The Thought Leader's Handbook (Jonathan Reid)
Explore every episode of The Thought Leader's Handbook
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 09 Apr 2024 | Your Audience NEEDS You (Vitamin U) | 00:03:26 | |
In this episode, we dive into the concept of "Vitamin You" – the unique expertise, experience, and perspective that you bring to your audience. Just like a deficiency in essential vitamins can lead to health problems, a lack of "Vitamin You" in your audience's life can hinder their growth and potential. We'll explore why it's crucial to share your unique insights and how withholding them not only limits yourself but also your audience's potential! Key Points: - Understanding "Vitamin U" - The Impact of Withholding "Vitamin U" - Overcoming Fear and Doubt Key Resources: - Book a call to streamline your podcast or become a Thought Leader: https://www.reidentify.co/book-call - More information on what we do at Reidentify: https://www.reidentify.co - Connect with me on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ - Don't forget to subscribe to the podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg Until next time, keep nourishing your audience with "Vitamin You" and continue leading with authenticity and expertise! | |||
| 16 Jul 2024 | In Person vs Virtual B2B Podcasts (Which one?) | 00:13:16 | |
In this episode, I explore the benefits and challenges of in-person versus virtual podcasts, specifically for B2B podcasts! Learn how to choose the best format for your needs, optimise guest experiences, and discover essential equipment and ideal locations for recording said podcast 👌 Key Themes: - Benefits of in-person podcasts for guest connection - Flexibility and convenience of virtual podcasts - Essential equipment for both podcast formats - Ideal locations for recording podcasts - Enhancing guest experience and gathering feedback Resources: Book a Call: https://www.reidentify.co/book-call Visit Our Website: https://www.reidentify.co Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid #B2BPodcasting #PodcastTips #VirtualPodcast #InPersonPodcast #PodcastProduction | |||
| 07 May 2024 | How To Lead Effectively In 2024 (Millitary Principles) | 00:45:39 | |
In this episode, I engage in a discussion with ex-military, leadership and team performance expert (and my first guest!), Benjamin Wade - MD of West Peak. We explore the dynamics of effective leadership, motivation, and how to work together as a team in 2024. We delve into the importance of vulnerability in leadership, the balance between being a leader and a team player, and strategies for fostering dedication and passion within teams. Key Points:
Additional Resources:
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| 14 May 2024 | Who Should Host Your B2B Podcast? | 00:13:00 | |
In this episode, I delve into the crucial decision of who should be the host of your company podcast. While the CEO may seem like the obvious choice, practical constraints such as time availability often make this option challenging. We explore alternative options and highlight key qualities to look for in a podcast host. Key Points: - Challenges with CEO Hosting: While having the CEO as the host can be beneficial for brand visibility and personal branding, time constraints often hinder consistent podcast production. - Alternative Hosts: Consider other high-level executives or passionate team members who can effectively convey the brand's message and engage with the audience. - Charisma and Communication Skills: Charismatic hosts with strong communication skills can captivate and retain audience attention, ensuring an engaging listening experience. - Focusing on Brand Message: Ultimately, the chosen host(s) should effectively convey the brand's message to the target audience and ideal customer profiles (ICPs). Key Resources: - Book a call to streamline your podcast process or become a Thought Leader:https://www.reidentify.co/book-call - More information on what we do at Reidentify: https://www.reidentify.co - Connect with Jonathan Reid on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ - Subscribe to the podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg Thank you for tuning in! Remember to share and give us a five-star rating to support the show. Have an amazing day, and stay blessed by the best! I'll catch you in the next episode. | |||
| 14 Mar 2024 | Welcome to the Thought Leader's Handbook | 00:00:55 | |
Welcome to "The Thought Leader's Handbook," your go-to podcast for all things thought leadership! Join me as we dive into the exciting world of B2B marketing, personal branding, and podcasting.
Together, we'll uncover the secrets to becoming the go-to expert in your field. Get ready to hear from established thought leaders who share their journey and wisdom, guiding you on how to make a REAL impact.
So, if you're eager to amplify your presence and leave your mark, hit that subscribe button and let's embark on this journey together!
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| 02 Jul 2024 | How to Avoid Burnout as a Podcaster (Do This) | 00:16:56 | |
In this episode, we dive deep into understanding and combating the infamous "burnout". Learn how to recognise the signs, understand the causes, and implement strategies to avoid burnout as a thought leader and podcaster. Key Themes: - Recognising the signs of burnout - Causes of burnout in thought leaders - Effective strategies to combat burnout - Importance of taking breaks and work-life balance - Utilising the Eisenhower Matrix for prioritisation Resources: - Book a Call: https://www.reidentify.co/book-call - Visit Our Website: https://www.reidentify.co - Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid Feel free to reach out to me on LinkedIn or leave your thoughts in the comments below. Don't forget to like, subscribe, and rate our podcast! #BurnoutPrevention #ThoughtLeadership #PodcastingTips #WorkLifeBalance #EisenhowerMatrix | |||
| 16 Apr 2024 | DON'T Start A Podcast, Do This Instead... | 00:14:30 | |
In today's episode, we delve into the concept of Minimum Viable Podcasting (MVP) and how it can revolutionise your approach to launching a podcast. Just like a Minimum Viable Product (MVP) allows you to test ideas in the product world, a Minimum Viable Podcast enables you to gauge audience interest, suitability, and feasibility before committing to a full-fledged podcasting endeavor. We explore the key characteristics of an MVP, steps to building one, and the importance of gathering feedback and iterating for continuous improvement. Key Points:
Key Resources: Book a call to streamline your podcast or become a Thought Leader:
More information on what we do at Reidentify:
Connect with me on LinkedIn:
Subscribe to the podcast on YouTube:
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| 27 Mar 2024 | How To Save Time When Creating Thought Leadership Content | 00:13:09 | |
Welcome to Episode 1 of "The Thought Leader's Handbook"! Today's episode is all about a topic close to my heart: Bulk content creation. You know, it's like that old saying goes, "Work smarter, not harder." And that's exactly what we're diving into today. Key Points: - Why Bulk Content Creation Matters (we all have limited time!) - Different Content Types (some formats work better than others) - The Perks of Content Bulk Production (spoiler, there's more ups than downs) Key Resources: - The podcast automation video I mention: https://youtu.be/Cr8VEE2Urow Connect with Me: - Want to develop your Thought Leadership or streamline your podcast? Book a call with me here https://www.reidentify.co/book-call - More information on what we do: https://www.reidentify.co - Let's connect on LinkedIn! https://www.linkedin.com/in/jonathan-reid-654566172/ - Don't forget to hit subscribe so you never miss an episode! https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg Whether you're tuning in on your favorite podcast platform or catching us on YouTube, your support means the world! Be sure to drop a review or leave a comment, and hit that subscribe button for more insightful chats. Until next time Thought Leaders! | |||
| 04 Jun 2024 | You Don't Need More Followers (You Need a Community) | 00:09:19 | |
Today I discuss the importance of community building for thought leaders, businesses and brands, spoiler: It's VITAL! I highlight the need to move beyond merely accumulating followers and focus on creating a space where community members feel involved, connected, and engaged. Key Points: - Prioritising Community Over Follower Count - Community Conversion - Brand Loyalty Through Community Building - Platform Selection for Community Housing Action Items: - Determine the best platform for housing the community. - Conduct a poll to understand where the target audience currently spends their time online. Additional Resources: - Book a Call: https://www.reidentify.co/book-call - More Information on Reidentify: https://www.reidentify.co - Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ - Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg | |||
| 18 Jun 2024 | Break Your Limiting Beliefs (for podcasters) | 00:10:42 | |
Self Limiting beliefs are holding you back more than you know! Today I share insights from a recent consultation with a prospect who was held back by self-doubt and offers strategies to overcome these mental barriers. It is so important to recognise and address these beliefs to unlock your full potential and become an effective thought leader! Key Points: - Identifying Self-Limiting Beliefs - Impact on Thought Leadership - Strategies to Overcome Mental Barriers - Taking Control of Thoughts - Trusting Yourself and Leading Others Additional Resources: - Book a Call: https://www.reidentify.co/book-call - Visit Our Website: https://www.thoughtleadershandbook.com - Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid | |||
| 28 May 2024 | How to Grow Your B2B Podcast Through Social Media | 00:22:07 | |
In this episode of the Thought Leaders Handbook, I discuss the importance of leveraging social media to elevate your B2B podcast and establishing thought leadership! I provide practical advice on using various social media platforms to engage your target audience and promote your podcast. Key Points:
Additional Resources: Book a Call:
More Information on Reidentify:
Connect with Jonathan on LinkedIn:
Subscribe to the Podcast on YouTube:
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| 23 Jul 2024 | Is B2B Podcasting Too Saturated? | 00:10:09 | |
In this episode, I debunk the myth that podcasting is saturated and explain why there's still LOADS of opportunity for new voices in the space! I discuss the importance of differentiating your podcast, how to leverage your unique perspective, and why most podcasts fail early 👀 Key Themes:
Resources:
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| 02 Apr 2024 | How to Become a Thought Leader Online: The Hub & Spoke Model | 00:14:08 | |
Welcome back to the Thought Leader's Handbook! In this episode, we explore the concept of the hub and spoke model and how it relates to thought leadership and B2B marketing strategies. I break down this model and its application to thought leadership, outlining how podcasts serve as the hub while social media, blogs, newsletters, etc, act as the spokes, all contributing to a comprehensive thought leadership strategy. Key Points: - Understanding the Hub & Spoke Model - Application to Thought Leadership - Integration with Marketing Key Resources: - Book a call to streamline your podcast or become a Thought Leader: https://www.reidentify.co/book-call - More information on what we do at Reidentify: https://www.reidentify.co - Connect with me on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ - Don't forget to subscribe to the podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg By understanding this model and its application, you're one step closer to establishing yourself as an authority in your field. Remember to stay tuned for upcoming episodes where we'll delve deeper into various aspects of thought leadership strategies. #thoughtleader #thoughtleadership #podcasting | |||
| 21 May 2024 | Don't Script Your Podcast: Do This Instead (Chat GPT) | 00:08:59 | |
In this episode, I dive into the world of solo podcasting, sharing my own journey and lessons learned. I'll introduce you to the concept of semi-scripting and show you how to use AI, specifically ChatGPT, to make preparing for your solo episodes a breeze. Key Points:
Additional Resources:
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| 30 Jul 2024 | How To Get Invited On To Podcasts As a Guest | 00:13:24 | |
In this episode, I dive into the essential steps you need to take to get invited onto more podcasts. I share my experiences and insights from being on multiple podcasts and managing others. We'll cover how to showcase your value, leverage your own podcast, connect with other podcasters, and the importance of pitching yourself effectively. Stay tuned for actionable tips that can help you expand your presence in the podcasting world! Key Themes: - Showcase your value - Leverage your own podcast - Connect with other podcasters - Pitch yourself effectively Resources: Book a Call: https://www.reidentify.co/book-call Visit Our Website: https://www.reidentify.co Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid | |||
| 23 Apr 2024 | Building An Audience Is Like Dating | 00:12:01 | |
In this episode, Jonathan explores the parallels between building a healthy relationship with your audience as a thought leader and nurturing a romantic relationship. Drawing from Valentine's Day reflections, he highlights the importance of understanding your audience's preferences, effective communication, vulnerability, and building trust. Key Points: - Understanding Your Audience - Effective Communication - Vulnerability - Building Trust Key Resources:
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| 11 Jun 2024 | What is Dark Social in B2B Marketing? | 00:10:44 | |
In today's episode, I explore the concept of dark social and its impact on B2B marketing. I explain what dark social is, why it matters, and how it plays a significant role in the buyer's journey. I also discuss strategies to leverage dark social through high-quality content and consistent engagement 👀 Also, shout out to Knowledge pill whose video inspired me to create this one! Key Points: - Understanding Dark Social - Impact on the Buyer Journey 👥 - Dark Social Channels - The Role of High-Quality Content - Leveraging Podcasts for Dark Social 🎙️ - Attribution and Dark Social Additional Resources: Book a Call: https://www.reidentify.co/book-call More Information on Reidentify: https://www.reidentify.co Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg #darksocial #b2bmarketing #b2bcontentmarketing #b2bpodcasting | |||
| 09 Jul 2024 | Speak to prospects who are not ready to buy... let me explain | 00:08:33 | |
In this episode, I discuss why it's crucial to engage with the majority of your market that's not yet ready to buy. I'll explore strategies to build relationships and trust with these potential clients to ensure they turn to you when they're ready to make a purchase. Key Themes: - Importance of engaging non-ready buyers - Strategies for awareness and consideration stages - Role of buyer independence in the digital age - Benefits of long-term engagement - Creating content to build trust Resources: - Book a Call: https://www.reidentify.co/book-call - Visit Our Website: https://www.reidentify.co - Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid #B2BMarketing #ContentStrategy #PodcastingTips | |||
| 29 Apr 2024 | You're Wasting Your B2B Webinars! (Turn Them Into Podcasts) | 00:11:35 | |
In today's episode, I want to share with you a powerful strategy that I've seen working to boost thought leadership and engagement: converting webinars into podcasts. Converting webinars into podcasts offers a GREAT opportunity to extend the reach of your thought leadership content. By carefully selecting and editing webinar content, leveraging Q&A sessions, and incorporating podcast elements, you can create compelling episodes that resonate with your audience and reinforce your position as a thought leader. It's been a BIG game-changer for those who use it, so I'm excited to pass it on to you. Let's dive in! Key Points: - Seamless Integration of Webinars into Podcasts - Selecting Suitable Webinars - Editing for Podcast Format - Leveraging Q&A Sessions - Strategic Utilisation of Webinar Content Key Resources: - Book a Call: Learn more about how we can streamline your podcast and help you become a Thought Leader. https://www.reidentify.co/book-call - More Information on Reidentify: https://www.reidentify.co - Connect with me on LinkedIn: https://www.linkedin.com/in/jonathan-reid-654566172/ - Subscribe to the Podcast on YouTube: https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg | |||
| 25 Jun 2024 | BEST Tools and Softwares for B2B Podcasting (You need these!) | 00:11:40 | |
In this episode, we dive into the key tools and software you need to ensure your B2B podcast succeeds. Whether you’re recording in-person or virtually, these recommendations will save you time, enhance quality, and streamline your podcasting process. Tune in as we discuss the best platforms for recording, editing, hosting, and managing your podcast to help you deliver professional and engaging content. Key Points: - What microphone to use - DON'T USE ZOOM! - What recording software to use - Where to put your podcast - How to edit your podcast - How to manage your podcast Additional Resources: - Book a Call: https://www.reidentify.co/book-call - Visit Our Website: https://www.reidentify.co - Connect on LinkedIn: https://www.linkedin.com/in/jonathanreid | |||