The Takeover with Tim and Cindy (Tim and Cindy Dodd)

In the first episode of The Takeover podcast with Tim and Cindy, we’ll have an exclusive sneak peek into this power couple’s story—from the first time they met to how they fell in love, having a gorgeous wedding and facing a company crash…All of that and more! They discuss the difficulties of keeping the company afloat and the financial struggles they faced, as well as the importance of alignment in their relationship and business. Tim and Cindy walk us through how they got to where they are right now and you have front row seats! 

In this episode we’ll cover: 

• 01:28: Tim and Cindy share the story of how they first met 
• 16:25: Their lowest point as a couple
• 21:06: Lessons learned from their journey and experiences
• 23:12: Building a great company culture
• 25:13: The importance of alignment in marriage and business

Watch this episode and others on YouTube: https://bit.ly/48mKNzG

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

In this episode of The Takeover with Tim and Cindy, they dive deep into the importance of company culture and how it can make or break a business. They share their personal experiences with both good and bad cultures and provide actionable tips on how to build and maintain a great company culture. Remember that building culture is not just about the present; it's about the future of your business and the tribe you create. Stay tuned for more episodes on dominating every aspect of life and business #LetsGetWinning

This episode will dive into:

• 03:18: Defining culture
• 04:21: What’s your M-V-V? Mission.Vision.Value
• 09:48: The importance of building a values-based team
• 18:29: Consequences of bad company culture

Watch this episode and others on YouTube: https://bit.ly/3GRfBgk

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

We've all experienced those pivotal moments in life when we witnessed remarkable growth and acceleration. Surprisingly, these moments often coincide with letting go of certain habits or mindsets. In this episode, Tim and Cindy discuss five crucial things they gave up that transformed their lives and propelled them to new heights. Get the secrets to their #Winning life. Tune in!

In this episode we’ll cover: 

• 01:52: The importance of taking extreme ownership
• 07:13: Giving up unproductive habits
• 14:20: Enjoying the season of life you’re in 
• 21:58: Fulfilling your mission vs seeking for approval

Watch this episode and others on YouTube: https://bit.ly/3RtJxUt

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Where business mastery meets life leadership. Enter the world of business and entrepreneurship with the power couple who turned dreams into a multi-million dollar business. Each episode unfolds their personal journey of passion, persistence, and peak performance, offering you tangible insights to conquer both the boardroom and life. Whether you're a budding or successful entrepreneur or just hungry for success, gear up for actionable takeaways. It's not just about winning, it's about domination. Tune in and elevate your game with The Takeover. Let's Get Winning!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Explore the untapped potential of Outbound Marketing, why it's crucial for your business growth in the digital age, and how it can be your fastest route to revenue expansion if DONE RIGHT. If you’re not tapping into Outbound Marketing yet or you’re looking to take it to the next level, this episode is for you.

Outbound marketing is the most profitable and scalable way to explode your revenue, almost overnight.

Listen to learn more about how to use this marketing channel for your business 🚀

We’ll dive into: 

• 01:31: Our own outbound marketing success story 
• 02:24: Defining outbound marketing
• 05:59: Common misconceptions and myths around this marketing avenue
• 14:28: The #1 reason why people don't leverage outbound 
• 20:38: Benefits of outbound marketing

Watch this episode and others on YouTube: https://bit.ly/48pkwAD

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Have you ever experienced a time when you had success in an area but that success was short-lived and you were back down to square one?

The up and down-cycles we sometimes experience in life can be attributed to self-sabotage.

Yes—you could be quite literally hindering your OWN success.

Self-sabotage takes on various forms in our lives, and it's a topic worth exploring to break free from those limiting cycles. How has self-sabotage shown up in your life?

In this episode let’s look at:

• 03:34: Recognizing Self-Sabotage
• 04:45: Defining the Upper Limit Problem—your internal thermostat
• 07:50: Examples of self-sabotage and where it could be coming from
• 15:07: How do you manage your internal thermostat?
• 17:59: Pushing past discomfort and overcoming self-sabotage

Watch this episode and others on YouTube: https://bit.ly/3Tyji26

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

If you are not leveraging AI in your life, career and business…you are going to get LEFT BEHIND.

In a world where adaptation is the key to survival, leveraging AI in your business is not just an option; it's a necessity. 

In this episode, we delve into the benefits of incorporating AI into your business strategy and why NOW is the time to seize this opportunity to evolve. We dissect how to EASILY get started with AI and how to integrate AI into every area of your life and business.

Let’s talk about:

• 01:24: Setting Intentional AI Goals for your business or company
• 03:09: Initial fears about AI
• 08:27: Developments we had after implementing AI 
• 12:51: Building AI tools
• 19:21: How to easily get started with AI

Watch this episode and others on YouTube: https://bit.ly/3Tywync

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

How you treat your body and mind matters—our daily routines are the KEY to showing up as our best selves, winning the day, and accelerating results without burnout. 

Join us in this episode as we share our daily routine rooted in our peak performance protocols and how we redefined our approach to being corporate athletes. Learn keys to reclaim focus, set rules for success, and tap into periods of flow for unparalleled productivity. 

It’s time to optimize your routine for peak performance and sustained success. Tune in to find out how to get started!

• 03:43: Corporate Athlete concept 
• 07:59: Creating a “flow block" for deep, focused work
• 18:45: Guarding attention against distractions
• 27:29: Energy management over time management
• 30:44: Active recovery

Resources:
Mystery of marriage by Mike Mason

Feel free to share the episode with your friends, family, and colleagues who will find value from the show!

Watch this episode and others on YouTube: https://bit.ly/3RukKQi

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

With the thousands of marketing approaches and strategies out there, it can be hard to know which one is right for your business.

At PEMA.io, marketing is our bread and butter. With hundreds of clients, we understand the struggles entrepreneurs face when choosing the right strategy. 

Listen to the episode as we rank and break down the top 7 online marketing approaches, revealing insider insights from the least effective and outdated tactics to the effective and game-changing ones that will explode your business. 

From SEO to PPC, social media to outbound marketing, we break down the pros and cons, and help you tailor your approach based on your goals and business stage. 

This episode let’s look at:

• 01:30: Introduction to Marketing Avenues
• 04:07: Is affiliate marketing the best fit for your business?
• 07:30: Pros and cons of webinars 
• 15:15: Tim’s personal experience on running an SEO company
• 21:05: The changing perception of ads
• 24:57: Importance of Testing and Spending in Marketing

Feel free to share the episode with your friends, family, and colleagues who will find value from the show!

Watch this episode and others on YouTube: https://bit.ly/48ubvqh

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

What does it look like to win in all areas of life? 

Join us in this episode as we unravel the essence of winning and why it's not just a one-time event, but a lifestyle.

From business to personal goals, what does it mean to have a strong desire to WIN and hit your goals? What keeps the most successful people on this path of winning?

Tune in as we dissect what winning truly means and practical tips on how to WIN in all areas of your life.

Let’s Get Winning.

We’ll dive into:

• 02:10: Where our desire to win stems from
• 07:25: Cultivating the Desire to Win
• 13:46: Shift from Grinding to Winning 
• 25:39: Winning in different areas of life
• 40:25: Winning in what you are “called” to do

Watch this episode and others on YouTube: https://bit.ly/3tmZm7z

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

In this episode of The Takeover podcast, we're diving into the age-old question: should you work with your spouse? We've all heard the horror stories, but for us, it's been a game-changer.

We share our personal insights, highlighting the delicate balance of strengths and challenges that define our collaborative journey. We also explore the pitfalls couples may face when diving into a business together, and explore 5 key areas you need to have in place to make this your best partnership yet.

If you’re considering working with your spouse, or even are looking to build a successful business partnership, this episode is a must-listen. 

This episode let’s look at:

• 03:13: Should somebody work with their spouse?
• 06:28: The two main things a great business partnership should have 
• 10:32: Knowing your zones of expertise
• 24:03: Constant repetition of your mission and vision
• 28:29: Communication as a KEY tool
• 34:56: Having your partner’s back
• 40:54: Why you should stay in your lane
• 45:33: What should be your #1 priority

Watch this episode and others on YouTube: https://bit.ly/471PLRr

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

How do you maintain the energy, drive and motivation to keep striving for your goals?

There is one key thing you need if you are going to achieve success and it's the secret strategy we’ve been implementing for years to help us reach our goals faster than ever.

It's called “Big Mo” and it's all about building positive momentum toward your goals.

In this episode, we unpack the secrets of momentum and explore how it can not only accelerate your progress but also lift you up during tough times. Tune in to discover how to ride the momentum wave, avoid self-sabotage, and incorporate habits that fuel success daily.

This episode let’s look at:

• 06:23: What is momentum? 
• 07:57: Practical ways to build and sustain momentum
• 12:32: How to build positive momentum
• 13:42: What is negative momentum and how do we avoid it?
• 20:35: Pulling lessons learned
• 26:33: What is a compound effect?

Watch this episode and others on YouTube: https://bit.ly/471PJsN

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

The often unspoken truths about entrepreneurship and business ownership. In a world where social media paints a glossy picture of laptops on the beach and effortless success, we're here to bust the myths and shed light on the less glamorous side of the hustle. 

We’ll dissect myths like "build the business, and they will come" and tackle the belief that passion alone is the one golden ticket to success. 

Whether you’re an experienced entrepreneur or just starting on your business journey, join us for an honest discussion about the challenges that keep entrepreneurs up at night, from the loneliness of solo founders to the constant battles we face to run a business. 

Listen in and surround yourself with like-minded entrepreneurs! 

We'll discuss:

• 03:59: Is building a business plan required?
• 07:16: Is passion enough?
• 11:11: Are you an entrepreneur or an intrapreneur
• 20:28: The reality of entrepreneurship
• 29:07: Selling your vision

Watch this episode and others on YouTube: https://bit.ly/3RPFjYR

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Mentorship has been top of the list for career and business “must-dos” and there’s a good reason for it. 

It’s a known fact that mentoring is a great tool to help you propel your personal life and career, and the lessons you get are invaluable. 

But, does it just take having a mentor to achieve success? Quick answer—NO. 

Mentorship is often glamorized as a white-knight figure riding in to rescue your career, but the reality is quite different. Let’s explore the importance of mentorship and how it stands as a pivotal growth opportunity. It's not just a luxury; it's a necessity for anyone aiming to level up in their career.

Let’s tackle mentorship benefits, myths, misconceptions, and a lot more.

Tune in now!

This episode we'll get into: 

• 02:43: What is mentorship 
• 05:10: How do you begin to find a mentor?
• 07:23: Paying to be in the right room
• 10:01: There’s no such thing as white horse mentors 
• 16:27: Mentorship comes in many forms
• 19:55: How do you become a great mentee?
• 27:20: How to approach people to mentor you

Watch this episode and others on YouTube: https://bit.ly/41xmBZc

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

It’s that time of the year and one question comes to mind for a lot of people—how do you end 2023 and start the new year strong? 

Start planning. 

Taking the time to plan out your year or quarter is like creating a roadmap for success. It’s not about creating a rigid schedule but rather setting a clear direction for where you want to go. 

Imagine embarking on a journey without a map or a plan in place; you’ll most likely end up going in circles or even if you finally make it to your destination, you’ve already wasted so much valuable time and resources. 

That’s why planning, setting your goals before you dive into a new year or a new quarter is a powerful tool. You’re essentially setting a course for your goals. 

And planning doesn’t have to be boring, we’ve found ways to make it fun and more inspiring. We’ve been doing this exact same process for the last 4 years and it has worked insanely well! 

Join us in this episode of The Takeover podcast and let’s break down our annual planning process, and how you can apply it based on your needs!

This exciting episode will cover:

• 03:19: Tips on how to make planning fun and effective
• 06:08: Celebrating wins
• 10:24: Recalibrating things that didn't go well
• 15:07: Mapping out your goals and vision for the next season
• 16:27: Identifying your 5 key areas of focus
• 21:33: Big brainstorm session
• 23:32: What are your non-negotiables
• 24:45: Creating and removing friction
• 28:25: What's your theme for this season?
• 34:52: Taking action
• 36:40: Doing "Right Now Resolutions"

Watch this episode and others on YouTube: https://bit.ly/4aw51bW

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

As we bid goodbye to 2023, it's only natural to take a stroll down memory lane and reflect on the journey. 

This year, like any other, was a mix of highs and lows, victories and challenges.

We’ve had some amazing experiences throughout the year, but we’ve also faced tough times. And in reflecting back on the year, it’s crucial to celebrate all the wins—no matter how small—and also acknowledge the mistakes and setbacks. 

Reflecting on what went wrong opens the door to valuable lessons that might otherwise be missed. And we want to share these lessons with you. 

Tune in as we unpack the lessons from 2023, where we hope you get valuable nuggets and actionable items you can apply in your life, career, or business. 

Here’s to a year gone by and another year to get excited about!

Let's dive into: 

• 01:48: Hiring teammates
• 04:50: Recognizing your team's potential and limits
• 08:02: Self-sabotage
• 11:04: Investing in your teammates
• 12:21: Visiting Necker Island
• 14:52: Being in the right room with the right people
• 17:18: Having a well-oiled team and company 
• 19:00: Be the buyer, not the seller
• 21:53: Leveling up with coaches
• 25:26: Setting non-negotiables
• 26:48: Dialing in on our health and wellness
• 30:29: Biggest lessons in 2023

Watch this episode and others on YouTube: https://bit.ly/41rAWGF

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Do you need a personal brand to start and grow a business? 

In today’s episode of The Takeover, we unravel the role of having a personal brand in the context of entrepreneurship.

We'll explore the risks and pitfalls associated with closely tying a business to an individual, and at the same time delve into the benefits of personal branding, exploring how a strong personal brand can drive business growth, enhance networking, and attract customers or clients. 

Find out which approach best fits your business needs. Let’s dive in and tackle insights, case studies, and valuable tips on mastering the art of personal branding in the world of business.

We’ll talk about:

• 01:07: What is a personal brand in the context of entrepreneurship?
• 03:07: Building a company that doesn’t require you 
• 08:19: What is your goal for building a company?
• 11:05: Taking inspiration from multi-million entrepreneurs
• 13:05: Building authority
• 15:22: Pros of having a strong personal brand
• 18:57: Things to take into consideration

Watch this episode and others on YouTube: https://bit.ly/3TxzyjA

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

As seasons and economies shift, so does consumer behavior.

It's like a psychological rollercoaster—emotions ride high, uncertainty looms, and suddenly, the way people consume products takes a big turn. 

As an entrepreneur, one thing you should ask yourself is “How do I keep my business not just afloat but thriving in the market even in this economy?” 

That’s what we’re going to be discussing in this episode of The Takeover podcast. 

Let’s unlock some of the keys and tips behind how to thrive in any economy and put a spotlight on the different marketing and sales approaches you should take. 

We'll dive into:

• 01:48: Our 2020 business crash 
• 05:05: The difference in marketing in an up economy vs a down economy
• 08:40: How should your mindset shift?
• 11:37: Having the right response
• 14:45: How should your marketing shift in an economic downturn?
• 17:16: Vitamin vs aspirin
• 24:06: Shifting your sales strategy
• 30:20: Example of a proven sales strategy
• 36:30: What we did to thrive in a down economy
• 40:06: Opportunity season

Watch this episode and others on YouTube: https://bit.ly/42fDdoJ

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Imagine possessing a set of keys that could open doors to unprecedented leadership growth and success. 

Well, the good news is, these keys exist, and we're about to hand them over to you.

Join us as we unravel the power of authentic leadership that will propel your business to greater heights and help you rise to your leadership potential. 

In this episode, we dish out actionable leadership tips to apply these principles to your career and business. 

Ready to take your leadership skills to the next level? Jump into this conversation you won’t want to miss!

We’ll talk about:

04:41: Manager vs leader
06:59: How can you make success easy for your team?
12:43: Becoming a great influencer
16:22: Autonomy vs abdication
18:25: Providing enough support 
23:09: How do you identify what your team needs?
26:14: People don't follow weak leaders
33:43: Having proven success
38:36: PPF Goals
44:40: The timing of how you communicate

Watch this episode and others on YouTube: https://bit.ly/3u3ltjT

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Let’s dive into the heartbeat of our company—our team meetings! 

Have you ever wondered how often successful teams gather to synchronize their efforts, especially if you have a remote team? 

In this episode, we pull back the curtain on our meeting schedules, revealing the structures, purposes, and unique roles each meeting plays in fostering collaboration and success in our team. 

We’ll answer questions on WHY these meetings are so crucial, and debunk the popular thought that all meetings are just a waste of time, but most importantly, how to make each meeting fun. 

If you're looking to enhance your team's collaboration, whether in-person or remote, this episode is a must-listen. 

We'll discuss:

• 02:33: Starting with wins
• 04:42: Alleviating bottlenecks
• 06:28: Putting a spotlight on people who embody your mission and vision
• 09:03: Getting to know everyone on your team
• 12:31: One-on-one meetings
• 15:42: Benefits of doing high-level meetings
• 18:15: What are the keys to running effective meetings?
• 23:38: Meetings are the foundation of your company culture

Watch this episode and others on YouTube: https://bit.ly/3SltEA9

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

It's OK to Want More.

More health, wealth, good relationships, joy…

In whichever arena of your life you want MORE, this episode is going to equip you with the tools you need to acquire it.

Lock in as we uncover how to HAVE MORE in all areas of life and business.

We'll talk about:

• 01:42: Think-Feel-Do-Have
• 05:56: Start with your thoughts and feelings 
• 11:14: How do you do more?
• 12:18: Separating strategy from execution
• 13:59: Using leverage
• 20:06: Getting rid of distractions
• 23:09: How do you get more?

Watch this episode and others on YouTube: https://bit.ly/3Ug22ip

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

If you've ever felt stuck or wondered how to enhance your selling game, this one's for you.

In this episode, we’re not just talking about different sales tactics, we’re diving straight into the mindset that will change your sales strategy.

Remember, sales is more than just a transaction—it’s a service. 

We’ll debunk common myths around sales that might be holding you back. Like the notion that people inherently hate sales or that a good product sells itself effortlessly.

Let’s break down these misconceptions and talk about the REAL factors that drive sales success.

Tune in to navigate sales in the new world!

Let's jump into:

• 01:33: Mindset around sales
• 03:30: Sales is service
• 08:18: Dissecting myths around sales
• 16:47: How do you deal with the consumer’s lower level of trust?
• 17:43: Relieving customers from option fatigue 
• 22:48: Your moral obligation as a good salesperson

Watch this episode and others on YouTube: https://bit.ly/48Q5KDD

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Let's keep it real—life throws curveballs. But guess what? It's not about the curveball; it's about how you swing the bat.

Everyone faces challenges in life. Every business has its setbacks and problems. 

But the mindset you take in the face of these challenges is the determining factor in how you can come out on top. 

We’ve had our fair share of hurdles, but we’ve mastered how to handle them as opportunities.

Listen in as we share how you can shift and reframe your mindset in times of difficulties and see opportunities everywhere!

We'll dive into:

• 01:13: Two sons growing up in the same household
• 02:39: How our team handled a major shift
• 05:20: Your response as a separator
• 08:36: Pulling up lessons learned
• 10:00: The sunglasses effect
• 14:20: How we trained everyone in our team to shift perspectives

 Watch this episode and others on YouTube: https://bit.ly/3OijcrW

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Is building a coaching empire possible?

The answer is yes. You can build a thriving and profitable coaching business. 

But what sets you apart? 

Over the past five years, we've witnessed the rise of some extraordinary coaches while others faced challenges in breaking through. What's the game-changer, you ask? That's exactly what we'll be discussing in this episode. 

If you want to build a 6 or 7-figure coaching business, tune in! 

Whether you're a seasoned coach looking to level up or someone considering entering the coaching arena, this episode is tailor-made for you. 

Let's talk about:

•  02:56: How do you effectively reach your ideal clients?
• 04:29: Why does the passive approach not work?
• 08:18: What we wish we knew when we started our coaching business
• 11:16: The three things to get you started on direct outreach

 Watch this episode and others on YouTube: https://bit.ly/3HCCDYx

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

If you’re not using LinkedIn as part of your strategy to get B2B clients, you’ve got to lock into this episode. 

LinkedIn contributes to over 7-figures a year in our revenue and it's doing amazing things for our clients too.

So if you’re looking to fill your calendar with qualified decision makers or just get started with reaching out to clients using LinkedIn, this episode is for you. 

Listen in as we talk about the ins and outs of client acquisition and how you can maximize the potential of LinkedIn. 

Let’s get winning!

• 03:04: Identifying your ideal customer avatar
• 07:28: Addressing your customer’s pain points directly 
• 09:04: Using the right tone to get your message across
• 15:07: Considerations you should take with your processes

 Watch this episode and others on YouTube: https://bit.ly/3OmgL7G

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Picture this—a method so powerful that it not only brings in leads but allows your business to thrive even when the economy hits a rough patch. 

It exists and for us, it’s cold outreach. 

Cold outreach is the secret weapon in our arsenal, and it's not just about sending out emails or making cold calls. It's a strategic approach that, when executed thoughtfully, establishes meaningful connections with potential clients. 

This method isn't just about acquiring leads; it's a game-changer that propelled us to our first 7-figure milestone without relying on traditional ads.

So, if you want to build a sustainable, profitable and successful business this year, this marketing method has to be part of your marketing strategy. 

Listen in as we walk you through what cold outreach is and how it can help your business!

• 01:18: What is a lead?
• 03:02: Defining cold outreach 
• 05:21: Why is cold outreach effective for online businesses?
• 10:32: 3 Steps to get started with cold outreach 
• 18:04: 3 Things your business needs to grow and sustain

Watch this episode and others on YouTube: https://bit.ly/4b8AcKO

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Whether you're a seasoned sales professional or just starting in the game, understanding and applying some fundamental truths can be the game-changer you've been searching for. 

In this episode, we’ll unveil the 5 Sales Truths that will transform your sales process and reduce your rejection rates with the ultimate goal of exploding your revenue and income.

So if you’re looking to level up your sales game, be sure to tune in.

Let's dive into:

• 01:21: Great salespeople ask great questions
• 04:06: Address your customer's problems
• 06:01: How can you help your customers decide faster? 
• 11:34: Be the boss 
• 16:40: Provide a difference

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Ever wondered why some habits seem to stick effortlessly while others fade away just as easily? 

Our habits mean a lot to us, and it’s something we’re really proud of. Oftentimes, habits take a while or even years to cultivate, until we learned this ONE thing. 

In our quest for self-improvement, we found an approach that revolutionized our habit formation—friction. 

In this episode, we’ll unravel the relationship between habits and friction. 

Let’s talk about how we can use the concept of friction to optimize our habits to the best they can be! 

Let's dive into:

• 01:41: How do you avoid unwanted habits?
• 04:30: How do you take action?
• 06:14: How do you keep disciplined?
• 07:11: Practical ways you can get started on friction

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

In the fast-paced world of digital marketing, one channel stands out as a powerhouse for generating leads—cold email marketing.

But why is it such a fantastic channel for generating leads?

We’ll unpack the nuts and bolts in this episode as well as a step-by-step guide for you to execute on winning cold email strategies to grow your business.

Lock in!

• 01: 27: Why cold email?
• 04:01: Making sure you have the correct data
• 07:12: How do you keep the health of your email campaigns?
• 12:34: What are considerations around the technology you're using for outreach?
• 15:32: Working on a great copy that converts

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

If your sights are set on hitting that coveted 6-figure mark for your business this year, this episode is for you!

It's a milestone worth celebrating, and we have some strategies and lessons learned to share with you. From our own experience of starting from zero to building 6 figures in under a year and scaling to multiple 7 figures.

Let’s dive into no fluff, just straight-up strategies and hard-earned lessons that you can put into action to start seeing consistent 6-figure returns in your business. We've been in the trenches, we've stumbled, we've soared, and now, we're passing on our lessons learned to you. 

Listen in! 

• 01:26: What are you gonna sell?
• 03:09: Making sure that you are charging for the value of the transformation
• 06:53: What are the components that are needed to actually run, grow, and sustain a business?
• 11:06: Translating leads into conversions
• 15:01: Getting stuck in a cycle

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Have you ever stumbled upon a social media post or opened an email and thought, "Wow, it's like they're talking directly to me"? That, my friend, is the magic of good copy.

Whether you're crafting an email blast, a tweet, or any piece of content you want people to engage with, there's a crucial step you can't afford to skip: the research phase.

This isn't your run-of-the-mill research. It's about getting to know your audience intimately and getting to the heart of their problems. We're going to guide you through our precise research process, the first step we take before crafting any copy to promote our business or connect with our ideal customers. 

Trust us, once you implement this approach, you'll see a profound shift in how you approach copywriting, and your results will speak for themselves.

Let's discuss:

• 02:20: Why is research so important?
• 03:42: What questions do you need to ask upfront?
• 08:16: Identifying your ideal prospect’s desires and goals 
• 14:45: Where do we start? 
• 21:48: The psychology of why and how people buy

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

In the competitive landscape of professional networking, your LinkedIn profile is your digital calling card. But how do you ensure yours stands out from the crowd? 

In this episode, we're diving deep into five game-changing LinkedIn profile tips that will elevate your online presence and leave a lasting impression.

We’ll tackle the 5 key points you have to consider, the secrets for optimizing your experience section, leveraging keywords effectively, and strategically curating your media to showcase your expertise visually. 

Tune in to start crafting a LinkedIn profile that not only gets noticed but also opens doors to new connections and opportunities.

Let's get into:

• 01:27: What is your goal?
• 03:06: Are you using the right SEO keywords?
• 07:35: How to make a magnetic LinkedIn profile
• 12:01: Maximize LinkedIn's features
• 14:04: How to showcase your brand better

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

We're tackling the timeless truth: haters gonna hate. You've probably heard it before, but have you ever stopped to think about why that is? 

Picture this: little dogs always bark at big dogs. It's a simple yet profound analogy that perfectly captures the dynamic between those who criticize and those who keep pushing forward. 

On your journey to achieving your goals, you're bound to encounter your fair share of haters, critics, and self-appointed advisors. But why do some people feel the need to offer their two cents, especially when they might not have it all together themselves?

Tune in as we explore why haters gonna hate and how you can rise above it all to reach your full potential. So if you've ever felt weighed down by the negativity of haters or found yourself second-guessing your decisions because of criticism, this episode is for you.

Let's talk about:

• 01:44: Why do little dogs always bark at big dogs?
• 05:49: The bigger the goal, the louder the noise
• 10:05: When you face haters, remember your why
• 17:55: Using criticism as fuel 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Company culture is the invisible glue that holds teams together, influencing how they work, communicate, and achieve goals.

In a remote environment, your team's culture is more important since you are not confined to the walls of an office. It's woven into every virtual meeting, Slack message, and collaborative project. 

A solid culture transcends the number of team members. It's not about the headcount; it's about the values, beliefs, and behaviors that define your team's identity. 

Whether you're a remote startup business with a handful of enthusiasts or a corporate giant with thousands of employees, your culture is the DNA of your organization, shaping every interaction and decision.

So tune in to this episode as we talk about how you can build an insanely badass culture for your company that can truly be a game changer in your business!

We'll discuss:

• 00:52: Defining culture 
• 05:13: Reinforcing your mission, vision, and values through team meetings
• 11:25: Making sure that people can connect personally
• 15:29: Building autonomy with accountability

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Being an entrepreneur is like juggling a dozen balls at once—you're constantly spinning plates, putting out fires, and chasing after the next big thing. In the midst of this chaos, it's easy to lose sight of what truly matters and find yourself drowning in a sea of tasks.

That’s where our weekly reflection questions come in. This simple yet powerful activity is our secret weapon for staying grounded and focused in the fast-paced world of entrepreneurship.

So pause. Take a breather, and tune in to this episode as we dive into the 5 questions that are designed to cut through the noise and get straight to the heart of what's important. 

Lock in!

• 04:35: Realigning if you are on track with your goals
• 08:30: Are you working on the most important things?
• 11:03: Simplifying complex situations
• 13:45: Appreciating your wins
• 17:22: What's one thing you can do?

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Part 1 of 5: The Scaling Formula

In this exclusive 5-part series, we'll reveal the exact Scaling Formula that helped us propel past 7-figures, and the strategies we’re using to help 8 and 9-figure teams explode their growth.

Here in Part 1, we’re giving you a bird's-eye view of the five essential steps that'll take your business to the next level, and each subsequent episode dissects each component of the formula in depth.

Lock in and let’s SCALE.

• 03:33: The 90-10 rule
• 07:15: Why do we start at the leads?
• 09:10: Sell more to scale more
• 10:51: How to 5x your revenue with your existing client base
• 13:38: The freedom formula 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Part 2 of 5: In Part 1, we uncovered the Scaling Formula - the exact strategy you can you to scale your business and ultimately remove yourself from the day to day operations.

In part 2, we're putting the spotlight on magnetizing your market through lead generation.

Lead generation is not just about casting a wide net and hoping for the best. It's about strategically positioning yourself, crafting irresistible offers, and getting your potential clients to come knocking at your door consistently.

Let’s talk some lead generation pitfalls, as well as how to scale your LEAD FLOW and magnetize your market.

Lock in!

• 01:57: What is the first thing when it comes to generating leads?
• 09:18: The three things you need to execute direct outreach
• 16:07: Misconceptions about direct messaging you need to stop 
• 26:02: Why you should have a repeatable process

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Part 3 of 5 of the Scaling Formula: Sales is not just a department in your company—it’s the lifeblood that keeps your business running. NO sales = NO business. 

So, how do you get to the point where you can remove yourself from the sales process and hire commission-only sales people/remote closers?

In this episode, we’ll cover the exact sales process you need to have in place to position your business to SELL MORE and get to the point where you can insert remote closers.

Lock in!

• 01:58: How’s the process of hiring commission-based sales reps? 
• 06:52: The importance of having proven sales processes 
• 14:47: Mastering Process-Practice-Presence
• 19:24: What sales numbers do we need to start tracking?
• 27:13: The one thing good closers ask
• 30:56: Part-time vs full-time sales reps
  
  

SCALING FORMULA:

• Part 1: How To Scale Your Business (FAST)
• Part 2: How We Get Over 1,000 leads a month WITHOUT ADS

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

In today's special episode, we have the privilege of sitting down with none other than the legendary celebrity fashion designer and pop culture icon, Jeff Hamilton.

Renowned for his iconic graphic embroidered leather jackets, Jeff has not only made waves in the fashion world but has also left an indelible mark in sports and popular culture.

During our interview, Jeff takes us on a journey through his path to victory. To him, it’s not just about winning—it’s about knowing how to play the game. Jeff shares the four fundamental principles that have been the cornerstone of his success. 

He delves into what winning truly means to him and how it extends beyond the professional realm into every facet of existence. Join us as we unravel the secrets of Jeff Hamilton's triumphs and discover what it takes to conquer in all areas of life and business.

Tune in to this episode of The Takeover and get ready to be inspired by the wisdom and insights of Jeff Hamilton, a true champion in his field.

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

It’s a common misconception that customers always want you to exceed their expectations. Spoiler alert: What they really want is for you to meet their expectations.

In part 4 of our 5-part series on building the formula for strategic growth in your service-based business to make more money, impact more people, and free yourself from the day-to-day grind, we are breaking down how you can 5X your revenue with your current client base.

Your clients are a goldmine of information on what works and what doesn't—and we'll show you how to tap into that insight to refine and elevate your delivery.

Ever wondered how to increase the lifetime value of each client? We've got the answer. Join us as we explore how to identify and address the next set of problems your clients are likely to face, transforming a single transaction into a long-term, mutually beneficial partnership.

Tune in and let's maximize that value together!

• 03:10: Meeting clients' expectations
• 07:24: Having a defined client journey
• 14:22: Refining with feedback
• 17:48: Increasing the lifetime value of a client
• 23:17: How do you get started on the infinite referral system?

SCALING FORMULA:

Part 1 - How To Scale Your Business (FAST)
Part 2 - How We Get Over 1,000 leads a month WITHOUT ADS
Part 3 - Scale Fast with a Commission Only Sales Team

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Your business should reward you, not keep you trapped.

In the final episode of the 5-part Scaling Series, we’re tackling the missing item in your formula to freedom—how do you work less and earn more? 

Lock in as we share proven methods to streamline your operations, automate repetitive tasks, and leverage technology and others’ talents to maximize efficiency. 

Say goodbye to burnout and hello to a business that runs smoothly even when you're not there.

The question is—what will you do with all the spare time you’re going to have?

Tune in now and start living life on your own terms!

• 04:12: Using leverage as your way to freedom 
• 12:03: The importance of having systems in place 
• 15:21: Deciding which tasks to delegate and which tasks to keep doing 
• 22:28: Maintaining your business’ profitability 
• 28:00: How to avoid over-hiring

SCALING FORMULA:

Part 1 - How To Scale Your Business (FAST)
Part 2 - How We Get Over 1,000 leads a month WITHOUT ADS
Part 3 - Scale Fast with a Commission Only Sales Team
Part 4 - 5X Your Revenue Without Finding New Clients

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Sales, Winning, Work-Life Harmony and Building a Super Bad Team with Gloria Mayfield-Banks.

Gloria's journey is nothing short of remarkable. From her role as CEO of Gloria Mayfield Banks, Inc. to her esteemed position as Elite Executive National Sales Director with Mary Kay, Inc, holding the title of #1 Mary Kay Director in the World!

In our conversation, we delve into Gloria's path to success, exploring the hurdles she encountered along the way and the strategies she employed to overcome them. From navigating challenges to maintaining consistent success, Gloria shares valuable insights into the daily habits and mindset practices that have fueled her journey.

This episode is filled with Gold Nuggets so lock in & let’s get Winning!

• 01:42: Gloria’s story
• 09:15: It's okay to want to win
• 11:47: The ability to spot opportunity
• 13:22: Becoming the #1 Mary Kay director in the world
• 20:15: Gloria's sales philosophy
• 26:00: Daily habits and practices
• 30:37: Balancing work and life
• 34:08: Overcoming challenges
• 36:08: Building a good team
• 39:31: What does winning mean to you?

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Picture this: You're an entrepreneur with a to-do list longer than a CVS receipt. You're juggling client meetings, operations, sales and marketing, and a myriad of other tasks, all while desperately trying to maintain balance between work and life. Now imagine having a team of highly skilled professionals, ready to tackle those time-consuming tasks with precision and efficiency. That's the power of virtual assistants (VAs).

In this episode, we’ll tackle how VAs can supercharge your business. From streamlining operations to increasing productivity and freeing up your time to focus on higher leverage tasks, virtual assistants are the secret weapon of every successful entrepreneur.

If you haven’t gotten started with a VA yet, don’t worry because we’ll walk you through the different steps and considerations you should take before hiring one. This is part 1 of a 5-part series, so make sure to lock in to equip yourself with everything you need to know about VAs and how it can be the game-changer for your business!

Schedule a call with our team to see how we can help you scale your lead flow and clients. 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

If you've ever struggled with the frustration of leads ghosting you or failing to show up for scheduled appointments, you're not alone. Across industries, low show rates plague businesses and drain valuable time and resources. But for us, we have consistently gotten our show rates up to 80-90%, the key ingredient? Virtual assistants. 

With the right VA strategies in place, you can transform your scheduling process from a headache to a well-oiled machine that can work with or without you. From sending friendly reminders to prospective clients to conducting pre-meeting preps and post-call follow-ups, virtual assistants can revolutionize the way you manage your appointments and interactions with potential clients. 

Lock in for part 2 of our 5-part series on how VAs can supercharge your business! Tune in and we’ll share with you how you can maximize the potential of your VAs. 

• 02:34: How to increase close rates by using virtual assistants
• 04:12: Why is there a problem with show rates right now?
• 08:50: A high-level overview of the show rate process
• 18:37: How do you get "confirmed" leads to actually show up on the call?
• 21:41: Where do VAs come in this process?

Schedule a call with our team to see how we can help you scale your lead flow and clients. 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

In today’s digital age, having a solid social media strategy is a MUST. But let's be real—keeping up with the ever-evolving world of social media can feel like a full-time job in itself. That's where virtual assistants swoop in to save the day.

In this episode, we'll talk about the essential qualities that make a stellar social media virtual assistant and how to spot them during the hiring process. But here's the kicker: simply hiring a VA isn't enough. To truly maximize their potential, you need to have a solid strategy in place. That's why we'll emphasize the importance of creating your own social media strategy and then training your VA accordingly. 

Whether you're aiming to increase brand awareness, drive traffic to your website, get more appointments, or boost engagement, we've got the insights and strategies you need to succeed. So lock in on part 3 of our virtual assistant series to supercharge your business!

We'll talk about:

• 03:28: Make sure you have a process clearly laid out 
• 05:43: What skills to look for when hiring a social media VA
• 11:06: Why you should create your own social media strategy 
• 12:02: How to start creating your social media strategy
• 18:14: Tools you would be using with a social media VA
• 20:19: How would your content approval look like?

Schedule a call with our team to see how we can help you scale your lead flow and clients. 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Your success is predicated on your ability to connect and build relationships. As the CEO GROW STACK DRIVE, Ken Joslin shares practical tips on how to be authentic, build power relationships and accelerate your success.

In this candid conversation, Ken shares his inspiring journey from serving as a pastor to becoming a powerhouse in the real estate industry, closing over $250 million in transactions. But for Ken, success isn't just about the numbers—it's about empowering others to reach their fullest potential. 

Join us as Ken shares valuable tips on how authenticity has fueled his success and how you too can cultivate deeper connections in both your personal and professional life. 

Listen in:

• 01:35: Ken's story
• 04:03: Where does Ken get his discipline and authenticity?
• 09:23: Ken's message to entrepreneurs who want to make connections
• 16:28: How do you expand your connections?
• 29:47: How would Ken get back to where he was?
• 32:43: What does winning mean to Ken?
  
  

Connect with Ken! 

Join his mastermind here

Instagram: @kenjoslin

Facebook: https://www.facebook.com/kenjoslingroup/ 

LinkedIn: Ken Joslin

Website: https://www.growstackdrive.com/ 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Imagine never missing out on engaging with potential clients, whether they're reaching out through your website's contact form, social media DMs, or showing interest in your content. From inbound to outbound, we’ll double down on how you can utilize your virtual assistant’s skills and arm them with the right tools and tactics to create a streamlined process for your lead generation!

This is Part 4 of our Virtual Assistant series. In this episode, we'll explore how VAs can take the lead generation burden off your shoulders, allowing you to focus on what truly matters. 

We'll introduce you to the Rule of Process, a step-by-step guide to setting up your VA for success, complete with measurable KPIs and a system for accountability that rewards excellence. Whether you're a solopreneur or a seasoned business owner, you won't want to miss out on these game-changing insights.

We'll talk about: 

• 02:26:  Exploring two key aspects of using VAs for lead generation
• 04:18: Our decision to utilize VAs versus our US team for outreach
• 06:42: Overview of our outreach process
• 14:57: Why you don't need to do it all alone
• 19:22: The "Rule of Three" for hiring VAs
• 27:24: How do you ensure your VAs are hitting their KPIs

If you missed the last 3 parts of this helpful series, check them out here: 

Part 1 - Tapping into the Power of Virtual Assistants to Supercharge Your Business

Part 2 - How To Get 90% Show Rates By Leveraging Virtual Assistants (Part 2)

Part 3 - $6/hr Virtual Assistant to replace a $100K Social Media Manager (Part 3)

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

For the past 30-years, Myrna has helped hundreds of people create side hustles and additional income streams that take them from being reliant on a job to true financial freedom through her Global Health & Wellness company. She’s a 7-figure ECom and online business expert and Her work has helped people create legacy and design “extraordinary lives.”

Tune in as we explore the keys to long-lasting success, highlighting the importance of mentorship and community support. Myrna's passion for helping others achieve their dreams shines through as she shares anecdotes gained from her own journey, illustrating how financial independence can lead to true freedom and joy. 

• 02:48: Myrna Atha's Winning Story
• 11:46: What should people look for when starting a side hustle?
• 15:48: How can you make your coaching service recession-proof?
• 18:01: What are the challenges you faced?
• 25:44: What keys lead to earning 7 figures?
• 28:38: What is the separator?
• 31:52: Is it important to push the boundaries to success?
• 33:49: How do you select your team?
• 35:47: What does winning mean to you?

Or watch it on YouTube here

Connect with Myrna! 

Website: https://myrnaatha.com 

Instagram: @myrnaatha

LinkedIn: Myrna Atha

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

It’s part 5 of our Virtual Assistant series, and we're diving into the crucial topic of what NOT to do when hiring VAs. Now that we’ve talked about all the ways you can leverage a virtual assistant and supercharge your business, let’s get into the DON’Ts. 

It's easy to get caught up in the excitement of delegating tasks and expanding your team, but overlooking these key pitfalls can lead to costly mistakes. 

Let’s uncover the top missteps entrepreneurs make when bringing VAs on board, and how to avoid them for a smoother, more productive working relationship.

• 02:55: Why you shouldn't set up unlimited hours for your VA
• 05:20: Some tools you can use to keep your VAs accountable 
• 08:07: Why you should set your metrics and KPIs
• 10:44: Examples of metrics we track 
• 13:26: How do you keep your VAs engaged?
• 19:50: Tips on how you can build a connection with your VA
• 21:15: Securing your accounts and access 

If you haven't already, be sure to listen to the previous parts to catch up on all the invaluable insights we shared.

• Part 1 - Tapping into the Power of Virtual Assistants to Supercharge Your Business
• Part 2 - How To Get 90% Show Rates By Leveraging Virtual Assistants (Part 2)
• Part 3 - $6/hr Virtual Assistant to replace a $100K Social Media Manager (Part 3)
• Part 4 - How We Get 100+ Sales Appointments a Month Using $6hr Setters (Part 4)

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Billion Dollar Connections? We sit down with Trevor Short, a world-class connector and events specialist who puts on some of the largest events in the world.

Trevor shares his journey from the tennis court to organizing some of the most prestigious sporting events across the country. He is the founder of Inspiring Dreams, an experiential production and consulting company that delivers unique experiences through its extensive network of top athletes, musicians, celebrities, and business leaders. His company curates a custom dream experience for children, a portion of which will be donated to the Inspiring Children Foundation.

In our conversation, Trevor reveals the secrets behind his success, discussing how he turned friendships and connections into loyal customers and leveraged these relationships to elevate his business to new heights.

Listen in as we delve into the art of networking and the importance of building genuine connections in the business world. Whether you're an aspiring entrepreneur, an experienced one, or simply curious about the behind-the-scenes of big shot entrepreneurs, this conversation is packed with valuable lessons and intriguing stories that you won't want to miss.
 
We'll talk about:

• 02:11: Trevor Short's Competitive Drive
• 05:54: The Importance of Sales and Building Relationships 
• 07:40: Navigating Uncomfortable Situations in Sales 
• 11:03: Challenges Faced as an Entrepreneur
• 13:22: Lessons Learned from Business Setbacks 
• 16:28: Balancing Passion and Necessary Tasks in Entrepreneurship 
• 17:36: Building Ultra High Net Worth Relationships 
• 19:04: Philosophy on Sales and Building Relationships
• 21:41: Starting from Ground Zero 
• 23:24: Reflections on Success 

Watch the episode on YouTube here

Connect with Trevor!
Instagram: @trevorshort_13
Inspiring Dreams: https://inspiringdreams.com/
Foundation Reserve: https://foundationreserve.com/ 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

It's our 50th episode! 🎉Thanks to all our listeners, and to celebrate, we’re giving back to our loyal listeners by hosting a special giveaway! One lucky listener will win a $500 Gift Card, a 30-minute Q&A/Coaching Session with us, and a social media shoutout (perfect for promoting your business!). Tune in to learn how to enter!

We’re diving into a topic that’s crucial for every entrepreneur out there…

In this milestone episode, we dive into the five biggest obstacles that entrepreneurs face. These challenges can trip you up and even make you want to quit. But don't worry—we'll show you how to turn these obstacles into opportunities for growth in every aspect of your life.

From managing self-doubt to securing funding, we’ll cover practical strategies to help you overcome these common hurdles. Learn how to embrace failure, master time management, and navigate scaling issues to keep your entrepreneurial journey on track! 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Ever thought about exiting your company?

As entrepreneurs we spend most of our days thinking about growing and scaling our business, but one thing most entrepreneurs fail to realize is you also have to plan your exit strategy. Planning for an eventual exit from your business is essential to maximize its value, ensure strategic growth, and manage risks.

In this episode of The Takeover podcast, we are joined by Amy Lacey, a serial entrepreneur, innovator, best-selling author, and business mentor who successfully exited her company for 8 figures.

Amy shares her full story from her first business ventures to her very successful Cali’flour Foods business, her exit, and getting the ball rolling on her latest company—Soursop Nutrition. We also dive into business mistakes (so you can avoid them!)

Amy doesn’t hold back on giving away valuable nuggets one after another! Listen in on this jam-packed conversation and make sure to take notes on how you can come up with a solid exit strategy for your business. 

• 04:29: Amy's Story
• 10:23: How Cali'flour started
• 20:05: Riding your momentum to keep going
• 22:11: How Cali'flour built a massive momentum
• 26:03: Why you NEED to know your numbers
• 31:53: Ideal qualities to look for when building your team
• 33:49: Why Amy exited Cali'flour
• 40:14: How valuable is your email list?
• 49:02: Things you need to do right when exiting your business
• 52:27: Lessons on winning and success

A special treat to our listeners! Get 20% off on all Soursop Nutritions items by using the code Takeover20. No minimum purchase required! Just head on to https://www.soursopnutrition.com/ or click here to get the automatic discount upon check-out.

Tag us on social media! @timandcindydodd 

Connect with Amy!
Instagram: @heyamylacey
Soursop Nutrition: https://soursopnutrition.com/

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Imagine for a second every single potential client in your total marketplace. What if your company could get your message in front of every single one of them? Picture them hearing about how your company can help them.

This isn't just wishful thinking; it's a reality that billion-dollar companies have achieved to both break into that elite status and maintain their dominance.

In this episode, we’re diving deep into the strategies that have propelled 8 and 9-figure businesses to the forefront of their industries through high-scale outreach marketing. And this won’t be just any other marketing spiel—the strategies we'll discuss have been meticulously crafted and fine-tuned by some of the most successful companies in the world. 

So, listen in, get ready to take notes, and prepare to start dominating your business!

We'll talk about:

• What is High-Scale Outreach Marketing and how can you apply it to your 8 or 9-figure business
• The 3 Critical Components of Successful Direct Outreach 
• Which channels are best for scaling lead volume
• Pitfalls to avoid when scaling your lead generation 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Do you want to get further faster in business and in life? 

But how do you eliminate your blockers and activate your full potential? Our guest this episode has the answers! 

Over the past 40 years, Joseph McClendon III has captivated over six million people worldwide with his powerful live presentations, often sharing the stage with motivational giants like Tony Robbins and Les Brown. 

In this conversation, he uncovers his life story, the mantra he has in life for his unwavering optimism, and how he has activated his best self and overcame the blockers that hindered his success. He shares with us the key things you should be focusing on to drive success in your personal and professional lives. 

This episode is filled with invaluable insights with one of the industry’s most charismatic speakers, we’re sure you’ll have a blast. So make sure to tune in! 

We'll cover:

• 04:17: Joseph's story
• 07:30: How Joseph got started on his speaking journey
• 16:13: Having talent and charisma as skills
• 22:19: The 10 things that keep us from moving further faster
• 36:53: 3 foundational things that we do
• 40:01: How Joseph would get back to where he is if he lost everything
• 47:41: What does winning mean to Joseph?
• 57:02: How do you get further faster in life?
  
  

Connect with Joseph!
Instagram: @iamjosephmcclendon
The Neuroencoding Institute: https://www.neuroencoding.com/ 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

In the world of poker, as in business, it's not just about the cards you're dealt but how you play them—Adam Pliska shows us how to lead with every hand.

In this episode of The Takeover, we are beyond excited to have Adam Pliska, President and CEO of the World Poker Tour (WPT), joining us. If you don’t know Adam yet, you’re in for a treat. Under his leadership, WPT has exploded in popularity, hosting events on six continents and handing out over a billion dollars in prizes in its 21-year run.

We’ll dive deep into the theme of leadership with Adam. His journey with World Poker Tour is packed with lessons on how to grow and lead an organization to new heights. Adam’s experience is a goldmine for entrepreneurs at any stage, whether you're just starting out or looking to scale up. We know how crucial leadership and company culture are, and who better to learn from than someone who’s navigated the high-stakes world of poker with such success?

So lock in on this episode and get ready to soak up some serious wisdom from one of the poker industry's most influential leaders. This episode is full of actionable tips that can help you elevate your game, no matter what business you're in. Don’t miss it!

We'll dive into: 

• 03:04: When did Adam know he wanted to be a leader
• 05:38: Adam's mentors growing up
• 10:49: How Adam got started with World Poker Tour
• 14:35: Becoming World Poker Tour's Longest-Running CEO
• 18:07: Delegating to focus on higher leverage tasks 
• 29:11: How Adam has created their company culture in WPT
• 33:38: How does WPT maintain their start-up mentality 
• 37:40: How Adam attracts and keeps talent
• 40:57: Challenges faced
• 43:15: Adam on winning 

Connect with Adam and WPT!
Instagram: @adam.pliska
WPT instagram: @worldpokertour
WPT website: https://wpt.com/ 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

The tables are turned—tune into this episode where the 7-figure mentor interviews us about love, work, business, and marketing and more!

We get behind the scenes of our company, PEMA.io—sharing our journey, the challenges we've faced, and the wins we've celebrated. Deven's knack for drawing out the essence of a company's story makes this conversation especially engaging. You'll get an up-close look at what drives PEMA.io and how we've carved out our place in the market.

You’ll get insider tips on our processes, our client journeys, our virtual assistant hiring process, and so much more! 

If you’re looking for a team to help you reach more clients or someone who wants to dip their toes in the entrepreneurial industry, we’re sure this episode is a must-listen! 

Recording this episode was a blast, and we hope you enjoy listening to it as much as we enjoyed making it. It's a true reflection of the energy and spirit that make PEMA.io special.

Tune in!

Connect with Deven!
Instagram: @devenrod
Website: https://devenrodriguez.com/ 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

From building businesses in their college dorm rooms to multi-million dollar business revenues. Get ready for an episode packed with inspiration, practical advice, and a glimpse into the minds of two dynamic entrepreneurs & marketing masterminds—Nick Raschke and Ramzey Nassar. Two of the three co-founders of one INC 5000’s fastest growing companies in the USA—DOE Media. 

In this candid conversation, Nick and Ramzey share the highs and lows of their entrepreneurial journeys. From the challenges they faced in the early days to their innovative approach to digital marketing, and how they stand out from the pack. 

We talk all about dominating and winning in business and their ambitious vision for the future, including their current focus on acquiring other agencies to compete with the largest players in the industry. 

Tune in!

• 01:49: Nick and Ramzey's stories
• 06:37: How did these challenges change your perspective?
• 15:11: Struggles with understanding priorities as an entrepreneur
• 18:44: When do you know whether to double down or cut back?
• 23:47: What's your routine to keep a high performance?
• 31:38: What do you do to stay on top of the market?
• 36:45: Thoughts on adding value
• 42:58: If you lost everything, what would you do to get back on top?
• 46:48: What does winning mean to you?

Connect with DOE Media

DOE media: https://www.doe.media/ 
DOE media's Instagram: @doe.media
Ramzey’s Instagram: @ramzeynassar
Nick’s Instagram: @nick_raschke

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

It’s time to think BIG!

In this bonus episode, we dive into why setting massive goals can actually be easier than aiming low.

Learn a step-by-step process to set and achieve your own audacious goals!

Push your limits and reach new heights!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

What if the secret to building a billion-dollar empire lies in your ability to master both your business and personal life with your partner?

This week we’ve had the pleasure of having an extraordinary guest who embodies the essence of empire building and the dynamics of couples in business—Elena Cardone. She’s a bestselling author, in-demand speaker, and empire builder conquering the world of business and family life with her husband Grant Cardone.

In this episode, we’ll dive deep into the inner workings of a power couple in a business. How do successful married entrepreneurs make it work? Elena's shares invaluable insights into balancing her personal and professional life and how she illuminated the definition of support and how it played a vital role in achieving their success in all aspects of life. 

If you’re looking to 10X your business, relationship, and life, look no further! This episode is tailor-made for you. 

We'll talk about: 

• Elena Cardone’s Story
• What questions should you ask if you want to go into business with your partner?
• How to Successfully Delineate Roles in a Partnership
• Illuminating the meaning of "Support"
• What are the challenges of building an empire with your spouse?
• The definition of Winning as a Billion-Dollar Couple

Check out Elena’s upcoming 10X Ladies Exclusive Weekend in Miami, Florida on August 16-17th, 2024.

And her 2-day Build an Empire Mastermind

Connect with Elena:

https://elenacardone.com/

Instagram: @elenacardone

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Tired of losing customers to your competition?

In this episode, we're talking with Ivy Johnson, CEO of Results Solution Works, who's cracked the code on how to master customer service.

Ivy shares how he went from selling cars to building a multi-eight-figure company by prioritizing personalized, human connection and investing in his people.

In this episode, you'll discover the data-driven strategies Ivy uses to DOMINATE sales, including:

-The incredible impact of his handwritten letter technology

-Why genuine, personalized customer service is more important than ever

-Actionable strategies to create a people-first culture within your organization

-How Ivy's innovative approach can elevate your customer service game

-The key to turning one-time buyers into lifelong loyal customers

Join us as we dive deep into the art of customer service

Connect with Ivy Johnson: https://resultssolutionworks.com/
And https://johnsonads.com/

Follow us on our socials to always be updated on the latest episodes! 

The Takeover podcast Instagram - @timandcindydodd / https://www.instagram.com/timandcindydodd 

Cindy’s Instagram - @cindymakita / https://www.instagram.com/cindymakita

Tim’s Instagram - @timissocial / https://www.instagram.com/timissocial 

Facebook - https://www.facebook.com/TimAndCindyDodd

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

David Meltzer, a renowned entrepreneur and speaker, turned a multimillion-dollar setback into a comeback, mastering ethical sales and business strategy. Join us to hear his powerful insights on creating value and building genuine connections.

In this episode of The Takeover, Tim is joined by David Meltzer, who shares his compelling story of building a $100 million business, experiencing bankruptcy, and achieving a successful comeback.

The conversation delves into the importance of sales in business success, we’ll talk more about:

1. David Meltzer's Journey
2. Key Components of Sales Communication
3. Ethical Sales and Communication
4. Managing Client Relationships and Lifetime Value
5. Sales Role-Play Exercise

For free sales resources, training, and his book, you can email him at david@dmeltzer.com

Follow David Meltzer on his Instagram: @davidmeltzer

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

"Give more to get more. How offering free value & the right lead magnets can catapult your business."

How do you turn your connections into clients? In this episode of The Takeover, Tim sits down with Jasen Arias, an experienced entrepreneur and expert in both grassroots client acquisition and high-level marketing strategies. Jasen has worked with industry leaders like Grant Cardone, Pete Vargas, and Lisa Nichols to help them leverage speaking opportunities and build strong client bases.

You’ll discover how Jasen offers actionable advice whether you’re just starting out or looking to scale your business, you can get clients immediately—without needing a big budget, a website, or even a marketing funnel.

(00:00) Jasen’s Story

(02:15) Getting Clients Without a Marketing Budget

(08:30) Utilizing Lead Magnets Effectively

(15:20) Local Networking as a Powerful Tool

(20:45) The Power of Niche Marketing:

(22:45) Transitioning to Podcasting

(30:00) Four Sections of Podcasting

(35:33) Understanding Your Audience's Journey

Jasen’s website: here

Jasen’s LinkedIn: here

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Planning on running a business with your partner?

Learn how to keep things smooth sailing with our top 5 tips on making decisions in business as a couple. Discover the secrets that will help you and your partner make decisions more effectively, stay aligned, and build a thriving business together.

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Can you take 10 weeks off a year and still have your business run and grow without you? The short answer is YES. A multimillionaire entrepreneur, Steve has not only conquered his industry but has also managed to carve out time for his family, taking ten weeks off each year to focus on what truly matters.

In this episode, we dive deep into Steve's journey, exploring how he built his empire in the Home Care Business from humble beginnings and the pivotal moments that shaped his success. From true work-life synergy to creating the kind of lifestyle/empire business you want. Gain insights from a true master of time management and entrepreneurship, this episode is a must-listen!

We talked about: 

• [03:10 - 06:10] Steve Weiss’s Journey 
• [06:12 - 12:50] Balancing business success with family time
• [12:51 - 19:00] The importance of sales skills for entrepreneurs
• [19:01 - 27:14] Time management and prioritization strategies 
• [27:15 - 29:55] The concept of "done is better than perfect" in business
• [29:56 - 33:15] Book recommendations
• [33:16 - 34:40] What does family time look like
• [34:41 - 35:30] What will you do if you will to start from zero
• [35:31 - 39:50] What is winning means to you
• [39:51 - 41:00] Connect with Steve Weiss
• [41:01 - 44:5] The growing opportunity in the home care industry 

Guest bio:

Steve 'The Hurricane' Wise is an entrepreneur and business consultant known for his expertise in the home care industry. With a knack for simplifying complex concepts, Steve has helped numerous businesses scale to seven figures. His dynamic speaking style and practical advice make him a sought-after mentor and speaker.

Connect with Steve:

Steve's LinkedIn: Steve Hurricane Weiss

Steve's Instagram: @stevehurricanew

HCE Website: homecareevolution.com

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Looking to build lasting wealth? Start with these daily habits that millionaires swear by!

In this episode of The Takeover, generational wealth expert Dr. Nicole Garner Scott reveals the powerful daily habits that can set you on the path to long-term financial success. Discover how to debunk common money myths, implement practical strategies, and create a personalized plan that ensures your wealth grows and lasts for generations. Tune in to learn how small, consistent actions can lead to a lifetime of financial security and prosperity.

You will learn:

[00:02:15] Understanding Mental Wealth

[00:07:30] The Power of a Personalized Financial Plan

[00:15:00] Debunking Common Money Myths

[00:22:45] Strategies for Building Generational Wealth:

Ready to start building your wealth? Don’t miss this episode with Dr. Nicole Garner Scott. Hit play now and learn the daily habits that can transform your financial future!

Follow Dr. Nicole Garner Scott on socials

IG - here

LinkedIn - here

Website - here

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Tired of watching leads slip through your fingers?

It's time to build a customer acquisition strategy that converts. In this episode, we’ll walk you through a 5-step process that’ll help you attract, engage, and convert leads like a pro. 

Get ready to discover:

• How to identify your target audience
• Strategies to attract new leads
• Ways to educate and engage prospects
• Techniques for converting leads

Time to turn things around. Listen now! 

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

"You Don't Get Great Leaders Unless You're a Great Leader"

Ever wondered how to turn your business from a hidden gem into a brand powerhouse that dominates your industry?

In this episode of The Takeover, Tim sat down with Jim Taugher, founder and CEO of a top branding and digital marketing agency. Jim shares how his company evolved from an “invisible” firm to an industry leader, consistently recognized as a top place to work. He discusses the strategic shifts that propelled his agency forward, the importance of balancing creativity with business growth, and why succession planning should be on every leader’s radar.

Key Topics:

(00:00) Introduction: Jim Taugher’s Background

(05:15) Evolution of the Agency: From Invisible to Leader

(12:30) The Role of Succession Planning

(20:45) Strategic Shifts and Market Adaptation

(30:00) Timeline of Success

(35:00) What does winning mean?

Connect with Jim Taugher for expert advice on branding and business strategy.

Email: jim@cidesignink.com

LinkedIn: here

IG: here

Website: here

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Why is the “exit” glorified in entrepreneurial culture? What does it really take to scale an agency to over 100 employees, all while enjoying the journey and hitting your personal goals?

In this episode, John Sampogna joins The Takeover to reveal the behind-the-scenes strategies that took his creative agency from startup to acquisition. John is the founder of a leading creative agency that scaled to over 100 employees and he shares how he strategically used acquisition as a way to SCALE and not to EXIT. John dives deep into how he balanced creativity with operational growth, the pivotal moments of scaling, and the secrets to retaining clients long-term.

Learn how to overcome the challenges of business growth and build a thriving company from someone who's done it:

[02:11] Building and Scaling a Creative Agency 

[07:49] Delegating and Managing Teams for Growth 

[10:10] How to Retain Clients and Grow Alongside Them

[14:58] Scaling Through Acquisition: John's Experience 

[20:32] Handling Challenges in Business: Stress Management Tips 

[29:56] The Future of Marketing Agencies in 2024 and Beyond 

[32:52] Creating a Winning Culture and Retaining Talent

Connect with John:

LinkedIn: here
Website: here

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

How do you scale a business while staying true to your mission? How do you avoid losing sight of the main thing when growth demands more resources, new strategies, and greater flexibility? As businesses expand, it's easy to get caught up in metrics, profits, and operations, but staying aligned with your core values and purpose is crucial for long-term success.

In this episode we sit down with Brooke McLean, CEO of MarketWake, to discuss the art of growing a business with purpose. Brooke shares her journey of building MarketWake, a fast-growing agency that’s made waves in both the marketing and entrepreneurial spaces. From harnessing the power of data and intuition to navigating the peaks and valleys of scaling, Brooke dives deep into the lessons learned along the way. She also reveals insights from MarketWake’s first acquisition and how staying committed to their mission has shaped their success.

If you’re looking for strategies to scale without losing sight of what matters, this episode is for you:

[01:51] How Marketwake Started

[03:30] Defining Growth for Clients

[06:02] Growth Challenges

[08:53] MarketWake’s Mission

[11:52] The Role of Data in Growth

[14:18] MarketWake’s First Acquisition

[17:43] Journey of Being a Female Entrepreneur

[20:33] Importance of Culture in the Company

[23:09] What Does Winning Mean?

Connect with Brooke:

Email: brooke.maclean@marketwake.com

Instagram: www.instagram.com/brookebmaclean/

Website: www.marketwake.com/

LinkedIn: www.linkedin.com/in/brookebmaclean

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Is your business ready to grow, or are you about to get left behind?

We’re shifting gears. We’ve been delivering valuable content for almost a year, but it’s time for a change—a BIG one. In this episode, we dive into the major shift we’re making and trust us, it’s going to change everything. We’re evolving how we approach our podcast, focusing more on what you’ve been asking for. If you’re serious about scaling your business and staying ahead in today’s fast-paced world, this is the episode you don’t want to miss. We're sharing exactly how we’ve grown, what we’ve learned, and why now is the time to level up.

Let’s get winning!

[00:00] The Importance of Adapting to Market Shifts

[01:04] The New Focus of The Takeover Podcast

[04:14] Mastering Client Acquisition and Business Growth

[06:10] Sales and Marketing Integration for Business Success

[12:21] Firing 80% of Clients for Long-term Growth

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

What does it take to build a thriving people-first culture?

Rob Levin, co-CEO of Work Better Now, shares his journey of empowering teams and growing his company by 3000% by putting talent first. In this episode, Rob breaks down how focusing on team culture, delivering "wow" experiences, and leveraging global talent have been the key to his company’s success.

If you're looking to build a business that prioritizes people and creates lasting impact, this episode is for you:

[01:57] Company Growth and Referral-Driven Success

[07:26] What Strategies Are You Using to Grow Beyond Referrals?

[10:43] What Does a "Wow" Client Experience Look Like?

[19:14] Core Values

[23:53] What Would You Do If You Lost Everything?

[28:04] How to Get Involved with Work Better Now

Connect with Rob:

Website: https://www.workbetternow.com/
LinkedIn: https://www.linkedin.com/in/robertslevin

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Are you tired of feeling lost in marketing jargon and worried you might get bamboozled by confusing terms?

We’re simplifying all that confusing marketing jargon you’ve heard but might not fully understand. If you’ve ever found yourself lost when marketers toss around terms like "MQL," "SQL," or "churn rate," don’t worry—we’ve been there too. Today, we’ll walk you through the most important marketing and sales definitions in a way that’s easy to grasp, so you’re never left feeling out of the loop.

We want you to make smart, informed decisions when it comes to growing your business and dealing with marketing agencies. By the end of this episode, you’ll be armed with the knowledge to avoid getting bamboozled by unclear terms or misleading promises. Let’s dive into the key marketing definitions that will help you take your business to the next level.

[00:00] Marketing and Sales Definitions

[08:30] Lead Generation vs. Client Acquisition

[10:14] Churn Rate and Lifetime Value

[20:33] Cost Per Click and Click-Through Rate

[25:30] Client Acquisition Cost (CAC) and Return on Investment (ROI)

HOW DO YOU  INCREASE THE LIFETIME VALUE OF YOUR CUSTOMER

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Are you ready to unlock the secret to dominating your industry?

In this episode, Ford Saeks breaks down the 3Ms — Message, Market, and Method — a proven formula that can transform your business, no matter the size or industry. Discover how aligning these three elements can help you increase sales, shorten your sales cycle, and stand out from your competition. Ford shares his journey from building a $50 million business to becoming a Hall of Fame keynote speaker, offering actionable insights on how to overcome failure, deliver value, and accelerate growth.

Key Topics + Chapter Markers:

• Ford’s Early Business Journey [00:00]
• Insights on Adding Value in Business [01:13]
• Overcoming Early Challenges [05:16]
• The 3Ms: Message, Market, and Method [09:57]
• Defining Success and Winning [16:39]
• How to Rebuild a Business from Scratch [23:22]
• Leveraging AI and Video for Sales [31:32]

Connect with Ford:

Instagram - https://www.instagram.com/fordsaeks/?hl=en
LinkedIn - https://www.linkedin.com/in/fordsaeks
Free Webinar - https://profitrichresults.com/ai-training/

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Could your business use more leads and sales appointments? If so, this Ultimate Lead Generation & Appointment Setting Guide is for you!

Today, we’ll show you the ultimate guide to lead generation and appointment setting—two game-changing strategies that can help you dominate your industry. We break down the exact steps to build a targeted prospect list, craft irresistible messages, and execute follow-up strategies that actually work. Whether you’re just starting out or fine-tuning your current lead system, you’ll learn practical tactics to boost your lead flow and fill your calendar with high-quality appointments. 

Let’s turn your outreach into real results:

[00:00] Introduction: Why Lead Generation & Appointment Setting Matter 

[00:28] Defining Lead Generation vs. Appointment Setting 

[04:44] Building Your Target Prospect List 

[11:16] Creating Desire Through Messaging 

[18:50] Consistency and Scalability in Your Process 

[23:08] The Power of Follow-Up 

[28:42] Turning Leads Into Appointments 

[33:24] Actionable Steps to Boost Conversions

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Can simply being helpful and making friends grow your business?

In this episode, Joe Lazar, co-founder of Article Group, shares how empathy, problem-solving, and building genuine relationships have been the core of his success. 

Learn how storytelling sets you apart in B2B marketing, why team culture matters, and how understanding your customer’s challenges is more valuable than the product you sell.

Key Topics & Chapter Markers:

00:00 - Introduction

02:47 - From Freelancer to Building a Thriving Agency

07:04 - Defining the Business: Product Marketing vs. Content Creation

14:34 - The Role of Trust, Transparency, and Being Helpful

20:23 - Building a Strong Company Culture and Team

28:52 - What Would You Do If You Lost It All?

Connect with Joe:
LinkedIn: https://www.linkedin.com/in/joe-lazar-marketing
Website: https://articlegroup.com/

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Can you believe it's been a year already?

For our anniversary special, we’ve handpicked the standout moments you loved most from our journey together. Whether you're here to reset your mindset, find strategies for growth, or discover how to balance personal growth with business success, this compilation captures the core lessons that made our first year so impactful.

What You'll Hear in This Episode:

00:00 - Celebrating One Year with The Takeover

02:24 - Building a Foundation for Abundance

05:12 - Time Maximization through Strategic Planning

07:42 - Leveraging LinkedIn for B2B Success

14:45 - Resilience and the Lessons of Rock Bottom

16:57 - Building a Culture of Success

20:14 - Overcoming Fear of Rejection

22:28 - Evolving Relationships for Growth

24:18 - Scaling Through Outbound Marketing

32:54 - Authenticity, Passion, and Connection

36:59 - Balancing Life and Business as a Couple

42:57 - Reflecting on Necker Island and Big Goals

Thank you for being a part of The Takeover’s first year! These highlights have been inspired by you, and we’re grateful to have had you with us.

Join us as we look back on these unforgettable lessons and get ready for more ahead. Here's to another year of growth, wisdom, and winning together.

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

What’s holding you back from making your first million dollars in business?

In this episode, we’re pulling back the curtain on the EXACT strategies and mindsets that have taken us—and countless others—to seven-figure success. If you’re ready to level up from six figures or build your next million, lock in as we discuss the three game-changing principles to scale your business. Plus, stick around for our bonus tip on dodging the common traps that can derail your growth right when you’re on the verge of greatness!

Key Topics + Chapter Markers

• Intro: [0:00]
• Secret #1 to hit your first million [2:24]
• Secret #2 to hit your first million [8:20]
• Secret #3 to hit your first million [15:41]
• Bonus Tip: AVOID this common pitfall when scaling [29:13]

Resources:

E-Myth by Michael Gerber – A foundational read for anyone building a business. Find it here: The E-Myth Revisited on Amazon

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

What if you could create an experience so powerful that it leaves your audience craving more, sparking emotion and forging a deep connection with your brand?

In today’s episode, Pauline Oudin, CEO of Gradient, the creative mastermind behind immersive brand experiences for giants like Cartier, Prada, and Dom Perignon. Pauline shares her expertise on creating “story-living” experiences that go beyond telling people who you are—these experiences make people FEEL who you are.

[00:00] Creating Experiences that Drive Emotion and Connection

[02:21] Experiential Marketing Explained

[06:37] The IMPACT Model: A Framework for Memorable Experiences

[13:40] Making Experiential Marketing Work for Small Businesses

[23:19] Tracking Success and the Role of Data in Experiential Marketing

Connect with Pauline:
Website: https://www.gradientexperience.com/
Instagram: @gradientexperience
LinkedIn: https://www.linkedin.com/in/paulineoudin

Special Resource: Pauline’s whitepaper dives deeper into the IMPACT Model and offers guidance on creating unforgettable, high-ROI experiences for your brand. Check it out here: WHITEPAPER

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Are you tired of hearing promises from lead generation companies that don’t deliver?

The truth is, the lead gen space is crowded with flashy claims but often lacks substance.In this episode, we’re breaking down the critical questions you MUST ask before signing on the dotted line.. With so many agencies promising the world, it’s easy to get BURNED or make the wrong choice. We’ll share our insider knowledge on what separates GREAT lead gen companies from the rest, so you can save TIME, MONEY, and FRUSTRATION.

Stay tuned because at the end, we’ll share the critical mistake that 90% of companies overlook when hiring—and how to avoid it!

• The Importance of Asking the Right Questions [00:00]
• Question #1: Defining Key Terms [03:18]
• Question #2: Understanding Metrics of Success [07:33]
• Question #3: Proof of Past Success [14:20]
• Question #4: Industry Credentials and Reputation [17:46]
• Question #5: Scalability of Solutions [21:14]

List of Resources, Suggested Materials and  Affiliate Links:

Related Episode: Marketing for Dummies

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Are you ready to learn how to win in business by breaking the mold?

In this episode, Macaela Vandermost, founder of Newfangled Studios, reveals how she built an eight-figure creative agency by doing things differently. From disrupting the traditional agency model to mastering the art of saying "yes, and," Macaela shares the unconventional strategies and leadership lessons that helped her succeed. If you’re ready to think outside the box and create a winning culture, this episode is for you!

Key Topics + Chapter Markers

Introduction  [0:00]

Overcoming Agency Bloat [2:00]

Obsession with Excellence [10:20]

The Turning Point: Learning to Say “Yes, And” [14:15]

Building a Values-Driven Culture [20:57]

What’s next for Macaela?  [30:51]

Connect with Macaela:

LinkedIn: https://www.linkedin.com/in/macaela

Website: https://www.newfangledstudios.com/

Blogs: https://www.newfangledstudios.com/feed

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Are you ready to dominate 2025 by learning from your 2024 journey? How do you pivot, adapt, and keep winning when challenges hit HARD?

In this episode, we take you behind the scenes of our year—filled with BIG WINS, tough pivots, and game-changing lessons. From making the Inc. 5000 list to completely shifting our business focus, this episode is packed with insights on how to reflect, adjust, and stay ahead.

[00:00] - Introduction

[01:11] - 2024: A Year of Challenges and Wins

[02:07] - The Power of the Pivot

[09:49] - Launching New Offers

[17:49] - What Hitting the Inc. 5000 Taught Us

[20:47] - Playing the Long Game

[31:00] - Planning for Seasons: Winter is Coming

If you’re ready to dominate 2025, take a few lessons from our 2024 journey and apply them to your own business

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Are you ready to blaze a trail as a female agency owner?

In this episode, Christy Hiler, CEO and owner of Cornett, shares her journey to agency ownership and offers a roadmap for WOMEN looking to lead and thrive in the advertising world. With fewer than 1% of agencies owned by women, Christy reveals how she overcame self-doubt, built a sustainable growth model, and cultivated a thriving team culture.

If you're a woman ready to step into leadership and make an impact, this episode will inspire and equip you to own your path.

00:00 – Why Female Agency Ownership Matters

02:19 – Overcoming Self-Doubt and Embracing Your Style

06:36 – The Long Game of Sustainable Growth

09:22 – Building a Thriving Team Culture

14:30 – Attracting and Inspiring Future Female Leaders

30:10 – Your Roadmap to Ownership and Success

Connect with Christy:
LinkedIn: https://www.linkedin.com/in/christyhiler
Website: https://www.teamcornett.com/

Instagram: @chiler

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Are you ready to skyrocket your SaaS company's leads and scale faster than ever? 

If you're running a Software or SaaS company, generating quality leads is critical for your growth. In this episode, we break down the 6 BEST LEAD GENERATION TACTICS that work like magic for SaaS and software businesses. These strategies are designed to help you connect with decision-makers, drive more demos, and close more deals. Plus, we share a BONUS TACTIC at the end that can amplify all your lead generation efforts.

What you’ll discover: 

[00:00] – The Key to SaaS Lead Generation

[01:52] – Tactic #1

[05:30] – Tactic #2

[08:37] – Tactic #3

[11:39] – Tactic #4

[15:26] – Tactic #5

[18:37] – Bonus Tip for getting leads for your SaaS company

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

What does 2025 have in store for the marketing industry? What marketing trends are transforming how we do business, and more importantly, how your customers engage with your business?

In this episode, we break down the top 5 marketing trends for 2025 that will redefine how brands connect with their audience and drive results.This episode is your roadmap to staying competitive and thriving in the year ahead.

Whether you’re a marketer, business owner, or entrepreneur, these strategies will position you for success in an increasingly noisy digital landscape. Plus, learn actionable tips to adopt these trends today!

Key Highlights:

[00:00] The Rise of AI Across Every Business Function

[05:00] Personalization at Scale

[09:00] Elevating Customer Lifetime Value (CLV)

[14:00] Cutting Through the Noise

[18:00] Becoming a First Adopter

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

"If you’re not growing, you’re dying. Business is organic, and evolution is the only way forward."
-Amanda Lucey

In this episode, learn how Amanda has landed big-name clients like Coca-Cola, Ferrari, and Intercontinental Hotels by fostering a culture of innovation, curiosity, and strategic adaptability. Amanda Lucey is the owner of Atlanta’s oldest privately held marketing agency and one of the fastest-growing female agency leaders in the Southeast. She unpacks her unique approach to scaling businesses, retaining high-value clients, and using challenges as opportunities for growth.

Whether you're an entrepreneur, leader, or marketing professional, this episode is packed with actionable takeaways on thriving in dynamic times.

Key Points + Chapter Markers:

00:00 – Introduction (The Only Constant is Change)

04:03 – Building a Purpose-Driven Agency

08:16 – Aligning Leadership with Vision

12:29 – Client Acquisition and Retention Mastery

17:21 – Innovation as a Retention Strategy

24:02 – Lessons in Leadership and Crisis Management

30:53 – Introducing ‘Upheaval’

Connect with Amanda:

Book “Upheaval” - Amazon
Website -  https://amandalucey.com/

LinkedIn - https://www.linkedin.com/in/amandalucey/

Instagram - https://www.instagram.com/amanda.r.lucey/

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Are you currently using A.I. in your lead-generation process? If not, lock into this episode!

We’re breaking down how to leverage AI to find, qualify, and close more deals in the competitive B2B space. We explore how AI can amplify your copywriting, streamline lead qualification, and revolutionize your sales process faster and more efficiently than ever before. Whether you’re an entrepreneur, sales leader, or marketer, this episode is packed with tips to help you stand out, even in the noisiest markets.

Lock in to learn how to add more qualified leads and close them using these simple yet effective techniques.

Key Points + Chapter Markers

• [00:00] Why AI is a Game-Changer for B2B Sales
• [03:10] Adding Personalization at Scale
• [06:22] Using AI to Qualify Leads
• [10:12] AI-Enhanced Sales Calls and Strategies
• [13:54] AI for Personalized Follow-Ups

Listen to these episodes on B2B Lead Generation: 

B2B Lead Generation: The Ultimate Lead Generation and Appointment Setting Guide

LinkedIn Strategy to get 10x B2B Clients (It's EASY!)

The Marketing Strategy Our 8 & 9 Figure Clients Use to Scale Clients Fast

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover