The Programmatic Digest (Hélène Parker)
Explore every episode of The Programmatic Digest
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 29 Aug 2023 | 136. Understanding The Identity Landscape with Adapex | 00:45:24 | |
In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape. Get ready for an illuminating journey into the realm of identity with Adapex by tuning in! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:03:23 - Who is Lindsey Colferai? 00:05:32 - Who is Debra Fleenor? 00:08:57 - Defining Adapex's Mission to a 5 year old 00:13:19 - Defining Adapex's Products to a 5 year old 00:15:54 - What is ‘identity’ from a publisher's perspective? 00:30:22 - Deterministic vs Probabilistic 00:32:52 - How do you see SSP's relationship growing with the industry? 00:40:41 - Word of wisdom from our guests
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
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| 13 Jul 2022 | 91. Introducing The Programmatic Digest Podcast en Español | 00:05:41 | |
| 21 Feb 2023 | 120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation | 00:59:26 | |
Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:01:15 - Who is Brett Middleton 00:03:30 - Brett’s college journey 00:06:17 - 2 wins and a challenge 00:10:40 - Why do people feel burnt out 00:14:07 - Steps someone can take to avoid burnout 00:19:14 - How to get started when you don’t have a background in programmatic 00:29:08 - Errors as opportunities 00:31:49 - The use of STF reduces human errors 00:36:33 - Don’t make it hard on yourself 00:42:42 - C.A.M.P.A.I.G.N. 00:45:30 - How traders think about performance optimization 00:48:08 - Using STFs for Quality Assurance Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Meet Our Team:
Let’s keep in touch: www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q | |||
| 14 Dec 2021 | 64. Programmatic In-Housing and On Demand Talent | 00:30:51 | |
We are excited to welcome Brian Chap to the Sensei’s Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week’s conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian’s lay it all out with his expert advice and recommendation. We wrap up this week’s conversation with Brian’s industry projection, where he states that the on-demand work style is here to stay and also notes that globalization of talents will definitely have a big impact on a brand’s abilities to solve complex problems because of the difference in culture and background.
Connect with:
Brian Chap: LinkedIn Tech Recipes: Website | LinkedIn
Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter Timestamp: 00:00 - Podcast Intro 00:57 - Guest Introduction 02:41 - What is TechRecipes? 06:50 - The Programmatic Meetup 09:07 - Moving Programmatic In-House 10:34 - The Uber Effect 15:18 - Agency Productivity 24:09 - Industry Projections 26:53 - Last Remarks 30:08 - Podcast Outro | |||
| 05 Aug 2024 | S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat | 00:40:05 | |
¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat. | |||
| 29 Nov 2023 | 139. How To Partner With Black Owned Media, for real | 00:36:00 | |
DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation:
Additional resources mentioned in the interview: Support and Donate Here: https://donorbox.org/support-bomesi-on-givingtuesday
Support Black-owned media platforms! BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision. Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape.
About Us: 💡 Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:15 - Shoutout to Beeler.Tech for putting the Navigator 00:01:45 - Meet DéVon Christopher Johnson 00:02:00 - BLEU LIFE and Its Mission 00:02:15 - Why Was Bombshell By Bleu Created and Its Mission 00:03:10 - the Black Owned Media Equity and Sustainability Institute - BOMESI 00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise 00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men 00:08:45 - The History of Black Bodies Has Always Been Exploited As A Marketing Tool 00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency 00:16:38 - Lead With Compassion and Be the Ally By Actively Listening 00:19:30 - BOMESI Is Solution Driven 00:22:05 - Check out the BOMESI Accelerator Powered by GM 00:24:05 - The Difference Between Programmatic Selling vs. Buying 00:27:55 - How Do Buyers Know Minority Owned Media 00:30:01 - “We Don’t Have A Diversity / DEI Budget” 00:33:35 - Giving Tuesday Effort - Support HERE
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Get this directly in your inbox weekly including more gems! Let’s keep in touch: www.heleneparker.com/newsletter
Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Also take a moment to check out:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Support BOMESI and Donate Here: https://donorbox.org/support-bomesi-on-givingtuesday
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| 15 Sep 2021 | 51. How Programmatic Teams Can Use Internal Automation for Efficiency | 00:30:48 | |
In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative?
Connect with: Noor Naseer: LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup | |||
| 05 Jul 2023 | 134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic | 00:40:53 | |
“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else. If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now!
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:02:46 - Who is Marc Poirier? 00:05:25 - Defining Programmatic to a 5 year old 00:06:08 - Klever and Marc’s Industry Projections 00:19:12 - Challenges in the programmatic industry 00:25:33 - Properly communicating the KPIs needed to be measured 00:28:25 - Not putting enough emphasis on people 00:38:41 - Marc’s message to his freshman self
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information: Meet Our Team:
Get this directly in your inbox weekly including more gems! Let’s keep in touch: www.heleneparker.com/newsletter
Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 07 Jul 2023 | 130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023 | 00:21:38 | |
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new novelties coming up for the company. | |||
| 28 Mar 2023 | 124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective | 00:52:11 | |
This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:39 - 2 Wins and a Challenge 00:06:11 - How Helene and Niels met 00:07:15 - Introducing Niels 00:10:44 - Niels thoughts about going cookieless 00:11:44 - Should we retire or expire the term cookies 00:16:39 - 2nd Party Data 00:14:36 - Customize and Specialize 00:18:13 - How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective 00:22:15 - Identifying the different identity partners 00:29:41 - Spotting the probabilistic and deterministic data 00:31:56 - Should the solution be different depending on the diversity of the audience campaign? 00:37:00 - IB Seller-defined audience 00:41:22 - How realistic is taxonomy? 00:44:59 - HOw taxonomy would look between the publisher and the SSP 00:48:04 - One thing you wish you knew then that you know now
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Meet Our Team:
Let’s keep in touch: www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 23 Jun 2021 | 39. PubMatic’s Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs | 00:31:16 | |
We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more.
This week we are referencing:
Connect with: Sean Burke: LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website | |||
| 11 Aug 2021 | 46. Who Do We Call When Understaffed? ft. digitalXmedia | 00:31:47 | |
We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.
In the Sensei’s Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one of the biggest struggles in our industry. She goes in depth on the reasons why outsourcing is so important as well as giving us resources that we can start using right now to help.
Feel free to check the visual on YouTube as it is available now!
Connect with: Sanarr McLaughlin: LinkedIn | Website Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram | |||
| 27 Sep 2022 | We Made It To 100! | 00:40:01 | |
It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey.
Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid Listeners. 00:02:21 – Sharing Personal Details. 00:06:54 – The beginning of my exploration into the programmatic field. 00:11:06 – Becoming a digital media buyer. 00:13:33 – What is Cultural Add? 00:14:36 – Defining programmatic advertising. 00:15:32 – One of the reasons why I created the course Reach and Frequency. 00:17:37 – Why I created the media map. 00:26:14 – Helene Parker Consulting LLC. 00:30:44 – The fundamentals of the programmatic ecosystem. 00:32:04 – What's expected of you when you want to go into the programmatic field. 00:32:54 – My advice for those who want to be in the programmatic industry. 00:34:53 – Latest updates about my journey and what I have in store for you. 00:37:57 – It's about impact.
Meet Our Team: | |||
| 16 Nov 2021 | 60. Live Podcast Panel: eCommerce Advertising | 00:46:59 | |
According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. | |||
| 20 Jun 2023 | 127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger | 00:54:50 | |
When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly. Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience!
Thanks to our friend at U of Digital!
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:29 - 2 Wins and a Challenge 00:03:42 - Myles Younger Introduction 00:06:25 - Myles’ shift into programmatic 00:07:52 - Defining programmatic to a 5 years old 00:15:40 - Latest important news about data privacy 00:21:28 - Changing the meaning of third party cookies 00:26:20 - Data Clean Rooms 00:31:18 - DMP Obsoletion 00:33:12 - Data Clean Rooms Accessibility 00:36:16 - Data Clean Rooms difference from DMP or Data Lake 00:39:04 - Question and Answer 00:50:54 - Words of Wisdom from Myles Younger
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Meet Our Team:
Get this directly in your inbox weekly including more gems! Let’s keep in touch: www.heleneparker.com/newsletter
Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Also take a moment to check out: How To Optimise Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 23 Nov 2021 | 61. Live Podcast Panel: The Women In Programmatic Network | 00:41:15 | |
We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more. | |||
| 28 Feb 2023 | 121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success | 00:51:13 | |
Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:05 - What this episode entails 00:01:43 - The grass you stand on should be green enough since you’re the one pouring water. 00:03:51 - Does agency size matter? 00:05:03 - How teams are setup 00:12:50 - Optimization Series March 2023 00:16:05 - Pros and cons of different staffing models. 00:21:44 - Why are there a lot of burnt out and frustrated traders out there 00:22:04 - Brett’s thoughts about the secon staffing model 00:23:01 - Helene’s Bonus Staffing Model 00:29:34 - The feeling of having to touch multiple channels 00:30:12 - A bonus staffing model from Brett 00:32:45 - Helene’s thoughts about a staffing model with silos 00:37:27 - Mistakes are lessons 00:39:22 - When and why hire freelancers 00:41:11 - If the PNL doesn’t allow a junior and senior staffing 00:48:41 - Words of Wisdom from Brett Interested in finding out if you are a fit for a career in digital advertising and programmatic? Guest Information:
Meet Our Team:
Let’s keep in touch: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q | |||
| 24 Jul 2023 | 131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023 | 00:15:33 | |
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns. | |||
| 09 Aug 2022 | 95. How To Hire, Onboard, and Retain Programmatic Talent | 00:32:16 | |
Running a programmatic team is anything but automated. According to Oxford languages, Activation is the action or process of making something active or operative. When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1 or several DSPs. This week's episode of the Programmatic Digest podcast is a lesson on programmatic activation focusing on the People. The goal of Module 6 is to answer and help explain what fundamentals are needed to activate programmatic media. We teach the following framework The 3 P's The success of the programmatic media department is the people, not just the technology. You need to bridge both with standardized internal processes. | |||
| 19 Jul 2022 | 92. How Canela Media Reaches Latin Audience Authentically | 00:35:20 | |
We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation 30:53 - Isabel’s Motivation for Founding Candela Media 33:08 - Isabel’s Advice for Hélène Guest Information: Meet Our Team:
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| 14 Jun 2022 | 86. How to Scale Your First-Party Data Strategy | 00:42:18 | |
We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.
Timestamp: 00:42 - Josh’s Introduction 05:21 - What is data-driven advertising? 8:56 - First-party data & cookie deprecation latest updates & trends 17:59 - First-Party Data Use Case Study 28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level 37:05 - Josh’s Fun Fact 39:52 - Josh’s Advice to His Younger Self Resources & Links Mentioned in the Episode: Guest Information: Meet Our Team:
Want to sponsor The Programmatic Digest Podcast?: Email us at info@heleneparker.com We are now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad. | |||
| 25 Oct 2022 | 104. How To Leverage LinkedIn in Your Job Search with Vincent Edwards | 00:37:11 | |
Vincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional.
00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vincent met 00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn 00:05:31 - Vincents’ first time being laid off 00:11:25 - What it’s like being on LinkedIn every day, reaching out to hiring managers 00:18:13 - The LinkedIn post that got Vincent 50+ job interviews on LinkedIn 00:19:26 - Vincent’s biggest lessons 00:21:28 - The reason Vincent chose his job now out of the 50+ job interviews 00:22:57 - A challenge in life where Vincent wishes he could’ve changed something 00:28:41 - A fun fact about Vincent 00:31:34 - Latest book Vincent read 00:35:10 - Words of wisdom from Vincent Edwards
Meet Our Team:
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| 13 Sep 2022 | 99. Three Things To Know To Adopt Programmatic Ad-Tech with Basis Technology | 00:46:10 | |
Guest Information: Jennifer Schaen – LinkedIn Basis Technologies – LinkedIn | Website
Meet Our Team: CEO Helene Parker – Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest – Shownotes | YouTube | LinkedIn | Instagram
Video Editor: Cint Davis – LinkedIn
Social Media Manager Latasha Niang – Website | LinkedIn
We need Sponsors for the podcast ✅ Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See podcast kit and In 2022, it is Plaza Volunteer Rescue Squad | |||
| 28 Jul 2023 | 133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023 | 00:22:16 | |
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience and background on the industry and some trending topics like attention metrics, scope 3 emissions in programmatic, and his pov of this event. | |||
| 22 Mar 2022 | 78. Digital Audio with Christina Franciosi | 00:56:44 | |
This podcast was made in partnership with WorkReduce
Guest Information:
Christina Franciosi - LinkedIn
Join the Reach & Frequency Course Now - Module #1 on Us
Meet Our Team: Chief Programmatic Coach
Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram
Video Editor
Cint Davis - LinkedIn
Social Media Manager
Latasha Niang - LinkedIn
Want to Sponsor the Podcast:
Email us at Info@heleneparker.com
Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.
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| 04 Jan 2023 | 113. Historical Background on Cookie Targeting with Nish Desai | 00:29:00 | |
In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021) Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021. Timestamp: 00:00:28 - Who is Nish Desai 00:03:06 - The challenges to face with Google’s announcement 00:07:51 - Browser-based ID solutions 00:10:33 - How realistic is the browser-based ID solution 00:15:06 - The effect of this change on Nish’s team’s strategy 00:19:08 - Changes with traders 00:21:10 - An experience wherein he saw DEI being done wrong 00:23:00 - Fun facts about Nish Desai 00:25:41 - The latest book he read 00:26:37 - Advice for new people in the industry
Guest Information:
Meet Our Team:
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| 22 Apr 2020 | 21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak | 00:27:35 | |
In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following resources:
Connect with: | |||
| 17 Jul 2019 | 4. Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Privette | 00:43:28 | |
This week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial “Make It Hot”. Make room for LinkedIn’s new and refreshing look! and lastly, is California considering amending the CPPA? Later on, Ashley Stephenson joins us in the Sensei’s Corner to discuss a couple of MediaPost articles on Facebook’s most recent lawsuit and its newest transparency tool, and some Holiday Shopping trends to watch for. Ashley Stephenson soon to be Privette is a paid social advertising expert originally from Raleigh, NC with a focus in serving e-commerce clients. Ashley has helped start-ups to household names in a variety of industries, including numerous fashion brands. She has worked at digital marketing agencies and with publicly-traded brands in fine jewelry and exterior building products. Personally, Ashley is still an avid Facebook user and loves Instagram as well! She will become Mrs. Privette sometimes in December 2019. Connect with:
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| 25 Jan 2022 | 70. How To Grow A Global Team Successfully | 00:30:35 | |
This podcast was made in partnership with WorkReduce
Shownotes:
This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. We start off the conversation by talking about how MonetizeMore was able to keep up with its company culture throughout the pandemic. Julio gives us his Strategy on Diversity & Inclusion when recruiting for his company and how it has changed as the company has grown. He also goes in-depth on how the company has put fun things in place to encourage and promote employee engagement. Julio gives us the inside scoop on what specific interview question answers he and his team look for when hiring new employees. We wrap up this week’s conversation by talking about some goals and exciting things MonetizeMore is for in the coming year.
Guest Information:
Julio Monzon - LinkedIn
MonetizeMore - LinkedIn | Website
Meet Our Team: Chief Programmatic Coach
Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram
Video Editor
Cint Davis - LinkedIn
Social Media Manager
Latasha Niang - Website | LinkedIn
Want to Sponsor the Podcast:
Email us at Info@heleneparker.com
Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.
Timestamp:
00:00 - Podcast Intro 01:30 - Guest Introduction 03:49 - Company Culture 05:05 - WorkReduce Advert 10:15 - Employee Engagement 13:10 - Explosive Growth 16:20 - Interview Questions 18:01 - DiSC Assessment 25:00 - Closing Remarks 29:10 - Podcast Outro
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| 12 Apr 2022 | 81. Looking To Adopt Programmatic Ad-Tech? | 00:46:10 | |
This podcast was made in partnership with WorkReduce
Guest Information:
Jennifer Schaen - LinkedIn Basis Technologies - LinkedIn | Website
Meet Our Team: Chief Programmatic Coach
Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram
Video Editor
Cint Davis - LinkedIn
Social Media Manager
Latasha Niang - Website | LinkedIn
Want to Sponsor the Podcast:
Email us at Info@heleneparker.com
Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.
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| 19 Oct 2022 | 103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome | 00:42:28 | |
Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast.
00:00:54 - Getting to know Michelle Ngome and her business 00:05:24 - Pivoting in the business despite having a plan 00:06:58 - Diversity-inclusive marketing service 00:07:54 - When do businesses call Michelle 00:10:58 - Diversity in companies and how they define it 00:11:16 - Signs to know when it’s time to call Michelle 00:14:59 - Michelle’s 5-point framework for inclusive marketing 00:19:31 - Investing in your peace of mind 00:22:31 - Fun things happening in Michelle’s community 00:24:20 - How to be a part of their community 00:25:06 - The perfect sponsor 00:28:28 - The importance of having a great network 00:33:07 - Words of wisdom from Michelle 00:37:30 - Michelle’s first encounter with programmatic advertising
Meet Our Team:
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| 22 Sep 2021 | 52. Can CTV and OTT Be Considered As A Performance Channel | 00:33:17 | |
This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms such as Facebook and Instagram. With the restriction of the iOS 14.5 update, we now have to use another way to target those users that were lost, one way is through CTV which gives us the ability to reach those users through their other devices by using different targeted messaging. We wrapped up the segment by discussing the constant challenges between the marketing and creative team when it comes to messaging and connecting with the end-users.
Connect with:
Dan Larkman: LinkedIn
Keynes Digital: Website | LinkedIn
Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup | |||
| 02 Nov 2021 | 58. Takeaways From The AdExchanger's Programmatic IO | 01:01:30 | |
In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup
Timestamp: 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 - The Importance Of Attending Industry’s Conferences/Networking Group 05:10 - What To Expect In Today’s Conversation 05:40 - AdTech isn’t dead by Ari Paparo 07:10 - Marketing is the Skyscraper by Rachel Mervis 07:45 - 3 Top Keypoints About #Progio 10:15 - Meme by IG account 300by250 10:40 - Taxonomy With Jonathan Havorson from Mondelez 14:00 - Investment in Taxonomy and Measurement 16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost 17:01 - Contextual As Part Of The Strategy 18:08 - Amanda Martin’s Tweet on Identity Solution Challenges 19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution 20:10 - Lauren Fisher from Advertiser Perception Presentation 23:41 - Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration 24:50 - Million Dollar Question Awards 25:15 - Angelina Eng Session 26:00 - Cuteness Interruption From Home - Ya Welcome 26:20 - Test, Test, Test 27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation 28:40 - Traditionally Sold, CTV? Ari Paparo 30:22 - Throwback To Third-Party Data 32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting 34:09 - Gavin Dunaway’s Tweet On CTV Panel Measurements 37:56 - Shannon Harris From Jellyfish on Diversity & Inclusion 42:00 - The Great Resignation Explained 45:01 - Programmatic Media Training 47:10 - Brian Chap From The Tech Recipes 49:45 - Six Pillars On In-Housing 55:05 - Thank You’s 58: 17 - The Programmatically Correct Show Details 59:10 - November is Live Podcast Panels 01:00:01 - Programmatic Meetup Details —> Sign Up Today! | |||
| 25 Mar 2020 | 17. ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone | 00:36:27 | |
In the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety. This week, we discuss the following articles:
Connect with: | |||
| 09 Jun 2021 | 37. Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More | 00:34:13 | |
In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal. In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation.
This week, we are referencing: How to Increase Margin on Analytics Services - Agency Case Study — Clickvoyant
Connect with: Mia Umanos: LinkedIn | Instagram | Email Clickvoyant: Website | LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website | |||
| 06 Dec 2022 | 109. Exploring Complexity of the Financing Services Landscape In Media with Hunter Young | 00:35:14 | |
In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team’s workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape. Timestamp: 00:01:10 - Who is Hunter Young 00:03:11 - How long has HIFI been around, and where did that name come from? 00:06:30 - Hunter Young’s definition of his work for a 5-year old 00:08:01 - The founding principle of HIFI 00:08:42 - What the media landscape looks like for financial services today 00:14:17 - 3 things you see with clients before they work with you and what they look like after working with you 00:18:22 - Hunter’s measurement of success 00:21:07 - Expanding programmatic efforts for Hunter’s clients with the help of Helene’s workshop 00:22:59 - Live testimonial to Helene’s workshop 00:30:44 - One fun fact about Hunter Young Meet Our Team:
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| 26 Oct 2021 | 57. Tips On Talent Retention With Matt Barash | 00:43:43 | |
In the Sensei’s corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap. Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week’s conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push towards automation. We highlight ways on how to make managers and employees feel encouraged to participate in the growth of company culture. We talk DISC Assessment and how it can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is one a kind, giving us an unique perspective on how to scale and grow teams
Connect with: Matt Barash: LinkedIn
Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup
00:00 - Podcast Introduction 01:58 - Guest Introduction 04:43 - Programmatic Meetup 06:49 - What is Zeotap? 10:16 - Building your Team 12:10 - Great Managers = Great Teams 15:05 - Company Culture 16:52 - Aligning with Employee Milestones 20:40 - DiSC Assessment 22:53 - Lack of Employee Talent 30:47 - Multi-generational Team Members 35:11 - Last Remarks 43:16 - Podcast Outro | |||
| 03 May 2024 | S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital | 00:41:04 | |
La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/ Conoce más sobre Helene Parker: https://www.heleneparker.com/ Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/
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| 21 Apr 2021 | 30. Erik Requidan & Justin from Media Tradecraft Part I | 00:23:47 | |
In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the team internally, making them stand out in their industry. The conversation was so lit we had to break it out into 2 episodes so stay tuned for part II next week. | |||
| 21 Mar 2023 | 123. A Publisher's Point Of View with Tomer Treves at Adnimation | 00:30:02 | |
For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:35 - What this episode is about 00:01:02 - Introducing Tomer Treves 00:03:59 - Defining Tomer Treves’ job to a 5 year-old 00:04:41 - The publisher’s point of view 00:08:33 - Time is a commodity 00:10:17 - Publisher’s view about open exchange to private deals 00:14:36 - Customize and Specialize 00:17:50 - 3 Things you need to know about the publisher side of programmatic 00:24:08 - Fun fact about Tomer Treves 00:26:20 - What would Tomer say to his younger self given the chance Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Meet Our Team:
Let’s keep in touch: www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 04 Aug 2021 | 45. Importance of Continuous Agency Education | 00:18:51 | |
We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.
In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So we took the time to give different options of how agencies can combat this lack of education. We dive deep into programs we offer here at Helene Parker Consulting LLC, such as our Agency VIP days. Agency VIP days are where we will spend the entire day covering Fundamentals to Best Practices that align with agency business goals.
Feel free to check the visual on YouTube as it is available now!
Connect with: Shoshana Wodinsky: LinkedIn Sanarr McLaughlin: LinkedIn | Website
OUR VIP DAY TEAM: Javonne Steward: LinkedIn | Website Ebony Smith: LinkedIn Mike Hauptman: LinkedIn | Website Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn | |||
| 15 Feb 2022 | 73. Permission.IO - The First Crypto Reward DSP | 00:32:40 | |
This podcast was made in partnership with WorkReduce
Guest Information:
Charlie Silver- LinkedIn Permission.IO - LinkedIn | Website
Meet Our Team: Chief Programmatic Coach
Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram
Video Editor
Cint Davis - LinkedIn
Social Media Manager
Latasha Niang - Website | LinkedIn
Want to Sponsor the Podcast:
Email us at Info@heleneparker.com
Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.
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| 07 Feb 2023 | 118. Tips On Talent Retention With Matt Barash | 00:42:53 | |
Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:01:58 - Getting to know Matt Barash 00:04:43 - Programmatic Meetup 00:10:16 - Building your Team 00:12:10 - Great Managers = Great Teams 00:15:05 - Company Culture 00:16:52 - Aligning with Employee Milestones 00:20:40 - DiSC Assessment 00:22:53 - Lack of Employee Talent 00:30:47 - Multi-generational Team Members 00:35:11 - Last Remarks
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Meet Our Team:
Let’s keep in touch: www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 07 Dec 2023 | S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM | 00:39:10 | |
Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo. | |||
| 23 Sep 2019 | 14. DMEXCO Highlights With Matt Prohaska | 00:33:25 | |
In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles:
Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400 senior executives in 45 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech.
Connect with:
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| 03 Mar 2021 | 23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen | 00:31:24 | |
In the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them.
Connect with:
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| 25 Nov 2022 | S6. Digital Out of Home con Julio Chamizo de Taggify | 00:35:52 | |
En este episodio hablamos con Julio Chamizo de la empresa especializada en Digital Out of Home para aprender todas las novedades que existen de este formato que está en constante crecimiento. Julio no solo nos enseña sobre estrategias y soluciones tecnológicas que tiene Taggify sino que nos da un overview bastante amplio del estadío del formato en la región | |||
| 14 Oct 2022 | S4. El Estadío de la Data con Santi Darmandrail | 00:34:10 | |
| 14 Aug 2019 | 8. Ana Milicevic Tells Us About AdWeek's Nextech Conference | 00:46:17 | |
In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency challenges we face and How Advertisers Are Untangling the Programmatic Supply Chain. We reviewed How Google Is Thinking About Its Upcoming Changes for User Privacy and Milicevic really helped us decrypt where we stand as an industry. Finally, what does the Beyhive and Marshmallows have in common? Why a Surprise Drop Can Be a Great Marketing Ploy for Brands? Ana is an accomplished entrepreneur, versatile executive, and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into the Adobe Digital Marketing suite, She’s a pioneer of digital data management, the Mother and ultimate OG of DMP’s Connect with:
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| 31 Mar 2021 | 27. Historical Background on Cookie Targeting with Nish Desai | 00:28:52 | |
In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021) Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021. Connect with: Nish Desai: LinkedIn | |||
| 13 Oct 2023 | S15 - Quiero Ser Product Manager con Claudio Marrero | 00:36:06 | |
En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers. El link de su libro: https://quieroserproductmanager.com/ | |||
| 21 Dec 2021 | 65.Psychological Safety In The Programmatic Industry | 00:50:26 | |
We are super excited to welcome Ali Manning to the Sensei’s Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article,” realizing the true potential of machine learning” and Ali gave us her viewpoint on how brands and agencies that are operating in-house can utilize machine learning. Ali wraps up this week's conversation by weighting in on how the great resignation has affected our industry. Ali is remarkable and her energy is 🌟🌟🌟🌟🌟✅ . She is truly and authentically living and if you are not already, Follow her on LinkedIN - You will not regret it!
Connect with:
Ali Manning: LinkedIn Chalice Custom Algorithms: Website | LinkedIn
Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter Timestamp:
00:00 - Podcast Intro 01:35 - Guest Introduction 11:28 - The Programmatic Meetup 13:34 - Tools to avoid burnout 18:49 - Realizing the Potential of Machine Learning 19:31 - How to utilize machine learning 34:07 - Last Remarks 45:15- Podcast Outro | |||
| 15 Oct 2024 | 158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz | 00:33:30 | |
Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways:
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: (00:02) Traditional vs. Programmatic TV Strategy (11:06) Defining Premium Content and Direct Partnerships (19:16) CTV OTT Best Practices (26:16) Staying Curious in Programmatic Advertising
New Reach and Frequency® program starting Soon! The 7 Weeks Live Program
Meet The Team:
Training Roadmap Sample Request:
Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 10 Jul 2019 | 3. Navigating Through Google's and Waze's partnership with Alexis Day | 00:41:58 | |
This week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is it? ConnectedTV continues to grow at 13% YOY and Roku is still going strong with 30% of those sales. 40% of consumers say Remarketing annoys and 46% said it prompts concerns about privacy. Do targeted ads have the same impact on the sell-side as on the buy-side? Later on, Alexis Day joins us in the Sensei’s Corner to help navigate through couple MarketingLand articles on Google's and Waze's partnership. Alexis Day is an experienced marketing professional with a focus in creative development, digital marketing, media planning/buying, project/campaign management, strategy, brand integration, and sponsorship/promotions. Overall, She has a knack for not only creating and leading conversations but influencing and helping people get their message out. You will certainly feel her charismatic energy in this episode and on her very own podcast The Brand Equation where she is the co-host of the show. Connect with:
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| 16 Jun 2021 | 38. SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More | 00:33:21 | |
In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming.
Connect with: Stefanie Beach: LinkedIn SMB Media Consulting: Website | LinkedIn | Instagram | Twitter | Facebook Programmatic Digest Podcast: Contact | Shownote | Website | |||
| 14 Jul 2021 | 42. Identity Link Solution Case Study With Reny Morel from Digitas North America | 00:32:19 | |
We are republishing this episode because it was just so good! Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. This week, we are highlighting:
Connect with: | |||
| 29 Sep 2021 | 53. Tips On Keeping Teams Engaged While Remote | 00:30:56 | |
In the Sensei’s corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on how to reduce work consumption while maintaining a work style culture. Some examples we touched on were work-life balance, flexibility & time, and how the current 40+ hour work week Brian also shared some interesting stats which includes touching on enterprises and brands’ use of third-party employees to improve time efficiency and automation tasks.
Connect with:
Brian Dolan: LinkedIn WorkReduce: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup | |||
| 19 Feb 2024 | 143. Navigating the Shift to Audio-First Advertising Strategies | 00:35:06 | |
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm. Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbie as we navigate the evolving world of audio advertising together.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways:
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:10 - Jobs in Adtech 00:00:37 - Exploring Audio Streaming and Programmatic Advertising 00:06:14 - Explaining Job to a Five-Year-Old 00:10:08 - Opportunities in the Audio Space 00:17:31 - Key Takeaways 00:23:13 - Predictions for Post-2024 Audience Targeting 00:27:04 - Predictive Audiences and Contextual Targeting 00:32:34 - Work-Life Balance and Family Planning Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Get this directly in your inbox weekly including more gems! Let’s keep in touch: www.heleneparker.com/newsletter
Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Also take a moment to check out:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 26 Jul 2022 | 93. What Do S.P.O and D.E.I have in common? | 00:30:37 | |
We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side’s perspective. She also broke down some best practices for using S.P.O in your day-to-day, by sharing TripleLift’s expertise on both the publisher’s and buyer’s views. Sonja discussed her take on Google's 3rd Party Deprecation announcement and how her team planned to work around it.
We ended the conversation by discussing diversity, equity, and inclusion. Sonja specifically shared how she went about diversifying her team and how much of a positive impact it has had on TripleLift.
Sonja is truly the epitome of living authentically, both professionally and personally.
Timestamp: 1:10 - Sonja’s Introduction 4:14 - What is TripleLift and What is Sonja’s Role 7:07 - How TripleLift is a Partner in Advertising 9:00 - Sonja’s Thoughts on Third Party Deprecation 12:07 - Sonja’s Tips for Working with Companies that Provide Supply Path Optimization (S.P.O) 17:00 - Direct Seller VS. Reseller 19:09 - How Sonja Diversified Her Team and Created an Inclusive Environment 26:15 - Sonja’s Three What If Statements Guest Information: Meet Our Team:
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| 10 Feb 2023 | S9 - Dinámicas de Trabajo entre Equipos con Ezequiel Rojas | 00:38:54 | |
En este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps. | |||
| 12 Oct 2021 | 55. Adam Heimlich Explains Custom Bidding | 00:44:32 | |
In the Sensei’s corner, we welcome Adam Heimlich who is the CEO and Co-Founder of Chalice Custom Algorithms. Adam has been in the Marketing and Ad tech industry for 10 years and has worked with many companies such as Horizon and The Trade Desk. Adam begins this week's conversation by talking about what we should know about custom bidding and why it’s so important for agencies to consider. We talk about determining target levers for ad auctions which help in tracking and measuring data results that can be used to optimize the bid model. We move into talks of the impeding cookie deprecation and if it will have any effect on the custom-bidding and first party data that Chalice uses.We wrapped this week’s conversation with the agency trading desk and discuss with the movement towards programmatic in-house, are agency trading desks becoming more or less popular?
Connect with: Adam Heimlich : LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup
00:00 - Podcast Introduction 00:48 - Guest Introduction 08:32 - The Programmatic Meetup 10:40 - Why Custom Bidding Is So Important? 16:09 - What's Included in the Algorithm 22:26 - Algorithm Execution 24:26 - Cookie Deprecation 28:58 - Agency Trading Desk 37:38 - Last Remarks 44:06 - Podcast Outro | |||
| 08 Apr 2020 | 19. Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen | 00:25:14 | |
In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend, and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak. This week, we refer to the following articles/resources:
Connect with: | |||
| 20 Dec 2022 | 111. How to Get Started as a Programmatic Media Trader | 00:40:44 | |
We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey. Timestamp: 00:01:33 - Nima’s Introduction 00:02:44 - What is programmatic media? A simplified definition. 00:08:08 - Nima’s programmatic media journey 00:15:47 - Challenges you may face in programmatic media 00:29:17- 3 Takeaways from Today’s Episode 00:33:50 - Nima’s 2 Wins and A Challenge 00:36:12 - Nima’s Fun Fact 00:38:31 - One Thing Nima Wish He Knew Before Guest Information:
Meet Our Team:
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| 15 Nov 2022 | 107. How MediaSpace.Global Can Increase Your Professional Reach with Kinga Incze | 00:27:10 | |
Kinga Incze joins us today to discuss her community and discuss the importance of education and investing in yourself. She also shares about her ongoing course that’s perfect for people from different levels, may you be a beginner or in the leadership team.
Timestamp: 00:00:54 - Who is Kinga Incze 00:04:32 -Biggest thing about the Mediaspace Global Community 00:06:35 - Top 3 takeaways from the most recent networking event in Kinga’s community 00:09:11 - “You should be in a room where you can absorb and impart knowledge” 00:11:52 - Importance of networking and reaching out 00:13:48 - The role of community and community builders 00:19:02 - Special Announcement 00:20:18 - The Well-Connected Leader Course 00:21:03 - If you’re a leader, you need to hear this 00:23:40 - One fun fact about Kinga 00:24:16 - Words of wisdom from Kinga 00:26:20 - Connect with Kinga
Meet Our Team:
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| 31 Jan 2024 | 141. Beeler.Tech’s Navigator NYC: My Takeaways | 00:47:51 | |
At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Resource:
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic ninjas? Book a Free Call
Timestamp:
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guests Information:
Get this directly in your inbox weekly including more gems! Let’s keep in touch: www.heleneparker.com/newsletter
Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Also take a moment to check out:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q | |||
| 22 Nov 2022 | 108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva | 00:45:48 | |
Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.
Timestamp: 00:01:55 - Who is Carlos 00:03:59 - Carlos’ first role in the programmatic space 00:06:09 - Carlos’ day-to-day life 00:08:21 - The importance of experimenting when it comes to programmatic activation 00:13:18 - How results are being measured 00:16:07 - An experiment with a completely different result than what Carlos was expecting 00:19:52 - How Carlos continue educating himself and pass it on to junior-level teams 00:26:43 - The programmatic community and mentorship 00:32:30 - The importance of understanding other channels 00:41:15 - One fun fact about Carlos 00:44:00 - Carlos’ advice to his younger self
Meet Our Team:
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| 21 Aug 2019 | 10. Solo Episode Highlighting Performance Metrics And More! | 00:14:42 | |
This week, we are looking back on how we've been performing since the show officially launched on July 10th. Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort. Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode. Connect with:
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| 09 Jul 2024 | 151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 | 00:40:49 | |
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all.
This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. Part II will do the same but focusing on ID Bridging.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways:
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: (02:04 - 03:32) Understanding the DSP and SSP (05:08 - 07:05) Understanding Ad Servers in Digital Advertising (08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge (17:43 - 18:54) Understanding the Lifecycle of Ad Impressions (26:08 - 27:22) Digital Ad Exchange Process Overview (34:26 - 35:45) Media Buying Strategy Overview
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Training Roadmap Sample Request:
Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 16 Apr 2020 | 20. First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains | 00:28:58 | |
In the Sensei’s Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies. This week, we discuss the following article: Connect with: | |||
| 12 May 2022 | 84. The Importance of DEI and Networking In Programmatic Media With TWIPN | 00:56:52 | |
| 12 Aug 2022 | S2. Novedades de Connected TV con Angel Pascual | 00:33:23 | |
| 04 Mar 2024 | 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso | 00:25:37 | |
Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success. Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways:
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:10 - Jobs in Adtech 00:00:24 - International Collaboration in Programmatic Advertising 00:07:41 - Discussion on Cookie Deprecation 00:10:33 - First-Party Cookies and Advertising Strategy Importance 00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels) 00:16:46 - Importance of Transparency in Marketing 00:25:11 - Expressing Gratitude and Farewell Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Get this directly in your inbox weekly including more gems! Let’s keep in touch: www.heleneparker.com/newsletter
Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Also take a moment to check out:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 31 Jan 2023 | 117. How This Yoga Therapist Got Started In Programmatic | 00:28:30 | |
Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program.
Timestamp: 00:01:11 - Who is Lynzee Horton 00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio 00:02:52 - Reason why Lynzee Horton joined the Reach and Frequency Program 00:03:46 - What you need to know about the Reach and Frequency Program 00:05:36 - Lynzee’s experience with the Reach and Frequency Program 00:09:25 - Helene’s tip that impacted Lynzee the most 00:12:33 - Leveraging the free tools you have 00:16:40 - Growing your network 00:17:35 - Lynzee defines Programmatic Media to a 5 year-old 00:18:54 - What can improve in the program 00:20:44 - Why should anybody join the program 00:22:20 - Fun Fact about Lynzee Horton 00:23:40 - Words of Wisdom from Lynzee Horton
Guest Information: Meet Our Team:
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| 04 Oct 2022 | 101. Two Tips To Get a Career In Programmatic Advertising with Gen Braine | 00:25:56 | |
Genevieve Braine shares her expertise in programmatic advertising to help people who want to explore the same field. She also emphasizes the importance of having a mentor in learning the programmatic way.
00:01:02 - Who is Gen Braine 00:01:58 - Gen Braine’s journey 00:03:04 - Gen Braine’s day-to-day in TPA 00:06:12 - Training for the programmatic field 00:11:08 - Learning the industry from the inside 00:14:55 - Things to consider in subscribing to a mentorship program and its importance 00:19:53 - A fun fact about Gen Braine 00:20:18 - Mentors Gen looks up to
Meet Our Team:
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| 13 Jun 2023 | 126. How A Nurse Started in Programmatic Media | 00:31:10 | |
| 17 Mar 2021 | 25. Re-Architecting and Unifying: Shiv from Uof.Digital defines it all | 00:32:47 | |
In the Sensei's Corner this week, we welcome back Shiv Gupta, a former executive who has worked in the ad tech space for over ten years. Soon after graduating college, he worked for Ad.com, also known as AOL, as part of the operations team. He moved on to Criteo, where he worked as the VP for sales in the eastern region of the United States. Soon after, he started his own company called; UofDigital, where they focus on bringing structured education to the industry and empowering individuals and teams to drive better outcomes. Connect with: | |||
| 04 Apr 2023 | 125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors | 00:57:01 | |
It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:24 - In the first years of your programmatic career 00:02:17 - 2 Wins and A Challenge 00:11:41 - How to distinguish between Junior and Senior level 00:14:38 - The upgrades list you need to know as you climb up the corporate ladder 00:22:10 - Helene’s thoughts about Brett’s list 00:27:04 - The communication piece 00:28:45 - Master Troubleshooting 00:29:53 - The biggest difference between a Senior and Director level 00:34:21 - Most people leave due to poor leadership 00:38:50 - The moment experience matters 00:41:49 - Something Directors are lacking and how to fix it 00:47:55 -Directors need to have a learning mindset 00:51:36 - Limitation between urgency and productivity 00:55:07 - How to connect with Brett Middleton 🌟 New Reach and Frequency™️ program starting April 15th and we have space for 9 more people🌟 Register at https://www.reachandfrequency.online/Joinnow and enjoy a special early bird pricing (hint: You will save close to 40% OFF)
Guest Information:
Meet Our Team:
Let’s keep in touch: www.heleneparker.com/newsletter
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q | |||
| 08 Feb 2022 | 72. The Open Internet Will Never Be The Same | 00:32:15 | |
This podcast was made in partnership with WorkReduce
Guest Information:
Mattia Fosci - LinkedIn
Meet Our Team: Chief Programmatic Coach
Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram
Video Editor
Cint Davis - LinkedIn
Social Media Manager
Latasha Niang - Website | LinkedIn
Want to Sponsor the Podcast:
Email us at Info@heleneparker.com
Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.
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| 14 Apr 2023 | S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics | 00:32:10 | |
En este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar este aspecto con clientes de marketing/ e-commerce. Además tuvimos una charla sobre tendencias para 2023.
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| 28 Jun 2022 | 88. How to Get Started as a Programmatic Media Trader | 00:40:04 | |
We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey. Timestamp: 01:33 - Nima’s Introduction 02:44 - What is programmatic media? A simplified definition. 08:08 - Nima’s programmatic media journey 15:15 - Challenges you may face in programmatic media 28:46 - 3 Takeaways from Today’s Episode 32:51 - Nima’s 2 Wins and A Challenge 36:19 - Nima’s Fun Fact 38:04 - One Thing Nima Wish He Knew Before Guest Information:
Meet Our Team:
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| 21 Oct 2022 | S5. El Poder está en el Conocimiento con MonetizeMore | 00:26:50 | |
S5. El Poder Está en el Conocimiento con Julio Monzón de MonetizeMore En este episodio veremos las distintas estrategias que proponen MonetizeMore para expandir el conocimiento en el ámbito de los publishers en LATAM. Además nos comparten algunos retos que han tenido para ingresar y las oportunidades de extensión. Por último nos comparten una oferta especial para acceder al waitlist de su curso de PUBGURU Connect with: Julio Monzon|Linkedin MonetizeMore | Website Manuela Cortes: LinkedIn | Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram Want to Sponsor the Podcast: Email us at Info@heleneparker.com | |||
| 02 Aug 2022 | 94. The Cookieless Future | 00:35:59 | |
Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline.
In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source.
It is a lesson pulled from the Reach and Frequency™ course from module 5, where we cover targeting mix. Make sure to catch the visual of this on YouTube. For more information:
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| 12 Jul 2022 | 90. Being A Project Manager in the Programmatic Industry | 00:45:06 | |
We welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry. Timestamp: 01:26 - Alexus’ Introduction 03:38 - What is Project Management? A Simplified Definition. 09:33 - Alexus’ Favorite Part of Program Planning 11:27 - What is a Communication Plan? 15:06 - Alexus’ Superwoman Moment 21:00 - Three Things to Consider When Planning & Managing an Event 25:55 - Networking Tips for Introverts 31:29 - Alexus’ Journey 34:49 - Skills Needed to Be a Project Manager 38:44 - Alexus’ Weekly Self-Care
Resources Mentioned in the Episode Alanna Foxx Affirmation Videos: Youtube Fabiana Ferrarini Queen Warriors Workout Program: Website | Instagram
Guest Information:
Meet Our Team:
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| 23 Nov 2024 | 159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1 | 00:27:21 | |
Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid verification, using simple, relatable examples to demystify these often-complex topics. Along the way, we discuss ad verification, the potential risks of overly restrictive filter settings, and common challenges like mismatched content categories and outdated data signals. Plus, we’ll share actionable insights to help you optimize your strategies and avoid common pitfalls. Enjoy the first part of this training, where we focus on pre-bid filters. And if you want to dive deeper into the full session, be sure to check out the complete training here: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency® program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways:
Interested in training? Book a Free Call
Timestamp: (00:09) - Programmatic Training and Troubleshooting Guide (04:28) - Pre-Bid Filters and Post-Verification Strategies (15:14) - Ad Verification and Conflict Resolution (25:06) - Vendor Transparency and Communication Impact
Be sure to check out the complete training here:
Join our next training program by signing up to our waitlist below: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true
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| 16 Jun 2019 | Quick Intro to the Programmatic Digest Podcast | 00:07:47 | |
Welcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019 Connect with: | |||
| 14 Mar 2023 | 122. Sharpen Your Programmatic Skill with This Optimization Bootcamp | 00:23:54 | |
Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:06 - Recap of the Programmatic Well-Being Series 00:02:05 - Optimization Bootcamp 00:04:06 - Topics for the masterclass 00:05:12 - Building your own pipeline 00:06:07 - Frequency and Recency 00:09:12 - Reasons to join the masterclass 00:15:28 - Technical and Soft skills you need in programmatic advertising 00:16:56 - The fundamental job of a programmatic trader 00:18:36 - Optimization 00:20:34 - Tracking and Strategizing 00:21:41 - Soft Skills you need in programmatic Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Meet Our Team:
Let’s keep in touch: www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q | |||
| 13 Dec 2022 | 110. 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday | 00:33:16 | |
Who wouldn’t want their work to be the best quality, right? So in this episode, I’ll talk about the importance of QA and what to do during the holidays.
Timestamp: 00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being on the same page when it comes to deliverables 00:09:23 - How to setup QA 00:14:21 - The best thing to do after the campaign is launched 00:17:02 - Why you need a pre-holiday checklist for your programmatic campaign 00:20:32 - Helene’s 7 things to ensure your campaign is set before the holidays 00:29:16 - “Do that extra step.”
Meet Our Team:
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| 04 Apr 2024 | 146. A Buyer's Introduction to Supply Path Optimization | 01:07:41 | |
Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. To get the training roadmap mentioned and the deck, request it here: Access the YouTube here: https://youtube.com/live/-agrIW_J5zE
This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives.
What To Expect: - Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own) - How to continue learning from me (free and paid training opportunities)
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways:
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 06:44 - 07:56 Programmatic Trading Presentation 11:30 - 12:32 Defining Terms for Industry Confusion 27:11 - 29:57 Transparency in Audience Network and Programmatic 39:53 - 40:30 Understanding Supply Path Optimization 50:09 - 51:55 Digital Marketing Analysis and Decision-Making 56:55 - 58:48 Email Newsletter Audience Engagement Optimization 01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics 01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Honourable mentions:
https://www.linkedin.com/in/alimanning/ https://www.chalice.ai/
https://www.linkedin.com/in/krzysztof-f-02987891/ https://adalytics.io/research
https://www.linkedin.com/in/christopherfkane/ https://jouncemedia.com/
https://www.linkedin.com/in/kerelcooper/ https://www.groupblack.co/
https://www.linkedin.com/in/devon-christopher-johnson-73730447/ https://www.linkedin.com/company/bomesi/
https://www.linkedin.com/in/lashawndagoffin/ https://colossusmediassp.com/
https://www.linkedin.com/in/justinvbarton/ https://www.blackenterprise.com/
https://blavitymedia.com/
https://www.shemedia.com/partner-network
https://www.linkedin.com/in/robertabeeler/ https://beeler.tech/
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| 26 May 2023 | S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar | 00:41:01 | |
En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un desglose impecable de esta plataforma que apunta a que todos los publishers y media buyers de nuestra región puedan innovar en la propuesta. Nos da muchísimos tips de estrategias y usos practicos. | |||
| 02 Oct 2023 | 137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising | 00:52:19 | |
Client Spotlight 🌟 Above The Fold 🦄 Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients. Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview. If you are interested in working with the Above The Fold team, feel free to reach out to Julianne Martin, and receive a free media plan to see how programmatic can fit in your marketing/advertising.
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:03:23 - Who is Julianne Martin? 00:08:32 - Who is Jessica Chase? 00:15:54 - The importance of 3rd party education training like the Reach and Frequency™️ 00:18:02 - Importance of working with a Boutique Style Programmatic Agency 00:22:32 - Specialise teams vs. Account based 00:27:11 - Piecing the digital advertising puzzle together from top to low funnel 00:31:02 - The Google Analytics Dance 00:34:22 - The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold 00:36:45 - Julianne’s Successful Case Study of Supplement eCommerce Brands
00:40:41 - Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok) 00:43:21 - Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness 00:45:51 - Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork 00:48:10 - Giving 3 F*cks A Day To Help Keep Your Sanity
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
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| 25 Aug 2021 | 48. Continuous Training In The AdTech Industry With Shiv Gupta | 00:23:45 | |
We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.
Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches on some ways U of Digital pushes through training decline and gives ways on how they move forward past those setbacks.
Feel free to check the visual on YouTube as it is available now!
Connect with:
Shiv Gupta: LinkedIn | Website | Company LinkedIn
Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram | |||
| 13 Feb 2024 | 142. Breaking Down the Advertising Supply Chain with Industry Insights | 00:31:09 | |
Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry. Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways:
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:10 - Jobs in Adtech 00:00:11 - Emerging Tech and Internal Growth Programs 00:02:45 - Journey Into and Through Ad Tech 00:12:35 - Automated Optimization and Machine Decision-Making 00:19:21 - Training Program Challenges and Group Placement 00:23:49 - Reasons for Leaving and Career Growth 00:25:47 - Communication and Curiosity in Career Development
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
Get this directly in your inbox weekly including more gems! Let’s keep in touch: www.heleneparker.com/newsletter
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Also take a moment to check out:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 27 Jun 2023 | 128. Latest CTV/OTT Update with Shiv Gupta | 00:44:06 | |
In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom. “We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.” About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:34 - 2 Wins and a Challenge 00:06:21 - Get to Know Shiv Gupta and His Goal for the Year 00:10:54 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1) 00:17:21 - ACR Being the Next Privacy Concern 00:22:19 - Would OEMs use the ACR data to customise what we see on TV? 00:23:34 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2) 00:26:43 - Defining Acronyms 00:28:42 - Fragmentation Problems 00:36:48 - Where does the Inventory for CTV come from? 00:41:55 - Words of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Guest Information:
Meet Our Team:
Get this directly in your inbox weekly including more gems! Let’s keep in touch: www.heleneparker.com/newsletter Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q | |||
| 22 Sep 2023 | S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio | 00:44:58 | |
En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda laboral en el mundo de agencias.
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| 14 Feb 2023 | 119. Programmatic Ninja Well-being Series: Airing of the Grievance | 00:44:17 | |
On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it feels like a lone island sometimes, the importance of community, etc. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp: 00:00:34 - What’s this series about? 00:01:20 - Who is Brett Middleton 00:03:01 - How Brett got to programmatic 00:05:55 - Defining Brett’s work to a 6-year-old 00:09:51 - Top challenges we go through in programmatic 00:16:12 - Why is it hard to access education? 00:24:22 - What makes it feel like a lone island to be in programmatic 00:29:01 - Number 1 reason why Programmatic Ninjas don’t stay in one company 00:31:34- Reasons Brett loves his current job 00:35:35 - The importance of community in programmatic 00:39:06 - Programmatic is hard
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Guest Information:
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Let’s keep in touch: www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
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| 10 Jul 2019 | 1. Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part I | 00:20:57 | |
This week, we discussed the new integration with Scarborough and Nielsen’s cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to spend more and more time on our mobile devices, 7.93 hours projected to increase to 8.25 hours a day by 2021. Burger King is offering an "Upside Down Whopper". Google's quest continues as it acquires Looker. And Finally, does AI have racial biases? Later on, Sanarr McLaughlin joins us in the Sensei’s Corner to discuss couple articles on Diversity and Inclusion in a two-part episode. Sanarr McLaughlin is an aspiring entrepreneur and expert digital marketer with over 15 years of experience across many channels (display, social, affiliate, search, email) and verticals (retail, education, entertainment, hospitality, finance, personal services). She is the Co-host of The Brand Equation Podcast and co-owner of digitalXmedia, which provides access to media experts on a subscription model. Connect with: | |||
| 27 Aug 2019 | 11. Google Calling On Your Clients? Amy Hebdon Tells Us More | 00:36:26 | |
In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles:
Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who’s interested in behavioral economics and is drawn to statistics and puzzles of logic. Her PPC Magical Power includes creating paid search account structures that drastically improve results. She is also co-hosting her own podcast with husband James, called Paid Search Magic. Connect with:
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| 09 Sep 2022 | S3. La Formación de Líderes y Equipos en Programmatic con Daniela Cubisino | 00:45:53 | |
| 26 Jul 2023 | 132. Laura Gaffney - Live in Cannes Lions Festival 2023 | 00:22:04 | |
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle this event like a pro. | |||
| 14 Apr 2021 | 29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant | 00:45:06 | |
In the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. | |||