The Startup CPG Podcast (Startup CPG)
Explore every episode of The Startup CPG Podcast
| Pub. Date | Title | Duration | |
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| 16 Aug 2024 | Founder Feature: Cam Mathias of Huntaway | 00:37:16 | |
In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Cam Mathias, the visionary founder of Huntaway, an innovative pet food brand. Discover how Huntaway emerged during the COVID-19 lockdown with a mission to deliver nutritious, convenient, and sustainable food for dogs. Cam reveals the story behind Huntaway’s unique use of wild venison as a protein source and shares the journey of developing their innovative products. They explore the challenges and strategies of running a pet food company, from product development and logistics to customer acquisition. They also dive into the complexities of sustainable packaging and the manufacturing process, offering valuable insights into the pet food industry. Don’t miss this deep dive into the world of pet nutrition and sustainability. Tune in now! Listen in as they share about:
Episode Links: Huntaway Website Cam Matthias LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 22 Aug 2023 | #104 How Project Potluck is Creating a More Inclusive, Equitable, and Colorful CPG Industry with Kathleen Casanova | 00:34:51 | |
I’m so excited to introduce you to today’s guest and for the chance to feature an incredible organization everyone in CPG should know about, Project Potluck. Kathleen Casanova is the Founding Executive Director of Project Potluck, which is the largest professional community inclusively for People of Color (POC) in CPG. People of Color face systemic barriers to accessing social, human, and financial capital. As a result, today’s CPG industry is not representative of the US population or the consumers that support and purchase products, especially natural and organic products. Currently, 40% of the US population are POC but only 16% of leadership teams in CPG Natural Products are POC. Project Potluck is empowering People of Color to build successful companies and careers in the CPG Industry. If you are a Person of Color, this episode will introduce you to Project Potluck as a resource. If you are not, this episode will introduce you to how to support the Project Potluck community and contribute to serving 1,000 People of Color in CPG, creating a more colorful CPG industry, and a more equitable society.
Get your ticket to the Expo East Mic Drop party for a chance to win a spot on the podcast: https://tinyurl.com/4nafz284 This episode was sponsored by Settle. Go to https://www.settle.com/startupcpg Episode Links: Mic Drop Party at Expo East Giveaway:
Settle Links: Graphite Financial Links
Show Links:
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| 01 Aug 2023 | #101 Celebrating 10 Years of Growth: Family, Foodservice, and Forging your Own Path with Soom's Amy Zitelman | 00:56:03 | |
Making it to the 10 year mark as a food business is no small feat, and our friends at Soom Foods just passed their 10 year anniversary. Today we are joined by Soom’s CEO and co-founder, Amy Zitelman. Amy had just graduated from college when she and her sisters started Soom, and since then, her and her sister Jackie were on the Forbes 30 under 30 list, Soom has been featured by Forbes, Bon Appetit, and The New York Times, and they have grown into the trusted brand for tahini and tahini products. I met Amy at a Mental Health for Founders event that I hosted last year and was so impressed with her calm, steady wisdom, so I was so excited to share her insights with all of you in today’s conversation! Make sure to grab Soom products at your local Whole Foods and Sprouts and I’ve linked a great blog post in the show notes where Amy reflects further on 10 years at Soom. Listen in today as Amy shares about:
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg Episode Links:
Graphite Financial Links
Kickfurther Links: Show Links:
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| 24 Sep 2024 | #162 - Ops Nightmares, Powered by Crstl | 00:45:36 | |
In this new series on the Startup CPG Podcast, Daniel Scharff and Jamie Valenti-Jordan from Catapult Commercialization Services take callers who have had 'Ops Nightmares' that plague many brands. Joining them are Katherine Harvey, co-founder and CEO of Bare Bones Broth, who faced a bone broth launch disaster at Costco due to manufacturing and contamination issues; Brett Perrotta, co-founder and Chief Operating Officer of Chubby Snacks, who recounts his own ops nightmare involving production errors with a co-packer, underscoring the critical nature of founder involvement during initial production runs; and Brady DeLong, VP of Sales & Ops at Clean Age, who reveals chaos from a major inventory mix-up with Walmart. Teva from our sponsor, Crstl, provides expert advice on leveraging Electronic Data Interchange (EDI) for managing high order volumes, as well as for reducing chargebacks and driving revenues. Crstl: No-Code EDI for Modern Brands Tired of ops nightmares? Crstl is here to help! Whether you’re new to retail or looking to migrate off your existing EDI platform, Crstl can onboard you to any retail trading partner for EDI in 2 weeks or less. Additionally, Crstl seamlessly integrates with all the platforms you need to run your business, such as Shopify, QBO, your ERP, your WMS, and more. Our best-in-class customer experience ensures you are never alone when challenges arise. Say goodbye to operational headaches and focus on what you do best—growing your brand! Learn more at https://www.crstl.so/demo and mention Startup CPG for 25% off your first annual subscription. Today's topics:
Episode Links: Catapult Commercialization Services Website Jamie Valenti-Jordan LinkedIn Bare Bones Broth Website Katherine Harvey LinkedIn Clean Age Website Brady DeLong LinkedIn Chubby Snacks Website Brett Perrotta LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Episode music by Super Fantastics | |||
| 14 Nov 2023 | #114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social Nature | 00:43:51 | |
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg I’m so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper marketing platform powered by 1 million natural shoppers. Because Social Nature has access to so much great data about natural shoppers, we’ve learned a ton here on the show from them about key trends in natural shopping and who the modern wellness consumer is. I’ve linked in the show notes our other episodes with Social Nature because they are jam packed with knowledge and always very popular. I’m really excited today to explore Social Nature’s new rebate program and what that means for brands driving trial at specific retailers, and I asked Annalea to come with updates on key trends they are seeing in their community, which are really fascinating. Listen in as Annalea shares about:
Social Nature is a proud sponsor of Startup CPG. Episode Links:
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RangeMe Links Floret Links:
Cin7 Links:
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| 27 Dec 2024 | Founder Feature: Spencer Hoddeson, Gay Water | 00:40:11 | |
In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Spencer Hoddeson, the CEO of Gay Water. They delve into the inspiration behind creating Gay Water, a mission-driven brand that is aiming to increase representation for the queer community in the alcohol space. With a rich background in media and tech, Spencer shares his journey of developing Gay Water, highlighting the personal experiences and meaningful conversations that shaped the brand. They explore the challenges of entering a competitive market and how Spencer's commitment to vibrant packaging and purpose-driven marketing has struck a chord with millennial and Gen Z consumers. Spencer candidly discusses overcoming founder-related stresses like imposter syndrome through prioritization, stress management techniques, and the power of positive customer feedback. Discover how Gay Water is making waves in the beverage industry through strategic branding and a deep commitment to community representation. Tune in now!! Listen in as they share about:
Episode Links: Gay Water’s Website Gay Water’s Instagram Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 10 Aug 2024 | Founder Feature: Veena Krishnan and Whitney McElwain of Daybird | 00:44:46 | |
In this bonus episode of the Startup CPG podcast, Grace Kennedy and Patricia Menegoto are joined by Veena Krishnan and Whitney McElwain, co-founders of Daybird, an innovative "anti-beauty" brand. Daybird's flagship product is a 4-in-1 serum skin tint that blends skincare and makeup into one streamlined solution. They delve into Daybird's unique approach, which rejects traditional beauty standards in favor of simplicity, efficacy, and personal choice. Veena and Whitney share insights on their marketing strategies, the challenge of standing out in a crowded market, and the importance of authentic partnerships with influencers and responsive customer feedback. They highlight the difficulties of engaging with creators and retailers. They also discuss their retail strategy, including how they approach stores like Urban Outfitters and prepare for trade shows like Utopia Now. Tune in now! Listen in as they share about:
Episode Links: Daybird’s Website Veena Krishnan LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Episode music by Super Fantastics | |||
| 06 Feb 2025 | Bonus: Tariffs 101 with Aaron Alpeter | 00:23:39 | |
In this bonus episode of The Startup CPG Podcast, Daniel Scharff sits down with supply chain expert Aaron Alpeter, founder of Izba, to break down the latest tariff changes and what they mean for CPG brands. With new tariffs potentially impacting goods from Mexico, Canada, and China, Aaron explains the potential ripple effects on supply chains, pricing, and business strategies. From understanding the true objectives behind these tariffs to exploring practical steps brands can take—like tariff engineering, cost sensitivity analysis, and alternative sourcing—this episode offers a crucial deep dive into a rapidly evolving situation. Listen in as they share about:
Episode Links: Website: https://www.izba.co/ LinkedIn: https://www.linkedin.com/in/aaron-alpeter/?originalSubdomain=ca Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 21 May 2024 | #143 Qualitative Consumer Insights: Sara Schor, Schor Insights & Strategy | 01:01:26 | |
This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights. Discover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures. Don’t miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities. Tune in now! Listen in as Sara shares about:
Episode Links: Schor Insights & Strategy’s Website Sara’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Cin7 Links:
Hummingbirds Links:
Grassroots Links:
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| 06 Aug 2024 | #155 - The Beverage Investors: Salle Jian, Alex Malamatinas, Brandon Yahn and Connor McKenna | 00:58:31 | |
In this episode of the Startup CPG podcast, join Daniel Scharff and a distinguished panel of investors, Salle Jian, Alex Malamatinas, Brandon Yahn, and Connor McKenna from the beverage industry as they explore the latest trends and opportunities in the non-alcoholic and low-alcohol beverage market. They share insights from their experiences with brands like Seedlip, Kin Euphorics, and Liquid Death, highlighting the shift in consumer preferences toward healthier and alternative drinks. They also cover key topics such as consumer preferences, market opportunities, brand storytelling, and strategies for engaging with investors. The panelists emphasize the importance of authenticity, market understanding, traction metrics, and effective communication in building successful brands in the competitive spirits and beverages market. Additionally, they delve into startup pitches within the CPG industry. Founders present innovative product ideas, from non-alcoholic beverages to unique food products, aiming to attract investment. Key themes include product differentiation, market potential, sustainability, and personal founder stories, all delivered in concise 30-second pitches. Tune in for valuable insights and actionable advice for anyone interested in the evolving beverage industry! Listen in as they shares about:
Episode Links: SAP.iO Website Salle Jian LinkedIn Alex Malamatinas LinkedIn Brandon Yahn LinkedIn Convivialité Ventures Website Connor McKenna LinkedIn Pronghorn Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Episode music by Super Fantastics | |||
| 21 Jun 2024 | Founder Feature: Maria Covarrubias of Cien Chiles | 00:39:19 | |
In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Maria Covarrubias, the founder of Cien Chiles. Maria shares her inspiring journey from Guadalajara, Mexico, to becoming a chef in the USA, and the motivation behind creating her authentic, homemade-tasting salsa. They delve into her transition from a culinary career to launching Cien Chiles during the pandemic in August 2020, and how she balanced this venture with her corporate job until she took the leap to focus full-time on her startup in April 2022. Maria opens up about the emotional and logistical challenges she faced, as well as the significant growth and recognition Cien Chiles has achieved, including becoming a finalist at Expo West. She highlights the importance of customer and community engagement through product demos, social media, and strong relationships with retailers. Don’t miss Maria's insightful tips on brand development, visual identity, and deepening market penetration. Tune in now! Listen in as they share about:
Episode Links: Cien Chiles Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Episode music by Super Fantastics | |||
| 29 Aug 2023 | #105 Equity Crowdfunding Insights: How Ghost Town Oats is Cultivating Community & Opportunities with Ezra Baker | 00:41:49 | |
Last time we talked about equity crowdfunding on the show, many of you let me know that you wanted more equity crowdfunding content. When I saw that Ghost Town Oats had launched their second Wefunder campaign, I thought it would be a great opportunity for us to talk more about equity crowdfunding and to introduce you to Ghost Town Oats if you aren’t familiar. Ghost Town Oats is the first Black-owned, queer-owned, barista-owned oat milk company. Ghost Town Oats was developed by three baristas, Michelle R. Johnson, Eric Grimm, and Ezra Baker, who were a part of oat milk’s initial rise to fame in some of the first shops to carry it. Having been unpaid ambassadors while also seeing its marketability skew towards the upper economic class of society, it was time to flip the script: make a premium oat milk of their own and create a brand that appealed to a broader audience. They formulated Ghost Town Oats for incredible taste, steaming capability, and versatility, and the reviews are in: it’s a hit! They reached $1 million in revenue 10 months after launch, they’ve already produced over 1 million units of oat milk, and they are already carried in over 500 coffee shops. Our guest today is Ghost Town’s Chief Product Officer and Co-Founder Ezra Baker.
Get your ticket to the Expo East Mic Drop party for a chance to win a spot on the podcast: https://tinyurl.com/4nafz284 This episode was sponsored by Settle. Go to https://www.settle.com/startupcpg Episode Links:
Mic Drop Party at Expo East Giveaway:
Settle Links: Graphite Financial Links
Show Links:
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| 16 Jan 2024 | #124 Beer and Non-Alc Industry Trends from Pioneering Craft Brewer Dan Kopman | 01:05:16 | |
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher. Whether you're a brewing maverick or a non-alc beverage explorer, this episode is tailor-made for you. Don't miss out – tune in to gain more insights of the beverage business! Listen in as Dan shares about:
Dan’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Episode music by Super Fantastics Strategy Maven Agency Link:
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| 07 Jun 2024 | Founder Feature: Spencer Hoddeson, Gay Water | 00:40:09 | |
In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Spencer Hoddeson, the CEO of Gay Water. They delve into the inspiration behind creating Gay Water, a mission-driven brand that is aiming to increase representation for the queer community in the alcohol space. With a rich background in media and tech, Spencer shares his journey of developing Gay Water, highlighting the personal experiences and meaningful conversations that shaped the brand. They explore the challenges of entering a competitive market and how Spencer's commitment to vibrant packaging and purpose-driven marketing has struck a chord with millennial and Gen Z consumers. Spencer candidly discusses overcoming founder-related stresses like imposter syndrome through prioritization, stress management techniques, and the power of positive customer feedback. Discover how Gay Water is making waves in the beverage industry through strategic branding and a deep commitment to community representation. Tune in now!! Listen in as they share about:
Episode Links: Gay Water’s Website Gay Water’s Instagram Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 28 Nov 2023 | #116 TOAST-IT Makes a Deal on Shark Tank! All the Details from Inside the Tank with Founders Coco & Mafe | 00:39:05 | |
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg You know what that sound means - we had another member of the Startup CPG community on Shark Tank! And this time it was previous podcast guests Mafe Romer & Coco Cabezas from TOAST-IT! They join us today to tell us all the details about their Season 15, Episode 2 episode of Shark Tank that aired recently on October 6th. TOAST-IT makes delicious Latin staples, including arepas, that toast up to perfection in under 10 minutes. When Coco and Mafe were on the show back in June 2022, we talked more about their backgrounds, origin story, how they got into Publix, and more, so I’ve linked that episode in the show notes as well. Listen in today as Mafe & Coco share about:
I also want to let you know that this is the last episode of Season 3! Feel free to skip ahead 30 seconds to get to the interview, but I wanted to say thank you for those of you that have joined me as listeners, guests, and supporters for Season 3 of the show over the past 2+ years. It means the world to me and it’s been an honor to be your host. Season 4 starts next week with your new host, Daniel Scharff, the founder of Startup CPG, so stay tuned! Now let’s hear from Coco & Mafe. Episode Links:
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RangeMe Links Floret Links:
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| 19 Nov 2024 | #171 - Buyer Spotlight: Taylor Cathala, Senior Spirits Category Merchant, Whole Foods Market | 00:59:26 | |
In this episode of the Startup CPG podcast, host Daniel Scharff sits down with Taylor Cathala, Senior Spirits Category Merchant at Whole Foods Market, to explore the intricacies of getting a brand into Whole Foods’ coveted spirits section. Taylor shares his journey from graphic design to category management, where he now oversees an evolving landscape of alcoholic and non-alcoholic beverages, including spirits, mocktails, and RTD cocktails. He dives into how Whole Foods makes its product decisions, balancing customer demand with strict quality standards, local sourcing priorities, and the unique regulatory challenges around spirits distribution. For brands eager to make it onto Whole Foods’ shelves, Taylor offers tips on navigating the Whole Foods supplier portal, creating compelling product pitches, and the importance of local relevance, sustainable ingredients, and strong distribution networks. He also highlights how brands can leverage social media and in-store demos to increase customer engagement and improve sales performance. Whether you’re an emerging local distillery or an established player, this episode is packed with valuable insights for breaking into the Whole Foods Market. Tune in to learn what it takes to stand out at Whole Foods and how to start the journey to the shelves! Want more insights like these? Don’t miss an episode—subscribe to the Startup CPG Podcast today! Listen in as they discuss:
Episode Links:
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 09 Apr 2024 | #137 Plant-Based Dumpling Kings: Eric Wu and Adam Yee, Sobo Foods | 01:02:06 | |
In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings. Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding to position their products as nutrient-dense comfort foods appealing to a wide consumer base. Delve into the evolving diet choices in the US, with Asian Americans leading trends in veganism and vegetarianism, and how Sobo Foods emphasizes a balanced approach to meat consumption, drawing from cultural differences. Additionally, discover their plans for expansion through local retail partnerships in the Bay Area, focusing on community support and navigating logistical challenges. Learn about their commitment to sustainability, utilizing plant-based ingredients and eco-friendly packaging materials throughout their supply chain. Adam and Eric also share valuable insights on effective product development and scaling production processes, emphasizing the importance of thorough vetting of product developers and staying well-capitalized regardless of funding challenges. Tune in now! Listen in as Eric and Adam share about:
Episode Links: Sobo Foods Website Eric’s LinkedIn Adam’s LinkedIn
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| 19 Apr 2022 | Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman | 00:40:52 | |
Today is Part 3 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about sustainability, planet-based commitments, and Earth Month. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers how to develop planet-based commitments as a brand, the challenges of recyclable and compostable packaging, how to balance marketing and education about sustainability with a food product, Eat the Change's Earth Month efforts, and more. Episode Links:
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| 12 Nov 2024 | #169 - "How to Take Advice" with Nikhil Arora | 01:00:19 | |
In this episode of the Startup CPG podcast, host Daniel Scharff engages with Nikhil Arora, co-founder of Back to the Roots, an innovative organic gardening company now selling $100M at retail. Nikhil shares the inspiring journey of how he and his co-founder, Alejandro Velez, transformed their initial idea of growing mushrooms from coffee grounds into a successful urban farming business. Nikhil opens up about the various kinds of advice he has received along his startup journey - the good, the bad, and with an overall focus on the perspective founders should have when hearing or giving advice, acknowledging that companies have very different paths, and what works for one person may not work for another. They delve into the essential qualities of resilience, focus, and adaptability in entrepreneurship, emphasizing that there is no one-size-fits-all approach to building a brand. Nikhil and Daniel explore the complexities of decision-making in the startup world, referencing Jeff Bezos’ "one-way" and "two-way" doors framework and contrasting it with Steve Jobs’ focus on product innovation. Nikhil opens up about the emotional challenges of entrepreneurship, including the pressures of comparison and the importance of a strong co-founder relationship in sharing the burdens of startup life. Tune in for a thought-provoking discussion filled with valuable lessons for aspiring entrepreneurs and seasoned business owners alike. Listen in as they share about:
Episode Links:
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 21 Dec 2022 | How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola (2021) | 00:37:12 | |
We’re coming at you this week from the archives. Many of you found this pod just this year, so I’m sharing one of our greatest hits from last year, 2021, in case you missed it. It’s one of my personal favorites, and I hope you enjoy! Kirk Visola is an active member of our Startup CPG community with a heart for sharing his design expertise and helping people navigate the complex world of packaging and branding. He has a no-nonsense approach to life and client work. With over 20 years of design expertise working with some of the largest brands in the world, he now operates his own agency, Mind the Font, making his caliber of work available to brands of all sizes. Listen in as Kirk shares about why he started his own agency, tips for approaching a packaging project, and how to build a great relationship with a designer for long term success. Episode Links:
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| 29 Aug 2020 | Ep. 9: E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up | 00:43:42 | |
Are you thinking about selling your products online, direct to consumer? Not sure if you should start selling on Amazon, on your own website, or somewhere else? Unclear if e-commerce can be profitable for your business? E-commerce and growth marketing experts Rachel Barge and Kate Lin discuss strategies for reaching your customers directly on episode 10. Rachel Barge is the founder of Leap Grow, a premium group of freelance growth marketers and has served as the Head of Growth/Marketing for companies like Hip Camp, Yerdle, and Gig Car Share. Kate Lin is a marketing strategist at Right Side Up. She advises companies on how to unlock additional revenue, from early stage ventures to Fortune 500 companies. | |||
| 14 Jun 2021 | Nemi, The Original, All-Natural Crunchy Cactus (Nopales) Snack | 00:27:39 | |
Nopales, or cactus in English, is one of the oldest plants in Mexico, it's been said that nopales was grown and eaten in Central Mexico before the Spanish even arrived. Today, the vegetable is still widely eaten throughout Mexico and United States. It's being called the "Plant of the Future" due to it's drought-resistant qualities, needing little water to survive, plus it's packed with fiber and antioxidants. Human rights attorney, Regina Trillo, is doubling down on nopales in a big way! She's combined her passion for health, transparency and love for chips to create Nemi's, a crunchy, nutrient-dense snack, inspired by Mexican flavors. Listen in as Regina shares how she's building a sustainable, better-for-you snack brand. | |||
| 22 Oct 2024 | #166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca | 01:00:11 | |
In this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emerging trends like startup innovation and sustainability. The panelists share their coverage focus areas and discuss emerging industry trends like startup innovations and sustainability. They offer valuable pitching strategies for CPG brands, focusing on concise, data-driven storytelling, and clarity in messaging. During the episode, founders from Recoup Beverage, Grillicious, 22 Salute Spirits & Coffee, Millie's Sipping Broth, No regrets, Fishtown Pickle Project, and Secret Salad deliver 30-second pitches to the panelists, receiving actionable feedback. Stick around for valuable advice on maximizing your media exposure, including submitting press releases to Startup CPG Newswire and building relationships with journalists. Don’t miss out—Tune in now! Listen in as they share about:
FoodNavigator-USA Website Elizabeth Crawford LinkedIn Sosland Publishing Website Brooke Just LinkedIn Nosh Website BevNET Website Adrianne DeLuca LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 02 Jan 2024 | #121 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 1 | 00:40:55 | |
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com As we kick off the new year, we welcome you with 2024’s first podcast episode so chock-full of insights, we had to split it into two parts! Our guest, a seasoned sales pro with a decade in the food service industry, is here to spill the beans. In this episode of the Startup CPG Podcast, host Daniel Scharf sits down with Jenna Cameron to discuss her experience, which includes notable contributions at JUST Egg, Alpha Foods, and her current role as the Sales Lead at Simulate. Jenna shares insights into effective marketing, navigating the competitive market, surviving in the food service industry, and Simulate's journey from direct-to-consumer to achieving success in grocery. Jenna is an absolute pro at Foodservice, especially the sales side, and we know you'll all be taking notes as she talks through specific distributors and operators that are great fits for emerging brands. Whether you're a foodservice novice or deep in the industry, this podcast is your shortcut to success. Jenna covers the ins and outs of navigating food service channels, building industry relationships, tackling D2C challenges, dealing with Gen Z and branding, locking in product-market fit, cultivating regional relationships, handling pricing challenges, and creating solid price sheets. It's a practical guide to navigating the dynamic world of foodservice. Listen in as Jenna Cameron shares about: - Navigating Foodservice Channels Episode Links: Jenna’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Strategy Maven Agency Link:
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| 25 Oct 2024 | Founder Feature: Charlie Gentry of TruJoy | 00:38:14 | |
Listen in as they share about:
Episode Links: Website: https://www.trujoyyogurt.com/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 18 Jul 2023 | #99 Navigating the Foodservice Landscape: Key Players and Their Roles (Distributors, Buying Groups, Operators, & more) | 00:54:59 | |
I’m so excited to bring back a very popular guest from last year, Jenna Cameron, for another foodservice episode! We released episode #74 with Jenna during December of last year as part of the First Hire Series, and our conversation focused on first hires for foodservice sales. Our community seems hungry for foodservice knowledge and so we asked Jenna to come back on the show to walk us through the biggest players in foodservice from distributors, to operators, to buying groups and more. Jenna is currently the sales lead at SIMULATE and has 10+ years of experience in plant-based foodservice sales for growing brands. Listen in as Jenna shares about:
Please note that Jenna drops a ton of detailed information in this episode and if you are worried about catching the company names she’s dropping, fret not! I included all the distributors, buying groups, and operators she mentions in the show notes with links. Enter the July 2023 podcast review giveaway by completing this form: https://tinyurl.com/28zyjr3e This episode was sponsored by Shopify. Go to shopify.com/startupcpg Episode Links:
July 2023 Podcast Review Contest:
Shopify Links:
Kickfurther Links: Graphite Financial Links
Show Links:
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| 12 Sep 2023 | #107 How to Turbocharge Your CX: DTC Marketing Learnings from Mr. Beast's Feastables on Chatbots, SMS, & Retention with Jess Cervellon | 00:43:15 | |
Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables, a DTC/B2B Customer & Brand Experience Consultant, and Co-host of Oopsie Podcast. If you aren’t familiar with Feastables, it’s the CPG brands of YouTube star Jimmy Donaldson, better known as Mr. Beast, who is the most subscribed individual in the world with 176 million subscribers on YouTube at the time of recording. His brand Feastables so far makes chocolate bars, cookies, and gummies (shoutout to Karl Gummies as my personal favorite) which are available online, in Walmart, and a growing list of other retailers. Jess has worked across high-growth DTC, eComm and SaaS companies for the last 12+ years and was the 4th hire at Feastables. We’re really going to dig into all things customer experience in this episode and Jess has lots of practical tips for small brands. Listen in as Jess shares about:
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg Episode Links:
Graphite Financial Links
Settle Links: Show Links:
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| 05 Jul 2024 | Fancy Foods 2024 Recap with the Startup CPG Team | 00:37:44 | |
Welcome to another bonus episode of the Startup CPG podcast! Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive into the exciting highlights of Fancy Foods 2024. They explore the inaugural Startup CPG Pavilion, showcasing standout brands and innovative products. From trends like plant-based seafood to the allure of Korean and Japanese cuisines, they uncover the latest in clean ingredients, natural sugars, and non-alcoholic beverages. They also emphasize the importance of community, collaboration, and effective networking at trade shows, offering invaluable advice for first-time exhibitors. Don't miss this episode to elevate your CPG business—Tune in now! Listen in as they share about:
Episode Links:
Patricia on LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Episode music by Super Fantastics | |||
| 16 Apr 2024 | #138 Buyer Spotlight: Rich Gillmore, Gelson's | 00:53:25 | |
In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle. Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation. Whether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights. Tune in now! Listen in as Rich shares about:
Gelson’s Website Rich’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:
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| 31 May 2024 | Founder Feature: Jia Liao, Hotpot Queen | 00:39:55 | |
Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she speaks with Jia Liao, the founder of Hotpot Queen, to explore her remarkable journey in the CPG industry. Discover how Jia’s brand brings the authentic, bold flavors of Sichuan cuisine to life with high-quality ingredients like wild mushrooms and fermented sauces. Hot Pot Queen’s products are not only bursting with the distinctive taste of málà but are also gluten-free, vegan, and MSG-free, making them a hit among spicy food enthusiasts. Learn about the legacy behind the brand name, inspired by Jia’s family’s rich history in Chinese hot pot restaurants, and how her mother’s innovative spirit has influenced her mission to popularize her regional cuisine worldwide. Jia shares her experiences overcoming challenges in product packaging and manufacturing, emphasizing the crucial role of community support and strategic focus on specific sales channels for success. Ready to spice up your culinary experience? Tune in now! Listen in as they share about:
Episode Links: Hotpot Queen’s Website Jia Liao’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 19 Mar 2024 | #133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1 | 00:59:15 | |
In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry. Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experience guiding operations at Hampton Creek, Jamie stresses the importance of collaboration within the startup community. Gain valuable insights into the intricacies of new product launches, with Jamie advising a strategic approach starting from a basic recipe aligned with consumer preferences. He touches upon formulation development, emphasizing weight percentages and packaging considerations for long-term product integrity. Jamie also explores the decision-making process between self-manufacturing and utilizing contract manufacturers, weighing the pros and cons based on preferences, skills, and resources. The profitability aspect is thoroughly addressed, highlighting the significance of cost coverage, profit-maximizing factors, and efficient production processes. Don't miss the first part of this episode - Tune in now! Listen in as Jamie shares about: Determining the Gold Standard and Certification Documentation for Quality and Scaling Building a DIY Fluidized Bed Dryer Recall and SOP (Standard Operating Process) Sourcing Industrial Ingredients Packaging Selection and Shelf Life Networking and Professional Help Common Problems in Product Manufacturing Considerations for Self-Manufacturing vs. Contract Manufacturing Cash Management and Inventory Planning Episode Links:
Jamie’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 20 Feb 2024 | #129 Buyer Spotlight: Jonathan Lawrence, Fresh Thyme Market | 00:53:46 | |
In this episode of the Startup CPG podcast, Daniel Scharff dives into the vibrant world of the natural food industry with Jonathan Lawrence, Vice President of Center Store at Fresh Thyme Market. Discover Fresh Thyme Market's mission-driven approach to offering fresh and healthy food at great value and Jonathan's passion for supporting startup brands. Explore the intricacies of building meaningful relationships with brands, tailoring assortments to community needs, and the significance of local brands in their stores through initiatives like the local scout program. Jonathan shares his excitement for international flavors and products, offering unique tastes and experiences for customers. Get an exclusive preview of the Startup CPG section at Expo West on level three of ACC, featuring 25 booths with amazing brands, including female founder giveaway winners.
Listen in as Jonathan shares about:
Episode Links: Jonathan’s Website Jonathans LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 20 Dec 2024 | Founder Feature: Joseph Rotondo of Smearcase | 00:38:00 | |
Joseph shares his insights into building a category-defining product, the strategic importance of branding, and the lessons learned while navigating the challenges of the consumer packaged goods industry. He offers a behind-the-scenes look at Smearcase’s rapid ascent, from local New York roots to its ambitious expansion plans for 2025, including new markets on the West Coast. Discover how Smearcase is paving the way for innovation in the dairy industry and redefining what healthy indulgence can look like. Don’t miss this deliciously inspiring episode—tune in now! Listen in as they share about:
Episode Links: Website: https://eatsmearcase.com LinkedIn: https://www.linkedin.com/in/josephrrotondo/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:
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| 02 Aug 2024 | Founder Feature: Cassie and Chelsey Maschhoff, Lottie’s Meats | 00:42:21 | |
Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she sits down with Cassie and Chelsey Maschhoff, the inspiring founders of Lottie's Meats. Raised on a family pork farm, the sisters share their journey to revolutionize the meat industry with high-quality, natural ingredients through their Denver-based venture. They delve into dispelling myths, overcoming challenges as female entrepreneurs, and their strategic approach to product development and marketing. Discover their insights on pricing strategies, sustainable growth, and the keys to success in the competitive world of consumer packaged goods. Tune in for an enriching discussion on innovation, perseverance, and redefining standards in food entrepreneurship! Listen in as they share about:
Episode Links: Lottie’s Meats Website Chelsey Maschhoff’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 28 Jan 2025 | #180 - Meet the Startup CPG Editor: Caitlin Bricker | 00:38:37 | |
In this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying and now to the editorial world. Caitlin shares her passion for finding purpose-driven brands, her insights into the evolving CPG ecosystem, and her unique perspective shaped by personal and professional experiences—including transformative moments that have influenced her approach to life and work.
Listen in as they share about:
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 23 Aug 2024 | Founder Feature: Jen Liao of MìLà | 00:44:07 | |
In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Jen Liao, co-founder of MìLà, a brand renowned for its delicious frozen Chinese soup dumplings. Jen reveals the fascinating journey of transforming MìLà from a local restaurant into a thriving direct-to-consumer brand amidst the COVID-19 pandemic and the challenges of developing recipes for freezing, the complexities of shipping frozen products, and the ongoing process of product refinement. Jen also delves into the strategic moves that have fueled MìLà's growth, including successful fundraising, high-profile collaborations with celebrities like Simu Liu, and expansion into major retailers such as Whole Foods and Costco. She shares invaluable insights on navigating both business and personal obstacles, including managing a significant facility relocation and balancing work with family life. Don’t miss out on this engaging conversation full of entrepreneurial wisdom and behind-the-scenes stories. Tune in now! Listen in as they share about:
Episode Links:
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Episode music by Super Fantastics | |||
| 09 Jan 2024 | #123 Jeff Church's Lessons on Entrepreneurship, from Suja Juice $140 Million/year Success to Shutting down Rowdy Energy | 00:52:49 | |
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Can you handle the highs, survive the lows, and still rock the runway? In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy, Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the rise and challenges of Suja, an impactful cold-pressed juice success.Learn about the highs and lows of entrepreneurship, navigating acquisitions, and the tough decisions that led to the closure of Rowdy Energy. He also weighs in on the competitive energy drink market, offering wisdom on balanced decision-making for startups. Tune in to learn more about the journey from setbacks to new beginnings. Don't miss out! Listen in as Jeff shares about: - Suja's Origin and Growth Episode Links: Church’s Website Church’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Strategy Maven Agency Link:
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| 21 Nov 2023 | #115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea | 00:41:55 | |
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg We have a really special episode today - Seth Goldman is back on the show! Over the past couple of years, Seth has come on the show a number of times for what we called the Pure Gold Series to talk field marketing, sustainability, trade shows, and even an “Ask Seth Anything.” I’ll link a playlist in the show notes with all our episodes with Seth because they are all so fun, full of wisdom, and were very popular. Seth is Co-Founder and Chief Change Agent of Eat the Change®. Seth is also the Co-Founder of PLNT Burger (which was just named in the top 10 restaurants for vegans by USA Today), Honest Tea, and Chair of the board of Beyond Meat. Last time Seth was on the show, Eat the Change had just launched Just Ice Tea and now the teas are available in over 5,000 stores, which I’m especially grateful for since I LOVE the berry hibiscus tea and want to be able to buy it everywhere. It was so fun to have Seth back on the show to catch us all up! Listen in as Seth shares about:
Make sure to stay until the very end because Seth drops great insights on leadership and mental health and how to prioritize as an entrepreneur pulled in so many different directions. Episode Links:
Show Links:
RangeMe Links Floret Links:
Cin7 Links:
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| 03 Oct 2023 | #109 The Third Annual Shelfies Awards Ceremony Live! | 00:50:10 | |
Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank you to those of you who joined live - we had so much fun! You’ll hear the voices of Startup CPG’s founder Daniel Scharff, Patricia Menegoto, Startup CPG’s Head of Marketing & Community, Jenna Movsowitz, Startup CPG’s Spotlight Magazine Managing Editor, and of course my voice. Plus, special guests presenting the branding award Kirk Visola and Andy Kurtts. If you are listening to this before October 5th, you still have time to sign up for our in-person celebrations in New York City and Los Angeles, which I’ll link in the show notes or that can be found on Startup CPG’s Eventbrite page. Also, make sure to check out the special edition of the Spotlight Magazine that highlights all of the incredible finalists and winners (and that you can build your own shopping list from). Thanks for joining us in celebrating our incredible Shelfies applicants, finalists, and winners! And thank you to Floret for sponsoring this year’s awards!
This episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpg Settle Links: Graphite Financial Links
Show Links:
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| 23 Jan 2024 | #125 The Most Common Lawsuits Hitting Brands Right Now with Handel Food Law | 00:57:29 | |
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Want to learn about the top claims against emerging CPG brands? Join Daniel Scharff in this episode of the Startup CPG podcast to discuss the legal landscape of the food industry with Lauren Handel from Handel Food Law. From the surge in lawsuits against emerging brands to the nuances of labeling and disability compliance, Lauren provides prevention tips and strategies for both small and established brands. Gain insights into specific areas of litigation, including false advertising, health claims, and ADA compliance. Learn about Prop 65 risks in California and the increasing challenges with ADA lawsuits targeting websites. Lauren also offers crucial advice for brands on influencer endorsements and avoiding misleading marketing claims. Tune in now! Listen in as Lauren shares about:
Episode Links: Lauren’s Website Lauren’s Email lauren@handelfoodlaw.com Lauren’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Strategy Maven Agency Link:
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| 03 May 2024 | Founder Feature: Aman Blana, Growee Foods | 00:33:05 | |
Join Grace Kennedy as she delves into the world of healthy vegetarian delights with Aman Blana, the founder of Growee Foods, in this bonus episode of the Startup CPG Podcast. Aman shares the journey behind Growee Foods, inspired by his Indian heritage and a quest for fresh, plant-based options in the US. From battling the challenges of working with co-packers to navigating distribution channels, Aman reveals how mentor communities like Startup CPG have been pivotal in guiding his path. Discover Aman's innovative marketing strategies, including engaging farmers market demos and strategic brand collaborations. Learn how Growee Foods leverages email marketing and region-focused ads to drive sales growth on a bootstrap budget, all while prioritizing quality and taste above everything else. What’s more, get a sneak peek into upcoming spicy flavors and product lines that will leave you salivating. Tune in now and embark on a flavorful adventure with Growee Foods! Listen in as Aman shares about:
Growee Foods Website Aman Blana’s LinkedIn
Show Links:
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| 30 Dec 2023 | Bonus: Getting Into Retail & Tips from a Buyer | 00:58:33 | |
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Get ready for an extra special treat this holiday season! We've got an exclusive bonus episode fresh from a recent webinar, where Daniel Scharff sits down with movers and shakers in the industry. Meet Paul Voge, the brains behind Aura Bora, Clara Paye, the powerhouse founder of Unite, and Mitch Orland from Earth Fare. We couldn't keep this goldmine of insights to ourselves, so we're sharing it on our Startup CPG podcast. From effective networking to strategic sales pitches, pitching to retailers, and delving into the practical strategies of catching the attention of retailers, this episode is packed with actionable tips and insights. Discover the importance of differentiation, leveraging personal connections, and showcasing data stories to secure deals with major retailers. Whether you're a startup or a seasoned pro, this episode offers actionable tips for building connections, maximizing sales help, and thriving in a competitive market. Ready to elevate your product? Hit play now! Listen in as Paul, Clara and Mitch share about:
Episode Links: Clara’s Website Clara’s LinkedIn Paul’s Website Paul’s LinkedIn Mitch’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
RangeMe Links
Strategy Maven Agency Link:
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| 25 Jun 2024 | #148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo | 00:42:46 | |
In this episode of the Startup CPG podcast, Daniel Scharff is joined by Andrew DiLullo and Victor Vo from AdCrunch to dive into effective strategies for leveraging Meta (Instagram and Facebook) Ads to fuel growth for CPG brands. They discuss the profitability of Meta Ads, emphasizing the importance average order value (AOV) of $75, and much more. They highlight the success of products with clear problem-solving angles and the necessity of continuous testing and iteration in ad campaigns. Gain insights into creating enticing offers, testing various hooks and video content, and understanding the significance of catalog campaigns and retargeting. Additionally, special service packages tailored for Startup CPG brands are introduced, with Andrew and Victor assigned to create valuable resources like a profitability calculator guide, a catalog campaign setup guide, and a hook sheet template. AdCrunch Digital’s exclusive offer for Startup CPG is a $2500 package with hook iterations, research, and 5 videos per week. Or, for $1500 you get 4 coaching sessions per month along with frameworks and best practices and operating processes. To request the hook template or the special Startup CPG offer, email startupcpg@adcrunchdigital.com Listen in as we share about:
Episode Links: Ad Crunch’s Website Victor Vo’s LinkedIn Andrew DiLullo’s LinkedIn Andrew DiLullo’s Email: andrew@adcrunchdigital.com Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 01 Nov 2024 | Founder Feature: Daniela Suarez of iCalm | 00:41:00 | |
Listen in as they share about:
Episode Links: Website: https://icalm.com/ LinkedIn: https://www.linkedin.com/in/daniela-suarez-55b97a25/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 26 Mar 2024 | Expo West 2024 Recap: Trends, Brands, and Swag | 00:46:48 | |
Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market. Get ready to discover standout brands that caught their attention, explore innovative booth setups, and hear about their engaging interactions with exhibitors. From mushrooms making their mark in various products to the art of swag selection, they leave no stone unturned in their exploration of Expo West highlights. But it's not just about the products—They also reflect on their personal preparations for the event, discuss the importance of networking and brand camaraderie, and share valuable insights for future trade show participation. Whether you're a seasoned industry professional or an aspiring entrepreneur, this podcast offers a treasure trove of knowledge and inspiration. Tune in now! Listen in as Grace, Kiki, and Patricia share about:
Episode Links: Grace’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 07 Jan 2025 | #177 - Finding Your Co-Man: Lance Schwarzkopf of Copack | 00:56:50 | |
In this episode of the Startup CPG podcast, Daniel Scharff and Lance Schwarzkopf take us behind the scenes of launching a food or beverage product. They break down the complexities of working with contract manufacturers, or "co-mans," to transform a concept into a market-ready product. Daniel and Lance share essential steps for emerging brands, from developing and protecting proprietary formulas to sourcing quality ingredients and securing critical documentation, like a process authority letter. They provide practical advice on finding a co-man - from the pre-work and product development that happens prior, to finding out the options, to outreach strategy, building effective co-man relationships, managing ingredient and packaging orders, and setting up agreements to ensure smooth production flow. Emphasizing the importance of communication, strategic planning, and proactive relationship management, Daniel and Lance offer valuable insights into overcoming production challenges and avoiding common industry pitfalls. Tune in to learn how to streamline your path to a successful launch! If you're ready to take your product from concept to market, don’t miss this episode and be sure to subscribe for more expert advice! Check out their co-man list via their website copack.net To inquire about their discounted search for Startup CPG community brands, email lance@copack.net and mention the Startup CPG rate! Listen in as they share about:
Episode Links:
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 23 Apr 2024 | #139 Inventory Management for Early Brands: Cory Hebert from Cin7, and Jamie Valenti-Jordan, Catapult Commercialization Services | 00:55:38 | |
This episode was sponsored by Hummingbirds. Go to www.hummingbirds.com Join Daniel Scharff in this episode of the Startup CPG Podcast together with Cory Hebert from Cin7 and Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, as they illuminate the challenges faced by startups during product launches and emphasize the importance of accurate data entry to prevent financial losses and share invaluable insights on leveraging Inventory Management Systems (IMS) to streamline processes efficiently. Discover practical strategies for reconciling orders with available inventory, optimizing payment terms, and managing cash flow challenges. Learn from real-world experiences and gain actionable advice on implementing efficient inventory management systems like Cin7 Core. Cin7 is the market leader in Inventory Management for emerging brands. We have a Startup CPG EXCLUSIVE DISCOUNT! 50% off the first 3 months of Cin7! To register for a demo or start your free trial: http://www.cin7.com/startupcpg Don't miss out on this episode packed with expert advice and industry insights! Tune in now and take your inventory management to the next level! Listen in as Cory and Jamie share about:
get.cin7.com Inventory Management Software | Cin7 Cin7 is trusted by thousands of businesses to get their products to more customers, in more places, faster than ever before. Try our inventory management software today. Episode Links: Website: Cin7 LinkedIn: Cory H. Website: Catapult Commercialization Services Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:
Simply Depo Link:
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| 27 Sep 2024 | Founder Feature: Samantha Edwards of New Breed | 00:47:31 | |
In this bonus episode of the Startup CPG Podcast, Grace Kennedy chats with Samantha Edwards, founder of the plant-based food brand New Breed. Samantha shares her inspiring journey, rooted in her Caribbean heritage and nonprofit work, which led her to create a line of flavorful, plant-based products like Jamaican Jerk CHICK’N. She opens up about how her mother’s recovery from cancer through a plant-based diet motivated her mission to make healthy eating accessible. They dive deep into the challenges of building a CPG brand, from product development and logistics to the complexities of scaling a frozen food business. Samantha also shares her excitement for New Breed’s upcoming launches and offers valuable advice for aspiring entrepreneurs, highlighting the importance of resilience and consumer education. Tune in now! Listen in as they share about:
Episode Links: New Breed Meats Website Samantha Edwards LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Episode music by Super Fantastics | |||
| 07 Jun 2020 | Ep. 5: Flavor Unites with Clara Paye of UNiTE Foods | 00:23:27 | |
Today's episode is a conversation with Clara Paye, Founder of UNiTE Food. UNiTE packs globally inspired flavors and wholesome, gluten-free ingredients and superfoods into nourishing, high-protein snacks. Clara is technically a one-woman show but she's clearly building something so much bigger than herself, and on this episode we talk about the inspiration and process of shaking up a pretty basic niche of CPG, bringing diversity and inclusion to the protein bar space. | |||
| 12 Apr 2021 | Create All-Natural Cocktails in 2 Minutes with Steep't | 00:15:43 | |
Never mix your cocktails from scratch again. Meet Alison Nathenson, co-founder of Steep't cocktails. Alison and her partner Chole are making it easier for you to create restaurant caliber cocktails in your own home for the fraction of the cost. Not staken, not stirred, Steep't. Take a listen. | |||
| 02 May 2023 | #89 Packaging Design and Printing 101 with Kirk & Kurtts | 00:56:26 | |
Today we’re joined by two of my favorite Startup CPG community experts: Kirk Visola and Andy Kurtts. The world of printed packaging is complex to navigate, and I wondered what was top of mind for Kirk and Andy as they help brands daily with designing and executing branding and packaging at Kirk’s agency Mind the Font and Andy’s agency Buttermilk Creative. Our goal was some 101 level content around designing and printing packaging for your brand. Listen in as Andy and Kirk share about:
And, stay tuned for a bonus episode this week featuring co-founder Carl from AWSM Sauce - not only a Shelfie winner, but also one of the fan favorites from our Backpack Brands event at Expo East last year. Episode Links:
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| 21 Jun 2022 | #49 Scaling Health-Ade Kombucha's Operations with Co-Founder Justin Trout | 00:51:19 | |
I'm so excited to share a conversation with you about kombucha and operations - two of my favorite topics! I recently was the moderator for a session that was held at UCLA Anderson by The Food & Agriculture Business Association for a group of MBA candidates where I had a fireside chat with Justin Trout, co-founder and former COO of Health-Ade Kombucha. In this conversation, Justin dives into the nitty gritty, behind-the-scenes stories about growing a kombucha business from a single farmers market to almost 50,000 retail doors during his tenure as COO and you get some snippets from me about growing LivBar. Listen in to learn the stages of Health-Ade's growth, the decision to self-manufacture, the process of transitioning from doing operations work to managing a team of operations personnel, first operations hires, overcoming a year with over 2,000 employees turning over, implementing an ERP system, discerning which experts to listen to, where Justin draws inspiration and why he loves operations, and more. Episode Links:
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| 20 Sep 2024 | Founder Feature: Sashi Kumar, Brittney Lim, and Jim Giberson of Tamarind Heads | 00:41:44 | |
In this bonus episode of the Startup CPG Podcast, Grace Kennedy sits down with the co-founders of Tamarind Heads— Sashi Kumar, Brittney Lim, and Jim Giberson—to explore the story behind their tamarind-based barbecue and hot sauce brand. They share how tamarind, a fruit familiar around the world but lesser-known in the U.S., became the key ingredient in their unique sauces. The founders dive into the challenges of educating consumers, their product development journey (including winning a Sofi Gold Award), and the process of scaling their business in a competitive market. Tune in to hear about their marketing strategies, from direct-to-consumer sales and influencer partnerships to trade shows and retail expansion, all while staying true to their brand vision. Don’t miss out on their valuable insights for entrepreneurs looking to grow in the food industry. Ready to learn more? Listen now! Listen in as they share about:
Episode Links: Tamarind Heads Website Tamarind Heads instagram: @tamarindheads Brittney Lim LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 22 Mar 2022 | Expo West 2022 Recap - Spring break vibes, best bites, buyers aplenty, cheeky swag, and more | 00:35:36 | |
Expo West hadn’t been held since 2019, so there was a lot of anticipation leading up to the 2022 event. With 57,000 attendees, 2,700 exhibitors, and 800 people at the Startup CPG Alley Rally event, I thought we needed multiple perspectives and voices to try to sum up such a massive event. In this episode you’ll hear clips submitted by Startup CPG community member brands and then curated pieces from Food Entrepreneur's "Well-FEd" LinkedIn live Expo West recap session with Daniel Scharff, our Startup CPG Founder and the CEO of Machu Picchu Energy, Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor (which if you haven’t read the latest magazine issue, here's the link), and CPG press expert, Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur. Whether you weren’t able to attend Expo and are hoping to learn what is was like or if you attended and want to hear a community perspective, this episode has something for you. Episode Links: - Startup CPG article: "The Best of Expo West" by Jenna Movsowitz and Erin Fasano - Startup CPG community member brands who submitted audio clips:
- Video recap of the Alley Rally Show Links:
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| 31 Jan 2023 | #78 Forij adventures: meeting customers on land, air, sea, and online with Parker Olson | 00:43:05 | |
If you’ve been on LinkedIn in the last year, chances are you’ve seen pictures of a green van making it’s way around the country, spreading the good word about Forij. I was lucky enough to meet up with founder Parker Olson when he came through Portland in the Forij van, and I think it’s the only time I’ve been elated to received food from a stranger out of a van. Forij’s first product line is a functional granola that’s low sugar, crispy, delicious and also packed with the power of mushrooms. Parker’s energy and creativity are unparalleled, and I’m excited today for you to be inspired by his journey so far. Listen in as Parker shares about:
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| 28 Feb 2023 | #81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News | 00:47:35 | |
Today we get to chat with one of the most incredible champions for emerging CPG brands, Monica Watrous, Managing Editor of Food Business News and Food Entrepreneur. Food Business News is a trade publication covering all aspects of the food and beverage industry, from field to fork. Food Entrepreneur, a sub-brand, focuses on the innovations, trends and personalities in the food and beverage startup ecosystem. You’ve heard Monica on the show a few times during Expo West and East recaps, but this time, I asked Monica if she’d come on the show to share more behind-the-scenes about what her career looks like and how to best work with members of the press. Listen in as Monica shares about:
And…speaking of Shelfie Awards, let’s talk about how you, dear listener, could be a Shelfie Award winner this year! This will be the 3rd annual Shelfie Awards, and due to popular demand, we’re accepting samples by category. First up is health and beauty brands! So, if you are listening to this in March 2023 and you are a health and beauty brand, here’s what you need to do, head to the link in the show notes and complete the application form (it’ll take less than 10 minutes and it’s free!), ship samples to the two locations indicated and have them arrive before March 31st. And that’s it! And if you are listening to this after March, I’ll link to more info about the Shelfies in the show notes. Sample shipments for other categories will be open in April, May, and June. Stay tuned in the Slack as well! Episode Links:
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| 22 Nov 2022 | #70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas) | 01:15:47 | |
You’ve all let me know that fundraising content is some of your favorite, so I thought I would bring my favorite angel investing expert on the show, Marcia Dawood, for a 101 level episode on angel investing. Marcia currently serves as the Chair of the Board of the Angel Capital Association, the professional society for angel investors in the US and globally. She is an investor in several early stage private companies, and in addition to her own investing, she is a Venture Partner with Mindshift Capital and a part of the investment committee for Next Wave Impact Fund. Marcia and I actually met at an Angel Capital Association event back when I worked in that industry and I’m so grateful we’ve been able to stay in touch and that I get to introduce you all to her today. I asked Marcia to help us understand angel investors and their motivations and I think she really delivered. Listen in as Marcia shares about:
And, stay tuned at the end for the first ever bonus segment - today featuring Startup CPG Shelfie Award winner, Uproot Teas (at minute 52:53). Marcia and I will share our reviews of Uproot mid-episode and then at the end of the episode, you can catch a mini-interview with Uproot Tea’s founder, Cindy, to learn more! Episode Links:
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| 11 Jun 2024 | #146 - Buyer Spotlight: Darren Viscount, Bristol Farms | 00:54:10 | |
Join Daniel Scharff and special guest Darren Viscount, senior natural living category manager at Bristol Farms, in this episode of Startup CPG Podcast as they explore the world of emerging health and wellness brands. Darren shares his passion for natural living products, which are influenced by his personal health journey and his overcoming of cancer. Discover the latest trends in gut health items and learn about successful brand strategies that foster emotional connections. Darren highlights the importance of empathy, kindness, and personal connections in his career. He reveals his meticulous approach to selecting new brands and unveils exciting plans for his upcoming podcast, which will focus on promoting community-building and industry insights through a unique roundtable format. Darren's dedication to connecting with people, prioritizing relationships, and empowering team members within retail environments is evident. Hear about his innovative strategies for team empowerment, inclusivity, and creating excitement around natural living products through themed events. Tune in now Listen in as Darren shares about:
Episode Links: Bristol Farm’s Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:
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| 28 May 2024 | #144 - Buyer Spotlight: Kenny Hausmann, Fresh Thyme | 00:52:42 | |
In this episode of Startup CPG Podcast, join Daniel Scharff and Kenny Hausmann, an 18-year veteran of the grocery industry, to discuss the accessibility of natural foods and the commitment to health and innovation. Kenny shares his career journey, from his early days in stores to becoming a category manager, highlighting his passion for health and alignment with Fresh Thyme's values. They explore recent industry events like Expo West and the first large-scale CPG Shabbat, discussing the importance of human connections amidst industry buzz. Kenny also draws on his diverse experience, including managing Natural/Organic/Specialty Foods at Foodland Hawaii, and provides insights into managing categories like bulk foods and addressing supply chain logistics challenges. Learn about brand partnerships at Fresh Thyme, including innovative marketing campaigns integrated with social media influence and initiatives supporting regenerative agriculture. Tune in now! Listen in as Kenny shares about:
Episode Links: Fresh Thyme Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 13 Jun 2023 | #94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer | 00:55:57 | |
If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 years of combined experience in the industry. Alex is the founder of Genius Juice and you also may know him from his other podcast, 15 Minutes of Genius. Wade is currently the VP of Center Store at The Fresh Market and has held buyer roles at a number of retailers including Jimbos, Rouses (rhymes with mouses), and Buehler Food Markets. For this second installment of our Buyer Series, I wanted to explore both the buyer and brand sides of the coin when it comes to best practices for working with retail buyers. Listen in as Alex and Wade share about:
This episode was sponsored by Shopify. Go to shopify.com/startupcpg Episode Links: Shopify Links:
Promomash/Crisp Links:
IFT Links: Show Links:
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| 19 Apr 2024 | Community Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder | 00:56:40 | |
In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise. Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing the importance of doing your homework, building relationships, and engaging your audience effectively. Learn how personalized messages can sway investors and why educating your audience is key to long-term success. Plus, find out how crowdfunding can be a game-changer for underrepresented founders and new investors alike. They'll also demystify Wefunder's fees, advertising tactics, and how to maximize your exposure as you hit funding milestones. Ready to embark on a crowdfunding journey? Tune in now! Startup CPG Community Members get a discount on Wefunder fees by using this link: http://wefunder.com/startupCPG/raise Listen in as James and Jonny share about:
wefunder.com
Raise $50K to $5M+ from hundreds of customers, fans, and friends—all in one line on your cap table. Episode Links: Wefunder’s Website James’s LinkedIn Jonny’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 10 May 2024 | UPC Management: Jake Deleon, Fila Manila and Alex Sorenson, Blank Slate Kitchen | 00:33:31 | |
This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she is joined by Jake Deleon, the founder and CEO of Fila Manila and Alex Sorenson, the Founder and CEO of Blank Slate Kitchen to delve into the complexities of UPC (Universal Product Code) code management. Discover the pivotal decisions behind altering UPC codes, influenced by factors such as pricing strategy, market competitiveness, and cost efficiency. Hear firsthand accounts of how Jake and Alex approached UPC modifications to meet distribution demands and navigate retailer approvals. From adjusting net weight to strategic inventory planning, learn the intricacies of UPC management and the importance of sales forecasting in ensuring smooth transitions. Gain invaluable advice from founders on starting small to gather consumer feedback, assessing velocity metrics for store performance, and engaging effectively with distributors and retailers. Plus, explore how adapting product sizes can positively impact buyer behavior and discover proactive measures like promotions and discounts to manage UPC changes effectively. Don't miss out on the latest strategies for success in the CPG industry - Tune in now! Listen in as Jake and Alex share about:
Episode Links: Blank Slate Kitchen Website Alex Sorenson’s LinkedIn Fila Manila Website Jake Deleon LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:
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| 27 Aug 2024 | #158 - SupplySide West 101 with Jon Benninger and Kantha Shelke | 00:50:41 | |
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Kantha Shelke, a certified food scientist, and Jon Benninger, VP at Informa, to delve into an overview of SupplySide West—the best known supply chain trade show for the consumer packaged goods (CPG) industry. This event covers a wide array of sectors including food, beverage, dietary supplements, personal care, and animal nutrition. Daniel, Kantha, and Jon discuss how SupplySide West helps brands looking to connect with suppliers, discover new ingredients, explore packaging and co-packing solutions, and learn how to bring products from concept to market. They emphasize the significance of in-person networking, insights from panels on trends, compliance, and innovation, and strategies for making the most of the trade show experience, and talk about the overall importance of creating your supply chain network. From tips on setting clear goals and identifying key contacts to balancing scheduled meetings with spontaneous networking, they offer practical advice for both startups and established companies. They also share success stories, personal experiences, and insights on how to turn unexpected opportunities into valuable industry relationships. Tune in to hear how to maximize your SupplySide West experience and gain actionable advice for building and leveraging industry connections! Use code CPG50 for $50 off your Expo Pass registration SupplySide West Registration > https://utm.io/registerhere Startup CPG Happy Hour @ SupplySide West Signup: https://www.eventbrite.com/e/startup-cpg-meets-supply-side-west-happy-hour-tickets-1001755707287 Listen in as they share about:
Episode Links: Informa Markets LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 24 Jan 2025 | Founder Feature: Jana Goodbaum of Happy Wolf | 00:38:35 | |
In this episode of The Startup CPG Podcast, Grace Kennedy chats with Jana Goodbaum, co-founder of Happy Wolf, a snack company revolutionizing toddler and kids' snacks with their "wildly simple" refrigerated bars. Jana shares her journey from advertising executive to entrepreneurial mom, driven by the frustration of limited healthy snack options for her child. Discover how Jana and her co-founder, Derek, navigated challenges like product development, sourcing allergen-free ingredients, finding the perfect co-packer, and educating consumers about their innovative refrigerated snack bars. Jana also dives into the importance of strategic branding, leveraging influencers, building a passionate community, and their milestone launch in Whole Foods.
Don’t miss this inspiring episode. Tune in now! Listen in as they share about:
Episode Links: Website: https://happywolf.com/ LinkedIn: https://www.linkedin.com/in/janagoodbaum/?originalSubdomain=ca
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| 05 Mar 2024 | #131 The Rise of Carbone Fine Food with CEO Eric Skae | 00:45:58 | |
Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies. Eric emphasizes the crucial role of strategic partnerships, the early focus on velocity, and the evolving importance of margin and pricing as a brand matures. He also reveals his approach to brand launch, securing retail partnerships, and harnessing social media for optimal promotion. From extensive networking and diligent work ethics to developing expertise across various domains, Eric's advice is a beacon for those aspiring to make a mark in the CPG industry. Ready to add some special sauce to your CPG journey? Tune in now! Listen in as Eric shares about:
Episode Links: Carbone Fine Food Website Eric's LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 24 Oct 2023 | #111 Twrl Milk Tea: Boba is the New Sprinkle & Twrling into Sprouts, Costco, & Pop Up Grocer | 00:48:02 | |
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg I’m so excited today to learn from Twrl Milk Tea, a long time and very active member of the Startup CPG Community! We’re joined by co-founder Olivia Chen, and Twrl was recently a Shelfies finalist for their Ube milk tea. Twrl Milk Tea makes the world’s first canned milk tea made with pea milk and single-origin, non-GMO, organic tea, and they also make chewy cafe style boba toppings, which are the new sprinkles! Twrl is women & minority owned, and they were recently certified as a women-owned business by Women's Business Enterprise National Council. Twrl launched in 2021 and has accomplished so much in the last couple years that I can’t wait to dig into. Listen in as Olivia shares about:
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| 29 Nov 2024 | Founder Feature: Lindsay Hancock of My Better Batch | 00:44:54 | |
Listen in as they share about:
Episode Links: Website: https://mybetterbatch.com/ LinkedIn: https://www.linkedin.com/in/lindsayhancock/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 26 Mar 2024 | #135 Recruiting 101 with Peggy Shell, Creative Alignments | 01:08:11 | |
In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee structures, emphasizing the importance of aligning company values, culture, and compensation for sustainable growth. Uncover the secrets of DIY recruiting for startups, including strategic decision-making points, behavioral-based interview questions, and negotiation strategies. Discover the significance of pay transparency and intentional sourcing to foster diversity in hiring. Peggy guides leaders in creating an inclusive workplace culture, offering tips on fostering belonging, recognition, and empathy. Whether you're a startup enthusiast or in the natural products industry, this podcast provides actionable strategies for building powerful teams. Tune in now! Listen in as Peggy shares about: DIY Recruiting Elements for Startups Challenges with Traditional Recruiting Creative Alignments' Model Factors in Attracting Talent Creating an Inclusive Workplace and Diversity in Hiring Negotiation Strategies and Pay Transparency Behavioral-Based Interview Questions Transparency in Leadership Equity in Compensation Experience vs. Soft Skills in Hiring References and Backdoor References Episode Links: Creative Alignments Website Peggy’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 15 Nov 2024 | Founder Feature: Woo Pailet of LOO | 00:36:56 | |
In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Woo Pailet, co-founder of LOO, a plant-based, eco-friendly wipes brand. Woo shares the inspiration behind LOO and the drive to create sustainable, beautifully designed wipes that appeal to both environmental and aesthetic concerns. She dives into the harmful impact of traditional plastic-based wipes and how LOO provides a better alternative with fully recyclable packaging and flushable wipes. Hear about the importance of networking, LOO's marketing strategy, and the challenges of launching a sustainable personal care brand—from participating in major trade shows like Expo West to balancing financial sustainability with growth, all while minimizing waste. Wu offers insights into bootstrapping the business, the role of persistence, and the importance of building a collaborative team to turn their vision into reality. Tune in for an inspiring conversation about innovation, sustainability, and the entrepreneurial journey behind LOO! Listen in as they share about:
Episode Links: Website: https://www.loowipes.com/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:
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| 05 Nov 2024 | #168 - CPG Founder Life - What to Expect: Paul Voge | 01:10:43 | |
In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Paul Voge, Co-Founder and CEO at Aura Bora, a craft sparkling water company that has experienced remarkable growth from just 2 stores in 2019 to an impressive 10,000 stores in 2024. Paul shares his entrepreneurial journey, highlighting the challenges and realities of running a consumer packaged goods (CPG) startup in a fiercely competitive beverage industry. They explore the intricacies of distribution, retailer relationships, and the high stakes of navigating a market dominated by giants like Coca-Cola. Paul opens up about the operational hurdles of maintaining supply chains, forecasting demand, and the significant demands of fundraising, all while managing the emotional toll of entrepreneurship. They emphasize the importance of resilience, setting realistic expectations, and finding fulfillment in the entrepreneurial journey, despite the sacrifices and stresses involved. Paul offers valuable insights on maintaining a healthy mindset and the continuous learning required to build a sustainable business.
Listen in as they share about:
Episode Links: Website: https://aurabora.com/ LinkedIn: https://www.linkedin.com/in/paulvoge/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 05 Sep 2023 | #106 Shelfies Finalists & Trends from Startup CPG's 2023 Awards | 00:47:29 | |
It’s awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year is the Third Annual Shelfies Awards, proudly sponsored by Floret, where we recognized the most promising emerging CPG brands. Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays, and only for emerging brands. This year the categories expanded beyond food, beverage, and supplements to include pet, beauty, and health products, and we received over 600 submissions that have been narrowed down to 76 finalists across 21 categories. I thought it would be fun to have the two main judges and coordinators behind the Shelfies on the show to talk about trends and some of the finalists. You may know the names and voices of Patricia Menegoto, Startup CPG’s Head of Marketing & Community & Jenna Movsowitz, our Startup CPG Spotlight Magazine Managing Editor. We didn't have time to discuss every finalist, even though we love them all so much, so I've linked in the show notes the latest magazine edition with all the finalist brands you'll be wanting to try and celebrate. We’d love for you to join the LinkedIn live awards ceremony in a few weeks on September 28, 2023; you can find the link in the show notes or on our Startup CPG LinkedIn page. Also, a fair number of the brands mentioned today are either backpack or innovation brands at Expo East, so if you are headed to Philadelphia, be sure to stop by to try for yourself. There will also be a Shelfies celebration meetup in LA in October and details will be in Slack and the newsletter soon. Now let’s talk Shelfies! Episode Links:
This episode was sponsored by Settle. Go to https://www.settle.com/startupcpg Settle Links: Graphite Financial Links
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| 18 Oct 2024 | Founder Feature: Jilleo Recio of RĒJINS | 00:43:48 | |
In this episode of the Startup CPG Podcast, Grace Kennedy interviews Jilleo Recio, founder of RĒJINS, a luxury skincare brand dedicated to celebrating and catering to maturing, melanin-rich skin. Jilleo shares his personal journey and motivations for creating RĒJINS, inspired by his experiences in Singapore and a desire to challenge beauty standards that prioritize skin lightening. Jilleo discusses the challenges he faced while launching his skincare line, from sourcing a contract manufacturer to developing effective formulations during the pandemic. A significant focus is on the brand’s All Encompassing Serum, highlighting its multitasking capabilities and key ingredients like peptides, niacinamide, and humectants designed to address aging, dryness, and uneven skin tone. They also explore the entrepreneurial journey of launching a skincare brand, stressing the importance of networking, mentorship, and community support in building a successful business. Tune in now! Listen in as they share about:
Episode Links: RĒJINS Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 27 Feb 2024 | #130 What is a CMO? With Erin Fasano (Core Foods) | 00:51:25 | |
In this episode of Startup GPG Podcast, Daniel Scharff is joined by Erin Fasano, the chief marketing officer at Core Foods with over two decades of experience in the CPG industry, and delves into the intricacies of marketing for food and beverage brands, while trying to explain the question “what is a CMO?” With a focus on emerging brands, Erin emphasizes the pivotal role of a CMO and advises aspiring marketers to start at classic CPG companies before venturing into smaller enterprises.
What Erin talks about:
Episode Links: Core Food’s Website Erin's LinkedIn Grab Erin's FREE Marketing Calendar Template here! Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Episode music by Super Fantastics | |||
| 08 Feb 2021 | CONSUMER PROFILE: This Plant-Based Eater Reads Every Label | 00:19:43 | |
Meet Brianna, a self-described plant-based, pescatarian and an avid label reader. She's new to city life and enjoying the easy access to new cultures, flavors and brands - even during a pandemic. Listen as we spotlight an array of consumer profiles, think 1-on-1 qualitative research, digging into the minds of today's consumers. | |||
| 24 Apr 2020 | Welcome to the Startup CPG Podcast | 00:05:41 | |
A brief introduction to the Startup CPG Podcast, from your host, Amanda Rodriguez, and Daniel Scharff, founder of the Startup CPG Network. | |||
| 19 Jul 2024 | Founder Feature: Todd Harris of Plift | 00:37:35 | |
In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Todd Harris, co-founder and CEO of Plift, a hemp-infused beverage brand. Todd shares Plift's mission to provide a non-alcoholic, THC-infused alternative for social drinking, aimed at democratizing cannabis access and offering a healthier option to alcohol-use. Todd elaborates on the brand's unique name, product development, marketing strategies, and the challenges and successes of distributing their innovative beverages in an emerging market. He also touches on the regulatory landscape of cannabis products, the significance of fostering an inclusive industry, and the fundraising hurdles the company has encountered. Want to hear more about Plift and its innovative approach to hemp-infused beverages? Tune in now! Listen in as they share about:
Episode Links: Plift Website Email: hello@plift.com Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 10 Jan 2023 | #75 Behind the Scenes of Equity Crowdfunding with tbh (+ Popadelics) | 01:03:51 | |
A few weeks back, we talked about Angel Investing 101 on the show, and equity crowdfunding got a brief shoutout. I was super curious on the topic and thought who better to talk about equity crowdfunding than someone in the process right now! Today we’re joined by Elena Guberman, co-CEO of tbh, a brand focused on reimagining nostalgic snacks. Their first product is a better for you, better for the planet, plant-based version of Nutella - with no palm oil, 50% less sugar, and 3x the protein! tbh was co-founded by someone you may know - Stranger Things actor and entrepreneur, Noah Schnapp. Listen in as Elena shares about:
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| 31 Jan 2022 | Accelerators & Incubators 101 - Find the right program for your brand | 00:46:37 | |
Today we get to talk about one of the newest Startup CPG resources - a list of CPG accelerators and incubators with all the details to help you find the perfect program for your brand. Sarah Nathan, founder of Bloom CPG, a CPG consulting group, helped build this resource and joins us to talk all things accelerators and incubators. Listen is as Sarah shares how to find the right accelerator or incubator for your brand and best practices for completing your application, participating in a program, and building long-term relationships. This resource is proudly sponsored by Buttermilk Creative, a leading packaging and design studio. Episode Links:
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| 23 Jun 2024 | Data Spotlight: 4th & Heart, Max Dichter and Jamie Nguyen | 00:22:56 | |
In this mini-episode of the Startup CPG podcast, Daniel Scharff dives into the world of data-driven decision-making with Max Dichter, CEO of 4th & Heart, and Jamie Nguyen, the Director of Finance and Strategy. 4th & Heart, the largest and fastest-growing ghee company in the US, is on a mission to highlight the benefits of ghee over traditional butter. Follow 4th & Heart's journey, from starting operations in a shared kitchen space to achieving national distribution in over 12,000 stores. In addition, Max and Jamie discuss their strategic use of data to drive growth, enhance product offerings, and outpace the competition. Learn how they leveraged data to re-enter major retailers like Target, expand their product line with innovations like the ghee butter stick, and strategically position their brand in the competitive marketplace. Jamie also provides insights into their processes for gathering, analyzing, and utilizing data to inform forecasts, projections, and key business decisions. If you're just starting out, take advantage of NielsenIQ’s Byzzer™ offer through Startup CPG to get three free reports and kickstart your data journey today! https://byzzer.com/startupcpg/ Listen in as they share about:
Episode Links: 4TH AND HEART Website Max Dichter’s LinkedIn Jamie Nguyen’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 07 Nov 2023 | #113 Brewing Crooked Owl Hard Tepache with Founders Cam & Dave Bailey | 00:38:49 | |
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg Today I’m excited to feature another of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Crooked Owl! Crooked Owl is the first probiotic, shelf stable, 5% ABV tepache brand on the market. They are also a member of 1% for the Planet. Through this partnership, they contribute one percent of profits to support underserved communities and sustainable agriculture practices in Mexico. We’re joined today by founders Cam Bailey & Dave Bailey. Mic Drop attendees loved Crooked Owl’s products, so I’m excited for you to learn more. Listen in as Cam & Dave share about:
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| 15 Oct 2024 | #165 - The Rise of BRĒZ with Aaron Nosbisch | 00:50:51 | |
In this episode of the Startup CPG Podcast, Daniel Scharff interviews Aaron Nosbisch, the founder and CEO of BRĒZ, a rapidly growing cannabis beverage company using hemp-derived THC. Aaron shares his journey through the cannabis and e-commerce landscapes, offering a deep dive into BRĒZ’s innovative approach to cannabis-infused and functional beverages. Discover the unique elements of BRĒZ’s product line, from their craft cocktail-inspired flavors to the incorporation of functional mushrooms like lion's mane. Aaron discusses the company's e-commerce strategies, the challenges of scaling a beverage company, and how they’ve crafted a distinctive brand and product formulations. The conversation also delves into the specifics of hemp-derived THC beverages, highlighting how BRĒZ’s nano-emulsified THC results in quicker onset and shorter duration effects, similar to alcohol. Aaron addresses key market challenges, including dosage consistency, regulatory hurdles, and the transition from dispensary-only to mainstream market availability. Learn about BRĒZ’s psychographic targeting strategy designed to appeal to those seeking enjoyable, non-alcoholic alternatives without the negative effects of traditional alcohol. Aaron also provides insights into their retail expansion plans, regulatory concerns, and the entrepreneurial scene in West Palm Beach. He reflects on the company's growth, marketing tactics, and the balance between his professional and personal life. Tune in for an enlightening conversation on the future of cannabis beverages and the innovative strategies driving BRĒZ’s success! Listen in as they share about:
Episode Links: BRĒZ Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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| 17 Oct 2023 | From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023) | 01:02:00 | |
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg We’re bringing you an episode from the archives today while I’m on vacation - so many listeners loved this episode from February because Sandra gives such practical and actionable advice and such honest insights into topics like Shark Tank and fundraising that are so hard to find. Since this episode released, Nopalera has released their Dulce de Cuerpo products, a cactus shower gel and cactus cream in beautiful aluminum bottles, their body scrub was voted #1 by People magazine, and they’ve launched a pop up store in Silver Lake in Los Angeles that’s open until December 5, 2023 (be sure to visit if you are in LA!), and those are just a few highlights! This was one of my favorite episodes, so I wanted to bring it back and give those of you who hadn't had a chance to listen to this one to give it a listen now and I hope you enjoy. Let me know what you think and I'll see you next week. I love that I get to bring you more Shark Tank content so soon, and with one of my favorite people. Today’s guest is Sandra Velasquez, the CEO & Founder of Nopalera, and a very early member of the Startup CPG community. Nopalera creates Mexican botanicals for bath & body, and as you’ll hear, have become a staple in my life. Sandra appeared on Shark Tank last month during Season 14, Episode 12, and I’m so glad she agreed to come on the show and share the details with us. You don’t need to pre-watch the episode to enjoy the conversation, but I definitely recommend tuning in to watch Sandra’s incredible pitch and how she gracefully received and ultimately turned down two offers from the Sharks. Nopalera also recently closed a fundraising round of $2.7 million unrelated to Shark Tank! Listen in as Sandra shares about:
You also may notice our intro music is a little different, I wanted to feature a song from Sandra’s band, Pistolera - this is "Nuevos Ojos", which was featured in Season 4, Episode 12 of the show Breaking Bad. Episode Links:
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| 14 Mar 2024 | Nowhere Bakery Swims in the Shark Tank! | 00:35:07 | |
Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partnerships with Gwyneth Paltrow. Get the inside scoop on Nowhere Bakery's Shark Tank experience, from filming multiple episodes daily to managing the surge in demand post-airing. The founders share insights into their meticulous Shark Tank application process, emphasizing the intensive selection rounds and strategic preparations for significant exposure. Tune in now! Listen in as Saphira and Maurizio share about: Nowhere Bakery’s Product Line and Distribution Team and Growth Collaboration with Gwyneth Paltrow Casting Process Appearance on Shark Tank Commercial Kitchens Preparation for Increased Demand Episode Links: Nowhere Bakery’s Website Nowhere Bakery’s Instagram Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 12 Mar 2024 | #132 Buyer Spotlight: Chris Battaglia, Protein Category Sr Manager, Hungryroot | 00:40:23 | |
In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestions. The company's socially responsible initiatives and commitment to reducing waste resonate with a diverse consumer base, focusing on high-quality options for various age groups and regions. Discover the challenges faced by the meat industry, from navigating economic changes to maintaining impeccable quality standards. Chris reveals the crucial role of partnerships with suppliers who understand customer preferences and gives an overview of the role plant-based plays in his category. Tune in now! Listen in as Chris shares about:
Episode Links: Hungryroot’s Website Chris’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 10 Dec 2024 | #173 - The Food Investors: Capital for Emerging CPGs | 01:02:43 | |
In this episode of the Startup CPG Podcast, Daniel Scharff is joined by a distinguished panel of investors, including Greer Tessler (Founding Partner at Simple Food Ventures), Daniel Faierman (General Partner at Habitat Partners), Carolyn Simmons (Partner at Melitas Ventures), and Andrew Reynolds (Co-Founder & General Partner at RCV Frontline). Together, they provide an in-depth exploration of the current fundraising environment for CPG brands, discussing realistic valuations, funding strategies for pre-seed and seed stages, and the nuances of engaging with angel investors versus institutional funds. The panel offers expert insights on investor expectations, from gross margin benchmarks to profitability strategies and the critical role of founder resilience. They also examine key industry trends, including the growth of better-for-you products, protein-enriched innovations, and clean-label global cuisines, while highlighting how founders can effectively differentiate themselves through strategic pitches, trust-building, and leveraging professional networks. They conclude with rapid-fire pitches from emerging brands and real-time feedback from the panel, making it a valuable resource for founders and industry professionals. Don’t miss this deep dive into the minds of top CPG investors—tune in now! Listen in as they share about:
Greer LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ Carolyn Simmons LinkedIn: https://www.linkedin.com/in/carolynsimmons/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links:
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| 30 Dec 2024 | #176 - Startup CPG’s 2024 Year in Review | 00:49:59 | |
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Patricia Menegoto, Head of Marketing and Community at Startup CPG, to reflect on a transformative year for the community and discuss ambitious plans for the future. Together, they recount the milestones of 2024, from hosting dedicated sections at trade shows, events in 17+ cities, building partnerships such as the GNC "Next Big Thing" initiative and the expansion of the Further platform supporting female-founded brands.
Episode Links: Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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| 25 Jan 2021 | Meet Our New Host | 00:06:18 | |
Meet Jennifer Yepez-Blundell, the new Startup CPG podcast host. Jennifer has an eternal curiosity for brands who are building better-for-you products and think outside the box, literally. She will showcase the diversity of thought behind some of today's youngest brands and highlight resources that help emerging brands level up each day. | |||
| 16 Mar 2023 | #82 Expo West 2023 Recap: Mushrooms, Mocktails, Mochi, and More | 00:53:36 | |
This episode is coming to you a bit later in the week, but I wanted to get you an Expo West audio recap as hot off the press as possible. New Hope just announced that there were 65,000 registered attendees and 3,000 exhibiting companies! If you were at the show and we got to meet, I just want to say thank you! It’s incredible to meet podcast listeners in real life and I appreciate each and every one of you so much - truly! I re-assembled the recap dream team that you all let me know you enjoyed for Expo East. So once again, I asked our resident Startup CPG friend and press expert Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur to join us today, along with Patricia Menegoto, Startup CPG’s Head of Community (I bet you know her from Slack) & Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor. Whether you weren’t able to attend Expo and are hoping to learn what is was like or if you attended but want to hear the trends and takeaways, this episode has something for you. Listen in as we discuss our favorite bites, trends, best swag and booths, the Backpack Brands from the epic Startup CPG Mic Alley Rally Party, and more. Plus, a quick shout out to Sipwell Wine who supplied us with wine to create a Startup CPG Expo West “wine down” - we couldn’t quite get a live show together, but we all enjoyed their canned wine and you can check out a full feature on their brand in the upcoming Startup CPG Spotlight Magazine. Now let’s talk Expo! Episode Links:
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| 14 Jun 2022 | #48 Just TOAST-IT! Data-first, customer-focused, and expanding into Publix with Mafe & Coco | 00:38:11 | |
If you saw Encanto (which even if you haven't, you've probably have heard the song "We don't talk about Bruno"), you may remember the arepitas that can cure anything. Lucky for us, TOAST-IT is bringing delicious arepas to a store near you, and after trying, I think they also might be magical. Behind the magic is the hard work, vision, and story of co-founders and sisters Mafe and Coco, who wanted to bring the arepas from their childhood to the US. Listen in as Coco & Mafe share about pivoting from big corporate careers to entrepreneurship, launching TOAST-IT online, building their brand, getting on shelves at big retailers like Publix, and what's next in bringing their delicious arepas to more consumers. Episode Links:
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| 03 Jan 2023 | Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson (2022) | 00:54:29 | |
Happy New Year! We’re coming at you this week from the archives again - host Jessi got COVID and temporarily lost her voice! I’m sharing another of our greatest hits from last year, 2022, in case you missed it. It’s one of my personal favorites, and I hope you enjoy! We've got a really fun episode today that I think will bring you a lot of joy and inspiration. It's probably no surprise but your Startup CPG team members are big Shark Tank fans. Our Startup CPG founder Daniel was watching Shark Tank a few months ago and he just knew today's guest was someone we all needed to know. From the Season 13 finale, where he landed a $600,000 deal from Mark Cuban and Kevin Hart, today's guest is Alexiou Gibson. You don't need to have seen the Shark Tank episode to enjoy our conversation but I definitely recommend watching it as soon as you can. So a little about Alexiou - he's founder and CEO of The Transformation Factory and creator of their Sea Moss Gel product and he scaled the company to $3.5 million in revenue in just 11 months (watch the Sharks faces when they hear that!). He's an incredible story teller and I hope you'll be smiling and laughing along with us (or even crying a little like me), plus you might need a notebook for all the wisdom he shares. Listen in as Alexiou shares about his career path from NASA to entrepreneurship, his personal health journey and transformation, launching a sea moss product during a pandemic, the best story I've ever heard for finding an online advertising expert, the process of getting on Shark Tank and what it was like to being on the show, making a deal, and the post-show diligence process, what's next at The Transformation Factory, and more. Episode Links:
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| 28 Apr 2020 | Ep. 1: What the F is a Broker?! with Jake Huber | 00:37:53 | |
Everyone is asking... what does a sales broker do, anyway? Are they worth incorporating into your business model, and if so, when? Jake Huber from The Better Food Group breaks it down for us on why you should work with one, and how to have a successful partnership. | |||
| 15 Feb 2021 | How To Build A Sustainable Brand On Shopify | 00:26:33 | |
In a crowded marketplace where anyone can open a Shopify site to sell a product, you have to fight for attention. On today’s episode we will hear from Florian Radke, an expert in building successful direct-to-consumer brands. Listen as he breaks down what is really needed to have a thriving brand on Shopify. | |||
| 24 Jan 2023 | #77 Making a deal on Shark Tank with wildwonder's Rosa Li | 00:37:17 | |
In case you missed it, long-time Startup CPG community member wildwonder just aired on Shark Tank, and today, Founder Rosa Li joins us to share all the details! You don’t need to pre-watch the episode to enjoy the conversation, but I definitely recommend giving Season 14, Episode 11 a watch to see Rosa make a $500,000 deal with Tony Xu, guest Shark and Founder of Door Dash. Listen in as Rosa shares about:
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| 21 Nov 2020 | Season 2 Trailer - What's Next for Startup CPG? | 00:03:04 | |
Startup CPG is a community of passionate people who love to build products that make our bodies happy, and our world healthy. In less than a year our community has grown to over 1200 active and engaged memebers. We have bigger and better projects in the pipeline to support small CPG brands - the best is yet to come. | |||
| 10 Oct 2022 | #64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns | 00:50:13 | |
“'Tis the week post-Expo and all through the land… CPGers have full tummies, full hearts, and half-closed eyes.” I stole that line from Jenna on the Startup CPG team’s recap of Expo East that I’ll link in the show notes, but it captures post-Expo feelings really well. Coming at you a day earlier than normal, so you get the tea faster, this was the first Expo where Startup CPG had a booth, and we had so much fun seeing so many of you in person. I asked our resident Startup CPG friend and press expert Monica Watrous, Managing Editor of Food Business News & Editor of Food Entrepreneur to join us today, along with Patricia Menegoto, Startup CPG’s Head of Community (I bet you know her from Slack) & Jenna Movsowitz, our Startup CPG Spotlight Magazine Editor. Whether you weren’t able to attend Expo and are hoping to learn what is was like or if you attended but want to hear the trends and takeaways, this episode has something for you. Listen in as we discuss our favorite bites, trends, best swag and booths, the Backpack Brands from the epic Startup CPG Mic Drop Party, and more. This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.com Episode Links:
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| 22 Sep 2020 | Ep. 10: Garlic + Lemon + Love = Goodness with Mariam Elghani, founder of Garlic Goodness | 00:26:59 | |
How do you bring a traditional product to market while maintaining the integrity of family tradition? Meet Mariam Elghani, founder of Garlic Goodness, Garlic Dips and Snacks. Produced in California with farm-fresh ingredients, Garlic Goodness bring bold yet approachable flavors to homes in California. Garlic Goodness is based off a family recipe that has traveled from the Lavant to Sacramento. One main ingredient has changed - egg whites - to make the dip plant based. Yet, the heart of the dip is still the same. Mariam oversees all the production: "it's the way that we've been making it in the restaurant for the past 12 years." On this episode, Mariam and I talk about what it is like to make essential changes to reach a larger audience while staying true to your roots. | |||
| 09 Aug 2021 | Meet Season 3's New Host - Jessi Freitag | 00:09:59 | |
It’s been my pleasure to be the host of Season 2, and now it's time to pass the torch for Season 3! This episode is to introduce you to Startup CPG's new podcast host, Jessi Freitag. She’s no stranger to entrepreneurship and and knows what it takes to build a CPG Brand. She’s a curious mind and a podcaster who loves conversations - so - let’s meet Jessi! Jessi's LinkedIn profile Say hi at jessi@startupcpg.com | |||
| 06 Sep 2022 | #60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu | 00:47:27 | |
Venture capital - a term we've all heard but maybe don't fully understand (this is a safe space to admit what we don't know and I'll be the first to say that fundraising and private equity are pretty confusing). What we do know is that many of the consumer brands we love that have had successful exits have received funding from VMG Partners - like Perfect Bar, KIND Bar, Pirates Booty, and Justin's to name a few. So we're lucky to have joining us today Wayne Wu, Managing Director at VMG Partners. If you aren't familiar with VMG, they are a private equity firm specializing in building iconic consumer brands. I'm a big fan of Wayne's podcast Unfinished Biz and reached out to ask him if he'd be willing to walk it way back for our Startup CPG community and take us through venture capital and private equity 101, and thankfully, he agreed. I learned a ton from this conversation and I hope you do as well.
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| 17 Jan 2022 | Co-Man Contract Pitfalls | 00:48:32 | |
What are the major watch-outs for a co-man contract? What should be there, and what shouldn't? What's boilerplate, and what might hurt you and the relationship in the long-run? Lauren Handel joins us to cover both the legal and the common-sense side of these agreements. Lauren is the Principal Attorney of Handel Food Law, a law firm dedicated to food, beverage, and farming businesses. Listen in as Lauren walks through the process of forming a great contract with your co-manufacturer from key contract provisions, to common red flags, to planning for amicable endings, and more. Handel Food Law is a proud sponsor of Startup CPG. Note: This presentation provides general information, not legal advice. You should consult an attorney for advice suitable for your specific needs. Unless you have entered into an engagement agreement with a specific law firm, you are not a client of that firm. Episode Links: Show Links:
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| 02 Dec 2022 | #71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery) | 01:01:25 | |
Content creation. We all know it’s more important than ever. But how do you actually create great content as a brand and measure success? To help us answer these questions, we have David Greenfeld of Dream Pops joining us today. Dream Pops is re-imagining cult classic desserts with plant based ingredients - my current favorite is the frozen cookie dough bites. At the time of recording, Dream Pops has created thousands of TikTok videos with nearly 200,000 followers and over 5 million likes, an Instagram with nearly 100,000 followers, David has 45,000 Linkedin followers on his own page and a podcast with 70 episodes, and he and his team just started getting into YouTube Shorts, by uploading about 500 videos in the last few months. Listen in as David shares about:
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