The Russell Brunson Show (Russell Brunson | YAP Media)

The Side Hustle Show is a really cool podcast I discovered recently where you'll find inspiration for ways to make extra money in your free time. Hear entrepreneurs share their stories of how they made their side hustles actually happen. I hope you check out the show.

Listen in as Russell answers marketing questions during a recent live episode on Clubhouse. To be on the next Marketing Secrets Live episode, register at ClubHouseWithRussell.com Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody. It's Russell Brunson. Welcome back to Marketing Secrets Podcast. Today, I'm going to be letting you guys listen into a live Q&A I did on a recent Marketing Secrets Live Show. If you're not yet part of the Marketing Secrets Live Show, it's a live version of this podcast where I hang out and answer questions live, and it's so much fun. We usually do them about once a week. And if you want to be a part of the next one, go to clubhousewithrussell.com, go and register, and that way you'll be notified the next time I go live. With that said, I'm going to jump into Q&A and hopefully one of your questions is answered. If not, make sure you come on the next live show. So what we're going to do now, we're going to spend 15 minutes or so opening up for Q&As for any of you guys, have any questions. So Yhennifer, do you want to walk people and me through the process of how we're going to be doing the next step of the podcast? Yhennifer: Yes, awesome. All right, guys, I'm going to bring up five people. So just make sure that if you want to speak, if you have a question, just hit the little raising the hand button in the bottom and we'll bring you guys up. As you come on here, make sure that you mute your microphone. So that way there's no background noise in the back. And let's see, we're going to bring some people on here. All right, we've got a few people here that want to join. There we go. All right, make sure you guys mute yourselves. First, we're going to have Carolina. Carolina, welcome to the club, to the room today. We're so excited to have you here. I know you are a mentor in the Spanish world and also a 2 Comma Club award winner. So what questions do you have for Russell? How do you want to contribute to this conversation? Carolina: Hey Russell and Yhennifer, thank you so much for this room. It's been amazing. I was taking notes from everything everyone said, so thank you so much. Russell: So good to hear from you. Carolina: Yeah, it's always good to hear from you Russell. I hope I can make it to FunnelHacking in September. I hope they let me travel. Russell: You just got to sneak out. There's always a way. Carolina: I know. Our country is still not allowing us to travel for leisure, just emergencies, but I will say it's an emergency. Russell: This is an emergency. FunnelHacking Live is a huge emergency. Carolina: I agree. I wanted to ask you just about, maybe not related necessarily to the marketing secrets mentioned today, but just there's a huge community in Latin America, Spain who love ClickFunnels, who love you. And they keep asking me when is ClickFunnels going to be available in Spanish, but also your books. I guess that's my biggest question. Do you guys have any plans for expansion to the Spanish speaking markets? I'd love to hear that from you Russell. Thank you so much. Russell: Yeah, that's a great question. The answer is yes, emphatically yes. Next year will be our year of internationalization. That's how you say that, right? We had to do a lot of coding on the ClickFunnels platform to make it so that we can start translating quickly into languages. And that part of the process is actually finished. So we do have translators. In fact, Spanish is the first language that's been translated. The way it works, this is actually kind of cool for the non-techie guys like me when I learned how it works, is they had to go through the whole software and basically any place that there's a sentence or a phrase or something, they had to go and write code around it and say like, this is the phrase, and this is the thing, right? And so obviously there's a lot of places that happens. And then what happens now, it makes this database where it shows all the sentences, the phrases, the words, the paragraphs, all the stuff. And the translators go in and just retranslate every single thing. And then now we can click a button and it just changes the language across the whole platform and makes sure that the translations are correct. So we do have a team right now doing the Spanish one and making sure that, obviously, not just a direct translation, but one that makes sense. So that's kind of been happening. My guess is shortly after FunnelHacking Live is when we'll be rolling out that inside the ClickFunnels platform, which is exciting. And then we're trying to plug in other languages as well. So that's that. On the books. Yes, I'm learning about publishers and contracts and things like that because one of my friends, Sharon Lechter, if you guys know her. She was one of the co-authors of Rich Dad, Poor Dad. She also wrote, or did the first version of Outwitting The Devil, which is one of my favorite books of all time. And it was interesting because Outwitting The Devil's already in 40 languages. I'm like, how did you do that? And she's like, when I signed the contract, I kept the international rights and I was able to go and quickly do it across the board. Unfortunately I didn't do that with mine because I didn't know that was a thing. So I've been working with our publishers to see how we can speed up the timeline. I know there's translations happening in four or five languages right now, but the process is slower than I thought or imagined. As you know, you messaged me the day, the original version of Dotcom Secrets and Expert Secrets are in four or five languages, but it's the older version. And so we're doing all the new updated ones right now. In fact, I got one the other day. I can't remember if it was Vietnamese or something. It was really cool. So yes, they're in process. I wish it was going faster. I'm trying to work with the publishers to figure out a way to move faster on all of it because I agree that's our next big thing for next year is to be able to rebuild all of our funnels in Spanish with the Spanish versions and different languages. And then also have the platform being able to handle that from the languaging inside, but also local merchant accounts that work in different countries because they don't all work in every single country, and then having support teams in each country as well. So we're working on it. It's a bigger process than we had planned initially. But next year is the year that we're trying to get as much of that done as possible. There's the goal. Carolina: Awesome. Thank you Russell. And hopefully, maybe even some of your courses like adding subtitles and stuff like that, that would be really neat as well. Maybe 2023, I don't know. Russell: Let's do it. There was actually, it's funny, there was a company that came out that was doing that, where they would take a YouTube channel or a video contract courses and you give it to them and they'd retranslate the whole thing. And we were about to hire them and they went out of business right when we were about to hire him. So if you want to start that company, let me know and we can start dropping everything. Literally it was really cool, you give me your YouTube channel. They go through scrape it all, rewrite it all, and launch the Spanish version or the French version or the German version. Anyway, yeah, if someone wants to start that company, I will give you money to do that for me. Yhennifer: You heard it first here. Carolina, such a great idea. Spanish market, here we come. Our Spanish people need some of ClickFunnels Russell. Carolina: I'll talk to some people. I'll talk to some people and reach out to you. Russell: All right, awesome. Yhennifer: Awesome. Thank you, Carolina for being here. Next up is Christine. She's a social media specialist, content creator. She manages social media platforms. Christine, the mic is all yours. Christine: Hi, I'm Christine and I'm in Dallas, Texas. And unfortunately Russell, I had never heard of you until I met Nikki Nicole. And she is teaching in a room here, excuse me, on a book that you have, Dotcom Secrets. Russell: Okay, very cool. Christine: Yes, exactly. So now I'm in a room with you. Russell: Welcome to the room. Glad to be hanging out. Christine: Thank you. And so I have ordered the book. Russell: Mm-hmm (affirmative). Christine: All right. That she's training out of, and I'm waiting for the forms and everything to come. What would you say to me is one of the most important item in the book that you would like to make sure that she lets us know in training from your book? Russell: As she's training? Oh man. Well, the Dotcom Secrets book. That's the first book I ever wrote. It's by far the one that's my favorite. Everyone's got their favorite one, but that's my favorite one. I think the biggest thing is really understanding the customer journey. That's where I think funnels and all the things we do today are based on that. Most businesses I go into, they're very much like they have a product, they sell the customer the product, and that's the business. I would say the majority of business, that's the way they look at things. Whereas the thing that I've geeked out on for the last two decades of my life is the customer journey. Someone comes in, what's the first thing, and what's the second thing, where do we take them? And how do we move them? And where do we send them to? And how do we serve them at the highest level? And I think a lot of times business owners are scared. Like, well, if I, if I give them an upsell, if I sell them something else, or if I move them from step one to step two they're going to be offended or whatever. It's like, if you realize that the products and services and things you're creating, that's how you serve your audience, right? When you really believe that, then it's like, okay, how can I serve this person? They come into my world the very first time, right? Right now you've bought the book. You're going to get the book in the mail and now you're going to be into my funnel. And so you'll hear me talk about different things. I'm probably going to invite you to our 2 Comma Club live event that's happening next week right, because that'd be the next thing. And then after you experience that, then I'll invite you to come to FunnelHacking Live, our big event. Then from there we'll invite you to join our coaching program. Not because I'm a salesman trying to sell a bunch of stuff, but because I honestly believe, and I've seen as we've taken people on this journey, this is the process and the path that gets people success the fastest. And so I think as you're going through the book, realizing that this is about serving at a higher level. That's the whole key. That's what funnels are about. That's what ascension, that's what value ladders, that's what all these things are about is figuring out how to serve your people at the highest level. And I always tell entrepreneurs, I believe that if you felt that entrepreneurial call and you're starting a business or you're trying to, or whatever, wherever you are in the process, that call is literally a calling from God. Where he's saying, look, there's a group of people you've been called to serve. I've given you unique talents and abilities and things that you can do. And your job is to go figure out how can I take these talents and I can serve these people. And so the Dotcom Secrets book is going to help you with, okay, now that I've found these people, how do I find them? How do I move them? How do I actually serve them at the highest level possible? So that's what I would say is looking through business with that lens, as opposed to, what most businesses are, which is write out your business plan and things like that. It's like, no, how do I serve my customers at a level that nobody else has done yet? And then I can change their lives. And that's how you actually grow a business. So I hope that helps. Christine: Thank you so much. And so what I got from it to just make sure that you stick with the process to ensure that you're going to make it to the end, is what I'm hearing. Russell: Definitely. Christine: Well, you can thank Nikki Nicole for bringing your book to her room. And just know that I appreciate you both because I'm hanging in there. Thank you. Russell: That's awesome. Thanks so much. Yhennifer: Thank you Christine for being here. Russell, you got people reading your books in other rooms here in Clubhouse. Russell: I love it. Yhennifer: That is amazing. Russell: Tell Nikki thank you. That's amazing. Yhennifer: Yes, awesome. Stephanie, you're up. She's a homeschool mama turned seven figure digital marketing agency owner. Also a coach. Welcome, Stephanie. What is your question for Russell or contribution to the conversation? Stephanie: What's up guys? Oh my gosh, I'm so excited to be here. Dude, okay, so I've been in the ClickFunnels world and the Russell Brunson world for a long time now. And I have watched you journey through your entrepreneurial journey, and it's just been absolutely incredible. And so, as you were just talking about serving your people at the highest level possible and recognizing the calling from God in your life to reach a certain people group, I've seen in your journey that as you do that and you take hold of that more and more that you have also too worked really hard in your family in order to serve in your family at the highest level possible as well. And I've seen, as you're very transparent and you're vulnerable about it's a struggle as a parent who wants to be intentional with running a business where you want to kill it, you want to serve well, but you also too, don't want to leave your kids behind in the dust, right? And so why would we build a business to lose, I don't know, for me personally, they're the reason I started the business. And so I guess my question for you is, do you have any, you've got marketing secrets, but as you've built this business, oh, by the way, just plug for Russell's podcast. If you have not listened to the most recent uploads of the Roundtable of World Changers. Oh my gosh, that was so incredible. Russell: That was a fun one. Stephanie: Oh, it so incredible. And I keep going back and kind of relistening because the adventure that you took with your kids to go with Matt Maddix, and just kind of go out and just hear from kids that are younger and aspiring to these big dreams and everything, it was just incredible. So you guys go listen to those. But Russell, do you have anything, it doesn't have to be like super anything totally profound, but just for you, what are some of the secrets you've found between managing serving well in your business and serving your family well and loving them well? Russell: Oh, such a good question. And it's interesting. It's probably not for everybody, but for me business is way easier for me than being a dad. Being a dad is hard and it's emotional. And so it's tough because by default I'm like, I could deal with these things where I can like, oh, business leads, I'll slide over here and do business. And I think that a lot of us have those problems. We have our things that we're really, really good at and then we have things we struggle with, and we always slip to the thing that's going to be the easiest. But man, like every morning I wake up and I love driving my kids to school. I love being there in the morning when they're getting breakfast, and helping them, and just being around them. And try to pay attention to them. And then I go to work. And at the end of the day, I got to come back because I know they're going to be there. And so I try when my kids are at home, I want to be home as much as possible too. But it's definitely, it's this mental war that all of us have. In fact, I think you know this, I'm in the middle of writing my fourth book right now. And one of the fascinating things, and I found this stat somewhere, and when I found it I was like, oh my gosh, I realized so many reasons why I struggle with things now. But basically the stat was like, the human brain, I think, weighs three pounds. But 25% of our calories are burned by our brain. In fact, Joe McCall, I think he's down in the group down below, he sent me an article after I mentioned that at the FHAT event. He said that it was an article, I'll mess with the stats, but it showed like chess players who play these chess tournaments, when they're sitting there just moving pieces around, but their brain's working so hard. They'll lose like 20 pounds in a week playing chess at a, at a chess tournament. That's how much our brain is doing. So our brain is burning all these calories and it's tired. So our brain's like I've got two options, I can go work really hard and do this thing or I can find the easiest path. So our brain's always looking for the easiest path. So for me, it's like, okay, my teenage son is driving me nuts. He's insane. And it's like, I got to go deal with this or I can just go in the office and write a webinar, right? And so for me my brain's like, oh, webinars are way easier. You've done it a million times. It's easier for it to slack off and go there as opposed to confront the situation. Now, as I'm more and more aware of this, I'm looking at this debate with my brain and it's like, no, this is more important because my son, even though he's driving me insane, there's a window where I can like do something here. And if I slip back and go to the easier route, I'm going to miss that window and it's going to be gone. And so just being more aware of that, I think where we realize that our brain wants to do whatever's easiest. And for me, as much as I love my wife and five kids, it's not the easiest path for me. The easiest path is by far business. For whatever reason, I got good at it. So it's the easiest path. And so it's looking at that and saying, don't always default to the easiest thing, default to the most important thing. And I have a quote that I share all the time is from David O. McKay, says, "That no success can compensate for failure in the home." And I think about that a lot where it's just like, oh, I can go and do this thing that will be so easy. And I'll make more success and all my fans and followers will think I'm awesome. Or it's like, I can have this hard conversation with my kids and I can help them. Or I can go take them to the homeless shelter. Or I can leave everyday at three o'clock and go to wrestling practice with them because I need to be there for them. And that's more important than me stroking my own ego, right, and getting the, you know. I don't know, it's not a perfect science and I mess up a lot. I'm sure my kids will tell you stories someday about how, as parents are, but I try the best I can. I think the big things is just understanding that the easiest thing's not always the best thing, and understanding that again, no success can compensate for failure in the home. So don't forget the family. Especially for, like Stephanie you mentioned, most of us got in this business because it's like, I want to spend more time with my kids. I want to help. And that's how we got started. And then we got the adrenaline rush and the high from success. And you want to keep defaulting to that because it feels good. And I've seen so many families and marriages destroyed in the wake of success, which is like the worst thing, right? What's the point of it at all at that point> so it's remembering those things so that you don't, in fact, what's the quote? There's some quote that's like, what profit the man if he gains the whole world, if he loses his own soul? I hear that. And I'm like, oh, yeah, I don't want to lose that. Stephanie: Ah, that's so powerful. Thank you so much. I appreciate it. And thank you for just journeying out loud Russell. Just from all of us to you, thank you. Russell: No worries. Thank you. And for anyone who's got kids, it is hard. So don't think, someone the other day told me, it's got to be so nice to have the perfect family and perfect life. I started laughing. Like, are you kidding me? I was telling him, like two months ago I was about to, I didn't tell him, I won't repeat the details on recording, but it's tough, but it's amazing. Yhennifer: That was so good. So Russell, you see everybody like flashing their mics. That's equivalent to like clapping. So everybody's like clapping. Russell: Thanks for clapping guys, that's exciting. Yhennifer: Yeah, that's a Clubhouse thing. Russell: I'm learning the ways. Yhennifer: If you see me and Stephanie, were like clapping away and kind of cheering you on on the things that you're saying here. Family is so important and that was so good. And we do appreciate you sharing your journey, like Stephanie mentioned. Awesome. Thank you Stephanie for being here. Up next, Yasim. She's an Instagram expert. What question do you have for Russell? Take it away. Yasim: Thank you, Yhennifer and Russell. What an honor to be speaking to you. I am a huge, huge fan. And just actually before I ask you the question, how you mentioned about family, to me, you are not just a marketing expert, but for me you are one of the biggest ambassadors of women because I have never heard you speak about marketing before you start your sentence with this happened thanks to my beautiful wife. Every single time, you always honor Colette. Every single time, whether I listen to you at that ClickFunnels Live, or it's a podcast or a blog post. And I hit the fortune to meet Colette because I was so curious after hearing about her, and she's a beautiful being. And we know that you mean it with all of your heart. I am single, and I can tell you, I think for all of us single women in the world, you are giving us so much hope and you are modeling such a beautiful way of behavior. So wanted to thank you for that, first of all. Russell: Thank you, I appreciate that. Yasim: That comes from all of my heart. Russell, did you think of actually crowdsourcing this international thing? Because I'm one of your fans, and I know you have fans all over the world. I speak five languages. I would be very happy to help you just to help you. Russell: Oh, very cool. I hadn't thought through that, but maybe as we get closer. We're still trying to figure out all the details of it. So that's great to know. And maybe you can do all the work for all the languages if you've got five. I barely speak English right. Yasim: Thank you. Yeah. I've been in touch with John Parker because I had met him also in ClickFunnels Live. So I can just mention it to him. But yeah, just I thought in your community I'm sure you have people from all the languages. So now my question is, and I'm embarrassed to ask this question because I have been in your world and doing your trainings for a while, but I am only now since few weeks starting the webinar journey myself. And I know you were telling us to start it a lot earlier and I'm embarrassed. I did not. But anyway, I'm watching the trainings and reading the book again. And the one part I'm really unclear about is how do you make the distinction between your origin story and the vehicle? In case it's more clear, I teach about Instagram. So I tell in my origin story that I tried to learn it from the free videos and then I watched online recordings. But social media algorithms change so quickly that you cannot learn this by watching a prerecorded video. You literally need to have live coaching, and that's what I do. But for me, that's the origin story and the vehicle. If you can please help me make the distinction, I would very much appreciate it, thank you. Russell: Yeah, definitely. In fact, at the FHAT event we did this week, I spent probably 15 minutes on a slide trying to explain that because I've had that question a lot. And I explained it and people were like, I finally understand after all these years. So that was cool. So I wish I had the slide in front of me so I can remember exactly how I said it. The answer is you do the webinar and the first part is the origin story about how you discovered the framework, right? I went through this process, I discovered the framework, and this is the framework, right? So for me, it's called FunnelHacking. And then secret number one is now I'm going to show you guys how I developed it. So the origin story is the discovery of the framework. And secret number one is the story about how you developed it, right? So if you look at mine, it's like, a discovery of the framework was me funnel hacking, right? So I went and I bought… it’s me showing the Neuracel funnel, right, so I bought this, and I funnel hacked, and I saw the thing, and I launched my own funnel, and oh my gosh, it made a bunch of money. So that's showing this is how I discovered the framework of funnel hacking. Now here's me how, oh, what's the word again? Discovery of the framework's the first one, and then the development of it, right? So then I come back. Here's how I develop it. The first thing, Tony Robbins told me this. And then I had this over here, and I had this over here, and then I actually teach the strategies. So then step one, this is step two, step three, step four, and you teach the actual strategy. So that's the big differences. It's a little nuanced, but it's origin story's here. Here's the origin story of the framework and how I discovered it. And then this is the origin story of how I developed it. And then you actually teach the strategy in that secret number one. Does that make sense? Yasim: So are you telling a different story for both of those? Because I understand the distinction between the strategies, but I have difficulties creating a different story for the two of them. Russell: Yeah. They are different stories for me. So again, the one is how you discovered it. How I bumped in like, oh, I had the epiphany of, oh, this is the framework and this is kind of the result of it. So I don't go deep into it there. And the second one's now like, okay, now as I was discovering it, let me walk you through how I actually developed this. The first thing I do when I'm developing is I did this, I studied this. It's like the second tier. It's like going deeper in on the story, right? The first one's I discovered, and then here's how I actually developed it. Yasim: Oh, got it. So like you say, this is how I discovered it, and now we are moving on to the secret, secret number one. And that's how you make the liaison, so to speak. Is that correct? Russell: Yep. Because they're tied together. So the first thing, you show your story, how you discovered it. And then like, oh cool, this is awesome. And I was like, okay, now we're going to get to teaching. Step number one, secret number one. And then now I'm going to show you, tell the story of how I developed it. Yep. Yasim: Thank you so much, Russell. This is Yasim, the lady in orange, red. I'm definitely reaching out to you to offer my help with everything because you are awesome. Your teachings are awesome. And the love you always show to your wife and your kids, you are not only a leader in marketing, but you are literally a leader for love, women. I love you with all of my heart, Russell. Russell: Thank you so much, I appreciate that. Yhennifer: Awesome. A shout out to Colette, right? Shout out to Colette. Thank you so much, Yasim. And our last guest here, Ariel. Ariel is a marketing expert in the Spanish speaking world as well. Also an award winner here in the ClickFunnels community. So Ariel, what is your question or what do you want to share here with Russell? Ariel: I do have a question for Russell. Hey Russell, how you doing? Russell: What's up man? Good to hear from you. How you been? Ariel: Good to hear, good. Very good. Very good. I listened to Carolina before, and I say to all the community in Spanish, we are working very hard to bring the first 150,000 Argentinian users to ClickFunnels this year. Really, really, really good to see you here in Clubhouse and hear you, and I'll see you soon. Russell: Yeah. Ariel's been a huge help on our side getting the international stuff. Will you do me a favor? Ariel: Of course. Russell: Will you tell people the story about how you found out about our community? Because I think it's really interesting. Ariel: In Spanish. Russell: The Dotcom Secrets book, how you found that. Ariel: I meet Russell in a plane. A customer called me from United States, and I need to take a plane to Miami. And they found the book. I lose my ticket and I can't fly on business like almost every flight. And I was a tourist. And I found Dotcom Secrets in the pocket of my front seat. Russell: Somebody left the book in the pocket and he found it in the pocket of the seat as he was flying. Ariel: Yeah. That means two things. The planes never are very clean. No, was a great discovery. And I fall in love with you, ClickFunnels, the community, the books, and start that relationship with you and all the ClickFunnels team til now. So was great. Was great discovered the book in 2000, what, 17? Russell: Yeah, probably about then. Ariel: Yeah. Russell: Anyway, I hope that was a crazy story. And then since then he's won 2 Comma Club, 2 Comma Club X, 2 Comma Club C awards and about a million other things. So we are grateful for you and having you in our community, especially your help with all the internationalization stuff we're doing together. Ariel: Thank you. And we will broke again another award. So we have two, maybe 2 Comma Club X this year. And again, the 2 Comma Club C. Will be amazing to give a hug in the stage again. Russell: Excited to see you again soon. Ariel: Thank you, Russell. Yhennifer: That's awesome. Ariel: Thank you Yhennifer, thank you. Yhennifer: Yeah, you're welcome. Congratulations. And we're excited to see you at FunnelHacking Live. I want to reset the room one more time before we close out this episode. Want to remind you guys that we are recording. Also, please click the green little house at the top, the Marketing Secrets Live house so that you can get, excuse me, club so that you didn't get a notification when Russell goes live again. If you loved this information, go onto your social channels and let us know how much fun you had here as well in this live. And Russell back to you. Russell: Awesome. Well thank you Yhennifer for helping. Thank you everyone for hanging out today. That was fun. As long as you keeps showing up and keep having a good time, we'll keep doing these. If you want to hear the recording, this stuff later, it will be on the Marketing Secrets Podcast. Just make sure you go to iTunes or Spotify or wherever you listen to podcasts and subscribe. And other than that, thanks you guys for hanging out. I had a good time. Thank you Yhennifer. Thank you for everyone on our team who helped put this together today. And with that said, we'll see you guys, hopefully all at FunnelHacking live. We're 105 days away from it starting. If you don't have your tickets yet, go to funnelhackinglive.com. The party is happening. We're going to be in person, we're having a good time, and we want to make sure you guys are all there if you're able to be there. And other than that, thanks everybody. And we'll see you guys on the next Marketing Secrets Live Show. Learn more about your ad choices. Visit megaphone.fm/adchoices

At my last Inner Circle in Boise, Luke Jaster asked how we keep a through-line in our goals and get things done at such a high level without sacrificing family and values. First I'll share how I organize my process so things get done in the business, and then we'll talk about how I organize my family time. And stay for the end, where I give one of the keys to how we organize and ensure our launches are always on time! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

Enjoy another episode from the Traffic Secrets book launch podcast. Want to know EXACTLY where your Dream Customers are hanging out online? In this episode, Russell shares: Why you DON’T need to create brand new traffic. How to find the places where your dream customers are already congregating. How to hook your dream customers once you’ve found them. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Hopefully you guys are all doing good today. We are in the next day of our Traffic Secrets Launch, talking about traffic secrets, and the book, and how you traffic to your funnels and a bunch of other amazing things. I hope you guys enjoyed the last few days. We've had a fun time to go through some of the things in the books and the concepts. So far, well over 10,000 of you guys have ordered the book, which is amazing. I think it's 3,000 or 4,000 of you guys have bought the audio book, which is the upsell order form bumps, which I'm super grateful for, because I spent three days in lockdown in a recording studio recording that for you guys. So thank you for making that time not a waste of my time and energy. It was crazy. For those who've never done an audio book, you literally have headphones on, and you're reading the book and there's someone listening to everything. And if you mess up, you have to stop, and then you go back, and you just go again, and if you mess up, you stop. I did all three books over seven days. It was a nightmare, being stuck in little spot like this, and you can't move while you're talking, and you can't mess up and you have to keep your energy high for eight hours a day. It's really, really hard. But there were over 6,700 cuts where I messed up and we had to go back and fix, and fix, and fix, and fix. To read all three of these books, Dotcom, Expert and Traffic. So anyway, I've got a dozen or so of you guys messaged me saying you listened to the entire audio book already, which is crazy. It took me three days to read and you listened to it in a day, which is, I don't know, makes me happy. Also, people said the hard thing is that they can't listen in 2X speed because it's already at 8X speed because that's how you get Russell Brunson. I only come in 8X speed, I don't come any slower than that. Anyway, which is kind of fun though. But anyway, the Traffic Secrets audio book is the order form bump. And then, by the way, I don't know, probably 200 of you guys have messaged me on Instagram like, "How do I get the box set?" Okay. When you buy the book, you go buy the Traffic Secrets book and the upsell's like, "Hey, do you want the entire Secrets trilogy?" And if you say, yes, then we'll ship the whole thing on May 5th. If you say no, then you don't get the whole thing. Anyway, so that's kind of there. And the other thing is that one of the upsells is the audio books for all three, so if you want to geek out during this quarantine time and listen to all three of the audio books, that may be an opportunity, but you got to go check out the funnel to even know. So, if you go to trafficsecrets.com, you'll get a free copy of the Traffic Secrets book, the order form bump is like, "Do you want the audio?" You're like, "Yes, I want the audio book." Boom, you got the audio book. Next upsell's like, "Hey, do you want the entire box set?" Because you'd be crazy not too. And you're like, "Yeah, I want the box set." And you say, "Yes." And it's like, "Do you also want the audio book for the box set?" And you're like, "Yes." So, that's how it works. Anyway, I hope you guys enjoy the funnel. I always hope people buy slowly because it's fun to go through the process and see what we did. All right, so today, hopefully this works a little better. Yesterday my Instagram was muffled, so hopefully you guys can hear me. And then my Facebook/YouTube video camera crashed nine minutes in because somebody tried to call me. So I've locked down all these things, this is my own personal studio out of my quarantine, trying to make sure this is all going to work for you guys. Hopefully it's working today, hopefully you guys can hear me, hopefully nobody calls through. I try to block everybody, and we can just hang out and have some fun. This video behind me is trafficsecrets.com. If you're like, "What is that? What are you saying on that video, Russell?" You can just click on that button and you can watch it. So anyway, everyone said, "Where do I go buy..." I literally just said you get the entire box. So the only way to get the box right now is you go to trafficsecrets.com. You buy the book. And I say, buy loosely because it's free, use just cover shipping and handling. So it's 9.95 US or 19.95 international. And these ship on May 5th. So there's a little bit of delay because the way the publishers work is you... Yeah. The way the publisher works, the publishing date is May 5th, but we had to roll it out earlier. Anyway, it's a long story, but the books, that's where you get the book. And then the audio book, you can get immediate access to. So you can listen to it today. And then the box set is the first upsell. So if you want to upgrade to the box set, which I highly recommend because this is my life work. Is this crazy? People say sometimes, "This is my life's work." Like literally, this is my life's work. It's all here. It's in the Dot Com Secrets book. It's all my life's work about how to build funnels. This is the new hardbound updated version. There's over 30,000 new words in this. Actually it's more than that. This book started at 58,000 words. I ended deleting... I deleted probably 20, 25, 30,000 words and ended up over 90,000. Expert Secret, same thing. This one started at 60,000, I think I deleted 20 something thousand words. And then it ended up being over 90... Almost, I think this one was almost 90,000, and Traffic Secrets is like 94,000. So this is my life work. It's updated. They all work together. When you get these, I would highly recommend going over it. I would listen DotCom Secrets first, then Expert, then Traffic. If you've read these in the past, they've all been updated. They're all new. This is five years worth of experience re-woven back into the book, that's... Anyway. So there you go. There's a pitch for the box said, but it's going to be awesome. So today what I want to do, I'm going to go back through Traffic Secrets. All right, Traffic Secrets. And we're going to go dive deeper. So I've been reading parts of this and telling you stories from this book over the last couple days. I'm going to keep... Hopefully you guys are enjoying this. If you're liking this, let me know in the comments down below. I'm enjoying doing it and I'm going to keep doing it if you guys like. Unless you're like, "This is horrible, Russell, I just want the book or the audio book," I can stop, but I'm enjoying this. I'm in quarantine anyway. So might as well hang out with my friends, talking about my new book. So if you go through this, the first video, I talked about the preface, preface, I don't know know how you say that. And I talked about how there's a storm coming and it is crazy. I started writing this book two years ago, I would've never known that we would have launched this in the middle of this epidemic where we're all staying at home. We're all quarantined, and businesses are failing left and right, right now because of just... Anyway. I'm not going to go too deep into it, but it's a scary, scary time. And your ability to get customers in the door, not just crappy customers, but your dream customers, has everything to do with your business, if it survives, or if it doesn't. This is literally your life preserver. I'm throwing it to you right now for you to master because this is going to keep fuel, traffic, people coming into your business right now. And in a couple months from now, when the quarantines lifting and things are shifted, it'll give you the ability to thrive, to regrow your business. All the things happen, but this is this nice moment you have to go there and master these principles and really understand them. So literally, the introduction's called There's A Storm Coming, and now we're in the middle of the storm. So not going to say I'm calling my shot or calling the future, but anyway, just kidding. All right, so that was the first day. And then we did the book launch and then that day I talked about chapter one, who is your dream customer? We talked about away from pleasure towards pain, no away from pain towards pleasure. Then yesterday we started talking about the searcher and the scroller, understand the two differences of your dream customer, right? Are they searching or are they scrolling, and which networks are different, right? Think about searching how it's like Google, YouTube, Quora, all the search platforms, and the social platforms, you're doing interruption marketing, like Facebook, Instagram, also YouTube, YouTube, both, which is kind of fun. I went into that. Understand the differences because the way we structure our funnels and our ads are different based on if it's interruption versus search. And now today, we're moving into secret number two, where are they hiding? What, where are who hiding? Okay. So if secret number one's all about figuring out who is your dream customer, secret number two is figuring out where are these people actually congregating? Where are they hiding? Where are they at online? And so that's what I'm going to kind of go into here to talk about. And I'm going to read part, you guys care if I read a little bit of this? I don't know. I don't have to. If you want me to read it, be in comments like "Read it, Russell, read some of a book." Because I could tell you the story, but I already wrote it so might as well... Okay. I'm going to read part of it. Here we go. Secret number two, where are they hiding? One day in college, I knew I was supposed to be doing homework, but my ADHD in mind couldn't take it anymore. I had to stop writing even if it was just for a few minutes, I looked around and made sure no one else was looking, and then opened up a new tab on my browser. I started typing www.themat.com. And then within seconds I was taken to a new universe, a universe occupied by hundreds of thousands of wrestlers, just like me all around the world. This was our playground where we could talk about wrestling, post pictures and videos and debate about who was going to win every match happening in the next big tournament. I read a few articles and watched a video showing a new way to finish a single leg take down. Afterwards, I went to the forums. Oh, how I loved the forums. Who's better, Dan Gable in his prime or Cael Sanderson now? Somebody had just posted. Of course I had an opinion and it took everything I had to not spend the next 90 minutes writing my thoughtful response about how, if we shrunk Cael down to Dan's size and took him in the time machine, back to the 70s, Cael would've destroyed Dan head to head, but I knew I couldn't. My paper was due the next day and I was locked away in study hall until it was done. Angrily I closed down the tab and sat back in my chair to stretch before I made the trip back to reality. As I was leaning back, I started looking at my other wrestling friends who were locked away in study hall with me because of our bad grades. As I glanced towards our 133 pounder, I noticed a smile on his face, what? What could he be smiling about in study hall? As I shifted my gaze from his face to his monitor, I saw it. He was also on themat.com and he was writing his comments on why he thought Dan would actually beat Cael. Then looking at the other wrestlers in the room, I decided I had to know what they were doing. Faking like I had to go to the bathroom, I stood up and started to walk past their desks. I looked at our 157 pounder screen, yep, he was looking at themat.com too, the 178 pounder, themat.com. But what about our heavyweight? He had to be actually doing his homework, right? Nope. He was also on themat.com. And as I passed his computer, I quickly read his form reply that Bruce Baumgartner, two time Olympic heavyweight champ and four time Olympic medalist, would beat both Dan and Cael at the same time. What? Was he crazy? There's no way that Cael would lose to Bruce. And that's when it hit me. Themat.com was our little corner of the internet. All the wrestlers in study hall were congregated on that website talking about wrestling, but we weren't the only ones. Wrestlers in other colleges across the country, along with high school wrestlers and their parents, were on the website too. All around the world, hundreds of thousands of people were all together in this one spot to talk about the topic that we love most, wrestling. Honestly, this is the real power of the internet. It has allowed us to connect with like-minded people in a way that wasn't possible before. It allowed each of us with our unique and sometimes weird hobbies and interests to congregate with our people to discuss the things that meant the most to us. I'm going to stop. What do you guys think? Does that get you excited? Ah! Oh man, it's so much fun. I have a lot of stories in this book about that, but that is the power of congregation. So you guys have to understand. In secret number one we already identified who is our dream customer. And in the book, I go through a bunch of exercises to go deep into that. After you know who they are, then you've got to figure out where are these people hanging out? That's the real power of the internet. We figure out who our dream customer are. We figure out where they're congregating, and our job to figure out, hey, here they are. Here's all the wrestlers in the world that are on these websites. If you're in fitness, here's all the fitness people are reading these blogs. They're on these email newsletters. They're following this person on Instagram, this person on Facebook. Or if you're into cooking, where are the people interested in cooking? Where are they already congregating? Our job as marketers is not to go generate traffic. People are always like, "I need to create traffic." No, you don't need to create traffic. Traffic's already there. People are already there. They're already congregating based on what they're interested in. Your job is to figure out where are those congregations? And I need to come out there and I got to throw out my hooks in those congregations. So if I figure out there's 100,000 wrestlers here, I'm selling wrestling products. What do I do? I come over to that congregation, I throw a hook in and I try to grab those people out of that... In fact, I have a cool image. You guys want to see a cool image that I doodled? I'm a doodler. So that's what I do. In fact, the Traffic Secrets book I think has more doodles per pages than any of my other books. But here you can check out. This is the doodle I did for this. So here's the world, right? And throughout the world, there's random people who are interested in your topic all around the world. And they're all congregating together in a spot, right? So for all the wrestlers in the world, they're all congregating on themat.com. All the internet marketers in one spot, all the tennis players are somewhere, all the people in health and fitness, all the people who are interested in whatever you do, cooking, cleaning, legal advice, whatever, like whatever your thing is, everyone's got a different thing, right? Whatever your thing is, all the people are there and they're all congregating on certain websites. So your job as the marketer here is not to go create traffic. You don't got to come here trying to drum up business. You go to the marketplace. This is the marketplace for your people. They're all hanging out already. Steven Larson, that I'm going to quote later in the book, we talk more about this. But he talked about, people think that the market is their dream customer. It's like, no, no, no. The market's not your dream customer. The market is where the dream customer goes. So if you wake up in the morning and... Sorry, of course somebody's always going to try to call in the middle of Facebook live, or Instagram live. Okay. I'm back. Someone tried to call, but you don't go to... The market's not a person. You go to the market. If I want to take my family and go to the market, we're the dream customers. We wake up, we drive to the market. We're there, right? Same thing. This is the market. This is where your people are all going to. So you've got to figure out where's your market. And then you, as a marketer, you go to the market and you throw in your hooks. And you grab those people and pull them into your funnels and take them through your process. And you don't know which hooks are going to work, so you have a bunch of hooks. You're throwing in different hooks in here, until you figure out, this is the hook that grabs these people, we pull them in, and then we go and we can serve them through our funnels. So that's the big secret to understand. Who's your dream customer and where are they hanging out? After I figure out where they're hanging out, then I just go figure out how do I get their attention? What do I do to throw out hooks? We talked yesterday about interruption marketing. So if I know that, hey, my dream people, they're interested in business. They're on Facebook right now. So I know I can target their interest. People interested in business, or people interested in Tony Robbins or whoever, I figure who my dream customer, what are they passionate about? You know what they're interested in, then I go to Facebook or I go to YouTube, or I go to Instagram, or wherever I'm trying to go interrupt them at, I'm like, hey, they're all hanging out here and talking about the thing. I'm going to interrupt them. I'm going to throw my hooks in there. And if I do that right... We talked about this yesterday. If I do that, I throw my hook in there, I get their attention just for a moment, just long enough that I can then tell them a story to build up the perceived value of what I have to offer. And then I offer them the thing. That's the magic, you guys. This game becomes really fun when you start understanding the principles. It's not difficult. A lot of times people think, "Oh, this is complicated or hard," or whatever. It's like, no, it's really simple. Traffic is simple when you understand, all this is really becoming super hyper clear on who your dream customer is. That's what all of chapter one here in the book is all about. Who is your dream customer? And this is number two, now that I know who they are, where are they congregating? Where are they already hanging out? Again, I'm not trying to create traffic, I'm trying to figure out where's traffic already at, where are they already congregating? Where are they already hanging out at? Where's the marketplaces that are already there? I'm going to go find those market places. I'm going to drive to them. I'm going to throw my hooks out, try to get their attention, just long enough so I can tell them a story. After I tell them a story, the golden stories that increase the perceived value of what I'm selling. And then I make them the offer. And that is the game. That is the game that we are playing. So Josh just said, "What's the advice you'd give a 24-year-old looking to get into business?" Step number one, you need to understand this business. I would go get the book, read it, master it, learn it, apply it. After you read the book, I would go find somebody else's business and work for free for them and apply these principles. Go drive traffic for them and prove that you know what you're talking about. After you've done that and you've got some success for someone, then you can go say, "Hey, I read this book. I know how to get traffic. I did traffic for this guy for free. He's blown up his business right now, even in the middle of this economic downturn, because these principles work in an up economy and a down economy." Then go and tell someone else, "I did this for somebody else. I would love to do this service for you." And start doing services initially. Okay? If you have no idea where to start, start by mastering the skills in here and do the service. I wrote the Dotcom Secrets book and people from around the world learned these processes and some applied them in their own businesses, and some who didn't know what to do yet, took these and started applying them to other people's businesses. They became funnel builders. They became things like that. We had an event last summer, called Unlock The Secret. So it was a family event. We had a lot of kids there and things like that. And one of the guys there, Noah Lens, he was, I think 12 or 13 at the time, came and spoke. He said, "I read the Dotcom Secrets book. I listen to your podcast. And I started building funnels for other people." And I asked him, I said, "How much do you charge people to build a funnel for them right now?" He said, "I used to charge $25,000 but I stopped because I had so much business." He's like, "Now, I only build funnels for equity." I was like, "You're a 13-year-old kid. And you only build funnels for equity," for crying out loud. And how did Noah do it? He read the Dotcom Secrets book and mastered the funnel building. I've got a ton of people now who have read the Expert Secrets book and mastered storytelling. And now they have agencies, helping people build stories. There are even people who read the Traffic Secrets book, they master it and start agencies. So if you don't know where to start yet, learn the principles, master them, understand them, and then do them for other people. If you have a business, learn them and master them and do them for yourself. I don't care. The principles work, whether it's your business, somebody else's, but now is the time to learn it. So, oh, someone's asking what's in the Unlock The Secrets book. You'll have to find out. I'll give you a hint. It has to do with something amazing. Just kidding. Anyway, so there's some hints about section number two here, secret number two. Trying to think if I'm going to go any deeper today. Who's your dream customer? Where are they hiding? Yeah. I'll go deeper tomorrow into, yeah... These chapters are long. There's a lot of cool stuff. I've got tons of doodles, as you can see in here. So I will wrap it for today. Tomorrow we're going to start talking about... Now, so who's your dream customer? Where are they congregating? Tomorrow, we're going to get into the next concept, which is called, The Dream 100. And some of you guys think you know what that means, I'm going to tell you what it actually means. And we're going to walk through that tomorrow. So it'll be fun. Anyway, if you guys don't have a copy of your book yet, it is time. They're flying off the shelves. They're free, you just cover the shipping and handling, trafficsecrets.com, and you can go get it. And on top of that, there's a bunch of amazing, insane bonuses. In fact, I wish I could scroll down on my computer back here. If you scroll down, there's some crazy bonuses. There's an hour-long presentation. I did funnel hacking live, teaching about traffic secrets. You can get that immediately and start watching it. There's a video there from prince EA, the man, who's had over three billion views on his videos, his presentation is one of the bonuses there, to help show you how to make videos that go viral. Peng Joon who did a presentation at Funnel Hacking Live about how he spends a weekend and builds all of... He has a process, he spends a weekend, he records a bunch of videos and that is all of the assets he uses to drive traffic from every platform. His presentation's in there, a bunch of other bonus... I think like four or five hours of bonus presentations you get immediately, the second you get the book, I could easily sell each of those for 97 bucks by themselves. But you get them for free when you get the book for free. So it's like, if you hate free then don't get the book. But if you like free, you should go to trafficsecrets.com and get your copy of the book. And then for any of you guys who are like, "I want to get this into my head today. I'm sitting around, I'm bored." The audio book, this book doesn't ship till May 5th because we're going through an amazing publisher, Hay House, and the pub date... For anyone who's ever written a book, there's a pub date, pub date is May 5th. Two days ago, March 17th was the day I was first allowed to talk about this and start doing pre-orders. And May 5th is the day it ships. So we're in pre-order phase right now. But the good news is I spent three days in a studio reading this entire book and the audio book is available right now. So you can go and get it today. It is the order form bumps. So when you get the free book, if you want to upgrade you can get the audio book and start listening to it right now, and you can dump all this info into your brain without waiting any longer. So anyway, that's kind of fun. Anyway, I hope you enjoyed this. For those of you guys who are in quarantine, go get this stuff, and you got something to study with your wife and your kids and your family, your spouse, your significant other, whatever it is, your business partners. You can go start watching stuff right now and start understanding these principles. Now there's this weird time where the nation and the world is all pausing for a second. And you can pause and go Netflix and chill, or you can stop and use this time to get this information into your brain so you can master it so that when the economy, we have this chance to go start... Going full out again in the economy, you'll be able to succeed. So now is the time you guys. Someone said, "Do you think that the book is free?" Yeah. So my hard costs on these books is a lot. I paid for the entire hard cost. I have to pay a shipping house to ship them. So there's people that take them, they put them in a box, they put the postings, and the postman takes these things, they do the process and then some guy walks to your house and hand delivers it. So you've got to cover those costs. I cover the cost for printing this book. I paid for it. It is a big book, 327 pages. So I paid for that. You do have to pay for the shipping though, because I'm not going to do everything for you. If you're not willing to pay for someone to come hand deliver it to your house, it's not going to be the right business for you. You are going to struggle in all things in life, especially running a business. But if you want to pay 10 bucks to get this thing hand delivered to your house from the US postal office, there you go. All you got to do is go to trafficsecrets.com and get your copy now. Anyway, with that said, you guys, I appreciate you all. Thank you so much for everything. You guys are awesome. And I'm having so much fun sharing these traffic secrets with you guys. Now is the time to double down, master the skill, learn it, understand it for yourself, for other people's business, whatever it is. This is a skill set. If you master this and understand it and learn it, it'll serve you for the rest of your life, no matter what business you are in. We always say that the people that can drive traffic in a business are the rain makers. They can make it rain. If you can make it rain, you can write your own paycheck for the rest of your life. Whether it be your own business and you go in there and you make it rain for your own business, or you do it for other people's businesses. The rain makers are the ones who can do anything. They set their own paychecks. They negotiate. The person who can come into business and say, "Hey, your business is struggling. I can turn on the rain." And like, well how much does it cost? I just want 20% of your business. Ah, I can't do that. Well, you're going to go under otherwise. Okay, well, make it rain. You can make it rain. And you get equity in companies like... This skillset will be the most valuable thing you can learn. And you're getting it for $10 of shipping and handling. This is 15 years of my life work, about everything I know about how to get traffic. And it's all here for you guys today. So anyway, I appreciate you guys. Go to trafficsecrets.com and get it. Oh and if you want, and again, the order form bump, you can get the audio book, start listening today. The upsell is this entire huge box set, where if you want, you can get the Dotcom Secrets, Expert Secrets, Traffic Secrets book, and the Unlock the Secrets Workbook to go with it. For those who don't already know, Dotcom Secrets is the first book I wrote. This is in fact, if you look at the... Oh, subtitles, I'm going to do subtitles because they help you understand how they all work together. Dotcom Secrets is the underground playbook for growing your company online with sales funnels. This is the new updated hardbound version. It's almost twice as big as the original version and the only place to get the hardbound version right now is as the upsell at trafficsecrets.com. Number two is Expert Secrets, which is the underground playbook for converting your online visitors into lifelong customers. So this one's how to build funnels, this is how to communicate to people when they come to your funnels. You notice on all my pages there's videos, there's presentations, there's things that are happening, there's ads that are happening, like, how do you communicate? How do you use persuasion? How do you master story selling and things like that. That's what this book's all about. Number two, this is not about how you get on stage and speak for a million people. This is about how to master your message and putting it on your online platform, AKA your funnels. So how to build the funnels, how to communicate inside the funnels. And then number three here is how to get traffic or people into those funnels, into said funnels. So these three work hand in hand to help you to grow your company. Which one's my favorite? They're all my favorite. I bled, blood, sweat and tears to get these to you. This is 16, 17 years of my life work all put into here. And then Unlock The Secrets is your underground playbook for scaling your company to the two comma club and beyond. This is a workbook that'll go with the other book. So as you are going through Dotcom Secrets, you're going to be filling out the blanks and getting all the stuff here. As you're going through Expert Secrets, you're going to be filling out the blanks and this will become your workbook for your business. So as you're learning these concepts and these principles, this becomes where you document and you write them down, your thoughts, your ideas, and this will become your playbook for you to be able to go and dominate and take over the world, whatever world it is that you are serving in your business, your people. So there you go. There's the box set. And again, these ship May 5th, but you can pre-order right now a trafficsecrets.com to get the book. The only way you get the box set right now is the upsell inside of the book. So go to trafficsecrets.com, get the book, upgrade to the secrets box, all this entire thing will ship May 5th. But the audio book's available now, plus there's an insane bonuses, there's like five hours of video bonuses just when you get the book and a bunch of other cool things. So now is the time my friends... Yeah, you can get the audio book. Yeah, since I prefer audio, I listen to... Yes, you can get the audio book right now. But you got to go to trafficsecrets.com to get it. All right guys, that's all I got for today. I'll be back tomorrow to share with you guys more from secret number two, which is all about the dream 100, which is the next step in this process. So thanks you guys. Appreciate you all. Have an amazing day, and we'll talk soon everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

A late night story session with Russell, talking about more of his failures that built his foundation. On this episode Russell looks back on things he did over a decade ago, and why he is bringing some of those things back, even though they were initially failures. Here are some of the awesome things you will hear in today's episode: Find out what kinds of things Russell heard were good ideas, which he then tried, but didn't have success with. See why some of those things he considered failures are coming in handy now that he has Clickfunnels. And find out why it's important to try things, even if you fail at them. So listen here to find out why even when you consider something a failure, it has been a valuable part of your journey. Transcript - https://marketingsecrets.com/blog/don-t-discount-the-education-you-re-getting-from-each-of-your-failures Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to the final part of my keynote presentation from FHL. During this part of the presentation, I dive deeper into understanding and mastering hooks. On today's episode you will hear part 4 of 4 of Russell's first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Find out why the hook is a little harder to catch onto, but why it's also the most important part. Find out why you should practice different hooks, much like a comedian practices different jokes. And find out how you can find examples of other hooks proven to work, and model your own after them. So listen here to the exciting conclusion of Russell's keynote presentation at Funnel Hacking live this year. Transcript - https://marketingsecrets.com/blog/194-my-funnel-hacking-live-keynote-presentation-part-4-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding how the public domain works can help you create offers, make them truly unique, and increase the perceived value of anything you're selling. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the biggest things you need to understand if you're actually going to have success. On today's episode Russell explains why you shouldn't stress about not being a millionaire after only working at it for a few months. Here are some of the other insightful things you will hear in this episode: Why some people have success faster, but why that doesn't mean you're doing something wrong. Why you should cut yourself some slack when you haven't become a millionaire in a short period of time. And why Russell remembers the journey of when things were hard as "Good old days." So listen here to find out why enjoying the journey of entrepreneurship is the best part. Transcript - https://marketingsecrets.com/blog/cut-yourself-some-slack-so-you-can-actually-launch-your-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

In another "blast-from-the-past" episode, I visit Jordan Belfort (yes the Wolf of Wall Street) on his "Wolf’s Den" podcast! Hear the story of how ClickFunnels was built and scaled, and how we focused on growing through partnerships, reinvesting in ads, and surging user engagement even during Covid-19. And since this occurred during the pandemic, we also discuss the crucial role of entrepreneurship in solving problems and driving change. Check out the full video here: https://www.youtube.com/watch?v=DVEun1mHzKc Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to part two of my deep dive with Josh Forti into Atlas Shrugged by Ayn Rand. This conversation is a continuation from the first episode, where we explore some of the philosophical themes in the book and their real-world applications. If you missed part one, I recommend starting there before diving into this episode—it’ll give you the full context of our thought-provoking journey. In this episode, Josh and I discuss topics that go beyond just the book itself. We explore ideas about ambition, productivity, and personal fulfillment, as well as how these concepts influence the way we build businesses and lead our lives. It's not just about scaling companies but also understanding the motives behind why we create, strive, and continue to produce—even when it seems like we've already achieved success. Key Highlights: Greed vs. Growth: We question how ambition is often misinterpreted as greed and explore how personal growth transforms with life stages. Sedation vs. Creation: A deep dive into why so many people stop producing, and how fear or discomfort drives them toward sedation instead of action. Government and Charity: We challenge traditional views on taxes, charity, and responsibility, asking if personal giving should replace government intervention. The Producer's Mindset: We unpack why some people are naturally driven to create and keep building, even after reaching financial success. If you’re interested in how philosophical insights can shape your personal and business decisions, this episode will definitely give you some powerful takeaways. Listen in, and let’s continue pushing the boundaries of what’s possible! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this fax that Dan Kennedy sent to his Diamond Members talking about Batman, success, and a whole bunch of other really cool things. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, what's up everyone? This is Russell Brunson and I'm excited. Today's episode is going to be a little bit different. Right now, I'm working on a project with Dan Kennedy. And for years, he used to send a weekly fax to his diamond members. And right now, we're putting all of those into a book. And there's a bunch of cool things happening with it. It's insane. But one of the faxes, I just stumbled upon it and the title caught me. I had to read it. And then it was so good, I wanted to read it to you. So the title of this fax from Dan Kennedy is called, Parables of The Batman. All right, so like I said, I'm working on this project with Dan Kennedy. We're putting together all his faxes. People used to pay $297 a month to be a diamond member. They still do, actually. Sorry. And in that program for the five, or six, or seven-year period of time, Dan would send them a weekly fax. And I found in the archives all these faxes. They're insanely cool. Dan's thoughts on whatever he was thinking about that week, it was literally fun. And so we're actually putting them together into a book that eventually, we'll be giving to all diamond members. So if you want more of these, you need to upgrade to become a magnetic marketing diamond member here in the future. That'll be the bribe, is giving everyone this book of all of Dan's faxes from a seven-year window. But anyway, as I'm going through the book, I found this one. Obviously, you guys know I'm a superhero fan. I'm a Batman fan. I'm all the things. And so this fax, as I was scrolling through the book before we sent it out to print, the title of this fax was called, Parables of The Batman. And so, of course, I had to read it. And it was so cool, I wanted to read it to you, too. So here we go. This is in Dan's words from his fax. He said, "I finally got around to watching The Dark Knight Rises, the third, final and only disappointing film in the trilogy produced by Christopher Nolan. In it, there is a hell-hole of a prison deep beneath the earth's surface, featuring the ultimate cruelty, impossible hope. There's a tall tower carved out of the rock, rising several stories to the surface. Blue skies visible when standing at its bottom, looking straight up. Prisoners are free to attempt climbing up and out. And they do from time to time, with a rope tied around their waist to catch them bungee-style before they fall to their death. There's a legend known to all the suffering prisoners passed from one generation to the next about the only person who ever succeeded at this escape, a child." "It is in this subterraneal hell that a crippled Batman, i.e., Bruce Wayne, has been left to die. After a brutally-difficult, primitive-managed rehab, he attempts and fails in this escape. Not once, but twice. At point of surrender, an aged prisoner, who has befriended him, tells him the secret of the child who did successfully clamor up the entire tower and escaped. The child climbed without the rope. The weight of the rope, more the embedded thought created by wearing the rope, that one is going to fall is just enough burden to ensure failure. The old man says that to have a chance you must climb without the rope. This is a remarkable success parable buried deep in the film that few will notice." "Most people try to achieve various lofty ambitions, perhaps the greatest of which is freedom and autonomy, while still dragging contrary conventions, industry norms, counterproductive beliefs, slothful behaviors, et cetera, tied to them by a heavy rope. The higher they try to climb, the heavier the burden of the rope. I first taught this in the early 1980s as a simplified cycle cybernetic concept, in terms of the importance of a bountiful garden and pulling weeds, not just planting flowers. I'm often asked that, to be super successful must I lose my friends? If your friends are unambitious, or delusional, or toxic, then yes, they must be left behind. You must sever your ties to all the ordinary ideas, and behaviors, and business practices of the masses, of the majorities. You must climb without the rope." "The Batman himself is a parable. He is unlike most other costumed superheroes. As I pointed out before, Superman is an alien from outer space and that is the source of his superhuman powers. Spider-Man was bitten by a radioactive spider, et cetera. Most superheroes come from a distant planet and are gifted powers by unworldly beings, the Green Lantern, for example, or science experiments gone wrong or accidents like spideys. Few have no superpowers at all, but simply decided to make themselves into superheroes. The Batman is a creature entirely of Bruce Wayne's decision. If the genealogy of such things interests you, the predecessor closest is the Shadow. Further, The Batman made himself into a master detective and an extraordinary athlete, martial artist, fighter and an intimidating personality." "Anyway, there's probably a rope tied around your waist. Perhaps thinned by use, skinny as twine. Perhaps thicker and heavier than the huge rope tied to the steamship's anchors. You might want to pull on it and examine all that's tied to the other end. Shedding dead weight eases the speed of the journey. Oh, and the heaviest dead weights are never things or people. They are thoughts and beliefs." Oh man, you got Dan Kennedy talking about Batman, and superheroes, and personal development. What more could you want? All in one amazing fax. So any of you guys who eventually, someday get the Dan Kennedy fax book, The Batman fax is on page number 79. Hope you guys enjoyed this one. And I'm going to keep bringing you guys cool stuff I learn from Dan. Thanks, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

I flew to Phoenix to hang out with Dean Graziosi and get the process for you to THRIVE (not survive) during this crazy time. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TakeTheChallenge.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the first episode in this special 8 part series. With Russell being incredibly busy preparing for Funnel Hacking Live, he decided to share some of the traffic tips that he released last year during the "Traffic Secrets" book launch. On this episode, Russell reveals the CRITICAL difference between the "Searcher" vs. the "Scroller". You'll learn: How to craft your funnel for BOTH types. Why interruption marketing is so powerful (and how to correctly use it). Why you must HOOK your audience before you tell your story or make your offer. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. All right, I've got a special treat for you guys over the next 30 days. One of the biggest requests I get people wanting to know more about traffic, which is one of the reasons why I wrote a whole book called Traffic Secrets, which if you don't have go to trafficsecrets.com and get it, what are you waiting for? Do you hate money that bad? Anyway, so what I wanted to do over the next couple of weeks because I've been slammed recently with obviously Funnel Hacking live is happening in less than a week from the time I'm recording this. We've also got inner circles relaunching we've got a whole bunch of other crazy things, like a bunch of there's lots happening. And so I thought it would be fun I think for you guys to get more traffic stuff and also take a little weight off my shoulders for the next couple of weeks is to give you guys access to eight episodes of me talking about traffic. Now, this is something that I actually recorded during the pandemic when I was in the book launch. So I had a chance to go deep on a whole bunch of topics from the Traffic Secrets book. And so I want to share those with you guys over the next couple of weeks. So that's kind of the game plan. If you want, I would highly recommend getting the Traffic Secrets book and reading along as we go through the next eight episodes or so because I'm going to be going deep into each of the sections and the chapters and talking about all the principles, all the things you guys got to do to get more traffic into your funnels. So I hope you enjoy the next few weeks, hope you enjoy the Traffic Secrets episodes. If you guys want more info about traffic, of course go get the book. On top of that we also have a Traffic Secrets podcast. These episodes are from that podcast. So hopefully you get addicted and make you want to go subscribe to that podcast as well. Thanks again you guys. I appreciate you for listening and I hope you enjoy the next eight episodes. What's up everybody this is Russell. Welcome back to we're at day number three. Day number three of the Traffic Secret series. I'm going live every single day for the next, I don't know, we're in quarantine. Well as long as we want, as long as you're having fun, we'll keep doing this. So if you are having fun, please let me know down in the comments, be like, this is fun, Russell. We should do this more often. Or if you're like, I have better things to do with my day than sit in quarantine and listen to Russell talk about traffic. Well let me know in the comments down below if you're having fun because so far I'm enjoying this and I'm not going to lie, it gives me a little bit of break from all the other distresses of all the stuff we do. So I'm enjoying it. And hopefully you guys are having some fun as well. As you guys know, oh, let me pull this over here so you can see inside the screen. We are on day number two, actually it has been in 26 minutes it'll have been 24 hours that the book Funnel has been live. And why do you guys, since you're all my marketing nerds who like to hang out and talk marketing with me, The Funnel is doing insanely well. We are just shy of 10,000 copies. So I was trying to get 10,000 copies in the first 24 hours. It'll probably be 25 maybe 26 hours before we hit it. But that's still pretty dang good. To put that in perspective, the average New York Times bestselling book only sells 10,000 copies the first week. So we are 10,000 copies in less than 24 hours which means this must be a book you guys are interested in. It must be a topic you are interested in. It's probably the most timely thing ever. It's interesting when I started this project two years ago, not knowing when this was going to go live, not knowing the circumstances. And now with, depending on if you're watching this live or later, we are in day two or three of quarantine here. The coronavirus is just crazy and businesses are freaking out and people are struggling. And a lot of companies are shutting their doors. And right now the thing I think that people need more than anything is traffic, it's people. How do you get your dream customers, the right people to come to your door so you can help them and you can serve them. And so that's what this whole book's about. So my goal is hopefully you guys all get a copy. Again, these don't ship until May 5th but the audio books are there now. In fact 36% of you guys are buying the audio books. So thank you for that but it gives you a chance to go and start listening to it immediately. But then I'm going live free here and I'm just going to basically share stuff in the book. So if you want to see some of the old episodes on Facebook, they are there. Other places, YouTube we got them there as well. But basically I'm going through the book and talking about it. So today I'm going to dive back in. You guys want some more insights from the book that will hopefully help you out in whatever part of the journey you're in right now? Hopefully you do. And as you're reading this, you're like, all right, fine Russell, you pushed me over the edge. I'm finally ready to get the book you've been talking about for two years, just go to trafficsecrets.com, you'll see The Funnel. And I would recommend going through the funnel slow. This is the highest converting funnel I've ever done. And I've been doing this game for 15 years now. So this was 15 years of like me testing and trying a bunch of things. And this is the, I talked about funnel hacking. I said, you can go through, get all the arrows in the back, try to figure your way out or see where people where they're at today in their model. So right now this is where my funnel is at and it's killing it. Excuse me. We're averaging 80, almost $80 for every free book we give away inside the funnel. So it's working, it's good. Anyway, so that's the game plan. You guys ready to jump into this so we have some fun? I love it. All right, okay. I'm going to go. So here we go. I'm going to open up the box set. Some of you guys yesterday on the live everyone's was like, where did I get the box set? And I'm like the only way you can see the box set is an upsell. So you've got to buy the book and then the upsell is like, hey, do you want all the books? All new hardbound copies and the workbook and everything. So that's the only way to get it is after you go to chaptersecrets.com and get your free copy of the book. I think it's $10 shipping handling US for the hard bound. And then it's like 19.85 I think international. And these will be shipping May 5th. This is a pre-launch, May 5th these will start shipping but the audio books that I recorded myself in a studio for three days are available beginning today. And yeah, so there you go. Plus all the other bonuses, there's five insane bonuses you guys get with the book as well. Usually they sell each of those for 97 bucks as a standalone product. You get them for free when you buy the book for free. So if you like free then you should get a copy of the book. All right, with that said, I'm going to go in here. So the first day I talked about, I just read some stuff from the intro which was all about basically a storm coming, which is interesting now that we're in like the middle of the storm. But there's a storm coming, traffic shifting everything's different and you got prepared. I was lucky enough and blessed enough when I started learning traffic it wasn't when Facebook Ads were here. And I was trying to figure out how to run Facebook Ads. I was learning this stuff before Facebook, before Myspace, before Friendster, I was learning how to drive traffic from some of the original OGs of direct response marketing. I was learning direct mail, radio, postcards, things like that. And as you apply these principles to the internet, it's really, really powerful. So if Facebook shuts down, or your ads account is banned or Google changes, this book is like, here's how to have a stable foundation to get traffic even in those times. I've been lucky to now have been doing this for 15 years. And I've been through a couple of market grows, a couple market crashes and I've seen networks come and go, Google Slaps, Facebook Snaps, a whole bunch of stuff. What is interesting is that we've not only survived in the times, we've thrived is because of the foundational principles you're going to learn here inside of Traffic Secrets. So talking about a storm coming. That struggle in chapter one, your dream customer. Shared some cool stories from this yesterday. I'm not going to go back into it but the whole key is becoming obsessed with your dream customer and the better you understand them, you understand what are they doing to move towards pleasure away from pain. It makes it so much easier to find them. So today we're what we're going to talk about are two things called the searcher and the scroller. When you have your book, if you go to page 25, as I start talking about these concepts of the searcher and the scroller, I think I got some doodles in here. Yeah, I got some doodles in here. So for those who are like me, like the doodles, there is the searcher and there's the scroller. Now it's important to understands a lot of people think that traffic is just traffic. Oh, I just need to figure how to get more traffic. And so that's kind of all they're looking for. But you got to understand that people's habits are different. And so there's a searcher and there's the scroller. And what's interesting if you look at how business started back in the early 1800s, when did people buy something? They had a need for it. So like, oh, I need a hammer. They would jump in the car, drive to the grocery store and they would go buy a hammer. They're searching for something. Now, when you're searching, you know what you're looking for. I need this thing to solve this problem, this thing. And so you're searching for it and you go look for it and you buy it and you come back. And for a long time, that's how business happened. Back in the early 1800s, early 1900s was a hundred percent of commerce happened through searching. Someone needed something and they went in search for it. The yellow pages came, they searched through yellow pages, find the business that had the thing they needed. Oh I need a plumber, find the person, they'd search for him and they can go and get him. So what was nice for consumers is I could go search, I could find things I wanted. But as a business owner it was tough because I couldn't go and get people's attention. And so if you look at, and I share some of the timelines, like the first time the interruption, excuse me. So yeah, I'll go in that second, but searching is the first thing. And then, but again, searching is good because you can go find and find exactly what you want, that's the pros of it. And I think I've listed the pros and cons. Yeah, the pros for search is that when people come to you, they're hot. That's the thing, like I'm looking for a plumber, they call you, I need a plumber. Sweet, I'm a plumber I'm coming right over. Or I need a hammer. It's like they're hot, they're looking for it. That's the pros of search. The cons is you can't stimulate that. You can't stimulate search and make you all of a sudden come search for me. And so that was kind of the cons of it. And so it was hard to really grow and scale company because you sit there waiting for people to search for you, waiting for somebody to get a desire. Then fast forward to 1927. So 1927 is when TVs were invented. And 15 years later on July 1st, 1942, it was during the Brooklyn Dodgers Philadelphia Phillies game at Ebbets Field it was the first ever TV commercial aired. So what happened? Think like this, people were sitting there, they're watching TV, in their homes, they're being entertained, they're enjoying, they're interested in baseball or watching baseball. And then in the middle of that boom, they're interrupted with an ad. And then the ad was for Bulova Watches and Bulova. And think about before this, if Bulova wanted to sell a watch, what did they have to do? They'd wait for someone who's like, I need a watch and they'd go search for a watch. They're waiting, I hope business comes because they had to wait. That was the first TV commercial in the early 1900s. People were sort of watching TV, they're not planning. And all of a sudden in the middle of that ad they're interrupted. They're interrupted and after the interrupted then comes in the ad was, it says the ad was nine seconds long. In fact if you go to YouTube right now and search it, you can actually find it. I found it there. It is nine seconds long, it costs them $9 to run. And the ad said, America runs on Bulova time. Now obviously that was not the greatest ad in the world but it was the ad. It was the first time somebody did interruption marketing. So people watching baseball so they were interrupted and Bulova had this little window of time where they could grab someone's attention. They could build up the perceived value, what is there to sell and then they can make them an offer. And that was the very first time this interruption concept happened. And interruption marketing is powerful because it gives you, because in research marketing, people have to be looking for you. They're interested, they have a desire, they're looking for you. With interruption, you have a chance to capture their attention and then make a presentation to increase the perceived value of the thing that you're trying to sell and then you make them an offer. And in the book you hear me talk a little more about hook story offer in a day or two. I don't know when can we get there, but that's the next framework is when you interrupt somebody you got this little window of time. So I'm going to sit down here because this is my studio I'm sitting on the floor because that's what we got here when we're in quarantine. But what we understand that like this is some of the interesting stuff. And I have a friend, his name is Trevor Chapman and he's the one that kind of first made this concept light up in my head. He talks about searching versus interruption. So search marketing. Let's say for example you wanted a new home security system. So what would you do? You'd go on Amazon and type in home security system. You'd search for it. And if you found it, you're like, oh, I need a home security. So I'm looking for it. And right now you can get a pretty good home security system on Amazon for like 200 bucks. You pay 200 bucks, it comes to you, you install it and boom, you now have a home security system for 200 bucks because you were searching for it. And people that search typically they're bargain shoppers, looking not just in one place, they're searching five different things, they're price comparison and all these kinds of things. But when they come to you, they're hot. They're ready to buy right now. Now put that in contrast with what Trevor talks about when he talked about what he did. He ran a sales team, a door to door sales, people selling home security systems. And he said, we didn't rely on search at all. We relied on uninterrupted marketing. He said so what we do is we would go and we would go door to door and we knocked on the door and we'd interrupt someone during dinner or whatever it is, we interrupt them. And we interrupt and they opened the door and we had this little window time. The first step is to hook them, to get their attention we hook them. Right? When you pass that initial hook, then we have this window of time we can tell them a story. And the goal of the story is what? Is to increase the perceived value of the thing I'm going to sell, and at the end have a chance to make an offer. Now two minutes earlier that person was not looking for home security system but because I interrupted them, I hooked them with something that get their attention. I told them a story to increase the perceived value that I could sell the thing that I'm selling for what it's actually worth. Typically the search-based marketing you're in a comparison game. It's a race to the bottom you're selling commodities and people are searching for all of their variations to find the cheapest one or the best with the highest ratings. Whereas interruption based marketing, they're not searching everywhere else in the world, you're coming to them. You're interrupting them. You make a presentation about the perceived value, what it is you're selling. And then you can sell for whatever you want. And he talked about how when he was selling security systems, someone could go on Amazon and find them for 200 bucks. But what we do, we knock on the door and interrupt them, tell our story, increase the perceived value, make them an offer and walk out the door with a $5,000 contract for a home security system. That's the power of interruption marketing, gives you the ability to find people who aren't in the moment needing it, but you created a desire in them to be able to go and sell the thing. And so what's interesting as you start looking at the online, the same trend happened throughout history. When the internet first came out, there was what type of marketing? There was search. You would go to Google and you would search for something. And it was amazing because you could rank for the keywords, you can make a bunch of money, you can buy pay-per-click ads, but you only made money on people that were actually searching for you. Everywhere else you just missed out on the opportunity. And so you lost that money but it was a really good opportunity. And then a little while later, then also in the social networks started coming out. And the social networks happened and then somewhere down the line and I have the dates in here, but somewhere down the line is when Mark Zuckerberg introduced the Facebook Ads platform, which was the very first real big play of interruption marketing. Someone would come on Facebook and they're hanging out with their friends, they're talking, they're being entertained. And then an ad would come in to interrupt them for a second. So you're strolling through the ads, awesome boom, your ad comes. And if you do it right, this is like the knock on the door for the door to door sales person. You knock on the door, it interrupts them for a second. Just long enough, you got their attention. You hook them and then it opens up this little window for you where you can now tell them your story. And the goal of your story is to increase the perceived value of what you're going to sell them. And then you make them an offer, hook, story offer. And that's the power of interruption marketing is it gives you that little window of time where instead of like waiting for you to be like hey, I hope someone searched for cat food today because I'm selling cat food. Instead of waiting and waiting, we have to say, okay, who's interested in cats. Let me go find those people. Let me try to interrupt them. And we go knock on their door. Let me go through all these hooks and try to grab their attention just for long enough so I can explain to them why my cat food is so much better. My cat medicine or my cat whatever cat thing you sell. Tell them your story, increase the perceived value which is selling themselves what it’s actually worth. Then you're not going out there and they're fighting and they're comparing your cat food versus 500 other people. You have the ability now to increase the perceived value, sell your thing for what it's worth. So that's search versus interruption. And if you start looking at all the different advertising networks out there and you start classifying them. So Google is a search platform, people are coming to search on it. Yahoo is a search platform. I don't even know what other ones are out there. I just use Google. But those are the search platforms. Then you got a Facebook and Instagram, these are interruption platforms. They're getting people's attention. They're categorizing people based on what they're interested in. And you really come in to interrupt those people saying, I want to end up all people interested in cats. All people interested in fitness, all people interested in business. I interrupt them and then it opens a little window for you to come in there and set a hook to get their attention, tell them a story, increase the perceived value that we have and then make an offer. And that's the magic. So then again, the first phase we talked about in this book here was you're taking your dream customers, you're identifying, you're breaking them based on people that are trying to move away from pleasure and people who are trying and move towards plain. We have different messages for both those people. They are not the same, they're different. So maybe we have different funnels, different landing pages, different ads are speaking differently to each person. The next thing is understanding, where am I going fishing? Where am I trying to find these people? If it's search based, that's okay but I'm going to speak those people differently. Those people would probably do more comparison shopping. Those people are probably looking for a deal. They're researching, they're searching for you, they find you. So if my landing pages aren't based on understanding hey, this is the mindset someone's coming to they are they're researching, you're going to struggle. Now if someone's in Instagram or Facebook, they're doing something else, I'm interrupting them. So I have something exciting, I have something cool, I have a cool background. I need something like this where they're scrolling through their feed and it's like, what is this thing? Why is Russell waving a book? Like yesterday I had my Thanos. I had these gloves on yesterday because when the videos are on Facebook and Google I want someone scrolling through to be like why does Russell got this weird glove? And they're going to stop. I hooked them just long enough to have a chance now to tell them my story, to increase the perceived value, what I'm doing and then make them an offer. Okay. By the way, BTW, those who are watching this video on Facebook, Instagram, YouTube, wherever you are, what did I just do? I hooked you right. I've been telling you a story to increase the perceived value of the offer I have for you. Some you guys are like, dang, that's in the book. That's secret number one in the book. That's awesome, I need that. So I told you the story to increase the perceived value of this thing that I'm going to offer you here in a second. Wait, Rusty you practice what you preach. Yes, I do every day. So that's what I'm doing. Now if I'm putting this out to a search audience this is going to be different. My message is not going to be me with a Thanos glove trying to interrupt him because they're already looking. They're looking for like how to get more traffic. I'm going to come to that. Hey, here's the review page. Here's five ways to get traffic, boom, boom, boom. And by the way, number one book to get traffic is this book right here which you will get it for free at trafficsecrets.com. I'm speaking to them differently. So you're categorizing people based on search versus interruption. And understanding that your ad campaigns are structured. All the things you're doing are different depending on which way people are coming into your worlds. Does that make sense? I think so many times people group traffic or advertising like just one thing. It's like, no, you guys are not understanding the intricacies of what you're doing. And so I need you to understand that if I'm speaking to somebody who is searching for someone who I'm interrupting because it's different, my ad's different. My ad on my Google ad is not me running around going crazy or lighting my book on fire. But my ad on Instagram is, my ad on Facebook is. I've got to grab your attention just long enough to open a window so you will listen to my story so I can increase the perceived value of what I have to sell and I can make you an offer. And start thinking, I guess if you're thinking in your mind like oh my gosh, I've seen this over and over again. When I go to Google, I search for stuff. What are the landing pages look like? People are successful. What do those ads look like? What are they saying? How are they speaking to me? I'm speaking them differently than I'm speaking to somebody who I'm interrupting. If I'm interrupting, I'm doing crazy videos, trying to capture your attention and to get you to like focus. And just long enough so I can grab you, grab your attention and tell you a story. So that's the key that we understand there. It's a little different, a little slight intricacies, little slight differences but it's the key to this whole game. Oh yeah. So Google is a search platform. YouTube is interesting because YouTube is a search, but it's also a social. So YouTube is one of my favorites and there's a whole chapter here going deep into YouTube because it's a search and it's an interruption platform. And so there's different strategies when you're inside of that which are kind of fun. Facebook, Instagram, are interruption platforms. Other search based platforms like Quora, where you're going to you're searching questions, you're answering questions. That's a search based platform. So if you start looking at where to get traffic and you start thinking through it in your mind, realize there's search based, interruption based, there's two different things. And it's important because that's some of the foundational stuff you've got to understand as you're going after dream customers. So that again, yesterday's video and today's is all just secret number one, we haven't gotten to secret number two yet. So let me come back real quick. So secret number one, I did introduction date number one yesterday or today and yesterday was who's your dream customer. And then today I talked about searcher versus scroller. You can see that in the video there. Tomorrow's video I'm going to go into secret number two, where are they hiding? So depending on if this is live with this tomorrow, if this is on YouTube or on a playlist, like there's probably a place here where you can watch the next one. But after we can go into next is where are they hiding the dream 100. Now really quick, now that I've grabbed your attention, I've told you a value increase the perceived value of this book. Hopefully now I'm hoping you want a copy of this so badly. So if you want one, guess what? Right now during pre-launch, they are free. You just got to cover the shipping handling. This is the hardbound book. I've already paid for the printing of this thing, they're not cheap to print. So I paid for the printing. They are going to be shipping out on May 5th. Right now we are in pre-launch. We've almost sold 10,000 copies the first 24 hours, which is crazy, really proud of that. Proof of these traffic things we're talking about actually work. But you can get a copy right now. trafficsecrets.com during the pre-launch. Again, we ship these May 5th, but when you're buying this, one of the order form bumps as you go through the funnel is for the audio book. The audio book is done. I spent three days in a warehouse, not a warehouse, in a studio reading this entire book. You can get the audio book immediately. And inside the audio book is actually links to a supplemental PDF that has all the doodles and stuff. So as you're listening, you can look at the doodles and make sure you understand the concepts. That's available today. You can start listening to the audio book right now. You just got to go to trafficsecrets.com, get a copy of the book. This ships May 5th and then the order form bump is the audio book so you can listen to it, which is awesome. Right now like 36% of you guys are taking the audio book. So that means that one third of you guys are ready to listen today. The rest of you is like, I'll worry about traffic in the future. But honestly, right now we're in scary times. I'm in quarantine right now, I'm sure most of you guys are in quarantine or at your house hanging out. I'm recording this on phone, on my iPad because my film crews are in quarantine everywhere. Like it's chaos right now but you got to understand the most important thing in business for all of you guys in good times and in bad is traffic. It's the people, it's you having the ability to get your message in front of people. If you're not able to do that, it makes business really hard. If you are able to do that, makes business easy. So how do you get traffic? Not just how to get any traffic, how do you get the stuff that the buyer says, the underground playbook for filling your websites and funnels with your dream customers, not just any customers, your dream customers, the ones that have money, the ones that can afford your products, can afford your services. The ones you actually want to serve. And so that's the game plan you guys, that's Traffic Secrets. Now it’s time to get yours at trafficsecrets.com. Someone said they ordered the book but never got a confirmation email. I'd look in your junk folder, email is like the least reliable thing on this planet. I hate email, I wish somebody would make something better than that. So all right. Oh, someone is asking, how much is the book? So the box of the first upsell is the box set. If you want the entire box, I won't spoil it for you, but when you go through the funnel, when you buy the Traffic Secrets book, the upsell is to get the whole box set. The box has Dotcom Secrets book, the Expert Secrets book, the Traffic Secrets, all hard bound. And these have all been updated. I added over 30,000 words to each of these books before the new hard bound versions came out. So these are all the three newest versions. And also this is the Unlock Secrets Workbook. It's a 600 page workbook that comes with it. If you want this huge box set, it is the upsell at trafficsecrets.com but you got to get the book to be able to see the offer for the whole thing. So I'd recommend getting it because it's awesome. So anyway, I appreciate you guys. Thanks so much for hanging out today while you were at home or doing your thing. And just remembered that this is not a time to hide and do nothing. This the time to serve your audience to higher level. Go live, tell your story, tell your message. Give people a message of faith and hope. Don't stop selling things, don't stop promoting. If the economy, the best thing for the economy is for us entrepreneurs to keep doing what we're doing. If we stop all commerce from happening, this is horrible for the economy. The scariest thing for me personally is not this virus, it's the economic repercussions of it. Our job as entrepreneurs is to keep doing what we're doing. If we stop, the economy will stop. And that's when it gets really, really, really scary. So yeah, keep producing you guys, keep publishing. I've been talking about this for years, and as you get deeper in Traffic Secrets book, one of the things I'm going to challenge everyone is publish every day for a year. Whether it's Facebook, Instagram platform, YouTube, I don't care. Pick a platform and continually publish every single day for a year. If you do that, you'll have no more financial troubles in a year from now but you got to be consistent and start publishing. So I'm going to publish every day. Every day I'm going to be reading parts of the books for you. Hope you guys enjoyed today. Got some ideas out of it and I'll be back tomorrow with the next chapter, secret number two we're going into you guys. So between now and then, go get your copy of the book trafficsecrets.com. And I'll see you guys all again very, very soon. Thanks everybody, appreciate you all. And will talk to you soon. Bye. Learn more about your ad choices. Visit megaphone.fm/adchoices

An interesting analogy from the top soccer players in the world. On today's episode Russell talks about the way soccer works everywhere in the world with the exception of America, and how it relates to personal development within business. Here are some of the awesome tidbits to listen for in this episode: Why soccer in America is more focused on winning, while other countries are focused on the development of individual players. How personal development in soccer relates to the personal development of people in your team at your company. And why it's important to help your team develop instead of focusing solely on making money. So listen here to find out how business and soccer relate, and how personal development helps both of them in the long run. Transcript - https://marketingsecrets.com/blog/228-winning-vs-personal-development Learn more about your ad choices. Visit megaphone.fm/adchoices

The fastest way to succeed in anything in life. On today's episode Russell talks about finding a coach and actually doing what they say. Here are some of the awesome things to listen for today: Why Russell hired a new coach, and why having a coach is important to him. Why Russell's wrestling coach said he was one of the most coachable people ever. And why you need to find someone you trust, listen to what they say, do it, and then you'll have success. So listen here to find out how to find success by finding a mentor or coach you can trust. Transcript - https://marketingsecrets.com/blog/listen-do-succeed Learn more about your ad choices. Visit megaphone.fm/adchoices

As I was writing the Traffic Secrets book today, I had a big ah-ha, and I think I've reverse engineered it to show you how to have the same thing in your life. On today's episode Russell talks about why he's taking his family on a Disney Cruise. He also explains his secret to having a big aha while writing his newest book, Traffic Secrets. Here are some of the insightful things in this episode: Find out what Russell's family's super bowl goal was for them to go on a Disney Cruise. Hear why Russell thinks that immersing yourself in a topic for several days is the perfect way to receive inspiration. And find out how you can follow Russell's lead by immersing yourself in any topic that you are interested in. So listen here to find out why Russell thinks immersion is the key to making connections that you may not see when just dabbling. Transcript - https://marketingsecrets.com/blog/196-the-secret-to-having-your-big-ah-ha Learn more about your ad choices. Visit megaphone.fm/adchoices

So I just did a last minute, unplanned, pop-up webinar to share something a little bit early (you know how I am with secrets)! Right now, I'm knee-deep preparing slides and presentations for Funnel Hacking LIVE, and this 'Diamond in the Rough' marketing strategy NEEDED to be shared before the event! So I've had my team upload the webinar for you to listen to in this episode, then make sure to go and grab your tickets for Funnel Hacking LIVE before prices double or we sell out (because we sell out EVERY YEAR)! Secure your spot at https://www.funnelhackinglive.com today! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

In a recent episode of his podcast, Russell Brunson discusses the pursuit of worldly goals and shares a powerful message he received from Brooke Castillo on the topic. Russell begins by introducing Brooke Castillo, an entrepreneur who has built a successful coaching business. He highlights her impact in certifying coaches and praises the quality of individuals who go through her program. He then delves into the topic of pursuing worldly goals, acknowledging the challenges associated with it, especially within certain cultural and religious contexts. Russell reflects on his own journey and how hiring a coach helped him align his business goals with his spiritual mission. Russell shares Brooke's message, emphasizing the importance of worldly goals in personal evolution. He highlights how setting ambitious goals requires overcoming self-doubt, fear, and societal pressures, ultimately leading to personal growth. Brooke's message underscores the idea that individuals are inherently worthy and capable of pursuing their desires. She encourages embracing discomfort as a sign of progress and emphasizes the significance of pursuing big goals. Russell relates this message to biblical teachings, particularly the parable of the talents, which illustrates the importance of utilizing one's gifts and talents to their fullest potential. He concludes by affirming that individuals are called to pursue greatness, even if they feel unworthy or unprepared. Russell encourages listeners to step into their potential and embrace their desires, acknowledging that the journey of personal growth is ongoing. Overall, Russell's discussion highlights the transformative power of pursuing worldly goals and the importance of aligning personal aspirations with one's spiritual journey. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re going to do something, you might as well be the best at it. This past week I spoke at a Tony Robbins and Dean Graziosi mastermind event, which was super cool. My wife and I flew to the event in Florida and we stayed at this nice resort. And while we were there, we decided to book some massages. My first massage was just terrible. I couldn’t put my finger on it, but to be honest, I couldn’t wait to get off the massage table. In fact, I didn’t even want to go back for the massage I had booked for the following day.  But…it was already paid for so I bit the bullet, even though I was dreading it. When I got to the massage room, it was a different massage therapist… And one of the best massages I EVER had! AMAZING. And I started thinking about the difference between someone who was ‘average’ at what they do… And someone who was EXTRAORDINARY…an ARTIST…the BEST at what they do. So my question for you is, “Do you want to be just ‘average’ or do you want to be THE BEST at what you do?” Check out this episode of Marketing Secrets to discover how YOU can be the BEST at what you do AND give someone an AMAZING experience. ---Transcript--- What's up, everybody? This is Russell Brunson and welcome back to the Marketing Secrets podcast. As always, grateful that you are here, grateful we're hanging out and excited to share with you guys something that I think will be helpful in your career, in your life, in your marriage, in your family and everything you do. With that said, let's cue the theme song, and I'll be back in a second. All right. Last weekend was insane. I don't know if I told you this yet. I probably haven't gotten too deep. But I had a chance to go speak at Dean Graziosi's and Tony Robbins event at Tony's studio, which he built this huge studio when COVID hit where you can come in this Zoom room where it's this huge stadium wrapped in Zoom walls. It was crazy. If you follow me on Instagram, you saw the pictures. But anyway, it was really, really special and really fun. And we actually flew there in Tony's private plane, which was crazy. We had a chance to go to his house and it was a really special weekend. But without telling you too much of that, and I wish I could go deeper, so many crazy experience. I could do a three-day call, just talking about all the ahas and takeaways from that. But I will drip them out to you throughout the next few episodes. But there's one thing that was interesting. We decided when we were there, we were there for six days, which was kind of cool. We had a chance to hang out with some really cool people and just relax and take a break a little bit. And at the hotel there's a spa, so like, "Let's go get massages." We signed up for massages two different days. And obviously now with COVID, there's weirdness. Not in Boise. I love Idaho. Idaho is different. But in Florida, where we're at, they have different rules, right? You had to wear face masks more often and all sorts of stuff. We go to get our first massage and I get in there and it was only a 60 minute massage, because that's all they had time for that day or whatever. And the masseuse comes out and she puts on plastic gloves, which was kind of weird. I'm not going to lie, it wasn't my favorite, but I'm like, "Ah, whatever." I'm getting a massage and it was not my favorite massage, partially it was because ... Anyway, there are a lot of reasons why. As I was getting a massage, I was annoyed. I didn't like it. It wouldn't feel good. It was just like ... She was technically giving me a massage, but it was not a good massage. So much so, by the end of my 60 minutes ... Normally, I get a 90 minute massage. But by the end of my 60 minute massage, I just wanted it to be done. It was the longest 60 minutes of my life. I was miserable. I didn't have a good time. And I was even thinking, "I think I hate massages. Maybe I've changed. Maybe I don't like massages anymore. Maybe ... " Whatever. Right? And I was so annoyed when I finally got done, I was like, "Oh, thank heavens it's over. Get me out of here." And I just left. I'm in this beautiful spot and all these amenities. I was like, "No, I'm done. I don't do massages anymore. I don't do spas." I just had a horrible experience. I'm like, "I'm never getting a massage again." And I remember after I got a massage later and then we met afterwards, and I was just like, "That was horrible. I don't ever want to get massage again." And she's like, "Well, we have one booked for tomorrow." I'm like, "I know." I'm like, "I don't really want to go. Should we cancel?" And anyway, it was interesting. The next day I go back, because you have a 24 hour cancellation period. I'm like, "Ah, I have to get a massage." I'm like, "I don't even like massages. This one's going to be 90 minutes. I'm going to be miserable. Ah, just get out of the whole thing." Right? I get there in kind of a bad attitude. And as we're talking to the masseuse and she's a different person and super nice. And we laid out to get massages and she starts massages me. The same thing, she has to wear the plastic gloves, which is kind of annoying, but whatever. Does the massage and this time it is a completely different experience. This person was an artist. It was amazing. It's crazy, because I spent the same amount of money on both massages. Right? And the first one, I wanted to die. I wanted to get off the table. I want to leave. Right? And this next person was insane. They were amazing. The 90 minutes was over and I was like, "Are you kidding me? I want to give you some more money. I just want to flip back over and keep doing this back and forth all day till you're off shift or whatever." It was amazing. And I remember laying there thinking about how just 24 hours earlier, I had a massage from a person, same spots, same everything and how I hated it. And this one was amazing. I could've paid anything to continue this experience longer. And I started thinking about this. Right? Both of these people would consider themselves masseuses. Right? Both of them got paid the same amount money to do the job. But one was an artist. One was great at what they do. And one just did the thing. Right? And I started thinking about my life. Everything I've done, I've tried ... I don't know. I always want to be the best. I remember when I was wrestling, I bought this VHS tape, pre-DVDs. And it was the story about Tom and Terry Brands, who are twin brothers who are wrestlers at Iowa. And I remember the movie started with ... First, Tom Brand's comes on, he says, "My name's Tom Brands. My goal is simple. I want to be the best wrestler in the world." And the next one came up. "My name's Terry Brands. My goal is simple. I want to be the best wrestler in the whole world." And then that's how it starts. And boom, it goes into their training montage and stuff. And I was just like, "Yes." I remember thinking all the time, "My name's Russell Brunson. I want to be the greatest wrestler in the world." Right? And so, because I didn't want to be a good wrestler. I didn't want to be like, okay. I wanted to be the best in the world. And obviously, I never got there, but that was my belief. And so, because of that I got way further than I probably ever should have gotten based on my skill and talent level. Right? I was a state champ. I was an All-American. I took second in the nation in high school, went to college. I was ranked the top 10 in college. Never placed NCA. But, I had a good career. And when I switched to business, it was the same thing. When I got into business, I wasn't just like, "I want to make money." I was like, "I want to be the greatest marketer that's ever lived. If I'm doing this job anywhere, I might as well be amazing at it." Right? And I was just thinking about that so much during this massage, I'm just like, "Both these people have the same job title, but one's amazing. And one's eh." And I think about, for all of us, ... Like with my kids, I'm like, "I don't care what you guys do. I don't care what you want to be when you grow up. But don't just be okay, be the best in the world. How do you become amazing? Not just good, but amazing. What do you have to do different?" I don't know. I don't know how to teach that exactly, more so than just helping you guys want that and desire it. Don't be the crappy masseuse. I think about funnel building. Right? There's tons of people out there teaching funnel building and doing funnel building. You could hire someone and you see people that hire someone and they get a funnel and the funnel sucks. It's just like, you're a funnel builder, become the best in the world. Obsess about. Obsess about design, and copy, and all these things so that when you build someone a funnel, you hand it to them, it should be art. They should be blown away by it. Just the second masseuse, I was blown away. That's the experience you want to give someone. If you can't give someone that experience yet, you need to geek out more. You got to go deeper. You got to become better. Right? Become the best in the world at your art, at your craft, whatever it is. Right? If I was a dentist, I'd be like, "Okay, there's dentists. But there's amazing dentists." There's chiropractic. I don't want to be a good chiropractor. I want to be the best in the world. And there's tiers. There's levels. You see it in every industry. Right? Every industry. I was talking to one of my buddies who's one of the top doctors. He's a certain type of doctor, one of the best in the world. And I was asking about that and he told me, he's like, "If you ever get sick here in Idaho," he's like, "Tell me ahead of time and I'll tell you which doctors to go to." I was like, "Is there really that big of a difference?" He's like, "You have no idea which doctor got a D in their class, which one got an A." Right? "There's definitely a difference. Just because they have a degree does not mean they're the same thing." "If you have someone cutting you open, who do you want? The person who's okay, or the best in the world?" And so, I think there's a couple of things. Number one, it's like, when you're trying to hire someone to do something, don't look for someone who's okay. Go find people who are the best in the world. You know what I mean? Spend the extra money, spend the extra time. Find the best in the world. If you're looking for employees, don't find people that are, "Eh, they're okay." Find the best in the world. Right? And then for you is, don't be okay with, "Oh, I'm okay. I'm good." Don't do that. Be the best in the world. It's not that much harder. Right? I mean, it's going to take more time and effort and energy. But man, when you become the best in the world, people will travel from everywhere to come to you. They'll spend more to get to you. They will do everything, because ... Like right now, I would have paid the second masseuse 10 times what I paid the first one, and happily done it. I would fly her to Boise once a month to give me a massage, that's how good it was. Right? And it's understanding that versus like, "Oh yeah, that was okay. That was good." I don't know, if you put that much love into your craft. Again, and I'm talking to a lot of you who were funnel builders, who are in agencies to find out. Man, put in the time. Don't give a client crap. Make sure you become the best in the world. Understanding all the pieces. How to make a funnel go from good to great? What's the differences, image size, colors, text, copy, video, storytelling, all the things. Don't just dabble, become obsessed. If you watch the way that I build a funnel with my team, I'm obsessive about it. They're like, "Man, you're spending so much time on the headline." I'm like, "Yeah, because that's the most important part." Right? They're like, "Man, you're spending so much time crafting the script in the video." And it's like, "Yes, because I want to be the best in the world. I don't want to be okay." And so, for you guys, I want you to just think into that, how do you become the best? Because if you do that, man, life is better. You'll serve more people. All these things ... Your experiences will increase. I didn't get to have a chance to go speak at Tony's event because I was a good funnel builder, because I had okay companies. It's because I've been obsessed with becoming the best. People who are in that same way, people obsessed with that kind of stuff, they recognize it and they respect it and they follow it. And so, if you want to be in good company with the right people, then obsess about that. Anyway, that's my calling to you guys today. I just want to share that, because it was on the top of my mind during that whole massage. I was just like, "Man, look at this different experience." Right? In everything of my life, I want to find the person who's the best, not the person who's good. Right? And then on the flip-side, I want to become the best. I don't want to be just good. This is for all of you guys. Just like I did when I heard the wrestling video, "My name's Tom Brands. I want to be the greatest wrestler in the world. My name's Terry Brands. I want to be the greatest wrestler in the world." My name's Russell Brunson. I want to be the greatest wrestler in the world. My name's Russell Brunson. I want to be the greatest marketer in the world. What is your thing? What is it that you want to be the greatest in the world at? What are you willing to put in the time, and the effort, and the stress, and the pressure, and the ups and the downs, and the pain to be able to become the best at? Okay? Because when this life is done and it wraps up and it's over, right? Do we want to leave it knowing like, "Man, I became the best at this thing. I loved it so much. I was so passionate about it. I cared enough to make myself the best." Maybe you'll never get it. I never became the best wrestler. But the journey of that meant everything to me. Right? It translated into so many good things in my life. I'm so grateful for every one of those experiences. I didn't become the best, but the pursuit of becoming the best is what gave me the life I have now. And I'm so grateful for it and I wouldn't trade that for anything. Pick what it is. What do you want to be the best in the world at? And then pursue it with your heart, with your soul, with everything you have. And if you do that, man, I promise you, your life will be richer. Your relationships will be fuller and you'll get access to people and things that you never dreamt were possible. With that said, I appreciate you all. If you got any value from this episode, please tag me in it on social so I can see it. Let me know in the comments. Love to hear back from you guys. With that said, thanks so much and I'll talk to you all again soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Funnel Hacking LIVE is officially over! And so I decided that what I really wanted to do today was record the audiobook of a 1.5 Million Dollar book I purchased! But before that, I've got some lessons to share from this year's Funnel Hacking LIVE. From the structure of the event to the presentation prep, I learned a lot personally. I actually tested my most recent 'Secrets of Success' presentation (it was actually the last podcast episode), and it did not land the way I wanted it to. Hear the lesson I've learned & become a part of the Secrets of Success JV army at https://www.secretsofsuccess.com/jv Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

You want to hear what they say to me? Because they're probably going to say something similar to you. On this episode Russell gives several examples of some of the angry messages he receives from people on social media, and gives some advice about what to do with it. Here are some of the insightful nuggets to look for in this episode: Find out why Russell doesn't give too much thought to the haters. Hear what some of the things are that people get angry at Russell over. And see why the best advice to get through people who say horrible things is to get a thicker skin and learn to ignore them. So listen here to find out how Russell has grown a thick skin and learned to ignore the haters. Transcript - https://marketingsecrets.com/blog/333-a-sample-of-what-my-haters-sent-me-this-week Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Build A Virtual Real Estate Empire By Fixing, Flipping, And Investing In Small Cash Flow Funnels… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

After working with tens of thousands of entrepreneurs, there is one common thing I've found that will instantly let me know if you'll succeed or fail. On today's episode Russell talks about how he could tell with 100% certainty within seconds of meeting an entrepreneur if they would be successful. Here are some of the interesting things to listen for in this episode: What quality does Russell see that successful entrepreneurs have and unsuccessful marketers are missing. Why Russell thinks that most people don't want to take the leap required to be successful. And find out how all this can also relate to other areas in your life besides business. So listen below to find out if you possess the quality that equals success or if you need to switch your focus in order to become successful. Transcript - https://marketingsecrets.com/blog/the-1-way-to-know-if-you-re-going-to-succeed-or-fail-before-you-even-start Learn more about your ad choices. Visit megaphone.fm/adchoices

The #1 request I get from our listeners is they want to hear behind the scenes from my wife's perspective on what it's like running an entrepreneurial family. On today's super special episode, part one of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about what it's like to be an entrepreneurial family. Here are the questions Russell and Collette answer in part one: What is the best/hardest thing about being an entrepreneur? How is it possible to aggressively pursue business dreams but still have a happy home life? And finally, they talk about one of the hardest times in their life and how they got through it together. So listen here to finally hear Collette give her first interview on what it's like to be married to Russell. Transcript - https://marketingsecrets.com/blog/229-229-you-asked-for-it-interview-with-my-wife-part-1-of-3-part-1-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes of the Mastermind.com launch and how it's going from good to great. On this episode Russell talks about why the difference between good and great is being able to iterate quickly. Here are some of the awesome things to listen for in this episode: Find out what Dean Graziosi did when the recent mastermind.com launch didn't go as well as they had hoped. See what Russell means when he says that these guys aren't better at launching than you, they are just better at tweaking and changing until they find what works. And find out how long it took before one of Dean's books took off, and what he did to finally make the first thousand sales. So listen here to find out what Russell means when he says you need to be able to iterate quickly. Transcript - https://marketingsecrets.com/blog/290-iterate-quickly Learn more about your ad choices. Visit megaphone.fm/adchoices

Do your homework, funnel hack everything, and Russell's new motivation. On this episode Russell talks about listening to a podcast and finding out what company he now wants to compete against. Here are some of the awesome things you will hear on today's episode: Find out what company Russell discovered that he now gets to compete against. Find out what part of the company Russell wants to hack, because it's not actually funnels. And find out all the ways that you should be hacking other businesses so that you know the ins and out of the market you are in. So listen here to hear what company Russell wants to compete with next, and how he will funnel hack them. Transcript - https://marketingsecrets.com/blog/funnel-hack-everything-not-just-their-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

If you missed Russell's LIVE Q&A from www.dropthemicshow.com, you can hear this weeks questions on this episode. Today we have another bonus episode of Marketing Secrets where Russell answers questions about marketing from other funnel hackers, including: What are the most painful lessons Russell has learned to be able to build the amazing team he has today. How to get a huge Facebook following like Russell. If it's a good idea to try to influence someone in a 9 to 5 job and help them in their journey so that they become successful and quit that job. The process that goes into publishing a book besides actually writing or marketing. How to use a funnel to get people to come to a pre-launch signup event. So listen to hear Russell Drop the Mic as he answers these questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

What are the secrets to having a successful marriage and family life, while still being a full time funnel hacker / entrepreneur!?! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

How to prepare yourself mentally when launching your funnel! On this episode Russell talks about how to prepare yourself for when you launch a new funnel and it flops. Here are some of the awesome tips he gives in today's episode: Why you should never "call your shot" to family and friends. Why you need to be okay with it if your funnel doesn't work the way you wanted. And find out when you should finally tell your family and friends about your funnel. So listen here to find out how Russell takes some pressure off of launching funnels by not telling the whole world about it. Transcript - https://marketingsecrets.com/blog/221-mindset-when-your-funnel-flops Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm officially working on the secrets trilogy... Let me show you behind the scenes of how I'm doing it. On this episode Russell breaks down his process as he begins working on his Traffic Secrets book. Here are some of the informative things you will hear in today's episode: See why it takes a few days of planning before Russell will actually begin to write the new book. Find out why Russell is re-writing parts of both his Dotcom Secrets, and Expert Secrets books. And find out how Russell is using Trello to arrange all three of his books to make sense. So listen here to hear Russell's awesome way of getting his framework all together before he actually begins writing. Transcript - https://marketingsecrets.com/blog/195-my-book-writing-creation-process Learn more about your ad choices. Visit megaphone.fm/adchoices

WARNING: This is an advanced strategy to geometrically grow your business in ways that most people aren't even thinking about. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you take your current skill set and use it to open doors for your dream job, partnerships, and more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you. Key Highlights: Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost. The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start. The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way. Why publishing content is non-negotiable - You can’t just build an offer and hope people show up. I’ll explain why consistent content is the secret to long-term success. How I’ve used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I’ll share the mindset and tactics that keep ClickFunnels ahead. If you’re serious about selling online, you can’t afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I’ll break down exactly how to do that, so when your funnel is ready, you’ve already got a crowd waiting to buy! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Let me take you behind the scenes of what we’re doing to sell out Funnel Hacking Live once again. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back the Marketing Secrets Podcast. Today, I want to tell you guys a secret about how to fill live events. All right everybody, as you guys know, we are coming down to the final stretch of Funnel Hacking Live. I think we're less than 60 days. Dang, two months. Less than two months away. Whew. It makes me nervous just saying that, from Funnel Hacking Live happening, which is exciting. It's been almost 18 months since the last Funnel Hacking Live. I hope you're excited. I think most of you guys are going to be there, which is exciting. If you aren't going to be there, literally, do you hate money? Do you hate growth? Do you hate relationships with amazing people? Do you hate hearing me talk? Those are the only logical explanations that I can think of. I say that with making sure that you need to be there. If you don't have your tickets yet, go to funnelhackinglive.com. The show is on. Right now we're in the final stretch. Tickets are almost sold out, and we sell out every year, but this year we're selling out earlier, because the venue's smaller. We only have 3,500 seats versus last year, we had 5,000 people in the event. We pre-sold more tickets the last Funnel Hacking Live than ever before either. Anyway, we're almost sold out. If you don't have a ticket yet, now is the time to go. The other interesting thing is, this is the first and hopefully the only year we're doing a virtual as well, just because a lot of countries, people actually can't get to here, which is frustrating. Other than that, I've always been anti virtual, but we had to, this time around. If you aren't able to come, you're locked out of the country, or whatever, or you're nervous about people, which is understandable as well, there's a virtual option this year, but that one is also almost sold out. If you're getting tickets, now's the time, but anyway, I digress, as we're getting towards the final stretch. We're like, "Okay. Well, I just want to get done selling tickets," because selling tickets is a grind. If anyone who has ever done a live event or a virtual event, it's a lot of work to continually sell tickets. Right? That's the place that we're in now. I was like, "I just want to get it done with. How do we just sell the last batch?" Like, "Let's get it over with." It's funny, because every year we try to reinvent the wheel. Like, "How did we sell these last year? What campaigns work the best?" We went back through, and we looked at ticket sales. We saw there was a week or two, where we sold hundreds of tickets a day, right? We're like, "What did we do during that week?" We went back and found the emails. It was funny, because of course, here's me reinventing the wheel. Hopefully in a year from now, someone can remind me, "Russell, don't forget, this is what we did last year," but I'm sharing this with you guys, because the thing that we'd done in the past that sold more tickets than anything else, outside of at the last year live event, we sell tickets to next year's, that sells the best. Number two, when we do the kickoff Webinar this year, that sold a ton of them this year for us, which we'd never done that in the past, so kickoff Webinar. Then the third biggest thing to sell tickets has always been taking things away, right? Taking away a bonus or increasing the price, things like that, and usually throughout the promotional campaign, we always are doing little things like that. Right? We're increasing the price. We're taking away a bonus. We're doing this. Last year, we had this great idea, which I forgot about until just recently. We had each speaker jump on a Facebook Live with me, just for a quick 10, 15 minutes. I jump on, I talk about who they are, what they're talking about. We do that tease, like "This is what we're going to talk about." It's really exciting to get people pumped about being there, talk about that speaker's experience at FHL. It's just a really fun thing. Then at the end of it, I said, "Hey, for those who were coming to FHL, do you want to give them a bonus to make sure they show up?" Each speaker then gives a bonus. It's crazy. Some speakers are like, "Here's my three-day live event. Here's my $2,000 course. Here's my..." People are giving crazy stuff. Right? Each speaker gives away a bonus. Today, depending when you're listening to this, I've probably done five or six at this point, but I did the first one today. It was with Peng Joon. Peng Joon giveaway is literally a $3,000 event, a three-day live event, the virtual recordings of it, in a member's area and everything, which is crazy for everyone who got their ticket from Funnel Hacking Live. What we do is, we start doing the speaker offer stack. Today Peng Joon gave his bonus. We send emails with a list. Say, "Hey. Go watch Peng Joon's Facebook Live. By the way, he gave everyone this bonus, if you guys get your tickets this weekend." Right? Then next week I think I have three or four Facebook Lives. Each one with two speakers, jumping on, and we're doing this thing. Then each of those speakers, I'm asking them the same thing. Like, "Hey, what bonus do you have?" Then, they'll give us a bonus, and they'll give us a bonus. These bonuses will keep stacking, keep stacking, keep stacking. Then each email goes out like, "Hey, don't forget. Here's Russell's bonus. Here's Peng Joon's. Here's so, and so's. Here's so, and so's, and here's three new bonuses added today." It keeps getting bigger and bigger, and offer stack gets bigger and bigger. What happens during this week or two weeks of these interviews, the sales come in slow, and they get bigger and they get bigger, because the offer keeps getting more and more insane, til eventually, it's like, "I would literally be insane to not get my tickets." Like, "Do I, even if I don't show up to the event?" Like, "I still need to get the thing, because this bonus has gotten so good." It gets bigger, and bigger, and bigger. We do that as we go through all the speakers, and at the very end, now that the offer stack is insane, if you show up to Funnel Hacking Live, you're getting all the speakers, these amazing products. You get to know the speakers ahead of time, plus you get to come to the event, plus all the other bonuses, and all the other things. Then after we built that up, then we take all those bonuses away. We do a three-day cart close, where it's like, "Hey, you can still get tickets, but you'll miss out on this." Like, "Here's the offer stack of all the things," and we pull that away. That pull away, those three days is when we were selling 200 or 300 tickets a day, every single day. It's crazy. We don't have that many tickets to sell this year. I don't know how far we'll get into it, but again, I found the campaign. I was like, "Oh my gosh, of course." We've restructured it, and we're doing it again right now, but for any of you guys who were trying to sell tickets, this is a powerful way to do it. Then what else is cool is that today, Peng Joon, he Instagrammed his audience. Like, "Hey. Check out this Facebook Live I was on." Now he's selling tickets for us as well. Right? Then, yeah. It's just really interesting, because all of this. You're getting the speakers to promote it. You're promoting it. You're increasing the offer, and you're able to pull the offer away. It's just a powerful, unique strategy we're using to sell a ton of tickets. Anyway, I hope that helps. I've tried a lot of things to sell tickets, and like I said, looking at this, is the thing that's worked the best. Make sure you're watching us, if you're not, go make sure you follow me on Facebook. That's where these are all streaming too. Actually, I think it streams to Facebook, LinkedIn, a whole bunch of other places as well, but go and watch that. You'll see the campaign. You'll see what we're doing. You watch, as the offer gets more and more insane. Then when we pull the offer away, that's when the huge ticket sales come through. Anyway, I love this game. I hope you guys can see that. I hope you can feel it. It's so much fun, and I love sharing with you guys behind the scenes, what we're doing. Hopefully you guys can model it for your events. It worked for virtual events, worked for live events, worked for all sorts of things. That said, thanks, you guys for listening. Appreciate you all, and we will talk to you all again soon. Definitely the next podcast episode, but hopefully more importantly, at Funnel Hacking Live. If you don't have your tickets yet, now is the time. You don't want to miss it. The only logical reason to not go is, if you hate money or you hate me. If you hate me, you probably shouldn't be listening to this podcast anyway. If you hate money, you probably aren't listening to this podcast. That means you. Yes, if you're listening right now, you need to go. Pull over the side of the car, pause this thing, open up a new browser window, go to funnelhackinglive.com, and get your tickets. If you're not sure if you want tickets, go watch the video at the top of funnelhackinglive.com, then go get your tickets. It's that good. All right, guys. Appreciate you all. Thanks for listening, and I hope you guys have an amazing day. Talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

While I'm driving to the Inner Circle, where I get to share all of the details from my Secrets of Success launch and the strategies that are changing the game, I wanted to talk about the insights from our first 'consumption challenge' covering "How To Get Anything You Want" by Elsie Lincoln Benedict. She shared the reasons we often plant seeds and see either huge success or failure, and it all has to do with the ground in the 'garden of your mind' and how you prepare your moods to stop their reaction and accept the new seeds you're planting. Let me know if you like this episode by taking a screenshot and tagging me, especially if you want a dedicated Secrets of Success podcast! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to be worthy and ready for the mission that God wants to give you, it's time to follow this one simple principle. I'm a little busy at FunnelHacking Live 2020, so here is a special "throwback" episode to keep you busy until things calm down a bit! Transcript - https://marketingsecrets.com/blog/281-do-hard-things-revisited Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell jumped on a live Q&A with ClickFunnels members to tackle some of the most pressing questions entrepreneurs face as they prepare to launch their offers, their funnels and their traffic generation strategies. The call is a free bonus to any active ClickFunnels member, as is the full One Funnel Away Challenge! In this session, Russell kicks things off by discussing the power of priming and meditation with Tony Robbins. He tells a story about the power of his experiences in meditation with Tony Robbins and explains why these practices are essential for entrepreneurs, helping to set the stage for success and maintain focus amidst the chaos of running a business. Then he dives deeply into the questions from entrepreneurs, including… Monetizing Your Audience: How to leverage your audience by creating Dramatic Demonstrations to sell, while also respecting and engaging your audience. Avoiding Over-Overdelivery: Understand the balance of over delivering and how to avoid creating overwhelm in your training, offers and more. Expert Insights: Hear how Bari Baumbardner, Blue Melnick, and Stacy & Paul Martino all structure to ensure simplicity and craft effective experiences & offers. Traffic Strategies: Explore proven methods for driving traffic profitably through webinars, challenges, and more. Optimizing Campaigns: Gain tips on optimizing your sales conversions by utilizing both manual and automated tools for better campaign results. Compelling Headlines and Demonstrations: Learn how to craft attention-grabbing headlines and the importance of consistent, dramatic demonstrations. Launching with Ads: Get advice on the optimal timing and strategies for launching ad campaigns safely & commanding attention. Tune in to this episode for a wealth of information that will help you refine your funnel strategies and achieve greater success in your business! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm giving you a challenge, try this for the next couple days and see what happens. On this episode Russell talks about a podcast challenge he did several years ago about changing the way you respond when someone asks how you're doing. He issues a new similar challenge where you change the way you respond when someone asks you to do something for them. Here are some of the awesome things to look for in this episode: Find out why changing the way you respond to someone can change your life and their life. Find out what kind of response you should give when someone asks you to do something. And see why Russell thinks this simple change can change everything. So listen here to find out how something so small has the possibility to shift your entire paradigm. Transcript - https://marketingsecrets.com/blog/260-try-this-simple-test-this-week-to-change-everything Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop!  It boggles my mind because they lose all the traction they’ve built. But if you understand how to keep momentum rolling, you can double your sales and 10X your profits - without spending more on ads! I’ll break down the launch within the launch strategy, show you how to capture customers while they’re in a buying mindset, and reveal the exact steps I’ve used to scale ClickFunnels beyond what most people think is possible. Key Highlights: Why most launches fail to generate real profit and how to fix it The “launch within the launch” strategy that maximizes revenue with zero extra ad spend How to keep buyers in heat so they continue buying from you The three-step framework to turn every campaign into a momentum machine How I’ve used this exact strategy to fuel ClickFunnels’ insane growth If you want to stop leaving money on the table and start leveraging momentum to scale your business, this episode is a must-listen! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell talking about a recent identity shift and how it's changing his own personal life, and how mastering this concept can help you as well. On this episode Russell talks about identity shifts and how you can use them to become something or someone that you want to be. Here are some of the gems from this episode: Find out how James P. Friel became a drummer and a cyclist by having an identity shift. Find out why wrestling caused so many problems with Russell's weight fluctuations and how he's trying to change that. And see how you can use identity shift to help your customers become a member of your community. So listen here to find out how you can use an identity shift to become what you want to be. Transcript - https://marketingsecrets.com/blog/331-identity-shift-part-1-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

We spent the weekend serving with Matt and Caleb Maddix. Here are a few quick things we learned that have forever changed my life. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to The Marketing Secrets podcast. I hope you guys are doing awesome today. I just got back from Arizona, back from a wrestling practice, driving into the office. So many fun things I want to talk about. So with that said, let's cue the theme song. We come back, we're going to talk about friend groups, changing your identity, and whole bunch of other really cool things. All right, so this last week has been amazing. Some of guys know I'm training for a wrestling tournament. I actually leave in two days from when I'm recording this to fly out to Florida. It's a three-day tournament day. Day number one is beach wrestling, which, come on now, that sounds insane. I've never done it before. Apparently, they draw a big circle in the sand, and you beat each other up. I'm so excited. So that's number one. Day two, just freestyle, and day three is Greco. Three different styles, and I'm excited. I last time I wrestled was actually about two years ago, before COVID, and it was a tournament I went to, and it was the first time I actually competed at that point in 15 years. Hadn't competed since I was wrestling in college. And I went to that tournament, was planning on getting into shape, went to one practice, tore my neck out, and then just showed up to the tournament, and did all right. I had fun. And this time around, I was like, "Okay, let's try to prepare a little more." So I'm lighter, about 10 pounds, maybe 15 pounds lighter than I used to be, but I'm still in the same weight class, which is going to be frustrating because the next weight class is another like 12-14 pounds down, and I was like, "I'm not willing to do that." So wrestling guys will be bigger than me this time, but I'm in better shape this time. I had about a month worth of ... well, probably eight practices, but over three or four weeks, and anyway, so excited. My body's sore, it's bruised, my ears are swollen, but I'm pumped. So anyway, I got to go to wrestling practice, I'm heading in right now, but anyway, last week, we had a chance to fly out to Arizona and do a couple of things. Number one is I spoke at Dean and Tony's Own Your Future Challenge, which is really fun. And then, after that, I brought my two kids out to kind of ... Two of my kids, I've got five kids. I brought my twin boys out there, and partially because I wanted them to see me working, right? Like I want them to see like, "This is what your dad does for a living. Look how cool this is. I have a chance to speak in front of half a million people virtually, right?" So I'm going to show him that. And then, afterwards, I wanted to help them to, I don't know, just realize how good they have it. So we went out with Matt and Caleb Maddix, and we went out to the streets of Arizona, and we found a place where the homeless people live, and we had a chance to go out there and to feed them. And I'd never done some of that before, it was really cool. We literally drove to Little Caesars and bought a whole bunch of pizzas, to the grocery store, bought popsicles and drinks, and drove out there and parked and just handed out food to people. And we did two days in a row, and it was this really, really cool experience with my kids and everything. It was awesome. But what I want to talk about in this podcast, because I have of stuff coming like, the last day we recorded a three hour podcast with a whole bunch of young entrepreneurs. I think that'll be an episode here soon and a bunch of other ... A lot of cool stuff. But what I want to talk about was just the power of who you're around. And it's interesting, I'm writing my fourth book, as you guys know, and I've been trying to focus on like, "How do we create identity shifts? How do we become who we need to be to be able to reach the goals and things we have," right? And there's a lot of things, a lot of different levers you can pull to be able to come who you need to be. And so, there's identities, there's beliefs, there's rules, there's all these different things, and one of the people that I know who is really big in that kind of stuff is Tom Bilyeu. I actually texted him and asked him some questions about his beliefs on it, and then he messaged me back, and we ended up jumping on a call and talked about 45 minutes. Maybe I'll make call up podcast episode too. I don't know. I want to keep giving us all this cool stuff for hanging out with me. Anyway, it was interesting because, in there, we talked about how do you change someone's identity and beliefs and their rules and their values and things like that. He said, "One of the most powerful things you can do is you take people out of their existing environment. You put them in a peer group of people they respect, and eventually they will become like those people." And he told me that in this interview, that's how he started. He said, before, he was spending 10 hours a day playing video games, all sorts of stuff, and he got this new peer group of people who were having success, who were doing all these things, and he said, "I spent enough time around them, and I eventually wanted their respect, and so I wanted to become like them." And now, he's Tom Bilyeu, who's crazy. Anyway, he's awesome. But he said, "If I was training your kids," he's like, "I would take them. I would go to a desert island, and instead, if I want them to become an ax murderer, I put them with a whole bunch of ax murderers, and, eventually, they would become like that person. If I wanted them to be an athlete, no matter which athletes, eventually they'll become like that person." And he's talked about like how the peer group and the people you're around, how much that affects identity and beliefs and your rules, your values, and all those kinds of things, so it's interesting. So anyway, going into this trip to Arizona ... I don't know if you guys are teenager parents, but it's hard to be teenager parent. I love it, but man, it's hard. It's hard to motivate your kids to want to do things and get them excited. I try to figure out different ways to do it all the time, and it's hard as a parent because I don't know. It's funny, like no matter how cool other people think you are, your kids just think you're Dad, right? In fact, I had two or three times last trip people were like, "Yeah, you're so lucky that your dad's Russell." And the kids are like, "Why? He's just this annoying dad that talks about marketing and stuff," you know? But anyway, so it's hard as a parent to like, really ... I don't know. Like I do my best, but it's harder to get them to want to do the things that you want them to do and hope that for them to do, right? And so, it was cool because we went out to do this thing, we went out with Matt and Caleb. And Caleb was like the epitome of who my kids would want to be, right? He's successful, he speaks on stages, he's got YouTube channels, he's a podcaster, he's fun, he's happy, he's friends with all these successful people. And it was really cool because I brought my kids out there, and Caleb came and picked them up, and they jumped the car together. It's funny because I had spent two days with my kids trying to get them to talk. I asked them questions, they just kind of sit there. "I don't know. I don't know." Like, did they forget how to talk? Do teenagers don't know how to talk? And suddenly it was Caleb, this person who is similar to their age, someone in their peer group, someone who they aspire to be like, and they look up to, within two minutes, Caleb had them talking and sharing their dreams and their visions. And I'm sitting there in the car, I'm the front seat, they're in the back seat. And in like five minutes I have been spending time with Caleb, I know more about my kids at this point that I've known my entire 15 years of their existence. I'm like, "How in the world?" Like, "Why don't you guys talk to me like that? Why don't you tell me these things?" And it was so cool because the first thing Caleb did is ask them like, "Where do you want to be in 10 years from now?" And it's funny because my kids' default answer was "I don't know." And so, he asked them again, like, "Where do you want to be in 10 years from now? And 'I don't know' is not an acceptable answer." And it was crazy, within two or three minutes, each of my kids gave him where do they want to be in 10 years, and I was like, "Oh my gosh, that was so cool." And then, immediately, Caleb was not like, "Okay, well good luck." He was like, "Okay, for you to do that, first thing you need is need a mentor." And he looked at Dallin. He was like, "Dallin, what you're trying to do is what I do right now, so I'm going to become your mentor. I'm going to be your coach. I'm going to, blah, blah, blah." He's like, "Bowen, I got a friend who does exactly what you're trying to do, so he's become your mentor." And Caleb called the guy. He's like, "Hey, my friend here, he wants to be a hypnotist, and you're a hypnotist, and so can you come meet him? And can you become his mentor?" And the guy was like, "Sure." Within an hour, he comes out, and all of a sudden he's teaching my son had him ask people, and also my son's like, "This is the coolest thing ever!" And then, Caleb's helping Dallin talk about speaking and motivation and all these things. I'm sitting here, I was like, "This is insane." For two days, I watched my kids light up. They're on fire, they're excited, they're talking about their dreams, their passions, and it was funny because something Dallin said. He's like, "You know, all those people I hang out," this is not telling me, but I hear him talking to Caleb, "Most of my friends, they don't have many motivations or goals or dreams, they just kind of sit around and play video games all day," and I'm sitting there, I'm like, "Literally, Dallin, that was you three minutes ago." But he's seeing that because he already is not associating himself with an older peer group. He's associate himself with this peer group of people he's around now. Within a day of being around these people he loves and respects, looks up to. And anyway, it was so cool. It was so powerful. And there's so many lessons from this, but the one that I wanted to kind of think about is either for yourself or if you've got kids. It's like, "Who are they hanging out? Who are you hanging around with?" Right? I'm sure you've heard it said before that your income will be the average of your five closest friends. And I definitely believe that's true. You'll be as successful as your five closest friends, you'll be as good of an athlete as your five closest friends. Whoever you're around is who you're going to level up to be like, right? It's like Tom Bilyeu said, "If you want to be an ax murderer, or go to an island with a bunch of ax murderers, eventually you'll become like them," right? Or if you want to be an athlete, or you want to be a biohacker or a tech person or a programmer, it's all about who you surround yourself with. And so for you, like that's the first thing I do is to make an introspective ... Is that the word? Like, look at yourself and be like, "Where do I want to go?" And like, "Are the people that I'm around, are they there right now? Or are they trying to get me there? Or are they holding me back?" You got to be completely honest with yourself. That's the first thing. And if it's not where you want to be, it's like, "Okay, it's time to find a new friend group." Try to find people to be around that are going to pull you up. Doesn't mean have to get rid of your existing friends. You can still be friends them. That's awesome. But the key is like, if you really want to reach something and get there, you got to be around the people who think the way that you want to think, right? That's a big part of it. And secondly, if you're looking at it from your kid's standpoint, man, I mean, my big "aha" this weekend is just like, no matter how hard I try as a parent, the most valuable thing I can do is probably not me trying to teach them or coach them. I mean, obviously, I got to set a good example and do the things that I believe are right. But I think bigger, so I was like, "Who are the people that they're going to look up to? Who are they going to be around?" Because by default, our friends pick their friends, and sometimes they pick friends that are probably not the right friends for them, right? But if you can help facilitate and find the right friends, how cool is that? And the one thing that was really cool, I saw Matt Maddix, that's Caleb's dad, who kind of facilitated this whole thing. And it was really cool because he was there with Caleb and Caleb's friends, the one thing he told me in passing, he said, "I want to be able to mentor my son, so a part of that is I have to get to know my son's friends." He's like, "I try to be a mentor to my son's friends because I want to make sure that they're good people too." And so, all Caleb's friends we were hanging out with, they all love Matt, and Matt was coaching them and helping them and ... It was just so cool to see that. I'm like, "Oh, I got to be better at that. I need to become friends with my kids' friends. I got to be mentors them. I got to coach them. I got to help them because they're probably more likely to listen to me than their own parents, right?" Because I don't know why, but that's just how people work. And number two, it's like if I want to help guide the ship for my kids, helping guide their peer group is a big piece of it as well. So anyway, I got so many good lessons from this weekend. I wish you could see the way that Matt and Caleb and this friend group do, Matt's trained all of them. He's like, "If you're with somebody, if you're in a room with somebody, great. You need to ask them questions." And so, people are asking me questions about everyday, question after question after question. Went to sushi dinner, and it was like 500 questions in an hour from all the friends and all the people. But not only was it with me, it's like when went to the homeless people, and I remember there was a lady who was in a wheelchair, and first thing Matt does, he says, "This is my son right here. What advice would you give him?" And then, you ask questions like, "Man, you're out here living on the streets. It's got to be hard, but how do you keep your positive?" And I watched him drill this person, asking five, six, seven, eight, nine questions to this person who ... I wouldn't have thought to ask that person questions. It was so cool to watch them do it, and then watch that person light up and give feedback and inspiration. And I'm watching these amazing people out there who are teaching my kids about God and about Jesus and about hope and about faith and about the problems that got them there, and their dreams about how they want to get out of it. And it was just such a magical experience. And I watched Caleb and Matt and all the friend group there as they went to every single person they met. Like with the waiter or waitress in every restaurant we went to, he was like, "Hey, this is my son here. What advice would you give them?" or like ... Oh, it was so cool to see. I wish I could have captured it all and put it in a bottle for you guys. But anyway, those are some of the lessons. Those were some of the things I saw that were just powerful, that were really, really cool. So anyway, like I said, I'm probably going to go deeper and do some longer form podcasts, kind of going more on some of these principles and stuff, but these are the gifts I want to give you just a top of my head right now, while I'm still thinking about it, that had such a big impact on me, on my kids. So today, as I meet people, my goal is to ask more questions. There's so many cool things you can learn from everybody, especially the servers, the people around you, people that work for you, people you meet on the street, people you meet at a grocery store. I mean, they're asking the clerk checking us out. He was asking questions to the clerk. "How was your day today? What's going on? This is my son. What's the best piece of advice you could possibly give him?" Like to everybody, and I was like, "God, this is so cool." And I start watching again, Matt starts to sing, then I watched Caleb do it, and I watched Caleb's friends do it. I'm looking at this group of kids, and I'm like, "Man, these guys are progressing so fast because they're getting everybody's best tips from the millionaires they meet to the people who are living on the streets and a million people in between." And it's just like, man, how much of a shortcut to success is that than trying to go and learn these lessons on your own? Asking questions. So anyway, it was amazing. I want to thank Matt and Caleb for hosting me and the kids. It was such a great experience. With that said, I'm going to get some work done because I got to go fly out and wrestle here in a day and a half and got a lot to do before then. So with that said, I appreciate you guys. Thanks For listening, and I'll talk to you guys all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Need a launch idea? Hear how we took a friend's product and turned it into an epic offer that I think will win a 2CC-X award this year. Plus, we follow the strategy I keep bringing up - "The Linchpin" - which has become the doctrine for every business we work with. This is the secret to growing and scaling your business without having to build ANY new products using the Linchpin! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

In another episode from the recent "Ecomm Vs Expert Smackdown" event, Russell and Alison discuss the importance of selling your vision and how doing that will actually sell your product. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- In Russell Brunson's Marketing Secrets podcast, a Q&A session is held to explore the potency of selling a vision rather than a product. This concept is exemplified by Alison's presentation at an e-commerce event, where wood blocks are transformed into desirable items through creative visualization. The importance of entrepreneurs embracing this mindset to boost sales is emphasized by Russell. Advice is sought by Andrea on promoting home cooking to parents through an e-book. Despite having a large Instagram following, she struggles to convert Latin moms. Recommendations are given by Russell and Alison to shift the focus from easy cooking to emotional connection. The use of Instagram to drive traffic to her email list is suggested, emphasizing its effectiveness for sales. Consistent email communication is highlighted as crucial, with Russell sharing his experiences and stressing its long-term impact. Practical tips on crafting engaging email content are offered by Alison. Gratitude is expressed by Andrea, who pledges to implement the advice to enhance her marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, I take you on a journey into the world of hypnotic selling and how you can use these techniques to boost your sales and influence online. Now we’re trying something new with this content, in which we reference the powerful lessons I learned from Darren Stephens, an expert hypnotist and public speaker, alongside strategies I’ve refined over the years from studying hypnosis and its impact on sales. In the future, we may even pivot to calling this the Selling Online Podcast, but hopefully you enjoy this new format! For this episode, I wanted to deliver a unique experience, combining my eight hypnotic selling secrets with a special replay of Darren’s legendary presentation from the second Funnel Hacking LIVE event. I begin by sharing my journey of discovering how hypnosis principles can be ethically applied to marketing and sales, using subconscious persuasion to connect with and influence your audience effectively. I dive into concepts like using suggestions to bypass the conscious mind, creating vivid future outcomes through age progression, and the art of getting people into a “yes” state to improve your closing rates. Then we jump into Darren Stephen’s full presentation from FHL. If you’re curious or skeptical about how these strategies work, this episode will provide a fascinating, practical breakdown that you can implement in your own sales processes. Key Highlights: Hypnotic Suggestions: How to influence your audience’s subconscious mind through strategic language patterns. Age Progression Techniques: Creating vivid future scenarios to help prospects envision their success with your offer. Building Rapport and Authority: Insights from Darren Stephens on using truisms and universal statements for connection. The Yes State: How getting repeated affirmations from your audience primes them to say yes to your offer. Ethical Use of Hypnosis: Darren emphasizes the importance of using these tools from a place of genuine care and intent. Whether you’re a seasoned marketer or just beginning to craft your sales presentations, these hypnotic techniques could be the missing link to transform your selling strategy. Tune in and learn how to harness the power of subconscious influence to skyrocket your sales! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

FunnelHacker TV is back! And I want to introduce you to the two newest hosts: Susan Leonardson and Ben Moote! Listen as we talk about the relaunch of FunnelHacker TV, insights from the last Inner Circle meeting they attended, plus where to catch all of the newest episodes! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Marketing Secrets podcast, I dive into one of the most transformative concepts in the marketing world—Hook, Story, Offer. This is something I stumbled upon unexpectedly, and it has since become the foundational framework for all my funnels, ads, and landing pages. It’s not just a catchy phrase; it’s the answer to why businesses succeed or fail. When you break it down, if there’s an issue in your funnel, it’s always related to either the hook, the story, or the offer. After testing and refining this concept, I realized it was the key to everything and included it in all three of my major books—DotCom Secrets, Expert Secrets, and Traffic Secrets. In this episode, I share the very first presentation I gave on this concept at Funnel Hacking Live, where I explained how mastering this framework can transform your business. We cover everything from why your hooks are crucial for grabbing attention to how your story connects with your audience, and finally, how to craft an irresistible offer that drives conversions. If you understand and master these three elements, you can create funnels that not only work but thrive. Key Highlights: Understanding the Framework: Learn why every problem in your funnel can be traced back to your hook, story, or offer. Crafting Compelling Hooks: How to use hooks to capture attention and stand out in a crowded marketplace. Perfecting Your Story: Discover why storytelling is the most powerful tool to change beliefs and inspire action. Creating Irresistible Offers: Get insights into bundling products and adding value, so your offers become impossible to refuse. Whether you're struggling with low conversion rates or just looking to take your funnel to the next level, this episode is packed with actionable advice to help you diagnose and fix any issues. Tune in to learn how to become a master of the Hook, Story, Offer framework and revolutionize your marketing strategy! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

Let me give you permission to be a little bit crazy. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's very special 3 episode series Russell speaks at Dream 100 Con about traffic and how to build your list. Here are some of the awesome things in this portion: Find out how Russell got started building his list, and what he learned about spam free emailing. Hear why everyone around him made half a million dollars a month with Adsense while he was still just building his list. And find out how Russell figures out and narrows down who is dream client is with a simple diagram. So listen here to part 1 or 3 of Russell's super informative presentation at Dream 100 Con. Transcript - https://marketingsecrets.com/blog/the-dream-100-part-1-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scene's access to a late night conversation with the two comma club coaching students. On this special episode Russell rants to his Two Comma Club X members about how to build a list and why it's so important. Here are some of the super awesome nuggets you'll be hearing about in this episode; Hear nearly a billion ways Russell has built his list over the years, and how you can use them as well. Find out why email lists are still the most important lists to build. And when creating a product, why listening to the market is key to giving them what they want. So listen here to to all Russell's creative and genius ways to build your list in the market of your choice. Transcript - https://marketingsecrets.com/blog/226-warning-russell-s-list-building-rant Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the first episode in a special 5 part series. Over the course of these next 5 episodes, you’ll get to hear an interview between Russell Brunson and Josh Forti about the book “Atlas Shrugged” by Ayn Rand. But this interview is much more than just them talking about the book, they are actually discussing business, religion, and politics (a subject Russell doesn’t talk about often) as they pertain to the concepts in the book. In this first section, you’ll get to hear the introduction and the basis for how the entire conversation will flow. The first main topic of the book, and the main concept for this episode is greed. Is it bad? Can it be good? Are we born with it? Can we change? So listen in to part one of this unique interview and start reading “Atlas Shrugged” (just read it, the movies aren’t great), so you can be ready for part 2! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And right now, I have a treat for you. Over the next five episodes, I'm going to be taking you in behind the scenes of an interview that I did with Josh Forti about the book, Atlas Shrugged. And some of you guys have read Atlas Shrugged, some of you haven't. Some of you know the premise, some of you don't. And I want to preface this by saying I do not believe in everything taught in the Atlas Shrugged book. I love a lot of it. It talks about producers versus consumers, the looters and the takers versus those in society who are the creators. Right? And there's a lot of things I strongly align with. There's also things that I don't strongly align with. And so I love the book, one of my favorites I've ever read. And so that's the first thing. Number two is, as I finished the book, I remember Josh Forti, who's one of our funnel hackers, he wanted to do the interview with me and I was just like, "I don't have time for interviews." And we're getting closer and closer to the election, we talked on Facebook. We were posting some comments and I was like, "You know what? The interview that I would actually love to do would be about Atlas Shrugged, looking at the whole political thing as it's happening right now and the elections and everything, through the lens of Atlas Shrugged. That'd actually be fascinating for me," because I don't typically, as you know, talk about politics. Right? I do talk about religion, but I don't talk about politics. That's not something I typically go into, but I thought it'd be interesting to look at politics from the lens of Atlas Shrugged. And so in this interview series, it's a lot of fun. We talk about producers versus consumers. We talk about the left and the right. We talk about some political things. Now Josh, just so you know ahead of time, he's very pro-Trump, very much on that side of the discussions during this interview. And this interview, just so you know, took place before the elections. As of right now, I'm still not sure who won. You guys probably will know by the time you're listening to this, but as of when I'm recording this, we don't know, but he definitely leans on the Trump side. I don't really share much of my political beliefs, but you'll get kind of what I believe and why I believe it through the lens of Atlas Shrugged over this interview series. So I hope you enjoy it. It was a lot of fun to do, a lot of great feedback and comments. And again, we talk about stuff I don't typically talk about ever. So this may be a one-time shot to hear inside my mind when it comes to politics, religion, and all through the lens of Atlas Shrugged, the book. So with that said, I want to introduce you guys to the first part of this five-part interview series with me and Josh Forti, talking about Atlas Shrugged. Russell Brunson: Are we live? Josh Forti: We are live. Russell: What's up, everybody? Josh: Oh, my word, with the incredibly ... I don't know if long-waited. It hasn't really been that long. Two months ago. So much expected podcast with Mr. Russell Brunson, himself. How are you doing, dude? Russell: I'm doing amazing, man. Thanks for flying all the way to Boise just for this conversation. Josh: Yeah, absolutely. Dude, this is probably the conversation I'm looking forward to most, certainly in my life thus far, when it comes to business and philosophy and everything like that. Russell: No pressure at all. Josh: Well, it's funny. Your wife said, "Oh, thanks so much for coming out." I was like, "Yeah, it's certainly ... Yeah, because it's inconvenience to me to fly all the way out here." I will say, this is my first ever in-person interview like this. Russell: Oh, really? Josh: Yeah. Russell: We got the microphones set up. Josh: I know. We have- Russell: He’s a professional. I've never done this before. Josh: Literally, we have a soundboard down here. We've got Russell's mic. Can you guys hear us all right? By the way, guys, for all of you listening on audio, we apologize because we're going to answer some comments in the Facebook feed here because we've got everybody down here. By the way, you can see all the comments down here. Russell: What's up, everyone? Josh: All right, guys. If you are live, comment down below. Let us know where you're tuning in from. Let us know if you know Russell or if you know me or if you know both of us or what you're most looking forward to. And Russell, I'm going to be honest with you. We're just going to be super chill. Guys, we have a live audience back here. We've got Dave. Dave's over there. We've got Jake and Nick. Russell: What's up, Dave? Josh: Where'd Jake go? Russell: Jake's working. Josh: Oh, there we go. Jake's working late over there. Russell: Jake, by the way, designed these amazing shirts for this- Josh: Yeah, check us out. Russell: This is my Rearden Steel shirt. This is my Who Is John Galt shirt. Josh: Isn't this great? Okay, but I feel like the back- Russell: Yeah the back I’ll read what it says. It says, "I started my life with a single absolute, that the world was mine to shape and the image of my highest values never to be given to a lesser standard, no matter how long or hard the struggle." So do you guys like these shirts? These are custom made for tonight. And you guys may have a chance to get one of these, but not yet. No, not yet. Josh: Not yet. Russell: We'll let you know when the ability ... If you guys ... Josh: Oh, man. Oh, man. Russell: Anyway, it's going to be fun, but these are custom ... We literally made these today. We needed some sweet shirts…for the show. Josh: Okay, Will says he got your text. Did you send my text to everybody? Russell: Yeah. Josh: Russell on top of it. I sent out a ManyChat, Russell sent out a text. All right, guys. Let's lay some ground rules here. So the quick backstory behind this ... And it's going to be weird. You've got to look in the camera here. Quick backstory behind this is I make a post on Facebook about, what, probably three months ago now or so? Russell: Yeah. Josh: Two, three months ago. And I go, "We need some epic people to interview for the podcast. Who do you know? Tag them all down below." And shout out, Georgie. Georgie comments and goes… "I coached Russell. You should totally interview me." And I was like, "You've got to be pretty gutsy to tag Russell in your comment and tell him you coached him," but then Russell comments back- Russell: And George is an Olympic wrestler. He was on the Bulgarian Olympic team. He wrestled at Boise State with me. He's the man. So yeah. Josh: I commented back. I go, "You coached Russel?" And then Russell goes, "Well, yeah. He coached me. He's awesome. You should totally interview him." And so I said, "Yeah, Georgie, of course, you can come on. We'll do an interview, but Russell, I've got an open invitation to you if you want to come back on." And then you were like, "Sure, if we can talk about…" or no, you didn't say sure. You said, "Can we do it about Atlas Shrugged?" Russell: Yes. Josh: Yeah. Russell: Because I interview a lot about business stuff and- Josh: I'll pull the microphone just slightly. Russell: Yes. I don't do a lot of interviews because ... I feel like I've said, but I don't want to say, but I just finished literally probably the fattest book in the history of books called Atlas Shrugged. And I was geeking out on it and I wanted to talk about it. I didn't have a way or someone to geek out with, other than some of my friends here. And I was like, "If you want to talk about Atlas Shrugged, I'm in." And then you started freaking out. Josh: The funny thing was is I go something to the effect of, "You want to talk about the fall of capitalism because of a boycott, because of a brilliant person and why socialism sucks? Yes, absolutely. I would love to do that," to which you don't give me a yes or no answer. You reply back and go, "Ha-ha. Oh, man. That'd be fun." I'm like, "Talk about an open loop, man. Come on." So anyway, I immediately messaged Russel and I'm like, "You better not be joking because that would just be rude." He goes, "No, I'm totally in." Josh: So about two months go by. You had a bunch of stuff. You had some fun stuff during that time, hanging out with- Russell: Lot of stuff is happening. Josh: Tony Robbins? Russell: Yeah, Tony, man. And it's been chaos the last couple months, not going to lie. And as we got closer and closer to the election, I'm like, "This is an interesting conversation, post-election, but I think it's more interesting before election." And so was it two days ago, three days ago, you're like, "I will fly to Boise to record this." Josh: Yeah. Russell: "What day do you have open?" I'm like, "Only Wednesday night." And now we're here. Josh: Yeah. It was Friday afternoon. We were Voxing back and forth and you're like, "Dude, we've got to get this done before the election." I'm like, "Before the election? Oh, my word." I said, "All right. Sounds good. What time do you have available?" And that's when I was like, "You know what? I was going to ask you creatively, but I'm just going to ask you. How about I fly out to you?" And you're like, "Heck, yeah." Josh: So guys, that's the backstory. That's how we got here. And so this is an open conversation about Atlas Shrugged and kind of everything that encapsulates. I think we'll talk about some religion, some politics, kind of both sides of the aisle there and open it up. Russell: Fun. Josh: Anything else you want to add to that? Russell: The only other thing I would add is, because this book, by the way, if you haven't read it yet, is very polarizing. There are people on both sides of it. Russell: And I think both of us wanted to stress ahead of time that I do not believe in everything in this book. A lot of things in this book, I do believe in. And it's interesting. One of the things I want to dive deeper in in this conversation, I'm excited for and I told you not to do Voxer. I was like, what's fascinating to me is not, "This is what we should believe." What was fascinating to me as I was reading this book, and we'll get into the premise of the book for those who haven't read it, but the big thing is producers and going out there and creating stuff and doing things, which is what entrepreneurs do. Right? And it gets in the part of greed is good. You should be greedy because it's going to create all these amazing things, which then the byproduct's really good. Russell: And part of me is like, "Yes, yes, yes, yes," and then part of me, as a believing Christian, I hear this message I believe in and then I hear in my mind ringing Christ, talking faith, hope, charity, and love. And I feel like they're these two polar opposite things, which by the way, we dive into politics a little bit. There are two polar opposite sides, one that believes one, one believes the other. Russell: And I think that there's a happy medium and that's what I want to dive deep into just because I don't want anyone thinking, "Oh, Russell and Josh just believe this," or whatever. It's like, no, there's sides of this and I empathize on both sides. I want to talk about both of them because they're fascinating. Anyway, I've toyed writing a boy about this concept, these two things. Anyway, I think it should be fun to first time verbally ever talk about this stuff. So I'm excited for it. Josh: Yeah. And I would just echo that, as well. I think one of the things that often happens with me, with my ... So funny. You, who never, ever talks about politics and me who doesn't know how to get on Facebook without arguing about politics, colliding here, but is that a lot of times I get grouped into, "Oh, you like this reading. Therefore, you believe with everything." "You read this book," or, "You support this person," whether it's a political figure or a book or something like that. It's like, by saying that you enjoyed that or that you learned a lot from it, that all of a sudden you suddenly believe everything in it. And that is not the case at all. And I've gotten a lot of criticism from people that are like, "How could you possibly like Atlas Shrugged?" And I'm like, "Well, this is the conversation that we're going to have." Josh: So real quick, before we dive in, I'd be curious ... I want to do a poll real quick. How many of you guys have actually read the book? I'm curious to know. Hold up here. There's two different versions of it, but if you've read the book, just comment below the number one if you have read the book, the number two if you have not read the book. I think that will just kind of give us a poll. We've got 200, 300 people. Russell: And if you listened to the audiobook, we'll count that as reading, too, either way. Josh: Yeah. Not if you know the premise of the book, but actually have read the book and have a deep understanding of it, or not deep understanding. But have like… Russell: Understand the stories them in. Josh: Yeah, things like that, because then it'll be interesting. Russell: One is read. Josh: One is read, two is not read. Oh, more ones than I thought was going to. Russell: Yeah. Me too. Josh: Russell's book is so underrated. Russell: We're 50/50. Josh: Ooh, yeah. I think we should take a poll at the end; what's better, Atlas Shrugged or Dotcom Secrets? That's the real question we should be asking right now. Russell: That would be good, that would be good. Josh: Okay. So we have a lot of people that have not read it, so we'll have to go into the premise of that. Okay. Russell: Are you ready to get started? Josh: Yeah. I'm ready to rock and roll with it. Russell: Oh I’m ready. Josh: Okay. Guys, we want to lay a couple ground rules. Okay? Because I don't know what it's like to be Russell, Russell doesn't know what it's like to be me, but I think we both have a mutual understanding that we could very easily be taken out of context here. Josh: I think the goal, and then I want you to kind of expand upon this, is we're not trying to take a side here. We're trying to have an open discussion about it. This could very easily turn into something that's like, "Why did you vote for Trump? Why Biden sucks, why Biden's great, why Trump sucks," something like that or certain religion. We're not trying to convince you of anything, really. In fact, this is honestly more of a conversation for us. And we're like, "We think it'd be cool to stream it out to a bunch of people because there's a reason for me to fly out here and do that," but the purpose of this is to have an open discussion about the book, the premise of the book, an understanding of it, and then honestly we're probably going to be in our own little world over here. Josh: And we want you guys to interact and comment and engage and push your questions. And we'll go back through it, obviously, but the purpose of this is not to try to convince anybody of anything. It's simple to, at least from my perspective, shed a new perspective and give the perspective of somebody who, for those of you that don't know who Russell is, the founder of a ... ClickFunnels is a billion-dollar company, SaaS company. You have 400 employees? Russell: Yeah. Josh: 400 employees. So from that perspective and from my perspective, to open your eyes to a new perspective of what we like, what we don't like and, like I said, more of a conversation for us. Russell: Yeah. I think that's good. And I think a big thing that we will talk about ... Our goal is not to convince you of anything. In fact, I think I'm still convincing myself of both sides. I believe both these two things that seem contradictory, but I think there's a middle ground and I'm excited to explore it. So it'll be fun. Josh: Cool. So I think we got to- Russell: Talk about the premise of the book? Josh: Yeah, we've got to talk about the premise of the book. Russell: I might have a little mini statue behind me that might help. Can I grab that? Josh: Ooh, yeah. Russell: Okay. So folks that have not read Atlas Shrugged, I didn't know what the premise was at first, but this is the story of Atlas. Some of you guys know Atlas was cursed to have to carry the entire weight of the universe, entire weight of the world upon his shoulders for forever. Right? And so this is where the premise of the book ... All of us, people who are listening to this might guess that you are a producer. Right? Otherwise, you probably wouldn't be listening to me or to Josh. I attract, I teach, I coach, I help producers, entrepreneurs, people who are trying to change the world. Right? Russell: I'm curious, how many of you guys have ever felt this pressure. Right? When you feel like you literally have the entire weight of the world upon your shoulders. And if you haven't, it's time to become a producer. That's first off. Second off, I can empathize, though. There's so many times, you can ask Dave or any guys on my team, there's days I come in, I was like, "I feel like I'm going to crack." There is so much weight to carry this around. And I'm guessing most of you guys have felt that. It could be with your family, could be in work, could be business, whatever, but you've felt the weight of the world. Right? Russell: So this is what Atlas had to hold. Right? And so the premise of the book, Atlas Shrugged, is what would happen if the producers, the people that are carrying the weight of the world on their shoulders, what happens if they were to go on strike and they were to shrug their shoulders and be like, "Meh." In fact, should I read your tile you gave me here? Josh: Yeah. Russell: So Josh, as a gift today, gave me some amazing tiles. This is a quote, actually, from the book, Atlas Shrugged, talking about this. It says, "If you saw Atlas, the giant holds the world on his shoulders. If you saw that he stood, blood running down his chest, his knees buckling, his arms trembling, but still trying to hold the world aloft with the last of his strength, and the greater of his efforts, the heavier the world bore down on his shoulders, what would you tell him to do? Just shrug." That's things like, what happens to society when us, the producers, when we no longer want to carry the weight of the world? We shrug and we walk away from it. Russell: And the book is a story about that. What happens when these producers start disappearing and they start leaving, they start going on strike? You see society, what happens when the producers disappear. Josh: Yeah. It's interesting because there is no one named Atlas Shrugged in the book and there's nobody named Ayn Rand in the book. And so there's concepts that she's writing about outside of that and it's this ... How do you summarize a 1200-page book? Basically, in the book, there is a main character by the name of Dagny. Russell: Oh. Yes. Josh: Oh. Russell: I was going to say John Galt, but you're right. Yes, Dagny’s the main character. Josh: Sorry. For the first two thirds of the book, the main character is a woman by the name of Dagny. And basically, she is one of the producers of society. And she's not the head boss of the railroad, but she's basically the person that runs this railroad company. And it is written, what, 1950 is when this was- Russell: Yeah. Josh: So 1950, and it's basically this forecast into the future of a government that is basically forcing super, super strict restrictions onto private businesses and making them do things, kind of like today in America, but super, super government overreach in a lot of ways. And so Dagny is trying to keep the world afloat, more or less, by getting the railroads done on time and getting orders shipped. Josh: And I'm super oversimplifying, but around her, all the people that she works with that owned all these other companies that she would buy copper from or she would buy steel from or buy the railroad track from or buy the coal from, all of a sudden all these head people ... Imagine people like Russell, all his friends just start disappearing. Imagine Elon Musk and Jeff Bezos and Russell all just started disappearing. Right? That's what's happening all around her and she doesn't understand what's happening to them because just, one day, it's up and it's gone. Josh: And so the premise of the first two thirds of the book is showing this story of this producer who is living in this world of super government tyranny, overreach that's super, super controlling and she's watching all of her friends disappear and she doesn't know why. Would you say that's a pretty good explanation of it so far? Russell: Yeah. And every time they disappear, they leave behind a note or something that says, "Who is John Galt?" That's this theme throughout the book, is who is John Galt? Who is this John Galt person that makes all the producers disappear? Josh: And Dagny has no idea who John Galt is. Right? She doesn't even know, actually, for awhile that John Galt's actually even a real person. And so once she does find out that John Galt is probably a real person, John Galt becomes her sworn enemy because she doesn't know who he is or what he's doing. All she knows and all she associates with is that John Galt is taking away all these producers of society and is making her life harder because ... Imagine you being an entrepreneur and all of your entrepreneur friends that you buy stuff from and that you send all your people to, your referrals and everything, you buy all your supplies from, imagine they're all just disappearing and you think it's because of this one guy who's taking them all away and you don't know what's happening to them. Obviously, they'd become your sworn enemy. Josh: So for the first two thirds-ish of the book, that's kind of this premise of they're painting this really, really vivid story of the ... what are they called, the great thinkers of society? Yeah, the great minds of society, basically disappearing. And Dagny and ... there's a guy by the name of Hank Rearden, I think. Russell: Yeah, Rearden Steel. Josh: Rearden Steel, yeah. So Dagny and Hank Rearden are the two major ones left right before the big plot twist happens and you're like, "Oh," and then you get introduced to John Galt. I'm going to let you explain John Galt now. Russell: Oh, man. Okay. So that's the first two thirds of the book. By the way, there's movies. Don't watch them. They'll ruin the book. The movies were really bad. Josh: Yeah. Read the book. Russell: So two thirds into the book, she starts trying to figure out this mystery of who's John Galt. She ends up finding him and turns out that he has been going around and getting all these producers to go on strike, convinces them to, "Look, it's not worth fighting for anymore. All your incentives are gone. Let's leave. Let's go on strike," and they leave. And John Galt's trying to get her to leave and she's like, "I can't. I have to do everything in my power." The last third of the book is her leaving John Galt's presence and going back and trying to figure out how to do this thing as she's watching just government regulations getting harder, and harder, and harder, and harder to the point where everyone just has to disappear. Russell: But one of the things John Galt and the people say, "When the lights of New York go out, then we'll come back and we'll rebuild society from the ground up, after the looters and the people are gone." Josh: And that's basically how the books ends is lights of New York go out and then- Russell: For such a long book, all of a sudden it just ends and you're like, "Oh, I need one more chapter. Come on. Just end it." Josh: And we're never going to get it. Ah. Russell: Well, maybe I'll write it. Josh: Yeah. So that's the storyline of the book, but what I think we really both want to focus here is kind of the premises and the overarching ideas that the book presents, and capitalism versus socialism, and I think we'll talk religion and politics and kind of everything that’s in that, but I kind of want to, if it's all right with you, I kind of want to turn the conversation more towards us now and just kind of start geeking out just about that. Josh: So guys, we'll obviously go back and ... By the way, we want all your comments if you're ... Actually, comment below right now. Where are you watching? Are you watching it on YouTube? Are you watching it on Think Different Theory page or are you watching it on Russell's page? Comment down below because we went to multiple different locations. So we have a bunch of different people tuning in for everything. So just comment down below. Leave your comments, leave your questions, smash the like button, love button, share this out, and we're going to be here. Josh: All right, Russell. What's up? Russell: Hey, man. Josh: All right. Dude, I've been wanting to, and I hate this terminology, but just pick somebody's brain like yours for the longest time. And this book, oh, my gosh. So what do you like about the book? What was your favorite thing? Russell: Yeah. Well, let me tell the backstory. So 2008 is when the market crashed last time, right? Josh: Yeah. Russell: And I didn't realize that, that year, over 500,000 copies were sold organically by people talking to me about it, talking about, "Everything's she's prophesying is happening right now." And so, back then, I remember all my entrepreneur friends, like, "You have to read this book." It was the word-of-mouth buzz that sold 500,000 copies of a book has been ... The author died, whatever, 30 years earlier. There's not active marketing out there. It's crazy. And everyone's talking about it, like, "What's happening in this book is happening in 2008." And it was just this prophecy that was being fulfilled. Russell: And so everyone in 2008 was telling me to read this book. I remember buying it and I was like, "This is a really, really big book." And it took me awhile to get into it and I could never get into it. I read the first, I don't know, first 200 or 300 pages four or five times. And then, finally, this summer, one of my very first trips where I didn't bring a laptop since my marriage. So my wife is very proud of me. Josh: Dang. Russell: And so as I was leaving the office, I grabbed this book. And I picked it up and I was like, "I have no computer, but I've got this." And usually, I bring 20 books just because I know I'm going to read. I just brought one and I was like, "I'm going to do this. I'm going to be forced. I'm on a lake for a week and a half with my kids and all I can do is read this book." So I brought it, got the audiobook, as well. It's funny, I do the same. I listen to the audiobook and I read along so I can listen to it way faster, that way. And I started going through it. It took me a little while. She does such a good job of character development at the very beginning, it took awhile to get into it. Josh: Yeah, for sure. Russell: And then the story hits and then you're just like ... And you couldn't- Josh: It's like thing, after thing, after thing. It's so quick. Russell: Oh, yeah. And it got crazy. So for me, it was interesting because I think, if I would've listened to it 10 years ago or read it 10 years ago, I had never experienced any of the things they talk about in this book. Right? Josh: Now you don't have to worry about it. Yeah. Russell: Even better. I never experienced government regulations and things like that or just those kind of things. And as ClickFunnels has grown from me and Todd to our first member, to our first thousand, 10,000, 100,000 members, 400 ... I don't know how many employees, a lot, 400 plus employees. As it's grown, it's been crazy because you would think all we'd be focusing on here inside ClickFunnels is the next feature in the app, next thing. Russell: And there's the year where we had to spend an entire year just refactoring the software for GDPR compliance. We have regulations that come in on taxes and this. It's constant where most of the battles we fight at ClickFunnels right now is not about, how do we make this thing better for the customer? It's, how do we protect our customers from the government? It's crazy. And just so many regulations and things. Russell: And so I have been feeling this pressure. Some of you guys may have seen my interview I did with Tony Robbins ... not interview, but Tony Robbins did an intervention with me last year in Fiji. Josh: Yeah. That was fascinating, by the way. Russell: I'm so glad we captured that. It was a really cool moment in my life, but if you listen in there, I talked about ... He's like, "Well, what do you want to do?" And I was like, "I don't know, but the pressure ... I love the same, so I love everything I'm doing. I love the people we're serving, but there's these other pressures that aren't the game, that aren't the people, that they just get so heavy sometimes where it makes me want to just walk away." And again, as I'm reading this book- Josh: You hadn't read the book at the time. Russell: I hadn't read it yet. Josh: Yeah, okay. Russell: As I'm reading this, it's like- Josh: Did you know anything about the- Russell: I did not know the premise, no. Josh: You knew nothing. Okay, okay, okay. Russell: I didn't know what Atlas Shrugged meant. I was just like, "Oh, it's Atlas ..." I didn't know ... And it was like, when I read this title, like, "What would you tell Atlas if this was happening? Just shrug." And I was like, "Oh, that's why they called it Atlas Shrugged." And then I remember vividly feeling the pressure of this calling and how heavy it is. Russell: And there's so many times I wish, like, "Okay, sometimes it'd be so nice to walk away or to shrug or whatever." And so I instantly, with Dagny's character, I was like ... I feel that with Hank Rearden. I had so much empathy and understood their characters because I feel that so many times. Hank Rearden just wanted to invent his steel and put it out. That's all he cared about, right? For me, funnels are my art. I can't draw, but funnels, that's my art and entrepreneurship. That's my art. And so I just want to do my art. That's it. He just wanted to create steel. And it's all these other things and it's just like, "I just want to do my steel. I just want to do my art. Why do I have to deal with all this other stuff?" Russell: And so as I'm reading this, I just had so much empathy for the characters because I felt like I was the characters, even though it was weird because it's railroads and stuff like that and I'm internet, but I think that's why I really got into it. And then I got just curious, what happens? How does this story end? Be I'm in the middle of it. And depending who's listening, you may or may not have felt some of these pressures. As you grow, you feel them. Russell: It's interesting. As ClickFunnels has grown, we've talked about the pressure that I feel today would've crushed me five years ago. Right? And so you have to go through this thing where you build capacity to handle the next set of pressure, and build capacity, and build capacity. And nowadays, stuff happens daily that's just like, "Man, that would've destroyed me five years ago." Russell: And so I think, if you guys haven't felt that, as you grow, as you continue to try to get your message out and try to grow your businesses, whatever, the bigger you get, the more that pressure comes. Josh: Do you think…with that ... And I want to continue that because it's such a good conversation, but with the pressure, the things that are happening now daily that would've wrecked you five years ago or three years ago, whatever it was, do you think it's good, though, that they would've? Is it good that, at the capacity that you understood, that you took those things seriously then or would it have been better for you to just be in this mindset? I know it's not possible, but looking back, if you could snap your fingers and back then would've had the mental capacity to just ignore all those things and go up, would that've been a good thing? Or the fact that you went through all those things, does that help? Russell: The going through it is what makes you worthy of the things, right? Josh: Being able to… Russell: It makes you ready for it. Otherwise, just like lifting weights, if you try to squat 800 pounds, that's what it feels like. Right? Your legs buckle and you die, but because you went through that thing, you're able to have the capacity to hold the weight. Josh: Okay. Russell: Yeah. So anyways, the thing for me that was the big thing is reading this. And so I was just fascinated because I was like, "This is kind of my story. How does it end?" Josh: How long did it take you to get through it? Russell: I'd say about two months. I got a lot of it done on the boat, and then I got into biking for a little while, so I was listening to it while I was biking. Josh: That's right, I remember that. Russell: I just kept biking and biking, like, "One more chapter, one more chapter." I'm in really good shape because of it. It's funny because one of the premises ... And they don't say greed is good, but there's a chapter, I think it's called Greed. And I remember, if you guys have ever seen Wall Street, Gordon Gekko talks about, "Greed is good," and I never understood that premise. Right? In the book, they start talking about that, how greed is what drives this whole thing. Is it called Greed? Josh: I'm trying to find it. Russell: Utopia of Greed, yeah. Josh: And then Anti-Greed. So Utopia of Greed and then Anti-Greed. Russell: So what's interesting is ... because all of us are taught that greed is bad, right? That's just, like, you shouldn't be greedy. That's, I think, a principle that's instilled in most of us, but then I think about, for me, when I started this business, why did I start this business? I wanted to make money. That's greed, right? And you think about any of us, we go through a phase in all of our lives that greed is the driving factor. Right? When I wanted to become a good wrestler, I wanted to become a good wrestler. It was greedy. I went and got coaches and spent all my time and it was a very selfish time in my life. Not that it's bad, but it's a very greedy time. Right? Kids, when they're first born ... I love my kids. They are so ... not in a bad way, but they're greedy. It's about them. Right? Josh: Right. Russell: And it's this growth phase where growth ... You have to be greedy. You're in the growth phase. Right? When you're trying to learn, you're sucking things and you're learning and you're not contributing it. You're just learning, you're growing. And it was interesting because, as I'm going through this, I'm like, the greed is what got me into business. Right? And it's what got these things started and then the byproduct of that is jobs were created and things ... All the byproduct of it is ... I think, in the book, how it justifies it, Hank Rearden going after ... he wanted to build his steel and make a bunch of money, created tens of thousands of jobs and changed the world and changes all these things. Russell: And so the premise of the book is that greed is this driving force that gets you moving. And it is. If you think about any aspect of your life, from sports to education, to business, to everything, it starts with greed. Now, we'll go deeper into this. I don't want everyone to think that I'm just into this for the greed, because there's a transition point. We'll talk about it in a minute, but there's a transition point from growth to contribution that happens, but that's in the book where it starts talking about that. Russell: And I remember I was on the greenbelt here in Boise, riding my bike with James P. Friel, listening to that chapter. And I was trying to think, "Is this true? Did I get started because of greed?" And it's like, yeah, I didn't start a business because I wanted to change the world. Eventually, that happened, but it wasn't like it was ... Greed was the driving force that moved me forward. I think it moves all of us forward such a long time. And as I was listening as I'm riding my bike, I'm like, "Yes, I understand this," and the other half of me was like ... I started thinking about my spiritual upbringing. Right? Josh: Yeah. Russell: I'm very Christian. I'm a member of the Church of Jesus Christ Latter-day Saints and I started thinking about Christ and his teachings, which are, honestly, the opposite of that. Right? It's like- Josh: Really the polar opposite. Russell: Yeah. Josh: Which it's funny, whenever you say that, people are like, "You know, Jesus was a socialist." I hear that a lot. I'm like, "You need to read the Bible." Anyway, but I think a lot- Russell: But he definitely is way more liberal leaning, 100%. Josh: Right, right. And I think that that's where Republicans, conservative, traditionally on that side of the aisle, fiscally Republicans get into trouble is where we're like, "Yeah, we're Christians, but we also want to get rich," and they never talk about all this other ... People like to use Christianity, I feel like, when it's convenient. Russell: We call it cafeteria Christians. Josh: Right. Russell: They pick and choose the things off the menu they want. Josh: Right. And then they go through and do it. So I definitely want to dive further into that, but continue that. Russell: Yeah. So that started this question in my head, though, of just, so is greed bad then or is it good or where does it fit in the whole grand scheme of things? Because it is something that's instilled in all of us from birth. Right? When you're born, you're a baby, if you didn't have greed, you would just die. Right? It's me. I need food, I need love, I need shelter. It makes you cry, which creates people coming to you. Greed is a driving force that's instilled in humans from birth, right? When we come here, greed is what helps us survive the first part of our life. Russell: And first, I was having this conundrum. I'm just like, "God, is this book evil? I don't know what to do with myself." Right? But all good things in my life that happened happened initially because the seed of greed started me on motion, started me in momentum. And then I started thinking, if you've read the Expert Secrets book, which- Josh: If you haven't, come on. Russell: If you haven't, you must hate money. Come on. No, but in the beginning of Expert Secrets book, I talk about this concept, as well, where as an expert, there's two phases to go through. The first is a growth phase. Right? I want to be an expert in whatever. You go through and you're a consumer, consuming everything. And that's greed, right? And then there's this transition point where, eventually, you keep trying to grow, grow, grow, grow, trying to learn everything, going there. I'm listening to all the podcasts, I'm reading all the books, I'm growing, growing, growing. And eventually, there's this point. I remember feeling it in multiple parts of my life. In wrestling, I felt it. In business, I felt it where you can't continue ... The ability to grow through consumption slows to almost a halt where you can't continue to grow. Right? Russell: I've shared this story. I think I shared it in the book with wrestling. I was a really good wrestler. I was a high school state champ. I took second place in the nation. I was an All-American. And my senior year, I got invited to go to a wrestling camp. My coach was like, "Hey, do you want to come coach wrestling this summer?" And I was like, "Why would I do that? What's in it for me?" Josh: Before you go on here, I want to ask you something. So you're riding your bike, wrestling with this whole greed thing. Is this the first time that you've thought about greed in this way? Russell: 100%. Josh: And this is, what, six months ago? Russell: Not even that. Maybe four months ago. Josh: So you've built most of what ClickFunnels is today and now this is the first time you're really sitting down and wrestling with this idea of greed and is it bad, is it good, what's the balance there and stuff like that? Russell: Yeah. Josh: That's fascinating. Russell: Yeah. It never crossed my mind, really. And then it became this thing where it bothered me because I'm like, "Oh, my gosh. I don't want to be a greedy person." You know what I mean? Josh: Right. Russell: I'm like, "I don't feel like I am," but I was stuck. I couldn't figure that out. Right? And so I'll rewind to the wrestling story because I think it will set it up. Josh: Yep. Russell: But my senior year, again, I'd been growing as a wrestler. I was going to camps. I was getting coaching. I was greedy. I was sucking up everyone's brainpower I could and I became a really good wrestler because of it. And then my coach asked me to go coach a wrestling camp. So I say yes, go to the wrestling camp, and I remember he's like, "Okay, I need you to teach ..." My best move… I'm really good at tilts. So for all the wrestlers out there, I'm really good at cheap tilts. And he's like, "Teach these kids how to do a cheap tilt." Russell: And I was like, "Okay." So I walk out, there are like 30 kids. I'm like, "Yeah, you do this. You just do it like that." And they all look at me and they go try and they try to do a cheap tilt and they all just fall apart. I'm like, "Are you guys dumb? This is not that hard." I'm like, "Come back in, come back in. No, you did it all wrong. This is how you do it." I show them again, like, "Go do it." They go back out, nobody can do it. Russell: And then, all of a sudden, I'm like, "Gosh, they're missing something. What is it?" So I have them come back in and I start breaking down, "Hey, for the move to work, your hips have to be here, your legs have to be here." I start walking through all the things. And as I'm doing that, I start realizing, "Oh, the season why I'm able to do this is because of this," and I started realizing what I was doing as I was teaching people. And as I taught it to people, then the kids started doing it and they got better and better. And all of a sudden, I started realizing, "Oh, my gosh. This move works because of this." Russell: And now that I was aware of the situation, now I was able to make these tweaks and stuff on my own. And I realized that, but coaching the kids, that was the next-level growth. It was a shift from selfish greed growth to contribution. So that's why I started coaching camps every year and that's why I went from slowing down my progression to, all of a sudden, it sped back up again by shifting from growth to contribution. Okay? Russell: And so I think the same thing happens in business, right? I got in business because that seed of greed is in us. It gets us moving, gets us in the momentum. And some people never get out of that. Some people live their entire lives chasing greed and they die and it's a tragedy, but I think for most people, there's this transition point. And I don't know where it happens. It happens different spots for everyone where, all of a sudden, you realize ... you make the money, you started the business, and you realizing how unfulfilling that is. You're tapping out. You're like, "I'm not growing anymore. I thought I wanted money, but I don't. I want growth. That's what we're here on this planet for, is to grow as humans. Right? Russell: You don't get that and, all of a sudden, you realize money's not fulfilling and then you start seeing the other people you're contributing to and you're helping. Then it shifts to ... We hear people talk about, "This is about impact, about growth, it's about helping other people," and that's that transition. That's charity, love. That's pure love of Christ. It's that transition, but greed is the seed that gets us moving, right? And so there's this handoff. It doesn't happen all the time. And are you guys cool if I share scripture stuff? Because- Josh: 100%. Russell: -all this stuff is scriptural. It's not just- Josh: They don't get to decide, Russell. I get to decide. It's my podcast. You can talk about whatever. Russell: If you hate scripture, just close your ears and go, "Blah, blah, blah." So I wrote down some scripture. This is a scripture because it illustrates this point. I think it's so good. Josh: Also, I just want to say, Russell Voxed me and he said that this is the first episode of a podcast that he's ever prepared for. When you said that, I'm like, "Ha! I was the first for something for Russell. Let's go." Russell: I want to be ready. Okay. So this is a scripture. It says, "For the natural man is an enemy to God and has been from the fall of Adam and will be forever and ever." I'm going to stop right there. Okay. So natural man is an enemy to God. Why is that? We're born. We have this greed inside of us, so the natural human is the enemy of God because we're chasing after greed. Right? But God gives us that seed because it creates momentum. It creates motion. It creates us doing something. Right? Russell: And then it says in here, it says, "For the natural man is an enemy to God and has been from the fall of Adam, will be forever and ever," and then this is the transition point, "unless he yields to the enticings of the Holy Spirit." So he's greedy forever, forever and ever, unless he yields to the enticings of the Holy Spirit and puteth off the natural man and becometh a saint through the atonement of Christ, the Lord, and becometh as a child, submissive, meek, humble, patient, full of love, willing to submit to all things which the Lord seeth fit to inflict upon him, even as a child doth submit to his father." Russell: So growth is the seed. It's the natural man. It's the thing we have that's ... It's good, right? God gives it to us because it gets us to do stuff, gets us to learn, gets us to not die in our crib because we need love and attention and to get fed. Right? So then it gets us off our butts, off the couches, us being producers that gets us moving. And if we're not careful, though, the natural man will destroy us. You see so many people who made tons of money and they destroyed themselves in their lives because they don't do that second thing, which is, "Unless he yields to the enticings of the Holy Spirit." Russell: That's the thing saying this is not about money, this is about the impact. Look at the people you're changing. And it shifts, right? If you make that shift, all of a sudden, now this thing you’re creating is not about greed, it's like, "Oh, my gosh ..." I remember, for ClickFunnels, when I had that transition was when I started seeing Brandon and Kaelin Poulin. I started seeing the ripple effect of their business. And I can name hundreds of people, person, after person, after person. Russell: I was like, "This isn't about money. This is about the ripple effect of what we've created in each person's life." Now, that's charity. That's love. Now the mission isn't about money. We don't care about the money. We keep score with money, but that's the mission, is the people's lives and the impact. And I think that's that transition where greed is the thing that gets us moving, but if we don't have that ... Russell: I think that's happened in the book. We talked about it. You said this at my house earlier, like, "A lot of people in the book seem like they have a miserable life." And it's like, yeah, because they never yielded to the spirit. They never made that shift. It was all greed to the point where they let everything collapse as opposed to the charity side of things. Josh: Yeah. So one of the things about the book ... And I'm sitting on the plane on the way over here and I'm like, "How do I articulate this?" Because that's always the hardest thing. You have this idea in your head and you're like, "How do I get it out and explain it in a way that somebody else can be like, 'Yes, I understand that?'" I'm going to go kind of political here for a second. I'm going to bring it back, too, specifically to the book. So I am pretty vocally a conservative. Right? I'm a blatant Trump supporter, very much so conservative when it comes to everything fiscal, but I call myself a libertarian because I actually think that I lean left on a lot of social issues. I think the government should stay out of gay marriage. Right? There's a lot of things that I lean left on, but when it comes to money and finances and things like that, I lean to the right. Josh: But the reason I lean to the right and I typically go with the right is because I like what the left is trying to do in concept. It's like, okay, there's a bunch of people that are really truly in need. I agree. We need to help them. The problem is is that the way they go about doing it, I so radically disagree with it. It's against everything that I stand for. Right? I'm like, it's not that I disagree with what you want to do, it's I disagree with how you want to do it. Josh: What's interesting is I feel like, in this book, I feel like it's the opposite. I actually don't agree with why they're doing it. This concept of ... I mean, Hank Rearden says it over and over again, "Everything that I do is for profit." That is it. Even to his friends. He took a bullet for John Galt, right? He gets shot. And John Galt thanks him for it. He goes, "You know I only did it because it's what I wanted to do, right?" Literally saves a guy's life. Josh: So it's all about what he wants and only for him and that's it. And it's profit and money and dollars. It's not about everything that he helps. And I'm like, I disagree with that premise, but what that leads to, I actually do like. And I feel like it's flipped compared to the world I'm living in now. Half the stuff that the Democrats ... I hate to… oh I want to go into politics so bad… Russell: Left and right. Josh: Yeah, the left. Guys, we're going to say left and right. Generalized here, right? Oh, my god, but generally speaking. And so when it comes to the whole greed issue, I'm like ... It's interesting to hear your perspective because I never, even throughout the book, I'm like, "Greed is a bad thing." And hearing your perspective, I'm like, okay, I understand what you're saying, but is it greed or is there some other driving ... If I were to ask you a year ago ... When were you in the heart of ClickFunnels, like a year and a half ago, two years? There was a time of your life when all you ... I know all you do is ClickFunnels, but when- Russell: It's the last six years of my life. Josh: But you know what I mean? Wasn't there a year or two period in there, in the growth phase, where 100% of everything you do was just ClickFunnels, ClickFunnels, ClickFunnels. It felt like you were going nonstop. It feels like you're a little bit more balanced now. Maybe not, but from the outside perspective looking in, it does. Anyway, during that time of growing ClickFunnels, before you read that, would you have described yourself as greedy? Russell: No. Josh: What would you have described yourself as? What's the word? Russell: I don't know. That's a good question. I was always trying to create stuff. It's art for me, right? So it's like I was trying to create stuff. I think, initially, I was creating for myself as opposed to, "Oh, my gosh. I create this for myself, but look what happens to the people." Josh: What point was that shift for you, though? Russell: You can see it in my marketing, by the way. And by the way, for those who are greedy capitalists who only care about money, it actually is a better marketing way, too. My marketing went from- Josh: For all you greedy capitalists out there, switch to being a contributor, you’ll make more money. Russell: Well, think about it. My marketing is always like, "Here's Russell. Here's how much money my funnel made. Here's how much ..." It was me talking about me all the time. And then I realized, "Who cares about me? I don't care about me. Let me show you what this person ... Let me show you all the results of the people we're serving, what's happening there," which first off, is better marketing and, second off, it's that transition where I was literally like, "Everything I've accomplished is stupid. What they're doing, that's the real ... What we're doing, that's the thing that's amazing." Right? That's the spiritual side of it. That's the thing where it's like, the thing that got you into motion now is doing good in the world. And when you start seeing that, it's like, oh, my gosh. That's so much more fulfilling and so much more exciting. Russell: And people ask me, "The last six years, why'd you keep getting up? Do you need more money?" I'm like, "No, that's not what keeps me up," but I can tell you 100 stories of people who ... literally the ripple effect of how many lives they've changed because I did my thing. Right? We made a documentary of the Two Comma Club and Jamie Cross has this whole part there where she's bawling her eyes out and she said, "Where would my family be if Russell wouldn't have fulfilled his God-given calling?" And every time I see that, I start bawling, myself. That's why, eventually, you start doing it. Right? Josh: But when did that shift happen? Russell: I don't know. It wasn't a day that it happened. The energy of it shifted. Right? I don't know. It gradually kind of happened. Josh: What's that? Dave: Tell them about your dad. Josh: Yeah. Russell: Dave, come on in. Dave's here. Dave, take the mic. Here. Dave: Yeah. No, honestly, I think… this has been one of those things. It's been fun for me to watch Russell from the sidelines here. I think, honestly, it was your dad's 60th birthday. Josh: Which was how long ago? Dave: I don't even know. Russell: Three, four years ago probably. Dave: But it was the reflection on that and it was the difference from having your hand raised versus ... because I remember you… Russell: Yeah, you want me to tell that story? Dave: Russell is a much better storyteller. I'll seed the thought, but I'll let him finish. Russell: All right. Josh: Oh, thank you Dave. Russell: Thank you. Interesting. Josh: Guys, we have a live audience here. Russell: So yeah, my dad turned 60 and we have our little family reunion every year we do. And so it was during his birthday. And I remember my mom gave him $60, six $10 bills. And so she gave them to him one at a time and said, "Okay, the first decade was one to 10. Tell us something you remember about that." He's like, "I don't remember anything back then." The second one, he's like, "10 to 20, that's when I was a wrestler. It was so much fun for me." And then, 20 to 30, he was like, "Okay, that's when I was starting my business, trying to figure things out and trying to get our family stable." 30 to 40, "That's when my kids were wrestling and I was coaching them." And then 50 to 60, he kind of went through everything. Russell: And then, after it was done, I asked him, I said, "Well, Dad, of all the decades, what one was the best for you?" Thinking, in my world, the best was going to be when he was a wrestler because I was like, for me, the greatest part of my life was when I was wrestling. And my dad said, "The greatest decade was when I got to coach you." I forgot that story until Dave said that, but I remember coming back and telling Dave and other people that I always thought the best part was being the all star. For my dad, the best part was coaching other people and seeing their hand raised. Josh: That was a good interjection there, Dave. Huh. Russell: …which was really cool. Learn more about your ad choices. 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Let me show you what life’s most important skill looks like. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson and welcome back to the Marketing Secrets podcast, I hope you guys are pumped today. Today, I'm going to talk to you guys about some crazy stuff I'm doing right now and I want you understand the secret behind what I think is probably the most important skillset you can possibly learn during this life and that is how to be coachable. All right, all right. So, I am... it's late night and I'm actually driving to go get my son from one of his friend's houses and I got, it's probably 10-minute drive so it's like, I would jump out and hang out with you guys while we're going. And I am at the end of day number one of a water fast. Yes, a water fast. I'm literally going to drink nothing but water for the next five days. I think some of you guys are rolling your eyes and you think I'm insane. I know this because I posted on Instagram today and I got thousands of messages coming back to me, from everybody telling me why I'm dumb, why I'm smart and about a million things in between. But that doesn't matter to me because I'm doing it for a purpose and a reason and I'll explain why here in a second. But before I do, I want to talk about what I think is one of the most, maybe not want of the, but probably the most important skillset you can learn in this life. And I don't know how I was blessed with it and I didn't even know I had it until I remember my ... it was actually my sophomore year in high school and I joined this freestyle wrestling team and the team was called Elite and I was probably the worst kid to join Elite. Somehow my dad got me in and it was all these guys who were amazing at wrestling. It was a private club for these guys and they all, "I'm sure you'll get better." I was in this group and I was having so much fun being around these guys who were amazing. I've seen them winning all these big tournaments and everything. And so, I remember going to one of our tournaments, wrestlers tournament and I don't remember exactly how, but I just remember a wrestlers match and I lost. And the coach pulled me off side and it was Greg Williams, he's now actually the Head Wrestling Coach at UVU, but he was my freestyle wrestling coach in this little club we were in. And I remember he pulled me off side he said, "Hey Russell, this is what you're doing wrong." And just like a normal coach, he walks you through to two, three or four things. I was like, "Okay." And so, I paid attention, I listened and in the next match, went through I wrestled and I did the things that he told me to do. Surprise, surprise, right? So, I did the things like I literally just ... he told me to do something so I did. And I remember the next match I won, I came off the mat, he looked at me kind of strange, I said, "What?" He said, "You're one of the most coachable athletes I've ever met." I'm like, "What do you mean?" He's like, "Most kids I tell them what to do over and over and over and over and over again before it ever sticks." He's like, "I told you what to do and you went in the next match and then you just did it." And he said, "You're one of the most coachable athletes I've ever met." And I remember hearing him say that I was like, "Oh my gosh, that's so cool." And so then, became part of my identity, I'm coachable. My coach tells me something, I'm not going to be skeptical, I'm not going to talk back, I'm going to shut my mouth, I'm going to listen, I'm going to just do what he says. He's my coach, he knows more than I do so I'm going to become as coachable as humanly possible. And over the next eight years of my wrestling career, I think that's why I succeeded at high levels because I was so coachable. Same thing is true for me when I started business. I would come in and I would hire a coach or I would read a book and whatever the book said, I would just follow it, I just did the thing. And long and behold, I became successful because of it. And it's been interesting as I've been on the other side of this now and I've had a chance to coach tons of people and help people. It's interesting how few or how uncoachable most people are. They want to come back and tell you their opinion and why they think they're right and why this and why that and it's just like, "Why would you do that? You hired me to be your coach." It's like, "You literally paid me to teach you this thing and now you're fighting me." It doesn't make any sense to me. I hire somebody as a coach or someone I paid, I just I do what they say. I remember actually, I'm in the middle of my fourth book right now, which has been a fun project to start on. I'm not telling too many details about it yet but there's this one quote in here and it was actually from my friend and he wrote the article about his morning routine and it was so funny. And he's just like talking about all the things he does and how crazy they are and one of the things that he mentioned, I can't remember what it was, it was something weird. And he's like, "Why do I do that?" He's like, "Because Tony Robbins told me so." He said, "I obey all giants with helicopters and stage presence." I thought it was so funny. I was like, "Yes, that's how I am. I obey all giants with helicopters and stage presence. I obey all people who I hire, all coaches, all people who I want to learn from, I obey them, I listen to them, I ask them their advice and then I just do the thing they said." It's the weirdest thing in the world. We recently here at ClickFunnels had a chance to meet with this dude, who's literally one of the smartest students I've ever met. And we were lucky enough he sat down for four hours, four or five hours with us and walked us through. Looking at our business like, "Hey, I would do this, I would do this," and he gives us all these things to do. And so me and Dave Woodward were just taking notes as fast as we can and all the things and just like, "Oh my gosh, this guy's amazing." I remember we got done with the day, it ended and he messaged us a couple of weeks later, two or three weeks later, he's like, "Hey, you want to jump on a call and go over the stuff again?" Like, "What do you mean?" He's like, "Well, do you want to go over the stuff we talked about and figure out ways to start implementing?" Like, "No, you understand you don't know how we work. We're implementing everything you said, we literally," and we started going through the we did this, we did this, we did this," and the guy was like, "Oh my gosh," he's like, "I've never had somebody who just did what I told him to do like that before. Yeah, we're very, very coachable. We listen and then we'd do what you say." And so, that's key. So, I want to show it to you because that goes back to my water fast that I'm dealing with right now. So day number one's almost done. And the reason why I'm doing a water fast, actually there's two things. My dad was a insurance agent for State Farm Insurance. I remember that he would, obviously they sell auto insurance and health insurance and all the different, house insurance and things like that. But the one that was the hardest to sell was life insurance. And we were asking him, "Why is it so hard to sell life insurance?" And he said, "Because it's a preventative not a cure." After you get sick, you want life insurance. After you get sick… but it's hard because ahead of time you’re like, "Oh, I'm never going to be sick, I'm going to be fine." It's just like aspirin, no one wants to pre-buy aspirin but if you got a headache, you will give your right arm for some aspirin, right? It's the prevention versus a cure. People don't want to do the prevention and you see it right now, it's insane in our society. People are getting sick and all the problems and everyone will go and they want a magic cure for this thing. But nobody will go back to the root cause and like, "Hey, we're actually super unhealthy, we should change our diet and exercise." The fact that nobody on the news or on TV has mentioned that over the last 12 months is insane. Anyway, I'll get off that soap box in a minute but most people will not go for a preventative, how do you say it, preventative. You know what I'm saying? They wait for a cure though. And I'm not that way. I want to like, "What's a preventative ahead of time?" And so, one of my friends, he joined my inner circle a few years ago his name's Chris Wark and if you've heard of Chris before, he has Chrisbeatscancer.com or Chrisbeatcancer.com. And he is someone who came down he had, I think stage three cancer and ended up curing himself from it naturally without any chemotherapy and all these other things. And then, he's gone on and help hundreds of other people on this journey as well. And he's just an amazing person. He spoke at Funnel Hacking Live one or two years ago and just have so much respect for him. But he came out with the book. And so, I don't have cancer but I was like, the book came out I was like, "I'm going to read this book," and so I bought the book and I listened to it and then he had a course, I bought the course, I went to the course. I'm like, "I'm going through all this stuff because I'm like, "Man, I don't want cancer." I can go wait until I got cancer and then I got to figure this stuff out or freak out or I can be like, "Hey, I don't want cancer. Let me preventatively figure out who's the dude or the lady who's already solved this problem, who's got the framework that fixes this problem and let me figure it out?" And what's crazy and again, I'm not an expert on this at all so don't take my opinion. But if you love someone who has cancer, you should go to chrisbeatcancer.com. If you have cancer, you should. If you don't want to have cancer, once again, you should still go there, you'd be insane not to. So anyway, I'm trying to think where I left off. Anyway, so I was like, "I don't want to have cancer," so I started going through all the stuff, started listening to him, learning from it. It's like, "This is amazing." Oh yeah, I was going to tell you, he says that only 5% of cancers are hereditary, 95% are based on things like your environment, your diet, your stress levels. It's crazy. So it's like, if we know these things, why aren't we talking about these things? Why is it not on TV every single day? When he talked about the first time he went in for, I think it was him or maybe someone else, the first time he went for a cancer thing, the doctor looks at everything and then, after he got out of the thing, gave him hospital food and it's just like junk food, garbage food. It's like, we know what causes these things, why don't we focus in that? But that's not sexy, there's no money in that. There's no money like, "Hey, you should eat healthier, you should exercise, you should change your diet, you should change your environment." And so, it doesn't get the attention it needs. But anyway, so for me, I'm someone who wants to look for a preventative, it's rare. I'd say 0.1% of people in the world search for preventatives. They're always just looking for cures. They wait until something bad happens, look for a cure. I'm trying to figure out how do I protect myself today so that I don't have to worry about that? Maybe I will still have to, who knows, but if I can protect myself, I can fortify myself against that problem, I'm going to do it. So, Chris became my coach, I'm like, "He's the dude, I'm going to go through it and I obey all giants with helicopters and stage presence." So for this situation, I obey Chris' work as he's cured himself of cancer, he's cured hundreds of other people like, "Okay, I obey all dudes who cured themselves of cancer when they tell me how to prevent myself from having cancer." So, I just listened to what he said, did it and I'm going through it. So, part of it is this five-day water fast. And it's interesting he talked about how your cells in your body, how there's cells that are weak, there's cells that are dead, there's cells are cancerous, all these sorts of stuff like that. He said, "In your immune system the same way," there's these weaker cells, I'm probably messing up, if Chris is listening to this he's probably rolling his eyes, but you should go buy all his stuff because he'll explain it way better than me. But basically, what happens is when you do a water fast, your body literally starts eating itself because it's like, "I need food or anything," it just starts eating yourself. We know that, that's how you lose weight. Your body starts eating the fat cells or whatever. But in this case, the cells that die, they go the first are the weakest ones. I think one of the analogy is someone shared with me, it might've been him he was like, "If you're out in a forest and there's all these pine needles and pine cones, all the stuff they do controlled burns like the light, those things on fires, it burns all that stuff, it doesn't catch the fields on fire but kills all the dead stuff underneath, that way you don't have problems in the future." It's the same thing here where you do these water fast and your body literally will eat all of these cancer cells and disease and all sorts of stuff. And so, I started learning about that, I got excited, JLD if you guys know John Lee Dumas from Entrepreneurs on Fire, he told me about another book that I read about water fasting and stuff like that. And so I'm like, "I'm all in, let's do this thing." And so, I started day number one of water fasting because I want to kill off these dead cells, I want to protect myself or I want to make myself stronger and heal myself. And so, I'm excited. And if someone who is insanely healthy and in great shape and not having any issues, but man, I don't want to have issues. And so, that's why I'm doing these things now. I think Chris said that he does his water fast once a quarter so I'm probably trying to figure out some way to incorporate that more often on top of a lot of the shifts in my diet that I've made because of listening to Chris and other geniuses. So anyway, I'm telling you this, because number one, I want to tell you that I practice what I preach. I am as coachable as they come, I try my best. I try to listen to what they say, my coaches say, even if I don't have the problem, if I want to protect myself from the future problem, I listen. And so for you, in all aspects of your life, be coachable. Be coachable in business, be coachable in sports, be coachable in health, find coaches, ask, you hire then pay them. Find someone who has already accomplished the thing that you want and then pay them, ask them for advice, get their framework and then go and just do it. And don't question it, don't try to be smarter. Just like, "All right, I may have heard this in the past, I don't care. But at this point in time, I'm giving you my money. Therefore, I will do anything you say. I'm not going to fight you, I'm not going to talk you back, I'm just going to do the thing you say." And then, don't do what most people do like, "Okay, cool," and listen and not do anything, just do it. When I say instantly execute on it, don't wait a day, a week, a month, a year. Now is the time. You gave him the money, now it's time to make the changes. So, hope that helps you guys. It is literally the most important skillset you can learn as being coachable. It's not hard, you just have to do what the person says that you're going to do. It's keeping commitments, it's making keeping commitments. And I think that as a society, we have problems that we can't make. If people will make commitments, then keep commitments and like, if you want to be successful, you got to make commitments and you got to keep them. And the same thing is you got to go out there and find the people, find the people that have what you want. Give them money, that's that's a commitment you're making to them and then follow the process to a T. So, hope it helps. I'm at my son's friend's house, I'm going to pick him up right now and hope you guys have a great night. Thanks again for listening. If you enjoyed this episode, any episode, please take a screenshot on your phone, tag me and post it on social and tag me and then, if you love your life and you want to extend your life, I would highly recommend going to Amazon, worst case scenario buy Chris Wark's books on cancer. They are amazing and best case go buy his courses, dive in because he's an amazing person who's figured it out. And man, if there's only 5% of cancers are hereditary, 95%, we can be protected from by just shifting some basic things. And water fast is one of a million things, he's got a ton of things, they're not hard, they're pretty cool and they're awesome. Anyway, it's worth it to you, to your family, the ones you love so check out Chris Wark as well. And with that said, I appreciate you all and I will talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we’re diving deeper into how to break into a market, dominate an industry, and attract massive attention - even if it means creating controversy along the way. This is part three of my Day with Dan interview from Funnel Hacking Live 10, and today, we’re talking about the power of positioning, theatrical marketing, and leveraging opposition to your advantage. If you’ve ever wondered why some brands skyrocket while others stay stuck, this episode reveals the hidden playbook behind disruptive marketing. The truth? The biggest names in business didn’t just fit in… They made themselves impossible to ignore!. Key Highlights: Why every successful disruptor needs a big villain - and how to position yourself against it The power of stunts and theatrical marketing (and why playing it safe is the fastest way to be forgotten) How controversy fuels attention, authority, and customer loyalty Why industry opposition can be your greatest asset (if you know how to use it) The psychology behind “restless natives” - the hidden market waiting for someone to challenge the status quo Most entrepreneurs focus on gaining approval, but the real winners embrace resistance. The biggest opportunities don’t come from playing by the rules - they come from rewriting them!! If you’re looking to build an unshakable brand, create movements instead of just marketing, and use opposition as a growth strategy, this is the episode you need to hear! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

How to speed up your process by looking for shortcuts. On this episode Russell talks about being stressed and short on time for getting work done. He talks about how he finds shortcuts in order to get things done, and why he calls it, "Putting his Todd hat on". Here are some of the awesome things in this episode: Find out what Russell tends to cut out of his life when he doesn't want to miss a party, but also has tons of work. See what he means when he says he has to put his Todd hat on. And find out what kind of shortcuts he's currently doing to save himself a week's worth of work. So listen here to find out how you can put your Todd hat on to save yourself time when you are super stressed. Transcript - https://marketingsecrets.com/blog/321-want-a-shortcut-to-success-try-the-todd-hat Learn more about your ad choices. Visit megaphone.fm/adchoices

Funnel Hacking LIVE IX kicks off in less than 100 days. If you want the inside-track on who's speaking, plus the over-arching goal of this year's entire event, then listen to both Part 1 and Part 2 of this FHL Reveal series and claim your tickets to Funnel Hacking LIVE IX by going to https://www.funnelhackinglive.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Russell has fun explaining everything that went on behind the scenes of day two at this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

With everyone being busy at Funnel Hacking Live this week, we wanted to share Russell's opening keynote presentation from this year's event! Enjoy! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding funnel stacking is the key to survival in 2021 and beyond. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Good morning, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today is webinar day. I'm excited. Hopefully it's webinar day for you too, because webinars day, as long as you don't mess it up, it's usually payday. So, got some cool stuff to talk to you about. I'll be right back after the intro. Okay. So, heading to the office today, today is webinar day. That's a special webinar day, and I'm excited. I had a lesson that I want you to learn from this. So, how do I phrase this best? So, I just know when we first launched ClickFunnels, the way we did it was, I did a webinar, every single... Well, I told people I'd do a webinar a week for a year. But I was doing like three to five webinars a week, sometimes two or three a day for a year. And that's how we blew up ClickFunnels initially. That gave us initial momentum to get things into outer space. And then, over time we've got funnels and we do funnel stacking. Someone buys a book and they're pushing a webinar, and then from there, we take them through a whole sequence to get people to ascend and move up. And a couple of years ago I did a funnel hacking lab, I gave a presentation called, "Funnel Stacking," and talked about the importance of it and why it's like, have just a funnel, is not... Some people's business is like one funnel, that's their whole business. I'm like in the future, you got to become better at funnel stacking, which is like taking from funnel one to funnel two, to funnel three and moving them up your value ladder. And back then it was like, because this is how you make more money, but it wasn't like a necessity. And you probably heard me say before, one of my favorite Dan Kennedy quotes, he said, "Whoever can spend the most money to acquire customer wins." So, that's why funnels are so essential. When I got started back in the day, you guys heard of my story, right? I sold a potato gun DVD, and that's all I sold, and I was able to make money on that. But then Google shifted and got more expensive. And so we had to build out funnels to be able to still be profitable. And honestly, for the most part, I think most business owners over the last five or six years can have a funnel and make money and be profitable because just the funnel metrics. But something's happened over the last couple months and you may have heard of this. Our friends over at Google and our friends over at Apple and our friends at Facebook all started hating each other and fighting and battling. And because of these wars, all of our tracking and all sorts of stuff shifted, it changed. And I'm not sure if you've noticed it, we've noticed it, but the cost per acquisition or cost to acquire customers has gone up dramatically in most of the businesses and most of the funnels we have because of these new updates. And it's super annoying. But guess what? For those of you guys who are listening to me who are funnel hackers, who understand this stuff we've been talking about, is a slight annoyance that'll actually yield you more money at the end of the day because you understand these principles. Okay? So, what's going to happen is, first off, everybody who just had a funnel and that was their business, it's going to be harder for them to make money in that funnel. They're going to get closer and closer to break even, or losing money in their funnel. And a lot of people, a lot of your competition, a lot of people around you are going to be out of business. So there's number one. There's the bad news, a lot of people are going out of business. The good news is, most of your competition is going to get out of business, which means eventually at cost is probably going to drop, your ability to serve people is going to be easier. And so, those who stick through this are going to win, and it's going to be better for you in the longterm. So, that's the positive. This is the pattern that I've seen year after year, decade after decade now. This is what happens. And so, I warned you in the beginning of Traffic Secrets, I said, "There's a storm coming." We're in the eye of the storm right now, it's happening. And so, ad costs are going up, most businesses who are not sophisticated, who don't understand funnel hacking, and these principles are going to be gone. But for you guys, it's like, now's the time to start preparing, and so, what that means is, no longer is just your funnel breaking even, like going to be the thing that builds you the right business. That's step number one. Now you have to get into funnel stacking. Some of you guys, it's not the first funnel is going to be the second funnel that breaks you even. Okay? Did you hear that? It's not the first, it's the second funnel that breaks you even. Or some might be the first, the second and the third breaks you even, after that, you're profitable. The biggest companies, they could go the deepest. Now, for us who aren't VC backed, like for example, HubSpot... I think it's HubSpot. We were looking at their metrics and they go like a year or two years in the hole. So, they'll spend $2,000 to get a trial customer and they don't make any money on that person for two years, but they can do that because they've got all these VCs backing them. People like me and you, who are bootstrapping, we don't have unlimited budgets. So, we still have to break even quickly or we can't keep scaling. So the goal always initially was, break even in your first funnel. And then your second funnel is all profit. But now it's going to be going deeper because of just these new changes in how things are playing out. And so, it's important for you to do funnel stacking where it's like, hey, this may be my book funnel. And from there, I push my webinar funnel and from there it's my high ticket funnel and we're taking them through the sequence. And maybe it's like in the middle of the webinar funnels where you break even, or maybe even at the end of the webinar funnel, you're at break even or something, but you got to start figuring those metrics out and start figuring that process out. And so, that's something to think about. One thing people ask me is, "How do you track these things?" And Alex Becker actually has this really good tool now, called Hyros, H-Y-R-O-S, that we're using for our tracking. And it's probably the best thing out there right now. It's still not flawless, no one's flawless. Someday. Someday someone's going to build a flawless system. But it's been super helpful for us to be able to see the tracking from funnel to funnel and kind of see what's happening with people. But anyway, I want you guys to understand that this funnel stacking is a key. So for example, that's why I'm so excited about today's webinar day, because recently we acquired a company and I'm going to give more details, probably Funnel Hacking Live I'll first start talking about it. But we acquired a company that has a whole bunch of front end funnels. And we bought the funnels because they're so profitable. The average cart value is like, I don't know, 130, $140. So, he spent a lot of money to acquire a customer, which is why each of the funnels gets three to 500 new buyers a day, which is awesome. And my goal long-term is to get all those people into ClickFunnels. That's the whole business model. We bought this company because we're buying all their front end funnels so we can push people into ClickFunnels in the backend. Now, in the middle of those acquisitions, when these iOS, Facebook, Apple updates started happening and the cost to acquire a customer went up and all of a sudden these funnels were a 25% profit margin went down to 0% profit margin. And at first, everyone's freaked out like, "Oh, we should cancel the deal. We shouldn't do it." I'm like, "No, you don't understand, this is why we have to do the deal. This is the key." Yes, it sucks that the margin is now gone from these funnels, but the same thing, is like, we're still at break even or maybe a little bit in the hole, but we're acquiring all these customers and then we can put them into our second funnel and that's where it becomes profitable. And so, the question is, what is the second funnel? What's that look like? How is it going to work? And so that's what I'm testing today. So, what I'm doing today is, I'm doing a webinar to the entire buyer list, entire customer list of this company we bought. I think we have seven or almost 8,000 people registered. So it's going to be a big webinar day today and hopefully I don't bomb it. And it's a big payday, but who knows I could bomb. So we do a webinar, and if the webinar goes well, I take that webinar presentation and then we plug it into the back end of every one of these funnels. So, somebody buys the product, they go through the funnel hit the thank you page, thank you page will plug in the actual webinar, gets them on the webinar. And now, the first funnel stack has been completed, and it gets somebody from buying the software, getting thank you page, watch the webinar, buying ClickFunnels. And again, that becomes the first funnel stack. And so, that's the key. That's the thing I want you guys understanding is that, I think a lot of people are like, "Oh, you're going to make a ton of money off the webinar." I'm like, "Not enough money to pay back what we bought this company for." I'm only doing the webinar to be able to create the second piece in this funnel, the funnel stack, thing that's going to plug into the back of all these funnels. So now all these customers coming in every single day, we can transition them from funnel one to funnel two, which gives us profit, but then also plugs people into ClickFunnels, which is our continuity. And that's the beginning of the funnel stack. And then there's things from there, we'll take them on, but that's the key, the principle concept. Does that make sense you guys? Hope it does, because that's the key. I want you guys to understand the funnel stacking is the future. Just like we went from single products to funnel, was the last two decades. The next decade is moving from a funnel to a funnel stack. And so, that's the key. If you want more info, I think I have a book I wrote back in the day called, "Funnel Stacking." And I think I have it as an ebook now. I might mess up my domain. I think if you to funnelstacking secrets.com, there's a free ebook there that shows you my funnel stack from book to webinar to high ticket. And it shows you the email sequences, the numbers, the breakdown, and kind of a cool thing that you can use if you're trying to think through your funnel stack. But anyway, just want you guys getting that in your mindset, and we'll talk more about it, especially Funnel Hacking Live and other places, but the big key right now is, as it was products to funnels, now we're going from funnels to funnel stacking. And those who can spend the most money to acquire customer will win, and those who can't are going to lose. And so, if you want to win this game, it's time to start learning these skills and become more advanced in your marketing. So hope that helps. Thank you guys for listening. That said, it's webinar day, wish me luck. And hopefully it's a webinar day for you wherever you are listening to this. If not, schedule a webinar. It gets people on it because webinar day is payday. It's the best day of the week. Thanks guys. And I'll talk to you soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is day 1 of the 5 Day Lead Challenge. If you want to watch the video of this episode or download the OnePager, go to 5dayleadchallenge.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody. Welcome to the Marketing Secrets podcast. I've got something I'm really excited for you guys over the next five episodes. Some of us know I did a live event a couple months back called the Five Day Lead Challenge where I went through the entire process like, how do you create a lead magnet that people will give you the email address for? After you have that lead magnet, how do you then create a lead funnel to be able to generate leads? Then from there, how do you write the emails? And from there, how do you drive traffic? And how do you do traffic for free if you don't want to pay for it? And it was one of my favorite things. In fact, I just went to the page right now and over 1,300 people have shared video number one. This is one that's... It's a hot topic. And I think it's something that's really, really powerful. And so I thought that it would be cool to pull this into the podcast. So that way you guys can start listening to concepts and these principles and hear them over and over again and get these things ingrained inside of your mind. Now, a couple things, number one, this is from a live event. So there'll be times when I'm waving and showing things on a whiteboard and stuff like that you're not able to see obviously on an audio podcast. But if you'd like to see any of this, it's all free at fivedayleadchallenge.com. You can go there and you can see the videos. Plus each day there's homework assignments. There's one pagers you can download and a whole bunch of other cool things. Like I said, if you want to get access to that and see the video versions or get the one pagers or whatever, all you got to do is go to fivedayleadchallenge.com, go opt in for free, and they give you access to all the homework, and the goodies, the bonuses, the prizes, and everything else. But right now I'm guessing you're probably seeing it home, or maybe you're working out, or you're driving. And so while you're doing that, I want to start getting these principles ingrained inside your mind. So with that said, I hope you guys enjoy day number one of the Five Day Lead Challenge. This is all about generating unlimited leads. What does that look like? What's the business model? How does it work? And hopefully, you guys will enjoy this. And on next week's episode, the next episode will go do deeper into actually creating your lead magnet. So enjoy day number one, Generating Unlimited Leads. Oh man, I'm so excited for this. I literally could not sleep last night. I was tossing and turning in my bed and so excited. We've been putting in so much effort behind the scenes for the 5 Day Lead Challenge. I just got a message literally, right as I was walking on stage that we passed 35,000 of you who registered for this challenge, which is crazy. It shows how excited you guys are about what we're talking about. How many guys by the way are excited about we're talking about today? If you are, let me know in the comments down below. I was looking at the comments before we got started and you guys are going crazy. So, I am so excited to be here with you guys today. And this is something you're gonna be doing over the next five days. As you know, this is the 5 Day Lead Challenge. I'm going to be going live every single day at the same time, same place and walk you through the step-by-step process to go start generating unlimited leads inside of your business, and it's going to be a lot of fun. Now, the way it's going to work, this is not going to be something that's going to be a full day thing. You're going to spend five or six hours every single day. This is something I'm gonna be going live every day at this time for probably anywhere from 30 to maybe 45 minutes max. Some days might be even shorter. Okay, my goal during that time is I'm going to be sitting here in front of the whiteboard. I want you guys to understand a strategy. Okay, so I'm going to map out, here's the strategy. Here's how you do it a very certain thing. Okay, and then as soon as it's done, I'm going to give you guys a special link. And that link's going to take you to the thing that we call a one-pager. And the one-pager's is going to give you a tactical video. Okay, so the first half is me showing you guys the strategy that I need you all to understand. Okay, and then I'm going to give you this one-pager and there's a video it's going to walk you through the tactics. The tactics is literally me sitting at my house doing the thing that I'm teaching you how to do. Because a lot of times I'll teach something and people are like, okay, I understand that conception and know how that works, but then they try to do it and I don't know what to do or how to do it. So you'll get a video immediately after this with today's tactics of me sitting in my house doing the assignment I did last night, I recorded it. And so you have a chance to watch that and then just follow along and copy what I do. Shouldn't take anywhere. Some assignments are short, they will take you probably 15 minutes. Tomorrow's going be a little bit longer. But hopefully my goal is about an hour to an hour and a half every single day. If you block that out every single day over the next five days, by the end of day five, you guys will have a machine that's created to help you generate leads. Okay, and it's going to be a lot of fun and I'm excited. So you guys, and I know you guys are excited. So, we have 35,000 of you who have registered for this. So if you're excited, let me know in the comments down below, because I love feeling the energy and I can see all your faces right now. It's just fun to see what we're doing. So that's kinda the game plan. Throughout this week, I've also got two guest speakers who are coming. I'll be teaching day one, day two, day three. And then day four, I'm going to be bringing one of my friends, Yara Golden's going to be coming up. And she's going to be talking about email copy. And after you're generating these leads, what do you actually say to them? Right, how does that work? And then day five on Friday, Rachel Miller is going to be coming. She's actually flying here to Boise to spend time with you guys to talk about how do you launch your lead funnel. How do you get leads coming in and how do you do it in a way with free traffic? Okay, because a lot of people, some guys who are here like, oh, this is awesome. I don't have money to invest right now. I don't have a budget. So we're going to show you how to launch this thing and start generating leads for free. That's going to be happening on Friday. So by the time this thing is done, all the pieces will be in place and leads will be coming in. And you'll have new leads coming into your business within five days from now. So that's my big promise to you. That's my goal. And so it's going to be a lot of fun. I only ask that you guys play full out, do the assignments, pay attention to the strategy, show up every single day for this strategy dump I'm going to be giving you guys. Show up, listen to it, understand it. When I give you the one-pager, go watch the tactical video, and then actually do the assignment. Okay, if you actually do it, you're gonna be successful at the end. The biggest problem I have with people who come to any of these programs or coaching or they buy a course or whatever is they listened to it like, oh, this is really good. They listen to it. They listen to it. And they never do anything. Okay, this is not one of those kind of courses. This is not something for you to listen to and feel good about. This is something I'm going to give you guys. Here's the strategy. Here's the tactics, go and do it. Come back tomorrow. We'll do the next step. I'm going to be piece by piece by piece until you've got the entire system. Everything you guys need to be successful. Does that sound fair? All right, so that is the game plan and I'm not going to lie, there's so many of you guys on, I just want to talk all day today. But I'm not going to do that. We're going to keep it short because I want to make sure you guys have a chance to get to work and do today's assignment and get ready and prepared for tomorrow. But you've got to commit to coming back every single day. Okay, this is five days. If you commit for five days, by the end of it, I promise you, guys, we can mold you, we can change you. And we can give you guys a result. That's going to change your business. And for a lot of you guys, it's actually gonna change your life as well. Okay, but you've got to commit. So how many guys right now can make a commitment that you're gonna commit to show up every single day. Number one, okay, raise your hand and say, I commit, Russell! I'm going show up every single day and watch the strategy training. Okay, that's the first commitment. The second commitment is, as soon as the training's over, I'm going to go through the tactical. I'm going to implement the thing you actually told me to do. Okay, and you're going to do it with belief that it's actually going to work. One of the biggest things that is going to impede some of your success, is some of you guys are skeptics, right? How many of you guys have ever considered yourself, oh I'm always skeptical? I'm always making sure that everything's going to be perfect. I guarantee you that a lot of guys are skeptical. In fact, most people I know who are skeptical, never have success. The people who have success, are people who get a coach and then they believe in that coach, and they do what the coach says. Okay, being coachable is one of the most powerful tools that you're going to have in your arsenal to be successful. So if you're typically someone who's very skeptical in life, oh I'm always skeptical about things, I want to encourage you to take your skepticism for five days and just put it on the side and say, look for five days, I'm just going to trust Russell 100%. I'm gonna assume that he's knows what he's doing. I'm going to assume he's been doing this for a long time. This isn't the first rodeo. I'm assuming he's got my best interests at heart because I'm not paying anything for this, right? The 5 Day Lead Challenge is completely free. My job is for the next five days is completely to over-deliver it and to blow your minds. And so if you will just be, take your skepticism and put them on side and just do the process. Just do your best. Just try it out. I promise you by the time, day five is done, you'll believe because it'll work for you. Okay, and that's kind of my game plan. Again, my goal in this entire process is not to waste any of your time. I know all of our time is precious. And so that's why these are going to be short sessions. We're going to give you what you need and then get to work and give you guys a result before it's over. Does that sound good? Okay, so I want to kind of, today's kind of an overarching strategy. I want you to understand where we're going. I want you to understand here's the broad picture of what we're trying to accomplish. And after you have the broad picture, then day two, day three, day four, day five is going to be, okay here's step one, step two, step three, step four. And everything we got to do to execute. So that's my game plan. So to begin with, I'm going to cover some fundamental things. Some of you guys may have heard some of these concepts before, some of you may not have. But this is the key thing you have to understand if you're going to be successful in this 5 Day Lead Challenge. But honestly, to be successful in business as a whole. When I first got started in this business, one of my very first mentors said this to me. And I, my guess is some of you have probably heard this before, but he said is this. He said, Russell, you have to understand that in business, the money is in the list. How many of you guys have heard that before? This is not a new concept. But for me, it was like, when I heard that, I was like, what does that mean? What does it mean, the money's in the list? Like, I don't understand that. I'm in business, I sell products. I sell services, right? They said, no, you don't understand like, the list, like the customers, the people that you have, this is your real business. The fact that I was able to send out a couple emails, we got 35,000 people to register for this live event. You guys are my list. I send emails to my list and you showed up to this event where I have a chance to teach you and to train you, right. The money's in the list, like that's the asset that's the most powerful. So, one of my first mentors told me that and I was like, okay, that's kind of cool, but I don't know what that means. Like, what is the list, right? And the list is just a bunch of leads. One lead is a person. 10 is a bunch of leads. A hundred or a thousand. That's a list of people. Okay, and so the list is the key. So in the Lead Challenge, it goes, you've generated a whole bunch of leads to the point where you've actually built up a list. Now, to kind of preface this before we get too deep in anything, I want you to understand the value of a list. Okay, what is the list actually worth? Okay, so when I got started, one of my first mentors, he told me is he said, Russell, you have to understand basic marketing math. And so this was what he said. He said, as you start your business, he's like, the numbers will change. This is not an income claim. This is just kind of the numbers a lot of people see inside of the industry. It says that you should be able to average $1 per name per month, that's on your email list. Okay, and so they told me that and I was like, well, how does that work? And I didn't understand at first. And I'm sure some of you guys won't understand like, well, how does an email equal a dollar per month? Okay, and don't worry, I'll walk you through that and you'll kind of see that, but that's what they told me. So they said, okay. So that means, they said, well, that means if you have a thousand people on your list, you should be able to make a thousand dollars a month. Right, and if you had 10,000 people on the list, you should make about $10,000 a month. If you have a 100,000 people on list, $100,000 a month and so on. And so I remember hearing that and I was like, oh my gosh, this is amazing. Now, I was in college at the time. I remember looking at these numbers. I was like, okay, well my goal, I remember my goal at the time was if I can make six figures a year, that'd be like what my parents make. That'd be insane. So I said, okay, this is my goal. If I can get 10,000 people on a list at $10,000 a month, $10,000 a month, times, 12 months, that's $120,000. That's six figures in a year. And that was my goal. And so I was like, I gotta figure this out. I didn't know how to get a list. Nobody told me, I just knew that I needed to list. Right, that was like, okay, I need leads, I need a list. And so some of you guys may have heard this story but after I heard that, I was like, okay, like at all costs, I need 10,000 people or 100,000. I need to get these people on my list so I can make money. And I didn't know how to do that. So I remember, and this is actually a picture. This is my very first house. My wife and I lived in after we got married. A year after we got married, we bought this duplex. And I remember I was actually right here, these windows one of the bedrooms and in those bedrooms was my was my little computer desk. I was trying to learn how to start my business. And I remember I was sitting there and I said, okay, I need to figure out how to get a list. Right, it was in this house that I got this principle from somebody. And so, I remember going and and searching online, how to build an email list. How do you buy a list? I remember eventually I found this website. I think it was like, it was called like SpamForEmailAddresses.com or dot net or dot something. And it was like, we'll sell you a DVD with I think a million people's names on it for like $60. And I was like, wait a minute 6 million people's names and email addresses. And I'm doing the math, I'm like, okay, well, my friend said $1 per month per name on an email list. If I buy this list for $60, that's a $1,000,000 a month I can make. I'm doing the math in my head. I'm freaking out. I'm like, this is, I figured it out. Like, this is like, I know how to how to build a business now, right? So I remember, I bought the DVD. They sent it to me, I ended up getting in the mail. It had a million people's email lists on it. I took it off. I downloaded the Excel sheet and I was so excited. It took me a couple of days to figure out how do you load it on a computer? How do you send these emails out? And I had to figure this whole thing out. And I remember the night that I queued up the emails, the software my computer had a million people's emails in this thing. And I told my wife. At the time my wife was supporting me. Okay, that was my story. I was wrestling at Boise State University. So, I was a college kid with $0. My wife was supporting us. And I remember, I told her that and I was like, Hey, this is the deal. I'm going to send an email, send out this email list. It's going to go out to a million people and money's gonna come flooding in. And I'm like, you can literally quit your job tomorrow if you want to. And she was like, oh, okay. Like, like good luck, Russell. You know, like super supportive. I didn't know what was gonna happen. And she was like, okay, I don't think we're going to make what you're thinking but you know, good luck, have some fun with it. And so I queued up the emails. I remember, still writing an email, clicking send and then watching the first email. Like one send, two, three, four, five, six and I was like, this is it. Like, I figured it out. Right, I beat the internet. And I remember going to bed that night like just laying in bed all excited, like dreaming. It was like a kid going to bed on Christmas morning. What's going to happen? Being so excited, like in the morning. What if, what if 1% of people buy something? What if only half of 1% buy? And I started doing all the math in my head and just dreaming about what was possible. I remember the next morning I woke up, and I, firstly, I ran out of my bed, and walk to the computer, I look at the computer. And overnight, I think like 6,500 emails had been sent. And at first I was frustrated. I'm like, oh, why is this taking so long? Like, I want all these million emails to be out because that means I'm going to be rich when it's all said and done. And about the time my wife came in and she was like, Russell, I need to use the phone. I was like, why? She's like, I need to call the office, where she worked at like, no, like you can't like, we're making money here! You should just quit. Just don't show up. It's going to be awesome. She's like, I need to call someone. So, this is back in the days before internet before we all had internet access. If you remember this, so those of you who are old school like me, we had a modem and it was plugged in. So I had to like, climb under the desk, go unplug the modem, plug her phone back in. And as I was underneath, I plugged the phone back, all of a sudden, like the phone starts ringing while I'm still under the desk. I was like, that's weird. So I crawl out from the desk. I come and answer the phone. And on the other end, there's this person screaming at me and yelling. And I'm just like kind of confused. And eventually I realized it's my internet service provider. Okay, the person who pipes the internet into my house that I was sending out emails through. And they're yelling like, in the last like four hours, there was like 65 spam complaints from you, blah, blah, blah, blah. What's happening? Like, freaking out. And I don't know, I mean, no, no, sir. You don't understand. No, sir. You don't understand. Like, I bought the email addresses. from SpamFreeEmailAddresses.com. These people want to get spam. And the person yells at me and remember the last thing they said before they threatened lawsuits and stuff said, son, that's the definition of spam. I was like, what? But they said, you just need an email list. I was so confused. So, eventually after they yelled at me for a long time and threatened lawsuits, they went and actually shut my internet access off. And I lost my internet account. And I remember I held it, like hanging the phone up and my wife, my beautiful wife, Collette she's like, so who was that on the phone? I'm like, oh no one, please don't quit your job today. Like, let's roll it a couple more days. And so anyway, that day I remember like being so frustrated. And I remember I couldn't check my email because I lost the internet access. And I was still a student at Boise State University at the time, so I put my backpack on. I started walking to school, all depressed and sad. I got to the computer lab at the school and opened my email. And then the craziest thing happened. I opened my email. And you know, I always see emails from people trying to sell me stuff. And it was the first time I ever opened my email and they're like five or six orders that had come in over the night. And I was like, wait, what? I started looking at sure enough, five or six people had bought the thing that I had sold through the email. I remember just being like, oh my gosh, this worked. I did it the legal way. But like, it worked. Like, okay, I gotta figure this out. Like, how do I, like, how do I do a list that's not illegal? Right, I don't want to go buy leads. That's not how you do it. Like, how do you generate a list of people who actually want to hear from you? And I started freaking out, I got excited. And that became the question. Okay, the question was, how do I generate leads and how do I build my own list? Okay, that was the question that started running through my head. How many of you guys have that question in the past? Or you have right now, like, okay, I want leads too. If we can make a dollar per month per lead, like I want a bunch of leads in my business as well. Right, how many of you guys are thinking about that? That was my question. That became my quest. Like, okay, how do I generate leads? How do I build a list? I got to figure this out. I was working, trying to figure it out. I was looking bunch of stuff. And eventually I heard rumors about this guy. His pen name was David DeAngelo. I've met him since then. I've become friends with him, his name's Eben Pagan. And at the time, he had a business called Double Your Dating. And I heard rumors. I don't know what the numbers were. People like to say. Yeah, he's making tens of millions of dollars a year and all this kind of stuff. And, so I was trying to research everybody. I remember going to his website and I went to his website. What I saw was something I'd never seen before. Okay, this is what the website actually looked like. It was this little page right here. Okay, and I remember reading said, you're about to learn the secrets that most men will never know about women. And I was like, okay. And it said, inside, you're going to learn the Kiss Test, how to tell if she's ready to be kissed. I remember reading that. I was like, whoa, what is the Kiss Test? I want to know what that is. Okay, now putting this in context of my own personal timeline. About the time I'm reading this, I had just gotten married to my beautiful wife. We'd married about a year. I just got our internet access shut down, all of these things. And I'm looking at this page, I'm like, this is amazing. And I was like, I want to put my email address in there to see what in the world, the Kiss Test is. But I'm like, wait, if I put my email address in on this dating website, teaching men how to get women, what's my wife gonna think? I remember being like, torn. Like I want to funnel hack this person. I want to go and see what's happening behind the scenes. But if I do that, it's going to be weird for my wife. So I remember that night, like waiting for her to come home from work, she was supporting me. And she came home and I was like, Collette, I need to ask you a favor. I think she was kind of nervous. I'm like, there's this website that is doing something cool. This guy has got this huge email list. I don't know. I don't understand what he's doing or how he's doing it. But I want to like put my email address in to understand what he's doing. Can I do that? And she's like, yeah. Why would you care? I'm like, because it's a site teaching people how to pick up girls. And she's like, what am I? I know, I don't even know. I suppose to see what he's doing. I need to understand the process. And so we kind of laughed about it. And so she came with me and I came to this page and I, together, we opted in. So I put in my first name, my email address, and I clicked submit to get instant access to find out what the Kiss Test was. So I did that and I'm waiting on the next page to be blown away by like some video or some training course or something. But on the next page, all it was, this little page looked like. It was like an article, maybe a page and a half, two page article. And at the very top, it said, this is the Kiss Test. Let me teach you how it works. Okay, now again, I was married at the time. So I didn't, I hadn't been on a date outside of my wife for a long time. So I didn't try to put myself in the context. If I was a single guy who was struggling to get girls, like how valuable would this information be to me? And so this is where the Kiss Test was. David DeAngelo said, what do you do, at the end of the date, you walk a girl up to the door. Okay, and as you're sitting there, this is the awkward spot. Right, do I kiss her? Or no, one of us freaks out and they want to run away. He said, this is the secret. He said, all you need to do is go up there and you put your hand behind her hair. Like, you're gonna put your hair behind her ear. Okay, and if she pulls back, that means don't kiss her, run as fast as you can. Okay, but as she turns her head into your hand, that's the key that she's ready to be kissed. And then boom, you go for the move. And that's the Kiss Test. I remember reading that as like, oh my gosh, like that it wasn't this huge long report or PDF. It was like a paragraph. It was this little paragraph right here saying, this is the Kiss Test and I remember reading that I was like, if I was a single guy right now, I just received value. I was like, oh my gosh. That was really, really cool. What else does this guy have? And if he kept reading the page at the bottom he's like, Hey, if you want another tip like this, go buy my ebook called Double Your Dating, click there. And it took you to go buy his ebook, which had a whole bunch of different tips and secrets like that. And I remember looking at and I studied this over for like weeks. I'm like, this is how this guy's building this huge list. He's got this weird website that the only thing you can do is put your email address in and next page, he gives you this really cool thing that dudes really, really want. And like, this is how he's built this huge email list of hundreds, of thousands of people. And makes millions of dollars a year. And so the more I looked at it, the more I was trying to figure out how does this work? I need to put these pieces together. And what I realized and what I kind of find out as I started learning more about this is that this Kiss Test, right? This thing right here, that he had created. This is what we call a lead magnet. Lead magnet is something that's going to draw. It's going to attract your dream customers to you. Okay, and a lot of you guys have heard of a lead magnet before, but this is one of the keys to building your own list is the lead magnet. Something that people want. Okay, so for him, he's in the market of like, I need to figure out how to pick up girls. Okay, the lead magnet was the Kiss Test. I'll teach you the Kiss Test if you give me your email address, okay. I'm going to exchange this thing for you. Okay, and that was the lead magnet. Okay, so I started thinking for my business, who are my dream customers? What do they look like? Like, what are those people like that I wanted to bring into my world? Who is my dream customer? I start thinking, what is the lead magnet I could create that would get those people attracted to me? Where they're on the internet surfing on their phones, swiping through, all of a sudden they saw something like, whoa, I want that thing. I want to learn the Kiss Test. I want to learn the, whatever the thing is. And that lead magnet thing gets them to stop scrolling, click on a button, come over to you, give you their email address, and now they become a lead. Okay, and the more leads you get, you started building this list. Okay, and the value in your business is your list. That is the key. Okay, so after seeing this, I was like, okay, this is the game. I know how to play now. Now that I knew the rules, I knew how to play so I'm not spamming who people don't want to hear from me but I'm getting people who are interested, who come to me because I have value. Okay, this is how we build the list of people who actually want to hear from me. Okay, so I did what hopefully you guys are going to be doing this week, as well. I said, okay, I'm going to go and create my first lead magnet. I'm gonna set up a lead squeeze funnel. I'm going to do exactly what he's doing. Okay, so I did that. Okay, I modeled it as close as I could. I build up my very first lead squeeze funnel. I put it out there and I launched it. And I want to come back to these numbers 'cause these numbers were actually interesting. Initially for me, my numbers almost synced to what I was told earlier from one of my friends. Okay, I still remember the very first month that I started, that I had my first lead magnet. I was driving traffic. The very first month, I got 217 people who opted in. I don't know why I remember that number. I think it's 'cause it was like, I was freaking out like 217 people. Like, that's a lot of people who have given me their email address. Now they're on an email list. I can send emails to talking about the products and the services I want to sell. And that first month, I said 217 people joined my list, and I made about $300 that month. Okay, now for me, as a college kid, $300 a month. $300 my very first month was insane. Like that was just like, I couldn't even, I couldn't even fathom. Like I feel like I was the richest kid in the world. Now, to put this in perspective. At that time, my wife and that blue house we were living in, that I showed you earlier. That was a duplex. I bought that duplex because I wanted to make cashflow. So I spent, I don't know $150,000 on this duplex. We lived in half. We had a renter in the other half and the renters paid us. And my cashflow on that rental was like $150, $200 a month. Right, and I remember thinking I made for my 217 person email list. I made almost double what I did it my real estate. On my real estate, I spent $150,000 to buy this thing to cashflow like $150, $200 bucks a month. Whereas here, I'd built a list of 217 people. And I cash flowed double that. And for me at that point, I was like, I am all in. I'm going to put all my eggs in this basket of I got to figure out how to grow lists. How do I do it? And so I started driving more and more traffic. And by month number two, excuse me, month number two, I'd built an email list. My list had gone from 217 people to about 5,000 people. Okay, and sure enough, that month I made about $5,000 in my business. Okay, and I was like, how do I grow this bigger? Right, reinvest that money into generate more leads and more leads. And eventually my list went from 5,000 to 10,000 to a 100,000 to now we have lists of multiple millions of people. Which is why you can send an email and get 35,000 people to come and register. Our list has grown so big. Okay, now a couple of interesting things. My friend told me this, like, if you average $1 per name per month, that that is definitely like a good standard but it's honestly, it's very, very low. Okay, and what I learned over the last almost two decades of doing this now is that there is a direct correlation between how much money you make and the relationship you build with that list. Okay, you don't have to have a list of a million people to make millions of dollars. In fact, a lot of times, if you've got a local business, like some of you guys here that are registered run restaurants. You've got local businesses. Like there's not a million people in your city, right. If you're Boise, Idaho, and you're a chiropractor or dentist or a masseuse or something here, you're not going to get a million people on your list. That's okay. But if you get a thousand people on your list, man, you're going to average a lot more because you can build a better relationship with somebody locally than you can virtually. In fact, I've seen dentists and chiropractors who average hundreds of dollars per name per month on their list as well. But the key still is getting leads. The more leads you get and the bigger that list grows. Now I want you understand this is true for every business. One of the big questions I got a lot from people as we were launching this and putting on this lead challenge was, well, Russell, again, I'm a network marketer. Like I don't sell my own product. Like, will this work for me? Or Russell, I am a chiropractor. How would this work for me? Or I'm a dentist. Or in fact, my brother who hopefully is watching this right now. My brother runs a band. He's got a label. And he told me, I was like, you should come be part of the 5 Day Challenge. He's like, it doesn't make sense for me. My business is different. I'm like, does your business need leads? Every business needs leads. I don't care what business you're in, it's not different. This process works for every single business. Right now, on Click Funnels, as of today, we have over 120,000 active members. Every business, every industry you can dream of. Okay, every one of those businesses needs two things. They need leads and need to sell stuff. Okay, so if you need leads, this is the process. I don't care if you are starting a new business, if you've got a huge business that needs tens of thousands of leads a day. Or if you're a business you need 20 leads. This process will work for you. It does not matter. It works in every business. I promise you, we've done this over and over and over and over again. This is not my first rodeo. Okay, and so I want you guys to understand that like no matter what kind of business you're in, you're going to need leads. And so, anyway, I'll kind of start there and I won't go too much on my rant. I want you guys to understand that. Okay, so I'm gonna walk you guys through the system. The system we're gonna be talking about over the next couple of days. So, the first part in this process that we're going to be going through, this is going to be what we're going to be spending all the time on tomorrow. The first step here is, we're all going to create your very own lead magnet. Okay, and we're spending a lot of time tomorrow going into that. So, I'm not going to go too deep right now. But that's the first step, is creating a lead magnet. I don't care what business you're in. You need to have a lead magnet. A lead magnet is a thing that gets people to raise their hand to come to you. It's the Kiss Test. It's this challenge is a lead magnet for me. All these things, you're creating a lead magnet to get somebody in. And again, I'm gonna spend a lot of time tomorrow going deep into this, but I want you understand, I don't care what business you're in. You always can create lead magnets. This is how a lead magnet works. Okay, if you think about your business right now, this is your dream customer. This is the person that you want to attract. If you think about this, typically when you're trying to attract somebody into your business, you're trying to get somebody where you know something they don't know right now. And so, I always look back and say, okay, in every business, every business has some result that they promise a client, right? So up here, this is a mountain. Let's say this is a big result you offer somebody. So this is the result. And so what you're doing is, you're trying to get these people right here to come to get this result. So, let me do this for a couple of different businesses, right? So let's just say you are a dentist. What is the big result you promising somebody? If you're a dentist, you probably say, my result. I'm gonna promise you. I'm going to help you get clean teeth that are white, that are straight, that are amazing. If you're a chiropractor, we're gonna teach you guys. The result you're promising people is to get out of pain and get an aligned spine. If you're in the dating market, your result is to get a date for your client. There's there's all these things, right? Every single business there's a result. Okay, if I don't care what it is, if you're, yeah. I'm not gonna go too deep in this. I want you guys think about it for your own business. But every business there's results. What's the result that you're promising your client. Okay, think about that. Like what's the result you're promising your dream client when they come into your world? Now the cool thing about this is my guess is this was you at one time, and then you went and you actually achieved this result. You got this result. You finished it. And as you did that result, there was a process you went through. There were steps. Step one, step two, step three, step four. There was these steps you took to get the result. There's the step-by-step process. That helps them get this result. And now that you know that process, what we do is we say, okay, here's the process to get this certain result. Okay, you come back here. So, okay, I'm going to create this thing. This is my lead magnet. Lead magnet. It's going to walk you through the process to get the result. Here's the first step. Here's the second step. Here's the third step. Here's the four step. So again, in the example from Double Your Dating, the lead magnet was, I'm going to show you guys the Kiss Test. How to kiss a girl. Know if you're gonna kiss a girl. That's the result that he was promising here inside of his lead magnet. And all lead magnet was like, okay, now let me walk you through the steps. Step number one, you walk her to the doorstep. Number two, you go like this. Step number three. And so you walk them through the process to get the result you're promising them. So every lead magnet is tied to some result. Here's the result you're going to get if you give me your email address. And so we're gonna spend a lot of time tomorrow going into this and I'm going to walk you guys through the process of how we figure out what is the right result. What's the one that's gonna be most powerful lead magnet that will draw this person towards you. So I said that's going to be the game plan we're going to go deep on tomorrow. I'm so excited for that session. And then after we figured out how to create this. how to create this actual lead magnet, I'm going to show you is how to take this concept, this framework that you're creating, and how do we put it into something that's tangible. Okay, and tomorrow we'll be giving you guys a software tool that'll be really cool. I promise you guys, there's gonna be two software tools you guys get for free while you hang out during the live events. The first one, I'm going to give you guys tomorrow. And it's going to take this abstract framework abstract idea that you have and turn it into a physical thing. A physical lead magnet that people will give you their email address for. It's gonna be fun. Okay, so that's the first step here. Oops, the first step here's this process is creating the lead magnet. Okay, and so I've got a couple examples here on my slides. So this is an example. This one is super simple. This is Brendon Burchard. A lot of you guys know Brendon. This is one of his lead magnets. It's called the one-page productivity planner, used by CEOs and achievers worldwide. Okay, again, like the Kiss Test, Kiss Test is a paragraph. This is a one-page productivity planner. Your lead magnet does not need to be this huge extravagant crazy hard thing. It can be like, here's the five steps to get a whiter smile, get your teeth cleaned by, in a weekend, right? Or make your smile whiter in a weekend. It could be the five steps to be more productive as an event planner. It could be like, figure, like, what is your business, right? You think about who is your dream customer? What's the thing that you could create for them that is going to get them to want to give you their email address. Tomorrow, I'm going to brainstorm a whole bunch of ideas. So, you don't have to you won't have to stress about what that thing is. Okay, because tomorrow I'm gonna give you guys a framework. We'll take you through to figure out exactly what that lead magnet needs to be. That's gonna be the most impactful and the most powerful, okay? But this is example is very, very simple. Lead magnet like that. This is a lead magnet. A lot of you guys have seen this. This is my Marketing Secrets Blackbook. This is a bunch of, it's a little black book with a bunch of different marketing secrets in it. And it's this lead magnet we created and we give it away for free to get people's email addresses. Okay, so that's the first step right there. The very first step is creating a lead magnet. And that's what we're doing tomorrow. Okay, all right. That's step one. Step number two. After you create the lead magnet, then we need to create the process. The funnel is actually going to turn this and it's going to get somebody to give me their email address. So this is called the lead funnel. And based on this criteria, they put in their email address. Click submit And this person now becomes a lead. Okay, so step number two, after we create the lead magnet, this is going to be tomorrow. This is day two. Then day three, we're going to build out the lead funnel. And I actually literally myself, pre-built out six of these funnels for you guys that I'm going to show you guys, that I'm going to give you guys on Wednesday. Okay, and so this is how it works. This is Brendon's again, the lead funnel is the most simple funnel of all the funnels, which is really exciting. Step number one, it's like, Hey, I'm going to give you this free thing. If you give me your email address. They then give you the email address and the next page you give it to them. Very simple, very easy. It's not difficult at all. And so we're going to show you is that. This is again, my Marketing Secrets Blackbook one. This one of the most simple lead funnels we've ever created. If you look at this, actually this pitch was probably six months ago, but in the first year this was live, it generated 272,000 leads. It took me less than five minutes to put together this landing page. 272,000 leads. You guys see the number right there. Think about it from the math I told you guys about earlier. By creating this two-page photo, I gave yourself a $272,000 a month raise, right? If I was following the stats and numbers I'd showed you guys earlier. Can we understand like this is the power. You create something like this, and it can generate leads on. You can generate leads where you consistently day in and day out, over and over and over again. And so this is a very simple, it's a two-step funnel. In fact, this funnel right here, I'm going to give you guys this exact funnel so you can just copy. Take your lead magnet, take mine out, plug yours in, and you can be off to the races very, very quickly. So again, day two, tomorrow we build the lead magnet. By the time tomorrow is done, it's not going to be, okay, I got to build my lead. By the time tomorrow's done, your lead magnet will be finished. It'll be complete. It'll be cool. It'll be creating a really cool tool that'll make it very powerful people. Okay, day three, we'll build out your lead funnel. It'll be finished. And then you can plug in your lead magnet. These two pieces will be done by Wednesday. Okay, and then Thursday comes in, the question is like, okay, Russell, you said that when traffic comes in here, we're start making money off the leads. How do you make money off of leads? Well, the way you make money off of leads is they give you the email address, they come down here and then guess what? These people 'cause everyone would give us an email address is a person, these are all human beings, right? They put the email address in and now you have an email sequence you start sending out. So, you send an email right here. And the next day, you send another email, right? You send out these different emails to build a relationship with them. Okay, and if you do the emails the wrong way, what'll happen is you'll send two emails and people never open your emails again. If you do it the right way, people will look forward to emails. They'll whitelist you to make sure that your emails show up, right? So there's a right way and a wrong way. So on Thursday, Yara is gonna be coming to teach you guys her six email sequence. What are the most powerful six emails you can send out somebody as soon as they give you the email address. These are the emails that have been tested. They've been proven. If you structure them the right way, it'll build the relationship with your audience. They'll be more likely to open emails in the future. And they're going to buy the products and services you sell. Okay, and the cool thing is we actually built software for this as well. So on that day, for those who show up live here, you're going to get the software, we're basically fill in blanks. You click a button. It'll pre-write these six emails with your stories weaved into them, and then you just copy and paste them. Now you've got those in as well. So that's what's going to be happening on day number four. Let's see, I'll put it here on blue. It's day four, we're working on the email sequences. All right. And the day number five. Let me show you this real quick. So, here we go. So this is what it looks like from a standpoint over here. Leads come in, they put an email address in there, and you start sending emails. So here's how you write the emails right here. So this is the first email that goes out and the second. And as they go through, day one they get this email. Day two, they get this email. Day three, day four, day five, day six. What walks them through this process of getting these emails. Each email takes them and builds that relationship. So then we're more likely to buy from me in the future. Remember, when I told you guys before on average, you should average $1 per month, $1 per name per month on your list. Okay, if you do this the right way, this is how you build the relationship with how much you make per person will dramatically go up based on the relationship you have with them. It's these first six emails are critical. They're the key, we're going to literally teach you them, give you the software to write them, and you'll have them done. That will be done on Thursday, which is pretty exciting. Okay, so that's happening there. And then the last step now is okay, I've got the machine, everything's built. I've got my lead magnet. It's amazing, I got my landing page here. I've got the emails going out. Now, the last step is how do we get traffic to start coming to me? So, we start getting traffic. How do we get traffic from here and from here? And there's a million different ways to get traffic, right? In fact, a lot of you guys know, my third book is called Traffic Secrets and there's a million ways to get traffic that I talk about in there. But I wanted to start with something that's simple. Okay, a lot of you guys are coming to this. You don't have a huge budget, right? You're not sure how to generate leads. And so Rachel Miller's coming on Friday and she's going to show you guys ways to generate leads that don't cost any money. How do you generate traffic is not going to cost you a ton of money to get people coming in here, putting the email address in, to get your lead magnet, following up with them. And so the whole process will start working for you. And so Friday, we're gonna focus on launching your funnel. And that's the last step here in the 5 Day is on Friday, we're launch your funnel and get this whole thing working for you. So this is where we're going this week. This is the process you guys, okay. Again, we're going to build out your lead magnet, get your lead squeeze funnel figured out, write out your five day email, excuse me, your six day email sequence. We're going to launch to get traffic in. And if we can accomplish this by the end of this week, that's the goal. That's my game plan. And each of you guys will have a process. You'll have a system in place to continually generate leads inside your business. I have so many friends who, at one point in their business, they had to generate leads, right? A lot of you guys when you first start your business, you get to college and go, Hey, I'm gonna start my store or my business or whatever. You create it. And you launch it and you do all the advertising, all the efforts and stuff and leads start coming in and guess what happens? You start getting busy. Now, I got a service all these clients. I got to service things and you stop focusing on generating more leads. And what happens eventually? Eventually your business dries up Leads, customers, traffic coming into your business. This is the lifeblood of your business. If your business is struggling, especially during these crazy times are now, my guess is because you don't have any life. You have any blood coming into your business. You don't have new leads coming in consistently. This is the key, is the new leads coming in consistently. So my job, my goal with you guys is to create this process, get it set up. And now leads will continually be coming in. And I don't care in the backside of here. I don't care what it is you're selling. If you're selling, if you're in network marketing, this process will work for you. And at the end of this, you will get people to sign up for, to be a distributor underneath you. If you're selling physical products, I don't care. Follow this process. By the time it's done, people will buying more of your physical products. Okay, if you're a coach and author, speaker, like whatever it is, I don't care what business you're in. If you're a masseuse, if you're running a band, if you're doing like whatever. It does not matter what kind of business you're in. Every business needs leads. This is the way you get leads. And it works consistently in every business, every industry we've tried. And so I want you guys to take that out your, of like, oh, that sounds good, Russell. I've heard this before. This is more for my type of business, whatever. Take the skepticism. Take it, put it on the shelf, and just trust me. Tomorrow, we're going to go deep into building your lead magnet. If any of you guys are like, this won't work for me because my business is different. I'm going to show you guys how to break down what you do into the right kind of lead magnet that will attract anybody. It'll attract your dream customers to you. And so that's kind of the goal and game plan. So I'm excited. This is the game process what we're going to doing this week. Does that sound good? You guys all on board for that? Okay, so let me walk you guys through what to expect for the rest of the week. So again, what's going to be happening is every single day at the same time, I'm going to be going live from the stage, talking to you guys. So there it is, that's going to be happening every single day. And again, all the things, we're about 40 minutes right now. It's going to probably, probably 30 minutes mostly. It's going to be a 30 minutes session. I'm going to give you a strategy. Here's the strategy you got to understand. And then after that, I'm going to give you a thing called a one-pager. This is what the one-pager looks like. And about a minute from now, I'm going to give you guys the one pager for day number one. Your job with these one-pagers is not to sit around and like do nothing with it. It is to come here immediately and first off, watch the video at the top. The video here at the top, this is me at my house doing your assignment each day. Today's assignment's very simple as you will see. Tomorrow's assignment, I'm going to literally build out an entire lead magnet with you. So you don't have to think about like strategically how does this work? Like you just click play and watch the tactical video of Russell making it and then pause it, do it, press play, pause, and just copy me. Okay, I'm going to walk you through the process. There's no guesswork, there's no thinking, there's no messing things up. Just do it right here. You watch the videos and give you a tactics. And down here is going to show you what we talked about. It's going to give you a place where you can fill in your answers. Things you can brainstorm. Things you can think to. Examples, case studies. All the stuff you need to be successful. So again, every day I'm going live, giving you the strategy. And then as soon as the strategy is done, immediately afterwards, I'm going to give you the one pager. It's going to give you the tactics and your homework for today. I do not want you guys falling behind. So many times people come into my trainings, like, okay I'm gonna listen to all of the strategy first. And then I'm going to get started. If you do that, I promise you, you will fail. Arguably, some of the most successful people in our ClickFunnels community are Brandon and Kaitlin Poulin. Some of you guys know if you Google Lady Boss, you will find out more about them. And when they came into our world, they had been in a network marketing company. The company just gone under, they were broke. They were like, what are we going to do with our lives? And they went through our training. And it's crazy, I've watched them grow the business from where they were to now over millions of women, they've helped help them lose weight. And I said, what was the difference between you and like everybody else that I coach and I teach like, why did you guys have so much success and Brandon said something so interesting to me. He said, most people go through the course. They watch the entire course. They're like, okay. And they're getting ideas. They're brainstorming. Excuse me. They're doing the entire course. He says that, so they're always assuming that at the end they're going to start and then start doing the process. Because they, nobody does that. Because the deeper you get, the more overwhelmed, because there's more things and more things and more things. That if you haven't started earlier, you get in trouble. He said the thing that we did different than everyone else is we bought the same training everyone else bought, we click play. And then when you told me to do something, we paused it, and we went, and did the thing. He said, I don't care if it took a day, a week, a month, a year. We went and did the thing before he came back and push play on day number two. Okay, and that was the secret. Is if you guys want the same thing, I don't want you watching the live strategy sessions and say, okay I'm going to do tactics next week. No, this is something we're doing together. This is a workshop. This is a challenge. It's not something where you're just going to, like, I don't want to just talk about things that make you feel good. I want you to execute and get things done. And so again, you watch the live strategy here, immediately after, I'll give you the one-pager or you go watch the tactical video, go and do it. Go apply it and get it done, and then be ready for the next day. Every single day builds upon the last day. If you skip one of the days, the whole thing falls apart. Okay, so don't miss it. Watch the live training, jump on, watch the tactical, get the one-pager, and do the homework. Does that makes sense, everybody? Could you all commit to me you'll do that right now? Say, yes, Russell, I will do it. Okay, so going to happen now is down below here, they're going to drop a link to today's one-pager. Okay, you can see the link there. You can see it? Cool, so this is where you can download today's one-pager. You go right there, it's 5DayLeadChallenge.com/day1 When you go there, it's going to take you this page right here. And all you do is watch this video and it's going to walk you through everything you gotta do. And that's it. Again, today's homework assignment is super simple. It shouldn't take you more like 10 minutes max, probably less than that. It's going show you some case studies. It'll show you some examples. Show you how to get your one-pager account all set up so you can save all these one-pagers every single day. And that's about it for today. Okay, today's the easy day. Tomorrow, on the other hand, it's going to be a little more complicated. Tomorrow, we start having some fun. So again, this is the five day game plan again. Today was talking about unlimited leads. Help you see the vision. This is what we're creating. This is why we're creating. This is how all the pieces fit together. Tomorrow, 100% focus on the lead magnet. I'm going to walk you through the strategy. How do we figure out the right thing? That things going to be the sexiest, the most exciting, gets the most people when they're sitting at home scrolling through Instagram or Facebook to stop and think I need that thing. Click on the button, come over, and you can give you their email address. Now they're on your list, right? So that's going to create the lead magnets tomorrow. And again, this is not just a theoretical thing by the time tomorrow is done, if you follow the process, your lead magnet will be finished. Day number three, we're going to build a lead squeeze funnel. This weekend, I built out six funnels for you that are pre-done, that are amazing. I'm going to give you those six. I'm going to walk you through the exact process of how we take things, how we switch them out. And by the time it's done, you'll have a lead squeeze funnel that's working. That's ready. Day six, excuse me, day four. Day four, we're going to walk you through the six day follow up funnel. This is going to give you the six emails. We're going to give you software on that day. It's going to write emails for you. Excuse me, then day number five, Rachel Miller's coming and we're gonna help you guys launch the funnel. And that's where we're going this week. It's going to be so much fun. So that's kindof the game plan, you guys. And that's it for day number one here on the 5 Day Lead Challenge. See, wasn't that, that wasn't hard, right? Okay, you got a kind of overview of the strategy. You understand what's going. Now, all your job is do is go download the one-pager and go do the homework assignments. Very simple today. You should be done by the top of the hour. You guys can be completely done and then get prepared and ready because tomorrow is when all of the fun starts. And that's when we start building out your lead funnel. So again, you guys the link down below? 5DayLeadChallenge.com/day1. That's where you're going now. Open up a new browser window, wherever you are, go to that link. Save it, make sure you save that page because when you put your notes in there, it'll save the notes for you everything. Watch the tactical video, and that's kind of it, you guys. With that said, I appreciate you, guys. First off registering. 35,000 of you guys showed up to register for this, which is crazy. Frank here on stage was like, 7,000 or 8,000 people already on live, which is so cool. So thank you so much for spending time today. I'm excited to take you guys through this process over the next five days. Make sure you commit. Make sure you show up every single day. Make sure you do the work. If you do that, again, by the time this is done, you guys can have a machine that's generating leads for whatever business you are in. It works in every business, every industry. I promise you that. It will show you in even more detail tomorrow as I go through how to build your actual lead magnet out. It's going to be so much fun, you guys. And I appreciate you guys hanging out with me today. Thanks so much. If you have any questions or comments, put them in the comments down below. Either me or my team will try to get to them. And again, thanks, you guys. Appreciate you hanging out and we'll see you guys tomorrow. Same time, same place for day number two, your lead magnet. Thanks so much, guys. And we'll see you soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's a quick breakdown of the cool things I witnessed at a recent fundraiser for my boys' wrestling team and how these salesmanship and marketing strategies can be applied to your business: 1. Building Rapport Quickly:   - The auctioneers started by sharing personal stories and jokes to build rapport with the audience, making them more receptive to the sales process. 2. Training the Audience to Buy:   - The auctioneers used a low-risk offer ($20 for a chance to win $500) to teach the audience how to bid. This technique, which I learned from Bill Glazer, is effective because it makes the audience comfortable with the buying process before asking them for larger purchases. 3. Creating Social Proof:   - The auctioneers had assistants in the audience who made noise and interacted with bidders, creating an energetic atmosphere. This approach heightened the perception of activity and demand, similar to how table rushes work at live events. 4. Identifying and Engaging Key Bidders:   - The assistants identified the most interested bidders and focused on them, encouraging higher bids through personal engagement and social pressure. 5. Leveraging Cross-Industry Strategies:   - By observing successful techniques in other industries, such as network marketing's car incentives, we can adapt and apply these methods to our own businesses. This practice, as taught by Jay Abraham, allows for innovative strategies to enhance sales and marketing efforts. For more insights and updates, follow me on Instagram @russellbrunson, text me at 208-231-3797, or join my newsletter at marketingsecrets.com. You can also connect with me on Clubhouse at ClubHouseWithRussell.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The roundtable interview with Matt and Caleb Maddix and a small group of people who are trying to change the world. Enjoy part two of this special 4 part episode series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers Podcast. So I have got to ask you, what did you think about episode number one of the World Changers Roundtable? Hopefully, you loved it. There were so many things covered in that 42 minutes. Anyway, we are moving on to the next part of this interview. As you know, this is going to be broken down into four parts because they kept me there, handcuffed to a table, until 3:00 AM. I'm just joking. They didn't really. But, the question was so intriguing, we were having so much fun, we just kept going and going until finally I was like, "I have to fly out in three hours. I need to get back to my hotel." But now we're going to go dive into the second part. This next episode is probably another 30 to 40, 45 minutes or so as well. So these are some things we'll be covering in this one, which is really fun. We talk about, number one, why my business partner, Todd Dickerson, is so amazing, and hopefully give you ideas about if you're pursuing opportunities and trying to land your dream job or partnership or whatever. Number two, we talked about personality profiling, how we actually are hiring here at ClickFunnels. We talked about where my love for learning came from. We talked about transition for me, going from an athlete to a business person and a marketer. We talked about some of the lessons I learned from Lindsey Stirling, things I was not expecting to hear from her that totally changed everything for me. We talked about people who intrigue me, my interest in health and bio hacking. We talked about is there anything that happens inside of this business that gets me as excited as what I felt in wrestling. We talked about what thing is close, but nothing actually has ever hit it. We talked about the first Two Comma Club Awards. We talked about how to upgrade your identity as you grow. We talked about the fact that you have to cycle and fail and rebuild in your businesses. We talked about the launch of ClickFunnels and how it wasn't just the fact that I was a genius, because I wasn't. There are so many things. Talking about the grace of God and how it tied into the launch of ClickFunnels. We talked about some of my early products, like Zip Brander and Forum Fortunes. We talked about my Christmas Grinch sale, which was the very first big sale, big launch I ever did, to my little tiny list that made enough money to cover Christmas for my wife and I when we were first getting started. We talked about becoming worthy. We talked about list building, how it's better than buying ads, and a whole bunch of other things. It's amazing, this could be 40 courses all wrapped into one super podcast episode. So if you liked the last episode, I think you're going to love this one as well. And I've got two more after this, coming back, going deeper into this conversation with the Roundtable of World Changers. So, that said, we're going to cue the theme song. When we come back, we'll dive right into the second section here of the interview. Matt Maddix: Dave and Todd, I mean, just wow. Those dudes are like... But what about those guys? Russell: So here's Todd's story. So the real long story short, I bought some software, it was coding Ruby on Rails, didn't know that. Bought this company with the last... I didn't have the money. So I borrowed money, bought this company, coded on some platform we didn't know, and I was like, "Screw it," right? And I tried to hire people to fix it, nobody could fix this platform until finally I was leaving the office one day. I literally emailed the people saying, "Turn off the servers." We lost all of our money to this company. They shut it down. And I'm walking out of the office and I had this impression of like, "There could be someone on your email list who knows Ruby on Rails." I was like, "That's weird. I had a bunch of internet marketing nerds. There's no one that's like, 'Ruby on Rails...'" Anyway. It was starting with the impression from God, I stopped, turned back around, set the computer to open back up, sent an email to my list. "If you know Ruby on Rails, I'm looking for a partner. I bought a software company and it's not working. Please send me a message." Send. Matt: And that's all you said? Russell: Yeah. And lo and behold, three years earlier, Todd bought some random thing from me, happened to be on my email list. He built the website three or four years earlier that was making six figures a year on autopilot. Hadn't worked in four years. Just hanging out relaxing with his wife and his daughter. And an email comes in and it says, "If you know Ruby on Rails, I'm looking for a partner." He's like, "I know Ruby on Rails. I can be Russell's partner." Emails me back. And at first I see him and his beautiful wife and I'm like, "There's no way he's a programmer. There's no way." That was literally my thought. But he was the only person that responded back so I was like, "Okay, well, here's the login to the site. Fix it. I don't know what to do. I'm not a coder." I went to bed, woke up the next morning. He's like, "Cool, I fixed the site. Plus I found this, this, and this. And I changed this. And I moved these things,", and all of this stuff. He's like, "It's working now. Do you have anything else you want to do together?" I'm like, "Huh." And so I give him another project, another project. And for an entire year Todd and I worked together, and never once did he ever ask me for money, ever. Matt: Wow. Russell: Not a penny. And I remember he started finding Boise to work on a project together ... Matt: You're telling me he worked for you for an entire year? Russell: For free. More than a year. Caleb Maddix: Why was that? Russell: I don't know. I found out later. He'd gone to Robert Kiyosaki at this event and he said, "Find someone who's doing what you want to do and work for them for free." So he told me that years later. I didn't know that. Matt: Todd, if you're watching dude. I love you man. You're legit. Russell: And so he kept coming and he started coming to Boise and we started becoming friends. The smartest developer I've ever met. Literally the smartest person I've ever met. I'll go that far. Just genius. And he'd come out to Boise and we'd work on projects and ideas. We tried to launch a couple of things. None of them really worked. And we were just trying stuff. He was just always there, always serving, always doing stuff. And one day were in Boise and I was looking over his shoulder cause we're looking at stuff and I saw his email. And there's all these emails from some recruiting site or something. I was like, "What's that?" He's like, "Oh, it's people recruiting me for a Ruby job." And I was like, "Do you get a lot of those?" And he's like, "I get three or for a day." I'm like, "Really? Are they good offers?" He's like, "I don't know. Let's check it out." He opened it up and the first one was like $400,000 a year starting salary. I'm like, "What?" The next one is $350,000. The next was 5 ... Insane things. I'm like, "Why don't you do that?" He's like, "I don't want to work for them. I want to be your partner man." I'm like, "What?" And then I all of a sudden had this realization that I hadn't paid him in a year. We didn't have much money at the time, we're still at the backside of a business failure when we met. I'm like, "I can pay you maybe $50,000 a year. Can I pay you that?" He's like, "Whatever." So I told our little bookkeeper, "Pay Todd $50,000 a year." And they're like, "Okay." So he did that and next year we're paying $50,000 a year. We're doing stuff and we have more things. Started to get a little success here and there. Making more money. Back in Boise again. And I'm like, "Can I pay you some more?" And he's like, "Whatever." Matt: So he wasn't ever just asking? Russell: Never in his life has he asked me for money. Ever. So we bumped it up to $100,000 a year because that's what we got, the year before that, after a year or two working together. And then, it was crazy, the day Leadpages got the first round of funding for $5,000,000, the same day Todd was flying to Boise. And he gets the email. It's east coast so he's two hours ahead. He's awake and on the plane, he sees the email, forwards it to me, and then jumps in the plane. He's flying for four hours. I wake up. I see the email and I was like, "Leadpages? Got 5 ..." I was like, we built landing page software in the past. I was perplexed and angry. And then Todd lands. And Todd, he's a little guy, he comes into the office all angry. He's like, "Leadpages got 5 million!" He's like, "I can build Leadpages tonight. Do you want to build lead pages?" I'm like, "Yeah. Let's compete with Leadpages." He's like, "All right." Matt: No way. Dude. I love this. Russell: This is like angry Todd. I love angry Todd. I like all Todds, but angry Todd is the best Todd. Matt: Is it? Okay. Russell: He's just pissed because he's like, "I can build this tonight. Everything thing they got we can have done tonight." So we're getting all ready. What should we call it and everything. And then he's like, "Wait, we're building this. You want to add anything else to it?" And I was like, "Oh. Yeah. What if it did this? And what if it did this?" And we spent a week in front of a white board saying, "What if it did?", and we mapped out ClickFunnels. Matt: So you're talking about a week where you guys just locked in and you were just having fun. Just doodling and whatever. Russell: Yeah. He's like, "Oh, I can do that. We can do that." We're brainstorming all sorts of stuff so we map the whole thing out. Matt: Did you know at that moment you were onto something big? At that moment right there, when you guys were like ... Or was it just still like ... Russell: All lot of people have tried something like that. I tried before other people tried. No one had done it. So I was kind of skeptical but Todd's like, "I can do this. This is easy." I'm like, "Okay because I tried it ..." He's like, "No dude, I can do it. This is easy." So I was, excuse me, optimistically hopeful because he's a genius but I was also nervous. But anyways, we map it out and then we bought Clickpros.com. I wanted to call it ClickFusion because I own ClickFusion, but we'd had three failed businesses called ClickFusion. All of them failed and Todd was like, "No. It's bad karma. We can't." I'm like, "But the logo is so cool dude." Matt: I love it. You love the logo. Russell: And he's like, "No, we can't." He's like, "It's got a jinx on it or something. We can't do that. You have to come up with a different name." I was like, "But ClickFusion is the coolest name ever." So we're trying things. Click everything and then ClickFunnels. We're like, "Ah." That was the thing. We're so excited Matt: Who first said it? Do you remember? The words ClickFunnels. Caleb: It's almost like God saying, "Let there be light." Russell: I would assume it was me but I'm not positive. I'll have to ask Todd on that one. Caleb: Well, when you said it, was it instant? Like fire? Russell: It was insane, it was available. Matt: Oh, you know that feeling, right? Checking domains. You're like… chills. Russell: How has no one thought of this before? And so we got it and I remember I was driving him to the airport at the end of the week to take him back home. And we got to the airport. Boise airport, It's a small airport. So we pull up to the thing to get out and you can tell he's probably nervous waiting. And before we get out of the car he's like, "I really want to do this man. I'm excited." I'm like, "Me too. Me too." He's like, "I don't want to do this like your employee though. I want to do it as your partner." And in that moment, I was just like all the fear of ... I'd tried partners in the past. It hadn't worked. All this stuff and all the everything. And it was just this weird thing of just all the emotions were hitting me as he sat in the car, about to get out the car. I have 15, 20 seconds before he's going to to go. I was just thinking about him. I was like, he's never asked me for money. He's never done anything. He's served. He's given everything. I was just looking at him. I was like, "All right let's do it." He's like, "Cool." And he got out of the car and he's gone. Matt: Wait a minute. So at that moment? Is was that quick? Russell: That was it. Matt: It was a gut feeling that you just knew. That he was ... Russell: It was him. Yeah. And I was literally... I said this on stage at Funnel hacking live, outside of marrying my wife, it was the greatest decision I ever made. Matt: Yeah. I remember you saying that with tears. Russell: Yeah. Matt: Why though? I'm curious because it's not just ClickFunnels. Russell: He's amazing. If you look at our personality profiles, it's fascinating. We have the same personality profiles. The Myers-Briggs. Except for one letter's different. Where I'm a feeler he's a thinker. And it's been magical as a partnership because we both have so much respect for each other that we don't try to fight each other. And it's very much like if I wanted to do something, I'm like, "This is what I want to do. This what I'm feeling. What do you think?" And he'll come back and be like, "Well, I think this." And so I come up from feeling instead of thinking and it's really cool. So sometimes his thinking will trump my feeling. And I'm like, "You're actually right. Let's not do that." Or vice versa. Where he's like, "I'm thinking this." And I'm like, "I don't know why but I feel this." And he'll be like, "Okay." He respects that. We just have such mutual respect that we've never been in a fight. We've never argued. We've never had problems. It's been amazing. Matt: Wow. Russell: And he's similar to like we talk about with Dan. He went back home after us white boarding that, sat in his basement for five or six months and built ClickFunnels by himself. Caleb: Really just by himself? Russell: 100% by himself. Caleb: No other team. No other dev? Russell: It was just him. And the right before we launched, we brought in another partner, Dylan, who built the front-end editor and did a lot of the UI. And so then it was those two as we got closer and closer to the launch. And then for the next year it was just those two that did everything. And then after a year, we started bringing in other developers. But it was 100% Todd. Matt: Wow. Russell: He's amazing. In all aspects. You know you have friends you think they know everything about everything. That's like Todd except he actually knows everything about everything. You ask him anything and he's just like ... I don't know how he does it. And I'll always fact check him, like, "Oh my gosh. He's right again." He's brilliant. It's amazing. Matt: So for those of us who have partners or are maybe going into partnership, what's your best advice? And what do you feel like he does right that other partners don't do? Russell: I think the hardest thing with partners is typically we want to partner with someone who is just like us. We did a podcast most recently. Dean, Tony and I, right? We've done two partnerships. Both partnerships made it through the launch and they stopped. Made it through the launch and stopped. The podcast was like, "Why?" I love Dean. I love Tony. They're amazing. The problem is that me and Dean had the exact same skill set. Matt: Oh. Russell: And so the problem is that both of us are right. We both understand it right, but we do it differently. And so it's like You have two people, and so typically you want to partner with those people who are like you. You're like, "Oh, we think the same. We should be partners." But that's not necessarily the right thing because then you've got two alphas with the same skillset, and someone has to win and someone has to lose. And it's hard. Whereas me and Todd, we have different skill sets. There is never a winner or a loser. We can both win because different skill sets, both the same mission. It's really easy. So I think the biggest thing is you're trying to find the yin yang. You're not trying to find someone who thinks like you or acts like you. In fact, this is true in most hiring processes as well. I used to have people like, "Send me a video if you want this job." Right? So I get these videos, and the people that I wanted to hire were the people like me. I'm like, "This person's awesome. They think like me. They're a genius. They're amazing." You'll hire them, and within a week I'm like, "I hate this person." It's horrible. So we started shifting the way we do our hiring based on personality profiling instead. DISC profile drives most of my own personal hiring so I know that I'm a high D, high I, high S. No C at all. Right? And so the people I need to hire around me are high S, high C. The problem is the people I who I watched their videos and I'm pumped, they're high D, high I. So I'm like, "Yeah. These people are awesome. They're charismatic. I'm going to love them. They're drivers, they're awesome. Worst employees ever. Matt: Right. Russell: Right? So when people send us this profile, first I find the right profile and then from there I do interviews. Because if I interview ahead of time I get sold by the people who sell and then they're horrible employees. And so I make sure they're high S high C, because I know that if I talk to high S high C, I'm going to be kind of bummed out. Like, "Oh, I don't know if this is the kind of person that I'm going to jive with." But they're the best people to surround myself with because I'm such a high D high S. I'm a creator. I'm throwing things up in the air and I need people who are S and C, who are faithful finishers, who are going to take the things, capture them, and make sure that it's amazing. Matt: Do you feel like businesses and entrepreneurs are making a mistake by not having their employees and their team take these tests? Russell: 100%. I have a new company we're launching all about personality profiling because I'm such a big believer in it. Matt: Really? Tell me why. Top three reasons. Russell: It's in all things in life. If you're going to be a partner. If you're going to date someone. Understanding who they are is such a big part of it. Right? Because we think everyone sees the world the same way we see it and it is not true at all. The way you see it, the way we all see is so different and so if we don't understand that at a deep level, then I get upset by what you do and at what everyone's doing because it's like, "Don't you see what I see?" And the reality is no they don't. So if you start understanding people better ... In fact, the software can be called Understand About Me. It's a place you go and you take all the personality profiling and it gives you a page that can show somebody this is me. So in five seconds I can understand you perfectly they're like, "Oh, now I know how to work with you." Because I understand what you are, what your beliefs are, what your values, all the things I need to know about you, I can find it really quickly. Where normally you're going to go years with somebody before you understand them. I can look at a thing and get pretty dang close in a minute. Matt: Wow. Russell: Now I know hot interact with you and spend time with you and work with you. Things like that. Caleb: Question. Where does your love to learn come from? Because one of the things I noticed from being around you, it's always like yeah, so I had this moment where I geeked on this and I geeked out on this. It was health and suppliments, and marketing and personality types. There's all these different things you geek out on. Have you always been that way? Is it like you geek out on marketing, you saw the rewards from it, and you're like, "Wow, what if this goes into other areas?" Where does that come from? Russell: Yeah, I didn't always have my life. In fact, I had a fascinating conversation with Tom Bilyeu about this, because when I was growing up in high school I always thought I was a dumb kid. I thought I was an athlete, so I focused there. I thought I was an athlete, so I was a wrestler, that was my identity, that was where I focused at. I thought I was dumb. Because of that, straight C student high school and college, my cumulative GPA graduating from college was 2.3. Straight C's and one B maybe somewhere in there, right? Because I was a dumb kid. When I got done I ended my wrestling career, so I stopped being an athlete, and I was like, "Oh crap." I started to learn this business stuff and I don't like to read. I'm a dumb kid. What do I do? It was fascinating. Tom told me, because I had this epiphany, I'm not actually dumb. He's like, "Actually, the reality is you probably really were dumb. But then you changed, right?" So for me it was like I shifted. It was fascinating. Do you remember the Funnel Hacking Live where we had Lindsay Stirling perform? One of my favorite parts of that, she did a whole performance. If you guys don't know, Lindsay does violin dancing stuff, and afterwards I had a Q and A with her afterwards. I had this question I was so pumped to ask. I was waiting for her just to like, the question is, she was on America's Got Talent, and I think she took 7th place. When she got kicked off, Pierce Bronson or whatever said, "You've got no talent. You're no good." Whatever, right? So I was like, do you remember that time when he said that? What I thought she was going to say was, "Yeah, I proved him wrong. Yeah." I was like, "What did you feel after that?" She's like, "Yeah, I got home and I realized he was right. I wasn't very good. So I went back and I started practicing and I started working harder and eventually I became good enough." It was like, oh my gosh. I got chills when I was saying it again. Matt: Yeah. Russell: I remember when Tom said it to me, he was like, "You probably were dumb." I was like, "I was." Because I wasn't reading things. So with marketing that was the first thing for some reason that caught my attention, that got me excited, right? And then if you look at my DISC profile, ROI is my highest value. I have to see ROI in something or I don't want to do it. So when I saw an ROI on this reading, I was like, "Oh my gosh. I read a book, I got one little sentence, changed a color, made more money. Oh my gosh." That is where it started, 100%. I started learning that and I started getting obsessed with those things. As this business grew for me I started being more, I always joke that crazy people got attracted to me, right? The best health people, the best fitness people, the best in every market kind of came into our world somehow. So I started getting to meet all these people. When you're around someone who's the best in the world at the thing, and they start talking about the thing, you can't help but be like, "Oh my gosh, this is amazing." Right? You zone in on that. So whenever I meet someone that's amazing and I have a chance to talk to them like this I just geek out. Like when I met your dad the first time with you guys. That's when I bought your parenting course and everything. I was just like, I saw you and I saw him and I was like, "I want that." So I started going down that rabbit hole, right? I met Anthony DiClementi, I was like, "I love this guy. I have respect for him, I love him." Every time he talks about anything, he fascinates me, when he talks about something it fascinates me. I have to look down those things, right? When people fascinate me, the things that fascinate them start fascinating me and that's when I kind of go down those rabbit holes. This person is so intriguing and fascinating. What makes them that way? What are they doing. It's interesting. I'm not a good question asker. You guys are so good at question askers. I've never been good at asking questions, but I'm really good at watching what people do and then seeing it and trying to go down the rabbit hole. What are they doing, why are they doing it, that kind of thing. Caleb: He’s a true master in it. You can just tell. What are some things you want to take the time to geek out on? I'm sure you see something and you're like I want to get on that but it's not a priority, I've got to do this. What are some things, if I had a week or two? Russell: Just free time with nothing else involved? Caleb: What's the next thing you're going to geek out on? Russell: Oh. I would say every probably three years I get re-excited about SEO, for some reason. I start going down that path again, because I love it. There's times in my business when that was the focused. It's not now at all, but I went through a couple ... Brian Dean’s a real cool SEO guy, couple guys… I started dabbing my toe in again and I'm like, I just want to get back into it so bad. Right now SEO is actually our number 11 lead source as of today in ClickFunnels, which is amazing. So we handed SEO the first four or five years, now we're focused on it again. It's doing really well for us. I want to go deep there because I like that. Anyway, I haven't had a chance to do that. Any of the health stuff really, really fascinates me. Matt: Why? I'm curious. Why are you drawn to that so much? The health stuff. Russell: Because I've seen with myself ... My history is I got in wrestling, at the PAC 10 tournament was my last actual wrestling match. My wife was giving herself fertility shots in the stomach during PAC 10 so the next month se was pregnant. So I got done wrestling, got done competing, got done running, got done lifting. All my athletic career ended, and then my wife got pregnant. She's eating for three kids, and I'm pumped because I don't have to work out right now, she's hungry, I'm hungry, we're eating. We just kept eating and eating. So over the next seven to eight months my wife gained like 60 pounds, I gained like 60 pounds. We were doing it together so who cared, it was amazing. Then one day she has two babies and she loses like 45 pounds and I'm like, oh crap. I'm stuck here. Where did you go? This for me? Matt: Yeah. Russell: Thank you. Then at that time the business was starting and I was stressed out trying to figure it out and I didn't get healthy again. I just was in that state of being 65 pounds heavier for years. But I didn't know the difference, I didn't know that I felt differently, because I'd never been in a spot where I spent eight hours sitting behind a computer, so I didn't know what good felt like or bad felt like. I knew if I tried to wrestle I'd puke, so I was like I don't feel like I'm an athlete. I just felt normal, I thought. Eight years in I was like, I don't know, I looked at myself in the mirror and I was like, "Oh, what happened to you?" You know what I mean? I'm sure hopefully everybody's had a chance. I was like, huh. It was hard because in my head I knew how to work out, I knew how to train, I knew these things. Finally I was like, "I need to get a trainer." So I got a trainer for the first time. I'd never really done that before. Started going, and got me from I don't even know, 27, 28% body fat down to 12% in a matter of seven or eight months. I looked better, I felt better, but what's crazy is I could work twice as hard and twice as long. I wasn't tired. I was like, "I can keep going. My brain's on fire. This is amazing." Matt: Wow. Just from the ... Russell: I had no idea until I lost all the weight. All of a sudden it was just like, I can do so much more. I think, when I first met Anthony DiClementi the first time I was like, this is my problem right now. I am at work all day slaying dragons, doing all these things, I have this energy. I get home at night and my two little twin boys are there, and my little daughter, and I'm spent and I have no energy. How do I still be a present dad and how do I have these things? The next tier was the bio hacking stuff. How do you do these things? How do you increase energy? There's so many ways to do that, from light therapy to supplements to sleeping to sound to breath, all these crazy things that seem stupid. The first time Anthony's like, "We're going to do breath work." I'm like, "We're going to breathe? That's your bio hack? We're going to breathe together?" He's like, "Yeah, it's going to be amazing." I'm like super annoyed. What's the ROI on this, I've got to get back to work. So he sat me down in our gym. You've been in our wrestling room. He sat me down and he's like, "You have to sit because if you're standing you'll hit your head and you'll die." I'm like, what are you talking about? He sits me down and we do these breathing exercises where he's yelling at us and screaming. All this stuff is happening. If anyone's ever done deep breath work it's nuts. We're doing this thing where we're supposed to do this heavy, heavy breath work until he's like, what's going to happen is the world is going to ... Has anybody done jiu-jitsu here? Been tapped out before? Matt: Yeah. Russell: So you get choked out. What will happen, the carotid artery gets choked and the world starts shrinking like this. If you take pressure off it, it comes back to life. If you don't, it goes darker and darker until it disappears and you're gone, right? If you've never been choked out, that's what happens. It's a really fun experience. But you have the minute when you see it shrinking around you and then it's gone, right? He told me that's what's going to happen. You're going to breathe so much that the world around you is going to start shrinking. If you don't stop you're going to pass out. So we go all the way to where it starts shrinking, stops, and then when you hit that point you let me know and then you hold your breath for as long as you can. He's like, "How long can you hold your breath for?" I'm like, "Maybe a minute." He's like, "You'll do it for at least five." I was like, there's no way. So he says sit down, we're doing this breath thing, we're going like crazy and sure enough the walls start doing weird stuff. I feel like I'm on drugs. I'm sweating like crazy. We keep doing it. He's yelling at me. All of a sudden the world starts closing around me, I'm like, "What is happening?" And then he stops and is like, "Hold your breath." He starts the clock. I'm sitting here holding my breath forever, looking around. We had three or four of us guys all doing it at the same time. I'm freaking out. And then it starts getting quieter, things are slowing down, we're sitting there and then he's like let some of the pressure out but don't breathe in. Let pressure out, pressure out, pressure out, keep doing that, and it gets done and the stop clock is over five minutes. I'm just like, I just held my breath for five minutes. Matt: And you didn't even know it. Russell: Insane. And then the rest of the day we were on fire. It was just like, whoa. Right? We brought a cryo-sauna at our house and we go freeze in the cryo-sauna and the rest of the day you just feel ... That's the thing I love now, these little weird things. Light therapy, breathing, weird things that just seem stupid. You do it and you can go longer, you can think better, you can do stuff. All those things just get me so excited. Anthony's fun because he randomly will just ship me weird stuff in the mail. Just the weirdest things. It makes my wife so mad. It just shows up. There's a big old box. She's like, what's this from? I'm like, I'm hoping it's from Anthony, it's going to be amazing. Just weird things. Tons of stuff. I love that kind of stuff because the ROI on it is crazy. They're always these weird things. I have this headband someone sent me. You put this headband on, you put an app on and you start working and it just makes you not tired, makes you focused. These weird things. How does this work? I don't know. And they're like oh, it works because the waves over here sync your brain and change your brain waves and the creative state and all these things. I mean, I don't know how it works but I just wrote two chapters. Caleb: Do you do breath work every day? Russell: No, because it's so intense. If I had a coach who could walk me through it. I have a recording of Anthony doing it and I almost dread it because I know how hard it is. By the time you're done you're sweating. Caleb: I've got to get that recording. Russell: I'll get it to you. By the time you're sweating, you're like what just happened? I just breathed for five minutes. It's weird. Anyway, I would love to understand it on a deeper level but I don't understand a lot of the things now. Some of them I've gone deep on, but a lot of them I do without knowing why. I hate it because my wife will be like, "What's this do?" And I'm like, I don't know. Matt: Just love it. Russell: One of my buddies, Preston Eli, he wrote this blog post, he called it the Warriornaire Workout. In there he explains part of his morning workout. He's like, why do I do it? He's like, because Tony Robins does, and I obey all giants who fly helicopters and have stage presence. That quote goes to my head all the time. People ask me, why do you do that? I'm like, because I obey all giants who fly helicopters and have stage presence, that's it. I'm like, I don't know the reason why, Tony says so, therefore I will do it. I would like to understand it at a deeper level so I have a better response than I obey all giants with helicopters and stage presence. But that's a pretty good reason. Anyway. Matt: Real quick, does anybody else want to throw in a question for Russell? Anybody else here live with us? Caleb: Let me ask one more real fast. Because I want to. I want to ask this. We were just having sushi, I was asking you, what are some of the favorite periods of your life? One of them you said was wrestling, which I found funny because by far one of my favorite periods is baseball, which people wouldn't expect because obviously I've been on stage and all this other stuff and that should take the cake. But those moments when you're just on the field, you're in the zone, there's nothing better. Where, with what you get to do now, whether it's being live on a webinar or being on stage or whatever it is, where do you get the same feeling of wrestling? Do you know what I mean? You know, the feeling in your chest? Russell: Today while we were in line at the grocery store I talked to your dad about this. I said that the best feelings I ever had in my life were from wrestling. The feeling of winning a hard match that I wasn't supposed to win and getting your hand raised, I never felt something like that, that felt as good as that, ever. I've been searching in business to find that, and I've never found it. Speaker 3: Do you feel like sports is like business in any sense? Matt: Good question. Russell: For sure, yeah. There's a lot, for sure. What I was going to say is the closest I've ever gotten to feeling that is when you serve at an event and you see a table rush and you see not only people where they get the a-ha, but enough of an a-ha where it gets them to get up and to move. That's the closest I've ever felt to that. It's not as good, but it's the closest I've ever felt to that. Which is why I love doing the big things. I get a glimpse of that. Caleb: How close? Scale of one to 10. Wrestling's a 10. Where does that rank? Russell: If wrestling's a 10, I'd say it's about an eight. In fact it's interesting because when I first started in business I was racing for that, trying to find it, trying to find it, trying to find it. It took me years before I was like ... Matt: Is it disappointing? Russell: For sure, yeah. We launch today and make a million dollars and it's like, huh. That sucked. What else have we got. Give me something else. Matt: Exactly. Russell: The money goal is always what I thought was going to be the thing, and those always were just like, huh. In fact, literally one of the main reasons I did the Two Comma Club Awards, for me I need, maybe it's just from a decade of my life someone grabbing my hand and raising it. I was like, entrepreneurs need that. No one raises our hands. Two Comma Club Awards, for me, is me lifting their hands like you did it. I needed that, they need that. That's one of the main reasons I did that, because that's the equivalent of that. Anyway. Matt: How many millionaires have you created? Russell: This year we passed 1,000 people that won the two comma club award. We're over 120. Matt: How does it feel to say that? To say it? You know how sometimes it's like so many people that have passion or goals or huge dreams and visions, rarely do they really celebrate what's happening on the journey. Do you find yourself ever getting where your vision is so big and your passion is so deep that even saying things like there's 1,000 millionaires. Dude, that's huge. Man, 1,000 people that are millionaires because of you. Russell: I think the first time I really got that, probably the most impactful time, was the very first Funnel Hacking live that we gave away Two Comma Club Awards. It was the third Funnel Hacking live. It was a couple of months before that we had the idea of a Two Comma Club and an award, talking about that. I legitimately didn't know. I wonder if anyone in ClickFunnels has actually made a million dollars. I don't even know. So Dave went back and the database guys went through everything and I remember he came back and was like, there's 79 people right now that made a million dollars. I was just like, are you serious? Matt: Was it a boost of confidence? What did it do for you? Russell: It was one of those things, looking back on me doing these events where two people showed up and nobody showed up, hardly anybody, where I was so excited about this? I was like, how come nobody cares? To now it was like, this is actually, I've talked about this long enough people are believing it and now they're doing it. You start seeing it, and there's the fruits of it. In my mind I was like a million bucks, even then, ClickFunnel was new, I was like a million dollars is hard. Most of my friends I knew were like made somewhere near a million dollars. There were people who have been in this business for a long time. A million bucks is a big deal. That was most people's goal still. The fact that 79 people had done it, that was just weird to me. I think that was the biggest one, the realization that just like, oh my gosh. It's not just a theory and I think it works, it's working. It's working at a scale that was unfathomable to me at the time. 79 people. To go to 200 and then 500 and then 1,000 is crazy. Matt: What was your question, buddy? Speaker 4: You're talking about how at each level of success you hit, some of your mentors hit that ceiling, right? Because of the posturing, right? So ultimately I feel like when you get to a new level of success it requires you to upgrade your identity, your self image. What have you found is the number one routine, what's your process for upgrading the identity, upgrading your self image? Because I think that's so important because it can either hold you back and have you self sabotage and not take action and go after what you want, or it's going to be the thing that keeps you at that level and continues to propel you forward. What's kept you ... Russell: That's good. It's weaved through everything, right? The one that's the most obvious external, especially in our world, because you see marketers, most people when they first start selling whatever it is they're selling they're bragging about themselves. Here's my ad, here's my name. It's all about them, that's the first tier of it. And then the second tier, when they start having the realization, I feel like is when they stop talking about themselves and start talking about the people they've helped. Speaker 4: Mm. Russell: You see externally. You don't hear me talking about how much money I make. I'm not like, oh, check out what I got. I talk about all the other people. It's like, that's next year, is that. And then for me the third tier now, which has been really cool, is talking about Lady Boss, right? The success story isn't Kailin, it's Kailin's customers, right? So it's like that next tier. What you're talking about is like the external version of that. There's a lot of internal things that you've got to deal with, but you'll notice it shifting in people when you look at just their messaging and what they're saying. From the way they podcast, they video, they market, their ads and everything, it's the shift of it's not about me, it's about them. It's not even about them, that's the external version of it. Internally I think it's really, it's what we talked about, I can't remember why, but we brought up yesterday or today I had this really successful guy I met one time who the first time we met he was like tell me your story. So I was telling him the wrestle posturing story about how great I was. He was like, no. Tell me about the time you failed. So I was like, well, I'm in the middle of one right now. So I told him let me tell you. I told this whole thing. I remember afterwards I was so embarrassed. He's going to think I'm an idiot. You know, that fear? He was like, good, you cycled. I was like, what? He was like, I will not work with entrepreneurs who haven't cycled at least once. Because if they haven't then they still believe their own bio, right? I think that's the biggest thing, the internal version is that. The first time around, before you cycle, you think it's all you. I know for me it was. I remember doing this the first time, I'm like, I am a genius. I'm the smartest guy in the world. And then when it collapsed I was like, oh, there's a lot of things outside my control. This is not me. There is a team, there's God, there's all these other things that are making this possible. There's a scripture, I can't remember where it's at, it's the Bible, Book of Mormon, but it says you can either be humble or God will humble ... Ah, I'm misquoting it by far. But it's like God will humble people. You can be humble or he will humble you. So it's like, looking at that, I'm like round two I'm going to be a humble person because I don't want to be humbled again, right? Matt: I still feel it. Russell: This is not me. I understand, I look around now and it's 100% like there's no way I would be where I am right now if Dan Usher didn't make videos the way he does. There's no way I'd be here right now if Todd Dickerson could not code software the way he does. There's no way, all these things are so many people. Matt: You're so right. Russell: Then there's so many success stories that inside of it there's just so many people. And then there's the grace of God. I just look at the timeline of when ClickFunnels came into the market. I've now got funnels for a decade, nobody cared. Then all these things were happening, we started having the idea for ClickFunnels, started building it, we're creating it, and then literally we go to traffic and conversion, Todd's halfway done building ClickFunnels, and Ryan Deiss stands on stage in the biggest event at the time and he spends the entire four days talking about funnels. Talking about how funnels are the greatest thing. Everybody's like, what's a funnel? They're all taking notes. Me and Todd are like, does he know we're building? He's talking about funnels. He's talking about funnels like crazy. And then the next day everyone gets home from traffic and conversion and everybody that day, the next day 8,000 funnel consultants pop up. Everybody's a funnel consultant. Everyone is on Facebook talking about funnel consultants and teaching funnels and all this stuff. We're like, oh my gosh. Todd, get this software done, everybody's talking about funnels right now. So he's coding like crazy, all this stuff is coming around, all of a sudden everyone's like, millions of funnel consultants, everyone's doing it, and all of a sudden we're like, hey, we created this thing called ClickFunnels, here it is. All of a sudden all of the consultants and all the people and everyone came and we were the only platform. I look at that, as smart as I think I am, there is so much grace and timing. If I'd launched a year earlier, a year later, it would not have hit the way it did. 100% it was the timing of all these things that have to happen. If it wasn't for that ... I can act like I'm smart, I'm a genius, but man, there's so much divinity that came into all the things. There's no way it could happen without that. Anyway, just understanding those things. Matt: What did you learn when you were cycling? Russell: So many lessons. Russell, you are not that good looking. Or cool. Or anything. Matt: It's basically not about you, right? Yeah, I feel that. So what was hardest? What were the tough lessons? Caleb: How many times did you cycle? Russell: Two big ones for sure. Matt: Really? Do you mind sharing? Russell: Yeah, the first time was after I was trying to figure this thing out. I remember one of my buddies was like, you're making money online? I'm like, yeah. He's like, that's cool. I'm like, do you want a job? He's like, what? I'm like, you're the first person I know who's interested. I'll pay you to come hang out with me. He's like, all right. So I hired my friend. He's like, I have some friends too. I'm like, okay. So I start hiring all these people because I want someone to talk to. Anyway, it was really bad. I ended up having a whole bunch of employees nobody knew how to do anything. I didn't know how to train anybody. I was hiding in the room trying to make money to pay payroll while they're standing outside like, do you want us to do anything? I'm like, don't talk to me, I've got to make money to pay your payroll. They're like, we can help. I'm like, I don't have time to explain anything to you. It was horrible. I built it up to the point where it was just like, I was launching a new thing as fast as we could just to pay payroll. As an entrepreneur, you kill something you get to eat, right? It's like the greatest thing in the world. Employees, they want to get paid every two weeks whether they killed anything or not. I did not realize that until they were like we need money and I'm like, but we haven't made any money. They're like you have to pay me. I'm like, what? I'm so confused. Like, okay. Anyway, it had grown and we didn't have a model, sustainable. Speaker 3: You just launched stuff to see if it works? Russell: Yeah. When I was by myself it was like, I had an idea today, let's try it. You launch it, it makes some money, sweet. And then it was like, I made 20, 30 grand. It was my wife and I, so it was like, that lasts nine months. You know? Caleb: What did you sell? Obviously I know the potato gun backstory. You said I talked about funnels for like a decade before that. What were you selling during that decade leading up to ClickFunnels? I know it's an inordinate amount of stuff. Is there anything not even close to funnels, like something ... Russell: Yeah. The very first, pre-potato guns, my very first big idea was ... Back then what everyone was doing, you know who Yanik Silver is. Yanik would write a book and then he would sell the resale rights to the books. Someone else would buy it and they could sell it. I remember I got online, I saw these books, I bought a book from Yanik and I'm like, I can sell this. I bought a book from somebody else. I was buying all these eBooks I could sell. But then inside the books they would have links back to all their sites. I'd sell the book and I was like, I made 10 bucks selling the book. And then inside the book Yanik is selling his thousand dollar course and seminars and things. They make all this money. I'm like, I got 10 bucks. He made like $1,000 off of me selling his book. I remember being mad. I was like I wish there was a way I could brand this ebook so that before somebody opens it and sees his ad they'd see my ad. That was the first idea I ever had, ever. So my first product was called Zip Brander, it was this little thing that would take an ebook and it would brand it. You open it up and it popped up an ad. You see the ad and you click a button and it would take you inside the ebook. It was my first thing. We launched that and I sold 20 or 30 copies of it. But that was the first money I ever made, it was amazing. I had a customer list, I was like this is amazing. And then the way I was selling those, I was going to forums. This is pre-Facebook, so all you little kids, before Facebook, before MySpace, before Friendster, we used to go to these things called forums. They were these things where people would talk all day. So we'd go to these forums. One of the rules in the forums is you could comment all you wanted but you could have a signature file. At the end you could have like, Russel Brunson, check out my new software Zip Brander. I'd go to these forums and I would just spend eight hours a day answering questions and asking questions and everything. People see my ad on every little thing. My footer was on everything. That's how I was selling Zip Brander initially. I was in 50 forums posting like crazy but I couldn't keep up with it. I was like, man, if I could create a software that would manage this whole thing, that would be amazing. So my second product is called Forum Fortunes. It was this little software that would manage your posting on every single forum. You post and you could see if someone responded back on Forum 49 it would pop up and you're like, oh, you can go find it and go back and comment and keep the discussion. I made it for myself and then we started selling that. We sold more of those because I now had a little customer base here and went bigger. After that it was the next. It was always what's the next thing. That's kind of how it started back in the days, little tools and things like that. Speaker 3: How do you know when you're shooting all these bullets, how do you know when you shoot a cannonball? Matt: Good question. Russell: The thing about it initially, I had been married, I was making zero dollars a year as a wrestler, so for me to make $600 in a month, that was a cannonball. That was insane. I thought I was the coolest kid in the world. $600 was insane. So I did four or five little things. I remember it was Christmastime and I remember my wife wanted to buy a couch and it was a $2,000 couch. I was just like, oh, I can't afford that. I don't have a job. I'm getting sick to my stomach. I had this idea, what if I do a sell and just sell a whole bunch of crap that we had. I had a bunch of eBooks I bought rights to, a couple of things I had created, so we made this Grinch sale. I remember I wrote the copy, it was like, it was the Grinch Before Christmas or something. It had a picture of the Grinch and his heart growing three sizes, I don't know. I wrote this copy. My wife and I had been married a year, she really wants a couch, I can't afford a couch, so if you guys buy this, if I sell 32 of these things, I can buy her a couch and put it under the Christmas tree. It will be amazing. Caleb: You said that in the copy? Russell: In the copy, yeah. It was the reason why. I still have the page, I can show it to you. I know exactly where it's at, I can show it to you. So I had the whole page and then only an email list of like a couple hundred people at the time. I still had an affiliate program, so at the top it had an affiliate link. So I sent an email to my list and went to bed that night. Someone on my list was a guy named Carl Galletti, I haven't heard about Carl in a long time. He was a big famous copy writer at the time. Carl went and saw the thing, bought it, and started affiliating. So he joined the affiliate program, he was like this is awesome. He took that email, sent it to his entire list of this huge thing. So I go to bed. I wake up the next morning, we're at $10,000 in sales. Matt: How much before you went to bed? Russell: Oh, like $30, $40 or something. I was like, what just happened. Did I rob someone? I didn't know what happened. I looked at my email and there's all these people who were like, hey, I bought two of them, I hope you can get your wife that couch. Oh, I sent it to my friend. All these people. Because Carl promoted it, all these other people who follow Carl saw it. Carl is like it's converting like crazy. Tons of people are buying it. I'm freaking out. I'm going to wrestling practice trying to answer customer support. I'm late for practice, I ran into wrestling practice, I get back out I'm like, "Oh my gosh, I made like $600 in sales." I'm freaking out. Anyway, the whole thing goes through and over that, I think it was a seven day sale or something like that, we made $35,000. Which is more money than I'd seen in all my lifetime combined times 100, right? I paid probably 10 grand in affiliates. We made, I don't know, $25,000 that we got to keep. I was like, "Oh my gosh." I told Colette, and Colette's like, my wife. I love her. She doesn't understand the business part of things at all. I was like, "We made $25,000." She was like, "Is it illegal?" First thing. "Are you going to go to jail? Is it illegal?" I'm like, "No, I don't think so. I'm pretty sure." The first thing I did is I went and bought the couch for her, for Christmas. We got it back, I got a picture of her, sent it out to the list saying thank you so much, you got the Christmas gift, the couch. They all celebrated together, all the people. I was like oh my gosh, this is the greatest game of all time. This is so much fun. I was like, what's the next idea, what's the next thing. It was like that, these little things. After that one was done now I had way more customers, all these people that had bought my product knew who I was now so the next thing was easier so it incrementally kept growing and getting bigger. Somewhere along the line I launched the potato gun thing. Upsales of things. We didn't call them funnels back then. We called them sales flows or sales processes. Talk about your sales flow, what's your sales flow. Caleb: Sales flow. Russell: I remember Dylan Jones was our partner at ClickFunnels. Before Todd we tried to build something like ClickFunnels, we called it Click.com.com, which is a horrible name. But Dylan's, I still have all the UI images, and in there we had a whole section for sales flows and all these things. It's like, this was the first ClickFunnels. Because Dylan was on the UI eventually on ClickFunnels anyway, but we literally designed something like this five or six years earlier. Just crazy. Matt: Do you think that all those little failures and all the trying and that kind of energy is what brought you here today? Russell: For sure. It's the key. I wish I could grab everybody because everybody's like, okay, I'm waiting for my ClickFunnels, or I'm waiting for my thing. They're waiting and they're waiting and they're waiting. I was like, the reason why I got this thing was because I didn't wait. If someone were to give me ClickFunnels initially it would have been bankrupt in 15 minutes, right? You have to become worthy of the thing eventually. You don't become worthy by waiting, you become worthy by trying. And trying and trying and trying. Eventually, if you keep doing that, over time, then God's like, all right, he's going to do it. He's built 150 funnels, now I'll give him the idea. Matt: Wow, that's powerful. Speaker 3: How much more did you feel that all your other friends are in the same game? Matt: I hope you guys take there's more that's caught than Todd. That's some gold in what he just shared right there, what you were just sharing. But go ahead. What was the question? Speaker 3: I was just saying how much more would you fail if all your other friends were playing the same game? Russell: All my friends were like why are you launching more stuff? Why do you keep doing things? They do like one product launch a year. They got so annoyed. They were like, dude, stop doing stuff. I'm like, why would I stop doing this? This is so much fun. It was just confusing to me. Why don't you guys do more? Everyone, they make money they'd just be done. Caleb: Why would you keep doing more? Was it genuinely like one funnel away? Like this next funnel's the one. Were you just like you sold yourself on it, this is it, so you keep going? Or did you just really enjoy it? Russell: Well each one I thought was. Each one, every time I was so surprised, like this is amazing. That was the one. The next one's bigger. Oh my gosh, that was even better, who knew? And then I just kept going from there, you know what I mean? So I wasn't waiting for ClickFunnels or anything like that. I was just enjoying the journey every time. It was so exciting. Eventually it was like, oh crap, who knew that that was going to do what it did. Caleb: Was it all emails? Was there any ads or was there anything to scale the traffic? Russell: First 10 years was 100% emails, partnerships. There wasn't ads back then. I mean, there was Google ads, but the first initial Google slap happened about the time I was getting started. Prior to that a lot of guys I knew built their email list off of Google ads and then the slap happened. A lot of them had lists. I started getting to know those guys, going to events, meeting them, so that's how it started initially was tons of that. And then there was this big gap for years where paid ads weren't a thing. Some people did banner ads, but it wasn't consistent. It wasn't like it is nowadays. It was harder. You worked harder and all the stuff wasn't there. Mostly we focused on ... If you didn't have an email list, you weren't playing the game. It's like, who's got lists, how can you build lists, what can you do? Matt: You still think that's true to a degree? Russell: 100%. That's why the traffic seekers book was so important for me to write, I feel like, because most of the people in the game today have been blessed with Zuckerberg's simple Facebook ads that make the game easy. Matt: Wow. Russell: They've never focused on building lists. I was like, you guys, just so you know, Zuckerberg is going to screw us all. It's going to happen. Matt: Yeah. Caleb: It will happen. Russell: It's like, if you don't have a list you're all screwed. I've been through this for 18 years now, I've been through five or six cycles. I've seen people who made millions of dollars who now are not online. The people who have waded the storm the whole time are all the list builders. They're the ones who survived. Everyone else who's good at ads, they come and they go and they come and they go. Learn more about your ad choices. Visit megaphone.fm/adchoices

As I'm re-geeking out on Expert Secrets, let me show you something new that I found. On this episode Russell talks about re-writing the Expert Secrets book and how that lead him to doodle out the framework for a future based cause. Here are some of the awesome things he explains in this episode: How to build your own framework instead of teaching by just giving a mess of random information. And understanding what a future based cause is, with some examples from political elections. So listen here to find out how the updated version of the Expert Secrets book is going to be more clear and awesome than the old version before it actually comes out in May. Transcript - https://marketingsecrets.com/blog/265-the-framework-for-your-future-based-cause Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're struggling with difficult times, as most of us are; this is one tool I learned from Tony that's been helping me a ton. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody. This is Russell Brunson. Welcome back to The Marketing Secrets podcast. Today, I want to go a little Tony Robbins on you if you're okay with that. We've been dealing with some hard things and something I learned from Tony about, man, eight or nine years ago has helped me and I want to share with you guys as well. All right. So I'm not going to go to specifics, but I think everybody, especially in the last year, has gone through hard things, challenges, things that are frustrating. Things don't make sense. Things make you angry, things that make you sad. And it's hard. Anyway, I think for the most part, most of the stuff I talk about is the fun stuff and the exciting things. And I think that maybe the positives and the negatives of social media and all the things we do is that usually we share a highlight reel, which hopefully inspires people and things like that. But there's also the other side we don't talk about as often, but it's there. And we've had a lot of, I think like everybody, a lot of ups and downs, especially over the last 12 months or so, but we recently had one that's been the toughest by far. Again, I'm not going to talk about the details at all, but as my family, I've been kind of navigating this and going through it. The one thing that keeps coming back to me is it's interesting. It's this thing that I learned from Tony Robbins very first time I went to UPW. So I didn't know how long ago it was. It was over 10, maybe 12, probably 12 years ago. Dang. Anyway, so that the time I was at UPW was actually, it was right after Jim Rowan had just passed away, which was interesting. And Jim Rowan was Tony Robbins' first mentor and he passed away and the event was like three days later. And so we're at this event and of course, Tony starts talking about his mentor who just passed away. And he talks about how obviously how sad it was for them. And then he started talking about this concept and he expounded on it at other events I went to. He talked about the meaning that we attach to things. And it was interesting because so many of us experienced the same things, right. But the meaning that we attach to things is how we end up feeling and how we cope with things. Right? And so, for example, he said, when Jim Rowan first passed away, his first year, the first initial news and your mind automatically attaches a meaning to it, right? Here's the news, boom, here's the meaning and the whatever meaning is attached to it, that's how you feel about situations. He said, by default, the meaning he got was like, "Oh my gosh, my mentor died. This is so sad. Like I wish I could have talked to him. I wish..." And all these things. Right. And this was meaning is that this thing is so sad and so hard. And it's because of it, it was hard. He's like, for the first couple of days, I struggled, I was really struggling, but he's like, as I stopped and I was able to sit back, I started noticing like, what was the meaning that I put to this? Like the, his death and like the meeting was man, I wasn't ready for him to go. You know, it was too early. all these things like, that was the meeting that my, that my brain by default attaches. And because I was able to step away and become conscious of meaning that attached. I was able to think about well, what meaning would I like to attach to this event? I can change the meaning. And so he sat back and he said, "I'm going to change the meaning." And instead of saying, "This is such a horrible thing. I'm like going to change the meaning. It means like, man, I'm so grateful for the time I had with him. I'm so grateful things I learned from him, such an amazing man." And he lived such a great life, like how amazing it was. And so he shifted the meeting. "When I shifted the meaning, like the feeling was different. And I went from being sad to being like, man, this is such a, I was so grateful for this person." And again this is just a tiny little shift, but so powerful. And as I've been experiencing dealing with things over the last little while, I've been trying to be more conscious of what things in my brain... What's the meaning that my brain attaches by default when an experience happens. And typically when it's a sad or a tragic or a hard experience, your brain defaults to like the worst thing, right. Boom, with slapping that label on, slapping that meaning. And if you can learn ow, to step back from the initial, what your brain quickly labels something on, you can shift things, right? Like for example, someone walks up to you and they slap you in the face. Like the meeting is going to attach like this person just slapped me. I'm going to slap them back and boom. And all of a sudden, like the scuffle happens, right. But if this is a slap in the face, you stop, you like, what's the meaning? Why did they do that? What's the purpose of being like, "Oh my gosh, the person slapped me because they thought that... Whatever." And it's like, you come back. No, no, wait, let me explain and you can diffuse the situation. You can change it by shifting the meaning that you're attaching to it. And something that Tony talked about later, it was a date with destiny, he talked about becoming a master meaning maker. So what's the meaning you're going to attach, like making the meaning. And so you start dissociating yourself from like the thing that your brain immediately attaches and saying, "Okay, experience happens. It's stopping." What's the meaning that you choose to apply to this situation, this event that just happened. Right? And now you apply different meaning. And it's like, "Oh." And I know for me, like man, especially social media and all social media triggers all of us, right. Where you see something, you see somebody post something and all the triggers start happening and you start firing your brain. You want to like, duh, unleash your wrath upon them in the comments. And what I've been trying to do really quickly is stop and looking and saying, "Okay, I'm going to assume that this person has really good intentions when they're posting. I may not agree with it but I do agree that most people do things out of good intentions, even if I feel they're misguided or whatever, but they have good intentions." Right? I believe politically, people on the left and the right and in the middle and all sorts of all that they say, everyone's acting out of good intentions. They're all doing what they think is right. Even though I think some people are completely wrong, it doesn't matter. They think I'm completely wrong. Right. And so it's like when they post something, I have the meaning of like, "Oh, they're evil, they're bad." Like that's the initial default that has come back saying, "Wait, wait." Instead, what if I attach the meaning that person has the good intentions. And I may not agree with them, but they're doing the best based on what they think is right. Right. And then we see, it's like how people parent, how people vote, how people, all these things. And it's tough because we want to fight. We want to be right. What I've been trying to do a step back and not default comment, not default fight back, but instead come back, say, okay, the meaning attached to that person's comment, it's not that they're dumb or they're wrong or they're whatever. It's just like, that person thinks that they're doing what's best for them. They have good intentions. I love them for the fact that they're doing their best based on the knowledge they have. And it's hard. I'm going to tell you, it's hard. I'm sure all you guys struggle with that. But for me, it's what I'm trying to do for a lot of reasons. One is it's keeping my sanity on somethings. Number two, it's helping me to be happier through these hard times. Right. Something tragic and horrible happens, it's okay, there's different meanings we can attach to this. It's not fair. It's why did it have to happen? Why did we... All these things or can make man what's the blessing, what's the shift? What's the thing we can change. And so I know it's not an easy thing. This is not something that's going to be like, Oh cool. I'll just start applying different meetings by default. But I do promise you that in most situations, our brains will slap the worst possible meaning on every situation. And if we can look at that and stop and pause and become conscious of it and step back and say, "Okay, I'm going to choose a different meaning. This is the meaning I'm going to attach instead." Is that this person confused, they slapped me because they didn't know who I was. They thought I was the wrong person, or they didn't understand the situation. Let me step back instead of punching them back and escalating this thing into a blood bath, which is actually fun. I'm all for fighting, but... I'm just kidding. Instead is come back and say, "Well, okay, they attached the wrong me. That's why they did this thing. Let me try to help them understand." I didn't, and coming back, we have an argument, I wasn't trying to be rude. This is the meaning that I attach to this and this is the reason, and this is why. Anyway, I hope that helps. I'll share this with my mom this last week. So obviously there's this whole, in the COVID situation, there's all these things, the vaccines. And my mom and I have very differing opinions on the vaccine and what you should do and what you should not do. And I'm not going to get political or talk like ... It's up to everybody individually, do your own research and figure out what's right for you. Right. But my mom and I definitely have different opinions on it. And she's very strong at one side, I'm very strong in the other side. And so we had this conversation and, in a spot where I wanted to get defensive and I wanted to try to point out my point of view and, try to prove through all my facts and all the logic and reasoning I have. I'm sure she wanted to do the same thing. When she told me and I was able to understand, she's doing this based on what she thinks is best for her and her best intentions. And I have to let her. I have to respect that. That's her decisions. It's not my decisions. And if I want her to love and respect my decisions, I need to respect hers. And so it was able to turn something that had probably a conversation that would have turned heated, frustrated, and probably burned some bridges for awhile into something where it's like, "Look, I love you and respect you, and I'm going to let you do what you feel is best. I'm going to do what I feel is best. And we can still love each other, respect each other." And the meaning is not like, "Oh, this person's dumb or they're wrong." Or they're whatever you want it by default want to attach to the situation, which makes me want to come fight and, and argue and all sorts of stuff. It shifted back to like, no, instead of that, the meaning is going to attach that this is what they feel is best for them. And I love them and I want them... And maybe I'm wrong. I don't know. Maybe I'm not wrong. I don't think I'm wrong, but it's their opinion. It's what they think is best for them. And so I'm going to love them and respect them for that and support them and just pray for them. And that's kind of it. So, anyway, I know this is a little different podcast episode, but I just wanted to give you guys that tool because something that's been helping me a lot, especially the last week or so. And yeah, it's just so as we're navigating these difficult times, any tools we can use help and learning about meaning and how to create your own, becoming a master of creating your own meanings, I learned from Tony a decade ago now, something that I'm using more and more, and it's been super helpful for me. So I hope that helps. Remember that your brain is going to slap a meaning on it. By default, it's going to be the worst possible one that's going to cause you to want to fight or flight or whatever that thing is. It's like your job to consciously stop and pick the meaning, pick the meaning that serves you the most, not the one that's going to cause the most turmoil in your life. And when you shift the meaning, it's just shifts the energy, it shifts the focus, and it can change your destiny. So hope it helps you guys. I appreciate you all. Thanks for listening. If you haven't studied everything Tony's ever put out, please do it. It'll make you better. It'll make you happier. It'll make life so much more full. I promise you, it has been for me. I'm grateful for him and his teachings. And that said appreciate you guys and good luck learning how to attach your own meanings to things. Thanks again. We'll talk soon. Hey, this is Russell again and earlier today I recorded the podcast about meaning and I just been thinking a lot about that over the last little bit. And just wanted to jump back in real quick and just add a couple more thoughts just for those who may not, maybe it didn't connect with yet because I wasn't very good at giving examples. I'm thinking more about, like some examples. I think about meaning in my life that I attach. For example, when my kids do something on my attach, like, "Oh, like I'm a bad dad because of that." Or my kids are lazy or all these different things we may attach, and a lot of times we beat ourselves up or beat other people up because we're attaching these meanings to different experiences and things that are happening. When instead of saying again, "Oh, I'm a bad dad." It's like, Oh, my kids are just, they have a lot of energy or I need to, how do I better explain this to them so they understand that importance of it or whatever that thing might be. Right. It's just shifting that, that meaning away from a lot of times the blame on us or blame on other people or opinions or judgments on other people to have more love and respect and understanding that everybody's kind of trying their best. And so I just want to kind of add that in there. I was thinking also I shared the conversation a little bit with my mom and I. And it's interesting because on her side, she's sharing me her thoughts and she's so emotional because she's scared for me because of my decisions. And I'm very scared for her because of her decisions. And so we have the same underlining fear for each other. Yet, we have the opposite beliefs on the topic. And so it's tough. And it's hard when both people are trying to do the right thing. Right. And so coming back and when the meaning becomes like hey this person really loves me and they really care, and this is their choices and that's what they feel is right. And I have to respect them. And I love them for that. I'm just like, I'm hoping that they will do the same thing for me. It's just shifting those meanings. So anyway, I just want to kind of add that in there for anybody who's trying to make it more real for themselves and think about it. Think about the times in your life, when you feel guilty, I'm a bad mom, I'm a bad dad. I'm a bad boss. I'm a bad employee. I'm a bad worker. I'm, all the guilt that we take on ourselves because we all do it and shifting that meaning, it's something different. So anyway, there's my addendum to the end of the podcast. I hope that helps shed a little bit more light. Anyway. Thanks for listening. Appreciate you all and we'll talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

During your troubles you've got two options, run away or lean in. On this episode Russell talks about something his friend and former employee Steven Larsen said to him in passing, but had a big impact on him. Here are some of the awesome things to look forward to in this episode. What Steven meant when he told his sister to lean in, instead of giving up. What would be different in Russell's life if he hadn't chosen to lean in at different times. Why you should always lean in when times get hard instead of walking away. So listen here to find out what would be different in Russell's life if he had walked away instead of leaning in. Transcript - https://marketingsecrets.com/blog/lean-in Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts? Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business. Key Highlights: Why “free opt-in → high-ticket call” worked for a season (but won’t anymore) The real reason 90% of online businesses flame out in 18 months or less What Dan Kennedy taught me about the evolution of advertising costs - and why it changes everything Why value ladders still matter more than ever (despite what modern marketers claim) How to keep your audience buying from you week after week with strategic offers What Napoleon Hill was teaching about customer acquisition back in 1917 (and why it still applies) The metrics behind our $100 front-end offer and how it ascends 5.5% of buyers into high-ticket coaching The actual difference between marketers who last 25 years… and those who peak for 25 months This is the kind of episode you’ll want to re-listen to - especially if you’re in that weird zone where people are clicking, leads are coming in, but nothing is converting. The problem isn’t your funnel. The problem is your value ladder is broken… or missing entirely. Let’s fix that. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com https://clickfunnelsdropshipping.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Holy cow, I can't believe it's been 500 episodes! On today's episode we talk about where we came from, what we're doing here, and where we're going. I can't wait to take you on the ride with me. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Wow, 500 episodes is a huge milestone! It's fascinating to hear about your journey from the ups and downs to your current focus on personal development and building your library. Collecting those rare books sounds like an incredible adventure, and it's inspiring to see how passionate you are about sharing knowledge and helping others grow. It's also exciting to hear about your plans for NFTs and other projects associated with your library. Your dedication to serving your audience is truly admirable. Here's to the next 500 episodes and beyond! Learn more about your ad choices. Visit megaphone.fm/adchoices

The secret trick I use to help my kids handle an entire day at school. On today's episode Russell talks about listening to music on the way to school to get his kids excited about the day. Here are some of the amazing things in this episode: Find out why listening to music on the way to school helps get Russell's kids excited about school, so they won't be miserable like he was when he was a kid. And why listening to a specific kind of music is the best and fastest way to get into the state you need to be in. So listen here to find out what music Russell listens to with his kids to get their energy levels high enough to make it through an entire school day. Transcript - https://marketingsecrets.com/blog/how-to-use-music-to-instantly-change-your-state Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to part 2 of 4 of my keynote presentation from FHL. During this part of the presentation, I start diving deeper into how to create your irresistible offers. On today's episode you will hear part 2 of 4 of Russell's first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Hear Russell give ideas for a written offer, an audio offer, and a video offer, that are all super easy. Find out why it's so important to not be a commodity and how you can avoid it. And see why Russell always has several things he can use to bulk up his offers. So listen here to hear the second part of Russell's keynote presentation at this year's Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/192-my-funnel-hacking-live-keynote-presentation-part-2-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Last night I taught the youth of our church how to set goals. I want to show you the insights of what I taught them. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today I want to talk to you guys about a really cool experience I had yesterday, that hopefully will help you with setting your goals, creating some routines, and ultimately getting the thing that you desire most in this life. All right. I hope you guys are doing awesome today. Thanks again for listening. I always appreciate the fact that you guys are here and you're paying attention, because you know what? I could be talking to myself right now, and I'm grateful for my audience at all times. But I want to tell you guys a really cool story. So in my church, I’m assuming most churches are like this, but we have a youth program, right? For the young men and the young women, and we're always trying to figure out, what are cool ways to help them and to serve them? And I was lucky, I got asked a couple months ago from one of the leaders of our church who asked if I'd be willing to come and speak to the youth about goal setting. And they're like, "You do seminars and stuff, right? Can you come teach on goal setting?" I was like, "I do, do seminars, I've never really taught on goal setting, but I definitely am a big believer in that and I would love to come and speak." And so, last night I had a chance to actually do it and it was such a cool experience. There about 100 kids there, including my three teenagers, which was awesome. And then I got to do this thing. And obviously it ended being about a two hour session. We helped them to pick goals in four different areas of their life. We helped them pick goals. A physical goal, an intellectual goal, a social goal, and a spiritual goal. And so, that was the thing. So I talked initially about goals and I tried to get them excited. I had one person who goes to church with us who basically said, "Goal setting's boring. Kids aren't going to want to hear about this." And I was like, "Are you kidding me? Goal setting is the greatest thing in the world. You can pick anything, and then you can go set a goal and then if you have the right process and the right path, you can achieve it." And I was thinking when I was in high school, I wanted to be State champ and I actually was a really bad wrestler, but I was like, "I want this goal." And so, I had the goal and I created a process. And by my junior year I became the State champ. My senior year, I took second place in the nation. I went into wrestling in college, all these things, right? When I started my business, I was like, "I want to make a million dollars." And I didn't know anything about business but I was like, "All right, I have a goal. Now that I have a goal let we reverse engineer. How do I actually have success with this goal?" And then I went and I executed on it and I had success with it, right? Same thing when I decided I'm going to be an author. Like, "But Russell, you suck at writing." Like, "Oh crap, that's true." "And you've never written a book." "Oh yeah, that's true too." But I wanted to write a book, so I set a goal, I'm going to write a book. And then I went and I figured it out and I created a process and I wrote a book. And then I was like, "I want to be a New York Times best-selling author." They're like, "But you don't know how to do that." I'm like, "I know, but I have a goal. So let me figure it out." And now this last year I hit that. So when we started the event business I was like, "I want to be the biggest event in our industry." "But you don't know how to run an event." "I know, but this is the goal I have." So anything you want, if you know the right way to set a goal and how to do it, you can achieve it. And so, that's what we talked about last night with them and it was really, really fun. And obviously, it's tough because they're youth and I got an hour and a half, I could literally do a three day event on this and it would be fascinating and fun, well it'd be fascinating for me. So I was trying to figure out how do I do this in a way that would get them excited and motivated? I'm not going to make these kids fall asleep and not embarrass my kids in front of their friends, so that was the criteria. And it's funny because, man, I prepared a lot for it. I was even more nervous for this event than I am normally a marketing event. And I think it's because of first off, kids and second off, my kids were there and I didn't want to embarrass them, so I was nervous, but I think it turned out really good. So I obviously don't have two hours to go through everything with you, but I wanted to share a couple of things that we did because I think it'll be helpful for you guys as you're setting your goals. Because I strongly believe that if you have a goal and you are excited by it enough, you can figure it out, okay? So like I said, what we did initially is we broke things into four different categories. A physical goal, intellectual, social, and a spiritual goal. And so, the first thing I asked them was "What is the goal you actually want?" So let's say we started with the physical goal. So I was like: "Okay, what's the goal you want?" And so, I was talking about my physical goal. I want to look like the dude who plays Captain America. That guy looks awesome, right? There's my goal, so that's the first thing. Then I was like it has to be something that is trackable, right? So saying, "I want to look awesome," is hard, but saying, "I want to gain 20 pounds. I want to lose 20 pounds." Something that you can actually say, there's the finish line where you can see it and you can check it off. When I was in high school I was like, "I want to be a State champ." There's the finish line. I need to see the finish line or else a goal is just like, "Oh, I want to be healthier." What does that even mean? Eat celery once a month? Technically you're healthier. That's not a goal, right? A goal is something very, very trackable where it's like, "There's an end date that if I do this thing, I cross the finish line and I get my hand raised. I did the thing, I got the goal," so that's the first thing is making a tangible goal of what you want. Number two is looking at well why do you want to actually achieve that goal? Okay. You've heard a lot of people, there's books and courses talking about your why, you got to have a why, why you're doing it, right? And while I think most of those courses are cheesy, personally, that's just me. But it is true though. If I was like, "I want to be State champ." "Why?" "I don't know." Then I'm not probably going to get it. If I was like, "I want to be State champ because I saw another person win State title. I saw their hand get raised. I saw that feeling. I saw the look in their eyes and I desire that, I want that. I want to experience that. I want to feel what it feels like to get my hand raised. I don't know what it is, but I can see it. I can visualize it, I can taste it and I want that." So the second question is, why do you want that goal? Okay. So what's the goal that's trackable and then why do you want it? And the more intense your why is the more likely you are to get it. In fact, right now, at the time of recording this, we're in the middle of Two Comma Club live and one of my friends, who’s one of the wrestling coaches with me, has been going through it, and he messaged me during the lunch break and he said, "Man, I just watched the commercial you guys had with Two Comma Club board and people opening their boxes." And he's like, "I started crying." And he starts talking to me, he gets emotional again. And then he messaged me two hours later, he's like, "I'm so sorry, I got emotional, I didn't mean to do that." I'm like, "No, dude, that's the key." He's been around me for three years now, four years now and he's been going through the stuff and he wanted it. He had a goal like, "Oh yeah, I want to hit Two Comma Club, it sounds good." But his why wasn't big enough, right? After he felt that and he saw that, right? To the point where he was emotional. Now his why just got amplified. The desire increased. You've got to have that desire or else it's just like, "Oh yeah, I want to get six pack abs." But unless you have the why that increases the desire, then what's the point of it? You're not going to go after it, you're not going to do what you need to do to actually accomplish the goal. So the second question is why do you need to achieve that? And then because we're in a church setting I also had this followup question there that said, "How would that help you become more like Jesus Christ?" Which for, I think anyone, whether you're Christian or not, that's a good question. He's the great example, he's the best example that's ever lived on this planet. It's like, "How would accomplishing the goal help me grow closer to him?" So that's a sub question. All right, so number one, what is your goal? Number two is why you want to achieve the goal. The number three is who's going to be your guide? Who's already achieved that goal, right? If I want to get six pack abs, I want to look like Chris Evans from Captain America, that dude's already done it before. So I'm not going to just be like, "Okay, well I'm going to go try to figure it out." I'm going to be like, "Who's the dude or the lady who's already achieved this goal, that already has a roadmap, that already has a blueprint, that already has a framework, that already has the thing that I can do? And I'm going to find that person and I'm going to model them," right? If they've written a book, I'm going to read the book. If they made a YouTube video I'm going to watch the YouTube video, if I can talk to them on the phone, I'm going to talk to them on the phone. Who is the person that can be my guide? I don't want to go and just wander aimlessly into the night, right? That happens all the time. People set goals like, "I'm going to go and make a million bucks." And they jump online and they start goofing around, they'll do anything. It's like, "Man, if you honestly have a goal to hit Two Comma Club, you should join our Two Comma Coaching Program, because literally we have a framework. This works for over 1,000 people." You'd be insane not too but people are like, "Oh, I'm just going to figure out my own." Why would you do that? Do you hate success so bad you're going to just wander around and hope to figure out the way. It's like, you're out in the forest and there's a dude who's like, "I got a map that could to take you guys out." You're like, "I'll figure it out, I'm good." Why don't you just take the map? Are you insane? Just grab the map. It's right here. Okay, so the third step is who's got the map? Get the map, figure out whose got the process, who's your guide, who's already done this in the past and follow a framework. Don't just make the thing up on your own. Don't just guess, okay? So who's your guide? And then the third step is how are you going to do it? I want to win the State title, I want to get six pack abs, I want to hit Two Comma Club, I want to, whatever your thing is, right? This measurable goal, okay? Then there's always sub goals that lead underneath it. And these sub goals are more routine based. So for example, let's say it was wrestling, I want to be State champion in wrestling, okay? What were my sub things I had to do to accomplish that? Well, it means I have to lift weights. I got to get started on this, so I got to lift weights every single day. What's another thing? Okay, my cardio has got to be in shape, I got to run, so I'm going to do cardio. Number three, I got to wrestle a lot. Number four, I get my nutrition right, so I have my health. I list out here's all the sub things I need to do to accomplish that major goal, okay? So here's the sub things. If it was Two Comma Club, if I wanted to do Two Comma Club, what would I do? Okay, well, every single day I got to be publishing something. So I got to publish something. Russel's says publish daily, I got to publish something. Number two, I got to be creating offers. What's the offer I'm going to create? What are the offers… I’ve  got to be creating offers. Number three, I need to be driving traffic, I need to be getting on people's podcasts, I need to be getting interviewed, I need to be doing stuff, right? So I figure out what are the steps? What are the sub things you need to actually be successful? So list those out. Okay. Then I had everybody go down and say, "Okay, what's the date that you're going to accomplish this by?" You need to have a tangible date?" Like, "Oh yeah, I'm going to win the State title." "When?" "I don't know, someday." "I'm going to get Two Comma Club." "When?" "I don't know, someday." You need to make a date, so you got something you're marching towards. I need to hit Two Comma Club before Funnel Hacking Live, right? Funnel Hacking Live 2022, whatever that is. You pick a tangible date. This is the date that I will hit that thing. Set the date, and then after that I was like, "How are you to celebrate after you achieve it?" Okay? Because there's always like the stick in the carrot, right? The stick is the thing that's going to kick your butt and move you forward. That's the goals, that's the routines, that's all the stuff that’s going to be pushing you forward. But then the carrot at the end is the thing that's driving and saying, "Oh, I want that." For me, I wanted to win a State title because I wanted to get my hand raised, that feeling, I wanted that, right? A lot of you guys want the Two Comma Club, you want to get the award on stage, right? Six pack abs, I want to take my shirt off and have my wife be like, "Dang, I want to wash my clothes on your abs," right? Whatever that thing is for you. But how are you going to celebrate? Okay, so I attach the date to the goal and how I'm going to celebrate. All right, and after that was done, then I handed out everybody this weekly schedule and I printed them out on a paper. Basically it was Monday through Sunday and it has all the columns. We build stuff in Excel sheets, so there's a Monday column, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. And then down the side or the times. So 5:30 AM, 6, 6:30, 7, 7:30. So there's all of these sales down the side, Excel style, right? All the way down until 11:30 PM. So we hand this thing out. So it was a big, huge grid of every hour of the week. I said, "Okay, for you to actually be successful, how can people set New Year's resolutions, New Year's goals and they come in on January 2nd and there's 8,000 people in the gym and you come in February 2nd and there's no one in the gym," right? Because no one sticks to their goals. And the reason why is because they had these lofty goals like, "Oh, I'm going to get in shape," but they're not tangible. They're not tracked, they have no why, they're not following any guide and they don't have those sub steps to do it. So you guys have these things now, you have these sub steps, you take the sub steps and you plug them into a routine." Okay? When I was wrestling, I knew that if I was going to be in successful wrestling, I couldn't just hopefully hit and miss things and hopefully have success. I said, "Okay, if I'm to be successful, I have to run every morning. So I took my my little routine calendar out and I said, 'Every morning at whatever, from 6 to 7:00 AM, this is my running time.' And I block out those hours and they became sacred time to me." From 6 to 7:00 AM I am running and nothing else, right? And then I said, "Okay, I have practice every day from two to five. So two to five's blocked out. This is wrestling practice, I'm going to work on my skillset." And then I said, "Okay, from five to six, my dad's coming and we're drilling, actual drilling and then over here, this is what I'm going to be doing." And I blocked out those times on my calendar that became sacred time where every single day I'd wake up and I didn't to think, I said, "Okay, boom, 6 o'clock. This what I do to achieve. If I want to get that goal, this is the daily tasks I have to do to achieve that goal." Right? And I mapped it out, it was blocked out of my calendar, it was sacred. And so, with these kids, I did the same thing, I said, "Okay, you got your physical, your intellectual or social and spiritual goals. What are the things you need to block out on your calendar, right? If you have spiritual goals, you got to read scriptures every day. So plug it in. If you got to do whatever every day, you're plugging it in. If you're publishing content every day, right? Okay, every day I'm recording a podcast. You block out time. Every day at 6:30 I know I'm recording a podcast. That's sacred time and I'm not messing with it." So I had them do this on this piece of paper so they could see it visually and I said, "Okay, now go back into your phone, on your calendar and plug those times into your calendar on your phone, now you've got them. Now that they're plugged in and you've got them, the phone will pop up every day and be like, 'Hey, time to go do this thing.' And you can actually do the things." And I said, "Building out the routines are the things that make it so that all the stuff starts flowing up, so you can actually reach and achieve your goal eventually." And so, that's the framework that we gave people. And then the last thing I did is I said, "Okay, the other thing you got to do is once a week, you got to have a return and report with yourself, like a reflection time where you're coming back and saying, 'How'd I do?'" Okay? The reality that's going to probably happen is after the first seven days you're done, you sit down and you're like, "Okay. I told myself I was going to publish every single day. I literally didn't. I did it two days this week or I did it once, that sucks, but next week I'm going to recommit. I'm going to do better." You look back at your calendar and you say, "Okay, I'm going to recommit, I'm going to do better this time." You rebuild it out, okay, now we're going to do it. And that becomes the next thing. And then next week you come back and you look at your calendar, "How'd I do? Well, I did three days this week, but I didn't do the seven like I promised myself, okay, that's all right. I'm going to recommit and start over again." And you keep looking at it. Every week you make the adjustments like, how did I do on my times? How am I feeling? Did I do enough stuff? Did I not do enough stuff? What do I need to tweak? Every seven days you have the chance to rebuild, come back and refix that the thing and just keep going and keep doing that consistently, what's going to happen is the first week, you're not going to see many changes. Within a month you may start feeling some things, within 6 months, within in a year, within 5 years, within 10 years, your destiny will be different. That's the key. So anyway, I wish I could do this with the work sheets and handouts with you guys because it'd be more impactful, but I wanted to show you guys that because that's how I set my goals. It's not just a lofty goal, right? "Russell, what are your goals?" "These are my goals." They're like, "Cool, how are you going to achieve them?" Okay. Well, it's more than that. It's like, hey, what's my goal. Why do I want that? And I want to amplify that desire as much as I can, I want to make it emotional so that I feel it, I desire it, I want it. And then I figure out a guide, I'm not going to go make this stuff on my own. Who's already got this stuff figured out? Who am I going to model? Who's got the framework?/ I'm going to buy it from that person. I'm going to read the book. I'm going to do the thing, whatever I need to do. Build out the sub steps, plug the sub steps into a routine and that routine becomes sacred time, and now I just go do my daily business and I don't miss my sacred time. And if I do that, all of the other things rise back up, right? I do the daily routines that helps me and I'm plugging in everything I've learned from the guide and the daily routines. So I do the daily routines, I'm following the guide, my why gets amplified more and more as I go and eventually I hit my goal. That is the secret. So anyway, I hope it helps you guys. I don't really about talk a lot about goal setting, things like that in most of my things, but since I had a chance to teach that class, it was just a fun time for me to reflect and think on it and hopefully there's some value for you guys in that as well. So with that said, let me know if you guys want to hear more stuff like this. Normally I just talk marketing, but there's fun stuff that I do as well. Maybe I should share some more of those things with you guys. Anyway, I appreciate you all. Thanks so much for everything. If you haven't come to Funnel Hacking Live yet, you need to come. We're preparing for it. This year is going to be insane. Tickets are on sale right now. They're selling faster than ever before, which is crazy, probably because it's a hybrid event this year, it's probably the only year we'll do Funnel Hacking Live hybrid where it's virtual and in-person, but make sure you get your tickets because it's going to be insane. But that's it. Thanks you guys. I appreciate you all and we'll talk to you guys all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

After SalesForce, the Pruvit jet, and Grant Cardone's plane; I'm seeing things a little differently now... On today's episode Russell talks about his whirlwind experience after the Dream Force event in San Francisco and how that helped with his vision to get to a billion dollars. Here are some of the awesome things in this episode: Find out how Russell got to be in two different private jets and why he was in 6 different cities in a matter of days. Why seeing his peers businesses doing well, gave Russell the motivation he needed to believe he could get to a billion dollars a year in sales. And why spending time with people who are where you want to be can help you get there. So listen here to find out what Russell learned while 50,000 feet in the air. And find out how to get your tickets to Funnel Hacking Live so you can be motivated and find the belief to achieve your business dreams. Transcript - https://marketingsecrets.com/blog/my-big-take-aways-from-50-000-feet-in-the-air Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Marketing Secrets Live, Russell explains how he feels about charity and how to reconcile it with your own thoughts and beliefs. Don’t miss the next Marketing Secrets Live episode! Register at ClubHouseWithRussell.com Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Good morning. Good morning. This is Russell Brunson and welcome back to the Marketing Secrets Podcast. Today, we're going to be sharing you guys another clip from the Marketing Secrets live show, if you're not in live show yet, make sure to go to clubhouscewithrussell.com and register, that way you can be at live ones next time. But this episode, I talked about something that I struggle with back and forth in my head. I don't know if you guys do as well, but if you do, this will hopefully be conversation, we'll make it fun for you. I'm talking about charity, obviously we know that when we do charity, we shouldn't be flaunting it, but at the same time when we do talk about charity, it inspires other people to do it and so, what's the balance of it? What's right? What's wrong? What should we do? What should we not be doing? I'm open to this conversation. I don't know the answers, I'm just going to share some of my thoughts. At the end of this episode, Myron Golden jumped on and dropped some of his thoughts, which were pure gold and so anyway, with that said, hope you guys enjoyed this episode, we'll keep theme song and we'll be right back. Okay. With that said, I'm going to jump into the thing that has been on my mind a lot lately and this is something that I don't know the answer to. So, I'm just going to kind of go down a path that, and who knows where it ends up, but hopefully get you guys thinking. So, what I want to talk about is, is charity and using charity in our business and our marketing and how these things all fit together. Because I have an internal dilemma with some of it sometimes, on a couple of different sides, so I'll sit back. I remember, and I would try to find the story last night, I looked through five or six books and I couldn't find it unfortunately, but the gist of the story was there was this man, right? And he was super charitable and he had a lot of money and did all these things and he donated money to this thing and so they named a building after him. He donated money to this thing and so they named a thing after him and all these different things, right? And he had been super charitable his whole life and he ends up dying, going up to heaven and he's sitting there with God and God's like, yeah, well, you did these things, but like, you got your name on a building, you didn't do anything truly charitable. You're doing these things because you were trying to get something in return, right? And I remember reading that back, man, this is almost 20 years ago I read that and I wish I could have found the actual story, but having that feeling of like, okay, If I'm going to do charity or give or whatever, I got to be very careful about that, right? And then, last night when I was doing my research trying to find the things I want to talk about, I actually found a really cool scripture that's been in my head a lot. And I want to share this because this is going to give you some context to what I want to just put out there in the world for you guys. And it's Matthew chapter 6, it's the first couple of verses here and this is Jesus giving his Sermon on the Mount and, if you haven’t read the Sermon on the Mount, come on now, probably the greatest presentation of all time, right? And this is what he said, he said take heed that you do not your alms before men to be seen of others, otherwise you have no reward of your father which is in heaven. Therefore, when thou do sign alms, do not sound a trumpet before thee, as the hypocrites do in synagogues and in the streets, so they may have glory of men, verily I sent you, they have their reward. But when that does arms, let not thy left hand know what thy right hand doeth. And so, man, I hear that and I was like, oh, this is scary because I think about the things that we do inside of our business that are charitable, right? We village impact, we donated tons of money there. We built schools, we gone to Kenya, we've done those things, but then I come back and I share it, like tell everybody about it, right? We're operation to go on railroad and we've raised millions of dollars, we've helped save children and it's like... And I have this dilemma. I'm curious if you guys have had that dilemma in your head as well. Okay. I want to do good, but if we talk about it, then the core right here, verily, I say to you then you have your reward. If I talk about it and people are like, oh, good job, you're doing these charitable things like... Your reward is the praise of man, right? And so, you have it there. But, at the same time, if we don't talk about the things we're doing, then might nobody else does it. The fact that we did the, with Operation Underground Railroad, the documentary. We shared it in Funnel Hacking Live, we raised a million dollars year one, we did it again year number two. We talk about these things, we showed the good that's happening. What happens is, it inspires other people. I watched it, because we did the OUR documentary, raised a million dollars in Funnel Hacking Live, Orlando. After that, there are probably a dozen or so people in the ClickFunnels community who went and went with Tim Ballard, took in his events or took them to their events, they showed the documentary and then they raised hundreds of thousands of dollars at their events and then, from there, it kind of spiraled down and all of a sudden the message got bigger and more people shared it. And so, for me, I had this internal conflict, right? Where it's just like, man, I want the blessings of charity, but also, if I'm going out there and being charity because it's going to increase my conversion rates or get people to like me more, whatever. Then I keep having this thing going through my head where Christ literally says, verily I send to you, they have their reward. Russell, you have your reward. And so, I have this conundrum and so I wanted to bring up to you guys, just for you to think it through it as well, right? And I'm going to tell you kind of how in my mind, I've come to settle it and I feel comfortable about it and just wanted to put this out there, because I think a lot of you guys either do charity or you want to charity and you have the same apprehension. What do we do? What do we not do, right? And I remember actually, man, when was it? Two or three months ago, I had a chance to go out to Tony Robbins. We did a little mastermind group for all the people that are top 10 in the product launch they did. And so, we had a chance to go, we were in this little, on his stage in a little room with everyone who was a top affiliate and we each had a chance to ask Tony a question. And I'm not going to tell you what my question was yet, we're doing a whole vlog about it. In fact, in Funnel Hacking Live, we'll show you part of that blog because what he shared with me and what we talked about was insane and you guys are going to love it, but I can't ruin the surprise yet. So, I can't tell you that. But one thing he said during that, during this interaction, I can't remember whose question it was or something, but he said he struggled with the same thing as well. He's like, I didn't want to publicly talk about the charity things I was doing, but he's like, but when I did, I found out other people got involved and other people got inspired and then it grew and did more things outside of just me, right? So, that was one thing that Tony talked about and you look at Tony, he talks about charities, right? Tony is the number one donor for OUR as well as a dozen other charities, right? He feeds a billion people a year and all these things. And he talks about those things and I think I've struggled in the past too, of like, oh, he's talking about the things, he shouldn't be doing that because that's his reward, is people thinking he's cool, right? And I have this conundrum. The other thing is interesting. I thought about this a lot when I read Atlas Shrugged and some of you guys heard me and Josh did a four or five hour long podcast episode about Atlas Shrugged. If you haven't read that book, man, as a producer, as an entrepreneur, you should read it, it'll be inspiring for you. But, it was talking about in that book, I can't remember where or what, maybe it was the thought I had, but talking about, even like, when I go Downtown Boise and I see people that are homeless, they're sitting there, right? And we give them money or we buy them food or something. I'm still getting a reward out of that, right? I give somebody money and I feel good about myself, I'm like, oh my gosh, I got value from that person, right? Even someone who's begging, when you transact, you give them money, you give them food, you give them a home, you give them something, the feeling you get, you're still getting value out of that, right? So, it's like no matter what you do, I feel like I'm getting a reward ahead of time. And so, there's the conundrum in my head. So, I kind of set the stage for that and I want to step back and just kind of tell you guys how in my mind I justify things, how I think about things and hopefully it'll help any of you guys who are struggling with this or thought about this or now maybe you're going to start thinking about this, okay. So, for me, in my mind there's different ways that we can all serve, right? In different ways that I serve. There are things like, the two big charities that we support inside of ClickFunnels are Village Impact and it's Operation Underground Railroad. In fact, some of you guys, if you've been to Funnel Hacking Live, you heard me talk about this before, but we have a non-profit called Liberate and Educate. And the reason why is, because if you look at what we do as a company, ClickFunnels our mission, right? Is literally to liberate and educate entrepreneurs, we liberate them by giving them software and tools and making them free, right? And then we educate them, so they have the education they need to be able to do it, right? Dan, for example, insanely talented person and he was struggling, came back, read .com secrets, he got the education, right? He used ClickFunnels, he liberated into programming, we liberated and educated, and boom, he's talked about 25 million in four years later, right? We liberate and educate entrepreneurs, and so that's been kind of our mission from day number one. But then we came back and the first few Funnel Hacking Lives, our focus was focusing on Village Impact, which is a charity that Stewart McLaren and his wife started. And I've had a chance to go to Kenya three or four times, we built schools out there and that was always like a thing that we did. And then, Funnel Hacking Live, Orlando's when we introduced Operation Underground Railroad. I remember after FHL, Orlando, which was, I'm bad at years, I think it was 2018 or something. We were in Kenya and I was sitting there hanging out with the kids, we were doing the service stuff and I was sitting there and I was like, man, these are two amazing charities, how do we tie these things into the ClickFunnels mission better? And literally, as I'm sitting there, the phrase that entered my head was liberate and educate. And at first, I was like, yeah, that's what we do for entrepreneurs and then I was like, oh my gosh, that's how these two things tie into our charity for ClickFunnels. We liberate children from sex, slavery through Operation Underground Railroad and then we educate children through Village Impact. I was like, liberate and educate, I'm like, oh my gosh, our social mission is the same as our public mission. And so, I became thinking again, we create a non-profit and this is our thing, right? But for me, I look at this Liberal and Educate, this mission, right? We're trying to do these things and I try to make it as public as possible, knowing full well that I don't believe that I'm going to get rewards in heaven or whatever. My reward from Liberal and Educate is that it brings our community together, right? People see the fact that we're giving and we're sharing, and it gets other people to give and share and we're very public, we're very vocal and very big about that, right? And in my head, I fully believe that, again, verily I say unto you, they have their reward, I have my reward. My reward coming from that is, I get to see the children, I get to see the impact, I get to see our community get involved, I get to see these things and that's my reward, right? And maybe someday it will be rewarding having sweet bonus points, but I'm not expecting anything from that at all, right? Because it's very public. And so, for me, it's like, I'm able to look at the scripture and say, okay, I'm literally doing my alms before men and I'm being seen of others, I'm doing it because I want to inspire them and I want to have that impact and so, I'm looking at that as like, these are my charitable missions, my reward is the benefit that the other people getting involved and I get that feeling and that's my reward, right? But, because also I don't want to get to heaven someday and the Lord being like, hey, this is the deal, your name's on a building here, you got this thing over here. Yeah, you did get stuff, but you did it with an ulterior motive. I understand, I have ulterior motives in my charitable, that everybody can see, right? And so, for me, I'm like, I have to have charity in a way that people can't see, otherwise, I don't know, for those who are Christian or believe in God or you whatever, this is probably something that weighs on your mind, at least it does for me. And so, and if not, that's totally cool, you should still worry about it too because it's important whether you believe in it or not, but I'll leave that for another discussion for another day. But, what I wanted to just kind of think about is like, there's things that we have to do privately as well. And so, I'm not going to talk about those things, but I do things privately that I don't talk about, I don't share, nobody ever sees, because those are the things that I'm trying to do to be actual charitable. I almost look at these other things aren't really charity because I'm getting so much value out of them personally, that it's not really a charitable contribution, right? I'm doing it because it feels good, because I'm inspiring others, because I'm saving children, because these things are happening and that's my reward and I'm cool with that. There's other things that we do that are private that no one hears me talk about, I'm not ever going to share, I'm not even going to give you a list of what those things could be because I don't want... I want to make sure no one knows, but I want, for all you guys listening to at least as you're thinking about this in your business and in your life, I feel like it's okay to share things as long as you understand that's the purpose, that's the value you're getting in return, is the fact you're able to share and you're able to do those things. And I would recommend having stuff private that you don't talk about, that you don't share, that you keep to yourself because Jesus told us on the sermon on the Mount, that that's what we should do and so, I believe that's very important as well. And so, anyway, that was the podcast I wanted to share publicly today because it's been on my mind, I've wanted to do a podcast about this for man, probably five or six months, I keep thinking about it and then yesterday they asked me if I wanted a topic ideas for this podcast episode, I'm like, you know what, I'm going to just dive into it because it'll force me to actually not to be nervous to talk about it. But I think it's valuable, I think it's important, especially for anyone who's like me, who's thinking about these things and trying to figure out like, man, how do I consolidate these things? How do I tie these things together? Because I want to give, I want to be shared and I want to inspire other people to do it as well, but I also don't want to be in heaven some day and he's like, hey, you had your reward, you're good to go. I want to be able to have both sides of the coin and so, that's kind of how, I don't know if rationalization's the right word of how... In my mind, it makes sense to me and why I'm going to be as loud as possible about our social mission, about Liberating and Educating, because I'm getting my reward, it's okay and I want those things to go on and inspire, I want to get you guys to be doing those things as well. And one thing Tony told me, in fact, if you watched the Funnel Hacking Live sales video for, it's the after movie, so the Orlando... I was the Orlando Funnel Hacking Live that Tony told us to meet, but then we showed it, it was the sales video for the first Nashville event. So, if you go to funnelhackinglive.com and scroll down, all the sales videos, we call them the after movies, are down there, just lower down the page because they're still going to want to... I want everyone to be see, if go down and scroll the one, we see the footage from Orlando, but the end of the video, sales video ends and then it comes back and there's this little moment that Tony and I had behind stage, it was really, really cool. And Dan happened to capture it, so the end of the sales video. And what Tony said, he's like, not only am I proud of you for giving, because that's cool, but he's like, you're inspiring these entire group of people to become givers as well and he's like, that's what it's really all about. And so for me, the Liberate and Educate is all about inspiring you guys to be givers and to try to share your means, right? Making money is awesome, sweet, we can buy houses and boats and cars and all these kinds of things, and I'll send them, those things don't matter as much as what are we doing with that? What kind of... How are we trying to change the world with it? I'm a big believer in that, some people may not be, but I think it's essential and so. Anyway, that's my goal with Liberate and Educate, inspire you guys to be givers and then this podcast episode is to help you understand, it's okay to talk about those things, but man, I would recommend doing things privately as well because, yeah, because that day, when we come to... When our life's over and we have that chance, I want to make sure that he doesn't say, you had to reward, I want him to say, man, I wasn't expecting that and that would be special for me. So, that's the podcast episode for today. Myron Golden: Hey, Russel? Russell: Hey, Myron. Myron: Do you mind if I chime in on that just a smidge? Russell: I would love for you to. Myron: Because I think I can add a little bit of value to what you just said, I think everything you said was phenomenal. But in the context and according to the meaning of the words, I think the word that you were looking for was, how do I reconcile these things? Russell: Yes. Reconcile. Perfect. Myron: Yeah. And so, the way you reconcile them is, you have to note when you're studying Bible verses, you have to do keyword studies. And I know this isn't a Bible study, but when you understand that the key word in that verse that you mentioned is that, that's the key word, that. Make sure that when you give your alms, you don't do it that you may be seen of men. In other words, the motive that you have should not be, there's nothing wrong with people seeing you give, there's nothing wrong with you telling people that you're giving, if you're telling them to give, that you gave and to inspire them to give, as long as your motivation for the giving is not that people see you and think you're awesome. That's the actual interpretation of what it means when Jesus said, don't give your alms that you may be seen of men. So, I think what you've done with OUR is phenomenal, I think thousands of people have been contributing to OUR because of your example and because you put it out there, but your motivation wasn't that people would think you're cool, right? So, I think that's the key to understanding and reconciling, how do I give and inspire people to give without making me a big deal, so that's all I wanted to share. Russell: Oh, it was amazing. Myron, you're the best. Thank you for sharing that and yeah, that was amazing. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special 3 part series, you get to hear Russell’s presentation at the ROR (Return on Relationships) Symposium! Russell discusses the importance of what he calls the “Dream 100”, and how it helps create relationships that support both his business and his personal life. Check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey. What's going on, everybody? This is Russell Brunson. Want to welcome you back to The Marking Secrets podcast. I got something special for you guys over the next three episodes. I'm actually on vacation right now, Thanksgiving vacation. My wife and my kids and I are all in Kauai, Hawaii. You might hear them giggling in the background depending on how well this microphone picks up noise. And so, I didn't have a chance to record a podcast for the next couple episodes, but before I left on vacation, I actually had a chance to be part of a really cool summit that my friend, Christopher Voss put on called The ROR Symposium. And he had me as one of his keynote speakers, and he had me talk about just my history, my journey, using relationships, and joint ventures, and things like that. The Dream 100, as I call it, to build my business and everything we've done over the last almost 20 years now. And so, it was a really special presentation. It was one that I came to with notes, but not PowerPoint slides and things like that. It was more, I just wanted to kind of share from my heart. And if you know Christopher Voss you know he's a very emotional person and he brings that emotion. And apparently, I found out afterwards, all the speakers end up crying. In fact, I did as well during my presentation. So, there's something really special in the middle that you'll find out about. But anyway, I hope you really enjoy these. They're going to help you to learn how to build joint ventures, how to find your Dream 100, how to build better relationships with people, and how to turn that into more business and help you to get your mission out there to change more people's lives. If you don't know who Christopher Voss is, I recommend following him. He told me that the best site to send you guys to... I said, "Where should I send people to listen who want to go deeper with you and learn more about relationships and how to build businesses using them?" And he said theroruniversity.com would be the best place for you guys to go. So, if you want to go deeper with Chris, go to roruniversity.com, check out what he's got there. And with that said, I'm going to cue the theme song. When we come back, you have a chance to hear the first part of my keynote presentation. As I was kind of thinking through this, I was like, "Man, there's 30-something speakers coming. Everyone's talking about different ways to do this ROR, return on relationship game. And everyone's got different ideas and things, and it got me to back, man, almost 19, 20 years ago now. And so I... If you guys are cool with it, I just want to do some story time and tell you guys my story and some of the things along the journey that I tried, that I... failures, the successes, specifically inside of this relationship, and joint venture partners, and things like that. And hopefully, it'll give you guys some comfort. Because everyone starting different points and sometimes you look at someone like me like, "Oh, well, Russell knows Tony Robbins, and Dan Kennedy," and da, da, da. But there was a day, 18, 19, 20 years ago where I was a little kid scared out of my mind awkwardly trying to message people pre-Facebook. So, I'm sending emails and trying to... and it was scary, and hard, and so hopefully, it'll give you some faith in wherever you are in your journey. Just like, "Okay, this is right. It's going to be good." It's going to be for some of us, especially the introverts like me, this is going to be something that kind of stretches you and feels uncomfortable sometimes, but then it can become something you really love and enjoy and gives you the ability to change the world at a level you never thought was possible. So, that's kind of my game plan. Then after that, we can open for some Q&A and... or whatever we want to do. Or we can celebrate, have a party, or we can sing Christopher's song and let him have a nap. Hey, whatever we want to do, it'll be fun. So, looking back, it's funny, because when I got started in this business, I was still in college. So, I had just met my beautiful wife, Colette, who I think we're celebrating our... I think it's our 20th anniversary this summer, which is crazy. So, she's stuck around my chaos for this long and she's... Gosh, she's the best. But we had just gotten married and I was trying to figure out how to support her. I was wrestling and I didn't want to quit wrestling, so I'm like, "How do I wrestle and do all these things at once?" And so, I did what most people do and I went to Google and typed in how to make money. Right? Which, who here has done that at one point in your career? And you go on this rabbit trail, right? Of like, "Whoa, there's a lot of things to do." And everyone's got a different thing, and you start joining email newsletters. You know what those are at first and you start getting these emails from all these people, and then for me, it was like I was reading blogs and then I was joining... They didn't have Facebook groups back then. They had forums. So, I was joining the Warrior forum and How-To Court forum, and then... Anyway, there's like 20 or 30 different forums. So, all day long I'm reading forums of people, and I'm getting emails, and I'm learning all these things. And it was interesting because I was learning all the different pieces, right? Some people would talk about SEO and that's what they geeked out on. So, I started reading all the SEO articles, and I started learning how to do SEO and backlinking. So, I was like, "Oh, this is how you make money." And then someone else was like, "SEO's stupid. This is how we make money," and they had a whole different strategy. And then someone else had a different strategy, and soon I was just looking at all these shiny objects and I was like, "I don't know which one I'm supposed to do." How many of you guys ever felt that before? There's like 8,000 things. Like, "Russell said funnel. Someone else said this." Like, "Ah." And so, I was in that as well, and so I was just like... I got in this perpetual learning phase, right? Where I was learning and studying, and learning and studying. Then I started watching what was happening. Right? And I was on all these different email lists, but then it seemed like it was coordinated. Once every couple months, all of a sudden I would get an email from 30 or 40 people who somehow I had got on their email lists and all of them would be talking about the same product at the exact same time. Right? And all of a sudden you're like, "Oh, my gosh. Everyone's talking about this thing." Right? And I think the first ones I saw there was an old e-book called Google Cash. And it's how people are making money on Google doing Google ads. It was Chris Carpenter's offer, and he had gotten a whole bunch of affiliates. I don't know how at the time, but he had a whole bunch of affiliates all promote at the same time, so my inbox... And I'm at college opening my inbox and there's like 40 emails from people all talking about this book. I'm like, "This is the thing everyone's talking about. It's got to be the secret." I was so excited. And I went and paid this $67 for an e-book, which no one knew what e-books were back then and we were all confused. Literally, I remember messaging the support team and I was... like two weeks later. I'm like, "When's the book going to show up?" And they're like, "It's digital." I'm like, "I don't know what that means." They're like, "It means you download it." And again, 20 years ago, that was like... that was weird. That wasn't a thing that nowadays we all get it. But back then... And so I download this book, and I'm trying to read it, and I was just like, "I paid $67 for a PDF. My wife's going to kill me when she finds out." But I'm reading it and I'm getting all excited like t's next big thing, and all of a sudden, there's this next promotion and everybody's talking about this next thing. I'm getting all these... like 20, 30 emails. And I was like, "It's got to be this," so I jumped over there, and it's started me on this rabbit trail. And I just remember being confused, and overwhelmed, and all the things a lot of us go through. Right? And about that time... This was probably the very first ever high-ticket... Not even high-ticket, like $1,00 product. There was this guy, and I didn't know who he was at the time, but again, all of a sudden the emails start flying in my inbox. Right? And they're all for this guy. They say this guy is the godfather of internet marketing and he's retiring. And because of that, he's giving away his entire empire, everything he's built. And he called it the farewell package. Like, "This is my farewell from the internet. I'm done. I'm out. I've made millions of dollars, now I'm leaving." And his name was Mark Joyner. And I didn't know who Mark was at the time, but I started reading the emails and the stuff, and I was just like, "This is the greatest thing in the world." Right? So, I remember going to the sales page, reading through it ready to try to buy it for 20, or 30 bucks, or whatever, and the price went was $1,000. And I was like, "Oh, I do not have $1,000. I've never had $1,000." My wife was working, supporting at the time, and she was making, I believe $9.50 an hour. So, I mean, it would take her, man, over 100 hours. No, because you got taxes. Probably 200 hours of her working, so that's a lot of time to pay for this $1,000 course. I remember looking at it and I was like, "Oh, I don't have any money. I'm a broke wrestler." I had just gotten married, therefore, now I'm living off my wife who's making $9.50 an hour as a receptionist where she was working at. And I was like, "There's no way I can do it." And so, I remember not being able to buy it, not being able to buy it, but I kept seeing the emails, and the promotions, and the urgency, and the scarcity, and it eventually got to the point where it was about to sell out. Probably five or six weeks into this whole thing and about to sell out. And they were closing down the cart. And I remember the night before... This is... Again, for those of you who are newer before there were webinars, there were things called teleseminars where you would pick up the phone, and you would call, and you'd just listen to people talk. And so, I called this teleseminar, and on the teleseminar these guys are talking about the Mark Joyner Farewell Package. And it was just... It was going to be gone the next day and you had to get it. And I remember listening to it and being sick to my stomach and laying in bed that night, and I was like, "I have to do it. This is my thing," and being so stressed out. And finally, the next morning I was still laying in bed. My wife woke up and I was like, "Colette, I know I bought a lot of stupid things that I haven't done anything with any of it yet, but I think this is the one. I think this is the thing." I remember asking her. I was like, "Can I buy it?" And she said something like... In fact, I talked about it. I wrote it in the Traffic Secrets book, this story, but she's like, "Well, do you think this is the one for you?" I was like, "I think this is the one." She's like, "Okay, then here's our credit card." And we only had like a $500 credit limit I had to call up my bank like, "Can you double our limit to 1,000?" This is how like green we were back then. And we did it, and I bought the course, and I remember I got the course and there was like 15 CDs, all these interviews. And so, I started listening to the CDs, and what was crazy, as Mark was talking, he kept talking over and over and over again, about two concepts. The first one was the power of your own list. He kept talking about, "You have to have your own email list, and this is how it works, and if you have an email list of 10,000 people, you send an email out to your offer, you can sell a whole bunch of your things." And I started realize, I'm like, "Oh, my gosh. This is literally what's been happening to me. I'm on all these people's email lists. They have a big email list and send an email, and if I buy a $1,000 course, they must have made 500 bucks." And I started putting the pieces together. It's like, "Oh, my gosh. This is how it works." And some of you guys... I'm not going to tell the whole story, but some of you guys have heard my story. After listening to two or three of these CDs I was like, "I need an email list." And I went down that whole journey where I got called a spammer and... Anyway, so that's... Insert that story there. I'm not going to tell that story because it's outside the context of this event. But I started trying to send email and it didn't work. And I was just like, "This thing Mark is teaching me, I need to have an email list, but everyone's got one, except for me. I don't have a list. It's not fair." And I kept listening to Mark's course, and as he got deeper and deeper in the course, he started talking about this thing called joint ventures. And he was like, "Every time you start a new company or launch a new product, the first thing we do before you buy ads or anything is we go and we have these different partners who all already have email lists." He's like, "Go with people who already have email lists, and then some of them will promote and send traffic to my thing, and that's how you make money." And I was like... I was just seeing... You know there's those curtain in front of your face, and the curtain's lifted? I saw the Wizard of Oz. I'm like, "This is how it works. You have to have an email list. If you don't have an email list, you find other people with email lists, and they promote your offer, and then the people buy your product, and then you have an email list." And I was like... It all started making sense in my head. I was like, "Okay." And then I did what I'm sure all of you guys did, especially if you've read Traffic Secrets book... And I didn't know what this was called at the time. I didn't have words for it, but it was basically my first Dream 100. I was like, "Okay. Who's got an email list?" Like, "Mark said people have email lists. We need to find people with email lists," and so that was kind of the next question. And so, I started making my first Dream 100 list. And it was funny because I had this farewell package I bought from Mark Joyner and he had all the people he interviewed. So I said, "Well, this is my Dream 100, all the people Mark interviewed." And so, I don't remember most of the names. I do remember Joe Vitale though. He was one of the names. And some of you guys know Joe Vitale. If you go to mrfire.com, he's written like 400 books. He's awesome. I wrote Joe Vitale down. I started writing other people's names down. And so, I remember I'm building this Dream 100 list and I was like, "Okay, this is easy. I'm just going to email them all, and then they're going to promote my thing, and I'm going to be rich. This seems really awesome." Right? And I'm sure some of you guys have thought of that before. Hopefully, it's not just me. So, I start emailing Joe Vitale, and I can't remember all the other names. Joe's the one that stuck out in my head. I remember emailing them all and then just waiting like, "Okay, they're going to respond back to me, and then this is going to be this big thing, and I'm going to make a bunch of money." And I think I had my first or second product at the time, so it was like I had a product for them to sell and everything. Sent all the emails out and it was crickets. Not one person wrote back to me. And I was like, "Huh." I was like, "Okay, either this Mark Joyner's full of crap or I need to send another email." So, being a relentless person, I send another email to all them like, "Hey, Joe Vitale. Did you not get my email? Because I've got this new product and if you promote it, we can split the money 50/50. It's going to be awesome." Right? Like he's for sure... Like, "I'll even give you 60% commission." Maybe I'll blow his mind. Right? So, I tell him this thing, crickets. Nobody responds back to me. And I remember just being like... I was like, "This internet thing doesn't work." So, I remember being frustrated and just not knowing what to do, not believing this JV thing actually worked. Assuming that it's impossible to build an email list and I was stuck in that rut for a while. Probably, I don't know how many, four or five months of this rut of just like, "It didn't work. I tried." And have you guys done that where you try something somebody told you and then you're like, "Oh"? It reminds me of... Well, never mind. I'm not going to tell that story, but it reminds me of just so many of us do that where we're trying to follow a guru. We try the thing and it doesn't work, and we're like, "Oh, it didn't work." It's like, maybe we just didn't execute it quite correctly. So, fast forward a little while later there was this internet marketing event. It was Armand Morin. It was called the Big Seminar back then. And it was the seminar in the industry. Kind of like Funnel Hacking Live is nowadays. It was the seminar. And so, I remember saving up some money and we flew out to... And I had made a little bit of money online at this point. Not a lot. I was making, I don't know, maybe 1,000 bucks a month or something. So, I had a little bit of money just so I didn't have to yell... borrow more money from Colette's credit card to go and go to this event. So, I fly out to this event. It's in Atlanta. I go to the seminar and I remember thinking, "All the speakers on stage, I'm going to get all... That's going to be my next affiliates or my next people I'm going to be partners with." And so, we're seeing all the speakers and they seem bigger than life. They're on stage, and they're talking, and I was just like, "If any of these guys promoted my product, I'd be rich." That's the thing going through my head. Right? And so, I'm seeing them, writing all their names down. I'm like, "I'm going to become partners with them and become friends with them. I'm going to go meet them face-to-face. Maybe that's the secret. If I meet them face-to-face then it'll be easy." Unfortunately, I'm insanely introverted, and shy, and scared. So, I'm at the event, I see the person walking by. I remember seeing Stephen Pierce. He was the guy at the time. He walked past and I was just like... He walked right past me, and he walked past, and I'm like, "Ah, I blew it. Stupid, Russell. Stupid, Russell. You didn't even talk to him." And I'm sitting there in the hallway and all of a sudden Armand... Actually, I was in the bathroom and Armand walked next to me in the urinal next to me. I'm like, "Armand's right here. What do I do? Do I say something? I can't say in the bathroom. It's so awkward." And he looks over and he is like, "Hey, man. How's it going?" I'm like, "Good." And he is like, "All right," and then walks away and walks out of the bathroom. I'm like, "Ah, I blew it again. I blew it again." You know? And I'm too scared to talk to any of the speakers, but I'm like... For me, I'm like, "This is the key. This is the key to my freedom is these speakers," and I didn't dare do it. I wimped out every single person. I didn't talk to a single one of them. And then at nights, all the attendees would go to the bar. Now, I'm not a drinker. I've never drank in my life. Most people don't believe me, but I've literally never drank in my entire life. So, I'd go to these bars and I was like, "I don't want people to think I'm drinking," because like I have a thing like that where I want to avoid the appearance of evil at all costs. Right? So, I remember I'd go to the bar and I was like, "Ah, how do I..." And literally, the bartender was like, "You want something to drink?" I was like, "Can you give me milk?" He was like, "Seriously?" I'm like, "I don't know. Can you?" I was like "Because if it's going to be a Sprite, people going to think it's some fizzy drink." I don't know. I don't even know what drinks are. Like, "It's going to be fizzy something." So, I'm like, "If you give me milk they're going to know that it's not alcohol." Right? So, he's like, "All right." So, the guy gives me a milk. I'm holding this milk at the bar walking around and everyone's like... All these people start coming to me, which is really cool, and they're like, "Are you drinking milk?" I was like, "Yeah." They're like, "Why are drinking milk?" I'm like, "Oh, well, I'm Mormon, so I don't drink." They all kind of laugh at me, but it opened dialogue when they came to me. And this is... Okay, side note. Interesting for the introvert. Who are the introverts in the room? If you're introvert, I learned something really cool. Nicholas Bailey actually told me this. He dresses weird because he's introverted and he's too scared to go talk to people. He's like, "If I do something weird," he's like, "people come to me and like, 'Oh, nice shirt. Nice glasses. Nice,'" blah, blah, blah, blah. And so, that's what happens. I had this weird thing, and then people came to me. They're like, "Why are you drinking milk in a bar?" And then it started a conversation, and then when I'm in a conversation I can do it. It's the walking up to. Like, "How am I going to go and..." You know what I mean? So scary for me. And so, people started talking to me. We started becoming friends and get to know people, and I'm talking in this group, and it was interesting because everyone I was talking to, they all had businesses just like me, but they weren't the guy on stage with a list of 100,000 people and all this kind of stuff They were here and they had a list of like 500 people. Or I got a list of 1,200 people. They were all kind of at this level. About the same level I was at. I was like, "Oh, my gosh," and we started talking, getting to know each other. And back then it was before Skype or before... It was pre-Skype. It was pre... What do we use nowadays? Slack or Instant Messenger. Whatever. We used to use Yahoo Messenger, or IRQ, or AOL, and so it always like, "What messenger are you on? Here's my AOL chat," or, "Here's my IRQ." Or ICQ Sorry. ICQ. Or, "Here's my..." And so, they give them to you, and so that was how we get to know people. So, I put it out, write it down, and then I remember the people. I remember Mike Phillip's name was on Yahoo Messenger. His name was signanddrive.com. And I remember Brad Callen. I remember Brad Fallon. And so, I started meeting all these people at the bar while I'm drinking my milk, and getting to know them, and I'm writing down all their little handles. And then we get home and away from the event, and so I start putting those things in and I start messaging them. I feel way more comfortable talking through text, through Yahoo Messenger. I was like, "Hey, great meeting you at the event," blah, blah, blah. "This is a picture of me so you remember who I was." Right? And the person would write back, "Oh, yeah. It was really cool. You were the guy with the milk, right?" I'm like, "Yeah." And we'd start this dialogue. And then I was like, "Okay..." Not even thinking that these guys would be big partners someday, but I kind of started getting to know these people. And we were all kind of the same level. And this is the key. Okay? I'm trying to tell stories with hopefully principles you guys can pick from it. So, all these people were at the same level. And I remember because at the same time I was messaging Joe, Vitale, and messaging all the speakers in the event, and none of them are responding to me. It's just like crickets. No one's responding back. I'm talking to these guys. And I remember I was creating an offer and these guys had become my friends. And I was like, "Hey, can you check this out? Do you think this is good? Is the offer good?" And they started messaging back, and all of a sudden they started becoming involved in my business, right? They had a vested interest because they were kind of like, "Oh, I would do this," or, "I'd try this over here. And all of a sudden they started sharing ideas back and forth and it was really cool. And then they would share with me what they were doing back and forth, and it was really, really cool. And I had vested interest in their projects because I was like, "Oh, you should try this, or, "Oh, I did this. You should try this." We built this little group of people. And I don't even know. It was probably four, five, six people maybe that we kind of did this thing. And I remember because about this time is when my very first software product ever came out, and I don't talk much about this product. It was a product called ZIP Brander, and I was so proud of it. And I remember I sent it to Mike Filsaime. I was like, "Hey, here's my first software. Check it out." He was like, "Dude, that's so cool. Do you want me to promote it to my list?" And I was like, "Wait, he just asked me." Like never it happened. I was just like, "I've been asking all these people at this level up here, all the people I'm looking up to, the gurus, the big famous people. No one, crickets, and all of a sudden my friend's, like, 'I'll promote it to my list.'" And I was like, "Dude, you serious?" He's like, "Yeah." I'm like, "Okay." And so I give him the link. He sends an email to his list, and I can't remember. I paid him like 50, 60, 70. I don't know. I was like, "You can have all the money. I just want... I need a list. I know the goal. The goal to get a list. I'll give you 100% commission." Right? And so, he promoted and I think he sold... I don't know, he sold five or six copies of my thing, but then I got the money, and then I gave most of it to him. But then what happened is I got five or six customers, but a bunch of people... I had a pop-up on the site. A bunch of people filled out the pop-up, and I got like 300 or 400 people on my email list. And I was like, "This is awesome." And then I knew Mike had a product, and I was like, "Hey, man." I was like, "Dude, I love..." He had a product called Carbon Copy Marketing back then or something. It was a two-disc DVD set. And this is before DVD, so he literally would go and he would print a DVD and ship it out to you from his house. This is how... 20 years ago. Remember, this is before things like that. And so, he said, "Yeah." So, I emailed my list of like 300 people from him the 400 or 500 people I built, so maybe a thousand from my list. I sent the email and I sold like five or six of his DVDs. And he is like, "Thanks, man." And we did our first little cross-promotion, and me and Mike became friends. And then Mike told me. Then Mike's like, "Dude, you know who you should do? I met this guy named Gary Ambrose. You should meet Gary because Gary has got a list too, and he promoted the same DVDs you just promoted and it was awesome. You should get to know him." So, he introduced me to Gary. Me and Gary met up, and I was like, "Oh." And Gary and I started sharing ideas, and then eventually he promoted my things, I promoted his, and then Gary's like, "Oh, dude, you should meet so and so." And I was like, "Oh, you should meet..." And all of a sudden we started this little four or five people start introducing more and more people, and soon I've got 20 or 30 friends all on Yahoo Messenger and AOL that we're talking back and forth and getting to know each other. Right? And what's interesting is that we all kind of helped promoting each other. Our list went from 400 or 500 people to 1,000 to 1,500, to 1,000 to 2,500, and they kept growing and growing. And I was looking at this little group of people all working together. It was like a groundswell where our businesses all started gradually rising together. What do they say? A rising tide raises all ships, right? That's what started happening. And we started getting bigger and bigger. I'm like, "Oh, my gosh. This is so cool." And then we started doing more things and this is, man, a two or three-year period of time while I was in college, we were going back and doing these things. And it was just... It was really, really cool. Right? And I remember one day Mike had this idea, Mike Filsaime had this idea for a product called Butterfly Marketing. Some of you guys may have heard of it, but it was the first time he had the idea. And he's like, "Hey, man, check out the sales letter." He had this huge sales letter. And on the sales letter, he had these testimonials from all the people. All the people you'd want, right? I was like, "How'd you get all those guys' testimonials?" He's like, "Oh, I didn't. I just put their pictures in just as the placeholders as a dream of someday I'm wanting to get these people's testimonials." I was like, "Oh, that'd be so cool to get to know them." And then he's like, "Well, I met so and so. I know so and so who does know that person," and all of a sudden this network started happening, right? Anyway, Mike went and started messaging and eventually got to the person, one of the people, and they gave him a thing, and all of a sudden he got a bigger promotion from a bigger person. And what happened is, is we started doing this. Again, the people I looked up to were way up here and they wouldn't respond to me and things like that. And this group down here became friends. We all started growing together, and eventually what started happening is as we got bigger and bigger and bigger, we got closer to these people. I remember probably, man, two years, maybe three years into this business I had an idea. And I was creating this whole project. It was a membership site. It was called The Lost Files, and it was based on old public domain books, which I could talk about for six years. But it's this geeky, nerdy thing that you can make money with. And so I got excited, I'm creating this thing, and I was like, "Joe Vitale, he's written like 500 books." I'm like, "Oh, Joe would be my dream person." I know Joe had talked about public domain in the past. Joe had actually published a couple books from the public domain. And I was like, "He'd be my dream partner." But I was like, "He's ignored like 40 emails from me. There's no way he's going to respond to me now." Right? But I was like, "Oh, I got to do something." So, I remember I messaged him again this time and I was like, "Hey, Joe. Sorry to bug you. I have this new site." I explained what my site, thelostfiles.com. Like, "This is what is, how it works," and everything. And then the next day I get email back from Joe, and I was too scared to even open it. I'm like, "This is crazy." And Joe messaged me back. He's like, "Hey, Russell, so good to meet you." He's like, "I've been seeing your name everywhere. All these different people keep promoting your stuff. They keep popping up in my inbox. The Lost Files sounds awesome." The way he made the connection, he didn't... I don't think he... He didn't connect that it was me who was annoying him for like 40 emails prior. He just didn't connect it. Or maybe he just ignored it, or he forgave me, or whatever, but he message back and said, "Yes." And I was like, "Joe Vitale said yes." And I was freaking out. And so he goes and he does this... We had this promotion where we had a teleseminar together. He promoted his list. And then at the teleseminar he promoted The Lost Files, and we signed up like 300 members off his list at like 40 bucks a month, which for a college kid, is insane. And it was this one deal, and then Joe was like, "Oh, by the way, have you ever met so and so, and so and so?" and starts opening these doors again. Now, because I've gotten closer and closer, I got one person in and all of sudden it opened up this whole network of people. And that was my journey for the first three or four years. And so I wanted to kind of lead with that because again, I think so many of you guys are like me where you see the people. I meet people all the time. "Russell, you say to build a Dream 100 list, I've got to dream one, and it's just you." And I'm like, "Not a good strategy." I literally said Dream 100 for a very important reason because it shouldn't be me. I do maybe one promotion a year and usually, it's for Tony Robbins. And so, for me to say yes, it's going to be like... We got to date for a decade before it's going to happen, so if you're banking on that it's going to be a long, long time for something to happen, right? I was like, "Instead, go and do things with people at your own tier, your own level where they're looking for things, and looking for cross-promotions, and things will start happening. And then what happened is you start rising to the top, and all of a sudden people like me are going to start seeing you. You show up my news feed. I start seeing emails." All of a sudden it's like now there's this relationship, right? It's funny. There's... This is a funny story. So, one of my buddies, I met him probably... It's probably been 12 years ago now. Some of you guys know him. He's Chad Wallner. He's a chiropractor. I talk about him in the Dot Com Secrets book. But he moved into our area, and so we go to church. We were going to the same church, and so he shows up and he sees me. And he was seeing me online. He knew I was and stuff. He came to me and he's like, "Russell." He's like, "Dude, this is so... I can't believe you're in my ward. I've seen you before," blah, blah, blah, all this stuff. And he's like, "We actually have a mutual friend together." And I was like, "We do?" He's like, "Yeah." So, he's trying to build a connection so we can connect and stuff. And it was interesting because he said, "We got this mutual friend." And then he told me the name. He's like, "Here's the guy's name." And I was like, "Don't know who he is." He was like, "Oh, weird." He's like, "He talks about you all the time as if you guys were best friends." I was like, "I don't know who that is. I'm so sorry." And years later, Chad and I had this discussion about this and it was funny because he was like, "Man, I..." The realization is it's not who you know, it's who knows you. Right? I knew who Joe Vitale was. I knew who these people... I knew Tony Robbins. So, I wanted them, but it's not that I know them. I need them to know me. Right? So, it's how do you get them to know you? Well, it's by doing cool stuff in the market that they're playing in. Showing up. Will they see you in news feeds, see you in emails, see you in stuff? Where all of a sudden they keep seeing these things and then they see you. They got to know who you are. Right? When you approach them like, "Hey, my name is so and so," if they don't know who you are, it's going to be really hard to build a relationship. If they're like, "Hey, this is so and so," it's easy. For example, I was trying to do a negotiation with someone the other day. I wish I could tell you all the details. I can't though. Anyway, really big company. You'd be aware of who they are. And so, I tried to get a meeting with the founder of it, and we get on a Zoom call like this, and the very first thing he says, he's like, "Man, Russell," he's like, "I see you like 12 times a day. You are everywhere in my news feed. I get emails from you. You must be the best internet marketer on the planet." And I was like, "This is going to be the easiest negotiation in my entire life because he knows exactly who I am." Right? As opposed to me coming to him and trying to explain who I was. Right? And so it's like, as you're doing stuff actively in the marketplace, people will start seeing that and become aware of you. Right? And that's how you start rising to the top. I get people all the time that message me like, "Hey, can I speak at Funnel Hacking Live?" I'm like, "I don't know who you are." Like, "I'm the best speaker. Here's my speaker," blah, blah, blah. I'm like, "I don't know who you are." Right? But check this out. McCall Jones, who I think is on here, or she was on here earlier, right? McCall, she showed up on Funnel Hacking Live. Then she does this thing, and then she starts publishing, and she starts doing everything, and I start seeing her everywhere. I see her energy and her excitement. I see how she's developing things. She's like using things she learned from me, but developing her own things, which was really cool. Because I'm like, "Oh, my gosh. She's a good student and she's doing things." And this whole thing starts happening, and I see her in my feed. I see her all the time. And my friends start talking about her, and then Monica, who's on this as well. Monica messaged me. There's McCall right there. Yeah. What's up? And Monica messaged me, "You know McCall? You got to..." And so, her friends are calling me and telling me to listen and stuff. And soon, I'm watching everything she's doing. And I'm like, "Oh, my gosh, I'm impressed." I start podcasts. How many... Once or twice I talked about you on the podcast before we even met officially. I'm like, "This girl McCall keeps showing up. She's doing these cool things." And on Funnel Hacking Live, I'm like, "Who should speak on Funnel Hacking Live?" I'm like, "There's this girl who's never spoken on stage before. Right? She's never... Doesn't like, 'Here's my speaker reel. I've got a perfect presentation.'" But I'm seeing that. I was like, "She'd be like the perfect person to come on stage and, and speak." And so anyway... Hey, McCall. What's up? McCall Jones: Thank you. Wow, that's so nice. I'm just hyping you up, over here reacting to all of your stuff, so hey. Funnel Hacking Live. Woo hoo! Russell: All right. But conceptually, you guys, it make sense. If you want to get into, they call it the good old boys club. Like, "How do I get in the good old boys club?" It's the way you get into it is you have to infiltrate it. And it starts finding people at your own level and start playing the game, start moving forward, start making noise, start doing stuff, and then people are going to start seeing you and start becoming aware of you. Learn more about your ad choices. Visit megaphone.fm/adchoices

The thing that encompasses your product, your offer, your funnel, and your value ladder. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, this is Russell Brunson. This is a late night edition of the Marketing Secrets Podcast, that's why I'm talking a little bit quieter because I don't want to wake up my wife and kids. But I was thinking about you guys, wanted to jump on and share with you a concept that I call 'the umbrella brand'. I may have mentioned this before in a podcast. And when someone joins my Two Comma Club X Coaching Program, it's one of the first things I tell them to do. Because so many times we get into business and we're thinking about a part of the business. We're thinking about a product, or we start thinking about an offer. Initially, when people get started, before they've been hanging out with me for a while, their first thought is like, "I'm going to create a product," and then eventually they're like, "Wait, I don't want a product, I want an offer." So they create an offer, and then they're like, "Wait, I don't want an offer, I want a funnel with multiple offers in the funnel." And then they're like, "Oh, cool. Actually I don't want just a funnel with offers in it, I want a value ladder." Right? And so the vision starts growing and growing from product, to offer, to funnel, to value ladder. It's interesting because in my business I've done the same thing. I've gone all over the place. I always laugh, because when somebody joined my inner circle back in the day and they'd come in, the very first conversation we'd usually have was like, "Well, how many businesses you have?" And people would be like, "Oh, I've got 12 or eight." And they're always proud of it, and they're like, "I have eight, but four more that I'm building." Like, "Okay, well, the first thing we're going to do to grow your company is you've got to pick which of your eight babies we're going to kill, which we're going to keep?" And they're like, "What?" And I'm like, "You're only allowed to have one." The person that serves more than one master is not going to be successful. And it was always hard them. The people who grew in scale were all ones who started focusing on one business. And so the question though is something that means one funnel, or it means one value ladder. What does that actually mean? And so for me, when I go into a market or when I consult somebody in a market, one of the first things I tell them to do is to create an umbrella brand. It's an umbrella brand that all the other products, and services, and offers, and things can fit underneath. Does that make sense? So if you think about ClickFunnels; ClickFunnels is a software product, but it's an umbrella brand. So underneath ClickFunnels there's a lot of different things, a lot of tools, a lot of stuff. But I want to illustrate this with a different brand of mine that you probably know, that it's probably going to be more clear for most of you guys. A lot of you know I own marketingsecrets.com. This podcast is called the Marketing Secrets Podcast, but right now I've taken most of my intellectual property and I moved it out of my own personal name, I moved it out of ClickFunnels, moved it away from everything, and I set up this umbrella brand called Marketing Secrets. If you look at that, that umbrella brand is the core thing that I do. So it's, I teach people marketing. And so underneath that big umbrella, there's a lot of stuff. There's the Dotcom Secrets book, the Expert Secrets book, the Traffic Secrets book. There's the High Ticket Secrets Training Course, there's the Course Secrets Course, there's... What else do I got? There's all the products, everything I teach. There's this podcast, there's a blog, which I'm not a very good blogger, but there's a blog in there. There's all these things, right? It's cool when you have an umbrella brand, because then all the things in your value ladder fit underneath this thing. And so my education business, the value ladder that's associated with that, it all fits underneath this Marketing Secrets brand. You know, ClickFunnels is different because it's its own brand. And so I'm breaking my own rules, by having two companies. I have my information business company, which is the Marketing Secrets one. Then I have the ClickFunnels software company, but they compliment each other obviously. We're bringing in people through the education company, they're going to software and vice versa, so they do compliment each other. But I just wanted you guys to think through this concept of an umbrella brand. Do you have one? It's cool because right now, there's so many cool new things coming out on the market. For example, Clubhouse came out, and for a long time I was like, "How do I play clubhouse? What do I do? How do I not do this? I've got to figure something out." But if I step back and look my umbrella brand, Marketing Secrets, like, "Oh, I could jump in there and just do a Marketing Secrets Clubhouse room." I jump in there and just say, "Okay, I'm going to share marketing secrets." What does that mean? It means anything. I'm going to share things about marketing that I like, that are exciting. I could bring guest speakers in and like, "Okay, tell me your number one marketing secret. Tell me your number one marketing secret." And it gets really, really fun, right? I can say like in this podcast, every week I'm like, "Hey, what's your marketing secret." What's something I want to talk about, what's something I'm learning. What's something I'm discovering, what's something I remember from the past, I want to share with people. I can just share that. If I have a blog post, I can do blog posts on different marketing secrets. And so this umbrella brand... I don't know, all these things fall off it. Somebody who was going to clubhouse and see, "Oh, there's a Marketing Secrets room. What is this?" They're going to jump in the room, they're going to learn some marketing secrets and they're naturally going to come back and be like, "Okay, Marketing Secrets is this brand that teaches a lot of marketing secrets." But then now it pushes people to a specific offer like, "Oh, I'm going to read a book called Dotcom Secrets or Traffic Secrets or Expert Secrets, or all the things that fit underneath that umbrella brand. This is funny, this is me telling on myself. I've been so good for the last seven years at just focusing on my business, which was ClickFunnels and Marketing Secrets, just focusing on that one baby. But as my team's gotten bigger, we've got 400 plus employees now, part of me is missing the thrill of building offers that aren't necessarily just ClickFunnels offers. And so I've got a little side team where we're building some fun things. But as I'm going into each of these different markets, it's fun because one of the first things I identify is, what's the umbrella brand of this thing? So when I'm thinking about an umbrella brand, I'm thinking about a couple of things, like number one, I should be able to have a blog that fits underneath that brand, there's a podcast that could fit under that brand. I could do a Clubhouse room under that brand, I could do an Instagram channel, I can do all these things, that are not a product, but it's just this brand. A bigger thing, right? And then inside that, underneath this umbrella brand, then I could have products, and then offers, and then funnels, and then value ladders. So that stuff all fits underneath it. But the overarching brand I can use to bring noise to the topic, to the concept, to the thing. Which creates noise, which sucks people in, and then from there, then I can direct them into specific products, and offers, and funnels, that'll solve a problem, fix a result, and things like that. Does that make sense? So, for example, right now we're working on a really cool software product. It's personality based, like those personality tests and things like that. It's not done yet, but it's going to be so cool when it is. And so for me, I say, "Okay, what's the umbrella brand." So I tried to find a really cool domain name, eventually the domain name I got is understand.me. If you go there, it's dead right now, don't go there. The umbrella brand has not been built other than I got a logo, and a couple of things. We did do Summit, and we started playing there a little bit, but there's a lot of work to do. So don't go there and model it yet, later this year you'll be able to. But that becomes this big brand, understanding me. I want to understand myself, I want to understand you, I want to understand people. So it becomes this umbrella brand. Inside of there, now I can do all these things, I can have a blog that's talking about personality tests and understanding. I can have a podcast, I can do a Clubhouse room about personality. There's so many cool things I can do that all tie to this brand. And then inside the brand, eventually, it'll be like, "Oh, hey, if you're listening to this podcast, by the way, guys, cool software, go check it out here." Which I did with click funnels, right? "Oh, by the way, there's this really cool book that's going to teach you specifically, all these bigger, higher level topics, these secrets, these concepts, these, whatever we're talking about. There's a book here that's going to give you very specific... my favorite ones, the ones that I like the most, or whatever. Or the stuff that's the best, just like I did inside Marketing Secrets. Like, "Oh, go buy Dotcom Secrets, buy Expert Secrets, buy Traffic Secrets. So I never really sell a product called Marketing Secrets, because it's not a product, it's a brand. It's an umbrella brand that encompasses the products, the offers, the value ladders, et cetera. So anyway, I don't know. It's late. I may be rambling and this may not make much sense, but anyway, that's just what to think about. I've been buying a lot of big domain names recently, with the idea of, this is going to be an umbrella brand someday for a topic and a concept I'm excited for. We have some cool domains, really excited for it. One of them, for example, if you've read the book Atlas Shrugged, then you know who John Galt is, right? Obviously I've been fascinated with that book for the last year or so of my life. And so when I went to buy it, I bought John Galt Society. So John Galt Society becomes this big umbrella brand. And it could be a blog, it could be a podcast, it could be a news... It could be all these things. It could be an Instagram channel, could be this thing where it's like, "Hey, this is the John Galt Society. We're talking about John Galt and his principles, and all these things." And then under that umbrella brand, then I could sell whatever. I could write books, I could do t-shirts, I could do courses, I could do other things. But this umbrella brand gives ability to bring people in. Another one, I bought haveitall.com. That could be such a cool umbrella brand. It's not a product, it's not an offer, but man, it could be such a cool brand, a big umbrella brand, and then underneath there there's all sorts of things you could do. Bodyevolution.com is a domain name I own, that could be a great umbrella brand. And then underneath there there's weight loss, there's fitness there's... anyway, I digress. I'm just excited about all the cool domains that I'm buying lately. I probably should stop, but it's just so exciting. I don't know if or when any of these ideas will come to fruition, I'm still focusing on my main baby, which is ClickFunnels and the marketing, or the content side of my business, which is Marketing Secrets. That's still the focal point and always will be, but I'm just having fun playing with these other ideas, to be able to test out concepts and try ideas, and then share them back with you guys. So anyway, that's all I got. I'm going to go crash. It's late, I am tired. I appreciate you guys, thanks for listening. Hopefully this wasn't incoherent rambling, I hopefully gave you an idea, to think about your business. Is your business just a product? If so, it needs to evolve, from a product to an offer, from an offer to a funnel. Which, a funnel is basically multiple offers. Then from a funnel to a value ladder, and then what's the big brand above that, that holds all those things underneath it. The bigger brand that's more of a concept, not a product, right? It's more of a... I don't know the right word, but it's the bigger thing where, when you create it and you put it out there, underneath there, all the other stuff falls. All right, hope that helps. Appreciate you all. Thanks for listening, and I'll talk to you soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan’s insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries. Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today’s “group sales” conversation is packed with actionable strategies and timeless wisdom. Key Highlights: The power of one-to-many selling: Why it’s the most efficient and profitable way to grow your business. Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategies. Lessons from the past: How Tupperware parties, Botox demonstrations, and more pioneered one-to-many selling. Insights for any business: Why mastering this one to many selling skill is critical, no matter what kind of business you run. Whether you’re scaling your online business, running a brick-and-mortar store, or just getting started, this episode will equip you with the tools to think bigger, sell smarter, and create exponential growth. Tune in now to learn from the one and only Dan Kennedy, and discover how one-to-many selling can transform your business! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode we answer a question from one of our listeners. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson, welcome back to the Marketing Secrets Podcast. Tonight, I'm going to have a special episode, actually. Someone on Instagram, who I've become friends with recently, been talking back and forth, asked me a really good question about feeling uninspired, and low confidence publishing and wondered what I do to keep myself confident and motivated. And I think the answer may surprise you. So, I wanted to do this as an episode instead of just responding back to him directly, and hopefully it'll help a lot of you guys out as well. All right everyone, so like I said, one of my new friends Alex, he had posted on Instagram or he actually sent me a DM, a question, and I thought it was really good question. I think it's something that I know I personally deal with way more often than I'd like to admit, and I'm sure a lot of you guys do as well. And so I thought I would, instead of just responding to him personally, respond through a podcast and hopefully it'll give you guys some value as well. So this is what he wrote. He said, "Hey man, question for you. If you ever find yourself feeling uninspired, low in confidence to publish every day or put yourself out there, what are some of your go-to activities to create lasting peak state again, where you feel full of fire, belief and vision. I'm in a spot that haven't been in a long time. I'm committed to breaking out of it, and I have faith that I will. I have a feeling that finding the right catalyst to help spark the fire again is the key." Anyway, so I thought it was really good question. And again, I think my answer may be different than him, or even probably most people think. And so to put it in context, I'm going to give you a quick glimpse at my life recently. It's summertime here at the time that I'm recording this, and I've got five amazing kids, three teenagers and two younger kids. And my teenagers have a party every night, something planned with friends and everything. And there's no school. And they're like, "Well there's no school tomorrow." I'm like, "Yeah, but I still have to get up tomorrow at six. I still have things to do. I still have all this stuff." My poor wife and I, usually during school time we put them to bed at nine and we've got two hours by ourselves before we pass out. Where now they're getting home from friend's houses around 11, and then we're trying to put them to bed. And then it's midnight, and then one, and then one thirty and then we're so tired. And right now is a really busy season, we are like 60 days away from Funnel Hacking Live. P.S. if you don’t have your tickets yet go to funnelhackinglive.com. And I find myself now every morning, literally waking up and I am feeling, I think exactly what Alex is feeling. I wake up and I'm tired, I'm uninspired, I have low confidence. I don't want to publish. I don't want to talk. I don't want to get a bed. I don't want to work out. It's tough. Today, I set my alarm for six and I snoozed it for an hour and a half. I kept pushing it over and over and over again. And I actually, this morning as I was going to the office. I was like, "Why am I struggling so much?" And I start thinking back, and I think in my mind, I think in most of our minds, we assume that we're always like, there are seasons and times when we're on fire and full belief and vision, all these kind of things. But when I started like really looking back, I started thinking about different parts of my life, especially some of my favorite parts of my life. And if I really remembered, I try to... I think most of the times our memories remember the good things and we fade out the bad, right? It's like, when you have a baby. Five minutes after my wife gave birth, if I was like, "Let's have another baby," she would probably strangle me. But then, a day goes by, then a week and then a month. And within three or four months, you forget the pain. All you remember is this cute little baby and you're like, "Oh, we should have kids again. It was so much fun." And then all of a sudden you're pregnant. You're like, "What was I thinking? Why didn't somebody tell me about this?" I think it's the same thing in life. Like if I honestly think back, I think back about wrestling. That was my first passion, my first love. I remember winning the state title. I remember these big things that are amazing, but if I'm really honest, I try to remember the practices. I remember cutting weight. I remember not eating for four or five days in a row, every single week for my entire high school career. And cutting weight, and not having energy, and being tired in class and like cutting weight. Those who've cut weight know what I'm talking about, but I was doing that. And I don't think that there was a time when I was really... It didn't feel good, I didn't enjoy it. It was hard. It was miserable. But then the thing at the end happened, and it was amazing. And because I had this desire, and this belief and this hope in the thing at the end, that's why I kept doing it. Cause I was like, "Ah, someday I want to win a state title. Someday I want to be an All-American, someday." And I had these things, so I put myself through these things. And then afterwards I hit the goals. You don't hit the goals and you remember the positives, and you remember these things and you kind of fade out the negative. But the reality is that a lot of times going through the stuff, like the day by, day by day, you don't come into it super inspired, and tons of energy, and high confidence and all those things that we think we are, or we're looking for, we're thinking it's going to happen. At least not that I remember, as I'm trying to be completely honest with myself, I'm remembering the practices and leading up to them, and most days I didn't want to go to practice. Like I did because when I got into it, I enjoyed it. But going to practice, I would dread. And then fast forward, most of you guys I think know, I had a chance to serve a mission for my church for two years. And so for two years I was on this mission, and I'm knocking doors, and I'm teaching about Jesus, and doing these things and had a great experience. Looking back now, it's one of the greatest highlights of my life. If I remember, every morning waking up, and we'd wake up super early, and study scriptures and do these things, and we were tired. And those who haven't been on a mission, or have never seen like the Mormon missionaries before, like you don't get to go on dates, you don't get to call home, you don't get to... You're with a companion and you don't go to movies, you don't have a TV, so it's tough. I remember every morning waking up, and knowing I had to go knock on doors, knowing I had to go do these things and dreading it. Like, ah it was hard consistently. And then we're going out and knocking door, and usually within doing it for a little while, it'd become fun. And we'd talk to people, like I enjoyed it. And as I'm enjoying it, I'm like, "Why was I so complaining? Like why was I so tired this morning? Why was I so miserable? I actually enjoy this stuff," but I still did. And if I look back on my mission now, it was two years I was out there. Like I would wage, I would bet that most mornings I woke up dreading having to do the work I actually had to do. And now I started thinking about this, about my entrepreneurial career. And again, I think back about all the highs and the big wins and all these kinds of things. But if I'm completely honest with myself, throughout the day by day, and the week by week, it was not sunshine and roses. I didn't wake up inspired, and excited and have tons of confidence and wanting to publish. Like it came... Usually me waking up and dreading it, and then going and doing it. And then as I started doing it, it was like, "Oh, I actually do enjoy this. This is kind of fun." It was weird to me because two days ago I was working on this webinar, and all day at the office I was having fun, I was doing it and I got home. And then first I was excited, "Tomorrow's going to be fun to work on it." But then again, my evening happened and it was crazy, and kids get to bed at midnight and I'm asleep at 1:00, and my alarm is going off at six in the morning and I'm just dreading going the office. Like, "I don't want to open the slides. I'm too tired. I don't want to work on it." And like, I'm miserable. Right? Uninspired, low confidence, like all these things. But I woke up, I did the thing, got out there, got to the office and started working on it. And then as I got back into it again, it became fun and I enjoyed it. And then eventually I'm going to do this webinar and I'm going to be stressed out. I'll probably pull all-nighters ahead of time, and then do the webinar and it's going to make a bunch of money. Then I'll be able to celebrate and all I'm going to remember is the celebration. Right? The baby came out, we made a bunch of money. Someone got baptized. Whatever the result was that I was working towards. And I'll Remember that, and it's all I remember is like how great it was. I mean, we did this event, the Funnel Hackathon event. It was interesting because, I was teaching a webinar model. I was like, we launched ClickFunnels... I always tell them they should do a webinar a week, every single week for a year. And I was like, "I tell people that, but that's not what I did." I was like, "I was doing at least a webinar a day, some days two or three webinars a day." And if you've ever done a webinar, like a two hour webinar, it's like working a nine hour or eight hour workday. Right? So you're doing three back-to-back-to-back, six hours of straight webinars. Like in my head, I remember this amazing thing in me, closing sales and like how amazing it was. But if I'm honest with myself, It was horrible. I couldn't talk, I was tired. I had no energy. I didn't want to be there. I didn't want to do the second let alone the third webinar that day, knowing that tomorrow I'd wake up and do it again. And it's just interesting because I think our brain blocks out so much those things. So I'm not saying that we can't be inspired, have high confidence in those kinds of things. But my bet is in most situations, most mornings you're going to wake up and you're going to be uninspired, you're going to have low confidence. You're not going to want to publish. You're going to want to go out there. You're not going to want to do a webinar, you're not going to want to publish your podcast, you're not going to want to knock doors. You're not going to want to go read a book, you're not going to want to write a book. You're not going to want to... Whatever the thing is. Because that's the reality of life, at least as far as I've experienced it. I try to think back like, when were the mornings I woke up super excited? And there have been some, I can tell you there have been, but they are few and far between. The thing that gets me moving in the morning is not the feeling of inspiration or confidence or anything in the morning. It is the vision of the thing at the end. It was me knowing I wanted to win a state title. Not just knowing I want to be a state champ, but knowing like in my heart and my soul and my gut, that's all I wanted. That's all I wanted in life was that, I wanted to get my hand raised. And it's because of that I was willing to go through anything. My coach has said, "You got to lose 30 pounds this week." Which happened every single week. I was like, "Okay." They're like, "Hey, you've got to go run four miles right now. You got to do this." Like I just said yes to everything, because that was the goal. That was the... Like, whatever it took to get there, I was okay with it. So the vision, the goal is the thing, but it doesn't mean you're going to feel the things I think we want to feel. I want to feel like, wake up in the morning, I want to go run. I want to go do these things. I want to go... But I don't think I ever feel those things. And maybe I'm the one that's messed up, I don't know. But if I'm honest with myself, I don't remember really feeling those things. I don't remember any morning when my alarm went off and I woke up feeling like I wanted to go run, feeling like I want to go lift weights again. Maybe every once in a while, but it was rare. The thing that was a constant was like this North Star, it was the vision. And again in high school, it was winning a state title and it was being an All-American, that's all I could dream about. Like I'd sit there without any food or water in my stomach for weeks... For not weeks, but days at a time, miserable, cutting 25, 30 pounds a week, every single week, week in and week out, over and over and over again. Being thirsty beyond any kind of anything you can imagine. For those who have never cut weight before, you think that that being hungry is hard. Like people who skip a meal and they're like, "I'm so hungry." Like hunger pains are easy. Thirst pains are bad. Like you skip water for a day, your hunger pains disappear and you can not eat for a week. Fine. But that those thirst pains like keep you up at night. But again, like what was the thing? It was the vision and it was doing it when you're not inspired, doing it when you don't feel like it, because you're normally not going to feel like it. Like right now, we're 60 days away from Funnel Hacking Live, I have so much work to do. We are rebuilding three different coaching programs and I'm tired. I've got six core presentations, nine total presentations that I haven't started on. I'm rewriting a core webinar that I have to do. We've got film dates. We've got events. We've got... If you guys saw my schedule for the next 60 days, you'd probably laugh or cry or a little bit of both. And I tell you what, I don't want to do most of it. But guess what I do want to do? I want Funnel Hacking Live to happen. I want... When it's over, the night Funnel Hacking Live ends, when I go to bed at night, there's this feeling that I don't know. It's not as good as getting my hand raised and wrestling. I'm not going to lie, but it's this feeling. And I felt it before, I feel like when the whole thing's done, and you see people and you see their change, and you see them leave and you get to go home and be in your room for a minute and just be like, "We did it," that feeling, that vision and seeing like the ripple effect that will come from that room, from the 3,500 people who will be in the room, that ripple effect that will come out from there around the world. That vision of that. Like for me, it's a tangible visually. It's like, I can see... For me, it's like I see the audience, I see this huge rock going boom, and hitting it. And the ripple effect goes to 3,500 people in the room. Then from there, it goes out to millions and millions of people around the world. That vision of that is what gets me moving and going. And for some reason, I wish... I keep thinking or wishing that vision would make it so I woke up every morning inspired, excited, with energy, but it doesn't. Because the reality is, if that's all it was, was the vision. I think we'd be able to... If the vision affected us, so we felt so good that was easy, then it would be easier. But for me at least it doesn't. So anyway, if any of you guys got a secret, let me know. But for me, it's just waking up thinking about, this is the thing. This is what I'm working towards, I want it, I'm going for it. And then start the process. And like I said, after I start the process, usually it feels good, but it's that initial momentum that's not fun, right? Like the initial waking up and going to the gym is not fun, but then when you start lifting. It's like, "Oh, I actually enjoy this." Getting up, getting dressed, getting to the office, not fun. Start working your slides, you're like, "Oh I actually enjoy this." This podcast episode for example, my brother who does my podcast is going out of town. He's been asking me for a week and a half for three episodes. And right now it is 11:27 at night, and I've been dreading this podcast all day long. I've been thinking about it and like talking myself out of it, like dreading it. Literally, I don't want to do this podcast. I don't want to do it. I'm tired, I just want to go to bed, I got so much stuff. Like I finally got my kids to bed. Now, last thing in the world I want to do is publish my podcast, the last thing I want to do. But now I'm 14 minutes and 25 seconds into it, and I'm actually really enjoying this. I could go for the two hours. Like I'm feeling the energy now, right? But initially you don't have it. And so I think that's the biggest thing is just, understanding that it's the initial momentum. That's the hardest part. In the morning you wake up and you're out of momentum, like getting back into momentum. That's a hard thing. And so most people, most humans on this planet never get back into momentum. They're just like, ugh. They just stop, right? So the thing that's going to get you from this stagnated stop spot is like, either the memory of the vision or the dream of the vision. When I was wrestling, it was the dream of being a state champ. Right now it's the memory of last years Funnel Hacking Live and the experience that I felt afterwards. Like, that's the thing that gets me out of bed into momentum, and with the momentum I start feeling more inspired, I start feeling more confident. I start listening, they start happening, but they don't happen right out of the gate. Most mornings, you're going to wake up not wanting to do with the thing you got to do. You're not going to feel good. You're not going to feel inspired, have confidence, any of those kinds of things. So it's like, you got to have this vision that pulls you into momentum, and then momentum picks up and that's when you start feeling good and start having fun. And right now, I want to go film 12 more podcast episodes, which is good because my brother told me I need to give him three by tomorrow. So, this is the first one, I've got two more tonight and I'm really excited about one of them, so I'll probably do that one next because now I'm in momentum. I'm feeling good. And anyway, so I hope that helps. I think the biggest thing that I want to share is just that if you're struggling every morning, for any of you guys, like that's okay. So do I, every morning, Very, very, very rare do I wake up and like, "Yes, let's go. Like, this is the thing." It's unfortunately not there and I don't think it's there for most people. And if it is there for you, that's amazing. Like run. That means you're waking up already in momentum, start running. Don't stop. But for most of us it's, man, making that vision. It's like what we talked about for wrestling, so clear, so vivid, so real, that you would go through anything to get it. First time I saw someone win a state title and I was like, "That's what I want more than air," literally, like more than food, more than water, more than friends, more than anything. And it became that real, that tangible that vivid where I could feel it, taste it, touch it, like smell, I could envision it. Like that's when I was willing to do anything and I did do anything, like literally. Insane things we did to get that goal. And same thing rings true in business. Right? Like when we started building ClickFunnels and I started seeing... At first it was hard for me, because I didn't know it was going to become what it was. Like I'd tried to build ClickFunnels three times before and every time we'd fail. So Todd's like, "I'm going to build ClickFunnels." I'm like, "Cool," so we started building it. But as soon as I saw it and I was like, "Oh my gosh, this is really good. Okay. Like, all right." And I saw the vision what it could be, then it was like crazy. But again if I remember back, we used to do these hackathons. Todd would fly out before we launched ClickFunnels and spend three weeks in Boise. And we would go all day, all night and like sleep for three or four hours, get back up and keep going. And I don't think it was fun. Like looking back now, the nostalgia of it's amazing. Like, oh these were like the greatest times of our life. Like times I'll never forget, but in the moment they were horrible. I did not enjoy them. I was tired. I was miserable. I missed my family, missed my kids, missed my things. We didn't know if this was actually going to work. Like, there's all these things, but we did it because I'd seen the vision. Todd had seen the vision. We knew that there was something there. And so we pushed, and we pushed, and we pushed, and we grind through it. And now looking back, those are some of the best times. So, you got to do it in spite of the uninspired, in spite of not feeling worthy, or ready or whatever. Get yourself momentum, like hook to the vision, hook to the thing you have and it start running. So anyway, I hope that helps. It gives probably not the answer you're looking for. I wish I had a better secret magic button, but it's just understanding and realizing every morning, like, "All right, I don't want to move, but I got to. Let's go." So, I hope that helps. Thanks so much everyone for listening, and have a great night and we'll talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why be an entrepreneur? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Excited to be here with you guys today. Today we'll be talking about what I call the Bootstrapped Manifesto. Something I read from Jason Fried, who was one of the co-founders of Basecamp, and it is amazing. I want to share with you guys today when we get back from the intro. All right. So it's not a secret. Some of you guys know that not now, but in the future I'm writing a book called Bootstrapped. I bought the domain name, bootstrapped.com. We have a new award coming out of Funnel Hacking Live. I can't tell you a lot about other than it's the Bootstrapped Entrepreneur of the Year Award and a bunch of other things. I'm obsessed with bootstrapping. In fact, we bootstrapped ClickFunnels from zero to where it is today. It's an amazing story that we love to talk about and brag about. I think I have a place in my heart for all businesses who bootstrap. That thought, that concept, things keep coming out of my mind because I'm so excited about writing the book and it's going to be the ClickFunnels story, how we bootstrapped ClickFunnels. I want to turn bootstrapped.com into TechCrunch, but TechCrunch for people who didn't cheat and take on money. I'm just looking for things tied around bootstrapping and starting businesses and everything. Today actually, yeah today, Jason Fried, he's one of the co-founders of Basecamp, wrote an article on his blog that is insane. I read it, and I literally just messaged Todd. I said, "This is like the title, Liberty for Bootstrapped and Bootstrapping." It is amazing. If you don't know Jason ... There's two co-founders of Basecamp. It's interesting. It's very similar to the two co-founders of ClickFunnels. One is named DHH. That's his nickname, I don't know, it's David something. Anyway, he is the Todd of base camp. He's a hardcore coder. And then Jason is like the marketing dude for Basecamp, which is like me. I feel like he's a kindred spirit. I had a chance to interview him once, man, almost a decade ago when he wrote the book, Rework, which is one of my favorite books of all time. But he's just amazing. I digress. I want to share with you this article from him. I'm just going to read it to you. I'll probably mess up my reading, but it is ... When I read it, I was like, "Yes, this is why we bootstrap. This is why we're entrepreneurs." So he wrote this article on April 8, 2021, which is the day that I'm recording this. The title was, Why to be an Entrepreneur. He said, "Earlier this week, I caught up with a friend and fellow CEO over lunch. We are in entirely different industries, but as we usually do, we talk a little shop. We've both been at the wheel for a while and we both built lasting businesses without any outside capital. One of the topics we slid into is why to be an entrepreneur, not why sort of or why kind or why sometimes, but why really? If you had to boil it down, what's the one reason? When all the liquid's gone, what does entrepreneurship reduce to? For me it's this. You get to do things that no one else would give you permission to do. That's it. At least that's how I see it. I don't ask anyone's permission, seek anyone's permission or be granted anyone's permission. It ain't about getting rich. That's a crapshoot with terrible odds. It ain't about power influence. If you happen into those things, maybe they're a bonus. Although maybe they're not. And it's not just about doing the things you want to do or freedom. That definition skips the details. It's too broad. This is really about doing things that someone else wouldn't let you do if you had to ask. That's the one thing you get to do no matter what. It's about doing things that doesn't make sense. They don't fit into the obvious frameworks. They don't add up, line up or seem like they'll even hold up. It's those things, the unusual, the unjustifiable, the downright fun, regardless of what happens. That made me want to be an entrepreneur and to stay one too. Once those things go away, I'm out. There are millions of people better suited to follow your rules than me. But of course, this is a very specific breed of entrepreneurship. It's a bootstrapped one. It's one without a board of directors. It's one without an oversight body. It's one where no decks have to be developed and distributed around the table. One where you don't have to pitch something to someone else who's got something riding on your success. One where your gut is the only thing that's going to get punched if you're wrong. This is the fun in it for me. It's obviously a privilege, but more so an obligation. We must do things at Basecamp that no one else would let us do. If we don't, we aren't living up to the opportunity we have, the position we put ourselves in, the decisions we made to be this way and to stay this way. We must launch stuff that no one else would approve, name things in a way that would never fly if they had to go through a committee, stand for things that seem like you put yourself at odds with the bigger bottom line. We must leave money on the table because someone else will grab it all. We must. We must make things that could only come from us. It doesn't make them better or worse, it just makes them ours. And hopefully if you like what we're up to, then they're yours too. That's the reason." Oh, I read that. I was just like, "Oh my gosh, so many good quotes. So many things that should be on a T-shirt." So many things that I probably will be putting out a T-shirt maybe at Funnel Hacking Live or something. One of them, "There are a million people better suited to follow your rules than me." How cool is that? Talking about there's no board of directors, there's no one with an oversight. Every time you have an idea for something you want to create, you don't have to make a slide deck and send it to your board of directors. You don't have to pitch somebody every time you want to do something. You just get to do what you think is right. That's the power of entrepreneurship, of being bootstrapped. When Todd sent me this article, he said, "This is why VCs are the anti-entrepreneurship black hole. Ask your VC overlords for permission constantly. That's literally what it is. I have so many friends who've taken on money, who have VC backing, and they can't do anything. In fact, we had one partner we were trying to work with. They had a really cool software company. And we wanted to acquire and we didn't want to pay any money for it. We just wanted to take it over because they're struggling. They're not profitable. They're losing money. It's something that if we introduced to ClickFunnels community would blow up overnight. It's such a cool tool and so powerful. The founder, the entrepreneur, the owner was so excited and he understood and he said, "Yes. If you give me this salary and do this and this, I will give you a 100%. I'll let you guys take over the company, and I'll get paid a salary to keep doing it. You guys will blow it up and I'll get a profit share." It was such a good deal for him. It was amazing. Then he had to take it to his board, the investors who'd given money to the business and all the board members were like, "Why would you do that? It doesn't make any sense? He's like, "These guys are the greatest marketers of all time. They have a customer list of millions and millions people who would buy our software." You just try to explain to them everything. They're like, "It doesn't make sense. We're not going to let these guys just take over control of the company without giving us any money." They wouldn't do it. Unfortunately for him, in tears, he had called us and was just like, "I know this is the best deal for me and for the company and for the future, but I can't do it because the backers, the people who gave me money said no, and it's up to them." The VC overlords were not giving permission. That was the thing. If you want to be an entrepreneur, you have to protect yourself from that black hole, from taking on money where now people own your creativity. They own your ideas. They own everything. Where they can tell you yes or no, and you can't create. Anyway, I just wanted to read that to you because first off, Jason Fried is the man. Second off, This is like a manifesto for us bootstrapped entrepreneurs. I hope that you enjoyed it. I hope you loved it. With that said, thank you guys for listening. If you did enjoy this one, please take a screenshot on your phone, post it on Facebook, Instagram, or any of the places you post stuff and please tag me. I love seeing that you're actually listening to these things and you enjoy it. If you did get anything from this, please share this podcast with other people, other people who are like me and you who are bootstrapped entrepreneurs who are trying to take over the world. Thank you. I'll talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Even though we have 150 employees, only 20 of them are in Boise, so this is how we keep momentum happening. On today's episode Russell updates a little on if his kids are enjoying wrestling and he also reveals one secret to making a remote team work. Here are the awesome things in this episode: Find out which of Russell's kids actually appears to have enjoyed the first wrestling practice out in the wrestling room, despite so much complaining. And hear what one of the important factors is to having a remote team work successfully. So listen here to find out one of the reasons Russell's remote team works out so well. Transcript - https://marketingsecrets.com/blog/one-secret-to-making-a-remote-team-work Learn more about your ad choices. Visit megaphone.fm/adchoices

Robert Collier's classic book "Secret of the Ages" is a must-read, and since I was doing a full hour masterclass on it for people who are following the Secrets of Success process, I realized this is worth sharing. So while the full masterclass is going to be taken down and not public anymore unless you're in the members area, here is the full audio with myself and a few friends as we break down a classic that's too good to let go of! Register for full access to this and so much more at SecretsOfSuccess.com/roundpegs Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Two Comma Club LIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes conversation with a bunch of young entrepreneurs. On today's episode, Russell talks to a class of young entrepreneurs about what it's like to start and run your own business. Here are some of the fun things in today's episode: How he got started with his first business of potato guns! He talks about what are the hardest, easiest, and best parts of being an entrepreneur. They discuss how risk is like riding a teeter-totter on a cliff... So listen here to enjoy this special, fun episode where Russell talks to kids about entrepreneurship. Transcript - https://marketingsecrets.com/blog/212-q-a-with-the-kids Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover the 'perfect career' as a "work-from-home" funnel builder. Check out funnelbuilder.com/go to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

After your funnel is live, the next question is “How do I get people to actually show up to my funnel?” This episode will give you some ideas. Now that the funnel is ready, it’s time to ATTRACT an audience–your ideal customers–to your funnel. One of my favorite ways to get traffic to your funnel is to create anticipation and desire. When a big Hollywood movie comes out, what happens? The movie star goes on “The Tonight Show” to talk about the movie. And then they show a cool clip of the movie to get you all excited so you WANT to go see the film! The movie star gets you all pumped up to BUY a ticket to the movie. It’s the same with your funnel. You can create the same DESIRE and ANTICIPATION to drive people to YOUR funnel! Want to know how to create this same “I gotta have this” desire for your product, service, or offer? Then check out this revealing episode of Marketing Secrets. ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back the Marketing Secrets podcast. Hope you're having an amazing day today. Today, I want to talk about all the things you do after your funnel is finished. A lot of people create a funnel, and they're waiting for money to come. No. That's where it begins, not where it ends. All right. So to start this one off, there's a funny quote I heard one time from somebody that said something to the effect of like, "I can't wait to get married because then I'll be at the end of all my problems." And there's this older, married couple who laughs, and they say, "Yeah, you just don't know which end it is." Is that the end? It's the beginning. And I think it's kind of funny. It's true in our world of entrepreneurship and building funnels, right. We go out there, and we spend all the time, and this effort, and we're like, "As soon as my funnel's done, then I'll make money. And then I'll be at the end." And you get the funnel done. And I came at the end, and me as an experienced marketer who's been doing this for a long time look at you and smile and says, "Yeah, you don't know which end. This is the beginning." Right? The funnel is the thing that converts to sale. Right? But it's not the thing that gets people to come to you. Right? And so that's kind of what I want to talk about today. And I'm going to lead back... I'm going to step back and put as a wrestling analogy because that's what wrestlers do. We talk about wrestling. So for those of you who are wrestlers, you know that to take somebody down, there's only a couple real take downs, right? There's a single leg, a double leg, and high crotch. Like that's 90% of the take downs. There's other things, but if you look at the highest level like Olympics and things like that, NCA, almost all of the take downs are one of those three. That's the majority of it. Right? So if you're looking at it from outside, you're like, "Oh, wrestling's really easy. I've just got to learn three moves." And from the outside, it looks like that. But the reality is for each of those moves, there's a hundred different ways to set it up and get into that move. Right? So there's so many things I can do to get a high crotch, or double leg, or single leg. There's a million things to do. And these are all setups. And so the skill comes in like... What are all the set ups? How do you do them? How do you do when someone goes here, or here, or here, or here? That's where the secret sauce comes from. Right? And so same thing is true in our world. Right? When you come to building funnels, there's not like an unlimited type, amount of funnels. There's about 10. If you read Dotcom Secrets book, I show them. These are them. Inside click funnels, I see over a 100,000 funnels. Of 100,000 clients, each one have multiple funnels. It's like millions of funnels I've looked at. And the majority of almost all funnels that generate any kind of revenue are one of these kinds of funnels. Right? So it's not like we've got to reinvent the wheel, or figure out the next thing. It's there. And if you don't know what those are, right, if you don't know what the double leg, single leg and high crotch is for funnel world, go read the new updated hard bound Dotcom Secrets book. They're all in there. There's no secret sauce. Like, they're there. You have those, you've got everything you need. Right? And so that's the first step. So the second step now is like, "Okay, how do we get people in? What are the setups? What all different ways that we get somebody to come in, and start buying that book?" Sorry, I'm looking at my book right now. Get them to come into my funnel, and buy whatever I'm selling. Right? So that's kind of the next step. That's what I want to talk about today, is just help you understand that when the funnel's done, now you're on the other side of it. So I've been doing this... And I talked about during, I think the last podcast episode, us launching the understand.me summit, which has been so cool. And it's been doing really well. We launched on the first day. We hit the 1 Comma Club on day number one. And my partners then started freaking out, they were so excited. And it's just... it's fun seeing it all come together. Right? And then... So what was fun is the summit launch. And they went to all the speakers, they promote it, a bunch of speakers promoted it. And then they're like, "Okay. Day two. What do we do now?" And I'm like, "Yes, you were at the end of your problems, but it's the beginning end. It's that end of it. Right? Now, we've got to figure out how do we keep promoting this? What are the things that we do?" And so... And again, there's tons. If you've read the Traffic Secrets book, you've seen I go through tons of different ways to do these things, right? And the reality is that the number of setups for a single leg are unlimited. The setups of the way to get someone in your funnel are unlimited. And you guys start being creative, start thinking about it. What are all the different things? Obviously, can go buy Facebook ads. You can buy Google ads. You can do those things. You can do things with like... they start getting creative. And so what I told our people, and so I'm giving you guys this as an idea, right? I said, "Okay, now a lot of speakers have promoted it. The next phase is how else we get them involved in this promotion? Like what other things we can do?" I said, "The first thing to do is we should interview them, right?" Like when a big new movie comes out in Hollywood, what do they do? They don't just go buy Facebook ads that tell people, "Show up." The actors who are in the show, they go on the road and they start going on the talk shows, right? They're on the Today Show, and the Tonight Show, and Good Morning America, telling the story of the movie, why it's going to be so good. They show a little clip of it, and get people excited. Right? It builds anticipation and desire. I said, "We've got to do the same thing with our summit, right? If you want people to come in, we've got to do the same thing. We've got to build the anticipation and desire, and get people fired up." And so my next assignment for Mike and Mandy was like, "Okay. Go back to all the speakers and say, 'Hey, can we do a Facebook Live on each of your fan pages?'" We can do the Facebook Live. And they said, "Sweet. What do we do on Facebook Live? Do we do another interview?" I'm like, "No, no, no, no. You're not doing an interview. You already did the interview. That's the content. That's what we're giving them. We don't want... The goal here is not to give people more content. It's to create the desire for the content. Right?" Think about like when you look at the Tonight Show and Robert Downey Jr. is coming to talk about End Game, he's not showing you the movie. He's not giving you the content. He's creating desire for the content. He's going to tell you some funny story about what happened while they were filming it. And he's like, "You guys want to see clip of it?" And he shows a little clip, and people are like, "Oh, I must go see the movie." Right? You call all your friends, like "Cancel all your plans," and you buy your tickets, and you're there. Right? Because it created a desire for the movie. Right? So all these setups, right, this set up is for single leg, this is the setup for your funnel. They're all things that create desire for the thing that's inside of your funnel. Right? And so I said, "When you do these interviews, they're not long, the short that's three, five minutes max." Right? And maybe 10, if you really want to go along, but I don't think it needs to be that long. Right? And so it's three to five minutes. And the question was like, "Hey, we're here today with so, and so. They're part of our understand.me summit. We're so excited. And a really quick, this guest, they specialize in blah, blah, blah, blah. And do you want to tell us really quick, why you got excited about this?" And the guest comes on like, "Oh yeah. So I got excited about this because blah, blah, blah, blah, blah." Right? Cool. "Now inside the summit, obviously you told us all your secrets about how you do blah, blah, blah, blah, blah. But tell us what's one quick thing that they're going to learn when they have a chance to listen to your presentation." Right? And the person's like, "Okay. Well, we went deep, but one cool thing they're going to learn, they're going to learn how to do blah, blah, blah, blah, blah." Okay? Notice this, the person that said, "Let me walk you through the process." The person said, "In the summit, you're going to learn this thing." Right? So it's creating desire, is telling them what they're going to learn, not how to do the thing. Right? It's just like, "Here's what you're going to learn." So it gives them that little thing. And now they've got the hook. And then the last thing is for the host to be like, "Okay, now my favorite thing about your interview is blah, blah, blah, blah, blah." Right? And then everyone... And then they have a call to action. Like, "Okay, if you guys want to hear so-and-so's interview, go to whatever.com." And that's kind of how it was. Right? So I told them, "Go to all speakers and do that." And hopefully we can do it on their fan pages because if it is, then all of their fans are going to see this cool interview with that person pushing them back to their thing. Right? And so that's kind of the next phase of promotion. Okay? Again, those are all different setups, right, to get somebody in the leg. Now, you start thinking, "Okay. How else how can we amplify this? How else can we boost it?" And so my next thought is something similar to what we did when I did my interview with Tony Robbins, right? When I launched the Expert Secrets book, I was lucky enough to have Tony Robbins interview me on his fan page. So his fans saw the interview, which was crazy. But then when it was done, we called Tony's team, like, "Hey, a ton of people saw the interview. Can we get access to your ads account? And we'll actually pay for the ads to promote this interview to your people." And Tony's people were like, " What's in it for us?" I'm like, "Well, we'll pay for the ads, and you'll get affiliate commission. So there's there's money in it for you, and all this stuff." And they said, "Sure." So they let us have access to the ads account. We promoted Tony's interview to Tony's people. And that video ended up being seen by over 3.5 million people. Right? Another setup to get more people now to watch the presentation, which gets them then to come to the funnel. Right? So it's just like always taking it to the next step, and the next step, and the next step further. And so that's the next step for us. It's like, "Okay, now, after we've done the interview, let's see if we can promote that to their following and get more noise out there to create more desire for people to come back into our funnels." Okay. And so again, this is just one little strategy. There's a million of them. I just want you guys thinking differently, right? I want you guys thinking differently, besides just, "Hey, my funnel's done. Now what?" Like... Okay, now it's done. What do they do in Hollywood? They take the show on the road, the actors, the people so if it's your product, you should be going on the road, getting interviewed, doing things like that. If there's people in your product, you should be in their fan pages, and getting... interviewing them on their fan pages to get people to come back. There's so many things you can do. If you've got success stories, if you've got students who had success with your product, you can go on their fan pages, their personal pages and interview them about their success story. And then use that as an ad. I remember when Kaelin Poulin was building LadyBoss, I remember she told me she was like... There's a segment of the market that loves her. Right? They're like, "I love Kaelin. She's amazing." And they just listen to her. But she's like... Because you know... If you know Kaelin, this is getting back when she was first getting started. She had her nose pierced, tattoos, she kind of had this edgy feel. And so some people loved that, but she was like, "A lot of the moms didn't connect to me very well." And so she's like, "I understood that. So I was like, how do I open up my, my business to those... I want to attract those people, and I can serve them, but they just don't connect with me as close as you know right now." And so she said, "Well, who of my customers are moms who'd gone through the program and had success?" And she found a couple of them. And she said, "Can I interview you about your success story?" And they said, "Yeah." And so... it's kind of a cool story. She actually went through the Expert Secrets book and took the Epiphany Bridge script questions. And she sent it to all of these women, and said, "Okay, I want you to write your story, answer these eight questions." Right? And took the eight questions from the Expert Secrets book, and filled them out. So like, what's your backstory? What was the... blah, blah, blah. They filled out the questions. And then Kaelin got on the interview, and interviewed them on Facebook Live, asked them the questions. The women got them emotional, and all of a sudden had Kaelin interviewing a mom who had gone through a program that had success. And then Kaelin interviewing a guy who'd gone through it. Maybe that wasn't true. I don't think she lets guys in. Anyway, but you know what I mean. All these different people in different segments that weren't Kaelin. And then they took those videos of the interviews, and those became ads that targeted that demographic. And all of a sudden that demographic was like, "I know I may not connect with Kaelin, but man, I connect with the person that Kaelin helped, and because of that, now I connect with Kaelin." Right? And it starts opening up this huge, new markets, new doors for you. So I'm telling you this because I just want you guys thinking differently. Right? There's so many ways to do this. It's just being creative and starting to have fun with this. Okay? There's the art and the science of funnel building, right? The science is like, "This is the funnel structure." Dotcom Secrets is like, "Here's the science. You build the funnel distractions. It's how it works." Expert Secrets gets into the art of like the messaging inside the funnel, and Traffic Secrets is the art of how do you get the ads out there? You know? And in Traffic, there's art and science. There's how do you do the placements, those kind of things. But there's the art of how do I create things? How do I find things that are interesting? How do I get people's attention? And that's where it gets fun. So, anyhoo, I just wanted to share some of those ideas with you guys, mostly to stimulate your brains today, and get you guys thinking differently. Okay? Because if your funnel's done and it's launched, you're at the end of all your problems, but you're about to find out it's the other end. It's the beginning. And it's time to start learning the traffic side of this game, and start having fun with that as well. So with that said, that yes, I appreciate you all. Have an amazing day, and I'll talk to you again soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

After spending time with 100 entrepreneurs inside the Inner Circle over the last two weeks, this was my biggest take-away. On this episode Russell talks about why there comes a point where money doesn't matter, as long as you're trying to grow your business for the right reasons. Here are some of the awesome things you will hear in today's episode: Why Russell stayed up until 3:00 am to buy whatever he wanted on eBay, but only managed to spend $650. Why when you scale your business just to make more money, it's for the wrong reason. And why when you finally start asking the right questions, the money will start to flow. So listen here to find out why money doesn't buy happiness, but finding new ways to serve your customers will. Transcript - https://marketingsecrets.com/blog/when-you-shift-to-this-question-everything-will-change Learn more about your ad choices. Visit megaphone.fm/adchoices

Yes, this is how I really feel… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everybody. This is Russell Brunson. Welcome back to Marketing Secrets Podcast. Today, I've got a little mini rant for you. All right. So I'm in the middle of The One Funnel Away Challenge, and I am having a lot of fun with it. And it's funny because there's 5500 people that joined this one, which is the most we've ever had in a challenge. Which anytime you have a challenge, or that many people, there's always a little bit of crazy in there. I remember hearing Tim Ferriss talk about one time, he said that ... he's like, "When my following was small, everyone seemed normal, but now on my blog," I can't remember what, he's like "I got 10 million readers." He's like, "10 million people. That's the size of New York City." He's like, "There are a lot of crazy, insane people inside of New York City." So based on that, he's like, "People that are reading me," he's like, "there are lunatics. There are people are insane. There's probably murderers. There's like all these horrible people in there." And he's like, "When your audience is so big, there's always a bunch of crazies." And so, I was thinking about that as we start growing and there's people that come in and say funny things and just frustrating. So today, I saw one. And so, this is my little mini rant about it. The comment was basically like, "Russell, I signed up for One Funnel Way. Why do I keep getting emails about One Funnel Way. I'm super angry, and I'm not impatient. It makes me want to refund my money and blah, blah, blah. Quit spamming me with all your stuff." I was just like, all right, number one, do you know what spam is? The definition of spam is not you signing up for something and you getting emails about it. Spam means me stealing your email and sending you unsolicited mail. That is spamming. You getting messages in an auto responder is not. Number two, the reason why I do not pull you off this because it is actually strategic. It actually helps increase how much money we make. Everyone's got this, I don't know... This is the automation gurus. They had this thought in their head, like you don't want somebody just to email for a product they already bought in the past. If you do, blah, blah, blah. Or you don't want someone to see an ad for a product they already bought in the past. You got to make sure that nobody ever sees it. And so, they stress so much about pulling people out and making sure they don't see this thing, this and this. And the reality is the opposite is actually true. So drives me nuts about it. All the automation groups have this thought that yeah, you have to have perfect automations. That's what this guy was complaining about. Like, "If your system is so good. Why don't you pull me out? Because I already bought it." And there's a reason behind it. The reason is because if I did that, it would actually lower your likelihood of success. I learned this initially, actually from Matt Furey, back in the day, Matt Furey, he was promoting some course he had created. And he sent emails every single day for 30 days. And I was on a coaching call. And I heard somebody ask Matt, "Well, when people buy, do you pull them off the list, so they don't keep getting emails." He's like, "No, why would I do that?" "Because they already bought it, why should you keep sending emails?" He's like, "Because," he's like, "the first thing that happens when they buy something is they get what? Buyer remorse. And then, they may buy a product, and they never actually go through it." He's like, "You have to keep selling the person 100 times, even if they bought. You have to sell them on why they shouldn't feel bad about the thing they bought." Two days later, I'm like, "Oh man, that costs a hundred bucks, maybe I need that money." If they see another ad for it, they're like, "Oh yeah." It reconfirm their decision, gets rid of by remorse. And then someone's like, "Oh, I got the course, I haven't gone through yet." Well, if you never message them about it, they're going to forget about it. If I keep messaging them, you keep seeing the ads, it's like, "Oh yeah, I bought that thing. I should go back and do it. Oh yeah." It re-motivates you, re-inspires you, re-gets you excited about going and consuming the thing you already paid for. So by actually not pulling you off of every single list and every retargeting list and every email sequence, I'm actually doing you a favor. It gives you the ability for me to resell you, reconfirm you, get you more excited about the thing over and over and over and over and over again. If I stopped talking about Click Funnels, the moment you sign up for Click funnels, guess what would happen? You wouldn't use Click Funnels. You wouldn't be successful if you use Click Funnels. Like, "Oh, I guess this doesn't work because Russell's not talking about it anymore." I keep talking about it. Because it works. And sometimes, someone uses Click Funnels. And then, some reason, they're not happier that something happens or their business changes and they cancel. If I just say, "Oh, they used to have Click Funnels once. And they're never going to join again. That is not true. People would sign up and cancel, sign up and cancel, over and over and over again. And so, if you keep talking about your message. So while I understand the importance of automation and moving someone from list to list, a lot of times that is not necessary. In fact, it'll hurt your audience more than it'll actually help them. So take that all of you automation experts who think that that's the magic. Literally before the challenge, my team asked me, "Should we be pulling people off the list, the promotion list as they sign up?" I said, "No, because if you do, they sign up two weeks before the challenge starts, they're going to forget in two weeks. But they see the message and the next message, it's coming to you, it's starting tomorrow. I'm like, "If you haven't signed it yet, make sure you sign up." Those things get people to remember and get people that actually show up. So why would I pull them off of those sequences? I need them as excited as the person that bought, the second before we started. And so anyway, there's my mini rant for today. The other mini rant is I want people to understand... I learned this from Myron Golden. You don't attract who you want, you attract who you are. So if you're the kind of customer coming in and complaining like, "Oh, why are you spamming with all your messages? Stop sending me emails. I want to refund my thing. I'm so angry. I'm so impatient, blah, blah, blah, blah, blah, blah." Because you're getting an email, for crying out loud? You're not going to be successful in this marketing game. I promise you that. You do not attract who you want, you to attract who you are. And so, if that's how you feel about marketing, that's the kind of people you're going to bring into your world. And they're going to be the worst customers of all time. They're going to complain. They're going to whine. They're going to be like horrible people. Anyway, it's weird. I don't know works, but it's true. So be the kind of customer, be the kind of subscriber you want. If that email comes and it doesn't make sense to you, just delete it or hide it or ignore it. It's really not a big of a deal. I get in my inbox, I'd say, I don't know, on a minimum 800 to a thousand emails a day. Do I get angry about them? No. Someone's like, "Why don't you unsubscribe from the list?" I'm like "Why would I unsubscribe from the lists. I'm a marketer. I'm trying to see marketing. I want to see 1500 emails come in my inbox every day, with 1500 swipe files of people doing the thing that I'm trying to learn how to do, the thing that I'm trying to become better at doing. Why would I unsubscribe? Are you moron? Or "they send like five emails selling this product, I unsubscribe." I'm like, "Really? I thought you signed up to become a marketer. Watch it, watch what they're doing, figure it out." Don't be like, "Oh, I know what I'm talking about. I'm annoyed. Seriously, that's how you're going to fail in life, especially in this game. Watch, be excited, funnel hack. Be like, "Huh." So like, "I'm angry that Russell is doing this I'm inpatient. What if you stopped for a second? It's like, huh, Russell makes a crap ton more money than me. He makes more per day than I make per decade. I wonder if he knows something I don't know." I don't know. I'm just putting it out there. So yeah, there you go. Me, rant over. That's all I got. You guys don't get bought into this whole automation thing. It is not as powerful or important as you probably think it is. That's number one. Number two, you attract who you are, not who you want. So don't be a bad person. Be awesome. That's all I got. Thanks, you guys. Appreciate you all and have a great day. Talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you notice this when you were reading any of Napoleon Hill's works? You should be modeling this for your business too. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

This is my new favorite software for creating products, order form bumps, upsells, and more. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson, I welcome you first off to the Marketing Secrets podcast. I'm excited to be hanging out with you guys and I'm thinking about doing some upgrades to this podcast. Which makes me sad, because part of me loves the way it is now, but part of me keeps thinking like, "What could we do to make it amazing?" Anyway, keep paying attention, because there's probably some cool stuff coming really soon. But Today I want to talk about something that is really cool, that is here today that I am freaking out about. And yeah, it's by far my favorite new tool that I've been using. Yeah, so you excited to hear about it? It's going to change everything for you. All right, so, I got to tell you guys a story. I remember... So, my first mentor in this business, his name is Mark Joyner. And I remember, if you don't know, it's Click Funnels and we had it live for, I don't know, maybe two years or something. We actually had Mark fly out and I got to build the funnel for him and it was really, really cool. I remember we were sitting there and I'm building his funnel and having so much fun, and he says something to me. He's like, "Man, I've never seen somebody who's really that excited about their own product." I was like, "Oh yeah, I'm obsessed with ClickFunnels. I'm here every day for hours and hours and hours every single day." Oh, I wish ClickFunnels would log time, like how many hours you spend in there. Because I guarantee, I think I spent more time inside of ClickFunnels than any other human on this planet because I love it. And how cool is it to be able to create a product and use a product you love so much, you use it literally every single day? There's not many people that can say that. In fact, I guarantee you that none of my competitors, the founders of the company, used their own product a fraction of what I use our own product because I use it every single day. Every day we're launching new funnels, we're testing new things, we're checking our stats and our ads and we're making split tests and tweaks. I'm obsessed with it, as you guys know. But it's been a long time since something like ClickFunnels has come out that I've been excited for, and it's actually interesting the backstory behind this. When we first launched ClickFunnels, there were three partners. The first it was me and Todd Dickerson, and then we brought in a third co-founder, some of you guys know him, his name is Dylan Jones. And Dylan was the one who built the original ClickFunnels editor. He was part of the team for a couple of years, and then eventually we ended up buying him out and he's been off on his own, having the time of his life for the last couple of years. Recently, he started just playing around with some new ideas and he wanted to get back to coding and creating and stuff like that. He messaged me a little while ago. He was like, "Hey, I have this new tool that I created. I want you to check it out." I'll give you the tool upfront and I'll talk about what it does. It's called one-pager. So it's onepager.io. So www.onepager.io, if you want to see what it is. But it's this really cool editor that makes these one-pagers. They're called one-pagers, right? At first, I was like, "Okay, I don't get it." He's like, "No, it's really cool. You can use it for making lead magnets or creating process flows or everything." I still didn't get it at first, right? I was kind of struggling. Then he demoed himself using it. It's so cool. He opened up this grid and then you drag the grid and you create a little blocking. Oh, what you want in this block? You want text or video or a headline or a checklist or whatever, and then you drag another block and really quickly, in like five seconds, I watched him build out a SWAT analysis one-pager and then he did another one. I was like, "Oh my gosh, this is cool." I'm like, "Let's do a one-pager for a concept inside my books." He's like, "Well, give me a concept.", so I'm like, "Okay, here's my storytelling framework." He looked at my storytelling framework and within five minutes he built a one-pager for it. That was insane. We're like, "Literally I could use it as a lead magnet", I said, "Hey, give me your email address and I will give you this one-pager, which is going to teach you my story framework" or I could sell them and give you the episodes and be like, "Hey, you bought my book, if you want here's my six one-pagers for me showing you all the processes of the book, section 97 bucks." I created an upsell for it in a heartbeat. In a few minutes, I created an upsell that fast from my book, or I can make an order form bumps or I can make... Oh, there's so many things. And I became mildly obsessed. I say mildly obsessed because I know to this day, there's nobody who spent more time inside of one-pager than me. I have built out now... I found out about it right before we launched the five day lead challenge, somebody has asked us to do the five day lead challenge. And in that challenge, I was teaching people to make lead magnets. I'm like, "Okay, everyone use one-pager." In fact, I got Dylan to go and create it so that everyone could create their first one-pager for free. So I was like create a one-pager and use that as a lead magnet. So in the five day lead challenge, we taught... I think we had 45,000 people registered for that, I taught them all like, "Hey, here's how to make a one-pager, go use that. Now you have a lead magnet you can go give away." And so I had everyone go create a one-pager lead magnet. And then we did the one funnel away challenge. I structured it where every single day I taught a principle, but I made a one-pager out of that principle. And every day they learn a principle from me. And then they get a one-pager with all the stuff in it, right? And the day two, day three... So I built 30 one-pagers for the one funnel away challenge. I did five one-pagers for the five day lead challenge. And now it's like every thought I've ever had, every concept, everything, every framework I've built, every principle, every everything I've ever created or dreamt of I'm turning into one-pager. That's how obsessed I am because it's taking these things, these concepts and it turns them tangible. It's hard to explain what a one-pager is until you actually see one. But it takes something and it makes it tangible, where it's like, "Oh, now this framework, this abstract concept you shared with me, now I can actually see it, I can touch it. It's a thing that I can actually... It's a one-pager." Ah, it's so insanely cool. And I'm excited because I literally have been using this tool every single day. And as I looked over the last literally 45 days, there's two products I've used every day. And that's Monday through Monday, seven days a week and that's ClickFunnels and it's one-pager. And I have to... In full disclosure, I got so obsessed with one-pager I asked Dylan if I could buy into it, become a partner and so now I am. So, yes, I do have ulterior motives to tell you about it. But the reality is these are the only two products that I use every single day, every single day in my business. That's it. Like, there's other ones I use every once in a while, I log into my odd responders, I log into my analytics. But the two things I use every single day are ClickFunnels and one-pager. And that's pretty cool. How cool is it to create products that you use every single day? Not just like, "Oh, this is a good idea. You can use it once." Like, every single day. Every day I'm in one-pager and now I'm going through everything I've ever taught. All my books, all my speeches at Funnel Hacking Live, all my projects that got partially done but not finished, I'm turning them all into one-pagers. One-pager after one-pager, I'm building lead bags, I'm building order form bumps, I'm building courses, I'm building everything with this amazing new tool called one-pagers. So, anyway, if you're not staying on one-pager right now, you don't have a poll. You should pull over the car, pause the thing, go to onepager.io. And what's cool about it is you create a one-pager and you can give it to somebody, right? So I give it to you and you can go take it and you plug it into a one-pager account and you give a free one page account. Because it stores all the one-pages people are giving you, right? So you can have all the content, the curriculum, the things you're learning, and they're all stored in your one-pager account, which is cool. And then had Dylan set up so the very first one-pager, you get one for free. So you got one, you can give away for free. You can make a lead magnet, doesn't cost you anything. Then obviously upgrade, you can create unlimited and it's insanely cheap, the software. We're going to be raising the price soon. But right now it's really, really cheap. And then you can start creating these things. And Dylan is in full out creation mode. He's adding all sorts of new things to it. He's adding new elements, just new stuff. That's amazing inside of it. He's working on membership modules and things like that, where you could have password protected one-pagers and you have all... Anyway, once they get unlocked, when somebody buys from you. And the future is really, really cool, but literally the product's been live to the world for 45 days now and I've used it every one of those days. And so, anyway, it's not that often I get excited about a tool. In fact, I have not been... I told Dylan this, before we became partners and before I bought into the company I said, "This is the most excited I have been to buy software, it's ClickFunnels. That's it." And he got pumped and I got pumped and now it's part of my daily routine. I'm in one-pager every single day. So if you're a creator, if you're a designer, if you're thinking about things, if you're trying to create products, if you're trying to create lead magnets, you're trying to create order for bumps or courses or whatever, you should go start using one-pager. If you're a speaker, if you're a presenter, if you're... Whatever you are, one-pager is amazing. It's one of the fastest ways I know to create a product, fastest way to get an idea out of your head, fastest way to get a tangible thing. So, anyway, you should all go to onepager.io and just go get a free account and just played with it, it's seriously that cool. Anyway, so I'm pumped. Like I said, it's not very often that I use a product every single day. And the only two products I use every single day right now are ClickFunnels and onepager.io. So, there you go. And also, just to add to that, there's one other product that we're working on right now, that I can't tell you what it is yet, but it is amazing. I do think it will be the third product I use every single day. So, we're probably three months out, frankly didn't talk about that one, but it's cool too. So I'm sharing this for a lot of reasons. Number one, I want you guys to go sign for onepager.io. Number two, I want you to think about what is it you could create for your marketplace you would actually, legitimately use every single day. Because if you're going to use it every single day, there's a good chance that your market will as well. And so it's just kind of a test. In fact, I can tell you in the past, I created software in the past that I sold, but I never really used it myself. Like, "Oh yeah, it does this one little thing." But it wasn't something that became a staple in my life. Do you create something that literally you can't live without, where you're using it daily? Man, how powerful is that? Then your customers start using it, they're using it daily. It just changes everything. So anyway, hope you guys check it out, onepager.io. Have some fun with it, play with it. And like I said, I'll talk to you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell goes on a deep dive, explaining all the fun things that went on behind the scenes of the first day of this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. It's been a little while since I've talked to you personally. That's not completely true. You guys have been listening to some of the Traffic Secrets episodes over the last few weeks, but right now I'm recording this episode about two weeks after Funnel Hacking Live 2021 is over. And I wanted to share some of the thoughts, some of the behind the scenes, some of the craziness and chaos that happened, and how we pulled off the biggest events since the coronavirus has hit inside of our industry. So with that said, I'll queue up the theme song. When I get back, we'll hang out and talk about the event. All right. So first off for those who came to Funnel Hacking Live that was so much fun. Thank you for coming, for participating, for playing all out. Folks who weren't able to come, but watched from home, thank you as well for participating. I hope you guys enjoyed it. It was really cool. This is our first year ever doing a hybrid where we were going to have people in person and at home. And honestly, I've never told anybody this, but about 30 days before Funnel Hacking Live actually happened, we had to make the decision if it was going to happen. And it's one of those weird meetings where it's like, "Do we do this? Or do we not?" Because COVID numbers are spiking and all sorts of like just the chaos and just all the things that were happening. And we had to basically put down a down payment on Hogwarts because yes, we rented Hogwarts for the inner circle and two comma club winners. And so that was like the drop dead. We have to write a check right now for, I don't know how much it was, quarter million dollars or whatever it was for Hogwarts. "Are we do this or not because there's no way to get this money back if we decide to not do Funnel Hacking Live," and I was like, "Wait, we may not be doing Funnel Hacking Live?" And they're like, "Well, this is the last shot to change it." I'm like, "Ah." So there's all the fear behind that. So finally, I was like, "All right, we're doing it. Put the money down. This is happening." As we got closer to the event, one of my kids got COVID at school and we're like, "Oh no," because I was like, "I don't really care. I'm not too nervous about getting COVID." Other than if I get COVID during the event, like that would be tragic, right? Like everyone's coming to hear me talk about funnels and stuff. And if I'm not there, I can't speak. Or are people can get on stage and get their pictures with me or all the different things. Give their awards on stage and it could have ruined the whole event for so many people who'd put it in life savings for some people to come and travel here and to be part of this thing. I got really, really nervous and so I started doing everything you can dream of to protect myself and my health. I was taking every pill and powder you can dream of. I had my natural path coming and doing I.V. drips throughout the day, so I'm working while I've got bags of stuff, hooked to all my veins and all the chaos to try to make sure that we could stay healthy for the event. We also normally fly commercial there, but I was like, "Anything I can do to minimize my exposure until the event happens the better." So we flew private out there and we got to FHL and we got their day earlier than I normally do, which was actually really nice. A chance to get to see everything and watch things get set up. You could tell there was something about year that was just different. The energy in the hallways. And you saw people was just, you could tell people missed being around each other and missed networking and all that kind of stuff. And so everything started building up towards that. And I remember the night before, so we did our big party at Hogwarts. We took the inner circle members and two comma cup winners and two comma club X-ers and all of our high-end coaching people to Hogwarts and we rented the whole thing out, which was crazy. So we got to be hanging out in Diagon Alley, and ride a Gringotts ride, and then get butter beer and just hang out and network. It was really a really cool special time for, I think everybody. But for me, I had to like leave a little early cause I was like, "I'm still not done with my slides," as Russell normally does. In fact, we brought our two twins. One of them was just like, "Dad, you're still not done with your slides" like this is crazy." I'm like, "I know I just- there's so many of them to do." Anyways, went back home that night and got everything ready. The next day was Funnel Hacking Live day. Those who haven't been to our event before, we don't start till like noon on day one, which gives us the morning to keep getting people registered and just gives me the morning to kind of prepare and make sure that I'm ready. It's scary when you start at nine. That means you have to be up by like six, preparing. Day one, we start at noon, which is really, really nice. And this day one was going to be interesting for a lot of reasons. Number one, it was the first time we had a virtual audience at home plus our normal people in the audience. And so there's kind of that dynamic that we had to kind of figure out at first, but also this year was our Click Funnel seven year birthday. And so I got up of very beginning and talked about entrepreneurship. Excuse me, I have a cough right now. I'm kind of recovering from, from Funnel Hacking Live, honestly. Anyway, and so I did my initial presentation and then I brought Todd out because we had something that we've been secretive and kept secret for the last, over a year now, which is, which is crazy that I kept a secret that long. You guys should be so proud of me. I'm not, I'm not very good at keeping secrets, but we announced that we are about to launch Click Funnels 2.0 and people went crazy. We kind of talked about it a little bit and I said, "You guys want to see a video of people who've actually seen Click Funnels 2.0?" and everyone went crazy as we watched this reveal video of just everybody watching it and freaking out. And it ended. And I was like, "Who here wants to see Click Funnels 2.0?" And they all went crazy and I was like, "Cool, tomorrow's our birthday. And tomorrow we're going to show you all inside everything." And it just like got quietly, just dead, quiet, awkwardly, quiet. I was like, "Oh crap, what do we, what do we do now?" And then I didn't know how to transition. That's when Todd is going to transition off stage and I was going to start the keynote presentation that I was going to give. It was just this weird thing. And I was like, "Okay, well, thanks, Todd." He kind of walks off. I totally messed that part up. And then I turned around and looked the audience and they were all just like, "You're really not going to show it to us right now?" I was like, "No, if I went to my first presentation," excuse me, which was one I was really excited for, it's called advanced funnel audibles. But because of the weird energy, I feel like the energy kind of dropped with my not giving them any info on 2.0 and do that next presentation. And it was the more advanced one. And I was so excited for that one, but I didn't feel like that one nailed it. I don't know when you're on stage. You can, you can feel like which one's like, "This crushed it," and which one's kind of you're like, "That didn't quite go perfect." And so I did the presentation. I think again, it was great, but it just didn't land. The energy wasn't what I wanted when I was sharing that. I wanted that to be my kickoff. So that was kind of one of those things where it's like, I think people understood what I was talking about. Blown away, but the energy just kind of wasn't... Anyway, this is me re-second guessing everything. I want to go back and redo day number one. But after that, then Anthony Trucks came and spoke on identity shifts and he was amazing. I've known him for quite a few years, but it's the first time I'd ever seen him speak in person and he just brought the level of energy and excitement that he brought was amazing. And just talking about his life and how many times he had these identity shifts in his life and how it affected everything and how to actually be able to take your identity and consciously change it, to be able to get the outcome that you're looking for in life. It was really, really cool. So Anthony spoke. After that Kaylin Poland came and spoke, which is exciting, because I wanted her to show how a lot of times people aren't in our industry, in our Click Funnels world, they think, "Oh, why sell physical products?" Or "I sell info products." Or they have a thing that they do. And I was trying to have Caitlin show that, no, you have a customer and you serve that customer. Right? And you do it through all means possible. You can sell them information, or physical products, or supplements, or coaching, or clothing, or whatever, your job is to serve those people. And that's the focal point. So she showed how they'd done that, Lady Boss, and how they've grown this huge company because of it. And that was really, really cool. After that, then we brought Stu McLaren on stage and we were able to give him a check for him and his wife's charity called Village Impact. And that's the group that I go to Kenya with every... Man, almost every year seems like. We're going in March, I believe, as long as it doesn't get canceled. But when we first launched Click Funnels, we set up where every time somebody builds a funnel, we donate a dollar towards the Village Impact and so this year's check was crazy. It's over $200,000, which was so cool and it's going to help so many amazing kids over in Africa. That was really fun. And then we also had a chance to launch a new site we'd built for Operation Underground Railroad called the Save a Child Challenge. And so we launched that at Funnel Hacking Live, which was really, really cool as well. And that was kind of everything before dinner. And then we fed everyone dinner there, because we wanted to keep people close around. And then that night we did workshops. Typically, if you've been to Funnel Hacking Live, in the past we do these round tables and everyone has a chance to be around the round tables, but because of COVID restrictions and stuff, we thought it'd be better to just do breakout rooms kind of. We had four breakout rooms. Jim Edwards went and talked about copywriting and he helped everybody actually build out their customer avatar, which is really cool because it's the foundation of all copy where most people never even do that. So he got them to actually build that out, which was really, really cool. Catherine Jones was back this year again, and she talked about funnels and building funnels and she did an amazing job as well. Rachel Miller came and talked about free traffic, which was really cool. And then Myron Golden talked about sales. And so those four people run these hour long workout workshop rooms. And while I was sitting there, I was supposed to be doing this other presentation that I was really excited for, but I was still kind of bummed about my my earlier presentation. I was like, "I don't want to give this. I just want to go home. I'm so tired. I want to go to bed. It's been such a long, stressful day," and all of a sudden people started filling back in the rooms and I'm like, "Oh man, I got to do this." And so I got on stage and I did my second presentation for the day, which was called Virtual Real Estate Secrets. And for whatever reason, I never know which ones are going to hit or not hit. But for whatever reason, the energy during that presentation nailed it. People were excited, they were on fire. They were just excited about the possibilities. What I was showing them was, I've talked about before on this podcast, but sometimes we talk about trying to build this huge empire. We're going to have tons of followers and fans and all these kind of things, but the reality is there's other ways to make money online too. And I talked about how in real estate you can buy a house and you can flip it. You can buy it and you can rehab it. You can buy it and you can put renters in it. There's all these things you do with real estate and I’m like, you can do the same things with virtual real estate, these little websites, these little funnels. And so I had like probably a dozen examples of little businesses that I've built that are just kind of running on autopilot, my little virtual real estate empire. And I kind of showed those things. And anyway, I think it was really cool because I think a lot of people, it opened their mind like, "Oh my gosh, I could do that. I could do that." And I started helping them just have ideas, of ways that they could get started easily without having to stress about, "What's my message going to be and who are my people," and all the things I think a lot of people get nervous about. So it's like, "Well, don't worry about that right now. Let's just make some small businesses. Make a business cash flows you a hundred bucks or 500 bucks or a thousand bucks." These are really easy to do when you understand the basics, so that was really fun one. And that wrapped up day number one, which was really cool. So anyway, I'm going to do a couple episodes, kind of talking about some of the core things that we did in this event. Throughout I'll also talk about the things we do during the event to help stimulate sales later in the event. Because you guys come to me, you want to learn marketing. So how do we use Funnel Hacking Live? How did we, did we use it to generate well over $10 million from the event? And so I'll talk about some of those things, but it all started on day number one. Day number one, the goal is to blow their minds, get them where like, "Man, if this is all I got this was still worth it." That's the first thing we want people thinking. And then also is helping them understand that there's a vision bigger than you. So you've ever noticed that Funnel Hacking Live day number one, we always have some kind of charity component where they're watching me give money to charity. And then also we're asking them to give money to charity because it helps train people on how does the room work if you're going to give somebody money, where do you go? Like where's the back of the room, where's the table? But also it shows that me and Todd, who are the ones who run this company, run the event like that. That we don't just say this stuff. We practice what we preach. We're donating money. We're giving money. In fact, you'll notice, we'll talk about this later, but on day four, whatever money people give to the Save a Child Challenge, we matched it. We're trying to show that like, "Hey, we also are doing these things too. I'm not asking you to anything that we're not willing to do as well." And so it all kind of starts with that day number one is blowing their minds, making them see that you're doing the same things you're asking them to do and just giving them a really good experience. And that's kind of how the very beginning of Funnel Hacking Live went this year, 2021. So those who were there, if you enjoyed it, please, take a picture of this podcast episode and tag me in it and let me know what your biggest favorite thing was from day number one, there's so many cool speakers, so many cool things. For me, my favorite thing I think was my last presentation, when I did the virtual real estate presentation, I can just feel the energy was perfect. And everyone was so excited. That and also the Initial Launch 2.0. I did the whole teasing thing and everyone's energy dropped. It was still cool to be able to finally talk about this thing that we've been talking about for so long. We were so excited to share with the world. So anyway, there's day number one at Funnel Hacking Live. Learn more about your ad choices. Visit megaphone.fm/adchoices

As you watch your Christmas movies and think about your relationship with God, I hope that this will give you something interesting to think about. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And actually we're like a couple of days before Christmas. Instead of "Hey", maybe I should say, "Ho, ho, ho, Merry Christmas." And welcome to the Marketing Secrets Podcast. All right, everybody, we are getting ready for the holidays. I hope you are as well. I know this year has been nuts for pretty much everybody. And so I hope that we are, like me, looking forward to a time where we get to stop thinking and stressing and just think about our families for a little bit. I'm looking forward to it, and hopefully you are as well. Anyway, I'm telling you a story happened last night. It was kind of interesting. So I was, we were going to, my wife was actually, we were with the kids, it was after church and we're kind of getting the kids settled in. And we had a Christmas program at church, which was really nice, but kind of the tone in the house, hasn't been Christmasy and my wife, Colette, was just like, we need to do something so it feels like Christmas in here. And so she went and put in The Polar Express, which, obviously we've seen that a million times. It was kind of fun as a family to sit and watch it. And it was interesting as I was watching this, the whole concept is believe, and it's talking about believing in Santa and things like that. And I'm not going to talk too much about that, but I think that obviously all the things that are happening in the Christmas holiday are symbolic, right? It's the symbolism of gifts. And Christmas is representing Christ and him coming and him bringing the ultimate gift of his life to us and how amazing it is. And then our job is to believe in him and believe in that gift to believe in these things. And again, I know that there are different faiths and denominations listening to this, and if you're not Christian, that's okay. This is, if you were telling me some of your beliefs and no matter what you had, I would respect that and listen, and it wouldn't be offensive to me. So hopefully it's not to you either, but as a Christian, as someone who believes in Christ, I think that Christmas is all symbolic, obviously of him and this gift he brought and our job is to believe in him and then having a belief that our belief actually leads into actions, right? Like if you do believe him, then what does that mean about you? How are you going to try to change your life? How do you become a better person? How are you going to try to live? And it's interesting, as I was thinking about that, I was thinking, Christmas is such a type and shadow of Christ. And I started thinking about just how many other things throughout life are types and shadows of that, right? For those who read the Old Testament, you have the story of Abraham and Isaac and how he had to sacrifice his son. Right. And that is the type and shadow of when our heavenly Father had to sacrifice his son Christ. And throughout the Bible and through other scriptures, like there's all these types and shadows where things are happening and it's foreshadowing events that are happening later in time. Right. And it's so interesting. And I think that, I feel like we have this consistent, I don't know how to explain this correctly. Hopefully I don't mess this up too bad, but throughout our lives, there's these patterns that repeat themselves for us to see and to notice. Right. And it's interesting because my goal is not to get sacrilegious with it. So hopefully I'm not, but it's interesting, you guys are here listening to this podcast because you're entrepreneurs and you're trying to figure out how to market your business and things like that. And so what's the correlation for us, right? And you think about that, in the movie, The Polar Express, these kids are getting on a train and the train's moving forward. And one of the lines of the end is your job is not to think of the train, try to decide if the train's real or not, your job is just to get on the train. Right? And they go through the whole process and talk about how important is to believe. And you've got to believe in this thing you can't see yet and there's kind of the guy in the top of the Polar Express, who's like the opposite. He's the naysayer. He's like, if you can't see it, you can't believe it. You know? And there's kind of the light and the dark and a pulling in both directions. Right? And so obviously there's the spiritual journey that that's symbolizing, right? This is life. We're on this train. We're going towards something... You believe, you don't believe, there's people holding you away and all those kinds of things as you were going to this destination. But I think about it with business, how similar it is too. We come on this business and it's like, okay, the train's moving, right? All you guys were here, either you're on the train now, or you're watching the train go by. You're seeing stories of a person after person after person having success. And you're like, "I don't know what to do. I'd get on the train ride. I get off the train. Is that train even real? Like, is this stuff real what Russell's talking about? Is a fake? Are people actually having success? There's all these things, right. And the first step is your goal is not to try to believe that the trains real or not, it's just to get on the train, right. And so if you're not on the train, that's the first step. Then you get on the train and then it's like, I still think there's so many people that are skeptical. Oh, is this real? Is it not real? Like, do I believe, do I not believe? And it's like, you've got to believe, because if you don't believe, if you don't have faith first then your actions aren't going to follow. I think this might be real but I'm not really sure. The way that you pursue that is going to change, right. It's a reason why when we have faith in God, or in Christ, wherever you have faith in, right? If you have faith and you actually believe, you're going to do things differently. You're going to live differently. You can become someone different because you have belief in it. And if you're like, "Ah, this may or may not be." You're more skeptical, you're not going to take the steps you need to do. And the same thing is true in business. Like in business, if you're getting on this train and you're, "I think it's true, but I'm not really sure. I'm kind of going back and forth. Maybe it's a scam. Maybe it's not, maybe I'm successful, I'm not going to be able to be successful." All the things, right. If you don't have belief, you're not going to take the steps necessary to be successful. That's just, it's an eternal principle in anything, and it's true in... Obviously this is a business podcast, but is true in all aspects of life, right? With marriage. When you meet your spouse, your significant other, the person that you're going to marry, it's like, "Ah, do I get on the train? Do I not going on the train. Is this the right person?" It's like no, like you have to believe this is the right person. Right. You have to have belief in it. And then if you believe like this is your person that you're going to marry, this is my spouse, you do things differently. Right. You become someone different. And so it's true in all aspects of life, same with if you're going to school, if you're going into, I don't care what it is. And so I just, as I was watching, I was just like thinking how interesting it is. How we have these types and these shadows, that the process is the same though over and over and over again. Right? And so in this Christmas season, I just, I don't know, this is kind of a weird podcast to do, and I'm just nervous recording it. Maybe it makes no sense to you. But I think that these principles, as we use them in the Christmas thing, they're kind of funny and they're cute. We watched all the cartoons and the TV shows and there's that version of it. But if you look at it through the lens of like, this is a type and a shadow of my beliefs in God, or my beliefs in my business, or my beliefs in my spouse, my beliefs in myself, my own identity, my own... I can start looking at that. There's these really cool patterns that happen consistently over and over and over and over and over again. And maybe the movies talking about belief in something that may not actually be real, but it's, again, it's a fable, it's a story to illustrate something differently. Right. And so, I don't know, that's kind of been my interesting thing for me as I've been watching this and just looking at... I used to watch Christmas movies just for an enjoying thing, but I'm trying to look at them now, at least as of yesterday, like as a personal development seminar, right? Like what are the principles here? They're talking about belief, they're talking about faith, they're talking about, if you do have belief, like how does that change? If you have real faith, how does that change your actions? And then what's the fruits of that? Like what happens because of it? Right. And so, anyway, it's kind of interesting. So my challenge for you guys in this Christmas season, you guys are watching these things and having fun with your family is just start looking at it because it's something that you can use in different areas of your life, again, from your business, to your spiritual life, to your family life, to relationships. The pattern is there and it repeats itself over and over and over again. It's interesting. It's like when I was geeking out and doing all this study on the hero's two journeys, if I've done some episodes on that, but if you read the book, The Hero With a Thousand Faces, right, he talks about Joseph Campbell in that book, talks about if you look at all a story from like the beginning of time, until now, it doesn't matter what society, what language, what time, what era, the story frameworks are the same. And you see them over and over and over again, right? Almost all successful movie, book, folklore, myth, story, like they all follow the same pattern. I think for a lot of us, at least for me, I look and I'm like, that's really cool. I'm going to, this is the pattern that George Lucas used to build Star Wars. Like, it's really cool. There's the pattern. I see it. I'm going to go back and replicate it. But it's like, why is that pattern everywhere? Why has it been in our DNA as a society from the beginning of time till now? It doesn't matter what language, what society, what time, what era you live in that, that thing is there. And say, maybe it's just not a storyline that someone invented and taught everybody back way back in the day. Maybe it's a framework. Maybe it's true. Maybe it's something there. In fact, if you start looking at just The Hero With a Thousand Faces, right. That book or that framework, it's like, oh my gosh, like the reason why this storyline has been used so many times, it's because it's our storyline, it's your storyline. Right. You start looking at that and that's why we really connect with those movies, because we start seeing this over and over and over again, it's like, this is my story. And so, I don't know, maybe I'm overthinking things. Maybe it's out of place when we talk about this on a marketing podcast. But I just want you guys to, as you're watching movies and things, is just try to put yourself in that, how does this relate to your business, how does it relate to your life, how does it relate to your spirituality? How does really through relationship with a God? Because it does. And even though the stories may be goofy, maybe a reindeer with a red nose and maybe, whatever, the frameworks, the stories that you guys are hearing are based on true principles and there's there's truth in all these things. So anyway, there you go. I'm sure it offends someone. For you, I apologize. For everybody else, hope you enjoyed it. And if you got nothing from this, then just skip through it and listen to next episode after Christmas. But that said, Merry Christmas. I appreciate you guys all. I'm grateful to be here. Grateful, honestly, for your attention. The fact that you listen in this podcast means the world to me, hopefully you get value from it. And we have some new things coming up in the new year and moving forward to make the podcast even better, more exciting. So I'll keep you guys loop on that. With that said, if I don't talk to you before the end of the holidays, have a great holiday and we'll talk to you all again later. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell is still on vacation, so we're dipping back into the vault to share this awesome episode again. Transcript - https://marketingsecrets.com/blog/326-entrepreneurial-scars-revisited Learn more about your ad choices. Visit megaphone.fm/adchoices

During my live on stage Q&A, I did not expect her to say this... On today's episode Russell shares an interview he did with Lindsey Stirling at Funnel Hacking Live 2019 and talks about what some of the things she said were and why he wasn't expecting it. Here are some of the amazing things you will hear in this episode: Why Lindsey thought that America's Got Talent was right about her not being good enough. Find out what Lindsey's book is about, and how it follows a theme of her life. And see why Lindsey is also involved in Operation Underground Railroad. So listen here to find out how Lindsey Stirling got started, and how her story is similar to that of an entrepreneur. Transcript - https://marketingsecrets.com/blog/223-the-shocking-response-from-lindsey-stirling Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m opening a small window for just 2 people, where I’ll work one-on-one with you to write your perfect webinar! Text Me 208-391-3098 - And make sure to follow the instructions exactly! Learn more about your ad choices. Visit megaphone.fm/adchoices

See if your question got answered live! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everyone. This is Russell. Welcome back to the Marketing Secrets Podcast. I'm back with Josh today. And do I tell them what today's episode is, this is a really fun one? Josh Forti: Yeah. Today guys, we're doing rapid fire. We went to the community. We asked a bunch of different questions and by the way, we have like so many more to go over. So like, hey, just keep coming in, which is awesome. But it's a rapid fire Q and A with Russell to kind of bring out a side of Russell that maybe, maybe we don't get to see as much by asking just a bunch of rapid fire questions. Russell: There's some cool questions there. I think you guys going to enjoy. I think there's something for everybody. So listen, take notes. And next time we ask you for some questions, make sure you submit them maybe you'll get answered live. Josh: And called out. We called out some people. Russell: It's true. Maybe you got called out. You should pay attention. Anyway, thanks Josh. This was a fun episode, with that said, let’s queue up the theme song and we'll get right back with some Q and As. Josh: All right. So this one I want to do a little bit different, kind of phase three here as we go through this is I went and ask community bunch of different questions and there's so many different ones. I've got screenshots on screenshots on screenshots of, on Facebook, on Instagram and kind of things like that. And so I thought it would be cool to go through and do a rapid fire style where we hit you with a bunch of different questions. And there's a lot of similarities, like underlying actual questions at what it is. But a lot of it is people they want to understand your thought process. They want to understand how you run certain things or how you do certain things or whatever. And so what I thought would be cool is I have enough questions to where we could literally do one a minute for the next couple hours. So take as much time as you want or need to go through this. But I think if we just went through and did like a rapid fire of like, all right, start here and then go through and do this, I think that'd be super beneficial. And I think it'd be a unique creative thing that we could try and see how people like it, sound good? Russell: That'd be fun. Let's do it. Josh: All right. So the first question is, and I think this kind of... It's interesting, I think this ties into both of our previous topics that we covered and talked about, whether it be podcasting and finding your voice there or funnels and figuring that all out is like... The question got asked probably three or four different times, some variation of like, what do you do when you don't know what you want to do yet, like when you haven't found that voice? And you're like, because I think... For me, it's interesting. I actually found my voice before I found my product, right? And I think a lot of people figure out what they are going to sell before they find their voice. And so for me it was a little bit easier because I had all these followers before I was ever selling anything and I was super broke and then I found dotcom secrets and it was like, "Oh my gosh, this is amazing." I literally went from making like $25,000 a year to like $250,000 a year and like one year. It was amazing because I just added it too. But a lot of people, they really struggle with like, "Okay, cool, I get all these things conceptually. I know I need a funnel and I know I need a value ad. I know I need a community and a following and raving fans. And I get all the things, but I don't know mine yet. I don't know the thing. And so when you're doing that, like what's the thing that you do or what advice would you give people to fix that problem of, or what things should they be focused on when they haven't found their voice yet? Russell: I'd say there's two directions on this, and both of them are correct. It's just depends on who you are. Number one, if you are a visionary, if you do the DISC profile, and you're a high I, you want to be the person that's there; the biggest key is not to wait. If I would've waited four click funnels and funnels, I never would've got here. I just started creating stuff that was bad like potato guns, zip brander, or forum fortunes. All these things that didn't work or I made very little money. No one's ever heard of, but I did 150 funnels before I was ever like, "I'm the funnel guy. I'm going to fun... I go on teach..." I started getting into funnels and then we built funnel software, but it was man 14 years and 150 funnels before I figure that out. But if I wouldn't have been in motion, I never would've found that. So if you are a creator and you know that's your calling, just start moving forward and find out what you're passionate about. If I was starting today, I would be into bio hacking, I'd be into nutrition. I'd be into those are the things I'm really geeking out about now in my life. So I'd be running that direction. I don't know what the opportunity's going to be, but I'm going to do something or I'm going to nothing… And then eventually I feel like God, as we start moving in a direction, like conscious I'm moving this direction, trying to figure this out; He will give us little ideas. He'll give us impressions and ideas. And He's trying to see like, "If I give Russell's idea, is he going to be good steward to this idea or not? And if I take it and I implement it, He's like, oh, he's a good steward of little thing, let me give him some more. Let me give him some more." And then 14 years later, He is like, "Okay, now I know he's worthy of this. Let me give him the big idea." But He's checking it. And if you get the idea, you're like, "Oh, I'm scared. I get fearful, whatever." And you don't do it, He's not going to give you the next one. He's like, "Oh, he's not a good steward of ideas." And He gives idea to somebody else. It's why, how many times you are like, "I had an idea for that, but so, and so did this." Because you weren’t a good steward of the idea when it showed up. So that's the one thing it's like moving forward. The second thing is that some of you guys, you're not the visionary person and that's okay. There's 450 people who work at ClickFunnels who aren't the visionary person. And if it wasn't for all of them, I'd be screwed. There are people that are my number twos that are my psychics that are helping me support it and they can buy into my vision. In fact, I remember Leon who designs all my slides for me. He's one of the most amazing people in the world. And he was out here in Boise one day and he's a quiet guy, just more reserved and he's got to leave for the airport. And he pulled me aside, he said, "I want to talk to you real quick." And I was like, "Yeah, what's going on?" And he said, he's like, "I've decided that my mission in life is to help you to get your word out to the world." I got chills and I was like, "Oh my gosh. Thank you." It was such a cool thing. And I was like... And I got it. He's got this skillset. He's not going to be on stage doing the things and doing podcasts and stuff, man, without him, I couldn't do what I'm doing. So being a supporting role is huge. So find a vision you do believe in. If you're like... I think Dave Asprey in the bio... and the bulletproof movement is the thing, go get a job from them, go work for them, go work for free, whatever. It's like, go figure out how you can be close to that person and help bolster. It's like, I'm hoping that everyone believes in something. Figure out something you believe in, you're passionate about and go be a supporter of that. Your vision is not to be something you created. It's just something you're supporting and you're helping to move forward. And so that'd be my two advice, depending on which side you fall on. If you're not sure, just start running. Josh: Love it. Russell: See what happens. Josh: Love it. That's awesome. And I think that's really, really cool. My current assistant, I've cycled through a couple of assistants now and I finally have one and she's amazing. And she's just like, "I came into your company thinking that this is what you needed." And I was like, "Yeah, because that's what I told you I needed. But I had no idea what I needed." And she's like, "What you actually needed is this." And I'm like- Russell: "I need you to tell me what I need." Josh: ... right. I was like, "Are you going to leave me now?" She's like, "No, I believe in you. And I believe in your vision. I know what you're trying to accomplish. You didn't realize this is what you needed but I believe in you." And I'm like, "Huh, that is a relief." If you can find that person, that's lucky. Next thing kind of goes along with this another rapid fire one is, as you're going through and you are figuring out all these different things and testing through your things, how do you make it to where you're not confusing your audience and to where they don't feel you're just a mess, that's everything is everywhere? You're trying all these different things. You're throwing things at the wall. Is that just something that people are just going to leave and just be upset just because, or is that like, is there ways to minimize that and communicate to your community that you don't know what you're doing, but that this is the vision. This is what we're going. I'm just trying a bunch of different things. Is there a way to do that well? Russell: Yeah. I think a couple things, number one is understanding that until you really dial that in, it's going to be hard to get a huge following anyway. Like the other day I was searching my name with someone else's name that I did a deal with 20 years ago and it pulled up the Google results and there was like, "Oh, I was so embarrassed." Anyway, it was bad. But guess what? Those people are all gone now. They left. They're are not even aware what happened. They don't know who I am. Most people are like, "Russell I've been following you since the beginning. Ever since you guys launched Funnel Hacking Live." I was like, "Oh, I was in business 15 years before the first Funnel Hacking Live." "I followed you all the way back from Micro Continuity." I was like, "That was a long time ago, I was in business nine years before Micro Continuity." Most people... Just understanding the people are going to be... When you figure out the thing, it's going to be a whole new group of people. And so it's not stressing too much about that, but at the same time, it's like, it's helping people understand like, I'm experimenting. I call it marketing experiments or like I used to call mine dotcom secrets labs before I wrote the book and anything it's like, I'm practicing these principles. So I would like study SEO and talk about like, "Oh." And I'd sell SEO courses for other people because I’m learning from this person to understand SEO. I'm over here and I'm in a laboratory testing these things out. This is what I'm actually doing. And there's a lot of value in that because you're becoming in proxy the person and sometimes you can cut through stuff that's working and not working, you can get direct access to people that they can. So just helping them understand like, my end goal is I want to be... Again, if I was going to bio hacking world right now, my end goal is I want to be healthier. So for example, this is my live mushroom GTS root beer. It's literally my favorite thing. I get twice a day. It's from Whole Foods. It's got Reishi, Chaga, and Turkey Tail. The actual fruiting bodies of the mushrooms in here blended into this root beer. It tastes like root beer my grandma used to make, I love it. I'm obsessed with it. So I could be like, "This thing's amazing. I'm excited about it. And this is why, and this is why I did the study and this is why I'm doing it." I could probably sell a crap ton of these right now. And then I could find out something else like Anthony DiClementi, he's got this thing. And I'm like, "I can be excited. I'm testing it. I bought his newsletter. I bought his membership site." And so it's just like you as the, I'm like a reporter, who's testing these things out in the beginning until you figure out what your thing is and you can really dial it. Maybe I become the mushroom dude who sells mushroom root beer. I don't know, but anyway. Josh: Please stick with funnels. We need you in that lane more. Is it good? All right. Cool. Next question we got here is, do you ever struggle with scarcity and being in scarcity mode even after you've made... Had all the success and as much money as you you've made, do you still struggle with being in scarcity mode or have you evolved past that? Russell: I don't struggle with scarcity. I have a lot of my own issues for sure. And it's funny because every time someone launches the next click funnels killer, it annoys me. But then I'm like, "You know what? First off they're not going to... I'm willing to outwork all of them and so I'm not worried that way." Number two, competition drives me, which is really, really good. And number three, actually, Annie Grace messaged me this a little while ago. She was talking about her business and all these people who were competing and she felt they were leading her people astray. And I was like, "I get that." And I said, "The thing that's most comforting to me is actually a Bible scripture where Jesus Christ said, my sheep will hear my voice and they'll follow me." That's not direct translation, but basically that's just like, my sheep will hear my voice. And I believe that's something that was true for him. But I think it's true for all of us. It's a universal principle. And so what I understand is like, I'm going to go out there. I'm going to be Russell. The best Russell I can be. And a lot of people are not going to follow me. They're going to understand that person better or whatever. Like some other product better, but my sheep are going to hear my voice and they're going to follow me. I'm going to attract the right people and they're going to come to Funnel Hacking Live, and they're going to use my platform. They're going to be exciting. And those are the people I've been called to serve. I am not called to serve the people who are going to go and go somewhere else. Or they don't resonate my message or with me or whatever. And I got to be okay with that because my sheep will hear my voice. And that's my belief that helps me to not be scared of scarcity, because I don't want those people anyway. I want my sheep to follow me and I'm going to help them. I'm going to serve them. Because that's what I've been called to serve. Josh: That's awesome. That's super cool. All right, next one here is actually from Parker Woodward, shout out Parker. Russell: Yeah, Parker. Josh: He says, "How do you know what positions to put members of your team in so they personally thrive?" Russell: Man, I cannot tell you, just you know Parker, this is a constant thing. So if you read the book Good To Great, one thing he talks about is like finding the right people and then putting them on the right seats on the bus. And those are two different activities. And sometimes you nail it. You're like, "Got the right person. They're on the right seat on the bus. And it's awesome." So many times in my company, I find someone who's amazing and we put them in a thing and it's like, "Oh, they don't fit there." And you move around four or five times like, "This person sucks at their job. They're horrible." And it's not actually true. It's horrible. The problem is you have the right person in the wrong seat on the bus. You get them the right seat and then they thrive. And so it's understanding that and really defining it of like, "What are the seats initially?" Because I think that's... You had this with your system. I don't really know what the seat is. I just know I need help. And I'm drowning, what that is, right? Josh: Yeah. Russell: You or someone around you understands like, this is where I'm hurting, this is what I'm struggling and they can define the seat, then it’s easy to find the right person, or you find somebody like knows the right person. And then having them like working with them, being okay like, "We may have to try a couple seats so we figure out, I know you're the right cultural fit. I know you're the right person, the right work ethic." But I don't know what the skillset is yet. Maybe they don't know yet either. And as soon as you're able to figure out what their unique ability is, then you put in the right spot and then they can thrive. And so it's a two step process. Josh: Interesting. All right. This one's from Braden. He says, "What are the biggest beliefs fundamentally that you had to shift early on in your life or career that you believe are required to get to $100 million and beyond?" Russell: It's funny you think it's like belief that some marketing principles. So I found out every tier, so me to get to a million dollars, I was trying to get a million dollars in the calendar year. It took me three years in row. I missed it by like 20 grand, three years in a row, I couldn't do it. And it was totally like a mental block. I didn't believe that I could do it for some reason. And after I did the first time it was like, "Oh." Then it was easy. And then 10 million was my next mental block. I missed it first year, second year we got, and then... So it's there's these mental blocks where I don't know if it's we don't believe in ourselves. We don't believe in, that we're worth. I don't know if it's, we don't believe worthy of it or we have the abilities of it, whatever. But the first thing is you got to believe in yourself. And that just comes with a lot of you doing things. Again, it comes back... We talked about earlier, like God gives you an idea. You're going to be a good steward of this idea. And the more often you take an idea and you run with it. Even if you fail, the more times you do that, the more you start trusting yourself. And that's a big part of it. Right now I can walk into a room where there's like, things are on fire and there's pure chaos, I have no idea what I'm going to go into it. I walk in knowing that the right idea's going to show up and I need it because I've done it so many times over and over and over and over and over again. I just know that it's going to happen. And I have belief in myself. That's the first thing. I honestly believe that the second thing, this comes back to the spiritual side of things, is that there's a purpose behind it. I struggled growing ClickFunnels because I thought that it was for Russell and Todd and our friends to make money. I thought that's what the business was, for probably the first three or four years. And it wasn't until I hired this coach who helped me see the connection between things. And she's just... Because I was always like, there's business and there's spiritual things. And God doesn't care right with my business because whatever. And she helped me bridge the gap. Like, "Do you see what's actually happening because this business..." She see people's lives are changed. All these kind of things. And she was the first person who said, "This is literally a calling that God gave you to do this." And as soon as I heard that and I felt it and I believed it, it changed everything for me. I was like, "This isn't just something Russell does as a hobby on the side to keep me busy till I die, this is what I was made for." I was made to do this, to inspire entrepreneurs, to change the world because each entrepreneur can do that. And when I heard that and I believed it, then it changed everything. It gave me permission like, "Okay, well then it's all my donkey Kong. I'm going to publish. I'm going to create, I'm going to write books. I'm going to do software. I'm going to do things." Because it wasn't just like money for money's sake. It was because this is the mission. This is the calling. I need to do it. And so it changed everything for me. So I think for you guys, that'd be the next thing is like, you got to be connected. Is this actually what God wants me doing? And if you believe that, you believe it's not just some side hobby, man it gives you the feel you need to grow row because now it's bigger than just you making money. Making money is so uninspiring. Changing the world because you were called to, at least, for me changed everything. Josh: That's super, super interesting. And so obviously, I've worked with Katie Richardson and tremendous mindset shifting things in there. And one of the things that I've learned just about mindset, what you said there is your brain, by default just runs. And so it will run with whatever program... Like 90% of your life is basically autopilot. You don't even realize that you're making the decision that you're making. So it's like, whatever program is there, that's how your life operates. And how you change that is not by changing this or all these different things, it's by literally reprogramming is changing belief. And so if you could actually just shift the belief, that's actually shifting the program. And so I think, for me, when I first got started in entrepreneurship, it was how do I hustle my way to success? It was freaking. I was at Gary Vaynerchuk working 18 hours a day. Let's go. And so I was like, "That's what I'm going to do." And it was like, Katie came in and was like, "Cool. That's the belief that you have and it's only going to get you so far." And then once you can replace that belief, that it's like, "Oh, you don't have to do that anymore, this is the way to do it." It was a real identity crisis. It was like, "But wait, no, I'm a hustler. I'm up to 4:00 in the morning, every single morning. You can't take that away from me." But then once the belief shifted, then it was like, "Oh, everything else in life shifted." It was like, "Okay, cool. Now I operate this way." And so that's super, super interesting that you say that because I feel like- Russell: If you look at like what I believe my only role is inside of ClickFunnels literally is for me to stand on stage, to write books, do podcasts, everything so I can get our customers to believe this will work for them. That's it. I know it works for them. But if I get them the tool and they don't believe this is going to work for them, it will not work for them. I get them to believe this works. I'm the head belief, cheerleader. That's all I'm actually doing is trying to take my... Whoever has the most certainty, any circumstance, any situation always wins. So when I come into something, I've got to come with more certainty than them and I've got to prove them I believe it can work and it can work for them. And if I can get them to believe it, then it'll happen. But that's the hardest thing is just the mental thing inside people's head. As soon as they believe it, you see it, because it's like, "Oh, they're struggling, struggling." And all of a sudden something happens, and I believe it'll work for them and holy cow, next thing they know they're Two Comma Club. It's weird. Because it makes sense. You're like, "No, it's just a process." Like, "No, it's a process, but your belief is your fuel and how you attack this thing one way or the other, 100% depends on if you believe is going to work." If I believe that if I write a book, a million people are going to buy it, I can go write a book. If I'm like, "I don't think anyone's going to buy it. What if they don't like it? What if..." I'll spend 25 years writing this book, it's never going to get done. The belief is everything. Josh: ... yeah. Garrett White talks about that with Warrior Way. He's like, "We tell people this isn't the only way, this is A way." And I was talking with my students the other day, I was like, "Hey guys, how many different ways are there to grow your business?" And they're like, "I don't know, thousands of them." I'm like, "Sweet, what's the way you grow their business?" And they're like, "Funnels." Like without even thinking about it. And it was like, "See what Russell did there." He convinced me… Russell: And that took me seven years of preaching consistently to get the market and get people to believe that. But it wasn't that… yeah. It's interesting. Josh: All right. The next question here, and this comes up... I mean this probably came up probably more than anything outside of funnels was how do you manage the relationship with your family and the balance between work and family? Because this is something I think a lot of people struggle with. I didn't even realize that this was a thing until I got married and then I got married and I was like, "Oh, I'm experiencing a little bit of this." And I'm like, I can't imagine like then kids and then being around. So how do you balance your work and your family and overwhelm and burn out and like... I mean there's limited amounts and it seems you can do everything Russell, like cause you’re everything over there. So how do you balance that with your family and the work life balance of that? Russell: That's a great question. I get asked that a lot, which is interesting. I think a lot of people... Well I think the big problem is most people who are doing what I do, they have... The area of life they’re the entrepreneur, they're killing it, and then the rest of their life's a wreck. Or they just don't talk about the rest of life. No one knows. And so anyway, a couple things is number one, Charfen had us do like a time study before. You ever heard of that before? Josh: Yeah. They were the worst. I hate them so much. Russell: So annoying. Yeah I did it for like three minutes, I was like, "I want to die." But you basically sit down and you start every 15 minutes, you're like, write down what you're doing during the day and really quick you realize, "Oh I'm only actually working two hours a day." And I think the average employee, I think is in two hours and eight hour days is actual productive work, the rest is… Josh: Yeah, something like that. It's super low. Russell: So the first thing is just by default, this is comes from me being a wrestler, right? As a wrestler, we have two hour practice. We got the limited time and I wanted to be the best. So I had to cram as much actual stuff in those small windows as humanly possible. And you know when you're an entrepreneur, you're going on a trip and it's like, "My plane leaves at 2:00, but I got an hour and a half to work." In the hour and a half, you'll get more done than an entire day typically. And so I trick my mind that all the time. So if you look at like a typical eight hour day, like I'm coming in from usually from 9:30, till 5:00, it's like my window that I'm here at the office. When I'm here, I'm super present. But what I do in that window of time is what most people do in a week. Because I don't... People always ask me, "Hey Russell, can I take you to lunch?" I'm like, "You have the luxury of lunch. I've not eaten lunch in, I don't know, decade and a half, I'm working. I quit Uber eats. I keep working. It shows up, I'm eating it. And I keep going." I don't waste time for that crap. I'm in the zone and I'm working and I'm not doodling and texting in a million different things. When I'm doing something, I'm doing the thing. I was up this morning from 5:30, till 7:00, I was writing copy for the new offer. And like, that's what I did by myself. Cranked it out. Seven o'clock, boom, I hear Nora talking, hear the kids getting up. And then I break my presence at the thing and I leave and from 7:00 to like 8:30 ish, I'm a dad. And so I take high school kids in school. I come back and I pick up Nora and I play with her a little bit. And then I get her fed and then Collette's getting her dressed and stuff and I go wake up Aiden and then me and Aiden are hanging out. We're talking about the day. And then Collette takes Ellie to school. Aiden's there. I get in the shower. I get dressed. And by nine o'clock I'm ready to go. And I jump in my car. I come here and then boom, I'm in Russell, like I'm entrepreneur mode and from 9:30 ish till 5;00 I'm here. I'm cranking. My days blocked out. I know everything I got to do during the day. I got a to-do list. I got schedule. Everything's blocked out. I knew from 9:00 to 10:30, me and you were here and I'm present. I'm not looking at 1000... We're here doing the thing, it's going to be done. And then at 10:30, I know exactly what I'm doing. As soon as we're done, I'm not sitting around for 30 minutes, like what should I do next. I know what's going to be happening and I'm going, I'm doing the thing. And so my days are like that. So boom, boom, boom, by the time I get to the end of the day, it's like, "Oh, I got a lot of done today. This is amazing." And then I go home. And when I walk through the door from my car in the garage to the door, I send... Before I walk to the door I stop. And I'm like, "Okay, I got to literally stop for a second." I'm like, I'm getting dad mode. I'm getting husband mode. And I get done and I walk through the door and I'm now a dad and husband. I'm not an entrepreneur. And I go, literally go to every one of my kids in the house. My love language is physical touch. I go give each a hug. I go give my wife a hug. And then I'm there. And from that time I'm dad till 9:00 and then from 9:00 to 11:00 I'm husband and 11 o'clock I'm in bed waiting for the next day. And so it's just, I'm really good at chunking time. And I'm not perfect. Some days I'll get depressed or I'll get tired or burned out or whatever, and I don't hit it. But for the most part, I would say I'm pretty consistent in getting a lot of stuff done in the windows that I got. Josh: That's super, super interesting. Being present and being present at work, being present at home, that balance that once again, something Katie talked about a lot is just like, be fully present with where you are and then set boundaries. Having those clear for that Russell: You ask my wife too, I'm not perfect at it, but I try to let things bleed from thing to thing. I try that when I walk through the garage door at night that I'm done with work and I'm home and then, you know what I mean? Josh: Yeah. Russell: And I think that's what most people don't do is like, it all just mushes together where they're doing everything. So everything becomes done inefficiently. I was listening to Dan Kennedy actually yesterday. He's like, "Would you hire a doctor who is going to do surgery on you, and while he's doing surgery, he's watching YouTube video and he's eating something on the side?" He's like, "No, you want presence if you're going to hire someone." Same thing, if you want to build a funnel, you need your designer and everyone who's doing this to have laser focus. You don't want them doing these other things because you need their full attention and presence. Josh: That's awesome. This one's from Paul Vanblum He says, and I'm going to paraphrase this here because... But how do you modify your behavior? Which is, like maybe you've got this thing that you... I don't know, scroll Facebook too much and you just can't seem to quit. I'm sure that's not a problem for you, but how do you go through it actually change or modify behavior? Because it sounds like a lot of your life is routine. Is that true? You figure out the process that works and then you go until it needs to change. And then it's just you pick the next process. So how do you go through and modify behavior that you want to be able to change? Russell: That's a big section of the new book that's coming out someday in the future. So this is a reality is that the shorter versions if we're running close on time is understanding that we do things that meet our needs. And so we had to figure out, how are our needs being met? Talked about this at Funnel Hacking Live a little bit with Tony Robbins, Six Human Needs, right? Like if any... I wish I could geek out on this for like two hours. Maybe this would be the first topic for next time we do this. Josh: Yeah. I was going to say maybe we do that. Russell: That'd be fun. But there's six human needs and there's four needs of the body. And anytime three of the four needs of the body are met, it creates a physical addiction inside you. So if you're scrolling Facebook all day long, it's because it's meeting a need. Like you're getting certainty from it. You're getting significance from it. And you're probably getting love and connection from it. So three of your four needs are being met... And variety, all four of your needs are being met by scrolling Facebook. So it's creating a physical addiction. So for you to break that physical addiction, it's not going to be easy unless you replace it with another physical addiction that you enjoy more. So it's like I have to replacing that. I can't just just willpower it out and got this thing out and be gone. It's like, I'm trying to get my needs met somewhere. And so they're getting met there, I'm good. So I need to get met somewhere else to replace it. It's a lot of people get their needs met by eating. And so they keep eating, eating, and they want to lose weight and they can't lose weight because all their needs are met there. And so until they replace those needs somewhere else, they're going to keep defaulting to that. Again, we can geek on that for a long time, but that's the core root of it. Is it fulfills your need until you get those needs met somewhere else you're going to keep falling back to it over and over and over again. Josh: All right. Last two, super rapid fire questions. Number one. What is the top, the number one or... I'll give you top three, because number one's impossible. Top three books outside of your own that someone must read? Outside of your own because duh obviously is DotcomSecrets, Expert Secrets, and Traffic Secrets. Thinking bio... Russell: Oh, depends on which area of your life looking at. I just bought... I spent a... not a small, a pretty big fortune buying the Napoleon Hill thing. So I'm in the middle of this Napoleon Hill like Deep Dive. Can I give you my three best Napoleon Hill books because that’s all I got right now. Josh: There you go. All right, modify the question, three best Napoleon Hill books? Russell: Everything else seems like a distraction. So for me Outwitting the Devil is the best thing he's ever written. It is insanely good and very, very practical. Think and Grow Rich, I've been revisiting and like, oh, it's so good. And then the Laws of Success is not a book. It's a book series, which I now own. Oh my gosh. I don't know if I've even told you this yet. I think I showed you a quick picture, but- Josh: You showed me a video, yeah. Russell: ... The Laws of Success was published in 1928. I have his version that he wrote in 1925 before he sent it to the editors or publishers, first edition signed that he printed at a schoolhouse here in my possession. It's insane. Josh: I can't wait to visit your library bro. Oh my gosh. It's crazy. Russell: But those are the three. I would start with Outwitting the Devil because I'll make you fall in love with Napoleon Hill, then go Think and Grow Rich. And if you love that, then go into Laws of Success' it's like a longer form version of stuff, but it's... Ah, he's my favorite right now. Josh: All right, last question for you. And we all know the answer to this, but I thought it was a great last question to end on just to make sure in business, in marketing, in success for all of success, what's the number one skillset that someone must learn? Russell: Oh, persuasion. Josh: Persuasion. Russell: It's learning how to tell a story in a way that gets people to move. Because everything else, like I can outsource all the rest of it. But like I said, we're talking about creating the offer for the Magnetic Marketing. It's the story, the persuasion, the thing that's going to get people to move. And that... Because that weaves into your funnel, weaves into your email, like weaves into how you get your team to move. How you get your community. All the stuff comes down to that skillset of learning how to persuade people. Josh: Awesome. Well, Russell, I think that wraps it up. We'll see what the audience says. But that is a fun run. Russell: That was really fun, man. I appreciate that. This has been a good day. I woke up this morning working, have a ton of energy. This has been a lot of fun energy. I appreciate you appreciate it. And if you guys like these episodes like this, let us know and we'll do it again. This was kind of a test drive to see if you enjoyed it. Josh: Yeah, you got to let us know guys. Russell: And I had a lot of fun. So hopefully you did too. Josh: Was this was super fun. Yeah, man, for sure. It was good chatting with you and everybody go buy Russell stuff and ClickFunnels and all the things because it'll make you tons and tons of money and that's it. That's just the end of it. Russell: That’s the real reason we did this… I wanted you to pitch the stuff so I didn't have to awkwardly tell people to buy it. Thank you so much. Josh: Okay. Everybody go buy stuff right now. It is amazing. That's my pitch. The first thing you're going to get is you're going to get a change of belief. The second thing you're going to get is you're going to get, I don't know what it is, a step by step process of the marketing bible. The third thing you're going to get is increase the status because Russell will like you. Boom there's my pitch. Russell: Boom. What more do you want in life? Come on now. Josh: Yeah, you can't imagine. All right, Russell. Thank you so much, man. I appreciate your time and we'll talk to you soon. Russell: Awesome. Thank you too. Learn more about your ad choices. Visit megaphone.fm/adchoices

What to know how the last webinar did? Here are some details, stats, and a whole bunch of other cool lessons I learned along the way. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever noticed that the years get faster and faster? Here's the secret to extend your years and extend the happiness of your life. On this episode Russell talks about a presentation he saw with Craig Clemens of Golden Hippo while they were in Puerto Rico and how he taught him something that is the opposite of what he believed. Here are some of the awesome things you will learn in this episode: Why Craig Clemens believes that routine is the death of memory, and how that makes sense even though it's the opposite of what Russell believed. Find out how you can use event horizons to prolong your life and happiness. And what kind of things happened on Russell's Puerto Rico trip and afterwards that made them event horizons in his and his kids' lives. So listen here to find out why routine is the death of memory. Transcript - https://marketingsecrets.com/blog/287-routine-is-the-death-of-memory Learn more about your ad choices. Visit megaphone.fm/adchoices

This is one of the keys we used to grow our company initially that I totally overlooked and forgot to talk about. On this episode you'll hear Russell talk about a strategy he used a lot when he was getting started in business. You'll hear about: Creating products for someone else and letting them keep 100% of the profit! How he continues using this strategy today (with Tony Robbins!) And how these products/services may seem like failures in the short term, they help build your online presence in the long run. So listen in to find out how you can use this strategy in your business. Transcript - https://marketingsecrets.com/blog/336-one-of-my-secret-shortcuts-to-success Learn more about your ad choices. Visit megaphone.fm/adchoices

"Day 0" is basically a pre-game day before the full Funnel Hacking Live experience. Here is a recap of all the highlights from "Day 0". Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Miles asked about my acquisition of Dan Kennedy's company, how do I evaluate these companies?... and more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Pretend this message was for you and take it to heart. On today's episode Russell and Steven talk about how they and others have been able to find their voice, figure out what they're good at and be successful. Here are some of the cool things you will hear in this episode: Why no one is really successful overnight, you just don't see the previous work put into their craft. Why you need to figure out what part of the game you are good at and focus on that, then find others who are good at the other pieces. And also hear about some of Russell's inner circle members who have found success and why. So listen hear to find out what you need to do to make your business successful. Transcript - https://marketingsecrets.com/blog/your-own-personal-coaching-session-with-russell Learn more about your ad choices. Visit megaphone.fm/adchoices

Kids, Business, Marriage - how do you do all the things? Get a glimpse during the last of this 3 part series on how to raise an entrepreneurial family! On today's super special episode, part three of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about being an entrepreneurial family. Here are the questions Russell and Collette answer in part three: What ways do you teach your kids about entrepreneurship and finances? What advice would you give a highly driven entrepreneurial family? How important is it to have a like minded community? So listen here to Russell and Collette as they answer these important questions. Transcript - https://marketingsecrets.com/blog/231-kids-and-entrepreneurship-part-3-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

A little while back, I had the opportunity to sit down with Josh Forti for an in-depth discussion about one of the most thought-provoking books I’ve ever read: Atlas Shrugged by Ayn Rand. This wasn’t just your typical business or marketing chat. Josh and I went deep into the themes of personal responsibility, capitalism, government overreach, and the pressures entrepreneurs face when they carry the weight of the world. If you’ve ever felt the strain of growing a business, this conversation will resonate with you. We talked about what happens when the “producers”—those who drive society—decide to walk away and let it all crumble. In this first part of a five-part series, we explore the impact of Rand’s philosophy on business and life, touching on the tension between personal ambition and societal good. We didn’t shy away from controversial subjects, discussing politics, religion, and the complex emotions that come with building something meaningful. I even share how reading this book during a pivotal moment in my life gave me new insight into balancing self-interest and contribution. Key Highlights: Government Regulations vs. Entrepreneurship: How real-world business struggles mirror those in Atlas Shrugged. Capitalism and Self-Interest: Is greed always bad, or does it serve as the starting point for growth and innovation? The Shift from Self-Focus to Impact: My personal journey from focusing on business success to embracing the ripple effect of helping others. Dealing with Pressure: How entrepreneurs manage the crushing weight of expectations, and what it means to "shrug" like Atlas. This is just the beginning of a fascinating series where we unpack big ideas and challenge some deeply held beliefs. Whether you’ve read Atlas Shrugged or not, I promise this conversation will spark new thoughts and perspectives on how to approach life and business. Tune in and join us on this journey of exploration! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently, I had the pleasure of interviewing Aggie Lal, a truly inspiring entrepreneur with an incredible story. Aggie’s journey took her from being a travel influencer to a bestselling author and biohacker, all while building a thriving business using ClickFunnels. In this episode of the Marketing Secrets podcast, Aggie shares how she turned life’s challenges into opportunities, crafting a unique path that blends health, biohacking, and entrepreneurial spirit. We dive into her fascinating story, starting with a year-long Pacific sailing adventure fraught with near-death experiences, which set the stage for her transformation. Aggie details how her career evolved from Instagram influencer to health advocate after facing personal health struggles. Her bestselling book, Biohacking Like a Woman, captures these lessons, showing others how to align health strategies with their unique cycles. Whether it’s sharing her approach to challenges or building a lifestyle app, Aggie reveals how she keeps her business nimble and impactful. Key Highlights: From Sea to Strategy: How Aggie's epic sailing trip and early influencer career laid the groundwork for her entrepreneurial journey. Biohacking for Women: Unique insights on health, cycles, and wellness drawn from her bestselling book. Challenges That Convert: The structure and success of her 21-day health and fitness challenges. Scaling Sustainably: Growing a business organically without heavy reliance on paid ads. Tune in for an episode packed with inspiring takeaways, actionable strategies, and a peek behind the scenes of a truly unconventional entrepreneur! Learn more about Aggie here: @aggie And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode Russell allows us to listen in on some personal advice that Tony Robbins gave him about where he should go with Clickfunnels, and why that may involve stepping down as CEO. Here are some of the surprising things you will hear in this episode: Where Tony thinks Russell should go next, and why he thinks selling Clickfunnels would be a mistake. What Tony has done with his own companies that he thinks would be a great move for Russell to make. And what makes Russell so good at what he does, and how he can continue to do what he loves without being CEO. So listen here to find out what Tony thinks Russell's next move should be. Transcript - https://marketingsecrets.com/blog/268-the-hard-truth-every-ceo-needs-to-hear Learn more about your ad choices. Visit megaphone.fm/adchoices