The Proffitt Podcast (Krystal Proffitt)

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"I have no idea what that means!" That's what I thought every time someone mentioned a term about creating a podcast episode or publishing a YouTube video in my early days.

I felt dumb not knowing what these things were even though I had zero prior background knowledge that would've enlightened me on this new creator vocabulary. That's when I realized I needed to create today's episode. 

In this episode, I'm sharing with you the first part of a two-part series on the basic definitions every content creator needs to know. 

"Nothing is too simple or too dumb to raise your hand when it comes to understanding these concepts." (It's what I wish I would've told myself as I spent hours Googling these terms back in 2018.)

I hope you learn a thing or two about being a content creator with these first 4 definitions we're covering today. And stay tuned for part two in the next episode.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

The feedback I've gotten from the first episode in this 2-part series is, "Wow! We needed to go back to the basics!"

You, like me, have probably skimmed over certain words or phrases in the content creation space because you can "assume what they mean". But the truth is, I've been totally wrong about some of the definitions I'm sharing with you today!

If you haven't listened to episode 330 yet, listen to that foundational episode first so you can get caught up to speed. 

Then come back and hear the last six content creation definitions you need to know as you go along this content creation journey.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Have you found your happy?
Like really embraced your ability to smile about all the amazing things in life?

If you aren't 100% there yet, don't worry.
Today's episode will help fill in those gaps.

We're chatting with Denden Girmay, but we like to call her Coach Den. She comes with an amazing background, unlike anyone I've ever met! From her skilled training in improv comedy to being featured on the Dr. Oz show to being the go-to "problem-solver" for her friends and family...Coach Den has a unique perspective.

Tune in to hear all about her wonderful life experiences and how she rolls all of her special traits into an exceptional coaching program.

Links in mentioned in Episode:
TheCoachingDen.com
Dr. Oz Segment 1
Dr. Oz Segment 2

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"I really don't love [INSERT ANY PART OF THE CONTENT CREATION PROCESS YOU DON'T LIKE]! But, I know I've gotta do it, so..." Ummm, who says? 

Today, we're talking about the "boxes" we put our content in and how to stop feeling pressured by the rules of content creation (PS there aren't ANY rules) in order to create content we truly love.

I'm sharing with you parts of my own journey as well as a few resources that helped me lower the bar on my content needing to be "perfect". 

If you've been looking for permission let go of the processes or workflows that you've been doing "just because", you'll find it in today's episode.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

The more I go on this journey of content creation the more it solidifies my decision to switch my major in college from computer information systems to marketing. I never would've made it as a web developer, but I'll geek out all day long with some marketing folks!

Today's guests, Chrisella & Shireen from Humble & Hustle Studios, are bringing so many "tweetable" nuggets of wisdom to the podcast. 

We talked about branding and marketing and how hiding out behind a brand logo may be the solution for introverts out there wanting to create content.

These women have so much to share when it comes to content marketing, showing up as your authentic self, and practical ways to help your brand stand out from the crowd. 

Grab your notebook and be prepared to rewind and repeat this juicy episode! 

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"Yes! I asked them to share it, but their interview aired on the podcast and my guest didn't post it on social, share it with their email list, or even comment on the things I tagged them in!" This ever happened to you?

You record an amazing podcast interview or live stream with a guest that you hope and pray will be just as excited to share it with their audience as you are. 

But then, nothing happens.

No reshares on IG stories. 
No Retweets.
No sending an email to their list that talks about the amazing conversation they had with you.

Now, what if I told you this isn't the guest's fault? This responsibility lies with the host of the show. 

Today's episode is all about how I get my guests to talk about being on my podcast more often than not and my secret for setting them up for success. 

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Being a good interviewer and host takes practice. But what's really shocking is when you see the actual data that backs up the fact that you're speaking way too much!

In today's episode, we're covering why your guests need to be talking more than you during an interview. Whether it's a podcast episode or a live stream, it's important that you know how to balance your speaking and listening during an interview.  (You can apply these tips to everyday conversations too!)

We're also covering helpful tips to cut down on the bad habit of interrupting guests -- they're simple and practical -- and how to ask better questions during an interview.  

If you've been struggling to conduct great interviews for your content, this episode will help you see your interviews from a fresh perspective.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

How have we never talked about this on the podcast before? As much as we've talked about marketing your content, your elevator pitch is something that's super important to understand. 

In today's episode, we're covering what an elevator pitch is, why you need one, and why one may not be having the reaction you'd hoped it would.

I'm also throwing in a lesson from Proffitt Podcasting that helps you create an elevator pitch for your content. Inside the PDF, you'll find templates and scripts to help you develop your own. 

We'll also walk through where you can improve an elevator pitch so that you don’t leave your potential audience confused or wondering what to do next.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Have you ever done a thorough exam of your statistics?
Like, gone really hardcore with the numbers?

I know, it takes a lot of time.
I know, some of it can be confusing.
I know, you may not want to look at some of the numbers because they're not where you want them to be.

But that's exactly why I wanted to create this episode.
Today, we're doing a Quarterly Review of all of the important stats related to your online business.

We're going to see how much your social media following has grown, how many subscribers your email list has increased, and many other important factors.

Don't be nervous!
I know this can sound overwhelming and intimidating, but I'm right here with you.
Let's do this together!

*If you want to grab a copy of the Quarterly Review Spreadsheet mentioned in the episode, grab it here.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"I want to guest on more podcasts in 2022." That's the phrase I wrote out as one of my main goals for this year when I was setting my sights on what I wanted to achieve. 

Today's guest is the perfect person to help us all understand the importance of guesting on more shows.

Angie Trueblood is a returning guest on the show today and she's sharing how guesting on podcasts continues to evolve. We're swapping personal stories about hosting and guesting while Angie talks about her and her team having tremendous success with client wins. 

We're also covering why podcast audits are important (from two different perspectives), updates about the podcast industry as a whole, and where we see opportunities arising for guesting in the future.

It's a conversation you do not want to miss!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"How do you avoid spending hours of your life on Google or thousands of dollars (I don't have!) when you're creating content?" Today's episode addresses both of these major issues.

As someone who's been creating content online since 2016, I've learned a thing or two about what's most important to spend time on and where I can save some serious moolah!

First and foremost, we're talking about ways to simplify your processes so that you're not wasting time or money. Then, we're diving into 2 of my favorite topics in the world: repurposing and batching. 

We'll round out the episode with my money-saving strategies that help me keep my content creation obsession affordable and not drain my bank account. 

This is an episode for newbies, those of you in the middle, and seasoned pros to learn where you can tighten up on the time management and trim down those expenses.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

We're bringing back a popular segment, "Questions from the Community". And today's question comes in the form of an audio clip submitted by Jean in our podcast community.

In today's episode, we're listening to Jean's question about audience engagement and then diving deeper into the solutions I'd offer to anyone wanting to have a more engaged audience.

We're also covering how Jean submitted her "call-in" style question for anyone else that wants to have their question played on The Proffitt Podcast. (I'd love to do more episodes like this, so please submit your questions ASAP!)

One last thought for those of you wanting to get your audience more engaged with your content: don't stop trying. It took a lot of trial and error to figure out how to meet my audience where they were -- and it was worth every ounce of effort.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Whether you're interviewing guests on your podcast or in your live stream shows, being a great interview takes time. And today, I'm excited to share with you 4 tips that can help set you on the right track to becoming a better interviewer.

From how to structure your content questions to ways you engage with your guests, I'm sharing with you what I've learned from hundreds of interviews since I started creating content. 

Today's tips are founded on creating genuine conversations that lead to amazing content for the host and the audience.  

If you've been wanting to take your interviews to the next level, this episode is for you!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"I had to take a break from my content and I'm not sure how I can get back to the consistent routine I had before." I hear this very often from content creators.

Today's episode is a clip from a live stream where we had a question from Leah about how to get back into your content and start publishing on a regular basis again.

In this clip, you'll hear what I'd suggest if I were coming back from a break in my content and how I'd approach the "right way" to come back. (PS, there is no "right way" to come back.)

I'm also explaining how I repurposed my live stream to create this podcast episode today so you can replicate the process. 

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Ladies, brains & beauty aren't mutually exclusive! 
No? Still, don't believe me?

Then don't take it from me. 
Listen to our expert on this topic. And, she's got a Ph.D., so she knows a thing or two!

Join me as I chat with Dr. Charlene Lawson, a chemist who's got the right formula to turn your wardrobe into a success. 

In our interview, we talked about women feeling comfortable in their bodies, their clothes, and their own personal style. Charlene believes in women feeling good about themselves, no matter the work that they do.

So tune in as we talk about all things personal style! 

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

We've talked on the show before about ways to encourage your guests to share an interview they have with you on your podcast. Today, we're flipping everything on its head to talk about how you can promote your podcast guest appearances on someone else's show.

We're walking through the 3-key parts of promoting your guest interviews and why treating someone else's content like your own helps you show up much differently. 

Whether you're thinking about marketing a guest promo during, before, or after an episode has been recorded and goes live, there are essential things you can do to get the coveted "I'd love to have you back on the show!..." at the end of an interview.

This episode is excellent for podcast hosting and podcast guesting and the multi-faceted approaches you can take to model the quality of guests you want to have on your shows. Enjoy!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Are you terrified to put yourself out there? Not sure that your product, content, or business is ready to go? Or having second thoughts about launching because of a bad experience you've previously had?

Yup, I've been there too! This is why I wanted to bring on today's guest and Launch Expert, Carrie Flynn. 

Our chat covered the ups and downs of launching, some of our biggest mistakes when we first put ourselves out there, and brought up our favorite launch tools and trends today. We even brought up embarrassing stories we wish would've never happened but are common launch mistakes in our industry.

Whether you're planning your first or next launch, this episode will open your eyes to what you can expect when putting your next big thing out. 

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"I was having a great conversation with my podcast guest, but suddenly...I had no idea what we were talking about anymore! The conversation got away from me. How do I keep that from happening again in the future?"

Sound familiar? I often hear from podcast and content hosts that their guests went down a rabbit hole and never recovered to the topic at hand. But, where does the fault lie here? With the guest? Or with the host?

If you answered "the host," you're correct! 

In today's episode, I'm covering three important podcast interview tips for hosts that will keep the conversation on track and actionable for your audience. No more rabbit holes and tangents leaving you wondering, "How did we even get here?" 

After you listen to this episode, you'll understand the strategies I use to bring the conversation back on track and what it looks like to make big decisions about your content. Enjoy!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Have you thought about making your podcast episodes a tiny bit shorter? Or publishing your YouTube videos on Thursday instead of Tuesday? Or email your list two times per week instead of one?

Making changes to your content can feel scary, especially when you aren't guaranteed that your audience will have a positive reaction to your changes. This is why we need to talk about how to make changes to your content.

In today's episode, we're covering whether or not you should announce to your audience that changes are coming and the pros and cons of each option. 

Plus, I'm sharing my plan for upcoming changes to my content at Proffitt Media and what you can expect. (Yes, it's a super meta episode!)

It's a juicy behind-the-scenes episode I have yet to share anywhere else. My podcast audience gets dibs on the "Breaking News" first!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Do you ever think, "I'm not ready. I should keep pushing back my launch date. I'll try again when I feel [INSERT COMFORTABLE ADJECTIVE],"?

Today's episode is the first in a brand new coaching call series where I'm talking to content creators about their goals, obstacles, and where they need a little more guidance in their content. 

In this episode, we're talking to Stacia Archer-Clarke, who has all of the content ideas but gets stuck on which one is the best one to start with. We talked about her content plans for her podcast and how struggling with impostor syndrome happens to all of us when we're just getting started with something new.

If you're new to the content creation world or looking for permission to get started, today's episode is for you! 

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

We can't talk enough about self-care!

It's something that's starting to gain some momentum in headlines these days, but can still be talked about. So today, we're covering the top 8 self-care practices that have helped me in my personal life and my business.

Some of these are obvious. Some of them have great personal stories to back up why I practice them.

None of these require you to be at a certain level in your business or personal development, but all of them require you to show up for yourself. Every single day.

You gotta put your self-care as priority #1! So let's jump right into it.

*Be sure to check out the show notes at KrystalProffitt.com/episode42.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

If you had told me ten years ago that my obsession with movies like Billy Madison, Old School, and Mean Girls would be the foundation for a podcast episode one day, I would've called you a big fat liar!

Well, it is true. Today, I'm sharing with you what I've learned from some of the best content creators of my youth -- and we're using the term "content creators" loosely here to describe comedians and students of comedy that I've idolized over the years. 

In this episode, I'm sharing seven things I've learned from comedians about content creation that you can use in your content -- even if your topic is serious and no joking matter.

Plus, you'll get to hear more of the roots of why I am who I am -- thanks for playing Jeff Foxworthy's "You Might Be a Redneck" tapes on repeat, Dad! 

And I don't mean to be biased, but this may be one of the most fun episodes I've created in the last 12 months! 

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Are you trying to decide if you'll have a YouTube channel or a podcast? Or maybe you already have one, and you're trying to determine if it's time to add another platform. 

We're looking at all of the angles of a podcast vs. a YouTube channel in this episode.

Today, I'm sharing insights on how each platform is different and the same. Although I'm not pitting these two against each other to decide which is the "ultimate champion" for content creators, I am sharing with you what I enjoy about each one.

You'll walk away with a clearer picture of why repurposing across the two platforms is challenging and straightforward in one episode. You'll also understand why they each serve their content strategy purpose in my content behind the scenes.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

I get asked about podcast show notes from new podcasters and content creators. Everyone wants to know why podcast show notes are important. 

In today's second episode of our coaching call series, I'm diving into why they are important and answering specific questions for our guest, Theresa Harp.  

We're going down the rabbit hole of having podcast show notes living on a website, SEO strategies, and why descriptions and how show notes are different. I'm even offering Theresa my secret weapon for how I determine which aspects of my content deserve the most attention! 

Don't worry. You'll get it, too, when you listen to the episode!

Enjoy today's episode!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

There are so many ways we can learn from each other.
From our culture...
Our unique perspective of the world...
To how we interact with one another.

On today's episode, I'm chatting with life & business coach, Else Johnson. From traveling the world to helping people make a bigger impact, Else is giving us practical advice on how to be a better person.

So let's jump right into how we can all align ourselves with a coach who's ready to see us succeed!

To get in touch with Else or learn more about her programs:
www.facebook.com/morethanjustfine
www.instagram.com/more_than_just_fine
www.morethanjustfine.com
Else@Morethanjustfine.com

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

What is a “content funnel,” and why does it need a strategy behind it?

We’re diving into one of my favorite marketing tools in today's episode: funnels! I’m sharing with you why content funnels are so important and why I wish I would've had at least one setup when I first started.

If you're new to content creation, you'll be miles ahead of the other creators in your genre. And if you've been creating content for a while but not getting the growth you want to see, this may be just the episode you've been missing.

You'll also learn the five critical things to consider when building a content funnel while I walk you through the exact funnel I use in my business. (Plus, there's an excellent illustration in the show notes. Don't judge my handwriting, though!)

My goal with this episode was for you to walk away feeling energized and more confident in your content strategy, and ready to look at your content with a fresh perspective.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"I  just have so many ideas. My challenge is kind of matching the ideas to my launch calendar, but then also fleshing out those ideas." This statement is the jumping-off point of what we're talking about today.

We're continuing our coaching call series with Jean Miller from the Art of Homeschooling podcast. Jean wants to know more about aligning content across multiple platforms - in her case, a podcast and YouTube channel.

I'm sharing how I use my podcast as the dry run for my YouTube videos and digging into my behind-the-scenes strategy of using the same idea across multiple platforms. 

If you've been thinking about adding a new platform to your content, this coaching call is for you!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Changes are coming to the podcast and I wanted to give you a heads up.

"The Proffitt Podcast", where entrepreneurs learn to Start, Launch, & Market their podcasts, will be replacing "The Rookie Life".

After guidance, some tough love, and some hard truths, I've decided that this is the next step in my journey. If you've enjoyed The Rookie Life, you'll get a kick out of The Proffitt Podcast.

This bonus episode explains all of the changes that are coming and how you can still enjoy the podcast each week. (Psst...even twice a week now!)

I'll be sharing practical steps each week for you to implement in your podcast, blog, vlog, or online business. From growing email lists, marketing on social media, and getting over the fear of sounding ridiculous, we're covering ALL THE THINGS!

So I hope you enjoy this next step of the journey. It's going to be a fun one! :)

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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"What's the best way to tie all of your content together across a podcast, YouTube, email, and social media?" The answer is simple: one weekly theme!

In today's episode, I'm walking you through how I've managed to coordinate all of my content into a weekly theme. Creating one specific theme helps make the content message clearer and allows me to promote different pieces of content with more confidence.

Whether your goal is to create one long-form piece of content that you repurpose into bite-sized nuggets or you want to go deep on one platform while keeping it high level in another, this episode has the strategies you need!

After creating almost 1,000 podcast episodes, 350 YouTube videos, and sending a weekly email since 2017, I can assure you that creating a weekly theme for my content has saved me from unnecessary stress and overwhelm -- and it can help you too!

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Money and Mindset...
The two go together like peanut butter and jelly.

I'm so excited to talk about today's topic.
Today's guest, Sarah Dumas, is a money mindset expert and ready to get into the nitty-gritty that holds us back as entrepreneurs.
(And let's be honest, even as women!)

So get ready for the truths about what's holding us back with our money.

Ways to Connect with Sarah:
www.AbundanceDaily.com
Instagram: @Sarah_Dumas888
Facebook: AbundanceDaily8
Facebook Group: Abundance Daily

Check out the podcast: Abundance Daily 

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"...part of it also is that I know so much I have so much to share. I have so much to share!" Do you feel this way too?

You could talk about your content topic for days, weeks, or even years without skipping a beat. But maybe, you're not 100% sure which idea comes next. Or how many ideas to shove into one piece of content.

Today's episode is a continuation of our coaching call series, and I'm chatting with Kay'aleya Hunnybee about the beginning stages of her podcast journey. We're covering how to overcome switching between planning, recording, and editing an episode without feeling overwhelmed.

We're also tackling the big questions about show notes and when to start creating them.

This episode is juicy for anyone just getting started on their content journey! 

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"How many times should you, or a guest on your podcast, mention their podcast during the interview?" This question from the community is what we are answering in today's episode.

One of the things I love about having a YouTube channel is the comment section. There are flattering comments, ridiculous rants, and helpful questions in the comments. Today's episode is based solely on one comment I received from an audience member.

It's one of those "If one person has this question, I bet 20 more people do too" questions. We're talking about how much you should talk about what you do in content interviews. 

If you've had "guest on more podcasts" or "get in front of a bigger audience" on your to-do list, this episode will help you balance how much you need to plug yourself and where to find the balance between too much and not enough.

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Have you ever thought, "I have a specific audience I want to reach, but I'm not completely sure where to find them. I know my people are out there, but how do I reach them..."?

We're diving into this topic during our coaching call today with Haley Peel, the host of The Empowered Adventurer Podcast. We discussed a few options for Haley to market her show and business to this specific subset of adventure enthusiasts.

We also talked about podcast guesting podcasts and thinking outside the box for your content audience. Don't shy away from expanding into new areas to find the people you want to reach.

Today's episode is great for anyone wanting some new marketing ideas for their content!

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"How did you get the chance to work with amazing brands when you were first starting?" I get asked a lot about how I was able to work with brands like Buzzsprout, Streamyard, and other industry favorite brands.

In today's episode, I'm breaking down what these affiliate and brand partnerships look like and giving you strategies to help you find the perfect brands to align with your business and content.

We're talking high-level about affiliate promotions, why taking the time to optimize content pays off in a big way, and why it's crucial to be a product evangelist for your favorite brands.

If you've wanted to partner with companies you love, you'll learn how to do it in this episode.

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Today's an extra special treat! I had the pleasure of interviewing a Rookie professional football player who just so happens to be a woman. And an inspirational powerhouse for young girls!

Sarah Wolfer is the CEO of Girl Boss Sports, an organization devoted to female coaches and athletes breaking barriers. Sarah is on a mission to be a leading example for young girls in athletics and in life.

I'm so excited to share Sarah's story of trying new things and going for a goal even when the odds are completely stacked against you.

So come along on Sarah's journey.

Ways to Connect with Sarah:
GirlBossSports.com
Email: GirlBossSports@gmail.com

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Want to start a podcast? Have no idea where to begin?
That's okay because today we're covering the 7-Steps you need to follow to start your podcast! From the equipment you need to advice on conducting interviews, this is the best place to get started. 

It can be totally overwhelming to start a podcast. I get it. I've been there too. But you don't have to be frustrated with a process you don't understand. It's all laid out for you in this first official episode of The Proffitt Podcast. 

So let's jump right in!

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"But I don't want to dance on video!" This statement has been the loudest complaint/hesitation I've heard from people in this community not wanting to try TikTok. And I'm by no means an expert on the matter.

But that's why I invite guests to this show to share their experience and expertise with you, so I don't have to know everything! 

Today's guest, Aubree Malick, is a podcast host of the Freelance to CEO Podcast and a TikTok sensation. As a former teacher and someone with a heart for helping others, Aubree's sharing with us her journey of leaving her teaching job to become a full-time online educator.

We talk about how TikTok has contributed to her explosive growth in the last two years and cover some of the not-so-nice aspects of the business. 

If you're getting out of your comfort zone (deep in the messy middle) and want validation that you're on the right track, today's episode is just for you!

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Step aside Facebook Ads. Move over Instagram Sponsored posts. Buzzsprout just blew the freaking lid off podcast advertising!

In today's episode, I'm breaking down Buzzsprout's newest (amazing!) feature that we've all been waiting for: Buzzsprout Ads.

This new feature allows two things that have been seemingly impossible for a lot of podcasters: 

1.  A way to monetize your podcast easily (while also shedding light on other excellent podcasts)
2. AND a way to promote your show to a captive audience of podcast listeners.

I'm breaking down why this is important for you as a podcast host -- and how you can start running ads immediately. We're also covering requirements for running promotional ads and what that looks like as a show host.

Today's episode is super juicy and full of details that'll make your mind expand and explode in the best way possible. So, join me for a download of everything you need to know about Buzzsprout Ads.

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"You know enough about what you're talking about to create content and market it to your audience." This statement is my usual opening line. It's what I tell most creators that are hesitant to market their podcast or YouTube channel initially.

Today's coaching call with Aurora Aaraas isn't any different. She comes to our chat with an academic background, enthusiasm about her topic, and a willingness to learn new marketing skills -- the trifecta of success in marketing!

Throughout our conversation, you'll hear as we walk through the beginning stages of Aurora's content and how she plans to navigate content creation as a Norwegian podcaster. 

If you're an international podcaster waiting on insights into podcasting in another language, this episode peeks into some things to consider.

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“I want to promote my business in my content, but how often is too much?” A question I asked a lot when I first started promoting my business on my podcast and YouTube channel.

In todays episode, we’re talking about the delicate balance between “not enough” and “too much” when it comes to selling in your content. I’m also sharing resources to help you get better at selling if that’s something you struggle with today.

If you’ve been wondering, “Can I sell my product on my podcast?” Yes, you can.

If you’ve asked, “Should I mention my services on my YouTube channel?” I’d tell you absolutely!

Don’t shy away from selling in your content. But first, listen to todays episode to help you think about how often to make those asks and what they can look like.

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“...many different ways that you can do social media... there's not one way that you approach it that's the “right way” to do it...” This was the start of a social media conversation during a coaching call.

In today's coaching call, I'm chatting with Monique Simmons, host of the DEMO with No Podcast, about social media strategies, podcast websites, and more.

While strategies are good to follow (even the ones we offer here), you have to apply them to your content in an objective way. In other words, not to blindly follow someone's strategy just because they said it'll work.

Listen in as we talk about social media themes and what Monique has explored when it comes to strategies you can try for your own content.

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"How do you focus on selling just one product in your content without your audience getting sick of hearing the same thing over and over?" I've heard every version of this question -- multiple times -- over the last four years.

And today, I'm happy to answer it specifically for one community member (shout Amy Connell, and thanks for the question!) but also for everyone worried about selling inside their content. 

This question from the community sparked a great idea I had about covering more of the basic principles of marketing and advertising on this podcast. After listening to this episode, I hope you feel more comfortable making calls to action in your content.

So, get ready to take notes. Pull up a seat, grab your favorite beverage, and take notes on how to sell your first (or next) product inside your content.

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"I swear we've covered this topic before. Why can't I find it?" This is the question I asked 20 minutes before I started recording today's episode. Because I knew we'd covered this topic, but I couldn't locate where.

Then, it occurred to me. We've only discussed "timely vs. evergreen" when creating content for your audience. Not when it comes to creating content.

Today's episode is a mix of recapping what we've covered on the show (and linking to those episodes in the show notes) and sharing with you what I left out of earlier episodes.

This particular episode is for you if you've heard the words timely and evergreen and have no clue what that is. And if you need a refresher on the pros and cons of these formats, you'll also learn a thing or two. 

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You've picked a podcast name. You've created your content. Maybe even planned and recorded a few episodes. Now what?

Now, you're ready to plan the launch of your podcast!

In the 3-Step Formula (Start, Launch, Market), launching a podcast is often the most overlooked step. And I understand why.

It's exciting to create a podcast.
It's tempting to put it out into the world as soon as it's ready.
It's hard to hold in all the goodness you've made!

But resist. Don't just throw your podcast out into the world before it's ready. Let's talk about the 4-Steps you can take to make sure your podcast is ready to LAUNCH!
Don't forget to grab this episode's guide: Basic Podcast Launch Plan.

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"What can I do with all of this content I've created? Can I sell it?... But wait. I've already given so much away for free; how will that work?" 

Today's episode is for those with a decent amount of content backlog (from your podcast, blog, or YouTube channel) who have been trying to figure out how to create a digital product.

I'm sharing the easiest way to create your first (or next) digital product in 5 steps. We'll journey through the different formats to consider, the platforms I recommend for selling a product, and even specific examples of how I've done this with my content.

If you've been wanting to monetize your free content without starting from scratch, this episode is for you! 

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"Do you even blog?" That's today's guest catchphrase, and it makes me smile every time I hear it!

In this episode, I'm chatting with Pete McPherson: Blogger, Podcaster, & YouTuber. He's achieved the content creator trifecta by having all three types of content in his business. And, because I know this audience so well, I know that's what YOU secretly want to have.u

Listen in as Pete shares how he started blogging and the pivots he's made in his journey. As someone who's interviewed marketing legend Seth Godin, he knows all about strategy and how to show up with confidence in your content.

This episode is for anyone interested in branching out into a new type of content, but you're not sure if "it'll all be worth it." Trust us. It is.

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"People aren't buying my product or signing up for my lead magnets from my content. What am I doing wrong?" There are three reasons your audience isn't jumping up and down to follow your content CTAs.

Let's break them down one by one in today's episode. 

I see a few of these mistakes every day -- and you shouldn't feel ashamed if you've made them because I've done it too! Other mistakes you may not be aware that you're making them.

But my goal with this episode is to make sure you understand where you can improve your content so that you're set up for success the next time you launch something. 

Whether it's swag for your audience, a lead magnet, or a $1,000 product, I want you to feel confident that people WILL buy from your content.

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She's back! Today, I'm having a super fun interview with my friend and mentor, Amy Porterfield.

In this special bonus episode, we're talking about content and what it means to not have to start from scratch ever again. Amy shares with us about her podcast journey and the impact it's had on her business. She even gives us a little nugget about her new book she wrote, coming in 2023!

But most of all, Amy shares with us the behind scenes of some of her most recent uncomfortable experiences creating content. TikTok came up a bunch and even what it's like to record while she's on a walk with Scout. (You'll love her BTS awkward stories. They are so relatable!)

Plus, tune in to today's episode for a special invite from Amy!

The show notes for today's episode can be found at: https://krystalproffitt.com/5-lessons-i-learned-from-amy-porterfield

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"Selling is hard. But selling in my content -- seems almost impossible!" Today's episode was created just for you if you've said these words.

Not only do we need to cover the four keys to successfully selling in your content, but we also need to go over why what you're doing right now may not be working.

I'm giving you the strategies I've used to increase conversions in my content and what I'd tell you if you're making some of the big mistakes I see daily with creators.

We're walking through how you can improve your selling, earn more revenue, and give your audience a better experience. After implementing these four keys, they'll be excited to buy what you're selling.

So let's get right to it!

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A big part of being a creator is learning to get strategic with your content. The strategy may not come to you naturally, but the sooner you adopt a strategic mindset with your content, the more it leads and revenue you’ll generate long-term.

In today’s episode, I’m covering how to build a better content funnel to get more leads and conversions in your content. I’m sharing what I look at when identifying opportunities and how I improve my funnels.

This episode is a little more advanced, but it has all the foundation principles I follow whenever I see the need to enhance the content in my business. Whether it’s blog posts, podcast episodes, or YouTube videos, there are specific things you can do to optimize your content to the best of your ability. 

Let’s dive into those strategies today.

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"How do you maximize your content strategy during an affiliate launch?" This topic hits close to home today!

While I'm in the thick of my affiliate promotion for Digital Course Academy 2022, I thought I'd share with you the behind-the-scenes for my content strategy.

I'm sharing the five pillars of content that make up my promotional strategy and digging into how I've learned -- from several years of launches -- where to focus my time, energy, and effort.

Whether launching an affiliate promotion or for your products and services, you'll find something extra special in this episode. 

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So you want to make money with your content, but you're not sure where to start, right? Today's guest may have the answers you've been looking for!

In this episode, I'm chatting with The Podcast Babes Founder, Anne Claessen. And this is an interview that has it all.

We talked about the journeys of content creation, how content burnout and podfade are real, and how you can add more to your content. Plus, Anne shares endless tips on how you can make money with your content.

Tune in to hear all the juicy details about podcast monetization and what you can start doing today. And make sure you grab Anne's free resource:  5 Ways To Monetize Your Podcast -- Monetize Your Podcast, Without Turning It Into One Big Ad 

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"I want to help people to come to voice..."
That's what today's guest says her main goal is.

Leslie Helpert brings with her years of experience as a voice coach, world traveler, seasoned vocalist, yoga educator, & so much more. In this episode, we're dissecting the need to own your voice - in more ways than one.

Listen to the conversation we have about the impact of speaking, both physically & mentally, to strengthen your message. Leslie opens the doors wide open for anyone who has a message to share and needs the encouragement to own what they have to say.

You can learn more about Leslie and how you can work with her below:

• DynamicVoiceTraining.com
• Email Leslie: lesliehelpert@gmail.com

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"Seriously though...what is content repurposing?" A question many of you have asked recently. It's not only a concept I've been obsessed with since 2020 when I decided to go all-in on my platforms. It's also the thing people ask me about the most.

Sure, people want to know how to start a podcast. Or how to get their show notes just right or their website. Or what to say for their YouTube CTAs. But most often, I'm asked, "How do you create so much content each week?" 

Today's episode is for answering your content repurposing questions. From videos to podcasts to blog posts, we're covering a little bit of everything. 

And if you have a question you want to be answered, head over to my PodInbox page to submit one for an upcoming episode.

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"How do all of your content systems and processes work?" We've covered content creation strategies at the most granular levels on the podcast. 

Today, we're taking everything up to a higher level so that you can see the potential impact your content can have in the future. The three types of content workflows will help you navigate your content more smoothly, give you more confidence in your work, and provide a blueprint for managing your content in a fresh new way. 

All of the topics I'm teaching you in this episode are covered in-depth in my new program, Radical Repurposing. Still, I wanted to share them on the show to get your strategic brain thinking about ways your content can have a more significant impact.

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"My content isn't growing anymore. I've tried publishing better content, having bigger named guests, and even spending more time editing - but I've stopped growing. What am I doing wrong?" Sound familiar?

There are 11 ways you may sabotage your content growth -- without even knowing it! Today's episode covers some mistakes I often see content creators making long after the allowable timeframe of "rookie mistakes."

These might keep your content from growing, your stats stagnant, and even push you further away from your content goals. Let's break these down one by one and walk through the stickiness of this conversation together. 

And don't worry, I've made most (if not all) of these mistakes too! Please take this opportunity to learn from what I've done wrong and make your content even stronger.

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Do you feel like you're wasting hours each week creating your content? Four specific tasks were the ultimate time wasters when I look back over my content creation journey. 

Not only did these culprits waste time, but they also drained my energy and motivation because they took so long -- and most of them had roots in perfectionism. 

In today's episode, I'm breaking down the four content wasters that held me and my content creation processes back for too long so that you can avoid making the same mistakes again. 

You'll walk away from this episode inspired to "let it go" and have more time and freedom with your content. Enjoy!

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How do you define "success?" What does it look like to achieve "content success?" Does it look like less editing time and more opportunities to engage with your community? 

In today's episode, we're talking about content success and what that looks like -- for you. We each have our own content creation journeys, and we all have different goals and dreams about what we want to do with our content.

Let's talk about three specific ways you can set yourself up for success in 2023 and how members of this community have achieved tremendous success with their content.

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Are you doing a good job with your content? How do you know? Unless you get feedback from members of your audience, you could be creating content in a void -- never knowing what you could be doing better.

In today's episode, I'm walking you through four simple ways you can survey your audience and get feedback on your content. We're covering how to survey your community through:

1. Email
2. Youtube
3. Social Media
4. Google Forms

There are simple ways of surveying your audience, which I believe you should do regularly. And then, there are formal surveys you should send to your audience at least 2-3 times per year.

If you're new to asking or receiving feedback on your content, this episode will be the motivation you need to start implementing these simple processes today.

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How do you get people to listen to your podcast?
Well, it's pretty simple really...you have to tell them it exists!

People often overlook marketing as something that'll just naturally happen on its own. But that's not the truth at all. You have to promote your podcast, market your show to potential listeners, and then continue to try new things.

Today's episode is the final episode in the 3-Part series: START, LAUNCH, & MARKET.  We're covering some basic strategies for how to market your podcast.

**Be sure to listen to Episodes 46 (START) & Episode 48 (LAUNCH) to get the most out of this series. And don't forget to grab your free guide: "5 Ways to Make Money Podcasting" in the Resource Library.

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"What does my story have to do with content?" Well, everything.

Today's guest, Chef Amanda Schonberg, demonstrates what it takes to turn on the mic and share your story. In our conversation, she shared that her journey with creating content on Periscope -- unsure of what she was doing --  was just the starting point for taking her baking skills and sharing them with the world.

As Host of the Baking for Business podcast, Chef Amanda teaches other bakers the lessons she's learned along the way and how they can make money in their business while sharing inspiring stories from her community. 

Even if you don't own a home baking business or can't follow a recipe, today's episode has extra special treats -- and some firey advice from our guest. You won't want to miss this delicious conversation!

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Are you creating solo content? You should be. Unsure where to get started? Not to worry. I've got you covered in today's episode!

After creating more than hundreds of solo podcast episodes and YouTube videos, I've developed a content bank of helpful resources to guide you through the *awkwardness* of talking to yourself.

In today's episode, we're doing a content roundup of the Top 10 must-have resources for any solo content creator. Walk away from this episode with digestible, meaty content to help you better deliver unique solo content.

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Reese Witherspoon. Mindy Kaling. Elizabeth Gilbert. These are just three of the women that inspire me every day in my journey. 

From teaching me about creativity to learning how to invest in myself, all of the mentors mentioned in today's episode have profoundly impacted my life. 

And, because it's Thanksgiving week here in the US, I wanted to sprinkle the universe with my gratitude for incredible mentors and thought leaders making a difference in the world. 

In today's episode, you'll learn seven mentors (there are nine -- so two bonus mentors!) that keep the motivation lights on over here at Proffitt HQ.

If you're looking for something to listen to while you crack your pecans and butter those fresh-out-of-the-oven rolls, this episode is for you! 

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Has your journey been turned out exactly how you planned?
Didn't think so. But that's okay because our journeys haven't gone quite as planned either.

Today's guest, Katelyn Fusco - producer of the Happy Homebirth Podcast, dives into how she got started and why homebirths are such a passion for her.

We discuss everything from childbirth, the roles the Dad's play in the homebirth process, and how following your passion can lead to some of the most fulfilling moments of your life.

To learn more about Katelyn, visit her site myhappyhomebirth.com.
But you know you REALLY want to go listen to her amazing podcast here:
Happy Homebirth.

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"Why should I start a podcast if I don't have an online business?"
"Do I have to have an online business to start a podcast?"

These questions get asked a lot. And the answers are,
"There are 4 reasons to start a podcast..." and "No, you DON'T need an existing online business to get started!"

Today's episode is about the personal example I have from starting The Rookie Life Podcast last year (without an existing online business). And the reasons why you should create a podcast if you're considering having an online presence in the future.

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"I was late to my Shark Tank audition." Today's guest, Seneca Hampton, shares his journey of entrepreneurship -- and how it isn't always a linear path.

From starting more than twenty businesses before he landed on the "successful one," Seneca shared how being resilient and consistent eventually led to his multi-million dollar booming business, Hampton Adams.

 Listen to our chat about using athletic tape, selling on Amazon, geeking out on marketing, and how keeping things simple eventually led to his success. Plus, if you've ever wanted to hear what the experience of being on Shark Tank is like (like I did!), you won't want to miss Seneca's story!

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"Are you creating something new next year?" If I were creating a brand new podcast, YouTube channel, or blog in 2023, there are three things I'd focus on.

I flashed back to 2018, and the baby content creator I was that didn't know anything about anything. I just knew I wanted to share an important message. Flash forward to today, and I know some essential lessons I've learned that have contributed to my remaining here five years later.

In today's episode, I'm sharing with you three critical things to get laser-focused on as you grow a new platform for your brand or start content creation for the first time. It's the love note I wish someone would've sent me in 2018.

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"Ugh, that sales experience gave me the heebee jeebees!" We've all been there. A salesman that was too aggressive and pushy. A saleswoman duped you into upgrading your account when you didn't need to in a sleazy way. And countless other examples of bad sales experiences.

Today's guest, Travis Albritton, joins me as we talk about honest marketing. Travis and I go way back -- to the start of this podcast in 2018. 

In our chat, we discuss the good, the bad, and the ugly of marketing - specifically for online businesses. You'll walk away from this convo with a reality check on your marketing and lessons learned to help you make better business decisions. 

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Interested in having great skin?
Did you know you can get it by eating healthier foods?

Today's episode is a special interview with Priscilla Johnson, who practices nutrition therapy and specializes in skin health. She has a passion for helping people with problems like acne, rosacea and eczema clear their skin through dietary and lifestyle changes.

Hear all about her personal journey with skin problems and how she uses her own experience to relate to her clients. "I suffered for 6 years with skin problems," she says in our interview. And it wasn't until she found nutrition therapy that she was able to finally find relief.

Listen to the whole episode to find out how big of an impact our diets can have on the overall health of our skin.

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"Yes, I'm an Armcherry!" That identifying marker may sound strange to you if you're not a listener of the Armchair Expert Podcast. But if you listen to the show, you get it. 

Today, I'm doing a case study that I've waited for months to share with you. The Armchair Expert Podcast, with hosts Dax Shepard and Monica Padma, is one of my top 3 favorite podcasts! 

In today's episode, I'm breaking down the significance of their content and how their journey has unfolded. Plus, I fangirl a bit about how their show is produced. (I get a little nerdier than usual. Please bare with me!)

These case studies help all of us creators take a moment to understand how some of the biggest shows in the world do what they do. 

Armchair Expert takes the cake in producing raw and honest conversations with their guests while entertaining the audience - and making us all laugh until we pee our pants! It also allowed me to "fact-check" myself in the show notes. 

As Dax would say, "Please enjoy this episode..."

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"What's coming on the scene for content in 2023?" Oh, I thought you'd never ask!

In today's episode, I'm sharing my top 3 predictions for content marketing in 2023. Some of them may surprise you. Some will make you want to run out and try ASAP. And you might feel a little uncomfortable getting out of your regular content routine.

But whatever you do, I want you to pay attention to what makes you more confident in your content and have a deeper connection with your audience.

Buckle up as I unveil the keys to content success in 2023 and how you can capitalize on the opportunities coming your way.

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What's next for your business in 2023 and beyond? If you answered "adding Amazon to my digital business," you'll love today's episode!

Join me for a fun conversation with Laura Meyer, who specializes in helping brands build successful Amazon businesses through her agency and consultancy work. Not only does she know the ins and outs of the biz, but she has also tried and true methods to teach us.

Tune in as Laura breaks down the need-to-knows for adding Amazon as a route-to-market for your business and how you can get started this year.

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"What do three comedians, three mics, and an audio experience make?" One of my favorite podcasts! It's time for another content case study about Smartless. 

Today, I'm breaking down the ins and outs of how this podcast started and skyrocketed to the top of the charts. Not only does their story have great guests and hilarious hosts, but I'm sharing the content format of their interview and why it matters.

I'm not gonna lie. This case study gets super nerdy and fan-girly, but I promise I'm delivering great insights on how you can make your content even better.

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In this day and age, you can't ignore short content. That's why we have to talk about YouTube Shorts and why you can't ignore them.

In the last two weeks, I've been asked more about creating content for YouTube, but mainly about the deal with YouTube Shorts.  

Today, I'm diving into the behind-the-scenes of our new YouTube channel for "Camping with the Fam" and sharing the insights I've discovered with you. 

Not only will you walk away from this episode with a fresh perspective on short content, but you'll also understand the importance of video SEO. So, let's dive in.

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The podcasting landscape has gone through several evolutions since I started in 2018. You can dynamically insert podcast ads (on your own!!), create episode footers for all your content, and monetize your show in ways that still blow my mind.

Let's talk about how you can monetize your podcast in 2023! 

(Psst, these tips are especially exciting if you’re already a Buzzsprout user! It makes implementing that much easier.)

Tune in to hear how you can start making money with your show asap. 

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Time and money -- two of our most precious resources. Especially as busy creators!

Today's episode is dedicated to walking you through four essential skills that deserve your time, money, and attention to make the most out of your content. I'm walking you through how there's a sliding scale of "investments" and that no two creator journeys are alike. 

Whether you have ample time to learn new things or are ready to drop hundreds or even thousands of dollars into your creator journey, I'm sharing where you can make the highest return on your investments.

Tune in to hear personal stories of where I've spent most of my time on my journey and where I happily swipe my card to get the job done faster.

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"How does everything tie together? Why do you emphasize the different parts of an online experience?" That, my friend, is known as the Content Marketing Journey. 

Today, we're exploring how someone from your audience experiences your content with a fun new exercise. For the first time, I'm walking you through a guided Marketing Meditation to help you visualize what this can look like for your content and your business. 

You'll walk away from today's episode inspired to explore your content through a fresh perspective and see things differently. Plus, you'll get to explore one of my favorite ways of creative thinking: meditation.

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"I have a podcast, but do I really need a website?"
Today, we're answering this hot topic question.

Lots of podcasters ask if a website is necessary.
"Do I need one? Can't I just use social media?"

And while it's totally possible to start, launch and market a podcast without a website, let's talk about the advantages. There are 5 advantages a website can give you and your podcast that I want to talk about today.

(I'm even throwing in some personal stories to help you better understand my own experience with creating and building a website.)

*Be sure to grab today's free PDF guide in the Resource Library.

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I love a coaching call. But I especially love a coaching call when it's about content, strategy, and podcasting!

Today's episode is a live coaching call with Anthony on YouTube as we dissect his most pressing podcast questions. From social media strategy to podcast websites, we covered the questions I often hear from new AND seasoned podcasters. 

If you've had a podcast and you're wanting to take your show to the next level, this coaching call may be just the thing you need. (Plus, I'm giving you a quick overview of what you can expect if you want more content coaching with me!)

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"Is it the numbers? Subscribers? Downloads? What do you use to determine your content success?" Great question, and one that I can't wait to jump into today!

There was a recent comment on my YouTube channel -- an observation that my video views have gone down. While this person wasn't wrong (my long-form video views are down), I understood the "issue" behind the scenes.

"They must think video views are the measuring stick for success here," I told myself as I typed out my response. So, I thought I'd clear the air and give you the four things I use to measure my content marketing success. (You can steal these for yourself!)

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"...I am still in the process of starting my own podcast/YouTube channel. Got a few episodes recorded. Any chance you'd be interested in doing a crossover episode of some sort where I can ask you questions about me getting started, and you could live-train a real newbie?"

That was the email I received back in December from a friend I'd met at the Ramsey Solutions event in 2021. His name is Jordan, and he had the same questions as many brand-new content creators. 

"Do I start with video? Or audio-only? How will I know what to talk about? When will I get all of the things done?" 

If you're new to content creation or need a nudge to get into the game, this episode is for you!

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"What if there was someone, out there on the internet, that knew how to do all of this online stuff? What if they could help me manage my social media, help me understand what the heck SEO is, and even take over so many tasks that make me want to pull my hair out?!?"

Well, my friend, you're in luck! Today, I'm speaking with a Virtual Assistant turned "SEO & Social Media Queen", Erin Santangelo. Her knowledge and talent in this industry made me realize just how much potential is out there.

Our conversation was much deeper than I thought it would be - jumping into topics like the struggles of working at home with little ones and overcoming some of the obstacles of creating an online business. Though working at home with kids can be a challenge, Erin and I both agreed it's a journey worth taking.

Tune in to see how working with a Virtual Assistant can help you grow your impact, lower your stress, and help you be more productive at the things you're good at!

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"I've noticed lately in 2023 that everybody, and I mean everybody, either starting a podcast or wants to start a podcast...it's turning out to be quite a saturated space...I would love to know your tips on standing out." This was a listener-submitted question by Swapna Patel in our community.

And it's such a good question. There are a lot of podcasts in 2023, and it can feel overwhelming to have a category that feels diluted with thousands of podcasts just like the one you want to create.

However, I'm sharing a few tricks up my sleeve on how to stand out, what will make your podcast unique (even if you're talking about the same topic as everyone else!), and other tips for anyone in Swapna's position. You don't want to miss this episode!

If you want to submit a question for me to answer on the show, head to https://podinbox.com/theproffittpodcast to submit your question today.

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"I want people to know my name in the industry, but I don't know how to make that happen," is a comment I often hear from podcasters in this community. 

If that's you, you're in luck today! Not only have I brought a rockstar authority builder on to interview, but she's also someone that brings a whole new level of street cred to speaking on stage.

Heather Sager (a 4th-time guest on the show!) shares with us what it's like to put your message out there and have people listen. She's walking us through her 4-step framework to draw your audience into your story while giving us the tough love we need to become better communicators. 

You'll be shocked how often people come to Heather with little to no audience and then learn the tools and strategies she teaches to grow their authority beyond what they ever imagined. 

If you want to speak on more stages, this is the episode for you!

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How do you sound better behind the mic?
It's a valid question. And one that goes deeper than your podcast setup.

Today we're talking about how to sound like a pro behind the mic, even when you're not.

Lots of people are looking for the BEST mic to make them sound better. Or a high-quality setup that'll boost their confidence. But what it really comes down to is the ability for you to Speak with Authority behind the microphone.

Tune in to learn 5 Ways to Speak with Authority and give yourself the credibility listeners are looking for. Don't let your newness to podcasting hold you back or limit your potential!

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Video podcasts, AI-generated ads, and brand deals for smaller shows -- that's right! Today, we're doing a debrief on Podcast Movement Evolutions 2023. 

While I had ambitions to fit everything into one episode, I didn't want to overwhelm you with too much information or not do the content justice. So, we're breaking this up into a two-part series.

In this episode, I cover the first day and a half of the conference and what I learned. From industry experts to leading organizations at the top, you'll learn the most critical pieces an independent podcaster and creator needs to know in 2023.

Plus, I'm sharing the behind-the-scenes aha moments I had sitting in the crowd, taking in all the podcast goodness.

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In the last episode, we went on a journey through the talks of Podcast Movement Evolutions in Las Vegas. Today, we're rounding out the adventure with the second half of the takeaways and insights I gained at the conference.

From learning the ins and outs of the HubSpot Podcast Network to soaking up more marketing strategies, you'll feel like you were right there with me. I'm sharing the aha moments I had as well as the big takeaways that reminded me, "I should be doing that for my podcast!"

You'll learn about branding, sponsorships, and more in this episode. So, buckle up for some big takeaways!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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"What exactly is ChatGPT? Why would I use it? How does it work? And what kind of value does it add to me as a creator?" 

You've asked all the questions about AI & ChatGPT. I'm excited to chat with today's guest - who's used these powerful tools longer than me - to answer your questions.

Join Craig VanSlyke and me as we chat about technology, the evolutions of the internet, and why you should consider these new tools as your creative assistant! 

From helping your brainstorm ideas, script your podcast episodes, or develop better copywriting for your website, there are many fun ways to explore artificial intelligence and how it can help you on your creator journey. So, let's get right to it!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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Need help making podcast editing easier? This episode is for you! 

Today's question from the community comes from Sasha, who needs help with podcast editing. Truthfully, all podcasters need to learn the basics of editing their show, even if you plan to outsource this to a team of pros one day. 

Let's cover the seven essential functions for keeping your podcast editing simple and talk about some of the lessons I've learned to streamline editing. Plus, I'm throwing in some lessons learned and mistakes I wish someone would've warned me about from day one! 

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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If you would've told me in 2018 that in 5 years, I'd have 400 episodes of this podcast, I would've cackled in your face! "Not possible, I don't believe it. I can't even imagine having ten episodes out in the world," is probably how I would've responded.

Yet, here we are today -- celebrating episode 400 of The Proffitt Podcast. Grab your confetti and party hats because I forgot to run to Party City and choose the matching decor. We're working on a birthday budget around here.

Join me as I share four lessons I learned from recording 400 podcast episodes and what you can take away from my journey even if you're just getting started.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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Do you consider yourself a thought leader? Or are you someone that wants to be seen as an authority in your industry? Then today's episode is for you!

Join me as I chat with Chief Brand Officer at Zilker Media, Nichole Williamson, about growing a business online and what it takes to put your message into the world authentically. 

We talked about social media strategies, whether you should share about your family online, and how to use your content strengths to grow your online presence. I'm so grateful for all Nichole taught me about LinkedIn!

Tune in to grab these thought leadership takeaways and move one step closer to making a significant impact in your industry.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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Have you been held back by your Inner Dream Stealer?
I know I have! 

Today, I'm chatting with Faith-Based Life Coach Elise Smith about mindset, motivation, and overcoming the struggles we all face. Her own experiences with entrepreneurial obstacles and infertility challenges make her the perfect life coach for female entrepreneurs.

If you're looking for some motivation and need some mindset inspiration, this is the episode for you!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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We're back with another listener-submitted question from the community today! Amy Connell from the Graced Health Podcast submitted a question about editing her podcast in Descript.

If you're unfamiliar with the platform, Descript is a tool that allows you to upload an audio or video file, and you can edit the transcript of the file like a document. When you delete an "um" or other filler words from the text, that part of the audio is stripped out too. 

In this episode, I'm sharing tips with Amy on editing her podcast in Descript and a few cautionary tales about over-editing an episode. It's great if you're thinking about trying Descript or want to know how the platform works!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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"I have boundaries." This is the mantra of today's episode. You'll see why when you get into the juicy details around boundaries, but this could be the missing link if you struggle to get content published consistently.

In this episode, I'm sharing what content (or creative) boundaries have done for my podcast and content journey. Without them, I would've burned out and quit creating content years ago!

Let me share with you my secrets to avoiding feeling overwhelmed, cautionary tales from the beginning of my journey (with zero boundaries!), and how to create a "boundaries filter" that all of your decisions pass through. 

You'll walk away from this episode more confidently, saying, "I have boundaries!"

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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How do you keep coming up with podcast ideas?

Hopefully you're planning to be in the podcasting game for a long time. But with that commitment, you have to keep creating fresh, original content weekly. So...how do you make that happen?

Today, we're exploring 9 Ways to Brainstorm Podcast Content Ideas. These are the tried and true ways to fill up your editorial calendar, keep fresh ideas coming, and not have to worry about ever saying, "What should I talk about next on the podcast?"

Tune in to hear all about developing new podcast content ideas.

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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Do you find podcast editing daunting or feel swamped by the production process? Fear not, podcasting enthusiasts! I recently had a fantastic conversation with Justin Peters, a seasoned podcast producer and editor, who shared his valuable insights and tips to streamline the podcast production process. 

Our discussion explored the significance of production quality, the unpredictable schedules podcasters face, and how podcasting starts for a lot of people as a passion project.

From overcoming the initial fear of recording vocals to mastering the art of video production for podcasts, we delved into the common challenges that podcast clients encounter. Justin narrated his podcasting journey, which began four years ago during his self-imposed sabbatical, and shared how he learned to deal with criticism while staying true to his authentic self. 

We also discussed the power of connecting with your target audience and making genuine connections to create successful podcast pitches.

To wrap up our conversation, Justin shared his secret sauce for making podcast editing a breeze and the value of crafting Spotify playlists for guests as a sales tool. So, gear up to learn from an industry pro, and join us in this engaging episode that will help you transform your podcasting game! Don't forget to take a screenshot and tag us on Instagram if you find value in this conversation. Let's keep the podcasting passion alive!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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Are you guilty of committing podcasting crimes? Don't worry - we've all made mistakes, and today I'm here to help you avoid seven fatal errors that could have your listeners hitting the off button. Listen in as I share my experiences and insights on keeping your audience engaged and entertained.

First up, let's fix those terrible audio levels. I'll share my embarrassing story of a mismatched audio volume interview and provide tips on creating a consistent sound with tools like Magic Mastering. 

We'll also discuss the importance of making your stories relevant to your content and how to best engage with your audience. Plus, learn how to choose the right guests for your podcast and avoid those dreaded dull interviews.

Don't wait until you have a huge listener base to implement these best practices. Your audience won't return if they're bored, so tune in now to discover how to create content and keep your listeners engaged confidently. Let's learn together and take your podcast to the next level!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Ever wondered how to craft your podcast content for a specific audience? Join me and Cathy, a fellow podcaster and member of the Proffitt Podcast community. In her listener-submitted question, she shares her experience creating content for caregivers and seeks advice on how to venture into a new topic, such as cancer support for caregivers.

Let's talk about the options available for Cathy, including niching down her content, understanding her audience, and even what it would look like to start a second podcast. We explore various approaches to tackle the new topic, like creating a series or focusing on a broader cancer caregiving scope. 

The key takeaway? Trust your instincts when making content decisions, and don't be afraid to experiment. Ultimately, taking risks and trying new things with your content is essential, so tune in to this episode and discover how to make the most of your podcasting journey!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

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Are you ready to unlock the secrets of AI in content creation? In today's episode, we dive deep into the world of artificial intelligence and chat GPT, examining how savvy content creators can harness the power of AI. Join me as I explore the fascinating duality of AI, where it's both embraced and questioned for its originality and discover how AI tools like Calendly and Buzzsprout's new feature can streamline your creative journey!

I'm thrilled to introduce you to Buzzsprout's game-changing Cohost AI, a tool that will revolutionize your podcasting process. I'll explain how this innovative feature can generate episode titles and descriptions, define chapters, and transcribe episodes using only your audio files! Listen closely as I share my time-saving experiences with Cohost AI and how it can assist with copywriting and SEO optimization.

Remember, you must not lose your authenticity and originality when using AI in content creation. I'll discuss how to strike the perfect balance between human creativity and AI assistance, enabling you to produce engaging content that stands out! So don't miss out on this enlightening conversation about the future of content creation as we unravel the power of AI together!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Have you ever felt trapped by society's expectations of success? What if you could break free and chase your version of fulfillment? Join me as I have an inspiring conversation with Amanda, a natural-born encourager who shares her journey of becoming an accidental entrepreneur and redefining success on her terms.

We'll dive into the challenges of overcoming fear in starting a business and a podcast, plus the importance of vulnerability in sharing our stories. Hear how Amanda turned tech meltdowns into triumphs and how you can combat the self-fulfilling prophecy of expecting no one to listen to your podcast. Discover the power of prioritization and dedication in turning your dreams into reality.

In addition to her podcast, Amanda reveals the process of writing her book, "The Unapologetic Entrepreneur: How to Define Success for Yourself and Live a Life of Abundance." We'll discuss the significance of getting curious and taking creative approaches to help others and her advice for anyone starting their podcasting journey. Don't miss this opportunity to learn from Amanda's inspiring story and redefine success for yourself!

Stop struggling with your business ideas! You need accountability and a solid plan—let us help. Join Marie Forleo and me in our special 2025 MF+KP Bonus Bundle. Learn more here: krystalproffitt.com/bschool.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)