The Photo Diaries Podcast (Grace Costa)
Explore every episode of The Photo Diaries Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 15 Nov 2022 | The Photo Diaries - Coming soon! | 00:02:27 | |
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, a photo-based artist, & photography mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary! We'll be launching in your podcast app at the end of November 2022 and invite you to subscribe now! Find Grace at www.gracecosta.com | |||
| 22 Nov 2022 | BONUS - About me - Grace Costa | 00:05:53 | |
Hi friends! Before we get into unloading all of my photography secrets in the Photo Diaries Podcast, I thought you might like to know a bit more about me. As you’ll learn, I have over two decades of experience in the photography industry an Advanced Diploma in Commercial Photography and a lot of knowledge and passion to share. At this point in my career, I want to focus on giving back and hope it leads to inspiring others. A podcast is the perfect platform for me to do all those things. I really hope you enjoy The Photo Diaries and please hit me up with any questions you might have. I know it can be challenging to navigate the photography world but I’m totally an open book and want you to feel like you can ask me anything. Until next time friends! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 22 Nov 2022 | S1 E1 - Tips to declutter your digital files | 00:17:57 | |
In this episode I’m going to set you up for success for the new year - decluttering your digital files. And ensuring to avoid the dreaded ‘scratch disc full’ message for as long as possible! Here’s a summary of what we cover: - Your desktop Links
Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 22 Nov 2022 | S1 E2 - How to shoot an event like a pro | 00:18:57 | |
In this episode, I take you through all the tips on how to shoot an event like a pro! I cover shooting weddings - how to blend into the background and not to be a noisy, distracting racket! We talk about conferences and what to get from your client to ensure you deliver what they want, and how to make sure you’re not delivering bland content. Then we move onto social events, awards nights and building your confidence to get the shot. All the things you want to ask a pro about events but too shy to ask! Until next time friends! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 22 Nov 2022 | S1 E3 - 7 reasons you should be entering photo competitions | 00:18:43 | |
In this episode I give you seven undeniably good reasons why you should be entering photo comps. Tune in to hear why the below reasons will make you a better photographer: And technically not one of my 7 reasons, but you can win money, and other amazing prizes! Photography Competitions
Until next time friends! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 22 Nov 2022 | S1 E4 - Optimising your website with Jess Panozzo, Feel Good Creative | 00:47:11 | |
In this episode we chat with Jess Panozzo, website designer and developer extraordinaire, of Feel Good Creative. We cover so much! Including:
Links
Until next time friends! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 22 Nov 2022 | S1 E5 - My Editing Process | 00:16:53 | |
In this episode I give you an inside road to my professional editing process - ensuring you deliver only the best to your clients! I'll step you through Adobe Lightroom - the industry standard - and I’ll touch on Adobe Photoshop too. We’ll cover:
Until next time friends! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 12 Dec 2022 | S1 E6 - The Value of Personal Projects and how to get started | 00:23:35 | |
In this episode we talk about personal projects and why they’re so important to building your portfolio and photography career.
Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 21 Dec 2022 | S1 E7 - How I built my career as a photographic artist | 00:26:45 | |
I know many of you are keen to build your career as a photographic artist and spend time making your fine art pieces, so in this episode I share how I did it. Like we discussed in episode six, building your creative practice and setting personal projects were key. I put myself out there - building my artist CV, getting frank feedback, collaborating with other artists - until such time that I started paying attention to my personal story. It was really then, when I connected with myself, that my art really started to connect with an audience and build momentum. Links > Full Horse series https://www.gracecosta.com/horse-gallery-australia/ Until next time friends! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 09 Jan 2023 | S1 E8 - Finding ideas for your creative work | 00:25:14 | |
Happy 2023 friends! I’m thrilled you are enjoying The Photo Diaries and I’ve loved getting all your feedback. Do you struggle to find ideas? You are not alone! In this episode I provide some ideas about where to seek out inspiration and get your creative juices flowing. Inspiration is literally all around you, all of the time and we cover: And if you need more incentive, here’s my favourite quote from Austin Kleon’s Steal Like an Artist “Go make stuff. The manifesto is this: Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use-do the work you want to see done.” - Austin Kleon. Books I recommend from my personal library you can purchase on Amazon Annie Leibovitz At Work - https://amzn.to/3H3Y5X4 Links
Until next time friends! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 30 Jan 2023 | S1 E9 How to generate new leads through email marketing with Mary-Anne Amies from Wise Up Marketing | 00:57:23 | |
In this episode I speak with Mary-Anne Amies from Wise Up Marketing. They’re a Sydney based full service marketing agency established by Mary-Anne in 2010, and I gotta tell you, she is very passionate about digital marketing. I’ve been really keen to review my existing email marketing strategy and in this episode, Mary-Anne offers up some great ideas on leveraging your email list to build a relationship and trust with your clients. We cover: > Why is Email Marketing relevant to photographer If like me, you can’t get enough of Mary-Anne and want to hear more of her awesome tips, sign up for Wise Up Marketing’s Two Hoots newsletter. We’ve got all her deets below as well as links to our book recommendations. Links
Until next time friends, thanks for hanging out! Grace x Connect with Grace: Sign Up to the mailing list to receive “The Mega List of Photo Comp” https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 13 Feb 2023 | S1 E10 Communicating with clients, boundaries, contracts and more with Trish from Oath and Stone | 00:43:46 | |
Do I have a treat for you! In this episode I catch up with my good friend and business buddy, Trish Johnstone from Graphic Design studio, Oath and Stone. Over the last few years, I’ve admired and observed her ability to nurture relationships. I’ve invited her for a chat to give us some insight on how she confidently communicates with clients, manages her relationships, develops client briefs, sets boundaries all leading to more referrals.
We cover:
Grace x
Find Grace at www.gracecosta.com | |||
| 27 Feb 2023 | S1 E11 Visibility Marketing to grow your reach and expand your audience with Anna Scott, | 00:55:24 | |
Get your notepads ready friends! So much quality visibility and marketing advice is coming your way in this episode. We speak to my friend Anna Scott, Visibility Coach & Brand Strategist extraordinaire about how to become a visible force in your industry - whatever that industry may be. This content goes beyond the photography industry and I’m sure other creative small businesses will also find it invaluable. We cover: >How to share the messages about you and your business ion a targeted way >Methods and channels to becoming more visible online >Burrowing down to find and sell your uniqueness >Leveraging your networks for collaboration opportunities >The benefits of magazine coverage verses guest starring on blog >Hype pillars >and so much more visibility, marketing and PR gold! Links
Until next time friends, thanks for hanging out! Grace x Connect with Grace: Find Grace at www.gracecosta.com | |||
| 13 Mar 2023 | S1E12 If you want to become a better photographer, listen to this | 00:31:59 | |
In this episode I share really useful ways to help you become a stronger photographer, both technically and creatively. These tips allow you to select one or two things at a time to try out and take action on to improve your photography journey. As always send me a DM on instagram if you’d like to continue the discussion over there. We cover: >Getting your work critiqued on a regular basis Links
Grace x Connect with Grace: Sign Up to the mailing list to receive “The Mega List of Photo Comp” https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 27 Mar 2023 | S1 E13 Building a successful Family Portrait Studio with Heartstory | 01:06:17 | |
Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story. As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business! These guys have some seriously well functioning schedules and kick arse workflows. I am so grateful for their generosity in sharing their secrets and hope you get a lot out of this episode. They really are something to aspire to. We cover: > How they divide roles between them to escalate the business > How their business practice evolved over time to attract new business > How many marketing pipelines is enough? > How effective are Facebook ads and social media marketing campaigns > Do you actually need to incentivise past clients to come back to you > Design your business hours around your needs > Controlling your business so it doesn’t control you, and lead to burnout > How to respect your own time so that clients will too > Being true to yourself, your passion and your interests - not taking on work because you feel obligated > How to keep things fresh when you’ve been working in the family portrait space for a LONG time! Links
Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 10 Apr 2023 | S1 E14 Fashion, beauty, editorial and advertising photography with Stef King | 01:04:48 | |
Have you ever had fantasies of being a fashion and advertising photographer? Photographing brands like Apple, Disney as well as models and celebrities. Sounds pretty cool huh? Imagine your work up on billboards? Well, you’re going to love my chat with the fabulous Stef King, a successful fashion, beauty, editorial and advertising photographer from Perth, Western Australia. Her work regularly appears in local and international magazines, advertisements and media campaigns. We’ve been friends for a while now and I’m thrilled she was able to join us and share her insights in developing her impressive career. We cover: > Ways to get started in the industry Links
Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 24 Apr 2023 | S1 E15 Wedding Photography - inside the boutique photo studio of Paul Osta | 01:00:28 | |
Paul Osta believes in providing his clients with the best wedding experience ever. In our chat he shares how does it. You can hear the passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photographer too! He takes preparation and his service to the next level too! So even if weddings arent your specialty, I know you’re going to learn a lot that you can apply to your practice. Never stop learning! Some of the things we cover are: > Trends in wedding photography Links:
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/ Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 08 May 2023 | S1 E16 Finding meaning in your creative work with Ferne Millen | 00:47:54 | |
Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and from a young age her love of culture and the land was nurtured by her parents who took her and her siblings to many national parks to enjoy the natural world. She has a deep connection to country and the First Nations people that have become a strong focus of her work. We explore this and much more in our chat this episode. We explore: > her work with local indigenous community and how that work came about Links
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/photo-comps-mega-list/ Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ With respect I wish to Acknowledge the Traditional Custodians of this land in which we live and work- the Ngunnawal and Ngambri people and all the First Nations people, Elders, past, present and emerging. Find Grace at www.gracecosta.com | |||
| 22 May 2023 | S1 E17 How to build an image library for your brand | 00:20:30 | |
In this episode I talk about something I’ve very passionate about - brand imaging. I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imagery into your communications can really elevate your brand - giving you a professional edge and brand cohesion. We cover off on all of the elements you need to capture your brand, including:
This episode is great for business owners that want to lift their game and professionalise their brand imagery and presence. It’s also really great for any photographers wanting to get into brand photography and need some ideas and tools for their toolkit! Links
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/ Until next time friends, thanks for hanging out! Grace x
https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 05 Jun 2023 | S1 E18 Creating a memorable brand to stand out from the crowd with Darby Lyndon, Brand Strategist | 00:49:16 | |
Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy. In this episode we cover: > Standing out in the crowd > Using your about page to speak to your target audience, without oversharing > Difference between branding and marketing > Brand messaging > Understanding who your people and ideal audience are > Crafting engaging captions > Brand consistency across web, social media and other touchpoints > What a brand strategy actually looks like > Understanding and developing and explaining your brand values > Not getting distracted by others in your field Links
And friends, to claim your special offer of a 15% discount on a brand therapy session with Darby, hit her up on Insta and mention the Photo Diaries Podcast! Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 26 Jun 2023 | S1 E19 How to communicate your brand values to set you apart from the market with Bec Hughes | 01:03:18 | |
Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. She’s here today to help us raise the bar in our business! We delve deep into communicating your personal and brand values, and what the heck that even means! We cover:
Links
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/
Grace x ==================================== https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 10 Jul 2023 | S1 E20 Getting started with Stock Libraries to earn extra money | 00:18:22 | |
In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s more a set and forget philosophy for the longer-term. To get you started, we cover:
Links
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/ I’ll be taking a break before starting the next season, so be sure to get in touch if you have any suggestions for season two. I’m here for you, and I’m an open book! What do you want to know? Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 11 Dec 2023 | S2 E1 My top 4 Takeaways from a Wes Anderson Film | 00:17:14 | |
You might be surprised to learn that until now, I have never seen a Wes Anderson film, that is, until today! Mind completely blown. I can’t believe it’s taken me till now to get here, but sign me up. I am getting on the bandwagon and joining his cheer squad! In this episode I reflect on Asteroid City and the ways in which photographers can learn from Wes Anderson’s charming and distinctive visual style. We delve into:
Now excuse me while I head down a Wes Anderson rabbit hole! Links
Don’t forget to go and download my free “Mega List of Photo Competitions” over at https://www.gracecosta.com/photo-comps-mega-list/ Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 08 Jan 2024 | S2E2 Five services I've Invested with my Business | 00:25:06 | |
Now with a few years business experience behind me, I have trialled various services and products that I’d hope would help my business. Some have been great. Some haven’t. In this episode, learn from my lived experience as I share with you the five most valuable services I have invested in for my business. These invaluable services have improved my business - increasing my online visibility, my productivity, and ensured I remain focussed on what I do best! Links
Don’t forget to go and download my free “Photo Prizes n Awards megalist” over at https://www.gracecosta.com/ Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 05 Feb 2024 | S2E3 Avoid Burnout with these Self Care Ideas | 00:20:03 | |
Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and tools to help you take care of the golden goose so you can keep photographing for many many years to come! We Cover
Don’t forget to go and download my free “Photo Prizes n Awards megalist” over at https://www.gracecosta.com/photo-comps-mega-list/ Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.gracecosta.com/ Find Grace at www.gracecosta.com | |||
| 11 Mar 2024 | S2E4 Get to know Grace Costa in this interview with Trish Johnston | 00:48:57 | |
This episode is a take over! My friend Trish and fellow business woman is taking over the podcast for this special episode to interview me and draw out insights I wouldn’t have shared otherwise. I hope you enjoy this episode friends, and as always if you’d like to keep in touch follow me over on instagram or sign up to my newsletter to be notified of all the latest updates and invitations related to photography. Links: Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/photo-comps-mega-list/ Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.gracecosta.com/blog/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 13 May 2024 | S2E5 Money mindset, Understanding your value and Attracting ideal clients as a Photographer | 01:01:35 | |
This is a must-listen episode where I chat with expert coach Christine Corcoran, a business coach based in Brisbane, Australia. We discuss how to attract your ideal clients who want to pay what you charge, how to position your offers to attract the clients you want and how to build a self-belief evidence bank so you can feel more confident in your business. http://christinecorcorancom.au/ Find Grace at www.gracecosta.com | |||
| 07 Jun 2024 | S2 E6 Food, Travel & Interiors - Magazine Photographer Petrina Tinslay | 00:45:02 | |
In this exclusive episode, we dive into the work life of Petrina Tinslay. An Aussie photographer who has captured the imagery for cookbooks for all the famous chefs we know and love from around the world, names like Donna Hay, and Nigella Lawson. Plus Patrina reveals what it's like working for magazine titles like Vouge Living, Vouge Entertaining, and Gourmet. Follow Petrina on Instagram https://www.instagram.com/petrinatinslay/ Until next time friends, thanks for hanging out Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.gracecosta.com/blog/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 25 Jun 2024 | S2E7 The Client Journey - Adding the Post Shoot Follow Up | 00:09:18 | |
In this episode, I dive into my client journey and workflow, showcasing how I nurture each client to ensure they receive an exceptional experience. I discuss the strategies I use to foster strong relationships, encourage referrals, and deliver a memorable, service they want to tell their friends about. Links: https://www.gracecosta.com/ Don’t forget to go and download the Photographer's Shot List + Email remplate Until next time friends, thanks for hanging out! Grace x Connect with Grace: https://www.instagram.com/gracecostaphotographer/ https://www.gracecosta.com/blog/ https://www.facebook.com/gracecostaphotographer/ https://www.linkedin.com/in/grace-costa-829b2837/ Find Grace at www.gracecosta.com | |||
| 28 Jul 2024 | S2 E8 The Gucci Effect - What Photographers can learn from the Gucci buying experience. | 00:16:25 | |
In this episode, I use a recent trip to the Gucci store as inspiration for building our brand experience as photographers in the service-based industry. Find Grace at www.gracecosta.com | |||
| 23 Aug 2024 | S2E10Understanding Content Marketing- with Mel Daniels | 00:49:04 | |
In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a powerful way. She aims to give them the confidence they need to become more visible and recognized as experts in their field. During the podcast, Grace and Mel discussed various aspects of content marketing and content strategy and so much more. The definition of Content marketing How photographers can strategically plan their content so that it's not overwhelming and they get it done. Ideas photographers can try to write better blog posts about their work Captioning/writing tips to add to your images on socials. How to drive your message, and bring your personality into your marketing How to find and bring your core beliefs into your content. You can connect with Mel here: Instagram: https://www.instagram.com/meldbusiness Facebook: www.facebook.com/meldbusiness Facebook Group: The Content Project Website: www.meldbusinessservices.com.au Find Grace at www.gracecosta.com | |||
| 24 Sep 2024 | S2E10 Ready to Turn up the Volume on Client Enquiries? | 00:18:54 | |
Grace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to handling multiple inquiries daily. Grace also highlighted the benefits of using automated electronic contracts and reminders, and encouraged the listeners to consider their current systems and processes. Find Grace at www.gracecosta.com | |||
| 21 Oct 2024 | The Biggest Editing Mistakes You're Making | 00:20:44 | |
In this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of presets and filters, missing focus, heavy vignetting, and neglecting color balance and color casts. Find Grace at www.gracecosta.com | |||