The Recipe For SEO Success Show (Kate Toon SEO Educator)

Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights

It’s that time again.
SCHEMA TIME.

Yes, we’re here for another soiree with Schema.

You’re a little familiar with it at this point.
You’ve eyed each-other across the room.
You’ve heard your peers mention “markup’’ in
hushed, worried tones.

It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.

I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log.

Even for the technically challenged.

Ready? Let’s get stuck in.

Tune in to learn:

• What is Schema, and why is it important?
• How to check for pre-existing schema on your website
• How schema factors into Google rankings
• How to effectively use Schema.org
• Why you should be linking schemas, and how to do it
• Do it yourself - how to build schema, and how to fix common problems as they arise

Useful resources

• Schema Mark App
• Schema testing tool
• How to add Divi to a WordPress site
• Product schema for Shopify
• Schema plugins for WordPress

Head to episode notes: https://therecipeforseosuccess.com/schema-secrets-revealed-with-shay-ohayon/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself. 

But one of the biggest struggles for people doing DIY SEO is building backlinks. 

That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap.  

That’s because building quality backlinks takes a big amount of time. You’ve got to build the relationship, you’ve got to get the good content out there and even then it can take a while for those links to flow through. 

But today I’ve got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building?

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Tune in to learn: 

• What a backlink is, and what it does

• How you can still compete with competitors that invest heavily in backlinks

• How small local businesses can create great content that organically gets shared online

• How to assess what kind of content Google is prioritising in your niche or industry

• How using Google Analytics can show you how people engage with your website

• Why click-through rate is important to focus on

Useful resources: 

• What the eff are entities in SEO? with Nik Ranger (NEWBIE)

• Banned Books Brochure

• SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Andre Weyher shares his advice and tips on how to avoid and deal with penalties

Google Penalties, two words that strike fear into the hearts of Small business owners everywhere.  There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I’m speaking today with Andre Weyher, a long time internet buddy and an ex Google person!

We’re going to take you through the ABCs of Google Penalties, why they happen and how to deal with them. According to Matt Cutts  there are over 400,000 manual penalties that are applied every month, so this is important stuff people.

So if you’re scared you’ll one day get a smack on the bottom from the Google gods, this is the episode for you.

Tune in to learn:

• The latest SEO news: Artificial intelligence
• What is a Google penalty
• What sorts of things cause a Google Penalty
• How do you know if you have been issued a penalty
• How long Google gives you to fix the problem
• What are the first steps you should take if you have received a penalty

Useful resources

• Manual Actions report
• The complete guide to Google Penalties

Head to episode notes: https://therecipeforseosuccess.com/google-penalties-facts-insider/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

A chat with SEO expert Sha Menz

In this week’s podcast we’re talking about links, but not just any old links. BAD LINKS and we’re going to explain – what to do when good links go bad.

There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea how.

Today with the help of Sha Menz I’m going to tell you how links can negatively affect your ability to rank, how to find them, and how to fix them.

Tune in to learn:

• The possible impact of having a bad link profile
• How to find out which sites are linking to your website
• How to review links and decide which ones are ‘bad’
• What to do with bad links
• How to deal with links you didn’t build
• Whether multiple links from one site is a good or bad thing
• Whether reciprocal linking is good for your website

Useful resources

• What to do when good links go bad
• Google Disavow

Head to episode notes: https://therecipeforseosuccess.com/backlinks-good-links-go-bad/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com.

I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!

How to find influencers and make them work for your business.

You might have heard the term influencer marketing.
You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story.

But it’s a teeny bit more complicated than this.
An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions.
It can also be a bit flat flop!

In this episode I chat with highlighly acclaimed digital marketing expert Jeff Bullas on how to get started in the somewhat scary world of Influencer marketing.

Tune in to learn:

• What influencer marketing actually is
• How influencer marketing works
• How effective influencer marketing can be
• What are the different types of influencers
• What does an influencer actually do
• How much does it cost
• How to contact an influencer
• How to know if your campaign has worked?

Useful Resources

• Influencer marketing guide

Head to episode notes: https://therecipeforseosuccess.com/influencer-marketing-a-beginners-how-to-guide/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Get your head in the game so you can maintain your brand integrity

Personal branding is scary.
You don’t want to step out from behind your brand. And if you do, you have questions.

How much do you need to share?
How personal is a personal brand?
Do you need a brand for your business and for you?
And does it really make a difference to the bottom line?
We’ll find out all this and more on today’s episode

Tune in to learn:

• Why Clarity is the first step towards building a personal brand
• What role Confidence plays in your messaging
• Whether Consistency is really important
• How to measure the results of your personal branding
• What are the downsides of personal branding
• What are the positives of personal branding

Useful resources

• The Personal Branding Project

Head to episode notes: https://therecipeforseosuccess.com/the-five-cs-of-personal-branding-with-kat-elizabeth-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there.

I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women.
It’s great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go.
I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards).

Today’s guest is passionate about amplifying women’s voices in SEO, and even has an upcoming event I’ll be speaking at. Let’s get into it.

Tune in to learn: 

• When Georgia got started in SEO

• What made Georgia want to focus on building a strong SEO community for women

• What has changed over the last few years in the SEO industry

• How men can help support women in SEO

• Who will be speaking at the Breaking Barriers IWD event

• What Georgia’s community do to support each other and make online marketing life easier

• What one area you should pay more attention to in your SEO

Useful resources: 

• Breaking Barriers Event: IWD Women in Digital Marketing

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me.

My tips, my advice.

These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.

Today we’re going to be talking about how much should SEO cost?

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Keeping up in the rankings by being mobile-friendly

Did you know that half of all website traffic worldwide comes from mobile?
I hope when you hear that you’ll understand how important it is to listen to this week’s episode.

Google has been pushing mobile-first indexing for the past few years. It rolled out the first mobile-first index in 2018 but more recently announced mobile-first indexing for the whole web.

So what does this mean for your little website?
Well if your site isn’t fully optimised for mobile searches, it’s about time you got with the program.

In today’s episode, we’re going to share what mobile SEO is, best practices and top tips on how to ensure your site looks tickety boo on any device.

Tune in to learn

• What Mobile SEO is
• How Google classifies mobile
• Why mobile SEO is so critical
• Easy ways to check if your site is mobile-friendly
• How to optimise your site correctly
• How to improve the user experience of your site on mobile
• How keyword research differs for mobiles
• What you need to know about the latest mobile-first indexing update
• Cindy’s top mobile SEO tip

Useful Resources

• Mobile statistics
• Google mobile-friendly test tool
• Google URL inspection tool
• Lighthouse (more for developers)
• Google PageSpeed tool
• Core web vitals test tool

Head to episode notes

Freebies

1. Free webinar: Your first month as a copywriter

2. Free rates guide

Membership: Join now

How Tim deals with haters and what he’d change about Ahrefs

So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that.

And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering.

We have some questions for Tim himself about what it is to be a well-known figure in the SEO industry. So this is going to be a great episode. Get your ears ready.

Tune in to learn:

• What personal skills have given Tim the edge
• How Tim deals with online abuse
• What does Ahrefs do that no other SEO software does
• Why doesn’t Ahrefs have an affiliate program
• Why Tim chose Ahrefs over any other software company
• What’s the one thing Tim would change about Ahrefs

Useful resources

• 9 Things only Ahrefs can do

Head to episode notes: https://therecipeforseosuccess.com/the-ultimate-content-marketing-qa-with-tim-soulo-from-ahrefs-episode-2/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Joost gives us the low down on Yoast and what’s coming in the future.

Yoast is my favourite SEO plugin for WordPress.

I use it on all my business websites and yes, I have eight.

And I advise all my students to do the same. In my opinion, it's crucial for a great SEO strategy.
So why Yoast?

And what makes it great?

Today, we're going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and explain how to use Yoast to its full potential.

Tune in to learn:

• Why Yoast is called Yoast
• How Joost going into WordPress plugin Development
• Why Joost thinks Yoast is the best SEO plugin
• Why Yoast has so many effing updates!
• Why the Traffic light system is not a golden bullet
• How Yoast work with Google, the other big plugins and themes to ensure their updates work
• Big changes coming to Yoast 9.0 with linguistic morphology features
• Yoasts sexy new Gutenberg features
• How Joost handles social media attacks
• Who's speaking at the upcoming YoastCon event
• What Joost thinks will be the big thing for SEO in 2019.

Head to episode notes: https://therecipeforseosuccess.com/e35-yoast-your-questions-answered-with-joost-de-valk/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Let’s be honest, most of us are scared of SEO agencies.
We’ve heard too many horror stories.

Of people being bamboozled, misled, ripped off and left with sites riddled with dodgy back links, poor optimisation and woeful rankings.

So what do we do?
How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.

Today, I’m chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you’re looking for an agency, you find a good one.
And if you are an agency you sustain a good reputation.

Tune in to learn:

• What led Mathew to seeking an SEO agency for help
• What you should have set up before contacting an agency for SEO assistance
• The key things to look for when choosing an SEO agency
• How important is it for you as a customer to know SEO terminology
• “Red flag jargon” you should look out for
• How you can participate in the ongoing process
• The best way to know your money is being spent well
• Alternate models: What they are and the benefits of each

Useful resources

• Meetup
• SEOmeetup

Head to episode notes: https://therecipeforseosuccess.com/how-agencies-can-suck-less/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Finding the right keywords to rise above the competition

By now you’ve gobbled up a lot of SEO advice.

But is it really all doable? 

In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.

Today I’ll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri. 

We’ll chat about how Estelle got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.

Useful resources: 

• Namecheckr
• Google Trends
• Digital Masterchefs

Head to episode notes 

Freebies:

• Free webinar: Increase your website traffic (and sales)

• The Ultimate SEO Checklist

• Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Boost your marketing strategy with the right SEO data

Grappling the Google SEO beast takes time and effort, I know.

Once we’ve started our journey we need to check our progress and build on our success.

Measuring progress means we usually check loads of data and all the data lives in different places.]

You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke.

Then we have to spend ages trying to make sense of it all.

Before we know it, we’re down the SEO data rabbit hole. Or if you’re like me, you give up and go and fiddle with Instagram instead.

So imagine if there was a tool that could pull all your relevant SEO data into one place.

A tool that allowed you to see all the information you need to know quickly and easily.

You’d finally have the SEO superpowers you need to make useful, strategic decisions about your marketing efforts.

Well, that tool exists and today we are talking about it.

Get ready!

Tune in to learn:

• Why SEO data is important to your business
• Which core metrics you should be looking at
• Which SEO tools will give you the data you need
• How to create a strategic Google Search Console SEO report
• How Supermetrics can save you time, make better business decisions so you can focus on the right stuff
• How to set up with Supermetrics, and what kind of reports it delivers
• How useful running Google Ads alongside your SEO strategy is
• Anna’s tip for analysing your SEO data and making good marketing decisions

Useful Resources

• Google Search Console
• Bing Webmaster Tools
• Ahrefs
• SEMrush
• Supermetrics Templates
• Google Sheets Templates
• Data Studio Dashboard Templates
• Google Search Console Analysis Template
• Supermetrics Support
• Technical SEO audit blog
• Organic keywords Template
• Marketing Analytics Show

Head to episode notes: https://therecipeforseosuccess.com/how-to-analyse-seo-data-and-create-seo-reports-with-supermetrics-with-anna-shutko/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Get found across the board

Pinterest, remember that? I used to use it yonks ago to plan my kid’s birthday party, or to mood board my latest decorating project.

But I never took it seriously from a business point of view.
And maybe I should have done.

For those living in a hole, Pinterest is a social media platform that allows users to “pin” images and articles to their board.

People set up boards for anything from outfits to holiday destinations, makeup ideas, to dream cars.

But as well as a fun way to be creative, it can also be an incredible business tool for getting all kinds of products and services found online.

So this week we’re pinning our hopes on our Pinterest expert to tell us how to use this platform to boost our website traffic and our sales.

Tune in to learn:

• Pinterest: What it is, who uses it, and how long it’s been around.
• What makes Pinterest so valuable to businesses
• How Pinterest can work for your service-based business
• What being a Pinterest SEO means
• Algorithms: Pinterest vs Google
• How to get started on Pinterest today
• Simone’s tips for optimising your Pinterest account

Useful Resources

• Tailwind
• Pinterest Academy
• Pinterest Trends Tool
• Pinterest Chrome Extension

Head to episode notes: https://therecipeforseosuccess.com/pinterest-how-to-use-pins-to-boost-your-brand-with-simone-pavils/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Why Google AMP should be at the top of your SEO to do list

Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.

Tune in to learn:

• What Google AMP is
• How Google AMP works
• What Google AMPed pages will look like
• How Google AMP impacts your ability to rank?
• Is Google AMP something we should tackle now or can it wait until later?
• How to implement Google AMP on WordPress sites
• The best Google AMP plugins
• How Google AMP will impact eCommerce platforms

Head to episode notes: https://therecipeforseosuccess.com/google-amp-for-small-business/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to set up the right online campaign for your business

Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day.

What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros.

More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret.

In this episode, I’m going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk.

Tune in to learn:

• What it means to run a digital marketing campaign
• What are the perks of advertising on:
  ○ Facebook
  ○ Youtube
  ○ Google
• What are the best marketing strategies for each platform
• How many platforms you should target with your ads
• Which common money-wasting mistakes to avoid

Head to episode notes: https://therecipeforseosuccess.com/paid-advertising-how-to-use-multiple-platforms-to-increase-your-sales-with-ilana-wechsler-techie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How Campfire Treats become top dog in Google

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand

These shorter episodes will include practical DOABLE advice and tips from people just like you.

This week we’re talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I’ll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions.

And guess what? It paid off.

Get ready to be blown away by his amazing results.

Useful resources

• Google Search Console

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-marko-wittich-the-secrets-of-shopify-success/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Setting up a website is not a one-off process. 

In many ways, it’s like having a plant. 

Building your website and optimising it to be found is like setting up the nutrient-rich soil. 

Hitting publish for the first time is like planting a seed. 

Now you just sit back and see what happens right?

No, much like that little seed, if you ignore it, it will wither away, much like your website traffic. 

You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I’ll leave the plant metaphor there.

So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it’s a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life.

Today we’ll look at the benefits of using Google’s Search Console as a tool in your SEO garden shed to keep traffic high and problems low.

Tune in to learn:

• What Google Search Console is

• Two metrics to focus on when you’re getting started

• What Sodiq thinks of Search Console Insights

• Where to start looking when your traffic is way down

• More advanced ways to use Google Search Console

• Sodiq’s tips for getting acquainted with Google Search Console

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me.

My tips, my advice.

These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.

Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Common mistakes that will drag down your conversions

So perhaps you’re a new business considering taking the plunge into the Shopify pool.

Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch.

And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion –  you know you need to rank well on the search engines to reach new customers.

So today I’ll be chatting with my favourite Shopify pro, Kerri Bennett, and we’ll be covering the top ten mistakes people make on Shopify and how you can avoid them.

Tune in to learn:

• What Shopify is
• The importance of choosing the right theme
• Why your theme needs to be mobile-friendly
• What benefits Shopify has over WordPress
• How to navigate the app store
• Why you should be putting more attention into your collection pages
• How many H1’s are the right amount.
• What steps you should be taking for SEO
• Why bigger isn’t necessarily better with your images
• When you should upgrade your theme version.
• How to preserve your theme before adding new apps or changes.

Useful Resources

• Judge.me – Product reviews
• Recipe for SEO Success Course
• SEO-friendly product description template
• GTmetrix – Website performance monitoring tool
• Pingdom – Website performance monitoring tool
• Lighthouse – Chrome extension
• JSON-LD for SEO – Shopify App

Head to episode notes: https://therecipeforseosuccess.com/shopify-seo-top-10-mistakes-to-avoid-with-kerri-bennett/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to find the metrics that matter and not get swamped by data

Google Analytics can feel just a little bit yawn.

Yes, you set it up yonks ago.

And maybe poke around once in a while.

But really?

You’re not doing anything with the data.

In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter.

But more importantly, we’re going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION!

Tune in to learn:

• What is data analytics?
• Best practice tips to make the most of your Google Analytics setup.
• Which metrics you should pay attention to.
• How to make the most of the Google UTM URL Builder to better track your online activities.
• Why it is important to use analytics to track your own marketing efforts.
• Understanding marketing attribution and the multi-channel funnel attribution tool.

Useful links

• Google Analytics
• Google UTM Builder
• Bitly
• Your Guide to Google Analytics 4

Head to episode notes: https://therecipeforseosuccess.com/best-practice-google-analytics-how-to-boost-your-business-with-ray-pastoors/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout.  Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.

• How do you produce so much content?
• I know that longer posts and regular posts work better, but how is a small business person meant to write a 3,000 word blog post every week?
• When it comes to off page SEO, which tactic do you think is most powerful?
• How will the potential 10k tweets (the fact that they're talking about increasing the character count) affect seo?
• Do we have to get experts to write all our blog posts?
• Ranking isn't everything, what other key performance indicators should we look at to track success?
• If  you could only choose one marketing tactic or maybe one marketing channel, which would it be and why?

Tools, websites and articles mentioned:

• Google Analytics
• Google Search Console
• BuzzSumo
• Ahrefs
• WordPress
• Screaming Frog
• Crazy Egg
• Hello Bar
• KISSmetrics
• Quicksprout

Video: https://www.youtube.com/watch?v=72R7_pHSNWU

Head to episode notes: https://therecipeforseosuccess.com/content-marketing-made-easy-with-neil-patel/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Crawlability is super important for your website.

Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.

We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.

We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that dobable.

Tune in to learn:

• What crawlability is and why it matters
• The meaning of crawl budget
• How often Google crawls your site
• How you can get Google to crawl your site more
• The key elements of crawlability
• How to handle password protected content
• Zombie pages and how to deal with them
• Best tools to crawl your website
• How to handle 404s and 301 redirects
• Dealing with duplicate content

Useful resources

• Yoast SEO plugin
• 301 Redirect plugin
• Screaming Frog

Head to episode notes: https://therecipeforseosuccess.com/crawl-efficiency-how-to-help-google-slip-through-your-site/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Getting cosy with data to make better content

Do you love tracking trends, dissecting data, or rolling in results?

Then I’ve got a treat for you.

Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app.

While I find it easy to get lost in data-tracking, it can be difficult to know what is worth paying attention to, and what’s just a long list of numbers.

So let us go forth and learn which parts of the Google-beast we can turn into juicy, flavourful SEO nuggets and rich content marketing strategy bites.

Tune in to learn:

• What Google Search Console is all about
• Why the data is so valuable for our businesses
• How to use the data to gain a competitive advantage
• How to use the information to target different stages of the buying journey
• Three areas of GSC you should be looking at
• How to use the new GSC insights feature
• How to use the data to create content for frequently asked questions
• Noah’s top Google Search Console tips

Useful Resources

• Google Search Console
• Google Search Console training and tools
• Best Practice Google Analytics: How to boost your business with Ray Pastoors
• Hot Copy Podcast
• The Kate Toon Show

Head to episode notes: https://therecipeforseosuccess.com/harnessing-the-power-of-google-search-console-with-noah-learner/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Simple changes to deliver more customer engagement

By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more.

It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand.

But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information.

If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today’s pod, we’re going to share 10 top tips on how to make your listing pop!

Tune in to learn:

Top 10 Google My Business Tips on:

• Setting up your GMB page
• Using the category feature
• Responding to reviews - good and bad
• The benefit of adding images
• Why your information should be consistent across platforms and updated
• Why the messaging feature is important

Useful resources

• Google My Business set up
• Citation inconsistency is the No 1 Issue affecting Local ranking
• Google My Business Messaging function
• Review Trackers Survey
• Template to respond to reviews:
  “Hey, thanks NAME for your review. If you’d like to chat, feel free to call on this number XXXX XXXX. Sorry that you had a bad experience.”

Head to episode notes: https://therecipeforseosuccess.com/grappling-google-my-business-with-daniel-lamb-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Understanding how Google classifies context.

The Google beast has come a long way since 10 blue links, doorway pages and exact match domains.

But what’s changed the most is probably how we consider and use keywords. 

At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words.

And this, my friends, is what we mean when we talk about entity-based SEO.

Tune in to learn:

Today we’ll cover:

• What entities are

• What a knowledge graph is

• What semantic search is

• How semantic search helps users find relevant information

• Keyword research: how relevant it is with entities in the mix

• Nik’s top 5 tips for content writers with Natural Language Processing in mind

Head to episode notes

Useful resources:

• Great article on entity SEO

• SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic

Freebies:

• Free webinar: Increase your website traffic (and sales)

• The Ultimate SEO Checklist

• Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

What it is, why it’s helpful and if it’s even real.

So if you’re been studying SEO for any period of time you’re likely to have come across the phrase Domain Authority.

It’s a term coined by Moz, the SEO software company, and they use it as a metric of a site’s ability to rank against its competitors.

But while many swear that the concept of Domain Authority is real, many more assert there’s no evidence such a thing exists. In fact, you’ll find many of the more ranty SEO types getting really angry when it’s mentioned.

So in this episode of the podcast I’m talking with Ross Tavendale about Domain Authority, what it is, why it’s helpful and if it’s even real.

Tune in to learn:

• What is Domain Authority?
• How you can use it to measure performance?
• Whether Ross thinks DA is real?
• What is SEO Juice?
• Why do we need no follow links?
• What is Page rank?
• If DA is real, how do we build it?

https://therecipeforseosuccess.com/domain-authority-big-fat-lie/

Useful links from this pod

• MozBar (a free Chrome-extension)
• Open Site Explorer (a backlink analysis tool)
• Gary Illyes Domain Authority is not a metric
• Google Trust
• Killing Giants – Ross’s article
• Majestic SEO

Head to episode notes: https://therecipeforseosuccess.com/domain-authority-big-fat-lie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Dido Grigorov shares his advanced tactics for keyword research

Keyword research is essential to SEO, there ain’t no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion.

Most of us know the basics. But what about the advanced techniques that the pros use?

Today I’m talking to Dido Grigorov on becoming advanced keyword research superstars. He’s going to show us how to find exactly what we need and how to avoid the rabbit hole..

Tune in to learn:

• When detailed research is most important
• Dido's process for determining synonyms and related phrases
• How find find what keywords to target in a competitive market
• Do free keyword tools really compete with paid tools?
• Ranking for keywords on site with high competition
• How do you balance catchy headlines with practical keywords?
• Using primary and secondary keywords in titles
• Using worldwide keyword data

Head to episode notes: https://therecipeforseosuccess.com/advanced-keyword-research-techniques-dido-grigorov/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.

Tune to learn:

• What WordPress is and why it’s awesome
• The pros and cons of Yoast
• What Yoast does and how to use it
• Other great WP plugins
• How often should you update WordPress
• The best way to handle Google AMP
• The importance of resetting your permalinks
• Common WordPress mistakes

Take the next step

Ready to get started with SEO? Here are a few things you can try…

• Sign up to my newsletter for a free SEO checklist.
• Join my SEO support group on Facebook
• Start the 10-Day SEO Challenge

More training

In the podcast we mentioned changing your Permalinks. You’ll find a tutorial on how to do this right here.

Tools, websites and articles mentioned:

• 10-day SEO Challenge
• Google Adwords
• SEMrush
• Moz
• WordPress
• Yoast
• All in One SEO
• Yoast to All in One transferrer
• iThemes Security
• Wordfence
• BackupBuddy
• WP Super Cache
• WP Smush
• WP Super Minify
• Google AMP plugin
• Google AMP tester
• 301 Redirect plugin

Video: https://www.youtube.com/watch?v=EqK0rZcGGcw

Head to episode notes: https://therecipeforseosuccess.com/wordpress-seo-peter-mead/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Real life business owners explain their Digital Marketing secrets.

So today I'm starting something new.

I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

First off the rank Jenny De Lacy.

Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jenny-de-lacy-usability-for-better-conversion/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Okay, are you ready for a rant?
I know I share interviews and chats.
I’ve now started sharing tips and advice.

But today it’s rant time. This Toon is angry and I want to share why.

So today I’m getting stuck into shitty SEO agencies.
What they do.
Why they do it.
And how to see the red flags before you get screwed.

Ready? Let’s go.

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

What will change, what will stay the same, and how this will affect ranking

Every year about this time, I dust off my crystal ball and start looking into Google’s nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I’ll be running through my opinion of what’s next, what’s changed, and what remains the same. Will you agree?

Well, that remains to be seen, or heard.

Tune in to learn:

• Important SEO changes from 2021 you might have missed
• Is Google still even a search engine?
• How Google is understanding us better
• The lowdown on user experience
• How Google is squeezing us out of the SERPs
• Why we should all EAT more
• How AI will impact things
• Why images matter more than ever

Useful Resources

• Super Simple SEO in 2021 with Cyrus Shepherd
• Harnessing the power of Google Search Console with Noah Learner
• Best Practice Google Analytics: How to boost your business with Ray Pastoors
• Google page experience update
• Google rewriting title tags
• Understanding BERT
• Search on event summary
• Google Lens
• Google Discover
• Google advice on Author pages
• How to optimise your FAQ Schema
• What Google’s FAQ Schema Update Means For Your SEO Strategy

Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to improve user experiences and convert more customers

In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out why and fix the problems.

Tune in to learn:

• How user journeys work
• Great tools to track your customers’ journey
• Common user experience mistakes
• Our tips on how to improve the user experience on your site
• Which questions you should be asking your users

Useful resources

• Marketo.com website
• Woj Usability Slideshare
  
• How Inbound Marketers Can Harness the Power of Neuromarketing
• Woj Interviews Nathalie Nahai on Web Psychology
• The dude who reviewed Kate’s website
• Tools
  • Full story
  • Hot jar
  • Mouseflow
  • Crazy Egg
  • Inspectlet

Head to episode notes: https://therecipeforseosuccess.com/usability-and-seo-optimising-your-website-to-nurture-customers/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today I’m talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he’s not actually that old, but he has an air of Doctor who about him if you ask me.

I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I’ve ever been too. High praise right?

So today on the podcast I wanted to ask Jono a big question. We’re all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.

So what actually happens when all our websites are fixed? What will we do then?

In this episode, we'll think about the future… and what it means for the average Joe or Johanna.

Head to episode notes: https://therecipeforseosuccess.com/what-happens-when-everybodys-website-is-fixed-with-jono-alderson/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Enriching web dev and copy services with SEO

Hearing great SEO advice is one thing but is it actually doable? 

In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.

Like Rachel Amies, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a cat-pun enthusiast.

We’ll talk about how Rachel took her web design and digital marketing to the next level with SEO, and the challenges she’s faced along the way.

Useful resources: 

• UpdraftPlus
• Wordfence
• How to set up an SEO-friendly WordPress Site

Head to the episode notes

Freebies:

• Free webinar: Increase your website traffic (and sales)

• The Ultimate SEO Checklist

• Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Need a speedy SEO Fix? 

These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they’re 100% jargon and gobbledegook free. 

Today I’ll be giving you some top tips on Local SEO.

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How having a solid video strategy can turn your stories into sales

Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there’s an increase in below average videos being posted across the interwebs.

Today, I’m joined with Ben Amos to help you combat the battle of the average. Ben we’ll explore why Video strategy is the game changer and how you can use one to stand out from the masses.

Tune in to learn:

• How push through not wanting to make videos at all?
• How to come up with good story ideas
• The types of content that help build awareness
• Content that converts on video
• What the structure is of a great video
• Things to avoid when storytelling
• The seven types of story
• Easily accessible tools for creating killer videos

Useful resources

• Video Script Template
• Adobe Spark
• Rode Video smartLav
• KineMaster
• Splashio
• iMovie

Head to episode notes: https://therecipeforseosuccess.com/from-storytelling-to-selling-developing-a-full-funnel-video-strategy/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to make webinars your number one lead generation tool

Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work.

Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?

Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.

Tune in to learn:

• How to get started with your first webinar.
• How to use webinars to build your email list
• Why webinars are the #1 sales conversion tool for any product
• How to market your webinar for free- How to use webinars as a product to sell your audience
• How to use webinars as a customer retention tool
  Avoiding rookie mistakes
• Different and new ways to do a webinar to appeal to different audiences
• Tips for the non-tech

Head to episode notes: https://therecipeforseosuccess.com/webinar-101-how-webinars-can-boost-your-business-with-omar-zenhom-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Appealing to the humanity of the masses

Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand?

We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally.

They need to appeal to our humanness.

So how do we do this?
It might seem relatively straightforward if you’re a one-human band, but what about larger businesses?
How do we show up as real humans in everything we do, how much is too much, and when is caring sharing, oversharing?

Today we’re going to chat about the best ways to show up online as glorious human beans and make genuine connections with your audience.

Tune in to learn:

• What human to human marketing is
• Human to human marketing done well: examples of individual and larger brands doing it right
• How to show your brand values online
• How to overcome your fear of being more open with your audience
• 3 simple tactics to humanise your brand
• How to differentiate yourself from everyone else
• Human to human marketing fails: What to avoid
• Jenn’s top tip for H2H marketing

Useful Resources

• Free Personal Branding Workbook
• The Misfit Entrepreneurs with Kate Toon
• Digital Masterchefs
• Kate Toon

Head to episode notes: https://therecipeforseosuccess.com/human-to-human-marketing-with-jenn-donovan-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Olga shares the ins and outs of Google Optimise

Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don’t think many people are using.

The big questions are “What on earth is it? And how is it useful to SEO?”

Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise.

Tune in to learn:

• What Google Optimise is, when it was created and what it's useful for
• How to access Google Optimise
• Olga's 10-step Google Optimise process
• Different tests you can do with Google Optimise
• Working with A/B testing
• Setting objectives
• Targeting with Google Optimise
• How to locate the results
• Can you start it up again or do you have to recreate each time?
• Google optimise 360 vs Google Optimise
• Olga's top Google Optimise tips for best practice

Useful resources

• Google Optimise
• Google Optimise extension for Chrome
• Google Tag assistant

Head to episode notes: https://therecipeforseosuccess.com/what-is-google-optimise-olga-summerhayes/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to Yoastify your shop

If you’re even vaguely into SEO and haven’t heard of Yoast, then I’m guessing you have been living under a rock.

But for those that don’t know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. 

It also gives you the tools to bring your content to the highest standards of SEO and overall readability. 

It’s my favourite SEO tool which I use on all my sites and recommend in my course The Recipe for SEO success. 

And yes I’ve tried all the other tools, but I find that Yoast works best with other plugins and its SEO copywriting features are just awesome.

But one big fat bummer was always that I couldn’t recommend Yoast to my Shopify students, who now make up nearly 50% of my course takers.

They had to struggle on, using dodgy apps or hand coding.

But all that has changed. 

Yoast has just launched a Shopify version of their famous WordPress plugin and today I’m delighted to be chatting to Marieke van de Rakt all about its features, upcoming developments and how to get the best out of the app.

Tune in to learn:

• What Yoast is
• Why Yoast launched an SEO app for Shopify
• Core features of the Yoast SEO app
• How it helps deal with duplicate content
• How to start off with Yoast SEO
• What kind of support is available
• Marieke’s top SEO tip

Useful resources:

• Yoast SEO for Shopify
• Yoast SEO for WordPress

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

So today is a tip episode, no guest to interview, just little old me. 

My tips, my advice.

These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. 

Today I’m answering questions about ecommerce SEO.

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Putting away the prescription pills and picking up SEO stats

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans.

And sometimes my courses and resources have the power to turn normal business humans into digital marketing beasts!

As so with Crystal Wong, a kindred SEO-loving soul.

Today we’re talking to Crystal about how she went from working as a Pharmacist to an SEO consultant, and the challenges she’s faced along the way.

Useful Resources

• Digital Masterchefs
• Recipe for SEO Success Course

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-crystal-wong-from-pharmaceuticals-to-seo-guru-how-i-found-my-dream-job/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Create faster site that Google can’t help but love

We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site?
Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slipping down the ranks.

In this episode I chat with Vahe about simple tips we can use to speed up our lazy old websites.

Tune in to learn:

• Why having a fast site is important?
• What is the impact of having a slow site
• What is a fair load time benchmark for a small business website
• Which Content Management System is the fastest
• Our favourite speed testing tools
• What is caching and how to does it help
• How to reduce server response time

Useful Resources

• Google Page speed
• Pingdom Speed test
• Plugin – Specify image dimension
• GTmetrix
• WP Engine hosting
• W3 Total Cache Plugin
• Bloom Berry 

Head to episode notes: https://therecipeforseosuccess.com/speed-speed-sluggish-website/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

I compare cost, designer, optimisation and more

If there’s one thing I get asked by my SEO students at least once a week, it’s ‘Are Wix websites any good for SEO?’

And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily.

I know that you want it to be great for SEO – because then life would be so much easier. But is it?

In this episode I’m going to compare both platforms and give you my honest opinion about whether Wix is really SEO-friendly, and how it compares to my favourite platform: WordPress.

Tune in to learn:

• My previous experience with Wix.
• How Wix stacks up against WordPress in terms of:
  • Cost
  • Usability
  • Optimisation
  • Design
  • Plugins and apps
  • Shops
  • Support
  • Maintenance

Useful Links

• Page speed on Wix

Head to episode notes: https://therecipeforseosuccess.com/wix-versus-wordpress-which-is-better/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Make your site easier for customers and Google Gods to navigate

Many people think of SEO as an afterthought.

You build your website and then smear a thick layer of SEO icing over the top.
But SEO is not the icing on the cake, it’s the cake itself.

Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better.

In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.

Tune in to learn:

• Why Site structure is so important for your website
• How to set up a good website site structure
• Tips for structuring your homepage
• Tips for structuring your navigation
• What is cornerstone content and is it still a thing?
• How to use taxonomies effectively
• Marieke’s tips on contextual linking
• How often should we be adding new content to our websites
• Marieke’s top DON’Ts when it comes to site structure

Useful Resources

• Yoast Site structure how to

Head to episode notes: https://therecipeforseosuccess.com/konmari-your-site-structure-with-marieke-van-de-rakt/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Brendan Kelso and Kate Toon get back to basics

It’s time to get back to basics.

If you’re a regular listener to the podcast you’ll know we dive deep each episode into a different SEO challenge and adventure.

But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.

Because the truth is it’s often not bleeding edge SEO that makes the difference in this market, but ensuring you’ve ticked off all the essentials. 

So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.

Tune in to learn: 

• Easy site changes that make all the difference

• SEO basics that most people forget

• Why Google My Business should be a priority

• Why it’s not the cutting-edge things that matter

And so much more.

Useful resources: 

Head to episode notes 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How Google Tag Manager can make your life easier

Google Tag Manager is every data lovers best friend. It’s been around for a while but many of us shy away from it due to fear of it being over techy. Can it really help me? Is it just for the big guys? What on earth is it really good for?

Today I’m talking to Nik Cree, the GTM master, about the insight and integration benefits of Tag Manager and how it can be an asset to your overall SEO and marketing strategy.

Tune in to learn:

• What Google Tag Manager is
• What GTM is useful for
• How to access GTM
• How to hook up GTM to your WordPress site
• If you should remove other tagging plugins
• Things GTM tracks
• What Google Tag assistant is
• The biggest problems users have with GTM
• Tracking button clicks and video views

Useful resources

• Google Tag Manager
• Google Tag Manager Tutorial
• Google Tag assistant
• WordPress Google Tag Manager Plugin
• Hotjar.com

Head to episode notes: https://therecipeforseosuccess.com/using-google-tag-manager-with-nik-cree/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Using science to align your brand with your business goals and boost your bank balance.

What do you think about when you think about brand?

A sexy colour palette, logo, a particularly snazzy font?

Obviously, branding is way more than that.

But it's amazing how much the colours, or logos we use can impact how our customers see us.

And of course, there's actually a psychology behind branding that uses science to match your brand, to your business goals, and your mindset.

And if you get strategic about your brand, it can of course build a bulging bank balance.

So today we're straying slightly away from the SEO path to talk about brand psychology.

Tune in to learn:

• What brand psychology is
• How to use science to make your brand more appealing
• How your brainpower and senses impact your brand and business
• How multiple senses can be used in marketing
• Why it’s vital to be consistent in your branding
• How science influence the colours and fonts in your brand
• Lisa’s top tips on branding

Useful Resources

• Online colour wheel 
• Brand Sense by Martin Lindstrom – Sensory Branding
• The Choice Factory by Richard Shotton – Behavioural Psychology for Branding & Marketing
• Thinking, Fast and Slow by Daniel Kahneman – How our Brain works
• The Relationship Between Personality Type and Color Preference For Color Combinations
  by Lynessa Rico, Ph.D. The Chicago School of Professional Psychology

Head to episode notes: https://therecipeforseosuccess.com/the-science-behind-brand-psychology-with-lisa-galea/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human?

In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.

Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti.

We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way.

Head to the episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to make your ecommerce store stand out with SEO

Do you struggle to get your products to rank high on the search engine results pages? 

Last year we went through how you can improve user experience on site with Louis Smith.

And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. 

Tune in to learn: 

• How ecommerce SEO differs from service-based business SEO

• What features ecommerce owners can access in the SERPS

• Why you should get set up on Google Merchant Center.

• The biggest mistakes ecommerce sites are making

• What the best structure for product pages is

• Patrick’s top tips on how to make more engaging product descriptions

• How to use internal linking to cross-sell your products

• Why having a personalised brand can help you stand out

• What role schema plays in ecommerce sites

Useful resources: 

• Google Merchant Center

• Google Keyword Planner

• SEMrush

• Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. Free challenge: SEO SOS

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

What’s important to Google this year

So it’s been a while, thanks for Tooning back in.
As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025.
But what do we think is coming down the tube?
How much will Chat GPT influence SEO?
Do the old methods still work?
Today I’m joined by one of my favourite SEO’s to talk through our predictions for the coming year.

Tune in to learn: 

• Why it’s important to focus on UX (user experience) friendly sites

• Why Google AI summaries are here to stay

• Why SEO needs to become a multi-channel approach

• Why we need to move beyond keywords and focus on user intent behind queries

• Why everyone (including SEO pros) needs to work on building up their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)

• Why video content is so important

• Why we should focus on collaboration instead of creation

• Why AI content is going to increase

• How building communities can lead to potential customers

• How you can use AI agents to streamline SEO processes

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me.

My tips, my advice.

These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free.

Today we’re going to be talking about the 4 most common website issues I see every day.

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT.

Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I say human-like, text based on the input it receives.

It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how you can use it, say some prompts that might be helpful.

Listen to all the tip episodes

Useful links: 

• Magai

Freebies:

1. SEO SOS Challenge
2. Free online training: Increase your website traffic (and sales)

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

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Google Page Speed Demystified

Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they’re kind of nifty, and also kind of impossible to understand!

But fear not, today I’m talking to Peter Macinkovic about how to understand Google’s web speed reports, and how to use them to turn your website turbo.

Tune in to learn:

• What site speed reports are
• Understanding and interpreting reports
• How Google measures the speed
• How site speed impacts your Google ranking
• Report Opportunities: what they mean and how to enact them
• Report Diagnostics: what they mean and how you can adjust your website.
• Tips for using Google Page Insights Tool

Useful resources

• Google Page Speed Insights
• Cloudflare
• Cloudflare APO
• Cloudinary
• SiteBulb
• Kinsta
• WP Engine
• SEO Meetup Melbourne – Youtube

Head to episode notes: https://therecipeforseosuccess.com/understanding-googles-web-speed-report-with-peter-macinkovic-techie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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Does more likes equal higher rankings?

Social media is so much fun, and such a giant time sucker.

But does it really have any impact on your Search Engine Optimisation and ability to rank?

Social signals and their importance in relation to rankings is something that’s been hotly debated for years.
There are lots of people is the YES camp and about the same number in the NO camp.

In today’s episode, we’re going to dig a bit deeper into the relationship between social media and SEO. And I hope that by the end of the episode, we’ll be able to be 100% clear on whether social media metrics have a direct impact on rankings.

So, if you’re a Facebook fan, Instagram addict or Pinterest tragic. This is the episode for you.

Tune in to learn:

• Does social media directly influence rankings?
• What do SEOs mean when they talk about causation and correlation?
• Do links from social media count as much as links from a regular website?
• Does the number of followers I have on Instagram, or Facebook influence how Google sees my website?
• How can I use Twitter to boost my SEO?
• Does posting on Google+ help improve my ranking?
• How do I optimise my social profiles for SEO?
• Is traffic a ranking factor?
• Does boosting posts help?
• Does using scheduling for social media posts hurt SEO?
• How can we use social media to improve our SEO?

Useful links from this pod

• What are the SEO benefits of Social Media
• Why Social is the new SEO
• Does Facebook activity Impact SEO?

Head to episode notes: https://therecipeforseosuccess.com/social-media-social-media-help-seo-definitive-answer/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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How to boost brand awareness and links with PR

You might not realise it but PR and SEO go together like jam and scones.

While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days.

If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links.

So how can small businesses and DIYers use PR to boost their SEO?

In this episode of the podcast I’m talking with Mez about how his agency uses press coverage and PR to build Google juice for their clients, and how you can too.

Tune in to learn:

• What PR is
• What influence outreach is
• Why PR helps SEO
• Mez’s tips for building media awareness
• Mez’s tips for influence outreach
• How Mez measures PR and SEO success

Useful links from this pod

• Press release template
• SEM Rush Ranking factors and signals
• Brian Dean Analysed 1 million URLS
• Mez’s article on Pr and SEO
• AHREFS
• BuzzSumo
• Google Trends
• Webfluential

Head to episode notes: https://therecipeforseosuccess.com/pr-using-media-boost-seo/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

It’s not just business, it’s personal

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.

Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses.

Today we’re talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.

Useful resources

• Property investment for beginners checklist

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-finding-your-digital-marketing-voice-with-jo-violeta/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.

Most of us struggle with getting to rank locally, so do we really need to care about international SEO?

Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.

In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip-top condition.

Tune in to learn:

• When should you worry about international SEO.
• How to structure your site for International SEO best practice.
• What is Geotargeting and how should you be using it.
• What to look out for when formatting your site for a country.
• Which signals Google uses to understand the countries you’re targeting.
• The importance of backlinks on international SEO.
• Tips on how to win links in other countries.
• How to handle local search engines like Yandex in Russia and Baidu in China.
• Tips on international SEO for e-commerce businesses.
• What are the biggest mistakes businesses make with International SEO.
• The best ways to measure your international SEO success.

Show notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/
Website:  www.therecipeforseosuccess.com.au

How structured data can help your website rank

In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.

Tune in to learn:

• What Schema is
• How Schema works
• Examples of Schema in action
• What impact Schema has on your ability to rank?
• Different types of schema
• The impact Schema has on shopping and ecommerce sites
• How Schema links into Google shopping
• How Schema helps with Google local
• How to test your Schema

Video: https://www.youtube.com/watch?v=1yVa59kngQo

Useful resources

• Moz guide to schema and structure data : A great guide from the guys at Moz.
• Google Intro to structured data : The official word from Google.
• Search Console Structure Data Report : Check your Structured date in Search Console.
• Googles Structured Data Markup Helper : This tool will help you create basic Schema markup for several use cases.
• MozBar : Double-check your structured data markup and redirects with this toolbar from Moz.
• Google Webmaster forum for Structured data: Where the structured data geeks hangout, including Tony!

Head to episode notes: https://therecipeforseosuccess.com/schema-explained-tony-mccreath/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

You gotta love YouTube

The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients.

Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. 

Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo…

Tune in to learn:

• Should everyone be on YouTube?
• What the fundamentals of a successful YouTube channel are (the three C’s of YouTube).
• How to create a YouTube strategy based on Keyword research.
• Optimizing your Titles, Tags, and descriptions based on Keyword research.
• Improving your click-through rate.
• Optimizing for watch time and session time.

Or, why SEO must be part of your marketing strategy

In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses. 

Useful resources

• Google Search Console

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-amy-annetts-how-to-be-a-truly-holistic-marketer/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand.
These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it).

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-donna-webeck-niching-for-more-client-calls/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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Real life business owners explain their Digital Marketing secrets

Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence.

In the Reality SEO series, I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques.

With practical doable tips and advice you can implement today.

Tune in to learn:

• How Dom overcame her fear of SEO
• How Dom built her own SEO friendly website and saved big bucks
• Dom’s and Kate’s top tips on writing killer titles and meta descriptions
• Dom’s number one tip for small business owners thinking about getting started with SEO.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-dom-kimber-not-beyond-my-grasp/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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Filling the appointment books by showing up in local searches

From feedback, I find the Reality Episodes are a crowd favourite.

Yes, it’s great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing goals, trying to woo Google, slippery up their funnel, and smash their socials?

Is all this advice actually doable?

Well, today I’m chatting with Anthea Digby-Smith, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a hairdresser extraordinaire.

We’ll talk about how Anthea was able to give her online haircare business a total SEO makeover, and the challenges she’s faced along the way.

Useful Resources

• Recipe for SEO Success Course
• Digital Masterchefs Membership

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anthea-digby-smith-taking-the-time-to-revitalise-my-local-seo/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both?

Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in.

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

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I’ve started a new style of episode. 

I’ve had an amazing run of interviewing other humans but often you don’t hear that much from me. 

My tips, my advice.

So I thought I’d start sharing that with you. 

After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. 

Today I’ll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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Featured snippets, some love them, some hate them.

For some, they’re a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.

For others, they’re Google scraping our content and denying us click-throughs.

Today we’ll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.

Tune in to learn:

• What are featured snippets
• Types of snippets (old and new)
• What triggers Google to show a featured snippet
• Benefits beyond ‘position zero’
• How being featured relates to traffic and click-through
• Why voice search is important
• How to get there, and make it ‘work’ for you

Useful Resources

• Moz website
• Answer the Public
• Quora

Head to episode notes: https://therecipeforseosuccess.com/how-to-win-featured-snippets-the-ultimate-guide-with-britney-muller/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Crawlability is super important for your website.

Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.

We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.

We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that doable.
 
Tune in to learn:

• What crawlability is and why it matters
• The meaning of crawl budget
• How often Google crawls your site
• How you can get Google to crawl your site more
• The key elements of crawlability
• How to handle password-protected content
• Zombie pages and how to deal with them
• Best tools to crawl your website
• How to handle 404s and 301 redirects
• Dealing with duplicate content

Making informed keyword choices for my shopfront business

Hearing great SEO advice is one thing but is it actually doable?

I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses.

You can hear the truth direct from real SEO beast’s mouths.

Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist.

We’ll talk about how Norelle was able to give her online naturopathy a healthy dose of SEO, and the challenges she’s faced along the way.

Useful Resources

• The Recipe for SEO Success Course
• Digital Masterchefs Membership
• Google search console

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-norelle-hentschel-turning-search-queries-into-traffic-driving-content/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Let’s be honest, most of us are scared of SEO agencies.
We’ve heard too many horror stories.

Of people being bamboozled, misled, ripped off, and left with sites riddled with dodgy backlinks, poor optimisation, and woeful rankings.

So what do we do?
How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.

Today, I’m chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you’re looking for an agency, you find a good one.
And if you are an agency you sustain a good reputation.

Tune in to learn:

• What led Mathew to seeking an SEO agency for help
• What you should have set up before contacting an agency for SEO assistance
• The key things to look for when choosing an SEO agency
• How important is it for you as a customer to know SEO terminology
• “Red flag jargon” you should look out for
• How you can participate in the ongoing process
• The best way to know your money is being spent well
• Alternate models: What they are and the benefits of each

Leaving your audience satisfied with every click

So you have your beautiful new website.
You’ve carefully written the copy and paid an arm and a leg for a fancy pants design, you’ve even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site.

But you’ve noticed something odd when you look at Google Analytics.
Your time on site is low.
People are only viewing one or two pages.
And your conversions are lower than worm doing a limbo.

‘What went wrong?’ you cry, gnashing your teeth.
Well it could be your user experience.
How people enjoy and consume the content on your site, and travel from point a to point b.

Perhaps there are 15 steps before I can check out.
Perhaps the font is so small it needs a microscope to read.

Or the buttons have grey copy on a grey background.

User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today.

Tune in to learn: 

• User experience: what it is, and how it differs from accessibility

• How to measure user satisfaction

• Why engagement is so important to SEO

• Which good engagement metrics to focus on

• The pros and cons of heat mapping tools

• Kevin’s best heat mapping tool recommendations

• Which GA4 reports you should focus on

• How marketers should approach SEO content in 2023, compared to 2013

• Kevin’s number one tip to improve user experience

Useful resources: 

• Hotjar

• Crazy Egg

• Clarity by Microsoft

• Speedy Website Review Checklist

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Keeping your customers click-happy 

What does the future of ecommerce look like?
Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce.

What has changed, and what has stayed the same?
How can you continue to compete with the big brand names in this new age of AI?
Stick around and find out.

Tune in to learn:

• What has changed in ecommerce over the last year
• What technical aspects you should learn
• What Google Shopping is
• How Google Merchant Center works
• Common UX mistakes ecommerce sites are making
• What differences you can make to product descriptions for voice search
• How AI is changing ecommerce business processes
• How Louis keeps up with all the changes in ecommerce
• Louis’s number-one tip for ecommerce owners

Useful resources: 

• Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)

• Google Shopping

• Google Merchant Centre

• Microsoft Clarity

• Magai

• Hemingway

• Personal Branding Workbook

Head to episode notes 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Taking your brand global

While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases.

And even if we’re not directly targeting other countries, of course it’s likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international.

But if you’re looking to create an international website, what do you need to consider?

In this episode we’ll focus on the three big tasks:

1. International-friendly URLS - or country targeting

2. Language tags - language targeting

3. Ranking in the different countries.

As well as discussing a bundle of other tips and tactics.

So, if you’re ready to take your brand global, this is the episode for you.

Tune in to learn:

• How to choose an internationally-friendly brand name

• Which is best moving from local to global: Top level domains, sub domains or subdirectories

• How to avoid duplicate content issues across multiple sites

• Best practices for language targeting. 

• What to consider across different cultures when writing content

• Best ways to handle keyword research and backlinks for international variations of your site

• Top tips for using Google Analytics and Google search console

• How important it is to host your international sites on a local hosting site

Useful Resources:

• The Guide to International SEO - Just getting acquainted with international SEO? Start here.

• The International SEO Checklist - Aleyda Solis walks you through everything you need to know to get started with international SEO.

• International SEO – Google Technical Support

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

9 experts share their best advice for 2019
 
I was lucky enough to present at Yoastcon in the Netherlands, so thought I’d do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year

Many of these awesome humans will also appear on future episodes of the podcast so stay Tooned for those episodes too.

Tune in to learn:

• What is DSA?
• How to find out what’s holding your customers back
• What’s the most important aspect of branding?
• What are progressive web apps?
• How digital marketing is converging.
• Why you need to get rid of some of your pages
• Why you need to take a step back to look at your values
• Why page speed still matters
• What’s the biggest thing with WordPress site’s coming up?
• Why it’s better to follow the path less trodden

Show notes:
https://therecipeforseosuccess.com/whats-your-number-one-digital-marketing-tip/

Website:
https://therecipeforseosuccess.com.au

Spreading your digital marketing eggs across multiple baskets

Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.

Google is so far saying no, you want us to pay? We’ll go away.

So what would happen if Google left Australia?

In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.

Tune in to learn:

• Why news sites are unhappy with Google
• Why Google might pull their services from Australia, and what will happen if they do
• Why you should do more for your site than just SEO
• Why you should diversify your digital marketing across different platforms
• Why you need to build brand recognition by getting your brand seen and heard across the web
• Why having back-up marketing strategies is vital

Useful links

• Free SEO Nibbles Course
• I LOVE SEO Facebook Group
• The Digital Masterchefs
• The Recipe for SEO Success Course
• 10 Day SEO Challenge
• How to build an SEO-friendly WordPress Website

Head to episode notes: https://therecipeforseosuccess.com/bonus-ep-what-happens-if-google-leaves-australia/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to increase your site’s speed, performance, and quality

There’s one thing that never gets old when it comes to SEO.

And that’s speed.

I’d argue it’s one of the most important technical factors. 

A slow site isn’t going to please anyone, not least the Google beast.

So, in this episode we’re going to revisit the basics.

• What’s the ideal load time
• What makes sites slow
• What tools can you use to test
• What’s the impact of Core web vitals
• And how the heck do you speed up your site?

It also features one of my all-time favourite guests, so I’m pretty darn excited.

Buckle your Google belts people, we’re about to get speedy!

Tune in to Learn:

• Why site speed is so important
• Factors that impact your site performance
• How Google uses Core Web Vitals to look at your site
• Why mobile is so much harder than desktop
• How to improve the quality of your site
• Jono’s top SEO tip

Useful Resources:

• Speedy Website Review Checklist
• GT Metrix
• Google Fiber Speed Test
• Pingdom Website Speed Test
• Cloudflare
• Tiny PNG

Head to episode notes 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Knowing your audience and cutting through the noise

In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?

Well obviously, yes, yes we do!

But where do we start? 

How do we really know who our audience is, what they’re talking about and how to reach them?

Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?

And when we know all that information, what the hell do we do with it?

Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.

Tune in to Learn:

• How much influence AI has actually had in digital marketing 

• The biggest challenges marketers are facing n 2024

• What ‘dark social’ means

• What the future of paid ads looks like

• What is working in social media

• How SparkToro works

• How to use the data you find using SparkToro

• Why email marketing is the way forward

• What you should be investing your time in marketing right now

Useful resources:

• Geraldine DeRuiter’s new book: If You Can’t Take the Heat

Head to the episode notes. 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

My low down on what’s coming our way this year

Today I’ve dusted off my crystal ball and I’m sharing my predictions for how the digital will develop in 2020,

What’s going to happen in the world of Google?

What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on?

Which platforms should we be using?

What are the big trends?

And what can we PLEASE ignore!

I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020.

Tune in to learn:

• Why position zero matters
• What BERT means for user optimisation
• How EAT is going to impact your business
• How to have a bold brand that stands for something
• Why your UX can't SUX
• Why you need to get your bots ready
• How video is going to change your business life

And my biggest overarching trend for 2020... #showthechaos

Useful resources

• Clever Copywriting School
• Voice search stats
• Persado
• Podcasting insights
• Artifact UK study
• Sprout social
• Vincenzo Rilli
• Google Bert update
• Zero click searches Spark Toro
• SEO Nibbles
• 10 Day SEO Challenge
• 5 Tools to track your brand mentions

Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-predictions-for-2020/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Drawing in customers with keyword research and colourful prints

Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing.

Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners.

Because secretly, I long to have a shop.

I mean I have 3 already, but they don’t sell real things, like pottery hedgehogs or homemade soup.

But Keneena Fanning does have a real shop - Kablooie!

And today we’re going to learn all about it and discuss the highs and lows of walking her fashion label down the SEO runway.

Useful resources

• Recipe for SEO Success Course
• The Digital Masterchefs

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-keneena-fanning-putting-seo-back-into-sustainable-fashion/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Tim Capper answers our burning Local SEO questions

Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO?

In this week’s pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many night trying to conquer the beast that is Local SEO, this pod is for you.

Tune in to learn:

• Can I optimise for “near me” searches?
• How to compete with big city level searches
• Is putting more than one suburb in title tags and meta descriptions a good idea?
• How do I know if I’m ranking in the local pack?
• The best way to differentiate Google My Business clicks to other click throughs to the website in Google Analytics
• How to prepare for voice search queries

Head to episode notes: https://therecipeforseosuccess.com/local-seo-qa-with-tim-capper/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How organising your content can keep customers coming back

Have you heard about content clusters?

They’re all about strategic internal linking.

Creating little groups of content around a key topic.

You create a pillar page and link to and from it, offering multiple internal links to keep readers entertained, educated and on your site.

Benefits include more organised content, less overlap and more authority on a given topic and increased content production speed.

Sounds good right?

But where do you start?

And if your existing content is currently the blog equivalent of a hoarders boudoir, how do you organise your content into clusters?

Today we’ll answer these questions and many more.

Tune in to learn: 

• What content clusters are
• What the benefits of using content clusters are
• How to choose your cluster topics
• Must-haves for your content clusters
• Common mistakes to avoid
• How to measure the effectiveness of content clusters, and where you can gather these metrics
• How Google’s recent content update impacts content clusters
• What to do if you already have a blog packed with content
• Marion’s top content cluster tip

Useful resources: 

• Answer the Public
• Clever Copy Chats

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Taking testing one step at a time

Do you ever wonder how effective your site’s SEO is? 

You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. 

But is it bringing in the clicks and sales?
Because at the end of the day, ranking is nice, but you know what’s nicer? Making money!

Today we’re going to look at some tests you can run on your SEO to make sure it’s all ticking along, and what needs some work.

Tune in to learn: 

• What SEO testing is

• Where to start - simple tests for small business owners

• How to measure how successful your title tag is 

• How long you should run a test before looking at the results

• How you can test the effectiveness of a featured snippet

• How to look at your highest conversion pages and see where the clicks are really going

• What tools Logan recommends for SEO testing

• Logan’s top tip to get started with testing

Useful resources: 

• Google Search Console

• SEOtesting

• SEO pilot

Head to episode notes 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to maintain and optimise your GMB profile

When was the last time you checked out your Google My Business profile?
Now this is not a set-and-forget project, people.

Much like planting a bushy hedge, your GMB listing needs love and attention.

Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo.

Occasionally you get pests or spammy reviews, and you need to know the best way to treat them, organically of course.

Is the bush analogy wearing thin yet? I don’t think so.

Anyhow, today we're going to be looking into some of the common questions that arise and how to make your Google My Business profile bushy and flourishing.

Tune in to learn:

• How smart businesses are using their Google My Business listings to stay on top and win more business
• Why your business may not be showing up in GMB
• How to stay in Google’s good books by following the Google My Business Compliance Guidelines
• How to tackle spammy listings and reviews
• What to do if a genuine review is removed by Google
• How to reinstate your listing if it has been suspended

Useful Resources

• Google My Business
• GMB Spy
• Grappling Google My Business with Daniel Lamb

Head to episode notes: https://therecipeforseosuccess.com/tackling-common-google-my-business-queries-with-ben-fisher/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Tim Capper shares his Google My Business wisdom

Google My Business, we all know it’s an awesome way to promote your business locally, but why does it have to be so dang complicated?

In this week’s pod we  to tackle all the basics of Google My business as well as some top advanced tips. It’s the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they’ve ticked all the boxes.

Tune in to learn:

• The latest SEO news
• What Google Business is and the benefits for your business
• What type of page you should set up
• How to manage multiple location businesses
• What to do if you don’t have a store front
• What essential info you need to include in your Google My Business page
• Common issues and mistakes
• How to contact Google when things go wrong

Useful resources

• Google My Business FAQs
• Google My Business Help Forum
• Google Business Support
• Google My Business Guidelines
• Online Ownership Blog

Head to episode notes: https://therecipeforseosuccess.com/google-business-tips-strategies-boost-business/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Finding the most effective form of your content

Do you ever have trouble making decisions? I know I do.

Should I wear red or blue? 

Boots or joggers?

Do I feel like strawberry ice-cream or chocolate?

When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. 

Suddenly the choice between red and blue could make or break your click-through rate.

Today we’re going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down.

Tune in to learn:

• What is SEO A/B testing
• Why split-testing is important
• How SEO A/B testing differs from Conversion Rate Optimisation (CRO)
• What kind of content you should be testing
• Why A/B testing is a must for eCommerce stores
• Why SEO A/B testing is a big part of the future of SEO

Useful resources

• SEO-friendly product description copywriting template
• Google Optimise
• Recipe episode: What is Google Optimise and why use it?

Head to episode notes: https://therecipeforseosuccess.com/split-testing-for-visibility-and-conversion-rates-amanda-king-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Learning sparkly digital marketing skills

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I’m talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Anu runs a successful online jewellery store called Bidiliia, and today we’re going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved.

Useful resources

• Bidiliia Website

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anu-sawhney-learning-to-stand-on-your-seo-feet/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

How to boost awareness and sales without selling

So today we’re talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment.

it’s a pretty big subject and can sometimes feel a little overwhelming, but don’t worry we’ve got ten simple tactics you can start using today.

So if you want to learn and how to stimulate more interest in your products and services and build rapport and authority with your customers, this is the show for you.

Tune in to learn:

• What content marketing is
• What benefits content marketing has for your business
• Kate’s five favourite content marketing hacks
• James’ favourite content marketing hacks
• Content marketing tips and advice

Useful Resources

• What is Content Marketing?
• Taboola
• Outbrain
• Google Search Console Alerts For Recommended Wordpress & Joomla Updates Available.
• Potential Google Update Feb 7

Head to episode notes: https://therecipeforseosuccess.com/content-marketing-10-easy-tactics-beginners/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

What Google's latest update really means 

Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in a twist.

SEO agencies sending emails to copywriters telling them to stop using keywords.

Business brands frantically worrying that they were going to get a penalty after stuffing their sites with useless space-filling guff in their blogs.

But I tend not to freak out about these things.
I like to wait and see.

And today we’ll be chatting through what Google really wants to see when it talks about Helpful Content.

The dos.
The do nots.
And the do not panics.

Tune in to learn: 

• Google Helpful Content update: 
• What the purpose of the update is
• What has changed
• What hasn’t changed
• 3 things you SHOULDN’T be doing
• How sites are being impacted by the update
• What mistakes SEO agencies are making with content
• James’s top content creation tips

Useful resources: 

• Google’s guidelines
• Embryo’s word count study  
• Frase
• SourceBottle

Head to episode notes

Freebies:

• Free webinar: Increase your website traffic (and sales)

• The Ultimate SEO Checklist

• Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques.

These practical episode include real life advice for real life humans.

My third Reality SEO guest is Kate Merryweather

Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3 seconds.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-kate-merryweather-reducing-speed-to-capture-more-leads/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Getting the low-down on SEO service providers

In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad.
“One-time application, the results will shock you!”

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency?
How much SEO knowledge should you have before hiring one?

Today I’m going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

Tune in to learn:

• What services SEO agencies provide
• How Alex went from an SEO newbie to founder of a digital growth consultancy.
• Common misconceptions about SEO agencies
• How competitive the world of SEO Agencies is
• What to look for in a reputable agency
• Red flags to avoid in SEO services providers

Useful resources

• SEO Nibbles course
• How to be a ‘misfit entrepreneur’ Kate Toon on The Growth Manifesto Podcast
• Recipe for SEO Success Course

Head to episode notes: https://therecipeforseosuccess.com/confessions-of-an-seo-agency-founder-with-alex-cleanthous/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

What shows up in the results, and why

Ah those pesky Search Engine Results Pages, they seem to change every single day.

And working out what is what can be incredibly confusing for the newbie, and even the oldbie.

Today we’re going to take you through it.
Step by step.
Element by element.

We’ll name them, explain them and tell you how to optimise for them.

By the end of this episode, you’ll be a SERP Pro!

Tune in to learn:

• Which factors impact personalisation.
• The increase in ads on Google.
• Different Snippet types and how to nab them.
• What the local pack is and how it’s influenced by user location.
• What the knowledge graph panel is,
• Which searches spawn a knowledge graph panel
• Alan’s tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through.

Head to episode notes: https://therecipeforseosuccess.com/dissecting-the-search-engine-results-page-with-alan-bleiweiss/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Wheeling customers all the way to checkout

Selling online is tough.
With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.

But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?

How do you persuade with amazing product descriptions?
What strategies can you use to make the first sale?
How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?

Today we’re talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!

Tune in to learn:

• What eCommerce conversion optimisation is, and what it applies to
• Key metrics you should analyse when creating an eCommerce growth strategy for your store
• How to optimise an eCommerce store’s average order value
• Ways to make email opt-ins and pop-ups more effective
• Encouraging your store’s email list growth
• What steps you can take to spruce up an abandoned cart email sequence
• Setting up an email retention strategy that works

Useful resources

• Kate Toon
• Klaviyo

Head to episode notes: https://therecipeforseosuccess.com/how-to-dramatically-increase-your-ecommerce-sales-with-brynley-king-newbie/

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Learning how the cogs turn behind the Google machine

Wouldn’t it be wonderful to actually talk to Google?

To ask them all the questions you’ve ever wanted to ask?

To find out why they do what they do.

Why they keep fiddling.

What they have coming up.

Imagine how great that would be.

Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod. 

We’ve spoken to John before in my first season on Episode 15: Ask Google: Q&A with John Mueller, Episode 29: Mobile First with John Mueller, and Episode 30: GOOGLE Q&A with John Mueller. 

And today, to kick off our pod in 2023 we have his ear again.

Hurrah.

Tune in to learn:

• Biggest updates from 2022
• What small businesses should focus on for SEO
• What’s coming up in 2023
• Where to find out the latest Google updates
• Developments John is most excited for
• John’s top 5 tips for ranking on Google
• How important backlinks really are

Useful resources: 

• Follow Google on Twitter 
• Follow updates on YouTube
• Google Search Essentials
• Best practices for ecommerce sites in Google Search
• In-depth guide to how Google Search works
• Google Helpful Content Update: What NOT to do with James Welch (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today, I want to talk about my SEO predictions for 2018.

• What’s going to happen in the world of Google?
• What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers.
• What should you be concentrating on?
• And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are).

For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes.

But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication.

But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit. 

And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant.

We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025?

How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same. 

So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again. 

Listen to all the tip episodes

Freebies:

1. Free online training: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. SEO SOS Challenge

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course