏

We can't wait for Glow in the Dark to take the world by a storm.

To your story! 


Resources:

👉 Order your copy of Glow in the Dark today: https://amzn.to/3Vg51Vd


Shownotes:

  • Glow in the Dark Official Website: https://www.glowinthedarkbook.com
  • Official Book Trailer: https://www.glowinthedarkbook.com/trailer
  • Unboxing 'Glow in the Dark by Mark Leruste' (Hachette UK) Video: https://www.youtube.com/watch?v=nXx4P9fUc98
  • #145 The real reason you haven't written your book yet with Tucker Max: https://theunconventionalists.com/episode/145
  • #157 How to navigate the emotional journey of writing a book with Emily Gindlesparger: https://theunconventionalists.com/episode/157
22 Dec 2019#136 Why we need to debunk the hustle myth with Louise Nicolson00:56:03

On average 90% of startups will fail. Louise Nicolson wants you to be just as outraged as she is that those odds are so poor. Mark Leruste interviews the author of The Entrepreneurial Myth about why we should stop glorifying failure, why it’s so damaging for startups and what we should do instead.

Shownotes:

www.theunconventionalists.com/episode/136

Support The Unconventionalists:
This week’s episode of The Unconventionalists podcast was brought to you by:

24 Mar 2021#150 The power of mentors and why everyone needs one with Erick Rheam01:03:35

This week's guest on The Unconventionalists podcast is Erick Rheam, the hardest working man in the speaking business who is on track to generate over $300,000 this year in speaking fees. I also happened to have Erick as my speaking mentor during 2019-2020 who taught me a lot about what it means to be a servant leader and a generous speaker.

Erick is a graduate of the United States Military Academy, West Point, New York where he spent 5 years as a Military Police Officer and is currently a Director of Education at The Speaker Lab.

If you want to learn about what it really takes to build a successful speaking business, set goals you'll actually achieve and why having a mentor is a game changer, you're going to love this week's episode.

I can't wait to hear what you got out of our conversation.

Be true, be brave, be kind and let it rip.

Mark


Shownotes:

www.theunconventionalists.com/episode/150

Learn more at erickrheam.com and follow Erick on social media @erickrheam


This week’s episode was brought to you by:

31 May 2019#120 The upside of quitting with Claudia Colucci00:35:44

There's nothing worse than getting at the top of a career ladder only to realise you're on the wrong wall. When Claudia Colucci woke up one day and realised that being part of the top 5% of women in the advertising industry just wasn't going to cut it for her, she did one of the scariest things possible.

She quit.

In this week's episode I sit down with my friend, former student and Queen of Live Events at The Unconventionalists, Claudia "Cloud" Colucci, founder of ucci wellness and ucci pilates to talk about why doing work you love, although hard AF, is priceless, why 5am morning alarm bells are worth it when people appreciate what you do and why you should never say never!

I hope you enjoy this powerful conversation, if you do, please share this video with a friend who could benefit from hearing Claudia’s inspiring story.

I can’t wait to hear your thoughts over on social media, you can find and tag me @markleruste!

Mark

SHOW NOTES

www.theunconventionalists.com/episode/120

GET IN TOUCH

Website: www.theunconventionalists.com
Instagram: www.instagram.com/markleruste
YouTube: www.youtube.com/markleruste
Facebook: www.facebook.com/markleruste
Twitter: www.twitter.com/markleruste
LinkedIn: www.linkedin.com/in/markleruste 

13 Jul 2015#1 Why you shouldn't be be too quick to quit with Ed Hewitt00:41:58
I caught up with environmentalist, entrepreneur and adventurer Ed Hewitt, who in 2013 decided to quit his corporate job to set off on an adventure to travel from Bangkok to Birmingham by foot, along the Silk Road. This trip saw him travel 13,000 miles (or 20,900 kilometres), through 15 different countries, using 49 different forms of transport and took 228 days to complete. And in case you're wondering, I asked him how much his adventure cost him. I think you'll be surprised... From hitchhiking with the Laos army to partying with pandas, and finishing on the pitch at Wolverhampton in front of 20,000 fellow Wolves fans, it's safe to say that Ed learned a few things along the way. Oh, and Ed also happened to meet Michael Palin as a result. Find out how by listening to the very first episode of the-yet-to-be-named podcast. Mark Leruste NOTES Podcast artwork was illustrated by Lorna Morris. Check out her work at www.lornamorris.co.uk. This episode was mixed and edited by Simon Barron.
27 Jul 2015#2 How to get in phenomenal shape with Rob Farrington00:38:14
I caught up with Rob Farrington, investment banker turned fitness blogger and owner of Live Work Train (www.liveworktrain.com), who radically transformed his body in 10 weeks despite working 60hour work weeks. We explored the modern complexities of body image men face, why there's a big fat elephant in the room of fitness models and why health isn't all about lowering your body fat to 5%.
10 Aug 2015#3 How to feel alive as a man with Robin Coghlan00:14:16

I caught up with Robin Coghlan, my partner in masculine crime, to discuss our up coming experiential workshop "The Wildman Project" that will take place in London. We explore what it really means to feel alive as a man in the 21st century and why this workshop has nothing to do with "picking up" women.

24 Aug 2015#4 How to stand up for what you believe in with Tom Brake00:16:00
I caught up with Tom Brake, Member of Parliament (MP) for Carshalton and Wallington, who following the 2015 general elections in the UK became the only Liberal Democrat MP to secure (and hold) his seat in the London area. This is his fifth consecutive term in office and at only 53 years old, he is now the longest serving liberal democrat Member of Parliament, having spent 18 years in parliament. In our short interview, we talked about overcoming setbacks, how busy politicians stay healthy, the power of social media and why being featured in Men’s Health magazine may have been the secret sauce for Tom to have won again in 2015. www.tombrake.co.uk www.facebook.com/brake www.twitter.com/thomasbrake
31 Aug 2015#5 Why having a sense of humour is the key to overcoming adversity with Adam Conlon01:08:56
I caught up with Adam Conlon, former front line British army officer turned stand up comedian. In our interview, we explored the links between being at war and running your business, why making the most of the worst situation will keep you alive, as well as how The Queen may or may not have caressed Adam’s thigh when he ended up sitting next to her Majesty, aslo knows as Big Liz, over dinner. You can find out more about Adam’s work at www.adamconlon.co.uk.
16 Sep 2015#6 How to be true to yourself with Shea Emry00:44:14

I caught up with Shea Emry, CFL All-Star Linebacker turned mental health wellbeing activist and founder of The Wellmen Project. In our interview, we talked about why being real, taking risks and telling your story is the key to living a full life, how to be comfortable with who you are and believe in yourself no matter what, what healthy masculinity means today and how to prepare for war by eating coloured candy. You can find out more about Shea’s work at www.wellmen.org and connect with Shea via Twitter @sheaemry (www.twitter.com/sheaemry).

Show notes available at www.theunconventionalists.com/episode/6

21 Sep 2015#7 How to start a business while juggling a full time job with Zade Al-Salim01:08:53
I caught up with senior creative account manager turned Crossfit Gym owner, Zade Al-Salim. In our interview we talked about why training in CrossFit is basically like being a big kid, why car parks are the new startup garages, why your friends should never become a chore, and why spinal specialists should never get to operate on you knee. Show notes: Website: www.theyardpeckham.com Twitter: www.twitter.com/theyardpeckham Facebook: www.facebook.com/crossfitpeckham Instagram: www.instagram.com/theyardpeckham To subscribe to the show on iTunes go to https://itunes.apple.com/gb/podcast/the-unconventionalists/id1029651449?mt=2&i=351042958
30 Oct 2015#8 How to dream big with Alastair Humphreys00:44:41
I caught up with Alastair Humphreys, a National Geographic Adventurer of the year, inspirational speaker, filmmaker and author of 9 books. His #Microadventure movement has become a global phenomenon, where people around the world are discovering that time and money are no longer valid excuses for staying at home. In our interview we talked about the flipside of turning your hobby into your job, how to make money as an adventurer, how to deal with the low moments on your journey (and what to do about them), why the full moon isn’t just for werewolves and how to deliver the 2nd best talk of all time To subscribe to the show and help spread the word, go to itunes.apple.com/gb/podcast/the-u…mt=2&i=351042958 SHOW NOTES: Website: http://www.alastairhumphreys.com Instagram: https://instagram.com/al_humphreys/ YouTube: https://www.youtube.com/user/englishwildman Twitter: https://www.twitter.com/Al_Humphreys Facebook: https://www.facebook.com/Alastair-Humphreys-149963098097/timeline/ For more show notes visit www.markleruste.com/8
10 Nov 2015#9 How to thrive on a plant-based diet with Brendan Brazier00:17:57

I caught up with Brendan Brazier, former professional Ironman triathlete, two-time Canadian 50km ultramarathon champion, bestselling author of Thrive and formulator of Vega, an award-winning line of whole food nutritional products. But what makes Brendan Brazier so unique is that he follows a 100% plant-based diet and has quickly become the most sought after authority for athletic peak performance around the world. In our short conversation we talked about the most common mistakes newbies make when switching to a plant-based diet. What the meat and dairy industry can teach us about marketing. Why patience goes a long way, especially when doing something new. What to consider when launching your own wholefood nutritional supplement company. Why becoming an education company as well as a product company is key to success and of course, what’s Brandan’s favourite desert. To subscribe to the show and help spread the word, click here https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2

SHOW NOTES:

Website: www.thriveforward.com
Instagram: instagram.com/brendanbrazier
YouTube: www.youtube.com/user/myvegatv
Twitter: www.twitter.com/Brendan_Brazier.
Facebook: https://www.facebook.com/brendanbrazier/
Thrive Energy Cookbook: http://www.amazon.co.uk/372/dp/0738217409
Vega: http://myvega.com

Heaven Shakes
Instagram: https://www.instagram.com/heavenshakes/
Heaven Shakes Twitter: https://twitter.com/heavenshakes
Heaven Shakes Facebook: https://www.facebook.com/heavenshakes?_rdr=p

This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris. For more show notes visit www.theunconventionalists.com/episode/9

24 Nov 2015#10 How to become a leader with Dori Ben-Chanoch00:51:03

I caught up with former Paratrooper turned executive coach, Dori Ben-Chanoch. In our interview we talked about the key to finding your purpose, why a job title doesn’t make you a leader, the unexplored art and science of success, why most coaches fail, why leadership is the flavor of the decade, why leaving the nest could lead you to meeting the women of your dreams and what it’s like working as a security detail for Elizabeth Tailor. To subscribe to the show and help spread the word, click here itunes.apple.com/gb/podcast/uncon…d1029651449?mt=2

SHOW NOTES: www.theunconventionalists.com/episode/10

This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris.

08 Dec 2015#11 How to start a business that works with Rebecca Tracey00:48:46

I caught up with Rebecca Tracey, founder of The Uncaged Life and self-proclaimed queen of the #nopantsparty who built her online business while spending 8 months living out of a van rock-climbing in North America. In our interview we talked about why most small businesses fail, why it’s OK to quit stuff that you’re just not enjoying, why keeping it simple is so important, how to deal with the flipside of success, what a dog can actually teach you about running a business and what it’s really like to sail with Swiss polygamists. To subscribe to the show click here itunes.apple.com/gb/podcast/uncon…d1029651449?mt=2

SHOW NOTES: www.theunconventionalists.com/episode/11

This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris.

22 Dec 2015#12 How to build a tribe with Danny Bent00:58:57

I caught up with Danny Bent, award winning author, Guinness World Record holder, founder of Project Awesome and finalist in BBC's TV series “Special Forces’ ULTIMATE HELL WEEK”. In our interview we talked about: • How to start a Tribe from scratch • What's the one thing you should be focusing on • Why Project Awesome is spreading like Wild Fire • How to survive the most brutal experience of your life • How not to quit when it matters most • Why no one is a morning person • And why a hug can be the most powerful weapon you poses To subscribe to the show click here https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2

SHOW NOTES www.markleruste.com/episode/12

This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris. Special thanks to Morts Lindholm for Danny's profile photo.

09 Feb 2016#13 How to take action even when you don't feel like it with Mark Leruste00:13:41
This is a special episode where Mark Leruste shares what he's learned about procrastination and finally taking action, even when you really don't feel like it. To subscribe to the show click here https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2
16 Feb 2016#14 How to fund your passion projects with Leon McCarron00:50:26

I caught up with Leon McCarron, a Northern Irish adventurer, film-maker and author who specialises in long distance, human-powered expeditions. In our interview we talked about • How to make a living from your laptop • How to start your first adventure • How to crowd fund your passion project • The Middle East you haven’t been told about • And how to make award winning documentaries To subscribe to the show click here https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2

SHOW NOTES www.theunconventionalists.com/episode/14

This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris.

23 Feb 2016#15 How to find your niche with Tad Hargrave00:46:14

I caught up with Tad Hargrave, founder of Marketing For Hippies who's become an expert at helping people answer the question: "What is my niche?". In today's interview we talked about: • How to market yourself and feel good about it • The three key things to nail your target market • How to come up with a niche that feels great • Why charging what you’re worth is bull shit • What happens when you stare at death in the eyes • Why Marketing CAN feel good • How to heal through marketing To subscribe to the show click here https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2

SHOW NOTES www.theunconventionalists.com/episode/15

This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris.

01 Mar 2016#16 How to live life aggressively with Mike Mahler01:23:40

I caught up with Mike Mahler, former business development director turned strength trainer, author, podcaster, natural supplement creator and hormone optimization researcher.

In today's interview we talked about:

• What Mike’s learned from creating more than 150 podcast episodes
• What UFC fighter Matt Brown taught him about training
• How to have fun doing what you love
• How to live life aggressively
• Why people fail to achieve their goals
• What self-help gurus won’t tell you
• What business and fitness have in common

To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2

SHOW NOTES

www.theunconventionalists.com/episode/16

GET IN TOUCH

Website: www.theunconventionalists.com
Facebook: www.facebook.com/markleruste
Twitter: www.twitter.com/markleruste
YouTube: www.youtube.com/markleruste

This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris.

08 Mar 2016#17 How to lead from the heart with Sam House00:48:49

I caught up with former family therapist turned executive leadership coach Sam House.

In today’s interview we talked about:

• What’s the fundamental difference between therapy and life coaching
• How to overcome the starving artist syndrome as a coach
• Why playing small is dangerous
• How to recognize when you’re failing as a leader
• What makes a powerful leader
• Why masculinity is synonymous with vulnerability
• Why you matter

To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2

SHOW NOTES

www.theunconventionalists.com/episode/17

GET IN TOUCH

Website: www.theunconventionalists.com
Facebook: www.facebook.com/markleruste
Twitter: www.twitter.com/markleruste
YouTube: www.youtube.com/markleruste

This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris.

15 Mar 2016#18 Why running can change the world with Nick Kershaw00:49:21

I caught up with former financial planner turned Founder of Impact Marathon Series, Nick Kershaw. In our interview we talked about: • How to keep going even when the wheels come off • Why Nick isn’t interested in hearing your motivations • How to set up your own foundation • What it was like to create a running event from scratch • Why equity is not about money • How to overcome epic set backs • Why taking a break from your laptop can produce massive clarity To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/18 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste This episode was mixed by Simon Barron and The Unconventionalists podcast cover was designed by Lorna Morris.

22 Mar 2016#19 How to run your own retreat with Mark Leruste00:34:22

One of the most common questions I get from my peers is how did I manage to launch my first retreat THE UNCONVENTIONAL RETREAT back in 2014/2015 and actually make a profit. As most first timers either fail to sell enough tickets or end up paying out of their own pockets, "just to get their name out there". The funny thing is, I sold out all 10 places without even having a venue booked or an outline figured out! All I had was a crazy dream and a rough idea of what I wanted to achieve and who I wanted to work with. In today's episode I share with you my secrete recipe that I used to launch The Unconventional Retreat (www.theunconventionalretreat.com) I dive into the common mistakes people make when trying to launch their first retreat and also share with you what really worked for me. I also share the success story of a coach who sold out her workshop in just 48hrs. To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/19 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste The Unconventionalists podcast cover was designed by Lorna Morris.

29 Mar 2016#20 How to build your hustle muscle with Sarah Shaw01:05:49

I caught up with former Hollywood blockbuster movie costume designer turned serial entrepreneur, business consultant and virtual CEO Sarah Shaw. In our interview we talked about: • How sibling rivalry can set you up for entrepreneurship • What Sarah learned from working in the movie business for 20+ years • Why asking for business is the key to growing your business • Why not everybody wants you to be successful • Why you should never take no for an answer • How turning into a stalker is totally part of running your own business • How Sarah got her products in the hands of Jennifer Anniston, Oprah, Cameron Diaz, Sarah Jessica Parker, Julia Roberts, Hale Berry. • How organic PR helped Sarah sell 2,000 necklaces on the back of one picture in a magazine • What happened when she first met Bill Murray with no pants on... To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/20 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste The Unconventionalists podcast cover was designed by Lorna Morris.

05 Apr 2016#21 How to build a champion's mindset with Sabina Skala and Alex Montagnani00:50:56

I caught up with strength & conditioning coach Sabina Skala along with British MMA fighter Alex Montagnani. Whether you're trying to launch a business, become the undisputed champion of the world or get in peak condition, there's going to be a few set backs along the way. The way you handle them will determine how far you'll really get go. In today's interview we talked about the importance of building your resiliency muscle, how to overcome adversity. We also explored the question around "Are champions built or made?" and what it takes to become a champion at whatever you set your mind to. To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/21 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste The Unconventionalists podcast cover was designed by Lorna Morris.

12 Apr 2016#22 How to take responsibility for your health with Brett Sanders00:49:08

Between the gazillion diet fads and all the mix-marketing-messaging about what you should or shouldn't eat, it's easy to give up on taking any sort of action on your health. And in today's world it's oh so easy to sit behind our laptop all day long and go from our desk to bed and repeat. That's why I caught up with Brett Sanders, former personal trainer turned entrepreneur, lifestyle coach and co-founder of The Natural Deodorant Co who also happens to teach Lifestyle Mastery classes. In our interview we talked about how to keep going even when it gets challenging, why just buying books isn’t the solution you’re looking for, what being healthy really means and how to follow your legacy. To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/22 GET IN TOUCH Website: www.theunconventionalists.com YouTube: www.youtube.com/markleruste Twitter: www.twitter.com/markleruste Facebook: www.facebook.com/markleruste --- The Unconventionalists podcast cover was designed by Lorna Morris.

20 Apr 2016#23 How to turn your vision into a plan with Danielle Anderson00:36:00

Getting to the top of your career ladder only to find out that you're on the wrong freakin' wall totally sucks. I know, because I've been there. And when you finally decide to make the jump and start your own business, well, things aren't quite as easy you as you had imagined. Also been there. The good news is that I caught up with with former financial services executive turned startup coach & Founder of Step and Stone, Danielle Anderson, who ditched her corporate job overnight and has spent the last three years building her business. Today Danielle works with startups and social entrepreneurs around the world to help them get super clear on what problem they're solving, for who, and how to get it out into the world in a big way. In our interview we talked about: • How Danielle quit her corporate job with zero plan and what happened next • Danielle’s life changing experience volunteering in Zimbabwe • How to know if you’re climbing the right career ladder • How to re-asses your priorities • What passionate people need to know about RUNNING business • Why you’re wasting a ton of time and money ON • Why asking your friends and mum what they think about your business is not a good idea SHOW NOTES www.theunconventionalists.com/episode/23 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

25 Apr 2016#24 How to live a more meaningful life with The Minimalists00:47:48

When Joshua Fields Millburn's mum died and his marriage ended, all at the same time, it was time for him to reassess his priorities. It's when he found three boxes of his stuff that his mum had kept underneath her bed, he realised that memories weren't in things, but rather in people. After having climbed the corporate ladder all his life and buying everything he could get his hands on, he decided to get rid of all the stuff he owned that wasn't serving him, in hopes to get to what was. Meanwhile, his best friend Ryan Nicodemus, who was supposedly living the American Dream and making a six figure salary, was unhappy, border line depressed, in debt and totally unfulfilled. It was by seeing Joshua radically change overnight and looking so happy at work, when in fact he should be miserable given the circumstances with his mum and ex-wife, that the two started talking about what was going on. It turns out, the answer wasn't more money, or a bigger car, but rather it was discovering the minimalism movement: living a deliberate and meaningful life with less stuff. That's when they decided to both ditch their corporate jobs, downsize their lives and start their blog: TheMinimalists.com. That was six years ago. Since then, they went from 52 readers to 4 million, published three books, launched their own publishing house, delivered a hugely popular TEDx talk, spent a year touring around the world and are now about to release their first documentary, "Minimalism: A documentary about the important things." When you consider that the average household in the US has 300,000 items, we could all do with a bit of decluttering to bring a bit more meaning into our lives. In our intimate conversation we talked about: • What it took to go from 52 readers to 4 million • What adding value to people’s lives really means • Why people read and share your content online • Why you need to surround yourself with supportive people • How to build the best business model for you • How not to attach your identity to what you own or what you do Let me (@markleruste) and Josh and Ryan know (@theminimalists) on Twitter what you took away from our conversation today. To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/24 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste (Podcast cover photo credit: Adam Dressler)

16 May 2016#25 Why you need to take a break from your business00:27:21

When you run your own business it can be oh so easy to get stuck in the hamster wheel trap of "doing, doing doing". Without ever stopping for a second and take a step back. So you can really get clear on what you're actually trying to achieve. Well, two weeks ago it was my birthday and I decided to take a break and not to post anything. Turns out one week became 20 days. And what came up for me was fascinating... In today's episode I share with you what I've learned from launching and running The Unconventionalists podcast a year ago, and what direction the show is taking moving forward. For more info visit www.theunconventionalists.com

26 May 2016#26 How to stop being the best kept secret00:15:20

I've been a closet entrepreneur since 2009. Juggling a full time job with a side business is the only thing I've known for the last six years. From launching Mister-Tailor, an online tailoring suit company for men, to running my own coaching business or starting a drink startup. It's safe to say that I've spent many nights, early morning and weekends working on "my little secret". In hopes that it would become my full time gig. And here's the thing, there are hundreds of thousands if not millions of part-time entrepreneurs around the world who operate underneath the radar. And one thing I've come to realise lately is that hiding isn't helping anyone. I mean, how is the world meant to know you're up to big things if you don't let the world know? It's taken me four years to publicly say the following words "I'm a life coach". And yet I know I'm a great coach. So why are we so good at playing small and keeping ourself away from the spotlight? In today's episode I share with you what happened when I published my "entrepreneurial coming out" video on Facebook and YouTube, and what you can learn from it too. To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconvetionalists.com/episode/26 GET IN TOUCH Website: www.theunconvetionalists.com YouTube: www.youtube.com/markleruste Twitter: www.twitter.com/markleruste Facebook: www.facebook.com/markleruste

29 May 2016#27 How to stop caring what others think of you with Sarah Knight00:42:21

Imagine what it would be like if you didn't care about what other people thought of you? Imagine if you could simply show up wearing whatever you wanted, spoke your mind freely without worrying if you'd upset someone in the process and not care about failing? Well, it just so happens that I caught up with Sarah Knight, international best selling author of The Life-Changing Magic of Not Giving A F*ck who spent 15 years in the publishing business before quitting her job to work with authors and has since become the Queen of truth bombs. To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/27 GET IN TOUCH Website: www.theunconventionalists.com YouTube: www.youtube.com/markleruste Twitter: www.twitter.com/markleruste Facebook: www.facebook.com/markleruste

12 Jul 2016#28 How to turn an idea into a charity with Richard Bennett00:41:32

One day in 2011, Richard Bennett (a former school teacher) decided to drive through Africa to coach rugby. Five years later, Bhubesi Pride Foundation (www.rugbyinafrica.org) operates in nine countries across Africa and are empowering communities through the power of rugby. "Bhubesi Pride Foundation assembles teams of committed volunteers to carry out annual rugby coaching expeditions, using the sport as a tool for education and development in Africa." What I love about today's interview is that it's a beautiful reminded that all journeys start with one single step. In fact, Richard dealt with the same fears around uncertainties as you and I both have. Hear the story of how Richard went from being a teacher with an idea to becoming the CEO of a foundation changing the world. In our exclusive interview we talked about: • How to start your own foundation • How to grow your team from scratch • How to overcome cultural challenges when working across borders • How to raise funds as a charity • Why keeping a healthy balance in your life is the most important thing you can do • Why you have to be really clear when explaining what you’re trying to achieve • And what red pants and Richard have to do with each other To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

18 Jul 2016#29: How to turn your pain into your power with Duda Jadrijevic00:51:40

Duda Jadrijevic went from being homeless to building a six figure business in just two years. In our exclusive interview we talked about: • Why saying no defines who you are • How to be happy with yourself • How to turn grief into action • How having a coach can catapult you to the next level • How being direct can be for the purposw of being kind • And how Duda became an accidental Buddhist To subscribe to the show click here: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES Website: www.kickassmuse.com Tad Hargrave's article: http://marketingforhippies.com/why-charging-what-youre-worth-is-bullshit/ Steal The Show by Michael Porter: www.stealtheshow.com GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

26 Jul 2016#30: Why healing is a marathon not a sprint with Szos St. Germain00:59:18

Sos St.Germain's mum was a devout Tibetan Buddhist and his father was The Beatles’ astrologer. So mindfulness, compassion, and profound awareness have always been the main currencies of Sos's communication. We talked about an aspect that so many entrepreneurs are afraid to talk about out loud: depression. Along with: • How to overcome emotional pain • How to be with depression • How to have a deeper impact with your words • How to allow our loved ones to hear how we really feel • How to parent consciously • How to ask for help • And why connection is one of the most important aspects of your journey Enjoy this deep, rich and thoughtful conversation with a man who is an open book. To find out more visit: http://www.theunconventionalists.com Show notes: Szos's website: www.szosstgermain.com Interview with Jonny Benjamin: https://youtu.be/TZyA2xkB0Q0 Interview with Shea Emry: https://theunconventionalists.com/episode/6

05 Aug 2016#31: How to know if your business idea is good00:22:52

What if I told you, you could take your business idea and test it out right now? That you don't need money, time or technical know-how to see if it's a good idea or not? Too good to be true? Well, listen to today's episode where I share with you how I just validated an idea without spending a single penny. You see, when it comes down to entrepreneurial, creative, buzzing, change-the-world kinda people, ideas usually isn't the thing missing in the equation. In fact, having too many ideas can sometimes feel like a bit of a burden. How do you know if your business idea is good or not? How to know which one to pick and run with? As a result it can paralyse us and make us feel like we might as well sit tight, hang out on the bench and watch the other cool kids get on with it. Well, not on my watch! Learn three of my favourite tips to instantly validate your business idea and put an end analysis paralysis! Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 To find out more visit: www.theunconventionalists.com SHOW NOTES SafeTrail: www.mysafetrail.com The 4th sector: www.thefourthsector.co Eric Ries's Lean Startup (book): http://www.amazon.co.uk/dp/0670921602 (NON-AFFILIATE LINK) GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

20 Aug 2016#32 The truth about overnight success00:16:03

If like me you're tired of being sold an empty dream of making a six figure income in a record breaking time or you're fed up with the gazillion quick-money-making schemes out there, you're going to love today's episode. Biz Stone, Twitter's co-founder once said, “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success”, while Rich Roll, author of Finding Ultra spoke about, "Why You Should Stop Lifehacking and Invest in the Journey". And I couldn't agree with them both more. That's why in today's episode the gloves are coming off and I take a jab at debunking what it really takes to be successful in your chosen field. Warning, no shortcuts involved and I do compare being an entrepreneur with being an MMA fighter... Subscribe now on iTunes: https://itunes.apple.com/us/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 To find out more visit: www.theunconventionalists.com SHOW NOTES: Live event in London: https://www.facebook.com/markleruste/events GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

23 Aug 2016#33 What coaches don't want to hear with Angus Fletcher00:45:49

When someone asks you "What do you do?", what do you say? If like me you dread the question like you dread filling out tax returns, you'll want to listen to today's episode with Angus Fletcher who shares with us his wealth of wisdom when it comes down to actually talking about what you do and getting clients. Angus is a Certified Coach (CPCC), Certified NLP Master Practitioner, Certified NLP Trainer and Certified Team and Relationship Coach (ORSCC)who constantly comes up with new ideas to launch (e.g. The Sunday Record www.thesundayrecord.com). He's also had a successful international career as a trainer and facilitator for some of the biggest names in the non-profit industry including Greenpeace. I'd love to hear what you got out of todays episode and so please post any questions or comments on the show notes. Remember to go over on iTunes and subscribe to the show and leave a review! Thank you so much for tuning in and I hope you enjoy today's episode! --- Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 To find out more visit: www.theunconventionalists.com SHOW NOTES: Live event in London: www.facebook.com/markleruste/events GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

28 Aug 2016#34 How food can heal with Denisa Rățulea00:47:00

When it comes down to food, we humans LOVE to eat. Problem is, we tend to love eating the wrong kind of stuff. Right? Yet we all know that food can have a drastic impact on your health, wellbeing and happiness. Hippocrates famously once said “Let food be thy medicine and medicine be thy food.” That's why I'm very excited to share with you today's episode with Denisa Rățulea. Denisa is a Raw Food Chef, Health Coach, founder of Second Nature and author of the Bloom cook book. In today's episode we talk about Denisa's journey to finding health through plants, overcoming massive adversity and explored the benefits of eating a healthy diet (and it's more than you think!). What I particularly love about Denisa's style is that she isn't a preachy-militant vegan. But rather enjoys a balance lifestyle and doesn't believe in judging people for what they eat. Oh and she brought in some amazing raw chocolate cake. To.Die.For. If you enjoy what you hear today, please pass it to a friend and make sure to subscribe to the show and leave a rating on iTunes. Thank you so much for tuning in and I hope you enjoy today's episode! Mark x --- Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES: www.theunconventionalists.com/episode/34 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

30 Aug 2016#35 How to turn your pain into your purpose with Edward Pike00:52:52

A few months into his graduate programme to become a hotel manager, Edward Pike decided to quit and instead, get his Personal Training certificate. But something life changing happened to Edward three days before moving from Manchester to London... Now we've all come across some life defining moments. And what I appreciate so much about Edward's story is that he didn't sit back and wait for someone to come and save the day. No, Edward went out of his own way and started his own foundation to help other men, who like him, felt lost after being diagnosed with HIV. In 2015, this concept evolved into the Thrive Programme, supporting a group of newly-diagnosed HIV+ men to improve their emotional, mental and physical health. Thrive was developed in partnership with the Peel Institute, with support from 56 Dean Street (NHS) and Positive East. Because of its success, they created an independent charity called the Thrive Foundation. Edward has written for publications including The Guardian and SALT Magazine, and continues to write for the Huffington Post. As always, I'd love to hear from you and what you got out of this episode. Send me a Tweet (@markleruste) or drop me a line on Facebook (www.facebook.com/markleruste). Thank you so much for tuning in and enjoy today's episode! Mark x --- Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES: www.theunconventionalists.com/episode/35 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

04 Sep 2016#36 How to live life as an adventure with Rina Atienza00:42:19

It's happened to all of us. We have this big crazy idea, be it start a business, change career or, move to another country, say 10,000kms away... But before you know it, everyone is telling you it's a stupid idea, that it won't work, and that you're better off settling for what you know, rather than adventuring off into the abyss of the unknown. Enter stage left Rina Atienza. Rina attended the very first Tribe of The Unconventionalists Retreat back in 2015, and set off with a clear Quest: to start writing again and launch her blog: Evilschemes Ltd. But what she wasn't expecting was that her Quest would lead her to a life changing moment: relocating to the Philippines. In today's episode we dive into the story that led Rina to leave London for her native island and what she learned in the process. As always, I'd love to hear from you and what you got out of this episode. Send me a Tweet (www.twitter.com/markleruste) or drop me a line on Facebook (www.facebook.com/markleruste). Thank you so much for tuning in and enjoy today's episode! Mark --- Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES: www.theunconventionalists.com/episode/36 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

06 Sep 2016#37 How to embrace the unknown00:31:38

Four months ago I quit my job to focus 100% of my time on developing The Unconventionalists as a business. I had a 25year mortgage hanging over my head and had no idea how I would pay my bills or make it work. But somehow, I knew deep down that I would somehow figure it out. In today's episode I share with you my thoughts on what it takes to embrace the unknown and instead, trust the process. As always, I'd love to hear from you and what you got out of this episode. Send me a Tweet (www.twitter.com/markleruste) or drop me a line on Facebook (www.facebook.com/markleruste). Thank you so much for tuning in and enjoy today's episode! Mark --- Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES: www.theunconventionalists.com/episode/37 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

20 Sep 2016#38 How to follow your calling with Corrina Gordon-Barnes00:57:53

Imagine you had a successful business, doing good, and doing well. You've built a big online and offline community of people who love and support your work, because in return, you love and support their journey too. You've been paid for over 1,350 coaching hours, you've worked with over 200 coaching clients, you've written over 150 blogs, videos, webinars, you've been invited to speak at amazing conferences and you're probably making a six figure income. Now this didn't happen over night. No. You've spent the last ten years of your life dedicated to growing this business. And suddenly, one day, you decide to give it all up and start from scratch all over again. How would you feel? Well, today's guest is Corrina Gordon-Barnes, who was the founder of YouInspireMe.co.uk, a thriving business with a huge following who by most standards had achieved "the dream" of most coaches. To make a good living doing something you love and have a positive impact in the process. In today's episode you will hear for the first time Corrina share her journey of why she decided to try something different and what it feels like to start all over again. Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES: www.theunconventionalists.com/episode/38 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

27 Sep 2016#39 Why passion projects matter with Anton Chernikov00:57:36

Anton Chernikov is the founder of The Exponentials, who recently had a near-death experience, and is one of the most interesting minds I've come across. He doesn't believe in contracts or political promises and has a knack for turning passion projects into impactful community events that bring people together to change the world. From taking on the Greek economic situation to solving the migration crisis, Anton believes that community is what will eventually bring us closer to the solution. As always, I'd love to hear from you! Get in touch via Twitter (@markleruste) or Facebook (facebook.com/markleruste) and let me know what you got out of today's episode. Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES: www.theunconventionalists.com/episode/39 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

04 Oct 2016#40 How to live more naturally with Tony Riddle01:27:35

What if I told you, you could feel better today than you did ten years ago? Would you believe me? Turns out today's guest is turning 41 this year and feels better than in his twenties. Why? Simple. He's spent the last decade searching for the answer to a question many of us are battling with on a daily basis: how do I stop feeling so crappy about myself? Tony Riddle is the founder of Natural Lifestyle Coaching and has been featured across a wide range of national and international press including PSYCHOLOGIES and RED magazine. His honest and grounded approach to why most of us suffer from stress, anxiety, chronic fatigue and why so many men struggle with their identity is refreshingly inspiring and much needed. As always, I'd love to hear from you! Get in touch via Twitter (@markleruste) or Facebook (facebook.com/markleruste) and let me know what you got out of today's episode.

Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2

SHOW NOTES:

www.theunconventionalists.com/episode/40

GET IN TOUCH

Website: www.theunconventionalists.com
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Twitter: www.twitter.com/markleruste
YouTube: www.youtube.com/markleruste

10 Oct 2016#41 Why most diets fail with Bridget Hunt01:29:56

Bridget Hunt is a former dancer turned nutritionist, author of the Six Pack Chick, and Director of an ice cream and chocolate company. She loves fitness, hates sitting still, and has been described as the female version of Tim Ferris. Although in my opinion, it's Time Ferris who's the male version of Bridget Hunt! One thing you can be sure of is that Bridget is NEVER boring. As a fellow self-experimental human guinea-pig, Bridget not only brings a refreshing and genuine conversation to the table, but is also constantly challenging the fitness industry with its bold claims and diet fads and is always on the look out for new pioneering ways to make us feel better about ourselves. Listen to why Bridget won’t be writing another diet book, why Bridget is often mistaken for an extravert, why we are all an experiment of one and why diets simply never work. As always, I'd love to hear from you. Get in touch via Twitter (www.twitter.com/markleruste) or Facebook (facebook.com/markleruste) and let me know what you got out of today's episode. Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES: www.theunconventionalists.com/episode/41 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

21 Oct 2016#42 The power of authenticity with Olivier Larvor01:15:13

What if your realised that you had been lying to yourself your entire life? That the problem wasn't the job, your family or where you lived, but rather how you related to yourself and how you treated others? Well, it just so happens that when Olivier Larvor went off to Brazil to experience Ayahuasca for the first time, he was faced with the hard reality of what was really at the root of his pain: himself. In this refreshingly honest episode, Olivier shares with us why so many people are afraid to be real, with themselves and with others. He shares the challenges of parenting an autistic child as well as describing in details his first ceremony with the spirit of the vine. Olivier is a coach, trainer and facilitator who's also the co-host of Raw Voice Podcast. Subscribe now on iTunes: https://itunes.apple.com/gb/podcast/unconventionalists-mark-leruste/id1029651449?mt=2 SHOW NOTES: www.theunconventionalists.com/episode/42 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste

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