Explore every episode of The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Dive into the complete episode list for The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
Bonus Episodes designed to give you an in-depth, insider look at what it is like to build a career and thrive in the yoga industry.
Our conversation is with Erika Belanger.
Erika is a yoga teacher, the host of the On & Off Your Mat Podcast, and a transformational life coach.
Being a teacher is part of who she is, and she uses yoga, podcasting, and life coaching as different entry points all aiming to help her students and clients move from surviving to thriving.
Her radiant spirit and engaging sense of humor create light-hearted practices focused on awareness, intentional movement, and self-care.
She empowers her students and clients to awaken to themselves, become embodied, and build the life of their dreams.
Welcome to episode 108, " Overcome Imposter Syndrome to build a wellness business with Andrea Nordling."
I am so happy to introduce you to my colleague and friend, Andrea Nordling. Andrea helps nutritionists and health coaches build a profitable practice.
Building a business in the wellness industry requires confidence. Whether you are a nutritionist or yoga studio owner building self-confidence, and overcoming doubt is vital to your growth.
One of the biggest reasons wellness professionals in all modalities don’t grow their businesses is Imposter Syndrome
You do not want to miss the insights this discussion brought to light on all the sneaky ways this elusive “imposter syndrome” shows up for all of us, including where we both see it in OUR businesses.
Bonus Episodes designed to give you an in-depth, insider look at what it is like to build a career and thrive in the yoga industry.
Our conversation is with Susanne Rieker, the host of the Blissful Biz podcast.
Susanna says, "I’ve been working in digital marketing since 1997 (what I like to call the era of the wild, wild web) and helped launch websites for BMW, Coca Cola, and many others. I’ve started my first online business, a yoga retreat directory, in 2013. Then I went to Bali for a yoga teacher training…
These days I work with yoga teachers and wellness entrepreneurs to build and leverage their online platforms. And I’m devoted to helping well entrepreneurs bring their vision to life, to make a bigger impact and help more people."
Welcome to Yoga Boss episode 111, "How to stop waiting and build the business you've been dreaming of with Sandy Raper."
"A modern yogi and entrepreneur, Sandy Raper finds balance and sustainability as a wife and mother of three boys, while cultivating longevity as a yoga teacher, educator, and trainer for twenty years now. Out of a strong passion to inspire and support yoga teachers, Sandy developed her Beyond Yoga Teacher Training Mentorship Program to offer support and guidance for teachers to refine, grow and develop themselves beyond the foundation of teacher training. Sandy created her Beyond Yoga Teacher Training Podcast in October 2020 as yet another resource for her to share, encourage and support yoga teachers around the globe."
Inside The Profitable Yoga Boss Group Sandy has transitioned her offer, started working less with more clarity in her yoga business.
In this episode we discuss Sandy's experience inside The Profitable Yoga Boss Group and so much more: -200 hr teacher training myths -How to stop 'waiting' and get out of hovering -Getting clear on her message -Taking 100% responsibility for results -Becoming a leader and CEO
Welcome to Yoga Boss episode 112, "Stepping into the CEO role with Johanna Montenegro."
The Profitable Yoga Boss Group is OPEN for enrollment from March 11th-March 25th 2022. The first step is to sign up for a 30 minute consultation call to get your profitable business blueprint and see if you are the right fit for the group. Click below to sign up.
https://www.profitableyogaboss.com
"Johanna Montenegro, Licensed Professional Counselor, and RYT200. Owner of The Mindful Collective Studio just outside San Antonio, TX. We offer aerial yoga, traditional yoga, workshops, and events that promote mind-body wellness. "
Inside The Profitable Yoga Boss Group Johanna became the new owner of The Mindful Collective Studio. She has rebranded, creating a new vision for the studio, and growing her revenue.
In this episode we discuss Johanna's experience inside The Profitable Yoga Boss Group and so much more: -How to get your team of teachers onboard -Enrolling students and teachers in your vision for your business -How to transition leadership, branding, etc. -Becoming a leader and CEO
Welcome to Yoga Boss episode 113, "Making money easily as a yoga teacher with Kasidy Kersey."
"Kasidy Kersey is the founder and CEO of Marina Bay Yoga, a virtual and mobile yoga studio that serves ambitious leaders and high achievers with private and corporate yoga classes and self-mastery coaching. Kasidy specializes in stress management and helps busy professionals live more peaceful purpose-filled lives".
In this client interview we cover: -How to make money easily as a yoga teacher -Refining your niche as a yoga teacher -Implementing from the podcast -Doubling your business revenue -Avoiding blame, or deflection of your results -Showing up as a leader -Step to show up as a leader today
Welcome to episode 114, " 4 Vital Business Lessons You Need To Know."
It is embedded in our patriarchal society that you have to 'learn' only from people who are 'more experienced' than you.
This couldn't be further from the truth, and it is a thought error that is slowing you down.
In order to build your business effectively, you have to know how to always be learning in business. In this episode, I break down 4 vital business lessons you need to know from an unlikely source.
In today’s episode, you’ll learn:
The common problem you experience when you believe people with 'more money can be your only teachers
4 vital business lessons
Featured on this episode:
Doors to The Profitable Yoga Boss Group Open in March! Join Now
Haven’t left a review yet? Click hereto tell us what you think of The Yoga Boss Podcast
Welcome to episode 115, " Decide To Be Successful."
Students ask me all the time, "I just don't know if this will work or not." They are asking me for validation of their yoga business 'working.'
And this my friends, is always my sign that they haven't intentionally decided to be successful.
The decision for success is available to us all, and you can make it today. In this episode, you'll learn how to go from fear, and doubt to inevtiable success.
In today’s episode, you’ll learn:
How to know if your yoga business, "will work" or not.
How doubt, worry, and fear rob you from living yoga
How to intentionally create a successful yoga business
Why it is so important to decide ahead of time
Actions to create success in your business
Featured on this episode:
Doors to The Profitable Yoga Boss Group Open May 13th 2022
Haven’t left a review yet? Click hereto tell us what you think of The Yoga Boss Podcast
Your brain registers rejection as a life or death situation...however in order to create a multiple six-figure yoga business rejections is part of the journey.
In this episode I will teach you how to overcome your fear of hearing "no," and ensure your future success.
Whether you are marketing or selling in your business, getting 100 No's is the fastest way to grow.
In today’s episode, you’ll learn:
Celebration of the March Profitable Yoga Boss Group
Inaction or action that doesn't create results
Inviting in 100 No's
Four steps to use while you create results in your business
Welcome to Yoga Boss episode 118, "The Profitable Yoga Boss Group Q&A."
What is the Profitable Yoga Boss Group? What will I learn there? Who is this group perfect for? How will this group help me build a profitable, sustainable yoga business? Will this group help me with my offer, price and grow my student following?
I've been getting lots of questions about The Profitable Yoga Boss Group.
In this episode I am going to answer all of them right here.
Join me today to discover everything there is to know about The Profitable Yoga Boss Group.
We cover: -How this program will transform you, and your business -What is inside the program -Why I create the group -Who is it for -How to know if it's a right fit for you -What the community is like -plus more questions!
Applications for The Profitable Yoga Boss Group open May 13th, 2022.
You have until May 20th, 2022 to sign to receive a special bonus.
Feature on the show: -www.profitableyogaboss.com -The Entrepreneurs Mat Leave Podcast
Welcome to Yoga Boss episode 119, "Selling More Online Memberships at a Higher Price with Stacy Stufflebeam."
"Stacey Stufflebeam has taught yoga for 15 years and is the founder of Stacey Stufflebeam Yoga, an online yoga membership designed to help you find peace and feel better in the present moment. The membership helps you conquer self-doubt and build self-confidence with on-demand yoga and meditation classes to practice when it fits your schedule and 3 Livestream classes every week, which are also recorded and uploaded to an archive."
In this client interview we cover: -Trusting the call to become a yoga teacher -Creating and owning your unique process -Feeling comfortable with making offers -Raising your price and selling more -Showing up and making decisions like a CEO -Learning how to put yourself out there and stick with it
Welcome to Yoga Boss episode 120, "$18k Revenue Months & Quitting Corporate Job with Karina Baldwin"
"Karina is a yoga teacher and Hiking Yoga and Meditation Retreat host who helps you filter out all the influence of those around you to rediscover your truest self! She has a Masters's in Sport and Performance Psychology, is a Mental Performance Coach for the US Army, she is a ski instructor and self proclaimed Nature Queen"
In this client interview we cover: -Knowing when you to leave a corporate job -Growing from $5k to $18k months -What to do when your spiral out - Taking time off to process big decisions -How much can change in a year -The importance of going big, you can do it.
Welcome to Yoga Boss episode 121, "How to Triple Your Revenue and Work Less with Lisa O'Connor."
"Lisa O’Connor owns a yoga studio right outside Boston, in Quincy Massachusetts. Her yoga studio focuses on the power and benefits of yoga for anyone and everyone if you are willing to let yoga work for you. The studio offers classes from power yoga, to chair yoga. This broad range of class offerings allows yoga to reach so many different types of people and reach them wherever their yoga practice currently is and then help it grow. Lisa is a 200-hour RYT (and a pediatric nurse)."
In this client interview we cover: -How to show up and get results in any room -Creating a thriving yoga studio while working full time -Marketing and selling strategies for a yoga studio -What it is like to be coached -How Lisa tripled her revenue and went from teaching 6 classes to 2 classes a week
Connect with Lisa here: Website: www.capellayoga.com
Welcome to Yoga Boss episode 122, "Opening a Yoga Studio and hitting $5k months with Tarah Mancl."
"Tarah Mancl is the owner of The Wellness Barn Studio. She is a 200- Registered Yoga Teacher, Board Certified Health Coach for private clients and group classes, A member of the American Association of Drugless Practitioners, small business owner, a Coaching Circle Coach at The Institute of Integrative Nutrition, Yoga Journal Conference Assistant and BEST of all a Mom to three amazing kids!
Tarah takes a holistic approach to Yoga and Health Coaching that includes nutrition, physical activity and movement, stress reduction and mindfulness, and strengthening of the mind + body connection. Her wellness approach is more than just being free from an illness it is a holistic process of change and growth from the inside out! "
In this client interview we cover: -Leaving a 'safe' job to follow her passion -Trusting anxiety for a reason -Finding an authentic offer -Opening a studio -Showing up and making decisions like a CEO -Marrying health coaching and yoga together -Learning how to put yourself out there and stick with it
Welcome to Yoga Boss episode 131, "Consistent $3k Months working on the business one hour per day with Mary Kate Vanecko,"
A new client interview with Mary Kate!
"Mary Kate Vanecko is the founder of MAVA Boxing, the only program that connects boxing with functional strength training to help high performers build muscle, reduce stress, and connect to their greatness. She is a boxing trainer, yoga instructor, and former Division I athlete fiercely dedicated to using movement to help people expand what they think is possible in their lives."
In this client interview we cover: -Shifting from teaching drop-in classes for a couple of hundred bucks a month to $3k monthly revenue. -Creating and owning your unique offer and brand -Working one hour per day ON the business -Raising your price and selling more -Thinking like a CEO shifting from 'hobby' to business -Learning how to put yourself out there and own expert energy,
Welcome to Yoga Boss episode 132, "Dream to Reality: Opening for a thriving yoga studio with Robyn Gornicki-Davis,"
A new client interview with Robyn!
"Robyn is the founder of Serenity Power Yoga. Robyn’s passion for yoga and how it has helped improve her life is “why” she opened a yoga studio. Everyone deserves Yoga. Yoga is more than just Warrior 1 or Handstand. Yoga is a connection with your whole self mind, body, and spirit."
In this client interview we cover: -Robyn's journey to becoming a yoga teacher and studio owner over 50 -Leaving behind a 26 year career for her dream business -How Robyn is creating a thriving community and studio -Robyn's perspective on putting herself out there in her marketing -Thinking like a CEO shifting from 'hobby' to business
Welcome to Yoga Boss episode 134, "Doubling The Studio's Revenue in Four Months with Johanna."
A new client interview with Johanna of Youyoga.
"Johanna is 25 Years old and runs her own Yogastudio called Youyoga. She runs it with my amazing business partner and they currently have a team of 6 Yoga teachers who work with us. Their studio supports people in the rush hour of their lives to overcome chronic stress in order to live a healthier life full of joy and presence. She is also doing my master's degree in educational science by the side."
In this client interview we cover: -How Johanna gained clarity around their niche and offers. -Doubling the studio revenue in four months. -Hiring a team of 6 teachers and corporate clients -Becoming a more confident leader -Figure out to truly nourish your students -Selling in an organic way that only gets better
Welcome to Yoga Boss episode 137, "Selling more students with Active Listening."
As an entrepreneur, you will always be marketing and selling.
But most yoga teachers and studio owners are ONLY marketing their businesses.
They haven't created the space actually to sell in their business...
How do you know if this is you?
What are you spending your time doing most in your business: talking or listening?
Marketing is all about talking to people.
Selling is about deeply, and actively listening to your students.
Active listening is a skill you have to develop and hone over time.
When you learn how to listen to your students you will naturally increase your conversion rate.
In this episode we cover:
-The Waitlist For The Profitable Yoga Boss Group -Upcoming 5-Day New Student Training -The difference between marketing and selling -How to use active listening in your sales calls -Mastering 1-1 Sales Calls in order to then sell to a larger audience -Using active listening to make it easier and more comfortable for your students to buy
Welcome to Yoga Boss episode 138, "Using Testimonials In Your Yoga Business."
Within the Yoga Industry, we are missing out on a KEY strategy for converting and retaining students:
Testimonials.
Client testimonials are an easy way to help students feel more comfortable and safe to buy your offer.
Maybe you feel awkward asking for testimonials? Maybe you ask but never actually get the testimonials you want. Maybe you have testimonials but don’t know how to share them effectively.
This episode is for you.
We cover how to generate, create and utilize client testimonials in your yoga business to convert and retain more students.
In this episode we cover:
-Why is it essential to use client testimonials in your business -Common thought error that keeps yoga teachers from asking for testimonials -Three essential steps to generate effective testimonials -When and how to share testimonials with your audience -The New Student Solution: 5-Day Free Training To Attract, Convert and Retain New Students in your yoga business (Coming Soon!) -Joining The Profitable Yoga Boss Group Waitlist
Welcome to Yoga Boss episode 139, "My $400k Launch Strategy."
Launching has been a routine part of my business for the past two years.
In this episode, I am sharing my exact launch strategy that has brought in over $400k.
If you've ever wondered what kind of planning, implementation, and evaluation goes on behind the scenes at Yoga Boss, tune into this podcast.
We've now set up our launches to be the most effective and FUN part of our business.
Listen now.
In this episode we cover:
-Defining clearly what a launch is -When to start launching your business -Muscular vs Organic Energy -My launch strategy -Why launches are so important for the long-term growth of your business -The New Student Solution 5 Day Training Oct. 10th-14th 2022
Welcome to Yoga Boss episode 140, "What would I do to get more students in my yoga business."
Whether you are just starting out and want to get your very first student...
Or you've got 100 members and want 1000 members in your membership...
Creating the quality and quantity of new students you want in your business is 100% within your control.
In this episode, I teach you a three-step process to step into the CEO role and create new students in your business.
Listen in and complete the actions to see your business grow.
In this episode we cover:
-The New Student Solution Training -Three Step Process for getting new students into your business -What your brain wants to resist -How to overcome resistance and get into action -Method for sorting your ideas for attracting new student -Joining The New Student Solution Free Five-Day Training
Welcome to Yoga Boss episode 141, "How to Use Consistency To Retain New Students."
Inside The New Student Solution Free 5-Day Training, I am teaching you exactly what to say and when to retain new students in your business.
This podcast is BONUS material for that training.
Consistency has been proven to improve student retain and is vital for scaling your business.
Most yoga teachers and studio owners don't prioritize consistency until it is too late.
Learn exactly how creating a consistent business impacts your retention rates.
In this episode, I teach you the three areas you need to ensure consistency in retaining new students.
Listen in and complete the actions to retain students in your business longer.
In this episode we cover the following:
-The New Student Solution Training -Why is consistency so crucial for retaining new students -How consistency creates trust - Three areas to ensure consistency in -Joining The New Student Solution Free Five-Day Training
Welcome to Yoga Boss episode 143, "Holiday Season Selling."
The holiday season is around the corner.
It is NEVER too early to start planning your business strategy for this holiday season.
You need a clear message for the holidays and a clear offer for your ideal students.
Many of the holiday season strategies you hear are outdated and will lead to burnout.
In this podcast, I will tell you exactly what to focus on to make this holiday season the most profitable and enjoyable one yet.
Listen Now.
In this episode we cover the following: -Open Enrollment For The Profitable Yoga Boss Group -Why it is never too early to think about your holiday strategies -Outdates strategies that won't work in 2022 -New strategies that work for a sustainably profitable yoga business -Apply for The Profitable Yoga Boss Group
Welcome to Yoga Boss episode 144, "Interview with The Profitable Yoga Boss Coach Kristen Alanah."
Kristen is the FIRST co-coach inside The Profitable Yoga Boss Group. She is a certified yoga teacher and coach.
As we grow our business, it is imperative that every client receive high-quality, high-touch coaching. Kristen is here to help us do just that.
In this episode you will get a behind the scenes look at how Yoga Boss is growing and Kristen is supporting all of our clients.
In this episode we cover: -Kristen's background with yoga -How Kristen and I met (it's been years in the making) -The 3 top Mistakes she has seen yoga teachers making -The 3 top qualities of success yoga teachers and studio owners
Welcome to Yoga Boss episode 146, "Are you making demands or ethically selling?"
You know that marketing your business is imperative.
You also know that inviting students to your paid offer is vital.
But are you accidentally making demands of your students?
No one likes to be on the receiving end of a demand...especially future students.
Listen in to see if you are making bold offers in your business, or if you've accidentally pushed students away with your demands.
You'll learn how to make BETTER offers that support your students' journey and help make marketing and selling FUN.
In this episode we cover: -Taking the podcast to the next level (FREE training) -Why coaching is so effective -Ethically selling vs unintentional demands -Why selling might feel icky for you -How to stop making demands -How to start ethically selling
Welcome to Yoga Boss episode 145, "Behind The Scenes: An interview with Yoga Boss host Jackie Murphy."
Our co-coach Kristen Alanah takes the mic today and interviews Yoga Boss creator Jackie Murphy.
Ever wondered about Jackie's own story?
Kristen asks all the juicy questions about how Jackie created this business and where she sees it going in the future.
In this episode we cover:
-Jackie's introduction to yoga (she was 15!) -How Jackie knew it was time to switch to business coaching -What Jackie is most proud of building her business -Where the Yoga Boss world is headed
Welcome to Yoga Boss episode 150, "Being the Boss Of Your Business and Life with Ashley Sorensen."
We are back with a special guest-hosted podcast from clients inside The Profitable Yoga Boss Group.
Ashley Sorensen is the creator + owner of Energy Flow Yoga, home of yoga + cyclical living for a more pleasurable period, aligned energy, and badass confidence!
In the signature MOON FLOW Program, Ashley guides her students to better understand their menstrual cycles - both the science + energetics- to create healthy, pain-free, regular periods, feel more connected + confident in their bodies, and welcome more ease, joy, and flow into their lives.
After struggling through resolving her own painful period issues, Ashley saw just how much education we were missing in regards to our bodies, and especially our menstrual cycles. She has made it her mission to empower menstruators with the education they need and deserve to not only create healthy, regular cycles, but to harness this inherent cyclical wisdom + create more fully aligned lives.
Ashley joined the PYBG about a year and a half ago and has grown her business from just a dream to a fully operational success! In this episode, she shares what she loved about the group and what she struggled with; as well as a little bit about what she does.
What You’ll Learn from this Episode: -Ashley's journey from teaching group yoga classes to having a thriving business -The results Ashley has had from The Profitable Yoga Boss Group -Why stepping into the Yoga Boss Mindset changed her business and her life -How to make strategic decisions quickly in your business and why it matters -How to prioritize and focus on revenue-producing actions
Welcome to Yoga Boss episode 151, "From Marketing Dread to Double The Revenue while having fun with Kathy Bedward."
We are back with a special guest-hosted podcast from clients inside The Profitable Yoga Boss Group.
Kathy Bedward is a weight loss life coach. In her program, Trust the Journey, she teaches you to lose weight with self-love, and without dieting.
Kathy teaches you how to lose weight without counting calories, without being hungry all the time, without meal-prepping for hours, and without going on a “fake-food” diet. You eat real food that you actually enjoy eating, in a way that is aligned with your body and with your life.
With Kathy, you learn the tools that you need to lose weight for the last time, and to feel confident that the weight is never coming back. And the best part of your journey is that you build a beautiful and loving relationship with yourself and your body. You get to have the body and the life that you are meant to have.
What You’ll Learn from this Episode: -Kathy's experience inside The Profitable Yoga Boss Group -What surprised Kathy about The Profitable Yoga Boss Group -How The Universe dropped The Yoga Boss podcast into Kathy's life -Three steps Kathy teaches her clients that align with The Yoga Boss Podcast -Why Kathy overcame building her business on her own and joined a community -Kathy's experience learning marketing and selling -The Copy Course inside the group -Kathy's biggest transformation outside of doubling her revenue -The quality of the coaching in the group
Welcome to Yoga Boss episode 152, " Profitable Kids Yoga Business Journey with Gina Velez."
We are back with a special guest-hosted podcast from clients inside The Profitable Yoga Boss Group.
Gina is a Kid’s Yoga Specialist, performer, and performing arts teacher in Southern California. Yoga and meditation are two practices that have positively changed her life and it’s now her mission to share these self-help tools with everyone she can.
A 200hr RYT & 95hr RCYT, Gina enjoys teaching all modalities of yoga from heated vinyasa, and gentle Hatha, to restorative, and more.
Mostly, she loves planting the seeds of mindfulness in young minds and watching them bloom and grow forever.
When not on her mat, you can find Gina at the beach with her Golden Retriever Harpo (Oprah backward), teaching theatre to teens, and performing on a stage, probably singing showtunes.
What you'll learn in this episode: -Note from Jackie -How to use opportunities that arise in your business -Gina's experience inside The Profitable Yoga Boss Group -The $3k in 30-day challenge -Gina's decision to shift to kid's yoga instead of opening a studio -New and improved relationship with money -The New Student Solution invite -The Profitable Yoga Boss Group enrollment
Welcome to Yoga Boss episode 147, "Step away from admin work and become a better CEO ."
Becoming a CEO is a role that you have to learn how to embody and it is vital to scaleable profitable yoga business.
Sometimes yoga teachers get stuck in admin work and wonder why the work they are doing isn't creating the result they want.
Admin work is necessary but it doesn't drive the business forward
Listen to this podcast to determine if you are spending too much time operating as the admin in your business.
Step into the role of the CEO and operate more effectively than ever before.
In this episode we cover:
-How important podcast reviews are, please review! -Giving time vs letting time be taken from you -Podcast episode 135 create a profitable business in one hour a day -The definition of CEO work -The definition of admin work -Why acting as CEO is so vital -Taking the podcast to the next level
Welcome to Yoga Boss episode 148, "The Secret To A Sustainable Yoga Business: Revenue vs Profit."
Are you growing your business to six figures?
Or are you scaling to multiple six-figures and the seven-figure mark?
Knowing your next revenue milestone is a key factor in creating a sustainable yoga business...but it isn't the most important factor.
In this episode, we discuss the difference between revenue and profit.
Building a sustainable yoga business starts with building a profitable yoga business.
You deserve to make the money you want to make in your business AND support yourself.
In this episode we cover the following:
-The secret behind revenue-driven marketing -Difference between revenue vs profit -How to create a profitable yoga business -Ensuring your ego isn't driving your business results -Profitable Yoga Offers
Welcome to Yoga Boss episode 149, "Find the Magic Of Building A Yoga Business."
Most yoga teachers and studio owners enter this industry because they genuinely DESIRE to share yoga.
However, as you grow your business and learn the skills required to run a profitable yoga business, that genuine love for yoga can quickly turn into burnout.
Instead of being in love with teaching yoga and your business, you'll start to feel dependent.
When this happens it's vital that you return to the true heart of your business.
Turn into this episode to genuinely WANT to get up and work in your yoga business.
In this episode we cover the following:
-Check-in with your Q4 and the Yoga Year for a successful 2022 -Starting your yoga career from desire - "I want to have a yoga business," instead of "I have to go teach today." - Wanting actually to sell and market your yoga offer -Two questions to ask to shift back into desire in your business -Dependency with the tools you use
Welcome to Yoga Boss episode 151, "Running a profitable studio in 15 hours a week with Katelyn Maginnes."
We are back with a special guest-hosted podcast from clients inside The Profitable Yoga Boss Group.
Katelyn Maginnes is wife to a traveling golf broadcaster and mom to an energetic toddler. They spend as much time outside as possible. She enjoys gardening and growing her own food. She loves cooking for her family and believes food is medicine. Just as she thinks that movement is medicine, she grew up a dancer; the dance studio was the first place she discovered movement as medicine for her soul. Now she has yoga as medicine for both body and mind.
She has been teaching power yoga since 2016. A 300hr Certified Baptiste Leader (2018) and RYT- 500 (2021). She is also trained in aerial yoga. She is passionate about empowering others, primarily through the transformational power of yoga.
She currently lives in historic downtown Wilmington - 2 blocks from her studio, Port City Power Yoga. Katelyn believes in creating your life exactly as you want, one moment at a time.
After recording this episode Katelyn went on to hit her first $9k month, congrats!
What You’ll Learn from this Episode: -Katelyn's journey of opening a yoga studio -Her goal of $9k in 15 hours a week -Her decision to invest in the group -What her biggest takeaway from the group has been
Welcome to Yoga Boss episode 154, "Make Your 2023 Goal Inevitable."
New year, New Goal. Right?
But how do you make hitting your goals inevitable...
Most New Year's resolutions fail by the end of January.
This happens for one reason.
People think about the actions they will take or stop taking...and that's it.
Actions are only one piece of the puzzle. Actions alone do NOT ensure your success with your goals.
Listen to this episode to learn two other critical pieces of setting goals that make hitting your goals inevitable.
In this episode we cover the following: -The Profitable Yoga Boss Group Open Enrollment -Why coaching is so effective -Why changing action alone isn't enough to hit your goals -What actually determines your actions -Questions to ask yourself to make your 2023 goals inevitable -How to make decisions during the year to stay on track with your goals
Welcome to Yoga Boss episode 155, "Turn on The Money Flow in 2023."
You want to make a revenue jump.
Maybe you want to go from $1k months to $5k months.
Or you are ready to take your studio to $40k months.
Money flowing into your business doesn't just happen because you want it.
Money flows when you are all-in and your commitment is reflected in ALL of your actions.
Listen to this episode to turn on the money flow in 2023.
In this episode we cover the following: -The Yoga Boss Podcast episodes are released on MONDAYS now -The Money and Yoga Masterclass Feb. 2nd, 2022 -The Profitable Yoga Boss Group OPEN -Money isn’t flowing into your business in the amount you want. -Money flows when you are all-in. -Being all-in requires daily devotion -Exercises to evaluate if you have been 'all-in' in marketing, selling, and your offer.
Welcome to Yoga Boss episode 156, "My Failed Launch ."
Real talk friends, I just missed my sales goal massively.
Ever want a peak behind the curtain of a multiple-six-figure business? This is it.
In this episode, I am going behind the scenes of my latest launch and how it 'failed.'
There is no pretty sugar-coated ending to this story (yet).
This is just the real and raw experience of being a business owner.
Failure happens to us all, learn how I am dealing with it in my business.
In this episode we cover the following: -What a launch is. -My personal most recent launch failure. -How much money I spent on paid marketing, and how much money I made. -How I am learning from this launch. -How I deal with rejection and failure: hint very slowly. -Your invitation to the Money and Yoga Masterclass
Welcome to Yoga Boss episode 157, "Should I call myself a coach?"
Have you ever spent time wondering what to call yourself?
Are you stuck in naming your business?
This is what I call a trap of indecision.
Instead of mastering selling or getting bold in your marketing, you spend precious work hours deciding what to call yourself.
While your business needs a name, what you call yourself doesn't determine your success.
If you have ever considered changing your title from yoga teacher to coach, this episode is specifically for you.
And if you have gotten stuck in indecision, this episode is for you.
In this episode we cover the following: -Why a name doesn't determine your success -Why you may be tricked into thinking you'd make more money if you changed your title... -How much the yoga and wellness industry is worth right now -The Money and Yoga Masterclass Feb. 2nd, 2023 -What to focus on instead that actually helps your business grow -Your invitation to the Money and Yoga Masterclass
Welcome to Yoga Boss episode 158, "Sales Tip To Increase Conversion Rates."
You may hate selling...
Or maybe you know it's essential but your emotions stop you from feeling bold, clear, and confident in sales conversations.
In this episode, I give one quick mindset shift to improve your conversion rates and make selling easier.
Like I tell my clients, "The more you sell, the more you sell."
Mastering sales skills is key for any wellness business that wants to thrive.
In this episode we cover the following: -The Money and Yoga Masterclass: Buy Now -The Secret Of Sales Page member bonus -Conversion Rates -Increasing your conversion rates with one perspective switch -Why it works -Apply for The Profitable Yoga Boss Group
Welcome to Yoga Boss episode 159, "What matters more than strategy?."
You want a business strategy that is going to work, right?
As a business owner, you’ve probably spent time searching for the right strategy to use to attract new students and grow your business.
And there is no shortage of strategies out there.
But there is something else that matters more than any strategy you could find.
Your skills.
“Give a man a fish and you feed him for a day, teach a man to fish and you feed him for a lifetime.”
In this podcast episode, you’ll learn the difference between strategy and skills so that you stop searching for the ‘right’ strategy and spend time moving the needle forward in your business.
What is the real value of being able to distinguish between strategy and skills?
You’ll create a business that is resilient in any economic environment.
You want a business that lasts, right? It’s time to learn how to fish.
In this episode we cover the following: -The Money and Yoga Masterclass: Buy Now -Celebrating my client Sam from The Profitable Yoga Boss Group -Definition of strategy -Examples of successful strategies -Definition of skills -Why skills matter in your business -How to use any strategy and have it work -Why it works -Apply for The Profitable Yoga Boss Group
Welcome to Yoga Boss episode 159, "The Money Tree: Growing Your Business."
If there is a way that you could have your highest revenue month while you relax on the beach...
It is possible for you to have the resources to make more money while you work less.
Growing your business without working more is a possibility.
In this podcast episode, you’ll learn the necessary step you have to take in order to grow your business.
In this episode we cover the following: -First step in business to is build, then grow. -In order to grow you have to think like a business owner -a lesson from my money tree -how to decide what to grow (not all offers can come with you)
Welcome to Yoga Boss episode 161, "WHICH STRATEGY SHOULD YOU USE IN YOUR BUSINESS?"
When you google "Yoga Business Strategy" it is quite alarming...
It is clear that google alone would lead you down a long, lonely road.
Let me explain, ALL of the strategies google gives you are marketing strategies.
And a solid marketing strategy is only one piece of the puzzle.
One of the most common questions I get is, "What strategy should I use in my business?"
And I get it, using strategies that will work is very important.
And you actually need 3 types of strategies to build a profitable, sustainable yoga business.
IN THIS EPISODE YOU’LL LEARN:
-Purposeful Profit 2023 Save Your Seat Now -Marketing strategies in the yoga industry -Google results for yoga business strategies -How many strategies do you need -Why it works -Apply for The Profitable Yoga Boss Group
Welcome to Yoga Boss episode 121, "What can you get done in one 8-hour day? 1-1 VIP Bonus Testimonial?"
Inside The Profitable Yoga Boss Group, you can add a private VIP day experience.
8 hours, you, me, and your business.
What can you accomplish in 8 hours? More than you know.
Listen to my client Katie's experience inside her VIP Day experience.
IN THIS EPISODE YOU’LL LEARN:
-Purposeful Profit 2023 Save Your Seat Now -VIP Bonus Day inside The Profitable Yoga Boss Group -The Pre-work for VIP Day -What we accomplished in 8 hours -After the VIP day....sprints!
Welcome to Yoga Boss episode 163, "7 Types of Buyers with my client Brandi Healy."
A new client interview with Yoga Teacher and Human Design guide Brandi Healy.
"Brandi Healy - Yoga Teacher and Human Design Guide. Brandi is a 200-hour RYT and an affiliate with Human Design Blueprint. She is also the Director of Customer Experience and Training for a national wellness retailer and a mom of 2 based in Long Beach, CA."
We tend to assume that the way WE make decisions, is how all people make decisions.
In business, this means we think how we buy is how everyone likes to buy...
This isn't true.
There are 7 different types of decision-makers according to humans design.
Listen to this podcast so that you can know how to sell to all of your potential students.
In this client interview, we cover the following: -Open Enrollment with The Workshop Workshop & Purposeful Platform Bonus -12 Month Payment Plan for The Profitable Yoga Boss Group -What human design is -7 Types of Decision makers according to human design -Questions to ask each type in a sales conversation -Brandi's experience inside The PYBG
Welcome to Yoga Boss episode 164, "How to make your workshops work."
Not all workshops are created equally.
Not all workshops will help you create more paid students in your business.
Maybe you are using workshops to market your business...but you are spending more time teaching and delivering without seeing students convert.
Listen to this episode to learn how to distinguish between a workshop that sells and a workshop that doesn't.
Listen to this episode to turn on the money flow in 2023.
In this episode we cover the following: -The Profitable Yoga Boss Group Monthly Bonus workshops -The Workshop Workshop March 24th, 2023 -The Profitable Yoga Boss Group OPEN Apply now -Exact outline for workshops that create more paid students -Workshops are not all created equal. -Apply for The Yoga Boss Group now to get the workshop
Welcome to Yoga Boss episode 165, "How to make social media work for your business."
How are you using social media in your business?
If your goal is to grow as an influencer, this is not the podcast for you.
If you want to use social media to grow your revenue in your business, this tune in.
In this episode we cover: -Purposeful Platform BONUS inside of The Profitable Yoga Boss Group -The difference between influencing and using social media for business -What doesn't work -Getting stuck in the scroll -Which metrics to track on social media
Welcome to Yoga Boss episode 166, "8 Figure Online Membership Business with Corinne Crabtree. "
A new guest interview with Master Weight and Life Coach Corinne Crabtree.
"Corinne Crabtree is a Master Certified Weight and Life Coach with a mission to help every woman break generational curses in order to improve their personal health and wealth. Corinne lost 100lbs 15 years ago and ever since, she has dedicated her life to teaching women how to do the same.
She’s the host of the wildly successful podcast, Losing 100lbs with Corinne, which has been downloaded over 50 million times in 160 countries. Over 1 a million women have taken her free weight loss course and Corinne now serves over 14,000 paid members in the No BS Weightloss Program.
After being a featured expert at The Life Coach School and having her business rank #1052 in the Inc. 5000 Fastest Growing Businesses of 2022."
If you run an online membership this podcast is for you. In this interview, we cover the following: -Corinne's journey from selling for $5.95 to having three successful businesses -When to raise your prices in your business -Why do you have to keep selling a membership after the first purchase -How to grow with referrals when your first start your membership -How to think about investing in business skills as an entrepreneur
Connect with Corinne Losing 100 Podcast/No BS Weightloss Program Facebook - https://www.facebook.com/ losing100podcast/ Instagram - @Corinne_Crabtree Instagram - @NoBSBusinessWomen
Welcome to Yoga Boss episode 167, "Good Luck Or Bad Luck In Business."
Ever feel like you are stuck in a rut of bad luck in your business?
Or maybe you are experiencing the high of 'success' right now.
The business has high points and low points.
But how does luck play a role in business?
Tune into this podcast to learn how to handle moments of 'bad luck' and moments of 'good luck.'
In this episode we cover the following: -Yoga Boss Updates -Two levers in business (Cutting expenses) -Good Luck and Bad Luck in business -Zen Short Story "The Farmer's Luck" -How to handle good or bad luck
Welcome to Yoga Boss episode 168, "Six Figure Launch Debrief."
We just wrapped up our March enrollment of The Profitable Yoga Boss Group.
In today's podcast, I am walking you through a debrief of this launch in this podcast.
Our recording-breaking sales happened after our most recent "failed" launch. And I am sharing everything that worked so you can use it in your business too.
Im not special, record-breaking sales are possible for you.
Listen to this podcast to hear the lessons I've learned launching The Profitable Yoga Boss Group and hear what worked this time around.
You can take these lessons right into your business.
IN THIS EPISODE YOU’LL LEARN:
-The Masterclass: Grow For Good April 18th, 2023 -Six Figure Launch Lessons -How I failed at this goal for a year -Using the same workshop again and again to convert paid students -Being willing to stack your offer with value -The risk you have been avoiding may pay off -Following up with leads (SNEAK PEAK OFFER COMING SOON) -Apply for The Profitable Yoga Boss Group
Welcome to Yoga Boss episode 169, "Advice For New Yoga Teachers."
When you graduate from teacher training sometimes you are left questioning, "What now?"
Or "Where do I go from here?"
Maybe you'll end up at google as I did. Or ask a mentor teacher whose teaching style you admire.
But sometimes the advice you'll get will leave you wanting.
Tune into this episode for my advice for new teachers that will actually help you attract students and make money from your new certification.
IN THIS EPISODE YOU’LL LEARN: -What type of advice is out there -When to listen to that advice -What advice you actually need to make money as a yoga teacher
Welcome to Yoga Boss episode 171, "Master Customer Support To Grow with Kristen Alanah ."
When you have stellar customer support, your business is more profitable.
It is said that improving your retention rate with customers by 5% adds 30% profitability to your business.
Therefore it is vital for you to learn how to deliver an amazing customer experience.
On this episode of the Yoga Boss podcast, I am joined by the Profitable Yoga Boss Group Co-Coach Kristen Alanah.
In addition to being a coach, Kristen is director of customer support for a 50 million dollar company.
She brings her expertise in deliver customer support for your clients and your team.
IN THIS EPISODE YOU’LL LEARN: -Definition of customer support -Why stellar customer support matters -What to do when customers are unhappy -How to utilize the same skills to lead a team -How to retain your team members -Why customer support is the best part of business
Welcome to the Yoga Boss podcast episode 172, "Avoid Burnout As A Yoga Business Owner."
Running a business can take on toil on your mind, body and spirit.
It is vital for you to understand two concepts in your yoga business.
Your production and your production capability.
Understanding how to maintain your production capability is the key to avoiding burnout in your business.
Tune into this episode to learn why you have to prioritize your rest.
In the episode we cover: -The New Student Solution 5 Day Training -Two a-ha's from taking an in person yoga class -Definition of Production -Definition of Production Capability -Taking Rest to grow
Welcome to the Yoga Boss podcast episode 173, "If your students wanted it, would they buy?"
You'll probably heard the phrase, "If they wanted it they would buy..."
And this belief is a costly error in your business.
Your students are not meant to be the sales person of your business.
It simply isn't true that if they wanted your offer, they would buy.
Understand this false belief and how to overcome this in your business.
In the episode we cover: -The New Student Solution 5 Day Training -The Profitable Yoga Boss Group Open Enrollment -False Thought, "If they wanted it they would buy" -Why this thought error exist -How to overcome it -Why it is so important to lean in
Welcome to Yoga Boss episode 175, "How to track social media metrics to hit your business goals.'
According to data, businesses that use social media for sales are 51% more likely to hit their revenue goals.
Using social media to market and sell your business is vital in 2023.
However, using social media to sell isn't as simple as posting consistently and waiting for sales.
There are specific metrics you can track to know if you are on your way to hitting your revenue goals from social media.
In this episode, I outline the specific metrics you should track based on your business goals.
In this episode, you'll learn: -Rate and review the podcast -Something BIG is coming! -Why small goals matter -How to know if you are on your way to hit your revenue goals -Three business goals you may have -Which metrics to track based on your business goals
Welcome to Yoga Boss episode 176, "How to stop feeling self conscious about marketing and selling."
Are you tired of feeling self-conscious every time you show up to market and sell your products or services?
Imagine a world where you can confidently record an Instagram story without worrying about what others may think of you.
We know it is possible and we're here to show you how!
In this episode, we dive deep into the topic of self-consciousness in the business world and provide you with effective strategies to overcome it.
We understand that feeling self-conscious is a common experience, but we firmly believe that it doesn't have to hold you back any longer.
Join us as we unveil a simple yet powerful question that can help you break free from self-consciousness and embrace your true potential.
We'll guide you through the process step by step, empowering you to regain your confidence and proudly present yourself and your business to the world.
We've also prepared nine different prompts designed to supercharge your marketing and selling efforts.
These prompts will inspire and guide you to create compelling content that resonates with your target audience, ultimately driving your business towards success.
Don't miss out on this transformative episode that could change the way you approach marketing and selling forever.
Tune in now and unlock your full potential as a confident, persuasive entrepreneur.
IN THIS EPISODE, YOU’LL LEARN:
-5 months into the year, stay committed to your goal
-90 Day Challenge is happening inside the Yoga Boss Group
-Why do we feel self-conscious
-How it affects your business
-Exactly what to ask yourself to stop feeling self-conscious
Welcome to Yoga Boss episode 177, "Define Your Business Values: An Exercise."
Welcome to "Yoga Boss," the podcast designed specifically for yoga teachers and studio owners who are ready to build a profitable and purpose-driven yoga business.
In this special episode, Episode 177, titled "Define Your Business Values: An exercise," we're diving deep into a transformative exercise that will help you unlock the true potential of your yoga business.
If you're tired of feeling overwhelmed by indecision, comparison, and the pressure to conform to a particular business mold, then you're in the right place.
In this episode of Yoga Boss, we're delving into the powerful exercise of defining your top five business values. Think of them as your internal GPS, guiding you through the complexities and choices of the yoga business landscape. By understanding and embracing your core values, you'll gain clarity, confidence, and a solid foundation upon which to build your thriving yoga business.
Join Jackie Murphy, who has walked the path of successful yoga entrepreneurship themselves, as they share personal stories, practical insights, and actionable strategies.
IN THIS EPISODE, YOU’LL LEARN: Uncover the importance of identifying your business values as a yoga teacher or studio owner. Learn strategies to overcome indecision and comparison paralysis in your journey as a yoga boss. Discover how to leverage your unique strengths to stand out in a crowded market. Gain practical tips on using your business values as a guiding compass in decision-making and goal-setting.
Whether you're an experienced yoga professional or just starting your entrepreneurial journey, this episode will provide you with the tools and insights you need to define your business values and create a thriving yoga business that aligns with your authentic self.
Don't forget to subscribe to Yoga Boss and stay tuned for future episodes, where we'll continue to explore various aspects of building a profitable yoga business while staying true to your unique values.
Remember, you have the power to be a Yoga Boss and make a significant impact on the world. It's time to define your business value and let your light shine.
Welcome to Yoga Boss Podcast - Episode 178, "Q&A: Typical Schedule, Confident & Retention, Business when Life Hands You Unexpected Events."
Gain Expert Insights and Strategies to Build a Profitable Yoga Busines
Are you a yoga teacher or studio owner dreaming of a profitable and thriving yoga business? Look no further! Welcome to the Yoga Boss podcast, where we provide valuable resources and expert advice for your entrepreneurial journey.
In Episode 178, join host Jackie Murphy as she dives deep into the burning questions from yoga professionals just like you. Discover Jackie's secrets to success as she reveals her typical schedule as a dedicated mom and CEO, offering invaluable tips on finding balance and maximizing productivity in your own life.
Boosting confidence as a yoga teacher is essential, especially when faced with challenges in student retention. Get ready to overcome self-doubt as Jackie addresses this common concern head-on, sharing actionable advice to help you create an inclusive environment that keeps your students coming back for more.
Life is unpredictable, and unexpected events can often throw us off track. However, as yoga entrepreneurs, we have the power to adapt and thrive amidst adversity. Jackie opens up about her own personal experiences, growth, and the valuable lessons she's learned when life takes unexpected turns. Gain inspiration and practical guidance on navigating challenges and emerging stronger in your yoga business journey.
Tune in to Episode 178 of Yoga Boss now and unlock the secrets to building a profitable and fulfilling yoga business. Take control of your destiny and become the Yoga Boss you've always aspired to be.
Listen to the podcast episode now and transform your yoga business!
Welcome to Yoga Boss episode 179, "Guilt or Growth: Embracing the journey when you miss the mark."
Are you a new yoga teacher striving to build a thriving career?
In this empowering episode of Yoga Boss, join host Jackie Murphy as she shares invaluable insights and inspiring stories to help you navigate the ups and downs of your yoga teaching journey.
Delving into the profound topic of "Guilt or Growth: What to Do When You Miss the Mark," Jackie invites you to embrace the concept of growth over guilt.
Discover the incredible story of meditation teacher Jay Shetty, who transformed his setbacks into opportunities for growth.
Learn how resilience, determination, and a commitment to personal growth can lead to extraordinary success.
Jackie provides practical strategies to navigate challenges, overcome self-doubt, and find the lessons hidden within each experience.
Embrace the unique journey of being a new yoga teacher and let go of guilt, focusing instead on personal development and the path towards becoming the best yoga teacher you can be.
Tune in to Yoga Boss Episode 179 and gain the inspiration and guidance you need to navigate challenges and embrace growth on your journey.
Welcome to Yoga Boss episode 182, "Strategically Selling A Yoga Retreat with Stacey Stufflebeam."
Are you ready to take your yoga business to new heights and explore the rewarding world of hosting a yoga retreat?
We understand that you might have some doubts and fears holding you back. Questions like, "Will it sell out?" or "Can I turn a profit?" are common concerns, but you don't have to face them alone.
Introducing the latest episode of the Yoga Boss podcast, where we feature the incredible success story of our client, Stacey Stufflebeam.
Stacey had dreamed of hosting a yoga retreat since 2007, and now, she has turned that dream into a reality.
The best part? Stacey's very first retreat sold out with an astonishing 9 spots booked on the very first day!
How did she achieve this? You'll find out when you tune in to the podcast.
In this inspiring episode, you'll discover:
Stacey's winning strategy for a successful retreat launch.
How to confidently believe in your offer and create an irresistible experience for your participants.
Valuable insights on how Stacey selected the perfect location for her retreat.
The surprising secret behind achieving her revenue goal for 2023 halfway through the year (hint: it wasn't having everything figured out ahead of time).
Ready to feel empowered and ready to host your very own yoga retreat?
Don't miss out on this insightful podcast episode that will provide you with the essential tools and knowledge to make your dream retreat a resounding success.
Don't let doubts and fears stand in the way of your dreams any longer.
Stacey's story is proof that with determination and the right approach, you can achieve your goals and build a flourishing yoga business.
Welcome to Yoga Boss episode 183, "Healthy Detachment From Your Business."
If your sense of self-worth or self-value changes based on the bottom line of your business or how productive you were in a day, this podcast is for you...
Unhealthy attachments in your business create worry, stress, and overwhelm.
In order to build a lifelong sustainable business, you must create a healthy detachment.
Tune into this podcast to learn how to feel safe, confident and have emotional balance regardless of what your business is doing. In this episode you will learn:
What an unhealthy business relationship looks like
How to tell if you have an unhealthy attachment to your business
Why it is important to have a healthy detachment
How to create a healthy detachment in your business
Enroll in The Profitable Yoga Business Free Course Now: Click Here
Welcome to Yoga Boss episode 184, "5 Ways To Earn Trust From Your Audience."
Are you ready to learn how to build a loyal and engaged following? Do you want to connect authentically with your audience and make a lasting impact on their lives?
If so, this is the episode for you.
Trust is the cornerstone of any successful business, and this episode offers practical and actionable strategies to help you forge deeper connections and make a meaningful impact.
So, grab your favorite yoga mat, find a cozy spot, and tune in this episode.
In this episode you'll learn: -Why it is important to build know, like and trust -Defining what trust means to you -Understanding 5 elements of trust -Examples of how to build all 5 elements of trust -The Profitable Yoga Boss Free Course: Click here
Welcome to Yoga Boss episode 186, “Yoga is not a commodity.”
There may be a way for you to increase your revenue without having to work more hours…
And as a yoga business owner, that probably is exactly what you want.
Listen, this isn’t too good to be true. We aren’t just blowing smoke.
When you understand that yoga is not a commodity, you can confidently price your service in a way that grows your revenue.
You don’t need to serve more students. You might not need to work longer hours.
You just have to understand the value of your offer.
IN THIS EPISODE, YOU’LL LEARN:
-What a commodity is -Why yoga is not a commodity -How to price your offer in a strategic way to grow your revenue -What yoga is (hint: a service) -How you can differentiate your service and increase your prices. -The Profitable Yoga Boss Free Course: Click here
Welcome to a riveting episode of Yoga Boss, Episode 188 - "What to do if your success feels fragile."
Have you ever stood on the precipice of success, feeling the exhilaration but also grappling with that nagging sense of vulnerability?
If you've ever questioned whether your hard-earned success might slip through your fingers, this episode is your lifeline.
We're delving deep into the very real and relatable struggles that come with achieving success, especially in the dynamic world of yoga.
In this episode you'll learn:
What success is by definition
5 step process for consistent success
How to continue your track record of success
Whether you're a seasoned yogi or just starting your entrepreneurial journey, this episode will resonate with you.
Join us as we delve into the raw, unfiltered reality of what it means when your success feels fragile, and discover how to forge a future of resilience, growth, and fulfillment.
Don't miss out on this captivating episode of Yoga Boss.
Your own story of triumph and stability awaits, and we're here to guide you through it. Tune in now!
Welcome to Yoga Boss Episode 188, "Sell To Types Of Buyers."
There is a way for you to work with more students in your business, and all it requires is a simple tweak in your business foundation.
Most yoga businesses structure their offers based on the different types of services they offer.
Think: How often students can visit, how many classes they will get.
When you sell to type of service you are leaving money on the table and making more work for yourself.
In this episode I am going to teach you a simple way to sell to type of buyers instead.
You will learn: -Private Business Coaching Available: Apply here -New Membership coming soon: Waitlist -What does it look like to sell to type of service -Why it doesn't work -How to sell to type of buyers -Bonus Workshop inside membership: Four Types of Buyers
Welcome to Yoga Boss Episode 190, "Meant For More."
If you have had the internal nudge that you are meant for more, this feeling is unique. And, I encourage you to notice and honor it.
These gentle nudges are like a GPS of our lives, and it is our responsibility to honor them.
Embrace the fear you may feel, it isn't there to halt your dreams, it is there to ensure you take the necessary steps to reach your dreams.
In this episode I give you tips that will help you move forward when you know you are meant for more..
You will learn: -Private Business Coaching Available: Apply here -New Membership coming soon: Waitlist -Strategies for overcoming feat associated with pursuing your dreams in the yoga industry. -The importance of embracing your unique calling and believing in your potential for more significant impact. -Practical steps to use fear as a guide rather than a roadblock in achieving your goals.
In this episode I give you tips that will help you name your offer within ten minutes:
You will learn: -Private Business Coaching Available: Apply here -New Membership coming soon: Waitlist -Strategies for naming your offer -The importance of naming your offer clearly -The PDF download for naming your offer: Download Here
Welcome to Yoga Boss Episode 192, "Your Reference Group Determines Your Success ."
Success isn't just about business strategy but also the community you surround yourself with.
David M. Cullen conducted a survey and concluded that your reference group can predict 99 percent of your success, so choosing a group of people who have what you want or are a few steps ahead of you is crucial.
Creating a reference group within your yoga business is important to help your students stay committed and accountable.
In this episode, I discuss the importance of surrounding yourself with individuals who have achieved your desired goals or are a step ahead of where you would like to be.
You will learn: -Private Business Coaching Available: Apply here -New Membership coming soon: Waitlist -Why the people you surround yourself with matters -The importance of having a reference group when it comes to your yoga business
Welcome to Yoga Boss Episode 193, “5 Key Parts Of Marketing Your Yoga Business.”
Yoga teachers know that marketing is essential for their yoga business to thrive.
But marketing is more than just posting on a social media channel or emailing a newsletter.
Instead of searching for marketing ‘tactics’, you must learn how to market a business of any size.
In this episode, I discuss the 5 key marketing parts you must have for your marketing to be intentional and effective.
IN THIS EPISODE, YOU’LL LEARN:
-Private Business Coaching Available: Apply here -New Membership coming soon: Waitlist -What two marketing mistakes do most yoga teachers and studio owners make? -The five key parts of a marketing strategy that will help you build a sustainable, profitable business.
Welcome to Yoga Boss Episode 194, “Hitting $100k With Heather From We Be Yoga Studio”
Heather found strength in the ancient practice of yoga. She shares the parallels between the 12-step program and yoga's core principles that fostered a transformative personal recovery.
The challenges of building a studio and balancing passion and practicality.
The truths about growth pitfalls.
The mistake of trying to cater to everyone.
Why a strong niche can be a game-changer.
Heather Petrosky is the owner of We Be Yoga studio in Warrington, Pa. She loves practicing and teaching yoga but also loves business and learning how to nurture and foster the growth of a community of seekers. She is a sober woman and believes deeply that her best work is when she is serving the recovery community. Heather can be found on Instagram @webeyogastudio, on Facebook at We Be Yoga or on her website webeyogastudio.com.
In this episode, we explore the power of mindset, the value of clarity, and why sometimes, taking that leap of faith in business can set the stage for monumental growth.
IN THIS EPISODE, YOU’LL LEARN: -The Passion To Profit Masterclass on November 6th, 2023, at 12:00 p.m. EST. Register here -Private Business Coaching Available: Apply here -New Membership coming soon: Waitlist -The power of blending yoga and addiction recovery -The insight: “If I’m selling to everyone, I’m offering nothing,”
Welcome to Yoga Boss Episode 195, “300% Business Growth with Bethany Bouquet”
In this episode, I chat with Bethany, who started her journey with an ambition to run a half marathon in 2019. Bethany neglecting to stretch led to tight muscles and an overuse injury. She turned to yoga for relief and found a passion for it.
We chat about:
The importance of niching down and speaking the language of your target audience.
Taking calculated risks and being fearless in your business approach.
The power of specialization, consistency in branding, and value creation for clients.
Time management, financial growth strategies, and the significance of networking.
Bethany Bouquet is a passionate half marathoner, registered yoga teacher, and dedicated running coach. Her extensive knowledge in both yoga and long-distance running equips her to support runners in reaching their goals. Her holistic training approach, integrating yoga and myofascial release techniques into running training, paves the way for runners to not only feel better and recover faster but also to make it to the finish line in peak form. Bethany can be found on Instagram and Facebook @fitflowyoga.studio or her website www.fitflowyoga.studio. Listen to her podcast: https://www.fitflowyoga.studio/podcast
In this episode, we explore Bethany's transformative journey from a running injury in 2019 to discovering her passion for yoga and discuss yoga business, including effective branding, fearless business strategies, and the significance of networking.
IN THIS EPISODE, YOU’LL LEARN: -The Passion To Profit Masterclass on November 6th, 2023, at 12:00 p.m. EST. Register here -Private Business Coaching Available: Apply here -New Membership coming soon: Waitlist -Some of Bethany’s key takeaways from being coached by Jackie. -How to get your offer seen by those who need it.
Welcome to Yoga Boss Episode 197, "Business Transformation with Brandy and Sian."
Brandy and Sian share their journey with yoga. Brandy discusses integrating pranayama and its impact on mindset and body connection. She discovered yoga's meditative side due to injuries. Sian shares how she was a professional stunt performer, which provided challenges of constant injuries and feeling rootless due to all the travel involved with her job. She found solace and consistency in yoga.
It is important to talk about the results people will get from practicing yoga in your marketing boldly.
Listening to the podcast helped both to pivot and expand their business when circumstances in their life changed.
Overcoming guilt and having confidence and trust in yourself help you expand and grow as a yoga business owner.
Creating content will help your future clients build the "trust" factor, building a relationship to work with you.
Practicing personal detachment from outcomes is essential for business growth.
After retiring from her job as a performance artist at 35, Sian began a journey of healing and recovering from multiple injuries. This journey eventually led to the discovery of her overriding passion and mission as a coach: Helping everyday athletes enjoy their bodies more, move better, and mitigate injury risk through mobility and strength training. Sian is a certified NASM personal trainer. Functional Range Conditioning Mobility Specialist® Licensed Kinstretch@ provider, Functional Range Strength Coach, and 200hr YA registered yoga teacher. Visit Sian's website themovementcave.com.
Brandy Segura, owner of Solshine Yoga in Clemson, SC, and lead instructor for The Empowered Yoga Teacher 200-Hour Training, is dedicated to inspiring others to lead their best lives. Through the years, Brandy has gone through tremendous growth, as a practitioner, a teacher, and most of all, a business owner. As her own journey has evolved, she has gained invaluable insights into what it takes to run a business and stay heart-centered and true to her core values. She has built her company from grassroots beginnings into a thriving multi-six-figure business, and she believes that by aligning with one's own purpose and serving others, anyone can achieve similar success. You can find Brandy on her website, Solshineu.com or Solshinewellness.com, or on Instagram @brandy_yoga
"In this episode, guests Brandy and Sian share their transformative journeys with yoga and business coaching, discussing personal growth, the pivotal role of mindset, and the impact of coaching on personal and professional levels."
Welcome to Yoga Boss episode 196, “Introducing: The Business of Yoga Course & Membership.”
The Business of Yoga course and membership is finally here! This course offers foundational business skills for yoga professionals at an accessible rate.
There is a need to bridge the gap between extensive yoga knowledge and a lack of business acumen in the yoga community.
The Business of Yoga is a comprehensive, five-module, self-paced course covering business foundation, marketing, selling, delivery, and mindset for yoga teachers and studio owners.
Purchasing the course includes 30 days in the Business of Yoga membership for free.
The membership includes live weekly coaching and community interaction so you connect with other business owners for collaboration and support.
When you’re distracted with doubt, you’re distracted from the students that you’re meant to serve.
In this episode, we talk about the importance of having the skills needed to run a profitable yoga business, as well as the benefits of having a community of like-minded yoga teachers.
IN THIS EPISODE, YOU’LL LEARN:
The Business of Yoga Course and Membership is open now. Join here.
Welcome to Yoga Boss episode 198, “How to Create An Offer."
The Business of Yoga course and membership is finally here! This course offers foundational business skills for yoga professionals at an accessible rate.
November 10th is the FINAL DAY to join and get the Founding Member Rate + The Double Book Bonus
There is a need to bridge the gap between extensive yoga knowledge and a lack of business acumen in the yoga community.
The Business of Yoga is a comprehensive, five-module, self-paced course covering business foundation, marketing, selling, delivery, and mindset for yoga teachers and studio owners.
Purchasing the course includes 30 days in the Business of Yoga membership for free.
The membership includes live weekly coaching and community interaction so you connect with other business owners for collaboration and support.
When you’re distracted with doubt, you’re distracted from the students that you’re meant to serve.
In this episode, we talk about the importance of having the skills needed to run a profitable yoga business, as well as the benefits of having a community of like-minded yoga teachers.
IN THIS EPISODE, YOU’LL LEARN:
The Business of Yoga Course and Membership is open now. Join here.
Welcome to Yoga Boss episode 202, “Youtube Channel to Yoga Life Book: Guest interview with Brett Larkin.”
In this episode, Brett Larkin and I discuss getting into the yoga industry with the aim of helping students but struggling to make money, marketing your business, scaling to six-figures, and maintaining a yoga boss mindset.
This episode features our special guest Brett Larkin, founder of Uplifted Yoga and author of 'Yoga Life Habits, Poses, and Breathwork to Channel Joy Amidst the Chaos'.
The post-COVID Yoga business landscape as a hybrid of in-person and online.
The importance of finding a yoga style that brings balance.
Business trends change and to not take these fluctuations personally.
The importance of understanding your dominant 'dosha' or mind-body type.
The concept of 'soulmate' yoga poses to balance your nervous system quickly and effectively.
In this episode, Brett and I discuss how she started out in the yoga industry, her journey of venturing into yoga business and handling motherhood.
The importance of having a certain level of detachment and maintaining a stable relationship with your business as you go through revenue fluctuations.
Brett's Yoga Life Coaching Certification program as a response to the changing market demands.
Welcome to Yoga Boss episode 203, “Creating a Island Movement & Five Figure Months with Mariesa .”
This episode features our special guest Mariesa Barbara, founder of Island Movement Yoga and Wellness Center in St. Croix, US Virgin Islands.
Reflections on the purpose of yoga practice and its influence over Mariesa's career path.
Discussions around the process of expanding a business.
Strategies used in transitioning to a new business location.
Importance of community-building in the business.
Trust yourself in business decisions.
In this episode, Mariesa shares how she navigated her transition from being an employee to a successful business owner, how she grew her membership and the importance of community in her business.
Mariesa's Bio: As a yoga teacher and Doctor of Physical Therapy, I intertwine my love of ancient wisdom & practices with my scientific background. I am the founder of Island Movement Yoga and Wellness Center in St. Croix, US Virgin Islands. I am in the pursuit to feel alive, and my passion is holding space for community.
Welcome to Yoga Boss episode 204, "Your Marketing Plan for 2024.”
We're going to talk about the difference between a successful yoga business owner and someone who isn't quite successful and what really matters.
The importance of understanding what makes you unique.
Consumers right now Are willing to spend money with specialists.
Marketing is all about building and deepening relationships.
Marketing in 2024 boils down to two things: building relationships and deepening relationships.
In this episode, We are going to cover how you can build a sustainable business so that you don't have to teach all the time and all the places to all the people but still make the money that you want to make.
Welcome to Yoga Boss episode 205, "The 2024 Vision Workshop.”
We're going to talk about the the importance of creating a clear vision for your life and business in the future year 2024.
The Importance of Goal Setting and Support
Reflecting on the Past Year: Gratitude and Desire
Creating Your Vision for the Future
Vision Meditation: Imagining Your Future Self
Identifying Your Whys and Embracing Your Future Identity
In this episode, we cover how to visualize the wealth, success, and lifestyle changes you want to achieve, link them to tangible business goals, and translate these into everyday actions.
IN THIS EPISODE, YOU’LL LEARN:
The Business of Yoga Course and Membership is open now. Join here.
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