Explore every episode of The Small Business School Podcast
Dive into the complete episode list for The Small Business School Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
31 Jan 2023
Welcome to the School For Small Business
00:22:01
Welcome to the first episode of the School For Small Business Podcast! This is a place where small business owners can come to learn the keys to business on their own terms, especially if you’ve ever called yourself an accidental entrepreneur!
I’m your host Staci Millard, a CPA by trade with over 15 years of experience building my business to 7 figures.
Understanding the highs and lows of entrepreneurship, I believe it doesn’t have to be hard! I’m so excited to pour into this podcast, talk about what it really takes to be successful and bring in industry expert guests! In this first episode, we talk about:
• 2:30 - A little introduction about me and my entrepreneur experience • 4:49 - How I defined success for myself • 8:51 - 4 Major lessons I have learned on this journey of building my business
If you related to my 4 lessons in any way, send me a message on social media! My goal is to truly see small businesses succeed and help them hit their own goals, so I would absolutely love it if you shared this with another small business owner!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
07 Feb 2023
Social Media and Impact with Kristina Bartold
00:28:57
Thank you for joining us on the second episode of the School For Small Business Podcast!
Today my guest is the amazing Kristina Bartold! Kristina is the CEO of the Social Snippet, a social media agency with the focus on helping businesses build their online digital communities! She is passionate about helping people market their dreams and goals!
As small business owners, we can’t avoid social media and how to use it impactfully. So I wanted to have Kristina on the podcast so we could cover all things social strategy and how to utilize it in your business with powerful intention to find a way that works for you. You’ll want to tune in to hear all about:
• 2:25 - The “secret sauce” to Kristina’s success. • 5:22 - Where you should be investing your time and money on social media. • 10:22 - All aspects of how to approach using instagram.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
14 Feb 2023
Evolving Your Business Mindset with Kimberley Valerie
00:29:33
Welcome back to the next episode of the School For Small Business Podcast!
My guest today is Kimberley Valerie! Kimberley is an ambitious and energetic “serial entrepreneur”. She has started and sold many successful businesses, and currently operates 3 with her husband! Being in the corporate world as a social worker for over 12 years, Kimberley has taken her passion for human behavior and crisis management and combined it with the ability to see opportunities and build.
Coming from little experience and being self taught in the business world, I wanted to ask Kimberley what her major takeaways have been throughout her career thus far. So tune in to hear us cover:
• 3:37 - You don’t need a background in business or entrepreneurial family to start • 9:35 - Changing your mindset depending on the stage of your business • 18:57 - The importance of understanding your body and nervous system when making business decisions
Have you ever contributed your body’s basic need for daily security and certainty in life directly to how you run your business? Or maybe you have multiple businesses on the go as well? I would love to hear your thoughts on this episode, so shoot me a message!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
21 Feb 2023
Tactics vs. Mindset Investing in Your Business
00:20:24
Welcome back business owners and thank you for joining us on the next episode of The School For Small Business Podcast!
Have you stopped to ask yourself, what does my business really need? What do I need as a leader in my business, or where should I invest my energy?
In my 15 years of experience in working with entrepreneurs, I’ve been able to see the ins, the outs and the behind the scenes of running a business. There is so much out there in terms of what to invest in, so in this episode I thought I would break down both sides of mindset and tactic investments:
• 3:40 - Mindset investments surrounding mental, money and leadership. • 11:40 - Tactic investments and your approach in becoming an expert in certain areas. • 16:20 - Where I prefer to invest and what I would focus on.
It really is all about asking yourself the right questions, looking at your biggest challenges and taking a look at the skill sets you want to develop as a business owner!
I hope this episode was helpful and I would love to hear feedback from you! What is the best investment you have ever made in your business? Shoot me a message on social media and let me know! It would mean the world to me if you could share this episode with another small business too!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
28 Feb 2023
Taking Calculated Risks with Laura Sinclair
00:30:13
Thank you for joining us on the 5th episode of The School For Small Business Podcast!
Today, we welcome to the podcast our guest, Laura Sinclair! Laura is a business mentor, social media coach and the owner of a social media marketing agency - The LJ Social Agency. Combining her experience in the corporate marketing world and her time as a small business gym owner, Laura loves helping Moms successfully grow their small business, while living a fulfilled life!
Throughout her vast career experience from choosing to close her own business due to the pandemic and then eventually opening her current one, she believes that self knowledge is key to doing whatever you set your mind to.
In the rest of the episode we discuss: • 5:20 - Powerful decision making surrounding your business and life. • 12:25 - Taking calculated risks and a willingness to make mistakes. • 18:00 - Common “chaos” mindset within small businesses and what they could benefit from most
Understanding your own strengths, how you work and can be supported are all great factors in making positive and impactful choices for your business!
Enjoying the episodes so far? I would love to hear how these are resonating with you and your small business over in DM’s!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
07 Mar 2023
Communicating Your Brand with Matthew Allyn
00:31:08
Welcome back small business owners!
On this week’s episode of the podcast, we invite guest Matthew Allyn! With a background in engineering and a love of fitness and creative marketing, Matthew helps business owners step into their power as leaders online. He coaches others to uncover their values, what they stand for and how to turn it into clear content on social media for their ideal clients!
So that’s exactly what we discuss on today’s episode, as we start to hear about Matthew’s personal journey of how he came across this passion of personal entrepreneurial leadership and storytelling.
Tune into the rest to hear about: • 6:30 - The next steps after you pay for a brand photoshoot. • 10:28 - Keeping it simple and real when you start posting on socials. • 24:22 - The secret to effective marketing and asking the right questions.
Truly knowing yourself, your unique story, what your business brings and changing your language in how you present it to the world are all key factors in transforming your business. It is totally possible to do this well!
Get more inspiration from Matthew over on instagram @Matthew.Allyn and join his upcoming Content Club Challenge!
Is there a specific moment that sticks out to you in your business brand story? Don’t hesitate to send me a direct message because I would love to hear about it!
Also...we are adding a second episode weekly! So tune in again this Thursday for another amazing episode!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
09 Mar 2023
Life Lessons in Business and Parenting
00:20:40
Thank you for joining us on this second weekly episode of the School For Small Business Podcast!
Today I am thrilled to bring you this solo episode on 2 things that are so near to my heart; being a parent and a business owner! Over the years I have discovered 5 major lessons I want to share with you that can be applicable to both areas. I believe these can have a great impact on having a better business AND a better family life!
Tune in to hear what I’ve learned in: • 1:55 - Self care and personal awareness. • 8:25 - Communication and positive acknowledgement. • 11:35 - Adaptability, discovery and growth mindset.
While you navigate both your business and parenting, enjoy the journey! Don’t learn these lessons the hard way if you don’t have too!
Tell me what you loved about this episode and share this with another small business owner so we can see them succeed!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
14 Mar 2023
Where to Start in Online Selling with Sarah Jansel
00:30:57
Welcome back small business owners!
On this week’s episode we invite guest Sarah Jansel! Sarah is the CEO of Jansel & Co, where she and her team build, brand, and grow awesome websites on Shopify and Kajabi. Combined with having worked 20 years in business operations and as a Shopify store owner, Sarah took these passions to a new level by using that knowledge to help clients get products and services online through coaching, client services, community building and many other amazing resources!
Valuing Sarah’s ability to bring a deep understanding of business to the table, I wanted to have her on to share all that strategy and wisdom, especially when it comes to utilizing an online storefront!
So join us as we discuss: • 4:05 - 3 Places to begin when starting out with a Shopify business. • 12:19 - How to sell a product to compliment and diversify your service based business. • 22:10 - Combating a negative self-belief mindset.
If you’re transitioning from one career into a small business, don’t feel like you need to have it all together at once! The process of success takes time! I would love to hear what you took away from this episode, so definitely reach out on socials!
You can find Sarah on instagram here, and her business Jansel & Co here! As well, grab her free customer strategy guide we mentioned here!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
16 Mar 2023
Confidence and Vision with Lisa Webb
00:30:32
Thank you for joining us on this second weekly episode of the School For Small Business Podcast!
I’m excited to introduce our next guest, Lisa Webb! A CEO, author and traveler just to name a few, Lisa has spent a decade of her adult life rebuilding her community, networking, and finding sisterhood all over the world, chronicling her journey through books and blogging. Lisa’s global experiences were the driving force behind founding the Wine, Women & Well-Being organization for women to become empowered and inspired, while finding a sense of community and connection, no matter where they’re living. Lisa helps women find the clarity to step into the best version of their lives with confidence.
We get into Lisa’s career journey of accidental entrepreneurship and stepping out into her vision! Tune into the rest of the episode to hear about:
• 5:35 - How to overcome imposter syndrome in the early stages. • 10:50 - Getting out of your comfort zone in order to propel yourself forward. • 16:22 - Managing a business from afar and finding your personal rhythm.
Finding what works for you, while also learning how to take care of yourself and mindset will always be trial and error, but I hope the guidance from this episode will help make that process a little easier!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
21 Mar 2023
Roadmap to Clarity When Hiring with Jackie Serviss
00:46:52
Welcome back small business owners!
Our next guest on the podcast is Jackie Serviss! Jackie is a seasoned Human Resources Executive and Certified Executive Coach (CEC), with over a decade of assisting leaders in aligning people strategies and talent acquisition best practices to scale their organization. With a passion for driving sustainable business growth through the power of people, Jackie is focused on strategic partnerships with businesses to drive results, build teams and create sustainable impact!
There are so many simple lessons I wish I learned in the early stages of hiring and delegating, so join us as we discuss tips and common problems business owners face when expanding! Listen to the episode to hear more about:
• 12:31 - Stages and preparation to consider when you feel ready to hire your first employees.
• 23:00 - Letting go of control in your business and finding your unique gift.
• 32:00 - How to strategically and proactively plan to hire before you hit burnout.
The more you deeply understand yourself as a leader, the more you are going to be able to lead and direct a business inclusive of those that you hire!
If you’ve learned something from today's episode, we appreciate and rely on you guys to continue to pass it along to friends and tag us as we raise the level of success for small businesses, so everyone can benefit!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
23 Mar 2023
Beginning Again: What I Learned After Selling My Business
00:26:08
Thank you for joining us on this next episode of the School For Small Business Podcast!
I’m excited to bring you this solo episode where I discuss what it’s like to leave behind a successful business, to be on the other side of it and the lessons I’ve learned along the way!
The foundation of my business mindset has always been to ultimately do more and better for people, so it has certainly been a journey of self discovery! Tune in to hear more about:
• 4:10 - Grasping and evolving in the different stages of having a business. • 11:55 - The grief period of parting with that business. • 15:48 - The major lessons involving the significance of community, marketing and identity.
If you’re going through a change as a business owner, don’t be afraid to ask for help! It is possible to have an easier transition than you think. If you resonated with any part of my story, don’t hesitate to send me a message because I would love to hear any of your takeaways!
I am dedicated to partnering with the small businesses that I believe are the backbone of our communities! So share this with a friend you know would find it encouraging!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
28 Mar 2023
Stepping Into Your Business Identity With Jessica Burgio
00:32:15
Welcome back small business owners!
Today on this episode we invite Jessica Burgio to the podcast! After 22 years as a hair stylist and eventually salon owner, Jessica is passionate about building up creative small businesses, beauty professionals and accidental entrepreneurs in helping them understand what it looks like to embrace their roles and goals! An author and podcaster, Jessica loves diving into authentic stories so we can inspire each other in the middle of the hard stuff!
Finding your niche, where you shine the most and what feels the best in your business can be difficult, especially if you’ve been doing the same thing for a long time. It’s easy to only see the outcome of someone’s success online and not get the full picture when each of us are in the middle of our own story! Listen to the episode to hear more about:
• 3:30 - What worked and what didn’t; the journey of going from an employee to business owner. • 18:00 - Stepping into your authentic online personal brand. • 24:51 - Imposter syndrome and taking time to reflect on what’s important.
Remember, no one else can do what you can, and you are completely capable of getting where you want to be!
I would love to chat with you over on socials about your own unique business journey, so send me a message! And if you found this helpful, share this with a fellow small business owner so we can keep this community growing!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
30 Mar 2023
Connecting Board of Directors Concepts to Your Small Business
00:14:50
Thank you for joining us on the next episode of the School For Small Business Podcast!
In this solo episode, I’ll discuss how concepts I’ve learned from my experience with sitting on a board for an organization, agency or Fortune 500 company can be valuable to your small business! At first glance you might not think this will apply to you, but I’ve kept this episode short, sweet and to the point so you can see how it does and its great impact!
Tune in to hear about: • 4:55 - What a board typically analyzes, such as the risks, financial health and longevity of the business. • 7:33 - The benefits of having accountability and someone to report to. • 11:20 - Major takeaway overall and how to have a critical perspective on your business plan.
The organizations that have these boards might be steps ahead of your own small business, but these lessons are great to keep in mind as you grow and expand! It doesn’t eliminate the heart behind your business or community, but only leaves more room for creativity and innovation!
If you found anything from this episode useful, I would love it if you shared this with a small business friend and invite them to listen next week for more tips, tricks, strategy and mindset building!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
04 Apr 2023
Building Connections and Community Online with Inbal Claudio
00:31:34
Welcome back small business owners!
On this episode we invite guest Inbal Claudio to the podcast! Inbal is a successful entrepreneur, passionate about helping women looking to grow their business! She is the business owner of Goldwick Candles and the founder of Like Minded Collective, a free social networking platform for women entrepreneurs to build relationships, amplify their business and learn together!
She believes in connecting and teaching small business owners how to successfully promote, engage and have an online presence! So listen to this episode to hear more about:
• 6:18 - Finding what works, referral mentality and pouring into your community. • 10:40 - Navigating influencer marketing partnerships as a product based company. • 19:05 - Return on investment and market research techniques.
Trust your gut when it comes to making decisions for your business, but also be open to adapting as you figure it all out! We know connection building can be intimidating, so start now by tagging us on socials or chat with us in DMs! We would love to cheer you on and celebrate you today!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
06 Apr 2023
So You Want To Buy a Franchise
00:19:11
Thank you for joining me on the next episode of the School For Small Business Podcast!
Today we are going to be talking all about franchising. Buying a franchise, being a part of one or franchising your own business. With my 15 years of experience in accounting, I’ve been asked questions on this topic numerous times and wanted to share how my thoughts on franchising can be implemented into mindshift changes within your own business.
It is a great skill as a small business owner to be able to look at what works in one industry and then personally apply it to yours, so I encourage you to listen in while I talk about:
• 2:39 - The best questions to ask if your interested in purchasing a franchise. • 9:24 - The biggest problem with franchising: small vs established businesses. • 12:25 -Doing the math and looking at the true value or “secret sauce” when buying and selling.
Franchises can be amazing when they work the way they are supposed to and serve a purpose to create something greater beyond only benefiting the franchise seller financially.
If you liked today’s episode, tell me what you think! Have you bought a franchise or ever considered buying one? Send me a message and let me know about your experience!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
11 Apr 2023
Knowing Your Audience with Haley Dagan
00:34:45
Welcome back small business owners!
On the podcast today, we welcome guest Haley Dagan! Haley is the founder and CEO of The Written World, a copywriting and content creation agency, serving small businesses and creative services agencies across the U.S. and Canada. After losing her corporate job during the pandemic in hospitality marketing, instead of looking at other corporate marketing positions, she looked within and dove head-first into entrepreneurship. Now leading a team of 6, she brings her love of the written word to help others do what they love while getting more visible online.
Her agency focuses on strategic SEO content creation, website copywriting, and social media caption writing and management that ties business goals with audience needs in each client's unique tone of voice. So tune in to hear more about:
• 3:00 - Focusing on the niche of your business and scaling in new ways to serve others. • 12:45 - Best tips and practices if you can’t hire a copywriter right now. • 22:45 - When you can outsource, what area you should focus on first.
Reevaluating your website, looking at analytics, touch points and researching from the perspective of your audience can really help you know exactly the type of content you need to be making to build connections and sales!
What piece of information did you find most helpful from this episode? Shoot me a DM on instagram and let me know! If you did enjoy this episode, share this episode with a fellow small business owner so we can keep this community growing!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
13 Apr 2023
Empowered Community and Leadership With Anita Parker
00:33:05
Thank you for joining me on the next episode of the School For Small Business Podcast!
Our next guest on the podcast is Anita Parker! Anita is a multi-passionate entrepreneur, restaurant owner, social seller and Host of Wine, Women & Well-Being Fort Mcmurray. She believes in community empowerment, advocacy and helping others to create choice and freedom in their lives by leading with love!
Join us on this episode as we discuss:
• 9:05 - Transferring leadership development training skills from one industry to another. • 17:50 - Passion behind creating safe spaces of belonging, community and connection for women. • 26:40 - Maintaining authenticity and integrity in your small business.
Finding the value in truly pouring into your team, community and leaders can be so empowering within our businesses!
So grateful that you are taking the steps to make sure your business is here for the long run by listening to this episode! I would love to know what you took away from it and hear from you directly on socials! Let’s connect!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
18 Apr 2023
The Power in Referrals with Lex Roman
00:27:38
Welcome back small business owners!
Let’s welcome guest Lex Roman to the podcast! A former Silicon Valley growth designer turned small biz growth marketer, Lex has been crafting winning conversion strategies for major companies since 2010. She popularized the term “growth design” and built a community of over 1400 practitioners that’s still growing called Growth Designers. Now, she’s on a mission to help solopreneurs get seen and get sales without being beholden to big tech. With her company Super Easy Digital, Lex supports small business owners with one on one services and group programs.
Lex gives us an inside look on how she approaches small business development in a sustainable and enjoyable way! Join us in the rest of the episode to hear about:
• 2:33 - How to be efficient and utilize the customers, connections and relationships you already have by using the right asks. • 12:46 - Strategic marketing from the inside out vs. starting from zero on social media platforms. • 18:00 - Lex’s top advice: What you need to start and stop doing in your business!
When we start to look within the amazing resources and client base that we currently have and expand from that to increase sales, you might find you already have everything you need to grow in the way you desire!
There were so many great topics in this chat! If you found this helpful, I would love for you to share it with a fellow small business owner so we can continue to connect and support one another!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
20 Apr 2023
What I Learned From a Mastermind
00:19:26
Thank you for joining me on the next episode of the School For Small Business podcast!
After recently coming back from an incredible Mastermind and sitting in a room with a small group of amazing high level entrepreneurs, I’m going to be sharing with you the most significant highlights of things I learned and how I think it will change my business positively!
In this episode I dive into a variety of different topics and thoughtful ideas we covered, but a few areas to highlight would be:
• 2:52 - Giving yourself intentional time to dream, while also time to analyzing your goals and progress as a business owner. • 8:30 - Asking for and creating your own opportunities to be seen and recognised • 15:00 - Using the resources and content you already have available to you before creating new things.
I personally get filled by pouring into community and others, so do me a favor and send me a DM with your favourite takeaways, struggles and what you are working on in your business right now! Let’s continue to help each other!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
25 Apr 2023
Finding Your Flow with Regina Lawrence
00:33:56
Welcome back small business owners!
On the podcast today, we welcome guest Regina Lawrence! Regina is a retired lawyer turned soulful business coach, social media marketer, breathworker, sound medicine practitioner and so much more!
She owns 3 businesses and has made it her mission to empower others to learn how to tap into the success and greatness that they already possess within!
Regina created the life she thought she wanted, but found so much freedom from anxiety when she chose to step away and structure her life differently to create true room to flourish. Tune in to hear more about:
• 6:17 - How to nourish and honor yourself during a busy season in your business. • 9:16 - Understanding different task energies and discovering your unique routine. • 21:30 - Taking positive perspectives and lessons from past work experiences.
If you found anything from this episode helpful or inspiring, I would love it if you shared this with a small business friend and invite them to listen next week for more tips, tricks, strategy and business mindset building!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
27 Apr 2023
Making Both Income and Impact in Your Business
00:13:59
Thank you for joining me on the next episode of the School For Small Business podcast!
In this solo episode I am going to be sharing all about how to make an income in your business while maintaining your impact, heart and customer connections!
Sometimes as business owners we can fall into the trap of thinking we can only make money if we give up the soul of our business or we’ll only succeed financially when we stop caring about our customers! I believe this is incorrect and that you can do both! Join me as I discuss:
• 4:30 - Why you need to know the math and numbers behind your business! • 7:14 - The biggest thing owners miss after looking at numbers and what questions you should ask yourself. • 9:49 - A different perspective on looking for your return on investment when it comes to your customers.
It’s time to stop believing that looking at numbers means you are giving up the heart of your business and be intentional with how you show up!
By listening to this episode, I am so grateful that you are taking these steps to make sure your small business is here for the long run! I’d love to chat with you on socials about your own business journey and if this podcast has captivated you in any way!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
02 May 2023
Uncovering Your Magic with Helen Thacker
00:24:35
Welcome back small business owners!
On this episode we invite guest Helen Thacker to the podcast! Helen has been a solo entrepreneur for 19 years, building award-winning, six-figure businesses from scratch both inside and outside of the corporate world. Her successful career has included financial recruitment and network marketing and now she is fulfilling her passion as a sought-after Sales and Strategy Mentor to coaches and entrepreneurs across all industries.
Helen loves to inspire, encourage and uncover the unique purpose and joy within each business that we all possess! So join us to hear more about: • 6:00 - The main pillars to focus on when translating your brand to marketing and sales. • 10:00 - What’s holding you back from getting your message across. • 17:00 - Strategies to help build confidence.
At the end of the day it really is about sharing your authentic self and connecting with your clients! I love partnering with the small businesses that I believe are the backbone to our communities and I’m dedicated to helping them come alive! So share this with a friend you know would find it encouraging and valuable to their business!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
04 May 2023
Function Over Flashy When Making Investments
00:15:52
Thank you for joining me on this next episode of the School For Small Business podcast!
I’m back from a holiday trip and pumped to share with you today all about a helpful concept I’ve used when it comes to scaling my business! I think if more business owners considered this it would make growing and expanding successfully a lot smoother!
So join me as I discuss: • 5:04 - Picking function over fashion/ flashy when it comes to your next investment. • 7:30 - What a projected sense of success means vs knowing your own business model. • 10:50 - Being comfortable with self confrontation and asking good questions.
Building a business is hard work, but I am so proud of you for taking the leap and conquering your fears!
I hope this episode has given you insight into something you can apply and I would love to know in my dms, “What’s a decision you’ve made in your business objectively?” Let’s build community together!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
09 May 2023
Profitability and Pricing Responsibly with Martina Morton
00:25:34
Welcome back small business owners!
Let’s welcome guest Martina Morton to the podcast! Having spent many years in traditional accounting roles, Martina noticed that business owners needed more than just their annual filings, but guidance, education and coaching too. Now Martina is the co-founder of Grow CPA, a digital accounting firm with a mission to empower Canadian business owners with the financial knowledge and expertise they need to understand their numbers and make better business decisions!
Always thrilled to chat with a fellow CPA about the true value of numbers with small business owners! So dive in to hear more about:
• 4:40 - The tools, risks and benefits to think about before incorporating your business. • 10:30 - Why you should focus on profit over revenue. • 16:29 - How to successfully determine pricing in product and service based businesses.
Taking small steps to improve your financial literacy can lead to huge transformation overtime! Did you take away anything new from this episode? Let me know and share this podcast with a friend who needs some money confidence in their business!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
11 May 2023
Taking The Fear Out of Your Business Finances
00:13:59
Thank you for joining me on this next episode of the School For Small Business podcast!
If trying to understand or even talking about the numbers behind your business scares you, then this is the episode for you! Today I cover the 3 biggest reasons that hold people back when looking at business finances and how to take that next step!
After working with thousands of business owners, I know that sometimes what can seem like a numbers monster in the closet is actually just a mouse! So listen if you resonate with:
• 1:52 - Saying numbers is just something you “aren’t good at” but never taking the time to learn or invest. • 5:55 - If you’ve been avoidant from the start, knowing the problem is likely getting bigger. • 7:54 - Thinking you simply “don’t need to know or look at” the finance side of your business.
Knowing even a little more about your finances as a business owner is one of the biggest critical success factors and I want you to feel empowered and confident in doing so! If you’ve been blocked by one of these reasons, send me a DM and let’s talk about how to get over that fear!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
16 May 2023
Less About You, More About the Business with Danielle Stead
00:31:37
Welcome back small business owners!
Our next guest on the podcast is Danielle Stead! Danielle is an attorney and operations strategist, working with early-stage businesses to provide the legal, operational, and financial strategies, systems, and resources to grow and scale your thriving business. Using her past experience as a corporate attorney at a top international law firm, Danielle has worked with thousands of business owners across the globe to scale the business of their dreams, on their terms.
We hit so many awesome topics in this episode from how to serve your clients better and what you can gain from them, to new perspectives on where you should be really focusing your time and energy as a business owner! Tune in to hear more about:
• 3:19 - Evolving your business and client experience into something sellable. • 10:42 - What to focus on when starting from scratch in your business and using your experience. • 19:00 - Recognizing the significance of putting foundations, systems and backend work in place.
Friends with an entrepreneur who needs a fresh perspective on flourishing their small business? I would be so thrilled if you passed this episode along to them so we can grow this learning community together!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
18 May 2023
The 4 Stages of Owning A Business
00:19:15
Thank you for joining me on this next episode of the School For Small Business podcast!
I am thrilled to bring you this episode with a concept I’ve had in mind since the start of this podcast! Today we are going to be talking about the different stages of business as an owner and how to grow and move through them. If you’ve received advice that didn’t quite work for you from another successful business owner in the past, it’s likely because you are both at different stages!
Without giving too much away, here are the main points I’ll be covering:
• 3:27 - Identifying the 4 stages of business and their traits. • 12:41 - 3 things to focus on at each stage so you can get to the next level!
I hope you enjoyed this episode, were able to identify yourself and use these tips to propel you forward!
I would also love to hear: what stage of business are you at and what are you focusing on currently? Shoot me a message on socials and let’s chat! I’m delighted that you are putting in the work to grow your business and are always cheering you on!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
23 May 2023
Confidently Going All In with Jackie Dragone
00:20:46
Welcome back small business owners!
On this episode we invite guest Jackie Dragone to the podcast! Jackie has been in the business and entrepreneur space for 13 years now! Having begun her journey certified in fitness as a business manager, since then she has gone full time into entrepreneurship in the online fitness space as well as personal business coaching! She is passionate about guiding her clients to find confidence and success in their businesses!
Join us as we discuss a little about Jackie’s background and tune in to hear more about: • 6:15 - Transitioning from brick and mortar to an online business. • 10:05 - How to fully engage in your business with success. • 15:50 - Getting into a positive mindset and proper business belief.
When you stay true to your original vision and what you want to build, while allowing others to enhance it but not change it, you will stay passionate about your business!
What nugget did you take away from this episode? I would love it if you could share this with a fellow business owner or friend so we can continue to grow this community of strong and amazing small businesses!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
25 May 2023
Demolishing Financial Doubt
00:16:45
Thank you for joining me on this next episode of the School For Small Business podcast!
In this episode I wanted to share with you a few recent transformations that some of my new clients have experienced after learning more about their business numbers and how you can go about leveling up your financial knowledge in your own small business! Listen in to hear about:
• 2:00 - Different sales and finance examples you might be experiencing yourself. • 5:55 - Overcoming doubt and making better decisions confidently as a business owner. • 10:10 - The key factors in making that positive transition happen.
Educating yourself on your personal business finances can actually be a lot easier than you think when you finally take the plunge to start! You’ll be surprised at how much better and in control you’ll feel afterwards! If you need some more convincing, I would love to hear about you and your small business over DMs! Let’s chat!
I also mentioned my course Profit On Purpose, which you can find here!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
30 May 2023
Expand Your Mind, Expand Your Success With Corene Phelps
00:30:20
Welcome back small business owners!
Our next guest on the podcast is Corene Phelps! Corene is a hypnotherapist and breathwork coach, who loves combining the power of peak performance and intuition to harness untapped potential in individuals, entrepreneurs, corporations and beyond! After hitting her own burnout in her previous industry of real estate, her goal became to transform mindsets to align with a higher purpose and tap into the power of the subconscious to unlock new levels of wealth, success and freedom!
I am a big believer that work on the nervous system and subconscious beliefs absolutely played a role in changing my business for success and hope this episode inspires you to consider incorporating it too! Tune in to hear us discuss:
• 6:05 - Where to start with this kind of work before approaching real burnout. • 13:24 - The different states of your nervous system and how to shift through them. • 22:00 - Your desires vs. beliefs: why we get stuck in the same habits.
There are some amazing skills we can learn to make our business successful, but if we are not coupling that with the mindset and subconscious work that can lead to true action, it might never have the impact we are capable of making!
There was so much good stuff to digest in this episode, so thank you for listening! If you found this helpful, I would appreciate it if you took a moment to share it with a friend who would find it valuable too!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
01 Jun 2023
When Your Spouse Isn’t an Entrepreneur Like You
00:18:13
Thank you for joining me on this next episode of the School For Small Business podcast!
In this episode I’m going to be sharing a topic from a listener request, and that’s talking about what’s it’s like to have a spouse who is not entrepreneurial. How can we have a fulfilling relationship, but also have the ability to expand our business mind?
A few truths and tips I discuss are: • 2:20 - How to get through the disconnect when you are thriving on personal development. • 7:00 - The positives of not working together and seeking every role in your life to be filled. • 11:15 - Different ways you can support each other, set boundaries and good questions to reflect on.
Is there a topic you feel not enough people are talking about in the small business scope or one I haven’t discussed? Send me a DM because I would love to know and possibly cover it in a future episode! Let’s keep this conversation going!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
06 Jun 2023
Bringing Real Personality into Your Website with Izzy Waite
00:23:23
Welcome back small business owners!
Our next guest on the podcast is Izzy Waite! The owner of Izzy Waite Design, a branding and website design company, Izzy's core has always been to amplify the voices of values-based entrepreneurs and businesses, while creating positive impact through creative design. She loves people and working with her clients one on one to really make their personality shine through their website!
Tune into this episode to learn more about: • 4:30 - A different approach to the client and designer relationship experience when designing a website. • 12:00 - First steps you can do before reaching out to a designer. • 15:43 - Learning to utilize your personalized strengths within your business.
Has this made you think about launching or rebranding your own business’ website? If you found this encouraging I would appreciate it if you sent this episode to a fellow small business owner who might be in need of it too!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
08 Jun 2023
How I Shift Out of The Comparison Mindset
00:19:44
Thank you for joining me on this next episode of the School For Small Business podcast!
In this episode I’ll be talking about my experience with thoughts of comparison, imposter syndrome and most importantly, how to get out of it when it comes up! I know this is something we all struggle with, but especially small business owners when you are just trying to focus on every other area of your biz! Listen to hear about:
• 3:30 - How to reflect and challenge your beliefs when comparing yourself to others in your industry. • 6:55 - The benefits of checking in with your nervous system and state of mind when making decisions. • 13:40 - My personal favourite mindset technique in order to come back to yourself.
You have the ability to pull yourself out of imposter syndrome when you're reminded of the unique magic and ideas that you bring to the table in your business! I want to see small businesses succeed and rise! So take a second to share this episode on your favourite social media so we can make those successes a reality!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
13 Jun 2023
Setting the Tone for Entrepreneurial Community with Stephanie Cartin
00:37:40
Welcome back small business owners!
Our next guest on the podcast is Stephanie Cartin! The cofounder of many successful businesses, Stephanie walked away from her corporate career in 2012 to launch Socialfly, a leading social-first digital and influencer marketing agency based in New York City. Additionally she is also the co-founder of Entreprenista, a media and membership community that’s committed to serving women founders and leaders with the tools they need to connect and thrive! As well as Pearl Influential Capital, a platform which allows influential investors to invest in the companies they are helping build and Markid, a platform that helps parents buy and sell kids products.
Stephanie is such a inspiration as a multifaceted high-level entrepreneur that I couldn’t wait to dive into several topics, so join us as we discuss:
• 4:35 - The transition of not being in every aspect of your business and hiring senior level employees. • 14:10 - Setting the tone of contributing, giving back and connection in her Entreprenista network. • 31:40 - Biggest themes in successful founders and her best advice!
There were so many amazing tidbits of knowledge and stories from Stephanie in this episode, I would love to know what inspired you most over in my instagram DM’s! I would also appreciate it if you shared this episode with other business owners in your entrepreneur community too so we can get connected!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
15 Jun 2023
What I Learned At A Roundtable Strategy Session
00:31:11
Thank you for joining me on this next episode of the School For Small Business podcast!
In this episode I’m so inspired to share with you my recent experience at a recent Chris Harder Roundtable Strategy Session and discuss some pivotal points and thought provoking takeaways about all things being a business owner and leader. A few things I touch on:
• 4:29 - Setting the tone of how to be happy while still facing the struggles in front of you. • 9:18 - Reframing how you think about your branding vision, marketing, memberships, hiring financial professionals and more. • 18:29 - Creating the capacity for strategic implementation of what you learned after a session or event. • 23:31 - Having “big brand energy” even when you are starting out in your business.
Getting yourself in a room with high level thinkers and people who are where you want to be, who also hold solutions, can lead to amazing transformation!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
20 Jun 2023
Success After Starting Over with Chris Harder
00:43:05
Welcome back small business owners!
Our next guest on the podcast is one of my favourite business mentors, Chris Harder. As a successful entrepreneur, investor, philanthropist and host of The Chris Harder Show podcast, in 2020 Chris and his wife Lori launched the Fast Foundations Mastermind, a program educating entrepreneurs on how to grow their business in its early stages, as well as multiple other amazing courses and coaching resources. Chris is committed to teaching ambitious people the strategies needed to discover their own limitless financial potential, so they can create meaningful wealth to share with the people and causes that matter most to them.
It was a pleasure to have Chris on the podcast to talk about his many wise experiences and lessons in the business world, so dive in with us as we discuss:
• 1:35 - How mastering the basics of sales and leadership can get you anywhere in your business. • 9:00 - The positive of starting over at the bottom and choosing where to invest yourself in. • 23:17 - Hiring mistakes and how to give value and structure to your employees. • 32:30 - The magic of roundtable strategy sessions and the 4 must-haves of what Chris looks for in a business before investing.
So many great, powerful points in this episode, I would love to know what jumped out at you most over in my instagram DM’s!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
22 Jun 2023
The Best Investments We've Made with Kristina Bartold and Maria Tassi
00:39:13
Thank you for joining me on this next episode of the School For Small Business podcast!
So excited to share this joint episode with my friends over at the Build Your Digital Community Podcast hosted by Kristina Bartold and a guest appearance from her business partner Maria Tassi! Kristina has been on the podcast before, and along with Maria they are the business owners of the Social Snippet, a social media agency with the focus on helping businesses build their online digital communities!
Today we are talking about all the best investments each of us has made in our businesses, what has been helpful to us and what you can think about before making your own. Listen in to hear more about:
• 4:14 - Minor investments and implementations that have made the biggest impact. • 9:30 - What you can learn about yourself and your business from investment regrets. • 15:40 - The different reasons and knowing why you're investing in the first place.
There are a wide variety of investments that can change the way you do business, whether it be an online course, a subscription community group, masterminds and more, but only you can decide what you really need and if it's the right fit for you at this time.
If you listen to this episode, share it and tag us because we want to know! What’s the best investment you’ve made or are thinking about making for your business?
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
27 Jun 2023
Slowing Down To Find Yourself with Jessica Mowforth
00:28:04
Welcome back small business owners!
Our next guest on the podcast is Jessica Mowforth! Jessica is a femininity and relationship coach who is focused on helping women live within their natural rhythm that have got caught up in hustle culture and who crave connection to their soft feminine energy, while still going after their desires and dreams!
In the episode, we get real with comforting difficult emotions, discovering yourself and more! We all know that when you truly become in-tune with your inner self, it cannot only change how you show up and react in your business, but your entire life! Tune in to hear more about:
• 6:26 - Understanding your unique and personal blueprint. • 9:15 - Self shaming vs curiosity: where to start with self alignment. • 17:20 - Exploring and embracing healthy anger and discomfort.
A lot of deep, but amazing things to unpack in this episode! If you found this episode inspiring, I would love it if you could share this with a fellow entrepreneur friend so we can continue to grow this powerful small business community together!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
29 Jun 2023
How to Objectively Make Big Decisions
00:13:07
Thank you for joining me on this next episode of the School For Small Business podcast!
I have been making some big changes in my life and business recently, and in this solo episode I thought it would be valuable to share with you how I think and work through this process when it comes to making hard decisions!
Whether you’re looking at a specific area of your business, or are considering giving up a weighty credential like myself, tune in to hear more about:
• 1:20 - Coming to the decision to return a lengthy and costly CPA designation. • 2:55 - Objective and strategic questions to consider when faced with “what if” or “just in case!” • 8:30 - How to overcome doubt once the decision is made.
These decisions won’t be easy, but they should empower you to move forward and I hope this episode gave you some new insight! Have you given up something big recently or are considering it? Shoot me an email or DM about it and let’s chat!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
04 Jul 2023
The Right and Wrong Way to Delegate with Ashley Carlson
00:29:13
Thank you for joining me on this next episode of the School For Small Business podcast! Today let’s welcome Ashley Carlson! She’s here to help us get the clarity we need to transform our business, save ourselves from burn out and maximize our hours.
Ashley runs a VA Agency called Elevate where she uses her experience in the travel industry, corporate sales and as a 3rd generation entrepreneur to save business owners from burn out. With the ability to look through both lenses, Ashley knows what business owners are looking for in operational support and how both parties can be set up for success. Being a business owner can be stressful and delegating can feel scary, but Ashley has built a company that successfully solves that problem! In under two years, Elevate has become one of the most highly sought-after Operations Support teams, having provided support to over 50 clients & their businesses.
We started our businesses because we have tactical skills to contribute in our industry, but let’s take a timeout today to get business development help. We need to think of our business like a business owner..
Topics we discuss:
7:47 - Where did this idea come from that you can do it all? Leaders in big businesses don’t do it all. In fact those who delegate, make it further and start seeing profit faster.
12:55 - Delegate the tasks that don’t need to be done by you. This allows you to spend more time on the things that bring in money, like networking events and client calls. Make space for financial growth for your business. We love to think about delegation in terms of the return on your investment. What is the best use of your time?
18:38 - Marketing is nothing more than sharing how you can help. Thinking about it this way takes the pressure off of sales. We just want to help.
20:09 - Delegation doesn’t just take tasks off your plate, it takes them off your mind. But, in order for this to really work, you need to completely pass ownership off to someone else.
Thanks for listening! Is there a topic you feel not enough people are talking about in the small business scope or one I haven’t discussed? Send me a DM at @staci.millard because I would love to know and possibly cover it in a future episode! Let’s keep this conversation going!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
06 Jul 2023
Pricing Your Services and Knowing Your Value
00:15:38
Today I’m teaching you how to determine your pricing model in your business. Whether you’re a service provider or you sell products you can use the formulas I give you in this episode to calculate what your hourly rate would need to be to make sure your time and hard work are energetically returned to you.
First of all, I encourage you to not work more than 40 hours per week, unless it’s truly temporary.
Next, we want to identify the yearly salary you want to pay yourself. Then, we factor in the two types of ways you work in your business. The work you do is highly specialized. Some of your time is spent on client work; and some is spent on administrative work. I always look at market comparisons and help my clients design a pricing model that compensates them for the value they’re providing their clients. We don’t announce their hourly rate, but we use it to price their packages.
1:49 - Why it’s important energetically to make sure you’re charging enough for how hard you’re working.
3:04 - My formula to determine what your hourly rate should be
6:42 - We go one step further, looking at the market to see what other service providers are charging.
10:46 - Don’t make this same mistake with a pricing model where you’re offering a service that detracts from your focus and doesn’t benefit the client as much as it’s costing them and you.
Thanks for listening! Is there a topic you feel not enough people are talking about in the small business scope or one I haven’t discussed? Send me a DM because I would love to know and possibly cover it in a future episode! Let’s keep this conversation going!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
07 Jul 2023
Feel Good in Your Body so You Can Crush it in Your Business with Bridgitte Mallinson
00:42:44
Today we are speaking to the woman who is ready to invest in her own health so she can feel great and so that her business can really take off! Is that you?
Meet registered dietician and thriving online entrepreneur, Bridgitte Mallinson!
Your are at the intersection of your health and your wealth. If you don’t feel good in your body you can’t crush it in your business. Does it feel like the right time to invest in your foundation and in your health? We hope this conversation inspires you today to make little micro-adjustments in your business and in your health care. Get a health or functional medicine mentor, take Bridgitte’s quiz, nourish yourself with supplements and start feeling better!
Topics we cover:
4:55 - High achieving women struggle with their health and getting answers to their questions. This is why Bridgitte has committed her purpose and passion to helping women on their health journeys.
7:02 - Bridgitte’s free health assessment quiz.
25:44 - Moving from a service-based business to product-based business.
29:20 - Getting funding and collaborating with investors in your small business. Bridgette’s tip: work with investors who trust your gut.
15:53 - Fine-tuning your marketing voice your business means your not for everybody. Listen in to find out why Bridgitte focuses her marketing on women, even though her product works for men too.
Thanks for turning in to learn how to have an advantage in your business, access your intuition and scale your business, all thanks to a healthy body!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
13 Jul 2023
“Paying Your Dues” Doesn’t Have to Last Forever
00:19:50
Does Your Business Have Legs?
I know that on the good days you feel so fulfilled that you swear you’d do this work for free. You’re having fun, you’re serving, and you feel appreciated! But, how do you feel on the hard days? On the hard days do you feel like throwing in the towel?
I want to talk to you about the financial aspects of being a founder. We know going in that as a small business owner we need to “pay our dues.” In fact, we might not be paying ourselves very much at all while the business is starting out, but we need a strategy for moving info profitability.
Topics we cover:
4:18 - It can be discouraging to endure the hard days in our business when we don’t even feel like we are paying ourselves enough.
7:21 - There’s a problem when founders’ main marketing success comes from word of mouth, but they are spending most of their allocated marketing time selling on social media. We need to make sure our hours are spent on tasks that add value.
8:58 - Let’s run through this paying exercise with a product-based business.
14:43 - What does the business need to make each month to sustain itself?
It’s important you understand how valuable your duties are in your business and that you pay yourself accordingly so that we can feel an equal energy exchange. It’s the only way to really make it through the ups and downs of business.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
18 Jul 2023
Prioritizing Your Health Over Your Business with Sheley Brien
00:29:35
We are so excited to be joined by the multi-talented Sheley Brien.
Sheley Brien is a powerhouse entrepreneur, wellness expert, and devoted wife and mother of two. With 18+ years of experience in the medical industry and a successful climb up the corporate ladder, she's now a construction business owner and media mogul.
As the host of the Business of Being Healthy podcast, Sheley shares personal experiences and those of her guests to help others accelerate their career and health while saving time, money, and heartache. Her entrepreneurial spirit kicked off with a side hustle in 2012, which has since morphed into a thriving media company that reached over 3.2 million in 2022. Sheley's expertise and experience make her the ultimate authority on mindset, career acceleration, and health.
With the busyness of running a small business on top of all of our other responsibilities, our health can often be an afterthought. This should not be the case. When we utilize our nutrition and exercise, we can improve our energy and overall well being. These small improvements will reflect in our business and not only will we feel better, but our businesses will run smoother.
Topics we cover:
2:35 - Sheley shares her beliefs about the importance of health and taking care of ourselves.
7:32 - There are three main starting blocks to improving your health. These are acknowledging that you are worth the time to invest in your health, starting small, and eating.
18:24 - It’s important to know when to step away from a business and to do what you want to do, even if it means taking a pay cut. You should not need to negotiate your core values.
23:59 - What is it like to work with your spouse and how can you make it work?
Watching our health and making sure that our core values are met in our work are very important. Quite a few health problems that we may encounter in the future are preventable, but we need to be keeping an active watch on our bodies to insure that we are the healthiest that we can be. You will be happier and more productive when you put your health first in your life.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
20 Jul 2023
Showing up as an Authority
00:13:31
Reflecting on your business during the slower times in your life and really using that in-between space is very important in allowing your business to run as smoothly as possible. Recently while doing some of my own reflection, I thought about how I have been sharing my journey with all of you over the last year and a half.
The process of growing a small business requires a lot of learning from the people and experiences around you, and this is the part of my business that I shared the most. During my growth, I would point out role models I had around me. While it’s important to share this part of the journey, I was ultimately diverting people away from my knowledge and advice and pointing them at my role models to learn from instead. Even as a growing business, I still had good advice and knowledge to share, but I needed to change my approach and show up as an authority.
Topics I cover:
1:46 - Using your slower time to allow ideas and reflections to come to you will greatly improve your business.
2:31 - I have been sharing my journey over the last year and a half.
8:07 - In the way that I was presenting my journey, I made a mistake. I forgot to show up as the authority.
9:40 - How are you showing up as an authority?
While it’s easier to share your journey as a learner, we need to present ourselves as authorities. You have the skill set and knowledge required, so there is no need for imposter syndrome or self doubt. Show up and be the leader that you are!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
25 Jul 2023
Healing Your Relationship with Money with Niki Ferguson
00:21:31
In the world we live in, money has always been a point of interest and greatly impacts all of our lives. We grow up surrounded by money and the way we interact with it continues to affect us as we grow into adults. This can cause money to be an uncomfortable topic for many even we fear.
To combat this fear around money, Niki Ferguson joins us today to discuss money and our relationship with it. Niki is a Money Mentor, Breathwork Facilitator, and host of the Wildly Worthy podcast from East Tennessee. Using money management, mindset, and somatic practices, she teaches you how to reach your money goals with a regulated nervous system so you can live your vision board life.
Topics we cover:
2:22 - One of the beginning steps to healing your relationship with money is getting acquainted with your money. It’s important to expose yourself to your money and not be afraid to look at it. With the proper amount of work, money may actually become something enjoyable!
5:42 - Why is nervous system regulation important when it comes to money?
14:02 - The impacts that money problems as a child have on you as an adult.
16:19 - Sharing tools in breath work that you can use to help improve your situation with money.
Getting over the fear of money can be a very hard and daunting task, but it is not impossible. As you are healing your past trauma, make sure that you are giving yourself the grace and compassion that you would give to another person in this situation.
Niki’s Links:
Money Mindset Archetype Quiz with a guide at the end for your specific type: thewildlyworthy.com
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
27 Jul 2023
I Learned These 6 Lessons the Hard Way. Take My Advice!
00:23:33
After losing myself and my presence when starting my new business, I took some time to surround myself with other entrepreneurs and people involved in business. Being in these rooms again and sharing my ideas brought back my confidence and authority that I had once lost. Helping others in their business and sharing my knowledge really allowed me to gain the presence that I once had.
Because of this love of helping and guiding people along in their businesses, today I will be sharing some of the biggest pieces of advice that came up in these conversations. This advice will hep you grow and strengthen your business in a very doable way.
Topics I cover:
3:05 - Every single person struggles or has a struggle, but the decided factor is whether or not you are defeated by the struggle.
4:32 - It’s important to talk to people and learn from people in person.
8:07 - You need to understand marketing and what will work best for your business.
15:17 - Understanding your business’ financials is very important.
17:30 - Don’t be scared to ask for the sale.
19:31 - Really understand what your capacity is and don’t take on too much.
The advice that I’m sharing today is the same advice I give to other entrepreneurs, clients, and anyone working in business. Take advantage of this advice and let us know what your big take-aways were on social media.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
01 Aug 2023
“Well I’m Supposed to Do it This Way” with Becky Mollenkamp
00:26:44
When we are building successful businesses, there are many times when we are just going, going, going. It often feels like it is all on us to achieve our goals and keep the business financially viable. We find ourselves surrounded by what we supposedly should do and our imaginary what-ifs instead of finding the system that works for us.
Here’s the secret, running your business does not need to be done by you alone. In today’s episode we are joined by Becky Mollenkamp, an accountability coach, who is here to share with us how to run a business that prioritizes you and your team over profit. We will discuss how to find your worth outside of your system to not only be a better you, but run a better business!
Topics we cover:
2:39 - It’s important to speak to what the clients think their problem is rather than what you know the solution to the problem is. Clients have set goals in their heads that they think will solve everything, but when they achieve the goal things are not better. That’s where Becky comes in to help.
6:03 - Don’t let your values get lost in the weeds, because they aren’t directly tied to revenue. Be really clear about what actually matters to you.
12:36 - It can be hard to deal with the emotions of your business not needing you anymore. Delegating is often challenging, especially for women, so when you start your business with just you, it can be hard to step back.
17:16 - You should have a commitment to people over profits and prioritizing yourself over profit as well. This mindset leads to the most successful clients.
20:16 - When stepping away from your business, you’ll need to delegate the work out to your team. This division of work should improve everyone’s life and not put too much work on anyone.
Figuring out what works for you and your team is not a one size fits all situation. Not every tool will work for every person or business so it’s important to find what works for you. Let’s figure you out so you can show up as the best version of yourself!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
03 Aug 2023
The 2 Types of Burnout and How to Bring Joy Back Into Your Business
00:21:07
In our society, there is a view of how quickly you should grow your business and hit certain milestones in order to be deemed a success. Many of us feel if we work hard enough we can achieve this, but this pervasive hustle culture actually just puts us into survival mode where we are unable to flourish. When in survival mode, many of us feel burnt out.
In my years of running my business I’ve felt two types of burnout. I’ve felt the traditional type where I had simply put in too many hours, but I also felt myself losing enthusiasm for the business. I was eventually able to switch my mindset and implement tools to help prevent burnout to bring back my joy in working!
Topics I cover:
1:37 - The most common type of burn out is just simply putting in too many hours.
5:03 - When working with and hiring our teams, it’s important to have perspective. We often expect to hand off work very quickly, but it will take time for our teams to integrate into this new environment and work.
7:32 - One of the best changes I made for my business was switching out of a hustle culture by myself and building a team where everyone has responsibilities.
12:53 - You need to have non-negotiable time off. When you work too hard, you enter survival mode and constantly feel the need to be productive in the business. This is not healthy!
14:45 - The second type of burnout is when you start losing enthusiasm for the business, because you are no longer aligned with the work you are doing.
While delegating your work is not something that you can always do, you can always find joy in your business. Finding that joy in your work is the most important thing you can do. When you are doing what you love, then it makes doing the stuff you don’t love tolerable. Running a business is only possible when you are doing what you love.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
10 Aug 2023
These 2 Surprising Things Are All You Need to Know to Run Your Business
00:14:28
We are back in the closet with another solo episode today! I was so struck with inspiration that I just knew I needed to let you all in on this tip. There are only two things that you need to know how to do in business, and they aren’t what you think they are.
These two things are necessary for you to run your business properly, so what are they? The first one is being able to bring in money. The second one is being able to keep the money. Each of these concepts play a big part in keeping your business afloat and thriving.
Topics I cover:
1:27 - We think that because we do our skill well, then we are guaranteed to run our business well. This is a myth. There are two conditions that actually lead to a successful business.
4:35 - You knowing your industry does not define your business, it might differentiate us, but it will not drive a successful business. Using marketing and successful business strategies is what will lead to success.
7:23 - Understanding strategically how to keep money in the business is very important.
8:46 - In marketing, the focus is much more on different tactics and less on key elements that are necessary for your business to be marketed. We do not always understand what our marketing plan is.
9:57 - We need to spend more time defining what our brand is about and really understanding where our customers are.
These two things are absolutely necessary to running and sustaining a successful business. Go to my website to download my free resource that helps you understand how to run your business and if you’re still unsure, reach out to a business expert. Having a clear business strategy is important for us to have and to keep top of mind to avoid getting distracted in a world full of distractions.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
15 Aug 2023
Moms on a Mission with Amy Traugh
00:24:54
Running a business as a mom can be a very challenging task. There are many ups and downs throughout the process and sometimes it is just too much. Despite all of the challenges that come with being a mom and running a business, it is not an impossible task.
Today we are joined by Amy Traugh. Amy is the CEO of Moms on a Mission where her main goal is to change the narrative around moms and business. She believes that you do not have to pick one over the other and that these two jobs can coexist. Amy shares with us how to successfully plan days that are efficient for both tasks and how to make it as easy as possible.
Topics we cover:
5:22 - All sorts of moms come to work with Amy. Some of them are already working and overwhelmed, and others want to start their business. However, as a mom running a business, you need to understand and respect the season of motherhood that you are in.
7:20 - Mindset is 100% the key. If you don’t have self-awareness then you are going to hold yourself back.
9:00 - You need to have an individualized daily strategy that works for your season of life. Having a plan of what you want your day to look like will help it become a reality.
12:56 - It’s important to give yourself freedom and flexibility when planning out your day. There are going to be a lot of ups and downs, but that’s just part of life.
15:31 - You need to learn how to detach from the outcome and use the outcome and numbers as a tool to improve your business.
19:06 - When developing your family plan, you need to start by having a core mission and looking at what is at the top of your priorities. Also don’t be afraid to give roles and responsibilities to all the members of your family so that you can work together.
You’re never going to find the time; you have to make the time. This also includes time for fun, which is just as important as any other time. Life is meant to be lived, and being a business owner gives us that control. You can build your business around your life and have what you are dreaming of.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
08 Aug 2023
Celebrating 50 Episodes with Powerful Highlights!
00:28:57
I'm so excited to bring you this episode today. I want to sincerely thank you for joining me for my first 49 amazing episodes. My goal with this podcast has been to lead you on a journey to help your business grow. I want to give you the support, tools and community to expand your impact on this world!
Hit play to hear some of my favorite highlights of conversations with amazing business leaders!
5:05 - What is the Secret Sauce to Small Business Growth?
9:40 - How even introverts can make the most of masterminds.
16:58 - Where people go wrong as business leaders.
18:00 - Everything needs to come back to the customer.
22:46 - Where did this idea come from that we should be able to do it all?
27:28 - Success comes from little wins, daily and consistent effort.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
17 Aug 2023
My Favorite Books in Business Part 1
00:16:12
One of the tools I used to help build my business was reading books. Books changed how I did business and I implemented so many of the lessons I learned from them. So today, I’m going to share with you a few of my favorites to help you grow your business as well!
The books I will be sharing with you today are books that affected my overarching idea of how business worked for me and changed how I did things. These are books that defined my work structure to make it what it is now. They’ll help you improve your business skills and have a clear business plan.
Books I cover:
2:13 - These three books really help you get clear on what your business looks like, where you’re going and what your goals are. These books are: The One Thing by Gary Keller, The 12 Week Year by Brian P. Moran and Michael Lennington, and The Vivid Vision by Cameron Herold.
5:35 - If you want to know how to build a business or what the thing to do next is, then there are two books for you to read: Making Money is Killing Your Business by Chuck Blakeman, and Buy Back Your Time by Dan Martell.
9:29 - If you are in early business or you feel like your skills are rusty, you should read Business Made Simple by Donald Miller.
11:01 - The two most important parts of business are how to bring in the money and how to keep the money. The one book that changed how I did this is Copywriting Secrets by Jim Edwards.
These 7 books are great reads and will improve how you do business. They will help you get clear on what your business is, what your next steps should be, and how to understand your target client. Happy reading!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
22 Aug 2023
The 4 Pillars of Wellness with Zach Fagerberg
00:24:02
We are so excited to welcome Zach Fagerberg on the podcast today! Zach is a wellness coach and mindset mentor who is here to share with us all about wellness. After growing up with a “my body is my hobby” mindset, Zach was able to flip a switch and focus on more well rounded health.
While we tend to just think of nutrients and exercise as the main parts of our physical wellness, there are other areas with the same amount of impact. This thought led Zach to discovering the 4 Pillars of Wellness. These 4 pillars are: physical activity, nutrients, rest, and mindset. Each of these areas are equally important in our overall health and wellbeing.
Topics we cover:
6:07 - The 4 Pillars of Wellness and how to set yourself up for longevity in wellness.
13:25 - While nutrients and physical activity are the most popular pillars, they are not the only necessary ones.
18:28 - Wellness becomes powerful when you have the confidence that comes from working on yourself first.
19:54 - Zach gives amazing pep talks, so he shares with us a quick preview of a Zach pep talk!
It’s important to remember that wellness is a process not an end goal. We will be working on our wellness forever so we shouldn’t make it a short term game. If you play the game infinitely then you’ll win.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
24 Aug 2023
My Favorite Books in Business, Part 2
00:14:26
We are back today for part two to our last solo episode where we talked about my favorite books in business. These books are extremely helpful in building a successful business where we also feel great about what we are doing. By the end of this podcast, you’ll have twelve amazing books to read and implement!
Last time, we talked about the two main keys of having a successful business. Today we’ll be looking into books about the numbers in our business and leadership. Each of these books are a great read and have plenty of good tips and tricks to use in your business.
Books we cover:
1:19 - My two favorite books on the numbers in your business are: Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree and Profit First by Mike Michalowicz.
6:58 - The three books that changed how I do leadership are: The New One Minute Manager by Ken Blanchard and Spencer Johnson, Great Mondays by Josh Levine, and The Coaching Habit by Michael Bungay Stanier.
If you read and implement each of these 12 books from both episodes, then you could go into next year as a whole new business. You could be making tons of money, have a team that supports you, and feel confident and in control while running your business. As you read and implement, just know that I’m cheering you on!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
29 Aug 2023
Our Projections Are Our Perceptions with Amanda Walker
00:23:18
When running a business, one of the best things that you can do is get a coach. It doesn’t matter how long you’ve been running your business or how well off you might be, it’s always helpful to have someone to guide you in your business journey. If we want to achieve our highest amount of success, a coach is the right person to get us there.
As a high performance coach, Amanda Walker is the perfect person to bring the magic out in coaching. Amanda works to help people increase both their income and their impact. Today, she shares with us how to realize where we are at and how we can grow our businesses from there.
Topics we cover:
3:50 - We need to believe that success is one hundred percent possible for the people that we serve. This allows the magic to come out when coaching.
8:47 - There are more types of people who guide others than just business coaches.
14:18 - One of the general themes that emerges when starting to coach people is a lack of self awareness. Self awareness is all about looking into a person’s thoughts and perceptions.
18:59 - One of the biggest sabotages of coaching is the gap between expectations of what the journey looks like versus the reality of it.
Our business journeys are not going to be exactly how we expect them to be, so we shouldn’t focus on expectations. Be aware of where you are and look at your data to find where your business should grow. You’re on the right track, just stay on course!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
31 Aug 2023
Intentionally and Authentically Growing with Scott and Nancy Aaron
00:42:43
We’ve all been told that we need to market ourselves and have a strong brand to build our business. Many of us are working long hours and marketing on every social media platform thinking that this is the key to success. While these practices may lead to some results, there are better ways to grow, scale, implement, delegate and work smarter in your business.
To teach us about these smarter business practices, we welcome Scott and Nancy Aaron to the podcast! Scott is a business coach, author, speaker and podcaster, who focuses on using LinkedIn and other social media strategies to build your business. Nancy is the founder of BYOB Social Media Agency (Build Your Online Brand) and helps entrepreneurs conquer social media while being their authentic self. Together they share with us tips on how to intentionally and authentically grow your business.
Topics we cover:
11:11 - Resiliency is the most important part to growing a business. There are ebbs and flows, but the constant learning will help strengthen your business.
18:39 - One of the reasons people are working harder, not smarter, is that they are not focusing on one main thing.
28:47 - LinkedIn is very important in business and using it is a great way to connect and network.
38:09 - Being able to find your voice through your personal brand and making an impact.
It’s important to remember that everyone starts from somewhere. Sometimes that’s even zero, so don’t be afraid to move into LinkedIn. If you are intentional with your posting and being authentically you, then your business will grow.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
12 Sep 2023
The Period Whisperer with Bria Gadd
00:28:22
As a health coach who specializes in female hormones, Bria Gadd helps educate and relieve women from symptoms that come from the menstrual cycle. She helps women understand what is really going on, busts old myths about how to have a healthy, thriving body and helps them shift into the most productive, inspired, healthy versions of themselves.
Bria shares with us not only how to live with these symptoms, but also how to run your business while living with the symptoms that come from the menstrual cycle, specifically in perimenopause. Many women run their business just enduring these pains, but learning about how our cycles and phases work allows us to have more energy and accomplish exceptional feats.
Topics we cover:
4:36 - How your cycle and energy use can lead to issues like brain fog.
10:00 - There are things that you can do to maximize your energy for daily tasks, as well as situations where you don’t have complete control.
16:02 - The four phases of our cycle (follicular, ovulatory, luteal, and menstrual) and how we can use them to our advantage in our lives and in our businesses.
23:52 - If you're trying to do exceptional things, you need to make sure that each of the pillars of your health are being met.
Having hormonal shifts are very real and things will change. Our bodies do not operate the same as men’s, so choosing to do their same methods consistently will not help us. We need to educate ourselves about our bodies so that we can find the schedule that works best for us. If we can understand our hormone rhythm and nail those foundations, then you will never waste time being consumed by your health.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
19 Sep 2023
Enjoying the Entire Journey with Chocolatier, Tina Codinah
00:25:13
We are so excited to have Tina Codinah with us on the podcast today! Tina is the founder of Codinha Chocolate, an award-winning chocolatier, host of the “I Heart Chocolate” podcast, and mentor to chocolatiers worldwide. She understands the importance of listening to her inner voice, taking risks, and working hard to pursue her true happiness.
One of the biggest things that made Tina successful was her ability to treat her business like a business. She discusses how learning business completely changed the game and allowed her business to become successful. Tina shares with us tips on the most important aspects of running a business as well as finding a way to enjoy the entire journey.
Topics we cover:
4:27 - Building your business step by step helps lessen the stress and allows you to enjoy the entire journey.
7:30 - It’s not just a matter of being presented with different opportunities, it’s a matter of deciding what you want your business to look like.
15:24 - You need to know your numbers, as well as knowing who your audience is and how to engage them.
Running your business is going to be a heck of a journey, and you’re most likely not going to be able to do it alone. There’s no pride in saying that you accomplished it by yourself and it will likely only lead to burn out. You can do this, but you need to find the right people to help you out.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
07 Sep 2023
Strategically Leading Your Business Through War Time
00:14:02
After visiting clients the other day and sitting in on some of their meetings, I noticed a lot of the problems they were facing were problems that also applied to other businesses. Even though each of our businesses are unique, our problems tend to arise from the same necessities in business. Due to these similarities, I decided to compile a list of suggestions to share with you of how to fix a few of these issues.
Running a business can be tough and there are a lot of difficult decisions that you have to make. Yes I see you and yes it’s hard, but I want to challenge you to take this advice to improve your business. These potent pieces of business advice will help you care for your people, your foundations, and your customers to strategically grow your business.
Topics I cover:
1:29 - It doesn’t matter what size your business is, we all face similar issues. Our foundation never changes; there are just bigger problems as your business grows.
4:52 - There are different things that you do, leadership wise, when the business is in war time versus peace time.
9:12 - You need to be strategic about your business growth.
Invest in leadership, invest in relationships with customers, and know your finances, so that whatever your goal is, you are a lot more sure that you’re going to hit it than just hoping that you get there. You have what it takes to lead your business in the right direction. Reach out to me on social media if anything stuck out to you. I’d love to hear all your great thoughts!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
05 Sep 2023
“How Can I Make it Easier for My Team?” with Lia Garvin
00:27:41
As entrepreneurs, we have so many great skills that are necessary to building and running our businesses. We tend to excel at coming up with a vision for the company as well as wanting to do as much as we can in our businesses. To support us in accomplishing our visions, we need a strong team behind us to properly run our business.
When wanting to build your team, Lia Garvin is the right person to help you! Lia is a Team Operations consultant with a decade of experience driving team operations in big tech (Google, Microsoft, and Apple); bestselling author of Unstuck, TEDx speaker, and podcast host. Lia helps in building a high performing team which leads to better business results overall.
Topics we cover:
3:49 - A lot of business owners are visionaries and they have a big picture in mind, however, they need to know how to communicate it to their teams.
8:45 - When it comes to hiring or building up people in your business, you need to know what roles you have and how those roles align with the company's priorities.
13:54 - What Lia’s Ops Playbook looks like and how it is integrated into businesses.
21:26 - As an entrepreneur you need to have a strong handle on how your time is being spent.
You don’t have to "do" your business alone. Running a small business is hard and you will always have to do more with less. You need to make it easier and faster to get work done. Having a strong team behind you is the most important step in making running your business easier.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
14 Sep 2023
Planning! A HUGE Impact on Your Business with Carlyn Bushman
00:33:11
With it now being September, we are beginning to approach the holiday season. This is a big season for our businesses and there are a lot of things that we need to start preparing. Now is the perfect time to get ahead of the chaos. As this season approaches, we shouldn’t be caught by surprise, we should be ready for it.
Today we are joined by planning expert Carlyn Bushman! Carlyn is an entrepreneur expert in strategy and execution who specializes in women-owned small-to-medium-sized enterprises. She is going to share with us a few of her exercises and insights so that we will be prepared for this upcoming holiday season.
Topics we cover:
3:35 - You need to go narrow and deep with the audience that you serve. You need to show up and be authentic in your community.
9:37 - Getting grounded in your business is the first step in creating a plan.
14:06 - Dealing with the fear surrounding money can make it hard to plan for your business. A good tip to help you with this is to actually listen to your customers and what they are buying.
18:13 - If you are struggling with time scarcity, then you need to show up as yourself and be okay with saying “no” to things.
It’s important that you take some time in your calendar to plan. It will change everything for you. All of the work ahead of you isn’t just going to get done, so you need to be honest with yourself and plan it out. It’s never too late to plan ahead!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
26 Sep 2023
Sustainably and Beautifully-Designed Merchandise with Amanda Hofman
00:26:01
We all know that we need to be marketing our businesses, and a part of marketing that we may be overlooking is our brand merchandise. Be careful though because brands that hand out pens, pencils and other junk items that just pile up without any meaningful use are not really representing themselves as desirable.
Amanda Hofman is here to help us understand the importance of and how to have meaningful merchandise. Amanda is the Co-Founder and CEO of Go To Market, a branded merchandise studio that focuses on sustainable, beautiful design and custom print-on-demand swag shops for companies of all sizes. Amanda focuses on sustainability and beautiful design in all her work, to ensure that your brand is getting the best merch out there!
Topics we cover:
2:58 - It’s so much better to give high quality gifts to a few people than to give something like pencils to everyone. You’re just giving a bad feeling and it costs your business money.
6:40 - The benefits of using print-on-demand in your merchandising
8:18 - The process of finding what is unique about the brand and using it to make merchandise, as well as how to sell it
13:06 - When sponsoring an event use this two-prong strategy. First, have your staff wearing your goods and then give potential customers a gift card to your shop.
17:02 - Other good examples of effective and creative ideas for merchandising
If you are giving someone something they don’t want then you’re actually giving them a burden. Gift cards are the perfect solution for this. It allows them to have what they want, or opt out of it without costing you anything. My DMs are open for any questions about how to use branded merchandise in your business.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
03 Oct 2023
Asking the Right Questions with Suzy Crawford
00:29:26
Marketing is a necessary part in every brand or business. From the biggest movies to your small business, marketing is an important strategy for growing recognition and profit. Even though each of these brands and companies differ, marketing strategies are the same for everything. What we need to learn as business owners is what tactics we can use to successfully market our business.
Suzy Crawford is a marketer through and through who has been in the marketing industry for 15 years. She spent 7 years at Google where she led marketing and ads teams and worked with the largest movie studios and TV networks to help them launch and market their programs. Suzy now owns her marketing agency where she runs ads and creates marketing strategies for businesses. While she works with marketing on big businesses, small businesses can use these tricks too.
Topics we cover:
4:41 - Marketing at its foundation is universal..
9:52 - We need to be asking the right questions in marketing. While there are basic strategies, the tactics we use need to be unique for our brand.
14:07 - What ultimately matters is not what your business wants, but rather what your target audience wants.
22:18 - Some specific marketing advice for small businesses is to not shy away from ads, but to be careful of who you hire for ads.
As a small business owner, you need a strategy behind your marketing. A business needs to be marketed so that it can get eyes on it and get buyers. Ask the right questions and have a strategy behind your business, and you will see the growth!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
25 Aug 2023
Discussing The Business Breakthrough: A Collaborative Workshop with Kristina Bartold and Steve Fleiszer
00:26:05
Bringing you a SUPER special episode today and sharing something that's been brewing for a while...maybe you've already heard or signed up!
I'm excited to be joined by friends and fellow entrepreneurs, Kristina Bartold (of The Social Snippet) and Steve Fleiszer (of Space Creatorz) to talk all about our upcoming event, The Business Breakthrough: A Collaborative Workshop for Entrepreneurs!
The Business Breakthrough one day workshop is something you do NOT want to miss, and in today's episode we discuss all the details of what the event is, what you'll get out of it and why you have to be there!
The emphasis on community, relationships and chances to pour into each other will surely be something that goes beyond the room! This one day collaborative workshop is guaranteed to leave you with clarity you didn't even know you needed, and a new business bestie (or 2!). We're pouring into this and into our community because we know something special is going to take place.
SO, don't wait to sign up! The Business Breakthrough is running September 8th, 2023 in Toronto - for one day only! See you there ;)
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
21 Sep 2023
How Do We Look at Change Within Our Business
00:14:50
The one thing that is guaranteed in our business is change. Whether the change is positive or negative, there will always be something new in our businesses. Change can be a very scary thing and oftentimes, as business owners, we try to fight against it. Fighting against this change is not what our business needs, in fact, it will likely hurt it.
Today we are going to be discussing how we look at change within our businesses, as well as how we internally and externally process and react to it. Change can mean a lot of different things, but it doesn't have to mean something bad for our business. How we view change and then react to it will affect how our business builds.
Topics I cover:
2:07 - It often feels like change disrupts business and so businesses attempt to fight the change. Fighting the change is counterproductive.
4:21 - Here are some things that are really important: we are wasting time trying to fight change, we need to decipher what changes to hop on, and understand where the opportunity is in that change.
10:44 - We need to stop relying on other people for help. We waste so much energy on this.
Change is the one thing that is guaranteed in life, so we need to be flexible. Once we start embracing new things and adapting we will do so much better and will enjoy the process so much more!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
28 Sep 2023
Making the Unconscious Conscious with Danya Douglas Hunt
00:33:06
In running our businesses, we have a lot to think about and do. These thoughts are some of the biggest contributors to our businesses and they also build up our mindset. We’ve all heard quite a few times that we need to have a good mindset, but how exactly do we do that? The answer is in our subconscious thoughts.
As an expert in connecting the subconscious and conscious mind, Danya Douglas Hunt is here to share with us how we can improve our mindset and our businesses. Danya is former Olympic Athletic Therapist turned mindset expert to 6-8 figure entrepreneurs, visionaries and thought leaders helping them get out of their own way, bust through income and impact plateaus and become unf*ckwithable with ease and fulfillment.
Topics we cover:
3:55 - Results are the effect and there is a cause that makes the effect. To get the results we want, we need to be in a good state and take action.
10:55 - You will do better when your subconscious mind and conscious mind are thinking the same thing. However, getting them on the same page is not always easy, so how do we do this?
13:29 - You need to be aware and discover what your desires are and then challenge them. There’s nothing wrong or right with what you desire, but you need to question if that is what you actually want.
19:34 - What is subconscious reprogramming?
24:08 - There are things that you can do on your own to shift your mindset with these self-coaching tools.
Whatever problems you are facing, remember that there is nothing wrong with you. Becoming aware of what triggers you and what your current beliefs are is necessary in solving your problems. It all starts with awareness.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
04 Oct 2023
Optimizing Your Space For Maximum Impact
00:10:24
I've got a quick and powerful tip for you in today's episode! We're diving into a concept that can make a big impact on your brick and mortar business in just 10 minutes! So, carve out some time because this is worth implementing right away.
Topics Covered:
Why knowing how much money you generate per square foot is crucial for brick and mortar businesses.
How to make the most of your physical space without compromising quality and tips on reimagining layouts and assessing demand for services.
Explore strategies for diversifying your offerings, increasing revenue sustainably, extending hours, and selling complementary products or services.
Learn how selling, when done right, is a win-win for your business and customers.
How a customer-focused approach can boost profits and create a secure future.
By optimizing your space, responding to demand, expanding thoughtfully, and embracing selling as a form of customer service, you can boost profitability and adapt to changing times. So, if you're a brick and mortar business owner, it's time to ask yourself, "How can I make more per square foot?" Let’s chat about it over DM’s!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
05 Oct 2023
Somatic Work for Business Breakthrough with Becky Aste
00:25:45
In today's episode, I sit down with relationship coach and host of Your Breakthrough Blueprint Podcast, Becky Aste. Becky is the CEO, creator and executive coach of I Do Breakthrough, a company dedicated to saving marriages and reversing generational trauma. Join us as we explore the transformative power of somatic work and how it can impact not just your marriage, but also your business.
Topics Covered:
Understanding how our bodies store trauma and emotional experiences through Somatic work.
Bodies hold onto the trauma we've experienced, often manifesting as physical symptoms like anxiety, panic attacks, and chronic illnesses. Somatic work helps address the deeper emotional wounds stored within.
Personal development and healing in your marriage can have a direct impact on your business success.
Simple grounding techniques can help reconnect you with your bodies and break the cycle of survival mode.
Intimacy restoration is not limited to romantic relationships, but extends to our relationship with business and money.
By understanding how our bodies store trauma and stress, we can unlock breakthroughs in various areas of our lives. Somatic work offers a holistic approach to healing and thriving.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
10 Oct 2023
The Potential of Podcasting with Jess Milanes
00:31:54
In today's episode I'm thrilled to have podcasting expert, and owner of Smart Podcast Solutions, Jess Melanes. Jess is the creator of a proprietary system to launch your podcast in a day and she has helped successfully launch over 20 podcasts. She joins us for an exciting conversation on the world of podcasting and its potential as a game-changing tool for businesses growth. By aligning your podcast's purpose with your business goals, understanding your audience, and making strategic choices, you can unlock the true value of this dynamic platform.
Topics Covered:
Why podcasting has become a hot topic for both budding entrepreneurs and seasoned business owners for brand awareness and community building.
What is a marketing funnel and why podcasting is an ideal top-of-funnel strategy.
The importance of aligning your podcast's mission statement with your goals.
Practical tips on launching your podcast for as little as $100.
Strategies for achieving the best return on investment when working with podcast providers.
Whether you should repurpose your podcast episodes on YouTube or not.
Don't forget to follow Jess on Instagram to stay updated on her latest podcasting adventures and valuable resources. Also, check out the Small Business Club for more opportunities to connect with Jess and level up your business game!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
11 Oct 2023
Making Sense of the Numbers
00:14:27
Today, we're diving into a topic that might just change the way you look at your business! Success in business is not just about crunching numbers; it's about following where those numbers lead and optimizing your business systems for better efficiency and customer satisfaction!
Topics Covered:
Why business systems are the unsung heroes of success. They're not just about cost-cutting but improving how you deliver your products or services.
How to challenge traditional approaches and identify areas in your business that could benefit from a fresh perspective. Is there a better way to do things?
The importance of considering the full spectrum of costs and savings when implementing changes in your business. It's not just about the immediate financials; it's about long-term growth.
How to choose the right learning path for your business journey. Find out what suits your needs best.
See your business through a new lens, making it more efficient, customer-centric, and adaptable to change. Get ready to unlock the secrets to business success!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
12 Oct 2023
HR Hacks with Jackie Koch
00:37:34
In this episode, we dive deep into the world of HR and effective hiring practices with Jackie Koch. Jackie has over 15 years of experience hiring teams and leading HR for Fortune 500 companies, startups and digital entrepreneurs. Jackie has spoken to entrepreneurs at various stages of growth teaching them about how to hire, compliance and legal considerations, and how to build a great team culture. We discuss the importance of tracking time, categorizing tasks, and using tools like Toggle to gain insights into how you're spending your work hours.
Topics Covered:
The importance of hiring classification, compliance, and the pitfalls of misclassification and potential lawsuits.
The hiring environment in Canada versus the litigious nature of the United States.
Establishing workflows and time tracking systems before making your first hire.
The importance of tracking your time to evaluate your business's efficiency, understand your tasks, and make informed hiring decisions.
How time tracking can help you assess your pricing and identify areas for automation.
The strategic aspects of hiring, emphasizing the need to hire revenue-producing roles and the value of outsourcing key tasks to experts.
Treating employees well, even if they move on to new opportunities. Building an alumni mentality can lead to positive referrals and long-term relationships.
Are you ready to take your business to the next level? Before making that first hire, ensure you've laid the groundwork with efficient workflows and time tracking systems.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
17 Oct 2023
Leading Your Business Well with Alyssa Krupp
00:29:55
Today expert in leadership development, Alyssa Krupp joins the podcast to dive into essential skills for new leaders in small businesses. Alyssa has been in sales for 15 years, sales leadership for over a decade and has sold for and led teams at Viacom, The Knot & small startups. In November 2022, she launched the Casslo Group with a mission of putting people first in the workplace and developing leaders employees are inspired to work for. Leadership is an ongoing journey, and continuous improvement is key to building a successful and harmonious team in your small business.
Topics Covered:
Leadership is a skill that must be learned, irrespective of how great you are at your core business.
We explore signs that indicate you might need help with leadership.
The four common internal blocks that can hold you back as a leader: assumptions, interpretations, limiting beliefs, and gremlins.
Leaders need to regularly ask, "What's it like to be on the other side of me?"
The only limitations you have are the ones you create for yourself.
If you're looking to improve your leadership skills, Alyssa's insights are invaluable. Follow her on social media for daily leadership inspiration and actionable tips.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
18 Oct 2023
Why Marketing is Never Free
00:22:38
In this episode, we get into the realities of business expenses and marketing strategies. The financial aspects of your business isn't just about dollars and cents; it's about seizing opportunities, optimizing your business model, and serving your customers better.
Topics Covered:
The misconception that gifting products to influencers is free. Breaking down the hidden costs from product costs to shipping fees.
The two major currencies in marketing: cash and time. What is the best investment for your business?
Assign dollar values to their time. By doing so, they make more informed decisions about how to allocate their time and prioritize tasks efficiently.
The importance of evaluating and adapting your business model in response to changing industry dynamics, high shipping costs, and other challenges.
Proactively seek opportunities for disruption within their industries, as disruption can lead to growth and sustainability.
Share this episode with fellow entrepreneurs to help them navigate the complex world of small business. Thank you for joining us on this journey, and stay tuned for more episodes of "Small Business School." Your success is our passion!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
19 Oct 2023
The Psychology of Marketing with Mallory Rowan
00:35:51
In this episode join Mallory Rowan, a serial entrepreneur, real estate investor and content creator, as she brings us into her journey of entrepreneurship. Mallory emphasizes the importance of understanding the psychology behind human behaviour for business in 2023. You’ll learn how psychology influences social media engagement and the importance of staying authentic to your brand.
Topics Covered:
How creators can scale their influencer business with authenticity and build a personal brand that aligns with your values.
How creators need to choose platforms that align with their strengths and resonate with their audience.
Evolving strategies in the ever-changing world of social media marketing, the importance of staying adaptable and focusing on what works best for you and your audience.
How understanding human psychology can transform your social media strategy.
The benefits of building boredom into your business model.
By diversifying your offerings and keeping things fresh, you can maintain passion for your work and adapt to changing market trends.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
24 Oct 2023
"What Makes You Money?" with Lindsey Breitwieser
00:26:08
In this episode, marketing expert Lindsay Breitwieser, founder of the CMO Lab joins to discuss the art of making money through strategic marketing Lindsay challenges the conventional approach to marketing by encouraging business owners to invest in a solid marketing plan. Lindsay is an ex-creative agency girl, Fractional CMO, and marketing educator. She is on a mission to democratize brilliant marketing and help more business owners learn how to use their data and insights to drive revenue. If you're looking to transform your marketing strategy, this episode is a must-listen!
Topics Covered:
The common mistake of using marketing tactics without considering the bigger vision for your business.
The importance of asking yourself, "What makes you money?" Many business owners struggle to answer this question, which can be a significant obstacle to effective marketing.
The dilemma of hiring marketing specialists vs. generalists as your business scales and the need for a well-structured marketing plan before diving into tactics.
The benefits of a top-down approach to marketing; where you start with your financial goals, delve into data analysis, and then select the appropriate tactics.
Marketing plans are not one-size-fits-all; they must evolve with your business.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
25 Oct 2023
Curing the Fear of Finances
00:13:23
In today’s episode we're diving into finances. As a fractional CFO and mentor to small businesses, I've seen firsthand how the financial side of things is the lifeblood of any business. It's not just about making money; it's about keeping it and using it wisely. In this episode, we'll uncover the fears and narratives that hold us back in our finances. Don't let fear hold you back; embrace the numbers and take intentional action to achieve the results you want and watch your business thrive!
Topics Covered:
The common fears and anxieties that prevent small business owners from addressing their financial situation.
How ignoring financial problems can lead to the accumulation of negative narratives and hypothetical worst-case scenarios.
How gaining clarity about your financial situation can empower you to make intentional actions and changes.
The importance of not getting stuck in self-blame when facing financial challenges and how to use financial information as a tool for progress and growth.
If you enjoyed this episode, feel free to reach out on social media. I'd love to connect and chat about all things business. Until next time, keep pushing forward!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
26 Oct 2023
Breaking Down The Barrier to SEO with Jade Pruett
00:26:25
In this episode of Small Business School we dive headfirst into the world of SEO with Jade Pruitt, founder of Hello SEO. Get ready to take some notes because we're demystifying this three-letter word and making it approachable for everyone. Don't wait to start, dive into SEO now and watch your online presence soar!
Topics Covered:
Which businesses can't afford to neglect SEO. It's not just about online stores; local service providers like plumbers, cosmetic surgeons, and locksmiths can benefit immensely.
The three pillars of SEO: content, technical SEO, and backlinks.
Why connecting Google Search Console to your website is crucial for ensuring that Google's robots can index your site properly.
The importance of using the right keywords and creating content that answers your audience's questions effectively.
How backlinks from authoritative websites can boost your SEO ranking and how to go about acquiring them.
How SEO can serve as a powerful tool for understanding what your potential customers are looking for and what questions they have.
Connect with Jade by following her on Instagram and visit her website for valuable insights and tips.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
31 Oct 2023
Connecting with Your Audience with Maggie Glenski
00:29:00
In this episode of Small Business School, we dive into actionable advice for small business owners on marketing with Maggie Glenski, Founder and CEO of Wrinkles Content Studio. Wrinkle's Content Studio collaborates with ambitious female founders every step of the way, bringing big agency experience to content strategy and development for social media, email and blogs. Maggie shares her journey from the corporate world to entrepreneurship, highlighting the importance of aligning with your passion and connecting with your audience.
Topics Covered:
Maggie specializes in social media, blogs, and email newsletters for lifestyle brands and female founders. These modalities offer different ways to connect with your audience and enhance your online presence.
Developing a solid content strategy involves understanding your audience, choosing the right platforms, diversifying your content buckets, defining your brand's tone and look, and creating a content calendar for consistency.
Analyzing your content's performance through engagement metrics, such as likes, comments, shares, and saves, is crucial for refining your content strategy. Engaging with your audience by responding to comments and actively participating in social platforms is equally important.
Be consistent with your content posting, but start with a realistic schedule that you can maintain. Above all, have fun with your content creation and explore new ideas and trends in your industry.
Maggie recommends the book "Big Magic" by Elizabeth Gilbert for inspiration and fostering creativity in both personal and business pursuits.
Connect with Maggie if you want to learn more content marketing strategies!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
01 Nov 2023
“Who Decides What the Boss Makes?”
00:14:25
In this episode of The Small Business School, we tackle the question: how should you determine your own salary as a business owner? You need to pay yourself fairly while considering your roles in the business.
Topics Covered:
The importance of paying yourself for the work you do in your business and a step-by-step approach to determine your worth based on market standards.
How to differentiate between paying yourself as an employee and compensating yourself as a shareholder.
Why it's crucial to look at your business as an outsider and assess its health objectively.
For more questions or assistance, connect with Staci on social media or become part of the Small Business Club for valuable insights and networking opportunities.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
02 Nov 2023
Finding Financial Freedom with Hanna Bier
00:31:54
In this episode, we're getting deep into the world of money mindset with Hannah Bier. Hanna works with ambitious women all over the world to recreate their relationship with money in a life-affirming, positive and loving way. As an energy healer, family-constellation expert and certified life coach, she has woven her diverse skill set into a proven, and innovative capacity to allow her clients to transform their relationship with money from the inside out. Join us as we explore the power of understanding your money story, setting healthy boundaries, and finding your unique path to financial freedom.
Topics Covered:
The profound connection between the way love was expressed in your childhood and your current relationship with money. Understanding this link is crucial for reshaping your money mindset.
How to establish boundaries in your life and work that align with your values and desires. Discover your sweet spot where work, income, and profit feel balanced and right for you.
The concept of financial freedom beyond monetary milestones. Finding the joy in managing money to create a life filled with abundance, choice, and happiness.
Tuning into your body's signals to discern which money messages resonate with you. Follow what feels light and aligns with your truth while disregarding anything that feels heavy or limiting.
Connect with Hanna Bier and learn more about her insights on money mindset.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
07 Nov 2023
The Challenges of Scaling with Emily McDonald
00:23:34
In this episode of Small Business School we are getting into the real nitty-gritty details of scaling a business, the highs, the lows, and everything in between with guest Emily McDonald. Emily started her first company in 2009 and scaled the company to seven figures, ran a team of 15, raised over a million dollars in venture capital, opening retail stores in Los Angeles and San Francisco. In 2021 Emily started coaching female founders and co-founded ‘My Founder Circle’, a community and membership where female founders can have access to coaches at a lower investment.
Topics Covered:
Emily shares her journey from founding a successful fashion company, The Stylist LA, to becoming a coach for female founders. It's a story of growth, burnout, and transformation.
The mindset of building a business brick by brick. Emily reveals the importance of connecting with customers one-on-one, doing things that don't scale initially, and building a loyal following.
Emily opens up about her experience with burnout and how it wasn't necessarily about doing things that don't scale but rather not prioritizing self-care and well-being.
Emily shares insights into her fundraising journey, the challenges of raising capital in Silicon Valley, and the dynamics of having investors on board. Discover the highs and lows of seeking financial support for your business.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
08 Nov 2023
The Double-Edged Sword of Flexibility in Entrepreneurship
00:18:15
In today’s episode of The Small Business School we are talking about the flexibility of being a small business owner. We all love the freedom to craft our dreams, set our schedules, and dance to the beat of our own business drum. But let's be real, sometimes it's like walking a tightrope without a safety net.
Topics Covered:
Flexibility is the heartbeat of entrepreneurship. From shaping our dream projects to taking impromptu breaks for family moments, it's a beautiful chaos we willingly signed up for.
The flip side hits hard when decisions fall squarely on our shoulders. Family, team, customers—it's a juggling act.
Clarity breeds confidence. Taking a beat to weigh options, considering opportunity costs, and looking at the bigger picture transforms decisions from guesswork to strategic moves. It's not about overthinking; it's about making informed choices.
Beyond dollars and cents, leadership shines when decisions are communicated with thoughtfulness. People respect a leader who has a clear thought process, one that involves consideration for the impact on everyone involved.
Embrace the flexibility, but remember, clarity is your superpower. Share your stories, connect with me on social media and let's keep this conversation going!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
09 Nov 2023
Why You Should Sell on Etsy with Monica Little
00:30:05
Today at Small Business School, we are unpacking the secrets of Etsy with Monica Little. Monica shares how it can be better utilized to get sales results for new or existing businesses. After leaving her corporate job to build a multiple 6-figure organic skincare business, Monica created Etsy Algorithm Secrets to guide other handmade small business owners along the path of turning their hobby into a successful and profitable business!
Topics Covered:
Making your product stand out on the first page of search results. It's all about nailing the title, keywords, and tags.
Why Etsy is Monica’s go-to platform because it brings customers who are ready to buy.
The importance of niching down. Etsy customers are on the hunt for something unique and specific. Be as descriptive as possible in your listings.
The secrets of merchandising—putting your website and Instagram on the label, creating a five-star unboxing experience, and turning Etsy buyers into lifelong fans.
Ready to level up your Etsy game? Etsy might just be the secret sauce you've been searching for! Connect with Monica on Instagram at and snag her free training!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
14 Nov 2023
Why Relationships Rule on LinkedIn with Janice Porter
00:27:55
In today’s episode of Small Business School, we are unlocking the power of LinkedIn with Janice Porter, a relationship marketing specialist who knows LinkedIn like the back of her hand. Janice has a passion for teaching people who want to build their businesses through relationship marketing and networking using online and offline strategies. Janice believes that LinkedIn is THE platform for attracting new clients, strategic partners and referrals.
Topics Covered:
The importance of choosing platforms where your audience hangs out. For businesses, especially service providers, LinkedIn stands out as a direct and effective business platform.
Janice's approach of genuine, no-frills connection-building on LinkedIn. It's not just about self-promotion; it's about helping others and leaving them better off.
The essentials of a winning LinkedIn profile—Header, Headshot, Headline, and Hook.
The importance of recommendations on LinkedIn. Current and genuine recommendations serve as social proof, giving credibility and trust to your profile.
The need for value-driven, educational, and engaging content on LinkedIn. Understanding the algorithm's focus on connections helps tailor content for maximum impact.
Whether you aim to be an authority in your field or focus on networking, consistency is crucial.
Connect with Janice and explore more about relationship marketing on her website and don't miss her podcast ‘Relationships Rule’!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
15 Nov 2023
Gaining the Ability to Step Back
00:15:50
On today’s episode of Small Business School we're diving deep into the world of small business finance. The key to financial freedom isn't just about managing money; it's about managing time and setting boundaries. We’ll cover two crucial strategies: building capacity and establishing clear boundaries. Trust me, this isn't your typical financial advice. It's a fresh perspective that might just transform the way you run your business.
Topics Covered:
The first step to financial success is building the capacity to step back, assess, and address the root causes instead of being stuck in firefighting mode.
Why establishing clear boundaries around your availability is not just a kindness to yourself but also a game-changer for your team and clients.
How the way you present yourself and your availability trains your clients on how to treat you. Setting expectations and clear boundaries can lead to a healthier work-life balance and a thriving business.
Building capacity and setting boundaries is a gradual process. Take those small steps, test the waters, and watch your business transform.
Share your stories, connect with me on social media, and let's keep this conversation going!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
16 Nov 2023
Tap Into your Business Genius with Jumana Alder
00:26:03
Welcome to another episode of Small Business School. In today’s episode guest Jumana Alder, joins us to discuss how she helps entrepreneurs tap into their genius, align with their purpose, and unlock the flow of freedom in their businesses. She does this through an accelerated business transformation. Her experience includes both entrepreneurship and working in the corporate world. With her natural ability to spot opportunities to do things better, she supports business leaders who want to thrive amid the significant market shifts we are experiencing as a collective. If you're ready to shake up your perspective on business and unlock its true potential, this episode is a must-listen.
Topics Covered:
Challenging the idea that a business is just a reflection of its owner. Instead it is seen as a separate structure, with its own energy and consciousness. This unique perspective can revolutionize the way we approach our businesses.
The importance of aligning with the energy of your business. Jumana shared how this alignment can be the key to avoiding the hustle and finding a place of magnetism where opportunities flow effortlessly.
The concept of our unique gifts as a golden thread of alchemy. She emphasized the power of collaboration and staying true to our individual lanes, which not only helps others but expands our own reach.
Jumana doesn't see herself as a long-term coach. Instead, she offers an accelerated business transformation. In just a few sessions, she guides entrepreneurs to clarity on their purpose, vision, mission, and market, setting them on a path of aligned and impactful business.
Jumana is offering a special discount for our listeners, so don't forget to check out her website!
Use code STACI10 and receive a 10% discount off the Entrepreneur Accelerated Business Transformation Session, link to purchase is on home page under the Entrepreneur track.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
21 Nov 2023
Pivoting and Perseverance and with Dr. Noor Ali
00:27:49
Hey Small Business Squad! In today’s episode of Small Business School we are joined by Dr. Noor Ali, MD, MPH. I met Dr. Noor through the Small Business Club, and let me tell you, she's a force to be reckoned with. In this episode, we dive into her incredible journey; from growing up in Bangladesh with dreams of becoming a doctor to facing unexpected challenges that led her to a career in health insurance. Noor shares her story of resilience, perseverance, and the unexpected turns that brought her to where she is today. We also explore her passion project, Think Like a Woman, where she creates intimate and curated networking events for female founders. So, get ready for a dose of inspiration and practical insights!
Topics Covered:
Dr. Noor's journey from aspiring doctor in Bangladesh to a career in health insurance. Overcoming setbacks and finding a new path in a foreign country.
Creating a community for female founders through curated networking events with ‘Think Like a Woman’. The importance of connecting over shared values in business relationships.
The role of perseverance and authenticity in Noor's success.
Sales tactics and personal branding: Noor's journey into a new arena.
Balancing multiple businesses and the importance of self-care and intentional breaks.
The impact of physical changes in environment and solo vacations on creativity and problem-solving.
Connect Dr. Noor Ali to turn your health care insurance confusion into confidence!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
22 Nov 2023
The Truths Behind Course Creation
00:21:26
Welcome back to another episode where we're diving into a topic close to my heart today; course creation. Whether you're running a product-based business or offering services, if you've hit that point where you're thinking, "Okay, what's next?” A course could be the game-changer for you! So settle in, and let's talk about why courses can be a game-changer and how to avoid the oh so common pitfalls.
Topics Covered:
Benefits of Courses: Courses offer a way to reach a broader audience at a lower price point. They cater to different learning styles, providing nuggets for those just dipping their toes, and they are ideal for sharing specialized knowledge without the high cost associated with one-on-one services.
Biggest Mistakes to Avoid:
Building a course without knowing if your audience actually wants it can lead to crickets when it comes time to sell. Audience input is key!
Don't break the bank on creating the perfect course initially.
Even the best course won't sell itself. Marketing efforts are crucial to sustaining sales beyond the initial enthusiastic buyers.
Realistic Expectations:
Courses aren't a one-and-done cash cow. Building a community and consistently attracting new eyes is vital for sustained success.
Tailor your approach based on your expectations. Whether you're aiming for a massive launch or just serving your existing clients, align your efforts accordingly.
Course creation can be a game-changer for your business. However, success lies in understanding your audience, investing wisely, and managing expectations, so your efforts align with the outcomes you truly desire! 🚀
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
23 Nov 2023
Simplify Your Business with Simplified AI with Jeffrey Boyle
00:29:12
Welcome back to Small Business School! Today, we have an exciting guest, Jeffrey Boyle, founder of Bemodo. Jeffrey shares his journey from running an e-commerce business to diving into the world of AI. Jeffery’s focus on making AI accessible, he discusses how Bemodo can simplify the use of OpenAI, especially for those who may find it challenging to create effective prompts. Together delve into the unexpected pivots in business, overcoming imposter syndrome, and the power of taking massive and immediate action. Join us as we explore the future of AI and its transformative potential for businesses!
Topics Covered:
Jeffrey's journey from e-commerce to AI and overcoming imposter syndrome in business.
Navigating unexpected pivots in business by surrounding yourself with skilled individuals.
Simplifying AI with Bemodo for entrepreneurs, making AI accessible for a diverse range of businesses.
Addressing challenges in the implementation of AI and bridging the gap between AI enthusiasts and general users.
The role of AI in enhancing creativity, productivity, and profitability.
Empowering blue-collar businesses with AI and tailoring AI for both service and product-based businesses.
AI tools can be overwhelming at first but with an open mind and services like Bemodo, AI can transform any business. Whether you're in a service or product-based business, the time to embrace AI is now!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
28 Nov 2023
Unleash the Power of Personal Branding with Marina Middleton
00:35:39
Welcome back to Small Business School! In today's episode, we’re getting into the world of personal branding with the incredible Marina Middleton! A dynamic entrepreneur, mom, and co-founder of the Blueprint Mastermind, Marina is all about helping individuals share their stories and monetize their impact. Join us as we explore her journey, the secrets behind her success, and the transformative power of personal branding.
Topics Covered:
Marina shares her journey and emphasizes the importance of resilience in facing challenges. Learn how her immigrant upbringing and personal experiences shaped her ability to bounce back and stay focused.
Discover the inspiration behind the creation of the Blueprint Mastermind, a unique six-month program that bridges consulting, coaching, and mastermind collaboration.
Marina unpacks the essence of personal branding and its role in business success. Understand how your story, impact, and offerings are key components of a powerful personal brand that resonates with your audience.
Getting in the room isn't just about being physically present; it's about strategic positioning. Marina emphasizes the importance of clarity in self-introduction. Be intentional about what you want people to know you for, and tailor your approach to each room.
Marina leaves us with a powerful mantra - the energy you bring into any situation shapes its outcome. Consider what energy aligns with your desired outcome, whether it's a conversation or a business move.
Get ready to unleash the potential of your personal brand in this episode and don't forget to check out Marina's Blueprint Mastermind for an in-depth journey into personal brand mastery.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
29 Nov 2023
Getting Financial Clarity Before You ‘Need’ It
00:17:27
Hey, Small Business School, today I’m thrilled to dive into a crucial topic; financial clarity. Ever feel stuck, telling yourself, "I'll get a handle on it after this next sale." or "Once I make more revenue, it'll be easier"? I get it! In this episode, I unravel the myth that financial ease comes after a revenue boost and explore the real cost of delaying financial expertise!
Topics Covered:
Defining "Easier": We often set vague goals, expecting things to magically get "easier." But feelings adjust, and waiting for ease might be a never-ending journey. Let's redefine what "easier" means and set clear, tangible goals.
Fractional CFOs for Real Results: Hiring a fractional CFO isn't a luxury for later; it's your strategic move now! Get a fresh perspective on your business finances, cut the non-essentials, and uncover the next right steps. Don't wait until it's "easy"; make it easier now.
Tailored Financial Clarity: Whether you're a solo service provider or running a product-based business, a fractional CFO brings clarity. Discover the profitability of your services or products, optimize your time, and gain insight into where your money should go.
Embrace Clarity Early: Small businesses thrive with every member playing a crucial role. A fractional CFO's impact is profound in the early stages, offering guidance, perspective, and results.
Your financial success isn't a distant dream; it's a tangible step away. Embrace the power of financial clarity, work with a fractional CFO sooner rather than later, and witness the transformative impact on your small business!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
30 Nov 2023
Therapy for Entrepreneurs with Shulamit Ber Levtov
00:37:26
Welcome to another episode of Small Business School! In today’s episode I welcome Shula Ber Levtov onto the podcast. Shula is not just a therapist; but a therapist specifically for entrepreneur's, specializing in supporting women business owners in navigating the relentless stressors of entrepreneurship. In this episode, we dive into Shula's background, the mental health challenges faced by entrepreneurs, and the isolation that comes with leadership!
Topics Covered:
Mental Health in Entrepreneurship. Addressing the epidemic of suicide and depression among business owners.
Coaches vs. Therapists. Understanding the differences and how each plays a unique role in personal and business development.
Unpacking the multi-layered isolation experienced by entrepreneurs and the importance of seeking the right support.
Taking a moment during stress to regroup and express intentions can prevent reactive responses.
Emotional intelligence and therapy can be powerful tools for entrepreneurs, enhancing leadership and decision-making skills.
Mental Health Plans. Integrating mental health into business planning ensures ongoing self-care and prevents burnout.
Join us as we navigate the complex terrain of entrepreneurship and mental health, and don’t forget to connect with Shula via her website and check out the articles she referenced below!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
05 Dec 2023
The Perfect Pitch with Nicole Pearl
00:28:20
Hey Small Business School! In today's episode I have the fantastic Nicole Pearl on the show, to discuss everything PR for your small business. Nicole spills the beans on how to make PR affordable and achievable for everyone, without blowing up your budget. She's a long-time magazine editor turned small business PR and media consultant, and her insights are gold!
Topics Covered:
Nicole shares her killer "Five W's Pitch Formula" that will make your pitch stand out in a sea of emails. It's not just about knowing how to pitch but also understanding the mindset and confidence needed to get it out there.
Nicole's advice is to begin building buzz even before your product is live. Get that waitlist going!
Getting featured is just the beginning. Nicole emphasizes the importance of leveraging your press features to build credibility, no matter what you sell!
Nicole encourages you to understand the foundational steps of PR, even if you decide to outsource it later. Building your relationships with the media can be priceless and pave the way for long-term success.
Check out Nicole’s brand new "Get Featured Fast Guide" filled with insider tips and free resources to help you stand out and snag those press opportunities below!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
06 Dec 2023
Starting Out In Today’s Business World
00:10:54
Hey there Small Business School, on today’s solo episode I'm super excited to answer a question I get a lot; "Staci, what kind of business would you start right now?" Well, today we are getting into it!
Topics Covered:
Product-based business challenges and opportunities, what it takes to thrive.
The power of creating community and why it's crucial for long-term success.
The importance of establishing a system for consistent monthly sales. Subscription boxes, apps, etc!
Why I believe service-based businesses are the goldmine right now. Uncover the secrets to scaling and standing out, especially in your local market.
Reach out and share your business ideas with me through a DM or a voice note. Let's chat!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
07 Dec 2023
Community Beyond The Numbers with Inbal Claudio
00:24:18
Welcome back to The Small Business School! I'm thrilled to have Inbal back on the show. After our first episode, it was clear that she's changing lives one person at a time, so today we're diving deeper into the value of community building. Inbal has built an incredible community for small business women, and we're eager to share insights on why community matters and how it goes beyond just an online Facebook group!
Topics Covered:
Community is about making every person feel valued, extending beyond online groups to in-person connections and genuine care.
In building a community start with “the why” and understanding the purpose behind it, then focusing on defining the who and the what.
The challenge of sustainable community, practical tips on hosting events, workshops, or co-working sessions that align with your capacity and business goals.
The power of collaboration, we explore how businesses, regardless of their nature, can work together to create meaningful events and experiences.
Inbal and I unpack the essence of community beyond mere numbers and the importance of cultivating a genuine connection, starting with a clear purpose! Connect with Inbal on Instagram to learn more about her in-person events and coaching!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
12 Dec 2023
Building Confidence in Content Creation with Lindsay Smith
00:24:05
Welcome back to Small Business School! I'm thrilled about today's episode featuring the incredible Lindsay Smith, a copywriter and marketing expert. Lindsay's refreshing take on marketing caught my attention and I can't wait to dive into her insights on obtaining confidence in your content creation.
Topics Covered:
The Power of Confidence Over Consistency. Instead of overwhelming yourself with endless posts, discover how confidence can be a game-changer in making your message stand out.
Lindsay shares her process of unlearning and encouraging clients to trust their instincts. By personalizing your approach to content creation and avoiding the "shoulds," you can uncover the true power of your authentic voice.
The pressure surrounding social media and how to redefine success beyond platforms like Instagram. Lindsay advocates for exploring alternative avenues and strategies tailored to your business, ultimately focusing on impact over numbers.
Simplifying your message for maximum impact. Cut through the noise by crafting compelling copy that resonates with your audience.
Connect with Lindsay on Instagram and join her free community call for women entrepreneurs every Tuesday at 12 PM Eastern. Visit Lindsay's website for more details and to access valuable resources!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
13 Dec 2023
Experiencing Business Breakthrough
00:21:41
Hey Small Business Squad! I'm full of excitement after our incredible Business Breakthrough event with my pals, Steve and Kristina. Today's episode is like a backstage pass to all the goodness that went down. 10 passionate entrepreneurs, huddled together, sharing stories, struggles, and “aha” moments. Here's a sneak peek of the golden nuggets we uncovered.
Topics Covered:
Visibility is the Name of the Game. Everyone in the room had a burning question about getting eyes on their business, the hunger for visibility is real. But guess what? It's not a problem to solve—it's the essence of business. Measure your progress, find your power partners, and embrace the business journey.
Knowing your customers inside out. It's not just about what they want but understanding what they don't want. Dive deep, ask the right questions, and watch your success unfold.
Sometimes, it's not about doing more in business, it's about giving it time and trusting the process.
One standout moment was advising a business on expanding its offerings. Instead of charging full speed ahead, we realized they were leaving untapped opportunities on the table. Adding more products led to brand clarity and a revelation of how to make the journey smoother.
The breakthroughs were massive in this room and it's proof that one day can redefine your business trajectory. Now, I want to hear from you! Did any of these breakthroughs hit home? DM me your thoughts and stay tuned to The Business Breakthrough Instagram for info on your next event!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
14 Dec 2023
Navigating Holiday Season Product Launches with Christina Vanacore
00:32:43
Welcome back to Small Business School! Today's episode is for all product-based businesses! Joining us is the incredible Christina Vanacore, also known as the Product Doula. Christina shares her wealth of knowledge as a certified launch and business strategist with over 20 years of experience. Together we explore the challenges and strategies for product-based businesses, especially during the holiday season!
Topics Covered:
Navigating the challenges of 2023 for product-based businesses in a recessionary environment.
Deciding on the right strategy for the holiday season: to make a discounted offer or ride the wave through the end of the year?
The impact of lower sales and recalibrating goals for the coming year.
Insights into the dynamics of Black Friday and Cyber Monday sales for small businesses.
Make sure to check out the second part of this conversation on Christina’s podcast “The Product Doula Presents” and connect with Christina on Instagram!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
19 Dec 2023
Finding Your “IT Factor” with Emily Paulson
00:28:27
Welcome back to Small Business School! I am thrilled to be joined by Emily Paulsen today. Emily is the creative mind behind Electric Collab, a one-stop brand & website shop for small business owners craving a cohesive, high-converting brand you feel wildly proud of. With 14+ years of brand development experience, Emily helps modern leaders build authentic brands that are rooted in who you are, designed to attract the clients you want. In our conversation, Emily sheds light on the magic of uncovering the "it factor" in your brand and understanding your ideal client's desires and pain points. Let’s get into it!
Topics Covered:
How to reveal the essence of your brand and articulate your expertise, creating a brand that stands out and resonates with your audience.
The significance of understanding your ideal client's emotional landscape, frustrations, aspirations, and desires to forge a strong emotional bond through your brand.
Common pitfalls in branding, such as overemphasizing internal business processes in communication and the importance of focusing on what truly interests and benefits potential customers.
Branding is not a one-time event but a strategic, evolving process. Emily encourages small business owners to consider investing in professional branding once their business has a clearer direction and vision.
Connect with Emily by booking a call on her website or following her on Instagram and tune in to discover how to elevate your brand and establish a meaningful connection with your audience!
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my websitehttps://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
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