Explore every episode of The Servicepreneur Podcast
Dive into the complete episode list for The Servicepreneur Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
12 May 2024
[Trailer] About The Servicepreneur Podcast
00:00:46
Looking for a new podcast exclusively dedicated to helping entrepreneurs with service-based businesses? Then this is the podcast for you!
Check out this trailer for a quick overview of what the show is all about, what you'll learn, and all the details to help you build a powerful, profitable brand alongside a business you can scale.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Welcome to the first episode of The Servicepreneur Podcast!
If you own a service-based business, then this is the perfect podcast for you.
Consider this the perfect balance between marketing and business, giving you the confidence and clarity you need to make strategic decisions that will set you apart, attract high-value clients, and ensure your company is ready to scale with you as you grow.
Learn more about what this podcast is all about in today's introduction, what you can expect from me and the guests I'll bring on the show, and all the details to help you reach that next business goal.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Have you ever said "I don't know what to talk about" when it comes to promoting your business?
If the answer is yes, then you're going to love today's episode!
I'm sharing one of the exercises I do in my coaching program, to to help you feel more confident and get extreme clarity when it comes to creating content to promote your business.
So if you're ready to turn your expertise into marketable topics for your business, download the free Topic Map template below and let's dive in together!
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Do you feel like the advice you're taking to build your content marketing strategy isn't working for your service-based business?
I'm going to let you in on a little secret: it's because the advice you're getting isn't starting in the right place.
On today's episode, I'm walking you through the easy content marketing formula I've used with Fortune 500 companies, c-suite executives, and servicepreneurs that will help you:
Identify the topics you can speak to
Explore the best (and easiest!) ways you can deliver that information
Determine the right channels to connect with your ideal clients
So when it comes time to promoting your business, you have all the information you need right in front of you.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
[Interview] Should You Offer Or Invest In Fractional Services?
00:41:19
Have you ever considered offering fractional services in your business? Or maybe you need help taking your business to the next level, but aren't ready to hire an employee?
Those are two of the questions I talk through with Michelle Puccinelli, the Fractional Vice President of Team Johnson - and the answers might completely change your business!
Michelle breaks down everything you need to know about fractional services, including:
Who is best-suited to become a fractional executive
How to pitch these services
How to find, vet, and hire a fractional executive
Best practices for integrating them into your team
And so much more! Plus she shares some great advice on how to set your business up operationally to run lean, keep costs low, and get better results.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
[Interview] How Design Impacts Your Bottom Line—And So Much More
00:41:47
Do you struggle with the creative aspects of promoting your business?
If design is not your strong suit, then this episode is going to really hit home for you, because I'm talking to Lauren Felter: the designer that non-designers love.
Felter is a brand and web designer who helps servicepreneurs attract - and most importantly, convert - your ideal clients through design. She shares some great takeaways like:
The non-negotiables for building a strong visual brand
Mistakes you might be making when it comes to designing your website (and how to fix them)
Why market research is so important before you launch a new service offering
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
When was the last time you purchased from a service-based business?
When it comes to purchasing decisions, we all have certain things we look for to make sure our money is well spent, and we'll be happy with the results we get.
But more often than not, there's a disconnect between what we look for in other businesses, and the way we're marketing our own services to get clients.
On this episode, I walk you through:
3 of the biggest factors that go into making a purchase decision
How to identify the gaps in your business
Ways you can start tackling them to build trust and credibility - and start getting clients that might have been lost somewhere along the way
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Do you need a confidence boost to make showing up in your business a little easier?
On today's episode, I share 8 easy tips to help you get over your fears of putting yourself out there, and how to build your confidence when it comes to promoting your business online.
This episode is perfect for you if you struggle with any of these issues:
Stressing over not having anything important (or different) to talk about
Struggling with keeping to a schedule that works
Not being good at "speaking off the cuff" when you hit play
Worrying over what people might think about you
Comparing yourself to competitors or influencers in your space
Needing a mindset shift to help you just get started
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
[Part One] Why All Servicepreneurs Need A Signature Framework
00:14:09
Have you considered creating a signature framework for your service-based business?
On today's episode, I'm diving into the reasons why all servicepreneurs should have one, and the business benefits a signature framework can have when you use it to market your services.
This is just part one of my three-part mini series where I help you create and monetize your signature framework to drive revenue and new clients into your business, while highlighting just how SMART and CREDIBLE you are.
Need more marketing support and want to work with me directly? Click the link to see how I help clients in my 1:1 Brand Clarity Coaching Program and let's chat more: https://www.emilysereno.com/brand-clarity-coaching
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Ready to build your signature framework, but don't know where to start?
Today's episode in this 3-part series walks you through the steps you need to uncover and document your unique methodology, so you can drive revenue and new clients into your service-based business.
This is a SUPER tactical episode, so grab a pen and paper or fire up your laptop to take notes because by the end of it, you'll have a solid outline of what your framework looks like.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
[Part Three] How to Monetize Your Signature Framework
00:14:30
So you have a signature framework, but how do you use it to drive revenue, new clients, and brand credibility in your business?
That's exactly what we're covering in part three of the 3-part series on how to build and monetize your signature framework for your service-based business, including:
How to leverage your signature framework as part of your service offering
Places you should be referencing your framework so your ideal client can learn more about your unique process and the results you can help them achieve
Tactics to incorporate into your marketing strategy to promote your business
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
We’re six months into the year: let’s check in on your service-based business to see how you’re tracking against your goals—and make sure you’re setting yourself up for success going into the second half of 2024!
In this episode, find out the questions you should be asking about your business – and yourself – to find out what’s working, what’s not working, and where you might need to make some changes along the way.
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Looking more business insights like this, along with opportunities to win new clients, build your brand, and network with like-minded servicepreneurs?
Become a Founding Member of The Servicepreneur Network today to lock in early bird pricing in the community designed exclusively for service-based businesses.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
[Interview] How to Get Clients On LinkedIn: Tips For Service-Based Businesses
00:35:46
Are you using LinkedIn as a tool to build your brand AND get you clients?
On today’s episode, I sit down with LinkedIn expert Caroline Pennington to find out how to make the social media platform work for you.
This episode is filled with tons of great tips, like:
WHAT to post
WHEN to post
HOW OFTEN to post
HOW TO slide into those DMs (without feeling like a slimy salesperson)
Plus everything you need to get started on LinkedIn, and make sure you’re doing the RIGHT things to promote your business, showcase your expertise, and attract your ideal clients.
If you own a service-based business, your clients are on LinkedIn. This episode will tell you how to find, connect, and convert them!
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Create Content Easier: Turning 1 Topic Into 6 New Titles
00:11:05
Are you getting the MOST out of your content?
On today's episode, I'm sharing a quick tip to turn ONE topic into SIX new titles to make creating content easier and faster.
If you're struggling to come up with content ideas or don't know what to talk about, this episode will give you the clarity you need to fill out your content calendar, and show you how to use the same content across all your marketing channels.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
The Marketing Basics: What Every Servicepreneur Should Put In Place
00:13:19
Is something holding you back from marketing your service-based business?
If you're feeling stuck or don't know how to get started, I'm sharing the 4 marketing tactics every servicepreneur should put in place - and examples of each one to make it super easy to execute.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
If you've ever thought "why would someone want to work with me?" then you need a confidence boost, my friend.
This episode is all about reminding you just how credible (and capable!) you are, and shows you how to answer that question any time you feel that imposter syndrome or self-doubt creeping in!
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Hot Take: The Right Way to Identify Your Content Pillars
00:06:40
When you own a service-based business, there's a right and wrong way to identify your content pillars - aka the foundation for your content marketing strategy.
And on today's episode, I'm breaking down the RIGHT way to choose yours, so you can make money faster AND make it extremely clear:
What your area of expertise is
The services you offer
The value someone would get from working with you
And what you want to be known for in your industry
This is the first of the "Hot Take" episodes, where I'm sharing my hot takes on things circulating the internet about content creation, based on over a decade plus of experience working with service-based businesses.
Want to introduce hot takes into your content strategy? I also share a quick and easy way to help you identify yours, as they pop up in your industry, too!
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
On today's episode, I'm breaking down what an expert actually is, help you realize that you ARE an expert, and show you all the ways you can build your credibility and put yourself out there.
Why? Because it's time others start to see you as a trusted source of information in your industry - and it all starts with getting comfortable using your VOICE to share your expertise!
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Using Testimonials to Strategically Win New Clients
00:13:23
Are you using testimonials strategically in your business?
On today's episode, we're talking all about external validation and how to use testimonials to persuade new clients to work with you AND reinforce the value you provide.
You'll learn:
The different types of testimonials you can use
All the places you could be capturing testimonials in your business (and no, it’s not just at the END of a client engagement!)
How to be more intentional when asking for testimonials so you don’t end up with a bunch that say the exact same thing – I’ll show you my trick, so you cover all aspects of working with you!
And then we’ll end with some things to include in your actual ask to your clients to make it a quick and painless process
PLUS I'm announcing the official launch date of The Servicepreneur Network, so make sure you're on the waitlist to be the first to join when doors open - and lock in early bird pricing! Visit https://www.theservicepreneur.com/join now!
Have questions? Slide into my DMs and let's chat - or email me with any questions you have at hello@theservicepreneur.com.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Network with other servicepreneurs, online and locally
Launch your podcast speaker tour
Find credible guests to interview on your podcast
Learn from business experts to help you overcome challenges you're facing
Attend marketing workshops where you learn how to promote your services, and build them live on the call
You'll find all this and more inside The Servicepreneur Network - which I break down on today's episode!
Lock in your lifetime monthly membership at $67 when you join on September 23rd when doors officially open! Get on the list here so you don't miss out:
Have questions? Email me at hello@theservicepreneur.com and let's chat!
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Smart Starts: Making Strategic Decisions as a New Consultant with Dr. Megan Carter
00:44:51
Are you a service-based business owner looking for guidance on how to lay the RIGHT foundation in your business?
On today's episode, I’m talking to Dr. Megan Carter, who was a nurse for 17 years before she launched her healthcare consultancy to help create operational efficiencies across hospitals and reduce burnout among staff.
We dive into the strategic decisions she made when launching her business, and she shares some great advice on:
What you should know about your potential clients before you pitch them
Questions to cover when developing a framework in your business
Tips to better manage your time and the work you’re getting done each week
How to recognize red flags that your employees might be getting burnt out
How to unlearn toxic productivity when you’re transitioning from a corporate career to being an entrepreneur - which is such a good one if you’re struggling with boundaries in your business!
We also talk about the POWER of community and surrounding yourself with the RIGHT people to help you grow.
If you’re craving that support system and a community to find new clients, collaborate with other servicepreneurs, and get the resources and accountability you need to get to that next level, join The Servicepreneur Network waitlist today!
Doors officially open September 23rd and you’ll lock in early bird pricing at only $67/month! Get on the list here: https://www.theservicepreneur.com/join
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
[Interview] Feeling Confident on Camera with Shana Yurko
01:00:44
Do you feel confident showing up on camera?
On today’s episode, I’m talking to Shana Yurko, a brand strategist, a videographer, a photographer, and a social media expert who helps entrepreneurs produce high-quality content to promote their services, build their following, and get clients.
We cover SO MUCH on today’s episode, including:
The things that hold you back from showing up on camera – and how to overcome them
The 4 things you need to be thinking about before you even start recording
How to sound more professional when speaking into your phone
How to get better photos in your next brand photoshoot OR when you’re taking pictures yourself
The tech you should buy
And we even get into the best ways to organically expand your services when you’re ready for something bigger
So if the thought of being on camera stresses you out, then you’re going to love this conversation because it is SUPER tactical – we literally walk through the steps of how to setup and capture great videos and photos!
The Servicepreneur Network officially launches in ONE WEEK! Join the waitlist now to lock in your lifetime membership at $67/month and get access to everything you need to grow your service-based business: https://www.theservicepreneur.com/join
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
[Interview] Podcasting, Pivots, and Reinvesting Profits Into Your Service-Based Business with Kacia Ghetmiri
00:58:43
Do you consider yourself a MULTI-PASSIONATE servicepreneur? Where you’re constantly coming up with new ideas or ways to serve your audience, and say YES when presented with opportunities that feel 100% aligned?
Then you are going to LOVE today’s conversation with Kacia Ghetmiri, who turned her podcast EmpowerHER into a multi-million dollar business, spanning everything from 1:1 coaching for podcasters, to live events with hundreds of women, real estate investing, and everything in between.
And we cover ALL of it on today’s episode, including:
How to leverage a podcast to build your credibility and grow your business
Tips for being successful with your podcast out the gate
Finding mentors, expander friends, and how to build your inner circle
Kacia also shares some incredible advice on how to recognize when it’s time to pivot and more importantly how to be OKAY with it, and she also gives the inside scoop for using revenue from one part of your business to build another.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
Do you need help getting out of your own way so you can start taking action in your business?
Because today we are talking all about the POWER of setting a date, how to prioritize your time better, and the immediate impact this has on your mindset and your productivity.
So if there's something you've been AVOIDING, something that constantly gets PUSHED to the end of your to do list, something you're EXCITED to launch and haven't yet, or something that you've been CHIPPING AWAY at (with no end in sight) then get the motivation you need, along with the tactical tips to get it done!
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Have questions about joining The Servicepreneur Network? Email me anytime at hello@theservicepreneur.com and let's chat!
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
When it comes to building your brand, do you find yourself asking “how much do I really need to share?” or maybe you struggle to find the line between showing your true, authentic self while still being professional?
If so, then you’re going love today’s episode because we’re talking all about being vulnerable and strategic ways you can show a more personal side of you in your business to connect more deeply with your ideal client.
Ready to take your service-based business to the next level?
Join The Servicepreneur Network today to find new clients, collaborate with other brands, launch your speaker tour, find podcast guests for your show, and get the marketing and business support you need to grow!
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