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The Purpose Effect (Elena Kersey)

elena.kersey@talentbirds.com
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Dive into the complete episode list for The Purpose Effect. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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Pub. DateTitleDuration
14 Aug 2023Ashleigh Cotterill on Making Impact through Partnerships with Tea Bird Tea00:31:59

Reuse, Reduce, Repurpose is the ethos at the centre of Tea Bird Tea. This is because founder Ashleigh Cotterill believes that sustainability is not a buzzword, it’s a mandate. And it’s key to how she is scaling her product business. Even something as simple as a cup of tea has the power to do good and we speak to Ashleigh about how she is doing this through her partnership strategy.


In this episode we talk about:

  • How Tea Bird Tea was born in the markets of Bondi Beach and the Gold Coast Australia;
  • The importance of product differentiation and how Ashleigh achieves this;
  • How to scale a product business;
  • What it means to be a truly sustainable business;
  • What Ashleigh looks for in a partnership;
  • How Tea Bird Tea partnerships do good by supporting refugee education in Malaysia.


Want delicious, beautifully packaged tea that makes an impact? You can get 20% your purchase of Tea Bird Tea with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!


24 Jul 2023Helen Neal on Nailing Sustainability Communications00:45:04

How we communicate on sustainability has never been more important than right now. But crafting the right message so that you can bring your consumers, your team and your industry along for the ride is crucial to making real change.


In this episode, we're talking to Helen Neal, the founder of HN Communications; an award winning sustainability communications agency. Helen is also the founder of Leaders Live, an events business that helps deliver global events on sustainability and decarbonisation. 


In this episode, we talk about:


  • What great speakers have in common (6:05)
  • The challenges of coming back into the corporate workplace after having children (11:54)
  • Why businesses need to be willing to share the good and the bad in their sustainability journeys (18:26)
  • The DNA of businesses that create impact and why NGOs are fantastic at nailing a purpose-led campaign (23:54)
  • How senior leadership teams should be communicating on sustainability (36:14)
  • What good communications look like (41:24)


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!


03 Jul 2023Becky Fox on Why Purpose-Led Businesses Need Communities00:42:44

Becky Fox is the founder of the susMBA, a sustainable business mentor and a born community builder. She first learned about the power of community growing up in a community centre and went on to put what she'd learned into practice by building a surfing business with no money in her early 20s. She's gone on to work with a number of businesses in the sustainability space since then and what has united the successful ones has been the strength of the communities they lean on. In this episode we talk about:


  • How Becky built her first purpose-led business with no money;
  • Community and brand building;
  • Going to business school and founding the susMBA;
  • Common practices of purpose-led businesses;
  • Why we need 'nudges' for mass adoption of sustainable practices;
  • What the future of business looks like.


More reading on how B Corps are better able to weather economic storms:


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

19 Jun 2023Jenny Au on Helping Small Businesses Grow with Fund Fluent00:47:23

Jenny Au is the co-founder of Fund Fluent, a platform that helps small businesses grow by accessing loans, grants and other non-equity based sources of funding. Fund Fluent is a digital platform that connects your business to the funding options it eligible for. It also allows you to connect your data to your profile so that you can easily find and apply for grants through the system.  Fund Fluent also helps you build your funding strategy, so if you don’t know where to begin, Fund Fluent has a solution for you too. In this episode we talk about:



  • How Jenny found her purpose in building and growing small businesses;
  • That VC funding is best suited to certain kinds of business models and why if you have already established product market fit and are revenue generating, grants or loans might be a better fit;
  • How to present your data so that lenders or grant programmes will consider you;
  • Why we need people to build 'forever businesses' - smaller, profitable businesses that provide financial security even if they remain small;
  • What the businesses of the future look like;
  • What's next for Fund Fluent.


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love to hear from you!


12 Jun 2023Sonalie Figueiras on Future Food and Climate00:53:00

Sonalie Figueiras is the Founder and Editor-in-Chief of Green Queen, an award winning climate news media business based in Hong Kong and one of the leading voices in the conversation around the impact of our food systems on the climate. We are far less in control of the food we eat than we think and we will not solve the climate crisis without addressing the way we eat and produce food. Co-hosting this episode with me is Will Cheshier, the host of the Talkin' Solutions podcast.


In this episode we discuss:

  • That food accounts for 30% of all greenhouse gas emissions;
  • The different types of alternative protein products in the market from plant-based meat, cultivated meat to precision fermentation;
  • Alternative protein and health;
  • The role of regenerative farming in climate change solutions;
  • How to have difficult conversations around food and it's impact on the climate;
  • Ways in which we can adopt more conscious food choices.


To find out more about Future Food or food and climate, check out the resources on Green Queen

  • Get Green Queen's Zero Waste Vegan Meal Plan and Recipe e-book here


A big thank you to our friends at Tea Bird Tea! To get 20% your next purchase of Tea Bird Tea use the code HUGINAMUG20 at checkout.


Follow The Purpose Effect:




10 Jul 2023Belinda Ng on Gen Z and Sustainability00:38:40

It's no surprise that Gen Z is the generation most engaged with climate issues. However, you might be surprised by the extent to which the climate is shaping the way Gen Z works. 59% of Gen Zs between the ages of 18 and 22 will stay longer with employers who are socially and environmentally responsible. And in Australia, young workers are leaving businesses which are not doing enough to respond to climate change.


In this episode, I'm speaking to recent university graduate, founder of the SustainaPod podcast and sustainable food advocate Belinda Ng about the ways in which climate change has shaped her career goals. In this episode, we talk about:


  • Eco Anxiety and what made her want sustainability to be part of her career trajectory;
  • Her sustainable food advocacy;
  • The goals behind the SustainaPod podcast;
  • What Gen Z expect from brands;
  • Dealing with burnout and long Covid;
  • How partnerships are key to shaping conversations.


Follow and listen to Sustainapod

Support Act4Food Act4 Change

Connect with Belinda


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

17 Jul 2023Abbey Pantano on Increasing Impact Through Partnerships00:43:19

Abbey Pantano is a community architect and the founder of Impact Collab, a digital community for impact businesses based in Sydney / Gadigal Country.


Abbey started her journey into impact business because she wanted to be part of the solution for plastic waste. This led her to start The Raw Straw, a business that sold wheat stem drinking straws. The Raw Straw has been wound up, but Abbey talks candidly about the failures and learnings that led her to discover that social impact entrepreneurs were her people. And that she could help them by creating a community that would allow them to make more impact. So, Impact Collab was born.


In this episode we talk about:

  • The importance of community in business building;
  • Getting comfortable with failure and how to build up tolerance to failure;
  • How partnerships can help you grow faster, more cheaply. Partnerships are 25% less expensive than digital marketing;
  • The business case for partnerships;
  • Successful partnership case studies.


Interested in joining Impact Collab? Book a call with Abbey


Learn more about the women and businesses Abbey talks about in this episode:


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

07 Feb 2022How to Stop in Order to Grow (Your Business) with Georgina J.S00:34:16

When it comes to starting businesses, the popular narrative is that you need to move fast, scale quickly.  Hustle culture teaches us that slowing is counterintuitive at best and possibly a recipe for failure.

But what in order to grow, you actually needed to stop?  In this episode I talk to Georgina J.S.  A journalist turned publishing entrepreneur who now helps other women business owners navigate the hurdles which caused her frustration in her own business journey.
 
We talk about building a business that makes sense for you,  that is aligned to your purpose and your values.  But most importantly, we talk about how, not just slowing down, but actually stopping is the key to moving forward. 

Find out more about Georgina's work here: https://georginajs.com/

Connect with me!

And don't forget to rate, review and share!

14 Feb 2022Female Funded Microfinance with 'Lucy' and Debbie Watkins00:38:36

For women, funded by women; Lucy is on a mission to put more money into the hands of women.  In particular, the groups of women who are the most underfunded. 

Co-founder and CEO of Lucy, Debbie Watkins and I talk about  the institutional reasons why women are critically underbanked.  We talk about financial inclusion, the misconceptions around women and finance and what happens when women have better access to money.  I’ll give you a hint - Only good things.  Good things for economies, good things for communities and good things for women.

Lucy is currently available in Singapore, but find out more about it and when it will be available in your part of the world here:
https://welucy.com/

Sign up to the first of Lucy's Third Thursday sessions - the Business Model Canvas here:
https://welucy.com/third-thursday/

Connect with me!

And don't forget to rate, review and share!

21 Feb 2022How to Be Better Than You with Shay Stone00:51:07

When Shay Stone isn't animating projects like Encanto or Zootopia, she is helping people design the lives they want through the lessons in her new book Be Better Than You.

Shay has a unique and insightful perspective on how we can get the most out of our lives and ourselves.   For Shay, life is not a pursuit of happiness, or even necessarily finding your purpose.  It’s about finding yourself.  It’s about ‘becoming and overcoming’.  It’s about living from the inside out.

Shay and I talked about everything from the importance of being observant, what being proactive really means and what to do when fear paralyses you. 

Learn more about Shay's work here: https://www.bebetterthanyou.com/
Get a copy of 'Be Better than You'" https://www.amazon.com/Be-Better-Than-You-Everything-ebook/dp/B0946HMQYP

Connect with me!

And don't forget to rate, review and share!

28 Feb 2022Bite Sized #2 - How To Live Slow00:14:37

The last two years have been slow.  And while Covid 19 has come with it's challenges, I wasn't ready when 2022 suddenly sped life up.  In this episode I dive into the slow movement and how slowing down might help us live better.

I'm talking about the origins of the slow movement, minimalism, slow thinking and slow food.  There are also some

To read more from this episode:

Books:
1. Honore, C (2004). In Praise of Slowness: Challenging the Cult of Speed. Deckle Edge.
2. Vanderkam, L (2018). Off The Clock: Feel Less Busy While Getting More Done. Piatkus
3. Kahneman, D (2013). Thinking Fast and Slow. Farrar, Straus and Giroux.
4. Newport, C (2019). Digital Minimalism: Choosing a Focused Life in a Noisy World.  Portfolio

Online:
1. The Minimalists: https://www.theminimalists.com/
2. Slow Living LDN: https://www.slowlivingldn.com/

Connect with me!

And don't forget to rate, review and share!

07 Mar 2022Sustainable, Conscious Living with Steph L Dickson00:48:09

Steph L Dickson is the founder of Green is the New Black, a lifestyle, media and events platform dedicated to sustainable, conscious living. She is also the host of the Live Wide Awake podcast.

In this episode, I talk to Steph about how to meet sustainability where you are, with what you have and go on an adventure with it.  We also talk about exciting new developments in circular fashion, responsible carbon off-setting and how Covid forced her to innovate and create the first hybrid virtual / live Conscious Festival that was more successful that she could have imagined.

Resources for Sustainable, Conscious Living:

1. Green Is The New Black: https://greenisthenewblack.com/
2. Live Wide Awake Podcast: https://plinkhq.com/i/1535372328?to=page
 

Connect with me!

And don't forget to rate, review and share!

14 Mar 2022Rebecca Jo-Rushdy on Letting Go and KonMari as a Tool for Mindful Living00:47:06

Marie Kondo's KonMari Method of tidying up in order to 'spark joy' isn't really about minimalist perfectly organised wardrobes.  It's a practice in letting go.  Rebecca Jo-Rushdy, Malaysia's first certified KonMari consultant talks about how we practice letting go with our belongings, but the true aim is to learn how to apply this to mindsets, habits and behaviours that no longer serve us.

In this episode we talk about:

  • KonMari for mental wellbeing
  • KonMari with kids
  • Slow travel
  • Abundance mindset

Resources:

Connect with me!

And don't forget to rate, review and share!

21 Mar 2022Jennifer Kuklenski on 'Purpose-Washing', Carbon Offsets and Business for Good00:46:47

When we talk about Purpose-Driven Business, it's impossible not to talk about a few other words beginning with 'P' : People, Planet and Profit - i.e the Triple Bottom Line. 

In this episode, I talk to sustainability educator, author and policy adviser Jennifer Kuklenski about big questions like how to do Business for Good; whether it is enough to simply 'do good' or whether we need to measure it; when carbon offsetting is meaningful and when it's just greenwashing.

Topics in this episode:

1. How to make purpose agendas meaningful for your business;
2.  The impact of Covid on sustainability initiatives;
3. How hybrid / remote work impacts sustainability;
4. Responsible carbon offsetting and what to look for in tree-planting programmes;
5. Why business needs to work hand in hand with government and non profits to achieve the UNSDGs;
6. Intention and goal setting for business strategy.

Learn more or work with Jennifer:

1. 3P Insights: http://www.3pinsights.com
2. Connect with Jennifer on Instagram: https://www.instagram.com/jennforimpact/

Connect with me!

And don't forget to rate, review and share!

28 Mar 2022Brittany Welsh on Manifesting the Life you Want00:46:12

While the idea of creating your reality through the power of thought is nothing new, "manifesting" has gained a lot of momentum recently.  Google searches for ‘manifesting’ went up more than 600%.  On TikTok, views of manifestation content are surging past 9 billion.

So what’s going on?  When the world feels deeply unstable, it’s natural to look for ways to take back control over our realities.  While we can’t control a global pandemic, maybe we can control whether or not we become victims of our circumstances.

In this episode, I talk to manifestation coach Brittany Welsh about:

1. The fact that we unconsciously manifest all the time.  'Manifesting' is simply doing this consciously to create cognitive bias in favour of the life we want to lead;
2.  Our 'universal purpose' which is to grow and expand;
3. Manifesting money;
4. The power of affirmations.

To learn more about Brittany's work:

1. Check out her website: https://manifestingwithbritt.com/
2. Follow Brittany on Instagram: https://www.instagram.com/manifestingwithbritt/
3. Listen to the Manifesting with Britt podcast: https://open.spotify.com/show/3JWDoiBLp6FE7LuSFasBCp

Connect with me!

And don't forget to rate, review and share!

04 Apr 2022Bite Sized #3 - How to Pay Attention (or why mindfulness is key and multi-tasking is a myth)00:15:40

If you struggle to pay attention, you're not alone.   In the western, highly digitized world, we experience distractions every 8 minutes.  Many of these distractions come from the technology that is supposed to be giving us more time - our digital devices. 

In this episode I talk about how to pay attention and some of the practices that might help us regain our focus.  In this episode, I cover:

1. Multitasking and why the human brain is not designed to do this well;
2. Digital distractions and how they are designed to 'steal' our attention;
3. Learning to stay in the present;
4. Mindfulness for improved observation;
5. The importance of allowing our minds to wander.

Resources from this episode:

1. Hari, J. (2022) Stolen Focus: Why You Can't Pay Attention. Bloomsbury
2. Jha, A (2022). Peak Mind: Find Your Focus, Own  Your Attention, Invest 12 Minutes a Day. HarperOne.
3. Sandoiu, A. (2019). Women are no better at multi-tasking than men, study finds. Medical News Today <https://www.medicalnewstoday.com/articles/326058>

Connect with me!

And don't forget to rate, review and share!

02 May 2022Shen-Tel Lee on Kuching Food Aid and Cause-Driven Community Building.00:53:54

Shen-Tel Lee is a graphic designer, multiple business owner and community builder, based between Sydney and Kuching in East Malaysia.  In 2020, Shen-Tel started Kuching Food Aid, a community led project to deliver food aid to communities badly impacted by the Covid 19 lockdowns and suffering food insecurity.  

Shen-Tel managed to rally her community and raised significant funds in record time.  She also   persuaded supermarket chains, volunteers and private businesses to get involved – donating time, their products and resources to the cause.  Amazingly, she managed the logistics of this operation from almost 6,000 kilometers away in Sydney.  

In this episode, we talk about: 

  • Communication on social media: visual storytelling, clear calls to action and how to invite people to get involved;
  • Creating opportunities for government, NGO and the private sector to work together to solve big community problems;
  • How brands can use their platforms and communities for good;
  • Failure and why we need to talk about it

Get involved with Kuching Food Aid:

Connect with Shentel:

Connect with me!

And don't forget to rate, review and share!

09 May 2022Suswati Basu on Storytelling that Connects, Activism and What Makes Us Human00:50:03

Suswati Basu is a journalist, activist and the host of How to Be, a podcast about what it means to be a human 'being' rather than a human 'doing'.  

Suswati's activism began with speaking out against gender violence and now also encompasses disability and mental health advocacy.  In this episode, we talk about her advocacy work, the importance of having conversations with those that are different from you and why it is so important to understand that diversity and equality benefit everyone, not just those currently unrepresented.

Topics in this episode

  • gender equality and gender violence advocacy
  • disability advocacy and the social model of disability
  • HNPP (hereditary neuropathy with liability to pressure palsy)
  • Overcoming mental and physical health challenges
  • Women and Climate Change 
  • How to start a grass roots change movement.

Listen to 'How to Be': https://podcasts.apple.com/fi/podcast/how-to-be/id1548125526
Find out more about about HNPP: https://hnppwellbeing.com/

Connect with me!

And don't forget to rate, review and share!

17 May 2022Women in Web 3: Bree Yek on Public Goods, Sustainability and Tech for Good00:53:11

In the first of our series on Women in Web3, I'm talking to Bree Yek.  Bree is the co-founder and CEO of Carb0n.fi, a company using blockchain technology to incentivise carbon offsetting and make carbon markets more transparent.  If you are new to web3 and are interested in use cases that support sustainability, public goods or carbon trading programmes, Bree gives a great overview.

Topics in this episode:

  • Terminology - what is blockchain? What is DeFi? What is ReFi?
  • Current problems with carbon markets and how blockchain technology and Carb0n.fi can help solve these
  • Why we need more women in web3
  • How crypto can help serve the underbanked

Find out more about Carb0n.fi here: https://app.carb0n.fi/

Want to continue the conversation?  Join us in our facebook group: https://www.facebook.com/groups/387479522818255

Connect with me!

And don't forget to rate, review and share!

30 May 2022Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web300:52:34

Mel Loh is a co-founder at Investera, an investment education platform which aims to change the face of investing, starting with empowering more women investors.  Women have more money now than ever before in our history, so it is crucial that we are active investors, builders and influencers in how our financial landscape develops - whether that is through traditional investing or crypto.  

Topics discussed in this episode:

  • Traditional barriers and mindset issues for women investors
  • The growth of ESG or impact investing
  • What web3, blockchain technology and crypto mean.  Is crypto really one of the biggest opportunities for value creation of our generation?
  • Use cases for crypto and blockchain that can help women and the underbanked.

More about Investera:

Let's dive in deeper:

Disclaimer: Nothing in this episode should be considered investment advice.  Before investing or purchasing any investment product, please do your own research.


Connect with me!

And don't forget to rate, review and share!

06 Jun 2022Bee Osman on Human Design, Finding Alignment and How to Let Go of What We Are Not00:41:57

Human Design is a self-knowledge system that combines western astrology, I-Ching, Kabbalah and elements of Vedic Philosophy to  determine your 'type' (there are 5 - Generators, Manifesting Generators, Manifestors, Projectors and Reflectors) and how you can use this understanding to live in energetic alignment.  In this episode I talk to Human Design Coach Bee Osman about how Human Design transformed her life and how you can use it to transform yours too.

Topics in this episode:
1. What is Human Design and what are the characteristics of the 5 aura types;
2. What Human Design can teach you about yourself;
3. Letting go of what you are not;
4. The impact of energy systems on your relationships with others.

Further Reading:
https://medium.com/@michellewruck/what-is-human-design-82906f2809e8

Connect with Bee here: https://www.eastheartwest.com/

Connect with me!

And don't forget to rate, review and share!

13 Jun 2022Sylvia Yu Friedman on Ending Modern Slavery and Her Long Road to Justice00:49:31

Sylvia Yu Friedman has spent much of her career campaigning against, writing about and directing funds to end modern slavery.  She is an international expert on Japanese war time sex slavery and an award winning filmmaker documenting sex trafficking in Asia.  Her most recent book, A Long Road to Justice is a memoir about her work and highlights the stories of the women and girls trafficked in Asia and the impact human trafficking has on our societies and across generations.

TRIGGER WARNING: THIS CONVERSATION COVERS TOPICS SUCH AS SEX SLAVERY AND VIOLENCE

Topics Covered in this Episode:

  • Japanese war time sex slavery and 'comfort women'
  • The methods used by traffickers to entrap victims
  • Healing trauma experienced by victims of trafficking
  • The impact of China's one child policy on trafficking
  • How to support ending modern slavery

You can purchase Sylvia's book A Long Road to Justice here: https://www.amazon.com/dp/B09H7LQ8RH/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

How you can help:
1. Mekong Club: https://themekongclub.org/
2. Be the Hero Campaign: https://betheherocampaign.com/

Continue the conversation in our facebook group: https://www.facebook.com/groups/387479522818255

Connect with me!

And don't forget to rate, review and share!

20 Jun 2022Monika Wyss on Interconnectedness, Family Constellations and Collective Consciousness00:53:55

Are we individuals?  Or do we have a collective soul?  How do the life experiences of our ancestors affect us?  How do we live in community, including everything and excluding nothing?

Monika Wyss is a Systemic Therapist who uses Family Constellations to help clients address a range of issues from trauma, depression or anxiety, to mindsets affecting relationships, money or work through uncovering how the roots of these problems may be found within hidden family dynamics. 

Topics covered in this episode:

  • What are Family Constellations and who can this help?
  • How can mindsets can be rooted in family dynamics?
  • Intergenerational trauma
  • Systemic Constellations for organisations
  • How Family Constellation allows us to have more compassion for ourselves and others

Learn more about Monika's work here:
https://heartsanctuary.center/

Learn more about Family Constellations here:https://www.goodtherapy.org/learn-about-therapy/types/family-constellations

Join The Purpose Effect Facebook group:  https://www.facebook.com/groups/387479522818255

Connect with me!

And don't forget to rate, review and share!

22 Aug 2022Saori Okada on Ikigai and Authenticity00:47:32

At the start of the pandemic, Saori Okada left her job working in media analytics in New York City to start Mogami Wellness, her wellness coaching business.  Based in London, Saori now coaches organisations and community managers on how to build trustful and authentic teams using Japanese concepts of wellbeing.

In this episode we talk about 'Ikigai' the Japanese concept that is often translated as 'Purpose'.  In fact the concept encompasses much more than that and includes authenticity and living intentionally.

Topics covered in this episode:

1. Ikigai and longevity
2. The Ikigai 'Venn Diagram' and where this came from;
3. What Ikigai really means
4. Self-care practices and how Japanese traditional arts like calligraphy encourage mindfullness.
5. Blue Zones and the importance of looking at longevity beyond diet.

Further information:

1. The Ikigai Venn Diagram:
https://www.mogamiwellness.com/blog

2. Blue Zones
https://www.bluezones.com/exploration/okinawa-japan/

Connect with me!

And don't forget to rate, review and share!

05 Sep 2022Marjo Hellman on Leadership and Communication in a Changing World00:44:54

In this episode I'm talking to communications expert Marjo Hellman about leading and communicating in our ever-changing world.  What is "Next-Gen Leadership"?  How do we get people to trust us? And in a world where we are shifting between in-person, digital and the metaverse, what does 'authenticity' mean anyway?

Topics covered in this episode:

  • How is leadership changing?  What is "Next-Gen Leadership"?
  • "Feminine Leadership" and why skills like empathy, integrity and authenticity are so important in times of change
  • The importance of non-verbal communication - up to 70% of communication is something other than words.
  • What kind of communication inspires trust?  Can you re-gain trust once you've lost it?
  • How do you have tough conversations?

Follow Marjo Hellman:
Website: https://marjohellman.com/
Marjo's Magnetic Executive Programme: https://www.magneticexecutive.com/
Instagram: https://www.instagram.com/marjohellman/
LinkedIn:https://www.linkedin.com/in/marjohellman/

Follow me at http://www.thepurposeeffectpod.com for more conversations with women creating impact.  

Connect with me!

And don't forget to rate, review and share!

19 Sep 2022Martine de Leeuw on Why We Need Business to be a Force for Good.00:50:12

Martine de Leeuw is a co-owner of Filipino social enterprise Not a Daydream and the Founder of Impact PR agency Junglebird Agency.  In this conversation, we talk about what Martine has learned in her years of working with NGOs and social start ups and how to make building a profitable, purposeful business actually achievable.

Topics covered in this episode:
1.  What is 'Social Entrepreneurship'?
2. How do businesses engage 'conscious consumers'?
3. The challenge of measuring 'impact'
4. The importance of transparency in communicating the goals (and mistakes) of your business.

Learn more about Notadaydream here:https://notadaydream.com/

Find out more about Junglebird Agency and how to book a kickstart call here:
Agency Services:https://junglebirdagency.com/
Kickstart call:https://junglebirdagency.com/kick-start/

Got feedback? I'd love to here it.  Drop me a note here:
Instagram: https://www.instagram.com/the.purpose.effect/
Email:http://hello@thepurposeeffectpod.com

Connect with me!

And don't forget to rate, review and share!

03 Oct 2022Bite Sized #4 - How To Tell Stories So People Will Listen00:16:18

In a world crowded with "messaging" how do we tell engaging stories?  How do we convince our audience to come with us on a journey?

In this episode I bring together some of the lessons in storytelling I've learned from my guests on this podcast, my previous career in television and from leaders in brand storytelling.  This episode is for professionals looking to communicate authentically, transparently and build relationships with their audience.

The four elements of engaging storytelling:
1. Make sure the audience is the Hero of your story;
2. Establish Trust through transparency;
3. Keep your message simple.  
4. Be the guide and give a gift.

 Previous episodes I discuss:

  • Episode 6: Sexy Ageing with Tracy Minnoch Nuku
  • Episode 37: Shen-Tel Lee on Kuching Food Aid and Cause Driven Community Building
  • Episode 39: Women in Web3: Bree Yek on Public Goods, Sustainability and Tech for Good
  • Episode 40: Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3

Additional Reading:

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17 Oct 2022Tanya Rolfe on Bridging the Money Gap for Female Founders and Investors00:44:43

For the last five years Tanya Rolfe has been on a mission to get more money into the hands of women.  This started with the Ladies Investment Club in Singapore and Her Capital; a seed venture fund investing in female founders in Southeast Asia.  Her current projects are Harriet; which supports female founders seeking to access capital and Sophia; a for-women by-women financial education platform.

In this episode we talk about:

  1. The opportunity that gender lens investing presents.
  2. Why we need more diverse fund managers, because despite data showing female founded businesses perform really well, VCs are risk averse and analyse businesses based on what has 'worked' in the past or products that they would use themselves.
  3. Data shows women gravitate more to impact investments and ESG investments.  This means that everybody benefits when women control more money.
  4. Women control a third of the world's wealth.  It's not enough (considering we represent 51% of the global population) but it's still $93 trillion.
  5. How to talk to children about money.  Did you know most of our money mindset is developed by the age of 7? (*welp*)

Learn more about Sophia and Harriet.

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31 Oct 2022Women in Web3: Stephanie Srikandi on the Future of Sustainable Fashion00:43:25

Stephanie Srikandi is a serial sustainable fashion entrepreneur and founder of ethical essentials label This is a Love Song.  With the mission of supporting local garment makers in Bali, where the label was born, Stephanie launched TIALS studio, an ethical and sustainable clothing manufacturing studio where she produces not only her own label, but those of other fashion brands.  But Stephanie is on a mission to make sustainability the standard in fashion.  So her latest project TIALS.World aims to create more inclusivity, fairness and opportunity in the world of fashion through the power of web3.  Stephanie also wants to encourage co-creation of clothing to reduce waste in the fashion industry.  

In this episode we talk about:

  • How Stephanie set up her first fashion brand This Is a Love Song and sold her clothing to retailers like Nasty Gal, Revolve Clothing and ASOS;
  • The challenges to sustainability of the wholesale model;
  • What it means to be a sustainable fashion brand;
  • Using web3 technologies to scale sustainable fashion;
  • How web3 can lower the barrier to entry for entrepreneurs and reduce waste by encouraging co-creation and also through fundraising for collections people already want to buy with NFTs.

Join Stephanie's communities:

  1. This Is a Love Song (follow on Instagram)
  2. TIALS Studio (follow on Instagram)
  3. Start Your Fashion Business (follow on Instagram)
  4. TIALS.world (follow on Instagram)

Follow Stephanie here:

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14 Nov 2022Sakiko Reuterskiold on a future of sweetness that's healthy (for you and for the planet)00:44:21

Sakiko Reuterskiold is the founder of Nomosu, a company which is on a mission to make sweetness healthy (for us and the planet).  Sakiko began her journey while searching for honestly sugar free sweet treats that tasted good, and found....nothing.  So, like many of the women on this podcast, she decided to fix the problem.  Nomosu has done rigorous tests to develop a sugar replacement that is natural, fructose free and actually good for your health.  

*** The information in this episode is not dietary or nutrition advice.  In fact, we specifically talk about the importance of personalised nutrition.  If personalised nutrition advice is what you're after, please speak to a health professional. ***

In this episode we talk about:

  • What 'sugar' is actually made up of;
  • Natural sweet ingredients that are fructose-free;
  • The learning journey went on and why it is so important that her product is science backed;
  • The impact on sugar on our health;
  • The impact of sugar on the environment;
  • What the future of sweetness might look like.

Learn more about Nomosu (and buy it online!)
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28 Nov 2022Christine Langdon on More Sustainable Gifting at The Good Registry00:43:03

This year, it’s estimated that 8.3 billion dollars will be spent on unwanted gifts.  Households that celebrate Christmas produce 30% more waste at this time of year.  Millions and millions of portions of food are wasted including enough gravy to fill an Olympic sized swimming pool.

How can we gift better?  How can we gift more sustainably? More mindfully?  To find out, I spoke with Christine Langdon, co-founder and Chief of Good at The Good Registry

In this episode, we talk about:

  • How to better direct the money we are spending;
  • How 'sustainable gifts' stop being sustainable if you are getting more than one of them;
  • The amount of waste created at Christmas;
  • How online returns often end up in landfill;
  • Mindful gift ideas;
  • Educating our children (and re-educating ourselves) about what a good gift is.  It doesn't have to be 'new', it doesn't have to be a 'thing', it should be local and it should be as ethical and sustainable as possible;
  • Changing gifting habits.

I'll be publishing a good gift guide soon!  Look out for it on Instagram or on the website.

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15 Dec 20222022 Wrap Up - 5 Things I've Learned about Purpose-Driven Business00:21:25

I started this podcast wanting to learn from women whose work was purposeful.  I believed that Purpose was something you found and when this happened, everything would fall into place. 

 What I found was that Purpose is really more of a direction than a destination.  And this is actually part of the reason that it’s so powerful in our work lives.  It forces us to innovate and collaborate.  It forces us to think long term.  It encourages diverse thinking. And for all of these reasons, Purpose isn’t just good for solving problems.  It’s good for business. 

 As I wind back over 2022, here are 5 lessons I’ve learned about purpose-driven business this year:

1. Purpose breeds innovation

2. Purpose drives diversity

3. Purpose forces you to think long term

4. Purpose fosters collaboration

5. Purpose is more about the direction than the destination 

The Purpose Effect will be back in February 2023!  Until then, if you want to know more about purpose-driven business, sign up to my mailing list here

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13 Feb 2023All About B-Corporations with Jen Gearing00:38:13

Jen Gearing, B-Corp Consultant and founder of Rejenerate talks to me about all things B-Corp.  In this episode we cover:

  • What the B Corp movement is and how to achieve B-Corp Certification;
  • B-Corp controversies (including Nespresso's B-Corp certification) and how despite this, its important for more publicly listed companies to pursue B-Corp certification; 
  • The fact that the triple bottom line makes for good business.  B-Corps often out perform non-B Corp companies financially;
  • You can start the process of building a more sustainable and resilient business now, even if you aren't ready to pursue certification;
  • The best business and life advice Jen has received.

Rejenerate will be launching a group programme to help small businesses navigate the B-Corp certification process.  Click here to register your interest for the programme.

This podcast is a PurposeFull Audio production and was edited by Nadine Colditz.

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20 Feb 2023Dr Tanushka Melwani on Conscious Parenting00:41:27

Dr Tanushka Melwani is a Conscious Parenting coach and educator who studied under Dr Shefali Tsabary.  We talk about the impact that conscious parenting can have on the relationships closest to us - our relationship with ourselves and our children.  In this episode we talk about:

  • The moment she hit rock bottom as a parent and her discovery of conscious parenting;
  • Dr Shefali's 7 Myths of Parenting and the Parenting Industrial Complex;
  • That your child's behaviours, talents or shortcomings are not a reflection on your parenting;
  • How to de-personalise parenting;
  • How moments of great transformation are often painful;
  • Her belief that one is a million and that impacting just one person has a butterfly effect.

Get in touch with Dr Tanushka, or learn more about how Dr Tanushka can support you.  And subscribe to her newsletter!

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27 Feb 2023Stephanie Chai on Building a Resilient Start-Up00:42:00

In 2012, Stephanie Chai launched The Luxe Nomad, a flash sales travel booking site that encourages us all to "Dream a little, travel a lot."  At the time, she was one of 5 similar start-ups to launch in Asia.  Now, more than 10 years later, The Luxe Nomad is the only one of those 5 businesses still standing.

In this episode we talk about:

  • Using the network and the tools you have to maximum effect
  • How to hire well.  This doesn't mean having the "A-team" on paper, but having people aligned to your vision
  • Female founder bias and her experience as one of a small club of female founders of venture-backed startups
  • Predictions on the future of travel, including how AI will shape experiences
  • The importance of optimism.

Check out the villas available on The Luxe Nomad here.

Check out these funds investing in Female Founders in Asia:

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06 Mar 2023Tracy Minnoch-Nuku on The Menopause Opportunity00:39:17



  • the Sexy Ageing Community and the resources there to support women in midlife;
  • the most common menopause symptoms;
  • why strength training is key to ageing well;
  • the business of menopause and the size of the menopause market;
  • "meno-washing" and what to be aware of when brands make dubious menopause claims;
  • how to build online digital communities.




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13 Mar 2023Anushka Purohit on Reducing Food Waste by Turning Bread into Beer00:35:29

One third of the food we produce globally is wasted.  We are facing food shortages worldwide, but we actually produce enough calories to feed everyone on the planet.  If that's not reason enough to solve the food waste problem, think about this - 8% of global greenhouse gas emissions come from food waste.  For context, the airline industry produced 2.5%

In this episode, I'm talking to Anushka Purohit, co-founder of Breer who is solving part of the food waste problem in Hong Kong by turning unused bread into beer.

In this episode we talk about:

  • Where the idea for Breer began;
  • Why Hong Kong bakeries were reluctant to give her bread they were going to throw away;
  • How Breer has raised 4 million Hong Kong dollars through grants and competitions;
  • The remote healthcare diagnostics tool she is working on;
  • How she knows when to give up and when to give a project "one last squeeze".

You can find out more about Breer here, or follow Anushka on Instagram

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20 Mar 2023Building a Community Centric, Purposeful Business with Lucy Dunne, founder of Dunnebells00:42:56

Lucy Dunne is the founder of Dunnebells, a business focused on empowering women through fitness and nutrition.  Lucy started her business after sharing her own weight loss journey online and seeing them impact it had on women in her community.We talk about:

  • Sustainable health and fitness tips, including why we shouldn't demonise certain foods.
  • The importance of strength training for women.
  • How to build a community-centric business.
  • Dunnebell's business mentoring programme.
  • How to develop mental toughness rather than 'motivation'. 
  • The importance of supporting your community of clients and building meaningful relationships with them. She shares strategies for creating a welcoming and inclusive environment that empowers clients to achieve their goals.

GIVEAWAY: Win a spot on Dunnebell's Business Mentorship Programme here Learn more about Dunnebells programsFollow Lucy on Instagram

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27 Mar 2023Growing a Business Inspired by Nature with Left-Handesign Founder, Radhika Mayani00:32:34

Radhika Mayani started her career in advertising and hospitality and saw first hand the amount of waste that the hotels produce.  She was determined to try to solve this problem and so Left-Handesign was born.  Left-Handesign produces zero waste and plantable stationary, so once you are done with your pen or your pencil, it can start a new life as a tomato plant, or okra or a herb.

In this conversation we talk about: 

  • How she went about creating plantable stationary;
  • How she got her first 'yes';
  • The challenges of trying to change consumer behaviour;
  • Embracing 'slow' business;
  • Mindset tips for purpose-driven business owners.

Check out Left-Handesign's website and use the code GREENFINGERS at checkout to get 10% off your purchase.

Follow Left-Handesign on Instagram and share photos of your plantable stationary.

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05 Jul 2021Yoga Done Different with Kylie Denis00:59:44

After being asked "What would you do if you could do anything?" Kylie Denis surprised herself by immediately answering "I would open a yoga studio and teach yoga every day".  This led her to establish Omology Yoga in 2017 and quickly grow a loyal community of students and teachers. 

However, when the Covid Pandemic forced many fitness businesses to close their doors, Kylie launched Omology Online - a platform for online yoga done different.  What began as a way to continue to serve her students and support her teachers became a global yoga platform and is now Omology's core business.

Kylie talks about not waiting until you have the 'perfect' product to start, how coming back to the mat allows her to face challenges and what success means to her.

Visit Omology Online here:
www.omologyyogakl.com 

For info on upcoming episodes, follow us on instagram: www.instagram.com/the.purpose.effect 

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12 Jul 2021Community and Collaboration with Franki Turner Shaik00:55:38

Franki, founder and creator of Frankitas invites me to her new home away from home – Bungalow 18 by Frankitas.  Bungalow 18 was born by seizing an opportunity that originally didn't feel like an opportunity.  After needing to leave Frankitas older space, the Frankitas gallery, at short notice, Franki and her business partner Gaya decided to realise a dream 15 years in the making.

Bungalow 18 is warm, beautiful multi - experiential space to connect, re-charge and shop a curated selection of local brands.  There is a cafe, outdoor fitness space and a place to host private events.

Franki and I talk about cultivating the belief that you have no choice but to succeed, the meaning of ‘wealth’ and how to reap the rewards of community and collaboration in business.

Follow Frankitas and Bungalow 18 by Frankitas on Instagram:
https://www.instagram.com/bungalow_18_by_frankitas
https://www.instagram.com/frankitas 

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19 Jul 2021Success Mindset with Shireen Olikh00:44:20

Shireen Olikh – A.K.A the Illuminated Psychologist, helps her clients become the highest versions of themselves.  We talk through the practical steps you can take to discover what the highest version of yourself looks like and how to stay on the course towards this once you’ve found it.  

Shireen practices what she preaches.  Since starting her own practice only six months ago (and in the middle of a global pandemic no less!) she has grown her client list and reaped greater rewards than she could have imagined.

Shireen teaches us that flexibility is key to consistency, how to develop success mindset and to always make your bed in the morning.    

Follow Shireen on Instagram at: https://www.instagram.com/the_illuminated_psychologist/ 

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26 Jul 2021Harmony over Balance with Nikola Hassan00:45:40

Nikola Hassan is the founder and managing director of Avant-X, a brand experience consultancy in Kuala Lumpur and a self-confessed branding and marketing geek.  She is also a fellow gemini, a storyteller and a woman with an insatiably inquisitive mind.  Nikola and I talk about the 'click factor' that tells her she is on the right path, why she focuses on goals over dreams and on achieving harmony over balance.  

Work with Nikola or Avant-X here: http://www.avant-x.com.my/about-us.html

Follow Nikola on Instagram: https://www.instagram.com/nikolahassan 

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02 Aug 2021Fertile Wellbeing with Nina Ebsworth00:52:50

Nina Ebsworth is a fertility guide based in Bali.  She uses coaching reiki, hypnotherapy and hypnosis to empower and support women through their fertile journeys.  Nina began this work after eight failed rounds of IVF, medical investigations, baby loss and heartbreak left her feeling completely disconnected and unable to recognise herself.  After a long journey of healing, Nina realised that emotional health is as important as physical health for fertile wellbeing.

Nina is now the mother of three children - twin boys conceived in her final round of IVF and a natural conception shortly after that many doctors told her would never happen.  We talk about how our bodies usually know what is best for us, if we can only slow down and quiet our minds in order to listen 

Connect with Nina here to work with her:
ninaebsworth.com 
https://www.instagram.com/ninaebsworth/ 

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09 Aug 2021Ageing Well with Tracy Minnoch-Nuku00:48:15

Tracy Minnoch-Nuku has done a lot of things throughout her career in fitness.  She is the co-founder of the Fire Station chain of fitness studios, was Asia Director for Les Mills Asia-Pacific and has consulted numerous gyms and fitness products on their courses and offerings.

Since noticing the lack of space in the fitness industry for women of her 'vintage', Tracy is now focusing on women’s fitness and health in what she calls the “third age”; the years from 35 onwards when our hormones and our bodies are going through huge changes. 

Tracy and I talk about her new podcast Sexy Ageing,  how our hormonal changes are our superpower and how you know when an idea is worth pursuing.

Listen to Sexy Ageing here:
https://open.spotify.com/show/7zFgPAVZJM1YOS27SD3K12 

Follow Tracy on Instagram here:
https://www.instagram.com/tracyminnoch/?hl=en 

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16 Aug 2021ThoughtFull Mental Healthcare with Joan Low00:49:15

Joan Low left a banking career at JP Morgan to take on the challenge of making mental healthcare seamless and affordable.  A mental health caregiver herself,  Joan saw first hand the need for better mental health literacy, affordability and access in Asia.  

As the Covid 19 pandemic and lockdowns around the world highlighted the importance of mental wellness, in late 2020, ThoughtFull launched the ThoughtFullChat app.  The app is a subscription based service which offers daily chat based coaching with a mental health professional as well as a catalogue of tools to help to you track your progress and resources on everything to improving sleep, to coping with burnout.

Joan and I talk about daily habits to keep our mental health in good shape, the importance of staying the course and her hopes for the mental healthcare space in Asia.

Download ThroughtFullChat here:
https://www.thoughtfull.world/ 

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23 Aug 2021Movement for Mental Wellbeing with Emma Jory00:50:39

Emma Jory wants her clients to use movement to be happy and healthy.  She has over 18 years of experience coaching pilates through the studio she founded in Sydney - Emergy Pilates and now through her online coaching programmes at epilates online.  

We talk about Emma's holistic approach to health and wellbeing, which starts with small bites of daily movement.  This encourages us to stay in the present, focus on how movement makes us feel and be consistent.  We also talk about being kind to yourself and loving your body, no matter what it looks like or what it can do right now.

To work with Emma, check out epilates online:
http://www.epilatesonline.com

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30 Aug 2021Special Episode - Connecting the Dots on Purpose00:32:29

In the first season of The Purpose Effect, I've tried to collect as many dots as I can on how women who have transformed their lives into ones of Purpose are doing it.  In this Special Episode, I'm going though all of the conversations I have had so far to pick out the dots that I think will be most helpful in your own journey towards discovering, building and growing purpose in your own life.

Further Reading: 

  • You can find out more about the Venture Scape here:
  • Belsky, Scott. The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture. Penguin, 2018
  • Clear, James. Atomic Habits. Avery, 2018
  • Brown, Brene. The Gifts of Imperfection. Hazelden, 2010
  • Duckworth, Angela. Grit : The Power of Passion and Perserverence. Scribner, 2016

Guests featured:



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06 Sep 2021It Takes a Village with Racheal Kwacz01:07:10

Racheal Kwacz is a child and family development specialist who, through her eponymous company Racheal Kwacz, works with with parents, educators, leaders and physicians in brain based and heart centred approaches to childcare, education and parenting.  Racheal also owns a retail store – RachealKate -  which stocks a beautifully curated selection of stationary and gifts for mums and littles. 

 Racheal has a talent for speaking straight from the heart and connecting with yours in the process.  In our intimate chat we talk about healing from trauma, "unschooling" her daughter Ella Grace and why it takes a village to raise not just a child, but parents also.

You can learn more about Racheal Kwacz's work here:
https://rachealkwacz.com/

 

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13 Sep 2021No Regrets with Kylie Gates00:49:50

Kylie Gates is a Transformational Coach as well as the Head Program Coach and Creative Director for Les Mills International.  A former dancer and athlete, she coaches and empowers Les Mills trainers as well as her own private clients, to reach their full potential.  She is also responsible for developing the Les Mills Advanced Training for Instructors Programme. 

Kylie embodies a growth mindset and how to make the most of the opportunities life throws your way.  We talk about developing your intuition and resilience and why she has absolutely no regrets.

Find out more about Kylie's coaching work here:
https://www.kyliegatescoaching.com/

Follow Kylie on Instagram:
https://www.instagram.com/kyliegatesfitness/?hl=en

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20 Sep 2021Finding Financial Freedom with Aisha Preece00:49:10

Aisha Preece is a side hustle coach and the founder of outandbeyond.com, a platform that provides coaching on how to make money online, save more and live life on your own terms.  In 2017, Aisha left a career in banking to find a way to live, work and earn remotely.  She has now replaced her banking income, has the freedom to live and work wherever she chooses and teaches others how they can achieve the same.

We talk about resilience, how online side hustles are changing the future of work and why she wants to ensure that no one has to feel helpless and without options due to lack of money.

If you have, or are looking to start, an online business, visit: https://outandbeyond.com/

Follow Aisha on Instagram here: https://www.instagram.com/aishapreece/?hl=en

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27 Sep 2021Sex Positive with Jasmine King00:49:32

Sex and body positivity advocate Jasmine King is all for sexual empowerment in Southeast Asia.  On her platform @jasexplains, Jasmine discusses consent, sexual health and boundaries as well as busts common myths and misconceptions about sex and pleasure.  She also hosts her own podcast I Wish Someone Told Me, where she discusses all the questions or issues you might have been too shy to ask.

Jasmine and I talk about overcoming shame about our bodies and our pleasure, the pleasure gap, maintaining boundaries and how to have healthy conversations about sex with our loved ones.

Follow Jasmine here: https://www.instagram.com/jasexplains/?hl=en
Listen to I Wish Someone Told Me:  https://open.spotify.com/show/6CGwSJVpAOa08LKPRw2Avj

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04 Oct 2021Comic Relief with Luwita Hana Randhawa00:41:29

Malaysian comedian Luwita Hana Randhawa debuted her multimedia comedy show INTROVERT in Kuala Lumpur in 2020.  It was then accepted to be performed at the inaugural NYC Asian Comedy Festival in New York City.  However, the Covid 19 pandemic put an end to her plans to continue touring the show and she began creating a series of cringe-ing-ly funny videos for Instagram exploring the absurdity of Covid life.

We talk about whether anything really "matters" in the mind of a comic, the meaninglessness of life, and how we might all be able to live more presently if we follow the first rule of Improv – “Yes, and” .

Find out more about Luwita's work here: https://www.luwitahana.com/

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11 Oct 2021Stories that Represent with Min Lim00:47:18

Min Lim is the Head of Production at Double Vision, one of Malaysia's largest independent production and media groups. She is also the showrunner behind television series such as Viu and HBO Asia’s adaptation of The Bridge and the reboot of 90s sitcom Kopitiam. 

We talk about how to recognise a good story, what authentic representation of Asian stories and characters really looks like and the strong Asian women she is bringing to your screens next.

Find out more about Double Vision's shows here: https://www.visionnewmedia.net/

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18 Oct 2021Portfolio Life with Freda Liu00:41:04

Freda Liu is a broadcast interviewer, writer, speaker and futurist.  The thread that ties together these different skills and careers is communication and her desire to spread ideas that create impact.  We discuss whether curating portfolio careers make all of us, but particularly women, more resilient to the huge disruptions our work lives are going through;  what success looks like when we tear down the career ladder and why is it so important to make an impact, no matter the size.  

Learn more about Freda's work here: https://www.fredaliu.com/

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25 Oct 2021Deborah Henry on Education and Access for Refugees00:52:54

Deborah Henry is a T.V host, model and founder of Fugee Org – a not for profit organization that provides education and vocational opportunities for refugee children and youth in Malaysia.  

In 2009,  Deborah co-founded the Fugee School to provide maths and English tuition to 4 refugee children.  Fugee Org now encompasses not only the school, but also Fugeelah – a social enterprise jewellery brand that funds the school; the Youth Academy, that provides training and other vocational opportunities and the recently launched Hi Ed Scholarship to enable refugee youth access to tertiary education.

We talk about the misconception that refugees are a ‘drain’ on social systems – in fact, the research shows the opposite.  With access to education,  healthcare and the job market refugees become active and willing contributors to society.  We also talk about how she keeps herself grounded, particularly when the pandemic created even more need.

You can find out more about Fugee Org here: https://fugee.org/

If you would like to support Fugee Org, check out some of the beautiful jewellery for sale at Fugeelah –  a women-led conscious jewellery brand that educates, employs and empowers refugee children and youth:  https://fugeelah.com/

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01 Nov 2021Why We Need More Women in Leadership with Izzana Salleh00:51:27

Izzana Salleh is a co-founder of the global NGO Project Girls4Girls, which aims to give young women the courage, vision and skills needed to take on public leadership.  She also leads the organisation's Malaysian chapter.

We talk about how Project Girls4Girls was born, the cultural, institutional and political changes required for gender equity in leadership and why this conversation needs to include those currently at the top - men.  

Find out more about Project Girls4Girls:

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08 Nov 2021Beauty in Diversity with Rozella Mahjhrin00:45:55

Rozella Mahjhrin is a diversity, disability and body inclusivity advocate, TED X speaker, face of it Cosmetics and founder of the community platform True Complexion which celebrates difference and diversity in all its beauty.  Rozella has a nevus flammeus (birthmark) on her face and has endured bullying, unwanted comments and staring.  She has suffered with anxiety, an eating disorder and alcohol abuse. After hitting rock bottom, Rozella decided that she was going to own the way she looked. And that her birthmark might actually be her superpower.  

We talk about how she manages anxiety and body image now, the diversity she would like to see in beauty and fashion campaigns and how inclusivity on its own is not enough.  Brands must also commit to inclusivity and equity behind the scenes. 

Get in touch with Rozella, or find out more about her work here:
Rozella Marie: https://www.instagram.com/rozellamarie/
True Complextion: https://www.instagram.com/truecomplexion/

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15 Nov 2021The Professional Network for Creatives - with Cult Creative00:43:29

Shermaine Wong, Manisha Jagan and Lina Esa are the founders of Cult Creative, a digital platform and networking app for the Malaysian creative community.  

Like many great inventions, Cult Creative was born out of necessity.  The Covid pandemic not only dried up a lot of creative work, it also made it almost impossible for creatives to network, upskill, or find opportunities for when businesses opened up again.   So Shermaine, Manisha and Lina set to work building a community and app that would allow creatives to showcase their portfolios, find work and upskill.  

We talk about how Cult Creative began, it's regional ambitions and why the future of work is for multi-hyphenates.

Find out more about Cult Creative here: https://www.cultcreative.asia/ 

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22 Nov 2021Why Are We So Anxious? With Agi Heale00:44:48

Agi is the author of ‘Generation Panic’, an extremely helpful and relatable guide to managing anxiety for those within 'Generation Panic' (or GP'ers as she calls them) - who Agi describes as "strong, brilliant, ambitious people, but they often have a big dollop of insecurity that makes them wobble at certain moments of their lives."

Agi left a career in financial services recruitment after she started having panic attacks.  At first she thought she just had too much on her plate – work was fast paced and she was planning her wedding.  But upon returning to work after her honeymoon, those feelings hadn’t changed.  So she set off to figure out what would truly make her happy and found her purpose in coaching and by writing ‘Generation Panic’.  Agi is now a certified professional coach (CPCC & PCC qualified and a Certified NLP Practitioner) and the founder of Westbourne Associates.

WE HAVE A GIVEAWAY!  To be in to win your own copy of 'Generation Panic' click here:
https://www.instagram.com/p/CWj0v16hy5P/

Find out more about Agi's work here:
https://westbourneassociates.com/

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29 Nov 2021Modern Women and the Balancing Act - with Adele Barlow00:44:26

Adele Barlow is the founder of Copy & Co, a boutique copywriting agency and the author of a number of books on finding purposeful work.  Her latest book, ‘Modern Woman’ is a collection of essays on the balancing act modern millennial women perform every day. 

As Adele writes:  “the ideal worker is available 24/7, but so is the ideal mother.  Millennial women have been told to dream big, but in reality, there not only remains a glass ceiling, but also a glass wall and a glass cliff”.

We talk about why millennial women feel like they are never "getting it right", whether it is possible to “have it all” and if so, at what cost? 

Learn more about Adele's work here:
https://adelebarlow.com/


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06 Dec 2021Making Zero Waste Mainstream with Claire Sancelot00:53:29

Claire Sancelot is the founder of The Hive, a chain of zero - waste retail stores in Kuala Lumpur and Singapore stocking everything from bulk grocery products, household cleaners, toiletries and feminine care.  It is also a community hub that educates shoppers on how to reduce their household waste and their impact on the environment.

Claire and I talk about how she began her zero waste journey, what we can all do immediately that can reduce our carbon footprint and what she is most passionate about – democratising zero waste so that it is accessible and achievable for everyone.

Find out more about The Hive here:
https://thehiveecostore.com/

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13 Dec 2021Special Episode - What 2021 Has Taught Us00:39:28

To wrap up 2021, I wanted to reflect on some of the things we have learned this year.  So I asked some of the women who you’ve heard from on The Purpose Effect to share their lessons and what they are bringing forward into 2022.

These ‘pandemic years’ have been full of disruption, change and have been deeply unsettling.  But it has also made us more resilient.  We have learned to slow down.  To lean into uncertainty and to trust ourselves.

In this special episode we hear from past guests Nikola Hassan, Jasmine King, Adele Barlow and Tracy Minnoch-Nuku.  In a 'full circle' moment, I sit down with Kylie Denis in her new yoga space and learn about how the last two years have allowed her to build a more resilient business and a more exciting product.

We also have a sneak peak of what's in store for 2022 with Astrologer and tarot card reader,  Sarah May Low.

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17 Jan 2022How Astrology and Tarot Can Help us Become our Best Selves with Sarah May Low00:50:21

What better way to ring in 2022 than with top astrologer and tarot reader Sarah May Low?  Sarah and I sat down at the end of last year to talk about what 2022 has in store for us.   In this episode, we talk about the major life moment that made her re-assess everything, the relationship between spiritual and psychological practices, and how tarot and Astrology can help us all become the best versions of ourselves.  But to begin with, we talk about what led her to leave a career in advertising to become a full time Astrologer, tarot card reader with clients throughout Asia and beyond.

Find out more about Sarah May Low's work here: https://sarahmaylow.com/

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24 Jan 2022From Trauma to Purpose Driven Business with Malisse Tan00:55:44

In 2017, shortly after the birth of her first child, Malisse Tan was diagnosed with Hodgkins lymphoma cancer.  Faced with a very different kind of motherhood than what she imagined for herself, Malisse decided that if she was given a second chance at life, she was going to make sure it was lived with purpose.

Fast forward to 2022 and Malisse is a mother of two and the founder of Bobble - a business that sells organic cotton biodegradable period products and aims to destigmatise the conversation around menstruating.

We talk about post-traumatic growth, improving access to period products and how to build a sustainable, scalable business. 

Purchase your Bobble period products here (and get 50% off your first subscription!): https://www.bobbleit.co/

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31 Jan 2022Bite Sized #1 - How To Do Hard Things00:14:08

Welcome to Bites of Purpose!  New bite sized monthly episodes on a single topic that will help you discover, build and lead lives of purpose. 

This month, I'm talking about how to do hard things.  Part of this is mindset, but the other really important part of the equation is environment.  In this episode I break down the mindset and environmental factors that can support you in doing your hard thing.   You don't need to be remarkable to do remarkable things, but you do need a plan.  Here it is.

Further reading from this episode:

1. Atomic Habits by James Clear: https://jamesclear.com/
2. Restructuring Physical Micro-enviroments to Reduce the Demand for Meat: https://www.thelancet.com/journals/lanplh/article/PIIS2542-5196(18)30188-8/fulltext

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31 Jul 2023Maaike Doyer on How Epic Angels is Democratising Startup Investing00:50:03

If diversity is key to innovation, then a diverse investor pool is key to a healthy startup eco-system. Maaike Doyer left a career in management consulting for entrepreneurship - first by co-founding Business Models Inc, the producer of the Business Model Generator book and most recently through co-founding Epic Angels, an all women angel investment collective investing in Asia-Pacific startups.


In this episode we talk about:

  • Maaike's journey from consulting to entrepreneurship;
  • Why she wanted to make investing in startups more accessible to women;
  • Why the funding gap exists - is this bias against female founders, or is this about misunderstanding and uncertainty?
  • Why she looks for founders who refuse to die and who favour agility over ego;
  • The advice she always gives founders


Interested to join Epic Angels? Find out more here.


If you are a startup founder and you want to pitch your startup to Epic Angels, make sure you mention this podcast in your submission!


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

07 Aug 2023Growing Your Business Through Partnerships - what we've learned this season00:18:58

We've been talking a lot about partnerships this season, so in this episode, host Elena Kersey takes you through 5 ways partnerships can grow your business based on the lessons we've learned so far.


  1. Partnerships for Reach - with Sasibai Kimis, founder of Earth Heir
  2. Partnerships for Positioning - with Helen Neal, founder of HN Communications
  3. Partnerships for Innovation - with Jenny Au, founder of Fund Fluent
  4. Partnerships for Resilience - with Becky Fox, sustainable business mentor and founder of susMBA
  5. Partnerships for Value - with Abbey Pantano, founder of Impact Collab


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!


26 Jun 2023Sasibai Kimis on Social Entrepreneurship and Re-defining Success00:47:42

Sasibai Kimis is the founder of Earth Heir, a social enterprise that helps artisans in marginalised communities develop sustainable income streams by using their traditional craftmanship to make beautiful bags and accessories.  In doing so, Earth Heir is also preserving traditional craftsmanship and techniques in Malaysia and beyond.


The goal of Earth Heir, is to work themselves out of business.  If artisans have the skills they need to access markets for their products themselves, they are no longer reliant on intermediaries.  That’s the impact Earth Heir is creating.  They are almost like an incubator for Malaysian artisans.  They are also one of Malaysia’s first B-Corporations and are Fair Trade Certified.

In this conversation, we talk about:


  • Leaving a well-paid corporate career to start a social enterprise;
  • The challenges that artisans face in accessing markets for their products;
  • How Earth Heir is incorporating circularity into their business model;
  • How Earth Heir measures their impact;
  • Balancing social entrepreneurship with other life goals like marriage and family;
  • Sasibai’s next project – developing a hub for sustainable businesses in Malaysia to collaborate and learn from eachother.


Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.


Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

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