The Rock Fight: Outdoor Industry & Adventure Sports Commentary (Colin True - outdoor industry journalist)

Today on THE ROCK FIGHT it's part 1 of a two part Justin Housman extravaganza!

On part 1 a listener weighs in on our recent episode recapping Houdini Sportswear's announcement about their new circular store in Stockholm. If you missed that you can listen to it here.

Justin and Colin dig into the 'too much stuff' issue facing the outdoor industry and give examples of brands who are starting to provide solutions.

Listen to this episode and then check out part 2 where the guys talk through some recent outdoor industry and community headlines. That episode is available here.

Read the Time.com article by Patagonia CEO Ryan Gellert here.

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Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman discuss some headlines to come out of the outdoor industry and community over the past week. The following stories are on the docket:

• Colin Defends Tracking Your Activities (05:07)
• The Launch of an E-Snowboard (07:14)
• PaddyO's New Show On Outside Watch (13:08)
• The Return of Pickleball Corner (17:06)

They also answer the question featured in America's favorite podcast segment, What Is Justin Doing This Weekend?!

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Subscribe to Here and There for more Kyle Frost in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we are celebrating the one year anniversary of the show by revisiting ...Jeep Blew It!

Check out one of the most downloaded hot take's from THE ROCK FIGHT in 2023, this time with additional commentary from Colin.

And then come back this weekend to revisit one more of our first year Rock Fights as we head into 2024!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

We've all known it, Colin is just finally saying it: 1991's POINT BREAK is the greatest surf movie of all time. The other combatants in this rock fight have all left the arena (and need stitches).

Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at myrockfight@gmail.com.

There are certain rules that you need to adhere to when putting stickers on your adventure vehicle.

Today we go through each of them including, the one sticker that should never....EVER....adorn the back of your car.

Do you love stickers? Do you put them on your car? Laptop? Water bottle? What are your rules for what gets stickered and when? Send your comments and suggestions to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

www.rockfightllc.com

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about the latest sustainability topics to come out of the outdoor industry.

Sophie joins Colin & Producer Dave to share her insights on the recent upcycling and recommerce initiatives from various outdoor brands. The episode also delves into the implications of new legislation in California, SB707, which holds producers accountable for their textile waste. They also discuss Sophie's coverage of the Trashie program, which aims to tackle fashion waste while raising questions about consumer behavior and responsibility.

Lastly they wrap things up with another edition of This Week In Greenwashing!

Chapters:

• 02:27 - Exploring Upcycling and Recommerce
• 14:00 - California's New Textile Legislation
• 23:52 - Understanding the 'Trashy' Take Back Program
• 34:07 - This Week in Greenwashing

Hurricane Helene Relief Links:

• Fuel Goods
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin take their weekly turn through some of the headlines to come out of the outdoor community and industry over the past week.

On the docket for this week (with time codes if you want to jump around):

• A closer look at Jasmin Paris's record setting finish at the Barkley (10:20)
• For $500,000 you can have dinner in a balloon at the edge of space with a bunch of other rich people (14:09)
• ThredUp's 2023 report on secondhand apparel shows big growth and potential (23:32)
• NFSC: per a new study exercise is good for insomnia (29:52)

All this plus America's favorite podcast segment What Is Justin Doing This Weekend presented by Long Weekend Coffee (01:45)!

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head!

Today on THE ROCK FIGHT Colin's friend and former boss Jules Lambries joins to talk about building PROBAR from a tasty new product to a competitive brand during a two year road trip with his family.

Then Colin and Jules draft their best sports nutrition teams with categories like bar, gel, beverage and real food. It's a full meal of the best portable nutrition has to offer today on THE ROCK FIGHT!

Support our sponsors!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Rock Fight is your new hub for outdoor content. Every episode of THE ROCK FIGHT is there to listen to or read. Check out rockfight.co and book mark it today!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and journalist Justin Housman start with America's favorite podcast segment, "What Is Justin Doing This Weekend?" and then go deep on a listener email before running down some of the more interesting headlines to come out of the outdoor community over the past couple of weeks.

The pair talk about the following:

• A listener email pushing back on the assertion that rock climbing is the most badass outdoor sport (03:35)
• Cyclists have started using the hemoglobin from fishing worms to gain an advantage (10:57)
• Gravel Kansas launches initiative to promote the state's 98,000 miles of gravel roads (17:43)
• Scientists Have Developed An AI That Can Predict Rogue Waves (22:37)

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today Colin and Justin take a look at recent headlines to come out of the outdoor adventure community.

On the docket:

• In response to the Trump Administration's Valentine's Day staffing and budget cuts, employees at Yosemite National Park hung an upside down flag on the top of El Cap. Hope ensued. (04:55)
• The Trump Administration backtracked on those cuts with the Department of the Interior announcing they would allow agencies to hire 7,700 seasonal employees. (08:21)
• On Tuesday 2/25 Patagonia CEO Ryan Gellert posted an Op-Ed on Time.com stating Patagonia's intention to fight back against the moves made by the Trump Administration, breaking the silence from outdoor industry brands over the past weeks. (12:06)
• Kelly Slater opened a wave pool in Abu Dhabi and the WSL hosted a comp there. In related news: Justin Housman is angry. (18:41)
• A runner was recently disqualified as the winner of a 100 mile road ultramarathon as his shoes violated a USATF rule about stack height. So, this is a thing? (26:14)
• The Parting Shot! Colin loves the name of a new shoe by Obōz while Justin encourages you to do the maintenance. (35:05)

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Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

Today we not only have another outdoor movie review for you, we have an outdoor movie review of the greatest outdoor movie ever made: ALL IS LOST!

Why does this 2013 JC Chandor movie that stars Jeremiah Johnson himself, Robert Redford hold the best outdoor movie of all time championship belt? Listen to this episode of THE ROCK FIGHT to find out!

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're diving back into the world of the outdoor economy.

In November the Bureau of Economic Analysis released a report showing that outdoor recreation contributes $1.1 trillion to the US economy. You may remember Kyle Frost and Colin going deep on this topic right here on THE ROCK FIGHT.

And now we get to talk to the folks who use that data to help grow the entire outdoor economy (not just the part that you participate in): the Outdoor Recreation Roundtable.

Today on the show Colin talks to Jessica Turner and Chris Perkins from the ORR about the role they play for outdoor enthusiasts across the US, how they're working to unify the outdoors across all categories, should outdoor trade shows pivot to focus on the outdoor economy and what to expect from the ORR in 2024.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we are celebrating the one year anniversary of the show by revisiting our first hit...Mountain Bike Suspension Is Pointless!

Check out one of the most downloaded hot take's from THE ROCK FIGHT in 2023, this time with additional commentary from Colin.

And then come back this weekend to revisit one more of our first year Rock Fights as we head into 2024!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Head to the Here and There Club to read more from Kyle Frost.

Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

THE MEG surprised Colin by fulfilling it's destiny as a true outdoor movie and making him want to go outside.

Can it's recently released sequel, THE MEG 2: THE TRENCH do the same? Check out this episode of THE ROCK FIGHT to find out!

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin talks about a few outdoor stories including news and ads from brands like Ibex, Icebreaker and the new shacket from Minus 33 that have wool trending upwards in the outdoor industry.

He then applauds Gearjunkie for taking their coverage of the trial of cyclist Mo Wilson's alleged murderer off of their homepage. If you missed the criticism Colin and Justin levied at Gearjunkie a couple of weeks ago you can hear that here.

Lastly Colin offers his take on the constant barrage of outdoor media stories about people who have or are trying to figure how to have outdoorsy families and kids.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community.

Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup:

• More with Thermore! (01:40)
• Colin's final summer 24 events & trade show thoughts (04:20)
• A herd of elephants tramples a tourist in South Africa (16:08)
• The multiple heat related deaths in the Grand Canyon and other iconic Southwest locations (20:11)
• A team of Czech climbers summit the world's highest unclimbed peak (25:09)

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Today on the show Colin and his guest talk about an overlooked opportunity for inclusivity and revenue in the outdoor industry.

Outdoor apparel brands are missing a significant opportunity by not offering more sizes. Andrea Kelly, founder of Make Plus Equal, joins The Rock Fight to emphasize the importance of size inclusivity in the outdoor industry but also how a lack of information and awareness about the size-inclusive market has led to missed financial opportunities for brands.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Help those who have been impacted by the Los Angeles wildfires by clicking here.

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a deeper look at the Outdoor Industry's favorite topic, sustainability, and try to answer the question... So What?

What is the right answer to the stuff problem that we all agree that we have?

Do we change the habit of consumers? Do we expect brands to do the right thing and choose the environment over profits? So far these seem to be the two solutions that everyone points to when discussing a more sustainable outdoor industry.

Today on the show, Colin reflects on what he's learned from two prior guests on THE ROCK FIGHT and what the so what of sustainability actually is.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're breaking down two recently released Alaskan survival TV shows to see who takes home the outdoor pop culture championship belt and help you decide what to watch while eating your Thanksgiving leftovers. Who will win Race to Survive or Outlast?

Building off of the success of shows like Eco-Challenge, Survivor, Alone and Naked & Afraid we have two new entrants into the survival TV Rock Fight: Netflix's Outlast and Peacock's Race to Survive.

Both shows take place in Alaska and have survival elements but that is where the similarities end. So which show should you cue up during your Thanksgiving holiday? Listen to find out.

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on The Rock Fight (an outdoor podcast that aims for the head) Colin opens the show by lamenting how outdoor brands never really figured out what to do with TikTok including a look at the one brand that actually does: Gnara.

Then he and Producer Dave are joined by outdoor industry insider and Rock Fight Consigliere, Eoin Comerford to talk about the rumors that Canadian outdoor retailer MEC has been sold. They also take a look at a couple of names that have turned up on Retail Dive's bankruptcy watch list.

And be sure to stick around for an musical edition of The Parting Shot!

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Help those who have been impacted by the Los Angeles wildfires by clicking here.

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) journalist Kyle Frost returns to talk through some of the latest headlines coming out of outdoor retail over the past couple of weeks.

Colin and Kyle start by giving props to the latest ad from Solo Stove featuring Snoop Dogg before talking about the latest news regarding the 8 REI stores that are attempting to unionize as well as REI's recent labor woes and place in the outdoor industry and community (01:51).

Then the pair go deeper into the ongoing story regarding Backcountry.com's attempts to sell their in house apparel line to their competitors. They start by referencing Kyle's column from 2019 about Backcountry's attempt to defend their trademark and how the hangover from that may affect their plans to get specialty outdoor retailers to carry their products (13:35).

Then they wrap up the episode with the stories they are most interested to see unfold in 2024 (25:27).

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT Colin & Justin start digging into the topic of outdoor parents and parenting by shining a light on the pitfalls of combining outdoor endurance aspirations with raising your kids.

Outdoor parents is a topic we're going to revisit often on THE ROCK FIGHT, so consider this part of 1 of a 10,000 part series.

Then, it's time for Bedrock's Mountain Clogs part 2! Colin finally got some Mtn Clogs on his size 13 dogs and wants to offer his own ratings for this hot new shoe. If you missed Justin's review of this latest offering from Bedrock Sandals, check out that episode of THE ROCK FIGHT at the link below.

Time codes for this episode:

• Outdoor Endurance Parents: 00:05
• Bedrock Mountain Clogs Part 2: 35:55

Bedrock Sandals Mountain Clog (Justin's review): https://player.captivate.fm/episode/50019d02-2165-4e30-ac08-61286ab7a20c

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THE ROCK FIGHT is a production of Rock Fight, LLC.

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Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head!

Does this movie make you want to go outside? If the answer is yes it's the highest acclaim an outdoor film can achieve and it's what Colin & Justin are going to decide today with the 1972 classic ...DELIVERANCE!

They'll also cover why DELIVERANCE is included as an outdoor movie, the best and worst outdoor moments in the film, the best use of outdoor gear, apparel and footwear and listing all of the outdoor lessons you can learn by watching DELIVERANCE before delivering their final verdict of did DELIVERANCE make them want to go outside.

After that the duo talk about what they're doing to maintain their outdoor street cred in the new popular segment: Gear Trade presents: TALES FROM THE TRAIL.

It's another banger episode from THE ROCK FIGHT, listen to it now!

Support our sponsors!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Rock Fight is your new hub for outdoor content. Every episode of THE ROCK FIGHT is there to listen to or read. Check out rockfight.co and book mark it today!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're getting athletic!

Justin has recently gotten back into trail running so today he and Colin break down the Hoka Mafate Speed 4 and go deep into the trail running category before rating the shoes on the STUFF-O-METER!

Then to cool themselves off after burning up the trails our friends at Athletic Brewing have donated a few brews to THE ROCK FIGHT including the Free Wave Hazy IPA which Justin and Colin try for the very first time during this podcast. They wrap up this epic episode by rating this NA brew on the Gear & Beer beer scale.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on the show, outdoor retailer Wes Allen returns to talk about the article he wrote for Rock Fight about the fallout of Altra giving REI exclusivity on the newest version of the popular Lone Peak trail running shoe.

The Altra Lone Peak Plus is the first version of the iconic trail runner to feature a Vibram outsole, and will be available exclusively at REI for five months. This move has sparked significant discussion among outdoor specialty retailers, as it raises concerns about the impact of exclusivity on independent shops and the overall dynamics in the outdoor retail market.

Wes joins Colin, outdoor industry insider Eoin Comerford, and Producer Dave to share his perspective on this move by Altra. The conversation then turns towards the recent CEO shakeup at REI as well as thoughts on gray marketed Cotopaxi products turning up at Costco.

The show of course wraps up with The Parting Shot!

Read Wes's piece on the Lone Peak exclusive by clicking here.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Help those who have been impacted by the Los Angeles wildfires by clicking here.

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Today on The Rock Fight Colin and Justin address listener feedback from last weeks show including a listener spotted correction and a sport that is challenging Pickleball's dominance in the 'anyone can do it' category.

Then the guys run through outdoor headlines including Justin's recent review of the Specialized Turbo Levo e-mountain bike on Adventure Journal's blog, Skratch Labs entering the instant cookie market, HOKA being the newest shoe for Karen's and Dad's everywhere and celebrating the life of Midwest Mountaineering.

It's a very special Labor Day weekend episode of The Rock Fight. Hope you all get a chance to head outside and enjoy the outdoors!

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Support our sponsors!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research.

First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to deploy these types of brand assets and what we should expect from the finished product. (02:26)

Then they take a detailed look at the following videos:

• On: Dream Together, with Zendaya (22:43)
• Outdoor Research: Rooted (35:51)
• Puma: Go Wild (44:15)

After offering a detailed description of each video Colin, Shawnté, and Producer Dave give their thoughts and then rate each video with a thumbs up or thumbs down. Which will be their favorite? You'll have to listen to find out!

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

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Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get their mojo back.

Then the crew hits the following topics:

• In a surprise bombshell that dropped this past Saturday Camber Outdoors has announced that they are closing in August. What does that mean for diversity, equity and inclusion in the outdoor industry? (22:34)
• On Deckers recently quarterly earnings call they reported that Hoka continues their meteoric growth. Why is Hoka crushing so hard? (33:00)
• The biggest threat to high mountain outdoor enthusiasts isn't altitude or avalanches...it's marmots. (39:45)

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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford returns to give Colin and Producer Dave his perspective on some of the topics that we've been covering lately.

Eoin discusses the loss of identity and authenticity brands deal with after being acquired by larger corporations. Using Marmot, Mountain Hardwear, and Columbia's new creative push examples their conversation explores the importance of maintaining a connection to a brand's roots and the risks associated with prioritizing short-term financial gains over long-term brand health. They also look at why a brand like Vasque failed when they maintained the same ownership over their lifetime.

Additionally, Eoin highlights the growing opportunity in the secondhand market, emphasizing its potential to make outdoor gear more accessible to younger consumers while fostering sustainability.

Lastly Eoin offers his initial thoughts of what to expect the outdoor industry should expect from a second Trump presidency and why we need to prioritize sustainability, conservation, and inclusivity.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kent Ebersole, the president of the Outdoor Industry Association (OIA), joins Colin to discuss the recent shift from its long-standing trade show relationship with Outdoor Retailer to a new partnership with Switchback.

Kent talks about the rationale for moving on from OR and why they decided Switchback was the right move at this time. He and Colin also discuss the current state and purpose of the OIA and where the organization is headed.

Chapters:

• 00:00 - Support for Hurricane Relief
• 01:02 - Welcome to the Rock Fight!
• 01:11 - Interview with OIA President Kent Ebersole
• 02:02 - The Shift from Outdoor Retailer to Switchback
• 23:00 - Where the OIA is today and where should it be in the future?

Hurricane Helene Relief Links:

• Fuel Goods
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today Colin is picking a fight with MOUNTAIN BIKE SUSPENSION; because (as he puts it)...

It is pointless.

Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at myrockfight@gmail.com.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're doling out unsolicited career advice.

After more than 20 years of working in the outdoor industry Colin has some advice for those with aspirations of climbing the ranks of an outdoor brand...avoid The Joy Void!

On today's episode Colin will offer three tips to be sure you never set foot in The Joy Void if you decide to pursue a career working in the outdoor industry.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Subscribe to Here and There for more Kyle Frost in your life. Click here to subscribe to Mountain Gazette.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

The plaid button down shirt is the default uniform for outdoorsy men everywhere. But why have these 'mountain polos' started showing up on the trail?! Yup, time for another rock fight.

Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at myrockfight@gmail.com.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the press release put out this week by online outdoor retailer Backcountry.com about their new wholesale initiative to sell their in house apparel line to other retailers.

Colin speculates what has caused Backcountry to make this decision and the challenges they'll face along the way before putting out the call to someone at Backcountry to join this rock fight and come on the show in a future episode.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT an outdoor podcast that aims for the head.

Last week there were two outdoor rebrands announced. Trail running shoe brand Inov8 dropped the hyphen (it used to be Inov-8) as well as changed their mark and outdoor stalwart Mountain Hardwear updated the consumer experience on their website by leaning into their heritage.

Today on the show brand and tradeshow critic Booth MacGyver stops by to talk about these changes and break down the greatest brand blunder of all time: Twitter becoming X.

Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by the founder of LIVSN, Andrew Gibbs-Dabney, who shares his compelling journey from personal struggle to building an outdoor brand focused on sustainability and quality.

Andrew discusses the challenges of launching a new brand in a saturated outdoor market and highlights the need for innovation that aligns with environmental responsibility. The conversation also explores how LIVSN's approach to product development merges sustainability with functionality, ensuring that their offerings resonate with a younger, more environmentally conscious customer base.

Lastly today is the two year anniversary of the first episode of THE ROCK FIGHT! So Colin ends the show by reading TRF's first episode, Ski Resorts Are Not Outdoor, as today's Parting Shot.

Hurricane Helene Relief Links:

• Support and Shop Western North Carolina Brands
• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on INGREDIENT BRANDS!

Ingredient brands are material and textile manufacturers like Gore, Cordura, Polartec or Primaloft. Folks that actually make the materials and fabrics that brands use in order to craft the gear and apparel we all love to buy.

A history of innovations by ingredient brands have led to amazing breakthroughs in the outdoor space but it's been a long time since any innovation has really broken through. But perhaps there is a new frontier where ingredient brands can still make a difference. That's today on THE ROCK FIGHT.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability.

Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campaign Fashion Is None Of Our Business which promptly blew up.

The engagement on that post was off the charts with many supporting Patagonia's new messaging and many detractors calling the brand out.

Today Colin sits down with Chris to talk about how brands engage on a topic like sustainability and how those on the messaging side need to approach working with brands on sensitive topics.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Emily Holland returns to chuck a few rocks at mountain towns.

Colin and Emily redefine how we should view outdoor towns as they recount their journeys and moves to various outdoorsy locations in the United States.

Then Emily (currently a Colorado resident) picks apart Colin's rules (biased against Colorado) for moving to a mountain town. Those rules were featured in this episode of THE ROCK FIGHT.

Ultimately they decide, people should really just do what they want and accept the learnings along the way (but maybe avoid posting about it on Instagram).

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Subscribe to Kyle Frost's Here and There and click here to subscribe to Mountain Gazette.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to run through some headlines that have come out of the outdoor industry and community over the past week.

Colin & Justin run through the following topics:

• Ethical concerns for our backyard trails (06:56)
• A new welcome to basecamp sign for Mt. Everest (09:30)
• A lawsuit over the ability to use cash to enter our National Parks (14:20)
• The 2024 Barkley Marathons (21:13)
• Pouring a little out for David Breashears who passed away at 68 (28:23)

This all of course after America's favorite podcast segment What Is Justin Doing This Weekend presented by Long Weekend Coffee (02:04)!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT (an outdoor podcast that aims for the head) where today we will pull back the curtain on the 2023 ad that took everyone by storm:

Snoop Dogg & Solo Stove Give Up Smoke!

Just before this past Thanksgiving hip hop superstar Snoop Dogg informed the world that he was giving up his trademark "smoke" based persona in what turned out to be wildly successful ad for backyard fire pit brand, Solo Stove.

Today, the owner of Purple Orange (Solo Stove's PR agency of record), Chris Dickey, joins THE ROCK FIGHT to give us a look behind the scenes and tell us how the ad came together, what it was like managing a campaign that was covered by mainstream media outlets like NPR, Bloomberg and Forbes and what the rest of the outdoor industry can learn from the collaboration between Snoop and Solo Stove.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Subscribe to Here and There for more Kyle Frost in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about today but the recent announcement of tariffs and their impact on the business of going outside.

They start off by getting into the broader impact of the announcement and the idea that higher tariffs could drive manufacturing back to the US. Then they talk about the how the tariffs will specifically impact the outdoor industry and offer suggestions on what brands and retailers should expect ahead of the delivery of Fall 25 products.

They wrap things up with The Parting Shot where they take a look at some of the better 2025 attempts by brands to pull off an April Fools Day joke on social media including the following posts:

• Eoin: The Hoka Speed Loafer
• LIVSN: Adventure Pants Capital
• Garage Grown Gear: Move To Analog
• Gnara: Netflix n Chill Pant
• Wild Rye: Ski Ballet
• Darn Tough: Dating App
• Skratch Labs: Marathong

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by digging into one of the more touchy subjects in the outdoors: Dogs and their place in our community (01:01).

Then Colin and Producer Dave talk about the news that broke last week that Backcountry.com has sold to CSC Generations (16:37) and how an executive promotion at REI and the acquisition of EMS by Mountain Warehouse show us where outdoor retail could be headed (25:09).

And of course they wrap things up with their Parting Shots (29:51)!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's Friday, which means it's time for... GEAR & BEER!

This week we're prepping for hiking and backpacking season as Justin gives us his review of the Scarpa SL Active and pairing this classic full grain leather hiking boot with Deschutes Black Butte Porter.

How do these boots compare to other hiking footwear options? Why is a Black Butte Porter the perfect pairing for the Scarpa SL Active's? All will be revealed in this edition of Gear & Beer!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we're featuring an episode from the new addition to The Rock Fight Podcast Network: GEAR & BEER!

That's right, Gear & Beer has it's own podcast feed. But we'll still share Gear & Beer episodes here on THE ROCK FIGHT for the time being. But head to Apple, Spotify or wherever you get your podcasts and follow and rate Gear & Beer.

Today Justin talks about Rad Power Bikes Expand 5 Plus and he and Colin go deep on the environmental impact of the ebike category.

Then our in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with the perfect commuter bike on the market: Lost Coast Brewery's Downtown Brown.

Because that's what you get here on Gear & Beer... the pairings that matter most!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

It's a sad day because today's fight is with running. Sweet, sweet running. Who I learned to love after promising our lord and savior Chris Knight that I would never run for fitness.

Running, it's not you, it's me but we have to break up...at least for now. And this is a fight I'm going to win.

Agree? Disagree? Either way click play to hear how this fight plays out.

Want to battle Colin or suggest your own rock fight? Email us at myrockfight@gmail.com.

It's an all time classic debate.

Right up there with 'tastes great/less filling' and 'is a hot dog a sandwich?' sits: TRAIL RUNNING SHOES vs HIKING BOOTS when it comes to what you like to hike in.

Today on THE ROCK FIGHT, the man who wrote the article (literally, see the link below), Justin Housman of ADVENTURE JOURNAL, comes on to talk about his journey from boots to runners and back again.

What do you think? Hiking boots? Trail running shoes? Sport sandals? Something else? Email your feedback to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

Read the original article: https://www.adventure-journal.com/2022/01/im-giving-trail-runners-hiking-boots/

Follow Justin on twitter @justinhousman

Adventure Journal on Instagram: @adventurejournal

Subscribe to Adventure Journal: https://shop.adventure-journal.com/

Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

Today Colin & Justin dig into recent headlines to come out of the outdoor industry and community including the recent theft of a shipment of Bedrock Mountain Clogs, Columbia trying to make Overlanding shoes a thing, a deadly grizzly attack in Canada and the runner who tried to cheat their way to a 21st place finish at a half marathon in Wales.

• Tales From The Trail/Bedrock Stolen Clogs: 2:07
• Columbia's Landroamer Launch: 10:41
• Canadian Grizzly Attack: 20:48
• Half Marathon Cheating Scandal: 29:03

Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Colin is rolling solo today as he reacts and recaps the first four episodes of HBO's Chris Sharma and Jason Mamoa fronted rock climbing reality show, THE CLIMB.

He breaks down what he likes about the show, the issues holding the show back and offers his predictions for episodes 5-8.

Full spoilers abound so if you haven't watched THE CLIMB boot up HBO Max and check it out!

What are your thoughts on THE CLIMB or any other outdoor themed TV shows? Send your comments and suggestions to myrockfight@gmail.com.

Host: Colin True

THE ROCK FIGHT is a production of Rock Fight, LLC.

www.rockfightllc.com

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with environmental journalist Sophie Benson to check in on what is happening in the outdoor and fashion world when it comes to sustainability initiatives.

Sophie and Colin ponder if circularity is on the rise, how brands like Outerknown have embraced regenerative organic cotton, the PFAS problem in apparel and play a round of THIS WEEK IN GREENWASHING!

Find more of Sophie's work and buy her new book, THE SUSTAINABLE WARDROBE, by heading to www.sophiebenson.com.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Subscribe to Here and There for more Kyle Frost in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we hand out the prestigious Ugliest Shoe of 2024 Award.

There have been plenty of ugly shoes that have succeeded in the past because while they may not have been lookers, they served a real purpose.

And then there are those that straight up look bad and leave us all wondering simply... why?

Today THE ROCK FIGHT goes deep into the recent history of ugly shoes and declares a winner of the ugliest shoe of 2024.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin run through some stories to come out of the outdoor community from the past week.

First up they respond to emails received about last weeks episode which featured a story about how outdoor media and enthusiasts can possibly ruin unknown mountain towns.

Then they talk about a hiker was rescued from quicksand and implore outdoor media sites to give us all a little more reporting about something crazy that happens in the backcountry before clicking that upload button.

Next they enter the House of Housman to explore the controversial topic of wildlife management in Alaska, where plans to cull bears and wolves have raised ethical questions.

The episode of course ends with The Parting Shot! This week Justin admonishes some over eager mountain bikers while Colin gives the definitive ranking of Rankin/Bass Christmas specials.

Hurricane Helene Relief Links:

• Support and Shop Western North Carolina Brands
• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for your head) Colin resumes his rock fight with Lowa's new ATR line of trail runners that are now available to purchase (listen to his conversation on THE ROCK FIGHT with Peter Verry here) questions why we value big accomplishments like what has been in the news recently (UTMB course records by Courtney Dauwalter & Jim Walmsley and an FKT by Karl Sabbe) and punts on a current trend that has roots in the outdoor industry (read about it here).

Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on how sea kayaking was a formative activity in his outdoor adventure career and ponders what has happened to the paddling category since it's heyday in the 1990's. Has it's popularity decreased?

Then Joe Potoczak, Digital Editor of Paddling Magazine, joins Colin and provides updates on paddling's growth, the effect of the Stand Up Paddle board boom and how user generated content has impacted the paddling media scene.

For all of Paddling Magazine's content (and to subscribe) click here!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

The office used to be a super vanilla topic. In 2023? It's a discourse mainstay.

Work from home. Return to Office. That Zoom should have been an email. There's a lot to unpack.

For outdoor brands a cool office space has been integral to being a cool place to work. But we now know there are different ways to do things and a lot to evaluate and change.

Today's guest is Lisa Slagle who is the founder/owner of WHEELIE a creative agency out of Crested Butte and she has seen it all. She has taken the office space path and has also gone remote. Those experiences have given her a unique purview into modern workplace culture. And that purview has shaped some very specific opinions on that topic...FIVE BIG ONES in fact!

What are your thoughts on the modern workplace culture in the outdoor industry? Send your comments and suggestions to myrockfight@gmail.com.

Follow WHEELIE on Instagram @wheeliecollective or check out their work on their website www.wheeliecreative.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's an emergency reaction to Tuesday's breaking news: the release of the 'super sneaker' from Deckers.

On Tuesday afternoon Footwear News dropped an article with all of the details around the much hyped super sneaker brand that Deckers has been teasing since last year and (spoiler alert ) Deckers is just bringing Ahnu back.

Today on the show we push the episode we had scheduled for today to Friday so Colin could offer you this emergency take on all of the details around the super sneaker.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

It's over, Johnny!

Today we are heading back to 1982 and to the origin of the modern action movie as we watch FIRST BLOOD to offer another outdoor movie review!

And by 'we' we mean we! Justin Housman is here today to give his thoughts on this Sylvester Stallone classic and it was the first time he's seen the movie.

So hunker down in an old mine shaft, roast some wild boar, make a sweet homemade torch and listen to see if FIRST BLOOD will get THE ROCK FIGHT stamp of approval!

THE ROCK FIGHT is a production of Rock Fight, LLC.

www.rockfightllc.com

Cooking complex meals in camp is ridiculous. Just cook a hot dog over the damn fire and be done with it.

Agree? Disagree? Want to pick a fight with us? Email your comments and suggestions to myrockfight@gmail.com.

Watch Justin's review that inspired this episode: https://youtu.be/u4yb1Qi_W-Q

THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head!

Today on THE ROCK FIGHT Colin digs into a requirement for anyone looking to live an outdoorsy lifestyle: You have to go ROCK CLIMBING! You don't need to be or become a rock climber, you just need to do it at least once in order to gain your outdoorsy street cred.

Then Colin gives an update on what's happening with THE ROCK FIGHT and how your support has helped to grow the show.

Want to be featured in our upcoming mailbag? Send questions, comments and judgements (throw some rocks our way) to myrockfight@gmail.com.

Support our sponsors!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Rock Fight is your new hub for outdoor content. Every episode of THE ROCK FIGHT is there to listen to or read. Check out rockfight.co and book mark it today!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Mountain Bike Suspension is Pointless. One of our most popular and divisive episodes in which Colin posits that suspension on a mountain bike is, well, pointless.

Since that episode Colin has rediscovered some of the benefits of squish on a bike. Does that mean he's ready to change his tune? Listen to find out!

Listen to or read THE ROCK FIGHT that started it all: https://rockfight.co/home/mountain-bike-suspension

This episode of THE ROCK FIGHT is brought to you by LONG WEEKEND COFFEE. Head to longweekend.coffee and enter the promo code ROCK10 for 10% off of your first order.

We want to hear from you! Send your feedback, comments and suggestions to myrockfight@gmail.com.

Rock Fight is your new content hub for the outdoors. Get caught up on all of our rock fights at the newly revamped rockfight.co.

THE ROCK FIGHT is a production of Rock Fight, LLC.

www.rockfight.co

Welcome back to THE ROCK FIGHT (an outdoor podcast that aims for the head)! This is part 2 of our weekend release extravaganza!

On this episode Justin offers a review of his new bike, the Hudski Doggler as the boys make plans for an upcoming Bay Area bikepacking trip.

Then they take a look at new products from Chaco before getting into recent stories about outdoorsy people who got into trouble including a caver in Istanbul and a hiker in Alaska.

If you missed part 1 where the guys go deep on the outdoor industry's stuff problem you can get caught up by clicking here.

Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reacting to last weeks earnings report from Newell, owner of Marmot, that shows how the once great outdoor brand is sliding further into mediocrity.

Then Colin and Producer Dave discuss the historical significance of Marmot and its innovative past, contrasting it with mistakes that were made by their various owners (here's that Super Bowl ad they talk about).

The pair also discuss the recent earnings report that show Hoka's growth continuing to the point where they are now a $2b brand and the news that Dick's Sporting Goods is closing most of their Public Lands stores in order to convert them into House Of Sport locations (just like Colin predicted).

The wrap things up with their Parting Shots where Dave talks about the new creative team at Columbia and Colin throws a fit about a new Crocs collaborator.

Chapters:

• 01:42 - How Marmot became a zombie.
• 26:35 - Hoka continues to crush it. Can they be stopped? Where's Ahnu?
• 30:53 - Dick's to close Public Lands
• 36:24 - The Parting Shot!

Hurricane Helene Relief Links:

• Fuel Goods
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman take their weekly turn through some of the stories to come out of the outdoor industry and community over the past week. Here's the rundown:

• REI's Latest Layoffs (4:30)
• The EXPLORE Act Makes It Through Committee (9:44)
• Surfers, Swimmers, Runners & Walkers Are More Likely Develop Melanoma - shocking, we know (15:47)
• Another Endurance Event Cheating Scandal (21:30)

All that plus America's favorite podcast segment "What Is Justin Doing This Weekend?"!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Subscribe to Here and There for more Kyle Frost in your life. Click here to subscribe to Mountain Gazette.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER!

What kind of shorts do you wear when you go mountain biking? Straight spandex bibs? Jorts? Whatever you have lying around?

Today Justin and Colin talk about their mountain biking preferences while reviewing two outdoor brand entries in the cycling apparel space. The Rab Cinder Crank Shorts and the Outdoor Research Freewheel Ride Shorts.

Then THE ROCK FIGHT's in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with these shorts: a Rationale Mexican Lager.

Because that's what you get here on Gear & Beer... the pairings that matter most!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05).

TL;DR: outdoorsy people need to relax.

Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week:

• Last Friday the $5m bankruptcy sale of Eastern Mountain Sports to the UK's Mountain Warehouse was approved just two years after EMS sold to GoDigital Media for $70m (19:53)
• In addition to announcing a move of The Running Event from Austin to San Antonio in 2025, Switchback has several heavy hitting brands (Patagonia, Lululemon, Teva) signed up for their event in November (26:00)
• Also out of the Switchback camp was the announcement of Trailheads, a new digital site for outdoor retailers covering industry trends (30:49)

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today Colin is joined by outdoor industry insider Eoin Comerford (Producer Dave is out sick) to talk about all the big stories that came out of the outdoor industry last week.

On the docket today:

• In a rare industry spite move (ok it's not just that) VF spinoff Kontoor Brands acquired Helly Hansen from Canadien Tire Corporation. Eoin gives us the background and we take a look at what may be next. (05:20)
• SKIMS is back in the news as it was announced that they will be creating a new brand with Nike. Of course, backlash ensued. Colin & Eoin break it down. (16:30)
• Wolverine announces that Merrell products are "going back to the mall" and Saucony is a big part of their plans for 2025. (28:31)
• Lastly, The Parting Shot, where Colin talks about the latest video from Patagonia who wants you to believe they are leading on the PFAS front...fun fact: they aren't. (39:27)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

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Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Today on The Rock Fight (an outdoor podcast that aims for the head) we're once again breaking news!

Outdoor blanket maker Rumpl has announced a significant management change, with founder Wiley Robinson shifting from CEO to chairman of the board, while Josh Simpson steps in as general manager. And The Rock Fight has the scoop as both of them join Colin and outdoor industry insider Eoin Comerford on today's episode to break it all down.

This transition is aimed at enhancing Rumpl's focus on brand and product innovation, as Robinson seeks to balance personal responsibilities with the complexities of running a growing company.

During the show, Robinson and Simpson discuss the strategic implications of this leadership shift, including how it will affect Rumpl's approach to product development and market positioning. They also delve into the brands challenges, such as inventory management and pricing strategies in the wake of recent economic pressures.

Lastly they offer a look at what 2025 may hold as tariffs loom and sustainability remains a key demand from the outdoor consumer.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Help those who have been impacted by the Los Angeles wildfires by clicking here.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women.

It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go.

That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist.

On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman.

Hurricane Helene Relief Links:

• Fuel Goods
• https://outdoorbusinessalliance.org/ 
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Producer Dave offer their thoughts on their time at last weeks edition of The Running Event/Switchback.

Then Eoin Comerford makes his debut as a weekly regular on THE ROCK FIGHT!

Eoin will be appearing each Monday on the show to offer his unique insights into what is happening in the outdoor industry. This week Eoin looks at a positive report to come out of REI, Arc'teryx's dominance in China, and offers his reaction to the BEA's Economic Impact Report that arrived last week showing the outdoor recreation economy has grown to $1.2 trillion.

Finally Colin & Producer Dave offer their Parting Shots where Colin praises the upcoming Women Led Wednesday while Producer Dave talks about the folks at Native Women Running.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

The latest outdoor trinket you saw in the Outside Magazine holiday buyers guide is not what you want this holiday season. Today, Colin tells you about the hot item for outdoorsy folks everywhere.

Agree? Disagree? Either way click play to hear how this fight plays out. Then send in your rebuttal or ideas for your own rock fight at myrockfight@gmail.com.

The best trails are not the trails that everyone has heard of and aspires to ride, run or hike.

The best trails are local. The trails you have out your back door.

Agree? Disagree? What do you love about your backyard trail? Send your comments and suggestions to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

www.rockfightllc.com

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand.

Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the new election day policy put into by Patagonia before wrapping things up with their Parting Shots.

Time Codes:

• Arc'teryx surges ahead thanks to their long term brand strategy. (01:03)
• The Running Event and Switchback add even more legacy outdoor brands to their fall event. (21:47)
• Patagonia will give their employees a day off to go vote (24:46)
• The Parting Shot! Colin takes aim at Costco's cheap Hoka rip off and Producer Dave has words for honey bees. (26:42)

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with Mountain Gazette's Mike Rogge to breakdown the meltdown happening in mainstream media.

Over the past few weeks names like Sports Illustrated, Condé Nast, Pitchfork, the LA Times and many others have all dealt with a variety of issues that have left a major impact across the media landscape.

Colin and Mike talk about the silver linings being left behind in the carnage, the importance of strong branding as a media company, and why we should be optimistic about the future of media in the US.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Subscribe to Kyle Frost's Here and There and click here to subscribe to Mountain Gazette.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

THE ROCK FIGHT is back again with another OUTDOOR MOVIE REVIEW!

Today we are watching the 1997 survival classic THE EDGE starring Anthony Hopkins and Alec Baldwin. Did the outdoorsy elements of the movie work? Was Bob realistic as an aspiring cuckolding murderer? Listen to find out!

If you've never seen THE EDGE be careful, this is spoilery territory you're in. THE EDGE can be streamed on YouTube, Apple TV or Amazon.

Have a favorite outdoor movie you'd like to see featured in a future episode of THE ROCK FIGHT? Email your comments and suggestions to myrockfight@gmail.com

THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we’re bringing out a big gun who can speak to what is happening in outdoor retail.

Eoin Comerford, is the principal at Outsize Consulting and is an outdoor industry veteran as the former CEO of Moosejaw Mountaineering. He has a unique view on outdoor big box retail as well as what's happening in the specialty market.

On this episode Eoin joins Colin and brings some facts and figures to the rock fight to weigh in on what's happening at retailers like REI, Dick's and Eastern Mountain Sports.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on The Rock Fight Colin is joined by Rock Fight Consigliere Eoin Comerford and Producer Dave to discuss several news stories that paint a picture about the long term health of the outdoor industry.

First they look at the recent earnings report by Newell (parent company of Marmot, Coleman, and Ex Officio, among others) which shows how the outdoor industry may be on the same path that was recently traveled by the surf industry. Eoin recaps how many iconic surf brands ended up being owned by Authentic Brands and how that past may serve as a cautionary tale for outdoor brands facing similar challenges. (02:55)

Next they talk about a recent report that Dick's Sporting Goods is quietly leaving outdoor behind as it closes most of their remaining Public Land and Moosejaw locations. They talk about how this move will impact the outdoor retail landscape. (18:29)

Then they dig into event news including the report that Europe's biggest summer show, OutDoor, is going on "hiatus" as well as the announcement of Outdoor Retailer's Industry Day. (29:15)

Lastly it's a combined Parting Shot as the hosts weigh in on the Outdoor Recreation Roundtable's endorsement of Trump Secretary of the Interior, Doug Burgum, as well as the organizations who co-signed that endorsement including the OIA, People For Bikes, and REI. They look at what missteps may have been made and what the focus should be going forward. (35:55)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer.

Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awareness is growing, leading to increased demand for resale options. They also talk about the structural challenges of branded resale and the need for a more integrated approach to foster a circular economy in the outdoor industry.

Donate to Hurricane Helene relief efforts by clicking here!

Links to help via the Appalachian Trail Conservancy!

Chapters:

• 00:00 - Welcome to the Rock Fight
• 00:52 - The Recent Surge in Secondhand Discussions
• 02:05 - Introducing Barruch Ben Zekry
• 03:19 - Overview of Out and Back
• 03:39 - The Importance of Supply in Resale Market
• 09:00 - Differentiation in the Secondhand Market
• 13:33 - Consumer Engagement and Shift in Trends
• 16:39 - Challenges in the Secondhand Space
• 22:21 - Brands and Their Role in Secondhand Initiatives
• 33:07 - Future Perspectives on Industry Production

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

What do you drive? Do your outdoor pursuits influence the kind of car you own?

Today on THE ROCK FIGHT Colin & Justin go deep on the vehicles that get us to the trails, mountains and put ins. From the venerable Jeep Cherokee to the over exposed Toyota Tacoma to topics like Vanlife they cover all the car trends that impact your life in the outdoors.

Listen to or read THE ROCK FIGHT that started it all: https://rockfight.co/home/jeep

This episode of THE ROCK FIGHT is brought to you by LONG WEEKEND COFFEE. Head to longweekend.coffee and enter the promo code ROCK10 for 10% off of your first order.

We want to hear from you! Send your feedback, comments and suggestions to myrockfight@gmail.com.

Rock Fight is your new content hub for the outdoors. Get caught up on all of our rock fights at the newly revamped rockfight.co.

THE ROCK FIGHT is a production of Rock Fight, LLC.

www.rockfight.co

Get ready...the vacation is over!

Let's head to Montana (or was it Idaho?) as we take a rafting trip with the best actress of all time as our guide, do our best to survive Evil Kevin Bacon and head down THE RIVER WILD!

Do the outdoorsy elements make the movie better? Is this even a good movie? Listen to find out if THE RIVER WILD gets THE ROCK FIGHT stamp of approval, or if it will be erased from all human consciousness.

Do you have a movie you'd like to see featured on a future episode? Send your comments and suggestions to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head. Today Colin gives his thoughts on two outdoor headlines from the past week.

First up is the news that Deckers is moving on from Sanuk (00:39). Was choosing Sanuk over Simple Shoes back in 2011 the right call in hindsight?

Secondly Johnson Outdoors, Inc is shutting down 128 year old outdoor stalwart Eureka! (03:58). After a long history that includes products being present at seminal outdoor milestones what will the future be for the famed tent maker?

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Adam Jaber from the Out Of Collective makes his return to THE ROCK FIGHT to help Colin dig into Bode Miller's new brand, Peak Skis.

Peak Skis have been making a lot of waves in the outdoor and ski industries. Billed as "the next evolution in ski design" Peak is the new brand from Olympic skier Bode Miller that anyone can invest in due to their crowd sourcing initiatives. But they also are constantly running deep discounts on existing inventory and come with a premium price tag.

So Colin asked brand and retail ski expert Adam Jaber to return to the show and talk about Peak's products, their push into the ski space and how they will likely fair in an overly crowded market.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Find Adam at outofpodcast.com and on social media outlets @outofcollective.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today the various hosts, producers, and consigliere's of The Rock Fight gather to once again rank the top outdoor brands! And this time it's all about gear.

Coming off of last months episode where they ranked the top 5 outdoor footwear brands, Colin, Justin Housman, Producer Dave, and Eoin Comerford come back together to do the same for outdoor gear. They try to learn from their missteps (try being the operative word) from the footwear episode as they take on boiling down the absolutely massive category of outdoor gear to simply the top 5 brands going in 2025.

Did they succeed? Let them know! Email your feedback to myrockfight@gmail.com.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Help those who have been impacted by the Los Angeles wildfires by clicking here.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

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Dan Cortese.

We need you.

We need you more than ever.

Because MTV Sports has to come back.

Agree? Disagree? Do you know Dan Cortese? Please make an introduction so we can have him on the podcast! Send your Dan Cortese introduction, comments, suggestions and introductions to the legend himself to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

All the videos on YouTube are wrong...Gravel Bikes are not the one bike quiver we've been promised. But does that mean they're useless? Listen to find out!

Agree? Disagree? Either way click play to hear how this fight plays out.

Want to battle Colin or suggest your own rock fight? Email us at myrockfight@gmail.com.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman celebrate Justin's return from vacation by breaking down some recent headlines to come out of the outdoor industry and community.

The pair discuss the following!

• The Enhanced Games Are Coming: (08:37)
• The ESports Olympics Are Coming: (16:40)
• Shark Attacks Doubled In 2023 (and should we even talk about it): (19:12)
• What To Do About Airline Waste?: (25:00)

This all of course after America's favorite podcast segment...What Is Justin Doing This Weekend?!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Subscribe to Kyle Frost's Here and There and click here to subscribe to Mountain Gazette.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Paddy O'Connell comes back for his record setting 5th appearance to check in on how things are going in the mountains this winter.

Dubbed by some as the "Mayor of Skiville", Paddy has a straight passion for making turns and today the mayor is here to give us a state of the season.

Colin & Paddy check in on the up and down storm cycles that have impacted just about everyone across the US, why we continue to talk about gear and how the lasting impact of avalanche tragedies make snow sports stand apart from other outdoor activities. The two wrap things up by measuring Paddy's sadness for the waning ski season.

Come for Paddy, stay for THE ROCK FIGHT.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing.

Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week:

• Black Diamond posts a loss in the second quarter in part because of PFAS. Could this have been avoided? (16:13)
• BOA & Primaloft post second quarter gains. Is this a sign that outdoor brands are investing in their 2025 product lines? (20:17)
• Crocs makes plans to make more sneakers after the success of their May sneaker launch. After first throwing up Colin talks about why this is a good idea. (22:55)

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Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head!

Today Colin & Justin catch up on their latest and upcoming outdoor adventures, the value of crowded National Parks and a bad encounter at a mountain town outdoor retailer.

Then they dig into some recent headlines including new product lines from Outdoor Research & Salewa, run retailers who are getting into the Pickleball world and debate the value of branded fabric in outdoor apparel.

All this and a few other errant rocks thrown on this episode of THE ROCK FIGHT!

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our sponsors!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today we're power ranking the top 20 campfire songs ever. So pick up your acoustic guitar and tear into a cover of one of these legendary ballads of the fire pit!

If you are unfamiliar with any of these songs or just want to revisit one of your favorites, check out the full list and listen to them all by heading to: https://rockfightllc.com/powerrankingspopculture

Send your feedback, omissions, revised positioning, comments and suggestions to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

In the 90's, those of us who liked going outside...we all wanted... a Jeep. Either a Wrangler or a Cherokee with of course stick shift. Because nothing says poseur like manual transmission.

And then, Jeep pissed it all away.

Because of that, we're dragging them and a sackful of rocks into the arena and picking a big ole rock fight!

Agree? Disagree? Either way click play to hear how this fight plays out.

Want to battle Colin or suggest your own rock fight? Email us at myrockfight@gmail.com.

Today Colin and Outdoor Industry Insider Eoin Comerford are joined by Jonathan Cedar, BioLite's founder and CEO to discuss the breaking news that BioLite is acquiring Goal Zero.

Jonathan talks about the background of BioLite and why this deal makes sense particularly due to the alignment in mission and product offerings between the two companies.

Lastly during their conversation news breaks about the roll back of the more retaliatory tariffs that had been announced. So we get breaking news inside of breaking news!

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Today Colin is joined by our regular Wednesday co-host Justin Housman to talk through some recent stories to come out of the outdoor community!

• They open the show with the news that the fallout from the Trump layoffs have caused the Fiery Furnace Trail in Arches National Park to close indefinitely. Buckle up because we're probably gonna be getting news like this for a while. (07:57)
• Lady Gaga is being sued by surf brand ...Lost. Apparently her new album, Mayhem is also the trademarked nickname of ...Lost's founder/boardmaker. So....what's the connection here? (13:04)
• Cybertruck owners can now get a pop up camper because even the lamest vehicle of all time deserves after market accessories...I guess? (17:15)
• Q&A Corner: Reddit edition! What if you don't want to do outdoor activities but you still have the urge to go outside? (25:55)

They of course wrap things up with The Parting Shot (38:52). Colin has a stone to throw at footwear maker Lems while Justin would like us to pick a firm date for Easter.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

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Dawn Patrol can be magical. But you know what is even more magical? My goddam morning routine.

Today Colin lists his top 3 reasons why Dawn Patrol, while always worth the effort, isn't all it's cracked up to be.

Agree? Disagree? Want to pick a fight with THE ROCK FIGHT?! Send your comments and suggestions to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head!

Outdoor adventure is ingrained in the soul of every listener of THE ROCK FIGHT. And it's our daily adventures that keep the dream of bigger outings alive.

Bigger outings like retracing THE PONY EXPRESS from Missouri to California on horseback as journalist Will Grant did in 2019; a journey he recounts in his new book: THE LAST RIDE OF THE PONY EXPRESS.

Today on THE ROCK FIGHT, Will stops by to talk about his trip, the American west, what's next and of course provide an update on the most important characters from his journey, the horses themselves, Chicken Fry & Badger.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Support our sponsors!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Winter, your time has come. You have gaslit us into believing you're a season worth celebrating but you're mostly inconvenient and uncomfortable.

Snowsports rule, but Winter, you suck.

Agree? Disagree? Have thoughts or opinions on Winter? Summer? Spring? Fall? Send your comments and suggestions to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC.

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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines!

Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following:

• A new edition of More with Thermore! (08:03)
• A 4 year old sets a record for the youngest hiker to hike all of New Hampshire's 4000' peaks. Badass or a little much? (15:05)
• Patagonia develops an end of life solution for their wetsuits. (26:11)
• Are you more productive working in a cabin or in an office? (34:02)

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today Colin is joined by Peter Whitcomb of Tersus Solutions, one of the players working to enable a thriving secondhand marketplace in the outdoor industry.

Tersus Solutions acts as a backbone for brands striving to establish sustainable practices by managing their re-commerce efforts. Throughout their conversation, Colin and Peter examine the complexities and challenges inherent in fostering a circular economy for outdoor apparel, as well as the necessity for brands to embrace responsibility for their products beyond the point of sale.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

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Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head!

Today on the show Justin Housman reviews the new sandal from legendary surfer Kelly Slater, KLLY.

Made with recycled materials and a midsole that is derived from algae, KLLY claims to be creating a cleaner world through the creation of their shoes. Justin has been wearing the flip flops so we start with a straight gear review before we get into claims made by the brand and the branding itself.

Can making anything be good for the environment? Should these sandals even exist? Is it ok to remove vowels from your brand name? All of these questions, and more, will be answered today on your new favorite outdoor podcast, THE ROCK FIGHT!

What do you think of KLLY? Send your feedback so you can be featured on a future episode to myrockfight@gmail.com.

Support our sponsors!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Rock Fight is your new hub for outdoor content. Every episode of THE ROCK FIGHT is there to listen to or read. Check out rockfight.co and book mark it today!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today Colin is rolling solo! First he offers his comments and observations after attending the virtual launch of Arc'teryx's spring footwear collection earlier this week. While the launch itself was a leap forward in how outdoor brands should be engaging with outdoor media, it was also a good example of how brands could improve how they promote their products. (02:16)

Next Colin talks about how the outdoor industry needs to unite in order to fight for our public lands over the next four years. He looks at a story that was recently published on the DCReport by war veteran and outdoor advocate Stacy Bare as an example of how important our wild places are and can be. You'll hear how the outdoors helped save Stacy's life in his own voice. (08:46)

Lastly for The Parting Shot, for third year in a row on The Rock Fight, Colin makes his prediction for Best Picture at Sunday's Academy Awards. (15:40)

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Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

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Are you a clog person? Historically that has not been a go to style for the host of THE ROCK FIGHT.

But when Bedrock Sandals released their new shoe, the Mountain Clog, it was a sign that just like Rocky Balboa told us in Rocky IV, 'everybody can change'.

Justin Housman from Adventure Journal (aka Bedrock's biggest fan aka Beddie the Baddie aka Lay Me Down on a Bed of Rocks) is back to offer a gear review about Bedrock's new offering where (unlike a lot of other outdoor media) you'll leave with either a recommendation to buy the Mountain Clog or a warning to stay far, far away.

Check out the Bedrock Mountain Clog: https://bedrocksandals.com/collections/bedrock-mountain-clogs

Listen to Colin's Bedrock Cairn 3D Pro II Review on LAYERS: https://player.captivate.fm/episode/6703f006-a985-4f67-af6b-e06c462b6a93

Go subscribe to Adventure Journal for more Housman in your life: www.adventure-journal.com

Want to return fire? Send your comments and suggestions to myrockfight@gmail.com.

THE ROCK FIGHT is a production of Rock Fight, LLC