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03 Apr 2024
LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs
European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to American prospects. Additionally, social proof in the form of recommendations and endorsements is highly valued in American business culture. By making these simple adjustments, European entrepreneurs can transform their LinkedIn profiles into client magnets for the US market.
Takeaways
Optimizing a LinkedIn profile for the US market requires understanding cultural differences and language barriers.
Headlines should communicate value and use action verbs and quantifiable results.
Summaries should be personal, conversational, and highlight specific achievements.
Experience sections should focus on accomplishments and quantify success with numbers and results.
Avoid using technical jargon and acronyms that may not be familiar to American prospects.
Social proof in the form of recommendations and endorsements is highly valued in American business culture.
Template for reaching out to a peer for help Hey [first name], This may seem random, but I’m a [your nationality + job title] trying to re-do my profile to get more US clients. I’m not sure about this term: [insert term you want to verify]. Can you tell me if you understand it? Random, I know. But I just need 1 input from a US peer! Thanks! [your name]
Quotes
"Transform your LinkedIn profile into an American client magnet."
"Your headline on your LinkedIn profile, this is your prime real estate."
"Your summary is your chance to shine a spotlight on your expertise."
Chapters
00:00Introduction: Optimizing LinkedIn Profiles for the US Market
05:04Crafting a Compelling Headline
06:26Writing a Personal and Engaging Summary
08:16Highlighting Accomplishments in the Experience Section
Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work.
However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their communication to be clear and concise, and focus on building trust and relationships.
Examples of successful strategies include adapting to asynchronous learning solutions, highlighting the value proposition of products or services, and revamping LinkedIn profiles.
By understanding the differences and taking the right approach, European entrepreneurs can succeed in the US market.
Keywords: prospecting, American clients, European business strategy, cultural differences, deep dive research, tailor communication, building trust, relationships, US market
TAKEAWAYS
European entrepreneurs need to adapt their strategies when trying to attract American clients.
Deep dive research on the American market is crucial to understand customer demographics, buying habits, and industry trends.
Tailoring communication to be clear, concise, and focused on the value proposition is important for attracting American clients.
Building trust and relationships is still important in the fast-paced US business environment.
Examples of successful strategies include adapting to asynchronous learning solutions, highlighting the problem-solving aspect of products or services, and revamping LinkedIn profiles.
I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA .
In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make.
He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all. In other words, if you are a French business and you're looking to set up in the USA, hire Americans, or simply do business with Americans, you need to listen to this episode so you avoid these costly mistakes.
Takeaways
Adapt your product or service to the needs of the US market
Maintain good communication within your business and with customers
Understand the differences in business law between states
Have a clear business plan and realistic expectations
Be prepared to put in the time and effort required to succeed in the US Adapt your products or services to suit the US market and meet the needs of US customers.
Communicate effectively and manage your business with care, considering both customers and employees.
Read and understand contracts thoroughly, and seek legal advice to ensure compliance and protection.
Budget appropriately and have enough financial resources to cover the costs of starting and running a business in the US.
Consider the impact on the family and ensure everyone is fully committed to the project before making the move.
Quotes
"The success is not getting the E2 visa, the success is still being in the United States after three years."
"One of the biggest mistakes is that people do not adapt their offer, they do not adapt their product to the United States."
"The law won't protect you. What will protect you is the contract."
"It takes money to make money. You clearly need to have money to come to the United States."
Keywords French entrepreneurs, US market, business challenges, mistakes, communication, business law, adaptation, entrepreneurship, business, US market, communication, contracts, costs, family, adaptation
Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events.
I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France.
Tristan and his company are based in Grenoble, but they both have a strong connection to the US, and that's what we'll talk about.
He discusses the impact of climate change on outdoor activities and the motivation behind his mission. Tristan also talks about his experiences in different regions of the US, including Kansas, New York, Texas, and the West Coast, highlighting the differences in culture and attitudes towards the environment.
He emphasizes the importance of building relationships and the potential for deep technology development in Texas. Tristan explains how he got his business into the US and the role of Absolut Sensing in helping companies reduce methane emissions. In this conversation, Tristan discusses his experience of doing business in the US, specifically in the field of methane emission monitoring.
He highlights the differences between the government and commercial time frames and the importance of having a US citizen as a partner to bridge the cultural and regulatory gaps.
Tristan also emphasizes the significance of building trust with American clients and the role of validation from regulators and the scientific community. He shares that meeting NASA and other industry experts happened naturally through workshops and networking.
Tristan advises businesses to find someone familiar with the US ecosystem and to invest in face-to-face meetings. He also mentions that his company is looking to recruit talented individuals and financial partners for their expansion in the US.
Takeaways - Tristan Laurent started Absolut Sensing with the mission of monitoring and predicting global warming events.
- Different regions in the US have distinct cultures and attitudes towards the environment, with Texas showing potential for deep technology development and a focus on reducing methane emissions.
- Building relationships and understanding local perspectives are crucial when expanding a business into a new country or region. Doing business in the US can be fast-paced, but the government and commercial time frames are not the same.
- Having a US citizen as a partner can help bridge cultural and regulatory gaps.
- Building trust with American clients is important, and validation from regulators and the scientific community can help establish credibility.
- Networking and attending workshops can lead to valuable connections, including with organizations like NASA.
- Investing in face-to-face meetings is crucial for building relationships and understanding the US ecosystem.
1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur
2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions!
3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble! It just opened, so check them out!
We discuss the differences between the French and American mindsets, the challenges French entrepreneurs face when entering the American market, and the importance of language and cultural understanding.
You'll also get tips for working with Americans and why you need flexibility, solution-oriented thinking, and a positive mindset.
To finish, we talk about the perception of failure in France and the US, and the importance of practicing and embracing one's accent when learning English.
Takeaways - Flexibility and a positive mindset are key when working with Americans. - French entrepreneurs should focus on clarity, being convincing, avoiding - burnout, standing out, and seeking support when entering the American market. - Americans are more comfortable with discussing money and failure compared to French people. - French people tend to be more critical, while Americans have a can-do attitude. - Practice and finding the best learning methods are crucial for improving English language skills.
ANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch"
We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?"
---------------------------------- There are two types of pitches that every entrepreneur needs to master: 1. the social pitch 2. the planned pitch.
The social pitch is designed to spark conversations and make people remember you. It should focus on your why, be clear and concise, and spark curiosity.
The planned pitch is longer and aims to get your audience to take a specific action. It should include elements of clarity, authority, problem, solution, why, opportunity, next steps, and leave an emotional impact.
These are especially important when going into the US market, when business needs to be fast and to the point. If you drown your listener in technical details, you will lose the deal.
Mastering these pitches, and you'll be able to persuade more people to do business with you, more easily.
Franziska Kirschner is British, and co-founder and CEO of Intropy AI.
I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.
I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the direction her business took.
She discusses the challenges and opportunities of working with traditional industries in the US compared to several other European countries, and the differences in attitidues to AI.
As for selling to Americans, she shares that it's all about focusing on ROI, no matter what the industry.
Franziska emphasizes the value of connecting with industry experts and understanding the language and values of the target market.
And bonus: Intropy is looking for software engineers to join their team.
In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US.
The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences.
The strategies to overcome these challenges include tailoring outreach strategies to American expectations, optimizing online presence for American clients, and minding cultural and language considerations.
Not to mention one of my favorite points: the importance of clear and concise communication, showcasing success stories, and adapting to American business culture.
Keywords
boost sales, American clients, European service providers, challenges, outreach strategies, online presence, cultural differences, language considerations
Takeaways
Tailor your outreach strategy to the expectations of American prospects by using clear and concise language and highlighting tangible benefits.
Optimize your online presence by showcasing testimonials, case studies, and awards to build trust with American clients.
Mind the cultural and language differences when communicating with American clients, balancing directness with friendliness and adapting to American business culture.
In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market.
We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients.
And we address challenges of communication styles, accent perception, and efficient appointment setting, when you're doing business as a foreign entrepreneur in the US.
Takeaways
Optimizing LinkedIn profiles is crucial for showcasing authority and generating interest.
Quality over quantity is essential in outreach, with a focus on personalized, targeted messages.
Speed to lead is critical in appointment setting, and qualification questions help save time and resources.
Building credibility through social proof, testimonials, and market penetration pricing is effective for foreign entrepreneurs entering the US market.
Understanding communication styles, accent perception, and efficient appointment setting are key considerations for successful lead generation.
Keywords LinkedIn lead generation, foreign entrepreneurs, US market, communication styles, accent perception, appointment setting, credibility building
Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market.
They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market!
If you’re looking to go into the US market and raise funds for your startup, this interview will give you insights on: - Reasons you might want to target the US - How to be more visible in the US market - What networks you can leverage in the US, to accelerate your growth
If you’re looking to get more American clients for your business, you’ll get insights on: - How personalized prospecting with AI can get you more clients faster - How AI helps you easily segment your audience, to convert clients better - Why all of that builds higher trust & engagement with your target market
Keywords personalized prospecting, AI, sales performance, US market, technology, door-to-door sales, product-led sales motion, influencers, US market, revenue generation, sales cycle, French entrepreneurs, networks, advice, mistakes, French networks, investors, product-led motion, marketing strategies, office opening, fundraising round, budget
Takeaways - Humanlinker focuses on personalized prospecting with AI to enable sales performance. - They targeted the US market due to its maturity in big data and AI. - They used a product-led sales motion and worked with influencers to gain visibility in the US market. - Challenges included market size, targeting the right customer profiles, high cost of acquisition, and identifying the right influencers. Investing in testing and learning is crucial to generate revenue in the US market. - French entrepreneurs can benefit from the advice and networks of experienced French entrepreneurs already established in the US. Interacting with people who have already made the journey can help avoid repeating mistakes. - Opening an office in the US and closing a fundraising round are part of Human Linker's future plans for expansion.
In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients.
A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization.
Keywords
work organization, business growth, clients, goals, ideal repeatable week
Takeaways
Summer is a good time to re-evaluate and redesign your work organization.
Feeling overwhelmed and unsatisfied with your progress is a sign that you need to make changes.
Designing an ideal repeatable week can help prioritize important but not urgent tasks.
Setting limits and boundaries for yourself is crucial for achieving big goals.
She is an inspiration and a role model for personal branding on Linkedin.
Maartje is a career coach from the Netherlands. She moved to South Carolina a few years ago.
So of course I wanted to interview her about the work culture differences (Netherlands VS. USA), her perception of Americans at work, and how she adapted to her new culture.
We also talk about how she got out of the tech industry to become a career coach for women.
And balancing your authentic European identity with the expectations of American customers.
If you sell services and work with American clients (or you aspire to), you'll want to listen to this interview.
Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market.
What we talk about in this episode:
Eco-friendly business success: Guillaume's passion for sustainable manufacturing and wildlife preservation can make your business more attractive to American clients.
Regional differences: Discover how the perception of eco-friendly products varies across the US, with surprising markets like Texas.
Customer service: Learn why excellent customer service is crucial for gaining and retaining American clients.
Adapt your approach: Guillaume discusses how to tailor your communication and branding strategies for the US market.
Product differentiation: Understand the importance of standing out in a crowded market and maintaining a local presence.
Communication as a foreign business: When you should and shouldn't emphasize your French (or other) nationality as a marketing argument.
Commitment to the US market: Hear about the need for a strong commitment to succeed in the US, including dealing with communication challenges and high costs.
This conversation is packed with insights for EU entrepreneurs looking to expand their business and attract American clients.
----------------------------------------------
News & Announcements:
Enrollment in September! If you need to be more confident doing business in English, join the waitlist for my English Conversation Club today. We open enrollments again in September. Last time (in May), we welcomed a record number of new members!
Free consulting chat: August 28 (not Aug. 12!) on How to Become a Transatlantic Entrepreneur. I made a mistake in last week’s email, and I apologize! This session will be on Aug. 28, at 7am EST / 1pm CEST. You can register here to participate!
I’m running the Paris Olympics Marathon Pour Tous this Saturday! Super excited to participate in this once-in-a-lifetime event! Wish me luck, and if you’re in Paris, come watch the event live, it’ll be awesome! The departure is at 10pm… and then we run until 3am!
Learn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster.
I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year.
📣📣📣Join me on August 28 for an intimate interactive workshop, where I'll take you through these steps and how you can apply them to your own business.
It's free, but spots are limited to keep the event small!
Grab your spot at https://us06web.zoom.us/meeting/register/tZAscuChrTMqEtdTu17pHVf764r6z4A67FCa
------------------------------------------- 🇺🇸💰 Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses create gold in the U.S. market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🤝 You can also connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/
♻️ If this video was useful for you, help me help others! Please share it with your network.
To crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to resonate with them. Cultural differences can significantly impact business outcomes, so it is essential to strike a balance between directness and politeness. Defining your American ideal client persona is the foundation for success in the US market.
------ 🇺🇸💰 Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses create gold in the U.S. market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🤝 You can also connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/
♻️ If this video was useful for you, help me help others! Please share it with your network.
Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals.
If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches.
But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching they bought with me to fix their pitch.
In other words, this stuff can make a huge difference in the success of your efforts.
So I want to show you why the way you pitch matters—and how adapting your approach to American cultural expectations can be the key to unlocking success in the US market.
------ 🇺🇸💰 Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop
🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/
♻️ If this video was useful for you, help me help others! Please share it with your network.
Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals.
If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching they bought with me to fix their pitch.
In other words, this stuff can make a huge difference in the success of your efforts.
So I want to show you why the way you pitch matters—and how adapting your approach to American cultural expectations can be the key to unlocking success in the US market.
→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop
→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course
If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients 2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce 2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition 2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transatlantic Triumph: The European entrepreneur’s roadmap to standing out & getting American clients”
Today: We specialize in helping solopreneurs, service providers, an
→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop
→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course
If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients 2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce 2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition 2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transatlantic Triumph: The European entrepreneur’s roadmap to standing out & getting American clients”
Today: We specialize in helping solopreneurs, service providers, an
→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients
2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce
2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition
2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans.
In this episode, I’m thrilled to share some big news: I'm changing my business name from American Market Alchemist to Transatlantia!
And the American Market Alchemist podcast is becoming The TransAtlantic Entrepreneur podcast!
This change marks an exciting new chapter, one that reflects my vision for empowering European entrepreneurs to thrive in the American market.
I’ll take you behind the scenes of why I made this decision and what it means for the future of our work together.
You’ll hear about my mission to help a thousand European entrepreneurs break barriers, build trust and credibility, and become leaders in their fields, on both sides of the Atlantic.
We’ll also explore the importance of collaboration, cultural exchange, and redefining success as a transatlantic entrepreneur.
Plus, I’ll share updates on my recently-launched Transatlantic Entrepreneur Accelerator Program and what’s coming next.
If you’re ready to take your business to new heights and join a bold community of transatlantic entrepreneurs, you're in the right place.
Let’s set your course and venture boldly towards your success in the U.S.!
---------
NEW & NOTEWORTHY!
Our new website (still a work in progress!): https://www.transatlantia.com/
Join my next Transatlantic Entrepreneur workshop: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop
How I can help you attract American clients to your business: https://www.transatlantia.com/the-transatlantic-entrepreneur-accelerator
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here:
2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “TransAtlantia” (formerly known as American Market Alchemist) specifically tailored to European entrepreneurs who want to get American clients
2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce
2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal
If you’re new to my channel, my name is Christina Rebuffet-Broadus.
I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:
→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here:
2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients
2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce
2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their Linked
→ Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Here’s how I got here: 2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music 2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business 2007: Got my Masters degree in American Civilization
2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English 2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk” - 2017: “Get The Job” - 2018: “Business English Mastery” & “Speak Business English Confidently” - 2019: “Understand Real American English” & “English Conversation Club”
2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients
2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce
2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition
2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans.
Joining us today is Jannik Lawaetz, the CEO and Founder of LuggageHero and HotelsHero, innovative companies transforming the way travelers and hotels manage luggage storage.
With over 8 years of experience and more than a million bags stored worldwide, Jannik has been at the forefront of creating smart, self-service solutions that improve efficiency and guest satisfaction for hotels in 40 countries.
His mission is to modernize the hospitality industry, making it both guest-centric and operationally seamless.
Connect with Jannik on LinkedIn: https://www.linkedin.com/in/dklawaetz
Learn more about his businesses: https://luggagehero.com and https://www.hotelshero.com --- → Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar
→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course
If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/), a consultancy and training company that helps European service providers, solopreneurs, and agencies attract American clients and increase revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.
Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients.
My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.
To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow.
But with every step, you're breaking down barriers and getting closer to the success you deserve.
Stay committed, keep pushing, and remember: the U.S. market is yours to conquer.
Your vision, expertise, and boldness are what will set you apart.
→ Want to get more American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.
We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen: → Winning an $8 billion contract with Houston Airport by adapting their negotiation style. → Raising $42 million from American VCs and investors. → Achieving a 36x ROI by adapting a France-based business coaching program to suit an international market
Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily. To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow.
But with every step, you're breaking down barriers and getting closer to the success you deserve.
Stay committed, keep pushing, and remember: the U.S. market is yours to conquer.
Your vision, expertise, and boldness are what will set you apart. Let's make sure the world knows it.
Most tech CEOs fail when expanding globally, not because of their product, but because they don’t know how to sell it.
In this episode, Jérôme Gilleron reveals the biggest mistakes European tech founders make when scaling to the U.S. and what it really takes to become a global leader. If you think your product will sell itself, think again.
Jerome is a tech influencer and tech startup growth coach. He’s also an expert at turning European tech CEOs into global giants, by scaling their deeptech & climate tech startups.
And since we’re both passionate about boosting European founders, we had an 80-minute conversation about European tech CEOs expanding into the U.S.
Watch now to learn how to position yourself for success in the U.S. market.
I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here!
Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me reach more ambitions entrepreneurs who need help going into the American market.
A 5-star rating, a comment, a share... all of those will greatly encourage and support this new project as it gets off the ground!
Here's the official description: Welcome to American Market Alchemist: Helping European companies create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.
In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.
Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource.
Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
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