The Scale Up Playbook (Wax/On)

Ben, Mark, and Paul discuss the merits and pitfalls of using celebrities in ads, the Edelman Trust Barometer, and some of the best ads from the recent Super Bowl. ++++++++++++++++++++++++++++++++++++ Hamish Pringle's "Celebrity Sells" https://amzn.to/2IkgYJ3 Ryan Gosling and Hugh Jackman, "Truce". https://youtu.be/YioAD0gQQSM Paddy Power and Rhodri Giggs https://youtu.be/EQL4tl0U_5o We Buy Any Car and Phillip Schofield https://youtu.be/8tVmAo8793I SUPERBOWL Pepsi "More than OK" https://youtu.be/G9xy3cdykJs Stella Artois "Change up the usual" https://youtu.be/IX8TMYRk6_w Amazon "Not everything makes the cut" https://youtu.be/8y-1h_C8ad8 World Record Egg https://youtu.be/OJbrmIUxS3Q Chris Godfrey https://www.linkedin.com/in/chris-godfrey-890a878b/ EDELMAN TRUST BAROMETER https://bit.ly/2S6ujUU Muller Quark https://youtu.be/Tfje1EHvick RIDLEY SCOTT Turkish Airlines https://youtu.be/C5CbPzfzhnw Hennessy XO https://youtu.be/Y1ruuTs134k Coca-Cola "Where everyone plays" https://youtu.be/8_XBxcIoZy0 +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

Dave Buonaguidi returns to tell us about his book “Blah! Blah! Blah!” “A lot of the things in this book I don’t agree with” (Dave Trott). The sleeve notes say: “This book is a rambling journey through Dave’s diverse career. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it.” https://www.amazon.co.uk/dp/1912892170/ref=cm_sw_em_r_mt_dp_U_iFU6CbBP5SK4J https://printclublondon.com/artist/dave-buonaguidi/ ++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

Recorded upstairs at The Nellie Dean pub in Soho, central London, in front of an invited audience, this episode is all about brand purpose with special guests Mark Cripps, CMO of The Economist; Ben Greensmith, UK Country Manager for Tony’s Chocolonely; and Melda Simon, Global Marketing, Unilever Brand. Our own Ben Hooper was in the chair. +++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

Mark, Ben, Cairen, and Paul discuss the recent ASA rulings against Mondelez and Volkswagen; how gambling brands are dominating football; Kraft Heinz’s decision to reduce agency costs; and new campaigns from Galaxy, Mini, and Taylors of Harrogate. +++++++++++++++++++++++++++++++++++++ Galaxy https://youtu.be/CxQJAF7TQcU Mini https://youtu.be/lo4a6DpKXyE Taylors of Harrogate https://youtu.be/aa3x1CtMI5w ++++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

Mark, Paul and Ben discuss PornHub’s association with not for profit Ocean Polymers, raising money to remove plastic rubbish from the world’s oceans; KFC’s new vegan “chicken” burger; how the History of Advertising Trust is using old ads to help dementia sufferers; and new campaigns from Eve, Go Compare, and Doritos.  +++++++++++++++++++++++++++++++++++++ PornHub cares https://www.pornhub.com/cares/dirtiest-porn Why we sleep – Matthew Walker https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams/dp/0141983760 Eve -right to sleep https://www.thedrum.com/creative-works/project/eve-sleep-right-sleep Go Compare – Tree https://youtu.be/oE1nvvo2hvE Doritos – Anti ad https://youtu.be/tbwoKm5U0tM ++++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

Mark and Ben are joined by Dan Burgess and Zac Schwarz to talk about the planned climate strike on Friday 20th September. You can find out how to get involved here: https://globalclimatestrike.net/out-of-office/ You can find out more about Dan at https://www.thespaceship.earth/ And he’s part of Good For Nothing https://www.goodfornothing.com/ Zach is part of the Glimpse Collective https://weglimpse.co/ +++++++++++++++++++++++++++++++++++++ Friday Future Love - https://fridayfuture.love/ Project Drawdown https://www.drawdown.org/ Cats in Clapham Common tube station https://www.bbc.co.uk/news/av/uk-england-london-37339029/clapham-common-tube-station-taken-over-by-cats Timberland https://www.marketingweek.com/timberland-sustainability-marketing-campaign/ ++++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

Recorded live in front of an audience at The Financial Times, Mark and Paul are joined by the FT's Director of Acquisition Graham MacFadyen, and Clare Willets formerly Brand Director and Head of Customer Experience at Virgin and soon to launch her own e-commerce business called Not Only Pink and Blue, to discuss whether the old loyalty model is being replaced by simply brilliant multi-channel customer experiences. The FT have recently launched their own new brand campaign: https://www.campaignlive.co.uk/article/ft-launches-biggest-brand-campaign-2008-financial-crisis/1648980 +++ https://digiday.com/uk/financial-times-promotes-new-agenda-new-brand-marketing-campaign/amp/ +++ https://aboutus.ft.com/en-gb/new-agenda/ +++ +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ KPMG Nunwood 2019 Customer Experience Analysis https://www.nunwood.com/excellence-centre/publications/uk-cee-analysis/2019-uk-cee-analysis/   +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Get in touch at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Please leave us a review on iTunes. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

With only a few months to spend £100 million, the government's Brexit preparedness campaign should be annoyingly omnipresent. Is it? Our special guest Mimi Turner offers some simple coverage and ROI calculations to help us evaluate whether the government is getting good value from their massive budget. Meanwhile, will the WeWork bubble burst? And will Nestle's direct to consumer strategy really work? Plus new campaigns from the NHS, The Guardian, and Lego. +++++++++ We are nurses. We are the NHS. https://youtu.be/Vprc6KeexhA Lego – rebuild the world. https://youtu.be/zCXMx7RcZ5I The Guardian - hope is power. https://youtu.be/3iNfErh8r9Y ++++++++++ www.wearewaxon.com ++++++++++ Get in touch at podcast@wearewaxon.com ++++++++++ Don't forget to subscribe on iTunes. And please leave us a review. ++++++++++

Mark, Cairen and Paul are joined by guest Isabel (Izzy) Ashton, Assistant Editor of BITE, to discuss the new celebrity and royal-studded NHS campaign "Every mind matters"; the merging of the John Lewis and Waitrose marketing departments; smart home technologies; more new campaigns from BECo. and Movember; plus recognition for a consistently excellent and most funny campaign. ++++++++++ USEFUL LINKS Every mind matters https://youtu.be/Wybow1N5GNs NABS https://nabs.org.uk/ NABS Advice Line https://nabs.org.uk/how-we-can-help/advice-line/ Call 0800 707 6607 Creative Brief BITE https://www.creativebrief.com/bite ++++++++++ Movember https://youtu.be/81t9Cjy-JT4 ++++++++++ BECo. Steal our staff https://www.creativebrief.com/bite/how-beco-closing-disability-employment-gap ++++++++++ Specsavers https://youtu.be/qDwK_AUk0FI ++++++++++ Talk to us podcast@wearewaxon.com Please subscribe and leave us your review on iTunes. ++++++++++ www.wearewaxon.com  

For the first time in living memory we’ve got an election just before we hit the busiest consumer period of the year. And Twitter has just banned political advertising. What on earth does that mean for consumer confidence, the cost of media, and tasty TV snacks? Mark (MBE) Paul and Ben have got everything sorted. Maybe. Plus LinkedIn, rugby related ads, German arthouse microwavable burgers, The National Lottery, and pukka and pukka. +++++ USEFUL LINKS +++++ Twitter #notaretailstore https://youtu.be/l5e_AKrc7tk +++++ Guinness: Liberty Fields https://youtu.be/CE_mVvJyWQY +++++ LinkedIn #InItTogether https://youtu.be/jGGv4AqmXz0 +++++ Pukka herbs – Feel your power https://youtu.be/Swh0k6QORYY https://youtu.be/44_Lux5uv3c +++++ Pukka – The people’s pie https://youtu.be/vSeHNT2DhF4 +++++ The National Lottery https://youtu.be/fdbKE0kjle4 +++++ Rustlers – The seas between us https://youtu.be/z9am5kpxtxQ   https://www.amazon.co.uk/gp/video/detail/B07V3P25VQ +++++ Brew city – Beer munch https://youtu.be/qdp62E3kbAA +++++ Don't forget to subscribe on iTunes and Stitcher. And available on Spotify. Please leave us a review. +++++ You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++ Credits: title music: https://audiojungle.net/ ++++++ www.wearewaxon.com

Thanks for voting! Ben, Cairen, Mark and Paul countdown to YOUR favourite Christmas TV ad of 2019 and reveal the name of the lucky winner of the £50 Christmas shopping voucher. Is it you? Happy Christmas! X ++++++++++ USEFUL LINKS Aldi https://youtu.be/T37-A2JdaEk Amazon: https://youtu.be/YtNSYkb5Avo Argos https://youtu.be/7GjeHzrn8jg Asda https://youtu.be/9ZnSLNld5Mc Boots https://youtu.be/jVmxzBTKd3M Greenpeace. https://youtu.be/6qic_3SumTE Iceland https://youtu.be/R_qp0_QbpK4 Ikea https://youtu.be/w0EKS2YfLc0 John Lewis https://youtu.be/JPQsip61_o0 (The making of . . ) https://youtu.be/e93cDQPc8MA Joules.com. https://youtu.be/ZfOGAcyGsCA Lidl. https://youtu.be/oRihju2R714 M&S https://youtu.be/GcZ_-KTGO-0 https://youtu.be/Slu4b6KIhJk McDonalds. https://youtu.be/v1wXIVYb49E Sainsbury’s https://youtu.be/ak5HEPpubhk Tesco. https://youtu.be/ocIEskQuKOA Very https://youtu.be/sm-nvTYO6ZI Walkers https://youtu.be/WvuS3Xz_q-8 ++++++++++ Talk to us podcast@wearewaxon.com Please subscribe and leave us your review on iTunes. ++++++++++ www.wearewaxon.com

Mark, Cairen, Paul and special guest Julie Atherton discuss why Accenture might be bidding for M&C Saatchi; how Peloton could have redeemed themselves their own tongue in cheek follow-up, and why most social brands are now just ad platforms PLUS their own favourite ads of 2019. ++++++++++ USEFUL LINKS +++++ Here’s the discount code for Julie’s book “Social Media Strategy: A practical guide to social media marketing and customer engagement” www.koganpage.com/sms Discount code FMKSMS20 +++++ Peloton https://youtu.be/pShKu2icEYw NOT Peloton https://youtu.be/nF4TbMilFII Ryan Reynolds’ NOT Peloton https://youtu.be/H2t7lknrK28 BeCo https://vimeo.com/357323692 Taylor’s of Harrogate https://youtu.be/aa3x1CtMI5w Walker’s Spice Girls https://youtu.be/rTecxuebscI GLAAD/Pantene https://youtu.be/CsJWzXtNlgw  +++++ Title music: Wavebeats Music/Audiojungle; Range of Sound/Audiojungle. +++++ Additional music: Inspiration by Rafael Krux https://www.orchestralis.net/#/ +++++ Talk to us podcast@wearewaxon.com  +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com  HAVE A VERY MERRY CHRISTMAS AND A TRULY HAPPY 2020 XX

Welcome to our first podcast of 2020 with special guest Steve Cox, J C Decaux's Director of Marketing. We discuss how outdoor has overtaken press in terms of overall advertising spend; to avoid getting caught out by the new gender stereotyping rules why you need a Marketing CDO - Chief Diversity Officer; the three marketing Rs for 2020: re-focus, re-balance, and responsibility. And those burger wars: are they in on it to ensure the category continues to grow? Plus those January "new year, new you" campaigns. +++++ USEFUL LINKS Out of home case studies and resources https://www.jcdecaux.co.uk/pictures-and-videos/jurassic-world-fallen-kingdom +++++   http://events.jcdecaux.co.uk/brandgap2download +++++ https://www.youtube.com/watch?v=LMz21ygWFmE +++++ BBC's Dracula outdoor campaign https://youtu.be/tIEr1Pcu03Y +++++ ASA gender stereotyping guidance (download)https://www.asa.org.uk/uploads/assets/uploaded/f39a881f-d8c9-4534-95f180d1bfe7b953.pdf +++++ Clearcast blog on gender stereotyping https://www.clearcast.co.uk/blog/what-do-the-recent-asa-rulings-on-gender-stereotyping-mean-for-your-ads/ +++++ Frankie & Benny's https://youtu.be/8h1G6cDO5NI Burgers Wars: Whopper has a Big Mac in every 2019 ad https://youtu.be/BfEEY1nmW8o +++++ Tourism Australia https://youtu.be/QMAq8F8N2Fg +++++ Talk to us podcast@wearewaxon.com +++++ Please subscribe and leave us a review on iTunes. +++++ THANK YOU +++++ www.wearewaxon.com

As the UK Prime Minister pledges to re-connect with communities outside the M25, we discuss how advertising's creativity may be limited by its London focus. Mark, Cairen and Paul analyse factors which can determine the success of a direct to consumer (DTC) brand. Plus, a mini overview of the cruise category, and new campaigns from Expedia and Oatly. +++++ USEFUL LINKS +++++ Marketing Week's Mark Ritson on Direct To Consumer https://www.marketingweek.com/ritson-casper-direct-to-consumer/ +++++ Celebrity Cruises "Wonder Awaits" https://www.youtube.com/watch?v=28NcvcfqoBg +++++ Expedia https://www.mirror.co.uk/news/uk-news/expedia-trolls-harry-meghan-escape-21299935 +++++ Oatly https://www.thedrum.com/news/2020/01/13/oatly-mounts-first-regional-marketing-campaign +++++ The Dog's Trust https://www.dogstrust.org.uk/ +++++ Talk to us podcast@wearewaxon.com +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com 

The Wax Lyrical team are joined by guest Dave Pickard, co founder of The London Sock Company https://www.londonsockcompany.com/ to discuss the realities of creating and building a direct to consumer brand. Plus - do wacky ads really work, with Behavioural Scientist Patrick Fagan from Capuchin Behavioural Science https://www.capuchin.cc/ And new campaigns from Starbucks, British Gas and M&S +++++  LINKS +++++ McDonald's Iconic Stacks (Leo Burnett) https://www.itsnicethat.com/news/leo-burnett-london-david-schwen-iconic-stacks-mcdonalds-advertising-300120 +++++ https://www.thestar.co.uk/news/people/sheffield-singleton-hired-billboard-his-search-date-and-response-was-amazing-1382642 +++++ Starbucks "What's your name?" (Iris) https://www.youtube.com/watch?v=7TEg6q1a3DE&feature=youtu.be +++++ British Gas "Here to solve" (The&Partnerships) https://www.youtube.com/watch?v=RQFWb-C8hvA&feature=youtu.be +++++ M&S "Start a denim love affair (Odd) https://www.youtube.com/watch?v=DXpEMMlGQPo&feature=youtu.be +++++ +++++ Talk to us podcast@wearewaxon.com +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com 

Mark Cairen and Paul ask whether Coke’s new “Better when we’re open” positioning is really relevant to today’s opinionated consumers. And they’re joined by Coca Cola’s former Global Content Excellence Director Guy Duncan https://www.linkedin.com/in/theguyduncan who explains how Coke has always taken a stand on social issues, as he and Mark go back through Coke’s 70+ year history of ads. Plus, a new positioning for The Royal Bank of Scotland, and how brands should be making a stand over tabloid intrusion. And new campaigns from Think! British Heart Foundation and Teva. +++++ Coca Cola https://youtu.be/wNZ92jLhPUk +++++ RBS re-brand https://www.thedrum.com/news/2020/02/14/rbs-rebrand-natwest-group-cmo-david-wheldon-retires +++++ Think! “Pint block” (VMLY&R) https://www.think.gov.uk/campaign/pint-block/ +++++ BHF “Swear Jar” (Mullen Lowe) https://youtu.be/cL1WQJsejG4 +++++ Teva “Hairspray” (VCCP Kin) https://youtu.be/XulFsMMg2rs +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com THANK YOU!

Mark and Paul discuss three simple Coronavirus guidelines for all marketers. Co-Founder and Co-Chair of the Conscious Advertising Network Jake Dubbins explains how brands can make a stand against funding questionable content. Is TV reach now really in decline? Ebiquity’s latest report suggests it is. And following Chancellor Rishi Sunak’s accidental promotion of Yorkshire Tea, Matt Phillips explains what to do when your brand gets unwanted celebrity attention. Plus, new campaigns from Uber Eats, Tesco, and Three. +++++ Conscious Advertising Network https://www.consciousadnetwork.com/ +++++ Ebiquity Mind The Gap https://www.ebiquity.com/news-insights/research/mind-the-gap-lifting-the-veil-on-cross-media-measurement/ +++++ Uber Eats “Bring It” https://youtu.be/-1tayzQn8uY +++++ Tesco https://www.bbc.co.uk/news/business-51611514 +++++ Three “The real 5G future is here” https://youtu.be/OM4nwcNo6oM +++++ Jake Dubbins https://www.linkedin.com/in/jake-dubbins-34888010/ +++++ Matt Phillips https://www.linkedin.com/in/phillipsmatt/ +++++ Additional music by Kevin MacLeod www.freepd.com Purple Planet Music www.purple-planet.com   +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com THANK YOU!

Mark, Cairen and Ben are joined by Rik Moore from independent media agency The Kite Factory to discuss how the media landscape has changed dramatically over the past seven days. How some brands are still running advertising which should and could be changed. Spikes in radio listening, the decline of outdoor, and the closure of cinema. Meanwhile, what can brands do now to really help out, and why that’s important for their long-term survival? And how brands and their creative and media partners can plan NOW for the new normal: the social trends we expect to see when we emerge from the crisis, including a renaissance in local brands and services; “responsible hedonism” as we treat ourselves after months of social and experiential isolation; and of course new attitudes to wellness.  LINKS +++++ The Kite Factory https://thekitefactorymedia.com/ +++++ Noel Penrose https://www.linkedin.com/pulse/managing-through-economic-turbulence-noel-penrose/ +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com THANK YOU!

Our Business as Unusual special Wax Lyrical episodes continue as the Wax/On team meet up by Zoom for web chats. Mark speaks to Gemma Greaves about the mood amongst marketing leaders at the moment, how the Marketing Society is pivoting at pace to support the community, dealing with her imposter syndrome, and what she will miss as she steps down from her role. Meanwhile Paul and Cairen chat to Dr Simon Moore, CEO of Innovation Bubble and a Chartered Business and Consumer Psychologist who specialises in uncovering emotional and personality influences on behaviour. He explains how brands should respond to the current situation as consumers shift from gain to maintain. He explains why if brands go silent consumers will believe they are lacking in confidence; how marketers should be leading with more emotional messages, and why our marketing should make the consumer feel more in control. +++++ LINKS +++++ The Marketing Society https://www.marketingsociety.com/ +++++ Innovation Bubble https://innovationbubble.eu/ +++++ Additonal music by Purple Planet https://www.purple-planet.com +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

In our special Business as Unusual Wax Lyrical podcasts we chat about the ways our businesses can get through the crisis. Mark Runacus and Paul Jacobs speak to System 1’s Chief Innovation Officer Orlando Wood who explains how applying right brain thinking to our creativity will produce better results. Drawing from his fascinating book “Lemon”, he discusses why there might be a post COVID creative renaissance, why some new low-budget, low production value, user-generated COVID-aware ads are performing better than Cannes winners, and has tips for brands making new ads using UGC on staying distinctive. Orlando dissects his favourite right-brain ad of all time, and joins us in reviewing new campaigns from Aldi, Virgin Media, and Bold +++++ LINKS +++++ https://www.linkedin.com/in/orlando-wood-6a62946/ +++++ https://system1group.com/ +++++ Orlando’s Book “Lemon” https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ +++++ Orlando’s Effweek presentation https://youtu.be/XUXYRf5O5T4 +++++ Download Mark’s Runacus’ summary of recent COVID-related consumer research https://bit.ly/WaxCOVIDresearch +++++ The Marketing Society https://www.marketingsociety.com/ +++++ Additonal music: Tomorrow's Times by Shane Ivers - https://www.silvermansound.com +++++ Funk In The Trunk by Shane Ivers - https://www.silvermansound.com +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Wax/On’s Mark Runacus and Paul Jacobs meet for another working from home special. A few days before rumours of a Virgin Media and O2 merger surfaced, Virgin Media's Jeff Dodds explained how our communication habits have changed in lockdown, how his team created a brand-new TV ad sensitive to our COVID-dominated world, talked about his passion for getting differently-abled people into the workforce, and shared the leadership advice he was given by Usain Bolt. Beano Studios’ Emma Scott tells us how she pivoted an 80-year-old comic to a multi-platform content studio and global kids’ insight database, and explains how COVID is highlighting inequalities amongst children with 1 million UK and 8 million US children denied access to outside space at the moment.  LINKS +++++ Beano Generation Alpha Insight https://www.beanostudios.com/post/the-future-s-bright-the-future-s-gen-alpha-1 and stay up to date with Beano’s latest research on LinkedIn https://www.linkedin.com/company/beano-studios/ +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think and leave your review on iTunes. And PLEASE SUBSCRIBE +++++ www.wearewaxon.com THANK YOU!

Our special Business as Unusual episodes continue as the Wax/On team meet up by Zoom for web chats. In this episode Paul and Mark speak to Victoria Fox, Chief Executive of AAR, perhaps best-known as an intermediary helping businesses find creative and media agency partners, and now re-invented as a consultancy. Victoria talks about pitching in lockdown, how COVID should make everyone think hard about the way agencies are paid, juggling being a working Mum and a home schooler, and maintaining a focus on diversity and inclusion. +++++ https://aargroup.co.uk/ +++++ Right Housing for the 2020s   https://aargroup.co.uk/wp-content/uploads/2020/05/AAR_Right_Housing_for_the_2020s.pdf +++++ https://www.fearlessfutures.org/ +++++. https://wacl.info/about/future-leaders-award/ +++++ Additional music: Driftmaster by Shane Ivers - https://www.silvermansound.com   +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

The 600,000 young people who are leaving university right now are facing an uncertain future. How do we avoid creating a lost generation of post-COVID marketing graduates? Paul and Mark talk to three recent graduates from Bournemouth University's advertising and marketing courses to find out how they're feeling about their career prospects. They share their own tips on Zoom interviews, how and when to be very creative with your job applications, getting the best from LinkedIn, what they ask of marketing employers in lockdown, plus the resources to get you more marketing and advertising skills and qualifications. +++++ https://www.coursera.org/yale +++++ https://learndigital.withgoogle.com/digitalgarage +++++ https://www.centreofexcellence.com/ +++++ https://www.studentjob.co.uk/ +++++ Additional music: Tomorrow's Times by Shane Ivers - https://www.silvermansound.com +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

The government wants us to go out and shop to kick-start the UK economy, but what's it like out there for retailers and consumers alike? Tim Robinson is CEO of Doddle, a business right at the crossroads of physical retail and e-commerce, offering solutions for click and collect, returns and ship from store. Tim is a veritable font of retail knowledge and he shares his vision of the retail future post COVID, where and how retailers must invest to survive, and how our obsession with home delivery damages margins and holds the sector back. He tells us how retail marketing should change post COVID, and gives an insight into the challenges faced by retail merchandisers. He also talks about the pivot his own business made when he realised Doddle wasn't in the right shape to capitalise on future opportunities. +++++ www.doddle.com +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

How has lockdown been for entrepreneur owned and managed businesses? We speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer ambitions or dramatically accelerated them. One has found a gap in the highly-competitive drinks market and the other has set out to disrupt the furniture category. Kris Ingham founded Rejuvenation Water out of a fascination with the power of amino acids, and Rob Bridgman created the sofa-in-a-box company Snug because his own sofa buying experience was such a nightmare. They talk about their different start-up experiences, funding, entrepreneur support networks, and what they've learned in lockdown. https://rejuvenationwater.co.uk/ +++++ https://snugsofa.com/ +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Still at home and meeting guests over Zoom, in this episode, Wax/On’s Mark Runacus and Paul Jacobs meet up with Tina Fegent. Tina is well-known in the marketing community on both sides of the client/agency relationship, and she has a unique perspective on that having worked in both worlds. Today she leads her own specialist marketing procurement consultancy helping brand owners find the right partners for a wide range of marketing services. She explains why a pitch remains the best way to choose an agency, and why agencies shouldn't be paid to pitch. She tells us how clients and agencies are adapting the pitch process to lockdown, including innovative ways to really get to know each other in place of the traditional “chemistry” process. She discusses the pros and cons of in-housing, talks about the 20 different agency models she's identified, and explains how brands have re-evaluated their procurement needs in lockdown, extending contracts and changing supplier relationships to help them meet their post COVID-19 evolving needs. And of course, she shares her favourite TV ad. +++++ https://tinafegent.com/ +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

The “Should’ve gone to Specsavers” campaign has been running for 18 years, and for many, its one of the most consistently funny ad campaigns of all time. And it’s all produced in house. The campaign was the brainchild of former Specsavers Creative Director Graham Daldry, and we ask him ‘How did you do that? How did you keep a campaign funny and fresh for over 18 years?’ Graham explains how in-house creative works in reverse to a traditional agency, why in-house teams have to be better than agencies, the importance of being allowed to fail, and the secret? “Consistency that can be varied.” Graham also chooses his favourite funny ads, and his personal favourite from the 18 years of Specsavers’ campaigns. +++++ www.grahamdaldry.com +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE 

In this episode Mark and Paul are joined by Chris Smith, Managing Partner of Playfair Capital, seed stage investors who specialise in technology businesses; and Andrew Rummer, Entrepreneur In Residence at Finimize, an app providing easily digestible investment news and education to a global audience of close to a million. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

With 2,700 pubs, restaurants and hotels across the UK, Greene King is the UK's leading pub retailer and brewer. Their CEO Nick Mackenzie joins us to explain the challenges they have faced during and after lockdown: how they responsibly disposed of beer trapped in shuttered pubs, safely re-opening their massive estate, how the customer experience has changed in a COVID-safe pub, plus his own personal reflections on leadership, bravery, and diversity and inclusion. We're also joined by hospitality design expert and CEO of Keane Brands Jeremy Scarf, for a discussion on the role of pubs in the future of our high streets and communities +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

It's the first day back in the office and the whole Wax Lyrical team is together, albeit two metres apart. They share learnings from lockdown that will be carried forward including "balance", "confidence", "freedom" and Zoom calls in your vest. How they launched a new brand in lockdown, and tips on COVID-safe photography shoots. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Raissa de Haas, co-founder of premium mixers and tonics business Double Dutch and Ella Rauen-Prestes, founder of low-sugar cakes brand Fitbakes, join Wax/On's Mark Runacus and Cairen Harry to talk about female-led start-ups. They tackle the issues in the male dominated drinks category, and gender prejudice experienced in funding. Both women share their tips for other female founders, and explain why it's better to get out there and start learning than to wait and try and make your first product absolutely perfect. +++++ https://www.fitbakes.co.uk/ +++++ https://doubledutchdrinks.com/ +++++ Guinness - "Sapeurs" https://youtu.be/66HuFrMZWMo +++++ https://en.wikipedia.org/wiki/Ada_Lovelace +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE   

Bulb is undoubtedly a phenomenal success story in the energy sector and beyond, now with 1.7 million Members, they set out to do more than disrupt the category when they launched, they wanted to create a truly forward-looking and sustainable energy business. Bulb's Clem Hobson joins Mark and Paul to share her personal journey from theology graduate to Head of Brand, and explain why a simple vocabulary change from "customer" to "Member" created a significant culture shift. She also talks about when it's right to keep work in-house and when you need an agency, and how she took Bulb's advertising onto TV for the fist time. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Simon Duffy MBE joins the Wax/On team to talk about his new mouthcare brand Waken, and Bulldog, the hugely successful male skincare brand he created and sold. Simon talks about finding the market in the gap for both products: shopping in New York was the inspiration for Bulldog, whilst supermarket shopping here in the UK inspired him to launch Waken. He also give his point of view on the differentiation versus distinctiveness debate, and says with Waken he aimed to make all his competitors look very similar. He explains why there's no such thing as a low interest category, just low interest products. He also offers his own simple and effective skincare tips, and tells us what he said when he met Prince Charles (probably). +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Sammy Rubin is Founder and CEO of new life insurance brand "YuLife". He joins Wax/On's Mark Runacus and Paul Jacobs to explain why financial and business success early in his career left him feeling unhappy and unsatisfied. He explains how today he combines spirituality with his successful business career, the role that mindfulness plays every day at YuLife, why he doesn't feel part of The City, and how he hopes to shape it for the better. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE 

Have Lockdowns 1.0 and 2.0 made us more or less likely to drink alcohol? And how much will we be drinking this festive season? In this week's podcast we talk to two female founders who have played a major role in the rapid growth of the no alcohol wines and spirits category. Ellie Webb created Caleño Drinks, a range of tropical alcohol-free spirits inspired by her latin roots, and Amanda Thomson is founder of Thomson and Scott who produce "Noughty" an alcohol-free and vegan sparkling chardonnay. They both explain how they're trying to change the drinks industry: why aren't there more healthy drinks choices? Why aren't there ingredients lists on drinks? And is alcohol the new tobacco? Here are Ellie and Amanda's favourite TV ads https://youtu.be/IBtHj0674Is https://youtu.be/WA4dDs0T7sM +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Wax/On’s Ben Hooper and Mark Runacus are joined by Eve Sleep CEO Cheryl Calverley and Creative Director Caroline Smith. Cheryl explains why it’s important that Eve Sleep is perceived as more than a mattress business and becomes a sleep wellness brand. Caroline tells us how in-housing works at Eve Sleep; and Cheryl talks about making the transition from CMO to CEO. Plus we unveil some new category insight from our friends at Human Theory and ask how a brand like Eve Sleep can authentically play a role in us getting better sleep, and what Eve Sleep is doing to become more sustainable. Favourite TV ads: https://youtu.be/ResTqd7LN8g https://youtu.be/JzBqc91C-Ig +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Rory Sutherland is the special guest in the Christmas - and final - Wax Lyrical podcast of 2020. Ted Talker, Ogilvy Vice Chairman, author and creative director, Rory chooses his personal favourite 2020 Christmas ads, and in typically fascinating and funny style explains why doing things your finance director doesn't like could give you competitive advantage in marketing. He tells us that advertising planners have given up on trying to understand the consumer, and instead want to make all customers a bit like planners. In a wide-ranging conversation filled with behavioural economics nuggets, he also explains which favourite food he shares with David Ogilvy +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ HAPPY CHRISTMAS AND HERE'S TO HEALTHY AND PROSPEROUS 2021. KEEP WELL AND STAY SAFE.

Wax/On's Mark Runacus and Paul Jacobs welcome vegan food brand Better Nature's co founder Elin Roberts to the first Wax Lyrical of 2021 to discuss the huge growth of Veganuary. They ask Elin how important the movement is for her brand, whether conventional meat production might disappear altogether in the future, and amidst massive growth in the plant-based foods category, how Better Nature can compete. Elin also provides her own tips on enjoying Veganuary, including her favourite quick and easy vegan recipe. Plus of course her own favourite TV ad, featuring some colourful clowns. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Serial start-upper Fleur Emery joins Cairen and Mark to share her own experiences as a successful entrepreneur. She tells her stories of pitching for investment and pitching to retailers. She explains why we should stop calling it pitching, and how the best approach is to be your authentic self. Fleur talks about her latest venture - Real Work - https://www.doreal.work/ which she describes as an online co-working space for women. And reveals her most memorable, but not necessarily favourite, TV ads from the 1970s and 1980s. https://youtu.be/CVOMK6YD6fw +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE  

Brands With Values Managing Director and Marketing Society Fellow Adrian Walcott joins Wax/On's Mark Runacus and Paul Jacobs to explain ways we can improve inclusion in our workplaces. Adrian talks openly about his own struggles as a young black man to get a job in marketing, before securing senior roles at Barclays and Eurostar. He tells us how being your authentic self unlocks your superpowers, and how he wishes he'd turned to Karen Blackett OBE earlier in his career for mentoring. Plus of course his favourite TV ad, from 1986. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

In this special edition of the podcast we have tips for anyone entering this year's Marketing Society Awards. Society President and Chair of Judges Syl Saller CBE explains why her Diageo team enter the awards. And we chat to two of this year's judges, Camelot CMO Keith Moor and Octopus Energy CMO Rebecca Dibb-Simkin. They tell us what they're looking for in an award-winner, and share their tips on crafting a successful entry. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE 

Black Bee Honey's Chris Barnes and Paul Webb tell us that a honey bee can fly at 15 mph, that bees must gather nectar from 2 million flowers to make one pound of honey, and that it would only take one ounce of that honey to fuel a bee to fly right around the world. In this fascinating episode which provides an insight into the amazing world of bees, Chris and Paul share their founders stories and explain how they shifted from an urban hive rental company to a consumer brand which offers the best of UK-produced honey. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Nick Telson, co-creator of the hugely successful night-out booking platform Design My Night and now Co Founder of investment fund and "start-up playground" Horseplay Ventures, joins us to talk about the nightlife sector's renaissance post-COVID and much more. He shares the highs and lows of his own start-up journey, including when and why to exit. Plus what happens if you get Seller's Remorse? Nick explains he's discovered that money doesn't drive him: he enjoys the hustle and bustle of business. He also tells us what he's doing to try and improve inclusion in the start-up community. And we learn that his favourite TV ad may have been inspired by a 19th century British pre-raphaelite painting. +++++ https://horseplay.ventures/ +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE 

In this episode we’re joined by Jeremy King, Founder and CEO of Attest, the consumer research tool and technology platform that helps brands and businesses grow without guesswork, to talk about one of the biggest shifts in business in the last few years, Direct to Consumer (or D2C for short). We discuss their latest report delving into the sector – the D2C Digest – and some of the key learnings that have come out of it, such as reasons to be optimistic about the D2C landscape, what has made D2C so successful and how in a post-pandemic world D2C businesses will continue to prosper. Plus, we learn all about Jeremy’s favourite “Big Ad”, inspired by Lord of the Rings and British Airways, telling the story of a pint of beer. +++++ Download the D2C Digest report here https://www.askattest.com/the-d2c-digest?utm_source=waxlyrical&utm_medium=referral&utm_campaign=waxlyricalq22021 +++++ VOTE for your favourite D2C brand https://www.linkedin.com/posts/mark-runacus-mbe-2249091_podcast-d2c-d2cbrands-activity-6795627270905057280-kwmE/ +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Healthy dog snack brand Denzel’s is sold just like human snacks in convenience stores and petrol stations. Founders James Lacy and Nathan Perry explain it wasn’t easy persuading retail buyers to do that, but now they have, it outsells traditional channels for them. In our latest scale-up podcast James and Nathan explain how they gave up their comfortable jobs, moved into a garage, and decided to create a new category: healthy dog snacks. hear how they did it, how they secured their first major listing in Sainsbury's, and a significant investment from Virgin +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE 

FLOWERBX Co Founder and CEO Whitney Bromberg Hawkings discovered that 60% of flowers that go into a shop are wasted. That prompted her to create her negative working capital model - meaning flowers are specifically cut to order which she says has less environmental impact, and gives her customers better quality flowers for better value.  Whitney tells Harry and Mark why she left "the best job in fashion" as Senior VP of Communications for Tom Ford, to set up her own business. She shares the challenges she faced and her successes, and teaches us all about beautiful flowers. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Is crowdfunding right for your business? Find out by listening in to this episode as we're joined by Scott Simpkin from equity crowdfunding platform Seedrs. Scott explains that the Seedrs mission is to really democratise investment, with people literally buying into companies from as little as £10. He goes on to say that it's a great opportunity to both raise money and create a highly engaged community of investors, customers, and powerful advocates. We also talk about how COVID has led to a rise in entrepreneurism in the UK. Scott also explains how and when you should consider crowdfunding, great investments he missed out on, and new investments coming up next on Seedrs. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

"We only had three weeks of cash. And then we came out victorious. And we were the second biggest selling lager on Amazon only behind a 24 pack of Fosters. We pivoted the business. We went hard into DTC, and a few months later, we were in 1500 grocery stores," explains Lucky Saint MD Emma Heal of the brand's hectic experience of Lockdown. Along with Founder Luke Boase, the duo talk about how they produce an authentic pilsner without alcohol; how COVID has driven an increase in the so-called moderation trend towards no and low alcohol brands; before surprising us with a £10 off code so all Wax Lyrical listeners can try the beer for themselves. Enjoy! 

Gymbox broke the mould for fitness when they launched in 2003 from a converted car park in the centre of London. Since then they've gained a reputation as an experience brand that does cool and edgy ads that get noticed. In our first off-Zoom and recorded-out-in-the-real-world podcast, Wax/On's Mark Runacus meet's Gymbox's Brand and Marketing Director Rory McEntee to learn how they take creative risks ("ask for forgiveness not permission" Rory tells his team), how he keeps his experience brand fresh using a combination of in-house resources, freelancers, and agencies, and how he sees the fitness industry evolving post COVID.   +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com 

"We knew that Coca Cola and Pepsi wouldn't do it. And we could. This is what we stand for," says Orla Weir, Global Direct To Consumer and Brand Manager of Ugly Drinks on their unique brand. In this fascinating interview she explains  "We want to rebel against the fact that people are being given the sugary and sweetened products, but told they're all about something else… The ugly logo itself has this 'U' that’s kind of shaped like a tongue. And for us that was always a bit like sticking your tongue out at the big dogs."  Join us as Orla talks more about maintaining her brand's distinctiveness, launching in the US, the ups and downs of crowd-sourcing new flavours, and what she would love to do if she had the luxury of a big marketing budget."    +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com 

Jason Gibb had a successful career as a TV producer: he brought Scrapheap Challenge to our screens,, exported it as Junk Yard Wars to the US and lived in Hollywood. But he tired of what he describes as his shallow existence in LA, and decided to do something more "wholesome" so he moved to Italy, bought an olive grove, and managed to sell his first harvest to Selfridges. He sold the business - Nudo Italia - and was inspired to create Bread and Jam, a festival for food and drink entrepreneurs.  Jason talks about his life in Hollywood, then encouraging his customers - including Barbra Streisand - to adopt olive trees, but most of all what he's learned from the many successful Founders he's worked with as part of Bread and Jam.  https://www.breadandjamfest.com/festival2021  +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com   

Mike calls himself "the start-up guy" having learned the ropes in the early days at Innocent, and then founding and successfully exiting from his own confectionary brand Peppersmith. He realised the importance of the direct to consumer channel but found little useful guidance out there, so he decided to write it himself. He joins Wax/On's Harry and Mark to talk about his own start-up and scale-up experiences, and what he's learned interviewing other Founders to gather the insights for his book on direct to consumer best practice. Mike explains how Innocent's "superbrain" was the key to its success; his post COVID positive outlook for direct to consumer brands; and how he hopes his book truly inspires the next generation of Founders. One of the reasons he loves D2C is because "it's the best way to test the market without a retail buyer telling you your product's not right for their store."   If you're interested in D2C, you must give this a listen.   +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com   

Our latest Wax Lyrical guest, Will McDowell Founder and CEO of Tastily, talks us through the meal subscription space; one that is still in its infancy in the UK. He explains that Tastily is for food lovers who are short on time. He also takes us on his bumpy journey from initial idea to production, and shares his direct to consumer marketing tips: what's worked well, and what hasn't worked quite so well.  If you're interested in exciting (and tasty - we've tried them!) new food products, you must give this a listen.  +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com   

Udhi Silva, co-founder of pork snacks brand Snaffling Pig joins Harry and Mark to explain how they transformed the humble pork scratching from a pub food accompanying a pint and a game of darts, to an artisan snack targeted at 30-something women.   He talks about bringing to life their tongue-in-cheek ethos of escaping the rind of life with the most pun-packed brand personality; their successful Dragon’s Den experience; the power of crowd-funding; their brand innovations including sell-out advent calendars and barbeques;  and a favourite TV ad that broke the internet with over 300 million views!   +++  This is our final podcast of 2021.  THANK YOU for listening and THANK YOU to all our guests. We'll be back in 2021 with our fourth season which we're calling The Scale-Up Playbook - sharing what we've learned from the many successful Founders we've met in the past 50+ episodes.   +++++   Meanwhile talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com   

Ask any Founder and they’ll tell you that raising money to grow your business is hard work. There are urban myths about it being easier to pitch for a million than for five thousand.  So whether you’re scaling up or even starting up, which funding approach should you take? And why?  In this episode we find out by speaking to the people who've done it: Snaffling Pig’s Udhi Silva; Will McDowell from Tastily; Direct To Consumer Expert Mike Stevens; Scott Simpkin from Seedrs; Chris Smith from Playfair Capital; and Nick Telson from Horseplay Ventures.  Mark and Harry and their guests guide you along the entire scale-up funding journey, from pre-seed, through crowd-funding and angels, to series A and B and venture capital.  +++++   Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com   

One of the main challenges you’ll face as you scale your business is attracting and retaining the best people.  And that’s the subject for episode two of our Scale Up Playbook. Wax/On's Mark Runacus and Harry Neale are joined by founders and leaders who generously share their own fascinating experiences of the people side of growing a business. We discuss your leadership role and your skills; how to make your strategy understandable and accessible by everyone in the company; support networks and mentors; making those big important senior hires; team-building and team-work; diversity and inclusion; and the vital ingredients of the very best scale-up culture.  Thanks to our podcast guests from Eve Sleep, Virgin Media O2, Bread and Jam, Double Dutch, Fitbakes, RealWork, Lucky Saint, Waken, YuLife, and Horseplay Ventures. +++++   Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com